3 Simple Businesses That Make Millions

0:00:03 I want to show you the perfect landing page, the best landing page I have ever seen,
0:00:10 the greatest marketing landing page of all time. I want you to go to www.suckmyguttersclean.com.
0:00:26 Sam, today I have three businesses that I would say are so simple, you’re kind of going to be mad
0:00:31 at yourself, you didn’t think of them. You’re going to be upset. You’re like, just that’s it?
0:00:38 And it’s like, yes, that’s it. These are all blue collar. In fact, I’m bringing back some of our old
0:00:42 favorite segments, the blue collar side hustle of the week. I want to show you the perfect landing
0:00:47 page, the perfect landing page, the best landing page I have ever seen, the greatest marketing
0:00:53 landing page of all time. I want you to go to www.suckmyguttersclean.com.
0:01:01 We suck gutters clean. 1,569 reviews averaging 4.9 stars. Suck my gutters.
0:01:04 This is just ridiculous. Okay.
0:01:09 By the way, I’m not joking. This is actually the best landing page I’ve ever seen. So a guy was
0:01:15 driving, shout out to Cody on Twitter. Cody DMs me, he goes, hey, I saw this truck driving by
0:01:20 and it was like, there was a great truck and they had this domain. I went there and I’m blown away
0:01:23 by this landing page. So I just kind of want to show you some of the things. So here’s some things
0:01:26 that this, this landing page gets right. I’m just going to take you on a tour, a deconstruction
0:01:32 of this landing page. So you land and it tells you exactly what they do. They suck gutters clean.
0:01:39 Then it provides the most important thing in any sales pitch, the proof. So they say 1500 reviews,
0:01:45 averaging 4.9 stars. Then they give you the call to action. So you can click to call. You can click
0:01:50 to email. Now you scroll down, you get Wednesday’s coupon, but it’s every single day. They change the
0:01:54 coupon. It’s linked to the day. And they basically say, Hey, this is Wednesday’s coupon. By the way,
0:01:59 it’s always $20 off, but they make it feel like this is a today only special. Then there’s, then
0:02:03 it just says gutter sucking pictures. Our guys are out there sucking gutters every day for us.
0:02:07 It’s normal to vacuum gutters, 10 feet, 20 feet, even 40 feet high. Here’s some pictures of us
0:02:13 sucking gutters as a bunch of pictures from the field. Then it says, here’s the two Wednesday coupons.
0:02:18 You just click them. And you know, the first one is if you call before 6 PM, the second one is if you
0:02:21 do it over the phone, you get a free quote. We’d love to suck your gutters clean. And then it basically
0:02:27 says, so far, it says it’s a painless process. It’s, we have bookings available within 24 hours.
0:02:32 It’s quick. It’s easy. We’ve done, we do this a lot over 6,000 times a year. Then it says,
0:02:35 so who will you talk to when you call? And it’s a photo of this guy. And it just says,
0:02:41 Robert answers 90% of our calls. He’s been with us for seven years. It’s awesome. He’ll give you
0:02:46 answers results of customer satisfaction. And then it basically talks about how experienced they are
0:02:50 and their promise, how it’s risk-free, it’s damage-free, it’s death-free, et cetera. It’s more
0:02:56 pictures from the field. There’s reviews. If you go to the about page, it just continues. Every single
0:03:00 part of this landing page is perfect. There’s a little video playing in the bottom left that says
0:03:04 meet the owner. And it’s kind of like a little TikTok video where you can see like, you know,
0:03:08 the service in action. It makes it feel real. If you want to get in touch with these guys,
0:03:11 they’re like, here’s a phone number. You can email us. You could also just text us. Well,
0:03:15 however you want to get your gutters sucked clean, we got you. And then it just continues on. There’s a,
0:03:19 there’s a section about price and it’s like, look, we’re not the lowest price. If you pick,
0:03:22 if you pick somebody who’s going to give you the lowest price, here’s what comes with that service.
0:03:26 Here’s a couple of those problems, but we will suck your gutters clean. If you don’t remember,
0:03:31 that’s what we do. And, uh, you know, here’s why you should choose us. And these guys,
0:03:34 I just calculated just some rough numbers on their, their website. They basically say they do
0:03:39 about 6,000 of these a year. They’re in North Carolina, they’re in Georgia. And, uh, if you
0:03:45 just do the math on kind of the average job, which is, let’s say 250, 300 bucks for a home in Georgia,
0:03:50 this would be like a million and a half, $2 million a year business. And it’s just this guy
0:03:53 who runs it. It’s kind of amazing.
0:03:58 the greatest. I think if you click the about page, they list their, their staff and they’re,
0:04:03 they say they’re like, uh, Matt F, a Georgia native, a loving husband, hardworking guy,
0:04:08 tall, great at basketball, looks a lot like Jim from the office.
0:04:12 Exactly. This guy’s like a copywriting whiz, like a marketing whiz. He just happens to be
0:04:17 doing gutter cleaning. You know, the guy Garrett, who’s the owner, shout out to Garrett for making
0:04:19 the best marketing website I’ve ever seen.
0:04:20 Did I call this? He’s from Utah.
0:04:25 He’s, he’s from Utah. Exactly. You knew it. Uh, then he’s like, I’m married to Georgia peach,
0:04:31 moved out there. I like warm weather, blah, blah, blah. Um, every single pixel on this page.
0:04:32 I love, just love.
0:04:35 Oh my gosh, this is awesome. How’d you find this?
0:04:39 Uh, Cody DM’d it to me on Twitter. He was like, Hey, check this website out. It’s great.
0:04:40 Who’s Cody?
0:04:42 Uh, some guy on Twitter that I don’t know.
0:04:50 This is what happens. This is how you get your ideas. Some guy like my next idea also came
0:04:53 from a random person DMing it to me.
0:04:53 Who?
0:04:57 All right. So Sean Hendricks, shout out to me. We know Sean from, uh, from hoop group,
0:05:01 uh, DM me this thing about this is the hillbilly of the week. We have our billy of the week,
0:05:05 which is about a billionaire doing world conquering things. And then there’s the hillbilly of the week
0:05:10 who just takes kind of the dumbest idea you can imagine and makes it successful. Sam,
0:05:14 you may have heard of this. I don’t know why. Have you ever heard of Billy Bob’s teeth?
0:05:17 Oh, of course. I know this, the fake teeth. Everyone knows this.
0:05:23 Basically this guy who has got, he’s got such a crazy backstory that it’s either
0:05:28 a lie and he’s playing a character like Borat or this guy genuinely had one of the craziest lives
0:05:33 you’ll ever hear. And, uh, I, I almost feel embarrassed to say what he said because I
0:05:38 think there’s like a greater than 50% chance he’s just making this up for effect. But, uh, you know,
0:05:46 according to him, he grew up like with no, not just no money, no like power, no electricity.
0:05:52 They, you know, they lived on a school bus with 30 sheep. They used to eat roadkill off the road.
0:05:57 That was their only meat. Like just crazy things. He lived in a cave at one point as an adult and
0:06:03 he brainstormed the idea for Billy Bob’s teeth when he was in a cave and was like, what’s a product?
0:06:08 I can say low price thing. I can sell it over the, in the mail that would, uh, you know, just be fun.
0:06:13 And then he came up with this idea and he sold 20 million sets of these teeth.
0:06:14 Wait, what?
0:06:15 Yeah.
0:06:17 Is this, what’s the guy’s name?
0:06:19 Billy Bob? I don’t know.
0:06:20 Jonah White.
0:06:24 Yeah. Jonah White. There’s like a Bloomberg feature on him. There’s a bunch of articles about
0:06:24 this guy.
0:06:26 Dude, this is so funny. I Googled, uh, the founder.
0:06:27 The redneck tycoon.
0:06:32 I Googled the founder and the first article came up from my hometown, a St. Louis magazine.
0:06:36 The story of how Jonah White made millions of dollars selling novelty fake teeth.
0:06:38 It says the story is as nearly as bizarre as the product.
0:06:41 Exactly. The story is crazy.
0:06:44 This article that I sent you, it’s a Q and A. And the first question.
0:06:49 So your mom’s Jewish and your dad was a native American named five bears. And they met in jail
0:06:53 after a political protest. Is that true? And his, it has lied. Isn’t that awesome?
0:06:59 Exactly. Every answer in that, in that interview, every single answer is more ridiculous than the
0:07:04 one before it. So again, either this is the most interesting man in the world or he’s lying
0:07:06 and like religion. I choose to believe here.
0:07:10 Uh, he looks great. All right. There’s a photo of him like giving the teeth to Miley Cyrus.
0:07:11 All right. That’s cool.
0:07:15 So I’m just going to read you a little bit about this product. So the very first thing that stood
0:07:18 out is he goes, you know, you know how great marketers reframe what they’re doing. Like they
0:07:25 can be doing something that seems totally silly and meaningless, but they find like a deeper meaning
0:07:31 in the thing. He did that with his teeth. They’re like, so you just sell these like fake plastic teeth
0:07:35 and you know, you make a bunch of money off this. Is that what you’re doing? He goes,
0:07:40 no, I’m giving people permission. He goes, my teeth are a permission slip. People want to be
0:07:43 silly. They want to be playful. They want to be fun. They don’t know how to do that. Just
0:07:47 normal day to day. But as soon as you pop in the teeth, you kind of have to be silly. You kind
0:07:50 of have to be playful. You kind of have to be fun. I give you permission to be that version
0:07:55 of yourself. And I was like, honestly, I can’t deny the logic. The logic’s there.
0:08:00 And suddenly this like stupid gag gift, this cheap plastic stuff from China that he’s like, you know,
0:08:07 marking up and selling suddenly is like about making the world a better place. And I totally buy it. I’m,
0:08:08 I’m with you. I’m with you, Billy Bob.
0:08:15 When I hear stories like that, I almost always buy into them. Like they always work.
0:08:18 They always work on me. Yeah, for sure.
0:08:23 Yeah. I think that’s, you know, we had, um, Jesse Cole from Savannah Bananas on the pod the other day
0:08:29 and his whole life is that story. And I left that podcast thinking I’m going to quit doing what I’m
0:08:30 doing and intern for you.
0:08:38 Yeah. He, he was that reality distortion field. Like he makes you think there’s nothing more
0:08:41 important than doing what he’s doing right now than playing banana ball out on the field. You
0:08:46 know what I mean? Or popping in ugly teeth, not even, not even good looking teeth. Right. That’s
0:08:51 like the irony of this whole thing is like the logic would tell you it’s about making people look
0:08:54 better. And then if you just, well, what’s the opposite? What if I made them look absolutely
0:08:58 ridiculous? What if I made them look silly? And it turns out there’s obviously a market for the
0:09:00 opposite. That’s great.
0:09:05 All right. So a lot of people watch it, listen to the show because they want to hear us just tell
0:09:10 them exactly what to do when it comes to starting or growing a business. And really a lot of people
0:09:13 who are listening, they have a full-time job and they want to start something on the side,
0:09:17 a side hustle. Now, a lot of people message Sean and I, and they say, all right, I want to start
0:09:21 something on the side. Is this a good idea? Is that a good idea? And again, what they’re really
0:09:27 just saying is just give me the ideas. Well, my friends, you’re in luck. So my old company,
0:09:33 the hustle, they put together a hundred different side hustle ideas and they have appropriately called
0:09:38 it the side hustle idea database. It’s a list of a hundred pretty good ideas. Frankly, I went through
0:09:42 them. They’re awesome. And it gives you how to start them, how to grow them, things like that. It gives
0:09:48 you a little bit of inspiration. So check it out. It’s called the side hustle idea database. It’s in
0:09:51 the description below. You’ll see the link, click it, check it out. Let me know in the comments,
0:09:58 what you think. Okay. My third one, check out this guy on Twitter. So Ben told me about this guy. Ben
0:10:05 went to an event last year called capital camp and he goes, I met this guy named Cole and Cole is doing
0:10:10 a roofing company. He’s a franchise, like a roofing company, but he’s doing something interesting. So I
0:10:14 guess when he met him, he was like, you know what? I’m going to go all in on video content. And he kind
0:10:20 of is trying to do the Mr. Beast for roofing. And so if you look at his like YouTube channel,
0:10:30 he just posted a video that has 400,000 views on it. And that video is basically of this guy who lost,
0:10:35 you know, his roof got damaged and he couldn’t afford a new roof. And so these guys go and they
0:10:40 gave him a free roof. And so the video is just telling this like feel good story of surprising a
0:10:44 guy with a free roof. And he’s like, no, no, get down there. I don’t have money to pay for this.
0:10:48 I can’t pay for this. And they’re like, it’s on us, man. Don’t worry. Your neighbor said great
0:10:52 things about you. Like, we just wanted to do this for you. So he stole a page, you know,
0:10:57 two things you would never really like think together, right? Like this kind of Mr. Beast
0:11:03 style content with local house roofing. And he put the two together and it’s kind of interesting,
0:11:09 right? And he’s basically like, I’m going to make content that will grow, you know, top of
0:11:13 funnel awareness of my brand. Again, like sort of a very like blue collar marketing hustle
0:11:17 here. And at first I thought it was a little crazy because I was like, man, going viral on
0:11:23 the internet is so hard and you’re only local. So like, is this really the best use of time
0:11:26 and energy? And then Ben goes, I think he’s just doing it to make it more fun and interesting
0:11:31 for himself. And I go, oh, okay, this totally makes sense. Like, how do you get yourself excited
0:11:36 about what you’re doing? And sometimes like, again, doing the irrational can be the most rational
0:11:41 thing you do. And in this case, he’s actually pulling it off where he’s generating a lot of
0:11:46 interest around one format. This mom was struggling to buy groceries. So we gave her a free roof,
0:11:51 free roof. She paid for the roof, but then we surprised her and made it free. He had no idea,
0:11:55 but we gave him a free roof and fixed his car, right? Just going to leave these kind of rundown
0:11:59 areas where people are struggling and then helping them out with the feel good video and using that
0:12:02 to grow his roofing business. And I thought that was kind of, kind of cool.
0:12:05 Is it working? Uh, like, is it growing his business?
0:12:10 I don’t know. I haven’t messaged him. Uh, but I, I mean, I imagine it is, I think it has to,
0:12:16 it has to, right? Like the irony is, I think most roofers actually like kind of have their hands full
0:12:22 with demand and actually the supply that that can be, uh, you know, it becomes quickly a supply
0:12:26 constrained business, not a demand constrained business. I think if he was building a national
0:12:31 brand, I would be all in on this. I’d be like, this is genius. And maybe he has a national roofing
0:12:35 brand. If he’s a local franchisee of somebody else’s brand, I think it’s a little more challenging.
0:12:40 And so I really hope that what he’s going to do, the bet, the bet that he could and should make is to
0:12:46 try to create a national brand. I think we had somebody on here talking about pinks cleaners and
0:12:54 like this kind of Renaissance of cool blue collar franchises. So like cool branding, cool merch,
0:12:58 it looks almost like a fashion brand. It’s like appealing to, you know, the sort of the Gen Z
0:13:04 millennial audience. And you basically use social media in a way that all the mom and pop, uh, or even
0:13:09 the old school national vendors just don’t know how to do. And you can create a really powerful
0:13:14 franchise brand. Uh, if he did that, I would be like, this is genius. I mean, that’s a, that’s a
0:13:16 multi a hundred million dollar play.
0:13:21 Okay. If I’m looking at this guy, he looks like he’s in his thirties. So he grew up with the internet.
0:13:26 It looks like, you know, he’s probably hip enough to sort of understand how YouTube works,
0:13:32 but that’s, there’s still a gap between like being a, uh, internet native and understanding
0:13:36 actually how things go viral. Do you think that he figured this out on him, uh, by himself? And what
0:13:38 type of team do you think he has?
0:13:42 You’re asking me questions? I do not know the answer to, but I could speculate. Uh, you know,
0:13:47 just if you look at his Twitter, it says just had our second long form video break a hundred thousand
0:13:52 views. And this was, this was, you know, a few days ago, right? This is November.
0:13:56 He has shorts. I looked it up. It looks like he’s been doing shorts for a while. And then he went
0:14:00 long. Like, I think the move is you start shorts and you like get momentum and then you go to long.
0:14:06 Cause you like with our podcasts, um, there’s been times where we’ll say something in minute 40 or 50 or
0:14:09 60 and people on the street will come up to me and they’ll like reference that. And I’m like,
0:14:14 I can’t believe you listened to that. Like as much as you have. And then if we had to like measure the
0:14:18 value that you and I can capture for our own companies versus the audience size, I have to
0:14:24 imagine that it’s the ratio is really good of listenership to value you can capture because you
0:14:30 spend so much time listening to us. Yeah. Yeah. If someone, and usually trust is equal to like time
0:14:35 spent listening, which is like quantity of content times length. Yeah. And you can’t fake it, right?
0:14:41 This podcast is not scripted. It’s, you know, this is actually us improvised talking unedited and
0:14:45 we’ve been doing it for years. And so at this point you either think we’re an idiot, you know,
0:14:50 you think we’re bad guys and we’re dumb. You think we’re smart. You think we’re somewhere in between.
0:14:55 You have a very, you, you have all the information you need to, to come to an opinion about us,
0:14:59 right? Uh, you know, outside of actually like meeting us and being our friend, like this is the
0:15:04 closest approximation you can get. And so I think trust builds really fast in a medium like
0:15:09 podcasting or especially video podcasting. Cause you long or, or, or long videos, which yeah.
0:15:13 Yeah. So you need length. The problem is, is that that’s hard to do. Like you, you kind
0:15:16 of got to feel it out a little bit and it takes forever to make these things. In this case with
0:15:21 this podcast, we’ve done 700 episodes and so we’re kind of good at it. But, uh, with this
0:15:24 guy, it looks like he started with a short and I think that’s the move. Cause that’s what we’re
0:15:27 doing with Hampton a little bit. I’m trying to, I’m like relearning content and you start
0:15:31 short, you see what works, you see what hits, you go to long. But the second thing that I
0:15:35 think this guy’s doing that really helps is when you have a team, a staff, um, you know,
0:15:39 you want to like create a culture of excellence or whatever values you have. A lot of times it’s
0:15:45 easier to create content for your audience. And a by-product of that is that your company starts,
0:15:48 a, you recruit people who like know your content and they know what you’re about and B your current
0:15:53 staff gets influenced by it and they really start buying into it. And so I think that like creating
0:15:58 content like this, it’s going to blow up his business, but it’s an, it’s a huge net positive for
0:16:03 helping his company’s culture. Totally. And it’s also helping his business grow,
0:16:09 right? Like, uh, I, um, there’s this barber who, uh, I go to, to get, get my haircut. Sometimes
0:16:15 he’s, you know, nearby where I live and he listens to the podcast. And so he was like, Hey man,
0:16:18 like, you know, he’s basically got me captive in a chair. He’s cut my hair for an hour. Right. So
0:16:23 he’s like, can I ask you some questions? I’m like, all right, shoot, go for it. And so he’s like,
0:16:26 you know, this haircut becomes like a three hour haircut, right? Like we’re just like talking
0:16:31 and he’s a great dude. He’s got this amazing story. This guy, Siwa. So he, I think he like
0:16:37 started cutting hair, like just on the side, you know, uh, basically couldn’t afford a haircut,
0:16:41 taught himself how to cut hair for himself. Maybe friends, siblings, COVID happened, that sort of
0:16:46 thing. So he’s like 16, 17 years old. He starts learning how to cut hair. Okay. So then he goes
0:16:51 and he ends up getting a job. It’s a barbershop. And the guy who owns the shop, I don’t know if you
0:16:56 know how barbershops work, but basically it’s a, it’s a mini landlord model. So they, the barbershop
0:17:01 owner just has chairs. That’s their, those are their units for rent. And then barbers basically
0:17:05 rent the chair for the day and they pay, you know, sometimes a cut of the revenue or profits and
0:17:10 sometimes just a flat fixed fee and they keep whatever they make on top of it. And so the guy
0:17:15 kind of noticed like, Hey, this kid’s hustling. And he was like, you know, I want to open a second
0:17:19 location. I want to open it with you. So, so this guy, I don’t know how old he’s exactly. He’s like
0:17:24 something like 19, 20 years old now. And he’s part owner of this barbershop. And he’s like, dude,
0:17:28 I feel like I got this really great opportunity. Cause I’m like a part owner of this thing,
0:17:34 but I’m, I mean, I’m just new to business. Like, I don’t know what to do. And so I told him, I was
0:17:41 like, look, what you really want to do is two things. One, you want to learn like one core money
0:17:46 making skill that will serve you, whether you’re in this, in this barbershop or any barbershop after
0:17:50 this. I was like, so instead of spending right now, you probably spend a hundred percent of your time
0:17:53 just fulfilling the service, the thing you know how to do, like just doing the haircuts
0:17:58 and that could keep you busy, but here’s what you’re going to do. You’re going to like basically
0:18:04 reduce your income on the, as a barber by 20%. So you need to like cancel your last two appointments
0:18:08 of the day or your first two appointments of the day. You need to give yourself like a 90 minute to
0:18:13 120 minute block. And you need to go figure out how this owner drives customers to the store.
0:18:17 What is the digital marketing he’s doing? Whether it’s Yelp, Google ads, whatever else it is.
0:18:23 And you need to spend two hours a day just understanding and studying digital marketing
0:18:27 specifically for local businesses. Whether, and then whether that just helps grow this business,
0:18:31 whether you open up a second location and you know how to do that now, you can own it by yourself,
0:18:35 or you decide to do something else altogether besides haircutting. Like you’ve now built like a core
0:18:39 money-making skill, which is like online advertising. That’s the first thing you’re going to do.
0:18:44 I go, the second thing you do is there’s going to, all these areas you’re green to, right? You never
0:18:47 owned a business before. You don’t know how to read a PNL. You don’t know how to do the digital
0:18:49 marketing. There’s all these things you don’t know how to do. And it’s pretty easy to like
0:18:55 just kind of get in a pit of despair about like how much you don’t know. But what is it that you know
0:18:59 that most barbers don’t know? And he’s like, well, I’m good at like, like, I don’t know. Like,
0:19:01 I don’t really know what that would be. And we started brainstorming. It’s like, well,
0:19:06 you’re on Instagram. You grew up with Instagram basically. And you get, you get it. And you’re
0:19:09 actually good at making content. And he’s like, yeah, actually I have these videos that kind of go
0:19:12 viral. That’s where I get most of my personal clients from is just these videos. I post,
0:19:18 I was like, all right, beautiful. You are going to become the best at content for this.
0:19:22 And I said, you know, study these other guys. Like there’s these guys who are doing these,
0:19:26 this content format where they’re like, we’re two college students who graduated,
0:19:30 turned down job offers, and we’re building, you know, a bar or something.
0:19:34 We’re building a bar. We’re taking this old bowling alley and we’re rehabbing the bowling
0:19:38 alley. We bought this abandoned blockbuster and we’re turning it into a barbershop.
0:19:43 You know, I, there’s the guys who, who, uh, friends of the pods, they, they, they’re doing
0:19:46 this one with the luxury Airbnb in Virginia. They’re like, we’re building the, we’re trying
0:19:49 to build the best Airbnb in Virginia. And we just bought a piece of land and we’re going
0:19:53 to bring you with us every step of the way over the next two years as we build this thing.
0:19:58 And they already are like pre-booked out because their videos get hundreds of thousands of views
0:20:02 and people support them and they want them to succeed. And so they’re like, they’ve solved
0:20:06 their demand problem through content. So I told him, I was like, dude, you got to do that with
0:20:10 this barbershop. And like, you need to carve out time to do this because this is, this is
0:20:18 like how you can escape the, the treadmill that it’s not, that normally exists with like
0:20:23 working your way up. Right. Like you, you can take an elevator if you, if you just
0:20:26 go look for it, you push the button and like an elevator, what this guy’s doing is
0:20:30 like, get good at content. Cause if you get good at content, you break out of what was
0:20:33 your, your otherwise, your constraints. Give him a shout out. What’s his handle?
0:20:41 His handle on Instagram is Siwa, which is S-I-U-A cuts C-U-T-Z. Uh, we’ll put it in the
0:20:44 description here. Siwa cuts. Go get this guy a follow and let’s, and just encourage this
0:20:47 guy to get some content. I mean, he’s got a kind of amazing story, like just personal
0:20:51 life wise. I didn’t go into it, but like where this guy came from and like kind of
0:20:53 hustling and trying to make stuff happen. Like he did not have
0:20:56 have any advantages. You know, people are like, Oh, you got to check your
0:20:59 privilege. It’s like this guy, this guy needed to go, go to the library and get
0:21:02 some privilege. He needed some more privilege. Like he was in a, he, he basically
0:21:06 is like really grinding his way up. And you know, I really want a great head of hair
0:21:08 too. Great head of hair.
0:21:14 Today’s episode is brought to you by HubSpot because using only 20% of your
0:21:17 business data is like dating somebody who only texts you in emojis. First of all,
0:21:21 that’s annoying. And second, you’re missing a lot of the context, but that’s how most
0:21:25 businesses are operating today. They’re only using 20% of their data unless you use HubSpot.
0:21:29 That’s when all your emails, your call logs, your chat messages, they turn into insights
0:21:32 to help you grow your business because all that data makes all the difference. Learn more
0:21:33 at HubSpot.com.
0:21:40 Did you hear this interview with Ari Emanuel from, um, invest like the best?
0:21:42 I didn’t actually watch it yet. No, I saw some clips.
0:21:46 Let me give you guys a little background. So Patrick O’Shaughnessy, uh, I’ve met him a couple
0:21:49 of times. He’s an amazing guy. He’s got this awesome podcast called the best like the best.
0:21:52 It’s been blowing up. He’s been doing it for years, but lately his guests have been amazing.
0:21:56 The guest he had recently was Ari Emanuel. So, uh, for those of you who don’t know, we’ve talked
0:21:59 about him a bunch, but I’ll try to give a background. The easiest way I can describe it is
0:22:05 Ari Gold from Entourage that was based off of Ari Emanuel. Um, if you don’t watch Entourage,
0:22:10 he’s a power player. He started out as an agent in Hollywood. He worked his way up to starting
0:22:16 his own agency. And at this point he, uh, owns, is it called Endeavor or IMG? They’re two of the
0:22:20 same companies that are, it’s called Endeavor, but they own everything. So at this point they own
0:22:28 UFC. They own, uh, the bull riding, uh, PBR. They own, uh, WWE. They own movies. They just
0:22:32 everything. The guy’s a, the guy’s a player. And he recently took the company private at like a $40
0:22:38 billion valuation. Now, the thing that makes him special is a few things. One, his brother is Rah,
0:22:44 Rahm Emanuel. I think it’s Rah or Rahm. Uh, he, uh, was the mayor of Chicago and he hinted that in the
0:22:49 podcast that he’s going to be running for a president. And then his other brother is Zeke, who’s like one
0:22:54 of the most famous cardiologists on earth who like did like helped invent like the, uh, artificial
0:22:58 heart, um, heart replacement or something like, you know, like crazy like that. So just like crazy
0:23:04 family. Now the podcast is great because Ari is a 10 out of 10 energy when it comes to business, but he
0:23:10 had, uh, uh, like one or two lines that I wanted to read to you. Listen to this quote. Uh, he was talking
0:23:16 about buying live event businesses. He said, Ari said, I don’t know how to build a data center. I’m not
0:23:21 the chip business. I just know how to create really great live events, how to monetize them. And I know how to
0:23:25 make a great user experience. He goes, I’m taking the opposite of an AI bet. He goes the opposite of an AI
0:23:31 bet. It’s not building business center. The opposite of an AI bet is building live events. Live is going to last
0:23:37 forever. It’s not going to go out of style. And so he talked about, uh, the ingredients that go into a great live
0:23:41 event. And he talked about all the businesses that he’s recently bought. And what I didn’t realize was that
0:23:47 Endeavor, which is this massive conglomerate, they own dozens of event businesses. And I want to talk about like two or
0:23:52 three that they own that I had no idea about. So the first one, have you heard of freeze? You’ve
0:23:57 definitely never heard of this. I don’t even know why I asked that. Okay. Freeze, uh, F R I E Z E. Yeah.
0:24:06 Freeze. So freeze started in 1991, I believe. And it was a monthly magazine on art. Like, I guess I’m not
0:24:10 into art. So it’s kind of like the blind leading the blind on this one, but I guess like cool paintings
0:24:15 that people like, and like the latest happenings and the buying and selling of art. Well, they
0:24:20 eventually launched two art festivals where you can go and like, look at art and like buy, buy a bunch of
0:24:25 it. And Ari was like, we bought that business for $200 million. And Patrick O’Shaughnessy was like,
0:24:29 well, why’d you do that? He’s like, because they only had an LA event and a New York event. And Patrick’s
0:24:34 like, what do you mean? He’s like, well, we’re just gonna do the same thing. But in Dubai, in Miami, here,
0:24:39 like, he’s like, all we all we’re gonna do is do the exact same thing, but more. And he goes, we know how to
0:24:45 monetize them. And when I ran my first event, it was called hustle con. I think we had 1500 people come, let’s say
0:24:52 in year three or two. And I only made $30,000 in sponsorship, sponsorship, I hired a good sales team, the
0:24:58 sponsorship 10x, it went from 30,000 to 300,000. Nothing changed. Same amount of people, the same people, the
0:25:04 same venue, nothing changed. Just, just better operations. And Ari was like, look, I know how to
0:25:08 make money off events. We do this, we do this, we do this. And what he said was, he was like, we have
0:25:14 lectures go happening around the event, the events, we know how to monetize, we know how to get Dubai to
0:25:18 pay us 10 years worth of cash in order to host an event there. And we’re going to do that with 20
0:25:24 different cities. And he broke it down. It was very, very, very fascinating. This positioning is pretty
0:25:30 genius, right? Because you basically either want to say, we are an AI-enabled company, like the AI is
0:25:39 going to help us explode. Or if you’re just not AI, that’s not that interesting, right? Or you say,
0:25:45 we also win with AI because AI is going to destroy all this other stuff and it’s going to make live even
0:25:51 more valuable, right? And so he somehow is using the AI tailwind as a narrative for his own business.
0:25:54 And by the way, I don’t, I’m not saying narrative as if it’s false. I just think like
0:26:03 it’s smart to position it that way to investors, right? So I think that’s one thing. This roll-up
0:26:09 that they’ve done with Endeavor is pretty wild. I think this was my, we did an episode a year ago
0:26:14 called Stockapalooza, where both me and Sam, we’d played pretend Warren Buffett and we both picked
0:26:19 the stock. My pick was TKO, which is the public part of Endeavor.
0:26:21 It’s really complicated how they have it all set up.
0:26:26 Yeah, it’s very complicated because Endeavor is private, I think, but TKO is public, which is
0:26:31 their, just their fighting and entertainment side of that. And if I look, let’s see what it is. So
0:26:38 one year stock chart, TKO, it’s up 40%. So that’s performed like, you know, really well. You know,
0:26:44 that was sort of, that bet was correct in that sense. And I think it’s because the same thing,
0:26:49 like what’s scarce, what’s scarce is what’s valuable. And in an AI world, what will become
0:26:56 really, really scarce is live human entertainment, right? A place for humans to go to have a human
0:27:03 experience with other human beings that thrills them, that is away from the keyboard, but still
0:27:09 generates content that does really well on social media and benefits from social media at the same
0:27:13 time. And I think, you know, uh, their brands have done a very good job of doing that.
0:27:19 I was listening to, um, Tom Haverford from Parks and Rec. Uh, what was it? What’s the really great,
0:27:24 uh, Aziz Ansari. He was on Theo Vaughn’s podcast and he was talking about how he was like, I went quiet
0:27:28 for a minute while I was writing and then I went back on tour, but it was like a six or seven year
0:27:33 a difference. He’s like, now it’s so much harder to find venues because everyone’s on tour. He was
0:27:39 like, podcasters go on tour, authors go on tours, just like a interesting professor, like talks are,
0:27:43 or like there’s all different types of experiences. You know, your buddy, uh, Hassan Minhaj, he’s a
0:27:48 comedian, but his show, it’s not really a comedy show. If I, if I understand correctly, it’s like
0:27:52 performance. It’s far greater than that. Right. And so like, he was like, there’s just so many shows
0:27:58 now and people can’t get enough of it. All right. So the second business, um, have you heard of
0:28:04 Barrett Jackson? Barrett Jackson? Sounds like a kid I went to college with and do it at good old Duke.
0:28:09 Dude, if you are in the Midwest and you have a dad who’s 65 years old, this is actually the time of
0:28:14 year where you’re going to experience it. You’re at home. My dad would do this all the time, 24 hours a
0:28:21 day during this time of year. Barrett Jackson was on the TV. Barrett Jackson is a car auction that
0:28:25 happens. I think in Arizona, it was owned by, I think two guys, one was Barrett, one was Jackson
0:28:31 and they auction off cool cars, mostly old stuff, um, from the sixties, uh, and seventies. Um, but
0:28:36 they turned it into a TV show and it’s basically running. I’m not joking. If you look at the
0:28:42 programming, it’s gotta be 24 hours a day, like on a handful of channels. And this company for one,
0:28:46 it’s awesome. Like if you read about the guy who owns it, I think his name’s Tom Barrett. He’s
0:28:49 kind of a bad-ass. He’s, you’d have to be pretty cool to start a car auction website.
0:28:54 And he sold the company to Endeavor for $300 million. And Ari was like talking about how
0:28:57 this has been exploding and more and more people are coming to the auctions.
0:29:01 So what are you watching? You’re watching the actual auction take place. So a car
0:29:06 is revealed and then people are paddles up bidding. Is that what’s going on?
0:29:10 Yeah, but they have like 10,000 or 20 or 30,000 people. They’re just thousands and thousands of
0:29:13 people and they have different warehouses at any point. And there’s going to be a theme. So like
0:29:20 this one’s going to be like, um, famous cars from old TV shows, or it’s going to be like American hot
0:29:26 rods or it’s going to be like European 1930s. And the programming switches from warehouse to warehouse
0:29:30 to warehouse. And you’re like, Oh cool. The, uh, old motorcycles are coming up. Like, that’s gonna be
0:29:34 awesome. Let’s watch that one. And you’re watching it. And each bid is probably five, maybe five minutes
0:29:39 long. And you’re like, Oh my gosh, this one might sell for 60,000. Oh my God, it’s gonna be 80,000.
0:29:42 This is going to sell for $80,000. And they show the person bidding and you’re like, I wonder what
0:29:46 he does. Like, what’s his name? Let’s Google him. Like, and so it becomes like an event where you’re
0:29:49 like guessing what’s going to sell for. And then the announcers on TV are telling you the background
0:29:53 of the thing. Like this car was built here. It’s special for this reason. This one is in particularly
0:29:57 good shape because it was stored in Florida and Florida is the best for storing cool cars because
0:30:01 you know, like it like tells you the cool story. So Ari bought this business. I didn’t know he bought
0:30:09 it, but he bought it for $250 million. Pretty cool, right? This is great. Do they, um, I feel like something like
0:30:16 this could explode. You know how some sports are basically producing like the journey of
0:30:20 content like F1 famously did this. It’s like, how do we get more people interested in F1?
0:30:26 It’s a kind of hard to like just get into as a new fan, but they created the F1 show and
0:30:31 that like made it feel accessible to get into it. And, you know, we’re both UFC fans. One
0:30:38 of the reasons I’m a UFC fan is because they used to have this show. Um, that was like a reality
0:30:42 show basically about these fighters leading up, you know, tough is the name of it. And
0:30:47 it’s basically these amateur guys coming from, you know, just like one guy’s a mechanic right
0:30:50 now and the other guy’s homeless, but he’s, they both have this dream of being a fighter.
0:30:54 And then they go through this reality competition and one of them gets a contract and there’s
0:31:00 this big, and then, but they fight the last, the finale is part of the actual UFC, um, card.
0:31:04 And so that was the first time I ever watched a UFC card was for the finale of this reality
0:31:10 show. And so I feel like something like this, you know, it’s these closed off worlds that
0:31:15 have high passion. And if they just build an on-ramp, which is like find a, find the right
0:31:22 kind of like human interest show that would get me, get me to, you know, start going down
0:31:26 the rabbit hole with this stuff. I feel like these things could explode if, if they get that
0:31:31 right. And I, you, by the way, you, I think you see this now with, um, any company too,
0:31:34 right? Like companies used to do content marketing, just saying like, let me tell you
0:31:38 about our product and the case studies and here’s what’s going well with it. Then it got
0:31:44 to like, here’s, um, kind of some work in public type stuff. We’re going to post our numbers
0:31:49 or blog about what’s going on. And now basically like, it feels like a lot of these B2B businesses
0:31:53 are basically just building reality TV channels along the way. They’re like, oh, we’re going
0:31:57 to have a YouTube channel. That’s showing you a bar stool. Did this amazingly well, right?
0:32:03 Like bar stools content was just as much about what was going on inside bar stool as it was
0:32:04 what’s going on in the games.
0:32:08 And I think that’s this table stakes, this table stakes from now on, which is crazy because
0:32:12 that’s so hard to do. It’s crazy that that’s table. I don’t, I don’t, I don’t even think
0:32:18 it’s table stakes, but I do think those who pull it off get handsomely rewarded. And I
0:32:23 just, but it’s so hard to do that. Well, and I just think sort of like, who was the second
0:32:30 person to walk on the moon? Do you know Buzz Aldrin? I don’t know. Fuck. I don’t know.
0:32:36 No one knows who’s the second person who broke four in the mile. You know what I mean? Like
0:32:40 who, who, who was after Columbus? It just doesn’t matter. The difference between first and second
0:32:44 place is the difference between who got second place when Usain Bolt won the gold medal.
0:32:49 Like the difference between who does this well and who doesn’t do it well is like, yeah, you’re
0:32:52 still like, you ran really fast and you got second place and you broke four in the mile,
0:32:56 but like, come on, like Roger Bannister is Roger Bannister. Like number one’s number one for
0:33:00 a reason. And so I think the difference between first place and second place when, when it comes
0:33:06 to doing content well, it’s not one place. It’s like a thousand X in the results.
0:33:12 I did a, so every morning I write, I do like a two hour writing block for my book. And, um,
0:33:16 I think I could write about whatever I feel like it doesn’t have to be good. Doesn’t have
0:33:21 to be on topic. I just have to write. And so I wrote one today that’s called, um, nobody
0:33:27 wants to be Samsung. And I wrote, um, everybody knows Apple. Everybody knows Steve Jobs. We
0:33:32 all love Apple. We all love Steve Jobs. We admire him. And, uh, Sam, who, who’s the founder
0:33:35 of Samsung? Is it Samsung? Who, who is it? Right. Who’s the CEO?
0:33:39 I don’t know. It’s like, here’s a company that’s got, I don’t know, 22% market share of the
0:33:45 global cell phone market makes billions of dollars successful, but there’s a difference
0:33:48 between successful and loved and admired. Right. And it’s like, we all want love and admiration.
0:33:53 And it’s like, nobody wants to be Samsung in this situation. And I, the same thing where I
0:33:58 do, I use the Usain Bolt example. It’s like, I think some crate, like 500 million people watched
0:34:03 Usain Bolt and the Beijing Olympics, like break that record. It’s like 500 million humans were
0:34:08 tuned in with 10 seconds where you did not look away and nobody could tell you who got second.
0:34:11 Right. And the difference between first place and second place was 0.2, I believe.
0:34:12 Exactly.
0:34:14 I remember that race. It’s 0.2.
0:34:19 Actually, it’s infinite fame and like respect and complete obscurity and working at Wendy’s.
0:34:25 Like that’s, that’s the result gap of that 0.2, right? And so like, there’s those disproportionate
0:34:30 rewards for being insanely great that you just don’t get for merely being good or even great.
0:34:35 And I think that’s content is one of the reasons. I mean, and I don’t know if content’s the
0:34:38 right word or if story is the right word. I mean, Steve Jobs had stories. I mean, and
0:34:42 he was magnetic. He had charisma. Have you ever looked at old photos of him when he was
0:34:45 like in his thirties, when he was dressed in like tuxedos and shit? Like he just looked
0:34:46 awesome. He was so cool.
0:34:47 He got the handkerchief and stuff. Yeah.
0:34:48 Yeah. He just looked great.
0:34:55 Naval has a great quote on this, by the way. He says, um, the internet democratizes consumption
0:35:01 production and consolidates production. Meaning, um, the internet gives everybody access like a,
0:35:07 you know, a five-year-old that’s got a little like, you know, half on the internet iPad has
0:35:13 access to more information than, you know, Kings of prior times. Right. So like everybody’s got the
0:35:18 same access to the same information now. So that democratized the information side, but it
0:35:23 consolidated the production. Like, I don’t know how old your kid is, or if you let them watch
0:35:26 screen time or if you’re a good parent, but like, if you know who the, if you know who
0:35:31 Ms. Rachel is, she’s basically like the world’s preschool teacher. It’s like, oh, she’s the
0:35:37 best at doing kind of preschool-ish stuff. So all of our kids go to her. Right. And then there’s
0:35:42 like, you know, all of the, you know, the winners of whether it’s music or TV or art, it’s
0:35:47 like all the rewards get consolidated into the best producers, but then they get distributed
0:35:51 to everybody else. And that’s kind of like the internet created that dynamic, which is
0:35:55 pretty cool. Dude, my kid goes to like in Central Park, this like singing class with
0:35:59 this lady that’s like a Ms. Rachel knockoff, like she wears the suspenders. And for some
0:36:03 reason, she went down to my little girl and was like, you’re so cute. And then she said
0:36:07 like, uh, you know, isn’t it crazy? You never know who you’re going to meet. Like I have
0:36:10 Ms. Rachel’s phone number in my cell phone. Isn’t that nuts?
0:36:11 You told you that?
0:36:16 No, my kid that. I was like, does your kid even speak?
0:36:22 No, I was like, did I think I’m dropping to a toddler? Yeah. I was like looking at my
0:36:27 daddy. I’m like, did you just hear her name drop that she has a Mr. And she even said she
0:36:31 talked to her. She goes, I have her cell phone number prompted. And then, and then further
0:36:36 she was singing and she was like, well, if I knew how to copyright my music, like Ms.
0:36:44 Rachel, then I’d be rich too. Like, like she was like, I was like, I was like, Ms. Katie,
0:36:50 are you, are you like angry at Ms. Rachel? What’s going on? Are you working through something
0:36:50 still?
0:36:56 Like the next season of you. Like, am I allowed to file a restraining order on behalf of somebody
0:36:56 else?
0:37:04 Yeah. It was nuts. It was very, very crazy. Uh, my point bringing up all this endeavor stuff,
0:37:08 I made a mistake. So I used to own an events company and I hated it. I was like, this is
0:37:15 stupid. Boy, I was really, I was really dumb. Uh, because I think that if I, okay. So if
0:37:20 you’re like a 28 year old, like operator type, meaning you’re like type a, you’re incredibly
0:37:25 well organized, you are perfectionists, but you’re not creative. What I would do is I would
0:37:30 go out and find a niche that I like. So for example, if it was clothing, you would find fashion
0:37:34 influencers. If it was, um, like fitness, you would go find like a runner.
0:37:38 And then I would build events. So a running event or a flea market or something like that
0:37:43 for some of these people. And I, I think that the demand is greater than it’s ever been. I think you
0:37:46 could just absolutely knock it out the park. It was going to be hard, but I think it could be very
0:37:50 rewarding because when I hear Ari talk about these, uh, events, so we just had Jesse Cole from Savannah
0:37:54 bananas. He’s running an events business. I think it’s just so much greater than I ever realized.
0:38:00 Yeah. Do you remember when, um, all those emails leaked? I think speaking of, was it Samsung?
0:38:04 I don’t know who somebody got hacked. I think it was Sony. It was Sony. Sony. It was the Sony hack.
0:38:09 Exactly. Somebody was on a flight and they just go, Hey, Hey, Amy, a couple of random thoughts from 35,
0:38:17 35,000 feet going from LA LAX to JFK. Such a, such a LA way to start an email. A rising trend we’re
0:38:23 seeing with millennials is really extreme forms of experiential exercise, like tough mutter. It’s
0:38:29 sort of a filthy triathlon or the color run, even things like hot power, yoga, veganism. Millennials
0:38:34 want something to post with a sort of no, no big deal vibe on their social media as a no big deal,
0:38:39 humble brag. I’m wondering, I’m, and they were talking about promoting Spider-Man. They’re like,
0:38:43 I wonder if we could do something with the new Spider-Man movie to promote some sort of weird,
0:38:49 extreme, uh, thing. And then it was talking about ED is like, he’s like, also, uh, EDM is growing
0:38:53 really fast. It’s the defining music for millennials. I wonder if there’s an EDM angle.
0:38:57 Dude, this is like a, like one of those viral things where it’s like when your boss who makes
0:39:02 a whole lot more money than you ask you how like X, Y, and Z works where it’s like this person earns
0:39:09 $3 million a year. She’s like, just, uh, do an EDM. Yeah. Uh, but, but there was another one I
0:39:13 forgot, but it was basically like, they were explaining like out of home entertainment is going to
0:39:19 explode and here’s why. And basically it was the combination of people, um, are spending so much
0:39:23 time online. It’s going to create a craving for offline. So that’s number one, like the offline
0:39:31 craving will grow. And two offline is just a scenery. It’s just a landscape to create humble brag content
0:39:36 that they want to post back online. And so if you can create something like a Tough Mudder, like a music
0:39:43 festival, like, uh, like a Savannah bananas, like, how do you, how does the 22 year old say they’re cool,
0:39:49 hot and have friends? How does the 34 year old mom show that she’s a good mom? How does this person
0:39:53 show that they’re a good ex? And you can almost work backwards from that and create something like
0:39:57 we’ve talked about museum of ice cream as an example. All right. These are all like, they all sound
0:40:01 different. Like what does museum of ice cream have to do with Savannah bananas? What does that have to
0:40:06 do with the music festival? Like they’re all the same thing. It’s basically a place you go where you
0:40:12 have, you have an out of home, you know, offline experience that creates incredible social media
0:40:17 content for you that says something about you that you want to portray to the rest of the world. That
0:40:20 you’re tough, that you’re cool, that you’re fun, that you’re hot, that you’re whatever.
0:40:26 This is for the folks out there who have a business that does at least $3 million a year in revenue,
0:40:30 because around this point, that’s when you’re able to look up after being heads down for years,
0:40:35 building your company. And you realize two things. One, you’ve done something great,
0:40:39 but you’re still a long way from your final destination. And two, you look around and you
0:40:45 realize, I am all alone. I’ve outrun my peers, which means you’re now making $10 million decisions
0:40:52 alone by yourself. And that is when mediocrity can creep in. My company Hampton, we solved this problem
0:40:57 by giving a room of vetted peers of other entrepreneurs who are going to hold you accountable,
0:41:00 call you out on your nonsense and help show you the way.
0:41:04 Because the fact is, is that there’s only a tiny number of people in your town who know
0:41:09 what you’re going through and who have been there. And they’re hard to find. The biggest risk is not
0:41:13 failing. You have a company and it’s working, you’re going to be fine. But the biggest risk is waking up
0:41:20 10 years from now and saying, shit, I barely grew in business and in life. And for people like you who
0:41:26 are ambitious, wasted potential and regret is what we want to help you to avoid. We have made so many of
0:41:31 these groups and we have 1000 plus members and I know this stuff actually works. It can change your
0:41:36 life. It changed mine and I know it will change yours. So check it out. Joinhampton.com.
0:41:42 All right. Let me tell you one more thing. All right. I want to tell you. Okay. So we’ve talked
0:41:49 about on this podcast, the importance of marketing and like you’ll see one or two lines and you can
0:41:54 use those lines to start a movement or to make it really easy to sell an idea. And just so happens
0:42:00 that your product is related to that idea. Okay. I saw one of those the other day. So listen to this.
0:42:05 So I have six bullet points. I read the study, but I just want to like bullet point for the show. So
0:42:12 a Barcelona study looked at 2,700 kids and found that noise at school slows down their cognitive
0:42:19 development. Have you heard of this study? No. Okay. So they studied 2,700 kids. They basically
0:42:25 put the kids in two identical environments. So they looked at the public school system who were teaching
0:42:30 the same curriculum. They looked at the same grades and they noticed that the difference between the
0:42:36 decibels of a school. So the, uh, quiet or noisiness of the school made a drastic difference.
0:42:39 Oh, is this the one where there’s a train outside on one of the classrooms? Yeah. I think I did hear
0:42:45 this. Yeah. So listen to this for every five decibel increase in traffic noise made the children’s
0:42:51 work, uh, working memory 11% slower and their complex memory, which is what you use for solving
0:42:57 problems. One’s recall one’s problem solving. So it made their complex working memory, 23% slower.
0:43:01 Then scientists looked at a meta study. So other people who looked at, uh, who did 21 other studies
0:43:07 like this, they found a negative 0.46 effect size on attention, memory, and reading, meaning this is a
0:43:13 medium to large hit on, um, a person’s memory based off of noise exposure. And so the real problem they
0:43:20 found, it wasn’t like if your room has like a hum, uh, like a light humming, it was, uh, trains going by
0:43:24 honking outside, things like that. And it made a significant difference. We’re talking a 23%
0:43:30 difference in a child’s development. And so I was thinking, huh, I should be careful with my kid.
0:43:34 And then I was like, I should be careful with me in my office. People are interrupting me all the time.
0:43:38 Like what, like, should I wear earplugs? Should I have earplugs? Should I have noise
0:43:42 canceling headphones? Is that enough? Should I pay money and insulate my office so people can’t
0:43:49 disturb me? Like, would that make me, my memory 23% better is not having like noise. And, uh, I think
0:43:54 that this is a really cool study that you could use as the backbone, sort of like, um, Claude Hopkins,
0:43:58 who we talk about here, one of the best, um, copywriters of all time. He made, he single-handedly
0:44:03 toothpaste popular in America because he like used this one quote where he says, rub your tongue
0:44:07 over the front of your teeth. Do you feel that film? That shouldn’t be there. You need toothpaste
0:44:12 in order to get rid of it. I think this study, it can be the basis of like launching some type of
0:44:17 sound business. It’s great. It’s a great insight. Two hours ago, Hormozy tweeted this out. I just saw
0:44:23 this right before the pod. Uh, he said the best $5,000 you’ll ever spend. Soundproof your entire office.
0:44:28 Make it so quiet. You can hear your heartbeat. If kids next to noise pollution achieve consistently
0:44:32 lower grades in those quiet areas and no one is immune noise destroys. It sounds like he’s,
0:44:35 he read the same study. Yeah. I think it’s going viral. So I think we all like saw the same stuff
0:44:39 at the same time, but yeah, it was great. Yeah. We all have the same. It was, it was a very clear
0:44:45 takeaway. Yeah. And so I, uh, it’s interesting you thought about this for, for yourself and for
0:44:51 business. Um, I thought about this like for, uh, for study, literally for students. So I wonder if you
0:44:57 could basically rebrand just headphones, but like, you know, what if you had headphones that didn’t
0:45:00 have to play any sound, right? You could make them a lot cheaper. You could make the, the, uh,
0:45:05 the form of the different. And if you basically created like steady years and it’s like, Hey,
0:45:10 just doing this one thing is going to make you smarter. And you use Tik TOK to distribute these.
0:45:15 Like, I think that’s a, if you could change the form factor and then you change the positioning,
0:45:21 which is, this is not for sleeping. It’s not for loud concerts. It’s not for listening
0:45:26 to music. These are things you put on your ears to make you have better memory and study
0:45:30 better, right? Like your one hour of focus is going to be, you know, whatever twice as productive
0:45:35 as the, as somebody who, who doesn’t have these in, um, as a hack, as an advantage, I think you
0:45:40 can sell a lot of a product that already exists as a commodity. You can sort of rebrand.
0:45:44 Brother, study years.com. It’s available on GoDaddy for five bucks right now.
0:45:46 Not anymore.
0:45:51 I think I, I come, I like, this is one of those things that sounds ridiculous. It makes total
0:45:56 sense to me. When I think about my own behavior, I use my AirPods and I just put noise canceling
0:46:00 and I, a lot of times I play nothing or just white noise when I’m working and I’m in my office
0:46:04 right now. So I have an, I’m filming this in, um, a small office in my big office. And I
0:46:08 have a sign over here that I keep up that says, don’t disturb the animals because I cannot
0:46:11 stand when I’m like trying to write and people are like coming to my door. Hey, Sam,
0:46:15 can I ask you about that? I’m like, no, don’t ask me about anything. Uh, I got, I have, when
0:46:19 you see these headphones in, don’t talk to me. Um, because the noise, it does bother me terribly.
0:46:21 I think that that’s a really cool idea.
0:46:24 I love it. Um, all right. Is that it?
0:46:26 I think that’s it. I think that’s the pod.
0:46:29 You didn’t say that’s the pod last time. And, uh,
0:46:33 I saw that YouTube comments were a little upset at you about that. So can you do your job?
0:46:36 That’s my, that’s the one thing I do here. That’s it. That’s the pod.
0:46:50 Hey, let’s take a quick break. I want to tell you about a podcast that you could check out. It is
0:46:56 called the science of scaling by Mark Roberge. He was the founding CEO of HubSpot and he’s a guest
0:47:00 lecturer at Harvard business school. The guy’s smart. And he sits down every week with different
0:47:05 sales leaders from cool companies like Klaviyo and Vanta and open AI. And he’s asking about their
0:47:10 strategies, their tactics and how they’re growing their companies as head of sales or chief revenue
0:47:15 officer. If you’re looking to scale a company up, if you’re a CRO or head of sales, just looking to
0:47:19 level up in your career. I think a podcast like this could be great for you. Listen to the science
0:47:21 of scaling wherever you get your podcasts.