AI transcript
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0:01:12 Your essence is determined by your skills, your knowledge, and your desire.
0:01:18 So many people are afraid, but they don’t understand fear, and fear interferes with
0:01:19 who we are.
0:01:23 When I was 31 years old, I had everything I ever dreamed of.
0:01:27 I was worth over a hundred million dollars, and ironically, it was the first time I ever
0:01:28 felt empty.
0:01:32 I ended up losing over a hundred million dollars and going bankrupt.
0:01:37 I want to figure out how we can prevent ourselves from going down that same path.
0:01:43 You need to be more, do that, and I promise you, you will make a lot of money, help a
0:01:44 lot of people, and have a lot of fun.
0:02:05 Yung and Profiters, welcome back to the show.
0:02:10 And today I have the honor of interviewing David Meltzer for the third time.
0:02:15 Now, David has been supportive of me since I first launched this podcast six years ago.
0:02:20 We’ve known each other for that long, and it says a lot about David’s character.
0:02:22 He helps nobody’s.
0:02:27 He helps the young guys, and he’s all about being of service, and he’s all about giving
0:02:28 back.
0:02:33 And you can just tell he really cares about helping other people live better, more happier
0:02:37 lives, which is something that we’re going to speak a lot about today.
0:02:43 David is the CEO and founder of Sports One Marketing, which is a sports marketing firm.
0:02:45 He’s also a best-selling author.
0:02:49 He is the host of the Playbook podcast, and he also dabbles in TV.
0:02:53 He has a Bloomberg TV show called the Two Minute Drill.
0:02:58 Now, David is an expert in all things entrepreneurship, and one thing that I love about David is that
0:03:00 he’s always evolving.
0:03:05 He’s always growing, and I know that since I haven’t talked to him in five years, he’s
0:03:09 going to have so much new perspective to share with us about entrepreneurship.
0:03:13 And back when I talked to him in 2019, I wasn’t even an entrepreneur yet, so I didn’t even
0:03:18 ask him questions related to entrepreneurship because I had no idea what it meant to be
0:03:20 an entrepreneur at that time.
0:03:24 Some of the things we’re going to dive deep on is fear-based consciousness, ego-based
0:03:29 consciousness as entrepreneurs, how we can avoid that, which is something that David went
0:03:31 through early on in his entrepreneurship journey.
0:03:36 We’re also going to talk about two annoying things that entrepreneurs have to do.
0:03:38 Number one, be honest with ourselves.
0:03:42 Number two, be repetitive, and we’re going to find out why those are two important things
0:03:44 we have to do.
0:03:46 Without further delay, here is David Meltzer.
0:03:50 David, welcome to Young and Profiting Podcast.
0:03:51 Thank you so much.
0:03:54 It’s such a privilege and a pleasure to be here.
0:03:57 I’m so excited for this conversation.
0:03:59 So Young and Profiters, David has been on the show.
0:04:03 This is now the third time that he’s been on Young and Profiting Podcast.
0:04:06 So he first came on in episode 31.
0:04:08 We took a deep dive into his career.
0:04:14 Then he came back on episode 47, and we talked about his new book, Game Time Decision Making.
0:04:16 But David, the last time that we talked was 2019.
0:04:18 That was before the pandemic.
0:04:22 It feels like that was 10 years ago, so I feel like there’s a lot of catching up to
0:04:23 do.
0:04:26 I also feel like all of my listeners have probably changed by now, so I’m sure they
0:04:31 haven’t heard any of your content, so I figured we’d actually go through your story today.
0:04:34 So why don’t we start with your childhood dreams.
0:04:41 I learned that you actually had a dream of becoming a football player when you were younger.
0:04:46 So how far along did you get with those dreams, and what got in your way?
0:04:51 I really wanted to figure out the best way to get rich, because the only thing that was
0:04:54 missing in my life was money.
0:05:00 All the difficulties, the stresses, the challenges were around financial difficulties.
0:05:06 My mom was a single mom raising six kids, working two jobs, packing our dinner in a station
0:05:11 wagon, driving around, filling up turnstiles at convenience stores with greeting cards just
0:05:12 so we could eat.
0:05:19 So I picked being a football player, not knowing what I know today, and beyond people laughing
0:05:24 at me scoffing at me and making fun of me, I actually got a scholarship and played football
0:05:30 in college, but it didn’t take me very long in college to realize, in fact, the very first
0:05:36 play as a freshman I got ran over by Christian Okoye, who later was the AFC Player of the
0:05:39 Year, called the Nigerian Nightmare.
0:05:46 But that’s when I realized I’d better figure out another way to make money, because I realized
0:05:52 that although your desire determines the Delta in your life, and you should always know that
0:05:57 you never will overachieve your own self-image, that your skills and your knowledge determine
0:06:03 your basement, and that if you don’t align the basement with the Delta, that you’ll be
0:06:11 limited in this lifetime of the capacity that you have in order to achieve high achievements.
0:06:17 And so I immediately realized my mom was right, doctor, lawyer, or failure, that I was going
0:06:23 to be a doctor because I had a higher basement with my skills and knowledge to be a doctor
0:06:25 than I did a football player.
0:06:32 But then I realized very quickly that I hate hospitals, and my older brother gave me some
0:06:37 valid information at 18 years old that doctors had to be in hospitals, even sports doctors
0:06:39 had to be in hospitals.
0:06:41 And that’s where I had one of my greatest takeaways of my life.
0:06:48 When my brother told me, “David, at 18, you need to be more interested than interesting.”
0:06:55 And I find a lot of people with their content, with social media, they really try to be interesting,
0:06:57 and it’s like the 19-year-old life coaches out there.
0:07:03 I advise those kids, look man, you’ve got to be more interested.
0:07:09 You don’t know what you don’t know, and it takes a lifetime of lessons in order to facilitate
0:07:13 what it takes to teach people about life with the dummy tax and situational knowledge.
0:07:20 So I went to be a lawyer, and I ended up graduating law school doing very well, but not becoming
0:07:25 a lawyer once again, because I was always guided by how could I make the most money
0:07:27 I could to buy my mom a house and a car.
0:07:32 So something related to this story, your mom giving you advice to become a doctor, is something
0:07:37 that actually stuck with me all these years since you’ve last been on your podcast.
0:07:41 You told me, even the people that love you so much, they might have the best intentions.
0:07:46 They give you bad advice, and that’s something that I’ve said and carried with me probably
0:07:49 a thousand times since you’ve told it to me.
0:07:53 So talk to us about how you filter the advice that you receive now.
0:07:58 Well through appreciation, understanding that the easiest and fastest way is to find people
0:08:02 that sit in a situation that you want to be in and ask them for direction.
0:08:07 You see, the difference between the two types of ignorant people is one, there’s ignorant
0:08:12 and humble people that will tell you that they don’t know what they don’t know.
0:08:16 But according to their experience, this is what they’ve learned.
0:08:20 And then there’s ignorant, arrogant people that they know they don’t know what they don’t
0:08:29 know, but they pretend to either out of envy, spite, or negativity, they will attack you,
0:08:32 laugh at you, scoff at you, or make fun of you.
0:08:36 But the most dangerous, ignorant, arrogant people are the ones that love us the most.
0:08:41 And that’s because they’re more afraid for you than you are for yourself.
0:08:45 And they give their advice out of fear, out of security.
0:08:51 And so although they love you more than anything, friends, family, etc., they actually are giving
0:08:57 you advice not out of experience, but out of fear that you’re going to get hurt.
0:09:04 And once again, reiterating that the ignorant, humble and ignorant, arrogant need to be deciphered.
0:09:08 But through appreciation, we can thank everybody for their advice.
0:09:13 Because even if their advice is with negative intent, we need to appreciate the fact that
0:09:16 they care enough about us to not like us.
0:09:21 I have three daughters and a son and my girls are closer in age and they’ll fight and they’ll
0:09:24 say really nasty things to each other as sisters.
0:09:30 And they’ll look at me for some sort of validation and always say, “Wow, you guys are making me
0:09:31 so happy.”
0:09:35 And they look at me like, “What the heck is that talking about?”
0:09:41 I’m like, “If you guys care this much about what each other thinks, then I’ve done my
0:09:42 job.”
0:09:49 You must really love each other to say such nasty things over one little comment or some
0:09:53 little incident that you really must care a lot about each other.
0:09:59 So appreciation to me is the tool, the perspective lens, whether someone’s giving me advice.
0:10:01 I always say thank you.
0:10:05 And then I go and treat advice like a handful of sand.
0:10:10 I appreciate what I have in my hand, but then I go ahead and allow the advice that isn’t
0:10:16 aligned with where I want to be or better to fall through my fingers with appreciation.
0:10:21 And I think a lot of young people, well, I should say anybody that has parents, we don’t
0:10:27 always appreciate the love and intent of the bad advice that our parents are giving us.
0:10:33 And if we just would take a second to say thank you so much for caring this much about
0:10:35 me, I will take that under consideration.
0:10:42 Instead, we get defensive, we react to fear, and we attack the people that we love the
0:10:48 most and we resent them, or worse, we take their advice and then we resent them when
0:10:52 we end up getting what they want, not what we wanted.
0:10:59 Another bad prescription to a good relationship by not having a correct relationship to advice.
0:11:00 I love that.
0:11:06 I think that’s such good perspective because you’re not saying just ignore their advice.
0:11:10 You’re saying take what you want from it, leave what you don’t want from it, and also
0:11:14 appreciate where they’re coming from, which I think is just so healthy.
0:11:19 So David, you went to law school like you said, and you ended up becoming a millionaire
0:11:24 before you actually completed your law school, which I think is amazing.
0:11:27 And I thought you dropped out of law school, but I found out you actually completed your
0:11:29 law degree and built a company on the side.
0:11:32 So tell us about that experience.
0:11:36 When I graduated law school, well, before I graduated, I had two job opportunities.
0:11:41 I wanted to be an oil and gas litigator, which was the highest paying job out of law school,
0:11:44 which is why I wanted to be an oil and gas litigator.
0:11:49 It wasn’t like I loved oil and gas or maritime law or even litigation.
0:11:52 I wanted to make a lot of money to buy my mom a house and a car.
0:11:59 But actually, the head of the maritime department, who I studied law and Greece with, professor
0:12:06 Yiannopoulos, he told me about this new thing called the Internet in 1992.
0:12:11 And he told me that if I could get an interview with the company, the largest legal publisher
0:12:17 in the world, that was putting all of the statutes and case law secondary materials
0:12:23 online that I could make a fortune by being a lawyer who sells law materials.
0:12:26 So I went ahead and ended up getting an offer.
0:12:29 They only hired four people out of 2,500.
0:12:34 Once again, I didn’t listen because you needed four years of litigation experience to even
0:12:35 apply for the job.
0:12:41 I just went ahead and applied anyway and convinced them that I could sell in nine months out
0:12:42 of law school.
0:12:47 Before I passed the bar, my mom made me take the bar because she didn’t think the Internet
0:12:49 was anything but a fad.
0:12:53 She told me this was the biggest mistake of my life and that the Internet would never
0:12:54 work.
0:12:59 Before I even got my results of the bar examination, I had already made a million dollars, bought
0:13:06 my mom a house and a car, and within three years, we exited for $3.4 billion to Thomson
0:13:09 Reuters in 1995.
0:13:15 And that led me into a different trajectory, a divine direction with a lot of great lessons
0:13:22 and a lot of great successes and also some severe failures along the way from those lessons
0:13:23 I had to learn.
0:13:24 Wow.
0:13:31 $3.4 billion back then was even more money than it is now and even now that is such an
0:13:32 enormous amount of money.
0:13:35 So talk to us about the wealth that you acquired.
0:13:37 What was your life like at that point?
0:13:40 How old were you and then what did you end up losing in return?
0:13:47 I made a few million dollars from the exit at 25 years old, but then I branded myself
0:13:53 not a lawyer, but a technology guru expert and went to the Silicon Valley, raised hundreds
0:13:59 of millions of dollars, and by 1999, when I was 31 years old, I had everything I ever
0:14:00 dreamed of.
0:14:02 I was worth over $100 million.
0:14:04 I owned a ton of real estate stocks.
0:14:11 I was running Samsung’s phone division, so I had a fulfilling, purposeful, passionate
0:14:17 and profitable position with an up and coming data device, which was actually in 1999 a
0:14:19 Windows CE device.
0:14:25 I worked with Microsoft, Bill Gates, and Googs, and Bomber at the highest level relationships
0:14:28 in all areas of telecom, but it was interesting.
0:14:34 I also had married my dream girl from the fourth grade, so not only did I have financially
0:14:40 everything I ever dreamed of, but personally, I had everything I dreamed of.
0:14:43 And ironically, it was the first time I ever felt empty.
0:14:47 I always felt purposeful and passionate and fulfilled.
0:14:51 Even when I was broke as a five-year-old, when my dad left, I was very fulfilled.
0:14:54 I just was missing money.
0:14:56 Now I had more money than I ever dreamed of.
0:15:00 I had everything that I ever dreamed of, and for the first time I felt empty.
0:15:05 And so like a lot of young individuals that have everything that they dream of or even
0:15:11 more, self-sabotage seems to be a great reaction to that fear of emptiness.
0:15:16 And so I started surrounding myself with the wrong people and the wrong ideas.
0:15:22 I started self-medicating myself for the pain and emptiness that I felt with drugs and alcohol,
0:15:26 which were also aligned with the people that I hung out with.
0:15:32 Ironically, after Samsung, I ended up running the most notable sports agency in the world,
0:15:36 and they made the movie Jerry Maguire about the firm that I ran, Leigh Steinberg Sports
0:15:38 and Entertainment.
0:15:46 And in that position, now I had my dream job on top of having everything I dreamed of financially
0:15:51 and personally, and I had three daughters under the age of 10.
0:15:56 But luckily, I had four people who truly loved me in my life.
0:16:04 I had my mom, my dad, my best friend, and my wife, and all four of them were the only
0:16:07 ones that told me the truth.
0:16:14 It came to a point where I hated all four of the only four people that truly loved me
0:16:19 enough to tell me the truth because I didn’t like what they were saying.
0:16:25 And through that, I was prepared for all the causes that I created that were not aligned
0:16:26 with where I wanted to be.
0:16:31 And so two years before I lost everything, I ended up losing over $100 million and going
0:16:32 bankrupt.
0:16:39 Two years before that, I was faced with an ultimatum that changed my life and my perspective,
0:16:45 saved my life, saved my perspective, saved my marriage as well, thanks to my dad, my
0:16:48 best friend, and my mom.
0:16:50 Let’s hold that thought and take a quick break with our sponsors.
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0:21:16 Well, I’m happy they turned you around from that.
0:21:21 I know that last time we talked, you said that in this terrible time of your life, you
0:21:26 were living in an ego-based, fear-based consciousness.
0:21:29 Can you help us understand what that means?
0:21:32 I think a lot of entrepreneurs listen to this show, and I want to figure out how we
0:21:36 can prevent ourselves from going down that same path.
0:21:43 I love this interview because a lot has evolved over the last five years since 2019.
0:21:50 The concepts that I had, like ego-based consciousness and the conscious continuum, have also evolved.
0:21:58 I’ve been able, through a lot of intention, facilitate simple descriptions of what I tried
0:22:03 to portray back then that probably confused the shit out of a lot of people.
0:22:08 The idea is this, that so many people are afraid, but they don’t understand fear, and
0:22:12 fear interferes with who we are.
0:22:17 There’s a paradigm shift in life, and it’s something that I try to empower, especially
0:22:18 young people.
0:22:25 The biggest energy suck, which is amplified by social media between knowing who you are
0:22:29 compared to what you want people to think you are.
0:22:33 I am versus this is what I want people to think I am.
0:22:40 There’s a huge energy suck, and in between that is understanding what am I doing to interfere
0:22:41 with it.
0:22:46 Instead of I want to get more happy, more healthy, more wealthy, more worthy, I am happy.
0:22:47 I am healthy.
0:22:48 I am wealthy.
0:22:49 I am worthy.
0:22:51 What am I doing to interfere with it?
0:22:55 The first thing in this ego-based consciousness was to figure out what I’m afraid of.
0:23:00 What I’ve learned in the last five years is that it’s a really deep journey to figure
0:23:04 out what you’re afraid of, because there’s past lives.
0:23:08 There’s genetic fears that you’ve inherited.
0:23:10 There’s energetic fears you’ve inherited.
0:23:11 There’s womb trauma.
0:23:13 There’s infant trauma.
0:23:14 There’s toddler trauma.
0:23:16 There’s teenage trauma.
0:23:20 There’s 20s, 30s, 40s, 50s, 60s, and 70s trauma.
0:23:25 It’s very difficult to decipher what exactly am I afraid of that’s causing me to interfere
0:23:28 with my potential.
0:23:34 In this realm of ego-based consciousness, I instead have found a more instant and obvious
0:23:41 way to recognize the interference, the ego-based consciousness that dissipates our possibility
0:23:46 or potential, that creates a distance of resistance between us and what we want or think we want
0:23:47 in our lives.
0:23:51 It’s the way we react to fear.
0:23:56 What need to be right or need to be offended, separate, inferior, superior, anxious, frustrated,
0:24:01 angry, guilty, resentful, worried, all of these different feelings.
0:24:06 When you’re pissed off, it doesn’t take a therapist to figure out you’re pissed.
0:24:08 You know instantly.
0:24:10 It’s obvious.
0:24:15 I now use time as a dependent variable and use my time with wisdom and faith to shorten
0:24:21 the distance of resistance between me and where I want to be or better.
0:24:30 This newfound technology or practice of identifying the clues of when I’m pissed off or ego and
0:24:34 the patterns of my ego in order to shorten the distance of resistance through wisdom
0:24:38 and faith have accommodated the majority of my day.
0:24:43 I only spend minutes and moments resisting what I want, only spend minutes and moments
0:24:47 accelerating in the wrong direction away from what I want.
0:24:53 It’s a very simple process to understand not only ego-based consciousness, but why so many
0:24:58 people are not where they want to be or better because they’re actually in their own way.
0:24:59 So good.
0:25:02 Let’s get a real example of you.
0:25:04 Somebody cuts you off on the road.
0:25:05 How do you react?
0:25:07 What goes on in your head?
0:25:11 It’s a good example because people are like, “Are you so zen that you don’t get pissed
0:25:12 off?”
0:25:13 No.
0:25:15 I mean, pissed off is everybody else.
0:25:19 And so I love the fact that you use that example because it’s probably the easiest.
0:25:25 When I get cut off, I immediately get pissed off and I want to flip off the person that
0:25:27 has cut me off.
0:25:32 And what I do instead of resisting it, trying to go over it, under it, through it, around
0:25:37 it, logic it, all the things that create more resistance, I simply stop.
0:25:43 I breathe through my nose and out through my mouth, reminding, remembering, and recollecting
0:25:45 where I do want to be or better.
0:25:49 And I look and ask myself, “Have I ever done that before?”
0:25:52 “Oh, you mean cut someone off, Dave?”
0:25:54 “Yeah, you have.”
0:26:01 Maybe that this person also is on accident cutting you off and maybe you should use gratitude
0:26:10 and forgiveness instead of attack and reaction of fear, being angry or upset, resentful or
0:26:14 guilty or offended or whatever else people are, and not waste your time, emotion, and
0:26:22 value on creating resistance but instead stop, breathe, drop, and then roll back into where
0:26:29 you want to be, the airport on time, instead of elevating and escalating where you may end
0:26:32 up if you react in the wrong way.
0:26:37 And then how is this related to going against your true purpose or becoming who you want
0:26:38 to be?
0:26:41 Well, your potential is who you want to be.
0:26:46 And I use time as a dependent variable in this realm, meaning that when you look and
0:26:50 understand that there’s two different times that create conflict in our life.
0:26:53 One is man-made constructive time.
0:26:55 We got shit to do today.
0:27:00 I’m sure your calendar and my calendar are packed with activities of today.
0:27:06 But some of those activities are in more of an infinite time zone that we’re making an
0:27:12 investment into our longevity or into future lives or to lessons that are much bigger than
0:27:18 paying our bills or making a lot of money or helping a lot of people or having fun today.
0:27:25 And so what I do is teach people to use the 24 hours that you’re guaranteed every day,
0:27:30 except for the last day of your life, you’ll be cheated seconds, minutes, or hours.
0:27:35 So number one, put a framework around the 24 hours that you’re blessed with every day
0:27:39 and then utilize that 24 hours today with number one.
0:27:46 What do you want today, according to the actual circumstances of today, by learning and aligning
0:27:52 the lessons of the past with where you think, and I’ll repeat, where you think you want
0:27:54 to be in the future.
0:28:01 And so as we prepare for our day and we ask, what do I want today, according to the temperature
0:28:06 and the interest rates and the flat tires and the relatives that call us or whatever
0:28:13 else there is in circumstantial today, align it with the lessons from the past in the trajectory
0:28:20 I call it divine direction in divine time, understanding divine detours also occur with
0:28:22 where I think I want to be or better.
0:28:29 Now I’m maximizing my progress by focusing in on my behaviors of today, knowing that
0:28:35 good behavior is simply behavior that’s aligned with where I think I want to be and bad behavior
0:28:39 is that which interferes with where I think I want to be.
0:28:46 My good behavior could be your bad behavior, Hala, determine upon our ages, our circumstances,
0:28:50 our business, whatever it may be, my good behavior may be your bad and your bad behavior
0:28:55 be my good because it’s defined by where I want to be, not where you think I should
0:28:58 be or what’s missing or what I don’t have.
0:29:03 And so many people, they’re looking to attach their emotions to outcome and evaluate their
0:29:07 success by outcomes that they don’t understand or know.
0:29:11 For example, when I lost everything, nobody could imagine what it’s like to lose over
0:29:16 a hundred million dollars, but imagine having to go tell your mom not only that you went
0:29:23 bankrupt, but you lost her house in the bankruptcy because you didn’t take your name off of title.
0:29:28 And the only reason you ever wanted to be rich was to buy your mom that house.
0:29:33 And if somebody would have told me at that time, look, you just don’t understand or know
0:29:39 how losing everything, including your mom’s house is the best thing that is ever going
0:29:40 to happen to you.
0:29:41 It’s going to save your life.
0:29:43 It’s going to save your marriage.
0:29:47 It’s going to promote you, protect you and love you to make you a world thought leader,
0:29:51 to write eight books, to have all the, all this is going to happen because this shitty
0:29:53 thing occurred.
0:29:56 Well, you are human.
0:29:59 And at the time that these outcomes occur, that’s suck.
0:30:04 It’s almost literally impossible to feel promoted, protected in love.
0:30:08 And that’s why each day I work on my faith to know that there’s something bigger than
0:30:09 me.
0:30:13 I don’t care what religion, philosophy, spirituality or theories you believe in.
0:30:17 All you got to believe in is something that’s bigger than you that loves you more than your
0:30:22 mom protects you at all times and promotes you because it’s omniscient, all powerful and
0:30:23 all knowing in its core.
0:30:32 And so for me, the faith combined with the wisdom of living life has allowed me to accelerate,
0:30:37 to aggregate the right things around me, and most importantly, to create exponentiality
0:30:43 in my outcomes, even though I don’t know or understand how any of the outcomes are actually
0:30:46 going to promote me or protect me or love me.
0:30:50 I just have faith that they will, and it’s just a matter of either man-made constructive
0:30:57 time or infinite time that’s going to reveal, which is called a revelation, the salvation
0:31:03 that faith and wisdom provide us in the long run of where we want to be in our divine direction
0:31:09 and divine time and see our divine detours as divine, not punishment.
0:31:10 Wow.
0:31:12 That was such a good explanation.
0:31:16 I couldn’t have ever imagined that that’s where you’re going to take it, but it’s so
0:31:17 true.
0:31:21 I love everything you said, and it’s so clear, David, that you’ve really dedicated the last
0:31:28 several decades of your life helping others, and you actually have a mission not to just
0:31:34 help people and make a lot of money, but to actually help make people happier, right?
0:31:37 And there was a point in your life that you were just telling us that you were very, very
0:31:38 unhappy.
0:31:43 So why do you feel like people need to be happier, and why has that become your mission?
0:31:48 Well, initially it became my mission because my daughter, when she was 12, had one of her
0:31:54 friends commit suicide, and I couldn’t understand what would cause a 12-year-old to kill themselves.
0:31:59 And I went and did research to find out that it’s the fastest growing cause of death for
0:32:03 everyone, all ages, all demographics.
0:32:08 And so whether you call it joy, happiness, fulfillment, passion, purpose, or even profitability,
0:32:14 I don’t care, I know that I have a capability of teaching people three things.
0:32:20 How to make a lot of money and live in abundance with the perspective of making a lot of money.
0:32:23 Two, how to help a lot of people.
0:32:28 And three, how to be positive, how to have fun with it.
0:32:33 And I’ve paid the dummy tax to learn those lessons, and I know that if I can empower a
0:32:38 thousand people like you in your lifetime to empower a thousand people, to empower a thousand
0:32:44 people, to make a lot of money, to live in abundance, to have the perspective of abundance
0:32:50 by helping a lot of people and having fun, enjoying the consistent every day.
0:32:53 Enjoying the persistent without quit.
0:32:57 Enjoying the pursuit of your potential, not what other people want or what’s missing
0:33:03 or you don’t have, that I can create a fulfilled, passionate, purposeful, profitable world,
0:33:09 a happy world, a joyous world, a collective consciousness because a thousand people like
0:33:15 you times a thousand people like you times a thousand people like you equals a billion
0:33:16 people.
0:33:18 And that’s a collective consciousness.
0:33:23 One particle of light will overcome a million particles of darkness if we can change the
0:33:29 world together by empowering each other to be a community or neighborhood of people that
0:33:32 want to help each other and know people that can help each other, we can actually change
0:33:33 the world.
0:33:39 And that’s why I went on this mission to help facilitate through all the things that I do
0:33:46 from 17 and a half, almost 18 years ago, when my wife woke me up and said, “Hey, you’re
0:33:48 going to end up dead.
0:33:53 You are going to end up in a bad place and unless you take stock in who you are and who
0:33:57 you were and what you want to become, I don’t want to be around it.”
0:34:03 And when I sat on my bed the next day, hating my wife, hating my mom, hating my dad, and
0:34:08 hating my best friend because they all told me the same thing, that I was lost and I was
0:34:13 going to end up dead, I realized that day that I don’t hate any of them.
0:34:15 I hated myself.
0:34:20 I was the one that was the liar, the cheater, the manipulator, the overseller, the back
0:34:25 end seller, and I was going to live my life and take stock in the values that I had.
0:34:31 I was going to practice those values every day, non-negotiable commitment to consistent
0:34:38 behavior and execute on them the best I can by utilizing time, infinite and manmade constructive
0:34:44 time to be productive, accessible and gracious, to live in divine time with divine direction
0:34:49 and be blessed with divine detours to protect, promote and love me.
0:34:53 We’ll be right back after a quick break from our sponsors.
0:34:57 Yeah, fam, if you’re anything like me, you didn’t start your business to spend all your
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0:35:05 Not exactly the fun part of entrepreneurship.
0:35:10 My CEO Jason, on the other hand, is great at finances, but even he doesn’t want to switch
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0:38:09 Young and Profiters, I spent years slaving away in so many different jobs trying to prove
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0:39:51 As you may know, a lot of people that listen to this show, David, are entrepreneurs.
0:39:55 And what you just said about being honest with yourself reminded me of something I’ve
0:39:59 heard you say where you said entrepreneurs have two annoying things that they always
0:40:00 have to do.
0:40:04 One is to be honest with themselves and two is being repetitive.
0:40:07 So let’s dig into this honesty a bit.
0:40:10 Why do we need to get honest with ourselves?
0:40:13 Because the truth vibrates the faster and sooner or later, the truth is going to come
0:40:14 out.
0:40:19 And all we’re doing is creating obstacles, voids, and shortages by lying to ourselves.
0:40:25 We’re not telling ourselves, we can’t find outside of us what we can’t see inside of
0:40:26 us.
0:40:33 And so if you think that somehow your bullshit is helping you, it’s only helping you in the
0:40:38 instantaneous reaction to the fear that you have, it’s not helping you pursue your potential.
0:40:41 Remember, your potential is your truth.
0:40:44 Your essence is determined by your skills, your knowledge, and desire.
0:40:50 When you’re honest with yourself, you are only adding the number one criteria of being
0:40:53 successful, which is credibility of your potential.
0:40:56 Remember, your basements determined by what?
0:41:01 Your skills and your knowledge, your delta determines how far you’re going to get, which
0:41:02 is your desire.
0:41:07 When you are not honest with yourself, you’re interfering with your desire, with your skills
0:41:08 and your knowledge.
0:41:14 And sooner or later, it’s going to come up and turn out and you’re going to end up and
0:41:15 have to go where?
0:41:17 Back to the back of the line.
0:41:21 You cut the line by being dishonest, you’re going to have to go to the back of the line.
0:41:24 It may not be for a long time.
0:41:29 And people may wonder, why that person is lying to themselves?
0:41:31 Why are they so successful?
0:41:34 Well sooner or later, it all comes crumbling down.
0:41:42 And the longer it takes for the truth to come out, the further the fall, which was my truth,
0:41:48 for a hundred million dollars, that’s a big fall and almost costing me my life with the
0:41:54 shame, blame and justification that’s attached to the dishonesty of being an overseller,
0:41:58 back-end seller, liar, manipulator and cheater with good intention.
0:41:59 I wasn’t a bad person.
0:42:01 I gave tons of money to charity.
0:42:07 I helped my family, but in its core, I lied to myself all the time and I was just afraid.
0:42:12 I was afraid that I wasn’t worthy, I was afraid that I wasn’t enough, and it carried through
0:42:18 genetically and energetically until I became honest with myself and started working on
0:42:19 that every single day.
0:42:23 And I still spend minutes and moments in my bullshit.
0:42:26 Instead of days, weeks, months and years, just minutes and moments, and then I catch
0:42:31 myself and I forgive myself and I move back into the right trajectory.
0:42:35 I think this is such a powerful lesson for entrepreneurs because I’m an entrepreneur.
0:42:39 I run a podcast network and I have some of the biggest legends that you probably know
0:42:45 in my podcast network like Jenna Kutcher and Amy Porterfield and John Lee Dumas and I see
0:42:52 other networks cheating and I see them buying downloads and selling downloads and I’m tempted
0:42:53 every day.
0:42:59 Well, everyone else is doing it, but then I remember that you said it so beautifully.
0:43:04 If you’re dishonest, you might get really successful, but then if something goes wrong,
0:43:08 it comes crashing down, your reputation is ruined and you’re at the back of the line.
0:43:14 And so slow and steady wins the race in entrepreneurship and as entrepreneurs, it’s easy to cheat.
0:43:17 There’s lots of ways to cheat in every different industry.
0:43:24 I laughed too at the 500 Top 10 Podcasts in Business or Entrepreneurship, a ranking.
0:43:31 I actually changed the signature on my email because so many people put “Top 10 Forbes
0:43:36 Speaker, Number One Podcast” in this, all this bullshit that doesn’t mean anything.
0:43:42 I actually changed it to “Rest Ipsilocorter” and I encourage people when they become honest
0:43:48 with themselves and also have a commitment to consistency or being repetitive that you
0:43:51 think about what “Rest Ipsilocorter” means.
0:43:53 It means that which speaks for itself.
0:44:01 And so if what you do speaks for itself and the test of time allows you to have the credibility
0:44:03 does that mean it’s going to be perfect?
0:44:04 No.
0:44:09 There’s always 10% of the people that are going to hate you, but there’s also 10% that
0:44:11 are going to love you no matter what.
0:44:20 For me, it’s that 80% that by being honest and consistent will learn to love you just
0:44:24 the same way you should learn to love what you don’t like or don’t love.
0:44:28 Because if you learn to love what you don’t like or don’t love and you learn to love what
0:44:33 other people don’t like or love, you do it consistently every day, persistently without
0:44:34 quit.
0:44:35 Life will tell you all its secrets.
0:44:39 You’ll get all the cheat codes and it’s those cheat codes that have made the difference
0:44:47 in my life to make my life easy and identify the dis-ease or the dis-easy in my life, the
0:44:53 interference that I create myself by not being honest and not being consistent.
0:45:00 David, I know another cheat code in entrepreneurship is relationships and being a good networker.
0:45:04 I’d love to understand from your perspective, what are the types of relationships we should
0:45:07 surround ourselves with as entrepreneurs?
0:45:11 One of the biggest myths of entrepreneurs is from Napoleon Hill, who’s one of my favorite
0:45:12 mentors.
0:45:18 He said, “You’re the aggregate of the five people that you spend the most time with.”
0:45:23 I’ve changed that in my life to understand that we have teams, that there’s more than
0:45:26 just the five people that we spend the most time with.
0:45:32 It’s according to the subject matter topic or expertise that’s of most value to us.
0:45:33 What team do I want around me?
0:45:35 What neighborhood do I want to live in?
0:45:38 What position do I want to play?
0:45:45 At 56 years old, in my family, I’m the point guard or the owner or the coach.
0:45:51 I don’t want to be the water boy, but when it comes to other areas of my life, like
0:45:55 private equity, for example, something that I’ve learned later on in life as a venture
0:46:01 capitalist and investor, I started as a water boy, maybe the towel boy, and I’m moving up
0:46:06 to a second string six-man off the bench, but there’s a lot of people that know a lot
0:46:10 more about it, but I’m surrounding myself with the right team.
0:46:16 I’m picking the right position to be on that team and working my way up to differing positions
0:46:19 that would be most beneficial to me.
0:46:23 As an entrepreneur, not only surround yourself with the right people, the right idea, but
0:46:29 by the subject matter topic or expertise, pick your position because, remember, as an entrepreneur,
0:46:35 the fastest way to get to where you want to be or better is either find someone that’s
0:46:41 already there and ask them for directions or help somebody else get there.
0:46:47 Both of these, I have this icon of reaching up and someone pulling up a seat for me above
0:46:53 me and me reaching back and pulling up a seat for someone that’s below me, that’s the fastest
0:46:58 way to create a neighborhood of people that want to help each other and know people that
0:46:59 can help each other.
0:47:04 All the content that I do, and we were laughing about having over 1900 podcasts with a playbook,
0:47:11 we’ve had 4,300 interviews on office hours, I have four TV shows on Apple TV, so many
0:47:16 different interviews, but the only purpose of all the content that I do is to build community,
0:47:20 is to build a community of people, whether it’s the free Friday trainings, the group
0:47:23 stuff that I do, one-on-one consulting business advisory.
0:47:27 It’s all about a community of people that want to help each other and know people that
0:47:28 can help each other.
0:47:32 And I’ll tell you why, because if you can build a community like that, they will buy
0:47:36 from each other and sell for each other for life.
0:47:42 And there’s nothing that will guarantee your success more than a community of people that
0:47:45 are buying from each other and selling for each other for life.
0:47:50 And the bigger you have that community, I promise you, you’ll make a lot of money, you’ll help
0:47:53 a lot of people, and you’ll have a lot of fun.
0:47:57 Okay, so one last question, and then we’re going to start to close out the interview because
0:47:59 I know that you have to go.
0:48:02 So you are one of the most prestigious business coaches.
0:48:05 I know several people who have used your business coaching.
0:48:09 Not everybody can afford such a world-class business coach like you.
0:48:13 What’s your recommendation to get a mentor?
0:48:18 Find out, first of all, who sits in the situation that you want to be in, in the particular
0:48:20 topic, subject, matter, expertise.
0:48:26 My oldest coach myself, and I have many coaches, is my sleep coach, because a third of my life
0:48:27 has spent sleeping.
0:48:33 It allows me to recover and access information, those cheat codes that we were talking about.
0:48:36 So I’ve had a sleep coach for 17 and a half years.
0:48:38 I want to be in the hall of fame of sleep.
0:48:40 I used to want to be in the football hall of fame.
0:48:44 Now I want to be the best sleeper in the world because it means more, and it’ll give me more
0:48:45 out of my life.
0:48:51 And so to that end, also don’t be afraid just because someone is a prestigious coach or
0:48:53 he’s the highest in their field.
0:48:59 A lot of people like me, my friends who sit at the highest levels and your friends, Hala,
0:49:01 we do the majority of what we do for free.
0:49:03 I do free lives every day.
0:49:04 I do ask meaning things every day.
0:49:07 I do free meetups and hold court in every city.
0:49:12 Over 200 cities a year, I have a group that meets on Monday.
0:49:15 I have free Friday trainings for almost 25 years.
0:49:17 That might be older than you.
0:49:22 I’ve been doing this stuff, but if somebody wants proximity and intimacy with me and to
0:49:29 take that time, I have to charge, but I also have to guarantee me as a profit center.
0:49:35 If I’m going to charge you, whether it’s in a group setting, $97 or I’m going to charge
0:49:42 you for a $27 video or I’m going to charge you $20,000 plus equity to give you a business
0:49:45 advisory, I’m going to guarantee profitability.
0:49:49 And then I think that’s an important essential thing to look for in a mentor.
0:49:52 Look for the people, don’t worry about what they charge.
0:49:58 Ask them for help or if they know somebody that can help you and you’ll get to where
0:50:03 you want to be a lot faster than having to pay the dummy tax yourself.
0:50:05 Can you talk to us about service?
0:50:08 Yeah, being of service is understanding value.
0:50:14 A lot of people get confused about being of service and they give and not understanding
0:50:16 that they can’t give what they don’t have.
0:50:21 So being of service is understanding what people like and what people don’t like.
0:50:23 See, there’s only two ways to provide value.
0:50:28 It’s to understand where someone is today and what is going to help them and what’s not
0:50:32 helping them because the only way to derive service is to give people more of what they
0:50:37 like or take away what they don’t like or part of what they don’t like.
0:50:41 And so if you want to be of service, you need to be of value.
0:50:45 To understand value is to give people what they like or take away what they don’t like.
0:50:49 In order to do that, you have to be more interested than interesting.
0:50:52 You have to ask them, “Hey, what are you doing today?
0:50:53 What do you like about it?
0:50:54 What don’t you like about it?
0:50:58 Would it help you if and you know someone that can help me?”
0:51:03 When you understand the open-ended question template and value at its core, you will live
0:51:04 your life of service.
0:51:09 You will live in that world, as I suggested, of more than enough of everything for everyone.
0:51:13 Okay, so I end my show with two questions I ask all of my guests.
0:51:17 This also gives you an opportunity to just give whatever advice that you feel like entrepreneurs
0:51:18 really need to hear.
0:51:23 So the first one is, “What is one actionable thing our young and profitors can do today
0:51:26 to become more profitable tomorrow?”
0:51:33 Ask for help in person on the phone via email, traditional and social media, one time a day.
0:51:39 Be consistent of asking for what you want in person on the phone via email and media
0:51:40 once a day.
0:51:45 That’ll be 28 asks a week, 112 asks in a month.
0:51:49 On average, each of those people will have 1,000 people in their community.
0:51:55 So you’ll reach 112,000 people a month that are aligned with wanting to help you.
0:51:59 And if just a small percentage of those people actually do, it’ll accelerate aggregate and
0:52:03 compound exponentially the outcomes that you have.
0:52:08 Most people have no problem giving, but they certainly can’t confirm their faith in more
0:52:09 than enough of everything.
0:52:16 So ask for help, make it a committed, consistent behavior, and I promise you, you will make
0:52:19 a lot of money, help a lot of people, and have a lot of fun.
0:52:25 And the last question is, “What is your secret to profiting in life?”
0:52:27 Kindness, abundance in itself.
0:52:30 Just be kind to your future self.
0:52:31 Do good deeds.
0:52:38 When everything tells you to lie, manipulate, cheat, oversell, backend, sell, be kind.
0:52:39 Be kind to your future self.
0:52:41 Do the good deed.
0:52:43 The more you give, the more you’ll be given.
0:52:48 The more you’re given, the more you’ll receive, and the more you receive, the more you can
0:52:49 ask for.
0:52:52 And when you ask for more than more, you’ll be able to give more than more, be given more
0:52:56 than more, receive more than more, and then you’ll ask for more than more than more.
0:53:03 So instead of living in a zero-sum game, like all great negotiators, all great transactors,
0:53:08 thinking that they’re giving more and receiving less is a zero-sum game.
0:53:09 There is no scarcity.
0:53:11 There’s more than enough of everything.
0:53:16 So I always say, be kind to your future self and do good deeds.
0:53:18 I do want to offer all of your community.
0:53:23 I know I haven’t been here a while, but I’d be more than happy to send my book to everyone.
0:53:24 Pay for the book.
0:53:25 Pay for shipping.
0:53:26 I’ll sign the book if you want.
0:53:31 Email me for anything you need, but I will send you that book, david@demelzer.com.
0:53:33 Put it in the notes.
0:53:35 I’d be happy to send you my book for free.
0:53:36 Pay for shipping.
0:53:37 Don’t worry.
0:53:40 I’d love to be of service or value to your young community.
0:53:41 I love it.
0:53:45 David, where can everybody learn more about you and everything that you do?
0:53:47 David@demelzer.com.
0:53:48 Everywhere it’s David Meltzer.
0:53:49 You can Google me.
0:53:53 Bless to have plenty of content out there.
0:53:55 But my best way, I answer all my emails myself.
0:54:00 So if you email me, david@demelzer.com, I’ll be of service and of value.
0:54:02 Thank you so much, David.
0:54:03 Thank you.
0:54:03 I’ll see you soon.
0:54:12 Could you imagine losing more than $100 million?
0:54:17 Or better yet, realizing that it might be the best thing that ever happened to you?
0:54:22 David Meltzer has had such a fascinating career, with some huge ups and downs.
0:54:27 And often it’s those low points that really make us who we are, that give us perspective
0:54:29 that we need to keep going.
0:54:34 Thanks to his own experiences, David now has some valuable life lessons to share.
0:54:38 And I personally really love his perspective on how to take advice from others, whether
0:54:44 it’s good or bad advice, helpful or unhelpful, try to appreciate where it’s coming from
0:54:46 and recognize it for the gift that it is.
0:54:50 I certainly could take that advice.
0:54:54 Sometimes it’s also useful to take things one day at a time, literally.
0:54:56 Focus on that next 24 hours.
0:54:57 Give it a framework.
0:54:59 What do you want to accomplish today?
0:55:02 How does it fit within your larger goals?
0:55:06 And finally, above all, be truthful with yourself.
0:55:11 It can be so tempting to take shortcuts, especially when you see others, including your competitors,
0:55:12 taking them.
0:55:16 But like David said, sooner or later, the truth comes out.
0:55:19 And the longer it takes to do so, the harder the fall.
0:55:24 Just be patient and be kind to others and to your future self.
0:55:28 Everything you’ve given of yourself will come back to you in the end and then some.
0:55:31 Thanks for listening to this episode of Young and Profiting.
0:55:34 If you listened, learned and profited from this conversation and want to get started
0:55:40 giving yourself, then why not start by sharing this episode with a friend or a family member?
0:55:42 We love it when you spread the show by word of mouth.
0:55:46 And if you did enjoy this show and you learned something, then please take a couple minutes
0:55:50 to drop us a five-star review on Apple Podcasts.
0:55:53 Nothing helps us reach more people than a good review from you.
0:55:54 We never charge.
0:55:55 We don’t have subscriptions.
0:55:58 We do this all for you, our dear listeners.
0:56:02 If you prefer to watch your podcast as videos, you can find us on YouTube.
0:56:03 Just look up Young and Profiting.
0:56:06 You’ll find all of our episodes on there.
0:56:10 If you’re looking for me, you can find me on Instagram or LinkedIn by searching my
0:56:11 name.
0:56:12 It’s Hala Taha.
0:56:16 And I also want to thank my amazing YAP team who work so hard every day to make this podcast
0:56:17 what it is.
0:56:18 You guys are incredible.
0:56:20 Thank you so much.
0:56:24 This is your host, Hala Taha, a.k.a. the podcast princess, signing off.
0:56:34 Thank you.
0:56:36 Bye.
0:56:46 [BLANK_AUDIO]
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0:01:12 Your essence is determined by your skills, your knowledge, and your desire.
0:01:18 So many people are afraid, but they don’t understand fear, and fear interferes with
0:01:19 who we are.
0:01:23 When I was 31 years old, I had everything I ever dreamed of.
0:01:27 I was worth over a hundred million dollars, and ironically, it was the first time I ever
0:01:28 felt empty.
0:01:32 I ended up losing over a hundred million dollars and going bankrupt.
0:01:37 I want to figure out how we can prevent ourselves from going down that same path.
0:01:43 You need to be more, do that, and I promise you, you will make a lot of money, help a
0:01:44 lot of people, and have a lot of fun.
0:02:05 Yung and Profiters, welcome back to the show.
0:02:10 And today I have the honor of interviewing David Meltzer for the third time.
0:02:15 Now, David has been supportive of me since I first launched this podcast six years ago.
0:02:20 We’ve known each other for that long, and it says a lot about David’s character.
0:02:22 He helps nobody’s.
0:02:27 He helps the young guys, and he’s all about being of service, and he’s all about giving
0:02:28 back.
0:02:33 And you can just tell he really cares about helping other people live better, more happier
0:02:37 lives, which is something that we’re going to speak a lot about today.
0:02:43 David is the CEO and founder of Sports One Marketing, which is a sports marketing firm.
0:02:45 He’s also a best-selling author.
0:02:49 He is the host of the Playbook podcast, and he also dabbles in TV.
0:02:53 He has a Bloomberg TV show called the Two Minute Drill.
0:02:58 Now, David is an expert in all things entrepreneurship, and one thing that I love about David is that
0:03:00 he’s always evolving.
0:03:05 He’s always growing, and I know that since I haven’t talked to him in five years, he’s
0:03:09 going to have so much new perspective to share with us about entrepreneurship.
0:03:13 And back when I talked to him in 2019, I wasn’t even an entrepreneur yet, so I didn’t even
0:03:18 ask him questions related to entrepreneurship because I had no idea what it meant to be
0:03:20 an entrepreneur at that time.
0:03:24 Some of the things we’re going to dive deep on is fear-based consciousness, ego-based
0:03:29 consciousness as entrepreneurs, how we can avoid that, which is something that David went
0:03:31 through early on in his entrepreneurship journey.
0:03:36 We’re also going to talk about two annoying things that entrepreneurs have to do.
0:03:38 Number one, be honest with ourselves.
0:03:42 Number two, be repetitive, and we’re going to find out why those are two important things
0:03:44 we have to do.
0:03:46 Without further delay, here is David Meltzer.
0:03:50 David, welcome to Young and Profiting Podcast.
0:03:51 Thank you so much.
0:03:54 It’s such a privilege and a pleasure to be here.
0:03:57 I’m so excited for this conversation.
0:03:59 So Young and Profiters, David has been on the show.
0:04:03 This is now the third time that he’s been on Young and Profiting Podcast.
0:04:06 So he first came on in episode 31.
0:04:08 We took a deep dive into his career.
0:04:14 Then he came back on episode 47, and we talked about his new book, Game Time Decision Making.
0:04:16 But David, the last time that we talked was 2019.
0:04:18 That was before the pandemic.
0:04:22 It feels like that was 10 years ago, so I feel like there’s a lot of catching up to
0:04:23 do.
0:04:26 I also feel like all of my listeners have probably changed by now, so I’m sure they
0:04:31 haven’t heard any of your content, so I figured we’d actually go through your story today.
0:04:34 So why don’t we start with your childhood dreams.
0:04:41 I learned that you actually had a dream of becoming a football player when you were younger.
0:04:46 So how far along did you get with those dreams, and what got in your way?
0:04:51 I really wanted to figure out the best way to get rich, because the only thing that was
0:04:54 missing in my life was money.
0:05:00 All the difficulties, the stresses, the challenges were around financial difficulties.
0:05:06 My mom was a single mom raising six kids, working two jobs, packing our dinner in a station
0:05:11 wagon, driving around, filling up turnstiles at convenience stores with greeting cards just
0:05:12 so we could eat.
0:05:19 So I picked being a football player, not knowing what I know today, and beyond people laughing
0:05:24 at me scoffing at me and making fun of me, I actually got a scholarship and played football
0:05:30 in college, but it didn’t take me very long in college to realize, in fact, the very first
0:05:36 play as a freshman I got ran over by Christian Okoye, who later was the AFC Player of the
0:05:39 Year, called the Nigerian Nightmare.
0:05:46 But that’s when I realized I’d better figure out another way to make money, because I realized
0:05:52 that although your desire determines the Delta in your life, and you should always know that
0:05:57 you never will overachieve your own self-image, that your skills and your knowledge determine
0:06:03 your basement, and that if you don’t align the basement with the Delta, that you’ll be
0:06:11 limited in this lifetime of the capacity that you have in order to achieve high achievements.
0:06:17 And so I immediately realized my mom was right, doctor, lawyer, or failure, that I was going
0:06:23 to be a doctor because I had a higher basement with my skills and knowledge to be a doctor
0:06:25 than I did a football player.
0:06:32 But then I realized very quickly that I hate hospitals, and my older brother gave me some
0:06:37 valid information at 18 years old that doctors had to be in hospitals, even sports doctors
0:06:39 had to be in hospitals.
0:06:41 And that’s where I had one of my greatest takeaways of my life.
0:06:48 When my brother told me, “David, at 18, you need to be more interested than interesting.”
0:06:55 And I find a lot of people with their content, with social media, they really try to be interesting,
0:06:57 and it’s like the 19-year-old life coaches out there.
0:07:03 I advise those kids, look man, you’ve got to be more interested.
0:07:09 You don’t know what you don’t know, and it takes a lifetime of lessons in order to facilitate
0:07:13 what it takes to teach people about life with the dummy tax and situational knowledge.
0:07:20 So I went to be a lawyer, and I ended up graduating law school doing very well, but not becoming
0:07:25 a lawyer once again, because I was always guided by how could I make the most money
0:07:27 I could to buy my mom a house and a car.
0:07:32 So something related to this story, your mom giving you advice to become a doctor, is something
0:07:37 that actually stuck with me all these years since you’ve last been on your podcast.
0:07:41 You told me, even the people that love you so much, they might have the best intentions.
0:07:46 They give you bad advice, and that’s something that I’ve said and carried with me probably
0:07:49 a thousand times since you’ve told it to me.
0:07:53 So talk to us about how you filter the advice that you receive now.
0:07:58 Well through appreciation, understanding that the easiest and fastest way is to find people
0:08:02 that sit in a situation that you want to be in and ask them for direction.
0:08:07 You see, the difference between the two types of ignorant people is one, there’s ignorant
0:08:12 and humble people that will tell you that they don’t know what they don’t know.
0:08:16 But according to their experience, this is what they’ve learned.
0:08:20 And then there’s ignorant, arrogant people that they know they don’t know what they don’t
0:08:29 know, but they pretend to either out of envy, spite, or negativity, they will attack you,
0:08:32 laugh at you, scoff at you, or make fun of you.
0:08:36 But the most dangerous, ignorant, arrogant people are the ones that love us the most.
0:08:41 And that’s because they’re more afraid for you than you are for yourself.
0:08:45 And they give their advice out of fear, out of security.
0:08:51 And so although they love you more than anything, friends, family, etc., they actually are giving
0:08:57 you advice not out of experience, but out of fear that you’re going to get hurt.
0:09:04 And once again, reiterating that the ignorant, humble and ignorant, arrogant need to be deciphered.
0:09:08 But through appreciation, we can thank everybody for their advice.
0:09:13 Because even if their advice is with negative intent, we need to appreciate the fact that
0:09:16 they care enough about us to not like us.
0:09:21 I have three daughters and a son and my girls are closer in age and they’ll fight and they’ll
0:09:24 say really nasty things to each other as sisters.
0:09:30 And they’ll look at me for some sort of validation and always say, “Wow, you guys are making me
0:09:31 so happy.”
0:09:35 And they look at me like, “What the heck is that talking about?”
0:09:41 I’m like, “If you guys care this much about what each other thinks, then I’ve done my
0:09:42 job.”
0:09:49 You must really love each other to say such nasty things over one little comment or some
0:09:53 little incident that you really must care a lot about each other.
0:09:59 So appreciation to me is the tool, the perspective lens, whether someone’s giving me advice.
0:10:01 I always say thank you.
0:10:05 And then I go and treat advice like a handful of sand.
0:10:10 I appreciate what I have in my hand, but then I go ahead and allow the advice that isn’t
0:10:16 aligned with where I want to be or better to fall through my fingers with appreciation.
0:10:21 And I think a lot of young people, well, I should say anybody that has parents, we don’t
0:10:27 always appreciate the love and intent of the bad advice that our parents are giving us.
0:10:33 And if we just would take a second to say thank you so much for caring this much about
0:10:35 me, I will take that under consideration.
0:10:42 Instead, we get defensive, we react to fear, and we attack the people that we love the
0:10:48 most and we resent them, or worse, we take their advice and then we resent them when
0:10:52 we end up getting what they want, not what we wanted.
0:10:59 Another bad prescription to a good relationship by not having a correct relationship to advice.
0:11:00 I love that.
0:11:06 I think that’s such good perspective because you’re not saying just ignore their advice.
0:11:10 You’re saying take what you want from it, leave what you don’t want from it, and also
0:11:14 appreciate where they’re coming from, which I think is just so healthy.
0:11:19 So David, you went to law school like you said, and you ended up becoming a millionaire
0:11:24 before you actually completed your law school, which I think is amazing.
0:11:27 And I thought you dropped out of law school, but I found out you actually completed your
0:11:29 law degree and built a company on the side.
0:11:32 So tell us about that experience.
0:11:36 When I graduated law school, well, before I graduated, I had two job opportunities.
0:11:41 I wanted to be an oil and gas litigator, which was the highest paying job out of law school,
0:11:44 which is why I wanted to be an oil and gas litigator.
0:11:49 It wasn’t like I loved oil and gas or maritime law or even litigation.
0:11:52 I wanted to make a lot of money to buy my mom a house and a car.
0:11:59 But actually, the head of the maritime department, who I studied law and Greece with, professor
0:12:06 Yiannopoulos, he told me about this new thing called the Internet in 1992.
0:12:11 And he told me that if I could get an interview with the company, the largest legal publisher
0:12:17 in the world, that was putting all of the statutes and case law secondary materials
0:12:23 online that I could make a fortune by being a lawyer who sells law materials.
0:12:26 So I went ahead and ended up getting an offer.
0:12:29 They only hired four people out of 2,500.
0:12:34 Once again, I didn’t listen because you needed four years of litigation experience to even
0:12:35 apply for the job.
0:12:41 I just went ahead and applied anyway and convinced them that I could sell in nine months out
0:12:42 of law school.
0:12:47 Before I passed the bar, my mom made me take the bar because she didn’t think the Internet
0:12:49 was anything but a fad.
0:12:53 She told me this was the biggest mistake of my life and that the Internet would never
0:12:54 work.
0:12:59 Before I even got my results of the bar examination, I had already made a million dollars, bought
0:13:06 my mom a house and a car, and within three years, we exited for $3.4 billion to Thomson
0:13:09 Reuters in 1995.
0:13:15 And that led me into a different trajectory, a divine direction with a lot of great lessons
0:13:22 and a lot of great successes and also some severe failures along the way from those lessons
0:13:23 I had to learn.
0:13:24 Wow.
0:13:31 $3.4 billion back then was even more money than it is now and even now that is such an
0:13:32 enormous amount of money.
0:13:35 So talk to us about the wealth that you acquired.
0:13:37 What was your life like at that point?
0:13:40 How old were you and then what did you end up losing in return?
0:13:47 I made a few million dollars from the exit at 25 years old, but then I branded myself
0:13:53 not a lawyer, but a technology guru expert and went to the Silicon Valley, raised hundreds
0:13:59 of millions of dollars, and by 1999, when I was 31 years old, I had everything I ever
0:14:00 dreamed of.
0:14:02 I was worth over $100 million.
0:14:04 I owned a ton of real estate stocks.
0:14:11 I was running Samsung’s phone division, so I had a fulfilling, purposeful, passionate
0:14:17 and profitable position with an up and coming data device, which was actually in 1999 a
0:14:19 Windows CE device.
0:14:25 I worked with Microsoft, Bill Gates, and Googs, and Bomber at the highest level relationships
0:14:28 in all areas of telecom, but it was interesting.
0:14:34 I also had married my dream girl from the fourth grade, so not only did I have financially
0:14:40 everything I ever dreamed of, but personally, I had everything I dreamed of.
0:14:43 And ironically, it was the first time I ever felt empty.
0:14:47 I always felt purposeful and passionate and fulfilled.
0:14:51 Even when I was broke as a five-year-old, when my dad left, I was very fulfilled.
0:14:54 I just was missing money.
0:14:56 Now I had more money than I ever dreamed of.
0:15:00 I had everything that I ever dreamed of, and for the first time I felt empty.
0:15:05 And so like a lot of young individuals that have everything that they dream of or even
0:15:11 more, self-sabotage seems to be a great reaction to that fear of emptiness.
0:15:16 And so I started surrounding myself with the wrong people and the wrong ideas.
0:15:22 I started self-medicating myself for the pain and emptiness that I felt with drugs and alcohol,
0:15:26 which were also aligned with the people that I hung out with.
0:15:32 Ironically, after Samsung, I ended up running the most notable sports agency in the world,
0:15:36 and they made the movie Jerry Maguire about the firm that I ran, Leigh Steinberg Sports
0:15:38 and Entertainment.
0:15:46 And in that position, now I had my dream job on top of having everything I dreamed of financially
0:15:51 and personally, and I had three daughters under the age of 10.
0:15:56 But luckily, I had four people who truly loved me in my life.
0:16:04 I had my mom, my dad, my best friend, and my wife, and all four of them were the only
0:16:07 ones that told me the truth.
0:16:14 It came to a point where I hated all four of the only four people that truly loved me
0:16:19 enough to tell me the truth because I didn’t like what they were saying.
0:16:25 And through that, I was prepared for all the causes that I created that were not aligned
0:16:26 with where I wanted to be.
0:16:31 And so two years before I lost everything, I ended up losing over $100 million and going
0:16:32 bankrupt.
0:16:39 Two years before that, I was faced with an ultimatum that changed my life and my perspective,
0:16:45 saved my life, saved my perspective, saved my marriage as well, thanks to my dad, my
0:16:48 best friend, and my mom.
0:16:50 Let’s hold that thought and take a quick break with our sponsors.
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0:21:16 Well, I’m happy they turned you around from that.
0:21:21 I know that last time we talked, you said that in this terrible time of your life, you
0:21:26 were living in an ego-based, fear-based consciousness.
0:21:29 Can you help us understand what that means?
0:21:32 I think a lot of entrepreneurs listen to this show, and I want to figure out how we
0:21:36 can prevent ourselves from going down that same path.
0:21:43 I love this interview because a lot has evolved over the last five years since 2019.
0:21:50 The concepts that I had, like ego-based consciousness and the conscious continuum, have also evolved.
0:21:58 I’ve been able, through a lot of intention, facilitate simple descriptions of what I tried
0:22:03 to portray back then that probably confused the shit out of a lot of people.
0:22:08 The idea is this, that so many people are afraid, but they don’t understand fear, and
0:22:12 fear interferes with who we are.
0:22:17 There’s a paradigm shift in life, and it’s something that I try to empower, especially
0:22:18 young people.
0:22:25 The biggest energy suck, which is amplified by social media between knowing who you are
0:22:29 compared to what you want people to think you are.
0:22:33 I am versus this is what I want people to think I am.
0:22:40 There’s a huge energy suck, and in between that is understanding what am I doing to interfere
0:22:41 with it.
0:22:46 Instead of I want to get more happy, more healthy, more wealthy, more worthy, I am happy.
0:22:47 I am healthy.
0:22:48 I am wealthy.
0:22:49 I am worthy.
0:22:51 What am I doing to interfere with it?
0:22:55 The first thing in this ego-based consciousness was to figure out what I’m afraid of.
0:23:00 What I’ve learned in the last five years is that it’s a really deep journey to figure
0:23:04 out what you’re afraid of, because there’s past lives.
0:23:08 There’s genetic fears that you’ve inherited.
0:23:10 There’s energetic fears you’ve inherited.
0:23:11 There’s womb trauma.
0:23:13 There’s infant trauma.
0:23:14 There’s toddler trauma.
0:23:16 There’s teenage trauma.
0:23:20 There’s 20s, 30s, 40s, 50s, 60s, and 70s trauma.
0:23:25 It’s very difficult to decipher what exactly am I afraid of that’s causing me to interfere
0:23:28 with my potential.
0:23:34 In this realm of ego-based consciousness, I instead have found a more instant and obvious
0:23:41 way to recognize the interference, the ego-based consciousness that dissipates our possibility
0:23:46 or potential, that creates a distance of resistance between us and what we want or think we want
0:23:47 in our lives.
0:23:51 It’s the way we react to fear.
0:23:56 What need to be right or need to be offended, separate, inferior, superior, anxious, frustrated,
0:24:01 angry, guilty, resentful, worried, all of these different feelings.
0:24:06 When you’re pissed off, it doesn’t take a therapist to figure out you’re pissed.
0:24:08 You know instantly.
0:24:10 It’s obvious.
0:24:15 I now use time as a dependent variable and use my time with wisdom and faith to shorten
0:24:21 the distance of resistance between me and where I want to be or better.
0:24:30 This newfound technology or practice of identifying the clues of when I’m pissed off or ego and
0:24:34 the patterns of my ego in order to shorten the distance of resistance through wisdom
0:24:38 and faith have accommodated the majority of my day.
0:24:43 I only spend minutes and moments resisting what I want, only spend minutes and moments
0:24:47 accelerating in the wrong direction away from what I want.
0:24:53 It’s a very simple process to understand not only ego-based consciousness, but why so many
0:24:58 people are not where they want to be or better because they’re actually in their own way.
0:24:59 So good.
0:25:02 Let’s get a real example of you.
0:25:04 Somebody cuts you off on the road.
0:25:05 How do you react?
0:25:07 What goes on in your head?
0:25:11 It’s a good example because people are like, “Are you so zen that you don’t get pissed
0:25:12 off?”
0:25:13 No.
0:25:15 I mean, pissed off is everybody else.
0:25:19 And so I love the fact that you use that example because it’s probably the easiest.
0:25:25 When I get cut off, I immediately get pissed off and I want to flip off the person that
0:25:27 has cut me off.
0:25:32 And what I do instead of resisting it, trying to go over it, under it, through it, around
0:25:37 it, logic it, all the things that create more resistance, I simply stop.
0:25:43 I breathe through my nose and out through my mouth, reminding, remembering, and recollecting
0:25:45 where I do want to be or better.
0:25:49 And I look and ask myself, “Have I ever done that before?”
0:25:52 “Oh, you mean cut someone off, Dave?”
0:25:54 “Yeah, you have.”
0:26:01 Maybe that this person also is on accident cutting you off and maybe you should use gratitude
0:26:10 and forgiveness instead of attack and reaction of fear, being angry or upset, resentful or
0:26:14 guilty or offended or whatever else people are, and not waste your time, emotion, and
0:26:22 value on creating resistance but instead stop, breathe, drop, and then roll back into where
0:26:29 you want to be, the airport on time, instead of elevating and escalating where you may end
0:26:32 up if you react in the wrong way.
0:26:37 And then how is this related to going against your true purpose or becoming who you want
0:26:38 to be?
0:26:41 Well, your potential is who you want to be.
0:26:46 And I use time as a dependent variable in this realm, meaning that when you look and
0:26:50 understand that there’s two different times that create conflict in our life.
0:26:53 One is man-made constructive time.
0:26:55 We got shit to do today.
0:27:00 I’m sure your calendar and my calendar are packed with activities of today.
0:27:06 But some of those activities are in more of an infinite time zone that we’re making an
0:27:12 investment into our longevity or into future lives or to lessons that are much bigger than
0:27:18 paying our bills or making a lot of money or helping a lot of people or having fun today.
0:27:25 And so what I do is teach people to use the 24 hours that you’re guaranteed every day,
0:27:30 except for the last day of your life, you’ll be cheated seconds, minutes, or hours.
0:27:35 So number one, put a framework around the 24 hours that you’re blessed with every day
0:27:39 and then utilize that 24 hours today with number one.
0:27:46 What do you want today, according to the actual circumstances of today, by learning and aligning
0:27:52 the lessons of the past with where you think, and I’ll repeat, where you think you want
0:27:54 to be in the future.
0:28:01 And so as we prepare for our day and we ask, what do I want today, according to the temperature
0:28:06 and the interest rates and the flat tires and the relatives that call us or whatever
0:28:13 else there is in circumstantial today, align it with the lessons from the past in the trajectory
0:28:20 I call it divine direction in divine time, understanding divine detours also occur with
0:28:22 where I think I want to be or better.
0:28:29 Now I’m maximizing my progress by focusing in on my behaviors of today, knowing that
0:28:35 good behavior is simply behavior that’s aligned with where I think I want to be and bad behavior
0:28:39 is that which interferes with where I think I want to be.
0:28:46 My good behavior could be your bad behavior, Hala, determine upon our ages, our circumstances,
0:28:50 our business, whatever it may be, my good behavior may be your bad and your bad behavior
0:28:55 be my good because it’s defined by where I want to be, not where you think I should
0:28:58 be or what’s missing or what I don’t have.
0:29:03 And so many people, they’re looking to attach their emotions to outcome and evaluate their
0:29:07 success by outcomes that they don’t understand or know.
0:29:11 For example, when I lost everything, nobody could imagine what it’s like to lose over
0:29:16 a hundred million dollars, but imagine having to go tell your mom not only that you went
0:29:23 bankrupt, but you lost her house in the bankruptcy because you didn’t take your name off of title.
0:29:28 And the only reason you ever wanted to be rich was to buy your mom that house.
0:29:33 And if somebody would have told me at that time, look, you just don’t understand or know
0:29:39 how losing everything, including your mom’s house is the best thing that is ever going
0:29:40 to happen to you.
0:29:41 It’s going to save your life.
0:29:43 It’s going to save your marriage.
0:29:47 It’s going to promote you, protect you and love you to make you a world thought leader,
0:29:51 to write eight books, to have all the, all this is going to happen because this shitty
0:29:53 thing occurred.
0:29:56 Well, you are human.
0:29:59 And at the time that these outcomes occur, that’s suck.
0:30:04 It’s almost literally impossible to feel promoted, protected in love.
0:30:08 And that’s why each day I work on my faith to know that there’s something bigger than
0:30:09 me.
0:30:13 I don’t care what religion, philosophy, spirituality or theories you believe in.
0:30:17 All you got to believe in is something that’s bigger than you that loves you more than your
0:30:22 mom protects you at all times and promotes you because it’s omniscient, all powerful and
0:30:23 all knowing in its core.
0:30:32 And so for me, the faith combined with the wisdom of living life has allowed me to accelerate,
0:30:37 to aggregate the right things around me, and most importantly, to create exponentiality
0:30:43 in my outcomes, even though I don’t know or understand how any of the outcomes are actually
0:30:46 going to promote me or protect me or love me.
0:30:50 I just have faith that they will, and it’s just a matter of either man-made constructive
0:30:57 time or infinite time that’s going to reveal, which is called a revelation, the salvation
0:31:03 that faith and wisdom provide us in the long run of where we want to be in our divine direction
0:31:09 and divine time and see our divine detours as divine, not punishment.
0:31:10 Wow.
0:31:12 That was such a good explanation.
0:31:16 I couldn’t have ever imagined that that’s where you’re going to take it, but it’s so
0:31:17 true.
0:31:21 I love everything you said, and it’s so clear, David, that you’ve really dedicated the last
0:31:28 several decades of your life helping others, and you actually have a mission not to just
0:31:34 help people and make a lot of money, but to actually help make people happier, right?
0:31:37 And there was a point in your life that you were just telling us that you were very, very
0:31:38 unhappy.
0:31:43 So why do you feel like people need to be happier, and why has that become your mission?
0:31:48 Well, initially it became my mission because my daughter, when she was 12, had one of her
0:31:54 friends commit suicide, and I couldn’t understand what would cause a 12-year-old to kill themselves.
0:31:59 And I went and did research to find out that it’s the fastest growing cause of death for
0:32:03 everyone, all ages, all demographics.
0:32:08 And so whether you call it joy, happiness, fulfillment, passion, purpose, or even profitability,
0:32:14 I don’t care, I know that I have a capability of teaching people three things.
0:32:20 How to make a lot of money and live in abundance with the perspective of making a lot of money.
0:32:23 Two, how to help a lot of people.
0:32:28 And three, how to be positive, how to have fun with it.
0:32:33 And I’ve paid the dummy tax to learn those lessons, and I know that if I can empower a
0:32:38 thousand people like you in your lifetime to empower a thousand people, to empower a thousand
0:32:44 people, to make a lot of money, to live in abundance, to have the perspective of abundance
0:32:50 by helping a lot of people and having fun, enjoying the consistent every day.
0:32:53 Enjoying the persistent without quit.
0:32:57 Enjoying the pursuit of your potential, not what other people want or what’s missing
0:33:03 or you don’t have, that I can create a fulfilled, passionate, purposeful, profitable world,
0:33:09 a happy world, a joyous world, a collective consciousness because a thousand people like
0:33:15 you times a thousand people like you times a thousand people like you equals a billion
0:33:16 people.
0:33:18 And that’s a collective consciousness.
0:33:23 One particle of light will overcome a million particles of darkness if we can change the
0:33:29 world together by empowering each other to be a community or neighborhood of people that
0:33:32 want to help each other and know people that can help each other, we can actually change
0:33:33 the world.
0:33:39 And that’s why I went on this mission to help facilitate through all the things that I do
0:33:46 from 17 and a half, almost 18 years ago, when my wife woke me up and said, “Hey, you’re
0:33:48 going to end up dead.
0:33:53 You are going to end up in a bad place and unless you take stock in who you are and who
0:33:57 you were and what you want to become, I don’t want to be around it.”
0:34:03 And when I sat on my bed the next day, hating my wife, hating my mom, hating my dad, and
0:34:08 hating my best friend because they all told me the same thing, that I was lost and I was
0:34:13 going to end up dead, I realized that day that I don’t hate any of them.
0:34:15 I hated myself.
0:34:20 I was the one that was the liar, the cheater, the manipulator, the overseller, the back
0:34:25 end seller, and I was going to live my life and take stock in the values that I had.
0:34:31 I was going to practice those values every day, non-negotiable commitment to consistent
0:34:38 behavior and execute on them the best I can by utilizing time, infinite and manmade constructive
0:34:44 time to be productive, accessible and gracious, to live in divine time with divine direction
0:34:49 and be blessed with divine detours to protect, promote and love me.
0:34:53 We’ll be right back after a quick break from our sponsors.
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0:38:09 Young and Profiters, I spent years slaving away in so many different jobs trying to prove
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0:39:51 As you may know, a lot of people that listen to this show, David, are entrepreneurs.
0:39:55 And what you just said about being honest with yourself reminded me of something I’ve
0:39:59 heard you say where you said entrepreneurs have two annoying things that they always
0:40:00 have to do.
0:40:04 One is to be honest with themselves and two is being repetitive.
0:40:07 So let’s dig into this honesty a bit.
0:40:10 Why do we need to get honest with ourselves?
0:40:13 Because the truth vibrates the faster and sooner or later, the truth is going to come
0:40:14 out.
0:40:19 And all we’re doing is creating obstacles, voids, and shortages by lying to ourselves.
0:40:25 We’re not telling ourselves, we can’t find outside of us what we can’t see inside of
0:40:26 us.
0:40:33 And so if you think that somehow your bullshit is helping you, it’s only helping you in the
0:40:38 instantaneous reaction to the fear that you have, it’s not helping you pursue your potential.
0:40:41 Remember, your potential is your truth.
0:40:44 Your essence is determined by your skills, your knowledge, and desire.
0:40:50 When you’re honest with yourself, you are only adding the number one criteria of being
0:40:53 successful, which is credibility of your potential.
0:40:56 Remember, your basements determined by what?
0:41:01 Your skills and your knowledge, your delta determines how far you’re going to get, which
0:41:02 is your desire.
0:41:07 When you are not honest with yourself, you’re interfering with your desire, with your skills
0:41:08 and your knowledge.
0:41:14 And sooner or later, it’s going to come up and turn out and you’re going to end up and
0:41:15 have to go where?
0:41:17 Back to the back of the line.
0:41:21 You cut the line by being dishonest, you’re going to have to go to the back of the line.
0:41:24 It may not be for a long time.
0:41:29 And people may wonder, why that person is lying to themselves?
0:41:31 Why are they so successful?
0:41:34 Well sooner or later, it all comes crumbling down.
0:41:42 And the longer it takes for the truth to come out, the further the fall, which was my truth,
0:41:48 for a hundred million dollars, that’s a big fall and almost costing me my life with the
0:41:54 shame, blame and justification that’s attached to the dishonesty of being an overseller,
0:41:58 back-end seller, liar, manipulator and cheater with good intention.
0:41:59 I wasn’t a bad person.
0:42:01 I gave tons of money to charity.
0:42:07 I helped my family, but in its core, I lied to myself all the time and I was just afraid.
0:42:12 I was afraid that I wasn’t worthy, I was afraid that I wasn’t enough, and it carried through
0:42:18 genetically and energetically until I became honest with myself and started working on
0:42:19 that every single day.
0:42:23 And I still spend minutes and moments in my bullshit.
0:42:26 Instead of days, weeks, months and years, just minutes and moments, and then I catch
0:42:31 myself and I forgive myself and I move back into the right trajectory.
0:42:35 I think this is such a powerful lesson for entrepreneurs because I’m an entrepreneur.
0:42:39 I run a podcast network and I have some of the biggest legends that you probably know
0:42:45 in my podcast network like Jenna Kutcher and Amy Porterfield and John Lee Dumas and I see
0:42:52 other networks cheating and I see them buying downloads and selling downloads and I’m tempted
0:42:53 every day.
0:42:59 Well, everyone else is doing it, but then I remember that you said it so beautifully.
0:43:04 If you’re dishonest, you might get really successful, but then if something goes wrong,
0:43:08 it comes crashing down, your reputation is ruined and you’re at the back of the line.
0:43:14 And so slow and steady wins the race in entrepreneurship and as entrepreneurs, it’s easy to cheat.
0:43:17 There’s lots of ways to cheat in every different industry.
0:43:24 I laughed too at the 500 Top 10 Podcasts in Business or Entrepreneurship, a ranking.
0:43:31 I actually changed the signature on my email because so many people put “Top 10 Forbes
0:43:36 Speaker, Number One Podcast” in this, all this bullshit that doesn’t mean anything.
0:43:42 I actually changed it to “Rest Ipsilocorter” and I encourage people when they become honest
0:43:48 with themselves and also have a commitment to consistency or being repetitive that you
0:43:51 think about what “Rest Ipsilocorter” means.
0:43:53 It means that which speaks for itself.
0:44:01 And so if what you do speaks for itself and the test of time allows you to have the credibility
0:44:03 does that mean it’s going to be perfect?
0:44:04 No.
0:44:09 There’s always 10% of the people that are going to hate you, but there’s also 10% that
0:44:11 are going to love you no matter what.
0:44:20 For me, it’s that 80% that by being honest and consistent will learn to love you just
0:44:24 the same way you should learn to love what you don’t like or don’t love.
0:44:28 Because if you learn to love what you don’t like or don’t love and you learn to love what
0:44:33 other people don’t like or love, you do it consistently every day, persistently without
0:44:34 quit.
0:44:35 Life will tell you all its secrets.
0:44:39 You’ll get all the cheat codes and it’s those cheat codes that have made the difference
0:44:47 in my life to make my life easy and identify the dis-ease or the dis-easy in my life, the
0:44:53 interference that I create myself by not being honest and not being consistent.
0:45:00 David, I know another cheat code in entrepreneurship is relationships and being a good networker.
0:45:04 I’d love to understand from your perspective, what are the types of relationships we should
0:45:07 surround ourselves with as entrepreneurs?
0:45:11 One of the biggest myths of entrepreneurs is from Napoleon Hill, who’s one of my favorite
0:45:12 mentors.
0:45:18 He said, “You’re the aggregate of the five people that you spend the most time with.”
0:45:23 I’ve changed that in my life to understand that we have teams, that there’s more than
0:45:26 just the five people that we spend the most time with.
0:45:32 It’s according to the subject matter topic or expertise that’s of most value to us.
0:45:33 What team do I want around me?
0:45:35 What neighborhood do I want to live in?
0:45:38 What position do I want to play?
0:45:45 At 56 years old, in my family, I’m the point guard or the owner or the coach.
0:45:51 I don’t want to be the water boy, but when it comes to other areas of my life, like
0:45:55 private equity, for example, something that I’ve learned later on in life as a venture
0:46:01 capitalist and investor, I started as a water boy, maybe the towel boy, and I’m moving up
0:46:06 to a second string six-man off the bench, but there’s a lot of people that know a lot
0:46:10 more about it, but I’m surrounding myself with the right team.
0:46:16 I’m picking the right position to be on that team and working my way up to differing positions
0:46:19 that would be most beneficial to me.
0:46:23 As an entrepreneur, not only surround yourself with the right people, the right idea, but
0:46:29 by the subject matter topic or expertise, pick your position because, remember, as an entrepreneur,
0:46:35 the fastest way to get to where you want to be or better is either find someone that’s
0:46:41 already there and ask them for directions or help somebody else get there.
0:46:47 Both of these, I have this icon of reaching up and someone pulling up a seat for me above
0:46:53 me and me reaching back and pulling up a seat for someone that’s below me, that’s the fastest
0:46:58 way to create a neighborhood of people that want to help each other and know people that
0:46:59 can help each other.
0:47:04 All the content that I do, and we were laughing about having over 1900 podcasts with a playbook,
0:47:11 we’ve had 4,300 interviews on office hours, I have four TV shows on Apple TV, so many
0:47:16 different interviews, but the only purpose of all the content that I do is to build community,
0:47:20 is to build a community of people, whether it’s the free Friday trainings, the group
0:47:23 stuff that I do, one-on-one consulting business advisory.
0:47:27 It’s all about a community of people that want to help each other and know people that
0:47:28 can help each other.
0:47:32 And I’ll tell you why, because if you can build a community like that, they will buy
0:47:36 from each other and sell for each other for life.
0:47:42 And there’s nothing that will guarantee your success more than a community of people that
0:47:45 are buying from each other and selling for each other for life.
0:47:50 And the bigger you have that community, I promise you, you’ll make a lot of money, you’ll help
0:47:53 a lot of people, and you’ll have a lot of fun.
0:47:57 Okay, so one last question, and then we’re going to start to close out the interview because
0:47:59 I know that you have to go.
0:48:02 So you are one of the most prestigious business coaches.
0:48:05 I know several people who have used your business coaching.
0:48:09 Not everybody can afford such a world-class business coach like you.
0:48:13 What’s your recommendation to get a mentor?
0:48:18 Find out, first of all, who sits in the situation that you want to be in, in the particular
0:48:20 topic, subject, matter, expertise.
0:48:26 My oldest coach myself, and I have many coaches, is my sleep coach, because a third of my life
0:48:27 has spent sleeping.
0:48:33 It allows me to recover and access information, those cheat codes that we were talking about.
0:48:36 So I’ve had a sleep coach for 17 and a half years.
0:48:38 I want to be in the hall of fame of sleep.
0:48:40 I used to want to be in the football hall of fame.
0:48:44 Now I want to be the best sleeper in the world because it means more, and it’ll give me more
0:48:45 out of my life.
0:48:51 And so to that end, also don’t be afraid just because someone is a prestigious coach or
0:48:53 he’s the highest in their field.
0:48:59 A lot of people like me, my friends who sit at the highest levels and your friends, Hala,
0:49:01 we do the majority of what we do for free.
0:49:03 I do free lives every day.
0:49:04 I do ask meaning things every day.
0:49:07 I do free meetups and hold court in every city.
0:49:12 Over 200 cities a year, I have a group that meets on Monday.
0:49:15 I have free Friday trainings for almost 25 years.
0:49:17 That might be older than you.
0:49:22 I’ve been doing this stuff, but if somebody wants proximity and intimacy with me and to
0:49:29 take that time, I have to charge, but I also have to guarantee me as a profit center.
0:49:35 If I’m going to charge you, whether it’s in a group setting, $97 or I’m going to charge
0:49:42 you for a $27 video or I’m going to charge you $20,000 plus equity to give you a business
0:49:45 advisory, I’m going to guarantee profitability.
0:49:49 And then I think that’s an important essential thing to look for in a mentor.
0:49:52 Look for the people, don’t worry about what they charge.
0:49:58 Ask them for help or if they know somebody that can help you and you’ll get to where
0:50:03 you want to be a lot faster than having to pay the dummy tax yourself.
0:50:05 Can you talk to us about service?
0:50:08 Yeah, being of service is understanding value.
0:50:14 A lot of people get confused about being of service and they give and not understanding
0:50:16 that they can’t give what they don’t have.
0:50:21 So being of service is understanding what people like and what people don’t like.
0:50:23 See, there’s only two ways to provide value.
0:50:28 It’s to understand where someone is today and what is going to help them and what’s not
0:50:32 helping them because the only way to derive service is to give people more of what they
0:50:37 like or take away what they don’t like or part of what they don’t like.
0:50:41 And so if you want to be of service, you need to be of value.
0:50:45 To understand value is to give people what they like or take away what they don’t like.
0:50:49 In order to do that, you have to be more interested than interesting.
0:50:52 You have to ask them, “Hey, what are you doing today?
0:50:53 What do you like about it?
0:50:54 What don’t you like about it?
0:50:58 Would it help you if and you know someone that can help me?”
0:51:03 When you understand the open-ended question template and value at its core, you will live
0:51:04 your life of service.
0:51:09 You will live in that world, as I suggested, of more than enough of everything for everyone.
0:51:13 Okay, so I end my show with two questions I ask all of my guests.
0:51:17 This also gives you an opportunity to just give whatever advice that you feel like entrepreneurs
0:51:18 really need to hear.
0:51:23 So the first one is, “What is one actionable thing our young and profitors can do today
0:51:26 to become more profitable tomorrow?”
0:51:33 Ask for help in person on the phone via email, traditional and social media, one time a day.
0:51:39 Be consistent of asking for what you want in person on the phone via email and media
0:51:40 once a day.
0:51:45 That’ll be 28 asks a week, 112 asks in a month.
0:51:49 On average, each of those people will have 1,000 people in their community.
0:51:55 So you’ll reach 112,000 people a month that are aligned with wanting to help you.
0:51:59 And if just a small percentage of those people actually do, it’ll accelerate aggregate and
0:52:03 compound exponentially the outcomes that you have.
0:52:08 Most people have no problem giving, but they certainly can’t confirm their faith in more
0:52:09 than enough of everything.
0:52:16 So ask for help, make it a committed, consistent behavior, and I promise you, you will make
0:52:19 a lot of money, help a lot of people, and have a lot of fun.
0:52:25 And the last question is, “What is your secret to profiting in life?”
0:52:27 Kindness, abundance in itself.
0:52:30 Just be kind to your future self.
0:52:31 Do good deeds.
0:52:38 When everything tells you to lie, manipulate, cheat, oversell, backend, sell, be kind.
0:52:39 Be kind to your future self.
0:52:41 Do the good deed.
0:52:43 The more you give, the more you’ll be given.
0:52:48 The more you’re given, the more you’ll receive, and the more you receive, the more you can
0:52:49 ask for.
0:52:52 And when you ask for more than more, you’ll be able to give more than more, be given more
0:52:56 than more, receive more than more, and then you’ll ask for more than more than more.
0:53:03 So instead of living in a zero-sum game, like all great negotiators, all great transactors,
0:53:08 thinking that they’re giving more and receiving less is a zero-sum game.
0:53:09 There is no scarcity.
0:53:11 There’s more than enough of everything.
0:53:16 So I always say, be kind to your future self and do good deeds.
0:53:18 I do want to offer all of your community.
0:53:23 I know I haven’t been here a while, but I’d be more than happy to send my book to everyone.
0:53:24 Pay for the book.
0:53:25 Pay for shipping.
0:53:26 I’ll sign the book if you want.
0:53:31 Email me for anything you need, but I will send you that book, david@demelzer.com.
0:53:33 Put it in the notes.
0:53:35 I’d be happy to send you my book for free.
0:53:36 Pay for shipping.
0:53:37 Don’t worry.
0:53:40 I’d love to be of service or value to your young community.
0:53:41 I love it.
0:53:45 David, where can everybody learn more about you and everything that you do?
0:53:47 David@demelzer.com.
0:53:48 Everywhere it’s David Meltzer.
0:53:49 You can Google me.
0:53:53 Bless to have plenty of content out there.
0:53:55 But my best way, I answer all my emails myself.
0:54:00 So if you email me, david@demelzer.com, I’ll be of service and of value.
0:54:02 Thank you so much, David.
0:54:03 Thank you.
0:54:03 I’ll see you soon.
0:54:12 Could you imagine losing more than $100 million?
0:54:17 Or better yet, realizing that it might be the best thing that ever happened to you?
0:54:22 David Meltzer has had such a fascinating career, with some huge ups and downs.
0:54:27 And often it’s those low points that really make us who we are, that give us perspective
0:54:29 that we need to keep going.
0:54:34 Thanks to his own experiences, David now has some valuable life lessons to share.
0:54:38 And I personally really love his perspective on how to take advice from others, whether
0:54:44 it’s good or bad advice, helpful or unhelpful, try to appreciate where it’s coming from
0:54:46 and recognize it for the gift that it is.
0:54:50 I certainly could take that advice.
0:54:54 Sometimes it’s also useful to take things one day at a time, literally.
0:54:56 Focus on that next 24 hours.
0:54:57 Give it a framework.
0:54:59 What do you want to accomplish today?
0:55:02 How does it fit within your larger goals?
0:55:06 And finally, above all, be truthful with yourself.
0:55:11 It can be so tempting to take shortcuts, especially when you see others, including your competitors,
0:55:12 taking them.
0:55:16 But like David said, sooner or later, the truth comes out.
0:55:19 And the longer it takes to do so, the harder the fall.
0:55:24 Just be patient and be kind to others and to your future self.
0:55:28 Everything you’ve given of yourself will come back to you in the end and then some.
0:55:31 Thanks for listening to this episode of Young and Profiting.
0:55:34 If you listened, learned and profited from this conversation and want to get started
0:55:40 giving yourself, then why not start by sharing this episode with a friend or a family member?
0:55:42 We love it when you spread the show by word of mouth.
0:55:46 And if you did enjoy this show and you learned something, then please take a couple minutes
0:55:50 to drop us a five-star review on Apple Podcasts.
0:55:53 Nothing helps us reach more people than a good review from you.
0:55:54 We never charge.
0:55:55 We don’t have subscriptions.
0:55:58 We do this all for you, our dear listeners.
0:56:02 If you prefer to watch your podcast as videos, you can find us on YouTube.
0:56:03 Just look up Young and Profiting.
0:56:06 You’ll find all of our episodes on there.
0:56:10 If you’re looking for me, you can find me on Instagram or LinkedIn by searching my
0:56:11 name.
0:56:12 It’s Hala Taha.
0:56:16 And I also want to thank my amazing YAP team who work so hard every day to make this podcast
0:56:17 what it is.
0:56:18 You guys are incredible.
0:56:20 Thank you so much.
0:56:24 This is your host, Hala Taha, a.k.a. the podcast princess, signing off.
0:56:34 Thank you.
0:56:36 Bye.
0:56:46 [BLANK_AUDIO]
David Meltzer was determined to get rich to buy his mom a house and car she never had. In college, he was able to use the emerging internet industry to his advantage and make over $100 million online but later went bankrupt before finding faith, kindness, and service. In this episode, David explains the mindset shifts entrepreneurs need to avoid failure and achieve long-term success. David Meltzer is the co-founder of Sports 1 Marketing, a Top 100 Business Coach, and former CEO of Leigh Steinberg Sports & Entertainment. He’s also the author of Game-Time Decision Making and host of The Playbook.
In this episode, Hala and David will discuss:
– David’s early career struggles and financial challenges
– Overcoming fear-based thinking in entrepreneurship
– Why you must align your skills with your goals
– Why kindness is your fast track to profitability
– Balancing personal fulfillment with financial growth
– And other topics…
David Meltzer is a Top 100 Business Coach. David regularly speaks at global events, helping others balance profit with purpose. He is the Executive Producer of 2 Minute Drill and Entrepreneur Elevator Pitch. His mission is to empower over one billion people to lead happier, more fulfilled lives.
Connect with David:
David’s Website: https://dmeltzer.com
David’s LinkedIn: https://www.linkedin.com/in/davidmeltzer2/
Resources Mentioned:
David’s Book, Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports: https://www.amazon.com/Game-Time-Decision-Making-High-Scoring-Strategies/dp/1260452611
David’s Podcast, The Playbook: https://podcasts.apple.com/us/podcast/the-playbook-with-david-meltzer/id1271087930
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