612: 10 Ways to Make Your Side Hustle Feel “Real”

0:00:00 Hey, real quick, this week only is the annual BC Stack Bundle sale.
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0:01:38 Ten ways to make your Side Hustle feel more real.
0:01:42 What’s up?
0:01:43 What’s up?
0:01:44 Nick Loper here.
0:01:45 Welcome to the Side Hustle Show.
0:01:46 We’re part of the Entrepreneur Podcast Network because your 9-5 may make you a living but
0:01:50 your 5-9 makes you alive.
0:01:52 I got a pop quiz for you.
0:01:53 What’s the difference between an amateur and a professional?
0:01:56 I mean, you might say training, you might say practice or experience, but the real difference
0:02:01 is that the professional gets paid.
0:02:03 Today, I want to share 10 ways to make your Side Hustle feel more legit, feel more official,
0:02:07 to make it feel more real, but before we get into any of those, you got to know this.
0:02:12 None of them are a substitute for actually getting paid.
0:02:15 Once you hit that money milestone, it’s really official.
0:02:18 You’ve made the leap from amateur to professional and there’s no looking back.
0:02:22 That first income, no matter how small, that’s an empowering moment.
0:02:26 And that’s why I always try and remember to ask, well, how did you get your first customers?
0:02:29 Remember your first sale?
0:02:30 How did you get the initial traction for your business?
0:02:32 It’s probably due for an update since it’s literally 10 years old at this point, but
0:02:36 I did a whole episode describing how I got my first sale in six different businesses.
0:02:41 Later on, we had a fun roundup with another 25 members of the Side Hustle Nation community
0:02:45 sharing their first sale moments in another episode.
0:02:48 I can link both those up in the show notes, but I also understand that a lot of people,
0:02:54 myself included, often want some level of “establishment” before they feel comfortable
0:03:00 saying they’re open for business.
0:03:02 It’s actually a really common question I get.
0:03:04 Do I need to register my business before I start creating or marketing my thing?
0:03:09 So I wanted to create this episode to address that and nine other relatively quick and inexpensive
0:03:14 actions you can take to make your Side Hustle feel more official in your mind and maybe in
0:03:20 the minds of your customers as well.
0:03:22 My only caution is not to use this list as an excuse to procrastinate but to use it as
0:03:27 a checklist to build some positive momentum and keep going.
0:03:31 Number one won’t cost you anything, and that’s to simply make time for your business.
0:03:36 If it’s a priority for you, you’re going to find the time to dedicate to it, even if it’s
0:03:40 just half an hour a day.
0:03:41 Block it off on your calendar, take it seriously, even if you’re pre-revenue because you’re
0:03:46 never going to get to revenue if you don’t invest the time to get it off the ground.
0:03:49 So you got to find those cracks in your day, the bookends of your days, first thing in
0:03:53 the morning, last thing before bed, your lunch breaks, your weekends.
0:03:57 But consistency is key to building some positive momentum.
0:04:01 In our subscriber survey earlier this year, I asked people, “Well, how much are you making
0:04:05 from your Side Hustle?”
0:04:06 And then the next question was, “How much time are you spending on it each week?”
0:04:10 And not surprisingly, there was almost a direct correlation to the people who were making very
0:04:14 little with the people who were spending very little time.
0:04:17 So that’s the first thing you got to do to make your Side Hustle feel more official is
0:04:20 to simply commit to dedicating time to it.
0:04:22 It doesn’t have to be a lot, but it does need to be something.
0:04:25 Otherwise, not going to happen.
0:04:26 It’s kind of like me expecting my golf game to improve, despite never practicing.
0:04:30 So that’s number one.
0:04:32 Number two is to register a business name or DBA doing business as name.
0:04:36 So even if you’re not ready to tell your friends and family about your business, perhaps telling
0:04:40 the government is going to make it feel a little bit more official in your mind.
0:04:44 DBAs or fictitious business names, they’re not anything shady.
0:04:48 It’s just a way to separate your name from the businesses, usually for marketing purposes.
0:04:52 It’s a reason why it’s called Side Hustle Nation and not Nick Loper.
0:04:56 It’s registered.
0:04:57 These DBAs doing business as names are registered at the state level, sometimes the county level.
0:05:02 Usually not with the federal government.
0:05:04 You don’t need to incorporate or create any other legal entity right now.
0:05:08 The filing fees for DBAs are usually next to nothing, usually very affordable.
0:05:13 For example, in Washington state, I think it’s like $5 and that comes in handy.
0:05:16 If you need to pivot, if you need to change it later, in most cases, you could also run
0:05:20 a search to make sure that nobody else is using the name that you have in mind.
0:05:24 It could be something like Bob Smith Photography, Side Hustle Nation, NJL Enterprises, which
0:05:29 was actually the name of my first company.
0:05:31 So that’s number two.
0:05:32 Register your business name or you’re doing business as name.
0:05:35 Number three is to incorporate, if necessary, and get your necessary insurance and licensing.
0:05:42 And the incorporate, if necessary, that’s a big if for most side hustlers starting out.
0:05:46 Because for most listeners, your entity selection is going to be an LLC, a limited liability
0:05:51 company.
0:05:52 But with that comes additional registration fees with your state, which can be significant
0:05:57 in California.
0:05:58 It was like a minimum of $800 a year on top of having additional paperwork filing requirements.
0:06:04 And I need to caveat this with #NotLegalAdvice, #NotTaxAdvice, please consult the professional,
0:06:09 all those disclaimers.
0:06:10 But you have to ask yourself, what liability do I realistically have in this side hustle?
0:06:16 After all, that’s the primary purpose of a limited liability company is to limit your
0:06:20 personal liability.
0:06:21 And if you’re doing tutoring or freelance writing or photography or creating YouTube
0:06:27 content, I’m going to argue that your liability is probably pretty low.
0:06:32 And it might not be worth the additional costs and paperwork headache of incorporating at
0:06:37 this stage.
0:06:38 Now, if your business has more liability built in, maybe you’re doing mobile car detailing
0:06:44 where somebody could claim hypothetically that you damaged their car.
0:06:47 And then it probably makes sense to form that entity earlier rather than later.
0:06:51 And in addition to that, it probably makes sense to layer on a business insurance policy.
0:06:55 And these are typically pretty affordable.
0:06:58 For example, we’ve seen examples from the mobile notary side hustle where it’s, I want
0:07:03 to say under $200 a year for errors in emissions insurance.
0:07:06 My wife carries a general liability policy for her photography business that would basically
0:07:11 pay to restage to redo an entire wedding if, for some covered reason, the pictures were
0:07:17 unusable.
0:07:18 I don’t know.
0:07:19 Our partner cover wallet can provide additional guidance on the type of insurance that would
0:07:23 be best suited to your business and the cost estimates associated with that.
0:07:28 And insurance could be a good idea whether you incorporate or not, again, depending on
0:07:32 your realistic liability risk.
0:07:34 And if you do choose not to incorporate, by default, your side hustle income is going
0:07:39 to flow through to your personal tax return anyway, like it would with an LLC as a sole
0:07:43 proprietor.
0:07:44 And even as a sole proprietor, the world of available business tax deductions still opens
0:07:49 up to you.
0:07:50 Remember, the tax code by and large is written by business owners, four business owners,
0:07:54 and they really incentivize this stuff.
0:07:56 So lots of new write-offs open up to you.
0:07:58 And as we mentioned on the show, there may be a potential tax savings on your self-employment
0:08:03 tax at certain revenue levels.
0:08:05 If you incorporate as an LLC with an S-Corp tax selection, that’s beyond the scope of
0:08:09 this episode.
0:08:10 Talk to your tax professional.
0:08:11 I would say minimum 50 grand revenue before looking at that option.
0:08:15 So for most side hustles, you may not need to go the entity registration route starting
0:08:20 out.
0:08:21 But another scenario where it might make sense is if it’s a mental block for you.
0:08:24 I opened my first LLC while I was still in college, really had no idea what I needed
0:08:29 it for.
0:08:30 I really didn’t need it for anything, but it felt good.
0:08:33 And if I’m being honest, it made me feel smart and maybe more important than I was.
0:08:38 Look, I’m a business owner.
0:08:39 I don’t have any revenue, didn’t have any customers.
0:08:42 But when those eventually came, I felt like I was ready for it.
0:08:45 The next question that comes up is, well, do you need a business license?
0:08:50 And it was completely dependent on your local city and state, sometimes county requirements
0:08:56 and type of business that you’re in.
0:08:58 So for example, I even had to apply for a quote unquote home use permit and register
0:09:03 my business with the city of Livermore when we were in California.
0:09:06 They wanted to make sure that I was operating a legal home business like it is entirely
0:09:10 online.
0:09:11 Nobody’s coming to my house.
0:09:12 And on top of that, I had to pay a fee that was based on top line revenue.
0:09:17 It just always annoys me when different government entities do this, like they tax on the top
0:09:22 line revenue instead of bottom line profit, super frustrating.
0:09:25 But that’s how they did.
0:09:26 And it was relatively small percentage.
0:09:28 But the reason for this, governments want to know what kinds of businesses are running
0:09:31 within their jurisdictions and they’ve got regulations in place, depending on what type
0:09:35 of business that you have.
0:09:37 And of course, they want their license fees too to pay for services.
0:09:40 So be sure to research your local laws, find out what’s required.
0:09:43 But if you’re just starting out as a side hustler, I wouldn’t worry about this in most
0:09:46 cases until you’ve got some revenue.
0:09:48 So that was number three, incorporate if necessary, or if that’s a mental block for
0:09:53 you, maybe leave the entity name a little broad, remember NJL Enterprises.
0:09:57 It could be anything or a little open-ended so you don’t have to redo it if you end up
0:10:00 pivoting your business in a few months.
0:10:02 Hey, this idea didn’t work out.
0:10:03 I’m going to try something else.
0:10:04 But I can keep the incorporation name the same, get your insurance if you need it, and get
0:10:09 your local licenses in order if those are required, especially once your business is
0:10:13 showing some revenue.
0:10:14 I’ve got more ways to make your side hustle feel more real right after this.
0:10:18 Are you struggling to close deals?
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0:11:02 Right now, Side Hustle Show listeners can try LinkedIn Sales Navigator free for 60 days
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0:11:24 This edition of the Side Hustle Show is sponsored by Squarespace.
0:11:28 One of the biggest obstacles I hear from Side Hustle Show listeners is simply dealing
0:11:32 with the technical frustrations of getting a site online and making it look the way
0:11:36 you want.
0:11:37 If that sounds familiar, I want to invite you to try Squarespace’s new AI-guided design
0:11:42 system called Squarespace Blueprint.
0:11:44 You can choose from professionally curated layout and styling options to build a unique
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0:11:54 It makes it easy to launch your website and get discovered fast with integrated optimized
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0:12:08 makes it easy to start selling online and you can make it check out seamless for your
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0:12:19 Head on over to Squarespace.com for a free trial and when you’re ready to launch, go
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0:12:31 That’s Squarespace.com/sidehustle.
0:12:34 The fourth way to make your side hustle feel more real is to apply for an EIN.
0:12:39 An EIN is an employer identification number.
0:12:43 It’s like the social security number for your business and they’re given out exclusively
0:12:47 by the federal government, by the IRS.
0:12:49 You might be thinking, “Employer, I just want to be my own boss.
0:12:53 I don’t plan on having any employees, especially right away.”
0:12:56 But an EIN is usually required for opening a business bank account.
0:13:01 That’s probably the most important reason to get it early on and having a business bank
0:13:05 account, that’s important to keep your finances straight come tax time.
0:13:09 IRS.gov, you can get an EIN for free.
0:13:11 Number five on this list is to get that business bank account, again, so you can easily separate
0:13:16 your business and personal finances.
0:13:18 It gives you a dedicated account to deposit any revenue from the business and from which
0:13:22 to pay your expenses.
0:13:24 Even if you’re operating as a sole proprietor maintaining separate accounts, it’s a smart
0:13:29 habit to get into.
0:13:30 It’s going to make your life a lot simpler to come tax time.
0:13:32 How it worked for me, I just went into the same branch where I had my personal checking
0:13:35 account, asked if I could open a business account.
0:13:37 They said, “Sure, it was simple.
0:13:39 The account was free, hopefully yours will be too.”
0:13:42 That’s number five, get that business bank account.
0:13:44 Number six is to get a business credit card.
0:13:46 Again, along these lines of separating your business and personal expenses, easy way to
0:13:51 do that is put the business expenses on the business credit card.
0:13:55 On top of that, you have the advantage of earning credit card rewards, sign up bonuses.
0:13:59 I try to put all my business expenses, website, hosting, software expenses, office equipment,
0:14:05 advertising, different agencies that I hire on business credit cards, rack up the points
0:14:09 for that.
0:14:10 The glory it has is when I was really running a ton of advertising through my original side
0:14:14 hustle, it’s like, “Oh, I could spend five, six, 700 bucks a day on advertising, rack
0:14:19 up a ton of miles.
0:14:20 It was fly for free.”
0:14:21 It was fantastic.
0:14:22 I’m going to link up some of the best current business credit card offers in the show notes
0:14:26 for this episode.
0:14:27 All you have to do is follow the link in the episode description and I’ll get you right
0:14:30 over there.
0:14:32 The question that comes up is, “Well, does my side hustle even qualify for a business
0:14:36 credit card?
0:14:37 What if I haven’t made any money yet?”
0:14:39 The cool thing is banks understand that businesses typically have some startup costs before they
0:14:43 see revenue and they’re happy to lend you that money, usually at some pretty high interest
0:14:48 rates.
0:14:49 If you’re not careful about that, don’t spend more than you can afford.
0:14:52 If your business is going to have some of those startup expenses or ongoing costs, it
0:14:56 might as well recoup some of those in the form of credit card rewards or sign up bonuses
0:15:01 and get in the habit of separating your business and personal finances at the same time.
0:15:06 That’s number six on this list.
0:15:07 Get yourself that business credit card.
0:15:09 I’ll link up some of the best current business card offers in the show notes for this episode.
0:15:15 Number seven is to set up your website or at least, at the very least, secure your domain
0:15:20 name.
0:15:21 Building a website doesn’t have to be expensive, doesn’t have to be complicated, but it’s
0:15:24 important to have an online home base to explain what you do, to showcase your work, to give
0:15:30 people a way to contact you.
0:15:31 Now, this is easier than it’s ever been.
0:15:33 You can use tools like our sponsor Squarespace, Side Hustle Nation for the sake of references
0:15:37 built on WordPress, which has thousands of free or very affordable themes that you can
0:15:41 customize.
0:15:43 At the very least, like I said, I recommend registering your domain name for your business.
0:15:48 That’s the name people type into their browser bar to reach your website, SideHustleNation.com,
0:15:52 for example, Nicloper.com.
0:15:55 The reason is you want to claim that.
0:15:56 You want to stake your claim to that piece of digital real estate before anybody else
0:15:59 does because you don’t want somebody else building a business around your name or the
0:16:03 name that you want.
0:16:04 Now, a lot of hosts will give you that domain name for free or the first year of it for
0:16:08 free when you sign up for a hosting plan.
0:16:10 Now, my tinfoil hat conspiracy theory is don’t go searching GoDaddy for domain availability
0:16:17 unless you’re committed to buying it right then because I’ve heard from more people than
0:16:22 would just be coincidence that they searched it, it was available only to come back a day
0:16:26 or two later and find that somebody else had already registered it.
0:16:30 Most domains for the sake of reference are going to cost $10 to $30 a year, really low
0:16:36 start-up cost type of thing depending on what extension you get, .com, .co, .us, .io, stuff
0:16:41 like that.
0:16:42 That’s number seven.
0:16:43 Set up your website even if it’s just a portfolio site, just a placeholder site.
0:16:47 Claim that piece of digital real estate, I think that’s important.
0:16:50 Number eight is to get a logo and I don’t want not having a logo to stand in the way
0:16:57 of you doing the actual work, if that makes sense.
0:16:59 You might find that getting a logo helps your business feel more official just like everything
0:17:03 else on this list.
0:17:04 It might help potential customers see it that way too.
0:17:08 For logo design, you got lots of options including doing it yourself.
0:17:12 You could use Canva, you could use our sponsor Taylor Brands, you could hire a dedicated
0:17:16 graphic designer.
0:17:17 The important thing to remember is it doesn’t have to be perfect, probably not that many
0:17:21 people are going to see it right away and you can always change it later and it’s not
0:17:25 likely to be a deal breaker for any serious customer.
0:17:28 How many times have you been contemplating a purchase decision and you’re almost all
0:17:32 the way to the finish line and then you’re like, “Yeah, it’s the product I want, it’s
0:17:36 the price I want, it’s the company I want.”
0:17:38 But that logo, I don’t know, it’s just ugly, man.
0:17:40 I don’t think that happens, don’t overthink it.
0:17:42 With that being said, I think a logo can be a small trust-building factor to show customers,
0:17:47 “Hey, I’ll put some thought into the small details.”
0:17:50 It sends a positive signal that you’re taking the business seriously.
0:17:53 Number nine, this is going to sound old-fashioned, but get business cards.
0:17:57 If you’re going to be doing any in-person networking, business cards are still a must-have.
0:18:01 In my book, and even if you don’t plan on schmoozing your way to new clients, you would
0:18:05 be surprised how often the topic of, “Well, what do you do?” comes up in conversation.
0:18:10 Keep in a handful of business cards in your wallet.
0:18:12 It’s an easy way to be prepared when that opportunity arises.
0:18:16 For example, I’m talking with other parents at the park after school, “Well, what do you
0:18:20 do?
0:18:21 Oh, I have this podcast.”
0:18:22 Oh, that sounds interesting.
0:18:23 I’d like to check that out.
0:18:24 The odds of them remembering what it was called, finding it on their phone, listening to an
0:18:28 episode, those are pretty low.
0:18:30 If I can hand them the business card that has the cover art QR code on the back that
0:18:34 they can scan, instantly opens up whatever their preferred podcast app is, I’ve got to
0:18:39 think that the odds go up.
0:18:41 Having business cards, really low expense, really easy thing to do, just keep a couple
0:18:46 on you.
0:18:47 You never know when it’s going to come in handy.
0:18:48 It gives you something a tangible leave behind.
0:18:50 It makes a better impression than just, “Oh, well, let me remember.
0:18:53 What was that guy’s business again?”
0:18:54 Number nine, get business cards.
0:18:56 Number 10 is to claim your free business profiles.
0:19:00 This is where we start to build out a little bit of our web presence, our online footprint,
0:19:05 our online foundation beyond just our own website.
0:19:08 What I mean by this is by creating a Facebook page for your business, creating a Google
0:19:14 business profile page for your business.
0:19:16 Maybe a LinkedIn page or a Yelp page if you’re doing business locally.
0:19:19 Maybe you set up an Instagram account.
0:19:21 Maybe there are some other relevant directories you can add your information to.
0:19:24 Is it going to drive sales?
0:19:27 Probably not or at least probably not right away, but you’re starting to get more visible
0:19:31 and with each profile you create.
0:19:33 Again, it’s another signal to yourself and to customers that, “Yes, this is an official
0:19:37 business.
0:19:38 Yes, we’re treating it seriously.”
0:19:39 Plus, all of those can link back to your website.
0:19:41 You’re starting to build that SEO foundation to hopefully make you more discoverable down
0:19:45 the road.
0:19:47 It would totally be fair to say that a lot of these ideas, in the wrong hands, of course,
0:19:51 could be considered a positive procrastination.
0:19:55 Just made that term up.
0:19:56 Positive procrastination.
0:19:57 It feels good to check these items off.
0:19:59 Maybe some are more important than others, but if you’re doing them at the expense of
0:20:03 doing the actual revenue-generating work, then it becomes a problem.
0:20:08 While we’ve been discussing ways to make your business feel more official, I can promise
0:20:12 nothing is going to make it be more official than actually doing the real work and getting
0:20:16 paid.
0:20:17 That’s the bottom line.
0:20:18 Just because you have a business bank account doesn’t mean you have a business yet, but
0:20:21 if crossing these items off your list gives you the confidence to move forward with your
0:20:25 side hustle to start spreading the word, then let’s get them out of the way and get down
0:20:28 to business.
0:20:29 What do you think?
0:20:30 Is there anything that you’ve done to make your side hustle feel more legit?
0:20:33 Was there anything that you wanted to have in place before you started doing any marketing
0:20:37 for your business?
0:20:38 Anything you’d add to the list?
0:20:39 Let me know.
0:20:40 We’d love to hear from you.
0:20:41 If you’re new to the show, welcome.
0:20:43 Thank you for joining me to make your listening experience a little smoother, a little more
0:20:47 curated.
0:20:48 I built a little playlist generator quiz.
0:20:51 You can find it at hustle.show.
0:20:54 There are a few short multiple choice questions, and it’ll build you a personalized playlist
0:20:58 of side hustle show episodes based on your answers that will be most relevant for you.
0:21:02 Then you can add those to your device, you can tune in when you get the chance, you can
0:21:06 learn what works, and you can go make some more money.
0:21:08 Again, that’s hustle.show to claim your personalized playlist.
0:21:12 Thousands of listeners have already gotten theirs, and I want to invite you to be next.
0:21:16 Go grab yours, hustle.show.
0:21:18 That’s it for me.
0:21:19 Thank you so much for tuning in.
0:21:20 Until next time, let’s go out there and make something happen.
0:21:23 I’ll catch you in the next edition of the Side Hustle Show, hustle on.
0:21:28 This edition of the Side Hustle Show is sponsored by Squarespace.
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