AI transcript
0:00:06 Open Phone, Shopify, Rocket Money, and Indeed.
0:00:08 Hosting on Airbnb has never been easier
0:00:11 with Airbnb’s new co-host network.
0:00:15 Find yourself a co-host at Airbnb.com/host.
0:00:18 Open Phone is the number one business phone system.
0:00:20 Build stronger customer relationships
0:00:24 and respond faster with shared numbers, AI, and automations.
0:00:26 Get 20% off your first six months
0:00:29 when you go to openphone.com/profiting.
0:00:31 Shopify is the global commerce platform
0:00:33 that helps you grow your business.
0:00:36 Sign up for a $1 per month trial period
0:00:39 at Shopify.com/profiting.
0:00:40 Rocket Money is a personal finance app
0:00:44 that helps you find and cancel your unwanted subscriptions,
0:00:47 monitors your spending, and helps lower your bills.
0:00:50 Sign up for free at RocketMoney.com/profiting.
0:00:54 Attract interview and hire all in one place with Indeed.
0:00:58 Get a $75 sponsored job credit at Indeed.com/profiting.
0:01:00 Terms and conditions apply.
0:01:03 As always, you can find all of our incredible deals
0:01:06 in the show notes or at youngandprofiting.com/deals.
0:01:09 – The moment you have an instinct to move,
0:01:10 you have to move within five seconds
0:01:12 or your brain will kill your motivation to act.
0:01:14 – When you had the five second rule come out,
0:01:17 it was such a big hit and it actually was a huge inspiration
0:01:20 for me to start my podcast in 2018.
0:01:22 – My secret to success is very simple.
0:01:24 I get out of fucking bed when I don’t feel like it.
0:01:25 End of story.
0:01:26 – And there’s no timeline, right?
0:01:30 You started your first book, 49, 54,
0:01:31 starting your production company,
0:01:33 50 years old starting your podcast.
0:01:35 – Yes, you’re never gonna get what you want
0:01:36 if you don’t begin.
0:01:38 And if you don’t know what you want,
0:01:39 here’s how you figure that out.
0:01:41 There’s one thing in life you can never control.
0:01:42 It’s other people.
0:01:43 The Let Them Theory is the single most powerful thing
0:01:44 I’ve ever discovered.
0:01:48 It is a simple mindset tool that shows you immediately
0:01:50 what is in your control and what is not in your control.
0:01:51 And here’s how you use it.
0:01:53 There’s two steps.
0:01:54 That’s step one.
0:01:55 And then the second step is–
0:01:58 – So Let Them is all about releasing control.
0:01:59 – Yes.
0:02:01 – Why are we so hardwired for control to begin with?
0:02:04 – Because if you’re in control, then you feel safe.
0:02:05 But the problem is–
0:02:13 (upbeat music)
0:02:24 – YapGang, we’ve got a special treat for you
0:02:25 in store today.
0:02:28 I recently had the chance to do a special
0:02:32 live in-person interview with none other than Mel Robbins.
0:02:35 Mel is somebody who I’ve looked up to for most of my career.
0:02:37 And she’s not only a New York Times bestselling author,
0:02:39 but she’s also the host
0:02:42 of the super popular Mel Robbins podcast.
0:02:44 Her brand new book, The Let Them Theory,
0:02:47 offers a groundbreaking approach to reclaiming your life
0:02:50 from the burdens of others’ expectations.
0:02:52 In this conversation, we’re gonna uncover some
0:02:55 of the pivotal moments that shaped Mel’s career.
0:02:57 Now, this is the first time that Mel is appearing
0:03:00 on the podcast, so I really wanted to spend some time
0:03:02 on the lessons that she’s learned along the way
0:03:04 of her incredible success.
0:03:06 We’re also gonna hear some of her innovative strategies
0:03:11 for overcoming adversity and unlocking our true power.
0:03:13 So Mel has focused the last decade of her career
0:03:16 helping millions of people with their internal struggles
0:03:17 and self-improvement.
0:03:19 And now she’s moving on to helping us deal
0:03:21 with our external environments,
0:03:25 namely our relationships with her powerful Let Them Theory.
0:03:27 We’re gonna be focusing on the Let Them Theory
0:03:29 in the last half of this conversation,
0:03:30 and it is so transformative.
0:03:33 I can’t wait for you guys to hear all about it.
0:03:36 If you wanna see this interview live in person on video,
0:03:38 go hop over to my YouTube channel right now.
0:03:40 It’s called Young and Profiting.
0:03:42 If not, enjoy my conversation
0:03:44 with the legendary Mel Robbins.
0:03:47 Welcome to Young and Profiting Podcast, Mel.
0:03:50 – Well, thank you for inviting me, and thank you.
0:03:51 I’m so excited to talk to you.
0:03:52 I’m so excited.
0:03:55 I’ve been following your work for such a long time.
0:03:58 I actually first found out about you in 2017
0:04:00 when you had the five second rule come out.
0:04:02 It was such a big hit, and like millions of people,
0:04:06 I was listening to it on repeats that entire year.
0:04:08 And it actually was a huge inspiration for me
0:04:11 to start my podcast in 2018.
0:04:11 – Wow.
0:04:13 – So you have personally really impacted me,
0:04:16 and I just wanna say thank you for everything you’ve put out
0:04:19 in the world for being so relatable down to earth
0:04:22 and just sharing what’s moved for yourself
0:04:24 in your own life to help other people.
0:04:28 – Well, I really appreciate you acknowledging the difference
0:04:30 that the five second rule
0:04:33 and that countdown technique, five, four, three, two, one,
0:04:35 move, how it helped you.
0:04:37 But I wanna say back to you,
0:04:40 you have to keep the credit ’cause you did the work.
0:04:41 – Oh.
0:04:41 – No, I’m serious.
0:04:43 It is easy to talk about motivation.
0:04:45 It’s easy to give people advice.
0:04:47 It’s easy to tell the person
0:04:49 who’s spending time with us together today
0:04:52 our stories and the things that work for us.
0:04:56 But knowledge is cheap and it’s free.
0:04:59 And if you don’t know how to achieve your goals,
0:05:02 go to Google, type in how do I do this?
0:05:05 And AI will spit it out and then say,
0:05:07 what does a day in the life of somebody who’s launching this
0:05:10 and successfully in five weeks look like?
0:05:12 There’s your map.
0:05:14 But that’s the easy part.
0:05:17 The hard part is making yourself do it,
0:05:19 particularly on the days when you don’t feel like it.
0:05:21 And so I wanna acknowledge you
0:05:24 for the fact that you both grabbed the knowledge
0:05:25 and then you put it into action.
0:05:27 And that’s what makes you different.
0:05:29 That is what explains my success.
0:05:30 You are listening to this right now
0:05:31 and spending time with us
0:05:34 because you actually want to achieve big goals.
0:05:37 So I know that about the person that is listening
0:05:40 and choosing to spend time listening to this.
0:05:41 But I’m gonna tell you some.
0:05:43 This conversation that you’re about to listen to
0:05:46 means shit if you don’t actually convert it to action.
0:05:48 And that’s what we’re gonna talk about.
0:05:49 Tools, but then it’s gonna be to you
0:05:51 to take the baton and go.
0:05:53 – And speaking of that,
0:05:54 I was really surprised to find out
0:05:56 that when you were first starting out,
0:05:58 you did this TED Talk.
0:06:00 And you didn’t even know it was a TED Talk.
0:06:02 TED Talk didn’t really even exist at that point.
0:06:04 It was the starting point of TED Talk.
0:06:08 You got convinced to do your first speaking event ever.
0:06:10 And you thought you blew it.
0:06:11 – Oh my gosh, yes.
0:06:14 So just to put a little back step on this,
0:06:16 this would have been 2011.
0:06:18 So I’m basically your grandmother now.
0:06:20 If you think of this being however many years ago,
0:06:23 over a decade ago, TED was not a thing.
0:06:24 TED was some secret thing
0:06:27 that fancy people went to in Seattle.
0:06:28 They weren’t even online.
0:06:31 And so I get asked by a friend
0:06:33 if I would give a speech about career change.
0:06:35 And she said, look,
0:06:37 a friend of mine is putting on some event in San Francisco
0:06:39 and they’re looking for somebody
0:06:40 to talk about career change, Mel.
0:06:42 And I immediately thought about you.
0:06:43 And look, I don’t think that’s a compliment.
0:06:46 If I’m the first person that you think of
0:06:48 because it means I’ve bounced from one career to another,
0:06:50 which I had.
0:06:51 And she said, here’s the catch.
0:06:53 They’re offering you two plane tickets
0:06:55 and two nights at the St. Regis.
0:06:59 And at the time, my husband and I were $800,000 in debt
0:07:01 because his pizza restaurant was failing
0:07:03 and like complete idiots.
0:07:05 We had secured it with our life savings, our house,
0:07:07 our credit cards, everything.
0:07:09 And so when you’re that in debt,
0:07:11 do you know what two tickets
0:07:12 and two nights in a hotel sounds like?
0:07:14 That sounds like a free vacation.
0:07:16 So I said, yes.
0:07:19 And the only time I had ever given a speech
0:07:22 was in class, in high school,
0:07:24 during the public speaking course.
0:07:26 So I said, yes, so fast.
0:07:29 I wasn’t even imagining a huge auditorium
0:07:31 and that I would have to get up in front of,
0:07:34 I don’t know, 500 people and talk.
0:07:36 And when I stepped on that stage,
0:07:38 they do not prepare you,
0:07:40 or at least they didn’t back then,
0:07:41 the way they probably do now.
0:07:45 It was sort of like, here you go, here’s your topic, go.
0:07:47 And if you watch my TED Talk,
0:07:50 which now has, I don’t know, 33 million views,
0:07:53 you will notice a minute into that thing
0:07:55 that I have one of those neck rashes that people get
0:07:57 when they’ve had too much to drink
0:07:58 and they’re like really blotchy
0:08:03 because I was having a complete panic attack.
0:08:05 I’m darting around the stage,
0:08:07 I’m talking all over the place
0:08:11 and near the end of the speech, I forgot how to end it.
0:08:15 And that was one of the defining moments of my life.
0:08:18 And there’s a theme about defining moments in my life.
0:08:19 I don’t know what your defining moments are like,
0:08:23 but mine usually involve embarrassment, too much alcohol,
0:08:26 bankruptcy, desperation, panic attack.
0:08:29 And in that moment when I froze,
0:08:31 I couldn’t remember what to say.
0:08:34 And so I all of a sudden blurted out this thing,
0:08:37 the five second rule, which you know, which you follow,
0:08:39 which I’m sure the person listening knows
0:08:41 is this little motivation hack.
0:08:43 And I’d never shared it with anybody
0:08:45 and I couldn’t think what else to say.
0:08:48 And I just went, oh, there’s this thing I do.
0:08:49 I call it the five second rule.
0:08:51 The moment you have an instinct to move,
0:08:52 you have to move within five seconds
0:08:56 or your brain will kill your motivation to act.
0:08:59 I walked off that stage and I thought that was it.
0:09:00 And that was not it.
0:09:03 That was the beginning of something extraordinary.
0:09:05 – And so your email was flooded,
0:09:07 people were using the five, four, three, two, one
0:09:10 to get up, do what they need to do.
0:09:11 – Yes.
0:09:14 – You did not share this fully with the world
0:09:15 for three years.
0:09:16 – Correct.
0:09:18 – You felt like you weren’t ready to give advice.
0:09:19 Who would want to listen to you?
0:09:22 You felt like you didn’t really know the signs behind it.
0:09:23 So how did you build up the confidence
0:09:26 to then put it out to the world
0:09:28 and put in the rats, quite frankly?
0:09:29 – It’s a great question.
0:09:32 And as you’re listening to this conversation,
0:09:34 whether you’re in a car or you’re at the gym
0:09:37 or you’re watching us on YouTube,
0:09:40 there is something that you want to do in life.
0:09:43 Whether it’s launching a business
0:09:46 or becoming an influencer or monetizing social
0:09:49 or building a YouTube following or publishing books
0:09:52 or maybe it’s starting your own podcast.
0:09:53 I don’t know what that thing is.
0:09:56 Maybe you want to become a touring musician.
0:09:57 Maybe you want to start a fashion line.
0:09:58 There is something in your heart.
0:09:59 Maybe you want a Lambo.
0:10:00 I don’t know.
0:10:01 It’s your goals.
0:10:03 Whatever it is that you want, I’m here to tell you
0:10:08 that you do not need anybody’s permission
0:10:12 and you do not need to have it all figured out.
0:10:14 In fact, you’re never gonna have it all figured out.
0:10:19 And every single day that you talk yourself out of beginning
0:10:23 or taking one step forward is a day
0:10:25 that you’re keeping yourself locked
0:10:27 in a prison of your own making.
0:10:30 Because if you know something that you want,
0:10:33 how dare you withhold it from yourself?
0:10:35 How dare you talk yourself out of it?
0:10:37 How dare you sit there
0:10:41 and spend more time and energy manufacturing excuses
0:10:43 and worrying about what other people think?
0:10:46 You get one life and no one is coming to save you.
0:10:47 No one is coming to do the work for you.
0:10:52 Nobody is gonna pick you from obscurity and make you a star.
0:10:54 Nobody is gonna build the business that you want to build.
0:10:57 And while you’re sitting there drinking with your buddies,
0:10:58 bitching about your current job
0:11:01 or you are sitting there telling yourself,
0:11:03 I don’t know what to do and me, me, me, me, me, me.
0:11:05 Your whole life is waiting for you.
0:11:09 There’s literally a door right in front of you
0:11:11 that is waiting for you to reach out
0:11:13 and freaking turn the knob and open it.
0:11:15 And I’m gonna tell you something.
0:11:17 My secret to success is very simple.
0:11:19 I get out of fucking bed when I don’t feel like it.
0:11:20 End of story.
0:11:23 And if the five second rule taught me anything, it’s this.
0:11:27 You will never feel ready to do the work.
0:11:31 You will never feel like you are capable
0:11:32 of achieving what you want.
0:11:34 You will never, ever, ever feel like
0:11:37 it’s your right to say this.
0:11:41 And so you have to learn the skill of doing the actions
0:11:43 that are aligned with your values, your character,
0:11:46 and your dreams when you don’t feel like it.
0:11:48 And that’s a skill.
0:11:49 And every one of us sits around,
0:11:51 I used to sit around and wait to be motivated.
0:11:53 Motivation is complete and utter garbage
0:11:55 because it’s never there when you need it.
0:11:57 And I even hate all this bullshit out there now
0:11:59 about discipline and willpower.
0:12:01 Forget it.
0:12:06 You can actually feel lazy and exhausted and unmotivated.
0:12:08 And you can still do it.
0:12:13 And sitting around waiting for the feeling to strike you,
0:12:16 that is a recipe that will lead you to your death bed.
0:12:18 And you’ll be one of those people that they study
0:12:21 that say, oh man, my biggest regret is
0:12:23 I didn’t let myself be myself.
0:12:25 I never went for the things that I wanted to do.
0:12:27 I was so worried about what my dad thought
0:12:29 or my mom thought or my friends thought
0:12:31 that I never started.
0:12:34 And if you don’t start now, because you say you’re not ready
0:12:36 or you’re not qualified or whatever,
0:12:37 then the next excuse is gonna be,
0:12:40 well, I should have started then and now I’m too late.
0:12:44 And then the next excuse is gonna be, well, I’m too old.
0:12:46 Or I have kids or I have a mortgage or I have this
0:12:48 or I have that or I have people that depend upon me
0:12:50 or I’ve been in this job for 10 years.
0:12:52 So it’s all bullshit.
0:12:57 It’s all something you manufactured in your own head.
0:12:59 And I get fired up about it because it’s sad.
0:13:00 You don’t have to be like this.
0:13:01 You don’t have to live your life like this.
0:13:04 You do not have to let your mother’s opinion
0:13:06 dictate what you do.
0:13:09 – I love what you did because I feel like your book
0:13:10 wouldn’t have been as big as a success,
0:13:13 the five second rule, had you just put it out right away.
0:13:15 You took the steps to do what you needed
0:13:17 to be ready to do that.
0:13:19 You did free speaking gigs.
0:13:20 You spoke all over the world.
0:13:23 You became the number one female speaker.
0:13:24 You researched.
0:13:27 You got the science and you built up the confidence
0:13:29 so that once you actually put out the book,
0:13:31 the world was ready to receive it.
0:13:34 – Well, I think there’s also something else that happened.
0:13:36 When everything started to build for me.
0:13:38 And again, this goes to the point where
0:13:39 the first skill is starting
0:13:41 because you’re never gonna get what you want
0:13:43 if you don’t begin.
0:13:46 So you have to actually commit to starting.
0:13:48 And there’s very simple way you do it.
0:13:49 You just get clear about what you want.
0:13:51 And if you don’t know what you want,
0:13:53 here’s how you figure that out.
0:13:55 Just say, I don’t want what I have.
0:13:58 Literally, if you don’t know what direction to point,
0:14:00 just know, well, where I am is not it.
0:14:02 So I need to take a look at where I am
0:14:04 and the way that I go through my day
0:14:07 and I need to reverse it or do the opposite
0:14:09 or make a change because that’s gonna pivot you
0:14:11 in a different direction.
0:14:14 And I truly believe that you’re one decision away
0:14:16 from a completely different life.
0:14:18 That doesn’t mean you achieve the success
0:14:20 that you want with one decision.
0:14:21 It means that with one decision,
0:14:24 and for me, that decision was getting out of bed
0:14:25 when I didn’t feel like it.
0:14:29 Getting out of bed when I was $800,000 in debt.
0:14:31 Getting out of bed and going for a run
0:14:34 even though I didn’t feel like it and it was snowing
0:14:37 and it’s not gonna make a dent in the debt
0:14:40 and the fear that I have, but it’s gonna make me know
0:14:42 that no matter what’s going on around me,
0:14:43 I can five, four, three, two, one,
0:14:47 still do something that reminds me
0:14:50 that I’m still in control in small ways.
0:14:54 And so for me, when the TED Talk took off,
0:14:57 I didn’t write a business plan, I didn’t.
0:15:00 I just started having people say,
0:15:01 “Hey, Mel, will you come speak?”
0:15:04 And then when I figured out that everybody else
0:15:05 was getting paid, first of all,
0:15:08 I felt like the world’s biggest flipping idiot.
0:15:10 And for those of you that are obsessed
0:15:13 with influencer culture and affiliate marketing
0:15:15 and all this stuff, I guarantee you,
0:15:18 you waste probably 10 hours a week
0:15:21 just looking at other people
0:15:23 who have built what you wanna build.
0:15:27 And that is also a recipe for disaster
0:15:29 because you will start to convince yourself
0:15:32 that they already took it, that you can’t do it,
0:15:34 and you’re looking at it wrong.
0:15:36 There is a formula to everything.
0:15:38 And so here I am at this point in my life
0:15:41 where I need money, I still need to pay my bills
0:15:43 and pay off my debt.
0:15:45 People are starting to ask me to speak.
0:15:48 I’m realizing everybody else at every one of these conferences
0:15:51 that I’m going to and I’m off in the little side room
0:15:54 doing my thing, everybody else is getting paid.
0:15:56 And so there’s always a formula.
0:16:01 And it’s your inability to wipe away the excuses
0:16:03 and stop comparing yourself
0:16:05 and stop talking yourself out of it
0:16:07 that keeps you from realizing
0:16:11 there’s a simple formula for everything.
0:16:13 In fact, you are so generous
0:16:17 because you put out content that provides a roadmap.
0:16:20 You tell the stories from your own career
0:16:22 and building your business.
0:16:25 And in those stories are takeaways.
0:16:27 You are literally selling advertising
0:16:31 and monetizing brand partnerships for podcasts
0:16:34 that the person that’s listening to this right now
0:16:38 listens to and you share how you do it all the time.
0:16:40 And so again, case in point,
0:16:43 the problem isn’t I don’t know how to do that.
0:16:46 Yes, you do because there’s people like you
0:16:50 that put out content that actually teach people
0:16:51 how to do it.
0:16:53 And that’s a gift.
0:16:56 And how sad is it that you know and you see the steps?
0:16:57 This was me, by the way.
0:16:59 This is why I get so fired up about it.
0:17:02 Because every day, just like I see, you probably see
0:17:05 people like the person who’s listening to us right now
0:17:07 who has in their heart what they want
0:17:10 and they are actively working against themselves.
0:17:12 And there’s not a single person on the planet
0:17:14 that can take anything from you.
0:17:16 Nobody can block your path to success.
0:17:17 Only you can do that.
0:17:20 – Let’s hold that thought and take a quick break
0:17:21 with our sponsors.
0:17:25 Hello, young and Profiters.
0:17:27 The start of the new year is the perfect time
0:17:29 to get organized, set goals and prioritize
0:17:31 what matters most.
0:17:34 For me, a top priority this year is my financial wellness
0:17:36 which feels more important than ever.
0:17:39 The richer I get, the more cheaper I get
0:17:42 and I want to save money and just see my money stack.
0:17:45 And thanks to Rocket Money, my goals feel achievable.
0:17:48 They show me all of my subscriptions right in one place
0:17:50 and they help me easily cancel ones that I forgot
0:17:53 I’ve been paying for, which happens more than you think.
0:17:56 Rocket Money also pulls together all of my spending
0:17:58 across all of my different accounts
0:18:00 so I can clearly track my spending habits
0:18:02 and see where I can cut back.
0:18:04 Rocket Money is a personal finance app
0:18:08 that helps you find and cancel your unwanted subscriptions,
0:18:10 monitors your spending and helps lower your bills
0:18:12 so you can grow your savings.
0:18:14 With Rocket Money, you can easily create
0:18:17 a personalized budget with custom categories
0:18:19 to help keep your spending on track.
0:18:21 And you’ll get alerts if bills increase in price,
0:18:24 if there’s unusual spending activity
0:18:26 or if you’re close to going over budget.
0:18:29 Rocket Money will even negotiate lower bills for you
0:18:32 and deal with customer service so you don’t have to.
0:18:34 Rocket Money has over 5 million users
0:18:37 and has saved a total of $500 million
0:18:39 and canceled subscriptions,
0:18:42 saving members up to $740 a year
0:18:45 when using all of the app’s premium features.
0:18:47 Cancel your unwanted subscriptions
0:18:50 and reach your financial goals faster with Rocket Money.
0:18:53 Go to rocketmoney.com/profiting today.
0:18:56 That’s rocketmoney.com/profiting,
0:18:59 rocketmoney.com/profiting.
0:19:02 Yeah, fam, when I first started this podcast,
0:19:05 my amazing volunteer team helped me out.
0:19:06 But as my business grew,
0:19:09 we needed to hire real talent with real experience.
0:19:11 And it became overwhelming
0:19:13 because I’d had to sort through piles
0:19:15 and piles of resumes and interviews.
0:19:17 And then I discovered the easy way to hire quickly.
0:19:19 And that’s Indeed.
0:19:21 Indeed is your go-to matching and hiring platform
0:19:24 where you can find, vet, and lock in the best talent
0:19:25 all in one place.
0:19:28 Stop bouncing around between different job sites
0:19:29 and let Indeed’s matching engine
0:19:32 help you build your dream team.
0:19:33 I’m glad I found Indeed when I did
0:19:35 because hiring now is a breeze.
0:19:37 In fact, in the minute I’ve been talking,
0:19:41 23 hires were made according to Indeed data worldwide.
0:19:44 A recent survey found that 93% of employers agree
0:19:47 Indeed delivers the highest quality matches
0:19:49 compared to other job sites.
0:19:50 Indeed’s engine learns every day
0:19:54 from over 140 million qualifications and preferences.
0:19:57 And the more you use it, the better it gets.
0:19:59 Join the three million businesses worldwide
0:20:02 that use Indeed to hire A players.
0:20:05 And listeners of this show will get a $75 sponsored
0:20:08 job credit to get your jobs more visibility
0:20:10 at indeed.com/profiting.
0:20:13 Just go now to indeed.com/profiting
0:20:14 and support our show
0:20:17 by saying you heard about Indeed on this podcast.
0:20:19 Indeed.com/profiting.
0:20:20 Terms and conditions apply.
0:20:21 Need to hire?
0:20:23 You need Indeed.
0:20:26 Hey app bam, launching my LinkedIn secrets masterclass
0:20:28 was one of the best decisions
0:20:30 that I’ve ever made for my business.
0:20:33 And I didn’t have to figure out all the nuts and bolts
0:20:35 of creating a website for my course.
0:20:38 I needed a monthly subscription option.
0:20:40 I needed chat capabilities.
0:20:42 I needed a laundry list of features
0:20:46 to enable what I was envisioning with my course.
0:20:47 But here’s the thing.
0:20:50 All I had to do was literally lift a finger
0:20:51 to get it all done.
0:20:54 And that’s because I used Shopify.
0:21:00 Shopify is the easiest way to sell anything,
0:21:02 to sell online or in person.
0:21:05 It’s the home of the number one checkout on the planet.
0:21:07 And Shopify is not so secret secret as Shoppay,
0:21:10 which boosts conversions up to 50%.
0:21:12 That means way fewer cards get abandoned
0:21:14 and way more sales get done.
0:21:17 If you’re into growing your business,
0:21:19 your commerce platform better be ready to sell
0:21:23 wherever your customers are scrolling and strolling.
0:21:26 On the web, in your store, in the feed,
0:21:28 and everywhere in between.
0:21:32 Put simply, businesses that sell more sell with Shopify.
0:21:34 Upgrade your business and get the same checkout
0:21:36 we use at YAP Media with Shopify.
0:21:39 Sign up for your $1 per month trial period
0:21:42 at Shopify.com/profiting.
0:21:43 And that’s all lowercase young and profitors,
0:21:47 that’s Shopify.com/profiting.
0:21:51 Go to Shopify.com/profiting to upgrade your selling today,
0:21:54 Shopify.com/profiting.
0:21:56 (bell dings)
0:22:03 – You started your TED Talk 41 first book, 49, 54,
0:22:06 starting your production company,
0:22:08 50 years old starting your podcast, right?
0:22:09 There’s no timeline.
0:22:10 And something that I always talk about on the show
0:22:11 is scale stacking.
0:22:13 I’ve seen it with my own career.
0:22:16 And I feel like the best entrepreneurs,
0:22:19 they got a lot of experiences, they did a lot of jobs,
0:22:20 they figured out what they’re good at,
0:22:21 what they hate, what they like,
0:22:23 and then they designed their dream career and job.
0:22:25 I feel like that’s what I did with myself.
0:22:27 I literally designed the perfect job for me
0:22:28 that I’m so good at.
0:22:30 And I feel like you’ve done the same.
0:22:32 I was binging your podcast recently.
0:22:35 They’re just so good when I listened to it.
0:22:36 I learned about the let them theory.
0:22:38 That’s what I was like mostly focused on.
0:22:42 But what I really learned is that you are so friendly
0:22:46 and that you really try to be relatable and down to earth
0:22:48 and you make everybody feel really loved.
0:22:50 And you’ve got this friend approach
0:22:52 to what you do on the podcast.
0:22:53 So I wanna ask you about that.
0:22:54 – Sure.
0:22:58 – But first I wanna ask you about your experiences
0:23:01 that you feel like led you to have this amazing career,
0:23:05 to be a number one podcaster and author and speaker.
0:23:07 What are the experiences that led up to that,
0:23:08 that people don’t realize?
0:23:11 – Everything, absolutely everything.
0:23:13 Life is the greatest teacher.
0:23:17 If you’re willing to look at life like one giant lesson.
0:23:20 And I choose to believe that absolutely everything
0:23:25 that has happened to me is divinely ordered for a reason.
0:23:27 Absolutely everything.
0:23:30 See, I don’t learn what I need to learn
0:23:34 when I’m successful and I’m soaring and I’m at the top.
0:23:38 I learn for whatever reasons when I’m at the bottom
0:23:41 of the barrel or when I am in a hole
0:23:45 or when I am struggling or when things are really hard.
0:23:48 I feel like courage and strength
0:23:52 and that secret sauce that makes you successful
0:23:54 and makes you who you are.
0:23:56 Those are the things that happen
0:23:58 in the hardest moments of your life.
0:24:02 And they also happen in the smallest, quietest moments
0:24:04 if you’re paying attention.
0:24:06 And I’m gonna share some examples for this
0:24:07 because first things first,
0:24:10 as you’re spending time with us together today,
0:24:14 I want you to think about the fact
0:24:16 that if you stand in the present moment
0:24:18 and you look backwards,
0:24:20 you can see how absolutely every single thing
0:24:22 that has happened to you, good or bad,
0:24:26 scary or beautiful, terrorizing or fantastic,
0:24:30 every single thing has led you to this moment.
0:24:33 And that you are never starting from scratch,
0:24:36 you’re always starting from experience
0:24:40 because life has tested you, life has taught you,
0:24:43 life has prepared you for this exact moment.
0:24:46 And I also choose to believe,
0:24:50 and this is part of what I believe is my amazing success,
0:24:54 is that I choose to believe, as I stand in this moment,
0:24:56 that just like everything in the past
0:24:59 has prepared me for where I am now,
0:25:03 that this moment is preparing me
0:25:05 for where I am going next.
0:25:09 And I don’t need to know when in the future
0:25:12 I’m going to look up and go, oh my God,
0:25:16 it was that particular day in Manhattan
0:25:19 sitting down with you that I learned X.
0:25:23 And that has equipped me for this moment now.
0:25:26 And so some of the things that have informed
0:25:29 the way that I think about media,
0:25:31 the way that I think about my business,
0:25:32 ’cause I’m kind of old school.
0:25:36 I really think that my business is about one person.
0:25:40 It’s about the one person that has hit play
0:25:44 and that is taking time to listen to this conversation.
0:25:47 And just like when I take a walk with a friend,
0:25:50 that my intention is to know that whoever it is
0:25:52 that is listening, yes, you right now
0:25:55 as you’re driving your car, as you’re at the gym,
0:25:59 that you are the person I’m talking to, because I am.
0:26:00 And I also know that everything that I’m about
0:26:02 to share with you is relevant
0:26:04 for somebody that you care about.
0:26:06 And so whether you get a tremendous amount out of this
0:26:08 or you just feel a little bit better,
0:26:13 you know somebody that is going to get something out of this,
0:26:16 which means you can use this conversation
0:26:18 to strengthen a relationship with somebody.
0:26:21 And so I have always approached everything that I do
0:26:25 with this sort of how can I help and one person.
0:26:28 And there’s small moments in my life that really inform me.
0:26:31 And I’m gonna share this story because,
0:26:36 like there’s this obsession with virality and monetization
0:26:39 and all of this stuff in business, which is important.
0:26:44 And another thing that has really helped me is I 1000% believe
0:26:47 in full ownership of everything that I do.
0:26:50 And so I control everything because I believe in what I do.
0:26:53 So why on earth would I give somebody else
0:26:56 a meaningful stake when I’m the one doing all the work?
0:27:00 When I’m the one that created the five second rule
0:27:01 and created the let them theory.
0:27:04 And so why would I not keep control of these things?
0:27:07 And why would I trust someone else’s authority
0:27:10 more than my own to be able to market these things?
0:27:13 Because I also understand digital media,
0:27:15 which unlike a printed book,
0:27:18 digital media is gonna live forever.
0:27:20 Everything that you do on social media
0:27:23 or on your YouTube channel or all of it
0:27:25 is something you can monetize forever.
0:27:27 So just like Bruce Springsteen doesn’t wanna give
0:27:30 his catalog of music away, he’s gonna sell it
0:27:32 and have a library that he owns the rights of.
0:27:35 I think about things that I invest my time in now
0:27:37 as what do I actually own?
0:27:41 Because that is an asset versus a piece of content
0:27:43 that you’re singularly monetizing.
0:27:47 And so for me, when I look back at my life,
0:27:52 there are defining moments and they’re surprising moments.
0:27:56 And I’m gonna take you on a quick highlight tour
0:28:00 because those defining moments actually explain why I am
0:28:04 one of the most intentional people you will ever meet.
0:28:08 And I weave it through everything I do in business.
0:28:11 So when I was a public defender, my first job, 1994,
0:28:13 I graduated from Dartmouth College,
0:28:14 then I go to Boston College Law School.
0:28:17 My first job was as a public defender
0:28:18 for the Legal Aid Society.
0:28:20 I represented people here in New York City
0:28:23 that had been arrested and accused of crimes
0:28:26 and they could not afford an attorney.
0:28:29 And I would meet them after they had been arrested
0:28:31 and thrown into a jail cell
0:28:35 and then transported to 100 Center Street
0:28:38 where they would be held in a cage behind a judge
0:28:41 and they would be brought into court
0:28:43 to be read the charges against them,
0:28:45 to be read their constitutional rights
0:28:47 and to be assigned an attorney
0:28:51 and to get a constitutionally mandated bail hearing.
0:28:54 And I would meet my clients
0:28:57 because these are people who could not afford representation.
0:28:59 They were assigned by the state
0:29:00 because you have a constitutional right
0:29:04 to be represented in a court of law by a licensed attorney.
0:29:07 And I would walk back behind the judge
0:29:10 and I would meet my client for the very first time
0:29:11 in that setting.
0:29:14 They were behind bars and I had a little folder
0:29:17 that had the complaint from the police.
0:29:18 And if they had ever been in trouble before,
0:29:20 I had a history of that.
0:29:22 If they had, there wouldn’t be that and that was it.
0:29:26 And so that experience taught me a number of things.
0:29:29 First of all, it taught me that no matter the circumstances
0:29:31 under which you meet somebody,
0:29:33 that I choose to believe
0:29:36 in the innate worthiness of human beings.
0:29:39 I do, I choose to treat people with dignity
0:29:44 and I choose to see bigger possibilities for everybody,
0:29:47 no matter what circumstances I may meet you in.
0:29:52 And one of the things that hit me in my heart
0:29:54 is that when we would go out
0:29:58 and it was time for my client that I was representing
0:30:01 to be charged, formally charged,
0:30:04 part of that arraignment hearing is a bail hearing.
0:30:08 And one of the things that the courts consider
0:30:11 is obviously the charges against you
0:30:12 and the severity of them.
0:30:16 Your history, some of your life story,
0:30:19 but the big one is also ties to the community.
0:30:22 I cannot tell you how many times
0:30:27 we would walk out into that courtroom in 1994, 95 and 96
0:30:29 and nobody would be there.
0:30:32 No one, over and over and over again.
0:30:35 And it just killed me
0:30:39 that in one of the scariest times in a person’s life,
0:30:41 no one was there.
0:30:46 And I have never, ever, ever forgot what that felt like
0:30:53 and I have made it a mission, my mission to show up for people.
0:30:57 Whether that means that I’m leaving a public bathroom
0:31:00 and I take a moment and thank the human being
0:31:02 that is cleaning the public bathroom
0:31:05 because that’s a job where you feel invisible
0:31:09 or it is truly apologizing and thanking people
0:31:11 for their patients when I’m late.
0:31:16 And so that has informed me about how I wanna treat people
0:31:19 and how I want people to experience me
0:31:23 that I’m the kind of person that actually cares
0:31:26 and that sees something bigger for you.
0:31:29 No matter where you are, no matter what you’ve done,
0:31:31 no matter what circumstances you face,
0:31:35 I believe in the extraordinary possibilities that you have
0:31:37 because I understand something.
0:31:39 I understand that your past is not your fault.
0:31:43 I understand that if you aren’t doing well,
0:31:45 it’s not a matter of willpower,
0:31:47 it’s a matter of skill building.
0:31:49 And I also believe that absolutely everybody,
0:31:51 if you focus on your mindset,
0:31:54 if you focus on your actions,
0:31:58 if you focus on how you process your emotions,
0:32:01 that absolutely anybody can do better and be better
0:32:02 and feel better.
0:32:07 And the other thing that experience taught me
0:32:11 is just that it’s the simplest things that people remember.
0:32:14 And this is a marketing message, okay?
0:32:17 The more complicated you make things,
0:32:21 the less likely anybody is going to do it.
0:32:23 The more intellectual you are,
0:32:25 you know what you’re communicating when you’re intellectual
0:32:26 that I think I’m smarter than you.
0:32:27 – Yes, superiority, yeah.
0:32:28 – Yes, right?
0:32:31 And so I’m obsessed with making things simple.
0:32:34 And so these are core values
0:32:38 about really showing up in a way that people feel seen,
0:32:39 that people know that you believe in them,
0:32:42 that people know that you respect their time,
0:32:45 that people know that I see the possibility in you
0:32:46 because I do see it.
0:32:48 This isn’t just some bullshit that I say,
0:32:49 I actually believe it.
0:32:53 The other thing that really struck me is another moment.
0:32:55 So there was this whole thing that happened
0:32:56 when I started speaking,
0:32:58 that when I first started speaking, I thought, okay,
0:33:00 if you’re in the speaking business
0:33:03 and somebody is paying you a ridiculous amount of money
0:33:06 to stand on a stage, you better be dressed nicely.
0:33:08 And so even though it was like at a time,
0:33:12 and so I’m talking probably like 2015, 2014,
0:33:14 something like that, I start getting paid
0:33:15 and I’ll never forget this.
0:33:19 I was at the MGM in Vegas and I was speaking for remax
0:33:21 and there were like 8,000 people in the audience.
0:33:23 And it was one of the biggest speeches
0:33:26 that I was ever going to give at the time, of course.
0:33:30 And so I at the time was dressing like a news anchor.
0:33:32 So I would wear heels.
0:33:33 You look beautiful today.
0:33:36 Normally I look not so pulled together.
0:33:38 But so I would look great on a stage.
0:33:39 So I’m in heels, which I never wear
0:33:41 so I can’t walk in them very well.
0:33:43 And I’m wearing a dress.
0:33:46 And what happened is I have terrible ADHD
0:33:49 and I get to Vegas and it turns out
0:33:52 when I open up my suitcase at 7.30 in the morning,
0:33:55 I have left my high heels in a hotel room in Miami.
0:33:57 And what I have in my suitcase are Birkenstocks.
0:33:58 – Oh no.
0:33:59 – And these sparkly high tops.
0:34:01 That’s it.
0:34:04 And I have tech check in 20 minutes.
0:34:06 Most people would have stressed diarrhea
0:34:09 and then just derail the situation.
0:34:10 And I’m like, fuck it.
0:34:12 Okay, I guess we’re going with the high tops
0:34:15 because we’re not wearing Birkenstocks on this stage.
0:34:17 And remember how I said
0:34:19 that your life is always teaching you
0:34:21 and it’s either in the struggles
0:34:25 or it’s in these quiet little moments.
0:34:28 So I get backstage.
0:34:30 And when you’re backstage speaking at a big event,
0:34:34 it’s very dark and there’s like a whole city
0:34:37 behind the stage of people in production
0:34:39 and everybody’s dressed in all black
0:34:40 and there’s equipment everywhere
0:34:42 and tables everywhere and cables everywhere.
0:34:44 And then there’s all this tenting
0:34:47 that is the back of the stage.
0:34:48 And you’re kind of walking around
0:34:49 and it’s hard to see.
0:34:51 And normally, especially if it’s like eight o’clock
0:34:54 in the morning and Vegas for crying out loud.
0:34:56 And you’re speaking at a massive corporate conference
0:34:58 for remax, the client was.
0:34:59 And I was going to give a speech
0:35:01 about the five second rule.
0:35:02 Everyone’s tired.
0:35:04 So I walk back there
0:35:08 and they’re miking me up for the tech check
0:35:10 that we’re going to do before 8,000 people
0:35:11 come into the MGM.
0:35:15 And one of the older guys dressed in all black,
0:35:16 he’s got a graying beard.
0:35:18 He turns you like, go kicks.
0:35:23 And it was the first time that anyone backstage,
0:35:25 even though I was super nice and friendly
0:35:28 and not dramatic at all and not high maintenance,
0:35:33 it was the first time anybody had ever commented like that.
0:35:37 And that was this small moment that I was like, take note.
0:35:39 And so then I go up on stage
0:35:42 and as I walked on stage, I felt different.
0:35:45 And that was a small moment that was like, take note.
0:35:48 And normally if you’re a woman who’s presenting,
0:35:53 most people, whether it’s male, female, they, everybody,
0:35:56 when a woman walks on stage, if you’re too pretty,
0:35:57 if your heels are too high,
0:35:59 most people kind of cross their arms
0:36:01 and are like, this bitch thinks she looks better
0:36:02 than the rest of us.
0:36:04 And there’s a distance that happens
0:36:07 because you’re focused on what you look like
0:36:10 and you’re focused on presenting yourself in a way
0:36:14 that is projecting something.
0:36:15 Well, God, when I walked on stage
0:36:17 in these stupid high tops that are all sparkly
0:36:21 in this dress that didn’t match and my dumb glasses,
0:36:23 people were like, what is this?
0:36:25 And so there was an open arm thing.
0:36:28 And so typically it would take me like five to 10 minutes
0:36:32 and a couple laughs to get to that point in a speech
0:36:37 that I call, I’d have a cup of coffee with her moment.
0:36:41 Which is now somebody’s listening and enjoying
0:36:43 instead of judging, take note.
0:36:48 And from that moment on, couple things.
0:36:52 Number one, in any industry that you’re in,
0:36:55 being able to be excellent at the thing
0:37:00 is the minimum requirement, the minimum requirement.
0:37:03 You shouldn’t be on a stage if you’re not excellent.
0:37:07 You shouldn’t be charging people if you’re not excellent.
0:37:10 You need to take pride in your performance,
0:37:12 which means you need to practice.
0:37:15 This is my opinion, I’m gonna let you do whatever you want.
0:37:18 But really don’t hang your hat on the fact
0:37:23 that you’re fantastic at the thing they’re paying you to do.
0:37:24 You wanna be exceptional?
0:37:29 Be fucking fantastic at the things no one pays you to do.
0:37:34 What made me an extraordinary force
0:37:35 on the corporate circuit
0:37:40 and what has earned me extraordinary amounts of money
0:37:44 is yes, there is, in my opinion, almost no one better.
0:37:47 I don’t know of anyone better on stage.
0:37:49 And I’m sure there’s extraordinary people out there,
0:37:52 but I will claim that for myself for sure.
0:37:55 Category of one of one when it comes to what I do.
0:37:58 But I know for sure there’s no one better
0:38:01 when it comes to what I do offstage.
0:38:03 Because I learned very quickly
0:38:06 that it’s the little things that you do
0:38:09 that make people feel taken care of,
0:38:12 that then make people want to work with you,
0:38:15 that make people want to hire you.
0:38:17 And I’ll give you a simple example.
0:38:19 When I was doing 115 speeches a year,
0:38:21 Starbucks, JP Morgan, Microsoft,
0:38:23 like on and on and on and on from one event
0:38:25 to the other event, to this event, to that event,
0:38:28 30,000 people, 100 people with a CEO retreat, this one.
0:38:31 Every time I landed in a new city,
0:38:36 I would always text the event planner, not the CEO,
0:38:37 not the person that hired me.
0:38:39 I would text the event planner,
0:38:41 a fun selfie of me getting off the plane.
0:38:45 I’m here, thank you, excited to see you.
0:38:46 And you know what that did?
0:38:48 That immediately made the person
0:38:50 who was responsible for tracking me
0:38:54 and who was responsible for managing a million things love me.
0:38:57 Because I just took one thing off their list
0:38:59 and made their job easy.
0:39:01 And when you do that, guess what people do?
0:39:04 They hire you again, they recommend you.
0:39:07 And people are obsessed with the people up here
0:39:10 when you need to be amazing with the people
0:39:12 that serve the people up here.
0:39:15 Because those are the folks that have the power.
0:39:17 Those are the ones that get everything done.
0:39:19 And it is the exact same principle
0:39:21 if you want to grow a social media audience.
0:39:23 It’s responding to comments.
0:39:26 It’s actually tracking your name or your brand
0:39:28 and going to their account and responding.
0:39:31 That is the exact same thing
0:39:34 that I was doing in person in the speaking business.
0:39:36 And so those are examples
0:39:39 of how there are little things that I’m obsessive about.
0:39:41 Like everybody in my company on a production day
0:39:43 actually wears name tags.
0:39:46 Because I used to host a daytime talk show.
0:39:47 I’ve been at a bazillion events.
0:39:50 It’s impossible to remember people’s names.
0:39:54 And so when you walk into 143 studios in downtown Boston,
0:39:56 you’re going to walk into 25 people.
0:39:58 We’re going to stand up and welcome you together.
0:40:00 Everybody has a name tag. Why?
0:40:02 Because I want you to feel at ease.
0:40:04 I want you to feel comfortable.
0:40:08 I want the people that work for me to feel seen and recognized.
0:40:10 When you’re done with the podcast and we walk out,
0:40:12 you get a standing ovation.
0:40:14 Because we’re grateful that you’re here.
0:40:17 And so every tiny little thing I do
0:40:22 is with intention on making a particular type of impact.
0:40:24 And so there are stages to this.
0:40:26 I mean, first, you got to get started.
0:40:28 Second, you got to learn how to just keep going.
0:40:31 Because the other thing that is a skill is stamina.
0:40:35 I believe that success is as much about not quitting
0:40:37 as anything else. Totally.
0:40:38 As anything else.
0:40:41 And it may surprise you to learn that with this book,
0:40:44 The Let Them Theory, this is truly the first time
0:40:48 that I’ve had a major moment
0:40:52 in terms of the normal press cycle.
0:40:56 I have a lot of friends because I’m in mastermind groups.
0:40:59 And you actually represent and sell ads
0:41:02 and do brand partnerships for a lot of my friends.
0:41:04 And that’s another thing I’m going to tell you
0:41:07 that has been a secret to success.
0:41:11 And it’s that the very people you’re competing against
0:41:12 should be your closest friends.
0:41:13 It’s so true.
0:41:15 Why do you believe that’s true?
0:41:18 Because I feel like when you reach higher levels,
0:41:20 people aren’t actually that competitive.
0:41:21 They’re more collaborative.
0:41:24 They want to help you and you guys can help each other.
0:41:27 And so I felt like working closely
0:41:28 with the people that are my competitors
0:41:30 is the quickest way to just get ahead.
0:41:35 That and I think it’s true at any level.
0:41:38 We’re just so insecure when we’re getting started
0:41:41 that we don’t think we have anything to offer.
0:41:45 And the truth is your family has no idea what you’re doing.
0:41:47 Your friends don’t understand what you’re doing.
0:41:50 And the people that you think you’re competing with
0:41:53 are the only people on the planet that get it.
0:41:57 And so the very people that you’re distancing yourselves from
0:41:59 should be your closest allies
0:42:02 because otherwise you are going to feel alone
0:42:04 because your family’s not in this business
0:42:06 so they don’t understand the stress.
0:42:09 Your friends don’t share the same aspirations
0:42:11 so they don’t know what you’re going through.
0:42:13 But the people at your same level,
0:42:17 this is your squad because they get it.
0:42:19 And honestly, that’s why I’m so excited
0:42:21 about the let them theory
0:42:24 and the things that I’m talking about now
0:42:27 because for far too long, for far too long,
0:42:30 I would look at people that I admired
0:42:32 like Jay Shetty and Lewis Howes and Jenna Kutcher
0:42:34 and Amy Porterfield and Trent Sheldon.
0:42:38 And I would go, oh, oh, well, they’ve already done a podcast.
0:42:42 I guess I can’t do one or they’re super successful.
0:42:45 They’re in competition with me.
0:42:47 And what I have learned too late,
0:42:49 I’m so happy I understand this
0:42:51 and I’m thrilled for you as you’re listening to us
0:42:53 to really embrace what I’m about to tell you.
0:42:56 Success is in limitless supply.
0:42:59 Happiness, friendship, all of these things.
0:43:04 Money, Lamborghinis, they’re in limitless supply.
0:43:07 No other human being is blocking your way.
0:43:09 In fact, they’re leading the way.
0:43:13 And if you have an insecure and jealous
0:43:17 and competitive and comparison attitude,
0:43:21 you will turn other people into the biggest excuse
0:43:24 for why you can’t do what you need to do.
0:43:27 And it is a joke
0:43:28 because there’s only one person
0:43:32 that can actually block your way and it’s you.
0:43:35 And so learning how to let other people be successful
0:43:38 and let other people be rich
0:43:39 and let other people figure it out
0:43:42 and let them get engaged and let them have babies
0:43:44 and let them have a million dollars in the bank
0:43:46 and let them do this and let them do that.
0:43:48 You’re just letting them lead the way.
0:43:52 – We’ll be right back after a quick break from our sponsors.
0:43:56 Hello, young and profitors.
0:43:58 Running a small business means you’re wearing a lot of hats.
0:44:00 Your personal phone becomes your business phone
0:44:01 and before you know it,
0:44:03 you’re juggling calls day and night.
0:44:06 When I first started YAP, I made the mistake
0:44:07 of using my personal cell phone
0:44:10 to handle all of my business inquiries.
0:44:11 It worked fine at first,
0:44:14 but as soon as my team and business scaled,
0:44:16 it became impossible to manage things.
0:44:18 And that’s where Open Phone comes in.
0:44:21 Open Phone is the number one business phone system.
0:44:23 They’ll help you separate your personal life
0:44:24 from your growing business.
0:44:28 And for just 15 bucks a month, the cost of a few coffees,
0:44:29 you get complete visibility
0:44:32 into everything happening with your business phone number.
0:44:35 Open Phone works through an app on your phone or your computer
0:44:38 and it integrates with HubSpot and hundreds of other systems.
0:44:42 They use AI powered call transcripts and summaries.
0:44:44 So what that means is that you get a summary
0:44:47 of your phone call and action items as soon as you hang up.
0:44:49 And if you miss a call, automated messages
0:44:51 are sent directly to your customer.
0:44:54 Open Phone is affordable, it’s easy to use,
0:44:56 and whether you’re one person operation
0:44:58 and you just need help managing your own calls,
0:44:59 or you’ve got a large team
0:45:02 and you’re looking for more efficient collaboration,
0:45:05 Open Phone is the solution for you.
0:45:08 Right now, Open Phone is offering 20% off your first six months
0:45:11 when you go to openphone.com/profiting.
0:45:15 That’s O-P-E-N-P-H-O-N-E.com/profiting
0:45:17 for 20% off the first six months.
0:45:20 That’s openphone.com/profiting.
0:45:22 And by the way, if you have an existing number
0:45:23 with another service,
0:45:26 Open Phone will port them over at no extra charge.
0:45:29 That’s openphone.com/profiting.
0:45:32 (whooshing)
0:45:34 – Let’s move on to the let them theory
0:45:36 because I can’t wait to dive into this.
0:45:37 So first leg of your career,
0:45:40 you really were all about self-improvement,
0:45:41 internal improvement.
0:45:45 Now we’re focused on external relationships
0:45:47 and kind of how to manage relationships.
0:45:49 So you had this post about a year ago
0:45:51 that went massively viral,
0:45:53 where you first introduced the topic.
0:45:54 What did you say in that post
0:45:56 and why do you think it was such a phenomenon?
0:46:01 – So I put up a video, gosh, it was like 18 months ago.
0:46:05 And I basically was sharing
0:46:07 about something I had just stumbled on
0:46:09 because I was being a micromanaging parent
0:46:11 at my son’s prom.
0:46:14 And my middle daughter was home from college.
0:46:17 And you know, like when your mom’s being like super annoying.
0:46:18 – Yes.
0:46:20 – And you’re like, “God damn, geez, mom.”
0:46:21 I was getting like that.
0:46:23 Well, we’ve all been there, right?
0:46:25 And it’s just so stupid.
0:46:27 And my daughter reaches out and grabs my arm
0:46:29 and yanks me towards her and says,
0:46:33 “Mom, stop it, you’re being so annoying.
0:46:36 “Let them, let them, let them run in the rain.
0:46:37 “Let them eat where they want.
0:46:38 “Let them do the same, let them.”
0:46:41 And she just kept saying, “Let them, let them, let them.”
0:46:45 And it was weird, it just hit me like a ton of bricks.
0:46:46 Why am I worried about this?
0:46:48 Why am I stressing about this?
0:46:49 And for the next couple of days,
0:46:53 anytime somebody was pissing me off or annoying me,
0:46:55 or I saw somebody do something online
0:46:56 that made me feel jealous
0:47:00 or somebody did something that made the guilt rise up,
0:47:02 I just started saying, “Let them.”
0:47:04 Standing in line at a store
0:47:06 and there’s five people in front of you.
0:47:10 Beep, beep, beep.
0:47:11 There’s only one cashier.
0:47:14 No one’s coming to the other lines.
0:47:15 How do you feel in that moment?
0:47:16 – Stressed.
0:47:18 – Yeah. And then what do you do?
0:47:22 – Puff and puff, maybe say something under your breath.
0:47:24 You think you can run the grocery store
0:47:27 better than the people running it, uh-huh.
0:47:28 And all along while that’s happening,
0:47:30 do you know what’s happening?
0:47:34 You’re actually allowing something to drain your life force.
0:47:37 And you are wasting time.
0:47:41 And you are allowing something that’s out of your control
0:47:43 to steal your time and energy.
0:47:47 And blind you to the fact that even in moments
0:47:49 where you feel stressed out or hurt,
0:47:52 or you’re worried, or you’re scared,
0:47:54 that there is always something in your control.
0:47:59 And what’s in your control is never out there, ever.
0:48:01 There’s one thing in life you can never control.
0:48:01 It’s other people.
0:48:02 You can’t control what they think.
0:48:03 You can’t control what they do.
0:48:06 You can’t control the timeline upon which they change
0:48:07 if they change at all.
0:48:09 You can’t control if they’re gonna love you.
0:48:12 You can’t, you cannot control another human being.
0:48:13 And yet we try.
0:48:16 And it’s the greatest source of frustration in your life.
0:48:18 But if you turn it back,
0:48:21 you’ll see there’s three fingers always pointing back at you
0:48:23 when you point at somebody else
0:48:24 because there are three things
0:48:26 that are always in your control.
0:48:29 You can always control what you think about what’s happening.
0:48:34 You can always control what you choose to do or not do.
0:48:39 And you can always control how you process your emotions.
0:48:42 Whether you will let them just run you over
0:48:43 and then you send that text
0:48:45 or if you ever crafted one of those emails
0:48:47 like single space and it’s like super long
0:48:49 and you take like 90 minutes and you’re like, send.
0:48:50 – Yep.
0:48:51 – That never solves anything.
0:48:54 You always get to choose how you respond.
0:48:56 And that’s how you take responsibility for your life.
0:48:57 And let’s talk about responsibility.
0:49:00 It’s the ability to respond.
0:49:02 That’s what taking responsibility means.
0:49:04 – You give such a great example
0:49:07 about being left out on a girls trip.
0:49:10 I had this happen to me a couple of years ago.
0:49:12 My high school best friends, they all went on a beach trip
0:49:14 and I was really hurt.
0:49:16 I had a boyfriend that I was really focused on
0:49:18 and so we weren’t spending as much time together
0:49:21 but I still considered them my best friends.
0:49:24 And I was so hurt and I went about it in the worst way.
0:49:24 – What’d you do?
0:49:25 – I was a victim.
0:49:29 I wrote everybody a text, like what happened.
0:49:30 – What did they say?
0:49:32 – They were just like, you’re always busy.
0:49:34 We didn’t even think about it.
0:49:35 What do you care?
0:49:36 We’re allowed to make plans.
0:49:38 And it made me look like a victim
0:49:40 and I took all my power away.
0:49:42 So I’d love for you to explain the let them theory
0:49:47 of how we can actually use this to take back our power.
0:49:51 It’s a great example and being hurt
0:49:52 because you’re not included
0:49:55 is the sign that you’re mentally well.
0:49:57 It’s what you do with that
0:50:00 that dictates your experience of life.
0:50:05 And like you, all too often when I have either been left out
0:50:08 of something or people didn’t even think of me
0:50:09 ’cause I haven’t been around
0:50:11 ’cause I’ve been busy building a business.
0:50:12 So why would they think of me?
0:50:15 Or if it’s when I see somebody else succeeding
0:50:19 and then I feel sorry for myself, right?
0:50:21 Feeling those things is normal.
0:50:23 It’s what you do next that matters.
0:50:26 So the let them theory is the single most powerful thing
0:50:27 I’ve ever discovered.
0:50:29 I’m so excited for you to implement this.
0:50:33 Seriously, I am a changed human being.
0:50:35 I’ve never felt more peaceful and powerful.
0:50:36 So what is the let them theory?
0:50:38 It is a simple mindset tool
0:50:42 that shows you immediately what is in your control
0:50:44 and what is not in your control.
0:50:46 And here’s how you use it.
0:50:47 There’s two steps.
0:50:50 Anytime that you are in a situation
0:50:52 where you’re starting to feel stressed out
0:50:54 or you’re starting to get pissed off
0:50:55 or you’re hurt or you’re annoyed
0:50:57 or you’re getting clingy or you’re becoming a victim
0:51:00 or you’re feeling the rage come up, you’re gonna say let them.
0:51:01 That’s step one.
0:51:05 When you say let them, you detach from what’s happening.
0:51:09 And you recognize that I can’t control this person
0:51:11 what they think, say or do or feel
0:51:14 or I can’t control what’s happening with traffic right now.
0:51:15 So I am gonna let them.
0:51:18 And when you say let them, a couple of things happen.
0:51:21 First of all, you get this rush of superiority
0:51:25 because it’s like you’re going, I see what’s happening
0:51:26 and I value my time and energy
0:51:28 and I know I’m not gonna waste it
0:51:31 trying to manage this situation or allowing this person
0:51:33 or this situation to impact me negatively.
0:51:34 I’m gonna let them.
0:51:38 And so it’s amazing ’cause you detach.
0:51:40 And then the second step is you say let me.
0:51:42 And this is the most powerful part
0:51:44 because this is where you take your power back.
0:51:45 – Yeah.
0:51:49 – When you say let me, you then remind yourself
0:51:51 that there’s always something in your control
0:51:53 and what’s always in your control are the three things.
0:51:55 I can choose what to think about this.
0:51:58 I can choose how to respond to this or not.
0:52:01 And I can choose what I’m gonna do with my emotions.
0:52:04 And the uses are just endless
0:52:05 because we live in a moment of time
0:52:09 where everything feels out of control.
0:52:11 And people are stressed out
0:52:14 and people are acting in really inconsiderate
0:52:15 and dismissive ways
0:52:18 and people are super emotionally immature.
0:52:21 Let them ’cause so are you.
0:52:23 We all are right now.
0:52:25 And when you say let them, it’s not like an FU.
0:52:29 It’s really about giving people grace and space
0:52:32 and also putting up a boundary and reminding yourself.
0:52:35 It’s not your job to make people happy.
0:52:38 It’s not your job to manage other people’s stress.
0:52:40 It’s not your job to make sure
0:52:42 that everybody’s expectations are met.
0:52:45 It’s not your job to run a grocery store.
0:52:50 Your job is to focus on taking actions
0:52:53 that really align with your values and your priorities.
0:52:56 And your job is to think in a way that makes you feel good.
0:52:57 I’ll give you a quick example.
0:52:59 We were in an elevator this morning
0:53:02 and the thing got stuck between the 11th and 12th floor.
0:53:05 I was in there for 50 minutes
0:53:08 and the fire department had to come
0:53:11 but it was a good 15 minutes
0:53:13 before anybody came to do anything.
0:53:15 And I sat there on the floor of that elevator
0:53:18 and I kept saying, let them, let them take a long time.
0:53:19 Let them figure this out.
0:53:21 And let me remind myself
0:53:23 that the only thing I can control right now
0:53:26 is just staying calm and sitting on the floor
0:53:28 and thinking that this is gonna be okay.
0:53:29 Let them.
0:53:31 And it worked.
0:53:33 And so in your business,
0:53:36 let’s just take everybody that listens to you, right?
0:53:38 I want you to think about that moment
0:53:41 where you are posting something on social media
0:53:44 and you go and you pick the real
0:53:46 or you pick the photo, right?
0:53:47 And then what do you do?
0:53:48 Then you’re like, oh, should it be that photo?
0:53:49 Should it be this one?
0:53:50 And then you put a filter on
0:53:51 and then you take the filter off
0:53:53 and then you size it and then you see.
0:53:54 And it’s one thing to do this
0:53:56 because you have a business strategy
0:53:58 and you’re thinking about your business strategy.
0:53:59 It’s another thing to do this.
0:54:01 And then when you start to rate the caption,
0:54:02 you’re like, is this too much?
0:54:04 Should I put an emoji?
0:54:06 Is that CTA too, blah, blah, blah, blah, blah, blah?
0:54:07 And then you start to question, for who?
0:54:08 For who?
0:54:10 Before you even post something.
0:54:11 What are you doing?
0:54:13 You’re giving power to what other people
0:54:16 are going to think and do in response
0:54:19 to what you’re about to post.
0:54:22 And by the way, you have no control
0:54:25 over what they think and do in response.
0:54:27 And so instead of managing it,
0:54:28 I have a different approach.
0:54:30 Let them think something negative.
0:54:32 Let them unfollow you.
0:54:33 Let them judge you.
0:54:34 Let them roll your eyes
0:54:35 because I got news for you.
0:54:36 You need to use the let me part.
0:54:40 Let me remind myself that my social media is for me.
0:54:41 My social media is for my business.
0:54:44 My social media is my self-expression.
0:54:46 It’s not for my family or my fricking friends
0:54:48 from college or my brother or my sister.
0:54:51 My social media is for me.
0:54:53 Let me express myself.
0:54:55 Let me market my business.
0:54:59 Let me show up and put this reel out
0:55:02 even though I’m kind of nervous.
0:55:03 Feeling nervous about something
0:55:06 that you care about is a sign that you care about it.
0:55:09 It’s not a sign that things aren’t gonna go well.
0:55:12 And so by saying let them,
0:55:15 it’s extraordinary what’s happened in my life.
0:55:18 – So let them is all about releasing control.
0:55:19 – Yes.
0:55:20 – Keeping your peace.
0:55:21 – Yes.
0:55:24 – Why are we so hardwired for control to begin with?
0:55:26 ‘Cause I think a lot of it comes from a good place.
0:55:28 And I also think entrepreneurs
0:55:30 are especially controlling.
0:55:31 – Absolutely.
0:55:33 So it’s gonna be a dance because
0:55:35 you’re never gonna get rid of the need
0:55:36 of trying to control things.
0:55:39 It is a hardwired survival instinct.
0:55:40 And it kind of makes sense, right?
0:55:43 Because if you’re in control of what you’re thinking
0:55:45 and you’re in control of your decisions
0:55:47 and you’re in control of your environment
0:55:49 and you’re in control of your spending
0:55:51 and you’re in control of your marketing platform
0:55:54 and your strategy that you’re doing,
0:55:55 then you feel safe.
0:55:57 You feel confident.
0:55:58 You feel good.
0:55:59 Here’s the problem.
0:56:04 That if you do something that makes me worried or upset,
0:56:05 guess what?
0:56:07 Now I feel like I’m out of control.
0:56:09 And here’s where we make the mistake.
0:56:11 I then go to try to control you.
0:56:14 But the problem is you have a hardwired need
0:56:16 to be in control of yourself too.
0:56:18 And so I go to push against you,
0:56:21 which means you’re hardwired to push back
0:56:24 because you are wired to control what you’re doing.
0:56:25 And this is one of the biggest things
0:56:28 that you’re gonna learn in reading the Let Them Theory,
0:56:29 just using it in your life.
0:56:32 Is that pushing other people
0:56:35 and expecting other people to change,
0:56:37 trying to motivate other people to change,
0:56:39 it actually doesn’t create change.
0:56:41 It creates resistance to change.
0:56:43 There is one thing on this planet
0:56:47 you will never, ever, ever, ever be able to control
0:56:49 and that’s whether or not another person changes
0:56:52 because people only change when they’re ready to change.
0:56:55 And people only are ready to change
0:56:58 when they’re ready to do the very hard work to change.
0:56:59 And this presents another problem.
0:57:01 And see, I’ve been working against the fundamental wiring
0:57:04 of human beings for 54 years.
0:57:06 It was learning to say let them and let me
0:57:10 that taught me how to work with the laws of human nature
0:57:12 and with brain wire.
0:57:15 Let’s just talk about how people change.
0:57:18 We are hardwired to move toward what’s easy.
0:57:20 Hardwired, it’s why we sit on the couch
0:57:22 instead of going to the gym.
0:57:25 It’s why you sit and watch other people’s content
0:57:26 instead of posting your own.
0:57:29 Because if it were easy to do it,
0:57:31 everybody would have a million dollars.
0:57:34 And that’s why you gotta learn how to take action
0:57:36 even when it feels hard.
0:57:39 See, nobody gets sober until being drunk is harder
0:57:43 than doing the work to change because it takes work.
0:57:45 And we know this and yet when we’re looking at somebody
0:57:47 and we’re like, you’re not working hard enough.
0:57:48 Why aren’t you getting better grades?
0:57:50 How come you haven’t gotten a better job?
0:57:52 Why haven’t you started this business?
0:57:54 We forget that if it were easy,
0:57:56 they’d already be doing it.
0:57:58 And so they’ll let them theory and saying,
0:57:59 let them, let them struggle.
0:58:01 Let them be unmotivated.
0:58:03 Let them judge your choices.
0:58:05 Let them be confronted by the fact
0:58:07 that you’re now super interested in fitness
0:58:08 and entrepreneurship.
0:58:10 And they’re questioning why you don’t drink all the time.
0:58:13 Let them and then let me remind myself
0:58:17 that I get to choose what’s a priority for me.
0:58:20 And so you will start to learn
0:58:23 that the more time you spend expecting other people
0:58:26 to change, the more frustrated you’re gonna be.
0:58:27 And the more that you say let them
0:58:29 and you learn to let people be who they are
0:58:31 and let them have their questions
0:58:33 and let them change on their own timeline
0:58:35 and let them not be interested
0:58:37 in the same things that you’re interested in.
0:58:39 Learn how to love people exactly as they are
0:58:40 and exactly as they aren’t.
0:58:42 The better your relationships are gonna get.
0:58:46 It’s really so simple and it’s beautiful
0:58:48 because it creates space
0:58:51 where the people in your life get to be who they are.
0:58:54 And you get to focus on yourself,
0:58:56 not like you’re out of my life
0:58:58 but as a responsible adult.
0:59:02 And the let me part is all about you taking responsibility
0:59:05 for acting in a way that you value.
0:59:07 So let me talk about another thing
0:59:09 that happens a lot in business.
0:59:10 So as you’re growing your business,
0:59:13 you’re gonna start to find conflict
0:59:16 between what your friends and family want you to do
0:59:19 and what your business partners want you to do.
0:59:23 And a lot of people really start to struggle
0:59:25 when they feel like business partners are disappointed
0:59:27 that you can’t show up at something
0:59:29 or your family or friends are disappointed
0:59:31 that you’re not around as much.
0:59:34 You need to say let them, let them be disappointed.
0:59:35 And here’s why.
0:59:37 Isn’t it a wonderful thing
0:59:39 if your business partners disappointed
0:59:41 that you can’t show up for something?
0:59:42 Doesn’t that mean they want you there?
0:59:44 I mean, we’re so afraid of it.
0:59:45 And yet what’s the alternative?
0:59:46 I don’t want her there.
0:59:48 She’s like horrible.
0:59:50 Same thing with your parents or your friends.
0:59:51 If you’re not able to show up
0:59:54 ’cause you’ve been just focused on entrepreneur,
0:59:55 let them be disappointed.
0:59:57 It means they love you and they wish you were there.
0:59:59 That doesn’t mean you have to change.
1:00:01 – Can I ask you another question about business?
1:00:04 So as I was internalizing the let them theory,
1:00:05 I kept thinking about,
1:00:08 well, what about if I have like a bad employee?
1:00:09 – Let them be bad.
1:00:11 – Let them get fired?
1:00:13 – First of all, you can’t control them.
1:00:15 So you need to let them reveal who they are.
1:00:17 But then here comes the hard part in business.
1:00:20 Let me be honest with myself.
1:00:23 Have I actually been clear about my expectations?
1:00:24 Probably not.
1:00:28 Have I explained what I think the outcome is
1:00:29 that is successful?
1:00:31 Probably not.
1:00:32 Probably not.
1:00:34 Am I micromanaging everybody?
1:00:36 Because I don’t explain what I want
1:00:39 and the outcomes that you can measure success by.
1:00:40 And since I have not done that,
1:00:42 I constantly question everybody.
1:00:45 So I swoop in and I micromanage,
1:00:47 which only trains your team that you don’t trust them,
1:00:50 which makes your team feel like they can’t make a decision
1:00:51 ’cause you’re gonna come in
1:00:52 and override everything anyway,
1:00:55 which creates paralysis in your organization.
1:00:57 If you have a failing employee,
1:01:00 it is usually because you have broken process
1:01:04 or you have unclear communication and expectations,
1:01:08 or there is a missing skill set in the seat
1:01:10 and they’re in the wrong seat.
1:01:12 And unless you as the leader,
1:01:16 take full responsibility for your part,
1:01:17 which most entrepreneurs,
1:01:21 most entrepreneurs are the shittiest operators on the planet.
1:01:23 I happen to be one of them.
1:01:25 You are in entrepreneurship
1:01:29 because entrepreneurship is artistry, it’s creation.
1:01:33 That is not the same thing as rhythm, systems,
1:01:36 and operations, and clear communication.
1:01:37 In fact, it’s the opposite.
1:01:42 And so your energy and your talent will create something
1:01:45 and then you will realize that you’ve created something
1:01:46 and have zero systems
1:01:51 and zero standard business operating principles.
1:01:54 You have no outcomes and key results that you’re measuring.
1:01:57 And so people don’t know what success looks like.
1:01:59 And if you only measure success
1:02:01 based on dollars in the bank
1:02:04 or the number of views on a podcast episode,
1:02:06 that is something you cannot control.
1:02:08 You have to, as the leader,
1:02:12 let me take responsibility for my job,
1:02:15 which is to actually create an environment
1:02:17 where people can succeed.
1:02:21 And if people don’t have clear outlines of what they own,
1:02:22 if they don’t have clear outlines
1:02:24 of what is going to make them successful,
1:02:26 and if they don’t have the freedom,
1:02:29 let them to execute against that
1:02:32 in the way that actually gives them self-expression,
1:02:34 they will hate working for you
1:02:36 and your business will not do as well as it can.
1:02:39 It always comes back to you.
1:02:41 And so yes, let them reveal
1:02:42 that they’re not doing a good job,
1:02:45 then instead of doing this, they suck.
1:02:46 First say, do I suck?
1:02:47 – Exactly.
1:02:49 – Because chances are you do.
1:02:50 And I definitely do.
1:02:54 If I am not behind a microphone or creating content
1:02:56 or doing business development,
1:03:00 which by the way is a form of creating content and artistry,
1:03:03 ’cause everything that I do is about expansion and intention.
1:03:05 If I’m not doing one of those three seats,
1:03:08 I’m not in the right seat in my business.
1:03:10 And I am the problem.
1:03:13 The business, my folks that work for me,
1:03:15 they’re not the problem, I’m the problem.
1:03:18 And so I choose as the leader that my business coach,
1:03:22 David Gerberts always says, leaders bring the weather.
1:03:25 And if you have a stressed out
1:03:30 and a panic emergency type culture,
1:03:31 that’s because of you.
1:03:33 You bring the rain or you bring the sun,
1:03:35 and by the way, your energy
1:03:37 and whether or not you take the time
1:03:39 to make sure people feel supported
1:03:41 and to make sure they know the things are doing right
1:03:44 and to give them the tools and the skills that they need
1:03:46 to succeed on the things that aren’t going well.
1:03:48 If you don’t do that, then you’re not a good leader.
1:03:49 – Yeah.
1:03:52 So at Yap, we’ve been around for six years now.
1:03:55 So had lots of growing pains,
1:03:59 but now we really do have an amazing onboarding process,
1:04:01 KPIs, all those things.
1:04:04 I have managers and a COO that helps me
1:04:05 and everything like that.
1:04:07 And sometimes there are people
1:04:09 that just can’t get up to speed.
1:04:11 – Great, then let them knock it up to speed
1:04:15 and then let me give very direct feedback quickly.
1:04:18 And don’t dance around it with the positivity sandwich.
1:04:22 The way you have that is directly with respect.
1:04:24 You basically say this is not gonna be a fun conversation.
1:04:28 And I was hoping that things were gonna go very differently.
1:04:29 And I have very high standards.
1:04:32 And this is a 19 word sentence that you’re gonna steal
1:04:35 that has been researched at Yale and Harvard.
1:04:37 It’s called the magic sentence, 19 words.
1:04:40 I have very high expectations for this team
1:04:41 and I believe you can meet them
1:04:43 and that’s why I’m gonna tell you this feedback.
1:04:47 And then you tell them the feedback and you let them.
1:04:49 Because what somebody does with that feedback,
1:04:51 that’s what they control.
1:04:54 You actually having the courage to deliver feedback?
1:04:57 See, I actually think it’s cruel to not tell somebody.
1:04:58 – Exactly.
1:04:59 – They’re not performing.
1:05:00 – They don’t grow if you don’t do that.
1:05:02 – Well, it’s not about them.
1:05:05 Do you wanna be in an organization where people think you suck
1:05:07 and they talk about you in a conference room?
1:05:09 – Of course not.
1:05:14 So why would you do that to somebody and not address it?
1:05:17 People know when they’re not thriving.
1:05:20 In fact, I personally believe the hardest working person
1:05:22 in the company is the one who’s not doing well.
1:05:26 Because they’re in conflict with themselves and they know it.
1:05:28 And you are either the kind of leader
1:05:32 who has this bullshit toxic male kind of mentality.
1:05:37 Boo, you know, or you take responsibility as a leader
1:05:40 to create an environment in which people can thrive.
1:05:42 And if people are not doing well
1:05:44 and they’re not meeting expectations before you start
1:05:47 barking about or labeling people,
1:05:49 which is toxic behavior on your part,
1:05:51 take a moment and ask yourself critically,
1:05:53 let me ask myself,
1:05:55 have I actually explained the outcomes of measure success?
1:05:57 Have I actually explained what I expect?
1:05:59 Have I actually given somebody all the information
1:06:02 that they need in order to succeed?
1:06:04 Do I even know what skills are required for this job?
1:06:06 Or am I just throwing somebody in the fire
1:06:08 and then judging the shit out of them
1:06:09 when they can’t get the job done?
1:06:12 Because if you can’t answer those questions for yourself,
1:06:14 then you’re not the good leader.
1:06:16 And no one’s gonna succeed in that role.
1:06:19 And look, there are times where people overestimate
1:06:23 their qualifications and then they get in a seat
1:06:24 and they don’t have the skills.
1:06:28 Let them, let them and don’t overcompensate
1:06:31 and fix everything and step in and solve the problems.
1:06:33 Let people fail because if you don’t,
1:06:36 you won’t see where there’s process missing.
1:06:41 You won’t see where there’s a skill level missing.
1:06:44 And you won’t see where you actually are the issue
1:06:47 because you haven’t created an environment
1:06:49 for people to succeed.
1:06:53 – Talk about how letting them actually helps them.
1:06:54 – I personally feel,
1:06:56 and this goes with people in your life
1:06:57 that are struggling too.
1:06:59 Absolutely anybody can get better.
1:07:03 And what’s needed is the belief that you can.
1:07:08 And just a simple roadmap of what you need to do.
1:07:10 And so at work, what often happens
1:07:12 is that people start to feel very discouraged
1:07:15 because you know when you’re not a person
1:07:17 that people go to on the team.
1:07:18 You know when things feel off.
1:07:20 You know when you’re getting passed over.
1:07:22 You know when people micromanage you
1:07:26 and you know when people don’t actually trust your work.
1:07:28 And so I personally think that person
1:07:32 can still do incredible work in the right environment.
1:07:33 And at the end of the day,
1:07:38 feeling like somebody believes in your ability to get better
1:07:40 creates the space for you to get better.
1:07:42 If somebody has the respect for you to say,
1:07:44 I’m gonna give you this feedback
1:07:46 and this isn’t gonna be a fun conversation.
1:07:48 Not my favorite thing to talk about,
1:07:50 but I’m doing it ’cause I actually have high standards
1:07:52 for this team and I believe you can hit them.
1:07:54 To me, that’s you saying, I see you.
1:07:57 We both know you’re not meeting the standards here.
1:07:59 And what else did I say?
1:08:00 I think you can meet them.
1:08:02 This team is special.
1:08:05 Now I’m appealing to your desire to succeed.
1:08:10 I’m appealing to the potential that you know is inside you.
1:08:13 I choose to believe that people do well and they can.
1:08:16 And if somebody in your team or in your family
1:08:19 or in your life isn’t doing well,
1:08:22 then it’s because there’s something missing
1:08:24 that’s making it so they can’t.
1:08:26 And it’s almost never willpower.
1:08:29 It’s usually something small.
1:08:32 It’s usually just clear communication
1:08:35 or identifying the skill that would be helpful
1:08:38 or partnering them with somebody
1:08:41 so that you create an environment where they can succeed.
1:08:44 And people also need to feel
1:08:47 enough space and acceptance and dignity
1:08:50 so that you feel like the change is your idea.
1:08:53 Not that it’s getting shoved down your throat
1:08:55 because nobody wants to change if they know
1:08:57 that you’re gonna say, see, I told you so.
1:08:59 And that’s a critical part of this,
1:09:01 that when you say let them,
1:09:03 you’re not allowing people to fail.
1:09:06 You’re actually creating the space for somebody to succeed.
1:09:09 But the first step is that you have to give people
1:09:14 the space and the honesty to make it their decision.
1:09:16 And the other thing that the let them theory is not
1:09:19 is it’s not allowing somebody to walk all over you.
1:09:21 It’s not allowing somebody to treat you poorly
1:09:23 because you’re already doing that.
1:09:26 When you say let them, you detach
1:09:29 and you see somebody probably for the first time
1:09:31 exactly as they are and exactly as they aren’t.
1:09:35 And you stop doing something, you stop making excuses
1:09:38 and you stop living in the fantasy and the potential
1:09:41 and you actually live in the reality.
1:09:43 You know, as I’m going through this phase
1:09:45 of this next leveling up in my business,
1:09:50 I realize it’s on me to level up my expectations of myself.
1:09:53 It’s on me to get clearer in my communication.
1:09:57 It’s on me to focus on what’s truly important
1:09:59 and delete everything that’s not.
1:10:01 Because another huge thing in business
1:10:03 is that if everything’s important, nothing is.
1:10:06 And you cannot allow someone else’s emergencies
1:10:08 to become your emergency.
1:10:10 You cannot allow somebody else’s priority
1:10:12 to become your priority.
1:10:16 Everything that somebody else is asking of you in business
1:10:18 is an opportunity.
1:10:21 But you have to get out of reactive mode
1:10:24 and get into responding mode.
1:10:26 Because it’s only in doing that
1:10:30 that you will actually be intentional and focused
1:10:32 and you will truly be strategic
1:10:35 about what actually deserves your time and what doesn’t.
1:10:38 Because not everything in business does.
1:10:41 – Mel, I’d love to talk to you about this forever
1:10:42 but we’re running out of time
1:10:44 and I did wanna tell everybody that I read
1:10:45 the let them theory.
1:10:48 And I feel like it was so impactful for me.
1:10:50 I know that people have it tattooed on their arms.
1:10:53 It’s been so helpful for so many people around the world.
1:10:55 By the time this comes out, your book will be out.
1:10:57 So I highly recommend that everybody go get it.
1:10:59 So I end my show with two questions
1:11:00 that I ask all my guests.
1:11:02 First, what is one actionable thing
1:11:05 our young and profitors can do today
1:11:07 to become more profitable tomorrow?
1:11:09 – Let them, let them.
1:11:11 Because all that time and energy
1:11:13 and power that you’re giving to other people
1:11:16 as soon as you say let them and then you say let me,
1:11:18 you actually take that power back
1:11:20 and you start to protect your time and energy
1:11:24 and that’s what you need to be profitable and successful.
1:11:26 – And there’s so much that we didn’t get to cover today,
1:11:28 guys, she’s got so many great stories,
1:11:30 so much research in her book about this.
1:11:32 Definitely recommend it.
1:11:34 What is your secret to profiting in life?
1:11:36 And this can go beyond business and financial.
1:11:40 – Saying no, it’s way more important to say no.
1:11:41 Because every time you say no,
1:11:43 you’re actually saying yes to what matters.
1:11:46 – And working everybody find you and everything that you do.
1:11:48 – You can find me right here in this conversation,
1:11:49 right now.
1:11:51 And one of the most important things you can do
1:11:53 is take this conversation and send it
1:11:55 to somebody that you care deeply about
1:11:56 because you know you feel inspired,
1:11:58 you know you got tools.
1:11:59 And one of the best things that you can do
1:12:01 to build your relationships and connections
1:12:03 which you need in business and you need for profit
1:12:06 and you need to be successful is to actually be generous.
1:12:08 And so be generous with the information
1:12:10 that you just got today
1:12:12 because it will make a difference in somebody else’s life.
1:12:15 – I feel like this was just like a masterclass in business
1:12:16 and your life stories.
1:12:18 So thank you so much for joining us today.
1:12:19 I’m really proud of you.
1:12:20 – Thank you.
1:12:21 – Congratulations for everything that you do
1:12:23 and for the lives that you impact
1:12:24 and the difference that you’re making.
1:12:25 – Thank you.
1:12:33 – Well, that was an epic conversation with Mel Robbins.
1:12:36 I always feel so energized after hearing her speak
1:12:39 and her warmth and relatability really shines through
1:12:40 in everything that she does.
1:12:42 She is truly who she says she is.
1:12:44 We did this interview in person
1:12:46 and I got to meet her face to face
1:12:50 and she is exactly who she says she is.
1:12:53 And she’s so good at distilling complex ideas
1:12:56 into simple practical advice.
1:12:59 She reminded us, you just got one life
1:13:00 and nobody is coming to save you.
1:13:02 Nobody is gonna do the work for you
1:13:04 or help you get out of your own way.
1:13:07 You are the only one who can do that
1:13:09 but you don’t have to have it all figured out
1:13:10 to get started.
1:13:13 You just have to commit to starting.
1:13:15 And like Mel said, if you can do that
1:13:17 then you might be just one decision away
1:13:20 from a completely different life.
1:13:22 It’s never too late to get started.
1:13:25 There’s no fixed timeline for this.
1:13:26 Mel was in her late forties
1:13:28 before things really took off for her
1:13:30 but she got out of bed every day
1:13:32 and made sure that it happened
1:13:34 and you can do the same.
1:13:36 You have to be realistic though
1:13:39 and as hard as that is for us entrepreneurs to hear.
1:13:43 The fact is there are some things we just cannot control
1:13:45 and that starts with other people.
1:13:48 You are wasting your own precious time and energy
1:13:50 if you’re trying to control what other people think,
1:13:51 say or do.
1:13:53 You can’t do it.
1:13:55 And to help us get out of that habit
1:13:56 of trying to do just that,
1:13:59 Mel has a simple two-step solution.
1:14:01 First, say let them.
1:14:04 Let them detach yourself from the situation
1:14:06 and let that person do what they’re doing
1:14:09 even if it’s annoying, frustrating or stupid.
1:14:11 Let them do it.
1:14:14 Then take your own power back by saying let me.
1:14:17 Let me figure out what I can control.
1:14:19 And one thing you can always control in a situation
1:14:22 is your own reaction to it.
1:14:23 All right, gang.
1:14:25 Thank you for choosing to spend your time
1:14:26 listening to this conversation.
1:14:28 I hope you feel inspired.
1:14:29 But like Mel said,
1:14:31 it’s not enough to just listen and learn
1:14:34 and then go back to business as usual.
1:14:36 You’ve got to take these insights and these tools
1:14:39 and then turn them into action.
1:14:40 So what are you waiting for?
1:14:42 Go, go get started.
1:14:46 Make that one small decision that could change your life.
1:14:49 And why not do it in 2025?
1:14:51 Thanks for listening to this episode
1:14:52 of Young and Profiting Podcast.
1:14:55 If you listen, learn to profit it from this conversation
1:14:57 with the inspiring Mel Robbins,
1:14:59 then please take the time to share this episode
1:15:01 with your friends and family.
1:15:02 It would mean so much to me
1:15:05 if you shared this podcast by word of mouth.
1:15:07 We’re growing the show every single day.
1:15:10 I literally doubled my downloads last year.
1:15:11 So we’re growing every day
1:15:15 and it’s because of listeners like you who share the show.
1:15:17 And if you did enjoy the show and you learned something,
1:15:20 then please take time to write us a five-star written review.
1:15:24 We’ve got thousands of reviews across all of our platforms
1:15:25 because we’ve got awesome listeners like you
1:15:28 who take the time to write reviews.
1:15:29 And if you look at my reviews,
1:15:31 they’re a lot higher and better than most podcasts
1:15:34 because this podcast is better than most podcasts
1:15:36 and let people know it.
1:15:40 Write us a review so that other people tune in.
1:15:41 I’d really appreciate it.
1:15:44 It’s my favorite thing to do is to read your reviews.
1:15:47 And also guys, I recorded this episode in person with Mel.
1:15:48 So we have it all on video.
1:15:51 If you want to watch me being a nervous wreck
1:15:53 with Mel Robbins, check us out on YouTube.
1:15:56 You can just search young and profiting on YouTube
1:15:58 to watch that video.
1:16:01 You can also find me on Instagram @yappithala
1:16:02 or LinkedIn by searching my name.
1:16:04 It’s Hala Taha.
1:16:06 And today I want to give a special shout out
1:16:09 to our bookings team, Hisham Furkan and Joshua.
1:16:12 You guys crushed it, securing Mel Robbins.
1:16:15 We’ve been trying to get this interview for like six years
1:16:16 and we finally got it.
1:16:19 And we got it in person on top of that.
1:16:20 You guys are incredible.
1:16:21 I appreciate all of you.
1:16:23 This is your host, Hala Taha,
1:16:26 AKA the podcast princess, signing off.
1:16:28 (upbeat music)
1:16:31 (upbeat music)
1:16:33 (upbeat music)
1:16:36 (upbeat music)
1:16:39 (upbeat music)
1:16:48 [BLANK_AUDIO]
On her son’s prom night, Mel Robbins fussed over details that didn’t matter. Her daughter grabbed her arm and said, “Let them. Let them run in the rain. Let them eat where they want. Let them.” Those two simple words hit Mel like a ton of bricks and completely changed how she thinks about control. In this episode, Mel shares some of the pivotal moments that shaped her career, her innovative strategies for overcoming adversity, and how the Let Them Theory can help you navigate business challenges, strengthen relationships, and unlock your true power.
In this episode, Hala and Mel will discuss:
(00:00) Introduction
(02:57) The Power of Action
(04:22) Mel’s Unforgettable TED Talk Debut
(07:00) The 5 Second Rule
(07:52) Building Unshakable Confidence
(12:04) Turning Adversity into Strength
(22:00) The Power of Showing Up for Others
(30:40) Why Details Matter in Business
(42:32) Understanding the Let Them Theory
(51:14) The Let Them Theory in Business
Mel Robbins is a motivational speaker, the host of The Mel Robbins Podcast, and a bestselling author of several influential books, including her latest, The Let Them Theory. Known for her groundbreaking 5 Second Rule, she has helped millions of people take action and transform their lives. With 30 million views, her TEDx talk made her a recognized voice in behavior change. Mel is also the CEO of 143 Studios, a female-driven media company creating award-winning content for top brands like LinkedIn and Audible. She is a Forbes 50 Over 50 Honoree and one of USA Today’s Top 5 Mindset Coaches.
Connect with Mel:
Website: melrobbins.com
LinkedIn: linkedin.com/in/melrobbins
Instagram: instagram.com/melrobbins
TikTok: tiktok.com/@melrobbins
Sponsored By:
OpenPhone – Get 20% off 6 months at https://www.openphone.com/PROFITING
Shopify – Sign up for a one-dollar-per-month trial period at https://www.youngandprofiting.co/shopify
Airbnb – Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host
Rocket Money – Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://www.rocketmoney.com/profiting
Indeed – Get a $75 job credit at indeed.com/profiting
Resources Mentioned:
Mel’s Books:
The Let Them Theory: A Life-Changing Tool That Millions of People Can’t Stop Talking About: https://amzn.to/4h6quLh
The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage: https://amzn.to/3WdAgTX
Top Tools and Products of the Month: youngandprofiting.com/deals
More About Young and Profiting
Download Transcripts – youngandprofiting.com
Get Sponsorship Deals – youngandprofiting.com/sponsorships
Leave a Review – ratethispodcast.com/yap
Watch Videos – youtube.com/c/YoungandProfiting
Follow Hala Taha
LinkedIn – linkedin.com/in/htaha/
Instagram – instagram.com/yapwithhala/
TikTok – tiktok.com/@yapwithhala
Twitter – twitter.com/yapwithhala
Learn more about YAP Media’s Services – yapmedia.io/