The fish we eat usually die slowly, suffocating after they’re pulled out of the water. Saif Khawaja is the co-founder and CEO of a company called Shinkei. Saif’s problem is this: Can he build a machine to efficiently kill fish in a way that is more humane?

In this episode, Saif explains: 

• How he came to believe that our current fishing practices are inhumane 
• How he adapted the Japanese technique of  ikijime for use at scale 
• Why Shinkei’s process results in better texture and longer shelf life than commodity fish.
• Why Shinkei is doing its own technology development, fish processing, and consumer branding. 

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