Author: Freakonomics Radio

  • 640. Why Governments Are Betting Big on Sports

    AI transcript
    0:00:13 You could easily spend a lifetime or 100 lifetimes simply observing the flow of goods and services and people from one part of the world to another.
    0:00:16 We’ve touched on this in a few recent episodes.
    0:00:18 One was about global commodity traders.
    0:00:20 That was episode 633.
    0:00:26 The other was an interview with a Federal Reserve Bank president about how tariffs will affect the U.S. economy.
    0:00:28 That was episode 634.
    0:00:33 Global trade is endlessly fascinating, in part because it is endlessly changing.
    0:00:43 And one of the most interesting trade sectors at this moment involves not just economics, but politics, cultural identity, and much more.
    0:00:48 This is a business that usually revolves around some kind of a ball.
    0:00:51 It’s not just about bringing a basketball game.
    0:00:54 There are longer term visions and plans.
    0:00:59 In China, there are thousands, if not hundreds of thousands, if not millions of Premier League soccer fans.
    0:01:04 It’s an opportunity to export America’s pastime.
    0:01:10 Today on Freakonomics Radio, how Gulf state petrodollars are reshaping sports in America and Europe.
    0:01:14 Why China is building soccer stadiums in Ivory Coast.
    0:01:17 And whether Dubai is ready for baseball.
    0:01:20 We built this in the middle of the freaking desert.
    0:01:21 Like, it was all dust and dirt.
    0:01:25 From dust and dirt to millions and billions.
    0:01:26 Hopefully, at least.
    0:01:27 That starts now.
    0:01:44 This is Freakonomics Radio, the podcast that explores the hidden side of everything.
    0:01:46 With your host, Stephen Dubner.
    0:01:55 Hey, Stephen.
    0:01:56 Sorry we’re late.
    0:01:58 Dubai traffic is insane.
    0:01:58 No parking.
    0:01:59 It was nuts.
    0:02:00 No worries.
    0:02:03 I appreciate you’re making time while you’re working in Dubai.
    0:02:06 When you’re back home in the States, where do you live?
    0:02:09 I live in Cincinnati, Ohio, the birthplace of baseball.
    0:02:16 Cincinnati did have the first professional baseball team, but it’s not really the birthplace of baseball.
    0:02:24 When you are a sports entrepreneur, like our first guest today, Cash Shaikh, a little hyperbole comes with the territory.
    0:02:25 Okay.
    0:02:27 Well, I was born and raised in Texas.
    0:02:30 My mom was born in Pakistan.
    0:02:34 My dad was born in India with my mom and dad being star-crossed lovers.
    0:02:36 I learned a little bit about the division in the region.
    0:02:40 It’s also one of the reasons why I’m passionate about how sport can bring people together.
    0:02:42 And baseball is my first love.
    0:02:47 My claim to fame is my state t-ball championship at five years old in Houston, Texas.
    0:02:48 You peaked early?
    0:02:50 Yeah, I peaked early.
    0:02:54 I played through high school and then, you know, I went to school at the University of Texas in Austin.
    0:03:00 From there, I started my career at Procter & Gamble, seven years in the United States and then three years internationally.
    0:03:05 After P&G, I went to work for a startup called GoPro Camera.
    0:03:06 What’d you do for them?
    0:03:15 I was our first head of marketing, so I got to see that rocket ship growth and then go start my first company called Be Somebody, which was a content platform.
    0:03:21 Shaikh went on Shark Tank with Be Somebody to try to raise money, but none of the sharks wanted to invest.
    0:03:28 He wound up selling that company and eventually started a marketing firm called BSB, as in Be Somebody.
    0:03:33 Some of his clients were pro athletes, both current and retired.
    0:03:41 I saw that there was an opportunity for these legends of the game that were, like, at the top request list, but then as soon as they retired, didn’t have as many opportunities.
    0:03:43 They also had some money they could invest.
    0:03:44 They had some things they wanted to do.
    0:03:48 One of the first people I started to really connect with was Barry Larkin.
    0:03:53 Larkin is a Hall of Fame baseball player who spent his entire career with the Cincinnati Reds.
    0:03:55 He retired about 20 years ago.
    0:04:01 Larkin was my inspiration for this because he is like an OG of international baseball.
    0:04:05 He was the manager of the Brazilian national team in the World Baseball Classic.
    0:04:08 He’s done some development work in Asia.
    0:04:10 He was in the movie Million Dollar Arm.
    0:04:13 That movie is about finding baseball talent in India.
    0:04:18 He was like, Cash, what if we took the game to another part of the world?
    0:04:21 Like, we took it to the Middle East, took it to Asia.
    0:04:24 That was the spark that ignited this journey.
    0:04:29 And that’s the journey that brought Cash Shake to Dubai in the United Arab Emirates.
    0:04:33 And that’s why we’re speaking with him today about his latest startup.
    0:04:40 I’m the co-founder, chairman and CEO of Baseball United, the first professional baseball league focused on the Middle East and South Asia.
    0:04:43 It’s a clever name, Baseball United.
    0:04:55 United, like Manchester United and all those other English soccer clubs, but also as in United States of America, so that Baseball United feels like an official U.S. export.
    0:05:03 We decided day one that we wanted Dubai to be our headquarters, to be the launch pad of professional baseball in the Middle East.
    0:05:08 A lot of reasons why the number one tourist destination in the world from a city standpoint.
    0:05:15 Again, that is a little bit of hyperbole, but Dubai does make the top 10 of global tourist destinations.
    0:05:27 Very cosmopolitan, very innovative city, and also a city that’s really gravitating towards sport and a region that’s really in love and on fire with sport right now in the Middle East.
    0:05:29 Name a few things that make that true.
    0:05:45 The Middle East investment into sport has been unprecedented, whether it’s investing in American franchises and leagues, building grounds and facilities and stadiums, investing in their own national teams and their grassroots programs.
    0:05:52 You’ve got this conglomerate of countries that traditionally the last 50 years have been oil, oil, oil.
    0:05:58 But over the last few years, they’ve really been trying to diversify into tourism and also in a sport.
    0:06:04 We knew that we saw that we also know that this region, Middle East and South Asia, is cricket country.
    0:06:06 It’s the bat and ball epicenter of the universe.
    0:06:11 There’s basically two billion people in this region and a billion of them are cricket fans.
    0:06:18 We had a hypothesis that maybe we could inspire them to fall in love with the game that we love, America’s pastime of baseball.
    0:06:25 To get the project started, Shaikh relied mostly on his own money and on the reputation of some big time baseball players.
    0:06:31 I brought on 20 Major League Baseball legends, two Hall of Famers, Barry Larkin and Mariano Rivera.
    0:06:34 Some are current players, Ronald Acuna Jr., last year’s MVP.
    0:06:43 They’re putting their money in, but in addition to the money that they’re putting in, they’re contributing their name, image and likeness, their social media, their expertise.
    0:06:46 What’s your total capitalization right now?
    0:06:57 Well, we’re not sharing that, but I think that we did a pretty good job in the early rounds to set us up to have a solid three, four year run at building the foundation that we wanted to build.
    0:07:05 Baseball United debuted in 2023 with two showcase games at the Dubai International Stadium, which usually hosts cricket.
    0:07:12 Those games featured former stars, including Robinson Cano, who’s 42 years old, and Bartolo Colon, who’s 52.
    0:07:23 Baseball United has also organized a regional tournament called the Arab Classic, and the league will return to Dubai this November with a fuller schedule and their own home.
    0:07:27 We’re literally building the first ever professional baseball field in the history of the region.
    0:07:30 You can drive 5,000 miles northeast, southwest.
    0:07:32 You will not find a professional baseball field.
    0:07:33 What’s the stadium like?
    0:07:35 Stadium is a big word.
    0:07:36 I would say it’s a ballpark.
    0:07:43 We partnered with some of the best in the world, Musco Lighting, that did the lighting for Great America Ballpark and Wembley Stadium.
    0:07:43 They’re doing our lights.
    0:07:48 We have eight towers, 15 million lumens, basically Major League Baseball quality lighting.
    0:07:57 We’ve partnered with FieldTurf, that’s the best in the world at synthetic surfaces that can withstand crazy heat that we have out here in Dubai, which can get up to 115 degrees.
    0:07:59 How does the ball travel in the air there?
    0:08:02 I’ve noticed, and I hate that this is happening.
    0:08:04 Steven, we built this in the middle of the freaking desert.
    0:08:06 Like, it was all dust and dirt.
    0:08:10 And it’s beautiful, but there’s still not a lot of things blocking the wind.
    0:08:17 And there is a bit of a hard wind that blows in around game time from the outfield in towards home plate.
    0:08:19 Did you build it in the wrong direction, you’re saying?
    0:08:20 You should have had it blowing out?
    0:08:27 We built it so it’s ideal from a sun perspective, but I didn’t accommodate for the wind, so I’m like, damn it.
    0:08:30 Wait a minute, aren’t you going to play most games at night, I assume, with the heat?
    0:08:32 Well, we wanted to have the flexibility.
    0:08:39 We’re purposely playing in what’s typically called winter ball, the winter ball window, after the Major League Baseball season.
    0:08:47 And basically, November to February, we didn’t want to compete with MLB, and we know that there’s a surplus of great professional players that can play during that time.
    0:08:52 And the weather here in the Middle East is just perfect during that time.
    0:08:54 Are you expecting current MLB players to come play?
    0:08:56 Yeah, we are.
    0:09:00 We already have guys that are freshly, you know, out of the league or played in the league for many years.
    0:09:03 Maybe in AAA and they’re not going to make it.
    0:09:03 Exactly.
    0:09:08 The Major League Baseball system has severely shrunk over the last few years.
    0:09:13 They cut the draft in half, they cut the minor leagues in half, so you have this surplus of great professional players.
    0:09:20 Like a guy like Didi Gregorius, who has no business in not being in the league, Pablo Sandoval, three-time World Series champion, played in our league.
    0:09:23 We’re working on the details of Major League Baseball.
    0:09:32 We believe we’ll sign a winter ball agreement with them, which means Ronald Acuna Jr. could come play out here, just like he goes down to Venezuela right now to play in winter ball.
    0:09:34 What’s a typical Major League Baseball team contract, though?
    0:09:41 I would think that I don’t want my players playing in some winter league, just for all kinds of reasons, mostly injury.
    0:09:42 Yeah, you have some of that.
    0:09:45 But other teams want their guys, especially the younger guys, to work on their game.
    0:09:52 And some guys have leverage, like Albert Pujols, after 15 years in the league, was playing winter ball in Dominican Republic.
    0:09:59 He probably was making $30 million in the big leagues, but he probably got paid $30,000 for his time in winter ball.
    0:10:06 So the economics are honestly better from a business standpoint, because your benchmarks are versus winter ball, not the big league contracts.
    0:10:15 If I came over to watch the Baseball United League in Dubai, let’s say I’m an American baseball fan, describe the experience.
    0:10:20 Having a hot dog, drinking a beer, watching baseball has literally never happened here before.
    0:10:24 Just the guys walking down the aisles saying, get your popcorn.
    0:10:26 Like, nobody has that out here.
    0:10:27 You have to find hot dogs, I assume.
    0:10:29 We have to find hot dogs.
    0:10:31 We just found a partner called Sausage Saloon.
    0:10:32 Can you sell beer?
    0:10:33 In the UAE, you can.
    0:10:35 In Saudi, you can’t.
    0:10:38 At the showcase, we had the first ever Budweiser beer garden.
    0:10:42 In Dubai, sometimes people see me and they’re like, you’re the Budweiser guy.
    0:10:45 And I’m like, well, no, I’m actually the baseball guy, but you know.
    0:10:45 Okay.
    0:10:49 So you’re bringing traditional American baseball to a new market.
    0:10:51 What’s the local spin?
    0:10:57 Like when I walk in, how do I know I’m in Dubai and not at some minor league game in the States?
    0:11:01 Some of the cultural things on the concession stand menu, when you’re eating your chicken
    0:11:06 thick of pizza and music, the local national anthems, the local singers and performers.
    0:11:11 We’re taking an approach of honor the game and change the game.
    0:11:12 We have new rules.
    0:11:13 Like the money ball pitch?
    0:11:20 Our money ball is a gold ball that each manager can call into play three times a game when
    0:11:22 his team is up to bat.
    0:11:26 If the batter hits a home run with the money ball, it’s double the runs.
    0:11:27 You had one of those.
    0:11:29 The baseball gods were kind to us.
    0:11:30 We call in a money ball.
    0:11:36 None other than Pablo Sandoval hits it over the fence in center field.
    0:11:41 That clip was everywhere of the first ever six run home run.
    0:11:43 A 2-2 game is now 8-2.
    0:11:48 It’s really interesting just to hear about your various successes and journeys and ambition.
    0:11:50 I mean, this is hugely ambitious.
    0:11:55 When you think about what you bring to this, what’s your superpower?
    0:12:00 I think my superpower is being able to get up off the ground after I get kicked in the stomach
    0:12:03 and I got all the sand in my eyes and push myself up and keep going.
    0:12:06 We have to change the market, create habit change.
    0:12:09 Just the camera people out here, they don’t know baseball.
    0:12:11 They don’t know how to shoot baseball.
    0:12:12 They don’t know how to follow the ball.
    0:12:16 The amount of training we’ve had to do to camera people so they know that when the balls hit
    0:12:20 the left field, where to move the camera is another like crazy science project.
    0:12:23 So we taught everything from scratch.
    0:12:27 If it works, it’s really going to be a billion dollar conversation.
    0:12:30 If it doesn’t work, we’re going to lose many, many, many millions of dollars.
    0:12:33 And that’s just the game that we decided to play.
    0:12:39 Coming up after the break, why sports economics isn’t like the rest of economics.
    0:12:42 We had massive infrastructural problems.
    0:12:44 We had a hooligan problem.
    0:12:45 I’m Stephen Dubner.
    0:12:47 This is Freakonomics Radio.
    0:12:47 We’ll be right back.
    0:13:00 Cash, Shake and Baseball United represent a pure business play.
    0:13:04 An entrepreneur betting big on a new concept in a new market.
    0:13:06 But he is an outlier.
    0:13:12 Most of the global expansion in sport spending involves big financial syndicates or even bigger
    0:13:18 government funds, as in the governments of other countries, which means people aren’t
    0:13:20 just playing games anymore.
    0:13:21 They’re playing politics.
    0:13:25 There are lines drawn across the world of sport right now.
    0:13:30 We have the Europeans with their sociocultural view of the world.
    0:13:33 We have Americans with their very commercial view of the world.
    0:13:38 And then we have Gulf investors with their very geopolitical view of the world.
    0:13:46 So we inevitably see a clash of ideology, a clash of culture, a clash of the kind of outcomes
    0:13:49 that investing in sport is expected to deliver.
    0:13:52 That is Simon Chadwick.
    0:13:54 I am a professor of sport.
    0:14:03 And my work focuses on what I call the geopolitical economy of sport, which is essentially how geography, politics and economics intersect with
    0:14:06 one another and how sport is an outcome of that.
    0:14:07 How old are you, Simon?
    0:14:09 I am 60 years old.
    0:14:17 Can you just talk for a moment about how sport, global sport, the business of sport, whatever you want to call it, has changed since you were a kid?
    0:14:24 When I was a kid, you didn’t get to pick and choose the sports that you watched and when you watch them, where you watch them.
    0:14:28 My hometown is Middlesbrough, which is a steel town, and the club is Middlesbrough.
    0:14:34 I remember my father sitting me down in front of a TV screen at a particular time of the day and we watched a game.
    0:14:36 There were no other opportunities.
    0:14:37 There was no streaming.
    0:14:40 It was quite difficult to get branded merchandise.
    0:14:42 And so it was about community and family.
    0:14:51 Any sense that money or geopolitics would shape what happens in sport were non-existent.
    0:14:55 What we now see is a commercial revolution taking place.
    0:15:03 There is an increased acceptance amongst fans and others with a stake in sport that if you’re going to survive, you’ve got to make money.
    0:15:06 If you want to sign the best players, you’ve got to get the money from somewhere.
    0:15:09 There’s been a lot of money in a lot of sports over the years.
    0:15:11 Boxing used to be huge money.
    0:15:12 Horse racing.
    0:15:17 And now some of the big ones are European soccer and American football and basketball.
    0:15:19 So there’s always an ebb and flow.
    0:15:25 I’d love you to talk for a bit about the overall financialization of sport, how that evolution happened.
    0:15:30 And the way in which I characterize this is really in three periods.
    0:15:37 You’ve got the late 19th, early 20th century where European sport in global terms dominated.
    0:15:38 We see this even now.
    0:15:45 You think about Switzerland, which for somewhere between 45 and 50 global sports governing bodies is still the home.
    0:15:52 Whether you’re talking about FIFA, the IOC, the FIA, which is the global governing body of motorsport, they were established in Europe by Europeans.
    0:16:00 At that time, Europeans had this utilitarian notion of sport, which is providing the greatest good for the greatest number.
    0:16:05 So this was about not making a profit and it wasn’t about political posturing.
    0:16:08 It was about character to a large degree, wasn’t it?
    0:16:14 If you look at the history of European sports, we do in fact talk about muscular Christianity, healthy body, healthy mind.
    0:16:19 Same in the US, the YMCA, that was the big part of that movement, the Young Men’s Christian Association.
    0:16:30 But by the post-war period, late 1940s, 1950s, what we began to see was the rise of the second period of elite professional sport.
    0:16:43 The NBA and American sport more generally is set up on a completely different basis to European sport, where the essence has been much more around strategic development, no state intervention, no subsidies from anyone.
    0:16:45 You can only spend what you earn.
    0:16:52 And as we know, the NBA and other sports, American football and the like, became hugely commercially successful.
    0:17:03 The economic ideology that has gone alongside that, essentially, liberal free market economics began to infuse and pervade across sport.
    0:17:06 Okay, so that’s your second era of professional sport.
    0:17:11 But we’re now living in this third age of elite professional sport, which is different.
    0:17:13 It isn’t just Europe.
    0:17:14 It isn’t just the United States.
    0:17:15 Obviously, it’s China.
    0:17:17 It’s Saudi Arabia.
    0:17:18 It’s Nigeria.
    0:17:21 It’s India and many other countries across the world.
    0:17:22 And what do you mean by that?
    0:17:24 Give me an example for India, maybe.
    0:17:29 India is elite professional sports best kept global secret.
    0:17:38 Indian Premier League cricket is one of the most significant commercial developments in global sport of the last 20 or 30 years.
    0:17:50 In fact, in 2023, the world record for the most simultaneous live streams of an event was broken for an Indian Premier League cricket match.
    0:17:56 Now, interestingly, I’ve been reading some things just this week about China.
    0:18:05 One of the things that China has been trying to do over the last 10 years is to become an infrastructural leader globally.
    0:18:09 This is not just about industrial development.
    0:18:12 It’s also about geopolitics and diplomacy, too.
    0:18:21 And where we have seen more Chinese stadiums constructed than anywhere else in the world, obviously, excepting China itself,
    0:18:22 is in Africa.
    0:18:27 If we take a competition as an example, the African Cup of Nations, a soccer tournament.
    0:18:31 In 2024, the championship was hosted by Ivory Coast.
    0:18:36 Typically, the African Cup of Nations is four stadiums where the games will take place.
    0:18:40 In Ivory Coast, all four were constructed by China.
    0:18:48 And when we say China, these tend to be state entities or closely related to the state entities.
    0:18:50 They’re constructed in one of two ways.
    0:18:54 The first way is they’re constructed free of charge.
    0:18:57 China says, hey, let us build you a stadium.
    0:19:00 Now, keep in mind my first degree is economics.
    0:19:04 They told us on the first day of my degree there’s no such thing as free school lunch.
    0:19:07 What does China get out of it by building free stadiums in Ivory Coast?
    0:19:14 What you typically tend to find is that in conjunction with the agreement to construct this infrastructure
    0:19:21 is strategic partnerships, strategic trade agreements, whereby China gets preferential access
    0:19:24 to the raw materials that these countries have.
    0:19:29 It’s oil and gas, but it’s also things like lithium, cobalt, manganese, copper.
    0:19:32 Or they say, we’ll build you the stadium, we’ll provide you with the finest.
    0:19:36 Soft loans, as they’re called, are less than market rates.
    0:19:40 Through this system of soft loans, there is the possibility of default.
    0:19:48 When you can’t pay your loan back, that then gives China considerably more political leverage over these countries.
    0:19:54 Government officials in the U.S. and Europe have called these Chinese tactics predatory,
    0:19:57 but they appear to be successful.
    0:20:01 China is now reportedly Ivory Coast’s biggest trading partner.
    0:20:04 This is no longer sport as a sociocultural activity.
    0:20:08 This is not sport anymore as a business activity.
    0:20:13 This is sport being deployed as a policy instrument for geopolitical purposes.
    0:20:19 I’m thinking about China, but I’m also thinking about the GCC, the Gulf Cooperation Council.
    0:20:24 Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Oman, Kuwait.
    0:20:34 These are countries that are geographically fortunate in the sense that they have huge reserves of oil and gas.
    0:20:41 But of course, we now live in a world of climate change where people are kicking back against the use of fossil fuels.
    0:20:45 And so there is a growing risk for these countries.
    0:20:49 They’re very rapidly having to diversify their economies.
    0:20:52 And one of the ways in which they’re doing that is through sport.
    0:20:54 So that’s the first element of this.
    0:21:02 We know in 2008, Qatar, population 3 million people, decides that it wants to stage the FIFA World Cup.
    0:21:08 Some people speculate that Qatar bribed its way to winning the right to stage the tournament.
    0:21:14 My sense, having been around the international soccer scene, having worked with governing bodies,
    0:21:20 having worked with countries and clubs, is whatever Qatar was doing, everybody else was doing it as well.
    0:21:27 There are several other countries that have also been embroiled in this big bribery and corruption scandal.
    0:21:38 So for the Qataris, sport has served the purposes of nation building, literally being used as the basis for creating the infrastructure of a modern state.
    0:21:42 How do you characterize the Saudi investments in sport?
    0:21:44 We’ve seen it in English football at Newcastle.
    0:21:49 We’ve seen it with the Live Golf Tour, a rival start up to the PGA Tour.
    0:21:52 We’ve seen it in all kinds of sports projects all over the world.
    0:22:02 We’ve heard Mohammed bin Salman talking about somewhere around 3% of GDP is what Saudi Arabia is looking for its sports economy to grow to.
    0:22:05 But there are several political dimensions here.
    0:22:15 These countries have really significant public health issues, high rates of diabetes, high rates of hypertension, heart attacks, strokes.
    0:22:20 So they need their populations to be more physically active, which of course you can do through sport.
    0:22:26 At the same time, sport is powerful, it’s seductive, it’s attractive, it’s appealing.
    0:22:37 We tend to forget about the bad parts of countries when their leading sports teams are the most exciting in the world.
    0:22:49 So we are looking at nation building, nation branding, soft power, diplomacy, image and reputation management, which some people might call sport washing.
    0:22:51 So this is not straightforward.
    0:22:52 It is complex.
    0:22:56 There are multiple motives underpinning what they’re doing.
    0:22:58 But I think the message is very clear.
    0:23:02 They’re going to spend and they’re going to do what they think they need to do to get to where they need to get to.
    0:23:10 We made an episode a few years ago called What is Sports Washing and Does It Work?
    0:23:14 That story is by now pretty familiar to anyone who cares about this kind of thing.
    0:23:20 A country with reputational problems tries to clean things up with the spectacle of sport.
    0:23:24 What Cash Shake is trying to do in Dubai with Baseball United is different.
    0:23:33 He is exporting an American sport and the American sports business model to try to grab some of those petrodollars on their turf.
    0:23:35 It is the ultimate away game.
    0:23:38 And this has not gone as smoothly as he imagined.
    0:23:41 The government partnerships have been difficult.
    0:23:42 I mean, these are hard things to do.
    0:23:51 If somebody had told me that 60 percent of my job the first two years was going to be government relations, to be honest, even, I don’t know if I would have signed up.
    0:23:55 And I say this with all respect to our government partners, I don’t necessarily enjoy it.
    0:23:59 I’m more of a builder entrepreneur, not as much on the government side.
    0:24:01 What are those meetings like?
    0:24:11 I know you’ve met several times with the Saudi PIF, the Public Investment Fund, with the QIA, the Qatari Investment Authority, with Mubadala in Abu Dhabi.
    0:24:19 What’s it like to be an American sports entrepreneur coming in knowing you need their participation, their blessing?
    0:24:21 What are those conversations like?
    0:24:26 There’s basically three groups of government agencies or partners or firms you have to meet with.
    0:24:27 One is the group that you mentioned.
    0:24:28 It’s basically capital.
    0:24:30 They’re sovereign wealth funds.
    0:24:33 So it’s much bigger than your typical VC.
    0:24:35 These are trillion dollar funds.
    0:24:45 Then you have a group that’s basically government leadership, the Department of Tourism, the Sports Council, things like that that honestly we don’t deal with in the U.S.
    0:24:51 For example, in Dubai, we work with the Dubai Sports Council, which is the governing body for anything sport.
    0:24:56 You can’t do anything in sport in this city without getting their sanctions and approval.
    0:25:02 We also work with the Dubai Department of Economy and Tourism, which is basically the engine to build the Dubai brand.
    0:25:05 And they need to approve what you do.
    0:25:08 And then you have the governing bodies of a specific sport.
    0:25:11 Some countries out here had a baseball federation.
    0:25:13 India had one.
    0:25:14 Pakistan had one.
    0:25:15 Sri Lanka had one.
    0:25:16 Bangladesh had one.
    0:25:17 Afghanistan.
    0:25:18 Nepal.
    0:25:19 Saudi Arabia had one.
    0:25:22 I met with every single federation president.
    0:25:25 In the UAE, there was no baseball federation.
    0:25:31 So our strategy was let’s go to the Emirates Cricket Board and let’s say, hey, you guys own bat and ball in this country.
    0:25:36 Let’s bring baseball underneath you versus us trying to start the federation from scratch.
    0:25:45 We had to go through hundreds, if not thousands of rounds of legal and government meetings, policy meetings, approvals on everything.
    0:25:52 And when you’re a startup and you’re burning cash every month, that can be a debilitating process.
    0:25:53 And yet you’re still there.
    0:25:55 Somehow we’re still here.
    0:25:57 I mean, we’re losing money right now.
    0:25:59 You can politely say we’re investing it.
    0:26:00 We’re also losing.
    0:26:02 We’re spending a lot more than we’re making right now.
    0:26:04 I believe in what we’re doing, obviously.
    0:26:10 I wouldn’t be able to sacrifice as much as I’ve been able to financially time away from home.
    0:26:13 I just had my first baby with my wife.
    0:26:13 I miss that dude.
    0:26:14 I want to be around him.
    0:26:17 So it’s a sacrifice, but I do believe we can do it.
    0:26:27 So, Cash, as I’m sure you know very well, there have been a million startup leagues in the U.S. over the years trying to challenge the NFL, the NBA, etc.
    0:26:34 The vast majority of them just shrivel up and die and someone winds up losing a boatload of money.
    0:26:39 In this case, you are the person in position to lose that boatload.
    0:26:43 So, how do you think about your odds of success here?
    0:26:50 The honest truth is it’s a small percentage chance of ultimate success, and I knew that from day one.
    0:27:02 The worst case scenario is not actually for me to lose all the money that I put in, which would be painful, obviously, but to lose the money of 20 Major League Baseball legends that trusted me to lead this ship.
    0:27:04 So, I don’t want to do that.
    0:27:10 But I believe we can become one of the gold standard professional leagues in this region.
    0:27:13 We got a win on media rights and broadcast rights.
    0:27:15 That’s the number one thing for us to be successful.
    0:27:22 On this last point about media rights, cash shake is undoubtedly correct.
    0:27:32 From the NFL to the Indian Premier League of cricket to the English Premier League of soccer, the majority of revenues come from media rights.
    0:27:37 But so far, Baseball United has not been able to get its hands on that big TV money.
    0:27:45 I thought we would actually have broadcasters fight over this, but they don’t want to pay a ton for it right now, especially in this region.
    0:27:49 They have a bit more leverage and power, and they’re like, you guys are the new league.
    0:27:52 You got to be out here three, four years before you get real money.
    0:27:59 What if one of the state investors, one of those sovereign wealth funds came to you and said, hey, listen, we believe in the long term of this, and we want to invest.
    0:28:03 And we understand you’re just not being offered any significant TV revenue yet.
    0:28:05 So why don’t we manage that?
    0:28:08 Why don’t we invest in that so that it’s seen everywhere?
    0:28:09 Could happen.
    0:28:10 That could happen tomorrow.
    0:28:11 That’s the crazy part out here.
    0:28:16 Here in the UAE, you’ve got Dubai Sports Channel, government owned, and you’ve got Abu Dhabi Sports Channel.
    0:28:18 So any of that can happen tomorrow.
    0:28:22 It could happen tomorrow.
    0:28:30 But Cash Shake is fishing in the same pool of money that is already sending billions of sports dollars to Europe and America.
    0:28:48 The fact that Manchester City have been taken over by what is effectively an arm of a nation state means that they are secondary to the ambitions of Abu Dhabi.
    0:28:50 That is Rory Smith.
    0:28:52 He covers soccer for The Observer.
    0:29:00 I have spent now half my life reporting on sport, mainly soccer, in the UK and across Europe and the world.
    0:29:05 Was sport something that attracted you on a deep metaphysical level?
    0:29:08 Was it something that you played and fell into following?
    0:29:09 How did that work?
    0:29:16 There’s probably a short and glib answer, which is that I wanted to be a journalist and this is the easiest sort of journalism.
    0:29:17 So you thought.
    0:29:19 Yeah, initially it seemed very easy.
    0:29:24 Now you do have to have a reasonable grasp of geopolitics to cover sport.
    0:29:29 My sincere pitch is I think it remains possibly the best way to explain the world.
    0:29:40 If you look at its reach, its scale, the number of people who are in some way invested in it, it is an astonishingly global phenomenon.
    0:29:49 And you can make a case that Lionel Messi or Cristiano Ronaldo are among the most famous people who have ever existed, which is astonishing.
    0:29:57 In America, baseball was called, in America, baseball was called for many years, and a few holdouts still call it this, the national pastime.
    0:30:00 Would you say the same applies to soccer in England?
    0:30:12 It’s not enough to call soccer England’s national pastime anymore.
    0:30:23 But I also think there’s a lot of places, but I think there’s a lot of places do feel left behind.
    0:30:27 If you’re London or if you’re Manchester, you are in the national consciousness.
    0:30:36 If you are from Doncaster or you are from Oldham or you are from Rochdale, the one place where your hometown gets its little moment is on the football scores.
    0:30:50 But that connection between an English city and their soccer club isn’t nearly as strong as it used to be.
    0:30:52 One big change has been ownership.
    0:30:59 In 1992, when the English Premier League was launched, 21 of its 22 teams had UK ownership.
    0:31:05 Today, with just 20 teams in the league, only four have majority UK ownership.
    0:31:16 Ten clubs have American owners and others are owned by investors from Thailand, Greece, Serbia, China, Saudi Arabia, and perhaps most famously, the United Arab Emirates.
    0:31:31 Manchester City Football Club, which dates back to the 19th century, is now owned by a holding company called City Football Group, which controls roughly a dozen more soccer clubs around the world, including in Mumbai, Melbourne, Shenzhen, and New York City.
    0:31:42 The primary owner of City Football Group is Abu Dhabi United, under the auspices of Sheikh Mansour bin Zayed Al-Nayan, who is vice president of the United Arab Emirates.
    0:31:48 This foreign ownership trend was started in England by a Russian oligarch.
    0:31:49 Here’s Rory Smith again.
    0:31:57 Chelsea, they were bought out in 2003 by Roman Abramovich, who had made his money in the Wild West years of Russian energy.
    0:32:12 He arrived completely unannounced and overnight turned it into this remarkable phenomenon that spent amounts in the transfer market we had never heard of, that transformed its team in the course of one summer, that within two years was winning the English title.
    0:32:28 Chelsea supporters were plainly thrilled. What about the supporters of all the other teams? Was there an outcry to say, hey, this is not fair? You can’t have some Russian oligarch come in and start spending so much money to make a crappy team good and beat all of us who’ve been doing things the right way? Were people saying that?
    0:32:40 You’d like to think so, but not really. Fans have been conditioned for so long to think that the best thing an owner can do is spend a lot of money. The main reaction was, do you think there’s a Russian oligarch out there who’d like to buy my team?
    0:32:49 And then describe the next phase. Who are the big, powerful, important owners of the last 12 to 15 years, including Man City, of course?
    0:33:03 Well, Abramovich sets the blueprint, really, for how you buy into soccer. So you end up, six years later, with another overnight takeover, completely hidden from public view. Abu Dhabi United bought Manchester City.
    0:33:15 By that stage, it made perfect sense that a Gulf state would like to buy Manchester City, or at least one of the oligarchs from a Gulf state, because we had internalised the idea that the Premier League was the playground of the rich and famous.
    0:33:25 Manchester City, for a long time, was the secondary force. They were not among the elite. Since then, they have won more Premier League titles than anybody else.
    0:33:37 They have won the Champions League, the most illustrious European competition. They pay some of the world’s highest salaries. They have the world’s finest manager. Manchester City Football Club now represents a bottomless river of glory.
    0:33:54 In what ways does it matter, though, that a foreign owner of a soccer team in England, which happens to be the most successful team of the last 10 years, is owned by an entity that is essentially a foreign state? To what degree does that matter?
    0:34:10 Well, to me, it matters an awful lot. There is this sense that soccer teams belong in a place and belong to a place. We know that they have to be run as businesses to be sustainable, but in an unspoken way, we characterise them as social institutions.
    0:34:29 And Manchester is probably the soccer city, in the sense that there’s a historical connection. It’s where the Football League was founded in 1888. It’s the home of the National Football Museum. A lot of the social progression of the 19th century came from Manchester. It’s one of the cities of the Industrial Revolution, the birthplace of Marxism to an extent.
    0:34:50 It’s a city with this remarkable history. The fact that Manchester City have been taken over by what is effectively an arm of a nation state means that they are secondary to the ambitions of Abu Dhabi. They are being used for something else. That is, to me, quite an important existential delineation.
    0:34:59 The government in Abu Dhabi does say that the Abu Dhabi United Group is, quote, completely unconnected to the government. How do you assess that claim?
    0:35:12 I’m sure it is legally. If you look at the payroll, there’s quite a lot of similar names on the two. Whether it’s a technicality or whether it’s a degree of smoke and mirrors, I can see why all parties want to maintain that pretense.
    0:35:25 Manchester City has been under investigation for more than 100 alleged violations of Premier League financial rules that are designed to keep clubs from overspending.
    0:35:32 They’ve also been accused of trying to circumvent those rules by disguising government funding as partnership revenue.
    0:35:41 Arsene Wenger, who was the iconic manager of Arsenal, once said that there have been teams with ideas before, and then they were overtaken by the teams with petrol,
    0:35:46 meaning the clubs owned by oil oligarchs. The problem with Manchester City is that they have petrol and ideas.
    0:35:52 The Abu Dhabi ownership group has also stirred things up in the city of Manchester itself.
    0:36:00 Several years after buying the soccer team, they partnered with the city council on a massive high-end real estate development called Manchester Life.
    0:36:09 A report by researchers at the University of Sheffield found that the Abu Dhabi investors got the land on the cheap, with little benefit for the city itself.
    0:36:16 There are huge numbers of families who are unable to find anywhere to live permanently, who are in very poor conditions.
    0:36:23 If at the same time you have this incredibly wealthy nation-state that appears to be getting favourable rates on plots to develop for luxury flats,
    0:36:30 that looks like perhaps the council is not acting in the interests of the citizens as a whole.
    0:36:42 So, does the Abu Dhabi ownership group see Manchester as a model for future projects, combining sport and real estate?
    0:36:47 Without further ado, I’d like to welcome the mayor of the city of New York, Mayor Eric Adams.
    0:37:11 New York City Football Club was founded in 2013 as a joint venture between the New York Yankees and Manchester City.
    0:37:17 It is now majority-owned by the City Football Group, the same Abu Dhabi entity we’ve been talking about.
    0:37:22 The team is expected to move into its new stadium in Queens in 2027.
    0:37:29 The stadium will be named for Etihad Airways, one of two state-owned airlines in the United Arab Emirates.
    0:37:37 Mayor Adams has said that the $800 million stadium will be entirely paid for by UAE investors,
    0:37:41 but a report from the city’s Independent Budget Office says that’s not the case.
    0:37:43 The taxpayers will also contribute a lot.
    0:37:45 Rory Smith again.
    0:37:52 The New York City experiment, I think, was central to this vision of Abu Dhabi United and this worldwide network of clubs.
    0:37:53 You can split that group into two.
    0:38:02 One is teams that have been acquired for sporting reasons, and they’re the ones in France and Spain and around Europe that might help with the pipeline of players.
    0:38:08 And then there are trophy purchases getting into a market that they think might be profitable in the future,
    0:38:11 and that’s Australia, India, China and the United States.
    0:38:18 Real estate is just one part of the portfolio when you’re thinking about the global business of sport.
    0:38:26 There’s also sponsorship and ownership, and in both those areas, the Gulf states are starting to make inroads in the U.S., especially in the NBA.
    0:38:32 The New York Knicks have a marketing partnership with the Abu Dhabi Department of Culture and Tourism,
    0:38:41 and the NBA now plays a mid-season tournament called Emirates NBA Cup, sponsored by the other official airline of the UAE.
    0:38:47 The Qatari Sovereign Wealth Fund recently bought a stake in the company that owns the Washington Wizards,
    0:38:52 as well as the Washington Mystics of the WNBA and the Capitals of the NHL.
    0:38:59 And in 2022, the NBA started bringing some teams over to Abu Dhabi to play preseason games.
    0:39:03 Some NBA legends were invited to come along to watch.
    0:39:04 Hey, guys.
    0:39:05 My name is Derek Fisher.
    0:39:09 Derek Fisher on American Basketball in the Gulf.
    0:39:11 It’s coming up after the break.
    0:39:12 I’m Stephen Dubner.
    0:39:13 This is Freakonomics Radio.
    0:39:14 We’ll be right back.
    0:39:29 Derek Fisher played 18 seasons in the NBA, winning five championships with the Los Angeles Lakers.
    0:39:37 He retired in 2014 and has since been a head coach for New York Knicks and the LA Sparks of the WNBA.
    0:39:39 And these days?
    0:39:43 These days, I am husbanding.
    0:39:53 I am fathering, coaching some high school basketball and dabbling in some opportunities in terms of strategic advisor and investment situations with some good companies.
    0:39:57 Do you have any affiliation these days with the NBA itself?
    0:40:09 I’m not an employee of the NBA, but for the last two to three years, I’ve served as one of the senior directors for the basketball portion of the draft combine.
    0:40:17 And the NBA has these barnstorming trips abroad to grow the game, which is how I ended up in Abu Dhabi.
    0:40:20 So tell me about that trip to Abu Dhabi.
    0:40:21 I know you went with your wife.
    0:40:23 I’d love to hear what the experience was like for you.
    0:40:24 The experience was amazing.
    0:40:28 Making the trip, we had some anxiety, you know, never having been to the region.
    0:40:30 How are they going to treat women?
    0:40:34 Do women have to bow their heads, look down, not make eye contact?
    0:40:36 Do you have to wear the traditional garb?
    0:40:39 But it was a very normal daily experience.
    0:40:45 In terms of the game and the fans and the people, it was very much like a game at home.
    0:40:49 You know, fans with jerseys on of the teams that they love to support.
    0:40:51 It was the Celtics versus the Nuggets.
    0:40:58 So there were a lot of Celtics fans there, which was not necessarily easy for me to sit through the whole time.
    0:41:06 But to me, what stood out was the amount of young people that got a chance to experience NBA basketball.
    0:41:10 So do you see this as essentially a way for the NBA to grow its business?
    0:41:14 Or do you see it as diplomacy for the U.S.?
    0:41:16 Or is it more just cultural exchange?
    0:41:18 What’s the big purpose behind this?
    0:41:21 It’s not just about bringing a basketball game.
    0:41:24 There are longer term visions and plans.
    0:41:35 There is a strong belief, as evidenced in the United States and other markets, like you can build entire downtown communities around sport.
    0:41:39 It’s a socioeconomic growth engine like no other.
    0:41:50 The NBA is continuing to test and focus group what NBA basketball would be like in countries outside of the United States.
    0:41:55 Who are the right partners from a marketing perspective and investment perspective?
    0:41:56 What is the fan base like?
    0:41:58 What are people reacting to?
    0:41:59 Who bought tickets?
    0:42:01 Who downloaded the NBA app?
    0:42:09 The NBA is also reminding people or introducing people to why the game of basketball is so special.
    0:42:15 Basketball represents what America has historically been, right?
    0:42:21 Like so many men and women, girls and boys on the court from all walks of life.
    0:42:25 Some that didn’t know where they were going to eat when they were 12 years old.
    0:42:27 Some that were homeless.
    0:42:29 Some that went to private school.
    0:42:30 Some that went to public school.
    0:42:33 It’s all universal.
    0:42:40 And then, of course, the background of guys, best players in the world are from France and Serbia and Slovenia and all these global places.
    0:42:44 And so little kids in Abu Dhabi can dream to be there one day.
    0:42:55 When you’re watching these exhibition games there and seeing how the fans are reacting and so on, could you envision a real NBA outpost either in Abu Dhabi or elsewhere in the Middle East?
    0:42:56 The answer is yes.
    0:43:05 I just believe it will be important not to build it in a way where it’s constantly being compared to the NBA.
    0:43:11 We don’t necessarily need a 20,000 seat arena for an NBA Abu Dhabi, an NBA Africa.
    0:43:18 Like create a different experience for fans, create a more intimate environment, be as innovative as possible.
    0:43:23 So the experience is unique, but you still understand it’s NBA basketball.
    0:43:31 There have been many times in history where sports becomes political or intersects with politics.
    0:43:50 Given the politics of the world at the moment, I’m just curious how you think about either the U.S. bringing its sports to a country that some people don’t like their politics or a country where some Americans don’t like their politics investing in American sports.
    0:44:03 Many athletes long before us sacrificed a lot more than any athlete will ever sacrifice moving forward, literally putting their lives on the line for what they believed in.
    0:44:23 We have to keep that in mind as athletes in terms of the impact and the influence that we can have in bringing diplomacy and opening people’s minds up to seeing people for who they actually are now and not necessarily holding on to what they have been and even to some degree what their politics are.
    0:44:28 Because I think in America, we’re losing our ability to have that conversation.
    0:44:36 We used to be able to stand on a higher moral ground in terms of our own leadership and how we managed our politics.
    0:44:40 There was a diplomacy in how we disagreed with people on the other side.
    0:44:44 That no longer exists within our own borders.
    0:45:01 So then how can we stand on top of the Statue of Liberty and yell across to somebody else that their politics are terrible and look at what you do to those people and we’re still working through stuff that many of our athletes historically were trying to stand up for.
    0:45:10 I’m not saying we should have photo ops with men and women that are clearly antagonizing and creating crimes of humanity.
    0:45:25 We just have to be careful before we’re yelling so loudly about everybody else’s politics and why we don’t want them to invest here when we clearly aren’t willing to invest with our own people very often.
    0:45:29 You know, I’m supportive of it.
    0:45:34 I’m supportive of growing all games, all sport in any way possible.
    0:45:40 That again is Cash Shake of Baseball United, who’s trying to bring America’s pastime to the Middle East.
    0:45:45 Sport is one of the great unifiers of all time in the history of mankind.
    0:45:58 Shake, like Derek Fisher, thinks that it’s time to get beyond the moralistic hand-wringing, the idea that the U.S. shouldn’t partner up with Gulf state autocrats with bad human rights records.
    0:45:59 What do you want them to do?
    0:46:02 Keep doing something you didn’t like because now they’re trying to do something good.
    0:46:03 My mom and dad are engineers.
    0:46:12 When I was in second and third grade, I lived in Saudi Arabia because my dad worked for Aramco, which is basically the government-owned Saudi oil company.
    0:46:17 If I compare Saudi Arabia now to what I experienced growing up, it’s light years away.
    0:46:21 Saudi Arabia has changed more in the last five years than the previous 500.
    0:46:23 My mom couldn’t drive back then.
    0:46:26 The role of women was very different in the employment space.
    0:46:28 There’s a lot of different dynamics.
    0:46:32 Now, if you go to Riyadh or Jeddah, it’s a cosmopolitan city.
    0:46:39 Honestly, most Americans, with all due respect, don’t have a full grasp of geography and cultural understanding.
    0:46:44 If I didn’t have Procter & Gamble sending me to 51 countries, I probably wouldn’t have either.
    0:46:52 They want to evolve their cultures in some ways while staying true to their roots, which is always a challenge whether you’re a parent or you’re a country.
    0:46:59 Also, they understand tourism could be a high-value revenue driver, so they’re trying to attract people there.
    0:47:02 Why is Experience Abu Dhabi on NBA jerseys?
    0:47:07 Why do you see the Emirates brand across tennis and on NBA backboards?
    0:47:09 Because they’re trying to get people to come out and visit.
    0:47:14 By the way, as of next week, we’re selling Baseball United merchandise in Dubai Mall.
    0:47:18 It’s the first time official baseball merch has ever been in Dubai Mall.
    0:47:21 So if the league doesn’t work, we might become a merch brand.
    0:47:24 Here’s another scenario I just want to run past you.
    0:47:31 A lot of Gulf State investors would like to be more invested in American team sports.
    0:47:39 That is so far a very narrow path, but it seems like the path is starting to widen a little bit year by year.
    0:47:46 I wonder what would happen if you, by establishing Baseball United in the Middle East now, and even if it doesn’t succeed,
    0:47:53 I could see that you personally are setting yourself up as a valuable partner for Gulf State investors
    0:47:58 who want to get more involved in U.S. sports leagues, if that’s allowed.
    0:48:00 Do you see that as a possible role?
    0:48:02 I think it’s a great worst-case scenario.
    0:48:05 Dude, this is my biggest dream.
    0:48:07 Baseball was always my true love.
    0:48:10 I used to be seven years old getting the newspaper.
    0:48:15 On Sundays, the back sports section would have all the stats from all the teams.
    0:48:19 I would have my spiral notebook and copy every stat into my spiral.
    0:48:22 So, I know I can lose a ton of money.
    0:48:23 I know that other people can.
    0:48:27 But, man, we’re getting to build a freaking professional baseball league in the Middle East.
    0:48:30 We get to name the franchises, pick the colors.
    0:48:32 Like, you can’t beat this thing.
    0:48:37 That, again, was Cash Shake of Baseball United.
    0:48:44 Thanks to him as well as to Derek Fisher, Rory Smith, Simon Chadwick, and special thanks to George Sweeting for his insights.
    0:48:48 Let us know what you think about this episode or anything we make.
    0:48:51 Our email is radio at Freakonomics.com.
    0:48:55 Also, I know a lot of you don’t care too much about sports generally.
    0:49:00 So, coming up next week, an episode that is definitely not about sports.
    0:49:02 Until then, take care of yourself.
    0:49:04 And if you can, someone else too.
    0:49:08 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:49:11 You can find our entire archive on any podcast app.
    0:49:15 Also at Freakonomics.com, where we publish transcripts and show notes.
    0:49:18 This episode was produced by Leo Sepkowitz.
    0:49:22 It was mixed by Eleanor Osborne with help from Jeremy Johnston.
    0:49:34 The Freakonomics Radio Network staff also includes Alina Cullman, Augusta Chapman, Dalvin Abawaji, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jasmine Klinger, Morgan Levy, Sarah Lilly, Tao Jacobs, and Zach Lipinski.
    0:49:39 Our theme song is Mr. Fortune by The Hitchhikers, and our composer is Luis Guerra.
    0:49:41 As always, thanks for listening.
    0:49:52 Thatcher had this view that the market should be liberalised, that profit wasn’t a bad thing, that business should be released from the constraints of legislation.
    0:49:54 The other thing is she hated soccer.
    0:50:01 The Freakonomics Radio Network.
    0:50:02 The hidden side of everything.
    0:50:07 Stitcher.

    The Gulf States and China are spending billions to build stadiums and buy up teams — but what are they really buying? And can an entrepreneur from Cincinnati make his own billions by bringing baseball to Dubai?

     

    • SOURCES:
      • Simon Chadwick, professor of afroeurasian sport at Emlyon Business School.
      • Derek Fisher, high school basketball coach, former N.B.A. coach and player.
      • Kash Shaikh, chairman, C.E.O., and co-founder of Baseball United.
      • Rory Smith, football correspondent at The Observer.

     

     

  • How to Make Your Own Luck (Update)

    AI transcript
    0:00:06 Hey there, it’s Stephen Dubner.
    0:00:09 Today, we’re bringing you one of my favorite episodes from the Archive.
    0:00:11 This came out in 2020.
    0:00:15 I distinctly remember recording this interview in a COVID-era coat closet.
    0:00:19 The episode is called How to Make Your Own Luck.
    0:00:24 And it’s a conversation with the writer Maria Konnikova about her decision to become a professional
    0:00:25 poker player.
    0:00:28 We’ve updated facts and figures as necessary.
    0:00:30 As always, thanks for listening.
    0:00:50 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with
    0:00:51 your host, Stephen Dubner.
    0:01:07 I love a book that immediately lets you see what the writer is seeing, lets you hear what
    0:01:09 they’re hearing, even smell what they’re smelling.
    0:01:13 The room is a sea of people.
    0:01:20 Bent heads, pensive faces, many obscured by sunglasses, hats, hoodies, massive headphones.
    0:01:25 It’s difficult to discern where the bodies end and the green of the card tables begins.
    0:01:29 The smell of stale casino air fills the room.
    0:01:34 Old carpet, powder, cold fried food and flat beer.
    0:01:40 And the unmistakable metallic tang of several thousand exhausted bodies that have been sharing
    0:01:42 the same space since morning.
    0:01:46 It’s the first day of the biggest poker tournament of the year.
    0:01:50 The main event of the World Series of Poker.
    0:01:55 Did you truly not know how many cards are in a deck of cards?
    0:01:57 Yes, I thought there were 54.
    0:01:59 This is a true story.
    0:02:01 It’s not exaggerated for the book.
    0:02:06 That is Maria Konnikova.
    0:02:08 Her book is called The Biggest Bluff.
    0:02:13 How I Learned to Pay Attention, Master Myself and Win.
    0:02:17 It chronicles her journey from poker novice to poker professional.
    0:02:20 The Biggest Bluff is Konnikova’s third book.
    0:02:25 The others are called Mastermind, How to Think Like Sherlock Holmes and The Confidence Game,
    0:02:26 which is about con artists.
    0:02:32 If you think you are detecting a theme in Konnikova’s writing, yes, there is a theme.
    0:02:36 She writes about psychology in her books and for The New Yorker.
    0:02:40 She also has a PhD in psychology from Columbia University.
    0:02:44 She did not get the PhD in order to teach or to treat patients.
    0:02:48 She only wanted to be a writer, and she thought that getting a doctorate in psychology would
    0:02:54 give her good insights into how people think and make decisions, whether our lives are shaped
    0:02:57 primarily by those decisions or by chance.
    0:03:02 Also, insights into how we present our true selves and how we bluff.
    0:03:06 These curiosities ultimately brought her to poker.
    0:03:13 The deeper I went into poker, the better of a metaphor for life I realized it was, and the
    0:03:19 stronger of a tool I realized it was to address so many of the psychological questions that had
    0:03:22 been percolating in my head for years.
    0:03:26 Life is a game of incomplete information.
    0:03:33 You never know everything, and you are able to control a good amount of decisions leading
    0:03:37 up to the end because you can control how you present yourself.
    0:03:38 You can control whether or not you play.
    0:03:40 You can control how you play.
    0:03:43 But ultimately, you can’t control the cards.
    0:03:48 And I think that that’s a very good reflection of what goes on in life.
    0:03:53 There’s so much you can do, but then the ultimate outcome is not up to you, and you have to be
    0:03:53 okay with that.
    0:04:02 What would you say, Maria, is the luckiest thing that’s ever happened to you?
    0:04:05 That is the question for all questions.
    0:04:09 I think that it’s a toss-up between two things.
    0:04:15 I mean, one, it’s really difficult to call this the luckiest thing, but honestly, being born and being
    0:04:20 born to my parents and having the genetic makeup that I have, I think is the luckiest thing that
    0:04:20 happened.
    0:04:26 But that aside, I think the luckiest thing that ever happened was the fact that when I
    0:04:32 was four years old, my parents decided to leave the Soviet Union and come to the United States.
    0:04:36 My life would be so different had I grown up in the Soviet Union.
    0:04:40 I have no idea what would have happened or what I would have done.
    0:04:41 How old are you now?
    0:04:42 I’m 36.
    0:04:47 So you’re saying that the two luckiest things that ever happened to you,
    0:04:49 neither of them were in the past 32 years.
    0:04:50 Yes.
    0:04:55 I think I’ve had a lot of very lucky things happen along the way, but you ask the absolute
    0:05:00 luckiest, and you have to think, you know, what really changed the trajectory of your life
    0:05:01 in the most profound way?
    0:05:07 And honestly, being a Jew in the Soviet Union, this was before the Berlin Wall fell, was no fun.
    0:05:13 I would not have been a writer because, you know, you really couldn’t do anything in the
    0:05:13 humanities.
    0:05:17 I can’t even begin to imagine what my life would look like.
    0:05:25 When her family emigrated, they settled in Acton, Massachusetts, outside of Boston.
    0:05:29 From early on, she was an achiever and an overachiever.
    0:05:30 She wound up going to Harvard.
    0:05:36 Afterward, she was a producer on The Charlie Rose Show, but then back to school for that
    0:05:39 PhD under the legendary psychologist Walter Mischel.
    0:05:44 He was best known for a series of studies built around the marshmallow test, which examined
    0:05:47 the human capacity for self-control.
    0:05:52 I asked Konnikova why Mischel and the idea of self-control had appealed to her.
    0:05:53 There were two things.
    0:06:00 One, Walter Mischel as a person appealed to me because he was someone who liked to think
    0:06:02 big and ask big questions about the human mind.
    0:06:10 And the other thing is, I did feel like self-control was something that could be incredibly useful
    0:06:17 to me as a human and just in general to understand, because it seemed to me that it was such an
    0:06:24 important thing in life to learn about emotional management, to learn about how to handle yourself.
    0:06:29 So you write that an academic career, had you chosen that, would have been a gamble as
    0:06:33 well, which is a really interesting thought because I think a lot of people, when they’re
    0:06:38 choosing their careers, there is that sort of fundamental fork in the road of the safe or
    0:06:42 at least predictable one and then, you know, the other options.
    0:06:45 So what would have been the risk had you chosen the academic career?
    0:06:54 I think that you are so dependent on the biases of other people because the academic job market
    0:06:58 is an incredibly biased place, as is any job market.
    0:07:04 So you’re at the mercy of, you know, what types of things do the people who are in this
    0:07:07 particular place want to study?
    0:07:09 How do your theories fit into it?
    0:07:15 Even as I was going into the graduate program to study with Walter Mischel, I knew that I was
    0:07:21 entering an area that was on the outs because the hot areas were neuroscience.
    0:07:25 The hot areas were kind of all of the very hard cognition.
    0:07:31 And even at Columbia, while I was there, all of the tenure offers went to neuroscientists.
    0:07:36 And there were a few amazing social psychologists who didn’t get job offers.
    0:07:41 And I was seeing this and thought, uh-oh, if I actually want to do this, that’s a big, big risk.
    0:07:45 How meritocratic would you say academic psychology is?
    0:07:48 I think it thinks of itself as incredibly meritocratic.
    0:07:51 I think that it’s much more biased than that.
    0:07:55 I think you need merit up to a certain point.
    0:07:57 But then it’s, you know, personal favorites.
    0:07:59 Who did you study with?
    0:08:01 Who do I owe a favor to?
    0:08:05 I mean, the office politics in academia are just insane.
    0:08:10 And how would you compare academia to poker in terms of meritocracy?
    0:08:13 I mean, I don’t even think there’s a comparison.
    0:08:17 I think poker is so much more meritocratic than academia.
    0:08:21 I was about to say a million times, but one of the things that poker taught me is to be precise.
    0:08:23 So it’s not actually a million times.
    0:08:24 That would be an exaggeration.
    0:08:25 That would indeed, yeah.
    0:08:31 Let me just ask you, how numerate did you consider yourself before playing poker?
    0:08:32 Not at all numerate.
    0:08:36 I actually still, I know that this isn’t something to be proud of.
    0:08:37 It’s just the way my mind works.
    0:08:39 I still count on my fingers.
    0:08:43 I need that visual and tangible cue to help myself out.
    0:08:45 The last math class I took was in high school.
    0:08:51 When it comes to probability, however, you don’t have to learn higher order math to understand
    0:08:54 probability, but you do need to understand probability to play poker.
    0:09:00 So how did you grow from innumerate to a good understanding of probability?
    0:09:04 I think it helped that I did once upon a time have a good math background.
    0:09:06 I mean, I took calculus.
    0:09:08 I was good at math in high school.
    0:09:11 I just never really liked it and dropped it soon after.
    0:09:15 So it was just a muscle of mine that I hadn’t used at all.
    0:09:20 But as Eric Seidel, who became my coach, told me very early on, all you really need to know
    0:09:23 how to do is add, subtract, multiply, divide.
    0:09:30 And the thing is, you are constantly doing and the human mind learns best by doing.
    0:09:34 And in poker, you also have very immediate feedback.
    0:09:37 If you make math mistakes, you’re going to lose money.
    0:09:43 And I found that as I was put in these high-pressure situations and was forced to think in that
    0:09:48 way, my mind eventually unrested itself.
    0:09:52 Imagine two players at a table.
    0:09:54 The cards are dealt.
    0:09:59 Each player must look at her cards and decide whether or not the cards on their own are good
    0:10:00 enough to bet.
    0:10:05 If she wishes to play, she must at minimum call the big blind.
    0:10:10 That is, place as much into the pot as the highest bet that already exists.
    0:10:13 She may also choose to fold or raise.
    0:10:17 But who knows what factors she’s using to make her decision?
    0:10:19 Maybe she has a premium hand.
    0:10:25 Maybe she has a mediocre hand but thinks she can outplay her opponent and so chooses to engage
    0:10:25 anyway.
    0:10:30 Maybe she has observed that the other players view her as conservative because she doesn’t
    0:10:35 play many hands and she’s taking advantage of that image by opening up with worse cards
    0:10:36 than normal.
    0:10:40 Or maybe she’s just bored out of her mind.
    0:10:44 Her reasoning, like her cards, is known only to her.
    0:10:50 Each decision throws off signals and the good player must learn to read them.
    0:10:53 It’s a constant back-and-forth interpretive dance.
    0:10:56 How do I react to you?
    0:10:58 How do you react to me?
    0:11:02 More often than not, it’s not the best hand that wins.
    0:11:04 It’s the best player.
    0:11:10 Betting on uncertainty is one of the best ways of understanding it.
    0:11:15 And it is one of the best ways of conquering the pitfalls of our decision processes in just
    0:11:17 about any endeavor.
    0:11:20 It doesn’t take a gambler to understand why.
    0:11:27 In his critique of pure reason, the German philosopher Immanuel Kant proposes betting as an antidote
    0:11:29 to one of the great ills of society.
    0:11:35 False confidence bred from an ignorance of the probabilistic nature of the world, from a desire
    0:11:39 to see black and white where we should rightly see gray.
    0:11:48 from a misplaced faith in certainty, the fact that to our minds, 99%, even 90%, basically means
    0:11:53 100%, even though it doesn’t, not really.
    0:11:57 Kant offers the example of a doctor asked to make a diagnosis.
    0:12:03 The doctor reaches a verdict on the patient’s malady to the best of his knowledge, but that
    0:12:05 conclusion isn’t necessarily correct.
    0:12:10 It’s just the best he can do given the information he has and his experience in this particular
    0:12:11 area.
    0:12:14 But will he tell the patient he’s unsure?
    0:12:15 Maybe.
    0:12:22 But more likely, if his certainty reaches a specific threshold, a different one for different doctors
    0:12:25 to be sure, he will just state his diagnosis as fact.
    0:12:28 But what if he had to bet on it?
    0:12:36 So describe quickly for me the year 2015 for the Konnikova family.
    0:12:38 It wasn’t a great year.
    0:12:46 The year started off with my mom losing her job and my grandmother dying.
    0:12:51 So that was quite a shock because she had been healthy.
    0:12:53 She was completely self-sufficient.
    0:13:02 She was a volunteer in World War II and had survived so much during the Soviet era.
    0:13:05 And she died because she slipped in the night.
    0:13:07 She put one foot wrong.
    0:13:09 My mom had never lost her job ever.
    0:13:15 And so that was quite a shock that she was just let go during a private equity acquisition.
    0:13:16 My husband lost his job.
    0:13:24 And at the same time, I had this really big health scare and it was really just horrifying.
    0:13:27 So that was a really bad year.
    0:13:32 I’m sure you know the work of Tom Gilovich and others with headwinds and tailwinds.
    0:13:37 Tell me, do most people believe that the good things that happen in their lives are because
    0:13:42 of their abilities and the bad things that happen in their lives are because of bad luck?
    0:13:46 So this goes back to an idea called the locus of control.
    0:13:48 And it was the work of Julian Roeder.
    0:13:53 And Roeder found that there are two types of locus of control.
    0:13:59 And by that, he meant where you think control over events resides, internal and external.
    0:14:04 So if you have an internal locus of control, when good things happen, you take credit for
    0:14:06 them and you say, yeah, that was me.
    0:14:11 And an external locus of control, you say, oh, no, no, you know, it was events in the
    0:14:11 world.
    0:14:13 I had nothing to do with it.
    0:14:17 Most people, he found, have an internal locus when it comes to good things.
    0:14:19 They take credit for their success.
    0:14:22 But an external locus, they switch when things go wrong.
    0:14:23 They say, oh, it wasn’t my fault.
    0:14:27 You know, here are all of the reasons why this went wrong.
    0:14:29 But there are exceptions.
    0:14:31 There are people who have an external locus always.
    0:14:33 That’s not good at all.
    0:14:35 There are people who have an internal locus always.
    0:14:36 That’s also not good.
    0:14:42 And the normal signature is also not great because if you always take credit for the good
    0:14:46 things and don’t take blame for the bad things, you’re going to be overconfident.
    0:14:48 So you need to learn how to balance the two.
    0:14:52 It sounds, though, as if you’ve just drawn an unsolvable puzzle.
    0:14:59 You say both extremes are poor, but also the compromise or the moderate version is poor.
    0:15:02 So how do you optimize external versus internal?
    0:15:07 Yeah, I think that the important thing is to have an internal locus most of the time in
    0:15:12 the sense that you understand that you do control a lot of things.
    0:15:16 But that also means keeping that internal locus for some of the bad events.
    0:15:21 But also, I think the way that you solve that puzzle is through decision-making and analysis.
    0:15:24 You actually learn that both modes of thought are possible.
    0:15:30 And so before you jump to any conclusions, you break it apart and you say, okay, what was
    0:15:31 my decision process?
    0:15:32 What did I control here?
    0:15:33 What didn’t I?
    0:15:34 What was the outcome?
    0:15:37 And am I responsible for that outcome or not?
    0:15:41 Because sometimes it will be something else and sometimes it will be you.
    0:15:47 And pre-poker, how would you describe yourself on the internal versus external scale?
    0:15:52 I was probably someone who was more external on a lot of the good things and more internal
    0:15:53 on a lot of the bad things.
    0:15:57 So the good things that happened were luck and the bad things were my fault.
    0:15:57 Yes.
    0:16:00 I think that that was a lot of the way that I thought about things.
    0:16:04 I actually hadn’t asked myself that question until you just asked me.
    0:16:09 But now that I think about it, I think that that was a lot of my mindset pre-poker, which
    0:16:09 isn’t ideal.
    0:16:15 There is no such thing as objective reality.
    0:16:20 Every time we experience something, we interpret it for ourselves.
    0:16:23 Do we see ourselves as victims or victors?
    0:16:24 A victim.
    0:16:27 The cards went against me.
    0:16:29 Things are being done to me.
    0:16:31 Things are happening around me.
    0:16:34 And I am neither to blame nor in control.
    0:16:36 A victor.
    0:16:37 I made the correct decision.
    0:16:40 Sure, the outcome didn’t go my way.
    0:16:42 But I thought correctly under pressure.
    0:16:45 And that’s the skill I can control.
    0:16:47 A victim of the cruel cards?
    0:16:51 This may serve as something I think of as a luck dampener effect.
    0:16:56 Because you’re wallowing in your misfortune, you fail to see the things you could be doing
    0:16:57 to overcome it.
    0:17:11 You don’t even attempt certain activities because you think, I’ll lose anyway.
    0:17:21 If you think of yourself instead as an almost victor who thought correctly and did everything
    0:17:26 possible but was foiled by crap variants, no matter.
    0:17:28 You will have other opportunities.
    0:17:32 And if you keep thinking correctly, eventually it will even out.
    0:17:37 These are the seeds of resilience, of being able to overcome the bad beats that you can’t
    0:17:42 avoid and mentally position yourself to be prepared for the next time.
    0:17:44 People share things with you.
    0:17:48 If you’ve lost your job, your social network thinks of you when new jobs come up.
    0:17:53 If you’re recently divorced or separated or bereaved and someone single who may be a good
    0:17:55 match pops up, you’re top of mind.
    0:17:59 That attitude is what I think of as a luck amplifier.
    0:18:05 Sure, you can’t actually change the cards and the variance will be what it will be, but
    0:18:09 you will feel a whole lot happier and better adjusted while you take life’s blows.
    0:18:14 And your ready mindset will prepare you for the change in variance that will come at some
    0:18:17 point, even if that point is far in the future.
    0:18:21 Indeed, it’s easy to see how the bad beat seeps into everything.
    0:18:24 It’s not just complaining about the runout.
    0:18:26 It’s complaining in general.
    0:18:31 Once you do that, you slide into dangerous mental waters.
    0:18:33 I have a bad table draw.
    0:18:38 Why are all the good players at my table while I see so many easier tables around?
    0:18:40 I’m card dead.
    0:18:44 Why are other people getting all the big pairs and I’m getting unplayable crap?
    0:18:47 The great players don’t play that way.
    0:18:50 It’s too draining and it makes you too much the victim.
    0:18:52 And the victim doesn’t win.
    0:18:54 Bad table draw?
    0:18:58 It’s a challenging table that will force you to play well.
    0:18:59 Card dead?
    0:19:01 No one knows that.
    0:19:06 If your face reads card dead, everyone will walk all over you as you meekly fold.
    0:19:09 Everything is in how you perceive it.
    0:19:17 Coming up after the break, Maria Konnikova jumps into the
    0:19:18 world of professional poker.
    0:19:19 I’m Stephen Dubner.
    0:19:21 This is Freakonomics Radio.
    0:19:21 We’ll be right back.
    0:19:40 As a newcomer to the world of poker, Maria Konnikova knew that she needed a coach.
    0:19:44 The one she chose was a legendary player named Eric Seidel.
    0:19:50 So Eric ended up being my first choice and he was my only choice because he said yes.
    0:19:58 But I did do research and I did look at a number of possibilities before settling on Eric.
    0:20:04 So you targeted and subsequently stalked your poker mentor, Eric Seidel.
    0:20:06 Well, now that you put it that way.
    0:20:08 Well, I think it’s not so.
    0:20:08 I did.
    0:20:09 No, I did.
    0:20:09 I did.
    0:20:10 I totally stalked him.
    0:20:13 I mean, stalked in a quasi appealing way.
    0:20:18 But tell us what he had or represented that made him the mentor you wanted.
    0:20:21 He had a few different characteristics.
    0:20:23 First, longevity.
    0:20:30 There’s actually no comparison between him and any other player in terms of staying at the top
    0:20:33 of competitive poker for decades.
    0:20:36 And most people, they have kind of this peak and then they go away.
    0:20:42 The other component was that he seemed more old school in the sense of being more psychological,
    0:20:50 more thinking in his approach rather than a lot of the newer poker players who, while brilliant,
    0:20:56 are very mathematically minded and they have just a very calculational approach.
    0:20:58 And that’s not my background.
    0:20:59 That’s not my strength.
    0:21:04 So I wanted to make sure to work with someone who could actually help amplify the skills that
    0:21:05 I already had.
    0:21:10 Okay, but at this point, knowing how to play poker was not among your skills.
    0:21:11 You didn’t know the game at all.
    0:21:13 You said you’d never played any card games.
    0:21:15 Had you played other games as a kid?
    0:21:18 No, we were not a games playing household.
    0:21:18 I read.
    0:21:23 And because I’m a Russian Jew, my parents decided that maybe I would like chess.
    0:21:29 So at some point in elementary school, they enrolled me in this chess club and I lasted
    0:21:31 exactly two weeks.
    0:21:35 Why was it that poker captured your attention?
    0:21:41 I was originally introduced to poker through game theory through the work of John von Neumann.
    0:21:47 As I was reading about luck and kind of immersing myself in the world of chance and how to think
    0:21:52 about chance, I read John von Neumann’s theory of games, which is the foundational text of game
    0:21:52 theory.
    0:21:55 And I didn’t know much about von Neumann or his work.
    0:21:57 And he loved poker, correct?
    0:21:58 Yes.
    0:22:00 He was just an avid poker player and he hated games.
    0:22:02 By the way, he hated roulette.
    0:22:03 He hated chess.
    0:22:04 He hated Go.
    0:22:08 He thought that they were boring because they were either solvable or unsolvable.
    0:22:09 And he loved…
    0:22:10 Back up for a second.
    0:22:11 So you’re saying he hated roulette.
    0:22:12 Mm-hmm.
    0:22:19 And on the spectrum of information, those are at opposite ends of the spectrum.
    0:22:20 Exactly.
    0:22:25 So talk about that and what it was that he was looking for, what it was that he didn’t like
    0:22:26 about those.
    0:22:31 Von Neumann was drawn to poker because it was a game of incomplete information.
    0:22:37 There was a solvable component to it, but there was always an element of the unknown.
    0:22:43 And he was working at the time as a national security advisor in the United States government.
    0:22:45 He was working on the hydrogen bomb.
    0:22:49 I mean, this is someone who was involved at the very highest levels of decision-making.
    0:22:55 And when he saw poker, he said, this is a good analog for that because it’s a game of
    0:22:56 incomplete information.
    0:22:58 Chess is boring because it can be solved.
    0:23:02 There is theoretically always a correct move.
    0:23:04 And roulette is boring because it can’t be solved.
    0:23:05 It’s all chance.
    0:23:05 The house wins.
    0:23:07 There’s nothing you can do.
    0:23:15 Poker is interesting because we can try to find a framework to develop a solution, how to
    0:23:16 think through it.
    0:23:22 And yet, it’s not solved in the sense that there are these elements of the unknown, this
    0:23:27 human element of bluffing, of kind of representing and misrepresenting information.
    0:23:30 This is what decision-making in the real world is actually about.
    0:23:32 And that was the germ of game theory.
    0:23:38 So he came up with game theory as a way to try to solve poker and then ultimately shed
    0:23:44 a light onto how to make these very complex strategic decisions at the highest levels of government.
    0:23:46 So you write about von Neumann.
    0:23:49 He was a god-awful player by every account, poker player.
    0:23:55 So this shook me because we think of von Neumann as a few things, you know, the pioneer inventor
    0:24:00 of game theory intersecting with the birth of computing, et cetera, et cetera.
    0:24:04 But if he was so bad at poker, how good could he have been at game theory?
    0:24:07 He was very good at game theory.
    0:24:13 He had personal failings that came out at the poker table and he didn’t care.
    0:24:15 He liked to have fun when he played poker.
    0:24:17 He liked to host poker games at his house.
    0:24:19 He liked to drink while he played.
    0:24:21 No serious poker player does this.
    0:24:23 He had a little too much gamble to him.
    0:24:29 So I think that he was one of those people who wasn’t very good at applying the game theory
    0:24:31 to the actual game when it came to poker.
    0:24:37 Poker isn’t a homogeneous game.
    0:24:44 There are multiple varieties of play, with names like stud, Omaha, Raz, Badoogie, and horse.
    0:24:47 Each has its own unique set of rules.
    0:24:51 But in any style of poker, the basic parameters are essentially the same.
    0:24:55 Some cards are dealt face-up, visible to all.
    0:24:57 These are the community cards.
    0:25:02 And some face-down, so that only the person to whom they are dealt can see them.
    0:25:08 You make bets based on how strong your hand is, and how strong you think others’ hands are.
    0:25:15 Because the only other cards you know for sure are your own, you’re in a game of incomplete information.
    0:25:19 You must make the best decision you can, given the little you know.
    0:25:26 But the style I’ve chosen to pursue is one particular variant of the game, which happens to be the most popular.
    0:25:29 No Limit Texas Hold’em
    0:25:33 How No Limit Hold’em differs from other forms of poker is twofold.
    0:25:39 The first is in the precise amount of information that is held in common versus in private.
    0:25:44 Each player is dealt two cards face-down, the whole cards.
    0:25:47 This is privileged information.
    0:25:52 I can try to guess what you have based on how you act, but I can’t know for sure.
    0:26:01 The only information I’ll have is your betting patterns once the public information, the cards dealt to the middle of the table face-up, is known.
    0:26:09 The amount of incomplete information in Texas Hold’em creates a particularly useful balance between skill and chance.
    0:26:13 Two whole cards is just about as practical a ratio as you can have.
    0:26:19 Enough unknown to make the game a good simulation of life, but not so much that it becomes a total crapshoot.
    0:26:27 The second thing that distinguishes this particular playing style is the concept of no limit, von Neumann’s own preferred style.
    0:26:36 The power of the pure bluff is restricted in a game of limit, explains Amarillo Slim, one of the best poker players of his day.
    0:26:41 When there’s a limit, it means that the exact amount you bet has a ceiling on it.
    0:26:45 In no limit, you can bet everything you have, at any point.
    0:26:51 And that’s what makes this game a particularly strong metaphor for our daily decision-making.
    0:26:55 Because in life, there is never a limit.
    0:27:03 What’s to stop you from risking all your money, your reputation, your heart, even your life, at any point you choose?
    0:27:04 Nothing.
    0:27:10 There are no rules at the end of the day, save some internal calculus that only you are privy to.
    0:27:14 And everyone around you has to know that when they make their decisions.
    0:27:19 Knowing you can go all the way, how much should they themselves invest?
    0:27:25 It’s the endless game of brinkmanship, popularized by another giant of game theory,
    0:27:31 the Nobel-winning economist Thomas Schelling, that plays out everywhere in our lives.
    0:27:36 Who will say, I love you first, moving all in in the relationship?
    0:27:39 And if you say it, will you be left out, so to speak?
    0:27:41 Who will walk away from the business negotiation?
    0:27:43 Who will wage war?
    0:27:49 The ability to go all in, and the knowledge that going all in is an option for everyone around us,
    0:27:55 is the crucial variable that makes so many decisions so very difficult.
    0:28:03 You can emerge with the deal of a lifetime, or a life partner, or you can find yourself bankrupt, or emotionally devastated.
    0:28:08 Like life, no-limit poker is high risk and high reward.
    0:28:13 And it’s no coincidence that that is the style of play I have chosen to learn.
    0:28:18 If you’re trying to make the best decisions, you might as well go with the best proxy.
    0:28:29 So, in the beginning of the book, where, you know, a smart person who’s a writer who’d never played cards before
    0:28:35 decides that they’re going to play competitive poker at a really high level, it feels like a stunt book.
    0:28:37 And granted, it’s a good stunt. It’s a really good stunt.
    0:28:40 But, you know, it’s a writer who’s got a PhD in psychology,
    0:28:49 putting her research about chance and skill to a real test while entering this competitive and alien ecosystem.
    0:28:52 So, I didn’t mind the stunt, but it did feel like a stunt.
    0:29:05 But over time, your zeal and your desire to learn and study was so contagious that it felt not like a stunt anymore.
    0:29:10 And I’m curious whether that experience was a little parallel for you.
    0:29:16 In other words, how much of it was a great conceit that would make a good book?
    0:29:25 And how much of it was really a way for you to work out your deepest insights about chance and skill and decision making?
    0:29:28 That’s an excellent question.
    0:29:31 And I think that the way that it felt for you is actually spot on.
    0:29:33 This started out as something of a stunt.
    0:29:37 I was looking for a way to look, and this seemed like a good idea.
    0:29:39 And I was like, bam, this is going to sell.
    0:29:40 And it was a stunt.
    0:29:45 In a very kind of self-conscious way of knowing that there are lots of books like this,
    0:29:48 where people, you know, do something for a year, try something out.
    0:29:50 And people like to read that.
    0:29:53 And I thought that I could gain some insight along the way.
    0:29:57 And boy, did it change as I actually embarked on this project.
    0:30:02 And I think that this had to do with Eric and with the fact that Eric loves poker.
    0:30:08 He was able to actually instill some of that love in me from the very early days.
    0:30:12 And I realized that this was so much more than a stunt,
    0:30:18 that this could truly be a way to become a better human, to become a better decision maker,
    0:30:19 to learn about myself.
    0:30:22 And so it became something very different.
    0:30:27 I could never have imagined that that would have been three years of my life,
    0:30:29 that the old end point would just come and go.
    0:30:31 And it became a different book.
    0:30:33 It became a different project.
    0:30:34 It became a passion of mine.
    0:30:40 And how much of it is also that feedback in poker is immediate and real,
    0:30:45 whereas in life, a lot of things we do, we don’t really get great feedback,
    0:30:49 especially if it’s from other people that we’re interacting with.
    0:30:53 I think the fact that in poker you do get immediate feedback is incredibly valuable,
    0:30:57 because that’s also how the mind learns best, so that we know, okay, right or wrong.
    0:30:59 You know, how did this feel?
    0:31:05 And normally in life, it’s just too noisy of an environment.
    0:31:09 There’s too much of a lag between decision and outcome.
    0:31:11 There are too many variables going on.
    0:31:14 And so it’s just this whole morass that your mind can’t disentangle.
    0:31:18 So you can’t figure out, you know, what was me?
    0:31:18 What wasn’t?
    0:31:19 How do I improve?
    0:31:21 It’s incredibly difficult.
    0:31:23 It’s what Robin Hogarth calls a wicked environment.
    0:31:25 Most of life is wicked.
    0:31:34 And at the poker table, you actually are able to make a decision and then you see what happens.
    0:31:40 And over time, you start getting feedback as you play through hands over and over and over,
    0:31:42 because one time anything can happen.
    0:31:45 You can make a horrible decision and you get a good outcome,
    0:31:47 or you can make a really good decision and get a bad outcome.
    0:31:48 And so the feedback’s wrong.
    0:31:51 But if you do that hundreds of times, the feedback becomes aligned.
    0:31:56 And so you’re learning, oh, this is the way that I’m thinking correctly.
    0:32:00 And these are the mistakes I’m making because I’m losing money and it hurts.
    0:32:02 And that also helps you learn.
    0:32:06 I raise.
    0:32:11 An aggressive hedge fund guy who is running over the table re-raises me.
    0:32:14 I make my first mistake by not folding.
    0:32:19 I can’t help but think I’m being pushed around and decide to hold my ground.
    0:32:24 And that may well be true, but I’m not picking the best spot or way to do it.
    0:32:28 Part of me knows that holding my ground with such a marginal hand is a mistake,
    0:32:33 but the other part lacks the nerve to raise and is too stubborn to fold.
    0:32:37 And so I call, leaving myself precious few chips.
    0:32:40 And then I whiff the flop completely.
    0:32:43 The board in no way matches my cards.
    0:32:48 I have almost no prospects of actually making the best hand.
    0:32:50 It’s either bluff or get out.
    0:32:52 The hedge fund guy, though, is first to act.
    0:32:58 And he puts in a massive bet, enough to force me to go all in if I want to call.
    0:33:03 But just as I’m miserably about to fold my cards, a gentleman to my left intervenes.
    0:33:04 What?
    0:33:06 Are you going to let him get away with that?
    0:33:08 I laugh nervously.
    0:33:10 Come on, you have to call.
    0:33:12 He’s bluffing, can’t you see?
    0:33:17 The table all chimes in, confirming my duty to call.
    0:33:21 And I, putting aside everything I’ve learned, do so.
    0:33:27 The hedge fund guy turns over aces, and my first live poker tournament is at an end.
    0:33:30 I wander away, heeding myself.
    0:33:33 I knew better than to do that.
    0:33:35 That wasn’t my knowledge playing.
    0:33:43 That was the worst possible combination of traits, insecurity and gutlessness, leading to half
    0:33:44 measures that will never win.
    0:33:47 I’ve let them get to me.
    0:33:52 I didn’t want to be pushed around, but I wasn’t comfortable doing the pushing around
    0:33:52 either.
    0:33:55 And the result is this mess of a hand.
    0:33:58 I’m hopeless at this game.
    0:34:01 And apparently, I’m hopeless at life.
    0:34:06 A gutless female who wants to be liked more than she wants to win.
    0:34:12 Coming up after the break, Maria Konnikova finds her guts.
    0:34:16 And, not coincidentally, she starts to win.
    0:34:17 I’m Stephen Dubner.
    0:34:18 This is Freakonomics Radio.
    0:34:19 We’ll be right back.
    0:34:34 Maria Konnikova had long wondered how much of our life outcomes one should attribute to chance
    0:34:38 and how much to one’s own volition and skill and decision-making.
    0:34:42 In the game of poker, she found the perfect medium to answer this question.
    0:34:48 She was a total novice, but she persuaded the poker legend Eric Seidel to coach her.
    0:34:52 He appreciated her intellect, and you could see how seriously she took the challenge.
    0:34:56 The original plan called for Konnikova to play for a year and write a book about it.
    0:34:59 But after that one year, she was just getting started.
    0:35:05 She saw that she had made an excellent choice in choosing poker, that unlike most games, it
    0:35:07 could hold a mirror up to real life.
    0:35:12 I decide to fire out another hefty bet.
    0:35:14 Aces, aces, la, la, la.
    0:35:20 Except now, instead of calling, he raises, and the raise is a sizable one.
    0:35:21 Uh-oh.
    0:35:27 Red flags should be waving, horns should be blasting, and I should be folding.
    0:35:29 But none of this enters my mind.
    0:35:32 I hardly pause a second before calling.
    0:35:34 Aces, aces, aces.
    0:35:41 So, deception in poker is not only valuable, but it’s necessary.
    0:35:45 In real life, deception is usually considered a negative.
    0:35:51 Is deception, therefore, an outlier in the poker versus real life parallel, or no?
    0:35:52 I don’t think so.
    0:35:56 I think that we use deception in real life much more than we realize.
    0:35:59 I mean, every single social interaction has deception.
    0:36:03 You don’t necessarily like everyone as much as you tell them you like them.
    0:36:10 And then, on a much broader level, when you’re in a negotiation, you use deception all the time
    0:36:13 to present yourself as a little stronger than you actually are.
    0:36:19 You present yourself in the best light possible in order to be hired, or you’re not going to be hired.
    0:36:23 The person interviewing you is going to present the job in the best light possible.
    0:36:28 All of these are subtle deceptions, and that’s the level of deception that we’re talking about in poker.
    0:36:31 It’s not like you’re completely lying.
    0:36:39 You are just choosing what and how to present, what and how to present about your hand, about yourself.
    0:36:45 So, here’s an amazing statistic that I read in your book, that an analysis done by Ingo Fiedler
    0:36:50 found that the actual best hand won, on average, only 12% of the time.
    0:36:54 So, that’s interesting because it conveys what makes poker so interesting.
    0:36:58 But it also made me wonder what lesson is to be drawn from that.
    0:37:04 It seems to perhaps imply that many of us underestimate our strength in real life, I mean.
    0:37:05 I do agree.
    0:37:06 I do agree.
    0:37:10 I think that that is a fascinating analysis that he did of online poker.
    0:37:16 First of all, it shows just how much of a skill game poker is because you are convincing people
    0:37:19 that you have the best hand when you don’t.
    0:37:24 And it does make you realize that in real life, it’s not the people who hold the best cards.
    0:37:27 It’s the people who convince everyone else, who are the most confident.
    0:37:32 To me, it’s a little bit dispiriting because it’s very hard for me to be that way in real life.
    0:37:36 It’s very hard for me to be the person who oversells my hand.
    0:37:39 Because one of the things I studied in grad school was overconfidence.
    0:37:44 So, it’s one of the things that I’m always aware of and trying not to fall into.
    0:37:49 Let me ask you, whether or to what degree do you think that’s a mark of gender?
    0:37:55 Because research shows that there’s a big split in confidence and overconfidence between the genders.
    0:38:03 And I’m curious whether you feel yours is gender-driven, whether it’s immigrant-driven, whether it’s a quirk of your personality or what?
    0:38:05 I think it’s both.
    0:38:07 I definitely think it’s gender-driven.
    0:38:12 And I actually came to realize that as I immersed myself in the poker world.
    0:38:19 Because I never thought of myself as someone who internalized gender stereotypes because, you know, I studied psychology.
    0:38:20 I knew what they were.
    0:38:22 And I thought that I was above all of that.
    0:38:30 And then poker made me realize how much I had and how often I acted because I’d been socialized to act in that way.
    0:38:43 But I think you make a very interesting point that there’s also part of it is immigrant me and the fact that, you know, I came to this country and was a total outsider, that I didn’t speak English, that we didn’t have any money.
    0:38:46 I wore hand-me-down clothes and not the cool kid clothes.
    0:38:52 All of those things probably stayed with me on some level and made me feel a little bit more self-conscious.
    0:39:00 And when you say you were socialized to act in that way as a female, what do you mean in that way and how did that translate to playing poker?
    0:39:05 When you’re female, you try not to step on people’s toes.
    0:39:08 You try to be affable.
    0:39:09 You try to be nice.
    0:39:11 You try to not be confrontational.
    0:39:20 And it’s very adaptive because if you’re confrontational, if you actually push back, it’s not going to go well.
    0:39:37 Because all of the research on the psychology of negotiation and negotiating while female shows you that women are judged on very different criteria for men and that women who negotiate more are not only not liked as well, but they’re not going to get what they negotiate for.
    0:39:48 And so you become socialized in a sense to really embody a lot of those characteristics because it’s the smarter way to go.
    0:40:01 So in poker, I realized that I was being passive, that I was folding more often, that I wasn’t standing up for myself because I always assumed, well, if you’re raising, you must have the better hand.
    0:40:05 Oh, well, I don’t want to be too aggressive because then you’re not going to like me.
    0:40:11 And it was just this realization that the need to be liked was somehow stronger than the need to actually win.
    0:40:20 So as you’re getting acclimated to the game, you recognize that, A, you’ve got these traits that are traditionally female and that you want to adjust them.
    0:40:30 But you also understand that your gender can be used to your advantage against male players who may have their own perceptions of how a female should or would play.
    0:40:43 It was one of these aha moments for me when I realized that gender could actually be a huge asset at the poker table because people form impressions of everyone right away.
    0:40:45 I mean, it’s just something that our brains do intuitively.
    0:40:50 The first thing people notice about me is that I’m a woman because that’s what stands out at a poker table.
    0:40:56 And so they react not to me as a player, but to me as a female, first of all.
    0:41:02 The best players will adjust eventually, but especially at the levels where I started out, these weren’t the best players.
    0:41:10 And so to me, the most important thing became how do they see women and how do they see women who play poker?
    0:41:13 And they will show you pretty early on.
    0:41:19 So I remember one experience where I was playing against this guy and he just kept betting and betting.
    0:41:25 And finally, I folded and he placed his cards face up and said, see, I had you beat.
    0:41:26 I had the best hand.
    0:41:30 And that was one of these moments of realization of, oh, you know, well, thank you so much.
    0:41:31 Thank you, sir.
    0:41:34 I appreciate the information because in anything, information is power.
    0:41:40 He’s showing you because he wants to be seen as someone who wasn’t exploiting you by bluffing, correct?
    0:41:41 Exactly.
    0:41:44 So he wanted me to know that he was trying to be a gentleman.
    0:41:47 And he actually said, I didn’t want to take any more of your chips.
    0:41:49 You know, they’re very chivalrous.
    0:41:53 They don’t want to be perceived as kind of bullying a woman.
    0:41:54 So you adjust to that.
    0:41:56 So whenever they bet big, you fold.
    0:41:58 You fold very good hands.
    0:42:03 Then you have the people who just, they don’t think you should be at the poker table at all.
    0:42:05 And they’re going to do a few different things.
    0:42:10 When they bet big, you have to call and you have to find it in yourself to keep calling
    0:42:14 because they’re going to try to bluff you over and over and over because they don’t think
    0:42:15 you should be there.
    0:42:17 So they’re going to bully you.
    0:42:22 So once you figure out how do you see women, what’s your perception, and how do you want
    0:42:28 to kind of play against me because you’re playing against a woman, then all of a sudden I have
    0:42:32 this very powerful arsenal of new weapons and new ways to play against you.
    0:42:37 There’s a false sense of security in passivity.
    0:42:43 You think that you can’t get into too much trouble, but really, every passive decision
    0:42:45 leads to a slow but steady loss of chips.
    0:42:51 And chances are, if I’m choosing those lines at the table, there are deeper issues at play.
    0:42:57 Who knows how many proverbial chips a default passivity has cost me throughout my life.
    0:43:02 How many times I’ve walked away from situations because of someone else’s show of strength
    0:43:04 when I really shouldn’t have.
    0:43:10 How many times I’ve passively stayed in a situation, eventually letting it get the better
    0:43:14 of me, instead of actively taking control and turning things around.
    0:43:18 Hanging back only seems like an easy solution.
    0:43:22 In truth, it can be the seed of far bigger problems.
    0:43:29 I know all this, but I had somehow thought that my training in psychology, my knowledge of these
    0:43:35 biases, the fact that I’ve achieved some form of professional success in my life, meant
    0:43:37 that I had overcome my socialization.
    0:43:43 But what poker is showing me, now that I take a moment to really look, is how far that is
    0:43:44 from the truth.
    0:43:50 It isn’t that I’m incapable of learning an aggressive approach or understanding its merits.
    0:43:56 It’s that I have learned and understood and want to make it work, but can’t because of
    0:44:02 the emotional baggage that has accumulated without my awareness throughout my entire professional
    0:44:03 life.
    0:44:05 I’m not a blank slate after all.
    0:44:10 It isn’t a pleasant realization, but it is an important one.
    0:44:14 Now that I see it, perhaps I can start working through it.
    0:44:23 So one would think that even a poker novice having a PhD in psychology, one would think
    0:44:27 that that would prove incredibly useful in reading other players, did it?
    0:44:29 It did.
    0:44:29 It did.
    0:44:33 But not necessarily in the way that I thought it would.
    0:44:39 I thought that I would actually have some better abilities at tells, at reading players
    0:44:41 and figuring out what’s going on.
    0:44:47 It ends up that I didn’t, especially at the beginning, that I would fall for actually a
    0:44:53 lot of the biases that I’d studied, that I would make assumptions about players in the
    0:44:58 same way that they were making assumptions about me, only I didn’t quite realize just how
    0:45:00 wrong my assumptions were.
    0:45:07 But where it did help eventually is in kind of a metacognitive awareness that helped me identify
    0:45:11 those mistakes and fix them because I had the vocabulary.
    0:45:15 I realized that I was focusing on the wrong things.
    0:45:20 I was focusing on what people looked like, things like that, how they acted.
    0:45:25 What I should have been focused on, which is quite funny because it was most of what Walter
    0:45:30 Michelle’s work had been for the last 20 years, was on situational dynamics.
    0:45:31 What’s going on at this table?
    0:45:34 How are these people relating to each other?
    0:45:36 How are they reacting?
    0:45:39 How do they act under these different situations?
    0:45:46 Once I realized that that was the most important thing, then my reading abilities improved and
    0:45:48 I was actually able to use my psychology background.
    0:45:54 But there have been poker players who dismiss the people reading part of it and the social
    0:45:59 dynamic part of it and just are quants, just play the probabilities and succeed.
    0:46:00 Yes.
    0:46:04 So what’s to say that you’re not overvaluing that part?
    0:46:05 Nothing.
    0:46:09 And I think that they would probably say that I am overvaluing it.
    0:46:11 I think that you play to your strengths.
    0:46:13 The quant side is not my strengths.
    0:46:20 I’ve mastered it to the point that I don’t make horrible mistakes of addition and subtraction
    0:46:22 when I’m calculating pot odds.
    0:46:23 But that’s about it.
    0:46:30 I think the way that you become a great player is to figure out what works for you.
    0:46:36 What Eric taught me is that there’s almost never a right way to do something, a right way
    0:46:39 to play in a certain situation.
    0:46:41 There’s a right way to think about it.
    0:46:47 So one gathers that it took you a little longer to get good than you maybe thought or would
    0:46:47 have liked.
    0:46:53 But then you really start improving on many dimensions, gameplay and strategy and stamina
    0:46:55 and self-control.
    0:47:01 And then in 2018, you have a really good year and you win a big tournament.
    0:47:01 Congratulations.
    0:47:02 Thank you.
    0:47:04 Which is super fun to read about.
    0:47:07 And then the next year, you have a less good year.
    0:47:11 Let me just ask you to summarize on balance, especially the financial part.
    0:47:17 We are told that you took in over $300,000 in poker earnings, which sounds like a lot of
    0:47:17 money.
    0:47:23 But what did it cost you to get that $300,000 over what length of time are we talking?
    0:47:25 And then what were the expenses?
    0:47:28 Because you’re traveling and staying in places.
    0:47:31 And I even want to hear about the opportunity costs.
    0:47:33 In other words, did you come out ahead or no?
    0:47:37 What people don’t realize when they look at tournament earnings, which is what that over
    0:47:44 $300,000 is, is that that’s just earnings that does not count buy-ins, that does not count
    0:47:46 travel, that does not count all of those expenses.
    0:47:48 So this is over my entire time.
    0:47:50 This is over three years.
    0:47:53 When I first started playing, I was losing money.
    0:47:56 And I was writing it off as kind of an expense for the book.
    0:47:57 This was experience.
    0:47:59 This was the cost of doing it.
    0:48:08 And then in 2018, when I won over $200,000, what I really took home was much less because
    0:48:10 I’d been traveling all over the world.
    0:48:14 I had played a lot of tournaments in which I hadn’t cashed.
    0:48:21 So I made much less than that, maybe somewhere like $50,000, which is still very good.
    0:48:22 It’s still an up year.
    0:48:26 But as you correctly say, there are also opportunity costs.
    0:48:28 You know, I wasn’t taking any writing assignments.
    0:48:29 I was on leave from the New Yorker.
    0:48:35 I think at the end of the day, it was still worth it because it enabled me to gain this experience.
    0:48:37 It enabled me to write the book.
    0:48:42 And it also gave me very valuable and marketable experience in other ways.
    0:48:50 After I’d had my wonderful year, I was invited to Davos to talk about my poker experience at the World Economic Forum.
    0:48:52 I’ve never been invited to Davos.
    0:48:55 And that door would not have opened to me otherwise.
    0:49:03 So this is one of those books that I really, really didn’t want to end because the journey was so satisfying.
    0:49:08 And as you’re learning about poker, we’re learning it with you.
    0:49:18 But there was one thing that just kept nagging at me, which is how much does poker really relate to real life?
    0:49:32 And the more I read, the more I’d come to think the answer was not really that much, that most interactions we have with people, either individually or in groups or society, that it doesn’t really translate so much.
    0:49:34 But you were arguing that it really does.
    0:49:38 So I was really happy to see that your last chapter addressed this head on.
    0:49:39 It’s called The Ludic Fallacy.
    0:49:46 So describe for us where this name comes from, Nassim Taleb, and how you wrestle with it.
    0:49:52 Because your book is essentially a willful suspension of this idea that you go at head on.
    0:50:01 So Nassim Taleb coined this phrase, The Ludic Fallacy, which basically just tears apart the whole premise of my book.
    0:50:09 He says that you can’t use games as a metaphor for life because games are neat and life is messy.
    0:50:16 And I actually wholeheartedly agree with the fact that life is messy and games are not.
    0:50:22 And I think that that actually makes them much more powerful as teaching tools.
    0:50:30 We don’t learn well in life because it’s a noisy environment, because you can’t figure out what’s going on, because there are too many variables.
    0:50:32 It’s too uncontrollable.
    0:50:44 What poker does is remove some of that noise, yes, in an artificial way, but in a way that actually allows you to access your thought process on a much deeper level.
    0:50:50 And then you can go to that noisy arena of life and learn to deal with it better.
    0:50:54 Yes, poker doesn’t have as terrible outcomes.
    0:50:57 You know, even no limit hold’em where you can wager it all.
    0:51:01 All you’re going to lose are your chips or however much money is on the table.
    0:51:03 In life, you can lose everything.
    0:51:14 But poker, in teaching you how to deal with those losses on a game level, it then translates to a life level where all of a sudden you have the skills.
    0:51:16 You have the skills of emotional resilience.
    0:51:24 You have the skills of self-analysis to be able to get through those moments where life gets you down much more than poker ever could.
    0:51:33 Can you give me an example of a good decision you’ve made in real life recently that you feel was directly influenced by your poker training?
    0:51:40 I think that I’ve started approaching relationships in a very different way.
    0:52:03 One of the things that poker really brings home is the sunk cost fallacy, which is something that plagues us a lot in our decision process, which is basically we look at things that we’ve already invested and rather than say, I can’t change it, that’s the past, I need to move on and make the best decision I can, knowing what I know now, we actually don’t do that.
    0:52:07 And instead we say, well, I’ve already spent so much, I might as well keep going.
    0:52:09 And this is true financially.
    0:52:13 You know, we put good money after bad when it’s clear that an investment wasn’t working.
    0:52:15 It’s true personally.
    0:52:19 When we say, well, I’ve already spent so much time on this, I might as well finish it.
    0:52:28 Instead, we’d be much better suited to say, hey, you know, that was time I can’t get back, but what I can control is the time I spend now.
    0:52:31 So why don’t I actually use it in a more productive and a better way?
    0:52:36 Poker has actually forced me to confront that head on in my own life.
    0:52:49 And over the last few years, I’ve cut so many toxic relationships from my life that I realized had only been a part of my life because I’d invested so much time and energy into them.
    0:52:58 You know, friendships that I’ve had for a very, very long time that I realized weren’t friendships that were draining me more than anything else.
    0:52:59 All right.
    0:53:00 Let me ask you a last question.
    0:53:03 So you’ve gone to a lot of trouble in your life.
    0:53:04 I mean, I shouldn’t say trouble.
    0:53:06 You’ve enjoyed it and done well with it.
    0:53:16 But you’ve gotten a PhD in psychology, then you immersed yourself in a very serious study of poker and traveled around the world to play and get better and ultimately become good and win and so on.
    0:53:25 For someone who isn’t going to do any of that, how can we get better at basic decision making and self-control?
    0:53:35 A lot of the things that I try to distill in my book are the mini lessons that I learned for myself through doing this.
    0:53:44 So I hope that actually, I know this is a terrible answer because it sounds like read my book, but I hope that the book can actually serve as a cheat sheet for people.
    0:53:46 You know, I did this so that you don’t have to.
    0:53:56 All it comes down to ultimately is something that you can, I think, get without reading my book, which is learn to see yourself from an external perspective.
    0:54:03 Learn to be more mindful and more in tune with what you’re thinking, what you’re feeling.
    0:54:08 That’s what will enable you to spot the errors that you make in your decision process.
    0:54:12 Most of the time, we don’t notice it because we don’t pay attention to ourselves.
    0:54:18 We don’t notice that we’re making a decision while angry because we don’t stop to assess, oh, I’m angry.
    0:54:19 What’s making me angry?
    0:54:22 We just don’t have that sort of internal conversation.
    0:54:35 And I think getting into the habit where just before you make any decision, before you do anything, you just stop, take a breath, and take a moment to reflect and to check in with yourself and see, what am I thinking?
    0:54:37 Why am I thinking that?
    0:54:37 What am I feeling?
    0:54:39 Why am I feeling that way?
    0:54:41 Okay, now let me act.
    0:54:42 Now let me respond.
    0:54:54 And I think that that’s one of the most powerful tools that we can use without poker, without anything, that will enable us to be better versions of ourselves and make better decisions at the end of the day.
    0:54:58 Nothing is all skill.
    0:54:59 Ever.
    0:55:03 I shy away from absolutes, but this one calls out for my embrace.
    0:55:10 Because life is life, luck will always be a factor in anything we might do or undertake.
    0:55:21 Skill can open up new vistas, new choices, allow us to see the chance that others less skilled than us, less observant or less keen, may miss.
    0:55:28 But should chance go against us, all our skill can do is mitigate the damage.
    0:55:30 And the biggest bluff of all?
    0:55:32 That skill can ever be enough.
    0:55:39 That’s the hope that allows us to move forward in those moments when luck is most stacked against us.
    0:55:43 The useful delusion that lets us push on rather than give up.
    0:55:45 We don’t know.
    0:55:48 We can’t ever know if we’ll manage or not.
    0:55:51 But we must convince ourselves that we can.
    0:55:55 That in the end, our skill will be enough to carry the day.
    0:55:57 Because it has to be.
    0:56:07 That was Maria Konnikova, and her book is called The Biggest Bluff, How I Learned to Pay Attention, Master Myself, and Win.
    0:56:10 Like I said, this conversation was recorded in 2020.
    0:56:13 Konnikova is now working on a book about cheating.
    0:56:20 She also publishes a substack called The Leap, and she co-hosts a podcast with Nate Silver called Risky Business.
    0:56:22 And she is still playing poker.
    0:56:25 Last year, she won her first World Series of Poker racelet.
    0:56:29 We will be back very soon with a new episode of Freakonomics Radio.
    0:56:31 Until then, take care of yourself.
    0:56:33 And if you can, someone else, too.
    0:56:38 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:56:42 This episode was produced by Mary DeDuke and updated by Dalvin Abouaji.
    0:56:49 Audio excerpted courtesy Penguin Random House Audio from The Biggest Bluff by Maria Konnikova, narrated by the author.
    0:57:02 The Freakonomics Radio network staff also includes Alina Cullman, Augusta Chapman, Eleanor Osborne, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jasmine Klinger, Jeremy Johnston, Morgan Levy, Sarah Lilly, Tao Jacobs, and Zach Lipinski.
    0:57:10 You can find our entire archive on any podcast app or at Freakonomics.com, where we publish transcripts and show notes.
    0:57:13 Our theme song is Mr. Fortune by the Hitchhikers.
    0:57:16 Our composer is Luis Guerra.
    0:57:20 This week’s episode includes additional music by Michael Riola and Stephen Ulrich.
    0:57:22 As always, thanks for listening.
    0:57:32 I’ve already lost followers.
    0:57:45 Because I went down the poker road and I am someone who, you know, espouses gambling and I’m ruining children and I’m sinful and I’m the symbol of everything that’s wrong with America.
    0:57:48 Presumably you dispute a few of those charges?
    0:57:49 I do. I do. Yes.
    0:57:57 The Freakonomics Radio network.
    0:57:59 The hidden side of everything.
    0:58:03 Stitcher.

    Before she decided to become a poker pro, Maria Konnikova didn’t know how many cards are in a deck. But she did have a Ph.D. in psychology, a brilliant coach, and a burning desire to know whether life is driven more by skill or chance. She found some answers in poker — and she’s willing to tell us everything she learned.

     

     

     

  • 639. “This Country Kicks My Ass All the Time”

    AI transcript
    0:00:06 you may recognize this voice especially if you watch a lot of c-span i was on an airplane
    0:00:12 not too long ago where i sat down next to this mother and daughter 80 and 60 they wanted to know
    0:00:16 who i was why are people paying attention to me asked me if i was a professional athlete which at
    0:00:22 my age is quite the compliment that is cory booker he did play college football at stanford but that
    0:00:29 was a long time ago he’s 56 now and he is a united states senator from new jersey and i said no i’m
    0:00:35 united states senator and they suddenly did what most americans would do when they meet a congressperson
    0:00:38 out in the wild and they don’t know what party they’re in they want to know are you on my team
    0:00:42 or their team they said republican or democrat and i said ma’am i’m a democrat and she looked at me
    0:00:48 so angrily crossed her arms and said well i should have brought my trump hat and swiveled away from me
    0:00:54 i go ma’am ma’am donald trump oh my gosh he signed two of the biggest bills i’ve ever written in my
    0:00:59 life into law one of those bills promoted criminal justice reform the other one
    0:01:06 which was tucked into trump’s 2017 tax laws boosted incentives for investing in low-income
    0:01:12 neighborhoods let me tell you by the time we landed we were talking and laughing and sharing stories
    0:01:18 and i was affirming to her the truth that we all in this nation have so much in common
    0:01:26 americans may have a lot in common but for a good while now we’ve been living in a time of violent
    0:01:33 political attacks and outright assassinations these days the idea of talking politics with
    0:01:39 your seatmate on a plane just isn’t the norm anymore if it ever really was but cory booker
    0:01:45 seems to truly believe what he says about how much we have in common i say seems to believe because
    0:01:52 it can be hard to tell how real someone’s enthusiasm is booker’s enthusiasm certainly feels real and it is
    0:02:02 definitely abundant in washington he is widely thought of as a bridge builder on the other hand he recently gave
    0:02:12 the longest senate speech in u.s history 25 straight hours to warn about the grave and urgent danger posed by the
    0:02:18 second trump administration here’s a bit from our one near the beginning i rise with the intention of
    0:02:25 disrupting the normal business of the united states senate for as long as i am physically able
    0:02:31 the speech got booker an enormous amount of attention and this is someone who already draws plenty of
    0:02:39 attention in washington but what was that 25 hour speech exactly a heartfelt defense of the defenseless
    0:02:47 a call to action for everyone who believes that u.s democracy is in trouble the unofficial launch of
    0:02:55 cory booker’s own presidential campaign yes yes and probably yes booker likes to cite a famous speech
    0:03:01 that franklin roosevelt gave in 1941 less than a year before the u.s entered world war ii it’s come to be
    0:03:08 known as the four freedoms speech roosevelt said that people everywhere in the world deserved freedom of
    0:03:16 speech and expression freedom of worship freedom from want and freedom from fear cory booker is one of the
    0:03:23 most prominent voices saying that a lot of americans right now a lot of different kinds of americans do not
    0:03:32 feel free from fear today on freakonomics radio cory booker on the politics of fear the politics of hope
    0:03:41 and how to split the difference also happy birthday america happy 249th birthday have you got it all figured
    0:03:58 out by now this is freakonomics radio the podcast that explores the hidden side of everything with your host
    0:04:16 cory booker was born in washington dc his parents were executives at ibm the family moved to new jersey
    0:04:23 and cory went on to study political science and sociology at stanford american history at oxford and
    0:04:29 he got a law degree from yale then he moved back to new jersey he lived for eight years in a public housing
    0:04:36 project in newark while working as a lawyer for low-income families in 2006 he was elected mayor of newark
    0:04:45 he focused on education reform economic development and crime reduction one local magazine called him super mayor
    0:04:52 he was known to shovel people’s driveways during snowstorms he once ran into a burning building to save someone trapped
    0:05:01 inside in 2013 he was elected to the u.s senate at age 44 he is still one of its younger members the median age
    0:05:10 in the senate is nearly 65 i spoke with booker on june 23rd a couple of months after his 25 hour speech
    0:05:19 hello check one hello yes senator booker it’s really good to hear your voice steven how you been um uh it’s been
    0:05:25 why do i always feel like that’s a loaded question on the day we spoke the senate was working over
    0:05:30 donald trump’s big beautiful bill or at least the republican senators where democrats like booker
    0:05:37 had been pretty much locked out do you have a favorite nickname for the trump mega bill at least one you can
    0:05:44 say on the radio i have uh the same alliteration but in negative terms but let’s let’s call it b3 b3
    0:05:50 what does b3 stand for in your mind though the big bad betrayal of a bill booker like just about every
    0:05:57 prominent democrat is openly antagonistic towards donald trump that is the flavor of the party he also
    0:06:04 sees this disdain for trump as a unifying force within a party that isn’t unified around much else
    0:06:11 because of donald trump and his darkness and his crassness and his cruelty i think he is making a
    0:06:18 way for people that are yearning for a different politics that reminds us that we belong to each
    0:06:24 other that reminds us that we’re one nation that we actually do better we get richer we are as he
    0:06:29 would say greater when we come together not when we cut each other down and how about the particulars
    0:06:36 of trump’s big bill to know this bill is to hate this bill when you tell republicans independents or
    0:06:42 democrats what’s actually in the bill the numbers drop dramatically but there is no real public debate
    0:06:48 there’s no real public forum where people are seeing folks stand by the various provisions unfortunately we
    0:06:54 still see large percentages of americans do not realize how profoundly this bill is going to affect their
    0:07:00 name three things in this bill that you think will most significantly have a negative effect
    0:07:08 one is the savage medicaid cuts that will see millions of americans losing their health care
    0:07:14 and rural hospitals especially hospitals in general will face struggles with the medicare cuts
    0:07:19 but we’ll see many many hospital closures in areas that really can’t lose that so that’s number one
    0:07:26 number two is our commitment to food assistance most families who end up on snap and rely on those
    0:07:32 programs to meet the hunger needs of their children don’t stay on it for that long but here is going to
    0:07:36 be cuts they’re going to affect again millions of americans losing food assistance when they need it the
    0:07:44 most and then the final thing is just overall costs on american families will go up because of the
    0:07:49 tax on the affordable care act people’s health care premiums will go up energy costs will go up because
    0:07:55 of its attacks on the clean energy programs that we did in the last congress it’s something that’s going
    0:08:01 to make life for the average american expensive all while cutting taxes for billionaires and racking up
    0:08:06 trillions of dollars more for our deficit the deficit is one of those things that everyone
    0:08:13 nods toward and gnashes their teeth over but there’s been very little movement toward actually addressing
    0:08:17 it we’ve spoken on the show with i don’t know if you know jessica riedel she’s an independent tax and
    0:08:22 budget analyst she makes the point that there are plenty of members of congress who are truly
    0:08:27 concerned and there are even bipartisan groups who really want to address it but they’re fearful of taking
    0:08:33 action or even speaking out much can you take us inside that a bit as a former mayor it’s
    0:08:42 appalling to me that while governors and mayors balance budgets and live within their means we are a
    0:08:51 that the deficit is exploding in a profligate manner while it is true that presidents of both
    0:08:59 parties have been adding to that debt since you know i’ve been an adult the reality is democrats have done
    0:09:06 a lot better at reining in those debts remember bill clinton did not add to the overall deficit in our
    0:09:11 country he balanced his budget it was the last balanced budget we had under clinton wasn’t it
    0:09:17 exactly barack obama lowered the deficit spending he didn’t balance his budget but dramatically
    0:09:25 lowered deficit spending unfortunately the most profligate deficit creator in my lifetime has been
    0:09:31 donald trump even though he promised that his first tax bill was going to create so much growth in
    0:09:38 our country that it would pay for itself but it didn’t what we ended up doing was digging ourselves
    0:09:44 deeper because of these massive tax cuts for the wealthiest and the biggest corporations when i was
    0:09:54 the city of newark i did both i cut the size of my government by 25 deep difficult cuts during a
    0:10:01 recession that i had to do but i also found ways of increasing my revenue as a city what’d you do how’d
    0:10:09 you increase revenues one we did raise taxes but number two we created the right kind of tax breaks
    0:10:16 that would incentivize investment and for the first time in over 50 years newark had a massive economic
    0:10:22 period of growth where we increased our overall tax revenues cut our spending by 25 and we’re able to
    0:10:28 grow our way out of the budget problems but we had to increase revenue and if we were smart about doing
    0:10:36 our cutting like i can’t believe we still have the same procurement laws in the federal government that
    0:10:41 are relics from a different era when you didn’t have the kind of technology you have that could help
    0:10:47 us get more for less the last thing i’ll say which is an area that stuns me that’s become so partisan
    0:10:54 we don’t collect the taxes that were owed the wealthiest amongst us have the worst rates for
    0:11:00 non-payment of taxes but we don’t have an irs that can go after the big tax cheats in our country
    0:11:05 that would also give us over a 10-year period hundreds of billions of dollars of revenue
    0:11:14 now the trump tax cuts of 2017 lowered the top personal rate from 39 and a half to 37 so you know
    0:11:20 that’s a drop but not a huge drop and this is a standard line of yours talk about the rich need to
    0:11:24 be taxed more is it individuals you’re talking about and is it avoidance that you’re talking about or
    0:11:29 is it more corporate tax and strategy because those are really different universes i know you
    0:11:35 understand that but i see this in the campaigns in city elections in new york city where i live right
    0:11:43 now for mayor it’s become a mantra tax the rich you know until they bleed and i’m guessing that’s not
    0:11:47 what you have in mind because you understand that people who make a lot of money are good to have around
    0:11:52 so how do you think about splitting up the personal tax rates and the corporate well first of all i think
    0:12:00 it’s a mistake to use language that pits americans against each other i think it actually turns people
    0:12:06 off as the only united states senator that lives in a community technically that’s below the poverty line
    0:12:14 i know that there is aspirational ideals that my community wants they don’t vilify the wealthy what is
    0:12:20 really needed is for all of us to understand we’re four percent of the globe’s population the most
    0:12:25 privileged four percent in many ways because we live in a country of such abundance we could have a tax
    0:12:33 system that creates the outcomes that all of us should want i think it is outrageous for example that
    0:12:39 your chances of plunging into poverty go up so dramatically in america if you choose to have a child
    0:12:46 we have one of the lowest child allowances so i’m a big believer that we should take on the extra cost
    0:12:53 of massively increasing the child tax credit in fact that cuts child poverty in half that shows once and
    0:12:59 for all that child poverty in america which we tolerate i think it’s a moral obscenity is not an
    0:13:05 inevitability it’s a policy choice i was under the impression the child tax credit does get an increase
    0:13:13 in the new trump bill it is not increased for the lowest income people in other words it’s not made
    0:13:20 fully refundable which is the element of the child tax credit that cut the child poverty rates so
    0:13:25 dramatically so what i’m saying to you to go back to your original question about the wealthiest amongst us
    0:13:33 if we went back to reagan era or clinton era or obama era tax rates that were not onerous the wealthy
    0:13:40 got wealthier during those periods but we do need a tax system that allows working people not to have a
    0:13:46 poverty trap we used to be one of the best countries in the world to move from the bottom quintile
    0:13:53 through grit hard work education now it’s better to be born in classes societies like england because
    0:14:00 they are more economically mobile than we are other countries are out americaning us you brought up the
    0:14:07 economic instability of having a kid i wonder when you look at the fertility rate in the u.s now which
    0:14:13 has gotten quite low well below the replacement rate what are some other forces that are pushing against
    0:14:19 it and you know i wonder about you you’re one of the few childless senators how do you think about
    0:14:23 whether you want to have children i hope you don’t think that’s an invasion of privacy but i’m curious
    0:14:29 if you think about having children yourself what are some of the factors that go through your mind
    0:14:35 i have a strong suspicion that my mother put you up to that question and my significant other maybe two
    0:14:41 these are conversations that are being had in my home but let’s be really blunt and look at the data
    0:14:47 i want to ask my staff like what are the reasons why people have abortions my staff rightfully said
    0:14:52 to me it’s none of our damn business why somebody chooses to make decisions about their own body but
    0:14:57 i pushed them and they did some research and found out the number one presented reason for people that
    0:15:04 have abortions is that they cannot afford to have children because indeed it does massively increase your
    0:15:11 economic instability because we are one of the worst developed countries for not just child allowances or we might
    0:15:17 call it the child tax credit but we have the most unaffordable child care to get quality child care in
    0:15:24 america in most states it costs more than tuition at the local college we are a nation that says we don’t
    0:15:31 give you paid family leave we don’t give you maternity leave we make it so difficult on families and here’s the
    0:15:37 thing that i think is an opportunity i think there’s a chance for us to have a radical pro-family agenda because
    0:15:44 now i’m reading pro-life groups who i fundamentally disagree with many of them are saying things that i
    0:15:50 strongly believe in that we need to have more pro-family pro-children legislation like paid family leave
    0:15:56 maternal leave higher child allowances or child tax credit i think it should be one of the fundamental
    0:16:03 pillars of us reuniting and healing these partisan rifts to say we are going to be the most pro-family
    0:16:11 nation again what you just said about family leave being an issue in the pro-life camp makes me think
    0:16:18 about all the issues that have been historically associated with democrats many of which seem to
    0:16:24 have been quite successfully co-opted by republicans over the past few years there is lowering prescription
    0:16:29 drug prices paid family leave and other pro-family policies as you mentioned expanding the child tax
    0:16:35 credit even addressing the affordability crisis can you talk to me for just a moment about this notion
    0:16:41 of republicans co-opting these democratic planks and i know that there have been plenty of times where
    0:16:47 republican planks become democrat and vice versa but i want you to speak to that especially if you don’t
    0:16:54 mind carrying it into the question about what the heck has happened to the democratic party in other words if
    0:17:00 you had all these positions that so many people including a lot of republicans are now in favor of what happened
    0:17:05 yeah well look if you look at the data every poll i looked at when you took the names away
    0:17:10 republican democrat trump harris get all those names and just poll the policies of the candidates
    0:17:16 you saw that the policies of the democratic party were winning in a much more significant way
    0:17:22 than the general policies of the republicans people ask me all the time oh what’s the democratic party
    0:17:26 going to do to save the democratic party i say if the democratic party is more concerned about saving
    0:17:31 the democratic party than serving the american people then the democratic party doesn’t deserve
    0:17:38 to be around this is a moment that we are about to see a generation of leaders step off the stage the last
    0:17:45 baby boomer president the last baby boomer head of the senate for us democrats and this is a time
    0:17:50 i believe that we need to redeem the american dream this idea that anybody born in any circumstances
    0:17:57 can make it in america the very idea of america we need to make real again there is another democratic
    0:18:03 position yours actually promoting what you call baby bonds that is included in trump’s bill but with a new
    0:18:11 name now it’s called trump accounts what do you think of that yes god bless the idea behind it that that i
    0:18:16 have been trumpeting for about 10 years the idea that every kid in america could have an individual
    0:18:22 investment account that they could watch on their phone the power of that is transformative the way
    0:18:29 they have written it right now benefits the wealthy and hurts the poor how so there are asset limits to
    0:18:36 qualify for food stamps there are asset limits to qualify for medicaid a poor family who has a thousand
    0:18:44 dollars or more in the individual investment account can make them ineligible for those important benefits
    0:18:49 you’re saying the money from the baby bond or whatever you want to call it would make them ineligible for certain
    0:18:55 benefits that they’d otherwise receive yes and then another part of it that they don’t correct for because our bill was
    0:19:00 written in a way that was progressive that the lowest income kids would see some of the greatest benefits the way they’ve
    0:19:06 written it actually is the reverse of that right now it says that a family could put up to five thousand dollars
    0:19:30 into those accounts and enjoy the tax benefits while working families low income families are not going to be able to do that and i’m fine with that but maybe we should be doing some things to address that the benefit could be going upwards and i think there’s some design elements that could get something like this back on track if only donald trump and others would listen to me in their design we could correct for some of these failings i know
    0:19:35 you’ve talked a lot about housing affordability or the lack thereof which is you know a big and complicated
    0:19:42 problem that involves government in many ways i know there’s something in this bill about i think mike lee is
    0:19:48 most involved in this from utah has to do with them selling off public lands some of which might be
    0:19:54 for oil and gas drilling but some of which might be for development including housing now i don’t think utah has any
    0:19:58 scarcity of land for housing i don’t know i’m a new yorker everything seems
    0:20:06 wide open to me by comparison but is that a viable way to make more land available for housing and will
    0:20:13 that actually trigger more housing by selling off more public land no god no it’s disastrous i mean this
    0:20:21 is one of the most outrageously unpopular parts taking our most precious shared resource public lands across
    0:20:27 america and selling them to the highest bidder so that very wealthy people can find ways to exploit
    0:20:32 that land for greater wealth not for the country but greater wealth for themselves if you want to deal
    0:20:38 with housing as a guy who doubled the production of affordable housing in his city during the great housing
    0:20:45 bubble burst use the bill that i already passed with tim scott and we can make it more tuned to housing
    0:20:51 called opportunity zones there’s so much capital sitting on the sidelines right now that we can
    0:20:57 incentivize into the investment of affordable housing if you create the right kind of tax incentives i’m
    0:21:03 more than happy to give people bigger margins on their profits by creating a tax treatment for people that
    0:21:09 are investing in affordable housing if you had to bet do you think that the selling of private lands will get
    0:21:13 through in the reconciliation you know there are so many people speaking about how bad this bill is the more
    0:21:18 the word gets out the more the backlash is going to be and the more likely republicans are going to say
    0:21:24 no get rid of this section we’re already hearing it josh hawley is now screaming about what this could do to
    0:21:30 rural hospitals i’m hearing others talk about medicaid and the selling off of americans public lands
    0:21:38 is wildly unpopular that plan to sell federal lands did indeed get killed off last week during the
    0:21:44 reconciliation process and there were many other changes but as of this recording trump’s mega bill
    0:21:50 is set to become law with zero democratic votes in either the house or the senate before the final
    0:21:56 house vote democratic leader hakeem jeffries spoke in protest for nearly nine hours he called the bill
    0:22:03 unconscionable unacceptable and un-american coming up after the break what was cory booker trying to
    0:22:08 accomplish with his marathon speech from the senate floor back in april i’m stephen dubner this is
    0:22:10 free economics radio we’ll be right back
    0:22:27 the record that cory booker broke for the longest senate speech was set in 1957 by strom thurmond a republican
    0:22:33 senator from south carolina who was an avowed segregationist it was a filibuster against the
    0:22:40 civil rights act cory booker by the way is black here is a portion of his speech from near the end
    0:22:43 there’s a room here in the senate named after strom thurmond
    0:22:51 to hate him was wrong and maybe my ego got too caught up that if i stood here maybe maybe just maybe i could
    0:22:59 break this record of the man who tried to stop the rights upon which i stand i’m not here though because of his
    0:23:07 speech i’m here despite his speech i’m here because as powerful as he was the people were more
    0:23:13 powerful along the way he read some correspondence he’d received from his constituents in new jersey
    0:23:22 this is a small postcard handwritten from somebody from hamilton square new jersey dear senator booker
    0:23:28 i’m writing to ask you if my social security is now in danger please let me he cited reports from
    0:23:35 government agencies and from think tanks including conservative think tanks michael strain an economist
    0:23:42 at the conservative american enterprise institute i know aei well said trump’s policies on trade and
    0:23:48 immigration and his slash and burn approach to federal job cuts would have a damaging effect this
    0:23:54 is a conservative think tank what president trump has proposed will not cause a recession he continued
    0:23:59 but it will slow economic growth it will take money out of people’s pockets it will increase the
    0:24:07 unemployment rate it will cost people jobs it will make american businesses less competitive that’s aei folks
    0:24:13 booker gave the speech as a sort of tribute to his late friend and mentor john lewis a civil rights
    0:24:19 activist and congressman who liked to talk about the need to make good trouble this is a moral moment
    0:24:22 it’s not left or right it’s right or wrong
    0:24:27 it’s getting good trouble my friend madam president
    0:24:41 so i want to come clean i did not watch all 25 hours of your speech on the senate floor
    0:24:46 i watched a lot it was a moment that kind of stopped the country at least for a lot of people
    0:24:51 can you just give me a little bit of behind the scenes i’m really curious to know how much planning
    0:24:57 and preparation went into it everywhere i was going people were saying to me you’re not doing enough
    0:25:02 i remember being in the supermarket in newark and these are folks that have known me since the 90s
    0:25:06 and these are people who still roll up to me in their car when i’m jogging and say things like
    0:25:12 you’re gaining weight mayor and i’m like i am not your mayor i am your senator but are you gaining weight
    0:25:18 yes i am ben and jerry are my best friends i was in the supermarket and somebody was saying to me
    0:25:22 why don’t you democrats do this and i was like we only have 47 votes well why don’t you do this
    0:25:27 i said you need the majority and they’re like cory we voted for you because you were that guy that did
    0:25:32 a hunger strike in the project for 10 days why are you telling us what you can’t do when you used to
    0:25:37 find a way out of no way and it was like the straw that broke the back for me because i was like i have
    0:25:42 no response other than you’re right i began pulling my team together to throw around ideas about
    0:25:48 how we could cause good trouble and this was one of the ideas we came up with we’ve got more in our
    0:25:54 pocket to try to do what we wanted to do the goals were really to draw attention to the people who were
    0:25:59 going to be suffering because of what donald trump was doing and the prep was a lot i mean over a thousand
    0:26:05 pages we didn’t want to read green eggs and ham i challenged my team get me conservative think
    0:26:11 tanks we quoted the cato institute ai get me republicans voices from business leaders to
    0:26:16 political leaders let’s just do this in a way that if you were a moderate in america this would be
    0:26:21 compelling to you and then i had to physically prepare to be honest with you like i was terrified
    0:26:26 about how would i get through all these hours without having to go to the bathroom so i just figured
    0:26:32 out how to hack that you went astronaut diaper no i decided to do what my emergency room doctor
    0:26:38 cousin thought was really reckless as a middle-aged african-american man i thoroughly dehydrated myself
    0:26:44 and didn’t drink liquid for a long time and didn’t eat for a few days and that’s why she parked herself
    0:26:49 in the gallery for the entire 25 hours because she thought i was a stroke risk you probably lost a few
    0:26:54 pounds though i lost a lot of weight and tore up the carpet beneath me because my feet started getting
    0:26:59 numb in the third hour because your blood doesn’t circulate that well i’d like to know what you heard
    0:27:05 especially from republican colleagues afterwards you’ve spoken about the quote appalling silence
    0:27:11 and inaction of the good people on that side of the aisle and elsewhere so do you think your
    0:27:18 performance moved the needle in any significant way we did in the sense that the stories we centered
    0:27:25 elevated the voices of americans and broke through in a way that we never imagined just on tiktok alone
    0:27:33 340 million likes it ignited a lot of people to fight harder we are all part of something what you do
    0:27:38 no matter how small you think it is when you stand up for what’s righteous you send out ripples
    0:27:46 so you and i have spoken a few times before i believe the first was in 2016 several months before trump was
    0:27:51 elected the first time you’d been in the senate a few years you were still relatively junior i went back
    0:27:57 and i listened to that interview and it’s a bit of a time capsule it’s just remarkable how the tone of
    0:28:03 politics has changed you talked about how much bipartisanship there was you talked about the quote
    0:28:08 incredible allies across the aisle that you’re working closely with the coke brothers team with newt
    0:28:16 gingrich even grover norquist considering where partisanship is now considering what’s coming up the next
    0:28:22 couple months and years of this trump to administration which is probably just going to produce more
    0:28:29 partisanship can you talk about anything actionable to roll that back to some degree look i think donald trump
    0:28:37 is a colossal threat his leadership is a colossal threat and i’m not saying that myself i could quote
    0:28:42 republican leader after republican leader republican senators who have even said that publicly and still say
    0:28:48 that to me privately this is a corrupt president with corruption like we’ve never seen before he is a president of
    0:28:53 sheer chaos and unfortunately he’s a president of real cruelty
    0:29:00 let me just take that statement which is powerful and respond to it by saying even so you know half the country
    0:29:06 voted for him and if he were to run again in a few years which would not be allowed but he might
    0:29:12 it’s not hard to imagine half the people wouldn’t vote for him again how can you explain that level of
    0:29:18 corruption chaos and cruelty as you just said how can you explain that despite all that he gets the votes
    0:29:25 and he has an iron grip on the party well i’m going to say two things one is i fundamentally disagree
    0:29:32 that he’s got the ability to be re-elected again in fact if the constitution allowed it i would love for
    0:29:39 him to be the candidate because he is again back at spiraling down polling numbers independents are
    0:29:45 leaving him in droves and even within his own party he’s been taking a knock so this idea that
    0:29:52 people haven’t woken up and re-understood why we rejected him resoundingly in 2020 they’re seeing that
    0:29:59 again in the hindu faith shiva is the god of destruction and also the god of renewal and new
    0:30:07 possibilities i think we are in a period of shiva right now where you’re seeing this extreme cruelty
    0:30:14 political assassinations erosions of constitutional norms separation of families attacks on universities
    0:30:20 attacks on law firms attacks on judges all of these things that are actually shaking america to the
    0:30:27 realization of how precious not just our democracy is but how precious this idea that we are a nation
    0:30:33 that is indivisible that has more in common than divides us i think it’s setting us up for a period
    0:30:40 of possibility we need to fight against chaos corruption and cruelty but more importantly if the democratic
    0:30:46 party or leaders define themselves only by what we’re against and not what we’re for we will be lost as a
    0:30:53 nation and i do not want to center donald trump as the main character of america’s story right now he is not
    0:30:59 he wants to be the main character but we need to get back to shining the light on each other and we will
    0:31:05 see a way forward together if you’re invoking shiva i gather you have some thoughts that go beyond
    0:31:10 legislation the older i get the more i realize that there are certain things you really can’t legislate
    0:31:17 like if there are two parties trying to come up with a deal the more you try to write into the contract
    0:31:22 the more you kind of remove trust from the equation right well that’s why we need two types of revolution
    0:31:28 in this country as jefferson said we need a revolution all the time the first one is martin luther king and
    0:31:33 that civil rights revolution that we had he said i can’t legislate you to love me but i can pass
    0:31:38 legislation and stop you from lynching me ultimately change doesn’t come from washington we didn’t get the
    0:31:42 suffrage bill passed on the senate floor because a bunch of men put their hands in and said hey fellas
    0:31:49 let’s give women the right to vote it happened because incredible activists like alice paul from
    0:31:54 new jersey and others created the consciousness of others that they eventually demanded it the second
    0:32:01 revolution we need involves all of us but also the leaders i’m doing a lot of reading right now
    0:32:07 about the tradition of leadership that we had that elevated the best of our virtues from humility
    0:32:13 to kindness to understanding that we are a nation that needs each other and belongs to each other
    0:32:20 even when we passionately disagree like frederick douglas and abraham lincoln did they understood
    0:32:27 that they needed each other that together they didn’t have a moral absolutism when they disagreed
    0:32:33 but they were committed in the public’s face to working together because they knew that this country
    0:32:40 depended on those values so senator i’m very receptive to that message that you just communicated but i also
    0:32:46 wonder maybe if any of your republican friends and i know you have a lot i wonder if they ever say to you
    0:32:55 you know cory you are one of the smartest most humane most energetic members of congress but
    0:33:04 you’re hopelessly naive you are hoping and wishing for something the ship has sailed people don’t behave
    0:33:10 like that anymore the world has changed the standards have changed society has changed if they say that to
    0:33:17 you do you think they’re right that that time is gone and you’re flailing at an imagined past
    0:33:25 i am sure when the nazis filled madison square garden and fascism was on a rise here that people thought that
    0:33:32 those days of decency had sailed i am sure when there was a level of terrorism in our country like we have
    0:33:37 never seen before where entire communities were being burned to the ground in the post reconstruction period
    0:33:46 that people thought that decency was gone in america i’m sure people believed when we had the red scare going on
    0:33:52 and we were deporting people unjustifiably and ending people’s careers and lives that they thought that
    0:33:58 decency was gone but i’m telling you right now there has been more and more periods in our country that in
    0:34:06 the darkest times in the wretchedness of our past that there was a revival of lightworkers and a reigniting
    0:34:14 energy in this country that helped us to heal and redeem the very best of our ideals i do not believe that they
    0:34:23 are a losing political strategy it does make me wonder how much you feel the media and all the things that
    0:34:27 are included in what we call media today have contributed to the partisanship a lot of people
    0:34:34 argue that it has contributed a lot others argue it’s more just like a symptom of it do you believe
    0:34:40 some new type of regulation is in order president obama has talked about some kind of regulation as a
    0:34:45 means to fight disinformation and what he’s called the internet’s demand for crazy president trump has
    0:34:51 come at the media from a totally different angle with lawsuits for starters but a variety of efforts to
    0:34:57 curtail and undo what he calls the anti-conservative bias in mainstream media what do you think should
    0:35:02 be done if anything about the way the media operates here well the media is in a fierce competition for our
    0:35:09 eyes in the fierce competition for our eyes outrage cells moral indignation cells telling how much you
    0:35:17 are good and the other side is evil cells that is a major problem and yes we need to step in and do some
    0:35:24 really strong regulations again that i think most of america would applaud we should be treating social media
    0:35:35 like cigarette smoking we have our children doing things teenagers 13 14 15 year olds whose brains are
    0:35:41 still developing who have these platforms who are not trying to sell them things they are the product
    0:35:50 we know this from meta’s own information that these things are toxic to their development to their self-esteem
    0:35:57 that is increasing their suicidal rates i am confident that 25 plus years from now people will look back and say how could
    0:36:04 you let your children on these platforms that’s kids i mean the political violence we’ve been seeing the anti-semitic
    0:36:10 assassinations we’ve been seeing these are all adults and you could argue that you know they’ve gone over the edge
    0:36:16 these individuals but well you have accountability for what you say on this show newspapers have accountability for what they put on
    0:36:23 newspapers but yet the biggest media platforms in our country now i just saw an article about social
    0:36:30 media replacing tv as the number one source of news and information for people they don’t have the same
    0:36:38 accountability that you have that radio has that tv has and that newspapers have that is wrong let’s talk for a minute
    0:36:44 about joe biden and really the debacle of his last year in office’s physical and or cognitive decline
    0:36:50 his decision to not drop out of the re-election campaign until late the elevation of kamala harris as a democratic
    0:36:56 nominee without any votes being cast and then of course harris losing the election i’m sure this is not your
    0:37:04 favorite favorite topic joe biden final year in the white house open thread have at it look there’s been
    0:37:10 books written and there will be more books written about all the mistakes that were made during that period i know
    0:37:15 people want to focus in on whether he was 100 copus mentis or not i don’t think that’s the important
    0:37:21 question i think there was a missed opportunity by him and his team to be that bridge to the next generation
    0:37:26 of leadership missed opportunity and a broken promise we should say it was explicit yes it would have been
    0:37:34 liberating for him to stand before the american people and say i’m going to be not only the bridge to the next
    0:37:38 generation of leadership but the bridge between the divides of our country and so much of that is framing and
    0:37:43 marketing he was this extraordinarily successful president if you just look at the legislation that
    0:37:48 he got into law if you look at what he did inheriting a country coming out of a pandemic
    0:37:53 there’s just so many things that were triumphant about him in that final year that you point to
    0:38:00 unfortunately is going to be a year so harshly judged that it could undermine his legacy but i just
    0:38:05 want you to know somebody who knew joe biden knows him some of the more beautiful moments i’ve had as
    0:38:11 a leader were in my back and forths with him during the presidential debates my mom was not happy with
    0:38:17 me joe biden and i were trading barbs on the stage talking about marijuana policy this is 2020 the first
    0:38:22 time and so far only time you’ve run for president correct yes yes yes i said i looked at your marijuana
    0:38:27 policy and i think you were high when you wrote it the crowd laughed i felt so good about myself my mom
    0:38:32 she said why are you being mean to that man cory yeah don’t be petty like that to the vice president
    0:38:38 the united states but i loved the debates because i loved watching the other debaters when nobody else
    0:38:43 was watching them it’s a high stress high pressure environment and you see the best and the worst of
    0:38:49 people coming out amongst all that stress and strain i saw grumpy behavior mean behavior but the one person
    0:38:56 that was a prince of a human being was always joe biden i still remember after that jab that i got lots of
    0:39:01 applause at his expense it’s a commercial break and we’re all standing backstage people grabbing water
    0:39:06 and joe biden comes over to me and i go oh he’s gonna give it to me and he looks at me and he goes
    0:39:14 baby bonds oh my god cory that is an incredible policy will you tell me about it more i’m surprised that he
    0:39:21 knows what baby bonds are and we get into this intense discussion about the merits of this policy idea he’s
    0:39:26 laughing patting me on the back telling me how smart i am and i suddenly realized i was just glad-handed
    0:39:35 in expert style by a genius politician coming up after the break is cory booker a genius politician
    0:39:39 i’m stephen dubner this is free economics radio we’ll be right back
    0:39:52 i see that just before you walked into this interview you voted no on the nomination of
    0:39:57 daniel zimmerman assistant secretary of defense i’m impressed with your knowledge of
    0:40:04 i have the internet well i have this high bar for trump nominees right now because of the totality of
    0:40:09 what they’re doing especially in the department of defense with hegseth so there are some people i’ve
    0:40:15 known personally and know their values the handful that i voted for but in general i’m voting no
    0:40:22 across the board on trump nominees name for me what you think are the three worst things that the current
    0:40:28 trump administration has done in your view and then i want you to try to find three good things oh that’s
    0:40:35 great i appreciate that i think the worst thing is they are hurting americans who are struggling the
    0:40:43 most that includes everybody from people who rely on medicaid or meals on wheels people who rely on
    0:40:49 frankly the hope of america who have american children are here undocumented but do everything by
    0:40:54 the rules and are now being not just deported some of them are being sent to the worst conditions
    0:40:59 imaginable in danger of their lives so hurting vulnerable people number two i just think that
    0:41:06 they are trashing our constitution in very dangerous ways eroding the separations of powers violating
    0:41:13 principles of due process and more and then the final thing is his foreign policy and tariff policy
    0:41:19 is part of that i hear from people all over the globe about the damage they’re doing whether it’s
    0:41:25 the thousands who have died in places like drc or sudan because this country is no longer standing
    0:41:31 in the breach can you name three things that the trump administration has done in the second term that
    0:41:36 you’re pretty happy about the first thing is they’re trying to build upon the abraham accords that was
    0:41:42 their foreign policy when from the last election i’ve been talking to leaders from saudi arabia there’s a
    0:41:48 lot of us that want to see including in the trump administration that expanded which i think is really
    0:41:54 important number two i think they did this through failure but i do believe that our government needs
    0:42:00 to go through a 21st century reimagining so it is more efficient and more effective and then the third
    0:42:10 thing i will say is that they as an organizing principle have yet again through their darkness ignited
    0:42:16 some of the best light i’ve seen out there and i’ll give you an example they are about to get rid of
    0:42:26 a whole bunch of trans american soldiers and i have seen now more americans discovering that for years
    0:42:35 and years we’ve had brave patriotic americans who are transgender serving in our military that helps
    0:42:42 to educate folks destigmatize those who are trying to cast stigma and make folks realize that people from
    0:42:47 all different kind of backgrounds from all different type of life experiences have served in our military
    0:42:53 with distinction we’re talking on the day that iran retaliated by sending some missiles to the u.s.
    0:42:59 base in doha in qatar but warning the u.s. first apparently from what i’ve been hearing please tell me if you know
    0:43:04 something different so there was literally zero human damage at least but this follows the u.s. bombing these
    0:43:12 three iranian nuclear facilities which is a big step in this long running drama between iran and the u.s so
    0:43:18 you’re on senate foreign relations i know you know an awful lot that most of us don’t know tell us you’re
    0:43:23 thinking about this mission and what you think is going to maybe happen next well i’m just being told by
    0:43:30 my staff that during the time of this interview in israel iran ceasefire has been announced this is a
    0:43:38 moving situation but if we have right now peace in that region between those two countries if we have
    0:43:47 an iran nuclear program that has been set back then looking forward there’s a lot of positive things we can say
    0:43:54 however we still have crises in that region from terrorist proxies like hamas and the houthis
    0:44:01 we have urgent needs for humanitarian aid and stability in gaza as well as a return of hostages
    0:44:07 i assume you were not consulted very few people it seems were consulted before the mission but had you
    0:44:12 been what would your feeling have been about that mission i will start by telling anybody who will
    0:44:20 listen how horrific the irani regime is that a global state sponsor of terrorism they have killed many
    0:44:27 many americans they suppress their own people they cannot be allowed to have a nuclear weapon if i was
    0:44:32 sitting in that chair as the president united states or advising the president all options would be on the
    0:44:41 table now this president tore up a deal we had with our allied european countries and others to have a lot
    0:44:46 of transparency into their nuclear program which to be fair critics said was not very much transparency and
    0:44:52 that iran has found a lot of good ways to get around it right and we had this president saying that i can make a
    0:44:58 better deal bragging that he was going to bring about a better deal without military action so again there’s got to be
    0:45:06 governing principles in which our country operates this lack of consultation as you said is really problematic our
    0:45:13 founders never thought that a president should be allowed to initiate such use of military force without any
    0:45:20 although obama did something similar ish in libya and elsewhere and i criticized obama and i’ve criticized
    0:45:28 biden ever since 9 11 in times of fear our country often has shown a willingness to sacrifice out of fear
    0:45:34 a lot of the constitutional principles that we have and that’s really unfortunate it’s a really interesting
    0:45:40 point you raise about fear you know psychologists and others know that we make bad decisions under uncertainty
    0:45:46 and under fear and this is a time of really high fear i think back to something that someone once told
    0:45:53 me it was in the talmud that they asked what does god pray for and the answer was that his mercy will be
    0:45:59 greater than his anger the implication was that even god when he gets fearful for his people responds with
    0:46:06 anger instead of mercy and i’m curious where you think this fear has come from because if you look at
    0:46:12 the numbers if you look at the prosperity in the world and in the u.s if you look at even the economy
    0:46:21 the vibe session was no recession at all it was mostly bad feelings about the economy and this i’m guessing
    0:46:26 goes to your discussion about social media and other media engendering fear and it is profitable
    0:46:33 but we also know if we’re parents or siblings and someone we love is scared we know that it’s our job
    0:46:40 to try to alleviate that fear rather than ramp it up and exploit it that’s exactly the difference between
    0:46:46 great presidents we’ve had in this one he tries to insinuate fear we see this in his immigration
    0:46:53 policies fear is a tool unlike fdr’s greatness was we have nothing to fear but fear itself i’m going to be
    0:46:59 an agent to conquer your fear this may be the most shocking part of the interview to you i belong to a
    0:47:05 baptist church i’m a christian but i study torah every friday with an orthodox rabbi and have for
    0:47:11 years and years and years almost 30 years there’s some good stuff in there well the reason why this
    0:47:18 conversation about fear really is important because this past week’s torah portion was all about fear and
    0:47:23 this was the moment that moses gets the people you know through the desert to the promised land they
    0:47:29 send 12 scouts in 10 of them come back and say we can’t take it they’re afraid of the opposition and
    0:47:37 two dissent caleb and joshua they are praised by god but this is considered the first tisha bav the
    0:47:42 ninth of the month of av which is when crystal knock happened when the temple fell it’s considered one of the
    0:47:49 worst days but jewish people were punished for this sent back into the desert for 40 years because of
    0:47:57 that governing fear and so for me i pull from this parsha and i celebrate what many will call the joshua
    0:48:03 generation this next generation of people where our courage must be greater than our fear and that if we are
    0:48:10 not governed by fear maybe we will stop turning against each other and can turn to each other and recognize the power that we have
    0:48:17 together america together can beat the nazis can defy gravity and go to the moon america when we’re united
    0:48:23 we could show the greatest prosperity humanity has ever seen shared prosperity shared wealth america
    0:48:28 together working against fear and towards a more courageous view of what humanity can be
    0:48:35 that kind of courage we need to get back to that kind of unifying rallying vision which is the antithesis to fear
    0:48:42 is this the way you really are like do you have this much hope in your heart or is this a position that
    0:48:50 you need to kind of talk yourself into a little bit no god this country kicks my ass all the time i’m sorry
    0:48:56 right now i am watching usa id workers with tears in their eyes who have come from the front lines of the
    0:49:02 fights for the worst infectious diseases that threaten our country tell me in detail how many people are
    0:49:07 dying because of what donald trump did people who tell me that their children have been warned in college
    0:49:13 not to post things on social media because the government can come after you we are now in a nation
    0:49:21 where we teach our children through these active shooter drills how to shelter hide run into closets this is
    0:49:27 heartbreaking stuff if you are not broken by the state of america right now i question your humanity
    0:49:34 what i’m saying is that what hope is it’s not a nice pollyannish feeling it’s not some cool breeze
    0:49:41 that blows hope is rugged hope is wounded hope has had to be resurrected time and time again hope ultimately
    0:49:46 is a determination to say that no matter how bad it is despair is not going to have the last word
    0:49:52 i assume you’re going to think hard about running for president again in 2028 yes what would you do
    0:49:56 differently this time you ran what looked like a really good early campaign you’re a good presenter
    0:50:01 you have good ideas you have good experience you have a lot of energy but you went nowhere was it just not
    0:50:06 your time was the field too crowded what happened yeah everybody from me to kamala harris couldn’t even
    0:50:11 make it to the first primary because we ran out of money i still remember my campaign manager is one of the
    0:50:15 funnier conversations i’ve had in my life where he comes up to me and goes let me give you the good news and the
    0:50:19 bad news he goes well the good news is you have the best campaign in iowa don’t take my word for it
    0:50:23 take the des moines register you have more endorsements from state legislators and he goes
    0:50:27 now let me give you the bad news the bad news is we’ll be out of the race in five or six months
    0:50:33 because we don’t have any money and you’re living from hand to mouth so you know we have fortunately a
    0:50:39 lot more small dollar donors that are building up but so much of our politics unfortunately is tied up
    0:50:44 in money i took a pledge the fourth senator ever to do it that i wouldn’t take corporate pack money i
    0:50:49 wouldn’t take pharma exec money because i just believe we have a broken campaign system if you
    0:50:52 think it’s broken then live that change be the change you want to see
    0:51:00 be the change you want to see this is one of those ideas that people love when they first hear it and
    0:51:06 they keep repeating it to themselves but it tends to wear out over time it becomes just another slogan
    0:51:14 more than a call to action with cory booker i don’t think it’s just a slogan one reason he draws a lot of
    0:51:21 tension is because he deserves it whether or not your politics line up with his whether you think
    0:51:28 he’s a bit of a grandstander the fact is that booker consistently directs his abundant energy
    0:51:34 toward what he sees as righteous causes one such cause maybe not surprising from a disciple
    0:51:42 john lewis and martin luther king is non-violence cory booker style i remember running for a town hall stage
    0:51:47 when i was running for president in 2020 i’m about to jump up and a big guy steps in front of me and
    0:51:54 says dude i want you to punch donald trump in the face and i looked at him and i said dude that’s a
    0:52:01 felony you can let us know what you thought of this episode or any of our episodes by writing to radio at
    0:52:09 freeconomics.com coming up next time on the show we find out why countries like saudi arabia and china are
    0:52:16 spending so much money on sports this is not just about kicking a ball it’s not even about trying to make
    0:52:24 profit this is sport being deployed as a policy instrument for geopolitical purposes and we meet an
    0:52:31 american entrepreneur who’s trying to take advantage it’s an opportunity to export america’s pastime
    0:52:36 to a part of the world that’s yet to experience it if it doesn’t work we’re going to lose many many many
    0:52:42 millions of dollars that’s next time on the show until then take care of yourself and if you can
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  • 638. Are You Ready for the Elder Swell?

    AI transcript
    0:00:08 let’s start today with some numbers some demographic statistics that i think you’ll
    0:00:14 find surprising here’s the first one within 10 years there will likely be more people in the u.s
    0:00:22 65 and older than there are people 18 and younger this is a brand new state of affairs and the rest
    0:00:29 of the world is following the same path let’s call it the elder swell how can this elder swell
    0:00:36 be explained it’s been driven by two big trends lower fertility which we talked about in part one
    0:00:42 of this series and a massive increase in life expectancy especially over the past century and
    0:00:49 a quarter that is thanks to among other things more abundant food cleaner air and water less war
    0:00:54 and vastly better public health and medical care especially the treatment and prevention of diseases
    0:01:01 that used to kill so many children but the real headline of the elder swell is not just that more
    0:01:06 people will be living more years it’s that those years are expected to be better this is what
    0:01:13 researchers call health span versus lifespan let me give you another set of surprising statistics the
    0:01:19 international monetary fund recently conducted a study of older people in 41 countries it included both
    0:01:25 physical and cognitive testing the researchers found that on average the physical condition of a modern
    0:01:34 70 year old corresponds to that of a 56 year old in the year 2000 and a 70 year old person today has the same
    0:01:54 cognitive ability as a 53 year old person in 2000 now much of that gain comes from lower income countries which had more catching up to do still it is a remarkable gain in health span over just a couple decades so today on free economics radio how can we prepare for the elder swell
    0:02:04 well one of the great achievements of the 20th century is to produce an aging society it’s so weird we see it so negative we’ll look at whether our infrastructure is ready for the elder swell
    0:02:11 one of the great promises that the american state makes to its citizens in the 20th century is you will be cared for in your old age
    0:02:20 we talked to some longevity scientists i hope that we can shift the average lifespan of the population by 10 to 20 years i think that’s doable with modern science
    0:02:29 we’ll hear why innovating in the elder space is still really hard if the winds go against you money can dry up really really quickly
    0:02:34 and what’s it like to think about living to 100 when you’re just 27
    0:02:39 i don’t think about things that way i will live however long i live
    0:02:43 have you done much thinking about how long you’ll live
    0:02:46 even if you have it’s probably time to give it a rethink
    0:03:03 this is freakonomics radio the podcast that explores the hidden side of everything
    0:03:05 with your host steven dubner
    0:03:15 how old are you kyla i just turned 27
    0:03:21 do you think about yourself being old or not yet
    0:03:26 well everybody thinks about death that’s kind of our unconscious all of the time is processing that i think
    0:03:31 hey i wasn’t taking you all the way to death i was just asking about the being old part
    0:03:35 it’s definitely something i think about in terms of retirement like will i have social security
    0:03:40 what will the health care system look like then what will the economy look like
    0:03:46 but i think for most people you just focus on the day to day and you’re like okay no i’ll be older one day
    0:03:55 i’m speaking with kyla scanlon i am an economic commentator so i do social media videos about the economy
    0:04:03 my first book in this economy came out in may 2024 i do a lot of research around the attention economy
    0:04:07 specifically focusing on sentiment and how that impacts the real economy
    0:04:13 do you want to talk about the phrase you coined the vibe session yeah the vibe session is that study
    0:04:18 of why sentiment is diverging from what you could suppose to be economic reality
    0:04:22 tell me a little bit about how you became interested in econ in the first place
    0:04:30 i studied economics and finance and data analytics at university and then i went out to capital group in
    0:04:35 los angeles to work for them what is capital group capital group is an asset management firm so they’re
    0:04:41 on the buy side i was in a rotational program there and for me like i grew up in kentucky i didn’t even
    0:04:48 know you could major in economics until i got to college and i just was so stunned that we pretend
    0:04:52 that people don’t need to know about economics they live in the economy they should understand it
    0:05:01 and when we came to you and asked you to do some reporting for us on aging and longevity science and
    0:05:07 so on what was your first thought i’m very interested in the demographic crisis we have a bunch of people
    0:05:12 who are aging and the fertility rate is below the replacement rate what are we going to do with an aging
    0:05:18 population that is clearly having a bunch of health problems how do you take care of a population
    0:05:23 when there might not be enough younger people to take care of them so yeah it was a very exciting
    0:05:33 issue so kyla scanlon a young economics educator who is excited by the elder swell did some interviews
    0:05:40 for this episode hi my name is selene hollywa i am the founder and ceo of loyal loyal is a silicon
    0:05:47 valley startup that wants to extend the lifespan and health span of dogs yes well save the dog save the
    0:05:57 world was my attempt at branding and marketing it’s a romantic summary of the loyal thesis which is save the
    0:06:03 dogs by helping them live longer healthier lives we aren’t working on developing drugs for any specific
    0:06:12 disease per se it’s really more about taking your currently relatively healthy albeit aged dog and having
    0:06:18 them live longer and healthier i have an 85 pound senior rottweiler at home who i would have brought
    0:06:26 but you would have heard her drooling everywhere and this fact of nature is the bigger a dog is the
    0:06:32 shorter their average lifespan is when scanlon spoke with hollywa loyal had already raised over 125 million
    0:06:40 in funding mostly from venture capital firms on the biology we have two categories of drugs one for a
    0:06:45 senior dog lifespan extension that’s more broadly around improving the metabolic fitness of your dog
    0:06:53 which is thought to potentially drive their healthy or unhealthy aging specifically translating the biology of
    0:06:58 caloric restriction caloric restriction caloric restriction being the most og way so to speak
    0:07:05 to extend lifespan it was first shown in the 1920s so we’re trying to basically emulate and target the
    0:07:08 downstream pathways that we believe are activated by caloric restriction that lead to this lifespan
    0:07:15 extension importantly without you a having to give your dog less food and b without your dog not
    0:07:19 wanting to eat everyone always asks me why not just do a zen pick for dogs and it’s because
    0:07:24 the whole treat feeding relationship is actually super important to the dog human relationship
    0:07:29 nobody wants a dog that doesn’t care about treats anymore because it’s the reward mechanism exactly
    0:07:34 it’s super important for bonding for training and honestly i think a lot of what we interpret as our
    0:07:41 dogs loving us is our dogs begging us for food oh no speaking as somebody who owns a dog who is a big
    0:07:47 food monster like i am extremely guilty of this i have a dog too and she’s the same and the second
    0:07:54 category is around big dog short lifespan specifically trying to compensate for what we think are the
    0:08:00 genetic changes that people inadvertently bred for when they were selectively breeding dogs to be very
    0:08:06 very large the thought being that growth hormone drives the dogs to grow really really fast in puberty
    0:08:11 which is great if you’re a big dog person you don’t have a medium dane or a small dane you want a great dane
    0:08:17 but unfortunately in dogs this process doesn’t turn off sufficiently once they’re fully grown which
    0:08:24 we hypothesize causes them to age faster and die sooner so the drug what it does is dampens down the
    0:08:30 levels of this growth hormone that’s circulating in these dogs blood to a level that’s seen in healthy
    0:08:40 smaller breed dogs you could imagine there are people who hear loyal’s slogan save the dogs save the world
    0:08:48 and think well sure because dogs are great and the average dog is maybe more likable than the average
    0:08:55 person but celine hollywa is really focused on the save the world part of the equation this was something i thought
    0:09:03 about a lot especially when i was starting loyal which was how do you have impact on societal norms
    0:09:09 public policy etc when you don’t really have a lot of money and influence i was 23 or 24 when i started
    0:09:16 loyal i think the way loyal will have its impact is by normalizing it culturally if you can go to your vet
    0:09:23 and get your dog prescribed a drug to keep them healthier longer you’re inevitably going to ask well why can’t
    0:09:29 i do this for my grandma the reason i started the company was to get the first drug fda approved for
    0:09:36 lifespan and healthspan extension it’ll help us quote-unquote save the world aka help work on human
    0:09:43 longevity and human quality of life too how do you think about the ethical considerations of longevity work
    0:09:50 i’m definitely not an immortalist i’m not trying to make people live to 150 or a thousand i just think
    0:09:55 longevity and lifespan extension drugs are a kind of sexy way to talk about preventative medicine for
    0:10:00 age-related diseases which i think is actually one of the most important things that we could do
    0:10:06 for society obviously acute care for age-related diseases is extremely important we’ll always do it
    0:10:13 but the most efficient way so to speak to treat these really complex diseases is prevention so that’s
    0:10:18 really what i’m trying to work on i’m hoping we can prove our point in dogs and help a lot of dogs
    0:10:23 but i think this could be one of the most valuable things in human medicine too
    0:10:30 how did we get here to a world where firms with backing from venture capitalists
    0:10:36 are chasing fda approval for longevity drugs for dogs in order to get the same for people
    0:10:42 american society today has an age pyramid that was not imagined before
    0:10:46 that is james chappell he is a history professor at duke university
    0:10:52 in the 17th 18th 19th centuries it’s not like there were no older people but it was two or three or four percent
    0:10:55 we’re looking at twenty percent we’re looking at a massive growth
    0:11:02 despite a setback during covid the average life expectancy at birth in the u.s. is roughly 78 and a half years
    0:11:09 for females lifespan is around 81 years and it’s around 75 for men if you go back to 1950 the average
    0:11:17 was 68.2 full 10 years less and if you go all the way back to 1900 life expectancy was 47
    0:11:23 james chappell is only 42 years old so how did he get interested in the elder swell
    0:11:30 i’m from florida i grew up surrounded by older people and it just struck me as bizarre that there
    0:11:37 was so little historical writing about this the gap i’m trying to fill is a narrative about how
    0:11:44 american society as a whole has grappled with old age not only as an economic problem but also as an
    0:11:50 issue of expanded leisure time and the environment and things like that so chappell wrote a book to
    0:11:57 fill in that narrative it’s called golden years how americans invented and reinvented old age compared to
    0:12:02 the other problems that america faces like child poverty or racial inequality older people are doing
    0:12:08 reasonably well there have been massive expansions of the state in the 1930s and 1960s to care for older
    0:12:14 people and they’ve worked i mean old age poverty is relatively low in his book chappell writes about
    0:12:21 earlier ideas for elder care schemes including a 1933 proposal called the townsend plan which was promoted
    0:12:28 by a california physician named francis townsend some people think it was a crackpot carnival barker scheme
    0:12:34 some people think it was a beautiful utopian dream the idea was that as soon as you turn 60
    0:12:39 no matter what job you had if you’re a man or woman black or white whatever it is you would get
    0:12:45 a certain pension from the government every month and it was gonna be large the money was coming from where
    0:12:50 basically from general tax revenues it was not from contributions from your paycheck and there was
    0:12:58 another stipulation that you had to spend all the money that month so it’s sort of a wacky scheme
    0:13:02 they tried it out they found some older people and just gave them all this money to see what they would
    0:13:09 do they got haircuts and fur coats and things like that the idea was this is a way to spur consumption
    0:13:14 and that would help the american economy also like a universal basic income for old people
    0:13:20 absolutely so it’s maybe a crackpot scheme what made it a beautiful one is the egalitarianism of it
    0:13:28 it truly was for everyone it had millions and millions of older people energized around this movement
    0:13:33 franklin roosevelt didn’t like it though did he no this was very much not franklin roosevelt’s
    0:13:39 kind of policymaking it was enormously expensive of course it was very untested
    0:13:44 roosevelt and his team preferred to do versions of things they had seen done before especially in
    0:13:50 europe roosevelt creates a team the committee on economic security and he gets people like
    0:13:56 francis perkins a very serious respected reformer a female secretary of labor that’s right the first
    0:14:03 female cabinet secretary period yes it’s got to be yes and they put together a plan which looks like
    0:14:08 what we now call social security it does not bear any resemblance to either what the socialists wanted or
    0:14:13 what the townsendites wanted it was a much more conservative vision where it’s not for everyone
    0:14:19 it is for people who have worked in certain sectors of the economy and have paid these contributions to
    0:14:23 the state taking out of their paycheck and then when they turn 65 the amount they got back would be
    0:14:30 indexed to how much they put in you praise social security generally in the book and say it’s worked and
    0:14:36 it helped create the entire state of modern retirement but if you think about just the basic economic
    0:14:42 setup of it it’s so inefficient in so many ways that no economist would ever dream up a plan like
    0:14:47 that today would they it’s got too much lag in it it’s got too much variance do you still embrace
    0:14:52 the construct of the program well yes it depends on what you think the alternative would be if i could
    0:14:58 design a system from scratch is this what i or most economists now or to be honest even in the 1930s
    0:15:05 would have designed probably not there are i think systems even in europe today that are more egalitarian
    0:15:12 much simpler to administer i mean social security is so complicated but given what we know about american
    0:15:20 history was the alternative a rational egalitarian system or was the alternative nothing at all i think
    0:15:26 the alternative was probably nothing at all so how does all this dovetail with our health care system
    0:15:31 and the creation of medicare the medical system that we now know today where like you go to the hospital
    0:15:38 and you encounter amazing technology that’s being born after world war ii very high health care costs this is
    0:15:44 sinking older people who are largely on fixed incomes so the social security administration starts arguing for something
    0:15:49 like medicare what a lot of people wanted was simply universal health care what we did instead
    0:15:58 was we linked health insurance mainly with our employers it makes a smidgen of sense in this moment in the late 1940s
    0:16:06 does it make sense in 2024 of course not one of the externalities of linking health care with employers
    0:16:11 is that what about people who are unemployed so people who are middle-aged and unemployed
    0:16:16 in general in american history no one cares about them what about all these millions of older people who
    0:16:22 worked good jobs they did their best they’re on social security they are left out of this new system of
    0:16:29 health insurance and so medicare emerges to fill this gap it is passed in 1965 it’s part of johnson’s great
    0:16:37 society legislation so here’s something you wrote between 1935 and 1975 old age security was arguably next
    0:16:43 to military might the central preoccupation of american policy you write about the passage of the social
    0:16:48 security act medicare and medicaid act but additionally you write that every year legislation streamed from
    0:16:55 washington that addressed problems in housing nutrition and care for older people it just astonishes me
    0:17:05 that so much effort was put into a policy framework that was forward-looking in a way that we don’t think of
    0:17:10 policy making often these days can you explain why that happened it’s a little hard to explain to be honest
    0:17:16 i would say first coming out of world war ii america is gearing up to fight the cold war
    0:17:21 and they have to show that the american system has something to offer that the soviets are wrong
    0:17:28 this is not simply a dog-eat-dog world where the poor go to die and the rich tycoons drive over their bones
    0:17:34 we have to offer something one thing that makes old age an interesting bipartisan area of concern
    0:17:41 is that it’s not really very socialist most reforms you can imagine and that people were proposing have
    0:17:46 some kind of link with the socialist tradition or with trade unions or the working class or economic
    0:17:52 inequality to pursue them is to criticize the system of american capitalism old age isn’t like that
    0:17:58 you can be in favor of serious old age benefits without making any claims at all about the justice
    0:18:06 or injustice of american capitalism it’s also not a special interest group really because it is of all
    0:18:13 the categories of need one that barring catastrophe all of us one day inhabit american policymakers knew they
    0:18:22 had to be doing something and this seemed like the safest area to pour really tremendous levels of resources
    0:18:29 i think we need another period of innovation in this space because social security and medicare have not really
    0:18:35 been touched and they are old i mean medicare is 60 years old now think how much the health care space has changed
    0:18:42 what sort of innovations would you like to see well i like most people like polls show like 80 or 90 percent of people
    0:18:49 would like to see modest reforms to at the very least save social security it’s one of the astonishing parts of the american
    0:18:58 political system that a very popular program is about to hit financial trouble in 12 or 13 years and the political will to
    0:19:07 address this is just non-existent the bills are in congress they’re relatively easy increase taxes on higher earners move
    0:19:12 around the social security earnings limit and this problem can be resolved this is the biggest poverty reduction
    0:19:18 program in the country it’s eminently fixable and it gets harder to fix every year we settle into what
    0:19:24 is now the very familiar dynamic where democrats all they want to do is quote-unquote defend social security
    0:19:31 and medicare and the right either doesn’t talk about it at all or has these fantastical dreams of privatization
    0:19:38 that creates a dynamic where the right is trying to attack the left is trying to defend and no one is trying to improve
    0:19:44 these systems which is what is actually required well some people do say that older voters have too much
    0:19:51 leverage and that it’s often exercised at the expense of children and others that’s a pretty common argument
    0:19:56 that people trot out i think that there’s been a lot of unfortunate discourse about gerontocracy and the
    0:20:01 power of older voters because i really do not think that that’s true social security and medicare were not passed by
    0:20:08 older voters the aarp was not pushing for these things the congress that passes medicare is one of the youngest
    0:20:14 congresses in american history it had less republican than democratic support but it did have significant
    0:20:20 republican support and i would say support by people in numerous age brackets in fact political scientists
    0:20:25 have shown that it’s really middle-aged people who are pushing for these things and a young congress members
    0:20:32 the reason is that these were understood at the time not as sops to the special interest old age lobby
    0:20:39 but as a way to secure and stabilize the families of middle-aged people because who’s actually in
    0:20:44 danger if you know if grandma falls it’s unfortunate for grandma but it’s really unfortunate for grandma’s
    0:20:50 four kids who have to leave their jobs and things like that so keeping in mind the advances of social
    0:20:57 security and medicare and other policy that aim to help older people talk about how modern retirement
    0:21:02 came to be a thing it’s easy to take for granted that this is the way it’s always been but it was
    0:21:08 shocking to me reading your book how recent the phenomenon that we now see as normal wasn’t at all
    0:21:14 normal for most people the fact that we have an expectation that i like my job but at some point i’m
    0:21:20 going to stop doing it and i would like to hang out with my kids and do some hobbies and service work for
    0:21:28 10 or 15 years before i die this is a very recent expectation for most of human history there is no
    0:21:33 such thing as a formal exit from the labor force into retirement let alone one where you could rely
    0:21:39 on some kind of payments either from your employer or from the state the basic timeline is that in the
    0:21:47 50s about 60 65 percent of older men are working by the 80s it’s more like 20 25 percent wow it more
    0:21:53 less has stayed stable since then and it’s not just that you stop working and hang out in your house
    0:21:59 there is a huge infrastructure of retirement that’s created senior centers and senior citizens discounts
    0:22:05 and aarp cruises all that stuff emerges really quickly over this period one thing that’s very
    0:22:10 interesting about the emergence of retirement after world war ii is that a lot of workers did not want it
    0:22:18 it was not really a demand of labor unions or the working class many workers even in jobs that seem to
    0:22:24 us exploitative or dangerous workers want to stay in those jobs and so there’s a lot of resistance in
    0:22:30 the 50s and 60s to the creation of retirement especially in this country to mandatory retirement
    0:22:35 mandatory retirement was actually a pretty big part of the american economy in the 60s and 70s
    0:22:43 lots of workers and lots of fields were forced to retire when they turned 65 americans hated that that was
    0:22:51 one of the aarp’s first big causes it becomes illegal in the 80s in most fields so your main argument is that
    0:22:58 we had this massive boom in life expectancy mostly over the 20th century which resulted in a lot more
    0:23:07 older people and that the boom is not just continuing but accelerating now and you argue that we’ve adapted
    0:23:12 generally pretty well with policies including social security and medicare and so on in other words if you just
    0:23:19 want to look at the 20th century in total you could say wow those were some really significant positive
    0:23:29 solutions to this growing issue that brings us to now though 21st century where do you think we stand
    0:23:36 what are the headwinds has progress stalled and what do you see as proposed solutions the issue of the
    0:23:42 booming population of 80 plus older people who need care has been persistently viewed as a kind of
    0:23:49 afterthought like something that can be solved with very precarious sectors of the economy and by squeezing
    0:23:54 as much labor out of middle-aged women as possible and i think there’s a possible world where we say
    0:24:03 actually no this is going to be a major and dignified part of our economy it’s going to be well regulated
    0:24:08 it does seem to me that progress in this area has stalled what i would say more specifically is that
    0:24:14 progress has shifted to the private sector so to take for example assisted living facilities these
    0:24:21 are in innovation in america in the 1980s like so much of what america does with old age policy it’s
    0:24:26 something that european socialists came up with that was meant to be government funded and then americans
    0:24:31 copied it and made it private insofar as there has been serious government action in the last two decades
    0:24:37 it’s often been to empower private industry even further something like medicare part c and the
    0:24:43 introduction of medicare advantage plans it’s basically about giving private insurers a bigger role
    0:24:50 to play in health care for older people it’s looking at the older population essentially as a market that can
    0:24:57 be divided up among private players yes that’s right and not as a category of need that we all share
    0:25:02 and that therefore the government should be involved in one of the great promises that the american state
    0:25:07 makes to its citizens in the 20th century is you will be cared for in your old age this is a capitalist
    0:25:14 country you’re going to work hard in middle age but once you hit 65 or 67 you can relax a little bit
    0:25:19 you’ve earned it i think in the 21st century our business should not be to roll back promises that
    0:25:23 were made a century ago we should be thinking about how to secure them for the future
    0:25:31 james chappell brings a historian’s toolkit to the elder swell coming up after the break how does an
    0:25:36 economist think about it i’m stephen dubner this is free economics radio we’ll be right back
    0:25:54 before the break we heard about the economic scaffolding that was erected decades ago for older americans but
    0:25:59 there are a lot more older americans today than there used to be so it’s natural to wonder just
    0:26:07 how sturdy that scaffolding is here’s one indicator in 1965 there were four workers for every beneficiary
    0:26:14 of social security that number is now less than three and it continues to shrink meanwhile the trump
    0:26:20 administration has made major staffing cuts at the social security administration even as more people than
    0:26:27 more than ever are filing for benefits and with trump’s big beautiful bill taking aim at medicare and medicaid
    0:26:34 it’s fair to say that the sturdiness of the scaffolding going forward is at best uncertain and it’s not just here
    0:26:39 many countries around the world are dealing with the same problem so it’s time to bring on
    0:26:45 an economist to help us sort this out his name is andrew scott i’m an economics professor at london
    0:26:51 business school and these days i’m somewhat obsessed with the topic of longevity scott began his career
    0:26:56 in various advisory roles for the uk government including in the house of commons the bank of england
    0:27:01 and the treasury i do all the things you think a macroeconomist should focus on the monetary policy
    0:27:07 fiscal policy financial stuff and then i got a little bit bored there’s only so many times you
    0:27:13 can talk about interest rates going up or going down and so he became a professor one of the joys of
    0:27:16 working in a business school you’re always talking about those big trends that are going to change the
    0:27:21 world and so you’re not just talking about interest rates you’re talking about globalization and
    0:27:27 artificial intelligence i used to give this lecture on an aging society and it was pretty miserable you
    0:27:32 just project for these endless numbers of old people old people are seen as a problem they get
    0:27:37 ill they need a pension and then halfway through this lecture on aging society there was a slide that said
    0:27:42 hey on average we’re living longer and we’re healthier for longer and i thought that sounds quite
    0:27:48 good how we turn that into a bad news story this led to scott writing a book called the longevity
    0:27:54 imperative how to build a healthier and more productive society to support our longer lives
    0:28:01 the book opens with the story of scott’s identical twin brother david who died a few days after they
    0:28:10 were born in 1965 in london that year the most common age of death in the uk what’s called the modal
    0:28:20 age was between zero and one today the modal age is 87 you did not mishear me the most common age of
    0:28:27 death in the uk today is 87 it’s the same in the u.s one of the great achievements of the 20th century is
    0:28:33 to produce an aging society it’s so weird we see it so negative it’s morning loss of fewer children it’s
    0:28:37 fewer parents snatched away in midlife it’s more grandparents meeting grandchildren and all we can do
    0:28:42 a term and say oh my goodness we have an aging society i mean it’s quite extraordinary so i have
    0:28:49 a feeling i know how you will answer the following question but i’m going to ask it anyway is aging a
    0:28:53 privilege or a curse well it’s a privilege i’ll come at it from a very simple economic point of view
    0:29:00 which is that an increase in life expectancy means we have more time and for most people that’s a good
    0:29:07 thing so what do we fear about it we fear out living our health our wealth our skills our purpose
    0:29:11 and our relationships those are a lot of things to fear it sounds like you’re about to help us supersede
    0:29:17 that fear somehow are you a magician well no we fear getting old so what are you going to do now to age
    0:29:24 better that’s never been an imperative before when there’s only a 10 chance of making it to 90 you don’t
    0:29:30 say i’m going to spend my 30s 40s and 50s preparing for a long life now we have to it’s a radical moment
    0:29:36 in human history because we’ve never had to support such a length of life you write in your book about
    0:29:41 what you call an evergreen economy i was thinking about that recently because i was in florida where
    0:29:49 you see an awful lot of businesses devoted to the aging there’s all kinds of medical facilities
    0:29:55 classic car treatments there’s golf you know it’s a lot of things that we associate with aging longevity
    0:30:00 retirement and so on so that’s you know an obvious tip of the iceberg but when you take a step back and
    0:30:08 look at the bigger evergreen economy everything from labor forces pension health care etc how do you
    0:30:14 expect it to be substantially different my big thing is to focus on a longevity society rather
    0:30:18 than an aging society and i know immediately what happens when i see a consultant talking about an
    0:30:23 aging society they start talking about the burden and then they start talking about cruise ships and
    0:30:28 care homes and the market potential what i call the silver economy all of which is valid all of which
    0:30:33 is true there are a lot more older people and the baby boomers mean there’s even more older people
    0:30:38 because that was such a large cohort for me the evergreen economy is about how to remain fit
    0:30:43 and healthy throughout my life so we should see a shift towards people eating more healthily which
    0:30:48 we’re not seeing everywhere but we’re beginning to see it’s going to be about how you do lifelong
    0:30:53 learning it’s going to be about how you can support working for longer i think that’s a really really
    0:30:59 big change because in the 20th century we invented a three-stage life education work retirement as we’re
    0:31:05 living longer and longer and longer we can’t just stretch out that three-stage life let’s take the case of
    0:31:10 retirement retirement to be honest is already gone the notion that there is a single age where everyone
    0:31:17 comes to a hard stop of work has already disappeared some people retire at 60 some people retire at 70
    0:31:23 some people go part-time then they retire then they’re going to un-retire we’re seeing a much more
    0:31:30 complicated pattern one barrier to a lot of older people working longer is that they’re not wanted
    0:31:35 their skills are considered outdated whether that’s accurate or not a lot of younger people honestly
    0:31:40 just don’t want to be around older people in the workplace and elsewhere how ageist would you say
    0:31:46 we are as a modern society and assuming the answer is at least a little bit what are your suggestions for
    0:31:51 shifting that there’s clearly all sorts of ageism around and one of the ironies is that the more old people
    0:31:56 there are and the more likely the young are to become old the more ageist we seem to be
    0:32:01 ageism is that weird prejudice against your future self it’s very strange i get a little trouble here
    0:32:06 because i think you know if i tell you that over the last 10 years in high-income countries the majority
    0:32:11 of employment growth has come from older workers i read this in your book i was shocked and everyone
    0:32:16 is and the share in the uk is absurdly high yes and europe even higher so in the us it’s about
    0:32:21 about 60 percent uk it’s about 75 percent and in europe it’s over 100 percent just to be clear this
    0:32:27 is the growth of labor among age cohorts yes yeah so if you look at the increase in total employment
    0:32:33 and say which age groups have seen an increase it’s older workers it’s a mixture of more likely to work
    0:32:39 and more of them let me just push on that date a little bit how low of a base were we working off of
    0:32:43 there it’s not like i’m playing around with people aged over 80 where of course you’ve got a very low
    0:32:49 base this is from 50 plus we underestimate the capacity of old people that’s the ageism part
    0:32:53 and of course if we underestimate the capacity of old people and more and more of our life is going to
    0:32:58 come up later years and more and more of the population is going to be older people we’ve got
    0:33:03 a real problem if we then under invest and cut them out because we get the very bad aging society story
    0:33:08 that we worry about so we have to adapt to living longer by being healthy and productive for longer
    0:33:12 mick jagger’s the one everyone points out he’s 80 performing on stage you’re seeing age stereotypes
    0:33:18 being challenged and some people adapting but there’s another issue which is that most people
    0:33:23 excluding you and me and some people we know because we happen to toil in fields that we chose
    0:33:28 and that we enjoy at least i do you seem to as well most people around the world don’t enjoy their work
    0:33:34 so for those who don’t how do you think about that balance the problem we’ve got is that we do as we’re
    0:33:39 living longer need to get people to work for longer so how do we redesign work to give people
    0:33:44 opportunities to carry on working i’m very keen on the notion of age-friendly jobs can you give me a
    0:33:48 for instance well they’ve got the following characteristics they’re less physical they’re
    0:33:54 more flexible and they give you more autonomy so professor’s great tour guide’s another one
    0:33:58 everyone likes jobs that are more flexible have more autonomy aren’t very physical but older people
    0:34:03 really like it in the sense they’re prepared take a bigger cut in salary to do those jobs
    0:34:06 so really important we create those because you’ve got to make sure that you ease the competition
    0:34:10 between older workers and younger workers you don’t create institutional blockages
    0:34:15 now there’s been a huge increase in the number of these age-friendly jobs just the way the labor
    0:34:19 market is going but of course if you’re a construction worker you do not work in an age-friendly job
    0:34:25 so how at 50 do you help someone who’s been a construction worker shift into an age-friendly
    0:34:30 job that to me has to be a really important labor market policy because there’s loads of skills that
    0:34:35 people have my father-in-law was american he was a truck driver he stopped work too early there are
    0:34:39 lots of things he could have done he’d have been brilliant at it’s got great people skills we’ve got to
    0:34:46 help people with these shifts so in your book you propose three major policy ideas for countries to
    0:34:52 achieve this longevity dividend that you call it including raising the proportion of people working
    0:34:57 in the years running up to retirement boosting productivity of older workers and increasing the
    0:35:04 retirement age so let’s talk politics how do you see reconciling the needs you’re prescribing
    0:35:10 with the realities of our political discourse at the moment on the politics i wouldn’t start with
    0:35:14 raising the state pension age actually quite annoys me at the moment that that’s what governments are
    0:35:21 trying to do because not everyone can work for longer that’s why i absolutely focus on 50 to 65
    0:35:27 there’s a huge economic gain to be had to that in the us if you could slow half that rate of decline
    0:35:32 eight percent of people age 50 are working a third by 65 if you could half that that gives you four
    0:35:38 percent of gdp every single year that’s a huge uplift in terms of resources then you can start worrying
    0:35:43 about how i actually sort of raise the state pension age later but what we’ve got to do is not make
    0:35:49 people work for longer but support them working longer that has to be about health it has to be about
    0:35:55 skills and providing the age-friendly jobs and if you don’t do that you cannot raise the state pension age
    0:36:01 there is this community of relatively small but quite prominent longevity hackers or you know scientists
    0:36:06 who are trying to really push the boundaries what do you think of that movement do you think there are
    0:36:11 useful things that will come out of it or is it a kind of strange fantasy land or somewhere in between
    0:36:17 yeah it’s a broad church isn’t it what’s really interesting about that group is that they’ve picked up on
    0:36:23 the malleability of age maybe they take it to extremes but you know we’re so wedded to thinking
    0:36:29 about chronological age and about chronological age it’s backward looking not forward looking so it
    0:36:34 misses the fact that actually a 65 year old today is different from a 65 year old 30 years ago because
    0:36:40 of more years to go the other great thing i think they are focusing on is that you know we’ve got a
    0:36:45 disease approach to health at the moment but just as in psychology had the positive psychology movement
    0:36:52 said look let’s focus on what keeps people mentally well and happy as we’re living longer it is an
    0:36:58 aging process that is this biggest risk factor behind multiple diseases the key thing about prevention is
    0:37:04 focusing on a biomarker could be these obesity drugs it could be your sugar levels it could be some
    0:37:10 biological process of aging if you can slow that down you postpone getting diseases in other words you stay
    0:37:18 healthier for longer if you had the authority to remake a big wealthy country’s health care system
    0:37:23 maybe it’s the us maybe it’s uk with the same amount of spending currently what are the first few things
    0:37:28 you do the first thing is about the same amount of spending because unfortunately i think you’ve still
    0:37:32 got to deal with the current disease burden because you can’t just say to people i’m not going to treat
    0:37:35 you all right do you want me to give you an extra trillion dollars and i mean the u.s spends about
    0:37:40 four trillion on health care let’s say i install you in the u.s despite your citizenship
    0:37:45 and say i’m going to give you an extra 25 of total health care spending what are a few things that you
    0:37:50 think would address the issues that you see down the road well by the way let me do the politicians
    0:37:55 trick and say i’m sure i can find efficiency gains to give you that’s what they said about the nhs and
    0:37:59 that didn’t work out so well i do think you’ve got a ring fence prevention and we talk about the nhs
    0:38:04 nhs is set up to do intervention there are lots of treatable things like your heart disease for instance
    0:38:10 diabetes looks increasingly likely another one where if you intervene early enough you can actually
    0:38:16 prevent or postpone certain diseases so i would go for two or three key vaccines what would you most
    0:38:21 want those vaccines to cover cardiovascular disease because cardiovascular disease links
    0:38:26 in diabetes it links into dementia so let me have those as the three that i would go for there’s a whole
    0:38:33 bunch of screening genetic testing all of which i think should be feasible with ai and big data that’s what the
    0:38:40 the next few years are going to bring do any or many governments have a target for healthy life
    0:38:46 expectancy and if not should they i’m so glad you asked i think it’s crazy i mean in my country the
    0:38:51 biggest health target is the waiting list of operations which is barely any relationship with
    0:38:57 health whatsoever health systems have to try and focus on a measure of healthy life expectancy i mean
    0:39:02 we’ve got to construct it it’s difficult but heck we focus on gdp that’s difficult to measure so i think we can
    0:39:08 do it i would make the social security age dependent upon that measure of healthy life expectancy i do
    0:39:13 not think it is socially fair to demand people to work for longer if they’re not healthier for longer
    0:39:19 that gives ministries a financed incentive to invest in health because right now most ministries look at the
    0:39:23 health budget as a cost and say i’m don’t care how you spend the money i’m just going to minimize how
    0:39:28 much i give you we’ve got to recognize that actually if we can invest in health and we spend money in
    0:39:34 prevention we get good outcomes every economist will say we know health is one of the most important
    0:39:40 things in our life we also know that interventions that keep us healthy but also enable us to create
    0:39:45 resources that we can use over our life are particularly valuable and i think we’re going to bring much more in
    0:39:48 that health and economic perspective and how we allocate money
    0:39:57 most governments are not yet focused on allocating resources to longevity as andrew scott would like
    0:40:04 to see but the private sector is coming up after the break kyla scanlon talks to some innovators who
    0:40:11 are going right past dog longevity and straight to the humans i’m stephen dubner this is freakonomics radio
    0:40:11 we’ll be right back
    0:40:27 there is a growing body of research showing that some pharmaceuticals including glp1 treatments like
    0:40:34 ozempic and wagovi may have longevity benefits beyond their intended use but the fda has not
    0:40:41 approved any drugs that specifically target longevity it’s hard to imagine that won’t change eventually but
    0:40:48 the fda may have to change first the agency doesn’t currently classify aging as a disease which means
    0:40:55 the regulatory path to drug approval is not smooth that’s why loyal ceo selene hollywa who kyla
    0:41:02 skanlon spoke with earlier is trying to get fda approval for her dog drugs as a first step but
    0:41:07 there are plenty of other startups out there that are going straight for the humans my name is katie
    0:41:14 fike and i am the co-founder of aging 2.0 and a managing partner of generator ventures fike’s
    0:41:21 venture capital firm is focused on investments in aging and aging 2.0 is a networking and founders
    0:41:28 program for startups in that space kyla skanlon interviewed katie fike and asked how she got
    0:41:33 into the longevity business i was working for lehman brothers on the morning of september 11th
    0:41:39 in the world financial center i’d actually been there until about three in the morning the night before
    0:41:44 working on stuff that was quote very important i came in that morning around eight it was kind of a
    0:41:49 normal morning and then obviously things quickly became very abnormal i stayed in the building after
    0:41:55 the first plane had hit and then we were told to evacuate after the second one obviously it was a
    0:42:01 really traumatic experience i was 21 years old i had this kind of pit of my stomach feeling that i wanted
    0:42:07 the work that i did to matter more not less when real life happened all this stuff that i’d been
    0:42:14 pulling all-nighters for just really didn’t seem to matter anymore and a few months after september
    0:42:21 11th my mom sent me a article and then a book by an md geriatrician named bill thomas that book changed my
    0:42:27 life fike went back to school and wound up getting a phd in gerontology from the university of southern
    0:42:33 california i had started my life in the tech and finance world and then i moved over into gerontology
    0:42:39 and i realized that these worlds were just so separated the people in aging care services the
    0:42:45 ones who really understood the needs didn’t know the people who were creating the apps or creating the
    0:42:50 business models the people who were launching new startup companies didn’t even know about some of the
    0:42:56 opportunities that were hiding in plain sight in the aging space and so what we did with aging 2.0
    0:43:01 to start was getting those same people in the room sometimes people would want to put us in a little
    0:43:05 box you know and think like oh that’s pretty niche we would say well if it’s more comfortable for you
    0:43:11 you could just think about aging as the fastest growing highest utilizing most expensive consumers
    0:43:18 of our health care system i remember one doctor used to say if you’re not a pediatrician or an ob-gyn
    0:43:23 you’re effectively a gerontologist it’s interesting how many people don’t consider this market but
    0:43:29 you’ve also talked about the technology you know tweaking existing services like uber and tinder
    0:43:36 and helping those be useful tools for seniors could you talk through how you think about these mainstream
    0:43:41 tech platforms and how we could adapt some of this technology for older adults
    0:43:46 the uber for seniors or the tinder for seniors it starts to get a little similar to what traditional
    0:43:51 vcs often ask entrepreneurs which is well what if google decides to do that tomorrow or what if amazon
    0:43:55 decides to end at this market that’s a worthwhile question for entrepreneurs to think about when they’re
    0:44:01 trying to think about should i leverage an existing technology or an existing model and bring it over
    0:44:07 into the senior care space because you’re often competing against really well-funded incumbents what’s
    0:44:11 what’s often tricky about mentioning what are some of the most successful companies with aging
    0:44:17 some of the most successful ones have done it so discreetly that it’s kind of hard to point out
    0:44:21 who they are and the exact reason they’re having success is because they’re doing it discreetly and not
    0:44:28 so overtly i think apple is actually a fantastic example of that where apple has really focused on you know
    0:44:35 good design really good customer service if you walk by an apple store you will often see who’s at the
    0:44:41 genius bar might skew a little bit older but they haven’t made this you know the help bar for seniors
    0:44:47 it’s just apple frankly even being able to walk into a store in the first place is a very ageless and
    0:44:54 age-friendly tactic could you talk through what you look for in a pitch and how you balance this commercial
    0:45:00 aspect of how do you make money and the social impact of a potential investment in terms of the
    0:45:06 commercial side we look at a lot of the same things that traditional investors would look at around any
    0:45:13 pitch a strong team a large total available market good product market fit depending on what stage you’re
    0:45:20 at ideally some early customers it’s really important to see an entrepreneur who’s humble
    0:45:26 who has high eq who has strong empathy and who’s willing to listen we saw a lot of money get wasted
    0:45:32 and time get wasted by entrepreneurs who had their blinders on thought they understood the solution and
    0:45:37 really were not hearing the feedback they were getting from the market or from the customer
    0:45:46 scanlan also interviewed kristen fortney co-founder and ceo of a biopharma company called bio age we’re
    0:45:52 focused on aging biology and therapies that can ultimately help aging that’s not by itself an
    0:45:57 investable prospect partly because there are no medicines that are approved for that right now
    0:46:02 what would the fda regulatory path even look like what would reimbursement even look like
    0:46:08 still bio age raised hundreds of millions of dollars from venture capital firms and they went public in
    0:46:15 2024 bio age has two drugs in development one to fight obesity the other for metabolic disease and
    0:46:22 inflammation here is kyla scanlan speaking with fortney could you just talk through why you chose to
    0:46:29 focus on aging and your path toward co-founding bio age i deliberately went into the field because i was
    0:46:34 so excited by what it could mean for human health there’s all these different ways now that we can
    0:46:41 make for example a mouse live 30 longer 40 longer what’s exciting is that it’s not just living longer
    0:46:46 it’s living healthier longer so in these animals you’re delaying cancer you’re delaying cardiovascular
    0:46:51 disease what would that mean if we could do something similar for people it could potentially have a much
    0:46:56 larger impact than going after diseases one at a time can you talk about the industry at large you know
    0:47:01 just it being like a volatile space and how you think about the longevity of longevity companies
    0:47:06 the funding environment and biotech has been especially challenging the past couple years that’s in
    0:47:11 contrast to 2021 for example when a lot of companies were going public a lot of big rounds were being
    0:47:17 done there’s pros and cons right everybody today will be like well we’re only investing in the good
    0:47:23 companies and everyone was crazy back then i think what’s suffering right now is the more innovative
    0:47:30 approaches which are riskier there’s still a lot of good science being funded but a lot of it is
    0:47:35 building another drug for the same target very de-risked science can you talk about the de-risking
    0:47:40 what’s relevant for bio age is that there’s still a few therapeutic areas where people are willing to take
    0:47:46 big swings and one of those is obesity with the incretin drugs you know zap bound wagabee these are
    0:47:52 really unprecedented markets in biotech and these medicines they’re really gen one right they’re
    0:47:57 these first injectable drugs that are having dramatic effects not just on weight loss but on incidence of
    0:48:04 disease so everyone is very willing to finance additional exploration of this exciting new space
    0:48:10 for example our drug which mimics the effects of apolin it’s a pill that you can take once a day
    0:48:14 that should improve weight loss and also can potentially improve body composition
    0:48:21 everyone in the obesity space would love to have a pill version of one of these injectable drugs there’s
    0:48:27 several of them being developed right now i went back to kyla scanlon after she did these interviews
    0:48:33 to ask her how much investing momentum there is in the longevity space what’s challenging for
    0:48:39 investors about the longevity space is that it takes a lot of time and it takes a lot of money
    0:48:44 two things that venture capitalists don’t really like they like to allocate as little money as
    0:48:51 possible and have things go as quickly as possible and the ceos of these more traditional longevity
    0:48:58 companies are like we don’t like how sparkly the space has gotten because it distracts from what
    0:49:04 anti-aging really is which is just preventative it’s not about turning into a superhuman i think
    0:49:09 investors like the sparkle aspect of it but once they realize how hard it is to actually do good science
    0:49:19 it might not be as interesting and just how hard is it to do good science bio age recently halted clinical
    0:49:25 trials of their drug azeloprag when we reached out for an explanation they said bio age made the decision
    0:49:31 to discontinue the azeloprag trial after observing unexpected liver enzyme elevations in some patients
    0:49:36 receiving the drug while these elevations were not accompanied by any clinically significant symptoms the
    0:49:43 safety profile of the drug was no longer suitable for obesity treatment another of their drugs targeting
    0:49:50 neuroinflammation will have clinical results later this year and bio age recently announced collaborations
    0:49:56 with novartis and eli lily still at one point bio age had a market capitalization of more than six
    0:50:04 hundred million dollars now it’s down to around 150 million dollars and how about loyal the dog longevity
    0:50:11 company founded by selene hollywa they’ve raised another 22 million dollars since kyla scanlon spoke
    0:50:16 with hollywa and they’ve got a thousand dogs enrolled in a study to test their drug that is intended to
    0:50:25 help older dogs live longer a few months ago that drug got its preliminary efficacy approval from the fda the first
    0:50:32 of three steps needed for fda conditional approval i asked kyla scanlon if she would want to give her dog
    0:50:39 loyal’s new life extending drug oh my goodness my dog was just diagnosed with cancer so i would do
    0:50:46 anything in the world to give my dog a longer life it is interesting like how i think about her life relative to my life i’m like
    0:50:55 you have to live until you’re a hundred but you know my dog is a pit boxer mix she’s on the larger side and this is what selene talked
    0:51:01 about in the interviews larger dogs are just they’re prone to dying a bit earlier and so i’m seeing selene’s
    0:51:08 research and the whole thesis behind her company play out in my dog how long do you expect to live
    0:51:16 i don’t think about things that way i will live however long i live yeah do you have a
    0:51:23 a number that you would consider i’ll put this in quotes a success well it’s always a bummer about
    0:51:30 my personality as i’m too philosophical and i read too much carl young and so death is just the next
    0:51:36 transition whenever it happens it happens let me ask you one last question let’s say that your generation
    0:51:42 everybody’s 27 now ends up living to on average 103 and that the quality of life is really good
    0:51:50 which means that everybody gets you know another big big chapter of 20 or 30 or 40 years where they’re
    0:51:58 able to pretty much do what they want i’m curious if you have ideas for other big chapters that you might
    0:52:06 want to do would you want to become an opera singer a phd philosopher the president of some country etc etc
    0:52:11 oh yeah i think what could be really cool if we all of a sudden added 20 more years to everybody’s
    0:52:16 lives is like how much more education we could all consume you can keep on learning forever but it
    0:52:21 becomes more difficult because your time becomes more constrained i would definitely take like 20 straight
    0:52:27 years to learn everything i could about various industries and then apply them to various ideas i would have
    0:52:37 i hope kyla gets her extra 20 years maybe more unfortunately she recently had to put down her
    0:52:43 dog whose name was moo thanks to kyla for helping out with this episode she can be found on most
    0:52:51 platforms at at kyla scan and her book is called in this economy and thanks to everyone else who shared
    0:52:58 their insights on the elder swell i’d love to know what you thought of this episode and our whole cradle to
    0:53:06 grave series our email is radio at freakonomics.com coming up next time on the show donald trump has my
    0:53:12 colleagues in the senate afraid of him i think that we can beat fear you may have heard that cory
    0:53:18 booker the senior u.s senator from new jersey recently took to the senate floor for a record 25 hours straight
    0:53:26 to sound the alarm on trump but his concerns go deeper than that if the democratic party or leaders define
    0:53:32 themselves only by what we’re against we will be lost as a nation we’ll talk about that and we’ll try
    0:53:39 to keep up with the news in real time i’m just being told by my staff that an israel iran ceasefire
    0:53:45 has been announced that’s next time on the show until then take care of yourself and if you can someone
    0:53:52 else too freakonomics radio is produced by stitcher and renbud radio you can find our entire archive
    0:53:59 on any podcast app also at freakonomics.com where we publish transcripts and show notes this episode
    0:54:05 was produced by augusta chapman with help from alina culman it was mixed by eleanor osborne with help from
    0:54:11 jeremy johnston the freakonomics radio network staff also includes dalvin abuaji ellen frankman elsa
    0:54:16 hernandez gabriel roth greg rippon morgan levy jasmine clinger sarah lily tayo jacobs and zach
    0:54:24 klipinski our theme song is mr fortune by the hitchhikers and our composer is luis guerra as always thanks for
    0:54:25 listening
    0:54:36 steve wright the american comedian says i want to live forever so far so good that’s kind of my approach
    0:54:44 the freakonomics radio network the hidden side of everything
    0:54:48 stitcher

    In the U.S., there will soon be more people over 65 than there are under 18 — and it’s not just lifespan that’s improving, it’s “healthspan” too. Unfortunately, the American approach to aging is stuck in the 20th century. In less than an hour, we try to unstick it. (Part three of a three-part series, “Cradle to Grave.”)

     

     

     

  • What Do Medieval Nuns and Bo Jackson Have in Common? (Update)

    AI transcript
    0:00:05 Hey there, it’s Stephen Dubner.
    0:00:09 We heard from a lot of listeners who really liked our most recent episode, which was called
    0:00:12 What It’s Like to Be Middle-Aged in the Middle Ages.
    0:00:17 So I figured you might want a little bit more medieval programming.
    0:00:18 Here is a bonus episode.
    0:00:22 It’s an updated version of an episode we first published in 2013.
    0:00:27 It’s called What Do Medieval Nuns and Bo Jackson Have in Common?
    0:00:31 The answer is probably not what you think.
    0:00:33 As always, thanks for listening.
    0:00:46 It probably was pretty darn painful because you’re not living in a world with good razors.
    0:00:51 The chances are what they’re using is kitchen cutlery, I would imagine.
    0:00:54 And that is not necessarily all that sharp.
    0:00:57 I can’t imagine how painful it was.
    0:00:58 That’s Lisi Oliver.
    0:01:04 When we spoke with her for this episode around 12 years ago, she was studying medieval law
    0:01:05 at Louisiana State University.
    0:01:10 And what do you think she’s talking about that was so darn painful?
    0:01:17 Between the 5th and the 12th century in early modern Europe, barbarity swept through the continent
    0:01:19 and also the island of England.
    0:01:23 And often the targets of these attacks were monasteries and nunneries.
    0:01:29 But nunneries, you had the added incentive of rape to add to sort of pillage and destruction.
    0:01:34 For a nun, rape was especially problematic, aside from the obvious reasons.
    0:01:43 Rape violated a nun’s chastity, which meant that as a bride of Christ, she might be forbidden entry into heaven.
    0:01:48 So what do you do if you are a nun and there are barbarians at the gate?
    0:01:54 In the 9th century, one nun, an abbess who came to be known as St. Ebba, came up with a plan.
    0:01:58 Here’s Lisi Oliver reading from a history by Roger of Wendover.
    0:02:06 The abbess, with an heroic spirit, took a razor and with it cut off her nose, together with her upper lip onto the teeth,
    0:02:09 presenting herself a horrible spectacle to those who stood by.
    0:02:15 Filled with admiration at this admirable deed, the whole assembly followed her maternal example
    0:02:17 and severally did the like to themselves.
    0:02:22 When this was done, together with the morrow’s dawn, the pagan attackers came.
    0:02:27 On beholding the abbess and the sisters so outrageously mutilated and stained with their own blood
    0:02:32 from the sole of their foot unto their head, they retired in haste from the place.
    0:02:37 Their leaders ordered their wicked followers to set fire and burn the monastery with all its buildings
    0:02:41 and its holy inmates, which being done by these workers of iniquity,
    0:02:46 the holy abbess and all the most holy virgins with her attained the glory of martyrdom.
    0:02:52 There’s a very graphic picture of St. Ebba cutting her nose and lip off
    0:02:56 and all of the women around her looking thrilled at the concept.
    0:03:00 In terms of pain, it must have just been dreadful to cut your nose off at night
    0:03:05 and then wait until the morning with that pain wracking your body.
    0:03:08 But that is the pain of martyrdom.
    0:03:09 It’s the crown of thorns.
    0:03:14 I know it’s hard to transpose oneself to a different time and place,
    0:03:19 but if you could put yourself back in a nunnery,
    0:03:24 do you think you would have followed suit and gone ahead and cut off your own nose to spite your face?
    0:03:24 Probably.
    0:03:25 Why?
    0:03:34 I think that there is a wave of hysteria that follows that kind of action where I don’t think I would have been number two,
    0:03:36 but I probably would have been number 20.
    0:03:38 I mean, it’s the happening thing, man.
    0:03:39 We’re all cutting our noses off, right?
    0:03:44 Now, why are we telling you this grisly tale?
    0:03:51 Because the theme of today’s show is spite, as in cutting off your nose to spite your face.
    0:03:59 Scholars aren’t certain, but this phrase quite likely originates with the practice of medieval nuns like St. Ebba,
    0:04:04 women who mutilated themselves in an attempt to preserve their chastity.
    0:04:07 Now, economics is all about trade-offs.
    0:04:10 Everything has a cost and a benefit.
    0:04:13 What do you make of the nun’s trade-off?
    0:04:15 Was it worth it?
    0:04:35 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with your host, Stephen Dubner.
    0:04:47 Today’s show is about spite.
    0:04:54 We’re going to look at why people sometimes try to hurt others, even when it’s very costly to themselves.
    0:04:58 It struck me that spite is, in some ways, an economic concept.
    0:05:02 So, I called up the economist I know best, Steve Levitt.
    0:05:08 He’s my Freakonomics friend and co-author and host of the podcast, People I Mostly Admire.
    0:05:19 So, when I think about spite as an economist, the way I would think of spite is that it is the response of an individual who has been wronged in some way by another,
    0:05:28 who then is willing in the future to pay a large cost in order to punish the person who wronged him in the first place.
    0:05:41 So, in a strange sense, it’s not a very economic concept because, in general, we don’t think that people are going to be overly willing to pay a lot of costs themselves to punish other people.
    0:05:45 Yeah, I think what you described is more revenge than spite, though.
    0:05:46 I don’t know.
    0:05:47 Maybe I don’t even know what spite is.
    0:05:48 What is spite?
    0:05:49 Excellent question.
    0:05:51 Well, it’s not so easy, indeed, to define spite.
    0:05:53 And that’s Benedikt Hermann.
    0:05:56 He is also an economist, originally from Germany.
    0:06:00 Today, he works as a research officer for the European Commission.
    0:06:04 He has done a lot of research on antisocial behavior.
    0:06:06 You might even call him a scholar of spite.
    0:06:24 Let’s have an easy start here and define spite as a behavior where an individual is ready to harm him or herself at own cost to harm somebody else without creating anything good for a third party, for anyone outside.
    0:06:35 Because you could sometimes be nasty to somebody just because he or she has misbehaved, and you would like to do it in a kind of educational way, which then I would not call spite.
    0:06:37 Because it’s not costing you anything.
    0:06:47 No, if I’m punishing somebody who has misbehaved to a community, to our group, if I punish him or her at own cost, it could look like spite.
    0:06:50 But it’s not spite because it’s an educational momentum.
    0:06:55 You try to get somebody who has done something bad to behave better in the future.
    0:06:59 So it’s a kind of moralistic way of punishing, a moralistic way of being aggressive.
    0:07:02 And so it’s not the kind of spite I’m after.
    0:07:13 I’m after the kind of spite or kind of behavior where somebody would harm others for no reason, for no moral reason, apart from something that might satisfy him or herself only.
    0:07:24 Traditional economics argues that most people try to satisfy their self-interest, to maximize their profits and opportunities.
    0:07:30 Economists have a name for this model of self-interest, homo economicus.
    0:07:33 But within that framework, spite is a bit puzzling.
    0:07:39 Why would someone pay outsized costs for no benefit other than to hurt someone else?
    0:07:45 Well, Benedict Hermann thinks that the idea of homo economicus is a bit archaic.
    0:07:47 He prefers a different term.
    0:07:49 Homo rivalis, yes, indeed.
    0:07:57 Homo rivalis, meaning that humans are driven at our core by competition rather than simple self-interest.
    0:08:01 Homo economicus wants to get as much as possible for himself.
    0:08:07 Homo rivalis just wants to make sure he gets more than the other guy.
    0:08:16 In other words, as much as we like to think that we are absolute animals, we are, in fact, relative animals.
    0:08:22 Now, we know this in part through the experimental games that economists like to play.
    0:08:25 One of the classics is called the ultimatum game.
    0:08:26 Here’s Steve Levitt again.
    0:08:35 So the ultimatum game is a little experimental game that the behavioral economists have developed in which two players come into the lab and they’re completely anonymous.
    0:08:36 They’ll never meet each other.
    0:08:37 It’s a one-shot game.
    0:08:45 And one player is given, say, $10, and they’re allowed to divide that $10 however they’d like between themselves and the other player.
    0:08:52 That other player is then informed about the way in which the division has occurred and is given a choice.
    0:09:02 They can either accept the division, say, $7 for the person who’s splitting the pot and $3 for me, or I have another option to say, no, I prefer both of us to get zero.
    0:09:12 So you always face a choice between, as the recipient of the ultimatum, is I can accept what the other person offered me, or I can have us both get zero.
    0:09:19 And empirically, what we see is that rarely will anyone accept an offer that’s less than 20%.
    0:09:36 So if the person who splits the pot divides it more unevenly than $75, $25, you’re almost guaranteed to have it rejected, even though the rejecter is giving up the 25% or the 20% of their own money in order to take the 75% or the 80% away from you.
    0:09:41 Now, to an economist, this might seem perplexing.
    0:09:48 Why am I willing to throw away two or three of my dollars just to make sure that you don’t get seven or eight?
    0:09:54 Well, maybe it’s because I feel you’ve wronged me by splitting the pot so unevenly.
    0:09:57 But remember what Benedict Hermann said earlier about spite.
    0:10:04 True spite, as he sees it, is not motivated by a desire to punish someone’s bad behavior.
    0:10:09 So he wanted to see how people behave absent such a moral incentive.
    0:10:12 He and a colleague came up with an experiment.
    0:10:17 So let me quickly try to explain here on the radio how this experiment worked.
    0:10:21 So you would be invited to our experiment like many other students.
    0:10:22 You don’t know each other.
    0:10:24 You come to our lab inside.
    0:10:26 You have to sit behind computers.
    0:10:29 You are requested not to talk with anyone during the whole experiment.
    0:10:33 So you’re paired with another player, but you don’t see that person.
    0:10:37 You each get $10 and then you’re given an option.
    0:10:45 If you surrender $1 of your money, you can destroy $5 of the other person’s wealth.
    0:10:48 Now, there’s no revenge going on here.
    0:10:53 There wouldn’t seem to be anything for you to gain by destroying the other person’s money.
    0:10:59 But, as Benedict Hermann found, about 10% of the players did take that option.
    0:11:03 Hermann calls such a player a difference maximizer.
    0:11:10 That means that we want to maximize the payoff differential between the opponent and us.
    0:11:20 So, maybe in a more pittoresque way, being aware that we are losing our trousers for the sake and for the hope that the opponent will lose both the shirt and the trousers.
    0:11:30 In other words, some people were always willing to cut off their noses to spite the other player.
    0:11:32 Hermann was perplexed by this finding.
    0:11:40 And he tried the experiment in a variety of versions, variety of settings, different parts of the world, different kinds of societies.
    0:11:52 But in each case, he found that a surprising number of people would give up some of what was theirs for the sole purpose of taking something away from someone else.
    0:11:57 And what are you, as the researcher, thinking?
    0:12:03 Are you thinking this is remarkably surprising, sad, strange, irrational?
    0:12:08 What is your—I mean, on the one hand, you must be excited because for the sake of a paper, it’s a fascinating finding.
    0:12:12 This exactly—these are the two souls of a researcher.
    0:12:15 Of course, on the one side, exactly as you said it very nicely, you are very excited.
    0:12:19 But on the other side, of course, you start thinking, oh, my God, who the heck are we?
    0:12:20 We, the humans.
    0:12:30 For me, the outcome of all this research is definitely a kind of sadness and also worry that we can be too fast.
    0:12:38 We humans, we can get too fast into intergroup conflict, which don’t make any sense to anyone.
    0:12:49 That we start to harm each other, that we start innocent people to kill each other for something that at the end of the day could have been decided in a much more reasonable way.
    0:13:00 Now, as interesting as this may be, as believable as it may be, Steve Levitt warns us not to make too much of lab experiments like these.
    0:13:07 It’s hard to extrapolate from a lab setting to the hurly-burly of the real world.
    0:13:10 When people are in the lab, they’re completely anonymous.
    0:13:11 It’s the only time we’ll ever play.
    0:13:14 But the real world isn’t usually like that.
    0:13:15 Indeed.
    0:13:19 So, after the break, we’ll get back to the real world.
    0:13:29 See if we can find a story where someone willingly gives up money and not just a few bucks like in these lab games, but lots and lots of bucks in order to prove a point.
    0:13:34 Well, the contract he was offered was five years, $7.66 million.
    0:13:36 That’s coming up.
    0:13:41 After the break, I’m Stephen Dubner, and you are listening to a bonus episode of Freakonomics Radio from 2013.
    0:13:43 We’ll be right back.
    0:14:02 Dave O’Connor is a longtime TV and film producer who’s now president of Time Studios.
    0:14:08 Years ago, he executive-produced a documentary film for ESPN called You Don’t Know Bo.
    0:14:10 Bo as in Bo Jackson.
    0:14:14 He’s remarkable, and look at that one.
    0:14:16 Bo Jackson says hello.
    0:14:17 He’s just so quick.
    0:14:18 Look at that burst.
    0:14:21 Bo Jackson back, leaps, and he makes the kick.
    0:14:23 Nobody catches Bo.
    0:14:24 The answer is no.
    0:14:26 Bo has a no.
    0:14:27 Bo on the charge.
    0:14:29 Bo is there.
    0:14:31 Bo knows exactly what he’s doing.
    0:14:32 Spider-Man.
    0:14:40 Bo was probably the single greatest athlete of his generation.
    0:14:46 Two-sport star, football and baseball, and was just a transformative athlete.
    0:14:51 He just physically, there’s something about his presence that feels different than normal human beings.
    0:14:52 Is it a bird?
    0:14:53 Is it a bird?
    0:14:54 Is it a plane?
    0:14:54 Is it a plane?
    0:14:56 It’s Super Bowl!
    0:15:04 In the spring of the first time, Bo Jackson was playing his senior year of college baseball at Auburn.
    0:15:10 He showed signs of being a very highly valued Major League Baseball player.
    0:15:12 I’m tearing the cover off the ball.
    0:15:14 I’m batting over 400.
    0:15:18 Oh, I don’t know how many home runs I was sitting on then.
    0:15:21 That’s Jackson himself from the film.
    0:15:27 Now, he had just completed his senior season of college football, which had gone even better.
    0:15:29 Dave O’Connor again.
    0:15:35 Football, his senior year, is one of the all-time great seasons of a running back in college football.
    0:15:38 He rushes for nearly 1,800 yards.
    0:15:45 He wins the Heisman Trophy and basically enshrines himself as a legend of college football.
    0:15:50 Sort of the common wisdom was that Bo will be the number one draft pick in football.
    0:15:53 He will probably not play baseball at all.
    0:16:00 And if he does, somebody should pick him in the 20th round or 30th round on a flyer just in case.
    0:16:02 Right. You don’t want to waste a pick on a guy who’s going to be playing football.
    0:16:03 Right.
    0:16:09 So, while finishing up his college baseball career, Jackson starts getting courted by NFL teams.
    0:16:12 The football draft happens before the baseball draft.
    0:16:20 The number one overall NFL pick is held by the Tampa Bay Buccaneers, who are owned by a man named Hugh Culverhouse.
    0:16:24 The Bucs have made it clear that they want Bo Jackson.
    0:16:26 I was all gung-ho.
    0:16:32 And I had taken a few trips to visit some teams.
    0:16:35 My senior year, I got the okay to go visit Tampa Bay.
    0:16:45 Hugh Culverhouse sent his jet to Columbus Airport, drove over, got on the jet, went to Tampa Bay for my visit.
    0:16:50 It was almost like a college visit when you’re a high school senior and you’re going to visit a college.
    0:16:59 And they get some of the players to show you around town, to show you the night spots, take you to a nice restaurant, and entertain you.
    0:17:05 About four or five days later, I’m back at Auburn getting ready for my baseball game.
    0:17:08 And I walked out on the field.
    0:17:13 I have to walk from the athletic department across the parking lot, across the street to the baseball field.
    0:17:19 And as I get to the gate to come around the dugout, Coach Baird approaches me.
    0:17:22 He said, Bo, can I talk to you for a second?
    0:17:23 I said, sure, Coach.
    0:17:24 He said, let’s go.
    0:17:25 We’re behind the dugout.
    0:17:26 Let’s go sit and talk.
    0:17:27 So we go behind the dugout.
    0:17:33 And I’m thinking that he’s going to tell me, hey, some big league team wants to sign me.
    0:17:41 And he said, did you take a trip last week on Hugh Culverhouse’s jet to go down to visit Tampa?
    0:17:43 I said, yes.
    0:17:46 And the folks checked and said that it was OK.
    0:17:51 They checked with the NCAA and said that it was OK to do that.
    0:18:03 He said, well, Bo, somebody didn’t check, and the NCAA has declared you ineligible for any more college sports, so you can’t play baseball no more.
    0:18:08 And I sit there on that ground, and I cried like a baby.
    0:18:11 I cried like a baby.
    0:18:20 Bo Jackson immediately felt that he’d been wronged.
    0:18:30 He loved baseball, and even though it looked like he was going to play football professionally, he was distraught about being barred from finishing out his college baseball career.
    0:18:37 And what’s more, he became convinced that Hugh Culverhouse, the Tampa Bay owner, had done this to Bo on purpose.
    0:18:43 Because the officials at Tampa Bay told me personally, yes, we checked, and they said that it was OK.
    0:18:53 I think it was all a plot now just to get me ineligible from baseball because they saw the season that I was having, and they thought that they were going to lose me to baseball.
    0:18:56 And if we declare him ineligible, then we got him.
    0:19:06 Now, we don’t know whether the Bucs actually meant for this to happen, but it certainly did seem to work out well for them.
    0:19:14 They were in line to pick Bo Jackson number one in the NFL draft and pay him so much money that he’d forget about baseball in a heartbeat.
    0:19:15 It was just one problem.
    0:19:19 Bo Jackson isn’t the forgetting type.
    0:19:22 And I said, there is no way I’m signing with Tampa Bay.
    0:19:25 And I told Hugh Culverhouse, I said, you draft me if you want.
    0:19:27 You’re going to waste a draft pick.
    0:19:29 I said, I promise you that.
    0:19:36 And Hugh Culverhouse, well, this is what I’m going to offer you as a signing bonus, and you’re going to take it whether you want it or not.
    0:19:38 I said, all right.
    0:19:40 They didn’t think I was serious.
    0:19:43 And I sat down after baseball season was over.
    0:19:45 I talked to my baseball coach.
    0:19:51 I said, coach, a lot of people don’t think I’m serious about playing baseball.
    0:20:01 I said, but if Tampa Bay drafts me, I said, on my honor, and I’m looking you in your eye, man to man, I’m playing baseball.
    0:20:07 So if you know any teams out there that’s interested in an outfielder, you let them know.
    0:20:22 In the NFL draft that April, Tampa Bay did select Bo Jackson with the number one pick, which was attached to a $7.66 million five-year contract.
    0:20:30 And then, a couple of months later, Bo Jackson was selected in the baseball draft in the fourth round by the Kansas City Royals.
    0:20:34 They offered him three years at just $1 million.
    0:20:39 The choice would seem obvious, but Bo doesn’t know obvious.
    0:20:43 He rejects the football offer, and he takes the baseball offer.
    0:20:45 How surprising is this?
    0:20:47 Here’s Dave O’Connor again.
    0:20:49 Unprecedented.
    0:20:50 It just doesn’t happen.
    0:20:54 You can’t—I mean, money talks, right?
    0:21:00 I mean, you have $7.6 million sitting there, and you sign a contract for one.
    0:21:02 That’s a rare occurrence.
    0:21:07 It sounds like a decision that very few people, that I know at least, would have made.
    0:21:11 Do you think that was an act of spite on Bo Jackson’s part?
    0:21:17 It’s interesting, because I think Bo would say that he did the honorable thing and that he has a code.
    0:21:21 But when you look at it, on its surface, it is spite.
    0:21:27 There is no rational explanation for walking away from that kind of money.
    0:21:29 He’s not just hurting himself here.
    0:21:33 He’s also doing this to hurt Tampa Bay, to some extent.
    0:21:39 The opportunity cost of losing a first-round draft pick isn’t just that Bo Jackson isn’t playing on my team.
    0:21:45 It’s that every other player I could have selected with that pick is not playing on my team either.
    0:21:56 So it’s a huge impact to Tampa Bay, not to mention the public relations nightmare of going out on a limb and selecting somebody and not getting him.
    0:22:05 So Jackson does sign with the Royals.
    0:22:09 He starts the year in the minor leagues, but by the end of the season, he makes a major league team.
    0:22:12 He’s on track for a nice baseball career.
    0:22:17 And then, the next year, he becomes eligible to re-enter football.
    0:22:18 Now, will he play?
    0:22:20 Nobody knows.
    0:22:24 But the Los Angeles Raiders draft him in the seventh round.
    0:22:28 He signs, and suddenly, he’s playing two professional sports.
    0:22:34 At the end of the baseball season, he jumps straight into football, and he became a star in both.
    0:22:47 He also becomes a household name, in part because of his athletic feats, and in part because he was the star of one of the most beguiling ad campaigns in history.
    0:22:49 Bo Knows for Nike.
    0:22:53 Bo Knows Baseball.
    0:22:55 Bo Knows Football.
    0:22:57 Bo Knows Basketball, too.
    0:22:58 Bo could surf.
    0:23:00 Bo could rollerblade.
    0:23:02 Bo could not play ice hockey.
    0:23:06 That was the one thing that they couldn’t agree to let him actually be able to do.
    0:23:08 Gretzky shakes his head and says,
    0:23:09 No.
    0:23:12 But pretty much everything else.
    0:23:16 Volleyball, tennis, running, lifting weights, aerobics, all kinds of stuff.
    0:23:19 Bo, you don’t know diddly.
    0:23:22 All right.
    0:23:31 So, we agree that Bo Jackson’s athletic career turned out pretty well, remarkable on some dimensions, but overall not one of the greatest ever because it wasn’t long enough, perhaps.
    0:23:44 We agree that because he was such an unusual athlete into sports, he became this icon and the focus of a remarkable and probably quite remunerative ad campaign, right?
    0:23:45 Do we agree on this so far?
    0:23:45 Yes.
    0:24:01 Do we therefore agree that had this catastrophe not happened with him, with getting drafted for the NFL by a team that out of spite or something like spite, he turned down, that if that had not happened, that all the rest may not have happened?
    0:24:15 Yeah, I think that’s a plausible argument to make because he probably, had he signed that deal with Tampa Bay, if he doesn’t get injured, he probably becomes one of the best running backs in NFL history.
    0:24:17 But that’s probably it.
    0:24:21 I mean, honestly, my takeaway lesson here is spite pays.
    0:24:28 Yeah, you would say, I mean, if you take a look at where he ends up, spite certainly paid in his case.
    0:24:33 So here’s a question we’re thinking about.
    0:24:43 If spite indeed exists, is it something that we humans have always carried around in our genetic code or do we pick it up along the way?
    0:24:55 We are constantly wrestling with our conscience and with a tendency to deviate from social norms in a risky way and to do wrong, to be selfish.
    0:25:00 That’s coming up. After the break, I’m Stephen Dubner and this is Freakonomics Radio.
    0:25:21 So far in this episode, we’ve heard about spite in professional sports, spite in medieval nuns, spite as measured in laboratory experiments.
    0:25:26 So is spite an innate part of being human or is it something we learn?
    0:25:34 We’re a very biological organism and we’ve inherited an awful lot.
    0:25:43 In fact, most of the basic emotions that guide us from our animal and paleolithic early human past.
    0:25:47 That is E.O. Wilson. He’s a renowned biologist and author.
    0:25:54 And that’s Catherine Wells. She produced this episode and she interviewed E.O. Wilson for us back in 2013.
    0:25:59 I called him up because I wanted to know where all of this self-destructive spite comes from.
    0:26:03 You know, is this a common behavior throughout nature or are we unusual in it?
    0:26:10 And I have to say that I just assumed that we would be the meanest creatures in existence given everything we’ve heard today.
    0:26:12 But Wilson said that wasn’t true.
    0:26:15 Oh no, we only moderately mean.
    0:26:26 Now, E.O. Wilson has done a lot of thinking about the origins of human behavior and he thinks the nastiness that we see in animals might give us a clue to why we act the way we do.
    0:26:36 There’s a case that comes quickly to mind, for example, of a kind of spider in which the mother has a brood of spiderlings.
    0:26:42 And when they’re born, she sits down and lets the little spiderlings eat her.
    0:26:52 There are a couple of cases in the ants where the workers have a huge gland of poisonous material containing it.
    0:27:03 And when they get into a tough fight, they are able to contract their abdomens and explode their abdomens so that sticky poison covers the enemy.
    0:27:06 It can disable several enemies doing that by giving its life.
    0:27:09 The list of this kind of behavior goes on and on.
    0:27:16 I mean, things that you really don’t want to think about too much before you go to sleep, you might have nightmares.
    0:27:19 But here’s the story about spite.
    0:27:41 If we define spite as doing harm to someone else at the cost of harm to yourself, and that involves a surrender of some advantage or emotional reward on your part, you give it up in order to hurt somebody else.
    0:27:43 That might not exist.
    0:27:44 In nature.
    0:28:00 It’s very difficult to find any case in the great encyclopedia of animal aggression where it doesn’t give some advantage to the individual doing the aggression.
    0:28:14 But it’s very rare that an animal would deliberately injure itself just in order to create injury in another individual without any further gain to itself to deliberately do that.
    0:28:17 I think spite does not exist in the animal kingdom.
    0:28:19 In the way that it does in humans.
    0:28:20 Is that right?
    0:28:22 Well, let’s take humans.
    0:28:38 When a person injures himself or herself, say, in reputation, in diminishing wealth, causing their own early death, whatever it is, in order to harm another person, you would say, oh, that’s spite.
    0:28:40 That’s got to be spite.
    0:28:56 But it really would be true spite, in my mind, as opposed to mere risk-taking or trade-off for one kind of gain in exchange for one kind of loss taken if you can’t see a gain.
    0:28:58 And that’s hard to imagine.
    0:29:01 Even vengeance has its gain.
    0:29:04 It has a strong emotional award to it.
    0:29:10 For example, if you harm yourself and your reputation, you accept that.
    0:29:19 If the damage you can do benefits you in some other way or benefits, say, particularly your own offspring in a particular way.
    0:29:28 You know, like unscrupulous stage moms, murderesses of cheerleading champion competitors.
    0:29:29 I think you’ll get the drift.
    0:29:42 Even a mass murderer who goes out and harms a lot of people is taking some benefit, emotional benefit, from that when suicide is intended.
    0:29:51 A lot of mass murders are just a terrible form of suicide in which a person decides to get the satisfaction in advance of committing it.
    0:30:01 And maybe the satisfaction the person will get in striking out against something they imagined to be their enemy and diminish them before.
    0:30:06 So, when you add that factor, maybe real spite does not exist.
    0:30:14 So, I don’t know whether this is a relief or not.
    0:30:18 I mean, the idea that spite might not even exist seems good.
    0:30:22 But the fact that we get personal satisfaction out of hurting other people?
    0:30:24 I told Wilson that was kind of a bummer.
    0:30:26 That just shows you’re not a psychopath.
    0:30:30 I’m a total wuss.
    0:30:32 But here’s the upside.
    0:30:37 Spite is not the only motivation we have for being self-destructive.
    0:30:38 There’s actually another.
    0:30:40 Altruism.
    0:30:44 When we hurt ourselves, we aren’t always doing it just to hurt someone else.
    0:30:46 Sometimes, we’re doing it to help.
    0:30:52 One of the things that makes us human is our internally conflicted nature.
    0:30:53 Confliction.
    0:30:57 Our ambivalence to our own selves.
    0:31:01 We are constantly wrestling with our conscience.
    0:31:07 And with a tendency to deviate from social norms in a risky way.
    0:31:09 And to do wrong.
    0:31:11 To be selfish.
    0:31:23 The contest within us between doing the moral thing, even the heroic thing on one side, and doing the selfish, perhaps even criminal thing on the other side.
    0:31:28 That contest is what gives us such a continuously conflicted nature.
    0:31:33 If we became completely altruistic, then we would be like ants.
    0:31:43 If we went to the opposite extreme and had complete lack of constraint and it was complete individualism, then we would have chaos.
    0:31:44 If we would not have order, the group would dissolve.
    0:31:45 The group would dissolve.
    0:31:48 So we have to be in the middle.
    0:31:50 This appears to be the human condition.
    0:31:53 It’s funny listening to him talk about that.
    0:31:55 That’s Steve Levitt again.
    0:32:00 He took a class with Wilson when he, Levitt, was an undergrad at Harvard.
    0:32:02 He’s very fond of the way Wilson thinks.
    0:32:07 There could be no two disciplines closer than evolutionary biology and economics.
    0:32:15 And they studied different questions and they used different methods, but the way that evolutionary biologists think is exactly like the way that economists think.
    0:32:24 Both are very much a model of behavior, of individual behavior, an individual behavior that’s motivated by costs and benefits.
    0:32:31 The other thing is that at its heart, both economics and evolutionary biology strive for simplicity.
    0:32:38 That the simplest story, which can explain a set of facts, is the one that we gravitate to, as opposed to other disciplines, history.
    0:32:40 History is all about complexity.
    0:32:43 Literature is all about complexity.
    0:32:46 Even sociology, I think, at heart is about complexity.
    0:32:49 But economics is about simplicity.
    0:32:59 Like E.O. Wilson, Levitt thinks that spite, true spite, may not really exist.
    0:33:05 Because that would mean that I hurt you even though I get nothing for it.
    0:33:05 Nothing.
    0:33:11 And while it may seem that I get nothing, I probably get something.
    0:33:16 What I would say about spite, I would say this.
    0:33:21 To know that an act is spite, you have to be inside the head of the perpetrator.
    0:33:26 Because the idea of spite is that it’s being done without benefit.
    0:33:35 But it’s interesting because one of the first premises of economics is you can never really know what other people are thinking and why they’re doing what they’re doing.
    0:33:37 Instead, we focus on what they do.
    0:33:44 And so, consequently, my view is forget about what’s going on inside of other people’s heads.
    0:33:46 You’ll probably never know what it is.
    0:33:48 And focus on what they’re actually doing.
    0:33:55 Do you see altruism as sort of the flip side of the coin to spite and therefore not quite real?
    0:33:58 Altruism is exactly the flip side of spite.
    0:34:08 In the sense that there are acts which very well could be altruistic, but equally could be done in a perfectly self-interested way.
    0:34:15 Both make you feel really good and it feels good to help other people sometimes and it feels so good to punish other people who’ve wronged you.
    0:34:21 So, I think they’re both actually completely consistent with the idea of people doing the best they can.
    0:34:23 And what about you personally, Levitt?
    0:34:28 Do you get more satisfaction generally from helping people or punishing people?
    0:34:29 I’m a lover, not a fighter.
    0:34:30 You know that.
    0:34:31 I like to help people.
    0:34:40 I’d like to thank Steve Levitt and everyone else for helping us think about spite today.
    0:34:50 I’m sorry to say that Lisey Oliver died in 2015 at age 63 and E.O. Wilson died in 2021 at 92.
    0:34:53 We will be back soon with a new episode.
    0:34:55 Until then, take care of yourself.
    0:34:57 And if you can, someone else too.
    0:35:01 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:35:06 This episode was originally produced by Catherine Wells and was updated by Dalvin Abouaji.
    0:35:08 It was mixed by Jasmine Klinger.
    0:35:21 The Freakonomics Radio Network staff also includes Alina Cullman, Augusta Chapman, Eleanor Osborne, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jeremy Johnston, Morgan Levy, Sarah Lilly, Tao Jacobs, and Zach Lipinski.
    0:35:29 You can find our entire archive on any podcast app or at Freakonomics.com, where we also publish transcripts and show notes.
    0:35:32 Our theme song is Mr. Fortune by The Hitchhikers.
    0:35:34 Our composer is Luis Guerra.
    0:35:36 As always, thank you for listening.
    0:35:49 So to cut off my nose and to prevent rape by the Vikings, you said they were in this case?
    0:35:51 No, in this case, they’re Saracens.
    0:35:54 I have Viking examples I can give you.
    0:35:55 I bet you do.
    0:36:03 The Freakonomics Radio Network, the hidden side of everything.

    In this episode from 2013, we look at whether spite pays — and if it even exists.

     

    • SOURCES:
      • Benedikt Herrmann, research officer at the European Commission.
      • Steve Levitt, co-author of Freakonomics and host of People I (Mostly) Admire.
      • Dave O’Connor, president of Times Studios.
      • Lisi Oliver, professor of English at Louisiana State University.
      • E.O. Wilson, naturalist and university research professor emeritus at Harvard University.

     

     

  • 637. What It’s Like to Be Middle-Aged (in the Middle Ages)

    AI transcript
    0:00:07 Have you ever found yourself agitated, or confounded, or just sick of the current state
    0:00:11 of affairs, and wondered what it might be like to live in another time?
    0:00:19 I do not belong to this time period. I know it sounds crazy, but when I wore armor, and
    0:00:24 I’m sitting in front of a castle in Germany or in Poland, I felt like I belonged there.
    0:00:25 You know, I feel at home.
    0:00:29 For some people, home is in the Middle Ages.
    0:00:37 It appears to be a simpler time. People worked hard and played hard. It seems exotic to us now.
    0:00:44 The exotic place these people are in is New Jersey, at the Burlington County Fairgrounds.
    0:00:51 It’s a warm, sticky Sunday in June, and they are attending the annual New Jersey Renaissance Fair.
    0:00:58 Fair with an E at the end. Despite the heat, they’re wearing woolen vests and long-sleeved dresses,
    0:01:06 heavy boots. Also, among the men, a lot of very bushy beards. Matt Schwarz is one of the musical
    0:01:08 performers. He is a harpist.
    0:01:13 I think nowadays, you look at a world that doesn’t have a lot of our modern problems, and you think it
    0:01:18 was perfect. Of course, back then, they had their own problems. But I think there’s much to be said
    0:01:22 with a world in which you’re in touch with the outdoors and nature.
    0:01:26 Jordan Cavalier is another musical performer.
    0:01:33 This is called the Nikolharpa. It’s a Swedish key fiddle. It’s 16 strings of medial Swedish glory.
    0:01:37 It has three melody strings, one drone string, and 12 sympathetic strings.
    0:01:53 In the U.S. alone, there are a couple hundred Renaissance fairs each year. They give you a
    0:02:00 chance to hear period music, eat a turkey leg or a giant pickle, and pretend that you are not only in a
    0:02:02 different time, but that you are a different person.
    0:02:08 I am Sir Maligan, the Knight of Fortitude, part of the Knights of Virtue, soon to fight in the
    0:02:10 Tournament of Virtue, here at 1.30 on the field.
    0:02:23 Okay, so there’s two knights on, like, different horses on opposing sides. And they have, like, their
    0:02:27 jousting stick, and they’re trying to get the rings. So whichever one gets the rings, they get the point.
    0:02:39 Another knight, Paul Mahaffey, emerges from his jousting tournament, sweaty and winded.
    0:02:48 It’s almost been a year since I armored up. And I love it. It was exhausting. But I could do it
    0:02:54 again in 10 minutes. The adrenaline gets going. And you just get in there. It’s just you and him.
    0:02:58 That’s all you see. Because you can’t see anything else in the helmet. And it’s great.
    0:03:03 Okay, so that’s what they’re all doing here. What are we doing here?
    0:03:09 When we set out to make a three-part series about the arc of human life, we knew we would
    0:03:14 begin with birth and child rearing. That was last week’s episode. You can catch up later if you missed
    0:03:19 it. We also knew that the final episode would be about aging and death. But what about the middle
    0:03:24 episode? We thought it would be interesting to explore what it’s like to be middle-aged. But
    0:03:30 then you realize that our current concept of middle-aged is very new. At the beginning of the 20th
    0:03:37 century, average life expectancy was only 31 years old. Now, that number on its own is misleading.
    0:03:41 There were plenty of old people and middle-aged people, too. But the average was brought down by
    0:03:48 the incredibly high rate of child mortality. So we got to wondering, what was it like to be middle-aged
    0:03:55 back in the Middle Ages? And we asked the Renaissance Fair attendees a simple question. If you could go
    0:04:00 back, would you go back? I’d rather be middle-aged in pretty much any century under the Middle Ages.
    0:04:02 That was rough. Rough time.
    0:04:08 I would have not survived anything. No, I need, like, a Marriott, but I need, like, a JW Marriott.
    0:04:10 I don’t even survive this when it rains.
    0:04:17 So we have this thing today called ibuprofen that is a very, very powerful help to being middle-aged.
    0:04:23 So that’s how the fairgoers feel. Today on Freakonomics Radio, we get an expert view
    0:04:29 on what it was like to be middle-aged in the Middle Ages. Ibuprofen not included.
    0:04:46 This is Freakonomics Radio, the podcast that explores the hidden side of everything,
    0:04:48 with your host, Stephen Dubner.
    0:05:04 The Middle Ages, as agreed upon by most historians, cover the years from roughly 500 to 1500.
    0:05:12 Most historians also agree that Renaissance fairs are not entirely accurate. So we decided
    0:05:14 to speak with a couple of actual historians.
    0:05:20 My name is Neslihan Shanojak, and I teach medieval history at Columbia University.
    0:05:24 How would you describe generally your research interests?
    0:05:28 My research interests are mostly in religious history of the Middle Ages,
    0:05:35 specifically history of Christianity. But because religion is so pervasive in the medieval world,
    0:05:40 basically every other type of history falls into the religious history that is social history,
    0:05:45 political history, and everything. So I basically study everything.
    0:05:48 How did you come to this particular concentration?
    0:05:53 My story is a little bit unusual, really, because I actually graduated from college as an industrial
    0:05:54 engineer.
    0:05:57 Oh, sorry. Yeah, that’s a change.
    0:06:03 That is a change. But then in the last year of engineering, I had read Umberto Eco’s Name of the Rose.
    0:06:10 And there I met for the first time the Franciscan Order. What is special about Franciscan Order is that they
    0:06:16 really wanted to be poor, very, very poor, poorer than everybody else. And I thought, who on earth might
    0:06:23 like to be poor? It seemed to me so strange, such a great contrast to modern life when everybody wants
    0:06:29 to be rich. I was very fascinated from the beginning with the monks and friars’ life. Now I see a lot of problems
    0:06:31 in that kind of life that I didn’t see before.
    0:06:32 For instance?
    0:06:42 For instance, no matter how hard they try, their passions and moral issues do not leave them. We think that the monks
    0:06:48 are calm and peaceful, dedicating their lives to God. But when you read the sources, it’s not like that.
    0:06:50 They are very much acting.
    0:06:52 They could be angry and horny.
    0:06:55 Exactly. And corrupt and greedy.
    0:07:03 Okay, so that’s Nestle Cheneczak, our first scholar of the Middle Ages. Let’s meet the other one.
    0:07:08 My name is Philip Schofield. I’m a medieval historian at Aberystwyth.
    0:07:10 That’s a university in Wales.
    0:07:16 My main interests are in the broad area of economic history. And I work particularly on peasantry.
    0:07:19 What would you say drew you to the study of peasantry?
    0:07:25 As an undergraduate, I was really intrigued by the broad socioeconomic history that medievalists,
    0:07:29 especially in France, were doing, looking at the social structure of medieval villages.
    0:07:36 When I read about the work of archaeologists and others who find physical evidence or ruins,
    0:07:41 it always seems a bit miraculous that things have survived from so long ago. And yet it does happen.
    0:07:49 When you study economic history, I’m curious what the evidence is like and if it feels as though you’re
    0:07:54 always reaching through a veil of sorts, never quite getting to the reality.
    0:08:00 That’s always the sense on one level. When I was doing my doctorate, I wrote at one stage something
    0:08:06 like, he probably thought that. And my supervisor, someone called Barbara Harvey, she said,
    0:08:10 what are you doing? You don’t probably think it. You either know it or you don’t know it. And if you
    0:08:15 don’t know it, leave it out. That’s sort of old school, but it appeals to me, really.
    0:08:21 I imagine if I walk through a 14th century peasant village on the basis of my understanding from 14th
    0:08:26 century records, there’s undoubtedly a lot of things that would surprise me. But there are local court
    0:08:34 records, manorial records that are really the records generated by lords, but include a huge amount of
    0:08:41 incidental information directed at the peasantry, including, for example, litigation. That’s something
    0:08:45 I work on quite a bit, is actually peasants not litigating with their lords, but peasants litigating
    0:08:46 with each other.
    0:08:55 I asked Philip Schofield if he was willing to imagine the daily life of a middle-aged peasant from that
    0:09:01 era, maybe a composite figure based on bits and pieces of Schofield’s research. He was actually able
    0:09:03 to do us one better than that.
    0:09:09 I did write something almost 30 years ago now in a journal called Past and Present about two peasants who
    0:09:16 litigated. So they’re both real people. And because they were extremely enthusiastic litigants,
    0:09:21 they tended to be more evident. And because they’re relatively wealthy, they were also more evident,
    0:09:26 and they also exist in taxation data. So that’s the kind of person I would maybe go to.
    0:09:32 Excellent. Of these two peasant litigants, I need you to pick one that you can describe for us. Who
    0:09:33 would you prefer?
    0:09:36 I will pick someone called Robert, the son of Adam.
    0:09:39 Okay. Robert, the son of Adam. Where does he live?
    0:09:42 He lived in a place called Hinder Clay in Suffolk.
    0:09:46 And what year would you like to place Robert, the son of Adam, in Hinder Clay that would count
    0:09:48 as his middle age?
    0:09:52 Let’s say about 1305. I hope he’s not dead by then.
    0:09:58 He was certainly active around that time and was doing pretty well.
    0:09:59 How old is he?
    0:10:02 I would say he was probably in his 30s.
    0:10:04 And that counts as middle-aged then?
    0:10:11 I think so. Yeah. I was thinking about this today and what I know about calculations of life expectancy.
    0:10:19 Most of that is really hard to do from the records I’m describing, but it’s really monastic evidence from the 15th century where you’ve got a whole range of
    0:10:32 moments and then you can follow them through various administrative tasks and then often they end up in the infirmary and their deaths are recorded.
    0:10:38 The estimates for that tend to suggest that life expectancy is taking people into their late 40s, 50.
    0:10:48 Okay, we will return later to Robert, son of Adam, a relatively wealthy peasant in Hinder Clay, England.
    0:10:55 I asked Nesli Şenerzak, who grew up in Turkey, what it’s like to really immerse yourself in medieval history.
    0:11:03 It gives you perspective, it gives you an alternative, it takes you out of the bubble, which is modern life.
    0:11:06 When we grow up, we are born into this life.
    0:11:12 We sometimes think that this is the only way things could be, but it could have been another way.
    0:11:20 So if I asked you to switch places with someone from that period, would you be willing or interested?
    0:11:23 If I’m going to have my kids with me, yes.
    0:11:28 If certain conditions are met, I guess I would, yeah, because it’s a much simpler life.
    0:11:30 I’d like to be an artisan in a city, I guess.
    0:11:32 What would you make?
    0:11:34 Stained glass would be nice.
    0:11:36 I mean, stained glass is so beautiful.
    0:11:42 People in the Middle Ages had their shops actually inside their homes, so I don’t have to even go somewhere else.
    0:11:45 Where exactly would you choose to live?
    0:11:47 Let’s make it Italy.
    0:11:48 In a city or rural?
    0:11:51 It has to be a city, really.
    0:11:56 Italian cities were much more advanced in the 13th century, much better organized.
    0:11:58 You have free health care, free education.
    0:12:01 If I’m rural, then I would have to be a peasant.
    0:12:02 And you want to be an artisan?
    0:12:04 Yes, I’d rather be an artisan.
    0:12:08 I think being a peasant requires far too much energy, which I don’t think I have.
    0:12:10 Let’s start with the city.
    0:12:10 Where will you live?
    0:12:13 Well, I quite like Florence, so it would have to be Florence.
    0:12:15 What year shall we pick?
    0:12:17 1250s would be good.
    0:12:21 In real life today, do you have a spouse or a partner?
    0:12:23 I do have a spouse, yes.
    0:12:24 And he’s Italian, actually.
    0:12:33 So, Nestle Shenezak has raised the stakes by including herself in our exercise, and she’s bringing
    0:12:35 along her husband and two sons.
    0:12:40 I asked Philip Schofield what we know about the family of Robert, the son of Adam.
    0:12:41 He’s got a brother.
    0:12:44 Beyond that, it’s difficult to be entirely sure.
    0:12:52 We do know from other contemporaries that if he was fairly typical, he would have a wife
    0:12:58 and maybe a small number of surviving children, some of whom would survive into adulthood.
    0:13:06 So, it’s quite reasonable to suppose that he had three or four children who moved beyond infancy.
    0:13:08 What do his children do?
    0:13:10 At what age do they start to perhaps work with him?
    0:13:14 Well, they were still really young, you know, less than 10.
    0:13:20 So, small-scale herding, managing crops, keeping birds off things, helping with harvest and so on.
    0:13:23 What level of education would these kids be getting?
    0:13:26 Education is fairly limited.
    0:13:31 A lot of education is the education of the village, in a sense, of learning from doing, in some ways.
    0:13:35 What does Robert eat and drink?
    0:13:44 The bulk of his diet would have been predominantly grain-based, but leavened by fish, both sea fish
    0:13:46 and freshwater fish.
    0:13:50 Maybe a little bit of meat, probably bacon, but also poultry.
    0:13:53 Quite a lot of ale in his diet.
    0:13:59 Is there a relatively low-alcohol version of ale that children and others would drink since it was safer than water?
    0:14:01 I mean, children are drinking ale, definitely.
    0:14:05 Whether it’s low-alcohol or not, it’s difficult to be entirely sure.
    0:14:10 Obviously, in Florence, you would have access to very good wine.
    0:14:13 What would a family dinner look like?
    0:14:17 It would definitely have vegetables and fruit.
    0:14:22 Meat is a little bit more problematic for medieval people because it’s expensive.
    0:14:26 Pork and chicken would be cheaper than beef.
    0:14:29 So we might have that maybe once a week.
    0:14:35 People did consume a lot of beans and lentils and things like that also because they were durable.
    0:14:37 They don’t go bad.
    0:14:41 We wouldn’t obviously have any fridge or anything, not even a cellar.
    0:14:45 But also, of course, the main staple of any diet is the bread.
    0:14:51 Say a bit more about why you were determined to put yourself in a city and not a village or the countryside.
    0:14:55 The big difference is that you are much less exposed to the elements.
    0:15:01 City life is pretty safe compared to the rural life because the cities are walled.
    0:15:03 They are very well protected.
    0:15:05 In the countryside, you do get raids.
    0:15:12 You might have animals coming in, wild animals, which were much more in number in the Middle Ages than they are now.
    0:15:14 Obviously, they’ve been hunted down over the years.
    0:15:18 There is food insecurity in the countryside.
    0:15:24 I wouldn’t have food insecurity because generally what the medieval cities like Florence did, they had big granaries.
    0:15:30 They stored grain just in case there’s famine, and then they would distribute it to the citizens.
    0:15:33 Let’s talk about the state of commerce.
    0:15:34 How does that work?
    0:15:37 How much do you make, and what are you able to buy with it?
    0:15:42 I would have to find commissioned jobs if I’m a stained glass maker.
    0:15:46 That would mean either a church or a monastery would have to give me orders.
    0:15:50 There are lots of churches, many more than now.
    0:16:01 And if a church can afford having stained glass, which would be expensive, I think I can make a decent amount of money to be what corresponds today to middle class.
    0:16:07 Okay, so you’re a middle class, middle-aged artisan in the Middle Ages.
    0:16:10 Yes, that’s a lot of middle.
    0:16:12 That’s okay.
    0:16:12 That’s why we’re here.
    0:16:15 What is it like to be a freelance artisan then?
    0:16:20 Well, the thing is, I would have to enter the guild of stained glass makers.
    0:16:23 All the trades were very well organized.
    0:16:26 Today’s trade unions, they really have their origins in the Middle Ages.
    0:16:29 So I would have to pay dues to my guild.
    0:16:33 I would have to be registered as a master of stained glass.
    0:16:38 And the amount of money I can charge would be regulated by them.
    0:16:47 When you read economic history, the economists are usually anti-guild because they see guilds as monopolistic within their domain.
    0:17:00 There was actually this famous economic essay about how the Candlemakers Guild were trying to have a resolution passed that forbade the sun from shining at certain times.
    0:17:03 Because with too much sunlight, there was less demand for their products.
    0:17:05 Plainly, that was not quite real.
    0:17:08 But the sentiment, I think, was legitimate.
    0:17:11 I’m curious, how would you feel about your guild?
    0:17:15 Would you feel it’s generally a positive for you and for the rest of society?
    0:17:17 Positive for you and a negative for the others?
    0:17:19 And maybe even negative for you?
    0:17:27 Because you have to join this guild and pay dues and have your wages probably set as opposed to being a true freelancer.
    0:17:34 Well, I’m not inflicted with the laissez-faire ideas of the modern economy, which I consider a good thing.
    0:17:37 The guild is a very good thing for the people inside it.
    0:17:42 It’s a very bad, negative thing for the people who are outside because then you cannot find a job.
    0:17:49 That is, if a freelance stained glass maker comes to Florence, they would not be legally able to work.
    0:17:52 But the guild has so many benefits.
    0:17:53 Yes, I do pay dues.
    0:18:00 But for example, if I ever fall into hardship, if I get sick, they come and help me.
    0:18:01 There are even religious benefits.
    0:18:08 All the guild members are expected to pray for one another at the time of sickness and especially after death.
    0:18:11 Would you have an appetite for expanding your business?
    0:18:19 Maybe renting a bigger workshop and hiring people and becoming a big-time commercial person yourself?
    0:18:22 Whether I’m some kind of a proto-capitalist?
    0:18:25 No, I can’t imagine that.
    0:18:29 I chose the medieval life because it is the simpler one.
    0:18:34 The more people get into your life, the more difficult your life becomes.
    0:18:36 I’d rather try to have a small life.
    0:18:38 I don’t have to deal with too many people.
    0:18:39 The customers are enough.
    0:18:41 I’m my kids and the partner.
    0:18:50 OK, and how about the economic life of Robert, son of Adam, our peasant friend in Hinder Clay, England?
    0:18:55 A peasant in this period could be relatively wealthy.
    0:19:00 I mean, not as wealthy as an aristocrat or a major landowner.
    0:19:03 But within their community, they can be wealthier than others.
    0:19:11 And for Hinder Clay and Robert, son of Adam, we have very good taxation data, which places him at or near the top of his own community.
    0:19:16 How exactly does Robert make his living and how exactly does Robert make his living and how has he done so well?
    0:19:18 That’s an interesting one.
    0:19:25 A lot of his activity is to do with production of grain and farming his land, almost certainly with some livestock as well.
    0:19:42 What’s interesting about Robert from taxation records is he has a much higher proportion of a single grain than almost anybody else in his community, which suggests he’s probably not involved in some monoculture, but he’s probably buying and selling and accumulating as a grain factor.
    0:19:46 Oh, I see. So he raises a crop, but he’s also a merchant.
    0:19:47 I think so.
    0:19:49 I see. And what is his grain?
    0:20:01 In this particular part of the country, barley is a predominant crop. People also produce wheat, oats, rye, peas, beans, you know, but the predominant crop is barley and that’s where a lot of his wealth is held.
    0:20:15 And what would you say are the characteristics of Robert that enabled him to become not just a farmer, but a merchant? Is he particularly clever? Is he a bit of a bully? Do you think he’s honest?
    0:20:28 My sense is he is clever. My sense is that he’s actually, I often use the term aggressively acquisitive. I think he’s someone who knows how to maximize opportunity. Some people have that ability, don’t they? And some people don’t.
    0:20:39 His brother, William, the son of Adam, is also quite well-to-do in the village, but in a more traditional way. And I think that maybe they’re born into a family that’s relatively well-to-do, though we don’t have the records that allow us to see that.
    0:20:51 So he probably is relatively well-off in capital terms to begin with, but also knows how to play that, how to use markets, how to advantage himself, and in particular how to use law to support that.
    0:21:00 When things start to go against him in any way, he’s very quick to turn to law, very quick to actually bring people into court, to sue them, to not give up.
    0:21:05 I don’t know whether he’s a bully, but I do think he knows what he wants and is prepared to push hard to get it.
    0:21:08 How much land does he have?
    0:21:16 He has something in the region of 20 acres of land, so he may be investing in a nice house, a reasonably nice house.
    0:21:23 It would be probably a single level, possibly with a slightly raised area above it.
    0:21:31 There might be a distinction between living quarters for people and perhaps a space to the other side of it where livestock might be kept.
    0:21:32 Are there windows in this house?
    0:21:36 In this house, probably more shutters, certainly not glass windows.
    0:21:39 And what are the building materials, outside and inside?
    0:21:50 You might be talking about a kind of wattle and daubing, a combination of mud plaster mixed in with straw and things like horsehair and a wooden frame, which you attach that to.
    0:21:53 A fairly basic stone flooring as well.
    0:21:55 What’s the furniture look like?
    0:21:58 Wooden furniture, locally made wooden furniture.
    0:22:00 Some of it might be quite ornate.
    0:22:05 He might copy his lord in the way in which he arranges that living space.
    0:22:13 So he might seat himself at the end of a table with his family in relative seniority, closer or further away from him, for example.
    0:22:16 He might invest in some decent tableware.
    0:22:17 Silver?
    0:22:19 Possibly not, but good pottery.
    0:22:22 How many channels does he get on his television?
    0:22:25 I’m guessing fewer than five.
    0:22:26 Not so many.
    0:22:27 Yeah, yeah, yeah, probably.
    0:22:32 So this lord you mentioned, tell me about him.
    0:22:34 Robert is a vilain or a serf.
    0:22:36 So he’s an unfree peasant.
    0:22:39 So he technically belongs to his lord.
    0:22:41 You kind of buried the lead on me there.
    0:22:42 That’s a big deal, isn’t it?
    0:22:43 Yeah, yeah.
    0:22:47 But at the same time, he’s in a community that is both free and unfree.
    0:22:50 So around him, there might be free peasants and he’s an unfreed peasant.
    0:22:54 But that doesn’t necessarily mean he’s significantly disadvantaged.
    0:23:00 The relationship between freedom and unfree in the medieval village could be almost reversed.
    0:23:14 Some of the people who hold free land might be relatively poor people holding relatively small plots, whereas the unfree might be relatively privileged individuals, except that they obviously have restrictions on their mobility and so on and so forth.
    0:23:23 So if Robert is essentially owned or circumscribed by his lord, what are some of the upsides and downsides of that?
    0:23:27 There are some people who say, well, villainage is actually not an impediment.
    0:23:28 It’s a safety net.
    0:23:32 Because the lord cares about his vilains, they are his bread and butter in a sense.
    0:23:33 He protects them.
    0:23:35 He doesn’t want to be overly demanding of them.
    0:23:39 But customary rents they pay are fairly low and fixed.
    0:23:42 Others would say that villainage is an imposition.
    0:23:44 It’s a restriction of basic freedoms.
    0:23:48 It means that if you want to marry off your daughter, you have to pay a fine.
    0:23:50 If you want to leave as a young man, you have to pay a fine.
    0:23:55 Anything you do effectively is through the permission of the lord.
    0:23:56 Who is Robert’s lord?
    0:23:58 His lord is the monastery.
    0:24:02 It’s the monastery of Bury St. Edmunds, which is a long-established Benedictine monastery.
    0:24:11 Very traditional, relatively hard-hearted, I would say, and clearly gains the antagonism of local people.
    0:24:18 This brings us to an interesting and important point, the power of the church in the Middle Ages.
    0:24:20 We will get into that after the break.
    0:24:24 Also, how the criminal justice system worked.
    0:24:28 They would go around and ask people what gossip they have heard.
    0:24:29 I’m Stephen Dubner.
    0:24:30 This is Freakonomics Radio.
    0:24:31 We’ll be right back.
    0:24:47 We’ve been speaking with two middle-aged scholars of the Middle Ages about what it would be like to have been middle-aged in the Middle Ages.
    0:24:58 Philip Schofield was describing a fairly prosperous English peasant named Robert, the son of Adam, who was in a sort of captive business relationship with a local monastery.
    0:25:00 This is early 14th century.
    0:25:13 Meanwhile, in 13th century Florence, Nestle Schenozak, a historian at Columbia, has imagined herself living with her actual family from today, and she is making stained glass for living.
    0:25:20 This means that she, like Robert, the son of Adam, was in a financial relationship with the church.
    0:25:25 And let’s remember, the Middle Ages were a very churchy time.
    0:25:26 Here is Schenozak.
    0:25:29 In the Middle Ages, there is not even a word for religion, really.
    0:25:30 It’s a modern word.
    0:25:32 People have this faith.
    0:25:40 In many ways, it determines everything they do, how they rule people, how they work, how they talk to each other, how they write.
    0:25:45 Do you think that you, living back then, would be relatively devout?
    0:25:47 Relatively, not too much.
    0:25:52 How central and in what ways was religion central to your family?
    0:26:00 It would be central in the sense that my two boys would have to be baptized, and they would be baptized in the cathedral of the city.
    0:26:03 Because when you live in a city, that’s where they get the baptism.
    0:26:06 We would regularly go to the church.
    0:26:13 And as much as I can find time from my work, I would also try to go to the morning and evening prayers during the weekdays.
    0:26:20 What is your relationship to the church, capital C church, not the actual parish?
    0:26:25 How do you think about the church or God or the saints in relation to your life?
    0:26:35 So because I live in a city, I would have actually much more access to the capital C church than someone living in the countryside because their experience would only be the parish.
    0:26:38 But I can see the cathedral, I can see the bishop.
    0:26:45 I think I would feel, as many people did feel then, a little bit angry and upset that they are just far too rich.
    0:26:52 The bishop has got gold-plated robes and everything, and the cathedral is so big.
    0:26:54 They eat really well.
    0:27:00 There might be some resentment about that, that that doesn’t reflect the poor Christ.
    0:27:10 When you think about yourself as this artisan with your family, and let’s say you felt some of that resentment, follow that thought through a bit further for me.
    0:27:14 When you think about where that wealth comes from, what do you think then?
    0:27:19 The wealth of the church really comes from the donations and the wills.
    0:27:21 That’s how it built up over the centuries.
    0:27:24 It’s the people that made the institutional church rich.
    0:27:32 But there is also the fact that the church, after the 9th century, started to collect tithes, which were taxes.
    0:27:37 So one tenth of my income has to go to my parish, which is quite a lot.
    0:27:39 More than the guild fees, probably, yes?
    0:27:41 Yes, I would think so.
    0:27:43 And how would you feel about that tithing?
    0:27:44 I don’t know.
    0:27:51 I think I would force myself to think about it as a good religious deed, that at least I’m giving it to the church.
    0:27:55 And one-fourth of those tithes are supposed to go to the poor.
    0:27:58 The church is supposed to sustain the poor.
    0:28:02 So I would hope that the money I’m giving is really going into the good hands.
    0:28:10 Now, let’s say your husband comes home from work one day and says, wow, you would not believe how beautiful the new wing of the monastery is.
    0:28:14 It looks like it was built for, you know, an Egyptian pharaoh.
    0:28:16 I wouldn’t feel good about that.
    0:28:17 They are monks.
    0:28:18 They’re supposed to imitate Christ.
    0:28:21 They’re supposed to leave poor, as poor as they can.
    0:28:26 I mean, they don’t have to die out of hunger, but they don’t need a luxurious new wing.
    0:28:28 And that money could have gone to the poor.
    0:28:29 Now, I want to be fair.
    0:28:30 I just made that up.
    0:28:33 What were the monasteries like in Florence at that period?
    0:28:39 Well, you know, they were quite grandiose, if I may say.
    0:28:47 I went back to Philip Schofield, who teaches at a Welsh university whose name I have a hard time pronouncing.
    0:28:48 So here’s him saying it.
    0:28:50 Aberystwyth, Aberystwyth, Aberystwyth.
    0:28:56 And I asked if his 14th century peasant friend, Robert, son of Adam, was a regular churchgoer.
    0:28:57 Almost certainly.
    0:29:01 This is an orthodox Catholic country at this stage.
    0:29:08 The room for stepping outside of perceived appropriate religious practices is relatively minimal.
    0:29:12 There’s a big debate about what attendance meant relative to belief.
    0:29:19 But certainly people do attend and would expect to attend in a fairly regular way.
    0:29:22 Also, at different points in your life, may be going on pilgrimage.
    0:29:24 Where would a pilgrimage be to?
    0:29:26 Some people go to Jerusalem.
    0:29:28 Some people might go somewhere in Western Europe.
    0:29:31 But also, they may attend pilgrimage within England.
    0:29:36 What does Robert think about God, or how does he conceive God?
    0:29:42 Given that Christian teaching is to be charitable, and to love thy neighbor as thyself, and so on,
    0:29:45 I can imagine people paying lip service to that.
    0:29:50 But certainly from a lot of contemporary commentary, and I think probably Robert would fall into that
    0:29:55 from my reading of him, people struggle to actually follow it through in their daily lives.
    0:30:01 Would he have believed in curses, and was he perhaps on either the receiving or giving end of a curse?
    0:30:07 Really hard to know that from this period, because it’s not showing up in quite the same way in our records.
    0:30:11 Certainly people talk nastily about each other.
    0:30:18 The gossip and hearsay was so much bigger source of information in the Middle Ages than it is now.
    0:30:23 You would rely a lot on what other neighbors tell you.
    0:30:25 And they did it without social media, even.
    0:30:29 Exactly. That was the social media, basically, gossip and hearsay.
    0:30:32 That was also the basis of the criminal justice system, by the way.
    0:30:33 What do you mean?
    0:30:35 That’s how they found the suspects.
    0:30:39 They would go around and ask people what gossip they have heard,
    0:30:42 if a crime has been committed and no one knows who committed it.
    0:30:46 But then at a certain point, you tried to gather some actual evidence, yes?
    0:30:49 That would be really difficult without forensic science.
    0:30:55 If you think about the way the modern criminal justice system works, if there are no witnesses to a crime,
    0:31:00 what are your fallbacks? Fingerprints and DNA analysis, none of that existed.
    0:31:03 So what do you think the false conviction rate was?
    0:31:11 In a place like Rome or Perugia, which are neighboring places to Florence, the conviction rate was so low,
    0:31:15 only 10% of trials resulted in a conviction.
    0:31:20 90% would be let go out of the reason that there is not enough evidence to convict them.
    0:31:27 Because the judges had it on their conscience if they wrongfully sent somebody to execution.
    0:31:31 So they would have to let them go if there is not enough evidence.
    0:31:38 Was the legal system informed by religious feeling or religious devotion?
    0:31:40 Oh, yes, absolutely.
    0:31:46 Judges and the juries would always take a note that they are going to follow the procedure,
    0:31:47 they are going to tell the truth.
    0:31:52 Somehow people really have taken that quite seriously, especially the judges.
    0:31:56 You can see that they are cringing not to give in.
    0:31:57 They don’t want to execute people.
    0:32:01 They are very afraid that in the other life God will see them as a murderer
    0:32:04 if they do that without sufficient evidence.
    0:32:09 And then do they conversely assume that if someone did commit a crime but there is no evidence
    0:32:11 and the judge doesn’t want to convict,
    0:32:15 do they assume that that criminal will be punished anyway by God?
    0:32:21 It’s not that they think that God will punish them anyway, so let us not punish them.
    0:32:25 That is not the case because they definitely did understand that if you do not
    0:32:28 hold people accountable, then crime will increase.
    0:32:30 You do need to deter people.
    0:32:34 How was that balance struck with such a low conviction rate?
    0:32:40 This low conviction rate belongs to the period where the trial started by an accusation.
    0:32:45 There are two types of trials, the ones that start basically because I go and say to the
    0:32:50 judge, my neighbor stole from me, and that would start a trial against my neighbor.
    0:32:54 I would denounce my neighbor myself, but then I would have to prove the guilt.
    0:32:55 I see.
    0:32:56 And the other way?
    0:33:02 After 1250s, you get a new trial, which is the basis of the modern trial we have,
    0:33:03 inquisition trials.
    0:33:05 The state starts the trial.
    0:33:11 The state makes a case against the person based on the public rumors, based on gossip.
    0:33:15 And then the conviction rate goes higher.
    0:33:20 People resented that, especially in England, the start of the inquisition trial, they said
    0:33:24 state has no business interfering into people’s conflicts.
    0:33:28 It has been seen as an infringement into the rights of the people.
    0:33:31 You mentioned this change came around 1250.
    0:33:35 There must have been a period where both systems were operating at the same time, yes?
    0:33:36 Exactly.
    0:33:37 Very good.
    0:33:42 In fact, if you go to the judiciaries, which still hold the ancient medieval records, there
    0:33:46 are two books there, the Book of Accusations and Book of Inquisitions.
    0:33:49 How long did the accusations last?
    0:33:50 When did that die out?
    0:33:56 Well, that’s a very good question, and frankly, I do not know the answer, but it went on for
    0:33:57 a very long time.
    0:34:02 It was considered a right of the people to accuse someone who committed a crime against
    0:34:02 them.
    0:34:07 Coming up after the break, let’s talk about dying in the Middle Ages.
    0:34:12 The people we spoke with at the Renaissance Fair in New Jersey had some things to say about
    0:34:12 that.
    0:34:14 I don’t think I would have survived a lot.
    0:34:16 I’m clumsy, I’m weak.
    0:34:21 I probably would have broke my back pulling a plow or been trampled down by a Viking invader.
    0:34:23 I would have not survived anything.
    0:34:29 I would like to think I would have survived the bubonic plague, but when the hand of the
    0:34:35 reaper comes a-sweeping across Europe and wipes out a sizable percentage of the population,
    0:34:36 it doesn’t matter what you’re doing.
    0:34:37 I’m Stephen Dubner.
    0:34:39 This is Freakonomics Radio.
    0:34:40 We’ll be right back.
    0:34:53 Okay, let’s talk about death and dying during the Middle Ages.
    0:34:59 As we all know, the definitive historical account comes from Monty Python and the Holy Grail.
    0:35:01 Bring out your date!
    0:35:06 Bring out your date!
    0:35:06 There’s one.
    0:35:08 Nine points.
    0:35:09 I’m not dead!
    0:35:09 What?
    0:35:10 Nothing.
    0:35:10 I don’t use your nine points.
    0:35:12 I’m not dead!
    0:35:12 Yeah.
    0:35:14 He says he’s not dead?
    0:35:14 Yes, he is.
    0:35:15 I’m not!
    0:35:16 He isn’t?
    0:35:17 Well, he will be soon.
    0:35:17 He’s very ill.
    0:35:18 I’m getting better!
    0:35:19 No, you’re not.
    0:35:20 You’ll be stone dead in a moment.
    0:35:21 I can’t take him like that.
    0:35:23 It’s against regulations.
    0:35:26 And here is an actual historian, Philip Schofield.
    0:35:29 Undoubtedly, death was there.
    0:35:30 I mean, death is always there.
    0:35:31 Even today, apparently.
    0:35:32 Yeah, apparently.
    0:35:38 So I’ve heard in the second decade of the 14th century, there is a period known as the Great
    0:35:42 Famine, where maybe 10% to 15% of the population died.
    0:35:48 We can’t really see the total impact of that because the most vulnerable are the least visible.
    0:35:55 We tend to think of peasant households as being complex and full of generations, but in reality,
    0:35:58 they probably weren’t, mostly because people didn’t live long enough, really, for that to
    0:35:58 happen.
    0:36:02 Something we don’t know a lot about for this period, but we know about for later periods,
    0:36:03 is infant mortality.
    0:36:07 If you had a number of children, then the strong likelihood is you would also have a
    0:36:10 considerable degree of loss in your life because of that.
    0:36:13 Violent death is also reasonably prevalent.
    0:36:16 And what about medicine in 14th century England?
    0:36:20 What happens when Robert, the son of Adam, or someone in his family is sick?
    0:36:25 They have a monastic community that’s their lord, so they may seek support from their community.
    0:36:27 There will be an infirmary there.
    0:36:33 There are things called hospitals, but they tend to be relatively low scale, unlike in
    0:36:37 Tuscany, for example, where in this period there are substantial hospitals.
    0:36:42 Here they are intended to house and support a symbolic number of poor, often the equivalent
    0:36:44 to the number of the apostles, for example.
    0:36:50 But you would have people that would travel around offering a range of skills, including
    0:36:52 some limited medical skill.
    0:36:57 So people who are barber surgeons, who might help set an arm or do something like that.
    0:37:04 Nesli Shenezak, you will remember, located herself and her family in Florence.
    0:37:07 This is starting to look like a wise choice.
    0:37:09 There were public hospitals in Florence.
    0:37:15 So if you are really sick and you need to be taken care of, then you can go there.
    0:37:20 And anybody who volunteers there, they would take care of you for free.
    0:37:28 Still, the healthcare is obviously, compared to the modern knowledge that we have, is much
    0:37:28 more limited.
    0:37:32 They just do not know what are the causes of the many diseases.
    0:37:35 Antibiotics will go a long way to treat bubonic plague.
    0:37:37 But in the Middle Ages, obviously, that was not available.
    0:37:47 Across Western Europe, between 1347 and 1350, possibly 45% of the population died.
    0:37:52 What’s remarkable is how society coped with that.
    0:37:59 I don’t know how modern society would cope with 45% mortality, but there is enormous continuity.
    0:38:03 There’s a lot of contemporary comment and shock and fearfulness.
    0:38:10 But also, the local records I was talking about record, for instance, repeatedly, X has died,
    0:38:12 Y has died, Z has died, and so on.
    0:38:18 You get that persistence of normality in the face of something that was utterly abnormal.
    0:38:24 Nestle, how about you, living in 13th century Florence with your husband and two sons, how do you think about death?
    0:38:26 Yes, that’s the big question.
    0:38:30 I would worry about it, what will happen to me when I die.
    0:38:33 And if I’m a devout Christian, definitely I would believe in afterlife.
    0:38:43 So, I would try to prepare myself and not leave it to old age, because that’s actually what a lot of people have done, even in the Middle Ages.
    0:38:47 They lived their youth rather frivolously.
    0:38:49 How old would you expect to live until?
    0:38:57 Oh, that depends on so many conditions, but I would hope that I can live until maybe 55, 60.
    0:38:59 How old are you now in real life?
    0:39:00 52.
    0:39:03 I didn’t realize I was speaking with you so close to the end of your life.
    0:39:04 Well, yeah.
    0:39:05 I’m going to miss you.
    0:39:11 Well, there will be somebody else in my place doing the stained glass.
    0:39:13 No, no, no, I don’t mean your stained glass.
    0:39:16 I mean, I’ve taken a liking to you during this conversation.
    0:39:21 When you said 52, I imagined you living easily till 70 or 75.
    0:39:27 No, I don’t think that very often happened to ordinary medieval citizens.
    0:39:35 I asked Philip Schofield if he would have liked to live during the period he studies.
    0:39:37 I think for a short period of time, I’d be interested.
    0:39:43 One of the things that would be shocking would be the level of casual cruelty.
    0:39:50 These villages where people are living fairly close to a marginal existence can be harsh places.
    0:39:59 A woman cropped up in litigation that I was looking at recently who had been told to return eight hens that she’d purchased from somebody.
    0:40:07 And he then said, well, she’s defamed me because she did return the eight hens, but she’d stitched their heads together.
    0:40:13 I think that hints at a kind of culture that we might find difficult to immediately just settle into.
    0:40:19 If you did have that opportunity, I mean, we’re just talking about time travel here now, which is a constant fascination for so many of us.
    0:40:30 What are maybe one or two of the most unanswered or perhaps unanswerable questions about that life that you as an economic historian would really love to crack?
    0:40:35 What I’ve mentioned earlier would be the proportion of the truly vulnerable.
    0:40:38 What does that society look like if you walk down a street?
    0:40:44 Do you see in a village people that are mostly doing fine and supporting each other?
    0:40:49 Or do you see desperation alongside relative prosperity?
    0:40:53 So it’s not a particularly pleasant angle, but I think it’s an important one.
    0:40:58 The degree of social inequality is something that our sources don’t really give us full insight into.
    0:41:08 And would your main motivation for understanding that be gratitude from a modern perspective or simply empirical verification?
    0:41:16 It would mostly be empirical in a sense that I’d really want to know what are the hidden stories in our history that we’re not picking up.
    0:41:26 That has its own salutary lessons, of course, for our contemporary society about how we think of ourselves and what we miss in our society and how we ignore those that perhaps are not as advantaged as others.
    0:41:28 You know, what are we missing?
    0:41:38 There was someone called Theral Rogers writing in the 19th century who said what he wouldn’t give for a history of the medieval village when so much of our history is wasted on the froth of kings and queens.
    0:41:42 And I went back to Neslihan Shenezhak too.
    0:41:51 At the beginning of this conversation, you said you think you would prefer to live then as long as you could take your family with you.
    0:42:05 Now that we’ve talked about all these different elements, the economics and the legal system and religiosity and food, etc., etc., I’m curious how you’re feeling about your choice.
    0:42:12 You’d prefer to be there then, even though, according to you, you’d only have a few more years of life left?
    0:42:16 And it sounds like you’re going to spend a lot of that life in church, repenting and so on.
    0:42:19 Or would you rather stay with us here?
    0:42:24 Well, that’s a difficult question because, you know, I have a really nice life here too.
    0:42:28 But for one thing, I don’t see the point of trying to live longer and longer.
    0:42:31 It’s the same thing, just more.
    0:42:33 It depends on how I live the life.
    0:42:36 That might be naive of me.
    0:42:38 The stress was much less in the Middle Ages.
    0:42:41 Now we have to deal with a million things.
    0:42:45 The technology in so many ways has made our life hell.
    0:42:52 The social media, the emails that you have to reply, electronic banking and taxes that you have to figure out.
    0:42:56 Also, the fact that you don’t have electricity in many ways, you do get a very good rest.
    0:42:59 You don’t keep working at night.
    0:43:00 Will you take me with you?
    0:43:02 If you’re ready, yes.
    0:43:03 Do you think you can do it?
    0:43:05 I don’t know.
    0:43:08 At the beginning of this conversation, I never would have thought so, but you’re fairly persuasive.
    0:43:10 Yeah, well, I have to be.
    0:43:11 I teach this.
    0:43:13 You know, I’m always looking for converts.
    0:43:21 When we first had the idea for this episode to explore what it would be like to have been middle-aged in the Middle Ages,
    0:43:25 I thought it might be a ridiculous pursuit.
    0:43:28 But now that we’ve made the episode, I don’t think it’s ridiculous at all.
    0:43:30 It’s something I love about history and historians.
    0:43:36 They are so good at bringing you into their world that your mind starts racing with comparisons to your own time.
    0:43:40 The benefits of the modern world are massive.
    0:43:45 But as Nestle Schenerzak pointed out, there are also significant costs.
    0:43:50 The more people get into your life, the more difficult your life becomes.
    0:43:53 So I’d rather try to have a small life.
    0:43:56 How do you think about our time versus that one?
    0:43:58 Would you want to go back?
    0:44:00 Under what circumstances?
    0:44:01 Let us know.
    0:44:05 Our email is radio at Freakonomics dot com.
    0:44:08 Coming up next time on the show, consider this fact.
    0:44:15 For the first time in history, there will soon be more older adults living in the U.S. than children.
    0:44:20 One of the great achievements of the 20th century is to produce an aging society.
    0:44:22 It’s so weird we see it so negative.
    0:44:30 We talk to the scientists, economists, investors and historians trying to give this aging society a new kind of future.
    0:44:32 That’s next time on the show.
    0:44:34 Until then, take care of yourself.
    0:44:36 And if you can, someone else, too.
    0:44:39 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:44:43 You can find our entire archive on any podcast app.
    0:44:47 Also at Freakonomics dot com, where we publish transcripts and show notes.
    0:44:51 This episode was produced by Augusta Chapman with help from Zach Lipinski.
    0:44:55 It was mixed by Eleanor Osborne with help from Jeremy Johnston.
    0:44:58 Thanks to Nick Nevis for field recording at the Renaissance Fair.
    0:45:00 And he had help from Kim Kupal.
    0:45:09 Thanks to everyone at the fair who spoke with us and also the musicians, including Michelle Mountain, Matt Schwarz, Jordan Cavalier and Vince Conaway.
    0:45:20 The Freakonomics Radio Network staff also includes Alina Cullman, Dalvin Aboaji, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jasmine Klinger, Morgan Levy, Sarah Lilly and Tao Jacobs.
    0:45:25 Our theme song is Mr. Fortune by the Hitchhiker and our composer is Luis Guerra.
    0:45:27 As always, thanks for listening.
    0:45:31 Would I go back?
    0:45:31 Would I go back?
    0:45:32 I don’t know.
    0:45:34 After watching Game of Thrones?
    0:45:34 Probably not.

    The simplicity of life back then is appealing today, as long as you don’t mind Church hegemony, the occasional plague, trial by gossip — and the lack of ibuprofen. (Part two of a three-part series, “Cradle to Grave.”)

     

     

     

  • 636. Why Aren’t We Having More Babies?

    AI transcript
    0:00:06 So, you got your Ph.D. in economics from Harvard.
    0:00:13 I know that you and your husband have eight children, and you are a stepmom to six more
    0:00:15 children from your husband’s first marriage.
    0:00:19 I’m guessing there are not many other Harvard-educated economists who have 14 children?
    0:00:20 I don’t know of any.
    0:00:24 Absence of evidence isn’t evidence of absence, but I don’t know of any.
    0:00:30 Catherine Pekalik is an economics professor at the Catholic University of America.
    0:00:33 I asked about her main areas of research.
    0:00:37 Education, schools, fertility, family formation.
    0:00:45 And what would you say you bring to those topics that the median economists might not bring?
    0:00:51 I think I bring to the table a large number of things that are outside of the field.
    0:00:56 And, you know, of course, I’d be disingenuous if I didn’t add that we’ll have a lot of kids.
    0:00:58 And so that makes you think about things a little bit differently.
    0:01:04 You might say that a lot of people have started to think differently about fertility and family
    0:01:04 formation.
    0:01:13 For decades, the great fear among demographers and politicians and environmentalists was overpopulation.
    0:01:19 They argued that the Earth’s resources simply couldn’t support three billion people, certainly
    0:01:22 not five billion or eight billion, which is where we stand today.
    0:01:29 That fear hasn’t totally gone away, but it has been joined by a fear of the opposite, that
    0:01:32 there are now too few babies being born.
    0:01:34 Here’s an astonishing fact.
    0:01:39 The global fertility rate has fallen by more than half over the past 50 years.
    0:01:40 Why?
    0:01:47 The answer to that question is complicated, and any solution is even more so.
    0:01:53 Today on Freakonomics Radio, we begin a three-part series about the great arc of human life.
    0:01:59 The inspiration for this series was a famous painting by Gustav Klimt called Death and Life.
    0:02:06 It shows a healthy newborn lying serenely on a bed of flowers among a group of adults, most
    0:02:08 of them young women.
    0:02:17 But there, off to the side, is Death, a grim reaper, smiling over this peaceful scene, knowing
    0:02:19 that he will win out in the end.
    0:02:21 That’s the thing.
    0:02:23 Life is finite.
    0:02:26 And life is precious.
    0:02:30 Does our knowing that it’s finite make it even more precious?
    0:02:36 That’s a deep question, one we probably won’t be able to answer during this series, but it
    0:02:39 will surely be hovering over every minute.
    0:02:42 Our three-part series, Cradle to Grave, starts now.
    0:03:00 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with
    0:03:02 your host, Stephen Dubner.
    0:03:16 Donald Trump has declared himself the fertilization president, and he wants Americans to have more
    0:03:17 babies.
    0:03:18 Why?
    0:03:21 Let’s start with what’s called the total fertility rate.
    0:03:25 That’s the expected number of births that a woman would have over her lifetime.
    0:03:31 In the first half of the 19th century, the U.S. fertility rate was over six babies per
    0:03:31 woman.
    0:03:34 In the late 1950s, it was 3.7.
    0:03:39 Today, it’s at 1.6 babies per woman, a record low.
    0:03:44 That also puts us well below the so-called replacement rate of 2.1.
    0:03:46 That’s the number needed to keep a population steady.
    0:03:50 So the Trump administration has proposed a variety of policies.
    0:03:58 A $5,000 baby bonus, federally funded fertility education programs, even a national medal of
    0:04:01 motherhood for women who have six or more children.
    0:04:05 Catherine Pakalik would certainly be eligible for that medal.
    0:04:09 She had six of her eight biological children while she was in graduate school.
    0:04:11 The oldest is now 25.
    0:04:16 She has found that people make assumptions about women with a lot of children.
    0:04:22 The first assumption, which is pretty common, is that it’s somehow a less than rational choice.
    0:04:27 That you do this maybe for cult-like reasons, because somebody says that you should, or a
    0:04:29 religious leader says that you should.
    0:04:37 Especially as somebody whose professional life is devoted to introspection and clear thinking
    0:04:41 and understanding, especially as an economist, the nature of rationality, that feels really
    0:04:41 painful.
    0:04:49 You fear that it may look to your colleagues as if the choice to have children is in some
    0:04:53 way revealing a lack of seriousness about your work.
    0:04:55 I want to be very clear.
    0:04:57 Most of what I’m telling you is in my head.
    0:05:03 I’m not accusing anybody of having been less than supportive or negative in any way.
    0:05:08 But the concern is you think that your colleagues will think you’re not as capable.
    0:05:14 We should say there are plenty of male economists who do manage to have a good number of children
    0:05:16 while they’re building their careers.
    0:05:17 Yeah.
    0:05:21 If you’re raising the question of the difference between men and women having children in academia,
    0:05:27 we know that getting married and having children, there isn’t the productivity penalty, and in
    0:05:28 fact, maybe a little gain.
    0:05:31 But for women, of course, time is a rival good, right?
    0:05:38 When people say children are expensive, they’re not wrong, but they aren’t used to using the
    0:05:38 language economists use.
    0:05:42 They’re expensive in terms of opportunity cost or lifestyle cost.
    0:05:48 If the only fun thing you could do 40 years ago on your weekends with the amount of income
    0:05:52 you had relative to the purchasing power that you have is the only fun thing you could do
    0:05:58 is stay home and watch TV and drink beer, well, maybe having a kid is not really a big problem
    0:05:58 for you.
    0:06:03 But if the thing you can do now is you could travel, for instance, way more accessible for
    0:06:08 so many more people all around the world, well, that next kid is going to completely change.
    0:06:18 40 years ago, fewer than 3% of U.S. citizens even owned a passport.
    0:06:22 Today, it’s around 50%.
    0:06:24 So, yes, a lot of things have changed.
    0:06:26 A lot of opportunities have arisen.
    0:06:33 As she was thinking about big picture fertility, Pakalik realized it would be useful to consider
    0:06:39 not just those smaller families, but also outliers like herself, people who are still having a
    0:06:39 lot of kids.
    0:06:41 Do they believe different things?
    0:06:43 Have they made different choices?
    0:06:46 Do they have a different value structure?
    0:06:47 What does that look like?
    0:06:53 So, I began traveling around the country to speak with women in a variety of communities
    0:06:59 who have larger-than-normal-sized families to find out why they’re doing this and what they
    0:07:01 think it means for themselves and for their families.
    0:07:07 Pakalik and her research team interviewed 55 women across the country, all of whom have
    0:07:08 five or more children.
    0:07:15 The research project became a book that Pakalik published in 2024 called Hannah’s Children,
    0:07:18 The Women Quietly Defying the Birth Deerth.
    0:07:24 The biblical Hannah is probably the single most known character in the world who represents
    0:07:26 someone who really wanted a child.
    0:07:32 Your book is a qualitative study, but it’s not a quantitative study.
    0:07:39 Plainly, if we’re talking about big population statistical analysis, this is just a drop in the
    0:07:39 bucket.
    0:07:40 Why did you go that route?
    0:07:47 We really do have a lot of great large population data about what’s happening with birth rates
    0:07:47 in general.
    0:07:50 What we’re missing are some of the nitty-gritty about the theory.
    0:07:56 So that’s where you turn in social sciences to qualitative work when you’re trying to struggle
    0:07:56 with the theory.
    0:08:01 All the women she interviewed have college degrees and all are religious.
    0:08:08 They don’t see wanting children as a choice of a plan or control in the way that I think
    0:08:11 most people think about planning their families.
    0:08:17 There’s a very specific content to wanting children, which has to do with cooperation with
    0:08:18 God’s providence.
    0:08:22 I think people who think you can’t have too many children are particularly interesting.
    0:08:28 Children are this sort of substantive good, but they probably don’t obey the same laws of
    0:08:32 economic preferences where most normal goods, you eventually get satisfied by them, or we
    0:08:33 say diminishing returns.
    0:08:41 One thing this makes me think of is really, I think, an often unobserved or maybe even unobservable
    0:08:49 idea, which is what is the utility to the children who were born in a big family who wouldn’t have
    0:08:52 been born if it was a smaller or average-sized family?
    0:08:54 And in this regard, I point to myself.
    0:08:55 I’m the youngest of eight.
    0:08:57 I believe you were one of nine siblings.
    0:08:58 Is that right?
    0:08:59 Yes.
    0:09:01 I’m the oldest of nine, so I would have made it.
    0:09:02 I would have made it.
    0:09:04 You would have made it, but I keep thinking…
    0:09:05 But you would not have made it.
    0:09:10 Yeah, if my family hadn’t decided for some rather strange set of reasons to have eight
    0:09:17 children, I wouldn’t be around to complain about, you know, anything, much less a pine on
    0:09:19 proper family size.
    0:09:24 When I was having my children, it gave me some special pleasure to think about, you know, having
    0:09:27 my fifth, I would think, okay, which of my siblings is my fifth?
    0:09:28 And that’s my brother, Ed.
    0:09:30 He’s such a good friend of mine, and Ed’s great.
    0:09:34 So then when you think, like, are we done trying to have children?
    0:09:37 And you think to yourself, well, maybe there would be a little bit of a loss in thinking
    0:09:39 there isn’t going to be that last child.
    0:09:45 One memory I have of the biblical Hannah is that, you know, this is back when prayer was
    0:09:52 not common or normalized in the Jewish tradition, but that Hannah did pray very, very intensely
    0:09:56 to God to be able to have a child, which she hadn’t been able to.
    0:10:01 And that her prayer was so intense that people thought she was crazy.
    0:10:11 And that strikes me as a perhaps unintentionally appropriate parallel between the biblical Hannah
    0:10:18 and modern Hannahs who are considered, like, I mean, I didn’t plan to ask you this question
    0:10:23 this directly because it sounds quite rude, but have people from your friend groups, professional
    0:10:28 groups, your own extended family, et cetera, thought that you were a little bit crazy for
    0:10:30 wanting so badly to have so many children?
    0:10:32 Yeah, people just don’t know what to make of it.
    0:10:35 The most polite version is something like, why?
    0:10:37 You know, why would you do this?
    0:10:40 Sometimes there’s less polite versions of it.
    0:10:40 For instance?
    0:10:42 Don’t you know how this happens?
    0:10:43 Oh, my gosh.
    0:10:44 Right.
    0:10:49 People say these things when they see a group of little kids and they think, oh, no, they’re
    0:10:51 not all yours.
    0:10:55 Most of us who get asked these questions, you come up with something kind of funny.
    0:10:59 But in fact, there’s not an easy way to answer, why would you do this?
    0:11:02 But you feel this is your servitude, essentially, yes?
    0:11:03 Mm-hmm.
    0:11:07 Would you say to a stranger, I believe that God wants me to have a lot of children?
    0:11:08 I might say it.
    0:11:10 It would depend on the context of the conversation.
    0:11:13 I might revert to, I think it’s great.
    0:11:14 It’s a substantive good.
    0:11:15 Having children is wonderful.
    0:11:20 I sometimes say I enjoyed my first one so much I wanted another one and kept going.
    0:11:27 Is it fair to call you an advocate of or a promoter of higher fertility in general?
    0:11:33 I’m only an advocate insofar as I’m happy to talk about my own personal experience.
    0:11:39 But I’m a really strong believer that the household is the correct locus of decision-making and that
    0:11:44 only an individual household can correctly assess the costs and benefits to them.
    0:11:52 I also think it’s the only locus that is workable in a non-tyrannical society or a free society,
    0:11:52 will say.
    0:12:01 When Catherine Pakalik says that only an individual household can assess the costs and benefits
    0:12:06 of having children, I’m guessing most of us can appreciate that sentiment.
    0:12:11 But I’m guessing we also appreciate that a steep drop in fertility across the society
    0:12:13 does have consequences.
    0:12:16 Matthias Dupke certainly does.
    0:12:20 How many children we have and what we do with our families are in many ways the most
    0:12:24 important decisions in our life, both at a personal level, but also for the economy.
    0:12:29 Dupke is a German-born economist who teaches at the London School of Economics.
    0:12:35 I’m trained originally as a macroeconomist, but in fact, most of my work touches on family
    0:12:35 economics.
    0:12:41 He also co-wrote a book called Love, Money, and Parenting, how economics explains the way
    0:12:42 we raise our kids.
    0:12:45 And he has three children, if you’re wondering.
    0:12:52 Economists like Dupke and Pakalik didn’t used to do research on things like family formation,
    0:12:54 but that changed with Gary Becker.
    0:12:58 He was a more holistic thinker than most economists of his era.
    0:13:05 Becker got his PhD in 1955, won a Nobel Prize in 1992, and died in 2014.
    0:13:10 And he liked to blend in ideas from sociology and criminology.
    0:13:16 When Matthias Dupke got his PhD at the University of Chicago, he studied under Gary Becker.
    0:13:22 For Gary Becker, economics is just a way to think about how people make decisions, and you
    0:13:24 can apply that method to everything.
    0:13:28 Who you marry, how many children you have, how you educate your children, all of those are
    0:13:31 decisions that can be analyzed with the tools of economics.
    0:13:38 Why, as an economist, is fertility and family formation such an important topic?
    0:13:42 If you think, for example, of economic growth, it depends on population growth.
    0:13:45 How many people there are, of course, is relevant for economic prospects.
    0:13:49 If an economy is shrinking in population, it will also shrink in economic output.
    0:13:56 There’s also important decisions on education, on human capital, more widely, that are done inside
    0:13:59 families, which matter a lot for how the economy does in the long term.
    0:14:05 Economists have many phrases to describe many things that normal people don’t need.
    0:14:07 You have a lot of jargon.
    0:14:13 When I hear you talk about children, my mind goes to some of the categorizations that economists
    0:14:19 use to describe things like normal goods, inferior goods, and luxury goods.
    0:14:21 Where do children fall in there?
    0:14:26 That was the first fundamental question in the economics of fertility, because the first
    0:14:30 observation in the data that Gary Becker had to deal with when he started with his whole
    0:14:35 enterprise was that it used to be the case that richer people have fewer children.
    0:14:39 So there was large families among the poorer households, smaller families among the richer
    0:14:39 households.
    0:14:42 And that was true everywhere across countries.
    0:14:45 Also, over time, as countries get richer, they have fewer children.
    0:14:49 If you just think of children as consumption goods, which maybe you shouldn’t, but if you
    0:14:53 wanted to do that, you would have to say that sounds like children are an inferior good.
    0:14:57 It’s an example of the kind of goods that you want less of as you get richer.
    0:15:00 With children, it’s not quite like that.
    0:15:04 When you get richer, instead of having a child, you have a very fancy dog or something like that.
    0:15:06 It’s not the mechanism that’s going on.
    0:15:08 So something else has to be going on.
    0:15:14 Gary Becker tried to explain this pattern, even though rich people otherwise have more
    0:15:15 of everything.
    0:15:20 And his idea was that having children involves both deciding how many to have and how much
    0:15:24 to invest in them, something that he refers to as child quality.
    0:15:27 Okay.
    0:15:33 If you were starting to worry that Gary Becker wasn’t quite a real economist, you can stop
    0:15:33 worrying.
    0:15:39 Now that we’re talking about child quality and how much to invest in children, and there’s
    0:15:42 plenty of evidence that Becker’s framework was correct.
    0:15:48 High income countries like Japan and South Korea and Spain have fertility rates well below
    0:15:49 the replacement level.
    0:15:55 What has changed since Becker’s time is that many countries that are not wealthy, like Albania
    0:15:59 and Nepal and El Salvador are also below the replacement level.
    0:16:05 What was initially something done only by higher income parents is now done by almost everybody.
    0:16:11 And so while the quality quality choice is still there, it’s perhaps not what’s driving most
    0:16:12 of the variation that we’re seeing today.
    0:16:13 Okay.
    0:16:16 So what has been driving lower fertility rates?
    0:16:23 One obvious answer, obvious at least to an economist, is the fact that millions upon millions of
    0:16:25 women have been entering the workforce.
    0:16:32 We had a model of a clear gender separation of labor a generation ago, where many women were
    0:16:35 homemakers or would interrupt their careers for long periods.
    0:16:40 We are in a different phase now, where young women and men have very similar aspirations.
    0:16:42 Most mothers are working, fathers are working.
    0:16:45 And that creates a tension that we haven’t fully resolved yet.
    0:16:48 It’s difficult to have two jobs and three or four children.
    0:16:50 So many people stop a bit earlier.
    0:16:53 The other thing that has happened is how we raise our children has changed.
    0:16:56 The nature of parenting is now quite different.
    0:17:01 We see in all the high income countries that parents spend a lot more time on parenting than
    0:17:02 they did a generation ago.
    0:17:08 The effort required has gone up to some extent for cultural reasons, but mostly I would argue
    0:17:13 for economic reasons, namely that parents perceive perhaps correctly that the stakes have risen
    0:17:14 in raising their children.
    0:17:17 This relates to what Gary Becker used to call child quality.
    0:17:21 A more modern phrase is intensive parenting.
    0:17:23 Intensity is a good word for it.
    0:17:24 How do you think about that as an economist?
    0:17:26 Is that just what you’d call a personal preference?
    0:17:29 I think it’s not a personal preference at all.
    0:17:32 This is something that I’ve worked on a lot with my co-author, Fabrizio Zilibari.
    0:17:38 What we argue is that parents are really responding to a changed environment, just like we respond
    0:17:40 as consumers to changes in incentives.
    0:17:44 A big part of that is rising inequality and rising stakes in education.
    0:17:51 Why do American parents care so much about making sure their kids do well in high school and pass the math exam?
    0:17:54 Because now college education is super important.
    0:17:55 When I was little, it wasn’t like that.
    0:17:59 You could go to university, you could go to an apprenticeship.
    0:18:01 The inequality was quite low.
    0:18:06 There was very different paths you could take and have an equally successful life as an adult.
    0:18:12 So parental intensity, as you’re describing it, takes a lot of time and money and other resources.
    0:18:17 How much does parental intensity drive lower fertility?
    0:18:19 I think it’s an important aspect.
    0:18:24 We now have some countries with ultra-low fertility rates, sometimes below one child per woman.
    0:18:29 Those are also the countries with the most intensive parenting culture.
    0:18:36 Famously, South Korea has now about 0.7 children per woman, which means each cohort is less than half the size of the previous one.
    0:18:42 How much does access to and cost of child care impact fertility rates?
    0:18:44 It impacts it a lot.
    0:18:50 If you look at variation in fertility across higher-income countries, that’s one of the closest correlations you’re going to see.
    0:19:00 There’s a lot of variation across these high-income countries in what they spend on child care, between a half percent of GDP at the lowest end to maybe three percent, so six times more at the upper end.
    0:19:03 And this does correlate quite closely with fertility.
    0:19:07 And when you say what they spend, does that mean what government spends?
    0:19:08 What government spends, yes.
    0:19:13 But then you have a place like the U.S. where the government spends very little on child care.
    0:19:20 And yet our fertility rate, while it has fallen quite a lot, is still higher than most of, let’s say, Western and Northern Europe, yes?
    0:19:25 The U.S. is actually a very interesting case because, indeed, there is very little public support for child care.
    0:19:29 There’s also very little in terms of policies for parental leave and things like that.
    0:19:31 One thing that also matters is social norms.
    0:19:35 Does society accept that mothers are working full-time, for example?
    0:19:37 On that dimension, the U.S. is doing very well.
    0:19:40 Everybody thinks that’s a normal way to live your life.
    0:19:47 The other thing that masked some of these issues in the past is that the U.S. used to have a very high teenage fertility rate.
    0:19:50 And that made the overall numbers look fairly high.
    0:19:57 Now, in the last few years, the teenage fertility rate has fallen, which is probably a good thing because many of those babies were accidental pregnancies.
    0:20:05 I would think another big driver of fertility choices is access to and cost of housing.
    0:20:06 What can you tell us about that?
    0:20:12 That is something that should be examined more empirically, but certainly the data is very suggestive of this being important.
    0:20:16 Some of the lowest fertility places, there are also very high housing cost places.
    0:20:18 South Korea is one example.
    0:20:24 These city-states, Hong Kong, Singapore, have extremely low fertility rates and extremely high housing costs.
    0:20:28 What about cost of education, especially higher education?
    0:20:33 So, in the U.S., we have essentially free education, K-12, but then college generally not free.
    0:20:36 Other countries do things differently.
    0:20:47 But here, if you’re deciding between, let’s say, two and three children, one child at current prices of college, four years could cost anywhere from $100,000 to $300,000, $400,000, $500,000.
    0:20:51 So, what do we know about the relationship there as a driver of lower fertility?
    0:20:56 Yes, we, again, don’t know anything definitive because we don’t have experiments.
    0:20:57 Matthias, you people need to get to work.
    0:20:59 What have you been doing this whole time?
    0:21:02 It is difficult because these are decisions you can’t do in the lab.
    0:21:06 Many things you can do experiments on and just to see how people react with fertility.
    0:21:07 It’s difficult to do.
    0:21:19 So, Matthias, the longer we talk, the more my mind gets scrambled in a very pleasant way, I have to say, because we read headlines about falling fertility and how horrible that is.
    0:21:22 The general economic argument is that we need more workers.
    0:21:25 We need younger people to take care of older people.
    0:21:27 We need economic growth and so on.
    0:21:39 But as you’re describing the way fertility and family formation have actually happened around the world and why, what people are responding to, to me, it sounds like a mostly good story.
    0:21:57 If most families are having fewer children because they want to invest more in those children in terms of education and dollars, they want to spend more time with their children, they want to give their children maybe more opportunities, more love perhaps, more modeling of what a life looks like.
    0:22:06 I could imagine spinning this problem around and looking at it as a potentially wonderful development in the history of civilization.
    0:22:08 Would you agree with that or not quite?
    0:22:09 Am I being too Pollyannish there?
    0:22:11 I would completely agree with you.
    0:22:21 Looking at the past, if you think about the decline from six children to two in the United States and the same thing happening in every country that’s now rich, it has been a fantastic thing.
    0:22:25 Just as you say, it was because of this rise of mass education.
    0:22:28 We were a mostly illiterate society in 1850.
    0:22:33 Now everybody goes to at least high school and many kids go on to college and therefore have much higher earnings.
    0:22:35 It’s a good thing for the economy.
    0:22:39 It’s probably also a good thing for relationships of parents and children spending more time together.
    0:22:42 Another aspect is what we call the demographic dividend.
    0:22:45 There’s this big change in the age structure of the population.
    0:22:57 When you do this one-time change from high to low population growth, you get these 30, 40 years of a very large labor force because there’s still many people entering the labor force with few people to support.
    0:23:02 There’s still a small number of old people, but also not many children anymore because fertility has fallen.
    0:23:03 And this is a tremendous benefit.
    0:23:06 You saw that a lot in the Asian tigers in South Korea and Taiwan.
    0:23:10 You saw it in China until very recently because now it’s also an aging society.
    0:23:22 When you think about why fertility is falling even further now from two children to one and a half per family on average or even less, it’s not that this reflects even higher investment.
    0:23:29 It used to be in the past all about this trade-off between having more children and educating them better or worse.
    0:23:31 Now it’s no longer that.
    0:23:33 It’s just other factors.
    0:23:36 And so this benefit from lower fertility is no longer there.
    0:23:51 Also, now that fertility is ultra low, there’s new downsides coming into focus, which is loss of labor force and just shrinkage of the population, which you might be depressed about if you just care about the survival of your people, but also has different implications on different people.
    0:23:55 When population starts to shrink, it doesn’t shrink everywhere equally.
    0:24:00 The big cities are still attractive, so people will still live in New York and Chicago, I suppose.
    0:24:02 The countryside empties out first.
    0:24:08 That’s both very unequal in terms of who it affects and essentially contributing to widening inequality in society.
    0:24:18 So what you just described makes me acknowledge that the caution and sometimes even the panic that I read in the press about falling fertility is warranted.
    0:24:30 And on the other hand, when you look at population predictions over the past hundred years or so, I mean, I have a word to describe the quality of those predictions, but let me hear your word first.
    0:24:33 How good have the predictions of population generally been?
    0:24:34 They have been terrible.
    0:24:44 Coming up after the break, since past predictions have been terrible, should we stop trying to predict the future?
    0:24:46 Come on, where’s the fun in that?
    0:24:47 I’m Stephen Dubner.
    0:24:49 This is Freakonomics Radio.
    0:24:49 We’ll be right back.
    0:25:05 In case you’re not old enough to remember when the world was losing its mind about overpopulation, here’s a taste.
    0:25:13 The main premise is that there are 3.6 billion people in the world today, and we’re adding about 70 million a year, and that’s too many.
    0:25:20 That’s Paul Ehrlich, a Stanford biologist who, in 1968, co-wrote a book called The Population Bomb.
    0:25:25 It’s too many because we are getting desperately short of food.
    0:25:33 We’re very much short of other resources, and that above all, the very delicate life support systems of the planet are now severely threatened.
    0:25:36 Ehrlich was appearing on The Tonight Show with Johnny Carson.
    0:25:39 That’s how mainstream his argument was.
    0:25:50 His most startling prediction was that in the very next decade, the 1970s, hundreds of millions of people would die of starvation, including 65 million in the U.S.
    0:25:56 He wrote that India was doomed and that England will not exist in the year 2000.
    0:26:05 Ehrlich certainly made valid points about the challenges of a growing population, but many of his predictions were spectacularly wrong.
    0:26:11 Still, scary predictions have a way of influencing behavior and policy.
    0:26:18 In 1979, China announced its one-child policy, which lasted until 2015.
    0:26:22 Here, again, is the economist Matthias Dupke.
    0:26:32 I do think that the most direct implication of this fear of high population growth or population control policies, and those for the most part, I think, were a complete human disaster.
    0:26:35 A complete human disaster because why?
    0:26:42 The one-child policy in China, one of the biggest attempts of social engineering ever attempted.
    0:26:56 It had some positive economic benefits in terms of income per capita, but it was also such a drastic policy with forced abortions, massive interventions in people’s most basic choices that it was hard to have a very positive view about.
    0:27:09 And in India, fossilizations were widely used, so because we had a long-term trend towards lower fertility rates, and that started almost 200 years ago, the forecasts were based on extrapolating from that.
    0:27:14 And so, they did the right thing in saying that fertility will continue to decline along some path.
    0:27:17 What they got wrong is how quickly that was going to happen.
    0:27:24 When Asian countries entered demographic change after World War II, they did this much more rapidly than the U.S. had done previously.
    0:27:27 They were also wrong about where it was going to end up.
    0:27:37 For many years, population forecasts were based on the expectation that in the long-term, fertility would balance out at essentially two children per woman, which would keep the population constant.
    0:27:49 There was really never much of a basis for that expectation, and now we see very clearly that fertility seems to be headed much lower, which, of course, has a big impact on future forecasts for what population is going to be.
    0:27:53 So, do you blame the demographers for getting the predictions so wrong?
    0:27:58 I don’t know if it’s truly the fault of the demographers, because these things are hard to predict.
    0:27:59 You know, the economic conditions have changed.
    0:28:09 That’s the thing about predictions, especially predictions about something as complex as global population.
    0:28:13 Something is always changing, and it’s hard to factor that in.
    0:28:20 As Dupka says, the global economy has changed a lot over the past several decades, arguably both for better and worse.
    0:28:23 That’s a much longer conversation for another time.
    0:28:30 But in terms of fertility, consider one small but interesting piece of evidence from the economic literature.
    0:28:42 The conventional wisdom used to be that fertility decisions are a result of economic conditions, that boom times produced more babies and bad times produced fewer.
    0:28:48 In other words, fertility was a lagging economic indicator, not a leading indicator.
    0:29:00 But a 2018 research paper that looked at the 2008 global financial crisis found that fertility actually started dropping in the months before the crisis hit.
    0:29:07 This suggests, if nothing else, that fertility decisions may be more of a leading indicator than was previously thought.
    0:29:12 So economic uncertainty is something to think about.
    0:29:19 And when it comes to making predictions in a realm as complicated as fertility, with so many variables and so many incentives,
    0:29:26 There is another area of uncertainty that might surprise you, considering how long we humans have been making babies.
    0:29:33 It feels unjust that we know so little about how our reproductive system works.
    0:29:37 And it’s such an important part of human existence.
    0:29:39 That is Diana Laird.
    0:29:47 I’m a professor at University of California, San Francisco, in the Department of Obstetrics and Gynecology, and in the Stem Cell Program.
    0:29:56 UCSF has been, for the past decade, the top-funded public academic institution by the NIH, the National Institutes of Health.
    0:30:04 My lab is really interested in where our eggs come from, developmentally speaking, how that process plays out,
    0:30:13 how it affects aging, and the 39 years in humans that we have for our ovaries to actually work and make babies.
    0:30:19 Those 39 years refer to the average woman’s fertility window between puberty and menopause.
    0:30:22 What we don’t know outweighs what we do know.
    0:30:26 It’s, first of all, really difficult to capture those early stages.
    0:30:39 We understand very little about how the embryo knows where to go and why, in many patients, there is repeated failure of implantation of the embryo.
    0:30:50 Work with human embryos is not fundable by NIH dollars and, actually, with fertilized embryos, is illegal in many states.
    0:30:56 So, that makes it very difficult to ask those fundamental scientific questions.
    0:31:03 If you are, let’s say, a government hoping to slow down the fertility decline or even reverse it,
    0:31:07 you’d think it would be useful to answer those fundamental scientific questions.
    0:31:12 One question has to do with a woman’s lifetime supply of eggs.
    0:31:14 Egg cells develop in the female.
    0:31:19 While she’s still a fetus, it’s believed that she starts with around 7 million eggs.
    0:31:22 By the time she’s born, she’ll have 1 to 2 million eggs.
    0:31:25 From there, her supply continues to diminish.
    0:31:27 And why is that?
    0:31:35 We don’t really know how these events in the early development of the embryo connect to the number of eggs that we have eventually.
    0:31:38 Laird likes to use an economic analogy here.
    0:31:45 If I told you that you’re going to have an inheritance of 7 million dollars, you would probably be really happy.
    0:31:52 And if I said, well, due to market conditions and volatility, by the time you’re born, it’s going to be more like 1 million.
    0:31:56 You’d still probably be like, well, a million dollars is pretty good.
    0:32:05 But then if I told you that, well, by the time you actually need this inheritance, it’s going to be closer to maybe $300,000 or $400,000.
    0:32:08 You would think I was a really bad investor.
    0:32:13 Because, you know, the eggs are our inheritance.
    0:32:21 I guess I could make it worse and I could tell you that by the time you use them, a lot of those dollars are not going to be accepted because they won’t work.
    0:32:23 And there’s even more uncertainty.
    0:32:35 Physicians and researchers can’t accurately measure the number of eggs in a given woman’s ovarian reserves, nor do current tests reveal anything about the quality of an egg while it’s in a woman’s body.
    0:32:40 How is it that a doctor can’t actually tell you how many eggs, how is it that a doctor can’t actually tell you how many eggs you have?
    0:32:53 If you’re 20, how can you start to make plans about how you’re going to live your life, how you’re going to have a career, whether or not you’re going to have children, and when that might happen?
    0:33:02 How can you make all those decisions if you don’t even know how long you have to reproduce and if you’ll be able to?
    0:33:06 I’m not saying that everyone needs to reproduce, but I think it should be a choice.
    0:33:10 It’s a very human experience and it’s how we continue our species.
    0:33:20 Unfortunately, the research funds for understanding the basics of reproduction and fertility have been pretty meager.
    0:33:35 Indeed, researchers have found that NIH applications with the words fertility, ovary, and reproductive have the lowest rates of funding acceptance, much lower than keywords like protein or glaucoma or mRNA.
    0:33:38 It makes it a little bit less painful when I get grants rejected.
    0:33:40 It’s not just me.
    0:33:51 In February, President Trump signed an executive order called Expanding Access to In-Vitro Fertilization as part of his administration’s push to boost fertility rates.
    0:34:00 But soon after, his administration eliminated the six-person team within the Department of Health and Human Services that tracks IVF.
    0:34:09 So, if scientific research isn’t the way forward for a government that wants more babies, how about financial incentives?
    0:34:11 Coming up after the break.
    0:34:17 It was a decade-long experiment that really was considered unsuccessful.
    0:34:21 I’m Stephen Dubner. This is Freakonomics Radio. We’ll be right back.
    0:34:34 It might be tempting to think that fertility rates have only begun falling recently.
    0:34:42 One of the things that my work shows is that fertility rates have declined in other time periods and in other places.
    0:34:44 That’s Amy Freud.
    0:34:48 I’m a professor of history at the University of Maryland, Baltimore County.
    0:34:54 Freud specializes in early modern Britain, women’s economic history in particular.
    0:35:04 In the 1690s, England was in the midst of really the beginning of over 100 years of wars against their enemies, the French.
    0:35:13 And there was a concern about being a strong and prosperous nation that could compete militarily and politically.
    0:35:16 And that meant growing their populations.
    0:35:21 Back then, fertility rates were very closely tied to marriage rates.
    0:35:24 In many places today, that connection is much looser.
    0:35:30 But King William III of England reckoned that boosting marriage would boost fertility.
    0:35:34 Enter the Marriage Duty Act of 1695.
    0:35:41 They began to tax bachelors over the age of 25 and widowers who were childless.
    0:35:46 Sometimes elite single women were taxed as well.
    0:35:51 Freud says this new tax was likely unpopular, as taxes tend to be.
    0:35:52 But did it work?
    0:35:56 We’re not sure that we can prove that it raised marriage rates.
    0:36:00 And it also didn’t raise enough money for the king and his wars.
    0:36:05 So it was abandoned in the early 1700s.
    0:36:09 France, meanwhile, was also concerned about their fertility rates.
    0:36:15 But rather than offer a stick in the form of a tax, they offered a carrot.
    0:36:25 Louis XIV passes an edict in promotion of marriage in the 1660s, which is even a little earlier than the concern about marriage in England.
    0:36:35 In this edict, he was willing to offer financial incentives to men who would marry by the age of 21, which was very young.
    0:36:40 Also financial incentives to men who fathered large families.
    0:36:48 As with the marriage tax in England, it’s hard for historians like Freud to prove whether these incentives boosted fertility.
    0:36:56 What’s interesting is that just a few decades later, both France and England started to study fertility itself.
    0:37:01 Both countries become much more concerned about what we today would call reproduction.
    0:37:04 In fact, that’s an 18th century term.
    0:37:10 Before that time, generation was usually the term.
    0:37:18 But there’s a more scientific conceptualization of producing children that takes hold.
    0:37:30 Along with it is an encouragement of new technologies and new people that might be able to ensure that childbirth is more safe and more successful.
    0:37:37 In England at the time, as many as one in three babies were dying in childbirth or soon after.
    0:37:42 A 33 percent infant mortality rate is horrific, right?
    0:37:49 There was a feeling that perhaps female midwives were not doing an adequate job.
    0:37:55 And over the 18th century, we see the introduction of the man midwife.
    0:38:07 The man midwife was a male who had been educated at a college or university and who was going to bring a more scientific approach to childbirth.
    0:38:13 And so men began to push female midwives out of the business of childbirth.
    0:38:15 This starts at the apex of society.
    0:38:20 Women of the nobility and royal women began to use male midwives.
    0:38:31 At the same time, they also embrace new technologies like the forceps, which are developed by the man midwife family, the Chamberlains.
    0:38:40 Side note here, the Chamberlains family hoarded their invention for more than a century, not sharing it outside their well-bred circle.
    0:38:46 This withholding of the forceps is thought to have cost millions of lives.
    0:38:51 In France, meanwhile, the midwife industry went in a different direction.
    0:38:57 Louis XV decides that he needs to train midwives better.
    0:39:00 And the person he chooses to do that is a woman.
    0:39:03 Her name was Madame de Coudray.
    0:39:13 Coudray was a Parisian midwife who received training and then was part of a regulated body of midwives.
    0:39:18 She had some of the highest earning power amongst Parisian midwives.
    0:39:34 And so the king sent her around the country to different cities and towns where she trained local female midwives in some of the up-to-date ways of delivering children that she had been taught in Paris.
    0:39:40 Madame de Coudray promoted a different style of midwifery than the male midwives.
    0:39:47 Female midwives would argue they didn’t need forceps because they could handle complicated births with their own hands.
    0:39:55 Coudray also felt that technology, instead of being used in the birthing process, should be used in the teaching process.
    0:40:09 She developed what she called her machine or her mannequin, which was a simulated pelvis of a woman with accoutrements like a fetus and a placenta.
    0:40:16 She used different types of textiles and materials to try to simulate reality.
    0:40:27 She would have both hard and soft materials, perhaps leather, perhaps linen, different colored materials to indicate different parts of the anatomy.
    0:40:33 It shows her understanding of anatomy, her practical nature, her inventiveness.
    0:40:38 Coudray also published a midwife handbook with colored anatomical plates.
    0:40:47 It’s hard to prove causality, but we do see in some areas that live births and successful live births were going up.
    0:41:02 There’s a wonderful book by Nina Gelbart called The King’s Midwife, where she argues that you could extrapolate the number of successful births based on Coudray’s training and then the midwives who followed her training.
    0:41:06 That kind of thing can be hard to trace, though, for the 18th century.
    0:41:12 And one of the sad things is so many records were destroyed in the French Revolutionary period.
    0:41:24 If you go back to 18th century England, meanwhile, it does seem like there was a fertility rebound, as evidenced by new concerns about overpopulation.
    0:41:32 People began to discuss the idea of limiting population as a way to improve one’s economy.
    0:41:39 England is often taken as the example of a country that did that early.
    0:41:49 That is associated with industrialization and the idea that perhaps not as many people are needed to work in the economy.
    0:41:57 And so it’s interesting to me as a historian to see us returning to concerns about having enough workers.
    0:42:02 This is really an eternal question.
    0:42:09 How many people should be allowed or encouraged to exist in a given space and place?
    0:42:14 This question can quickly migrate into the political sphere.
    0:42:18 And from there, it’s a short step to government policy.
    0:42:21 Our era is not immune.
    0:42:29 This recent concern about too few babies, it can feel like whiplash after all those decades of concern about overpopulation.
    0:42:36 And of course, before that, were more underpopulation worries and so on and so on and so forth.
    0:42:39 I wasn’t kidding when I called it an eternal question.
    0:42:41 And it swings both ways.
    0:42:54 At the moment, governments in many countries are trying to boost their babyhood through tax benefits, better parental leave, cash bonuses, state-sponsored matchmaking apps, and much more.
    0:42:56 Will they work?
    0:43:00 Here again is the economist Matthias Stapke.
    0:43:03 These are the biggest decisions we take in our lives.
    0:43:09 And you see in the data that people don’t respond very strongly to short-run changes in policy.
    0:43:13 Financial incentives, if you just give a bonus for having more children, no, people do respond.
    0:43:15 They don’t respond very much.
    0:43:17 They are in many ways set in their ways.
    0:43:21 And you make a plan and you will not change it like government by government.
    0:43:41 If you were secretary of higher fertility in Washington in a future time, what would be your best ideas society-wide and not just perhaps around the time of birth, but what would be your biggest society, economy-wide ideas for providing the best situation to boost fertility?
    0:43:46 I think we want to imagine what kind of society will want people to have larger families.
    0:43:59 One is this issue of compatibility of careers and having children that has to do with making it easier for women to rejoin the labor force after they have children.
    0:44:01 More childcare provision.
    0:44:07 Another part that’s also come into focus with the epidemic is this issue of flexibility of jobs.
    0:44:12 If you have a job, but it’s completely inflexible, meaning you have to be there 10 hours every day, you can never leave.
    0:44:18 If, for example, a child has a fever or has a theater performance, that will also make it more difficult.
    0:44:26 So creating workplaces that are a bit more flexible for everybody will also make it easier for families to decide to have that additional child.
    0:44:36 I went back to Catherine Pakalik, the economist mother of 14 and author of Hannah’s Children.
    0:44:44 I don’t believe that policymakers ought to aim to influence household decision-making as regards children.
    0:44:54 The reason I say that is because those costs and benefits, the big ones, the ones that are really affecting our current situation, those are subjective and personal.
    0:44:56 Policy can’t hit those things.
    0:45:03 Do you feel that that position aligns you with a particular political movement or even a name?
    0:45:06 I sometimes use the language of a pragmatic libertarian.
    0:45:12 Pragmatic in the sense that I’m not committed to the philosophical foundations of libertarianism.
    0:45:20 You write, the flourishing of traditional religious institutions breaks the low marriage, low fertility cycle.
    0:45:25 People will lay down their comfort, dreams and selves for God, not for subsidies.
    0:45:27 Can you say a little bit more about that?
    0:45:35 Because as the global fertility rate falls, we’re seeing more and more governments take all kinds of measures to try to boost births.
    0:45:43 As far as I can tell, most of these fail or they might produce a short-term birth boom, but that seems to be just a timing thing.
    0:45:46 It’s not actually encouraging people to have more children, just the timing.
    0:45:55 Can you talk about the ways in which, as you write it, government subsidies are weaker than internal or religious guidance?
    0:45:58 They’re weaker because they just don’t operate on the right margin.
    0:46:03 We’re proud of the fact that women and girls spend 12 years in school, minimally, we hope.
    0:46:10 But what happens in those 12 years of school is that we’re preparing for certain kinds of professional work.
    0:46:16 That’s the margin where the conflict between family and career is happening.
    0:46:23 It’s not obvious to me that subsidies of the kind that we’ve been thinking about can really get into that margin and make that adjustment.
    0:46:28 Do we have to roll back women’s education in order to see higher birth rates?
    0:46:30 I don’t think the answer is yes.
    0:46:37 I think the answer is definitely no, but we have to ask questions about value formation and where those things come from.
    0:46:49 Why shouldn’t I say, hey, Catherine, I understand that you’re making a particular religious-slash-personal argument for the beauty of having more children, and I’m cool with that, 100% cool with that.
    0:47:01 On the other hand, I don’t think we really need to be having a conversation about boosting a falling fertility rate because the future is probably nowhere near as grim as the doomsayers say.
    0:47:13 So should people who are worried about low fertility rate, rather than trying to come up with government policies to boost birth policies that don’t work, should we all just relax a little bit and let people do what they want to do?
    0:47:14 So I’ll put it this way.
    0:47:21 I do not think of my book and my work as an attempt to promote having children.
    0:47:28 My work is an attempt to help people understand what are the costs and benefits and how do households make these decisions.
    0:47:40 I’m attempting to show up in that conversation and say, look, that may be a policy decision that will have unintended, perhaps negative consequences, because I don’t think you can encourage this.
    0:47:43 What’s a policy with fewer unintended consequences?
    0:47:59 I like to think that religious liberty is a good policy decision for countries of any type at any point in time, pluralism, religious tolerance, and devolving more of the human care in society to religious communities.
    0:48:04 So in a sense, I see this as a moment to say, calm down.
    0:48:10 And if you want to do something, here’s something that you can do, which I think could never harm things and could only help.
    0:48:17 I have to say, I only have two kids, but I like them so much, I wish I had a couple more just like them.
    0:48:18 I get that.
    0:48:23 There’s limits, but I would certainly love to have a few more.
    0:48:27 That again was Catherine Pakalik.
    0:48:32 Thanks to her, to Matthias Dupka, Diana Laird, Amy Freud.
    0:48:35 And thanks especially to you for listening.
    0:48:38 I hope you will spread the word about our show.
    0:48:40 That is the biggest thank you we could ask for.
    0:48:47 If you would rather complain, you can write directly to us at radio at Freakonomics.com.
    0:48:56 Coming up next time, part two in our Cradle to Grave series, we advance in age, but go back in time.
    0:49:01 So you’re a middle class, middle aged artisan in the Middle Ages.
    0:49:03 Yes, that’s a lot of middle.
    0:49:05 And we ask this question.
    0:49:08 If you could go back, would you go back?
    0:49:13 If certain conditions are met, I guess I would, yeah, because it’s a much simpler life.
    0:49:19 One of the things that would be shocking would be the level of casual cruelty.
    0:49:23 What was it like to be middle aged in the Middle Ages?
    0:49:24 That’s next time.
    0:49:26 Until then, take care of yourself.
    0:49:28 And if you can, someone else too.
    0:49:32 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:49:38 This episode was produced by Morgan Levy and mixed by Eleanor Osborne with help from Jeremy Johnston.
    0:49:49 The Freakonomics Radio network staff also includes Alina Cullman, Augusta Chapman, Dalvin Abouaji, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jasmine Klinger, Sarah Lilly, Teo Jacobs, and Zach Lipinski.
    0:49:55 Our theme song is Mr. Fortune by the Hitchhikers, and our composer is Luis Guerra.
    0:50:07 Our hands and feet develop as this disc, but then between the bones of our fingers, the cells actually die through this process called apoptosis.
    0:50:10 But if you’re a duck, they don’t.
    0:50:17 The Freakonomics Radio Network.
    0:50:18 The hidden side of everything.
    0:50:23 Stitcher.

    For decades, the great fear was overpopulation. Now it’s the opposite. How did this happen — and what’s being done about it? (Part one of a three-part series, “Cradle to Grave.”)

     

    • SOURCES:
      • Matthias Doepke, professor of economics at the London School of Economics.
      • Amy Froide, professor of history at the University of Maryland, Baltimore County.
      • Diana Laird, professor of obstetrics and gynecology at the University of California, San Francisco.
      • Catherine Pakaluk, professor of economics at The Catholic University of America.

     

     

  • An Economics Lesson from a Talking Pencil (Update)

    AI transcript
    0:00:09 Hey there, it’s Stephen W. We’ve all been hearing a lot lately about international trade
    0:00:15 and especially the restrictions on trade in the form of tariffs. President Trump, defending
    0:00:19 his tariff policy on Meet the Press, said that restricting trade means Americans will
    0:00:23 have to make do with less stuff, but that that’s OK.
    0:00:31 I don’t think a beautiful baby girl that’s 11 years old needs to have 30 dolls. I think
    0:00:36 they can have three dolls or four dolls. They don’t need to have 250 pencils. They can have five.
    0:00:43 Most economists think that tariffs are a bad idea. They argue that restricting trade has
    0:00:48 more downsides than upsides. Elon Musk, back when he was still the president’s first buddy,
    0:00:53 was in that camp and he reportedly urged Trump to reverse the tariffs.
    0:00:58 Musk also posted an interesting video on X, formerly known as Twitter.
    0:01:05 There’s not a single person in the world who could make this pencil. Remarkable statement? Not at all.
    0:01:10 There’s a lot more to be said about tariffs and free trade, and we will get into that over time. But for
    0:01:17 now, here’s a simpler question. Why are they talking about pencils? To answer that, we’re playing you
    0:01:23 this bonus episode, which we made in 2016 and have now updated facts and figures as necessary.
    0:01:30 This episode is about the pencil, something apparently simple that turns out to be very complicated.
    0:01:48 In an unusual New York City shop, a tiny storefront on the Lower East Side. Back when we made the
    0:01:50 episode, the shop had just opened.
    0:01:57 We sell only pencils, new pencils, rare pencils, antique pencils, novelty pencils, pencil accessories.
    0:02:02 That is Caroline Weaver, who was the proprietor of CW Pencil Enterprise.
    0:02:08 I grew up in Marietta, Ohio, which is in the southeast corner of Ohio, just across the river
    0:02:08 from West Virginia.
    0:02:14 Weaver was only 25 years old when she opened her store. That’s young to be the proprietor of
    0:02:19 any shop, much less a pencil shop. But then, after you speak with her for a bit, it’s hard
    0:02:21 to imagine Weaver doing anything else.
    0:02:24 It was just kind of a lifelong obsession.
    0:02:28 On the inside of her left forearm is a pencil tattoo.
    0:02:33 My mother drew it for me. I asked her to take a black Ticonderoga, sharpen it three times,
    0:02:36 and draw it to scale. And that’s what she did.
    0:02:40 And you can surely guess what Weaver and a friend dressed up as for Halloween.
    0:02:46 We both wore these paper pencil point hats that we made, and we wore pink shoes, like an
    0:02:50 eraser, and then painted whatever, the logo of our pencil on our clothes.
    0:02:54 What is it about the pencil that so captured Caroline Weaver’s imagination?
    0:02:58 I like to make things, and I’m really interested in the way that things are made. And so at a
    0:03:04 really young age, I developed an interest in these objects that appear to be really, really
    0:03:08 simple, but are actually very complicated in the nature in which they’re made, and kind of
    0:03:11 the nuances to all of the parts that they’re made of.
    0:03:18 She sold American pencils, Japanese, and German, and British, and Swiss, and Indian pencils.
    0:03:24 Every country kind of has its own normal as far as pencils go, and often those things aren’t
    0:03:25 available outside of their home countries.
    0:03:29 So talk for just a second about the economics of your shop.
    0:03:31 Is it profitable?
    0:03:37 Believe it or not, it is profitable. It turns out there are a lot of closet pencil nerds out there
    0:03:39 who want these things as much as I do.
    0:03:47 Weaver’s store closed in 2021, which, as you will recall, was a terrible time for most retail.
    0:03:53 She now runs the Locavore Guide, an online directory that promotes small businesses in New York City,
    0:03:55 like the one she used to run.
    0:04:05 While it survived, CW Pencil Enterprise carried an impressive variety of pencils, variety in color, in country of origin, and in price,
    0:04:10 some costing as little as $0.30 and some vintage pencils selling for $75.
    0:04:19 We had visited her to see one particular pencil, which is so unassuming, so typical of its pencilness,
    0:04:22 that I didn’t even realize Weaver had opened a drawer and pulled out a box of them.
    0:04:25 Oh, this is the 482.
    0:04:29 That is the 482, yeah. It was a classic Mongol.
    0:04:30 From roughly when?
    0:04:32 From roughly the 1950s.
    0:04:36 Mongol 482 from Eberhard Faber. It’s Faber, not Faber.
    0:04:39 It’s technically Faber, but people call it Faber. I often call it Faber.
    0:04:42 Okay, so how many different pencils did Eberhard Faber make?
    0:04:45 Oh, probably hundreds.
    0:04:51 They were mostly known for the Mongol and the Blackwing and the Van Dyke and the Microtonic.
    0:04:55 Was the Mongol 482 kind of the star of the line or no?
    0:05:03 I would say that the Blackwing was the star of the line, but the Mongol was their sort of like middle range, everyday pencil.
    0:05:07 By the point that this one was made, graphite technology had advanced a little bit,
    0:05:13 and so it’s generally a much smoother pencil because that’s when they figured out that if they put wax in pencils,
    0:05:17 they’re a whole lot smoother than just using graphite and clay in some sort of binder.
    0:05:19 They changed the aesthetic of it a little bit, too.
    0:05:23 The classic Mongol ferrule is black with a gold band.
    0:05:29 Around that time, that’s when pencil companies kind of started developing their signature ferrule for their different pencils.
    0:05:37 Today on Freakonomics Radio, the Mongol 482 may be just a middle range, everyday pencil,
    0:05:42 but it’s also one of the most famous pencils in history, famous at least in economics.
    0:05:47 Because the Mongol 482 has written its autobiography.
    0:05:50 My family tree begins with what, in fact, is a tree.
    0:05:54 A cedar of straight grain that grows in Northern California and Oregon.
    0:05:59 It is a complex story about how a simple thing comes into being.
    0:06:01 If I really wanted to, I could probably make a pencil.
    0:06:04 But could you really, Caroline Weaver?
    0:06:05 Could you really?
    0:06:08 All these kind of different specialized materials.
    0:06:14 And I was like, oh God, you know, so I’m trying to replicate this entirely myself.
    0:06:16 Where do I start?
    0:06:22 And what can a lowly pencil teach us about solving some of the world’s hardest problems?
    0:06:27 The lesson I draw, when you try to fix those problems, be humble.
    0:06:28 Be careful.
    0:06:32 Because they’re far more complicated than you could possibly imagine.
    0:06:52 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with your host, Stephen Dubner.
    0:07:02 Let’s begin in 1946.
    0:07:09 That’s when a man named Leonard Reed starts an organization called the Foundation for Economic Education, or FEE.
    0:07:14 The FEE is a think tank meant to extol the virtues of free market capitalism.
    0:07:18 It’s an early proponent of libertarianism in the U.S.
    0:07:20 Reed was a businessman from Michigan.
    0:07:25 He started out in wholesale groceries, later ran the Los Angeles Chamber of Commerce.
    0:07:32 In 1958, the FEE published an essay written by Reed called I, Pencil.
    0:07:39 I am a lead pencil, the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.
    0:07:47 Yes, the essay is told in the voice of the pencil, an Eberhard Faber, Mongol, 482.
    0:07:50 You may wonder why I should write a genealogy.
    0:07:55 Which is a bit weird, but also, this pencil has a chip on its shoulder.
    0:08:01 Sadly, I’m taken for granted by those who use me as if I were a mere incident and without background.
    0:08:04 The pencil is also a bit of a bragger.
    0:08:08 I have a profound lesson to teach.
    0:08:10 But you know what?
    0:08:12 It does have a profound lesson to teach.
    0:08:18 I, Pencil has become a classic in the canon of economics literature, translated into every major language.
    0:08:20 It’s rather beautifully written, this essay.
    0:08:27 That’s Matt Ridley, a science writer, a British Viscount, and a retired member of the House of Lords.
    0:08:31 He has been very much influenced by the ideas of I, Pencil.
    0:08:41 And it really struck me between the eyes because this essay is at once both extremely obvious, when you think about it, and extremely revelatory.
    0:08:43 Hello, hello, this is Tim.
    0:08:46 And that is Tim Harford, an economist.
    0:08:47 Sometimes known as the undercover economist.
    0:08:51 I write books of that title and a Financial Times column.
    0:08:58 Tim Harford and Matt Ridley are going to help us retell the pencil’s autobiography, which is really more of a parable.
    0:09:05 It first conveys a set of facts, then it reaches a shallow conclusion, and ultimately a deeper conclusion.
    0:09:12 Just as you can’t trace your family tree back very far, so it is impossible for me to name and explain all my antecedents.
    0:09:18 But I would like to suggest enough of them to impress upon you the richness and complexity of my background.
    0:09:25 While researching the essay, Leonard Reed visited an Eberhard Faber pencil factory in Wilkes-Barre, Pennsylvania.
    0:09:31 What he found was a supply chain that even in the 1950s reached around the globe.
    0:09:34 Let’s start with the wood.
    0:09:37 My family tree begins with what, in fact, is a tree.
    0:09:41 A cedar of straight grain that grows in Northern California and Oregon.
    0:09:48 Think about all the processes, all the people who were involved in cutting down those trees and in machining those trees.
    0:09:53 The people who designed the chainsaws and the axes and the trucks that ship the cedar across the country.
    0:09:59 Why, untold, thousands of persons had a hand in every cup of coffee that the loggers drink.
    0:10:06 Next, the pencil tells us the logs were shipped to a mill in San Leandro, California.
    0:10:10 And there they were milled and cut into pencil-like shapes.
    0:10:16 The pencil acknowledges all the workers who built the hydroelectric dam that powers the mill.
    0:10:18 And then there’s the lead.
    0:10:20 Which, of course, is not made of lead.
    0:10:29 Is graphite mined from Ceylon, Sri Lanka, mixed with clay, paraffin wax, candelilla wax, and hydrogenated natural fats.
    0:10:31 Did we know that? No, we didn’t.
    0:10:41 And here, the pencil nods toward all the graphite miners, the men who built the ships that transport the graphite, the harbor pilots who guide those ships in from the sea.
    0:10:46 Even the lighthouse keepers along the way assisted in my berth.
    0:10:52 And then there’s the lacquer, the paint that gives the Mongol 482 its bright yellow color.
    0:10:56 My cedar receives six coats of lacquer.
    0:11:01 The lacquer is made with oil from castor beans and a load of other ingredients.
    0:11:09 Why, even the process by which the lacquer is made, a beautiful yellow, involve the skills of more persons than one can enumerate.
    0:11:13 The number of people involved in creating this pencil is enormous.
    0:11:19 And then he goes into the same detail about the ferrule, which is the brass metal at the end of the pencil.
    0:11:25 The brass on the top of the pencil, the so-called ferrule, is made from zinc and copper, which have to be mined.
    0:11:29 Again, many, many hands involved, many machines, many processes.
    0:11:33 The same goes for the eraser, which you might think is made of rubber.
    0:11:37 I thought it was made of rubber, but it’s actually made from…
    0:11:43 Grape seed oil mixed with sulfur chloride and pumice and calcium sulfide to give it color and that kind of thing.
    0:11:46 All these incredible ingredients going into this very simple object.
    0:11:54 The pencil explains all this detail, but in each case, the pencil is pointing out that there are these global supply chains,
    0:11:59 there are all of these different inventions going way back in history, all of these different people involved.
    0:12:03 And if you put it all together, you realize there isn’t a single person in the world
    0:12:09 who would really understand how to make a pencil from scratch, from the raw materials.
    0:12:15 Simple, yet not a single person on the face of this earth knows how to make me.
    0:12:20 This is the shallow conclusion of I, Pencil.
    0:12:25 Actually, millions of human beings have had a hand in my creation.
    0:12:30 No one of whom even knows more than a very few of the others.
    0:12:34 There isn’t a single person in all these millions,
    0:12:40 including the president of the pencil company, who contributes more than a tiny, infinitesimal bit of know-how.
    0:12:44 It’s a bold claim the pencil makes.
    0:12:47 Not a single person knows how to make me.
    0:12:50 But the claim would seem to be justified.
    0:12:53 And it’s an interesting way of looking at the world, I think you’d agree,
    0:12:57 at how interdependent we are, how specialized we are.
    0:13:01 The deeper conclusion that Leonard Reed was making, however,
    0:13:04 this is where things get really interesting.
    0:13:05 That’s coming up after the break.
    0:13:08 I’m Stephen Dubner, and this is Freakonomics Radio.
    0:13:23 Okay, we’ve been talking about Leonard Reed’s amazing talking pencil.
    0:13:26 He likes to say that nobody knows how to make me.
    0:13:29 The miracle of this pencil isn’t that nobody knows how to make it.
    0:13:32 The miracle of the pencil is how did it get made?
    0:13:36 That’s Milton Friedman, one of the giants of modern economics.
    0:13:40 In 1980, he made a public TV series called Free to Choose
    0:13:42 and published a book of the same name.
    0:13:45 He borrowed Leonard Reed’s parable.
    0:13:48 This is the only prop I have for this TV show.
    0:13:51 As you can see, it’s a plain yellow pencil.
    0:13:55 The miracle that allows for the pencil to be made, Friedman says,
    0:13:59 is the price mechanism that lets buyers meet sellers
    0:14:02 and which makes free markets flow freely.
    0:14:06 I am trading with thousands of people all over the world.
    0:14:09 Not one of them has been forced to do it.
    0:14:11 Nobody has had a gun to his head.
    0:14:12 They’ve all done it.
    0:14:12 Why?
    0:14:16 Because each one of them thinks he’s better off in this transaction.
    0:14:19 You might know this concept as the invisible hand,
    0:14:22 as the proto-economist Adam Smith named it,
    0:14:25 which suggests, as the pencil puts it,
    0:14:27 the absence of a mastermind,
    0:14:30 of anyone dictating or forcibly directing
    0:14:33 these countless actions which bring me into being.
    0:14:36 In other words, none of the millions of people involved,
    0:14:37 directly or indirectly,
    0:14:39 in making a pencil
    0:14:42 cared one bit about making a pencil.
    0:14:43 Maybe didn’t even know what they were making.
    0:14:47 Not one of them is motivated by making a pencil.
    0:14:50 They’re motivated by earning money,
    0:14:51 providing for their family.
    0:14:55 And the astounding thing, as Leonard Reed says,
    0:14:56 is the absence of a mastermind.
    0:14:59 There is no one dictating or forcibly directing
    0:15:01 these countless actions, as he put it.
    0:15:07 So the deeper conclusion of iPencil
    0:15:09 is that a well-oiled free market
    0:15:10 can create something
    0:15:13 that even an alchemist wouldn’t dream of.
    0:15:15 Now, this may not be the way
    0:15:16 you see free market capitalism.
    0:15:17 Let’s be honest.
    0:15:19 There are market failures.
    0:15:21 There are segments of the economy
    0:15:24 that seem stacked against small players
    0:15:28 or are too susceptible to self-dealing or corruption.
    0:15:32 But the point is that free market capitalism
    0:15:34 is better than all the known alternatives.
    0:15:37 Now, let’s keep in mind that Leonard Reed,
    0:15:38 writing in 1958,
    0:15:41 and even Milton Friedman, speaking in 1980,
    0:15:44 were responding to a different political climate.
    0:15:46 They were both concerned about the legacy
    0:15:48 of Roosevelt’s New Deal programs
    0:15:51 and the growing involvement of the government
    0:15:53 in American economic life.
    0:15:55 They were also concerned about communism
    0:15:57 and what they saw as the tyranny
    0:15:58 of state-run economies
    0:16:00 in places like the Soviet Union.
    0:16:02 Just listen to the pencil.
    0:16:04 If you can become aware
    0:16:06 of the miraculousness,
    0:16:07 which I symbolize,
    0:16:09 you can help save the freedom
    0:16:11 mankind is so unhappily losing.
    0:16:15 The freedom mankind is so unhappily losing.
    0:16:17 Reed sounds worried.
    0:16:19 Worried that the U.S. government
    0:16:20 and others like it
    0:16:22 were disastrously veering to the left.
    0:16:25 That the government wanted to get more involved
    0:16:26 in running things
    0:16:28 and the governments don’t always do
    0:16:29 such a great job of running things,
    0:16:31 especially when it comes to the economy.
    0:16:35 So, really, the deep, deep conclusion
    0:16:36 of iPencil is,
    0:16:38 hey, U.S. government,
    0:16:40 get out of the way.
    0:16:44 Leave all creative energies uninhibited.
    0:16:46 Merely organize society
    0:16:48 to act in harmony with this lesson.
    0:16:50 Let society’s legal apparatus
    0:16:53 remove all obstacles the best it can.
    0:16:56 Permit these creative know-hows freely to flow.
    0:16:59 Have faith that free men and women
    0:17:01 will respond to the invisible hand.
    0:17:06 Does Leonard Reed’s essay sound like libertarian propaganda?
    0:17:07 Of course it does.
    0:17:09 That’s what it was, to some degree.
    0:17:12 So, if you don’t lean that way,
    0:17:13 you may not buy its message.
    0:17:15 There’s also an argument to be made,
    0:17:17 as some people have made,
    0:17:19 that the pencil conveniently omitted
    0:17:22 some important facts from its autobiography,
    0:17:24 like all the goods and services
    0:17:25 the government provides
    0:17:27 that help, directly or indirectly,
    0:17:30 in the pencil’s manufacture and sale.
    0:17:32 The roads that move the lumber
    0:17:34 and other materials,
    0:17:36 the public schools that educated
    0:17:38 the loggers and the mill workers,
    0:17:40 the same schools that, at least in 1958,
    0:17:43 would have ordered thousands upon thousands
    0:17:45 of pencils for their students.
    0:17:47 And then there are the less tangible things,
    0:17:50 like a legal system to uphold contracts
    0:17:53 and the protections provided by police
    0:17:53 and the courts.
    0:17:57 Here, again, is the economist Tim Harford.
    0:18:00 Clearly, in a modern economy,
    0:18:02 a tremendous amount of the infrastructure
    0:18:04 that we rely on has been paid for
    0:18:07 by taxpayers and coordinated in some way
    0:18:09 by state government, local government,
    0:18:10 or by the federal government.
    0:18:13 Some of these things could be provided privately,
    0:18:15 but as a matter of fact,
    0:18:16 they are provided by government,
    0:18:19 and they seem to be provided reasonably well.
    0:18:22 So, if your takeaway from iPencil
    0:18:24 is that governments should get
    0:18:26 completely out of the way…
    0:18:28 I think that’s an extreme reading.
    0:18:29 It’s not impossible to read it that way,
    0:18:31 but you’re really pushing it.
    0:18:33 If your reading, however,
    0:18:35 is the free market can do a lot,
    0:18:36 it does amazing things,
    0:18:38 and government should be careful
    0:18:40 before it sort of stamps its great big boots
    0:18:42 all over free market process,
    0:18:44 then I think that that’s a fair reading,
    0:18:45 and I think that’s a wise warning.
    0:18:48 It is a warning that Harford says is worth heeding,
    0:18:52 especially as we are collectively thinking
    0:18:54 about how to deal with things like
    0:18:56 climate change, income inequality,
    0:18:58 the stability of our financial system.
    0:19:01 So there are all kinds of areas
    0:19:03 of the global economy where you could say,
    0:19:06 I’m not happy with what the free market is giving me.
    0:19:09 The lesson I draw from the story of iPencil is
    0:19:11 when you try to fix those problems,
    0:19:13 be humble, be careful,
    0:19:16 because they’re far more complicated
    0:19:17 than you could possibly imagine.
    0:19:20 And any fix to, for example,
    0:19:21 the energy system
    0:19:23 is going to involve far more people
    0:19:24 and far more countries
    0:19:25 and far more technologies
    0:19:27 than you could imagine.
    0:19:28 Now, that doesn’t mean
    0:19:30 that you should just leave the market
    0:19:30 to do everything,
    0:19:32 but it does suggest
    0:19:35 a particular way of solving problems.
    0:19:37 And I guess in addition
    0:19:39 to requiring input
    0:19:41 from a lot of other people
    0:19:42 because of the complexity,
    0:19:44 it also implies
    0:19:46 that you may indeed, quote,
    0:19:48 solve one part of the problem,
    0:19:50 but that solution may indeed ripple up
    0:19:52 and turn into a bigger problem
    0:19:53 in another realm
    0:19:54 that you may not care about,
    0:19:55 but that actually does affect
    0:19:55 a lot of people.
    0:19:57 I mean, some kind of
    0:19:58 unintended consequence, I guess, yes?
    0:20:00 So yes, one lesson is
    0:20:02 that there will always
    0:20:03 be unintended consequences
    0:20:04 whenever you start messing around
    0:20:05 with a complex system.
    0:20:07 I think another lesson
    0:20:09 is that trial and error
    0:20:10 is a really important process.
    0:20:11 This is the lesson I draw
    0:20:12 in my book, Adapt.
    0:20:14 You need to carry out
    0:20:15 lots of experiments
    0:20:16 and you need to create a system
    0:20:18 that allows lots of experiments.
    0:20:19 The free market system
    0:20:20 is an experimental system,
    0:20:21 but it’s not the only
    0:20:23 experimental system.
    0:20:24 If you’re going to start messing
    0:20:26 with global supply chains,
    0:20:27 with the energy system,
    0:20:29 with the financial system,
    0:20:30 you want to make things work.
    0:20:32 better, you are going to need
    0:20:34 to do that step-by-step,
    0:20:35 constantly gathering data
    0:20:37 about what’s working
    0:20:37 and what’s not
    0:20:38 and running really good experiments.
    0:20:41 And I think where Leonard Reed
    0:20:42 was absolutely right
    0:20:43 was to suggest that
    0:20:45 when the free market works well,
    0:20:46 it delivers amazing results.
    0:20:47 Well, why does it deliver
    0:20:48 amazing results?
    0:20:49 One reason is because
    0:20:50 there’s lots and lots
    0:20:51 of small experiments
    0:20:52 and lots and lots
    0:20:53 of small failures.
    0:20:55 There are pencil manufacturers
    0:20:58 or lumberjacks or coffee companies
    0:20:59 or truck companies
    0:21:00 making bad decisions
    0:21:01 and going bankrupt all the time,
    0:21:03 but the system as a whole
    0:21:04 is resilient and stable
    0:21:05 and creative.
    0:21:08 As Leonard Reed rightly pointed out,
    0:21:09 it produces miracles.
    0:21:13 And some of those miracles
    0:21:15 are produced here.
    0:21:16 Okay, here we go.
    0:21:18 Jim Weisenborn,
    0:21:19 I’m a fourth-generation pencil maker,
    0:21:22 and we’re in Jersey City, New Jersey,
    0:21:24 at the home of General Pencil Company.
    0:21:26 General Pencil was incorporated
    0:21:28 in the late 19th century.
    0:21:29 We’ve been this location
    0:21:30 since 1917.
    0:21:32 When we spoke with Weisenborn
    0:21:33 back in 2015,
    0:21:35 he was the boss at General Pencil.
    0:21:37 He’s now mostly retired,
    0:21:38 but he still helps
    0:21:39 some of the younger members
    0:21:41 of the Weisenborn family
    0:21:42 run the company.
    0:21:44 General Pencil is one of the last
    0:21:45 few remaining pencil factories
    0:21:47 in the United States.
    0:21:48 You’re going to see
    0:21:48 probably something
    0:21:49 that’s not available
    0:21:50 in any place in the world.
    0:21:51 It’s a total production
    0:21:52 of a pencil
    0:21:53 from the very rawest materials
    0:21:54 to the finished product.
    0:21:55 We even do all our own marketing.
    0:21:57 It’s kind of fun.
    0:21:58 There are only a handful
    0:22:00 of American pencil factories left.
    0:22:01 Sometimes,
    0:22:03 when one’s shut down,
    0:22:04 Weisenborn would buy
    0:22:05 their old machinery
    0:22:06 and store it away
    0:22:07 for spare parts.
    0:22:08 I’m going to take you
    0:22:09 in the way
    0:22:10 from the very beginning
    0:22:11 of the process, okay?
    0:22:12 All right, sounds good.
    0:22:12 We’re going down.
    0:22:13 Graphite slippery.
    0:22:15 Weisenborn led
    0:22:16 our producer,
    0:22:17 Christopher Wirth,
    0:22:17 on a tour.
    0:22:19 It began by walking
    0:22:20 down a steep set of stairs
    0:22:21 into the factory’s basement
    0:22:24 where giant metal barrels
    0:22:25 were churning up
    0:22:26 a mixture of graphite
    0:22:27 and clay.
    0:22:28 These barrels
    0:22:29 are the secret
    0:22:29 to our product.
    0:22:31 These are tumbling barrels
    0:22:32 they used in Germany
    0:22:33 a hundred years ago.
    0:22:34 We’ve never changed
    0:22:35 this process.
    0:22:36 And what you hear
    0:22:36 going around in there
    0:22:37 are Belgian stones
    0:22:38 off the coast of Belgium.
    0:22:40 And they pulverize
    0:22:41 the graphite and clay
    0:22:42 into a top of them.
    0:22:42 You’ll find,
    0:22:43 and that’s where
    0:22:44 your pencils become smooth.
    0:22:46 That fine mixture
    0:22:47 is then dried,
    0:22:48 ground up again,
    0:22:49 and mixed with water.
    0:22:51 Then it’s extruded
    0:22:52 through a machine
    0:22:53 that makes pencil leads
    0:22:54 that at this point
    0:22:56 look like long strands
    0:22:57 of soft gray spaghetti.
    0:23:00 Those are then dried again
    0:23:02 and fired in kilns
    0:23:04 at around 1,800 degrees Fahrenheit.
    0:23:07 This is the traditional way
    0:23:07 of making,
    0:23:08 if you went through
    0:23:08 a pencil factory
    0:23:09 a hundred years ago
    0:23:10 in Germany,
    0:23:11 this is what you’d say.
    0:23:12 I mean,
    0:23:13 you’re in a time warp.
    0:23:14 The tour heads
    0:23:16 into the wood shop.
    0:23:17 It’s great stuff, huh?
    0:23:18 Yeah.
    0:23:19 A machine is cutting
    0:23:21 a row of tiny grooves
    0:23:22 into the thin,
    0:23:24 rectangular wooden slats.
    0:23:26 This is how the lead
    0:23:27 gets into the pencil.
    0:23:28 A lead is laid
    0:23:30 into each of the grooves
    0:23:31 and then another
    0:23:32 grooved wooden slat
    0:23:34 is glued on top.
    0:23:35 These are number two
    0:23:38 HV plads coming down.
    0:23:39 The slats,
    0:23:41 the bonding process
    0:23:42 is that the glue
    0:23:43 goes in the bottom one.
    0:23:44 and they’re flipped over
    0:23:45 and make a sandwich.
    0:23:47 Most of the wood
    0:23:49 that General Pencil uses
    0:23:50 is California cedar,
    0:23:52 just like in I-pencil.
    0:23:53 So some things
    0:23:54 have stayed the same,
    0:23:56 but a lot has changed also.
    0:23:57 The old days,
    0:23:59 80% of what we made
    0:23:59 were yellow pencils.
    0:24:00 We had all the contracts
    0:24:02 with Yellow Unified School Districts
    0:24:03 and Seattle School Districts
    0:24:04 and the state of New York.
    0:24:05 We were running
    0:24:06 a truckload of pencils
    0:24:06 out of here.
    0:24:07 I’d have all the kids
    0:24:08 and my wife working in here.
    0:24:10 This is back 40 years ago.
    0:24:11 But today,
    0:24:13 those standard yellow pencils,
    0:24:14 Weissenborn says,
    0:24:15 are made so cheaply elsewhere,
    0:24:16 primarily in China,
    0:24:17 that it’s impossible
    0:24:18 to compete.
    0:24:20 General Pencil’s solution
    0:24:21 was to start making
    0:24:22 smaller batches
    0:24:23 of specialized,
    0:24:25 higher quality products,
    0:24:26 drawing pencils
    0:24:27 and coloring pencils,
    0:24:28 things like that.
    0:24:29 All told,
    0:24:32 there are 117 steps
    0:24:33 in making a pencil
    0:24:34 in this factory,
    0:24:35 and Jim Weissenborn
    0:24:36 knows every single one.
    0:24:37 So,
    0:24:38 what does he think
    0:24:40 of the pencils argument
    0:24:42 in I Pencil?
    0:24:43 Romantically,
    0:24:44 that’s a nice story.
    0:24:45 No one makes a pencil.
    0:24:47 I think we make a pencil.
    0:24:48 But Weissenborn admits
    0:24:50 he’s never even been
    0:24:51 to a graphite mine
    0:24:52 or a clay mine.
    0:24:53 He doesn’t cut down
    0:24:54 the cedars out west.
    0:24:55 Which means
    0:24:57 Leonard Reed was right,
    0:24:57 doesn’t it?
    0:24:58 Simple,
    0:25:01 yet not a single person
    0:25:02 on the face of this earth
    0:25:03 knows how to make me.
    0:25:09 Not a single person,
    0:25:10 even the owner
    0:25:12 of a complete pencil factory,
    0:25:13 really knows
    0:25:14 how to make an object
    0:25:15 as seemingly simple
    0:25:16 as a pencil.
    0:25:17 Not that most of us
    0:25:18 would ever want
    0:25:19 or need to do
    0:25:20 such a thing, right?
    0:25:22 That was really
    0:25:23 Leonard Reed’s point,
    0:25:24 that the miracle
    0:25:25 of a well-functioning
    0:25:26 free market
    0:25:27 is that it provides us
    0:25:28 with what we want,
    0:25:29 generally speaking,
    0:25:31 at a price we can afford,
    0:25:32 at least most of the time.
    0:25:35 So a kiwi fruit
    0:25:36 grown in New Zealand
    0:25:37 or Italy,
    0:25:37 I can buy that
    0:25:38 for a dollar
    0:25:39 in a New York grocery store,
    0:25:41 even an online grocery store
    0:25:42 which delivers to my door.
    0:25:44 What do you want to buy?
    0:25:45 A German-made car?
    0:25:48 A t-shirt made in Indonesia
    0:25:49 and Bangladesh?
    0:25:50 Spun from cotton
    0:25:51 grown in Mississippi?
    0:25:52 Yep,
    0:25:53 you can buy that too.
    0:25:56 But this does not stop
    0:25:57 some people
    0:25:58 from trying
    0:26:00 to make their own stuff
    0:26:01 from the ground up.
    0:26:03 So it’s a simple,
    0:26:04 everyday product.
    0:26:05 We British,
    0:26:06 we love our toast.
    0:26:07 That’s coming up.
    0:26:08 After the break,
    0:26:09 I’m Stephen Dubner
    0:26:10 and this is
    0:26:11 Freakonomics Radio.
    0:26:24 It could be
    0:26:25 that by this point
    0:26:26 in our episode,
    0:26:27 you are sick of pencils.
    0:26:29 So it’s time to talk about
    0:26:30 how something else
    0:26:31 gets made.
    0:26:32 You wouldn’t think so,
    0:26:34 but there is a very
    0:26:35 interesting
    0:26:35 modern
    0:26:36 parallel
    0:26:38 to Len Reed’s
    0:26:39 iPencil story.
    0:26:40 That, again,
    0:26:41 is the economist
    0:26:41 and writer
    0:26:42 Tim Harford.
    0:26:43 A few years ago,
    0:26:45 a London design student
    0:26:46 called Thomas Thwaites
    0:26:48 decided that he was
    0:26:48 going to
    0:26:49 build
    0:26:51 a toaster
    0:26:52 from scratch.
    0:26:53 You know,
    0:26:53 mundane
    0:26:54 electric toaster.
    0:26:56 And that is
    0:26:56 Thomas Thwaites.
    0:26:58 He wanted to
    0:26:59 better understand
    0:27:00 just how
    0:27:02 finished consumer
    0:27:02 goods
    0:27:03 get to him.
    0:27:04 A toaster
    0:27:04 seemed like
    0:27:05 a relatively
    0:27:06 simple project.
    0:27:07 You know,
    0:27:08 obviously I use
    0:27:09 technology every day.
    0:27:10 It’s like
    0:27:12 amazingly complex,
    0:27:13 but at source
    0:27:14 it came from
    0:27:15 just a bunch
    0:27:16 of rocks
    0:27:18 and sludge
    0:27:19 buried in
    0:27:19 holes
    0:27:21 in the ground
    0:27:22 around the world.
    0:27:23 Thwaites now works
    0:27:24 as a freelance designer
    0:27:25 and he teaches
    0:27:26 at Central St. Martins,
    0:27:27 which is part of
    0:27:28 the University of the Arts
    0:27:28 London.
    0:27:30 His toaster quest
    0:27:31 began when he was
    0:27:32 a student
    0:27:32 at the Royal
    0:27:33 College of Art.
    0:27:35 So I
    0:27:36 went and bought
    0:27:36 the cheapest
    0:27:37 toaster I could
    0:27:38 find because I
    0:27:39 thought the
    0:27:40 cheapest toaster
    0:27:41 will be the
    0:27:41 simplest to
    0:27:42 reverse engineer.
    0:27:43 And this toaster
    0:27:44 costs about
    0:27:45 five or six
    0:27:45 dollars at the
    0:27:46 local store.
    0:27:47 So it’s a
    0:27:47 simple,
    0:27:49 everyday product.
    0:27:49 We British,
    0:27:50 we love our toast.
    0:27:52 Thwaites took
    0:27:52 home the toaster
    0:27:53 and took it apart.
    0:27:55 And to my
    0:27:56 dismay,
    0:27:57 there were kind
    0:27:57 of 400
    0:27:59 individual bits
    0:28:00 that had
    0:28:01 been made
    0:28:02 and then
    0:28:02 come together
    0:28:04 into this
    0:28:05 item whose
    0:28:06 sole purpose
    0:28:07 was to
    0:28:08 make toasting
    0:28:08 a slice
    0:28:09 of bread
    0:28:10 slightly more
    0:28:11 convenient in
    0:28:11 the morning.
    0:28:13 Those 400
    0:28:14 individual bits
    0:28:15 were made of
    0:28:15 many different
    0:28:16 materials.
    0:28:17 There’s copper,
    0:28:18 there’s nickel,
    0:28:19 there’s plastic,
    0:28:20 which is really
    0:28:20 important because
    0:28:21 it makes the
    0:28:21 toaster look good
    0:28:22 and also means
    0:28:23 you don’t get
    0:28:24 electrocuted.
    0:28:25 There’s mica,
    0:28:26 which is a sort
    0:28:27 of slate-like
    0:28:28 material and that’s
    0:28:29 what you wrap the
    0:28:29 heating elements
    0:28:29 around.
    0:28:30 all these
    0:28:31 different
    0:28:31 specialized
    0:28:32 materials.
    0:28:33 And I was
    0:28:34 like,
    0:28:35 oh god,
    0:28:36 I’m trying to
    0:28:38 replicate this
    0:28:39 entirely myself.
    0:28:40 Where do I
    0:28:41 start?
    0:28:42 So my
    0:28:43 strategy became
    0:28:44 to simplify
    0:28:45 and substitute
    0:28:45 and pair
    0:28:47 back to five
    0:28:48 materials that
    0:28:48 I thought I
    0:28:50 could manage
    0:28:51 and would
    0:28:52 give me the
    0:28:53 best toaster
    0:28:54 I could make.
    0:28:55 Those five
    0:28:56 materials were
    0:28:57 steel,
    0:28:57 nickel,
    0:28:58 copper,
    0:28:58 mica,
    0:28:59 and plastic.
    0:29:01 But even
    0:29:01 with the first
    0:29:02 material,
    0:29:02 steel,
    0:29:03 Thwaites hit
    0:29:04 a roadblock.
    0:29:05 The steel-making
    0:29:06 process is
    0:29:07 incredibly difficult,
    0:29:08 especially for an
    0:29:09 art and design
    0:29:09 student,
    0:29:11 so he settled
    0:29:11 on iron,
    0:29:12 which is
    0:29:13 somewhat less
    0:29:13 complicated.
    0:29:14 It turns out
    0:29:15 Britain’s a
    0:29:15 post-industrial
    0:29:16 society.
    0:29:16 We don’t have
    0:29:17 any iron mines
    0:29:18 anymore,
    0:29:18 but we have
    0:29:18 a disused
    0:29:19 iron mine.
    0:29:20 Thwaites called
    0:29:21 up an old
    0:29:22 iron mine in
    0:29:22 Wales that had
    0:29:23 been turned
    0:29:24 into a museum.
    0:29:25 and said,
    0:29:25 oh,
    0:29:26 hi,
    0:29:26 I’m trying
    0:29:27 to make a
    0:29:27 toaster.
    0:29:30 The guy on
    0:29:31 the other end
    0:29:31 of the phone
    0:29:32 was like,
    0:29:32 yeah,
    0:29:32 sure,
    0:29:34 come down.
    0:29:35 So I jumped
    0:29:35 on the train
    0:29:37 and went to
    0:29:38 Wales to
    0:29:39 this iron
    0:29:40 mine.
    0:29:41 Turns out
    0:29:41 when he got
    0:29:41 there,
    0:29:42 they’d
    0:29:42 misunderstood
    0:29:43 him on
    0:29:43 the phone.
    0:29:43 They thought
    0:29:44 he’d said,
    0:29:44 I’m a design
    0:29:45 student and
    0:29:45 I’m trying
    0:29:45 to make a
    0:29:46 poster,
    0:29:47 which I
    0:29:47 think makes
    0:29:47 a lot more
    0:29:48 sense.
    0:29:48 But anyway,
    0:29:49 they cleared
    0:29:50 that up and
    0:29:51 he went
    0:29:52 back home
    0:29:53 with a
    0:29:53 suitcase full
    0:29:54 of iron
    0:29:54 ore.
    0:29:55 I literally
    0:29:56 bought an
    0:29:57 empty suitcase
    0:29:58 with me and
    0:29:58 filled it up
    0:29:59 with iron
    0:29:59 ore.
    0:30:00 But then once
    0:30:00 you’ve got
    0:30:01 iron ore,
    0:30:01 what do you
    0:30:02 do with that?
    0:30:02 How do you
    0:30:03 turn iron ore
    0:30:03 into iron?
    0:30:04 Good question.
    0:30:06 Yeah,
    0:30:06 it’s like
    0:30:07 fundamental,
    0:30:07 isn’t it?
    0:30:08 How do you
    0:30:09 make metal
    0:30:10 from rock?
    0:30:10 I have a vague
    0:30:11 idea.
    0:30:11 You’ve got to
    0:30:12 get it hot.
    0:30:13 Turns out
    0:30:13 it’s a little
    0:30:15 more complex
    0:30:15 than that.
    0:30:19 Thwaites
    0:30:19 consulted
    0:30:20 professors
    0:30:21 and some
    0:30:22 books on
    0:30:22 metallurgy.
    0:30:23 He landed
    0:30:24 on a method
    0:30:24 from the
    0:30:25 15th century
    0:30:26 with a few
    0:30:27 modifications.
    0:30:28 He got a
    0:30:28 big trash
    0:30:29 can,
    0:30:29 he got a
    0:30:30 leaf blower,
    0:30:30 he got
    0:30:31 barbecue
    0:30:31 coals,
    0:30:32 and so he
    0:30:32 created this
    0:30:33 backyard
    0:30:34 furnace.
    0:30:35 There is a
    0:30:35 video,
    0:30:36 just search
    0:30:37 for Thwaites,
    0:30:39 that’s T-H-W-A-I-T-E-S,
    0:30:40 and Toaster
    0:30:41 Project,
    0:30:42 and the
    0:30:42 video shows
    0:30:44 flames pouring
    0:30:44 out of the
    0:30:44 trash can.
    0:30:46 Well,
    0:30:46 it might be
    0:30:47 working.
    0:30:48 We don’t
    0:30:49 actually know.
    0:30:50 The fire
    0:30:51 produced a
    0:30:52 big lump
    0:30:53 of heavy
    0:30:54 gray matter
    0:30:55 that looked
    0:30:55 like metal.
    0:30:56 I thought,
    0:30:57 my God,
    0:30:58 I have done
    0:30:58 it the first
    0:30:59 time.
    0:31:00 I must be
    0:31:00 some kind
    0:31:01 of genius
    0:31:02 because it
    0:31:03 took the rest
    0:31:03 of humanity
    0:31:04 thousands
    0:31:04 and thousands
    0:31:05 of years
    0:31:06 to move
    0:31:06 from the
    0:31:07 Bronze Age
    0:31:07 to the
    0:31:08 Iron Age,
    0:31:09 but hey,
    0:31:09 me,
    0:31:10 just pulled
    0:31:11 it out
    0:31:11 of the
    0:31:11 bag.
    0:31:12 Alas,
    0:31:13 Thwaites
    0:31:13 was not
    0:31:14 quite as
    0:31:14 genius
    0:31:14 as he
    0:31:15 imagined.
    0:31:16 The lump
    0:31:16 was still
    0:31:17 just iron
    0:31:18 ore.
    0:31:19 So he
    0:31:19 read some
    0:31:20 ore and
    0:31:21 landed on
    0:31:21 another idea.
    0:31:23 What about
    0:31:23 a microwave?
    0:31:24 He found
    0:31:25 a patented
    0:31:26 process for
    0:31:27 smelting iron
    0:31:28 in a microwave
    0:31:28 oven.
    0:31:29 My mum
    0:31:29 had a
    0:31:30 microwave,
    0:31:31 so I
    0:31:31 went around
    0:31:31 to her
    0:31:32 house and
    0:31:33 borrowed
    0:31:33 it.
    0:31:34 Kind of
    0:31:35 borrowed
    0:31:36 because his
    0:31:37 mother’s
    0:31:37 microwave
    0:31:38 in fact
    0:31:38 exploded.
    0:31:39 But the
    0:31:40 second one
    0:31:41 survived and
    0:31:41 he managed
    0:31:42 to get
    0:31:42 iron.
    0:31:43 I love
    0:31:43 that in
    0:31:43 the service
    0:31:44 of making
    0:31:45 a toaster,
    0:31:46 he destroys
    0:31:46 at least
    0:31:46 one microwave
    0:31:47 along the
    0:31:47 way.
    0:31:48 he destroys
    0:31:49 a microwave
    0:31:49 and he
    0:31:50 has to
    0:31:50 go through
    0:31:50 a lot
    0:31:50 of
    0:31:51 shortcuts
    0:31:52 to get
    0:31:52 the
    0:31:52 toaster.
    0:31:53 With
    0:31:54 the
    0:31:54 nickel
    0:31:54 he
    0:31:54 needed,
    0:31:55 for example.
    0:31:56 Thwaites
    0:31:56 couldn’t
    0:31:57 find any
    0:31:57 old
    0:31:57 nickel
    0:31:58 mine
    0:31:58 turned
    0:31:59 museum
    0:31:59 in
    0:32:00 Britain.
    0:32:00 The
    0:32:00 closest
    0:32:01 extant
    0:32:01 mine
    0:32:02 he could
    0:32:02 find
    0:32:02 was
    0:32:03 in
    0:32:03 Siberia.
    0:32:04 So in
    0:32:05 the end
    0:32:05 I
    0:32:05 had to
    0:32:06 even
    0:32:06 though
    0:32:07 they
    0:32:07 had
    0:32:07 the
    0:32:08 picture
    0:32:08 of
    0:32:08 the
    0:32:08 queen
    0:32:08 on
    0:32:09 them
    0:32:09 which
    0:32:09 makes
    0:32:09 it
    0:32:10 illegal,
    0:32:10 I
    0:32:10 had to
    0:32:10 melt
    0:32:11 down
    0:32:11 some
    0:32:12 Canadian
    0:32:12 commemorative
    0:32:13 nickels
    0:32:13 to get
    0:32:13 my
    0:32:14 nickel.
    0:32:15 Thwaites
    0:32:15 also
    0:32:16 finally
    0:32:16 managed
    0:32:16 to get
    0:32:16 hold
    0:32:16 of
    0:32:17 some
    0:32:17 copper
    0:32:17 and
    0:32:18 mica.
    0:32:19 Tremendous
    0:32:20 difficulty
    0:32:21 in making
    0:32:21 all of
    0:32:21 these
    0:32:22 materials.
    0:32:23 But he
    0:32:23 still
    0:32:24 needed
    0:32:24 plastic.
    0:32:25 I
    0:32:26 was
    0:32:26 determined
    0:32:27 that
    0:32:27 this
    0:32:27 toaster
    0:32:28 would
    0:32:28 have
    0:32:28 a
    0:32:29 plastic
    0:32:29 case
    0:32:30 because
    0:32:31 a
    0:32:32 plastic
    0:32:32 case
    0:32:32 is
    0:32:32 kind
    0:32:32 of
    0:32:33 the
    0:32:33 defining
    0:32:34 feature
    0:32:34 of
    0:32:34 cheap
    0:32:35 consumer
    0:32:36 electrical
    0:32:36 objects.
    0:32:37 You know,
    0:32:37 this kind
    0:32:37 of smooth
    0:32:38 plastic
    0:32:38 shell
    0:32:39 to hide
    0:32:40 the
    0:32:40 mess
    0:32:41 inside.
    0:32:42 So
    0:32:43 how do
    0:32:43 you make
    0:32:44 plastic?
    0:32:44 Plastic
    0:32:45 comes
    0:32:45 from
    0:32:45 oil.
    0:32:46 So
    0:32:46 I
    0:32:46 phoned
    0:32:47 up
    0:32:47 BP
    0:32:48 and
    0:32:48 spent
    0:32:49 a good
    0:32:49 45
    0:32:50 minutes
    0:32:50 on
    0:32:50 the
    0:32:51 phone
    0:32:51 trying
    0:32:51 to
    0:32:51 convince
    0:32:52 this
    0:32:52 PR
    0:32:53 guy
    0:32:53 that
    0:32:53 it
    0:32:53 would
    0:32:54 be
    0:32:54 fantastic
    0:32:55 PR
    0:32:55 for
    0:32:55 BP
    0:32:56 which
    0:32:57 they
    0:32:57 really
    0:32:57 need
    0:32:59 if
    0:32:59 they
    0:33:00 would
    0:33:00 put
    0:33:01 me
    0:33:01 spare
    0:33:02 seat
    0:33:02 in
    0:33:02 a
    0:33:02 helicopter
    0:33:03 out
    0:33:03 to
    0:33:03 an
    0:33:04 oil
    0:33:04 rig
    0:33:04 in
    0:33:04 the
    0:33:05 North
    0:33:05 Sea
    0:33:05 and
    0:33:06 then
    0:33:06 there
    0:33:06 I
    0:33:07 could
    0:33:07 get
    0:33:07 a
    0:33:08 jug
    0:33:08 full
    0:33:08 of
    0:33:09 crude
    0:33:09 oil
    0:33:10 and
    0:33:10 start
    0:33:13 but
    0:33:13 he
    0:33:13 said
    0:33:14 we’re
    0:33:14 just
    0:33:14 really
    0:33:15 not
    0:33:15 set
    0:33:15 up
    0:33:15 to
    0:33:16 work
    0:33:16 on
    0:33:16 that
    0:33:16 kind
    0:33:16 of
    0:33:17 scale
    0:33:17 in
    0:33:18 fact
    0:33:18 it
    0:33:18 would
    0:33:18 sort
    0:33:18 of
    0:33:18 be
    0:33:19 easier
    0:33:19 for
    0:33:20 me
    0:33:20 to
    0:33:20 help
    0:33:20 you
    0:33:20 if
    0:33:21 you
    0:33:21 wanted
    0:33:21 a
    0:33:22 tanker
    0:33:22 full
    0:33:22 of
    0:33:22 crude
    0:33:23 oil
    0:33:23 to
    0:33:23 turn
    0:33:23 up
    0:33:24 outside
    0:33:24 outside
    0:33:24 your
    0:33:24 house
    0:33:25 instead
    0:33:26 Thwaites
    0:33:26 turned
    0:33:27 to
    0:33:27 a
    0:33:27 less
    0:33:28 raw
    0:33:28 source
    0:33:28 of
    0:33:29 plastic
    0:33:30 household
    0:33:30 waste
    0:33:31 on
    0:33:31 the
    0:33:31 streets
    0:33:31 of
    0:33:31 London
    0:33:32 you
    0:33:32 know
    0:33:33 a
    0:33:33 plastic
    0:33:34 baby
    0:33:34 toy
    0:33:35 or
    0:33:35 chair
    0:33:36 or
    0:33:36 broken
    0:33:37 plastic
    0:33:37 tub
    0:33:37 I
    0:33:37 mean
    0:33:38 it’s
    0:33:38 everywhere
    0:33:39 so
    0:33:39 it
    0:33:39 wasn’t
    0:33:40 difficult
    0:33:40 to
    0:33:41 find
    0:33:41 he
    0:33:42 smashed
    0:33:42 up
    0:33:42 the
    0:33:43 pieces
    0:33:43 put
    0:33:43 them
    0:33:44 in
    0:33:44 a
    0:33:44 bucket
    0:33:46 floating
    0:33:46 in
    0:33:46 oil
    0:33:47 like
    0:33:47 a
    0:33:48 ban
    0:33:48 Marie
    0:33:48 for
    0:33:49 plastic
    0:33:50 recycling
    0:33:51 it
    0:33:51 was
    0:33:51 kind
    0:33:51 of
    0:33:51 a
    0:33:52 horrible
    0:33:53 process
    0:33:54 smelly
    0:33:54 and
    0:33:54 I
    0:33:55 worry
    0:33:55 about
    0:33:55 my
    0:33:56 lungs
    0:33:56 in
    0:33:56 the
    0:33:57 future
    0:33:57 because
    0:33:58 there
    0:33:58 were
    0:33:58 these
    0:33:59 fumes
    0:33:59 coming
    0:33:59 off
    0:33:59 this
    0:34:00 stuff
    0:34:00 god
    0:34:01 knows
    0:34:01 what
    0:34:01 additives
    0:34:02 it
    0:34:02 had
    0:34:02 in
    0:34:02 it
    0:34:02 but
    0:34:03 it
    0:34:03 worked
    0:34:04 and
    0:34:04 in
    0:34:04 the
    0:34:04 end
    0:34:05 Thomas
    0:34:06 Thwaites
    0:34:06 had
    0:34:06 something
    0:34:07 that
    0:34:08 sort
    0:34:08 of
    0:34:09 resembled
    0:34:09 a
    0:34:09 toaster
    0:34:10 to
    0:34:10 me
    0:34:11 it
    0:34:11 looks
    0:34:12 kind
    0:34:12 of
    0:34:12 beautiful
    0:34:13 but
    0:34:13 other
    0:34:13 people
    0:34:14 have
    0:34:14 said
    0:34:14 it
    0:34:14 looks
    0:34:14 like
    0:34:15 a
    0:34:15 weird
    0:34:15 kind
    0:34:15 of
    0:34:16 melted
    0:34:17 caveman
    0:34:17 toaster
    0:34:18 if I
    0:34:18 try and
    0:34:19 describe
    0:34:20 you
    0:34:20 it’s
    0:34:20 a bit
    0:34:20 like
    0:34:21 imagine
    0:34:22 Stephen
    0:34:22 that
    0:34:22 you
    0:34:22 were
    0:34:23 making
    0:34:24 a
    0:34:24 birthday
    0:34:25 cake
    0:34:25 for
    0:34:25 one
    0:34:25 of
    0:34:25 your
    0:34:26 children
    0:34:26 and
    0:34:26 they
    0:34:27 had
    0:34:27 requested
    0:34:27 a
    0:34:27 birthday
    0:34:28 cake
    0:34:28 in
    0:34:28 the
    0:34:28 shape
    0:34:28 of
    0:34:28 a
    0:34:29 toaster
    0:34:29 for
    0:34:29 some
    0:34:29 reason
    0:34:29 so
    0:34:29 you’re
    0:34:30 making
    0:34:30 this
    0:34:30 homemade
    0:34:31 toaster
    0:34:32 shaped
    0:34:32 birthday
    0:34:32 cake
    0:34:33 but
    0:34:33 imagine
    0:34:33 that
    0:34:34 before
    0:34:34 you
    0:34:34 did
    0:34:35 that
    0:34:35 you
    0:34:36 drank
    0:34:36 five
    0:34:36 or
    0:34:37 six
    0:34:37 shots
    0:34:37 of
    0:34:38 whiskey
    0:34:38 and
    0:34:38 so
    0:34:39 you
    0:34:39 were
    0:34:39 quite
    0:34:40 badly
    0:34:40 drunk
    0:34:40 and
    0:34:40 you
    0:34:40 tried
    0:34:40 to
    0:34:41 make
    0:34:41 this
    0:34:41 toaster
    0:34:41 cake
    0:34:41 that’s
    0:34:42 effectively
    0:34:43 what
    0:34:43 Thomas
    0:34:43 Thwaites’
    0:34:44 toaster
    0:34:45 looks like
    0:34:45 and then
    0:34:46 of course
    0:34:46 the question
    0:34:46 is
    0:34:46 does it
    0:34:47 work
    0:34:47 does it
    0:34:47 actually
    0:34:47 make
    0:34:48 toast
    0:34:49 an art
    0:34:49 gallery
    0:34:49 in
    0:34:50 Rotterdam
    0:34:50 invited
    0:34:51 Thwaites
    0:34:51 to show
    0:34:52 off his
    0:34:52 toaster
    0:34:53 and to
    0:34:53 try it
    0:34:53 out
    0:34:54 that’s
    0:34:54 when he
    0:34:54 plugged
    0:34:54 it
    0:34:55 in
    0:34:55 big
    0:34:56 demo
    0:34:56 put
    0:34:57 my
    0:34:57 bread
    0:34:57 in
    0:34:59 switched
    0:34:59 it
    0:34:59 on
    0:35:00 and
    0:35:01 for
    0:35:01 like
    0:35:01 a
    0:35:02 beautiful
    0:35:03 moment
    0:35:03 this
    0:35:04 thing
    0:35:04 was
    0:35:05 glowing
    0:35:05 red
    0:35:06 nearly
    0:35:06 brought
    0:35:07 a tear
    0:35:07 to my
    0:35:07 eye
    0:35:08 and
    0:35:09 the
    0:35:09 toaster
    0:35:10 immediately
    0:35:10 caught
    0:35:10 fire
    0:35:11 which
    0:35:11 he
    0:35:12 described
    0:35:12 as
    0:35:12 a
    0:35:13 partial
    0:35:13 success
    0:35:14 I
    0:35:15 got
    0:35:15 my
    0:35:15 bread
    0:35:16 out
    0:35:16 and
    0:35:18 I
    0:35:18 think
    0:35:18 I’d
    0:35:18 be
    0:35:18 lying
    0:35:19 if
    0:35:19 I
    0:35:19 said
    0:35:19 it
    0:35:20 changed
    0:35:20 to
    0:35:20 toast
    0:35:21 it
    0:35:21 was
    0:35:21 slightly
    0:35:22 warm
    0:35:22 And
    0:35:23 what
    0:35:23 was
    0:35:23 the
    0:35:23 final
    0:35:24 tally
    0:35:24 on
    0:35:25 this
    0:35:26 partially
    0:35:27 successful
    0:35:28 drunken
    0:35:28 caveman
    0:35:29 birthday
    0:35:29 cake
    0:35:30 bread
    0:35:30 warmer
    0:35:31 about
    0:35:31 nine
    0:35:31 months
    0:35:33 and
    0:35:33 I
    0:35:34 think
    0:35:34 I
    0:35:34 spent
    0:35:35 1,300
    0:35:36 pounds
    0:35:37 on my
    0:35:37 toaster
    0:35:38 in the
    0:35:38 end
    0:35:39 yeah
    0:35:40 Converted
    0:35:40 to
    0:35:40 dollars
    0:35:41 and
    0:35:41 updated
    0:35:41 for
    0:35:42 inflation
    0:35:42 that’s
    0:35:42 around
    0:35:43 2,500
    0:35:44 US dollars
    0:35:45 and
    0:35:45 Thwaites
    0:35:46 had to
    0:35:46 cheat
    0:35:46 quite a
    0:35:47 bit
    0:35:47 along
    0:35:47 the
    0:35:47 way
    0:35:48 the
    0:35:48 leaf
    0:35:49 blower
    0:35:49 the
    0:35:50 Canadian
    0:35:50 nickels
    0:35:50 the
    0:35:51 train
    0:35:51 from
    0:35:51 London
    0:35:52 to
    0:35:52 Wales
    0:35:53 I was
    0:35:53 trying to
    0:35:54 make this
    0:35:54 toaster
    0:35:54 from
    0:35:55 scratch
    0:35:56 and
    0:35:57 that
    0:35:57 brought up
    0:35:58 the question
    0:35:58 of what
    0:35:59 is from
    0:35:59 scratch
    0:36:00 because
    0:36:01 if I was
    0:36:01 really going to
    0:36:02 be making
    0:36:02 this toaster
    0:36:03 from scratch
    0:36:04 I would have to
    0:36:04 go to the
    0:36:05 middle of the
    0:36:05 woods
    0:36:06 get rid of
    0:36:07 all of my
    0:36:08 worldly
    0:36:08 belongings
    0:36:09 and burn
    0:36:11 my clothes
    0:36:11 and that
    0:36:12 would be
    0:36:13 starting from
    0:36:13 scratch
    0:36:14 starting from
    0:36:15 naked
    0:36:16 in the woods
    0:36:17 and then
    0:36:18 the process
    0:36:18 would begin
    0:36:19 of making
    0:36:20 this toaster
    0:36:20 but
    0:36:21 that
    0:36:21 was
    0:36:22 impossible
    0:36:23 I would
    0:36:23 have
    0:36:23 just
    0:36:24 died
    0:36:24 I think
    0:36:25 that is
    0:36:25 a perfect
    0:36:26 illustration
    0:36:27 of the
    0:36:27 point
    0:36:27 that
    0:36:28 Leonard
    0:36:28 Reed
    0:36:28 was
    0:36:28 making
    0:36:29 in
    0:36:30 iPencil
    0:36:31 I was
    0:36:31 actually
    0:36:32 recreating
    0:36:33 iPencil
    0:36:34 in a way
    0:36:34 but just
    0:36:34 with a
    0:36:35 toaster
    0:36:36 I could
    0:36:36 have
    0:36:36 picked
    0:36:36 a
    0:36:37 pencil
    0:36:37 I think
    0:36:38 and had
    0:36:38 equally
    0:36:39 as
    0:36:40 difficult
    0:36:40 a time
    0:36:42 As
    0:36:43 difficult
    0:36:43 as
    0:36:43 the
    0:36:44 project
    0:36:44 was
    0:36:44 it
    0:36:45 did
    0:36:45 lead
    0:36:45 Thwaites
    0:36:46 to
    0:36:47 appreciate
    0:36:47 the
    0:36:48 march
    0:36:48 of
    0:36:49 civilization
    0:36:50 Trying to
    0:36:50 do
    0:36:50 these
    0:36:51 processes
    0:36:52 and
    0:36:52 failing
    0:36:53 so
    0:36:53 often
    0:36:54 really
    0:36:54 made
    0:36:55 me
    0:36:55 think
    0:36:56 it’s
    0:36:56 just
    0:36:56 been
    0:36:56 this
    0:36:57 incremental
    0:36:58 process
    0:36:58 of
    0:36:59 slight
    0:37:00 improvements
    0:37:01 lifetimes
    0:37:01 and
    0:37:02 lifetimes
    0:37:02 of
    0:37:02 building
    0:37:03 this
    0:37:03 pyramid
    0:37:04 of
    0:37:04 knowledge
    0:37:04 and
    0:37:05 techniques
    0:37:06 Tim
    0:37:07 Harford
    0:37:07 as
    0:37:07 an
    0:37:08 economist
    0:37:08 who
    0:37:09 himself
    0:37:10 lives
    0:37:10 near
    0:37:10 London
    0:37:11 a
    0:37:11 most
    0:37:11 global
    0:37:12 city
    0:37:12 he
    0:37:13 understands
    0:37:13 how
    0:37:13 any
    0:37:14 one
    0:37:14 of
    0:37:14 us
    0:37:14 might
    0:37:14 feel
    0:37:15 alienated
    0:37:15 by
    0:37:16 this
    0:37:16 pyramid
    0:37:17 the
    0:37:17 big
    0:37:18 complicated
    0:37:19 global
    0:37:20 processes
    0:37:20 that
    0:37:21 produce
    0:37:21 the
    0:37:22 pencil
    0:37:22 or
    0:37:22 the
    0:37:23 toaster
    0:37:23 that
    0:37:23 show
    0:37:24 up
    0:37:24 in
    0:37:24 a
    0:37:24 local
    0:37:24 shop
    0:37:25 But
    0:37:25 of
    0:37:26 course
    0:37:26 you
    0:37:26 could
    0:37:26 also
    0:37:27 take
    0:37:27 Len
    0:37:28 Reed’s
    0:37:28 perspective
    0:37:28 the
    0:37:29 more
    0:37:29 pro
    0:37:29 free
    0:37:29 market
    0:37:30 perspective
    0:37:30 and
    0:37:30 say
    0:37:31 hey
    0:37:31 look
    0:37:32 you
    0:37:32 can
    0:37:32 have
    0:37:32 a
    0:37:32 toaster
    0:37:33 it’ll
    0:37:33 cost
    0:37:33 you
    0:37:33 five
    0:37:33 or
    0:37:34 six
    0:37:34 dollars
    0:37:34 it
    0:37:35 works
    0:37:35 really
    0:37:35 well
    0:37:36 all
    0:37:36 you
    0:37:36 need
    0:37:36 to
    0:37:36 do
    0:37:36 is
    0:37:37 to
    0:37:37 trust
    0:37:37 the
    0:37:38 market
    0:37:38 and
    0:37:38 the
    0:37:39 market
    0:37:39 will
    0:37:39 bring
    0:37:39 all
    0:37:39 of
    0:37:39 these
    0:37:40 things
    0:37:40 together
    0:37:41 there
    0:37:41 doesn’t
    0:37:41 need
    0:37:41 to be
    0:37:41 anybody
    0:37:42 in
    0:37:42 charge
    0:37:42 nobody
    0:37:43 needs
    0:37:43 to
    0:37:43 understand
    0:37:43 it
    0:37:44 it will
    0:37:44 get
    0:37:44 get
    0:37:44 you
    0:37:45 toaster
    0:37:46 let
    0:37:46 me
    0:37:46 ask
    0:37:46 you
    0:37:47 one
    0:37:47 more
    0:37:47 question
    0:37:48 if
    0:37:48 you
    0:37:49 Tim
    0:37:49 Harford
    0:37:50 wanted
    0:37:50 to
    0:37:50 take
    0:37:50 up
    0:37:51 the
    0:37:51 Thomas
    0:37:52 Thwaites
    0:37:52 challenge
    0:37:52 or
    0:37:52 something
    0:37:53 like
    0:37:53 it
    0:37:53 and
    0:37:54 go
    0:37:54 into
    0:37:54 the
    0:37:54 forest
    0:37:55 naked
    0:37:55 and
    0:37:56 create
    0:37:56 something
    0:37:56 from
    0:37:57 scratch
    0:37:58 anything
    0:37:59 what do
    0:37:59 you think
    0:37:59 you could
    0:38:00 pull
    0:38:00 off
    0:38:01 oh
    0:38:01 I
    0:38:01 would
    0:38:01 be
    0:38:02 absolutely
    0:38:03 finished
    0:38:03 if
    0:38:03 I
    0:38:03 could
    0:38:04 light
    0:38:04 a
    0:38:04 fire
    0:38:05 if
    0:38:05 I
    0:38:05 could
    0:38:06 just
    0:38:06 light
    0:38:06 a
    0:38:07 fire
    0:38:07 I’d
    0:38:07 be
    0:38:08 delighted
    0:38:09 so
    0:38:09 you
    0:38:09 think
    0:38:09 you’d
    0:38:10 starve
    0:38:10 and
    0:38:10 be
    0:38:10 eaten
    0:38:11 to
    0:38:11 death
    0:38:11 by
    0:38:12 squirrels
    0:38:12 and
    0:38:12 that’s
    0:38:12 the
    0:38:12 end
    0:38:13 of
    0:38:13 your
    0:38:13 line
    0:38:14 I
    0:38:14 think
    0:38:14 being
    0:38:15 eaten
    0:38:15 by
    0:38:16 squirrels
    0:38:16 would
    0:38:16 be
    0:38:16 a
    0:38:16 mercy
    0:38:17 if
    0:38:17 I
    0:38:17 could
    0:38:17 be
    0:38:18 quickly
    0:38:18 eaten
    0:38:18 by
    0:38:19 squirrels
    0:38:19 I
    0:38:19 would
    0:38:19 count
    0:38:20 myself
    0:38:20 lucky
    0:38:25 and
    0:38:26 that’s
    0:38:26 it
    0:38:26 for this
    0:38:27 bonus
    0:38:27 episode
    0:38:27 I hope
    0:38:27 you
    0:38:28 enjoyed
    0:38:28 it
    0:38:29 we
    0:38:29 will
    0:38:29 be
    0:38:29 back
    0:38:30 soon
    0:38:30 with
    0:38:30 a
    0:38:30 new
    0:38:31 episode
    0:38:31 until
    0:38:32 then
    0:38:32 take
    0:38:32 care
    0:38:32 of
    0:38:33 yourself
    0:38:33 and
    0:38:33 if
    0:38:34 you
    0:38:34 can
    0:38:34 someone
    0:38:35 else
    0:38:35 too
    0:38:36 Freakonomics
    0:38:36 Radio
    0:38:37 is
    0:38:37 produced
    0:38:37 by
    0:38:38 Stitcher
    0:38:38 and
    0:38:38 Renbud
    0:38:39 Radio
    0:38:39 this
    0:38:40 episode
    0:38:40 was
    0:38:40 produced
    0:38:40 by
    0:38:41 Christopher
    0:38:41 Wirth
    0:38:42 and
    0:38:42 updated
    0:38:42 by
    0:38:43 Dalvin
    0:38:43 Abawaji
    0:38:44 it
    0:38:44 was
    0:38:45 mixed
    0:38:45 by
    0:38:45 Merit
    0:38:45 Jacob
    0:38:46 and
    0:38:46 Jasmine
    0:38:47 Klinger
    0:38:47 the
    0:38:47 Freakonomics
    0:38:47 Radio
    0:38:48 network
    0:38:48 staff
    0:38:49 also
    0:38:49 includes
    0:38:49 Alina
    0:38:50 Cullman
    0:38:50 Augusta
    0:38:50 Chapman
    0:38:51 Teo
    0:38:52 Jacobs
    0:38:52 Eleanor
    0:38:53 Osborne
    0:38:53 Ellen
    0:38:53 Frank
    0:38:54 Elsa
    0:38:54 Hernandez
    0:38:55 Gabriel
    0:38:55 Roth
    0:38:55 Greg
    0:38:56 Rippon
    0:38:56 Jeremy
    0:38:57 Johnston
    0:38:57 Morgan
    0:38:57 Levy
    0:38:58 Sarah
    0:38:58 Lily
    0:38:58 and
    0:38:59 Zach
    0:38:59 Lipinski
    0:39:00 you
    0:39:00 can
    0:39:00 find
    0:39:00 our
    0:39:01 entire
    0:39:01 archive
    0:39:02 on
    0:39:02 any
    0:39:03 podcast
    0:39:03 app
    0:39:03 or
    0:39:03 at
    0:39:04 Freakonomics
    0:39:04 dot
    0:39:05 com
    0:39:05 where
    0:39:05 we
    0:39:06 also
    0:39:06 publish
    0:39:07 transcripts
    0:39:07 and
    0:39:07 show
    0:39:07 notes
    0:39:08 our
    0:39:09 theme
    0:39:09 song
    0:39:09 is
    0:39:10 Mr.
    0:39:10 Fortune
    0:39:10 by
    0:39:10 the
    0:39:11 Hitchhikers
    0:39:11 and
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    0:39:12 composer
    0:39:13 is
    0:39:13 Luis
    0:39:13 Guerra
    0:39:14 as
    0:39:14 always
    0:39:15 thank
    0:39:15 you
    0:39:16 for
    0:39:16 listening
    0:39:22 sometimes
    0:39:22 I’m
    0:39:22 like
    0:39:23 oh
    0:39:23 god
    0:39:23 and
    0:39:24 we’re
    0:39:24 all
    0:39:24 gonna
    0:39:25 die
    0:39:26 and
    0:39:26 then
    0:39:26 sometimes
    0:39:26 I’m
    0:39:26 like
    0:39:27 yeah
    0:39:27 it’s
    0:39:27 happening
    0:39:28 it’s
    0:39:28 happening
    0:39:33 the
    0:39:34 Freakonomics
    0:39:34 radio
    0:39:35 network
    0:39:35 the
    0:39:36 hidden
    0:39:36 side
    0:39:36 of
    0:39:37 everything
    0:39:41 Stitcher

    A famous essay argues that “not a single person on the face of this earth” knows how to make a pencil. How true is that? In this 2016 episode, we looked at what pencil-making  can teach us about global manufacturing — and the proper role of government in the economy.

     

    • SOURCES:
      • Caroline Weaver, creator of the Locavore Guide.
      • Matt Ridley, science writer, British viscount and retired member of the House of Lords
      • Tim Harford, economist, author and columnist for the Financial Times
      • Jim Weissenborn, former CEO of General Pencil Company
      • Thomas Thwaites, freelance designer and associate lecturer at Central Saint Martins.

     

     

  • 635. Can a Museum Be the Conscience of a Nation?

    AI transcript
    0:00:09 Okay, I’m going to keep my voice down for a minute because we’re in a museum in London.
    0:00:13 Obviously, the British Museum is an inherently British institution.
    0:00:16 It’s the first institution to actually be called British.
    0:00:18 That is Nicholas Cullinan.
    0:00:21 He became director of the British Museum in 2024.
    0:00:27 Hans Sloan, our founder, of course, who offered an extraordinary collection of 80,000 objects
    0:00:30 to the nation, did it in a very deliberate way.
    0:00:35 He said he wanted it to be for the benefit of all persons, but he also stipulated that it
    0:00:39 was to be offered first to the city of London because it had the most international audience.
    0:00:43 And then he left a list in descending order of other cities it should be offered to if
    0:00:48 that didn’t happen, based on how many people from different parts of the world would have
    0:00:49 access to his collection.
    0:00:55 So second was St. Petersburg, and then I think it was Paris, Berlin, and Madrid.
    0:01:00 There’s a lovely idea about museums being either windows or mirrors.
    0:01:04 For example, the National Portrait Gallery could be thought of as a mirror.
    0:01:08 It’s a mirror of Britishness, you know, history of the nation through portraits.
    0:01:13 The British Museum from the very beginning was clearly a window museum.
    0:01:18 It’s about opening windows into other worlds, other cultures, other epochs.
    0:01:19 Can you define Britishness?
    0:01:24 Probably the word sorry.
    0:01:28 Sorry is our first response to a lot of things.
    0:01:31 If someone bumps into you, you apologize.
    0:01:34 I think sorry is a very British thing.
    0:01:43 It is true that Britain has spent much of its recent past apologizing, apologizing for its
    0:01:49 centuries of imperial conquest, apologizing for the slave trade, apologizing even for having
    0:01:54 launched the Industrial Revolution and the environmental damage that came with it.
    0:02:00 But the British Museum has not been a big apologizer, even though some people see it as essentially
    0:02:03 a trophy case for the nation’s colonizing past.
    0:02:09 A couple of years ago, we published a series called Stealing Art is Easy, Giving It Back is
    0:02:09 Hard.
    0:02:14 We looked at how museums around the world have been returning art and antiquities to their
    0:02:18 places of origin, especially if they had been taken by force.
    0:02:24 The British Museum, with eight million items in its collection, stands at the center of this
    0:02:25 complicated issue.
    0:02:29 For years, the Greek government has been asking the British Museum to return a collection of
    0:02:34 pieces known as the Parthenon sculptures, also called the Elgin marbles.
    0:02:40 Nigeria, meanwhile, wants the British Museum to return a collection known as the Benin bronzes,
    0:02:44 which were seized by British troops in a 19th century raid.
    0:02:50 When we were reporting that series, we couldn’t get anyone from the British Museum to speak
    0:02:51 with us.
    0:02:55 And when we visited the museum with an outside expert who was going to give us a tour of the
    0:03:00 Benin bronzes, we had our recording equipment confiscated by museum security.
    0:03:05 Soon after that series was published, there was even more controversy at the British Museum.
    0:03:11 A senior curator in the Greek and Roman department was found to have been stealing coins and other
    0:03:14 artifacts from the museum and selling them on eBay.
    0:03:19 That led to the resignation of the museum’s director, Hartwig Fischer.
    0:03:23 But now there is a new director in town.
    0:03:28 He has fresh goals for the museum and a fresh way of dealing with the old problems.
    0:03:32 I’m not really a big fan of binary thinking.
    0:03:35 Right, wrong, yes, no, yours, mine, win, lose.
    0:03:37 I don’t think that gets you very far.
    0:03:39 I’m not afraid of the past.
    0:03:43 And the collection of the British Museum, it’s a story of many things.
    0:03:46 You know, people doing wonderful things and terrible things to each other.
    0:03:49 But it’s definitely a story around Britain as well.
    0:03:57 Many British people feel that the story of their country has become a mess.
    0:04:06 There’s the Brexit hangover, the shaky public finances, the arguments over immigration and over what it means to be British.
    0:04:14 Today on Freakonomics Radio, could it be that the British Museum of all places is taking the lead in rewriting that story?
    0:04:35 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with your host, Stephen Dubner.
    0:04:50 Nicholas Cullinan, unlike many people who run high-end cultural institutions, does not come from privilege.
    0:04:52 His father grew up in Manchester, England.
    0:05:00 My dad really wanted to be an architect, but he left school aged 14 because he was dyslexic, which wasn’t a word that was used,
    0:05:04 especially coming from a working-class background in the 1930s and 40s.
    0:05:06 Instead, he became a construction worker.
    0:05:08 My parents got married.
    0:05:09 My mom was from Rochdale.
    0:05:13 And my dad had an aunt just outside New Haven.
    0:05:15 That’s New Haven, Connecticut, in America.
    0:05:20 I think they moved in 1959 for, you know, a better life, more opportunity.
    0:05:23 And then, of course, they got busy with babies.
    0:05:26 First came three girls and then Nicholas.
    0:05:32 One construction project their father worked on was the Yale University Art Gallery building, designed by Louis Kahn.
    0:05:37 But when Nicholas was four, the family moved back to England.
    0:05:38 We left America.
    0:05:40 My parents basically quit their jobs.
    0:05:43 So there was a real sense of jeopardy around it.
    0:05:45 We were in a little hotel on Gower Street around the corner.
    0:05:48 Around the corner from the British Museum.
    0:05:50 I remember being in the hotel.
    0:05:54 It’s one of my earliest memories and realizing that my parents and my sister were quite freaked out.
    0:05:58 Cullinan is telling this story as we walk through the museum.
    0:06:02 We are near the Egyptian galleries and their famous mummy displays.
    0:06:07 Anyway, my mom brought me here to kind of probably distract herself and cheer me up.
    0:06:08 And I remember going to see the mummies.
    0:06:10 And that memory has come back so strongly to me.
    0:06:15 The family settled up north in West Yorkshire.
    0:06:18 Nick and his sisters were homeschooled.
    0:06:21 And a big part of that education was museum going.
    0:06:30 He moved to London for university at the Courtauld Institute, which is one of the world’s top art institutes and a breeding ground for future museum leaders.
    0:06:37 He got his undergraduate degree there in 2002, stayed on for his M.A. and then his Ph.D.
    0:06:40 Ever since, he has been on the rise.
    0:06:45 Very good jobs with very good museums in the U.K. and the U.S.
    0:06:54 Most recently, he was director of the National Portrait Gallery in London, where he modernized the collection and oversaw a $50 million renovation.
    0:07:02 That may be one reason the British Museum was impressed enough to hire him, since they are planning a big renovation of their own.
    0:07:05 But there are many other reasons to be impressed with Cullinan.
    0:07:11 For instance, at age 47, he still carries the energy of a striver.
    0:07:17 If you look back at my career, it seems in a way quite seamless, but it wasn’t the case at all.
    0:07:24 It was always a question of survival, of getting a good enough degree to get funding to do an M.A., of getting a good enough M.A. to get funding to do a Ph.D.
    0:07:27 You were working nights and weekends at Boots and things like that?
    0:07:28 Yeah, like multiple part-time jobs.
    0:07:32 I worked seven days a week from the age of like 14.
    0:07:38 I mean, studying and then working Saturday and Sunday and often nights as well, until almost my 30s, basically.
    0:07:40 So maybe that explains the work ethic.
    0:07:55 Since you’ve worked at American museums, including the Metropolitan Museum and the Guggenheim, and at several museums in London, what do you see as the fundamental differences between U.S. and British museums?
    0:07:58 Or maybe we should narrow it to New York City and London museums.
    0:08:03 Anything from audience to collections to finances, etc.
    0:08:07 The first thing I would say is I’m always jealous of the resources of American museums.
    0:08:10 And it’s not just about how big your endowment is.
    0:08:15 It’s what they actually do with those resources and the research it enables.
    0:08:20 I suppose one fundamental difference, which maybe sounds small, is the board structure.
    0:08:27 In the U.K., for national museums, those trustee appointments are public appointments.
    0:08:30 They’re basically rubber-stamped by the prime minister.
    0:08:36 People are appointed not necessarily for how much they can help to give or get for the museum.
    0:08:43 In American museums, at the Met, for example, a lot of those trustees are, of course, major donors to the museum, which is wonderful.
    0:08:43 I’m jealous.
    0:08:49 But that small fact has, I think, quite big ramifications on how the organizations are run.
    0:08:50 What are some ramifications?
    0:08:59 I mean, I jump immediately to the scandalous part of the story, which is how closely a provenance may be investigated to understand if a piece is legitimate and so on.
    0:09:07 Because I could imagine that if you’ve got a private donor who’s on the board, who’s got a collection that they’d like to see in the Met, either today or someday,
    0:09:14 that they may be interested in not having that provenance examined as carefully as a public institution might.
    0:09:22 That said, the British Museum, in my view, is famous for not having had much to say in the past about provenance and repatriation, which we’ll get into as well.
    0:09:24 So what do you mean when you say that?
    0:09:29 In terms of my own job, I have many different constituencies that I need to balance.
    0:09:32 I have a fantastic and very supportive board.
    0:09:36 But that board are not going to, for example, pay for a new wing.
    0:09:38 I mean, some of them will help or contribute.
    0:09:42 And therefore, there’s a lot of other people I need to speak to and relationships I need to maintain.
    0:09:48 I know other American museum directors who say to me, I pretty much confine my fundraising to my board.
    0:09:50 British museums are public.
    0:09:52 They’re owned by the nation.
    0:09:55 We’re responsible to every British taxpayer.
    0:10:01 The Department of Culture, Media and Sport is our main sponsor, and we’re very grateful for their support.
    0:10:07 All major museums in the UK, it used to be that the majority of your funding came from that body.
    0:10:13 That is increasingly flipping, where now actually a lot of museums, the majority of their funding comes from outside.
    0:10:18 So basically ticket sales, fundraising, exhibitions, et cetera, et cetera.
    0:10:19 Corporate sponsorship.
    0:10:20 All those things.
    0:10:21 And they’re all important.
    0:10:25 But the reality is that government support is increasingly constrained.
    0:10:28 I mean, not just because people don’t want to support museums.
    0:10:39 It’s because the financial picture always seems to get tighter, no matter what the situation is, whether it’s the financial crisis of 2008 or Brexit or when the Ukraine war started.
    0:10:39 There’s always something.
    0:10:44 What you have is British museums looking more to the American model.
    0:10:54 One of the big lessons I’ve learned from working in American museums, or even just being a bit more American, is not being afraid to ask for money, not being afraid to be enthusiastic.
    0:11:05 In the U.S., as I’m sure you well know, the Trump administration has been firing or, you know, defenestrating in various ways the leaders of institutions like yours.
    0:11:09 There’s the Kennedy Center for the Performing Arts, the Librarian of Congress.
    0:11:12 What goes through your mind when you read those stories?
    0:11:18 You always need some healthy separation between a government and some of the organizations they oversee.
    0:11:22 So to give you an example, I’m essentially a civil servant.
    0:11:28 I was appointed by the prime minister, but actually my appointment is made by the trustees of the museum.
    0:11:31 We are answerable to government, but we are not political appointees.
    0:11:35 Well, that’s what we used to say in the U.S., too, until quite recently.
    0:11:37 I think that principle is very important.
    0:11:41 And when that begins to be eroded, that is a matter of concern.
    0:11:43 Well, let me ask you a blunter question.
    0:11:48 Are you concerned at all that the leaders of British cultural institutions may face a similar fate?
    0:11:53 I think it would be complacent for anyone or any country to think, oh, it couldn’t happen here.
    0:11:59 When you look around the world, there is a common theme, which is increasing nationalism.
    0:12:10 Whatever you think, we all need to be listening to the fact that many, many people around the world feel disenfranchised, feel that globalization hasn’t worked for them.
    0:12:13 The dial could shift for any of us at any point.
    0:12:18 Democracy is increasingly not something that we can all take for granted.
    0:12:22 It would be very naive to think that we don’t all live in very challenging circumstances.
    0:12:35 Cullinan can be careful with his words, but ultimately, you always know where he stands.
    0:12:45 He is, as he said, an enthusiast, and he exudes the confidence of someone who sees his goals clearly and believes those goals are the right ones.
    0:12:52 That’s probably one thing that I bring to the table, which is maybe a sense of boldness.
    0:12:54 He says in a very tentative way.
    0:12:55 I was going to say.
    0:13:04 I guess it’s about having a big picture and it’s a sense of just panning back and how do we do something that will be an important chapter in the institution’s history.
    0:13:13 The next chapter in the history of the British Museum, the Cullinan chapter, will include a renovation of what’s called the Western Range.
    0:13:23 The Western Range refers to everything west of the Great Court that we’ve just passed through, including the Egyptian guards that we’re just walking into, Syria, which we’ll come on to in Greece and Rome.
    0:13:25 There’s a big rock in the case behind us.
    0:13:26 What might that be?
    0:13:33 This is the Rosetta Stone, which is obviously an incredible thing to be in front of and to be the custodian of.
    0:13:37 It’s probably the object that is most visited.
    0:13:41 So obviously we do audience research and we know what people come to see.
    0:13:48 I mean, many people come to the British Museum, not to see anything in particular, just to see the British Museum and then to discover things.
    0:13:53 But some of the most visited things are the Rosetta Stone, the Egyptian collection in which it sits.
    0:13:54 Of course, the Parthenon sculptures.
    0:13:56 And then it goes from there.
    0:13:58 There’s some of our most beautiful galleries.
    0:13:59 Not all of them are currently beautiful.
    0:14:03 Some of them were redone in the 1970s, but perhaps they haven’t aged so well.
    0:14:06 Also, the roof is leaking.
    0:14:09 Architecture is some of our most important and magnificent galleries.
    0:14:14 And of course, the collections it houses are some of the most important things, too.
    0:14:17 That doesn’t sit so much with having a leaking roof.
    0:14:23 I think it’s amazing how often museum transformations begin through very pragmatic and even banal reasons.
    0:14:30 But what that turns into is a complete holistic transformation and not just a bricks and mortar, but often of the ethos of the museum.
    0:14:34 We could show this collection in a much more compelling way.
    0:14:36 We could refresh the interpretation.
    0:14:37 We could reach new audiences.
    0:14:40 We could make visiting the museum a more pleasant experience.
    0:14:42 We’re just beginning this process now.
    0:14:51 The museum held a competition to choose an architect for this big job.
    0:14:56 The winner was Lina Gatma, a 44-year-old Lebanese architect based in Paris.
    0:14:59 She was probably the youngest architect, but that wasn’t the reason we chose her.
    0:15:07 She had an incredible fit with the museum and its collection and a real genuine passion for it.
    0:15:21 And she talked about how growing up in Beirut, in a city that was often in the process of ruination or rebuilding from ruins, her desire to see architecture as a force to rebuild and to bring people together.
    0:15:23 She actually wanted to be an archaeologist when she was younger.
    0:15:29 Talk to me about the scope and timeline and budget of this master plan, this renovation.
    0:15:34 I’m especially curious about what you see as the major challenges or complications.
    0:15:43 Lina and her team, their first job is to begin sketching out the initial ideas, obviously working closely with the team at the British Museum.
    0:15:48 Once we have those, we will then cost it and understand what ballpark we’re talking about.
    0:15:55 But we already know the scale of work that’s required here is 35% of the galleries of the British Museum.
    0:15:56 It’s significant.
    0:15:57 It’s hundreds of millions.
    0:16:00 The question is just, is it past 500?
    0:16:05 A rough estimate I’ve read is in the neighborhood of a billion pounds or a billion dollars, perhaps.
    0:16:11 Yeah, I mean, that figure is bandied about a lot, but it was something that was bandied about a few years ago and it stuck because it’s a nice round number.
    0:16:12 It’s a very eye-catching number.
    0:16:15 This is what you do with all projects, especially with architecture.
    0:16:18 There’s the wonderful period of infinite possibility and ideas.
    0:16:21 And you start by thinking, you know, all the things you could do.
    0:16:30 And then, of course, there’s this process of that butting up against the reality of your resources, whether it’s a massive rebuild or an exhibition or an essay.
    0:16:32 It’s not about the scale.
    0:16:33 It’s about the process.
    0:16:36 If you start any of those projects with, well, here’s the resource I have.
    0:16:37 So what can I do within those parameters?
    0:16:39 You end up with something inherently disappointing.
    0:16:42 You need to start from an expanded field of possibilities.
    0:16:48 You’ve talked about how important it is for any museum to be able to sum up its purpose in one sentence.
    0:16:53 So give me your sentence on the British Museum, especially as you think about this renovation.
    0:16:57 When I started at the National Portrait Gallery 10 years ago, we didn’t have that sentence.
    0:17:01 It’s just a useful elevator pitch, especially to donors when you’re saying you need to support this.
    0:17:03 And the reason is because X.
    0:17:10 The British Museum, we’re actually coming at it from the other side because I think we’ve got the best of those sentences.
    0:17:13 That was done under Neil McGregor, my predecessor.
    0:17:18 This phrase about the British Museum being a museum of the world for the world.
    0:17:20 It’s so good.
    0:17:24 It’s infuriatingly good because it captures a lot.
    0:17:30 And obviously, no one sentence can encompass all the complexity of what we do and who we are and who we reach
    0:17:32 and the whole history and the good and the bad.
    0:17:36 But that goes quite far to sketching out the parameters.
    0:17:41 So considering how much you like that sentence, will it need to change based on the renovation?
    0:17:48 I think Neil, even in that sentence, a museum of the world for the world, was rightly very collection focused.
    0:17:55 And I am to one slight shift of emphasis is I’m probably also thinking about people quite a bit.
    0:18:04 The phrase that I keep coming back to is this phrase that Hans Sloan used in his original will, which is all persons.
    0:18:08 This is a museum which should benefit all persons.
    0:18:12 And maybe all persons is slightly odd strapline for most people because it sounds quaint.
    0:18:18 But I keep coming back to that and I keep thinking, OK, what does that mean now in a digital age, in a global age?
    0:18:24 This was Hans Sloan’s original intention, which is that he wanted his collection to reach as many people as possible,
    0:18:25 that it should be free, that everyone should have access.
    0:18:27 It should be for the benefit of everyone.
    0:18:29 But that’s all physical access.
    0:18:32 You have to come to London to see it or be in London to see it.
    0:18:34 Yeah, because that’s what was available at the time.
    0:18:40 But if he were living now, I’m sure he would be thinking about how to use digital technology,
    0:18:42 how to have international partnership.
    0:18:46 Three centuries ago, he was visionary enough to invent something, basically.
    0:18:49 We’re the first public national museum in the world.
    0:18:53 If I’m on your board, I might say that is a lovely notion, Nick.
    0:19:01 And I love that you are trying to expand that notion into the present day when the virtual world has complemented the analog world so intensely.
    0:19:07 So why do we need to spend hundreds of millions of pounds on a renovation when, in fact,
    0:19:14 there is a way to make our collection and our ideas available to everyone all the time without them coming here?
    0:19:15 Because you need both.
    0:19:19 It’s not a binary choice or a zero-sum game.
    0:19:23 As Mary Beard, one of my trustees, said, we’re in the business of knowledge transfer, which is true.
    0:19:28 But of course, that’s led by the collection that we hold, which is objects.
    0:19:36 It’s the fact that more and more people want to come to visit the museum to see those objects in the flesh, in person.
    0:19:44 I assume that you’re just getting into the rather large fundraising process for your Western Range renovation.
    0:19:51 I’d love to hear your pitch, especially since this will rely on private donors.
    0:19:53 So let’s say I’m a billionaire.
    0:19:57 Maybe I’m even an expat oligarch who’s now living in London.
    0:20:02 Why should I contribute to this new master plan of yours for the British Museum?
    0:20:08 I’d probably want to start by asking you, this hypothetical billionaire, your experience with the museum.
    0:20:12 Most people I talk to visited the museum when they were young and it left a big mark on them.
    0:20:18 And therefore, what it did for you, and if you believe that it could do maybe the same thing or more for other people,
    0:20:23 essentially the positive potential for this extraordinary collection, which, I mean, let’s be clear,
    0:20:28 it’s arguably the greatest museum collection in the world, complexity and controversy included.
    0:20:30 It is an incredible, incredible institution.
    0:20:37 The work it does, the research that it generates, the people it reaches, these are all inherently good things.
    0:20:41 And let’s say I’m a little bit of an empiricist and I say, that’s all well and good, Nick.
    0:20:49 But what’s the best evidence you can offer that cultural institutions help cause a society to thrive
    0:20:54 rather than cultural institutions being byproducts of a society that’s already thriving
    0:20:56 and has enough money to spend on culture?
    0:20:59 In other words, what’s your best evidence for the ROI on culture spending?
    0:21:03 The honest answer would be just walking through the museum every day.
    0:21:05 I mean, even just going to the canteen to get my lunch.
    0:21:07 I was on the front desk last week.
    0:21:10 It’s just seeing the people from all around the world that come into the museum,
    0:21:16 seeing the multi-generational visitors, including families, school groups especially.
    0:21:20 I mean, it’s really amazing when you see 20, 30 school children from the UK or from abroad
    0:21:24 just having their horizons open.
    0:21:26 I don’t need facts and figures.
    0:21:29 You walk around the museum and you see it happening every moment of the day.
    0:21:36 I am generally sceptical of people who say they don’t need facts and figures.
    0:21:40 Still, I have been finding Nicholas Cullinan’s reasoning to be
    0:21:41 persuasive so far.
    0:21:46 Or maybe it’s just that his enthusiasm is contagious.
    0:21:52 Coming up after the break, is the British Museum ready to give back some of its most treasured loot?
    0:21:53 I’m Stephen Dubner.
    0:21:55 This is Freakonomics Radio.
    0:21:56 We’ll be right back.
    0:22:13 We’re speaking today with Nicholas Cullinan, who became director of the British Museum in the summer of 2024.
    0:22:20 We first spoke in person at the museum in London and then a few days later in a studio interview when I was back in New York.
    0:22:25 We’ll pick up now with some conversation from that studio interview.
    0:22:30 This is the most cliched question ever, but I still find it a useful question.
    0:22:37 When you go to a museum and you could take home one object and keep it, what’s your keeper from the British Museum?
    0:22:43 In my final interview for the role of director last year, one of the final questions was to talk about an object.
    0:22:49 And the object I talked about was the Portland Vase, an amazing Roman glass cameo vase that we have.
    0:22:51 With a great history, we should say.
    0:23:03 With a great history, and that’s also kind of why I chose it, because I’m a big fan of Susan Suntag’s novel, The Volcano Lover, which is essentially a romantic novel around Lord Hamilton, who was the British ambassador to Staples.
    0:23:06 And the Portland Vase makes quite a few important appearances in the book.
    0:23:13 Lord Hamilton sold it to the Duchess of Portland, and then her heirs put it on deposit at the British Museum.
    0:23:21 And in, I think it was 1845, a drunken visitor came in and smashed it into basically a thousand pieces for no reason, no reason whatsoever.
    0:23:25 It was then painstakingly put back together by restorers, which is extraordinary.
    0:23:35 And then a hundred years later in 1945, just after the Second World War, just as the world was putting itself back together, and the British Museum too, because it was bombed.
    0:23:37 And, you know, there were whole galleries that had to be rebuilt.
    0:23:43 We actually acquired it, it was bought by the nation, and since then also been restored a second time.
    0:23:48 I found it very moving that things survive at all, first of all.
    0:23:50 It’s kind of a miracle if you think about it.
    0:23:53 It’s already been destroyed one time, and it’s managed to be pieced back together.
    0:23:57 It was pieced back together because it was destroyed within the confines of a museum.
    0:23:59 Yeah, but it could have been destroyed before that.
    0:24:00 It could never have been found.
    0:24:01 It could still be in the ground.
    0:24:04 It could be in a private collection, and no one would know about it.
    0:24:07 Just the fact that things were in museums at all is incredible when you actually think about it.
    0:24:13 Well, you’re making a rather compelling argument, which comes at a different issue, which is the notion of repatriation.
    0:24:24 One of the primary arguments there is that museums, while they may be charged with possessing and showing materials that have been obtained in a variety of ways that are not so above board,
    0:24:29 where you use as looted, which no previous director of the British Museum that I’m aware of has ever used.
    0:24:38 And when people call for repatriation, one argument against that is that if these objects had not been kept in museums in the past and continue to be kept in museums,
    0:24:43 then they might disappear into either a private holding or who knows where.
    0:24:50 I wonder if you might want to spend a little time talking about that at the moment as it pertains to works that the British Museum currently holds,
    0:24:56 whether it’s Elgin Marbles, whether it’s Benin Bronzes, etc., how that factors into your general thinking about repatriation.
    0:25:01 And I realize that was a large side door we just walked through, but I know you can handle it.
    0:25:02 No, it’s really interesting.
    0:25:07 I’ll begin by saying, as you might have gathered, I’m not really a big fan of binary thinking.
    0:25:10 You know, it only satisfies one party.
    0:25:13 And that’s not a way of fussing about the past.
    0:25:14 Yes.
    0:25:25 As you said, some of the things that are in the collection, specifically the Benin Bronzes, also the Assente Gold Regalia, which is currently on loan, back to the Royal Palace in Ghana,
    0:25:28 those things were looted because we were at war with each other.
    0:25:33 I think most people now would deplore that, but that’s a historical fact that you can’t get around.
    0:25:35 It’s not about politics.
    0:25:38 We’re just talking in a factual sense about what happened.
    0:25:45 As logical as it sounds now when you explain it that way, why did previous directors of the British Museum not engage in that kind of language?
    0:25:47 They wouldn’t use those words.
    0:25:49 I don’t want to speak for my predecessors.
    0:25:54 And just to be clear, I’m not talking about the majority of the British Museum collection.
    0:25:56 I’m not even talking about a significant percentage.
    0:26:01 We have 13 life cases of claims for objects that are contested.
    0:26:03 Claims meaning requests from the…
    0:26:07 Requests either for things to be repatriated or for dialogue or discussion.
    0:26:09 One of those is the Parthenon sculptures.
    0:26:11 We have 900 Benin Bronzes.
    0:26:14 That’s one case I’m talking about, but 900 objects within that.
    0:26:23 The basic issue is there’s an Act of Parliament from 1963 that expressly forbids the British Museum from deaccessioning its collection.
    0:26:28 And actually, this goes back to your earlier question about maybe the differences between British and American museums.
    0:26:34 A lot of American museums, it’s regular practice to deaccession from the collection.
    0:26:37 I’m not going to name names because it’s not really for me to talk about museums that don’t work in.
    0:26:41 There’s not a press release issue that’s often kept fairly quiet.
    0:26:45 Also, and I’ve seen it, lots of small things where you’ve got better versions.
    0:26:51 And so you quietly deaccession to small auction houses to not create a lot of press focus.
    0:26:52 So it’s pretty standard practice.
    0:26:57 And there’s an argument for being able to do that, I understand, which is to keep your collection manageable.
    0:27:01 In Britain, deaccessioning is basically forbidden.
    0:27:06 What that means is that often you end up with collections where they become very large.
    0:27:10 But there’s a principle that these things have been acquired for the nation.
    0:27:12 They’re owned by the people of Britain.
    0:27:15 And therefore, it’s not the museum’s right to sell them.
    0:27:23 One thing that’s always frustrated me about that argument, and we encountered this repeatedly when we did this series a couple years ago called
    0:27:26 Stealing art is easy, giving it back is hard.
    0:27:29 I don’t know if you agree with that sentiment or not.
    0:27:32 Well, you know what I would say? Sharing it is even easier.
    0:27:36 I love that sentiment, and I love that path that you’re on with the British Museum.
    0:27:43 But the reason it’s always been a frustrating argument to encounter is it just seemed like a ridiculous fig leaf to me.
    0:27:46 These are just laws passed by members of Parliament.
    0:27:49 There’s still a Parliament which has the ability to pass new laws.
    0:27:55 I don’t understand why that’s clung to as if it’s some natural, physical law.
    0:27:56 I’m not clean to it.
    0:28:03 It’s important to state it because otherwise people might be under the misapprehension that it’s our choice or it’s our decision, basically.
    0:28:05 It would take an act of Parliament.
    0:28:10 I don’t want to make trying to get an act of Parliament past my sole focus.
    0:28:13 It would take years, and you would also have a legal challenge.
    0:28:14 From whom?
    0:28:18 Oh, well, from a member of the public that will decide this is not the right thing.
    0:28:22 If I decided tomorrow I wanted to do something radical.
    0:28:26 Like, send all your Benin bronzes back to somewhere, although that’s complicated too.
    0:28:28 I’ll be taken to court for sure.
    0:28:28 I mean, there’s no question.
    0:28:32 So people need to factor that into the process too, and that’s not me using that as an excuse.
    0:28:36 There isn’t a legal framework for us to just do this in a straightforward way.
    0:28:39 I could spend my entire directorship trying to fight this and get nowhere.
    0:28:41 You have to also think really carefully about the ramifications.
    0:28:54 Thinking back to when the pandemic began, the big anxiety was that lots of small museums across the UK would be forced to sell, like, the one-star painting they had.
    0:28:58 There was huge anxiety that this was going to trigger a wave of disposals.
    0:29:07 So I think a say in a way around it is to begin collaborating now, which we already do, but to actually do even more of that.
    0:29:16 Including, I guess, back when you were at the National Portrait Gallery, your co-purchase of the Joshua Reynolds painting called Portrait of Mai.
    0:29:16 Is that right?
    0:29:17 Yeah, that’s right.
    0:29:20 And that was very innovative when we did that two years ago.
    0:29:27 I learned that this portrait of Mai by Reynolds, which is one of probably Reynolds’ most important portraits, was going to be sold.
    0:29:34 It hung in Castle Howard for most of the last 200 years, and then it’s been basically in a bank vault for 20 years.
    0:29:36 The value is 50 million.
    0:29:41 I knew that it was probably impossible for the National Portrait Gallery to be able to raise 50 million.
    0:29:46 I also knew that the Getty really wanted to acquire this work, and the Getty is the richest museum in the world.
    0:29:55 And it made sense to me, rather than have this fruitless competition, where I knew eventually we would lose, to actually work together.
    0:29:58 Did you end up paying for roughly half of that 50 million pounds?
    0:29:59 We paid for half.
    0:30:00 We split it 50-50.
    0:30:03 On the British side, lots of people said, this is a terrible idea.
    0:30:04 It’s not going to work.
    0:30:05 There’s no precedent.
    0:30:09 I said to them, listen, do you want 50% or 100% of nothing?
    0:30:11 Because that’s your option, basically.
    0:30:15 Now everyone’s very happy, and it’s been on the walls of the National Portrait Gallery for two years.
    0:30:18 And then it will go to Los Angeles in time for the Olympics.
    0:30:28 The compromise of my spending half its time next to where it was painted in Reynolds Studio, and it’s spending half its time facing the Pacific, which is where my comes from.
    0:30:33 And Los Angeles has the biggest community from the Pacific region outside those islands.
    0:30:34 I think that’s kind of appropriate.
    0:30:38 Anyway, so that’s a long-winded way of saying that you have to invent new models.
    0:30:48 Rather than battling one piece of legislation, I would rather work with the framework I have and use that to benefit as many people as possible.
    0:30:57 Yes, I think it would be wonderful to be able to show the Benin Bronzes, for example, in the new museum, MOA, the new museum in Benin City, that we collaborate with very actively.
    0:31:01 We’ve been working with them on a joint archaeological excavation that we fund.
    0:31:07 But I also know that there’s people I’ve talked to who are of Nigerian origin that say,
    0:31:10 I’m torn because part of me would love to see the Benin Bronzes go back.
    0:31:14 But the only reason I had access to my source culture was by going to see them in the British Museum.
    0:31:16 And therefore, there is an argument for both.
    0:31:22 So let’s talk a bit more about the circumstances of the British Museums, Benin Bronzes specifically.
    0:31:28 I spoke with David Frum, who wrote a piece about this situation for the Atlantic a few years ago.
    0:31:36 He said, as the piece I wrote predicted, the whole thing has fallen apart, meaning repatriation of the bronzes, not from the British Museum, but from other museums, especially in Germany.
    0:31:39 He said, the driver behind that was the German authorities.
    0:31:42 They sent back a lot, which have vanished.
    0:31:44 They were delivered to the Nigerian federal state.
    0:31:48 Some are known to have gone to the Oba, but what happened to them is totally unknown.
    0:31:54 You’ve talked about the plans for the museum to open and that you’re involved in that.
    0:32:02 But what do you say to someone who is concerned about repatriation, not having the desired effect of having a second place of display,
    0:32:06 but rather going back into a private collection or being sold off?
    0:32:09 That’s the kind of panicky version of the story.
    0:32:10 So what are you shooting for?
    0:32:13 We only lend things where they’re on public display.
    0:32:16 Somewhere else around either the country or around the world.
    0:32:17 I’m a museum person.
    0:32:22 I’m always excited when there’s other museums to work with, new museums to work with.
    0:32:30 When there’s new museums being born, I think it’s incumbent on established organizations and other museums to do whatever they can appropriately to support.
    0:32:31 Let’s not be paternalistic.
    0:32:36 A lot of museums have their own collections, their own program, their own curatorial expertise.
    0:32:39 They may or may not want your help or your collaboration.
    0:32:41 So it has to be a two-way street.
    0:32:48 Just to give you an example of that, the Getty, they fund this incredible project we do at the CSMVS Museum in Mumbai,
    0:32:55 which we’ve been working on for 14 years now, where that museum, which is essentially focused on Indian heritage,
    0:32:57 we lend things from our collection.
    0:33:03 But also for the first time, they’ve curated a show which is now on display at the British Museum, which is fantastic.
    0:33:07 And so I think all of these relationships need to be reciprocal in two ways.
    0:33:10 Does this apply to the Elgin marbles as well?
    0:33:10 What’s the plan there?
    0:33:16 I wish I could give you some amazing world exclusive, but I can only talk about what’s in the public domain.
    0:33:19 That means there is a world exclusive to be given.
    0:33:20 You’re just not willing to give it to me.
    0:33:20 No, no, no.
    0:33:25 But no, I’m telling you, it’s actually funny how people always think there’s some big mystery or secret.
    0:33:29 And actually, so it’s well known that there’s an ongoing discussion.
    0:33:36 I think both parties, the British Museum and Greece, and it is quite funny that it’s a museum dealing with a nation.
    0:33:41 It’s not the British government and the Greek government talking, it’s the British Museum and the Greek government talking.
    0:33:44 I think both parties would love to see progress.
    0:33:46 Again, basically, it all comes down to a piece of legislation.
    0:33:52 I’m sure that Greece would like to have them all back now, but it’s not within our gift to do that.
    0:34:00 So the question is, okay, can we find a way where we could lend a proportion and Greece would send us some wonderful things and we can build this partnership?
    0:34:03 And that’s the conversation that’s taking place.
    0:34:04 Where that will end up, I don’t know.
    0:34:06 I’m very hopeful.
    0:34:11 I’m always trying to find ways to collaborate and to pioneer, I suppose, and to invent new things.
    0:34:14 There’s one idea I’ve always thought is cute.
    0:34:15 I don’t know if it’s practical at all.
    0:34:21 But let’s say you’ve got a contested object or set of objects, like the Elgin Marbles, Benin Bronzes, there are others.
    0:34:30 Well, just the British Museum or the British government, I guess, sponsoring, paying for a daily or weekly or monthly flight of tourists from that place.
    0:34:37 Come see it, spend a day at the British Museum, a kind of handheld curated experience of, yes, we’re keeping these things.
    0:34:41 Parliament says we have to, but we also recognize that they are your heritage.
    0:34:44 And so we’d like to run this exchange program.
    0:34:45 You like that idea?
    0:34:48 Yeah, I mean, yeah, I think.
    0:34:51 Yes, he says, not meaning it at all.
    0:34:53 No, no, it’s definitely not a bad idea.
    0:34:59 It’s definitely innovative and it sounds ambitious and is trying to break through maybe a barrier.
    0:35:05 But what I would say is even getting people to the British Museum in London only gets you so far.
    0:35:07 And of course, the great thing is we’re free.
    0:35:08 We’ve always been free.
    0:35:10 That was, again, Hans Sloan’s original stipulation.
    0:35:16 The fact that anyone in the world who is in London can visit the British Museum and see all these things for free is incredible.
    0:35:19 We had 6.5 million visitors last year.
    0:35:23 If you think about the number of people that have come and seen these objects over time, almost 275 years, that’s kind of incredible.
    0:35:41 Then, of course, it’s also beholden on you to get beyond the museum, whether that’s virtually, digitally, whether that’s sharing the collection around the UK with the most generous lender of all the major British national museums outside London, about 2,000 objects.
    0:35:47 To give you an example, 6.5 million visitors last year came to the British Museum in Bloomsbury.
    0:35:51 8 million visitors outside London saw something from our collection.
    0:35:53 We have partnership galleries across the UK.
    0:35:59 And then up to 2,000 works are on loan all around the globe at any one time.
    0:36:01 It’s a truly global network.
    0:36:05 And what’s interesting is people just don’t know that because it’s not an obvious headline.
    0:36:13 Coming up after the break, we will get to the more obvious headlines about the British Museum.
    0:36:18 In more challenging moments, I do like to think about Andy Warhol’s great line, which is, don’t read your reviews, weigh them.
    0:36:19 I’m Stephen Dubner.
    0:36:21 This is Freakonomics Radio.
    0:36:22 We’ll be right back.
    0:36:42 In April of 1902, a man calling himself Jacob Richter wrote a letter to the director of the British Museum.
    0:36:58 This land question had to do with whether private ownership of land should be allowed.
    0:37:03 And Jacob Richter was a pseudonym for Vladimir Lenin.
    0:37:07 Here’s what Lenin said later about the British Museum’s library.
    0:37:12 It is a remarkable institution, especially that exceptional reference section.
    0:37:15 It’s an incredible space.
    0:37:17 Clearly, it was modeled on the Pantheon.
    0:37:22 But the amazing thing is this beautiful ceiling we’re looking at is made of papier-mâché.
    0:37:26 Because anything heavier would probably collapse in on itself.
    0:37:30 It’s an incredible piece of architecture and of Victorian engineering.
    0:37:34 That, again, is Nicholas Cullinan, the director of the British Museum.
    0:37:40 He and I are standing in the middle of the round reading room, which was completed in 1857.
    0:37:48 It is a massive expanse with that domed ceiling, with very tall bookshelves lining the circumference,
    0:37:52 and rows of wooden desks laid out like spokes on a wheel.
    0:37:57 The round reading room was really the brainchild of an extraordinary former director of the British Museum,
    0:37:59 Antonio Panizzi.
    0:38:04 This quote, I think, is incredible, which I will read out for the benefit of people listening.
    0:38:09 He said, I want a poor student to have the same means of indulging his learned curiosity,
    0:38:13 of following his rational pursuits, of consulting the same authorities,
    0:38:17 of fathoming the most intricate inquiry as the richest man in the kingdom.
    0:38:19 And I think that’s still relevant to what we do.
    0:38:26 Cullinan walks us over to an old ledger where Jacob Richter and others signed in.
    0:38:36 Oscar Wilde, Virginia Woolf, you see here Sylvia Pankhurst, Karl Marx, who pretty much spent every day for 30 years sat here writing Das Kapital.
    0:38:43 When Mikhail Gorbachev became leader of the Soviet Union and visited Britain for the first time in 1984,
    0:38:48 he came and looked at the round reading room and the desks where both Lenin and Marx had sat and said,
    0:38:51 if people don’t like communism, they can blame the British Museum.
    0:38:58 And I can’t think of many museums that are held responsible or accountable for an entire socio-political order.
    0:39:10 So, Nick, the headlines of the past few years for the British Museum have been, according to my reading at least, overwhelmingly bad.
    0:39:16 And so I wanted to ask you, as you were offered this job, first of all, I’m curious whether you were at all conflicted.
    0:39:24 I mean, it’s an amazing job, so I’m assuming you were eager to take it, but the outstanding issues are substantial.
    0:39:27 There’s the controversies over repatriation, as we’ve discussed.
    0:39:36 There’s some strong protest and activism, particularly over reliance on corporate sponsorship of petroleum firms and so on.
    0:39:45 You had Peter Higgs, a curator in your Greek and Roman department, who was allegedly stealing objects from within the museum and selling them on eBay.
    0:39:52 And I’ve read, although I’d love you to tell me if this is wrong, that the British Museum was alerted to this and did not pursue it.
    0:39:57 And then additionally, when we were reporting out our piece on repatriation a few years ago,
    0:40:01 we couldn’t even get the communications department to field our questions, much less an official.
    0:40:05 And we had our recording equipment seized when we showed up to try to record.
    0:40:11 This time, the director of the museum, that’s you, met us quite warmly.
    0:40:14 We had an off-the-record chat with coffee, lovely.
    0:40:16 We had a walkthrough of the museum, lovely.
    0:40:18 And now you’re sitting down for the studio interview.
    0:40:27 So can you just talk about the degree to which either your appointment as director or a general shift, why that’s happened?
    0:40:30 To go back to the beginning, no, I didn’t think twice.
    0:40:38 A museum obviously has to think very much about news cycles, but is also in the business of perpetuity and forever,
    0:40:41 rather than just getting through each day’s news cycle.
    0:40:44 You take it very seriously, and you take it with a little bit of a pinch of salt as well.
    0:40:47 Not saying, oh, I don’t care, but okay, this is today.
    0:40:50 But then there’s many, many more days to come.
    0:40:54 And the question is, each day, can you make improvement and keep moving it forward?
    0:40:56 In other words, it comes with the territory to some degree.
    0:40:57 To some degree, yeah.
    0:40:59 I’m not saying, oh, therefore, does it matter?
    0:41:01 Yeah, drunk museum goers smashing the Portland vase.
    0:41:02 Exactly.
    0:41:03 There will always be a crisis.
    0:41:10 The question for me is, is the British Museum an institution that is worth sticking with, basically?
    0:41:11 That’s what we’re saying.
    0:41:16 I mean, if you really want to push the argument, maybe it’s most vocal critics are saying it shouldn’t exist.
    0:41:18 It has no right to exist.
    0:41:32 And I think a lot of people around the world, including, you know, the 6.5 million people that visit us annually, the people like myself that visited when they were a child, would disagree with that and would say, of course, there are things that need to change or there are things that are complex and need to be addressed.
    0:41:37 But the museum definitely does a lot more good than harm.
    0:41:41 My larger point is, do you want to carry on being angry about the past?
    0:41:44 Or do you want to do something to try and create a more equitable future?
    0:41:46 Do you care more about the problem or the solution?
    0:41:49 I mean, it’s very easy to get angry.
    0:41:51 You know, all of us get angry about problems every day.
    0:41:54 But ultimately, is that where you want to expend your energy?
    0:41:59 Even if that’s your motivation, at a certain point, surely you need to switch and say, okay, but then how are we going to make this better?
    0:42:02 What you just said resonates with me.
    0:42:04 I think it will resonate with just about everyone who hears it.
    0:42:17 But in a world where short-termism and injustice collection is running rampant, how do you try to turn the tide, even if only within your own institution?
    0:42:19 I mean, it’s a really good question.
    0:42:22 I happen to love encyclopedic museums.
    0:42:28 I love them from being a visitor as a child to having worked in them.
    0:42:31 I’m lucky enough to have worked for two of them, the British Museum and the Met.
    0:42:33 I think they do something extraordinary.
    0:42:39 And of course, it can be complex in how that’s achieved, but it’s about bringing people and cultures together.
    0:42:42 Personally, I think we need more of that, not less of that.
    0:42:48 And that doesn’t mean that you shouldn’t look at certain cases or think, okay, should the Parthenon sculptures be in London or Athens?
    0:42:58 But the bigger point is the idea of a world in which everyone and everything has to return back to its point of origin and never the twain shall meet.
    0:43:03 And people and objects and ideas don’t move around the world and can’t contaminate each other and create new realities.
    0:43:05 It’s deeply depressing to me.
    0:43:13 I mean, I feel like you’re whispering this lovely notion into a massive fan that is blowing in the opposite direction.
    0:43:16 Of course, but that’s all the more reason why it’s important.
    0:43:23 Those 6.5 million visitors, we give them very strong evidence or reality of how everything is connected.
    0:43:28 I want that to carry on reaching more and more people because I think it’s more and more important.
    0:43:29 It’s not less important.
    0:43:30 It’s not less relevant.
    0:43:38 One critique of the British Museum, this goes back to the idea of the museum as a trophy case for the nation’s colonial exploits,
    0:43:44 is that it publicly displays only a tiny fraction of their 8 million objects.
    0:43:46 The rest are in storerooms.
    0:43:48 I asked if we could see some.
    0:43:54 We are now in essentially the basement of the British Museum, although we’re actually at floor level.
    0:43:57 And this looks very much like a basement.
    0:43:59 This looks like a basement, but…
    0:44:00 Wow.
    0:44:02 This is like Raiders of the Lost Ark.
    0:44:04 I know, it’s quite astonishing.
    0:44:09 So where we are now is this is the sepulchral basement, which is part of the original Smirk building.
    0:44:13 So these are lions from Halicarnassus.
    0:44:19 We have quite a few on display upstairs, but a lot more things not currently on display.
    0:44:24 I’m very keen to get as much of the collection on view as possible.
    0:44:29 So do you have any sense of the ratio of work on display to work owned?
    0:44:31 Yes, and it doesn’t sound good, but we’ll talk about it.
    0:44:34 So about 1% of the collection is on view.
    0:44:40 The British Museum’s collection is one of the largest and most comprehensive collections in the world,
    0:44:42 spanning 2 million years of human history across all cultures.
    0:44:45 The Louvre, it’s several hundred thousand objects.
    0:44:47 The Met, it’s more like 2 million.
    0:44:49 They also have more display space.
    0:44:53 So we have this kind of unique problem, which is not just the biggest collection,
    0:44:55 but actually a smaller space in which to show it.
    0:45:00 There’s whole parts of the collection that currently we’re not able to show.
    0:45:02 For example, the Caribbean, which is really important.
    0:45:04 You have very little, if any, here, yeah?
    0:45:05 We have very little on display.
    0:45:08 And of course, that’s a very important part of our collection also because of Hans Sloan.
    0:45:12 Hans Sloan spent time in the Caribbean, spent time on plantations,
    0:45:14 which is a very complex thing.
    0:45:15 His wife owned plantations.
    0:45:20 But what was interesting about Sloan was he actually talked to and learned from
    0:45:24 and actually acquired objects and information from enslaved people.
    0:45:25 He was a physician?
    0:45:25 He was, yeah.
    0:45:28 He spent time learning from them, talking to them,
    0:45:31 and understanding histories from them from the very beginning.
    0:45:36 So that’s really interesting to me because it kind of fits with what seems to be your mission
    0:45:41 of being transparent and embracing what the past actually was.
    0:45:42 Yeah.
    0:45:45 And then obviously trying to do the best with that history and that past.
    0:45:48 The history of the British Museum is essentially just the history of Britain.
    0:45:52 And then beyond that, in the collection and in our history,
    0:45:55 it’s just the history of the world, which is of, you know, wonderful things,
    0:46:00 creation, innovation, democracy, and terrible things, conquest and brutality.
    0:46:02 And that’s the history of the world.
    0:46:08 I think if you’re really confident, you can own up to mistakes or misdeeds on a personal level,
    0:46:12 on a national level, on a historical level.
    0:46:16 I think cultures and countries that are truly confident are confident
    0:46:20 because they know themselves in all of their glory and with all of their flaws.
    0:46:27 I know it was a big year for amateur metal detectorists in the UK.
    0:46:28 Yes.
    0:46:33 And that there’s something called an annual report from the Portable Antiquities Scheme,
    0:46:38 which is about as British as it gets, in my view, which is managed by you, the British Museum.
    0:46:43 I’m curious to know if there are objects in the museum that have been discovered by amateurs.
    0:46:45 It’s an amazing scheme and it’s pretty unique in the world.
    0:46:52 So basically, we administer the national scheme whereby detectors, so people that are metal detecting,
    0:46:57 if they find something significant that could be considered treasure, they declare it.
    0:47:02 And then it goes through a process, which we oversee, where it’s decided what to do with that.
    0:47:09 Essentially, the law is that it belongs half to the finder and then half to the landowner, basically.
    0:47:17 Over the years, this scheme has turned amateur detectorists into archaeologists.
    0:47:22 And it doesn’t just benefit the British Museum, it actually benefits museums all across the UK
    0:47:24 because often that’s where the find ends up.
    0:47:29 It’s really about making sure that whatever finds are made are shown in the best possible context,
    0:47:32 which is often a more local context.
    0:47:36 Do you know of any significant or noteworthy or just beautiful objects that have been found this way?
    0:47:38 Oh my God, there is many.
    0:47:44 And I’m dying to, there’s one that we’re about to launch a public appeal for because it is incredible.
    0:47:45 Watch this space, watch this space.
    0:47:50 I’m not going to go into detail, but basically, there was an incredible find made in 2019
    0:47:58 by someone who had just begun metal detecting and found the most incredible thing from 1521.
    0:48:03 Probably in September, we’re going to launch a public appeal to acquire this object because it is amazing.
    0:48:09 I did a bit of digging myself online when I got home.
    0:48:21 The object that has Cullinan so excited is a heart-shaped gold pendant on a gold chain found in the West Midlands by a man in his 30s who owns a cafe.
    0:48:31 The pendant is decorated with the initials H and K, as in Henry VIII and Catherine of Aragon, his first wife.
    0:48:35 So, yes, an amazing object.
    0:48:42 But even better, it is a very British object that was found on British soil.
    0:48:47 So, it’s hard to imagine that some other country will ever come asking to have it back.
    0:48:52 I’d like to thank Nicholas Cullinan for the tour and the good conversation.
    0:48:54 Let us know what you think of this episode.
    0:48:57 Our email is radio at Freakonomics.com.
    0:49:06 Coming up next time on the show, as I’m sure you’ve heard, there’s been a bit of a panic about the falling birth rate in the U.S. and elsewhere.
    0:49:10 If you think, for example, of economic growth, it depends on population growth.
    0:49:14 It is true that some families are still having a lot of kids.
    0:49:17 The most polite version is something like, why?
    0:49:18 You know, why would you do this?
    0:49:23 But the overall trend is down and governments are trying baby incentives.
    0:49:29 It was a decade-long experiment that really was considered unsuccessful.
    0:49:34 We kick off a three-part series on the human life cycle.
    0:49:36 First, birth.
    0:49:38 Then, the Middle Ages.
    0:49:40 And then, the sunset years.
    0:49:43 Part one is next time on the show.
    0:49:45 Until then, take care of yourself.
    0:49:47 And if you can, someone else, too.
    0:49:51 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:49:58 This episode was produced by Morgan Levy, with help from Zach Lipinski in London, and field recording by Rob Double.
    0:50:02 It was mixed by Jasmine Klinger, with help from Jeremy Johnston.
    0:50:14 The Freakonomics Radio network staff also includes Alina Cullman, Augusta Chapman, Dalvin Abawaji, Eleanor Osborne, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Sarah Lilly, and Tao Jacobs.
    0:50:19 Our theme song is Mr. Fortune by the Hitchhikers, and our composer is Luis Guerra.
    0:50:22 As always, thanks for listening.
    0:50:30 We had something called a charrette, which was a new word in my vocabulary.
    0:50:33 It’s not a cheese or a board game.
    0:50:35 I thought it was maybe a singer from the 1960s.
    0:50:36 It’s a girl band.
    0:50:38 It’s like Blah Blah and the Charrettes.
    0:50:45 The Freakonomics Radio Network.
    0:50:47 The hidden side of everything.
    0:50:51 Stitcher.

    Nicholas Cullinan, the new director of the British Museum, seems to think so. “I’m not afraid of the past,” he says — which means talking about looted objects, the basement storerooms, and the leaking roof. We take the guided tour.

     

     

     

  • 634. “Fault-Finder Is a Minimum-Wage Job”

    AI transcript
    0:00:08 I first met the economist Austin Goolsbee around 20 years ago.
    0:00:14 I was out at the University of Chicago spending time with another Chicago economist, Steve
    0:00:17 Levitt, who had become my Freakonomics friend and co-author.
    0:00:20 Levitt could be shy and soft-spoken.
    0:00:22 Goolsbee was neither.
    0:00:24 He was a former debate champion.
    0:00:26 He had done improvisational comedy.
    0:00:30 In fact, Goolsbee did a lot of things that most economics professors didn’t do.
    0:00:35 So I guess I didn’t see him as a heavyweight exactly.
    0:00:41 If you had told me back then that Goolsbee would go on to run the Council of Economic Advisors
    0:00:46 in the Obama White House, which he did, and that he would become president of the Federal
    0:00:52 Reserve Bank of Chicago, which is his current job, I would have thought you had the wrong
    0:00:52 guy.
    0:00:55 But plainly, I’m the one who was wrong.
    0:01:00 Goolsbee has always been considered a top-tier academic researcher and professor.
    0:01:05 Temperamentally, he’s a hardcore empiricist, but he also has strong opinions.
    0:01:13 And so, as the Trump White House embarks on an aggressive overhaul of economic policy, I
    0:01:17 thought it might be a good idea to speak with someone from the Federal Reserve, and I suspected
    0:01:19 that Goolsbee might be very good.
    0:01:23 This time, I wasn’t wrong, as you’ll hear on today’s show.
    0:01:31 Goolsbee has been on Freakonomics Radio before, in 2018, talking about the 2017 Trump tax cuts,
    0:01:37 in 2020, talking about federal COVID stimulus, which was the biggest aid package in modern
    0:01:43 history, and also back in 2014 in an episode we called Should the U.S.
    0:01:45 Merge with Mexico.
    0:01:48 Goolsbee wasn’t a huge fan of that idea.
    0:01:55 It’s worth contemplating as a counterfactual, but if you start thinking beyond the first
    0:01:58 stage, there are a whole bunch of costs associated with it.
    0:02:05 As for his current job running the Chicago Fed, Goolsbee is part of a Federal Reserve system
    0:02:07 that dates back to 1913.
    0:02:13 It has a board of governors in D.C., currently chaired by Jerome Powell, and 12 regional banks
    0:02:14 across the country.
    0:02:20 Many people, including Austin Goolsbee, consider the Fed the most important economic institution
    0:02:21 in the United States.
    0:02:24 So, what exactly does the Fed do?
    0:02:31 It does monetary policy, and that is a big part of the job, but underneath the monetary
    0:02:37 policy part, there’s monitoring financial stability, and we’re the lender of last resort.
    0:02:45 There’s supervision of financial institutions and banks, and there’s providing financial services
    0:02:48 through massive payments.
    0:02:50 We’re the biggest payments operator.
    0:02:53 We distribute all the cash in the economy.
    0:02:57 If you look at the U.S. economy today by the numbers, it looks pretty good.
    0:03:01 Inflation has been trending downward since June of 2022.
    0:03:05 Most recent reading in April came in at 2.3 percent.
    0:03:09 Unemployment is also low at 4.2 percent.
    0:03:14 But the Trump White House has introduced a high level of economic uncertainty, especially
    0:03:15 around tariffs.
    0:03:20 And as a result, the U.S. stock markets and treasury bonds and the dollar have all taken
    0:03:21 wild swings lately.
    0:03:24 This puts the Fed on alert.
    0:03:29 When Goolsby joined the bank two years ago, his senior colleagues wanted to know where he
    0:03:30 stood.
    0:03:34 From the beginning, they started asking, are you a dove?
    0:03:34 Are you a hawk?
    0:03:36 I don’t even know if I like birds.
    0:03:39 I just want to be a data dog.
    0:03:41 And what does it mean to be a data dog?
    0:03:43 There’s two main rules.
    0:03:46 There’s a time for walking and there’s a time for sniffing.
    0:03:49 And the first rule is know the difference.
    0:03:52 The second rule is you never throw anything away.
    0:03:56 The diet of the data dog is eat anything that hits the floor.
    0:04:04 You might think of Austin Goolsby as an unusual man who, in an unusual time, holds an unusual
    0:04:05 job.
    0:04:09 My wife once found a hundred dollar bill in the street.
    0:04:14 She came to me and said, is there anybody at the Fed who can tell if this is real?
    0:04:20 Today on Freakonomics Radio, what’s real, what’s not, and how to tell the difference.
    0:04:40 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with
    0:04:42 your host, Stephen Dubner.
    0:04:57 Every time I say your name, like when I tell people I’m interviewing you, they all respond
    0:04:59 in the same way, like, Goolsby.
    0:05:01 It just sounds creepy.
    0:05:03 Yeah, Halloween’s our holiday.
    0:05:05 Tell me about your name, the origin.
    0:05:06 You know much about it?
    0:05:13 Many, many moons ago, they lived in the town of Goolsby, Scotland.
    0:05:17 And that’s how they got the name and came to the U.S.
    0:05:18 Now, there’s some dispute.
    0:05:25 There’s also some town in Northern England called Goolsby with a C, but I prefer to think
    0:05:27 of it as the Scotland one being the origin.
    0:05:34 They came to Virginia way, way long time ago, 1600s.
    0:05:41 You know how people will look back and they’ll be like, oh, in ancient Athens, the population
    0:05:43 of great philosophers was unbelievable.
    0:05:49 There are these periods in history where it’s like everyone was amazing and revolutionary
    0:05:51 America seems like that.
    0:05:54 Our people are proof that’s totally not true.
    0:05:55 They were there.
    0:05:57 They were standing around, but they didn’t do anything.
    0:05:59 They kept on moving.
    0:06:02 They moved to Georgia, Mississippi, Alabama.
    0:06:07 By the time they got to Texas, they were clearly illiterate.
    0:06:11 Your first name, Austin, sounds normal, but you don’t spell it normally.
    0:06:13 You spell it A-U-S-T-A-N.
    0:06:14 What’s the story there?
    0:06:16 Yeah, it was my dad’s fault.
    0:06:18 I had just been born.
    0:06:22 My dad came in and said, he’s going to be a unique person.
    0:06:24 He needs to have a unique name.
    0:06:26 My mom said, that’s crazy.
    0:06:29 He’s going to misspell his name his whole life.
    0:06:33 My dad said, I won’t sign the birth certificate unless we do that.
    0:06:35 She said, I apologize to you.
    0:06:37 I was just too tired.
    0:06:38 It was 20 hours of labor.
    0:06:40 And so I just went along with it.
    0:06:42 Can I just say they were both right?
    0:06:45 To his dying day, my dad would say, I was right.
    0:06:48 And then my mom would always add, and I was right too.
    0:06:54 Now, I see that a woman named Linda Goolsby recently ran for Congress in Texas as a Democrat
    0:06:55 and got walloped.
    0:06:56 Is that your mom?
    0:06:58 It was for state representative.
    0:06:59 It was my mom.
    0:07:05 At age 80, my father passed away and my mom decided to run for office.
    0:07:11 In Abilene, Texas, that’s the first or second reddest city in America.
    0:07:15 She got 19% of the vote, it looks like.
    0:07:15 Yeah.
    0:07:20 I think Trump’s support was in the 80s, so she probably started behind the eight ball.
    0:07:21 But I was proud of her.
    0:07:22 Okay.
    0:07:25 So, Austin, where are you physically today?
    0:07:28 I’m in the Chicago Fed Bank, the classic building.
    0:07:34 We got a vault with many tens of billions of dollars of cash down in there.
    0:07:38 Do you use stacks of money as a sound muffler there?
    0:07:40 Is that what the recording studio is walled with?
    0:07:45 I wanted it to be just piles of money, just open the door.
    0:07:46 But I was disappointed.
    0:07:47 It’s very organized.
    0:07:51 We have a lot of security and a lot of cameras.
    0:07:56 All the cash in America, people don’t realize it’s printed by the Bureau of Engraving and Printing.
    0:07:59 But all the cash is distributed through the reserve banks.
    0:08:04 The reserve banks are like banks for banks.
    0:08:09 So, the bank has an account and they’ll say, we have too much cash.
    0:08:12 We want to send some back or we need some for our ATM machine.
    0:08:15 So, we’re going to send a brink structure over there and place an order.
    0:08:25 When things go wrong in the world, COVID, crises, Silicon Valley Bank, things like that, the demand for cash suddenly surges.
    0:08:29 So, we keep a lot on hand and we’re ready to satisfy that.
    0:08:33 Now, the Chicago Fed is one of 12 regional feds.
    0:08:36 How does Chicago compare to the others in terms of cash on hand?
    0:08:38 Oh, I thought you were going to say, how do we compare?
    0:08:42 And I was going to say, by wide acknowledgement, we’re the best of the 12.
    0:08:50 But in cash on hand, we pay out about $140 million a day and we take in about $120 million.
    0:08:57 If you have $1 bills in your pocket, on the left side, there’ll be a little circle with a letter in it.
    0:09:03 And that tells you which bank it’s going on the balance sheet of.
    0:09:08 And we’re the 7th district, which is the G, the 7th letter.
    0:09:09 So, we’re the G money.
    0:09:10 Couldn’t be better.
    0:09:17 As president of a regional fed, if you were not speaking with us right now, what would you be doing instead?
    0:09:22 The thing about the presidents of the reserve banks is they’re also the CEO.
    0:09:27 There’s kind of a highbrow thinking about monetary policy.
    0:09:43 And then there’s a more operational role that the bank plays in payments, in bank supervision, in community engagement, community development, and forcing consumer protection laws.
    0:09:49 And then financial services of being a bank to the banks.
    0:09:51 In other words, you’re really a banker.
    0:09:58 I guess I kind of became a banker, a scholar warrior, economist, something in all of those.
    0:10:07 Every six weeks or so, Goolsby goes to Washington to participate in the meetings of the FOMC, or Federal Open Market Committee.
    0:10:11 That’s where interest rates are debated and determined.
    0:10:14 So, what’s it like to be in this meeting?
    0:10:20 If you’re an econ nerd, it’s just about the coolest thing in the world.
    0:10:26 It really is exactly what you dreamed it would be as an econ grad student.
    0:10:28 There’s a huge table.
    0:10:33 There’s 12 reserve banks and seven governors, including the chair.
    0:10:37 The shades come down so no one can spy on what’s happening.
    0:10:38 And then they go around the room.
    0:10:40 What do you think about the economy?
    0:10:41 What do you think?
    0:10:42 What do you think?
    0:10:43 And people say they’re peace.
    0:10:46 Give me a sense of what people are looking to you for.
    0:10:50 I mean, you’re in a relatively manufacturing-heavy region.
    0:10:52 You’re in the center of the country.
    0:10:53 Chicago is also a big city.
    0:10:58 You’re also a regional president who happened to have worked in a White House.
    0:11:06 So, I’m guessing that you have a perspective that would seem pretty valuable, maybe a little bit unusual.
    0:11:08 Look, I’m unapologetic about saying it.
    0:11:15 I believe that the FOMC is, in the 21st century, the world’s greatest deliberative body.
    0:11:20 No offense to the Senate, but you can turn on C-SPAN and judge for yourself.
    0:11:34 The thing about the FOMC is you have people coming from different backgrounds and different perspectives, both regional and what was their professional background.
    0:11:37 So, I came as an economic researcher.
    0:11:42 I had done time in the government and was interested in public service.
    0:11:49 But I try to come to the meeting very much with that economic research background.
    0:11:57 The Chicago Fed’s research department has always been at the forefront of economic research.
    0:12:01 They publish in top economic journals.
    0:12:03 So, that was a good fit for me.
    0:12:23 When you’re in that FOMC meeting with your colleagues, you coming from an academic economics background, so if you call it the world’s greatest deliberative body, I’ve been in the University of Chicago seminar rooms where economists are giving papers and really tearing each other apart.
    0:12:25 It can be brutal.
    0:12:27 I’m guessing it’s not like that at the Fed.
    0:12:29 No, no, it’s nothing like that.
    0:12:37 I love and will love to my last day, the University of Chicago and the economists there are brilliant.
    0:12:41 It’s a smash mouth football kind of a culture.
    0:12:43 And the Fed is not like that at all.
    0:12:45 Do you have to tone yourself down or no?
    0:12:49 I’ve always been on a nicer side of the continuum.
    0:12:53 The brutality part of that, I’ve never been a fan of.
    0:12:58 When I go to the meeting, I come from an academic background.
    0:13:02 You’ve got markets, people, bankers.
    0:13:04 You’ve got some academics.
    0:13:07 You’ve got people that were private sector economists.
    0:13:14 And it’s really fun to hear their take on the economy and their take on rates.
    0:13:16 It takes place over two days.
    0:13:18 Day one is about the state of the economy.
    0:13:20 Day two is about what we do with rates.
    0:13:24 Each district has some differences regionally.
    0:13:30 We should say the district presidents like yourself, you are not appointed federally.
    0:13:33 You are essentially chosen and elected and vetted regionally.
    0:13:33 Is that right?
    0:13:35 Yeah, that’s exactly right.
    0:13:38 So let’s take a side trip down the structure of the Fed.
    0:13:40 There are 19 people around the table.
    0:13:44 There are seven members of the Board of Governors.
    0:13:50 They are political appointees chosen by the president, confirmed by the Senate.
    0:13:51 How long a term?
    0:13:53 14-year terms.
    0:14:02 The system is set up to be independent from political interference in the setting of monetary policy.
    0:14:07 As much as you possibly can in a democratic system.
    0:14:14 So first, seven people are political appointees, but they’re on 14-year terms that are staggered.
    0:14:18 Those governor terms run regardless of who’s in it.
    0:14:25 So sometimes you’ll be nominated and it’ll be just to finish out the last two years of a 14-year term.
    0:14:34 And the chair and the vice chairs, separate from their governor term, serve a four-year term as chair.
    0:14:38 It’s not time to be on the presidential cycle.
    0:14:41 It’s two years later you change the Fed chair.
    0:14:49 Then there are 12 Reserve Bank presidents sitting around the table who are not political appointees at all.
    0:14:53 Those aren’t even government agencies.
    0:15:03 They each have their own board of directors composed of business leaders, civic leaders, bank leaders from the region.
    0:15:06 The seven governors vote every year.
    0:15:12 And among the regional presidents, the New York Fed votes every year.
    0:15:16 Chicago and Cleveland trade off voting every other year.
    0:15:19 And the other banks every third year.
    0:15:19 Okay.
    0:15:24 This sounds like a system made up by somebody who’s inventing rotisserie baseball or something, right?
    0:15:30 It’s kind of kludgy, rotisserie, baseball system, but why does it exist?
    0:15:33 Why is there a Fed in Chicago?
    0:15:49 It is because in 1913, as today, people were deeply uncomfortable with the idea that Washington, D.C. plus Wall Street would be in complete control of the financial system with no input from the rest of the country.
    0:15:54 So, even though it’s a kludgy voting system, it actually works.
    0:16:00 We come from Chicago and I’m out talking to business leaders, civic leaders.
    0:16:09 Our region is basically 90% of the economy of Iowa, Illinois, Wisconsin, Michigan, Indiana.
    0:16:12 It’s more heavily manufacturing than any other district.
    0:16:16 It’s by far the most autos of any other district.
    0:16:30 So, at times like this one, where issues of supply chain, tariffs, things like that, come to the fore, I do feel like in the 7th District, we have more to say about that.
    0:16:42 If you want to know how will rare earth metals embargoes affect fabrication of engines and motors, the Chicago Fed has a Detroit branch and that branch has a board.
    0:16:46 And we have on our board, people from the auto industry.
    0:16:53 We do our contact calls before every FOMC meeting where we talk to a lot of different folks.
    0:16:55 We come with good regional information.
    0:17:07 I like to come to the meeting with aggrandizing tales of the 7th District, ways that we are singular, things that are amazing about the district.
    0:17:12 I’m sure that makes me unpopular with all the other presidents, but I don’t care.
    0:17:18 So, you described the voting system where the seven governors always have a vote on the FOMC.
    0:17:22 And then there’s these rotating regional votes.
    0:17:23 What is the total then?
    0:17:31 If, let’s say, the seven are unanimous and most of the regionals are against, do they inevitably lose out the regionals?
    0:17:41 There are 12 voters, and that makes up the FOMC, but there are still 19 people around the table, and everybody speaks their piece, whether they’re a voter or not a voter.
    0:17:43 And are the votes made in that same session?
    0:17:45 The votes are made at the very end.
    0:17:52 Now, the thing about the voting is it tends to be overwhelmingly based on consensus.
    0:17:56 So, if you just look at the votes, there are very few dissents.
    0:17:58 It’s almost always unanimous.
    0:18:12 But I’m guessing there are instances where either a regional Fed president like you or someone on the Board of Governors or maybe the chair himself, Powell in this case, might change minds or at least rally consensus.
    0:18:14 Can you give me an example of that?
    0:18:21 I’m not allowed to give you examples of that because we’re not out of the period that the transcripts come out.
    0:18:25 But historically, yes, you’re correct.
    0:18:34 There are times when there are multiple dissents or there can be arguments and people can’t change their mind.
    0:18:43 There was one episode in the 1980s where new governors had been appointed.
    0:18:44 Paul Volcker was the chair.
    0:18:49 There was a vote where the chair was going to be outvoted.
    0:18:54 They were going to do the opposite of what the chair was advocating.
    0:18:56 That’s extremely unusual.
    0:19:00 And Volcker said, look, if this happens, I’m going to resign.
    0:19:01 And they went back in and they revoted.
    0:19:13 In the 2000s coming out of the Great Recession, some of the regional presidents disagreed with Chair Bernanke and they dissented repeatedly.
    0:19:22 Not enough of them were dissenting to change the policy, but there were fundamental and lasting differences of opinion.
    0:19:25 And does that dissent filter back to the White House?
    0:19:27 Filter back how?
    0:19:27 What do you mean?
    0:19:32 I guess what I’m thinking about is there’s so much news going on right now.
    0:19:35 There are congressional budget debates, tax debates, tariff threats.
    0:19:40 How much does current policymaking intersect with the Fed?
    0:19:42 Let’s say you personally.
    0:19:59 You’re looking at these policy proposals and as an economist, you’re envisioning, probably like a lot of the nonpartisan analysts are talking about right now, that this economic agenda might be incendiary down the line, in which case the Fed may end up being the fire department.
    0:20:01 That’s my outside view.
    0:20:02 I’m guessing it’s wrong.
    0:20:04 But tell me what the inside view is.
    0:20:09 Okay, let’s back up to the founding of the Fed and what is the Fed’s job.
    0:20:16 The Federal Reserve Act gives the Fed two jobs when setting monetary policy.
    0:20:18 This is your famous dual mandate.
    0:20:20 The famous dual mandate.
    0:20:26 It says right in the law, we are to maximize employment and stabilize prices.
    0:20:33 That’s the job in its totality, nothing more, nothing less in the setting of monetary policy.
    0:20:40 So anything that affects prices or employment, we are required by law to think about it.
    0:20:47 I can imagine some people hearing that as a fairly narrow prescription and some people hearing that as, well, that’s everything.
    0:20:49 And they’re both right.
    0:20:52 As we say in Chicago, there’s no bad weather.
    0:20:54 There’s only bad clothing.
    0:20:59 You tell us the conditions and we’ll figure out what’s the correct jacket to put on.
    0:21:01 And that’s true at the Fed too.
    0:21:05 Conditions change all the time.
    0:21:06 Sometimes it’s policy.
    0:21:09 Sometimes it can be geopolitics.
    0:21:11 The productivity growth rate can change.
    0:21:14 We can have excess demand, animal spirits.
    0:21:16 You think we have a bubble.
    0:21:18 There are things happening all the time.
    0:21:26 That’s why we meet every six weeks at the FOMC to be the tip of the spear of economic stabilization.
    0:21:33 Now graft onto it policy changes, periods of major policy uncertainty.
    0:21:43 We have to think about it because if those policies are going to affect employment or prices, the law says that’s what we’re supposed to look at.
    0:21:51 We’re not in the elections business and it’s not the role of the Fed to express opinion about fiscal policy.
    0:21:54 There was a time in my life when I was in that business.
    0:21:59 And once you’re a sworn member of the Federal Reserve, it’s like the Night’s Watch or something.
    0:22:00 You’re out of that business.
    0:22:04 We have to think through if it’s tariffs.
    0:22:11 I go out and I talk to the auto executives well before April 2nd.
    0:22:36 The people in the district who are, granted, more manufacturing intensive, more supply chain intensive than other districts, they were expressing, if these tariffs of this magnitude come in, we are afraid that it is going to take us back to the period of a few years ago where costs are out of control.
    0:22:38 From COVID, supply chain issues from COVID.
    0:22:46 So there was an inflationary period in 21-22 and there was a COVID disruption period of 2020.
    0:22:55 They said this might take us back to the 21-22 where inflation from costs is raging.
    0:23:05 Or if they’re as big as what some of them are advocating, it might take us back to 2020 where we just couldn’t make the product because we couldn’t get the parts.
    0:23:15 So as you gathered this information in your role as the Chicago Fed president, you’re talking to people who have experience, they have stature, and they have skin in the game.
    0:23:18 What purpose does that information ultimately serve?
    0:23:21 You bring it to the FOMC and then what?
    0:23:25 Hopefully, whatever I get, people will listen to.
    0:23:27 And collectively, we got to decide.
    0:23:34 At the end of the day, the Fed, in a grand way, has only one tool, and that’s the interest rate.
    0:23:35 We have a balance sheet.
    0:23:36 We have different things.
    0:23:42 But they’re fundamentally about credit conditions and financial conditions in the economy.
    0:23:44 I think of it as a screwdriver.
    0:23:48 Hey, if things start getting too loose, then you tighten it.
    0:23:50 And if things are too tight, then you loosen it.
    0:23:54 But if it’s, you know, can you make us breakfast?
    0:23:55 No.
    0:23:56 We basically can’t.
    0:23:58 We don’t have a tool to do that.
    0:24:03 We try to think through not just backward looking but also forward looking for the economic outlook.
    0:24:09 What are these changes going to do to employment or to inflation?
    0:24:13 But it’s a waiting game then because you’re not a policymaking arm.
    0:24:22 But I would imagine it’s frustrating, especially because you as an economist who has done a lot of policy analysis, a lot of research over the years.
    0:24:30 Part of the challenge of doing that research and part of the fun is trying to estimate effects of different causes.
    0:24:36 As we’re talking today, you know, Moody’s recently downgraded U.S. debt, and it set off some alarms.
    0:24:45 A lot of the budget and tax proposals being discussed on the Hill right now are expected to contribute substantially to federal debt.
    0:24:55 So these all seem like upstream events that are theoretically, especially in the mind of an economist like you, going to have potentially major downstream consequences.
    0:25:02 I would see the Fed at the end of that in two or three or five years needing to respond to those events.
    0:25:03 Is that what you do?
    0:25:04 You kind of wait?
    0:25:08 The thing about the data, the official data come out with a lag.
    0:25:20 So there one month, one quarter, one week later, if you committed to never think about the outlook, only to look backward, you would miss a lot of things.
    0:25:23 You would be behind the curve multiple times.
    0:25:29 Policy is just one of an infinite number of shocks that you have to think through.
    0:25:32 It’s not special in that way.
    0:25:41 If there’s a war in the Middle East and the price of oil goes up $30 a barrel, we got to think about that too and not just wait to see what it does.
    0:25:56 In my view, there’s a great success story of the last couple of years that’s worth thinking about, which also makes me somewhat comfortable that Chad GPT is not going to replace the central bank and the FOMC anytime soon.
    0:26:02 I was going to ask you whether AI would be at least a useful tool in monetary policy.
    0:26:04 I would assume so.
    0:26:05 It might be a useful tool.
    0:26:13 You’re never going to hear me say we should throw away tools, but AI is only as good as the training sample.
    0:26:16 Take the beginning of 2023.
    0:26:19 That’s when I joined the Fed.
    0:26:26 Inflation is still well above the 2% target that the Fed has laid out.
    0:26:37 There are a number of smart people saying you cannot get the inflation rate down without pain, serious pain.
    0:26:45 You had Larry Summers saying unemployment would have to go above 6% for five consecutive years before you would see inflation come down.
    0:26:53 Chad GPT would have looked at the historical record and said, what should we do?
    0:27:00 It would have said, jack the interest rate up to 15% and have a recession because that’s how you get rid of it.
    0:27:06 But the economic analysis said, this is a very weird business cycle.
    0:27:10 So those previous business cycles might not apply.
    0:27:17 And if you could heal the supply chain, you might be able to bring down inflation without a recession.
    0:27:30 So in 2023, I said it was a Hall of Fame year because inflation fell by close to as much as it has ever fallen in a single year.
    0:27:36 And not only was there not a recession, the unemployment rate never even got above 4%.
    0:27:42 That’s a triumph for economic analysis, not just historical patterns.
    0:27:47 Now, to be fair, most economists were predicting recession.
    0:27:54 In fact, there’s the old joke about economists have correctly predicted 19 of the last three recessions, right?
    0:27:55 Yes.
    0:28:04 And look, the Bloomberg economists predicted in December of 22, there was a 100% chance of recession in 2023.
    0:28:07 But it’s because they were thinking historically.
    0:28:08 They’re not wrong.
    0:28:10 In the past, that wasn’t wrong.
    0:28:19 Coming up after the break, will Donald Trump’s so-called maximalist embrace of tariffs cause a recession?
    0:28:24 And will the Fed be able to maintain its political independence?
    0:28:34 There’s close to unanimity on the importance of Fed independence, mostly rooted in just go look at countries where they don’t have it.
    0:28:35 I’m Stephen Dubner.
    0:28:37 This is Freakonomics Radio.
    0:28:38 We’ll be right back.
    0:28:58 I’m speaking today with Austin Goolsbee, president and CEO of the Federal Reserve Bank of Chicago.
    0:29:06 The second Trump administration, even more than the first, has upended all sorts of political norms, right?
    0:29:10 A place like the Fed is built on political norms.
    0:29:13 So I’m curious how you and your colleagues are approaching that.
    0:29:20 I mean, the president of the United States, Donald Trump, has called your boss, Jerome Powell, a man he appointed, he’s called him a fool, a major loser.
    0:29:31 I can’t imagine that as much as one might intellectually try to insulate oneself from the noise, that it’s possible to do so entirely.
    0:29:33 So how does that affect the function of the Fed?
    0:29:40 The rules of the Fed, the rules of the FOMC say, I’m not allowed to speak for anyone else.
    0:29:41 I’m not allowed to speak for the Fed.
    0:29:42 I can only speak for myself.
    0:29:48 I would just say that before I was ever at the Fed, just go ask economists.
    0:29:59 They’re unanimous that it’s critically important that the central bank be independent of political interference when setting the interest rate.
    0:30:01 That’s the notion of Fed independence.
    0:30:07 If you want inflation to come back, go take away Fed independence and you’ll get inflation back.
    0:30:14 It makes me uncomfortable if people are truly advocating not having central bank independence.
    0:30:17 You know what happens when there’s political interference.
    0:30:23 Their incentives are different than long-term price stability and maximizing employment.
    0:30:27 Independence is never one for all times.
    0:30:30 It has to be re-earned in every generation, it seems.
    0:30:38 But let’s acknowledge, or I’ll acknowledge at least, that Fed independence has come under attack from the current administration.
    0:30:51 So what role do regional Fed presidents like you, as opposed to the D.C.-based governors, have when it comes to ensuring and continuing Fed independence from the executive branch?
    0:31:00 The role of reserve banks is critically important to be independent monetary policy voices on the committee.
    0:31:07 They have played that role over the 112 years that the Fed has been around.
    0:31:18 There are many examples where important ideas about monetary policy or about the state of the economy came up through the reserve banks.
    0:31:24 I don’t agree with all of my colleagues all of the time, and they don’t agree with me.
    0:31:37 A key part of what makes this as important a deliberative body as it is, is exactly this, that we’re coming from 12 different regions plus Washington, D.C. to express independent views.
    0:31:42 If you take it away, you should fully well expect inflation to be coming back.
    0:31:51 I’ve heard you cite a mentor of yours, the economist Jim Tobin, as saying that economics is most useful in a crisis.
    0:31:56 You talked about 2023 as being a weird business cycle.
    0:32:00 When you look at the U.S. economy today, do you see a crisis?
    0:32:09 And if not, what would you say are the characteristics about this economy that make it significantly different or confusing from the past?
    0:32:29 The thing that fundamentally made this period, let’s call it from 2020 to today, extremely unusual is that normally the business cycle is driven by the most cyclically sensitive sectors, and those are the most interest rate sensitive sectors as well.
    0:32:38 Durable goods manufacturing, durable goods manufacturing, business fixed investment, large consumer durables purchases, autos, stuff like that.
    0:32:42 Those are very cyclical industries, and they’re ones where the interest makes a big difference.
    0:32:56 As we go into 2020, it’s the first and only recession ever where demand for housing, durable goods, cars, all of that went up in the downturn.
    0:33:04 And a bunch of stuff that is normally recession-proof has nothing to do with the business cycle, like going to the dentist.
    0:33:07 All of those services dried up.
    0:33:14 So we had a business cycle that looked nothing like a normal business cycle, and it was a business cycle where if you say,
    0:33:20 what is the interest rate sensitivity of having elective surgery?
    0:33:22 Nobody ever asked that question before.
    0:33:28 Then it was like, well, you stupid Fed, why aren’t you predicting what’s going to be happening?
    0:33:38 In large measure, it’s that this business cycle is really weird, and people’s spending shifted heavily to physical goods and away from services,
    0:33:41 which was fighting against the 80-year trend.
    0:33:48 And now as it comes back, we’re still living with that, to say nothing about the supply chain disruptions.
    0:33:51 Where are we in relation to normal now in that regard?
    0:33:54 We’re mostly back for the consumer share.
    0:33:58 We’re mostly back to the heavily dominated services.
    0:34:09 So this question is maybe too reductive or maybe unanswerable, but how do you as a Fed president see the Trump tariff policy?
    0:34:12 And I realize that there are, you know, 1,800 different components of that.
    0:34:20 How do you think about that, especially compared to supply chain disruptions that were created by COVID?
    0:34:22 Do you see this as potentially a second wave?
    0:34:24 There’s kind of two parts about it.
    0:34:30 The first, the president and Congress, in their wisdom, can pass any tariff policy they want.
    0:34:32 That’s a straight fiscal policy.
    0:34:37 That becomes a condition that affects prices and affects employment.
    0:34:41 And if it does that, then the Fed has to think about it.
    0:34:43 The law says we have to think about it.
    0:34:56 I went out and talked to business people and consumers throughout the 7th District that made me, even before April 2nd, nervous.
    0:35:05 The Econ 101 version of what tariffs would do might not be subtle enough to capture what was happening.
    0:35:14 The Econ 101 version says tariffs that are permanent, there’s no retaliation, there’s no escalation.
    0:35:17 They’re just a one-time increase in the cost.
    0:35:21 That should be a transitory shock to inflation.
    0:35:24 Transitory just meaning it’ll come and then it’ll get absorbed and fade away.
    0:35:25 Yep.
    0:35:34 So if you put in a 10% tariff, inflation should be 10% in the first year, and then there would be no further inflation from the tariff.
    0:35:47 If you have a transitory shock, the Fed, in many ways, should see through it or should not be counting on that as a lasting, persistent inflation shock.
    0:35:57 And you would more be looking at, well, what is it going to do to output, employment, and what might it do to productivity or the economic potential?
    0:36:14 The thing that got me nervous is no retaliation, no escalation, no escalation, and no spillovers on the supply chain.
    0:36:16 They thought that was hopelessly naive.
    0:36:26 They said, we just went through a period with supply chain disruption that they said, as it was happening, this would probably be transitory because the supply chain will just fix itself.
    0:36:36 And it took years before that worked its way through, at the end of the day, imported goods are only 11% of GDP in the United States.
    0:36:44 So even sizable tariffs would be noticeable but might not have a material aggregate impact.
    0:36:54 But if they were too big, then they threatened to relearn the lessons of COVID and the inflation period.
    0:37:03 If they truly disrupt the supply chain, it could be a mess and it could last a lot longer than the textbook says.
    0:37:17 That was going to be even more problematic if there was retaliation, if the tariffs were going to apply to parts, components, and supplies, and if there were escalations.
    0:37:20 So far, there have been all three of those.
    0:37:23 That kind of just threw dust in the air.
    0:37:33 Now, before April 2nd, I was saying many times that we’re basically at stable, full employment.
    0:37:37 Unemployment rate around 4%, strong job growth.
    0:37:41 Inflation looked to me to be heading back to 2%.
    0:37:48 And if you just looked at the so-called dot plot where they ask all the members of the FOMC,
    0:37:50 where do you see rates?
    0:37:54 What do you think will be the appropriate rates next year, the year after?
    0:38:04 If you look at the long run, the vast majority of the committee believes that rates could be well below where they are right now.
    0:38:09 And I thought rates over the next 12 to 18 months could come down a fair bit more.
    0:38:14 This threw a lot of dirt in the air.
    0:38:18 And so it’s hard to know exactly what it is.
    0:38:25 But I still think underneath there, if we could get the dirt out of the air, I still think we’re basically in that spot.
    0:38:29 It’s kind of like at one point I went to the trainer and they said, well, what are your goals?
    0:38:32 And I said, well, do you think I could get a six-pack?
    0:38:38 And the trainer said, we all have a six-pack of muscle underneath.
    0:38:43 And that’s the problem is what’s on top of it.
    0:38:52 We’ve layered this thing on top of what I still think underneath there is a healthy six-pack economy.
    0:38:57 We had a big Fed Listens event where we brought in a bunch of folks a couple weeks ago.
    0:39:00 One of them, he was running a construction company.
    0:39:03 He said, for us, this is a put-your-pencils-down moment.
    0:39:06 We just have to wait to get some resolution.
    0:39:15 Because even when you announce, okay, we’re not going to do the tariffs, we’re going to revisit this decision in 60 days.
    0:39:16 And we might do them then.
    0:39:18 Everybody’s just going to wait.
    0:39:19 That’s the fear.
    0:39:26 So, Austin, I understand the Fed has been losing a lot of money, or at least returning much less to the Treasury than it used to.
    0:39:35 And, of course, the Fed spent a lot of money after the Great Recession on what’s called quantitative easing, buying up bonds and mortgage-backed securities to pump cash into the system.
    0:39:39 And then that strategy was used again during COVID.
    0:39:43 Why hasn’t the Fed fully wound down that portfolio by now?
    0:39:46 There’s two things at work with this.
    0:39:59 The people saying the Fed is not turning over as much money as it did before and is losing money are not counting all of the money that the Fed made over the years in the financial crisis and then again in COVID.
    0:40:02 The Fed expanded the balance sheet.
    0:40:10 Now, because the interest rate, the short-run Fed funds rate, which the Fed normally sets, was zero.
    0:40:15 And there’s a big problem when the rate is zero because what do you do?
    0:40:20 I would have said negative rates are impossible, but you actually saw some countries have negative rates.
    0:40:28 And so they expanded the balance sheet in a big way to prevent something worse happening in the economy.
    0:40:34 But if you do that, you know that it’s going to lose money.
    0:40:49 The reason that you’re buying at a point where the bonds are really valuable is when you’re trying to cut the rates, everyone understood that they’re not going to make money on those investments because they were done as emergency measures.
    0:41:04 Then there’s a whole second thing, which is the Fed, since 2008, has changed the way that it conducts monetary policy to instead of being the so-called scarce reserves regime,
    0:41:18 In which the Fed has a small balance sheet and they engage in monetary policy through open market operations, what the Fed does now is banks have an account and they pay interest on the reserves.
    0:41:22 And so banks are no longer in a scarce reserves regime.
    0:41:34 The interest on reserves rate that we set allows us to influence the interest rate, even in weird environments where the normal open market operations were problematic.
    0:41:49 And as a result, if you’re going to be in an ample reserves regime, people just need to know the Fed will always have a larger balance sheet than it had in the old days, because that’s the way we do monetary policy now.
    0:41:57 So, look, I’m sympathetic to evaluating all of the Fed’s actions and hold it accountable.
    0:42:02 But I don’t want to hold it for accountability on things that aren’t bad.
    0:42:03 They are not conspiracies.
    0:42:05 The Fed is not the bad guy.
    0:42:07 We’re the guardians of the galaxy.
    0:42:20 Five trillion dollars per day of payments, for example, go over Fed rails, wire transfers, ACH direct deposit, Fed now instant payments.
    0:42:22 Five trillion dollars a day.
    0:42:25 If you abolish the Fed, what would happen?
    0:42:26 People haven’t thought it through.
    0:42:32 One question along those lines, Trump has proposed lowering reserve requirements at banks.
    0:42:34 Does that intersect heavily with the Fed?
    0:42:36 It intersects with the Fed.
    0:42:47 But the thing to know about the reserve banks is that the 12 banks, we do the actual bank supervision to check that they have the capital, but we do not set the policy.
    0:42:50 This is delegated from the Board of Governors.
    0:42:55 They enact the policy and tell us what we’re supposed to enforce, and we do it well.
    0:43:02 But assuming lower capital requirements, are you expecting, for instance, a rise in bank M&A or something like that?
    0:43:10 If they change the capital requirements, we make sure that the banks in this district are safe and sound.
    0:43:19 We’re not going to be apologetic if somebody’s engaged in behavior that looks like it’s threatening financial stability or to the safety and soundness of that one bank.
    0:43:37 Coming up after the break, why a Fed banker like Goolsby doesn’t think that consumer vibes are all that meaningful.
    0:43:52 Also, if you want to hear some other conversations we have had with Fed people, check out episode 229 called Ben Bernanke Gives Himself a Grade or episode 390 called Fed Up with San Francisco Fed President Mary Daly.
    0:43:57 The entire archive of Freakonomics Radio is available on your podcast app.
    0:43:58 I’m Stephen Dubner.
    0:43:59 We will be right back.
    0:44:31 So, Steve Levitt, our mutual friend, told me that while the two of you were PhD students together at MIT, that you were one of just a handful of economists who saw the relatively new internet and thought that it would radically reshape at least parts of the economy.
    0:44:33 I know you wrote a well-regarded paper.
    0:44:41 I guess this came out in 2002, showed how price comparison sites reduced life insurance costs by quite a bit.
    0:44:50 I’m curious how you feel that research of yours has aged, especially as we’ve moved into an era of algorithmic pricing.
    0:44:58 Do you see that technology is continuing to make markets more competitive for consumers especially or not so much?
    0:45:01 That’s a fascinating area of question.
    0:45:14 In the late 90s and early 2000s, the first boom of the internet, the argument was basically, who does the internet give power to?
    0:45:21 Is it going to change the balance of power between customers and merchants slash manufacturers?
    0:45:38 In the early period, I was associated with the, this is going to make it more competitive and give more power to the consumers, that it might shrink the margins for business by giving more information to consumers.
    0:45:50 It does feel like in the decades that have passed, and especially in the last four or five years, the empire strikes back.
    0:46:01 They’re getting better at gathering information about the consumers and using that to tailor bespoke offers and products.
    0:46:03 Price discrimination, you guys call it.
    0:46:13 Yeah, price discrimination in our economist language, and if you take a casual look at business margins, they’ve gone up in the last decade or so.
    0:46:15 They’ve gone up quite a lot.
    0:46:24 I don’t know that that’s precisely or majority caused by algorithmic pricing in the internet, but it’s worth thinking about.
    0:46:37 Let me jump to another topic that economists historically were pretty united around, which was that globalized trade and labor, admitting China to the WTO,
    0:46:43 offshoring a lot of our manufacturing, was going to be a net win, certainly for China, but also for the U.S.
    0:46:59 And there’s been a lot of revisionism in the economic literature in the last maybe eight or 10 years to notice that there were consequences of offshoring all that labor that really changed the economic and social and labor fabric of this country.
    0:47:12 I bring this example up to show that even when really smart and well-educated economists reach a similar conclusion, that we shouldn’t necessarily accept it as truth, especially if it’s a prediction about the future.
    0:47:30 And I bring that up because I’ve been picking up lately a vibe in Washington, especially in elsewhere, that the kind of research that economists like you have been doing for decades is not to be relied on, at least as a foundational input in making policy decisions.
    0:47:34 I read a position paper by an incoming FTC commissioner, Mark Medor.
    0:47:48 It was called Antitrust Policy for the Conservative, and he said that we need to reinvigorate how we think about concepts such as competition, consumer welfare, economics, efficiency and innovation.
    0:47:50 I’m going to read a little bit more.
    0:48:00 The fundamental tension, he writes, within the Antitrust Project is that the law is and must be oriented toward consumer welfare, but human beings are not just consumers.
    0:48:05 They are embodied souls seeking communion with their fellow man and their creator.
    0:48:11 Human welfare cannot be accounted in dollars and cents or purely materialist renderings of the good.
    0:48:17 So to me, that sounds like an indictment, to some degree, of what you’ve built your career on.
    0:48:26 I’m not asking you to respond to Medor directly, but I’m curious to know how you feel that economic research is valued these days, in Washington especially.
    0:48:32 I don’t know that I have insight into the communion of minds or whatever they call for there.
    0:48:35 I’m interpreting the spirit of the question somewhat broadly.
    0:48:40 This brings us to the distinction between the hard data and the vibes.
    0:48:46 So you say, look, what if the hard data were good, but people say they just don’t feel it.
    0:48:48 They don’t feel like it’s good.
    0:48:50 Sounds like you’re describing 2023.
    0:48:58 Yeah, 2023, 2024, if you look at consumer confidence measures, they were quite poor.
    0:49:06 The first thing, and I recognize it’s a little bit of a dodge, the Fed’s job, we have to think about the hard data.
    0:49:07 That’s what the law says.
    0:49:16 So we’ve always been interested in sentiment, primarily as an indicator for what’s going to happen in the hard data.
    0:49:27 For a long time, it was the case that if consumer sentiment went way down, then people were about to stop spending and recession was on the way.
    0:49:35 Some things happened in a lot of the measures of vibes that have broken down that relationship.
    0:49:44 Just in the last few months, you’ve been getting immense plunges in the University of Michigan’s Consumer Confidence Survey.
    0:49:49 Some of the others, the drop is not as big, but they’ve all been falling.
    0:50:04 I just wanted to know how much of a signal is that, if you’re making a forecast, how much better is the forecast if you include, along with the hard data, you include this sentiment data.
    0:50:12 In the last 15 years or so, the sentiment data has added very little beyond the hard data.
    0:50:16 And that in the last couple of years, it actually makes a forecast worse.
    0:50:27 So I do seek out information from consumers and from businesses, but I don’t want to overstate what the vibes say.
    0:50:35 If you look, for example, at the University of Michigan survey, which is in our district, so I’m prone to like it.
    0:50:39 They have moved recently to an all-online survey.
    0:50:46 My characterization, maybe this is unsophisticated, people online look like they’re grumpy.
    0:50:49 And just the overall level is lower.
    0:50:54 Are you positing a causal relationship there that being online makes you grumpy?
    0:51:05 I don’t know if it just attracts the worst in us or if it was already there, but the data on sentiment and the communion of minds is harder to put into practice.
    0:51:18 I think economic research on both theory and data has proved really important for understanding the world and understanding conditions where we’re in moments of transition.
    0:51:30 Like in 2023 or like now or like COVID, they’re weird moments of transition, business cycles that look nothing like previous business cycles.
    0:51:38 You’ve got to at least have the discipline to go back and do some real economics and actually look at what happens.
    0:51:42 You’ll see people say things like, we should abolish the Fed.
    0:51:47 The thing is, there have been times when we got rid of the central bank.
    0:51:50 The second bank of the United States, the charter elapsed in 1836.
    0:51:54 There’s a reason there was a panic of 1837.
    0:51:57 The economic research imposes a discipline.
    0:51:59 It’s not always right.
    0:52:03 A lot of academics, including Nobel laureates, they don’t agree with each other.
    0:52:07 We go to a seminar where they’re arguing vehemently.
    0:52:17 But that process of disciplining your thoughts with either economic theory or with the data, I think is super important.
    0:52:24 I’m open to critiques of economic research, but the field is open to critiques too.
    0:52:30 And the rise of behavioral economics, there were a lot of insights that were not accepted.
    0:52:37 Many economists did not like or agree with the behavioral bent, but that debate was really helpful.
    0:52:40 Including you to some degree, if I remember correctly.
    0:52:47 Like in your textbook that you wrote with Steve Levitt, you didn’t want to give a whole lot of credence to the behavioral revolution.
    0:52:50 We have a chapter in there, and I think it’s a good chapter.
    0:52:53 It goes through, here’s what’s strong about it.
    0:53:02 There’s one sentence that goes something like, well, now we just taught you all of this, and it seems to contradict the first 16 chapters.
    0:53:05 So, do you regret having got the book?
    0:53:11 And then it goes through, ultimately, economics is meant to be about understanding human behavior.
    0:53:18 If the behavioral insights help you understand human behavior, help you understand the data, then they’re great.
    0:53:19 We should look at that.
    0:53:29 But I personally have less patience for people who, in the words of my dad, he used to always say, fault finder is a minimum wage job.
    0:53:34 For the people who just want to say, well, economics is horrible, and we should look to something else.
    0:53:36 You’ve got to have something else.
    0:53:41 It’s not enough to just say, I’m not going to look at the data, or I’m not going to look at the economics.
    0:53:43 Let me ask you another inflation question.
    0:53:48 We’ve been told forever that inflation is bad above a certain level.
    0:53:54 We’ve also been told that deflation is bad, but that stagflation may be the worst of all.
    0:53:58 So, can you describe the golden mean?
    0:54:04 Where is the place that a well-functioning economy wants to sit?
    0:54:10 And considering the Fed’s dual mandate, how do you think about getting to that place?
    0:54:20 What is the greatest of all the inflations if too much inflation is bad and too much deflation is bad and stagflation is even worse?
    0:54:30 The answer is exactly 2.0% personal consumption expenditure inflation because that’s what we said the target is.
    0:54:39 Alan Greenspan famously said way back when, when they were debating should there be an inflation target, they debated what is the meaning of price stability.
    0:54:44 Is that literally 0% inflation, which is hard to hit?
    0:54:51 And his statement was price stability is when people don’t have to think about inflation.
    0:54:54 It’s not factoring into their business decisions.
    0:54:58 It’s not factoring into people’s consumer spending decisions.
    0:55:00 And that implies that wages are keeping up.
    0:55:04 It implies wages are keeping up and that people are not thinking about it.
    0:55:13 The Fed decided that that should be, like several other central banks have, an explicit target for one measure of inflation.
    0:55:18 Not CPI, but personal consumption expenditure inflation would be 2.0%.
    0:55:20 So, that’s the target.
    0:55:28 Then the art of central bank management of monetary policy is, well, how do you keep us around that target?
    0:55:38 You remember the Apollo 13 image where they’re like, okay, you just need to keep the moon right in there and fire the thrusters.
    0:55:41 Then it’s wildly spinning around and they’re trying to control it.
    0:55:45 Sometimes it can feel like that around the inflation target.
    0:55:50 If there’s war in Ukraine and COVID and tariffs and this, how are you going to keep it at 2%?
    0:55:55 There are market measures of inflation expectations.
    0:56:05 What do people think the inflation rate is going to be five years from now or 10 years from now as opposed to just a measure of what is inflation today?
    0:56:18 In a world where the central bank is credible and people believe it when it says we will get inflation back to 2% no matter what, there’s an important threshold.
    0:56:28 In the case of the United States in the 70s, inflation expectations became unanchored in the economist language.
    0:56:34 If you asked people, the actual inflation rate was 10%, 12%.
    0:56:41 And if you asked them, what do you think inflation will be five years from now, they would say, I think it will still be 10%.
    0:56:58 Why that matters is because then when they’re going down and negotiating the wage for next year, everybody wants to say, look, if inflation is going to be 10% a year for the next five years, you’re going to have to pay us to compensate us for that.
    0:57:03 And you can get in a spiral that’s very, very difficult to get out of this time.
    0:57:09 It made it easier that the expectations never got unanchored.
    0:57:12 Actual inflation was almost double digits.
    0:57:16 But people looked at the window and could see inflation is raging.
    0:57:36 How during your career as an economist do you see, let’s call it public sentiment, especially through media, whether mainstream media or social media, how do you see that having changed the way elected officials and policymakers approach economic policies in ways that are, let’s say, detrimental to the economic reality?
    0:57:41 Do people get blown too hard off course by sentiment, in other words?
    0:57:43 Frequently, it feels like it.
    0:57:49 I think your observation that the media is involved, we have known about for a long time.
    0:57:52 This isn’t new with the Trump era.
    0:57:54 It wasn’t new in the Obama era.
    0:57:55 It wasn’t new in 1890.
    0:57:57 Yeah, it wasn’t new in 1890.
    0:58:07 If you’re old enough to remember the 1992 presidential election, you will recall that the entire thing was about the economy, stupid.
    0:58:10 It was all about the mismanagement of the recession.
    0:58:12 Go back and look at the data.
    0:58:15 There was no recession in 1992.
    0:58:17 The recession ended in 1991.
    0:58:20 1992 was actually a perfectly fine growth year.
    0:58:22 But Jim Carville had a good idea.
    0:58:23 It was in the media.
    0:58:25 It was all anyone was talking about.
    0:58:35 That’s just one example that we’ve seen many times that what people read about in the media does influence their opinion about the economy.
    0:58:50 Fast forward into a world of social media and many different channels, and it feels like everybody set up a news feed to give them the news they’re both interested in and that agrees with them.
    0:59:02 Maybe that very feature of the media environment is what has scrambled and made the consumer sentiments less indicative of economic behavior than they were before.
    0:59:02 But I’m not sure.
    0:59:09 Hey, listen, next time I’m in Chicago, will you show me around your vault?
    0:59:11 I would love to take you around.
    0:59:20 We got machines and they count the money and they pull out the counterfeit and everybody’s got to be certified every six months to detect counterfeit.
    0:59:22 I can show you what the markers are.
    0:59:26 So should I bring some counterfeit money and see if you can sniff it out?
    0:59:30 Well, do you want to be arrested by our LEU officers?
    0:59:32 That’s the law enforcement unit.
    0:59:38 The Fed, each of the Feds has a police force and they protect the assets, both physical and human.
    0:59:41 I assume the answer is no, I don’t want to be arrested by them, right?
    0:59:43 No, you don’t want to be arrested.
    0:59:46 What share of bills in your machines turn out to be counterfeit?
    0:59:49 Very, very small, very small.
    0:59:53 If I had to guess, I’d say it’s 10 to 20 bills a day.
    1:00:03 Now, the banks are supposed to catch it before it gets to us because if we get counterfeit, then we call the bank and we’re like, we’re giving you no credit for that money you sent because that was fake money.
    1:00:10 It does suggest that it might be a fun hustle for the bank to try to be the counterfeiter to pass it off against you guys.
    1:00:16 If you are a banker listening to this program, I strongly advise you not to do that because you’re going to get in big trouble.
    1:00:28 That, again, was Austin Goolsbee, longtime University of Chicago economist and now president and CEO of the Chicago Federal Reserve.
    1:00:31 I would love to know what you thought of this conversation.
    1:00:34 Our email is radio at freakonomics.com.
    1:00:41 Coming up next time on the show, a conversation with another leader of a historic and influential institution.
    1:00:47 This looks like a basement, but wow, this is like Raiders of the Lost Ark.
    1:00:55 The British Museum has a new director, Nicholas Cullinan, and he’s thinking about the museum’s mission in a new way.
    1:01:01 Yes, some of the things that are in the collection were looted because we were at war with each other.
    1:01:03 That’s next time on the show.
    1:01:05 Until then, take care of yourself.
    1:01:07 And if you can, someone else, too.
    1:01:11 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    1:01:16 This episode was produced by Tao Jacobs with help from Dalvin Abawaji.
    1:01:19 It was mixed by Jasmine Klinger with help from Jeremy Johnston.
    1:01:23 And we had nice assists from Pete Clino and Matt Grossman.
    1:01:34 The Freakonomics Radio network staff also includes Alina Cullman, Augusta Chapman, Eleanor Osborne, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Morgan Levy, Sarah Lilly, and Zach Lipinski.
    1:01:40 Our theme song is Mr. Fortune by the Hitchhikers, and our composer is Luis Guerra.
    1:01:42 As always, thank you for listening.
    1:01:50 You have maybe six hours set aside for us today.
    1:01:53 Do you have an astronaut diaper you can throw on?
    1:01:56 I can just hold it really strongly.
    1:01:57 Because you’re a Goolsby, damn it.

    Austan Goolsbee, president of the Federal Reserve Bank of Chicago, is less reserved than the average banker. He explains why vibes are overrated, why the Fed’s independence is non-negotiable, and why tariffs could bring the economy back to the Covid era.

     

    • SOURCES:
      • Austan Goolsbee, president and chief executive officer of the Federal Reserve Bank of Chicago.