AI transcript
0:00:02 Yeah, and it’s not artificial intelligence, it’s Apple intelligence.
0:00:06 Seems like we’re like we’re heading towards a world where you’ll be able to open up your phone
0:00:10 and it’s actually going to have tons of context about you and know who you are.
0:00:16 Once these features are all rolled out into the tech, I think that’s when we really see AI like
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0:00:54 Hey, welcome to the Next Wave Podcast. I’m Matt Wolf. I’m here with Nathan Lanz. And on this show,
0:01:00 it’s our goal to keep you completely looped in on the world of AI, all the latest news,
0:01:05 tools, updates, drama, all of that fun stuff. We talk about it here on the Next Wave Podcast,
0:01:12 so that you’re always looped in. And today, we’re talking about the Apple event, WWDC 2024.
0:01:18 Apple has been dancing around AI for months and months and months now. Last year, when they did
0:01:27 WWDC, they literally did not mention the words AI once during that entire event. People sat there
0:01:32 and combed through the transcripts. They said machine learning. They said neural networks.
0:01:38 They said everything but AI. Well, this year, they kind of flipped that. And everything was about AI.
0:01:43 Yeah, Apple intelligence. Yeah, I was pretty impressed with it, though. I mean, I think when
0:01:48 we had a previous episode, I kind of put my score at, what, like a three or something in terms of
0:01:53 how good I think it was going to be? I think it came out at probably, I don’t know, a six-ish,
0:01:57 seven? Yeah. I mean, I thought it was better than I expected because they have their own AI,
0:02:03 which I was surprised by. So, it’s not all just open AI stuff. They’ve got their own LLM. The
0:02:10 benchmarks were, you know, looked pretty good, similar to GPT-4 in several areas. And also,
0:02:15 it seems like they’re really, you know, planning on integrating AI into the entire OS, like the
0:02:20 entire level. It seems like we’re heading towards a world where you’ll be able to open up your phone
0:02:26 or your Mac and just talk to your device, whether it’s like with voice or text. And it’s actually
0:02:30 going to have tons of context about you and know who you are and kind of know the kind of stuff you
0:02:35 want to do. And I think that’s actually going to be one of the first really, really mainstream
0:02:39 use cases is when regular people can just talk to their devices and it’ll help them do whatever
0:02:44 they need to do. Yeah, no, I agree. I think this event, well, I don’t know what necessarily
0:02:50 know if this event is what’s making AI mainstream. But once these features are all rolled out into
0:02:56 the tech, I think that’s when we really see AI like mainstream adoption because it’s just like
0:03:01 in the devices that everybody uses anyway. You know, a lot of the stuff, like a lot of the
0:03:06 criticism that Google gets is they have these big announcement fest where it’s announcement after
0:03:13 announcement after announcement and then rolling out soon, coming summer 2025, you know, coming
0:03:18 next year, they make all these big announcements. And then we don’t get our hands on it. We’re like,
0:03:23 that looked really cool. It’s really impressive. When do we get it? And then when they finally
0:03:27 roll it out, we, you know, we get stuff like, Hey, you should put glue on your pizza, right?
0:03:34 They kind of pulled a Google where every single feature they show, they had this like
0:03:40 feature after feature after feature, but none of it’s none of it’s ready. None of it is in the
0:03:46 device. None of it we have access to yet. They say Apple intelligence is coming fall 2024. So
0:03:52 still very, very vague. That’s like a three month window that it could fall in. And, you know, I
0:03:58 feel like that’s very unsteve jobs like I feel like when Steve Jobs used to do keynotes like this,
0:04:03 he would get up on stage and talk about all of these cool features and all of this new tech that
0:04:07 they’ve built. And then at the end, he would say something like, Oh, and by the way, it’s available
0:04:12 for you in stores today. And then the crowd would just go like wild, right? Yeah, the one more thing.
0:04:16 And then, Oh, by the way, it’s actually like out, it’s in the store right now. Like, Holy crap,
0:04:20 you know, yeah. And there was an interesting interview with Steve Wozniak, you know, the other
0:04:24 co-founder of Apple. And they were asking him, like, what did you think about it? He’s like, Oh,
0:04:30 it all seemed cool, you know, but I want to actually try it and get my hands on it and see if it
0:04:35 actually works and how it works, you know, and they made this joke about their like whole, you
0:04:40 know, AI, like rebranding that as Apple intelligence. He’s like, I have my own actual intelligence.
0:04:49 Overall, with the event, I was, I was sort of impressed, but I was also sort of like,
0:04:53 there was nothing that they showed off that I hadn’t seen before, right? It wasn’t like some of
0:04:58 the past open AI keynotes where they would show off a new feature. And I’d just be like, Whoa,
0:05:03 I didn’t see that coming. Like this is something out of the blue that’s completely new, right?
0:05:07 Like when we saw Sora for the first time, and everybody’s like, Yeah, whoa, this is such a
0:05:13 huge leap from what we get from runway and Pika and bottle scope and all these other tools that
0:05:18 were available for text to video, right? Everything Apple showed off was like, Oh, cool, we’ve seen
0:05:22 that before open AI has done that, Google’s done that, Anthropics done that, like whatever we’ve,
0:05:29 everything that we saw, we’ve seen before, it’s just now like got that Apple flair on it, you know.
0:05:33 The one thing I thought was pretty cool was the whole helping you organize your emails. I mean,
0:05:36 that that was the thing is like seemed like a small thing. But actually, I thought like for
0:05:40 business people, that’s going to be pretty huge text messages to and they’ll actually learn from
0:05:44 that as well. And it’s like, like I said, if you’re talking to, you know, Syria, the future,
0:05:49 it’s got to have context to those emails and text messages, which is exciting. But also then it’s
0:05:52 like goes into all the privacy concerns. People were talking about this, we’re like, you know,
0:05:56 Apple announced a lot of the same kind of stuff that Microsoft announced. Yeah,
0:06:00 when Microsoft the nails, if people are like, Oh my God, privacy, privacy, like, Holy crap,
0:06:04 they’re like, you know, stealing all our information. And then Apple announced very similar
0:06:07 things. There was like, this is amazing. I can’t believe they’re doing this for us.
0:06:14 Apple, I think, has built this reputation of like, we put a big focus on privacy, right? So like,
0:06:20 they are doing most of the AI inference on device, right? So when you are asking questions, it’s
0:06:25 trying to do it all on the device. So theoretically, you don’t even need to be connected to the internet
0:06:32 and you should still be able to have conversations with your AI. But they do have like their own AI
0:06:37 cloud that somehow private, private, fully encrypted. So it’s encrypted onto the device,
0:06:42 it’s encrypted on the cloud side, nobody supposedly can get access to it. And then also they have the
0:06:49 option for it to send your queries to open AI, which they claim is all completely anonymized,
0:06:55 it doesn’t collect your IP. So even open AI isn’t getting any data of who is actually asking the
0:07:00 question when the question was asked. Big question that I have about all of that is like,
0:07:07 how is that getting paid for? Right? Like, like right now with open AI, you can obviously use chat
0:07:13 GPT for free, but it’s very limited. I think you get like 10 queries and then it kicks you out for
0:07:18 an hour or whatever, right? Yeah. How is it that on device, we’re going to be able to just have
0:07:25 infinite conversations with open AI, but even pro-paying members can’t have unlimited conversations
0:07:31 with open AI. So I don’t totally know how that part’s going to work out yet. They did say you can
0:07:37 like connect your API key or your login to open AI and you’ll actually be able to use your premium
0:07:43 features and that sort of thing. But I don’t know, there’s still a little bit of like ambiguity for
0:07:47 me. Yeah, I mean, we talked about that in the previous episode with Matthew Berman, right? Where
0:07:52 we’re talking about who’s paying for it? Is it is open AI paying for it or is Apple paying for it?
0:07:58 Yeah, yeah. I’m kind of I’m personally convinced that most likely Apple’s paying for it if I had
0:08:04 the gas. Yeah. Tim Cook probably met with Sam Aldman. Sam Aldman probably showed him what they’ve
0:08:09 got coming. Yeah. And they had to compare it, right? Like for sure, Tim Cook talked to Google,
0:08:13 he would have talked to Anthropik, he would have talked to everyone, and he would have seen their
0:08:17 private demos of what’s coming next. And then whichever one was best, that’s the one he would
0:08:21 pick. And if he thought that there was no way that Apple was going to catch up anytime soon,
0:08:27 that’s why he would make an alliance with someone like open AI. And so I’m convinced that’s what’s
0:08:31 happened. I’m convinced like, yeah, Apple has some pretty cool AI that’s like GPT-4 level. And it’s
0:08:35 like, oh, by the way, yeah, all the like rumors you hear about GP-5, yeah, there’s a reason those
0:08:40 rumors exist. Yeah, it’s gonna be way, way, way better. It’s a leap forward, probably coming later
0:08:44 this year. And then that’d be perfect, right? Because then they would be able to power Siri with
0:08:48 that. Like, yeah, they showed some cool demos with, you know, updates to Siri. But yeah, you
0:08:53 could make, you could have a GPT-5 powered Siri later this year, which would really blow people
0:08:59 away. When open AI did their GPT-4 O demo, I think everybody saw that demo and went,
0:09:04 this is what Siri should have been. This is like what all of us imagined Siri would be, right?
0:09:09 And so I think Apple probably saw that. And this is just peer speculation, right? But I feel like
0:09:14 Apple probably saw that and went like, yeah, that’s what we want for Siri. That’s where we want to
0:09:19 get to with this. But I don’t know, I still think that Apple is the type of company that’s going
0:09:26 to use open AI or Google Gemini or whatever as like a stop gap until they can just build their own
0:09:30 version of it just as good. It may be a few years, but I still think they’re going to do what they
0:09:36 did with Intel and then their own Apple Silicon, right? They’re going to use this product until
0:09:39 their own product is ready. And then when their own product is ready, they’re just going to be like,
0:09:43 bye, bye, we’ve got our own thing now. Yeah, I agree. That’s what they’ll try to do. Like,
0:09:48 the question is that that’ll actually make sense. Like an open AI stays so far ahead that, yeah,
0:09:51 maybe that’s the game Apple thinks they’re planning is like, oh, yeah, we’re just going to catch up.
0:09:55 But I’m not sure with AI, that’s how things are going to play out, right? Because like,
0:10:01 as soon as AI gets to self-improvement, whoever gets that, they kind of win. And if open AI like
0:10:06 GPT-6 starts improving itself, Apple’s most likely not going to catch up possibly ever.
0:10:11 Yeah, when you can go into chat GPT and say, hey, chat GPT, make yourself smarter. And it’s like,
0:10:17 okay, I just did. Yeah, yeah. Hey, real quick, you and I both know how quickly AI is evolving.
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0:10:56 and now back to the show. Despite all of the sort of cool AI features that they’re rolling out,
0:11:01 I feel like Apple also really played it safe with a lot of what they did with AI.
0:11:06 And here’s what I mean by that. So they’re building out a new image generator. I already
0:11:11 forgot what they’re calling it, but they have their own AI generative art feature in there.
0:11:15 But if you notice when they showed off the generative art feature, it gave you three options.
0:11:24 It gave you animation, sketch, and illustration. No option for realism. So I think Apple was like,
0:11:29 we’re not going to let you generate AI images that look like real images because we don’t want to
0:11:36 ever be associated with being capable of creating deep fakes. When you look at their large language
0:11:43 model for text generation, the on-device stuff is really just using the context of what it sees
0:11:49 on your device. It knows your emails, your text messages, what apps you use, things like that.
0:11:55 And it’s sort of internally training on that so that when you ask questions or ask it to do tasks
0:12:01 for you, it does that based on what it knows on your device. And then it has their own cloud thing.
0:12:10 But the questions of like, hey, write me an article about X or what’s the latest news on Tesla or
0:12:17 whatever, all of that, it sends to a third party company. So if there’s ever any sort of trademark
0:12:22 infringement, copyright infringement coming out of the content that’s generated, it doesn’t
0:12:28 land on Apple. It lands on open AI because all of the actual sort of unique new creation,
0:12:34 the new generated content all comes from open AI stuff. So they’ve sort of like
0:12:40 washed their hands of that as well. So I feel like they made some really, really smart plays
0:12:46 in the way of going, we’re not going to be liable for deep fakes. We’re not going to be liable for
0:12:52 trademark infringement from generated text. We’re not going to be liable for, oh, they’re scraping
0:12:57 news from websites without permission. They’re letting other companies do that and then just
0:13:01 tapping into those other companies. Yeah, but I mean, I wonder how that’ll work long term, right?
0:13:04 Because like, yeah, they’re tapping into those other companies, but they could just like cut
0:13:08 people off. Like if there’s like apps in the App Store long term, like AI apps, like they just,
0:13:12 they easily just shut anyone off that they don’t like, right? So I do wonder long term how they’ll
0:13:20 adapt all that. We’ll be right back. But first, I want to tell you about another great podcast
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0:13:59 You’re going to want to check out the podcast, listen to Science of Scaling wherever you get
0:14:07 your podcasts. They also rolled out that whole feature where you can use AI to create emojis,
0:14:10 I think, right? Yeah, yeah, yeah. And someone was like, “When are you going to see the first,
0:14:15 you know, AI emoji, you know, Hitler or something like that?” And I’m like, “Oh, yeah.” I’m sure
0:14:18 they get those kind of things. Like, I’m sure they got like a black list of words that you can’t
0:14:25 produce. Yeah, I’m sure it’s going to happen probably pretty quickly after normal people
0:14:32 put their hands on it, honestly. Yeah, but I feel like the big sort of like major lawsuit-type
0:14:38 stuff, they’ve sort of put quite a bit of risk mitigation in place for that right now.
0:14:44 What did you think about that tweet from Elon Musk? Did you see the one where he was talking about,
0:14:47 you know, if Apple does this, he’s like, “This is outrageous. If they do this,
0:14:52 like, I’m banning Apple phones from all of my companies and you’ll have to not bring, you can’t
0:14:56 even bring the phone in if you’re a visitor.” Yeah, yeah, yeah. Like, that’s like, holy crap.
0:15:01 Yeah, yeah. I mean, my thoughts, my thoughts on Elon at the moment is,
0:15:06 Elon is the king of engagement farming. Yeah. I mean, and he doesn’t even need to be the king
0:15:10 of engagement farming. He’s already, all he has to do is tweet anything and millions of people
0:15:16 are going to see it. But I think he likes stirring the pot. I just think Elon loves going on Twitter,
0:15:21 X, whatever you want to call it, and just stirring stuff up. Like, I just think that’s his MO.
0:15:25 I don’t really think he would ban iPhones. I think a lot of his employees would be pissed
0:15:30 off about that. Like, I don’t, I just, I can’t see him doing that. But he was basically saying,
0:15:36 like, if it was like running locally on their phones, like, what did the actual tweets say?
0:15:41 If they integrate OpenAI at the OS level, then Apple devices will be banned at my companies.
0:15:47 Yeah. So do you really see Apple integrating OpenAI at the OS level? I don’t know. I have a hard
0:15:52 time seeing them do that. I think OpenAI, they’re still going to use the API. It’s still going to
0:15:58 send to the cloud. It’s still, you know, it’s still going to go that direction. I don’t actually
0:16:03 see Apple integrating it at the OS level. Yeah. He probably watched the video and it was kind of
0:16:06 vague about how those integrations are going to work. And he probably made some really quick
0:16:10 assumptions and tweeted this out. I could see him being generally, you know, like he
0:16:16 currently hates OpenAI. That’s like, now he is like, enemy number one, you know. Yeah. I could
0:16:21 see him being like paranoid because like, yeah, in theory, you could have situations where, yeah,
0:16:25 the phones are just like listening to you and like it’s feeding it to this AI brain. So yeah,
0:16:29 you wouldn’t want somebody from this company that you hate having a device where it’s like
0:16:33 feeding information to them in theory. Yeah. Yeah. Yeah. I mean, I definitely see where his concern
0:16:38 is. I just, I don’t see Apple going that direction. You know, Apple tees, like, right now you can
0:16:43 connect to OpenAI with more models coming in the future. So that makes me think that, you know,
0:16:47 you’re going to ask a question and it’ll, you know, how it has a pop up now that says do you
0:16:53 want us to send this to chat GPT? It might have like, you set a default, right? Oh, I want my
0:16:59 default to be chat GPT. I want my default in the same way, like if you use Safari, for instance,
0:17:04 on your on your mobile phone, you can go and set the default search engine, right? You could say
0:17:09 I want my default search engine to be Google, I want my default search engine to be duck duck go
0:17:14 being like anybody actually does that, but you could, I think it’s going to be similar to that.
0:17:20 I think you’re going to be able to go into like your Siri settings and then say, what’s the default
0:17:24 large language model you want to use if we have to send this off to the cloud, it’ll give you
0:17:32 the options of Gemini, Anthropic, OpenAI, you pick the one of your choice, and then it kind of goes
0:17:36 and does that in the cloud and then sends the response back. So no X phone, that was the other
0:17:39 thing that for that tweet is start a whole thing on Twitter where people like her. Oh, that wouldn’t
0:17:43 shock me at all. I feel like Elon just wants to have his fingers in every industry. So that would
0:17:47 not shock me at all. That could be like the reason, like you’re saying he’s like engagement,
0:17:51 farming to then set up for something like that, right? Yeah, yeah, like that’s his, that’s his
0:17:57 market research right there. I’m going to tweet this, see what people say about it. And if there’s
0:18:02 enough demand, I’ll go build another company around it. Yeah, I mean, actually, he just really
0:18:07 doesn’t like this new alliance between Microsoft, Apple and OpenAI. It’s like, yeah, I get that too.
0:18:12 But Microsoft and Apple are still not like fans of each other, right? I know, it’s a really,
0:18:16 it’s a really odd relationship, the whole thing. Yeah, because supposedly there’s rumors that
0:18:23 Microsoft is upset that OpenAI is now working with Apple and, but there’s nothing Microsoft can do
0:18:29 about it. And so it’s a lot of interesting drama. Yeah. And there was also that rumor before the
0:18:32 event that like, oh, maybe they’re like building robots together. Because everyone’s been saying
0:18:36 that Sam Altman is like hiring people to build robots right now. That’s like, that’s a rumor
0:18:40 in Silicon Valley. And I think they were doing the job posting or something about it too. And so
0:18:44 they’re like, well, maybe they’re just going to collaborate with Apple or my crazy theory was
0:18:49 like, you know, OpenAI invested in that robotics company figure. Like, I would not, I would not
0:18:56 be shocked if Apple or OpenAI or someone just snaps up figure and just rolls that up internally to
0:19:01 then build robots and then put their AI into it. So I assume now Elon is just seeing all of them as
0:19:06 a threat. Like he’s really doubling down on robots, possibly at Tesla, if he actually, you know, if
0:19:11 his whole pay package, that’s another whole thing that’s going on right now. But like, if his pay
0:19:15 package gets passed, he’ll probably do it at Tesla. If not, I assume he’s going to be doing it at XAI
0:19:20 and not Tesla, which is going to be traumatic. I also heard recently too that the lawsuit that
0:19:26 Elon Musk had against OpenAI, he finally dropped it. So there must not have been a whole lot there.
0:19:28 Yeah, well, there was that whole thing where the emails came out too, right, where we’re showing
0:19:34 was not exactly as he had painted it, you know, because yeah, he because basically he walked
0:19:38 away. Right. So it was like, they didn’t kick him out of the company. He was like, yeah, I want to
0:19:43 go in a different direction. You guys disagree. So yeah, well, he basically said, I want control,
0:19:48 right? He said, I want control. I want to be the decision maker or I’m out from the Apple
0:19:54 keynote. What are just like to quickly sort of recap it? Like, what are some of the things that
0:19:58 you thought were like the coolest things to come out of the keynote? The stuff about like, okay,
0:20:02 you can move around the icons on the screen or whatever you put them. I was like, oh, what is
0:20:06 this? Like Steve Jobs would be like freaking the hell out if he saw that. Like, what, you can just
0:20:11 make your thing a freaking mess now. You can just whatever. That’s like the opposite of what Apple’s
0:20:17 always been about. It’s like, okay, they’re basically like my specifying the Apple device now,
0:20:19 like where you can just like put all this crazy colors and just change everything.
0:20:25 Well, they’re Androidizing it, right? They’re taking the things that people seem to like about
0:20:29 Android and going, okay, we’ll do that too, I guess, which Steve Jobs would have never taken that
0:20:32 path, right? He would have been like, everybody else is doing it. We need to find a better way to
0:20:37 do it, you know? Yeah. And it was a lot of stuff around like, you know, using Siri and then like
0:20:41 the context there, too, were like, oh, it actually knows, like, I usually make this kind of appointment
0:20:45 or I do this. I think they showed a few demos of that kind of stuff. And that was interesting to
0:20:50 me. But again, that’s all like, it’s all stuff that’s like coming later on. And like, it’s not
0:20:55 like a hands-on demo or I don’t think it was, it might have been. But I think a lot of it was
0:21:00 pre-recorded, right? So I guess, you know, I think pretty much all of the keynote that we saw was
0:21:04 pre-recorded. Yeah. So I mean, we’ll see like when it’s actually live, like how, you know,
0:21:08 all these things like latency matters, like how many times does it make mistakes, matters a lot.
0:21:13 So like, all the demos they’re showing, it’s very fast. And it gets everything right. Like,
0:21:17 if you get the actual, if it, when you actually use it, if it’s slower, and it makes a lot of
0:21:22 mistakes, well, that’s a dramatically different thing. So yeah, yeah, I think, I think the on-device
0:21:26 stuff will probably be pretty dang fast. I think when it has to go to OpenAI or their cloud,
0:21:31 it’s going to be a bit slower. And if you don’t have internet, then you’re not going to be able
0:21:35 to use those features. Yeah. I actually did think, and this sounds silly, but I actually
0:21:41 did think the calculator app was pretty dang cool on the iPad. Yeah, people were, people were meaning
0:21:46 on it before the, the event, right? They were like, oh yeah, guys, it’s time to like sell Apple. It’s
0:21:51 like, you know, Steve Jobs watching the new Apple event. It’s like, we’ve got a new calculator app.
0:21:55 Yeah, yeah, yeah. But the way they did like the math notes, where you could just sort of like
0:22:00 write the math problems in it, like solves it, as it watches your handwriting, and you can draw
0:22:05 graphs and charts and it’ll find the angles for you and do all that kind of complex stuff.
0:22:10 Now, honestly, I don’t think I will use that a lot. Like there’s not a whole lot of scenarios
0:22:14 where I’m sitting around just like handwriting math on a day-to-day basis. But I didn’t think
0:22:18 it was really cool. Yeah, I would, I was like hoping they would bring something like that into
0:22:23 like the regular notes app. I use this one, uh, they announced that they will. Yeah. Oh, okay.
0:22:29 Yeah, yeah. They said it’s going to be on notes for iPad, iPhone, Mac OS, all of that stuff.
0:22:33 Oh, cool. I mean, because right now I use this Japanese app called Numie, which I kind of like,
0:22:38 it’s like basically like this really simple, uh, notes app, where you can also, you can basically
0:22:41 have like variables and things like that, where you like say like, oh, this equals this, and you
0:22:46 can like add up numbers and it’s pretty cool. Like you can like do basic code stuff in there as well.
0:22:52 Yeah. I mean, I thought the upgraded Siri features with the context of your phone, right? Like you’ve
0:22:58 got these companies like Rabbit and Humane that have the AI pen and the RabbitR1 and that kind of
0:23:04 stuff. And everybody was like, why do we need a handheld device? I actually, the funny thing is
0:23:09 I’ve got a RabbitR1 right here. It arrived on the same day as the Apple Keynote. So I watched the
0:23:15 Apple Keynote. I got a ring at my doorbell and my RabbitR1 arrived, you know, months and months
0:23:19 and months after I ordered it, months and months, you know, a month or so after everybody said it
0:23:24 sucks. But I’m like, I’m not going to cancel it. It’s going to be a relic of the future of AI. Like
0:23:28 I just want to put it on my shelf and never use it. But one day people will be like, oh, you got one
0:23:34 of those. You must be an idiot at the time. But anyway, the point is I got this the same day they
0:23:41 made those announcements. And I feel like Siri, when it rolls out on our phones, will be able to do
0:23:48 every single thing this can do plus more. So it’s like, what did we need these things for again?
0:23:54 Yeah, yeah. I mean, you know, it’s, it’s, it’s kind of amazing is taking them this long to make
0:23:59 Siri good, right? Like it’s been like, what, over 10 years now? And yeah. Any, any betting pools on
0:24:08 what comes out first between GPT-4O like voice access and Apple’s new version of Siri?
0:24:12 I wonder what we see first. Oh, I think definitely open AI. I think open AI. Yeah. I, I, I assume that’s
0:24:18 coming. I would bet like a month or two, two Macs, I would say. Yeah. Well, somebody, I mean,
0:24:24 obviously don’t put any weight on this at all. But somebody told me that they asked chat GPT
0:24:29 when the voice feature was coming out. And chat GPT told them June 16th. And they said,
0:24:35 they claimed that they asked it in multiple ways in multiple like versions and did all
0:24:40 sorts of stuff to like confirm it. And every single time it asked, it kept saying June 16th.
0:24:45 So obviously take that with a grain of salt because AI’s hallucinate and that’s most likely a
0:24:51 hallucination. But I bet, I bet we actually do get the voice features from open AI this month.
0:24:55 If I had to guess, I bet it’s in June. Yeah. There’s been a lot of things where they’ve said,
0:24:59 oh, it’s coming out. And it came out like two or three months later. There’s been like several
0:25:03 times that’s happened. So that’s this, that’s why I’m saying like a month or two. That’s just my
0:25:07 gut feeling. Yeah. So all of this stuff from the keynote is, is super exciting, really,
0:25:13 really cool, really fun to watch. But how, let’s discuss this a little bit. How do we think it’s
0:25:17 actually going to impact the world? How do we think it’s going to impact normal people?
0:25:22 How do we think it’s going to impact businesses? Where do you think it’s going to take the world?
0:25:26 Because we sort of talked at the front of the show about how we believe that this is what’s
0:25:34 going to make AI mainstream. And I do believe that because it’s going to be in one of the most
0:25:40 popular devices on the planet, right? Everybody who has an iPhone is just going to have this AI
0:25:47 in it now. And they may not even realize they’re using AI. Like when people are using things like
0:25:54 Alexa and Siri, those are very, very like archaic versions of AI. I mean, they’re technically AI.
0:25:59 They’re just like, compared to what we’ve got today, very archaic versions. Yeah. And people
0:26:04 don’t think of those as AI. So it’s interesting because I think we might be moving into this
0:26:09 world where right now everybody’s freaking out about AI. You’re either in like two camps. You’re
0:26:14 either like, oh, AI is the coolest thing ever. It makes my life so much easier. Or you’re in the
0:26:21 camp of like, I hate AI. It’s killing creativity. It’s making everybody dumber. Don’t, you know,
0:26:27 kill AI. It’s going to, or it’ll kill us, right? Like those seem to be the two camps that everybody
0:26:33 are in. And I feel like this will probably bring that middle ground where people are using it every
0:26:38 day, but not thinking about it as AI. That’s how I see it as well. I was like, you know,
0:26:43 right now, a lot of people, if they know about AI, they’re thinking about chat to BT. And then,
0:26:48 yeah, that’s scary. And it’s just text. Or if they don’t know that much, they might actually
0:26:54 think about Siri. Like my mom, she was thinking AI is like Siri. And she thought state-of-the-art AI
0:27:01 was Siri, right? And so, and that technology is so outdated and so, so bad compared to what
0:27:06 we currently have. So I think for a lot of people, it’s going to be shocking when it’s just like on
0:27:10 their device all of a sudden. They buy the new iPhone and now they could just talk to it and
0:27:14 it understands stuff about them. And they can also chat with it. I think that’s going to be like the
0:27:19 mind-blowing moment where they’re just like, holy crap, what is this magic? And they’re not going
0:27:22 to be thinking about like, oh, is it AI? What’s it going to do to my job or whatever? They’re just
0:27:26 going to be blown away by the actual magic of the experience, I think. And I think that’s where
0:27:30 it’ll actually really start to go mainstream because it’ll be kind of transmitted beyond
0:27:34 just like thinking about jobs or whatever the latest news story is. It’ll be just like,
0:27:37 this is magical. And I love it. I think it’ll be that simple.
0:27:42 Yeah. And I also think, you know, I think a lot of people struggle with what’s the
0:27:47 practical use case in my life, right? Like, I think a lot of people look at chat GPT and go,
0:27:51 that’s cool, but I’m not writing essays. I don’t need it to, you know, write my essay for me.
0:27:55 I’m not a YouTuber. I don’t need it to write outlines for me. I’m not a blogger. I don’t
0:28:01 need it to help me write blog posts. You know, they look at stuff like mid journey and stable
0:28:06 diffusion and, you know, maybe like Sora and some of these like AI video tools and they go,
0:28:09 that looks really cool. I don’t have a use for that in my life, but that’s really cool that
0:28:16 that exists, right? I think a lot of people look at AI and go, oh, that’s, you know, that’s cool
0:28:20 tech that’s out there that some people are using. I just don’t see how to integrate that in my daily
0:28:27 life. I feel like with what Apple showed off, it clicks a little, right? Like with what Apple
0:28:33 showed off, it’s now like, okay, some, I got 10 text messages while I was on this, while I was on
0:28:38 a flight, right? I was on a flight from San Diego to New York. I landed, I got 10 text messages.
0:28:44 Crap. Well, it’ll now prioritize the most important text message for you. It’ll most likely
0:28:48 it’ll be a thing on your home screen that’s like, all right, here’s what you need to look at now,
0:28:53 save the rest for later, right? Same with like emails. You know, when it comes to email,
0:28:59 one of the things we were talking about offline about, you know, Kip and Kiran over on the marketing
0:29:05 against the grain show, they were having a conversation about how this is going to massively
0:29:12 affect marketers, right? Because if your emails are now all getting prioritized to like the most
0:29:18 important emails rise to the top and the ones that tend to be newsletters or, you know,
0:29:23 marketing emails or things like that, those are going to get de-prioritized because now your
0:29:28 email reader inside of your iPhone is going to read all your emails for you, figure out a quick
0:29:33 summary and give you a one sentence summary of what that email is about. So you can quickly decide
0:29:38 whether this email is important to read or just archive it without even opening it because it’s
0:29:43 going to tell you that right from the home screen, right? You and I, Nathan, we have newsletters.
0:29:47 I’ve got the future tools newsletter. You’ve got the lower newsletter. That’s going to impact us
0:29:52 if people go, if they’re looking for, if you do a good job with your newsletter, people should be
0:29:58 looking forward to those newsletters and opening up. But if you’re like a marketer who just like
0:30:03 sends affiliate links about here’s the latest, coolest tool you should check out by through my
0:30:08 affiliate link, like a lot of that stuff’s just not going to be as effective as it once was because
0:30:12 that’s going to get de-prioritized. Eventually there’s going to be an AI that’s like, hey,
0:30:17 you haven’t opened any of this person’s emails for the last 10 emails. Do you want me to just
0:30:23 unsubscribe to you? Yeah. Like that’s coming guaranteed. Yeah. Yeah. I think if you have
0:30:26 good quality, you’ll probably actually recommend your newsletter because like, oh, if I read this
0:30:30 newsletter every single week, I’m always engaging with it. It’ll probably actually,
0:30:33 you’ll even see it more if I had to guess. But yeah, if you have the one that’s like, yeah,
0:30:37 occasionally click it and it’s like, oh, I don’t know why I opened it, but maybe I’ll open it
0:30:43 again sometime and close it again. That person, they may no longer see that at some point or get
0:30:48 auto unsubscribed. Or they’ll eventually just do what Google does to us where you ask the question
0:30:53 in Google and Google just summarizes it. They’ll get the email and the email, like they’ll hover
0:30:57 over the email. It’ll just say, here’s the 10 pieces of news you need to know about without even
0:31:03 opening the email, which would kind of be a bummer because then sponsors will no longer want to
0:31:08 do that. But there are implications towards businesses and people who focus on marketing
0:31:14 and newsletters and things like that. I think as a user of the iPhone, I love that idea.
0:31:19 As somebody who sends newsletters, there’s a little bit of, you know, I’m a little scared
0:31:22 that my newsletters are going to be seen by less people in the future, right? So
0:31:28 there’s definitely pros and cons to that. But, you know, the other thing I was talking to,
0:31:34 to Bill of all about this, who was on the show recently, was that the notifications on your
0:31:40 iPhone are a mess, right? Like whenever I look at my phone, I’ve always got like just a bunch of
0:31:45 jumbled notifications that are all overlapping each other. And that really hasn’t updated in
0:31:50 a long time. Like there’s been no new updates to the way the notifications look. Right. Well,
0:31:55 with AI, it’s going to start prioritizing those notifications. It’s also going to pay attention
0:31:59 to which ones you pay attention to. And if you never pay attention to them, you’re just going to
0:32:04 stop seeing them. Yeah, I bet two of them like putting AI in the OS as well. Like you’ll be
0:32:09 able to actually talk to it about the settings you want to change. Like I hate how this looks. I
0:32:13 hate how that works. Yeah, yeah, yeah. And instead of like looking through all these freaking options,
0:32:17 like if you look at the settings on the iPhone now, there’s like so many crazy, they always add
0:32:21 new things, you’ll just be able to talk to it and it’ll be like just change it for you versus you
0:32:24 having to spend all that time. So I think that’s the kind of stuff where like regular people are
0:32:29 going to love this because like it’ll save you time. Like you’ll actually, you’ll, in some ways
0:32:33 you’ll spend less times on the devices, at least doing things that you don’t want to be doing.
0:32:37 Right. I don’t really sitting on my phone, messing with settings and looking crap or
0:32:40 scanning through a hundred emails, but I only want to read one or two of them.
0:32:45 Like, and I think that’s where people will start to just really love AI because it just
0:32:49 makes their life better. And they’ll, you know, that’ll, that’ll be what they remember over all
0:32:55 the news stories about everything else. Yeah. But I think Apple’s going to do their best to
0:33:02 try to make you forget that you’re using AI. Yeah. So yeah, it’s going to be interesting. I think
0:33:08 it’s going to change a lot of the, I think a lot more people are going to be onboarded into
0:33:14 using AI on a daily basis without ever actually realizing that they’re using AI on a daily basis.
0:33:19 Yeah. And you know, I think, I think it’s a net positive. There’s some stuff that worries me about
0:33:24 it, but I think overall it’s going to make our lives better, easier, less notifications, less
0:33:28 clutter. If you are a marketer, if you are sending newsletters and things like that,
0:33:33 you got to find a way to do better to stand out to be the one that does get prioritized,
0:33:39 you know? So I think the overall net of it is going to be positive for people. And
0:33:44 it’s only a matter of time before Google, I mean, Google with Android just does this all the time.
0:33:48 Oh, those are some cool features that’s now going to be in the Google phone also, right? So like,
0:33:53 all of, all of the phones that are running on Android are probably eventually going to get
0:33:58 anything that Google, that Apple showed off. The funny thing is most of the stuff Apple showed off
0:34:02 is already available in most of the Android phones, except a lot of the AI features are sort of,
0:34:08 you know, kind of novel. Awesome. Well, that’s all we got for you today. Thank you so much for
0:34:14 tuning into the Next Wave podcast. If you enjoyed this episode, make sure that you like this episode
0:34:20 and subscribe to this channel on YouTube, on Spotify, on Apple podcasts, wherever you’re
0:34:25 listening or watching this show. It really helps us grow the show, get in front of more people.
0:34:40 And thank you once again for tuning in. We really appreciate you. We’ll see you in the next episode.
0:34:46 Bye.
0:34:55 [BLANK_AUDIO]
0:00:06 Seems like we’re like we’re heading towards a world where you’ll be able to open up your phone
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0:00:16 Once these features are all rolled out into the tech, I think that’s when we really see AI like
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0:00:54 Hey, welcome to the Next Wave Podcast. I’m Matt Wolf. I’m here with Nathan Lanz. And on this show,
0:01:00 it’s our goal to keep you completely looped in on the world of AI, all the latest news,
0:01:05 tools, updates, drama, all of that fun stuff. We talk about it here on the Next Wave Podcast,
0:01:12 so that you’re always looped in. And today, we’re talking about the Apple event, WWDC 2024.
0:01:18 Apple has been dancing around AI for months and months and months now. Last year, when they did
0:01:27 WWDC, they literally did not mention the words AI once during that entire event. People sat there
0:01:32 and combed through the transcripts. They said machine learning. They said neural networks.
0:01:38 They said everything but AI. Well, this year, they kind of flipped that. And everything was about AI.
0:01:43 Yeah, Apple intelligence. Yeah, I was pretty impressed with it, though. I mean, I think when
0:01:48 we had a previous episode, I kind of put my score at, what, like a three or something in terms of
0:01:53 how good I think it was going to be? I think it came out at probably, I don’t know, a six-ish,
0:01:57 seven? Yeah. I mean, I thought it was better than I expected because they have their own AI,
0:02:03 which I was surprised by. So, it’s not all just open AI stuff. They’ve got their own LLM. The
0:02:10 benchmarks were, you know, looked pretty good, similar to GPT-4 in several areas. And also,
0:02:15 it seems like they’re really, you know, planning on integrating AI into the entire OS, like the
0:02:20 entire level. It seems like we’re heading towards a world where you’ll be able to open up your phone
0:02:26 or your Mac and just talk to your device, whether it’s like with voice or text. And it’s actually
0:02:30 going to have tons of context about you and know who you are and kind of know the kind of stuff you
0:02:35 want to do. And I think that’s actually going to be one of the first really, really mainstream
0:02:39 use cases is when regular people can just talk to their devices and it’ll help them do whatever
0:02:44 they need to do. Yeah, no, I agree. I think this event, well, I don’t know what necessarily
0:02:50 know if this event is what’s making AI mainstream. But once these features are all rolled out into
0:02:56 the tech, I think that’s when we really see AI like mainstream adoption because it’s just like
0:03:01 in the devices that everybody uses anyway. You know, a lot of the stuff, like a lot of the
0:03:06 criticism that Google gets is they have these big announcement fest where it’s announcement after
0:03:13 announcement after announcement and then rolling out soon, coming summer 2025, you know, coming
0:03:18 next year, they make all these big announcements. And then we don’t get our hands on it. We’re like,
0:03:23 that looked really cool. It’s really impressive. When do we get it? And then when they finally
0:03:27 roll it out, we, you know, we get stuff like, Hey, you should put glue on your pizza, right?
0:03:34 They kind of pulled a Google where every single feature they show, they had this like
0:03:40 feature after feature after feature, but none of it’s none of it’s ready. None of it is in the
0:03:46 device. None of it we have access to yet. They say Apple intelligence is coming fall 2024. So
0:03:52 still very, very vague. That’s like a three month window that it could fall in. And, you know, I
0:03:58 feel like that’s very unsteve jobs like I feel like when Steve Jobs used to do keynotes like this,
0:04:03 he would get up on stage and talk about all of these cool features and all of this new tech that
0:04:07 they’ve built. And then at the end, he would say something like, Oh, and by the way, it’s available
0:04:12 for you in stores today. And then the crowd would just go like wild, right? Yeah, the one more thing.
0:04:16 And then, Oh, by the way, it’s actually like out, it’s in the store right now. Like, Holy crap,
0:04:20 you know, yeah. And there was an interesting interview with Steve Wozniak, you know, the other
0:04:24 co-founder of Apple. And they were asking him, like, what did you think about it? He’s like, Oh,
0:04:30 it all seemed cool, you know, but I want to actually try it and get my hands on it and see if it
0:04:35 actually works and how it works, you know, and they made this joke about their like whole, you
0:04:40 know, AI, like rebranding that as Apple intelligence. He’s like, I have my own actual intelligence.
0:04:49 Overall, with the event, I was, I was sort of impressed, but I was also sort of like,
0:04:53 there was nothing that they showed off that I hadn’t seen before, right? It wasn’t like some of
0:04:58 the past open AI keynotes where they would show off a new feature. And I’d just be like, Whoa,
0:05:03 I didn’t see that coming. Like this is something out of the blue that’s completely new, right?
0:05:07 Like when we saw Sora for the first time, and everybody’s like, Yeah, whoa, this is such a
0:05:13 huge leap from what we get from runway and Pika and bottle scope and all these other tools that
0:05:18 were available for text to video, right? Everything Apple showed off was like, Oh, cool, we’ve seen
0:05:22 that before open AI has done that, Google’s done that, Anthropics done that, like whatever we’ve,
0:05:29 everything that we saw, we’ve seen before, it’s just now like got that Apple flair on it, you know.
0:05:33 The one thing I thought was pretty cool was the whole helping you organize your emails. I mean,
0:05:36 that that was the thing is like seemed like a small thing. But actually, I thought like for
0:05:40 business people, that’s going to be pretty huge text messages to and they’ll actually learn from
0:05:44 that as well. And it’s like, like I said, if you’re talking to, you know, Syria, the future,
0:05:49 it’s got to have context to those emails and text messages, which is exciting. But also then it’s
0:05:52 like goes into all the privacy concerns. People were talking about this, we’re like, you know,
0:05:56 Apple announced a lot of the same kind of stuff that Microsoft announced. Yeah,
0:06:00 when Microsoft the nails, if people are like, Oh my God, privacy, privacy, like, Holy crap,
0:06:04 they’re like, you know, stealing all our information. And then Apple announced very similar
0:06:07 things. There was like, this is amazing. I can’t believe they’re doing this for us.
0:06:14 Apple, I think, has built this reputation of like, we put a big focus on privacy, right? So like,
0:06:20 they are doing most of the AI inference on device, right? So when you are asking questions, it’s
0:06:25 trying to do it all on the device. So theoretically, you don’t even need to be connected to the internet
0:06:32 and you should still be able to have conversations with your AI. But they do have like their own AI
0:06:37 cloud that somehow private, private, fully encrypted. So it’s encrypted onto the device,
0:06:42 it’s encrypted on the cloud side, nobody supposedly can get access to it. And then also they have the
0:06:49 option for it to send your queries to open AI, which they claim is all completely anonymized,
0:06:55 it doesn’t collect your IP. So even open AI isn’t getting any data of who is actually asking the
0:07:00 question when the question was asked. Big question that I have about all of that is like,
0:07:07 how is that getting paid for? Right? Like, like right now with open AI, you can obviously use chat
0:07:13 GPT for free, but it’s very limited. I think you get like 10 queries and then it kicks you out for
0:07:18 an hour or whatever, right? Yeah. How is it that on device, we’re going to be able to just have
0:07:25 infinite conversations with open AI, but even pro-paying members can’t have unlimited conversations
0:07:31 with open AI. So I don’t totally know how that part’s going to work out yet. They did say you can
0:07:37 like connect your API key or your login to open AI and you’ll actually be able to use your premium
0:07:43 features and that sort of thing. But I don’t know, there’s still a little bit of like ambiguity for
0:07:47 me. Yeah, I mean, we talked about that in the previous episode with Matthew Berman, right? Where
0:07:52 we’re talking about who’s paying for it? Is it is open AI paying for it or is Apple paying for it?
0:07:58 Yeah, yeah. I’m kind of I’m personally convinced that most likely Apple’s paying for it if I had
0:08:04 the gas. Yeah. Tim Cook probably met with Sam Aldman. Sam Aldman probably showed him what they’ve
0:08:09 got coming. Yeah. And they had to compare it, right? Like for sure, Tim Cook talked to Google,
0:08:13 he would have talked to Anthropik, he would have talked to everyone, and he would have seen their
0:08:17 private demos of what’s coming next. And then whichever one was best, that’s the one he would
0:08:21 pick. And if he thought that there was no way that Apple was going to catch up anytime soon,
0:08:27 that’s why he would make an alliance with someone like open AI. And so I’m convinced that’s what’s
0:08:31 happened. I’m convinced like, yeah, Apple has some pretty cool AI that’s like GPT-4 level. And it’s
0:08:35 like, oh, by the way, yeah, all the like rumors you hear about GP-5, yeah, there’s a reason those
0:08:40 rumors exist. Yeah, it’s gonna be way, way, way better. It’s a leap forward, probably coming later
0:08:44 this year. And then that’d be perfect, right? Because then they would be able to power Siri with
0:08:48 that. Like, yeah, they showed some cool demos with, you know, updates to Siri. But yeah, you
0:08:53 could make, you could have a GPT-5 powered Siri later this year, which would really blow people
0:08:59 away. When open AI did their GPT-4 O demo, I think everybody saw that demo and went,
0:09:04 this is what Siri should have been. This is like what all of us imagined Siri would be, right?
0:09:09 And so I think Apple probably saw that. And this is just peer speculation, right? But I feel like
0:09:14 Apple probably saw that and went like, yeah, that’s what we want for Siri. That’s where we want to
0:09:19 get to with this. But I don’t know, I still think that Apple is the type of company that’s going
0:09:26 to use open AI or Google Gemini or whatever as like a stop gap until they can just build their own
0:09:30 version of it just as good. It may be a few years, but I still think they’re going to do what they
0:09:36 did with Intel and then their own Apple Silicon, right? They’re going to use this product until
0:09:39 their own product is ready. And then when their own product is ready, they’re just going to be like,
0:09:43 bye, bye, we’ve got our own thing now. Yeah, I agree. That’s what they’ll try to do. Like,
0:09:48 the question is that that’ll actually make sense. Like an open AI stays so far ahead that, yeah,
0:09:51 maybe that’s the game Apple thinks they’re planning is like, oh, yeah, we’re just going to catch up.
0:09:55 But I’m not sure with AI, that’s how things are going to play out, right? Because like,
0:10:01 as soon as AI gets to self-improvement, whoever gets that, they kind of win. And if open AI like
0:10:06 GPT-6 starts improving itself, Apple’s most likely not going to catch up possibly ever.
0:10:11 Yeah, when you can go into chat GPT and say, hey, chat GPT, make yourself smarter. And it’s like,
0:10:17 okay, I just did. Yeah, yeah. Hey, real quick, you and I both know how quickly AI is evolving.
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0:10:56 and now back to the show. Despite all of the sort of cool AI features that they’re rolling out,
0:11:01 I feel like Apple also really played it safe with a lot of what they did with AI.
0:11:06 And here’s what I mean by that. So they’re building out a new image generator. I already
0:11:11 forgot what they’re calling it, but they have their own AI generative art feature in there.
0:11:15 But if you notice when they showed off the generative art feature, it gave you three options.
0:11:24 It gave you animation, sketch, and illustration. No option for realism. So I think Apple was like,
0:11:29 we’re not going to let you generate AI images that look like real images because we don’t want to
0:11:36 ever be associated with being capable of creating deep fakes. When you look at their large language
0:11:43 model for text generation, the on-device stuff is really just using the context of what it sees
0:11:49 on your device. It knows your emails, your text messages, what apps you use, things like that.
0:11:55 And it’s sort of internally training on that so that when you ask questions or ask it to do tasks
0:12:01 for you, it does that based on what it knows on your device. And then it has their own cloud thing.
0:12:10 But the questions of like, hey, write me an article about X or what’s the latest news on Tesla or
0:12:17 whatever, all of that, it sends to a third party company. So if there’s ever any sort of trademark
0:12:22 infringement, copyright infringement coming out of the content that’s generated, it doesn’t
0:12:28 land on Apple. It lands on open AI because all of the actual sort of unique new creation,
0:12:34 the new generated content all comes from open AI stuff. So they’ve sort of like
0:12:40 washed their hands of that as well. So I feel like they made some really, really smart plays
0:12:46 in the way of going, we’re not going to be liable for deep fakes. We’re not going to be liable for
0:12:52 trademark infringement from generated text. We’re not going to be liable for, oh, they’re scraping
0:12:57 news from websites without permission. They’re letting other companies do that and then just
0:13:01 tapping into those other companies. Yeah, but I mean, I wonder how that’ll work long term, right?
0:13:04 Because like, yeah, they’re tapping into those other companies, but they could just like cut
0:13:08 people off. Like if there’s like apps in the App Store long term, like AI apps, like they just,
0:13:12 they easily just shut anyone off that they don’t like, right? So I do wonder long term how they’ll
0:13:20 adapt all that. We’ll be right back. But first, I want to tell you about another great podcast
0:13:24 you’re going to want to listen to. It’s called Science of Scaling, hosted by Mark Roberge.
0:13:30 And it’s brought to you by the HubSpot Podcast Network, the audio destination for business
0:13:35 professionals. Each week, host Mark Roberge, founding chief revenue officer at HubSpot,
0:13:40 senior lecturer at Harvard Business School, and co-founder of Stage 2 Capital,
0:13:45 sits down with the most successful sales leaders in tech to learn the secrets, strategies, and
0:13:50 tactics to scaling your company’s growth. He recently did a great episode called,
0:13:55 “How do you solve for a siloed marketing and sales?” And I personally learned a lot from it.
0:13:59 You’re going to want to check out the podcast, listen to Science of Scaling wherever you get
0:14:07 your podcasts. They also rolled out that whole feature where you can use AI to create emojis,
0:14:10 I think, right? Yeah, yeah, yeah. And someone was like, “When are you going to see the first,
0:14:15 you know, AI emoji, you know, Hitler or something like that?” And I’m like, “Oh, yeah.” I’m sure
0:14:18 they get those kind of things. Like, I’m sure they got like a black list of words that you can’t
0:14:25 produce. Yeah, I’m sure it’s going to happen probably pretty quickly after normal people
0:14:32 put their hands on it, honestly. Yeah, but I feel like the big sort of like major lawsuit-type
0:14:38 stuff, they’ve sort of put quite a bit of risk mitigation in place for that right now.
0:14:44 What did you think about that tweet from Elon Musk? Did you see the one where he was talking about,
0:14:47 you know, if Apple does this, he’s like, “This is outrageous. If they do this,
0:14:52 like, I’m banning Apple phones from all of my companies and you’ll have to not bring, you can’t
0:14:56 even bring the phone in if you’re a visitor.” Yeah, yeah, yeah. Like, that’s like, holy crap.
0:15:01 Yeah, yeah. I mean, my thoughts, my thoughts on Elon at the moment is,
0:15:06 Elon is the king of engagement farming. Yeah. I mean, and he doesn’t even need to be the king
0:15:10 of engagement farming. He’s already, all he has to do is tweet anything and millions of people
0:15:16 are going to see it. But I think he likes stirring the pot. I just think Elon loves going on Twitter,
0:15:21 X, whatever you want to call it, and just stirring stuff up. Like, I just think that’s his MO.
0:15:25 I don’t really think he would ban iPhones. I think a lot of his employees would be pissed
0:15:30 off about that. Like, I don’t, I just, I can’t see him doing that. But he was basically saying,
0:15:36 like, if it was like running locally on their phones, like, what did the actual tweets say?
0:15:41 If they integrate OpenAI at the OS level, then Apple devices will be banned at my companies.
0:15:47 Yeah. So do you really see Apple integrating OpenAI at the OS level? I don’t know. I have a hard
0:15:52 time seeing them do that. I think OpenAI, they’re still going to use the API. It’s still going to
0:15:58 send to the cloud. It’s still, you know, it’s still going to go that direction. I don’t actually
0:16:03 see Apple integrating it at the OS level. Yeah. He probably watched the video and it was kind of
0:16:06 vague about how those integrations are going to work. And he probably made some really quick
0:16:10 assumptions and tweeted this out. I could see him being generally, you know, like he
0:16:16 currently hates OpenAI. That’s like, now he is like, enemy number one, you know. Yeah. I could
0:16:21 see him being like paranoid because like, yeah, in theory, you could have situations where, yeah,
0:16:25 the phones are just like listening to you and like it’s feeding it to this AI brain. So yeah,
0:16:29 you wouldn’t want somebody from this company that you hate having a device where it’s like
0:16:33 feeding information to them in theory. Yeah. Yeah. Yeah. I mean, I definitely see where his concern
0:16:38 is. I just, I don’t see Apple going that direction. You know, Apple tees, like, right now you can
0:16:43 connect to OpenAI with more models coming in the future. So that makes me think that, you know,
0:16:47 you’re going to ask a question and it’ll, you know, how it has a pop up now that says do you
0:16:53 want us to send this to chat GPT? It might have like, you set a default, right? Oh, I want my
0:16:59 default to be chat GPT. I want my default in the same way, like if you use Safari, for instance,
0:17:04 on your on your mobile phone, you can go and set the default search engine, right? You could say
0:17:09 I want my default search engine to be Google, I want my default search engine to be duck duck go
0:17:14 being like anybody actually does that, but you could, I think it’s going to be similar to that.
0:17:20 I think you’re going to be able to go into like your Siri settings and then say, what’s the default
0:17:24 large language model you want to use if we have to send this off to the cloud, it’ll give you
0:17:32 the options of Gemini, Anthropic, OpenAI, you pick the one of your choice, and then it kind of goes
0:17:36 and does that in the cloud and then sends the response back. So no X phone, that was the other
0:17:39 thing that for that tweet is start a whole thing on Twitter where people like her. Oh, that wouldn’t
0:17:43 shock me at all. I feel like Elon just wants to have his fingers in every industry. So that would
0:17:47 not shock me at all. That could be like the reason, like you’re saying he’s like engagement,
0:17:51 farming to then set up for something like that, right? Yeah, yeah, like that’s his, that’s his
0:17:57 market research right there. I’m going to tweet this, see what people say about it. And if there’s
0:18:02 enough demand, I’ll go build another company around it. Yeah, I mean, actually, he just really
0:18:07 doesn’t like this new alliance between Microsoft, Apple and OpenAI. It’s like, yeah, I get that too.
0:18:12 But Microsoft and Apple are still not like fans of each other, right? I know, it’s a really,
0:18:16 it’s a really odd relationship, the whole thing. Yeah, because supposedly there’s rumors that
0:18:23 Microsoft is upset that OpenAI is now working with Apple and, but there’s nothing Microsoft can do
0:18:29 about it. And so it’s a lot of interesting drama. Yeah. And there was also that rumor before the
0:18:32 event that like, oh, maybe they’re like building robots together. Because everyone’s been saying
0:18:36 that Sam Altman is like hiring people to build robots right now. That’s like, that’s a rumor
0:18:40 in Silicon Valley. And I think they were doing the job posting or something about it too. And so
0:18:44 they’re like, well, maybe they’re just going to collaborate with Apple or my crazy theory was
0:18:49 like, you know, OpenAI invested in that robotics company figure. Like, I would not, I would not
0:18:56 be shocked if Apple or OpenAI or someone just snaps up figure and just rolls that up internally to
0:19:01 then build robots and then put their AI into it. So I assume now Elon is just seeing all of them as
0:19:06 a threat. Like he’s really doubling down on robots, possibly at Tesla, if he actually, you know, if
0:19:11 his whole pay package, that’s another whole thing that’s going on right now. But like, if his pay
0:19:15 package gets passed, he’ll probably do it at Tesla. If not, I assume he’s going to be doing it at XAI
0:19:20 and not Tesla, which is going to be traumatic. I also heard recently too that the lawsuit that
0:19:26 Elon Musk had against OpenAI, he finally dropped it. So there must not have been a whole lot there.
0:19:28 Yeah, well, there was that whole thing where the emails came out too, right, where we’re showing
0:19:34 was not exactly as he had painted it, you know, because yeah, he because basically he walked
0:19:38 away. Right. So it was like, they didn’t kick him out of the company. He was like, yeah, I want to
0:19:43 go in a different direction. You guys disagree. So yeah, well, he basically said, I want control,
0:19:48 right? He said, I want control. I want to be the decision maker or I’m out from the Apple
0:19:54 keynote. What are just like to quickly sort of recap it? Like, what are some of the things that
0:19:58 you thought were like the coolest things to come out of the keynote? The stuff about like, okay,
0:20:02 you can move around the icons on the screen or whatever you put them. I was like, oh, what is
0:20:06 this? Like Steve Jobs would be like freaking the hell out if he saw that. Like, what, you can just
0:20:11 make your thing a freaking mess now. You can just whatever. That’s like the opposite of what Apple’s
0:20:17 always been about. It’s like, okay, they’re basically like my specifying the Apple device now,
0:20:19 like where you can just like put all this crazy colors and just change everything.
0:20:25 Well, they’re Androidizing it, right? They’re taking the things that people seem to like about
0:20:29 Android and going, okay, we’ll do that too, I guess, which Steve Jobs would have never taken that
0:20:32 path, right? He would have been like, everybody else is doing it. We need to find a better way to
0:20:37 do it, you know? Yeah. And it was a lot of stuff around like, you know, using Siri and then like
0:20:41 the context there, too, were like, oh, it actually knows, like, I usually make this kind of appointment
0:20:45 or I do this. I think they showed a few demos of that kind of stuff. And that was interesting to
0:20:50 me. But again, that’s all like, it’s all stuff that’s like coming later on. And like, it’s not
0:20:55 like a hands-on demo or I don’t think it was, it might have been. But I think a lot of it was
0:21:00 pre-recorded, right? So I guess, you know, I think pretty much all of the keynote that we saw was
0:21:04 pre-recorded. Yeah. So I mean, we’ll see like when it’s actually live, like how, you know,
0:21:08 all these things like latency matters, like how many times does it make mistakes, matters a lot.
0:21:13 So like, all the demos they’re showing, it’s very fast. And it gets everything right. Like,
0:21:17 if you get the actual, if it, when you actually use it, if it’s slower, and it makes a lot of
0:21:22 mistakes, well, that’s a dramatically different thing. So yeah, yeah, I think, I think the on-device
0:21:26 stuff will probably be pretty dang fast. I think when it has to go to OpenAI or their cloud,
0:21:31 it’s going to be a bit slower. And if you don’t have internet, then you’re not going to be able
0:21:35 to use those features. Yeah. I actually did think, and this sounds silly, but I actually
0:21:41 did think the calculator app was pretty dang cool on the iPad. Yeah, people were, people were meaning
0:21:46 on it before the, the event, right? They were like, oh yeah, guys, it’s time to like sell Apple. It’s
0:21:51 like, you know, Steve Jobs watching the new Apple event. It’s like, we’ve got a new calculator app.
0:21:55 Yeah, yeah, yeah. But the way they did like the math notes, where you could just sort of like
0:22:00 write the math problems in it, like solves it, as it watches your handwriting, and you can draw
0:22:05 graphs and charts and it’ll find the angles for you and do all that kind of complex stuff.
0:22:10 Now, honestly, I don’t think I will use that a lot. Like there’s not a whole lot of scenarios
0:22:14 where I’m sitting around just like handwriting math on a day-to-day basis. But I didn’t think
0:22:18 it was really cool. Yeah, I would, I was like hoping they would bring something like that into
0:22:23 like the regular notes app. I use this one, uh, they announced that they will. Yeah. Oh, okay.
0:22:29 Yeah, yeah. They said it’s going to be on notes for iPad, iPhone, Mac OS, all of that stuff.
0:22:33 Oh, cool. I mean, because right now I use this Japanese app called Numie, which I kind of like,
0:22:38 it’s like basically like this really simple, uh, notes app, where you can also, you can basically
0:22:41 have like variables and things like that, where you like say like, oh, this equals this, and you
0:22:46 can like add up numbers and it’s pretty cool. Like you can like do basic code stuff in there as well.
0:22:52 Yeah. I mean, I thought the upgraded Siri features with the context of your phone, right? Like you’ve
0:22:58 got these companies like Rabbit and Humane that have the AI pen and the RabbitR1 and that kind of
0:23:04 stuff. And everybody was like, why do we need a handheld device? I actually, the funny thing is
0:23:09 I’ve got a RabbitR1 right here. It arrived on the same day as the Apple Keynote. So I watched the
0:23:15 Apple Keynote. I got a ring at my doorbell and my RabbitR1 arrived, you know, months and months
0:23:19 and months after I ordered it, months and months, you know, a month or so after everybody said it
0:23:24 sucks. But I’m like, I’m not going to cancel it. It’s going to be a relic of the future of AI. Like
0:23:28 I just want to put it on my shelf and never use it. But one day people will be like, oh, you got one
0:23:34 of those. You must be an idiot at the time. But anyway, the point is I got this the same day they
0:23:41 made those announcements. And I feel like Siri, when it rolls out on our phones, will be able to do
0:23:48 every single thing this can do plus more. So it’s like, what did we need these things for again?
0:23:54 Yeah, yeah. I mean, you know, it’s, it’s, it’s kind of amazing is taking them this long to make
0:23:59 Siri good, right? Like it’s been like, what, over 10 years now? And yeah. Any, any betting pools on
0:24:08 what comes out first between GPT-4O like voice access and Apple’s new version of Siri?
0:24:12 I wonder what we see first. Oh, I think definitely open AI. I think open AI. Yeah. I, I, I assume that’s
0:24:18 coming. I would bet like a month or two, two Macs, I would say. Yeah. Well, somebody, I mean,
0:24:24 obviously don’t put any weight on this at all. But somebody told me that they asked chat GPT
0:24:29 when the voice feature was coming out. And chat GPT told them June 16th. And they said,
0:24:35 they claimed that they asked it in multiple ways in multiple like versions and did all
0:24:40 sorts of stuff to like confirm it. And every single time it asked, it kept saying June 16th.
0:24:45 So obviously take that with a grain of salt because AI’s hallucinate and that’s most likely a
0:24:51 hallucination. But I bet, I bet we actually do get the voice features from open AI this month.
0:24:55 If I had to guess, I bet it’s in June. Yeah. There’s been a lot of things where they’ve said,
0:24:59 oh, it’s coming out. And it came out like two or three months later. There’s been like several
0:25:03 times that’s happened. So that’s this, that’s why I’m saying like a month or two. That’s just my
0:25:07 gut feeling. Yeah. So all of this stuff from the keynote is, is super exciting, really,
0:25:13 really cool, really fun to watch. But how, let’s discuss this a little bit. How do we think it’s
0:25:17 actually going to impact the world? How do we think it’s going to impact normal people?
0:25:22 How do we think it’s going to impact businesses? Where do you think it’s going to take the world?
0:25:26 Because we sort of talked at the front of the show about how we believe that this is what’s
0:25:34 going to make AI mainstream. And I do believe that because it’s going to be in one of the most
0:25:40 popular devices on the planet, right? Everybody who has an iPhone is just going to have this AI
0:25:47 in it now. And they may not even realize they’re using AI. Like when people are using things like
0:25:54 Alexa and Siri, those are very, very like archaic versions of AI. I mean, they’re technically AI.
0:25:59 They’re just like, compared to what we’ve got today, very archaic versions. Yeah. And people
0:26:04 don’t think of those as AI. So it’s interesting because I think we might be moving into this
0:26:09 world where right now everybody’s freaking out about AI. You’re either in like two camps. You’re
0:26:14 either like, oh, AI is the coolest thing ever. It makes my life so much easier. Or you’re in the
0:26:21 camp of like, I hate AI. It’s killing creativity. It’s making everybody dumber. Don’t, you know,
0:26:27 kill AI. It’s going to, or it’ll kill us, right? Like those seem to be the two camps that everybody
0:26:33 are in. And I feel like this will probably bring that middle ground where people are using it every
0:26:38 day, but not thinking about it as AI. That’s how I see it as well. I was like, you know,
0:26:43 right now, a lot of people, if they know about AI, they’re thinking about chat to BT. And then,
0:26:48 yeah, that’s scary. And it’s just text. Or if they don’t know that much, they might actually
0:26:54 think about Siri. Like my mom, she was thinking AI is like Siri. And she thought state-of-the-art AI
0:27:01 was Siri, right? And so, and that technology is so outdated and so, so bad compared to what
0:27:06 we currently have. So I think for a lot of people, it’s going to be shocking when it’s just like on
0:27:10 their device all of a sudden. They buy the new iPhone and now they could just talk to it and
0:27:14 it understands stuff about them. And they can also chat with it. I think that’s going to be like the
0:27:19 mind-blowing moment where they’re just like, holy crap, what is this magic? And they’re not going
0:27:22 to be thinking about like, oh, is it AI? What’s it going to do to my job or whatever? They’re just
0:27:26 going to be blown away by the actual magic of the experience, I think. And I think that’s where
0:27:30 it’ll actually really start to go mainstream because it’ll be kind of transmitted beyond
0:27:34 just like thinking about jobs or whatever the latest news story is. It’ll be just like,
0:27:37 this is magical. And I love it. I think it’ll be that simple.
0:27:42 Yeah. And I also think, you know, I think a lot of people struggle with what’s the
0:27:47 practical use case in my life, right? Like, I think a lot of people look at chat GPT and go,
0:27:51 that’s cool, but I’m not writing essays. I don’t need it to, you know, write my essay for me.
0:27:55 I’m not a YouTuber. I don’t need it to write outlines for me. I’m not a blogger. I don’t
0:28:01 need it to help me write blog posts. You know, they look at stuff like mid journey and stable
0:28:06 diffusion and, you know, maybe like Sora and some of these like AI video tools and they go,
0:28:09 that looks really cool. I don’t have a use for that in my life, but that’s really cool that
0:28:16 that exists, right? I think a lot of people look at AI and go, oh, that’s, you know, that’s cool
0:28:20 tech that’s out there that some people are using. I just don’t see how to integrate that in my daily
0:28:27 life. I feel like with what Apple showed off, it clicks a little, right? Like with what Apple
0:28:33 showed off, it’s now like, okay, some, I got 10 text messages while I was on this, while I was on
0:28:38 a flight, right? I was on a flight from San Diego to New York. I landed, I got 10 text messages.
0:28:44 Crap. Well, it’ll now prioritize the most important text message for you. It’ll most likely
0:28:48 it’ll be a thing on your home screen that’s like, all right, here’s what you need to look at now,
0:28:53 save the rest for later, right? Same with like emails. You know, when it comes to email,
0:28:59 one of the things we were talking about offline about, you know, Kip and Kiran over on the marketing
0:29:05 against the grain show, they were having a conversation about how this is going to massively
0:29:12 affect marketers, right? Because if your emails are now all getting prioritized to like the most
0:29:18 important emails rise to the top and the ones that tend to be newsletters or, you know,
0:29:23 marketing emails or things like that, those are going to get de-prioritized because now your
0:29:28 email reader inside of your iPhone is going to read all your emails for you, figure out a quick
0:29:33 summary and give you a one sentence summary of what that email is about. So you can quickly decide
0:29:38 whether this email is important to read or just archive it without even opening it because it’s
0:29:43 going to tell you that right from the home screen, right? You and I, Nathan, we have newsletters.
0:29:47 I’ve got the future tools newsletter. You’ve got the lower newsletter. That’s going to impact us
0:29:52 if people go, if they’re looking for, if you do a good job with your newsletter, people should be
0:29:58 looking forward to those newsletters and opening up. But if you’re like a marketer who just like
0:30:03 sends affiliate links about here’s the latest, coolest tool you should check out by through my
0:30:08 affiliate link, like a lot of that stuff’s just not going to be as effective as it once was because
0:30:12 that’s going to get de-prioritized. Eventually there’s going to be an AI that’s like, hey,
0:30:17 you haven’t opened any of this person’s emails for the last 10 emails. Do you want me to just
0:30:23 unsubscribe to you? Yeah. Like that’s coming guaranteed. Yeah. Yeah. I think if you have
0:30:26 good quality, you’ll probably actually recommend your newsletter because like, oh, if I read this
0:30:30 newsletter every single week, I’m always engaging with it. It’ll probably actually,
0:30:33 you’ll even see it more if I had to guess. But yeah, if you have the one that’s like, yeah,
0:30:37 occasionally click it and it’s like, oh, I don’t know why I opened it, but maybe I’ll open it
0:30:43 again sometime and close it again. That person, they may no longer see that at some point or get
0:30:48 auto unsubscribed. Or they’ll eventually just do what Google does to us where you ask the question
0:30:53 in Google and Google just summarizes it. They’ll get the email and the email, like they’ll hover
0:30:57 over the email. It’ll just say, here’s the 10 pieces of news you need to know about without even
0:31:03 opening the email, which would kind of be a bummer because then sponsors will no longer want to
0:31:08 do that. But there are implications towards businesses and people who focus on marketing
0:31:14 and newsletters and things like that. I think as a user of the iPhone, I love that idea.
0:31:19 As somebody who sends newsletters, there’s a little bit of, you know, I’m a little scared
0:31:22 that my newsletters are going to be seen by less people in the future, right? So
0:31:28 there’s definitely pros and cons to that. But, you know, the other thing I was talking to,
0:31:34 to Bill of all about this, who was on the show recently, was that the notifications on your
0:31:40 iPhone are a mess, right? Like whenever I look at my phone, I’ve always got like just a bunch of
0:31:45 jumbled notifications that are all overlapping each other. And that really hasn’t updated in
0:31:50 a long time. Like there’s been no new updates to the way the notifications look. Right. Well,
0:31:55 with AI, it’s going to start prioritizing those notifications. It’s also going to pay attention
0:31:59 to which ones you pay attention to. And if you never pay attention to them, you’re just going to
0:32:04 stop seeing them. Yeah, I bet two of them like putting AI in the OS as well. Like you’ll be
0:32:09 able to actually talk to it about the settings you want to change. Like I hate how this looks. I
0:32:13 hate how that works. Yeah, yeah, yeah. And instead of like looking through all these freaking options,
0:32:17 like if you look at the settings on the iPhone now, there’s like so many crazy, they always add
0:32:21 new things, you’ll just be able to talk to it and it’ll be like just change it for you versus you
0:32:24 having to spend all that time. So I think that’s the kind of stuff where like regular people are
0:32:29 going to love this because like it’ll save you time. Like you’ll actually, you’ll, in some ways
0:32:33 you’ll spend less times on the devices, at least doing things that you don’t want to be doing.
0:32:37 Right. I don’t really sitting on my phone, messing with settings and looking crap or
0:32:40 scanning through a hundred emails, but I only want to read one or two of them.
0:32:45 Like, and I think that’s where people will start to just really love AI because it just
0:32:49 makes their life better. And they’ll, you know, that’ll, that’ll be what they remember over all
0:32:55 the news stories about everything else. Yeah. But I think Apple’s going to do their best to
0:33:02 try to make you forget that you’re using AI. Yeah. So yeah, it’s going to be interesting. I think
0:33:08 it’s going to change a lot of the, I think a lot more people are going to be onboarded into
0:33:14 using AI on a daily basis without ever actually realizing that they’re using AI on a daily basis.
0:33:19 Yeah. And you know, I think, I think it’s a net positive. There’s some stuff that worries me about
0:33:24 it, but I think overall it’s going to make our lives better, easier, less notifications, less
0:33:28 clutter. If you are a marketer, if you are sending newsletters and things like that,
0:33:33 you got to find a way to do better to stand out to be the one that does get prioritized,
0:33:39 you know? So I think the overall net of it is going to be positive for people. And
0:33:44 it’s only a matter of time before Google, I mean, Google with Android just does this all the time.
0:33:48 Oh, those are some cool features that’s now going to be in the Google phone also, right? So like,
0:33:53 all of, all of the phones that are running on Android are probably eventually going to get
0:33:58 anything that Google, that Apple showed off. The funny thing is most of the stuff Apple showed off
0:34:02 is already available in most of the Android phones, except a lot of the AI features are sort of,
0:34:08 you know, kind of novel. Awesome. Well, that’s all we got for you today. Thank you so much for
0:34:14 tuning into the Next Wave podcast. If you enjoyed this episode, make sure that you like this episode
0:34:20 and subscribe to this channel on YouTube, on Spotify, on Apple podcasts, wherever you’re
0:34:25 listening or watching this show. It really helps us grow the show, get in front of more people.
0:34:40 And thank you once again for tuning in. We really appreciate you. We’ll see you in the next episode.
0:34:46 Bye.
0:34:55 [BLANK_AUDIO]
Episode 11: Is the Apple-OpenAI Deal a Strategic Move or Just a Stopgap? Nathan Lands (https://x.com/NathanLands) and Matt Wolfe (https://x.com/mreflow) delve into the intricacies of the recent Apple and OpenAI collaboration.
This episode explores the potential limitations for OpenAI’s pro paying members, the speculation around Apple possibly paying for OpenAI’s tech, and the implication of this on the future AI developments by Apple themselves. They also dive deep into the rapid advancements of AI, the risks of deepfakes, trademark infringements, and how AI’s integration into daily devices could reshape our interaction with technology.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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Show Notes:
- (00:00) Apple’s features not available; vague timeline expected.
- (04:11) Overall, not completely new, already seen before.
- (08:24) OpenAI’s GPT4 demo wows, potential for Siri.
- (11:04) Language model uses device context for generation.
- (15:13) Apple unlikely to change, default settings discussed.
- (17:09) Rumors about robots in Silicon Valley abound.
- (21:28) Upgraded Siri, Rabbit R one: future AI.
- (25:38) New AI will be shocking when it arrives on iPhone.
- (27:24) iPhone updates prioritize important emails for users.
- (31:41) AI integration will change daily life positively.
—
Mentions:
- Grab HubSpot’s free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/tcp
- WWDC 2024: https://developer.apple.com/wwdc24/
- WWDC 2024 Keynote: https://events-delivery.apple.com/1505clvgxdwlbjrjhxtjdgcdxaiabvuf/m3u8/vod_index-LHDoZDhTrsKLsbrZKqYpbWraixsWQHkw.m3u8
—
Check Out Matt’s Stuff:
• Future Tools – https://futuretools.beehiiv.com/
• Blog – https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan’s Stuff:
- Newsletter: https://news.lore.com/
- Blog – https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano