613: 14 Income Producing Assets

AI transcript
0:00:00 14 income producing assets to help you build
0:00:03 an outside hustle cash flow.
0:00:05 What’s up, what’s up?
0:00:06 Nick Lover here, welcome to A Side Hustle Show,
0:00:09 part of the entrepreneur podcast network
0:00:11 because you’re the CEO of your own life.
0:00:13 Nobody else is gonna do it for you.
0:00:15 Really important topic for you today
0:00:17 because you know you can make money with your time.
0:00:19 Yes, but there’s a powerful unlock
0:00:21 that comes from making money
0:00:23 that’s not directly tied to your time.
0:00:25 Once income from assets with control
0:00:27 exceeds your monthly expenses,
0:00:28 you’re financially free.
0:00:30 And one way to start to build up that
0:00:32 is with income generating assets.
0:00:34 Income producing assets,
0:00:35 these are things that you own or control
0:00:37 that pay you every month, every quarter, every year.
0:00:40 These are stackable, scalable, honestly pretty addicting
0:00:43 and can help you improve that ratio
0:00:46 of active to quote unquote passive income
0:00:49 in your personal income pie chart.
0:00:51 Now you’ve probably heard the saying
0:00:51 that it takes money to make money.
0:00:53 And to be sure, starting with money,
0:00:55 it’s not gonna hurt you,
0:00:56 but you can also create income producing assets
0:00:59 with a little sweat equity.
0:01:00 Now, when I think of income generating assets,
0:01:03 real estate is one of the first things
0:01:05 that comes to mind and that’s number one on this list.
0:01:07 Real estate can come in all shapes and sizes.
0:01:09 We’ve covered on the show rental property investing,
0:01:12 mobile homes, rental arbitrage, house hacking,
0:01:15 real estate wholesaling, land investing, Airbnb co-hosting,
0:01:19 a ton of different strategies, right?
0:01:20 But a basic example would be buying
0:01:22 an investment property and running it out.
0:01:24 You profit on the spread between
0:01:26 your monthly rent and your expenses,
0:01:27 those being your mortgage, your insurance,
0:01:29 your maintenance costs.
0:01:31 Now this is a realistic way to build
0:01:33 both cash flow and long-term wealth.
0:01:35 In fact, not surprising, rental income
0:01:37 is one of the most common income streams of millionaires.
0:01:41 Here’s how Dustin Heiner explained
0:01:42 his out-of-state rental portfolio in episode 387.
0:01:47 – The way to start is to number one,
0:01:49 find which state you’re gonna invest in
0:01:51 and then zoom into which city you’re gonna invest in.
0:01:54 And the way you do that is I usually use Zillow.
0:01:56 Zillow’s a great site to get big, broad picture.
0:02:00 Actually, it’s a start as we look through that.
0:02:03 It’s a tool for us to do more due diligence
0:02:05 and that’s basically just making sure
0:02:07 we’re making a right investment.
0:02:08 But you’re looking at the entire state,
0:02:09 look for population areas that have
0:02:11 a lot more properties than not
0:02:13 and you zoom into that city and you get even closer and closer
0:02:17 and you’re gonna look at all the different properties
0:02:19 in that specific city to see if they meet your criteria,
0:02:23 how much money you have to invest,
0:02:25 the type of properties that you want
0:02:26 and how much rent it’s gonna make.
0:02:27 So you’re making, here’s a principle for everybody listening.
0:02:30 You wanna buy for $250 or more in passive income
0:02:34 after every single expense that goes into your pocket
0:02:38 ’cause that’s how I provide for my family.
0:02:40 I have 30 plus properties now
0:02:41 and so we literally live off of a real estate.
0:02:43 The next thing we do is build the business,
0:02:46 finding the right people to actually run the business for us
0:02:49 without us doing any work.
0:02:51 ‘Cause with all my properties,
0:02:52 I literally only work 30 minutes a month,
0:02:56 30 minutes a month for every single one of my properties
0:02:58 and other people do the work because I built the business.
0:03:01 Now, let me give you an example
0:03:02 of what building the business looks like.
0:03:03 If you’re gonna start a convenience store,
0:03:05 you’re not gonna just get a location,
0:03:07 open door, put a box of chocolate candy bars
0:03:09 in the center and hope to run a business.
0:03:12 That’s essentially what you’re doing
0:03:13 if you just buy a property anywhere
0:03:14 without building the business.
0:03:15 No, you’re not gonna do that.
0:03:17 You’re gonna get the gondolas,
0:03:18 which are the shelving units.
0:03:19 You’re gonna get the countertops.
0:03:21 You’re gonna get the fountain machines,
0:03:22 the cold storage, the cash registers, bank accounts.
0:03:25 Employees, you’re gonna build the entire infrastructure
0:03:29 before you put one piece of inventory into that business.
0:03:33 And when you’re doing that, you now have a solid business.
0:03:36 Every piece of property with my 30 plus properties now,
0:03:40 I literally view them as inventory.
0:03:43 It’s not a home for me to live in.
0:03:45 It’s a piece of inventory, just like a candy bar.
0:03:47 So once I have the business built,
0:03:49 every new property is like another box of candy bars
0:03:52 inside my business.
0:03:53 And I could just keep adding and adding
0:03:56 and adding into that business.
0:03:57 Does that make sense?
0:03:58 – Dustin went on to explain that your property manager
0:04:01 is the most important member of that team to have in place.
0:04:04 He called them your quarterback.
0:04:05 And other players on your team might include realtors,
0:04:08 contractors, wholesalers, bookkeepers, stuff like that.
0:04:11 But having those team members in place
0:04:13 to make a rental business more hands-off.
0:04:15 Now, the most important thing or the most powerful thing
0:04:18 that Dustin said in that interview
0:04:19 actually came at the very end of the call
0:04:21 and it was him describing getting laid off
0:04:23 from his government job.
0:04:25 The job he thought was super secure.
0:04:27 And in that moment, the identity shift
0:04:29 of becoming an investor first and an employee second.
0:04:33 Because he did have to go find another job.
0:04:35 He might’ve only had one or two properties at that point,
0:04:37 not enough to live on.
0:04:38 But he saw the path forward.
0:04:40 He saw the way out and it took another 10 years
0:04:42 to build that portfolio, to build up that cash flow.
0:04:45 But it started with that really low point
0:04:47 of getting laid off and shifting
0:04:49 that mindset to be I am an investor and my day job,
0:04:53 even though it’s bringing in the lion’s share
0:04:55 of my revenue right now, my day job is now my side hustle.
0:04:57 So that’s episode 387 in your archives to go check it out.
0:05:02 Now, the biggest drawback to real estate
0:05:03 is that obviously houses are expensive.
0:05:06 That’s why it might be worthwhile to take a look
0:05:07 at platforms like Arrived,
0:05:09 which make it easy to invest in income-generating properties
0:05:12 with as little as $100.
0:05:14 I’ve got a direct referral link for you
0:05:16 that I’ll add to the show notes if you wanna check it out.
0:05:18 The company pools money to go buy these properties.
0:05:22 It manages them and then distributes
0:05:24 the cash flow every month.
0:05:25 Income-generating asset number two is dividend stocks.
0:05:29 So dividends are a portion of the company’s profits
0:05:32 that they pay out to shareholders.
0:05:33 But not every company pays a dividend
0:05:35 and some pay more than others.
0:05:37 So one strategy is to buy shares in companies
0:05:39 with long histories of paying and increasing their dividends.
0:05:43 These include name brand businesses
0:05:46 like Target, Chevron, Coca-Cola, AT&T, Procter & Gamble.
0:05:49 These boring old companies aren’t likely
0:05:51 to have explosive share price growth,
0:05:53 but they do spin off consistent passive cash flow.
0:05:56 You can think of it this way,
0:05:57 like every time Coca-Cola sells a soda,
0:06:00 the shareholders are getting a portion of the profits
0:06:02 and they didn’t have to do any work for it.
0:06:04 Dividend investing was one thing that helped me get off
0:06:07 the sidelines as an investor
0:06:09 and really start to build my brokerage account.
0:06:11 And over the course of almost 10 years now,
0:06:13 it’s grown to over $2,000 a month in income.
0:06:16 And like a lot of things, it starts out slow,
0:06:18 but as you feed it and give it more time,
0:06:20 it starts to add up.
0:06:22 Income producing asset number three is bonds.
0:06:24 So where dividend stocks give you an ownership stake
0:06:27 in a company, bonds are like loans
0:06:29 that you give to a company or to the government.
0:06:31 And in return, they promise to pay back with interest.
0:06:34 Bonds are theoretically less volatile,
0:06:36 but they’re not particularly novel or exciting.
0:06:39 So we’re gonna keep moving on.
0:06:40 More income producing assets, including the one
0:06:42 that let me quit my job and the other one
0:06:44 that’s earned me over $80,000 right after this.
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0:07:53 This edition of The Side Hustle Show
0:07:55 is sponsored by Squarespace.
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0:09:04 All right, income producing asset number four is websites.
0:09:07 Now there is a lot to learn to turn a website
0:09:10 into an income generating asset,
0:09:12 but when it works, it can be extremely lucrative
0:09:14 and extremely time leverage.
0:09:16 For example, we’ve heard from Scott in episode 510
0:09:19 about his bird watching blog,
0:09:21 six figure business on a bird watching blog.
0:09:23 We’ve heard from Shelley Marmer earning 50 grand a month
0:09:25 from her travel blogs in episode 573
0:09:28 and we heard from Andrew Fiebert
0:09:30 with his $1.2 million gift ideas site in episode 537.
0:09:34 That was giftlab.co.
0:09:36 So these sites are monetized
0:09:37 with advertising affiliate partnerships and product sales.
0:09:41 And the cool part about that is all of those easily scale
0:09:45 as your traffic grows.
0:09:46 For example, here’s Shelley Marmer
0:09:48 from travelmexicosolo.com in episode 573.
0:09:52 – I do a lot of affiliate marketing
0:09:54 and I don’t care if it’s a 10 monthly search volume.
0:09:58 If I can rank number one in two days
0:10:00 and these are really high price tours
0:10:04 and I’m gonna make $500 commission
0:10:07 off of some of these tours.
0:10:08 I don’t care if it’s only 10 people searching.
0:10:10 So it’s kind of like I tell people
0:10:12 you have to kind of know what’s your goal?
0:10:14 Is your goal traffic or is your goal making money today?
0:10:18 So usually people say, yeah, usually it’s
0:10:21 I wanna make money today kind of thing.
0:10:23 So you run your numbers and I do have some tours
0:10:26 that are high ticket tours
0:10:29 and they will bring in a couple of hundred dollars
0:10:31 in commission for each one.
0:10:33 So that’s okay if there’s 10 people searching every month
0:10:35 and one of them buys that’s $500 off one article
0:10:39 for that month and it’s evergreen content like you mentioned.
0:10:43 So that’s month after month while I sleep.
0:10:44 So that’s totally fine with me.
0:10:46 – Andrew Fiebert from giftlab had a similar strategy.
0:10:49 He shared in episode 537
0:10:51 going after relatively low volume keywords
0:10:54 but with high buyer intent in almost no competition.
0:10:57 – Our thesis is to avoid competition at all costs.
0:11:02 Which is why we have a possum gifts
0:11:03 and dolphin lover gifts and stuff like that.
0:11:05 – We’re gonna take the time to write this article
0:11:07 that nobody else has and hopefully no one will.
0:11:11 – And nobody ever will because it’s so random.
0:11:13 – Okay, so the key word difficulty is the primary metric.
0:11:16 Was there a minimum search?
0:11:17 Like how many people are looking for gifts
0:11:19 for dolphin lovers?
0:11:20 – So in the beginning we would not do anything
0:11:22 that was less than a thousand volume
0:11:24 or anything higher than 10 keyword difficulty.
0:11:27 And then as we built, we realized that we’d be ranking safe.
0:11:31 And I don’t know the number specifically for dolphin lovers
0:11:33 but maybe it gets like 5, 6,000 visits a month
0:11:37 on a 1,000 a month term.
0:11:39 And we realized like the long tail
0:11:42 is actually so much bigger than the head term.
0:11:44 There was so many more keywords in search console
0:11:47 than even appeared in A.R.F.’s.
0:11:50 And so we kind of looked downward
0:11:52 because it’s like say 300 volume.
0:11:55 As we built the site, we learned that if it was very specific
0:11:58 like dolphin lovers or if it had number in it
0:12:01 with for an age like 13 year old boys, 6 year old girls,
0:12:05 the conversion rates were just insane.
0:12:08 And so we would eat almost any volume in those realms
0:12:12 given low difficulty.
0:12:15 – Now, if you wanna start a blog of your own
0:12:16 or a website of your own,
0:12:17 check out my free six part video course
0:12:19 on how to do just that quickly and affordably.
0:12:22 You can find that at side hustle website.com.
0:12:25 And I also wanna mention that building a site from scratch
0:12:28 is just one option.
0:12:29 You can go out and buy a site from a marketplace like Flippa.
0:12:33 We’ve heard from guests doing,
0:12:34 this is a leading marketplace to shop for websites
0:12:36 that are already producing income.
0:12:38 Of course, I would only recommend doing that
0:12:40 if you already have some operational know-how
0:12:42 and you can kind of see a path forward
0:12:44 to increasing the revenue there
0:12:46 or improving the traffic there.
0:12:47 But that brings me to the other point
0:12:49 in that websites can actually be sellable assets,
0:12:52 build something up over the course of a few years,
0:12:54 enjoy the cash flow it produces in the meantime,
0:12:57 and then sell it, take some chips off the table,
0:12:59 focus on another project in episode 426.
0:13:02 We covered the story of my virtual assistant website
0:13:05 where I did exactly that over the course of nine years.
0:13:09 In my case, actually slowly built it up.
0:13:11 This was like Yelp for outsourcing companies,
0:13:14 directory plus review platform,
0:13:16 banked a consistent few thousand dollars a month.
0:13:18 And once I kind of figured out what I was doing
0:13:20 and then sold it on to the next owner
0:13:22 where the total income, including the sales price
0:13:25 for this part-time project was over half a million dollars.
0:13:29 So websites has an income producing asset.
0:13:32 And even before that, it was a side hustle website,
0:13:34 a comparison shopping site for shoes in my case
0:13:37 that let me quit my job.
0:13:38 It was three years, nights and weekends,
0:13:40 let me build this up and then call it quits at the day job.
0:13:43 But income producing assets is a powerful stuff.
0:13:45 Remember the formula, when income from assets you own
0:13:48 or control exceeds your monthly expenses, you’re free.
0:13:51 And I feel like getting to that point
0:13:53 should be everybody’s priority.
0:13:54 All right, asset number five is equipment and vehicles.
0:13:58 Now under this category are things that you can buy once
0:14:00 and rent out over and over again.
0:14:03 For example, we’ve done episodes on photo booths,
0:14:05 on portable hot tubs, on mobility scooters,
0:14:08 even people renting out their cars.
0:14:10 One of the fun recent examples was from Lenny Tim in LA
0:14:14 who was earning around $3,000 a month,
0:14:16 renting mobility scooters and wheelchairs.
0:14:19 He had these priced around $75 a day.
0:14:22 So the breakeven window was pretty quick.
0:14:24 A brand new one is about 1,500 bucks right now,
0:14:28 a little less, a little more, but I actually bought mine used.
0:14:32 And I look for about 500 bucks.
0:14:35 I go on Facebook marketplace or any other local marketplace
0:14:38 and I’m looking to get it for about 500 bucks.
0:14:41 So as you can see, I pretty much count my money back
0:14:45 within one, two, three rentals.
0:14:48 – Yeah, I’m thinking you have, if it’s 250 a week
0:14:50 plus 75 delivery, like a couple of weeks later,
0:14:52 I’m in the black on this unit.
0:14:54 How many do you have at this point?
0:14:55 – Right now I only have seven.
0:14:57 – You say only?
0:14:58 I mean, that’s a pretty serious fleet.
0:15:01 – Yeah, it’s not bad.
0:15:02 I have seven right now and I make it work.
0:15:05 I could definitely have a lot more,
0:15:06 but I just keep it completely aside business.
0:15:10 The other thing that Lenny did that I thought was interesting
0:15:12 was to validate demand before ever plunking down
0:15:15 for that first scooter.
0:15:16 He put up the website and waited and waited,
0:15:20 I wanna say years until he was getting a consistent stream
0:15:23 of booking requests.
0:15:25 Now you probably don’t need to wait that long,
0:15:26 but he was minimizing his risk by validating it first.
0:15:30 You know, he’d get enough calls coming in
0:15:32 or enough requests coming in over email to say,
0:15:34 okay, I think there is something here
0:15:36 and I’m ready to go out and give this an actual go
0:15:39 in the real world.
0:15:40 So I would definitely make it a low risk investment.
0:15:42 So that’s episode five, 64 in your archives
0:15:45 to go check it out, renting out mobility scooters
0:15:47 as an equipment rental business.
0:15:49 And there are marketplaces that specialize
0:15:51 in renting out cars, RVs, camera gear, boats, pools,
0:15:55 baby gear, lots more.
0:15:57 Rich Dad, Poor Dad talks about the importance
0:15:59 of spending your money on assets instead of liabilities.
0:16:02 And I don’t know that anyone intentionally seeks out to,
0:16:05 you know, just blow their money on a bunch of liabilities
0:16:07 like lighting it on fire.
0:16:09 We buy stuff that we think makes our lives better
0:16:11 in some meaningful way.
0:16:12 But I think the important reframe here is,
0:16:15 how can you buy stuff that can spin off cash consistently?
0:16:18 Not just banking on some speculative future appreciation
0:16:22 in this type of physical product rental business
0:16:24 is one example of that.
0:16:26 So that’s income producing asset.
0:16:28 Number five, equipment and stuff like that.
0:16:30 Number six on this list is digital products.
0:16:33 It could be a book, it could be an online course.
0:16:35 It could even be something as simple as a printable file,
0:16:38 a spreadsheet or a checklist.
0:16:39 And what I love about these income generating assets
0:16:42 is you can create it once and sell it over and over again.
0:16:45 Here’s how Emily McDermott described
0:16:47 her downloadable spreadsheet business
0:16:50 on Etsy in episode 560.
0:16:52 – I realize, wow, I’m onto something here
0:16:55 in this keyword research thing is really working.
0:16:58 So I continue to use it to identify other spreadsheets
0:17:02 within my niche and that would serve my target audience.
0:17:06 So for example, I made a debt payoff calculator.
0:17:10 I had a monthly budget spreadsheet,
0:17:12 a budget by paycheck spreadsheet.
0:17:14 And all of these terms were long tail keywords
0:17:17 and they were picking up traction really quickly on Etsy,
0:17:20 which was excellent.
0:17:22 But where my business really took off
0:17:24 into six figure territory was when I decided to bundle
0:17:29 a variety of these products into one higher priced product
0:17:34 that gave the customer an overall discount.
0:17:36 So they were saving money.
0:17:38 But because I had to find my target audience,
0:17:41 I knew what they wanted.
0:17:42 I had a good idea of what they wanted.
0:17:44 And I knew they’d be a person who was looking
0:17:47 to make a monthly budget.
0:17:48 They were looking to pay off their debt
0:17:50 and they were probably looking to organize their bills.
0:17:53 And if I could just take all of those existing templates,
0:17:57 plop them all together into one Google Sheets file,
0:17:59 sell it for a higher price,
0:18:01 which at the time was around $20 a file.
0:18:04 That is where my business really took off.
0:18:08 – Okay, so people kind of recognize the value
0:18:11 of why probably gonna want all five or six
0:18:13 of these different things individually.
0:18:15 So I’ll just get the higher priced things.
0:18:17 You increase your average customer value in that point.
0:18:21 – Exactly.
0:18:22 And I think a lot of times people get intimidated
0:18:23 and they think, well, I could never sell a spreadsheet.
0:18:27 I’m not good enough at it.
0:18:27 Or I could never sell a 20, 30, $40 spreadsheet
0:18:31 because I just don’t have the advanced skills.
0:18:34 But it’s really not about the advanced level of your skills.
0:18:38 It’s about solving a pain point
0:18:40 that a customer is experiencing.
0:18:42 And it’s also about offering them a complete transformation.
0:18:47 Because at the end of the day,
0:18:48 that’s what people are buying
0:18:50 with any digital product is a transformation.
0:18:52 They wanna go from point A to point B.
0:18:55 And I can also almost guarantee you
0:18:58 that they don’t wanna look at something
0:18:59 all that complicated either.
0:19:01 They wanna see an easy solution
0:19:03 that they can easily use too.
0:19:05 – I love me a digital product side hustle
0:19:07 and love Emily’s call to solve a pain point
0:19:10 and offer a transformation.
0:19:12 Lots of digital product examples in the archives,
0:19:14 including that episode with Emily, which is number 560.
0:19:18 We had Becky Beach on last year talking about
0:19:21 how she would prompt chat GPT for digital product ideas
0:19:24 in her niche and then continue to use the tool
0:19:27 to help build it out, adding in her own input and insight
0:19:30 along the way to accelerate the content creation process.
0:19:33 I built a few online courses over the years
0:19:35 plus some digital workbooks that make
0:19:37 pretty consistent sales.
0:19:38 Actually, one of my first successes
0:19:40 in selling digital products
0:19:42 was putting a couple of eBooks for sale on Fiverr
0:19:45 before the platform made really the full transition
0:19:48 to being a freelance marketplace.
0:19:50 And that was a fun way to get started.
0:19:51 And in the case of spreadsheets or workbooks,
0:19:55 you may already have the foundation
0:19:56 for that product on your hard drive.
0:19:58 Maybe it’s something that you’re using for work.
0:20:00 Maybe it’s something that you’re using in your personal life.
0:20:02 You know, maybe you could polish it up
0:20:04 and put it out there for sale.
0:20:05 So probably not on Fiverr anymore, but definitely Etsy.
0:20:08 Maybe teachers pay teachers.
0:20:09 Maybe it turns into a course for you to me.
0:20:12 Lots of different options.
0:20:13 And one rule to keep in mind
0:20:15 is like Emily said, think of that customer transformation.
0:20:18 How are they gonna be or feel different
0:20:20 after buying your product?
0:20:22 Hey, order my XYZ spreadsheet template
0:20:25 so that fill in the blank.
0:20:27 I know that is something I can probably do a better job
0:20:29 of communicating for my own products,
0:20:31 but it’s something to keep in mind.
0:20:33 So that was number six, digital products.
0:20:35 Number seven is royalties.
0:20:37 Royalties is another common income stream among millionaires.
0:20:40 And look, you don’t have to be Taylor Swift to earn them.
0:20:42 How this income generating asset works
0:20:44 is you earn a small amount
0:20:46 every time your work is used or purchased.
0:20:48 For example, I have self-published several books now
0:20:51 and earn author royalties every month from Amazon.
0:20:54 Over $80,000 in total since 2011.
0:20:57 Definitely adds up, creates something once,
0:20:59 get paid for it over and over again.
0:21:01 I remember still my first royalty direct deposit
0:21:04 for $42.47 or something back in 2011.
0:21:09 And just having this moment of,
0:21:12 this is the coolest thing in the world.
0:21:13 Like I put my thing up for sale on the world’s largest store
0:21:18 and somebody bought it.
0:21:19 Like this moment of being like a professional author.
0:21:21 Obviously not enough to live on,
0:21:23 but it was something and it has continued
0:21:25 to pay royalties or quote unquote dividends ever since.
0:21:28 So I’m really excited about that.
0:21:29 One of my favorite side hustles.
0:21:31 Now another way to earn royalties
0:21:33 is through product licensing.
0:21:35 In this model, you sell your product idea
0:21:38 to a larger company in exchange for a percentage
0:21:41 of future sales.
0:21:42 For example, Nate Dallas and his brother licensed
0:21:45 this card game inspired by Pictionary to Mattel.
0:21:50 And the duo, they didn’t have to design it.
0:21:51 They didn’t have to produce it.
0:21:52 They didn’t have to sell it.
0:21:53 But they found somebody else who could,
0:21:55 Mattel in this case, in the split
0:21:57 and eventual $300,000 in royalties
0:22:00 over the course of 10 years.
0:22:02 And here’s Stephen Key from Invent Right
0:22:04 explaining the basics.
0:22:05 – It doesn’t require any capital.
0:22:07 You don’t have to set up a company.
0:22:09 And there’s so many companies out there
0:22:12 that need us creator people.
0:22:14 So they’re looking for ideas.
0:22:15 And every year, there’s just more and more opportunity
0:22:18 for us to submit ideas to companies
0:22:20 and let them pay us royalties for everyone they sell.
0:22:23 – So that’s the basic business model is saying,
0:22:25 hey, I am the idea guy who we just had on the show.
0:22:29 And I’m going to turn around and essentially sell
0:22:32 that intellectual property to some company
0:22:34 who can turn that into a product to make money off it.
0:22:36 – Absolutely.
0:22:37 You’re basically renting your idea to a company.
0:22:39 – Okay.
0:22:40 – And they’re going to pay you and everyone they sell.
0:22:43 So you don’t have to start a company.
0:22:45 You don’t have to worry about manufacturing
0:22:46 or raising money or do any of those things.
0:22:49 And what’s really great about it, Nick,
0:22:50 it’s really speed to market today, right?
0:22:53 If you start a company, raise capital,
0:22:55 all those types of things that you need to do
0:22:56 to be successful, it takes a lot of time and effort.
0:22:59 When you license an idea,
0:23:01 you find that perfect partner
0:23:03 that has relationships, distribution, money.
0:23:06 They can put your product on a shelf extremely quick.
0:23:08 – Stephen went on to explain that 5% of gross sales
0:23:11 is a pretty typical product licensing agreement,
0:23:14 which may not seem like a lot,
0:23:16 but if you think about the distribution
0:23:18 and economies of scale that some of these larger brands have,
0:23:21 it can really add up,
0:23:22 especially for something with super low startup costs.
0:23:25 I mean, you’re basically taking something for free
0:23:27 from your brain and getting paid for it.
0:23:30 And Stephen had some great tips
0:23:31 on how to approach companies with your ideas.
0:23:34 But one thing that was surprising to me
0:23:35 is that a lot of companies already have a process for this.
0:23:38 They’re really open to crowdsourcing product ideas
0:23:41 from people like you and me and paying us for them.
0:23:44 I was curious, like,
0:23:45 well, let’s just stop them from just taking your idea
0:23:47 and cutting you out.
0:23:47 It’s like, no, no, no.
0:23:48 This is a well-defined process
0:23:50 that people have been doing for generations.
0:23:52 For example, if you look up Hasbro Submit Ideas,
0:23:54 you’ll find a structured program called Hasbro Spark
0:23:58 that lays out how it all works
0:23:59 and how to submit your proposal to the company.
0:24:01 So be sure to check out that full episode
0:24:03 with Stephen for more on how it all works,
0:24:05 which I’ll link up in the show notes.
0:24:07 And of course, books and product ideas
0:24:09 aren’t the only things you can license,
0:24:11 you can license pictures or photography.
0:24:13 You can license music.
0:24:14 Like we had Kathy Heller on the show years ago.
0:24:16 She’s like, hey, I moved to LA.
0:24:17 I wanted to be a rock star.
0:24:18 I found some commercial success
0:24:20 in almost reverse engineering.
0:24:22 What songs people wanted to hear?
0:24:24 Oh, they want something bouncy and upbeat.
0:24:26 Dude, I can create that kind of jingle
0:24:28 and she did really well with that.
0:24:30 You can get licensed or earn royalties for voiceover work
0:24:33 where not only can you get paid upfront
0:24:35 as like almost a freelance basis,
0:24:36 but you can also earn licensing rights
0:24:38 when your work is used.
0:24:40 And you can even buy future royalty rights
0:24:42 on sites like royalty exchange.
0:24:45 I’ve got more income producing assets,
0:24:47 including some super, super easy ones right after this.
0:24:50 I never thought I’d say this,
0:24:51 but another spreadsheet of mine has bit the dust.
0:24:54 It was my net worth and investment tracking spreadsheet
0:24:57 where I would dutifully log into
0:24:59 a dozen different accounts every month
0:25:00 to update it and see where we were at as a family.
0:25:03 And you know what killed it?
0:25:04 It was our sponsor, Monarch.
0:25:06 Monarch is the top rated all in one personal finance app.
0:25:09 It gives you a comprehensive view of all your accounts,
0:25:11 investments, transactions, and more,
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0:25:19 And now, Side Hustle Show listeners
0:25:20 get an extended 30 day free trial
0:25:22 when you go to monarchmoney.com/hustle.
0:25:25 So on top of saving me a bunch of time every month
0:25:27 from logging into all those different accounts
0:25:29 and copying in the numbers,
0:25:31 the interface is way better and way more intuitive
0:25:34 than my old spreadsheet ever was or ever could be.
0:25:36 I love being able to customize my Monarch dashboard
0:25:39 to highlight the stuff that’s most important to me,
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0:25:46 for transactions and notifications.
0:25:48 And finally, unlike other personal finance apps,
0:25:50 Monarch doesn’t sell your data.
0:25:52 So after trying out Monarch for myself,
0:25:54 I understand why it’s the top rated personal finance app.
0:25:57 And right now, Side Hustle Show listeners
0:25:58 get an extended 30 day free trial
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0:26:04 That’s M-O-N-A-R-C-H-M-O-N-E-Y.com/hustle
0:26:09 for your extended 30 day free trial.
0:26:14 Did you know that roughly half of Side Hustle Nation
0:26:16 hasn’t started their Side Hustle yet?
0:26:18 If that’s you, I get it.
0:26:19 Starting and building a business is tough.
0:26:22 It takes more than just an idea.
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0:27:22 Income producing asset number eight is vending machines.
0:27:25 Definitely a hot Side Hustle topic these days.
0:27:27 Now you’re gonna pay upfront for the machine
0:27:29 and the inventory, but they can make sales 24/7
0:27:33 without you even being around.
0:27:34 If you find a good location,
0:27:36 they can easily generate $500 plus in profit per month.
0:27:40 And the other cool thing about the vending machine business
0:27:42 is a slow risk, right?
0:27:43 If one location isn’t working,
0:27:45 just pick up, you pack up your machine
0:27:46 and try somewhere else.
0:27:48 Something that would be much more expensive
0:27:50 if it were a brick and mortar store.
0:27:52 Now here’s my chat, here’s part of my chat
0:27:54 with Mike Hoffman from episode 599
0:27:57 on how he got started as a vendingpreneur.
0:27:59 So you get your first yes from this apartment building,
0:28:02 this athlete or student apartment building,
0:28:04 and then you start looking around,
0:28:05 “Well, how am I gonna get a machine?”
0:28:06 Walk me through what happens after that.
0:28:08 – I literally Google vending machines.
0:28:10 You kind of got two routes here.
0:28:12 You got the, you go down the used path,
0:28:14 look on places like Marketplace and Craigslist
0:28:16 and even local refurbish type places
0:28:19 like appliance type places.
0:28:21 And then you got these new places.
0:28:22 And the best analogy I would use
0:28:24 is a new vending machine manufacturer
0:28:27 is very similar to a car dealership.
0:28:28 So I called them up, they’re like,
0:28:30 “All right, Mike, the machine you want,
0:28:31 “it’s gonna be about $5,500.
0:28:34 “Do you want to pay for it up front
0:28:36 “or do you wanna finance it with zero money down?”
0:28:38 And I was like, “Okay, tell me about your financing options.”
0:28:40 Like, “Oh, we can do it over 60 months.
0:28:42 “You can use profits to pay them off early.”
0:28:45 And every single one now I’ve financed with zero money down
0:28:49 and I typically have them paid off in the first year,
0:28:52 just with profits.
0:28:54 – Okay, and that’s like the real estate mindset
0:28:56 of leveraging other people’s capital
0:28:59 versus coming up with 100% down payment.
0:29:01 – Yeah, and this is back to the like,
0:29:03 when I bought that 100 grand house,
0:29:05 I had to put 20% down and that just wasn’t sustainable
0:29:08 every single rental.
0:29:10 So this is where with vending,
0:29:11 I just bought 18 grand worth of vending machines
0:29:13 I think in October and I didn’t put a dollar down.
0:29:16 – And the benefit there is that you got something brand new
0:29:18 ’cause I’m on Facebook Marketplace,
0:29:20 of course like, “Well, shoot, what’s available at the rate?”
0:29:22 From the $500 to $1,000 range,
0:29:25 it looks like for some drink machines.
0:29:28 Okay, a little bit more than that
0:29:29 for like the combo machines or the snack machines.
0:29:31 I don’t know how old they are.
0:29:32 I don’t know if they have card readers,
0:29:34 but there’s options if you want to minimize
0:29:36 the upfront sticker price of these things too.
0:29:39 – There’s definitely options.
0:29:40 I got my first machine used
0:29:42 and then it broke after six months.
0:29:43 And I was like, “I never want to do that again.
0:29:46 I don’t want to be a machine mechanic, none of that stuff.
0:29:49 I just want the singer on it.”
0:29:50 I never have an issue because mine are under warranty.
0:29:53 I just FaceTime them when I’m at the machine.
0:29:55 They do their little troubleshooting thing.
0:29:57 If there’s any issues, they just overnight me apart.
0:29:59 And like I said, I don’t want to be the mechanic.
0:30:02 – Yeah, that becomes a little bit less passive
0:30:04 at that point. – Yeah, exactly.
0:30:05 – So walk me through the math here.
0:30:07 So new machine, $5,500.
0:30:09 You’re financing that over a period of several years.
0:30:12 What’s the typical payment?
0:30:14 – Typical payment is right now with interest rates
0:30:16 are around 170 bucks a month.
0:30:19 Your first payment isn’t due until 90 days
0:30:21 after it’s installed on site.
0:30:23 So you’re going to do 90 days of revenue
0:30:25 before your first $170 payments due.
0:30:29 And then it’s $170 a month, typically,
0:30:31 and that’s just based on today’s rates of,
0:30:33 let’s just say, eight to nine percent.
0:30:35 I don’t know. – Sure, sure.
0:30:37 – Yeah, four years ago that my payments are $112.
0:30:40 So they’re definitely a little variable there.
0:30:42 And then, yeah, you can just use profits to pay those off.
0:30:46 Of those machines I just used as an example
0:30:48 that are 170 bucks a month.
0:30:50 I mean, we had one in January that just did over $1,500.
0:30:55 – Okay, $15 of revenue minus your cost of product.
0:30:58 You aim for a, what, like a 3X markup?
0:31:00 Like stuff and vending machines, not cheap.
0:31:02 – Exactly. – If you pay for the convenience.
0:31:03 – Yep, yep.
0:31:04 So typically we’ll be around 35, 40%.
0:31:08 So let’s just shoot high on expenses.
0:31:10 Let’s say 40% of 1,500 bucks.
0:31:12 So what’s that, $650, $700 in cost of goods?
0:31:16 – Okay, so we’ll call it 800 in profit
0:31:19 on that $1,500 a month.
0:31:21 – Yep. – Okay.
0:31:22 – Yeah, minus your $170 in payment
0:31:24 and you’re still in the black pretty healthily
0:31:26 and you pay it off faster if you don’t like an interest
0:31:28 and you can parlay that into the next machine,
0:31:31 next location.
0:31:32 Okay, so you start to see how this can work out
0:31:35 and you have so far minimized your overhead.
0:31:38 Definitely recommend checking out that full episode
0:31:40 if you missed it, episode 599.
0:31:43 That is income producing asset number eight.
0:31:46 Vending machines, yeah, you gotta restock the machines,
0:31:48 but if you do, that just means you’re making sales.
0:31:51 Income producing asset number nine is small businesses.
0:31:54 So we’ve already covered how you can buy a share
0:31:57 of a profitable business through dividend investing,
0:32:00 but that only works for big public companies.
0:32:03 Another way to generate income
0:32:04 is to buy smaller businesses near you.
0:32:07 For example, Hannah Ingram bought the self-service
0:32:10 car wash in Tennessee, episode 571, super inspiring story.
0:32:14 And even better than that,
0:32:15 she negotiated a seller financing deal
0:32:17 so she was able to close with no money down
0:32:20 and she paid it off with the cash flow from the business.
0:32:23 Now, after taking ownership,
0:32:24 she set out to improve the operation.
0:32:26 And when we recorded, it was earning around $5,000 a month
0:32:30 in exchange for about 30 minutes of work a day.
0:32:33 Now, she mentioned BizbuyCell, Loopnet and Crexy, C-R-E-X-I
0:32:38 as a potential places to go shopping for businesses
0:32:41 or you just drive around your town
0:32:43 and see what you might be able to find.
0:32:45 And with SBA financing,
0:32:46 if you don’t do the seller financing route,
0:32:48 you might be able to acquire the business
0:32:50 with as little as 10% down.
0:32:52 Another example was Johnno Santa Maria
0:32:55 buying his Laundromat in Melbourne, Australia.
0:32:58 In his case, the business was virtually invisible online.
0:33:03 So he applied a little bit of digital marketing savvy
0:33:06 to get it listed in Google, drive more customers.
0:33:08 He added credit card machines
0:33:10 and made some other improvements
0:33:11 and ended up tripling the revenue
0:33:13 in the first year of ownership.
0:33:15 But the cool thing about the business asset class
0:33:17 is not only did you triple the revenue
0:33:19 but you also tripled what the business is worth
0:33:21 if you were to turn around and sell it.
0:33:23 So those are the kind of assets
0:33:25 I think you wanna be on the lookout for,
0:33:27 ones where there may be some quick wins
0:33:30 to accelerate that payback period,
0:33:32 where the business, you know,
0:33:34 it’s fairly valued based on its past performance,
0:33:36 but you’re reasonably confident
0:33:38 that you can make a few tweaks
0:33:39 to make it much more valuable
0:33:41 and potentially lower risk here
0:33:43 because somebody else has already gone through
0:33:45 the startup phase, the risky part, the zero to one.
0:33:48 The business has already been validated.
0:33:49 So you’re essentially buying an income stream
0:33:52 that already exists or in Hannah’s case,
0:33:55 inserting herself into a cash flow
0:33:58 that was already flowing
0:33:59 and doing it in a creative, low risk way.
0:34:01 Income producing asset number 10 is video content.
0:34:04 I think this is one of the most accessible ones on this list
0:34:07 because anybody with a smartphone
0:34:09 can begin creating videos that ultimately make money.
0:34:12 If you’ve got over a thousand subscribers
0:34:14 and meet a couple other watch time requirements
0:34:16 on your YouTube channel, you can enable ads
0:34:18 and you can start to get paid.
0:34:20 Lately for me, this passive income stream
0:34:22 has been around $400 a month and I say passive
0:34:25 because yes, it takes time to create the videos,
0:34:28 but once they’re uploaded,
0:34:29 they can earn that passive income for years
0:34:31 like some of mine have.
0:34:32 And I was just looking at this
0:34:33 as my top 10 YouTube earning videos for the last month.
0:34:38 Only three of those were even uploaded
0:34:40 in the last 12 months.
0:34:41 So they have a long shelf life
0:34:43 and overall a lot of these videos
0:34:45 have earned hundreds of dollars individually,
0:34:47 not life changing, but it adds up, right?
0:34:50 You’re putting in the reps.
0:34:51 We’ve talked about YouTube videos
0:34:52 as examples of planting these money seeds
0:34:55 where you create it once, you put it out into the world
0:34:58 and it becomes this mini digital asset
0:35:00 with potentially a long lifespan
0:35:02 depending on what topic it’s on.
0:35:04 Another unique video-based side hustle
0:35:06 is reviewing products
0:35:07 as part of the Amazon influencer program.
0:35:10 In this program, you create short video product reviews
0:35:13 of items that are sold on Amazon.
0:35:15 Amazon puts your videos on the relevant product pages
0:35:19 and when somebody watches your video
0:35:21 and goes on to buy the product,
0:35:23 Amazon says, “Thank you.
0:35:24 “Hey, thanks for helping us close that sale.
0:35:25 “We’ll give you a small commission for that.”
0:35:27 After you upload,
0:35:29 these videos become income producing assets for you.
0:35:31 It’s totally hands off.
0:35:32 You don’t have to drive any outside traffic.
0:35:34 For example, John Chorus and Tyler Christensen
0:35:37 reported earning up to $2,000 a month
0:35:39 doing this part-time
0:35:40 after just a few months of uploading videos
0:35:42 and you can start with what you already have in your home.
0:35:45 – The first thing I did was, of course,
0:35:47 starting with all the products in your home.
0:35:49 So I actually went through my entire buying history on Amazon
0:35:53 and exported everything I bought as an Excel sheet
0:35:55 and just cranked them out.
0:35:57 That was about maybe 200 products or so.
0:35:59 I thought it’d be more, but I mean,
0:36:01 200 products at least get started with.
0:36:03 – Yeah, I mean, this still has a ton, yeah.
0:36:05 – I then went to close family friends
0:36:07 and actually asked him,
0:36:08 “Okay, I’m starting this news business.
0:36:10 Would you mind supporting me?
0:36:11 I’ll take you out for dinner.
0:36:12 If I can just review some products
0:36:14 which are in your household.”
0:36:15 But that’s not me scuffling through their home,
0:36:17 trying to look for everything on Amazon.
0:36:18 They would actually be out in display.
0:36:21 Yeah, let me make a review on it
0:36:22 and I would just treat them out for helping me out.
0:36:25 And that was a good 100 products or so I was able to do.
0:36:28 – Okay, for me, so I started similar to John.
0:36:31 I exported my shopping history
0:36:33 and I’m a little older than you guys
0:36:35 and have four children.
0:36:36 So my history was like 800 products
0:36:38 and most of them aren’t currently up on Amazon.
0:36:42 And so I found that I was really spinning my wheels
0:36:44 trying to find those products
0:36:46 or find that they were still being sold on Amazon.
0:36:49 So it was easier for me to just go around the house
0:36:52 and just pick a room at a time, do everything in the room.
0:36:54 And even if you don’t buy it on Amazon,
0:36:56 if it has an Amazon listing, you can post a video for it.
0:36:59 So if I bought it at Walmart or somewhere else,
0:37:02 but it’s listed, I would make those videos.
0:37:04 So we just made the rounds
0:37:05 and I don’t think I’m gonna run out of stuff anytime soon.
0:37:08 I have a little over 300 videos.
0:37:10 I think I could do another 300 without breaking a sweat.
0:37:13 – For the Amazon influencer program,
0:37:15 it is something you have to apply for.
0:37:17 You do need to have some level of social media following
0:37:19 to qualify.
0:37:21 They don’t tell you exactly how many followers that is,
0:37:23 but you don’t need millions.
0:37:25 You don’t have to be this huge influencer to get accepted,
0:37:27 but this is exactly how I started,
0:37:29 what Tyler’s describing.
0:37:30 Look around the office.
0:37:31 Hey, I’ve got this microphone arm, this standing desk,
0:37:34 the standing desk mat, the ring light
0:37:37 and the teleprompter and the podcasting headphones,
0:37:40 all sorts of stuff.
0:37:41 And it’s like, shoot, I’m gonna go through,
0:37:42 create these little videos one to two minutes each
0:37:44 and start to earn some commissions.
0:37:46 I was surprised.
0:37:47 Like my first $9 came almost immediately
0:37:50 within a few days of uploading these videos.
0:37:51 And this is like mind blown.
0:37:53 This is the easiest money that I’ve ever made online.
0:37:56 And I wanna give some additional context here
0:37:58 on the videos as income generating assets argument
0:38:01 because I have uploaded zero videos
0:38:03 to the Amazon Influencer Program so far this year
0:38:06 and have still earned over $400 in commission so far.
0:38:09 So imagine what might happen if you actually took it
0:38:12 seriously and were consistent with creating content
0:38:14 and being dedicated and diligent about creating more videos,
0:38:17 something that I should probably go and do.
0:38:19 But make sure to check out our full episode
0:38:20 on the Amazon Influencer Program,
0:38:22 episode 562 in your podcast feed to learn more about that one.
0:38:27 That’s income generating asset number 10,
0:38:29 the Amazon Influencer Program.
0:38:31 Number 11 is billboards.
0:38:33 So we just heard from Chris Brown in episode 608
0:38:37 earlier this month on how he was able to retire early
0:38:40 from the cash flow from his portfolio
0:38:43 of Bentonville, Arkansas billboards.
0:38:46 Each one can earn up to thousands of dollars a month
0:38:49 depending on the location.
0:38:50 Really interesting episode that 100% made me wanna go out
0:38:55 and find a billboard.
0:38:56 So that’s number 11.
0:38:57 Number 12 is cash.
0:38:59 And it might sound a little weird,
0:39:01 but the cash in your wallet, in your bank account
0:39:03 can actually be an income producing asset on its own.
0:39:07 This works by putting it into a high yield savings account
0:39:09 or certificate of deposit and earning interest on your money.
0:39:12 Of course, interest rates fluctuate all the time,
0:39:15 but a low risk way to generate some extra income.
0:39:18 Number 13 on this list is your smartphone.
0:39:21 And I think this one is overlooked,
0:39:23 but there are dozens of apps that pay you real money
0:39:26 for sharing your data usage, your location,
0:39:29 and other habits.
0:39:31 One of my newest finds is called Kaden,
0:39:33 which I think is iOS only at the time of this recording,
0:39:36 but it earns over $10 a month on autopilot
0:39:40 just by sharing some data, connecting a few accounts.
0:39:43 Mobile expression is one that’s been around forever.
0:39:46 It’s like a market research panel
0:39:47 that kind of runs in the background,
0:39:49 pays you for data from your mobile phone,
0:39:51 probably worth 20 bucks a year.
0:39:53 They give you a free $5 gift card after your first week.
0:39:56 Another one is Pogo.
0:39:57 I’ll link up all of these,
0:39:59 but you share your location,
0:40:00 you can share your credit card transaction data
0:40:02 with Pogo, you earn points that you cash out
0:40:04 to PayPal, Venmo, give cards,
0:40:07 maybe 10, 20 bucks a year worth of income from Pogo,
0:40:10 but you’re thinking of your phone as not just an expense,
0:40:13 but an income generating asset.
0:40:14 I’ll link up a few of those apps in the show notes.
0:40:17 And finally, number 14 on this list is your credit card.
0:40:20 And the reason this makes the list
0:40:22 is you pay the same price at most places,
0:40:24 whether you pay with cash or a credit card.
0:40:26 So you might as well get one to 5% cash back
0:40:29 in the form of credit card rewards.
0:40:31 According to Yahoo Finance,
0:40:32 the average American spends over $1,500 a month
0:40:35 on their credit card.
0:40:37 So even if you’re just getting 1% cash back,
0:40:39 that’s worth an extra $180 a year,
0:40:41 just for spending like you normally would.
0:40:43 And that doesn’t even take into consideration
0:40:45 your opportunity to open one to two new accounts a year
0:40:48 and claim $150 to $1,000 plus in credit card signup bonuses.
0:40:54 So I will link up the best cash back cards available today
0:40:57 in the show notes for this episode.
0:40:59 Hopefully this list got your gears turning
0:41:01 on different income producing assets that you could build
0:41:04 or buy to start a new revenue stream,
0:41:06 to start to erase some of your expenses
0:41:09 with time leveraged income.
0:41:11 To recap, we talked about real estate, dividend stocks,
0:41:14 bonds, websites monetized with advertising,
0:41:17 affiliate relationships, your own products and services.
0:41:20 We talked about equipment and vehicles
0:41:21 with the example of Lenny Tim
0:41:23 and his mobility scooter rental.
0:41:25 We talked about digital products,
0:41:26 whether that was online courses,
0:41:28 whether that was spreadsheet templates,
0:41:30 whether that was printable products.
0:41:32 We talked about earning royalties,
0:41:33 in my case, over $80,000 from self-published book royalties
0:41:37 over the course of more than a decade at this point.
0:41:40 We talked about vending machines with Mike Hoffman,
0:41:42 really interesting side hustle right now.
0:41:44 We talked about buying small businesses,
0:41:46 inserting yourself into a cash flow that’s already flowing,
0:41:49 just stepping in front of something,
0:41:50 having let somebody else do the risky part,
0:41:53 the zero to one startup phase.
0:41:54 And I’m gonna come in and hopefully operate this
0:41:57 a little bit better, smarter, faster, cheaper,
0:42:00 applying whatever expertise that you have
0:42:02 on there to improve the payback period on that.
0:42:04 We talked about video content,
0:42:05 both in the form of YouTube
0:42:07 and the Amazon influencer program,
0:42:09 a couple passive income streams for me on the video side.
0:42:12 We talked about billboards,
0:42:13 really interesting recent episode, which we’ll link up.
0:42:16 And then finally, we talked about cash, your smartphone,
0:42:18 and then your credit card in your wallet
0:42:20 to earn some cash back and cash back bonuses
0:42:23 in the form of new card openings
0:42:25 or new card sign up bonuses.
0:42:27 And you gotta think, why is this stuff important?
0:42:28 Well, it’s important because once income
0:42:31 from assets you control exceeds your monthly expenses,
0:42:34 you’re financially free.
0:42:35 If you ever played the cash flow board game,
0:42:37 like this is where you have escaped the rat race.
0:42:39 It’s a really, really powerful moment,
0:42:41 really, really important stuff.
0:42:42 So hopefully you can use one or more
0:42:44 of these income producing assets to help get you there.
0:42:47 Now, lots of archive episodes mentioned in this one.
0:42:51 Make sure to check those out if you missed them.
0:42:53 As always, I’ll have all the resources mentioned,
0:42:56 linked up in the show notes for you.
0:42:57 All you gotta do is follow the link
0:42:58 in the episode description
0:43:00 and you’ll get right over there.
0:43:02 That’s it for me.
0:43:02 Thank you so much for tuning in.
0:43:04 If you’re finding value in the show,
0:43:06 the greatest compliment is to share it with a friend.
0:43:08 So fire off that text message.
0:43:10 Let them know they should check out this episode.
0:43:11 Until next time, let’s go out there
0:43:13 and make something happen
0:43:14 and I’ll catch you in the next edition
0:43:16 of The Side Hustle Show, hustle on.

Income producing assets are things you own (or control) that pay you every month, quarter, or year.

In this post, I’ll share some of the best income producing assets you can build or acquire — starting on the side.

These selections are based on:

  • 15+ years building income-producing assets online
  • 20+ years as an investor in income producing assets
  • 500+ interviews with successful side hustlers

You’ve probably heard the saying that it “takes money to make money,” but that’s not always true. Sure, starting with money will help, but you can also create income producing assets with a little sweat equity.

Ready? Let’s do it!

Full Show Notes: 14 Income Producing Assets

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