Brainstorming $100M AI-Proof Businesses

0:00:06 I think the theme of this episode today is basically anti-digital anti-tech anti-ai ideas
0:00:10 i feel like i can rule the world i know i could be what i want to
0:00:16 i put my all in it like my days off on the road let’s travel never look i have an idea for you by
0:00:24 the way what all right so hampton you’ve got um this community of ceos in different cities and
0:00:29 it’s great and you’re doing great and it’s mostly a started off online i’m so glad you
0:00:35 shifted to like in person which i’m sure was hard but like painful but but necessary change i’ve just
0:00:40 been thinking about some of these like ai proof ideas i think it’s just an interesting lens to be
0:00:48 like what doesn’t really make sense for ai to like improve or or uh disrupt and um we joined a country
0:00:57 club and wait wait wait wait wait wait i thought i could just hold on i didn’t think the tsa agent
0:01:03 would ask me for my passport there who’s we like you and your wife your family are like okay you and
0:01:08 your wife like a golf like a golf a golf country club even though i don’t play golf currently okay
0:01:15 like uh the stereotype in my head of like a golf course and like chicken tenders i think it’s a
0:01:21 lot of that there’s a great pool okay great amenities tennis court pickleball etc okay look i don’t want to
0:01:25 talk too much about the country what i’m trying to say is from a business perspective i’m breaking
0:01:28 fast did you have to interview did you have to interview did they google you have an interview
0:01:34 scheduled in a few days yeah oh my god the hardest part by the way is there’s a dress code
0:01:38 it’s under armor on it are you allowed to wear
0:01:46 i was like okay i get full tank but how about a muscle tank you guys good with that that’s actually
0:01:51 how i showed up to the first tour um so anyways yeah i’m a little fish out of water what are they
0:01:55 gonna ask you on the interview are they gonna like are you gonna you should you can’t can’t tell them
0:02:04 you host a podcast called my first million i mean it’s so tacky reject me don’t be honest what are
0:02:10 you insane you have to lie look my wife really wants to get in she knows a lot of the moms from
0:02:16 the school go there whatever all right so yeah let me get to my point here uh yes yes to everything
0:02:22 you’re thinking and saying all right let’s just agree let’s just agree on all of those things that
0:02:25 every thought in your head right now how much is it going to cost what’s your monthly
0:02:31 all right so the membership fees are something like you pay seventy five hundred dollars so seven
0:02:35 thousand five hundred dollars just to like initiate just to like get your foot in the door okay that’s
0:02:39 not even the dues that’s like an well there’s a five hundred dollar application fee then it’s like a
0:02:46 seven seven thousand five hundred dollar like an initial join the club fee and then you pay
0:02:51 something like i don’t know seven hundred to a thousand dollars a month as a member and that’s to not
0:02:56 even get to play golf that’s like pleb member you don’t get to play golf if you play tennis you got
0:02:58 to like use your left hand or something i don’t know it’s not you don’t even get everything so
0:03:04 we’re joining as like the basic member but i was looking at the numbers i was like okay so they’re
0:03:12 basically probably close to two thousand members at this club and so two thousand members times let’s
0:03:17 call it ten grand a year average membership fee which again doesn’t even include the golf is a twenty
0:03:23 million dollar annual recurring revenue business to then have the right to go pay for food there and
0:03:29 drinks to just have the right to go shop there and so everything else i think mostly operates break even
0:03:34 i think they do events like weddings and and birthday parties and stuff like that that makes some money too
0:03:40 but i’m pretty sure this country club is pulling in something like twenty to twenty five million a year
0:03:48 in recurring revenue not including the um all of the like you know whatever margin they have on food
0:03:52 beverage golf etc which might be closer to like ten percent or something and i just thought man this is
0:03:56 incredible business and i’ve seen a few of these now so i saw that one when i first moved to san
0:04:01 francisco the guy i was working with michael birch he created the battery in san francisco which was
0:04:07 like san francisco didn’t have a soho house so he created the battery and was that good was that a good
0:04:13 business well i think he undercharges dramatically you know he didn’t need the money per se he sold
0:04:16 you know he sold his company for like 800 million dollars so he you know he wasn’t doing it for the
0:04:21 money he was doing it for the social and i think he didn’t want to like make it like an only rich tech
0:04:26 guy thing so he priced it initially at like twenty five hundred dollars a year like 200 bucks a month
0:04:29 it’s like that’s literally less than equinox or something you know now i think it’s three thousand
0:04:34 dollars this is a pretty pretty low still one time i went there i think with you and i’m not
0:04:40 exaggerating this is the the this i swear to god this is the truth there was a booth that had a
0:04:49 pretty blonde hair lady snoop dog and a monk wearing an orange like shaw sitting at the same booth like
0:04:54 it looked like the dalai lama snoop dog and a hot blonde girl and they and they were like sitting like
0:04:59 this like leaning in having a conversation i don’t know what it was about but it could have been like
0:05:04 world peace but it was i that it was crazy i saw that in real life and i was like this is the craziest
0:05:11 thing i’ve ever seen yeah it’s crazy i mean i’ve seen elon there i’ve seen jay-z there it’s crazy
0:05:17 so i saw that that that model and soho house i don’t know if you saw just went private uh private equity
0:05:23 group just came and basically took it private at 2.7 billion and they think that in 2025 it’ll do
0:05:29 something like 150 million of ebita but it’s a little confusing they said not profitable currently
0:05:35 but the 2025 forecast is 100 is uh you know like 150 million ebita and so i started thinking about
0:05:42 these clubs and i was like why doesn’t sam do get into this business with hampton right like why not
0:05:50 in your core one two three cities get some real estate create a physical space and top up on the
0:05:55 members and then anytime a member is traveling to new york la chicago whatever austin wherever you
0:06:00 want to put your wherever your hubs are they have a physical place to go work to eat to meet to do
0:06:07 whatever so i have an answer so for for one it’s operationally i think that it’s silly for me to
0:06:12 my main business is creating wonderful core groups where people talk and then this business that you
0:06:17 are talking about is hospitality and real estate i think the answer is there’s a world where we will do it
0:06:23 but it needs to be its own business you you shouldn’t mix them so uh a company i was inspired
0:06:28 by called chief it’s it’s what we’re doing but mainly for women executives they had a lot of real
0:06:33 estate and it dragged down it dragged them down significantly but let me um tell you something so
0:06:40 there’s this weird surge going on particularly in new york where there’s this um and over the last
0:06:48 year or so there’s been something like 15 or 20 new social clubs or co-working spaces that have
0:06:55 popped up and so have you heard of like zero bond no so that’s an example of one and there are so many
0:07:02 of these social clubs amongst like young like like 20 something gen z this is a phenomenon that is just
0:07:07 absolutely killing it and it’s not new social clubs have been around for forever since the gilded age
0:07:11 people have been doing like social clubs since ben franklin doing junto where he would like meet up
0:07:19 with his friends but what i’m noticing is that there’s a whole niche of co-working spaces that combine
0:07:27 this social club kind of aesthetic so let me give you um a few examples google the malin so it’s the word
0:07:35 the and then m a l i n before i had my office here i rented a space here and this is like a very niche
0:07:44 co-working space absolutely beautiful on the inside with three locations and whenever i was there it was
0:07:52 like a buzzing and like the the target demographic for these guys are like good-looking freelancers like
0:07:58 like like everyone who worked there was like a hot freelancer like good news and bad news good news
0:08:02 we like that you’re a freelance designer bad news is one other requirement
0:08:11 yeah i didn’t fit the icp but they still let me in but like they let you in just see why why you don’t
0:08:18 belong yeah they let me hang out there’s another guy uh in my core group his name is james street
0:08:25 so go to this website called the lighthouse.com so the lighthouse.com my friend um owns this agency
0:08:33 called uh whaler and it’s a huge nine figure a year digital agency and it’s based in la so it’s like
0:08:37 all hip and cool and everything and they created a little project called the lighthouse so the
0:08:43 lighthouse.com and it’s i think they call it a creator’s campus in other words it’s basically a
0:08:48 co-working space for creators meaning instead of like just normal desks they have like cool studios
0:08:53 kind of like the one i’m recording in where like someone can just like record and in the first year
0:09:00 of business they’ve done eight figures in revenue with one location and i’m seeing this pop up like
0:09:06 over and over and over and then another one is new house have you heard of new house no go click new
0:09:14 house and so they call they call themselves the work and social home for creatives and so these guys are
0:09:22 selling everyone that i’ve just named they’re basically just taking a sliver of what like we work
0:09:27 is and who it’s for and then what you’re talking about of social clubs and they’re combining it
0:09:33 because scaling cool is very challenging that’s what soho struggled with you can’t scale
0:09:38 exclusivity really well unless you own a variety of brands like you’re louis vuitton and you own like
0:09:44 hermes and louis vuitton and this and that and so each one it’s okay if they’re like don’t grow
0:09:50 aggressively but scaling utility works wonderfully and that’s where positioning it as a co-working space
0:09:55 works really well but in new york in particular but i’m seeing this in a lot of other places these
0:10:02 social clubs slash co-working spaces are thriving and we were told that we work in all these other
0:10:06 businesses like that are kind of silly they’re not the economics can be great it’s not going to be
0:10:11 like right an 80 billion dollar company or whatever we were raised at but it could still be an amazing
0:10:18 company all right so a lot of people will talk about how you need a million dollars and three years of
0:10:22 experience to start a business nonsense if you listen to at least one episode on this podcast you
0:10:28 know that is completely not true my last company the hustle we grew it to something like 17 or 18 million
0:10:35 dollars in revenue i started it with like 300 my current company hampton does over 10 million in
0:10:40 revenue started it with actually no money maybe 29 or something like that nothing and so you don’t
0:10:46 actually need investors to start a company you don’t need a fancy business plan but what you do need is
0:10:52 systems that actually work and so my old company the hustle they put together five proven business models
0:10:57 that you could start right now today with under a thousand dollars these are models that if you do it
0:11:03 correctly it can make money this week you can get it right now you can scan the qr code or click the link in the
0:11:10 description now back to the show there’s two other interesting ones i want to show you one is
0:11:18 slightly related so one is a soho house for families with kids so i think it’s called beginning clubhouse
0:11:24 dude it’s in it’s in uh it’s in uh new york right yep dumbo where what is dumbo is that brooklyn
0:11:32 yeah brooklyn it’s like this is where like um yuppie parents who wear carhartt exactly so
0:11:37 they’re opening this up there which is a soho house but that’s kid-friendly because you know all these
0:11:43 private clubs tend to be only for like sort of like either single you know young people or like people
0:11:48 whose kids are grown up and it’s like a you know family’s not welcome but as somebody with like you
0:11:53 know four or five year old kids my entire life basically and the reason we got you know our
0:11:57 membership for this thing is like we just need a place to take the kids as like a reliable spot where
0:12:02 they’re going to have some fun and i can like have them fenced in you know what i mean like they can
0:12:07 they have some stuff to do and i i can just chill and like take care of you know whatever oh you need
0:12:10 food we have food you want to swim you got swim you know like you want to just chill you want to play
0:12:13 some games we could do that too like whatever whatever you need so i thought this is kind of
0:12:18 interesting the other one i thought was interesting the guy who started wag.com has a new
0:12:22 business have you seen this he’s starting this new thing in denver pet and when i first heard it i
0:12:28 kind of laughed i think his name is jason metzler he’s basically building multi-family housing so just
0:12:34 like a place to rent to live but it’s called like i forgot what’s calling live pet play or something live
0:12:42 pet work and basically it’s like what he realized was you know in denver there’s more pet owners than
0:12:47 than parents with kids and he’s like there and i think this is true nationwide i believe that there’s
0:12:55 more people with pets than there are people with kids and for those people housing often is like
0:13:00 very limited so like a lot of places don’t let you have a pet if they do have a pet it’s like this
0:13:05 inconvenience where like nothing about it is built for life as a pet owner in a city whereas what these
0:13:10 guys are doing they’re like cool you know dog grooming you know you basically you rent your plate
0:13:14 or you rent your unit it’s like the unit has like a doggy door there’s like grass areas at the bottom
0:13:19 man on the rooftop to take your dog out there’s dog walkers in the building so you get like you know
0:13:26 20 jog walks a month you get two two nights of dog sitting and targeting specifically this like sort of
0:13:30 demographic of person i thought that’s pretty interesting it’s basically like take normal
0:13:37 multi multi-family but how do you charge like an extra 30 to 40 percent of rent every month well
0:13:42 if you make it like a plus for somebody who’s like dog obsessed and you know dog owners i think they
0:13:48 spend something like six six thousand dollars a year just on their pet alone and the inconvenience
0:13:53 of living in a place that’s like not pet friendly is a daily you know a daily nuisance so i think there
0:13:59 might actually be something to this that’s interesting because all real estate is just a question of can
0:14:04 you buy it where everybody thinks it’s worth x right you buy it because everybody thinks it’s going
0:14:11 to generate x dollars of net income but you know you can you can do 1.3 x 1.2 x and if you do that
0:14:16 you know and you buy a 20 million dollar building you’ve increased the value of the building maybe by
0:14:22 10 million dollars or 12 million dollars if you’re able to do that well and so i just think this was
0:14:26 smart because normally the way they do these value adds is you have to build more units it’s like that’s
0:14:29 how you’re going to generate more income is i’m gonna have to spend a bunch of money to build more
0:14:34 units this was like no i’m just going to like position it as being great for this type of customer and i
0:14:38 know that that type of customer is willing to pay a little more for these additional perks and
0:14:44 services and spaces how much money did they this guy raise i saw he’s raising for the building itself
0:14:49 not for like the head co like it’s a real estate play right so he’s like we’re buying this building
0:14:54 already it generates this we’re going to add these things and then it’s going to you know it’ll generate
0:14:59 this once we have it rented we we have confidence going to be rented because you know here’s all the
0:15:06 demographic trends in our favor i always get nervous when tech people go into real estate that that
0:15:11 always freaks me out i tried to do the same by the way i had an internet company and i tried to
0:15:16 like i i tiptoed into it and i and i bought some real estate and i just want to like i could put this
0:15:21 on the record my hit rate for anything that i’ve done on my own real estate wise it’s i’m oh for three
0:15:27 i have lost money on every single one of them yeah well operating yourself is always different right
0:15:32 like you you tried to be the real estate developer right you tried to do the execute project
0:15:37 plan yourself and you’re just at the beginning of the learning curve like i i probably the last 12
0:15:42 months my best investment across everything and i you know like i mean all the ai stocks and all that
0:15:47 my best investment by far has been my real estate investments but i’m not the one yes investing in
0:15:53 other people’s stuff like when i’m just an investor in someone else’s work it’s been wonderful i i agree
0:15:58 that is wonderful anytime that i have tried to operate it oh for three i’ve lost in every single
0:16:03 one of them and every single time i think what am i doing i can make a website for zero dollars and i
0:16:07 can make money more money than i’ve just made off of investing seven figures and having to work really
0:16:12 hard and stress over making significantly less or no money yeah have you seen any other of these like
0:16:17 um social clubs that interest you no but i just think it’s going to be more and more popular like
0:16:23 all of the trends seem to play in this favor right so it’s like if you have remote work which was like
0:16:29 pretty niche before then it became everybody and now it’s some new normal but it’s still way bigger
0:16:34 than it was before so you have remote work you have ai that’s disrupting other types of businesses
0:16:40 you have like generational declines in like number of young men dating number of people who are like
0:16:45 married number of virgins uh you know people with social anxiety and depression like all of those
0:16:51 numbers are just like going in the wrong direction and so things like whether it’s run clubs or social
0:16:57 clubs like it just seems like the core desires they tap into are not being met and like those
0:17:02 problems are are being really seen like i’m not surprised at some of the examples you had and some
0:17:06 of the numbers like i think it’s really impressive but i’m not entirely surprised because i think people
0:17:11 do need this now if i’m a young person listening to this and i wanted to get into this i’ve been playing
0:17:15 around with like copywriting and an idea for this it just doesn’t work for hampton it’s a little too
0:17:21 aggressive but i was reading this book called bowling alone and it’s all about um in america uh
0:17:28 up until roughly the 60s the average america american was a member of a variety of clubs like their pta
0:17:32 rotary club which most people don’t even know what that is i don’t even know what that is but i’ve heard
0:17:36 it uh like the elk club like all these clubs that like we’ve heard the name but we’re not entirely sure
0:17:42 what they were the average american was part of like 1.8 of them voter turnout uh for the kennedy
0:17:48 election was an all-time high i think it was like 78 percent and the trust that the average american
0:17:55 had in uh a random other american was also at an all-time high and since then there’s been this slow
0:18:02 decline where club um affiliation is really low pta is a good like kind of litmus test that it has very
0:18:08 low participation voter turnout is low and the amount that we trust one another is low and there’s all types
0:18:15 of hypothesis as to why this is the case one strong hypothesis is the suburbs so when you are out in the
0:18:19 suburbs where or you don’t live in an urban environment you have less interaction with your neighbor
0:18:23 and you don’t really get to know them as much and it’s a little bit more like this is my land this is
0:18:29 my territory everyone else stay out let me worry about me uh that type of energy versus if you live
0:18:32 in a building or an urban environment you sort of kind of have to understand we’re in this together
0:18:38 right and that’s one of the theories and i was thinking if i was wanting to start a club in this
0:18:47 space my tagline would be join or die and this idea that as ai and digital gets more popular
0:18:54 you a young person crave human interaction more than ever and that you will literally live longer if you
0:18:59 have a community of other people who you interact with on a regular basis right and so i’ve i was
0:19:04 thinking that like this line join or die has sat been sitting with me for like three or four weeks
0:19:10 where you can do all types of campaigns around this idea of like you owe it to yourself to be part of a
0:19:15 community and you have to get out from behind the screen and i think that like the average 22 year old
0:19:21 is yearning for this so badly i have a few notes on your tagline but we’ll do that offline
0:19:29 you’re not a fan of join or die didn’t do it for me but i’m sure there’s others who will like it
0:19:34 dude just imagine like some like pretty lady named kaylee who’s like serving chicken tenders and she
0:19:39 like serves and says thanks sean enjoy your tendies and fries join or die this is a greeting
0:19:45 i think brian johnson’s got don’t die so you’re almost infringing there so
0:19:52 hey let’s take a quick break you know hubspot helped tumblr solve a big problem uh tumblr needed
0:19:56 to move fast they were trying to produce trending content but their marketing department was stuck
0:20:01 waiting on engineers to code every single email campaign but now they use hubspot’s customer
0:20:06 platform to email real-time trending content to millions of users in just seconds and the result
0:20:11 was huge three times more engagement and double the content creation if you want to move faster like
0:20:18 tumblr visit hubspot.com all right back to the show okay i have another idea that’s um
0:20:25 i think the theme of this episode today is basically anti-digital anti-tech anti-ai ideas
0:20:31 okay and so here’s another one that our friend trung uh was tweeting about did you see this thing that
0:20:35 he was tweeting about yonder no what’s yonder all right so check this out have you ever been to a
0:20:41 like maybe a stand-up comedy show or a music festival yes and they put your phone into a
0:20:48 pouch yes sieva uh our buddy he used to date a girl like 10 years ago who worked at this company
0:20:53 do you remember this she like told us all about this company and i was like that’s the stupidest thing
0:20:59 i’ve ever heard of and now it’s huge they’re crushing according to trung which i couldn’t verify
0:21:05 elsewhere according to trung they’re basically like 300 million this year in revenue just putting
0:21:10 people’s phones in pouches and you know it’s this great example of one of my frameworks which is like
0:21:16 anytime the pendulum swings too far in one direction it creates the demand for the opposite
0:21:21 right like you know newton’s physics it’s like you know every force or whatever has like an equal
0:21:27 every reaction has an equal and opposite reaction so it’s like every trend creates an equal and opposite
0:21:33 trend and i think as we all have just become completely addicted to our phones you know six to
0:21:37 eight hours a day of screen time i don’t know how many times i open my phone but it’s got to be like
0:21:43 you know 300 plus times a day or something something just really embarrassing this has become a huge
0:21:49 business i started off so the story here is this guy started this in san francisco and he’s a former
0:21:55 soccer player and i guess the way the story goes is which you never know what these startup origin
0:21:59 stories how much of this made up but he was at a music festival and somebody was taking pictures of
0:22:04 somebody else who was intoxicated having a good time but like you know shared without their consent or
0:22:09 whatever and he was just like man it’s like messed up there’s just like phones everywhere now and he’s
0:22:13 like we should be able to go to a concert like this and feel like you know be present feel free you know
0:22:20 blah blah so he goes to his like in a lab he starts sewing he thinks about like should i do lockers
0:22:25 should i do you know bags and he comes up with this idea of a magnetic pouch so it’s a small pouch about
0:22:31 the size of a phone and it can only be has a magnet seal and it can only be unlocked by this like
0:22:35 base you know you have to tap it on the base to get the thing off sort of like when you shop at a store
0:22:41 and they have the like anti-theft thing on it and the cashier has to take that off so you don’t like
0:22:47 you know spray yourself with ink or whatever it’s basically that for phones and he starts hustling it
0:22:51 and he’s like all right who needs this the most he’s trying to do music festivals he’s going door
0:22:58 to door and in san francisco and then he finds out that dave chappelle has been talking about how he
0:23:03 just hates that people are like you know on their phone they’re recording his his sets where he’s
0:23:07 working out material and his business is to have these specials but the whole thing would get leaked
0:23:13 on youtube and so he asked a comedy booker in san francisco he’s like hey can you connect me with
0:23:18 dave’s team and he goes and he demos it to dave and dave’s like i’ll try this he tries it at one show
0:23:22 they loves it people are way more present they’re not on the phones and his stuff doesn’t get leaked
0:23:27 so dave starts using it other musicians which was a huge that was a huge deal i remember when that
0:23:32 happened in san francisco dave chappelle is making everyone lock their phones in a bag yeah it sounds
0:23:38 like a lot of press and it sounds extreme yeah and anytime an idea sounds extreme it’s what seth
0:23:44 good and recall remarkable meaning worth remarking it’s a unusual thing and so it continues to grow
0:23:47 there but that was going to be a small business right because like how many stand-up comedy shows
0:23:52 are there how much how much these comedians even make what can you charge and then the big break came
0:23:59 with schools and now 70 of their revenue comes from schools so like a minnesota school district pays
0:24:04 five hundred thousand dollars to get these for all the schools so that schools become a cell phone
0:24:10 free zone where students come they have to lock up their phone to enter or leave it in their car
0:24:15 and then you know now they’re focused during the day now they don’t have that distraction they don’t
0:24:18 they’re not texting each other they’re not bored in class doing that stuff and the stats bear this out
0:24:24 where like kids are happier their grades go up and the teachers are happier they have a better environment
0:24:29 and so they started doing this you know schools all around the world and so isn’t this crazy that
0:24:35 this little business putting your cell phone in a pouch is now this 300 million dollar juggernaut
0:24:41 like how cool is that it’s uh for for one like um i i would have i would have thought this would
0:24:46 never in a million years work now it seems obvious but back then i like it’s one of these ideas where
0:24:50 it’s like dude maybe you should go get a job and like no not fool around with like sewing these bags
0:24:56 um two have you used one yeah because at comedy shows they always make us do it i hate it but you
0:25:02 know what what emotion do you feel rage and anxiety i feel rage and anxiety i can’t get to my phone
0:25:06 extreme like i remember one time when my wife was pregnant i went to a dave chappelle show
0:25:12 and the lady uh handed me one and i was like look lady my wife’s like three weeks pregnant i’m not
0:25:18 giving you my phone and i tried to hide it and sneak by and she ran me down and she goes you’ll
0:25:24 be fine dude or sorry uh three weeks away from from giving birth and uh i was like i’m not i have to
0:25:30 have my phone and she goes um and she turns sideways she goes yeah me too and she was super pregnant
0:25:34 and she was like and she was really pregnant the lady working at the counter she goes i’m pregnant
0:25:42 too put the phone in the bag and i was like i was like yes ma’am uh yes ma’am uh but i felt
0:25:50 extreme anxiety uh which which means i need to use it more than i thought yeah exactly in my school
0:25:54 district where i was living before they were gonna uh they the board i was paying attention they were
0:25:59 gonna vote whether um they should use this and you want to know something crazy it lost most parents
0:26:03 wanted their kids to have their phone right yeah yeah there’s like a argument about whether it’s safety
0:26:08 or like personal property there’s arguments against it but i i mean it seems like the market
0:26:15 reaction is that it’s working overall of obviously yeah and uh i just think it’s such a such a simple
0:26:20 idea also i was watching something the other day and ed sheeran was like i haven’t had a phone for five
0:26:26 years isn’t that crazy he was like what does that mean he was just like i don’t own a phone he’s like
0:26:30 when i had a phone people were just like calling me or texting me all the time or i was just using
0:26:36 social media all the time he’s like it was really hard to like make music so i just got rid of my
0:26:40 phone he’s like if someone needs to reach me you know i have a manager that’ll come find me if you
0:26:45 really got to get to me but i haven’t had a phone in five years and i was like wow that might be like
0:26:51 you know when you read like david goggins like pull-up record i thought like the ed sheeran not
0:26:57 having a phone for five years it’s like up there with any sort of like ultra race or pull-up record
0:27:05 can i propose an m okay so challenge oh shit yeah listen last summer we did uh what do we call it
0:27:11 what do we do the mfm summer bod challenge my first muscle i have to think of a of a of a good name for
0:27:16 this but the challenge is we’re gonna we got it we should pick a saturday or sunday or just one week
0:27:23 we can do it you have to go on a 12 hour walk and you can’t bring your phone or have a conversation
0:27:32 with someone 24 hours 24 hour phone fast no a 12 hour 12 dude imagine things dude i promise you it’s
0:27:40 not easy i would bet so much a 12 hour walk yes you you have to be outside of the house and your phone
0:27:44 has to be in your bedroom or whatever and you can’t be with your wife you got to be by yourself
0:27:48 you have to be by yourself you can’t have a conversation you can’t talk to a stranger
0:27:52 you just have to be outside by yourself walking around wherever you live it doesn’t matter just go
0:27:56 sit in a park but you have to be by yourself for 12 hours i would bet my life that you can’t do that
0:28:04 i’m not trying to kill you doug but i think i could do that i don’t think you can i i i you would
0:28:09 cheat you there’s 100 i believe with dude you cannot go and just walk around and not have a
0:28:13 conversation with someone without your phone for you don’t understand my kids are on my phone
0:28:19 at least half the day because i use it to like sedate them and like subdue them like a tranquilizer
0:28:23 dark so my kids are already on my phone all the time i don’t have my phone with me most of the time
0:28:30 but i a challenge accepted i think we should do this the phone fast it’s i think i mean 12 hours
0:28:35 just sounds like child’s play child’s play to me but like you know i i you can’t have a conversation
0:28:38 so you can oh you by the way you can’t use your like laptop no screen
0:28:42 yeah you no device and no conversations you gotta be but you gotta be by yourself
0:28:47 so another as i’m scrolling tiktok late at night i see this other video of this guy who goes
0:28:55 he went six weeks i think without looking at a screen so no computer no tv no phone six weeks this guy did
0:29:01 and he he was you know normally you’d be like what do people say they’re just like oh i felt so much
0:29:05 better more present you’re like yeah yeah i know i know i know but whatever this guy had one other
0:29:12 interesting thing which he goes i tested my memory before and after and he goes i was 50th percentile
0:29:20 roughly in memory memorization i’m now 99th percentile he goes and i did it’s not like i practiced
0:29:25 memory he’s like i was just like not looking and not distracted all the time and i learned to be more
0:29:30 present and now my memory is 99th percentile i had a i had to write a bunch of copy and so like
0:29:35 basically from like after dinner so like 9 p.m to like midnight i basically like you put your
0:29:38 headphones on you plug in and you just have to like write and get the work done and it’s a really fun
0:29:44 way to get in the flow and i hadn’t done that in years and it is incredible how hard it is to focus
0:29:48 when was the last time that you focus and you shut out all the distractions you turn off slack you turn
0:29:53 off the it’s really really really rare that i do that very rare and when i was in college i would do
0:29:58 that every single night and it was awesome like that’s when i would do my homework or like my paper
0:30:03 writing or whatever like from you know monday to thursday like 8 p.m to 1 a.m that was like work time
0:30:09 and it was a very rewarding experience to do it what was the uh what was the gpa dude i swear to god
0:30:15 i graduated college with a 4.0 did you really i got a d in entrepreneurship class because i missed
0:30:21 like a presentation but i got i got virtually a’s in 100 of everything i took college seriously
0:30:26 that’s amazing in high school i grad yeah i worked really i went to a bad school i went to belmont
0:30:32 university uh like you never even heard of that but in high school i graduated with a 2.3 and then when
0:30:36 i got to college i was like i’m gonna take this seriously and my nighttime work sessions were holy
0:30:42 for me it was like i felt it felt marvelous and i never experienced that anymore do you ever experience
0:30:50 that that absolute focus phoneless focus yes so what i started doing and i would say my hit rate
0:30:56 right now is maybe one out of every three days i do this legit like totally legit which is i wake up
0:31:01 and i do it first thing in the morning so i go no input so i don’t look at my phone i don’t open up
0:31:07 my computer i grab a pencil and a pad and i’ll do one of two things either i go for a walk first so i’ll
0:31:12 take if my dog’s like up i’ll take my dog for a walk and come back and then do this or i’ll just sit
0:31:17 at this chair over here in this room and i just write my it’s like morning pages right like and so
0:31:24 i’ll try to create something pre-input and i’ll do different things so it doesn’t matter what i create
0:31:28 what i write it’s yeah i stole this from tim ferris he told me something about like he said something
0:31:32 like a creative gym session just like the way you’ll go to the gym and like you know if i go to the gym i
0:31:38 don’t use my phone most of the time like i’m off my phone for the majority of it um and you’re just
0:31:43 doing something for an hour right doing that at a creative level and so i’ve done it where i write
0:31:49 jokes like because i learned this this is how seinfeld started his day for 45 years and so i was
0:31:53 like okay did that i’ll sometimes just write my food plan for the day like what am i going to eat when
0:31:58 am i going to work out just kind of get that make that front and center sometimes i’ll write like a
0:32:03 blog post or i’ll just write you know stuff that i’m like thinking about like little loose ends
0:32:07 about each of the businesses about like oh you know i should probably do that or you know what
0:32:11 we’re being stupid about the way we’re doing this or you know wait this is working we’re not doubling
0:32:16 down on that what i need to have a conversation right and so i’ll try to do that but the biggest
0:32:24 thing for me isn’t just a focus it’s being pre-input to any slack twitter whatever email nothing text
0:32:32 what what time in the morning usually starts at seven now that school came back on i go at eight
0:32:37 and do a drop off and then like ride my bike drop them off come back so that’s that’s kind of cut it
0:32:42 now where it’s like basically only one hour instead of the 90 minutes yeah i think we should do uh the
0:32:48 mfm challenge needs to either be the walk thing or morning pages i think that’s uh quite helpful all
0:32:53 right so in the youtube comments settle the debate 12 hours or 24 just write 12 or 24
0:33:00 of a no phone a phone fast just like people do juice cleanses they do others other uh you know like
0:33:05 silent meditation retreats whatever ours is just a phone fast and then sam has this requirement that
0:33:12 somewhere in that window you got to go be by yourself what’s what’s the uh the famous quote like
0:33:16 yeah all of your problems all of man’s problems are because he can’t sit in a room by himself for 30
0:33:22 minutes that’s what i’m suggesting but 12 hours who said that name it after them i don’t know abe lincoln
0:33:31 pascal this is the new pascal’s wager blaze pascal said this so the new pascal’s wager is can you do
0:33:38 this i think just sitting for 30 minutes though and writing on with pen with a pen and uh paper is
0:33:44 probably even more beneficial i think that like you have mentioned wanting to write a book and in my head
0:33:50 i’m like man writing a book that would require like three hours a day of just not talking to anyone
0:33:56 and being zoned out that is what is that is what is holding me or i mean i don’t really want to write
0:34:02 a book but like if i were to write a book that is what’s holding me back is not in a good idea not can
0:34:06 i write it’s but that requires three hours a day of silence right and i think that that’s pretty messed
0:34:12 up that that is the reason why people can’t do their best work i met up with tim urban in austin
0:34:16 and you know big fan of his blog and he was writing a book at the time and i was asking him and he goes
0:34:22 he just made it sound so simple he goes all i do he said the same thing i wake up and for two hours all
0:34:27 i do is write i don’t need a perfect day i don’t need eight hours a day he goes i need two hours that’s
0:34:31 it and in those two hours i might write two paragraphs two sentences or two measly pages
0:34:37 but if i just do that every single day for the year it just stacks right you do that for 300 straight
0:34:43 days you’ve written a 600 page book and he’s like i can just sit down and write the equivalent of two
0:34:47 pages right it’s not even like a you know like a book page is even smaller than like a you know
0:34:52 google doc page and he’s like two hours like if you don’t have two hours like then you’re not serious
0:34:56 about this and uh that really stuck with me so i started that’s you know part of inspiration
0:35:02 running my company hampton it gives me the chance to meet with hundreds of different businesses and
0:35:07 i’m always surprised by how many of them still use spreadsheets emails and clunky tools that do not
0:35:13 talk to each other it’s like watching someone build a house with duct tape so here’s my take custom
0:35:18 software that actually fits your needs isn’t just convenient it’s a competitive advantage to transform the
0:35:24 way you do business and that’s why you need to know about a no code platform called bubble with bubble
0:35:29 you can build powerful web and mobile apps by literally dragging and dropping different elements
0:35:35 on the screen no coding required by the way i use bubble on a ton of different apps including hampton
0:35:41 and if you want help building something complex on bubble you have to bring in zero code they’re the
0:35:46 top bubble agency out there and literally the biggest plugin creator for the platform they can build
0:35:51 anything custom portals sas products and they do it about 10 times faster and cheaper than traditional
0:35:57 development zero code is also all about ai business automation transforming manual and slow processes
0:36:02 into efficient automated ones so stop cobbling together different tools and solutions and head to
0:36:11 zero code.com that’s zero code as in the word zero and then code q o d e again code is with a q and tell
0:36:20 them that sam sent you do you know who um robert caro is yeah what did he write so robert caro i think he
0:36:28 originally was a journalist and then um his first big piece of writing was a three book series on lyndon
0:36:36 johnson uh the president after jfk and each book was like 800 pages but then his big world famous bit of
0:36:43 writing was called the power broker and it was on a new york politician called robert moses and um obama
0:36:47 has since written like the foreword for the most recent edition of the power broker just to give it
0:36:53 an idea of how uh influential this book is many people uh regard the power broker as the greatest
0:36:59 biography of all time it doesn’t matter if you’re interested in robert moses the guy uh or not the fact
0:37:05 that this man packed every single sentence with like the best research uh for like i think it’s 1400
0:37:10 pages that’s it’s like a it’s like a modern marvel that’s what like that’s like the clout of this book
0:37:17 and he did like funny things like he would go to like if he’s writing about a location he would go there
0:37:20 and count the amount of people coming in and out of the location so when he wrote about it he’d be like
0:37:26 58 people came that day you know like he was it’s like very specific but anyway there’s a museum
0:37:33 exhibit that i went to this past weekend where it was a whole exhibit written about or on robert carl
0:37:39 writing the book the power broker and one of the main parts of the the exhibit was his process for
0:37:44 writing and what he said that he did was he had you know how like um a lot of our parents or teachers
0:37:49 used to have a desk calendar where it’s a big calendar where it has all 30 days on a piece of paper
0:37:56 and so his goal was he goes all i need to do is write 1000 words every single day they don’t have to be
0:38:02 good words they can i can throw them away but what i have to do no matter what and right to write this book
0:38:08 over the next three years 1000 words every single day and i will achieve my mission and they have the
0:38:15 original notepad uh his like calendar in the museum exhibit and he writes on it he says 1243 words today
0:38:22 1300 this many words and he writes it and you see a big x on right and when it’s like an x on the on the block
0:38:28 and then how many words and they they showed august and it was like he missed one because he was like
0:38:34 had flu or something like that but it was like it looked like a chain of like you know x’s which i
0:38:40 think jerry seinfeld once referenced um and it was incredibly inspiring that greatness this book being
0:38:46 the great thing uh which it’s one of the best biographies i’ve ever read but greatness comes from
0:38:52 a very simple process of 1000 words every single day of course he’s a genius and there’s all this
0:38:57 amazing amazing stuff but that was probably the cornerstone of actually going from idea to
0:39:02 a great work with sticking to that thousand words per day and that is a very attainable thing it’s
0:39:07 hard to do but that is a very bite-sized way of looking at an epic project which i found very
0:39:12 inspirational i love that there’s a another great one that is like that have you heard the steve martin
0:39:18 banjo story no what’s that okay so the steve martin banjo he crushes he crushes on the banjo so steve martin
0:39:24 tells the story i got like a coach or a teacher or tutor and the teacher or tutor was sort of like
0:39:30 honest with him and was like um yeah you don’t have like a ton of natural banjo talent just so you know
0:39:38 right like he was pretty frustrated with his progress and what he did was he zoomed out and i just thought
0:39:43 this is like so such a powerful simple mental trick where he just goes all right look i suck today and
0:39:46 i’m probably gonna suck tomorrow i’m probably gonna suck for the next three months and six months or
0:39:51 whatever he goes but here’s the thing i really want to play the banjo he goes what if instead i just
0:39:56 committed to playing the banjo for 40 years because if you anybody who plays the banjo for 40 years you
0:40:02 can’t suck and it just took all the pressure of being good off his shoulders and let him just be like
0:40:07 yeah i’m just committed i’m just gonna do this for 40 years and of course i’ll get good like you know
0:40:13 then i don’t have to have these like daily doubts or questions or hesitations or moments where i want to
0:40:18 you know give up because i reset my expectations and i love that story and by the way he like
0:40:24 wins a grammy for a song where he’s playing the banjo like you know five or seven years later
0:40:30 um so you know it obviously worked out really well but i love that kind of 40 year mindset because it
0:40:35 applies to basically everything like i felt this with like diet or fitness it’s like easy to get
0:40:39 frustrated i you know i was doing well then i sort of traveled i fell off the wagon for two days or
0:40:44 whatever and it’s like two two zoom outs have helped me there one is like look it took me 37
0:40:48 years to get in this shape like it’s okay if it takes a couple for me to fix it you know what i mean
0:40:54 like it’s all right um and then the zoom out being like instead of just doubting like can i do it will
0:41:00 it happen it’s like so i’m just gonna keep trying this for the next decade do i really think it’s not
0:41:03 gonna happen if i just keep like giving this by all for a decade like no of course it’s gonna happen
0:41:06 of course i’m gonna fix all these habits i’m gonna get this good workout routine i’m gonna do all the
0:41:13 things that i know i need to do and i think it’s very helpful because most people will quit early
0:41:16 but they don’t quit early because they’re weak they quit early because they’re beating themselves
0:41:21 up and they have the wrong expectation of how long something takes or how easy it’ll be or how like
0:41:25 you know whether they deserve it or not whether it’ll happen for them or not right like if you knew it was
0:41:29 going to happen when your uber says it’s nine minutes away you don’t get panicked that it’s nine
0:41:32 minutes away you just sort of accept that it’s nine minutes away you see it coming towards you
0:41:38 versus if you’re doing some project and you have no idea if it even is going to happen
0:41:42 right like then every day you have this sort of am i in or am i out doubts
0:41:47 i think that like there’s like a list of people so this is like a business show so we talk about
0:41:51 business and money a lot but there’s like a list of people who i learn more from that have nothing to
0:41:56 do with any of that and i think like a steve martin type is one of those people i think that um
0:42:04 when when i hear that story so like i have a um a few like bad habits which are strengths and
0:42:09 weaknesses one of them being i put time limits on goals so i have a milestone for where i want to be
0:42:13 like every five years and that helps me stay focused but also i feel immense pressure of like
0:42:20 i have to hurry up and i gotta get it and so it’s cool to hear a story like this of something where you’re
0:42:26 like you change the frame to where i’m going to do this now for 40 years instead of five because
0:42:32 if you do something for five years that like change i can break five years down quarterly and then if i
0:42:34 could break it down quarterly i could break down monthly if i could break down monthly then i could
0:42:39 break it down daily and that is where both structure and anxiety comes into play well i think i used to
0:42:44 be like well which one is it because i know the deadlines and the time constraints help me but i know
0:42:48 they also feel bad and i know when i go over them or i don’t have the results in time
0:42:53 feels bad man what do i do and then the naval quote kind of cleared it up for me which is
0:43:00 impatience with action patience with results so the 40 year story isn’t i want this to take 40 years and
0:43:05 i’m going to spread my workout over 40 years it’s the result is inevitable over a 40 year span
0:43:10 now the day-to-day actions i’m going to be quite impatient about i’m not going to let myself be super
0:43:16 patient about taking steps and moving forward and trying you know so you have to be able to hold
0:43:22 both those polar ideas in your head at the same time and this is so common uh almost everything
0:43:27 you have in life like all the sort of best things come when you have to hold two truths that are polar
0:43:32 opposites in your head at the same time and so i think this is one of them i think i think i heard
0:43:36 you say that on a podcast recently i learned that from joe lonsdale i forgot what he calls it like
0:43:39 dialectics or something like that i don’t know maybe that’s like scientology but
0:43:45 that sounds a little too i think that is that that sounds a little too philosophical uh like a
0:43:49 philosophy class stuff for me but i think i’d prefer the sean way let me let me read this to you
0:43:53 because i learned this when i was researching for joe’s podcast so he goes i’m not by any means a
0:43:58 philosopher but i’ve worked with some talented people who who you know are in that discipline
0:44:03 there’s an idea of opposing truths at extremes it’s a powerful concept that i’ve learned to appreciate
0:44:09 in my 20s so he goes my personality has sometimes been called a little intense and when i spent a lot of
0:44:12 time reading discussing or thinking about an area i’ll often appreciate why a strong viewpoint is true
0:44:18 it come to very firm conclusions then later i’m exposed to an opposite strong view and i find this
0:44:22 countervailing view also very persuasive and i found this confusing how could both extreme
0:44:29 contradictory viewpoints be true and then this great thinker gw f hegel said truth exists at
0:44:33 different extremes and the actual truth is a complex interaction between the two so like you know
0:44:38 he goes most people are sloppy thinkers and opt for a middle of the road when they’re faced with two
0:44:42 two opposing extremes that compromise is less accurate than if you just picked one of the extreme
0:44:47 poles that were that were quite persuasive but the wisest stance will incorporate both of the
0:44:53 opposites within itself do you have an example of like of like two opposites that you you tend to buy
0:44:59 into the example we just gave of like patience versus impatience like oh it served me so well to be
0:45:04 impatient and like i don’t know any successful people that consider themselves super patient but
0:45:08 then at the same time you go talk to those people and they’re like yeah i was working on this for nine
0:45:12 years before we you know had a breakthrough it’s like damn these people take pretty long-term time
0:45:16 horizons also so how is it true how can they be impatient and have a very long-term time horizon
0:45:21 it’s because both things are true just in slightly different ways what’s another example
0:45:27 yeah i’ve got a couple of them one of them is capitalism so like i’m super pro capitalism
0:45:33 uh like i love making money i think building businesses is great i think kind of a little
0:45:38 bit everyone on their own is awesome and then other times in my private life i’m like i want to be like
0:45:44 a socialist i just want to share with everyone like i feel bad that uh my i don’t want my cleaning lady
0:45:48 to ever want to go without i want to make sure that she is paid above and beyond even if it’s
0:45:53 not what the market demands and i get angry at capitalism and i i feel like this kind of like
0:46:00 this polar like one i’m like so pro capitalism and two it’s like oh man i just want everyone to like
0:46:05 get paid more than they do and to be wealthy and those but you can’t have both of those do you ever
0:46:10 experience that yeah yeah totally uh you know you have the the sort of head and the heart and you know
0:46:15 differences in that in that way another another one uh that he gives as an example that that’s true for
0:46:21 me is like the difference between depth and width so it’s like do you be a generalist and you’re able
0:46:25 to like kind of go pretty broad or do you go for depth you know and it’s like well there’s no one
0:46:31 answer and there’s obviously virtues to either path and you want to do both but you can’t do both at the
0:46:35 same time it wouldn’t be like it wouldn’t be true you wouldn’t be sort of you defying physics if
0:46:40 you’re going to try to do that do both those at the same time and so you could see the value in
0:46:45 either end of the extreme what you probably don’t want to do is the middle where you only have a
0:46:48 handful of subjects and you’re not very deep in any of them here’s one that i think you probably
0:46:54 struggle with as well i struggle with this all the time which is creating legacy so like if i go to a
0:47:00 museum and i see someone’s name on the museum like wall or someone who has a business that’s lasted for
0:47:04 200 years i think i want that legacy i want to do something great that everyone knows my name
0:47:08 and on the other end nothing matters you’re going to die you will be forgotten
0:47:17 and like i would say 50 of the time i think this is all irrelevant all that matters is that i hang out
0:47:21 with my children and spend time with them because i’m going to die very soon and no one will remember
0:47:26 me on the other end create something that matters do something that’s great you know like do you feel
0:47:30 that way i think every entrepreneur by the way even no matter how successful they are even like
0:47:38 the billionaires we’ve had on i bet a nice chunk of the time they think f this like i’m out also it’s
0:47:42 like if you go down that road and you’re like all right you know either none of it matters or this
0:47:48 matters the most you get you’re so you’re the most persuasive person you know and so you know exactly
0:47:52 how to convince yourself of either one of those arguments at the time that it justifies doing
0:47:55 whatever it is that you want to do you know so you can’t trust yourself in that way either
0:48:00 yeah it’s like being hungry at the grocery store it’s like well i’m feeling down today therefore
0:48:05 nothing matters therefore i’m gonna let it burn down exactly but like that that is like the dichotomy
0:48:14 that i face probably i am i am more often than not on i more often than not do i feel uncertainty
0:48:19 around those two than i do feel certainty right by the way can i also just give you some props i think
0:48:27 your robert caro museum visit that you did your you know these uh these clubs these housing things
0:48:35 did you you have a crazy bag of knowledge and interest that’s just like really insane to me uh like that’s
0:48:40 really i don’t know inspiring and uh interesting like i just can’t believe like i don’t know what is
0:48:46 your filter for what you get like interested in but the result of it fascinates me you know which is why
0:48:51 we’ve been able to do whatever 700 episodes of this podcast well and by the way it’s the the props
0:48:55 or vice uh go both ways when i hear like you tell a story i’m like how did you know this can but
0:49:01 basically what it comes down like i i i tend to find something that interests me and then i’ll create a
0:49:08 semester around it so where i’m like this interests me i’m going to follow my nose and i will like pretty
0:49:15 systematically read about it uh from like nine to ten and i just follow what interests me right now
0:49:23 i’m oddly interested in like beauty and art and so i can give you an example i um i live in new york
0:49:28 city now on the upper west side and i purposely moved into a building from the gilded age because
0:49:33 that’s my favorite era and my neighborhood is it’s very weird there’s a little bit of the tism coming out
0:49:41 uh but i am in awe of all these buildings that were built between like 1895 and 1920 and so i’ve been
0:49:46 using chat gpt and i’ve been going from building to building to building like i’ll just walk around at
0:49:50 night and like learn about the building and ask the doorman i’m like tell me everything about this
0:49:55 building i want to know all about the architecture i find it so fascinating and the other day i started
0:49:59 watching this guy i’m going to say this in a crude way and if he makes it to him i just want to say
0:50:05 guy i’m sorry but i i’m going to say it this way but do you know the indian guy from mean girls his
0:50:12 name’s rajiv do you remember that maybe yeah kind of yeah first of all i want to say i’m a huge fan
0:50:16 of his i’m only saying in a crude way because this is how what most people oh yeah the rapper the rapper
0:50:27 guy yeah yes uh his name’s rajiv so r a j i v um he has a youtube channel right now uh that i love
0:50:36 he’s basically like bob ross but he’s been talking about um um pottery and calligraphy and like kind
0:50:41 of beautiful things things that don’t typically do well on youtube things that are really fast uh
0:50:46 are the opposite of fast so it’s not fast paced it’s very slow and he’s been talking about architecture
0:50:51 now that’s like one of his latest things buildings and i realized in one of the videos that he lives down
0:50:56 the street from where i now live and last week or uh on sunday i was at a coffee shop and i saw him
0:51:03 and i go hey are you rajiv i just want to let you know i love your youtube channel it is so good
0:51:07 uh what are you doing he’s i’m just getting coffee i was like well i have a seat right here me and my
0:51:12 daughter are gonna have a coffee would you like to hang out with me so i sat with an hour with this guy
0:51:18 and he told me all about the neighborhood and all about the beauty of like the architecture and that
0:51:23 is like where i’ll learn and like get stories is i’ll just go up and like talk to him or find another
0:51:29 person who i love and uh it’s it’s been a blast like following my nose of like what interests me
0:51:36 that’s hilarious that’s amazing i spent an hour with this guy i have an extra baby seat here if you
0:51:41 want to no well i had there was like i had the best seat in the house and i go do you want to sit
0:51:45 down and just like talk and hang out with me and it’s like oh great and it works
0:51:55 but anyway i’ve been uh that that’s usually what i do to like learn is i like that’s usually what i do
0:52:01 i meet a former actor turned cultural expert at a coffee shop that’s not what you usually do right
0:52:08 no i immense myself like i get interested in like a topic and i’ll immense myself and then i go out and
0:52:12 i talk to people about it so i do field trips this was a lucky field trip but i would do field trips
0:52:17 all the time where it’s like i’ll hear about a museum doing a thing or i’ll fly somewhere uh that’s
0:52:22 why i like to learn that’s cool yeah you should um publish more of that i think that’s great well
0:52:27 that’s cool i guess i should i never really thought of it as particularly unique how do you when you
0:52:32 read a book or a topic what do you do um yeah like kind of a similar thing just a little less
0:52:39 structured as in like i think my attention span’s a little shorter meaning like once i once the idea
0:52:44 clicks i get this extreme high of feeling like i just learned something cool or know something now
0:52:51 and then i want to go do it and i don’t want to keep researching and then also and also it’ll lead me to
0:52:56 the next thing which is totally unrelated you know like i had this whole phase on the creative process
0:53:00 which i was reading about seinfeld and the banjo story and all this stuff like super super into that
0:53:05 and then it’ll be like old school marketers and then it’ll be you know the posterior chain and like
0:53:09 why my hamstrings are so tight what should posture actually be and how do i fix that you know like it’ll
0:53:14 just be like random stuff like that where i’ll get you know a similar season but i think mine are
0:53:20 shorter because i am less diligent about doing it yeah i i my preferred way of doing it is if i think i’m
0:53:27 going to be interested in a topic i try to research like roughly three to six books on the topic and i
0:53:33 commit to going deep on them right because i don’t want to be persuaded when it gets like i don’t i want
0:53:37 to make my decision in advance that i’m going to consume and study because otherwise you have the
0:53:41 problem i have which is like anytime you hit a lull where you just like are not getting like amazing
0:53:46 feedback loop of learning new things or you know finding something interesting it’s easy to eject
0:53:51 because this was a voluntary thing anyways it wasn’t like for a specific outcome or result
0:53:56 whereas i think i would be better served if i did it your way where i like pre-commit the time and it’s
0:53:59 like look i can’t do anything else during that time i’m just going to keep keep wandering around here
0:54:05 because i bet i’m giving up at the first lull but there’s still like a lot more gold to find if i
0:54:10 just carry on you know if i just want to keep wandering for a little bit longer and oftentimes what
0:54:16 people tend to do is they think that researching what to research next or researching what to do
0:54:20 next is actually productivity when it’s not productivity is actually doing the thing but
0:54:26 yeah hey renaissance sam what can i say the remissons
0:54:35 all right that’s it go ahead hit them with the line that’s it that’s a pod
0:54:40 i feel like i can rule the world i know i could be what i want to
0:54:47 i put my all in it like my days off on the road let’s travel never looking back my friends if you
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