iJustine is became one of the Internet’s first-and most popular-“lifecasters,” inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. Within ten days of release, her “300-page iPhone bill” had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 8 million subscribers across multiple YouTube channels, with total views past one billion.