706: $1,000 a Day Posting on Facebook

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0:01:15 A thousand bucks a day posting on Facebook.
0:01:18 I wouldn’t believe it myself if this guy wasn’t at the top of my feet every day,
0:01:23 but he’s definitely cracked the code of Facebook’s new content monetization program,
0:01:29 where, kind of like other platforms, they’re actually paying creators and curators to hook people’s attention
0:01:33 and keep them on the platform longer, because the more time you spend on the platform,
0:01:36 the more money they make in terms of advertising dollars.
0:01:39 So stick around in this one to learn how you can get your piece of the pie,
0:01:44 what kind of content works best, and how to do it all in just an hour a day.
0:01:48 From a good financial sense, Jeff Rose, welcome to the Side Hustle Show.
0:01:50 What’s up? Glad to be on here.
0:01:52 It has been a long time coming.
0:01:55 I can’t believe we waited 700 episodes to make this happen.
0:01:59 But my understanding is you stumbled upon this almost by accident,
0:02:02 where you posted something and it did well,
0:02:04 and then you log back in and it says you made $137.
0:02:08 And you’re like, really? Wait, how? What?
0:02:09 That is correct.
0:02:13 I found this tweet that was, I just thought it was hilarious.
0:02:19 It was a guy named Greg, and he did this experiment where he ordered a DoorDash order for McDonald’s,
0:02:24 except that he tried to order a Big Mac, I believe, or a triple cheeseburger,
0:02:29 one of the, something like that, where no bun, no meat, no toppings.
0:02:32 He basically just wanted an empty box.
0:02:32 Okay.
0:02:34 And he just wanted to see if he could pull it off.
0:02:35 Yeah, what was going to happen?
0:02:36 What was going to happen, you know?
0:02:39 And that’s what the Dasher messaged him.
0:02:41 And he basically documented it on Twitter.
0:02:45 And I took a screenshot of his initial tweet,
0:02:49 put it on my Facebook page because I thought it was funny.
0:02:51 Like, that is like totally my sense of humor.
0:02:53 Put it on my page.
0:02:55 And then the next month, I logged in.
0:03:04 What I discovered was Facebook was going to pay me $137 for that screenshot of somebody else’s tweet.
0:03:06 That’s when it started.
0:03:08 That is when the light bulb went off.
0:03:12 And I think that was the summer of 24.
0:03:15 I think it was May or June that that post went live,
0:03:19 where I made that $137, which, you know, was totally life-changing.
0:03:23 And it’s only loosely even personal finance related.
0:03:27 Obviously, good financial sense is a longstanding brand in the personal finance community.
0:03:30 But it’s like, well, yeah, I guess it has a picture of the receipt.
0:03:33 And it’s like, you know, the customization is like only loosely even related to
0:03:37 investing or saving money or like the kind of topics that you normally talk about.
0:03:39 But it just, it hit because you thought it was funny.
0:03:40 Other people thought it was funny too.
0:03:41 And it worked.
0:03:44 That’s actually a great segue to the second post.
0:03:49 Because the second post that made me over $500 was another post I found on X.
0:03:56 And it was a pic, looks like a high school picture of Taylor Swift and her ex-boyfriend.
0:03:58 It was from the ex-boyfriend from high school.
0:04:00 And I saw it, it went viral.
0:04:02 And I thought, well, I’m just going to test this out.
0:04:03 Yeah.
0:04:04 And put it on my page.
0:04:06 And that one ended up making me over $500.
0:04:12 Once again, nothing finance related, but obviously, you know, T-Swift, all the Swifties,
0:04:14 I think it got shared in a few Taylor Swift groups back in the day.
0:04:19 And that kind of became more of the social experiment of like, huh,
0:04:23 I wonder if I can actually share stuff to get engagement.
0:04:24 So it took me a minute to figure out.
0:04:26 But that’s how the light bulb idea started going off.
0:04:28 You know, how I could start testing things out.
0:04:28 Yeah.
0:04:31 I think I’ve seen this picture where it’s like, it’s them in front of the limo.
0:04:33 Like, I don’t know if they’re at their prom or something.
0:04:35 Like, I wonder whatever happened to that girl.
0:04:36 Yeah.
0:04:36 Okay.
0:04:41 So now all of this is under the umbrella of the Facebook content monetization program.
0:04:46 And what I found was, you know, I had the Side Hustle Nation page for years and years.
0:04:50 It might post five times a year, like maybe even less than that some years.
0:04:55 But I found when I went to log in, it was like, you are eligible.
0:04:58 You just had to like submit your, you know, payment information.
0:05:02 It wasn’t like something I necessarily had to apply for.
0:05:04 Is that what you’re finding with students?
0:05:08 And in your case, we were kind of like already automatically enrolled in this.
0:05:08 Yeah.
0:05:13 I think people that have had pages, like this is all my assumption based off talking like guys
0:05:17 like you and people have had Facebook pages for a fair number of years.
0:05:18 I had like a decent following.
0:05:22 In most instances, people were already in the program.
0:05:24 All they had to do was like turn it on.
0:05:27 For newer pages, it’s a little bit different.
0:05:29 So there is no application.
0:05:31 It is an invite only.
0:05:38 And unlike YouTube, there’s not like a certain watch hours or subscriber count or views or impressions.
0:05:39 It’s an invite only.
0:05:45 And the only thing I can gather is if for people, if you’ve not been invited, when you log into Facebook,
0:05:50 especially like a page, it’ll give you kind of like goals or milestones to reach for.
0:05:57 You know, like post so many times per week, you know, publish a brand new reel once a week, do a story or something like that.
0:06:02 And so that’s kind of like I think Facebook’s way of like, hey, if you really want to be invited,
0:06:10 we’re giving you the criteria that you need to hit on a weekly basis to hopefully get the impressions or views to then get that invitation.
0:06:17 But there really isn’t any sort of set criteria that says, hey, you hit these levels, you’re guaranteed to be invited.
0:06:22 But it’s just one of those you basically post to get engagement, to get the views, and then eventually, hopefully, you’ll get that invitation.
0:06:23 Got it.
0:06:28 Yeah, do you find that having an existing following helped?
0:06:36 I think there’s probably like 30,000 likes or 30,000 quote unquote followers, followers who never really see your stuff on the side hustle nation page.
0:06:39 Good financial sense is 10 times that size.
0:06:41 But did that play a role?
0:06:42 It’s a good question.
0:06:47 Before the $137 post, I was posting, I don’t even remember, once or twice a week.
0:06:50 So it wasn’t like I didn’t care about it.
0:06:53 I had maybe around 30,000 followers at that time.
0:06:56 But for the most part, like it was an abandoned page.
0:06:57 Dormant.
0:06:57 For the most part.
0:06:59 I’m assuming it could have helped.
0:07:03 But then again, like, it’s really hard to say, right?
0:07:05 I have a YouTube channel with 387,000 subscribers.
0:07:08 And a year ago, I published a new video and got like 800 views.
0:07:13 So I don’t know how Facebook treats the algorithm or treats those followers.
0:07:15 I have to assume it didn’t hurt me.
0:07:17 But I don’t know how much it actually helped.
0:07:18 Yeah, that’s fair.
0:07:23 It seems like maybe it’ll serve it out to a tiny percentage of those people.
0:07:29 And if we get some sort of engagement reaction, okay, we’re going to broaden that out a little
0:07:35 bit as maybe my understanding, similar to other platforms, I guess, where you can reach beyond
0:07:36 your existing following.
0:07:41 Let’s talk about what you found to work, what kind of content to post, what kind of stuff has done
0:07:44 well, just even looking at the stuff from the past 24 hours.
0:07:49 We have 27 comments on a picture of you with a fish.
0:07:53 We have a somebody’s pay stub for $105.
0:07:59 We have a post about forerunner residual values.
0:08:03 Some of it is original, but some of it is like you mentioned, oh, it’s just a screenshot of
0:08:05 somebody else’s tweet or something like that.
0:08:09 Some or here’s a picture of the S&P 500 return for the last 150 years.
0:08:14 Yeah, it’s like it’s it’s been fun to test, you know, like obviously I’m looking at other
0:08:15 pages.
0:08:22 I’m looking at even going like to X or threads and seeing what is going viral over there doesn’t
0:08:26 necessarily mean it’s going to translate over to Facebook, but there definitely have been
0:08:26 times where it has.
0:08:29 And I’ve tested, you know, what’s really worked.
0:08:30 Actually, I was just looking at this.
0:08:36 They now share with you, like in the analytics, when you post something, how many new followers
0:08:39 did you gain from that post, which is a very interesting metric.
0:08:45 And what I discovered actually this past week was any time that I took like a screenshot
0:08:52 of gold or Bitcoin or the S&P 500 or a certain stock and had some caption to go along with
0:08:55 that, it definitely seems like my audience resonated with that.
0:09:00 But the weird thing, too, is like I’ve done like parenting stuff, you know, I’ve done marriage
0:09:01 stuff like I’ve done marriage humor.
0:09:03 And that’s also done well.
0:09:04 Not always.
0:09:04 Right.
0:09:06 Like not everything hits.
0:09:08 I’ve had stuff where I thought, man, this is going to take off.
0:09:09 And it just completely flop.
0:09:14 Some are really disappointing, too, because like I really spent some time, you know, crafting
0:09:16 the message, obviously using ChatGPT to kind of help write the story.
0:09:18 But I’m like, oh, man, like this one did really well.
0:09:21 So I I assume this one’s going to do really well on top of that.
0:09:23 And it just didn’t, unfortunately.
0:09:27 So like it’s it’s been a variety of the things that hits.
0:09:28 Yeah.
0:09:29 You can go a little bit broader.
0:09:34 You can go into the marriage and family stuff because, of course, that’s under the umbrella
0:09:35 of personal finance.
0:09:36 Like money touches everything.
0:09:38 So it’s kind of helpful to have a broad niche to start with.
0:09:39 Yeah.
0:09:44 And then trying to look for the content that has gone viral or is going viral on other
0:09:50 platforms and then bringing it into the Facebook ecosystem and maybe being rewarded for being
0:09:54 first or being early because it’s like, well, if it hit over here, it might hit over here.
0:09:58 I know not every time it’s going to work, but using these other platforms almost as a proving
0:09:58 ground.
0:09:59 Yeah.
0:10:02 A couple of years ago, probably more than a couple of years ago now, like I was really trying
0:10:03 to grow my Twitter following.
0:10:05 So I like Facebook.
0:10:07 I was on there a lot, but never really got paid anything.
0:10:13 So what I like when I post anything on X right now, like I get zero, zero engagement.
0:10:15 Like it is quite pathetic.
0:10:21 But I have used threads as a way to test things.
0:10:25 And once again, I’ve discovered like there’s things that did well on threads, like they did
0:10:30 really well, that did not translate over to Facebook, you know, and, and there’s some
0:10:33 stuff that didn’t do that great on threads that didn’t do well on Facebook.
0:10:36 And also to say is that I’ve actually reposted things.
0:10:42 So there is a way to recycle content where like I publish something like say today and I may
0:10:44 republish it again, like in 60 to 90 days.
0:10:50 And there are so many examples of where it did okay the first time and the second time it
0:10:51 did really, really well.
0:10:51 Okay.
0:10:55 And by versa, you know, where it did really well the first time and the second time.
0:11:00 So it’s just, you never know, you know, just the timing of when you published it.
0:11:05 Like, did you publish it on Monday at 7pm versus, you know, Wednesday at 11am?
0:11:08 Like you just, you never know how the algorithm is going to treat it.
0:11:12 So that’s just a good reminder of like, hey, just keep testing, keep testing, keep testing.
0:11:18 It sounds like it very much is a volume game where it’s posting 10, 20, 30 times a day
0:11:23 in throwing a lot of the virtual spaghetti at the wall to try to find the few things that
0:11:24 stick.
0:11:28 And there’s probably a, you know, 80% of the earnings come from 20% of the posts.
0:11:29 Yeah, for sure.
0:11:32 So if I’m looking at Twitter and I’m trying to do this game.
0:11:38 So if I go to my home screen or something, I’m looking at maybe this metric of how many
0:11:45 people saw this piece of content as a potential metric of, well, well, it did well on Twitter.
0:11:48 I guess you have a couple options. One, you can do the screenshot thing and attribution
0:11:53 and say, oh, we can credit Cody for this or whatever it may be. Or you can rewrite it in
0:11:56 your own voice. Like, what do you tend to play with there?
0:11:59 I will do a little bit of both. You know, let’s say Cody Sanchez, let’s say she said something
0:12:04 where, oh, I can relate to that. Like, that sounds like something that I could say or would
0:12:10 say, you know, and maybe tweak a little bit. So then I would say, take her tweets, put in
0:12:15 chat LGBT and give me like five or 10 different variations. And then I would turn that into
0:12:19 an image, either using Canva or just use the Instagram app to, you know, copy and paste
0:12:22 that into the app and then download the image there to post it.
0:12:22 Okay.
0:12:26 So that’s, you know, a few different options that you can do, or you can just take the
0:12:30 screenshot. And another little hack that I think is, I’ve actually had not shared publicly.
0:12:38 So this is like a side hustle nation exclusive. But if you find a post that went viral, so
0:12:43 let’s say it got 500,000 views or, you know, a million views. When I click on the post itself,
0:12:46 then I look at the comments or the replies.
0:12:51 Oh, okay. So I like this one, for example, it says, it’s just a graph, a graphic. It says,
0:12:56 do it for your future self, which could apply to a good financial sense. It could apply to
0:12:59 side hustle nation. It could apply just across any niche. It’s one of these feel good quotes that
0:13:00 could, that could do well.
0:13:04 So then if I, if you clicked on that and like this, it doesn’t always work out, like I’m not
0:13:11 seeing good examples here, but let’s say that if you did click on it and then there was a comment
0:13:19 or reply that just got a lot of likes, you know, because it was witty or clever or funny or whatever
0:13:25 it is, right? You’ve just validated. Not only did the post go viral, but now you have a comment that
0:13:31 people really enjoyed and resonated with that you could then also rewrite as the caption as well.
0:13:35 Basically the use that as the caption for the screenshot, if that makes sense.
0:13:40 Okay. Got it. More with Jeff in just a moment, including the tools and workflows he uses to
0:13:46 schedule a week’s worth of content in just a few hours. And the downsides I’ve seen to my first few
0:13:49 weeks of chasing this new income stream coming up right after this.
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0:16:05 Okay, so that’s one way to feed the content because that was a question that I had like, well, how much
0:16:10 of it is just the image or do you need to write a paragraph about it? That becomes really time
0:16:12 consuming now if I’m trying to do 10 of these a day.
0:16:17 Yeah, you know, and there’s a few time hacks. I mean, obviously, one way I do it is I take a
0:16:22 screenshot and immediately upload to ChatGPT and say, hey, me and ChatGPT have had quite a few
0:16:27 conversations. So like it knows my objective, like what I’m trying to do. You know, so give me some
0:16:32 captions based on this image and it will give me like, I don’t even ask it anymore. It gives me like,
0:16:35 oh, here’s the thought leadership version. Here’s the satirical version. Here’s the snarky version.
0:16:40 Like it gives me whichever ones like I want to take. That’s one way to do it. As at the time
0:16:46 of this recording, I’m using buffer as my scheduling tool. And sometimes like when I don’t have time to
0:16:51 do that, the process I just shared, I’ll upload it, take a screenshot, upload the buffer and save it as
0:16:56 a draft. And what then that allows me to do is then like, I’ll just take, you know, like an hour and
0:17:02 then every single draft that I have in buffer, then I’ll go in and get, you know, use ChatGPT to help
0:17:06 with the captions and then just start scheduling them out, you know, so that way they’re all there.
0:17:10 It’s like just streamline, you know, I’m just like bookending like a couple hours just to get this all
0:17:14 done and get the, everything scheduled for like for the next week or so. And that has been, it’s been
0:17:19 helpful. And you prefer buffer over the meta business suite or whatever, you know, their built in
0:17:26 scheduling tool is. Yeah. Cause with buffer and full transparency, like I’m also testing out post
0:17:30 planner, which is another scheduling tool that also has like a neat little research tool, which
0:17:36 is the only thing I’m using it for right now. Okay. But like with, with meta, at least with buffer and
0:17:41 the post planner, like I have all my times already predetermined, you know? So like, all I gotta do is
0:17:48 just fill in to add to the queue. So it knows. And as far as I can tell, meta does not give you that
0:17:53 possibility. Like you can go in and schedule it, but like, I basically just added to the queue or publish
0:17:58 now or move it to the top, whichever, if it’s like a timely one, I’ll move it to the top. Or if I just
0:18:02 want to publish now, I can do that. But that way it’s all in there. And then the other piece as
0:18:06 well, which you can get this with buffer or post planner is like, well, you have everything already
0:18:13 in there. Now I can go back to stuff I published back in May and look at the analytics. And if I want
0:18:19 to requeue it or repost it, it’s in there already. And all I have to do is duplicate it. And you know,
0:18:23 if I want to make any tweaks, I can, but for the most part of like, it’s all in there. So talk about
0:18:26 an incredible time hack, which I haven’t said this yet, but like, as of right now,
0:18:33 I don’t have a VA and this is all 100% me doing everything, but I’m, it’s intentional because I
0:18:38 want to learn it. I want to understand what’s working, why it’s working. And as I’m doing this,
0:18:42 I’m building up the process where I can like, all right, I need you to go back to the month of June,
0:18:46 look at the analytics and find anything that’s good. Repost it. You know, like I have things now where I can
0:18:49 now start to delegate. And also I’m having a lot of fun with it too.
0:18:55 It feels delegatable. And I would love to get to the point where the revenue would justify
0:19:01 that level of investment. Cause I feel like other people would just be better at this than me,
0:19:06 than being the meme Lord and sourcing the stuff and staying on top of the viral trends.
0:19:12 That’s been my pushback on it so far. I’m like two or three weeks into this. My screen time is up
0:19:17 considerably. I find myself checking Facebook many, many more times per day. Like,
0:19:22 did anybody like my stuff? Like, I dislike that part. And for the monetary returns that I’ve seen
0:19:29 so far, my $7 or something, it’s like, well, it’s not quite there yet, but you know, I see it as kind
0:19:34 of this experiment phase where you got to learn how it works and what works and what doesn’t. And then
0:19:39 hopefully, at least in my case, be able to, to delegate that and, and not spend so much time
0:19:45 on Facebook stuff. And maybe this is a worthwhile place to point pause and say like, and this is
0:19:51 probably indicative of, of all social media, whereas it feels very like it’s dopamine. It’s
0:19:58 somewhat quick hit vacuous. It’s not like a evergreen asset. And so you have to keep feeding the beast 10,
0:20:02 20, 30 times a day. Part of me is torn because it’s like, Oh, it’s new and shiny. It’s cool.
0:20:06 But it’s also like, could you just build an evergreen piece of content that now lasts for
0:20:11 months or years? Like instead of spending the time over here? Yeah. What’s your take on all that?
0:20:15 That was quite a ramble. No, it was good though. I first like to address the screen time, like
0:20:21 a hundred percent, man, like my screen time went up a lot and it’s something that I took notice of
0:20:27 and actually intentionally just put downtime on my phone. It starts at 10 o’clock and doesn’t pop up
0:20:33 till 6am just as a, I don’t need to be on my phone past then, you know, just even because it,
0:20:40 it definitely started falling into this trap of, Ooh, am I missing out on a viral post that could make
0:20:45 me whatever it could make me. Right. So I just had to finally just like, listen, I I’ve got what I need.
0:20:49 I’ve got plenty. If it’s not there in the morning, then there’s going to be another one that pops up.
0:20:52 So I think there’s that aspect. There is that positive aspect of it too, because it’s like,
0:20:57 there’s always something, you know, on the internet. There’s always something. Yeah. But then you have to be
0:21:00 a curator of that. So you always have, you constantly have to be paying attention and kind
0:21:06 of recreate the product every day. There’s not like life-changing content for anyone and it’s not
0:21:10 designed to be. And so it’s like, that’s not necessarily a knock on it, but it’s just, it’s
0:21:14 just quick hits, you know, keep people engaged, you know, get them smiling or nodding or laughing.
0:21:16 And it’s kind of onto the next thing.
0:21:22 Yeah. It’s something I definitely considered. And I guess when, for me, when all of a sudden the,
0:21:29 the money became a significant amount where it’s like, gosh, like why wouldn’t I spend two days a
0:21:32 week scheduling out a week’s worth of content to make a thousand dollars a day? Like I just,
0:21:37 it seems like kind of the no brainer to do it, but also to your point of like, gosh, for me with good
0:21:41 financial sense, the blog, you know, the, the inspiration was always to serve and to help and
0:21:46 to educate. And some posts I do that. But then the other posts, like you mentioned, are a hundred percent
0:21:52 dopamine, quick hit engagement. So it’s kind of that balancing act of, okay, I do have content
0:21:53 that I do feel is educational.
0:21:57 Yes. No. And I agree with that. I didn’t mean to like knock on you.
0:22:02 No, no. I did something internally that I’ve, I’ve been conflicted about, but like, there’s no denying
0:22:07 that anything that’s a little bit more controversial or a little bit more, you know, hot take. I mean,
0:22:12 that’s the stuff that does extremely well. Anything that’s divisive, you know, typically does well,
0:22:16 but I’ve definitely drawn the line where, you know, I’m not, I’m not going to go in the political
0:22:19 side. I’m going to stay in my lane and talk about the things I want to talk about.
0:22:25 Yeah. Do you get involved in the comments? Because inevitably money debates, inflation topics,
0:22:28 you know, people are going to start throwing mud at each other in the, in the comments. Do you get
0:22:32 involved with that or just like, Hey, it’s this great engagement for my posts and just going to let
0:22:33 it, let it happen.
0:22:38 I have before, I think that one case, like somebody messaged me because I think somebody,
0:22:43 they said something that was definitely like hurtful or vengeful. And I’m like,
0:22:43 I don’t need that.
0:22:44 Yeah.
0:22:47 I typically don’t block people unless you’re like spam, but that was the first time actually
0:22:50 I ended up blocking some people because I just didn’t think that was appropriate, but I don’t
0:22:55 engage a lot, but there was one post who was about my wife and cause she painted our bathroom
0:22:59 because just to save a bunch of money. And it was, man, it was so interesting. Cause like
0:23:05 I had so many contractors coming in just like bashing. And once again, they don’t know me.
0:23:10 They don’t know my wife is very much like DIY. I mean, this woman has built so many things.
0:23:13 I mean, her dad’s taught her so much stuff. So I jumped in the comments defending my wife
0:23:19 and, and also like, you know, and I would have hoped that I made more for the comments that
0:23:25 I spent. Um, it, it didn’t equate to that much more revenue. So that it was just a good
0:23:28 lesson learned. I’m like, all right, just let people kind of talk if they want to talk and
0:23:30 occasionally I’ll jump in.
0:23:35 Okay. Yeah. You almost have to have a thick skin. Some of it is engagement bait type of content.
0:23:42 Yeah. Is it ever worthwhile to boost the post in like pay Facebook a little bit in the hopes
0:23:46 that it reaches more people and then it’s, you know, somehow it starts spinning and they
0:23:47 show it to more.
0:23:53 Yeah. You know, I personally haven’t tested that out. I do follow somebody on YouTube that
0:23:59 knows a lot about Facebook monetization. And one of the things he suggests is that when a
0:24:02 post starts taking off and trending and then eventually, like you said, you eventually you
0:24:09 see it start to die down. And those are the posts that he would suggest that as it’s exhausted,
0:24:14 it’s shelf life is that’s when you’d want to boost it. You know, especially if it’s reached,
0:24:19 you know, your, your non-followers and, and you, if you already gained followers from it,
0:24:24 you know, not to increase the revenue side, but just be, Hey, like, obviously this posted,
0:24:29 well, it might be worth testing. I haven’t done that yet just because that’s a good strategy.
0:24:32 I think for people, if you’re starting out, you know, you’re trying to grow your following and
0:24:38 I was just organically getting, you know, like 20 to 30,000 new followers a month. So it just
0:24:43 didn’t seem like anything I needed to do, but it is something that I will eventually test out. So I
0:24:45 think it definitely could work, you know, if you kind of follow that strategy.
0:24:52 And they don’t seem to mind that it’s a lot of sharing other people’s stuff where I think on the,
0:24:57 on the initial onboarding on the monetization program, they’re like, we want, you know,
0:25:03 original content creators. And it’s like, I guess with your commentary, it becomes original. Is like
0:25:04 that kind of how they’re looking at it?
0:25:08 Yeah. As best I can tell, I think the only thing they really cracked down on is like,
0:25:13 if you were to upload somebody else’s video, like whether it’d be a short or a real or a TikTok,
0:25:16 like that’s where they really are flagging for unoriginal content.
0:25:17 Okay.
0:25:21 What I’ve been doing, no, I don’t do this all the time, but like, I will take a screenshot of
0:25:26 somebody else’s tweet and then I’ll put it into Canva with my white background, with my logo.
0:25:29 It still is a screenshot of somebody else’s tweet, but like, at least, at least there,
0:25:34 you’re making a little extra effort to make it your own. And I’ll usually add like a headline
0:25:38 and some, you know, sometimes as well, just as a way to kind of like circumvent that. But at this
0:25:43 point in time, like I’ve never been flagged for posting a screenshot of somebody else’s work,
0:25:45 whether it was X or even on Facebook.
0:25:50 Yeah. And if I pull a chart from somewhere, I’ll make a point to try and tag, oh, this is from
0:25:56 CNBC or this is from Financial Times or something like that. But who knows if that is worthwhile,
0:25:57 if that does anything.
0:25:57 Yeah.
0:26:03 Any other resources that you like for coming up with this endless stream of
0:26:04 content ideas?
0:26:11 Oh, man. You know, once you engage in the algorithm, whether that’s on Reds, Facebook or
0:26:17 on X, especially on Facebook, where I will both on when I’m logged in as my personal, my personal
0:26:24 profile or my business page. If I see something that has gone viral, I will typically always like
0:26:28 it. Sometimes comment, but usually just like, and then I’ll bookmark it and bookmark it and
0:26:33 save it to a folder or whatever category, you know, that it fits into. And what that has done
0:26:41 is now all I have to do is go to the feed and I’m automatically fed new ideas constantly that
0:26:45 basically already have some social proof of like, oh, no, this resonates. Once again, doesn’t always
0:26:45 work.
0:26:51 Okay. You’ve, you’ve trained your algorithm to show me the same kind of stuff that’s going to do
0:26:51 well for me.
0:26:57 That’s going to do well, especially in my niche that it’s like either personal finance, family or
0:27:01 marriage related. You know, it’s, it does throw in some pickleball stuff because I’m into pickleball
0:27:07 right now. I don’t share any of that on my Facebook page, but those are the main things I get
0:27:12 served. And it’s like, man, like it never fails. Like that. I won’t get served some sort of idea that I can
0:27:16 either screenshot or recreate, you know, in my own version or own voice.
0:27:24 Okay. And have you found that the money that Facebook is giving you is kind of the end game
0:27:30 here, or has this translated back into email signups, YouTube subscribers, you know, any other
0:27:34 metrics that might be valuable to good financial sense as a business?
0:27:43 Yeah, not quite. I’ve had a call with somebody who claims that they really can add additional
0:27:49 revenue. I have a blog, you know, it did really well for a lot of number of years. And after SEO,
0:27:54 Google updates and AI, like it just pretty much became like a non-existent business where, yes,
0:27:58 I’m sure I can make a little bit of money, but it just, it just got to the point where I’m like,
0:28:02 it just felt like it was way too much work to try and try to generate anything. So I’ve just kind of
0:28:07 just left it barely updated. So what they claim is that with the following and the engagement that
0:28:12 I’m getting on my page, that it should translate over into some sort of revenue from the site.
0:28:17 So we’re going to test it out. You know, I’m going to, I’m, I’m curious to see what they can do.
0:28:23 So there’s that. And because I really haven’t cared about the site, I’m sure I would assume if I really
0:28:31 had a few affiliates that I wanted to promote, I think it would do okay. I just, I don’t know,
0:28:34 man, it was just one of those, like when the blog kind of just fell under, I just like,
0:28:38 I just kind of separated myself from it. Like, I don’t even want to play the affiliate game. I don’t,
0:28:43 I don’t want to like try to send people to the website. I just want to like post on Facebook and
0:28:48 just have fun with it. But you know, maybe I’m missing out. So we’ll see. Maybe I’ll, I can report back.
0:28:52 Yeah. I don’t, I don’t know. I was just curious about that. Like, oh, as the following grows, are you
0:28:57 allowed to sprinkle in your own offers every now and again? Or is that just like, well,
0:29:00 the algorithm is going to bury that because now you’re trying to get people off platform.
0:29:05 I do some sponsorship stuff, you know, and like, so whether it be a post or a reel,
0:29:10 they typically don’t do very well, but I think the sponsors will run ads, you know, to kind of
0:29:13 get more views on that stuff. I think it could work. I think there probably have to be some
0:29:18 creative ways to go about it. I call it a Twitter thread, but a thread style post on
0:29:22 Facebook, you know, where you’re doing a thread in the comments, you know, I think that’s one way
0:29:25 that you could test it out. That way it’s a little bit different.
0:29:31 Oh, okay. So you mentioned Buffer, you mentioned Post Planner, you mentioned ChatGPT as a writing
0:29:36 assistant. I’m surprised you don’t have a virtual, honestly, like you don’t have a virtual assistant,
0:29:40 like doing any of this stuff, but anything else on the tools or tech side? Oh, Canva.
0:29:45 Canva. No, like those are like, those are the main things, man. Yeah. No, I think that’s funny.
0:29:49 When people, everybody that when they learn, I don’t have a VA, they’re like, what? What do you
0:29:54 mean? Yeah. Because the first reaction is like, for the volume of stuff that this guy’s putting
0:30:00 out, like, it’s got to be AI, it’s got to be a virtual assistant. It’s kind of nuts. But once it’s
0:30:07 operating at a scale, you’re like, well, I can just manage it in a couple hours a day or a couple
0:30:12 days a week. How far out do you like to have in terms of like breathing room of stuff scheduled?
0:30:17 Yeah. Right now I’m about like, I think the most I’ve ever been is about two weeks.
0:30:22 So right now, usually like Mondays and Tuesdays are like the days I usually spend publishing for
0:30:26 the next seven days. Yeah. So I can get everything scheduled. And that’s, that’s usually what it
0:30:30 takes. And like, usually maybe like four hours a day on each day, because I’ll definitely get
0:30:35 distracted and do other things watching pickleball videos. You got to cut it off at a certain point.
0:30:39 Yeah. And it also just depends. Like sometimes, you know, maybe I’ll take a little bit more time,
0:30:44 but that’s because like, Ooh, like it, it really becomes a game of like, Ooh, like I want to put a
0:30:48 little extra work in this one because I think this one will do well. I think that’s a little bit of
0:30:52 that. How do you stand out from the competition? You know, even I’ve seen people that are trying to
0:30:57 replicate what I’m doing and like, they’ll share the exact same screenshot, but even the caption,
0:31:01 you know, you could just tell like they, it was very minimal effort. So one of the things that I try
0:31:05 to do is put a lot of work in the caption and once again, work, right, work, work using ChatGPT.
0:31:10 And then also I’ll always add a first comment. I won’t say always, but majority of the time a first
0:31:14 comment because Buffer allows you to do that. So that way, every time I publish something, it’s just
0:31:18 a little extra thing. You know, some people see the post, they see the caption. You also see that
0:31:22 first comment, which can also help with the engagement. Oh, okay. Is that, okay. That’s an exclusive
0:31:28 Buffer feature. I think Post Planner offers it too. It’s something new that Buffer just added
0:31:33 because there was another platform that did it and they didn’t have it. But like in the last like a
0:31:37 month, they added it. Like I said, it takes a little extra work, but it’s one of those in the prompt with
0:31:41 ChatGPT is like, not only do I need five captions, but I also need a first comment that goes along with
0:31:46 that caption. You know, so it automatically provides that now so that whenever I schedule everything out,
0:31:50 everything’s got the caption, everything has a first comment. Okay. Still ahead, Jeff reveals the
0:31:56 surprising post that made him $1,200 from someone else’s content. His advice for me in my early days of
0:32:01 testing this out and why Facebook seems to pay better than other platforms. That’s coming up
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0:34:18 Well, while I have you, can I ask for some coaching on my posts here and see what you would do differently?
0:34:19 Let’s do it.
0:34:22 All right. So I’m going to bring up the Side Hustle Nation Facebook page.
0:34:24 So, I mean, I mean, you interview so many people, right?
0:34:25 Yeah.
0:34:31 So to me, it’s could you create like a mini blog post highlighting somebody that you interviewed
0:34:39 with a nice opening hook, whatever the headline is, and then also share it to your email list of like,
0:34:44 hey, you know, just we did this interview with so-and-so. And just to get people to come read
0:34:48 with that person, you know, and then engaging, asking them to comment and make a scene they read it.
0:34:52 Once again, a little bit more work, but now you’re demonstrating to your audience like,
0:34:57 hey, I’m actually on Facebook. I’m here. Here’s a cool story about somebody who had a cool success
0:35:02 story. I mean, that’s one way, I think, just kind of repurposing the content you’ve already done.
0:35:06 And also it’s like goodwill. I mean, you’ve had a good interview, highlight somebody that had a cool
0:35:09 win and you get to kind of pay it forward. I mean, that’s just a thought.
0:35:16 Yeah. And it’s probably an AI-able task to feed in the episode and say, could you create me a,
0:35:21 even like an image carousel type of deal, like, you know, five lessons from this chat with so-and-so
0:35:28 and like, see if that does anything. Either some image-based or some text-based content based on the
0:35:32 huge library of archives in the Cyanus will show catalog. And we have some of these, like we’re
0:35:36 like sprinkling in some of the reels and stuff from those episodes.
0:35:40 Yeah. Do you have anything that at least got some good engagement, any shares or comments?
0:35:44 Yeah. Like five to 10 likes is kind of where I’m at right now.
0:35:49 Yeah. So that’s kind of where I’m at. Like stuff is not getting a ton of, uh, of interaction yet.
0:35:53 So one thing I would do, maybe the, like the things that have done well, like something that I’ve,
0:36:00 it’s funny because like I’ve taken a screenshot and maybe it did okay. And then I’ve also taken that
0:36:06 exact same screenshot and then uploaded as a reel. Cause reels tend to go out to
0:36:11 non-followers. So it’s like, okay, not only did it do well as a post, as a picture,
0:36:17 but then you could do it as a reel as well to potentially just grow that. So that’s one thing
0:36:24 that you can do. I would definitely look at just testing out one of your interviews that did well.
0:36:29 And if you have the transcription of just taking the transcript, transcription and have chat to you,
0:36:33 write a nice little Facebook post with like a solid headline, and then emailing your list and
0:36:37 having them comment, uh, just something like letting you know that they came to check it out
0:36:42 just as a way to like get people to know that you’re there, like a newsletter that goes out.
0:36:48 Yeah. I’ve always prioritized sending people to the website versus sending people to Facebook.
0:36:53 Yeah. Something to test out though, right? Let’s assume that people are already on Facebook. So
0:36:55 just meet them where they’re at, you know, like at least to kind of,
0:36:58 to get the ball rolling on getting some engagement on the Facebook page.
0:37:02 Yeah. Usually in that case would just send the summary in an email because I’ve gotten the
0:37:06 feedback. I’m like, why are you making me click on stuff? Just tell me just I’m already reading,
0:37:09 but it’s like, no, no, no. I need you. I need you to go click on something over here
0:37:11 to send some positive signals to the algorithm.
0:37:16 Yeah. I had a post do really well and it was like on, uh, Bucky’s the, uh, gas station.
0:37:17 Yeah.
0:37:22 And so it did really well. And then I emailed my list and like, say, Hey, like I just wrote this
0:37:27 on Facebook about Bucky’s and you go check it out, you know, just to increase the engagement even
0:37:32 more. I mean, it already was doing well and I just wanted to do even more well. It was a story,
0:37:37 right? People like stories. People are more likely to share a story or something that is
0:37:42 a piece of information they feel like is, Ooh, they’ve got something cool. You know, like they’re
0:37:46 like the first to market, first to share something that’s interesting. So when you start looking at
0:37:51 through the lens of, is it shareable? And I don’t do that for every single post, but a lot of that,
0:37:55 I try to think of when you start looking at the things that people are sharing, it’s either really
0:38:01 funny or it’s a trade secret or something that they’ve got dibs on whatever that is, you know?
0:38:03 So that’s kind of how I look at the content that I share.
0:38:07 Yeah. There was a line, I think it was probably Joe’s all see high, you know, why do people share
0:38:12 stuff? They share stuff to improve their status, right? It’s I’m going to share this because it’s
0:38:14 going to make me look cool. It’s going to make me look smart. It’s going to make me look funny.
0:38:20 And so with that in mind, creating a type of content that, that checks those boxes. That’s
0:38:24 helpful. I was going to ask, is your page verified? Like do you pay for the check mark on Facebook?
0:38:30 I don’t, I will. I, I don’t know why I will. I don’t, I know why. So I’m verified on Instagram
0:38:36 and I was going to do it. And then my wife actually is like, don’t do it. She had a bad
0:38:43 experience with it initially. And she’s like, why would you do it? It’s, it’s working. The only reason
0:38:49 why I want to do it is because I have so many spam pages or spam profiles that are trying to
0:38:53 impersonate me. And, you know, and people send me screenshots of like, Hey, is this you? Cause
0:38:58 like, they’re typically trying to send a WhatsApp and do some sort of crypto thing. Yeah. So just
0:39:02 as like a more of the, as a protection of like people, so they, they know it’s me, but I’m, I’m once
0:39:09 again, this is, uh, this is not a VA. This is me. Like I, I go in a few times a week now and I will
0:39:12 report everybody, uh, just to make sure that they’re getting shut down because I don’t want
0:39:16 anybody to get scammed. It’s a time suck. But as of right now, like that’s what I’m just doing it as a
0:39:20 service, you know, public service, uh, to protect people.
0:39:23 All right. Well, I’m sure somebody listening will, will raise their hand and volunteer to be
0:39:28 your Facebook virtual assistant and help you out with that stuff. Uh, Jeff, there’s been a lot of fun.
0:39:33 Anything that we missed here, anything that people really should know before, uh, giving this a try?
0:39:36 I think it takes time. I think the most common question I get is like, how many times should
0:39:40 you post? And I don’t think that there’s a set number, but you definitely have to be consistent.
0:39:46 And I did not get any serious traction until I started committing. I think it was like I was doing
0:39:53 eight posts per day. So when I started scheduling eight per day, like that’s when I noticed one,
0:39:57 the income and also the views and everything just started trending upwards from there. I just
0:40:01 started increasing it, you know, from eight a day to 12 a day, 12 a day to 16 a day, 16 to 20 a day,
0:40:06 20 to 24 a day. I did get up to 31 a day and I was, it was too many. It was too much. So I’m not,
0:40:11 I was kind of scaled back a little bit, but basically like that 20 a day is kind of been at least a sweet
0:40:15 spot for me. Do you have to do 20 a day? Heck no, absolutely not. Especially if I get a brand new page,
0:40:20 but I would definitely commit to doing like five to eight a day. And this combination could be just
0:40:25 text posts. It could be images. It could be a real, you know, whatever you enjoy doing a little
0:40:30 variety to, to do that. But I’ve had text posts, which is just funny to me, right? Like just a text
0:40:36 post. It’s just text, no images. You know, you could add the color background behind it that have done
0:40:40 really well. So it’s just a matter of just testing out. It sounds like that’s the moral of the story
0:40:47 is test it out, see what happens. Anything that’s really surprised you, either a post that went viral
0:40:51 that you didn’t expect to, or maybe the opposite one you really thought was going to be a winner
0:40:57 or just something crazy that’s happened in the last few months of doing this. Something that stands out
0:41:03 in your mind. It was the realization of like just the screenshots that they can make money. I found this
0:41:09 guy on X, been following for a while and he shared his X payout and where like, you know, he’s been
0:41:15 posting on X multiple times a day. And I think he shared like where in the last month he made like
0:41:22 $300 from posting on X multiple times per day. And there was a post that he did. And I think Elon Musk
0:41:29 replied to him. So I took the screenshot of that tweet, put it on my Facebook page,
0:41:40 and I made $1,200 from his screenshot on my page where he made $300 for the entire month.
0:41:44 And it was one of those, like, I almost feel guilty.
0:41:46 Yeah, this is wild.
0:41:50 But it’s just like, whoa, okay. Just once again, it’s still insane to me.
0:41:55 So you reach more people, like, because there was a compelling story and Elon replied,
0:42:02 and maybe Meta is just that much better monetized than X? Like they could better turn those extra
0:42:04 views and engagement into revenue?
0:42:08 I mean, right now, I think Facebook is just what they’re trying to do with the content monetization.
0:42:12 I think it’s just bring more people to the platform. There’s no magical formula because I’ve
0:42:17 got stuff that got millions of views, a lot of engagement that didn’t pay as much as another
0:42:22 post that got less engagement, less views, right? I don’t have a good answer of why one makes more.
0:42:26 And I just stopped trying to understand it because it would just drive you mad.
0:42:32 Just kind of accept as what it is. But as of what I can tell, other than YouTube, if you can
0:42:38 master the long form content game, I’ve got a buddy who’s making several hundred thousand dollars a
0:42:42 month on YouTube. And I think he would do really well on Facebook as well. But he also doesn’t need
0:42:47 to because he’s making a couple million a year on YouTube. And he’s in the long
0:42:52 care space, just to give you an idea. So other than that, I see a lot of people that will post
0:42:58 their Facebook earnings compared to TikTok. It’s usually with like a three to four to one
0:43:04 ratio of their earnings over TikTok. So yes, you can still make money on TikTok, but I’m not seeing
0:43:08 anything compared to what Facebook is paying right now. And it’s been going for a few years now.
0:43:14 It’s like, this is not like the content monetization program is new. You know, they just rolled up
0:43:18 everything into this big monetization program, whatever they call it in, I think, September
0:43:23 of the 1st. But they’ve been doing performance bonus ads on Reel for several years now. So it’s
0:43:26 working. So they’re, I think they’re really putting a lot of effort into it.
0:43:32 Yeah. It’s this kind of a factor of the time is where Facebook was once a platform where you go
0:43:37 log in and see your friends’ updates and pictures. It’s like, well, nobody posts that stuff anymore.
0:43:42 And so they need to incentivize other people to create compelling content to keep people
0:43:48 on the platform because it’s a huge advertising business. And I was at a business mastermind last
0:43:54 year. And it’s like the amount of money from that room that was flowing into meta was nuts. And it was
0:43:58 like, and that was just one tiny room. And it’s like, this is all across the country, all across the
0:44:03 world. And so they need people like Jeff and maybe yourself listening to go out and create that
0:44:09 content, keep people, keep people engaged. So Jeff, where are you taking this thing? What’s next for
0:44:12 you? What are you excited about? I’m excited to teach people. I mean, it’s kind of like the Jeff
0:44:18 Rose brand, like Wealth Hacker. I’ve always been like obsessed with what are ways that you can make
0:44:22 money that are just almost like the cheat code, you know? And like initially that was blogging for me,
0:44:28 YouTube for a little bit. And I mean, there’s no comparison, like the amount of money that I’ve made
0:44:35 on Facebook and the time spent, like it just doesn’t, still the math doesn’t math in my brain,
0:44:41 how much I’ve made. And I looked at my YouTube revenue where the best three month stretch I had
0:44:45 in YouTube was back in the COVID stretch where I made, I think it was like $35,000 over a 90 day period.
0:44:51 And like, I was in it, right? Like I was in YouTube, like had 350,000 subscribers, I’m sure back then
0:44:59 I was in it. And to make more than that in one month on Facebook for the amount of work that I
0:45:05 did in comparison to like cranking out video content and editing and all the stuff, research and scripting.
0:45:06 Oh yeah, it was way harder.
0:45:10 Way harder, you know? And like, and I was in it, I was in it to win it with YouTube. So it doesn’t make
0:45:16 sense. Um, so I’m excited for, to show people like, Hey, this thing is here. Like I just randomly
0:45:21 stumbled upon. So if it’s something that you can do, you know, on the side, just on, you know,
0:45:25 posting memes or your own pictures, like, cause I’ve seen mom pages, like, like think of like
0:45:29 the old school mommy bloggers, you know, that are posting pictures of their kids and life updates.
0:45:32 Like I’m seeing them, like one in particular, like she shared, like actually two I found
0:45:38 that had five figure months, you know, like 8,000 was one, 10,000. And they’re just posting pictures
0:45:42 of their family. I’m like, so like, that is a thing still. So just seeing that, that’s why I created
0:45:46 the course, get paid to post just to show people, Hey, here’s, here’s how I’m doing it. Here’s how
0:45:47 maybe you can replicate it.
0:45:51 Yeah. You get eventually get tired of people like me asking you questions about it.
0:45:52 You’re like, I’m just going to make the course about it.
0:45:57 It’s fun. I’ve had a lot of people reach out to me because the same reason, right? Like,
0:46:01 wow, this is a thing. Like I had so many people reach out. I’m like, might as well put in a
0:46:04 course, you know, make it affordable where people want to get in. And also it’s giving me a reason
0:46:08 to get back on YouTube, you know, to kind of just talk about what I’m learning as a kind of like a
0:46:12 real life case study, you know? And also I love discovering other people’s content, you know,
0:46:17 are the people pages that are willing to share earnings from their Facebook, Facebook posts,
0:46:20 like their, their content, you know? So it’s just fun to see how other people are making money
0:46:26 by like, I found somebody that has a baking shop. She promotes like political cookies and just the
0:46:31 fact like she’s making what she’s making, posting pictures of her cookies, you know? Which is so cool
0:46:37 as a small business owner, right? Like not only are you advertising your business, I think her revenue
0:46:42 has more than doubled or tripled this year just from her cookie sales on top of the fact that she’s
0:46:46 made several thousand dollars a month from her Facebook content. So it’s just like cool to see
0:46:47 stories like that.
0:46:51 Yeah. Well, that’s awesome. So this is a get paid to post a side hustle nation.com
0:46:56 slash paid to post in my referral link for Jeff’s program, just new course over there. We’ll link
0:47:00 that up in the show notes as well. Let’s wrap this thing up with your number one tip for side hustle
0:47:01 nation.
0:47:07 Number one tip is that if you are on Facebook and you’ve not turned on professional mode,
0:47:11 whether that be on your personal profile or your business page, like that is the first step
0:47:16 that you need to do to actually eventually get invited into the content monetization program.
0:47:20 So if you don’t know how to do it, do a quick search, you’ll find it. It is super easy,
0:47:26 but turn on professional mode. And that way, even if you have no interest, you’ve got it turned on so
0:47:28 that you can eventually get paid if you decide you want to pursue it.
0:47:34 Very cool. Appreciate that. A couple of takeaways from me before we wrap. Number one is this,
0:47:37 you know, I was going to say quantity over quality, but the quality has got to be good too.
0:47:40 And it’s going to have a lot of quality. So it’s like, I don’t know if you could sacrifice the
0:47:44 quality, but you can throw a lot of stuff at the wall because not everything is going to hit,
0:47:50 but you have to kind of play that volume game. Jeff said minimum eight posts per day is when he kind
0:47:56 of started to see the upward trend there. And then like a lot of side hustles, maybe this is one that
0:48:01 you can kind of layer on to the existing business that you have or the existing content that you’re
0:48:06 already creating. And maybe it’s a little incremental thing. It’s something that you dabble with
0:48:10 and then you find what works and you double down. You look at the metrics, you look at the
0:48:14 analytics. Oh, my audience really resonated with this type of content and then go double down on
0:48:20 that. So that’s kind of my intention early on in this experiment to try and test and figure out
0:48:23 what’s working. I don’t think I’m up to eight posts a day yet. So maybe that’s priority number one.
0:48:28 But again, get paid to post Jeff’s new course. I’ve got my referral link for that, which I’ll put in
0:48:33 the description and the show notes. You can check out the good financial sense Facebook page as well
0:48:37 to see what Jeff’s up to. I’ll link up the Side Hustle Nation Facebook page to for you and see
0:48:41 what kind of stuff that I’ve been going on, what I’m working on over there. But big thanks to Jeff
0:48:45 for sharing his insight. Thanks to our sponsors for helping make this content free for everyone.
0:48:51 Sidehustlenation.com slash deals is where to go to take advantage of all the great offers from our
0:48:56 sponsors in one place. That is it for me. Thank you so much for tuning in. Until next time,
0:49:01 let’s go out there and make something happen. And I’ll catch you in the next edition of the
0:49:03 Side Hustle Show. Hustle on.