Author: The Prof G Pod with Scott Galloway

  • Scaling Airbnb, Founder Mode, and What’s Next for Travel — with Brian Chesky

    AI transcript
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    0:01:51 Episode 321. 321 is the year it goes serving Orlando, Florida. In 1921, the first Miss America
    0:01:56 pageant was held in Atlantic City, New Jersey. True story, a woman who injected her eight-year-old
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    0:02:22 Welcome to the 321st episode of the Prop G-Pod. In today’s episode, we speak with Brian Chesky,
    0:02:27 the co-founder and CEO of Airbnb. We discussed with Brian founder mode and how Airbnb is becoming
    0:02:31 a leading indicator for the broader economy. We also dive into how Airbnb is leveraging
    0:02:37 AI and what’s next for the platform. Okay, I’m back in New York. What does that mean?
    0:02:43 I have self-care in New York. First off, my place here is very zen. No kids, no shit everywhere,
    0:02:46 like climbing walls. That’s not true. I have a climbing wall in the kids room, but it’s
    0:02:52 more for show. It’s more meant to signal what a nice dad I am with a kids room, and I got
    0:02:58 the skateboards and everything that they don’t use. I’m mostly here for self-care, acupuncture.
    0:03:05 I do my Botox. If you can’t tell, I’m actually crying right now. Anyways, I’m also starting
    0:03:09 this thing called NAD. As far as I can tell, that is something that rich people do to try
    0:03:14 and pretend we can live forever. I’m spending so much time and money on self-care. I think
    0:03:17 it’s a little bit like the alternative investments universe where wealthy people like to think
    0:03:22 that they can beat the market so they pay some very credentialed person to underperform
    0:03:26 the market by the amount of their fees. I’m not sure a lot of this is worth it. I’m actually
    0:03:31 a little fed up. Also, when you get this NAD treatment, it takes two to three hours.
    0:03:38 Some lovely young woman comes over and sets up an IV and then puts basically liquid nausea
    0:03:41 into you. I keep telling her to slow it down because I don’t want to throw up in front
    0:03:50 of her. For that nausea, I better look like Macaulay Culkin in the first home alone. I
    0:03:54 want to look like … You know who I want to look like? I want to look like Barbara Streisand
    0:03:59 in the first yental or the yental. Papa, can you hear me? I want to look like a young
    0:04:06 Barbara Streisand. It could happen. It could happen. Okay, what’s happening? What’s happening
    0:04:10 other than Babs comes to New York. A big story from the Wall Street Journal. Private equity
    0:04:15 firms are spending millions of dollars to purchase HVAC plumbing and electrical companies.
    0:04:20 That’s why private equity is coming to a van parked outside and a guy looking to fix your
    0:04:25 heater. According to Pitchbook, private equity investors have purchased nearly 800 HVAC
    0:04:31 plumbing and electric companies since 2022. Why are they doing this? The Wall Street Journal
    0:04:35 reports that investors see the skilled trades as ripe for opportunity. Also, it’s an industry
    0:04:40 with recurring predictable revenue. Air conditioners break, boilers need upgrades, etc. I also
    0:04:46 think probably the biggest thing here is that there are supposedly tens of not hundreds
    0:04:50 of thousands of small businesses owned by boomers that have no succession plan. Their
    0:04:54 kids want to be baristas or go back and get their masters in philosophy or go touch Indians
    0:04:59 or whatever it is they’re going to do. They have no interest in taking over dads. Air conditioning
    0:05:05 repair company, despite the fact these are really good businesses. There’s no succession
    0:05:10 plan, which means, and they’re good businesses, maybe doing one, three, $5 million, $10 million,
    0:05:14 which means they’re ripe for acquisition because someone just wants liquidity in an exit and
    0:05:17 probably says, okay, they’ve been doing this with dental clinics. They’ve been rolling
    0:05:20 them up and saying, all right, you stick around for four years, we’ll bring in another dentist,
    0:05:25 who we pay less, you’ll get an exit, you’ll get some liquidity, and we get to buy a business,
    0:05:30 a solid business with a built-in customer base, pretty low, multiple of EBITDA, and
    0:05:35 then we can roll them up and kind of consolidate the back end, bring some efficiencies around
    0:05:38 marketing, around technology. I think this makes a lot of sense. Now, people will say,
    0:05:42 oh no, it’s private equity showing up to bad guys. I don’t think that’s true at all here.
    0:05:47 I think it’s giving a bunch of dentists and people who own small businesses in the trades
    0:05:52 and exits, so I think it’s a good thing. We’ve previously spoken about the shortage of skilled
    0:05:57 tradespeople, labor shortages worsened by the impact of COVID-19, have increased competition
    0:06:02 for workers driving up wages in these sectors by over 20% since Q1 of 2020. There are a lot
    0:06:06 of jobs in the main street economy, and there’s a critical need for these trade skills in
    0:06:10 the U.S. According to McKinsey and Company, the annual demand for critical skilled roles
    0:06:15 in the U.S. could exceed the projected annual growth or new jobs by more than 20 times between
    0:06:21 2022 and 2032. Jesus, think about that. The U.S. could exceed the projected annual growth
    0:06:26 and new jobs by more than 20 times for critical skilled roles. Where is this demand coming
    0:06:31 from? Infrastructure needs, a surge in real estate to redevelopment, and a shift from
    0:06:37 fossil fuels to renewable energy sources. This is such an exciting opportunity. I really
    0:06:45 do like to never miss an opportunity to virtue signal. I’m involved in a program that increases
    0:06:50 funding for continuing education at UCLA and Berkeley because they wouldn’t let me call
    0:06:54 it vocational training, but I think there’s an enormous opportunity for the two-thirds
    0:06:59 of kids that don’t end up with a traditional liberal arts degree. The majority of our kids,
    0:07:02 hello, parents, aren’t going to end up with a traditional college degree. And guess what?
    0:07:05 It doesn’t mean you failed. It doesn’t mean they failed. And there are a lot of wonderful
    0:07:10 jobs in the mainstream economy. The problem, the problem is that we shame kids and family.
    0:07:14 If you’ve ever been to a cocktail party or a party where all of a sudden under hush breath,
    0:07:17 they go, “Well, little Johnny dropped out of Rutgers and his home.” It’s like, “Oh no,
    0:07:22 Johnny’s a failure and the parents have failed.” No, most kids aren’t cut out for the traditional
    0:07:28 liberal arts college degree. There is an enormous opportunity. Gen Z, more young people are
    0:07:32 turning to trades as they grow dissolution with the traditional college path, which is,
    0:07:36 I don’t know, inspiring or encouraging. Enrollment of vocational training programs is on the
    0:07:40 rise, as it should be, while numbers at community colleges and four-year schools have dropped.
    0:07:44 According to data from the National Student Clearinghouse, vocational-focused community
    0:07:49 colleges have seen a 16% jump in enrollment since 2018. Students pursuing construction
    0:07:53 trades increased by 23% and enrollment in HVAC and vehicle maintenance programs grew
    0:08:00 by 7%. A Harris Bull done for Intua Credit Karma found that half of Gen Z and 42% of millennials
    0:08:04 are considering switching to blue collar jobs, jobs including welding, plumbing, or electrical
    0:08:10 work. By the way, just free gift for purchase here, people enjoy these jobs. They like working
    0:08:16 outside. They’re working with people. The day goes fast. They own their own business.
    0:08:22 This is just a fantastic opportunity for young people. There’s an enormous, if you will,
    0:08:28 succession problem around these businesses. These are great jobs. They pay well. This
    0:08:32 is, to a certain extent, taking advantage of a little bit of income inequality in that
    0:08:37 there are so many amazing mega-mansions going up. Every home needs a new roof. Every home
    0:08:42 is thinking about solar panels or energy-efficient HVAC. We’re going to need tens if not hundreds
    0:08:45 of thousands of skilled tradespeople to build all these nuclear power plants, which are
    0:08:52 going to come back online. What do we need to do as parents and as people going to college?
    0:08:57 You haven’t failed. No have your parents failed. No have you failed. If you decide to pursue
    0:09:01 a career in the trades, yeah, you want to get a philosophy degree and be a barista, fine,
    0:09:04 and maybe it works out, maybe you teach, maybe you write scripts, whatever it is you want
    0:09:09 to do, fine. But if, in fact, you decide to work with your hands and make good money, maybe
    0:09:14 even great money, that’s absolutely a fantastic career path. We need more on-ramps. We need
    0:09:17 to be more thoughtful about the fact that two-thirds of our kids aren’t going to end
    0:09:23 up with a traditional college degree, work with your hands, vocational jobs are an outstanding
    0:09:32 opportunity for America. We’ll be right back for our conversation with Brian Chesky.
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    0:13:03 Welcome back. Here’s our conversation with Brian Chesky, the co-founder and CEO of Airbnb.
    0:13:13 Okay. Here with Brian Chesky, just up front disclosure, Airbnb, I am a shareholder. It’s
    0:13:17 one of my biggest holdings. I’m a big fan of the company. Anyways, enough of that shit.
    0:13:20 Brian, where does this podcast find you? I’m actually in New York, though. I usually live
    0:13:25 in San Francisco. I’m in Airbnb’s office here in New York. Got it. I’ve always thought. I mean,
    0:13:29 we’ll come back. We’ll talk specifically about Airbnb. But if I would say you guys are a great
    0:13:34 forward-looking indicator of where the economy is headed in travel trends and consumer spending
    0:13:40 and what people are spending money on, what can you provide insight into in terms of the
    0:13:44 economy and travel trends as evidenced by what’s happening on your platform?
    0:13:49 One of the things that I think is so notable in the last year was this the year of events on
    0:13:56 Airbnb. You saw the Paris Olympics. We had 500,000 people staying at Airbnb for the Paris
    0:14:01 Olympics. That’s equivalent of eight Olympic stadiums where the people and 50,000 new homes
    0:14:07 were listed on Airbnb just for that reason. When Taylor Swift came and she did her international
    0:14:13 tour, you can literally predict her tour by looking at the rising occupancy of Airbnb’s.
    0:14:19 It was a massive phenomenon and sure tour generated a bigger business lift than some
    0:14:24 giant international events that would be in these cities. We’re starting to see a lot
    0:14:29 of more people want to gather for events. And why are they doing that? I think people
    0:14:32 are desiring connection. They want to get out of the house. They want to have a shared
    0:14:36 experience. They want to have the experience of other people. This often involves traveling.
    0:14:41 More and more people are not living in the same city as people they grow up with. And
    0:14:45 so they have to travel to see them. They do more of these annual trips together. We’re
    0:14:51 seeing a huge boom in ski destinations. That’s like really popular. It’s like the Austrian
    0:14:55 Alps, Italian Alps, the French Alps this winter. We’re seeing a lot more people go to Southeast
    0:15:02 Asia. So basically the summary is that travel is going strong. I think that it’s just the
    0:15:07 very beginning. I think as emerging middle classes form, the first thing people want
    0:15:11 to do is travel. And as the economy is strong, more people will travel. That’s what we’re
    0:15:19 seeing. I’ve heard there was sort of this revenge travel trend after COVID. And I’ve
    0:15:23 actually talked to some hotel operators saying that actually travel has started to wane a
    0:15:29 little bit because people kind of got there at it scratched. And now it’s starting to
    0:15:32 come back a little bit. Are you seeing the same trends?
    0:15:36 We’re seeing is like what I would describe as like probably the post pandemic kind of
    0:15:41 equilibrium. So during the pandemic, there was like basically three things didn’t happen.
    0:15:44 People didn’t go to cities, they didn’t cross borders and they didn’t travel for business.
    0:15:48 And so you had this different type of travel that we benefited from that hotels didn’t,
    0:15:53 which is people getting in cars and staying in big homes and more rural or like less urban
    0:15:58 destinations. Then you had this huge boom, which I think was a little bit of a natural
    0:16:02 amount of pent-up demand. I think the pent-up demand is now subsided and now we’re in the
    0:16:06 new world. The new world though is quite a lot of travel and I think it’s going to continue
    0:16:11 to grow, but it’s definitely not like the pent-up demand era of like 2021, 2022. Now
    0:16:15 we still grow because we grow through all that.
    0:16:19 And any trends in terms of demographics around who’s traveling more, who’s traveling less
    0:16:22 than what it says about the health of our economy?
    0:16:25 There’s a lot more people are traveling in groups. You know, before the pandemic, it
    0:16:32 was a lot of like solo travelers and couples. Now it’s families. And I think there’s a
    0:16:36 couple explanations for why. I mean, one obvious demographic shift is like, Scott, I mean,
    0:16:42 I started coming out as 26. I’m like a millennial and most 26 year olds don’t have families,
    0:16:46 but like essentially there was a big question when people are under 30s and 40s, do they
    0:16:51 age at Airbnb or do they keep using Airbnb? Well, luckily for us, the answer is they kept
    0:16:54 using Airbnb and a lot of those people now have families. So there’s a whole generation
    0:16:59 of people that started as single people, then they used Airbnb for like couples travels
    0:17:03 and now they’re using a family travel. Additionally, I just think a lot of families are now realizing
    0:17:08 Airbnb is a better solution for a lot of travel than hotels. We have this big advertising
    0:17:13 campaign. It’s kind of a, almost like a references the Mac versus PC campaign. It’s kind of like
    0:17:18 Airbnb versus hotels. We kind of show that for family travel, for group travel, like
    0:17:21 people being able to stay in a house, be able to cook together, not be separate in different
    0:17:25 rooms is really compelling. So that’s probably the big one. The other one we’re seeing, we’re
    0:17:31 seeing a couple others. People are staying longer. The length of stay is going up. And
    0:17:35 I think maybe the answer to that explanation is people more flexibility, right? The fact
    0:17:39 is like 10 years ago, it would be unthinkable for you and I do an interview unless we were
    0:17:43 in the same city together. And now with Zoom and this technology, we can be able to do
    0:17:46 that. So I think there’s a lot more flexibility. And then I think people are just traveling
    0:17:51 to more locations, right? I think, you know, before everyone went to Rome, everyone to
    0:17:54 Paris, everyone to Vegas, everyone to Miami, they’re still going to all those places, but
    0:17:58 they’re also going to a lot of smaller towns and cities and different destinations. I think
    0:18:03 social media drives that because there’s a lot of new destination discovery on Instagram,
    0:18:06 TikTok and others.
    0:18:13 So I follow you and I read your earnings releases and you talked about a new feature you guys
    0:18:17 are working on called the co-host network. Can you say more about that?
    0:18:22 Absolutely. You know, Airbnb, we’re only as good as the homes we have. And, you know,
    0:18:26 one of the keys to Airbnb is we want to make sure everything is affordable. Well, let’s
    0:18:29 take a city. If a city doesn’t build housing, what happens to the price of housing? It typically
    0:18:35 goes up. If we don’t add enough Airbnb’s, then the price of Airbnb goes up. So we need
    0:18:38 to add a lot more supply, literally millions and millions more homes we want to add in
    0:18:44 the coming years. The number one reason people don’t list their home on Airbnb is because
    0:18:49 they perceive it as being too much work. And it is for some people. And let’s say like
    0:18:54 you live in New York and you have a summer home in Florida or maybe you maybe use it
    0:19:01 in the winter, actually. And you want to put on Airbnb, but you’re not physically there.
    0:19:06 So either you can host or you go on Google and you type like, you know, Airbnb property
    0:19:11 manager and a third-party property management company that has nothing to do with Airbnb
    0:19:16 could take over custody of your property. But why that is a problem is the average five-star
    0:19:22 rating for third-party property management Airbnb is only like 4.62, which is not nearly
    0:19:27 as high a rating as individual hosts. So we thought, what if we like took a marketplace
    0:19:32 approach to this? What if we paired homeowners, people with homes that don’t have time that
    0:19:35 want to make extra money with people that have time, they’re really great hosts in Airbnb
    0:19:39 and they would like to expand, but they don’t have access to properties themselves. And
    0:19:43 so that’s exactly what we’ve done. We built a network of 10,000 co-hosts. These are the
    0:19:48 best local hosts. The average rating is 4.85. So these are like great hosts and we’ll match
    0:19:53 you with them. And the other thing is not only do we match you, Scott, but we built
    0:19:58 this really elegant in a software integration. I think when you get your hands on it, you’ll
    0:20:04 hopefully agree that it’s a really beautiful, seamless integration. So they can manage everything
    0:20:07 about your Airbnb or just the bookings or just the cleaning or just the checking it
    0:20:13 of guests. You negotiate the rate with them. And so, you know, it’s pretty turnkey.
    0:20:18 Let’s break down the economics. I own a place in SoHo and I decided, right, I want to monetize
    0:20:23 it or I want to get some return on it. And let’s just say, I can rent it out for 500
    0:20:29 bucks a night. If I rented out for 500 bucks a night, how much would I typically end up
    0:20:33 paying to Airbnb? And how much if I totally wanted to outsource sort of that 500 bucks
    0:20:37 would go to a co-host? I’m trying to figure out the net to the owner.
    0:20:45 We have a blended take rate of 15%. So now, if you rent it out for $500 a night, you actually
    0:20:52 get 97% of it because we withhold 3% and then we add an additional about 12% additional
    0:20:57 guest fee. But let’s just keep the math really simple and let’s assume that you’re saying
    0:21:02 $500 a night is what the guest pays, right? Just to keep the math simple. So it’s 500
    0:21:08 times, you know, 0.15, you know, and that’s 75 bucks. Yeah. So that’s $75. And then, you
    0:21:15 know, with a co-host, you’ll probably negotiate between 10, 20, 30% take rate. And it’s basically
    0:21:19 what you negotiate and how much they take home. So I think it’s very reasonable even
    0:21:28 with a co-host that you could take 60, 70% home. We’ll be right back.
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    0:24:46 You strike me as sort of ground zero for a company that could potentially leverage AI.
    0:24:51 I want to understand how you’re using AI, where you’ve seen real ROI, where it may have
    0:24:58 been overhyped. I’m just curious as a business owner that I imagine is being pitched by,
    0:25:02 I imagine you and Sam have had a lot of conversations and that there’s a lot of AI companies that
    0:25:05 would love to put out a press release saying we’re the exclusive AI partner, maybe we’ve
    0:25:11 already done this with Airbnb, but I would like to get one, how you’re using AI and
    0:25:16 two, just as a business person who has real insight into technology, where you think AI
    0:25:22 is underhyped or overhyped. I think AI’s long-term impact on society
    0:25:28 is perhaps underhyped. I think that anyone that has a child today, the world they’re
    0:25:32 going to grow up in is going to be so fundamentally different than they can imagine because of
    0:25:37 what happens when computers can essentially think. And I think it’s going to change society.
    0:25:43 But I remember in mid-2010s, there was the self-driving car crates. And people were saying
    0:25:49 in 2014, 2015 that there would be very few people that would be driving cars, that driving
    0:25:53 a car would be anachronistic like riding a horse and you’d only do it if you enjoyed
    0:25:59 it. And while that’s probably the long-term truth, we’re almost 10 years post the self-driving
    0:26:04 car craze, and it’s still very rare to see a self-driving car on the road. And so I think
    0:26:08 the lesson here is that this technology is going to have a much bigger impact on society
    0:26:13 than probably we think. But what’s that old saying? You overestimate what you can done
    0:26:16 in 10 any year and you underestimate what’s possible in 10 years. I think we in Silicon
    0:26:20 Valley do that all the time. We invent a technology and we think society’s just going to adopt
    0:26:25 it and it’s going to take a lot longer. And so I think that all of us were way too Polly
    0:26:29 Ennis when chat should be launched. And I think we all thought all of our businesses were
    0:26:33 going to change in three or four years. And honestly, like if I just like, I don’t know,
    0:26:39 here’s a good test. I open my phone, I look at the apps on my home screen and I ask, how
    0:26:43 many of these apps have finally changed because of generative AI? And I really can’t say very
    0:26:48 many have. Maybe the algorithms are marginally different. There’s some interesting kind of
    0:26:52 on the margins filters that are possible because AI, but their experience is not that different
    0:26:58 than a pre-AI startup. So I would say if you think about the stack, you’ve got the model,
    0:27:03 you get the chips, there’s a lot of development there, mostly just Nvidia. Now there’s a huge
    0:27:09 amount of development at the model level. Obviously open AI was the kind of was the frontier model,
    0:27:14 but there’s so many others. But there’s been very little innovation on the app front. And
    0:27:19 I think all of us are trying to basically figure out, like, what is the application interface
    0:27:25 paradigm in a like AI world? One of the comments that Johnny, I’ve made, he’s a designer that
    0:27:29 I work very closely with, he designed, you know, almost all the products between iMac
    0:27:35 and, you know, iPad beyond. Was he noticed that there was a user interface paradigm of
    0:27:40 the graphical user interface formed in the 1970s, popularized in 1980s, basically a mouse
    0:27:46 and a point and click. And then you had multi-touch introduced in 2007 with the iPhone. So a lot
    0:27:52 of startups are starting to work on these new layers. But, you know, mostly what these
    0:27:56 startups are doing is scraping data, the kind of same data that open AI would scrape or the
    0:28:00 data that Google would scrape. And they’re just trying to do marginally different interfaces
    0:28:06 by doing these kind of pseudo, you know, assistance, but the assistants are very chatbot. And I
    0:28:10 think a chatbot is just, you know, you know why I don’t think a chatbot’s the right interface
    0:28:15 for the same reason that like I have a messaging app, but I don’t want to use that to do the
    0:28:19 calculate, like to do a computation, I want to open a calculator, and I have a different
    0:28:23 interface for the calculator. So in other words, I think every job wants a different
    0:28:28 interface. And I don’t think we can revert to that like the universal chatbot interface
    0:28:32 to be able to handle all these different tasks. It actually is very inefficient. For things
    0:28:36 like travel, I don’t think a chatbot is the way to book travel. So that’s like my general
    0:28:41 commentary. Now let’s take Airbnb. I think the thing that will first get revolutionized
    0:28:46 through AI via Airbnb is customer service. Just to give you a sense, we have a very Scott
    0:28:50 very difficult customer service challenge. We get more than 10 million calls in chats
    0:28:55 a year. They come from people in every country in the world. And a lot of the calls are urgent,
    0:29:00 like I’m locked out, there’s a problem. And we often have to adjudicate disputes between
    0:29:05 a guest and a host that don’t even speak the same language. And because we’re a travel,
    0:29:10 we have a lot of seasonal workers, right? And so the seasonal workers is a lot of turnover.
    0:29:17 And so you often call a customer service agent that is seasonal, and a lot of them are new,
    0:29:22 and they’re trying to handle adjudication between guests and hosts. And there’s like
    0:29:27 a hundred different policies. And the policies can be like a hundred pages of documentation.
    0:29:33 And so AI can be the frontline, it can basically speak every language, it can be 24/7, it can
    0:29:37 read the corpus of all your policies, it can also look the last million times something
    0:29:43 happened and say, based on that, this is the best predicted resolution. And of course,
    0:29:47 it can be a tool for customer service agents to provide better service. So I think customer
    0:29:52 service is the first thing that’s going to be reinvented at least in the e-commerce space
    0:29:57 because AI. And then I think the question is, can you bring that customer service paradigm
    0:30:02 to search? In other words, can search be not a chat bot, but a slightly more conversational
    0:30:06 experience where it’s not like the Amazon paradigm where it’s a search box and filters.
    0:30:11 But it’s a little bit more this app that’s getting to know you, understanding you,
    0:30:14 it’s more personalized. And that would probably be phase two.
    0:30:20 I’ve sort of, and I might have this wrong, but I was really just fascinated by the meta
    0:30:25 earnings call. I think it was turning calls ago where he said, and I’ve never seen this before,
    0:30:30 we’ve increased our revenues 23% year on year while decreasing our headcount 20%.
    0:30:35 And what I’ve generally found, the analogy I would use is that AI is a little bit like
    0:30:42 corporate ozenthec and that is it turns off the signal we have as managers, CEOs and directors
    0:30:47 that just because we’re growing, we need to eat more, or in this case, we don’t need to hire more.
    0:30:52 Have you thought, and I realize this is a difficult conversation for CEOs to have,
    0:31:00 but has AI given you the sense to maybe rethink if you need more employees and to see how technology
    0:31:04 can make you more efficient? And what’s happened to your employee headcount over the last 12 months?
    0:31:10 I went through one of the first big layoffs in Silicon Valley since the pandemic. We were
    0:31:15 like a well-known layoff. We had to cut 25% employees, but actually we lost like almost
    0:31:19 half the employees because we also had to cut 10% of contingent workers. And then when you’re a
    0:31:25 travel company, a pandemic, people tend to leave you for other hotter fields or other hotter industries.
    0:31:30 So we ran the experiment of having significantly fewer employees against our will. We weren’t
    0:31:35 looking to do this. And something remarkable happened. The remarkable thing happened is
    0:31:39 that we actually started getting more work done with fewer people. And it was partly because there
    0:31:43 was a massive communication tax and that like people weren’t meetings all day. And there are
    0:31:48 meetings all day because people create meetings and you can try to impose things, but it was just,
    0:31:52 it turned out we had too many people probably. And we never would have realized that until we
    0:31:56 kind of ran the experiment of having fewer people. And we actually started getting a lot more done.
    0:32:01 So then I, you know, mentioned this to Mark Zuckerberg. And, you know, I’m close to him. And,
    0:32:08 you know, I think he kind of realized that, you know, there were a lot of efficiencies to be gained.
    0:32:15 And, you know, obviously he made his decisions with this year of efficiency. I think he found
    0:32:19 that there was a huge communication tax and that they probably had way too many people.
    0:32:24 Now it’s hard for a CEO because you don’t want to always be on the side against hiring people.
    0:32:29 I’ll say this. I think that most startups raise too much money. They hire too many people. I don’t
    0:32:34 think that has to be against workers. I think that they can just be redistributed to other companies
    0:32:39 that we should fund more companies. There should be more startups built, but the startups should
    0:32:45 probably not hire so many people. I think that’s a general view I have. AI, I think is making people
    0:32:52 marginally more efficient, but I’ve not seen yet a massive displacement of workers because of AI.
    0:32:57 You know, whether it’s customer service, we still have mostly agents doing it.
    0:33:02 And then software engineering, you know, it can make software developers a lot more efficient,
    0:33:07 but it is not reducing our workforce. And actually the way this would probably work
    0:33:13 is we’d probably, if AI made everyone more efficient, instead of downscaling the employee base,
    0:33:17 we’d probably try to get more revenue per employee. So we wouldn’t be doing,
    0:33:22 we wouldn’t be eliminating jobs. We would hope that the revenue per employee would increase
    0:33:25 so they have more leverage. And we’re starting to see this. We’re starting to see that,
    0:33:30 that like what we’re seeing is our headcount is only growing in low single-digit percentages
    0:33:34 a year of a year. And our revenue is growing faster in our headcount. And I’d like that to
    0:33:39 continue. And so a metric of revenue per employee or free cash flow per employee,
    0:33:43 hopefully will massively increase. We won’t have fewer employees, we’ll just do more revenue.
    0:33:48 So you had a bit of a viral moment. You probably weren’t planning this. And I just want to say,
    0:33:52 I thought your comments were sort of taken out of context around founder mode.
    0:33:58 Talk a little bit about what you meant. And, you know, it kind of, it kind of went wild. Everyone,
    0:34:04 my favorite meme was, I’m going to go founder mode on this breakfast burrito, founder mode,
    0:34:09 question mark. Let me see this. I’m not sure anyone really knows that founder mode is,
    0:34:14 because Paul German essay about it, but you never described exactly what it was.
    0:34:18 So let me just give a little of backstory. I was asked to go to see a white,
    0:34:23 to white comedy or alumni event. It was the first time they got basically a hundred startups that
    0:34:27 are, you know, like around a billion dollar market cap or higher, later stage companies,
    0:34:31 they did a basically like a, like a, the quote of a conference, they did different speakers.
    0:34:35 I joined last minute. It was off the record. I remember they’d tell me like, they’re going to
    0:34:39 do this talk and no one’s ever going to know you did this talk. It’s off the record. There’ll be
    0:34:44 no knowledge of it. So I do this talk off the record. And I basically described my experience
    0:34:52 from 2009 to 2019 going through hyper grow. But the problem was I was told a certain philosophy
    0:34:56 of leadership, which is you hire, you know, hire great people and entrust them and power them to
    0:35:01 do their job. And that sounds great. But there was a big missing piece of the puzzle, which was
    0:35:06 being in the details and being close. And I had let go. And I noticed this paradox that the more
    0:35:11 I let go, the more dysfunctional company got, the more people thought it was leadership meddling.
    0:35:15 And so the further I got from the details of the company, and I would hire these people and I thought
    0:35:19 they were doing a good job. And I would find out years later, they weren’t doing the job I thought
    0:35:25 they were doing because I wasn’t close enough to the job. So I think Paul Graham wrote this essay
    0:35:30 was a very compelling essay. I think the theory is a really great way he framed it, that there’s
    0:35:34 this orientation that is germane, the founders, which is being in the details, having real ownership
    0:35:40 of your company, which is different than a classic manager mode. But to be clear, I never said this
    0:35:46 was something exclusive to founders. Basically, the general principle is being in the details.
    0:35:52 And in being very, very hands on, and it’s this basic idea that great leadership is not absence,
    0:35:57 great leadership is presence. And then the counterpoint is, well, what about like,
    0:36:01 isn’t it sound like micromanagement? Isn’t this micromanagement? And no one wants to work for
    0:36:07 a micromanager. And here are my two thoughts on micromanagement. Number one, I actually think like
    0:36:12 a lot of people are afraid to get in the details could be accused of being a micromanager. And I
    0:36:16 actually think a lot more leaders would benefit from being in the details and model more hands
    0:36:21 on leadership. But the other thing is what Steve Jobs said, because what I took from founder mode,
    0:36:27 a lot of it was what I learned observing Steve Jobs. And Steve Jobs said he didn’t believe
    0:36:32 was a man of a micromanager. He said that what I do is I’m in the details, but I’m partnering with
    0:36:37 the people. And if you ask johnny, I don’t think johnny, I’ve thought like Steve Jobs, the micromanager,
    0:36:41 but Steve Jobs visits the designs to you every single day. They had lunch every single day
    0:36:46 together. They were talking Steve was steeped in every detail of the design of the iPhone,
    0:36:50 but he wasn’t telling Johnny what to do. They were having discussions, they were partnering.
    0:36:54 And I think that’s the key. I remember one time at employee, and they asked me,
    0:36:59 is this your decision? Or is this my decision? And I said, that’s exactly the problem. Every
    0:37:06 decision should be our decision. This notion of this black and white, like decision making authority
    0:37:13 between owner and worker manager and employee is I think the problem that you’re kind of partnering
    0:37:18 with people in the details working with them. And so that was probably the single most important
    0:37:25 philosophy that is a founder, or as a leader, you set the pace of organization, you set the standards
    0:37:31 of of equality, you set the standard of how much you care, you identify excellence, that you work
    0:37:36 with the leaders on the ground, and you don’t defer to them, but you don’t tell them what to do,
    0:37:40 you’re constantly partnering with them. And the one reason you shouldn’t defer to your leaders
    0:37:44 is because oftentimes you’ll have different leaders come from different functions with
    0:37:48 different interests, and they’ll conflict. And you’re the only leader, or maybe if you’re a general
    0:37:53 manager, you’re one of the ones that can actually consolidate and have the most global view and
    0:38:00 make the most macro decision based on all the different inputs. So let’s talk a little bit
    0:38:05 about the company and the stock and your public company CEO so you can plead the fifth on anything
    0:38:10 here or just say you can’t comment. But your revenue is two and three quarter billion,
    0:38:15 most recent quarter, that’s up double digits, that’s up 11% year on year, net income,
    0:38:20 over half a million, 555 million representing a net income margin of 20%, which is very healthy,
    0:38:28 adjusted EBITDA of about 894 million up 9% year on year, and representative adjusted EBITDA
    0:38:34 margin of 33%. These are solid numbers. Airbnb generated a billion of free cashflow in Q2 and
    0:38:39 4.3 billion of free cashflow over the trailing 12 months, which is I think the most you’ve ever
    0:38:47 done. Now the bad news, since the company went public, it’s first trade to retail investors,
    0:38:53 and I figure we went public four or five years ago, it’s effectively flat. If you’ve purchased
    0:38:57 the stock, you’re effectively flat. I mean, there’s been some bumps and some ups and downs,
    0:39:03 but is this a case of where quite frankly, you went public in a market that was very frothy
    0:39:08 and the company is growing into that valuation? At some point investors are going to get,
    0:39:11 or shareholders are going to get restless and say, “This is a great company that’s growing.
    0:39:16 How come it’s not reflected in the stock price?” What is it, as a CEO, is that you’re going to
    0:39:20 continue to block and tackle and just continue to stay the course? Do you think it might involve
    0:39:25 acquisitions moving forward? But what would you say to a shareholder who’s been in the stock
    0:39:29 the last four years, and quite frankly, it’s underperformed the rest of the market?
    0:39:34 I think there’s a couple of things going on. I think that beginning of 2020,
    0:39:41 we had a private market valuation of $30 billion. Then the pandemic hit, and we raised debt,
    0:39:46 and the warrants were priced at $18 billion. That might be the best proxy for our valuation.
    0:39:54 In May of April 2020, we were $18 billion. Then our goal in the summer was to go public
    0:39:57 at $30 billion. We don’t want the last round investors to be underwater, so we would like
    0:40:03 to clear $30 billion. Then by the time we priced the stock, we priced it at $50 billion. Then
    0:40:10 the first day of closing went to $100 billion. That was crazy. It was not what we expected.
    0:40:14 I did not think the stock would pop double. If I did, I probably would have increased the issue
    0:40:21 price. We probably, at that point, had a valuation that was a little ahead of our numbers. We were
    0:40:26 not generating a huge amount of free cash flow. We were not profitable on an EBITDA basis in 2020.
    0:40:33 The market was super frothy. Now, there’s this old saying, “You’re never as good as they seem.
    0:40:37 You’re never as bad as they seem. We’re really as good as they seem in 2020.” I don’t know.
    0:40:41 Maybe we got a little frothy, but we’re certainly not as bad as people say now.
    0:40:47 Those that are a little bit cynical of the company, I mean, you mentioned we did over
    0:40:52 four billion free cash flow. We have one of the highest free cash flow margins in all of Silicon
    0:40:59 Valley. We put out a little bit softer guidance for a quarter, and that really had a huge impact
    0:41:03 on the stock price because investors, they’ll forecast the subtle change in growth rate over
    0:41:07 the next five or 10 years, and it massively changed your valuation. What I would just say
    0:41:15 is the following. I’m 43. I intend to continue to run this company for the coming decades.
    0:41:20 I want to build one of the great defining generational companies. I’m spending a lot of
    0:41:26 energy taking Airbnb, which was basically a noun and a verb. That’s one vertical and trying to do
    0:41:31 what Amazon did in the late 90s, which was take a platform, an e-commerce platform that’s designed
    0:41:35 for books and bring it to everything. I think that there’s going to be a massive amount of
    0:41:40 category expansion for Airbnb beyond short-term rentals. You’re going to start to see that next
    0:41:45 year. We have some really exciting ideas that we’re working on, but beyond that, there’s a huge
    0:41:50 amount of growth in our core business. I would just point to a few things. Number one, quality
    0:41:56 control. We are now bumping up against the growth rate of what Airbnb can grow. It’s growth rate
    0:42:01 without better quality control because we are now an alternative to hotels. A lot of hotel
    0:42:06 travelers compare to Airbnb’s, and they want the similar level of consistency and quality.
    0:42:11 For every person who stays in Airbnb, nine people stay in a hotel. If we can get one of those people
    0:42:15 to stay in Airbnb, we double the size of our business. Then you’ve got international markets.
    0:42:20 Most of our business is in six or seven countries. We’re in 220 countries,
    0:42:27 but most of our business is in US, Canada, Australia, UK, France. There are so many opportunities in
    0:42:32 Asia. There are many countries in Europe, Latin America, where there’s huge growth expansion.
    0:42:40 That’s the next frontier. Without revealing your corporate plans, I think of Airbnb loosely as
    0:42:44 you’re great at monetizing fallow assets and creating community. That might be the wrong
    0:42:51 description, but that’s how I think of it. What are the most monetizable assets? People’s homes,
    0:42:58 you’re in that. Next would be commercial real estate. I don’t like apparel. People have tried
    0:43:06 that. It isn’t working. I could see private jets. I could see … What am I missing? What are in your
    0:43:09 view without giving … Oh, you’re missing the biggest one of all people’s time.
    0:43:16 Skillshare? Tell us what you mean by that. What do I say without saying it? There’s a lot of
    0:43:22 services that are available that we could go into. Imagine Amazon, they had books, but they went
    0:43:27 initially into DVDs and CDs when those existed and then all these different retail categories.
    0:43:31 We’re looking at … Let me just break it down for you. You have short-term rentals,
    0:43:35 which are corvettes. You have long-term rentals. Long-term rentals will be defined as 30 days
    0:43:39 or longer. That’s the same asset, but for longer stays and seasonal, that’s huge.
    0:43:46 Then, yes, you do have car rentals and boats and other large assets. They’re not as big as
    0:43:51 our house, but those are your next biggest assets to your life. But again, the biggest asset are
    0:43:57 people’s time. Services and experiences would be a big opportunity for us. As far as going down the
    0:44:03 list of those categories, there are dozens and dozens of categories, but I’ll start to accidentally
    0:44:10 talk of and reveal our new product if I do that. Just a double-click on that. I’m outstanding at
    0:44:16 installing energy-efficient HVAC and I’m in Delray Beach. I’m very good at installing solar panels
    0:44:22 or installing soapstone, kitchen counters, and homes that need this. My problem is new business.
    0:44:28 Can I see an environment where I put my services and pictures and photos similar to the way you
    0:44:33 would advertise an apartment on your platform and you bring them a bunch of business and assure
    0:44:39 a certain level of quality in exchange for that 15% fee everybody wants? Is that a logical extension?
    0:44:44 That’s a logical extension. It wouldn’t be the first extension. We would probably start with things
    0:44:50 a little more adjacent to travel and to hosting an Airbnb. But down the road, almost any type of
    0:44:54 service, I don’t want to say almost any type of service, but many services including building,
    0:45:02 maintenance, cleaning, interior design, up-tape your property. We built the COS platform. This
    0:45:08 COS network we built, we took lessons from Amazon. The lesson from Amazon is don’t pull the book
    0:45:14 marketplace based on ISBNs, build an abstracted marketplace where you can sell diapers and books
    0:45:19 and a number of things on the same platform. That’s what we’ve done. We basically re-architected
    0:45:25 entire platform. There’s many services that could use the COS network. Then on the demand side,
    0:45:30 I’ll probably stop there because there’s, but you’ll see, there’ll be more things coming.
    0:45:37 When you’re thinking is kind of 2025, the year where you start rolling out and testing it?
    0:45:41 Every year, I made a statement on the earnings call. I believe I can stick with it,
    0:45:46 which is every year for now on, we’re going to launch two to three new businesses or verticals
    0:45:49 that we believe will one day generate an incremental billion dollars of revenue or more.
    0:45:55 You’re going to start to see those next year. Will you do this organically, or will you make
    0:45:59 small token acquisitions to give you a head start? Primarily organically. The reason why is because
    0:46:04 similar to Apple, when Steve ran it, we’re a functional organization. It’s kind of difficult
    0:46:10 organization to plug in businesses because then they become divisions. But if they’re small
    0:46:15 acquisitions or it’s extremely compelling, we’ll always take a look at it. I will just say a lot
    0:46:19 of entrepreneurs really want to work with Airbnb. They’re very motivated. I think we have a very
    0:46:25 entrepreneurial culture, especially for an SMB 500 company. So it is a very appealing place for
    0:46:32 an acquisition candidate. Well, let me just ask you this. You’ve got a $85 billion market cap,
    0:46:39 I’m sorry, $84, $85 billion market cap. Lyft, the number two has a $6 billion market cap. So
    0:46:44 you’d have to pay a premium of $8 billion for 10% dilution. Why wouldn’t you take a flyer and become
    0:46:51 the number two and then maybe the number one in terms of sharing or monetizing people’s cars?
    0:46:57 I mean, these are like, I think there’s a lot of opportunities. One of the frameworks that
    0:47:02 Jeff Bezos had, I think, is this IDF perishable, non-perishable opportunities. And I think doing
    0:47:06 an acquisition, most of these acquisitions are not perishable. I mean, maybe someone else could
    0:47:11 take them out. But we generally think that we want to get a little more momentum in the core
    0:47:16 business, get to a little bit larger scale before we try to absorb large companies and large
    0:47:20 acquisitions. So that’s kind of why we’ve tried to build our muscle. Having done acquisitions in the
    0:47:26 past, they’re very, very time consuming. I think acquisitions benefit larger corporations because
    0:47:32 they can absorb the acquisition, right? I think of smaller company struggles with just the administrative.
    0:47:37 You think of yourself as a small, you’re $84 billion market cap, you’re by far and away the
    0:47:43 largest hotel company in the world by number of rooms, growth. You have solid EBITDA. It’s just
    0:47:47 funny that you think that way. I would think that… We’re a baby compared to what we’re going to become.
    0:47:52 And by the way, we only have 7,000 employees or so. I think Uber has like 30,000. So yeah,
    0:47:56 maybe today they’re double the market cap, but they also have like four to five times the number
    0:48:01 employees. So we’re actually a smaller company from an employee base than people realize. We try
    0:48:06 to build like this, not a Navy, but like the Navy SEALs, this lean elite group. But I think this
    0:48:10 is just the very beginning. Like I got to tell you, Scott, I’m 43, but I have more energy,
    0:48:14 more motivation and more passion. That was when I was 26 and I was running this company.
    0:48:18 And I just see endless opportunity for this company. I think we’ve done a lot of the hard work
    0:48:23 to rebuild our company from the ground up, to be prepared for this next phase where we can take
    0:48:28 Airbnb and bring it to more business models around the world. So I mean, yeah, it’s just,
    0:48:34 maybe it’s a mindset, you know, Jeff, like Steve Jobs said, Apple’s the world’s biggest startup.
    0:48:39 And I think you know what he means by that. Jeff Bezos had his version, he called it day one.
    0:48:44 It’s all basically is the road in front of you longer than the road behind you. And for us it is.
    0:48:50 So I pitched you on this idea privately 18 months ago and the set of limitations are over so I can
    0:48:56 pitch it to you publicly. But Airbnb plus or whatever we call it, and I pay 50 bucks a month
    0:49:02 and it does a few things. One, when I’m in a city, I have access to cool gyms like an Equinox or
    0:49:10 whatever. I have access to concierge services. But more than anything, it’s a thinly veiled
    0:49:17 aspirational community slash dating site. And that is I travel so much. And when I’m in a town,
    0:49:22 I’m almost always alone. And I find myself at five or six or 7pm thinking, I don’t know what to do.
    0:49:26 And if there were other entrepreneurs, if there were other academics, if there are other people
    0:49:33 from New York or just locals, what about some sort of Airbnb plus community offering?
    0:49:39 I think it’s incredibly compelling. I think you sold me. I’m in. Listen, 18 months ago I was in when
    0:49:44 you told me. And the only reason we haven’t done it is because we had really foundational things.
    0:49:48 People were complaining about Airbnb’s aren’t affordable. They were complaining about our
    0:49:52 customer service. They were complaining about like there were a lot of things. There were a lot
    0:49:56 of complaints. And so I felt like, well, we got we got to get our house in order. We still have
    0:50:01 to grow into this valuation. We have to generate a real consistent profit on a free casual basis.
    0:50:05 And we have to address a lot of these issues that customers are brought up. And over the last two
    0:50:11 years, we made 430 upgrades and improvements. So yes, we are now looking for this expansion.
    0:50:16 I’ve always believed that there was some type of Airbnb membership model, not necessarily a points
    0:50:21 program, but where you get access. And I guess my only question back to you is, are you available
    0:50:28 as an advisor? Oh, Jesus Christ, Brian, you’re so full of shit. I’m always available. I love this
    0:50:33 company. We’re going to talk privately after this. But I think it’s a great idea. And I generally do
    0:50:39 see Airbnb as a community. I mean, like in, you know, Berlin tonight, there are tens of thousands
    0:50:44 of Airbnb people that are staying there. We can match them together. They can do variety things.
    0:50:48 Those local businesses would love to have specific travelers and they could tell us what
    0:50:53 travelers they want. And we could target just those travelers. I think there’s a social overlay
    0:50:58 here. And that is, I think that there’s a crisis or an epidemic and loneliness. 100%. And young
    0:51:05 people aren’t connecting in a safe environment where they want to know each other and want to
    0:51:10 establish professional and personal relationships. There’s a lack of third spaces. You know, people
    0:51:15 aren’t going into work. They aren’t going to church. They are participating in organized athletics as
    0:51:20 much. And I think that you guys are in a position to provide third spaces on a pretty big scale.
    0:51:24 Look, now I’m going to sound like your mother here. Last time you were on the show, you spoke
    0:51:31 about feeling like a 61 year old and you were 41 there. So 43 year old’s body working 18 hours a
    0:51:38 day, essentially living like a monk during the pandemic to scale Airbnb from 18 to 85 billion.
    0:51:44 So over a year later, have you been able to make strides in reconnecting with your personal side
    0:51:47 of your life? Do you found as if you found more balance or is this still kind of an ongoing
    0:51:53 journey? No, it’s been a major change for me. Kind of three changes. The first change is I’ve
    0:52:00 gotten much healthier. I was always into exercise, but I’ve, I think a lot of entrepreneurs, we
    0:52:05 glamorize sleep deprivation. And I think until recently, no one was talking about the benefits
    0:52:09 of sleep. But I think only five last five or 10 years, but the truth, when I started, like,
    0:52:14 it was a badge of honor to never sleep. And I do that for years. And, you know, we didn’t really,
    0:52:20 like, we weren’t that healthy. And I’m, I’m much more healthy. Now I’m sleeping more exercising.
    0:52:23 And I think, I think that’s a good trend in Silicon Valley that like people seem to be
    0:52:27 much more mindful of health and fitness. That’s the first thing. Second thing is I’m spending a
    0:52:31 lot more time with friends. And I, one of the things I do with friends is I travel, you and I
    0:52:36 talked about like one of the great ways to have a shared experience is to travel with people.
    0:52:42 And like that’s a great form of memories. And I do that. And then I’ve started to, the third
    0:52:47 category is like, I’m single and I’m 43. And then I’ve waited longer than ever thought I would to
    0:52:51 meet someone and have a family, but I do desire to have a family. And so I’ve been dating a little
    0:52:56 bit. And, you know, hopefully I meet someone. And you also said on the professional front,
    0:53:01 you talked about your desire for Airbnb to have a next act, your Disneyland, your AWS, your iPhone
    0:53:07 moment. Give me a moonshot crazy idea that you wouldn’t, people wouldn’t expect from Airbnb or
    0:53:11 Brian Chesky. There’s so many, but I’ll just pick one based on the coverage who’s had loneliness.
    0:53:17 People are lonely. I think there’s a massive way that we can facilitate people meeting one
    0:53:23 another. So I’ll give you an example. If you travel by yourself, you ever go to a restaurant,
    0:53:26 you got to eat at the bar by yourself and sometimes all the time. It’s literally one
    0:53:32 of my favorite things and it’s pathetic. Yeah. Yeah. And I do it too, actually. You know,
    0:53:37 I do go to the bar and sometimes by myself get food and I like it, but I have no alternative.
    0:53:41 Like if I’m traveling by myself, that’s the only choice. So what if we could basically pair and
    0:53:46 meet travelers together at restaurants, pre book reservations, and bring travelers together?
    0:53:53 Taylor Swift, number two, she like, obviously had this incredibly, unprecedentedly successful
    0:53:59 concert tour. And we noticed in Europe, where sure concert was, we saw this massive rise in
    0:54:05 Airbnb bookings. And what if you could pair check, what if you could sell concert tickets on Airbnb,
    0:54:09 but not to sell concert tickets, but you could actually pair people together to go to the concerts,
    0:54:14 they can meet one another. We could go down the list of other types of things like pick up sports.
    0:54:19 So there are kind of things you might not think of as Airbnb, but if we’re talking about difficulty
    0:54:24 meeting one another, there’s a lot of ways we can pair people together. So I think the most
    0:54:30 not obvious biggest idea would be Airbnb becoming like a social network in the physical world,
    0:54:34 not an online social artwork, but essentially a physical social network where we’re matching
    0:54:39 people together in real life around events and shared experiences. God, I just thought you should
    0:54:45 take on live nation. By the way, I love the idea of you sitting alone at a bar and everybody being
    0:54:50 like, isn’t that Brian Chesky? By the way, you know what I call when I see, I’m not young nor
    0:54:53 a billionaire and not as good looking as you. You know what I call eye contact at a bar when I’m
    0:55:01 meeting alone? What? A prostitute. Oh. Anyways, there you go. All right, Brian. Brian’s literally
    0:55:06 turning B red. Yeah, what a great way to land this interview. This is great. He’s literally
    0:55:12 turning B red here. Brian Chesky is the co-founder and CEO of Airbnb since launching in 2007. The
    0:55:16 firm has grown to a community of over 5 million hosts who have welcomed more than 2 billion
    0:55:21 guests in almost every country across the globe. He joins us from New York. Brian,
    0:55:26 you know I’m an enormous fan of you. I think you’re not only a baller professionally in the
    0:55:31 world of tech, but I think you’re just generally speaking a good person and think about the common
    0:55:35 wealth and what’s good for society. And we don’t always have that peanut butter and chocolate
    0:55:40 combination. So thanks for your time, Brian. Oh, thank you so much, Scott. Thanks for having me.
    0:55:55 Algebra of happiness. My sister and I have put my father into hospice and hospice is a scary
    0:56:00 sounding word. Jimmy Carter’s been in hospice for five years. It’s basically saying we’re not going
    0:56:04 to continue to shuttle him to the hospital. If something goes wrong, we’re just going to try
    0:56:09 and make him as comfortable as possible. And my father’s 94 and has declined pretty significantly
    0:56:14 in the last two and a half months. He had a series of very weird bladder infections and UTIs that
    0:56:19 just took it out of him. And the last time I went down there and it was coming, he didn’t recognize
    0:56:24 me. And I saw him about two months ago and we had a conversation and then two months later,
    0:56:28 he’s like a baby and he doesn’t recognize me, which is obviously very much prepared for it,
    0:56:32 but you can’t really prepare for it. Just a couple takeaways. Something I’m really happy about
    0:56:38 is I knew the end or that end where I would no longer have my father or he would have me in
    0:56:43 terms of consciousness was coming. And I said a lot of nice things to my father and I made sure
    0:56:49 that he felt loved. And I’ve also about 25 years ago, one of the best decisions I’ve ever made is
    0:56:53 that I’ve always thought of relationships as transactions. And my father wasn’t very involved
    0:57:00 in my life and I resented him for it. And then I decided across all my relationships that I was
    0:57:06 just going to decide, okay, don’t keep score. What kind of what kind of partner, what kind of father,
    0:57:10 what kind of son do you want to be? And I decided I wanted to be a generous and loving son,
    0:57:17 distinct of what I thought his contribution was. And also I was a little bit hard on my father.
    0:57:21 I think when you’re the child of divorce and you live with your mother, you have a tendency to
    0:57:27 you know, is it sanctify or deify your mother because she’s taken care of you and making your
    0:57:34 breakfast and demonize a little bit dad because you know, it was his fault. And my dad, divorce
    0:57:40 really kind of was his fault. But look, the thing you got to think about your parents, what I
    0:57:47 realized, come to realize is that their number one job is to be a better dad to you than their dad
    0:57:51 was to them. And I found out at a much older age, my dad never said this to me that my father was
    0:57:57 abused by his father physically abused. His father was an alcoholic and used to come home and get
    0:58:03 this, wake him up, start yelling at him and beat him. And I just think about Jesus Christ, talk
    0:58:07 about trauma that might not make you a wonderful dad. And my dad did try. It wasn’t always there,
    0:58:13 but he did try. And so I forgave my dad 25 years ago and said, I’m just going to be a generous,
    0:58:18 loving son. And I’ve been that number. I’m really glad I was that that gives me a great deal of
    0:58:25 comfort. The other takeaway is that it’s so wonderful to have siblings in this situation.
    0:58:30 My sister handles all the logistics and makes the millions of decisions you need to make every day
    0:58:36 when your father’s not doing well. And it’s actually brought us brought us closer. And I can’t
    0:58:41 imagine how difficult it can be for siblings that don’t get along, or one contributes more than the
    0:58:45 other and the resentment and the martyrdom. And, you know, some people just don’t show up.
    0:58:50 And I handle the money side of things because I’m blessed on that end, which is important.
    0:58:56 And it’s, it’s a sad reality here. It is just so goddamn expensive. And so if you’re in a position
    0:58:59 where you’re making some money and you have aging parents, you may want to think about
    0:59:03 the costs that are going to be involved there. And if you can’t, otherwise they’re going to have to
    0:59:08 live with you. But let me just try and land this plane. I didn’t know where this was going to go.
    0:59:17 I decided to put the scorecard away and be a generous, loving son. And that was the right call.
    0:59:23 This episode was produced by Jennifer Sanchez and Caroline Chagrin. And Drew Burroughs is our
    0:59:27 technical director. Thank you for listening to the Prop G Pod and the Vox Media Podcast Network.
    0:59:33 We will catch you on Saturday for No Mercenome Alice, as read by George Hahn. And please follow
    0:59:38 our Prop G Markets Pod wherever you get your pods for new episodes every Monday and Thursday.
    0:59:45 Do you feel like your leads never lead anywhere? And you’re making content that no one sees.
    0:59:51 And it takes forever to build a campaign? Well, that’s why we build HubSpot. It’s an AI-powered
    0:59:56 customer platform that builds campaigns for you, tells you which leads are worth knowing,
    1:00:02 and makes writing blogs, creating videos, and posting on social abrees. So now,
    1:00:08 it’s easier than ever to be a marketer. Get started at HubSpot.com/Marketers.

    Brian Chesky, the co-founder and CEO of Airbnb, joins Scott to discuss the latest for Airbnb including their Co-Host Network, how the company views AI, and how it is a leading indicator for the broader economy. Brian also shares his thoughts on his viral moment around Founder Mode and what’s next for the platform.

    Follow Brian, @bchesky.

    Scott opens with his thoughts on private equity firms pouring millions of dollars into acquiring HVAC, plumbing, and electrical companies, per the WSJ

    Algebra of happiness: don’t keep score. 

    Subscribe to No Mercy / No Malice

    Buy “The Algebra of Wealth,” out now.

    Follow the podcast across socials @profgpod:

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  • What Impacts Will AI Have On Hiring? What to Do if You Get Laid Off, and Being a Dad

    AI transcript
    0:00:00 (upbeat music)
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    0:00:39 Go to ConstantContact.ca for your free trial,
    0:00:41 ConstantContact.ca.
    0:00:46 Support for this show comes from ServiceNow,
    0:00:48 the AI platform for business transformation.
    0:00:50 You’ve heard the big hype around AI.
    0:00:53 The truth is, AI is only as powerful
    0:00:55 as the platform it’s built into.
    0:00:56 ServiceNow is the platform that puts AI
    0:00:58 to work for people across your business,
    0:01:01 removing friction and frustration for your employees,
    0:01:03 supercharging productivity for your developers,
    0:01:06 providing intelligent tools for your service agents
    0:01:07 to make customers happier,
    0:01:10 all built into a single platform you can use right now.
    0:01:13 That’s why the world works with ServiceNow.
    0:01:17 Visit servicenow.com/aiforpeople to learn more.
    0:01:22 Support for this show comes from Virgin Atlantic.
    0:01:23 Let’s talk about flying.
    0:01:25 I do it, you do it, we all do it,
    0:01:28 but it really comes down to how we do it.
    0:01:29 When you fly Virgin Atlantic,
    0:01:30 then make it a memorable trip
    0:01:32 right from the moment you check in.
    0:01:34 On board, you’ll find everything you need to relax,
    0:01:36 recharge or carry on working,
    0:01:40 live flat, private suites, fast wifi, hours of entertainment,
    0:01:42 delicious dining and warm, welcoming service
    0:01:44 that’s designed around you.
    0:01:47 Check out virginatlantic.com for your next trip
    0:01:49 to London and beyond and see for yourself
    0:01:51 how traveling for business can always be a pleasure.
    0:01:56 Welcome to the Prof. G. Podd’s Office Hours.
    0:01:58 This is the part of the show where we answer your questions
    0:01:59 about business, tech, entrepreneurship
    0:02:02 and whatever else is on your mind.
    0:02:04 If you’d like to submit a question,
    0:02:05 please email a voice recording
    0:02:08 to officehours@profgmedia.com.
    0:02:10 Again, that’s officehours@profgmedia.com.
    0:02:11 First question.
    0:02:16 – Hey, Prof. G, it’s Anthony from Pittsburgh BA.
    0:02:18 I’m currently six years into a career in human resources
    0:02:21 with experience in both public and private sector.
    0:02:25 From your perspective, what impacts will AI
    0:02:27 and automation have on human resources,
    0:02:29 particularly with employee relations?
    0:02:33 Love the pod, love the book, keep up the good work.
    0:02:34 Thank you.
    0:02:36 – I think it’s gonna have a huge impact.
    0:02:39 AI is crawling all existing data,
    0:02:42 which means that AI wants to take the arc of history
    0:02:44 and move it forward on the same arc
    0:02:46 and there’s been tremendous bias in the workplace
    0:02:47 so that bias is reflected.
    0:02:49 What has been done about this legislation
    0:02:51 in an effort to root out potential bias
    0:02:53 in hiring and promotion software,
    0:02:55 New York City became the first city in the country
    0:02:57 to regulate the use of automation and AI
    0:03:00 and hiring decisions with NYC 144,
    0:03:03 a law that went into effect earlier this year.
    0:03:04 Still, this law has been described
    0:03:09 as a public disclosure law, not an anti-bias law.
    0:03:11 Under the new law, companies will need to review
    0:03:12 any software that plays a major role
    0:03:16 in hiring or promotions and publish adverse impact ratios,
    0:03:18 as in data showing whether the software affects
    0:03:20 certain races or genders more than others.
    0:03:21 Don’t see how you can enforce that.
    0:03:24 Anyways, employers are also required
    0:03:26 to post these impact ratios on their websites,
    0:03:28 including to notice that they’re using the tools
    0:03:31 and an option for job seekers to request an alternative
    0:03:33 to make screen by the software.
    0:03:34 If businesses don’t follow these rules,
    0:03:37 they could pay fines of up to $1,500 per day
    0:03:38 for each violation.
    0:03:40 Yeah, that means fucking nothing.
    0:03:42 Big tech is like, finally, do whatever we want,
    0:03:43 send us a bill.
    0:03:46 I don’t know if this legislation is going to work.
    0:03:48 I don’t, it seems to me to be pretty easy
    0:03:50 to cover your ass saying, yeah, we use technology,
    0:03:52 but it didn’t impact our hiring.
    0:03:54 I used a form of organic intelligence
    0:03:56 around hiring in my last firm, L2.
    0:03:58 We did a ranking of all the people
    0:03:59 who was really adding the most value.
    0:04:02 And we took the top 10 that were really the culture carriers
    0:04:03 working really hard, great with clients,
    0:04:05 could trust anything they did.
    0:04:08 And what we found are the commonalities
    0:04:09 through all of them was three things.
    0:04:12 One, they went to world-class universities.
    0:04:14 You don’t like to think that the current narrative out there
    0:04:16 is it doesn’t matter, go anywhere you want.
    0:04:17 It doesn’t matter what school you go to.
    0:04:20 Yeah, it does, ’cause effectively the primary value
    0:04:22 out of the elite universities is their admissions department
    0:04:24 ’cause they get so many applications.
    0:04:27 They can select these freakishly remarkable people
    0:04:29 and the children of rich kids.
    0:04:30 But when you get someone out of UVA,
    0:04:32 when you get someone out of Georgia Tech,
    0:04:34 they generally just have their shit together
    0:04:35 and they’re very good.
    0:04:36 That was number one.
    0:04:38 Number two, they were athletes.
    0:04:42 Yeah, learning how to lose, learning a certain level of grit,
    0:04:45 learning how to play with others, discipline.
    0:04:48 Our best employee has had a background in sports.
    0:04:51 And then finally, this is the interesting one,
    0:04:52 they were women.
    0:04:53 It wasn’t, you had to have all three.
    0:04:55 We generally tried to have two of the three.
    0:04:57 You know, some people don’t play sports, that’s fine.
    0:04:59 Some people didn’t go to the university, that’s fine.
    0:05:02 But generally speaking, we found the best employees
    0:05:04 had checked all three of those boxes.
    0:05:05 Isn’t that interesting?
    0:05:06 Isn’t that interesting?
    0:05:10 Anyways, I think AI should be incorporated into HR.
    0:05:12 AI is coming for everything.
    0:05:15 Be the ninja warrior in AI who has the ultimate weapon
    0:05:19 and that is a really facile, deep understanding of AI.
    0:05:20 Thanks for the question.
    0:05:22 Question number two.
    0:05:25 – Hey Scott, I appreciate you taking the question.
    0:05:27 I’m a 31 year old college dropout
    0:05:30 who’s been fortunate enough to build a career
    0:05:31 for themselves in tech.
    0:05:33 I taught myself programming
    0:05:35 and eventually found my way into product management.
    0:05:39 By the age of 28, I was earning about $200,000 a year.
    0:05:42 While I attribute that mostly to my negotiating abilities
    0:05:45 over my actual merits, at that point in my life,
    0:05:48 it felt like I unlocked a cheat code and figured out a way
    0:05:50 to make a high income
    0:05:52 while avoiding significant student debt.
    0:05:55 And then in 2023, all of that got flipped on its head
    0:05:59 and I along with about a quarter million tech employees
    0:06:01 found myself looking for a new role.
    0:06:02 Over the past 18 months,
    0:06:06 with the exception of a couple of one-off paid consulting gigs,
    0:06:09 I’ve struggled to find a meaningful source of income.
    0:06:12 And so my question to you is this,
    0:06:14 if you were a young Scott Galloway today,
    0:06:18 entering the job market with how hyper competitive it is,
    0:06:20 with the ever increasing cost of living
    0:06:22 and cost of higher education,
    0:06:26 and with AI making the future of work fairly ambiguous,
    0:06:29 what would your approach look like?
    0:06:32 How would you approach it differently than you did
    0:06:34 when you were starting your career today?
    0:06:37 And lastly, asking for a friend,
    0:06:41 what advice do you have for a 31 year old college dropout
    0:06:43 who is struggling to write the next chapter
    0:06:45 in their adult working life?
    0:06:48 I appreciate your time, thanks.
    0:06:50 – So the first one is forgive yourself.
    0:06:52 You’ve recognized a lot of success,
    0:06:54 you’ve made a lot of money and now you’re not
    0:06:55 and you’re facing your sort of first,
    0:06:57 what I call professional crisis.
    0:07:00 The only thing I can guarantee anybody
    0:07:02 is that they’re going to face a crisis like this.
    0:07:04 Keep in mind, everyone you talk to,
    0:07:05 regardless of the bullshit narrative
    0:07:08 of how amazing they are and amazing their life has been,
    0:07:10 has been where you are right now.
    0:07:13 So the first is forgive yourself.
    0:07:14 The second thing we’re going to do
    0:07:16 is we’re going to put together a kitchen cabinet of people,
    0:07:18 we’re going to reach out and ask for help
    0:07:20 and say, handling for a job, I’d love some advice.
    0:07:22 If they obviously have contacts
    0:07:23 or can keep their ears open, great,
    0:07:24 but more than that, say to them,
    0:07:26 I would just like someone to check in with
    0:07:28 and make sure I’m doing the right things.
    0:07:31 Third, we’re going to do three or four things every day.
    0:07:33 We’re going to stay fit, we’re going to stay,
    0:07:34 we’re going to use that for mental fitness,
    0:07:36 whether that’s running, whether that’s yoga,
    0:07:39 whether that’s meditation, whether that’s lifting weights,
    0:07:42 but you’re going to keep sort of your mental wellness
    0:07:44 shit together, right?
    0:07:45 You obviously understand technology,
    0:07:47 you understand how to do projects,
    0:07:51 whether it’s trying to lean into AI, whatever it might be.
    0:07:53 Also, we’re going to take advantage of what our strengths are.
    0:07:55 One of your strengths, it sounds like to me,
    0:07:56 because you’re so young
    0:07:58 is you probably don’t have dogs or kids.
    0:08:00 So you want to be open to moving elsewhere.
    0:08:03 And that is if you were living in a blue state
    0:08:07 that was expensive making, I think you said 200 grand a year,
    0:08:10 you might be able to take a job making 120 grand a year
    0:08:13 in St. Louis or Atlanta or Nashville
    0:08:15 because the cost of living is so much lower,
    0:08:19 but lean into the fact that you might be mobile, if you will.
    0:08:20 Go on every interview.
    0:08:23 Don’t let perfect be the enemy of good.
    0:08:25 What you don’t want to do is be out of the job market a year,
    0:08:26 passing up opportunities
    0:08:29 ’cause they weren’t exactly the right thing.
    0:08:31 But I would put together a kitchen cabinet of people
    0:08:33 every day, three or four emails to strangers
    0:08:35 or people we have some sort of contact with
    0:08:37 or who you used to work with.
    0:08:39 Write down a list of everyone you worked with,
    0:08:42 you had a good relationship with, track them down,
    0:08:43 tell them your situation
    0:08:47 and see if they have any job openings, hit job boards,
    0:08:49 start sending out resumes, be aggressive.
    0:08:52 It’s a bit of a numbers game, right?
    0:08:54 But let me circle back to where I started.
    0:08:55 Forgive yourself.
    0:08:57 You’re going through what everyone has gone through.
    0:09:01 In terms of specific industries, it’s hard to predict.
    0:09:03 My current thinking right now
    0:09:05 is the industry that’s most ripe for disruption
    0:09:07 is healthcare at the hands of AI.
    0:09:11 It has grown costs faster than inflation for 40 years
    0:09:12 with no underlying innovation.
    0:09:14 We’re actually living less longer.
    0:09:16 I mean, if you’re rich, this is the best city in the world
    0:09:18 or best country in the world for healthcare.
    0:09:20 The bottom 90, it’s not.
    0:09:22 And I think AI is gonna do incredible things there.
    0:09:25 So maybe think about taking a lower salary
    0:09:27 and going into a startup in a place like healthcare.
    0:09:29 But look, you have technical skills.
    0:09:30 You understand technology.
    0:09:31 You have real skills.
    0:09:34 I can hear in your voice that you are articulate.
    0:09:36 You sound confident.
    0:09:38 And again, recognize you are exactly
    0:09:42 where the most successful people in the world
    0:09:44 have been several times.
    0:09:45 Appreciate the question.
    0:09:49 We have one quick break before our final question.
    0:09:50 Stay with us.
    0:09:54 (upbeat music)
    0:09:57 Support for Proptia comes from Mint Mobile.
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    0:11:43 Personally, I’d be interested in hearing from Martha Stewart.
    0:11:45 I wanna know what she thinks.
    0:11:47 And also, Martin Scorsese did something on filmmaking.
    0:11:49 Am I a filmmaker? No.
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    0:13:09 – Welcome back, question number three.
    0:13:10 – Hey Scott, I’m gonna comment
    0:13:12 on your favorite subject, you.
    0:13:14 Thanks for everything you do,
    0:13:17 and for being vulnerable and discussing the hard stuff
    0:13:21 about being a man, and more importantly, being a dad.
    0:13:24 Your comments about taking body blows as a parent,
    0:13:27 and the need to feel like a dad in a Hallmark commercial,
    0:13:30 let during your last podcast, that really hit home.
    0:13:35 They were basically a body blow in and of themselves for me.
    0:13:37 As a father of a 12-year-old daughter
    0:13:39 and a 16-year-old son,
    0:13:41 I’m working through exactly what it means for me
    0:13:44 to be a dad during those years.
    0:13:45 You’re bang on.
    0:13:48 It’s certainly not at all what I imagined.
    0:13:50 And while they’re tremendous kids,
    0:13:52 as a dad, I can’t help but feel as though
    0:13:54 I’m missing something due to the fact
    0:13:57 that relationship is not two-way,
    0:13:59 or as you said, I’m really struggling
    0:14:03 with this debtor relationship as they become themselves.
    0:14:05 I understand this is a healthy
    0:14:07 and necessary process for my kids,
    0:14:09 but I can’t shake this feeling
    0:14:11 that I’m still doing something wrong
    0:14:13 due to the fact that my kids want to share
    0:14:15 so little of their lives with me.
    0:14:18 Any suggestions you might have
    0:14:21 to make this next stage of parenting a little easier?
    0:14:23 How do I learn to accept my role
    0:14:25 as a debtor in this relationship
    0:14:27 and find new ways to enrich my relationship
    0:14:31 with my children in this new landscape?
    0:14:35 Thanks so very much for your wisdom, Colin in Canada.
    0:14:37 – Hey, Colin in Canada.
    0:14:42 So I hear you said every dad anywhere.
    0:14:47 I grew up thinking that my can’t wait to my kids
    0:14:50 watch World War II history documentaries with me
    0:14:51 and come with me to CrossFit
    0:14:53 because they’re gonna find me so impressive
    0:14:55 and want to be like me,
    0:14:57 that they’re gonna just be naturally really
    0:14:59 into anything I’m into.
    0:15:02 I mean, thinking a lot about the notion of masculinity
    0:15:05 and the ride of passage when a boy becomes a man.
    0:15:06 And I love what Richard Reeves,
    0:15:09 the president of the American Institute for Boys and Men says
    0:15:11 he uses this concept of surplus value.
    0:15:13 And I’ve actually sat my boys down
    0:15:14 and explained this concept.
    0:15:16 And I said, okay, right now
    0:15:17 there’s all these people at your school
    0:15:21 trying to help you damage the muscle in between your ears
    0:15:22 so that it grows back stronger.
    0:15:23 You’re not doing a lot for them.
    0:15:25 Your parents are paying them some money
    0:15:27 but you’re not adding a lot of value there.
    0:15:30 You are in a society that for the most part
    0:15:31 really values children.
    0:15:32 We’re living in London right now
    0:15:34 and they spend a lot of money such that
    0:15:36 you can have the tube to go to school.
    0:15:38 They spend money on building malls.
    0:15:40 You can go play mini golf or whatever it is
    0:15:42 and you’re not adding a lot of value back.
    0:15:43 You’re not making any money.
    0:15:45 You’re not paying any taxes.
    0:15:46 We love you immensely.
    0:15:48 We think about you all the goddamn time.
    0:15:51 We’re constantly thinking about the lunch
    0:15:54 and filling out the form so you can go on field trips.
    0:15:55 We’re constantly thinking about ensuring
    0:15:56 that you have the right pillows
    0:15:58 ’cause one of my kids is allergic.
    0:16:01 We’re just constantly working on you
    0:16:04 and you are not constantly working and thinking about us.
    0:16:06 It’s negative value.
    0:16:10 How you become a man is you start adding more and more value
    0:16:11 and when you become a man
    0:16:14 is when you flip to the credit side, is that right?
    0:16:16 You add surplus value.
    0:16:19 And that is you start doing more for other people
    0:16:21 and I do little things called what a man does
    0:16:23 and that is I say, okay, when visitors show up,
    0:16:25 a man immediately jumps to his feet,
    0:16:28 goes and gets their luggage and puts it in their room.
    0:16:31 A man pours as soon as new water comes to the table,
    0:16:35 a man looks around and pours water in empty glasses.
    0:16:38 A man when he’s with women pays for everything.
    0:16:41 If that sounds sexist as it is, I don’t care.
    0:16:45 I still think men should pay for women in almost any context.
    0:16:48 And at some point, I say,
    0:16:49 you’re gonna start adding surplus value.
    0:16:52 Hopefully, some men never do.
    0:16:54 Some men raised in environments where they’re coddled.
    0:16:56 They never get to a point of adding more value
    0:16:58 than they’re taking from the government,
    0:17:01 from their friends, from their family.
    0:17:03 And I think part of being a man, quite frankly,
    0:17:05 or part of being a father is to be blunt.
    0:17:09 We get less than we give
    0:17:11 and there’s a certain reward in that.
    0:17:13 We take blows.
    0:17:15 Quite frankly, I’m sometimes devastated by the fact
    0:17:17 that I try so hard with my kids.
    0:17:20 I call my kids every night at the same time.
    0:17:22 You think they’d start to figure it out.
    0:17:23 I FaceTime them.
    0:17:25 I try to do these workouts with my oldest.
    0:17:30 I try to check in on my son and see what’s going on with him.
    0:17:32 And on a regular basis, my son doesn’t pick up.
    0:17:33 And I don’t hear from him.
    0:17:36 Even though he knows I’m calling him at 9 p.m.
    0:17:39 My youngest sometimes, when he picks up the phone says,
    0:17:41 literally picks up the phone like this, what?
    0:17:43 What?
    0:17:44 Well, I was just calling to check in.
    0:17:45 Oh, okay.
    0:17:47 And he’s doing something else, checking out his hair
    0:17:50 in the reflection or on,
    0:17:53 I can tell he’s on some sort of app or something.
    0:17:54 I think at the end of the day,
    0:17:57 the best advice I can give any father is just time.
    0:17:59 And that is, I hate the notion of quality time.
    0:18:01 I think that was invented by men
    0:18:02 who don’t spend a lot of time
    0:18:04 with their kids to feel better about themselves.
    0:18:05 There’s no such thing.
    0:18:07 The thing about those key moments
    0:18:09 when you kind of connect with your kids
    0:18:12 is that you’re in the car taking them to school
    0:18:14 and they just sort of tell you something
    0:18:17 about someone they like or they ask you a question.
    0:18:20 That’s kind of the garbage time.
    0:18:22 Or Ryan Holiday from The Daily Stoic
    0:18:24 taught me this term, garbage time.
    0:18:25 Try and find as much garbage time
    0:18:27 with your kids as possible.
    0:18:30 I think at the end of the day, what they’re gonna remember,
    0:18:32 you know, maybe you weren’t a great dad
    0:18:34 or you were a dork or, I don’t know,
    0:18:36 they didn’t think you were cool, whatever it might be.
    0:18:39 But they will remember that you were there,
    0:18:40 that you were there.
    0:18:41 And then I would also say,
    0:18:43 I thought my kids would be into the things I was into.
    0:18:46 And what I realized is if you want to be a good dad,
    0:18:47 first you have to get them into something,
    0:18:49 whatever it is they take to, ceramics.
    0:18:52 My kids got really into Premier League football.
    0:18:54 I am not interested in sports,
    0:18:57 but now I go to Premier League football all the time.
    0:18:59 And I find games in different cities.
    0:19:02 I try and do one trip alone with each of them,
    0:19:03 and we go together.
    0:19:05 I’m leaning into what they’re interested in,
    0:19:06 because you realize if you don’t lean
    0:19:07 into what they’re interested in,
    0:19:10 you’re just not gonna have that much overlap.
    0:19:12 I was asked to speak at my kid’s school
    0:19:14 in front of his whole class,
    0:19:17 and he said he might not be comfortable with me doing that.
    0:19:19 He thinks it would be embarrassing.
    0:19:22 That was like a spear through my fucking heart.
    0:19:24 A chance to like demonstrate what I do
    0:19:27 and I’m good at it in front of my son and his classmates.
    0:19:29 That was just so exciting for me.
    0:19:31 And he’s decided I’m kind of embarrassing
    0:19:32 and he doesn’t want me there.
    0:19:35 Literally like a spear through my fucking heart.
    0:19:36 But that’s what we do.
    0:19:37 We take those spears.
    0:19:39 We add surplus value.
    0:19:41 We acknowledge we’re not gonna get as much back
    0:19:42 as we put in.
    0:19:44 And why do we do that?
    0:19:46 Because we’re men, and that’s what men do.
    0:19:49 That’s all for this episode.
    0:19:50 If you’d like to submit a question,
    0:19:51 please email a voice recording
    0:19:54 to officehours@proptimedia.com.
    0:19:57 Again, that’s officehours@proptimedia.com.
    0:20:00 (air whooshing)
    0:20:06 (upbeat music)
    0:20:09 – This episode is produced by Jennifer Sanchez
    0:20:10 and Caroline Shagren.
    0:20:12 And Drew Burroughs is our technical director.
    0:20:13 Thank you for listening to the PropG Pod
    0:20:15 from the Vox Media Podcast Network.
    0:20:16 We will catch you on Saturday
    0:20:19 for “No Mercy, No Malice” as read by George Hawn.
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    Scott discusses the human resources industry, specifically how AI will disrupt the hiring process. He then gives career advice to a listener who is struggling to land steady income after being laid off. He wraps with thoughts on what it means to be a dad. 

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  • Raging Moderates — The Gender Gap, Media Blitzes and Misinformation

    AI transcript
    0:00:04 Support for this show comes from Constant Contact.
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    0:00:47 About a year ago, two twin brothers in Wisconsin discovered,
    0:00:53 kind of by accident, that mini-golf might be the perfect spectator sport for the TikTok era.
    0:00:59 Meanwhile, a YouTuber in Brooklyn found himself less interested in tech YouTube
    0:01:01 and more interested in making coffee.
    0:01:05 This month on The Vergecast, we’re telling stories about these people
    0:01:08 who tried to find new ways to make content,
    0:01:10 new ways to build businesses around that content,
    0:01:13 and new ways to make content about those businesses.
    0:01:15 Our series is called How to Make It in the Future,
    0:01:18 and it’s all this month on The Vergecast, wherever you get podcasts.
    0:01:23 Explaining football to the friend who’s just there for the nachos,
    0:01:28 hard, tailgating from home like a pro with snacks and drinks everyone will love,
    0:01:29 an easy win.
    0:01:33 And with Instacart helping deliver the snack time MVPs to your door,
    0:01:36 you’re ready for the game in as fast as 30 minutes.
    0:01:39 So you never have to miss a play or lose your seat on the couch
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    0:01:47 and enjoy $0 delivery fees on your first three grocery orders.
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    0:01:51 Other fees and terms apply.
    0:01:54 Welcome to Raging Moderates.
    0:01:56 I’m Scott Galloway.
    0:01:57 And I’m Jessica Jarlev.
    0:01:59 Jessica, I am in New York.
    0:02:01 I’m in your city.
    0:02:03 I can see that, but I got no heads up.
    0:02:03 You don’t want to hang.
    0:02:04 No heads up.
    0:02:05 IRL.
    0:02:09 You know, you’re married with little kids.
    0:02:13 You have absolutely no interest in hanging out with families.
    0:02:14 None whatsoever.
    0:02:17 Oh, I thought you were going to say you must be really busy,
    0:02:20 but really you wanted to say I don’t want to see your little people.
    0:02:23 So I didn’t tell you I was in New York.
    0:02:26 Friends with kids, I pretend to be interested.
    0:02:27 Not really.
    0:02:28 Not really.
    0:02:29 Not really.
    0:02:30 Yeah.
    0:02:34 Jess, we’re just three weeks out from Election Day.
    0:02:36 And there’s been a flurry of new polling.
    0:02:37 A New New York Times poll from over the weekend
    0:02:39 shows hair up four in Pennsylvania
    0:02:42 and Trump up six points in Arizona.
    0:02:44 Last week, we got a Quinnipiac poll
    0:02:46 that has Trump up three in Michigan, up two in Wisconsin.
    0:02:49 And in Pennsylvania, Harris is up three.
    0:02:51 Did you watch Meet the Press?
    0:02:53 Or are you allowed to watch Meet the Press being on Fox?
    0:02:54 Am I allowed?
    0:02:54 No.
    0:02:57 My TV doesn’t go to any other stations, but Fox.
    0:02:57 Yeah.
    0:03:00 The Stasi might turn you in.
    0:03:03 But I saw that it was 40–
    0:03:07 it used to be 49 or like 53, 45, and all of a sudden it’s tightened.
    0:03:11 And the momentum that Harris had has flipped.
    0:03:14 And now there’s momentum towards Trump.
    0:03:15 Would you agree with that?
    0:03:16 And what is your insight?
    0:03:19 I think it’s a little more complicated than that.
    0:03:22 But that was definitely the headline from the polls
    0:03:23 that came out yesterday.
    0:03:26 A lot of tweets with R plus, right?
    0:03:28 The shift was going in one direction.
    0:03:31 And it’s always choose your own adventure.
    0:03:34 Like I could rattle off six or seven findings
    0:03:37 that would help Harris’s case and all of this.
    0:03:41 But it feels as if we’ve been talking about this as a tide
    0:03:44 race for the last month, let’s say.
    0:03:46 And now we’re really in it.
    0:03:49 And David Pluff went on Pod Save America
    0:03:52 and was talking about the campaign strategy and where we are.
    0:03:55 And he said, do not pay attention to anything
    0:03:57 that doesn’t have them within one point of each other
    0:03:59 and Trump hitting 48.
    0:04:01 Trump is going to hit 48.
    0:04:04 The question is, what can we do?
    0:04:07 And I thought that that was a really good bat signal
    0:04:11 to throw up to all of the anxiety-prone Democrats, which
    0:04:13 is basically all of us that were hyperventilating,
    0:04:15 actually woke up to a text from a good friend of mine
    0:04:17 who works in polling that said, now is the time
    0:04:19 to start hyperventilating.
    0:04:21 And he had been talking me off the cliff the night before.
    0:04:24 But then these new surveys came in.
    0:04:27 I should note that the CBS poll, which is also
    0:04:29 a very high-quality poll, was good for her
    0:04:33 and had her back, actually, to Biden’s levels
    0:04:35 with black and Latino voters.
    0:04:36 And I know we’re going to talk about that,
    0:04:41 because that’s a real crux of her being able to win.
    0:04:44 But I just look at, at this point, in 2020,
    0:04:46 Biden was up nine or 10.
    0:04:50 And if she’s up, the average is still like two to three points.
    0:04:54 That doesn’t feel as good and as safe as it was.
    0:04:56 And if you think about what we went through in order
    0:05:01 to get a result in 2020, I have no idea when this election is
    0:05:02 actually going to get called.
    0:05:07 And that, again, for another bat signal or a spidey sense
    0:05:09 or whatever kind of fear I could have of what
    0:05:13 Trump will do in that interim while they are counting votes
    0:05:14 is extremely scary to me.
    0:05:17 -Yeah, there’s been some reports, including one in CNN,
    0:05:19 basically saying that Democrats in the campaign
    0:05:22 are a bit freaked out, that this momentum hit a wall
    0:05:24 a couple weeks ago.
    0:05:28 Have you talked to anyone in the Democratic apparatus
    0:05:30 about what kind of their plan is, or for that matter,
    0:05:31 in the Republican apparatus going
    0:05:34 into the final stretches here?
    0:05:39 -Yeah, so the Democratic plan is to flood the zone with events.
    0:05:43 So Kamala’s campaigning schedule this week is massive.
    0:05:45 She’s heading all of the blue wall states.
    0:05:47 She’s doing a lot of rural campaigning.
    0:05:49 They’re bringing in every surrogate that
    0:05:50 could make a difference.
    0:05:54 I loved seeing Bill Clinton out on the road in rural Georgia.
    0:05:58 He’s not fully recreating his bus tour from 1992.
    0:05:59 But Bubba’s still got it.
    0:06:01 And there was this great anecdote.
    0:06:04 And I like to think of it that there was some sort of Avengers
    0:06:06 assemble meeting.
    0:06:08 And they asked Bill Clinton, well, what do you want to do?
    0:06:11 And he said, don’t send me anywhere really populated.
    0:06:13 Send me out with the people.
    0:06:15 Send me to rural Georgia.
    0:06:20 And there’s really cute footage of him at a local fast food
    0:06:20 place.
    0:06:24 And when they realized in there who was standing in front of them,
    0:06:26 how excited they were, the one woman actually thought
    0:06:28 it was Joe Biden at first, which is just
    0:06:30 an interesting old man comp.
    0:06:33 So they’re going everywhere.
    0:06:36 I hope doing much more press.
    0:06:38 I know that we’re going to talk about that effect of this
    0:06:39 as well.
    0:06:44 But the big target has been, how do we address this problem
    0:06:47 with black male voters in particular?
    0:06:51 And they just put out their agenda for black men,
    0:06:53 including providing a million loans that
    0:06:56 are fully forgivable to black entrepreneurs,
    0:06:59 championing education, training, and mentorship programs,
    0:07:01 getting into crypto, other digital assets.
    0:07:03 There’s a national health equity fund
    0:07:07 focused on diseases like sickle cell, diabetes,
    0:07:10 and mental health, legalizing recreational marijuana,
    0:07:11 creating opportunities for black Americans
    0:07:14 to succeed in this new industry.
    0:07:16 And I think that that is–
    0:07:18 it was coming, but a direct response
    0:07:23 to a kind of controversy after Obama spoke on Thursday night.
    0:07:29 And many felt like he was lecturing black men, or enforcing
    0:07:30 them into.
    0:07:31 I liked Obama’s speech.
    0:07:32 Just to remind–
    0:07:33 I did, too.
    0:07:35 Just as somebody thinks about him in a lot,
    0:07:38 just to remind 15 seconds though, when you say–
    0:07:40 when you listed these programs that
    0:07:42 are supposed to target or appeal to black people,
    0:07:44 I felt like it was identity politics in the worst possible
    0:07:45 way.
    0:07:48 And that is, oh, black men care about crypto and marijuana.
    0:07:52 It’s just like not an aspirational view of black men.
    0:07:55 And I wonder if the Democrats have fallen into the same trap
    0:07:56 a lot of times.
    0:08:01 Don’t you think, though, that what she had been trying,
    0:08:04 which was to just talk about an opportunity economy
    0:08:06 for all Americans, and talk about home ownership,
    0:08:09 talk about starting a small business,
    0:08:14 talking about expanding health care,
    0:08:18 cutting your taxes, raising taxes on those who can afford it,
    0:08:20 that that was an agenda that should have appealed,
    0:08:21 but it wasn’t resonating?
    0:08:23 So I agree with you fundamentally,
    0:08:27 but it seems like the black community is telling her,
    0:08:29 we need something specific, because this other stuff
    0:08:32 that you’re saying, we’re not hearing you.
    0:08:35 Yeah, so look, at the end of the day, this is about winning.
    0:08:38 And my sense is they’ve probably gone,
    0:08:42 I think they’re smart people actually pretty high up
    0:08:43 in both campaigns.
    0:08:43 Susie Wiles.
    0:08:47 Yeah, my sense is she’s been described as brilliant,
    0:08:50 and very on message, and sometimes the gap,
    0:08:53 or whenever the campaign kind of comes off the rails,
    0:08:56 it’s blamed on his lack of discipline, not hers.
    0:08:59 And the Democratic Party, I would
    0:09:03 argue that I just think a huge mistake from the party
    0:09:05 is rather than, I think they’re smart to talk
    0:09:07 about the economy, opportunities for young people,
    0:09:10 opportunities for first-time home buyers.
    0:09:11 When they fall into identity politics,
    0:09:13 I worry that when people hear this podcast
    0:09:16 and say that the Democrats are trying to roll out giveaways,
    0:09:21 basically a non-recourse loan, but you have to be black.
    0:09:24 I worry, Jess, it’s going to turn off just as many struggling
    0:09:29 young white men as turn on as many people in the black
    0:09:30 community.
    0:09:34 One of the things that has really hurt the Democratic Party
    0:09:37 is just the level of identity politics.
    0:09:39 And again, I just go back to this notion where
    0:09:42 when you say on the DNC or website
    0:09:46 that you’re advantaging 76% of the population, you’re not.
    0:09:48 You’re just discriminating against 24%.
    0:09:51 But if the polling shows they needed
    0:09:53 to do something to motivate this community that
    0:09:57 wasn’t as enraptured with Vice President Harris
    0:09:59 as they were with Obama, I get it.
    0:10:02 But I hear that and it just reeks of the same identity
    0:10:04 politics that I think we’ve come to expect
    0:10:06 from the Democratic Party that quite frankly turns off
    0:10:09 a lot of rural voters and turns off a lot of white people.
    0:10:13 So first part of my question, how would you
    0:10:14 market these proposals?
    0:10:16 So these aren’t going to go away.
    0:10:19 Let’s say that it’s just not called an agenda for black America
    0:10:21 or whatever it is.
    0:10:24 How would you make this seem more universal
    0:10:28 but signal to people who do want to know
    0:10:30 that these programs are available to them?
    0:10:33 Well, my go-to is I say programs that recognize
    0:10:36 that the group that has fallen further faster
    0:10:38 than any other group in America is young men.
    0:10:40 And families all across America are feeling this.
    0:10:44 Parents have two daughters, one son, one daughter at Penn,
    0:10:47 one daughter in PR in Chicago, and their 26-year-old son
    0:10:50 is living in the basement vaping and playing video games.
    0:10:52 And that’s not even a joke.
    0:10:56 That is a fairly consistent profile across a lot of homes.
    0:10:59 Now, a lot of young men are killing it,
    0:11:00 but most aren’t.
    0:11:03 More single women own homes than single men.
    0:11:05 Great, don’t do anything to get in the way
    0:11:07 of women ascending.
    0:11:09 Three to two college enrollment.
    0:11:11 And a lot of the jobs that were available
    0:11:15 or on ramps for these young men are no longer available.
    0:11:16 So what I would do is a series of programs.
    0:11:21 And by the way, all of these problems affecting young men
    0:11:24 acutely affect young men of color.
    0:11:27 Anything I’m talking about, whether it’s suicide,
    0:11:30 addiction, homelessness, lack of economic opportunity,
    0:11:33 lack of mating opportunities,
    0:11:35 do you realize that marriage has become a luxury item?
    0:11:38 So all of the problems I’m speaking to,
    0:11:40 I believe if there were programs
    0:11:43 would especially appeal to communities of color.
    0:11:45 So what I would talk about is funding
    0:11:49 for vocational programs, national service.
    0:11:51 I can’t stand student loan debt forgiveness.
    0:11:52 I think that turns off the two thirds of Americans
    0:11:55 that didn’t have the chance to go to college,
    0:11:58 red-shirting young men a year,
    0:12:00 holding the all boys back a year
    0:12:03 because they just mature later than girls.
    0:12:07 Programs that put schools on the hook for student loan debt.
    0:12:10 So they stopped putting people and denturing them
    0:12:12 with that child tax credit.
    0:12:15 Home loan programs, similar in Vice President Harris,
    0:12:18 I like her plan for more pyramids.
    0:12:20 I just wouldn’t make it about a loan for,
    0:12:24 that’s a non-recourse loan for black entrepreneurs.
    0:12:26 Well, what if I’m, I mean, how do you even qualify?
    0:12:30 Like, the bottom line is I would target poor people,
    0:12:33 not people based on the color of their skin.
    0:12:34 Your thoughts?
    0:12:38 – Yeah, well, I’ve been thinking a lot about
    0:12:41 the great realignment that may be happening in this election
    0:12:44 and how it’s not really about race, but it’s about class.
    0:12:46 – 100%. – And that the Democrat, yeah.
    0:12:47 – Sorry. – Great.
    0:12:48 – 100%.
    0:12:49 – Is the podcast over?
    0:12:50 – Yeah, 100%. – Full agreement.
    0:12:51 – 100%, and your kid’s gonna get
    0:12:53 into any little pre-case she wants.
    0:12:53 Go ahead.
    0:12:55 – I mean, let’s hope.
    0:12:59 But, you know, we, the Democrats are running the risk
    0:13:03 of becoming just the middle class and up party,
    0:13:07 especially with all of these new moderate Republicans
    0:13:10 and right-leaning independents that are coming into the fold
    0:13:12 as a result of the Trump era.
    0:13:15 And I think that you’re seeing the impact of that
    0:13:18 most explicitly on black voters
    0:13:21 who have been the most loyal voting bloc.
    0:13:24 And there was a great line on SNL this weekend
    0:13:28 from Weekend Update, and they said,
    0:13:30 if the Democrats always need 90% of the black vote
    0:13:32 to win the presidential election,
    0:13:35 they might have a flawed business model, right?
    0:13:38 That this is, no one should ever have any expectations
    0:13:41 that you’re gonna get 90% of anything
    0:13:43 when you go to the ballot box.
    0:13:47 And I don’t wanna be the party of just me.
    0:13:49 Like, I love me, I think I’m great.
    0:13:53 You know, I’m thankful that I got all of the education
    0:13:56 that I did, and that I can live this tremendous life
    0:14:00 that my parents set me up for and, you know,
    0:14:04 that I’m in the top, or I found a guy in the top three quarters
    0:14:05 and was able to get married
    0:14:07 and have two beautiful children and all that jazz.
    0:14:09 But I wanna be in the same party
    0:14:12 with the least fortunate amongst us.
    0:14:13 And that’s something that I feel is so core
    0:14:16 to the Democratic ethos.
    0:14:18 And if we are at risk of losing that,
    0:14:21 I want to do everything possible
    0:14:24 to make sure that voters understand
    0:14:26 that we have a plan for them.
    0:14:29 And that’s why I think that this agenda,
    0:14:32 that is explicitly calling out that it is an agenda
    0:14:33 for black people matters,
    0:14:35 because Magic Johnson last week,
    0:14:39 he was introducing Kamala in Flint in Michigan,
    0:14:42 and he’s the co-chair of Athletes for Harris.
    0:14:44 And he was talking about how much misinformation
    0:14:46 there is about Kamala circulating.
    0:14:48 Going back to when she was a prosecutor,
    0:14:51 that she just locked up every young black guy
    0:14:52 that was out there.
    0:14:55 Charlemagne, the God is having a radio town hall with her.
    0:14:58 He’s someone who was a supporter of hers
    0:14:59 for the 2020 primary,
    0:15:02 but has also talked about how he,
    0:15:05 de facto was spreading misinformation about her,
    0:15:06 because he didn’t know enough.
    0:15:07 And he was also railing against her
    0:15:10 for not getting things accomplished as a vice president,
    0:15:11 when in reality,
    0:15:13 what can you cite that a vice president did
    0:15:15 besides Joe Biden and gay marriage,
    0:15:18 which I think put him in the upper decks, right?
    0:15:20 In terms of history of what you think of
    0:15:22 as a good vice president.
    0:15:25 And so when you’re up against that level
    0:15:27 of a disinformation machine,
    0:15:30 even coming from people that support the Democratic party,
    0:15:32 I think you do have to make these specific appeals
    0:15:34 and not making them in a pandering way,
    0:15:36 saying like, this is who I am.
    0:15:39 This is what the opportunity economy means.
    0:15:41 These are the policies that I supported as vice president,
    0:15:44 but going forward, I want you to know that I see you
    0:15:45 and I hear you,
    0:15:46 ’cause these focus groups
    0:15:48 that have been going on all over the country,
    0:15:50 black men are saying over and over again,
    0:15:52 there is no deliverable for me.
    0:15:57 – Yeah, look, what you say is compelling.
    0:16:00 The thing I don’t think Democrats want to admit
    0:16:04 is that her media tour started off very strong
    0:16:05 and they said, get out there.
    0:16:09 And I think she has performed poorly over the last week.
    0:16:11 I think, and we’ll come back and talk about this,
    0:16:13 but I think her appearance on the view,
    0:16:16 some questions she should have been ready for, she wasn’t.
    0:16:18 And the reality is as a candidate,
    0:16:21 I think she’s just not that great on her feet.
    0:16:24 And I think it’s hurt her the last week.
    0:16:26 Anyways, we got some interesting data here,
    0:16:28 campaigns and super PACs are spending the most
    0:16:32 in Pennsylvania, Republicans spent 170 million,
    0:16:34 Democrats spent 180,
    0:16:36 basically they’re sort of neck and neck except in Michigan,
    0:16:40 the Republicans are 88, Michigan’s at 120.
    0:16:42 And then everywhere else,
    0:16:44 the Democrats are kind of 10 to 20% up,
    0:16:47 except for Nevada where it’s 22 versus 53,
    0:16:50 reflecting that the Democrats have just outraised Republicans.
    0:16:51 Any thoughts or any insights
    0:16:53 when you see the spending by state?
    0:16:55 – I mean, Pennsylvania is the key to it.
    0:16:57 I mean, Trump has no path without it.
    0:16:59 We have a very, very difficult path
    0:17:04 and it’s a dead heat right now, makes total sense.
    0:17:08 I’m just happy to know that we have these kinds of dollars
    0:17:09 to be able to spend.
    0:17:10 And last week we said there was an ad
    0:17:12 that we were talking about that maybe it worked,
    0:17:15 maybe it didn’t, but at least you have the money to try it.
    0:17:16 Right, you can put, actually take all these ads
    0:17:18 that are in the can and not even run them
    0:17:20 if you decide that it’s not something
    0:17:21 that fits with the message.
    0:17:22 But the most important thing
    0:17:24 that these dollars are gonna be spent on
    0:17:26 is to get out the vote operation.
    0:17:28 And that’s where I still am wondering
    0:17:30 what’s going on on the Trump side of things
    0:17:33 because all these articles like the LA Times
    0:17:36 had a big piece about canvassing in Arizona
    0:17:40 and people saying we haven’t had a door knocker
    0:17:43 for the Trump campaign happening in Georgia,
    0:17:45 happening in Pennsylvania.
    0:17:47 And it just makes you wonder,
    0:17:49 I get it, Charlie Kirk’s in charge,
    0:17:52 maybe he has some master plan that I don’t understand,
    0:17:54 but this is not conventional campaigning.
    0:17:56 Maybe it works out,
    0:18:00 but Suzy Wiles runs traditional campaigns usually
    0:18:02 and I can’t understand this get out the vote component.
    0:18:06 – All right, we’re gonna take a quick break,
    0:18:09 stick with us to talk about Vice President Harris’
    0:18:11 media blitz, we’ll be right back.
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    0:21:10 – So Harris is continuing her media blitz this week,
    0:21:12 hitting the Breakfast Club with Charlemagne
    0:21:14 that got following appearances on Call Her Daddy,
    0:21:17 60 Minutes of View, Howard Stern.
    0:21:20 So, Charlemagne is coming on our show, correct, Jess?
    0:21:22 – That’s the rumor.
    0:21:23 – That’s the rumor.
    0:21:24 – Yeah, in a couple weeks, right before the election.
    0:21:26 – That’s super exciting.
    0:21:29 Vice President Harris was on Howard Stern, Stephen Colbert.
    0:21:32 Let’s listen to a clip of her on the Colbert show.
    0:21:37 – You know, when you’ve lost millions of jobs,
    0:21:43 you lost manufacturing, you lost automotive plants,
    0:21:44 you lost the election.
    0:21:46 – What does that make you?
    0:21:47 – A losing.
    0:21:51 This is what somebody at my rally said,
    0:21:53 I thought it was funny, it’s just–
    0:21:55 – It’s accurate, it’s accurate.
    0:21:59 – This is what happens when I drink beer, barely.
    0:22:00 – What did you think of her appearance?
    0:22:05 – Well, I was disappointed by the week.
    0:22:10 And I know that we were gonna come down
    0:22:13 from the high of the DNC, and then we did,
    0:22:15 and then we had the debate, and that created another high,
    0:22:18 and there had to be some come down from that.
    0:22:22 But I was really jazzed about the shows
    0:22:25 that she was going on, and I thought that it would be
    0:22:28 an amazing opportunity for her to showcase
    0:22:30 not only her wonkiness, ’cause I think people do want
    0:22:33 to see competency in that she understands,
    0:22:34 you know, the nuts and bolts of everything,
    0:22:39 but for her to come off as someone that was more relatable.
    0:22:44 And I felt that she was too cautious and guarded,
    0:22:46 and that might just be her personality.
    0:22:50 You know, I don’t know her, it could be how she is.
    0:22:52 But if she’s the fun aunt, you know,
    0:22:55 that’s what Maya Rudolph says about her,
    0:22:58 she portrays her at SNL.
    0:23:00 I don’t think that that came across as clearly,
    0:23:03 and there were just a few things
    0:23:04 that I think if you’re in her position,
    0:23:07 you have to have nailed perfectly.
    0:23:11 And that question of what are you gonna do differently
    0:23:15 from Joe Biden has to be sewn up perfectly.
    0:23:18 And it was botched at first on the view,
    0:23:20 then they went to commercial.
    0:23:22 Obviously someone told her, you’re gonna have to do better.
    0:23:25 So then she said, I’m gonna have a Republican in my cabinet.
    0:23:27 That’s all well and good.
    0:23:28 You know, the next question is,
    0:23:30 is that Republican Liz Cheney,
    0:23:32 that’s not really gonna appeal to people in the same way
    0:23:36 as someone who feels that Trump is right
    0:23:37 about one or two things.
    0:23:41 It was a real shame that the best answer,
    0:23:42 which came as a separate question
    0:23:44 because they knew she was rolling out this policy,
    0:23:46 didn’t come right away because the big announcement
    0:23:50 for the day was that under a Harris-Walls administration,
    0:23:54 Medicare would cover in-home care for aging parents,
    0:23:57 which I think is just unbelievable.
    0:24:00 Like what we would have done to be able to have that
    0:24:03 when my dad was sick and we were able to afford
    0:24:06 that home care for him, we’re very lucky.
    0:24:08 But a majority of Americans can’t do that.
    0:24:09 And that should have been the first answer.
    0:24:12 Like I’m so proud of the fact that Joe and I
    0:24:15 were able to expand Medicare, negotiating drug prices,
    0:24:17 caping price of insulin, et cetera.
    0:24:20 But you know what I’m going to do when I’m president?
    0:24:21 Bam.
    0:24:24 – Yeah, yeah, the in-home care hits
    0:24:27 because I’m going through that with my father right now.
    0:24:31 And there’s this program in California
    0:24:34 that is really powerful and that is if you’re nurses,
    0:24:37 I think they will help you set up a residence.
    0:24:39 So we’ve taken them out of assisted living.
    0:24:41 I mean, realistically, my father’s near the end
    0:24:45 and he goes into a residence
    0:24:47 and it’s a five or six bedroom residence in a nice area.
    0:24:49 It’s not fat, but it’s very comfortable, it’s very nice.
    0:24:50 And this husband and wife nursing team
    0:24:52 manage the residence.
    0:24:54 And I believe, I’m not sure,
    0:24:56 but I think either Medicare or Medicaid
    0:24:57 helps with the payment.
    0:25:01 But the idea of figuring out a way
    0:25:04 to let people be at home and cover some of the costs,
    0:25:09 it just seems to me that that’s good for the cost,
    0:25:11 good for the economy, good for families, good for the planet.
    0:25:15 I think that’s a really powerful program.
    0:25:17 I don’t even know the details of the program.
    0:25:18 I can afford it.
    0:25:21 It’s not going to really impact me, but that hits hard.
    0:25:25 You just see what the sandwich generation is going through.
    0:25:28 I mean, especially you with little kids,
    0:25:31 all of my friends are struggling up and down.
    0:25:34 Just all of a sudden, I have friends who’s,
    0:25:38 recently close friends whose kids are having issues.
    0:25:42 And then they’re also dealing with parents
    0:25:45 who quite frankly, we’ve increased lifespan,
    0:25:47 but not health span at the same rate.
    0:25:51 So we’re all taking care of aging parents
    0:25:55 who are living 10 and 20 years post decent health.
    0:25:59 And I think that they’d be smart to really dial that up.
    0:26:02 – Yeah, there’s no, I think more common wish
    0:26:06 from a dying person to be able to pass away at home.
    0:26:11 Like dying in a hospital and the people who were the nurses
    0:26:13 and the physician’s assistants in particular
    0:26:16 are deserve sainthood.
    0:26:18 You know, my dad passed away in bed at home
    0:26:20 with all of us in bed with him.
    0:26:23 You just, there’s no amount of money
    0:26:25 that you wouldn’t spend to be able to do that.
    0:26:27 And I’m glad that the government
    0:26:32 is gonna recognize that if Kamala becomes the next president.
    0:26:34 – But when she, quite frankly, so let’s just acknowledge,
    0:26:36 she’s gonna need to do better.
    0:26:39 And when she’s on the view and they say,
    0:26:41 is there anything that you disagreed with
    0:26:42 or you would have done differently?
    0:26:45 And she says, nothing comes to mind.
    0:26:47 I mean, that’s gotta be,
    0:26:49 well, let me tell you about what I would continue to do.
    0:26:51 I would continue to support our allies
    0:26:52 in Ukraine and Israel.
    0:26:55 I would continue to ensure we’re gonna bring inflation
    0:26:58 down to the lowest in the G7.
    0:26:59 What I might do differently,
    0:27:02 one, I would immediately partner with people across the island,
    0:27:04 including Senator Langley,
    0:27:06 who had an immigration bill that was bipartisan,
    0:27:07 that should have been passed.
    0:27:09 Had Trump not started saying he doesn’t wanna,
    0:27:11 he wants to run on the problem, not fix it,
    0:27:13 we are immediately going to fix
    0:27:14 and address our immigration border.
    0:27:17 We are going to have to start having a difficult
    0:27:20 but adult conversation around the deficit.
    0:27:23 And to say, is it gonna be more taxes
    0:27:25 on corporations and the super wealthy?
    0:27:26 Are we gonna have to get spending?
    0:27:27 The answer is yes.
    0:27:30 She just should have been locked and loaded.
    0:27:32 – Like she was at the debate,
    0:27:35 because we’ve seen her capable of,
    0:27:37 frankly, a canned answer, well delivered.
    0:27:40 – 100%, and instead she said,
    0:27:41 well, nothing comes to mind.
    0:27:43 It’s like, okay, so your campaign slogan is,
    0:27:45 I’m Biden, but 20 years younger,
    0:27:46 ’cause she was about to lose.
    0:27:47 – Yeah, I’m like hot Biden, yeah.
    0:27:50 – So that was disappointing.
    0:27:52 And I don’t think Democrats want to acknowledge,
    0:27:53 she had a really bad week,
    0:27:56 because at the end of the day,
    0:27:58 fairly or unfairly, she comes off,
    0:27:59 is just not very good on her feet
    0:28:03 and is prone to sort of these milk toasts,
    0:28:06 answers that just feel somewhat awkward
    0:28:09 and not, I don’t know what the opposite of inspiring is.
    0:28:11 And he’s had a great week.
    0:28:14 I feel as if you just got a, not even a week, weeks.
    0:28:18 I think the last two weeks have definitely gone to Trump.
    0:28:22 I think he has cauterized her momentum and reversed it.
    0:28:25 And, you know, we’ll see what happens over the next week.
    0:28:27 The one thing she does seem to have
    0:28:29 is when I see these clips and granted you and I,
    0:28:33 you know, we’re Democrats and we love kind of the greatest
    0:28:35 hits in the hall of famers coming out, right?
    0:28:38 So when you see Clinton, when you see Obama,
    0:28:39 I loved what he said to young men.
    0:28:41 He said, let me get this,
    0:28:43 you think being a young man is about,
    0:28:46 you know, not living up to your commitments?
    0:28:47 He’s like, what’s with that?
    0:28:49 And I liked that it was in a small room.
    0:28:50 You know, I think he’s fantastic,
    0:28:55 but the media I do think has a bias against Trump
    0:28:59 and they’ve like really mocked Musk at that rally.
    0:29:01 I thought that was great for Trump.
    0:29:03 I’m not a fan of Elon Musk,
    0:29:08 but a ton of young people and innovators and people in tech,
    0:29:11 you know, this is their Jesus Christ, that guy.
    0:29:13 And when he’s kind of all in on Trump
    0:29:15 and creating a spectacle and jumping it down,
    0:29:17 up and down on the stage,
    0:29:19 you know, I know my co-host at Pivot
    0:29:22 is gonna make fun of him because she doesn’t like him,
    0:29:23 but it’s great for Trump.
    0:29:26 It’s great that who’s the wealthiest man in the world,
    0:29:28 who a lot of young men look up to,
    0:29:32 is so excited about Trump that he’s on stage jumping for him.
    0:29:33 You know, I just, I can’t help,
    0:29:35 I think it’s really good for the Trump campaign.
    0:29:39 And I don’t know if they have been more disciplined.
    0:29:41 If this momentum continues in this direction,
    0:29:44 he’s gonna be up by two or three in a week, your thoughts.
    0:29:46 I don’t think the electorate is built
    0:29:49 for him to go up two or three, just de facto,
    0:29:51 but I take your point.
    0:29:54 And the thing that Musk signals
    0:29:57 that is important to the Trump campaign
    0:30:02 is we are the movement or the campaign
    0:30:05 of like the island of the misfit toys.
    0:30:07 If you feel misunderstood,
    0:30:09 if you feel like you’re not accepted,
    0:30:11 if you’re a little different,
    0:30:14 maybe you’re neurodivergent, maybe you aren’t.
    0:30:16 But if you are struggling to get a job,
    0:30:20 if no girls like you, we’re a place that you can go.
    0:30:22 And not only that,
    0:30:26 then I’m gonna spend this whole week firing rockets, right?
    0:30:29 Like doing some of the coolest stuff
    0:30:34 and rolling out all of these new amazing innovations.
    0:30:37 And we don’t have that vibe.
    0:30:42 Like part of being cool now, I think is being different, right?
    0:30:44 There’s no mainstream to it.
    0:30:46 It’s like the weirder you are, the better.
    0:30:49 And I don’t feel like we’re running
    0:30:52 a diverse enough campaign that way.
    0:30:55 And Trump has managed to grab onto that.
    0:30:56 And you see it in these interviews,
    0:30:59 like he goes on Andrew Schultz’s podcast.
    0:31:01 I thought it was a great forum for Trump.
    0:31:03 He was making fun of him to his face.
    0:31:04 Like Trump at one point says,
    0:31:05 “I’m a mostly truthful person.”
    0:31:08 And all of them burst out laughing in his face.
    0:31:10 But it doesn’t matter because Trump isn’t bothered by it.
    0:31:12 He’s not thrown, he just keeps going.
    0:31:15 And actually one of the most important questions
    0:31:17 of the campaign in which Trump dodged
    0:31:18 but came from Andrew Schultz,
    0:31:21 where he said, “I get it about immigration,
    0:31:22 “we need the wall, et cetera.
    0:31:24 “But what about the good people
    0:31:27 “who have been here for decades?”
    0:31:30 And he said, “I was raised by babysitters
    0:31:31 “that are not here legally.”
    0:31:33 He grew up here in New York City like I did.
    0:31:38 And Trump just used it to go off on migrants.
    0:31:41 But those kinds of interactions,
    0:31:43 those kinds of questions being posed to him,
    0:31:45 even if he doesn’t give a good answer,
    0:31:49 is humanizing him in a way that is turning people on.
    0:31:51 And what I do think the kind of secret factor
    0:31:54 of the last week has been is actually JD Vance.
    0:31:57 And I’m curious if you agree
    0:32:02 that he won the debate and just you’re watching it
    0:32:04 and you’re like, “This guy has got it.”
    0:32:08 But it’s like the debate has had a long tail
    0:32:12 and that the impact of JD Vance has been felt more strongly,
    0:32:14 I think, in the last five to seven days
    0:32:16 with the kind of interviews that he’s giving.
    0:32:17 I mean, you should listen to him
    0:32:19 if you haven’t on the daily.
    0:32:21 He does a fantastic job.
    0:32:22 And I mean, he’s bobbing and weaving.
    0:32:25 He won’t say if Trump lost the election,
    0:32:27 but he’s taking an issue like immigration.
    0:32:29 And he did this with Martha Raditz as well
    0:32:31 and got Martha rattled.
    0:32:34 -Venezuelan gangs, the Republican mayor of the city
    0:32:38 said flatly the city and state have not been taken over
    0:32:40 or invaded or occupied by migrant gangs.
    0:32:44 So do you support Donald Trump making those claims
    0:32:48 that the Republican mayor says were grossly exaggerated
    0:32:51 and have hurt the city’s identity and sense of safety?
    0:32:52 I understand what you’re saying
    0:32:54 that some people left behind,
    0:32:56 but he’s making these statements
    0:32:59 that the mayor is flat out disputing.
    0:33:02 -Well, Martha, you just said the mayor said
    0:33:05 they were exaggerated. -Grossly exaggerated.
    0:33:06 -That means that there’s got to be some —
    0:33:09 That means there’s got to be some element of truth here.
    0:33:10 And, of course, President Trump
    0:33:12 was actually in Aurora, Colorado,
    0:33:14 talking to people on the ground.
    0:33:15 And what we’re hearing, of course, Martha,
    0:33:18 is that people are terrified by what has happened
    0:33:20 with some of these Venezuelan gangs.
    0:33:23 -You proliferated this lie about the cats and the dogs.
    0:33:26 And he says, “You know what?
    0:33:29 There are problems in these communities, right?
    0:33:32 There are migrants that are using resources.
    0:33:36 There are Haitians that are living four families to one house.
    0:33:38 People are getting pushed out of their homes.”
    0:33:41 With Martha Raditz, he did it about the Venezuelan gangs
    0:33:43 that they said are taking over Aurora, Colorado.
    0:33:44 And they have the Republican mayor saying,
    0:33:45 “That’s absolutely not the case.”
    0:33:48 And Martha Raditz says, “Well, there are a handful of them.”
    0:33:51 And he said, “A handful is too many, Martha.”
    0:33:53 And he said, “Do you hear yourself?”
    0:33:56 And that was the soundbite that went everywhere
    0:33:57 from the Sunday shows.
    0:34:00 JD Vance saying, “Do you hear yourself?”
    0:34:02 And as a liberal, I can’t tell you how many times
    0:34:07 my conservative co-hosts, who I respect their opinion a lot,
    0:34:10 will say to me, “Do you hear yourself?”
    0:34:13 And I think that that has been a big part of the swing.
    0:34:16 -It’s super interesting because I’ve always thought,
    0:34:17 if you want to —
    0:34:19 one of the things we do or traditionally have done
    0:34:22 when I was running L2, which is essentially a —
    0:34:23 we call it business intelligence,
    0:34:26 but it was a consulting firm that just sat on a shit-dunned data
    0:34:28 such that we didn’t have to hire attractive people
    0:34:30 with Northern European accents.
    0:34:32 We just called ourselves data people.
    0:34:34 And I feel like an x-ray into someone’s IQ —
    0:34:35 I can be fooled in an interview.
    0:34:37 I think interviews are almost worthless.
    0:34:40 If someone can write well, they’re intelligent.
    0:34:41 Not only are they intelligent,
    0:34:42 but they’re probably well-educated.
    0:34:44 It’s like that quadrant of well-educated,
    0:34:47 well-trained, and real IQ.
    0:34:49 ‘Cause I know people who went to Ivy League schools.
    0:34:51 When I started my first consulting firm, Prof,
    0:34:55 when I was 26, my job was writing earnings calls
    0:34:57 and writing speeches for CEOs.
    0:34:59 ‘Cause these guys had gone to Harvard,
    0:35:02 and they couldn’t write their way out of a fucking paper bag.
    0:35:05 It is hard to fake the written word.
    0:35:08 And when I read Hillbilly Elegy, I’m like,
    0:35:11 “This guy is brilliant.”
    0:35:16 The narrative arc, the way he brings situations to life,
    0:35:20 his puncturing analogies, the way he structured his senses,
    0:35:23 I just always thought, before he was in center,
    0:35:25 this guy is brilliant.
    0:35:26 And I do think he’s brilliant.
    0:35:29 And I don’t think what people give him credit for is,
    0:35:32 look at the hand he’s been dealt.
    0:35:34 Everyone is gonna ask him,
    0:35:37 “Did Trump lose the election?”
    0:35:42 And I mean, how do you in any way come out okay
    0:35:46 from basically denying democracy
    0:35:48 and saying democracy isn’t important?
    0:35:51 And yet he manages again to bob and weave.
    0:35:53 And that New York Times reporter I thought did a great job
    0:35:55 of just being very unemotional and saying,
    0:35:57 “Senator Vance, I’m gonna ask you again.”
    0:35:59 I thought she did a great job,
    0:36:01 but he probably won the pod.
    0:36:04 What’s interesting, I think, about this media tour,
    0:36:09 the two most consequential media appearances
    0:36:12 for Harris and Trump have been podcasts
    0:36:15 with, I don’t wanna call it comedians,
    0:36:17 the most consequential media appearance
    0:36:20 for Harris was Alex Cooper’s “Call Her Daddy.”
    0:36:22 And I believe the most consequential media appearance
    0:36:26 of the last few weeks was Andrew Schultz’s podcast.
    0:36:30 I thought he did a better job interviewing him
    0:36:32 than anyone has.
    0:36:32 – 100%.
    0:36:34 – And by the way, he accused me of spreading
    0:36:37 misinformation around Joe Rogan, so we hate him.
    0:36:38 We hate him.
    0:36:39 – Andrew, we do?
    0:36:40 – Yeah, we hate him. – Okay, I didn’t know.
    0:36:42 I hate him. – But this was a rare moment
    0:36:45 of talent for him. – Rare W for the man we hate.
    0:36:47 – Yeah, by the way, Joe Rogan was having people
    0:36:50 on his podcast that said mRNA vaccines altered your DNA,
    0:36:52 which is, that’s what you call misinformation,
    0:36:55 but anyways, not that I’m bitter, not that I’m bitter.
    0:36:56 – No, I don’t get that from you at all.
    0:37:00 – Okay, so, but he was fantastic and…
    0:37:03 – But that also, the fact that Vance can do
    0:37:06 the dirty work or the heavy lifting allows Trump
    0:37:10 to be able to coast through these more fun forums
    0:37:12 and for the campaign to look like they’re doing
    0:37:14 the hard stuff, but it’s not Trump himself.
    0:37:17 He’s not in 60 minutes himself, right?
    0:37:20 He’s doing this or he’s talking to a friendly TV host,
    0:37:23 whereas it feels like everything is on Kamala,
    0:37:26 even though Walls went on Fox News Sunday again,
    0:37:28 and he did a really good job, but it feels like
    0:37:30 she’s on an island alone and that the Trump side
    0:37:32 is running as a team, which is interesting
    0:37:33 because Trump was supposed to be the larger
    0:37:37 than life person, but he needs JD Vance.
    0:37:39 – Speaking of the podcast with Andrew Schultz,
    0:37:40 let’s listen to a clip.
    0:37:43 – Kamala, Kamala, it’s a little hard to say.
    0:37:46 She’s Kamala because she’s obviously a communist.
    0:37:49 She’s horrible, so I call her comrade.
    0:37:53 And it’s not bad, but when you put the names together,
    0:37:55 it’s a little, you gotta be able to pume.
    0:37:57 (laughing)
    0:37:59 – No, you gotta be able to put it out there.
    0:38:01 – Pume, there you go.
    0:38:03 – Gotta be able to pume.
    0:38:07 – But his fan base loves it and he does come across
    0:38:12 as very authentic and not starched and not rehearsed, but.
    0:38:15 – And not scary.
    0:38:18 – I think not scary matters ’cause these rallies,
    0:38:21 that’s where all the bad stuff usually comes out,
    0:38:24 where you hear him say, you know,
    0:38:26 their migrants are like vermin,
    0:38:28 like using 1930s type language.
    0:38:30 He did it this weekend with Maria Bartiromo.
    0:38:33 He said the enemy within is the real problem.
    0:38:35 And then he goes on these podcasts,
    0:38:38 which gets such bigger play.
    0:38:40 And he seems like the fun grandpa,
    0:38:42 like has he lost a step?
    0:38:45 – Sure, his nicknames were way better in 2016.
    0:38:47 But people are listening to that soundbite
    0:38:49 or seeing him being self-effacing.
    0:38:53 There was a great joke about repealing Roe v. Wade.
    0:38:56 Andrew says to him, you know, Barron’s a stud,
    0:38:59 are you nervous now that Roe v. Wade’s been repealed?
    0:39:03 And Trump couldn’t land the plan on it.
    0:39:05 But it was an interaction that makes him feel
    0:39:09 so much more human than the rally boss.
    0:39:12 I just don’t think there’s any getting around it.
    0:39:13 The momentum is swung in my view.
    0:39:15 Political recently reported on Trump’s push
    0:39:18 to win over the bro vote with the Nelk Boys,
    0:39:20 the host of the FullSend podcast
    0:39:21 and the once funding a voter registration drive
    0:39:23 called Send the Vote.
    0:39:25 They’re targeting young male voters through ads,
    0:39:29 the Haktua podcast, girl podcast, dating apps,
    0:39:32 music festivals and even college football games.
    0:39:35 It’s just, so we’re gonna pat ourselves on the back.
    0:39:38 We said this a couple of months ago
    0:39:42 on CNN and other places that we thought this election
    0:39:44 was gonna be a referendum on women’s rights,
    0:39:47 but my sense is those folks are kind of already decided.
    0:39:49 If you’re pro-life, you’re going Trump.
    0:39:53 If you are very passionate about bodily autonomy,
    0:39:55 I think Harris has you sewn up,
    0:39:58 but it’s clear both campaigns are now
    0:40:00 going after quote unquote the bro vote.
    0:40:02 And the thing that Harris is trying to do,
    0:40:04 I think it’s just make sure that not so much
    0:40:06 that they vote for Trump, but they just,
    0:40:08 that they don’t vote, which is kind of a vote for Trump.
    0:40:12 They’re trying to use some surrogates to motivate them.
    0:40:13 Trump’s also officially turned down
    0:40:15 the invitations for more debates.
    0:40:16 That’s a bummer.
    0:40:19 I’m shocked that Harris agreed to a debate.
    0:40:21 Actually, it would be a great idea.
    0:40:24 I’m easy for me to say the five should moderate.
    0:40:27 I wonder if I guess Trump’s just not interested.
    0:40:29 I guess, has Fox tried to get them to do it?
    0:40:32 – Yeah, with Bret Bear and Martha McCallum,
    0:40:35 there are election anchors and Trump won’t do it.
    0:40:36 He won’t play ball.
    0:40:39 I think he, well, he probably thinks
    0:40:41 he could do a really good job,
    0:40:45 but Susie Wiles or smarter people are telling him,
    0:40:48 you know, we’re going in a good direction right now.
    0:40:52 Don’t give her another chance to recapture the momentum.
    0:40:53 We don’t need it.
    0:40:57 I don’t know if that’s correct or not, but safer.
    0:41:00 – Anyways, Bob Woodward’s new book War comes out this week.
    0:41:01 It’s filled with fresh details
    0:41:03 about Trump’s relationship with Putin,
    0:41:05 including secret COVID-19 testing supplies
    0:41:07 Trump sent to Russia.
    0:41:09 By the way, I don’t see a problem with that.
    0:41:10 – You don’t?
    0:41:11 – Well, he didn’t send that many, did he?
    0:41:13 – Then you are the problem, Scott Galloway.
    0:41:15 – But did he send that many?
    0:41:16 I mean, wasn’t it like trying to just get along
    0:41:17 with the world later? – It wasn’t just one.
    0:41:21 And the problem is that doctors working in ERs
    0:41:24 and first responders couldn’t get COVID tests.
    0:41:25 And he’s sending them to– – I can feel it.
    0:41:27 I’m about to be shamed.
    0:41:28 – I’m sorry.
    0:41:31 – Caroline, do not cut this out, Scott.
    0:41:32 – No, we’ll give this to you.
    0:41:34 Americans could not get tests.
    0:41:36 And he sent it to our biggest adversary.
    0:41:37 – But how many?
    0:41:39 I’m asking to learn not to make a point.
    0:41:42 How many did he actually send?
    0:41:43 – I don’t know.
    0:41:44 – I mean, it was like– – It was not just one.
    0:41:46 – Right, but was it like a box saying here,
    0:41:48 for you and your friends, let’s get along
    0:41:49 and not go to war? – Forever.
    0:41:53 Can you imagine if Biden had done something like this?
    0:41:55 – Fair point. – Or if Kamala,
    0:41:58 you know, had a, even a separate text message change.
    0:41:59 – 100%.
    0:42:00 – With these people.
    0:42:02 And remember, Jared Kushner and the WhatsApp chats
    0:42:04 with the Saudis and making $2 billion,
    0:42:06 these things would never fly
    0:42:07 in a democratic administration.
    0:42:10 – 100%, no, you’re absolutely right.
    0:42:11 – Oh, thank you. – You’re right.
    0:42:12 Listen to yourself.
    0:42:15 – I would like to know how many tests there were
    0:42:16 now that you’ve raised it.
    0:42:17 ‘Cause I’ve been pretty pissed off about it
    0:42:19 without knowing exactly how many.
    0:42:22 – Okay, we’ll be right back after a break
    0:42:24 to discuss Trump’s lies about hurricane recovery efforts.
    0:42:25 Stay with us.
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    0:43:41 ♪ This will be the day ♪
    0:43:49 – So, Jeff, last week as thousands were grappling
    0:43:52 with the aftermath of Hurricane Helene and Hurricane Milton,
    0:43:54 Trump spread misinformation about FEMA’s response.
    0:43:56 He claimed that the federal government isn’t assisting
    0:43:59 those affected by Hurricane Helene
    0:44:01 because Biden and Harris have allocated all the funds
    0:44:02 to undocumented immigrants.
    0:44:04 So let’s listen to a clip.
    0:44:06 – People are dying in North Carolina.
    0:44:08 They’re dying all over.
    0:44:10 There’s five, six states.
    0:44:12 They’re dying and they’re getting no help
    0:44:15 from our federal government because they have no money,
    0:44:17 because their money’s been spent
    0:44:20 on people that should not be in our country.
    0:44:21 – Huh.
    0:44:23 The White House worked to debunk these claims,
    0:44:25 but we know how quickly this information
    0:44:27 could spread in today’s environment.
    0:44:28 What do you think are the impacts
    0:44:31 of Trump amplifying this misinformation?
    0:44:34 Jess, do you think it hurts or helps him?
    0:44:37 – Well, I guess it helps him that they’ve poll tested this
    0:44:39 and his supporters believe it.
    0:44:40 You know, if you’re not breaking through
    0:44:42 to people who are actually supporting him,
    0:44:44 then it doesn’t make any difference.
    0:44:46 The other layer of it is the real effects of this,
    0:44:49 which is that people who need aid
    0:44:51 aren’t thinking that it’s not coming.
    0:44:54 They’re thinking that they’re not entitled to it.
    0:44:56 They’re thinking they’re only getting $750,
    0:44:58 which is the initial amount that FEMA gives you
    0:45:01 for your basic necessities or essentials,
    0:45:04 and then you can apply for a lot more money.
    0:45:05 And it also leads to stuff.
    0:45:07 I don’t know if you saw this story.
    0:45:08 So Rutherford, North Carolina,
    0:45:12 one of the hardest hit areas, FEMA’s down there working,
    0:45:13 and they had to be pulled out
    0:45:18 because armed militias were showing up to, quote, get FEMA.
    0:45:21 So that is the result of all of this.
    0:45:22 That level of disinformation.
    0:45:25 So these FEMA workers actually had to leave their job,
    0:45:26 their rescue jobs,
    0:45:31 because these lunatics with weapons showed up
    0:45:32 to be hunting FEMA.
    0:45:36 And I don’t wanna be a broken record,
    0:45:38 but I do a little bit about this point,
    0:45:42 that all of it just indicates that the number one priority
    0:45:45 is to get the American public to distrust the government.
    0:45:48 And as an extension, I think then to be able to say,
    0:45:50 I won the election.
    0:45:51 How can you trust them about anything?
    0:45:55 They’re not coming to save you when a hurricane happens,
    0:45:57 and they’re not counting the votes properly.
    0:46:01 – Look, this is very disappointing and it’s hard to have to,
    0:46:04 I don’t think there’s a both side of them here.
    0:46:07 Our institutions are meant to be the connective tissue here.
    0:46:10 When people were cowering in the raptors,
    0:46:11 January 6th our elected representatives,
    0:46:12 Republican and Democrat,
    0:46:14 that was us cowering in the raptors.
    0:46:17 When people are, the reason we pay taxes
    0:46:20 is to fund a FEMA such that when people are
    0:46:21 in the wrong place at the right time
    0:46:24 and devastated by a natural disaster,
    0:46:25 that we come together.
    0:46:30 This used to be one place where Jerry Brown
    0:46:32 and Governor Newsom or Governor Brown
    0:46:33 and Lieutenant Governor Newsom walked around
    0:46:37 with President Trump and the super fires in California
    0:46:38 to our devastated areas.
    0:46:41 This used to be a place where we come together.
    0:46:45 And my understanding is, Governor DeSantis,
    0:46:47 they’re not even returning their calls,
    0:46:51 that they wanted to be perceived as a total disaster.
    0:46:54 And the problem is that a lot of people believe this
    0:46:57 and aren’t calling FEMA and aren’t accessing the resources
    0:46:59 that they’re entitled to and that would help.
    0:47:01 This is, they’re just not getting around.
    0:47:02 It’s incredibly disappointing.
    0:47:06 It speaks to a large issue that Americans no longer trust
    0:47:10 their institutions and our institutions are us.
    0:47:12 So it’s a larger issue.
    0:47:13 I don’t know how to solve it.
    0:47:16 I think that probably the one thing we would need to do
    0:47:18 to try and address it is to get young people
    0:47:20 into mandatory national service
    0:47:23 so that they could see that we’re still work to done,
    0:47:26 but this is the least bad country or the best country
    0:47:28 in the history of the planet.
    0:47:30 But there’s just generally speaking,
    0:47:34 a total mistrust of institutions.
    0:47:35 I put out a thread.
    0:47:39 I saw the nicest video of this young man, this doctor,
    0:47:43 walking into a room with a preemie that wasn’t moving
    0:47:44 and wasn’t breathing.
    0:47:47 And he just very adroitly and crisply got this.
    0:47:48 – Oh, I saw that.
    0:47:52 – Got this mini ventilator started tickling the kid
    0:47:54 or bothering it to try and inspire.
    0:47:56 And then you hear literally the most beautiful sound
    0:47:56 in the world.
    0:48:00 You hear this kid start to wail or this baby.
    0:48:03 And I put out, we need experts.
    0:48:05 And I was just shocked how many comments were,
    0:48:07 and I don’t know if this is bots.
    0:48:08 I don’t know who it is saying,
    0:48:11 experts are late stage capitalism.
    0:48:13 It’s saying, okay, we can’t even have experts now.
    0:48:15 We can’t even like salute people
    0:48:17 who are just really fucking good at what they do
    0:48:20 that make all of our lives better and even save lives.
    0:48:23 And there’s just such a weird distrust.
    0:48:25 And I don’t know, I don’t know where it stems from.
    0:48:27 I don’t even know how much of it is real.
    0:48:31 And that’s what the Soviet propaganda machine used to say.
    0:48:33 It’s not about misinformation.
    0:48:35 It’s about flooding the zone and overloading.
    0:48:39 So nobody knows what to think sets that we’re all,
    0:48:41 we’re all just, you know, totally, totally overwhelmed.
    0:48:44 But this is especially disappointing.
    0:48:47 It also distracts from any intelligent conversation
    0:48:49 around the fact that these hurricanes
    0:48:52 are going into areas that are not weather ready.
    0:48:53 Because, I mean, you’re in Florida,
    0:48:54 when you’re building a house,
    0:48:57 you get double paying hurricane impact windows.
    0:48:58 You think about buying a generator
    0:49:01 in case your power goes out.
    0:49:02 In Asheville, North Carolina,
    0:49:03 they didn’t think they’d ever need
    0:49:04 to be worried about our current.
    0:49:06 I read on, here where I read,
    0:49:09 that there’s like a non-zero probability
    0:49:12 that London might experience its first hurricane.
    0:49:14 But instead, we’re having these conversations
    0:49:15 around misinformation instead of saying,
    0:49:18 “Okay, what does this mean about climate change?”
    0:49:22 Or whether, you know, preparation in terms of a disaster
    0:49:24 or what FEMA funding should in fact be.
    0:49:27 And instead, it’s just this total misdirect around
    0:49:28 all of this bullshit.
    0:49:32 But I was, this stuff is incredibly disappointing.
    0:49:34 I think the hurricane has actually helped Trump
    0:49:38 because I think the feeling of chaos
    0:49:41 just lends itself well to the challenger.
    0:49:44 That the more chaos and disruption you feel,
    0:49:46 you’re gonna blame the current administration
    0:49:48 fairly or unfairly.
    0:49:50 And while I think the response from FEMA
    0:49:53 has been people doing their level best,
    0:49:57 I think this sense of chaos actually helps Trump.
    0:49:58 Your thoughts?
    0:49:59 – Yeah, I think so too.
    0:50:00 And I just wanted to note,
    0:50:03 DeSantis actually works very well with President Biden.
    0:50:07 His politics playing was he wouldn’t take Kamala’s call.
    0:50:09 And basically said, like I never hear from her
    0:50:11 during other storms, like this is about the campaign,
    0:50:13 I can have that.
    0:50:18 But I agree chaos benefits the chaos agent in all of this.
    0:50:23 And it does seem like FEMA and the administration
    0:50:25 was better prepared for Florida
    0:50:27 than they were for North Carolina,
    0:50:30 even though the disaster declarations were signed early.
    0:50:35 But North Carolina had to depend on private actors
    0:50:38 more than they should have in the first couple of days
    0:50:40 in terms of the recovery.
    0:50:42 Should note that there are a lot of Republican officials
    0:50:46 on record saying, do not believe all of these lies,
    0:50:48 not necessarily calling Trump out specifically,
    0:50:50 but saying like these are the facts,
    0:50:52 make sure you know what resources are available to you,
    0:50:55 where you can go, et cetera.
    0:50:57 In an election where you have,
    0:50:59 what does she like, half an incumbent,
    0:51:02 if it’s like a center of incumbency,
    0:51:06 it’s gonna fall on her, right?
    0:51:08 Anything that goes wrong with a response like this,
    0:51:10 even though the vice president again, can’t do anything,
    0:51:12 she’s not even in the chain of command
    0:51:14 for something like this.
    0:51:16 She’s going to end up with the responsibility.
    0:51:18 And the fact that he took this
    0:51:20 and made it an immigration issue,
    0:51:22 which he thinks is, you know,
    0:51:24 his gold standard issue at this point.
    0:51:26 And I would say, you probably should be hewing more
    0:51:27 towards the economy than immigration
    0:51:30 ’cause economy is always going to be number one.
    0:51:33 But by telling this lie about the pots of money
    0:51:36 being co-mingled when we know that migrant money
    0:51:37 comes from shelter services,
    0:51:40 and this is the disaster relief fund,
    0:51:43 people get the wrong idea and they don’t even know,
    0:51:44 Donald Trump is the only one actually
    0:51:49 that took disaster relief money out of the pot in 2019
    0:51:51 and moved it over to address something else
    0:51:52 having to do with migrants.
    0:51:55 And he’s the one that had to be shown.
    0:51:56 Did you see this story?
    0:52:00 That they had to show him voter data from Orange County
    0:52:02 when the wildfires were happening,
    0:52:04 so that he knew that he would be helping out
    0:52:07 some Republicans because otherwise he wanted to withhold.
    0:52:08 – Yeah, it wasn’t gonna do it.
    0:52:09 Yeah, yeah.
    0:52:10 – He sourced.
    0:52:11 – There you go.
    0:52:12 – President Trump.
    0:52:13 – As we wrap up here, Jess,
    0:52:15 is there anything or is there any like next big thing
    0:52:17 you’re looking for in the next week?
    0:52:20 Any pivotal moments where we’ll have our eyes on?
    0:52:24 – You know, just how Kamala does this week,
    0:52:26 how she’s going to be going back to rally form.
    0:52:29 And I do feel bad for her that there was this,
    0:52:31 oh my God, you got to do more interviews
    0:52:32 and she does a bunch of interviews
    0:52:33 and they’re like, why aren’t you doing the rallies?
    0:52:36 So she’s doing all these rallies this week,
    0:52:37 but I’ll be paying really close attention
    0:52:42 to Charlemagne’s town hall and how she does there,
    0:52:47 where she’s going, how she’s being received
    0:52:50 and also the message that all of these surrogates
    0:52:51 are delivering.
    0:52:53 But I don’t think that there’s like one crescendo moment
    0:52:54 I’m focused on.
    0:52:55 What about you?
    0:52:56 – Well, I think you miss what will obviously be
    0:52:58 the biggest media event of the political season
    0:52:59 is coming up.
    0:53:00 Do you know what that is?
    0:53:01 – It’s Monday, yeah.
    0:53:02 – That’s right.
    0:53:03 – But Kamala’s not coming.
    0:53:04 – Raging Moderates live in New York,
    0:53:06 our live launch event.
    0:53:07 – I’m going to bring my baby.
    0:53:10 – I’m sorry, no, no, no, kids not allowed.
    0:53:12 I de-checked a door.
    0:53:14 Live podcast, that’s right.
    0:53:17 Monday, we’re just here, we’re sold out.
    0:53:17 We have.
    0:53:18 – I did hear that.
    0:53:21 – We have dozens and dozens of fans just already.
    0:53:22 – I can’t believe it.
    0:53:23 – This is very, very exciting.
    0:53:26 All right, that’s all for this episode.
    0:53:27 Thank you for listening to Raging Moderates.
    0:53:30 Our producers are Caroline Chagrin and David Toledo.
    0:53:32 Our technical director is Drew Burroughs.
    0:53:34 You can find Raging Moderates on the Prodigy pod
    0:53:37 every Tuesday and on YouTube every Wednesday.
    0:53:39 Just have a great rest of the week.
    0:53:40 – You too.
    0:53:41 See you around.
    0:53:44 (upbeat music)

    Scott Galloway and Jessica Tarlov break down the latest political shakeups just three weeks before Election Day. They dive into new polls showing tight races in key battleground states, explore Harris and Trump’s competing media strategies, and tackle Trump’s controversial hurricane conspiracy claims and the broader impact of misinformation on disaster relief.

    Follow Jessica Tarlov, @JessicaTarlov

    Follow Prof G, @profgalloway.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • Prof G Markets: Hindenburg Shorts Roblox + Germany’s Shrinking Economy

    AI transcript
    0:00:02 Support for PropG comes from NerdWallet.
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    0:00:42 Support for this show comes from Constant Contact.
    0:00:45 If you struggle just to get your customers to notice you,
    0:00:49 Constant Contact has what you need to grab their attention.
    0:00:52 Constant Contact’s award-winning marketing platform
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    0:01:13 Go to ConstantContact.ca and start your free trial today.
    0:01:17 Go to ConstantContact.ca for your free trial,
    0:01:20 ConstantContact.ca.
    0:01:24 – Explaining football to the friend
    0:01:26 who’s just there for the nachos, hard.
    0:01:29 Tailgating from home like a pro with snacks and drinks
    0:01:31 everyone will love, an easy win.
    0:01:33 And with Instacart helping deliver
    0:01:35 the snack time MVPs to your door,
    0:01:38 you’re ready for the game in as fast as 30 minutes.
    0:01:39 So you never have to miss a play
    0:01:41 or lose your seat on the couch
    0:01:44 or have to go head to head for the last chicken wing.
    0:01:46 Shop Game Day faves on Instacart
    0:01:50 and enjoy $0 delivery fees on your first three grocery orders.
    0:01:51 Offer valid for a limited time.
    0:01:53 Other fees and terms apply.
    0:01:55 – Today’s number, $1,100.
    0:01:58 That’s the cost of a platinum bar on Costco’s website.
    0:02:01 Ed Shustui, I saw my doctor yesterday
    0:02:04 and showed him my asshole which had blood coming out of it.
    0:02:08 And he just kept pushing his cart down the Costco aisle.
    0:02:10 – Cleanup aisle two.
    0:02:12 (upbeat music)
    0:02:20 – Welcome to ProfGMark.
    0:02:22 It said that kind of humor.
    0:02:23 As you get older, you’ll get it.
    0:02:24 – You made that one up, surely.
    0:02:25 – I made that one up.
    0:02:26 No, no, no.
    0:02:27 I found that one online.
    0:02:29 – You got that one.
    0:02:30 – You think I’m a sick fuck.
    0:02:34 Anyways, welcome to ProfGMarkets.
    0:02:37 Today we’re discussing Hindenburg short report on Roblox
    0:02:40 and Germany’s shrinking economy.
    0:02:42 Farfinn again.
    0:02:43 Now it’s just Farfinn.
    0:02:46 But here with the news is ProfG.
    0:02:49 Ed, well, it says banter.
    0:02:50 All right, Ed, what?
    0:02:52 Hey, Ed, what are you doing?
    0:02:55 Hey, Ed, what’s going on, young person?
    0:03:00 Have you seen anything good on that TikTok?
    0:03:03 – Actually, I did.
    0:03:06 I did wanna bring up something I saw on TikTok.
    0:03:09 Have you seen Trump’s interview with Andrew Schultz,
    0:03:11 the comedian that just came out recently?
    0:03:12 – I haven’t.
    0:03:16 – There’s this amazing clip that reminded me of you.
    0:03:20 He’s talking about how a lot of people criticize him
    0:03:23 for rambling and he says that actually I don’t ramble.
    0:03:26 Actually, it’s a new word that I’ve created.
    0:03:28 It’s called weaving.
    0:03:30 I weave in and out of topics in a way
    0:03:32 that only a genius can do.
    0:03:34 I feel like you might relate to that, no?
    0:03:35 – I like non sequiturs.
    0:03:36 I think people like them.
    0:03:39 I think the majority of the news that we talk about,
    0:03:40 everyone’s already heard before.
    0:03:42 They want some weaving and bobbing.
    0:03:46 Although, yeah, is it the weave?
    0:03:47 I don’t know if we weave.
    0:03:49 Anyways, I think we’re looking for excuses
    0:03:52 to talk about anything but the actual news.
    0:03:54 – I do wanna hear about LA though,
    0:03:56 ’cause your time’s coming to an end.
    0:03:58 I need to hear if you’ve hung out with any famous people.
    0:04:00 If you’ve done any drugs,
    0:04:01 if you’ve gone to any nice restaurants,
    0:04:02 let’s just get the final roundup
    0:04:04 before you return to the East.
    0:04:05 – Well, you know me.
    0:04:08 I did have dinner last night
    0:04:09 with a very talented celebrity,
    0:04:13 but I like to keep my personal relationships
    0:04:15 and friendships private.
    0:04:17 I just don’t like to name drop,
    0:04:19 so I can’t go into it.
    0:04:23 – Will Arnett, I had dinner with Will Arnett.
    0:04:23 – There we go.
    0:04:25 That’s awesome, how is it?
    0:04:26 – He’s kind of how you would imagine.
    0:04:29 He’s, well, when he’s funny, he’s very thoughtful.
    0:04:31 – More successful than our podcast for one.
    0:04:34 – Yeah, like one of the three most successful podcasts
    0:04:37 in the world, “Smartness.”
    0:04:39 And the thing that really struck me,
    0:04:42 of course, I’m very eluxist, is he’s very handsome.
    0:04:43 – Did he share any secrets
    0:04:45 on how to get a $100 million deal?
    0:04:48 – Yeah, I gave, have your co-host be Jason Bateman
    0:04:53 and Sean Hayes, so I took copious notes on that.
    0:04:54 Have you spent much time in LA?
    0:04:55 – I lived there for a month a couple of years ago.
    0:04:56 – Why was that?
    0:04:58 I forget, you just right out of school?
    0:05:01 – No, no, no, it was, while I was working for you,
    0:05:05 I just got an Airbnb with three of my buddies
    0:05:06 and we just lived there.
    0:05:11 It was all right, but I think you wanna get really rich first.
    0:05:14 I think that’s the vibe, that’s the move in LA.
    0:05:16 – Yeah, I think that’s the vibe in any city,
    0:05:20 but especially though in LA, I actually remember this
    0:05:22 and I’m now virtually saying, what a great boss I am.
    0:05:25 For some reason, I had a shit ton of alcohol in my room.
    0:05:26 – Yeah, that’s right.
    0:05:29 You sent me a bunch of alcohol and we drank all of it.
    0:05:32 It was great and we had a toast in your honor.
    0:05:34 – That’s what you call employee benefits
    0:05:35 here at PropG Media.
    0:05:36 – Exactly.
    0:05:39 – Yeah, my boss is a raging alcoholic
    0:05:41 and buys too much alcohol.
    0:05:42 – And I appreciate it.
    0:05:45 – And with that, let’s move on to what we’re here to do,
    0:05:46 which is talk about the markets.
    0:05:48 Let’s start with our weekly review of market vitals.
    0:05:51 (upbeat music)
    0:05:57 The S&P 500 climbed, the dollar rose,
    0:06:00 Bitcoin fell and the yield on tenure treasuries increased.
    0:06:02 Shifting to the headlines.
    0:06:04 Boeing withdrew a contract offer
    0:06:07 after negotiations with the machinists union broke down.
    0:06:10 The offer would have given workers a 30% raise over four years
    0:06:13 and the strike, which is nearing its one month mark,
    0:06:17 will cost Boeing an estimated $1 billion per month.
    0:06:19 Amazon announced an AI tool for deliveries
    0:06:22 that will shorten routes by roughly 30 minutes.
    0:06:26 The tool, which will be rolled out to 1,000 vans next year,
    0:06:28 will help drivers more efficiently identify
    0:06:31 which packages need to be delivered at each stop.
    0:06:33 The Justice Department is considering
    0:06:35 recommending a breakup of Google
    0:06:37 as one of the potential remedies for its antitrust case.
    0:06:40 However, judge Amit Mehta will not make a decision
    0:06:42 on the final remedy until next summer.
    0:06:45 Google stock fell nearly 2% on that news.
    0:06:49 And finally, Cerebrous Systems may postpone its IPO
    0:06:51 due to a national security review
    0:06:53 of G42’s investment in the company.
    0:06:56 As we discussed last week, UAE based G42
    0:07:00 is both an investor in Cerebrous and its largest customer.
    0:07:03 Scott, your thoughts starting with the breakdown
    0:07:07 of this negotiation between the machinists union and Boeing.
    0:07:09 – Generally speaking, I think there needs to be
    0:07:12 a construct for transferring wealth back
    0:07:15 from kind of the owners to the earners.
    0:07:19 And you have this kind of out of control income inequality
    0:07:23 where the entire company, the organization of a business
    0:07:26 is shaped around the notion of how do we get the value
    0:07:29 of the shares up, which does benefit the economy
    0:07:31 on some levels, but massively benefits the people
    0:07:33 who get the majority of their compensation
    0:07:36 from options on shares, which is senior management.
    0:07:38 And the way you totally optimize for shareholders,
    0:07:41 by frankly, is that every turn you try and keep wages
    0:07:43 as low as possible.
    0:07:45 The objective is to underpay people,
    0:07:49 such that you can transfer money to shareholders,
    0:07:52 increase the share price, and then the top 20, 30 people
    0:07:55 in the company get their golf stream
    0:07:57 or their Boeing business jet.
    0:07:59 The strike here is really, it’s a function
    0:08:02 of how well the industry is doing,
    0:08:06 and also the leverage point.
    0:08:08 At what point in the cycle are they striking?
    0:08:11 And in this instance, it’s somewhere in between
    0:08:13 in terms of their leverage and their timing,
    0:08:15 it’s somewhere in between where the riders were
    0:08:17 with no leverage in a shrinking industry
    0:08:21 and where the longshoremen were with a ton of leverage
    0:08:24 in an incredibly sensitive time.
    0:08:27 Boeing’s offered a 30% pay increase.
    0:08:30 The union is asking for a 40% increase over four years.
    0:08:32 I just think they’re pretty close.
    0:08:33 They’re gonna figure this out.
    0:08:36 The average Boeing machinist makes $75,000 a year.
    0:08:39 So it’s not like this is a pretty highly skilled job.
    0:08:40 And the thing, the data that struck me,
    0:08:43 that me, pulled together is that their wages are really,
    0:08:46 have only increased 8% over the last 10 years.
    0:08:48 And in that same period, consumer prices are up 40%.
    0:08:52 So the purchasing power and prosperity of Boeing workers
    0:08:54 has gone down the last 10 years.
    0:08:58 And the problem is that Boeing has, what’s the term?
    0:09:01 They’ve shit the bed the last few years.
    0:09:02 So they don’t have a ton of leverage.
    0:09:06 It’s still a good company, it’s still a profitable company.
    0:09:07 They’re gonna figure this out, this gets done.
    0:09:08 What are your thoughts?
    0:09:11 – So this has been building up for a while.
    0:09:13 And actually a few years ago,
    0:09:17 the union told their members that they should start saving up
    0:09:21 because they should expect a pretty significant strike
    0:09:24 in the next few years, which I think is really responsible.
    0:09:28 And it just shows that this is actually quite warranted.
    0:09:30 The idea that they have said,
    0:09:35 this is a very coordinated move is a coordinated attack.
    0:09:38 And we need to stockpile for several years.
    0:09:40 And so here they are in 2024,
    0:09:43 Boeing is in an extremely tenuous position itself.
    0:09:45 The stock has crashed,
    0:09:48 their credit rating is on the verge of being downgraded to junk.
    0:09:52 They have $60 billion of debt on the balance sheet.
    0:09:53 And as we have discussed before,
    0:09:58 their doors are also flying off of their aircraft mid-flight.
    0:10:00 So it is a very strange dynamic
    0:10:03 where neither party has much leverage at all.
    0:10:06 They’re both sort of being kicked in the balls,
    0:10:10 Boeing by the stock market and Boeing’s workers by Boeing.
    0:10:12 And so when I look at this,
    0:10:16 I am sort of struggling myself to assess
    0:10:19 where this is going to land in terms of a negotiation.
    0:10:23 I am a little surprised that Boeing didn’t agree
    0:10:26 or were not down to meet their demands of 40%.
    0:10:28 They were down to say 30%,
    0:10:32 but perhaps it just speaks to how bad of a position Boeing
    0:10:32 is in right now.
    0:10:35 The fact that they cannot make those demands.
    0:10:37 So this is a confusing one for me.
    0:10:41 And I’m not sure I have a perfect handle
    0:10:42 on where this is gonna land.
    0:10:43 – Well, unfortunately for him,
    0:10:45 the Boeing CEO said in the last earnings call,
    0:10:48 when talking about some of the challenges they face,
    0:10:48 he said, well, you know,
    0:10:51 and God closes a window, he opens a door.
    0:10:55 And that was just the wrong thing to say
    0:10:56 in an earnings call on Boeing.
    0:10:58 Let’s get to the next story.
    0:11:02 – Okay, let’s talk about how Amazon is using AI
    0:11:05 to transform delivery routes.
    0:11:07 Do you have any thoughts on that story?
    0:11:09 – It’s the boring shit that moves shareholder value.
    0:11:11 The fun stuff that people want to talk about,
    0:11:13 social and everything.
    0:11:17 You know, when I was running L2 or I was a consultant,
    0:11:18 they want to talk about innovation
    0:11:20 and big splashy ideas and Instagram.
    0:11:24 And, you know, they want the fun stuff.
    0:11:26 The stuff that moves shareholder value is really boring shit,
    0:11:29 like reducing a red envelope.
    0:11:31 The best thing we could have done for shareholder value,
    0:11:32 and we try to get focused on it was,
    0:11:34 how do we reduce returns?
    0:11:36 You know, how do we cut,
    0:11:38 how do we cut load times on the pages?
    0:11:40 ‘Cause if you’re load times longer than a third of a second,
    0:11:42 20% of the people bounce.
    0:11:43 There’s just,
    0:11:45 it’s the boring shit that moves shareholder value.
    0:11:48 And with AI, we’re talking about, you know,
    0:11:50 the fun stuff and the kind of dramatic cool things it can do.
    0:11:53 But where AI really impacts the economy
    0:11:55 is around productivity and efficiency.
    0:11:58 And what they’re saying with AI is that they can
    0:12:00 shorten the typical delivery route by 30 minutes.
    0:12:03 Given that Amazon has 390,000 delivery workers
    0:12:08 who earn about $19.40 per hour to deliver seven days per week,
    0:12:11 this reduction would save Amazon
    0:12:13 approximately $1.4 billion a year.
    0:12:15 And then if you assign the multiple,
    0:12:17 you know, this one innovation around AI
    0:12:20 potentially could increase valuation
    0:12:22 or the market share or the market capitalization
    0:12:26 accompanied by 25 to $30 billion in value by using AI
    0:12:28 to just speed up the routes, if you will.
    0:12:32 This stuff, I would imagine the real impact on the economy
    0:12:35 is going to be these little incremental fixes
    0:12:39 around efficiency that help people.
    0:12:40 I mean, the ultimate business strategy,
    0:12:43 the ultimate shareholder strategy
    0:12:46 is the same strategy as Walmart and China as an economy.
    0:12:48 And that is more for less.
    0:12:52 And so I’m a big fan of these little incremental changes.
    0:12:55 I think that, you know, Amazon is always,
    0:12:56 Amazon is about the boring shit
    0:12:57 and about shareholder value.
    0:13:00 And this cuts the swath between the two.
    0:13:02 – Yeah, I have a feeling we’re not going to disagree
    0:13:03 on anything on this episode,
    0:13:05 which is going to be a little bit of a shame,
    0:13:07 but I think that’s exactly right.
    0:13:11 I think when we think about AI,
    0:13:13 the predictions are that AI are going to come in
    0:13:15 and replace everyone.
    0:13:17 But that’s not really what’s going to happen.
    0:13:19 What’s going to happen is exactly what’s happening
    0:13:20 with Amazon here.
    0:13:23 It’s going to just make everything we do
    0:13:25 a little bit faster, a little bit cheaper,
    0:13:27 a little bit easier.
    0:13:29 It’ll be all incremental.
    0:13:31 And I like those numbers that you referenced there,
    0:13:34 the idea that just shaving off half an hour
    0:13:37 in the delivery route will unlock
    0:13:39 more than a billion dollars in savings,
    0:13:41 which will translate to, you know,
    0:13:45 20 to 30 billion dollars in enterprise value.
    0:13:49 I think this is how the AI story gets played out.
    0:13:50 Now, we can also have a conversation
    0:13:53 about how the drivers are going to get slightly screwed here,
    0:13:56 because the reality is that the drivers at Amazon
    0:13:58 are contract workers, they are gig workers,
    0:14:00 which they’re not particularly happy about.
    0:14:02 So they’re being paid per hour,
    0:14:05 which basically just means that you are taking
    0:14:08 that one billion dollars and removing it from their pockets
    0:14:10 and putting it in the pocket of Amazon.
    0:14:12 And we can talk about how, you know,
    0:14:14 that’s maybe you can make the argument
    0:14:16 that that is unfair to the drivers.
    0:14:18 But I think what really happens is that Amazon
    0:14:20 will be taking those savings,
    0:14:23 and it’ll be doing this in all parts of the business,
    0:14:25 but it’ll take those savings,
    0:14:28 and it’s going to invest it in other areas of the business,
    0:14:31 which will result in more value creation,
    0:14:32 in more commerce.
    0:14:33 And I think ultimately,
    0:14:35 and this is why I think this is actually a good thing,
    0:14:38 it will result in more jobs somewhere else.
    0:14:40 – You’re probably too young for this.
    0:14:42 I tell you, you didn’t have a paper route when you were a kid.
    0:14:43 – No.
    0:14:45 – You were probably trying to influence people
    0:14:46 on TikTok or something,
    0:14:48 but speaking of LA, I had a paper route,
    0:14:50 and my route was the Homie Hills,
    0:14:52 or I think it was the LA examiner or some paper,
    0:14:55 and occasionally, you know,
    0:14:57 I’d be late for school or something,
    0:14:58 I’d have to do it very early in the morning,
    0:15:02 and my mom would agree to drive me around my paper route,
    0:15:04 and I’d just throw papers out of her car.
    0:15:06 And we would be so frenzied.
    0:15:09 My mom was the secretary in the valley,
    0:15:12 a lot of traffic, and she’d be, we’d be late.
    0:15:14 And I mean, you would not want to get in the way
    0:15:17 of our lime green opal manta, you know,
    0:15:18 when we were doing our paper route,
    0:15:21 might hear kids, you’re irresponsible,
    0:15:24 oh, you know, sleeping in kids’ paper route.
    0:15:26 You just did not want to be in the way of that car.
    0:15:31 We were flying through the Homie Hills doing my paper route.
    0:15:34 I feel that way, whenever I’m walking my dogs,
    0:15:35 and I see those Amazon delivery people
    0:15:38 stay out of their fucking way.
    0:15:41 I mean, it’s literally, they are hustling.
    0:15:44 And they’re not, the UPS folks,
    0:15:45 I mean, they’re very professional,
    0:15:47 but they’re in the brown uniform,
    0:15:49 and they’re kind of like, hi, how are you?
    0:15:52 The Amazon people are like, bitch, get out the way.
    0:15:54 If I don’t deliver like 183 packages
    0:15:56 in the next 17 minutes,
    0:15:58 I come up on some AI automated thing,
    0:16:00 and this stone on my hand turns green,
    0:16:03 and I’m sent to the vaporizer or whatever.
    0:16:07 I mean, that company optimizes human capital.
    0:16:12 And those folks, I just think, I mean, it’s a free market.
    0:16:15 They are not under any pressure to work for Amazon,
    0:16:17 so I guess everyone’s under pressure to have a job,
    0:16:22 but they just, there’s a just stay out the way
    0:16:24 of an Amazon delivery person.
    0:16:26 – Let’s talk about Google
    0:16:29 and this Department of Justice opinion,
    0:16:32 which is that they are recommending a breakup.
    0:16:34 – Well, it somewhat resembles,
    0:16:38 it echoes back to the 1999 Microsoft antitrust case
    0:16:40 in which the DOJ ruled Microsoft
    0:16:43 had created a monopoly in the PC operating system space
    0:16:46 and blocked Netscape,
    0:16:48 which had kind of the premier browser from competing
    0:16:51 by bundling it and basically predatory pricing.
    0:16:54 The judge ordered Microsoft to be broken up,
    0:16:57 but Microsoft’s appeal kept the company intact.
    0:16:59 Now, even if there’s ruling is overturned,
    0:17:02 which I don’t think it will be,
    0:17:04 it’s actually not antitrust
    0:17:06 that creates the most impact on the economy.
    0:17:09 It’s the scrutiny during antitrust.
    0:17:10 And that is you can bet
    0:17:13 that Alphabet is gonna be very careful
    0:17:16 about not only acquisitions, but more impactful,
    0:17:19 putting small and medium sized companies out of business,
    0:17:22 because they know they are being watched very, very.
    0:17:23 It’s like when you’re on probation,
    0:17:26 you tend to follow the law
    0:17:30 because you know you’re on thin ice.
    0:17:32 I would love to see this company broken up.
    0:17:34 I thought that maybe there was a chance
    0:17:36 they would prophylactically spin YouTube
    0:17:39 ’cause I think YouTube with a 10% share
    0:17:41 of all streaming versus Netflix is 7%,
    0:17:43 could be a creative to shareholders.
    0:17:44 But it doesn’t look like they’re looking to do that.
    0:17:48 The DOJ appears to be considering separating
    0:17:50 Google search business from Android Chrome
    0:17:52 and Google Play on the App Store.
    0:17:54 So I don’t know exactly how those companies
    0:17:57 get spawned as a distinct, I guess Android.
    0:18:00 Would Android make a shit ton of money, wouldn’t it?
    0:18:02 Anyways, it was a distinct company.
    0:18:03 But I like this.
    0:18:05 I think we need more breakups everywhere.
    0:18:09 So back in ’99, the lawsuit against Microsoft
    0:18:13 was a complaint that originated from the DOJ,
    0:18:15 that Microsoft was selling hardware
    0:18:18 that was pre-downloaded with Microsoft software.
    0:18:22 So, you know, Internet Explorer, Windows 95, et cetera,
    0:18:24 which is basically the exact same complaint
    0:18:25 that we’re seeing here
    0:18:29 where Google is negotiating these partnerships
    0:18:32 such that Google Chrome is the default browser.
    0:18:34 It’s a very, very similar dynamic,
    0:18:37 which ultimately, you know,
    0:18:39 first it went to the district court,
    0:18:42 then it went to the Supreme Court who dismissed it,
    0:18:43 then it went back and forth
    0:18:45 between the district court and the appeals court.
    0:18:50 And then ultimately, after four long, boring years,
    0:18:53 the Microsoft and the DOJ settled
    0:18:55 on an agreement that essentially meant nothing.
    0:18:58 And so, you know, I think history would tell us
    0:18:59 that what’s gonna happen here
    0:19:02 is it’ll go back and forth for four or five years.
    0:19:04 We’ll keep on talking about it.
    0:19:06 But ultimately, Google will remain intact.
    0:19:10 So, you know, we’re in for a long four years
    0:19:12 of talking about this is what I will say.
    0:19:16 Let’s just wrap up here with Cerebrus.
    0:19:19 This investigation from the US government into Cerebrus,
    0:19:21 we discussed this company last week,
    0:19:24 this AI chip maker, which is backed
    0:19:26 and whose largest customer is G42,
    0:19:30 which is this AI firm based in Abu Dhabi.
    0:19:32 And this is very strange to me,
    0:19:36 because you might remember a few months ago,
    0:19:39 Microsoft invested in G42.
    0:19:41 And they were only able to do that
    0:19:44 after they got a national security clearance
    0:19:45 from the government.
    0:19:47 And the government basically forced G42
    0:19:51 to sever its ties with China, which it did.
    0:19:52 And then Microsoft was free to invest.
    0:19:55 So now Microsoft is an investor in G42.
    0:19:57 So, I thought we had already been over this.
    0:20:00 I thought that the government had already handled
    0:20:03 this national security problem as it relates to G42,
    0:20:06 but it seems like something else is afoot.
    0:20:08 – Yeah, I don’t know.
    0:20:11 I don’t know how much of this is legitimate security concerns
    0:20:16 or some sort of protectionist slash jingoist attempt
    0:20:19 to make sure that USAI companies maintain their lead
    0:20:23 over any competition across foreign entities.
    0:20:26 But I take, I think you have to assume
    0:20:27 that their concerns are valid,
    0:20:29 because what they’re basically saying here
    0:20:33 is this is just gonna be nothing but a truck stop
    0:20:38 for the transport of sensitive AI technologies
    0:20:42 to adversaries or competitors.
    0:20:45 And you’re just so vulnerable
    0:20:47 when you aren’t that diversified a company.
    0:20:50 I mean, I just don’t, I’m curious
    0:20:52 if we’re even hearing about this company in a year.
    0:20:55 It just kind of popped up really fast AI.
    0:20:58 And the government sort of weighed in and said,
    0:20:59 “Okay, we don’t understand this,
    0:21:02 but we just see that you’re gonna be able
    0:21:04 to get to take very sensitive technology
    0:21:06 and possibly it’ll end up in the wrong hands.”
    0:21:10 So I like it when our, I don’t know,
    0:21:12 our regulators and our security apparatus
    0:21:15 are very thoughtful about our competitive advantage.
    0:21:18 And if you think about our security apparatus,
    0:21:20 there’s sort of the perception of spying and espionage.
    0:21:21 And the majority of people think
    0:21:24 that it’s a James Bond-like character
    0:21:26 saving the world from nuclear war and killing people
    0:21:29 and avoiding, or even like homeland,
    0:21:34 a CIA officer getting into very tense situations
    0:21:36 that involve the Islamic Republic
    0:21:39 or kind of spy versus spy stuff.
    0:21:42 And the vast majority of espionage, as I understand it,
    0:21:47 is a very unassuming person who’s an assistant in a company
    0:21:52 and every once in a while takes a thumb drive,
    0:21:55 downloads a bunch of sensitive information.
    0:21:56 And then before you know it,
    0:21:58 Huawei is producing cell towers
    0:22:01 that look like semen cell towers at a third of the price.
    0:22:04 The majority of espionage is actually corporate espionage.
    0:22:07 It’s economic theft or IP theft
    0:22:09 that the majority of money in spying now,
    0:22:14 even I was reading Dow has all of these licenses on,
    0:22:16 everything in my room or a bunch of things in my room
    0:22:20 are this unique shade of kind of eggshell,
    0:22:23 whether it’s my AirPods case or the cup,
    0:22:25 but I guess this color is fairly unique
    0:22:29 and requires a certain mixture of dyes from different pallets
    0:22:31 and they have trademarks on all these dyes
    0:22:33 and they make a shit ton of money.
    0:22:35 And they figured out somewhere along the lines
    0:22:38 that agents of the CCP downloaded
    0:22:40 all of the kind of corporate secrets
    0:22:42 around how to make all of these different colors
    0:22:44 and now they produce them and offer them
    0:22:48 to Western customers for a fraction of the price.
    0:22:51 And so I like that we’re very protective
    0:22:53 of our intellectual property
    0:22:55 and very sensitive to the idea
    0:22:57 that we need to get in the way
    0:22:59 of what is the ultimate economic strategy
    0:23:00 and that is IP theft.
    0:23:03 And by the way, that was what built America.
    0:23:06 We went up and down the Eastern seaboard
    0:23:09 and built factories based on stolen technology
    0:23:11 from textile factories in the UK
    0:23:14 and we even kidnapped and hired artisans
    0:23:18 to kind of figure out these machinery and these factories,
    0:23:22 but IP theft is the best is by far
    0:23:24 the highest ROI strategy for any economy
    0:23:27 and that is figure out a way legally or illegally.
    0:23:29 I remember when China was launching a space shuttle,
    0:23:32 remember that and it happened to look identical
    0:23:34 to the US space shuttle.
    0:23:36 That is the ultimate economic arbitrage
    0:23:39 is let other people do the R&D, let other universities
    0:23:41 let them figure it out, let them test it
    0:23:43 and then find someone put someone at headquarters there
    0:23:46 and have them put that shit on a thumb drive
    0:23:47 and port it over to them.
    0:23:49 So I think they’re smart to be thoughtful about this
    0:23:51 and very cautious about it.
    0:23:53 We’ll be right back after the break
    0:23:56 with a look at a short seller report on Roblox
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    0:27:55 – We’re back with ProfG Markets.
    0:27:58 Hindenburg Research has shorted Roblox
    0:28:00 accusing the company of inflating its user metrics
    0:28:05 and operating a quote pedophile hellscape.
    0:28:06 Regarding that first accusation,
    0:28:10 Hindenburg estimates Roblox overreports its daily user base
    0:28:15 by 25 to 42% and its engagement hours by 100%.
    0:28:18 And on the second more alarming point,
    0:28:20 Hindenburg claims it found Roblox members
    0:28:22 trading child pornography
    0:28:26 and soliciting sex from minors on the platform.
    0:28:28 Roblox shares initially dropped 10%
    0:28:30 following Hindenburg’s report,
    0:28:32 but the day after they recovered.
    0:28:37 Scott, I know you’ve talked about Roblox in the past.
    0:28:38 From my understanding,
    0:28:41 you were quite bullish on the company at one point.
    0:28:45 What do you make of this new development?
    0:28:46 – So I got this wrong.
    0:28:48 I mean, I don’t know who to believe here
    0:28:51 ’cause obviously the incentives here are for Roblox
    0:28:53 or for Hindenburg to push the stock down, right?
    0:28:55 They’ve taken a huge short position.
    0:28:58 And when you call someone a pedophile hellscape
    0:29:00 or a company a pedophile hellscape,
    0:29:02 I mean, that’s just not nice to say about the Catholic church.
    0:29:05 Oh wait, they’re talking about Roblox.
    0:29:08 Sorry, anyways, little Freudian slipped there.
    0:29:09 Little Freudian slipped.
    0:29:10 I don’t know what to think here.
    0:29:12 Roblox has about 3,000 moderators.
    0:29:15 TikTok has three times the number of daily users,
    0:29:17 but 13 times more moderators.
    0:29:21 In 2023, Roblox reported over 13,000 incidents
    0:29:22 of child exploitation in the National Center
    0:29:24 for missing and exploited children
    0:29:26 up from 3,000 the year before.
    0:29:29 It also responded to more than 1,300 subpoenas
    0:29:31 and search warrants from law enforcement,
    0:29:34 a jump of almost one-third from 2022.
    0:29:36 I’m just sort of headed the same way here.
    0:29:41 And that is, I think that these companies
    0:29:44 could figure out a way to make sure,
    0:29:46 like if you walk by a park,
    0:29:49 they have these signs that say no adults allowed
    0:29:51 unless accompanied by children.
    0:29:53 They don’t want strange adults hanging around
    0:29:55 in the kid park.
    0:29:57 I mean, first off, if you look at the data,
    0:29:59 we overprotect children offline
    0:30:01 and we underprotect them online.
    0:30:04 They could figure out a way to ensure
    0:30:06 that there are no adults on this platform
    0:30:10 or anonymous accounts messaging kids.
    0:30:12 And I don’t doubt that it’s difficult,
    0:30:15 but these firms manage to solve much more difficult problems
    0:30:17 when there’s a profit incentive.
    0:30:20 The hard part here, Ed, is you have a company
    0:30:25 whose incentive is to exaggerate everything.
    0:30:27 And I’m not saying there’s not a problem here,
    0:30:30 but if Surgeon General Vivek Murthy came out with this,
    0:30:34 I would give it a lot more credence, veracity.
    0:30:35 What are your thoughts?
    0:30:38 – Yeah, the two accusations are,
    0:30:41 one, that they inflated their user numbers.
    0:30:42 And the specific accusation is that
    0:30:45 there are many bots on Roblox.
    0:30:47 And so they’re saying that Roblox is double counting
    0:30:49 and counting bots in their numbers.
    0:30:53 And the second is that it’s a pedophile hellscape.
    0:30:55 And I think that both of those accusations are true.
    0:31:00 But to your point, I think those accusations are also true
    0:31:04 of basically every single platform on the internet.
    0:31:08 So from Twitter, which has openly admitted
    0:31:10 to overstating its user numbers,
    0:31:15 which was a huge problem during the whole Elon acquisition,
    0:31:18 to Instagram, which according to studies
    0:31:20 is a host of nearly a third
    0:31:23 of all child predator interactions,
    0:31:28 to Facebook, a platform from which 94%
    0:31:31 of child pornography originates.
    0:31:34 This is just a description of the internet,
    0:31:37 fake, lying about the numbers,
    0:31:41 and also hosting the exploitation and abuse of children.
    0:31:44 So it’s just ubiquitous.
    0:31:45 And I think the reason we’re paying
    0:31:48 a little bit more attention to Roblox here
    0:31:52 is because it is specifically targeted to children.
    0:31:55 So if you just look at the demographic numbers,
    0:31:59 42% of Roblox’s users are under the age of 13
    0:32:03 and 58% are under the age of 17.
    0:32:07 So this really is a children’s platform.
    0:32:10 But I would hope that we can take this level of scrutiny,
    0:32:12 which I do think is warranted.
    0:32:14 And I would hope that we can start applying it
    0:32:17 to the rest of the internet companies.
    0:32:19 Because for some reason, as you pointed out,
    0:32:22 we have a much higher bar for what constitutes
    0:32:26 illegal and immoral practices in the physical world
    0:32:29 far higher than we do in the digital world,
    0:32:31 despite the fact that we are now leading
    0:32:35 the majority of our waking lives on the internet.
    0:32:36 – There’s clearly a problem.
    0:32:39 Whether it qualifies as a pedophile hellscape
    0:32:41 is unfair relative to the other platforms.
    0:32:43 I think we’re gonna find out.
    0:32:46 But just looking at it through a shareholder lens,
    0:32:49 the stock is probably overvalued.
    0:32:50 It trades at 8.6 times sales,
    0:32:54 which is a 57% premium to gaming peers.
    0:32:57 And a 2022 survey found that 21% of children in the US
    0:33:01 who played Roblox spent more than 10 hours per week
    0:33:02 on the platform.
    0:33:06 There’s just too much shareholder value in addiction.
    0:33:08 – Especially the addiction of children.
    0:33:09 – The addiction of kids.
    0:33:11 And you just think about how,
    0:33:15 quite frankly, just fucked up this is.
    0:33:17 It’s very, it’s really frightening.
    0:33:19 And I was kind of hoping Roblox would be the good guy
    0:33:22 or the good gal that spent a disproportionate amount
    0:33:25 of the money and created a safe place online for kids.
    0:33:28 But there’s just so much money in addiction
    0:33:32 and going further and further downstream to younger people.
    0:33:34 And you can just see an environment
    0:33:37 where I think we’re just gonna punch out millions of kids
    0:33:40 who are just dopa monsters.
    0:33:43 – It’s also interesting to me one that Roblox
    0:33:48 is sort of built off of the backs of developers
    0:33:50 because it’s not Roblox,
    0:33:53 the company that is developing games within the platform.
    0:33:56 It’s the users who are developing the games
    0:33:57 within the platform.
    0:34:00 So that’s a very interesting detail.
    0:34:02 And it was something that I think Roblox
    0:34:08 touted because it basically said
    0:34:10 that it’s gonna benefit from network effects.
    0:34:13 And look how enthusiastic our users are.
    0:34:16 They’re actually building within the game.
    0:34:17 But I’ve never really liked this company
    0:34:20 ’cause you think about what that actually means.
    0:34:21 You think about that number.
    0:34:26 42% of the usership is below the age of 13,
    0:34:29 which means that the developers
    0:34:31 are 12 year old kids actually.
    0:34:34 It’s 12 year olds who are going online
    0:34:36 and who are building these games on Roblox.
    0:34:39 And so when you really think about it,
    0:34:41 what Roblox has done is they have figured out a way
    0:34:45 to siphon value from children
    0:34:47 who are getting addicted to the platform
    0:34:49 and creating games on the platform
    0:34:51 and basically not paying them.
    0:34:54 The retort from Roblox would be actually we do pay them.
    0:34:56 We pay them in Robux.
    0:35:00 My response is Robux is a virtual currency
    0:35:03 that you can only spend inside the game.
    0:35:06 And this goes back to the early 1900s,
    0:35:10 this idea of script where you’d have mining companies
    0:35:12 and logging companies who would pay their employees
    0:35:15 with internal currency that could only be used
    0:35:17 to buy things within the company’s camp.
    0:35:19 And it essentially forced workers
    0:35:21 to spend money at the company.
    0:35:25 And this was something we banned in the US in the 30s.
    0:35:28 So this to me is a very similar thing
    0:35:30 that I think it’s very easy to,
    0:35:32 I think they did an incredible job
    0:35:35 of making it seem optimistic and exciting
    0:35:38 and it’s encouraging children to be entrepreneurial.
    0:35:40 But when you really think about it,
    0:35:42 it’s a very similar dynamic.
    0:35:45 If this weren’t an online company,
    0:35:47 if this weren’t happening on the internet,
    0:35:51 I think we’d be a lot more concerned
    0:35:52 about this business model.
    0:35:55 And I think it’s highly likely that we’d say,
    0:35:56 “Actually, this is illegal.”
    0:36:01 I mean, even the sexual exploitation that we’re seeing,
    0:36:04 and I’ll just give you some anecdotes
    0:36:07 of what has happened in the past couple years.
    0:36:08 So this year in New Jersey,
    0:36:10 there was an 11-year-old girl who was kidnapped
    0:36:12 by a man that she met on Roblox.
    0:36:14 And last year in Indiana,
    0:36:16 there was a 15-year-old girl who was kidnapped by a man
    0:36:17 she met on Roblox.
    0:36:20 And in Utah, there was a 13-year-old boy
    0:36:22 who was abducted and sexually abused
    0:36:24 by a man that he met on Roblox.
    0:36:25 And there have been many, many others.
    0:36:28 As I mentioned, this happens on the other platforms too.
    0:36:31 A lot of sexual predators meeting kids on Facebook,
    0:36:33 on Instagram, on Snapchat, et cetera.
    0:36:35 But I think the question becomes,
    0:36:39 if this were a physical company,
    0:36:43 would we be saying that this is flat out illegal?
    0:36:47 To what extent is Roblox responsible for the fact
    0:36:49 that sexual crimes against children
    0:36:51 are originating on its platform?
    0:36:52 – You’re absolutely right.
    0:36:54 I was just thinking, just as you said that,
    0:36:55 you inspired a thought.
    0:36:57 And that is, what if over the last couple of years,
    0:37:00 Disney, which is a bigger company, worth a lot more,
    0:37:04 what if three kids in the last, whatever it is, 24 months,
    0:37:06 three teenagers had been kidnapped and abused
    0:37:07 from a Disney park?
    0:37:12 I mean, they shut the fucking park down.
    0:37:14 Or there would be cameras everywhere
    0:37:17 and you would be able, I mean, airlines.
    0:37:19 What if all of a sudden on airlines,
    0:37:21 people, kids were being kidnapped?
    0:37:23 I used to travel when I was a kid.
    0:37:25 Well, after my parents got divorced,
    0:37:27 I would travel alone on an airline.
    0:37:28 My mom would drop me off
    0:37:30 and I’d get a little sticker saying,
    0:37:32 I’m a traveling minor alone
    0:37:34 and they’d look out for me or what have you.
    0:37:39 But what if, now, if I’m traveling alone with my sons,
    0:37:41 sometimes I’m asked for a letter,
    0:37:45 like a notarized letter from their mother
    0:37:47 saying it’s okay that I travel
    0:37:49 and take them out of the country with,
    0:37:51 I need her permission.
    0:37:52 ‘Cause the airlines are like,
    0:37:55 we just can’t have kids kidnapped, we can’t.
    0:37:58 But if you do it online and it involves innovation
    0:38:01 and digital, it’s the Wild West.
    0:38:03 And you’re exactly right.
    0:38:06 What would happen if these kids were being kidnapped
    0:38:12 at EPCOT or at Universal Studios?
    0:38:15 They just would shut, they’d shut the fucking thing down.
    0:38:16 I’m with you.
    0:38:19 I think what you said was really powerful.
    0:38:20 We’ll be right back after the break
    0:38:22 with a look at Germany’s struggling economy.
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    0:40:14 – We’re back with ProfG Markets.
    0:40:16 Germany’s economy is expected to shrink
    0:40:18 for the second year in a row.
    0:40:21 The government’s 2024 GDP forecast
    0:40:24 was revised down from 0.3% growth
    0:40:26 to a 0.2% contraction.
    0:40:28 That’s disappointing.
    0:40:31 They’re not entirely surprising news for the country.
    0:40:34 Last year, Germany’s economy was the weakest
    0:40:37 of its large Eurozone peers.
    0:40:39 So, Scott, I can get into the details
    0:40:42 of what I think the main issues are,
    0:40:43 why this is happening in Germany.
    0:40:47 But I would like to just get your initial reaction,
    0:40:50 having just been in Germany and Munich.
    0:40:51 Does this surprise you at all?
    0:40:52 What are your thoughts?
    0:40:54 – Yeah, quite frankly, it does surprise me.
    0:40:57 So, a lot of people would argue that our growth
    0:40:59 is artificial and masked by the fact
    0:41:02 that I’m taking your credit card
    0:41:07 and pushing $2 trillion that are not being paid for
    0:41:08 that are going on your credit card
    0:41:10 into the economy, which creates growth,
    0:41:11 or at least the illusion of growth
    0:41:14 that might come back and bite us in the ass.
    0:41:15 Like, I can create the illusion of growth
    0:41:16 if you give me a credit card
    0:41:18 where I spent $70,000 on a household
    0:41:21 that’s making $50,000, which is effectively
    0:41:22 what we’re doing right now.
    0:41:25 They essentially have a balanced budget policy.
    0:41:27 The Germans are grown-ups.
    0:41:30 And they say they limit the federal deficit
    0:41:34 to 0.35% of GDP, which has limited their ability
    0:41:36 to make these sort of four-leaning infrastructure investments
    0:41:37 that quite frankly, sometimes pay off
    0:41:40 and grow the economy faster than the deficit.
    0:41:42 But in the short run, at a minimum,
    0:41:43 kind of juice the economy.
    0:41:45 And they said, no, we’re the adults in the room,
    0:41:48 we’re not going to have this kind of sugar high of growth.
    0:41:52 And they kept through from 2014 to 2019,
    0:41:54 Germany posted budget surpluses and interest rates
    0:41:56 were negative.
    0:41:58 The government kept infrastructure investments to a minimum.
    0:42:00 Now German automakers, including Volkswagen,
    0:42:02 are struggling to compete with more modernized
    0:42:04 EV makers in China.
    0:42:06 I think that, I mean, if you look,
    0:42:08 the numbers are pretty striking here.
    0:42:13 So the GDP growth in 2024 in the US was 2.5%.
    0:42:17 In the UK, it’s 1.1%, the Eurozone, it’s 0.7%,
    0:42:19 Japan, negative 0.1%, Germany, negative 0.2%,
    0:42:22 India, plus seven.
    0:42:24 And then if you look at the stock markets,
    0:42:28 Germany’s DAX over the last 10 years is up 37%
    0:42:32 and the SP has to get this up 200%.
    0:42:33 I mean, it’s just amazing.
    0:42:38 The Nikkei is up 157, the Nifty 50 and India is up 216,
    0:42:40 but still on a risk-adjusted basis,
    0:42:42 we’ve just outperformed everyone.
    0:42:46 Germany’s public investment to GDP ratio is 2.6%,
    0:42:49 which is lower than the Eurozone at 3.1
    0:42:51 and the US at 3.3.
    0:42:54 If I were to try and talk about
    0:42:57 what is holding back the German economy,
    0:43:01 it’s a weird, it’s a weird duality.
    0:43:06 And that is, if you get out of Germany in high school
    0:43:09 and you took auto shop or you’re just fairly,
    0:43:12 fairly talented or handy or disciplined,
    0:43:17 you can get a pretty good job working in the auto industry
    0:43:19 and find a decent place to live.
    0:43:20 And if your partner works,
    0:43:23 you can have a pretty nice middle-class life there
    0:43:25 on a middle-class salary.
    0:43:28 And in the US, you can’t.
    0:43:29 And so the motivation,
    0:43:31 America believes in winners and losers.
    0:43:35 And the upside to a lack of a safety net
    0:43:37 and a lack of opportunity,
    0:43:38 and I hate to frame it this way,
    0:43:41 is people in the US are very motivated to take risks
    0:43:45 and start business and try and crawl up the ladder.
    0:43:49 I don’t think the same incentives are in place in Germany.
    0:43:53 Germany has had an incredible lack of innovation.
    0:43:57 There’s just strikingly few unicorns in Germany.
    0:43:59 It’s an economy, it’s the biggest economy in Europe.
    0:44:01 And I believe the UK,
    0:44:06 because of its payments companies has more unicorns.
    0:44:08 So in a weird way, I wonder if the safety net
    0:44:10 or the fact that you can have a nice life
    0:44:12 without taking the types of risks
    0:44:14 that Americans are more apt to take
    0:44:16 has hurt some of their innovation.
    0:44:18 ‘Cause name, well, let me do this.
    0:44:20 Can you name a unicorn to come out of Germany?
    0:44:22 Can you name any cut Germany
    0:44:24 as a third largest economy in the world?
    0:44:27 What tech company can you name out of Germany right now?
    0:44:29 – The company I think it was SAP,
    0:44:33 Enterprise SAS, and they’ve done very well.
    0:44:35 But if you look at the rest of the economy,
    0:44:37 you’re exactly right.
    0:44:39 It’s not tech companies, it’s not software,
    0:44:43 it’s not services, it’s basically all industrial companies,
    0:44:45 mostly just auto companies.
    0:44:46 And the stat that I have here,
    0:44:48 which I just find remarkable,
    0:44:51 is that NVIDIA alone is more valuable
    0:44:55 than the entire German stock market combined.
    0:44:57 But there are a couple of things
    0:44:59 that you said there in that macro data,
    0:45:01 which I think are quite interesting.
    0:45:05 One was you were mentioning this
    0:45:07 public infrastructure spending,
    0:45:08 it’s public investment,
    0:45:11 which is only 2.5% of GDP,
    0:45:13 and that’s far lower than the rest of Europe,
    0:45:15 and it’s also a lot lower than the US,
    0:45:19 and we’re not even that big into public infrastructure.
    0:45:21 So that’s one piece.
    0:45:25 The other piece is the debt that you mentioned.
    0:45:28 So the debt to GDP ratio in Germany is around 60%,
    0:45:31 which is way, way lower than us,
    0:45:33 way, way lower than the rest of the G7.
    0:45:36 And if you look at the private sector in Germany,
    0:45:41 there is this big surplus of savings among companies.
    0:45:43 So private sector savings
    0:45:46 make up roughly a third of GDP in Germany,
    0:45:51 which is again far higher than the rest of its peers.
    0:45:54 So two main insights here,
    0:45:58 which is that Germany is very, very scared/reluctant
    0:46:00 about spending,
    0:46:04 and two, they’re very, very afraid of debt.
    0:46:09 It’s basically the polar opposite of the US.
    0:46:11 And I think that you can argue,
    0:46:14 maybe you could argue that that demonstrates
    0:46:17 that they are fiscally responsible.
    0:46:18 They don’t wanna just overspend,
    0:46:22 they don’t wanna just borrow to the hilt like we do.
    0:46:24 But what’s interesting is we’re also seeing
    0:46:28 the other side of being perhaps too responsible,
    0:46:30 perhaps not risk aggressive enough,
    0:46:32 which is the great thing about debt
    0:46:35 is that you borrow money and you take the risk
    0:46:37 and then you invest that capital
    0:46:39 into building things into the future.
    0:46:42 And that’s what a lot of companies do too.
    0:46:45 So I’d be interested to see here
    0:46:47 how you view that balance
    0:46:50 because I’m looking at Germany’s economy right now.
    0:46:54 And to me, this is the dark side of being responsible.
    0:46:57 This is the dark side of being fiscally conservative.
    0:47:00 Your economy just starts to wither and wilt
    0:47:03 and now they are officially in a two year long recession.
    0:47:05 – Well, there is good debt
    0:47:08 in the sense that when I was on the board
    0:47:11 of Urban Outfitters back in the,
    0:47:13 I was there for four years from I think,
    0:47:18 2018 to 2022 and we had Goldman, our bankers come present.
    0:47:20 And I asked, how much can we borrow money at?
    0:47:23 We didn’t need money, we were spending our cash.
    0:47:26 And they said, well, you could probably borrow money.
    0:47:27 I think it was like at 2 1/2%.
    0:47:29 And I’m like, why wouldn’t we go borrow
    0:47:30 a couple of billion dollars
    0:47:34 and either get very aggressive around acquisitions
    0:47:36 or get, or buy stock back.
    0:47:39 I mean, if you can borrow money, there is good debt.
    0:47:43 And as long as you can justify forward-leaning investment,
    0:47:45 and sometimes when your economy goes into the doldrums,
    0:47:48 it does make sense to, you know,
    0:47:51 to quite frankly, turn the printing presses on
    0:47:53 and try and jumpstart the economy.
    0:47:56 The tough part in what economies typically don’t do
    0:47:58 is that, or we haven’t done since the Clinton years,
    0:48:02 is when it’s the economy’s strong to maintain some discipline,
    0:48:04 even cut some costs while the economy is strong,
    0:48:06 ’cause cutting costs while the economy is strong,
    0:48:08 you’re not gonna send it into a recession
    0:48:12 ’cause hopefully the economic, the tailwinds supersede
    0:48:16 or greater than the headwinds of cutting your spending.
    0:48:18 We don’t do that anymore.
    0:48:21 We, it’s like, we, okay, we can make an excuse
    0:48:23 to pump $7 trillion in the economy during COVID.
    0:48:26 You can make a really rational argument and they made it
    0:48:28 that it’s better to overdo it than to underdo it.
    0:48:31 But then when the economy comes ripping back
    0:48:34 and company stocks are going fucking crazy,
    0:48:35 do we say, okay, now it’s time
    0:48:37 to pay a little bit more back?
    0:48:39 No, we don’t.
    0:48:41 So I would, you know, Germany is probably also,
    0:48:43 I think the thing we haven’t been talking about also
    0:48:45 is that Germany made a very big bet,
    0:48:49 and I forget the term, where they would engage Russia.
    0:48:52 And I would have made the same argument.
    0:48:55 Basically when a country opens a McDonald’s,
    0:48:57 it’s less likely to go to war with us.
    0:49:00 And they said, if we engage Russia in commerce,
    0:49:02 specifically around energy, it’ll be good for us.
    0:49:05 They started unplugging their nuclear reactors
    0:49:07 and they became way too dependent.
    0:49:10 Their energy costs skyrocketed
    0:49:12 through their economy into a bit of a freeze.
    0:49:14 – Just to clarify on that point though,
    0:49:18 because that is, that was the beginning of their problems.
    0:49:21 And I think they’re still blaming their issues
    0:49:24 on the Russia problem where they were too reliant
    0:49:25 on Russian energy.
    0:49:28 But if you look at gas prices, they have sort of normalized.
    0:49:31 So at this point, they can’t be making that argument.
    0:49:34 But to your point, yes, that’s where it all sort of began.
    0:49:36 – The final point I want to make here
    0:49:39 is that the most important company in my view right now
    0:49:42 in Germany is a company that’s a unicorn.
    0:49:44 It’s a company called Salonis.
    0:49:46 It’s a SaaS business workflow company
    0:49:50 that helps optimize decision making for businesses,
    0:49:52 creates efficiencies, finds where they’re,
    0:49:56 where business improvement processes are most ripe
    0:49:56 where they should invest.
    0:49:58 – Sounds very boring and very profitable.
    0:50:00 – This company’s on fire.
    0:50:03 And I think they’re gonna do six or 700 million in revenue.
    0:50:07 They’re growing like crazy, super impressive founders.
    0:50:10 And what happens is when you have one unicorn,
    0:50:13 hopefully it goes public, hopefully it has a huge pop.
    0:50:15 And then the wealth that creates internally,
    0:50:18 people decide, I have family in Stuttgart
    0:50:21 or I have family in Hamburg, I’m gonna stick here.
    0:50:23 And they become rich and they start a venture capital firm
    0:50:26 and they start investing locally.
    0:50:30 Germany is dying for a unicorn.
    0:50:34 If I were the German head of industrial growth
    0:50:35 or whatever in Germany,
    0:50:38 I would really be rooting for Salonis
    0:50:43 because they need a big winner here to inspire.
    0:50:46 Everyone talks about Berlin being this hub,
    0:50:49 the central hub for innovation and tech.
    0:50:51 Okay, who?
    0:50:51 Like what?
    0:50:53 What’s come out of there?
    0:50:56 So they need a big win.
    0:50:59 The reason why I think Germany will,
    0:51:02 I mean, I’m just an enormous fan of Germany.
    0:51:04 One, I think culture matters.
    0:51:05 I think quality of life.
    0:51:08 I mean, Munich is just a spectacular city.
    0:51:10 If I spoke German, I would live in Munich.
    0:51:13 They have fantastic football,
    0:51:15 which is obviously very important.
    0:51:17 But these are wonderful cities.
    0:51:19 England basically has London.
    0:51:20 France basically has Paris
    0:51:21 and I’m gonna get shit for that.
    0:51:23 But they have one economic center.
    0:51:28 Germany has five or six really strong industrial centers.
    0:51:30 They work hard, they play hard.
    0:51:31 The other thing about Germany,
    0:51:32 and this is totally off topic,
    0:51:33 if you know anything about German history
    0:51:36 and it’s kind of a cautionary tale,
    0:51:38 if you were to pick the society
    0:51:40 that has been the most progressive,
    0:51:41 the most forward thinking,
    0:51:43 the embrace of jury trials,
    0:51:44 the embrace of immigrants,
    0:51:46 the embrace of academia,
    0:51:49 the embrace of a thriving gay community.
    0:51:51 Over the last 200 years,
    0:51:52 who would be the most progressive
    0:51:55 over that 200 year frame?
    0:51:59 It would be Germany with a huge asterisk
    0:52:03 around this 11 year descent into darkness.
    0:52:04 But Germany is really arguably
    0:52:06 one of the most progressive enlightened societies
    0:52:08 in the world.
    0:52:09 And so I think people,
    0:52:12 and only as the economic engine of Europe,
    0:52:15 if they sneeze, all of Europe catches a cold.
    0:52:16 You know, you got a roof for Germany.
    0:52:18 Anyone who spent time in Germany,
    0:52:20 you just realize that this is kind of,
    0:52:23 this is just a wonderful Western nation.
    0:52:24 So I’m rooting for them,
    0:52:27 but they, oh my gosh, they are desperate.
    0:52:30 No country has been more ripe or deserving
    0:52:31 of a unicorn right now
    0:52:35 that re-inspires or reignites the tech community
    0:52:36 than Germany.
    0:52:38 – Yeah, but it all plays into the same thing,
    0:52:40 which is they need to take more risk.
    0:52:44 And you know, you need to invest in risk capital.
    0:52:46 You need to start looking at startups
    0:52:48 and start investing in them
    0:52:50 and making slightly bolder bets.
    0:52:52 The one other detail,
    0:52:54 which I think is very important
    0:52:56 when it comes to Germany’s economy
    0:52:59 is this demographic problem.
    0:53:02 So in the US, the average age,
    0:53:06 the median age in the US is 39.
    0:53:10 The median age in Germany is 47.
    0:53:13 It is the fourth oldest country in the world.
    0:53:14 – Really?
    0:53:15 – And as a result,
    0:53:18 they have been seeing their labor force start to shrink,
    0:53:21 which they have slightly been addressing
    0:53:22 through immigration,
    0:53:24 but immigration has become a political issue
    0:53:27 and an actual issue in some cases.
    0:53:29 And so that might not continue.
    0:53:32 So it’s continuing to shrink and it is expected,
    0:53:34 the labor force, the working age population
    0:53:38 is expected to decrease over the next five years
    0:53:41 three times faster than the Eurozone average
    0:53:44 and six times faster than the US.
    0:53:48 So this is a very, very old nation,
    0:53:51 which means you’re gonna see a lot more pressure
    0:53:54 on its pension program, its social security program.
    0:53:59 And also it’s gonna be just a far less productive society,
    0:54:01 a less productive economy.
    0:54:05 So it’s sort of the worst of both worlds here,
    0:54:07 where they’ve already got their issues.
    0:54:08 They need to start figuring out a way
    0:54:10 to get out of that hole.
    0:54:11 But if you look at the demographics issue,
    0:54:13 which I agree with you on,
    0:54:17 I believe is one of the most important forces in economics.
    0:54:19 It does not look good for Germany.
    0:54:20 – Well, as Peter Drucker said,
    0:54:22 kind of my role model around economics,
    0:54:25 he just always said demographics are destiny.
    0:54:27 If you look at any industry,
    0:54:28 it can usually,
    0:54:30 its decline or its ascent can be reverse engineered
    0:54:31 to demographics.
    0:54:33 And what you’re saying is it’s a really ugly picture.
    0:54:35 The advantage they have
    0:54:37 is that they will always be an attractive place
    0:54:38 for immigrants.
    0:54:42 And I would think they’d be able to solve that birth-earth.
    0:54:45 But anyways, it’ll be interesting.
    0:54:49 But I’m a huge fan of,
    0:54:50 I think we’re rooting for Germany.
    0:54:52 I think they’re a fantastic ally
    0:54:54 and just a wonderful culture.
    0:54:57 – Let’s take a look at the week ahead.
    0:55:00 Second quarter earnings season continues with the banks,
    0:55:01 Goldman Sachs, Bank of America,
    0:55:04 US Bank and Morgan Stanley are all reporting.
    0:55:07 And we’ll also see earnings from Johnson and Johnson,
    0:55:10 American Express and Netflix.
    0:55:11 Scott, do you have any predictions for us?
    0:55:13 – Well, I just think we’re about to see
    0:55:18 the first major externality of AI.
    0:55:19 And that is,
    0:55:23 I believe that some of the misinformation around FEMA,
    0:55:26 which is really dangerous and has been spread by people,
    0:55:29 including this guy who owns an EV company
    0:55:31 and sends shit into space.
    0:55:36 Spreading misinformation that you can’t trust FEMA
    0:55:38 or that they’re spending their run out of money
    0:55:39 and they’re spending it on illegal immigrants.
    0:55:42 All of this misinformation creates confusion
    0:55:44 across people who are really suffering
    0:55:49 and need good information on how to access resources
    0:55:50 when in need.
    0:55:54 That is a dumpster fire compared to the nuclear mushroom cloud
    0:55:55 we’re gonna experience over the next three weeks
    0:55:58 in terms of the run up to the election.
    0:56:01 A combination of increased social media activity,
    0:56:04 the ability to generate content through AI,
    0:56:08 just spin up tens of thousands of fake accounts,
    0:56:10 test a million times per second,
    0:56:13 the iteration of content that goes viral,
    0:56:15 a polarized media environment.
    0:56:18 I think we’re gonna see all sorts of videos,
    0:56:21 deep fake videos of violence at polling stations
    0:56:23 and key swing districts.
    0:56:26 I think that just the zone is gonna get so flooded
    0:56:30 with misinformation that it’s gonna discourage people
    0:56:34 to vote and not know what’s true, what isn’t.
    0:56:37 And all the platforms are gonna feel really bad about it
    0:56:39 the day after the election.
    0:56:42 And the fear is what happens,
    0:56:45 not only what happens leading up to the election,
    0:56:48 but the misinformation that then gets distributed
    0:56:50 around quote unquote a fake election.
    0:56:54 What happens when two people show up on inauguration day,
    0:56:57 each with their own supporters
    0:56:59 and even their own army potentially?
    0:57:01 I mean, this shit could,
    0:57:03 it could spin out of control pretty fast.
    0:57:06 And the ability to generate misinformation,
    0:57:09 test it and then distribute it across these porous platforms
    0:57:11 who don’t, as you referenced,
    0:57:14 just have not put in place safeguards.
    0:57:16 This is the first big externality.
    0:57:21 This is the first big puff of carbon into the air of AI.
    0:57:23 It’s gonna be misinformation over the next three
    0:57:25 to four weeks leading up to the election.
    0:57:32 – This episode was produced by Claire Miller
    0:57:34 and engineered by Benjamin Spencer.
    0:57:36 Our associate producer is Alison Weiss,
    0:57:37 our executive producer is Catherine Dillon,
    0:57:39 Mia Silverio is our research lead
    0:57:42 and Drew Burroughs is our technical director.
    0:57:43 Thank you for listening to “Prof.G Markets”
    0:57:45 from the Vox Media Podcast Network.
    0:57:47 Join us on Thursday for a conversation
    0:57:50 with Alice Hahn only on “Prof.G Markets”.
    0:57:56 ♪ Lifetimes ♪
    0:58:03 ♪ You help me ♪
    0:58:08 ♪ In kind reunion ♪
    0:58:15 ♪ As the world turns ♪
    0:58:20 ♪ And the dark lights ♪
    0:58:23 ♪ In light ♪
    0:58:25 (gentle music)

    Follow Prof G Markets:

    Scott and Ed open the show by discussing the ongoing machinist strike at Boeing, Amazon’s new AI tool for delivery drivers, the DOJ’s suggested remedies for the Google antitrust case, and a potential delay in Cerebras Systems’ IPO. Then they break down Hindenburg’s accusations against Roblox and discuss why its business model is so problematic. Finally, they break down Germany’s economic issues and why the country’s lack of spending might be the root cause of its problems. For our take on the Tesla robotaxi event and the stock’s resulting drawdown, tune in on Thursday.  

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  • Modern Medicine and its Blind Spots — with Dr. Marty Makary

    AI transcript
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    0:02:06 fees and terms apply. Episode 323 chose the area code serving the
    0:02:11 state of Minnesota in 1920, Babe Ruth was sold to the New York Yankees from the Boston
    0:02:18 Red Sox and the NFL was founded. My two favorite forms of media, the NFL and the Boutsler.
    0:02:25 I just love watching people fight over balls in a ring.
    0:02:36 Go, go, go!
    0:02:41 Welcome to the 320th episode of the Prop G Pod. In today’s episode we speak with Dr.
    0:02:47 Marty McCary, a renowned surgeon and Professor Johns Hopkins, public health expert and leading
    0:02:53 advocate for healthcare transparency and a two-time New York Times bestselling author.
    0:02:57 We discussed with Marty his latest book, Blind Spots, when medicine gets it wrong and what
    0:03:02 it means for our health. We get into what modern medicine gets wrong, we’re gonna need
    0:03:07 a bigger boat and the issues of over medication and his thoughts on weight loss drugs, which
    0:03:13 we talk a lot about here. Okay, what’s happening? The dog is in L.A. for a week. Hello ladies,
    0:03:21 angeles los, los angeles. But I’m trying to be a little bit more healthy this week,
    0:03:26 hanging out, working out, saying a bunch of friends. I met with two very charming Netflix
    0:03:33 executives last night from the prestige group. Super talented woman from AMC and HBO working
    0:03:38 on my, I don’t know if you’ve heard, but I’m working on an original scripted series based
    0:03:45 on big tech that’s been purchased by Netflix for a full season. Just something I do. Just
    0:03:49 something I’m doing. I’m kind of that guy. I’m kind of that Hollywood guy. By the way,
    0:03:54 the best thing about me being in the industry, quote, unquote, this has been seven years
    0:03:58 in the making. I wrote a book called The Four about seven years ago. It was essentially
    0:04:02 a love letter to big tech companies. It’s called the Hidden DNA of Amazon, Apple, Facebook
    0:04:06 and Google. And it started out as a love letter. I really do like these companies. I’ve made
    0:04:09 a lot of money from them. I think they’re interesting. I think they’re fascinating. I’m
    0:04:13 fascinated by the leaders. And as I was doing research for this book, I got increasingly
    0:04:17 uncomfortable and slowly but surely by the end of the book, it was a cautionary tale.
    0:04:22 And I have been pitching this as an original scripted drama. I think, well, what succession
    0:04:27 is to family controlled media or billions is to the alternative investments community.
    0:04:31 We’re trying to do the same thing for big tech. A story of the companies and the personalities
    0:04:36 behind them. It’s a, it’s a drama. So it’s inspired by some of the people in it, but
    0:04:40 it’s not a biopic. It’s not about, or it’s not a documentary. So I’m super excited about
    0:04:44 that. But the best thing about this is that I’m entering from a point of where I already
    0:04:51 have, I already have economic security. I don’t need this industry for my living. I cannot
    0:04:56 imagine a more stressful place. Probably, probably being a, you know, in the Marines
    0:05:01 is pretty stressful. But I can’t imagine a more stressful place to try and make a living
    0:05:06 in LA right now in terms of the entertainment industry. It isn’t, it’s not a structural
    0:05:10 decline. Content budgets are actually up 2% this year, which is nothing for the first
    0:05:16 time. Netflix kind of the 10 ton grill in the space is spending more money on global
    0:05:21 production. For the first time, they are more than 50% of the content budget is being allocated
    0:05:27 overseas. Why? This is a business. And the basic, the basic premise here, the basic ratio
    0:05:32 kicking the shit out of LA is that some of the most popular series relative to ROI or
    0:05:36 the series that had the greatest ROI, it was the movie Parasite, which was filmed, I believe
    0:05:42 in South Korea, didn’t cost a lot to make, but made good money. So they’ve recognized
    0:05:47 that we can produce a lot more films and the hurdle rate is much lower. So we can take
    0:05:53 much greater risks in terms of artistic expression by filming things overseas. And there’s this
    0:05:58 entire middle layer that soaks up a lot of margin. And essentially YouTube decided, all
    0:06:03 right, we’re going to create this sort of Netflix like competitor, and you can upload
    0:06:07 a film or a television. And just based on the numbers of viewers, we will promote it
    0:06:12 or not promote it. So there’s a sense of kind of a direct to consumer dispersion of creative,
    0:06:16 similar to what TikTok’s doing that will continue to each share. By the way, what’s the most
    0:06:22 popular streamer in the world? Is it Netflix at 7% of all viewing time? No, it’s YouTube
    0:06:26 at 10%. YouTube is the number one streamer. We really don’t talk about it, but you have
    0:06:31 dispersion, content moving to creators all over the world. When you have a crazy set,
    0:06:36 there’s 1.7 billion people on TikTok. Half of them are creators. There’s a half a million
    0:06:42 people making their money from streaming. So 850 million creators on TikTok, they are
    0:06:47 not as good as the half a million creators working in the streaming industry. But say
    0:06:52 1% of them are as good. That’s 8.5 million people. Well, still, well, it’s not 1% of
    0:07:00 them. It’s 0.1% of them are really outstanding talent. That’s 850,000 additional creators,
    0:07:05 human capital that the existing streaming ecosystem has to compete with. I think LA is always
    0:07:10 going to do fine because of the lifestyle is so incredible. But at some point when so
    0:07:16 many people leave because they don’t find they can make a living here because of taxation,
    0:07:20 because of the high cost of living, I wonder if it becomes a little bit like London might
    0:07:24 be the analogy where wealthy people have a home here, but there’s not that much money
    0:07:29 being made here. And it turns into sort of a hospitality city where it’s about real estate
    0:07:32 and servicing people who have made their money elsewhere. I would move back to LA if it wasn’t
    0:07:37 so fucking far from everything. Do you forget how far it is? One of the things that’s really
    0:07:41 messing with me is the jet lag I got here. I’m having trouble just sort of thinking clearly
    0:07:45 as evidenced by this rant that has nothing to do with the script. Let’s get back to the script.
    0:07:51 All right, what’s happening? Google Stranglehold on the $300 billion search and ad market is
    0:07:55 starting to weaken. According to the research firm eMarketer, Google share of US search ad
    0:08:01 market is expected to fall below 50% next year for the first time in over a decade. Wow. Wow,
    0:08:09 that’s from 60% as recently as 2018 and it’s going down. And who’s taking share from them?
    0:08:16 Amazon and also AI. I don’t know about you, but I found I’m starting to type search queries
    0:08:21 into chat GPT and Claude. I’m not sure if I generally like Claude more. I think it’s actually
    0:08:26 better with writing, but I like to think of myself as alternative. I mean, look, I’m an edge.
    0:08:32 There’s a little salsa on the dog chip. That’s right. So I use Claude. Everyone’s like chat GPT,
    0:08:37 and I’m like, I use Claude like I’m in the, in the know. And that is eating into what is probably
    0:08:42 the most lucrative market ever. That is the $300 billion search business. The analogy I would use
    0:08:48 for search and I’ve used it before, but it’s worth repeating is retail. And that is the retailers
    0:08:54 that added the most shareholder value in the 50s, 60s, 70s and arguably right into the 80s was big
    0:09:00 box, massive selection, everything there. You want peanut butter? No problem. We have 45 marans,
    0:09:06 right? And it comes in big vats and it’s inexpensive. Everything for less. That’s Google. It gives you
    0:09:11 7000 search returns and 0.0055 seconds. The problem is you have to sort through all those returns.
    0:09:17 And increasingly, those returns are a lot of bullshit. And that is it doesn’t take you to the
    0:09:23 best place. It takes you to another place that it can further monetize. As a shareholder value,
    0:09:28 its shareholders continue to want 20 and 30% annual shareholder growth. Now along came in
    0:09:33 retail, specialty retail, actually in the 80s, circuit city was the number one stock performer.
    0:09:38 Remember them? We’re services state of the art and they brought together every piece of electronics.
    0:09:43 And then in the 90s and the 2000s, the greatest market capitalization retail was created by
    0:09:47 specialty retail. Special retail is the following. It recognizes what is
    0:09:54 the most overlooked truth in marketing. And that is choice is not a feature. It’s a bug.
    0:09:59 And that’s it. Consumers want someone with better taste in them to tell them what to buy.
    0:10:05 And that’s what AI is. AI is the specialty retail to traditional searches, Walmart.
    0:10:09 And that is we’re not going to give you 5000 answers and then ask you to sort through them
    0:10:13 and figure it out. We have someone who has better taste than you, essentially GPU chips,
    0:10:17 that’s going to attempt to give you the best toaster. It’s going to give you the best one
    0:10:21 answer. And if you don’t like that toaster, you can say, well, what about a toaster that can do
    0:10:26 four slices? You can ask query, follow on questions or you can ask AI, follow on questions. And it
    0:10:31 comes back with the right answer. Does that mean Google is going to go away? No. It’s the Walmart.
    0:10:38 It’s the Costco. It’s the Best Buy. These companies will still do well. But the major
    0:10:43 shareholder growth, the major growth of market capitalization is going to be in the specialty
    0:10:47 retail component of search. And that is going to be AI. And we’re already starting to see with
    0:10:55 perplexity and open AI. That’s a good analogy. That’s a good analogy here from Los Angeles.
    0:10:59 Amazon, get this, is expected to account for 22.3% of the market this year,
    0:11:07 up 17.6% compared to Google’s 50.5% share and 7.6% growth. I mean, think about Amazon,
    0:11:11 50 cents on the dollar in e-commerce, if you take out gross or in gasoline. And
    0:11:17 this blows me away, 22% of share, a quarter of the search market goes to Amazon. If people
    0:11:23 want stuff, they use Amazon as a search engine. What people also don’t recognize is that Amazon is
    0:11:29 one of the five or 10 largest media companies in the world, AWS that suggests different products.
    0:11:35 If you’re searching for huggies, they go to Pampers or PNG and they say, “Would you like
    0:11:39 to run an ad for Pampers?” And they say, “Yes, especially if someone’s looking for diapers
    0:11:44 from a competitor.” And then they start essentially being like the mob with protection money saying
    0:11:47 that if you have the best product or the best price, that’s not enough. If you want to be in
    0:11:52 the golden buy box, you want to come up, I in search, you have to use our fulfillment and
    0:11:56 our advertising. And we’re basically going to starch all of the margin from your product, whereas
    0:12:02 brands and products on the third-party marketplace used to pay about 22 or 25%
    0:12:09 of their top line to Amazon. Now it’s 45%. There’s a term for this, monopoly. Oh, wait,
    0:12:14 no, that’s not true, monopoly abuse. Okay, TikTok plays an interesting role in search,
    0:12:20 especially for Gen Z. Axios reported that 21% of 18 to 24-year-olds start their search journey with
    0:12:24 TikTok. The platform has started allowing brands to target ads based on search queries and move
    0:12:30 that directly challenges Google’s core business. And then there’s perplexity, the AI-powered search
    0:12:35 startup backed by Jeff Bezos, which is introducing ads in their AI-generated answers and letting
    0:12:41 advertisers sponsor follow-up questions. You know, it’s nice to see Jeff finally starting to make
    0:12:47 some money. And I hope he finds somebody. And Jeff, don’t be so shy. Live out your midlife crisis.
    0:12:53 Really, enjoy yourself. Buy a canary yellow T-top Corvette and crash it into a hairplugs clinic.
    0:12:57 Jesus Christ, could this guy be having more of a midlife crisis right now? And I just want to say,
    0:13:03 Jeff, I’m here for it. When you’re in LA, call me, we’ll roll together, be totally pathetic,
    0:13:06 but we don’t care. We’re at the point where we recognize we’re going to die soon. Let’s just go
    0:13:13 for it, buddy. Let’s just go for it. I’m in. Anyways, the big tech stock for 2024, during my
    0:13:18 predictions, by the way, we were reviewing my predictions for 2024. I get more right than I
    0:13:22 get wrong almost every year. And occasionally I kind of nail it. But in 2024, I would best describe
    0:13:28 my predictions. Reviewing them is what’s the term? Shitting the bet. I literally got everything wrong.
    0:13:34 One of my picks was alphabet because I think it’s going to be revenge of the nerds. I do think their
    0:13:39 AI is going to be pretty powerful. I wonder if it’s too late. If CzechGPT is kind of pulling away
    0:13:45 with it. Anyways, alphabet’s performed relatively well, but Amazon has performed much better.
    0:13:52 Think about Amazon. Best cloud provider, number two in search, number one in e-commerce. I mean,
    0:13:58 these guys are just like kind of killing it. I would say other than their video, it’s kind of a
    0:14:02 distance, three or four. Many advertisers are cautious about shifting their budgets from Google
    0:14:07 to TikTok due to lower search volume. While TikTok has massive appeal among younger audiences,
    0:14:13 it still can’t match Google’s overall search traffic, which handles about two trillion searches
    0:14:19 per year. Two trillion. Wow. The big picture, this is happening as Google faces legal challenges,
    0:14:23 including antitrust case. It lost the summer, which heightened attention around its search
    0:14:30 ad dominance. What’s the future of search? Like I said, it’s bifurcating. I do think there’s plenty
    0:14:34 to go around. I do think AI, you want to learn about, you understand it, you want to start
    0:14:38 thinking about, and it’ll come naturally just playing with it, how it impacts your industry.
    0:14:47 In sum, AI is not going to take your job. Somebody who understands AI is going to take your job.
    0:14:52 We’ll be right back for our conversation with Dr. Marty Ikari.
    0:15:01 Do you feel like your leads never lead anywhere, and you’re making content that no one sees,
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    0:17:09 Welcome back. Here’s our conversation with Dr. Marty MacCary, a renowned surgeon and
    0:17:13 Professor Johns Hopkins, a leading advocate for healthcare transparency and a two-time
    0:17:17 New York Times bestselling author. Dr., where does this podcast find you?
    0:17:22 I’m in New York today. Let’s best write into it. Your new book, “Blind Spots,” when medicine
    0:17:28 gets it wrong and what it means for our health, is an eye-opening book about the latest scientific
    0:17:32 research on the biggest health topics of our day, including hormone replacement therapy,
    0:17:36 peanut allergies, cholesterol, gut health, and rising levels of cancer in young people.
    0:17:44 Let’s start there. What does modern medicine get wrong? What are the biggest blind spots?
    0:17:49 Well, modern medicine is so busy billing and coding and seeing patients in short visits that
    0:17:55 we’ve not been talking about the root causes of so many of these diseases that are on the rise
    0:18:01 and with cancer on the rise in young people. We’ve got to talk about our poison food supply
    0:18:07 and the chemical ingredients that are engineered and added to our food that are banned in Europe
    0:18:11 and Canada. Now, we’ve got to talk about environmental exposures that cause cancer,
    0:18:15 not just the chemo to treat it. And we’ve got to talk about school lunch programs,
    0:18:18 not just putting every kid on ozempic when they get overweight.
    0:18:24 We’ve seen this massive explosion of chronic diseases in our lifetime. It didn’t exist two
    0:18:28 generations ago. It doesn’t exist in many parts of the Amish community that still
    0:18:35 use good farming and eat food from the soil. And it doesn’t exist in many parts of the world.
    0:18:39 So, we’ve got to look at what we’re doing differently. Those root causes have been in our
    0:18:45 blind spots. What you say really resonates. The first thing I noticed, we moved to the UK
    0:18:49 two years ago, and I’m not exaggerating. The first thing I noticed was that everything in a
    0:18:57 refrigerator went bad or spoiled in two or three days. And what I recognize is that’s a feature,
    0:19:03 not a bug. It’s because you’re not putting all the preservatives and shit in it. Is that part
    0:19:09 of the problem that in order to increase economics and decrease the perishability,
    0:19:12 we just put too many things in our foods that aren’t healthy?
    0:19:17 I’ve got patients that have chronic pain and nothing works. We try everything in modern medicine,
    0:19:22 but then they come back and say, “I spent a summer in Italy and for the first time I felt healthy.”
    0:19:29 And what’s going on is they’re eating healthy foods, foods that are designed to go bad after
    0:19:33 some time. They don’t have these chemicals designed to increase the shelf life. So,
    0:19:39 that’s a part of it, along with pesticides that are killing insects in the crops, but
    0:19:45 they’re also killing our gut microbiome, the bacteria that line our gut. So, there’s so many
    0:19:50 factors, but that’s exactly the sort of thing right now that we need to take a hard look at.
    0:19:54 If you thought, “Okay, I don’t have the money or I don’t have the energy to totally reconfigure
    0:20:00 my diet,” what are two or three things you could do right away that would take out, say, a disproportionate
    0:20:04 amount of the risk factors in your diet? Well, I hear that a lot. I hear organic food,
    0:20:10 which is food without pesticides, costs too much. And I tell people, “Try the cost of insulin,”
    0:20:15 because a lot of these things going on today are the direct result of our poison food supply.
    0:20:22 How else do you have 40% of our nation’s children that are overweight or obese and just 5% in Japan?
    0:20:29 Our kids in America are not more disobedient or more addicted as a part of their personality.
    0:20:33 Now, we’ve poisoned the food supply and created highly addictive foods
    0:20:41 that have things like food dyes. So, food dyes, for example, are mostly banned in Europe and Canada.
    0:20:48 So, Kellogg’s makes two types of fruit loops. One with the banned ingredients for the American kids
    0:20:54 that makes the food look all colorful and shiny, and one without the banned ingredients that they
    0:20:59 ship to Canada. So, don’t American kids deserve the healthier version of food made by an American
    0:21:06 company? California just banned seven food dyes. Ten other states have some bans on these dyes.
    0:21:11 But I would say, read the ingredients. Simple messages I tell patients. Drink water. Avoid
    0:21:17 these sugary drinks. Avoid processed food with lots of ingredients. And watch out for seed oils.
    0:21:25 They sound natural, like vegetable oil and canola and soybean oil, but they’re not. They’re denatured
    0:21:30 at high temperatures and then a chemical solvent needs use to change the structure. So, these are
    0:21:37 really chemicals. And when they hit the GI tract, guess what? Your body’s immune system reacts to
    0:21:43 them. These are things that do not occur in nature and your body is reacting with an inflammation.
    0:21:50 It’s not a big inflammatory storm. It’s a constant low-grade inflammation and it makes people feel
    0:21:55 sick. And we need to address these root causes, not just medicate everybody that comes in with
    0:22:01 these sicknesses. I want to put forward a thesis and get your response to it. I’ve always thought that,
    0:22:06 unfortunately, in areas that are especially important to the well-being of our society,
    0:22:11 when you inject the profit element, there’s some good components to it, but there’s a lot of bad
    0:22:18 components. And I’ve always thought that essentially the industrial food complex has a profit incentive
    0:22:24 to get you addicted to terribly addictive sugary, terrible food such that they can hand you over
    0:22:27 to the industrial diabetes complex where there’s a ton of money. Your thoughts?
    0:22:36 Well, I think you’re right. The food industry started off with a charge to address food insecurity
    0:22:42 and world hunger. And so they started creating techniques, genetically modifying food, adding
    0:22:49 pesticides after it was discovered in the days after Asian orange that it would kill insects,
    0:22:56 but it also killed the crops. So they genetically modified the crops to be so-called roundup ready.
    0:23:01 That’s where they can tolerate the pesticides. Well, that’s our modern-day food supply,
    0:23:07 but the problem is, human beings are not made roundup ready. So it’s poisoning the human body
    0:23:13 as well. So look, I see the best in people, and I think the food industry started off with this
    0:23:19 commission, this charge to mass produce food. Now we have to educate people about the unintended
    0:23:26 consequences of all these chemical ingredients in ultra-processed foods and food slays with
    0:23:32 pesticides. For example, pesticides have hormone-like binding properties. Food dyes are hormone
    0:23:38 disruptors. Is it a surprise that the average age of puberty goes down by a week and a half
    0:23:44 every year for the last 30-plus years? It’s now years sooner than it was a generation ago.
    0:23:50 That sperm counts are down 50% in the last five decades. That rates of GI cancers are increasing.
    0:23:55 So these are things we don’t talk about in medicine. I got zero of this stuff in medical school,
    0:24:02 but now that I’ve taken the effort to learn about it, research it, and summarize it for folks,
    0:24:07 I’m going directly to the public, as a bunch of doctors are now, to try to educate people
    0:24:14 about what’s happened to our food supply. Describe your diet. What do you try and dial up
    0:24:18 and what do you dial down? Well, I think one of the biggest pieces of misinformation spread by
    0:24:23 the United States government, and they’ve spread a lot of it. But one of the biggest pieces has been
    0:24:29 demonizing natural fats, saturated fats. I’m not saying everyone needs to eat it,
    0:24:34 but it’s a good source of protein. And when you’re eating meats that are well-sourced,
    0:24:43 that is a good source of nutrition. The government food pyramid demonized natural fats,
    0:24:49 moved the entire food industry to ultra-processed foods, and created these refined carbohydrate
    0:24:55 addictions that have drove our obesity epidemic. I like nuts. I like fruits that are not coated
    0:25:00 with pesticides. It’s especially important to buy organic when you’re eating the surface
    0:25:05 of a fruit or vegetable. Strawberry, for example, has been sprayed over a dozen times
    0:25:14 with 7.8 different pesticides on average. The average school lunch program may have 38 different
    0:25:19 types of pesticides detectable. You can detect these things now in the urine of children in
    0:25:27 the umbilical cord blood of mothers. So I’d like to eat, these are almost biblical principles,
    0:25:33 right? Things that grow out of good soil, clean meats, and I do a little bit of intermittent fasting
    0:25:41 when I can. Talk about intermittent fasting. Why is that helpful? Well, I think in general,
    0:25:47 people are not getting enough protein. So I’d warn people about just starting to skip meals,
    0:25:53 because you really want to get a good amount of protein in your meal, in your day. But I just try
    0:26:01 it because I think it helps manage through a bit of willpower some of the appetite urges that I sense.
    0:26:06 I’ll tell you what had a big impact is when I got rid of artificial sweeteners. The debate
    0:26:12 about artificial sweeteners got really hijacked by the do or do they not cause cancer argument.
    0:26:18 But I don’t think they do. They’ve been around for a long time, but what they do is they trick
    0:26:24 your pancreas into thinking that a big sugar load is coming and it doesn’t come. So the pancreas is
    0:26:30 waiting for that sugar load and it creates a craving and often results in binge eating of
    0:26:35 carbohydrates later in the day. So by getting rid of those artificial sweeteners, I think it helped
    0:26:41 manage my appetite. So which of these topics do you think the public is most informed about?
    0:26:47 What are the biggest myths in healthcare? Well, I think for perimenopausal women, there’s a myth
    0:26:54 that hormone replacement therapy, that is taking estrogen or estrogen plus progesterone when your
    0:27:00 body doesn’t produce it anymore around the time of menopause, causes cancer. It’s one of the greatest
    0:27:06 dogmas that’s still alive and well, both in the medical establishment. And it turns out the study
    0:27:12 that was cited where people say, aha, here’s the study where we show it caused cancer did not
    0:27:18 show a statistically significant increase in cancer. But the announcement was so magnificent
    0:27:25 and so broad by researchers at the NIH, the media ran with the story before they ever looked at the
    0:27:33 data. The data were released later, over a week later. And by that time, the world had already
    0:27:37 been convinced of this dogma. Now, the reason I’m mentioning hormone replacement therapy when you
    0:27:43 asked, what is, you know, what’s one of the biggest misconceptions? Here’s a medication that not only
    0:27:48 alleviates the symptoms of menopause, the hot flashes, mood swings, weight gain, night sweats,
    0:27:55 but also has long term health benefits because the blood vessels are healthier,
    0:28:01 nitric oxide levels are higher. And so heart attack rates in some studies are half,
    0:28:07 are they’re cut in half because women who start hormone therapy within 10 years of the onset
    0:28:13 of menopause, the rate of cognitive decline goes down by 50 to 60%. The rate of Alzheimer’s goes
    0:28:19 down by 35%. And a woman has stronger bones and is far less likely to break a bone or have a
    0:28:25 hip fracture. So the overall long term health benefits are overwhelming. Women live longer
    0:28:31 and feel better. But tragically, 50 million women have been denied hormone therapy
    0:28:35 since the time of this dogma announcement that it causes breast cancer.
    0:28:39 Do you feel the same way about testosterone replacement therapy?
    0:28:44 I don’t. It’s very different with men and testosterone. Both men and women have testosterone
    0:28:51 and estrogen. Now some of the dogma is parallel. For example, the dogma that testosterone therapy
    0:28:57 causes prostate cancer. Another dogma like the dogma that hormone therapy and women causes
    0:29:03 breast cancer is not supported by the data. Now there are benefits and I do recommend people
    0:29:07 who are symptomatic get tested for their testosterone levels. And I do see people who
    0:29:13 benefit, men who benefit from testosterone replacement, but the long term health benefits
    0:29:16 are not as dramatic as we see with hormone therapy and women.
    0:29:22 But if you go on testosterone replacement therapy at 57 and you find you’re stronger,
    0:29:28 your skin’s a little more youthful, your sex is a little, your erections are a little bit longer,
    0:29:34 do the benefits outweigh the drawbacks? Asking for a friend.
    0:29:42 Look, yes, most of the time the benefits outweigh any potential downsides. People just need to
    0:29:48 recognize that if you’re still making some testosterone on your own, you’re probably
    0:29:52 going to shut that down by taking it exogenous. You’re out of the rest of your life. That’s what
    0:29:59 they told me. And you talk a little bit about the chronic disease problem. What do you mean by that?
    0:30:07 And how serious is it for society? Autism has increased 14% every year for the last 23 years.
    0:30:12 What’s going on? Who’s looking into this? We just keep medicating kids when they come in.
    0:30:18 It’s now one in 22 kids in California born today will be diagnosed with autism.
    0:30:24 I mean, it barely existed. It was rare just two generations ago. It’s still rare in the Amish
    0:30:29 community in other parts of the world that have not adopted the Western diet. And I think the
    0:30:38 autism cause discussion has also been hijacked by the is it or is it not vaccines after a fraudulent
    0:30:46 study suggested it was due to vaccines? But we got to put that aside and talk about the microbiome,
    0:30:52 the lining of the GI tract, the garden of bacteria that normally live in harmony, millions of
    0:30:59 different bacteria that we alter. We throw it off. We carpet bomb it with ultra processed foods,
    0:31:05 antibiotics, even C-sections. Antibiotics and C-sections can save lives, but they’re massively
    0:31:11 overused, especially antibiotics. And a study just found that kids who take antibiotics in the
    0:31:19 first couple of years compared to kids who do not have higher rates of learning disabilities
    0:31:25 and obesity and celiac and asthma. And you may wonder, how could altering the microbiome
    0:31:31 affect mental illness? Well, some of those bacteria make serotonin. And if you look at the diets of
    0:31:39 people in Europe, it’s very different. They have far less chemicals. They have lower rates of mental
    0:31:47 illness, of autism, of obesity, of autoimmune diseases. Autoimmune diseases now affect one
    0:31:54 in five women. What’s going on here? My field is pancreatic cancer. As a surgeon at Johns Hopkins,
    0:32:00 it specializes in the pancreas. Pancreatic cancer rates are going up. And no one is asking why.
    0:32:04 We do more pancreatic cancer work than any hospital, more pancreatic cancer research
    0:32:12 than any center in the country. Nobody is asking why. We’ve got to ask these big questions and talk
    0:32:19 about root causes. It’s interesting, because I think of pancreatic cancer as a death sentence.
    0:32:26 I just think it’s game over. Is that not true? So of those who get to surgery, which is a subgroup,
    0:32:32 maybe 20 to 30% of people can have the option of having surgery, the five-year survival rates
    0:32:41 about 20%. So it’s pretty bleak. And we have not made a lot of progress in the last 30 to 40 years.
    0:32:48 So I think we’ve got to talk about root causes. Same thing with Alzheimer’s. Alzheimer’s is
    0:32:55 skyrocketing. And we spend billions of dollars on these expensive new medications that get a lot
    0:33:00 of excitement that, honestly, they barely work. And they have high side effects. And we’re not
    0:33:07 talking about the study that the Mediterranean diet was found to reduce Alzheimer’s significantly.
    0:33:13 Hormone therapy and peri mesoponels, causal women reduce Alzheimer’s by 35%. And Alzheimer’s is
    0:33:20 associated with poor quality sleep on a chronic basis. So we could do a better job talking about
    0:33:27 these underlying root issues. I mean, it sounds like in common sense is obviously where the inside
    0:33:34 is. I’ve had doctors Atia and Hubertman on my podcasts. I’m always amazed how much shit they get.
    0:33:40 Because what they say to me feels pretty common sense. Get good sleep, eat better, eat out less,
    0:33:47 eat at home more and more grains, more vegetables, less processed food, and make sure you get some
    0:33:52 exercise. I mean, I’m not saying these things are easy, but aren’t they pretty basic? And what
    0:33:58 you’re talking about is preventive offensive health care as opposed to defensive health care
    0:34:03 after something’s gone wrong. Is that accurate? Look, I can tell you, Peter Atia was with us
    0:34:09 at Johns Hopkins. And he is as superb as they get. Evidence-driven, science-based, logical,
    0:34:15 common sense, and lives what he says. And so a bunch of us now are going directly to the public
    0:34:21 to try to educate them about these issues. So yes, it is common sense, but you’d be amazed.
    0:34:28 90 plus percent of our food supply is sprayed by pesticides and multiple times. You just saw the
    0:34:35 court case now open up the window to removing fluoride from drinking water, or at least not
    0:34:40 adding it. This was a dogma for decades that we had to have fluoride in drinking water
    0:34:47 because it supposedly reduced risks of cavities. Well, how about stop drinking sugary drinks if
    0:34:53 we want to reduce cavities? And if the fluoride is killing the bacteria in the mouth, reducing
    0:34:58 cavities, what do you think it’s doing to the microbiome bacteria in the gut? So these are
    0:35:03 the big questions we’ve not been asking that we need to ask. We’ll be right back.
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    0:38:07 Curious what you think. I’m in LA and whenever I’m in LA, I have a buddy here who’s what I’ll
    0:38:10 call going through a midlife crisis that he’s going to grow out of in about 30 or 40 years.
    0:38:17 And he always takes me to these kind of fabulous parties with a lot of very young, very fabulous,
    0:38:23 very attractive LA people. And the thing I’ve noticed that’s changed among a younger generation
    0:38:28 is they have substantially reduced the amount of alcohol intake and they’ve replaced it with
    0:38:40 drugs, ketamine, MDMA, edibles. Give me your thoughts on the health impacts of alcohol versus
    0:38:45 psilocybin versus some of these designer drugs for lack of a better reason.
    0:38:51 And I recognize that ideally you don’t do any of these things. Well, and I’ll cut to the chase.
    0:38:57 I drink way too much. It’s where my health falls down. Imagine you’re someone who is always probably
    0:39:00 going to have a certain level of substances in their life because correctly or incorrectly,
    0:39:05 they’ve identified and enhances their life. What substances would you stay away from?
    0:39:12 And how do you feel about the impacts of some of these more trendy designer drugs?
    0:39:19 Well, I can tell you about alcohol. So as a doctor who has dealt with liver
    0:39:26 and pancreatic issues for a long time, if there ever were any tiny benefits to the heart from
    0:39:32 drinking a glass or two of wine a day, they are far eclipsed by the damage done to the liver.
    0:39:42 Look, I understand people have their rituals and if they want to drink a glass of alcohol,
    0:39:49 I think it’s safer than cocaine, but more people die of alcohol abuse than opioids and fentanyl.
    0:39:54 And so I think we don’t talk enough about the abuse potential as people need just to be
    0:39:59 mindful of that because it’s one of these things that it’s in our blind spots in medicine. We just
    0:40:09 sort of ignore the fact that we have up to 170,000 deaths a year from alcohol. We don’t need to be
    0:40:15 celebrating and glorifying abuse of alcohol and can promote more responsible drinking.
    0:40:20 And for those who choose not to drink or drink rarely, which is what I do,
    0:40:25 you can probably sleep a little better and sometimes have a healthier liver.
    0:40:33 What do you think of ketamine, MDMA? I was shocked how many young people would either not drink,
    0:40:42 nurse a drink, but they were on ketamine or MDMA. Well, it’s a mixed story because
    0:40:47 sure, while we don’t see the same deaths as we do from heroin with some of those
    0:40:56 external exogenous drugs, there is the potential for abuse. You just saw the Star of Friends
    0:41:02 suffer with ketamine overdosing. It can be addictive. In the past, we used to use lower
    0:41:09 doses now that it’s more available and people are trying it. There’s an abuse potential people
    0:41:15 may not be aware of when they first try it. So, I mean, I’m probably not the best expert to
    0:41:21 answer those questions, but certainly we see an abuse potential pretty broad.
    0:41:26 Marijuana is one that I know more about. I wrote about in the book Blind Spots.
    0:41:31 There’s a dogma that it’s totally safe. And I try to dispel some of that because
    0:41:38 sure, it’s safer than cocaine, but the idea that, oh, it’s not a gateway drug. We may want to believe
    0:41:46 that, but that’s not really what’s supported by the data. Say you use it once or twice a week to
    0:41:50 help sleep and wind down instead of alcohol, and it has them in a gateway drug. Again,
    0:41:55 asking for a friend, what are your thoughts on edibles? Marijuana today is not the marijuana
    0:42:00 of Woodstock. It’s about 10 to 20 times more potent, so you want to watch those doses.
    0:42:07 You want to be aware of the fact that it acts differently in an adult than it does in an
    0:42:13 adolescent, where a developing mind may be more susceptible to the risks of future psychoses.
    0:42:20 In one study, 25% people who use it regularly as a teenager will go on to have some psychosis-related
    0:42:26 diagnosis in the future. So, it may be more dangerous in the developing mind in adolescence.
    0:42:31 You said in an interview with PragerU that there’s no reason anyone should ever sign a
    0:42:39 financial document in an emergency. You suggested, right, did not read or this is not a contract
    0:42:45 instead. What did you mean by that? Yes, so by law, hospitals are required to take care of you for any
    0:42:50 urgent or emergent situation. And what hospitals increasingly have been doing is putting this
    0:42:57 financial contract telling you, almost manipulating you to sign your life, home, mortgage, retirement,
    0:43:04 savings away under penalty of law, just to be treated. And that is, if it doesn’t violate the
    0:43:08 letter of the law, it violates the spirit of the law. You don’t have to sign your forms away.
    0:43:15 My team has done a lot of work on hospital price gouging and predatory billing. And we found that
    0:43:20 hospitals sometimes sue patients in court to garnish their wages. This violates everything
    0:43:27 sacred in our profession. Hospitals are there as a safe haven to take care of somebody and
    0:43:33 manipulate them to sign their life away financially, I think is predatory. I don’t think anyone should
    0:43:38 ever sign a financial document in an emergency room. So, I’ll put forward another thesis and I
    0:43:43 want to get your response. The majority of advanced nations have nationalized health care, spend about
    0:43:49 $6500 per citizen on health care. We spend 12 to 13,000, yet we have worse outcomes, higher
    0:43:56 infant mortality, lower age expectancy. And yet the insurance industry who has inserted themselves
    0:44:01 in the middle here, 45 cents on the dollar goes to administration and profits, which as far as I
    0:44:06 can tell in terms of math, is responsible for the difference between what other nations spend on
    0:44:12 health care and what we spend. It hasn’t basically the industrial health complex, weaponized government,
    0:44:16 inserted profit institutions to the expense of American citizens.
    0:44:21 I think there’s a lot of truth in what you’re saying. The question is, what’s the solution?
    0:44:31 And I’ve spent a lot of time in my tenure as sort of as a health policy expert in our Johns Hopkins,
    0:44:35 talking about different health care systems. And I’m convinced there’s a better model than
    0:44:41 what we have now. At the same time, while there’s an attractiveness to moving to a single-payer
    0:44:46 system, you cut a lot of the waste in the short term, a lot of the middlemen and the
    0:44:55 people profiteering off of, say, our billing and coding system. Ultimately, governments cannot resist
    0:45:02 10, 20 years down the road doing across-the-board tightnings of the belt. And what it ends up
    0:45:08 doing is resulting in an underfunding of the health care system. And we’ve seen that even
    0:45:13 with our own government system Medicare, it’s massively underfunded. And it just becomes a
    0:45:19 declining priority after the initial enthusiasm to have some government. So it’s a mixed picture.
    0:45:25 I tend to focus on what’s feasible. And right now, my concern is we can have the most gold-plated
    0:45:31 health insurance for every American. We can fix our broken health care financing. But if we are
    0:45:37 still recommending bad practices and not addressing our poison food supply, we’re going to keep watching
    0:45:44 these chronic diseases extend. So it feels as if many of these roads lead back to preventive
    0:45:50 health care, specifically around our food supply system. How do we fix that? Is it taxing these
    0:45:57 foods to their… I mean, my understanding is if you just priced water at its real cost, beef
    0:46:03 would be $20 or $30 a pound. If you, you know, Bloomberg wanted to tax big gulps, is it taxing
    0:46:10 these companies? How do you address the externalities and fix? Is it more regulation, more pricing
    0:46:16 that reflects the damage or the externalities here? How do we create a healthier food supply system?
    0:46:23 So, Scott, you’re talking to a guy who’s studied a lot of the unintended consequences of well-intended
    0:46:29 government policies. So I’m a little leery of things like strong government interventions.
    0:46:35 And so what I would suggest is the government needs to stop spreading misinformation about food
    0:46:42 and nutrition. They need to stop purchasing with U.S. tax dollars dangerous foods. We do this in
    0:46:47 almost every school lunch program in the United States. Heck, we strip the fiber out of the food
    0:46:53 and feed it to kids like sugar and call it bread, even though it’s really not bread. And we’ve got
    0:46:59 to sometimes help support these school lunch programs with subsidies to buy healthier foods.
    0:47:02 I’m curious to get your thoughts on GLP-1 drugs.
    0:47:08 We’re clearly seeing a reduction in short-term health complications when people lose weight.
    0:47:14 But just like you’re losing excess body fat, you’re also losing muscle mass. So everyone who
    0:47:20 prescribes these drugs is supposed to technically be saying that you’re supposed to exercise like
    0:47:26 crazy and eat a high protein diet. But in the real world, people are not necessarily doing that.
    0:47:32 And we don’t know what the long-term consequences are of losing all that excess muscle mass.
    0:47:37 Here’s one little fact people may not be aware of. The number one predictor of how long you live
    0:47:44 is your muscle mass. So we may be accelerating frailty and even shortening lifespan despite
    0:47:52 the reduction in health complications in the short term. God, that’s wild. So everything I read about
    0:48:00 Ozympic, every year I do a prediction seminar on technologies. And I said that in 2024,
    0:48:05 the most seminal technology breakthrough was GLP-1 drugs. The stuff I’ve read reduces alcohol
    0:48:10 consumption, biting nails. They’re talking about giving it to people with gambling and
    0:48:15 social media addictions. Am I overestimating the impact this might have on our society?
    0:48:21 I’m a little cautious about the premature celebration that we may now have a drug to
    0:48:26 treat addiction. And it may be a secondary effect because you probably feel better about yourself
    0:48:31 when you lose weight and may just have a more positive outlook and better willpower.
    0:48:37 So I’m a little cautious when Pharma says we have a solution for everything. But I will tell you this,
    0:48:45 Scott. We are seeing now a new generation of GLP-1 drugs like Ozympic that are about to come
    0:48:50 to market. There’s an estimated to be 29 that are going to come to market in the next 20 years or so.
    0:48:54 And some of these now are designed to block that receptor on the muscle.
    0:49:00 So it may not reduce muscle mass, as is our concern with Ozympic and Mugovian, some of the others.
    0:49:06 So we’ll have to see. But here’s a question I posed to most doctors when I talked to them about
    0:49:13 this topic. Have you seen anybody come off of Ozympic and keep the weight off just from diet
    0:49:19 and exercise? I’d like to see that be a nice population of people before I recommended too
    0:49:26 broadly. And final question, just something personal. Someone at a high-pressure job,
    0:49:30 you’re obviously very ambitious. Any thoughts on being a good partner when you’re trying to
    0:49:33 have the kind of impact you’re having, the demands of places on your professional life?
    0:49:41 Yeah. I think what we’ve seen is that the happiest communities in America are those with
    0:49:51 strong social networks. And when you look at the Maslach work at Berkeley on workplace satisfaction,
    0:49:57 one of the greatest drivers of happiness at the workplace is the amount of positive feedback you
    0:50:04 get directly as a result of your time in services. And we’re learning now in an amazing study that
    0:50:12 blew me away as a doctor, that when you energetically and enthusiastically compliment someone else,
    0:50:19 then you actually increase your own endorphin levels at a level higher than that of an anti-depressant.
    0:50:25 Love that. Be generous. That’s the best medicine doctor. Marty McCary is a renowned surgeon and
    0:50:30 professor at Johns Hopkins Public Health Expert and leading advocate for healthcare transparency
    0:50:36 and a two-time New York Times bestselling author. His latest book, Blind Spots, when medicine gets
    0:50:42 it wrong and what it means for our health is out now, he joins us from New York City. Doctor,
    0:50:46 I really enjoyed this conversation. Thanks for your good work. I think it’s having a real impact.
    0:50:48 Thanks so much, Scott. Good talking with you. I appreciate it.
    0:51:02 As a river of happiness, you need to find your tribe. I went to this birthday party this weekend
    0:51:08 for some friends from college. About eight of us met when we pledged ZBT fraternity
    0:51:15 Alpha Root chapter at UCLA. And I think if you’re a young person or even an older person that wakes
    0:51:19 up and realizes you’re one of the men, one of the one in seven men that doesn’t have a single friend
    0:51:25 or one in the four men that can’t have a best friend, you have to find your posse. And I don’t
    0:51:34 care if it’s a church group, a sports league, a non-profit, whatever it is, temple, a fraternity,
    0:51:43 a sorority, a club at work that gets together on a regular basis, seek out a group of virtuous men
    0:51:48 who are intelligent and express friendship, try and get together with them. I don’t care,
    0:51:56 it’s poker and start finding your tribe because here’s the thing. By the time you get to my age,
    0:52:03 all you have literally is love and camaraderie for these people. And I went to this party Saturday
    0:52:10 night, I met all other kids and all other wives and it’s literally this tide pool, this epicenter,
    0:52:19 this volcano of achievement, prosperity, love, and friendship. And all the bullshit just sort
    0:52:26 of melts away and you feel loved and you get so much reward from these friendships and we’ve
    0:52:30 done a really good job. We go every year to Las Vegas for the last or every other year, I should
    0:52:37 say for the last 40 years, we know each other all so well. And there’s something about investing
    0:52:42 in relationships when you’re young, it’s like compound interest and that is you wake up one day
    0:52:48 and you just have a mess of great friends that bring you enormous reward, enormous comfort,
    0:52:54 but it starts with a tribe and especially young men, I worry that we’re developing into a different
    0:52:59 species where we’re comfortable being alone, sequestering from society, becoming much more
    0:53:04 prone to nationalists or misogynist content, we start blaming immigrants, start blaming women,
    0:53:09 start getting angry, start being susceptible to the manosphere, which is nothing but thinly veiled
    0:53:16 weirdness. It’s effort, it’s work, find that group, lean into it, be generous, be open to
    0:53:23 friendships, you are part of a tribe, start building yours. This episode was produced by
    0:53:27 Jennifer Sanchez and Caroline Shagren and Drew Burroughs as our technical director.
    0:53:31 Thank you for listening to The Prof. G Pod from the Vox Media Podcast Network. We will catch you on
    0:53:37 Saturday for No Mercy, No Mouse as read by George Hawn and please follow our Prof. G Markets pod
    0:54:02 wherever you get your pods for new episodes every Monday and Thursday.

    Dr. Marty Makary, a renowned surgeon and professor at Johns Hopkins, public health expert, and a two-time New York Times bestselling author, joins Scott to discuss his latest book, Blind Spots: When Medicine Gets It Wrong, and What It Means for Our Health. They go over topics including the issue of overmedication, weight loss drugs, and the food industrial complex. 

    Follow Marty, @MartyMakary.

    Scott opens with his thoughts on the film and TV industry in Los Angeles. He then gets into the future of the search industry, specifically how Google’s stranglehold on the $300 billion search ad market is starting to weaken.

    Algebra of happiness: find your tribe. 

    Subscribe to No Mercy / No Malice

    Buy “The Algebra of Wealth,” out now.

    Follow the podcast across socials @profgpod:

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • The Future of Cable TV, How to Market a Humanities Degree After Graduation, and Should I Become a U.S. Citizen?

    AI transcript
    0:00:04 We can do better when it comes to cloud operations.
    0:00:08 Cloud services, as we know them now, are characterized by out-of-control costs,
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    0:00:33 and giving IT ops teams the orchestration benefits at scale that they usually get from traditional D-Bass,
    0:00:37 but without its workload portability and access trade-offs.
    0:00:41 Learn more at severalnines.com/vox.
    0:00:48 Do you want to be a more empowered citizen, but don’t know where to start?
    0:00:53 It’s time to sharpen your civic vision and ignite the spark for a brighter future.
    0:00:57 I’m Mila Atmos and on my weekly podcast, Future Hindsight,
    0:01:01 I bring you conversations to translate today’s most urgent issues
    0:01:05 into clear, actionable ways to make impact.
    0:01:12 With so much at stake in our democracy, join us at futurehindsight.com or wherever you listen to podcasts.
    0:01:17 Explaining football to the friend who’s just there for the nachos?
    0:01:18 Hard.
    0:01:22 Tailgating from home like a pro with snacks and drinks everyone will love?
    0:01:23 An easy win.
    0:01:27 And with Instacart helping deliver the snack time MVPs to your door,
    0:01:30 you’re ready for the game in as fast as 30 minutes.
    0:01:33 So you never have to miss a play or lose your seat on the couch,
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    0:01:41 Shop Game Day faves on Instacart and enjoy $0 delivery fees on your first three grocery orders.
    0:01:44 Offer valid for a limited time, other fees and terms apply.
    0:01:47 Welcome to the PropG Pods Office Hours.
    0:01:49 This is the part of the show where we answer questions about business,
    0:01:53 big tech, entrepreneurship, and whatever else is on your mind.
    0:01:58 If you’d like to submit a question, please email a voice recording to officehours@propgmedia.com.
    0:02:01 Again, that’s officehours@propgmedia.com.
    0:02:02 So with that, first question.
    0:02:08 Hey Professor, Jack from Austin, Texas here with a question about professional sports and cable cutting.
    0:02:13 I can tell you that someone in their mid-20s is going to speak for my whole generation here.
    0:02:17 TV and the NFL Sunday ticket and everything cost over $1,000 a year just to watch the games
    0:02:20 that we want to watch, and none of us have cable.
    0:02:25 It’s all subsidized by our parents and has our parents age out and cut the cord themselves,
    0:02:27 or unfortunately pass on.
    0:02:30 Do you think that these leagues are in for a rude awakening,
    0:02:34 especially when I can tell you right now that tech savvy of us in our 20s,
    0:02:39 there’s lots of free alternatives out there on the internet, and I hope no one from the FTC
    0:02:43 is going to come for me for that one, but what do you think that these leagues are going to do?
    0:02:44 Thanks.
    0:02:46 It’s a really thoughtful question, Jack from Austin, Texas.
    0:02:50 First off, congratulations being in Austin, probably the hottest city in the world right now,
    0:02:53 and I don’t mean weather-wise, I mean just everybody’s there, everyone’s moving there.
    0:02:55 By the way, it’s the podcast epicenter.
    0:02:55 I didn’t know that.
    0:02:57 Isn’t that strange?
    0:02:58 I love going to Austin.
    0:03:00 Amazing how I can turn everything to me.
    0:03:03 Is that the cable industry is in full throttle structural decline.
    0:03:08 A Pew Research Center survey shows that fewer Americans are watching TV through cable or satellite,
    0:03:12 dropping from 76 in 2015 to just 56% in 2021.
    0:03:13 Think about that.
    0:03:15 Just in six years, it’s declined by 26%.
    0:03:20 According to New York Times, now around 5 million people abandon cable TV every year.
    0:03:20 Think about that.
    0:03:25 Leaving about 75 million Americans still in the traditional TV world, but it’s losing.
    0:03:26 What is that?
    0:03:27 It’s declining.
    0:03:28 What is that?
    0:03:30 About 7% of its base every year?
    0:03:34 I mean, that is a business in serious structural decline.
    0:03:36 Here’s the joke.
    0:03:41 The cable person doesn’t want to let the advertiser know who they’re reaching or not reaching.
    0:03:47 Their job is to keep you purposely stupid, such that you will advertise to 200,000 people
    0:03:53 on Fareed Zakharian GPS 360, which in my opinion is the best show in politics.
    0:03:56 I think Fareed is probably the clearest blue flame thinker on geopolitics.
    0:04:01 Anyways, because they want you to pay for the 200,000 people, even if maybe only about
    0:04:05 1,000 are really interested in opioid-induced constipation medication.
    0:04:08 So they had an incentive to keep you in the dark.
    0:04:13 Meanwhile, commercials also kill it because they interrupt the storytelling.
    0:04:18 In addition, the clock kills broadcast or cable because some days,
    0:04:22 A.C.’s 360 with Anderson Cooper should be three hours.
    0:04:23 Some days, it should be one hour.
    0:04:26 And instead, it’s got to be exactly two hours.
    0:04:30 You have these big folks have moved in and said, “Okay, we have deeper pockets.”
    0:04:33 And slowly but surely, we’re going to take over original script of television
    0:04:36 and we’re going to have storytelling that’s uninterrupted and really high production
    0:04:38 volumes and just sheer tonnage.
    0:04:40 There is something always to watch on Netflix.
    0:04:45 Anyways, and also the only people watching TV are ridiculously fucking old.
    0:04:47 You want to know something crazy?
    0:04:53 The median age of TV viewers on MSNBC is 70.
    0:04:58 The median age on CNN is 65.
    0:05:00 I mean, that’s fucking crazy.
    0:05:05 On MTV, that hip young place, it’s 52 years old.
    0:05:09 And I have here, my producer said, “Do you watch live television?”
    0:05:10 I don’t.
    0:05:13 I watch so little of it and I love CNN.
    0:05:14 Now, what’s happening here?
    0:05:15 Back to your question.
    0:05:22 Effectively, by offering free distribution, which is effectively what net neutrality does,
    0:05:28 it says to Netflix, “You might be taking a billions of dollars of infrastructure investment,
    0:05:31 but we’re going to offer it to you effectively for free.
    0:05:36 Whereas the cable companies invested billions of dollars to put a cable or a wire,
    0:05:41 a fiber optic wire into your house, and then they got rights to basically command higher
    0:05:43 and higher fees through the cable bundle.
    0:05:46 We woke up and realized you were paying $200.
    0:05:52 So you could have Bravo 5, Bravo 6, and whatever it was, Home and Cooking Channel 5,
    0:05:55 and they had the best business ever.
    0:06:01 And then in comes the internet and laws that say you’ve got to offer internet over that cable.
    0:06:06 And any content producer has access to the full stack and can pump as much through as they want.
    0:06:11 Essentially, they can now spend more money on content and they have deeper pockets.
    0:06:16 So just as they conquered original scripted television with just massive investments,
    0:06:21 I bet Netflix this year will spend more money on original scripted programming than all of cable
    0:06:23 and all of TV did in the entire decade of the ’80s.
    0:06:28 You have, now they’re going after the next thing, they’re going after sports.
    0:06:31 So the price is going to come down for the consumer.
    0:06:35 You’re not going to have this NFL ticket bullshit where you end up paying $100 or $200
    0:06:37 for 12 games or whatever it is.
    0:06:39 The price is going to come down for the consumer.
    0:06:41 I mean, think about the model here.
    0:06:45 I’m charging every household $200 such that I can pelt them with ads that I’m also charging for.
    0:06:47 I mean, there’s no business like the cable business.
    0:06:51 I think the big losers here are going to, again, be ad-supported cable
    0:06:55 who spent a ton of money to buy these franchise live events
    0:06:59 and are no longer going to be able to justify those payments
    0:07:01 because more and more people are watching it for free.
    0:07:05 I think HBO is going to start running CNN clips.
    0:07:06 I don’t see why they wouldn’t.
    0:07:09 Just a little bug that says CNN or you see a thing that says
    0:07:11 Israel goes into Lebanon.
    0:07:15 Click here for seven minutes and you’ll get the best seven minutes from
    0:07:18 Anderson Cooper instead of having to wade through all the bullshit and the ads.
    0:07:21 I think the leagues still have enough bidders
    0:07:24 that they will register an increase in value.
    0:07:30 And the guys who just get killed are the ones that were just printing money,
    0:07:35 charging a lot of money to watch NBA games or the Super Bowl
    0:07:36 and also running Pepsi ads all day.
    0:07:38 Really thoughtful question.
    0:07:39 I need to think this through.
    0:07:41 Anyways, thanks, Jack, from Austin.
    0:07:42 Question number two.
    0:07:44 Hi, PropG.
    0:07:48 This is Robin Collien from Land Down Under from Melbourne, Australia.
    0:07:51 Big fan of the show and your crew jokes remain a central part of my daily routine.
    0:07:55 As a part of the PropG tradition, let’s talk about me.
    0:07:58 I’ve recently graduated from an English degree with honors
    0:08:03 and alongside my coursework, I’ve built a media business around teaching literature/philosophy
    0:08:08 on YouTube and through my newsletter, which is now sitting at over half a million followers.
    0:08:12 And along the way, I’ve noticed that this is not how the humanities are traditionally marketed.
    0:08:17 In the English faculty, it seems to be the case that most people are having a hard time
    0:08:21 defining their value, leaving graduates with the same question.
    0:08:25 How are the skills acquired in the humanities transferable after graduation?
    0:08:29 More specifically, as an academic yourself, what do you think the future of a humanities
    0:08:34 degree is and how should humanities graduates market themselves after graduation?
    0:08:36 Thank you for all you do.
    0:08:38 If you’re ever in Melbourne, drop me a line.
    0:08:41 First off, congratulations on living in Melbourne.
    0:08:47 You have clearly the core competence I would want to bestow on any person.
    0:08:49 What I hope my boys can do, and I’m trying to figure out ways to do this,
    0:08:54 in that core competence that survives, is directly reverse engineered to our competitive
    0:08:56 advantages of species, which is cooperation.
    0:08:59 But how do we cooperate by looking at each other and winking?
    0:09:01 No, we cooperate through communication.
    0:09:05 So storytellers are key to the species survival.
    0:09:09 And by the way, the reason Mick Jagger at the age of 80 gets to sleep with 30-year-old
    0:09:11 ballerinas is because he’s an amazing storyteller.
    0:09:14 And we’re really drawn to great storytellers.
    0:09:19 By the way, the greatest or the easiest example of how powerful storytelling is,
    0:09:23 if you’re in the mating market, especially as a dude, and you can make someone laugh,
    0:09:24 you’re going to procreate.
    0:09:25 Here’s my impression of all women.
    0:09:28 I’m laughing, I’m laughing, I’m naked.
    0:09:30 That is storytelling.
    0:09:34 If you can make someone laugh, you can get a job with them, you can be their friend,
    0:09:35 or you can kiss them.
    0:09:38 Storytelling is the core competence.
    0:09:42 Jeff Bezos, Maya Angelou, Alex Karp at Palantir.
    0:09:43 What is their core competence?
    0:09:44 Is it technology?
    0:09:45 Is it vision?
    0:09:46 No, it’s fucking storytelling.
    0:09:50 Read the 1997 letter, investor letter from Jeff Bezos.
    0:09:51 And you just want to buy shares.
    0:09:54 Watch Alex Karp on Bill Maher.
    0:09:57 And you think, oh, I’ll buy shares, even though it’s trading at 227 times earnings.
    0:09:58 Makes no fucking sense.
    0:10:00 That company’s overvalued.
    0:10:02 Storytelling is the core competence.
    0:10:08 And your ability to weaponize and understand new mediums, and obviously you have a good
    0:10:10 gift to gab, is just incredibly powerful.
    0:10:13 So what would I hope for anyone in humanities?
    0:10:19 Look at a sector that you think has some sort of relevance to relationships, or the markets,
    0:10:23 or personal or family dynamics, and become a great storyteller.
    0:10:27 And more importantly, once you figure out how to become a great communicator.
    0:10:28 And by the way, there’s a ton of mediums.
    0:10:30 I teach this in my class.
    0:10:33 Pick a medium and commit to being the top 1% on that medium.
    0:10:39 Texting, speaking to large crowds, PowerPoint, TikTok, X, whatever the fuck it is.
    0:10:43 Find a medium that means posts on medium for God’s sakes.
    0:10:45 Writing books, writing short stories, writing articles.
    0:10:50 You have to learn how to be a great communicator if you want a disproportionate amount of
    0:10:53 opportunity, or be able to produce it, if you will.
    0:10:54 Shape it.
    0:10:55 That’s what my producers do.
    0:10:57 That’s what the people behind the camera here are doing, is they’re great storytellers,
    0:10:59 and they know how to craft the story.
    0:11:04 I’m just the person like, I’m just a quote unquote, I don’t know, puppet, the marionette here.
    0:11:07 But that is the core competence, and you have learned how to do it.
    0:11:08 So what do you want to do?
    0:11:11 You want to figure out something you’re super interested in that you’re great at.
    0:11:15 Do you understand evolutionary biology better than anyone else in the world?
    0:11:18 Do you understand the intersection between human capital and the workplace?
    0:11:21 Do you understand organizational behavior or whatever it is?
    0:11:26 Do you understand the correlation or the relevance of the gods or Greece or ancient
    0:11:28 Greece or the Stoics?
    0:11:33 Also, also, I do think academia is underrated as a career.
    0:11:37 Going, if you’re a really good student and you want to be kind of the best in the world at a
    0:11:42 very narrow thing, and also you’re a bit of a lone wolf, I think academics are generally
    0:11:44 speaking, not very social, and they like to do research.
    0:11:49 I think academia is a fantastic profession, a ton of flexibility.
    0:11:51 You get to be on campus, which is a wonderful place.
    0:11:54 You get to be around young people, which is inspiring.
    0:11:58 And your job is just to damage the muscle in between the ears of a young person,
    0:11:59 such that it grows back stronger.
    0:12:00 I think it is a noble mission.
    0:12:03 It can also be quite good money if you’re really good at it.
    0:12:06 Now, the business school is a little bit different, but I bet the top 10%
    0:12:11 faculty at the business school make seven figures plus a year.
    0:12:13 If they’re not, they shouldn’t be at a business school, in my view.
    0:12:16 If you can’t make a shit ton of money at an elite business school outside of the business
    0:12:19 school, it probably means you shouldn’t be teaching.
    0:12:22 Can’t wait for the feedback I get on that one.
    0:12:28 But anyways, I do think that professional relevance outside of the classroom is key
    0:12:30 to being a great professor.
    0:12:31 Is that fair?
    0:12:32 Probably not.
    0:12:37 Anyways, the humanities, there’s always a way to make money on storytelling.
    0:12:38 You got to figure out your medium.
    0:12:40 Academia is a great career.
    0:12:43 I wouldn’t be scared off by the humanities.
    0:12:48 And you are a fantastic role model for your colleagues, whatever they go into.
    0:12:51 If you don’t have the ability to communicate it in a compelling fashion,
    0:12:55 whether it’s to your students, to your readers, to subscribers of magazines,
    0:12:59 to book buyers, to people on TikTok, you’re not going to get very far,
    0:13:01 regardless of how knowledgeable you are.
    0:13:02 It’s about storytelling.
    0:13:04 Really appreciate the question.
    0:13:07 We have one quick break before our final question.
    0:13:08 Stay with us.
    0:13:14 Support for property comes from Mint Mobile.
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    0:14:26 Do you want your money to be motivated?
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    0:16:07 Welcome back, question number three.
    0:16:09 Hi, Scott. Thomas here from Belgium.
    0:16:11 Long time listener of the podcast.
    0:16:14 I think you’re a great role model for young men,
    0:16:16 and I love your views on politics and business.
    0:16:18 Here’s my question.
    0:16:21 My wife and I, both from Europe,
    0:16:23 moved to the United States four years ago.
    0:16:27 It turned out to be the best financial decision of our lives.
    0:16:31 We moved almost with no savings, starting in Austin, Texas.
    0:16:35 We built a better world, bought a home,
    0:16:38 and we went from a visa to a Greek art.
    0:16:41 Now we’re living in New York City,
    0:16:44 enjoying everything this big city has to offer.
    0:16:47 While we’re planning to move to Europe,
    0:16:49 at some point, to be closer to our family,
    0:16:53 we now have the option to potentially become U.S. citizens.
    0:16:57 I’m curious, giving the tax implications
    0:16:59 and the potential lifelong impact,
    0:17:03 do you think it’s worth pursuing U.S. citizenship
    0:17:05 as a hedge for world economy
    0:17:07 and the benefits of a second passport?
    0:17:09 Thank you for the question.
    0:17:12 Thomas from Belgium.
    0:17:13 First off, congratulations,
    0:17:16 and what makes America great
    0:17:17 is the really impressive people
    0:17:18 who are willing to take risks
    0:17:19 continue to come to the United States.
    0:17:22 That is the secret sauce,
    0:17:24 and I’m glad that it’s paying off for you.
    0:17:24 I’ve always said,
    0:17:26 “I’ve basically been molesting the Earth
    0:17:27 for the last 30 years.”
    0:17:28 What does that mean?
    0:17:30 I was always in the services business,
    0:17:31 meaning that if the CMO of Samsung
    0:17:35 wanted me to come present to management,
    0:17:36 I’d be like, “Sure, I can do that.”
    0:17:38 And I’d be on a plane the next day for Seoul,
    0:17:39 or Audi was my biggest client
    0:17:42 when I started a strategy from the age of 26
    0:17:43 in my secondary business school.
    0:17:44 And when Audi would call and say,
    0:17:46 “Hey, would you like to come talk to me?”
    0:17:47 Of course I do, so I get on a plane
    0:17:49 for fucking Ingolstadt, Germany.
    0:17:52 By the way, Ingolstadt should not be on your list of cities
    0:17:53 to see before you die.
    0:17:56 And it took a huge toll on me personally, professionally.
    0:17:57 Anyway, I don’t know why I’m going there,
    0:18:02 but I feel as if I have a decent sense of different cities
    0:18:03 in different countries around the world.
    0:18:05 And my reductive analysis,
    0:18:06 what it all distills down to,
    0:18:08 my assessment of the world,
    0:18:12 the US is the best place to make money,
    0:18:14 Europe is the best place to spend it.
    0:18:17 So while you’re still trying to make progress,
    0:18:18 you’re in your earning years,
    0:18:21 you’re in your making years,
    0:18:22 not your spending years,
    0:18:24 I say don’t leave the US.
    0:18:25 Now as it relates to being a citizen,
    0:18:26 there’s some real benefits.
    0:18:29 And I immediately want to have my chest and say,
    0:18:32 “Congratulations,” and having US citizenship
    0:18:34 is an unbelievable asset, go for it.
    0:18:36 There are some benefits,
    0:18:37 voting rights and political participation,
    0:18:38 according to Pew Research,
    0:18:41 naturalized citizens make up about 10% of the US electorate.
    0:18:44 Unrestricted right to live and work in the US,
    0:18:45 you can’t underestimate that.
    0:18:46 I know so many people.
    0:18:49 The INS, our immigration department,
    0:18:52 quite frankly, is just exceptionally crude and aggressive
    0:18:54 and makes a lot of people’s lives
    0:18:56 who are trying to do it legally miserable.
    0:18:58 It does not do a good job
    0:19:00 of rewarding the people trying to play by the rules
    0:19:02 and does a totally ineffective job
    0:19:03 of undocumented workers
    0:19:06 who, by the way, are the most profitable part of immigration,
    0:19:08 but that’s a longer talk show.
    0:19:12 I wrote my entire post on Omar Sinomalis last week on immigration.
    0:19:13 Why don’t we solve the immigration problem?
    0:19:16 Because it’s too goddamn profitable.
    0:19:18 Anyways, what would I do?
    0:19:20 Look, I’m not going to tell you
    0:19:22 not to become an American citizen.
    0:19:23 What I would suggest though,
    0:19:25 there’s one big asterisk here,
    0:19:27 and that is the thing about the US
    0:19:30 is that US taxes will follow you everywhere
    0:19:31 for the rest of your life.
    0:19:32 What do I mean by that?
    0:19:35 Say your wife is German
    0:19:36 and you become a US citizen,
    0:19:37 but she does not,
    0:19:39 or say you managed to figure out a way to stay
    0:19:44 on resident non-dom visas or whatever in the US
    0:19:46 and you decide to move to Dubai one day
    0:19:47 where there are no taxes.
    0:19:49 If I move to Dubai,
    0:19:52 I continue to pay US federal income tax.
    0:19:55 You might not as bells and citizens.
    0:19:56 So what am I suggesting?
    0:19:58 You are the secret sauce to our success.
    0:20:00 I’m not going to get in the way
    0:20:02 or discourage you from becoming an American citizen.
    0:20:03 The only thing I will say
    0:20:06 is that there are sometimes some benefits
    0:20:08 to not being a US citizen
    0:20:11 should you decide to move to a Hong Kong or a Dubai
    0:20:14 that has 0% tax rate to take advantage
    0:20:16 of those types of low tax rates.
    0:20:18 Because once you’re a US citizen,
    0:20:21 in exchange for the unbelievable prosperity rule of law
    0:20:24 and great nightlife that the US offers,
    0:20:26 US taxes are going to follow you everywhere.
    0:20:28 I feel really shitty pointing this out
    0:20:31 because the US needs a strong tax base,
    0:20:34 but I would probably just check in
    0:20:37 with a talented tax person before
    0:20:41 both of you hit the bid and become citizens.
    0:20:43 Having said that, there is no passport.
    0:20:46 There is no citizenship that is more powerful
    0:20:48 and is more noble and does more for the world
    0:20:50 than American citizenship.
    0:20:52 That’s all for this episode.
    0:20:54 If you’d like to submit a question,
    0:20:55 please email a voice recording
    0:20:57 to OfficeHours@ProptingMedia.com.
    0:21:00 Again, that’s OfficeHours@ProptingMedia.com.
    0:21:13 This episode was produced by Caroline Shagrin.
    0:21:16 Jennifer Sanchez is our Associate Producer
    0:21:18 and Drew Burroughs is our Technical Director.
    0:21:19 Thank you for listening to the Prop G Pod
    0:21:21 from the Vox Media Podcast Network.
    0:21:24 We will catch you on Saturday for No Mercy, No Mouse,
    0:21:25 as read by George Hahn.
    0:21:28 And please follow our Prop G Markets Pod
    0:21:30 wherever you get your pods for new episodes
    0:21:31 every Monday and Thursday.

    Scott discusses the cable TV industry, specifically what has led to its structural decline and what that means for major sports leagues and the consumer. He then shares how to market a humanities degree, explaining why storytelling is the core competence. He wraps up with advice to a listener considering U.S. citizenship. 

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  • Raging Moderates — October Surprises and the Final Campaign Stretch

    AI transcript
    0:00:01 (upbeat music)
    0:00:03 Support for the show comes from Virgin Atlantic.
    0:00:04 Let’s talk about flying.
    0:00:06 I do it, you do it, we all do it,
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    0:00:27 Check out virginatlantic.com
    0:00:29 for your next trip to London and beyond,
    0:00:31 and see for yourself how traveling for business
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    0:00:38 Will the VP debate move the needle
    0:00:40 in what’s shaping up to be a neck and neck election?
    0:00:42 You never know in advance what will be the thing
    0:00:44 that matters and the thing that doesn’t matter,
    0:00:48 but Donald Trump will be almost 80,
    0:00:52 and J.D. Vance will be one cheeseburger away
    0:00:54 from the presidency should they win.
    0:00:57 I’m Preet Bharara, and this week,
    0:00:58 the Atlantic magazine’s David Frum
    0:01:01 joins me on my podcast, Stay Tuned with Preet,
    0:01:04 to break down what happened at the debate.
    0:01:05 The episode is out now.
    0:01:07 Search and follow Stay Tuned with Preet
    0:01:09 wherever you get your podcasts.
    0:01:14 – Hi everyone, I’m Brene Brown,
    0:01:16 and I’d love to tell you about a new series
    0:01:18 that’s launching on Unlocking Us.
    0:01:21 I’m calling it the On My Heart and Mind podcast series.
    0:01:23 It’s gonna include conversations
    0:01:24 with some of my favorite writers
    0:01:26 on topics ranging from revolutionary love
    0:01:30 and gun ownership to menopause and finding joy and grief.
    0:01:31 The first episode is available now,
    0:01:33 and I can’t wait for you to hear it.
    0:01:35 All new episodes will drop on Wednesdays,
    0:01:36 and you can get them as soon as they’re out
    0:01:38 by following Unlocking Us on Apple
    0:01:40 or wherever you listen to your podcasts.
    0:01:45 – Welcome to Raging Moderates, I’m Scott Galloway.
    0:01:47 – And I’m Jessica Tarlove.
    0:01:48 – Jessica, how was your weekend?
    0:01:50 – It was glorious.
    0:01:52 Weather was amazing in New York.
    0:01:53 – Really? – So, you know how,
    0:01:55 like in London, like the city comes alive,
    0:01:57 especially when you’re not supposed to get good weather
    0:02:00 at this point, it was like 70 and sunny.
    0:02:03 And how was your, you’re not home?
    0:02:05 – No, I’m in– – Clearly looks like.
    0:02:08 – Yeah, I’m in Los Angeles at my favorite hotel,
    0:02:09 the Bear Leaves Hotel.
    0:02:11 I just took off my pink robe for you.
    0:02:13 – Oh. – And, yeah,
    0:02:15 I had a really nice, I have a nice weekend.
    0:02:18 I went to two of my closest friends,
    0:02:21 my roommates, my sophomore year in the room of the ’80s,
    0:02:23 which we branded one of the rooms,
    0:02:25 and our fraternity had their 60th
    0:02:29 and like tons of kids and grown kids.
    0:02:31 It was really, really nice.
    0:02:33 And then I went and saw my dad,
    0:02:34 which is my dad’s at that point where that’s,
    0:02:37 that’s kind of rough, but I did that.
    0:02:42 And now I’m back and I’m gonna do this at Oh Dark 100 Hours.
    0:02:43 And then at one o’clock, I’m gonna go down
    0:02:46 and I’m gonna order a club sandwich,
    0:02:48 put on big, big dark sunglasses,
    0:02:50 put an unlit cigarette in my mouth,
    0:02:51 and every woman that walks by me,
    0:02:53 I’m gonna scream, “Jackie, marry me.
    0:02:54 “I make you very happy woman.”
    0:02:59 That’s a jacket, that’s a Aristotle Onassis reference.
    0:03:01 Jessica, it’s one of my go-to lines.
    0:03:03 – Oh, I hadn’t heard it before,
    0:03:05 so the spark is still alive here.
    0:03:06 – Very much. – Since we’re new
    0:03:07 to each other, yeah.
    0:03:09 – Very much, and it’s kind of sad they recognize me.
    0:03:12 I’m turning into a much less wealthy version
    0:03:13 of Howard Hughes here.
    0:03:15 They’re like, “Hello, Mr. Galloway, and how are you?”
    0:03:18 And they talk to me like I’m a very old man.
    0:03:23 Anyways, today we are talking about the final stretch
    0:03:25 of the campaign, Liz Cheney campaigns for Harris
    0:03:27 and Elon Musk rallies for Trump.
    0:03:32 Melania’s book tour, that’s a snoozer.
    0:03:34 And finally, we reflect on the year it’s been
    0:03:37 since the October 7th Hamas attack.
    0:03:39 All right, we’re less than a month out from election day,
    0:03:41 and the October surprises are rolling in.
    0:03:44 Last week, special counsel, Jack Smith,
    0:03:47 dropped a 165-page filing detailing Trump’s
    0:03:51 alleged desperate efforts to overturn the 2020 election.
    0:03:54 According to the document, Trump told a family member
    0:03:57 just days before January 6th that it doesn’t matter
    0:04:01 if you win or lost, you still have to fight like hell.
    0:04:03 The filing also claims Trump knew his core claims
    0:04:05 wouldn’t hold up, but pressed on anyways.
    0:04:07 Jess, what do you make of this?
    0:04:09 Could this really, could this have an impact,
    0:04:13 or is it just, I don’t know, is it a lot of jazz hands here?
    0:04:16 – Well, I think that there’s something more important
    0:04:19 afoot than whether it has an impact or not.
    0:04:22 And that’s that there’s 165 pages
    0:04:25 of available information now about how Donald Trump
    0:04:27 as a private citizen, so that’s what Jack Smith
    0:04:32 had to do with this post-Supreme Court immunity decision.
    0:04:35 He had to show that this was a criminal plot
    0:04:39 to overturn the election by a private citizen
    0:04:42 acting as such, using private lawyers,
    0:04:45 using private money, et cetera.
    0:04:50 And that’s meaningful for the American public,
    0:04:53 even if it just goes in a time capsule for all of this
    0:04:57 to really understand the breadth and depth
    0:05:01 of the effort to overturn the election.
    0:05:04 We’re all political animals, some of us more than others.
    0:05:07 So yes, could it have an electoral effect?
    0:05:10 I think that that is linked to, you know,
    0:05:12 when we start talking about Liz Cheney being out there
    0:05:14 and campaigning in the Adam Kinzinger’s of the world.
    0:05:18 And this undecided voter or potential swing voter
    0:05:22 where protecting democracy is their number one priority.
    0:05:25 You know, these primarily women, suburban women
    0:05:27 that are being interviewed saying, you know,
    0:05:30 I don’t agree with Kamala Harris’s policy positions,
    0:05:35 but I want to be on the side of protecting the constitution.
    0:05:36 So I think it matters in that sense.
    0:05:39 But this is, it feels so much larger than what happens
    0:05:41 on November 5th to me.
    0:05:44 And when you look at this filing
    0:05:47 and some of my colleagues said, you know,
    0:05:48 well, we already knew all of this.
    0:05:52 And then I started rattling off all of this new information
    0:05:53 that was in this filing.
    0:05:55 And they said, oh, well, it’s connected
    0:05:57 to the spirit of what I knew.
    0:05:59 Well, that’s really different, right?
    0:06:01 People don’t remember the spirit of things.
    0:06:03 They remember the anecdotes,
    0:06:07 like the Michigan GOP official who Rhonda McDaniel called
    0:06:10 for Trump to try to get him to do the fake election scheme.
    0:06:13 And he said, that’s fucking nuts.
    0:06:15 People are gonna remember that.
    0:06:17 Or that Donald Trump said about, you know,
    0:06:19 that they wanted to hang Mike Pence.
    0:06:22 That he said, so what?
    0:06:25 And I feel like that is going to stick
    0:06:29 in the national consciousness for a lot longer
    0:06:31 than the outcome of this election.
    0:06:33 What’d you make of it?
    0:06:35 – I’m of two minds on it because I agree with you
    0:06:39 that reminding, just saying, just FYI folks,
    0:06:43 just remember as you head into the voting booth,
    0:06:45 this is the guy who tried to obstruct
    0:06:47 the peaceful transfer of power,
    0:06:48 which is kind of job one.
    0:06:50 If you’re trying to hold up our democracy,
    0:06:52 every other president, even when it’s been close
    0:06:56 with Gore or Clinton, they did concede
    0:06:58 and they showed up at the inaugurations
    0:06:59 and they facilitated.
    0:07:01 This was like, there were certain things we thought
    0:07:05 were just always gonna happen that we took for granted.
    0:07:08 And he still has yet to concede the election.
    0:07:11 And I think that it’s important to remind people
    0:07:14 that remember this, this should not be normalized.
    0:07:17 This was outrageous, unprecedented behavior.
    0:07:19 And some of the stuff is really shocking.
    0:07:22 At the same time, I was pissed off.
    0:07:27 I mean, physically angry at Comey when he decided,
    0:07:31 hey, look at me a few weeks before the election
    0:07:32 and said that he was, you know,
    0:07:35 going after Hillary’s emails or indicting her.
    0:07:38 To me, that just said, I need to be in the news
    0:07:40 and I have some weird perverted version
    0:07:41 of what it means to be a leader
    0:07:45 and it means doing stuff without any care for the political.
    0:07:47 I mean, there’s just no way around it.
    0:07:50 If you do something right now, it’s political.
    0:07:54 The political calculation has to come into the calculation.
    0:07:57 So I think the criticism from Republicans
    0:07:59 that this seems very politically motivated
    0:08:00 given the timing, I think that’s fair,
    0:08:03 which also leads to another level of anger.
    0:08:05 There’s a lot of floors on the elevator stop
    0:08:06 of the anger for Scott.
    0:08:09 – Is that an LA feature or you always have them in the floor?
    0:08:10 – No, that follows me everywhere.
    0:08:13 That’s carry-on luggage that’s somewhere in my brain
    0:08:15 that comes with me everywhere.
    0:08:16 I think I inherited that from my father.
    0:08:19 Anyways, I have a tough one with this.
    0:08:21 I think that, you know, people say it was different
    0:08:23 with Comey, there was nothing there,
    0:08:25 there’s a there there here.
    0:08:26 The other thing I’m fucking angry about, Jess,
    0:08:29 is how on earth did they wait three years
    0:08:31 to do all this shit?
    0:08:33 He was able to delay all the cases.
    0:08:36 He was able to claim political, you know,
    0:08:40 prosecution that no one else has been subject to
    0:08:42 because, you know, our guys, if you will,
    0:08:45 if you think of the people that are trying to highlight
    0:08:47 some of Trump’s shortcomings,
    0:08:49 they didn’t bring these cases to three years.
    0:08:52 It strikes me as just incredibly democratic
    0:08:54 in the sense that the Democrats have a habit
    0:08:57 of being right and ineffective.
    0:08:58 What do you think about the timing of all of this?
    0:08:59 And do you think that Trump,
    0:09:01 do you think Trump’s people are just gonna say
    0:09:03 another example of how they are trying
    0:09:04 to steal the election again?
    0:09:09 – Well, definitely, ’cause they only have one thing to say,
    0:09:12 and it’s, this is lawfare, and I’m a victim.
    0:09:15 And that works for a lot of people.
    0:09:17 But I do think that this is different.
    0:09:21 So I wanna be in like 50% agreement with you
    0:09:23 about Merrick Garland,
    0:09:26 and that this should have been all gas, no breaks.
    0:09:30 The second that Joe Biden was in the White House,
    0:09:34 everyone was confirmed, this process should have begun.
    0:09:37 And it started a couple of years too late.
    0:09:39 So, and, you know, it has taken a while
    0:09:41 and there are a lot of cases involved.
    0:09:43 And it looks like the Clarice Cud case,
    0:09:46 the Mar-a-Lago case, who knows when that moves forward
    0:09:49 because, you know, Trump got his bestie
    0:09:53 when they drew straws on that one in Eileen Cannon
    0:09:54 down in Florida.
    0:09:59 But I see this as amazingly distinct
    0:10:02 from what happened with Jim Comey
    0:10:05 and coming out 11 days before the election
    0:10:08 with nothing to say,
    0:10:12 besides we considered something and decided against it.
    0:10:15 And Jim Comey has revealed himself,
    0:10:19 and I think a lot of these now-never Trump Republicans
    0:10:21 suffer from the self-absorption
    0:10:24 that goes so beyond what they purport to be about, right?
    0:10:28 They say, “I value country over party,
    0:10:30 but really I just want to hear myself talk
    0:10:32 or I’ve got a bunch of books coming.”
    0:10:35 And Liz Cheney doesn’t do it like that.
    0:10:39 She actually seems like the one who is completely dedicated
    0:10:41 to making sure that we preserve our democracy.
    0:10:45 And who knows if Kamala wins in 2024,
    0:10:47 I don’t know where Liz Cheney will be in 2028
    0:10:50 if there’s a normie Republican on the other side.
    0:10:52 She’ll probably go back to her roots
    0:10:54 because she actually believes in things
    0:10:56 that the Republican party used to be about,
    0:10:59 like small government and fiscal responsibility,
    0:11:02 which is not a feature of the Trump agenda.
    0:11:06 So Jim Comey did that for himself
    0:11:07 and he had nothing to say,
    0:11:11 but to just publicly crap on Hillary,
    0:11:14 who was already running a deeply flawed campaign,
    0:11:18 which we all know and have accepted at this point.
    0:11:22 What’s different about the Jack Smith filing is, A,
    0:11:24 it’s the continuation of something
    0:11:27 that has been in the ether for over a year.
    0:11:30 So it doesn’t violate the 60 day rule.
    0:11:31 Not these are formal rules,
    0:11:34 but the kind of code of conduct.
    0:11:39 And Jack Smith has taken the hit from the Supreme Court,
    0:11:41 waited out through this.
    0:11:42 They slow rolled out that the Supreme Court
    0:11:44 did everything that they could to make sure
    0:11:46 that Trump would not have to deal with this
    0:11:47 before the election.
    0:11:50 Jack Smith, abided by all of that,
    0:11:53 had to judge Chutkin to make sure
    0:11:55 that she was still going on schedule,
    0:11:56 no matter what,
    0:11:59 that she wasn’t going to fall by the wayside
    0:12:01 for some stupid reason.
    0:12:02 Because the truth is,
    0:12:04 this obviously isn’t going to trial in advance of this,
    0:12:06 but there’s no reason that the wheels of justice
    0:12:08 should stop turning
    0:12:11 because people are going to vote on November 5th
    0:12:14 for a case that was already open.
    0:12:17 That has now been through two grand juries to boot.
    0:12:22 So I think that people who are actually receptive
    0:12:26 to hearing the facts about Donald Trump
    0:12:27 and his legal cases,
    0:12:29 and there is a whole subsection of people
    0:12:30 who are not receptive to it.
    0:12:32 So this doesn’t even matter.
    0:12:36 But those who still have that little light on
    0:12:37 where they can hear things,
    0:12:41 deserve to know who it is
    0:12:44 that is standing for election on November 5th,
    0:12:47 the totality of that person.
    0:12:51 And I don’t think that that counts as election interference.
    0:12:53 I think that that counts again,
    0:12:55 as justice doing its thing
    0:12:58 and giving people the fullest picture
    0:13:01 of an incredibly important decision.
    0:13:04 And I don’t know if that satisfies your anger about it,
    0:13:07 but I’ve given it a lot of thought
    0:13:11 and tried to be as non-partisan as I can.
    0:13:14 And I also, to your point about Democrats being losers
    0:13:17 or ineffective, as you put it more nicely,
    0:13:21 like this is actually us not being those kinds of losers.
    0:13:25 This is not letting Merrick Garland get a hearing
    0:13:27 before the election, like Mitch McConnell did,
    0:13:31 just saying, no, we’re not gonna stand by
    0:13:33 and not talk about this because of a norm
    0:13:35 that you first of all invented
    0:13:36 and is not being violated
    0:13:39 because this was already an indictment that was out there.
    0:13:40 – I think that’s well said.
    0:13:43 The Harris campaign has already released an ad
    0:13:44 using the story to their advantage.
    0:13:45 Let’s have a listen.
    0:13:47 – We fight like hell.
    0:13:49 And if you don’t fight like hell,
    0:13:51 you’re not gonna have a country anymore.
    0:13:52 – New evidence about Donald Trump’s efforts
    0:13:54 to overturn the 2020 election.
    0:13:58 – This is bombshell after bombshell after bombshell.
    0:14:01 – Trump was pressuring Pence to take action.
    0:14:03 – Merrick Pence has betrayed
    0:14:06 the United States of America.
    0:14:08 – Trump looked at him and said only, so what?
    0:14:13 Wow, that’s pretty dark, what do you think?
    0:14:16 – I mean, it’s like a movie trailer, right?
    0:14:17 Like when we used to go to movies
    0:14:20 and you’d be like, oh, I wanna see that.
    0:14:24 Which is the best that you could do for a filing, right?
    0:14:27 To make something as exciting as that sounds.
    0:14:29 I think that’s exactly the right thing.
    0:14:30 And I mean, two things that play with this.
    0:14:33 One, the Harris campaign has so much money
    0:14:37 that they can make an ad about toilet paper if they want.
    0:14:39 And it’s not gonna put a dent in the bank.
    0:14:41 So why wouldn’t you cut ads on this?
    0:14:45 And then add to that, the ad that they did
    0:14:48 right after the debate when Walls asked J.D. Vance
    0:14:51 if Donald Trump lost the 2020 election,
    0:14:52 and he couldn’t answer.
    0:14:55 So all of this is part of that bubble,
    0:14:58 and I think it’s totally worth the dollars.
    0:14:59 And I wanna put something to you
    0:15:01 that I have been workshopping,
    0:15:04 and this is my first public go of it.
    0:15:08 The Trump campaign is not seemingly
    0:15:11 making a real effort to win the election
    0:15:13 when it comes to the mechanics of it,
    0:15:16 like the get out the vote operation.
    0:15:18 And people have been publicly decrying this.
    0:15:20 Ronald McDaniels talked about it.
    0:15:22 Other Republican officials,
    0:15:23 Republicans have said in swing districts,
    0:15:25 no one has canvassed.
    0:15:27 I haven’t seen anyone knock on my doors.
    0:15:29 They have Charlie Kirk in charge of it,
    0:15:32 who’s a grifter of the highest order.
    0:15:37 And marrying that up with what we know from this filing,
    0:15:41 part of me feels like they don’t even really intend
    0:15:44 to win in the genuine way.
    0:15:47 That he’s going to say again, I won,
    0:15:49 knowing full well that the recounts are gonna have to happen,
    0:15:52 George is gonna have to hand count, et cetera.
    0:15:54 And that was just kind of like this red flag
    0:15:56 that went off to me this weekend
    0:15:58 after looking at the Jack Smith filing,
    0:16:01 and thinking, are these people actually playing to win,
    0:16:03 or they’re playing to say they won?
    0:16:07 – Wow, ’cause I actually think he is very,
    0:16:09 well, he personally, there’s him,
    0:16:11 there’s the campaign and how they’re going about it.
    0:16:14 I would imagine that he desperately wants to win,
    0:16:17 ’cause in my view, there’s a very decent chance
    0:16:18 that one of these courts,
    0:16:20 I mean, he has, I think, four juries
    0:16:22 at some point coming for him.
    0:16:23 And those, I looked at those jurisdictions
    0:16:26 they have between, depending on the jurisdiction,
    0:16:30 between a 70 and 90% conviction rate.
    0:16:31 And the majority of the crimes,
    0:16:32 except for the one in New York,
    0:16:35 probably typically the sentencing guidelines
    0:16:38 would probably offer up some sort of jail term.
    0:16:39 Now, a guy that age, the president,
    0:16:41 they might say, just stay out of politics,
    0:16:42 we’re gonna put an ankle in on you,
    0:16:45 hang out at your golf course,
    0:16:47 have Melania and porn star swing by,
    0:16:49 he still could, he still will probably,
    0:16:50 could probably figure out a way
    0:16:52 to come to some sort of accommodation M and I’s life,
    0:16:53 but that’s not gonna be pleasant.
    0:16:58 And if a 78-year-old man, obese man is sentenced to prison,
    0:17:01 any time at all, is probably a death sentence.
    0:17:02 He’s not gonna come out,
    0:17:04 he may never leave, he may leave feet first.
    0:17:05 And when he comes out,
    0:17:08 I think he’d be a dramatically changed person.
    0:17:10 So I would think he’s exceptionally,
    0:17:13 genuinely all in on winning.
    0:17:14 I wonder if the campaign,
    0:17:16 what you’re describing to me,
    0:17:18 quite frankly, is a little bit of incompetence.
    0:17:19 They don’t have the ground game
    0:17:21 that previous campaigns have had.
    0:17:22 The other question, or the question I would have for you
    0:17:24 is I think you brought up something that’s kind of interesting
    0:17:25 and that is money.
    0:17:28 Vice President Harris has raised so much money.
    0:17:30 Where does that come in?
    0:17:32 Is it just ads, or is it a get out?
    0:17:33 Is it get out the vote?
    0:17:35 Is it turnout?
    0:17:36 Other than just more ads,
    0:17:38 I would have thought that basically every news station
    0:17:41 that has people who are 95 watching it
    0:17:43 has already sold out all their ads.
    0:17:44 Where else does the money help?
    0:17:46 – Yeah, it’s definitely the ground game.
    0:17:50 And she is supporting down ballot races
    0:17:52 at unprecedented levels,
    0:17:55 transferring things like $25 million to the DNC
    0:17:58 to make sure that we can retake the house.
    0:17:59 Everyone is even sharing.
    0:18:01 You have Gavin Newsom writing to you.
    0:18:05 Like, can you chip in for Bob Casey?
    0:18:08 So it’s going to all sorts of down ballot races.
    0:18:09 Get out the vote.
    0:18:13 Legal teams that are going to have to deal with recounts,
    0:18:17 making sure everything is free and fair in the aftermath,
    0:18:19 you know, paying people.
    0:18:21 And they have a huge apparatus.
    0:18:25 I mean, this is massive what they have going.
    0:18:28 And I think you’re probably right
    0:18:31 that it is more incompetence than anything.
    0:18:34 But they do have smart people like a Suzy Wiles,
    0:18:39 who’s one of his, I guess, co-chair of the campaign,
    0:18:40 who knows how to win elections.
    0:18:42 – It’s supposed to be very smart.
    0:18:43 – Very smart.
    0:18:46 And she’s not screaming about this.
    0:18:50 But I think in a deadlocked election
    0:18:53 where no one reasonable is saying
    0:18:55 it’s going to be a landslide in either direction,
    0:18:58 odds are we’re going to go back down to the margins
    0:19:01 that we had in 2020 or less.
    0:19:06 Why wouldn’t you be preparing at the highest levels for that?
    0:19:11 Which we know includes canvassing, door knocking,
    0:19:14 texting, calling, all the things.
    0:19:16 – We’ll be right back.
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    0:21:40 Vice President Harris also made
    0:21:42 some major media appearances this week,
    0:21:44 including Caller Daddy, 60 Minutes to View,
    0:21:47 Howard Stern, Stephen Colbert.
    0:21:49 She’s clearly kind of got the message about getting out.
    0:21:52 These aren’t exactly hard charging interviews.
    0:21:54 60 Minutes asked some pretty good questions.
    0:21:56 I thought she handled it pretty well.
    0:21:59 What did you make of this media tour?
    0:22:00 – Well, it’s not done yet.
    0:22:04 So I’m interested in seeing all of it.
    0:22:06 It’s weird, being a liberal that works
    0:22:10 in conservative media, I’m wired a little bit differently.
    0:22:14 So I want things or have an expectation for Democrats
    0:22:15 that I think is a little bit unfair
    0:22:17 because I work with people
    0:22:20 who are like Fox interviewer bust.
    0:22:23 And we should say Tim Walls went on Fox News Sunday
    0:22:25 with Shannon Bream on Sunday and he did a pretty good job.
    0:22:26 I thought Shannon did a great job too.
    0:22:29 It was one of those where everybody got something,
    0:22:33 which I feel like is the best case scenario for an interview.
    0:22:38 But I feel like what the Harris campaign is doing
    0:22:43 is rewriting how presidential campaigns are fought
    0:22:45 and hopefully won with the media.
    0:22:47 And they’re trying to set a precedent
    0:22:48 for the future of this.
    0:22:50 And I think that they’re doing it, A,
    0:22:52 because this is the way that media is shifting
    0:22:55 and B, because they have a candidate
    0:22:58 that can’t do as well in the normal formats
    0:23:01 that presidential candidates usually do.
    0:23:04 I think that if she was like Biden was in 2020
    0:23:07 or certainly in Obama or a Hillary
    0:23:11 and snappy and concise and very sure of herself
    0:23:15 in interviews, they’d be doing all the normal stuff,
    0:23:18 plus as many of these podcasts as possible.
    0:23:21 But they are making lemonade with the lemons
    0:23:23 that they have and lemon is too harsh,
    0:23:26 but you know, that’s how the phrase works
    0:23:27 and doing something different.
    0:23:30 And I listened to the Caller Daddy interview
    0:23:31 with great interest.
    0:23:34 I thought that the host, Alex Cooper, did a fantastic job.
    0:23:38 And if you haven’t listened to it yet, at the beginning,
    0:23:40 she gives a very thoughtful introduction
    0:23:43 where she talks about how she has never wanted politics
    0:23:45 to be part of Caller Daddy,
    0:23:48 that the daddy gang is not interested in it.
    0:23:52 She has five million downloads for each episode.
    0:23:55 She’s the number one podcast for women 18 to 34,
    0:23:58 the number two podcast in the world behind Joe Rogan.
    0:24:01 So this is a massive audience that she doesn’t wanna tick off.
    0:24:04 And she had actually turned down the presidential candidates
    0:24:07 when it was Biden and Harris wanted to come on
    0:24:09 in January, I think she said no.
    0:24:12 And then as we got closer to the election,
    0:24:14 and she realized also how many of the issues
    0:24:16 that they talk about a lot, like mental health,
    0:24:18 like women’s reproductive rights,
    0:24:23 like sex and dating, abuse were themes of the election
    0:24:27 that she should open her proverbial doors to the candidates.
    0:24:29 And she also invited Donald Trump to join her
    0:24:34 and he has not replied at this point.
    0:24:37 Scott, what do you think about this new media tour?
    0:24:39 – Well, it bodes well for Jessica Tarluff
    0:24:42 and Scott Galloway and that podcasting is-
    0:24:44 – You think we’re gonna be the next stop for Kamala?
    0:24:45 – It won’t be this time
    0:24:48 ’cause we didn’t get our shit together until like October
    0:24:49 and launch this thing.
    0:24:54 But I think we’re gonna be huge in the midterm, Jess.
    0:24:56 Look, it really speaks to the medium.
    0:25:00 And that is when you go on, when you look at 60 minutes,
    0:25:01 you know, it’s highly produced.
    0:25:03 You don’t really get a sense for them.
    0:25:06 And podcasts, there’s just more nuance.
    0:25:08 And they run longer
    0:25:11 and it feels like you’re actually in the room
    0:25:12 with them a bit.
    0:25:14 And I think people really like the medium
    0:25:16 for a long form interview.
    0:25:18 Also, the medium has had a chance to kind of settle
    0:25:22 and mature and you have a podcast like “Colored Daddy”
    0:25:24 which just wouldn’t work in any other medium
    0:25:27 where it begins from a place of kind of feminism
    0:25:29 and female strength talking about issues
    0:25:31 that women weren’t supposed to talk about
    0:25:34 and has aggregated an enormous audience.
    0:25:36 I mean, Alex Cooper, I think she just signed
    0:25:38 a hundred or 125 million dollar contract
    0:25:40 and she deserves every dollar.
    0:25:42 And at the end of the day, what it really says
    0:25:44 is this medium podcasting.
    0:25:47 It’s growing faster than any other medium.
    0:25:49 I think Joe Rogan reaches more people
    0:25:52 than literally any TV show exponentially.
    0:25:56 And the other thing about podcasting, I’ve noticed,
    0:25:58 it really moves book sales.
    0:26:02 So if we have an author come on ProveG or Markets,
    0:26:03 it tangibly moves book sales.
    0:26:05 And I would imagine people who buy books
    0:26:08 also over index in terms of people who vote.
    0:26:10 And some, this is, I think you’re just gonna see
    0:26:12 more and more candidates on podcasts.
    0:26:13 What do you think, Jess?
    0:26:16 – Absolutely, I think that they are
    0:26:19 for the sheer reach numbers also for the ability
    0:26:21 to be able to frame their answers
    0:26:26 in a way that they think is positive to their campaign.
    0:26:30 I mean, the problem with quote, mainstream interviews
    0:26:33 is you’re gonna have to deal with the framing of a question
    0:26:34 in the way that you might not like.
    0:26:37 And then you have one minute to respond
    0:26:39 and you have to spend 30 seconds talking your way back
    0:26:43 into the approach that you wanted to take.
    0:26:46 And I think that’s why you see people
    0:26:47 moving to other spaces.
    0:26:48 And it’s not just Kamala doing it.
    0:26:51 Obviously, Trump has been doing this,
    0:26:53 Theo Vaughn, Lex Friedman.
    0:26:55 I’m sure if Rogan said, come on here,
    0:26:56 he would be there in a second.
    0:26:58 I think Kamala should do Rogan.
    0:27:01 He was gushing about how great her debate performance was.
    0:27:03 Tell Rogan, I’ll give you half an hour.
    0:27:05 Don’t try anything funny.
    0:27:07 And I bet he would play by the rules,
    0:27:10 understanding how important that moment is.
    0:27:12 I mean, the Howard Stern interview,
    0:27:16 his audience might not be as big as it used to be.
    0:27:18 It’s still pretty large,
    0:27:21 but there was the Hillary Clinton regretted
    0:27:24 not going on before the election in 2016.
    0:27:26 He gave her, it was the best interview
    0:27:29 that anyone had ever heard Hillary do.
    0:27:32 And she was able to do that because it was long form like that.
    0:27:36 And I think one thing that they can do with these podcasts
    0:27:38 is it doesn’t lend itself to clip culture in the same way,
    0:27:40 which I think is so damaging.
    0:27:42 And I realized that a lot of people consume me
    0:27:44 from the five through clip culture.
    0:27:47 And I am thankful for everyone who has found me that way.
    0:27:49 – The clip culture has made Jessica Tarleff just so you know.
    0:27:51 – I am just a clip. – You literally fill up there.
    0:27:53 Yeah, but you’re all, that’s how I know.
    0:27:55 You’re all over TikTok.
    0:27:57 You are literally, you’re the clipster.
    0:28:02 I mean, you are everywhere on social.
    0:28:05 So back to the TV thing in terms of how mediums are changing.
    0:28:06 I’m a narcissist.
    0:28:10 I love seeing myself on the big screen.
    0:28:13 And this week I was asked to go on Anderson Cooper 360.
    0:28:15 And I love Anderson.
    0:28:17 I think he’s a huge talent.
    0:28:18 And I’m out here on the West coast.
    0:28:21 They wanted me to come on and talk about Musk and Trump.
    0:28:23 And that’s kind of in my wheelhouse a little bit.
    0:28:25 And I thought, you know what?
    0:28:29 I’m not gonna do it because I find TV so difficult.
    0:28:33 It’s basically make a point that has a twist of phrase
    0:28:36 or some sort of insight on something everyone else
    0:28:38 has been covering for the last 48 hours.
    0:28:40 Make it emphatically, make it crisply
    0:28:42 and then shut the fuck up
    0:28:44 ’cause we gotta go somewhere opioid-induced
    0:28:46 constipation medication.
    0:28:48 There’s just nothing thoughtful about it.
    0:28:50 It’s so constricted by time.
    0:28:54 And then if you look at the numbers, the reality is
    0:28:56 very few people are watching television.
    0:28:59 I mean, I used to jump at every attempt 10 or 15 years ago
    0:29:02 when I was asked to do TV no matter where I was.
    0:29:04 I’ve been like scrambling to figure out a way.
    0:29:07 Now I’m, you know, I’d rather just hang by the pool.
    0:29:09 I’d rather hang by the pool, Jess.
    0:29:12 – Okay, well, counterpoints to that.
    0:29:15 – Says a TV star. – 60 Minutes of 10 Million Viewers.
    0:29:17 Says a TV Clipster.
    0:29:21 But I would be willing to bet, I don’t know how much,
    0:29:24 that you have a devout fan base
    0:29:27 that came for your Morning Joe interview.
    0:29:28 – Go on.
    0:29:31 – Your Morning Joe interview about October 7th
    0:29:33 and the Israeli response.
    0:29:35 And you gave all the numbers
    0:29:38 of how many fewer casualties there were
    0:29:41 with the way that Netanyahu was executing this
    0:29:44 versus what happened during World War II.
    0:29:47 And I know, I had friends who were in Scott Galloway
    0:29:49 people before that who saw it and said,
    0:29:51 oh, I really like this guy.
    0:29:54 So you have benefited from the television greatly
    0:29:55 in the last year.
    0:29:58 – So, first off, thank you for being generous.
    0:30:02 The, there are a few shows.
    0:30:03 It’s, everything comes down
    0:30:05 to some form of genie coefficient or income inequality.
    0:30:07 I don’t care if it’s actual income inequality
    0:30:10 or mating on Tinder.
    0:30:13 Everything’s becoming kind of a win or take most atmosphere.
    0:30:14 There’s a small number of podcasts
    0:30:16 making all of the money.
    0:30:18 And it’s absolutely happening everywhere.
    0:30:20 It’s also happening in TV.
    0:30:25 Morning Joe, The View, Your Show, The Five.
    0:30:30 There’s like a handful of numbers or a handful of shows
    0:30:33 that are just kind of mopping up the entire audience
    0:30:36 and everything else is in the long tail.
    0:30:38 And it’s true in podcasting too.
    0:30:40 Anyways, Jess, I hate to move on
    0:30:44 ’cause I love talking about my favorite subject, me.
    0:30:45 But let’s move on.
    0:30:48 You had referenced earlier that Liz Cheney
    0:30:50 is out there campaigning for.
    0:30:51 Let’s, we have a clip for that.
    0:30:52 Let’s take a listen.
    0:30:56 – I tell you, I have never voted for a Democrat.
    0:31:01 But this year, I am proudly casting my vote
    0:31:03 for Vice President Kamala Harris.
    0:31:08 – I just can’t figure out if, I mean, I get the theme.
    0:31:10 I just can’t figure out if Representative Cheney
    0:31:11 and Representative Kitzinger,
    0:31:13 everyone already knows how they feel.
    0:31:15 And if it has no impact.
    0:31:18 I do think if I were the Harris campaign though,
    0:31:19 and I think it’s coming,
    0:31:21 I would have this ground invasion
    0:31:24 leading up to the election.
    0:31:27 And I guess we’re there the 30 days out
    0:31:31 of literally the world’s best team of surrogates in history.
    0:31:34 I think people from all walks of life
    0:31:37 are really interested, famous athletes
    0:31:40 you wouldn’t expect, former Republicans.
    0:31:43 I think they could just, they’re just gonna roll out.
    0:31:46 Oh, by the way, this person’s also
    0:31:49 a very much supporting Vice President Harris.
    0:31:50 I don’t know if celebrity endorsements work.
    0:31:52 Celebrities, Democrats have always gotten more celebrities
    0:31:53 than the Republican.
    0:31:56 And I’m not sure it’s ever been shown to be that effective.
    0:31:59 But I think they’re gonna just literally overwhelm
    0:32:02 the airwaves with famous high Q,
    0:32:06 whether it’s Taylor Swift or Bruce Springsteen.
    0:32:08 And they’re gonna have Musk and Ted Nugent.
    0:32:11 I don’t know if there’s that many kind of people
    0:32:14 willing to go out there and talk about Trump right now.
    0:32:15 Do you think the surrogates,
    0:32:16 have you heard anything about the quote-unquote
    0:32:18 the surrogate strategy?
    0:32:20 Yeah, and I spoke with the campaign about it
    0:32:25 and they, it’s very specialized and it’s very targeted.
    0:32:28 And this group of disaffected Republicans,
    0:32:31 like the Nikki Haley voters from the primary,
    0:32:34 I don’t wanna say it’s the number one target
    0:32:36 but among swing voters that they think
    0:32:38 they have a shot with, it definitely is.
    0:32:42 She is doing, I wanna make sure that I get this right.
    0:32:47 She’s up 18 with white voters with a college degree.
    0:32:52 Biden was plus nine, it’s a huge shift.
    0:32:54 So Hillary won that by five or six,
    0:32:58 then up to nine with Biden and now plus 18, if this holds,
    0:33:03 which makes it the biggest swing voting block in the country.
    0:33:08 And those voters are Liz Cheney voters,
    0:33:11 or a lot of them are, they’re white suburban women
    0:33:16 who can’t believe that their daddy’s Republican party
    0:33:17 looks like this.
    0:33:20 They care about abortion and the right to choose,
    0:33:24 but they do care about this protecting democracy argument,
    0:33:26 perhaps more than anything.
    0:33:30 And I think it could be one of the biggest realignments
    0:33:32 in our politics that we’ve seen.
    0:33:35 So yes, the effort is big, there’s a ton of money behind it.
    0:33:36 It’s very targeted.
    0:33:38 I agree with you about the celebrities.
    0:33:41 I think that will matter a lot less.
    0:33:42 It probably galvanizes young people.
    0:33:46 If you see, oh, Taylor Swift or Billie Eilish,
    0:33:47 what will Beyonce do?
    0:33:49 I assume at some point the endorsement is coming
    0:33:53 since she’s leased freedom, the song, to them.
    0:33:58 But people are most affected by a personal olive branch.
    0:34:00 So someone’s showing up at your door,
    0:34:03 explaining why it is that they support ex-candidate.
    0:34:05 They know where these voters are.
    0:34:07 And all of Nikki Haley’s infrastructure,
    0:34:10 I found this fascinating from her primary campaign,
    0:34:12 are now for Harris.
    0:34:13 – So Trump isn’t sitting still.
    0:34:16 He’s been making headlines on the campaign trail as well.
    0:34:19 Over the weekend, he returned to Butler, Pennsylvania,
    0:34:20 the place where he narrowly escaped
    0:34:22 the first assassination attempt.
    0:34:25 This time he campaigned alongside Elon Musk.
    0:34:28 Let’s hear what Musk had to say, oh shit, let’s not.
    0:34:31 Okay, let’s go ahead, Caroline, play the clip.
    0:34:35 – President Trump must win to preserve the Constitution.
    0:34:38 He must win to preserve democracy in America.
    0:34:41 – Yeah, there’s something like a billionaire
    0:34:42 with a South African accent to lecture me
    0:34:43 on the Constitution.
    0:34:45 What did you think of this?
    0:34:47 – I found it frightening.
    0:34:50 Well, first of all, the good side of it was,
    0:34:54 I do think it’s cool that he went back to Butler.
    0:34:56 – It was a great move, great move.
    0:34:59 – And I think that he was also giving a lot of people
    0:35:02 who had come to that rally the experience
    0:35:06 that they were expecting to have that day,
    0:35:11 and obviously were robbed of, and a man lost his life,
    0:35:14 and there was a celebration of that as well.
    0:35:16 I thought Trump was funny when he started.
    0:35:21 He said, as I was saying, which is a pretty good opener,
    0:35:23 considering what had happened.
    0:35:26 So I think that’s important in the plus column.
    0:35:31 The Musk aspect of this, and you know, way better than I do,
    0:35:36 he seems completely off his rocker at this point.
    0:35:39 I mean, this is a guy who said he had to buy Twitter
    0:35:42 to make sure that there were no politics in it,
    0:35:45 because Jack Dorsey was too left leaning.
    0:35:49 Someone who, I assume his politics are Democrat leading,
    0:35:50 but as far as I know,
    0:35:53 was just sitting around on a beach in Bali,
    0:35:55 not really doing anything.
    0:35:59 And now Musk is censoring accounts,
    0:36:03 putting $45 million a month into a Trump PAC,
    0:36:04 out there advocating for him,
    0:36:07 and saying that the country will cease to exist
    0:36:08 if Trump doesn’t win.
    0:36:11 What is that, what happened here?
    0:36:14 – What strikes me in Musk is part of it.
    0:36:16 I think a larger issue in America,
    0:36:19 and that is everyone always talked about character
    0:36:20 as it relates to the president,
    0:36:24 and I think most recently we’ve come to realize
    0:36:27 that Americans really don’t give a flying fuck about character.
    0:36:29 At least that’s my takeaway here.
    0:36:34 Trump is just the guy you would shudder
    0:36:37 if you found out your daughter was dating.
    0:36:42 He doesn’t appear to, I mean, world’s worst boss, right?
    0:36:48 Vice President Pence was a loyal lapdog, really obsequious.
    0:36:50 I think actually Vice President Pence,
    0:36:51 given the mission he was given,
    0:36:54 the assignment was actually a very good vice president
    0:36:59 for the president, and sent people hunting for him
    0:37:02 who had nooses, but it doesn’t seem like people,
    0:37:05 people don’t seem to care.
    0:37:09 And then Musk, what I see on the other side is,
    0:37:11 I interview all the time these people in tech,
    0:37:13 in venture capitalist, and any venture capitalist
    0:37:15 or banker or other person in tech,
    0:37:17 they begin, they sort of do the caveat,
    0:37:19 like yeah, some of his tweets aren’t like
    0:37:21 when they’re talking about Musk.
    0:37:24 Sometimes I think he gets a little,
    0:37:26 he lets his fingers do the walking.
    0:37:29 They’re constantly making excuses for a man
    0:37:32 who has 12 kids by three women
    0:37:33 and doesn’t live with any of them.
    0:37:35 In my opinion, that’s like job one.
    0:37:37 That just kind of disqualifies you as a man
    0:37:39 when you’re not living in the same household
    0:37:41 as your children, and you could be.
    0:37:42 It’s not because of resources,
    0:37:43 it’s not because of family court,
    0:37:44 it’s not because he had to make a living
    0:37:45 and go somewhere else.
    0:37:49 He chooses not to be around for his children.
    0:37:52 He accuses his employees of being sex criminals
    0:37:54 when they’re not such that they actually have to move home.
    0:37:56 So he refuses to pay severance,
    0:38:00 legally obligated severance to employees that he fires.
    0:38:02 And the absolute, the worst thing I have seen
    0:38:05 across any public figure recently
    0:38:08 is other than maybe what’s going on with Diddy,
    0:38:12 is a father going publicly on Jordan Peterson
    0:38:15 and saying that his daughter who went through transition
    0:38:17 is now dead to him.
    0:38:20 I mean, and then these VCs go on to talk about
    0:38:22 the great things he’s doing and his genius.
    0:38:24 And it’s like, do you realize what money
    0:38:25 has fucking done to us?
    0:38:27 Because this guy is rich,
    0:38:31 we have decided that regardless of how depraved
    0:38:35 his behavior acquits him with respect to being a dad,
    0:38:38 being a citizen, being a boss,
    0:38:39 being a friend of people,
    0:38:42 that he is an awful human being,
    0:38:45 but he makes a great fucking car.
    0:38:47 So let’s just shove all of that to the side.
    0:38:48 And there’s a chance I’ll get to invest
    0:38:51 in the D round of SpaceX.
    0:38:52 So I’m gonna ignore all of that.
    0:38:55 And that same turning a blind eye
    0:38:59 to anything resembling what we would expect of men,
    0:39:02 we just decide, no, I kind of like,
    0:39:04 I just kind of like the cut of his jib
    0:39:06 and the policies and his brashness.
    0:39:08 And he’s gonna burn everything down
    0:39:09 and my life isn’t going great.
    0:39:10 And Instagram is reminding me every day
    0:39:13 that my life isn’t going nearly as great as everyone else.
    0:39:16 So I just like this guy ’cause he’s so,
    0:39:18 he’s such a fucking pyromaniac
    0:39:20 and it’s gonna burn the place down.
    0:39:23 There’s this element of if you’re brash,
    0:39:25 you’re angry in your course,
    0:39:29 that masks for, that’s a bad imitation,
    0:39:31 a rich little imitation of what it means
    0:39:33 to be masculine and a man and a leader.
    0:39:34 And the country just appears
    0:39:37 to have embraced all of this shit.
    0:39:41 – I wanna ask you then about,
    0:39:43 ’cause this is current events and it’s Musk
    0:39:49 and how you apply your prism to the Starlink
    0:39:53 and what Musk has been able to do
    0:39:56 for the victims of Hurricane Helene,
    0:39:58 which has been devastating.
    0:40:02 And we know about Trump proliferating these lies
    0:40:05 that Biden wiped out the FEMA funds
    0:40:07 to give them to undocumented people
    0:40:11 and all these Republicans elected officials
    0:40:13 have been saying like cut it out.
    0:40:15 People are not getting the services that they need
    0:40:16 because you’re lying about this.
    0:40:20 But one thing Musk has done is delivered satellites
    0:40:25 to people in Ukraine and Estonia in North Carolina.
    0:40:29 I can’t just see you through this negative prism.
    0:40:34 – Well, this is the issue and that is on a net basis.
    0:40:37 I actually think there’s a very decent argument
    0:40:40 that Elon Musk has been a net positive for society.
    0:40:43 He has inspired the race around EVs.
    0:40:46 The satellite technology is really inspiring.
    0:40:49 He puts things into space for less money than anyone else.
    0:40:54 That will have a hugely positive impact on our society.
    0:40:57 The problem is with the word net
    0:41:01 and that is I don’t forgive people for being a net good
    0:41:03 when they have that sort of blessing
    0:41:06 and it wouldn’t be hard not to accuse your employees
    0:41:07 of being a sex criminal.
    0:41:10 It wouldn’t be difficult to have a baseline level
    0:41:12 of fatherhood running through your veins
    0:41:16 and not say that your daughter is dead to you.
    0:41:18 I think pesticides are a net good
    0:41:21 but we still have an FDA.
    0:41:24 I think fossil fuels are actually a net good
    0:41:25 but we still have emission standards
    0:41:28 and are trying to deal with climate change.
    0:41:31 And what I hate about kind of our societies,
    0:41:34 the rubric as you put it is that we look at technology
    0:41:37 and if you have innovated around technology,
    0:41:40 you get 10 times the affinity, the goodwill,
    0:41:42 the forgiveness to get out of jail cards
    0:41:45 than if you innovate around agriculture
    0:41:47 or you innovate around public policy.
    0:41:50 That’s like who he or she is a smart person
    0:41:52 but if you can figure out a way to put satellites
    0:41:54 into space or have a really cool electric car
    0:41:58 or even a photo sharing app, you’re Jesus Christ
    0:42:00 and should be forgiven for all of your sins.
    0:42:04 So yes, is Musk a net good for society?
    0:42:04 I think he is.
    0:42:06 The problem is with the word net
    0:42:09 and he should absolutely be held accountable
    0:42:12 for these really vile things he does.
    0:42:15 I find the whole thing very unsettling.
    0:42:17 I think there are a few people
    0:42:19 that could be worse role models for young men
    0:42:21 than Donald Trump or Elon Musk.
    0:42:23 And I keep hoping that young men
    0:42:24 and I’m curious at what you think here,
    0:42:27 I’m keep hoping that young men
    0:42:29 who are kind of leaving the Democratic party
    0:42:32 because they don’t feel seen towards the end
    0:42:35 will break for, you know, gender equality
    0:42:37 which they, in a bodily autonomy,
    0:42:39 which actually young men support at some
    0:42:41 of the same levels as young women.
    0:42:43 And then someone just kind of reminds me to say,
    0:42:44 Scott, they’re not going to vote.
    0:42:46 They’re not going to be important here either way.
    0:42:47 They’re not going to vote.
    0:42:49 What are your thoughts?
    0:42:50 I don’t think they’re going to vote
    0:42:52 in the same kind of numbers obviously,
    0:42:56 but I think there’s a strong chance that they will vote.
    0:43:00 And if the referendums post jobs have been any indication,
    0:43:03 young men are showing up for that as well.
    0:43:08 And that’s a hyper excited segment of the population.
    0:43:12 But I wouldn’t completely write them off for it.
    0:43:14 I think there’s a reason Trump is doing a lot
    0:43:17 of this low propensity voter media,
    0:43:20 like the theovons of the world.
    0:43:23 But it will be interesting to see
    0:43:26 because I imagine, you know,
    0:43:30 people have found a way to consensus usually.
    0:43:32 I’m not saying that it’s even,
    0:43:36 but we’ve found a way to some degree of agreement.
    0:43:41 And if it continues like this or what it is projected to be,
    0:43:43 this feels like it’ll be the first time
    0:43:45 where that won’t be happening.
    0:43:48 And maybe I just believe too much in human nature
    0:43:51 or in the good of people that we will come back
    0:43:55 to a little bit less of such a stark gender gap.
    0:43:57 And I think to push that forward
    0:43:59 or to get us closer to that result,
    0:44:01 obviously there’s a lot of work
    0:44:04 that Democrats need to do around messaging,
    0:44:08 around policy, around opportunities for men.
    0:44:10 But I am hopeful that we’re not gonna have
    0:44:13 like a 20 point gender gap.
    0:44:15 Frankly, it shouldn’t be in either direction.
    0:44:16 Looks like the female one
    0:44:19 because of reproductive choice will probably be that way.
    0:44:22 But that men will hue closer to it
    0:44:26 because some things will be more important than Machismo
    0:44:28 or how they’re being spoken to
    0:44:29 or just a feeling of inclusivity.
    0:44:33 Actually don’t wanna demean it down to be some macho thing.
    0:44:35 You know, it doesn’t, you wanna go somewhere
    0:44:38 where you feel included and spoken to.
    0:44:42 And we haven’t been fostering that environment for a while.
    0:44:47 – Okay, we’ll be right back after a quick break
    0:44:49 to discuss Melania Trump’s press tour
    0:44:51 for her new book, Stay With Us.
    0:44:55 – Fox Creative.
    0:44:59 This is “Apertizer Content” from Virgin Atlantic.
    0:44:59 (beeping)
    0:45:00 – Hey, Kara, it’s Scott.
    0:45:03 Remember me, the guy, Tina Fade, your Alec Baldwin
    0:45:05 sort of rejuvenated your career.
    0:45:06 And he was, I’m at the lounge at Heathrow.
    0:45:08 I’m at the Leathrow, the Virgin Lounge,
    0:45:10 the Virgin Atlantic Clubhouse Lounge.
    0:45:13 And I’m about to have the chicken tikka masala.
    0:45:14 I love it here.
    0:45:15 You should check it out.
    0:45:17 It’s where the cool kids hang out.
    0:45:18 Anyways, hope you’re all safe travels.
    0:45:19 (beeping)
    0:45:20 – Scott, frankly, it’s a miracle
    0:45:22 that Virgin Atlantic let you into the clubhouse
    0:45:24 and their incredible business class.
    0:45:25 But I guess they did.
    0:45:27 Tell me how it was.
    0:45:29 – So, Kara, I’m an original gangster
    0:45:31 when it comes to Virgin.
    0:45:35 I’ve been flying Virgin for 20 plus years.
    0:45:36 And I do the same thing.
    0:45:38 And they get it right every time.
    0:45:40 They always have the financial times for me.
    0:45:42 And I order the chicken tikka masala.
    0:45:43 – Oh.
    0:45:46 – That is my Virgin experience.
    0:45:48 If it ain’t broke, don’t fix it.
    0:45:50 – And your drink was, what is your drink?
    0:45:52 – Well, I used to drink a Bloody Mary
    0:45:54 or a beer in the clubhouse.
    0:45:57 I started, I don’t drink alcohol when I travel anymore.
    0:45:58 So I just do mineral water,
    0:46:00 but they have this kind of cool cocktail
    0:46:02 that’s like a lemongrass
    0:46:04 or some sort of cool margarita thing.
    0:46:06 And I get it, I get a Virgin one.
    0:46:07 – What is your pre-flight routine?
    0:46:10 What is your actual, besides your chicken tikka masala,
    0:46:11 the Virgin clubhouse?
    0:46:14 – My pre-flight routine is,
    0:46:15 well, I always do the same thing the morning when I travel.
    0:46:16 I try and work out.
    0:46:17 I take the dogs for a walk.
    0:46:19 And I always make time for the clubhouse
    0:46:22 ’cause I do enjoy the Virgin clubhouse at Heathrow.
    0:46:24 So check out virginatlantic.com for your next trip
    0:46:26 and see the world differently.
    0:46:28 Certain amenities are only available
    0:46:29 in selected cabins and aircraft.
    0:46:35 – All right, Jess, Melania Trump is making headlines
    0:46:36 while promoting her new memoir
    0:46:39 and taking a stance on a key election issue,
    0:46:41 one that actually puts her at odds with her husband.
    0:46:42 Let’s take a listen.
    0:46:46 – Individual freedom is a fundamental principle
    0:46:47 that I safeguard.
    0:46:51 Without a doubt, there is no room for compromise
    0:46:54 when it comes to this essential right
    0:46:57 that all women possess from birth.
    0:46:59 Individual freedom.
    0:47:03 What does my body, my choice, really mean?
    0:47:08 – I’m sorry, it’s like an “SNL” sketch.
    0:47:10 Whenever I hear this shit, I’m like, is this really real?
    0:47:13 What do you think is going on here?
    0:47:15 – Oh, I think it’s a completely cynical play
    0:47:19 set up by her husband to make them seem less radical.
    0:47:19 – Softer, yeah.
    0:47:24 Yeah, like J.D. Vance got the ball rolling at the debate
    0:47:29 with a very fact-free answer to put it politely
    0:47:33 about being pro-family and steering away
    0:47:36 from any talk of national abortion bans,
    0:47:41 which he, it was on his website until it wasn’t.
    0:47:44 But I don’t believe anything that comes out
    0:47:45 of Melania’s mouth.
    0:47:50 And it seems pretty nakedly fake.
    0:47:54 – It really does seem, I mean, Melania’s been pretty absent
    0:47:55 from the campaign until now.
    0:47:57 And then here she is delivering a message
    0:47:59 that undercuts Trump’s stance.
    0:48:01 I’m curious if it has any impact,
    0:48:05 but I do get some joy from the fact that she can’t,
    0:48:07 my impression is she can’t stand him.
    0:48:10 Like she just doesn’t want to spend time with him.
    0:48:12 Is that, am I, as a woman–
    0:48:14 – Well, they’re always separate.
    0:48:16 – Yeah, they’re never together.
    0:48:19 – So I grew up in New York City
    0:48:21 and the Trump kids grew up here.
    0:48:24 And I had friends who, I mean, Baron is much younger
    0:48:27 than us, but went to the school that Baron went to
    0:48:32 and said that she was an incredibly hands-on mom,
    0:48:35 like doing pickup and drop off, had friends,
    0:48:39 seemed remarkably normal for the circumstances.
    0:48:42 And if the rumors are true about it,
    0:48:45 that she got a new prenup when he ran,
    0:48:47 then she got a new one when he ran again.
    0:48:51 And again, I guess hats off to her as a businesswoman,
    0:48:55 but this does not seem like what she bargained for.
    0:48:58 I think she just wanted to marry an older rich guy
    0:49:00 and have a nice life in New York City.
    0:49:03 And she’s ended up with what this is.
    0:49:06 And is Melania probably pro-choice?
    0:49:08 Yeah, I would expect so.
    0:49:11 I mean, most women are anyway,
    0:49:14 especially most women who grew up in a European context,
    0:49:16 who think it’s absolutely insane
    0:49:18 that we would be regulating something like this
    0:49:20 at least at the six-week level.
    0:49:22 I know the European standard is usually 15 weeks,
    0:49:26 but I can’t pity her anymore.
    0:49:29 You know, one time, okay,
    0:49:32 maybe you didn’t know that it was gonna be Muslim bands.
    0:49:34 Second time, you did know.
    0:49:37 And the third time, you really did know.
    0:49:39 And covering for him like this,
    0:49:41 I think is a pretty gross move.
    0:49:42 And it doesn’t have any crossover appeal.
    0:49:45 Like I don’t know anyone who doesn’t like Trump,
    0:49:49 who thinks that Melania is a messenger of anything
    0:49:52 besides her husband’s bidding.
    0:49:54 – Before we wrap up, this year marks one year
    0:49:57 since the October 7th attack on Israel.
    0:49:58 And now there are growing concerns
    0:50:01 about a broader conflict in the Middle East.
    0:50:04 Just last week, Iran launched its largest missile attack
    0:50:05 ever against Israel.
    0:50:07 I wanna point out, this is the largest
    0:50:10 or the biggest missile barrage in history.
    0:50:13 And over the weekend, and by the way, it failed.
    0:50:15 Both American and Israeli forces
    0:50:18 were able to basically neuter this entire attack.
    0:50:20 It was totally ineffectual.
    0:50:22 Prime Minister Netanyahu warned that the country
    0:50:24 is now fighting on seven different fronts,
    0:50:27 referring to them as the enemies of civilization.
    0:50:29 Heavy Israeli airstrikes hit Southern Beirut
    0:50:31 overnight, targeting Hezbollah.
    0:50:34 Meanwhile, the Biden administration has made it clear
    0:50:38 that U.S. support for Israel remains unwavering.
    0:50:43 Just any thoughts on, I wonder if one of these
    0:50:46 three October surprises, the Longshoremen strike,
    0:50:49 what’s happening in the Middle East,
    0:50:51 or potentially something around the hurricane,
    0:50:54 might in fact swing the election one way or the other.
    0:50:56 What are your thoughts about some of these
    0:50:58 potential October surprises that are sort of
    0:51:00 out of either campaign’s control?
    0:51:06 – So far, Longshoremen strike handled.
    0:51:08 I don’t think anyone will remember that that happened.
    0:51:09 – And you don’t think the Biden administration
    0:51:11 or Harris gets any credit for that?
    0:51:12 – I think they get minimal credit,
    0:51:16 but frankly, if you want the pro-union argument,
    0:51:17 you’re going with the auto workers,
    0:51:19 with them on the picket line,
    0:51:23 which was revolutionary in American politics.
    0:51:25 And also the Longshoremen union boss,
    0:51:28 it seems like such a corrupt criminal.
    0:51:31 I mean, the stories about the RICO charges
    0:51:33 that got dropped because the guy,
    0:51:35 the guy ended up in the back of a car,
    0:51:36 the trunk of a car.
    0:51:40 So I think that’s off the table.
    0:51:42 I think the Middle East definitely could
    0:51:43 matter in this.
    0:51:48 And I was struck, I spent this morning,
    0:51:51 we’re recording on October 7th,
    0:51:56 reviewing old missives from the date of the attack.
    0:52:01 And I was particularly upset by there was a,
    0:52:04 someone had put together all of these text messages,
    0:52:07 like the last texts that some of these Israelis
    0:52:09 who were murdered were sending to their loved ones.
    0:52:11 And it made me think of 9/11.
    0:52:12 – Heartbreaking.
    0:52:14 – Completely got wrenching.
    0:52:18 And what kept coming up over and over again
    0:52:21 was this feeling on behalf of the Israelis
    0:52:25 that the army was coming and they didn’t come.
    0:52:29 They were hours and hours and hours too late for this.
    0:52:34 And the sense of let down that this people
    0:52:37 that put so much stock in the IDF
    0:52:39 and the importance of serving your country,
    0:52:44 and they do it with such pride and such magic
    0:52:47 were left alone.
    0:52:51 And the feeling has, I feel like shifted so much,
    0:52:55 so much more goodwill towards what Nanyahu is doing
    0:52:57 to the point that Benny Gantz wrote an op-ed
    0:52:59 in the New York Times over the weekend,
    0:53:02 which basically signaled we’re all aligned at this point.
    0:53:04 We have to finish the job with Iran.
    0:53:07 And it feels like they are weakened at this moment
    0:53:10 and that this is the time to do it,
    0:53:12 which is such a scary thing to say
    0:53:15 because that means a much broader conflict,
    0:53:19 but that you almost can’t say no at this point.
    0:53:20 I don’t know if you felt that as well,
    0:53:22 but it was stark for me.
    0:53:25 – Well, look, we’re both Jews.
    0:53:30 So I think this impacts us, not more,
    0:53:32 ’cause then there’s a lot of people that are concerned,
    0:53:34 but in a different way.
    0:53:37 This year for me politically more than anything
    0:53:40 has rattled me because as of October 6th, 2023,
    0:53:44 if someone had asked me what the state of anti-Semitism was,
    0:53:49 I felt that America had sort of grown past anti-Semitism.
    0:53:51 And some of my older Jewish friends would say,
    0:53:54 “Scott, you don’t realize that this exists
    0:53:54 and it’s always there.”
    0:53:56 And I’d be like, “Oh, you’re being paranoid.
    0:53:58 I understand your concern, what you saw,
    0:54:00 what you experienced.”
    0:54:01 And I could not have been more wrong.
    0:54:03 I think that is the most surprising thing
    0:54:05 that has happened to me over the last year
    0:54:09 was that that adage that two thirds of an iceberg’s flow
    0:54:11 is below the surface line.
    0:54:15 And what I’ve come to believe is that 99.9% of anti-Semitism
    0:54:18 was lying below the surface and it just erupted.
    0:54:20 I think Biden has handled this terribly
    0:54:24 in the sense that I think he’s actually been quite supportive
    0:54:26 of Israel on the ground and there was no other leader
    0:54:30 that immediately deployed to aircraft carrier strike forces.
    0:54:34 So I think, and yet he comes across his milk toast,
    0:54:35 says, “We’re handling this.
    0:54:35 We’re putting pressure.
    0:54:37 I’m disappointed.”
    0:54:40 So he gets no credit for the immense support he’s provided
    0:54:43 and yet gets blamed for looking weak in the face of Netanyahu
    0:54:44 who’s like, “Oh, thanks.
    0:54:46 Thanks very much for your advice.
    0:54:47 Now hold my beer.”
    0:54:52 So, and I’m shocked at how much support Netanyahu,
    0:54:56 how his fortunes have changed over the last 30 days.
    0:54:58 I guess it will wrap up here.
    0:55:01 Do you think this will have any real tangible impact
    0:55:02 on the election?
    0:55:05 ‘Cause I have quite a few friends who were center left
    0:55:06 who are now gonna vote for Trump
    0:55:08 because they’ve become single issue voters.
    0:55:13 And they just want a total resolute view on this.
    0:55:15 And correctly or incorrectly,
    0:55:18 they see Trump as being less wavering
    0:55:19 than Vice President Harris.
    0:55:23 Do you think this has any impact on actual voter
    0:55:25 on any of these swing stats?
    0:55:29 – Potentially in a Pennsylvania or a Michigan,
    0:55:32 I guess Arizona, but really on the margins.
    0:55:35 And we’re a small but mighty group,
    0:55:38 but we are really small.
    0:55:43 And it takes a lot for someone who is typically center left
    0:55:47 to move over to voting for Donald Trump.
    0:55:49 That doesn’t mean it isn’t happening,
    0:55:54 but like I have a friend, a couple where the wife,
    0:55:58 it sounds like is going to probably vote for Donald Trump,
    0:56:02 even though she’s pro-choice, et cetera.
    0:56:05 But the husband will stay home.
    0:56:07 And I think it could be more stay home
    0:56:11 than it would be voting for Trump.
    0:56:15 And that a lot of these people also are in New York or California,
    0:56:18 where that isn’t going to make a massive amount of difference.
    0:56:21 But I think it’s something and it’s also emblematic
    0:56:26 of a foreign policy that people could look to and say,
    0:56:29 okay, well, we have a war in Ukraine,
    0:56:32 which we didn’t have when Donald Trump was in office.
    0:56:35 Now we have this war in the Middle East
    0:56:37 that we didn’t have when Donald Trump was in office.
    0:56:38 And we had the Abraham Accords
    0:56:40 and we moved the embassy to Jerusalem.
    0:56:43 Now, I don’t believe in that argument.
    0:56:45 I think that you have a very strong counter-argument to that,
    0:56:49 but that’s persuasive for a lot of people.
    0:56:51 – Yeah, I think Harris and Biden
    0:56:54 have handled it really poorly, not on the ground,
    0:56:55 but because they haven’t been able to figure out a way
    0:56:57 to take credit for it.
    0:56:58 – Well, Harris’s answer on “60 Minutes”
    0:57:00 I thought was very interesting.
    0:57:01 When she was asked if Bebe was an ally
    0:57:03 and she said the American people
    0:57:05 and the Israeli people are allies.
    0:57:06 – Yeah, she handled it well.
    0:57:07 – And I think that that’s spot on.
    0:57:10 But that’s a tough one as well at this moment.
    0:57:12 I saw a lot of Jews outraged.
    0:57:15 Like this is the moment to kick Bebe.
    0:57:18 You know, he’s the one that’s actually going out there
    0:57:20 and winning this for us.
    0:57:24 But I think long-term that that is a very smart place
    0:57:26 for the American government to be,
    0:57:30 that we are a united people, Israelis and Americans.
    0:57:32 – Yeah, 100% agree.
    0:57:34 All right, that’s all for this episode, Jess.
    0:57:36 Thank you for listening to “Raging Moderates.”
    0:57:38 Our producers are Caroline Shagren and David Toledo.
    0:57:40 Our technical director is Drew Burrows.
    0:57:42 You can find “Raging Moderates”
    0:57:43 on the project called Every Tuesday
    0:57:46 and on YouTube every Wednesday.
    0:57:48 Just have a great rest of the week.
    0:57:49 – You too.
    0:57:51 (upbeat music)
    0:57:54 (upbeat music)
    0:58:03 [BLANK_AUDIO]

    Jessica Tarlov and Scott Galloway discuss Jack Smith’s filing and what it means for the Trump Campaign. They also give their thoughts on Harris’s media tour, recent endorsements for both the candidates, Melania Trump and her memoir, and the year it’s been since the October 7th Hamas attack. 

    Follow Jessica Tarlov, @JessicaTarlov

    Follow Prof G, @profgalloway.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • Prof G Markets: An Nvidia Challenger Files For An IPO + Can A New CEO Turn Nike Around?

    AI transcript
    0:00:04 There’s over 500,000 small businesses in B.C. and no two are alike.
    0:00:05 I’m a carpenter.
    0:00:06 I’m a graphic designer.
    0:00:09 I sell dog socks online.
    0:00:12 That’s why B.C.A.A. created one size doesn’t fit all insurance.
    0:00:15 It’s customizable, based on your unique needs.
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    0:00:23 you can protect your small business with B.C.’s most trusted insurance brand.
    0:00:29 Visit bcaa.com/smallbusiness and use promo code radio to receive $50 off.
    0:00:30 Conditions apply.
    0:00:33 Today’s number, $762,000.
    0:00:37 That’s how much Republican PACs have spent at the Capitol Grill Steakhouse,
    0:00:38 this election cycle.
    0:00:41 Ed, how do you bring a Republican to his knees?
    0:00:43 You’ll paint your dick orange.
    0:00:55 Hello, Ed.
    0:00:56 How are you?
    0:01:00 I’m good. I’m more excited by that number than I am by the joke.
    0:01:07 750k to the Capitol Grill is one of the greatest statistics we’ve had on this podcast so far.
    0:01:12 Yeah, but it’s nothing compared to the amount of revenue that Grindr recognized in Milwaukee the weekend of the convention.
    0:01:14 That’s a good point. I’m sure they’re correlated.
    0:01:16 I’m sure they both had spikes at the same time.
    0:01:23 So the most interesting thing about that stat is that that is 13 times the amount of money that the Democrats spent.
    0:01:24 It’s crazy, no?
    0:01:25 It’s unbelievable.
    0:01:28 What do you think is the Capitol Grill equivalent for the Democrats?
    0:01:30 Epstein’s Island.
    0:01:33 That was good.
    0:01:33 That is good.
    0:01:34 Do you like the Capitol Grill?
    0:01:36 What’s your favorite restaurant these days?
    0:01:37 I’m sort of a creature of habit.
    0:01:41 My favorite restaurant in London is Granger & Co.
    0:01:44 I started going there when I spent a summer here and it’s in Marlborough.
    0:01:50 My favorite restaurant period is in Inalburger, but in New York, my new favorite is Sartianos.
    0:01:52 Because I know Scott Sartiano and I like him and it’s cool.
    0:01:57 And I see celebs there and I kind of feel like I’m going to go high and they treat me nice because I know Scott.
    0:01:58 And I feel big time there.
    0:01:59 What’s your favorite restaurant?
    0:02:00 Where do young cool people eat?
    0:02:03 Isodi in the West Village is pretty great.
    0:02:04 Pretty good pasta.
    0:02:05 I haven’t been to Sartianos.
    0:02:07 I’d like to try it out.
    0:02:11 Granger is great and the ricotta pancakes are sort of a staple there.
    0:02:11 Have you tried those?
    0:02:13 Yeah, of course.
    0:02:18 Although I had all this bloodwork done and I’m used to walking into the room like I just won.
    0:02:22 Like I’m Simone Biles and I’ve just stuck the landing whenever I have bloodwork done.
    0:02:24 And she’s like, “Well, this is a bit of an issue.
    0:02:25 We need to talk about this.”
    0:02:26 I’m like, “Huh?
    0:02:27 What?
    0:02:28 Wait, no, I’m me.
    0:02:30 I’m like crazy healthy.
    0:02:32 I’m getting old, Ed.”
    0:02:36 And I kept asking her to take my blood pressure until it was fine.
    0:02:38 I’m like, “No, take it again.
    0:02:39 Take it again.”
    0:02:40 And why are we talking about this?
    0:02:42 Do you think your diet has something to do with this?
    0:02:43 Why are we on bloodwork now?
    0:02:45 I have no idea how I got here.
    0:02:48 I had, maybe that’s part of the problem.
    0:02:56 So I’ve spent the last two mornings for two to three hours getting NADs, do you know what
    0:02:57 these are?
    0:03:00 They supposedly, it’s basically biohacking.
    0:03:02 I’m convinced it’s biohacking for rich people.
    0:03:05 Rich people like to think they can live longer than other people, so they do all this stupid
    0:03:07 shit and I think I’ve fallen into this trap.
    0:03:13 So it stands for some nuclear atomic diaclide or something.
    0:03:17 And supposedly it activates cell growth and I don’t know, you’re not going to recognize
    0:03:19 me on Next Week’s Pod.
    0:03:20 I’m just going to be …
    0:03:21 You’re going to be ripped.
    0:03:22 I don’t even need to be ripped anymore.
    0:03:25 I just want to be this adorable little Jewish … I want to look like Barbara Streisand
    0:03:26 and Yental.
    0:03:30 I just want to look young and feminine.
    0:03:33 Wait, is this my way of coming out?
    0:03:35 You want to look like Timothy Chalamet, I think is what you’re describing.
    0:03:39 I don’t know if it’s his NADs, but my brain is just firing in a billion different directions
    0:03:40 right now.
    0:03:41 Okay.
    0:03:44 Well, let’s take all this energy and point it towards the markets now.
    0:03:45 Let’s do it.
    0:03:53 Here’s a weekly review of market vitals.
    0:03:58 The S&P 500 declined, the dollar rose, Bitcoin fell, and the yield on 10-year treasuries
    0:04:01 increased, shifting to the headlines.
    0:04:05 Tesla’s quarterly deliveries rose for the first time this year, up more than 6% from
    0:04:06 a year earlier.
    0:04:11 However, that metric still came in below analyst expectations and the stock fell 3%
    0:04:12 on the news.
    0:04:17 The S is considering breaking up its pharmacy and insurance businesses as it looks to improve
    0:04:18 operations.
    0:04:22 The company is also pursuing cost-cutting initiatives, including cutting nearly 3,000
    0:04:23 jobs.
    0:04:28 And finally, venture capital firm CRV is returning more than half of the money from its $500
    0:04:31 million select fund to investors.
    0:04:36 The firm decided to cut the select fund, which invested in mature startups, after consistently
    0:04:40 seeing valuations that were too high to get a decent return.
    0:04:45 Scott, your thoughts starting with Tesla’s quarterly delivery update?
    0:04:50 The biggest trend I think in auto is that while everyone wanted to follow Musk because
    0:04:55 he’s got a three-quarter of a trillion-dollar market cap and it was all about EVs, it ends
    0:04:56 up that may have been wrong.
    0:04:58 And Ford and General Motors went all in.
    0:05:02 In Toyota, which in my view is the best managed automobile company in the world, said, “No,
    0:05:08 we’re not going to go after the NFT of EVs,” and they made a big bet on hybrids.
    0:05:11 And the consumer is actually moving towards hybrids.
    0:05:16 And hybrids basically offer a lot of the upside of electric.
    0:05:21 It’s more efficient, less carbon or less shit into the air, and it doesn’t rely on the
    0:05:22 grid.
    0:05:26 So you have more range, less insecurity about being caught somewhere without a charging
    0:05:27 station.
    0:05:32 They’re actually less expensive, and Toyota is kind of killing it right now.
    0:05:37 And despite the fact that Toyota is killing it and growing faster than Tesla, really well
    0:05:42 positioned and made a huge investment on the right horse, and that is hybrids as opposed
    0:05:50 to EVs, it trades at 0.8 times revenues, whereas Tesla trades at eight to nine times revenues.
    0:05:55 So one of these things is either vastly overvalued or one of them is vastly undervalued.
    0:06:01 But we’re so obsessed with Tesla because of the individual at the head of that company
    0:06:05 that we don’t talk about general trends in the industry, and I think it’s all about hybrids.
    0:06:10 Yeah, it is interesting how the EV used to be sort of the sexiest two letters in the
    0:06:15 auto industry, and it’s kind of just so ubiquitous now, it doesn’t have that level of hype and
    0:06:17 sex appeal that it used to.
    0:06:20 And so Tesla has to rely on different hype stories now.
    0:06:25 And I think that’s why I believe that these quarterly delivery updates are becoming less
    0:06:27 and less important.
    0:06:32 You know, essentially the story is they pretty much met expectations.
    0:06:37 They remain just ahead of BYD in terms of overall EV deliveries.
    0:06:41 The overall message, and we’ll get a fuller picture at earnings in a couple of weeks,
    0:06:45 but the overall message is things are going fine-ish for Tesla.
    0:06:51 But more importantly for Tesla, this Thursday is their big robotaxi event.
    0:06:54 And I think that’s more important than the numbers because as we’ve talked about with
    0:06:58 Tesla before, the valuation is all about the narrative.
    0:07:04 This is the big moment where people will ask the question, is the robotaxi actually legit?
    0:07:08 My prediction is that that robotaxi event will be a giant letdown.
    0:07:11 Two tells for me why that’s going to happen.
    0:07:13 One is the narrative leading up to it.
    0:07:18 Elon has a habit of over-promising and under-delivering, but he isn’t even over-promising about this
    0:07:19 event.
    0:07:20 He’s barely talking about it.
    0:07:25 He’s spending most of his time ship-hosting about politics, which makes me think that
    0:07:28 he believes that this robotaxi is going to underwhelm.
    0:07:30 And the second tell for me is the location of the event.
    0:07:36 They’re doing it at the Warner Brothers Studio in Burbank, which to me says this is going
    0:07:38 to be a cinematic event.
    0:07:41 This isn’t actually going to be a sort of technological showcase.
    0:07:46 This is just going to be a big production, sexy commercial about what the robotaxi could
    0:07:51 look like as opposed to a tangible demonstration of what it actually looks like right now.
    0:07:56 So my prediction would be that this robotaxi event that’s happening end of this week will
    0:07:57 be highly underwhelming.
    0:08:02 And I think the stock is going to suffer as all of the hype and the excitement around
    0:08:05 Tesla continues to deflate.
    0:08:12 Your thoughts on CVS evaluating, spinning out their insurance and their healthcare businesses
    0:08:14 separate from their consumer business?
    0:08:16 There’s a lot here.
    0:08:18 Essentially they’re deconglomerating.
    0:08:23 They saw Amazon coming and they felt like they needed to bulk up and take advantage
    0:08:27 of the user interface or the customer interface they had and thought we can upsell you upstream
    0:08:32 to insurance, we can upsell you, or downsell you downstream to one minute clinics.
    0:08:37 I’ve actually used those clinics a couple of times for vaccines and I thought they were
    0:08:39 really, really good.
    0:08:44 But what happens with a conglomerate is you end up paying a conglomerate tax.
    0:08:49 And that is when the New York Times CEO thinks newspapers are a shitty business and I don’t
    0:08:52 want to just answer for one company, I want to diversify.
    0:08:55 So they go and buy a bunch of other newspapers and they buy the building, their headquarters
    0:08:57 at one point.
    0:09:00 The New York Times building was worth more than the entire company, so it had become
    0:09:01 a reed accidentally.
    0:09:05 They owned 70% of the Boston Red Sox, makes no fucking sense.
    0:09:08 I remember when I asked the CEO, I don’t know if you know this or not, but I was on the
    0:09:09 board of the New York Times.
    0:09:10 I need a bell.
    0:09:12 Where’s my bell?
    0:09:16 In the boarding they said, “Sky Galloway Director, what do you think we’re talking
    0:09:17 about?
    0:09:18 Capital strategy?”
    0:09:19 I’m like, “Why do we have the Boston Red Sox?”
    0:09:22 And Janet Robinson, the CEO of the Times said, “Because we get special insight into
    0:09:23 Boston athletics.”
    0:09:24 I’m like, “Oh yeah.”
    0:09:28 I know about this story, but that’s a very interesting detail I have not heard before.
    0:09:29 Well, it’s called bullshit.
    0:09:33 She was trying to justify an asset they owned for no real reason and I’m like, “Oh yeah,
    0:09:35 we’re known for our coverage of the Celtics.”
    0:09:38 It just, it made no sense.
    0:09:43 But what happens is, is CEOs love to get, their incentive is to get bigger.
    0:09:45 Now, why do they want to get bigger?
    0:09:48 Because their compensation is based on the following.
    0:09:49 Directors don’t like to do any work.
    0:09:54 The compensation committee hires a firm called Towers Parent to come in and look at compensation.
    0:09:57 They say, “Okay, Janet Robinson, the CEO of the New York Times.
    0:10:01 It’s a media company that is doing $5 billion in revenue.”
    0:10:02 That’s the thing.
    0:10:03 What kind of sector it’s in?
    0:10:04 The size of the company.
    0:10:09 The average person running a $5 billion media company gets this much in compensation and
    0:10:11 this much in stock options.
    0:10:18 So the incentive of the CEO is to diversify such that their life is just less anxious.
    0:10:19 Right?
    0:10:23 If one brand isn’t doing well, the other’s usually doing a bit better, it kind of smooths
    0:10:24 out the earnings.
    0:10:27 And two, the bigger the company, you typically the higher the compensation.
    0:10:32 So there are a lot of incentives to try and have a game-changing acquisition and two-thirds
    0:10:35 of acquisitions do not work.
    0:10:38 People overpay for them because they get excited.
    0:10:41 They don’t realize this business is hard.
    0:10:44 Integration problems, you have to pay a premium to take out the other shareholders.
    0:10:46 So they very rarely work.
    0:10:48 When they work, they can work usually.
    0:10:50 Meta is probably the best acquirer in history.
    0:10:54 Instagram, which they purchased for a billion, is probably worth a couple hundred billion.
    0:10:56 But the vast majority of the time, they’re not.
    0:11:02 Now on the flip side, what almost always works is the disposition of assets or spends.
    0:11:08 Because in a conglomerate where investors think, “You know, I don’t need you to diversify
    0:11:09 for me.
    0:11:11 I can go buy an insurance company all on my own.
    0:11:16 So I don’t like this kind of milk toast amorphous Frankenstein of a company.”
    0:11:21 So they end up, typically the market says, “Let’s find the shittiest business and assign
    0:11:23 that multiple to the entire thing.”
    0:11:29 You end up with this company that despite perhaps having good assets, trades at the multiple
    0:11:31 of a shitty retailer and decline.
    0:11:36 So this insurance company that they own would probably trade at a much higher multiple for
    0:11:37 an independent company.
    0:11:41 So the disposition of assets becomes accretive to shareholder.
    0:11:44 Spins almost always work.
    0:11:46 So I think this is a good idea.
    0:11:52 Our final headline is CRV, returning their money to investors, something you basically
    0:11:57 never see venture capitalists doing.
    0:11:58 What is your read on this?
    0:12:03 Why have they done this and what does it say about the VC industry right now?
    0:12:09 All of the returns are kind of aggregating to a small number of funds that are essentially
    0:12:13 getting the best deal flow and they’re looking for companies that they can put hundreds of
    0:12:17 millions or billions into because they’ve raised so much capital.
    0:12:22 And I think what you’re seeing is this enormous shakeout in the VC community where you’re
    0:12:26 either one of these mega funds that before the returns on fund nine come in, you’re already
    0:12:28 raising fund 10.
    0:12:35 And because you get amazing deal flow, your institutional investors get good money or
    0:12:43 really niche focused VC firms that bring a very specific knowledge like Lux Capital,
    0:12:48 Josh Wolf’s company that’s kind of this deep, serious, you know, forward-looking technologies
    0:12:53 like brain scans, brain implants or nuclear power, whatever it is.
    0:12:57 But just a smaller, medium-sized VC that’s trying to invest in tech, you’re kind of
    0:12:58 fucked.
    0:12:59 You have no advantage.
    0:13:00 You don’t have the capital.
    0:13:03 You’re not getting good deal flow.
    0:13:07 And so I think there’s just going to be, I mean, there already is kind of a pretty serious
    0:13:08 shakeout.
    0:13:13 And I think these guys have probably said we can’t find good deals and the few deals
    0:13:19 we find are just so expensive that the market has taken startups, I mean, it’s sort of tempting
    0:13:25 right after I sold L2, I merely went to, well, I’m going to go raise, start another company
    0:13:30 because the amount of money you can raise at a valuation, it really has gotten kind
    0:13:31 of bad shit crazy.
    0:13:37 But at that point, my attitude was as a quote unquote proven entrepreneur, there was maybe
    0:13:41 two or three investors I would raise money for or I just wasn’t going to raise.
    0:13:47 And so to be a tier two here, it is really, really tough.
    0:13:50 And as a whole, I just think it’s a shitty asset class.
    0:13:56 More specific to this CRV headline, it’s really all about late stage VC.
    0:14:01 They’re still operating an, an early stage fund, which, you know, they didn’t return
    0:14:02 the money there.
    0:14:06 I assume it’s doing okay slash fine.
    0:14:10 But their concern is late stage VC and just some statistics here.
    0:14:17 Last year, late stage deal volume fell 53% and late stage funding, the amount of actual
    0:14:22 actual capital going into these late stage companies fell 60%.
    0:14:26 And in addition, we’re seeing this giant drop off in IPO activity.
    0:14:30 We’ve only had 150 new listings in the US this year.
    0:14:34 You compare that to 2021, where we had more than a thousand new IPOs.
    0:14:38 And so the general theme that we’re seeing within VC is that we’re seeing far fewer
    0:14:44 series D rounds, far fewer series E rounds, far fewer companies are sort of breaching
    0:14:51 the surface of growth stage and, you know, picking up steam and entering into the public
    0:14:53 capital markets.
    0:14:55 My question to you would be, why is that happening?
    0:15:00 I would speculate that that’s a function of the fact that the IPO market has yet to emerge
    0:15:03 from this sort of deep freeze it’s been in for the last several years.
    0:15:08 It’s typically late stage investment is, all right, we need to short the balance sheet,
    0:15:14 we make a few tuck in acquisitions, but we’re basically getting cleaned up for an IPO.
    0:15:17 And it’s sort of right now the worst of both worlds and that is, it’s expensive because
    0:15:22 these companies still have a, you know, the market is still fairly hot for companies in
    0:15:27 the ride sector, but the IPO market is all but shut to just a few players.
    0:15:33 So it’s sort of like, okay, I’m paying a lot hoping to get into liquidity in a market where
    0:15:36 fewer companies are getting, are getting out.
    0:15:42 It feels like deal flow is very downstream and what I mean by that, we’re seeing far
    0:15:44 fewer IPOs recently.
    0:15:49 And now we’re seeing that also late stage deal flow is falling off the cliff and funding.
    0:15:57 And I wonder if that means that this is going to continue to trickle down into early stage
    0:15:58 startups.
    0:16:04 And I wonder if the general theme is that we’re seeing the ramifications of a world
    0:16:10 where simply fewer successful companies are being created in general.
    0:16:13 And you know, we’re just beginning to see the after effects of that.
    0:16:19 We’re seeing the impacts where the market is becoming more and more dominated by these
    0:16:24 mega, mega giant companies, the Magnificent Seven, Big Tech, the companies that we constantly
    0:16:26 talk about on this podcast.
    0:16:32 And in the meanwhile, actual successful company formation has been slowly dying.
    0:16:36 And we’re beginning to see the ramifications of that in the public markets and then in
    0:16:37 late stage.
    0:16:42 And I wonder if that will continue to the point where suddenly maybe venture as an industry
    0:16:44 is not a thing anymore.
    0:16:47 Well, you just made the argument for Cher Khan.
    0:16:48 That’s her whole wrap.
    0:16:53 Is it effectively what we have here is an ecosystem that says find the monopoly or find the future
    0:16:55 monopoly.
    0:16:59 And then once that company starts, a company starts to show market leadership in a hot
    0:17:05 sector, you just try and out raise everybody and just literally sweep the competition off
    0:17:10 the deck with brute force with more and more capital.
    0:17:13 And it’s not a very healthy ecosystem.
    0:17:19 What you have is a small number of apex predators where they introduce a reticulated anaconda
    0:17:24 to an ecosystem and there’s just no other species that can fight back.
    0:17:27 So what you’re saying is accurate.
    0:17:31 And for me, it all kind of forward engineers to the fact that we just need dramatically
    0:17:32 more antitrust.
    0:17:33 Yeah.
    0:17:40 I think the other alternative for VCs is you either try to get a 10, 20, 30 X return on
    0:17:45 the company that you bet on that becomes a monopoly, or you’re going for a one and a
    0:17:50 half to two X return where the company will be aqua hired by a big tech company.
    0:17:53 I can just speak from experience.
    0:17:58 No catalyst invested in my company L2 27 months later, they got three times their money back
    0:18:00 and they were disappointed.
    0:18:03 Their attitude is you’re either 10 X or you’re zero.
    0:18:09 Which means so many VCs are going to get crushed now because there are fewer and fewer winners.
    0:18:10 100%.
    0:18:14 That’s why I’m really not cut out for venture capital and I probably should never raise
    0:18:15 money from venture capitalists again.
    0:18:18 And plus at the age of 50, I probably shouldn’t.
    0:18:27 And that is my skill has been taking a company from A to DRE and selling it for a really
    0:18:28 good valuation.
    0:18:35 I build companies, you know, I built my first company, I started a strategy firm and sold
    0:18:42 it for $33 million when it was doing 10 million in revenue when I was I don’t know, 33 or 34.
    0:18:47 And then L2 built it, got it to 20 million revenues sold for 160 million.
    0:18:49 That’s what I’m good at.
    0:18:51 My investors were sort of non plus by that.
    0:18:55 I mean, they were happy, they made money, they were willing to invest with me again.
    0:19:01 But they’re in the venture business, they’re like, go baby, go swing for the fucking fence.
    0:19:05 And if you, if you herniate a disc, okay, that’s fine.
    0:19:08 But we’re not, we’re not here for singles and doubles folks.
    0:19:13 The difference, the reason why I like working with private equity is you’re in companies
    0:19:17 and the private equity guys say, all right, we’re going to give management 8% of the company.
    0:19:21 We’re all on the same page, we’re going to try and be in this thing three to seven years
    0:19:24 and then sell for two to three X what we invested.
    0:19:31 I find that’s much healthier than a bunch of young guys from Stanford saying, 50X baby,
    0:19:32 50X.
    0:19:34 It’s just sort of, okay.
    0:19:35 Wish me luck.
    0:19:36 I’m going to try real hard.
    0:19:37 Yeah, exactly.
    0:19:44 We’ll be right back after the break with a look at a new AI IPO.
    0:20:01 If you’re enjoying the show, hit follow and leave us a review on profg markets.
    0:20:04 We’re back with profg markets.
    0:20:09 California based chip maker cerebrus systems filed for an IPO that could raise up to $1
    0:20:10 billion.
    0:20:14 With an offering of that size, the Nvidia challenger could be valued at around seven
    0:20:16 to $8 billion.
    0:20:21 Cerebrus showed strong, albeit early stage growth for the first six months of 2024,
    0:20:24 with revenue increasing more than 15 fold from a year earlier.
    0:20:29 The trouble is 87% of those sales came from just one company.
    0:20:34 That company is G42, the top AI firm in the United Arab Emirates.
    0:20:38 Should the US give Cerebrus any trouble with its export licenses, most of the company’s
    0:20:40 revenue could be at risk.
    0:20:47 Scott, what do you make of this IPO filing from Cerebrus, perhaps the new Nvidia?
    0:20:51 This has never underestimate the market’s ability to come up with a product when consumers
    0:20:53 have cash in hand.
    0:20:58 You have a small number of companies that have soaked up the majority of the capital
    0:20:59 in the retail markets.
    0:21:05 That is, the SPAC market emerged because there were a lot of dentists and lawyers and retail
    0:21:09 investors that thought, “I would really like to be part of the Pepsi generation and I’m
    0:21:13 willing to buy a cool little company, even if Goldman Sachs doesn’t think it’s ready
    0:21:15 for prime time.”
    0:21:19 The demand was there amongst retail investors and SPACs went out and then they were largely
    0:21:23 shitty companies and a lot of retail investors lost a lot of money.
    0:21:28 The demand from retail, if you’re a retail investor that wants exposure to AI, where
    0:21:29 do you invest right now?
    0:21:31 It’s basically Microsoft or Nvidia.
    0:21:32 What else do you invest in?
    0:21:33 That’s it.
    0:21:41 Much demand for an Nvidia-like competitor, even if it’s a distant, distant, distant number
    0:21:46 of five, that there’s a market for it.
    0:21:51 The first sign is that Barclays and Citi are not tier one.
    0:21:54 Barclays and Citi are the underwriters of this IPO.
    0:21:55 Yeah, they’re the underwriters.
    0:22:01 What that says is Morgan Stanley, JP Morgan, and Goldman Sachs said no, otherwise one of
    0:22:04 those guys would be on the cover, which isn’t to say it isn’t a good company, which isn’t
    0:22:07 to say that it won’t get a good reception in the marketplace, but that’s sort of the
    0:22:11 first, I don’t want to call it a red flag, but the first indicator here.
    0:22:19 The red flag that is the size of Kansas here is that 87% of its revenues come from a company
    0:22:26 backed by, I think, the UAE that is building its own LLM that also owns or has the opportunity
    0:22:27 to buy shares in the company.
    0:22:32 I mean, it’s kind of a related party conflict, overly concentrated customer base that is
    0:22:35 the stuff of nightmares.
    0:22:40 Having said that, I would like to invest, whoever, I mean, there’s a couple of reasons
    0:22:46 I’d like to invest, I like the idea of bringing attention, sunlight, and capital to anything
    0:22:50 in this space that is not NVIDIA or open AI.
    0:22:54 It would be great for other competitors to emerge.
    0:22:57 So I would love to be supportive of this company, I want to follow it, I want to talk
    0:22:58 about it.
    0:23:03 I want to water as many new companies in this space as possible such that it just doesn’t
    0:23:07 develop into the wind tail only, only much more concentrated.
    0:23:12 The second is, I just think this, I think there’s a decent chance this company gets
    0:23:19 an enormous pop because, oh, it’s AI, oh, it’s a competitor to NVIDIA, sure, I’ll throw
    0:23:22 some money at it, and it’s going to go out at a $7 billion market cap.
    0:23:29 Say there’s a one in 50 chance, it becomes a quarter of NVIDIA, well, that would be
    0:23:36 $750 billion, that would be, I mean, do the math, that’s still an okay investment.
    0:23:43 So this is a lottery ticket, but it’s a lottery ticket on, you know, the super, whatever’s
    0:23:47 called the super jackpot, or the powerball that all of a sudden we woke up and it’s
    0:23:49 like it’s $1.1 billion.
    0:23:54 The prize here is so enormous for anybody that establishes momentum and traction.
    0:24:01 So it’s not the ilk, it’s not the pedigree you’d want in a company like this right now.
    0:24:04 I wouldn’t be surprised if the thing doubles on its first trade.
    0:24:08 Well, I find it interesting that they’re almost borrowing marketing tactics from the
    0:24:17 fast food industry, and that is, you know, when Burger King sales start slowing, a very
    0:24:23 surefire way to stoke demand and interest in the company is to come out with a triple
    0:24:29 whopper or a double king Excel, basically just create a fun size item of the product
    0:24:31 that you’re already selling.
    0:24:36 So having said that, I’m just going to read you some of the main details from the S1.
    0:24:43 The first page in gigantic font, it takes up the entire page says, “Bigger chips are
    0:24:47 faster and more efficient for AI.”
    0:24:52 In the prospectus summary, quote, “The third generation Cerebrus wafer scale engine is
    0:24:55 the largest chip ever sold.
    0:24:59 It is 57 times larger than the leading commercially available GPU.
    0:25:06 It has 52 times more compute cores, 880 times more on chip memory and 7,000 times more memory
    0:25:07 bandwidth.
    0:25:14 The sheer size of the wafer scale chip allows us to keep more work on silicon and minimize
    0:25:17 the time consuming power hungry movement of data.”
    0:25:22 In other words, the sales pitch is that size matters.
    0:25:23 That’s basically it.
    0:25:28 But then again, they also say that it’s 20 times faster than Nvidia’s chips.
    0:25:34 And to your point, you know, if it’s a good marketing tactic, maybe that’s all that matters.
    0:25:39 Maybe people read that, they hear how big this chip is, and they think, “This is great.
    0:25:40 We want to get involved.”
    0:25:46 So I’m sort of finding it a little bit ridiculous, parts of this.
    0:25:52 I’m certainly concerned about that 87% number going to one company.
    0:25:56 But there is an argument to be made that this kind of stuff could work, and coming out with
    0:26:01 font sized AI could generate the momentum they need to actually do well in the stock
    0:26:02 market.
    0:26:08 But anything, if it ends up at any of their IP, any of their niches, if defense contractors
    0:26:14 or pharmaceutical firms find that this monster super sized chip works for them, it’s going
    0:26:17 to be worth a lot more than 7 billion.
    0:26:22 So this is highly volatile, but the upside here is asymmetric.
    0:26:24 Yeah, it’s like a mean stop play.
    0:26:25 Yeah.
    0:26:30 I could easily see this thing on any signs of life going to 30, 40, or 50 billion, 7X
    0:26:32 versus assume the downside is zero.
    0:26:35 But we should be clear, this is not at all value investing.
    0:26:39 This is not based on the fundamentals, and I do want to get your take on the fundamentals.
    0:26:43 So they did 136 million in the first half of this year.
    0:26:46 That number is up 15 fold from the previous year.
    0:26:52 However, as we pointed out, 87% of that revenue is coming from one company, and that is G42.
    0:26:56 And just I want to get your take a little bit on G42.
    0:27:00 So this is an AI holding company that is based in Abu Dhabi.
    0:27:02 They do AI everything.
    0:27:08 I mean, the website, it says AI research, AI cloud computing, data centers, AI health
    0:27:14 care, investing, et cetera, et cetera, and they are largely controlled by the royal family
    0:27:21 of Abu Dhabi and largely funded by the UAE sovereign wealth fund.
    0:27:30 My instinct when I see these kinds of companies is that this is very rich people who don’t
    0:27:31 really know what they’re doing.
    0:27:39 Another word for that is another term for that is dumb money.
    0:27:41 People who have more money than they even know what to do with.
    0:27:43 That is my instinct.
    0:27:49 Having said that though, Microsoft is also a significant investor in G42.
    0:27:54 They have partnerships going on with OpenAI and Dell and IBM and Microsoft.
    0:27:59 They could be legit, but my question to you would be, is the fact that their biggest client,
    0:28:06 a Middle Eastern royalty backed holding company, is that good, bad, or does it not matter?
    0:28:07 Okay.
    0:28:08 So there’s some good and there’s some bad.
    0:28:09 So let’s talk about the bad.
    0:28:16 Related party transactions in 1999 and 2007, when I was starting my tech companies, what
    0:28:21 we found is that basically it was, if you had a software company or even brand strategy,
    0:28:28 my firm profit in ’99, we were killing it because there were all of these startups who
    0:28:33 needed a brand identity and a logo and a strategy and a positioning and a website.
    0:28:36 So it was just champagne and cocaine.
    0:28:41 When the market collapsed in 2000, just all of our new clients dried up because all of
    0:28:42 the new guys were gone.
    0:28:45 They just got swept off the decks.
    0:28:49 And a lot of times you found that all these new software startups, Broadcom and all this
    0:28:53 e-commerce shit we were buying, they were selling to all these hundreds or thousands
    0:28:57 of e-commerce startups and then overnight, 60% of them were gone.
    0:29:01 We were kind of all selling software and shit to each other in the kind of the new brave
    0:29:03 world of the ecosystem.
    0:29:09 There are so many new AI startups that the fear is, okay, if there’s a chill here, these
    0:29:12 guys get swept off the deck first.
    0:29:17 The scariest thing here is the concentration of one client, right?
    0:29:22 Now, having said that, you can imagine that the gulf in the entire world looks at the amount,
    0:29:26 it looks at the sector and says, “This is going to be probably the sector that creates
    0:29:30 the most shareholder value the quickest in a long, long time.”
    0:29:35 And it really bums us out that 97% of it is in one nation and 80% of it or 70% of it
    0:29:38 isn’t with a seven mile radius of SFO International Airport.
    0:29:44 And as we try and transition, weeding the gulf states or the UAE in this case from a fossil
    0:29:51 fuel based economy to a services tech, hospitality, education, and in this instance, technology
    0:29:56 based economy, we would like to have a presence in AI.
    0:30:00 So the related party transaction here is really uncomfortable.
    0:30:05 Having said that, when your related party has the deepest pockets in the world, it’s kind
    0:30:06 of a good related party.
    0:30:09 And they’ll be very supportive of the company moving forward because they would like to
    0:30:14 see the center of gravity, at least a little bit around AI move into that region.
    0:30:19 So red flags, red flags everywhere, I’m a buyer.
    0:30:25 Yeah, just one final comment from me on these sovereign wealth funds, the public investment
    0:30:33 fund, which is Saudi Arabia, Mubadala, which is UAE, these funds, in my view, are the most
    0:30:35 susceptible to bullshit.
    0:30:39 They are not disciples of the boring, the sexy argument which you have made.
    0:30:45 These are people who invest hundreds of billions of dollars into whatever is the technology
    0:30:46 du jour.
    0:30:51 They’ll invest billions into buying Premier League teams, they’re building cities that
    0:30:52 have artificial moons.
    0:30:56 I mean, these people love sexy stuff.
    0:31:05 And so the idea that there is a company that is pitching the world’s biggest GPU cluster,
    0:31:10 I’m just not at all surprised that the biggest backer is someone in the Gulf with a shit ton
    0:31:11 of oil money.
    0:31:15 What I have found, the worst thing they could have done for their brand was this brand called
    0:31:17 Masayoshi-san.
    0:31:24 And that is the whole WeWork fiasco soft bank got this reputation for coming in and just
    0:31:27 overfunding stupid fucking ideas.
    0:31:32 And it’s tightly linked to this, what you would describe as dumb money in the Gulf.
    0:31:36 If you spend any time in the Gulf and you spend any time with these guys, I would argue
    0:31:42 on average, they are more professionally managed than the majority of VC hedge funds in the
    0:31:43 West.
    0:31:44 Yeah.
    0:31:48 I mean, a rookie move is if you meet a new VC or fund and they think they’re going to
    0:31:52 fly into Riyadh and just like hold out a hat and that billions of dollars is going to drop
    0:31:55 into their fund, they’re in for a rude awakening.
    0:31:56 That’s what’s happening.
    0:31:57 No?
    0:31:58 No.
    0:32:01 I feel like those are the head, fair enough, I don’t experience it personally.
    0:32:07 But what I certainly see in the headlines is that you take a flight, you have your brand,
    0:32:10 you hold your hat out and they dump billions of dollars in.
    0:32:12 Oh, no, no, no.
    0:32:18 For every fund that’s raising money there, there are a hundred going there and going
    0:32:21 to a cool resort in the desert and going to the Superfund conference and then coming
    0:32:22 back with no money.
    0:32:26 As a matter of fact, they’ve switched their objective to no longer letting money leave
    0:32:27 the region.
    0:32:29 But what they want is what’s in it for us.
    0:32:35 We need to get, we want to create jobs, we want to, we know we’re running out of oil.
    0:32:38 We don’t know if it’s 40 years or 70 years, but we know we’re running out of it.
    0:32:39 So we need to make this transition.
    0:32:44 The transition is not only making money abroad, but it’s building sustainable industry here.
    0:32:50 They’re trying to build a huge industry and even a city focusing on gaming, video games.
    0:32:55 They’re building huge universities and NYU has a huge presence in Abu Dhabi.
    0:33:04 I think it’s a little bit reductive and, I don’t know, I think you’re falling into the
    0:33:10 trap of believing that you’ve seen the headlines and the stories and the…
    0:33:11 They’ve made bad investments.
    0:33:12 Oh, no doubt.
    0:33:15 But I also think they’ve made good investments.
    0:33:21 And my experience with them has been that they are just as if not more sophisticated
    0:33:23 than any other alternative investments investor.
    0:33:25 Anyways.
    0:33:26 Come to Riyadh.
    0:33:27 You and I are going to Riyadh.
    0:33:28 Yeah, exactly.
    0:33:30 I think that’s why we’re headed here.
    0:33:35 I think either MBS is in the room with you with a gun to your head, or we’re going to
    0:33:36 get them on the podcast.
    0:33:39 One of those two things is going to happen.
    0:33:43 Neither of those is true, and I want to be clear, I have no investments or vested interests
    0:33:45 in the Gulf right now.
    0:33:47 Just to be clear.
    0:33:48 Just to be clear.
    0:33:49 We’ll look into that.
    0:33:53 We’ll be right back after the break with a look at the path forward for Nike.
    0:34:11 We’re back with Prof2Markets.
    0:34:15 Nike withdrew its full year sales guidance ahead of its new CEO’s arrival later this
    0:34:16 month.
    0:34:20 The company also postponed its investor day, signalling that a meaningful turnaround will
    0:34:23 take some time and the stock fell 7%.
    0:34:28 As we discussed previously, Nike tapped company veteran Elliot Hill to take the helm amid
    0:34:30 declining sales.
    0:34:34 Revenue for the most recent quarter dropped 10% year over year.
    0:34:38 CFO Matthew Friend said pulling the guidance would give Hill, quote, “much needed flexibility
    0:34:42 to evaluate Nike’s strategies and business trends.”
    0:34:48 Scott, based on your experience, one, what do you make of these Nike earnings revenue
    0:34:53 down 10% and two, what do you think the new CEO, Elliot Hill, needs to do here to stage
    0:34:55 a comeback for Nike?
    0:34:57 I like this company so much.
    0:34:58 I have a bias.
    0:34:59 I want you to go first, Ed.
    0:35:07 I think you’d probably have, I mean, unlike your exceptionally bias bordering on racist
    0:35:13 views of the Gulf, I’d like your views on Nike on the swish.
    0:35:15 And by the way, they’re really nice white people.
    0:35:16 Go ahead.
    0:35:19 No one’s going to buy this.
    0:35:24 No one’s going to buy the reason, I believe, that they’re investing in this company because
    0:35:25 I’m racist.
    0:35:26 Anyways, go ahead.
    0:35:27 What do you think of Nike?
    0:35:33 Well, I think what’s interesting is that there’s not one part of the business here that
    0:35:36 is working.
    0:35:38 It’s basically bad across the board.
    0:35:43 So you’re seeing revenue declines in direct revenue, in brand revenue, in wholesale revenue.
    0:35:46 You’re also seeing revenue declines across every region.
    0:35:50 So it’s down 11% in North America, it’s down 13% in Europe.
    0:35:55 The slowest decrease was in China, which is down 4%, but that’s sort of the rising tide
    0:35:56 with all boats.
    0:36:03 As we’re seeing, China is somewhat improving, or at least it’s falling less fast than it
    0:36:04 was before.
    0:36:07 So the financial picture for Nike is very simple.
    0:36:10 Things are just bad across the board.
    0:36:14 The only other interesting detail is the fact that they decided to withdraw their full-year
    0:36:19 guidance, i.e. their financial forecast for the next 12 months.
    0:36:22 And instead, they’re only offering quarterly forecasting.
    0:36:26 And their explanation for that is that we have a management shakeup, we’ve got a new
    0:36:29 CEO, we’re in a transition period.
    0:36:34 I can’t tell if that is an appropriate excuse or not.
    0:36:37 So I would like to get your take on that.
    0:36:41 What do you make of a company like Nike as big as Nike saying we actually don’t know
    0:36:46 what the next 12 months looks like because we’ve got a new CEO coming in?
    0:36:48 Is that a valid excuse or is it a little bit bullshit?
    0:36:49 I think it’s a ladder.
    0:36:53 I think when you’re a company like Nike, you should have such a deep bench, you should
    0:36:58 have such a talented CFO, you should be able to draw on such an incredibly talented CEO,
    0:37:06 which I think the new CEO is that you should be able to handle learnings calls and forward-looking
    0:37:07 projections.
    0:37:14 So if you really feel that way that you need to free up the excuse they gave that it would
    0:37:18 essentially, well, what was it said that it would much need a flexibility to evaluate
    0:37:20 Nike’s strategy and business trends.
    0:37:24 That’s why companies are taken private because when you have a public company, you’re sort
    0:37:27 of promising that you’re going to give a certain level of transparency, especially when you’re
    0:37:30 an S&P company like Nike.
    0:37:35 So that is yet another signal that these guys really don’t have their shit together.
    0:37:38 And even if you were to come on and say, “I’m new, this is what I’m thinking,” and have
    0:37:43 the CFO report in a very no mercy, no malice way, this is what’s going on, I think analysts
    0:37:44 would be fine.
    0:37:49 But to kind of go back into, we don’t know what’s going on, we want the freedom to figure
    0:37:50 this out.
    0:37:54 Come on, you’re fucking Nike for God’s sakes, you should have that.
    0:37:58 You should have five people sitting around the table that could probably be the CEO in
    0:38:02 the earnings call for in the next two or three quarters that are just very good at what they
    0:38:03 do.
    0:38:09 And the fact that they don’t have that, it reflects poorly on the board and the bench,
    0:38:10 if you will.
    0:38:17 Now, down 10% on a company this size is no doubt, that is nearly a meltdown for a company
    0:38:20 like this that is so diversified around the globe.
    0:38:23 I wonder if this was a bit of a kitchen sink quarter, if they kind of threw all their bad
    0:38:26 news in here.
    0:38:27 What do they need to do?
    0:38:30 I’d be very curious to know, and you never like to say this out loud, I’d be very curious
    0:38:32 to know what the revenue per employee is.
    0:38:36 It feels to me like a pretty significant layoff is coming.
    0:38:43 But what they need to show is some momentum around shrinking the product development time
    0:38:47 and getting kind of, if you will, I don’t want to say cool again, but on trend again,
    0:38:50 getting out there and getting much more in touch at a ground level with some of their
    0:38:54 cooler, smaller retailers being more on trend.
    0:39:00 And then once they discover trends, getting stuff from design or concept to shelf much
    0:39:01 faster.
    0:39:04 And I think they should be able to figure that out.
    0:39:09 Also, they’ve just left these niches and these doors wide open for Hoka and for on.
    0:39:15 At the end of the day, I agree with you, they shouldn’t be saying, oh, we’re in such disarray
    0:39:22 that we’re not going to be able to do it, basically every public company, man, 97% of
    0:39:26 public companies managed to do this and none of them have the, or very few of them have
    0:39:30 the resources and the depth of the bench of a Nike.
    0:39:34 So I just think this brand is just, I don’t care where you go.
    0:39:43 I don’t care if you go to Cape Town or Seoul or, you know, Cambodia, 11 year olds playing
    0:39:50 football in the yard are wearing Nike and the brand is always reinvented itself.
    0:39:54 They have such powerful marketing routes are not even needed to reinvent itself.
    0:39:58 It just resonates so deeply that I like this company a lot.
    0:40:03 I think at these price levels, I mean, I’d be prepared for it to go down more, but this
    0:40:06 is, you know, I’m thinking about setting up a trust for my kids.
    0:40:09 And this is one of those stocks that I would put in there and just say, okay, I’d look
    0:40:11 at it in 20 years.
    0:40:13 Two things I find quite interesting.
    0:40:19 One is, I think you’re right that the CFO kind of did a shitty job here and the rest
    0:40:24 of the management team, while the previous CEO, John Donahoe is out and it sort of reminds
    0:40:31 me of like the Gareth Southgate problem where we have this tendency to just assume that
    0:40:35 everything’s going bad because the head honcho sucks.
    0:40:39 And now the head honcho is out and we’re seeing that maybe actually the rest of the management
    0:40:40 team sucks too.
    0:40:45 Maybe the players on the field are not performing as well as they should.
    0:40:49 But we’re so obsessed with blaming the manager in this case, the England manager in this
    0:40:54 case, the Nike CEO, that we just get so caught up with that.
    0:40:59 And then when they leave, we’re like, oh, maybe it’s an us problem that we didn’t realise.
    0:41:02 The second thing that I find kind of interesting, what you’re saying about the brand and how
    0:41:11 strong it is, we often hear this idea of brand as moat, that if you have a strong brand,
    0:41:18 it can act as a really strong moat to prevent competition from your competitors.
    0:41:22 And 10 years ago, I feel like we would have used Nike as the shining example of this.
    0:41:28 We have said Nike is far away the winner, it has a huge moat because it has such a
    0:41:29 strong brand.
    0:41:34 But I look at what’s happened to Nike here and I look at what’s happened to a lot of
    0:41:37 other iconic brands recently that you have been talking about and that you’ve written
    0:41:44 about in your blog, Starbucks, for example, Disney, down more than 25% in the past five
    0:41:50 years, Estee Lauder, basically cut in half over the past five years, and it feels like
    0:41:55 at this point, you could maybe make the opposite case, which is that a strong brand, when it’s
    0:42:00 strong, looks like a moat until eventually it isn’t.
    0:42:06 Because what looks like might be happening is that these companies have become so reliant
    0:42:10 and so dependent on their brand that it ends up being their downfall.
    0:42:15 They think that they’re invincible because we’re Nike, because we’re Estee Lauder.
    0:42:16 Who could come after us?
    0:42:18 It’s an interesting observation.
    0:42:23 And that is, so the algorithm for printing money from the end of World War II to the
    0:42:28 introduction of Google has come up with a mediocre product, a mediocre car, salty snack,
    0:42:35 mediocre shoe, mediocre carbonated drink, and then wrap it in these amazing brand codes
    0:42:41 of youth, masculinity, European elegance, sex appeal, and use this incredibly cheap medium.
    0:42:45 We didn’t realize how cheap it was called broadcast media, where all of America was
    0:42:50 watching one of three channels and just pound away at these associations, and people would
    0:42:53 pay two bucks for 20 cents a peanut butter paste because it meant that you loved your
    0:42:57 kids more because Tuesday Moms chose Jif.
    0:43:02 Or that I was a more competitive, strong, masculine, individual American person if I
    0:43:05 bought $210 Air Jordans.
    0:43:07 It’s the interaction of Google.
    0:43:11 The rise of quality and innovation has just been dramatic.
    0:43:14 And the example I use is hotels.
    0:43:19 Whenever I traveled, and I’ve been traveling 180 to 220 days a year for the last 30 years,
    0:43:23 I would stay at the Four Seasons where the man in Oriental, one, because someone else
    0:43:25 was paying, and two, they were always an eight.
    0:43:27 On a scale of one to 10, they were always an eight.
    0:43:32 And if I was in Madrid, I didn’t have the time or the insight to figure out, is there
    0:43:36 a better hotel than the Madrid Four Seasons, which I know is going to be lovely.
    0:43:41 Now with the introduction of Google, Trip Advisor, your social graph, Instagram, within
    0:43:45 about five minutes, I can figure out the Rosewood Villa Magna is absolutely where I want to
    0:43:47 stay in Madrid.
    0:43:49 I mean, that’s just it.
    0:43:52 Or when I’m in Sao Paulo, yeah, the Four Seasons would be great.
    0:43:56 But again, actually, the Rosewood there is probably, in my opinion, the best hotel in
    0:43:57 the world.
    0:44:01 It’s the Faena in South Beach, and people can figure it out now.
    0:44:07 So it sounds passé, but all of a sudden, product and innovation are the new bomb.
    0:44:10 And the notion that you’re putting forward that they got too reliant on the mode of the
    0:44:17 Nike brand and not focused on enough on new product, new innovation, new marketing channels,
    0:44:22 I think that’s a worthwhile or a fair criticism.
    0:44:27 But having said that, there are certain brands and certain items where brand plays a bigger
    0:44:28 role.
    0:44:29 You are a Panerai.
    0:44:30 It means you’re having a midlife crisis.
    0:44:35 You’re having a little bit of erectile dysfunction, have a little bit of money.
    0:44:43 But if you have sex with me, if we have kids, your kids are more likely to survive than
    0:44:44 if you…
    0:44:47 Yeah, that’s what everyone thinks, exactly.
    0:44:48 Then if you have…
    0:44:49 Just go with it.
    0:44:52 Then if you have sex with Ed, who’s wearing a fucking swatch watch.
    0:44:59 So your watch, your watch, the degree you got from college, the only reason your girlfriend’s
    0:45:03 with you is ’cause she heard you went to Princeton at, I’ve already spoken to her about this.
    0:45:10 Your car and also your shoes are really powerful forms of self-expressive benefit.
    0:45:15 And the self-expressive benefit of Nike, the registers across two, three, probably four
    0:45:22 million consumers around the world is still unbelievable, translates unbelievable margin.
    0:45:26 But the brand era, I agree with you, the brand era is officially over.
    0:45:31 I don’t know if you’d call it the supply chain era or the innovation era, but the way you
    0:45:35 communicate a better supply chain or the vessel for communication for supply chain or innovation
    0:45:39 is still the brand and the logo.
    0:45:41 Anything that’s on HBO, I’ll try it.
    0:45:46 A big thing, a big show coming from HBO, I’m like, “Oh, I’ll watch it because they just
    0:45:49 have a finer filter.
    0:45:54 Any hotel from Rosewood, I will try because it does have, in my opinion, a finer filter.”
    0:45:57 Now, does that mean brand is as big a mot?
    0:46:01 Absolutely not ’cause I have Instagram, I have my social graph.
    0:46:04 So what you’re saying holds true.
    0:46:09 A company like Nike can, if it’s not careful, fall further faster, but just based on that
    0:46:15 base of awareness and aspirational value and self-expressive benefit, they have just tons
    0:46:16 of permission.
    0:46:22 If they come out with a decent product line, I think you’re gonna see those revenues start
    0:46:24 to start to pop again.
    0:46:25 Yeah, I think that’s right.
    0:46:28 Let’s take a look at the week ahead.
    0:46:32 We’ll see the consumer price and producer price indices for September and third quarter
    0:46:38 earning season kicks off with JV Morgan, Wells Fargo and BlackRock all reporting.
    0:46:40 Scott, do you have any predictions for us?
    0:46:45 Well, just based on what you said, I think churn is really important and I’d like to
    0:46:48 think there’s some churn going on right now.
    0:46:56 Companies like Starbucks, Intel, Disney, Nike, Estee Lauder, Warner Brothers, these
    0:47:01 companies are, as they should be, getting kicked in the nuts.
    0:47:03 And that makes room for new competitors.
    0:47:07 I’d like to think, unfortunately, they’ve mostly been kicked in the butt by TikTok,
    0:47:12 but anyways, and a weak Chinese consumer, but you are seeing a changing of the guard.
    0:47:16 Too many old people running these companies.
    0:47:22 Too many old people who are getting paid too much fucking money for lackluster performance.
    0:47:26 So all super talented executives.
    0:47:32 But I would speculate that Bob Iger and David Zaslaw are gonna announce or at least put
    0:47:36 in place some sort of succession plan in the next year or two.
    0:47:41 These are people who are both great executives, especially Bob Iger.
    0:47:48 Zaslaw has made a third of a billion dollars to lose 60, 70% of his shareholders’ valuation.
    0:47:53 And then the final one is, I think, Fabrizio Freida, the CEO at Estee Lauder.
    0:47:56 That company has shit the bed the last five years.
    0:47:58 They’re probably due.
    0:47:59 He’s had a great career, a storied career.
    0:48:00 He’s made a lot of money.
    0:48:02 He deserves it.
    0:48:06 But I wouldn’t be surprised if in the next three, six, 12 months, I usually get the
    0:48:07 timing right.
    0:48:11 We see succession strategies announced at Warner Brothers and Disney, and we see a
    0:48:16 new CEO at Estee Lauder Company.
    0:48:19 This episode was produced by Claire Miller and engineered by Benjamin Spencer.
    0:48:22 Our associate producer is Alison Weiss, our executive producer is Catherine Dillon, Mia
    0:48:27 Silverio is our research lead, and Drew Burroughs is our technical director.
    0:48:30 Thank you for listening to ProfG Markets from the Vox Media Podcast Network.
    0:48:35 Join us on Thursday for a conversation with Mark Zandi only on ProfG Markets.
    0:48:45 [MUSIC]
    0:48:55 [MUSIC]
    0:49:21 Nike withdrew its full year sales guidance ahead of its new CEO’s award.
    0:49:22 Fucking Gingo-esque.
    0:49:23 I’m sorry.
    0:49:24 Go ahead.
    0:49:29 Nike withdrew its full year sales guidance ahead of its new CEO’s award.
    0:49:32 If they were white, would you think they’re smarter?
    0:49:34 Their kids got a Princeton, does that help?
    0:49:36 (laughs)

    Follow Prof G Markets:

    Scott and Ed open the show by discussing Tesla’s quarterly deliveries, a potential CVS breakup, and a venture capital firm’s decision to return money to investors. Then Scott explains the biggest red flag he sees in chipmaker Cerebras Systems as it prepares to go public, but breaks down why he would still invest in the company. Scott and Ed debate about sovereign wealth funds in the Gulf and whether or not the funds make smart investments. Finally, they examine Nike’s earnings and break down why Nike’s dependence on its brand might have led to its downfall. 

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  • First Time Founders with Ed Elson – This Founder Makes Viral TV Shows For TikTok

    AI transcript
    0:00:06 Will the VP debate move the needle in what’s shaping up to be a neck-and-neck election?
    0:00:09 You never know in advance what will be the thing that matters and the thing that doesn’t
    0:00:10 matter.
    0:00:18 But Donald Trump will be almost 80, and J.D. Vance will be one cheeseburger away from
    0:00:20 the presidency should they win.
    0:00:25 I’m Preet Bharara, and this week, The Atlantic magazine’s David Frum joins me on my podcast
    0:00:29 Stay Tuned with Preet to break down what happened at the debate.
    0:00:31 The episode is out now.
    0:00:35 Search and follow Stay Tuned with Preet wherever you get your podcasts.
    0:00:36 Hi, everyone.
    0:00:43 I’m Brené Brown, and I’d love to tell you about a new series that’s launching on Unlocking
    0:00:44 Us.
    0:00:47 I’m calling it the On My Heart and Mind Podcast series.
    0:00:50 It’s going to include conversations with some of my favorite writers on topics ranging
    0:00:55 from revolutionary love and gun ownership to menopause and finding joy and grief.
    0:00:58 The first episode is available now, and I can’t wait for you to hear it.
    0:01:01 All new episodes will drop on Wednesdays, and you can get them as soon as they’re out
    0:01:06 by following Unlocking Us on Apple or wherever you listen to your podcasts.
    0:01:10 Scott, how much time do you think you spend on TikTok every day?
    0:01:16 I spend probably 10 minutes a day, maybe 15 on TikTok, 10 or 15.
    0:01:19 I’m spending more time on Reels.
    0:01:23 I think Reels has done a really good job.
    0:01:25 There’s a lot that worries me about TikTok, but I really enjoyed it.
    0:01:26 I think it’s amazing.
    0:01:33 I would say I spend 15 minutes a day arguing with my son to get off his phone where he’s
    0:01:36 on TikTok.
    0:01:39 My son will go into the bathroom, and then I’ll look around 20 minutes later, and he’s
    0:01:43 still in the bathroom, and I know he’s on TikTok, and I’ll bang on the door, and I’ll
    0:01:49 be like, “Privacy,” and I’m like, “No, start masturbating, but put down the TikTok.”
    0:01:52 So my kids go into the bathroom so they can go on TikTok.
    0:01:56 I wish that, you know, anyways, not like a good teenage boy should be doing, not like
    0:01:58 a healthy teenage boy.
    0:01:59 Anyways.
    0:02:00 How much time do you think they’re spending?
    0:02:06 Too much.
    0:02:11 Welcome to First Time Founders, 1.6 billion.
    0:02:18 That’s how many people use TikTok today, with an average daily viewing time of 90 minutes.
    0:02:23 TikTok has become one of the most powerful platforms in entertainment, and with the rise
    0:02:29 of short form content has come the decline of the traditional film and TV industry since
    0:02:34 the pandemic, one in five moviegoers has disappeared.
    0:02:39 My next guest decided to take advantage of this shift by creating a production studio
    0:02:43 that makes television on TikTok.
    0:02:49 After launching in 2023, this founder raised venture funding at a $7.5 million valuation,
    0:02:56 and with over 400 million views across multiple successful TikTok shows, he is well on his
    0:03:00 way to changing how and where we watch television.
    0:03:07 This is my conversation with Adam Faiz, the head coach and co-founder of Gymnasium.
    0:03:11 Adam, thank you for joining me.
    0:03:12 Thank you for having me.
    0:03:16 Let’s start with a couple of stats, and I’m just going to get your reaction to it.
    0:03:22 Since 2022, film and TV production in the US has fallen 40%.
    0:03:28 In the past decade, ticket sales for movies have fallen 40%.
    0:03:34 The unemployment rate in Hollywood is currently three times the national average, it’s 12.5%.
    0:03:38 And I’m going to give you a few different stats, which is that the average TikTok user
    0:03:42 spends over an hour on TikTok every day.
    0:03:50 The TikTok user base since 2018 has six Xs, and crucially 70% of Gen Z say that if given
    0:03:55 the choice, they would choose TikTok over any other streaming platform.
    0:04:00 So my first question to you is, is TikTok killing Hollywood?
    0:04:06 Yes, but I would also say that Hollywood’s killing Hollywood, and I say that as someone
    0:04:10 that worked in it for eight years, the reality is I’m one of those people in the last stat
    0:04:11 you mentioned.
    0:04:14 I would choose TikTok over any streaming platform I just would.
    0:04:18 I worked in traditional Hollywood studios my whole life, I worked for producers my whole
    0:04:24 life, and the reality is it’s too big, too bloated, and too slow to ever make an impact
    0:04:25 in this generation.
    0:04:28 And when any kid out there with an iPhone and a microphone in their pocket can create
    0:04:32 something on a whim and post it within a matter of hours, you’re just not going to compete
    0:04:36 with that speed, and that’s what we’re trying to do with Gymnasium.
    0:04:38 So give us the story on Gymnasium.
    0:04:39 What is it actually doing?
    0:04:46 And just a little highlight here, you have accumulated over 400 million views on TikTok
    0:04:50 just from creating your own content, from basically treating TikTok like TV.
    0:04:52 Tell us about Gymnasium.
    0:04:53 What does the business do?
    0:04:57 We really think that Shoreform content is the closest thing we have to the TV that you
    0:04:58 and I grew up watching.
    0:05:03 And so in our minds, Gymnasium is going to create the next generation of TV show hits.
    0:05:06 We create things that look and feel like TV.
    0:05:10 These are mostly unscripted formats that are mostly comedic, usually with rising talent.
    0:05:14 Our biggest show is called Boy Room, and it’s where this girl investigates how disgusting
    0:05:17 men’s bedrooms are and then gives advice on how to make them better.
    0:05:21 Levi seems to care about having a nice room, but then leaves piles of dirty laundry and
    0:05:23 like seven dirty dishes.
    0:05:27 The coolest part about all of this is you can hear an idea that you think is really
    0:05:28 good.
    0:05:29 You can go and shoot a pilot within a week.
    0:05:31 Let’s say it’s good enough to go shoot a few more episodes.
    0:05:35 You’ll know pretty quickly, usually within the first four or five episodes, if the audience
    0:05:37 actually wants this show or not.
    0:05:41 And so the time it takes for us to know if we should, you know, continue on with the
    0:05:45 show or cancel it is probably the same amount of time it takes for Hollywood to set a pitch
    0:05:46 meeting.
    0:05:49 And this all kind of started because of the feelings I had in traditional.
    0:05:52 I was really frustrated with not being able to sell any formats.
    0:05:56 I was frustrated with the development timelines, even when I was just working on the other
    0:05:57 side of the aisle at a studio.
    0:06:01 And at the same time, during the pandemic, I became addicted to TikTok.
    0:06:03 I just did.
    0:06:06 And I saw that the more I was using TikTok, the less I was watching TV.
    0:06:10 And so there was like that light bulb moment of like, if that’s me, and I grew up being
    0:06:14 the most obsessed with movies and TV shows kid, you could possibly find.
    0:06:16 And I’m in my mid-20s at that point.
    0:06:18 Anyone younger than me, this is just TV and we’re cooked.
    0:06:23 And I remember going into my boss the next day and just being like, he was like, what’s
    0:06:24 wrong?
    0:06:25 Respectfully you are cooked.
    0:06:26 So we sit down.
    0:06:27 He’s like, what’s wrong?
    0:06:28 And I’m like, I don’t know what we’re doing here.
    0:06:29 He’s like, what do you mean?
    0:06:33 I’m like, we’re arguing over what $100 million movie we should make that will come out five
    0:06:38 years from now if we’re lucky that maybe 20 people on Brentwood think is like riveting.
    0:06:40 But at the end of the day, like it is not the center of culture that made us go in this
    0:06:41 industry in the first place.
    0:06:44 Like that center of culture is now this thing right here.
    0:06:46 And at that point, it was also a scary feeling for me.
    0:06:48 I had never made digital content before.
    0:06:50 I’d never even posted a TikTok myself.
    0:06:53 And so all I had was there was an opportunity to move to New York to work for this Web
    0:06:55 3 startup.
    0:07:00 And they had enough sort of VC capital to take a bet on me believing that like, let’s
    0:07:02 go see what happens if you go make TV shows for TikTok.
    0:07:05 So they gave me like a modest budget of 25 grand.
    0:07:06 Let me get that.
    0:07:07 I didn’t know this.
    0:07:09 So you go to work for a crypto company.
    0:07:10 I did.
    0:07:11 Unfortunately.
    0:07:12 They have too much money.
    0:07:13 And they say, and you want to make movies.
    0:07:16 So you use the crypto money to make movies.
    0:07:17 I’ll back up in further.
    0:07:18 So this company.
    0:07:19 This is what the crypto industry comes in.
    0:07:20 I know.
    0:07:21 I know.
    0:07:22 And by the way, I will say I was never a crypto person.
    0:07:23 I’m still not a crypto person.
    0:07:26 But there was a time where I thought maybe I was the dumb one in the room.
    0:07:31 And then I realized now I was actually had some sanity, but this company had essentially
    0:07:34 sold a half a million dollars worth of NFTs to come make a dating show.
    0:07:36 And they had never made a show before in their entire lives.
    0:07:39 And so somehow I get connected with them and they’re like, Hey, would you want to come
    0:07:42 to move to New York for a few months and come like produce this dating show?
    0:07:46 The idea was if you owned an NFT, you could like vote in the bachelor, bachelor in each
    0:07:47 episode.
    0:07:48 Right.
    0:07:49 And we go and make the show.
    0:07:50 We spend half a million dollars making it.
    0:07:56 And parts of it were so unsuccessful, which was like online, I think in its entire run
    0:08:00 we had something like 15,000 views on YouTube, like literally nothing.
    0:08:04 But we did do these like fun in-person premieres every Sunday where we’d have like a live audience.
    0:08:07 They’d watch the episode and we’d go straight into a live talk show afterwards with like
    0:08:10 all the guests from that episode and like celebrity guest judges, whatever.
    0:08:14 That part grew from like 200 people the first week to selling out Webster Hall five weeks
    0:08:16 later with a thousand people in the audience.
    0:08:20 And so there was clearly like something like, okay, like this is reminding people of like
    0:08:25 the old days of TRL or SNL and like it’s messy, but maybe people liked the mess.
    0:08:29 But my biggest frustration was like, I just came to digital and blew half a million dollars
    0:08:33 through, you know, I think that 15,000 people watching, that’s not what I came to the space
    0:08:34 to do.
    0:08:39 And so at that point I sat down with the founders of the company and just said, look, it’s TikTok.
    0:08:41 This is the thing that I use every single day.
    0:08:44 This is the thing that I think we can generate IP from scratch on.
    0:08:48 Just give me a budget of like 25 grand and let’s just go see what happens.
    0:08:52 And so they said, yes, and I started sitting down with the people that I thought were really
    0:08:57 great talent at that point, the first of which being Karim Rama, who now hosts Subway takes.
    0:08:58 Yeah.
    0:09:01 He’s like, I have this one idea that I pitched to every network and streamer for five years
    0:09:02 and no one’s wanted it.
    0:09:03 I was like, what is it?
    0:09:06 He’s like, I want to hail a cab in New York and I want to tell the driver to take me to
    0:09:09 their favorite place in the city and keep the meter running.
    0:09:12 I was like, that’s a phenomenal fucking idea for a show.
    0:09:15 Two days later, we’re standing on Delancey, we’re like trying to hail a cab.
    0:09:19 Each cab is just passing by, they’re like freaked out from the cameras until this one
    0:09:22 guy pulls up and he’s like, you want to pay me $300, I’ll be in your show.
    0:09:26 And he takes us to Jackson Heights, we eat Pakistani food with him.
    0:09:28 And you could tell when you’re filming it, you’re like, this is like a magical moment.
    0:09:30 This feels like Bourdain.
    0:09:31 We end up cutting it down.
    0:09:35 We post it on account with zero followers three days later.
    0:09:37 Taxi.
    0:09:40 Take me to your favorite place and keep the meter running.
    0:09:42 Where do you want to go?
    0:09:43 Wherever you want to go.
    0:09:47 Next morning, Kareem walks into a Bourdain guy and someone comes up to him and is like,
    0:09:48 I fucking love your show, man.
    0:09:51 And he’s like, wait, who are you talking to?
    0:09:52 Who are you talking to?
    0:09:56 And Kareem pulls out his phone and that one episode that was posted on account with zero
    0:09:58 followers had over a million and a half views.
    0:09:59 Unbelievable.
    0:10:02 And what we saw in the back end was 98% of that audience at that point was in New York
    0:10:03 City.
    0:10:08 So it’s like overnight, he had become a celebrity in the city with a basically local television
    0:10:09 show that we had produced.
    0:10:12 That show went on to have over a hundred million views on its own.
    0:10:13 It traveled to London.
    0:10:14 It traveled to Miami.
    0:10:16 It traveled to Egypt.
    0:10:21 And I think that really set the stage for what we saw as like this much bigger vision.
    0:10:26 And so based on the success of that show, I was sort of sitting there being like, look,
    0:10:28 my passion is being a producer.
    0:10:29 It’s not working for a crypto company.
    0:10:33 And at the end of the day, I do think there’s a world where the next great television studio
    0:10:36 is going to be made right here on this platform.
    0:10:38 The biggest question is just, how are you going to make money doing that?
    0:10:40 Because this platform will not pay you.
    0:10:41 Are you making money?
    0:10:42 That’s my question.
    0:10:43 Yes.
    0:10:46 And what I would say is like, it still is the wild, wild West, but we’re trying to be
    0:10:50 a lot smarter about the shows we produce to sort of like make sure that we can make money
    0:10:52 off of these things.
    0:10:56 The reality of the situation is like, I think Hollywood is going to start facing a lesson
    0:10:59 that the music industry learned 20 years ago, which is that the content itself is not
    0:11:01 going to be the thing that makes money anymore.
    0:11:05 And so for us, assuming that we’re going to make zero dollars from any platform that
    0:11:08 we’re on, we focus on sort of like two angles.
    0:11:10 One is brand integration into our content.
    0:11:13 And the other is seeing if the show that we’re producing might actually generate a brand
    0:11:14 to come out of.
    0:11:19 And so what I mean by that is like, on Boy Room, our biggest show right now, the reason
    0:11:23 we love that idea so much wasn’t just because Rachel Coster is the funniest person we never
    0:11:28 met, but we really thought if we can make this a viral show, there’s a home renovation
    0:11:29 component to this.
    0:11:33 And maybe we can convince like an e-commerce giant to come in and partner with us in the
    0:11:36 next season of the show to start renovating men’s bedrooms.
    0:11:40 That show blew up in a way that we had never experienced before.
    0:11:43 It got more press attention than any show we’ve ever worked on.
    0:11:47 And again, Rachel was someone who had 3,000 followers on Instagram when we found her and
    0:11:52 now cannot walk down the street in New York anymore without being accosted for photos.
    0:11:56 We started talking to these e-commerce giants pretty quickly as the press started picking
    0:12:00 up being like, “Guys, we have this bigger vision for the show and can we convince you
    0:12:03 to buy into this thing that no one’s really ever done before?”
    0:12:07 And after months of negotiating with a few of these companies, we just closed a massive
    0:12:11 deal around the next season of the show where we are going to be able to actually start renovating
    0:12:17 these men’s bedrooms in New York and LA with furniture from this platform.
    0:12:19 And so that’s like a first of its kind thing.
    0:12:23 And I think there will be trials and errors as we continue to go here, but I will say
    0:12:28 in talking with these brands, they’re for the first time realizing like we’re pulling
    0:12:30 spending on TV.
    0:12:34 We like sponsoring influencers, but it’s not that great of a business for us.
    0:12:39 And so like we need to find more of a mainstay home for where we can put our brand.
    0:12:41 And the reality is like shows are a safer bet.
    0:12:44 Presumably, you’re taking 100% of the advertising dollars, right?
    0:12:48 If you’re creating those direct relationships, which is great.
    0:12:53 How does it compare to YouTube because, you know, YouTube, you can make money.
    0:12:54 YouTube pays you.
    0:12:56 TikTok doesn’t pay, there’s no pay.
    0:13:00 Of those 400 million views we’ve gotten, I think we’ve probably been paid maybe like
    0:13:02 $15,000 from TikTok.
    0:13:03 So like it’s just not even.
    0:13:06 So TikTok is paying you, but they’re just paying you a terrible, wow, okay, I didn’t realize
    0:13:07 that.
    0:13:09 So how are all these TikTokers, like how are the…
    0:13:10 It’s all brand sponsorship.
    0:13:15 I mean, I think I just read a stat today that said something like influencers made $1 billion
    0:13:19 off of platform revenue this year, but they made $8 billion from sponsorship.
    0:13:22 So like clearly there’s just a lot more money from sponsorship.
    0:13:23 Yeah.
    0:13:25 Exactly the way you should be doing it, right?
    0:13:29 So let’s just talk a little bit more about TikTok versus Hollywood.
    0:13:34 One thing that I find interesting is this idea of decision fatigue.
    0:13:41 Netflix watches, people who watch Netflix spend 78 hours per year deciding what to watch.
    0:13:47 So talk to us about how your view on decision fatigue, how does decision fatigue play into
    0:13:48 the rise of TikTok today?
    0:13:52 I mean, the reality is like, I think that’s where original TV was better in some ways.
    0:13:55 You could just scroll the channels and like you’re eventually going to find something
    0:13:56 that you want.
    0:13:58 And I think that is what TikTok is tapping into.
    0:14:03 If I have an hour to spare and I am on my couch, I’m going to go on TikTok.
    0:14:06 I’m not going to open Netflix and do the 78 hours per year of scrolling.
    0:14:09 It’s just, I know I’m not going to find the thing that I want to watch.
    0:14:12 And so I think that that’s the thing, like these platforms are so personalized to what
    0:14:16 your interests are at this point that you’re more likely to be entertained.
    0:14:20 And that is where at the end of the day, like, look, our content is on every platform.
    0:14:24 We want to be wherever you are because we don’t know what platform you’re on.
    0:14:28 But I do think TikTok is the best player in the space only because the consumer habit
    0:14:30 that makes you open it is I want to watch entertainment.
    0:14:32 It’s not, I want to watch things from my friends.
    0:14:34 It’s not, I want to talk to my friends.
    0:14:35 It’s literally, I want to be entertained.
    0:14:36 And that is what TV is.
    0:14:37 Yeah.
    0:14:41 There’s this other great start, which is that 43% of TikTok users say that they use TikTok
    0:14:44 for quote, mindless entertainment.
    0:14:50 How do you as a TikTok production company grapple with that?
    0:14:54 How do you grapple with the fact that you want to create content that is ultimately supposed
    0:14:56 to be mindless or is it supposed to be something else?
    0:15:01 I mean, the thing that I think about the most is like for every person that goes on TikTok,
    0:15:04 you’re probably consuming about 200 videos in that session.
    0:15:10 And that includes everything from like a funny meme to some horrifying news around the world
    0:15:13 to, you know, someone doing a dance to a music video.
    0:15:14 Like it’s just like, it’s so different.
    0:15:18 And so it’s like, how do you create that concept that sticks out so much?
    0:15:21 And then you watch that one episode and you’re like, give me 500 more of these.
    0:15:23 And that is kind of what we strive for.
    0:15:27 So like everything we’ve ever made is very much like a format where you can kind of plug
    0:15:32 and play every episode is a little bit different of the same thing just so that you can go
    0:15:33 and binge.
    0:15:36 And what we’ve heard from our fans is like, even on a show like keep the meter running,
    0:15:40 I have friends who found that show after episode 50 and they end up spending two hours in bed
    0:15:43 binging every episode, but in backwards.
    0:15:46 And so I think like that is what we strive for in any show that we make.
    0:15:51 And it does just mean looking back a little bit to like the early 2000s of cable TV formats
    0:15:52 for inspiration.
    0:15:54 So what do you think is the secret source then?
    0:15:59 I kind of think of you as like the king of virality when it comes to TikTok and short
    0:16:00 form content.
    0:16:02 What makes a show great?
    0:16:08 Why when Rachel said, I want to look at boys discussing rooms, what was so compelling about
    0:16:09 that as an idea?
    0:16:10 I mean, it’s really, it’s simple.
    0:16:11 It’s two things.
    0:16:13 You have to have the best talent.
    0:16:15 You really just have to have a star.
    0:16:19 And they’re not easy to find, but when you find them, that’s what makes this thing perform
    0:16:20 the best.
    0:16:22 The other is you have to have a format that you can’t look away from.
    0:16:27 When you’re watching the opening frame of Boy Room and it’s some disgusting men’s bedrooms
    0:16:30 and Philly without a door, you’re going to keep watching.
    0:16:34 And thankfully Rachel can carry it to the end because like you now love her as a host.
    0:16:38 When Kareem gets in a cab and he tells the driver, take me to a fair place and keep the
    0:16:40 meter running, you’re not going to stop watching.
    0:16:43 Like there’s a party that’s like, I want to ask that question to a cab driver.
    0:16:46 And so it really is those two factors.
    0:16:51 And the reality is like we try so many different pilots internally and kill so many shows because
    0:16:53 it doesn’t get to that point.
    0:16:57 We even just made a show called Bodega Run that we only did, I think the 10 or 11 episodes
    0:17:02 of and we canceled it because look, the first three episodes actually got a combined like
    0:17:06 30 million views across YouTube and TikTok combined.
    0:17:08 We didn’t want to watch it.
    0:17:12 Like it would come on my feet and I would scroll and the last six episodes, I think
    0:17:15 we were representative of that because it had to combine like 200,000 views and it’s
    0:17:17 like clearly there’s not a consistency here.
    0:17:19 You don’t want to watch a hundred episodes.
    0:17:20 And what was the premise of Bodega Run?
    0:17:23 It’s kind of like our version of supermarket sweep.
    0:17:27 It was like we would go to real life Bodegas, we’d find someone outside, we’d say you have
    0:17:31 60 seconds, go find these three items and check out and if you do, we’ll give you $100.
    0:17:33 And they had these like GoPros attached to their heads.
    0:17:37 It was like very much like 360 camera looking at what they’re looking at and we had cameras
    0:17:39 that would go into the Bodegas.
    0:17:46 And it was funny.
    0:17:47 But it wasn’t a hit show.
    0:17:51 It just didn’t have that quality of a really amazing format.
    0:17:55 And so I think game shows are the space that we’d like to be in, but it’s a little tougher
    0:17:58 to crack and have that thing that’s like perfect.
    0:18:03 Whereas diving into a certain world and crafting a format around that is always going to be
    0:18:06 more fun for us.
    0:18:23 We’ll be right back.
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    0:20:38 We’re back with First Time Founders.
    0:20:40 You worked in Hollywood.
    0:20:44 You were a fan of TV shows and movies and it kind of feels like what’s sort of happening
    0:20:53 with the entertainment space is the virtues of long form, which is basically the virtues
    0:20:54 of narrative.
    0:20:58 It feels like narrative has basically been thrown away that someone who can write a great
    0:21:02 story with a beginning, middle and an end actually isn’t useful anymore.
    0:21:06 What matters most is basically just the premise.
    0:21:11 It’s like, can your first sentence be interesting and that’s all that matters.
    0:21:13 Do you feel like that’s kind of what’s happening to entertainment?
    0:21:18 Yes, and to correct one thing just because I don’t want to be destroyed by the people
    0:21:20 I do look up to in Hollywood still.
    0:21:23 I don’t think movies and TV shows are going away forever.
    0:21:25 I think that we’re going to watch far fewer of them.
    0:21:29 I do think that means that the ones you do watch become that much more impactful.
    0:21:34 By the way, that’s what the market is telling us because the top movies are taking all of
    0:21:35 the revenue now.
    0:21:38 And when you do have a moment like Barbier, Oppenheimer, it’s like, yeah, everyone around
    0:21:39 the world watched that movie.
    0:21:42 That is a huge impact on society.
    0:21:45 And so I’m not dooming and glooming in that sense, but I am saying that like the old days
    0:21:49 of spending three hours flipping channels your TV are completely gone.
    0:21:52 You’re going to watch TV for sports, you’re going to watch it for like the big hyped up
    0:21:55 Netflix show that everyone’s talking about, but otherwise you’re going to be on your
    0:21:56 phone.
    0:22:00 And so on the like first three seconds at all, it is super important.
    0:22:02 You do need to have a really interesting premise.
    0:22:05 I think there’s people that have different interpretations of what that means.
    0:22:08 I think there’s the side of Mr. Beast that’s like, don’t stop watching.
    0:22:13 We’re going to blow up a school bus and like, okay, I’ll watch fine, but I think we’re trying
    0:22:16 to do something completely different, which is just like, what’s a really fun idea of
    0:22:20 just again, a world that you want to be in while you’re in bed?
    0:22:23 Only I’ve noted, I mean, you mentioned that most of your shows are unscripted, all of
    0:22:24 them are unscripted.
    0:22:25 All of them are unscripted.
    0:22:26 All of them.
    0:22:32 It feels like the TikTok YouTube sort of creator economy trend is in the unscripted
    0:22:33 direction.
    0:22:39 I can’t really think of anyone on these platforms who’s creating really popular scripted content.
    0:22:40 Why do you think that is?
    0:22:43 Why, why are the winners here doing unscripted?
    0:22:46 Look, there’s two sides where scripted comes into play.
    0:22:49 There’s sketch comedy and some of these sketch comedy groups like please don’t destroy and
    0:22:51 it becoming sort of the stars of SNL.
    0:22:55 The other side is there’s actually a really amazing generation of young horror filmmakers
    0:22:59 who I think are like, are generations James Wands, who every single day are putting out
    0:23:03 some of the scariest fucking things I’ve ever seen in my entire life.
    0:23:06 Those people will be using these platforms to become the next generation of filmmakers.
    0:23:11 I think why you don’t see more like dramas or sort of another side of the scripted narrative
    0:23:13 part, is it just more expensive?
    0:23:16 Like as soon as you have a script, you need actors, as soon as you have actors, you need
    0:23:19 makeup, then you need props, you need a set, you need lighting, and then you need a grip
    0:23:23 and a gaffer, and then you kind of end up being stuck in the same situation.
    0:23:28 And so I think it is the low budget formats that are going to thrive the most on these
    0:23:29 platforms.
    0:23:33 And if you look at just traditional Hollywood, the low budget genres have always been unscripted
    0:23:34 in horror.
    0:23:38 It sounds like we don’t care that much about quality anymore because the experience is
    0:23:41 only going to last 30 seconds and you can just scroll.
    0:23:44 And that’s where I think I was always taught as a young person who made a bunch of short
    0:23:49 films is like, don’t think that you need an Ari Alexa, think that you need a good script
    0:23:53 and that you do need good audio, that’s the one thing you really do need.
    0:23:56 But otherwise, like no one cares what camera you film this thing on.
    0:24:00 And the other thing is we’re dealing with a generation of kids who have consumed advertisements
    0:24:02 since the day they were born.
    0:24:05 And so I actually think at this point, when they see an Ari Alexa filmed piece of content
    0:24:09 on their feed, they think it’s an ad and they want to scroll immediately.
    0:24:13 We shoot everything we do on Sony FX3s, it’s like the perfect balance of looking like it
    0:24:17 was made for you while still feeling professional.
    0:24:19 And so like when you do scroll up on one of our shows.
    0:24:24 But what do you mean by looking like it was made for you, like sort of looking at casual?
    0:24:27 It still feels like it fits on the platform.
    0:24:30 It doesn’t feel like, oh, this person spent a million dollars and is trying to fit in.
    0:24:34 It’s like, okay, this was like just low-fi enough where it still makes sense here, but
    0:24:37 it’s high-fi enough where it’s not just like an iPhone video.
    0:24:41 And I think that’s probably the camera we’re going to continue to film our content on forever
    0:24:43 in the short film space.
    0:24:44 Why is that important?
    0:24:48 This is something I’ve been finding really interesting about our generation where we
    0:24:58 have sort of this weird obsession with authenticity and we’re extremely sensitive to bullshit.
    0:25:02 I think because we’ve consumed so many ads, I mean, the number is we consume 300 ads per
    0:25:06 hour, which is up tenfold from what our parents were experiencing.
    0:25:12 So it does feel that we are extremely sensitive or we can just sort of sniff ads out out of
    0:25:14 nowhere.
    0:25:18 But what you’re describing is interesting because you’re kind of saying we are intentionally
    0:25:23 making it low production to make it sort of look more authentic, perhaps, than it actually
    0:25:24 is.
    0:25:25 Take us through what you’re…
    0:25:28 What I would also say, it’s a cost thing too.
    0:25:33 Shooting on these Sony FX3 is like, my sets have never been more than three people, you
    0:25:36 know, and so you have two people both holding the cameras that also have the microphones
    0:25:37 on them.
    0:25:38 And you have a host and a producer.
    0:25:39 Like, that’s what our crew looks like.
    0:25:43 And if I had an Ari Alexa, I would need a DP, I would need lighting, I would need a
    0:25:44 grip and a gaffer.
    0:25:48 And like, the reality is spending all that money is not going to make a better piece
    0:25:49 of content on these platforms.
    0:25:53 So it’s both something that I think performs better on the platform, but it’s also what
    0:25:54 allows our business model to work.
    0:25:59 Like, to put it simply, Season 1 and Boy Room, we produced 22 episodes, only 14 of which
    0:26:00 came out.
    0:26:04 Some of the guys just either weren’t messy enough or like were pretending to be messy
    0:26:05 and we threw those episodes out.
    0:26:10 But of those 22 episodes that we shot, the entire thing cost us $48,000.
    0:26:11 That’s impossible.
    0:26:14 That’s a coffee budget on an HBO show.
    0:26:20 And so like, again, it’s like, but then we found the market fit, right?
    0:26:23 Like we know now that Boy Room is a hit show and there’s a world where that does turn into
    0:26:24 a TV show at some point.
    0:26:28 And like, this kind of turns into the comic book model where it’s like, we can go generate
    0:26:32 IP at a fraction of the cost of Hollywood and then decide what we want to do with it.
    0:26:35 I think there’s a version where some of our shows turn into just 18 to 20 minute YouTube
    0:26:36 shows.
    0:26:38 I think there’s another world where some of them turn into TV shows.
    0:26:42 But at the end of the day, it is creating IP at a fraction of the cost.
    0:26:46 One of your investors is kind of peak Hollywood.
    0:26:51 That is Jeremy Zimmer, who’s the CEO of UTA, which is basically one of the biggest entertainment
    0:26:55 talented agencies in the world.
    0:26:56 What does he think of you?
    0:26:58 But more generally, what does Hollywood think?
    0:26:59 Have people come up to you?
    0:27:00 Do they like you?
    0:27:01 Are they scared of you?
    0:27:04 It’s a combination of all of them.
    0:27:08 And I was so honored that Jeremy wanted to be in the round.
    0:27:12 He’s become a close friend and it’s been really nice to be able to call on him and take his
    0:27:13 brain.
    0:27:18 I think the older generation of entertainment sees the rising tide and knows to start looking
    0:27:20 at where things are going.
    0:27:24 I also think the older generation have kids old enough to recognize their viewing habits
    0:27:27 have changed and can actually be a witness to the fact of like, oh, we’re fucked.
    0:27:29 They have to experience it themselves.
    0:27:33 Whereas like the 30-something-year-old creative executive who grew up in a different industry
    0:27:38 who’s hoping to still have their big Oscar moment, they hate me and they hate TikTok
    0:27:39 and they hate the platform.
    0:27:43 And you can see it anytime there’s any article in anything we produce, all the comments are
    0:27:45 like, can we just ban this thing already?
    0:27:46 I hate this thing.
    0:27:49 And it’s like, I wish they would just download TikTok because I know they would have actually
    0:27:53 the greatest time of all time and then they would start agreeing with it.
    0:27:56 The other thing is like, we’re not supposed to be competition.
    0:27:57 Come on in.
    0:27:58 The water is warm.
    0:28:01 The history of television can be recreated on this platform and it’s not going to be
    0:28:03 done by just one studio.
    0:28:06 You mentioned, can we ban this thing already?
    0:28:07 TikTok might get banned.
    0:28:09 What do you think of that?
    0:28:11 It’s a touchy subject.
    0:28:16 What I will say is I think you can’t put the short form content thing back in the hat.
    0:28:19 I think we love consuming content this way.
    0:28:23 And so if it were to go away tomorrow, I think some of that viewership would go to Instagram
    0:28:24 Reels.
    0:28:27 I think some would go to YouTube Shorts, although I think YouTube is afraid of shorts
    0:28:31 a little bit because it cannibalizes what’s an amazing business for them, which is longer
    0:28:32 form content.
    0:28:37 I think there’s probably space for a new app to come in only because of what I said earlier,
    0:28:42 which is like that consumer habit about TikTok of just opening it to consume content is not
    0:28:43 the same on Instagram.
    0:28:48 Instagram, I’m going on first to see my DMs, look at my stories, see things from my friends.
    0:28:52 And then maybe I’ll get stuck in like a brain rot, you know, Reels feed.
    0:28:54 But it’s not the thing that I’m going on Instagram for.
    0:28:57 So I just think you can’t put this thing back in the bag.
    0:29:00 And for us, like we’re going to continue to be on every single platform that’s available
    0:29:03 because we think that we’re going to forever have the best content on that platform.
    0:29:10 I’d like to get into Instagram Reels, 730 million active users on Instagram Reels.
    0:29:14 So it’s sort of, it’s still behind TikTok, which is at 1.6 billion, but it’s definitely
    0:29:15 catching up.
    0:29:20 Breakdown for us, why you think that’s an important distinction that Instagram Reels
    0:29:26 is a component of the Instagram experience versus the entire product.
    0:29:31 Why do you think that makes it so substantially different from TikTok?
    0:29:35 It’s almost too social, you know, and I think the thing that’s so magical at TikTok is like,
    0:29:38 again, I actually don’t want to see content from my friends because they probably don’t
    0:29:39 make good videos.
    0:29:40 Right.
    0:29:43 And when I’m like watching a funny video on TikTok from a stranger, the first thing I
    0:29:46 do is open the comments and like I read other funny comments and like that’s my experience.
    0:29:49 Like I don’t need to have my friends be on that platform.
    0:29:51 With Instagram, it’s tricky.
    0:29:54 I think there’s so many distractions on the platform because you have incoming DMs and
    0:29:59 you want to see posts from your friends that longer form content, like just kind of suffers
    0:30:00 on the platform.
    0:30:03 I will say like Boy Room does pretty amazingly on Reels.
    0:30:07 We get anywhere from half a million to a million viewers an episode on the platform.
    0:30:09 So like, still really happy with it.
    0:30:13 But I think like when I open my Reels tab, the average length of the video that I would
    0:30:17 say it shows me is probably around 20 seconds long and almost all of them are memes.
    0:30:22 And that works really well for the platform because the entire point of Reels on Instagram
    0:30:25 is they want to show you content that you’re going to send to your friends because that
    0:30:28 makes them watch the content and like you’re more likely to send a meme to your friend
    0:30:30 than maybe an episode of a show.
    0:30:32 So I’m excited to see how they change that.
    0:30:36 I’ve heard rumors that they want to do longer form content and start prioritizing that in
    0:30:37 the algorithm.
    0:30:39 I hope they do.
    0:30:42 And we’re just going to continue posting there until that happens.
    0:30:46 But the only difference for us as well is like on Instagram Reels, in order to be in
    0:30:49 the algorithm, your content has to be under 90 seconds long.
    0:30:53 Sometimes our TikTok content will be two and a half, three, three and a half minutes long.
    0:30:58 And so we end up cutting our content differently based on the platform we’re posting it to.
    0:31:02 How have you found sort of grappling with the algorithm?
    0:31:08 I feel like that’s another huge part of this because in Hollywood, it used to be that the
    0:31:11 barrier to entry was could you get past the executives?
    0:31:14 Did the guy in the room like you?
    0:31:18 And it’s now at a point where it’s does the algorithm like you?
    0:31:23 And in a lot of ways that makes things easier because it means that you can just sort of
    0:31:28 pull yourself up by your bootstraps and just get involved immediately at very low costs.
    0:31:30 But also you don’t even know what they want.
    0:31:32 We don’t know how the algorithm works.
    0:31:35 It’s this sort of mythical beast that we can’t truly understand.
    0:31:37 You’ve kind of cracked it though.
    0:31:39 What is the algorithm want?
    0:31:40 Good shit.
    0:31:46 I’ve never disagreed with what it has made perform for us and what it hasn’t like literally
    0:31:47 as a company.
    0:31:50 Anytime we’ve posted something that hasn’t performed the next we’ve all been like, yeah,
    0:31:52 it kind of sucked.
    0:31:53 That was good.
    0:31:54 That was pretty shitty.
    0:31:56 And I think like bodega run was part of that like by the end of it.
    0:32:00 It was just like we didn’t have any heart in the show whatsoever.
    0:32:01 And so I don’t know.
    0:32:05 That might be my famous last words and the algorithm shifts and all of a sudden I’m fucked.
    0:32:08 But I haven’t seen that to be the case yet.
    0:32:12 You know, I think it’s really good about testing content in front of an audience until it finds
    0:32:14 the audience that will like your content.
    0:32:17 You know, I’ll say like a story from Boyd Room.
    0:32:22 We posted the first episode on Instagram, gets like 250k views, we’re like, that’s sick.
    0:32:25 Posted on TikTok gets 147 views, you’re like, okay.
    0:32:29 Post the second episode on Instagram gets 300,000 views.
    0:32:31 On TikTok gets like 205 views.
    0:32:32 We’re like, what is happening?
    0:32:34 This is an amazing show.
    0:32:36 Maybe it’s not showing it to people.
    0:32:39 I’m starting to have conspiracy theories, I have 18 accounts in my phone, maybe it’s
    0:32:40 shadow banning me.
    0:32:41 That’s the best.
    0:32:43 Everyone thinks that’s shadow ban when their content doesn’t perform.
    0:32:46 Yeah, your content just sucks.
    0:32:49 But I look in the back end and it’s like, no, it is showing it on the for you page and
    0:32:51 I can see when people are dropping off and it’s in the first three seconds.
    0:32:53 I’m like, okay, what’s happening in the first three seconds?
    0:32:56 And it’s this like loud TV show intro.
    0:32:59 Welcome to Boyd Room, the show where we investigate boys’ rooms.
    0:33:00 We’re like, okay.
    0:33:01 Episode three, no intro.
    0:33:04 We’re just going to drop into the show.
    0:33:09 That one difference was enough to get 4 million views in 24 hours and over 30,000 followers
    0:33:10 on that account.
    0:33:11 It’s good.
    0:33:12 It knows what it’s doing.
    0:33:15 And that change was the right creative call on that show.
    0:33:18 And so I think like, again, people think that they have to cater to the algorithm in the
    0:33:22 Mr. Beast way and we’re trying to prove that you don’t.
    0:33:24 We’ll be right back.
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    0:35:57 We’re back with First Time Founders.
    0:36:00 You recently went to the DNC.
    0:36:01 Why did you do that?
    0:36:05 I actually always say that you can track the changes in consumption media through politics
    0:36:07 faster than anything else.
    0:36:13 I think about Obama going on between two firms in 2011, I want to say, to talk about Obamacare.
    0:36:18 I can even remember in 2016 when Trump won, the still remaining importance of the late
    0:36:23 night hosts kind of like shedding a tear on stage for America of like, oh my God, Trump
    0:36:25 is president.
    0:36:30 And you look at it now, and it’s like Trump is going on Aidan Ross, Kamala is giving more
    0:36:34 access to creators and influencers than to, you know, the press.
    0:36:38 And I think that’s reflective of like where everything’s going because they need the people,
    0:36:39 they need the votes.
    0:36:41 So they’re going to go where the people are.
    0:36:44 And so politics just turns in a much faster rate.
    0:36:48 We were at the DNC because we brought city council member, Chio, say, from Bed-San Crown
    0:36:53 Heights over there, who is someone that we’ve worked really closely with out of passion.
    0:36:57 Really believe in him being a future voice of the Democratic Party.
    0:37:03 And we started working with him because last summer, New York’s rent guidelines board was
    0:37:06 going to decide how much to increase rent stabilized rents.
    0:37:09 And they were debating whether or not to raise it by 16%.
    0:37:12 Because post-pandemic, people are struggling, a lot of people are going to be put on the
    0:37:14 streets if something like that passes.
    0:37:19 And she comes to me and my friend, Peter McIndoo, who started Birds Aren’t Real.
    0:37:24 And he says, “I need to get people to this hearing because the people that this policy
    0:37:29 will affect don’t know that there’s a hearing on Thursday where they are waiting to hear
    0:37:30 testimonies.”
    0:37:33 And he’s like, “I have 2,000 followers, I have no idea how to engage, like the greater
    0:37:34 New York area.
    0:37:35 I think I’m fucked.”
    0:37:38 And we’re like, “Don’t worry, we go to his office with just an iPhone.
    0:37:43 We script this video that kind of gets that message out in just a perfect, quick, 60-second
    0:37:44 way.”
    0:37:48 That video gets a million views in 24 hours from New Yorkers.
    0:37:55 Three days later, for a room that had a capacity of 250 people, over 1,000 people showed up.
    0:37:59 And every single person in line, I have the video, shakes cheese hand and says, “I’m
    0:38:01 only here because of your video.”
    0:38:06 New York ends up only raising rent stabilized rent by 3%.
    0:38:11 So that for us was our first foray ever into politics and figuring out how can we use what
    0:38:15 we know about these platforms to help push policy, to help make change around the country
    0:38:16 and maybe the world.
    0:38:21 And so I think for us, we have a huge interest in just kind of continuing that conversation
    0:38:24 and seeing what else we can do in this space.
    0:38:28 So do you think politicians are underusing this platform and was that sort of the idea
    0:38:32 that you wanted to get the word out to these politicians you need to be on TikTok?
    0:38:34 I think there are two politicians that are amazing at TikTok.
    0:38:39 I think it’s Congressman Jeff Jackson out of North Carolina and I think it’s GSA.
    0:38:40 That’s it.
    0:38:42 I think AOC is incredible at using Instagram.
    0:38:45 I wish he would call us for TikTok.
    0:38:51 It is crazy to me how much every politician is still being led by like social marketing
    0:38:55 teams who want them to do these dumb trends and silly sounds and it treats young audiences
    0:38:58 specifically as idiots.
    0:39:02 People want to be talked to like adults, they want to hear what’s going on in the world.
    0:39:05 Congressman Jeff Jackson was a freshman term congressman who just started talking to the
    0:39:09 camera as like America’s dad about here’s what’s going on in Congress right now.
    0:39:11 He gets an average of like four or five million views a video.
    0:39:15 That’s impossible that no freshman congressman has ever had to reach that big.
    0:39:16 And so it’s frustrating.
    0:39:20 I think it’s like people really think they need to dumb themselves down for people to
    0:39:22 like them and the reality is like they just need to be themselves.
    0:39:28 What do you think of Brat specifically in his relation to Kamala?
    0:39:33 I mean, the reason I bring that up is because it feels very kind of adjacent to the trend
    0:39:39 you’re talking about where the social media account of Kamala Harris, it was handed over
    0:39:46 to I guess a young person who was a fan of Charlie XCX and sort of associated Brat and
    0:39:52 all of that teen meme culture with the Harris campaign and it has exploded.
    0:39:58 But it feels in my view very similar to what you have described where it’s kind of these
    0:40:04 politicians don’t really understand these meme cultures, but they’re being told by their
    0:40:05 younger employees.
    0:40:09 You should just do it because people will like it and it’s resonated in a really big
    0:40:10 way.
    0:40:15 But I don’t think in my view at least it doesn’t seem that genuine to Kamala, but maybe that
    0:40:16 doesn’t matter.
    0:40:17 What is your view on that whole?
    0:40:23 Look, it gets millions of views, it gets millions of likes, it makes everyone on Twitter love
    0:40:25 it that lives in New York City and LA.
    0:40:30 The reality is this election is 50/50, it’s likely to be decided by a few thousand votes.
    0:40:33 Young men have abandoned the Democratic Party.
    0:40:36 So it’s all fun and games, but we’re missing the point.
    0:40:41 And I think the Democratic Party specifically likes to usually blame this on so many different
    0:40:42 factors.
    0:40:47 It’s their fault and they are not speaking on the issues that they care about, the people
    0:40:48 that matter most.
    0:40:53 And so like I cringe the more that we talk about Brat Summer, it was fun for a day and
    0:40:57 I loved the meme and I loved all the new excitement when Biden dropped out of the race, but this
    0:41:00 is not speaking to those 5,000 votes that will decide this election.
    0:41:04 I just want to talk about news as well, similar to what we’re talking about, but 40% of Gen
    0:41:11 Z today regularly gets their news from TikTok and that number is up from 9% in 2020.
    0:41:14 So TikTok is fast becoming a news platform.
    0:41:16 I mean, it is the new TV.
    0:41:20 So what are your thoughts on the fact that we’re getting on news from TikTok?
    0:41:21 Is that a good thing?
    0:41:22 Is it a bad thing?
    0:41:23 Where do you stand on this?
    0:41:25 I think it can be an amazing thing.
    0:41:30 I think again, this is a space that needs more trusted voices, that needs more serious
    0:41:34 shows that have like the checks and balances that like ensure the right information is
    0:41:35 being said.
    0:41:40 My only fear about 40% of people getting their news from TikTok is there’s very little fact
    0:41:42 checking on this platform.
    0:41:46 And I will see a video that is literal fake news come up in my feed.
    0:41:49 And no one leaves the platform when they’re on it.
    0:41:53 It’s not like, okay, I saw this video, now let me go on Google and see if this is actually
    0:41:54 real or not.
    0:41:55 No one’s doing that.
    0:41:57 What they do is they click on the comments and the comments likely validate that belief
    0:42:01 system because all of a sudden the comments are, I can’t believe this is true.
    0:42:02 And it’s like, I guess it’s true.
    0:42:03 It’s like, no, this isn’t fucking true.
    0:42:04 No part of this is true.
    0:42:08 But now this person’s going to repeat it in person as if it is.
    0:42:12 And the other thing, which is the sad part of these platforms is like, you are likely
    0:42:17 being radicalized by an algorithm that really knows what you like and what you want to see
    0:42:19 and you’re not seeing what’s on the other side.
    0:42:24 Do you think the algorithm is being engineered by the Chinese government?
    0:42:31 All I will say is, I don’t know what to say there, in between a rock and a hard place.
    0:42:34 What I will say is I think we are our own worst enemy.
    0:42:39 And I think the issue with these algorithms is they actually understand human nature.
    0:42:43 And the reality is we like these things.
    0:42:45 It’s like Trump didn’t cause any of this.
    0:42:48 He was the effect of all of this.
    0:42:54 We are in very divisive times because we are really upset with each other.
    0:42:56 We’re not really wanting to look at each other in the eyes anymore.
    0:43:00 I think that’s the area that I’d like to focus most of my time on.
    0:43:01 I love this country.
    0:43:03 I think it’s the greatest country on earth.
    0:43:08 And I want to get us to a place where we can be across the aisle from each other and still
    0:43:11 shake hands and realize we still want the same things.
    0:43:13 We just have different approaches.
    0:43:17 As we wrap up here, I do want to get a sense of how things work for you.
    0:43:21 What does your production process look like?
    0:43:25 If someone wants to go out there and produce a TikTok show, what do they do?
    0:43:28 I’ll give the boy room example because I think it’s a really fun one.
    0:43:32 Rachel came into our office on a Tuesday, she pitched boy room.
    0:43:35 That Friday we shot a pilot with my friend Peter that will never see the light of day
    0:43:37 because he was very upset with me.
    0:43:39 That was enough for us to realize we wanted to go make the show.
    0:43:41 The following week we shot three episodes.
    0:43:43 The week after that we posted the first two.
    0:43:45 So it’s a matter of weeks.
    0:43:50 And that for us is significantly longer than the average TikTok user.
    0:43:54 Us spending 50K on a season is a fraction of Hollywood.
    0:43:56 It’s still more than anyone is spending on this platform.
    0:43:59 So you don’t need anything.
    0:44:02 All you need is a really good idea and just know how to address your audience a little
    0:44:04 bit faster than usual.
    0:44:05 And you’ll have a hit.
    0:44:08 And I think the thing that I’m really surprised by is I feel like I’ve sort of been shouting
    0:44:12 from the rooftops for two years about like this being television, this being the space
    0:44:14 to create the next generation of formats.
    0:44:17 And I’m kind of shocked at how few people have taken the base.
    0:44:18 Yes, exactly.
    0:44:21 I was going to ask, are there any competitors that you’re seeing?
    0:44:26 There’s a few companies in this space who make really fun, you know, content.
    0:44:28 A lot of man on the street stuff.
    0:44:32 What I haven’t seen in this space that I think we’re really good at is creating like real
    0:44:34 traditional TV show formats.
    0:44:40 I think when people start seeing the business that is here, it might be a space that’s flushed
    0:44:43 with capital again and having people start these companies.
    0:44:47 I welcome it because I think the thing that will help most is having other things to point
    0:44:49 at as successes.
    0:44:52 Because you have these conversations with brands who you do need to help make this content.
    0:44:55 And so I want there to be more people in this space.
    0:44:58 I’m looking forward to a time that there’s four or five other great studios.
    0:45:02 And until then, we’re just going to try to figure out what show you want next.
    0:45:07 I think a part of it, and I’m just going to speak from personal experience here.
    0:45:11 It seems kind of easy because of how short TikToks are.
    0:45:16 And you just, you know, it’s such a fleeting experience and it’s a throwaway experience.
    0:45:19 And the fact that you can just scroll past it, it’s like, what was the point of that?
    0:45:26 And I feel that from, you know, I also believe in the importance of short form, but I found
    0:45:32 that it’s actually very difficult to mobilize that effort because it’s a lot more effort
    0:45:38 and time than you think for a payoff that feels just a lot less satisfying.
    0:45:42 And you know, if you release your hit movie and you do the red carpet and you get an Emmy
    0:45:43 and all this stuff.
    0:45:47 And it’s like, it feels like a lot of the reason I would imagine just from my experience
    0:45:52 why people are not doing it is because it’s like, this is just fucking pain to have to
    0:45:54 do this over and over again.
    0:45:56 It is the least sexy business on earth.
    0:46:00 And I think like again, a part of the reason why a lot of people from traditional haven’t
    0:46:03 entered this space is like, you’re not going to get a deadline Hollywood article.
    0:46:06 Chanted, our shows have been in every major publication on earth.
    0:46:09 But the behind the scenes of that isn’t really reported on.
    0:46:12 So there is no red carpet.
    0:46:13 It’s a micro budget.
    0:46:16 And the interesting thing now is like, because we’ve had so many hits, we are being approached
    0:46:21 by all the agencies and management companies offering up like pretty big talent, whether
    0:46:25 it’s athletes or A-list actors who basically are upset that they don’t have a digital presence
    0:46:26 of their own.
    0:46:29 Maybe they want to build a brand long term and a space that they’ve never really talked
    0:46:33 about before and they’re positioning their talent is like, can they host a show?
    0:46:36 And the only thing that I say to them is basically what you’re saying.
    0:46:39 It’s like, if they want a Starwagon on set and they think they’re going to be pampered,
    0:46:41 it’s just not the right opportunity.
    0:46:45 If they’re really wanting to get their hands dirty and like get in the thick of this thing,
    0:46:46 we will make a hit show together.
    0:46:50 And you know, that scares certain people away, but it does attract the right crowd.
    0:46:53 So did people say, no, not good enough for me?
    0:46:56 I think managers know their talent best.
    0:46:59 And so they know which of their talent could be open to this idea and not.
    0:47:03 I also think that like the other scary thing about TikTok is viewership is public.
    0:47:09 And I think a lot of people don’t want people to know how few people listen to their podcast
    0:47:13 or watch, you know, watch their show.
    0:47:14 Yeah.
    0:47:15 It’s so interesting.
    0:47:19 Well, I feel like we could go on for hours, but I think I’m going to start to wrap it
    0:47:21 up here.
    0:47:25 We’ve talked a lot about people working in Hollywood, writers, producers, on a recent
    0:47:28 episode on Grofty Markets.
    0:47:31 We talked about, you know, what’s going to happen to costume designers and what’s going
    0:47:36 to happen to makeup artists, et cetera, and Lionsgate just partnered with an AI company
    0:47:37 that’s going to do their storyboarding.
    0:47:40 AI is coming.
    0:47:46 Do you have any advice to people working in Hollywood who are concerned about their job
    0:47:50 security, concerned about the future of entertainment?
    0:47:52 What would be your advice to someone in that position?
    0:47:54 It’s really hard.
    0:47:57 And I say this as a born and raised Angelino.
    0:48:02 When I go back home, you can feel the despair.
    0:48:06 You know, I don’t think people realize the below the line workers that make every movie
    0:48:07 and TV show possible.
    0:48:12 They’re not thinking about the costume designers and the set designers and the PAs and the grips
    0:48:13 and the gaffers and the truck drivers.
    0:48:19 Like it is a industry that is built off the back of middle class workers and you feel that
    0:48:23 in LA because restaurants are closing, stores are closing, people aren’t going out the
    0:48:26 way that they used to because they have less money in their pocket.
    0:48:30 And I don’t think that we can hope that Hollywood’s going to come back.
    0:48:32 This might be what it looks like for a very long time.
    0:48:38 And so that’s not the most uplifting answer, but it is a reality check that I think a lot
    0:48:40 of people need to start having with themselves.
    0:48:44 Do you think that they need to just pivot to something else?
    0:48:46 They might need to.
    0:48:48 Adam is the head coach and co-founder of Gymnasium.
    0:48:54 Adam, this was epic and I just agree with all of your texts.
    0:48:57 I hate to end it on such a grim note.
    0:48:58 It’s good.
    0:48:59 Maybe that’s the kick that we need.
    0:49:00 I know.
    0:49:01 It’s important.
    0:49:02 Appreciate your time.
    0:49:03 Thank you.
    0:49:04 Sorry.
    0:49:08 Our producer is Claire Miller.
    0:49:12 Our associate producer is Alison Weiss and our engineer is Benjamin Spencer.
    0:49:15 Catherine Dillon is our executive producer.
    0:49:18 Thank you for listening to First Time Founders from the Vox Media Podcast Network.
    0:49:20 Tune in tomorrow for Prodigy Markets.
    0:49:30 [Music]
    0:49:33 (upbeat music)
    0:49:42 [BLANK_AUDIO]

    Ed speaks with Adam Faze from Gymnasium, a production company that makes television shows for social media. They discuss the future of television, how to monetize viral videos, and using TikTok to effect policy change.

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