Is Waymo Winning the Self-Driving Race? Nike’s ‘Winning Isn’t for Everyone’ Campaign, and What if My Talents and Skills Don’t Align With a High-Paying Job?

AI transcript
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0:00:41 – I’m Anu Subramanian from Vox Media.
0:00:43 While I see them all around the city,
0:00:46 I’ve never ridden in an autonomous vehicle myself.
0:00:48 I do have some questions about the tech.
0:00:49 You may as well.
0:00:51 – Hello, from Waymo.
0:00:54 This experience may feel futuristic.
0:00:55 – This is so cool.
0:00:58 – Vox and Waymo teamed up for an in-depth study
0:01:00 about AV perception.
0:01:02 And what they found was that as people learned more
0:01:04 about Waymo, their interest in choosing one
0:01:07 over a human-driven vehicle almost doubled.
0:01:09 – Person approaching.
0:01:13 – Waymo can see 360 degrees and up to 300 meters away,
0:01:15 which helps it obey traffic laws
0:01:17 and get you where you’re going safely.
0:01:19 Swiss Re found that compared to human drivers,
0:01:23 Waymo reported 100% fewer injury claims
0:01:26 and 76% fewer property damage claims.
0:01:30 And speaking of safety, folks identifying as LGBTQIA
0:01:33 and non-binary showed the highest interest in AVs
0:01:35 and women showed the greatest increase in interest
0:01:36 after learning more.
0:01:40 – Arriving shortly at your destination.
0:01:43 – So that actually felt totally normal.
0:01:45 AVs are here and the more you know,
0:01:47 the more exciting this tech becomes.
0:01:49 You can learn more about Waymo,
0:01:51 the world’s most experienced driver,
0:01:53 by heading to Waymo.com.
0:01:56 – Welcome to the PropG Pods Office Hours.
0:01:58 This is the part of the show where we answer your questions
0:01:59 about business, big tech, entrepreneurship,
0:02:01 and whatever else is on your mind.
0:02:02 – Hey, PropG.
0:02:03 – Hey, Scott and team.
0:02:04 – Hey, Scott.
0:02:04 – Hi, PropG.
0:02:05 – Hey, PropG.
0:02:06 – Hey, PropG.
0:02:07 – Hi, Professor G.
0:02:08 – If you’d like to submit a question,
0:02:09 please email a voice recording
0:02:11 to officehours@propgmedia.com.
0:02:14 Again, that’s officehours@propgmedia.com.
0:02:16 So with that, first question.
0:02:19 – Hi, PropG, long time listener,
0:02:22 dating back to the we crashed days.
0:02:25 Anyway, I’m Ruth, I’m from the Bay Area, San Francisco,
0:02:27 and originally from New Zealand.
0:02:31 My question relates to the conversation you have often
0:02:33 about Tesla not reaching its milestone
0:02:38 in regard to self-driving autonomous cars.
0:02:41 My question is, why isn’t there more discussion
0:02:44 about what Waymo has already achieved?
0:02:47 I get that Alphabet isn’t a car company,
0:02:49 but if you look at the streets of San Francisco,
0:02:52 it seems now that every fifth car is a Waymo.
0:02:55 So why aren’t we saying that Waymo’s cracked it
0:02:57 and that they have the potential,
0:03:01 should they wish to go into business with Jaguar
0:03:05 and sell autonomous cars?
0:03:06 – That’s very interesting.
0:03:08 I had trouble focusing on your question
0:03:09 ’cause you have such a lovely voice,
0:03:12 but a shrimp on the bottom, oh, wait, that’s Australia.
0:03:15 Anyway, Alphabet CFO Ruth Porat announced
0:03:18 that Alphabet is investing an additional $5 million
0:03:21 into its self-driving car unit, Waymo.
0:03:23 Porat said in the company’s Q2 earnings call,
0:03:25 this new round of funding will enable Waymo
0:03:26 to continue to build the world’s leading autonomous
0:03:27 driving company.
0:03:29 This announcement follows Waymo’s
0:03:31 second city-wide expansion in San Francisco.
0:03:34 Just in June, Waymo removed its wait list
0:03:36 and opened Waymo rides to all San Francisco users.
0:03:37 What are the numbers?
0:03:40 Waymo currently provides 50,000 paid trips weekly
0:03:42 in San Francisco and Phoenix
0:03:44 and has completed two million trips to date.
0:03:46 Waymo’s unit within Alphabet generated
0:03:49 365 million in revenue in Q2 of this year.
0:03:51 That’s up 28% year on year,
0:03:53 but incurred losses of 1.1 billion
0:03:55 up from 813 million the previous year.
0:03:57 Some context on what the rest of the industry looks like.
0:04:00 General Motors autonomous vehicle unit, Cruise,
0:04:02 recently announced it’s indefinitely
0:04:04 delaying the production of the Origin,
0:04:07 which is a self-driving shuttle meant for city use.
0:04:08 This came after Cruise lost its permit
0:04:09 to operate in San Francisco
0:04:11 due to an incident with a pedestrian.
0:04:14 When they say incident, meaning it ran over a pedestrian
0:04:16 and I think like a bull backed up behind it
0:04:18 to make sure to finish the job.
0:04:20 Also Bloomberg reported that Tesla is delaying the launch
0:04:22 of their RoboTaxi by two months.
0:04:24 I think self-driving, it’s not quite up there
0:04:26 with this consensual hallucination of headsets
0:04:29 in terms of shitty business decisions,
0:04:31 but on a cost basis, this or a shareholder basis,
0:04:35 this has probably been a disaster for these companies.
0:04:37 And because GM just doesn’t have access
0:04:38 to the type of cheap capital
0:04:40 where they can keep losing billions of dollars,
0:04:42 their adventures in self-driving,
0:04:43 I would imagine, come to an end.
0:04:44 They just don’t have the money.
0:04:46 And Waymo, the reason why this gets so much attention
0:04:48 is Elon Musk.
0:04:49 And that is he has been,
0:04:51 investors or shareholders of Tesla
0:04:54 are literally like a person on the corner
0:04:57 trying to get home or get to a dinner or whatever.
0:05:00 And they’ve been waiting for their taxi for 11 years.
0:05:02 I think he started talking about self-driving.
0:05:05 According to Elon Musk, it’s always kind of many on him
0:05:07 and like next year, this year, next year, and it never is.
0:05:09 Tomorrow is never today.
0:05:12 Anyways, self-driving has been a gigantic head fake.
0:05:14 It kind of falls under the line of what Bill Gates said
0:05:15 that things that are supposed to take three years,
0:05:16 take 10 years.
0:05:18 This is definitely taking 10 years.
0:05:20 The other thing I don’t buy around Tesla
0:05:22 and the excitement is that how would Tesla,
0:05:24 and this goes to your question,
0:05:27 be able to capture even assuming that self-driving gets here
0:05:28 at some point, it gets ubiquity
0:05:30 that everyone is thinking it’s gonna get.
0:05:34 How does Tesla control self-driving to the extent
0:05:35 that it captures the margin?
0:05:37 I don’t get it here ’cause it seems like Waymo,
0:05:39 to your point, is in the lead.
0:05:41 It doesn’t get nearly the attention.
0:05:42 It probably deserves one.
0:05:43 They made a tactical mistake
0:05:46 and that is they started in San Francisco.
0:05:50 In San Francisco, while having a ton of innovative companies,
0:05:52 the population in the zeitgeist here
0:05:56 is very suspicious of corporations and big tech.
0:05:59 I bet they get a lot less pushback in Phoenix
0:06:00 where people are just like,
0:06:02 “You know, on my way to the,”
0:06:03 I don’t know, “What are they doing?”
0:06:05 Phoenix, I love Arizona.
0:06:07 My dad lived there, beautiful sunsets.
0:06:09 Anyways, it’s coming.
0:06:10 I always thought it should happen in airplanes
0:06:15 ’cause about 80 or 90% of air crash disasters
0:06:17 or air disasters are pilot error
0:06:19 and that it seems to me you’d want a computer up there
0:06:22 but that won’t happen because people need to see some old guy
0:06:24 with thick gray hair who just makes you feel safe
0:06:26 and have them come on the intercom
0:06:28 and say, “Folks, just a little light chop.
0:06:29 “Nothing to worry about.
0:06:30 “Please make sure your seatbelts are fast.”
0:06:33 And anyways, that makes me feel better.
0:06:35 Self-driving, it’ll be here at some point.
0:06:37 It’s not gonna nearly live up to the hype,
0:06:39 I don’t think, around the economics of it.
0:06:42 Tesla is using it as a weapon of mass distraction.
0:06:44 Google has probably spent more money than they would like
0:06:46 but they’re sort of all in here.
0:06:47 I don’t know.
0:06:48 I mean, the only thing I would say
0:06:50 about Waymo not getting as much attention
0:06:54 is that the founders of Alphabet aren’t tweeting
0:06:59 about their ketamine or calling their daughter dead to them
0:07:00 because she went through transition
0:07:03 or saying ridiculous things or launching rockets into space.
0:07:05 I mean, must just get so much attention around
0:07:09 anything he does and Tesla Bulls are looking for an excuse
0:07:12 to justify how this car company,
0:07:15 which should trade at 15, 20 times earnings
0:07:17 is trading at 100 times earnings.
0:07:18 Anyways, start with me under in question,
0:07:20 but love your voice.
0:07:22 Go New Zealand, start a podcast.
0:07:23 Start a podcast.
0:07:25 Question number two.
0:07:28 – Hey, Prof. G, I’m John from Portland, Oregon.
0:07:30 I recently started listening to your pod
0:07:33 and I really appreciate the practical insights
0:07:36 you give on business, marketing, and life,
0:07:37 particularly the insights you give
0:07:40 around raising two young boys.
0:07:42 I’m a father of two little boys myself.
0:07:45 Curran, who’s 10 and Towns, who’s eight.
0:07:48 Both of them love sports, especially soccer.
0:07:50 Recently, we’ve been watching a lot
0:07:52 of the Summer Olympics together
0:07:54 and while we were watching the games,
0:07:58 a new Nike ad titled “Winning isn’t for Everyone” came on.
0:08:00 Now, as a father, I’ve tried to instill the values
0:08:04 of empathy, respect, and kindness to my boys.
0:08:06 When they compete on the soccer field,
0:08:08 I have them focus on their effort,
0:08:11 not the outcome of the match or other people’s opinions.
0:08:15 However, the messaging I watched them soak in from Nike
0:08:17 was the complete opposite of this.
0:08:20 Now, my charitable assumption is that Nike
0:08:22 was trying to communicate how difficult it is
0:08:25 to be the best at something.
0:08:28 However, what they described to me was not greatness,
0:08:30 but an immature, anxious individual
0:08:32 bent on power and dominance.
0:08:35 But my question to you is, as a father,
0:08:37 who’s trying to instill empathy, kindness,
0:08:40 and generosity into his boys,
0:08:43 how would you address this ad by Nike to them?
0:08:46 Do you think the ad missed the mark?
0:08:48 And what are alternative messages
0:08:50 Nike could have communicated about competing
0:08:52 at the highest level?
0:08:55 Thanks again for all the insights in the pod.
0:08:56 If you’re ever in Portland, Oregon,
0:08:59 I’d love to buy you a drink.
0:09:00 – First off, John from Portland.
0:09:02 Thanks for the thoughtful question and congratulations.
0:09:05 I believe that when I am at the end,
0:09:08 I’m gonna look back and the days I’m gonna miss,
0:09:11 the salad days, if I get to go to something called Heaven,
0:09:13 which I won’t and I’m fairly certain
0:09:16 that doesn’t exist, another talk show,
0:09:19 is that Heaven for me would have been going back
0:09:21 to my house where I had young kids.
0:09:25 I just think the noise, the chaos,
0:09:28 I remember my son coming into our bedroom
0:09:31 with a basket of his cars, almost like an offering
0:09:33 that if you let me come in bed with you,
0:09:35 you can have these cars.
0:09:39 And just these moments of like, I just felt so,
0:09:40 I don’t know, like I had a purpose,
0:09:44 like I was working for a reason and these,
0:09:45 I mean, really God does reach into your soul
0:09:48 and turn on a switch, you never knew it existed.
0:09:50 But anyways, congratulations.
0:09:51 I hope you have the presence.
0:09:54 I did mostly to realize these are the salad days
0:09:56 and what you look back on is the happiest time in your life.
0:09:58 Not that you’re not gonna be happy the rest of your life,
0:10:03 but for young kids at home, boys, oh, I’m jealous.
0:10:05 My boys are now about to be 14 and 17.
0:10:08 My 17 year old is into his own thing, that’s great.
0:10:11 My 13, about to be 14, still hugs me,
0:10:13 still wants to hang out with me, which is nice,
0:10:14 but you’re in the sweet spot.
0:10:16 Anyways, back to your question.
0:10:19 So Nike’s gotten kicked literally in the nuts
0:10:21 for the last, last five years at stock,
0:10:21 it’s been cut in half.
0:10:23 It’s gone from being the premier marketer
0:10:25 to sort of what I think is probably
0:10:27 an activist target at this point.
0:10:28 I actually love this ad.
0:10:31 And that is, I think that there is a balance
0:10:34 between kids having a certain amount of empathy
0:10:36 and especially boys having a little bit
0:10:38 of what I’ll call a killer instinct.
0:10:40 And I realize how obnoxious that sounds,
0:10:42 but they sort of, everyone gets a trophy.
0:10:45 Zeitgeist that I think has developed in athletics
0:10:46 has gone a little bit too far.
0:10:50 I do think there’s something to success
0:10:53 and competitiveness that the Nike brand embodies
0:10:56 that I think is actually healthy for young people.
0:11:00 And I mean, when you think about branding,
0:11:02 Nike and Adidas have much different positionings,
0:11:04 but they both work.
0:11:08 Adidas is the joy of sport and it’s more track and field.
0:11:10 It’s more, I would argue, their premier sport right now
0:11:12 that defines them is probably football,
0:11:15 or as you Americans call it, soccer, a team sport.
0:11:18 It’s competing, it’s greatness in the agency of others.
0:11:21 It’s a little more socialist, a little bit more European.
0:11:25 Nike is Michael Jordan, individual achievement.
0:11:28 And the statement that summarizes the Nike brand for me
0:11:30 is you didn’t win silver, you lost gold.
0:11:33 And I think there’s, I kind of like that positioning
0:11:36 and the ad you’re talking about, I actually really like.
0:11:38 It’s like, I’m not there to be on a team.
0:11:39 I’m there to be a monster.
0:11:41 And I think a little bit of that,
0:11:43 especially among young boys, among young girls too,
0:11:47 I think competitiveness is built into our species
0:11:49 because it’s important, it’s key to innovation
0:11:52 and moving the world forward.
0:11:54 I’m competitive with the other members
0:11:56 of the marketing faculty and NYU Stern
0:11:57 and I think that’s a good thing.
0:11:59 And I also realize that competition and cooperation
0:12:02 are sort of this gangster wanting to achieve
0:12:04 for yourself individually and being,
0:12:06 having some of that competitive spirit
0:12:08 and some of that monster inside of you
0:12:11 in conjunction with cooperation and winning
0:12:15 and then having empathy for people who maybe can compete.
0:12:16 I think that’s a nice positioning.
0:12:20 And I think Nike has basically accurately perceived
0:12:22 that everything’s got a little bit too far
0:12:26 in terms of competition has become less quote unquote,
0:12:27 competitive.
0:12:29 I think there’s room for both.
0:12:31 So I kind of like the ad
0:12:33 and I don’t think there’s anything wrong
0:12:35 with building a little bit of that killer instinct
0:12:39 into your son’s DNA.
0:12:41 Does that mean they can’t have empathy?
0:12:43 Does that mean they shouldn’t cooperate?
0:12:46 No, but I like having a little bit of grit,
0:12:48 a little bit of, a little bit of like,
0:12:51 I don’t know, killer instinct in them.
0:12:53 But again, thank you for the question.
0:12:55 And isn’t it wonderful?
0:12:57 What a blessing to be a father of boys.
0:13:00 We have one quick break before our final question.
0:13:00 Stay with us.
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0:16:08 Welcome back, question number three.
0:16:10 Hey, Prof. G. This is Nick coming in from Chicago.
0:16:13 Long time listener to the podcast.
0:16:15 I just read through your new book, The Algebra of Wealth.
0:16:18 I thought there were a lot of great insights from you in there.
0:16:22 One insight I particularly loved was following your talents,
0:16:25 not your passions, and how you should follow what skills
0:16:30 and talents you find in your early 20s and to your 30s,
0:16:34 and act on those that separate you from what you’re doing.
0:16:36 Act on those that separate you.
0:16:39 My question is, what happens when the skills and talents
0:16:41 that you find you have are not aligned
0:16:44 to high-income earning careers?
0:16:47 In my particular case, I’ve worked in education
0:16:48 for over the last five years.
0:16:49 I really enjoy it.
0:16:53 I think the interpersonal skills and mentoring of young people
0:16:55 is something I’m really good at.
0:16:57 The problem is I don’t see it aligning
0:17:00 with the highest salary in the long term.
0:17:02 So if the goal is financial security,
0:17:05 which I want as much as anyone else,
0:17:09 how would you frame aligning your talents and skills?
0:17:10 An industry is like education
0:17:13 that don’t particularly pay as well as others.
0:17:14 Thank you, Prof. Chi.
0:17:16 I really appreciate you and your work.
0:17:17 – Oh, this is a tough one.
0:17:20 If you’re the best at anything,
0:17:22 you’ll generally find a pretty good way to make a living.
0:17:23 I have a friend who’s now a principal
0:17:25 of a junior high school.
0:17:27 He’s a protocol friend.
0:17:28 I haven’t talked to him in a long time.
0:17:31 He started out actually in investment banking.
0:17:33 His name is Ed Hayek.
0:17:35 He’s this tall, handsome guy.
0:17:37 And he like me started investment banking.
0:17:39 He didn’t like it, ended up in education.
0:17:41 I got, he made a lot of money and now he’s principal.
0:17:42 I think of a junior high somewhere
0:17:44 or high school about to retire.
0:17:46 But my guess is he’s made a pretty decent living
0:17:47 for himself.
0:17:48 You’re not going to be a millionaire
0:17:50 or multimillionaire in education.
0:17:53 I mean, it’s very kind of situational dependent.
0:17:56 I think some school districts have pretty good ways
0:17:58 of helping teachers get wealthy slowly.
0:18:01 And that is usually a pretty good retirement plans.
0:18:03 But you have to assess whether or not
0:18:05 the psychic income compensates
0:18:07 for the lack of financial income
0:18:08 that you might get in another industry.
0:18:11 In terms of teaching, if you’re a good teacher,
0:18:13 you can translate those skills to a lot of different things.
0:18:16 Whether it’s going back and getting an MBA,
0:18:18 you sound pretty young and becoming a consultant.
0:18:19 I’m a teacher.
0:18:22 My gangster competence is the gangster competence
0:18:24 in our economy that you’d likely have.
0:18:26 And that’s an ability to communicate
0:18:29 and capture the attention of individuals in a classroom.
0:18:31 I think anyone who can keep the attention
0:18:33 of a 15 year old for an hour,
0:18:35 talking about history or math or biology
0:18:37 or whatever it is you teach,
0:18:40 can probably be a pretty decent consultant,
0:18:44 probably be someone who’s in communications.
0:18:47 But at the end of the day, you’re a storyteller.
0:18:49 And can you translate those skills to something else?
0:18:51 Sure.
0:18:53 But I would have just an open and honest conversation
0:18:55 around what your income expectations are,
0:18:57 where potentially in a school district,
0:18:58 you could make good money.
0:19:00 Also, I don’t know if you have an interest in teaching
0:19:02 in college, but I decided to teach at NYU.
0:19:04 I decided, okay, I thought at the time,
0:19:06 I’m done economically, what do I wanna do in my life?
0:19:10 I thought I wanna teach and join the faculty at NYU.
0:19:13 My first year, I made $12,000 as an adjunct professor
0:19:15 ’cause universities have decided that in order to pay
0:19:18 this really inefficient, unproductive corrupt guild
0:19:20 called tenure, they need to draft people
0:19:23 who want dream of teaching at college
0:19:25 and pay them much less than market.
0:19:26 And that’s like I said, is market.
0:19:29 But adjuncts, clinical faculty.
0:19:30 But I was very good at it.
0:19:32 I was arrogant, whatever, I’m good at it.
0:19:35 And I put more and more butts and more and more seats
0:19:38 and colleges are a business.
0:19:40 And slowly, but surely, I got to the point
0:19:42 where I think I was making probably the benefits,
0:19:44 housing, matching pension, all that shit.
0:19:47 I was probably making around 300 grand a year.
0:19:50 I say was seven years ago.
0:19:54 Virtue signaling alert, I gave back all of my compensation
0:19:57 for the previous 15 years such that I could continue
0:19:59 to bite the hand that feeds me as I’m doing now.
0:20:02 Anyways, the best at anything usually figures out a way
0:20:04 to make a good living.
0:20:05 So I think this involves some soul searching,
0:20:08 some discussions with people you trust
0:20:10 and open an honest relationship with your partner
0:20:11 to get alignment.
0:20:13 And also, I don’t know if you’ve thought about an MBA
0:20:17 or graduate school, but graduate schools love teachers
0:20:19 as they should as they demonstrate a lot of skills
0:20:21 and a lot of concern for the commonwealth.
0:20:23 I’m sorry, I can’t be more prescriptive here.
0:20:26 I appreciate the question.
0:20:27 That’s all for this episode.
0:20:28 If you’d like to submit a question,
0:20:29 please email a voice recording
0:20:31 to officehours@proptimedia.com.
0:20:34 Again, that’s officehours@proptimedia.com.
0:20:46 This episode was produced by Caroline Shagren.
0:20:49 Jennifer Sanchez is our associate producer
0:20:51 and Drew Burroughs is our technical director.
0:20:52 Thank you for listening to The Property Pod
0:20:54 from the Vox Media Podcast Network.
0:20:57 We will catch you on Saturday for No Mercy, No Malice
0:20:58 as read by George Hahn.
0:21:01 And please follow our Property Markets pod
0:21:03 wherever you get your pods for new episodes
0:21:05 every Monday and Thursday.

Scott discusses Waymo’s position in the autonomous vehicle race and what he believes the future of the industry looks like. He then discusses Nike’s Olympics campaign, ‘Winning Isn’t for Everyone’ and why he likes it. He wraps up with advice to a listener who says their skills and talents don’t align with a high-paying career. 

Music: https://www.davidcuttermusic.com / @dcuttermusic

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