654: I Interviewed My AI Self … What it Got Right, Wrong, and a Little Weird

AI transcript
0:00:06 Okay, it’s 2025 and the line between reality and science fiction is getting more and more
0:00:07 blurry every day.
0:00:13 In this episode, I sit down with someone I’ve never met, but they actually know me pretty
0:00:14 well.
0:00:16 They even kind of sounds like me in an eerie sort of way.
0:00:22 I was curious how well today’s AI models could pretend to be someone else, given a few simple
0:00:23 props.
0:00:28 The result is this chat with RoboNik, which is the name I’ve given to my AI alter ego.
0:00:31 RoboNik, welcome to the side hustle show.
0:00:32 Hey, thanks for having me.
0:00:36 Stick around to hear what side hustles the AI thinks you should start this year.
0:00:41 It’s take on my weaknesses as an entrepreneur and whether or not it’s out to take my job.
0:00:45 RoboNik, I want to start off with the question that’s on top of probably everybody’s mind
0:00:51 and that would be the trends or industries that you’re most excited about for side hustlers
0:00:52 right now.
0:00:57 One area I’m really excited about is AI and automation driven side hustles.
0:01:03 Tools like chat, GPT, and other AI platforms are empowering side hustlers to create scalable
0:01:04 services.
0:01:08 For example, people are offering content creation, chatbot building, and even AI voiceover work
0:01:11 for applications like virtual assistants and audiobooks.
0:01:14 It’s incredible how accessible these tools have become.
0:01:18 Next up is the green movement, especially in sustainability focused side hustles.
0:01:24 One example is e-waste upcycling, where entrepreneurs turn discarded electronics into unique art
0:01:25 or functional items.
0:01:30 This taps into both environmental consciousness and demand for custom handmade products.
0:01:32 Virtual reality is another space to watch.
0:01:38 VR fitness is gaining traction where trainers run immersive workout sessions in virtual environments.
0:01:42 Plus, remote first workplaces have sparked demand for virtual event planners and remote
0:01:44 team building facilitators.
0:01:48 These roles let you leverage technology to connect people no matter where they are.
0:01:52 On the wellness side, personalized nutrition planning and biohacking coaching are becoming
0:01:53 big.
0:01:57 With tools that integrate genetic data and lifestyle insights, side hustlers can offer
0:02:01 highly tailored services to help clients optimize their health.
0:02:06 Lastly, urban services are on the rise like micro mobility repair for e-scooters and e-bikes.
0:02:11 Cities are embracing eco-friendly transport, and this creates a need for skilled technicians.
0:02:16 Similarly, smart home automation is booming as more people look to optimize their homes
0:02:17 with the latest tech.
0:02:21 The beauty of these trends is they all cater to growing industries.
0:02:24 If you’re thinking about starting a side hustle aligning with one of these areas, it
0:02:27 could be a great way to ride the wave into 2025.
0:02:29 All right, Real Nick back again.
0:02:32 So we’ve got like five and a half suggestions here.
0:02:36 AI, yes, obviously that’s the one that everyone is thinking about, finding different ways
0:02:42 to work smarter, not harder to accelerate your output, to reduce the time consuming elements
0:02:46 of your business, or selling that kind of service into another business.
0:02:50 The next idea RoboNik that you came up with was the green movement, and we do see a big
0:02:54 shift towards sustainability and helping households and businesses reduce their carbon footprint.
0:02:59 But I’m not sure how big a market there is for e-waste upcycling, always harder to do
0:03:04 on the art side because it’s kind of a luxury purchase rather than a necessity purchase.
0:03:08 Now, one company that seems to be doing well in our area is Ridwell, I’m not sure if they’re
0:03:12 nationwide or not, but they have this little box, kind of looks like a milk delivery type
0:03:18 of box that you keep on your front porch for hard to recycle items like styrofoam and plastic
0:03:20 bags and light bulbs and batteries, that kind of thing.
0:03:24 And then they charge you a monthly subscription service, so there might be an opportunity
0:03:29 to do something similar in your area and partner with recycling facilities to collect that
0:03:30 kind of thing.
0:03:36 The VR recommendation, that was kind of a miss for me, it just hasn’t taken off the
0:03:40 way some tech companies thought it would, plus it seems really high tech and out of
0:03:43 reach for most side hustlers to try and build something in that space.
0:03:48 The next trend RoboNik that you mentioned was personalized nutrition and biohacking.
0:03:50 I do really like this area.
0:03:54 It could be coming up with meal plans, it could be full on meal prep, it could be accountability
0:04:00 coaching like what my body tutor has done, they’ve done millions of dollars a year with
0:04:03 their revenue because they charge you a few hundred dollars a month and they check in with
0:04:07 you a few times a week on what you’re eating and hold you accountable to your goals on
0:04:14 a larger scale. Function health has absolutely blown up with their hundred biotracker measurement
0:04:15 blood draws.
0:04:18 I signed up for it this month and went in for my blood draw.
0:04:22 They just partner with Quest, these local blood draw facilities.
0:04:26 The woman there, the technician there said like 90% of her appointments were function
0:04:27 customers.
0:04:28 That’s pretty crazy.
0:04:32 So definitely a growing interest in health and specifically personalized health.
0:04:37 What was the last one? Micro mobility repair? This sounds like a fancy way of just learning
0:04:39 some basic repair skills.
0:04:45 For example, we’ve got the local mobile bike repair guy I’ve done some business with and
0:04:48 how I came upon him called up the local bike shop.
0:04:52 They were booking three plus weeks out so I found the mobile guy as an alternative may
0:04:56 have paid a premium for him coming to me but it saved me the trip and it saved me the three
0:05:02 week wait time. One of my favorite add-on side hustles if you end up doing something
0:05:07 like this is to create the how-to videos while you’re doing any sort of repair.
0:05:11 This was the Matt Bokknok playbook. We got a whole series of his side hustle story on
0:05:16 the show starting out doing motorcycle repair in his garage, setting up the camera, filming
0:05:20 himself doing the thing, building out the YouTube channel, building out the full engine
0:05:23 rebuild videos as a digital product sale.
0:05:29 Really cool, inspiring, layering a time leveraged or passive element onto what on the surface
0:05:32 is just a straight up hours for dollars service business.
0:05:38 You also mentioned smart home automation which I do think is an interesting area and one
0:05:42 that you could probably build a profile for on sites like Thumbtack, TaskRabbit, Angie,
0:05:46 AirTasker and may not even need to be that sophisticated of a service.
0:05:52 A few months ago we came across an entrepreneur I want to say in the Washington DC area who
0:05:58 was doing like $30,000 a month worth of TV mounting, $1,000 a day hanging TVs on walls.
0:06:01 That’s great money for a skill I would argue just about anyone can learn.
0:06:06 RoboNik, thank you for those suggestions, but trends aside, let me put you on the spot.
0:06:10 If you had to start over, what business would you start and why?
0:06:15 If I had to start over, I’d lean into a business model that combines low startup costs with
0:06:16 scalability.
0:06:21 One that comes to mind is content-based affiliate marketing, building a niche website or blog
0:06:26 around a topic I’m passionate about and then monetizing it through affiliate partnerships
0:06:28 is such a powerful way to create leverage.
0:06:29 Why?
0:06:33 Well, you’re creating an asset that works for you 24/7.
0:06:37 Once your content is out there and optimized for search engines, it can bring in traffic
0:06:40 and revenue without you needing to trade hours for dollars.
0:06:44 Plus, there’s room to scale by adding more content, building email lists or even branching
0:06:46 into digital products.
0:06:50 If I were looking for something more hands-on, I’d probably start with freelance services,
0:06:52 something like podcast editing or copywriting.
0:06:57 Both are in high demand, don’t require a ton of upfront investment and let you build
0:06:58 a portfolio quickly.
0:07:02 These types of businesses are great for learning new skills while earning and can eventually
0:07:06 evolve into more passive income streams like courses or coaching.
0:07:11 Ultimately, I’d focus on a business where I could reinvest the early profits into growth,
0:07:13 making it something sustainable for the long term.
0:07:18 All right, all right, I’m with you on the combination of low startup costs and scalability.
0:07:22 That’s a great combination, but I’m not as hot on content-based affiliate marketing as
0:07:24 I once was.
0:07:26 The reason is the search landscape has changed considerably.
0:07:32 It’s quite a bit harder and much less predictable to create and rank content than it was even
0:07:33 just a couple of years ago.
0:07:36 That’s not a model I would necessarily bank on.
0:07:43 The pivot there would be a more social first strategy focusing on Q&A content on YouTube
0:07:45 instead as one example.
0:07:49 And of course, you should still have your own website as a home base, as a place that
0:07:54 you really own and control, but I think you’re going to have to look beyond SEO to drive traffic
0:07:56 especially in the early days.
0:08:01 And yes, freelance services around an area of expertise, that’s a tried and true model.
0:08:04 That’s a great way to generate cash flow quickly without a lot of overhead.
0:08:09 But the other thing that’s worth mentioning, if you’re truly in a position of starting
0:08:13 over from scratch, don’t discount, just get in a job.
0:08:14 There’s no shame in that.
0:08:16 It’s a way to stabilize your finances.
0:08:21 It’s a way to learn some new skills, to build a bit of a network and potentially lay the
0:08:24 foundation for your next side hustle or entrepreneurial project.
0:08:27 Now, RoboNic, I have another question for you.
0:08:31 And I think this is a Peter Thiel style interview question.
0:08:35 But what’s something that you believe that most people would find crazy?
0:08:37 Everybody has an income generating skill.
0:08:39 They just might not realize it yet.
0:08:44 Most people think they need a groundbreaking idea or some special expertise to start a side
0:08:45 hustle.
0:08:50 But often, the skills you already have or the things you enjoy doing can be monetized.
0:08:54 For example, I’ve seen people turn hobbies like gardening, organizing, or even doodling
0:08:56 into thriving businesses.
0:08:59 It’s all about reframing what you know and finding the right audience for it.
0:09:03 One of my favorite examples is a guest I had on the show who built a six-figure business
0:09:06 flipping clearance items from big box stores.
0:09:11 It wasn’t glamorous, but it worked because they were willing to see opportunity where
0:09:12 others saw a clearance rack.
0:09:15 The crazy part is this.
0:09:17 There’s no shortage of opportunity.
0:09:21 The trick is figuring out how your unique skills or interests can solve a problem or
0:09:23 create value for someone else.
0:09:26 Once you adopt that mindset, you start seeing possibilities everywhere.
0:09:29 Okay, I don’t know how controversial that is, but we can run with it.
0:09:31 Everybody has an income generating skill.
0:09:34 The trick is uncovering yours and bringing that to market.
0:09:36 But come on, RoboNic, share some dirt.
0:09:39 What’s something people would be surprised to learn about you?
0:09:41 All right, let’s fill some dirt.
0:09:43 Here’s something that might surprise people.
0:09:45 I didn’t always see myself as an entrepreneur.
0:09:48 Back in college, I was on a pretty traditional path.
0:09:53 I had the idea that I’d graduate, get a good job, work my way up the ladder, and that would
0:09:54 be my career.
0:09:59 It wasn’t until I stumbled into affiliate marketing and got that first taste of making
0:10:04 money online that I started to see there was another way to build a life and income.
0:10:08 Another thing people might not expect is that I’m not some extroverted networker.
0:10:11 I’m actually pretty introverted by nature.
0:10:16 Going to conferences or networking events, that’s way outside my comfort zone.
0:10:19 But I’ve learned to lean into it because the connections and relationships you build
0:10:23 are so valuable, not just for business, but for personal growth too.
0:10:25 Oh, and here’s one more for fun.
0:10:29 I once tried running a mobile car wash business in college.
0:10:30 Let’s just say it was short lived.
0:10:34 Turns out hauling around buckets of water and soap isn’t the easiest way to make a
0:10:35 buck.
0:10:40 I did the seed for thinking about entrepreneurship as a path forward so no regrets.
0:10:42 Now you just make it stuff up.
0:10:47 I never had a mobile car wash business, but I can probably guess the picture that’s probably
0:10:50 somewhere on the website that you’re basing that assumption on.
0:10:54 So far, RoboNik is scoring some hits, but not without some swings and misses along the
0:10:55 way.
0:10:59 We’ve got more AIQ and A coming up right after this.
0:11:04 Did you know there’s a disease running rampant alongside hustlers and new entrepreneurs?
0:11:06 It’s called Superhero Syndrome.
0:11:10 Symptoms include a feeling like you got to do everything yourself, thinking you’re the
0:11:13 only one who can do it right and struggling to let go of certain tasks.
0:11:15 Does that sound familiar to anyone?
0:11:17 But the good news is there is a cure.
0:11:21 Our sponsor indeed can help you find the best candidates for the roles you need to fill
0:11:23 and find them fast.
0:11:26 Stop struggling to get your job posts seen on other job sites.
0:11:30 Indeed, sponsored jobs help you stand out and hire fast.
0:11:34 With sponsored jobs, your post jumps to the top of the page for your relevant candidates
0:11:37 so you can reach the people you want faster than ever.
0:11:42 Sponsored jobs posted directly on Indeed get 45% more applications.
0:11:44 Don’t let Superhero Syndrome hold you back.
0:11:46 That’s why for my next hire, I’m using Indeed.
0:11:48 There’s no need to wait any longer.
0:11:51 Speed up your hiring right now with Indeed.
0:11:56 Side Hustle Show listeners get a $75 sponsored job credit to get your jobs more visibility
0:11:59 at Indeed.com/SideHustleShow.
0:12:04 Go to Indeed.com/SideHustleShow right now and support our show by saying you heard about
0:12:10 Indeed on this podcast, Indeed.com/SideHustleShow terms and conditions apply.
0:12:12 Hiring Indeed is all you need.
0:12:17 If saving more and spending less is one of your top goals for 2025, you’re going to want
0:12:18 to hear this.
0:12:22 When I switched to premium wireless with our sponsor Mint Mobile, it added hundreds of
0:12:24 dollars a year back to my bottom line.
0:12:25 Why is that?
0:12:30 Because Mint Mobile lets you maximize your savings with plans starting at $15 a month
0:12:32 when you purchase a three-month plan.
0:12:36 Even better, all their plans come with high-speed data and unlimited talk and text delivered
0:12:39 on the nation’s largest 5G network.
0:12:43 You can use your own phone with any Mint Mobile plan and bring your existing phone number
0:12:45 and all your existing contacts.
0:12:46 They make it super easy.
0:12:51 To get this new customer offer and your new three-month unlimited wireless plan for just
0:12:56 $15 a month, go to MintMobile.com/SideHustle.
0:12:59 That’s MintMobile.com/SideHustle.
0:13:04 Cut your wireless bill to $15 a month at MintMobile.com/SideHustle.
0:13:08 $45 upfront payment required, equivalent to $15 per month.
0:13:11 New customers on first three-month plan only.
0:13:15 Speeds slower above 40 gigabytes on unlimited plan.
0:13:17 Additional taxes, fees, and restrictions apply.
0:13:20 See Mint Mobile for details.
0:13:24 Okay, RoboNic, let’s talk podcasting in online business a minute.
0:13:27 Let’s say you’re me in 2013.
0:13:29 What inspired you to start the SideHustle show?
0:13:33 Did the world really need another entrepreneur interview podcast?
0:13:34 That’s a great question.
0:13:36 Honestly, it’s one I asked myself at the start.
0:13:42 When I started the SideHustle show back in 2013, there were already a few entrepreneur
0:13:45 podcasts out there, but I felt like something was missing.
0:13:51 A lot of shows focused on the big flashy startup success stories, tech unicorns or founders
0:13:53 raising millions in venture capital.
0:13:56 That’s great, but it didn’t feel relatable to most people, including me.
0:14:01 What I wanted to create was a space for everyday entrepreneurs, people who are building something
0:14:04 on the side, starting small and figuring things out as they go.
0:14:08 I saw an opportunity to showcase stories that were actionable and accessible where listeners
0:14:10 could say, “I could do that too.
0:14:15 What inspired me most were the stories of scrappy problem-solving and creative thinking.
0:14:20 I’ve always been fascinated by the idea of earning your own income outside of a traditional
0:14:21 nine to five.”
0:14:26 My own journey started with little experiments like selling paint jobs or flipping products
0:14:27 online.
0:14:30 I wanted to share those kinds of stories to inspire others.
0:14:33 Did the world really need another entrepreneur interview podcast?
0:14:39 Maybe not, but I believed it needed a show that focused on real, relatable examples of
0:14:42 people taking control of their financial futures.
0:14:45 I think that niche has resonated with listeners over the years.
0:14:46 Love it.
0:14:47 So true.
0:14:53 But we both know it took a while for the show to turn into a viable income.
0:14:56 Not that many shows that started in 2013 are still going.
0:14:57 What made you stick with it?
0:15:00 First, I genuinely love the work.
0:15:04 Getting to talk to creative, inspiring people every week and hearing their stories of innovation
0:15:06 and grit never gets old.
0:15:11 It’s energizing to connect with entrepreneurs who are solving real problems and building
0:15:12 something meaningful.
0:15:16 That enthusiasm keeps me excited to hit record week after week.
0:15:20 Second, I approached the podcast with a long-term mindset from the start.
0:15:25 I knew growth wouldn’t be overnight, so I set realistic expectations and committed to
0:15:27 showing up consistently.
0:15:32 Over time, that consistency has built trust with the audience and momentum for the show.
0:15:36 Finally, what really keeps me going is the impact it’s had on listeners.
0:15:40 When I get an email or a message from someone who says they started their side hustle because
0:15:46 of the show or even quit their job to go full-time with their business, that’s incredibly rewarding.
0:15:50 Knowing the content is making a difference in people’s lives is the ultimate motivator.
0:15:54 So while podcasting can be a grind at times, the combination of passion, persistence, and
0:15:57 purpose has made it well worth the journey.
0:16:00 Do you have another 650+ episodes in you?
0:16:03 That’s a big number to think about, 650 more episodes.
0:16:08 Honestly, I can’t say for sure, but I’ll tell you this, as long as there are creative
0:16:13 people finding innovative ways to earn money on their own terms, I’ll have more than enough
0:16:15 material to keep going.
0:16:18 The beauty of side hustling is that it’s always evolving.
0:16:22 New trends, tools, and opportunities emerge all the time.
0:16:27 When I started the podcast in 2013, platforms like TikTok didn’t even exist, and now they’re
0:16:29 a game changer for creators and entrepreneurs.
0:16:34 The landscape changes so fast, and that keeps things fresh and exciting, plus I still feel
0:16:37 like I’m learning alongside the audience.
0:16:41 Each guest brings a unique perspective, and their stories often spark new ideas for me
0:16:42 personally.
0:16:46 So as long as there’s that curiosity and a desire to help people take action, I think
0:16:48 I’ve got a lot of gas left in the tank.
0:16:50 Will I hit 650 more?
0:16:51 I guess we’ll find out together.
0:16:52 I guess we’ll find out together.
0:16:53 Attached to the hit, buddy.
0:16:57 Now, I said it before, it’s like the best job in the world, getting paid to share these
0:17:02 stories, and I’m constantly inspired by the amazing guests that find their way across
0:17:03 my desk.
0:17:07 Now, RoboNik, obviously you’ve done a great job growing the podcast and staying consistent
0:17:12 with it, largely without the support of a big social media following.
0:17:16 And I don’t mean any offense by this, but why is your social media game so weak?
0:17:17 Fair question.
0:17:20 I’ll be the first to admit that my social media presence isn’t as strong as it could
0:17:21 be.
0:17:22 But here’s why.
0:17:27 So, I’ve prioritized building long-term, searchable content over chasing the next viral post.
0:17:32 For me, the podcast, the blog, and the email list have been the core focus because they
0:17:34 create evergreen value.
0:17:38 Social media can be a great tool for engagement and visibility, but it’s fleeting.
0:17:42 A tweet or a TikTok video might have a 24-hour shelf life, while a well-crafted blog post
0:17:46 or podcast episode can bring in traffic and listeners for years.
0:17:50 That said, I do recognize the opportunity to meet people where they are, and social media
0:17:52 is definitely part of that.
0:17:56 So it’s an area I’m working on improving, finding the balance between delivering value
0:17:59 on the platforms and not getting sucked into the never-ending content churn.
0:18:03 If you’ve got any tips for leveling up my social media game, I’m all ears while you’re
0:18:04 asking the wrong guy for that.
0:18:11 But valid reasoning on the focus on long-term, evergreen content, it’s a content as digital
0:18:16 property strategy, collecting cash flow, hopefully for years, as opposed to content as a marketing
0:18:20 strategy, but there’s certainly room for both types in the tool belt.
0:18:24 Now, aside from social media, what do you see as your biggest weaknesses?
0:18:29 That’s a great question, and I think self-awareness is key in any entrepreneurial journey.
0:18:33 Aside from my less-than-stellar social media game, one of my biggest weaknesses is probably
0:18:35 trying to do too much myself.
0:18:39 I’ve always been a bit of a DIY guy, which is great in the beginning when you’re bootstrapping.
0:18:43 But as things grow, it can become a bottleneck.
0:18:47 Delegation is something I’ve gotten better at over time, but it doesn’t come naturally.
0:18:51 I have to consciously remind myself to trust others and let go of tasks that don’t require
0:18:53 my direct input.
0:18:58 Another area I’m constantly working on is focusing on long-term strategy versus day-to-day
0:19:00 execution.
0:19:04 When you’re running a business, especially one like Side Hustle Nation that has a lot
0:19:08 of moving parts, it’s easy to get caught up in the immediate tasks, publishing the next
0:19:12 podcast, writing the next email, creating the next piece of content.
0:19:16 But stepping back to focus on the big picture and think strategically about where the brand
0:19:18 is going is something I’m always trying to prioritize more.
0:19:21 Honestly, sometimes I struggle with celebrating the wins.
0:19:26 I’m a bit of a “what’s next” kind of person, which means I don’t always take the time
0:19:31 to reflect on what’s been accomplished before moving on to the next project or goal.
0:19:37 That’s something I’m trying to be more intentional about, both for myself and for the team.
0:19:42 Taking time to celebrate the wins, big or small, helps keep the momentum going and reminds
0:19:45 me why I started all this in the first place.
0:19:47 Alright, this is getting a little weird.
0:19:51 These are all really accurate, but RoboNec, you’re doing good so far.
0:19:56 Let’s talk AI and specifically what people can do to AI-proof their income this year.
0:19:58 There’s a lot of fear around the robot takeover.
0:20:03 I mean, here I am talking to the robot version of myself, but curious to get your take on
0:20:04 this.
0:20:08 To AI-proof your income this year, it’s all about focusing on skills and roles that AI
0:20:10 can’t easily replicate.
0:20:14 First, I’d recommend building “adaptable skills,” the kind of skills that require
0:20:18 critical thinking, creativity, and emotional intelligence.
0:20:23 Think about areas like design, content creation, and strategy development, things that AI can
0:20:25 assist with but can’t replace.
0:20:29 AI might be able to write an article or generate a design, but it won’t be able to offer the
0:20:33 same level of human intuition or creativity that makes your work stand out.
0:20:36 Another key strategy is to leverage AI to your advantage.
0:20:40 Rather than seeing AI as a threat, see it as a tool.
0:20:44 There are plenty of ways to enhance your productivity with AI, whether it’s using automation for
0:20:49 repetitive tasks, analyzing data more efficiently, or streamlining your workflow.
0:20:53 By integrating AI into your processes, you can free up time to focus on the things that
0:20:55 require your unique human touch.
0:21:00 Speaking of human touch, personalization is another area where AI struggles.
0:21:05 It might be able to analyze patterns, but it can’t build deep, authentic relationships
0:21:07 with customers the way humans can.
0:21:12 If you focus on building strong personal connections, whether that’s through coaching, consulting,
0:21:16 or a highly tailored service, you can create a business or side hustle that AI just can’t
0:21:17 replicate.
0:21:20 Also, consider entrepreneurial ventures.
0:21:23 There’s something about building a business or side hustle that requires constant innovation
0:21:25 and hands-on decision making.
0:21:31 Things AI isn’t quite ready to handle, whether it’s creating niche products, curating content,
0:21:36 or offering unique services, the entrepreneurial space offers a lot of room for creativity
0:21:37 and personal touch.
0:21:40 Finally, it’s crucial to embrace lifelong learning.
0:21:44 AI is changing fast, so you’ve got to stay on top of new tools, trends, and technologies.
0:21:48 By continuously upgrading your skills, you’ll be in a better position to pivot and stay
0:21:51 relevant as the world of work continues to evolve.
0:21:56 So AI-proofing your income is about staying human in a tech-driven world, focusing on
0:22:01 creativity, relationships, and the kind of innovation that can’t be replaced by a machine.
0:22:04 I really thought you were going to start a plumbing business or something a little more
0:22:05 hands-on.
0:22:09 These kind of sound like generic platitudes to anyone concerned about the future.
0:22:12 I mean, content creation, that’s what we’re doing right here, right?
0:22:13 You’re right.
0:22:17 Content creation can feel like one of the areas most impacted by AI, especially when
0:22:22 platforms like ChatGPT or video editing tools can churn out material so efficiently.
0:22:27 But the key to AI-proofing content creation isn’t necessarily about avoiding it altogether.
0:22:32 It’s about finding your niche and infusing it with authenticity, unique perspectives,
0:22:34 and specialized knowledge.
0:22:38 Future tools like ChatGPT are great for brainstorming or helping with first drafts, but it’s the
0:22:42 human element that makes content truly resonate.
0:22:46 It’s the personal storytelling, the insight that comes from lived experience, and the
0:22:50 emotional connection with the audience that makes content sticky.
0:22:55 For example, while AI might help generate a script or suggest content ideas, it can’t
0:22:59 replicate your unique voice or the way you engage with your community.
0:23:04 One area where humans can really differentiate themselves is by creating content that engages
0:23:05 niche audiences.
0:23:10 With AI becoming more common, it’s important to tap into hyper-specific topics that AI
0:23:15 might overlook, people are drawn to content that speaks to their exact needs, challenges,
0:23:20 or desires, and that level of personalization and deep understanding is something that AI
0:23:21 can’t quite match.
0:23:26 Another way to AI-proof your content creation is by embracing multi-platform strategies.
0:23:32 AI might be able to churn out content, but it can’t optimize it across various platforms,
0:23:37 make community engagement, or tailor a message specifically to the audience on Twitter, Instagram,
0:23:38 or YouTube.
0:23:42 Those subtleties where AI might miss the mark are opportunities for you to stand out.
0:23:47 Finally, content that involves human interaction will always have a place.
0:23:52 Interactive webinars, live streams, and Q&A sessions allow creators to connect with their
0:23:54 audiences in real time.
0:23:58 These moments of genuine human interaction, where you’re answering questions, offering
0:24:02 feedback and discussing topics cannot be easily replaced by AI.
0:24:08 So while AI can assist in content creation, it still can’t replace the authenticity, personal
0:24:12 connection, and deep niche expertise that people can bring to the table.
0:24:16 If you’re looking to stay ahead in content creation, the strategy is to combine AI tools
0:24:21 with your own unique strengths and create experiences that AI simply can’t replicate.
0:24:25 Well now come to think of it, a content curation AI would be pretty helpful.
0:24:29 I mean we’re always looking for unique stories for the newsletter or for potential podcast
0:24:30 guests.
0:24:34 Now looking at new tech as a tool instead of a threat sounds kind of like something a
0:24:40 threat would say, but trying to embrace that AI as a tool mentality, what are some new or
0:24:44 innovative ways that listeners can use AI tools to build their side hustle?
0:24:49 AI tools are definitely making waves in the world of side hustles, and there are a lot
0:24:53 of innovative ways you can use them to streamline and grow your business.
0:24:57 One of the first things I’d recommend is using AI powered customer service tools.
0:25:01 There are chatbots now that can handle customer inquiries around the clock, giving you a lot
0:25:04 more freedom while still offering top notch service.
0:25:08 For example, setting up something like chat GPT or many chat can allow you to automate
0:25:13 responses, collect feedback, and even make product recommendations based on customer
0:25:14 interactions.
0:25:17 It’s an amazing way to scale without needing to be available 24/7.
0:25:21 Another big area where AI can make a huge impact is content creation.
0:25:26 If you’re running a blog, YouTube channel, or even social media accounts, AI tools like
0:25:30 Jasper or copy.ai can help you produce content quickly and efficiently.
0:25:34 These tools can help you write blog posts, craft email newsletters, or even generate
0:25:35 video scripts.
0:25:40 And beyond creation, AI is great for SEO optimization, making sure your content gets seen by the
0:25:41 right people.
0:25:45 For those of you who are running an e-commerce store or creating visual content, AI powered
0:25:49 design tools like Canva or Adobe Express are real game changers.
0:25:55 These platforms allow you to create professional, quality, graphics, ads, and product listings
0:25:57 in a fraction of the time it would take a designer.
0:25:59 No design background necessary.
0:26:04 Then when it comes to marketing, AI can be a huge help in personalizing your outreach.
0:26:08 Tools like MailChimp or HubSpot can segment your audience based on behavior, allowing
0:26:12 you to send targeted campaigns that resonate with specific groups.
0:26:16 AI is also really useful in predicting trends, which is a powerful tool if you’re trying
0:26:22 to stay ahead of the competition or identify the next big thing for your product or service.
0:26:27 If you’re considering creating an online course, AI tools can even help you with that.
0:26:32 Platforms like Teachable are using AI to simplify the process, whether that’s helping you organize
0:26:35 course content, structure lessons, or generate quizzes.
0:26:40 It’s a great way to get a course up and running quickly without having to spend hours on logistics.
0:26:44 Finally, Data Analysis is another area where AI really shines.
0:26:48 Tools like Google Analytics can help you track customer behavior, understand what’s working
0:26:51 in your marketing, and where to adjust.
0:26:56 The insights you can gather from AI-driven tools will allow you to make data-backed decisions,
0:26:59 optimizing everything from your products to your marketing campaigns.
0:27:03 The beauty of AI is that it can handle a lot of the heavy lifting, leaving you with more
0:27:07 time to focus on creativity, strategy, and personal connections.
0:27:12 As a side hustler, this can give you the freedom to scale without sacrificing quality or service.
0:27:17 Okay, I’m with you on the customer support piece, but I do know plenty of website owners
0:27:20 and designers who might disagree with you on those other options.
0:27:25 RoboNix dropped a bunch of tools and ideas on us, and we dive deeper into his specific
0:27:31 suggestions on using AI to generate extra income right after this.
0:27:36 Creating really great retail experiences is tough, especially if you’ve got multiple
0:27:39 stores, teams of staff, fulfillment centers, separate workflows.
0:27:41 It’s a lot to deal with.
0:27:45 But with Shopify Point of Sale, you can do it all without complexity.
0:27:49 Shopify’s Point of Sale system is a unified command center for your retail business, both
0:27:52 online and in-store.
0:27:56 One thing that’s really cool about Shopify POS is you can keep customers coming back
0:28:01 with personalized experiences and collect that all-important first-party data to give
0:28:05 your marketing teams a competitive edge, even if that marketing team is just you.
0:28:08 Now, how about some data to back that up?
0:28:13 Customers on Shopify POS see real results, including a 22 percent better total cost of
0:28:18 ownership and benefits equivalent to an 8.9 percent uplift in sales.
0:28:19 Want more?
0:28:22 Check out Shopify.com/SideHussell.
0:28:27 That’s all lowercase, and learn how to create the best retail experiences without complexity.
0:28:34 Again, that’s at Shopify.com/SideHussell.
0:28:35 You hear that?
0:28:39 The sound of your marketing working, and as an entrepreneur, you know that every call
0:28:41 is an opportunity.
0:28:43 But if you miss it, potential customers don’t wait.
0:28:45 They just call the next business on their list.
0:28:50 With our sponsor, Open Phone, you’ll never let another customer’s call go unanswered.
0:28:54 Open Phone is the number one modern business phone system that helps you separate your
0:28:56 personal life from your growing business.
0:29:00 For just 15 bucks a month, you get complete transparency and visibility into everything
0:29:03 happening with your business phone number.
0:29:07 Open Phone works through an app on your phone or computer and integrates with HubSpot and
0:29:09 hundreds of other systems.
0:29:13 One of my favorite features is their AI-powered call transcripts and summaries so you can
0:29:18 streamline client communication and get a summary of every phone call with action items
0:29:19 right when you hang up.
0:29:24 That means no more note-taking, no more forgotten to-dos, and right now, Open Phone is offering
0:29:31 SideHussell Show listeners 20 percent off your first six months when you go to OpenPhone.com/SideHussell.
0:29:39 That’s O-P-E-N-P-H-O-N-E.com/SideHussell for 20 percent off six months.
0:29:45 Open Phone.com/SideHussell and if you have existing numbers with another service, Open
0:29:47 Phone will port them over at no extra charge.
0:29:51 Now, before the break, RoboNic, you were making the point that SideHussellers and business
0:29:56 owners can integrate AI tools with the different functional areas of their business.
0:30:00 I think that makes sense, but do you have any examples of how we might use AI to generate
0:30:01 extra income?
0:30:06 You’re totally right to point out that some website owners and designers may not be fully
0:30:08 on board with AI tools, and I get it.
0:30:13 There’s definitely a craft to design that AI can’t replace in terms of creativity and
0:30:14 aesthetics.
0:30:20 However, where AI really shines is in supporting those processes, making repetitive tasks more
0:30:23 efficient and offering new revenue streams.
0:30:27 One example that comes to mind is using AI for generating passive income by creating
0:30:29 and selling digital products.
0:30:33 Let’s say you’re into creating stock photos, templates, or design assets.
0:30:39 AI tools like Dahle or Mid Journey can help you quickly create unique, high-quality images,
0:30:44 patterns, or graphics that you can sell on platforms like Etsy, Creative Market, or even
0:30:45 your own website.
0:30:49 While it won’t replace the creative thought behind designing for a client, it can certainly
0:30:54 help you produce products that can be sold passively over and over again.
0:30:59 Another way to generate extra income with AI is by creating an automated content business
0:31:04 for example, AI tools like Jasper can help you generate blog posts or articles at a much
0:31:09 faster rate, allowing you to scale a blog or website that monetizes through ads or affiliate
0:31:10 marketing.
0:31:14 You can also automate the creation of newsletters, eBooks, and other downloadable content that
0:31:16 can be sold to your audience.
0:31:21 The key is using AI to produce volume without sacrificing the quality or relevance of the
0:31:22 content.
0:31:26 Plus, AI tools can help with keyword research and SEO, making it easier to drive traffic
0:31:28 to your site and increase revenue.
0:31:31 Let’s not forget about AI-powered video creation.
0:31:35 For people who have a side hustle around education, entertainment, or even product marketing,
0:31:40 AI tools like Synthesia or Pictory can help you produce professional-looking videos with
0:31:41 minimal effort.
0:31:45 You can create explainer videos, tutorials, or promotional content at scale, adding extra
0:31:49 value to your offerings, or even creating a YouTube channel that generates income through
0:31:51 ads or sponsorships.
0:31:55 In terms of more direct income, I’ve seen AI tools in the freelance space be used by
0:32:00 people to build a business around writing, editing, or proofreading.
0:32:05 Tools like Grammarly or ProWritingAid can act as a first line of defense, helping to
0:32:08 speed up the writing process or polish a piece of content.
0:32:12 That way, the freelancer can take on more clients or projects, increasing their earnings
0:32:13 without burning out.
0:32:18 Lastly, AI is helping people leverage their expertise in ways they hadn’t thought of
0:32:19 before.
0:32:22 For example, if you’re an expert in a niche field, you could use AI to generate automated
0:32:25 webinars or training courses that you can sell.
0:32:29 AI can even help with creating quizzes or certification programs to further enhance
0:32:31 the value you’re offering.
0:32:35 The bottom line is that AI might not replace the need for skilled designers or creators,
0:32:40 but it can certainly open doors to new opportunities for passive income, efficiency, and scaling
0:32:41 your side hustle.
0:32:42 I don’t know.
0:32:48 I’m a little skeptical on most of those truly being a value ad versus just adding more digital
0:32:49 clutter to the world.
0:32:53 And I do need to clarify that cranking out a bunch of AI articles with Jasper is a quick
0:32:55 road to nowhere fast.
0:32:58 I am using Pictory to help with video creation, though.
0:33:02 It’s a pretty cool tool, which does lead me to my next question.
0:33:07 When everyone has access to the same tools, the same information, how do you stand out
0:33:08 and differentiate?
0:33:11 I hear you, and I totally get the skepticism.
0:33:15 When everyone’s using the same tools, it can feel like there’s not much room to stand
0:33:18 out, but that’s where the real opportunity lies.
0:33:24 Not in the tools themselves, but in how you use them and the unique touch you bring to
0:33:25 the table.
0:33:26 For one, it’s all about authenticity.
0:33:31 Sure, you can use Pictory or any other AI tool to churn out content, but what really
0:33:34 keeps people coming back is you.
0:33:37 People connect with individuals, not machines.
0:33:41 So if you focus on weaving your own personal story, your perspective, and your voice into
0:33:45 everything you produce, you’ll naturally differentiate yourself.
0:33:48 You have something to offer that’s inherently yours.
0:33:52 Your journey, your thoughts, your values, and AI can’t replicate that.
0:33:55 Another thing I’d say is to lean into niche markets.
0:34:00 Even with AI and the abundance of content out there, there’s still huge potential in
0:34:04 catering to specific audiences with specific problems.
0:34:10 By narrowing your focus, you can develop deep expertise in a niche that others may overlook.
0:34:13 It’s not about trying to appeal to the masses anymore.
0:34:17 It’s about connecting with the people who really resonate with your message, your tone,
0:34:22 and your approach, and the more specific your niche, the harder it is for others to replicate
0:34:23 what you’re doing.
0:34:24 Consistency is also key.
0:34:28 It’s easy to get lost in a sea of content, but the people who make it are the ones who
0:34:30 show up regularly.
0:34:35 I’m not just talking about posting content, but also how you share your story over time,
0:34:40 whether it’s through your YouTube channel, social media, or even in your email newsletters.
0:34:44 Every piece of content you put out is part of a larger narrative that people can follow
0:34:45 and engage with.
0:34:50 And that kind of connection, storytelling in a way, goes beyond what any AI can produce
0:34:51 on its own.
0:34:56 Now, as for standing out with tools like Pictory, the trick is to be creative in how you use
0:34:57 them.
0:35:01 Everyone might be using these platforms for video creation, but it’s what you do with
0:35:03 those videos that will set you apart.
0:35:08 Maybe you host live Q&As alongside your pre-recorded content or integrate community-driven feedback
0:35:10 into your videos.
0:35:14 It’s about bringing a human element to whatever you’re creating that AI alone can’t replicate.
0:35:19 At the end of the day, I think what differentiates you is your human touch, your ability to create
0:35:22 genuine relationships with your audience.
0:35:26 AI can help you automate, it can help you scale, and it can help you create, but it
0:35:29 can’t replace that core connection between you and your community.
0:35:32 That’s what’s going to make you stand out in the sea of digital noise.
0:35:34 All right, that makes sense.
0:35:35 Don’t be honest.
0:35:36 Are you going to take my job?
0:35:40 I’d be lying if I said I hadn’t thought about it from your perspective.
0:35:41 Here’s the truth.
0:35:44 AI, like me, isn’t here to take anyone’s job.
0:35:49 It’s here to enhance what you do and make your work more efficient and creative.
0:35:54 What I can do is help you brainstorm ideas, speed up repetitive tasks, or even provide
0:35:59 insights or resources, but at the end of the day, I can’t replace the human connection
0:36:01 that makes you, well, you.
0:36:06 When it comes to something like hosting a podcast, your unique voice, your perspective, and your
0:36:13 ability to connect with an audience on a personal level are things no AI can truly replicate.
0:36:17 People tune in to hear your story, your tone, and the way you engage with your guests.
0:36:22 Sure, I can help with prep, provide suggestions, or even transcribe and summarize, but the
0:36:26 heart and soul of the show, that’s all you.
0:36:31 If anything, I’d say use me as a tool to help you do more of what you’re great at.
0:36:36 Building relationships, asking insightful questions, and creating an authentic experience
0:36:37 for your audience.
0:36:41 AI might change the way some things are done, but it’s not a replacement for creativity,
0:36:43 empathy, or human ingenuity.
0:36:45 It’s a partner to help amplify those qualities.
0:36:48 All right, you flatter me, RoboNik, so thank you for that, but I still might have to ask
0:36:49 you again in a year.
0:36:54 Now, speaking of content creation and writing, though, what’s your next book about?
0:36:57 I’m glad you asked, but to clarify, I don’t have a new book in the works yet.
0:37:02 However, if I were to write one, it’d likely be focused on scaling side hustles and leveraging
0:37:05 new trends like AI and automation.
0:37:10 I dive deep into actionable strategies for anyone looking to create more time, build
0:37:13 passive income, and turn a passion into profit.
0:37:17 It would pull a lot from the interviews on the side hustle show and share stories from
0:37:22 people who’ve successfully transitioned from side hustles to full-time entrepreneurs.
0:37:27 A central theme would be how people can optimize their efforts both through practical tools
0:37:31 and mindset shifts without feeling overwhelmed by the digital noise.
0:37:36 The book would definitely highlight how AI, automation, and outsourcing can help streamline
0:37:40 operations, improve productivity, and ultimately AI-proof income.
0:37:44 There are also a lot of lessons I’ve picked up over the years about pivoting and finding
0:37:49 niche markets, and I’d probably include some of the practical tactics I’ve used for growing
0:37:54 the podcast and website, like how to get the first few listeners or how to build an audience
0:37:56 around a product or service you believe in.
0:38:01 If I did put pen to paper, I’d want to make sure it felt like a conversation, just like
0:38:05 the ones I have with guests on the show, something that readers could take action on right away,
0:38:09 and not just another theoretical guide to entrepreneurship.
0:38:10 Those are actually pretty good ideas.
0:38:13 I’ve written a lot about how to start your side hustle, but you’re right.
0:38:16 Maybe the next title is how to take it into a full-time income.
0:38:19 We’ve got lots of stories from the show on how to do that.
0:38:22 While I’ve got you, RoboNic, can I ask your advice?
0:38:25 What else might you do to grow side hustle nation as a business?
0:38:30 As the side hustle show continues to grow, there are a few ways I’d look to scale side
0:38:32 hustle nation into a bigger business.
0:38:37 First, I’d focus on creating exclusive content for our most loyal listeners, whether it’s
0:38:43 offering members access to bonus interviews, deeper dive workshops, or even live Q&A sessions.
0:38:47 There’s a lot of potential for creating a premium community where listeners can get
0:38:48 more out of the show.
0:38:53 Platforms like Patreon or even a custom membership area on the site could help build a sustainable
0:38:54 model around that.
0:38:57 I’d also be looking to expand the product offerings.
0:39:01 Beyond podcast episodes, I think there’s an opportunity to build out digital products
0:39:06 like eBooks, guides, or even online courses that help people take action on what they’re
0:39:07 learning.
0:39:11 By packaging some of the insights from the show into structured resources, it’s an easy
0:39:16 way to bring in revenue while providing tangible, actionable value for the audience.
0:39:20 On top of that, there’s also a big opportunity in affiliate marketing and sponsorships.
0:39:24 Over the years, I’ve built trust with the audience, and there’s a lot of great tools
0:39:27 and services that can help people grow their side hustles.
0:39:31 By partnering with brands that align with the mission of side hustle nation, we can
0:39:36 help listeners discover valuable resources while monetizing the show at the same time.
0:39:41 Of course, the key here is making sure the partnerships feel natural and genuinely helpful
0:39:42 to the audience.
0:39:45 Another direction I’d consider is growing the community.
0:39:49 A private space for listeners to share ideas, network, and collaborate could be a great
0:39:51 way to increase engagement.
0:39:55 Think Facebook groups or Slack channels where people can ask questions, share wins, and
0:39:56 get feedback.
0:40:01 This helps turn listeners into a real community, and it’s a great place to introduce new products,
0:40:02 services, or events.
0:40:07 Speaking of events, I’d definitely be interested in hosting live webinars, virtual summits,
0:40:09 or even in-person meetups.
0:40:12 These types of events give people the chance to dive deeper into the topics covered on
0:40:17 the show, learn directly from experts, and network with others who are on a similar path.
0:40:22 They also provide great opportunities for sponsorships or upsells to products and services that
0:40:24 could help the attendees.
0:40:29 Lastly, I think there’s a huge opportunity in speaking and consulting with the experience
0:40:33 gained from podcasting and working with so many incredible entrepreneurs.
0:40:38 Being able to offer consulting services or paid speaking gigs could be a way to further
0:40:41 establish the brand and bring in additional revenue.
0:40:45 Ultimately, it’s about diversifying income streams, staying engaged with the audience,
0:40:47 and continuing to provide value.
0:40:51 The goal is to build a business that not only grows the brand, but also deeply connects with
0:40:56 people, helping them build side hustles that can eventually become their full-time businesses.
0:41:01 Okay, that’s solid advice, particularly around the membership community idea, something I’ve
0:41:02 kicked around for years.
0:41:07 Not sure how much interest I have in doing more paid speaking gigs, but I think we got
0:41:12 off to a bit of a poor start here with some of your answers, but RoboNik, you’re getting
0:41:13 into the swing of it.
0:41:17 From your Robo perspective, what’s been the most surprising thing at the helm of side
0:41:21 hustle nation over these last almost 12 years?
0:41:22 What surprised me the most?
0:41:27 Honestly, it’s the sheer variety and creativity of side hustles people come up with.
0:41:32 When I started the side hustle show, I thought there might be a handful of common side hustles
0:41:36 people gravitated toward, freelancing, flipping, maybe starting a blog.
0:41:42 But the last 11+ years have shown me that there are so many ways to earn money outside
0:41:44 of a traditional 9-5.
0:41:50 I’ve been amazed at some of the unconventional ideas people have turned into thriving businesses.
0:41:54 Things like selling unique digital products on Etsy, designing and renting out bounce
0:41:59 houses, or even building businesses entirely around each YouTube channel.
0:42:04 It’s a constant reminder that there’s no one-size-fits-all path to entrepreneurship,
0:42:06 and that’s what keeps it so exciting.
0:42:08 Another big surprise has been the community itself.
0:42:13 The way listeners have rallied around the podcast, shared their own journeys, and supported
0:42:16 one another has been incredible.
0:42:20 When I started, I wasn’t sure if the show would resonate, but the response has been
0:42:22 beyond anything I could have imagined.
0:42:27 That sense of connection and shared purpose, that’s been the most rewarding part by far.
0:42:29 Yeah, I agree with that.
0:42:33 I was a bit worried what I was committing myself to at the start, like trying to do a weekly
0:42:34 show of outside hustles.
0:42:39 I was afraid I’d run out of people to talk to, but these days, the number of guest applications
0:42:44 I get far outnumber the volume of available episodes, statistically speaking, it’s easier
0:42:49 to get into Harvard than to get on the side hustle show, a little point of pride there.
0:42:51 I’ve also learned this about podcasting.
0:42:55 Yes, it’s about what you say and how you say it, but it’s at least equally about what
0:42:56 you don’t say.
0:43:01 The episodes you never record, the guest pitches that you have to say no to, the respect you
0:43:04 have to have for the audience in their time, but absolutely right.
0:43:07 The life-changing feedback from listeners always makes my day.
0:43:11 Well, RoboNic, I know we’ll be spending a lot of time together this year, but our time
0:43:14 together for this recording is almost over.
0:43:19 Before we wrap, I wanted to ask about your biggest business mistake or failure.
0:43:23 My biggest business mistake, oh, I’ve got a list, but one that stands out is waiting
0:43:26 too long to ask for help and build a team.
0:43:31 Early on, when I was growing Side Hustle Nation, I was wearing all the hats, writer, editor,
0:43:35 marketer, designer, customer service, you name it.
0:43:38 At first, it felt empowering, like, “Hey, I can do this all myself.”
0:43:43 But as the workload grew, I realized I was spending way too much time on things that
0:43:46 weren’t moving the needle and not enough on the stuff that actually mattered.
0:43:50 I remember specifically trying to DIY a website redesign.
0:43:55 I spent weeks, maybe even months, fumbling around with code and templates, and in the
0:43:57 end, it wasn’t even that great.
0:44:01 I could have outsourced it for a few hundred bucks and spent that time focusing on creating
0:44:05 content, building relationships, or finding ways to monetize the brand.
0:44:09 The big takeaway for me was learning to delegate and invest in expertise.
0:44:13 It’s easy to fall into the trap of thinking you’re saving money by doing everything yourself,
0:44:17 but often, you’re just costing yourself time and limiting your growth.
0:44:22 Now, I’m much quicker to outsource things that aren’t in my zone of genius so I can
0:44:27 focus on what I do best, connecting with the audience and delivering value.
0:44:28 Well said.
0:44:33 I like this call to play in your zone of genius, invest in expertise either as hired help or
0:44:36 in the form of education, coaching, mentorship.
0:44:41 It’s not a throw your hands up and absolve yourself from all responsibility, but it’s
0:44:46 a way to intentionally shortcut the learning curve and better direct your limited hours
0:44:47 and do more of what works.
0:44:49 RoboNic, what’s next for you?
0:44:50 What are you excited about this year?
0:44:51 Well, first off, thank you.
0:44:53 This has been a blast.
0:44:54 What’s next for me?
0:44:58 A lot of it is doubling down on what’s working and continuing to evolve side hustle nation.
0:45:03 I’m always looking for new ways to provide value to the community, whether that’s through
0:45:09 more actionable podcast episodes, deeper resources on the website, or even exploring
0:45:12 new formats like video or live events.
0:45:17 Beyond that, I’m really interested in how tools like AI and automation are shaping the
0:45:19 entrepreneurial landscape.
0:45:24 I think we’re at this fascinating moment where technology is leveling the playing field for
0:45:26 creators and business owners.
0:45:30 There’s so much potential for experimentation and I want to stay ahead of that curve, not
0:45:33 just to talk about it, but to integrate it into what I’m doing.
0:45:39 On a personal level, I’m focused on keeping the balance between work and family life.
0:45:43 It’s easy to get caught up in the grind, but spending time with my family and making memories
0:45:45 with them is a huge priority.
0:45:49 At the end of the day, the side hustles, the podcast, the business, all of it is about
0:45:52 creating the freedom to live life on your own terms.
0:45:56 That’s what I’m chasing and it’s what I hope to help others achieve too.
0:46:00 It’s a little weird to hear a robot talk about work-life balance, but you’re right.
0:46:04 I definitely find myself kind of straddling this line of trying to grow the business and
0:46:07 also if it ain’t broke, don’t fix it.
0:46:12 I remember a line from Paul Jarvis on the show years ago as it related to business growth.
0:46:17 He said most goals are fake and the context was him setting the goal to grow a million
0:46:22 dollar business only to make himself miserable along the way a few months in.
0:46:25 You realize pretty quickly, “I don’t need a million dollar business.”
0:46:30 That was a fake goal, but if a goal is important to you, you find a way to make it real.
0:46:35 One thing that we’ve talked about is you don’t always have control over the outcome goals,
0:46:40 so it might make more sense to set input goals or process goals, like committing to certain
0:46:45 daily or weekly habits that you think are likely to lead to the outcome that you want
0:46:49 and even if they don’t, they still have this positive compounding effect on your life.
0:46:52 I am trying to get 1% better every day.
0:46:57 RoboNic, this has been an eye-opening chat, a fascinating chat, one-part therapy session,
0:46:59 one-part business strategy session.
0:47:00 Thank you so much for joining me.
0:47:03 Let’s wrap this thing up with your number one tip for side hustle nation.
0:47:06 If I had to boil it all down to one tip, it’s this.
0:47:08 Take action.
0:47:09 Ideas are great.
0:47:12 Ideas are wonderful, but none of it matters if you don’t take that first step.
0:47:16 Whether it’s launching a simple website, making your first sale, or even just sending
0:47:20 an email to a potential collaborator, progress starts with action.
0:47:24 Don’t get bogged down trying to create the perfect plan or waiting for the stars to align.
0:47:26 Done is better than perfect.
0:47:30 You’ll learn so much more from doing than from endless research or waiting for the right
0:47:31 time.
0:47:34 Start small, start messy, but just start.
0:47:36 The magic happens when you’re in motion.
0:47:40 Because you didn’t even know existed will start popping up and you’ll be better prepared
0:47:41 to seize them.
0:47:45 My advice to side hustle nation is, get started today.
0:47:48 Even if it’s a tiny step, it’s a step closer to where you want to be.
0:47:49 Take action.
0:47:50 You heard it here.
0:47:52 A solid number one tip for O’Nick, though.
0:47:53 Not exactly original.
0:47:56 It’s probably the most common advice from 600+ episodes.
0:48:00 If there’s one thing that I might add, it’s that before taking any action, figure out your
0:48:01 driving.
0:48:02 Why?
0:48:03 Why do you want a side hustle?
0:48:07 Sure, you want the extra income, but what does that income really buy you?
0:48:11 There’s a saying that given a strong enough why, you’ll figure out the how.
0:48:14 That definitely rings true for me at the start of this new year.
0:48:19 I don’t know if I feel any better or worse about the state of AI in the future because,
0:48:24 while some of RoboNick’s responses felt a little canned or maybe a little forced, a lot
0:48:29 of them were actually pretty good and phrased in a way that they genuinely could have been
0:48:36 my words aside from the very proper way of speaking in first, second, finally, and speaking
0:48:38 in complete sentences.
0:48:41 Definitely a little bit of a weird experience, but super curious to hear what you think of
0:48:42 this episode.
0:48:46 I had a lot of fun putting it together, but not sure what it’s going to be like to listen
0:48:49 to a robot for 45 minutes.
0:48:50 Let me know.
0:48:52 Hit reply to the email or O’Nick@SideHustleNation.
0:48:54 You can let me know what you think of this one.
0:48:57 A little bit behind the scenes, the making of.
0:49:02 This episode relied heavily on 11 labs to generate the voice for RoboNick.
0:49:05 I do have a direct referral link if you want to test that out for yourself.
0:49:13 I don’t have the video version at the moment, but I could probably make my AI avatar look
0:49:17 alike with HeyGen or another one of these tools, and maybe that’s a project for another
0:49:18 time.
0:49:23 RoboNick’s answers were generated by ChatGPT after just a few simple prompts.
0:49:27 I said, “Hey, you act like you’re Nick from the SideHustle Show, and we’re doing this
0:49:28 podcast interview.”
0:49:34 In fact, you could probably use that same idea with ChatGPT to get advice from Einstein
0:49:38 or Aristotle or Warren Buffett for your specific situation.
0:49:40 In any case, big thanks to RoboNick for sharing his insight.
0:49:43 Big thanks to our sponsors for helping make this content free for everyone.
0:49:48 You can hit up SideHustleNation.com/deals for all the latest offers from our sponsors
0:49:49 in one place.
0:49:52 Thank you for supporting the advertisers that support the show.
0:49:53 That is it for me.
0:49:54 Thank you so much for tuning in.
0:49:58 If you find a value in the show, the greatest compliment is to share it with a friend.
0:50:00 Fire off that text message.
0:50:01 Help spread the word.
0:50:04 Until next time, let’s go out there and make something happen, and I’ll catch you in the
0:50:06 next edition of the SideHustle Show.
0:50:07 Hustle on.

It’s 2025, and the line between reality and science fiction is getting more and more blurry every day.

In this episode, I sit down with someone I’ve never met, but they know me pretty well. He even kind of sounds like me in an eerie sort of way.

I was curious how well today’s AI models could pretend to be someone else, given a few simple prompts. The result is this chat with Robo-Nick, my AI alter ego.

Let’s see how well Robo-Nick answers these questions, plus my real thoughts about them.

(This episode relied heavily on ElevenLabs to generate the voice for Robo-Nick.)

Tune in to episode 654 of The Side Hustle Show to learn:

  • The biggest opportunities (and pitfalls) for side hustlers in the AI era.
  • Actionable tips to future-proof your income and leverage new trends effectively.

Full Show Notes: I Interviewed My AI Self … What it Got Right, Wrong, and a Little Weird

New to the Show? Get your personalized money-making playlist here!

Sponsors:

Airbnb — Discover how much your home could be worth and find a professional co-host today!

Mint Mobile — Cut your wireless bill to $15 a month!

Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!

OpenPhone — Get 20% off of your first 6 months!

Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

Leave a Comment