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(gentle music)
(gentle music)
– Hello, young and profitors.
Welcome to the sixth and final episode
of the Yap Creator series presented by Opus Clip.
In this series, we’re diving deep into the art
and science of content creation,
how to create, connect, and thrive as a modern day creator.
We’re finishing up this series with a look
into the brave new world of AI content creation.
In this episode, we’ll dive into some practical AI strategies
that can help you unlock your creative potential.
And you’ll hear from Yap guests like Dean Graziozzi,
Tom Billu, Jen Gottlieb, and Reid Hoffman
about how they think AI will remake content creation
and entrepreneurship in the future.
Let’s start off with this hard truth.
If you want to be an entrepreneur
and a content creator in 2025,
you have to learn how to use AI tools.
It’s no longer an optional feature
or nice to have capability.
You need to know how to use AI
and how to figure out how it can best help your business.
AI has already transformed entrepreneurship in recent years.
Today, AI and other online technologies
have made it possible for people to start a business
in a matter of hours with minimal upfront costs.
Dean Graziozzi, the iconic entrepreneur, business expert,
and co-founder of Mastermind reminded me recently
of how far we’ve come as entrepreneurs
over just this current century.
– When I started 27 years ago, listen to this, Hala,
I had to produce an infomercial
’cause there was no internet.
People are like, “Why’d you do infomercials?
“Like, ’cause I’m old.”
Like, there was no internet.
So I had to produce an infomercial, which was $150,000.
And I used credit cards to get half that done.
I had to get product built.
This was when there was DVDs and cassette tapes and booklets.
I had to get product printed and I had to put it
in the warehouse and tapes and DVDs.
I had to hire a company to ship it.
Then I had to pay $50,000 in TV media just to get a test.
So I was in over $200,000
and I was selling a $37 course.
Like, my family’s like, “You’re an idiot.”
Like, how many of those $37 courses do you have to sell
just to get your money back?
All of that had to happen.
Fast forward today.
You could literally use AI to help you unlock
your life experience, to turn it into a coaching program
or a course or a workshop or a monthly membership.
You literally could do that in hours, right?
You could get the framework of what you do.
I would love to know your entrepreneurial journey.
When I met you, you wanted to be an entrepreneur.
Now you got 60 or 80 employees and a thriving business.
I would pay anything.
I wanna know your story.
If you were 27 years ago,
you’d have to do all things I did.
Right now, you literally could go to AI for a day,
lay it out, film on your phone
and plug into a system where by the end of the week
for the cost of like five cups of coffee,
you could be online targeting your ideal client
and making sales.
So if you look at why it’s been easier,
things are getting exponentially easier every single day.
People say to me, “Is AI gonna take my job?”
I’m like, “No.”
People who use AI the right way will take your job
or take your career.
That’s all it is.
It’s not stealing your job.
And everything new, maybe not for a younger generation,
but everything new for a little bit older generation
thinks it’s the end of the world.
Like Dean said, AI is making some things exponentially easier.
And if you aren’t going to take advantage
of that in your business,
then you can bet that other entrepreneurs out there
will be using it in theirs.
And because AI, along with the internet,
cloud computing and access to data
have made it easier than ever
for people to start businesses,
you can expect a jump in the number of solopreneurs
and entrepreneurs in the years ahead as well.
Peter Norvig, the former head of search at Google
and an AI expert told me about some of the advantages
that he thinks AI savvy entrepreneurs
will have in the years ahead,
including an unprecedented opportunity
to challenge much larger competitors
and established brands.
So this conversation made me realize
that there really is no better time to be an entrepreneur,
because as we were talking about,
a lot of jobs might get replaced by AI.
And when you’re an entrepreneur,
when you own the business,
you’re sort of in control of all those decisions.
And you’re the one who might end up benefiting
from the cost savings of replacing a human with AI.
So do you feel like AI is going to generate
a lot more entrepreneurs and solopreneurs in the future?
Absolutely.
And I think it’s a combination.
So I think AI is a big part of it.
I think the internet and access to data was part of it.
The cloud computing was a big part of it.
So it used to be, if you were a software engineer,
the hardest part was raising money
because you had to buy a lot of computers
and just to get started.
Now all you need is a laptop and a Starbucks card.
And you can sit there and start going
and then rent out the cloud computing resources
as you need them and pay as you go.
And so I think AI will have a similar type of effect.
You can now start doing things much more quickly.
You can prototype something
and go to a release product much faster.
And it’ll also make it more widely available.
So I live in Silicon Valley,
so I see all these notices going around
of saying looking for a technical co-founder.
So there’s lots of people that say,
well, I have an idea, but I’m not enough of a programmer
to do it, so I need somebody else to help me do it.
I think in the future, a lot of those people
will be able to do it themselves.
So I had a great example of a friend who’s a biologist
and he said, I’m not a programmer.
I can pull some data out of a spreadsheet and make a chart,
but I can’t do much more than that.
But I study bird migrations
and I always wanted to have like this interactive map
of where the birds are going and play with that.
And he said, and I knew a real programmer could do it,
but it was way beyond me.
But then I heard about this co-pilot
and I started playing around with it
and I built the app by myself.
And so I think we’ll see a lot more of that
of people that are non-technical or semi-technical
who previously thought, here’s something
that’s way beyond what I could ever do.
I need to find somebody else to do it.
Now I can do it myself.
– Yeah, I totally agree.
And we’re seeing it first with like the arts.
For example, now you can use Dolly
and be a graphic designer.
You can use ChatGBT and be a writer.
So so many of the marketing things
are already being outsourced by AI.
It’s only a amount of time
where some of these more difficult things
like creating an app like you were saying
is gonna be able to be done with AI.
– Absolutely.
– Cool, so what are the ways that you advise
that entrepreneurs use AI in the workplace right now?
– I guess so, you could help build prototype systems
like that, you can do research.
You can ask, give me a summary of this topic.
What are the important things?
What do I need to know?
As you said, creating artwork and so on,
if that’s not a skill you have,
they can definitely help you do that.
Looking for things that you don’t know is useful.
And so I think just being aware of what the possibilities are
and having that as one of the things that you can call upon.
It’s not gonna solve everything for you,
but it just makes everything go a little bit faster.
– Yeah.
Do you think that AI is gonna help accelerate inequality?
– I think it’s kind of mixed.
So any kind of software, any kind of goods
with zero marginal cost,
tends to concentrate wealth in the hands of a few.
And so that’s definitely something to be worried about.
With AI, we also have this aspect
that the very largest models are big and expensive.
They require big capital investments.
And if you’d asked me two years ago,
I would have said, oh, all the AI is gonna migrate
to the big cloud providers
’cause they’re gonna be the only ones
that can build these large state-of-the-art models.
But I think we’re already going past that.
So we’re now seeing these much smaller open-source models
that are almost as good
and that don’t impose a barrier of huge upfront costs.
So I think there’s an opportunity.
Yes, the big companies are gonna get bigger because of this,
but I think there’s also this opportunity
for the small opportunistic entrepreneur
to say, here’s an opening
and I can move much faster than I could before
and I can build something and get it done
and then have that available.
– As AI continues to advance,
those who fail to adopt risk
will fall behind their more tech-savvy competitors.
But those who can figure out how to leverage AI effectively
will have a major competitive advantage.
Sal Khan, the founder of the Khan Academy,
who’s working with OpenAI to develop AI tools
for teaching students,
told me that AI is going to fundamentally
change the nature of work.
And he believes that those who can level up their skills
to keep up with that pace of change will rise to the top.
A lot of the times when we’re thinking about AI,
we’re thinking about how it replaces something.
But this is really all about how it’s supporting students.
How do you think that this could also translate
in the workplace or in the private sector?
– Yeah, I think it is a big interesting question
on what AI is going to do to the labor force broadly.
I think the meme that has been going around
over the last year, year and a half
has been you won’t get replaced by an AI,
you’re going to get replaced by a human using an AI.
And so I think the imperative is,
is that almost in any industry,
if you learn to leverage these tools to be more productive,
you’re going to be in a good place
and maybe be more productive in more domains as well.
So I think that’s where the education system needs
to make sure that students can leverage these tools one
to enhance their own learning.
At the end of the day, if you want to be,
people say how AI can do writing well,
how it can do software engineering well.
The reality is you’re still going to need people
to be able to put those pieces together.
So instead of being the person writing the basic code,
you’re going to be more of the software architect
or the project manager.
Instead of being the entry level writer,
the world is going to need more editors,
more people who can put things together.
But no one wants an editor or a software architect
who can’t write or code as well as the junior writers
or the junior software engineers.
So I think it’s still an imperative for people
to learn their traditional academic skills.
This, in fact, may be better than in the past
and maybe the AI can help there and then be able
to leverage these tools in whatever they’re actually doing.
So let’s dig more into how AI tools can help you
raise your content creation game or just get it started.
Content creation can be a demanding process
and one of the biggest challenges that new creators face
is coming up with fresh, engaging ideas.
This is where AI can become your brainstorming buddy
and your new best friend.
AI can help content creators generate ideas
from podcast topics and episode names
to social media posts and catchy opening lines.
Jen Gottlieb, who’s helped countless of entrepreneurs
get their message out, told me how she envisions AI
as every entrepreneur’s personal assistant
when it comes to content creation.
(air whooshing)
– When I went on your website,
I noticed like your big message point right now is AI.
We help you leverage AI to grow your brand,
to build communities.
Can you give us some examples
of how you guys are actually leveraging AI to do that?
– Yeah, it’s so cool.
So, Hala, have you started playing with it at all yet?
– Of course, I’m like, I’m doing all these different things.
I’m trying to like regenerate my voice
so I don’t have to record commercials
and doing all this kind of stuff.
– Yes, we’ve been doing that too.
So there’s so much, it’s a little overwhelming
at how much and how fast it’s happening.
But there is so many amazing tools out there right now,
even just using chatGPT.
Forget all the hundreds, thousands of tools
that there are to generate voice, generate images,
repurpose content, generate video.
There’s so many tools, but really chatGPT alone
can help you create so much content at scale.
So for people, and the biggest excuse that I hear
that people give me on a regular basis
is to why they’re not posting and why they’re not sharing
is because they don’t know what to say,
they don’t have any ideas, they don’t know what to talk about.
I’m like, you no longer have that issue.
You no longer have that issue because you have chatGPT for.
And you can literally just go in there
and have it act as your personal content creator assistant.
And it doesn’t mean that it needs to write
all of your stuff for you,
but you can have it as your assistant,
help you come up with ideas,
help you come up with podcast ideas, names of episodes,
different posts that you can do.
It can, we use all kinds of different apps to crop our videos
and make our reels and give us scripts for YouTube videos
and YouTube ads and Facebook ads.
The opportunities are endless.
So we’re doing actually monthly challenges
where we’re teaching just beginner-beginners
how to understand these technologies
so they can slowly start to implement them into our business
because we’re still early.
The most of the world still doesn’t understand this
or know how to use it.
And so if you could just get on board early,
your business is going to skyrocket way faster
than all the other ones that are gonna eventually
have to get on board because it’s not going anywhere.
In fact, the CEO of Google, did you hear this,
said that AI is more profound than fire and electricity.
– Wow.
– So it’s pretty awesome.
I get that it’s scary for some people,
but also what’s really important to remember
is that AI is not necessarily gonna take your job.
However, maybe somebody that understands
and knows how to use AI might.
So it’s important for everyone to start just learning,
just playing.
All you gotta do is start playing with it.
You don’t have to become an expert right away,
but just familiarize yourself with it.
And if it can help you create content
and take that fear out of the way of not knowing what to say
and not knowing what to write,
it can really be an amazing sidekick for you.
– I love how Jen describes AI as an amazing sidekick.
The key then is not to view AI
as a replacement for human creativity,
but as a collaborative partner
that can spark your inspiration
and unleash your own imaginative potential.
Sal Khan also believes that AI will enhance creativity,
not destroy it.
And he imagines a future in which more people
will be able to generate and test ideas than ever before.
So I know one thing that you talked about in your book
is how AI can potentially supercharge human creativity.
Can you talk to us about some of the ways
that you imagine it can do that?
– Yeah, I mean, this is the other fear that folks have
is that, I mean, I could go onto any of these generative AI
and say, hey, write a screenplay for me
or create an art piece in the style of whatever.
And it’ll bam, it was just there.
And so everyone’s afraid, like, oh my God,
this is the end of creativity.
I’ll say a couple of things.
One, this isn’t the first time in history
something like this has happened.
And I write about this in my book, Brave New Words,
is in the 19th century, when the camera came out,
I am sure a lot of portrait artists said, oh my God,
this is cheating, this thing, you just press a button
and it does essentially a real life picture of it.
And, but all of the artistry is gone.
Now we know on one level that didn’t happen,
maybe the people hiring a portrait artist
to paint a portrait of them,
maybe that market has declined a little bit
because of the camera, but it didn’t get rid of creativity.
In fact, a whole new field, a new creative field,
not only existed, but it democratized art in some ways
where more people could do artistic things.
I think you’re going to see something very similar
happening with AI.
And the other thing I emphasize is creativity
isn’t a zero sum game.
It’s not that like, let’s say you and I,
let’s consider ourselves creative people,
each of us by ourselves can be reasonably creative.
But if you and I are able to chat about things
and brainstorm together and rift together,
I think we’re each going to become more creative, not less.
I’m not just gonna say, oh, Hala has got good ideas.
I’m just gonna check out.
I’m gonna say, oh, I love Hala’s idea there.
And well, what if we did this too?
I think any of us who consider ourselves reasonably creative
recognize that our most creative times in our life
were when we were around other creative people.
And so I think AI is going to democratize that,
where there could be a young girl in Afghanistan someplace
and she’s not even allowed to go to school.
But if she has access to this, she could brainstorm.
She could riff ideas.
She could test ideas.
Now, it’ll be even better if it could be with the AI
and other people around, but you might not have that.
And so I think AI is going to actually be an enhancer
for creativity.
I also think it’s going to lower if today you are,
I didn’t even allow myself to think that I might be,
be able to become a filmmaker one day.
And I was like, who gets to make a film?
They cost tens, if not hundreds of millions of dollars.
You got to know the right people, et cetera, et cetera.
But now AI is going to make that much more accessible
where you can start to do movie quality production
for a hundredth or a thousandth of the cost
that you might have before.
Now, once again, I don’t think it’s gonna put creatives
out of work.
It’s going to allow more people to have creative expression
and that the good stuff is going to surface.
In fact, it’s a lot like podcasts or YouTube.
These were both democratizing.
And yeah, they have in some ways threatened
the traditional media establishment,
but they’ve been good overall
because there’s a lot of creative people
who couldn’t break into the traditional media establishment
before, but now they can self-publish on a podcast
or self-publish on YouTube and the world discovers them.
– But of course, AI is not just helpful
for generating ideas.
It can do so much more.
As I discussed with the video marketing expert, Ken Okazaki,
AI can also generate multiple title and hook options
for improved content performance.
(whoosh)
– So for hooks lately, I’ve been using chat GBT
for anything that I have to come up with some sort of title.
I’m like, say this in 10 different ways, right?
Have you been using chat GBT for that kind of thing?
– We have this one-on-one coaching with our clients
’cause a lot of agencies, they actually provide all the tools.
They say, just send us the video
and we’ll do everything else for you.
Send us the podcast, we’ll do everything
or we’ll give you all the gear.
And the gap in the market is actually someone to show up
and live direct and coach people.
A lot of people, they don’t create it
because they don’t have the time, their schedule’s too full
or they get set up and then their hour turns into 15 minutes
because of all the other stuff they have to take care of
but the accountability.
So our coaches actually now, using some AI,
using their own experience as marketers
will create all of the content plans.
And that’s the hook, whether it’s a question yes
and that they can answer, whether it’s finish the sentence,
whether it’s a framework, I have a few frameworks
like what I just showed you the number
and the emotional word, there’s 100 others
but we’ll get them all planned out
and then we’ll have a conversation for an hour
and shoot anywhere from 10 to 30 videos within that hour.
And that’s the short form content.
So the hooks nowadays using chat GPT
does help us get there faster.
It’s like, I can’t think of an analogy here
but it just gets us there faster.
So we’re no longer starting from zero,
we’re starting from maybe 60 or 70
and then our coaches will finish the rest.
– Yeah, I love that.
– AI can also help you repurpose your content
across different platforms, maximizing its reach and impact.
For example, AI can help you take an audio podcast content
and create text-based content, social media clips,
videos and more.
And according to the online marketing guru Neil Patel,
this kind of content repurposing
can be a game changer for marketing purposes.
(air whooshing)
– What are the biggest trends that you see this year
in marketing?
– The biggest trend that we’re seeing this year
right now in marketing is podcasting.
So people look at podcasting, we surveyed over 8,000 companies
and we found that the two big trends were podcasting and AI.
And here’s what I mean by that.
When we look at the total number of blogs out there,
it’s over a billion.
When you look at the total number of podcasts out there,
it’s less than 10 million.
It’s a wide open ocean.
And then people are starting to repurpose that content
and use it all over the place.
Because you can use a podcast content
to turn it into text-based content.
You can use it to turn it into social media clips,
whether it’s shorts or long-form video.
And what’s really cool is when you do podcasts,
a lot of times people are doing them with other people
like you and I are, and we’re both gonna push this
on all the social profiles
and we’re both gonna get played from this.
So it’s actually a really amazing
win-win strategy for both of us, right?
So companies are really pushing hard on podcasting
and they’re pushing really hard on AI.
What can they automate?
And most people look at AI like,
oh, I can use open AI to help write content
and I can use them to figure out how to create images.
But there’s much more to AI
from when we interviewed companies.
A big portion of what they’re looking to use AI
from in a marketing standpoint is analytics.
How can you have AI analyze your analytics
on a daily basis and tell you where the wastage is
within your marketing campaigns
and where you can cut costs and reallocate money?
Because if you look at the biggest expense in marketing,
it’s not services.
It’s not writing a piece of content.
It’s actually spending money on paid advertising.
Look at the revenue that Google is generating
and Facebook is generating.
I think Google still is like a trillion dollar company
or somewhere around there depending on the month you’re in.
And Facebook’s still a massive company.
We spend so much money on ad dollars.
Imagine if analytics were analyzed by AI
and it told us quicker when to cut our losses.
– Another area where AI can help you magnify your reach
is in public relations.
Here’s Jen Gottlieb again,
talking about paid versus earned PR
and the difference that AI can make.
– Okay, let’s talk about paid.
Okay, paid versus earned.
Earned is always the best.
Always the best because it’s earned media, right?
They chose you to be on their platform.
They chose you.
So it’s always gonna be the most organic.
It’s always gonna feel the best.
It’s always going to actually elevate your brand.
Some forms of paid media you can actually tell it was paid
and so that it can actually kind of make your brand
look a little shitty, excuse my language.
It can do that, but here’s the thing.
Sometimes, sometimes I have seen clients
that have maybe done a paid sponsorship on a big show
or strategically did some paid media
where they were prepared to amplify it in a way
that was going to create more credibility,
influence and authority in a big way.
So as long as you know that you’re gonna,
like let’s say you do a paid sponsorship,
you’ve got a product.
Let’s say it’s a food product
and I know that the Today Show, Good Morning America,
sometimes they’ll have sponsors.
I know that I think some of the other daytime shows
like Drew Barrymore, like you can pay
to get your product on that show.
So if you go into it, not like, okay,
all the people on the show are gonna watch and see it,
that’s amazing, but how am I gonna take this actual segment,
this clip that I have or this photo of me
and my brand on this show
and amplify it, send it out in emails,
put it on my website, make 85,000 Reels out of it,
make an entire podcast out of it,
use AI to take the actual content,
repurpose the transcript of the entire interview
and make so many posts and tweets and threads.
You could take one segment
and you could make a year’s worth of content
out of that one segment.
If you do it that way, I don’t care what you do.
If you pay or if it’s earned,
obviously it’s always better earned,
but it’s what you do with it that counts.
(air whooshing)
AI can make content generation and deployment so easy
at times that you can lose sight of your own role
in the finished product.
The networking expert, Michelle Tillis-Letterman,
cautions that while AI can automate some tasks for us,
it’s important to maintain a human touch
and authenticity in your content.
(air whooshing)
I think AI is really gonna help people
with technical skills, right?
And these hard skills that we once used to need
to go to school for and train for and memorize,
we no longer are gonna need to do that
because AI is gonna handle the hard skills for us.
But what it can’t do is the soft skills
and that’s what makes connectors so special, right?
And so I think being a connector
is gonna be actually more valuable
and a skill that more hiring managers
and people are gonna desire as time goes on
and as AI starts to take more precedent in the workplace,
I think being a connector is gonna even be more valuable.
I do worry about AI kind of removing the authenticity
from our communications
because one of the things that AI does for us
is it helps us draft communications really quickly
and then we might edit.
But we might be sending things
without really putting ourselves into them.
And that’s where that authenticity
and that connection can get lost.
So use it for what it does, which is speed us up,
but make sure that you kind of bookend it
with the essence of you.
(whooshing)
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share, and thrive as a modern-day creator.
Finally, I wanted to take a step back
and sketch out a future where AI is at the core
of content creation
and what it means to be an online entrepreneur.
First, I want you to hear from Tom Billu,
who told me that the world as we know it
as a content creator will end in the next two years.
Here’s his thoughts about increased competition
as a creator with AI
and how he thinks we should try to manage all this change.
So one of the things that I read
is that you say that content creation
is going to completely change.
You say the world as you know it
as a content creator will end in two years.
Now, as a content creator, that’s very scary
why do you believe that?
So AI tools will make it such that
all of the things that we use as a moat
are gonna go away.
So it takes a while to master all the tools.
It takes a while to get all the different people
on your podcast, all that stuff.
What’s going to end up happening
is all of this information is gonna fracture,
like hyper fracture,
and somebody will be able to have an idea
for a video with or without a guest.
I mean, you could post videos of like,
here’s my conversation,
my imagined conversation with Elon Musk,
stuff like that,
and instead of actually needing to get that person
on your podcast, you just have the AI spin up,
his personality, you ask a bunch of questions,
and if you do it in a way that the audience
finds more interesting than the next person,
then that’s gonna be what it’s gonna be.
So what’s gonna end up happening is right now,
it’s already changed so much, you’re so young,
you probably don’t have a sense
of just how much it’s already changed.
But like when I was growing up,
there was, you know, whatever five channels,
and that was it, and they controlled the narrative.
And we didn’t even realize the narrative was being controlled.
And then as things have gone to social,
now you start seeing things break apart.
Now, when I started podcasting,
people literally like, Tom, why are you doing this?
It’s already played out, all the players that are there
that are gonna be there, it’s already decided, man,
it’s too late.
When I started, there were 400 podcasts.
There’s now six million podcasts.
So it is just insane how many more podcasts,
and I may have said 400,000 podcasts.
So the world has just changed absolutely dramatically,
and that’s gonna keep happening,
where the format of a podcast itself
is gonna get disrupted by somebody alone with an AI,
doing things that nobody’s ever thought of before,
and the difficulty of production,
the friction of going from idea to execution
is the current mode.
That’s gonna go away,
which means this will be more like TikTok.
So instead of there being a person that has a podcast,
take a Rogan or something like that,
instead of that person dominating the landscape,
you’re gonna have like,
oh, one of his episodes might pop off,
but somebody else is gonna release something else
that’s a totally unique format that nobody saw coming,
and it’ll just be like that,
and people will just be scrolling onto the next,
onto the next, onto the next,
and that’s gonna happen across everything.
It’s gonna happen across video game production,
which I trust may have just as much anxiety as you.
But the key is to adopt AI faster than the competition.
And then just remember that one,
we’re moving towards an abundance reality
where if AI does all of the wildly disruptive stuff
that people think it’s gonna do over the next, say, 10 years,
it’s also gonna be dropping the cost of virtually everything.
So everything is just getting cheaper.
Now this takes you into a post-capitalistic society,
and there are big questions around what that looks like,
but people will have access to the things
that they want for far, far, far cheaper.
Now that doesn’t mean people won’t find a way to peacock
through other means, because we will,
but especially when you throw in the mix
brain-computer interfaces,
this is all gonna get real weird.
There are already people that can play video games,
like proper video games,
using just their brain-computer interface.
– Oh my God.
– It’s nuts.
– That is so nuts.
And you were just saying when you first started,
400,000 podcasts, and everyone was telling you,
there’s no chance, it’s already saturated.
AI’s gonna make things even more saturated.
So what is your perspective about the increased competition
and if there’s even a point to participate
if there’s gonna be that much competition?
– So I think people make a mistake
when they do preemptive quitting or preemptive strikes.
The reality is you wanna pay attention,
you wanna be at the cutting edge,
you wanna be integrating AI.
Right now, AI is a phenomenal tool,
and it is a terrible master.
So it’s not gonna be able to do things
without humans yet.
So people should be excited right now for this phase.
It’s going to allow you to do more with less.
And so if you’re somebody like you
that’s paying attention, you’ve got a whole thesis,
you know what you’re moving towards,
AI is gonna help you keep costs down,
it’ll help you stay really nimble.
Now, if AI starts changing the landscape,
then just pay attention.
Like, okay, what do we need to do to stand out?
How do we add value?
And yes, it’s going to change things.
And yes, some people are going to get smashed
into little pieces.
But if you’re really paying attention,
and if you continue to look at where’s the puck going to go,
then you’ll be in better shape.
Now, I’ve often made the quip that, yes,
you should always skate to where the puck is going to go,
but it’s getting a little hard now
’cause the puck is teleporting.
But it’s still, it’s the right idea.
You wanna pay attention to, okay, predictive engine.
Where is this going?
What does this mean for content creation?
I think there is gonna be that hyperfragmentation.
I think this is really gonna be about deep communities.
So part of the reason that I’m on Twitch now
doing my video game streaming is that, yes,
I’m building a video game,
so I need to build a community around that.
But also historically, I built audiences, not communities.
And so this is a chance for me to really build
a deep community where the interactions are very different.
And that’s gonna be something that AI will have a hard time with
just because people know on the other side of this
is not a person, it’s AI.
And so I think there will be some things
that people just have a weird resonance
when it’s AI versus when it’s a real person.
So I’ll be looking for opportunities like that.
I’ll be looking for places where I wanna lean into
the humanity of it all.
And I’ll be looking for places where I wanna lean
into the AI of it all.
But because I don’t push back
on the way the world actually is, AI is here.
AI will keep getting better.
AI may slow down, but I don’t think it’s gonna stop.
So I’m just paying attention to where it’s at
and how I can leverage it for now.
While it’s scary to think that AI
is going to change everything, we can’t just be scared.
We’ve gotta do something about it.
And nobody’s gonna be more equipped
to take on these challenges than entrepreneurs.
We’re creative, we’re innovative, we’re flexible.
And we know how to manage people
and eventually manage AI agents.
In fact, Reid Hoffman told me in the near future,
we’re going to have AI agents on our phones, devices,
that become our personal assistants, tutors, drivers,
advisors, and things that we can’t even imagine yet.
For the creative and innovative minds, AI won’t be a threat.
It’s going to be a powerful amplifier.
It will dramatically enhance our abilities,
expanding the scope and impact of their ideas.
In essence, AI will become a force multiplier
for human ingenuity.
Here’s a clip from my conversation with Reid Hoffman,
the co-founder of LinkedIn and an early investor
in open AI on AI agents, content creation,
and the wild feature that he predicts for us.
So part of what freaks people out a little bit is like,
you know, we are going to this agentic universe
where all of a sudden we’re supposed to having phones
and PCs, which we’ll still have, we’ll have agents.
And by the way, we’ll have more than one.
We may have one that we’re, you know,
it’s particularly the hollow Reid, you know,
ongoing companion always, you know, always around us
and helping us with things.
But there’s going to be a suite of them, you know,
with kind of different specialties
and different engagements.
And by the way, you know, your office is going to have one,
your working group is going to have one,
and you know, probably your podcast is going to have one,
you know, et cetera.
And we hear fairly soon and people say,
well, if they’re agentic, does that take my agency away?
And the answer is no.
The same way that when you work with colleagues
and you work with employees and everything else,
that doesn’t actually, that expands your agency.
That doesn’t take it away.
And by the way, you know, these agents will be making predictions
off all the data, which is a lot more than any of us have
about what things will be really good for us.
– Yeah.
I mean, I have to say, thinking about agents is so mind blowing.
And when I think about AI and all the talks that I’ve had,
a lot of people talk about it as being like a great equalizer.
And we were just talking about how humans are not going to work
and everything like that, but I’m competitive, right?
So like as I’ve been going through these conversations,
I’ve been thinking about like, well, how am I going to be
like the best version of me?
How am I going to be like a better entrepreneur and compete?
But now as I’ve thought about it more, I realized that it’s like,
you have to be the best trainer of the AI.
Like I kind of imagine everybody being an entrepreneur,
having agents that work at their personal company, basically.
And you basically have to be the best at coordinating your agents
and figuring out how to like mobilize all that AI
and all your AI support.
And so smart people are going to be smarter at that, right?
And creative and innovative people are going to be more creative
and innovative when it comes to their own agents.
And so I just feel like a lot of people are probably worried
that like, you know, there’s not going to be any room for them
to your point as humans.
But I really think it’s going to be how you manage your AI.
In addition to training, it’s also deploying, organizing, executing,
you know, strategizing all of the above.
And that’s part of the reason why, you know, kind of with super agency
and the other kind of content that I’ve been trying to get out there
and people say, it’s like, start playing with it, start exploring
because you want to start building the muscles
and getting engaged with it is really important.
And that’s that’s the most central thing.
And again, part of reason I called it agency, because it’s like, you know,
own your agency and go do it.
And part of the super agency is when millions of us all start doing that,
it benefits all of us much more than just even the technology benefits
each of us individually by ourselves.
So one of the things that I wanted to talk to you about was trust
when it comes to AI, because I feel like a lot of people are worried
about misinformation, there’s so many deep fakes out there.
And people are just worried about trust when it comes to AI.
So what are your thoughts around that?
So trust is in, unfortunately, short supply these days.
Generally, not just for the AI, trust in institutions, trust in, you know,
democracies, voting systems, other people’s intent, you know, other kinds of things.
So so trust is challenging.
Now, the way that you that I think it’s going to be very important
to build and maintain trust of the AI is for the people who are building it
to be very clear about like what their what their goals are, what they’re doing,
what they’re doing to try to build and maintain trust.
You know, part of the reason why, of course, you know, my encouragement
with super agency is for people to go try it because as they begin to try it
and learn what kinds of good things they can do, what kinds of things are going to be empowered,
that will be the kind of thing that builds the kind of positive trust
in these kinds of circumstances.
And, you know, my my advice to individuals, you know, encountering these things,
like, you know, a classic suspicion and say, well, big tech companies
who are trying to make a lot of money or building these things and they’re trying
to make money from you.
And I was like, well, by the way, trying to make money from you is usually offering
you a product and service you really like that really is something
that you come back for that you keep using.
That’s good for you.
That’s the goodness of modern business.
So you go, OK, so which thing should I trust these AIs on?
And which thing should I not?
And the answer is, well, if you generally shouldn’t, you should understand
that company is trying to have you as a lifelong loyal customer.
But that generally speaking, most of them are smart about doing that.
So they’re going to try to make it good.
If it’s if it’s something that’s particularly important to you, cross checking,
it’s important, like, you know, when I go to GBD4 and get a prompt and I go,
you know, huh, that doesn’t really make full sense to me.
I’m going to go look at this a little bit more, you know, because it’s like, OK,
you know, if it said something about like, yeah, your lab, your, you know,
your black lab can eat that mushroom.
It’s like, no, I really want to know.
Yeah, double check that, you know.
So and so, you know, that kind of thing.
And by the way, over time, these will get better and better for, you know,
kind of how it operates.
And so I think that’s that’s the kind of thing.
But I think that’s the only by engaging and using having dialogue,
having that dialogue match our experience over time, you know,
being accountable as creators and companies for, you know,
here are the things that we want in the use and here are the things that are
still under development and being clear about that so that people have a sense of,
OK, I understand it’s not perfect, but it could be really good for me.
We were talking about deep fakes before.
And I came across this interview of you interviewing your own AI on your YouTube.
You call it read AI and it’s an AI video avatar of you.
Talk to us about how you felt in that interview.
Did you learn anything from it?
Did you did it?
Did you help you realize anything about AI in the future?
Well, so it came about primarily because I was like, look,
here’s a technology that everyone’s so skeptical about.
Our name for it is Deep Fakes.
It’s kind of like, like if your name was disaster, OK.
You know, so it’s like, OK, but actually it was more interesting
as kind of a palette and exploration.
Like you said, well, I only want to talk to readers.
Absolutely not.
But what I want to talk to read AI sometimes and doing these things and have
that as a way of kind of having a dialogue with myself and also showing
kind of what’s good at because once I did that, one of the things I realized
is I was after I made that I was off to go give a speech at the University
of Perugia in kind of defensive and honorary doctorate.
And I sort of wrote out the speech and then I went, you know,
I could actually have AI read AI, give this speech in all.
I’m only really fluent in English and all of these other languages,
you know, ranging from Hindi to Chinese to Arabic to all these things.
And to give the speech in those languages where people are much like
it was bizarre listening to me, my voice, speaking Hindi or Chinese fluently.
It’s like, well, I would.
Well, what I sound like if I were speaking Chinese anyway.
So but it was like it was humanizing was with the things I thought I would.
I thought I would really dislike it and it was humanizing.
And it started making me realize just like any just just as I say to other people,
hey, you should use the technology to get a sense of it and control
and to kind of, you know, give you to reinforce your own agency with the technology.
It was like that was me doing that with that.
And, you know, we continue to do new things with read AI.
Yeah, it’s so cool.
I feel like in terms of content creation,
I’ve got a lot of creator entrepreneurs that listen to the show.
I feel like AI is totally going to change the game.
Like even with me, I have my voice.
If I’m sick or if I’m like if I miss a commercial, we can use my voice as like an intermediate step.
Like I’ll always rerecord it usually, make sure that it’s me.
But it’s really close to my voice.
Like people really can’t tell and we’re working on my video.
And to your point, like people probably think I’m crazy, creating my own deep bank.
But I want to be able to scale myself and this is the future.
And you just gave me such a great idea in terms of the translations.
You know, people love to watch content all over the world.
And not everybody speaks English.
So one last question for you on the future of AI.
So you’re obviously at the forefront of this.
You’ve thought a lot about it.
You’ve written books on AI.
So I just want you and you can take your time with this because I think it’s very interesting.
How do you imagine our world to be five, 10, 20 years in the future with AI?
What do you imagine the world to be like?
Well, one of the things that’s a great way to look foolish in the future is make
overly specific predictions, partially because, you know, the usual principle
I used to say in this is the future is sooner and stranger than you think.
And so, you know, people thought in the 80s, we’re going to get AI, but we didn’t get AI.
We got the internet, we got mobile phone.
Well, maybe now we’re going to get AI.
I mean, you know, we’re going to get what shape of AI is the interesting question.
And so if you said, you know, what I think is kind of the minimum guarantee
is there’s going to be like, as opposed to like computer interfaces or phone
interfaces, we’re going to have agents.
And agents are going to be the primary mode of kind of navigation.
What we describe in super agency is an informational GPS.
So in this entire informational digital world, we’ll do that.
And there will be more agents than there are people, especially when you consider
the, even though there might be just one agent pie, that’s kind of then
instantiated with what remembers out of its conversations and interaction with
the HALA, what it understands, remembers in its conversation, interactions with
read, et cetera, et cetera.
There’s kind of this, this, this, this, this, this flow of agents.
Now, one of the things that I think people haven’t really fully tracked yet,
but I think what would be interesting is how agents end up talking to each other.
Because when we have that many agents, you know, part of how you and I are
going to coordinate, like we say, Hey, what should we talk about in the podcast?
Well, one of our preps will be your agent.
We’ll talk to my agent.
And they’ll kind of go, well, you know, these topics will be really good.
And, you know, hey, when you, when you ask a question this way, it’ll be great.
And when you answer it this way, it’ll be great.
You know, and da, da, da, da, and you know, that kind of thing.
Or this could be a really new, interesting thing to try.
And that will be part of the world that we will be in.
And I think that, you know, part of that will then make, you know, like the premium
on thinking creatively, thinking differently.
You know, as you mentioned, we’ll be much higher.
The notion that, you know, what we, you know, kind of like my guess is, like,
for example, if you go back 30 years and you told someone there
would be these jobs called web designer, data scientist, other things, they go,
what are you talking about?
You know, crazy person from the future.
And I think that’s another thing that we’re going to see even more of,
which is like, oh, didn’t realize that was going to be the job.
And that’s cool.
And, and so I think that’s the, you know, those are some of the things.
But, you know, I try not to make overly specific predictions because usually
there may all put it this way, William Gibson, science fiction author has
a really good quote, which is, the future is already here.
It’s unevenly distributed.
And, you know, he’s been a great, you know, Neuromancer was the internet,
everything else.
Now he was being asked in an interview, like, well, how did you see the future?
And it’s like, look, thank you for, for the compliment.
But by the way, if you read Neuromancer, sure, I got AI right.
I got the internet right.
I missed the mobile phone.
And so that’s the kind of thing that, you know, we’re always looking for
is that surprise and delight moment.
Well, yeah, fam.
That’s it for episode six, the final episode of the Yaff creator series.
As we’ve heard it in the series, creating content isn’t just about algorithms and views.
It’s about connections, storytelling and sharing your unique voice with the world.
And remember, if you’re eager to get started with using AI to take your content
to the next level, then try OpusClip.
OpusClip uses advanced AI to help you extract the most authentic, engaging
moments from your content, whether it’s a heartfelt story or a quirky
interaction or an insightful tip.
OpusClip makes it easy to transform those moments into shareable clips
that truly connect with your audience and drive engagement.
You can try OpusClip today at opus.pro/clipanything.
Thank you so much for tuning into this episode and the entire Yaff creator series.
I hope you’re now equipped with the tools and knowledge to thrive in your creator journey.
This is your host, Hala Taha, signing off.
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(gentle music)
(gentle music)
– Hello, young and profitors.
Welcome to the sixth and final episode
of the Yap Creator series presented by Opus Clip.
In this series, we’re diving deep into the art
and science of content creation,
how to create, connect, and thrive as a modern day creator.
We’re finishing up this series with a look
into the brave new world of AI content creation.
In this episode, we’ll dive into some practical AI strategies
that can help you unlock your creative potential.
And you’ll hear from Yap guests like Dean Graziozzi,
Tom Billu, Jen Gottlieb, and Reid Hoffman
about how they think AI will remake content creation
and entrepreneurship in the future.
Let’s start off with this hard truth.
If you want to be an entrepreneur
and a content creator in 2025,
you have to learn how to use AI tools.
It’s no longer an optional feature
or nice to have capability.
You need to know how to use AI
and how to figure out how it can best help your business.
AI has already transformed entrepreneurship in recent years.
Today, AI and other online technologies
have made it possible for people to start a business
in a matter of hours with minimal upfront costs.
Dean Graziozzi, the iconic entrepreneur, business expert,
and co-founder of Mastermind reminded me recently
of how far we’ve come as entrepreneurs
over just this current century.
– When I started 27 years ago, listen to this, Hala,
I had to produce an infomercial
’cause there was no internet.
People are like, “Why’d you do infomercials?
“Like, ’cause I’m old.”
Like, there was no internet.
So I had to produce an infomercial, which was $150,000.
And I used credit cards to get half that done.
I had to get product built.
This was when there was DVDs and cassette tapes and booklets.
I had to get product printed and I had to put it
in the warehouse and tapes and DVDs.
I had to hire a company to ship it.
Then I had to pay $50,000 in TV media just to get a test.
So I was in over $200,000
and I was selling a $37 course.
Like, my family’s like, “You’re an idiot.”
Like, how many of those $37 courses do you have to sell
just to get your money back?
All of that had to happen.
Fast forward today.
You could literally use AI to help you unlock
your life experience, to turn it into a coaching program
or a course or a workshop or a monthly membership.
You literally could do that in hours, right?
You could get the framework of what you do.
I would love to know your entrepreneurial journey.
When I met you, you wanted to be an entrepreneur.
Now you got 60 or 80 employees and a thriving business.
I would pay anything.
I wanna know your story.
If you were 27 years ago,
you’d have to do all things I did.
Right now, you literally could go to AI for a day,
lay it out, film on your phone
and plug into a system where by the end of the week
for the cost of like five cups of coffee,
you could be online targeting your ideal client
and making sales.
So if you look at why it’s been easier,
things are getting exponentially easier every single day.
People say to me, “Is AI gonna take my job?”
I’m like, “No.”
People who use AI the right way will take your job
or take your career.
That’s all it is.
It’s not stealing your job.
And everything new, maybe not for a younger generation,
but everything new for a little bit older generation
thinks it’s the end of the world.
Like Dean said, AI is making some things exponentially easier.
And if you aren’t going to take advantage
of that in your business,
then you can bet that other entrepreneurs out there
will be using it in theirs.
And because AI, along with the internet,
cloud computing and access to data
have made it easier than ever
for people to start businesses,
you can expect a jump in the number of solopreneurs
and entrepreneurs in the years ahead as well.
Peter Norvig, the former head of search at Google
and an AI expert told me about some of the advantages
that he thinks AI savvy entrepreneurs
will have in the years ahead,
including an unprecedented opportunity
to challenge much larger competitors
and established brands.
So this conversation made me realize
that there really is no better time to be an entrepreneur,
because as we were talking about,
a lot of jobs might get replaced by AI.
And when you’re an entrepreneur,
when you own the business,
you’re sort of in control of all those decisions.
And you’re the one who might end up benefiting
from the cost savings of replacing a human with AI.
So do you feel like AI is going to generate
a lot more entrepreneurs and solopreneurs in the future?
Absolutely.
And I think it’s a combination.
So I think AI is a big part of it.
I think the internet and access to data was part of it.
The cloud computing was a big part of it.
So it used to be, if you were a software engineer,
the hardest part was raising money
because you had to buy a lot of computers
and just to get started.
Now all you need is a laptop and a Starbucks card.
And you can sit there and start going
and then rent out the cloud computing resources
as you need them and pay as you go.
And so I think AI will have a similar type of effect.
You can now start doing things much more quickly.
You can prototype something
and go to a release product much faster.
And it’ll also make it more widely available.
So I live in Silicon Valley,
so I see all these notices going around
of saying looking for a technical co-founder.
So there’s lots of people that say,
well, I have an idea, but I’m not enough of a programmer
to do it, so I need somebody else to help me do it.
I think in the future, a lot of those people
will be able to do it themselves.
So I had a great example of a friend who’s a biologist
and he said, I’m not a programmer.
I can pull some data out of a spreadsheet and make a chart,
but I can’t do much more than that.
But I study bird migrations
and I always wanted to have like this interactive map
of where the birds are going and play with that.
And he said, and I knew a real programmer could do it,
but it was way beyond me.
But then I heard about this co-pilot
and I started playing around with it
and I built the app by myself.
And so I think we’ll see a lot more of that
of people that are non-technical or semi-technical
who previously thought, here’s something
that’s way beyond what I could ever do.
I need to find somebody else to do it.
Now I can do it myself.
– Yeah, I totally agree.
And we’re seeing it first with like the arts.
For example, now you can use Dolly
and be a graphic designer.
You can use ChatGBT and be a writer.
So so many of the marketing things
are already being outsourced by AI.
It’s only a amount of time
where some of these more difficult things
like creating an app like you were saying
is gonna be able to be done with AI.
– Absolutely.
– Cool, so what are the ways that you advise
that entrepreneurs use AI in the workplace right now?
– I guess so, you could help build prototype systems
like that, you can do research.
You can ask, give me a summary of this topic.
What are the important things?
What do I need to know?
As you said, creating artwork and so on,
if that’s not a skill you have,
they can definitely help you do that.
Looking for things that you don’t know is useful.
And so I think just being aware of what the possibilities are
and having that as one of the things that you can call upon.
It’s not gonna solve everything for you,
but it just makes everything go a little bit faster.
– Yeah.
Do you think that AI is gonna help accelerate inequality?
– I think it’s kind of mixed.
So any kind of software, any kind of goods
with zero marginal cost,
tends to concentrate wealth in the hands of a few.
And so that’s definitely something to be worried about.
With AI, we also have this aspect
that the very largest models are big and expensive.
They require big capital investments.
And if you’d asked me two years ago,
I would have said, oh, all the AI is gonna migrate
to the big cloud providers
’cause they’re gonna be the only ones
that can build these large state-of-the-art models.
But I think we’re already going past that.
So we’re now seeing these much smaller open-source models
that are almost as good
and that don’t impose a barrier of huge upfront costs.
So I think there’s an opportunity.
Yes, the big companies are gonna get bigger because of this,
but I think there’s also this opportunity
for the small opportunistic entrepreneur
to say, here’s an opening
and I can move much faster than I could before
and I can build something and get it done
and then have that available.
– As AI continues to advance,
those who fail to adopt risk
will fall behind their more tech-savvy competitors.
But those who can figure out how to leverage AI effectively
will have a major competitive advantage.
Sal Khan, the founder of the Khan Academy,
who’s working with OpenAI to develop AI tools
for teaching students,
told me that AI is going to fundamentally
change the nature of work.
And he believes that those who can level up their skills
to keep up with that pace of change will rise to the top.
A lot of the times when we’re thinking about AI,
we’re thinking about how it replaces something.
But this is really all about how it’s supporting students.
How do you think that this could also translate
in the workplace or in the private sector?
– Yeah, I think it is a big interesting question
on what AI is going to do to the labor force broadly.
I think the meme that has been going around
over the last year, year and a half
has been you won’t get replaced by an AI,
you’re going to get replaced by a human using an AI.
And so I think the imperative is,
is that almost in any industry,
if you learn to leverage these tools to be more productive,
you’re going to be in a good place
and maybe be more productive in more domains as well.
So I think that’s where the education system needs
to make sure that students can leverage these tools one
to enhance their own learning.
At the end of the day, if you want to be,
people say how AI can do writing well,
how it can do software engineering well.
The reality is you’re still going to need people
to be able to put those pieces together.
So instead of being the person writing the basic code,
you’re going to be more of the software architect
or the project manager.
Instead of being the entry level writer,
the world is going to need more editors,
more people who can put things together.
But no one wants an editor or a software architect
who can’t write or code as well as the junior writers
or the junior software engineers.
So I think it’s still an imperative for people
to learn their traditional academic skills.
This, in fact, may be better than in the past
and maybe the AI can help there and then be able
to leverage these tools in whatever they’re actually doing.
So let’s dig more into how AI tools can help you
raise your content creation game or just get it started.
Content creation can be a demanding process
and one of the biggest challenges that new creators face
is coming up with fresh, engaging ideas.
This is where AI can become your brainstorming buddy
and your new best friend.
AI can help content creators generate ideas
from podcast topics and episode names
to social media posts and catchy opening lines.
Jen Gottlieb, who’s helped countless of entrepreneurs
get their message out, told me how she envisions AI
as every entrepreneur’s personal assistant
when it comes to content creation.
(air whooshing)
– When I went on your website,
I noticed like your big message point right now is AI.
We help you leverage AI to grow your brand,
to build communities.
Can you give us some examples
of how you guys are actually leveraging AI to do that?
– Yeah, it’s so cool.
So, Hala, have you started playing with it at all yet?
– Of course, I’m like, I’m doing all these different things.
I’m trying to like regenerate my voice
so I don’t have to record commercials
and doing all this kind of stuff.
– Yes, we’ve been doing that too.
So there’s so much, it’s a little overwhelming
at how much and how fast it’s happening.
But there is so many amazing tools out there right now,
even just using chatGPT.
Forget all the hundreds, thousands of tools
that there are to generate voice, generate images,
repurpose content, generate video.
There’s so many tools, but really chatGPT alone
can help you create so much content at scale.
So for people, and the biggest excuse that I hear
that people give me on a regular basis
is to why they’re not posting and why they’re not sharing
is because they don’t know what to say,
they don’t have any ideas, they don’t know what to talk about.
I’m like, you no longer have that issue.
You no longer have that issue because you have chatGPT for.
And you can literally just go in there
and have it act as your personal content creator assistant.
And it doesn’t mean that it needs to write
all of your stuff for you,
but you can have it as your assistant,
help you come up with ideas,
help you come up with podcast ideas, names of episodes,
different posts that you can do.
It can, we use all kinds of different apps to crop our videos
and make our reels and give us scripts for YouTube videos
and YouTube ads and Facebook ads.
The opportunities are endless.
So we’re doing actually monthly challenges
where we’re teaching just beginner-beginners
how to understand these technologies
so they can slowly start to implement them into our business
because we’re still early.
The most of the world still doesn’t understand this
or know how to use it.
And so if you could just get on board early,
your business is going to skyrocket way faster
than all the other ones that are gonna eventually
have to get on board because it’s not going anywhere.
In fact, the CEO of Google, did you hear this,
said that AI is more profound than fire and electricity.
– Wow.
– So it’s pretty awesome.
I get that it’s scary for some people,
but also what’s really important to remember
is that AI is not necessarily gonna take your job.
However, maybe somebody that understands
and knows how to use AI might.
So it’s important for everyone to start just learning,
just playing.
All you gotta do is start playing with it.
You don’t have to become an expert right away,
but just familiarize yourself with it.
And if it can help you create content
and take that fear out of the way of not knowing what to say
and not knowing what to write,
it can really be an amazing sidekick for you.
– I love how Jen describes AI as an amazing sidekick.
The key then is not to view AI
as a replacement for human creativity,
but as a collaborative partner
that can spark your inspiration
and unleash your own imaginative potential.
Sal Khan also believes that AI will enhance creativity,
not destroy it.
And he imagines a future in which more people
will be able to generate and test ideas than ever before.
So I know one thing that you talked about in your book
is how AI can potentially supercharge human creativity.
Can you talk to us about some of the ways
that you imagine it can do that?
– Yeah, I mean, this is the other fear that folks have
is that, I mean, I could go onto any of these generative AI
and say, hey, write a screenplay for me
or create an art piece in the style of whatever.
And it’ll bam, it was just there.
And so everyone’s afraid, like, oh my God,
this is the end of creativity.
I’ll say a couple of things.
One, this isn’t the first time in history
something like this has happened.
And I write about this in my book, Brave New Words,
is in the 19th century, when the camera came out,
I am sure a lot of portrait artists said, oh my God,
this is cheating, this thing, you just press a button
and it does essentially a real life picture of it.
And, but all of the artistry is gone.
Now we know on one level that didn’t happen,
maybe the people hiring a portrait artist
to paint a portrait of them,
maybe that market has declined a little bit
because of the camera, but it didn’t get rid of creativity.
In fact, a whole new field, a new creative field,
not only existed, but it democratized art in some ways
where more people could do artistic things.
I think you’re going to see something very similar
happening with AI.
And the other thing I emphasize is creativity
isn’t a zero sum game.
It’s not that like, let’s say you and I,
let’s consider ourselves creative people,
each of us by ourselves can be reasonably creative.
But if you and I are able to chat about things
and brainstorm together and rift together,
I think we’re each going to become more creative, not less.
I’m not just gonna say, oh, Hala has got good ideas.
I’m just gonna check out.
I’m gonna say, oh, I love Hala’s idea there.
And well, what if we did this too?
I think any of us who consider ourselves reasonably creative
recognize that our most creative times in our life
were when we were around other creative people.
And so I think AI is going to democratize that,
where there could be a young girl in Afghanistan someplace
and she’s not even allowed to go to school.
But if she has access to this, she could brainstorm.
She could riff ideas.
She could test ideas.
Now, it’ll be even better if it could be with the AI
and other people around, but you might not have that.
And so I think AI is going to actually be an enhancer
for creativity.
I also think it’s going to lower if today you are,
I didn’t even allow myself to think that I might be,
be able to become a filmmaker one day.
And I was like, who gets to make a film?
They cost tens, if not hundreds of millions of dollars.
You got to know the right people, et cetera, et cetera.
But now AI is going to make that much more accessible
where you can start to do movie quality production
for a hundredth or a thousandth of the cost
that you might have before.
Now, once again, I don’t think it’s gonna put creatives
out of work.
It’s going to allow more people to have creative expression
and that the good stuff is going to surface.
In fact, it’s a lot like podcasts or YouTube.
These were both democratizing.
And yeah, they have in some ways threatened
the traditional media establishment,
but they’ve been good overall
because there’s a lot of creative people
who couldn’t break into the traditional media establishment
before, but now they can self-publish on a podcast
or self-publish on YouTube and the world discovers them.
– But of course, AI is not just helpful
for generating ideas.
It can do so much more.
As I discussed with the video marketing expert, Ken Okazaki,
AI can also generate multiple title and hook options
for improved content performance.
(whoosh)
– So for hooks lately, I’ve been using chat GBT
for anything that I have to come up with some sort of title.
I’m like, say this in 10 different ways, right?
Have you been using chat GBT for that kind of thing?
– We have this one-on-one coaching with our clients
’cause a lot of agencies, they actually provide all the tools.
They say, just send us the video
and we’ll do everything else for you.
Send us the podcast, we’ll do everything
or we’ll give you all the gear.
And the gap in the market is actually someone to show up
and live direct and coach people.
A lot of people, they don’t create it
because they don’t have the time, their schedule’s too full
or they get set up and then their hour turns into 15 minutes
because of all the other stuff they have to take care of
but the accountability.
So our coaches actually now, using some AI,
using their own experience as marketers
will create all of the content plans.
And that’s the hook, whether it’s a question yes
and that they can answer, whether it’s finish the sentence,
whether it’s a framework, I have a few frameworks
like what I just showed you the number
and the emotional word, there’s 100 others
but we’ll get them all planned out
and then we’ll have a conversation for an hour
and shoot anywhere from 10 to 30 videos within that hour.
And that’s the short form content.
So the hooks nowadays using chat GPT
does help us get there faster.
It’s like, I can’t think of an analogy here
but it just gets us there faster.
So we’re no longer starting from zero,
we’re starting from maybe 60 or 70
and then our coaches will finish the rest.
– Yeah, I love that.
– AI can also help you repurpose your content
across different platforms, maximizing its reach and impact.
For example, AI can help you take an audio podcast content
and create text-based content, social media clips,
videos and more.
And according to the online marketing guru Neil Patel,
this kind of content repurposing
can be a game changer for marketing purposes.
(air whooshing)
– What are the biggest trends that you see this year
in marketing?
– The biggest trend that we’re seeing this year
right now in marketing is podcasting.
So people look at podcasting, we surveyed over 8,000 companies
and we found that the two big trends were podcasting and AI.
And here’s what I mean by that.
When we look at the total number of blogs out there,
it’s over a billion.
When you look at the total number of podcasts out there,
it’s less than 10 million.
It’s a wide open ocean.
And then people are starting to repurpose that content
and use it all over the place.
Because you can use a podcast content
to turn it into text-based content.
You can use it to turn it into social media clips,
whether it’s shorts or long-form video.
And what’s really cool is when you do podcasts,
a lot of times people are doing them with other people
like you and I are, and we’re both gonna push this
on all the social profiles
and we’re both gonna get played from this.
So it’s actually a really amazing
win-win strategy for both of us, right?
So companies are really pushing hard on podcasting
and they’re pushing really hard on AI.
What can they automate?
And most people look at AI like,
oh, I can use open AI to help write content
and I can use them to figure out how to create images.
But there’s much more to AI
from when we interviewed companies.
A big portion of what they’re looking to use AI
from in a marketing standpoint is analytics.
How can you have AI analyze your analytics
on a daily basis and tell you where the wastage is
within your marketing campaigns
and where you can cut costs and reallocate money?
Because if you look at the biggest expense in marketing,
it’s not services.
It’s not writing a piece of content.
It’s actually spending money on paid advertising.
Look at the revenue that Google is generating
and Facebook is generating.
I think Google still is like a trillion dollar company
or somewhere around there depending on the month you’re in.
And Facebook’s still a massive company.
We spend so much money on ad dollars.
Imagine if analytics were analyzed by AI
and it told us quicker when to cut our losses.
– Another area where AI can help you magnify your reach
is in public relations.
Here’s Jen Gottlieb again,
talking about paid versus earned PR
and the difference that AI can make.
– Okay, let’s talk about paid.
Okay, paid versus earned.
Earned is always the best.
Always the best because it’s earned media, right?
They chose you to be on their platform.
They chose you.
So it’s always gonna be the most organic.
It’s always gonna feel the best.
It’s always going to actually elevate your brand.
Some forms of paid media you can actually tell it was paid
and so that it can actually kind of make your brand
look a little shitty, excuse my language.
It can do that, but here’s the thing.
Sometimes, sometimes I have seen clients
that have maybe done a paid sponsorship on a big show
or strategically did some paid media
where they were prepared to amplify it in a way
that was going to create more credibility,
influence and authority in a big way.
So as long as you know that you’re gonna,
like let’s say you do a paid sponsorship,
you’ve got a product.
Let’s say it’s a food product
and I know that the Today Show, Good Morning America,
sometimes they’ll have sponsors.
I know that I think some of the other daytime shows
like Drew Barrymore, like you can pay
to get your product on that show.
So if you go into it, not like, okay,
all the people on the show are gonna watch and see it,
that’s amazing, but how am I gonna take this actual segment,
this clip that I have or this photo of me
and my brand on this show
and amplify it, send it out in emails,
put it on my website, make 85,000 Reels out of it,
make an entire podcast out of it,
use AI to take the actual content,
repurpose the transcript of the entire interview
and make so many posts and tweets and threads.
You could take one segment
and you could make a year’s worth of content
out of that one segment.
If you do it that way, I don’t care what you do.
If you pay or if it’s earned,
obviously it’s always better earned,
but it’s what you do with it that counts.
(air whooshing)
AI can make content generation and deployment so easy
at times that you can lose sight of your own role
in the finished product.
The networking expert, Michelle Tillis-Letterman,
cautions that while AI can automate some tasks for us,
it’s important to maintain a human touch
and authenticity in your content.
(air whooshing)
I think AI is really gonna help people
with technical skills, right?
And these hard skills that we once used to need
to go to school for and train for and memorize,
we no longer are gonna need to do that
because AI is gonna handle the hard skills for us.
But what it can’t do is the soft skills
and that’s what makes connectors so special, right?
And so I think being a connector
is gonna be actually more valuable
and a skill that more hiring managers
and people are gonna desire as time goes on
and as AI starts to take more precedent in the workplace,
I think being a connector is gonna even be more valuable.
I do worry about AI kind of removing the authenticity
from our communications
because one of the things that AI does for us
is it helps us draft communications really quickly
and then we might edit.
But we might be sending things
without really putting ourselves into them.
And that’s where that authenticity
and that connection can get lost.
So use it for what it does, which is speed us up,
but make sure that you kind of bookend it
with the essence of you.
(whooshing)
If you wanna create high quality content
at lightning speed,
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At YAP Media, we’re using Opus Clip’s AI features
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By leveraging Opus Clip,
we can quickly extract the most engaging moments
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This has allowed us to consistently create content
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With Opus Clip, we can maximize the reach
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It’s not just about saving time,
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So if you’re looking to take your content creation
to the next level,
Opus Clip is the AI hack that will help you create,
share, and thrive as a modern-day creator.
Finally, I wanted to take a step back
and sketch out a future where AI is at the core
of content creation
and what it means to be an online entrepreneur.
First, I want you to hear from Tom Billu,
who told me that the world as we know it
as a content creator will end in the next two years.
Here’s his thoughts about increased competition
as a creator with AI
and how he thinks we should try to manage all this change.
So one of the things that I read
is that you say that content creation
is going to completely change.
You say the world as you know it
as a content creator will end in two years.
Now, as a content creator, that’s very scary
why do you believe that?
So AI tools will make it such that
all of the things that we use as a moat
are gonna go away.
So it takes a while to master all the tools.
It takes a while to get all the different people
on your podcast, all that stuff.
What’s going to end up happening
is all of this information is gonna fracture,
like hyper fracture,
and somebody will be able to have an idea
for a video with or without a guest.
I mean, you could post videos of like,
here’s my conversation,
my imagined conversation with Elon Musk,
stuff like that,
and instead of actually needing to get that person
on your podcast, you just have the AI spin up,
his personality, you ask a bunch of questions,
and if you do it in a way that the audience
finds more interesting than the next person,
then that’s gonna be what it’s gonna be.
So what’s gonna end up happening is right now,
it’s already changed so much, you’re so young,
you probably don’t have a sense
of just how much it’s already changed.
But like when I was growing up,
there was, you know, whatever five channels,
and that was it, and they controlled the narrative.
And we didn’t even realize the narrative was being controlled.
And then as things have gone to social,
now you start seeing things break apart.
Now, when I started podcasting,
people literally like, Tom, why are you doing this?
It’s already played out, all the players that are there
that are gonna be there, it’s already decided, man,
it’s too late.
When I started, there were 400 podcasts.
There’s now six million podcasts.
So it is just insane how many more podcasts,
and I may have said 400,000 podcasts.
So the world has just changed absolutely dramatically,
and that’s gonna keep happening,
where the format of a podcast itself
is gonna get disrupted by somebody alone with an AI,
doing things that nobody’s ever thought of before,
and the difficulty of production,
the friction of going from idea to execution
is the current mode.
That’s gonna go away,
which means this will be more like TikTok.
So instead of there being a person that has a podcast,
take a Rogan or something like that,
instead of that person dominating the landscape,
you’re gonna have like,
oh, one of his episodes might pop off,
but somebody else is gonna release something else
that’s a totally unique format that nobody saw coming,
and it’ll just be like that,
and people will just be scrolling onto the next,
onto the next, onto the next,
and that’s gonna happen across everything.
It’s gonna happen across video game production,
which I trust may have just as much anxiety as you.
But the key is to adopt AI faster than the competition.
And then just remember that one,
we’re moving towards an abundance reality
where if AI does all of the wildly disruptive stuff
that people think it’s gonna do over the next, say, 10 years,
it’s also gonna be dropping the cost of virtually everything.
So everything is just getting cheaper.
Now this takes you into a post-capitalistic society,
and there are big questions around what that looks like,
but people will have access to the things
that they want for far, far, far cheaper.
Now that doesn’t mean people won’t find a way to peacock
through other means, because we will,
but especially when you throw in the mix
brain-computer interfaces,
this is all gonna get real weird.
There are already people that can play video games,
like proper video games,
using just their brain-computer interface.
– Oh my God.
– It’s nuts.
– That is so nuts.
And you were just saying when you first started,
400,000 podcasts, and everyone was telling you,
there’s no chance, it’s already saturated.
AI’s gonna make things even more saturated.
So what is your perspective about the increased competition
and if there’s even a point to participate
if there’s gonna be that much competition?
– So I think people make a mistake
when they do preemptive quitting or preemptive strikes.
The reality is you wanna pay attention,
you wanna be at the cutting edge,
you wanna be integrating AI.
Right now, AI is a phenomenal tool,
and it is a terrible master.
So it’s not gonna be able to do things
without humans yet.
So people should be excited right now for this phase.
It’s going to allow you to do more with less.
And so if you’re somebody like you
that’s paying attention, you’ve got a whole thesis,
you know what you’re moving towards,
AI is gonna help you keep costs down,
it’ll help you stay really nimble.
Now, if AI starts changing the landscape,
then just pay attention.
Like, okay, what do we need to do to stand out?
How do we add value?
And yes, it’s going to change things.
And yes, some people are going to get smashed
into little pieces.
But if you’re really paying attention,
and if you continue to look at where’s the puck going to go,
then you’ll be in better shape.
Now, I’ve often made the quip that, yes,
you should always skate to where the puck is going to go,
but it’s getting a little hard now
’cause the puck is teleporting.
But it’s still, it’s the right idea.
You wanna pay attention to, okay, predictive engine.
Where is this going?
What does this mean for content creation?
I think there is gonna be that hyperfragmentation.
I think this is really gonna be about deep communities.
So part of the reason that I’m on Twitch now
doing my video game streaming is that, yes,
I’m building a video game,
so I need to build a community around that.
But also historically, I built audiences, not communities.
And so this is a chance for me to really build
a deep community where the interactions are very different.
And that’s gonna be something that AI will have a hard time with
just because people know on the other side of this
is not a person, it’s AI.
And so I think there will be some things
that people just have a weird resonance
when it’s AI versus when it’s a real person.
So I’ll be looking for opportunities like that.
I’ll be looking for places where I wanna lean into
the humanity of it all.
And I’ll be looking for places where I wanna lean
into the AI of it all.
But because I don’t push back
on the way the world actually is, AI is here.
AI will keep getting better.
AI may slow down, but I don’t think it’s gonna stop.
So I’m just paying attention to where it’s at
and how I can leverage it for now.
While it’s scary to think that AI
is going to change everything, we can’t just be scared.
We’ve gotta do something about it.
And nobody’s gonna be more equipped
to take on these challenges than entrepreneurs.
We’re creative, we’re innovative, we’re flexible.
And we know how to manage people
and eventually manage AI agents.
In fact, Reid Hoffman told me in the near future,
we’re going to have AI agents on our phones, devices,
that become our personal assistants, tutors, drivers,
advisors, and things that we can’t even imagine yet.
For the creative and innovative minds, AI won’t be a threat.
It’s going to be a powerful amplifier.
It will dramatically enhance our abilities,
expanding the scope and impact of their ideas.
In essence, AI will become a force multiplier
for human ingenuity.
Here’s a clip from my conversation with Reid Hoffman,
the co-founder of LinkedIn and an early investor
in open AI on AI agents, content creation,
and the wild feature that he predicts for us.
So part of what freaks people out a little bit is like,
you know, we are going to this agentic universe
where all of a sudden we’re supposed to having phones
and PCs, which we’ll still have, we’ll have agents.
And by the way, we’ll have more than one.
We may have one that we’re, you know,
it’s particularly the hollow Reid, you know,
ongoing companion always, you know, always around us
and helping us with things.
But there’s going to be a suite of them, you know,
with kind of different specialties
and different engagements.
And by the way, you know, your office is going to have one,
your working group is going to have one,
and you know, probably your podcast is going to have one,
you know, et cetera.
And we hear fairly soon and people say,
well, if they’re agentic, does that take my agency away?
And the answer is no.
The same way that when you work with colleagues
and you work with employees and everything else,
that doesn’t actually, that expands your agency.
That doesn’t take it away.
And by the way, you know, these agents will be making predictions
off all the data, which is a lot more than any of us have
about what things will be really good for us.
– Yeah.
I mean, I have to say, thinking about agents is so mind blowing.
And when I think about AI and all the talks that I’ve had,
a lot of people talk about it as being like a great equalizer.
And we were just talking about how humans are not going to work
and everything like that, but I’m competitive, right?
So like as I’ve been going through these conversations,
I’ve been thinking about like, well, how am I going to be
like the best version of me?
How am I going to be like a better entrepreneur and compete?
But now as I’ve thought about it more, I realized that it’s like,
you have to be the best trainer of the AI.
Like I kind of imagine everybody being an entrepreneur,
having agents that work at their personal company, basically.
And you basically have to be the best at coordinating your agents
and figuring out how to like mobilize all that AI
and all your AI support.
And so smart people are going to be smarter at that, right?
And creative and innovative people are going to be more creative
and innovative when it comes to their own agents.
And so I just feel like a lot of people are probably worried
that like, you know, there’s not going to be any room for them
to your point as humans.
But I really think it’s going to be how you manage your AI.
In addition to training, it’s also deploying, organizing, executing,
you know, strategizing all of the above.
And that’s part of the reason why, you know, kind of with super agency
and the other kind of content that I’ve been trying to get out there
and people say, it’s like, start playing with it, start exploring
because you want to start building the muscles
and getting engaged with it is really important.
And that’s that’s the most central thing.
And again, part of reason I called it agency, because it’s like, you know,
own your agency and go do it.
And part of the super agency is when millions of us all start doing that,
it benefits all of us much more than just even the technology benefits
each of us individually by ourselves.
So one of the things that I wanted to talk to you about was trust
when it comes to AI, because I feel like a lot of people are worried
about misinformation, there’s so many deep fakes out there.
And people are just worried about trust when it comes to AI.
So what are your thoughts around that?
So trust is in, unfortunately, short supply these days.
Generally, not just for the AI, trust in institutions, trust in, you know,
democracies, voting systems, other people’s intent, you know, other kinds of things.
So so trust is challenging.
Now, the way that you that I think it’s going to be very important
to build and maintain trust of the AI is for the people who are building it
to be very clear about like what their what their goals are, what they’re doing,
what they’re doing to try to build and maintain trust.
You know, part of the reason why, of course, you know, my encouragement
with super agency is for people to go try it because as they begin to try it
and learn what kinds of good things they can do, what kinds of things are going to be empowered,
that will be the kind of thing that builds the kind of positive trust
in these kinds of circumstances.
And, you know, my my advice to individuals, you know, encountering these things,
like, you know, a classic suspicion and say, well, big tech companies
who are trying to make a lot of money or building these things and they’re trying
to make money from you.
And I was like, well, by the way, trying to make money from you is usually offering
you a product and service you really like that really is something
that you come back for that you keep using.
That’s good for you.
That’s the goodness of modern business.
So you go, OK, so which thing should I trust these AIs on?
And which thing should I not?
And the answer is, well, if you generally shouldn’t, you should understand
that company is trying to have you as a lifelong loyal customer.
But that generally speaking, most of them are smart about doing that.
So they’re going to try to make it good.
If it’s if it’s something that’s particularly important to you, cross checking,
it’s important, like, you know, when I go to GBD4 and get a prompt and I go,
you know, huh, that doesn’t really make full sense to me.
I’m going to go look at this a little bit more, you know, because it’s like, OK,
you know, if it said something about like, yeah, your lab, your, you know,
your black lab can eat that mushroom.
It’s like, no, I really want to know.
Yeah, double check that, you know.
So and so, you know, that kind of thing.
And by the way, over time, these will get better and better for, you know,
kind of how it operates.
And so I think that’s that’s the kind of thing.
But I think that’s the only by engaging and using having dialogue,
having that dialogue match our experience over time, you know,
being accountable as creators and companies for, you know,
here are the things that we want in the use and here are the things that are
still under development and being clear about that so that people have a sense of,
OK, I understand it’s not perfect, but it could be really good for me.
We were talking about deep fakes before.
And I came across this interview of you interviewing your own AI on your YouTube.
You call it read AI and it’s an AI video avatar of you.
Talk to us about how you felt in that interview.
Did you learn anything from it?
Did you did it?
Did you help you realize anything about AI in the future?
Well, so it came about primarily because I was like, look,
here’s a technology that everyone’s so skeptical about.
Our name for it is Deep Fakes.
It’s kind of like, like if your name was disaster, OK.
You know, so it’s like, OK, but actually it was more interesting
as kind of a palette and exploration.
Like you said, well, I only want to talk to readers.
Absolutely not.
But what I want to talk to read AI sometimes and doing these things and have
that as a way of kind of having a dialogue with myself and also showing
kind of what’s good at because once I did that, one of the things I realized
is I was after I made that I was off to go give a speech at the University
of Perugia in kind of defensive and honorary doctorate.
And I sort of wrote out the speech and then I went, you know,
I could actually have AI read AI, give this speech in all.
I’m only really fluent in English and all of these other languages,
you know, ranging from Hindi to Chinese to Arabic to all these things.
And to give the speech in those languages where people are much like
it was bizarre listening to me, my voice, speaking Hindi or Chinese fluently.
It’s like, well, I would.
Well, what I sound like if I were speaking Chinese anyway.
So but it was like it was humanizing was with the things I thought I would.
I thought I would really dislike it and it was humanizing.
And it started making me realize just like any just just as I say to other people,
hey, you should use the technology to get a sense of it and control
and to kind of, you know, give you to reinforce your own agency with the technology.
It was like that was me doing that with that.
And, you know, we continue to do new things with read AI.
Yeah, it’s so cool.
I feel like in terms of content creation,
I’ve got a lot of creator entrepreneurs that listen to the show.
I feel like AI is totally going to change the game.
Like even with me, I have my voice.
If I’m sick or if I’m like if I miss a commercial, we can use my voice as like an intermediate step.
Like I’ll always rerecord it usually, make sure that it’s me.
But it’s really close to my voice.
Like people really can’t tell and we’re working on my video.
And to your point, like people probably think I’m crazy, creating my own deep bank.
But I want to be able to scale myself and this is the future.
And you just gave me such a great idea in terms of the translations.
You know, people love to watch content all over the world.
And not everybody speaks English.
So one last question for you on the future of AI.
So you’re obviously at the forefront of this.
You’ve thought a lot about it.
You’ve written books on AI.
So I just want you and you can take your time with this because I think it’s very interesting.
How do you imagine our world to be five, 10, 20 years in the future with AI?
What do you imagine the world to be like?
Well, one of the things that’s a great way to look foolish in the future is make
overly specific predictions, partially because, you know, the usual principle
I used to say in this is the future is sooner and stranger than you think.
And so, you know, people thought in the 80s, we’re going to get AI, but we didn’t get AI.
We got the internet, we got mobile phone.
Well, maybe now we’re going to get AI.
I mean, you know, we’re going to get what shape of AI is the interesting question.
And so if you said, you know, what I think is kind of the minimum guarantee
is there’s going to be like, as opposed to like computer interfaces or phone
interfaces, we’re going to have agents.
And agents are going to be the primary mode of kind of navigation.
What we describe in super agency is an informational GPS.
So in this entire informational digital world, we’ll do that.
And there will be more agents than there are people, especially when you consider
the, even though there might be just one agent pie, that’s kind of then
instantiated with what remembers out of its conversations and interaction with
the HALA, what it understands, remembers in its conversation, interactions with
read, et cetera, et cetera.
There’s kind of this, this, this, this, this, this flow of agents.
Now, one of the things that I think people haven’t really fully tracked yet,
but I think what would be interesting is how agents end up talking to each other.
Because when we have that many agents, you know, part of how you and I are
going to coordinate, like we say, Hey, what should we talk about in the podcast?
Well, one of our preps will be your agent.
We’ll talk to my agent.
And they’ll kind of go, well, you know, these topics will be really good.
And, you know, hey, when you, when you ask a question this way, it’ll be great.
And when you answer it this way, it’ll be great.
You know, and da, da, da, da, and you know, that kind of thing.
Or this could be a really new, interesting thing to try.
And that will be part of the world that we will be in.
And I think that, you know, part of that will then make, you know, like the premium
on thinking creatively, thinking differently.
You know, as you mentioned, we’ll be much higher.
The notion that, you know, what we, you know, kind of like my guess is, like,
for example, if you go back 30 years and you told someone there
would be these jobs called web designer, data scientist, other things, they go,
what are you talking about?
You know, crazy person from the future.
And I think that’s another thing that we’re going to see even more of,
which is like, oh, didn’t realize that was going to be the job.
And that’s cool.
And, and so I think that’s the, you know, those are some of the things.
But, you know, I try not to make overly specific predictions because usually
there may all put it this way, William Gibson, science fiction author has
a really good quote, which is, the future is already here.
It’s unevenly distributed.
And, you know, he’s been a great, you know, Neuromancer was the internet,
everything else.
Now he was being asked in an interview, like, well, how did you see the future?
And it’s like, look, thank you for, for the compliment.
But by the way, if you read Neuromancer, sure, I got AI right.
I got the internet right.
I missed the mobile phone.
And so that’s the kind of thing that, you know, we’re always looking for
is that surprise and delight moment.
Well, yeah, fam.
That’s it for episode six, the final episode of the Yaff creator series.
As we’ve heard it in the series, creating content isn’t just about algorithms and views.
It’s about connections, storytelling and sharing your unique voice with the world.
And remember, if you’re eager to get started with using AI to take your content
to the next level, then try OpusClip.
OpusClip uses advanced AI to help you extract the most authentic, engaging
moments from your content, whether it’s a heartfelt story or a quirky
interaction or an insightful tip.
OpusClip makes it easy to transform those moments into shareable clips
that truly connect with your audience and drive engagement.
You can try OpusClip today at opus.pro/clipanything.
Thank you so much for tuning into this episode and the entire Yaff creator series.
I hope you’re now equipped with the tools and knowledge to thrive in your creator journey.
This is your host, Hala Taha, signing off.
[Music]
[BLANK_AUDIO]
27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You’ll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI.
In this episode, Hala will discuss:
(00:00) Introduction
(01:15) Dean Graziosi on the Evolution of Entrepreneurship
(03:46) AI’s Role in Lowering Barriers for Entrepreneurs
(12:20) AI as a Personal Assistant for Content Creation
(15:54) AI’s Impact on Creativity and the Future of Work
(19:22) Leveraging AI for Marketing and Public Relations
(24:45) Maximizing Content with AI
(25:23) The Human Touch in AI Content
(28:00) Tom Bilyeu on AI and Content Creation
(35:01) Reid Hoffman on AI Agents
(38:32) Future Predictions and Trust in AI
Try OpusClip for FREE:
Visit https://www.opus.pro/clipanything
Resources Mentioned:
YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp
YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd
YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5
YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx
YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0
YAP E316 with Kat Norton: youngandprofiting.co/40I34q4
YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD
Active Deals – youngandprofiting.com/deals
Key YAP Links
Reviews – ratethispodcast.com/yap
YouTube – youtube.com/c/YoungandProfiting
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Instagram – instagram.com/yapwithhala
Social + Podcast Services: yapmedia.com
Transcripts – youngandprofiting.com/episodes-new
Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset.
