396: Private Label vs. Product Licensing: Which is the Better Side Hustle?
In the e-commerce space, selling private label products on Amazon has been a popular side hustle for the last several years.
But is it still the best way to go?
Or is there a lower risk, higher reward way to turn your ideas into profits?
In this episode, which is the second episode of our Showdown series this month, we’re comparing two ways you can capitalize on opportunities in the market; selling private label products and product licensing.
For this debate, I’ve sourced two guests who have appeared on the Side Hustle Show before:
Both business models allow you to exercise our creative muscles. But, as you’ll find out, each model is suited to a different personality type and has a different balance of risk and reward.
Tune in to hear both Greg and Stephen dig into the different strategies behind:
Getting started
Marketing and discoverability
Start-up costs
Beating the competition
Monetization
And more
There is some interesting insight into these business models. By the end of the episode, you’ll have a clearer idea of which business model is best for you.
395: Podcasting vs. YouTube for Building an Online Business
Creating content online can be a super-effective way to build an audience and ultimately to make money.
If you’re just starting out or trying to grow your business, you might be wondering what type of content makes the most sense to create.
In this episode, we’re going to compare and contrast two of the most popular content channels going today: podcasting and YouTube.
This is actually the first of several friendly debate-style episodes this month I’m calling the Side Hustle Showdown series.
For each debate, I tried to source guests in a similar niche so they could best speak each other’s language.
To fire shots over the pros and cons of starting an online business with podcasts or YouTube, I enlisted the help of:
Podcaster Jonathan Mendonsa, co-host of ChooseFI, a personal finance show. We last heard from Jonathan in episode 287, where he talked about how his show took off and how he was able to quit his job just 10 months in.
YouTuber Marko Zlatic, who started his personal finance channel Whiteboard Finance as a side hustle also in 2017. Since then he’s amassed 370k subscribers and quit his job to produce videos full-time.
Tune in to hear both Marko and Jonathan go back and forward discussing which of the platforms are best for:
Marketing and discoverability
Content production
Monetization
Start-up costs
And more
This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business.
394: Pandemic Pivots: How Entrepreneurs are Adapting to “Obliteration”
Businesses evolve over time, but I don’t think anyone could have prepared for the pace of change this year.
To gauge how some of you have been handling everything the pandemic has thrown at you, I reached out to Side Hustle Nation and asked what pivots and changes you’ve been making in your business over the last few months.
What I got back were some interesting and innovative ways some business owners and side hustlers have found to actually grow their businesses during the pandemic.
Here’s a look at some of the hardest hit industries, and some of the ways business owners have been pivoting and adapting.
393: Best Dad Advice: 10 Life and Business Lessons from Dad
AI transcript
0:00:00 Here’s an oldie but a goodie from the archives from the Side Hustle Show Greatest Hits Collection. 0:00:06 What’s up? 0:00:07 What’s up? 0:00:08 Nick Loper here. 0:00:09 Welcome to The Side Hustle Show because your life is your lecture. 0:00:12 Just a quick solo episode of 40 today. 0:00:14 In honor of Father’s Day, I wanted to share some of the best advice I’ve received from 0:00:19 my own dad over the years and how we can all work to apply it in life and in business. 0:00:25 For the sake of background, dad is a chemical engineer. 0:00:28 He’s not an entrepreneur in the traditional sense in that he spent decades really of his 0:00:33 career at one company but still had lots of entrepreneurial experiences and I think insights 0:00:39 along the way. 0:00:40 I know I’ve shared some of these in bits and pieces over the years but wanted to run through 0:00:43 my top 10 bits of fatherly advice here on the show today. 0:00:47 The funny thing is that almost all of these were very literal conversations which now 0:00:52 30 years later I’ve extrapolated to have a broader meaning that may or may not have 0:00:56 been attended at the time and as I think about the kind of advice I want to be passing 0:01:01 along to my own kids, I think these kinds of concrete illustrations might be a really 0:01:07 effective way to do it, especially if they turn out to be the chronic overanalyzing types 0:01:11 like me. 0:01:12 Ready? 0:01:13 Let’s do it. 0:01:17 Lesson number one is it’s not a piano. 0:01:20 This is something dad would say as we were working on home improvement projects when 0:01:24 I was a kid. 0:01:25 And what he meant by that was it doesn’t have to be 100% perfect. 0:01:30 Which isn’t to say he didn’t care about quality, he absolutely did, just that sometimes it’s 0:01:35 better to finish the job than stress over every last detail. 0:01:39 Perfectionism is definitely something I still struggle with so I try to keep this one in 0:01:42 mind and apply it to my work today. 0:01:45 In startup speak, this isn’t anything new, this is the MVP, the minimum viable product. 0:01:50 Read Hoffman of LinkedIn put it this way. 0:01:53 If you’re not embarrassed by the first version of your product, you’re launched too late. 0:01:58 If you’re waiting to launch your service, your website, your YouTube channel, your 0:02:02 podcast until it’s perfect, you’re probably never going to get it out there. 0:02:06 The first versions of most of my projects were pretty awful looking to the point where 0:02:11 I literally was kind of embarrassed to share them, which is why that read Hoffman quote 0:02:15 rings so true. 0:02:17 But they were functional, they did the job. 0:02:19 Remember, it’s not a piano and for most things in life, good enough is good enough. 0:02:24 Lesson number two is you can figure it out. 0:02:27 I mentioned that dad was an engineer, a career path that neither my brother nor I followed, 0:02:33 but some of that still managed to rub off. 0:02:36 Particularly he would encourage us to be curious about how stuff worked and he was really 0:02:40 methodical in a lot of processes and chores around the house and he made sure to let us 0:02:45 know whenever we were stuck that we could figure it out. 0:02:49 And honestly, this was a little annoying for kids who just want the answer, but he was 0:02:53 big into the Socratic method or basically teaching you by asking increasingly more difficult 0:02:59 questions and letting you find out the answer on your own. 0:03:02 Everything is learnable. 0:03:03 The answers are out there. 0:03:04 They might not always be easy to find, but you can figure it out. 0:03:08 In fact, one of my new favorite newsletters is Ebiz Facts by Nile Dordy, EbizFacts.com 0:03:16 if you want to check it out. 0:03:17 And in one of his recent editions, he highlighted this. 0:03:20 He wrote about an email that he’d received that said, “Hey, I want to start an online 0:03:23 business, but I heard that PayPal doesn’t work in some countries. 0:03:26 Do you know if it works in South Africa?” 0:03:29 And Nile’s first thought is, “I don’t know if this is going to work out for you, man.” 0:03:33 Because instead of googling that question yourself and finding the answer in 10 or 20 0:03:38 seconds, you emailed a complete stranger on the internet and hoped for a response. 0:03:42 He was like, “Don’t be like this guy.” 0:03:45 Instead, cultivate the skill of figuring things out. 0:03:48 And he called that the number one skill for making money online. 0:03:52 So be resourceful. 0:03:53 Be curious. 0:03:54 There’s a reason that a lot of the episodes here focus on, quote, “reverse engineering 0:03:59 successful businesses.” 0:04:00 I think that’s dad rubbing off. 0:04:02 We’re trying to deconstruct the processes that works for other entrepreneurs because 0:04:07 I believe if we can take something complicated and building a business unquestionably is 0:04:12 complicated, but if we can break it down into simpler steps, then we’re far more likely 0:04:17 to move forward. 0:04:19 Lesson number three is sharpen your pencil. 0:04:22 And again, this was very literal advice as in, “Look, I will help you with your homework, 0:04:27 but sharpen your pencil. 0:04:28 You can’t do good work with a dull pencil.” 0:04:31 Now interpreted a little more broadly, this was dad’s way of saying, “The tools you 0:04:35 work with matter. 0:04:36 Respect them and respect your work. 0:04:38 Don’t make things harder than they have to be. 0:04:40 In your business, you can do a tools audit, a pencil audit, if you will. 0:04:44 Are their products and software that you’re using today, are those the best fit for the 0:04:49 job or do you have some dull pencils in there?” 0:04:52 Now, I found this lots of times over the years from trying to build functional websites with 0:04:57 GoDaddy’s website tonight software I think it was called back in the day instead of bucking 0:05:02 up and learning WordPress like I should have. 0:05:04 This could be setting up automations in Zapier, run more efficiently. 0:05:09 This could be bringing on additional team members. 0:05:11 This could be optimizing your top performing content, but sharpen that pencil and recognize 0:05:16 it’s an ongoing process. 0:05:18 It’s likely to get dull again. 0:05:19 That’s when you use it. 0:05:20 And why a pencil over a pen? 0:05:22 Well, because it’s okay to make mistakes in a race. 0:05:25 The number four is to do work you’re excited about. 0:05:28 After college, I took a job with Ford that moved me from Washington State to Washington, 0:05:34 DC. 0:05:35 And I took the gig for a couple of reasons. 0:05:38 Number one, I was excited about the adventure and the opportunity to “be a grown-up and 0:05:43 get a place of my own and check out another part of the country.” 0:05:46 And number two, I didn’t have any other offers. 0:05:50 I’d applied to a bunch of other jobs in Seattle, but hey, nobody hired me. 0:05:54 Your dad’s credit at that time, he questioned the move. 0:05:58 He’s like, “You don’t really care about cars. 0:06:00 Why don’t you want to go work at a car company? 0:06:01 You’re going to spend a big chunk of your waking hours at work, so doesn’t it make sense 0:06:06 to do work you’re excited about that you care about? 0:06:09 That has stuck with me.” 0:06:11 And in all the side projects that have found success, especially compared to the ones that 0:06:16 have flopped, there was some level of interest or excitement that kept me going. 0:06:20 And of course, I became more interested in the car business as I was in it day in and 0:06:25 day out, because as I’ve also learned, passion tends to follow doing the work rather than 0:06:30 the other way around. 0:06:32 But this is an important one. 0:06:34 And if you’re not excited about your day job, a lot of people aren’t. 0:06:38 Let me task you with this. 0:06:39 Find a way to be excited about your other 16 hours a day. 0:06:43 Lesson number five is if you’re not falling, you’re not getting any better. 0:06:47 This lesson comes from the often foggy and often soggy ski slopes of Snoqualmie Pass. 0:06:54 After each spectacular yard sale, wipe out, dad would encourage us say, “You know what 0:07:00 they say, if you’re not falling, you’re not getting any better. 0:07:03 This is the call to do the work that challenges you knowing you might fail.” 0:07:08 And yes, you could probably stay on the green circle runs, the bunny slope, and never crash. 0:07:12 But look, there’s this whole rest of the mountain to explore. 0:07:16 The other thing dad likes to say as it relates to personal injuries is, “It’ll grow back.” 0:07:21 And that’s his way of saying, “Time heals all wounds.” 0:07:24 With each crash on the mountain or with each failure comes a learning moment, like, “Well, 0:07:29 that didn’t work. 0:07:30 I’ll try a different approach next time.” 0:07:32 And I know I will continue to fall because the challenge of trying new things is part 0:07:36 of what makes business fun. 0:07:38 Now, I’ve got five more fatherly nuggets that I want to share. 0:07:41 But before we do that, I thought I’d ask the man himself. 0:07:45 What kind of advice his dad passed on to him. 0:07:48 So it was the summer after graduating high school, and I had made a fair amount of money 0:07:52 that summer mowing lawns. 0:07:54 So my dad says, “I want you to buy 100 shares of British Petroleum, now BP. 0:08:00 It’s a great opportunity to grow your hard-earned money.” 0:08:02 “Okay,” I say. 0:08:03 So he helped me make the purchase at $6 a share. 0:08:06 Less than a year goes by, and I’m at the UW trying to succeed in school and meet a girl 0:08:12 while living in a fraternity house. 0:08:14 All the cool guys had really awesome stereos, which seemed to correlate with having girlfriends. 0:08:20 So I’ve been religiously watching the price of my BP shares climb to $12 a share. 0:08:26 And I really wanted a stereo to impress the girls. 0:08:29 So I sold this dock and spent $619.75 on a new stereo. 0:08:37 When my dad found out about it, he was really pissed and told me it was the dumbest thing 0:08:41 he’d ever seen me do. 0:08:43 Gosh, and he was so right. 0:08:46 By 1980, BP was selling for $22 a share. 0:08:50 The stereo, I don’t even know where that is today. 0:08:53 A few years later, when he told me to buy some Texaco, I followed his advice again. 0:08:58 And before I sold it to provide a down payment on a house, I called and made sure he was 0:09:03 okay with it. 0:09:04 “Absolutely,” he said, “perfect, perfect use of the money.” 0:09:08 So my dad was not too big on fatherly advice, but his favorite was probably, “If you don’t 0:09:12 have time to do it right, when will you find time to do it over again?” 0:09:16 That’s been very tough advice to follow and a lifelong learning process for me. 0:09:21 I’m more of a ready shoot aim kind of guy and have had to do many, many things over 0:09:26 again in my life. 0:09:27 I love that. 0:09:28 If you don’t have time to do it right, well, when are you going to have time to do it over 0:09:31 again? 0:09:32 And apparently grandpa was big into the oil stocks. 0:09:35 Now, as for that stereo, maybe it was a better investment than dad’s given himself credit 0:09:40 for. 0:09:41 Well, he and mom have been married for over 40 years now. 0:09:45 Lesson number six is you’re really only racing against yourself. 0:09:48 So I was on the swim team for several years growing up and early on, it was discouraging 0:09:54 to be getting like these random pink and green ribbons for a fifth or sixth place finish in 0:10:01 a six lane pool. 0:10:02 But dad’s advice was ignore the other races. 0:10:06 You’re really only racing against yourself. 0:10:08 If you can beat your time from before, from the last time you swam that race, you’re getting 0:10:13 better. 0:10:14 That is a win, no matter what happens in the other lanes. 0:10:17 And since I was not an Olympic hopeful by any means, that was really helpful for me and 0:10:22 something that I applied in the pool and in lots of other areas. 0:10:26 We’ve talked about this on the show before, the concept of the 1% infinity, the slight 0:10:31 edge or the compound effect, this idea of getting a little bit better every day and how 0:10:37 developing that habit over time really leads to exponential improvement, exponential gains 0:10:43 as they start to stack up. 0:10:45 But to race against yourself, you do need to have a baseline, a starting point, which 0:10:49 goes back to the piano thing and not letting perfection stand in the way of getting started. 0:10:55 Lesson number seven is until you try and sell it, you’ll never know. 0:10:59 I remember getting all excited, my friends and I, about certain baseball cards that we 0:11:04 collected and we would look up the prices in the Beckett magazine price guide and some 0:11:09 of them would say they’re worth $10, $20, sometimes even more. 0:11:13 And I remember dad kind of bringing us down a peg, like, guys, their piece is a cardboard. 0:11:18 Look, if you find a buyer willing to pay that much, that’s when you know it’s actually 0:11:22 worth that much, which we didn’t love hearing at the time, but it was a good dose of truth, 0:11:26 a little truth bomb from dad. 0:11:28 Now, in terms of your side hustle, this is the one about validating your idea with real 0:11:34 customers. 0:11:35 Ask someone to buy. 0:11:36 That’s the only real validation. 0:11:39 Is this paint job worth $2,000? 0:11:41 Is this photography gig worth $2,000? 0:11:44 Is this online course worth $2,000? 0:11:46 Until you find a buyer, all you got is an idea. 0:11:50 Let’s take a break here to pay the bills. 0:11:52 Are you struggling to close deals? 0:11:54 B2B selling is tougher than ever. 0:11:56 And that’s why I’m excited to partner with LinkedIn Sales Navigator for this episode. 0:12:01 LinkedIn’s Sales Navigator is a sales intelligence platform that helps professionals effectively 0:12:07 prospect and engage high value customers, drive higher revenue, and increase sales performance. 0:12:12 Sales Navigator helps you target the right buyers, surface key signals such as job changes 0:12:17 or which accounts you should prioritize, and shows you hidden allies so you can find those 0:12:22 buyers that are most likely to convert. 0:12:25 Fueled by LinkedIn’s billion member platform, billion with a B, Sales Navigator gives you 0:12:30 the most up-to-date first party data enabling you to unlock conversations with the people 0:12:35 that matter most. 0:12:36 Right now, Side Hustle Show listeners can try LinkedIn Sales Navigator free for 60 days 0:12:41 at LinkedIn.com/SideHustleShow. 0:12:44 That’s LinkedIn.com/SideHustleShow for a 60-day free trial. 0:12:49 Let LinkedIn Sales Navigator help you sell like a superstar today. 0:12:53 Just go to LinkedIn.com/SideHustleShow to get started. 0:12:58 Did you know that roughly half of Side Hustle Nation hasn’t started their side hustle yet? 0:13:02 If that’s you, I get it. 0:13:04 Starting and building a business is tough. 0:13:06 It takes more than just an idea. 0:13:07 There are tons of moving parts and it’s a bit like trying to assemble your airplane 0:13:12 in the middle of takeoff. 0:13:13 Thankfully, our sponsor Taylor Brands is helping Side Hustle Show listeners make that leap 0:13:18 and make it all a lot easier. 0:13:20 Their comprehensive platform guides you through every step making sure you have everything 0:13:24 you need all in one place. 0:13:26 Think of it like you’re behind the scenes partner for things like LLC formation, licenses 0:13:31 and permits, getting an EIN, setting up your business bank account, bookkeeping and invoicing, 0:13:36 insurance, logos, trademark protection, and a lot more. 0:13:40 Taylor Brands helps you handle it all seamlessly. 0:13:43 To get you started, Side Hustle Show listeners get 35% off Taylor Brands LLC formation plans 0:13:49 when you use our link. 0:13:51 It’s TaylorBrands.com/SideHustle, Taylor Brands like a Taylor for your clothes, T-A-I-L-O-R-B-R-A-N-D-S.com/SideHustle. 0:14:03 Start your business journey today with the help of Taylor Brands. 0:14:06 Lesson number eight is your eyes will adjust. 0:14:09 Again, another very literal piece of advice from when we’re camping at night. 0:14:14 “Hey, I’m going to run and get the flashlight.” 0:14:16 And dad would always say, “Ah, you don’t need the flashlight. 0:14:19 Your eyes will adjust. 0:14:21 Come on. 0:14:22 You know, let’s have some fun.” 0:14:23 After playing with fire and pocket knives, flashlights were pretty high on the list of 0:14:27 cool stuff about camping, but now it was always, “Your eyes will adjust.” 0:14:32 And he was right. 0:14:33 If you give it time, you can actually see pretty well in the dark. 0:14:36 And this was one that I definitely carried with me because the first time I went camping 0:14:40 with my wife, I pulled the exact same line on her, “Hey, you don’t need a flashlight. 0:14:44 Your eyes will adjust.” 0:14:45 And she looked at me like I was crazy. 0:14:48 But to vastly overanalyze this one, I interpreted as a call to be happy with what you got and 0:14:54 make do with what you have. 0:14:56 You probably don’t need the next shiny thing. 0:14:59 Give it time. 0:15:00 Your eyes will adjust. 0:15:01 And not adjusting or, on the other hand, always grabbing from the flashlight. 0:15:06 That can be dangerous. 0:15:07 That can be expensive. 0:15:08 It can be taking the easy way out. 0:15:10 Maybe you’ve heard the theory of hedonic adaptation, which, to summarize, is a luxury once experienced 0:15:17 becomes a necessity. 0:15:19 We become accustomed to certain things and it’s hard to go back the other way. 0:15:24 And what was once a luxury is now your new normal. 0:15:27 And that leads to chasing the next level, the bigger house, the fancier car. 0:15:32 Maybe your eyes will adjust is a call to avoid lifestyle creep, a call to avoid buying stuff 0:15:38 because you can afford it, like $600 stereos. 0:15:43 It sounds like the wrath of grandpa really put a scar on this guy. 0:15:46 He’s been very frugal with my entire life growing up. 0:15:49 So maybe the stereo episode saved him a lot of money down the road. 0:15:53 But a call to avoid buying the stuff just because you can afford it without questioning 0:15:57 whether or not you really need it or really want it. 0:16:01 Lesson number nine is rip off that bandaid or more accurately rip out that tooth. 0:16:06 The story behind this one is Dad is sick of me constantly playing with a loose tooth, 0:16:11 the wiggly tooth. 0:16:12 So he takes me out on the deck, grabs his needle nose pliers and proceeds to extract 0:16:17 the tooth by force. 0:16:19 And in his defense, it must have been just hanging on by a thread because I did not feel 0:16:23 a thing. 0:16:24 But this is the take action lesson. 0:16:27 This is the call to do the thing you’ve been putting off. 0:16:30 The obstacle is the way, right? 0:16:32 It’s probably not as scary as you’re making it out to be. 0:16:35 So you might as well get it over with. 0:16:38 I’ve had to rip out that proverbial tooth several times over the years from knocking 0:16:42 on my first door, cold calling, posting help wanted ads for positions in my business to 0:16:48 hitting record on that first podcast. 0:16:50 If there’s a wiggly tooth in your life that’s driving you and driving everyone else around 0:16:54 you crazy, maybe it’s time to grab those pliers. 0:16:58 And lesson number 10 is it’s only money. 0:17:01 I remember another time when we were camping and pulling out of the campground in Oregon, 0:17:05 and backs our minivan into another car that’s parked behind us. 0:17:10 And he is frustrated with this mistake, this obviously being in the days before backup 0:17:15 sensors, and the repair is going to cost him a few hundred dollars. 0:17:20 Still, instead of letting this episode ruin the day, ruin the camping trip, he took the 0:17:25 attitude, deep breath, it’s only money, he can’t take it with you. 0:17:30 And that stuck with me. 0:17:31 Money isn’t a finite resource like time. 0:17:34 You can always make more. 0:17:35 And that was a good perspective to see because I was always very money-motivated as a kid 0:17:40 and I’m a teenager at this time, and it still seemed like this scarce, hard to get thing. 0:17:46 And in some ways, it still feels that way. 0:17:48 But this was a good illustration of money not being the end goal. 0:17:53 It’s only money was a dismissal of something that is obviously still a really important 0:17:58 thing, but at the same time, not the most important thing. 0:18:02 Does that make sense? 0:18:03 Now I didn’t grow up alone, and it’s interesting how two people exposed to the same environment 0:18:09 can have different reactions, different memories. 0:18:11 So when I ran these lessons past my brother, he remembered several of them too, which is 0:18:16 awesome. 0:18:17 And then he added these as well. 0:18:19 Hey, this is Nick’s brother, Chris. 0:18:21 I write at nwtutoring.com and becomingbetter.org. 0:18:25 When Nick asked me if there were any bits of fatherly advice from our dad that stood out 0:18:29 to me, a couple things came to mind. 0:18:32 One is, you shouldn’t have to wait to be told what to do, anticipate what others need. 0:18:38 Dad said this to me when I was helping him rebuild the deck at our house. 0:18:43 Dad was doing all the complicated work and I was his inept assistant. 0:18:46 I did what I was told, but I wasn’t being observant enough to predict what dad needed, 0:18:51 and I wasn’t taking initiative. 0:18:53 Being a 15 year old, it had never occurred to me to do more than I was asked to do. 0:18:58 This advice wound up helping me a great deal in every job I’ve ever had, whether I was 0:19:02 a server in a restaurant or doing marketing and web design for a tutoring company. 0:19:07 And this also applies to side hustling. 0:19:10 Entrepreneurs don’t wait for customers to tell them what they want, they anticipate 0:19:13 the needs that people have and identify pain points and create solutions. 0:19:18 However, the most important things dad has ever taught me weren’t expressed with words 0:19:23 at all, he leads by example, which is the single most powerful thing parents can do to 0:19:28 influence their children. 0:19:29 For instance, if we went to someone’s house for dinner, dad would always do the dishes. 0:19:35 He never told me this was the right thing to do, he just did it. 0:19:38 And then I was at a dinner party in college, and I found myself automatically getting up 0:19:42 to do the dishes, and I realized I was becoming my father. 0:19:46 The power of leading by example extends far beyond parenting. 0:19:49 It’s essential for influencers and leaders of all kinds. 0:19:52 In sales, they teach you to buy your own product. 0:19:55 And if you’re in the business of giving advice, you’d better be following your own advice. 0:20:00 As Oliver Goldsmith said, “You can preach a better sermon with your life than with your 0:20:04 lips.” 0:20:05 That anticipation point is a really powerful one. 0:20:09 And when I will readily admit I’ve got plenty of room for improvement on, and Chris’ second 0:20:13 point about leading by example, well, that brings me back to where we started the show, 0:20:18 with your life is your lecture. 0:20:21 And I’m incredibly grateful to have had such amazing teachers, both mom and dad, in this 0:20:26 journey. 0:20:27 And I know our little guys are paying attention, so it’s something I’m reminded of every time 0:20:31 they repeat something that we say. 0:20:33 If you liked this episode, please go tell a friend, go call your dad. 0:20:37 If you have any dad-isms from your own household you want to share, you can do that in the 0:20:41 comments for this episode at SideHustleNation.com/dad. 0:20:45 Or hit me up @annloper on Twitter or Instagram. 0:20:48 That is it for me. 0:20:49 Thank you so much for tuning in. 0:20:51 Until next time, let’s go out there and make something happen, and I’ll catch you in the 0:20:54 next edition of the SideHustle Show. 0:20:57 Hustle on. 0:20:58 Do you know what kind of stuff, what kind of stuff do you know? 0:21:18 I know like, 45. 0:21:19 What else? 0:21:20 68. 0:21:21 Just numbers? 0:21:22 Uh huh. 0:21:23 Um, I know numbers and math. 0:21:24 I don’t know what math, but I do know a lot of numbers. 0:21:26 Yeah. 0:21:27 And letters. 0:21:28 What’s the biggest number that you know? 0:21:32 7. 0:21:33 I mean 10. 0:21:34 That’s the biggest number I know. 0:21:40 Did you just say like, 68? 0:21:42 Oh yeah. 0:21:43 And 25. 0:21:44 And 25. 0:21:45 Uh, what else do you know? 0:21:49 I know 6 plus 8. 0:21:53 Sure. 0:21:54 I know something not number related, like riding your bike, or being nice to brother. 0:22:00 Don’t know much of that, but I can do tricks on my bike, lots of stunts on my bike. 0:22:06 Yeah. 0:22:07 What happens when you get hurt? 0:22:08 I just get up back up, get back up and keep riding. 0:22:15 That’s what I usually do. 0:22:16 Try for a moment, somebody comes and help me, and then I get back up and keep riding. 0:22:21 Yeah. 0:22:22 That’s what I usually do. 0:22:24 What’s the best stuff to read about? 0:22:27 Kind of sure. 0:22:29 Who’s the smartest person that you know? 0:22:31 I don’t know anybody that’s smart. 0:22:35 Nobody? 0:22:36 Mm-hmm. 0:22:37 Are you super smart? 0:22:38 I’m not super smart, but I am medium, just medium. 0:22:43 Well, you’re learning more all the time, right? 0:22:46 I know. 0:22:47 What’s the best way to make a new friend? 0:22:49 I used to be like, come up to them and ask them if they want to play with me. 0:22:54 Okay. 0:22:55 See if they want to or not? 0:22:57 Yeah. 0:22:58 If they don’t want to, I don’t make a new friend with them. 0:23:01 What does daddy do for work? 0:23:04 Recording call, type. 0:23:08 Recording calls and typing? 0:23:09 That’s pretty accurate, actually. 0:23:10 Do you want to be done with this? 0:23:13 I’m out. 0:23:15 [BLANK_AUDIO]
In honor of father’s day, I wanted to share some of the best advice I’ve received from my dad over the years, and how we can all work to apply it in life and in business.
For the sake of background, dad is a chemical engineer — he spent decades of his career at one company — but still had lots of entrepreneurial experiences and insights along the way.
The funny thing is almost all of these were very literal conversations, which I’ve extrapolated out (30 years later!) to have a broader meaning.
And as I think about the kind of advice I want to be passing along to my own kids, I think these kinds of concrete illustrations may be a really effective way to do it. Especially if they turn out to be the over-analyzing types like me!
391: Taking Local Businesses Online: $500k in Sales in Year 1
How did a butcher shop’s side project turn into “the best snacks in the world” — and $500,000 in sales in their first year?
And more importantly, could you apply the same strategies to help local businesses take their products online?
This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.
One of his clients was a local butcher shop. Impressed by one of their products–a higher-end, clean-ingredient meat stick–Dustin felt there was an opportunity to reach a lot more customers online.
So, he made Ryan — the owner of the butcher shop — a low-risk offer to partner and launch the product online.
What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.
Tune in to hear:
How Dustin approached Ryan with a win-win partnership.
The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year.
How they got their product into 50+ Walmart stores.
And how anyone can apply the same online and offline marketing strategies into their own business.
390: YouTube for Freelancers: The Surprising 6-Figure Strategy
How does a YouTube channel with less than 300 subscribers generate 6-figures a year?
In Joshua Lisec’s case, he does it by answering targeted questions, and selling high-value services to those viewers.
Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures.
Over the last few years, Joshua’s freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year!
(Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy — tapping into Other People’s Audiences — to sell your services.)
In this episode, we’re diving into another innovative marketing strategy involving YouTube. It’s one you can apply to your own business right away.
Tune in to hear Joshua explain:
How he’s generating high value leads on YouTube with less than 300 subscribers
The tools and techniques he’s using to optimize his YouTube videos to rank well
How he bundled individual low paying freelance gigs for a high-value service
389: How to Host a Successful Virtual Summit for Influence, Impact, and Income
Liam Austin made $50k off his first online event, and hasn’t looked back. Since then, Liam has hosted another 17 virtual summits and online business networking events.
In total, these events have brought together more than 400 speakers and 100,000 business owners.
Virtual summits allow you to connect with industry leaders and influencers in your niche while growing your own audience.
Hosting a virtual summit sounds pretty straightforward:
interview a bunch of influential people in your niche
collect registrations of people who want to watch those interviews
sell access to the recordings after they expire
But the virtual summit model has a lot of nuance and strategy, and behind-the-scenes action that all has to come together to make it a hit.
That’s why I invited Liam on the show.
If you’re looking for ways to grow your business and make meaningful connections within your industry, this episode lays out that blueprint for you.
Tune in to hear Liam talk through:
The core benefits of hosting a virtual summit
How he made $50k from his first summit and learned some valuable lessons
What it’s going to take to create your own virtual summit in your industry
He went from being in a tight spot personally and financially, to bringing in an average of $3k a month on the side through his new web design business.
With no previous experience with web design, Chris decided to start at the ground up by working through some free online courses.
Within a few months, he was introducing himself as a web designer, and within 18 months he was earning double his day job salary on the side!
Tune in to this episode to hear Chris explain how he:
Picked up this new skillset on the cheap
Found his first clients
Marketed and grew his business
Recommends you replicate this across any number of industries
387: Retiring Early with Real Estate: $15k a Month in Passive Cash Flow
$15,000 a month for 30 minutes of work? The passive income dream is real for Dustin Heiner.
Dustin achieved this by following a systematic approach to buying homes and renting them out.
He started with his first property back in 2006. Within 6 years he had 19 properties, and within 9 years he had 26 properties and had retired from his day job at the age of 37.
Today he has more than 30 properties bringing in (mostly) passive income supporting him and his family.