AI transcript
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0:02:03 Young and Profiters, we are on the brink of a major wealth shift.
0:02:08 One that’s putting financial power in the hands of women over the coming decades.
0:02:14 And no matter if you’re a man or a woman, this is super important because you can create
0:02:18 business ideas to cater with this women who have more wealth.
0:02:23 Yet, despite the shift of women having more money, they’re still less likely to invest than
0:02:27 men and often feel less confident about doing so.
0:02:30 My guest in this Yap Classic episode is Jean Chaskey.
0:02:34 She believes the best way to build confidence is simple.
0:02:35 Start investing.
0:02:41 Jean is an award-winning journalist, best-selling author, and host of the podcast, Her Money.
0:02:45 She also served as the longtime financial editor of the Today Show.
0:02:50 Jean has a talent for making complex financial topics easy to understand.
0:02:55 And in this episode, she shared practical strategies for budgeting, saving, and investing.
0:02:58 All right, Yap fam, let’s get right into it.
0:03:03 Jean, welcome to Young and Profiting Podcast.
0:03:05 Thanks, Hala.
0:03:06 Thanks so much for having me.
0:03:08 I’m so excited for this conversation.
0:03:11 I think it’s going to be so insightful for my audience.
0:03:12 I really love your work.
0:03:16 You didn’t really start off in finance, which I thought was interesting.
0:03:22 And I’d love to get some backstory from you in terms of your journalism background.
0:03:23 You were an English major.
0:03:26 How did you end up first getting interested in finances?
0:03:34 I got interested, quite honestly, because my own financial life was a bit of a mess.
0:03:42 And simultaneously, the journalism job that I got was business adjacent.
0:03:50 I started my career as an editorial assistant at a magazine that no longer exists called Working
0:03:59 Woman and got to report some stories on things like business and careers and management trends
0:04:00 and investing.
0:04:09 And I was interested enough in them to try to get a job in personal finance, business journalism
0:04:17 when I left that job, which turned out to be really, really difficult because all the big business
0:04:22 magazines on the planet, I applied to all of them, thought Working Woman was a joke.
0:04:32 And finally, I got a little bit of advice that what I needed was an MBA, but I didn’t have
0:04:35 really any interest in going back to school at that point.
0:04:37 So instead, I got a job on Wall Street.
0:04:40 I worked in equity research for a couple of years.
0:04:43 I learned investing inside and out.
0:04:49 And when I came back out, I was able to reenter journalism, join Forbes from there to smart money.
0:04:52 And from there, I ended up on the Today Show for 25 years.
0:04:53 Amazing.
0:05:00 So when I looked at your career journey, it reminded me a lot of my own in terms that you skill
0:05:01 stacked to become an entrepreneur.
0:05:07 So I call this skill stack entrepreneurship, where basically you worked for other people
0:05:10 and you gained all these skills over the years.
0:05:13 And then you became an entrepreneur, basically putting these skills together.
0:05:19 And then you came out with her money and nobody could do her money better than you because
0:05:23 you had all the experiences to put together this unique offering, to put together this
0:05:25 awesome website, this awesome podcast.
0:05:31 And you had all the background and the skills, the writing, the journalism, the broadcasting,
0:05:34 the knowledge of that actual topic.
0:05:38 It’s a lot like what I did with Yap Media and my podcast network and my social agency.
0:05:43 So I’d love for you to just talk to us about that for all these young people listening.
0:05:47 Talk about the skills that you acquired over the years and then how you sort of use that in
0:05:48 your entrepreneurship journey.
0:05:53 I was one of the original side giggers, right?
0:05:57 I think I had a side hustle before it was called a side hustle.
0:06:04 Pretty much always because journalists make very little money, or at least when you’re starting
0:06:06 out as a journalist, you make very little money.
0:06:09 So originally my side hustle was teaching SATs.
0:06:16 But as I started to become a stronger writer and a stronger content creator, I was able to
0:06:19 hustle in my own industry.
0:06:27 So just by doing that, I picked up a lot of the adjacent skills that I then needed to launch
0:06:28 this business.
0:06:34 Once I was on the Today Show in particular, a lot of doors started to open.
0:06:37 These were the days where everybody was watching the Today Show.
0:06:47 And so I got a lot of offers to go out and speak, to write books, to consult for different companies
0:06:53 in the employee benefits departments where they were trying to improve the financial health
0:06:54 of their employees.
0:07:04 And I didn’t become an entrepreneur until, a full-scale entrepreneur, until 20 years down
0:07:10 the road when I left my last magazine job.
0:07:14 I actually got fired from my last magazine job because I’d gotten a little too expensive
0:07:15 for their payroll.
0:07:20 And I looked at all of the other things that I was doing.
0:07:26 I was doing radio for Oprah over here, and I was doing speaking here, and I was on my 10th
0:07:30 book over here, and I had three other clients over here.
0:07:33 And I thought, why am I getting another job?
0:07:35 I have five other jobs.
0:07:38 I just need to put them together.
0:07:43 Her money as a company came along after her money as a podcast.
0:07:47 I was doing some work with Fidelity Investments.
0:07:50 They were our original launch sponsor.
0:07:54 The fabulous team there basically said, what else can we do together?
0:07:56 And I was like, how about a podcast?
0:08:06 So we launched, and very quickly it became apparent to me that we were growing a community of like-minded
0:08:08 women who wanted to learn about money.
0:08:12 And Her Money, the company, launched around that.
0:08:13 Amazing.
0:08:15 Well, you’ve been doing such a great job.
0:08:17 I know that your podcast is super popular.
0:08:19 Your blog is very well known.
0:08:21 I’ve heard about Her Money for many years now.
0:08:26 You also have so many books, and you’ve just become such an accomplished author.
0:08:29 And a majority of your content is actually geared towards women.
0:08:34 So I want to talk to that for a minute, because I know that all the advice you give is applicable
0:08:36 to all genders, right?
0:08:38 Doesn’t necessarily need to be just for women.
0:08:44 But we do need to understand why women have traditionally had an uphill battle when it has
0:08:46 come to their finances.
0:08:49 Can you give us some insight in terms of the gender wage gap?
0:08:53 And I think a lot of people have the assumption that that’s not really a thing anymore.
0:08:57 So can you talk to us about if it is a thing in 2024?
0:08:59 Oh, it’s a thing.
0:09:01 It has budged, which is good.
0:09:08 Over the last like year and a half, it’s moved up a smidge so that at this point, women earn
0:09:13 83 and a half cents to every dollar that a white man earns.
0:09:20 But the American Association of University Women say, we are going to be halfway through the next
0:09:24 century before this gap actually closes.
0:09:27 That’s how slowly it’s moving.
0:09:29 And it’s worse for women of color.
0:09:37 And the problem with the gender wage gap is that when you combine it with all of the other
0:09:48 factors that women deal with in terms of earning money and growing money for retirement, they
0:09:49 put us behind.
0:09:53 Women are the ones to take breaks from work, to care for kids and care for older parents.
0:10:02 We saw that in the pandemic in spades, but it’s been true all along because we take those
0:10:03 breaks.
0:10:07 We have less money growing in those retirement accounts.
0:10:10 We earn fewer social security credits.
0:10:12 We get to the end of the line.
0:10:16 We’ve got a smaller nest egg and then we have to make the money last longer because we go and
0:10:18 we outlive men by six, seven years.
0:10:20 So it’s an uphill battle.
0:10:26 But you’re right in terms of the advice being gender neutral.
0:10:34 There are not a ton of differences in the advice that somebody would give to a man versus a woman.
0:10:41 Jane Bryant Quinn, who is one of my mentors and a leading personal finance journalist, just a
0:10:42 trailblazer.
0:10:45 She likes to say that stocks aren’t pink or blue.
0:10:48 Money’s not pink or blue.
0:10:49 It’s green, right?
0:10:53 And she’s a hundred percent right about that.
0:11:03 The problem is that women sometimes don’t feel as safe as we need to feel to ask the questions
0:11:11 that we need answered in order to get us to take the steps to start investing, to put our
0:11:14 money to work, to ask for that raise.
0:11:19 And what I’ve found and the reason that I launched her money was that when I was in a
0:11:28 room full of all women, given some sort of a talk, and I would get to the Q&A section, the hands would just fly up in the air.
0:11:32 And when I was in a mixed group, the response was a lot more muted.
0:11:36 Women really held back and didn’t want to share as much.
0:11:40 And so what I set out to create was a safe space.
0:11:51 But am I going to tell women that they should buy NVIDIA as we did for our investing club two years ago and tell men that they should not?
0:11:53 No, absolutely not.
0:11:54 Such good advice.
0:11:57 And by the way, that stock has done really well because I have it too.
0:11:58 Yeah.
0:12:01 So a lot of my listeners are business owners.
0:12:03 A lot of them are people of power.
0:12:04 We have employees.
0:12:06 We have our own small businesses.
0:12:10 What is our responsibility when it comes to the gender wage gap?
0:12:14 I think our responsibility is to level it.
0:12:34 And it has to come from the employers because if employers don’t take a look at our payrolls, don’t take a look at how we are treating our employees, irrespective of gender, irrespective of race, these gaps are never going to close.
0:12:43 And so we have to get really honest about who’s doing what work and how much are they being compensated for it.
0:12:46 And it’s not a matter of need.
0:12:49 It’s a matter of the work that we need them to do.
0:12:55 But it’s not a matter of our perception of the money that they need to take home, which is how it used to work.
0:13:04 You know, years back, you would hear conversations where a boss would tell a female employee, well, of course, John is going to get paid more than you do.
0:13:09 He’s the breadwinner and he’s got multiple mouths to feed at home.
0:13:14 We’re now in an era where more women are the breadwinners.
0:13:32 And if you look ahead, if you look out to 2030 and into the 2030s, women are actually expected to control the lion’s share of the wealth and the spending in this country and across the world.
0:13:43 And it’s because of educational trends that are leading women to have more qualifications than men in many, many instances.
0:13:56 And it’s also because of the way that the transfer of wealth, the $41 trillion transfer of wealth that is going on as we speak, is playing out.
0:13:58 Women are inheriting twice.
0:14:10 And not because our parents prefer us to our brothers, but we’re inheriting twice because if we have brothers, chances are we split the family pie with them.
0:14:13 But then when our husbands die, we inherit that money as well.
0:14:15 That’s so good.
0:14:17 And this is really, really fascinating to me.
0:14:25 I really want to spend a lot of time here on these social and economical changes that are going on.
0:14:31 So I got some incredible stats from your work and I’m going to rattle some off and ask some questions about them.
0:14:35 And I’d love for you to really just give us as much insight, as much color as you have about them.
0:14:42 So the first one is for every 100 men who graduated from college last year, 132 women graduated.
0:14:50 Can you talk about how this really snowballs into various social demographic economic changes?
0:14:51 Absolutely.
0:15:07 If you look at the types of jobs that college grads hold and the types of jobs that you need to have a college degree in order to get, they tend to be the higher paying jobs.
0:15:13 We are seeing some movement in trades, in apprenticeships, in vocational programs.
0:15:19 I grew up in Wheeling, West Virginia in a high school that had a big welding department in the basement.
0:15:22 And I believe that we need to see more of these opportunities.
0:15:30 But there’s no question that a college degree helps you land a better salary.
0:15:41 And when you look at the lifetime earnings of a person with a college degree versus one who doesn’t have one, it’s hundreds of thousands of dollars, if not more.
0:16:00 And the way that that then drives change in society is that you have these families where you tend to have not just one, but two college educated people because college educated people often meet in college.
0:16:13 And those two income college educated households are going to be making significantly more money in many cases than those who are not college educated.
0:16:22 And what we wind up with is just a bigger income disparity in this country than we have right now.
0:16:25 And as you know, Hala, it’s already problematic.
0:16:30 So we look at it and we see these things starting to march in that direction.
0:16:45 The other problem, though, and I hear of this from my daughter and from people younger than her, is that if you are on a college campus and you’re heterosexual and you want to date, it’s gotten an awful lot harder.
0:16:51 Hmm, I definitely want to talk about that, but let’s hold that thought for a second.
0:16:58 Let’s talk about how by 2028, women will control 75% of discretionary spending around the world.
0:17:02 By 2030, 66% of America’s wealth will be with women.
0:17:10 You alluded to this a bit, but what are some of the factors of why women are going to have so much more money in the future years?
0:17:16 So it’s education and it is the transfer of wealth.
0:17:19 Those are the two big factors that are playing into this.
0:17:33 But when you talk about the fact that women are going to have the money, what people don’t do is sort of follow the breadcrumbs and think about how that’s going to change everything, right?
0:17:40 When you follow the breadcrumbs, what you see is that the fact that women are making these purchasing decisions changes things.
0:17:49 If you look at cars, it’s going to change the way that cars are designed because they’re going to be designed with women buyers more in mind.
0:17:56 You’ll have a better place to park that bag that you carry around on your shoulder all the time.
0:18:06 The seat will be adjustable in a different way so that you’ll be able to see over the front of the hood if you’re height-challenged in the way that I am.
0:18:09 It’ll change the design of homes.
0:18:13 Single women buy many more homes than single men.
0:18:16 They’ve become a very important segment of homebuyers.
0:18:23 And we are seeing homes designed with the things that women want in mind.
0:18:40 So it’s not just a matter of the fact that financial advisors are a little bit up in arms about this because they have seen studies that show that when the male spouse in a family dies,
0:18:49 70-ish percent of women are likely to leave the advisor and find somebody of their own choosing, those trends are underway as well.
0:18:53 But it’s going to change the look and feel and design of a lot of products.
0:18:55 Oh my gosh, so interesting.
0:18:56 You know what you just reminded me of?
0:19:03 So I took my mom to Cancun on vacation and I got us first-class tickets.
0:19:06 We only brought checked bags.
0:19:10 And I remember me and her trying to put our bags up on the airplane.
0:19:11 We’re both petite.
0:19:12 We had to help each other.
0:19:16 And actually, my mom accidentally slipped and the bag fell.
0:19:18 And it was so embarrassing.
0:19:20 And it kind of caused a commotion.
0:19:25 And in my head, I was thinking, I just paid over $2,000 for these tickets.
0:19:33 And I was expected as a five-foot-one girl to put up a bag with my 70-year-old mother by ourselves.
0:19:35 And I was thinking, how ridiculous is this?
0:19:37 Who are these airplanes designed for?
0:19:40 It’s obviously not considering petite women.
0:19:43 Yeah, it’s definitely not.
0:19:49 And maybe if they start to see that more women are buying their own business-class seats,
0:19:51 that’ll be something that will change.
0:19:58 Or the folks who make the away bag that we all seem to carry will come up with some sort of a
0:20:02 hoister to help us get it up in that luggage compartment.
0:20:03 Because I have the same trouble that you do.
0:20:06 It’s the worst part about flying for me.
0:20:07 It is.
0:20:13 Okay, so 38% of women are their family’s biggest earner or primary breadwinner.
0:20:17 How does that impact society and contribute to the fact that 50% of women are single right now?
0:20:23 Look, there’s a lot of research on when a woman is the primary breadwinner
0:20:28 and whether or not it causes strife in relationships.
0:20:37 Generally, if when a man and a woman form their relationship, the woman is already the higher
0:20:41 earner, then that status quo doesn’t rock the boat too much.
0:20:47 It’s when there’s a shift in the dynamic over the course of the relationship that impacts
0:20:54 the balance of power in the relationship in other ways that things go a little bit sideways.
0:20:59 And that’s where we start to see breakdown in communication.
0:21:06 That’s where we start to see women compensating for the fact that they make more money.
0:21:09 I mean, I’m sure that you have seen this research, Khaled.
0:21:11 It’s so troubling.
0:21:17 When women make more money, we don’t see that they offload more of the responsibilities at home.
0:21:22 We see that they take on more of the responsibilities at home.
0:21:32 And the logic behind that is that we feel somehow bad about that and that we have to make nice
0:21:34 to our spouse’s ego.
0:21:39 So of course, we’re going to make dinner and do the grocery shopping and take care of the
0:21:40 kids.
0:21:42 And that’s where burnout comes from.
0:21:44 And that’s where anger comes from.
0:21:46 And in some cases, that’s where divorce comes from.
0:21:50 Let’s hold that thought and take a quick break with our sponsors.
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0:26:54 I want to talk to you about the availability of suitable partners for successful women.
0:26:57 You’re like kind of alluding to this when you were talking about your daughter.
0:26:59 And I’m going to get a little bit personal here.
0:27:03 So I’m in my mid-30s and I have no kids.
0:27:03 I’m not married.
0:27:06 I’m literally never single.
0:27:11 I can get a boyfriend like this, but I haven’t really found the one.
0:27:13 And I kind of know the reason why.
0:27:18 I feel like it’s because a lot of guys that I date, they seem like they’re cool with a
0:27:20 successful woman and they’re successful too.
0:27:22 They’re all executives or whatever they are.
0:27:27 But I’m growing really fast and they end up getting insecure.
0:27:31 Like you’re going to outgrow me is what they think, right?
0:27:33 You’re going to outgrow me.
0:27:36 And so we end up breaking up and I haven’t found the right partner.
0:27:40 Now, there’s a couple of things that have recently opened my eyes.
0:27:42 Number one is Marshall Goldsmith.
0:27:43 I have a social media agency.
0:27:46 He’s one of my longtime LinkedIn clients.
0:27:47 He’s a leadership coach.
0:27:50 He is always trying to get me married.
0:27:53 And he’s always telling me, Kala, this happened to my daughters.
0:27:55 You have to marry down.
0:27:57 You can’t be worried about marrying up.
0:27:58 You’ve got to marry down.
0:27:59 You’ll find a great guy.
0:28:03 He doesn’t have to be richer than you or like you’ve just got to marry down.
0:28:07 And for a while, I was trying to find somebody that was equal that I could grow with.
0:28:13 But like the other thing that really opened my eyes is that I started this podcast network and I’ve
0:28:22 got a lot of women who like I feel like I’m going to be like in a few years, like Jenna Kutcher, Amy Porterfield, Kelly Roach was my social client.
0:28:30 And they all have either retired their husbands, they have house dads basically, or their husband works with them or for them.
0:28:33 And that made me realize because their families are so happy.
0:28:36 And I was like, well, maybe I’m just like looking at this in the wrong way.
0:28:43 Maybe I should feel like almost not like a man, but that I just need to find a great partner.
0:28:47 They don’t need to have the career that I want them to have.
0:28:48 It’s more about the person, right?
0:28:50 So I just love your thoughts on this.
0:28:55 I am married for the second time and I agree with that.
0:29:03 First of all, I think, and no disrespect to Marshall, but when he says you have to marry down, I think that that’s the wrong word.
0:29:07 I think that you have to marry and date different.
0:29:17 Yeah, you need a partner who is going to be really supportive of your efforts and your career.
0:29:21 Because let’s just be honest about this.
0:29:23 And I felt the same way when I first had kids.
0:29:27 My former father-in-law said, well, when are you stopping working?
0:29:32 Because all of his other daughters and daughters-in-law had stopped working.
0:29:33 And I said, yeah, not me.
0:29:35 I’m not doing that.
0:29:41 We will figure out how these kids will have care during the day.
0:29:46 And the way that we did it was that my ex-husband didn’t travel for work.
0:29:47 And I did.
0:29:53 And that balanced us out for a very, very long time.
0:30:03 If you are in a relationship where the egos are clashing or where your partner can’t support your success or doesn’t want to support your success,
0:30:04 then it’s not going to work.
0:30:06 It’s just going to fail.
0:30:11 Have you ever seen the movie Beautiful Girls?
0:30:12 No.
0:30:12 Okay.
0:30:14 You have to watch the movie Beautiful Girls.
0:30:16 It’s old.
0:30:17 20 years, probably.
0:30:24 Natalie Portman and Annabeth Gish and Timothy Hutton and Matt Dillon.
0:30:25 A whole bunch of people.
0:30:32 But the part of that movie that sticks with me is there’s a very successful woman in it.
0:30:34 She’s dating Timothy Hutton.
0:30:41 And he is a piano player in a bar who also happens to be an accountant.
0:30:49 And he’s been putting a whole lot of pressure on himself to get a real accounting job so that he can keep up with her.
0:30:53 And finally, she just said, musicians are sexy.
0:30:55 Accountants are not sexy.
0:30:56 Musicians are sexy.
0:31:08 Giving him the permission to continue to do this thing that he enjoyed and continue to bring that sexy energy to their relationship, which is what she needed from him.
0:31:13 And so that’s the balance, I think, that you’re looking for.
0:31:21 There’s a lot of lean-in Sheryl Sandberg’s book that people have dismissed over the past number of years.
0:31:28 I think the thing that really holds up from that book is the importance that she put on selecting your partner.
0:31:41 She picked a guy that she knew was going to let her be her and let her do the work that she wanted to do and help them create a life where that was going to be possible.
0:31:42 And that’s what you need.
0:31:43 Yeah.
0:31:53 More generally, for everybody tuning in, I just feel like it’s just harder to find traditional roles and partners anymore for men and for women.
0:31:57 And I just would love to understand even more advice from you for the young people tuning in.
0:32:07 How can men feel like men and women feel like women in their relationships when everything is sort of getting switched around in terms of who’s the breadwinner?
0:32:09 I just feel like it’s so difficult for us to date.
0:32:16 I think the way that you do it is by knowing yourself and knowing your partner and closing ranks.
0:32:27 This is your business and it’s your partner’s business and it’s not your mother’s business or your mother-in-law’s business or your friend’s business or Instagram’s business, right?
0:32:30 It is nobody’s business but yours.
0:32:35 And if it’s working for the two of you, then who the hell cares, right?
0:32:37 What anybody else has to say.
0:32:47 You just have to respect the boundaries that you’ve created with the two of you and what that allows you to do.
0:32:49 Look, I’m the breadwinner in my marriage.
0:32:51 I have been for many years.
0:32:54 My husband is largely retired.
0:32:56 He works about 15 hours a week these days.
0:32:58 He’s older than I am.
0:33:02 And he had an incredibly successful career.
0:33:08 But the fact that I out-earned him, he could care less.
0:33:13 He knows the value that he brings to our marriage.
0:33:17 I certainly know the value that he brings to our marriage.
0:33:22 And it’s nobody else’s business, really, despite the fact that I’m talking about it on your podcast.
0:33:24 I love it.
0:33:26 Thanks, Jean, for all of that.
0:33:26 Okay.
0:33:28 So women are getting richer.
0:33:35 Can you talk to us about how women are going to treat this newfound wealth compared to how men traditionally have treated wealth?
0:33:39 Men have traditionally invested it.
0:33:43 And women traditionally have been slow to the party.
0:33:49 If you, again, and you pulled out a whole bunch of statistics, I’m grateful for that.
0:33:54 But one of my favorites is that women keep about 70% of our assets in cash.
0:33:56 Men keep about 60%.
0:34:09 It’s a really big and important difference because investing our money is the only way that we are going to make sure that it is working as hard as we are working ourselves.
0:34:22 And so what we’re starting to see is women move into the ranks of being investors, wanting to be investors, wanting to learn about investors.
0:34:33 Whether you’ve got all your money in a 401k where you put it in a target date fund and you let that fund do its thing or you’re buying individual stocks, we want to learn.
0:34:35 I was telling you about my investing club.
0:34:43 I run this investing club with Karen Feinerman, who is one of the panelists on Fast Money on CNBC.
0:34:44 She’s a hedge fund manager.
0:34:45 You would love her.
0:34:46 She’s so brilliant.
0:34:55 And we’re teaching 300 women and growing how to invest every other Monday night on Zoom.
0:35:02 And we pick stocks together and we talk about diversification and trends and everybody can ask their questions.
0:35:14 And investing is the kind of thing that is hard for women because there are no right or perfect answers.
0:35:24 There’s some parts of personal finance where if you ask me a question, I can give you an answer and I can be 100% right.
0:35:27 What is the best cashback credit card?
0:35:28 I can look at them all.
0:35:29 I can run the numbers.
0:35:31 I can give you an answer.
0:35:32 I can know that I’m correct.
0:35:40 What’s the best stock can’t do it because no perfect answer exists because we have backward-looking information and not forward-looking information.
0:35:46 And so we have to trust in the historical accuracy of what has come before.
0:35:55 That is difficult for a large portion of women who like to know the answer to any question before we even ask that question.
0:35:56 We have to do it.
0:35:57 We have to get comfortable.
0:36:01 And the way to get comfortable is by actually doing it.
0:36:18 And one thing that has really, really helped when you look at Gen Z and millennials is that we’re now being across the board automatically enrolled in these 401k and other retirement plans at work where we have them.
0:36:25 The money is being automatically invested into a default like a target date fund.
0:36:31 So you’re investing whether or not you are doing the work of investing yourself in many cases.
0:36:39 And if you can allow yourself to sit with that and get comfortable with the fact that you’re not only doing it, but you’re doing it pretty well, that helps people.
0:36:40 I love that.
0:36:44 This was, to me, such an interesting conversation, honestly.
0:36:49 I feel like this whole gender wage gap and transfer of wealth, it’s really shifting everything.
0:36:54 Let’s move on to some more general advice, tactical financial advice.
0:36:57 I want to start with the concept of financial freedom, right?
0:37:04 I feel like the concept of financial freedom has changed, especially for millennials, for Gen Z.
0:37:07 How do you think we should go about thinking about financial freedom?
0:37:11 Well, I’m interested in knowing how you think it’s changed.
0:37:12 What is it to you?
0:37:19 Well, I feel like now it’s more about enjoying life, doing what I want, right?
0:37:21 It’s really not about becoming a billionaire.
0:37:32 It’s what’s the amount of money that I need where I can live comfortably, buy what I want, and enjoy life, work out, be healthy, sit in the sun.
0:37:33 You know, that’s what I think of.
0:37:36 That’s pretty much my definition, too.
0:37:44 It’s just my definition, I think, extends for a longer period of time because of my age, right?
0:37:58 So I look at this and I think I want all of that, but I want to be able at some point to just work when I want to work and know that those things will continue for as long as I live.
0:38:03 So I think that’s where the disparity in financial freedom comes in.
0:38:17 And I think younger generations define it in terms for today and older generations define it in terms that include a retirement that might last for three decades.
0:38:24 So one of the things that I think a lot of my listeners are probably going through right now, we’ve got a lot of 30-year-olds, is buying or renting.
0:38:31 And traditionally, when we’re talking about the American dream, financial freedom, a lot of it is also like being a homeowner, right?
0:38:34 Do you feel like it’s important to be a homeowner?
0:38:36 Do you feel like it’s a good investment strategy?
0:38:39 And what are some of the things we should think of renting versus buying?
0:38:48 I feel like being a homeowner is a helpful way to save money over the long term.
0:38:58 If you think about buying versus renting, month to month, right now the costs are actually closer than they’ve ever been.
0:39:07 But when you own, you are putting equity, you’re building equity in this house.
0:39:10 And that is a form of forced savings.
0:39:24 And what happens if you get to the end of the road, if you pay down a mortgage for a long enough period of time, or even if you swap out of it and out of a couple of homes, but you’ve built up some equity and then you build up some more.
0:39:35 You end up with this cushion of cash and you can use that cushion to supplement your standard of living.
0:39:37 You can use it to pay for long-term care.
0:39:39 You can use it to keep a roof over your head.
0:39:43 You can use it to sell and move to Costa Rica.
0:39:48 You have choices because you have this additional cushion.
0:40:03 And if you’ve rented your whole life, unless you took the difference between the renting cost and the buying cost, which is a lot slimmer than it used to be, and you put that away every single month, you don’t have that additional sum of money.
0:40:09 So that’s where being a homeowner, I think, is additive to your bottom line.
0:40:10 There are other differences.
0:40:20 We know in a whole bunch of different situations that autonomy is one of the things that make people happy.
0:40:33 You’re happier at your job if you feel like you’ve got enough autonomy to rearrange the furniture or to put your own stuff up on the walls or to decide that you’re going to come in at 9.30 rather than 9 o’clock.
0:40:49 You’re just happier, and you are happier where you live if you feel like you have enough autonomy to make the place what you want it to be, and you’re more likely to have that if you own rather than if you rent.
0:40:52 But there are a lot of cases where you shouldn’t own, right?
0:40:56 If you’re not going to be someplace for five years, I don’t think you should buy.
0:41:02 The cost of buying is just too steep.
0:41:14 I don’t think that mortgage rates at this level should stop people who want to be in a place for six, seven years and more.
0:41:20 You’ll eventually, hopefully, get an opportunity to refi that loan.
0:41:23 But there are cases where renting is just better.
0:41:25 You gave such good advice.
0:41:27 Like, I’m in this predicament now.
0:41:39 To your point, I see a lot of my friends who have been homeowners, and I see them like really leveling up because every time they switch a house and they’ll make like 200 grand, and they just keep playing with that money and growing it and growing it.
0:41:44 So I do see a lot of my friends who have dabbled in homeownership do really well.
0:41:46 That’s inspiring to me.
0:41:49 It’s just that in New York, it gets crazy.
0:41:50 It’s so crazy.
0:41:53 So I feel like people who are in different cities also have a different experience.
0:41:56 It’s way easier to buy a house if you live in the suburbs, you know.
0:42:00 But you have more choice now than you used to have.
0:42:07 I know young couples who are thinking they live in New York where the price of homeownership is unsustainable.
0:42:09 They’re looking at Philadelphia.
0:42:11 They’re looking at Charlotte.
0:42:17 They’re looking at other places where because they can work remotely, they could keep their jobs.
0:42:27 They could make some friends, and they could be homeowners and have a standard of living that just is a little bit easier.
0:42:34 Okay, so something that you talk a lot about, and I was looking around your website, and I saw that you were like, what is your money type?
0:42:38 And you have this quiz that people can take for their money type on hermoney.com.
0:42:40 So talk to us about money types.
0:42:41 What is that?
0:42:42 Why is it important to know?
0:42:49 It’s important to know how you’re wired and why you’re wired the way you are.
0:42:52 The money type is love languages, right?
0:42:58 If you ever read the five love languages, money type is that, just for money.
0:43:08 So we worked with a PhD who developed this in-depth tool that has been tested on men and women
0:43:14 to help figure out why you are the way you are with money.
0:43:20 I mean, you may know that it is hard for you to spend or easy for you to spend.
0:43:28 You may know that you have trouble losing money or more or less trouble taking risk than other people.
0:43:36 You may know that you would do anything for the members of your family, even if it meant putting yourself at financial risk.
0:43:42 All of these things are tied up in our five personality types.
0:44:00 And I would bet just knowing a little bit more about you and about your audience, that if people went to hermoney.com and they took our diagnostic, our questionnaire, our money type quiz, you’ve got an audience that is full of what we call visionaries.
0:44:16 A lot of entrepreneurs are visionaries and visionaries have to be careful when it comes to their own personal finances because it is really tempting to throw all of your money against the business and think that that business is going to be your retirement plan.
0:44:21 And we know the statistics on businesses that succeed versus fail.
0:44:27 And you give up a lot of years trying to get that business off the ground and very quickly, you can get yourself in trouble.
0:44:35 The other thing that I like about money type so much is that we’re not all just one type.
0:44:42 We’ve got a primary type and then we have a couple of secondary types that make up our personality.
0:44:56 And if you know your partner’s money type, it’s helpful in navigating the relationship and the conversations that the two of you have about money.
0:45:09 I was recently on a different podcast and the hosts had taken the money type questionnaire and they said, I feel so seen because there’s something about this diagnostic.
0:45:11 It just gets people.
0:45:15 I felt this way the first time I took it and I’m a producer.
0:45:21 That’s my primary money type with a little bit of connoisseur, which means I like to spend in as well.
0:45:22 And it’s really true.
0:45:28 And it’s really interesting that a test can get you so well.
0:45:29 It’s so true.
0:45:35 And I’m happy that you brought up relationships because I actually recently ended a relationship.
0:45:39 And one of my primary reasons was our views on money were so different.
0:45:43 He’s richer than I am and was so cheap.
0:45:46 And I was just like, I can’t do this.
0:45:47 I like to live a life of luxury.
0:45:49 I like to spend my money.
0:45:54 Not that I’m frivolous, but it’s just like, what’s the point of choosing such a hard job if you’re not?
0:45:55 Right.
0:45:58 If no one’s spending their money, why are we working so hard?
0:45:59 Yeah.
0:46:05 And it’s good that you figured this out before you got engaged to the guy or worse, married the guy, right?
0:46:08 In my house, we say this is why we work.
0:46:12 And we say it for exactly the reasons that you just described.
0:46:13 We work hard.
0:46:20 And we work hard so that if we want to get on a plane and fly across the country, we don’t have to think about it.
0:46:28 This is the payoff of working so hard and producing.
0:46:31 And I acknowledge we are definitely privileged.
0:46:39 I’m fortunate to have a career that I love, which makes working hard feel like not working as hard.
0:46:41 But this is why we work.
0:46:44 If they didn’t pay us, we wouldn’t work so hard.
0:46:48 We’ll be right back after a quick break from our sponsors.
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0:51:52 This has been such an awesome conversation.
0:51:53 Okay, a couple more questions.
0:51:55 Let’s talk about budgeting.
0:51:58 There’s so much inflation going on.
0:52:00 Everything is just way more expensive.
0:52:05 There’s a lot of keeping up with the Joneses with social media, a lot of comparison, feeling
0:52:07 like you need to keep buying.
0:52:12 And for instance, with me, I feel like I always got to buy so much clothes because I’m always
0:52:16 photographed in my outfits and then suddenly I don’t want to wear the same thing again.
0:52:20 So talk to us about how we can avoid overspending.
0:52:24 Well, first of all, are you not on the RealReal?
0:52:27 You should just be turning over your closet.
0:52:31 I mean, this is what I do because I’m the same.
0:52:38 I do a lot of appearances and I don’t want to be wearing the same thing all the time.
0:52:43 And I wear it a couple of times and I send it to the RealReal and I buy something else on
0:52:48 the RealReal and I run a credit and it makes me feel like I’m shopping for free, even though
0:52:49 it’s not quite shopping for free.
0:52:52 And that I’m doing something a little bit better for the environment.
0:52:55 And so that’s my shopping suggestion.
0:53:03 But when it comes to overspending in general, I think that the secret is that most people have
0:53:06 absolutely no idea where their money is actually going.
0:53:14 So when we teach budgeting and we have a program called Finance Fix where we teach budgeting and
0:53:21 how to do this in a way that you can actually save something, we put people through this process
0:53:23 of figuring out where their money is going.
0:53:27 We use technology to do it so you don’t have to do it by hand.
0:53:34 And once you see where you’ve been using your money, then you have the tools and the ammunition
0:53:41 to make changes about where you consciously want to use your money.
0:53:45 And so it’s not, don’t buy the coffee, right?
0:53:47 Everybody’s least favorite example.
0:53:55 It’s if the coffee is the thing that lights up your day, then by all means, buy the coffee.
0:54:02 But if you could care less and really what you want is a little bit of caffeine to help you
0:54:06 get out the door, then make it at home and have a sip and go about your day and spend your
0:54:09 money on something that you actually value.
0:54:11 I know where all my money is going.
0:54:13 It’s Sephora and Revolve.
0:54:16 All my money is just going straight there.
0:54:19 Okay, let’s talk about paying down debt.
0:54:20 A lot of people have student loans.
0:54:22 A lot of people have debts.
0:54:24 You’ve got this avalanche method.
0:54:28 Talk to us about the best strategies for paying down debt in your opinion.
0:54:37 The cheapest way, the cheapest, fastest way to pay off debt is to just stack it highest interest
0:54:39 rate to lowest interest rate.
0:54:44 Pay off the highest interest rate debts first while making the minimum payments on the rest.
0:54:49 Once that high interest rate debt is gone, then you just move on to the next one and so on
0:54:50 and so on and so on.
0:54:54 The student loan debts are a little bit of a different beast.
0:54:58 Long-term debts, student loans, mortgages, car loans.
0:55:02 You basically want to pay those off on the schedule that you’re given.
0:55:09 If you’re struggling with your student loan debts and their federal debts, then you want
0:55:15 to make sure you’re enrolled in an income repayment program through the Department of Education.
0:55:19 We’re getting some changes to those programs that are helpful.
0:55:24 As long as you’re enrolled, you should get notified of the changes and they should come your way.
0:55:36 But don’t let paying student loan debt faster get in the way of doing important things like grabbing the match from your 401k.
0:55:48 401k because if you look at the return on your money, the way that we think about or the way that we should think about return on your money is equivalent to the interest rate.
0:55:56 So if you’re paying off a student loan debt at 6%, that’s like getting a 6% return on your money.
0:56:04 If you’re getting 50 cents on the dollar as a match in your 401k, that’s a 50% return on your money.
0:56:09 And you can’t not get that because you want to pay off the debt at 6%.
0:56:11 You just pay off the debt at 6% a little bit slower.
0:56:14 Let’s talk about improving your credit.
0:56:20 So I actually recently messed up my credit because I was putting all, yeah, it was really dumb.
0:56:28 I was spending everything on my business credit cards and I just thought it was good that I wasn’t spending on my own credit cards.
0:56:31 And like I was like shutting down my personal credit cards.
0:56:35 And then I realized, oops, I wasn’t supposed to do that.
0:56:38 You need to actually have credit cards.
0:56:43 And I always used to, because I have a lot of cash, I would just pay it off, pay it off to zero balance.
0:56:45 And you’re actually not supposed to do that.
0:56:47 Oh, no, you are supposed to do that.
0:56:48 You are supposed to do that.
0:56:52 Tell me about it because I feel confused about what should we actually be doing with our personal credit.
0:56:58 You should be using your personal credit cards and you should be paying them off every month.
0:56:59 Just to zero.
0:57:01 Pay them off to zero.
0:57:04 Interest rates are way too high.
0:57:08 The average credit card interest rate, I just looked this up yesterday, is 28%.
0:57:09 That’s insane.
0:57:10 It’s insane.
0:57:14 You don’t want to be paying interest on a credit card.
0:57:26 So the way to do this is to understand that there are a couple of factors that go into your credit score and you need to simultaneously manage all of them.
0:57:35 If you pay late, especially if you pay late more than once, that’s really going to hurt your score.
0:57:40 The second, and this is where you got in trouble, is credit utilization.
0:57:46 That’s the percentage of credit that you have available to you that you’re actually using.
0:57:52 We want to keep that number below 30% at all times.
0:58:02 So if you have a heavy spending month, sometimes when I go on vacation, I have a heavy spending month that I spend more than 30% of my credit limit on a card.
0:58:05 If you do that, the thing to do is just pay the bill now.
0:58:09 Pay it twice a month rather than once a month to bring the utilization down.
0:58:23 The problem that you got into by closing those credit cards is that you shrunk the pool of available credit that you had and that hurt your score.
0:58:31 The other thing that you did, another factor, it’s not as big as the first two, but it’s something called length of credit or credit history.
0:58:37 The longer your credit relationships, the more beneficial it is to your score.
0:58:43 When you close those cards, if they were the cards that you had had the longest, you hurt that factor too.
0:58:45 So that’s how you do it.
0:58:46 Yeah.
0:58:49 And actually I did have a credit card that was with me for like so long.
0:58:53 And then the credit card company ended the card.
0:58:55 And I was like, oh man, I’m really screwed.
0:58:58 They ended it because you weren’t using it, right?
0:58:59 No, no.
0:59:03 Like that type of card retired because I had it for so long.
0:59:05 And then suddenly I was like, oh my God, I have no credit cards.
0:59:06 And I didn’t even realize.
0:59:09 I’m fixing it though.
0:59:12 It’s not that terrible, but I’m fixing it.
0:59:12 Cool.
0:59:15 So let’s talk about investing in general.
0:59:17 I’m just going to give you a general question.
0:59:21 I actually asked Susie Orman this question when she came on the show.
0:59:25 If you had $100,000 to invest, you already had your emergency fund.
0:59:27 You already had savings, all that.
0:59:29 You just had $100,000 cash.
0:59:31 Where would you put it?
0:59:38 What I’m doing with that kind of money right now is splitting it up and buying the stocks
0:59:42 that we’ve been picking for our investing club, right?
0:59:48 I have a diversified portfolio that is set up to get me to the retirement that I want to
0:59:48 get to.
0:59:50 I am on track.
0:59:51 I have met my savings goals.
0:59:58 So if this is quite literally free money, I’m going to put it into the picks that we’re
1:00:00 picking for our investing club.
1:00:06 And so recently, we’ve been looking at stocks like Lululemon.
1:00:08 We’ve got JPMorgan Chase.
1:00:14 We’ve got a bunch of stocks in the portfolio, but we add one about every month.
1:00:16 And sometimes we sell one.
1:00:18 And I would do that.
1:00:19 That’s so cool.
1:00:25 So this investment club is basically, you guys all talk about stocks and give guidance
1:00:25 to each other.
1:00:27 How does one join your investment club?
1:00:29 So you can go to hermoney.com.
1:00:32 It’s called Investing Fix.
1:00:36 If anybody wants to try it out, you can do it free for a month.
1:00:42 But the way it works is that every month we present four different investing options.
1:00:45 We look at them on four different dimensions.
1:00:46 How do they make their money?
1:00:48 What do we like about them?
1:00:49 What don’t we like about them?
1:00:52 And would we buy them at the current price?
1:00:59 And then the club votes on what we add to the portfolio and what we take away from the portfolio.
1:01:00 It’s a democracy.
1:01:02 Democracy rules.
1:01:04 And it’s been a lot of fun.
1:01:11 Some of the women in our club have stepped up and presented stocks that they’re interested in.
1:01:14 And some of those have been purchased for the club.
1:01:18 One of our members suggested United Rentals and we bought that.
1:01:20 It’s been a huge win.
1:01:24 So we’re all learning from each other, which is just so amazing.
1:01:25 That’s so cool.
1:01:30 So it’s actually like you guys are pooling your money together and investing together?
1:01:31 We’re not.
1:01:40 We run a group portfolio that the club itself runs and is invested by the votes that the club decides.
1:01:46 But a lot of members like me are buying the picks for our own portfolios.
1:01:47 I love it.
1:01:49 Well, Jean, this was such an awesome conversation.
1:01:52 I end my show with two questions that I ask all my guests.
1:01:55 Then at the end of the year, we typically do something fun with it.
1:02:03 So the first one is, what is one actionable thing our young and profiters can do today to become more profitable tomorrow?
1:02:07 Start tracking your spending.
1:02:10 Figuring out where that money is going for real.
1:02:11 Yeah.
1:02:19 If you don’t know where it’s going, then you have no control over what it’s doing for you, whether it’s a business expense or a personal expense.
1:02:25 And I know it’s tedious and I know it’s boring, but sometimes boring is better.
1:02:28 And what is your secret to profiting in life?
1:02:30 And this can go beyond financial advice.
1:02:45 My secret to profiting, and I got to tell you, I lost my mom recently and my lifelong friends came out of the woodwork and haven’t left me alone in a good way, in the best way.
1:02:53 And my secret is to invest as much energy as absolutely possible in those friends.
1:02:54 That’s so beautiful.
1:02:55 It’s so true.
1:03:01 Sometimes you forget about relationships and nothing in the world is more important, I think, than relationships.
1:03:02 A hundred percent.
1:03:05 Jean, where can everybody learn more about you and Her Money?
1:03:13 So I’m on social pretty much everywhere at Jean Chatzky, and you can find us at hermoney.com.
1:03:14 Amazing.
1:03:16 Well, thank you so much for joining us on Young and Profiting Podcast.
1:03:18 Thanks for having me.
1:03:32 Thanks for having me.
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0:02:03 Young and Profiters, we are on the brink of a major wealth shift.
0:02:08 One that’s putting financial power in the hands of women over the coming decades.
0:02:14 And no matter if you’re a man or a woman, this is super important because you can create
0:02:18 business ideas to cater with this women who have more wealth.
0:02:23 Yet, despite the shift of women having more money, they’re still less likely to invest than
0:02:27 men and often feel less confident about doing so.
0:02:30 My guest in this Yap Classic episode is Jean Chaskey.
0:02:34 She believes the best way to build confidence is simple.
0:02:35 Start investing.
0:02:41 Jean is an award-winning journalist, best-selling author, and host of the podcast, Her Money.
0:02:45 She also served as the longtime financial editor of the Today Show.
0:02:50 Jean has a talent for making complex financial topics easy to understand.
0:02:55 And in this episode, she shared practical strategies for budgeting, saving, and investing.
0:02:58 All right, Yap fam, let’s get right into it.
0:03:03 Jean, welcome to Young and Profiting Podcast.
0:03:05 Thanks, Hala.
0:03:06 Thanks so much for having me.
0:03:08 I’m so excited for this conversation.
0:03:11 I think it’s going to be so insightful for my audience.
0:03:12 I really love your work.
0:03:16 You didn’t really start off in finance, which I thought was interesting.
0:03:22 And I’d love to get some backstory from you in terms of your journalism background.
0:03:23 You were an English major.
0:03:26 How did you end up first getting interested in finances?
0:03:34 I got interested, quite honestly, because my own financial life was a bit of a mess.
0:03:42 And simultaneously, the journalism job that I got was business adjacent.
0:03:50 I started my career as an editorial assistant at a magazine that no longer exists called Working
0:03:59 Woman and got to report some stories on things like business and careers and management trends
0:04:00 and investing.
0:04:09 And I was interested enough in them to try to get a job in personal finance, business journalism
0:04:17 when I left that job, which turned out to be really, really difficult because all the big business
0:04:22 magazines on the planet, I applied to all of them, thought Working Woman was a joke.
0:04:32 And finally, I got a little bit of advice that what I needed was an MBA, but I didn’t have
0:04:35 really any interest in going back to school at that point.
0:04:37 So instead, I got a job on Wall Street.
0:04:40 I worked in equity research for a couple of years.
0:04:43 I learned investing inside and out.
0:04:49 And when I came back out, I was able to reenter journalism, join Forbes from there to smart money.
0:04:52 And from there, I ended up on the Today Show for 25 years.
0:04:53 Amazing.
0:05:00 So when I looked at your career journey, it reminded me a lot of my own in terms that you skill
0:05:01 stacked to become an entrepreneur.
0:05:07 So I call this skill stack entrepreneurship, where basically you worked for other people
0:05:10 and you gained all these skills over the years.
0:05:13 And then you became an entrepreneur, basically putting these skills together.
0:05:19 And then you came out with her money and nobody could do her money better than you because
0:05:23 you had all the experiences to put together this unique offering, to put together this
0:05:25 awesome website, this awesome podcast.
0:05:31 And you had all the background and the skills, the writing, the journalism, the broadcasting,
0:05:34 the knowledge of that actual topic.
0:05:38 It’s a lot like what I did with Yap Media and my podcast network and my social agency.
0:05:43 So I’d love for you to just talk to us about that for all these young people listening.
0:05:47 Talk about the skills that you acquired over the years and then how you sort of use that in
0:05:48 your entrepreneurship journey.
0:05:53 I was one of the original side giggers, right?
0:05:57 I think I had a side hustle before it was called a side hustle.
0:06:04 Pretty much always because journalists make very little money, or at least when you’re starting
0:06:06 out as a journalist, you make very little money.
0:06:09 So originally my side hustle was teaching SATs.
0:06:16 But as I started to become a stronger writer and a stronger content creator, I was able to
0:06:19 hustle in my own industry.
0:06:27 So just by doing that, I picked up a lot of the adjacent skills that I then needed to launch
0:06:28 this business.
0:06:34 Once I was on the Today Show in particular, a lot of doors started to open.
0:06:37 These were the days where everybody was watching the Today Show.
0:06:47 And so I got a lot of offers to go out and speak, to write books, to consult for different companies
0:06:53 in the employee benefits departments where they were trying to improve the financial health
0:06:54 of their employees.
0:07:04 And I didn’t become an entrepreneur until, a full-scale entrepreneur, until 20 years down
0:07:10 the road when I left my last magazine job.
0:07:14 I actually got fired from my last magazine job because I’d gotten a little too expensive
0:07:15 for their payroll.
0:07:20 And I looked at all of the other things that I was doing.
0:07:26 I was doing radio for Oprah over here, and I was doing speaking here, and I was on my 10th
0:07:30 book over here, and I had three other clients over here.
0:07:33 And I thought, why am I getting another job?
0:07:35 I have five other jobs.
0:07:38 I just need to put them together.
0:07:43 Her money as a company came along after her money as a podcast.
0:07:47 I was doing some work with Fidelity Investments.
0:07:50 They were our original launch sponsor.
0:07:54 The fabulous team there basically said, what else can we do together?
0:07:56 And I was like, how about a podcast?
0:08:06 So we launched, and very quickly it became apparent to me that we were growing a community of like-minded
0:08:08 women who wanted to learn about money.
0:08:12 And Her Money, the company, launched around that.
0:08:13 Amazing.
0:08:15 Well, you’ve been doing such a great job.
0:08:17 I know that your podcast is super popular.
0:08:19 Your blog is very well known.
0:08:21 I’ve heard about Her Money for many years now.
0:08:26 You also have so many books, and you’ve just become such an accomplished author.
0:08:29 And a majority of your content is actually geared towards women.
0:08:34 So I want to talk to that for a minute, because I know that all the advice you give is applicable
0:08:36 to all genders, right?
0:08:38 Doesn’t necessarily need to be just for women.
0:08:44 But we do need to understand why women have traditionally had an uphill battle when it has
0:08:46 come to their finances.
0:08:49 Can you give us some insight in terms of the gender wage gap?
0:08:53 And I think a lot of people have the assumption that that’s not really a thing anymore.
0:08:57 So can you talk to us about if it is a thing in 2024?
0:08:59 Oh, it’s a thing.
0:09:01 It has budged, which is good.
0:09:08 Over the last like year and a half, it’s moved up a smidge so that at this point, women earn
0:09:13 83 and a half cents to every dollar that a white man earns.
0:09:20 But the American Association of University Women say, we are going to be halfway through the next
0:09:24 century before this gap actually closes.
0:09:27 That’s how slowly it’s moving.
0:09:29 And it’s worse for women of color.
0:09:37 And the problem with the gender wage gap is that when you combine it with all of the other
0:09:48 factors that women deal with in terms of earning money and growing money for retirement, they
0:09:49 put us behind.
0:09:53 Women are the ones to take breaks from work, to care for kids and care for older parents.
0:10:02 We saw that in the pandemic in spades, but it’s been true all along because we take those
0:10:03 breaks.
0:10:07 We have less money growing in those retirement accounts.
0:10:10 We earn fewer social security credits.
0:10:12 We get to the end of the line.
0:10:16 We’ve got a smaller nest egg and then we have to make the money last longer because we go and
0:10:18 we outlive men by six, seven years.
0:10:20 So it’s an uphill battle.
0:10:26 But you’re right in terms of the advice being gender neutral.
0:10:34 There are not a ton of differences in the advice that somebody would give to a man versus a woman.
0:10:41 Jane Bryant Quinn, who is one of my mentors and a leading personal finance journalist, just a
0:10:42 trailblazer.
0:10:45 She likes to say that stocks aren’t pink or blue.
0:10:48 Money’s not pink or blue.
0:10:49 It’s green, right?
0:10:53 And she’s a hundred percent right about that.
0:11:03 The problem is that women sometimes don’t feel as safe as we need to feel to ask the questions
0:11:11 that we need answered in order to get us to take the steps to start investing, to put our
0:11:14 money to work, to ask for that raise.
0:11:19 And what I’ve found and the reason that I launched her money was that when I was in a
0:11:28 room full of all women, given some sort of a talk, and I would get to the Q&A section, the hands would just fly up in the air.
0:11:32 And when I was in a mixed group, the response was a lot more muted.
0:11:36 Women really held back and didn’t want to share as much.
0:11:40 And so what I set out to create was a safe space.
0:11:51 But am I going to tell women that they should buy NVIDIA as we did for our investing club two years ago and tell men that they should not?
0:11:53 No, absolutely not.
0:11:54 Such good advice.
0:11:57 And by the way, that stock has done really well because I have it too.
0:11:58 Yeah.
0:12:01 So a lot of my listeners are business owners.
0:12:03 A lot of them are people of power.
0:12:04 We have employees.
0:12:06 We have our own small businesses.
0:12:10 What is our responsibility when it comes to the gender wage gap?
0:12:14 I think our responsibility is to level it.
0:12:34 And it has to come from the employers because if employers don’t take a look at our payrolls, don’t take a look at how we are treating our employees, irrespective of gender, irrespective of race, these gaps are never going to close.
0:12:43 And so we have to get really honest about who’s doing what work and how much are they being compensated for it.
0:12:46 And it’s not a matter of need.
0:12:49 It’s a matter of the work that we need them to do.
0:12:55 But it’s not a matter of our perception of the money that they need to take home, which is how it used to work.
0:13:04 You know, years back, you would hear conversations where a boss would tell a female employee, well, of course, John is going to get paid more than you do.
0:13:09 He’s the breadwinner and he’s got multiple mouths to feed at home.
0:13:14 We’re now in an era where more women are the breadwinners.
0:13:32 And if you look ahead, if you look out to 2030 and into the 2030s, women are actually expected to control the lion’s share of the wealth and the spending in this country and across the world.
0:13:43 And it’s because of educational trends that are leading women to have more qualifications than men in many, many instances.
0:13:56 And it’s also because of the way that the transfer of wealth, the $41 trillion transfer of wealth that is going on as we speak, is playing out.
0:13:58 Women are inheriting twice.
0:14:10 And not because our parents prefer us to our brothers, but we’re inheriting twice because if we have brothers, chances are we split the family pie with them.
0:14:13 But then when our husbands die, we inherit that money as well.
0:14:15 That’s so good.
0:14:17 And this is really, really fascinating to me.
0:14:25 I really want to spend a lot of time here on these social and economical changes that are going on.
0:14:31 So I got some incredible stats from your work and I’m going to rattle some off and ask some questions about them.
0:14:35 And I’d love for you to really just give us as much insight, as much color as you have about them.
0:14:42 So the first one is for every 100 men who graduated from college last year, 132 women graduated.
0:14:50 Can you talk about how this really snowballs into various social demographic economic changes?
0:14:51 Absolutely.
0:15:07 If you look at the types of jobs that college grads hold and the types of jobs that you need to have a college degree in order to get, they tend to be the higher paying jobs.
0:15:13 We are seeing some movement in trades, in apprenticeships, in vocational programs.
0:15:19 I grew up in Wheeling, West Virginia in a high school that had a big welding department in the basement.
0:15:22 And I believe that we need to see more of these opportunities.
0:15:30 But there’s no question that a college degree helps you land a better salary.
0:15:41 And when you look at the lifetime earnings of a person with a college degree versus one who doesn’t have one, it’s hundreds of thousands of dollars, if not more.
0:16:00 And the way that that then drives change in society is that you have these families where you tend to have not just one, but two college educated people because college educated people often meet in college.
0:16:13 And those two income college educated households are going to be making significantly more money in many cases than those who are not college educated.
0:16:22 And what we wind up with is just a bigger income disparity in this country than we have right now.
0:16:25 And as you know, Hala, it’s already problematic.
0:16:30 So we look at it and we see these things starting to march in that direction.
0:16:45 The other problem, though, and I hear of this from my daughter and from people younger than her, is that if you are on a college campus and you’re heterosexual and you want to date, it’s gotten an awful lot harder.
0:16:51 Hmm, I definitely want to talk about that, but let’s hold that thought for a second.
0:16:58 Let’s talk about how by 2028, women will control 75% of discretionary spending around the world.
0:17:02 By 2030, 66% of America’s wealth will be with women.
0:17:10 You alluded to this a bit, but what are some of the factors of why women are going to have so much more money in the future years?
0:17:16 So it’s education and it is the transfer of wealth.
0:17:19 Those are the two big factors that are playing into this.
0:17:33 But when you talk about the fact that women are going to have the money, what people don’t do is sort of follow the breadcrumbs and think about how that’s going to change everything, right?
0:17:40 When you follow the breadcrumbs, what you see is that the fact that women are making these purchasing decisions changes things.
0:17:49 If you look at cars, it’s going to change the way that cars are designed because they’re going to be designed with women buyers more in mind.
0:17:56 You’ll have a better place to park that bag that you carry around on your shoulder all the time.
0:18:06 The seat will be adjustable in a different way so that you’ll be able to see over the front of the hood if you’re height-challenged in the way that I am.
0:18:09 It’ll change the design of homes.
0:18:13 Single women buy many more homes than single men.
0:18:16 They’ve become a very important segment of homebuyers.
0:18:23 And we are seeing homes designed with the things that women want in mind.
0:18:40 So it’s not just a matter of the fact that financial advisors are a little bit up in arms about this because they have seen studies that show that when the male spouse in a family dies,
0:18:49 70-ish percent of women are likely to leave the advisor and find somebody of their own choosing, those trends are underway as well.
0:18:53 But it’s going to change the look and feel and design of a lot of products.
0:18:55 Oh my gosh, so interesting.
0:18:56 You know what you just reminded me of?
0:19:03 So I took my mom to Cancun on vacation and I got us first-class tickets.
0:19:06 We only brought checked bags.
0:19:10 And I remember me and her trying to put our bags up on the airplane.
0:19:11 We’re both petite.
0:19:12 We had to help each other.
0:19:16 And actually, my mom accidentally slipped and the bag fell.
0:19:18 And it was so embarrassing.
0:19:20 And it kind of caused a commotion.
0:19:25 And in my head, I was thinking, I just paid over $2,000 for these tickets.
0:19:33 And I was expected as a five-foot-one girl to put up a bag with my 70-year-old mother by ourselves.
0:19:35 And I was thinking, how ridiculous is this?
0:19:37 Who are these airplanes designed for?
0:19:40 It’s obviously not considering petite women.
0:19:43 Yeah, it’s definitely not.
0:19:49 And maybe if they start to see that more women are buying their own business-class seats,
0:19:51 that’ll be something that will change.
0:19:58 Or the folks who make the away bag that we all seem to carry will come up with some sort of a
0:20:02 hoister to help us get it up in that luggage compartment.
0:20:03 Because I have the same trouble that you do.
0:20:06 It’s the worst part about flying for me.
0:20:07 It is.
0:20:13 Okay, so 38% of women are their family’s biggest earner or primary breadwinner.
0:20:17 How does that impact society and contribute to the fact that 50% of women are single right now?
0:20:23 Look, there’s a lot of research on when a woman is the primary breadwinner
0:20:28 and whether or not it causes strife in relationships.
0:20:37 Generally, if when a man and a woman form their relationship, the woman is already the higher
0:20:41 earner, then that status quo doesn’t rock the boat too much.
0:20:47 It’s when there’s a shift in the dynamic over the course of the relationship that impacts
0:20:54 the balance of power in the relationship in other ways that things go a little bit sideways.
0:20:59 And that’s where we start to see breakdown in communication.
0:21:06 That’s where we start to see women compensating for the fact that they make more money.
0:21:09 I mean, I’m sure that you have seen this research, Khaled.
0:21:11 It’s so troubling.
0:21:17 When women make more money, we don’t see that they offload more of the responsibilities at home.
0:21:22 We see that they take on more of the responsibilities at home.
0:21:32 And the logic behind that is that we feel somehow bad about that and that we have to make nice
0:21:34 to our spouse’s ego.
0:21:39 So of course, we’re going to make dinner and do the grocery shopping and take care of the
0:21:40 kids.
0:21:42 And that’s where burnout comes from.
0:21:44 And that’s where anger comes from.
0:21:46 And in some cases, that’s where divorce comes from.
0:21:50 Let’s hold that thought and take a quick break with our sponsors.
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0:26:54 I want to talk to you about the availability of suitable partners for successful women.
0:26:57 You’re like kind of alluding to this when you were talking about your daughter.
0:26:59 And I’m going to get a little bit personal here.
0:27:03 So I’m in my mid-30s and I have no kids.
0:27:03 I’m not married.
0:27:06 I’m literally never single.
0:27:11 I can get a boyfriend like this, but I haven’t really found the one.
0:27:13 And I kind of know the reason why.
0:27:18 I feel like it’s because a lot of guys that I date, they seem like they’re cool with a
0:27:20 successful woman and they’re successful too.
0:27:22 They’re all executives or whatever they are.
0:27:27 But I’m growing really fast and they end up getting insecure.
0:27:31 Like you’re going to outgrow me is what they think, right?
0:27:33 You’re going to outgrow me.
0:27:36 And so we end up breaking up and I haven’t found the right partner.
0:27:40 Now, there’s a couple of things that have recently opened my eyes.
0:27:42 Number one is Marshall Goldsmith.
0:27:43 I have a social media agency.
0:27:46 He’s one of my longtime LinkedIn clients.
0:27:47 He’s a leadership coach.
0:27:50 He is always trying to get me married.
0:27:53 And he’s always telling me, Kala, this happened to my daughters.
0:27:55 You have to marry down.
0:27:57 You can’t be worried about marrying up.
0:27:58 You’ve got to marry down.
0:27:59 You’ll find a great guy.
0:28:03 He doesn’t have to be richer than you or like you’ve just got to marry down.
0:28:07 And for a while, I was trying to find somebody that was equal that I could grow with.
0:28:13 But like the other thing that really opened my eyes is that I started this podcast network and I’ve
0:28:22 got a lot of women who like I feel like I’m going to be like in a few years, like Jenna Kutcher, Amy Porterfield, Kelly Roach was my social client.
0:28:30 And they all have either retired their husbands, they have house dads basically, or their husband works with them or for them.
0:28:33 And that made me realize because their families are so happy.
0:28:36 And I was like, well, maybe I’m just like looking at this in the wrong way.
0:28:43 Maybe I should feel like almost not like a man, but that I just need to find a great partner.
0:28:47 They don’t need to have the career that I want them to have.
0:28:48 It’s more about the person, right?
0:28:50 So I just love your thoughts on this.
0:28:55 I am married for the second time and I agree with that.
0:29:03 First of all, I think, and no disrespect to Marshall, but when he says you have to marry down, I think that that’s the wrong word.
0:29:07 I think that you have to marry and date different.
0:29:17 Yeah, you need a partner who is going to be really supportive of your efforts and your career.
0:29:21 Because let’s just be honest about this.
0:29:23 And I felt the same way when I first had kids.
0:29:27 My former father-in-law said, well, when are you stopping working?
0:29:32 Because all of his other daughters and daughters-in-law had stopped working.
0:29:33 And I said, yeah, not me.
0:29:35 I’m not doing that.
0:29:41 We will figure out how these kids will have care during the day.
0:29:46 And the way that we did it was that my ex-husband didn’t travel for work.
0:29:47 And I did.
0:29:53 And that balanced us out for a very, very long time.
0:30:03 If you are in a relationship where the egos are clashing or where your partner can’t support your success or doesn’t want to support your success,
0:30:04 then it’s not going to work.
0:30:06 It’s just going to fail.
0:30:11 Have you ever seen the movie Beautiful Girls?
0:30:12 No.
0:30:12 Okay.
0:30:14 You have to watch the movie Beautiful Girls.
0:30:16 It’s old.
0:30:17 20 years, probably.
0:30:24 Natalie Portman and Annabeth Gish and Timothy Hutton and Matt Dillon.
0:30:25 A whole bunch of people.
0:30:32 But the part of that movie that sticks with me is there’s a very successful woman in it.
0:30:34 She’s dating Timothy Hutton.
0:30:41 And he is a piano player in a bar who also happens to be an accountant.
0:30:49 And he’s been putting a whole lot of pressure on himself to get a real accounting job so that he can keep up with her.
0:30:53 And finally, she just said, musicians are sexy.
0:30:55 Accountants are not sexy.
0:30:56 Musicians are sexy.
0:31:08 Giving him the permission to continue to do this thing that he enjoyed and continue to bring that sexy energy to their relationship, which is what she needed from him.
0:31:13 And so that’s the balance, I think, that you’re looking for.
0:31:21 There’s a lot of lean-in Sheryl Sandberg’s book that people have dismissed over the past number of years.
0:31:28 I think the thing that really holds up from that book is the importance that she put on selecting your partner.
0:31:41 She picked a guy that she knew was going to let her be her and let her do the work that she wanted to do and help them create a life where that was going to be possible.
0:31:42 And that’s what you need.
0:31:43 Yeah.
0:31:53 More generally, for everybody tuning in, I just feel like it’s just harder to find traditional roles and partners anymore for men and for women.
0:31:57 And I just would love to understand even more advice from you for the young people tuning in.
0:32:07 How can men feel like men and women feel like women in their relationships when everything is sort of getting switched around in terms of who’s the breadwinner?
0:32:09 I just feel like it’s so difficult for us to date.
0:32:16 I think the way that you do it is by knowing yourself and knowing your partner and closing ranks.
0:32:27 This is your business and it’s your partner’s business and it’s not your mother’s business or your mother-in-law’s business or your friend’s business or Instagram’s business, right?
0:32:30 It is nobody’s business but yours.
0:32:35 And if it’s working for the two of you, then who the hell cares, right?
0:32:37 What anybody else has to say.
0:32:47 You just have to respect the boundaries that you’ve created with the two of you and what that allows you to do.
0:32:49 Look, I’m the breadwinner in my marriage.
0:32:51 I have been for many years.
0:32:54 My husband is largely retired.
0:32:56 He works about 15 hours a week these days.
0:32:58 He’s older than I am.
0:33:02 And he had an incredibly successful career.
0:33:08 But the fact that I out-earned him, he could care less.
0:33:13 He knows the value that he brings to our marriage.
0:33:17 I certainly know the value that he brings to our marriage.
0:33:22 And it’s nobody else’s business, really, despite the fact that I’m talking about it on your podcast.
0:33:24 I love it.
0:33:26 Thanks, Jean, for all of that.
0:33:26 Okay.
0:33:28 So women are getting richer.
0:33:35 Can you talk to us about how women are going to treat this newfound wealth compared to how men traditionally have treated wealth?
0:33:39 Men have traditionally invested it.
0:33:43 And women traditionally have been slow to the party.
0:33:49 If you, again, and you pulled out a whole bunch of statistics, I’m grateful for that.
0:33:54 But one of my favorites is that women keep about 70% of our assets in cash.
0:33:56 Men keep about 60%.
0:34:09 It’s a really big and important difference because investing our money is the only way that we are going to make sure that it is working as hard as we are working ourselves.
0:34:22 And so what we’re starting to see is women move into the ranks of being investors, wanting to be investors, wanting to learn about investors.
0:34:33 Whether you’ve got all your money in a 401k where you put it in a target date fund and you let that fund do its thing or you’re buying individual stocks, we want to learn.
0:34:35 I was telling you about my investing club.
0:34:43 I run this investing club with Karen Feinerman, who is one of the panelists on Fast Money on CNBC.
0:34:44 She’s a hedge fund manager.
0:34:45 You would love her.
0:34:46 She’s so brilliant.
0:34:55 And we’re teaching 300 women and growing how to invest every other Monday night on Zoom.
0:35:02 And we pick stocks together and we talk about diversification and trends and everybody can ask their questions.
0:35:14 And investing is the kind of thing that is hard for women because there are no right or perfect answers.
0:35:24 There’s some parts of personal finance where if you ask me a question, I can give you an answer and I can be 100% right.
0:35:27 What is the best cashback credit card?
0:35:28 I can look at them all.
0:35:29 I can run the numbers.
0:35:31 I can give you an answer.
0:35:32 I can know that I’m correct.
0:35:40 What’s the best stock can’t do it because no perfect answer exists because we have backward-looking information and not forward-looking information.
0:35:46 And so we have to trust in the historical accuracy of what has come before.
0:35:55 That is difficult for a large portion of women who like to know the answer to any question before we even ask that question.
0:35:56 We have to do it.
0:35:57 We have to get comfortable.
0:36:01 And the way to get comfortable is by actually doing it.
0:36:18 And one thing that has really, really helped when you look at Gen Z and millennials is that we’re now being across the board automatically enrolled in these 401k and other retirement plans at work where we have them.
0:36:25 The money is being automatically invested into a default like a target date fund.
0:36:31 So you’re investing whether or not you are doing the work of investing yourself in many cases.
0:36:39 And if you can allow yourself to sit with that and get comfortable with the fact that you’re not only doing it, but you’re doing it pretty well, that helps people.
0:36:40 I love that.
0:36:44 This was, to me, such an interesting conversation, honestly.
0:36:49 I feel like this whole gender wage gap and transfer of wealth, it’s really shifting everything.
0:36:54 Let’s move on to some more general advice, tactical financial advice.
0:36:57 I want to start with the concept of financial freedom, right?
0:37:04 I feel like the concept of financial freedom has changed, especially for millennials, for Gen Z.
0:37:07 How do you think we should go about thinking about financial freedom?
0:37:11 Well, I’m interested in knowing how you think it’s changed.
0:37:12 What is it to you?
0:37:19 Well, I feel like now it’s more about enjoying life, doing what I want, right?
0:37:21 It’s really not about becoming a billionaire.
0:37:32 It’s what’s the amount of money that I need where I can live comfortably, buy what I want, and enjoy life, work out, be healthy, sit in the sun.
0:37:33 You know, that’s what I think of.
0:37:36 That’s pretty much my definition, too.
0:37:44 It’s just my definition, I think, extends for a longer period of time because of my age, right?
0:37:58 So I look at this and I think I want all of that, but I want to be able at some point to just work when I want to work and know that those things will continue for as long as I live.
0:38:03 So I think that’s where the disparity in financial freedom comes in.
0:38:17 And I think younger generations define it in terms for today and older generations define it in terms that include a retirement that might last for three decades.
0:38:24 So one of the things that I think a lot of my listeners are probably going through right now, we’ve got a lot of 30-year-olds, is buying or renting.
0:38:31 And traditionally, when we’re talking about the American dream, financial freedom, a lot of it is also like being a homeowner, right?
0:38:34 Do you feel like it’s important to be a homeowner?
0:38:36 Do you feel like it’s a good investment strategy?
0:38:39 And what are some of the things we should think of renting versus buying?
0:38:48 I feel like being a homeowner is a helpful way to save money over the long term.
0:38:58 If you think about buying versus renting, month to month, right now the costs are actually closer than they’ve ever been.
0:39:07 But when you own, you are putting equity, you’re building equity in this house.
0:39:10 And that is a form of forced savings.
0:39:24 And what happens if you get to the end of the road, if you pay down a mortgage for a long enough period of time, or even if you swap out of it and out of a couple of homes, but you’ve built up some equity and then you build up some more.
0:39:35 You end up with this cushion of cash and you can use that cushion to supplement your standard of living.
0:39:37 You can use it to pay for long-term care.
0:39:39 You can use it to keep a roof over your head.
0:39:43 You can use it to sell and move to Costa Rica.
0:39:48 You have choices because you have this additional cushion.
0:40:03 And if you’ve rented your whole life, unless you took the difference between the renting cost and the buying cost, which is a lot slimmer than it used to be, and you put that away every single month, you don’t have that additional sum of money.
0:40:09 So that’s where being a homeowner, I think, is additive to your bottom line.
0:40:10 There are other differences.
0:40:20 We know in a whole bunch of different situations that autonomy is one of the things that make people happy.
0:40:33 You’re happier at your job if you feel like you’ve got enough autonomy to rearrange the furniture or to put your own stuff up on the walls or to decide that you’re going to come in at 9.30 rather than 9 o’clock.
0:40:49 You’re just happier, and you are happier where you live if you feel like you have enough autonomy to make the place what you want it to be, and you’re more likely to have that if you own rather than if you rent.
0:40:52 But there are a lot of cases where you shouldn’t own, right?
0:40:56 If you’re not going to be someplace for five years, I don’t think you should buy.
0:41:02 The cost of buying is just too steep.
0:41:14 I don’t think that mortgage rates at this level should stop people who want to be in a place for six, seven years and more.
0:41:20 You’ll eventually, hopefully, get an opportunity to refi that loan.
0:41:23 But there are cases where renting is just better.
0:41:25 You gave such good advice.
0:41:27 Like, I’m in this predicament now.
0:41:39 To your point, I see a lot of my friends who have been homeowners, and I see them like really leveling up because every time they switch a house and they’ll make like 200 grand, and they just keep playing with that money and growing it and growing it.
0:41:44 So I do see a lot of my friends who have dabbled in homeownership do really well.
0:41:46 That’s inspiring to me.
0:41:49 It’s just that in New York, it gets crazy.
0:41:50 It’s so crazy.
0:41:53 So I feel like people who are in different cities also have a different experience.
0:41:56 It’s way easier to buy a house if you live in the suburbs, you know.
0:42:00 But you have more choice now than you used to have.
0:42:07 I know young couples who are thinking they live in New York where the price of homeownership is unsustainable.
0:42:09 They’re looking at Philadelphia.
0:42:11 They’re looking at Charlotte.
0:42:17 They’re looking at other places where because they can work remotely, they could keep their jobs.
0:42:27 They could make some friends, and they could be homeowners and have a standard of living that just is a little bit easier.
0:42:34 Okay, so something that you talk a lot about, and I was looking around your website, and I saw that you were like, what is your money type?
0:42:38 And you have this quiz that people can take for their money type on hermoney.com.
0:42:40 So talk to us about money types.
0:42:41 What is that?
0:42:42 Why is it important to know?
0:42:49 It’s important to know how you’re wired and why you’re wired the way you are.
0:42:52 The money type is love languages, right?
0:42:58 If you ever read the five love languages, money type is that, just for money.
0:43:08 So we worked with a PhD who developed this in-depth tool that has been tested on men and women
0:43:14 to help figure out why you are the way you are with money.
0:43:20 I mean, you may know that it is hard for you to spend or easy for you to spend.
0:43:28 You may know that you have trouble losing money or more or less trouble taking risk than other people.
0:43:36 You may know that you would do anything for the members of your family, even if it meant putting yourself at financial risk.
0:43:42 All of these things are tied up in our five personality types.
0:44:00 And I would bet just knowing a little bit more about you and about your audience, that if people went to hermoney.com and they took our diagnostic, our questionnaire, our money type quiz, you’ve got an audience that is full of what we call visionaries.
0:44:16 A lot of entrepreneurs are visionaries and visionaries have to be careful when it comes to their own personal finances because it is really tempting to throw all of your money against the business and think that that business is going to be your retirement plan.
0:44:21 And we know the statistics on businesses that succeed versus fail.
0:44:27 And you give up a lot of years trying to get that business off the ground and very quickly, you can get yourself in trouble.
0:44:35 The other thing that I like about money type so much is that we’re not all just one type.
0:44:42 We’ve got a primary type and then we have a couple of secondary types that make up our personality.
0:44:56 And if you know your partner’s money type, it’s helpful in navigating the relationship and the conversations that the two of you have about money.
0:45:09 I was recently on a different podcast and the hosts had taken the money type questionnaire and they said, I feel so seen because there’s something about this diagnostic.
0:45:11 It just gets people.
0:45:15 I felt this way the first time I took it and I’m a producer.
0:45:21 That’s my primary money type with a little bit of connoisseur, which means I like to spend in as well.
0:45:22 And it’s really true.
0:45:28 And it’s really interesting that a test can get you so well.
0:45:29 It’s so true.
0:45:35 And I’m happy that you brought up relationships because I actually recently ended a relationship.
0:45:39 And one of my primary reasons was our views on money were so different.
0:45:43 He’s richer than I am and was so cheap.
0:45:46 And I was just like, I can’t do this.
0:45:47 I like to live a life of luxury.
0:45:49 I like to spend my money.
0:45:54 Not that I’m frivolous, but it’s just like, what’s the point of choosing such a hard job if you’re not?
0:45:55 Right.
0:45:58 If no one’s spending their money, why are we working so hard?
0:45:59 Yeah.
0:46:05 And it’s good that you figured this out before you got engaged to the guy or worse, married the guy, right?
0:46:08 In my house, we say this is why we work.
0:46:12 And we say it for exactly the reasons that you just described.
0:46:13 We work hard.
0:46:20 And we work hard so that if we want to get on a plane and fly across the country, we don’t have to think about it.
0:46:28 This is the payoff of working so hard and producing.
0:46:31 And I acknowledge we are definitely privileged.
0:46:39 I’m fortunate to have a career that I love, which makes working hard feel like not working as hard.
0:46:41 But this is why we work.
0:46:44 If they didn’t pay us, we wouldn’t work so hard.
0:46:48 We’ll be right back after a quick break from our sponsors.
0:46:51 Hello, young Improfiters.
0:46:55 Let’s talk about what drives a business’s success.
0:47:04 Sure, having a great product, a strong brand, and savvy marketing can set companies like Death Wish Coffee, Magic Spoon, or even a legacy brand like Heinz apart.
0:47:09 But the real secret to skyrocketing sales often isn’t just what they sell.
0:47:10 It’s how they sell it.
0:47:16 Behind every thriving business is a powerful system that makes selling effortless and buying seamless.
0:47:20 And for millions of businesses, that behind-the-scenes powerhouse is Shopify.
0:47:24 Nobody does selling better than Shopify.
0:47:27 It’s the home of the number one checkout on the planet.
0:47:33 Shopify’s not-so-secret secret is ShopPay, which boosts your conversions up to 50%.
0:47:37 That means way fewer cards go abandoned and way more sales get done.
0:47:46 So if you’re into growing your business, your commerce platform better be ready to sell wherever your customers are scrolling or strolling.
0:47:50 On the web, in your store, in the feed, and everywhere in between.
0:47:53 Businesses that sell more sell on Shopify.
0:47:58 Upgrade your business and get the same checkout that Magic Spoon, Heinz, and yours truly use.
0:48:03 Sign up for your $1 per month trial period at shopify.com slash profiting.
0:48:04 That’s all lowercase.
0:48:08 Go to shopify.com slash profiting to upgrade your selling today.
0:48:10 That’s shopify.com slash profiting.
0:48:13 Hey, young improfters.
0:48:16 I know so many of you are in your grind season.
0:48:19 You’re working that 9 to 5, and then you’re 5 to midnight,
0:48:21 building that dream.
0:48:22 That’s how I started Yap Media.
0:48:24 So keep going and hustling.
0:48:27 But I do want to give you some advice because if you’re a side hustler,
0:48:33 I know personally how hard it can be to find the right tools for your team without breaking the bank.
0:48:37 All those tools can get really expensive, but you need to collaborate with your team.
0:48:40 And that’s where Microsoft Teams Free comes in.
0:48:44 With Teams, you get pro-level collaboration tools without the hefty price tag.
0:48:47 You can host free video meetings for up to 60 minutes,
0:48:53 which is perfect for brainstorming with your team or to look super professional for your client calls.
0:48:58 Plus, enjoy unlimited chat for real-time collaboration with your side hustle team,
0:48:59 no matter where you are.
0:49:03 I wish that I had Microsoft Teams Free back when I was first starting Yap.
0:49:06 I have a remote team, and it was really hard for us to keep organized.
0:49:10 If we had Microsoft Teams Free, we would have gotten way further faster.
0:49:15 Because with Microsoft Teams Free, you can keep your client documents, invoices,
0:49:18 and brand assets organized with their shared file storage.
0:49:21 You can access everything you need all in one place.
0:49:27 You can even create community spaces to organize your team, volunteers, or creative collaborators,
0:49:31 making it easier for you to keep your project or business on track.
0:49:37 Built by Microsoft, Teams offers a secure, professional, and reliable platform for entrepreneurs
0:49:38 to build their businesses.
0:49:41 It’s flexible, secure, and available everywhere.
0:49:42 Best of all, it’s free.
0:49:44 Stop paying for tools.
0:49:47 Get everything you need for free with Microsoft Teams.
0:49:48 So why wait?
0:49:52 Try Microsoft Teams today and start growing your side hustle without the extra cost.
0:49:57 Head over to aka.ms slash profiting today to sign up for free.
0:50:02 That’s aka.ms slash profiting to sign up today for free.
0:50:07 Yeah, fam, spring is just around the corner, and I’m already planning my next getaway,
0:50:09 and that’s to Portugal for my best friend’s wedding.
0:50:13 Now, I’m paying for this one out of pocket because it’s not for work, it’s a vacation.
0:50:16 And so I love for my vacation trips to feel free.
0:50:21 And I love using points for travel, and I’m always looking for ways to earn more.
0:50:26 And in the last six months, I’ve been using a platform called Built to pay my rent,
0:50:28 and it has been a total game changer.
0:50:32 I’m getting more airline points and hotel points than ever just by paying my rent,
0:50:34 something I would have already been doing.
0:50:38 Now I’m sponsored by them, and I can’t wait to share with you that you can join as well,
0:50:42 no matter what your landlord or apartment complex situation is like.
0:50:47 There’s no cost to join, and just by paying rent, you unlock flexible points that can be
0:50:51 transferred to your favorite hotels and airlines, a future rent payment, your next lift ride,
0:50:52 and so much more.
0:50:55 When you pay rent through Built, you unlock two powerful benefits.
0:50:59 First, you earn one of the industry’s most valuable points on rent every month.
0:51:03 No matter where you live or who your landlord is, your rent now works for you.
0:51:07 Second, you gain access to exclusive neighborhood benefits in your city.
0:51:12 Built’s neighborhood benefits are things like extra points on dining out, locally, complimentary
0:51:17 post-workout shapes, free mats or towels at your favorite fitness studios, and unique experiences
0:51:19 that only Built members can access.
0:51:24 And when you’re ready to travel, Built points can be converted to your favorite miles and hotel
0:51:27 points around the world, meaning your rent can literally take you places.
0:51:31 So if you’re not earning points on my rent, my question is, what are you waiting for?
0:51:37 Start paying rent through Built and take advantage of your neighborhood benefits by joining joinbuilt.com
0:51:37 slash profiting.
0:51:41 That’s J-O-I-N-B-I-L-T dot com slash profiting.
0:51:44 Make sure you use our URL so they know that we sent you.
0:51:47 That’s joinbuilt.com slash profiting to sign up for Built today.
0:51:52 This has been such an awesome conversation.
0:51:53 Okay, a couple more questions.
0:51:55 Let’s talk about budgeting.
0:51:58 There’s so much inflation going on.
0:52:00 Everything is just way more expensive.
0:52:05 There’s a lot of keeping up with the Joneses with social media, a lot of comparison, feeling
0:52:07 like you need to keep buying.
0:52:12 And for instance, with me, I feel like I always got to buy so much clothes because I’m always
0:52:16 photographed in my outfits and then suddenly I don’t want to wear the same thing again.
0:52:20 So talk to us about how we can avoid overspending.
0:52:24 Well, first of all, are you not on the RealReal?
0:52:27 You should just be turning over your closet.
0:52:31 I mean, this is what I do because I’m the same.
0:52:38 I do a lot of appearances and I don’t want to be wearing the same thing all the time.
0:52:43 And I wear it a couple of times and I send it to the RealReal and I buy something else on
0:52:48 the RealReal and I run a credit and it makes me feel like I’m shopping for free, even though
0:52:49 it’s not quite shopping for free.
0:52:52 And that I’m doing something a little bit better for the environment.
0:52:55 And so that’s my shopping suggestion.
0:53:03 But when it comes to overspending in general, I think that the secret is that most people have
0:53:06 absolutely no idea where their money is actually going.
0:53:14 So when we teach budgeting and we have a program called Finance Fix where we teach budgeting and
0:53:21 how to do this in a way that you can actually save something, we put people through this process
0:53:23 of figuring out where their money is going.
0:53:27 We use technology to do it so you don’t have to do it by hand.
0:53:34 And once you see where you’ve been using your money, then you have the tools and the ammunition
0:53:41 to make changes about where you consciously want to use your money.
0:53:45 And so it’s not, don’t buy the coffee, right?
0:53:47 Everybody’s least favorite example.
0:53:55 It’s if the coffee is the thing that lights up your day, then by all means, buy the coffee.
0:54:02 But if you could care less and really what you want is a little bit of caffeine to help you
0:54:06 get out the door, then make it at home and have a sip and go about your day and spend your
0:54:09 money on something that you actually value.
0:54:11 I know where all my money is going.
0:54:13 It’s Sephora and Revolve.
0:54:16 All my money is just going straight there.
0:54:19 Okay, let’s talk about paying down debt.
0:54:20 A lot of people have student loans.
0:54:22 A lot of people have debts.
0:54:24 You’ve got this avalanche method.
0:54:28 Talk to us about the best strategies for paying down debt in your opinion.
0:54:37 The cheapest way, the cheapest, fastest way to pay off debt is to just stack it highest interest
0:54:39 rate to lowest interest rate.
0:54:44 Pay off the highest interest rate debts first while making the minimum payments on the rest.
0:54:49 Once that high interest rate debt is gone, then you just move on to the next one and so on
0:54:50 and so on and so on.
0:54:54 The student loan debts are a little bit of a different beast.
0:54:58 Long-term debts, student loans, mortgages, car loans.
0:55:02 You basically want to pay those off on the schedule that you’re given.
0:55:09 If you’re struggling with your student loan debts and their federal debts, then you want
0:55:15 to make sure you’re enrolled in an income repayment program through the Department of Education.
0:55:19 We’re getting some changes to those programs that are helpful.
0:55:24 As long as you’re enrolled, you should get notified of the changes and they should come your way.
0:55:36 But don’t let paying student loan debt faster get in the way of doing important things like grabbing the match from your 401k.
0:55:48 401k because if you look at the return on your money, the way that we think about or the way that we should think about return on your money is equivalent to the interest rate.
0:55:56 So if you’re paying off a student loan debt at 6%, that’s like getting a 6% return on your money.
0:56:04 If you’re getting 50 cents on the dollar as a match in your 401k, that’s a 50% return on your money.
0:56:09 And you can’t not get that because you want to pay off the debt at 6%.
0:56:11 You just pay off the debt at 6% a little bit slower.
0:56:14 Let’s talk about improving your credit.
0:56:20 So I actually recently messed up my credit because I was putting all, yeah, it was really dumb.
0:56:28 I was spending everything on my business credit cards and I just thought it was good that I wasn’t spending on my own credit cards.
0:56:31 And like I was like shutting down my personal credit cards.
0:56:35 And then I realized, oops, I wasn’t supposed to do that.
0:56:38 You need to actually have credit cards.
0:56:43 And I always used to, because I have a lot of cash, I would just pay it off, pay it off to zero balance.
0:56:45 And you’re actually not supposed to do that.
0:56:47 Oh, no, you are supposed to do that.
0:56:48 You are supposed to do that.
0:56:52 Tell me about it because I feel confused about what should we actually be doing with our personal credit.
0:56:58 You should be using your personal credit cards and you should be paying them off every month.
0:56:59 Just to zero.
0:57:01 Pay them off to zero.
0:57:04 Interest rates are way too high.
0:57:08 The average credit card interest rate, I just looked this up yesterday, is 28%.
0:57:09 That’s insane.
0:57:10 It’s insane.
0:57:14 You don’t want to be paying interest on a credit card.
0:57:26 So the way to do this is to understand that there are a couple of factors that go into your credit score and you need to simultaneously manage all of them.
0:57:35 If you pay late, especially if you pay late more than once, that’s really going to hurt your score.
0:57:40 The second, and this is where you got in trouble, is credit utilization.
0:57:46 That’s the percentage of credit that you have available to you that you’re actually using.
0:57:52 We want to keep that number below 30% at all times.
0:58:02 So if you have a heavy spending month, sometimes when I go on vacation, I have a heavy spending month that I spend more than 30% of my credit limit on a card.
0:58:05 If you do that, the thing to do is just pay the bill now.
0:58:09 Pay it twice a month rather than once a month to bring the utilization down.
0:58:23 The problem that you got into by closing those credit cards is that you shrunk the pool of available credit that you had and that hurt your score.
0:58:31 The other thing that you did, another factor, it’s not as big as the first two, but it’s something called length of credit or credit history.
0:58:37 The longer your credit relationships, the more beneficial it is to your score.
0:58:43 When you close those cards, if they were the cards that you had had the longest, you hurt that factor too.
0:58:45 So that’s how you do it.
0:58:46 Yeah.
0:58:49 And actually I did have a credit card that was with me for like so long.
0:58:53 And then the credit card company ended the card.
0:58:55 And I was like, oh man, I’m really screwed.
0:58:58 They ended it because you weren’t using it, right?
0:58:59 No, no.
0:59:03 Like that type of card retired because I had it for so long.
0:59:05 And then suddenly I was like, oh my God, I have no credit cards.
0:59:06 And I didn’t even realize.
0:59:09 I’m fixing it though.
0:59:12 It’s not that terrible, but I’m fixing it.
0:59:12 Cool.
0:59:15 So let’s talk about investing in general.
0:59:17 I’m just going to give you a general question.
0:59:21 I actually asked Susie Orman this question when she came on the show.
0:59:25 If you had $100,000 to invest, you already had your emergency fund.
0:59:27 You already had savings, all that.
0:59:29 You just had $100,000 cash.
0:59:31 Where would you put it?
0:59:38 What I’m doing with that kind of money right now is splitting it up and buying the stocks
0:59:42 that we’ve been picking for our investing club, right?
0:59:48 I have a diversified portfolio that is set up to get me to the retirement that I want to
0:59:48 get to.
0:59:50 I am on track.
0:59:51 I have met my savings goals.
0:59:58 So if this is quite literally free money, I’m going to put it into the picks that we’re
1:00:00 picking for our investing club.
1:00:06 And so recently, we’ve been looking at stocks like Lululemon.
1:00:08 We’ve got JPMorgan Chase.
1:00:14 We’ve got a bunch of stocks in the portfolio, but we add one about every month.
1:00:16 And sometimes we sell one.
1:00:18 And I would do that.
1:00:19 That’s so cool.
1:00:25 So this investment club is basically, you guys all talk about stocks and give guidance
1:00:25 to each other.
1:00:27 How does one join your investment club?
1:00:29 So you can go to hermoney.com.
1:00:32 It’s called Investing Fix.
1:00:36 If anybody wants to try it out, you can do it free for a month.
1:00:42 But the way it works is that every month we present four different investing options.
1:00:45 We look at them on four different dimensions.
1:00:46 How do they make their money?
1:00:48 What do we like about them?
1:00:49 What don’t we like about them?
1:00:52 And would we buy them at the current price?
1:00:59 And then the club votes on what we add to the portfolio and what we take away from the portfolio.
1:01:00 It’s a democracy.
1:01:02 Democracy rules.
1:01:04 And it’s been a lot of fun.
1:01:11 Some of the women in our club have stepped up and presented stocks that they’re interested in.
1:01:14 And some of those have been purchased for the club.
1:01:18 One of our members suggested United Rentals and we bought that.
1:01:20 It’s been a huge win.
1:01:24 So we’re all learning from each other, which is just so amazing.
1:01:25 That’s so cool.
1:01:30 So it’s actually like you guys are pooling your money together and investing together?
1:01:31 We’re not.
1:01:40 We run a group portfolio that the club itself runs and is invested by the votes that the club decides.
1:01:46 But a lot of members like me are buying the picks for our own portfolios.
1:01:47 I love it.
1:01:49 Well, Jean, this was such an awesome conversation.
1:01:52 I end my show with two questions that I ask all my guests.
1:01:55 Then at the end of the year, we typically do something fun with it.
1:02:03 So the first one is, what is one actionable thing our young and profiters can do today to become more profitable tomorrow?
1:02:07 Start tracking your spending.
1:02:10 Figuring out where that money is going for real.
1:02:11 Yeah.
1:02:19 If you don’t know where it’s going, then you have no control over what it’s doing for you, whether it’s a business expense or a personal expense.
1:02:25 And I know it’s tedious and I know it’s boring, but sometimes boring is better.
1:02:28 And what is your secret to profiting in life?
1:02:30 And this can go beyond financial advice.
1:02:45 My secret to profiting, and I got to tell you, I lost my mom recently and my lifelong friends came out of the woodwork and haven’t left me alone in a good way, in the best way.
1:02:53 And my secret is to invest as much energy as absolutely possible in those friends.
1:02:54 That’s so beautiful.
1:02:55 It’s so true.
1:03:01 Sometimes you forget about relationships and nothing in the world is more important, I think, than relationships.
1:03:02 A hundred percent.
1:03:05 Jean, where can everybody learn more about you and Her Money?
1:03:13 So I’m on social pretty much everywhere at Jean Chatzky, and you can find us at hermoney.com.
1:03:14 Amazing.
1:03:16 Well, thank you so much for joining us on Young and Profiting Podcast.
1:03:18 Thanks for having me.
1:03:32 Thanks for having me.
Determined to master her messy personal finances, Jean Chatzky immersed herself in learning about finance, financial freedom, and investing. She worked on Wall Street to understand the stock market, then transitioned to financial journalism. After being fired for being “too expensive,” she turned her side hustles into HerMoney—a safe space where women can build wealth and take control of their money. In this episode, Jean shares actionable insights on achieving financial freedom and building lasting confidence around money.
In this episode, Hala and Jean will discuss:
(00:00) Introduction
01:12 From Journalism to Financial Expertise
03:06 Skill Stacking
06:38 The Gender Wage Gap
11:21 Women Controlling Wealth and Spending
20:07 Navigating Relationships and Success
27:03 Women and Investing
30:09 The Importance of Financial Freedom
31:36 Homeownership: Is It Worth It?
35:47 Understanding Your Money Type
40:15 Budgeting and Avoiding Overspending
42:39 Strategies for Paying Down Debt
44:33 Improving Your Credit Score
47:34 Investing Wisely
Jean Chatzky is the CEO and co-founder of HerMoney Media, a digital platform focused on enhancing financial planning, literacy, and wellness among women. She is an award-winning personal finance journalist, bestselling author, and host of the HerMoney podcast. With a background that spans Forbes, SmartMoney, and a 25-year tenure on NBC’s Today show, she has earned many accolades, such as the Gracie Award for Outstanding Host. She has authored multiple bestselling books, including Women with Money and Pay It Down! She frequently appears on major platforms like CNN, MSNBC, and The Oprah Winfrey Show.
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