YAPCreator: Master Audience Engagement and Create Content That Clicks | Presented by OpusClip

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0:01:35 Hey, Young and Profiters! Welcome to episode five of the Yap Creator series presented by OpusClip.
0:01:39 In this series, we’re diving deep into the art and science of content creation,
0:01:43 how to create, connect, and thrive as a modern-day content creator.
0:01:47 Today we’re going deep into something that every content creator should master,
0:01:52 understanding, and adapting to audience preferences. This is the heartbeat of effective content
0:01:58 creation, the foundation of building a loyal, engaged community that feels connected to you
0:02:03 and your brand. In this episode, I’ll break down why analyzing audience behavior is so critical,
0:02:08 and I’ll give you actionable strategies to help you understand your audience and their preferences
0:02:14 better. We’ll feature podcast guests like Ken Okazaki, Neil Patel, Julie Solomon,
0:02:19 O.S. Perlman, and I’ll even share with you how we use audience insights at Yap to create content
0:02:28 that’s relevant and impactful. Let’s get started! First things first, before you can forge a
0:02:33 meaningful connection with an audience, you need to figure out who they are. As a content creator,
0:02:38 understanding the balance between a broad and niche audience is crucial for growing your engagement
0:02:43 and your business. Broad content allows you to reach a wider audience and potentially increase
0:02:49 views and revenue, while niche content creates deeper and more meaningful connections with a
0:02:54 dedicated community. The key is finding the balance that works for you, and whether you’re
0:02:59 marketing a product, a service, or just yourself, it’s useful to start by thinking in terms of
0:03:04 your TAM, or your total addressable market, but just how big or small should you start?
0:03:09 This is what Neil Patel, an expert on digital marketing, told me about how he approaches
0:03:18 a potential audience. What makes a good audience market to me is a big TAM. So, assuming you find
0:03:21 something you’re passionate about by just through trial and error, you’ve got to make sure you’re
0:03:27 focusing on a big TAM. Everyone says the riches are in the niches. That’s far from true. If you
0:03:31 look at the majority of the large corporations out there, like Tesla’s, Automotive, right?
0:03:36 People need cars in this world. If you look at Microsoft, everyone needs software to run these
0:03:41 computers and digital devices that we’re on. If you look at Google, we’re relying on search for
0:03:48 anything and someone organizing data and feeding it to us in a very organized fashion. If you look
0:03:54 at Apple, we need all these hardware pieces that they’re selling from, headphones to cell phones
0:03:58 to laptops, right? These are large markets. If you look again, look at the biggest companies
0:04:04 in the world, they’re going after large markets and not niches. So, the key is to go after a big
0:04:09 TAM. Now, you can start in a niche if you want and there’s nothing wrong with that, but you need
0:04:15 to make sure that you can expand that niche into a large market because the amount of effort it takes
0:04:22 to market a business, whether it’s on LinkedIn or any social platform or even SEO, for a niche
0:04:27 compared to a large market is almost the same amount of effort. Sure, it’s harder in a large
0:04:32 market. It takes longer to see results, but it’s the same process in the same time and energy that
0:04:37 you’re putting into it. So, might as well go after something big because it’s very unrealistic to be
0:04:42 in a niche and being like, you know what? I’m going to dominate this niche and gobble up 100% of the
0:04:50 market share or even 20, 30%. That’s very hard to do. But on the flip side, it’s easier to say,
0:04:56 hey, I’m going to go after this multi-billion-dollar market and I’m going to gobble up 0.1% of it,
0:05:00 right? You gobble up even something small. That’s enough money where you’re generating
0:05:04 millions of dollars where it’s meaningful, right? For example, if it’s a $10 billion market that
0:05:11 you’re going after, you gobble up 0.1%, that’s big enough to create amazing life and a business.
0:05:15 So, you’re saying you need a big, sort of more broad market. You don’t want to get
0:05:20 two in the niches because they’re really hard to find. That’s like finding a needle in a haystack.
0:05:25 When you’re a marketer, you want to find your audience in mass. You want to target them in
0:05:29 mass. That’s how you’re going to target them in the cheapest way, the most effective way.
0:05:33 If you have to find 10 people here, 10 people there, it’s like you are just going to exhaust
0:05:40 yourself and it’s going to be very expensive. Exactly right. You need to go after a big market
0:05:46 so that way you don’t have to have frequency issues of like, oh, I’ve shown my ad to 500 people.
0:05:50 All right. How many more people can you show? Well, that’s my only audience or even 10,000
0:05:56 people. It’s not enough. You need to go after the masses. Yeah. So, I know that you have a formula
0:06:01 for marketing that you talk about. Could you break that down for us? Sure. So, number one,
0:06:07 go after a really big tam. Once you have a big tam, then if you want to do well, you need to take
0:06:15 an omnichannel approach from LinkedIn to Facebook to Instagram to WhatsApp marketing through text,
0:06:22 through email marketing to SEO, to paid advertising. It doesn’t matter if you like paid ads on Facebook
0:06:27 or not. If it’s profitable, it’s profitable. You got to keep leveraging it. And then from there,
0:06:31 you got to figure out how to add in the upsells and downsells, because if you look at marketing
0:06:36 over time, it continually costs more and more. So, you got to add in the upsells and downsells.
0:06:40 In other words, build that funnel, figure out how to generate more revenue from that same customer.
0:06:45 And if they’re buying more right at purchase, it allows you to spend more money on marketing,
0:06:49 as well as figure out a way to generate reoccurring revenues.
0:06:56 However broad or narrow you go with your potential audience and whatever channel
0:07:01 you reach them through, remember that you are ultimately the one picking your audience. That’s
0:07:08 right. Your audience is your choice. And building an audience is really its own kind of a business.
0:07:13 In fact, none other than Mr. Side Hustle himself, Nick Loper, shared with me how he now considers
0:07:19 building an audience on channels like YouTube to be one of the most promising side hustles around.
0:07:26 Something that I read of yours that I thought was really interesting is that you actually consider
0:07:32 a side hustle being growing an audience, right? You call it an audience business. So talk to us
0:07:37 about why having an audience in itself can be a side hustle with multiple avenues.
0:07:44 Yeah, this is probably tier three. Tier one services, tier two products. Tier three is this
0:07:50 really flexible hybrid content-based business, audience-based business, where it could be a
0:07:55 social following, it could be a blog following, a podcast following, a YouTube following.
0:08:02 And once you have people paying attention, the entire playbook opens up. Sure, you could sell
0:08:06 services, you could sell products, you could sell attention in the form of advertising or affiliate
0:08:11 partnerships. But it really is a powerful place to play. And that’s really where I spent the bulk
0:08:16 of my side hustle and entrepreneurial time over the last 10 years to try and figure out how to get
0:08:21 more traffic, how to get more listeners, how to get more email subscribers and play in that space.
0:08:29 Because the scale is almost infinite, right? It takes, as you know, the same effort and energy
0:08:35 and investment to create an episode, a podcast episode that 10 people listen to or 10,000 people
0:08:41 listen to or 100,000 people. And so it’s a really unique platform in that way and the same thing
0:08:49 with social content or video content. Whatever content arena you decide to play in, it’s not
0:08:54 just enough to turn up and churn out content. Julie Solomon, who’s the queen of influencer
0:09:00 marketing and an expert on how to break through on platforms like Instagram, explains the critical
0:09:05 distinction between simply creating content and producing content that genuinely drives results
0:09:13 with your audience. When it comes to Instagram, because that’s really been my platform of choice
0:09:18 since 2013. So I have been there through the ups and downs and the in-betweens. And I think that
0:09:25 where most people get it wrong is that they get so lost in having to have to do it a certain way
0:09:33 or trying to beat some kind of system or some kind of algorithm. And what I have noticed throughout
0:09:38 a decade plus of supporting people on Instagram and coaching them in order to build a brand
0:09:45 invisibility there is that, yes, it’s important to understand things like hashtags and SEO and
0:09:51 viral hooks and all of those kinds of things. But really at the end of the day, it just comes down
0:09:59 to do you have value-based content that is specifically talking to the person whose problem
0:10:06 that you solve and are you showing up as an authority and as someone that can educate them
0:10:13 as being that solution provider as consistently as possible. And most of the time, people aren’t
0:10:17 doing that because they’re so focused on these things that really just don’t matter at the
0:10:26 end of the day. And that’s why I have a lot of people that will come to me and it’s wild
0:10:31 that they’ve got tens, if not hundreds of thousands of followers and they make no money.
0:10:37 And I’m thinking, how do you have all this and you don’t make money? And it’s because
0:10:42 maybe they figured out a way to go viral or maybe they figured out some kind of
0:10:48 giveaway process to gain a following or maybe they did some collabs. But because they weren’t
0:10:53 creating that value from the get-go, because they weren’t thinking about, what do I specialize in?
0:10:57 What is my offer? Why do I want to pick up this phone and post something every day?
0:11:01 It’s like they completely missed the boat. And before they know it, they’re three months in or
0:11:05 three years in or 10 years in and then they come to me and they’re like, Julie, I don’t understand
0:11:12 how I’ve kind of been trying to grow and piecemilling it together and maybe I’ve gotten to a thousand
0:11:15 followers and nothing’s happening or maybe I’ve gotten to a hundred thousand followers, but still
0:11:20 nothing’s happening because I’m not making any money. And so what’s happening here? And so I think
0:11:25 that for growth on Instagram, you really have to think about that through line. Are you just
0:11:31 creating content just to create content? Because that is just a hobby or are you actually creating
0:11:36 content to solve a problem for somebody, to be of service to someone, to be a solution provider
0:11:40 for someone? Because that’s how you actually end up monetizing it. And those are two completely
0:11:45 different focuses. Totally agree with that. And also from a sponsorship perspective, it’s also
0:11:50 important to think of this because if you’re just creating mindless content that’s going viral,
0:11:56 maybe you’re reposting viral videos and you’ve got this huge broad audience, but nobody knows
0:12:01 what you stand for. You’re not the actual influencer. Your content went viral. You didn’t
0:12:06 necessarily go viral. Your ideas and your products and services didn’t necessarily go viral. It’s
0:12:13 just content. And so it’s hard to get brand sponsorships when you actually are not an influencer
0:12:18 and your content just went viral because there’s no way to really describe your audience. It’s hard
0:12:23 for brands to understand who they’re targeting exactly. So that’s something else to think about.
0:12:29 Yeah, I call those people cold creators that they are showing up to create content, but there is no
0:12:34 warmth behind them focusing on building the know, like and trust. And we even see this with a lot
0:12:40 of massive influencers out there. You think about, you know, Charlie, I can’t remember her last name,
0:12:44 but she was on Dancing with the Stars. Her family had a reality show. Her and her sisters went viral
0:12:50 on TikTok. And now it’s like, not only is there, all they talk about is how their mental health is
0:12:54 just like all over the place. They can’t show up. They can’t be consistent. They’re not happy. They’re
0:12:58 not fulfilled. But a lot of the brand deals that they’ve started to do, whether that’s product
0:13:01 lines that they’ve launched or what have you, have now been pulled off the shelves because
0:13:06 they’re not converting. And the reason why is because they didn’t take the time to build that
0:13:10 know, like and trust with their audience. They didn’t take the time to really build a brand
0:13:15 around the reputation that they wanted to have. They were just creating content for the sake of
0:13:20 creating content and, you know, doing it on TikTok and blowing up, but now they don’t have anything
0:13:25 to show for it. And there’s a lot of creators that that has happened to over time that have gone on
0:13:31 to maybe get a Sephora, you know, makeup deal. But then a year later, they don’t have any makeup
0:13:39 in the stores and it’s because it can’t sell. So how do we figure out exactly what will resonate
0:13:45 best with our target audience? To truly connect with that audience and create content that genuinely
0:13:50 serves their needs, you need to understand what interests them, what drives them, what thrills
0:13:55 them. Understanding what your audience wants is the foundation of creating content that stands out,
0:14:00 even since the dawn of time when early humans were telling their first stories around the
0:14:06 communal fire. Of course, nowadays, most of our audiences are online, but we can still learn a
0:14:11 lot about how to shape and respond to an audience from those who are gifted performers and make
0:14:17 their living by delighting live audiences. The magician and mentalist, Oz Perlman, is one such
0:14:22 performer. And he shared with me some fascinating insights into how he uses deep knowledge of
0:14:31 human behavior to read an audience. Every show is different, which is great because every audience
0:14:35 is different, right? Think about it. If you’re watching a movie, the movie is always the same,
0:14:40 versus what I do is not like watching a singer or a band where, you know, they can change the song
0:14:45 a little bit, but it’s still the same song. For me, everything I do involves audience interaction.
0:14:52 My show is the audience because like if I’m doing a show for a thousand people, 50, 60, 100 of them
0:14:55 will be a part of it. At some point, I throw frisbees around the audience, we hand envelopes,
0:15:02 we pick people out of the whole crowd. I’ve done arenas before with 10,000 people. And what my
0:15:07 show is all about is audience reactions, watching someone’s face and that shock and that amazement,
0:15:12 and sometimes that just absolute silence. When you’ve done something that seems impossible or you’ve
0:15:17 told them something, there’s no way you could have known or anticipated. And that’s really the
0:15:23 product I’m selling is very memorable moments, usually with a lot of emotional impact. And so
0:15:28 it’s helpful in certain parts of everyday life. But it’s funny because not as if I can just walk
0:15:33 into a real estate negotiation and be like, I know their bottom line. I know how much money
0:15:38 I’m saving like it works in certain ways. It’s helpful. It’s an edge, but it’s not the same. It’s
0:15:45 a facade. You know, it’s an entertainment pursuit because in my shows, I’m the director.
0:15:48 I get to call the shots in a certain way. So I wish I could tell you, I’d go to the poker table
0:15:54 and just make millions. Funny enough, a lot of casinos, they have people trained in what I do
0:15:58 going against me. They’re the ones who are making sure that I can’t cheat.
0:16:03 Got it. Got it. And that reminds me of something that I’ve also heard you said,
0:16:07 where you say that your profession is more like a comedian than it is a magician because you’re
0:16:12 actually feeding off the audience and not just like doing the same thing over and over again.
0:16:18 Totally. And it’s hard to practice what I do. So a magician, think about it, can practice,
0:16:22 like I use an example of a card trick. You can practice a card trick at home in front of the
0:16:28 mirror for days, weeks, years, and perfect the moves that are required. Same thing with a juggler,
0:16:34 let’s call it. But a comedian has to tell their joke. He or she tells their joke. And the only way
0:16:40 you know if it’s funny is if an audience reacts. The audience is your canvas. So the exact same
0:16:44 thing applies. And that’s the reason right there, why there’s so much fewer mentalists than magicians.
0:16:51 Because the learning curve is so steep, you can’t get better without first bombing. So you need to
0:16:56 be bad and start doing it and getting better and better with audiences. And a lot of people don’t
0:17:01 have that stomach. They can’t deal with that level of rejection over and over and not be good for years
0:17:11 at times. The audience is your canvas. I just love that. And it’s just as true for an online
0:17:17 audience. The best online content isn’t just a one way broadcast. It’s a conversation. It’s about
0:17:22 give and take where we’re tuning into what our audience really wants, what resonates with them,
0:17:27 and what keeps them coming back. In other words, you’re not creating content for yourself. Just
0:17:32 like Oz Perlman, you’re responding to what your audience is telling you, even when it’s through
0:17:39 nonverbal cues like likes, shares, and comments. Every interaction is a signal and your audience
0:17:44 is showing what they relate to, what they’re curious about, and sometimes what just isn’t clicking.
0:17:50 At times you may bomb just like a stand up comedian or a live performer might. The magic happens when
0:17:55 you take the time to interpret these signals and respond to them. That’s when your content goes from
0:18:01 good to great. But figuring out an audience, of course, takes time. Perhaps nobody I’ve spoken
0:18:05 to knows this better than my good friend, the entrepreneur and the host of the Social Proof
0:18:11 podcast, David Chance. David is one of the hardest working people I know. And as you’ll hear,
0:18:15 he knows his audience down to their daily routine and their habits.
0:18:23 So I have to ask you, for anybody who’s starting their YouTube journey now,
0:18:28 like you said, you started in 13 years ago or something like that. But 2023, it’s a whole
0:18:32 different game. You’re still crushing it. You still know how to get views and all of that.
0:18:35 So how can we get more engagement on YouTube, more views and subscribers?
0:18:43 One, you have to be good at it. It’s not like, I don’t have a one to three step
0:18:51 for someone that’s not good. That doesn’t ask good questions or put up amazing content or
0:18:53 come out with shareable stuff. There’s nothing I can do for you.
0:19:02 You have to practice the craft. It’s really cool because for two years of actually doing the podcast
0:19:08 and putting it on YouTube, I wasn’t thinking money for 10 years. I mean, while I was doing,
0:19:16 so I started 2010, I didn’t start monetizing until 2020. For those 10 years, I’m not even
0:19:21 thinking that YouTube makes money. I never even thought about it. My only thing was,
0:19:28 are people liking this content? Are they sharing it? Are they commenting? And I was focused on
0:19:35 having a good show and being a good interviewer and being engaging. So that’s where I’m blessed
0:19:40 because I came before the era of jump on YouTube to make a million dollars.
0:19:48 I had time to perfect my craft. One, you just have to be good at it. I don’t care if you’re
0:19:55 super consistent. You have the best camera, best lighting, best, if the content isn’t amazing,
0:20:03 it’s not going to work. Practice your craft. You really need to find a niche that you’re passionate
0:20:10 about and that other people are passionate about. You have to brand yourself around this conversation.
0:20:16 So I brand, my whole world is branded around podcasting and entrepreneurship. One, I’ve been
0:20:22 doing it for 10 years or longer than that, my whole life really, but this whole podcasting thing,
0:20:27 in entrepreneurship, my whole world is that. My bio says it. If you talk to me long enough,
0:20:33 we’re going to talk about podcasting or entrepreneurship. That’s my brand. So I have
0:20:38 a niche. I have an audience. I know all the things that my audience is struggling with.
0:20:44 That’s how I can tell you, all right, so you got to stop stopping. You got to stop.
0:20:48 One of the worst things that can happen to an entrepreneur is a little bit of success because
0:20:53 other people see that little bit of success and they start inviting you to their thing that they’re
0:20:58 doing and it’s going to take you off path. The reason I know that is because I’ve been through it
0:21:03 and I’ve been coaching entrepreneurs for the last decade on this space. So I know my audience,
0:21:07 I know exactly what they’re going through. So you need to know your audience know exactly what
0:21:12 they’re going through. You for sure need to be consistent. So the best way to do that is
0:21:18 have a consistent day that you record, whether it’s every Wednesday, every Thursday,
0:21:24 we record our podcasts every Wednesday for sure. Now somebody can’t do Wednesday and
0:21:28 they’re a big enough guess. We’ll do it on Thursday or do it on Tuesday because I’m on
0:21:33 studio. So it’s cool, but I have a specific day that we record. We have a specific day that we
0:21:40 release and it’s consistent. If you think of your favorite shows growing up, it wasn’t sporadic when
0:21:47 they delivered the content. It was the same time, same day every single week because people put their,
0:21:53 they put your show or your content into their life. So I’ve released my podcast at seven in the
0:21:58 morning because I know there are people going to work and I want them to listen to my podcast on
0:22:04 their way to work because I want them to be inspired. I want them to be motivated and this is
0:22:09 their thing. It’s in the routine. If anything ever happens, like there’s a misfire on the
0:22:15 scheduling or something like that, I get messages. Hey, you ain’t released this episode? What happened?
0:22:20 What happened? What happened? I’m like, whoa, let me find out what’s going on because they
0:22:31 I show into the framework of their lives and you can’t disappoint or you’ll break trust. So if you
0:22:36 say every Monday at seven o’clock, it’s going to release and sometimes it’s at seven, sometimes at
0:22:42 two PM, sometimes it releases on Tuesday. Sometimes it just doesn’t release that week.
0:22:47 You’re breaking the trust because now I can’t trust you to put this in my schedule anymore.
0:22:56 So yeah, and also looking at the trends, studying your craft, studying what’s working in your
0:23:02 industry. And yeah, I think if you put all of those together and you’re good at it, it will grow,
0:23:09 period. If you want to have a detailed understanding of your audience like David,
0:23:14 you need information. And today, the best tools for understanding audience preferences
0:23:20 is our data and analytics. It might not sound super glamorous, but trust me, these numbers are
0:23:26 gold. Engagement metrics like views, likes, comments and shares reveal what topics and
0:23:31 formats your audience is drawn to. By analyzing these patterns, you get insights that might
0:23:36 otherwise go unnoticed. Data doesn’t lie. If you’re not looking at your analytics,
0:23:41 you’re missing out on a treasure trove of information that can help guide your content strategy.
0:23:46 At YAP, we regularly review our analytics to spot trends and highlight what’s working.
0:23:52 It’s about more than just knowing which episodes are posted well. It’s about understanding why.
0:23:57 If a specific topic or guest sees a surge in engagement, that tells us that our audience is
0:24:01 interested in that subject and we might explore it further in future episodes.
0:24:06 And we’re not just looking at the numbers. We’re looking at the why behind the numbers.
0:24:10 What was it about this particular guest or topic that hit the mark?
0:24:13 Was there something in the style or the format that people responded to?
0:24:19 By digging into these insights, we can adapt and evolve our content to meet our audience’s
0:24:24 preferences. On the other hand, if certain themes or styles consistently underperform,
0:24:29 it’s a sign that we may need to rethink our approach or pivot. Analytics is not just about
0:24:34 measuring success. It’s about learning, adapting and evolving based on the hard evidence. It’s
0:24:39 like having a compass that guides the direction of your content. But you have to be willing to
0:24:44 act on that feedback you get from your audience. And next, we’ll learn how you can harness feedback
0:24:52 to create even better content. Flexibility is crucial in content creation.
0:24:57 You don’t need to change who you are, but you can refine how you present yourself to meet your
0:25:02 audience where they are. One of my favorite examples of using data and feedback to know your
0:25:07 audience better was shared with me by video marketing expert Ken Okazaki. Sometimes meeting
0:25:13 your audience where they are means literally knowing where they are, even if that happens to be on
0:25:24 the toilet. So fun fact, and I’ve heard you talk about this a few times. 80% of men and 69% of women
0:25:28 use their phone while on the toilet. And you’ve taken this data and created something called the
0:25:32 toilet strategy. So what is the toilet strategy and what does this data tell us about how we should
0:25:37 be conducting video marketing? Yeah, I should probably look that up. I don’t know if the numbers
0:25:43 have gone up or down. A couple of years ago, I wrote that book. But I don’t know about you, but I
0:25:53 happened to use my phone in the toilet. And when I realized that there’s that huge percentage,
0:25:56 because that’s kind of like literally your downtime, right? So that’s when you’re like,
0:26:00 you know, you’re checking messages, linking to social media. And there’s a couple of things
0:26:04 going on here. And right now, it may seem obvious. But when I first presented this at a conference,
0:26:07 everybody was like, oh, my, you know, smack my head, like, that’s, that’s so obvious. Why didn’t
0:26:14 I think of it? But when your audience is in the toilet, you have to, well, put it this way, tune
0:26:17 your videos as if you’re speaking to someone on the toilet. So there’s a couple things going on.
0:26:22 Number one, you, you want to make sure there’s captions on every single word, because when you’re
0:26:26 in a public bathroom, it’s very rare that you’re going to want the speakers blaring while you’re
0:26:31 in there, right? So immediately someone’s going to mute, if they can’t hear you, or read you,
0:26:34 then they’re going to skip off, right? So that’s rule number one. Rule number two about the toilet
0:26:41 strategy is the length. There are so many times on where I’ve seen a video, I thought this is great.
0:26:45 And then what we’ve done is eye tracking tests. The first thing we look at is the title to see
0:26:50 if we want to stop the second one is the person’s eyes. The third place we look, believe it or not,
0:26:56 is the play bar to see how long it is. And that’s through eye tracking data. And if the video is
0:27:01 too long, like you probably want to spend five minutes in the bathroom max, if it’s a 20 minute
0:27:05 video, what happens is this is a great video, but I don’t have 20 minutes to see Safer Later,
0:27:10 which by the way, nobody ever goes to the Safer Later video and actually watches them. It’s,
0:27:16 it is a black hole where things go in and never come back out. So you never want to get Safer
0:27:20 Later. So there’s the length, you want to keep it, you know, two minutes max. Nowadays, it’s under
0:27:25 a minute. It keeps getting shorter. Oh, the third thing is really the big title on top. Now,
0:27:31 that’s kind of changed because nowadays, with the way TikTok format videos have really taken over,
0:27:36 the algorithm chooses what shows up. It’s not what you subscribe to. So it doesn’t matter
0:27:42 quite as much, but I think it’s quite effective on some platforms where the thumbnail is going to
0:27:46 be much more prominent than the actual video itself. For example, YouTube.
0:27:55 The toilet strategy might be an extreme example, but it shows how responding to data and feedback
0:27:59 you’re given about your audience can allow you to transform your content in a way that will
0:28:05 connect even better with them. At Yap, we’re always actively listening to feedback. We read
0:28:09 comments, look at engagement metrics, and keep an eye out on the formats that are doing well.
0:28:14 For instance, that we’ve seen that our audience really responds to a conversational style and
0:28:20 interviews. So we integrate that into more episodes purposefully. And if a certain topic, style, or
0:28:26 format isn’t resonating, we’re not afraid to just switch it up. Think of adaptation as a cycle.
0:28:31 You put out content, gauge your response, and then adjust. And if you do this over and over again,
0:28:37 and turn up for your audience on a regular basis, you will acquire some powerful insights from them.
0:28:41 And their feedback will not only help you improve existing content,
0:28:47 but it will also help you generate bold new ideas. Now here’s Ken Okazaki again with more.
0:28:55 If you don’t show up, things don’t happen. And that’s when success builds on success.
0:29:00 And that’s when people start realizing, hey, this person is a pillar in this vertical,
0:29:06 in this niche, in this industry. And the more they hear you, the more they want to hear about you.
0:29:10 I’m not going to go into too much detail here for the sake of time, but the rock stars are the people
0:29:19 who, in a nutshell, you’re no longer pushing your content. Your audience is pulling the content
0:29:24 from you. The demand for it is greater than your effort to push it out there. You’re getting
0:29:28 more people to share it. You’re getting people requesting to be on your show. You’re getting
0:29:32 so much engagement that you’ll never run out of ideas because you could just look at the comments
0:29:40 and use that for your content ideas. And that’s that feeling of getting pulled. And once you reach
0:29:46 that, there’s a lot of people who just realize that there is this, I guess it’s like the flywheel
0:29:52 type of feeling. And that’s flow. And that’s where that’s where I want all my clients to get.
0:30:00 This willingness to evolve shows your audience that you’re paying attention and that you respect
0:30:05 their preferences. It’s a win-win. You’re creating content that’s meaningful and relevant. And your
0:30:10 audience feels more connected to you because they know their feedback genuinely matters.
0:30:15 When you understand your audience, it transforms your entire approach. You’re not guessing, you’re
0:30:20 responding. And that makes all the difference. When you approach content as a partnership with
0:30:26 your audience, you’re building something powerful, a loyal, engaged community that trusts you and
0:30:34 wants to come back again and again. Now, adapting to your audience doesn’t mean starting from scratch
0:30:41 every time. At YAP, we’ve streamlined this process with OpusClip, a tool that analyzes your raw footage,
0:30:47 pulls in the best moments, and assigns a virality score to give you an idea of how viral each clip
0:30:53 might be. Here’s how it helped us with one of our biggest viral videos yet. When we released my podcast
0:31:00 interview with communication expert Matt Abraham, we used OpusClip’s AI to analyze the hour-long
0:31:06 conversation. It identified emotional peaks, keyword hooks, and moments where viewer curiosity spiked.
0:31:11 Instead of guessing which clips would work, OpusClip highlighted 12 high potential moments
0:31:17 ranked by their ability to peak curiosity. We chose the top five clips, like Matt’s descriptive
0:31:24 moment. My team turned them into a 30-second intro, and the result? 50% more viewers stayed past the
0:31:30 30-second mark, leading to a better watch time and a much greater reach. The video now sets at over
0:31:37 123,000 views and counting, making it one of the best-performing videos on my channel. If you’re
0:31:43 not using tools like OpusClip to test and refine your content, you’re missing on a great opportunity
0:31:48 to stay connected with your audience. OpusClip helps you get the most out of your content by
0:31:53 highlighting the moments that resonate most. Instead of guessing, you’re making informed
0:32:01 decisions that keep your strategy aligned with your audience preferences. Well, yeah, fam,
0:32:07 that’s it for episode five of the Yap Creator series. By paying attention to engagement, using
0:32:12 data to guide your strategy and creating a feedback loop, you can build a stronger connection with
0:32:17 your audience and keep your content fresh and relevant. And if you’re ready to do this and
0:32:22 to take your content to the next level, try OpusClip today. You can let OpusClip help you create
0:32:31 awesome videos that will drive engagement at opus.pro/clipanything. That’s opus.pro/clipanything.
0:32:35 Thanks again for tuning in, and we’ll see you in episode six, where we unlock the secrets of
0:32:40 content creation with the focus on how AI is changing the game.
0:32:50 [Music]
0:32:53 (upbeat music)
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