The 2025 Milly Awards!

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AI transcript
0:00:05 All right. So, Steph, welcome back. You’ve been on, I don’t know, a dozen times or so.
0:00:09 You’re a great friend of the pod. We wanted to do this with you. So, we have categories,
0:00:14 a bunch of categories for the year, and we’re going to go rapid fire through them,
0:00:18 and we’ll do it that way. Okay. So, Steph, you’ve been given the categories,
0:00:22 but we don’t know what you said. Sam, I don’t know what you said. This will be a surprise for
0:00:26 all of us. I wish we actually would have recapped some of the numbers, but over the last 12 months,
0:00:31 Sean, I don’t know if you’ve known this, but we’ve had something like 90 million views across
0:00:37 everything, downloads and views. Amazing. So, pretty wild. We crossed, I believe,
0:00:44 I think we’re close to 2 million subscribers across YouTube, Spotify, and Apple or whatever,
0:00:50 which is bananas. I mean, that number, 90 million, that’s a lot of view time, a lot of views.
0:00:56 It’s a lot. And there’s definitely one or two shorts that got like 10 million. I think
0:00:59 last year, I think we had last year, there was one where we told the story, maybe you told the
0:01:03 story of Elon Musk, I think it got 30 million. So, like some go really heavy, but it’s been pretty
0:01:07 crazy. So, we’ve reached tens of millions of people in the last 12 months, which is astounding.
0:01:13 And now we do this at the end of every year, and it’s one of my favorite things. We do mostly the
0:01:18 same categories each year, but it’s always like so fun to go through your phone and like look at old
0:01:21 photos and see what’s going on from your trail in 12 months. So, I’m excited to do this. So,
0:01:26 category number one, the best investment that you made this year. Is that right?
0:01:31 Best investment you made this year. So, Sam, you want to kick this off?
0:01:36 Yeah. So, this just says investment. It doesn’t say best money investment. My best money investment
0:01:40 is always boring because I just do S&P 500 bonds. But my best real investment that I made was I moved
0:01:44 to New York City. And let me tell you the story. So, I was living in the suburbs. I decided to move
0:01:49 to New York City. I moved here and I found an apartment that I loved. It was furnished amazingly.
0:01:52 And I go to the previous tenants. I go, I want to move in this apartment.
0:01:58 Do you guys just want to sell me all your furniture? And so, I had them itemize all of
0:02:02 their furniture and it added up to be very expensive, $80,000 or $90,000 worth of stuff. I said,
0:02:07 I’ll give you 10%. They took it. So, I ended up moving to the city in a furnished apartment where I
0:02:13 get to see my in-laws four days a week. I go to my office five days a week and it’s made me so happy.
0:02:17 So, that’s been my best investment was moving to a furnished place. I sold all my cars. I don’t own
0:02:23 basically anything and I love it. Owning less stuff, moving to the city, being near your family,
0:02:27 working in person in an office. That’s actually a pretty big change overall.
0:02:30 Huge change. It’s definitely made me a lot happier.
0:02:33 Questionable if it’s an investment, but it is a huge change. I will give you that.
0:02:36 It’s an emotional investment. I’m emotionally invested in this city now.
0:02:42 See, this is why I don’t do index funds and bonds because imagine if I’m one day on a podcast and they
0:02:45 ask me about best investment of the year and I can’t, I have to start talking about seeing my
0:02:50 mother-in-law. Like, that’s just, that’s why I don’t, that’s why I pick stocks, baby. That’s why I do it.
0:02:55 Yeah. Like, what am I going to say? My net worth went up by 30% this year through boring stuff.
0:03:01 Steph, what do you got? Best investment of the year. Tell me it’s an actual investment and not like,
0:03:08 Sean, I’m about to disappoint you, man. Oh my God. The only time I checked the S&P is to gauge my
0:03:14 husband’s mood for the day. So he invests all our money. And so I got to, I got to come up with
0:03:20 something else. My investment is also not really an investment, but it’s Accutane. You guys know
0:03:27 what Accutane is? What? Yes. Yeah. Is that like acne medicine? What is that? Yes. Yes. Yes. So
0:03:35 backstory real quick. I’ve had acne my whole life, like truly since I was 13. I’m 32 now. So what is
0:03:42 that? That’s nearly two decades of just unnecessary pain, time applied, just the worst. Anyone who’s
0:03:48 had acne knows it sucks. So I spent forever just being like, it’ll go away. I’m getting older.
0:03:55 And then, and then I was influenced by the, the King influencer, Mr. Beast. He was on,
0:03:59 I can’t even remember what podcast, but he just slipped it in one day. He was like,
0:04:04 yeah, I took Accutane a few years ago. Didn’t really tell anyone, but like one day my acne just
0:04:08 disappeared overnight. I don’t know why more people don’t talk about this. And I was like,
0:04:13 first of all, yes. Why don’t more people talk about this? And second of all, I’m going to call
0:04:19 up my dermatologist and ask why I’m not on Accutane. And I took it for six months this year and I’m clear.
0:04:24 And I think it’s like, you know, obviously your mileage may vary. Go talk to a doctor,
0:04:29 but I’m just like, this is the best thing ever. People, the internet can do the comparison. I
0:04:36 mean, I always wear makeup. So take right now, go back to like V1 of me on my first million. It’s
0:04:40 going to look different. You should post a tweet of a true before and after.
0:04:45 Well, I think that’s the thing. People are so embarrassed to like, you know, if I were to
0:04:50 actually take, I’m sure I’ve got some images of me, no makeup during those periods. It’s,
0:04:55 it’s embarrassing. So we have another category called biggest personal L you took and maybe,
0:05:01 maybe there will be some photos that might be shared during that time. Okay. So you also didn’t
0:05:08 do the category. We’re off to a rough start here. All right. So my investment, so it is actually kind
0:05:16 of funny a year ago to the, to the day. So this December 17th today, I tweeted out on December 16th,
0:05:23 this tweet. So I said, I’m going Christmas shopping this morning. I’m Xmas shopping assets this morning.
0:05:31 And I tweeted out. So basically what I did was that day I took, um, something like $1.5 million and I
0:05:36 spread it across these stocks. And I tweeted it out that day. I said, I’m putting 20% into Shopify,
0:05:41 20% into Tesla, 20% into Eli Lilly, 20% into Bitcoin, 20% into Coinbase. The one I forgot to
0:05:47 put on here is I also put 20% Google and, um, or sorry, not 20% Google. I put, basically I put 250K
0:05:55 into each one. So I think the total was 1.25, um, million invested on the same day on December 16th,
0:06:01 no dollar cost averaging, no research, no nothing. I was just feeling like these are things I would like
0:06:09 to gift myself for long-term ownership. And, um, if I look, so the results of these now are what,
0:06:14 so I just looked this morning because I haven’t really been checking too aggressively. So I had a
0:06:19 couple that were flat. So Coinbase and Bitcoin are essentially flat. Coinbase is up 1%, Bitcoin’s down
0:06:28 8% in that total year span, but everything else. Shopify’s up 53%. Tesla’s up 16, 17%. Eli Lilly’s up 35%.
0:06:37 Google’s up 50%. And so my public stock bet that I put out there is my best investment of the year
0:06:43 because, uh, you know, I think the blended average here is something, what is that? Uh, let me, I thought
0:06:47 I pulled it up somewhere. I think it’s something like 35% for the year. Um, and so that was a, that was
0:06:55 a good return on a one day shopping spree. I, you use these words like shopping spree and things like
0:07:00 that as if they apply here, which is hilarious. I was supposed to be Christmas shopping gifts for
0:07:04 others. And instead I bought stocks for myself. I thought you committed to the index path last
0:07:10 year. I distinctly remember you saying that. No, no. If I did, these are false promises. I’m, I am part
0:07:16 of this degenerate lifestyle for now and for always. So Sean, what do you do? Do you keep those five or
0:07:21 do you pick five new ones? But the one, the one part that’s not as, I’m not trading these. These are
0:07:27 like, what companies do I, what companies or assets do I want to own for like a 10 year period? 10
0:07:32 years, my sort of default hold period. And that’s what I’ve, I graduated in college in 2010. And it’s
0:07:36 basically what I’ve been doing since then. So I held, I had one thing that I bought for, you know,
0:07:40 2010 to 2020. And then in 2020, I bought a bunch of stuff, which wasn’t so great. Cause that was when
0:07:45 COVID was happening and it was like a really crazy time. Um, but in general, when I buy things, I try
0:07:50 to hold them for 10 years. That’s the goal. Why Eli Lilly? Cause they do Ozempic? Cause you told me
0:07:55 that they had some drug that was incredible. And you were like, retreat a tie. What is it? You texted me
0:08:01 something. And I was like, listen, I didn’t listen when Sam said the Ozempic thing. Um, but literally
0:08:05 it was one, it was literally the only that it was just you telling me that this drug is incredible and
0:08:10 it puts Ozempic to shame and it wasn’t fully out yet or something. I don’t know what, I don’t know.
0:08:16 You had some early around this. Yeah, I had a guy basically. So I like to biohack. So I test all types
0:08:21 of crazy stuff. A lot of times it’s like compound stuff, meaning like it’s like stuff from China. And
0:08:28 I don’t know like what I’m allowed to admit to right now. I don’t want to like go to jail, but uh, yeah,
0:08:34 your friend does all this. Yeah. And your friend also named Sam. And it did all of the stuff that Ozempic
0:08:40 does other than make your stomach feel sick. Uh, and I started taking it and it’s amazing. It’s so good.
0:08:43 I mean, I don’t take this stuff like regularly and just anytime something new comes out, it’s sort of
0:08:48 like, Oh, what’s a DVD player. I got to buy one. Uh, you know, that’s what I do with drugs. Like you learn
0:08:53 about new technology and, uh, it was amazing. So you told me this. And then since then,
0:08:58 Did you research it though? No, no, no. Dude, you told me it, I think that day. And I was like,
0:09:04 you know what? I’m putting Lily in here. It’s up 34%. It’s up 34%. Um, I didn’t say I researched
0:09:11 these, by the way. I operate on gut and swagger. Okay. Um, and so the, the, the difference since
0:09:15 then the, the CEO of Eli Lilly has come on and, um, cause Lily has turned into like a trillion
0:09:19 dollar company. It’s like the first pharmaceutical company to do that. And he’s explained all the
0:09:24 incredible things that they do differently than the others and how they’re using AI. And I, I feel
0:09:29 better about it now. There’s more to like, but I can’t say that any of those were the reasons why I
0:09:34 did it. Like, yeah, they do seem to operate like more of a tech company now, but, uh, I don’t know.
0:09:37 It just seemed like people were going to want, I just sort of was like, people are going to,
0:09:42 Ozempic is like the best product ever. And, um, Sam says they have a better Ozempic coming.
0:09:47 All right, great. That’s enough. Sean’s investment thesis just says, Sam tried some
0:09:50 drug. That’s it. Well, historically that’s been all right.
0:09:53 I’ve missed three or four of Sam’s other ones. And so I thought, well, for once I’ll, I’ll do this.
0:09:58 Like, for example, like, do you remember when we, uh, invested in the, uh, mobility trend on Instagram?
0:10:00 No payoff, but yeah.
0:10:04 Yeah. Like there has been a few things. We invested in Andrew Huberman early on. We’ve,
0:10:08 we’ve got a couple of investments, uh, right. It just turns out this one was financial. Um,
0:10:12 that’s cool. That’s great. Uh, Steph, you have some offer for people who are listening. What is
0:10:16 the, what is the offer? What is the thing that you’re giving people? If they go in the comments
0:10:21 or the description and click, what is it? Oh yeah. HubSpot and you guys at my first million
0:10:27 were very kind and generous to offer. Um, internet pipes is a project I’ve worked on for the last two
0:10:33 years. Probably heard about it on the pod before. So if you go to the link, I guess in the show notes,
0:10:40 you can enter and get one of 10 copies. And if you enter, you get my digits database. So it’s like a
0:10:45 hundred plus like generation defining trends that hopefully will mean something meaningful in the
0:10:52 future. Things like what did Elon see? He saw that it was possible to exponentially decrease the cost to
0:10:56 send a kilogram to space. What does that mean? Well, it means like completely rethinking our
0:11:01 communication system. Start link. Right. What does it mean? So they go in, they, they definitely get the
0:11:09 database and then, then 10 people will also get, uh, free access to pipes. Exactly. All right, go get it.
0:11:13 Okay. So does that mean that worst investment of the year is also going to have no answers for you
0:11:18 guys? Are we in trouble? No, I have one. Uh, I, you know, when I sold my company, I got a bunch of
0:11:22 HubSpot stock and I held onto a lot of it and then I saw how multiples are getting crazy and I had to
0:11:26 like even out cause it was making up too high of a percentage of my net worth, but I still kept some
0:11:33 of it. So I, I, I got, uh, my ass kicked on that one. How about you, Steph? Sean’s not going to like
0:11:39 my answer, but it’s, it’s not financial. I did, um, get a vitamin. Is it a vitamin or like a supplement
0:11:46 of some kind? Worst investment of vitamin? Uh, no, I, uh, I did get a notice that a bubble tea
0:11:53 company I invested in a few years ago during peak Zerp went under unsurprisingly. Oh, dude,
0:11:59 I’ve got like 20 of those this year. Oh, it was, it was literally these founders who were on one of
0:12:05 those like crowdfunding sites who was like, just had no, no real evidence that they would make a great
0:12:10 bubble tea company. But I was like, bubble tea is great and invested in that. But my actual answer
0:12:17 for worst investment that is not financial is just, uh, networking events. I feel like you guys already
0:12:22 know this, but like it’s taken me way too long to name names. Which conferences do you regret this
0:12:28 year? Let’s, let’s put them out there. All of them. Uh, yeah, I think that’s, that’s my worst
0:12:32 investment going to all these things that you just like, you know, beforehand are going to suck.
0:12:36 You’re not going to like them, but there’s some sliver of you that thinks like there might be
0:12:41 something good there. And then were you required to go or it was an optional attend and then you
0:12:46 regretted it? It was, it was an optional attend. It was a lack of judgment. Gotcha. What about you?
0:12:52 Okay. I like it. Um, Sam, anything you want to add to her, uh, her networking event answer?
0:12:58 No, I mean, what am I going to, no, I agree with you, but yeah, I’m a, I’m on board. What about
0:13:01 yours, Sean? What’s your biggest L or sorry, your biggest loss? I went to one networking event with
0:13:05 you and, uh, I thought she did great. I was like, wow, she’s such a natural at these events. Not
0:13:10 because you, cause you weren’t trying. And I was like, oh, people just seem to gravitate towards
0:13:14 staff. They want to hang out with her. She seems like a safe space for everybody who’s exhausted
0:13:18 from the networking part of this event. And, uh, I just remember thinking, I don’t know how she did
0:13:19 that, but I liked that. That was good.
0:13:23 By the way, I had a great year at networking events. I went to an email newsletter conference. We went
0:13:28 to a Sean’s basketball thing. Uh, I went to the HubSpot conference, like somewhat recently. I had
0:13:32 a great year. Did you have like, I guess I own those sounds much better than the others. What? Um,
0:13:39 so, so you had a great, uh, like you, I like going to networking. You had a good time. Yeah. Like
0:13:42 if I pick it, yeah. Cause I like seeing old friends. I’ve been in the industry for long enough that
0:13:47 it’s the only time that I see old buddies. That’s fair. Yeah, that’s true. Like, did you go,
0:13:50 did you like going to HubSpot? I didn’t really go to, I didn’t really go to anything this year.
0:13:54 You went to inbound. Um, well, that was in San Francisco. I just showed up and gave my talk
0:14:00 and I left. So it was like, you know, a very quick thing. Um, all right. I hung out with
0:14:03 Dharmesh actually at the event. That was like kind of the only thing I did. Yeah. That sounds awesome.
0:14:09 But, um, okay. I’ll give you my worst investment of the year. Um, once again, I took these literally.
0:14:13 So here’s my, uh, uh, this wasn’t okay. So I guess there’s a little less literal. I didn’t lose
0:14:18 money much in any investments this year, which was nice because in prior years, if you go back and
0:14:22 watch these awards, it’s like, Hey, invested in this crypto Ponzi scheme, what’s up with that?
0:14:26 Uh, you know, that was, that was pretty bad. You know, I’ve, I’ve run into some trouble along the
0:14:32 way this year. I didn’t have any, but I will say this. I realized, I found out this year that I had,
0:14:41 I passed on three different $10 billion startup investments that were right in my wheelhouse.
0:14:46 And, uh, unbelievable. So the first one was Polymarket. I was one of the early users,
0:14:54 probably the first 5,000 users of Polymarket. I’m a degenerate gambler. I, you know, my college GPA
0:14:58 is like half a point lower than it should be because I used to go gamble on riverboats in
0:15:02 international waters and stuff. Instead of going to class, like I am a degenerate gambler. I was using
0:15:08 Polymarket. I was VPNing to pretend I’m in Morocco to place bets, uh, allegedly. And so,
0:15:15 you know, I’m using Polymarket. I love the thing. The founder is in my DMS. He’s, he screenshotted
0:15:19 his phone and posted one of my blog posts as the background of his phone. He’s like, I thought
0:15:24 you’d like this. This is my background of my phone this week. And I was like the ultimate in and didn’t
0:15:29 somehow end up making an investment. Just like, didn’t, didn’t go actively try to do it, uh, until
0:15:34 it was too late. Call she same thing. Another prediction market, same product. If I didn’t hit the
0:15:38 winner, you know, the first winner, Polymarket, maybe I could have hit the second winner. I go back,
0:15:43 I checked my DMS. They’ve been DMing me since 2020. Hey, huge fans of the pod would love to do
0:15:48 something with you. Uh, you know, all I needed to do was, uh, answer. And guess what? I did answer.
0:15:52 And here’s what, here’s what my great answer was. Oh, so pretty similar to Polymarket then, huh?
0:15:56 That was my son of a gun answer.
0:15:56 How much would you have made?
0:16:04 The valuations of those were probably sub a hundred million dollars for sure at that stage. Um,
0:16:11 and now they’re both above 10 billion. So no public math, but somebody in the chat can tell me how much
0:16:16 money I lost. And the last one was whatnot. So I get acquired by Twitch, the number one live streaming
0:16:22 platform. When I’m at Twitch, guess what I do? I tell Twitch, Hey, we’re losing the, the battlefield
0:16:27 on mobile. I become the leader of mobile at Twitch to do mobile live streaming.
0:16:30 Dude, we talked about these guys in the pod too. You had a great spiel on them.
0:16:34 Talked about on the pod. I actually meet with them. I try, I asked to invest. I’m like, guys,
0:16:38 I could help you. I know this space inside and out. I know all the talent you need to recruit.
0:16:42 I know the best people from Twitch. We’ll go poach them. We’ll raid the pantry. This is going to be
0:16:46 amazing. And they were like, he was like, yeah, you know, we’re pretty oversubscribed. And I was
0:16:51 like, but it’s me make some space. And he’s like, all right, let me get back to you. He did not get
0:16:56 back to me. And I did not get back to him. And I did not invest in whatnot’s first round. Um, and I,
0:17:02 and now it’s a $10 billion company also. And it was literally the thing I was doing. The thing I know
0:17:07 probably, you know, there’s not, there’s not a hundred people on earth that know that space better
0:17:12 than I do, you know, and missed it. How many of your investments went under this year? Cause I,
0:17:17 this was the year where, uh, I probably got 10 emails of different angel companies that I,
0:17:20 uh, angel investments that I made that they went under. It took about three years.
0:17:25 Well, it’s, it’s the worst phase, right? So we’re, I, we’re probably both since we started
0:17:28 like angel investing, you, you had a syndicate. I had a fund.
0:17:34 Like 21. The worst phase is going to be like year three, year four, because the only companies
0:17:38 that are exiting are either small exits or just shutdowns at this stage. Your winners are going
0:17:42 to ride for another five years. So it’s like, AngelList, you got a distribution and you go
0:17:47 check and it’s like $3 and 41 cents from this company. And then the founder’s bragging about
0:17:49 their acquisition on Twitter. And you’re like, just shoot me now.
0:17:53 Would you, um, going back, how many angel investments have you done, Steph?
0:17:55 I don’t know, like 15.
0:18:01 Okay. So going back and, okay. So first of all, let’s look forward in the future, uh,
0:18:03 five years from now, let’s say you invested a hundred dollars. What do you think that a hundred
0:18:08 dollars is going to turn into for both of you or what, what IRR? I don’t know how you want to measure it,
0:18:14 but it’s hard to say. I think it’ll three, three to four X basically over the 10 year period.
0:18:18 So it’d be something like a, there’s a guess. Uh, you know, if I was, my personal guess would be
0:18:24 like something like, uh, something like a three to four X over, over that, over the 10 year
0:18:28 lifespan. That does not seem worth it. That doesn’t even seem worth it for the K ones I have
0:18:33 to deal with. Honestly, I don’t know if you guys are different. My learning from peak Zerp was I
0:18:40 never want to angel invest again. I, unless it’s a company that I want to be involved with actively.
0:18:47 It depends. So like I use a conservative estimate just to keep, not like get my hopes up or just like
0:18:50 false promise myself. But the thing with these is it depends on basically your bet. Like I did
0:18:56 a hundred and 110 deals. Yeah. It just depends on your top four deals. So it’s like, I have these
0:19:01 four companies right now they’re doing amazing. They’re, you know, like whatever a hundred X returns
0:19:06 on each of them or 50 to a hundred X, but like, will they, will they last? Will they exit? Are they
0:19:10 going to go up another order of magnitude from here? Like, that’s what you need in angel investing is to
0:19:15 get like this sort of like multi a hundred X or a thousand X type of return. And then you look like a
0:19:18 genius, but you don’t really know for a while, to be honest, like even the companies that are
0:19:24 kicking ass right now, the breakouts, they were, you know, it’s, it’s hard to know. Can they sustain
0:19:27 it? Will they get the, will they time the exit? Will they actually IPO? What was, what’s going to
0:19:32 happen? You know, it’s, it’s hard to know. I do. I’ve done 56. My first two or three were pretty
0:19:39 great. Like, you know, maybe 10 X or plus. Um, and then my last two were like a hundred X or
0:19:43 something like crazy like that. And so basically I had to go through 50 of them to get like the one or
0:19:47 two winners, which is pretty, pretty wild. And so it will be, but that’s a normal, it’s the normal
0:19:53 hit. It’s normal, but it doesn’t feel good when you’re on number 48. The trick isn’t even, um,
0:20:00 out of a hundred, can you get 12 instead of six? It’s, are your six as big as the, the, the big
0:20:06 winners are in any given cohort of companies, right? Like, and it’s also hard to know. I invested in
0:20:10 Replit and it had like 2 million in revenue. It now has 250 million in revenue, annual revenue.
0:20:15 It’s growing like crazy. Like it’s unbelievable, but like, where does this all go? It’s hard to,
0:20:19 it’s hard to know, you know, if that’s sustainable to keep, to keep growing as fast as they’ve been
0:20:23 growing. All right. So next category is the biggest personal L that we took. Okay. I’m going to tell
0:20:29 you what mine is, and it’s going to make you guys all just like, uh, cringe. So basically I was at a
0:20:34 party. It’s about six months ago. And I overhear this group of people talking about being pregnant.
0:20:40 And this one lady, I, I can’t even tell it, tell you, I asked her when she was due.
0:20:48 I’ve done that one. She wasn’t due. She wasn’t due. And I, I said,
0:20:55 what do you do? What? Dude, I spent, why are you looking at me like that? I spent 30 seconds
0:21:00 looking for now. Oh, I thought I, I, I then in front of five of the people, I just apologized.
0:21:10 I said, sorry. And I walked away. I said, I’m so sorry. I, I try, I was like a guy falling off a
0:21:16 cliff, grabbing for trees and I couldn’t grab a branch. And I was like, I, uh, I, I thought you
0:21:21 said you were pregnant. I didn’t see your kid with you, but so I didn’t know, like you had a kid and
0:21:26 you left him behind. And then eventually it just was, I’m sorry. I really, yeah, I just apologized.
0:21:32 It’s so funny. Cause on a podcast, you know, you self-deprecating is good, but like, what’s
0:21:37 full deprecating. Don’t go full deprecating. You went full deprecating there. I, I just like,
0:21:42 I truly, I’m not joking. And then my nanny was with me. Like we went to a party and she was like,
0:21:47 you really blew that one. I was like, I could tell, I did that at a Christmas party in 2013.
0:21:54 I could tell you the exact place and date. And then it was like, I’ve just never, it’s never left me.
0:21:58 I knew not to do that. I knew not to do that, but I just like, I told you about when I did it.
0:22:04 I knew not to do it, but it’s sort of like, I don’t know. Like when you, you instinctively stop
0:22:08 at a red light. Like I just thought I heard her say that she was pregnant and I just said, wait,
0:22:12 what do you do? I don’t know. It was horrible. And like, it’s one of these things that I’m going
0:22:17 to remember for the next 50 years. Wait, I’m so curious. What do these women say when you apologize?
0:22:22 Are they like, oh, it’s okay. Like people do this to me all the time. Or are they like,
0:22:23 you’re an asshole.
0:22:29 No, she rubbed it in my face. She basically just smiled like smugly. You know, screw this lady
0:22:36 actually, because it’s her fault. No, she like looked at me and just like, she like acted disappointed
0:22:45 in me. Which she was. So I don’t know. She looked pregnant. She looked like a normal person,
0:22:54 just had a big belly. Doubling down. Wow. That’s outrageous. Amazing. We should, we should segment
0:23:02 her a HubSpot added. Sean, you go next. All right. So I have a, I have a bad one too. So I got jury
0:23:08 duty this year in April. And I was like, I’ve never got, I’ve never had to go. Like they call,
0:23:12 you know, sometimes you call in, uh, cause it’s the every year thing, but it’s like Russian roulette.
0:23:16 So, you know, you call in, they’re like, you don’t need to come in or you go in and right away,
0:23:21 they’re like, Hey, you’re good to go. Um, I’ve used a hardship thing. Like I got to be at work.
0:23:30 I got out before. So this year I expect it’s going to go swimmingly again. And I show up and all of a
0:23:33 a sudden it’s like, no, no, you’re definitely going to be needed. You’re definitely going to
0:23:38 be seen. There’s a really big case. And I’m like, what? I don’t want a big case. This is bad. And so
0:23:43 I get into the, to the jury duty, like where they’re like vetting people. Right. And the judge
0:23:49 gives this big speech about civic duty. And like, there’s a presentation, like not even a presentation.
0:23:55 Remember Prezi? The judge had a, the judge had a Prezi going on. It was like, the judge is like proud
0:23:58 of his animations. He’s like, check this out. Exactly. Like everybody is the first time they
0:24:03 use Prezi. They’re like, Holy shit. Like this is better than Avatar. Like, and so, so the judge is
0:24:09 doing a Prezi about like the founding fathers and how this is the jury duty is the bedrock of society
0:24:14 and all this shit. As you might guess, I’m, I’m completely unmoved. I’m completely unpatriotic
0:24:19 in this way. I do, I do not care. And so I’m like just formulating my idea of like, how am I going to get
0:24:24 out of this? So I’m like, Oh, I’ll just say I have a work trip. Easy. Uh, they gave the dates
0:24:29 funny enough. I got a work trip. So, uh, I’m in the row. So there’s like seven people ahead of me.
0:24:35 First person stands up and says, uh, your honor, I have a, I have a work trip. I’m not going to be
0:24:39 able to attend. And he says, um, do you have the booking information? Can you please show it to me?
0:24:45 And I’m like, what? And so that guy starts to, so I go on my phone and I’m like, so I book a flight
0:24:49 and person number two goes, I don’t hear him. I’m booking a flight. Person three goes, I’m booking
0:24:57 a flight. Uh, the judge has reviewed that person’s booking and says, um, this was booked today. And
0:25:02 you got your, or this was booked in the, like the window after you were served notice, the flight
0:25:07 needed to be booked before that. So now I’ve got a booking and my lie is gone. So I’m like, okay,
0:25:12 what am I going to do next? So I, the next person goes and they say like, I’m really important at work.
0:25:16 And so I’m like, I have this podcast and I’m like, that’s not going to work. So I’m like,
0:25:21 that’s not going to work. What do I do next? So eventually it comes to me and I’m like, uh,
0:25:26 I have a, I do have a baby at home. So I was like, I have a baby at home. I need to be there to take
0:25:33 care of the baby. My wife works. And so judge is like, does your wife work at home? And I’m like,
0:25:38 it’s a personal question. But, uh, so I’m like, do I lie? Do I not lie? I’m like, she is at home,
0:25:44 but, but, but I’m like trying to figure out like, how do I like, can I, can I muddy the waters a
0:25:49 little bit? So I was like, but you know, she’s, and basically the only idea that comes to my mind
0:25:55 is to, I’m like, I’m like, yeah, I’m like, do I just say she’s a bad mom? Like that’s not going to
0:25:59 work. I’m like, but I’m the primary caretaker. She’s a drunk, sir. So I’m like, I’m the primary
0:26:04 caretaker of this baby. And then like, you know, like I even remember the baby’s middle name at this
0:26:10 point. And then she’s like, she’s like, so could your wife take care of the baby? And I’m like,
0:26:15 oh God, like I’m going way deeper in than I thought I was going to go. And so I’m like,
0:26:19 yeah, but I just wouldn’t feel comfortable with it. And then she’s like, why?
0:26:23 You’re like, look, your honor, it’s what is it? Noon. She’s already about eight Xanax deep.
0:26:29 Okay. I basically made my wife sound like either a bad mom or like a drug addict or something. I
0:26:35 like, she’s a drunk. And so I was like, you know what? I’ll be fine. I’ll be here. Can’t wait. Can’t
0:26:39 wait. I’ll be, I’ll be there. And so I just let it pass girl next to me. She goes, the lady asks,
0:26:47 she’s like, can you do it? And she’s like, no. And the judge goes, why not? She goes, it’s against my
0:26:52 religion. I don’t believe you should judge anyone. And she’s like, what religion is that? She goes,
0:26:56 and she cited a Bible passage, which was like, like basically about like, don’t,
0:27:00 don’t judge anyone there because they don’t judge you or something. And the judge was like,
0:27:04 okay, thank you. You’re dismissed. I was like, oh my God. That was it.
0:27:06 Couldn’t you have just told them you’re racist or something?
0:27:11 Yeah. I thought about that, but I was like, I was in a very diverse crowd and I was like,
0:27:14 I still have to like, in case I don’t get off with that. I don’t want to be around these people
0:27:20 where I’m saying a lie that I’m racist. So I, you know, it was a tough in the moment,
0:27:24 but it was a big, the biggest all I had was, uh, just embarrassing myself. And by the way,
0:27:29 it was so fun. Jury Diddy was a great time and I’m glad I got to do it. It was a great opportunity.
0:27:34 Uh, was, did you make him guilty or innocent?
0:27:39 I didn’t get picked in the end for the actual eight in the box or whatever that like the people
0:27:42 who actually go sit there. I just didn’t get dismissed early. So I, I, you know.
0:27:47 I spent three days there. You should wear a purple heart, man. You look at you. You really
0:27:52 just take them one for the country. It was true. Um, what’s yours, Steph?
0:27:59 Guys, I swear my answers get better from here. My biggest personal L, um, was staying in a job
0:28:07 too long. No shade to my previous employer, but I think, um, no, no, I promise. I promise.
0:28:15 I just, I, you guys know I was working on a podcast for three years. Um, it was a really
0:28:21 cool opportunity, but I think the epitome of when other people think you should be good at something
0:28:24 and you think therefore you should be good at something and that you should figure it out
0:28:30 versus like driving full force towards the thing that you love doing. So.
0:28:34 And it was a pretty prestigious job. I think a lot of people would have been drunk off that as well.
0:28:41 Yeah. And so now I’m at Grok, um, working on growth and it’s just for me, way more fun.
0:28:46 And Steph, did we not have a conversation about this? Did I not tell you that this was the case?
0:28:51 Did I not try to tell you to don’t carry this, this guilt or this feeling like you need to, to
0:28:55 prove whatever and that you’re a superstar and you should be doing superstar things. I think I gave you
0:28:58 that you’re a superstar and you should be doing superstar things. Talk.
0:29:02 You a hundred percent did about a year in and it took me two more years to make the call myself.
0:29:03 It didn’t land.
0:29:04 Yeah.
0:29:09 I’m not very persuasive. All right. Um, next category we have is.
0:29:10 Coolest moment.
0:29:12 Coolest moment of the year.
0:29:12 I’ve got a good one.
0:29:17 Actually, can we, can we skip to, let’s do a couple of the, the non-personal stories. We’ll
0:29:23 come back to that one. So let’s do, um, you want to do Billy of the year or favorite guest?
0:29:24 Which one do you want to do?
0:29:26 Let’s do, um, uh, Billy of the year.
0:29:30 Okay. Billy of the year. Um, Sam, you go first.
0:29:35 Yes. I did this podcast with this guy named Steve Houghton. Steve Houghton is a billionaire
0:29:40 via real estate and oil and gas, which is very vague, but I can explain. But, uh, at the end
0:29:44 of the pod, I like made like a joke because we had talked about this whole podcast about how
0:29:48 he was a billionaire, but it seemed like his kids really loved him. And I like made an offhanded
0:29:51 comment. Like, yeah, man, I should, I got to come out and see how you manage your family.
0:29:55 Sometimes it’s an inspiration. And without skipping a beat, he was like, how about in four
0:29:58 weeks? We’re going to be at our, uh, ski house. Um, we have a room for you. And I was
0:30:02 like, all right. And, uh, I just said, yes. And then I had to go downstairs with my wife.
0:30:06 I go, pack your bag, Sarah. We’ll go to Utah. She’s like, with who? I was like, I met this
0:30:09 guy. I just did a podcast with him. I’ve only known him for 60 minutes. I don’t know anything
0:30:14 about him, but we’re going to his house. And I got to his house and it was amazing. And
0:30:17 it was amazing for a bunch of reasons. Cause I got to see how he like, uh, worked with
0:30:21 his family and it was really amazing, but it was pretty funny. They say money doesn’t
0:30:25 buy happiness, but I was very happy being in the 17,000 square foot home with his entire
0:30:30 family. And I, I mean, this sounds like I’m being a D bag, but this is the truth. I do think
0:30:36 that wealthy people see their grown kids more than non wealthy people, simply for the fact
0:30:40 that there was room for all of us to be there and be comfortable. And it was amazing. And I’ve
0:30:44 since like stayed in touch with his kids and he had another family there as well. And it was
0:30:48 such a fun experience. And so Steve Houghton was my Billy of the week, Billy of the year.
0:30:52 Billy of the year. Love it. Steph, who you got Billy of the year?
0:30:59 All right. So I tried to start from the perspective of what is a piece of technology that I think
0:31:06 is just incredible and mattered this year. That piece of technology for me was Waymo. Um,
0:31:11 a lot of people are familiar with it. I got to interview their chief, chief product officer
0:31:14 a few years ago in a Waymo. And it’s kind of crazy. And when you actually think about it,
0:31:21 I think that was max two years ago, maybe three. And when we were riding in that car in San Francisco,
0:31:26 people at that time were still like peering into the windows, like, oh my God, look at that crazy
0:31:32 thing. And in the last few years, at least in, in San Francisco, Phoenix, a few other cities,
0:31:37 it is so normal. There’s Waymos upon Waymos upon like there’s, I’ve been at intersections where
0:31:41 there’s eight Waymos at that intersection. Does it make traffic faster?
0:31:47 No, not necessarily. But I think if you could have all the cars on the road, it would make traffic
0:31:53 faster for sure. Um, but the person I chose, the Billy, I don’t know if he’s actually a billionaire,
0:31:59 so I’m cheating a little bit, but he’s for sure a hundreds of millionaire is Sebastian Thrun.
0:32:02 He was, um, one of the early co-founders.
0:32:05 He’s like the father, godfather of self-driving.
0:32:09 Exactly. So let me throw out a few different pieces of his timeline. So he was motivated by
0:32:15 personal tragedy. His childhood friend was killed in a car accident when he was 18. That got him
0:32:22 invested in trying to figure out this self-driving equation. In 2005, so 20 years ago, DARPA had a
0:32:30 grand challenge funded by the U.S. government. His team won. Then 2007, he goes and he joins Google.
0:32:37 And he didn’t just create Waymo. He also co-founded and led Google X, their moonshot factory. He co-developed
0:32:42 Google Street View. And of course, he was one of the creators of Waymo way back when. But here’s the
0:32:50 thing. He left in 2014, and he’s also gone on to do some really cool shit. So in 2011, he put out this
0:32:56 introduction to artificial intelligence course online for free. 160,000 students enrolled.
0:33:02 Because he saw how people could learn online, you don’t need to be at Stanford to learn about AI.
0:33:10 He created Udacity in 2011. And then since then, he’s also led the Kitty Hawk Corporation. They were
0:33:15 building electric flying cars. Didn’t ultimately end up working out. But that’s another thing that he’s
0:33:19 been like super early to. We’re now seeing these EV tool companies, you know, get off the ground.
0:33:25 I just think this guy is super cool. Like he’s been early to all of these trends and is just like
0:33:30 continuing to build, even though he’s already, you know, he was early to Waymo. He’s rich.
0:33:32 And he’s just continuing to dabble.
0:33:33 This guy’s prolific. Good find.
0:33:38 There’s a, there’s like a lineage, I think, of people under him. Like he had his initial lab,
0:33:42 maybe at Stanford or whatever. And somebody who was doing self-driving, I was describing like,
0:33:46 you know, basically all the modern self-driving kind of like leaders.
0:33:51 If you just trace their kind of lineage, it’s like, he had six people or seven people under
0:33:55 him. It was that school of thought that sort of like branched out and created like all the
0:34:02 different people in the industry today. So he’s very much like what was, was a sort of grandfather
0:34:03 or godfather to that, to the industry.
0:34:10 He’s also, um, he’s got some range because like he created a, uh, you know, these cars things,
0:34:15 which is like the most brilliant thing on earth. But then also he has a course business and his,
0:34:21 that’s, I’m being silly a little bit, but that’s like not in my opinion, in the same category of,
0:34:27 of, uh, flying cars, but it’s Udacity to me is a very respectable, like amazing thing. And so it’s
0:34:29 pretty cool how much range he has.
0:34:34 Yeah. So all of us who create courses, we’re just like these self-driving car guys, right?
0:34:35 You have to do the other half.
0:34:35 Same range.
0:34:39 Usually range is like wide. This is almost like up and down.
0:34:44 Yeah. Our barbell doesn’t have the weight on the other side yet. So it’s a little awkward to hold.
0:34:47 So we definitely have to go and do that, but that’s pretty cool though.
0:34:55 All right. Mine, um, came down to a coin flip between John Morgan and Jesse Cole. I went with Jesse Cole. So, uh,
0:35:01 we did an episode with him on the podcast and I was incredibly inspired by this guy. So he’s done what I think is
0:35:09 basically impossible. Um, if somebody had told me that like 10 years ago, like, Hey, there’s going to be somebody
0:35:16 who is going to make a minor league baseball team have, you know, more followers on social media than
0:35:22 the Yankees. And by the way, and all other MLB teams combined, they’re going to have like a 3 million
0:35:28 person wait list and be selling out 80,000 person stadiums. And that he bootstrapped the business with
0:35:35 his wife to, you know, a hundred million plus. I just think that is like, that is playing business
0:35:40 on like such hard mode. That is like the equivalent. If you’re non-technical, that’s the equivalent of
0:35:44 rockets that land themselves is to take a minor league baseball team that nobody gives a shit about
0:35:49 in a league that nobody gives a shit about with players that nobody’s ever heard of and turn it
0:35:54 into this incredible entertainment thing. And the way he did it was just so like, I don’t know,
0:36:00 from the soul and passionate, right? Like there’s a lot of creativity in, in the, you know, being
0:36:04 basically a modern day, like PT Barnum, there was a lot of just like passion and soul to like the
0:36:08 hustle to do this. Like, you know, he’s on the pod, he’s written four books behind him. They do a show
0:36:12 every weekend, you know, like they’re traveling the world. He’s just doing everything. And it’s just
0:36:18 like, man, I would, I would never, ever, ever be able to do something like that. And then the last
0:36:22 thing was like, I don’t know, he was just a sweetheart when he was on the pod. He’s such a nice guy.
0:36:27 So genuine. I think Sammy told me like they foster like kids as well. I was just like, geez, how good,
0:36:33 like how good is this human being? And I just feel like we are lucky that there’s somebody as kind of
0:36:40 creative and such a like force of creativity. And as this guy, like walking the earth, I think I even
0:36:43 told him that on the pod, like, yeah, I’m glad you are walking the earth, which I’ve never like felt
0:36:46 the need to say to another man, but I did that day.
0:36:50 We, we used to joke and have this concept of like the total man. And it was like,
0:36:55 what does it mean to be like a great man? And he is one of the maybe three people we’ve had in the
0:36:59 podcast that I would go in that category where he’s like, I felt, I was like, you are, you are a very
0:37:02 special human being and you are the epitome of what it means to be a man.
0:37:05 We should have just been like, can you lift your shirt up? If you’ve got a visible ab,
0:37:10 you’re, if you have visible abs, you are in the club, my friend. Like that’s the only thing
0:37:15 that we, it’s like the fitness side is the only other part of the total man franchise that we don’t
0:37:20 know about him yet. I think that, um, you know, we’ve talked about this podcast on living a rich
0:37:25 life, which means like there’s business, there’s family, there’s, there’s having a good life.
0:37:30 There’s treating people wonderfully. I think that he is one of the richest people that we’ve ever had
0:37:35 in the podcast in terms of a holistic rich life. He felt like a very special person. If you look
0:37:39 through his Instagram, like he like pays tribute to his wife. He talks about his team. You see him
0:37:45 giving these inspirational talks to his, to, uh, the players. I was just like, this guy’s got no
0:37:50 flaws. It almost, it was kind of intimidating. The, the, the one little nugget that just kind of
0:37:56 showed a lot was they, um, they don’t charge, they eat the sales tax on ticket prices. So they’re like,
0:38:01 it’s $25 for a ticket flat. And it’s like, okay, so, but you know, there’s always tax plus tax. He’s
0:38:07 like, no, no, no, we, we, we pay that. We eat the cost of that. It’s like at the scale that they
0:38:13 operate at. That’s just millions and millions of a year, just so that the average customer,
0:38:17 when they’re checking out feels like they were kind of taken care of versus, you know,
0:38:22 being stuck at two, and which is how, you know, ticket master and these, these, these other,
0:38:25 you know, things, live nation, like you do, when you go buy from them, you just feel like you’re just
0:38:30 being, you know, mugged basically at the checkout counter. Right. It’s like, oh, and then here’s the
0:38:34 service fee, convenience fee, parking fee, and this fee. And like, it’s now tripled the cost.
0:38:39 And I just thought like that little nugget of like how they, they don’t just leave money on
0:38:43 the table, but they put money back on the table. I thought told a lot about like, you know,
0:38:48 actions versus words. Everybody says they’re customer friendly. Who actually, who actually
0:38:52 does that? Very few people. We made, we talked to him, we were like, um, he made a comment where
0:38:55 he was like, whatever you see that you’ve seen for predictions on how big our business is,
0:39:02 it’s much bigger. And so like, I thought that was really cool too. And he didn’t even say it as a
0:39:05 flex. I think we like teased it out of him, but he didn’t talk about numbers at all other
0:39:07 than that one comment. And I thought that was really cool.
0:39:14 Yeah. That was amazing. Um, all right. Next category we’ll do is, um, we’ll do the one we
0:39:19 were about to do, which was, uh, what was the biggest personal coolest moment of life?
0:39:25 Coolest moment. I’ve got one. I’ve got one. So Sean organizes this thing where we go to Mr. Beast’s
0:39:29 house and, um, or his town and we like tour his property and play basketball with a bunch of
0:39:35 successful people. Last year, he had someone that was like the 90th richest person in the world. He had
0:39:40 all these powerful people. He had Mr. Beast and Mr. Beast was giving us a tour of his campus. So it
0:39:46 felt like a movie studio and all of these guys there were trying to kind of be cool a little bit
0:39:51 imposter and not in like Mr. Beast was, was, was saying the most ridiculous things that you could
0:39:56 imagine. Like where you have this guy living in this home for one whole year and he can’t leave the
0:40:01 home until he loses a hundred pounds. And he’s like, I spent this much money on this studio. And like,
0:40:05 we’re doing this. And he’s just saying like ridiculous stuff. And everyone was trying to be
0:40:09 cool. Like, yep, this is what it takes to be the best. Totally get it. And Jesse, Jesse Itzler,
0:40:14 who was there was in the back and he was like, this is the craziest thing. He was like, why isn’t anyone
0:40:17 calling this guy out? This is the most ridiculous stuff I’ve ever seen. I can’t believe this. How does
0:40:22 one person live this way? This is just insane. And Jesse Itzler was like the most sane person there,
0:40:27 which he wasn’t like insulting Mr. Beast, but he was like, he, and he was like a very reasonable
0:40:31 person. And Jesse Itzler, I think him and his family are billionaires or near billionaires.
0:40:36 He’s very successful. And we’ve met Sean, a lot of people on the internet who appear a certain way.
0:40:40 We’ve met him in real life. And there’s some, oftentimes there’s a gap, or if you do meet them
0:40:44 in real life, you think, I don’t want to be like you. Jesse Itzler, it was one of the coolest moments
0:40:48 in my life to meet that guy. Cause he was exact, he was better than he appears on the internet.
0:40:53 And he was very inspirational. And he was like, can we acknowledge that this is just insane and
0:40:57 ridiculous? It’s cool. But it’s just like, this is insane. And then like, there was a funny thing
0:41:02 where Mr. Beast, like he parks his car, like in front of the entrance of the, of the building. Like
0:41:07 he drives his car over the parking lot. And Jesse made fun of him. He’s like, dude, there’s an open
0:41:11 spot right there. What are you doing? And I just thought it was funny that he was like, A, teasing him
0:41:16 and B, he was just. You didn’t get swept up in it like the rest of us did. No, no. And it was so
0:41:19 funny. And we were talking about some ridiculous stuff. Like we had a billionaire there who was
0:41:23 talking about how aliens are real. And he knows this because he hangs out with like White House
0:41:26 people. Like it was like pretty funny stuff. It felt like. Did you see that new documentary, by the
0:41:30 way? No. About that topic in particular? I’ve been wanting to watch this. Yeah. There’s like a,
0:41:34 there’s like a documentary. What is it called? Do you remember the name? Let me pull it up.
0:41:39 When we were there, it was, it was, um, I don’t know if I, I won’t say who it was, but it was a very
0:41:44 powerful person. He goes, tomorrow you’re going to see a news story about aliens. I know all about
0:41:49 it and they’re real. Like he was talking about it. Yeah. It’s called the age of disclosure. I watched
0:41:57 it. Color me not fully convinced, but you know, you should watch it. Partially convinced. Did you
0:42:03 agree that Jesse Esser was just the man? Yeah. So, so my coolest mom is also a Jesse Esser man. We
0:42:08 didn’t plan this, but I was at his house yesterday. I flew to his house. I spent the, I spent all
0:42:14 yesterday with him. Um, and my coolest moment, uh, has to do with that. So what were you doing
0:42:21 with him recording a podcast? Sam’s, Sam’s jealous. Sam’s coolest moment was meeting the guy and you
0:42:25 just dunked on him being like, I hung out with him yesterday. Well, he did a, he did a talk in
0:42:28 Manhattan just the other day, but I already had planned. So I didn’t even get to go. So it just
0:42:36 shows how much I really care, but no, he was. So, uh, so I just flew to his house. And so, uh,
0:42:42 so the coolest moment of the year, uh, all right. So last year, this time last year, Jesse came on
0:42:48 the podcast and he explained his new year’s planning, uh, process and philosophy, how he attacks the new
0:42:52 year. And Sam, I don’t know if you remember, but you know, we were both pretty inspired by it. And
0:42:57 one of his core concept is this concept of a Misogi. So he says, you know, the years fly by,
0:43:01 you know, if you asked me right now, what did you do in 2018? I don’t know. I’d have to really think
0:43:05 how old was I, where was I living? What was I doing? Whereas what he does is he picks
0:43:11 a Misogi, which is a Japanese ritual of a, a challenge, a hard year defining thing. So you’ll
0:43:16 always remember, Oh, that was the year I hiked, you know, this, I hiked Everest. That was the year I did
0:43:23 my first Ironman. That was the year I did X, Y, Z. And he could tell you 2015, 2016, 2017, you know,
0:43:28 2015. That’s the year that David Goggins lived in my house. And I trained with Goggins. 2016. That was
0:43:33 the year I lived with the monks. 2017. That was the year I did my first, whatever. And so after
0:43:38 the pod, I was trying to, I was like pretty inspired. I was like, what am I going to do? And, um, you
0:43:42 know, Jesse’s really adventurous. He’s big into these like endurance races. That’s never something I’ve
0:43:48 been like drawn to. So I had the, I had the will, but I didn’t have the idea. And that night I’m, uh,
0:43:53 before I went to bed, I was watching, I was on YouTube and I saw this recommended video of this.
0:43:57 I don’t even know why I clicked it. It was like this dude playing the piano.
0:44:03 And it was this, uh, guy who’s, he’s this Italian composer. He’s basically the most famous piano
0:44:08 player in the world at this point. Um, he’s like a modern day composer. And he was playing this song
0:44:12 and he was playing a performance he did at the Steve Jobs theater, which was like 10 minutes away
0:44:16 from where I was. I was at my sister’s house, 10 minutes away from her house where I was that night.
0:44:22 And I saw it and I was like, what if I did this this year? Like forget business. Forget it. I was
0:44:28 like, what if I, what if this was the year I learned, you know, I can’t dance. I can’t sing. I’ve never
0:44:32 played a musical instrument. Like I don’t have that innate talent, but like, what if this was, what if
0:44:36 that’s a thing I picked up? What if I could just jam out on the piano specifically? What if I could play
0:44:42 this song? And so, as you know, Sam, I’ve been practicing all year and I love the Instagram stuff.
0:44:48 I’ve been learning to play. And, uh, but you know, the one thing I didn’t do was like the way Jesse’s
0:44:52 philosophy is, is that you, when you decide you’re going to do something, you don’t just make it a
0:44:57 wish or like a goal. You plan a date. It’s like, I’m going to run this race on this day. I’m going to
0:45:02 take my kids here on this day. It’s on the calendar. It’s a thing I’m working towards. So that was the
0:45:06 one part I never did. I was like, I don’t know, what am I going to do? A piano recital? Like, I’m not
0:45:11 like seven years old. I don’t know what to do. So yesterday I’m at his house and he’s giving us a tour
0:45:14 and I’m there to do a podcast with them. The, the, another annual planning thing.
0:45:19 And he’s, we’re walking by, he’s like, Oh, this is my favorite thing in the house. This is a piano.
0:45:23 My mother gave me before she died. And I was like, do you play? He’s like, no, I’ve never,
0:45:26 nobody’s ever played this piano. Like, you know, since we got it, it’s just, it’s here, but I love it.
0:45:31 And I’m like, in my head, I’m like, Oh, this might be the perfect thing. Like that was my
0:45:35 Misogi last year when we did our annual planning. We’re doing it this year. He doesn’t know that he
0:45:40 kind of triggered me to actually like go do something. So I was like, I’m going to do this. So when we were
0:45:44 talking about it, I go, can I show you mine by my Misogi? And he’s like, well, what, what do you
0:45:49 mean? I was like, let’s walk over here. And so we go and I play this song. Now I’m playing this song.
0:45:53 No, no, it’s not a singing thing. It’s just a, it’s just a piano song. I’m playing this song.
0:45:58 And just the context here is like, I’ve been playing this every day at my house. I play upstairs in my
0:46:04 room. And honestly, like nobody particularly gives a fuck. Like my wife is like good for you,
0:46:08 but can you come help with dinner? Like, you know, like, you know, she’s like in the middle of three
0:46:12 little kids. Like, you know, it’s not like I’m getting a pat on the back for this thing. My kids
0:46:16 don’t really care about classical piano music. My wife doesn’t really care. I have never really
0:46:22 played for anybody else. And so, uh, this is my first time ever playing for anybody. And I turn when
0:46:30 I was done and it was like the craziest thing. So Jesse’s there, he’s crying, his head of strategy
0:46:36 there. She’s crying, holding the phone, Sarah, his wife, who I’d never met. She’s the founder of Spanx
0:46:40 had come downstairs because she heard somebody playing the piano. She’s crying. She’s like
0:46:43 weeping. We have this, it’s going to be crazy. It’s all on camera too. I happen to have a camera
0:46:48 guy there because we’re recording the podcast. So basically like there’s this full circle moment
0:46:53 of last year, he planted the seed. I worked hard on it all year. There was no real like payoff
0:46:57 for it. There’s no like purpose for doing it. I just wanted to do it. And then there was
0:47:02 like this amazing payoff moment where they actually gave a shit about like what I was doing.
0:47:08 they like appreciated. They were like, that was amazing. And, um, I had never felt that like
0:47:11 ever. And so it was, for me, it was not only the coolest one of the years, one of the coolest ones
0:47:16 of my life. If I’m being perfectly honest, I’m a little embarrassed to say it, but it really was
0:47:22 this like incredible, like high this, and it was totally serendipitous. I didn’t plan for any of
0:47:27 that to happen. It’s this, um, song called, I don’t even know how you say it properly. It’s like
0:47:32 Italian, but Nouveau, Bianche, I don’t know how you spell this, it’s pronounced the second word,
0:47:37 but I’ll put it in the description. That’s awesome. It’s this great song. And I was like,
0:47:40 this, I was like, I don’t know what’s happening. I don’t know why everyone’s crying. I don’t know
0:47:45 what’s going on, but like, I feel like my parking pass just got extremely validated just now. Thank
0:47:51 you guys for that. That is so cool. What did they say afterwards? Dude, he couldn’t even continue
0:47:55 the pod for like 20 minutes. He’s like, dude, I’m blown away. He’s like, I need like a minute.
0:48:00 And he’s like, he was like, that is so cool. He’s like, you know, you’re 37 years old. You pick up
0:48:05 an instrument. Like you can do that in a year. He’s like, if you could do that in a year. And his son
0:48:10 had come down to listen while we were doing it. And, um, he’s like, I’m just so happy my son saw and
0:48:17 heard that because I hope it planted a seed with him of like, yo, you can, if he can do that in 11 months
0:48:22 or whatever, like dude, you could do anything. Like anything is on the table for you. And he was
0:48:27 just like very inspired by it. And I was like, here’s a guy who I admire. Like you and I have
0:48:31 both talked about this. Like he’s our kind of like entrepreneurial North star, like a guy who lives
0:48:38 a life well lived all around, you know, four kids, beautiful relationship with his wife does all these
0:48:43 adventurous trips with his friends. He’s in great shape. He runs a hundred mile marathons. He’s had
0:48:47 incredible business success. He’s a great, you know, content creator. You know, he’s just a
0:48:52 prolific guy. You know, he’s built brands like Zico coconut water and sold a company to Warren Buffett.
0:48:55 It’s like, what more do you want out of life? Right? Like this guy’s done, he’s played a game in a way
0:49:02 that I would love to play the game of life. Um, and so to kind of get like that moment with somebody who
0:49:05 I kind of admire, that was, that was definitely my coolest moment of the year. That’s really great.
0:49:10 That’s a very touching story. Yeah, Sean, I gotta say, I, when I first saw that you were learning
0:49:16 piano, I thought that was the coolest thing I had ever heard about you. So I think there’s
0:49:21 something, no, genuinely like that’s not to dismiss any of the other stuff, but I was just like, you
0:49:26 know, when you’re a creator online, as we talked about earlier, people make these assumptions about
0:49:33 you. They kind of sometimes dictate what is in your orbit and for you to be like, no, no, no, this is,
0:49:39 this is something I want to learn. I might not even be sure exactly why, but I’m going to go do it.
0:49:45 It’s not what people expect. Um, and then to do what you just did. Like, I actually think that is
0:49:50 so cool. Yeah. I commented on this podcast. I was like, you, you know, all this business stuff is
0:49:55 great, but the piano thing, it’s for some reason, oddly inspiring. Well, the funny thing is like in
0:49:59 the moment, it never feels that way. Right. Cause like I’m walking out of my piano teacher’s class.
0:50:03 There’s only, it’s like, all right, Brandon, good luck, buddy. You know, there’s only seven year olds
0:50:06 there, you know, their parents are there. They’re looking around like, where’s your kid? I’m like,
0:50:11 no, no, it was me. Like I was the one getting the lesson, the piano lesson. And it was just like,
0:50:16 kind of odd thing to be doing, you know, pretty regularly, but you know, again, trusted my gut
0:50:19 went with it, just like leaned into it. You know, it was like, all right, I’m having fun. So what I’m
0:50:24 not forcing myself to do something I don’t want to do. Why does everything have to be like with an
0:50:29 agenda? And, um, you know, this kind of like validated, like, yeah, just keep doing that. Good
0:50:33 things do happen when you, as you keep doing that, don’t worry. Like you’ll also get the rewards you,
0:50:36 you seek in life. Even when you’re doing the stuff that seems like it has, you know,
0:50:40 no rewards. You’re just doing it because you like it. Next podcast. I want to know all of what it was
0:50:44 about hanging out with him. Yeah, we’ll do. What about you, Steph?
0:50:51 But, um, my coolest moment, I was in between two, I did a big trip to Africa. And if you haven’t done
0:50:55 gorilla trekking, it is one of the most incredible things I’ve ever done.
0:50:57 Gorilla trekking? What did you say?
0:51:01 Trekking. Yes. Yeah. Trekking, tracking. You do both. Basically there are-
0:51:04 You’re going down a gorilla or are you doing something, you’re trekking?
0:51:09 There’s families of gorillas that live, we did it in Rwanda. They have it in Uganda. Not many
0:51:15 countries other than that. And, um, they’re wild. So yeah, they live in the wild and they move every
0:51:21 night. So they have these trackers who go out every day and try to locate them. And then you trek
0:51:28 through the rainforest, truly like you’re, there’s mud up to your knees, um, at points and try to find
0:51:34 them. Which, which place? In Rwanda. Um, but super cool experience. But my actual answer is going to
0:51:41 see the world series with my dad. He’s been a blue Jays fan since I, before I was born. Um, the last
0:51:48 time they won the world series was in 93. They had a double year, 92, 93. And then I was born and ruined
0:51:53 it all. And so he, he kind of makes fun of me for that every year. And it’s like, also the person who
0:51:57 goes and it’s like, is there a year, is there a year? They made these trades, watches every game,
0:52:04 you know, 160 plus. And he’s also where I get every ounce of my cheapness from. And so he would
0:52:10 never, ever buy tickets for himself. And so, um, yeah, her, you know, once they hit the world series,
0:52:15 I flew home, bought him tickets for game six when they had their first chance to win,
0:52:21 didn’t win. Then YOLO’d it for game seven, totally worth it. Like, can’t really think of a better way.
0:52:26 Oh, you did two in a row. That’s awesome. Yeah. I mean, I wish they had won either of them because
0:52:32 they lost, but, um, yeah. That’s amazing. That’s a, that’s a, that’s a great thing to do. That’s a
0:52:35 really great thing to do. I could see why all NBA players, like their first thing is like, I bought
0:52:40 my mama a house. It’s like, I think there’s probably like very few things you could do that will like,
0:52:44 you know, feel as good as like taking your dad or your mom to like, to do something that, that they
0:52:49 would love to do. They’d never do for themselves and like, you know, get to do that with them when
0:52:53 you’re a grown up. Do you guys want to combine framebreaking person and favorite guest?
0:52:57 Okay. What’d you got? So, um, well, do you have a favorite guest?
0:53:02 Well, let’s explain what framebreaking. Okay. So me and Sam use this term a lot. Framebreaking,
0:53:07 everybody walks around with some frame and frame is like a border, right? And everything that’s
0:53:12 inside the border is what you sort of, I’m used to that. I’ve seen that. I expect that. That’s what’s
0:53:15 in the picture. That’s how wide my lens goes. And then occasionally you’ll meet these people
0:53:20 who will just completely break your frame. And it’s like, Oh, I didn’t like, it’s like, imagine a
0:53:24 painting where somebody just starts drawing past the frame onto the wall. You’re like, what? You can’t
0:53:29 go out there. And so this is maybe somebody with like extreme ambition or they live life to the
0:53:33 fullest in this way that you don’t really do. Or they’re really, you know, really intentional about
0:53:39 their time. Or, you know, there’s these things that people do that you thought you knew what level 10
0:53:44 look like in that category. And then you realize, Oh, what I thought was a 10 is a seven. And now I
0:53:48 know what a 10 looks like. I actually like somebody’s broken my frame. They’ve turned the volume knob up
0:53:53 further than I thought it could go in that aspect of their life. So that’s the setup. Who was your
0:53:57 framebreaking person? So there’s this Aristotle quote that I’ve been thinking about for like a year
0:54:01 now. I think last, last time when we did this, I was saying I was trying to use my phone less
0:54:06 and there’s Aristotle quote. It says, excellence is never an accident. It’s always the result of high
0:54:11 intention, sincere effort and intelligent execution. And the reason I think about that all the time is
0:54:16 because I don’t know about you guys. But like if I’m on a zoom meeting, I’m probably browsing the
0:54:21 internet. If I’m watching TV, I probably have my phone up and I’m doing something like there’s this
0:54:26 constant pattern of interruption and never focusing on something. And it’s kind of been tearing me apart.
0:54:32 It’s kind of making me gone mad. And so I’ve been working so hard on being intentional about my
0:54:38 attention and focusing on excellence, but in a very few amount of things. So just picking a couple
0:54:42 things and being great. And we had this guy, I don’t think you were here, Sean, but we had this guy
0:54:47 named Will Gadara, who wrote this book called Unreasonable Hospitality. And the story is, if you
0:54:51 guys have seen The Bear, it’s one of the inspirations for The Bear, the TV show. But basically the story is
0:54:57 that he owned this very famous restaurant in New York called 11 Madison. And they’re famous for going
0:55:03 above and beyond. For example, someone was trapped. Wasn’t it the top rated restaurant in the country?
0:55:07 Or what’s like the claim to fame? It was the top rated restaurant in the country, in part because
0:55:12 the food was special. It was a Michelin star place. So it was like fancy. But the other part was that
0:55:17 they were known for being unreasonably hospitable. So I’ll give you an example. They had this couple or
0:55:23 family from Europe come to the restaurant that they’d planned for months to attend. And a will or a waiter
0:55:28 overheard them say, we’re leaving tomorrow. But the one thing we didn’t get to experience was a New
0:55:34 York street hot dog. And so Will has this guy at his company, who they call them the Dreamweaver. And
0:55:39 his only job was to make dreams come true to their customers. And so this guy ran outside and he bought
0:55:43 a street hot dog or a couple of them and they chopped them up and put like a cute garnish on it. So it sort
0:55:47 of looked like it was a fancy restaurant food, but it was actually a street hot dog. And they said,
0:55:52 we heard you talk about you wanting a hot dog. Here you go. Your dreams have become a reality.
0:56:00 And that’s rooted in like unreasonable hospitality. But the reality is it’s about being excellent. And he
0:56:05 gave this amazing spiel. And it’s crazy. This did not, I think this hit on Spotify, but it did not hit
0:56:11 on YouTube. But this was the best podcast I’d ever recorded based just of what he told me of the idea
0:56:15 of just, he was like, we are going to go above and beyond and we are going to be excellent. And I found
0:56:21 that to be kind of overfilling my cup, not just in the business category, but in life of just pursuing
0:56:26 excellence for the sake of just trying to be great at a couple of things. And I found that to be a very
0:56:30 inspirational book. And I find him to be a very inspirational person. And he kind of broke my frame.
0:56:35 That was awesome. That was an awesome rant and summary of it too. I love that.
0:56:36 Thank you. It was awesome.
0:56:41 That scene in The Bear is the best. They recreated that idea in The Bear and it was like
0:56:43 peak, peak television.
0:56:50 It was the best. And then my favorite guest, sleeper of a guest, Sean Frank. So Sean Frank’s
0:56:56 this guy who’s the CEO of Ridge Wallet, which is a popular wallet company. He, I want to, guys,
0:57:00 this guy’s so funny and so interesting, Sean, because he’s kind of like you and I, like he can,
0:57:04 he’s silly and everything. But his silliness is, I think he’s actually a very serious person.
0:57:09 And I found this blog that he wrote last year. Listen to this. He said, my goal is to sell Ridge
0:57:13 for a billion dollars in the next three years. I have to time it right because we’re coming out of
0:57:17 a bubble and interest rates are going to go up. And then they’re going to come back down hopefully by
0:57:23 2025. And then by 2026 or 27, I’m going to sell this company. And I just thought it was hilarious
0:57:27 that this guy like called his shot like that. And if you listen to the podcast that we had with him,
0:57:31 he was a very direct person. And I find that to be incredibly refreshing. So I think Sean Frank was my
0:57:37 favorite guest. He’s a great follow on Twitter as well. Dude, he’s like a wholesome guy, but he’s
0:57:41 very blunt. And I find that to be a very cool combination. Yeah, he’s funny. So that’s my
0:57:45 favorite guest, my favorite frame break. Today’s episode is brought to you by HubSpot. Did you
0:57:49 know that most businesses only use 20% of their data? That’s like reading a book, but then tearing
0:57:54 out four fifths of the pages. Point is, you miss a lot. And unless you’re using HubSpot, the customer
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0:58:01 trapped in emails, call logs, transcripts, all that unstructured data makes
0:58:05 all the difference. Because when you know more, you grow more. And so if you want to read the whole
0:58:10 book, instead of just reading part of it, visit HubSpot.com. Steph, you want to go next or?
0:58:14 Sure. Have you guys heard of Fiona Oaks?
0:58:16 No. Who is that?
0:58:23 Framebreaking person. Okay. So I discovered her because I’ve gotten into running lately and I
0:58:24 watched this documentary.
0:58:25 Spell her name.
0:58:32 Fiona Oaks, O-A-K-E-S. This documentary was about her. It’s called Running for Good,
0:58:38 the Fiona Oaks documentary. Okay. So get this. She has been a vegan since she was six. She lost her
0:58:47 kneecap at age 17 due to an injury and medical complications. Yet she is this crazy marathon
0:58:55 woman. She lives in some like farm area in England. She just runs a crazy number of miles. Doctors to
0:59:00 other patients who have lost their kneecaps are like, you can’t even walk downhill. She’s running
0:59:06 these marathons. She has multiple world records. And the craziest part is she does all of this because
0:59:10 she just loves animals so much. She didn’t grow up running and like, you know, enter competitions.
0:59:17 She wasn’t on cross country. She just one day realized, oh, I’m pretty fast. And then started
0:59:23 entering marathons to win money so that she could go fund her farm business and take care of her
0:59:29 animals better. So this woman was just like the most frame breaking because I’m just like, who is this?
0:59:37 And how is she running 248 marathons? That’s like 624 minutes per mile. And she just does it like no one
0:59:40 knows who she is until, you know, someone discovered her and they’re making documentaries about her.
0:59:49 But she just, just the craziest combination of things. And she’s just like, she’s a world record
0:59:54 holder. She ran marathons before she lost her kneecap also, or she started this hobby after?
0:59:59 I don’t know how much running she was doing before the kneecap, but all of the records,
1:00:03 all of the marathon wins. She lost the knee at the age of 16.
1:00:06 Post, yeah. Post kneecap.
1:00:09 And she’s 56 now and she’s doing this shit. It’s pretty wild.
1:00:15 Yeah. It’s crazy. The documentary is funny too, because they start out and they don’t share any
1:00:18 of her times. They’re kind of hyping her up and you see her, she looks kind of old and you’re like,
1:00:23 okay, sure. You know, like she might be fast for a 50 year old, but she’s not,
1:00:27 no way she can be that fast. And then you actually look up her times and you’re like, holy shit,
1:00:29 this woman is a legend.
1:00:33 I don’t know how these guys run so much. The more I run, the more hurt I get.
1:00:36 She doesn’t have the kneecap.
1:00:40 That’s the trick. Are you not willing?
1:00:44 Dude, remember that guy with the fake legs who ran the 400 meter in the Olympics?
1:00:46 Yes.
1:00:47 Oscar.
1:00:47 Is that legal?
1:00:48 Yeah.
1:00:51 He also went to jail for like killing his girlfriend.
1:00:54 Yeah, he killed his wife. Yeah. I always thought that was nonsense. Why did these guys…
1:00:55 He broke a frame or two.
1:01:01 Well, like why do they get to be in the Olympics? Like they don’t like, they don’t have any…
1:01:02 Was in the normal Olympics?
1:01:06 Yes. He was in the normal Olympics, which is nonsense. He doesn’t have any like legs that
1:01:09 can get full of lactic acid. They’re like metal legs. Like why does he get to go? Like, you
1:01:10 know what I mean? It seems ridiculous.
1:01:12 That is ridiculous.
1:01:13 It’s ridiculous.
1:01:13 I’m enraged.
1:01:18 Yeah. It’s ridiculous. Fiona Oaks. What’s the documentary called?
1:01:22 It is called Running for Good. The Fiona Oaks documentary. Really cool.
1:01:25 Did you have a favorite guest also or do you want to just use her for both?
1:01:30 No, I’ve got a favorite guest. You mentioned him before. So maybe he’s your favorite guest. He’s
1:01:36 recent, John Morgan. I listened to a bunch of the episodes and there were people like there was
1:01:42 the Exploding Kittens guy. There was Eric Ryan. There was Sheil. Like all of those people I went
1:01:47 into the episode expecting to like. I went into this episode expecting to not like John Morgan.
1:01:54 And he just was incredible. The number of businesses that he’s gone into, whether it’s his attraction
1:02:02 stuff, apartments, ad agency, tech company is insane. But it was his one liners that I was just
1:02:09 like, dude, this guy simplifies the, all of this like shit that us tech company people overcomplicate
1:02:14 into just the best lines. He’s like, I don’t hunt deer. I hunt money. When he’s talking about his URL,
1:02:21 he’s like, I went for, um, people. Justice for all. Yeah. He was like, basically I was worried people
1:02:30 couldn’t spell justice. So, um, yeah, he went with for the people. Um, he also like had this line where
1:02:35 he’s like, I’m good at sharing the profits. And I was like, you know what? There’s actually something to
1:02:40 that. Like so many people are so bad at spreading the wealth. And he’s just like, look, I treat my
1:02:48 people good. You know, I share the profits. Um, so he got bombs, crazy number. He got on and Sean and
1:02:52 I, I think, I don’t know who booked him, but we didn’t know. I don’t think we entirely knew what
1:02:56 we were getting into because he’s now he’s on this tour, but, uh, like there wasn’t a lot of information
1:03:01 about him. And we, I don’t think we knew what we were getting into. I know I was going into it like,
1:03:08 eh, we’ll see the first sentence. He goes, I got these attractions, this upside down museum.
1:03:19 And he goes, and let me tell you, it prints money money. Yeah. He goes with prints. He said the F
1:03:25 word so hard. And we don’t say the effort really on this show. And we both like eyes went open and we
1:03:30 were like, buckle up, baby. We are going on a, on a roller coaster. This was something. And there was
1:03:35 20 lines. And I showed it to my dad because Morgan and Morgan, I think is, they have an office in
1:03:39 Missouri. So that’s where the commercials. And he was like, you can’t air this. This is going to ruin this
1:03:44 guy’s reputation. And I was like, I don’t know, man. I think he knows what he was doing because he, I showed
1:03:48 up, I was go, he said the F word literally 15 times. And another time he goes, do you know why we win?
1:03:56 Our competitors, they’re lawyers, they’re shit. And like, and then he goes, and then he goes there.
1:04:00 And then when we win, we go into a case and they don’t want to settle. But six weeks in,
1:04:07 they see how serious they are and they want to settle. And I go, you. And I take them for everything
1:04:12 they’re worth. Like he’s like, he was a very vulgar guy, but like, if I was like a Netflix showrunner,
1:04:16 I’d just be like, I need to follow him around. Cause I’m going to build like, you know,
1:04:21 Ari Gold like characters around, you know, this guy’s personality and the way he rolls.
1:04:23 And we go, why are you even, we said, why are you doing this? He goes,
1:04:25 because it’s good for business.
1:04:33 I also love that he’s not, I mean, he built a tech company, but he’s not in our tech world. So he’d be
1:04:38 like, I was on the business insider. Or he’d be like, Sean, have you, are you aware of this thing
1:04:42 called first principles thinking? And I was like, this guy’s a G.
1:04:46 He said, my whole thesis was what would Google do?
1:04:54 So that was awesome. Sean, what about yours?
1:04:58 Yeah. He, I mean, he was amazing. Also, I would say one other thing about him, which is
1:05:04 I had this opinion. I don’t know from where it came from, but just my default, never even thought
1:05:10 about it again was personal injury lawyers, sleazy ambulance chaser, blah, blah, blah. And it’s like,
1:05:16 wait a minute. So what’s his actual story? His brother gets basically paralyzed on the job as
1:05:20 poor representation. He gets mad about that. Decides I’m going to go to law school, become a personal
1:05:24 injury lawyer to fight for, you know, fight for that. And it’s like, wait, yes, it’s basically people
1:05:29 who are, you know, it’s, you’re fighting for the common man against large corporations for the most
1:05:34 part. And it’s like, I wonder why this isn’t seen as a more, as a more noble profession. Like,
1:05:39 obviously there’s aspects to it. I get why it gets that bad rep, but like, I don’t know. I, I, I think
1:05:45 it’s, I think it’s over. I think the, the public opinion is far overrated on, uh, on negativity
1:05:47 towards, towards this profession and this way.
1:05:51 I totally agree, man. Have you ever like known someone who got hurt at work and you’re like,
1:05:55 this is a travesty. These insurance companies should be paying you this much more. Like there’s
1:05:58 something you could do, you know, have you ever like try, have you ever like got in a car? I’ve
1:06:02 been in like a car, like my car got messed up and I was like, this car is worth way more than you guys
1:06:06 are telling me, but I just got to take it. Now imagine if this was like your mom who got hurt.
1:06:10 Exactly. Yeah. I think most of his cases are against companies like insurance companies,
1:06:14 right? So it’s, it’s a little weird that they have their reputation. Um, all right. I have a
1:06:20 frame breaking person that you guys probably don’t know. Her name is Kristen Berman and Kristen
1:06:24 is somebody I met at an event. I went to one of, I, that’s why I lied. I did go to one event this
1:06:30 year. I went to, um, the dialogue conference and honestly didn’t love the conference overall,
1:06:34 but there was one conversation I thought was really great. And it was this conversation,
1:06:39 um, where Kristen was there. She is partners with Dan Ariely. So if you’ve ever read the
1:06:43 book, Predictably Irrational, he’s like one of the famous behavioral economists in the world.
1:06:48 Like business partners or like married? They run Irrational Labs, which I think is like a
1:06:52 consulting. So companies come to them and, you know, like Panda Express will come to them and be
1:06:58 like, Hey, we want to provide healthy options, but like, how do we frame this in a way that will be
1:07:02 like, you know, people make the choices that they want, or how do we get people to choose to insulate?
1:07:06 How do we get people to choose to insulate their water heater? Cause it’s good for the environment.
1:07:10 It’ll save the money, but we can’t seem to get them to do it. What are, what are ways we could do that?
1:07:13 So they’ll go to them and try to say, you guys understand how people’s consumer brains
1:07:19 works. What are ways to do this? So anyways, she’s telling the story. And, um, if the reason
1:07:23 it’s a frame breaking story is she, she made some money. So let’s just, I don’t know. I’ll just make
1:07:27 up some numbers, but she made a couple of million bucks, let’s say. And at the time her and her
1:07:33 husband, um, and I think maybe kid, but her and her husband were living in, let’s call it a two bedroom,
1:07:38 like a two bed, uh, uh, you know, apartment. And what everybody I know does is you make money and
1:07:42 then you upgrade your lifestyle. So you go from a two bed to a three bed to a four bed to a five bed,
1:07:46 whatever. And then soon you’re at the Sam, you talk about like a 17,000 square foot mansion.
1:07:50 And you know, the more you keep going and that’s how they use their money to improve their life.
1:07:54 She being a behavioral economist had a very different perspective. And it was
1:07:59 not out of like trying to be a good person or do something different. She was just like, well,
1:08:04 this is what the data tells us matters. And so she was like, uh, what she did was she kept the
1:08:08 same apartment she was in, but she bought the three or four units right around her and created a
1:08:13 basically a compound and then invited people who they really liked. So, you know, people that they,
1:08:17 they basically built their own little micro community. So it’s like, who would be an amazing
1:08:21 neighbor with us? Like they rented, she rented it at a good rate. She rented it out to them for below
1:08:25 market rent. And she’s like, you know, I just, you know, it didn’t even matter. We’re not trying to
1:08:30 make a rental property and get this cashflow. I’m not trying to upgrade my own lifestyle, live in this
1:08:35 baller place. No, like the, basically the data says that like the people you have around you,
1:08:39 your close knit community is the number one thing that will improve your happiness.
1:08:44 So we did that. So we bought these other units. We now have people, you know, like kind of like who
1:08:48 are friends or friends adjacent, like apply to come in. We’re really rigorous about who gets in. And then
1:08:52 when they’re in, you know, they’re a part of our life, you know, like they’re, we see them all the
1:08:56 time and it’s been amazing. And she wasn’t even really like preaching about this, but I was kind of
1:09:02 like, wait a minute. Like, this is like, that sounds simple. Sounds simple to do. I don’t know
1:09:06 anyone who’s done that. Like, do you know anybody? We know a lot of rich people. Do you know anybody
1:09:11 who’s actually done that? Well, I kind of did that. Me and Neville bought homes together, bro. You
1:09:18 moved away. I had, yeah, I moved away. I’ve moved away to be closer to family, but I will say we were
1:09:22 intentional about it and it was freaking awesome. Yeah. You might be the only person I know who’s
1:09:26 also kind of like been like, I’m going to live on the same block as this person. And that’s more
1:09:31 important than getting the bathrooms with the marble and the way we want, you know, how most people,
1:09:34 I think pick and choose what they’re going to do. In fact, most people I know who make money,
1:09:40 they isolate themselves. They, they move into more private communities, bigger and bigger places with
1:09:46 bigger and bigger lots. And they basically like create a pocket of loneliness because maybe their
1:09:51 family can’t afford to live right next to them or their friends aren’t also in the same, you know,
1:09:56 either category or looking to move at the same time. And they move into a place where other people are
1:10:00 used to not talking to each other. And they, it’s like isolationist. So I just thought this was
1:10:04 amazing. It kind of broke my frame, but it was very inspiring because as much as I’m inspired
1:10:08 to learn how to make money, I think Morgan Hounsel said it best. Like you can either use money as one
1:10:15 of two ways. Number one, as a tool to improve your life or number two, as a measuring stick to measure
1:10:19 your, your self-worth. And I, you know, it’s so easy to get caught in the money as a measuring stick
1:10:24 thing, but money as a tool to improve your life, that means you got to learn how to spend it just as
1:10:28 much as you got to learn how to make it. And so he’s, you know, this, this was an example of like
1:10:31 how to actually spend money to improve the quality of your life.
1:10:32 We should have her on. This sounds great.
1:10:34 Yeah, we totally should. She was awesome.
1:10:40 That’s cool. That’s a great one. Uh, I never heard of this, uh, this person that sounds badass. Does
1:10:43 she have a book or anything? Or is her, um, or Dan is like…
1:10:47 I think Predictably Rational was kind of like part of their thing. I don’t know. I don’t know. I don’t
1:10:50 know too much, but, um, yeah, let’s have her on. She’s going to be great.
1:10:55 This is for the folks out there who have a business that does at least $3 million a year in revenue.
1:11:00 Because around this point, that’s when you’re able to look up after being heads down for years,
1:11:04 building your company. And you realize two things. One, you’ve done something great,
1:11:08 but you’re still a long way from your final destination. And two, you look around and you realize
1:11:16 I am all alone. I’ve outrun my peers, which means you’re now making $10 million decisions alone by
1:11:21 yourself. And that is when mediocrity can creep in. My company Hampton, we solved this problem by
1:11:27 giving a room of vetted peers of other entrepreneurs who are going to hold you accountable, call you out
1:11:32 on your nonsense and help show you the way. Because the fact is, is that there’s only a tiny number of
1:11:37 people in your town who know what you’re going through and who have been there. And they’re hard to
1:11:41 find the biggest risk is not failing. You have a company and it’s working, you’re going to be fine.
1:11:47 But the biggest risk is waking up 10 years from now and saying, shit, I barely grew in business and in
1:11:53 life. And for people like you who are ambitious, wasted potential and regret is what we want to help
1:11:59 you to avoid. We have made so many of these groups and we have 1000 plus members. And I know this stuff
1:12:03 actually works. It can change your life. It changed mine and I know it will change yours.
1:12:08 So check it out. Joinhampton.com. And what’s your favorite guest?
1:12:15 Favorite guest was Nick Mowbray. So this is basically the closest person to Elon Musk that I’ve ever met.
1:12:20 Not like closest as in like friends, but like closest, like, oh, wow, you’re basically like Elon.
1:12:26 He just, you know, Elon was born in South Africa. This guy’s in New Zealand and he went into the toy
1:12:32 industry. And if you haven’t heard it, the pod he did, he does very few podcasts. I think when I was
1:12:36 doing research, it was like one interview from like 15 years ago. It was the only thing I could find.
1:12:43 And it took like 30 emails to get him to come on. And he was amazing. Such a good dude. And his story
1:12:50 is like, like a movie, you know, literally like sleeping in a bush, you know, in China, trying to
1:12:55 make it happen. Like it was just unbelievable. Like the sort of sleeping on the factory floor mentality,
1:13:00 the level of grit living off a dollar a day until they made it. And now, you know, the brothers are
1:13:06 the wealthiest men in New Zealand. They’re self-made billionaires, own the whole thing. Not only built one
1:13:10 of the biggest, probably a top three toy company in the world sitting in New Zealand, but also built
1:13:16 like, you know, a top three diaper company. Also built a top shampoo company. Like this guy is insane.
1:13:22 Like, you know, he was saying how, when he, he got like, uh, you know, that living off a dollar a day
1:13:27 in China, eating McDonald’s, you know, like kind of off the dollar menu type of thing got, you know,
1:13:31 caught up to him and he had to like get his like small intestine removed or something. And he’s like,
1:13:36 you know, when I was in recovery, sitting in the like hospital, I decided like, I was watching
1:13:39 TikTok and I decided like, I’m going to build one of the biggest brands on TikTok. And he built like the
1:13:46 biggest diaper brand as a side quest using TikTok. And I’m like, this guy is an animal to the point
1:13:49 where after the pod, I don’t think we caught this on the pod, but he said something like,
1:13:54 I asked him, I was like, dude, you’re like Elon. Have you ever met Elon? He’s like, no, I’ve never
1:13:58 met. I would love to have met him. He’s like, you know, at one point me and my brother, we were the
1:14:03 largest shareholders in the world of Tesla stock. He’s like, I’m a big fan. And I was like, what do you
1:14:08 mean? He’s like, yeah, I think we owned, I think they owned like, I forgot to say 1% or 4% of,
1:14:13 of Tesla. Just personally, they owned it. And he’s like, yeah, we, you know, but then when COVID hit
1:14:18 and like the world stopped and the factories had to shut down, we didn’t know we were at such a huge
1:14:22 position. We, you know, we reduced during that time. He’s like, huge mistake. We left like $15
1:14:28 billion on the table by not holding for the next five years. And he’s like, but to the point where
1:14:34 his brother like flew to California and installed cameras on buildings that had an angle at the
1:14:37 Fremont factory. Cause they were like, this is such a huge position. We should monitor the
1:14:42 factory production. And I was like, this is the most high agency person I’ve ever met in
1:14:45 my life. Um, I was very, very inspired by Nick Mowbray.
1:14:51 It says on Wikipedia that they’re both, they’re worth collectively $20 billion. I didn’t realize,
1:14:55 I thought that he was a billionaire, like 1 billion. That’s incredible.
1:14:59 No. And now they’re like 3d printing houses. Like it’s, it’s correct. They’re, they’re doing
1:15:01 crazy, crazy, crazy stuff.
1:15:06 And the base is just the toy company. Like that was the foundational, the wealth.
1:15:07 Yeah.
1:15:12 That is so insane. When you hear these people who have side quests that are like orders of
1:15:18 magnitude bigger and better than anything you’ve ever built. Yeah. It’s, it’s wow.
1:15:23 Wow. That was awesome. You, um, I knew the story, but I didn’t realize how successful they
1:15:28 were. That’s really amazing. Um, okay. We probably only have a couple more that we’re going to do.
1:15:33 do you want to do, which one do you want to do with a change you’re making? And then the,
1:15:36 the meme of the year, maybe we, yeah, what’s yours? What’s your biggest change?
1:15:40 All right. So, uh, after hanging out with Jesse, I was like, what’s my new Masogi going to be?
1:15:48 And we were both talking about, um, he was, he was, he’s written a lot of books, but he was like,
1:15:51 dude, honestly, he’s like, I feel bad. He’s like, I don’t read that many books. He’s like,
1:15:55 I don’t even read five books in a year. He’s like, I can’t believe it. It’s something I really
1:15:58 feel like I should change. And I was thinking about this. I’ve thought about it very similarly. And I was
1:16:05 like, you know what? All right. And so I was like, took my phone and I just deleted X, deleted Twitter,
1:16:10 deleted, uh, YouTube, deleted Reddit. And I was basically like, I think I can give myself back
1:16:18 10 to 15 hours a week of time and mind space. And I’m just going to not consume any social this year.
1:16:23 I’m just going to get off social completely. I’ll still post. I’ll have my team like post stuff.
1:16:29 Like I can create for social. I just can’t consume. And I’m going to, I call this the Luka Doncic trade.
1:16:34 It’s like, what if I could get the best thing back, you know, and which would be like reading some of the
1:16:40 best books of all time. And I’ll give up some crappy assets. You know, I’ll give up, uh, you know,
1:16:44 some, some problem riddled assets, like, you know, all the, all these different social media apps.
1:16:47 And so that’s my trade I’m making, uh, for this year.
1:16:51 Damn. How, when did you make the change? Delete the apps?
1:16:52 On the flight back.
1:16:54 So how many days ago?
1:16:58 I was like, I was like, how’s it going so far?
1:16:59 It’s my change for next year. Yeah.
1:17:00 I started early.
1:17:05 I do. I used to use social media just like you guys yesterday. I know exactly how you feel.
1:17:11 Oh, I can’t wait to look down upon people who use social media.
1:17:13 Imagine how self-righteous I can be.
1:17:18 That’s a great move. Uh, I used last year, I used the brick for it, or I think it’s called brick or
1:17:23 the brick. Uh, it was really helpful. And I don’t actually don’t have social media on my phone. Um,
1:17:27 but I do use it on my computer. So it, which is not good either, but that’s a good move.
1:17:29 Yeah. Um,
1:17:33 you already do this. You read like 25 books a year. And I think you’re very like,
1:17:38 I read a lot of books lately, putting your phone in a box. I think you’re, you’re very self-actualized
1:17:43 in that. Uh, whereas I’m still like the, the mouse or the rat, like pushing the pedal, trying to get
1:17:47 a pellet of cocaine out of the thing, you know, having a second kid has reduced my reading to like
1:17:53 close to nothing. Cause like I get up extra early and I go to bed and I’m like, I have to go to sleep.
1:17:58 No. So I haven’t read a full book in months. Um, it’s only like I’ll get through something and I’m like,
1:18:03 it’s taken me a month to read this thing because I like, I basically have to get up at six and I’m
1:18:08 like at 10, I have to go to sleep. I’m so exhausted. So yeah, having kids has basically ruined a second
1:18:14 kid has ruined my reading. Um, the, what, wait, what are we doing? Habit or change change for next
1:18:21 year? I, you’re not going to see this, Sean, but lately I’ve been going a lot harder on Instagram
1:18:24 and Hampton is going to be, we have this like YouTube channel called money wise and we’re going
1:18:29 to rebrand it and call it Hampton. And we just rented a new office down the street from my current
1:18:35 office. And it has seats for 60 people and a big studio. So I’ll be recording this from that new
1:18:38 studio. And we’re going to be creating a new YouTube channel. And I’m going to be doing a lot
1:18:43 more Instagram content. And I feel like the other day I did a video and I was like recording and I’m
1:18:47 like, so I talk about this on my page and I’m like, Oh my God, that’s like such like a boomer.
1:18:54 I can’t believe I just said that. Uh, but I, I, I’m going to be going a lot harder on, um, content
1:18:58 and it’s going to start with me writing. Are you doing this to grow Hampton or are you doing this
1:19:02 because you’re like, I want to be influential or I love creating content. What’s the, what’s the,
1:19:07 what’s the true why on this one? Well, I started my career because I enjoyed creating content.
1:19:12 And then when it became a little bit of a job, I disliked it, uh, as much. And so I put it
1:19:17 away for a while. And then I was like, look, the best way to grow my company is just to do this
1:19:22 thing. And I started like doing it as a job. And lately I’ve been doing it and I’m like, I love this.
1:19:27 I love writing and figuring this out. And so, um, I’ve been doing this stuff on Instagram now for only
1:19:32 about three or four weeks and I’ve got millions of views. And I’m like, this is actually a fun little,
1:19:38 uh, game to figure out. And I enjoy like, can I, can I grow Hampton via content that isn’t slop?
1:19:42 And, uh, I’ve enjoyed that. So that’s what I’m, that’s my big change, uh,
1:19:47 another simple change is I’ve been doing it the past month to prepare for the new year.
1:19:55 I get my workout. My workout is finished at 7am. I’m, uh, done by 7am. And I know that again,
1:20:01 we’re doing like self-righteous stuff here, but, uh, I hate getting up early, but I love having gotten up
1:20:06 early. And it’s been a huge difference in just my time. Yeah. Saul Hill had this great quote. He’s
1:20:11 like, I don’t know any loser who wakes up at 5am to work out. And it’s like, it’s kind of true,
1:20:17 right? Like, have you ever met a loser who does that? No, like being at the gym at 6am and done
1:20:23 at 7am, you’re like, it feels amazing. And it’s so hard to do though. Do you think you can sustain
1:20:30 that one? Well, I have to, because it’s my job to my eldest kid. I get her out of bed at 730. So if I’m
1:20:36 going to exercise, it has to be done by seven or 710. And so I’ve been doing it now for 30 days. And I think
1:20:41 I can say, you know, the, the, the secret is very dumb. The secret is you have to go to bed at 10.
1:20:45 If you’re in bed by 10, this is easy. That’s, that’s challenging to do, but you have to be in bed by 10.
1:20:52 Right. Every time I wake up at 5am, I’m like, this is amazing. I, I get so much done. Like,
1:20:58 why don’t I do this every day? And then, you know, a year later it happens again. Um, my biggest change
1:21:04 is maybe kids. We’ll see. Um, I’m feeling nervous about it. Do you guys have any advice?
1:21:07 Is this an announcement? Are you announcing it? No, no, no, no, no. Sam, are you going to ask me if I’m pregnant?
1:21:08 Are you pregnant, Steph?
1:21:14 No, to be clear, I am not currently pregnant. We have not started trying, but it’s on the radar.
1:21:17 Do you want us to give you, um, tips?
1:21:19 Like tips, like how to be a pregnant woman?
1:21:28 No, not tips. More like what, what, what do you feel great about with kids? What makes you like,
1:21:32 I don’t know. I think there’s a lot of, especially when you’re a woman and you have to like actually,
1:21:38 you know, grow the kid and then you have to like provide for the kid for the first few years in ways
1:21:46 that men don’t. It’s a little daunting, but I love hearing from both men and women, like the best parts
1:21:48 of having kids. Cause I feel like I don’t hear those.
1:21:51 Sean, how do you talk about this without saying the most cheesy like advice?
1:21:56 That’s the problem. It’s every cliche, everything you’ve already heard, but it’s actually true.
1:22:02 So, uh, that’s why it’s hard to, you know, it’s like, you feel lame even saying it cause it’s so,
1:22:08 and it’s so obvious to you when you’re in it that like, you know, there’s like whatever I thought
1:22:14 life was before this was just like, you know, pregame material for, for the real game. And that’s,
1:22:19 that’s kind of how it feels. Um, in, in many ways, like level of intensity, level of like,
1:22:24 you know, like love, like all like a sense of purpose. Like, but I would say like the good
1:22:27 thing about little kids is me and Sam both have little kids. Sam’s are a little younger than mine.
1:22:30 So he might not even be fully in this phase yet.
1:22:34 Yeah. Like my eldest is two. By the time your kids are kind of like three, four, they’re talking,
1:22:39 they’re walking, they’re like, they have a personality, like they’re, it’s a whole deal. And, um,
1:22:43 they’re just like a little joy machine. So imagine having like a jukebox in your house.
1:22:47 And every time you go, you push the button and like your mood lifts. And the reason why is because
1:22:52 kids are experiencing everything for the first time. So you get to experience everything for the first
1:22:57 time with them being the excuse for you to like actually indulge it and actually care and be like
1:23:02 your own version of like a little kid. And then there’s also like these incredibly satisfying moments
1:23:07 because it’s like, they are, you know, like whatever you feel about like building a company
1:23:12 or building a product. The truth is like the ultimate product is this little kid you made
1:23:16 and you get to shape it and you get to see it grow and you get to see like all the amazing things that
1:23:20 happen. So take any of the feelings you’ve had out of like entrepreneurship or creativity or creating
1:23:28 and now like add some like 3000 years of biological, you know, hardwiring to love all those aspects,
1:23:30 you know, at a, at a much higher level.
1:23:36 At this stage, when I see like Instagram stuff of like the dad coming home from the military and hugging
1:23:42 the kid or whatever, like things like that, I cry. I, I get so like emotional by it. I was,
1:23:48 I hold my, I put my eldest to bed at night. Um, and like, she lays on my, my stomach and I’m like,
1:23:54 this is, you know, like you ever think about like when your parents die, like how, like if they go
1:23:58 to heaven or if like, you’d like think about them, like what age will you remember them? And I, with my
1:24:03 little girl every night, I’m like, this is perfect. I will remember this for forever. And it’s so important
1:24:09 to be present. Uh, because this is, I was like, I, when I feel her stomach on my, like my chest, I’m like,
1:24:13 like this is peak happiness. I have never felt this good. And I get to experience it every single
1:24:20 day. And it’s very special. I think that for a lot of men, you don’t love your kid right away. And it
1:24:26 takes a little warming up to, and I’m at the phase of my life now where I’m like, I like, I say this
1:24:30 as a joke, but it’s sort of real where I was like, when I got married, I felt like I’ll kill someone to
1:24:35 protect you. And then when I had a kid, it was like, I will die for you. And that’s a very like weird
1:24:42 way to think of it, but it is so fun to be like, or not, I don’t know, fun. It feels so great to just
1:24:47 know I’m willing to dedicate everything I can to this thing. And it feels really good to feel that
1:24:51 way. And the downside and the upside are both the same. The downside is like, oh my God, this is a
1:24:56 lot of work. And I don’t have control over my time or my schedule the way I used to. And for people like
1:25:00 us who are like, wow, there’s always more projects I want to do and things I want to learn and stuff I
1:25:06 want to go to. And all of a sudden it’s like, oh, I can’t, I don’t get to, you know, like I don’t get
1:25:11 to do that. It’s not my schedule anymore. That’s the worst part of it for me, at least like, unless
1:25:14 like there’s like a health issue or whatever, like that’s the worst part of it on just like normal life.
1:25:18 But also the best part of it is like, it’s not about you anymore. It’s like actually all the
1:25:24 problems in your life, all the bad feelings you had was like over, like just an over importance of the
1:25:28 self. And so the thing with kids that’s great is like, it’s about them now. And so you get like the
1:25:34 highs from the, but you don’t really get the same amount of lows because, um, you don’t have that
1:25:39 sort of self rumination, self like indulgence of like all the little things that bother you in your
1:25:43 world because it’s really not about you anymore. You know? Totally. Yeah. I had a friend who had a kid
1:25:49 recently and I visited her and she was just like, your emotional spectrum is just stretched, but in
1:25:54 the most beautiful ways. Cause you just, yeah, you’re responsible for this being when she was like
1:25:58 walking out with her kids for the first time, she was like, I’ve never felt more stress. Cause I just
1:26:03 saw all the things that could, you know, maybe harm my child. But at the same time, like you’re saying,
1:26:08 it’s more of like a, it’s like a new set of emotions. It’s maybe not as self-centered. It’s,
1:26:13 it’s just like a more interesting aspect of life that like, if you don’t have kids, you’re never going
1:26:18 to get to experience is my sense. I haven’t had them, but like, that’s, I, I find that a good way of
1:26:23 putting it like, Oh, there’s like three new colors you didn’t know about. It’s like, it’s like a whole
1:26:27 other thing you get to see. And I hate saying that. I agree with you. I hate saying that because when
1:26:32 people don’t have children, it’s like, it’s an, not a reversible decision. So I don’t ever want to make
1:26:37 someone feel bad. And you know, so I don’t love talking about that, but, um, I do feel like it’s
1:26:41 sort of like the first time I’ve ever felt like my, my purpose in life has, is being fulfilled.
1:26:47 Like you think that way about work sometimes. And then, and then we had it and I don’t, I hate being
1:26:52 high and mighty and shit. Uh, but you like have a kid and you’re like, Oh, this is like, this is the,
1:26:57 like, cause this is why I’ve tried to impress a girl. And so she would like me and then I could
1:27:02 reproduce with her. And now I have this thing and it’s like, I am now connected to the 20, 50 billion
1:27:06 people before me. And it feels kind of special. It feels very strange, but it’s special.
1:27:10 Yeah. It is hard to talk about it because it’s just, you feel, you feel lame and cheesy and you don’t
1:27:14 want to like, it’s just your personal experience. You don’t want to influence others. But like,
1:27:17 when you ask, you’re like, Oh, like, I think I want that. I’m kind of on the fence. I want to hear
1:27:22 about it. Then like, okay. Yeah. Yeah. Permission to be permission to cheese. Well, we’ll end on a light
1:27:29 note. We have favorite tweet slash meme of the year. What do you have? Let’s start with Steph.
1:27:35 Guys, mine is boring, but I just loved the may I meet you meme. It was so good. It was so good. Like,
1:27:43 what is this activist investor doing given dating advice and just the, just the versatility.
1:27:48 You as a woman who’s also in business and tech, you get on Twitter, you see this happening.
1:27:50 What was going through your mind?
1:27:56 I thought it was truly hilarious because I think also, I don’t know, like as a woman,
1:28:02 there’s so many times when like men think that they know what women want. And like, I’m sure
1:28:08 Bill Ackman is a catch. Like, I’m sure he’s also like six plus feet, right? Like he’s got a bunch of
1:28:15 money and like, you know, he’s going up to these women saying like, may I meet you? And he’s gathering
1:28:22 that that is what is, you know, the defining action that the women are, are liking.
1:28:26 Steph, so you saw that advice. What would your advice have been? If Bill Ackman, he meant well,
1:28:32 right? He was like, I heard that it’s tough out there for young guys. Here’s a little bit of advice.
1:28:34 If may I meet you was wrong, what’s the right advice?
1:28:39 I feel like, well, I mean, he’s right that you just got to approach a girl, right? Because girls
1:28:48 like confidence. But I also think girls like humor and like you knowing, you being authentic. And so
1:28:55 even just going up to a girl and just being like, hey, like I’m really nervous, but like, I got to
1:28:59 talk to you. This is like not the best pickup line, but I just feel like you just walking up to a
1:29:05 girl is like what probably nine out of 10 guys will not do. If you happen to say, may I meet
1:29:10 you? It’s probably fine. But I don’t know. Just be, be natural.
1:29:15 I forgot what it is, but Lil Dicky has one that I, that’s great. I wish I, I wish I had this back when
1:29:19 I was single. It would have helped me, but he’s like, he’s like, oh, I have the perfect pickup line.
1:29:24 He would go up to a woman and he’d be like, what’s your, what’s your availability as far as being hit
1:29:30 on right now? He’s like, she would laugh and she would know my intentions. And then like,
1:29:34 I gave her it out and I gave her it in. And I like, you know, he’s like, he’s like, it works every
1:29:40 time. Do you remember when you guys, Sean or whoever was screen sharing, I just sent an example of one,
1:29:43 but the, the best content on social that I’m following this year, do you remember Sean,
1:29:47 when we talked about cinematic content? I think we talked about creator camp. Is that what we talked
1:29:52 about? Yeah. So like, here’s just one example of a podcast, but I can, well, I’ll send you a few more
1:29:57 examples, but that’s just one example of a podcast. Uh, who is this? Mark Brazil. Have you guys,
1:30:01 have you seen this guy’s podcast? I’ve seen, I’ve seen this cause it stands out right in the feed.
1:30:04 Oh my God. It stands out. It’s like hostage negotiation situation.
1:30:09 And so we’ve talked about, um, cinematic content. So we talked about this company called creative camp.
1:30:14 And I’m noticing that like, if you guys follow like these, there’s a bunch of 22, 23, 24, 25 year old
1:30:19 kids making like content that is not just like the talking head videos and it’s beautiful. And it’s
1:30:25 starting to transfer over into like podcasting, which is, you know, normally they don’t do this.
1:30:30 And like Chris Williamson has done this with his sets for Matthew McConaughey. And I’m noticing that
1:30:34 this type of cinematic content where it’s like a beautiful background and it’s not just,
1:30:42 I don’t know, your phone, it’s way more popular. And I love it. I love this stuff. I’m loving internet
1:30:46 content at the moment because of this trend. So not a tweet or a meme.
1:30:51 You said, yeah, you’re right. You did say meme of the year.
1:30:54 But I think it’s cool. And you’re right.
1:30:57 Dude, I don’t know. Do you pay attention to memes? I don’t pay attention to memes.
1:31:00 Anything’s a meme these days, guys.
1:31:05 But it’s always like a meme. It’s not like a long lasting thing. It’s just like whatever was like the Drake
1:31:10 video, like the Drake video or like all the trends on Instagram that like, yeah, it’s cool for a week.
1:31:11 And I love it. And then it’s like, move on.
1:31:17 I’ll give you two. I’ll give you a funny one first. All right. Can you put it up by a funny one?
1:31:23 This one is just, it wasn’t the most funny thing, but I got to say it’s affected every day of my life.
1:31:29 So the tweet is, a reminder that tapping your credit card is a spiritually passive and feminine
1:31:34 behavior that men should pay via confident and penetrative thrust into the chip reader.
1:31:40 And I read this, I laughed. And now every time I pay for something, I can’t help but think about
1:31:43 this. And I’ve been thrusting, my friends. I’ve been thrusting.
1:31:47 You got to walk around with that wad of cash. That’s the most manly thing you can do.
1:31:50 That would be John Morgan.
1:31:51 You do need a wad.
1:31:53 That would be John Morgan right there. You know what I mean?
1:31:55 Well, I haven’t, pulling out a wad.
1:31:58 Can I give a finger lick before I start unfolding some bills?
1:31:59 Dude.
1:32:02 That’s how you pick up girls. Just count your bills. Just in the corner.
1:32:07 My father-in-law did that. He had like a, he had a thousand dollars in twenties and it was
1:32:14 in a, and one time he had it in a rubber band and I was like, I’m in. So like when I bring
1:32:18 a wallet, I definitely like to have $500 or a thousand dollars of like tens and twenties
1:32:26 that it just looks weird in the pocket though. They know something they know.
1:32:33 And then I have a wholesome tweet and this is from a Jay Yang young, young guy, Jay Yang
1:32:37 who said something very wise. Is that the you could just do things guy?
1:32:41 He’s the, you could just do things guy. And he said, here’s the hill I’m willing to die
1:32:46 on. He says, real success is how many people thank you for theirs. And I thought, wow, that
1:32:51 was actually really profound. And I think I’m going to steal that as like, what’s the
1:32:55 point of all this kind of like, well, what is the North star as far as success goes? And
1:32:56 I was like, I think that’s the best metric.
1:33:00 Can I say something that I’ve noticed Sean with you and me is, and I’m wondering if this
1:33:05 is true for everyone or a lot of people. So inspirational, motivational, cheesy content.
1:33:09 There’s like, I don’t know what, it’s, I don’t know if it’s called a bell curve. It’s
1:33:13 like an upside down bell. Well, where you’re in the middle, yes, you’re in the middle of your,
1:33:17 or you’re in the beginning of your career and you use it like crazy. So I read so many
1:33:22 self-help books and I would listen to Tony Robbins audio books constantly. Then you start
1:33:25 getting in the thick of it and you’re like, I just got to get this thing done. I got to
1:33:30 spend five or 10 years doing it. Then you get past that and you’re a little bit on Maslow’s
1:33:36 highest hierarchy of needs. And it’s so back. I listened to so many like Jordan Peterson or
1:33:43 how Alex Hermosi, like compilation clips where it’s just like yelling at me or like reading
1:33:45 inspirational stuff. Are you guys doing that same thing right now?
1:33:51 Love me a good quote. Love me a good little, like, I don’t know, give me some italics. I
1:33:55 need some italics in my life. You know, that’s how I feel. I love a good quote. I’ve actually
1:34:04 realized that most smart people like look down upon classic quotes or cliches or motivation or
1:34:11 inspiration. Good. More for me. More for me. I’m all in on that. That is the index funds of
1:34:14 content for me. Put me in. I want it all.
1:34:16 Same. I’m on board with that.
1:34:22 The you guys are into live, laugh, love. Yeah. Yeah, exactly. I was going to say that this is
1:34:26 the live, laugh, love version. But you know what, Steph? There’s a reason why millions of
1:34:32 basic Oklahoma and Missouri women have this on their walls. Oh, I know. I know. I’m just two years away.
1:34:37 I see it coming. Yeah. Are you like, I don’t like fortune cookie stuff right now. You’re like,
1:34:43 I want. Yeah, I spent years reading personal development books. And now I’m at that point where
1:34:48 I’m like, I know it all. I read a new personal development book. I’ve seen it before. But I
1:34:52 know. I hear what you’re saying. In a few years, it’s going to come back. And I’m going to be like,
1:34:58 these people were so wise. Look, Steph, I’m going to be I’m going to be patronizing to you. You’re
1:35:02 young. You’ll figure it out. You’ll get there. I remember when I felt that way. Yeah. Two years
1:35:09 older than me. Something like that. You’ll get there. You’ll understand what you have. So a few
1:35:14 kids, Steph. How old are you now, Steph? And then when you have one kid, when you have one kid,
1:35:21 we’re going to say, wait till you have two. Wait till they have two. That’s the most patronizing
1:35:26 thing. Wait, Sean, you’ve got three kids? That’s easy. While somebody’s in the deep. Sean’s got a
1:35:31 gaggle. I got three. You going for more? So I get to do it to Sam. Sam’s got two. So I’m like,
1:35:37 oh, two. Oh, so you’re on vacation, huh? Oh, that must be nice. I’m not going to blow up her spot.
1:35:42 I’ll let you decide, Sean. But Sean’s wife on Instagram is a great follow right now.
1:35:49 She does some wild Elf on the Shelf stuff. And it is a great find. Me and Sarah will be like,
1:35:54 look at what she did today. It’s incredible. We went to a kid’s school performance today.
1:36:00 And this mom came over to her. And she was like, I just got to say, I live for your story right now.
1:36:03 She’s like, every day I’m checking. When is she going to post it? She’s like,
1:36:08 I’m not going to do any of that stuff. But I love that you do it. And I was like,
1:36:13 oh God, you never want to be in that position. The other day, she took a huge wall, like imagine
1:36:18 a one bedroom wall and using post-it notes. I think there are post-it notes. She outlined
1:36:22 the Grinch. So imagine the Grinch’s face, but the art is like post-it notes.
1:36:24 That is so sick.
1:36:25 It was like a Monet.
1:36:27 It’s still up. We’re not taking it down.
1:36:36 I don’t think you can. She must have used string to make the grid, right? It looks like
1:36:38 a pretty intense project.
1:36:42 It was hilarious because it was the only one of the season I did with her because it was
1:36:47 such a big one to do. And we needed some bonding time. And so I was like, okay, let’s do this.
1:36:53 But she’s a perfectionist and is good at things. And I’m a good enough is good enough kind of
1:36:59 guy. And so it was just an awful experience for both of us to try to do that together.
1:37:02 Because she’s trying to like create a grid and if something was off,
1:37:05 It’s like putting together furniture with your girlfriend. It’s just like, it doesn’t end well.
1:37:09 And I’m like, they’re four years old. They’re not going to know. They can’t even see this high.
1:37:14 So like, it’s like, they will never know that there was this like one millimeter gap.
1:37:17 And, uh, you know, she had to fix it.
1:37:20 She must have listened to the Will Gadara pod that I did.
1:37:23 That was her inspiration for sure.
1:37:26 She must be a listener.
1:37:32 Wait, I want to hear it. You guys, we didn’t do Best New Habit. Did you guys have a good one for that one?
1:37:33 I also partially just want to brag.
1:37:36 What is your runner now, Steph?
1:37:36 We get it.
1:37:37 Oh, that you did this year?
1:37:39 Yes, we missed that one.
1:37:41 You’re a runner and you’re fast.
1:37:43 Sam’s like, we missed it intentionally.
1:37:48 No, I, I think you’re running, you’ve been running really, I assume you’re going to say running, right?
1:37:49 Because your times are actually incredibly fast.
1:37:51 Yes.
1:37:54 I’m like, yes, now we can finally talk about it.
1:37:55 Go for it.
1:37:57 What am I running all these miles for?
1:38:02 No, yeah, my best life hack slash new habit, that was the category, was running.
1:38:09 And I just wanted to say that I started running about 14 to 16 months ago and I’ve run two marathons.
1:38:20 And I’m mentioning it because I feel like everyone runs now, but also there’s a ton of people that have never done it because they, they think it sucks and it’s awesome.
1:38:24 And I think anyone can like get to the point where they’re running marathons, running three miles a day.
1:38:25 That’s how I started.
1:38:27 And yeah, I feel pretty good about it.
1:38:31 What was your, uh, wasn’t your time like sub eight minute miles?
1:38:32 Yeah.
1:38:35 I just ran my second marathon, uh, three 30.
1:38:36 So just under eight.
1:38:37 That’s incredible.
1:38:38 Sean, that’s fast.
1:38:39 Why?
1:38:40 Yeah.
1:38:41 I just said it there.
1:38:43 Why do people do this?
1:38:47 Why do all of you who are doing this, do this?
1:38:49 That’s how I feel about running marathons.
1:38:50 It is awesome.
1:38:51 It is awesome.
1:38:53 Like I, I like to run.
1:38:53 I’m horrible at it.
1:38:57 I get more joy out of running than any type of weightlifting or any other exercise.
1:39:02 I think that it’s less good for you than the other stuff, but it’s the most enjoyable when it hits.
1:39:12 It’s because you can, I mean, you can do this weightlifting, but you can measure your progress so clearly and you can also progress really quickly.
1:39:15 I think compared to other sports or, or athletics.
1:39:16 It’s going to be one of those things for me.
1:39:19 Mustard, pickles, running, things I don’t like.
1:39:21 Other people seem to love.
1:39:21 I just can’t do it.
1:39:22 I don’t know, man.
1:39:24 20 minutes into like a 50 minute run.
1:39:27 Like you go into like a little bit of a cave and it is like a special.
1:39:29 It is kind of special.
1:39:30 It is cool.
1:39:30 You should try it.
1:39:32 Here’s my pitch.
1:39:34 Everyone talks about this running high.
1:39:37 Don’t chase the running high because it’s far away.
1:39:40 Think about, do you like walking?
1:39:42 Love walking.
1:39:42 Huge walker.
1:39:47 So the feeling you get when you’re walking is not, I can’t wait for this to end.
1:39:48 It’s like, I’m outside.
1:39:50 Look at this beautiful thing.
1:39:51 My body feels good.
1:39:56 There is a spectrum, not like a binary difference between walking and running, right?
1:40:01 So people talk about them like they’re two separate things, but there is some version of running.
1:40:04 It might be really slow right now where you feel like you’re walking.
1:40:11 And so if you start there, which is not where we’re taught to start, and you just run at that
1:40:17 pace for a mile a day and then two miles a day and then, you know, do that for a while, you
1:40:21 will get to a point where your body, you know, becomes more efficient.
1:40:28 And over time, you’re going to be running 10-minute miles at that walking-feeling pace, and you’re going to love running.
1:40:29 I’m telling you.
1:40:32 Okay.
1:40:33 Nice try.
1:40:34 Yeah.
1:40:36 The jury will consider what you said.
1:40:39 And he might be out for a flight.
1:40:40 I don’t know.
1:40:40 Guilty.
1:40:43 All right.
1:40:44 That’s it.
1:40:45 So did you have a habit you wanted to do or no?
1:40:46 No.
1:40:47 Waking up early.
1:40:47 All right.
1:40:51 Well, Steph, I hope you got that in.
1:40:51 That’s great.
1:40:52 All right, guys.
1:40:53 Peace.
1:40:54 God bless America.
1:40:55 God bless this podcast.
1:40:58 Sean, good year.
1:41:03 Oh, also, you guys didn’t even catch this.
1:41:03 I can’t see.
1:41:03 What does it say?
1:41:04 I’m on a small screen.
1:41:06 Is it Backwards?
1:41:07 It just says all about those noodles.
1:41:10 That’s a wrap.
1:41:22 All right, everyone.
1:41:26 If you’re listening to MFM, you probably want to make more money.
1:41:29 Well, I want to tell you about a podcast you might want to check out.
1:41:32 It’s called The Sales Evangelist, and it’s hosted by Donald Kelly.
1:41:38 Each week, Donald interviews the world’s best sales experts who share their strategies to succeed in sales.
1:41:44 They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to the top.
1:41:47 If you’re someone looking to raise your income level, check out The Sales Evangelist.
1:41:49 You can find it wherever you get your podcasts.

Get Steph’s free Digits Database with 100+ generation-defining stats: https://clickhubspot.com/stm

Episode 776: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) are joined by Steph Smith ( https://x.com/stephsmithio ) in this year’s LIVE Milly Awards. 

—

Show Notes:

(0:00) Welcome to the 2025 Milly Awards

(1:21) Best Investment of the Year

(11:09) Worst Investment of the Year

(20:30) Biggest Personal L

(29:18) Billy of the Year

(39:10) Coolest Moment of the Year

(52:49) Frame-Breaking Person / Favorite Guest

(1:25:38) Meme of the Year

—

Check Out Shaan’s Stuff:

• Shaan’s weekly email – https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury – Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

—

Check Out Sam’s Stuff:

• Hampton – https://www.joinhampton.com/

• Ideation Bootcamp – https://www.ideationbootcamp.co/

• Copy That – https://copythat.com

• Hampton Wealth Survey – https://joinhampton.com/wealth

• Sam’s List – http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

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