699: Creative Side Hustles That Make Real Money – Part 8

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0:01:13 Welcome to round eight of creative side hustles that make real money. This is normally a Thanksgiving
0:01:18 tradition on the show, but I’ve seen so many fun ideas come across my desk this year. We just couldn’t
0:01:24 wait. And to help out with this round is someone who’s no stranger to the side hustle world. As the
0:01:30 CEO of Flippa.com, the number one platform to buy and sell online businesses, he’s had a front row seat
0:01:35 to thousands of profitable side projects. Blake Hutchinson, welcome to the side hustle show.
0:01:37 Hey, Nick. Thank you for having me on. This is going to be fun.
0:01:43 I am excited to dive right in. In fact, the first example here, the first side hustle, a profitable side
0:01:49 hustle that I found that checked that creative box was a teenage entrepreneur, 17-year-old student
0:01:55 selling 3D printed croc charms. And this is Michael Satterley of New York. His business is called
0:02:03 Soulfully on track to do $300,000 in revenue this year. And we have a beginner’s 3D printer
0:02:07 downstairs that my wife and the kids have been playing around with. And if I know anything about
0:02:12 the cost of filament, the margins on these little croc charms have got to be really, really strong because
0:02:17 it costs very little to print this stuff. Oh, wow. There we go. Yeah. We’re literally talking
0:02:24 about the croc shoes and he’s turned croc shoes into a charm. Yeah. So he’s added wheels. He’s added
0:02:28 a little V6 engine to the top of the croc in this case. Yeah. So we bring out his website, really
0:02:34 creative kind of stuff. A tractor. What is this? Like an excavator type of handle and a tractor tread
0:02:40 going on underneath. So some creative designs that I’m trying to get my kids into printing stuff like
0:02:45 this. I think there could be some demand for it. Now, I don’t know if he’s selling… Did it start
0:02:51 out just selling these to classmates? Like, look at these creepy toes. Fake toe charms. $10 for these.
0:02:55 Yeah. That’s pretty gnarly. So cool. And as you said, the margin must be high because the actual
0:03:05 price points are relatively low. He’s got one pack for $9.99 there and a two pack for $16. So the fact
0:03:11 that he’s doing them for a relatively low cost must mean that he can clearly print and fulfill for
0:03:15 relatively low cost as well. As you said, probably quite high margin.
0:03:22 Yeah. Estimating cost of material here, probably $0.25. So he’s got some good margins there.
0:03:26 Obviously selling through this store. I wonder if he’s selling on Etsy as well. I don’t know if this
0:03:33 article says anything about that. TikTok shop and Instagram have been everything for me. So he’s the
0:03:38 natural virality built into it where people say, hey, I got to get that impulse buy type of price
0:03:43 point and go into town on social media. He’s clearly a very creative guy because he’s got
0:03:49 a really large number of designs. Actually, he’s selling through TikTok and no doubt other social
0:03:56 communities. He certainly has a lot of reviews. So 390 reviews of which the vast majority are a five
0:04:02 star. So clearly doing a good job. See what the size of his Instagram following is. Yeah. He’s got
0:04:05 109,000 followers, which is actually, well, very impressive.
0:04:12 Yeah. He’s done well over there. These are relatively simple designs. A 3D printer might
0:04:19 cost $300, $400, maybe $500 if you have a higher end one capable of doing multi-colors, something like
0:04:24 this. So somebody else could easily come up with their own designs and create something very similar
0:04:27 here. So that was the first one that I came across for this list.
0:04:29 Very cool. $20,000 a month.
0:04:31 All right. Anything that you found?
0:04:38 The first one that I’ve got here is an Amazon Kindle publishing business. So first and foremost,
0:04:43 let’s just talk about what Amazon Kindle publishing is. So within the Amazon ecosystem,
0:04:49 you can publish digital books and those digital books can be downloaded to a Kindle. And so that’s
0:04:53 Kindle publishing. And Kindle publishing is like the rest of the Amazon ecosystem. It’s a marketplace.
0:05:00 So these are independent publishers. They pick a subject matter. They produce the content and then
0:05:05 they publish to the Kindle publishing store. And as a result of that, end up making revenues from when
0:05:12 they sell via the Amazon marketplace. So the one I found is basically a Kindle publishing set of books
0:05:20 about the outdoors and RVs and national parks and anything outdoors. It’s been around for just over a year
0:05:28 year. And it’s actually making $4,000 a month in profit. So that’s pretty good because the price of
0:05:34 the goods, and this is coincidental, but the price of the goods is just short of $10. So similar to the
0:05:40 Crocs accessories business that you just had a look at there. But I think what’s really cool about this is
0:05:46 that Amazon Kindle publishing is quite accessible. And so if you’ve got a passion for something,
0:05:51 you can publish a book and then you work the Amazon ecosystem, much like you would a search engine. So
0:05:57 you optimize your titles, you optimize your content, you choose your price points, and you try to win
0:06:03 over the customer base searching through the Kindle publishing ecosystem. So in this particular case,
0:06:10 it’s 12 titles. So they didn’t just produce one title, it’s 12 titles. And said outdoor adventures,
0:06:11 nature guides, travel books.
0:06:15 Is he writing the stuff himself? Hiring ghostwriters, using AI? What do you think?
0:06:20 Yeah, let’s have a look on all copyright certificates written originally. So yeah,
0:06:25 looks like he or she has written them himself. Could be that they’ve got a passion for this particular
0:06:32 subject matter or industry. Could be that they have edited themselves, but actually got other people
0:06:35 to write it for them. I must admit, I’m not 100% sure on that.
0:06:40 Well, to crank out 12 books in a year is like, that’s some heads down effort. And maybe there
0:06:44 was an existing body of content to pull from and maybe there was some AI assistance.
0:06:48 Yeah, yeah, that’s right. I mean, you know, I think the thing is probably one subject matter,
0:06:52 two business model, and then yeah, you can figure out whether you can write the content yourself or
0:06:57 get somebody else to write it with you. And as you said, complimented by AI. So long as people continue
0:07:01 to buy it, then it doesn’t really matter whether it’s written with AI, so long as you probably
0:07:04 disclose that. And so long as the readership actually continues to buy it.
0:07:09 It’s something somewhat of a timely or timeless topic. People are probably going to want the
0:07:14 25, 20, 26 travel guide, travel edition. And so maybe there’s some level of refreshing and
0:07:18 republishing that has to happen here. But it’s a topic, it’s a subject matter that can have a long
0:07:23 shelf life. I was listening to this interview with Robert Green. He’s like, well, 48 Laws of Power
0:07:29 came out 25 years ago and it still sells. It’s an atomic habits, another example. Even though it
0:07:34 launched four or five years ago, maybe even longer, it still sells. It still sits on top of the
0:07:39 chart. So there’s something to self-publishing or publishing in general where a book can have a
0:07:45 really long shelf life. One issue that you alluded to is, well, it’s accessible to everyone. It’s like,
0:07:50 it’s good and bad. It’s like, it really floods the marketplace. It crowds the marketplace with a bunch
0:07:54 of maybe less than optimal content. Over long periods of time, the cream rises to the top,
0:07:59 but it’s hard to get noticed if there’s a lot of other books on the same topic.
0:08:02 And that’s an important point about a KDP business. In fact, probably any business really,
0:08:07 but you’ve got to establish credibility. Although once you do, Nick, I’m sure you and I would both
0:08:13 agree that it’s hard to get unseated. So in this particular case, it looks like he’s got 66 reviews
0:08:20 all around the sort of four and a half to five star mark. And as we spoke about, this is mostly
0:08:23 evergreen content because the national parks don’t change that much.
0:08:31 So as I said, the definitive RV camping guide to all 63 US national parks, he’s found a niche,
0:08:37 which is a big niche. And there’s no doubt a large community of people that are consistently
0:08:41 looking for this type of content. Yeah. I like self-publishing as a side hustle. It’s,
0:08:47 you know, one of my longest running side hustles started in 2012. And the thrill of the first Amazon
0:08:51 royalty direct deposit of like $42 or something in my case, but it was like,
0:08:54 I’m a professional author. Somebody bought my book. Like it was really cool.
0:08:58 I’m going to have added to the portfolio over that time. That’s almost where I see people
0:09:03 doing that. If you, if you hit the lottery and you find that title that, that sticks and continually
0:09:08 sells, that’s the dream, right? If it can generate that $4,000 a month through this portfolio of 10 or
0:09:15 12 titles. Awesome. What I’ve seen more often is kind of this natural decay, this natural decline,
0:09:19 this fall off. And it’s like, well, I got to keep writing another title or it’s at the top of the
0:09:25 funnel into my broader business. And maybe they offer RV, maybe there’s some affiliate play. Maybe
0:09:30 they offer some relationships with the campgrounds or I don’t know if the national park has some kind
0:09:34 of referral program or what, how that might even work, but like maybe it’s a front end or it’s a
0:09:39 top of the funnel to a, to a broader based business. But no, I absolutely love tapping into the power of
0:09:43 Amazon as a discovery engine. Yeah. I think you’re touching on a few things. So if you’re looking to
0:09:50 start a side hustle, tapping into an existing platform that has a large community is a really
0:09:56 good way to fast track access to a customer base. And often that’s the hardest thing. You and I can
0:10:01 both come up with a few concepts, but actually winning over a community, much like your Crocs
0:10:05 accessories fellow from before, it’s difficult to build that community. Actually, he’s clearly a very
0:10:10 creative and clever guy being able to build a community of that size. If you don’t think you can
0:10:15 do that, tapping into an existing ecosystem. So there’s the Amazon ecosystem, there’s the Etsy
0:10:21 ecosystem. You know, if you’re looking at something that is on the, in the content space, like a
0:10:25 newsletter, there’s the sub stack ecosystem where people are actually searching for newsletters
0:10:29 around particular subject matter. So tapping into something to win over an audience is a good way to
0:10:35 go. Yeah. What the Crocs guy did a good job of was kind of creating that demand, which I think is a lot
0:10:39 harder than filling demand on particular platforms and search engines. People are already searching
0:10:46 for this thing. I can optimize my product to get in front of those people instead of did anybody wake
0:10:51 up in the morning thing? Like I really need a tank themed Crocs charm excavator thing that hooks off my
0:10:57 toes. Probably not. But once they see it, they’re in for it. The next one I have, this is an older
0:11:05 example. This is from probably 2023 and it’s called the userisdrunk.com. And I’m not sure if this service is
0:11:12 still active, but it is thousand dollar drunk website audits. The idea here is your website should
0:11:18 be so simple. A drunk person should be able to use it. And I think he has a sister site called like
0:11:23 the userisyourmom or something where he gets his mom. I don’t think he gets his mom drunk, but he gets
0:11:28 his mom to like try and audit the website and figure out what am I supposed to do on this page? Like the
0:11:33 user navigation flow. And so I, I want to say it was a thousand dollars, but it could, this kind of had a
0:11:38 viral moment 10, 12 years ago. And so I’m not sure if he’s still active on it. And there’s like a
0:11:42 disclaimer about like, yeah, it’s how healthy is this for you? How many of these can you legitimately do
0:11:47 in an evening before it gets to be too much, but kind of a creative positioning. Cause I was, I was
0:11:51 actually selling these, you know, five minute website audits on Fiverr back in the day, probably around
0:11:57 the time that this, that this came out. And, you know, here I was charging, you know, at a minimum
0:12:02 five dollars and he’s got much higher pricing power because of this kind of unique positioning and kind
0:12:09 of this viral marketing moment. And so maybe that’s the takeaway is like, what is a service that already
0:12:15 exists that I could put a unique spin on and not saying you should resort to alcohol to put for that
0:12:20 unique spin, but it was a creative example of doing that. Plus, you know, it’s a legitimately valuable
0:12:24 service other than the fact that he’s, he claims to be getting very drunk before he looks at your
0:12:30 website. Getting someone to actually review your site from a usability standpoint is something that
0:12:35 more site and business owners should actually be doing. Yeah, totally. So valuable service. Oh yeah,
0:12:42 here it is. Userismymom.com. So a couple, a couple of different ones on there. What we’ve done
0:12:48 in the past is like, if you’re looking for different services, you could just go onto Fiverr,
0:12:53 you can go onto Upwork and just like scroll through. There’s like hundreds and hundreds of
0:12:59 categories. So if I hit like talent marketplace, I’ll see all specializations. Yeah. And you can
0:13:06 pop open each one of these and it’s like, there’s dozens under each one. So it’s a brainstorming tool
0:13:10 to be like, well, shoot, I could do that. And then maybe you pair that. Well, what’s a unique spin or
0:13:15 what’s a unique target demographic that I could offer that service to? Yeah. I think this is an
0:13:20 important point because side hustle is side income. So if you’re listening in, you’re a bookkeeper
0:13:26 and you’re working for someone as a bookkeeper, you could, in theory, as Nick just said, list yourself
0:13:31 as a bookkeeping specialist on Upwork or Fiverr and no doubt earn some side income. Similarly, if you’re
0:13:37 a copywriter at a digital agency, you can list yourself on a marketplace like this and actually earn
0:13:42 side income. So it’s important to tap into the skillset you already have. Yeah. Drunk bookkeeping,
0:13:47 probably not the one that people want to sign up for, but maybe pivot that one to do a different,
0:13:53 you know, I do bookkeeping for Amazon sellers, for KDP author, you know, for something, you know,
0:13:58 some specific user. All right. That was number three for me. What’s next for you? More creative
0:14:04 side hustles with Blake in just a moment, including faceless YouTube channels, the profitable claw machine
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0:16:30 Yeah. So YouTube channels, I think important piece, again, to think about this from a platform
0:16:36 standpoint. So YouTube is the second largest search engine in the world. And so as a result of that,
0:16:42 you’ve got a very large user base searching for content across absolutely everything from news and
0:16:49 politics to sport and travel. And as a result of that, it has spawned a massive creator ecosystem.
0:16:58 And if you are able to produce content, obviously either shooting content and or yourself, much like
0:17:04 Nick and I are doing here talking about subject matter, you can find that in short order, you can
0:17:12 amass a community of followers and then start to earn income from the YouTube ad engine. So the one that
0:17:19 I wanted to show here today is called Latest Hoops. And I’m sure you can probably all guess what that’s
0:17:28 going to be about. But Latest Hoops is a YouTube channel here, which is all about basketball, claims to be
0:17:33 the best basketball channel on YouTube. You can see here the ultimate hub for all things NBA and
0:17:38 WNBA. Stay ahead with the latest basketball news, exclusive gossip, et cetera. And basically what
0:17:44 they are then doing is producing and pulling together content about either, in this particular case,
0:17:49 they’ve pulled together some content from NBA legends. In this particular case, they’ve got Michael
0:17:54 Jordan versus Larry Bird. They’ve talked about NBA players’ careers that have been destroyed by
0:18:01 girlfriends. NBA players react to their NBA 2K22 ratings. So it’s all sorts of content that he’s
0:18:07 curated. It’s not original content. He’s cut it to fit within a particular topic. And so you can do
0:18:11 that as well for something that you’re particularly passionate about. Now, the critical thing in here is
0:18:18 what he’s trying to do is drive video views. So you can see here, the NBA legends won 8.6 million views.
0:18:24 You can see talking about serious scale here, published three years ago. And as a result of
0:18:30 that, he’ll be earning ad income. So it’s a really, really fast growing asset class for one of a better
0:18:35 description. We actually see a lot of these now exiting on Flipper, Nick. So it’s something which
0:18:40 not only is lucrative to build, but then lucrative to exit as well.
0:18:45 Yeah, it looks like this is a faceless channel where he’s just pulling in existing clips,
0:18:50 existing content, repackaging them in a unique way and trying to hit that viral wave.
0:18:54 Yeah, totally. And it’s important that people understand you have to start from something
0:18:59 small, even the stuff that this individual, he or she is posting. It’s not like he’s getting
0:19:07 amassing amazing view counts on his new stuff. So it’s not like it instantly goes viral. He has to
0:19:13 work on the content and figure out the algorithms over time and then resurface it and advertise it
0:19:17 through his other videos too. So his first, his most recent video here, three weeks ago,
0:19:23 it’s only got 327 views. Some of his more popular videos have got two and 3 million views. So you’ve
0:19:28 got to work at that algorithm. Totally. One strategy that we’ve seen is looking at what videos have done
0:19:34 well for other similar creators and trying to create something tighter, better, funnier, you know,
0:19:38 fill in the blank, but trying to look instead of coming up with something completely on my own, like
0:19:44 the algorithms already spoken. This was a hit. Like let’s, let’s try and tap into that and then maybe
0:19:51 even draft or ride the coattails off of that existing content. So I’m, I pulled up social blade as an
0:19:57 estimator for latest hoops and says it can be earning up to $40,000 a year in, uh, in ad revenue from,
0:20:04 from that type of content. We’ve done a couple episodes on faceless YouTube channels. And what’s
0:20:09 kind of interesting now is we did one and then we did an update like a year later, peak, you know,
0:20:16 AI wave. And it’s like script writing is AI, you’re pulling in, you know, video editing is clear, you know,
0:20:21 idea generation, you’ve got to seed it, but that’s AI. It was like a thumbnail design AI. It was kind of
0:20:26 really interesting to see like pretty low overhead type of business. Now, of course, like the Kindle
0:20:30 publishing example, low overhead equals lots of competition. So you’d think, well, what’s the
0:20:34 secret sauce that I’m bringing to the table? Particular passion about basketball, particular
0:20:39 insider secrets, like, you know, can I do this game better than everybody else who’s trying to do this
0:20:44 game? And I think that’s how you’re going to win. And it’s a really important point because side hustle
0:20:51 doesn’t mean no work or passive income. You’ve got to continually produce this content. Now, as you
0:20:55 said, it’s faceless. He’s just taking clips and editing and cutting them, but you’ve got to know how to
0:21:02 edit in the car. Absolutely. All right. Next one up for me is a headline that I found. It was called,
0:21:10 I made $40,000 selling plush dolls that I get out of claw machines, which the skill tester first.
0:21:18 Yes. So this guy apparently became very adept at winning claw machines. And here’s how I turned
0:21:23 this into a profitable hobby. Now, the first thing that comes to mind is like, if you’re going to resell
0:21:29 these things anyway, like you could probably get them on Alibaba or you’d probably get them somewhere
0:21:35 else from some wholesaler for about what you’re paying in claw machine. So without having to go
0:21:41 spend hours at the arcade thing, he’s like, okay, I sell average $20 in sales per day and it costs me
0:21:48 $3 to $7 per win. So if I sell that for 25, the ROI is significant. I’m not debating the ROI. I’m saying
0:21:53 there might be a simpler inventory acquisition method. I think this is hilarious. My average arcade
0:21:59 session costs between $150 to $200. So you’d have to know that you’re very good at the game. And
0:22:05 clearly he does. He’s probably spent a lot to get to this point. But as you say, Nick, there’s probably
0:22:10 easier ways to get access to their plush toys. However, it could be that the reason he’s selling
0:22:13 them and having the success selling them is the story behind how he gets them.
0:22:19 Sure. Yeah, maybe so. Or if you have a unique collector’s item type of thing,
0:22:24 you could only win it in a claw machine. And I happen to be very good at that. Yes, I spend $150
0:22:32 to $200 in a session and it takes sometimes hours. I don’t know. It sounds like it’s time consuming,
0:22:39 but I can walk away with $300 to $500 in resale value. So yes, this pencils out to be a profitable
0:22:46 gig. And maybe this was your hobby. Maybe you learned this skill and you really enjoy the thrill of doing
0:22:50 it and beating the system here. So good. So good. These people are so creative in their
0:22:55 ability to make money. Yeah. I love a bringing down the house, you know, beating the casino type
0:23:00 of story. Like I feel like these claw machines are rigged against you. So I do like how he’s getting
0:23:07 one up on the arcade. All right. What else have you got? So the next one I’ve got is just the newsletter
0:23:15 ecosystem is alive and well. So this one’s called Remote Work Opportunities and it’s a beehive
0:23:23 newsletter. So beehive is a platform that enables you to publish. It’s like Substack and both Substack
0:23:28 and beehive make publishing newsletters very, very simple. So you don’t need to know how to use a CRM
0:23:35 or anything like that. You basically create a post and then it’ll allow you to set up a subscription
0:23:41 form, i.e. what is your email address? And then people will subscribe and you can either charge them
0:23:46 and they have an inbuilt merchant layer or you can make it free and then earn added income so long as
0:23:52 you get a massive following. And this is a classic case of do something that you know and do something
0:23:57 that you are passionate about. In this particular example, I found a newsletter which is just about
0:24:05 remote work opportunities. Now, clearly remote work right now is very much flavor du jour. It’s a big
0:24:09 industry. People want to work from different parts of the world, different parts of the country,
0:24:15 depending on where you are. And this particular newsletter is all about remote jobs and tips
0:24:21 to help you hustle remotely and grow your career. And so it’s set up on beat. He’s publishing,
0:24:26 well, maybe two or three times a month. And so, you know, find work at jubel.com,
0:24:31 use microtransitions to save you from burnout. And this one is fine works at the mum project,
0:24:36 knowing the value of friction mapping, discover remote friendly jobs on the mum project.
0:24:43 And also, there are lots of services now that you can curate together to publish this content and
0:24:47 actually appeal to a large audience that’s looking for one distinct place where they can go and find
0:24:52 out a bit of this stuff. So I found this quite interesting. Now, he’s making money from ad revenue.
0:24:57 And so it’s a combination of ad revenue plus affiliate revenue. So when people click off to
0:25:04 one of these job sites to get the job, he’ll be making money from those affiliate clicks when they
0:25:11 convert into leads and to actual job applications. So clever and right within the sphere of the remote
0:25:13 work industry, which is very big right now.
0:25:17 Are you seeing any newsletters like this one sell through the Flippa platform?
0:25:24 Yes. I think publishing, generally speaking, is still very attractive. You and I are very familiar
0:25:30 with the blog and the blogger environment. And blogs are a little bit on the nose just as a function of
0:25:38 not quite knowing how the Google search, the SEO realm is going to work, not necessarily trusting the ad
0:25:44 revenue streams that have historically been so promising and evergreen. So between YouTube channels,
0:25:51 KDP and newsletters, they are three fast growing categories generally in the world, but also for
0:25:59 Flippa. So short answer is yes, we probably trade maybe 15 to 20 newsletters a month selling for
0:26:04 between 10,000 and maybe up to half a million dollars. And it all comes down to the size of
0:26:06 the community and the engagement level of the readership.
0:26:12 Yeah, that makes sense. And it’s something that here is branded as remote work opportunity and not,
0:26:17 you know, Blake’s remote work newsletter or something. It’s like, it’s not personally branded,
0:26:23 so there’s opportunity. The challenge is, is the writing team, you know, whoever’s putting this
0:26:29 together, like how hands off is it really for the owner? Did I just buy myself a job, especially if
0:26:34 it’s like a daily or weekly recurring newsletter, I got to recreate the product every time I want to hit
0:26:40 send. Yeah, that’s right. And I think in this particular case, he will be using a network of
0:26:44 writers that he’s probably amassing. My guess is from Fiverr or Upwork, just as you were browsing
0:26:50 around before. So he’s got a concept, he’s probably got a standard operating process or procedure,
0:26:56 and he then farms that SOP out to various writers and has them produce the content.
0:27:02 In his particular case, I mean, this is the perfect side hustler. He basically introduces himself and
0:27:07 says, I love launching online projects and building passive income streams. I’m stretched a bit thin at
0:27:11 the moment with all of the projects I’m doing. So I’m selling a few of my different newsletters.
0:27:15 So he’s got a business newsletter, he’s got a local media newsletter, he’s got this remote jobs
0:27:18 newsletter. And that’s his thing. That’s what he knows.
0:27:23 Yeah, if you can figure out how to acquire a subscriber base and do it profitably. I mean,
0:27:28 we did an episode on a local newsletter where it ended up, when we recorded, almost half the town,
0:27:32 population-wise, was subscribed to this guy’s newsletter. It’s like, on the one hand,
0:27:37 that’s pretty cool penetration. On the other hand, it’s like, well, there’s a natural ceiling of how big
0:27:43 this thing could have been going to be. But he was like, I have five spots per send, I can send five a
0:27:48 week. And it’s like, you know, he kind of had hit that magic, you know, $1 per subscriber per month
0:27:54 metric. And it was, you know, really, you know, pretty profitable business. It’s like, yeah, there’s
0:28:00 something to this. And as a reader, super valuable to land in my inbox. If you’re going to do the work
0:28:05 of curating everything for me and summarizing just what I need to know, like, good for you. I think
0:28:11 that’s really, really cool. I mean, the whole daily newsletter thing for a local city at Geo
0:28:17 has been well-trodden. Back in 2000, there was a business started called Daily Candy. It was a
0:28:23 daily newsletter that provided readers with information about hip and trendy events in their
0:28:29 city. Now, it started in New York City. And it was New York City only for a very, very long time.
0:28:37 And obviously, good city to build a what’s new and what’s upcoming content around because there’s
0:28:44 so much happening in New York City. But it eventually expanded to over 12 US cities and then sold to
0:28:51 Comcast for $125 million. And they ultimately ended up shutting. That was 2008. They ultimately ended up
0:28:56 shutting down in 2014. But the point about local following is the great thing about it is when you
0:29:02 hit that ceiling, you can expand to another geo. And so, this person can do that. And that’s the
0:29:06 thing I tend to like about local content. It’s kind of infinitely scalable in that regard.
0:29:12 Yeah. There’s the next town over, the next city over. There’s a big opportunity to kind of fill the
0:29:20 void left by local news reporting, local newspapers on the decline. You could be the thing. And what was
0:29:25 interesting, and this might appeal to a certain personality type, it’s like, he would roll in and
0:29:30 people would be like, you’re the Instagram guy. You show up to these local networking parties and
0:29:34 stuff. Oh, because he had a decent Instagram following. And he’s like, that’s the social proof
0:29:39 side. The Instagram account makes no money, right? But people see it and they’re like, hey, 30,000
0:29:43 followers. This guy must be legit. It’s like, no, no, no. The newsletter is where it’s at. The newsletter is
0:29:47 what makes all the money. But if you want to be that person, become kind of the voice for your
0:29:52 local community, a really powerful place to play. Now, what I was thinking about and what I would
0:29:58 like to build is I think there’s going to be a way to build kind of an AI listening agent and give it
0:30:04 150, 200 different sources to pay attention to, to come up with lists like this one. What are the
0:30:10 coolest side hustles out there that people are talking about this week? You can, you know, I got to
0:30:15 believe that I could build a tool to do that. And maybe that fuels podcast content. Maybe that fuels
0:30:18 newsletter content, but that’s where I would like to go with this one.
0:30:22 Well, maybe it’s a learning tool, actually, Nick. That’s a really cool idea. People could subscribe
0:30:28 to that. And it’s just this ongoing feed of the best side hustle ideas and how those people make money.
0:30:30 That’s a very cool concept. I actually think people would like that.
0:30:35 All right. Well, yeah, you heard it here first. Don’t steal it before I get to it. It might be a
0:30:36 minute.
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0:33:03 All right, next one on my list is Skin Colored Socks. This is another e-commerce example on track to hit
0:33:08 seven figures next year. Although that’s a lot of projecting out into the future. Who knows what the
0:33:13 future holds? But this is a business that’s been going for quite a while, but a younger entrepreneur
0:33:21 who wanted some skin toned colored socks called Nude Socks.com socks with an X. So really creative
0:33:26 e-commerce business example of solving a personal pain point.
0:33:32 I absolutely love it. The thing about e-commerce is so long as you’ve got something creative and a story
0:33:37 behind how you came up with it, looks like they were on Shark Tank. Is that correct?
0:33:40 I think she was inspired by watching Shark Tank.
0:33:46 Got it. Started the brand with $10,000. You know, key point there. You can start these things with
0:33:47 relatively small amounts of money.
0:33:55 Yeah. Started at 18 years old, no outside funding and just kind of slowly leveling up. It sounds like
0:34:00 year after year. And this is typical of a lot of e-commerce brands where it’s once I have product
0:34:06 market fit and I sell through that initial order, that initial inventory. I got to plow it all back
0:34:12 into more. I got to hit. I know I got to replenish. I got to restock. I got to add more SKUs. And it
0:34:17 could be a while before you really draw a salary or take any money off the table, but you can kind of
0:34:19 plow that forward and build the equity value of the business too.
0:34:25 Also unlikely to get disrupted fast though too, right? It’s not like AI is going to suddenly take
0:34:29 market share away from the nude socks niche.
0:34:37 Yeah. Oh, we launched a partnership with QVC this year, sold 500 pairs of socks per minute. Okay. So
0:34:44 I imagine QVC gets pitched by a lot of product creators, but she cut through the clutter and
0:34:45 sold some socks on TV.
0:34:52 That’s awesome. Love it. And of course, e-commerce, once you’ve got an established
0:34:56 base of customers, once you’ve figured out the logistics and the inventory side of it,
0:35:02 you can expand into new ranges and start to tap into the existing community. And then of course,
0:35:06 you know, I should say, sorry, the blatant plot, but there’s a lot of buyers who are
0:35:11 looking to acquire e-commerce businesses that have found some sense of scale.
0:35:15 Yeah. Well, I feel like the Amazon roll-up business has kind of come and gone,
0:35:20 but you still see some demand on the buy side for more diversified e-com shops.
0:35:27 Absolutely. It’s still the number one most searched for asset type on Flipper is e-commerce
0:35:28 and specifically direct-to-consumer Shopify.
0:35:31 What do you think is driving that? That’s interesting.
0:35:37 So we’ve met a lot of SaaS founders recently who are moving into e-com. We’ve met a lot of online
0:35:43 publishers moving into e-com. I think that the interesting thing about SaaS right now is people
0:35:49 are a little bit worried about how easy it is to spin up SaaS tooling using AI. And so differentiation
0:35:54 is going to be harder and a lot of the existing SaaS businesses are getting disrupted. Content’s
0:35:59 difficult because clearly the content itself can get disrupted by AI. The Google landscape
0:36:07 is shifting fast. E-com feels like it’s untouched by AI right now. You can use AI to optimize your
0:36:14 workflows, but as it relates to what you sell and people’s demand for it, that’s not shifting and
0:36:19 that’s not declining at the same pace as we’re seeing other business models get hit and or
0:36:26 decline. So I think it’s weirdly the most defensible small business model right now.
0:36:32 Yeah. Physical goods, changing hands, unlikely to be, yeah, until you can 3D print those nude
0:36:35 socks at home. You got to buy them from somebody.
0:36:38 You got to buy them from somewhere and we still all need to wear socks.
0:36:44 There you go. So it’s interesting to hear that of all the ones, yeah, like a little bit
0:36:48 gun shy around software right now. It’s like people could recreate some of these tools on their own.
0:36:54 But if you have an e-commerce store with, you know, proven consistent sales, I imagine if it’s a
0:37:00 subscription e-com, like even better is it’s like, okay, what is the, you know, what’s the sales cycle
0:37:04 here? How are people discovering this? You know, what’s the ad spent, you know, what’s, you know,
0:37:10 all of these different metrics that people are going to look into, but let somebody else take
0:37:16 that risk of the initial inventory, the product market fit, like the, you know, let them do all
0:37:20 the hard part. And you’re like, okay, it’s already selling now, or it’s already, it’s already proven
0:37:24 out. And I can come in as an investor and maybe you have some next level, you know, marketing and
0:37:26 operations chops that you can apply to it.
0:37:31 Speaking of next level marketing, I’ve got one more example of a really cool side hustle if you’re,
0:37:32 if I’ve got time.
0:37:33 Okay, do it.
0:37:44 So this one is called Geometry Spot. And the thing about Geometry Spot is the clever world from
0:37:50 which this has been built around. So hopefully you can see my screen here, but this says the inside,
0:37:58 the chaotic world of kids trying to play video games on their school laptops. And basically it goes on to
0:38:03 talk about Geometry Spot. Now Geometry Spot is a simple looking website. It says here,
0:38:08 as you would expect that it’s all about geometry, exploring the geometry of circles, tangents,
0:38:13 introduction to trigonometry. Now, of course, what is interesting about this, Nick, is see this little
0:38:16 button on the right-hand side? It says Activities.
0:38:26 When I click it, this becomes a games portal. And so kids in school and or at home are pretending to do
0:38:34 homework and or work on their geometry and clicking the Activities button and ultimately playing Roblox or
0:38:41 any of the other games that are here. Now, what is phenomenal about this is just the scale at which
0:38:50 this business is operating. So this particular business has just short of five million page views
0:39:03 a month. It is making $50,000 monthly clear on ad revenue. And he has most of the kids across most of
0:39:10 the high schools in the US using his site at some point in time in any given year or month. So 110
0:39:17 million page views across his websites, quite a big social following and huge explosive revenue growth,
0:39:23 261% revenue growth in the past six months as more and more kids across high schools in the US
0:39:26 have flocked to his sites, which of which one of them is Geometry Spot.
0:39:33 So it’s like a fake site that looks like I’m learning geometry. And I guess I can hit a quick
0:39:37 button real quick if the teacher’s looking over my shoulder and it would go back to that screen.
0:39:38 That’s exactly right.
0:39:44 Gosh, there was something called like emergency button or boss button or something. And it was just like,
0:39:48 it would bring up a spreadsheet, like a complicated looking spreadsheet, like for somebody to walk by.
0:39:50 I guess this is the high school equivalent of that.
0:39:56 Back in the day, I can’t remember what it was. I think I’m going to say 2005 or 6. So a long time
0:40:02 ago, 20 years ago. And Expedia had this kind of Excel button on the top right-hand side. So you’d
0:40:10 be planning your travel at work. And if you press this Excel spreadsheet formula thing and you’d press
0:40:14 it, it would suddenly bring up like an Excel template with a complex set of formulas and a bunch
0:40:21 of data inputs. Anyway, very cool concept. He’s a 16-year-old kid. He’s just outside New York City,
0:40:25 somewhere in New York. And I met him once. He came along to a dinner with his father.
0:40:32 Really creative guy, makes a ton of money and is pretty happy earning a side income, albeit he’s
0:40:34 not the teacher’s pet, that’s for sure.
0:40:38 Did he mention how he got the initial traction to generate that kind of traffic?
0:40:45 I think that this is virality at its best because when I look at his Google Analytics here, which I
0:40:52 can see on Flipper, it’s all organic search. So if I look at this, 73% of his traffic is organic
0:40:59 search, 25% of it is direct. And most of it, 95% of it is US.
0:41:02 Do you think people are looking at how to learn geometry or people are looking for like games
0:41:03 portal or something?
0:41:08 I think games portal. And so I think what’s happening here, in fact, I’ve got his keywords.
0:41:12 I’ll tell you what his keywords are. Top organic keywords is his brand keyword, geometry spot.
0:41:19 The other keywords that he’s ranking for are games and game shop and things like that. So he’s
0:41:29 winning the search game. But I think if I go back to the Vice article, it talks, so he’s 16-year-old,
0:41:33 Jerry is his name. And it was a function of building a YouTube channel. And one of the
0:41:37 comments said, why don’t you add games to it that we can all play while we’re in school?
0:41:47 And from there, he’s added the games link and it’s gone viral. It started to get spread throughout the
0:41:48 high schools of the US. Interesting.
0:41:54 He says, yeah, I was in class and some kid was on my website. I’m like, oh my God, you’re on geometry
0:41:59 spot. And my geometry teacher looked up and he says, I made that one. And my geometry
0:42:04 teacher said, so you write stuff about geometry? And he said, no, it’s a gaming website. And she
0:42:05 started laughing.
0:42:09 And that’s so funny. Our kids play this game called Geometry Dash. And I was like, hey,
0:42:14 it sounds like a math game. Knock yourself out. And it’s like, it has nothing to do with geometry.
0:42:20 So maybe there’s some overlap there. I mean, it’s hard to bank on virality, but you build something
0:42:25 useful. You tell a good story around it. And I like this part about listening to the audience.
0:42:29 Hey, I pivoted. I started with something else. And then it turned into this other thing that had a
0:42:32 turned out to have a much bigger audience than I initially thought.
0:42:37 Yep. Very cool. You know what? All of these ideas that we’ve spoken about, Nick, you could
0:42:43 actually, if you’re listening out there, take this recording and throw all the ideas into GPT or Claude.
0:42:47 And so what are the other ideas that are similar to these ideas? And you’ll get this big,
0:42:49 long list of potential startups.
0:42:54 Yeah. I love using that as a brainstorming tool right now. A couple more for me before we wrap.
0:43:02 This one is a subscription box for members of the ministry. It’s called Consecrate, Consecrate Box.
0:43:11 And it is doing, she says she’s got around 500 subscribers. And if we look at the website
0:43:18 pricing, I think it was around $48 a month. Okay. Oh gosh. Three month subscription for $68. So some
0:43:22 experimentation around the pricing, but she’s curating different items that would appeal to
0:43:29 members of the clergy, members of the ministry, and using that as their subscription box niche. So
0:43:36 if it’s around, what’s that, $20, $30 a month, somewhere in there, it’s probably a $200,000 a year
0:43:40 business based on that. Now there’s cost of goods, there’s shipping, there’s other stuff involved,
0:43:44 but top line revenue sounds like a little side project for her.
0:43:51 Yeah. Very cool. And this subscription commerce industry gained some momentum, particularly during
0:43:58 COVID. And there’s an entire platform dedicated to all of these called cratejoy.com. And cratejoy.com
0:44:02 is basically a platform, but then ultimately a curation of all of the different subscription boxes,
0:44:09 similar to this one. So it’s a very cool industry. And if you find a passion, then to curate the stuff
0:44:14 people like you like opens up a real opportunity. I think she mentions Chris Gillibow’s Side Hustle
0:44:21 School. And there was a subscription box for military wives. And she says, shoot, I could do something
0:44:25 similar. I could pivot that to the industry that I know or the community that I know. So we can shout
0:44:31 out Side Hustle School with Chris there and inspiring people to take action. All right. And then the last
0:44:40 one that I’ve got is a mobile sauna kind of rental service. So this is by water sauna. This is something
0:44:45 that my brother told me about out of the beach north of Seattle, where it’s this really cool, trendy
0:44:51 looking kind of like a log shaped box. Let’s see if I can find their Instagram, but we’re going to sell
0:44:54 60 minute sauna sessions. And the idea is like, you don’t sit in there for the whole time. But the idea
0:45:00 is, you know, you go between the Puget Sound, the cold saltwater, and then you run back in to the
0:45:07 sauna, you kind of like do this hot, cold cycling, and they charge $35 to $40 for this hour long
0:45:12 session. And as you can kind of see, it’s big enough to accommodate several different users at
0:45:17 once and seems to be doing pretty well. Actually, this one started with a Kickstarter campaign. So
0:45:24 they raised about $25,000 through Kickstarter to get the initial funding for this mobile sauna.
0:45:29 That’s cool. So just explain it to me. So basically, these are fixed locations or
0:45:36 goes around different plants. It sounds like this one is parked, but could be,
0:45:41 you know, towed behind a trailer, it sounds like. Now, when I was doing a little bit of research,
0:45:48 it looks like you can find mobile saunas, you know, designed, smaller versions for around
0:45:54 $15,000, $15,000, $20,000. And maybe you could partner with the yoga studio, with the gym, with the
0:46:01 wellness center, with other, you know, parks at the local lake or river, you know, you know, hangout
0:46:08 spots, or Airbnb hosts, or, you know, people who have ski cabins or something. And like, hey, we could set
0:46:14 this up as a value add to the people who are coming by anyways. And maybe you do it as a pop-up event,
0:46:18 or maybe you do it, you could pre-sell, pre-book, different things to minimize your risk. But
0:46:25 this is definitely a trendy one that we’ve seen some buzz about.
0:46:29 Yeah. And it’s currently looks to be in three locations.
0:46:32 Oh yeah. So, so it is mobile. So he’s moving around to different beaches in Seattle.
0:46:39 And so presumably, you know, he’s got large capex startup costs. He’s going to acquire the saunas
0:46:45 and then he’s got to, or he or she’s going to find the locations and then, you know, find enough people
0:46:50 who want to use it regularly enough to want to buy the monthly subscription or membership. But this is
0:46:57 super interesting and it’s tapping into a very, very fast growth industry. Hot, cold treatment
0:47:01 industry is really, really attractive right now. And he’s clearly tapping into that.
0:47:06 Yeah, absolutely. There, there was, you know, some data around longevity and we’re going to shock
0:47:12 your cells into recovery mode by, you know, cold treatment and ice baths and, you know, and, and
0:47:17 similarly on the sauna side. So I’m kind of taps into some of that, uh, trending topic again,
0:47:22 another shovels in the gold rush type of example with a little bit more startup costs than some
0:47:27 of these other ones that we’re looking at, but potential upside, potential, uh, sellable down
0:47:30 the road. Yeah. I mean, it’s really about just finding a, either something you’re really passionate
0:47:35 about or finding a gap in the market, isn’t it? Well, Blake, this has been a ton of fun. It’s
0:47:38 new in the life. What’s got you excited these days? I mean, I still get really pumped by just
0:47:43 watching all of the entrepreneurs come up a flipper and sell their life’s work. In some cases,
0:47:47 that’s a couple of years. In many cases, it’s, it’s many, many years and everything from Jerry,
0:47:53 the 16 year old founder from Geometry Spot all the way through to, uh, we, we recently sold a,
0:48:02 a YouTube channel for a 75 year old retiree. And so I just get so, uh, passionate and excited by all of
0:48:06 the entrepreneurs doing really cool stuff in the marketplace. So we’re, we’re still really passionate
0:48:10 just about making exits easy for as many people as possible. And acquisition entrepreneurship
0:48:15 is something, you know, we still don’t think enough people are talking about because it’s one thing for
0:48:19 you and I to go through all these ideas, but sometimes it’s hard to come up with the idea.
0:48:22 So you can actually just buy a side hustle actually.
0:48:24 Skip the idea and the, and the zero to one phase.
0:48:28 Skip the zero to one phase, buy something that’s established. And, you know, I’m still really
0:48:32 passionate about helping people understand that industry. And we’ve got some new cool things coming
0:48:38 out new ways to search for these assets and using AI as a, as a way to help you to find the assets
0:48:41 you might want. Cause sometimes it’s difficult to know what you might want. But to your point,
0:48:46 you said Upwork before, but you can go to Flip Flipper as well and just browse what people are
0:48:49 actually selling. And it gives you a great deal of mental stimulation and you’ll get some ideas from
0:48:53 that. Yeah, totally. Well, I got to know, what was the 75 year old’s YouTube channel about?
0:49:00 So his name was Marty Geller, 75 years old. He sold it for $40,000. I think if I remember correctly,
0:49:08 it’s like handyman content, so fixing stuff. Yeah, that works. Some people are buying like
0:49:12 the residual revenue from these videos if they’re evergreen and say, okay, we expect them to continue
0:49:19 to rack up views and add revenue. Or like if I have a handyman presence myself, then I’m going to
0:49:24 continue. I can continue to add content or I get higher people to go build out that content to kind
0:49:30 of continually fuel it. Is that how you see it going down? That’s exactly what happens. So it’s
0:49:35 less about subscribers and it’s more about views. And as we said before, YouTube’s a search engine.
0:49:39 So if I type in a heater outage, you know, I’m thinking about this house that I rented and the
0:49:44 heater turned off and I had to go to YouTube to figure out how to reset the heater. But like my
0:49:49 heater’s not working. Someone will type that into YouTube and a video will pop up. The video’s been
0:49:53 there for seven years and it shows how to press the free buttons that will reset the device for you.
0:49:58 Now that’s evergreen content. It’s not going to go anywhere. Literally tens of millions of views.
0:50:04 And as you said, you’re buying the back catalog. It’s a little bit like how MGM might buy the back
0:50:08 catalog for the betas. It just happens to be that this is for highly niched content.
0:50:14 That makes sense. Well, Flippa.com. Check them out over there. F-L-I-P-P-A. We’ll link that up in the
0:50:20 show notes. If you love hearing these unique kinds of creative side projects, I’ve got a whole series
0:50:27 like this on the show, making money going after robocollars, interior design for dorm rooms,
0:50:32 pay what you want poetry, headstones for pets, a million different ways to make extra money. And I’m
0:50:37 confident you’ll find some inspiration in those archives. All of those and more, I have conveniently
0:50:43 packaged up for you in a Spotify playlist. No opt-in required. All you got to do is follow the
0:50:48 link in the show notes. You’ll be able to add that to your device. Big thanks to Blake for sharing his
0:50:52 insight. Thanks to our sponsors for helping make this content free for everyone. You can hit up
0:50:58 sidehustlenation.com slash deals for all the latest offers from our sponsors in one place. Thank you for
0:51:03 supporting the advertisers that support the show. That is it for me. Thank you so much for tuning in.
0:51:06 Until next time, let’s go out there and make something happen.
0:51:09 And I’ll catch you in the next edition of the Side Hustle Show.