AI transcript
0:00:09 great is because you made money in all these random ways that i wouldn’t have even ever
0:00:14 thought to you’ve got a 450 million dollar fund down he also started thistle a food delivery
0:00:17 business that’s like doing over 100 million dollars a year you’re an sf running around like
0:00:24 rich people weirdos what’s hot what are the kids into everyone is on peptides and everyone’s got
0:00:29 their dealer i can’t say who was doing this but on the pitch i was like so like how do you plan to
0:00:34 be legit with this whole thing and he basically pulls up a picture of like the co-founder with
0:00:39 like trump and kennedy is like yeah we’re pretty sure we’re going to be able to get some things
0:00:46 through say it with me crony capitalism one of my best friends is completely jack and he does not
0:00:52 really work out he does ems it’s going to go viral because it’s going to be hated and loved at the same
0:00:56 time which is what you need dude i’d rather take drugs this is the only podcast where you’re going
0:01:01 to get ai a triple h reference from wrestling i mean the range is incredible we’re going to get
0:01:18 one of the reasons you’re great is because you made money in all these random ways that i wouldn’t
0:01:22 have even ever thought to you like created a domain auction thing and made millions of dollars that way
0:01:27 i think you did like a fee fighters thing yeah yeah yeah credit card fee fighters processing yeah
0:01:31 credit card processing you’ve got a 450 million dollar fund down you’re probably you know if
0:01:36 anything is in fintech i go to you as basically like hey gut check is this smart or is this dumb
0:01:40 because it’s easy to fool me it’s hard to fool you he also started thistle
0:01:45 yeah yeah he just started to help start a a food delivery business that’s like doing over 100 million
0:01:49 dollars a year so all these different spaces the guy got married in the metaverse at a taco about
0:01:54 whatever the hell that means we call you the most interesting man in tech and i stand by it i have
0:02:00 yet to meet a more interesting man in tech welcome shield back for round three or four so happy to be
0:02:05 back um also i got to tell you since the last time i was on so many things have happened as a result
0:02:12 of me being on like what okay so i was hiring a chief of staff and a bunch of people applied but
0:02:19 one person applied and the person who got the job my current chief of staff is a huge fan of mfm and
0:02:24 she was debating leaving her current thing which which was paying her a lot more money her previous
0:02:30 thing and then she was like fuck it i got the opportunity to work with this guy who was on mfm i’m
0:02:36 gonna take it and so she my chief of staff joined because of mfm that’s a lot of pressure for you i
0:02:40 hate when people say that when they’re gonna like they’re like i’m willing to take this big pay cut to
0:02:49 work for you i’m like it’s a lot of pressure um last time i was on i talked about wanting to get better
0:02:55 like photography and video with ai and this guy jacob reached out and he was like i can help you and we
0:03:02 we went out for like hours in new york shooting he he showed me all this cool stuff and then i mean i
0:03:10 your audience must be like the nicest people out there because also like recently i went back and
0:03:16 looked at the youtube comments usually a cesspool but your guys are so nice everybody that listens to
0:03:21 your podcast is super nice nobody was like that guy has a big nose or whatever whatever people would
0:03:26 say on youtube comments everyone is like just talking me up talking you guys up it’s great
0:03:33 all right the bots are working keep paying them all right so we got we wanted to brainstorm with you
0:03:37 so we asked you to bring some ideas businesses that you think are interesting would be cool to start
0:03:42 i think we said 10 million dollar ideas which i don’t even know really what that means but here we
0:03:46 are shield brought five ideas let’s run through some of the ideas and then i want to talk about
0:03:50 some oh actually wait wait before we go to the ideas you had a great thing on there’s this
0:03:56 idea of this 50-year mortgage and you’re my finance guy you’re my fintech guy yeah 50-year
0:04:00 mortgage trump is like you know what more years the better is this a good idea or a bad idea
0:04:08 context i don’t really follow the news so i mean trump sure so so right now uh 30-year mortgage is
0:04:14 generally the maximum in the united states so you pay off a home over 30 years trump wants to address
0:04:19 the affordability crisis which is a real problem and he said what we should do is extend mortgages to 50
0:04:24 years so you have 50 years to pay it off instead of 30 years i think it’s a terrible idea because
0:04:30 basically what happens is you give people more money so the monthly the month the amount that they pay
0:04:37 monthly goes down a little bit but actually you’re not earning equity in the home after like the average
0:04:43 length of time that somebody our age stays in their home is relatively low and by that time they’ll earn
0:04:48 no equity in the home or almost now i think the average person spends something like six or seven
0:04:53 years right now it’s not a lot yeah i think that’s right six and a half years and then a 30-year mortgage
0:04:59 i think the way it’s set up right now something like the first 15 years is just interest is that right
0:05:03 it’s not just interest but you’re earning you’re not you’re not earning that much equity and so here
0:05:08 you’d be earning less but the thing is actually switching from 30 to 50 it doesn’t change the
0:05:16 payments that much and the real problem is the 30-year mortgage kind of worked well for an america back
0:05:25 then which was like you bought a house in your upper 20s and then you retired by 60 ish and you owned your home
0:05:33 so even today for when people retire the median american when they retire almost 80 percent of
0:05:40 their net worth is the equity in their home wow so yeah your home is your retirement plan right your
0:05:46 home is retirement plan and and part of that is for americans you can’t spend it like if you could spend
0:05:51 it you would spend that money but because it’s in your home you can’t spend it so i i don’t think the
0:05:56 50-year mortgage really solves anything and actually probably what it does is drives asset prices higher
0:06:03 so japan did this in the 80s they they had a bunch of problems like interest rates were zero
0:06:11 and asset prices went through the roof at one point a single property in tokyo was worth more than all of
0:06:18 the real estate in california like it was an insane bubble and part of that was they extended mortgage
0:06:23 times to 50 years and actually some people got a hundred year mortgage so like your grandkids are
0:06:29 on the hook for the problem that you buy and asset prices went through the roof and then leverage is
0:06:36 nasty when it collapsed when prices drop a little bit you’re you’re pretty screwed so home prices have
0:06:43 actually gone down so much so that they’re still half of what they were in 1989 in japan in japan yeah
0:06:50 in tokyo did you say one property was worth more than which property so okay so it was the land value
0:06:59 under the imperial palace and so that’s it’s about a half half square mile of space in tokyo
0:07:06 so okay so maybe maybe maybe a bad idea yeah from what i understand because when rates drop here
0:07:11 basically the sellers just raise the price because they’re like oh you’re you’re buying not really on
0:07:16 the whole price it’s like what do i owe per month and what can i qualify for if i can if my monthly
0:07:22 payment is x i can afford that yeah exactly so what happens is when your monthly payment goes down whether
0:07:28 it’s because you stretch the payments over 50 years or the rates go down what happens is the sellers just
0:07:32 can justify a higher price and it didn’t affect anything you just end up paying more because i think
0:07:40 in a 30-year mortgage i think you pay whatever the home price is plus something like what is it 50 percent
0:07:44 or something is because the interest compounds over 30 years and if it’s 50 years you’re going to
0:07:49 basically pay almost double the the the list price of the home because you pay so much more in interest
0:07:57 yeah exactly so i think the solution like we do have an affordability crisis no question but the solution
0:08:02 is not to induce demand because if you induce demand what happens you have the same fixed
0:08:09 amount of properties you’re just making prices go up so the solution is creating more supply like
0:08:14 making it easier to permit like all this kind of reform to build more housing make it make it cheaper to
0:08:20 build housing i was listening to this person who had a different take on affordability he was like
0:08:27 are things less affordable today than they were in the 60s he goes look here’s the deal in the 1960s
0:08:32 your version of a family vacation was a road trip to a state park once a year okay you never traveled
0:08:38 you didn’t go on a plane you lived in a 1800 square foot home in dayton ohio okay like you had a crappy
0:08:44 car you didn’t eat out and you never took vacation now young people today they want more things which is
0:08:48 totally fine they want uh to go international once a year they want to go on these cool trips they want
0:08:56 fancy phones a new home even the the average home nowadays is a new home with two acs and a beautiful
0:09:01 build with a really nice kitchen and a really nice bathroom and they’re like is it more is it are things
0:09:06 less affordable or do people just want more stuff yeah and uh it was like it was like an interesting take
0:09:10 where i was like that’s okay that actually does have a good point because even when i grew up i didn’t go
0:09:14 this isn’t like a oh i was so poor but like i didn’t go on a plane until i was 18 years old like we never we
0:09:19 didn’t take like vacations like i do now we didn’t uh i remember like the ac was broken one summer and we
0:09:26 just like left the windows open uh like it was a lot shared rooms like bunk beds there’d be like two
0:09:31 or three kids in a room now each kid needs their own room like you said sam like 1400 1500 square
0:09:36 feet was like a nice sized house and now that’s not the case have you guys ever seen the tv show
0:09:42 the wonder years yeah uh and it’s like yeah one father the husband could provide for the whole
0:09:48 family but he was angry all the time he worked at a factory where he got like black lug uh and like
0:09:52 a man yeah like he was like borderline an alcoholic and he was like grumpy all the time they didn’t go
0:10:01 anywhere when they did like the car broke down uh like times were different yeah i i think so taking the
0:10:05 other side though i think we shouldn’t be telling people like you shouldn’t want these things i think we
0:10:10 should say i’m not saying that i’m just joking but yes yeah so i i think i think we should make
0:10:16 stuff cheaper and i think we can do that making the cost the inputs cheaper i i think is all possible
0:10:24 but i i hate demand side adjustments uh the way you said that so so uh made it so simple to me which
0:10:30 was if you make if all you do is increase demand and the supply stays the same you’re not going to make
0:10:34 things cheaper you’re going to make things more expensive uh it’s like yeah that obviously makes sense
0:10:40 all right so a lot of people watch and listen to the show because they want to hear us just tell them
0:10:44 exactly what to do when it comes to starting or growing a business and really a lot of people who
0:10:48 are listening they have a full-time job and they want to start something on the side a side hustle
0:10:52 now a lot of people message sean and i and they say all right i want to start something on the side
0:10:57 is this a good idea is that a good idea and again what they’re really just saying is just give me
0:11:03 the ideas well my friends you’re in luck so my old company the hustle they put together a hundred
0:11:09 different side hustle ideas and they have appropriately called it the side hustle idea
0:11:13 database it’s a list of a hundred pretty good ideas frankly i went through them they’re awesome
0:11:17 and it gives you how to start them how to grow them things like that gives you a little bit of
0:11:23 inspiration so check it out it’s called the side hustle idea database it’s in the description below
0:11:26 you’ll see the link click it check it out let me know in the comments what you think
0:11:32 what do you got she’ll hit us with the first okay so a lot of these are based on like what’s
0:11:40 going on in my life today so i am trying to redo my backyard and i redid it like 10 years ago and
0:11:45 it’s like kind of a shithole now i want to add pavers i want to add like a nice uh maybe a waterfall
0:11:50 something like that and so i’ve been reaching out to all these landscapers uh all these backyard
0:11:56 specialists and the process sucks it takes them forever to get back to me and then they come here
0:12:02 all they do is measure and like i knew the measurements to begin with and scheduling that
0:12:08 on my schedule and their schedule sucks and they’re coming from like an hour away sometimes just to do this
0:12:13 like 10 minute thing and then once they take the measurements they’re super busy they don’t get back
0:12:20 to me for a week and so then i’m like can i really trust this guy and i was talking to a to a guy um
0:12:24 who built a company in this space and said like one of the things that’s really important to them is just
0:12:29 getting back to you quickly and if they get back to you quickly you’re way more likely to purchase from
0:12:34 them and this is a fairly large purchase let’s let’s say fifty thousand dollars and so i was thinking
0:12:41 there’s got to be a better way and you could solve this with ai in part so all i could do is give them
0:12:46 my address and they know what my backyard looks like like they can get the measurements from satellite
0:12:53 imagery and they could actually give me a design like they could it could either not show up at all
0:12:59 or when they show up they could have an ipad with a bunch of sample designs of my place how amazing
0:13:06 would that be and the idea for this came to me from a buddy of mine who has a company called deep lawn
0:13:16 all they do is they help lawn companies quote and so the lawn company you put in the address it looks
0:13:22 at satellite imagery uses some ai to determine how much grass you have comes up with a square footage
0:13:28 it knows what you charge and it instantly gives them a quote and they charge like a couple dollars
0:13:32 per quote but there’s so many lawn care companies so many lawns out there that it’s actually a pretty
0:13:39 good business and it’s simple this is actually like one step beyond that it’s not just giving you a
0:13:44 simple quote but it’s giving you a bunch of designs and stuff like that and i think i think it’s very
0:13:50 doable and it would solve a problem that i have if these guys used it so it’s really interesting you
0:13:54 say that ben had told me about a business that’s very very similar in the roofing space
0:14:00 yeah uh so if you go to roofer.com so it’s r-o-o-s-r.com and the guy’s doing the same thing
0:14:06 it’s just the quote part so basically i guess the way that roofing works is if you want to get a roof or
0:14:11 repair or whatever it is the guy will come out so you got to do the same thing you said schedule it
0:14:16 comes out just gonna check out the roof today gonna gonna give you a quote and the roofers hate doing
0:14:20 this step because they don’t they make no money in the quoting process they need to get the job
0:14:23 they got to go all the way up the roof they got a schedule they can only do so many in a week
0:14:27 and so what this guy was doing i don’t know i don’t remember exactly the meta the method but i know what
0:14:31 he was doing which was he’s like hey he would go to the roofers and say hey anytime you need a quote
0:14:37 done i’ll do the quote for you you know you just pay me like a small amount basically to to go do this
0:14:42 quote for you and i think he was using either drones or imagery in some ways i think it was drones the
0:14:47 drone would fly by it would auto do the quote for you so you would have a way faster quote which
0:14:52 increases your odds of getting the job you didn’t have to go do it yourself it can scale so it can
0:14:56 do way more quotes per week than the than the roofer could have done themselves and it takes off like
0:15:01 you know one part of the sales funnel that they really hated doing um and i think this business is
0:15:04 doing really well i think he’s bootstrapping this i’m not entirely sure but i think this is this
0:15:08 business is doing really well last time i heard the numbers for it yeah and i think you could do the same
0:15:16 thing for like pools decks pergolas like playgrounds uh fences outdoor kitchens like all all this kind
0:15:22 of stuff would be fairly easy to do so you could build you could build this in one niche and then go
0:15:28 into all the others you guys remember the um there was like two or three tech guys that like left their
0:15:33 like seemingly great tech companies i think and like started bathroom remodel businesses i think the
0:15:39 the first one was this was this guy named roger so roger was like previously like uh i think he
0:15:45 started zynga or something like that he he founded mafia wars which was part of zynga okay sorry i’m in
0:15:50 the ballpark close you’re in the ballpark i’m not right um okay and then but like gigster was like a like
0:15:56 a you know raised by raised money from prominent investors and then he left to start made.com which was
0:16:00 basically like a you know how like the best barbers you go and you sit down in the chair and they’re like
0:16:03 like what do you want and you’re like oh just do like a little here i don’t know just like
0:16:09 give me like the justin bieber and the great barbers are like there’s option one option two
0:16:12 option three option four here’s the menu which one do you want you’re like give me that one give me the
0:16:19 four he did that for bathrooms and it like killed it and then the second guy was this guy i think named
0:16:26 luke one of the co-founders of casper he left casper and he’s start a i think i think bathrooms and
0:16:30 kitchens but it’s called block block renovation was it just and it was was it both of them or just
0:16:35 bathrooms same thing it was bathrooms maybe now they expanded to kitchens and by the way i don’t
0:16:40 know how these businesses have all done now but like super interesting where it was like hey here’s four
0:16:44 you can pick off the menu you want your bathroom to look like this this this or this and it was like
0:16:49 running facebook ads we talked about this years ago on the pod running facebook ads for people who want
0:16:53 to upgrade their bathroom which is not how they were how any other construction company was selling to
0:16:58 customers so you had this new channel and they’re requiring customers to do these like expensive
0:17:03 bathroom renovations using this like kind of pick off the menu model which i thought was pretty
0:17:10 fascinating i think it’s interesting but it’s it’s so complex and things can go wrong and get bad reviews
0:17:15 based on your partner or whatever i feel like it’s a very complicated business i don’t know why i know i
0:17:20 think roger sold made to like home depot i don’t know how i don’t know how good of a business it was
0:17:24 what i like about this one is it’s really software like you just have to sell these folks
0:17:29 and you’re not on the hook for anything else and it can be a pretty lean team i think you can easily do
0:17:34 10 line of revenue on this business right i love i love this because you know i hate when people want
0:17:39 to start a marketing agency because you’re signing up to be a genius every month yeah it’s like oh i’m
0:17:43 gonna be and and every business really cares how their marketing is going and they’re gonna be on
0:17:47 you’re gonna be on your ass and you got to continually be fighting versus things like
0:17:51 compliance it’s like nobody wants nobody cares how their compliance is going as long as it’s not a
0:17:58 problem so similarly here like roofing it’s like doing the quote is very different than the emotional
0:18:03 purchase of a new bathroom that’s going to go in our master bath that i really care how the grout was
0:18:06 done or whatever i don’t know what that word is i just used it did that work i don’t know you’re there
0:18:12 um so so so you know you want to sell things ideally that people don’t have extreme like
0:18:19 preference and um emotional attachment to because you’re the the bar for delivery is so much higher
0:18:23 than it is for boring things that they don’t really care about so you see you know i i like that i like
0:18:27 the example you gave better and also the fact that you could do it for if you could do it for roofing
0:18:31 you can do it for lawns you could do it for pools you could it’s a blueprint business anybody can go
0:18:35 do these businesses yeah exactly is it is the stereotype true of indian guys that they don’t like
0:18:40 being handy that’s like saying do white men not like to jump like no it’s not that we don’t like
0:18:46 being handy we’re just not handy okay like all the all the blood rushes to our brains there’s just
0:18:52 nothing left in the limb my dad likes being handy but like i’ve looked at he he owns some apartment
0:18:57 buildings and i’ve looked at reviews and people are like whenever i need a problem there’s like mr
0:19:02 macgyver who’s like trying to solve it with like he doesn’t have the right tools or anything but he like
0:19:08 creates some crazy way to solve some problem the indian hand event comes to your house when you
0:19:12 have a problem and just convinces you that it’s okay and you need to compromise and life is not
0:19:14 about getting what you want yeah it’ll be fine
0:19:21 and now look at you guys now just talking about like uh you know like uh bathroom remodeled startups
0:19:25 no but this one works this is an indian friendly business it’s satellite images exactly price
0:19:30 quoting and then you hand it to a strong guy who’s going to be able to go do the do the manly stuff
0:19:36 exactly strong idea with number one okay let’s go okay so that’s number one and then number two
0:19:39 is maybe an offshoot on that like you could start with number one and go into number two
0:19:45 but every let’s use this back backyard guys so every service business runs the same workflow
0:19:51 it’s like you get a call or an online whatever thumbtack um so you have to answer calls you schedule
0:19:59 jobs then you dispatch a crew you follow up and you respond with an with an estimate and then
0:20:07 you know you schedule the job and then you ask for reviews and i think all of that stuff a lot of that
0:20:14 stuff is super automatable and i think the big unlock is actually ai voice like i think a lot of
0:20:19 people are sleeping on how good ai voice is already today and how useful it would be for something like
0:20:26 this actually yesterday or the day before bill ackman posted something about elon musk and he was like
0:20:33 i’m not sure if this was ai or not and like the three of us are like are you kidding me it’s obviously ai
0:20:40 what was it it was a fake video about elon musk and it was so obviously fake it like didn’t have
0:20:46 his mannerisms or anything and it was like talking slowly it was kind of his voice kind of not but the
0:20:51 fact that bill ackman i don’t know how old how old he is maybe 60 he couldn’t tell or he was like
0:20:57 i’m not sure if this is ai so that means that ai voice is already good enough if bill ackman’s fooled
0:21:05 by this video then like a lot of people are fooled by ai voice so already these service providers should
0:21:10 should be having ai voice do the work for them and i think it’s already good enough it’s just going to
0:21:17 get better in the next year so i think instead of a contractor hiring an office manager you give them
0:21:23 an ai office manager for like a few hundred bucks a month and it’s actually you you might think of it
0:21:28 as a money saving thing but it’s actually not it’s more than that it’s like you have super
0:21:34 fast response time people responding around the clock like i whenever what when i decided to do
0:21:39 this back backyard remodel was like a sunday afternoon and nobody’s responding to me then but
0:21:45 like the first person to respond is way more likely to get the job than the next person the person after
0:21:52 that so like you respond super fast there’s no missed calls you text to follow up like it does all
0:22:00 that stuff for you in a super easy app man so we have uh alex hermosi comes on uh to the pot a bunch
0:22:04 and he’s one of our buddies he’s got the he like runs these like seminars or these like events that you
0:22:10 can go to that look really cool and we’re i wanted to see like how good his sales funnel was and so i
0:22:16 went to like sign up to like a call and like as i clicked like confirm calendar i get a phone call from
0:22:22 a guy and his name’s xavier and i’m like xavier he’s like hey sam what’s up i just saw you booked
0:22:25 a call i just want to like confirm a couple details with you make sure we’re good and if you want i can
0:22:30 like move the appointment up whatever and i go i don’t believe this is you he goes it’s a real person
0:22:34 and i was like facetime me right now he’s like well we don’t have this i go well you you know my number
0:22:39 facetime me like i know you have an iphone and so he facetimes me while he’s talking to me and it was him
0:22:45 it was totally him and uh like it kind of like got me bought into this idea of calling leads like
0:22:51 within minutes within minutes and like there’s been so many times where i bought yelp or been on
0:22:56 yelp and i’m like literally the first person that will respond to my car wash like request is coming
0:23:00 to my house right now i don’t care how much it costs the first person exactly and shield what do you think
0:23:06 is going to be the challenge of uh because i’ve seen it this idea makes so much sense to me and there’s
0:23:09 you know there’s a couple of them out there what do you think is going to be the key if you’re the
0:23:15 founder you’re running a business like this what do you think you need to do to win what would you do
0:23:19 in your maybe go to market or like how would you how would you take this idea that i think a lot of
0:23:22 people are going to have but how would you end up being the winner what do you what do you think would
0:23:29 make the difference between winning and fourth place yeah so it’s too bad that ai robocalling is illegal
0:23:36 because what i would probably do said no one ever i would just have my voice agent call each of these
0:23:43 people right right so maybe you can do it where like i don’t know what the legality of this is but like
0:23:52 maybe you do it where you call your ai voice agent calls in and you’re on the call and it maybe it’s fine
0:23:58 then and the ai voice agent is so good that you convince them so you just call each of these people
0:24:04 and convince them that their agent is so good like don’t you want to try this try it for free i’ll just
0:24:10 send you leads right now and you do it that way and and it can be a great business
0:24:15 today’s episode is brought to you by hubspot because using only 20 of your business data is
0:24:19 like dating somebody who only texts you in emojis first of all that’s annoying and second you’re
0:24:23 missing a lot of the context but that’s how most businesses are operating today they’re only using
0:24:28 20 of their data unless you use hubspot that’s when all your emails your call logs your chat messages
0:24:32 they turn into insights to help you grow your business because all that data makes all the difference
0:24:37 learn more at hubspot.com uh i want to ask you so you have like two or three more ideas on here
0:24:42 that are actually really good one that is like like that has the least amount of information on it i
0:24:49 actually have a question about it let’s do it um so you put on here something about peptides because
0:24:57 everyone because everyone in sf is doing it and yes this is me just like wanting to get information so
0:25:02 uh peptides um basically uh it’s a category of drugs whatever we could talk about it but like
0:25:10 oftentimes people use peptides and trt and uh hgh like interchangeably or in the same ballpark um
0:25:18 are you saying that all the nerds in sf are now on testosterone or everyone is on peptides and everyone’s got
0:25:27 their dealer so so so the way this works is like peptides are like these amino acids that tell your
0:25:34 brain to to repair or regulate something they’re like precursors to protein or something like that
0:25:39 where yeah you can like so it’s really good for a bunch of things that your body can do and regulate so
0:25:47 like healing body composition like give you more energy control your appetite those are glp ones
0:25:53 the problem is the problem with this business idea is they’re not legal or they’re they’re legal for
0:25:58 research purposes they’re not approved for the uh applications that people are using them for
0:26:06 that’s right so i don’t know where the opportunity is here but it’s like really complicated to use them
0:26:10 and like in san francisco everyone’s doing it so your friends are doing and they’re like oh
0:26:16 i got this peptide and it’s been so great for me or whatever and of course like there are challenges
0:26:22 in it not being fda approved but i think for the most part these are things that people have been using
0:26:29 for years and and have some sense of efficacy on but um you know people are getting uh semaglutide like
0:26:37 ozempic and and other ozempic like things uh via peptides and so a lot of people right now longevity
0:26:42 is a huge opportunity you’ve seen like function health and superpower and others do really well
0:26:48 there so there’s a ton of ton of interest but the experience i’ve had with peptides is confusing and
0:26:53 sketchy so i actually haven’t i haven’t tried them yet but i have tons of friends who are talking about it
0:27:01 so i feel like there’s some educational opportunity there’s some like dosing guidance safety some high
0:27:08 trust supply chain and coaching opportunity in this space but i don’t know what it is and the fda
0:27:13 approval thing obviously is a big problem uh interesting so you’re saying maybe right now
0:27:19 because the legality and the approval part of selling the things directly is sketch yeah you would build the
0:27:26 biggest most trusted information source so that when the time comes that this becomes more clear
0:27:32 you either become the highest value affiliate or you yourself could start to to deal some deal peptides
0:27:39 exactly exactly right have you guys heard of peptides or you have friends on them i heard of it because sam
0:27:46 like five years ago before peptides was really a thing told me he his achilles hurt and then he was on some
0:27:51 reddit forum and got a vial of something and injected it into his body and i was like bro what are you
0:27:57 doing you know just taking drugs off the internet and he’s like it’s amazing i feel like wolverine
0:28:04 bp-157 baby my uh people love bp-157 somebody told me about it my daughter who was just born that’s
0:28:12 her middle name bp-157 uh like i love that stuff um so yeah look like i’ve always been like into this
0:28:16 type of stuff and if you listen to the podcast you know i’m gonna kind of brag a little bit here but
0:28:22 like semi-glutated it was epic dude when it when it got popular we were that was old news to us on
0:28:26 this podcast we had been talking about it all right i had already overdosed on it i could have told you all
0:28:33 about it um and then when i and so i was into this stuff in san francisco and then i uh moved to austin
0:28:38 and that’s when i really got my fix man like every jack guy ever was like showing me all the cool stuff
0:28:43 that they’re doing and not a lot of the stuff was like like it’s that wasn’t like us i don’t
0:28:47 know actually the definition of a steroid but it wasn’t like an anabolic like um make your muscles
0:28:52 huge but there was like bp-157 for when i hurt my achilles someone was like you should try this or you
0:28:57 should try it your shoulder and there’s all these like um weird peptides and weird things that were
0:29:02 were around longevity not like how do i look like triple h like you know in wrestling like not like how
0:29:06 do i look huge but how to like live a long time and so yeah i’ve been fascinated by all this stuff
0:29:11 and i think that um i think there’s a lot of really interesting stuff and i and i still test
0:29:18 all of the stuff and i got a guy i text them i got a guy i text them and i venom it’s incredibly shady
0:29:23 however sean and i invested in a company called hone oh yeah first well i forget what they originally
0:29:27 called peak peak health or something like that yeah yeah i don’t even remember but they were
0:29:32 originally just trt now they do everything and we get their monthly updates and this is like the chart
0:29:35 it’s like you want the chart to look this way and i think that they’re they’re doing a really
0:29:41 good job of not looking like um you know for a long time actually we talked about trt clinics sean and i
0:29:45 you and i did and it was like dude the biggest trt clinic is like this guy based out of vegas and
0:29:50 he’s got these like stores and you go to the store to get your trt and they have like lazy boy leather
0:29:55 sofas and like monday night football on and it’s like it was like the lamest like almost untrusty word
0:30:00 thing and so hone is actually a good example of uh they do they also do female stuff too i don’t know
0:30:05 know what type of drugs women take but they sell women drugs as well um and they’ve done a much
0:30:09 better job it’s not like spanish where there’s like the male and female yeah i don’t know pronunciation
0:30:18 of the verb yeah like you know what are you talking about women yeah i don’t know whatever you guys
0:30:22 take uh whatever you’re into i guess there’s a little bit of everything for everyone this is the only
0:30:28 podcast where you’re gonna get ai trt h a triple h reference from wrestling i mean the range is
0:30:35 incredible um dude i looked at this peptide business recently because same thing i’m like okay clearly
0:30:39 there’s demand right but the you know how do you do this legally and what’s the good way to do this
0:30:44 and um i can’t say who was doing this but on the pitch i was like so like how do you plan to
0:30:50 be like legit with this whole thing because it’s unclear what the what the legality is going to be
0:30:57 of this and he basically pulls up a picture of like it’s like the co-founder with like trump and
0:31:01 kennedy it was like he’s like yeah we’re pretty sure we’re going to be able to get some things
0:31:07 through that i was like oh wow okay that’s like probably one of the best slides i’ve ever seen in
0:31:11 a deck yeah this is incredible he pulls out a card from his wall he goes i have an answer right here
0:31:15 you’re like sir that’s a get out of jail free card from the game monopoly that doesn’t work
0:31:22 and so i was like i think actually yeah being we’re really close with bobby kennedy would be
0:31:27 like a perfectly reasonable part of your business plan right now so so is that really what he said
0:31:32 literally yeah they were like hey we they’re pro this it’s gonna pass and we’re like you know we’re
0:31:35 gonna do everything the right one thing they pointed out rightfully so is that everybody who’s in this
0:31:40 space right now is like the kind of like you know like the early kind of crypto community
0:31:43 like kind of mid-stage crypto community where everyone’s just trying to get a quick buck
0:31:48 and they’re gonna go like foul and like you could just be coinbase right and you could just be like
0:31:53 hey we’re just gonna do things the right way and we trust that over time this will become more and
0:31:57 more uh you know mainstream but we’re just gonna do things the right way from the beginning and like
0:32:02 what coinbase did where like you know all the other crypto you know exchanges sort of fell off
0:32:09 is i think a valid strategy in this case they’re like say it with me crony capitalism
0:32:16 oh dude this is this is a good topic because there’s so much of it and actually like i have never
0:32:24 in the past i’d never seen anybody pitch like a core part of their pitch as being i’m close to
0:32:29 the administration i’ve heard so many pitches about that now which which is kind of sad honestly
0:32:37 but right like slide 13 we know a guy yeah exactly what why is this in your deck totally
0:32:44 actually like i’ve been searching and chat gbt will not answer me a bunch of questions i have
0:32:48 because it says peptides are not medically cleared like we can’t answer this question so like
0:32:55 one of my main sources of information is gone right um by the way again a little can we do a little
0:33:00 politics uh tangent real quick earmuffs if this bothers you but sam i just thought you’d find this
0:33:05 this entertaining did you see the trump thing about um do you know who cz is do you know who cz is from
0:33:11 binance by the binance guy didn’t he like pardon him but trump definitely doesn’t know who that guy is
0:33:16 so he pardoned him and then he gets interviewed so the guy was in jail i think for four months or something
0:33:23 like that and this guy owned like the biggest asian uh crypto exchange and was like in whatever he
0:33:28 he was in in in hot water for money laundering and wire fraud like a bunch of stuff where it’s like
0:33:32 you know bad people are sort of using your exchange to to to do money laundering or something
0:33:38 and they they asked him they were like but you pardoned this guy and then he bought like two billion
0:33:44 dollars of your son’s cryptocurrency like don’t you see how that seems bad like why did you pardon him
0:33:48 he’s like here’s here’s the thing you want to know what you want to know i don’t know who he is
0:33:55 and i was like wow the audacity it was just the audacity of saying i don’t even know who he is
0:34:00 don’t know anything about the guy and he pardoned him i just thought that was one of the most crazy
0:34:07 things i’ve ever totally it’s like this man is this man has no fear he’s not afraid of anything he
0:34:12 is he does not fear anything if he’s gonna say that uh the what was the guy from nicola uh
0:34:18 trevor milton he pardoned that guy too that what the hell man and then they looked into it they’re
0:34:24 like oh that guy donated yeah it’s a get out of jail not for free card yeah get out of jail at this
0:34:30 fixed price yeah that was insane the price is actually very low it was like a couple million dollars
0:34:36 uh and did he really say that word for word he was like i don’t know where it’s like
0:34:42 you’re not you’re not ugly you’re just poor it’s like you’re not it’s like you’re not um
0:34:46 you’re not a criminal you’re just poor you know what i mean it’s like you can get out for if you
0:34:50 got access to a couple million well there’s that um there’s that joke i forget who where it originally
0:34:55 came from they’re like look if you own the bank like 50 grand that’s a big deal that’s a it’s really
0:35:00 bad for you um but if you own the bank if you owe the bank 500 million dollars that’s really bad
0:35:06 for the bank yeah that’s the bank’s problem yeah the other one that was crazy was that george
0:35:12 santos that i just thought it was so funny like this is like a congressperson who like
0:35:16 lied about everything like he would have a different college that he went from each time
0:35:21 you talked to him he claimed the guy said he was jewish he said he was jewish and then he was like
0:35:27 oh i meant jew ish kind of jewish i’ll hear where i live there was like a new york congressman or
0:35:30 something like that like kind of a or the local site i don’t even remember what it was not that
0:35:36 important but he was like he was he was a gay brazilian guy i think he’s brazilian and yeah
0:35:43 he had the audacity to tell people that he was jewish and they’re like george santos i don’t think
0:35:48 you’re jewish he goes oh i didn’t say i was jewish i said i was jewish like i’m like hanging out with
0:35:55 like jewish people honestly it’s an old timer it’s an old timer and then like he had so much audacity
0:36:02 like he claimed that his mom died in 9 11 but like there are very good records of who died in 9 11
0:36:07 and he he like lived in brazil at the time there was no chance that that was possible he just
0:36:13 anyway it pretty pretty incredible all right earmuffs can come off yeah politics uh all right so
0:36:18 what else you got oh the circus the surrogacy thing or the ems thing those are all okay okay
0:36:23 let’s do the surrogacy one okay let’s do the surrogacy one so okay so personal note my wife and i
0:36:29 we’re like old i’m i’m i’m 43 my wife’s 40 and my wife has a genetic condition that we need to screen
0:36:35 against and um being pregnant can trigger this condition that she has so our doctors have said
0:36:41 if you can avoid pregnancy you should do so and we were like okay we can afford it let’s do it so we
0:36:48 started going down the surrogacy path and for those of you who don’t know surrogacy is when uh another
0:36:56 mother another person carries your child and so you you transfer your embryo to that person and then
0:37:04 they carry your child and it’s growing uh very substantially so like this wasn’t really a thing not
0:37:09 that long ago and then actually new york only legalized it five years ago so it’s still growing
0:37:15 very rapidly it’s obviously extremely common in the gay community because that’s the only way they can have
0:37:22 kids uh you know their own their own children and it’s it’s actually a very complicated thing how it
0:37:29 works there are a bunch of surrogacy agencies out there and the surrogacy agencies they have a a number
0:37:38 of women that they work with carriers and and then they try to match you but the way it works is they can
0:37:45 only introduce you to to people that are in their platform so imagine if it was like and it’s it’s a
0:37:49 matching thing like there are a bunch of things that we care about there’s a bunch of things that she cares
0:37:54 about we ultimately found a great match and she’s she’s wonderful we love her and how much is it and how
0:38:05 much does the woman get yeah so it costs roughly 150 to 200 000 okay and that goes to her plus the agency
0:38:11 takes a cut is that how it works agency takes a cut she gets a certain amount so i think in our case
0:38:18 she gets 75 000 roughly um something in that ballpark there are a bunch of there are a bunch of things
0:38:24 that you know there’s a base fee and then a monthly fee and travel and time off work and all sorts of
0:38:28 child care all sorts of stuff that’s embedded in that and then there are a bunch of there’s like legal fees
0:38:34 and then of course there are medical fees for like actually doing the transfer and her health care and
0:38:39 her insurance that we pay and do you get to hang out with her or is it like do you see her on a monthly
0:38:45 like do check-ins or yeah so we we hung out with her like so we’re in san francisco she’s in las vegas
0:38:53 area we’ve hung out with her she’s she’s come to her house we like her we text with her um you know
0:38:59 when the transfer happened we sent her stuff like we you know we’ve we know what her family life is
0:39:05 like all sorts of stuff the thing i didn’t realize going into this is there are a bunch of things that
0:39:12 you might care about or that somebody might care about that are important in making this match so like
0:39:18 i thought like i didn’t really know what i would care about but we’ve talked to people who care
0:39:24 about like what do they eat are they eating only organic i met a hindu person who said their surrogate
0:39:31 can’t eat beef during the time of pregnancy people obviously care about um would they abort if medically
0:39:37 important are they okay carrying twins would they have a c-section and then there are all sorts of
0:39:41 other stuff like do you want to have a relationship with this person like we really like our surrogate
0:39:46 like we we we check in with her all the time and she texts us back but anyway there are all these
0:39:52 things that you want to match on but the way it works is like each agency only has a few folks that
0:40:01 you can talk to and and make that match and it would make a lot more sense if you had a like a dating app
0:40:05 like e-harmony here are the things i care about here are the things they care about so it makes sense for
0:40:12 it to be a larger thing imagine if you were buying a home and your real estate agent could only show
0:40:18 you homes that they had listed that’s kind of what it is today i think there’s an opportunity in making
0:40:25 this much more common i think people don’t realize how many medical challenges people have and that being
0:40:30 the reason they’re not able to carry and not not able to have kids i think if people knew that some of the
0:40:35 the stigma about this would go away and you’d have more people who want to be surrogates want to be carriers
0:40:42 so i think there’s an opportunity to create a company that does this for people and and is a much broader
0:40:49 agency than what’s out there today and sort of does this matching process brings people on um sort of
0:40:54 recruits carriers that’s really the the challenge right now is there are not enough carriers so i think
0:41:02 you have to create more carriers and to do that you sort of market you offer them a higher portion of the
0:41:07 payment so like i think by automating some of this stuff instead of it being a manual process where
0:41:13 like our agency you know the ladies going like word of mouth to find new carriers i think you can
0:41:18 automate a lot of that process and um and create an awesome business but i don’t think there’s gonna
0:41:24 be a billion dollar company like i think there are maybe five to ten thousand births in united states
0:41:31 every year uh from surrogacy and i think that’ll probably expand but i don’t think you can build a
0:41:35 billion dollar company here i think you can build i think you can do something great for the world
0:41:42 and you know run a company as well how do they recruit these women now that’s such a strange way
0:41:47 to recruit someone like it’s a great question i don’t know um but i think what they do is there
0:41:54 are all these communities credit facebook etc where people are posting and um you go there and people
0:42:00 and a lot of the agencies are there just recruiting can i go full full crazy here yeah surrogacy mlm
0:42:06 yeah i think mlm has solved the marketing challenge of how do you recruit other women to go like kind
0:42:13 of do this thing for money and this is just the like premium why sell makeup and candles when you could
0:42:19 have a downline generating you know a hundred thousand dollars a pop right like that’s a it’s a premium mlm
0:42:26 man i feel it’s so crazy i’ve got so many friends doing this when i was a little kid like or in my
0:42:30 earlier 20s like the only thing i knew about surrogacy was that amy puller movie where she you know she’s
0:42:36 like the surrogate she’s the surrogate for tina fey and she like eats big macs and it’s like yeah can
0:42:41 we change her to be healthy and like that was like that was the the just the movie but i didn’t know
0:42:47 anything about this and now i think i probably know five or six or seven friends that are have done it this
0:42:51 way it’s a pretty wild experience it’s also like science is amazing it’s one of these things where
0:42:54 i learned about this and i’m like this is just absolutely insane i can’t it’s incredible this
0:42:59 exists so shiel if you said there’s ten thousand surrogate births a year roughly you think that’s
0:43:03 ballpark right yeah it’s growing fast i think it’s growing like ten percent a year but let’s just say
0:43:10 ten thousand so if it was a hundred thousand average spend per surrogate surrogacy that’s a billion
0:43:17 dollars a year of sort of revenue generated across all the different um agencies today but yeah but
0:43:23 note that most of that goes to the surrogate so right you know what if you you’re a venture investor
0:43:32 right like how do you describe to somebody who’s not a vc the appeal of the sort of niche weird
0:43:38 marketplace that behavior that seems a little fringe today but oh my god wait people spend
0:43:44 how much money watching people break open pokemon card decks and whatnot is a 12 billion dollar company
0:43:49 now watching people open pokemon card packs live on the internet what do you mean right there’s like
0:43:53 there’s an appeal to this how do you describe that that kind of phenomenon and what and where the
0:44:00 and the upside of the of the sort of the fringe yeah so i think whatnot’s a great great one because it
0:44:05 started out as a collectible marketplace for funko pop toys and if you told me that a collectible
0:44:10 marketplace for funko pop toys would five years later be worth i think it’s like 12 billion dollars
0:44:17 or something i would say you’re crazy but you start somewhere and like you dominate that niche i think in
0:44:24 this case i don’t think it’s a venture opportunity and i also think venture capital incentivizes growth
0:44:29 and that might incentivize the wrong thing in this in this space so i probably wouldn’t want
0:44:33 it to be a venture opportunity but i think it is a good opportunity for somebody to build a business
0:44:40 so me and tyler the ceo of beehive came up with a little challenge for you it’s the newsletter
0:44:44 challenge now if you know me you know that i’m a big fan of newsletters i got my own newsletter i also
0:44:48 had a business that was a newsletter business that was amazing i wrote this newsletter about crypto
0:44:52 we grew it to quarter million subscribers and we ended up selling it after a year for millions of
0:44:56 dollars and i want you to be able to do the same thing in your business so we’re doing a challenge
0:45:01 10 grand is on the line plus me and tyler will actually be in your corner as growth advisors you just
0:45:06 need to go to beehive.com mfm and you either start a new newsletter or you move your current
0:45:10 newsletter over there and five finalists will get picked to pitch me and tyler sort of like shark
0:45:17 tank and the winner gets 10 grand so go to beehive.com mfm that’s beehive.com mfm to enter the challenge
0:45:22 today can i ask you about one more thing you have here because this is on the long list of things i
0:45:26 thought were so stupid when i first heard about this and people seem to love it and it’s you know what do i
0:45:33 know sean have you heard of ems is that uh like an ambulance is that is that what ems is that’s
0:45:39 another ems electronic muscle stimulation okay tell me about it is this like the thing where you get
0:45:48 six-pack abs by putting the electrode on your thing and you watch tv yes so okay here here’s the thing
0:45:55 so you got to try it first of all but uh my one of my best friends in the world dude i’d rather take
0:46:04 drugs yeah okay fair so so one of my best friends in the world completely and utterly jacked and he was
0:46:13 not five years ago and he does not really work out he does ems so what it is is he has this little
0:46:20 machine that he bought for 35 on amazon look for tens tens and ems oh we have one of those that’s for
0:46:26 like during contractions my wife used the tens machine yeah so he puts those all over his body
0:46:35 and he like jacks it up i hate the feeling of it so i don’t do it but i have seen it work for him so
0:46:42 well that this is something and so recently i was in new york a couple weeks ago and i went to a workout
0:46:49 facility where they have it set up like on a thing that you wear and part of the problem is it needs direct
0:46:56 skin contact so it’s annoying to put on and off if it was easier to put on and off i would be doing this
0:47:02 thing but i went to a facility where they had this thing and they like you put a shirt on that has these
0:47:09 electrodes on it and they spray water on it so it makes it touches your skin basically and it’s an
0:47:15 amazing workout like it was one of my favorite workouts ever and it was 15 minutes i know it sounds
0:47:21 like total bullshit wait so you do with this one you do work out while it’s happening you do a little
0:47:27 bit of a workout but it’s it’s working you out a lot more because of the stimulation in your body
0:47:32 wait wait so let’s go to the case study of your friend your friend five years ago not jack tell me
0:47:38 his name i’m gonna go to his name is amrit dear he’s gonna love this okay so sam pull up a picture
0:47:42 are you get a picture let’s get a screenshot yeah let’s get we got a shirtless pic yeah we need a
0:47:48 shirtless picture this guy i can send you guys a pic so he’s jacked now and you’re saying that the
0:47:53 in between there wasn’t like a crossfit phase and then this it was really just this over a period of
0:48:00 time plus diet i assume not much changes died he’s diabetic so he’s kind of limited in what he can eat
0:48:08 he’s he hasn’t changed his diet but he attributes it all to this so okay so where’s the opportunity i
0:48:14 think so this gym thing that i did in new york it was amazing and i looked for one here in san
0:48:20 francisco i i couldn’t find i couldn’t find one in a cursory search but i think you basically build a
0:48:26 berries of bms where like you have a workout routine and it’s really fun and there’s a class and people
0:48:31 put on this thing and they’re used to it and and they get jacked and people see them getting jacked and
0:48:37 i think the way you do it is like you start with somebody like me who’s like not in great shape a little
0:48:44 and then i go through this and like you show the evolution and uh and then people are into it and
0:48:49 people like i gotta try this yeah this has the the viral factor of being weird right like of people
0:48:54 hating on it right like yeah if i posted this and i was like this is all you need you’re gonna get all
0:48:59 the comments about like dude just do it blah blah you know like and so it’s gonna go viral because
0:49:05 it’s gonna be hated and loved at the same time which is what you need yeah so the problem with the 35
0:49:11 product so he bought it for me and i the problem is you have to like do these sticky things you have
0:49:19 to put on your body and it just like takes time what he does is his primary workout is he flies a lot
0:49:24 for work and when he’s on the plane he’s doing it the whole time and that’s his primary workout
0:49:31 because you put this through the x-ray machine and like what the hell are you it’s a little thing it’s
0:49:37 like the size of a phone it’s nothing oh but so this thing you linked this catalyst thing this is
0:49:43 the full body suit you go there and you exercise or what is this yeah that’s that’s the full body suit
0:49:49 that’s basically this but already in a suit form all right i think i may have to try this sam what do you
0:49:54 think as a as an actual fit person what do you think of this so you might not be the market actually
0:50:00 i love shortcuts though like you know we like if i think we had someone in the positive like
0:50:04 why don’t get why people hate on get rich quick schemes getting rich quick is the best way to get
0:50:11 rich so like if i can get like more fit without doing anything i’m on board is there actually data
0:50:16 that backs us up i think it’s pretty lame but if i can did you not hear the story about his friend
0:50:26 yeah no it’s a good data so i think there is data on catalyst um people use it i think the question is
0:50:33 whether these 35 machines work and i only have my one friend as a data point and the funny thing is like
0:50:40 we’ve all seen it work for him and yet none of us others in the friend group have done it
0:50:47 and the reason for that is it’s annoying like to put these things on and it’s painful and he’s willing
0:50:53 to like every plane ride he’s willing to just do it the whole plane ride and i’m not but when i did
0:50:57 this workout he took me to the workout class in new york two weeks ago and when i went to that workout
0:51:02 class i was like this is actually really fun and i know i’m getting a great workout like you feel the
0:51:07 next couple days it was like the good kind of hurt after a great workout so i was like i know this is
0:51:13 working but how come i haven’t heard more about this so i think there’s opportunity in building a
0:51:19 product and this like berry style workout where like you teach people how to do it dude this looks
0:51:24 pretty sick the vests like look like uh like like armor like body armor yeah you look like a navy seal
0:51:28 yeah except for i don’t know what this tank is here that that’s a little bit suspicious i don’t
0:51:34 don’t really fully understand what all the pieces are but dude if people are buying six thousand
0:51:40 dollar six thousand dollar cold plunges at their home and you know five to ten thousand dollars saunas
0:51:45 at their home and red light therapy i like my brother-in-law’s got a got a red light therapy bed
0:51:50 in his house and his kids are doing it because it’s like good for their sports whatever recovery
0:51:55 whatever this is like there’s really no end to the kind of wellness you know rabbit hole right and
0:51:59 there’s there’s always people who are going to look for the next edge it’s not too dissimilar to
0:52:05 a reformers machine in a pilates class right like absolutely it’s a tool that gets you more leverage
0:52:10 on you know your your hour of exercise although this makes me want to make fun of it it also makes
0:52:15 me want to secretly do it these guys i actually was looking up these guys i think they emailed me this
0:52:19 catalyst guys asked me if i wanted to test this out and i don’t know if i replied but if they’re
0:52:25 listening to be an influencer was this during the sam fitness influencer era it could have been that was a
0:52:30 great era i think it was literally dozens of people does six weeks count as an era though
0:52:38 well you know it’s a season it that that was the transition to the dad dad influencer pretty quickly
0:52:43 and uh the content shifted once i became a once i had a kid i wanted to quit posting shirtless photos
0:52:48 online but just so you know it’s still there it doesn’t go away it’s still there and so catalyst
0:52:53 i’ll totally try this thing yeah this looks cool i like to make fun of these things but uh suit me up
0:52:57 baby there’s an announcement on their site of like hey i know a lot of you had had a very very bad
0:53:01 experience but there’s a new owner and we’re gonna you know do it right this time so you know maybe it’s
0:53:07 been a little bumpy road yeah i’m i’m in a bunch of like these longevity groups in san francisco and
0:53:13 whatsapp and people are people were like trying to buy the company can you it can let me wait that’s
0:53:18 actually okay you just gave me a beautiful opening uh you’re in sf you’re kind of running around like
0:53:23 a bunch of like rich people weirdos successful people like this really cool combination of people
0:53:29 what are the kids into like uh like this longevity stuff what else is interesting uh to them what like
0:53:34 you know i don’t live in san francisco anymore sean lives a little bit outside of sf now before when
0:53:37 we were there it was the best place to see what’s gonna happen in a handful of years because there’s
0:53:42 all these weirdos doing cool stuff like sharing their couch on a on a website and now airbnb’s a
0:53:46 thing uh or sharing their car what what are some other interesting stuff that the the oddballs are
0:53:53 into yeah i think there’s so i think we talked about a lot of them peptides nobody’s drinking um you
0:53:58 know i think this brian johnson has done wonders for a lot of folks uh in just changing how they think
0:54:04 about life not necessarily all good like i don’t think drinking is absolutely terrible but i i think
0:54:10 probably people should drink less than they do one interesting one uh that i did not like a new
0:54:19 business like as as crazy as airbnb and uber were i think prediction marketplaces are a good one it’s
0:54:24 obviously not just the san francisco thing but it’s the kind of business that like i probably would not
0:54:28 have funded when these companies got funded i would say like this is never gonna work it’s gonna be
0:54:33 highly illegal but the fact that you can what’s the difference between a prediction market and so
0:54:37 prediction market does that just mean like guessing who’s gonna win president or who’s gonna win the
0:54:44 mayor yeah so so one of my pushbacks was initially was it’s only going to be used for elections because
0:54:50 you know that’s obviously something that everybody is thinking about and and wants to wants to bet on
0:54:55 but actually they use it for so many other things too like their their political outcomes all the times
0:55:00 people are using it it’s basically like a proxy for sports betting you can do all sorts of secondary
0:55:07 derivative products on top of equity investing there are markets for everything i think there are a lot of
0:55:14 questions in my mind about why it’s legal and like can you influence the outcome of something that you’re
0:55:21 you’re betting on like you know is if there’s a marketplace on whether how many companies btv would
0:55:26 invest in the next year i’d be you know i’d be betting on that while while participating as well
0:55:30 but i think there’s no question that there’s a huge opportunity in this space
0:55:33 did you see the uh coinbase earnings call thing yeah that was
0:55:39 fucking hilarious what happened do you see this so so there’s a there was a prediction market
0:55:45 on polymarket for um the coinbase earnings calls like oh the q3 earnings call will brought will brian
0:55:50 armstrong say any of these words or how many times he’ll say these words oh my gosh and and then at
0:55:56 the very end of the call how much volume i think it was probably you know it was low it was single
0:56:01 digit thousands it was like a very small thing but his team passed him a note and he goes oh before we
0:56:07 hang up here i just would like to say web3 crypto blockchain bitcoin ethereum thank you very much
0:56:10 and he just basically he’s like uh you know just for all the prediction markets out there you know
0:56:14 here we go and he just hit all the words he just said seven words and then laughed and then basically
0:56:21 like they hung up the call and i thought that was so funny but of course it’s not that funny when
0:56:26 like it’s real there’s all these like sports things going on right now where in the ufc like in the ufc
0:56:31 if you’re like a nobody ufc guy you get like 25 grand for fighting and they’re like
0:56:35 flagged a bunch of they flagged a bunch of fights where they’re like this is very suspicious because
0:56:40 there was like you know 80 grand on the line for a fight that the guy would only earn 25 000 and
0:56:45 they’re being investigated so yeah there’s gonna be a lot of downsides but so like the average tech
0:56:49 nerd like when i was in san francisco it was like a joke like it’s like the giants play here where are
0:56:54 the giants like no one knew about like you know like it like wasn’t like particularly popular i know sean
0:56:59 was into basketball but like basketball or any sport wasn’t particularly like you know um that
0:57:05 popular are the young tech guys caring about gambling for sports or is it all other stuff
0:57:10 it’s a lot of other stuff i think sports is interesting and i think will be one of the key
0:57:17 markets in the prediction space but i think there are all sorts of other things like like gambling on or
0:57:24 you know predicting equity outcomes uh are interesting too i i i look through those things
0:57:30 all the time i’m just curious and it’s it’s also uncanny how right they are and how ahead of the curve
0:57:34 they are in some of these things can i ask you about one more thing um yeah you made a very
0:57:39 interesting statement we said what are three strong opinions that you have for life and your number one
0:57:48 opinion is i i think books are a waste of time for me i think books are a waste of time so
0:57:57 i haven’t this is i haven’t read a book in like 15 years and i think it’s very very contrarian opinion
0:58:02 but i think like i have so many friends that are authors that i talked to that are just like
0:58:09 trying to get the words out but if you like listen to a podcast it’s like one podcast by that
0:58:18 author is at least 80 of the value of the book and so is it worth spending another five hours
0:58:24 reading to get the additional 20 in my mind no so that’s my that’s my provocative statement it is the
0:58:29 first thing i do when there’s a book i’m interested in i go to youtube and i just look for a talk by the
0:58:34 author and if they’re not interesting in the first 15 minutes of that youtube video the book is definitely
0:58:38 not going to be interesting the book will probably have more you know it’s not going to be fully
0:58:41 sufficient but if you can’t do if you can’t give a good talk you probably don’t have a good book
0:58:47 let me give a different opinion that’s related so i read a lot like in terms of quantity
0:58:53 and i was rereading a book that i read when i was younger i think it was like robert cialdini’s
0:58:59 influence you know it’s all about persuasion and i was like i’ve read all these other books on business
0:59:04 and whatever i should have just reread this same book every six or three months and not read any other
0:59:09 book on this topic and i would have been significantly further ahead and so my opinion
0:59:12 that i’m telling young people when it comes to reading i’m like pick like the two or three like
0:59:18 classics or the greats of it and master it know it word for word and master it and don’t read uh
0:59:22 a lot just read the same thing over and over and over again if you want to read for fun read for fun
0:59:28 but just do the same thing over and over again for your educational books what were the other uh
0:59:33 three you said i think i i think i had two the other one was uh just reach out to the owner so this is
0:59:41 lately a few things have happened like i’m booking um it’s my wife’s 40th birthday and we’re we booked a
0:59:49 trip for like 40 of her friends and i was having some trouble with the the cruise it’s it’s a virgin
0:59:55 voyages and i was having some trouble so i just reached out to the ceo i just found the ceo’s
1:00:02 email and i reached out to him and i was like hey i you know if i were you i’d want to know troubles
1:00:07 like you’re a smart guy you want to build a great brand i’ve had experience with you with your brand that
1:00:12 was not great let me tell you about it and um he responded so favorably he was like thank
1:00:18 you so much for telling me here’s what i’m doing about it and it just made me realize that i should
1:00:22 be doing that more often so actually we did that recently with our fertility clinic same thing like
1:00:28 had a bad experience i reached out to the the like the guy who founded the clinic and you know obviously
1:00:34 you shouldn’t do it for everything but in some cases these people want you to have a great experience
1:00:41 with their brand and they they don’t often know until things get like until you write a bad review
1:00:46 they don’t know so it’s just important to let them know earlier on it doesn’t have to be the owner but
1:00:53 in my case it was what did and did you get a discount um i didn’t get a discount but i got like really
1:00:59 uh like white glove service where they’re like everything i want they respond immediately and i’m not
1:01:04 trying to be a dick about it and like get something that i don’t deserve but it it worked out quite
1:01:09 well right but i wouldn’t say no to you making it right either yeah exactly if you want to give me
1:01:17 a discount i’ll i’ll take it uh seal you’re great man thanks for coming on uh as always so always super
1:01:22 fun having you on super fun to chat with you guys this is great i feel like i can rule the world i
1:01:29 know i could be what i want to i put my all in it like no days off on the road let’s travel never
1:01:34 looking back hey let’s take a quick break i want to tell you about a podcast that you could check out
1:01:40 it is called the science of scaling by mark roberge he was the founding cero of hubspot and he’s a guest
1:01:44 lecturer at harvard business school the guy’s smart and he sits down every week with different sales
1:01:49 leaders from cool companies like clavio and vanta and open ai and he’s asking about their
1:01:54 strategies their tactics and how they’re growing their companies as you know head of sales or chief
1:01:58 revenue officer if you’re looking to scale a company up if you’re a cro or head of sales just looking to
1:02:02 level up in your career i think a podcast like this could be great for you listen to the science of
1:02:04 scaling wherever you get your podcasts
Want to start a $1M side hustle? Get 100+ ideas here: https://clickhubspot.com/gtb
Episode 769: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Sheel Mohnot ( https://x.com/pitdesi ) about $10M business ideas you could be early on.
—
Show Notes:
(0:00) Intro
(3:42) 50-year mortgage
(11:22) #1 – AI Yard Vision
(15:02) #2 – AI Pool Vision
(24:05) #4 – Peptides
(35:43) #5 – eHarmony for Surrogacy
(44:13) #6 – EMS – not the one you’re thinking
(55:53) #7 – Prediction Marketplaces
(56:30) Books are a waste of time
(58:13) Message the owner
—
Links:
• BTV – https://www.btv.vc/
• DeepLawn – https://deeplawn.com/
• Roofer – https://roofer.com/
• Hone – https://honehealth.com/
• Katalyst – https://katalyst.com/
—
Check Out Shaan’s Stuff:
• Shaan’s weekly email – https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury – Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
—
Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth
• Sam’s List – http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

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