Author: The Tim Ferriss Show

  • #811: 2x Olympic Archery Medalist Jake Kaminski — Behind-the-Scenes Stories of Coaching Tim, What Archery Teaches About High Performance, and Excellence Under Pressure

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:08 The Tim Ferriss Show, where it is my job to deconstruct world-class performers, to tease
    0:00:14 out how they do what they do, the routines, the belief structures, the training programs that you
    0:00:17 can apply to your own life. And I say training programs because my guest today is one of the
    0:00:25 best teachers and trainers I have found in the last several years in any discipline whatsoever.
    0:00:31 His name is Jake Kaminsky. Jake Kaminsky is a two-time Olympic silver medalist in archery and a
    0:00:35 longtime member of the U.S. archery team with more than a decade of international competition
    0:00:44 experience. He is very well known for his technical precision. He is meticulous with gear and tuning,
    0:00:49 also with biomechanics, his deep knowledge of the sport. And with all of that, Jake helped lead the
    0:00:57 U.S. to team silver medals at both the 2012 London and 2016 Rio Olympic Games. Since retiring from
    0:01:01 Olympic competition, Jake has become a leading voice in the archery world through content creation,
    0:01:07 product innovation, and educational events. He runs a successful YouTube channel, which is kind of the
    0:01:13 de facto archery technical channel. People from all over the world have seen this over and over again. He is
    0:01:21 like the Taylor Swift meets, you name it, Brad Pitt of the archery world when I’ve gone to events with him
    0:01:27 because he was my coach and is my coach in archery. I had my first competition end of January. We’ll talk
    0:01:33 about that. So he, in addition to that, writes training guides and develops high-performance gear,
    0:01:40 which he manufactures in Austria. It is as precise as you expect Jake Kaminsky to be
    0:01:48 under the Kaminsky Archery brand. You can find him on YouTube, Jake Kaminsky at Jake Kaminsky Archery.
    0:01:56 Kaminsky is K-A-M-I-N-S-K-I. Website, jakekaminsky.com. And on Instagram and Facebook,
    0:02:01 Jake underscore Kaminsky on Instagram. Facebook, Kaminsky Jake. We’ll link to all that stuff,
    0:02:06 but really the big two are the YouTube channel, Jake Kaminsky Archery, and then the website,
    0:02:14 jakekaminsky.com. And we go all over the place in this conversation is really a close examination
    0:02:21 of real world learning because he and I had to work around and towards all sorts of things together.
    0:02:29 I’ll explain how I chose him, how I found him and much more in just a second after a few words from
    0:02:34 the people who make this podcast possible. Not to be a salty old dog, but then again,
    0:02:40 that’s what I am. But in the early 2000s, back in the day when I was running my own e-commerce business,
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    0:04:26 As many of you know, for the last few years, I’ve been sleeping on a midnight luxe mattress from today’s
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    0:04:41 of sleep they’ve had in ages. What kind of mattresses and what do you do? What’s the magic juju? It’s
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    0:06:06 Optimal, minimal.
    0:06:11 At this altitude, I can run flat out for a half mile before my hands start shaking.
    0:06:13 Can I ask you a personal question?
    0:06:15 Now would it seem like a perfect time?
    0:06:17 What if I did the opposite?
    0:06:20 I’m a cybernetic organism living tissue over a metal endoskeleton.
    0:06:24 Me, Tim, Ferris, so.
    0:06:30 Jake Kaminsky.
    0:06:32 Nice to see you, man.
    0:06:33 Yeah, nice to see you, too.
    0:06:38 So glad to be doing this. We’ve had, I was joking before we recorded, that we could just
    0:06:42 treat this like conversation 678, something like that. We’ve had a lot of conversations.
    0:06:43 Might be double that.
    0:06:46 It might be double that. It’s probably double that. If we count texts and the many, many
    0:06:51 thousands and then videos, it just goes on and on. So let’s give people some context.
    0:06:57 We’re going to do a deep dive into the world of archery. We’re going to do a deep dive into
    0:07:02 the world of high performance, which transcends archery. So if you think to yourself,
    0:07:06 archery, man, I’m not interested in flinging arrows, still listen, there’s going to be a lot
    0:07:13 here. And we’re also going to talk about your coaching and our experience, coach and student,
    0:07:20 and what we did with that, which I think is pretty special and fun to unpack. So we’re going to go in a
    0:07:26 lot of different rabbit holes, but let’s start for people who are not familiar with Olympic
    0:07:31 recurve. What does that mean? What is the sport?
    0:07:38 Sure. So the sport of Olympic archery, as I grew up, it was just called recurve because that was the
    0:07:42 discipline, but now it’s known as Olympic archery because there’s many different disciplines that have
    0:07:49 spun off from that kind of bow. But essentially what it is, is a sport of hyper precision. It’s just how
    0:07:54 good can you work with a machine, your bow to produce the exact same result every single time
    0:08:00 at an extreme distance. So when I grew up, we shot up to a hundred yards, which is easy to see. It’s
    0:08:05 end zone to end zone on a football field. But now the Olympic distance is 70 meters or 77 yards
    0:08:10 or 237 feet. So that’s, you know, about three quarters of the way down the football field.
    0:08:17 So we’re shooting an arrow that distance, the arrow reaches 12 to 13 feet in the air in an arcing
    0:08:23 trajectory to the target. No magnification, zero magnification, no rear sight, in fact. So you don’t
    0:08:28 even have something to align up in the back other than a string. You’re using a blurry string that is
    0:08:34 very imprecise in your reference. And for people who are trying to get an idea of what it means to
    0:08:43 perform at a very high level, the center of the target. How large is that? And what does that mean
    0:08:51 for the amount of motion that is permissible at the arrow point? The 10 ring, the maximum scoring
    0:08:57 ring is a 12.2 centimeters or about the size of a CD. You have to not only take into consideration
    0:09:03 your alignment with that arrow and that bow, but also you have wind. So there’s a lot of factors.
    0:09:09 Or precipitation or yeah, anything, anything but lightning. And to hit that 10 ring, that 12.2
    0:09:17 centimeter diameter ring, it is the margin of error to hit that repeatedly is the diameter of a extra
    0:09:22 fine ball in an extra fine ballpoint pen. So just to put this in perspective, if you’re not watching the
    0:09:28 video, you’ll still get it. But if you’re watching the video, all right. So you’re trying to hit a CD.
    0:09:36 For those of you remember CDs, it would be like the type of dish you might have under a cup of coffee,
    0:09:43 maybe something like that. It’s small. And then the amount of variance at the arrow tip
    0:09:52 that will allow you to hit that consistently is smaller than the point of this pen, not the pen,
    0:09:58 the diameter of the pen, the actual rolling point in a ballpoint. Correct. It’s insane. Correct. And now
    0:10:03 how often or how many arrows do you have to do that for it? It’s because it’s not just one. It’s more
    0:10:09 than that. We shoot for a ranking round to seat us in our brackets for the Olympic games. We shoot 72
    0:10:16 arrows. Your average, like really high score, you’re hitting that 10 ring probably 40 plus times out of 72
    0:10:22 times. Yeah. So it’s insane. That’s the level. I’ll give one more bit of trivia that I did not know
    0:10:29 until we were literally just walking down this hallway, which is that you have also hit the 10
    0:10:36 ring from three quarters of a football field away while standing on an indo board. Yeah. For people
    0:10:41 who don’t know what that is, it’s like a balance board. Imagine a skateboard deck that you could stand
    0:10:47 on and there’s basically a huge rolling pin underneath it and you place it on the pin and
    0:10:51 then you have to balance as you wobble. And if you see someone try this for the first time,
    0:10:57 it’s disastrous and comical. And so to be able to stand on that and hit the 10 ring, you guys can put
    0:11:06 the math together. It’s just, it is just an extra planetary accomplishment. It’s wild. So let’s back up
    0:11:15 and share some context on how we first connected. So the world of archery is, I’m not going to say
    0:11:22 it’s opaque because it’s not opaque, but it can be difficult to navigate. And when I was first trying
    0:11:29 to find potential coaches, and I can come back to why I was doing that, I went where? I went online,
    0:11:36 I went to YouTube. But one of the challenges, as most people recognize, is that let’s just say for
    0:11:41 trick shooters, and there’s some amazing trick shooters, which is not to discount that as a
    0:11:48 discipline, but people can take a thousand attempts and then show their best outcome.
    0:11:53 And we were talking about this earlier, but when they actually go to retrieve their arrow,
    0:11:54 look at the rest of the target face.
    0:12:00 Not only retrieve their arrow, just look at the target in frame behind them. Oftentimes it’s like
    0:12:03 there’s a burlap wrap over the target because people use bag targets. That’s what they’re
    0:12:09 called. And you know how worn out they can get. Yours are nowhere near as worn out as 90 plus
    0:12:14 percent of those trick shooters. And yeah, they show you that one impact, but look at the target
    0:12:14 behind them.
    0:12:19 And what I think what you’re alluding to is that if you’re hitting the center of the target
    0:12:23 consistently, you’re basically going to carve out a sweet spot and then you have to replace
    0:12:30 that portion of the target face if it’s replaceable. There’s a lot of, I suppose, selection and
    0:12:35 highlights online and it can make it very, very difficult, particularly if you’re coming
    0:12:39 in as a novice, you don’t know how to sort or separate fact from fiction. You don’t know
    0:12:44 where to go. And so what I ended up doing was asking myself a question I ask a lot. And for
    0:12:48 people who’ve read The 4-Hour Chef, which is actually about accelerated learning, this approach
    0:12:54 will sound familiar, but this is a chance to see it unfold in recent history and sort of
    0:13:01 in real time because we’re still training. How can I find an objective measure for this
    0:13:08 sport, for this discipline? And there are almost always options. For instance, I’ve had Susan
    0:13:16 Garrett on this podcast. She is a multiple-time agility champion. So dog agility champion. She’s
    0:13:25 a multiple national-time champion. And that is an objective competition with set scoring, with set
    0:13:33 penalties under time, and there’s nowhere to hide. So that is how I ended up having Susan Garrett on the
    0:13:40 podcast versus a million celebrity dog coaches where it’s impossible to actually know what you’re
    0:13:45 buying because you don’t have any of the outtakes. You don’t have a lot of objective measurement.
    0:13:50 And in this case, I was like, all right, well, I think Archery’s in the Olympics. Let me look this
    0:13:54 up. Oh, it’s in the Olympics. Great. Let me try to use that as a sorting mechanism. And that is how I
    0:13:58 found your amazing YouTube channel. You want to give it a plug?
    0:13:59 Yeah, it’s just Jake Kaminsky.
    0:14:06 I mean, when we’ve gone anywhere related to archery, it’s like trying to move around with
    0:14:14 The Rock or Lady Gaga or some combination of the two. You just get mobbed because in a world where
    0:14:21 it can be very difficult to decipher what is legitimate, you offer the bona fides and a lot
    0:14:25 of really good technical instructions. So that’s how I found you. Then reached out, and then lo and
    0:14:30 behold, here we are. And it’s really worked out incredibly well. And my background, just
    0:14:34 quickly, it’s not that extensive, but I’ve been bow hunting for at least 10 years, a bit more than
    0:14:40 that. Did rifle prior to that. First hunt ever was with Steven Rinella during the writing of The
    0:14:46 Four Hour Chef. So thanks to Steve Rinella. People can check him out. Everything Meat Eater. Also an
    0:14:54 amazing writer. And I’ll give people a bit of a flash forward, and then we can talk about all sorts of
    0:15:01 stuff, including your kind of training regimen for yourself and development and so on. But began taking
    0:15:07 barebow archery. We can talk about what that is, but it’s effectively, for the purposes of this
    0:15:13 conversation, it’s a competition classification. And it dictates that you basically strip off
    0:15:19 all the stabilizers, the clicker, don’t worry about these things, the sight, et cetera, from an
    0:15:20 Olympic bow.
    0:15:21 Essentially, all the aids.
    0:15:21 Yeah, all the aids.
    0:15:22 Everything that makes it.
    0:15:29 Yeah, you take off all of the performance aids, and then you shoot with that particular bow.
    0:15:36 And I became interested in barebow for a few reasons. I saw it online on YouTube while I was
    0:15:41 tooling around trying to find something, and there is something called Lancaster Classic.
    0:15:43 Happens in Lancaster, Pennsylvania.
    0:15:44 Or Lancaster.
    0:15:54 Lancaster, yes, exactly. And Lancaster Archery Supply is a huge distributor of archery products,
    0:16:02 and they hold this competition once a year. And it is, for the barebow discipline, I suppose it’s the
    0:16:03 largest in the world.
    0:16:04 I think so. Yeah.
    0:16:10 I mean, it’s at least the most prestigious, I suppose, has the biggest reach, so it gets the
    0:16:16 most exposure, and I think actually the most participation now, at least as of this last
    0:16:21 year. And a couple of years leading up to this, it’s taken off, and it is, I believe it’s almost
    0:16:24 the biggest, if not the biggest class, as far as the amount of participation.
    0:16:29 Yeah. So you’ve got barebow. They also have compound. They also have Olympic archeries,
    0:16:30 Olympic recurve.
    0:16:31 They have hunting.
    0:16:33 They have longbow now.
    0:16:33 Yep.
    0:16:38 They’ve got all sorts of stuff. So many different classes. And barebow is interesting to me for a few
    0:16:46 reasons. I have not done any real physical competition. Well, now I have, but in 20 years,
    0:16:52 probably. Last thing was Tango in Argentina in 2004, I suppose it was, a long time ago.
    0:16:58 And I wanted to compete. I love competing. But I thought to myself, all right, I want to take a bit
    0:17:03 of an oblique approach here, which I think is a misunderstanding about what I do sometimes, or what
    0:17:08 I often focus on, even as early as the four-hour workweek. The goal is not to find the cheap shortcut.
    0:17:16 The goal is to look for oblique, maybe uncommon approaches to various problems or goals.
    0:17:22 That’s it. And in this case, I looked at the number of people competing in barebow. And I was
    0:17:29 like, all right, it’s a smaller population at the higher levels. And it is sometimes nicknamed
    0:17:37 the struggle stick for folks. And part of the reason it has so much viewership online compared to some of
    0:17:42 these other disciplines is, as they would say, like in barebow, anything can happen.
    0:17:43 Literally at any moment.
    0:17:49 At any moment. And if somebody lets their nerves take control, if there’s any number of issues,
    0:17:57 they could really fire on the target, but out of the bullseye, let’s just say, by a substantial margin,
    0:18:03 which opens up the possibility for comebacks, surprise turns, reversals of fortune, and it makes
    0:18:11 it fun to watch. And I thought, okay, well, that seems like a fun place to bookmark as a possible
    0:18:19 competition and ended up competing end of January. We will come back to that and had, I suppose,
    0:18:26 about six months of real training, real focus training. And so we’ll come back to what that
    0:18:34 looked like. But let’s talk about Jake. So how did the archery thing start? And why don’t you just
    0:18:37 take that and run with it? And then I might pepper in questions along the way.
    0:18:44 So I grew up in a very small town in Elman, New York, kind of south of Buffalo, New York. And my dad was a
    0:18:50 volunteer fireman at the local fire department. And they have a spring and a fall gun raffle every year.
    0:18:57 And, you know, they raffle off guns in a canoe full of beer or whatever else. Right. And one of them was
    0:19:03 a bow and he won the bow gun raffle. And this was, I was five years old. And of course this was a, you
    0:19:08 know, hunting bow for an adult. So there’s no way a five-year-old is going to use that. So we found,
    0:19:14 I think we went to Kmart and bought a bear hunting compound for a kid, just fiberglass, super cheap,
    0:19:19 very basic. My parents bought me that for my sixth birthday. So on my sixth birthday,
    0:19:26 after we got hay bales from a local farmer or whatever, threw up a target. And I shot my first
    0:19:32 arrow at 20 yards and 20 yards is more than double the distance that you would really want to have any
    0:19:38 person, not just a kid shoot their first arrow. I vividly remember my very first arrow I ever shot
    0:19:44 because I literally shot an inside out X on my very first arrow. You should explain what that is.
    0:19:50 So inside out X, meaning if you have your 10 ring, like the maximum scoring ring inside,
    0:19:55 the 10 ring is a X ring. It’s about the size. It’s like a, between a diamond and nickel about that
    0:20:01 size and inside out, meaning I put the arrow in the dead center of the target where it did not touch
    0:20:07 the ring of the X. So it was inside of a dime, roughly my very first arrow. We won’t talk about
    0:20:11 the next several hundred arrows. I mean, thank God for that first arrow, right?
    0:20:16 Yeah. I mean, I was hooked. I mean, it’s kind of crazy. I’ve heard this story to think
    0:20:21 like if your first 20 arrows had been all over the place, would it have been a different story? Like
    0:20:26 maybe, you know, maybe it’s crazy. Yeah. Who knows? Yeah. Really no way to know. And, uh,
    0:20:30 I was with my brother, Matt, he was out there shooting with me. Yeah. I don’t know if he shot before
    0:20:37 me, but after I shot the X, he’s like, give me that thing. And of course, yeah. And then it just
    0:20:42 kind of started from there. We found that local club that was down the street. It’s a Joe ad club,
    0:20:46 a junior Olympic archery development club. There’s many of those around the country and the U S they’re
    0:20:52 at local hunting shops. Basically, if they have a junior development program, we found that club
    0:20:55 because that’s where the bow was bought for the gun raffle. And luckily it was about a five minute
    0:21:01 drive from our house. And so every Saturday mornings they had a junior development program.
    0:21:06 And so I’d go there and start shooting with them. And so every Saturday morning I’d be there
    0:21:12 no matter what, because I enjoyed it so much. The progression, it went from shooting compound.
    0:21:17 So I shot compound for about six years. Let’s pause for a second. Just for people who have no
    0:21:22 archery context. And by the way, my not too secret agenda for this is I want everybody to go out and
    0:21:30 try archery. It has been such a godsend for me to have that constant for a million reasons turns into
    0:21:35 a form of meditation. It can also be just as frustrating, if not more frustrating than golf,
    0:21:42 but let’s put that aside for now. It has been such a gift to my life to have archery and to be able to
    0:21:49 train with you. It’s really been tremendous. So I have this not so secret agenda of getting as many
    0:21:55 people as possible who are listening to try archery, which by the way, is very much within reach for
    0:21:59 basically everybody listening. If you have a smartphone and you’re listening to this, you can
    0:22:04 try archery. You do not need to buy anything, but let me explain a term. So longbow is about the
    0:22:09 simplest thing you can imagine. It’s a, let’s call it a stick. It’s bent. And then you have a string
    0:22:16 attached to it. And you’ll see this in many different indigenous hunting cultures. You’ll see it all over
    0:22:20 the world recurve. You will also see all over the world because they figured out, well, you can make
    0:22:28 the bow a lot shorter and have the ends of the bow recurve out. That’s kind of towards the target
    0:22:34 to apply more tension. It’s like a advanced longbow using laminations of wood instead of just a stick.
    0:22:39 Right, exactly. So now you have this laminated bow and you see that all over the world,
    0:22:45 all over the world. And there are different iterations of that. You’ve got the slightly
    0:22:50 different idea, but horse bow, which I’m, of course I’m, I’m in love with. That’s a whole separate
    0:22:57 podcast and so on and so forth. So if you imagine like a Robin hood bow in your mind, I think it was
    0:23:05 a recurve in maybe the cartoon, at least made out of fancier materials, whether it’s carbon or aluminum
    0:23:10 or something else. Then you have the idea of what I’m shooting when I’m doing say a bare bow.
    0:23:18 And then a compound has various cams. You can think of them almost like cams on a weightlifting
    0:23:18 machine.
    0:23:19 Or like pulleys.
    0:23:25 Yeah, pulleys, pulleys and cams. So it’s like when you are in a gym using a machine, pushing or pulling,
    0:23:32 there’s a strength curve. So the amount of exertion required changes over the course of that full range.
    0:23:37 And in the case of a compound bow, very similar. And what makes it such an efficient, amazing hunting
    0:23:43 tool, there are a few factors. One is in the beginning, it’s hard, it’s hard, it’s hard. And then
    0:23:50 there’s a let off. So you might have, I’m making up these numbers, but 60 pound draw weight. And then
    0:23:51 you’re holding, what would you say?
    0:23:53 Maybe between eight and 12 pounds.
    0:23:54 Eight and 12 pounds.
    0:23:56 Depending on if it’s a hunting or a competition.
    0:24:02 Yeah, right. So eight or 12 pounds when you’re at anchor. And to define that, that’s when you have your
    0:24:07 very simple terms. Your hand that is attached to the string, whether you’re using fingers or
    0:24:13 a mechanical release, when your hand is kind of glued to your face and you always glue it to the
    0:24:20 same place to set up the rifle barrel, so to speak. And that’s one element of what makes compounds so
    0:24:26 interesting. The second is when you have these additional mechanical aids, let’s just say,
    0:24:31 the speed of the arrow is just dramatically, dramatically, dramatically more.
    0:24:37 The main difference in the compound versus everything else is there’s one string on every
    0:24:42 other bow called a single string bow, whether that be a trad bow, a stick bow, a traditional bow,
    0:24:48 a recurve, a bare bow, whatever that is. Whereas compound has three strings, essentially. When you
    0:24:53 look at it, you can see multiple strings because the string tension, as you pull it back, it builds,
    0:24:57 but then it transfers that tension into the cables, which are the other two strings that
    0:25:01 the arrow is not attached to. And so that then catapults the arrow at an incredible rate of speed
    0:25:02 when you let it go.
    0:25:08 Yeah. And when you go to your local range, which we’ll get to, and I recommend, you can try all of
    0:25:12 these different options in a lot of places. And if you can only start with compound, great.
    0:25:13 Absolutely. That’s where I started.
    0:25:14 Maybe you stay with compound.
    0:25:14 Yeah.
    0:25:19 And at the highest levels, they do some absurd, absurd things.
    0:25:19 Yeah.
    0:25:24 Actually, I just have to give credit where credit is due. So also have had some fantastic conversations
    0:25:31 with Joel Turner, shot IQ, his son, Bodie. Do you want to just explain what he’s capable of doing?
    0:25:37 Sure. So, you know, that X that I shot the inside out on my first arrow. So he will shoot that X.
    0:25:47 So that same hitting that dime for about 120 arrows in a row, essentially under pressure when there’s
    0:25:53 $100,000 plus on the line. And you would not know just looking at the kid, he is just stone cold,
    0:25:58 ice in his veins. You’d have no idea that he even had a heartbeat just watching him shoot because
    0:26:05 he’s incredible to be able to hit that thing repeatedly with so much precision and repeatability
    0:26:10 under pressure. Most importantly, it’s just, it’s ridiculous. We’ll get to talking about a little bit
    0:26:15 about compound and how there’s a, I guess, a less deep learning curve. You get really good,
    0:26:20 really fast as far as precision, but still to win with a compound in a competition,
    0:26:24 it still requires immense amounts of effort and energy and training.
    0:26:29 So we’re going to come back to your trajectory in a second, pun intended, but let’s mention that
    0:26:36 briefly because I didn’t really fill in the gaps. The compound bow that I used for hunting
    0:26:41 was fantastic. I thought it was a great transition for me because I was more familiar with rifle and
    0:26:47 so on. It was actually a fantastic transition and I would hunt once a year. Let’s just call it something
    0:26:56 like that. Use everything, eat everything for those people wondering. And the hop from rifle
    0:27:04 and so on to compound was actually quite easy. I needed to brush up on a few things, obviously learn
    0:27:10 some technical details, think about back tension a bit, etc. But for someone with a sports background,
    0:27:17 it was pretty straightforward. And if you’re thinking about the target size, right, the kind
    0:27:24 of kill zone on whether it’s a deer or an elk, I mean, certainly a lot larger on an elk, but you can get
    0:27:31 to a point if you have some kinesthetic awareness very quickly, I would say within a week for a lot
    0:27:37 of folks, maybe. Yeah. So to be like ethical as a hunter to, you know, know that when you take the
    0:27:43 shot, you’re not going to do the animal any suffering. It will be a very, very painless and fast end.
    0:27:45 Yeah. It takes more time to get to that point.
    0:27:50 Well, depends. It depends on the distance that you’re shooting. So say, we’ll say 20 yards.
    0:27:53 So what I was going to say is 20 yards, just as people can imagine.
    0:27:58 So 20 yards, your average person, I could get them to hit that pie plate. It depends on the coach,
    0:28:03 of course, and depends on explanations and the individual person as well. But I would say
    0:28:08 easily within a week, you’re going to hit that thing nine to 10 times out of 10 every time within
    0:28:14 a day, you’ll hit it probably six to eight times out of 10 because it’s just easy, relatively speaking,
    0:28:18 to get to that level. Yeah. And there are a lot of reasons for that, right? I mean,
    0:28:23 you have the let off, you have the peep, which is a rear sight, which is basically a rear sight.
    0:28:28 It’s a tiny circle affixed to the string itself. You have a level on the bow.
    0:28:32 You have a level. There are many things that allow you to do that quickly, but then to
    0:28:35 get to the highest levels, we were talking about this at lunch. It’s kind of like, okay,
    0:28:42 let’s get you down the hill on a snowboard. Yeah. Within a week, we can probably get you
    0:28:46 down some easy terrain on a snowboard. Okay. Now you want to compete in the X games. Yeah.
    0:28:50 All right. Well, good luck. That’s going to take about 10 years, right? I mean, that’s a rule for
    0:28:54 a reason. Yeah. I mean, that’s, that’s, that’s Bodhi and anyone who performs at that level.
    0:28:59 Absolutely. So not to take it away from them, like their proficiency level is insane. And to be able
    0:29:04 to do it all the time under pressure is even more insane. You know, it’s one thing to do it in your
    0:29:10 backyard, right. And be that backyard world champion that so many people claim to be right. But to do it
    0:29:15 in front of other people on a stage with crazy lighting, cheering crowds, money on the line,
    0:29:20 potentially putting food on your table or not at the end of the day too, that’s just a whole lot
    0:29:24 of added pressure. And so it’s different. We’ll probably end up talking about Korea later. And
    0:29:28 maybe we can just give a sneak peek. I know we’re going all over the place, but I remember you said
    0:29:33 to me at one point, and please correct me if I’m getting this wrong. If each country could field as
    0:29:38 many athletes as they wanted for a given sport, that Korea would probably place one to a hundred.
    0:29:41 At minimum, bare minimum.
    0:29:47 Yeah. It’s basically their, let’s just call it basketball, football, baseball, all wrapped into
    0:29:47 one.
    0:29:49 Yeah. It is their national sport.
    0:29:57 I mean, they are obscenely, obscenely good. And you said to me before, if you or I were scouted and
    0:30:01 assessed early on, we wouldn’t have made the early cuts.
    0:30:03 No, you would have immediately.
    0:30:03 Because I’m cross-eyed.
    0:30:05 Because of your eye dominance.
    0:30:09 Yeah, I’m right-handed, but my left eye is my aiming eye. So I would have been gone.
    0:30:11 And I get a little bit too excited.
    0:30:11 Yeah.
    0:30:12 So I would have also been-
    0:30:13 You’d have been cut.
    0:30:13 A hundred percent.
    0:30:22 So what are some maybe good decisions or habits that you made early on, let’s just say before
    0:30:28 you ended up in San Diego, that you think helped you to perform the way you performed in those
    0:30:33 early stages? I think I can think of one example, but I’ll hold it for now, which is where you’re
    0:30:36 placing yourself in the gym and how you’re training.
    0:30:44 I would say for me, one of the biggest advantages as a human, not just as an archer, but as a human
    0:30:49 was the same kind of thing that you saw was a meditative escape, right? Because when you’re
    0:30:53 shooting archery, that’s the only thing you can focus on. Because if you’re thinking about anything
    0:30:55 else, your scores go down, your groups open up.
    0:30:58 Yeah. You know if you’re meditating poorly, very quickly.
    0:31:05 A hundred percent. So I think for me, that gave me a place to kind of go to. Like I escaped to
    0:31:12 archery. So I feel like that was definitely a big factor as to what led to that. Just it naturally
    0:31:18 worked for me. It wasn’t difficult for me. It is hard. It’s hard to stay focused on something so
    0:31:25 simple and repetitive over and over again, but it was very enjoyable because it’s just me,
    0:31:31 the bow and the arrow. I love competing as well. I used to play baseball when I was a kid and that
    0:31:37 competed with my archery time because I was trying out for the state team in baseball or about to and
    0:31:41 winning nationals shooting archery. So it’s like kind of had an easy decision there to make because
    0:31:48 I was already winning nationals in archery. So I went with that, but the overall just enjoyment of
    0:31:53 shooting archery and enjoying that me and the bow and no one else is going to prevent me from beating
    0:31:58 someone else. It’s not like they’re interfering with me or trying to prevent me from shooting my
    0:32:04 arrow. It’s very nice. And it’s also a hundred percent objective. There is no subjectivity. There’s
    0:32:11 no way for anyone to influence the outcome other than maybe at some weird position, a judge to make a
    0:32:16 bad call, but it’s almost never happening. It just doesn’t happen because it’s such a small community
    0:32:21 and everybody holds each other accountable, which is also another amazing thing about the community of
    0:32:26 archery. So I think that was a big factor there as far as, you know, what you’re alluding to and
    0:32:31 bringing up and saying is I choose to make things as difficult as possible when I’m practicing.
    0:32:37 Like say if I’m out at a range, I’ll choose the lane nearest the wall. So I have the least amount of
    0:32:43 space. And we’ll probably get into why we do that in a little bit here, but I would suggest you to do
    0:32:47 the same thing as we were working together. And you at first were like, why, why would I do that?
    0:32:52 It’s much better to just stand by myself out in the open and have no influence. Well, it’s because when
    0:32:57 you’re shooting on a line in a tournament, you have 24 inches of space roughly for yourself. And you’re,
    0:33:02 the next guy’s 24 inches, then the next guy. And so you’re stacked in there like a can of sardines.
    0:33:06 Yeah. We get a photo of me at Lancaster for people who want to see what it looks like.
    0:33:11 Yeah. It’s like, it’s like a Tokyo subway car. Oh, you just happen to all be holding bows with
    0:33:17 arrows. Yes. It’s very crowded. It is. It is. It is. So anything you can do to make things more
    0:33:24 difficult to shoot in the rain, to shoot in the wind, to shoot in the heat, I would do because I
    0:33:28 don’t know, maybe I just enjoy torturing myself. I don’t know, but I found it to be really important.
    0:33:33 And once I got to the training center, listening to some of the other successful athletes,
    0:33:38 giving talks at the training center about their success and how things went and what made them
    0:33:44 successful, a lot of them was leaning into the same kind of thing, training hard to make competition
    0:33:50 easy. Yeah. Well, it’s very much an echo of the more you sweat in training, less you bleed in combat.
    0:33:51 Sure. Absolutely.
    0:33:57 Like you, you want to try to make your training harder if possible than your competition. There’s
    0:34:00 there are limits to what you can do sometimes. Sure. We’ll talk about that.
    0:34:05 But even still like the range I grew up on, I would go there more than just Saturdays and I’d shoot there
    0:34:11 by myself because no one else is there and I’m just shooting. And my coach slash mentor at the time,
    0:34:17 Harry Stabell would come downstairs because it was down in like a secondary level below and he’d have a
    0:34:22 metal ashtray back then everybody smoked and he would just throw it randomly on the concrete ground.
    0:34:28 When I’m at full draw and I have to regain composure and shoot a shot. Right. So there’s all sorts of
    0:34:32 weird stuff that happened all the time. Mr. Yagi. Yeah. Action going on.
    0:34:38 There’s a lot of stuff that happened that definitely would not fly in today’s day and age. So it’s like,
    0:34:42 oh, you’re dropping your bow arm. That’s like a thing that when you shoot the shot, you have to
    0:34:47 maintain the bow up. You don’t want to drop the arm. So he’d take his pocket knife out, flip it open,
    0:34:53 turn it upside and say, don’t drop your arm. Put it under your arm. Under my arm. Or you’re grabbing
    0:34:58 your bow. Something else you don’t want to do is hold on to it. There’s a grip on a bow, but you don’t
    0:35:03 want to grip it. You just saddle it. Right. And you’re kind of pushing into it. Correct. And so you’re
    0:35:07 grabbing your bow. Guess what? Thumbtacks were double-sided taped on the front of my bow. Didn’t
    0:35:13 grab it anymore. That’s so intense. Yeah. And it worked. I mean, look, I’m not recommending people
    0:35:19 do that with their kids, but the also supplement to our conversation, we’re going to put a number of
    0:35:26 videos up on my YouTube page and we’ll link to Jake’s YouTube page with Archery 101, both Archery
    0:35:32 Gear 101, just laying out the anatomy of a bow and then Technical 101. So you have a couple of
    0:35:38 pointers, which you may not get at some ranges so that when you have your first, second and
    0:35:43 subsequent lessons, you’ll have some really good solid fundamentals at least to use.
    0:35:51 Just a quick thanks to one of our sponsors and we’ll be right back to the show.
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    0:37:04 All right. So you mentioned Thumbtack Billy. I forgot his name, Harry, right?
    0:37:14 And if I’m skipping any important chapters, let me know. But I want to know when KSL entered your life
    0:37:20 and who or what is KSL. Sure. So quickly, before we get into KSL, I started shooting compound.
    0:37:21 Yep.
    0:37:28 Easier sport to get into. Shot that for six years. And then some other of the friends that I developed at
    0:37:32 the archery range that I was going to were going to the Empire State Games. It’s like a mini Olympics,
    0:37:37 and it’s for all of the regions of within New York State. And they compete against each other,
    0:37:41 different events. You go to a place, there’s opening ceremonies, closing ceremonies.
    0:37:42 They have this for a bunch of sports.
    0:37:48 It’s amazing. I wanted to do the archery thing, but compound wasn’t in it. Only recurve. And I had
    0:37:53 really debilitating target panic, basically dealing with aiming in the middle and the irrational fear
    0:37:56 to aim in the middle with the intention of shooting the shot.
    0:37:57 Which is quite common.
    0:38:02 It’s a common thing. So I wanted to shoot recurve because it’s a change, something different. Archery
    0:38:06 was starting to become unfun for the compound side of things because of that target panic.
    0:38:11 So I picked up the recurve and it has a device called a clicker, which is essentially a psycho
    0:38:17 trigger that is both a draw check to make sure your draw length, the distance you pull the bow back
    0:38:21 is the same every single time, but it also gives you a cue to tell you when to let go. So it allowed
    0:38:27 me to aim in the middle with more comfort to disassociate from that fear of letting go.
    0:38:32 Yeah. So let me give people a visual that might help you imagine what a clicker is. It’s a flat
    0:38:38 piece of metal that goes on the outside of the arrow. I actually used one for the first time today and
    0:38:43 holy God, is it challenging to figure out. But if you were to imagine, let’s say you’re using a
    0:38:47 slingshot. Most people know a slingshot, but let’s say instead of shooting a ball bearing, you’re
    0:38:56 shooting an arrow out of this slingshot. And there’s a piece of metal that is leaning against
    0:39:03 the arrow as you pull it back in the slingshot. Once it flips past the very front of that arrow
    0:39:07 point, this is not the perfect analogy, but it works and clicks onto another piece of metal.
    0:39:12 That’s when you let go, whether you think you’re ready or not. And what that’s going to do is
    0:39:18 standardize how much you pull it back. And it also takes away the decision to let go.
    0:39:19 Yes, exactly.
    0:39:22 It’s just a Pavlovian response that you train in yourself.
    0:39:24 Yes and no.
    0:39:25 I mean, it’s more complicated.
    0:39:29 Yes, yes. But that is a brief look at it. So I switched to recurve specifically because of target
    0:39:35 panic and to go to the Empire State Games. So I literally took a bow off the wall. I still have
    0:39:42 the bow that was a club bow and took my stuff from my compound, my arrows and all sorts of other things
    0:39:46 and threw it on the bow and started shooting it for a few months before Empire State Games made the
    0:39:50 team. I think I won some medals there. I don’t remember exactly, but it was a lot of fun. Good
    0:39:55 time, very good experience and ultimately fell in love with archery again because it was enjoyable
    0:40:01 again. So there was no target panic involved and just continued to do that. Shot up through the
    0:40:07 ranks, started winning nationals as a junior. And then at a tournament called the, well,
    0:40:14 actually it was junior world championships at US target nationals. I was shooting against some other
    0:40:18 people that had just moved to the training center to work with KSL, who we’ll get to in a second.
    0:40:25 And I was the only person to beat the person who was working with KSL. And he came up to me after the
    0:40:31 match and said, Hey, you’re pretty good. And I’d like you to come out to the training center and work
    0:40:35 with the junior dream team. It was a squad at the time that would go out there maybe once a quarter.
    0:40:40 And I said, actually, I just applied to become an RA, a resident athlete. I’d like to move out there
    0:40:45 full-time in a couple months. And he said, great, I’ll keep an eye out for your application and keep
    0:40:54 it up. And he disappeared. And so KSL is Kisik Lee, my coach, and he is the godfather of archery in Korea.
    0:40:58 He essentially left Korea and went to Australia for a few years.
    0:40:59 What did he do in Korea?
    0:41:04 Oh, he was the national head coach of the Korean archery team and formulated the entire
    0:41:11 program that is the current Korean archery training regiment to develop archers.
    0:41:17 And to put it as a quick example as to the type of celebrity level that he is,
    0:41:23 anytime we would fly to Korea, a limo would show up. He didn’t order it, but the limo would show up.
    0:41:27 We flew there for a tournament and a limo showed up and he said, can’t fit the team in the limo.
    0:41:33 No, thanks. And I’m at a tournament in Puerto Rico. We’re in a sauna, me and another archer with some
    0:41:39 other random Korean. He looked Korean and he ended up being from Korea. And he said, oh, why are you guys
    0:41:44 here? We’re here shooting archery. Oh, did you know archery is a national sport in Korea? Yeah,
    0:41:50 we do actually. And our coach is actually Korean is Kisik Lee. Kisik Lee. Oh my God. Do you have any
    0:41:57 idea like the level of celebrity and how important he is to the country? Like culturally, just random
    0:42:03 sauna in Puerto Rico, you know, I don’t know. So that kind of level. And so he left Korea,
    0:42:10 went to Australia, worked with them to develop a national program. I think before he was working with
    0:42:18 them officially, he went to biomechanics school to try to apply more efficient movements to his method.
    0:42:24 And he also, prior to that, to jump backwards, part of the development of the Korean national program
    0:42:29 was looking at the US program back in the eighties. We were dominant worldwide and hadn’t lost a world
    0:42:35 championship for decades and were just powerhouses on the international scale. And so he mimicked the
    0:42:39 program that we were doing, or at least the movements, positions, that kind of thing, and
    0:42:43 implemented that in Korea as a national system that would start from grassroots from day one,
    0:42:47 no matter what. And then that’s why we would be thrown out because we didn’t fit the mold.
    0:42:55 That’s how strict they are. So he went to Australia, made a better program, and then ultimately ended up
    0:43:02 coming to the States. And so he just got hired in 2006 in like January. So just before junior world
    0:43:06 championships, I moved out to the training center and started training under Coach Lee in 2006.
    0:43:12 Okay. So we’re going to pick up there in a minute, but I want to just pause because you’re already doing
    0:43:18 very, very well. So you mentioned a few things that influenced that, right? You found it appealing,
    0:43:28 easy to use archery as maybe an escape, right? A meditation. You made training as difficult as possible.
    0:43:35 Do any other things come to mind that were decisions you made or things you did differently
    0:43:39 that you think contributed to those successes prior to moving out to the training center?
    0:43:45 One of those things, honestly, was I did not really mesh well socially with other kids.
    0:43:52 And so I didn’t really have a ton of friends. It was a very odd situation. Definitely a lot of it is
    0:43:56 I’m an intense person as it is. And so I take things very seriously.
    0:44:00 His wife is laughing from around the concrete pillar.
    0:44:07 Yes. So, yeah. So I take things, yeah, very seriously. And as a kid that can make things
    0:44:14 difficult, even though talented in sports, baseball, just any throwing sport really,
    0:44:19 and archery and just didn’t fit in in school. So I basically built a shell around myself,
    0:44:23 didn’t talk to anyone in school. I didn’t because I got made fun of and got a, you know,
    0:44:30 just overall not attacked because it wasn’t physical really. It just wasn’t something I was interested.
    0:44:35 I wasn’t wanting to participate in social life. So I just made a shell around myself and stayed inside
    0:44:41 of that in school. And at archery, I didn’t have that identity, right? I was a kid.
    0:44:44 Everybody’s like kind of shooting and doing their own thing.
    0:44:49 Yeah. Everybody’s doing their own thing. Everybody’s as interesting and different and awkward and normal
    0:44:57 and talented and just human, right? And so I didn’t have that aura of that negative experience of school
    0:45:03 following me around. So it supercharged my desire to want to do it more because it was just,
    0:45:09 I was normal. People treated me like a normal human, a normal kid with respect. It was great, right?
    0:45:17 So that was ultimately my life. I think that really is what supercharged my desire to want to do it more
    0:45:20 because it was something that I felt happy doing.
    0:45:28 Yeah, totally. And I want to, this is as good a point as any, to say that part of what got me excited
    0:45:36 about archery was realizing how welcoming the communities are. And there are different personalities,
    0:45:40 right? It’s like compound crew is different from the Olympic crew, which is different from the bear
    0:45:46 boat crew, which is very different from the horse boat crew. They’re all like different burning man camps
    0:45:52 with super different personalities, but broadly speaking, incredibly welcoming. People are happy to give you
    0:45:59 advice, give you pointers, help you out. And I mean this in the best way possible. It’s also kind of
    0:46:05 like weirdo palooza. I mean, it’s like, and it doesn’t matter, right? It’s like, okay, like there’s
    0:46:09 some dude in a kilt. Okay, whatever. And then there’s like some normal emo chick with a mohawk. Yeah. Okay.
    0:46:14 Whatever. And everybody’s just doing their thing, shooting. And it’s, of course, that’s not every
    0:46:20 archery range. No. But in Brooklyn, Gotham Archery, great spot. You see everything. And those people
    0:46:26 will be right next to a dyed in the wool hunter who was born and raised in Montana who’s getting ready
    0:46:32 for hunting season. Yeah. And everybody’s cool. Yeah. So that’s, that’s part of what I really have
    0:46:44 enjoyed about it. All right. So Austin Powers fade back to KSL. So you get to the training center
    0:46:51 and technically you’re perfect. And he’s just like, let her rip son. Just move forth, be bold and
    0:46:58 prosper. Or was there more to it? Well, yeah. So perspective is I moved out there, I believe in the
    0:47:04 end of August of 2016, world championships, junior world championships, the trials that I met him at.
    0:47:11 It’s the first and only junior worlds I’d ever go to. And when we first moved there, we being other
    0:47:15 people, because I also had another buddy of mine, Dan Shuler, who moved out there with me and my number
    0:47:20 one competitor head to head since like 14 years old. And we just kind of pushed each other and kept
    0:47:25 competing and moving up the ladder as we got older and older. So we both moved out to there at the
    0:47:29 training center at the same time. And coach Lee said, I won’t change your form at all. Don’t worry,
    0:47:35 train and compete through the world championships. And then we’ll work on your form. Because part of
    0:47:40 the reason of going to the training center was to learn from coach Lee, to really learn how to be a
    0:47:47 real archer. Because up until that point, my shot cycle, which is a thing that you do for archery,
    0:47:51 it’s the same method over and over again. It’s like a, like a mantra, but physically,
    0:47:56 it’s like a physical recipe, right? In a sense, just like someone who’s, let’s just say an Olympic
    0:48:00 diver, right? They’re like, they’re going to have their routine never deviates. They’re probably
    0:48:04 toweling off in the same way. They’re putting things in the same place, probably fold it the same and put
    0:48:08 it in the same place on the railing. Yeah, exactly. Yeah. Because all that genuinely matters at a high
    0:48:15 level, at least to the routine for sure. And so for archery, my routine prior to that was pull back the
    0:48:20 bow, anchor, look at the middle and wait for the clicker to click. There was no activation. There
    0:48:24 was no mental talk. There was nothing. It was genuinely pull it back, look at the middle and
    0:48:31 wait. That’s it. And so when I was there, there was about that two month time period before junior
    0:48:38 worlds. And I started shooting phenomenal, like to the level of I could be easily competitive top two,
    0:48:45 top three and the senior division really starting to shoot high level scores and frankly, to be a
    0:48:52 threat to actually metal at junior worlds. So it’s very exciting. Yeah. And then about two weeks or so
    0:48:59 before the actual event, before we went down to Mexico, everything changed. Coach Lee just decided
    0:49:05 it’s time to change your form and not just change my form, change my equipment, which is another part of
    0:49:13 it. And so to not exaggerate in the least, the only thing that was the same on my entire setup and in my
    0:49:19 entire shot process was my riser, the center part of the bow that’s made of aluminum that the limbs,
    0:49:26 the piece that Ben snap into and the riser and my sight bar, which is the thing that moves the sight.
    0:49:34 So my sight pin, my finger tab, my arrows, my fletchings, my string, my stabilizers, my entire shot
    0:49:41 process, how I stood, how I thought, what I told myself, everything had changed. And my scores went from
    0:49:50 nationally competitive as a senior, a threat on the world scale as a junior to genuinely not shooting that
    0:49:55 terrible ever, ever. Okay. It was the worst you’ve been shooting. Literally the worst I had ever shot
    0:50:02 even before I picked up my recurve that for the very first time before going to the Empire State
    0:50:08 Games. So if I took my scores at Empire State Games, I probably outshot my scores at junior worlds in
    0:50:14 Mexico. Okay. Why would coach Lee do that two weeks before the competition? He’s an interesting guy.
    0:50:19 And his reason was, I can’t take an archer that looks like that to world championships.
    0:50:27 In his defense, my technique was atrocious. A completely arched back and just what we would
    0:50:33 call a hollow back. So standing very upright, you know, I’m a young kid at the time, just turned 18,
    0:50:37 barely strength trained ever. You know, I did some planks. That was my strength training, right?
    0:50:43 And yeah, just couldn’t control my body and just didn’t look the part. You know,
    0:50:49 he is known for having very specific looks in his archers, a very specific biomechanically efficient
    0:50:56 movement with very precise loading of the structure of the body itself to maintain the weight of the
    0:51:01 bow. And I was not doing that in the least. I asked him afterwards and he said, I was embarrassed to
    0:51:07 bring those archers to a junior world championships. And he was not afraid to say it. Ultimately, I was
    0:51:11 there for the Olympic games, not for junior world championships. So how could I ever say no?
    0:51:16 My ultimate goal is to make the games, not to do anything at junior worlds, but it definitely had
    0:51:22 quite an effect on my overall mental perspective of how things were going.
    0:51:28 How long did it take you to build back up to the same scores or superior scores?
    0:51:33 I would say probably three to four years.
    0:51:38 Oh my God. So what are you saying to yourself mentally over that period of time? Because I would
    0:51:42 imagine that would, could be incredibly demoralizing.
    0:51:43 Yes.
    0:51:53 And you would have, I would think moments of doubt. And I’m curious what kept you going and
    0:51:58 how you kept yourself going during that period of time. Because I mean, look, I think I’m a glutton for
    0:52:05 punishment and have pretty good pain tolerance, physical and mental, but I don’t know if I could
    0:52:05 do that.
    0:52:12 To put it in a context. So it took me three to four years to get back to zero square one. Whereas my
    0:52:14 buddy, Dan Shuler, three months.
    0:52:15 Oh, wow.
    0:52:23 Maybe, maybe less. Yeah. So I don’t know why, but maybe three months or so for him. So I see
    0:52:28 somebody who went out to the training center with me at the same time. I was at the same level, if not
    0:52:35 potentially a little bit better, at least the way I saw it than him. And then extend my timeline times
    0:52:41 15 times. That’s how long it took me much longer to take me to get back to zero. And so, yeah, it was
    0:52:47 definitely very difficult mentally and emotionally for sure, because it was more than challenging to
    0:52:52 say the least. And not only that, adding in physical challenges too, because prior to moving to the
    0:52:57 training center, I was maybe shooting maybe a hundred, 120 arrows at the most I could ever shoot in a
    0:53:02 single day. And I would maybe shoot that once a month. I would shoot often, don’t get me wrong,
    0:53:05 but maybe it would be 50 to 60 arrows a session at the most.
    0:53:10 Yep. And I thought I was doing a lot and never strength training. I went to the gym at school
    0:53:16 and did planks and I don’t even know what some very basics, maybe wall sits or something like that.
    0:53:20 Like really just not strength training. So move out of the training center, started shooting upwards of
    0:53:25 four to 500 arrows every single day, strength training three days a week on the track, doing
    0:53:30 morning workouts, six days a week and shooting overall six days a week. So super crazy amounts of
    0:53:36 load, develop tendonitis, tendinosis and shoulders and dealing with all sorts of inflammation issues.
    0:53:41 Still deal with a little bit of that today. And I have learned a lot of things to deal with that.
    0:53:49 But at that time, I’m going to the sports medicine for hours a day. So I do prehab rehab exercises
    0:53:55 every single day. And I’m the only one complaining of the pain in my shoulders and all sorts of other
    0:53:58 things. Whereas all my other teammates are shooting just as much, if not more arrows than me with
    0:54:03 just as much, if not more draw weight, going to the gym, doing all the same things. And none of them
    0:54:08 had to go to sports medicine. Very few of them were even sore enough to feel like they needed to ice
    0:54:14 or do anything. And I’m there having to do all sorts of different things. It was a big, big struggle
    0:54:20 and a challenge. And I don’t know really what pushed me through exactly. I can’t really put my finger on
    0:54:27 the pulse of that. But I think a lot of it actually have to attribute to my sister, Liz. She was
    0:54:33 approaching things with a different mindset than pretty much that I have ever heard of in the past,
    0:54:39 trying to manifest things instead of just going through the motions, instead of just doing it and
    0:54:44 hoping the outcome changes, but to try to just overall bring what you want into fruition and to
    0:54:49 not just hope that it’s going to happen. And so a big part of that was actually using affirmations.
    0:54:55 And I had no idea what they were at the time, but she started bringing me into that mindset of using
    0:55:00 positive affirmations to kind of change everything. I was dealing with being on depression medication and
    0:55:06 all sorts of other things because if I had to pick one word to describe to you how I felt during that
    0:55:14 timeframe, it was apathy. Just a lack of anything. And so fast forward to the positive affirmations
    0:55:30 he has I am tattooed on basically, let’s just say the back of the hand, the webbing between the index finger
    0:55:34 and the thumb on the left hand, which you’re going to check every time. Correct. Because that’s my bow
    0:55:39 hand. I want to make sure my bow hand placement is precise in the grip. And so it’s not just I am,
    0:55:45 it’s I am, period. It’s a statement, right? And so what is I am? I am is whatever you want to be.
    0:55:53 So for me, it was I am an archer. I’m an Olympian, period. So changing my overall habits and mindset
    0:56:00 started with just self-talk. And would you do that at basically that point in your shot cycle?
    0:56:06 Yeah, it’s like trying to when you’re shooting an arrow, there’s a difference between trying to hit
    0:56:12 the 10 ring and trying to not miss the 10 ring. There’s also a difference between fighting for
    0:56:20 position and owning a position. And so ultimately, how is your approach? And so if you approach from
    0:56:27 the stance of it has happened and you are, you are that person, then your habits just change.
    0:56:34 And so genuinely, it was like, I am an Olympian, period. Okay. I’m not yet. I’m not using the
    0:56:38 standard thing when I ask people, so what do you want to be? I want to be an Olympian. Okay, great.
    0:56:43 You’re going to always want to be one. Let’s change that thought to be, I am an Olympian because then
    0:56:49 your habits change. And so my habits change to be more of a, an approach of looking at myself
    0:56:54 from an honest perspective of, am I doing the right thing? Am I getting enough sleep? Am I strength
    0:57:00 training enough? Am I putting in enough effort? Am I being honest with myself? All of those things,
    0:57:05 because if a champion would do whatever it was and I wasn’t doing it, I changed that. I made a decision
    0:57:12 to make that change. I think a lot of it that took me out of that spiral, that negative spiral was just
    0:57:17 believing. And using the present tense affirmations, positive affirmations.
    0:57:22 Never a future tense. Because the future tense is just, you’re just setting yourself up to continue
    0:57:27 to want that. It’s not done. If it’s done and you shoot from that position of,
    0:57:35 I have arrived, I am that, I am what I want to be, then everything else can click.
    0:57:39 And for people listening, this is not the first time that affirmations have come up on this podcast
    0:57:44 with people who are top performers. It can be a really powerful tool. And to this day, I mean,
    0:57:50 I’m still kind of like chasing the dream here, but my best ever day of shooting was a day early on when
    0:57:58 I started using affirmations. And for me, it was, I am a top Lancaster competitor. And it was every
    0:58:08 single shot. And we’ll talk about practice scores versus competition scores at some point, but it is
    0:58:14 remarkable what that can contribute to, like what it can do. All right. So you’re rebuilding,
    0:58:19 rebuilding three to four years. Good God. I mean, it’s an entire college experience, basically.
    0:58:25 Talk about brutal, but you’ve made all of these decisions. You’ve had all this training. You’ve
    0:58:33 got Coach Lee’s input. You have the positive affirmations. You’ve developed, maybe fine-tuned
    0:58:38 your shot sequence, right? You’re no longer just staring at the middle of the target and waiting
    0:58:44 until the clicker clicks. When does it all come together? Ultimately, it really came together in
    0:58:50 2012 at the Olympic Games in London. So put it in perspective, as we talked about Korea already,
    0:58:56 Korea is a powerhouse now. What the US was in the 80s, Korea is today. Just dominant for decades at this
    0:59:01 point. Yeah. So just to put that in perspective, like if we take, could be the women’s team or the
    0:59:08 men’s team, like how dominant? If you look at their medal record over time, what does it look like?
    0:59:14 With the exception of the Korean men, the Korean women haven’t lost a gold medal individual or team
    0:59:22 round. And I think like 28 years or something crazy. It’s, I don’t know exactly. It’s an absurd statistic.
    0:59:25 I mean, it is as impeccable a record as a country can possibly have.
    0:59:30 Correct. The only reason that I say with the Korean men as an exception is because they didn’t have an
    0:59:35 individual male Olympic gold medal for quite some time. They just recently got one, finally.
    0:59:36 Why is that?
    0:59:37 I don’t know.
    0:59:37 Yeah.
    0:59:39 Maybe the pressure.
    0:59:39 Yeah.
    0:59:44 I don’t know. There’s a lot riding on it. There’s also a lot of benefit for them to perform well,
    0:59:45 but there’s a lot of pressure.
    0:59:49 Well, I would also, for sure, I didn’t really think about this because I guess on one hand,
    0:59:53 you could say, well, wait a second. They’ve been shooting 700 hours a day since they were a fetus.
    0:59:58 Why can’t they handle the pressure? But at the same time, you told me, I can’t remember who it
    1:00:04 was. You don’t need to mention them. But what did someone say to you to calm you down before one
    1:00:07 competition? I can cue you. Do you remember what I’m talking about?
    1:00:07 Yeah.
    1:00:08 What is it?
    1:00:10 Yeah. No one gives a shit.
    1:00:10 Yeah.
    1:00:13 Meaning in the US about.
    1:00:14 Meaning I’m not LeBron.
    1:00:15 Yeah.
    1:00:17 I’m not Kobe. I’m not Michael.
    1:00:17 Right.
    1:00:19 Right. No one’s watching. No one cares.
    1:00:21 Right. So relax. Take some pressure off yourself.
    1:00:23 I believe he actually said no one cares.
    1:00:31 So in contrast, right, if you’re a top Olympic competitor in Korea, you are LeBron. You are
    1:00:35 Kobe. Everyone cares and everyone is watching.
    1:00:35 Yes.
    1:00:37 So it’s a tremendous amount of pressure.
    1:00:38 Oh, for sure. Yeah.
    1:00:38 Yeah.
    1:00:39 It’s a lot of pressure no matter what. Okay.
    1:00:40 So 2012.
    1:00:45 So 2012, the Korean men then because of the team. So we’re leading into the team rounds
    1:00:47 because that’s, that’s where we’re heading here.
    1:00:53 And how does that work? Is it like the cumulative points of three people who go round robin?
    1:00:58 So we do round robins head to head, single elimination for elimination. We do that individually.
    1:01:03 We also do that as a team. So you, you seed yourself in the ranking round. There’s 64 men
    1:01:08 competing one through 64, one verse 64, two verse 63, and so on. And that’s how you decide
    1:01:11 the individual. Correct. That’s how you decide the individual champion.
    1:01:17 Team round. It’s your three archers combined score that ranks you as a team amongst the
    1:01:23 other teams. And then it’s, there was 12 teams at the time. And so you then same thing, just
    1:01:29 like the, uh, March madness style bracket, it’s single elimination and head to head. And so
    1:01:33 you shoot three archers together as a team, you shoot in rotation. So you step on and off
    1:01:37 the line and you have a very limited amount of time to shoot your arrows. So there’s no time
    1:01:42 to second guess, no time to let down and you have to be a well-oiled machine to execute
    1:01:47 properly. Yeah. Let me just say, so let down for people who may not get that. If you pull
    1:01:54 back and you make a mistake or you didn’t set up properly, doesn’t feel right. You can choose
    1:02:00 if you’re practicing, let’s just say to let down, which means slowly bring the string back
    1:02:03 to the bow and start over. You essentially abort the shot. Yeah. You pull back. You’re
    1:02:07 like, eh, something doesn’t feel right. Right. The wind’s blowing harder. I had a negative
    1:02:13 thought, which is what I had to do over and over again today because I overdrew and click the
    1:02:18 clicker when I was not prepared to release the shot. Yep. So not having any wiggle room,
    1:02:23 no wiggle room. There’s just really no time to second guess and you just have to go for
    1:02:31 it. So after the ranking round, Korea was ranked first and the United States was ranked either
    1:02:37 third or fourth. So that means that we would meet in the semifinals. And so that meant whoever won the
    1:02:43 semifinals would go for gold. And then the loser of that match would have silver. And then the loser
    1:02:48 of the semifinal match would have the chance to win bronze in the next match. And so we were seated
    1:02:54 to meet Korea in the semifinals. And so the first question that we got asked as a team and the coach
    1:02:59 included coach Lee was, so how does it feel to be shooting for bronze tomorrow? Because that’s
    1:03:04 that’s just the assumption. That is the assumption. That’s such a dick question.
    1:03:11 God. Yeah. So like, I don’t even know who, who the actual media outlet was, but it’s like,
    1:03:15 so how does it feel to be shooting for bronze? It’s like, have you been watching at all? We are
    1:03:19 at the U S men at that time, we’re ranked number one in the world as team, as a team round, because
    1:03:24 we were winning world cup events, which are world ranking events leading up to that and doing quite
    1:03:30 well. The Koreans were ranked second in the world and we had beat them several times on the world cup
    1:03:35 scale. But of course, everybody’s just assuming that they’re going to be dominant because they had one
    1:03:42 for the last decade straight or more. And so it was a interesting wake up call all of a sudden to be
    1:03:48 like, what can you ask that question again? So it was just a shock to say the least, but
    1:03:56 the power of positive affirmations. By that time I started changing my thought process and talking,
    1:04:03 not just, I am an Olympian period. It became much more powerful and actionable and timely. So tying
    1:04:12 smart goals into positive affirmations of I am an Olympian or I am 2012 Olympic champion because I run my
    1:04:17 mental program more than any other archer period. So it’s not just, I am not just, I am an Olympian.
    1:04:24 I am an Olympian at this specific time, at this specific event for this specific reason. And that
    1:04:30 specific reason is something that I’ve identified as a absolute crucial thing to do every single shot
    1:04:35 in order to succeed. That’s how I ended up talking to myself at that timeframe, to that level of detail.
    1:04:41 So of course, whatever our response to the media was at that time, I’m not exactly sure.
    1:04:42 What did Coach Lee say?
    1:04:46 Well, we had a lot of opportunity to talk to a lot of media leading up to the event.
    1:04:54 So we get to London 15 days before the start of the competition where they’re training and media’s
    1:04:58 there asking us questions during sessions that we book. And so the Korean media was coming in asking
    1:05:03 Coach Lee questions about basically the same kind of thing. How does it feel to win silver before we
    1:05:08 haven’t even shot an arrow yet, essentially. And he started saying things in Korean, responding to them
    1:05:14 as their questions were in Korean as well. And you could just see the shock of this reporter’s face,
    1:05:20 right? And even the cameraman’s like, just this response. And so after the media left, we asked
    1:05:24 Coach Lee, so what did you say to them? And he said, let’s just put it this way. I don’t think I’m
    1:05:30 going to be welcome back in Korea. So I don’t know what he said. He didn’t really fill in the details
    1:05:40 there. But the idea was essentially that the power that we had as a team of the confidence, not just
    1:05:47 the archers individually, the archers as a team, because we were really the first and only team to
    1:05:53 compete as a team in that tournament. So normally it’s individual. It’s an individual sport. That’s what
    1:05:58 it is. That’s what the prestige is. And you happen to have three individuals that come together to compete
    1:06:03 as a team, but they’re just still shooting as individuals. If somebody shoots say worse than
    1:06:07 the others, it’s easy to kind of point fingers and be like, that’s the reason why we didn’t win because
    1:06:12 it’s an individual sport. It’s like, we’re a team. We win as a team, we lose as a team. And so we had
    1:06:18 that genuine change. Our main focus was team rounds. It was not individual, the three of us, because
    1:06:24 there’s 12 other teams and there’s 64 other individuals. You only have to win three matches to be in the
    1:06:29 medals and team rounds. Whereas you have to win five or six matches to be in an individual medal.
    1:06:35 And so statistically much easier to medal as a team than as an individual. So we genuinely trained
    1:06:41 every day. Once we selected the team leading up to that event as a team, encouraging each other,
    1:06:48 learning each other’s shot, not just learning each other’s shot, but during this head-to-head match play,
    1:06:53 there’s no time for equipment failures. So if your equipment breaks, you can’t go fix it.
    1:06:59 So usually you have a backup bow and the backup bow is just there and it’s kind of working. You do
    1:07:04 your best to make it as good as your primary bow, but it’s your backup bow for a reason. It’s just
    1:07:10 doesn’t shoot as well for whatever reason. And coach Lee basically said, backup bows are pointless because
    1:07:15 if your main bow breaks, you’re mentally just going to be shot. So what’s the point? Don’t even bother
    1:07:22 setting up a backup bow. And so we actually shot each other’s primary bows as our backup. So I shot Brady’s
    1:07:24 bow and I shot Jacob Wookiee’s bow.
    1:07:29 Well, hold on a second. Hold on. So how similar are your draw lengths and like your ape index,
    1:07:30 right? In terms of like…
    1:07:32 Not at all. But the thing is I’m using…
    1:07:37 Ape index is… Anyway, you guys can look it up, but it’s just like your physical proportions
    1:07:39 are not the same.
    1:07:39 Correct.
    1:07:41 And at that level, certainly everything is…
    1:07:42 Everything matters.
    1:07:46 For sure. Not just that, the balance of the bow, the feel of the grip, the sight pin, all of
    1:07:52 those things. And so the thing that is constant is our arrows. So we use our same arrow. And
    1:07:58 our clickers, the device that’s a draw check, was roughly in the same place. I think the only
    1:08:02 exception was one of us and Brady chose to not even bother with a clicker when he was shooting
    1:08:06 one of our bows as a backup. He would just pull back, control the shot and execute good shots
    1:08:13 and deal with that. Whereas I used their clickers. And essentially, I learned that… I think Brady’s
    1:08:19 bow, maybe I hit low eight. So about eight, 10 inches low at 70 meters. So I would just aim high
    1:08:24 eight with his bow. And Jacob Wookiee’s, I’d have to aim like low right blue or something crazy to
    1:08:25 actually have the arrow land in the middle.
    1:08:34 So we just played this game, right? And so it was just this level of intimacy per se as a team that
    1:08:38 no one else had in the world because they all trained as individuals, not as a team.
    1:08:43 So a quick couple of questions then, because I guess to even me listening, I’m like, well,
    1:08:48 it’s still kind of an individual thing. I used to wrestle way back in the day. And it’s like,
    1:08:53 okay, yeah, you’re a team and you want to be supportive. The backup bow using someone else’s
    1:08:56 primary as your backup is super interesting. This is the first time I’m hearing of it.
    1:09:02 Are there any other strategies where let’s just say, I’m making this up, but okay, it’s like the wind
    1:09:06 disgusting. And the first person up is going to have to deal with the brunt of it, you think. So
    1:09:12 you pick the person who seems to be best in high winds. I’m making that up. I have no idea. But
    1:09:18 are, is there any other strategy that you can build around the team?
    1:09:23 Yes. I mean, so for us, the wind is actually was part of it. We’ll get to that in a second. But
    1:09:27 if you approach team rounds as an individual, you’re working on your own shot and that’s it.
    1:09:32 So you, you either shoot a 10 or you don’t. And your teammate who’s also your opponent
    1:09:38 and individuals either shoots a 10 or he doesn’t. And that’s just how it normally works. But what we
    1:09:44 did was we worked with each other to understand a little bit more about each other’s shot cycle,
    1:09:50 each other’s mental approach, what makes someone better than doesn’t. Like, do you want to hear
    1:09:54 your name when you’re at full draw? Like, come on, Tim, shoot a 10. Or do you want just,
    1:09:59 all right, strong shot, something that’s general, but not specific to you. And so there’s little
    1:10:05 things that you learn, but then also there’s a supreme trust in each other. And so in team rounds,
    1:10:11 you have to communicate with each other how the shot went. And then ultimately, where did the arrow go
    1:10:17 compared to how the shot went? And then the next shooter makes adjustments based on that because the
    1:10:23 wind is always changing. I see. Right. So each person is a feedback mechanism for everyone else.
    1:10:28 Exactly. Yeah. And also the coaches too, because he has this third person view. He’s not shooting,
    1:10:34 but he’s able to look at stuff, the wind blowing in different areas. And actually the very specific
    1:10:39 thing that coach Lee did with the wind that we couldn’t as archers because of a piece of clothing
    1:10:45 choice that he made different than us at that day. The day being when we shot for medals. If we just
    1:10:52 fast forward to the actual medal rounds, we are in the semifinal match against Korea. We almost lose our
    1:10:56 first match. We’re very close to actually losing and just barely squeaked by by a point or two.
    1:11:02 And, um, but there was no doubt that we were ever going to lose, at least in my head. I had no fear
    1:11:08 of that. I was so supremely confident because of this affirmation, the power of it, that there was
    1:11:12 never a doubt. Even when we were behind in the match, it just was like, it’s supposed to happen
    1:11:19 this way. Apparently, you know, and once we got to the semifinal against Korea, everybody said that
    1:11:24 was the gold medal match of the games actually, because everybody wanted to see that Korea was
    1:11:28 powerhouse. U S is ranked number one. It’s the Olympic games. What’s going to happen. Everybody’s
    1:11:34 watching. We actually had, I think the highest viewership of any Olympic sport at the 2012 Olympics
    1:11:39 during that match. That’s why they put us on TV because we were the first metal of the U S our
    1:11:44 first chance to get a metal. And, you know, back then it was Twitter and I had comments saying, I
    1:11:50 love my sports team, whatever it is, the Sabres or the Buffalo bills or whatever, you know, people from
    1:11:55 my hometown. And they’re like, I have never stood on my couch and screamed at the TV, but I did when I
    1:12:02 saw archery at the Olympics. That’s incredible. Yeah. So cool stuff. So the wind, we usually we
    1:12:07 have a wind sock. The wind sock is not a calibrated wind sock. So meaning if it’s at a certain angle,
    1:12:14 it’s a certain speed. We don’t do that in archery for whatever reason, but it’s always at 50 meters.
    1:12:20 So the distance we shoot is 70. The flag is, you know, three fifths of the way down range or so. And
    1:12:25 it’s always on a specific pole at a specific height. And you have, you know, every so often they’re
    1:12:29 placed. And so you have a general consistent reference as to what the wind sock’s doing and
    1:12:33 how you can guess where to aim. And that’s ultimately as best as you can do as guests.
    1:12:40 And so we were shooting at Lord’s cricket ground and on the pitch where they bowl the ball back and
    1:12:47 forth to each other, the people who stand on that, the lawn care people are anointed by the queen to be
    1:12:53 allowed to stand on the hollowed ground. The lawnmower is anointed by the queen to be allowed to mow her
    1:12:58 grass. But because our wind sock and the stand that held that wind sock was not anointed by the queen
    1:13:04 or whatever they call it, it was not allowed to be there. So they put it in a different location
    1:13:10 that it ever had been at any other event. We’re also shooting in a stadium within the stadium is
    1:13:15 another stadium inside of that stadium where the archery fans are sitting and the stands go down
    1:13:21 probably 50 meters. There’s several thousands of people in the stand and it kind of fans out
    1:13:29 towards the target. And so we’re guessing, we’re genuinely guessing where to aim ultimately before
    1:13:36 that match. Coach Lee was like, trust me, I know where you need to aim. Okay. You’re not shooting.
    1:13:43 How do you know? I’m the lead off. Jacob Boogie shoots second. Brady Ellison shoots third. And I have
    1:13:48 to do my job when I lead off to shoot a supremely confident shot.
    1:13:52 Clean shots that you can depend on so that you can use that to calibrate for everybody else.
    1:14:00 Correct. Or be so in tune with my shot when I make an error, I know or can essentially estimate where that
    1:14:07 arrow should land and then compare where it actually lands to where it should land and then suggest to
    1:14:11 Jacob Boogie where to aim. So to give you an idea as a quick sidetrack, when I let go of the string at
    1:14:15 70 meters, I can tell you within the size of about a baseball where that arrow is going on the target
    1:14:20 the moment I let it go. Because I’ve shot so many arrows, I verified where it went on the target looking
    1:14:25 through a spotting scope and attributed my feeling of how the shot went to where it landed. And so I can just
    1:14:31 tell you exactly where it’s going to go. And so that’s my job as lead off. Coach Lee is wearing shorts. We’re wearing
    1:14:38 pants. He can feel the wind blowing on his leg hairs. And he’s like, aim left nine. Okay.
    1:14:41 That’s wild.
    1:14:47 Yeah. So good luck finding any other team that has ever worked that closely together. We ultimately ended up winning
    1:14:54 and then went on to lose the gold medal match by a fraction of an inch at 70 meters away. But I mean,
    1:14:59 ultimately, everyone came up to us afterwards and said that was the gold medal match, regardless of how the actual
    1:15:05 medals end. So supreme confidence in that positive statements, those positive affirmations of just
    1:15:14 supreme faith and belief in the process as it’s happening, even if it’s not going well, like our first match when
    1:15:19 we were losing, we were behind the first several ends of the match. And the matches are only four ends.
    1:15:23 So an end is somebody getting up and shooting a group of arrows.
    1:15:28 Correct. So as a team, that would be each archer shoots two arrows. So that’s a total of six arrows.
    1:15:34 That’s an end. And then a cumulative score at that time was shot. So whoever had the highest score of
    1:15:40 24 arrows after four ends, because that’s the total amount shot that team won in advanced in the match.
    1:15:43 It’s an incredible story. That’s crazy. I’ve never heard a bunch of these. This is wild.
    1:15:49 Like in all the time we spent together. It’s nuts. Just for comedic relief, because you mentioned the
    1:15:56 Korean media interviews and them looking shocked talking to Coach Lee. So I’ll just share a sidebar
    1:16:02 on Coach Lee. So I’ve had a little bit of interaction. So flew to San Diego because we did a little bit
    1:16:06 of training together and I wanted to meet this famous coach Lee. Why not? And so I made the introduction
    1:16:14 and said, Hey, Coach Lee, Tim would like to work with you. Yeah. And so I landed in San Diego and a few
    1:16:21 things that are, I think, fun to share. So the first is we meet at this outdoor range and I’m going to be
    1:16:29 shooting mostly at 20 yards to 60 feet. Let’s just call it roughly. And we hang out for 45 minutes.
    1:16:34 I’m taking copious notes. He’s giving me some pointers. And then we stop and he’s like, okay,
    1:16:41 I think you have plenty to work with. And I don’t think you need my help anymore. And I was like,
    1:16:47 uh, cause I’d flown down planning to be there for a week or something, five days, something along those
    1:16:50 lines. Not just to be there for five days, but to be there explicitly to train with him.
    1:16:59 And so at some point I’m like a bit crestfallen. I’m like, Oh man, letting my head hang like Eeyore.
    1:17:09 I’m like, Oh fuck. I do feel like I need more help. And we start talking about somehow we get talking
    1:17:16 about firearms and guns. And he is very interested in marksmanship and all things, firearms. And so he
    1:17:20 gets more excited and we’re chatting, we’re talking about this, that, and the other thing.
    1:17:25 And then he asks me, so what brings you to San Diego? And I was like, well,
    1:17:35 maybe this sounds strange, but I flew here to train with you. And he’s like, Oh, okay. Tonight’s Korean
    1:17:42 barbecue. So we go out to dinner and end up having an amazing time training with him. And he’s really
    1:17:50 one-of-a-kind. And also the reason I was mentioning the shocked look on the faces of the Korean media is
    1:17:53 you do not worry about Coach Lee speaking his mind.
    1:17:55 Oh no. He’s so direct.
    1:18:00 You do not have to worry about him sugarcoating things. And to give you an example, later I ended
    1:18:07 up driving to his house behind which he has all these targets set up. And basically I was the only
    1:18:11 non-Asian there. Absolutely. A hundred percent of the only non-Asian, which is fine. It was just
    1:18:17 Korean army and tons of Korean kids. Also some like Taiwanese kids and Chinese kids, but they’re all
    1:18:24 12 years old and shooting by my standards, especially at that point, incredibly well.
    1:18:29 And I’m off in the corner, like getting some pointers from Coach Lee and just looking like
    1:18:35 a total remedial case, which is fine. And then at one point he wants to give like pep talk to the
    1:18:40 kids. And he’s like, Tim, Tim, come over here. Okay. And so we all stand in a circle and he’s giving this
    1:18:50 very Coach Lee motivational talk, which is like 60% inspiration, 40% you need to shape up or ship out,
    1:18:55 cuffing up kids. And at one point, cause I’m wondering why I’m in this circle. And he points
    1:19:02 to me and he’s like, he’s like, look, this is Tim. And he is an old man, a very old man. And he’s here
    1:19:10 training seriously. And I was like, Oh, I see if I can be a inspirational slash like warning tale for
    1:19:14 these, these amazing young children with so much promise. I’m in, I’m in for it. I’m in for it,
    1:19:20 but it’s just so endearing. And the guy’s genius. He’s really one of a kind. Okay. So those are my
    1:19:28 Coach Lee stories. Thank you, Coach Lee. Let’s talk about your coaching and what we ended up doing
    1:19:34 and all the experiments along the way, because you mentioned, for instance, you know, Coach Lee’s
    1:19:39 feeling the leg hair and the movement and you’re providing feedback. You’re getting familiar with
    1:19:49 one another’s shot cycles. The little things matter. It is hard for me to explain verbally,
    1:19:58 just how many tiny, tiny, tiny details make a huge difference with archery. And just the way you hook
    1:20:05 your fingers on the string, the exact placement, how far it is from the fold of one joint, the amount of
    1:20:13 curl of the fingers, how much you use your, you’re using in this case, index, middle and ring finger,
    1:20:22 the degree to which you can see or not see as a coach, my nail on my ring finger and the difference
    1:20:29 that makes the angle of the back of the hand and the difference that makes the level of detail is
    1:20:35 really unbelievable when you want to start training and performing with precision.
    1:20:42 Okay. So I find you, we meet up and then ultimately about six months out from Lancaster,
    1:20:49 decide to take it seriously. Now there are a few constraints, right? One is you live in Florida.
    1:20:55 I do not live in Florida. So we have limited in-person training. Although I think we did a good job with
    1:21:02 that, what would you say maybe on average, was it like a few days a month or like a week every six
    1:21:03 weeks, something like that?
    1:21:10 Probably somewhere in that timeframe. I think I was maybe there for three to four days once every six
    1:21:11 weeks. Yeah.
    1:21:19 Yeah. And we’re doing a lot of virtual training. I travel a lot. So if there are awards for most
    1:21:23 varied training environments, I think I would win that one hands down.
    1:21:24 For sure in the barebow division.
    1:21:25 In the barebow.
    1:21:29 Absolutely. The only exception would be like your professional archer who is traveling the world
    1:21:34 competing. Yeah. But that’s the only exception. And then there’s no one doing that in barebow.
    1:21:35 Yeah. I mean, I was not even remotely.
    1:21:42 So I ended up bringing my roller bag, which looks like it’s carrying an assault rifle. Customs do not
    1:21:46 love this bag. Like, sir, what’s in the bag?
    1:21:48 Sporting a gear.
    1:21:56 Sporting gear is the answer. That’s how you get your bow and arrow through customs. But I traveled all over
    1:22:04 the place, all over the country in the US, certainly. And I would check my targets. And often it’s just a
    1:22:08 big cube of foam. And they’d be like, sir, what’s in the box? And I’m like, there’s nothing in the box.
    1:22:13 And they’d be like, sir, need you to be serious right now. What’s in the cube? I’m like, it’s solid
    1:22:17 foam. And they’re like, yeah, but what’s inside it? I’m like, foam. And this would go on and on and on.
    1:22:26 And, you know, going to Hawaii, going to Canada, going to the UK, where I ended up going on this
    1:22:34 pilgrimage trail, Cotswalt’s Way. And at every tiny inn, I would have to negotiate, try to pitch
    1:22:42 my little heart out to shoot in the backyard or anywhere. I ended up shooting from inside a hotel
    1:22:46 to outside the hotel. I ended up shooting from outside a hotel, through the living room, through
    1:22:49 the kitchen, into a laundry room where I hit a target.
    1:22:50 Pickleball courts.
    1:22:50 Pickleball courts.
    1:22:51 Tennis courts.
    1:22:52 Tennis courts.
    1:22:53 Batting cages.
    1:23:00 Batting cages, right, where you have like kids whacking balls with aluminum bats and screeching and
    1:23:01 hooting and hollering.
    1:23:02 Eight feet from you.
    1:23:02 Eight feet from you.
    1:23:05 So if you want distraction training, that’s a great way to do it.
    1:23:12 So we had some things to work around, but the forcing function was for me, and this is always
    1:23:19 the case, the magic of a deadline. And having a competition on the books, which I wasn’t 100%
    1:23:23 committed to, but I was like, let me behave as if, let me train as if I’m going to compete.
    1:23:29 It’s like, I don’t want to embarrass myself. I don’t want to embarrass you. Let’s see how it goes.
    1:23:33 But I remember probably a few months out, like paying the registration fee and I’m like, okay,
    1:23:39 now my name is online for everybody to see. That probably means I should go.
    1:23:43 And then the question is, all right, what do you do if you have six months to train?
    1:23:50 And a few things come to mind immediately. Number one is you’re always going to have things to work
    1:23:55 around. So it could be logistics, could be in my case, my left shoulder, which was reconstructed
    1:24:04 in 2004 and it was a real limiter, had many different physiological limiters. Right now I have a
    1:24:08 probably going to require surgery, my right elbow, yada, yada, yada, yada, yada. It’s like, okay,
    1:24:15 well, we will have to just work around it. And lo and behold, you can work around. You might have to
    1:24:22 make some compromises. Okay, fine. But it’s like, if, for instance, as we experienced, if shooting with
    1:24:28 a particular stance causes my back to seize up and it’s producing a lot of incredible pain, okay,
    1:24:35 we’ll make a few compromises on that in order to minimize that. And then that’s going to trigger a
    1:24:43 whole chain of other adaptations that we need to make. And like you, I guess, as a kid, I very quickly
    1:24:50 found it meditative. Archery was almost like taking a break from my monkey mind. And particularly when you
    1:24:56 start to focus on, and this is something we focused on pretty early. I want to give Joel Turner again,
    1:25:01 credit shot IQ in terms of like the boot up sequence and blueprinting your best shots,
    1:25:08 really having a script for your checklist, like your pre-flight checklist as you’re going through
    1:25:16 your entire shooting motion and having, for instance, positive affirmation. Where do you put that? You want
    1:25:25 to put it in the same place every single time. And then I would say also recognizing that given some of
    1:25:30 the physical limitations is like, okay, I can’t do 500 hours a day. Forget it.
    1:25:36 We started at 60 something arrows a limited day, I think. Oh, max. Yeah. Yeah. That was the absolute
    1:25:41 max. Yep. And a lot of that had to do with, you know, very typical Tim Ferriss fashion, as I know
    1:25:49 now to overdo everything to 11 out of four. Yeah. I was basically doing like a Mr. Olympia pose down
    1:25:55 every time I was trying to shoot the arrow. So there was a lot more tension in the system than was
    1:26:02 necessary. Yeah. Which is, I just, in fairness, in my own defense, really common. Go to a range and watch,
    1:26:07 especially guys who have a little bit of muscle shooting these things. And it’s like, whoa, okay,
    1:26:10 this guy’s like trying to hulk his own shirt off.
    1:26:16 But for you, the challenge was you had actual injuries, actual limitations. So how much were those
    1:26:23 affecting the system versus the excessive tension? And it was this back and forth juggling to figure out
    1:26:28 what was what? What was the cause? Yeah. So there’s a lot of detective work. And for instance, in the left
    1:26:34 shoulder, you have two titanium screws, had the whole arm ripped out doing some combat sports stuff
    1:26:39 a million years ago. And my arm ended up sticking out of my chest, basically. And I won’t get into all the
    1:26:45 gory details, but suffice to say, when you tack down the shoulder with these screws, you create some
    1:26:51 limitations. And as a consequence of that, I had a lot of tendinosis in rotator cuff muscles,
    1:26:57 super spinatus. They’re a mess, really, really tangled up. So what that means is like, okay,
    1:27:02 how do we work around this rather than do I need to stop? I mean, look, there are times when you need
    1:27:06 to stop. Like right now with this elbow that requires surgery, I’m probably going to have to take a break
    1:27:11 from the hard stuff for a little while, two to three months. But outside of that, it’s like, okay,
    1:27:17 how do we work around this? And that took a bunch of different forms, including like rather than trying
    1:27:21 whack out. I mean, we ultimately got to the point when we were training in person, at least that we
    1:27:28 were doing what, 200 plus arrows on some days. And there were many aspects to that. And then we can
    1:27:34 talk about some of the technical stuff, but just from the physical workaround perspective, when I
    1:27:40 started practicing, there were a few things that I would do. And all of this we talked about, and I was
    1:27:45 building off of your advice. So rather than doing one session, break it into two sessions
    1:27:52 and also start and end your sessions with blank bill practice. Do you want to explain what blank bill
    1:28:00 is? Because this avoids the target panic that you mentioned earlier. And I think is an incredible tool
    1:28:03 that I found very, very helpful. What is blank bill practice?
    1:28:09 The blank bail is, so the bail, the target bail is blank. There’s no target face on it, nothing to
    1:28:17 aim at, not even a spot, a shadow, a hole or whatever. You can do small amounts of aiming per
    1:28:23 se, but it is not for the sake of precision. It’s not trying to hit the 10 ring or anything like that.
    1:28:29 What it does is it removes the aiming requirement or the aiming distraction from the process.
    1:28:36 And when you were at the high level using blank bill practice, how far away from the target do
    1:28:36 you stand?
    1:28:43 Generally speaking for blank bail, I would be eight feet or so from the target. So you’re
    1:28:48 never going to miss. And so you’re just simply going through repetition. It’s like a palate cleanser
    1:28:52 almost. So you go through your motions, you go through your shot process, but you’re not aiming at
    1:28:58 anything. So you can confidently move through the movements without being careful or over analytical
    1:29:03 or get yourself in a bind that can happen when you’re aiming at a target. So it allows you to
    1:29:09 ingrain your technique to a level that really trains the subconscious brain to try to take over
    1:29:16 when you’re in pressure situations. And it also allows you to put in a lot more repetition without
    1:29:22 so much time spent walking the distance to go down to the target. So for me, going down to 70 meters
    1:29:26 takes a bit of time to walk that distance. So instead I can just walk eight feet, pull my arrows and
    1:29:30 pick up my bow and immediately start shooting again. So that’s what it meant to me. And the
    1:29:35 amount of training at blank bail really depends on what you’re working on at that time. But generally
    1:29:42 speaking, more is better because it really allows you to focus on the process and ingrain your steps.
    1:29:47 You know, you talked about the level of detail with just the hook alone to be able to ingrain that,
    1:29:50 to be automated to where you grab the string and you don’t even have to think about it.
    1:29:55 You have to put in the reps. And so if you’re putting in the reps and you’re distracted by aiming,
    1:30:00 it can take away your focus on that grip on that hook or whatever it may be.
    1:30:05 Exactly. So I could use it for warming up in the beginning of a session, let’s say the beginning
    1:30:11 of the first session. And then towards the end, I’d be like, okay, look, I got as anyone competitive is
    1:30:20 likely to do. Overly fixated on the scoring and the aiming, the performance. Let me end on a good rep.
    1:30:29 And so ending the training practices with blank bail just allowed me to settle the snow globe a bit,
    1:30:34 focus on the biomechanics, particularly something, I mean, at least I took this approach in the training
    1:30:41 session if I noticed, oh, you know what? I am collapsing a little bit, meaning losing back tension
    1:30:48 in the following way. A, B, or C is happening. Or maybe I’m not pulling my bowhand pinky back enough
    1:30:55 and therefore I’m landing right or whatever. I’m just going to focus on that for my blank bail.
    1:31:00 That’s going to be my most important cue, particularly in the beginning, because if you try to incorporate
    1:31:06 too much too quickly, you’re going to get the Mac ball of death beach ball, right? You’re not going
    1:31:15 to be able to divide your attention and maintain any type of performance in the beginning. So a lot of
    1:31:20 what I found so valuable with your coaching was the layering. When do you choose to introduce certain
    1:31:28 things? And I also really liked the focus on biomechanics. So the blank bail you could think of in
    1:31:32 a way as if, let’s just say you’re, I don’t even know if they do this, but I’m making it up. Let’s just say
    1:31:38 you’re a major league pitcher and it’s like, all right, you’re trying to focus on some aspect of your
    1:31:47 throw without the distraction of trying to put it right into the sweet spot of a catcher’s mitt. Then let’s
    1:31:53 just say you had a very, very large net hanging. It’s like 20 feet just hanging down and you were just throwing
    1:31:56 the ball into this net and working on the biomechanics.
    1:31:59 It would be similar to like dry fire training with a pistol.
    1:32:04 Yeah. Yeah, exactly. Yeah. Very similar. Yeah. Similar to dry firing, which you should never do
    1:32:12 with a bow. We talk about that in our video. Unless you want your bow to explode, literally don’t do
    1:32:20 that. And I’m trying to think in the early stages, what, because it was a detective process. And you know,
    1:32:25 my mind is a little unusual at times and I process things a little differently. So do you recall like
    1:32:30 what some of the early most important things were that we focused on in training?
    1:32:38 A lot of them were conceptual things, not necessarily technical, physical, but thought process. How does the
    1:32:45 shot go? What should you be trying to achieve kind of things? So a lot of those are really setting up
    1:32:50 kind of the process of how to shoot a bow, not necessarily how to shoot tens with a bow.
    1:32:50 Yeah.
    1:32:54 So how to shoot tens with a bow comes later, I think. I’m not sure about that, but.
    1:32:59 Yeah. And tens for just if people are getting distracted, just think about shooting both sides.
    1:33:03 Yeah, exactly. So not how to put it in the middle, how to shoot a good shot. Right.
    1:33:09 And so there are some really key factors that are super important to actually shooting a good shot.
    1:33:16 One of those is follow through. It’s a very simple thing to explain. If you think of somebody,
    1:33:21 say, throwing a ball or kicking a ball, the moment of contact of the foot hitting the ball,
    1:33:26 when you kick the ball is when you let go of the string for shooting archery, or when you let go of
    1:33:29 the baseball, when you’re throwing it, that’s the moment you let go of the string and shooting
    1:33:35 archery. And so follow through is what happens after that motion. No one ever in any other sport,
    1:33:42 including baseball and soccer, stop their motion of their foot or their arm the moment they let go of
    1:33:46 the object or make contact with it. Just doesn’t happen. Same thing with golf, right? So stuff happens
    1:33:52 afterwards. That’s a follow through motion. That is a maintaining of your, in archery, we call it
    1:33:57 tension and direction. You maintain that through follow through. So tension and direction being
    1:34:03 pull back the bow, it’s wanting to collapse you. So you have to build tension against the bow, the system
    1:34:09 and whatever direction that is going back with the string hand and forward with the bow hand,
    1:34:16 that tension and direction has to maintain exactly how it is when you’re at full draw through the release
    1:34:22 until the follow through finishes. So that would be the principle of like tension and direction and just
    1:34:27 follow through in general. It’s a very simple concept to imagine, but it’s quite difficult to kind of
    1:34:34 implement. So we worked a lot on the technical aspects of how to apply that physically throughout
    1:34:41 the months or years. We’ve been working together for a couple of years now, but really that last six
    1:34:47 months leading up to Lancaster, trying to hone that in to be fluid, one motion, not fake, not two points.
    1:34:52 So not letting go of the string, losing all that tension of the string hand, and then faking a follow
    1:34:58 through motion. So it’s like, for those that are watching the motion would look something similar as,
    1:35:03 so the hand touching the face at anchor, the fingers opening the arm, not moving and then moving back in
    1:35:09 a second motion. So a good follow through would be the same fluid backward motion of the elbow, the same
    1:35:14 exact time that the fingers are pushed out of the way of the string. And then that tension just continues
    1:35:17 until you run out of range of motion with the shoulder.
    1:35:24 Yeah. I mean, imagine just for a visual for folks, if you had like a theraband or a giant rubber band
    1:35:31 and you got into an archery position and you’re holding that rubber band at max tension, the way that
    1:35:37 it would simulate holding the string of a bow. And then you closed your eyes and somebody walked up
    1:35:38 and just cut the rubber band.
    1:35:40 Correct. What would happen?
    1:35:46 And the arms kept going, obviously you didn’t expect it. And that would be what you then have
    1:35:50 to do consciously on some level. It should take care of itself. If you’re using
    1:35:56 the proper thought process, proper thought process and proper tension in the back and not in the arm.
    1:36:01 But even if the tension is improper in the back or the arm, the follow through will happen if you
    1:36:05 have that concept of maintaining whatever tension it is right or wrong when you’re at full draw,
    1:36:07 but you continue through through release.
    1:36:11 Well, and this also relates to the inner monologue.
    1:36:12 Exactly.
    1:36:17 Right. So when you’re at anchor, okay, so you’ve got your strings fully pulled back again for people
    1:36:21 listening or not familiar with archery, your hand is glued to your face or under the jaw in the
    1:36:26 case of Olympic archery. Okay. Now at this point, what are you saying to yourself?
    1:36:28 Or what do you sometimes say to yourself?
    1:36:28 For me?
    1:36:28 Yeah.
    1:36:32 There’s a lot of different options, but basically just continued motion.
    1:36:37 Yeah. Continue the back shoulder moving around and behind me and the bow moving forward.
    1:36:38 Yeah. Or like finish the shot.
    1:36:39 Correct. Or finish the shot.
    1:36:44 So one of the things that I talked to Coach Lee about somewhat recently when I had dinner with
    1:36:50 him about a year and a half ago or so was, so anything new to share? And well, he chuckled first.
    1:36:55 And then his response was, you’re not going to like this or others won’t like this actually.
    1:37:01 And he said, release is not a step anymore. We do not release the string. And I said,
    1:37:05 tell me more. He said, well, if you follow through and your main primary focus when you are
    1:37:10 at full draw before you let go of the string is to follow through correctly, the release will take
    1:37:16 care of itself. If you maintain and execute a good proper follow through your release is good. But if
    1:37:21 you’re focused on the release, you cannot then switch your brain fast enough to the follow through
    1:37:26 motion because the follow through is it’s frankly a reaction, not an action. So it tells you everything
    1:37:30 about the tension that you’ve built up in the system when you’re at full draw. So it’s my job to
    1:37:35 watch you and see the motion that the elbow moves and the hand moves and the bow hand moves and all sorts of
    1:37:40 different spots of the body, even your head movement. The moment the string comes off your
    1:37:45 fingers, what direction does a particular body part move? And that the motion of that body part
    1:37:49 tells me the tension that you have at full draw because I’ve shot enough arrows and I’ve watched
    1:37:57 enough people with enough intention and attention to look at their form, analyze it, and just overall,
    1:38:03 just watch. I can see where the tension is built. And then a lot of the stuff that we did working
    1:38:10 together was when you’re at full draw, I’m behind you and I’m like, I’m making motions and doing things
    1:38:16 to feel what you’re feeling. So I can assume that if the hands coming out, there’s a change of tension
    1:38:21 going outward of the release hand coming away from your face when you let go, instead of maintaining that
    1:38:26 line along your neck as it comes back off your face. So if I mimic what you’re doing, I get a
    1:38:31 bit of an insight as to what you’re feeling. And then I can communicate with you nearly at the same
    1:38:37 language, hopefully, maybe not using the same words, but at least trying to meet you where you’re at.
    1:38:42 Tap the muscle I should be feeling as a primary mover when I’m supposed to feel it.
    1:38:47 Correct. Yes. And I only get that based on looking at what you’re doing and just overall trying to
    1:38:52 really just tear down the shot and see what’s happening on the inside.
    1:38:55 Yeah. So flashing back then thinking about
    1:39:01 say the six months leading up to Lancaster, a couple of things. So one is
    1:39:06 I, for a very long time, people are going to find this pretty funny.
    1:39:10 number one, I didn’t care about hitting the bullseye. I did care about grouping.
    1:39:17 Right. So I wanted arrows to land very close to one another. Right. But if they were bottom left,
    1:39:22 top right, my assumption was, and I’m sure this is based off of conversations we had,
    1:39:30 if you’re shooting consistently, if you’re getting good groups consistently, it’s not just a one-off kind
    1:39:39 of lucky bunch of arrows. Then moving that on the target face is not going to say necessarily simple,
    1:39:44 but it ended up being pretty straightforward as we got further down. Yeah.
    1:39:49 But doing the blank bail, got to the point with the blank bail where, granted, it’s like for me,
    1:39:54 10 feet away, 12 feet away, whatever, that these arrows were just getting clumped, like right on top
    1:39:59 of one another. Even if I shot, I know this is maybe not your favorite thing, but I did this too. Like
    1:40:06 like sometimes releasing with my eyes closed. Sure. And then how long before Lancaster did I start
    1:40:10 aiming with the crest of the arrow to? Yeah. So about two weeks.
    1:40:18 So, so what Tim was doing was, was, uh, having blind faith that the arrow would land in the middle
    1:40:24 by using instinctive aiming per se. Well, I was also doing a few things that you recommended because
    1:40:34 in fairness, we tried to have me aim earlier and I had for the first time target panic with the
    1:40:39 understanding that the tip is always going to move. But I had, I started to develop this anxiety around
    1:40:43 shooting because you didn’t want to let it go when the point wasn’t right on the middle.
    1:40:50 Exactly. It wasn’t right on the bullseye, so to speak. And I also didn’t have the biomechanical control
    1:40:57 and the conditioning, which had to compensate for all sorts of things to do it effectively. Right.
    1:41:03 So, and we also hadn’t adjusted your bow either because we did make compromises within your equipment
    1:41:08 to help work with the shoulder. We did a bunch of stuff with that. We won’t necessarily get into
    1:41:12 because it gets really technical, but a lot of things that would confuse even
    1:41:18 certain experienced folks, like the upper and lower limbs, right? Where you would attach the string,
    1:41:26 switching those and making all sorts of tweaks to the equipment to compensate or to allow this
    1:41:31 compromised shoulder to function, to work with you. Yeah. Not against you. Yeah, exactly. I mean,
    1:41:36 because for instance, like the more weight, there’s a point of diminishing returns, but since you can’t
    1:41:42 put stabilizers on a bare bow, people add weight. They just have to keep the weight very close to the
    1:41:46 bow because this ring has to be able to pass over the whole thing for you to use it in competition.
    1:41:54 But people had quite a bit of weight and it helps to stabilize things, but I could not tried,
    1:42:01 but I couldn’t do it. My shoulder would develop all sorts of pain and tendon issues and just couldn’t do it.
    1:42:06 And ultimately you could only shoot 60 arrows in a session. You couldn’t put in the amount of
    1:42:11 arrows that was actually required to be proficient. Yeah, exactly. So I was like, okay, we’re going to
    1:42:16 make yet another trade-off, which is I’m going to sacrifice some of the stability
    1:42:28 in order to be able to add more volume. But the point was to allow you to work with the system.
    1:42:35 And because when we first started aiming, you started aiming early on that distraction because
    1:42:39 you weren’t yet there physically pulled you out of the process.
    1:42:44 if we were to lay out step-by-step every single checkpoint that I go through or you go through,
    1:42:46 I mean, I’d be here for three hours.
    1:42:49 Yeah, we’d be here for three hours. It’s like 25 steps. I mean, I’m exaggerating a little bit,
    1:42:49 but yeah.
    1:42:52 25 steps for my hook.
    1:42:57 Yeah. I mean, actually, you’re right. If I were to go through like every single checkpoint,
    1:42:59 it’s like hundreds of hundreds.
    1:43:06 Yeah, like a hundred checklist points for every shot. And until you have a critical mass of those
    1:43:16 steps on autopilot, you cannot add more steps. And therefore, given the compressed timeline we were
    1:43:21 dealing with, it was also like waiting for my nervous system to adapt. And for that reason,
    1:43:25 like sometimes if you’re trying to grease the groove with a particular motor pattern, it’s like,
    1:43:34 okay, lighter limbs are fine. Dial it down. And then, so in terms of my instinctive approach,
    1:43:40 found a compromise was, all right, you’re not going to try to put the arrow tip or the crest of the arrow
    1:43:46 on the bullseye. Again, for simplicity, just saying that. However, there are a few things you are going
    1:43:52 to do. You’re going to burn a hole into the very center of the target with your eyes. And you’re going
    1:43:59 to people think of shooting an arrow if they haven’t had a lot of experiences, like pulling back and
    1:44:06 letting go. But you have this equal and opposite action in pushing forward with the bow hand. And
    1:44:14 there’s a lot of technical detail that goes into how you do that. But basically pushing a portion of your
    1:44:22 your palm, kind of the right next to your lifeline in the meaty pad of the thumb, let’s just say, roughly.
    1:44:24 Kind of where your wrist meets your palm.
    1:44:30 Yeah, exactly. And pushing that also, so you’re burning a hole into the target in a very dead center,
    1:44:37 and you’re pushing that point on your palm also towards the exact center of the target.
    1:44:42 despite whatever you’re seeing as far as your sight and your sight picture.
    1:44:48 Right. So where you don’t worry about where the tip of the arrow is. And maybe I said it,
    1:44:52 maybe you said, I can’t remember. I ended up calling this the Jesus takes the wheel approach,
    1:44:59 you know, Jesus take the wheel. And it was shocking to see what happened because more often than not,
    1:45:04 I would shoot better with that type of approach.
    1:45:08 Yeah. And it worked surprisingly well.
    1:45:09 It worked surprisingly well.
    1:45:09 Until.
    1:45:15 Yeah, it worked surprisingly well until. I guess we just decided, I mean, there were just,
    1:45:20 it wasn’t reliable. I mean, to give you an idea, and this will mean more to people who have shot some
    1:45:26 arrows, but when I was hitting, I had some pretty good scores. I mean, in practice, like, I don’t know.
    1:45:28 Into the 270s, I believe.
    1:45:30 Yeah, 270. So like 540.
    1:45:37 270 out of 330. So decent. And the goal for where you were wanting to be was 252 plus.
    1:45:38 Yeah.
    1:45:41 So you were in excess of your score goal for Lancaster.
    1:45:47 Yeah. I wanted to qualify for the top 64 shooters at Lancaster. We trained using my
    1:45:53 Jesus take the wheel approach for up until a few weeks before Lancaster, because I was a little gun
    1:45:58 shy after having so much trouble with trying to hold the point in one place.
    1:46:02 And Jesus taking the wheel was working so well.
    1:46:08 It was working really well until we started having really variable lighting conditions,
    1:46:13 and we started dialing in the technique and the biomechanics for more precision.
    1:46:20 And when we went to some test events, essentially. Not a test event per se, but like a local club
    1:46:21 shoot to see how things are going.
    1:46:27 Exactly. Yeah, that’s a great point. So, I mean, I don’t recommend this, guys. So if you can do a ton of
    1:46:32 warm-up tournaments before the big tournament, I highly recommend doing that. Just didn’t really
    1:46:38 work out that way. But we went to a number of league nights and it won two small events at
    1:46:42 the Easton range in Salt Lake City, which is awesome.
    1:46:47 I think you shot like Utah state shoots or something.
    1:46:52 Yeah, I went in and basically just like audited the thing, right, to try to get competition
    1:46:59 condition experience. And there are a few things that we noticed. So one is in that environment,
    1:47:08 the bale, the canvas upon which you put the target, right, the backstop is black. And all of a sudden,
    1:47:13 my eyes started doing funny things. And I couldn’t see the arrow tip as well. Now, the reason that’s
    1:47:18 relevant is that I wasn’t trying to place the tip of the arrow in the center of the target, but I would
    1:47:24 try to see it so that I could tell if I was roughly in the center of the target, right? So I would pay
    1:47:25 attention to the left, right.
    1:47:30 And just really quick for those that don’t know, with bare bow, you use the tip of your arrow as
    1:47:36 your aiming reference. Part of the game is there is no sight. So you’re using the tip of the arrow
    1:47:40 as your aiming reference. And then you’re placing that in a particular place every single time to
    1:47:46 shoot a group in the middle. Exactly. So all of a sudden, and thank God we did these test events,
    1:47:50 which I always have done in any other sport. Also, you just do not know what’s going to happen
    1:47:55 and how you’re going to respond in competition conditions until you do it.
    1:47:59 So there are a few things I think we did right. There are a lot of things we did right,
    1:48:05 but doing those warmup tournaments, thank God, those were there. And with the black
    1:48:07 bale, the black background that ended up…
    1:48:12 It wasn’t just a black bale. It was also a black stand and the wall behind it was also black. It was
    1:48:14 just all out, just dark.
    1:48:21 It was dark. And so I could not reliably track because my arrow tip, people who have
    1:48:26 done bare bow are going to find this funny. It was like three feet below the center of the target. I
    1:48:27 mean, it was really, really low.
    1:48:32 But you could still see it. I could still see it. Yeah. But it was hard to discern with that
    1:48:39 particular black bale and everything around it. So what ended up happening in competition is I was
    1:48:43 all over the place. Yeah. It wasn’t even just the black background that was different. It was also
    1:48:48 the lighting condition too, because the light was very different compared to other places you shot in.
    1:48:54 So the way you actually perceived objects in space was slightly different and you could not adjust.
    1:48:56 It was all over the place, as you said. Yeah.
    1:49:01 But the main thing was your first few shots were so low. Yep.
    1:49:05 And with bare bow, we do what’s called string walking for those that don’t know.
    1:49:09 String walking is essentially, you’re not pulling the string back right next to the arrow. You’re
    1:49:15 actually going down the string, walking down the string, and that affects the trajectory of the
    1:49:20 arrow. So you can essentially use the arrow point as your site. So you site in by walking up and down
    1:49:26 the string. So to put it another way, if you had a site on your bow or on your gun or whatever,
    1:49:29 you take some shots, assuming your technique is decent. And then based on where it, okay,
    1:49:35 it landed bottom left. And then you adjust the site to move that point of impact. Correct.
    1:49:39 Can’t do that in bare bow. Yeah. There’s no actual aiming reference.
    1:49:44 Yeah. You’re not allowed to use a site. So what do you do? Well, the first thing is for left,
    1:49:49 right, you do have something called the plunger and think of it just as kind of a screw that it’s much
    1:49:55 more than that, but it pushes the arrow left or allows it to be more flush, right? So you can use
    1:50:00 that to adjust your left, right. But how do you adjust your up down? Got a problem. Okay. Well,
    1:50:07 the way you do that, and there are a lot of different approaches to this, but you’re crawling. So that means
    1:50:13 means you’re using your thumb to basically move your fingers down from the back of the arrow
    1:50:19 to, let’s just say, the further down you go, the further down on the target, it’s going to land and
    1:50:26 so on. And it needs to be very precise. This is part of what makes bare bows so frustrating and so
    1:50:32 difficult. Like if you’re, I mean, one millimeter, right? Like above or below a line.
    1:50:37 So you have laser etched marks on your finger tab, the thing that protects your fingers from the
    1:50:43 string, and it’s a flat piece of metal. And you were trying to be as precise enough to crawl to
    1:50:47 the top of the laser etched line versus the bottom of the laser etched line. And it’s less than a
    1:50:55 millimeter wide. Yeah. And that makes a difference in terms of point of impact. Yeah. Okay. So keeping all
    1:51:02 this in mind, when I got into those lighting conditions with everything at play in competition,
    1:51:06 it was a disaster. I mean, it was all over the place.
    1:51:09 It was the worst score you had shot by a long shot.
    1:51:14 Yeah. And I was like, oh, fuck me. This is three weeks, two weeks before Lancaster.
    1:51:20 Yes. Maybe three, maybe three weeks out. Yeah. And I was like, well, keep this up. I’m definitely
    1:51:25 not going to Lancaster because I will just, it’ll just be a complete clown car disaster.
    1:51:28 Heather and I were looking at, my wife and I, we were looking at each other after that day
    1:51:31 and we’re like, I really hope Tim still wants to go to Lancaster.
    1:51:37 Yeah. That was the most frustrated. I think you guys have ever seen me. It was probably after that.
    1:51:43 There was a lot of, uh, statements you were making in regards to never being on such an emotionally,
    1:51:48 an emotional roller coaster from day to day. Yeah.
    1:51:51 Because that timeframe was, was really challenging for you.
    1:51:56 Oh, it was wild because I would go from one setting and we ended up shooting at a CrossFit gym from
    1:52:03 seven 30 to like 10 30 at night. That was the only time and the only location that we could find.
    1:52:09 And thank you to those guys. What a lifesaver. Chris Spieler. I think it was park city fit.
    1:52:14 Amazing gym. The cleanest gym I’ve ever seen. It was like, yeah, you could eat off.
    1:52:18 You could eat off the floor. It was incredible. So thank you to those guys. So we were training late
    1:52:23 at night, very different lighting conditions, but I would have a day where I’m like, man,
    1:52:30 I can’t miss. I can’t miss. I am so far above. I have so many more points than necessary that I need
    1:52:37 to qualify for the top 64. Like it was your goal. Yeah. Even if I’m 10% off of this, I’m good. And then
    1:52:43 went to this tournament or mock tournament on the, in the case of the league nights and it was unmitigated
    1:52:48 disaster. Like a hundred points under what you wanted. Yeah. Yeah. And I was just like, what the hell is
    1:52:53 going on? So the reason that I sometimes compare it to golf, even though I’ve only played golf a few
    1:52:57 times, it’s like, you’re looking at this, you’re like, okay, there are a hundred different checkpoints.
    1:53:03 Which one is it? If it’s even one of those hundred. Yeah. And that’s the detective work.
    1:53:08 And so I’m looking at you and everything going down the list, try this, try this, try this, try this,
    1:53:13 try this, try this. And then it’s like, maybe you should start aiming, I think. Yeah.
    1:53:16 Because that’s really the only thing that we haven’t done up until this point.
    1:53:20 Yeah, exactly. So we went through the list. It was like, nope, fail, fail, fail, fail, fail. All right.
    1:53:24 So two weeks out and we start aiming and it started working.
    1:53:30 Because you had developed your technique enough that you didn’t have that aiming distracting you
    1:53:36 from the process, from what you needed to do. And a lot of that work that we did beforehand,
    1:53:41 when you were instinctive aiming, I don’t think we really quite covered that, but instinctive aiming
    1:53:44 is, you know, the tension and direction of the bow arm and just staring and burning a hole with
    1:53:50 your eyes, but your subconscious brain like takes over and just makes the arrow land in the middle.
    1:53:54 It’s like throwing a ball. You don’t have a sight to aim with when you throw something or throw an
    1:53:59 object at something through repeated motion. You, you make adjustments and you don’t even do that
    1:54:03 consciously. Same thing with archery when you’re shooting instinctive per se.
    1:54:10 And there’s some amazing instinctive shooters. They don’t tend to go to competition for reasons we can
    1:54:16 get into. But for instance, I don’t want to name him. I don’t want to dox him, but this amazing guy from
    1:54:24 Albania at one range I went to, and this guy all day long with his hunting bow, like a trad hunting bow made
    1:54:31 out of wood, just drilling the center of this target for two hours straight, every time I saw,
    1:54:36 and he would kind of pull back. And then as soon as he got his finger to the corner of his mouth,
    1:54:42 he would release. And that was it. And the guy’s just a beast. I mean, incredibly good.
    1:54:47 So we finally started aiming and I want to mention a couple of other things that I think were key to
    1:54:53 ultimately being very happy with performance at Lancaster, even though, of course, I always wanted to do
    1:55:04 better. But the first I would say is standardizing a handful of things. So obviously the shot sequence
    1:55:14 and anchor and aiming system and all of that. The second was experimenting in mock tournament conditions,
    1:55:20 because we also discovered, for instance, that when we went from, we upgraded from a very, very narrow
    1:55:26 arrow. So the shaft of the arrow, and therefore the head of the arrow as well, in this particular case,
    1:55:32 because they’re not broadheads or anything, going from a very, very thin arrow to a maximum allowable
    1:55:37 javelin sized arrow. And what’s the reason for that?
    1:55:43 So basically in archery, when you touch the higher scoring ring where your arrow lands, you get the
    1:55:48 higher value. So all you have to do is touch that ring. You don’t have to break the line. You don’t
    1:55:52 even have to be inside out. You just have to touch it. And that’s enough to get you the higher score.
    1:55:59 And statistically speaking, somebody did a study and analysis of scores across the board at indoor
    1:56:04 archery tournaments. And if you’re in that range of score, where you were actually targeting to be,
    1:56:10 to be at Lancaster, there’s a very statistically significant impact on your score going up by a
    1:56:16 tremendous amount. I think it’s somewhere in the neighborhood of eight plus points every 30 shots,
    1:56:24 which is a massive jump at that 280, 270 range. Somewhere in there, the bigger arrows make statistically
    1:56:28 speaking a huge difference at the highest level. The guys that win the tournaments when they’re
    1:56:35 shooting say one or two points down from perfect, they do not make any difference at all. Like
    1:56:41 statistically it’s, it’s a zero sum. There’s no, no additional benefit to shooting the fat arrows,
    1:56:44 but for me, but for you statistically it made sense.
    1:56:48 Yeah. It made a lot of sense. What that meant though, is we had to adjust a bunch of the gear.
    1:56:58 When you put the arrow on your bow, I’ll just keep it simple. You have an arrow rest. And we had an
    1:57:05 arrow rest that had been working great. Fantastic. It had been working so well with the little tiny darts
    1:57:13 that I had been using once we put the much heavier arrows on. And I mean, I guess, uh,
    1:57:17 what is the model of those arrows? So the arrows you were using was the Easton RX seven. And before
    1:57:24 that you were using a Easton advance, I don’t know how to say it. Basically you went from an arrow that
    1:57:32 was smaller than the diameter of your average pen or pencil to a something that was three pens combined,
    1:57:36 almost. Oh yeah. As far as the diameter is concerned. So big, big difference there.
    1:57:39 Yeah. And, uh, and much heavier. Yes. Right. Not just a heavier arrow,
    1:57:46 but also a heavier point because there’s a lot of technical stuff here, but as an archer, you want
    1:57:51 your arrow to fly perfect and you can adjust parameters of the arrow, the stiffness of the arrow,
    1:57:57 how resistant it is to bending the point weight, the knock weight, the fletching size, the arrow length,
    1:58:02 all sorts of things to make the arrow work with the bow. So they fly perfectly straight because
    1:58:07 ultimately you don’t want it to have a tendency to go one direction. You want it to have like a
    1:58:10 forgiveness. So if you make a mistake, it’s not going to deviate far from the middle.
    1:58:17 And what we discovered when I did my, I guess it was probably the first time I did the tournament
    1:58:23 conditions, a few things. Number one, my instinctive shooting was not going to work. Right. It was all
    1:58:27 over the place. On top of that, with the much thicker arrows, which are much heavier,
    1:58:34 the arrow rest, which in this case is a fall away, it was a fall away rest. What was the model on this?
    1:58:41 So for those bare bow listeners out there, it is the sniper arrow rest, Z-N-I-P-E-R. So it is a
    1:58:48 magnetically controlled drop away arrow rest. So for those that don’t know archery, a drop away arrow
    1:58:54 rest is a rest that holds the arrow and supports it when you’re at full draw. But the moment you let go,
    1:58:59 it snaps down out of the way to give the arrow, the maximum amount of clearance as it’s going by the
    1:59:05 bow for bare bow. You use it because of the awful flight of the arrow that happens due to string
    1:59:09 walking. When you go down the string and you don’t pull it straight back. So what was happening was,
    1:59:15 and this is not a design flaw of that rest. It’s just, we literally hit the absolute limitations of
    1:59:20 the system because you have to make it stiff enough, hard enough to drop, to hold the arrow up. So you
    1:59:26 don’t accidentally bump it when you’re moving around, but you want it to be soft enough. So it drops when
    1:59:31 you let go of the string. And because the arrow was heavy and more importantly, the point weight was
    1:59:38 so heavy, it was not dropping. Yeah. So also bare bow shooters that are listening, we were using the 2315
    1:59:45 size RX seven. So the stiff 420 versions, the 420 spine versions, and we had to run heavy point weights
    1:59:52 to break the spine down. Ideally we should have run the 21 size arrows. I believe that I forget the exact
    1:59:57 spine. I think it’s 570 or somewhere in there, much weaker. And we should have shot those light
    2:00:03 point weights, but I don’t know if they are even available yet. They are or were on back order at
    2:00:07 the time. So I couldn’t get you the arrow for the lighter point weight. So we literally just hit a
    2:00:13 roadblock of the arrow rest, not working with that arrow setup. And how much can it change your impact
    2:00:19 the 20 yards if the arrow rest does not fall? Six inches. Yeah. So if, if not more. Yeah. Game
    2:00:23 over. Yeah. That’s it. You’re done. Yeah. You’re 10 ring again. So that’s part of the reason. Yeah.
    2:00:31 In addition to my instinctive aiming, completely shitting the bed and not working given all the factors
    2:00:38 we’ve already talked about, I’d say one out of every four shots maybe was, was not falling.
    2:00:43 And so mentally you’re struggling with the aiming. Yeah. Then all of a sudden the equipment’s not
    2:00:50 working. So it’s just adding insult to injury and it’s just making this mental struggle so much worse.
    2:00:57 Yeah. So I should highlight that it, there are so many reasons in any sport to mimic or rehearse
    2:01:02 competition conditions. But in the case of archery, one is you want to get used to being crowded,
    2:01:07 right? If you’re training by yourself, it’s not the way it works at any of these larger tournaments.
    2:01:11 Like you’re going to be on a line and literally could have somebody, I don’t know how far away
    2:01:17 were folks for with me? Uh, less than a foot, less than a foot probably in front of me and behind me.
    2:01:21 Correct. And I mean, you just want to hope if you’re right-handed, you don’t have a left-handed
    2:01:26 person right next to you on your right side. Cause you’re going to basically be eye gazing them the
    2:01:31 whole time. It’s really distracting. Although I encouraged you during your training at Gotham,
    2:01:35 find a left-handed guy and stand right in front of them. Yeah. Yeah, totally. So I did that.
    2:01:42 Yeah. So I had the practice. That is one reason. Another is to see what happens to your mental state
    2:01:46 if and when, I guess it’s not really if, I mean, at my level, when you make mistakes.
    2:01:52 At my level too. Yeah. It’s like, what happens? Yeah. Right. And those play poker. Like,
    2:01:59 do you go tilt, monkey tilt? Like how bad does it get? And can you recover if and when that happens?
    2:02:07 And I was just like, the wheels came off. Yeah. Yeah, it did. The wheels came off. I was like,
    2:02:12 aren’t you stupid? Fuck this game. I didn’t say that, but I think you did inside, inside. I was
    2:02:20 definitely, I was not happy. And then it was really, I think a combination of, I mentioned a few things.
    2:02:27 We talked about the tournament conditions and with each mock tournament or league night that I did,
    2:02:32 the scores went up. So everything was trending in the right direction. And I was trying to, I mean, I
    2:02:39 used AI and all these tools to find every possible shop within an hour and a half driving distance.
    2:02:44 And what kind of targets are they using? Can I bring my own target? Which we ended up doing,
    2:02:49 right? Yeah. You went and shot a blue and white face league night, an NFA league night and shot a
    2:02:53 colored face. So instead of shooting the five arrows that everyone else shot, you were shooting three
    2:02:59 arrows. I was running a timer manually behind you, keeping tabs on, you know, your actual pacing,
    2:03:04 because within tournaments, like a simple little added change is just a time limitation. And even though
    2:03:08 you may never even remotely come close to running out of time, just knowing that there’s a time
    2:03:12 limitation is enough to make you panic. Well, that’s another thing that happened to me,
    2:03:18 right? Yeah. So given, let’s just say, you know, six months of serious practice. Now it’s like two
    2:03:26 weeks out starting to aim. And I still have a lot that is manual. It’s not yet automatic. So I am a
    2:03:31 pretty slow shooter. Well, because you have to think through everything. Yeah. Yeah. And so how much time
    2:03:35 do you have for how many shots? You have two minutes to shoot three arrows. Yeah. Which sounds like a lot.
    2:03:40 There was often times you were had three to five seconds left, which is not a good feeling to see
    2:03:46 the timer. And it’s like, what happens when it goes from green to yellow? Yeah. And so 30 seconds
    2:03:51 less a yellow light comes on. That’s way brighter than the green light. Green is meaning you’re just
    2:03:55 standard time left. And what happens to a lot of people, what happened to me initially is I would
    2:04:00 rush through that shot and let it rip. And I would still have 15 seconds left, but I rushed it and it
    2:04:05 would not be a good shot. It was a change to your process. Yeah. All right. So other things,
    2:04:11 mentioned standardizing as much as possible. So one was, and look, guys, I’m not proud of this,
    2:04:19 but I’ll admit it. Figuring out expedient fuel that you can get or bring with you everywhere,
    2:04:23 right? Especially with the amount of travel I was doing, that was actually very good practice. And it’s
    2:04:30 like, okay, let me know how much caffeine I can tolerate. What am I going to use? Does it help at
    2:04:35 all? Because oodles and oodles of liquid anxiety does not help you shoot better, which is why also
    2:04:40 I beta blockers are not allowed in competition unless you get deliberately fat enough that you have a
    2:04:44 prescription for them. That’s a whole separate story. There are actually people who do that,
    2:04:49 just like the sprinters in the Olympics who, oh my God, happened to all be narcoleptics so they can take
    2:04:55 modafinil. What a coincidence. All right. Putting all that aside. So what does that mean? That means that I
    2:05:01 wanted to be able to fuel myself from things I could get at any convenience store, almost any gas
    2:05:09 station. So it would be some form of basic protein. Don’t judge me, but maybe it’s like muscle milk or
    2:05:17 whatever. And then having almonds. I had tolerated Maui Nui venison sticks really well. We knew that I
    2:05:23 could digest that reasonably quickly. So always traveling with that. Then figured out a couple of other
    2:05:27 things. So I’ll give a couple of shout outs because these products end up being really, really helpful.
    2:05:34 So Peak Tea, P-I-Q-U-E, which are basically, if you think about matcha as whole leaf, these are
    2:05:39 pu-erh, oolong, they’re all whole leaf. They’re powdered, so you can mix them instantly.
    2:05:40 Even in cold water.
    2:05:41 Even in cold water.
    2:05:41 Yeah.
    2:05:48 Even if you’re combining it with other things. So I figured out the timing for using that, using
    2:05:55 glutamine, which is incredibly cheap. And I use momentous glutamine, also the next one I’ll talk
    2:06:03 about. And for muscle recovery and soreness, it is incredibly effective. I wrote about this in The
    2:06:07 4-Hour Body. I know you were pretty skeptical at first of the glutamine.
    2:06:10 I mean, the amount you were taking was insane.
    2:06:10 Yeah, it was a lot.
    2:06:16 After doing a little bit of research on my own with the help of Heather, we saw that it was good
    2:06:21 for people with leaky gut syndrome at very high doses. So if it’s okay for that, then it’s got to
    2:06:26 be all right for the overall GI system, right? So it’s like, let’s give it a try. And we started trying
    2:06:32 it as well after seeing you pretty much take an entire bottle of it in a day. Well, it actually
    2:06:34 makes a massive difference for muscle soreness.
    2:06:35 And it’s amazing.
    2:06:41 Yeah, it’s wild. So I would say when we were doing hard training and look, talk to your medical
    2:06:46 professional, I’m not giving medical advice here, but I was using a scoop, which is say five grams of
    2:06:55 creatine three or four times over the course of a full training session, I would say. And then what
    2:07:01 we figured out reasonably late, this was a lucky discovery, ended up playing around because I had used
    2:07:08 this actually on very, very long hikes, which is something called fuel also by Momentus. And that is
    2:07:20 a combination of electrolytes and let’s just call them more slowly digested carbohydrate and a handful of
    2:07:28 other things. But it’s basically like Bugatti Kool-Aid for mental and physical performance. And it was visibly
    2:07:35 noticeable when I was on this cocktail and when I was not. I’d start getting shaky. And then if I had,
    2:07:40 and I timed this, I had everything on a schedule and I knew how long it took me to digest. Because
    2:07:44 the last thing you want to do is have like three protein bars and then get up to shoot and you have
    2:07:45 all this blood in your stomach.
    2:07:52 Or even worse, a crash. And then you’re like, oh, emergency fuel. How long does it take to come back
    2:07:58 Yeah. Yeah, exactly. So figuring all that out was key. And I would just travel. Like I would have the
    2:08:03 fuel, the glutamine, the peak. I would have bottles of water so I could mix all of that on my own with
    2:08:13 a shaker bottle. And these ended up being, I think, really key to also reducing the decision fatigue and
    2:08:16 possibility for logistics challenges. For sure.
    2:08:24 And that’s why with Lancaster, like most high-level competitors, how early, like how far
    2:08:28 before their first shooting do they arrive at Lancaster?
    2:08:30 Most pro shooters?
    2:08:30 Yeah.
    2:08:34 45 minutes, half hour, an hour.
    2:08:37 Right, but when would their plane land?
    2:08:39 Oh, sorry. A few days.
    2:08:40 Yeah.
    2:08:44 You know, well, it depends. Depends on the season. Because if the season’s really crammed in,
    2:08:49 you may land the night before the competition starts because one just ended somewhere across the world.
    2:08:50 Yep.
    2:08:54 But ideally, you’d try to get there a couple days early. So that way you shake off the jet lag,
    2:08:58 you get used to the bed, you just get used to where everything’s laid out. And you know,
    2:09:01 you kind of just see how things are going.
    2:09:02 But if you’ve been to the event before.
    2:09:03 How early did we get there?
    2:09:06 10 days, 12 days early, I think. Something like that.
    2:09:12 Yeah. And so again, this is just, if it’s helpful for folks, I do this whenever I’m
    2:09:16 competing in anything new, right? So figure out where you are, figure out your food options,
    2:09:22 figure out your bed. For instance, I slept really poorly on the hotel mattress. So ordered a pillow
    2:09:26 topper, got that all figured out. Where are we going to practice?
    2:09:29 How long does it take to drive from your hotel to the venue?
    2:09:31 Right. How does that differ with different times of day?
    2:09:34 Yep. And what does it look like, the venue?
    2:09:39 So we did a lot of different things too. We went to the venue early and checked it out after hours
    2:09:43 when no one was there. We’re the only ones walking around except for the Zamboni cleaning the floor.
    2:09:44 Yeah.
    2:09:48 Right. And so we’re checking it out. And so you get an idea of what the field looks like,
    2:09:49 what the lighting looks like, where the bathroom’s located.
    2:09:51 Figuring out where the bathrooms are.
    2:09:56 This is not a small thing, right? Because when you’re shooting at this particular tournament,
    2:10:02 on each bail, you have four targets, A, B, C, D. So you’re shooting with three other people,
    2:10:09 you all score one another, and I’m simplifying things a little bit, but basically you’re switching back
    2:10:13 and forth. Two people shoot, and then the next two people shoot, and then the next people shoot,
    2:10:19 you alternate back and forth. So you may not have a whole lot of time to get to the bathroom. How
    2:10:24 crowded is the bathroom, right? Where is the least crowded bathroom? Where’s the secret bathroom?
    2:10:25 Yep.
    2:10:29 I’m figuring all this out ahead of time, because I recognize, look, I don’t have a lot of time under
    2:10:34 my belt. I’ve trained my ass off to the extent that my body would handle it. I pushed my body,
    2:10:42 and I do need to give a huge thank you to Heather, who is a top-tier manual therapist,
    2:10:48 magician with soft tissue, and no way that I could have made it to Lancaster without her help.
    2:10:50 Yeah, you were on the ragged edge.
    2:10:57 I was run pretty ragged. Yeah. I mean, I had kinesiology tape all over me. A couple of other
    2:11:01 recovery tools that were really helpful. One, I really didn’t anticipate because I had no exposure
    2:11:07 to it, but this is, I guess, full-spectrum cannabis oil. Was it Rick Simpson?
    2:11:13 Yeah, R-S-O. Rick Simpson oil, I believe, is the name of the guy that came up with this.
    2:11:19 And what was fascinating for me, you do not feel any psychoactive effects whatsoever. Topical,
    2:11:21 to be clear. Topical, yes. It does not cross the blood-brain barrier.
    2:11:23 Not suppositories. Yeah, no.
    2:11:25 Don’t fall for the marketing campaigns for the archery.
    2:11:26 No.
    2:11:30 THC suppositories. And you don’t feel any psychoactive effect. Obviously,
    2:11:36 do not break the law where you live, so pay attention. But in terms of reducing or eliminating
    2:11:43 muscle spasms, incredible, incredibly effective. And also, if you’re going to get, let’s just say,
    2:11:49 massage therapy, do not get, necessarily, Heather would be able to speak more intelligently to this,
    2:11:54 but incredibly deep, hardcore work right before you’re going to train. I mean, there are different
    2:11:56 types of massage for flushing.
    2:11:56 Sure.
    2:12:01 Yeah. You don’t want to overly lengthen the muscle, because then you can lead that
    2:12:07 joint that it’s supporting or around to become potentially unstable, which results in a potential,
    2:12:10 serious potential for an injury to the joint, like an actual injury.
    2:12:13 Yeah. You can also get really sore, as I was saying.
    2:12:15 Increase your inflammation.
    2:12:21 Which does not help with anything, right? My main issue was, like, my shoulder or my wrist or
    2:12:27 my forearms would just be on fire. They’d be all swollen like a puffer fish.
    2:12:27 Sure.
    2:12:28 And it’s like, okay, sure.
    2:12:29 This is our first day of four days of training.
    2:12:30 Sure.
    2:12:31 We need to fix this.
    2:12:32 How do we fix this?
    2:12:40 From an outsider’s perspective, it was fascinating to see with unlimited ability to just make things
    2:12:47 happen, what you can do to maximize your potential to perform. So what can you control? Can you get
    2:12:54 that bed topper? Can you get there 10 days early? Can you see the venue? Can you have the Bugatti of
    2:13:00 electrolytes? Can you get the things that actually make a difference and have you experimented enough
    2:13:06 leading up to the event to know how you respond? And if you take enough detailed notes, you know
    2:13:10 exactly how you’re going to respond. What is the lag time? What is the delay? How many days
    2:13:15 days after I shoot this 300-arrow day, am I going to be sore and unable to shoot properly?
    2:13:15 Exactly.
    2:13:17 So many different things.
    2:13:24 And actually, this is as good a point as any to mention the glue that holds us all together,
    2:13:28 which is note-taking and training logs.
    2:13:29 Yes, entirely.
    2:13:29 Right?
    2:13:36 This is such a pivotal thing to consistently performing under pressure. You might get hot once
    2:13:40 and shoot great and win a tournament, but if you didn’t know what you did that led up to that,
    2:13:46 how are you going to repeat it? And so you have to blueprint, as Joel says in his system,
    2:13:53 the shot IQ, how do you blueprint an ideal shot or an ideal tournament? And leading up to that,
    2:13:57 a training session, whatever it may be, what can you do to replicate that every time?
    2:14:02 Yep. And a few things that were surprising to me, for instance, if I felt like I’d just been put
    2:14:09 through a meat grinder, I would maybe, left to my own devices, look back one training session,
    2:14:16 maybe two training sessions, but often it’s five days ago, five training sessions ago. You have to
    2:14:20 look back further than I would have expected. That is going to be beyond your memory.
    2:14:25 For sure. How many arrows did you shoot? Yeah. What did you do that day? Did you strength train
    2:14:30 as well? How about massage therapy? What did you eat? Whatever it is, you’ve got to know. If you
    2:14:35 don’t know, you’re guessing. Yeah, exactly. And also, we’re mentioning a lot of these different things.
    2:14:39 Most of these are not expensive in the grand scheme of things. Correct.
    2:14:45 I mean, the only one that might be out of range that I used quite a bit is the low intensity continuous
    2:14:52 ultrasound. Sure. There are these devices that basically put a very light ultrasound stimulus
    2:14:57 through these electrodes. And there’s a SAM device. There are a number of other ones that is
    2:15:03 Lycus, L-I-C-U-S, low intensity continuous ultrasound. People can look it up. That one’s a
    2:15:09 little pricey, but there’s a whole lot you can do that is not expensive. Almost everything I’ve mentioned
    2:15:14 is well within reach. I mean, you’re doing it right now. You got a pen and a paper.
    2:15:19 Yeah. That’s like the weapon right there. You know, that is so important. I’ve encouraged so
    2:15:25 many people I work with that come to me for coaching to take detailed notes. And I can’t
    2:15:30 tell you how few do. And you’re the only one that I’ve ever seen take a sufficient level of detail of
    2:15:36 notes on how the training session went, what you did, and how you ultimately felt. And then just being
    2:15:40 able to look back and see. I can’t tell you how many times you pulled it out and said, “Let me look back to
    2:15:45 San Diego when I went and visited Coach Lee and he told me to go away after 45 minutes. Oh yeah,
    2:15:48 this is what we worked on. Interesting. Okay. Let’s make sure I’m doing that today.”
    2:15:49 Yeah, totally.
    2:15:50 That’s a few months later or more than that.
    2:15:57 Yeah. Yeah. That ended up being such an important key to everything. And I would log the workout,
    2:16:01 give you just a couple of tips. I mean, this is going to seem really rudimentary and it’s like,
    2:16:06 yeah, duh, but very few people do it. When did you work out? When did you do your training?
    2:16:11 Time of day. Yeah. When was your last meal prior to that? Write this stuff down. You are not going
    2:16:18 to remember. And then going through training, it’s like, well, if you had a period of shooting really
    2:16:24 poorly and then you tested a number of things to fix it, what happened? So for instance, that pulling back
    2:16:32 on the pinky of the bowhand ended up being something. When I got fatigued, I would start to lose that
    2:16:37 tension and it would have a whole cascade of negative effects. And I was like, okay, interesting.
    2:16:44 For whatever reason, that cue seems to fix a lot. And there were a handful of things that you’re only
    2:16:50 going to discover if you are taking those types of notes. And I think this applies to way more than
    2:16:57 archery. If you’re not really paying attention to what you’re doing and maximizing your chances for
    2:17:02 success and ultimately maintaining what you’re doing and training or leading up to an event,
    2:17:07 whatever it may be, if you change everything at the event, because I’m at the event, I should
    2:17:12 probably clean up my diet. Why would you do that? It’s too late. It’s too late. If you’re eating Cheetos
    2:17:16 at home, as much as you shouldn’t be eating Cheetos at home, you should probably just do it at the
    2:17:21 tournament. If you drink seven up or you have a beer the night before or whatever it is, you should
    2:17:25 probably continue to do that. You don’t want to all of a sudden sober up at the event and deal with
    2:17:29 withdrawal syndromes from not having enough sugar because you used to have cap and crunch for
    2:17:35 breakfast. I don’t know, whatever it may be, you might want to just maintain the same thing. And so
    2:17:41 this applies to so many things, not just archery. Yeah. Oh, absolutely. And also if it’s helpful to
    2:17:46 people, when I would take notes, I mean, you can even kind of, I won’t show off all this because
    2:17:53 some of these are top secret in this one, but I also basically draw a little square. You’ve seen
    2:17:57 these in the bottom right of each page in this training log. And my training log is actually
    2:18:02 like this big, it’s larger paper. It’s like bigger than an eight and a half by 11. Yeah.
    2:18:10 It’s, it’s a large notebook. And in that bottom right corner, I, so I’m not only taking notes,
    2:18:17 I’m also reviewing all of those notes after the session. And in the bottom right, I am putting my
    2:18:25 next actions or key takeaways to focus on for the next workout. And so when I land at the gym,
    2:18:31 or in this case, the range, the next day or two days later, I know exactly where I’m picking up.
    2:18:35 I do not have to spend any time on that. All right. So we’re doing all this stuff,
    2:18:42 chugging muscle milks and fuel and glutamine and peak tea and learning to aim.
    2:18:42 Yes.
    2:18:43 Like a big boy.
    2:18:44 Yes.
    2:18:51 Then what happens at Lancaster? What’s the goal? Were the expectations, hopes, like from your
    2:18:52 perspective, I’d be curious to hear.
    2:18:57 I would say my number one hope was just that you’d be happy with how it went, no matter what,
    2:19:02 because ultimately there’s no way to know how it’s going to go. Would it be great if you made the cut?
    2:19:09 Would it be great if you won the event? Sure. That’d be cool. But how is it going to go? No one knows.
    2:19:14 Competition is very interesting. It really is. It’s just unknown until you do it.
    2:19:20 Just a quick side note. So I remember, I don’t want to mention his name, but I was training somewhere
    2:19:28 and I saw my first barebow shooter who was, in my eyes, really good. And in practice, just incredible.
    2:19:31 And do you remember what you said to me after that?
    2:19:32 I can tell you.
    2:19:34 Go for it.
    2:19:35 Practice scores don’t matter.
    2:19:35 Oh, yeah.
    2:19:44 Now, on some level, consistent practice scores are one indicator, but competition is just a different…
    2:19:44 It’s a totally different animal.
    2:19:45 Different animal.
    2:19:52 And so you can expect to falter. You hope to do well. But ultimately, it’s looking at where you were,
    2:19:56 you really hit rock bottom three weeks before the event, right?
    2:20:02 So from there, there was an upward trajectory and you were heading in the right direction.
    2:20:06 So that’s a lot of stuff that I remember I was reminding you about. You’re headed in the right
    2:20:10 direction. You just have to maintain your focus on these things. Do not get distracted by anything
    2:20:15 else. Each arrow is its own. You give it the care that it deserves. The arrow that you just shot does
    2:20:20 not affect the next. And the arrow that you’re about to shoot doesn’t affect anything. It’s just its own
    2:20:26 individual thing. Treat it with care. It’s a 60 arrow round, not a one arrow round. So it’s really
    2:20:30 unimportant what happens on each individual arrow. Ultimately, it’s how you control the whole event,
    2:20:37 how you maintain focus, whatever it may be. Just composure ultimately is what’s required to succeed.
    2:20:41 It’s not about being perfect. It’s just about maintaining what you do in practice better than
    2:20:46 the next guy. That’s who wins. And so that was just the main focus that I was trying to hammer home
    2:20:50 to really say, this is what you need to lean into and avoid any of this other distracting
    2:20:55 thoughts. It’s not Lancaster. It’s nothing. It’s just another venue. You’re just shooting arrows.
    2:21:00 Nobody’s interfering with you. It’s you and the bow and no one else. So ultimately nobody’s going to
    2:21:06 prevent you from succeeding or failing except for yourself. So you just got to get out of your own
    2:21:10 way and let it happen. You’ve already put in the time you put in the effort. Just go have fun.
    2:21:12 Just shoot some arrows and maintain composure.
    2:21:21 Of course I was nervous, but I also came into it feeling like I cannot imagine with the limitations
    2:21:28 that I have having taken this more seriously. Like I’ve done the prep I was humanly capable of doing.
    2:21:35 So ultimately it was just, there was no expectations. I don’t like to have expectations when it comes to
    2:21:40 competition because it’s just, it adds a level of pressure, distraction.
    2:21:47 Yeah. Well, I can also say for myself, I hadn’t done a proper large competition in a super long time, right?
    2:21:48 You said 20 years.
    2:21:58 20 years, 20 plus years. And for me, I was so curious. I’m like, is that gear going to click?
    2:22:02 Is there going to be another gear? And ultimately there was, and I was very happy to see it because
    2:22:04 I had not seen it in the mock tournaments.
    2:22:07 No, me neither for the record.
    2:22:15 Yeah. And part of that though, for me was, okay, now this is a real competition, right? This is what
    2:22:21 we’ve been training for. Adding extra pressure to myself now, much like changing your diet last minute
    2:22:28 is not going to help. The training has been done. And so coming into it, I don’t even know if I’ve told
    2:22:35 you guys this, maybe I did, but I basically just told myself, this is just treat this like training
    2:22:40 with distraction. That’s it. This is just another training session with a lot of distractions.
    2:22:40 It’s healthy.
    2:22:48 And I have had my best competition performances, whether it was, you know, going to the worlds
    2:22:56 in tango or the national championships in Sancho Chinese kickboxing when I’ve done that and having
    2:23:06 high hopes certainly, but the mental prep that I did for that was my pass fail here is not the score.
    2:23:11 It’s how well I can recover and keep my calm.
    2:23:11 Exactly.
    2:23:16 That was it. And I was like, okay, I have a lot of room for improvement because I remember
    2:23:22 throwing a tantrum of epic proportions when everything went sideways at Easton.
    2:23:22 Yeah.
    2:23:23 In fairness, that was pretty rough.
    2:23:24 It was rough.
    2:23:25 That was rough.
    2:23:25 Yeah.
    2:23:27 Yeah. I felt bad too.
    2:23:28 Yeah. It was bad.
    2:23:29 Yeah.
    2:23:34 It was really bad. And I was like, okay, so this is it. This is like a meditation practice.
    2:23:44 And success is viewing it as training with distraction and just keeping calm. And if I
    2:23:46 get excited, that’s okay. Just like reeling it back in.
    2:23:47 Everyone’s going to get it.
    2:23:53 So Heather was sitting there with a mutual friend and what Heather was saying is she was looking
    2:23:57 at me and she’s like, wow, Tim is overstimulated. And it’s very easy to be overstimulated there.
    2:23:58 I mean, it’s-
    2:23:59 So loud.
    2:24:03 It’s so loud. It is a cavernous space. There are how many shooters?
    2:24:07 I mean, there was close to 600 shooters on the line at one time.
    2:24:12 Yeah. And what Heather was saying is that when I crossed the line to straddle the line to
    2:24:16 shoot, there was just this like calm that washed over me. And she was saying that-
    2:24:19 I mean, you were just high-eyed walking around.
    2:24:20 Yeah. My eyes were-
    2:24:21 Beforehand.
    2:24:22 Saucers beforehand.
    2:24:26 And the moment, yeah, the moment you crossed, it was just like, this is what I do.
    2:24:26 Yeah.
    2:24:27 This is how it’s going to go.
    2:24:33 And it was just, it was the first time, genuinely the first time where it was just like you held
    2:24:34 your shit together.
    2:24:36 Yeah. So that was an experience.
    2:24:36 Yeah.
    2:24:41 And I was like, oh, oh yeah, I’ve done this before. Because I guess, and we’ll get to
    2:24:47 this, but it’s like historically, like I know I don’t have a technical advantage over everyone
    2:24:48 there. Some of these guys have been shooting forever.
    2:24:49 Yeah.
    2:24:55 Right. And I was like, okay, well, how can I try to stack the deck? And we already talked
    2:25:03 about a lot, right? Nutrition, sleep, taking away handicaps that I can easily remove. Then
    2:25:09 I was like, okay, well, being consistent for 60 arrows, which means trying to contain the
    2:25:17 fluctuations in energy and also contain the fluctuations in emotional reaction. And I remember
    2:25:22 taking the first few shots and I’m standing on the line and there’s a person 12 inches
    2:25:27 in front of me and sweet, sweet people, but her arrows are sticking out and literally jabbing
    2:25:34 me in the stomach like the, you know, the knocks, the back of the arrow. And I’m like, well, that’s
    2:25:39 distracting. And then there’s a guy right behind me who has a huge longbow. He’s in the longbow
    2:25:44 division and he’s holding it sideways right in front of me. So I can’t even lift my bow.
    2:25:51 Meanwhile, the timer’s going, right? And I’m like, oh man. Okay. But then I was able to,
    2:25:58 I think in part from visiting the venue, in part from doing the Easton comp prep and having the
    2:26:06 black bales, which they also had at Lancaster, walking in that late night when the Zamboni was
    2:26:11 there because it’s indoor lighting to see what the lighting is like, let my eyes kind of adjust and
    2:26:18 feel it out. Not worrying about the bathroom, not worrying about nutrition. And it took a little bit
    2:26:26 of shooting to, to get comfortable with the process and the turnaround speed from one pair to the next
    2:26:33 pair shooting on the same bail. But ultimately ended up with a, I think it was exactly 500 points,
    2:26:38 right? I think so. Yeah. I think it was exactly, look, somebody could find it online. It’s easy
    2:26:44 enough to find, but ended up with 500 points. That’s not anywhere close to my practice high
    2:26:49 scores, but that’s fine. But it was my best tournament scoring. And you’re most importantly,
    2:26:54 in my opinion, the best performance you’ve had. It’s not about the outcome. It’s about the performance.
    2:27:00 Yeah. If I shoot beautifully in my opinion and someone else out shoot me, I have to be happy
    2:27:04 with that. I did the best I can. What does that mean? I think I’d have to go back and look. I don’t
    2:27:10 know what number. I think you were 80th something. 80 something. 80s in there. Yeah. So you’re, you know,
    2:27:16 not quite at 64 where you wanted to be, but. It was really fun. And just the fact that I didn’t
    2:27:24 lose it, right? Irrecoverably was a huge highlight. And also we ended up, because I’m a glutton for
    2:27:29 punishment, you know, doing, I guess it was the next day, maybe, maybe it was a day later, but doing a
    2:27:34 bunch of practice. Yeah. And figuring some stuff out where it’s like, oh, okay. Yep. I feel like
    2:27:41 automatically some of these tweaks. Yep. Would lead to a higher score. Sure. And if I can basically just
    2:27:46 get my practice scores closer to my competition scores, or maybe you frame it the other way,
    2:27:53 then if I’m able to maintain my composure, it’s like, okay. Like I think certainly like a 540 or
    2:27:59 something like that is, should be enough to get into the top 64 for sure. You would think so. You would
    2:28:03 think so. Yeah. So great experience. Thanks so much for the amazing coaching. Heather, thank you for
    2:28:10 keeping my body in one piece. And I’m just trying to think of what else we could mention just in terms of
    2:28:19 approach or anything else that’s worth adding. I think, you know, one approach maybe, and this
    2:28:25 particularly given some of my orthopedic issues and just like tendinosis limitations and so on,
    2:28:30 this isn’t totally right. And I’ll explain the modification, but this actually comes from a very
    2:28:38 famous track coach with many, many world records to his athletes credit. Hank Kreigenhoff or something
    2:28:42 like that. I believe he’s Dutch. I’m sure I’m messing up that, but it’s in the four-hour body if people are
    2:28:49 looking for the actual name. And he said, effectively, my goal is to do the least necessary, not the most
    2:28:59 possible. And the way that ties into the training is I found if I really, really overdid it, then I might
    2:29:04 need four or five days off. If my shoulder’s really inflamed and problematic. So it’s like, okay,
    2:29:10 how can we use smaller doses with higher frequency to make this work?
    2:29:16 Ultimately, that’s super beneficial in archery. So if I were to wave a magic wand and try to make
    2:29:22 things better the next time, it would be doing archery more often. So it’s not about how many
    2:29:28 arrows you do in one session. It’s how many sessions in a week can you do and how many days in between each
    2:29:34 session are there? Anything more than one is too many, in my opinion. So if you could standardize
    2:29:41 your schedule better, better for the sake of archery performance, that of course requires sacrifice
    2:29:47 elsewhere. Time hanging out, time working, whatever it may be. It’s a challenge.
    2:29:52 I mean, for the competition, I mean, that was a commitment, right? Because it was like, unless my
    2:30:00 body failed for a period of time, which happened with alarming regularity, but I mean, certainly when
    2:30:07 we’re looking at the training in Utah and a lot of other places, I mean, certainly in person, I mean,
    2:30:10 it was kind of like two and a half to three hour sessions.
    2:30:15 It was intense sessions. And in Tim’s famous last words, one more end.
    2:30:20 One more end. Yeah. One more end. It’s like, well, one more bunch of arrows. And I’d be like,
    2:30:20 one more end.
    2:30:20 Okay.
    2:30:21 Three hours later.
    2:30:25 All right. One more end. Three hours later. Okay. One more end. Yeah. One more end. Which by
    2:30:30 the way, that ended up for solo training being important to me because you gave me the advice
    2:30:36 of, and this might sound a little counterintuitive, but not setting a minimum number of arrows you need
    2:30:40 to shoot, but a maximum number of arrows. And it’s like, when you hit that, you’re done.
    2:30:45 Yes. No matter what, no matter if it’s your best day ever and you cannot miss, and you’re just
    2:30:49 enjoying archery more than you’ve ever enjoyed in your entire life, you have to stop.
    2:30:55 But also if you’re struggling, you’ve got to push towards that upper end of that limit
    2:30:57 because of you need to put in the reps.
    2:31:03 Where I got into trouble was, let’s just say I wanted to shoot a hundred arrows as a minimum.
    2:31:10 And I would go, if I were shooting poorly and I got to a hundred, I’d be like, I’m not ending
    2:31:16 on that. It’s terrible. Yeah, exactly. Whip my back. I’m not ending on that terrible shitty
    2:31:19 end. There’s no way I want to end on a good rep.
    2:31:23 And so I’d push and push and push. And more often than not, it would just continue to deteriorate.
    2:31:29 Yeah. And then I would end up with some type of inflamed shoulder, inflamed X, Y, or Z that now
    2:31:30 keeps me out of training for three or four days.
    2:31:34 Or potentially hit you real hard five days later as you started.
    2:31:37 Exactly. Yeah, exactly. So not worth it.
    2:31:37 Yeah.
    2:31:43 But that takes a lot. And to beat a dead horse, it comes back to also the journal, the notes,
    2:31:45 the training logs.
    2:31:49 But something that was interesting that you kind of discovered watching people on the practice range
    2:31:55 the day after you competed or whenever that was, and you learned some things. You were watching a
    2:31:59 couple of different shooters out there. There was a, I think the number one ranked barebow shooter that
    2:32:05 won the ranking round that year and set the new Lancaster record for the ranking round. You were watching him
    2:32:09 shoot. You first pointed him out to me and said, Hey, keep an eye on him. See if there’s anything
    2:32:15 that he’s doing that maybe I should start to work on as, you know, just maybe there’s something I’m
    2:32:20 missing. And, you know, I watched him for two arrows and I think I just walked right over to him. I said,
    2:32:26 Hey, how’s it going? What’s your name? How long you been shooting? Oh, I was successful recurve
    2:32:33 archer. Cause his form looked recurve. Like there’s a very distinct look to that. And he shot as a junior
    2:32:39 competitively nationally, I believe for Canada, if I remember correctly. And then he shot all through
    2:32:46 college shooting recurve competitively. And then he started shooting compound for a while and kind of
    2:32:50 set down the bow, came back to it like four or five years later and started shooting barebow.
    2:32:56 And so he already had a decade plus of archery experience doing essentially the same thing,
    2:33:02 the same kind of form. And then you pointed out some 13, 14 year old Korean kids or something like
    2:33:08 that. Korean American kids that were just pounding. Like they’re, they’re just stacking the arrows in at
    2:33:13 the center. Yeah. I mean, and when you say stacking, it’s shooting six arrow ends in the size of the okay
    2:33:17 symbol that you can make with your fingers basically. Like, and that’s impressive, especially at that age.
    2:33:23 And so same kind of thing, you know, you’re like, I pointed them out. Look at these guys,
    2:33:29 you know, I bet you they’re shooting X amount of arrows a day for, you know, 300 plus arrow. I’m just
    2:33:34 guessing they shoot a lot. I can tell. So I went over to their coach who didn’t really want to respond
    2:33:39 to me. So then I went to the kids directly. I was just like, how much you shoot, how long you’ve been
    2:33:43 shooting. Which is possible because we have to go pull our arrows at the same time. Yes. Right. So you can
    2:33:47 have a conversation. Yeah. And even if not, it’s the practice range. And again, we talked about the
    2:33:51 community. They’re very welcoming. People are willing to discuss and communicate because it’s
    2:33:56 just, everybody is in the same game. They’re all struggling quote unquote with the same thing that
    2:34:00 you’re struggling with. And so they’re just in a different stage. And so you can learn from their
    2:34:04 experience if you ask them the right questions and hopefully they’re willing to share. Yeah. The kids
    2:34:08 are super friendly, super friendly. And so you’re, Hey, how long you’ve been shooting? Five years.
    2:34:13 How many days a week do you shoot? Six days a week. How many arrows a day do you shoot? Two to three
    2:34:16 hundred arrows every single day. That’s why they’re good, Tim.
    2:34:24 Well now, okay. Now I’m going to get back on the, on the witness stand, defend myself. Not defend
    2:34:28 myself. Not that you weren’t good. It’s just, there’s a stage, right? Yeah. I’m good. I mean,
    2:34:33 they’re doing a lot of volume. Yeah. But that was despite having technique that was not great.
    2:34:37 Sure. I also was like. Now to my untrained eye, I’m like, I can’t tell. Yeah. But I said this,
    2:34:41 this, and that. They should do these things. You know, they, despite these issues, they’re still
    2:34:46 able to do well because they’ve put in sustained reps for a very long period of time. So they’re able
    2:34:52 to just default to what they do. Yeah. And you had six months. Yeah. They had five years. Yeah.
    2:34:56 There’s a huge difference. It’s a different thing. Yeah. And it’s just, you get looking,
    2:35:03 you look experienced from experience. You don’t just get it. You’ve got to make that groove,
    2:35:07 as you said, in the brain and really make that neuromotor connection strong enough to where it
    2:35:12 just fluidly happens. That’s why an expert is an expert. They’ve done the same thing thousands
    2:35:19 and thousands and thousands of times. I can’t tell you how many, I’m well over a million shots the same
    2:35:27 way, same technique, same thought process, same thought at full draw. So it’s yeah. An immense amount
    2:35:32 of effort and work over time. Sustained effort is what really makes you good. Yeah.
    2:35:37 Yeah. But that’s true for everything. Yeah. Well, it’s been a hell of a journey. It’s not
    2:35:45 over. It’s not over. But we might bounce around, might ask some more questions. But do you want to
    2:35:50 talk about the backyard championship? Yeah. So what the hell is the backyard championship?
    2:35:56 So everybody loves to be a backyard world champion per se, because everybody, like I said, practice
    2:36:01 scores don’t matter, right? Everybody can shoot well in their backyard. Everybody’s happy to tell you
    2:36:05 how they’ve shot so well in their backyard and post their pictures of their targets all over social
    2:36:11 media or potentially not just their backyard, but the range they shoot at or their club. And that’s
    2:36:15 great. Like I’m, I’m all for it. I love that people are proud and passionate about what they’re doing.
    2:36:21 And so we’re, we’re forming this thing that we’re calling the backyard championships, which is
    2:36:26 essentially a digital tournament. We’re going to have two events this year, an indoor event and an
    2:36:32 outdoor event. And essentially you will with a honor code and a buddy system, hopefully submit your scores
    2:36:38 after you sign up for the actual event. And after you submit your scores, we’ll have a digital leaderboard
    2:36:43 that people can essentially rank themselves amongst other people throughout the world. And it’ll be bracketed male,
    2:36:49 female, adult kid, different disciplines, compound recurve, bare bow, you name it, just stick bow,
    2:36:56 horse bow. I don’t, whatever it may be. As we identify important disciplines, we will make sure to have
    2:37:01 that available so you can compete against other people shooting a similar bow. So this kind of ties
    2:37:07 into encouraging others to pick up a bow and shoot archery. And as Joel Turner told me, it’s archery,
    2:37:15 try it. Meaning it doesn’t matter what style of bow you shoot. You can shoot horse bow with your thumb.
    2:37:20 You could shoot a trad bow. You can shoot a compound with a scope and a level and a release aid and huge
    2:37:25 stabilizers. It’s archery and it’s really, really fun. And this is hopefully going to make it more
    2:37:31 accessible to more people to show up at their local range, rent a bow, go shoot some arrows, get a score,
    2:37:36 get it posted on the internet and just see how it goes. Cause it’s really fun to build a community.
    2:37:41 And then within that, we’re going to have a, a discord server that is exclusive for people who
    2:37:45 are competing at the event. So we’ll be able to have people discussing back and forth, maybe bragging
    2:37:51 rights, things like that. And ultimately it’s nothing really being awarded other than bragging rights of
    2:37:52 being a backyard champion.
    2:37:58 All right. So I’m excited about this. I want to recommend everybody archery. Try it. I’ll echo
    2:38:05 Joel, who by the way, is an amazing, we don’t have time for this, but an amazing thumb shooter. He’s got
    2:38:11 a gnarled Franken thumb because he does it so often, but you can check that out. In fact, the oldest way
    2:38:17 of shooting probably I would say is a thumb release. So you can check out Joel and his monster thumb and
    2:38:23 his, and his system as well shot IQ, but coming back to this, the backyard championship, a few
    2:38:27 things I want to say. Number one, this is an opportunity to have an end goal, right? It doesn’t
    2:38:34 have to be a Lancaster as it was in my case, which also it’s not where I started out, right? I just
    2:38:43 wanted the meditative practice. And quite frankly, this sort of blast from the past of using a tool
    2:38:48 granted with some modern materials that humans have used for thousands of years upon thousands
    2:38:56 upon thousands. And I think it is really therapeutic for a lot of people who try it and it’s just fun.
    2:39:05 It’s really fun. So now you have the chance to have some type of goal related to giving archery a
    2:39:10 shot. And if, if you don’t have your backyard championship set up and you don’t have your own
    2:39:16 gear, that’s no problem whatsoever. I didn’t buy my own gear for a long time and you can go to a local
    2:39:23 range and the folks are almost always incredibly welcoming, ready to help. Try a bunch of different
    2:39:29 stuff. Yeah. Try a compound. Yeah. Try a recurve. Yeah. Try a horsebow. Yeah. Try them all out. And
    2:39:34 it will give you a regular, at the very least, I mean, this is going to sound like an oversell,
    2:39:37 but it will give you a regular meditation practice. Maybe you have trouble sitting on a cushion,
    2:39:43 closing your eyes and doing it that way. A lot of people do try this. It for me was such an unlock
    2:39:53 for tabling my monkey mind for an hour or two. It’s really remarkable. So I encourage people to try it
    2:39:59 out. And this, uh, the backyard championship allows you to shoot multiple different disciplines and
    2:40:04 submit multiple different scores. So if you have a compound or recurve, a bear bow, a long bow, a horse
    2:40:09 bow, whatever you got, you can submit a score for each discipline for indoor and outdoor.
    2:40:15 And once you submit your score, we have these really awesome quiver pins that we’ll send to you
    2:40:19 as well. So you can show that you actually participated in the, the backyard championship.
    2:40:21 So. All right. Where should people go?
    2:40:26 Just head to my website, jakekaminski.com. Everything will be available there. As far as,
    2:40:29 uh, the info, the leaderboard, all that info will just be all right there.
    2:40:34 All right. Perfect. All right. Everybody check it out. The very least go to range, pick up a bow.
    2:40:35 Yeah. Have a good time.
    2:40:40 Take some intro classes. They do fun stuff. Some places they’ll blow up balloons or throw on the
    2:40:45 black lights. There’s a lot of fun to be had. Yeah. Uh, also if you have kids, this is an awesome
    2:40:46 activity to do with your kids.
    2:40:52 Absolutely. I mean, and, uh, your YouTube channel, we recorded a video that’ll be coming out soon or
    2:40:57 will be already. Yeah. And that, and that will show gear one-on-one from Jake and then also
    2:41:03 technique one-on-one. Yeah. So if you’re really not sure and there’s nobody nearby or they’re not sure
    2:41:08 how to help you, you’ll at least have a basic understanding of the equipment to be safe and to
    2:41:14 also, uh, have a lot of fun too. So it’ll be great. So check that out. jakekaminski.com folks,
    2:41:17 YouTube channel. I guess people can find it through the website. Is that the best way to do it?
    2:41:22 On the, on the website, you can just search Jake Kaminski as well. It’ll pop up on YouTube direct.
    2:41:28 It’ll pop up on any internet search as well. Very prevalent as far as the search engine results.
    2:41:33 Easy to find. Jake Kaminski, K-A-M-I-N-S-K-I. Correct.
    2:41:39 Kaminski.com. Once again, thanks so much to you and Heather. Yeah. It’s been a hell of a
    2:41:45 quite a journey. Awesome adventure and trip and has reinvigorated me on in so many different ways.
    2:41:54 And also I will say it’s, it’s given me so much energy in a sense. It’s been such a recharging
    2:42:00 activity that it’s, it’s given me a lot that I can then apply to other places. Yeah. Yeah. I cannot
    2:42:08 tell you, like I’ve had some, you know, challenging family issues, meaning medical issues over the last,
    2:42:15 let’s call it six months in particular year. And having this as a way again, to just take a break
    2:42:19 from that for a period of time to have a constant, right? I don’t need to rely on an entire team of
    2:42:27 people to gather for a rec soccer game. It’s like, no, I can just book time off in these lanes, meaning
    2:42:31 where you would stand and practice at a range. I mean, sometimes it’s like 10 bucks an hour. I mean,
    2:42:34 it’s like, it’s not, it’s not going to break the bank. Yeah.
    2:42:41 And rentals are generally very, very affordable and I can just take a break. I can go in two hours,
    2:42:48 just quiet my mind. And it’s been such an incredible tool. So I want to thank both of you guys again.
    2:42:53 Yeah. Anything else you’d like to add? Any closing comments before we wind to a close?
    2:42:59 Yeah. Archery is difficult. It’s single-sided, rotational and static. So it’s not exactly good
    2:43:04 for you. I mean, it’s great because it clears your mind. It’s activity. You got something to focus on,
    2:43:08 but it can be a bit much for the body. So taking care of yourself, super important.
    2:43:15 And part of that, I’ll give it another plug, jakecomincy.com. Watch Jake’s videos on technique
    2:43:19 because if you are doing the same thing over and over and over again, you know, just imagine you
    2:43:24 had a pebble in your shoe and you refuse to take it out and you take 10 steps. Okay. You’re fine.
    2:43:29 Maybe you walk to Starbucks and back. You’re fine. You walk a thousand miles with that. You’re going to
    2:43:35 have a big problem with your foot. Absolutely. And that is true with really any repetitive motion.
    2:43:38 There are a lot of sports with repetitive motions. Yeah. Also applies to archery.
    2:43:47 Yeah. And the problems I think are very easy to avoid. Yeah. With a few basic pointers that you
    2:43:53 follow religiously. Yeah. And I’ve got an academy of sorts coming out. It’s like a Jake Kaminsky
    2:43:59 academy that’ll teach you the technique. It is currently available as far as like form advice
    2:44:05 that I give on my YouTube channel. But this academy is an ultra premium, high production quality that
    2:44:09 once you buy into the system, you have lifetime access. So as you develop as an archery, you can
    2:44:13 come back and check it out as often as you’d like. So that’s something that is in the works and
    2:44:19 we’re, we’re getting very close to launching that that’ll also be available on jakekaminski.com as well.
    2:44:24 And, uh, you know, as Joel Turner said, either way, it’s archery. You should try it.
    2:44:32 Oh, man. Well, thanks again, Jake. So nice to see you and train with you. Heather. A lot of fun.
    2:44:39 Thank you again. And folks listening, show notes. We’re going to have links to everything
    2:44:45 as per usual, tim.blog slash podcast. I can pretty much guarantee you there will not be another Kaminsky
    2:44:51 on the podcast as of yet. So you can check that out or just search Jake. I don’t think there are
    2:44:58 many Jakes in the podcast library. And until next time, be just a bit kinder than is necessary
    2:45:04 to others. Also to yourself. If you’re on the line and shoot a terrible shot, don’t go full monkey
    2:45:12 tilt and punch yourself in the groin. Not worth it. Be kind. And I appreciate the other hidden chuckle
    2:45:20 from behind the pillar. And until next time, thanks for tuning in. Hey guys, this is Tim again. Just one
    2:45:26 more thing before you take off. And that is five bullet Friday. Would you enjoy getting a short email
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    Jake Kaminski is a two-time Olympic silver medalist in archery and a longtime member of the US Archery Team. He runs a successful YouTube channel, writes training guides, and develops high-performance gear under the Kaminski Archery brand. Sign up for the Kaminski Archery Backyard Championship here.

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  • #810: Terry Real — The Therapist Who Breaks All The Rules

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:10 The Tim Ferriss Show. My guest today teaches people how to save themselves and their relationships
    0:00:15 when they are on the brink. He is known as a turnaround expert. And what he teaches,
    0:00:20 tactics and strategies are incredibly practical. I’ve used them in my own life. His fans include
    0:00:26 Dr. Peter Atiyah, Kevin Rose, and many others. And he breaks all the rules of therapy, which is
    0:00:31 part of what makes him very, very interesting to me because the results are undeniable. Terry Reel
    0:00:36 is a nationally recognized family therapist, author, and teacher. He’s known for his groundbreaking work
    0:00:42 on men and male psychology, as well as his work on gender and couples. His book, I Don’t Want to
    0:00:47 Talk About It, Overcoming the Secret Legacy of Male Depression, the first mainstream book ever written
    0:00:52 on the topic of male depression, is a national bestseller. That really put him on the map in a
    0:00:57 big way. His new book, Us, Getting Past You and Me to Build a More Loving Relationship,
    0:01:02 is a New York Times bestseller. And I’ve also featured snippets of one of his audiobooks,
    0:01:07 Fierce Intimacy, on this podcast before as a guest episode because what he teaches can be applied
    0:01:13 immediately in all of your relationships, I would go so far to say. Terry’s Relational Life Institute
    0:01:19 offers training for therapists and workshops for couples and individuals. And I will tell you in advance,
    0:01:25 chances are you are going to disagree with some of what he says in this episode. So don’t throw the
    0:01:30 baby out with the bathwater. If something gets your hackles up, just breathe and continue listening
    0:01:37 and you will find something of value that you can apply in your life today or this week, sometime soon,
    0:01:44 I promise you. You can find all things Terry at TerryReal.com. That’s T-E-R-R-Y-R-E-A-L.com.
    0:01:50 We’re going to get right to a very wide-ranging and tactical conversation right after a few words
    0:01:52 from the people who make this podcast possible.
    0:01:59 Listeners have heard me talk about making before you manage for years. All that means to me is that
    0:02:03 when I wake up, I block out three to four hours to do the most important things that are generative,
    0:02:10 creative, podcasting, writing, etc. Before I get to the email and the admin stuff and the reactive
    0:02:16 stuff and everyone else’s agenda for my time. For me, let’s just say I’m a writer and entrepreneur,
    0:02:23 I need to focus on the making to be happy. If I get sucked into all the little bits and pieces
    0:02:29 that are constantly churning, I end up feeling stressed out. And that is why today’s sponsor
    0:02:34 is so interesting. It’s been one of the greatest energetic unlocks in the last few years.
    0:02:39 So here we go. I need to find people who are great at managing. And that is where Cresset
    0:02:45 Family Office comes in. You spell it C-R-E-S-S-E-T. Cresset Family Office. I was introduced to them
    0:02:51 by one of the top CPG investors in the world. Cresset is a prestigious family office for CEOs,
    0:02:57 founders, and entrepreneurs. They handle the complex financial planning, uncertain tax strategies,
    0:03:04 timely exit planning, bill pay, wires, all the dozens of other parts of wealth management,
    0:03:09 just financial management that would otherwise pull me away from doing what I love most, making
    0:03:14 things, mastering skills, spending time with the people I care about. And over many years,
    0:03:18 I was getting pulled away from that stuff at least a few days a week, and I’ve completely
    0:03:24 eliminated that. So experience the freedom of focusing on what matters to you with the support
    0:03:29 of a top wealth management team. You can schedule a call today at CressetCapital.com slash Tim.
    0:03:36 That’s spelled C-R-E-S-S-E-T. CressetCapital.com slash Tim to see how Cresset can help streamline
    0:03:43 your financial plans and grow your wealth. That’s CressetCapital.com slash Tim. And disclosure,
    0:03:47 I am a client of Cresset. There are no material conflicts other than this paid testimonial. And
    0:03:52 of course, all investing involves risk, including loss of principle. So do your due diligence.
    0:03:58 My first book, The 4-Hour Workweek, which made everything else possible, is built around the
    0:04:05 acronym and framework DEAL, D-E-A-L, Define, Eliminate, Automate, and Liberate. Now, of course,
    0:04:10 after you define all the things you want, your metrics, 80-20, blah, blah, blah, then you want
    0:04:15 to get rid of as much as possible, eliminate. But sometimes there are things that are a huge
    0:04:19 hassle, like expense management for a lot of companies, which you can’t get rid of. They are
    0:04:25 essential to your business. But today, thank God, you can automate it. And there is no better
    0:04:31 way to do that than with today’s sponsor, Ramp. Ramp is a free corporate card that automates away
    0:04:37 your entire expense process. They are incredibly fast-growing and incredibly well-reviewed for
    0:04:42 good reasons. The moment your team makes a purchase, Ramp handles everything. Receipt matching,
    0:04:48 categorization, approval, the whole works. Switching to Ramp is like hiring a full-time employee
    0:04:54 just for expense management. And Ramp makes it easy to migrate from your current corporate card
    0:05:00 with their complimentary white glove onboarding service for new members. More than 25,000 businesses
    0:05:05 trust Ramp, including my good friends at Shopify and the Boys and Girls Club of America, which is why
    0:05:11 they were just named number one in spend management by G2. And now, for a limited time, you guys,
    0:05:17 listeners of The Tim Ferriss Show, can get $250 when you join Ramp. Just go to ramp.com
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    0:05:33 Optimal, minimal. At this altitude, I can run flat out for a half mile before my hands start to shake.
    0:05:35 Can I ask you a personal question?
    0:05:37 Now would have seen an appropriate time.
    0:05:38 What if I did the opposite?
    0:05:42 I’m a cybernetic organism, living tissue over a metal endoskeleton.
    0:05:54 Terry, so nice to see you. Thanks for making the time for the show.
    0:05:57 Oh, it’s wonderful to be here, Tim. I’m a big fan.
    0:06:04 And I am a big fan. And it all started with two people. I would say Peter Atiyah first on the topic
    0:06:13 of male depression and then Kevin Rose on couples therapy specifically. So we’ve had, I suppose,
    0:06:21 indirectly and directly a few years, or I’ve had a few years of Terry Reel. And I thought that I would
    0:06:29 share more of Terry live and in person with my audience for a number of reasons. And as we
    0:06:34 discussed before recording, I thought we would start with some stories. Story time with Terry. And I will
    0:06:37 cue it with bread.
    0:06:40 Pumpernickel.
    0:06:46 Pumpernickel. Exactly. As all good stories begin. Pumpernickel. So could you fill in the blanks with
    0:06:47 that particular story, please?
    0:06:55 So as you know, Tim, my specialty, a couple on the brink that no one else has been able to help.
    0:06:59 That’s what I’ve been doing for 20 years. And that’s what I teach. So here’s a couple on the
    0:07:07 brink. The issue was that he was a chronic liar. I teach my therapist, you pay attention to what people
    0:07:11 report, you pay attention to what they do in front of you, and you pay attention to how you feel.
    0:07:17 And he’s one of these guys, I walk in and I go, the sky’s blue. And he goes, well, not really blue.
    0:07:25 It’s really, the guy is a champion evader. So I get that. He’s an evader. Then I ask a relational
    0:07:31 question. A standard therapist would think, oh, where’d you get that? No. There’s somebody else on
    0:07:38 the other side of that habit. He learned it. So I say to him, who controlled you growing up?
    0:07:46 He’s an evader. Who is he evading? Sure enough, dad, military man, how he sat, how he ate,
    0:07:52 his friends. I said, well, what did that little boy do with that controlling father? And Timmy smiles.
    0:07:59 And that’s the smile of resistance. I like that smile. Very mischievous smile. And he says to me,
    0:08:05 ready? I lied. Dad said, don’t play with Henry. I played with Henry and told him I was playing with Tom.
    0:08:15 Boy, I always teach my students, be respectful of the exquisite intelligence of that adaptive little
    0:08:22 boy or girl that you were. You did just what you needed to do to get by. But guess what? You’re not
    0:08:30 that little boy. Your wife is not your father. Maybe you’re on death’s door here, but maybe it’s time to
    0:08:36 change this up. That’s it. One session. Of course, I don’t tell you the one sessions that don’t work.
    0:08:40 I have to tell you the ones that work. Anyway, one session. They come back two weeks. That’s
    0:08:46 absolutely true. Hand in hand. We’re done. And they were. They were done. Okay, there’s a story here.
    0:08:52 Tell me this story. Guy says to me, over the weekend, his wife sent him to the grocery store to get,
    0:08:59 say, 12 thanks. And true to form, he comes back with 11. The wife says, where’s the pumpernickel?
    0:09:08 I want folks to feel this. He says, every muscle and nerve in his body was screaming to say they were
    0:09:15 out of it. This is a moment my wife, wonderful family therapist, Belinda Berman, calls relational
    0:09:23 heroism. Every muscle was screaming to do the same old, same old. And I took a breath. I thought of you.
    0:09:30 He was borrowing my prefrontal cortex. I thought of you, Terry. I looked at my wife and I said,
    0:09:38 I forgot the goddamn pumpernickel. And she looked at me, true story, and she burst into tears. And she
    0:09:46 said, I’ve been waiting for this moment for 25 years. That’s the story. So in relational life therapy,
    0:09:54 the work I’ve created, we talk about three parts of the human psyche. The wise adult, the part I’m
    0:10:00 talking to right now, prefrontal cortex, the most evolved part of the brain, that’s the part that
    0:10:05 evolved last in the human species. That’s the part that evolves last. Hey, you parents out there with
    0:10:14 ADHD kids, 26 years old, chill. You got 26 years before they start to calm down. Anyway, prefrontal cortex,
    0:10:22 stop and think and choose. But what makes life interesting and dicey is there are two, we call
    0:10:29 them subcortical parts of the brain, automatic, you know, knee jerk response. The mature, wise adult,
    0:10:38 all the way amygdala in the back is the completely flooded, wounded child part, first moments of life
    0:10:44 to four or five, just flooded, just wants to crawl in someone’s lap and cry. Between these two is what
    0:10:49 we call the adaptive child part. And Tim, that’s the part most of the people I see have lived most of their
    0:10:57 lives in thinking that that’s an adult. And it’s not. It’s a kid’s version of an adult. And the
    0:11:03 hallmark of the adaptive child part of us is that it’s automatic. Fight, flight, fawn. I got to get
    0:11:08 out of here or the world’s gone. I got to stand up for myself. What is fawn? Could you explain that
    0:11:12 co-dependence? Oh my God, Tim’s feeling bad. I got to make him feel good because if he doesn’t feel
    0:11:19 good, I don’t feel good. Big for a lot of women, but not only women. And it’s not an adult, let me see
    0:11:24 what I can do to make this relationship work. It’s an anxious, compulsive, oh my God, I got to fix this
    0:11:34 guy. Okay. What we teach is shifting out of that, we call it relational mindfulness. This is the core
    0:11:41 skill from which all other skills depend. The adaptive child part of us, you know, you played
    0:11:47 the losing strategies from fierce intimacy in a podcast. It doesn’t want to use skills. It doesn’t
    0:11:54 want to be intimate. Intimacy is scary. It wants self-protection. So, I’m going to control you. I’m
    0:12:01 going to scream at you. I’m going to withdraw from you. I will never get what I want in the relationship
    0:12:07 when my adaptive child is taken over. And almost all of the people I see, that’s what happens.
    0:12:12 You know, skills are great, but when you’re flooded, they go right out the window. So, the first skill,
    0:12:17 I call it remembering love. Remember the person you’re speaking to as someone you care about.
    0:12:23 And you live with them, dummy. It’s in your interest. So, get centered in that, you know,
    0:12:28 somebody wrote, wait, why am I talking? And be honest with you. Are you talking to nail your
    0:12:33 partner into the ground or prove you’re right? Then take a break. I’m a big fan of break. Wait until
    0:12:39 you remember you’re talking to someone you care about, and the reason why you’re opening up your
    0:12:47 mouth is to make things better. Now, what makes life even more dicey is that that adaptation,
    0:12:56 like the guy in the story lying, was born in a relationship. And what happens is when people
    0:13:02 shift out of, I call, I speak about miserable, comfortable, happy, uncomfortable. And when you
    0:13:11 move out of that into new territory, vulnerability, risk-taking, courage, standing up for yourself for
    0:13:19 some, coming down and yielding for others, when you move into intimacy, you lose that old relationship.
    0:13:30 And there’s a lot of, not always, but there’s a lot of unconscious guilt and loyalty. So, part of the
    0:13:35 reason why we don’t change is we’re loyal to the relationships that we learn how to be screwed up in.
    0:13:44 And it feels odd. I say we’re immigrants. We leave the old country and the old people behind. So,
    0:13:50 a story. Here’s a story. True story. The guy comes to me. He says, you’re my ninth therapist.
    0:13:55 There’s a challenge. Gauntlets down, right? Another notch in the belt.
    0:14:00 I mean, my ninth therapist. Eight therapists have tried to help me. And he was screwed up. The guy
    0:14:07 was an award-winning artist, a celebrated artist. You know, he’s got a bad back. He doesn’t go to the
    0:14:14 doctor. He’s got rotten teeth. He smokes too much. He’s just a mess. Going to die early at this rate.
    0:14:23 What’s his story? Here’s his story. It was raised by a single mom. She died of alcoholism. Didn’t know
    0:14:30 his dad. Her story was, when she was a little girl, her father beat everybody up in the whole house. Mother
    0:14:37 and all four sisters in her. And the little nine-year-old girl, this feisty chick, walks over
    0:14:42 to her father and says, you lay a hand on my mother or my sisters and I’m going to call the police and
    0:14:48 have you sent to jail. True story. Father looks at this little nine-year-old and says, okay,
    0:14:55 you win. I’m not going to lay a hand on your mother or sisters ever again. I’m just going to beat you.
    0:15:00 And he beat her every day of her life until she finally escaped at 60.
    0:15:00 Jesus.
    0:15:02 Then she became an alcoholic.
    0:15:03 Wow.
    0:15:04 Catholic family.
    0:15:12 So here’s what I say. I say, well, I know why a therapist have failed. And he cued me. He said,
    0:15:16 I said, what happens with your therapist? He said, well, sooner or later, they all care more about me
    0:15:23 than I do. And then I ditch them. Okay, got it. I said, okay, I know why that happened.
    0:15:34 I say, your mother, who he adored, your mother was a sainted martyr. What she did to save her family
    0:15:41 as a nine-year-old girl was crawl up on that cross and get crucified. And guess what? You’re up on that
    0:15:49 cross with her. And if you take care of yourself and live a life and get happy and successful and
    0:15:54 intimate, you will leave her on the cross. She’s dead, by the way, but it doesn’t matter.
    0:16:01 You’ll leave her. And you ain’t going to do that. So you know what? I’m not going to try and make you
    0:16:06 better. I’m going to celebrate your sacrifice. And this is a true story, Tim. He looked at me and he
    0:16:13 goes, my back is killing me. Do you know a good doctor in New York? And there we were.
    0:16:14 So what do you do with that?
    0:16:18 I got him a good doctor in New York. I mean, once there’s progress,
    0:16:20 move it.
    0:16:23 I got it. So at that point, he was ready to actually make change.
    0:16:33 Yeah. I say, look, this is what you’re doing. I admire it. I always side with the adaptation.
    0:16:40 I admire it. By the way, you’re going to die. Your mother’s already dead. She doesn’t care anymore.
    0:16:47 But what a loyal guy you are. Congratulations. You really want to live like this? And he says, no.
    0:16:51 Everybody else argued with him. You got to live. You got to live. No, I don’t. No, I don’t.
    0:16:57 Why don’t you crawl up on that cross and die with your mother? You go, I don’t think so.
    0:17:07 One of the differentiating characteristics that I appreciate about you, and I can only speak to my
    0:17:12 experience with you, but I’m sure it applies to therapists you’ve trained, is taking a position.
    0:17:21 You’re not playing the neutral mirror with all of your clients, which gets old very quickly, for me at
    0:17:25 least, when I’ve worked with other therapists. When I ask them what they think, and they’re like, well,
    0:17:33 what do you think? And it just becomes this game of echo. Why do you think it is so uncommon to take
    0:17:36 positions, and how can it be effective?
    0:17:43 Oh, my God. We’re taught not to, as therapists. We’re actively taught not to. God forbid you should,
    0:17:49 you know, thou shalt not take sides. If you take a side, particularly if you side with a woman against
    0:17:55 a man, then you have to go to your supervisor and talk about your mother for a while, and then you can
    0:18:02 go back into the therapy. No, no, no, no, no. The idea is that all problems are 50-50, and common sense
    0:18:11 knows that’s just bullshit. Literally, I treated a couple, the guy was an untreated, bipolar, manic
    0:18:18 depressive, alcoholic wager. What was the woman’s quote-unquote contribution? She was there. That
    0:18:23 was her contribution. And this was the feminist critique of family therapy. You don’t say to an
    0:18:30 abused spouse, what’s your 50% of this? I mean, that’s grotesque. So, in RLT, we call it like we see it.
    0:18:38 Tim, you’re a nut. And Mrs. Tim, you’re an even bigger nut, and here’s why. And here’s what I think
    0:18:45 you need to do about it. So, some problems are 40-60. Some problems are 99-1. We call it like we see it.
    0:18:53 So, I want to bring up some other, perhaps, concepts or ways of looking at common problems that I think
    0:18:59 could help people. Could you discuss objectivity battles? Maybe paint a picture of what that looks
    0:19:04 like? And this is something I found personally very helpful, by the way, not just in intimate
    0:19:08 relationships, but in all relationships. So, could you speak to this, please?
    0:19:14 Yeah. I’m glad you said that, because relationships are relationships. We’re doing a corporate piece.
    0:19:21 We’re doing a big thing for the general public. And the same skills in work, with your kids, with your dog.
    0:19:26 Although, most people treat their dogs better than they treat their spouses. But anyway.
    0:19:36 okay. What were we talking about? We’re talking about objectivity battles. So, what does it look like
    0:19:44 to do that the wrong way? Actually, let me go big picture for 30 seconds. The essence of my work,
    0:19:51 the new book, Us, is about correcting what Gregory Bates and the father of family therapy, husband of
    0:19:59 Margaret Mead, called humankind’s epistemological error, philosophical error. And here it is. We stand apart
    0:20:06 from nature, and we control it. We stand apart from nature, that’s individualism. We control it, that’s
    0:20:13 patriarchy. And by the way, control can be one up, that’s male, do what I say, or regulating up,
    0:20:20 one down, that’s traditionally the female, enabling, don’t get daddy off. Both forms of control, all
    0:20:27 bullshit. Nobody controls anything. Instead, we offer a map, and then tools to live it. But here’s the new map.
    0:20:36 You’re not outside of nature, idiot. You’re inside nature, and you depend upon it. Our relationships
    0:20:43 are our biospheres. We breathe them. You’re an ecosystem. You can pollute your biosphere with a
    0:20:49 temper tantrum over here, but your partner will retaliate with cold distance over here. There’s no
    0:20:55 escape. You’re linked. And the idea that you’re not linked is diluted. So, once you wake up
    0:21:04 to the fact that I’m in it, I’m not above it, then all the rules change. Who’s right, who’s wrong,
    0:21:12 who cares? So, objectivity battle. Here’s the bitter pill. Objectivity has no place in personal
    0:21:20 relations. I’m sorry. The relational answer, or ecological answer, there are two ways of saying the
    0:21:24 same thing. The relational answer to who’s right and who’s wrong is who gives a shit.
    0:21:29 What matters is, how are you and I going to work this thing in a way that’s going to work for us?
    0:21:35 And proving who’s right and who’s wrong is not the way to do that. Look, I’ve been married 40 years.
    0:21:43 When my wife and I have a disagreement over accuracy, who remembered it correctly, whose feelings are more
    0:21:49 valid, you know, she’s a very difficult person, Belinda. And she has this nasty way of thinking
    0:21:55 she’s right and I’m wrong. I don’t know why she does that. It doesn’t work. So, let me give you an
    0:22:03 example of the new world. This is a true story. Okay? Totally heteronormative. Her to him, you’re a
    0:22:08 reckless driver. Him to her, you’re overly nervous. How many of us have been through this one?
    0:22:15 And then everybody starts marshalling their evidence and arguing their case. No, you’re nervous. You’re
    0:22:19 nervous about this. You’re nervous. No, no, you’re reckless. You tailgate. Okay, that’s an objectivity.
    0:22:28 Who’s right? Who’s wrong? After one session with me, true story. Her to him, honey, start with that.
    0:22:36 Change the energy. Honey, I know you love me. Right or wrong? Maybe I’m overly nervous or whatever. See,
    0:22:43 she just takes the whole battle off the table by talking subjectively. Maybe I’m overly nervous.
    0:22:49 Nevertheless, when you tailgate and you go switch lanes and you speed up, I get crazy. I get scared.
    0:22:55 Now, when you’re driving on your own, I worry, but it’s your life. When I’m next to you,
    0:23:02 you don’t really want me sitting here being terrified the whole time we’re driving. As a favor to me,
    0:23:11 could you please slow down and drive more conservatively? And him to her, be, be, be. Okay. And he does.
    0:23:19 What might have been a fight that lasted 40 years is done in 15 minutes because it moves out of
    0:23:25 objective. Who’s the authority? Who’s right? Who’s wrong? What’s fair? What’s unfair? And it becomes
    0:23:36 relational. We’re a team. You love me as a favor to me. Could you? Sure. New world. New world and new tools.
    0:23:42 And just to underscore that, I remember hearing you give an example and suppose the overarching point
    0:23:48 that I was going to underscore is there isn’t a threshold past which your objective data wins
    0:23:55 typically, right? So, so if you think, if you think your wife is yelling at a server at a restaurant,
    0:24:00 it doesn’t matter if you have an audiologist sitting right next to you with various types of
    0:24:02 measurement equipment, it’s still not going to work.
    0:24:05 It’s not going to work. It’s not going to work. Yeah.
    0:24:10 I call this applying a scientific method to your relationship, but good luck.
    0:24:17 Yeah. So I’m probably going to do a poor job of prompting this, but I found it so fascinating when
    0:24:23 when I heard you present it once. And that was in effect, the same way that people sometimes
    0:24:28 escalate problems where they say, dah, dah, dah, dah, then you always do this. And it’s reflective
    0:24:32 of this character flaw, blah, blah, blah, blah, blah, blah. And you could lay it out much more eloquently
    0:24:38 than I could is the same way that you can deescalate something. If you apologize for it,
    0:24:42 if you’re out yourself. Yeah. Could you speak to that? Because I just thought that was such a
    0:24:46 brilliant turnaround technique when I heard it, that it’s stuck with me ever since.
    0:24:54 Yeah. This is a step in the critical process of repair. And either in this one or you invite me
    0:25:00 back, I would love to lay out some skills. You know, we did the losing strategy. I want to do some
    0:25:09 of the winning. And here’s a skill that’s part of repair. First of all, look, all of us, when someone
    0:25:16 we care about confronts us with something difficult, we move into two orientations.
    0:25:21 The first is objective reality. Well, that’s true. That’s not true. That’s accurate. That’s not. Well,
    0:25:26 you got to understand that. And then we argue. In our heads, it’s not out of our mouths. We don’t
    0:25:33 listen. We rebut. And then the second orientation we all go to is ourselves. I can’t believe I have to
    0:25:39 put up with this crap. Belinda, I was just on the road telling thousands of people how to love each
    0:25:47 other. And I come home and you, this is, okay. Let go of objective reality. Let go of you and take a
    0:25:56 breath. And I want everybody to write this one down. Enter into compassionate curiosity about your
    0:26:02 partner’s subjective experience. Let me say it again. Compassionate curiosity about your partner’s
    0:26:09 subjective experience. They’re nuts. Okay. But find out what kind of nut they are. That feels bad,
    0:26:16 honey. Help me understand. Who sounds like that? But that makes peace. And then when they tell you,
    0:26:23 you did this, you did this, you did this, acknowledge it. Don’t deny it. Don’t minimize it. Don’t
    0:26:29 rational. Yeah, but that’s not an apology. Yeah, but I did it. Land on it. And if you really want to
    0:26:34 get slick, here’s the deal. Ready? This is the advanced course. You went right to the PhD, Tim.
    0:26:44 Here’s what I want you to notice. Generally speaking, functional moves in a relationship are moves that
    0:26:52 empower your partner to come through for you. Nobody gets this. Functional moves in a car make the car go.
    0:26:58 Dysfunctional moves stop it. Functional moves in a relationship empower the other guy to give you
    0:27:04 what you want. Dysfunctional moves render them helpless. So what we do, because we’re trying to
    0:27:10 get heard, is we go, you did this, and last week you did that, and 10 years ago you did that, and you
    0:27:18 always, and you never. The normal escalation is from this moment to trend to character. And I teach
    0:27:24 people to stay particular and not do that. Because every move up that ladder renders the person you’re
    0:27:29 speaking to are more helpless. And they’re either just going to get mad or leave. You did it, you
    0:27:36 always, you never, you are a, you’re a slob. Okay. All right. So stay particular if you’re the disgruntled
    0:27:45 one. But if you’ve been confronted, B is, yes, I did it. Here’s an A. You walk up the same ladder I’m
    0:27:50 telling you not to do as the disgruntled one. I did it. It’s not the first time I’ve done it.
    0:27:56 Tay, the kids and I were waiting for you. You knew dinner was at 7. You come waltzing in at 7.45. You
    0:28:05 don’t call. You don’t text. It was really rude. You’re right. I did that. And I can be late. It’s
    0:28:10 an issue. We know that. And when I do that, I’m being thoughtless. I get caught up in the moment,
    0:28:18 and I stop thinking about the impact I’m having. And that’s really kind of selfish of me. I do have
    0:28:26 some selfish tendencies. I’m working on it. Holy shit. Now that’s an apology. So if your partner
    0:28:34 outs you, you did it before, you often do it, you never, you always, it’s terrible. But if you out you,
    0:28:40 oh my God, your partner’s going, wow, there’s hope. This is great. It’s a funny thing.
    0:28:46 Yeah. It makes me think of, I think it was Hurt Locker and the bomb defusing. It’s just like,
    0:28:52 you know, it’s like, wow, nice job. Nice job with the defusing. And then of course,
    0:28:56 ultimately you should be working on this issue that you say you’re going to work on or pay attention
    0:29:04 to. Tell me if this is geotechnical bullshit. I’m sorry, but I have another story. One of my clients
    0:29:10 told me this is true story. He said, on his wedding day, and I say this, no offense, but particularly
    0:29:16 for men, on his wedding day, his father-in-law said, let’s go for a walk. Okay. He said, son,
    0:29:22 I got two things for you to master. You master just these two things. Your marriage is going to be
    0:29:28 great. He said, okay, pops, I’ll buy it. What you got? He goes, you’re really sorry, and you’re going to
    0:29:42 work on it. Yeah. I imagine that that’ll give you a lot of payoff over a lot of miles. What is another
    0:29:49 term that I’d never heard before being exposed to your work? Normal marital hatred. I got this from
    0:29:55 Ed Tronick, infant observational researcher. Ed, along with Barry Braslington, was the first generation,
    0:30:03 you know, since Freud, what we said about child development all came from listening to adults.
    0:30:08 We didn’t watch any kids, and he was one of the first people to actually plunk a video camera in
    0:30:12 front of mothers and infants, and then fathers and infants, and actually look at what happens.
    0:30:19 And what he came up with, I borrowed, and it’s central to RLT, which is, the essential rhythm of all
    0:30:27 relationships is harmony, disharmony, and repair. Closeness, disruption, and a return to closeness.
    0:30:33 That’s where the skills come in, how to move from disruption to repair. Our culture doesn’t teach
    0:30:39 it. Our culture doesn’t even acknowledge a good relationship is all harmony, just like a good
    0:30:46 body is yours. A good body is like a 20-year-old’s body. A good sex life is like, you know, what you
    0:30:53 had when you were two weeks into the relationship. No, all harmony is bullshit. Bullshit. One of the
    0:30:58 things I like about you, Tim, is you tell the truth. You know what? You go to a cocktail party,
    0:31:05 and you go, oh, there’s Harry and Shirley. They’re in their 80s. They still have sex. They love each
    0:31:10 other. One of these days, I like to go to a cocktail party in here. There’s Harry and Shirley.
    0:31:17 They actually split up for a year. He fell in love with another woman. He couldn’t take it because she
    0:31:22 was such a drunk, but then she got into AA and got sober, and the two of them are really doing reasonably
    0:31:30 well. Aren’t they cute? Just once I’d like to hear that. So we don’t deal with reality. You know,
    0:31:39 the father of couples therapy back in the 50s said the day you turned to the person who was next to you,
    0:31:47 it was assumed it was your marriage, and you’d say, this is a mistake. I’ve been had. This is not the
    0:31:53 person I fell in love with. That said, Framo, is the first day of your real marriage. So here’s what
    0:32:02 I want to say about disharmony. You ready? It hurts. It’s dark. You can really, really feel like,
    0:32:09 what the hell did I get myself into? This is such a disappointment. And guess what? Your partner’s
    0:32:16 probably feeling that about you, too. So I talk about normal marital hatred when you’re in that dark
    0:32:24 face. You hate your partner. That’s okay. Don’t kill yourself or her. That’s okay. I’ll teach you
    0:32:30 how to get through it, but it’s part of the deal for many of us. And here’s what I like to say.
    0:32:35 I’ve been going around the world talking about normal marital hatred for, oh my God, what, 30 years.
    0:32:40 This is true. Not one person has ever come backstage and said, Terry, what do you mean by that?
    0:32:49 It’s okay, kids. Don’t sweat it. You can get through it. It’s normal. Relax.
    0:32:56 Just a quick thanks to one of our sponsors, and we’ll be right back to the show.
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    0:33:07 And of course, one thing that tends to be top of mind is setting financial goals, getting your
    0:33:14 finances in order. And it’s a mess out there. The hyper complexities of the US economy, global economy
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    0:34:24 What are some of the first steps or tools that you would recommend to someone listening
    0:34:32 who agrees with what you’re saying, but has had no models for repair, has never learned how to
    0:34:38 use any type of approach for repair? And this is something that your direct help and then also your
    0:34:42 books have really helped me with because I did not grow up in a household with repair, right? It was
    0:34:47 basically one person screams, then the other person goes to fix, which they don’t really want to do,
    0:34:55 but it’s their attempt to basically quell the disaster and fury. And that’s it. Then everybody’s
    0:35:00 kind of upset and it never gets addressed. That was the model growing up. What do you suggest to people
    0:35:02 who want to start with repair?
    0:35:08 You know, of course, I’m tempted to say, so are you a screamer or a fixer? But I won’t. I’ll leave
    0:35:08 that alone.
    0:35:11 I’m a fixer. I’m not a screamer.
    0:35:18 Oh, okay. Lucky for your partner. But the problem is the resentment that builds up.
    0:35:19 Yeah, exactly.
    0:35:19 Yeah.
    0:35:26 Yeah. Okay. So repair. First of all, here’s, I like to say I have a number of bitter pills to swallow,
    0:35:32 but if you swallow them, things will be a lot better in your life. And here’s one of them.
    0:35:41 Repair is a one-way street. Everybody gets that wrong. It’s not a dialogue. It’s not, well, these are your
    0:35:48 issues with me. Well, these are my issues with you. No. You have your turn, but not then. Take turns.
    0:35:55 So if you have a disgruntled partner, you are at their service. That’s the first thing to master.
    0:36:01 You know, I like to say, Tim, you’re at the customer service window. Somebody comes to customer service
    0:36:05 window and says, my microwave doesn’t work. They don’t want to hear you say, well, my toaster doesn’t
    0:36:11 work. They don’t want your excuses. Fix the goddamn microwave. Tend to your partner and bring them back
    0:36:17 into repair with you. Tend to them. Put yourself aside and tend to them. What does that look like?
    0:36:28 Two things. First, do I get it? Listen. Don’t argue. Don’t rebut. Empty the well. I’m sorry you
    0:36:33 feel bad. That’s beautiful. Compassion. I’m sorry you feel bad. I love you. I don’t want you to feel
    0:36:39 bad. Help me understand. What feels bad? What’s it like for you? Okay. And then you reflect. This is what
    0:36:48 I hear you say. Did I get it? Yeah. Good enough. Good. Two, is there something I could say or do
    0:36:56 right now that would be helpful? What would you like? Who says that? And then if it’s anything
    0:37:02 short of jumping off the Brooklyn Bridge, give it to them. Be generous. Those are the basics. I could be
    0:37:10 more specific. Let me ask you a follow-up which is related to this. When someone is attempting to do
    0:37:18 this but they’re having trouble biting their tongue because you ask what’s upsetting someone or you ask
    0:37:24 them to describe their feelings and they say, well, when you did this, this, and this, and you disagree
    0:37:29 with their assessment of reality. We already talked about where objective reality doesn’t exist. But
    0:37:36 nonetheless, it could trigger visceral response. What is your advice to people who struggle with
    0:37:40 that? Where it’s like, that isn’t a reflection of reality. Come on. And they want to rebut, but
    0:37:45 they’re not supposed to. How would you suggest they table it? What should they say to themselves? Or do
    0:37:51 you have any other pieces of advice? Well, we both know you’re a nut. Let’s investigate exactly what
    0:37:57 kind of nut you are. Let’s get curious. And actually, let’s get compassion. One of the things I say is
    0:38:04 no one’s a nut to themselves. You know, the paranoid who’s crouched under the desk because the Russians
    0:38:12 have put germs in the ventilating system knows that we’re all going to die. And if you knew that there
    0:38:18 were germs, you’d be under there with them. No one doesn’t make sense to themselves. They don’t make sense
    0:38:26 sense to you. So let go of you and see if you can enter into the world of the person. When you show up
    0:38:32 to our interview with a t-shirt, these are the rules of speaking. I make up. We teach people to say what I
    0:38:39 make up is. No objective reality. What I make up is, you have a very casual feeling about this interview.
    0:38:44 Don’t you know that you’re talking to the great Terry Reel? I’ve had a little formality. And I feel
    0:38:50 really insulted. All right, you’re sitting there going, fuck you. Give me a break. If we were partners,
    0:38:57 you would take a breath and you would go, okay, help me understand. What is it about the t-shirt that
    0:39:03 was so upsetting to you? And then, okay, so you think it was disrespectful. Did I get that right?
    0:39:08 It’s like, I don’t, you’re a nut. I know that Russians didn’t put germs in the ventilating
    0:39:13 system, but I want to understand you. Look, I’m sorry that hurt your feelings. I didn’t mean to be
    0:39:21 overly informal. And then if you really want an A plus, this is really parking your ego at the door.
    0:39:28 I can understand how you might feel like that. And really what it is, is I can understand
    0:39:34 praying, thinking the nutty things you think, if you think that way, that you would feel like that.
    0:39:39 So give it to them. Be generous. I can understand how you might feel like that. Is there something
    0:39:41 I could say or do that would help you feel better?
    0:39:48 Got it. All right. Very helpful. I wanted to shift gears just a little bit. And we can go
    0:39:53 in a lot of different directions. We can also come back to repair because, as you said already,
    0:40:01 I mean, this is practically universally neglected in terms of any type of education that people tend
    0:40:08 to receive, but we’ll park that for a second. I wanted to know what types of deal breakers exist
    0:40:16 when you work with clients. And that could include addictions, psychiatric conditions, et cetera. But I
    0:40:21 wanted you to maybe run us through what that list looks like, because I might want to double click on a
    0:40:27 few of them. So if you go to my website, and I’m supposed to put in a plug for social media,
    0:40:30 you can follow me. May I say how?
    0:40:30 Of course.
    0:40:42 Let me get it right. You can follow me at all socials at capital R real, capital T Terry, capital R real.
    0:40:51 So at real Terry real, or you can go to my website, Terry real.com. Anyway, so I have an article about
    0:40:59 this. Should I stay or should I go? And the tool I use is what I call a relational reckoning. And it’s
    0:41:06 a question you ask yourself. Here’s the question. Am I getting enough in this relationship to make
    0:41:15 grieving what I’m not getting worth my while? Let me say that again. Am I getting enough in this
    0:41:24 relationship to make the pain of what’s missing? Okay with me? And if the answer is yes, it is okay,
    0:41:31 then stop whining and embrace what’s good. You know, work the change to get more, but embrace what’s good
    0:41:37 and stop walking around like a big angry victim. If the answer is no, it’s not enough, then do something
    0:41:44 about it. Lean in and fight. And if it doesn’t work, drag your partner to hopefully an RLT therapist,
    0:41:50 they’re the ones I believe in, and get an ally and get some help. And if that doesn’t work, you’re done.
    0:41:57 So, okay. So in answering the question, what’s a deal breaker? Let me be clear. Deal breakers come
    0:42:04 only after you’ve dragged your partner to a couple’s therapist and one that actually helps. And you know,
    0:42:10 you’ve heard me say, I don’t think most do, but get one that will side with you and be an ally and take
    0:42:18 that person on. Okay. Deal breakers. Basically, do they want to work or not? If you want to work and they
    0:42:27 don’t, you could be done. And that could be an addiction, could be sexual acting out, could be anger, could be
    0:42:34 lying, could be withholding and passive aggression. But if you’re not getting what you want, and the truth of the
    0:42:41 matter is, your partner isn’t going to do the work of giving you more of what you want, you’re done.
    0:42:48 And there are a lot of variations on that. Obviously, if somebody’s got an active addiction and they don’t
    0:42:55 want to work on it, I would not. And people do. People go to Al-Anon and manage, but I’d prefer you
    0:43:03 break up. If somebody’s a rager or mistreating you, if they violate contracts, particularly monogamy,
    0:43:11 if they’re chronic liars, and if they have an untreated psychiatric condition, anxiety, depression.
    0:43:17 And then, this is interesting, and I would really not trust yourself. I would only trust a professional.
    0:43:28 If there’s a massive difference in the maturity level of the two people, the evolution of the two people,
    0:43:38 the immaturity of the unevolved one will start to feel too painful to the more mature one, and they
    0:43:40 should leave and find a different partner.
    0:43:46 So, when you… I guess a few questions related to everything you just said. The first is,
    0:43:54 I have to imagine that in many instances, it’s one partner who not necessarily drags the other person,
    0:43:59 but convinces them to do therapy. They’re not equally enthusiastic about perhaps being in front
    0:44:07 of the therapist. So, I would imagine there’s a grace period of sorts to enlist the other person.
    0:44:18 So, how do you do that if one person is more resistant or stoic, and the other person is
    0:44:22 the one who’s more enthused, who sort of initiated that first session?
    0:44:29 It’s sort of carrot and stick. I talk about leverage, negative and positive leverage.
    0:44:35 Tim, your partner is saying to you this, this, and this. She’s pretty fed up. Are you fed up,
    0:44:43 partner of Tim? Yeah, I’m fed up. How fed up are you exactly? Do you believe her? Why should he
    0:44:49 believe you? And what I’m doing is I’m amplifying the negative consequences. They’re there, but you’re
    0:44:55 not looking at them. So, my first move is to empower your partner to be firm and speak up to you,
    0:45:01 and I use that as leverage to get your interest. So, this is the negative thing that I can help you
    0:45:08 avoid. And here’s the positive thing I can deliver. Would you like a happier, warmer, sexier partner?
    0:45:15 Okay. And if you have kids, this is a big one. Hey, Tim, what kind of father did you have?
    0:45:24 What kind of father do you want to be? I got bad and good news. If you don’t do this work,
    0:45:32 you’re going to do some version of what got done to you to them. You want to do that? Would you like
    0:45:38 to be a better father than the one you grew up with? Okay, well, you got to let me help you. And a lot
    0:45:44 of particularly men who won’t do, it’s hard work, this work. They won’t do it for themselves. They won’t
    0:45:52 do it for their witty wives. They will do it to spare their children. So, I get buy-in. And it’s a
    0:45:57 combination of, this is what’s going to happen to you if you don’t change. And this is what could
    0:46:02 happen for you if you do. Here’s the consequence. Here’s the reward.
    0:46:08 And when you’re talking about deal breakers, could you just clarify in what sense they are deal
    0:46:13 breakers? Does it mean that you will not work with them as clients until they address one of those
    0:46:19 deal breakers? For instance, they have addiction to alcohol or gambling or whatever it might be.
    0:46:23 I found it interesting that you mentioned the anxiety and depression because one of the topics
    0:46:31 I wanted to talk to you about is male depression. And I guess I’m curious if you work with some of
    0:46:37 those in tandem or if people are kind of left to their own devices to figure it out.
    0:46:44 never, never do that. I never confront somebody and then let them swing in the wind. I’m always right
    0:46:50 next to you telling you, okay, this is what you’re doing that ain’t working. Let me take your hand and
    0:46:55 teach you what does work. And that’s different than a lot of other therapies. We get, roll up our sleeves
    0:47:03 and get granular. Tim, this isn’t you. I’m just, Tim, do you notice that your face is kind of frozen when
    0:47:08 you talk and you’re speaking a monotone and your wife is out of her mind right now because nobody’s
    0:47:13 ever said this to you, but she, she’s bored as hell next to you. Look, this is what I want you to do as
    0:47:18 we learn to, we learn for you to start speaking about your feelings. I want you to go like this with your
    0:47:26 face. Animate it. I want, yeah. Let me see a little oomph here. I mean, that’s what I call micro-coaching.
    0:47:32 And we roll up our sleeves and get right next to you and teach you how to do it better. We call them
    0:47:42 preconditions. Addiction, acting out, psychiatric conditions. Acting out either violence or sexual acting out.
    0:47:49 We will not take couples if there’s domestic violence. You go off to a safety program. You go
    0:47:54 off to a perpetrator program. I don’t ask people to tell the truth to power if it’s dangerous.
    0:48:02 You know, safety for, about the others, sexual acting out, addictions, psychiatric disorders.
    0:48:09 RLT therapists will meet with the couple, but only to talk about the issues. What are you going to do
    0:48:15 about your depression? What are you going to do about your womanizing? How are we going to settle
    0:48:23 this? The idea is it would be bullshit for me to pretend that I can help you and your partner get
    0:48:30 closer while you’re still engaged in this stuff. So sobriety first. I will meet with the couple,
    0:48:36 but to deal with what you’re not dealing with. Then we can work on your relationship.
    0:48:43 So let’s double click on your first book. I don’t want to talk about it because I know
    0:48:50 Peter Atiyah, who’s an old friend of mine, of course, very well-known doc these days is a huge
    0:48:57 fan of this book. I have not yet read it. I apologize for that, but I would love for you to perhaps
    0:49:04 describe what people get wrong about male depression, or we could dive directly into covert depression,
    0:49:10 because I’m wondering how many of these preconditions might be explained by depression as
    0:49:13 opposed to being separate problems.
    0:49:18 First of all, for those who haven’t, please read Peter’s book, Outlive. It’s great. In the last
    0:49:25 chapter, it was about his work with me and Esther Perel, about his own psychological work. And also,
    0:49:29 if I may, Peter had a podcast that we did together, and he talked about his work with me. It was very
    0:49:37 moving. So look those two things up. Male depression. When I wrote that book, it’s 30 years old. It’s
    0:49:43 selling as well as my new books, by the way. It’s really been a keeper. Depression was seen as a
    0:49:51 woman’s disease, and I argued against that. And what I said is that a lot of men have the same kind of
    0:49:58 depression that we normally think of. I call it overt depression. But a lot of men, unlike women,
    0:50:06 have what I call covert depression. You don’t see the depression. You see what the man is doing to
    0:50:13 defend against the depression. And many of the problems we think of as typically male may be fueled
    0:50:23 by depression. So self-medication, rage, philandering, radical withdrawal, all of these may be symptom of
    0:50:29 an underlying depression. A lucky guy gets what we call a dual diagnosis. You’re, you know,
    0:50:34 forgive me, I can’t be, you know the joke. You’re terminal, I want a second opinion. Okay,
    0:50:43 you’re ugly. It’s like, it’s like, okay, the bad news is you’re addicted. And the worst news is
    0:50:48 underneath the addiction, you’ve got a depression. Lucky guy gets a dual diagnosis. Unlucky guy gets
    0:50:54 one or the other. If you stumble into an addictions person, they’ll clean up your addiction, but they
    0:50:57 won’t deal with them. If you go to a psychiatrist, they’ll give you a mass period of depression,
    0:51:01 but you’re drinking like a fish. First, you have to deal with the defenses.
    0:51:09 When they settle down and move into some level of sobriety, then the underlying depression comes
    0:51:15 to, you don’t even have to go after it. It comes up. I say the cure for a covert depression is an
    0:51:22 overt depression. And once the pain comes up, you deal with it. But I think part of the reason why
    0:51:29 that book has lasted for 30 years is there’s a third piece, which is not only do men express depression
    0:51:37 differently, but the ideology is different. Girls and women get depressed because they famously lose their voices
    0:51:48 and blame themselves and turn inward. Boys and men get depressed because of what I call normal boyhood trauma
    0:51:59 under patriarchy. We are taught at 3, 4, or 5 years old to deny our vulnerability, to disconnect from our feelings,
    0:52:08 to disconnect from others, all in the name of autonomy. We cut off half of our humanity.
    0:52:15 The feelings, the vulnerability connection, really in some ways the most rich, nourishing parts of what
    0:52:22 it means to be a human. And that cut off, which is imposed on boys, I have story after story,
    0:52:35 that cut off is traumatic. And it also renders you isolated and lonely. So there’s a lot of trauma.
    0:52:42 That trauma becomes depression. That depression becomes acting out of self-medication. And if you
    0:52:50 really want to heal someone, you hit all three layers. First, the defenses, then the depression,
    0:52:59 then the childhood trauma. How do you think about teasing out when, for instance, addiction is
    0:53:07 paired with underlying depression, maybe downstream of it versus independent? Because I suppose there’s
    0:53:13 a risk of asking a barber if you need a haircut in the sense you go to the surgeon, they tell you you
    0:53:18 need surgery. You go to the fill in the blank, right? They tell you that you need whatever their
    0:53:23 specialty happens to be. Just like you mentioned with getting the single diagnosis versus the dual
    0:53:30 diagnosis. So how do you determine if something is actually paired with underlying depression, since
    0:53:34 that’s the sort of example we’re talking about in men, versus independent?
    0:53:39 It’s really simple. When the person starts to get sober, do they get depressed?
    0:53:44 And the depression that they get looks just like psychiatric depression.
    0:53:48 I see what you’re saying. So if they’re a workaholic and they pair that down, does the
    0:53:52 depression then have room to breathe and express itself, basically, when the coping mechanism is
    0:53:55 removed in some capacity?
    0:54:00 Yeah. As opposed to you remove the coping mechanism and, oh my God, I’m so much better.
    0:54:16 But 99 out of 100, you go from sobriety to trauma. You have to deal with the underlying trauma. My great
    0:54:24 mentor, Pia Melody, a great legend in the 12-step community, ran the meadows for 70 years. First,
    0:54:31 the addiction, then the personality issues, and then underlying childhood trauma. If you don’t deal
    0:54:35 with the underlying trauma, it’s going to be hard for that person to stay sober.
    0:54:45 What type of approaches or modalities do you favor for working with trauma when you get to that layer?
    0:54:51 We like to do trauma work with your partner sitting next to you, and we’re unique in that.
    0:54:56 And I’ve got to tell you, I’ve argued against what I call toxic individualism in this culture,
    0:55:04 and psychotherapy is up to its eyeballs in supporting individualism and supporting patriarchy.
    0:55:09 I want to ask you about this word, patriarchy, because you have so many messages that I think
    0:55:17 I want to convey to not just a male audience, but I have a very large male audience, and I feel like
    0:55:24 patriarchy can be a very loaded term, and that there are matriarchal or matrilineal,
    0:55:29 there are patrilineal societies, both of which function pretty well. And I’m just wondering how
    0:55:36 you think about using versus not using that term, because I feel like there’s a risk that you might
    0:55:41 turn off men who actually need to hear a lot of what you have to say. How do you think about that?
    0:55:48 It is what it is. So let me talk about what I mean, and then we can talk about the marketing of it.
    0:55:53 I make a decision between what I call political patriarchy and psychological patriarchy.
    0:56:00 And political patriarchy is the oppression of women by men. It’s all over the globe, and
    0:56:09 you know, it’s deadly in some cultures. It’s a very real thing. Psychological patriarchy is basically
    0:56:17 traditional masculinity writ large. Oh, double back. But psychological patriarchy, traditional
    0:56:29 masculinity, guys, listen up, is a system that does damage to everybody. Everybody. And does deep,
    0:56:36 deep, deep damage to our relationships. What do I mean by that? Let me just take traditional
    0:56:43 masculinity. The essence of traditional masculinity under patriarchy, the overarching system, is
    0:56:50 invulnerability. The more invulnerable you are, the more manly you are, the more vulnerable you are,
    0:56:56 the more girly you are, and that is not a good thing. And of course, we both know there’s been a huge
    0:57:03 resurgence. You know, a backlash. Don’t tell us we’re bad people. I’m not talking about not being
    0:57:10 powerful. I’m talking about not being dominant. There’s a difference. Rhianne Eisler talks about
    0:57:17 power over versus power with. I want men to be powerful. I also want women to be powerful. I want
    0:57:24 all of us to be whole. And what patriarchy does is what Carol Gilligan calls the binary. These human
    0:57:33 qualities are feminine. A good man has none of them. These human qualities are masculine. A good woman has
    0:57:38 none of them. And it’s what Olga Silverstein called the halving process. You take a whole human being,
    0:57:47 you draw a line down the middle, half of humanity say goodbye to. That is not healthy. That’s not good
    0:57:54 for anybody. So vulnerability, for example, what we do, the way we quote-unquote turn boys into men
    0:58:00 under patriarchy is through disconnection. We teach them to disconnect from their feelings.
    0:58:05 There’s hard research. Three, four, five. Little boys have more feelings than little girls,
    0:58:10 actually. They’re more sensitive. But by three, four, five, they know better than to open their
    0:58:18 mouths and say anything. They’ve read the code. So no vulnerability, no emotion, not too connected to
    0:58:24 others. You’re independent. Great. Here’s what I say. I would say it to you if you showed up in my office.
    0:58:31 Tim, the things you learned as a boy about what makes a good man are the very qualities that will
    0:58:34 ensure that by today’s standards, you’ll be seen as a lousy husband.
    0:58:44 Across the board, I’ll just deal with heterosexuals for a moment. Women want men’s hearts. They want
    0:58:51 connection. Tell me what the fuck you’re feeling. Open your mouth and share with me. When I come to
    0:58:59 you with a feeling, be compassionate and not dismissive. Well, guess what? All of that goes against what was
    0:59:06 imposed on you as a boy about how to handle yourself as a man. But one of the things I say is moving men,
    0:59:14 women, non-binary folk into true intimacy is synonymous with moving them beyond traditional gender roles,
    0:59:21 beyond patriarchy. Men have to move into vulnerability and open their hearts. Women have to move into
    0:59:30 assertion with love, not with harshness, but with love. And doing that on both sides moves beyond
    0:59:34 anything that this culture teaches us. It’s pioneer work.
    0:59:39 All right. Thank you for unpacking that. We might come back to it. I’m happy to talk about that more.
    0:59:42 I have follow-up questions, but I don’t want to take us off track with the trauma question,
    0:59:49 because you were talking about one of the defining and unusual characteristics by conventional therapy
    0:59:57 standards is that RLT does trauma work with the partner present. That’s where I then took us on a
    1:00:02 side quest with the question about patriarchy. You know, as a relational therapist who argues against
    1:00:09 exaggerated individualism, look, here’s the thing. We’ve never wanted more from our relationships than we do
    1:00:14 right now. It’s historically new. We don’t think historically, so we don’t get this. But
    1:00:22 our parents, grandparents, a companionable marriage was plenty good enough. But we want more. We want
    1:00:27 real intimacy and sustaining. We want to hold hands, walk on the beach, have heart-to-hearts, have great
    1:00:35 sex in our 60s and 70s. I mean, we want to be lifelong lovers. This is new. Marriage was never built for that.
    1:00:41 Go into Western literature and find me a passion at marriage. All passion is adulterous.
    1:00:42 It’s new.
    1:00:49 Yeah, it’s new. But we live in an anti-relational culture. That’s patriarchy. We live in a culture
    1:00:59 that’s about up, down, wind, lose, right, wrong, no. We have to wake up to ecological wisdom. We’re a team.
    1:01:06 We’re in this together. What do you need, honey? It’s in my interest to keep you happy. That’s the
    1:01:12 new world order. And, you know, not to disarm man, but I do get these big burly guys, and they say,
    1:01:18 why should I have to work so hard to please my wife? And I go, knock, knock. You live with her.
    1:01:27 It’s in your interest. That’s what I teach people. It’s in your interest to learn how to do this stuff.
    1:01:33 And also, I would just say, for clarification, that you mean to keep someone happy, but in a
    1:01:38 interdependent, not codependent way, right? Because it’s easy to go into that fixing mode,
    1:01:41 and people think they’re making someone happy.
    1:01:45 You’re right. And I didn’t say, it’s in your interest to make them happy.
    1:01:48 What I really say is, it’s in your interest to take care of your biosphere.
    1:01:55 If you ride in the one-up, at some point we should talk about this. If you’re more in the one-up,
    1:02:03 and you’re more entitled, demanding, dominant, you don’t listen, you got to come down off your high
    1:02:09 horse. If you ride in the one-down, like a fixer, oh my God, oh my God, my partner’s upset,
    1:02:15 codependent. You need to take a breath. What your biosphere needs is for you to be assertive
    1:02:24 and be more conflictual and fight a little more. Stand up for yourself. So you have to correct what’s
    1:02:31 off. It’s not one-size-fits-all. It’s what’s off for you. If you’re one-up, come down. If you’re one-down,
    1:02:38 like a fixer, then assert yourself and take some risks. But both are vulnerability. When we think of
    1:02:43 vulnerability, we think of sensitivity. But for a fixer like you, standing up for yourself, and oh my
    1:02:51 God, they may get mad at me, that’s vulnerability for you. So what does my biosphere need? You know,
    1:02:58 Carol Gilligan says, there can be no voice without relationship. So come down off your high horse if
    1:03:05 you’re dominant. There can be no relationship without voice. So I would work with someone like you, and I
    1:03:12 would have you, okay, I want you to identify what you’re feeling. I want you to identify what you want
    1:03:18 and need right now. Don’t worry about pleasing them. What does Tim want? And I want to teach you how to
    1:03:25 articulate that in a way that might get listened to. May I hypothesize about you?
    1:03:26 Sure. Go for it.
    1:03:31 This could be wrong, but here we go. What I make up, as we say. So you have this dominant,
    1:03:33 I’m assuming, father.
    1:03:33 Yeah, his father.
    1:03:40 And this codependent, unhappy mother. This is what I call the unholy triad of patriarchy.
    1:03:46 You wonder why so many men are love avoidant or avoiders. Well, here’s why. You have an
    1:03:52 irresponsible or shut down father. You have an unhappy mother. You have, and I guarantee this
    1:04:01 was you, a sweet, sensitive, big-hearted young boy. The mother doesn’t have to do a thing to
    1:04:07 enmesh him, to use him. That boy looks at his unhappy mother and says, what can I do to make
    1:04:13 her happy? And he lets go of what he wants and needs and becomes her caretaker emotionally.
    1:04:20 Grows up, and his template for relationship is, I’m a caretaker. I’m a fixer. I got to take care
    1:04:27 of them. My needs, nobody gives a shit. So what that breeds, maybe you, maybe not, is what we call
    1:04:33 love avoidant. You live behind walls. Because relationships mean I surrender my, you know,
    1:04:39 my needs and caretake them. I’m a human, so I need relationships. I pull them in. But once they’re in,
    1:04:45 I got to keep them at arm’s length or they’ll eat me alive. So you live behind walls to protect
    1:04:48 yourself. That’s that adaptive child. How am I doing?
    1:04:56 I mean, you’re 100% spot on. I think at the very end, I had a question in my mind as to
    1:05:01 whether I have those types of walls, because I don’t know what they might look like.
    1:05:05 So perhaps, could you give me an example of what those might look like? And then I could tell you.
    1:05:11 How good are you at identifying what you want in a relationship and assertively going after it?
    1:05:17 I’d say pretty good at identifying. Could be a lot better at proactively going after it
    1:05:21 and requesting it. Tend to be very indirect. That would be accurate to say for sure.
    1:05:27 Yeah. And the cost of that indirectness is you don’t get your needs met, and then resentment grows,
    1:05:31 and then whatever. So I have eight million sayings in my mind.
    1:05:34 Make him progress. Make him progress. I’ve improved a lot.
    1:05:44 I can feel that, by the way. I can feel that. I would teach you, the cure for love avoidance is
    1:05:51 negotiation. I would teach you to identify what you want and lean in and have the daring break the rules
    1:05:57 and say, hey, you know what? I don’t want to eat Indian tonight. I want to eat Japanese.
    1:06:03 And the last two nights, we ate what you wanted, and tonight we’re doing Japanese.
    1:06:06 Well, I don’t like that, Tim. Well, okay.
    1:06:11 And, you know, for you fixers, I say, let the bad thing happen.
    1:06:18 You know, that adaptive child part of you is petrified of conflict. You don’t want to make dad
    1:06:23 angry, and you don’t want to make mom unhappy. You’re a fixer. You’re a good boy, and you want
    1:06:30 to bring peace. Well, this is where trauma enters into our relationship. That adaptive child part of
    1:06:37 you has no model for healthy conflict. It’s either yelling and screaming or giving in.
    1:06:43 And, you know, we children, we look at mom and dad, we go, I’ll be that one. You looked at mom,
    1:06:49 I’ll be that one. I don’t want to be dad. I don’t want to be that aggressive. So you don’t have a
    1:06:55 healthy template for healthy aggression. Didn’t have that model. Yeah. Yeah, me too. I had a violent
    1:07:02 father. I would teach you how to have healthy conflict and feel good about that, but it would be
    1:07:11 very scary initially. So you nailed a couple of things that I want to revisit. So the first,
    1:07:16 and this will come back into the patriarchy thing too, because what you do, Terry, is so powerful and
    1:07:21 so important. I want as many men to listen to it as possible, which is why I’m talking about the
    1:07:26 patriarchy piece. It’s not because I disagree with a lot of what you’re saying, although I do have some
    1:07:32 clarifying questions. So one thing you said is, you hypothesized, right? The story you make up is
    1:07:38 that I was very, very sensitive, or I was a very sensitive young kid, which is true. I was very
    1:07:44 sensitive, much more so than my schoolmates. And then for a host of reasons, really also including
    1:07:51 some pretty terrible childhood abuse, not from my family, ended up trying to, yeah, I’ve written about
    1:07:58 it extensively, but yeah, maybe another time. But the upshot of it is that I turned that off, right?
    1:08:04 Emotions, insensitivity, or reliability. So I completely compartmentalized that, locked it, put it
    1:08:11 away. And that continued to be the case. And I paid a lot for that. There was some upside. There’s some
    1:08:15 upside. I had a very high pain tolerance. I could handle certain things. I could be very aggressive and
    1:08:22 take a lot of shots in the course of doing various things, competitive sports, business, whatever. So
    1:08:27 I had some quote-unquote success from that, but there was a lot of collateral damage. And then around
    1:08:35 2013, for a number of reasons, including a relationship I thought was going to end in marriage and kids
    1:08:45 coming to a halt, decided to reopen the doors and sort of reactivate that sensitivity.
    1:08:49 So that’s been a project for the last 12 years or so.
    1:08:52 Brilliant and courageous, both. Congratulations.
    1:08:59 Thank you. Thank you. And so that’s been an incredibly rewarding and challenging path thus far,
    1:09:05 and it continues. I don’t regret having done that. My question, I suppose, and this might seem a little
    1:09:11 out of left field, is that when you’re talking about men being available to their partners and
    1:09:19 emotionally attuned, and I know I’m using different vocabulary. I agree with all of that. But I suppose
    1:09:27 some people listening might feel like men and women might be positioned as equivalents in a lot of ways,
    1:09:33 sort of emotional doppelgangers. And I’m just wondering if you feel like there are any patterns in terms of
    1:09:38 male and female differences that you spot again and again that don’t need to be fixed, that they’re
    1:09:43 actually just, whether intrinsic or otherwise, sort of differences to embrace. And I’m just curious
    1:09:49 what your thoughts are there. I tend to think there are, but I’m curious what your position is on that.
    1:10:00 I don’t know. Who are we beyond our socialization? I don’t know. What I do know is that the bifurcation
    1:10:06 of men and women under patriarchal culture, which is virtually ubiquitous in the world,
    1:10:17 is so strong. You gave up your sensitivity because your sensitivity was punished. And the playground is the
    1:10:24 greatest enforcer of traditional roles. You learn. Three, four, five-year-old boys learn to keep their
    1:10:31 mouths shut or they’re going to get punished. And for the guys out there, I got to say, for a girl to
    1:10:39 cross into boy land is like, no, she’ll get some shit. For a boy to cross into girl land evokes violence,
    1:10:47 emotional, and I’m sorry, at times, even physical violence. It’s dangerous to break the rules.
    1:10:55 It’s dangerous to stand up for being whole in this culture. And I talked to parents about having their
    1:10:59 boys be literate, gender literate. Can I tell you a story?
    1:11:01 Of course. I love your stories.
    1:11:10 So when my kids were little, I’ve got two kids. One’s a massive jock, Justin, and one is a gay doctor,
    1:11:16 ballet dancer, danced professionally, and he’s got five. Anyway, they were both amazing and very,
    1:11:23 very different kids. And we went off to vacation, like the Dominican Republic, and they had cornrows
    1:11:31 put in their hair. The kids did that. My little one, Alexander, who turned out to grow up to be gay,
    1:11:37 did his whole head in cornrows. And they were like green, no, pink and gold, his favorite color.
    1:11:43 His older brother, Justin, the jock, had a couple of like Keith Richards, cool rock and roll, you know.
    1:11:47 All right, it’s time to go to school. We’re back from vacation.
    1:11:53 Belinda and I sit him down and go, here’s the deal. If you go to school with that in your hair,
    1:11:58 you may get crap from the other kids. If you don’t go to school with that in your hair,
    1:12:03 you may feel like you’ve missed out on expressing yourself. And it could be the kids are going to love
    1:12:09 that stuff in your hair. I don’t know. What do you guys want to do? It’s not my decision, it’s yours.
    1:12:14 And we talked to boys about, do you want to express yourself and deal with the crap you’re
    1:12:21 going to get? Or do you want to comply and deal with the inauthenticity of that? It’s your choice,
    1:12:27 not ours. I don’t make those choices for my boys, but it’s an on-the-table conversation.
    1:12:34 So they’ve all said, sure. And as the older one, Dustin, the Keith Richards, puts his foot in the car,
    1:12:41 goes, I can’t do it. And we wind up cutting his hair. His brother, Mr. Pink and Gold,
    1:12:48 looks like the toast of the town, but it could have gone another way. So I would teach young Tim
    1:12:57 how to negotiate his sensitivities so that when they were welcome, they were overt. And when they were
    1:13:04 unwelcome, you put up a shield of toughness to protect yourself and having some sense of which
    1:13:05 moment is which.
    1:13:11 How did you navigate that with your boys? Like, how did you raise your boys? I’d be so curious to hear
    1:13:20 more about it because there is a time to, it’s not limited to men, of course, or boys, but I think
    1:13:25 there’s a lot of value placed. And I don’t think this is necessarily a bad thing on competition and
    1:13:30 winning and so on and so forth. And I’m just so curious, since you mentioned the jock in particular,
    1:13:34 how did you think about raising those two boys? And did you raise them any differently?
    1:13:41 I did. No, they were both raised similarly to one another, but they’re very different from the
    1:13:47 culture at large. It’s funny, we just had our first relational life therapy annual conference,
    1:13:53 and my sons got on stage with me. And the older one, Justin, the jock, was very funny. He looked at the
    1:14:00 crowd and he said, you know, being the son of two therapists, the way I grew up, you want to talk to
    1:14:07 me about how your nanny had sex with you when you were five or your deepest anxiety, I’m there,
    1:14:13 no problem. It took me into my 20s to learn how to sit on a bar stool, have a beer and talk to guys
    1:14:24 about a game. Nobody’s perfect. You know, the thing is, I want whole people. And going back to people
    1:14:31 may be turned off by what I’m saying, it absolutely kills me when people describe my work as Terry’s
    1:14:41 I’m trying to feminize men. No, I want whole human beings. I want smart, sexy, competent women. I want
    1:14:51 powerful, big-hearted, compassionate men. We don’t need to have ourselves in compliance to the world order.
    1:15:01 We can be whole. And the issue is, whole and adaptable. What is this moment calling for? And
    1:15:03 I got to tell this story. This is one of my favorite stories.
    1:15:04 Please.
    1:15:11 So I had the privilege of going to Maasai land in Tanzania with another family who knew this
    1:15:19 particular compound, these guys, very well. It took 10 hours of driving to get to them. They were
    1:15:25 remote. And this is the real deal. I mean, you know, we’re talking, you know, earlobes down here and
    1:15:29 everybody had, and they have spears and they kill lions. And these are real warriors.
    1:15:37 So I had a men’s group with the elders for four nights running, and we talked about everything.
    1:15:43 So I go like this to them. In the United States, there’s a debate about what makes a good man,
    1:15:49 Marani, warrior, all one word. What makes a good Marani? Some people say a good Marani is sensitive
    1:15:56 and thoughtful and kind. Some people say a good Marani is fierce and tough and no bullshit.
    1:15:59 What do you guys think? Which is it? True story, Tim.
    1:16:05 So this little guy has got to be 4’3 and 1,000 years old, crooks his finger, and he sounds like
    1:16:12 he’s totally pissed at me. And it goes from Maasai to Swahili to English to Swahili. And this is what
    1:16:19 he says. I have no interest in talking to you about what makes a good Marani. I could care less. But I
    1:16:25 will talk to you about what makes a great Marani. He said, when the moment calls for fierceness,
    1:16:31 a good Marani will kill you. Don’t mess with him. I mean, he’ll kill you. When the moment
    1:16:36 calls for a good man calls for tenderness, a good Marani will lay down his sword and shield and be
    1:16:43 sweet like a baby. A great Marani is a man who knows which moment is when.
    1:16:45 That’s good. Yeah, that’s very good.
    1:16:52 I want whole people who can adapt to what’s in front of them. That’s health.
    1:17:04 How did you and your wife think about changing how you would raise your kids from how you were raised?
    1:17:10 How do you think about that? And just be curious to hear you approach that from whatever angle makes
    1:17:10 sense.
    1:17:17 Well, as you probably know, both my wife and I came from terrible trauma, terribly violent families.
    1:17:25 I wouldn’t wish it on anybody. Four books, 40 years. Here’s probably my single most famous quote.
    1:17:29 You know, they say it’s the height of pretension to quote yourself, but I’ll do it.
    1:17:39 Family pathology rolls from generation to generation like a fire in the woods, taking down everything in
    1:17:46 its path until one person in one generation has the courage to turn and face the flames.
    1:17:53 That person brings peace to their ancestors and spares the children that follow.
    1:18:02 Belinda and I made a rock solid commitment that we were not going to leak the kind of reactivity
    1:18:10 and violence that we grew up with on our kids. And we didn’t. We did it on each other. We had a real
    1:18:19 rock’em sock’em marriage for years. We were both fighters, but we spared the children. And they know that.
    1:18:27 And they’re really robust, radiantly healthy boys. I am the son of an angry, depressed father.
    1:18:35 He was the son of an angry, depressed father. I have two boys. Neither of them say that,
    1:18:41 and neither were their children. And that is the greatest achievement of my life.
    1:18:48 I mean, it’s an amazing achievement. And I’d love to get a little more, not microscopic,
    1:18:54 but granular in the sense that a lot of people say they want to change. A lot of people have
    1:18:58 New Year’s resolutions and they say, you know what? I’m not going to be the diabetic my parent
    1:19:03 was because I can fix it. I can change it. And they don’t change. So I’m wondering how,
    1:19:09 especially since you had the rock’em sock’em experience in your marriage, what were the actions
    1:19:18 you took or the strategies you had to check yourselves and ensure that you weren’t letting
    1:19:22 those older inherited behaviors bleed into your parenting?
    1:19:28 Well, first of all, get help. Men don’t get help. In the book one, I said,
    1:19:32 a man is about as likely to get help for depression as he is to ask for directions.
    1:19:39 You know, if you come from a tough background, I say this to the people I work with all the time.
    1:19:48 You can’t come from what you came from and have the happy, healthy family you want without doing
    1:19:53 a shitload of therapy, a shitload of work. Men’s groups, women’s groups, 12-step groups,
    1:19:59 therapy, but therapy that works. But the first thing I want to say is, thank God you don’t have
    1:20:04 to do this on your own because you won’t know what to do. Get help. And get help that helps.
    1:20:12 Years and years of spiritual work. I’ve been meditating over 50 years and all stripe of
    1:20:17 therapy work. There’s a saying, therapists are people who need to be in therapy 40 hours a week.
    1:20:24 I became a professional therapist to heal myself. And then I became a family therapist to learn how to
    1:20:31 have a relationship. I mean, I was so far behind the starting gate. In 12-step, one of these folks say
    1:20:41 is the last phase is gratitude. I was so on the ropes. Unlike a lot of people, if I did my defaults,
    1:20:46 I’d be dead now. That’s true. A lot of my friends that I grew up with are dead. If I did what I learned,
    1:20:57 I’d be dead. I had no choice but to go under or reconfigure myself. And that’s a gift. The same
    1:21:02 with Belinda. And we are. We’re reconstructed human beings. Belinda calls us retreads, you know,
    1:21:09 like a tire. And I love reconstructed human beings. We have a lot of depth. And if I can do it, you can
    1:21:14 do it. There’s a way to do it, no matter where you come from. But you’ve got to be willing to do the
    1:21:16 work. And it’s hard goddamn work.
    1:21:23 What do your group therapy experiences look like? I remember, I don’t think you would mind
    1:21:28 me saying this. I’ll double check with them after we finish recording. But Kevin went through a group,
    1:21:33 I want to say, for lack of a better way to describe it, sort of therapy experience with seven or eight
    1:21:38 people. He didn’t tell me anything. Men. Men. And he didn’t tell me anything about the content,
    1:21:43 of course. But it had a really big impact on him. And I’m curious what the format was,
    1:21:47 what the rules looked like for a men’s group like that.
    1:21:52 We start off with check-ins. How’s everybody doing? What’s on your mind?
    1:22:02 And then either we move into a theme that emerges. So my practice is 10 full-pay people and four pro
    1:22:09 bono at any given time. And the 10 who pay, they tend to be high rollers. So here’s a group of some of
    1:22:17 the bigger mover and shaker guys in the world right now. We had a hilarious time talking for two hours
    1:22:24 about how we were all petrified of our wives. So sometimes a theme will emerge. Fathers, anger,
    1:22:33 self-medication, being afraid of our wife. And or as the check-in evolves, one person will like pop.
    1:22:44 And I’ll go, Dave, do trauma work with you. We’re not going to do it. Just go around anyway. But if
    1:22:50 you were in the group, at some point, I would say, I want to go back to that little boy who learned how
    1:22:58 to be a fixer. How old were you when you first adopted that? Four or five is whatever it was. Close your
    1:23:06 eyes, go into your body. Find that four-year-old boy. Ask him to come out and sit in a chair facing
    1:23:12 you. What’s he look like? How do you feel toward him? What do you want to say to him? What does he need to
    1:23:17 hear from you? What’s it like for him? How does he respond to what you just said? And I get into a dialogue
    1:23:26 between you and this little boy. Of course, it’s very emotional. And it ends always with you saying to that
    1:23:36 little part of you, I’m here now. I can take care of you. Your angry partner may not be available,
    1:23:45 and that’s frightening to you. But I’m available. We don’t need her. You turn to me. And that’s
    1:23:52 transformative. So I do deep trauma work in the men’s group, or we do a theme, or we just all hang out and
    1:23:56 talk about what’s going on in our lives. Any or all of the boat.
    1:24:02 Are there any guidelines for how people can respond to what someone else says or discloses?
    1:24:07 Or I’m just thinking there are sometimes rules in organizations like the Entrepreneur’s Organization
    1:24:14 and in forums and things like this, in these smaller sized groups. If somebody was thinking about
    1:24:18 creating something like this for themselves, and I know it’d be good to have a professional involved,
    1:24:23 of course. But are there any other rules or guidelines that you think are helpful in these
    1:24:23 types of groups?
    1:24:28 As you know, I have 8 million sayings, and here’s one of them. Generally speaking, unsolicited advice
    1:24:29 doesn’t go very well.
    1:24:31 Yeah.
    1:24:38 So we all learn to have good boundaries in these groups, which we can double back and
    1:24:45 talk about. A core principle of RLT is what we call full respect living. I may disagree with
    1:24:52 how you think, but I hold you in respect. It’s a part of the culture of the group that we speak
    1:24:59 to one another with humility. This is what I’m making up, Tim. And with respect. No one in these
    1:25:04 groups that, well, a fucking asshole. How can you do this? We just don’t talk to each other that way.
    1:25:07 And I never had to make that explicit. It just happens.
    1:25:13 When you were talking about identifying the age of the little boy and having him sit in the chair,
    1:25:20 for some people listening, they might hear echoes of, say, internal family systems, IFS. Does your
    1:25:25 approach, is it similar to that? Does it differ from it? How do you think about that?
    1:25:30 Let’s do this briefly, because this could be a whole. There are some similarities. For example,
    1:25:38 there’s a three-part part of the psyche. What I call the wise adult has some correlation to what
    1:25:43 Dick calls self. What he calls protectors and managers has some correlation to what I call the
    1:25:48 adaptive child. And his exile is my wounded child. So there’s some similarities, but there are also some
    1:25:55 very distinct differences. I don’t believe that the adaptations that you learned as a kid are all
    1:26:04 defensive, are all about protecting the wound. And I believe there are bad parts. Dick is almost a
    1:26:10 religious fervor that there’s no such thing as a bad part. No, there are grandiose, retaliatory parts
    1:26:17 of you that you really need to corral. And there’s also entitlement and privilege. And it’s not all
    1:26:24 grouped around protecting a vulnerability. We think that in psychiatry, too. We think all grandiose
    1:26:30 behavior is a defense against shame. No, some grandiose behavior is just entitlement and hatred.
    1:26:36 That’s part of our humanity. You know, I don’t think Hitler killed millions of Jews because he was
    1:26:43 protecting a vulnerable part of himself. There’s more to it than that. So we take on some of the
    1:26:52 issues of grandiosity and entitlement and some of the less savory parts of our humanity in a way that
    1:27:00 I don’t think IFS quite does. Broadly speaking, do you think there are any new or particular challenges
    1:27:07 with modern relationships, whether it be dating or marriage? Anything that is relatively kind of new
    1:27:14 on the scene, in your opinion? Well, polyamory is interesting. Yeah, let’s talk about it. Fire away.
    1:27:21 Belinda and I spent three months in Costa Rica and amongst the young expats who can’t find a monogamous
    1:27:30 couple anywhere. And polyamory is a real challenge. Monogamy is the challenge, too. I used to say,
    1:27:38 monogamy is unnatural and open marriage is like, wow, hold on. So people trying to, you know,
    1:27:46 there are people experimenting with different models of intimacy. And okay, open the doors and
    1:27:53 there are challenges. Yeah. I remember I was chatting with someone who had experimented with
    1:28:04 every variant of polyamory and she referred to it as polyagony. That was her label for it. But I would
    1:28:09 love to know, are there challenges for monogamy now that didn’t seem to exist 20 or 30 years ago
    1:28:16 or that are just much more exaggerated now? Yeah, a number of things. First of all,
    1:28:23 we men are trying to figure out what the hell we are. And, you know, someone wants to describe my work
    1:28:29 as women have had a revolution and now men have to deal with it and no one knows what to do. Women have
    1:28:38 had a revolution and they are speaking up and they are insisting on intimacy from us guys in ways that are
    1:28:46 exactly in conflict with our traditional role as men. You know, Eric Erickson said,
    1:28:54 it’s a sign of a healthy culture that socialization practices in childhood equip you to succeed in your
    1:29:01 adult roles. And it’s the sign of a culture in transition when there’s a disjuncture between the
    1:29:08 two. And for men, this is this juncture. What traditional masculinity teaches you as a boy,
    1:29:16 whether you want it or not, often through punishment, by today’s standards, will give you problems in your
    1:29:21 relationship. You got to be vulnerable. You got to open your heart. Literally, you have to reconfigure
    1:29:28 masculinity in order to be a good partner these days. And people need help with that. The cultural
    1:29:36 response to feminism and women’s empowerment has been a big backlash. You know, the manosphere and
    1:29:46 that sobering movie, Adolescence, there’s a big resurgence of, I’m a man and I’m tired of being told
    1:29:52 I’m bad and go screw yourself. It ain’t going to work. The toothpaste ain’t going back in the tube.
    1:29:59 So what I say is, I don’t want women to stand down. I want men to stand up and meet these new demands.
    1:30:03 Look, I’ve been saying this for 40 years and research has finally caught up with me.
    1:30:11 personality, intimacy, open-hearted connection. The ace that we RLT therapists have in our back
    1:30:17 packet is that’s what we human beings are designed for. We’re designed to be intimate. Not being
    1:30:25 intimate, I know you do a lot of great work with health on your podcast. Not being intimate is as bad
    1:30:30 for your body as smoking a pack and a half of cigarettes a day. This is a hard black and white
    1:30:38 research. We are born to be intimate. Moving beyond traditional gender roles is the only way to get
    1:30:48 there. So stop whining, stand up, and learn a few relational skills. It’s good for you. It’s good for
    1:30:54 your body. You’ll live longer. It’s good for your marriage, and it’s good for your children. And let me
    1:30:59 help you learn how to do this better. That’s revolutionary. You’ve got a lot of people out
    1:31:05 there. I’m so happy to be on this podcast with you, truly. You’ve got a lot of people out there.
    1:31:14 I’m mad as hell, and I’m not putting up with it. We men need to reclaim our power. No. We need to open
    1:31:19 our hearts and listen. And listen, here’s a simple way. You don’t like patriarchy. Here’s what I said.
    1:31:27 I teach the men I work with to learn to become family men. Here’s how you’re a family man. You
    1:31:33 decentralize yourself. I wrote this, and I don’t want to talk about it. A boy’s question of the world
    1:31:40 is what he got for me. A man’s question of the world is what’s needed here. And I teach men to show up as
    1:31:46 men and not boys. What’s needed here? You know, research on happiness is, I like black and white
    1:31:54 research. If you get a gift, you’re happy. You get happier for a bit. If you give a gift, you’re even
    1:32:05 happier and longer than if you get it. What men need to understand is it’s good for us to be empowered,
    1:32:14 be assertive, and also to be connected and show up and ask ourselves, what’s needed here? How do I need
    1:32:16 to show up here? That’s a man.
    1:32:23 I like that framing, the questions and how they differ for boys and men. It does, I think, perhaps to some
    1:32:29 listeners sound like men have a lot of heavy lifting to do, and women have had this revolution, and all is
    1:32:37 well in woman land. Is there such a thing as toxic femininity? Is there collateral damage to all these societal
    1:32:44 shifts? Yes. I’m glad you brought this up. Because in family therapy, we talk about first and second
    1:32:51 order change. First order change is just a rearrangement. You know, Tommy’s truant. You get
    1:32:56 Tommy and I be truant, and then Sally starts pooping her pants. It’s like, okay, well, rearranging the
    1:33:03 furniture. Second order change is a revolution. No kid has to be symptomatic. In our culture,
    1:33:11 there’s a lot of what I call individual empowerment. I was weak. Now I’m strong. Go screw
    1:33:19 yourself. I am woman. I have found my voice. Hear me roar. No. And you get a lot of, I’m going to get
    1:33:24 into trouble, but too bad. You get a lot of people in that traditional feminine side of the equation.
    1:33:31 It doesn’t matter what body you’re in. You’re, as a fixer, on that feminine side. You get a lot of,
    1:33:37 the people on the feminine side move from disempowerment to individual empowerment. I call
    1:33:45 it, I was weak. Now I’m strong. Go screw yourself. And everybody will cheer. Mom, dad, therapists,
    1:33:54 12-step sponsors, your men’s group. No. Relational empowerment is the next step. I was weak. Now I’m
    1:34:00 strong. I’m going to go toe to toe with you. I’m going to tell you just what I want and need. Now
    1:34:06 listen to this. What could I give you to help you to do that for me? Who sounds like that? We’re a team.
    1:34:13 I love you. What do you need? Let’s work together. That’s the next step. And a lot of women,
    1:34:20 early stage feminism, move from disempowerment to individual empowerment. You know, as a couple
    1:34:26 therapists, often the bane of my existence is an individual therapist who’s individually empowered
    1:34:34 their client right out of a workable relationship. No, I was weak. Now I’m strong. I love you. We’re a
    1:34:39 team. Let’s roll up our sleeves and work on this together. That’s the new world order.
    1:34:44 So we’ve covered a lot of ground. I’m looking at all my notes. There’s a lot that we, I’m sure,
    1:34:49 could cover, but are there any other tools that you would like to cover?
    1:34:55 Yes. I want to go back and talk about relational empowerment versus individual empowerment.
    1:34:56 Right.
    1:35:03 Because here’s how I say it. Under patriarchy, you can either be connected,
    1:35:10 that’s you, the fixer, accommodating, self-sacrificing, peacemaking,
    1:35:15 or you can be assertive. That’s more traditionally, quote-unquote, masculine,
    1:35:21 independent, competent, aggressive. But you can’t be both at the same time
    1:35:27 because power is power over. When you move into power, you break connection. That’s individual
    1:35:34 empowerment. I was weak. Now I’m strong. I don’t care how I sound. Just listen. No, you do care how
    1:35:40 you sound or you’re not going to get listened to. I teach people, and particularly women in this one,
    1:35:45 or whoever’s coming up from the one down, what I call loving power.
    1:35:50 And could you just, for the sake of revisiting, just describe one up, one down, one more time?
    1:35:52 Because people may not have gotten that.
    1:35:59 It’s what Pia called my great mentor coming out from under the great lie that a human being could
    1:36:07 be inherently superior or inferior to another human being. Healthy self-esteem, which I have to teach
    1:36:14 people in this culture, comes from the inside out. You’re here. You’re worthy. You’re lovable.
    1:36:21 You’re a good human being because you’re breathing, period. And your essential worth can’t be added to,
    1:36:28 can’t be subtracted from. This is democracy. This is one person, one vote. We’re all equal under the law
    1:36:35 until recently. Anyway. This is democracy. But we don’t live like this. We live in the world of patriarchy,
    1:36:44 which is one up, one down, superior, inferior, better than, less than, all day long. And the one down,
    1:36:53 shame, inferiority, helplessness, defectiveness, unlovability. For 50 years, my field has focused on
    1:37:00 helping people come up from that one down. Good. But we’ve almost totally ignored helping people come
    1:37:08 down from the one up. Entitlement, anger, judgment, contempt, self-righteous indignation,
    1:37:14 all forms of grandiosity. There’s a lot of ink now being spilled on the so-called narcissistic
    1:37:20 partner, which is almost always a man. And the idea is they can’t be treated, leave them. Bullshit.
    1:37:26 That’s more individual empowerment. We treat grandiose man, breakfast, lunch, and dinner in
    1:37:34 RLT. Come down from that entitlement. Come down from that contempt. It’s poison for you. Let me teach
    1:37:41 you how to do it. You’ll be happier. And we do. We effectively help people come down from the one up.
    1:37:47 How do you do that? Just because people probably view this as very unfamiliar territory, as you mentioned,
    1:37:54 50 years of bringing people up from one down. But how do you bring someone down a step back to
    1:38:01 baseline from grandiosity? You have to wake them up. There are three phases to RLT. The first we call
    1:38:09 waking up the client, which is loving confrontation, which most therapy doesn’t do. Once we get what you’re
    1:38:15 doing, that will never work. And if you’re riding the one up, your grandiosity, then we move into trauma
    1:38:23 work. What set you up to do that? And then we teach you skills. It’s all three. IFS doesn’t teach skills,
    1:38:29 by the way. A lot of trauma people think you remove the trauma. You don’t need to teach skills and wishful
    1:38:35 thinking. Anyway, so first we confront what you’re doing. Then we go back to your childhood roots and where
    1:38:42 it came from and help you with that. Then we teach you new skills to replace it with. Why should you come
    1:38:52 down from your rage and dominance and control? Why? Well, how’s it working for you? I talk about poison
    1:38:59 privilege. And let me say this, and this is particularly true for men. You know, God in her wisdom has given me
    1:39:08 access to the dream. The real American dream is that if you have money and fame,
    1:39:15 it will transmute you. You’ll become a demigod and you’ll be happy. I treat those people. They’re not
    1:39:21 happy. They’ve done well in the world, but they’re not happy between their ears and they’re miserable to
    1:39:29 live with. Some so-called expert got on television and talked about aspirational masculinity and Elon Musk,
    1:39:35 go to the moon. Great. Be the richest man in the world. Great. You want to be married to that guy?
    1:39:43 You want to be that guy’s kid? Good luck. All of the people I treat are incredible successes in the
    1:39:51 world and a mess inside. Why? The first thing I teach is the difference between gratification and what I
    1:39:58 call relational joy. Gratification is pleasure, short-term pleasure. You make a million bucks,
    1:40:05 great. Pretty girl flirts with you, great. I like pleasure in its place. Relational joy, which many
    1:40:12 of the people I, the grandiose people in particular, I have no idea what I’m talking about. Relational joy
    1:40:19 is the deeper down pleasure of just being there and being connected. And many of the grandiose people I work
    1:40:24 with simply don’t know what relational joy is. They’ve lived their whole life for gratification
    1:40:30 and it’s empty and they feel the emptiness and the people they live with are fed up with them and
    1:40:38 they certainly feel that. So what I have to offer is relational joy. That’s the ace in my pocket because
    1:40:44 that’s what we’re born for. That’s the only thing that will make you happy. Let me teach you to come down
    1:40:51 off your perch and enter into being a human being like the rest of us. And let me teach you to really
    1:40:58 look at what you’ve been doing. Can I tell you a story? Yes, always. A guy came in and he was quote
    1:41:03 unquote depressed. Another one of these guys with five therapists under his belt. Nobody’s been able to
    1:41:10 help him. And he’s on the break of divorce. And I listened to him and I go, I can’t help you with
    1:41:17 your depression, but I can save your marriage. Okay. But you know, you have a very, this is a guy,
    1:41:23 he literally go to work, come home, flop on the couch. His wife would be running around. They’d all have
    1:41:28 dinner. She’d do the homework with the kids. She’d put them to bed and then he’d slump off the bed and go to
    1:41:35 sleep, get up the next day and go to work. She’d be ready to divorce him. So you have a very mysterious
    1:41:45 depression. It goes into remission at 845 and it comes roaring back at 515. When you’re at work, you manage
    1:41:52 the function. When you’re at home, you’re on the couch. A million people have tried to help you with your
    1:41:57 depression. I can’t, I’m not going to try. You’re depressed. Sorry. Been there. Here’s what I want
    1:42:05 to tell you. True. Here’s what I want to tell you. Says what? Get off the couch. Go do homework with
    1:42:11 your kids. Go help your wife with your dishes. You manage to pull yourself out of yourself from nine to
    1:42:19 five. You give yourself a pass when you get home. You’re going to wind up divorced and you’re going to do
    1:42:29 great damage to your children. And he looks at his wife and he says, I realize I’ve really abandoned you
    1:42:36 in this family. And I made excuses for myself all these years. And he starts to cry. That’s remorse.
    1:42:44 That’s open heartedness. I say he’s come out of the coldness of outer space into the warmth of connection
    1:42:54 through remorse. Oh my God, I see what I’ve been doing to you. I’m so sorry. And I looked at him
    1:43:00 and I said, as I say to so many people in that moment, I say to him, welcome to the planet earth.
    1:43:05 Welcome to the human race. It’s been really lonely up there, hasn’t it?
    1:43:11 Well, Terry, you have a lot of resources and a lot of books. Who should start where? In other words,
    1:43:16 do you suggest people start with any particular book or resource? If they have a particular
    1:43:23 challenge or issue, where would you point them? How can we provide a roadmap for people who want to
    1:43:33 explore more of Terry real? Do the social media thing at real Terry real that covers all the social
    1:43:41 media at real Terry real. Go to my website, Terry real.com. I’m pleased to say we have a lot of
    1:43:47 offerings now online for the general public, of course, on self-esteem, of course, on healthy boundaries,
    1:43:53 courses on relationship skills. We have little mini courses, how to come back from infidelity.
    1:44:00 We have particular topic courses now that are followed up by online groups that you can join.
    1:44:06 So if you’re coming back from infidelity, here’s a three-hour workshop and here’s an ongoing group you
    1:44:15 can be part of. We’re doing more and more of that. In terms of books, I like Us, the new book. I like,
    1:44:20 I don’t want to talk about it, the old book. And I like Fierce Intimacy. I like all three of those.
    1:44:25 Yeah. Fierce Intimacy. It is quite funny because I loved Fierce Intimacy and I wanted to find a
    1:44:32 Kindle edition to highlight. And could you explain why there isn’t one, at least as it stands right
    1:44:39 now? It’s audio. Sounds to ask me to, you know, it’s one of those things, God was with me. I sat in
    1:44:46 a booth, no notes, and I just talked for three days. And that’s Fierce Intimacy. It’s insane for
    1:44:50 people who want to listen to it. You know, there’s certain people, maybe at that point,
    1:44:56 the spirit was at your back. And similarly, I remember at one point I was using a meditation
    1:45:00 app designed by Sam Harris, and he had this interlude, which was this commentary, and it was
    1:45:04 five or 10 minutes long. And I said, could you please send me the text? Could you send me the
    1:45:09 Google doc? And he said, what text? I said, what do you mean, what text? He goes, I just got in the
    1:45:13 booth and riffed for 10 minutes. And I was like, okay, there are levels and then there are levels.
    1:45:18 So nicely done on Fierce Intimacy. Thank you. Yeah, just a few more questions. And everybody
    1:45:23 should go to TerryReal.com. I’m sure that the socials are also available from TerryReal.com.
    1:45:27 And we’ll link to everything we’ve discussed in the show notes. Outside of your own books,
    1:45:33 are there any books that you have gifted frequently to other people or re-read
    1:45:37 more than once yourself that come to mind?
    1:45:42 I’m a big fan of Jim Gilligan’s book, Violence. It’s not an easy read.
    1:45:44 What was the name of the book again?
    1:45:45 Violence.
    1:45:46 Oh, violence.
    1:45:52 Yeah. Jim was the medical director of the Bridgewater Hospital for the Criminally Insane.
    1:45:56 And he worked with serial killers. He worked with Hannibal the Cannibal.
    1:46:04 And he starts off as a young man taking this over. And he says to himself, if I can figure
    1:46:09 out the dynamics of these guys, I can figure out what violence is. And he does in the book.
    1:46:12 So that’s been a great inspiration to me.
    1:46:15 Why has that been an inspiration to you?
    1:46:24 I deal with male violence. I deal with violence. And both Jim and I agree that violence is the shunting
    1:46:32 from the one down to the one up. From shame to grandiosity. From helplessness to attack.
    1:46:37 And so it’s really, it took him 25 years to write that book and it shows.
    1:46:46 You know, not to drift, but when 9-11 happened, I wrote an op-ed piece that nobody published.
    1:46:53 In the piece I said, this is the first time we’ve been hit on American soil. This is a national trauma.
    1:47:00 And like anything we’ve faced before. And as a trauma expert, I know that you have two choices.
    1:47:07 You can tolerate the discomfort of sitting with the vulnerability and pain of that trauma.
    1:47:15 And maybe asking some tough questions about why and what needs to happen. Or you can escape that
    1:47:22 discomfort by a flight into one up, grandiosity, judgment, contempt, and attack.
    1:47:30 And my hope for this country is we join together in the vulnerability rather than escape into attack.
    1:47:33 Nobody published that. Two weeks later, we were in Iraq.
    1:47:49 So I like the book. I like the book. I want people to resist the temptation of flying from discomfort into one up, superiority, contempt, judgment, and attack.
    1:47:58 On all sides, the left and the right. The left is not shy about moving into self-righteous indignation and contempt either.
    1:48:10 I’ll put my body on the line and be on the streets protesting your agenda and still hold you in regard as a human being.
    1:48:22 I don’t have to dehumanize you in order to fight you. Gandhi knew that. Martin Luther King knows that. That wisdom is being lost all over the globe right now. It needs to be rekindled.
    1:48:26 Any other books that come to mind besides violence?
    1:48:28 I like Raymond Chandler.
    1:48:31 Yeah, Raymond Chandler is amazing.
    1:48:35 Where would you have to go start? Or do you have a favorite?
    1:48:45 You know, I love lines. Belinda made my day by giving me a book called The Great One-Liners from Noir. I like noir. It’s a big sleep, I guess.
    1:48:52 There’s a great line. When Humphrey Brogard meets Lauren Bacall playing Sam Spade, she says,
    1:48:55 Oh, I see you met my little sister. He says,
    1:48:59 Yeah. She tried to sit on my lap. I was sitting up at the time.
    1:49:06 Now that’s writing.
    1:49:25 All right. So speaking of one-liners, just a few more questions and then we’ll wind to a close. If you had a billboard, metaphorically speaking, just to get a message, a line, a quote, a question, anything like that to many, many millions of people, what might you put on that billboard?
    1:49:32 Have the courage to move beyond the defaults you were handed and do it with help.
    1:49:42 Terry, thank you for taking the time today. It’s so nice to see you again. I really appreciate you carving out the time, being flexible on Start Time and covering so much ground as well.
    1:49:56 You’re a wonderful interviewer, Tim. And I’m sure you’re going to edit this out, but if I dare say it, even the little I know you, I’ve grown fond of you. I’m rooting for you. So what a service you’re offering. And thank you for having me on.
    1:50:19 Yeah, absolutely. Thank you, Terry. And to everybody listening, we will have links to everything in the show notes as per usual at Tim.blog slash podcast. Just search Terry or Terry real and it’ll pop right up. And until next time, as always, be a bit kinder than is necessary to others, but also to yourself. Don’t forget the last piece. And thanks for tuning in.
    1:50:31 Hey, guys, this is Tim again. Just one more thing before you take off, and that is Five Bullet Friday. Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
    1:50:40 Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday. Easy to sign up, easy to cancel.
    1:51:03 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week. It’s kind of like my diary of cool things. It often includes articles I’m reading, books I’m reading, albums, perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
    1:51:18 And these strange esoteric things end up in my field. And then I test them and then I share them with you. So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
    1:51:28 If you’d like to try it out, just go to Tim dot blog slash Friday, type that into your browser, Tim dot blog slash Friday, drop in your email and you’ll get the very next one. Thanks for listening.
    1:51:40 My first book, The 4-Hour Workweek, which made everything else possible, is built around the acronym and framework DEAL, D-E-A-L, Define, Eliminate, Automate, and Liberate.
    1:51:48 Now, of course, after you define all the things you want, your metrics, 80, 20, blah, blah, blah, then you want to get rid of as much as possible, eliminate.
    1:51:55 But sometimes there are things that are a huge hassle, like expense management for a lot of companies, which you can’t get rid of.
    1:51:57 They are essential to your business.
    1:52:00 But today, thank God, you can automate it.
    1:52:04 And there is no better way to do that than with today’s sponsor, Ramp.
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    1:53:23 All that means to me is that when I wake up, I block out three to four hours to do the most important things that are generative, creative, podcasting, writing, et cetera, before I get to the email and the admin stuff and the reactive stuff and everyone else’s agenda for my time.
    1:53:29 For me, let’s just say I’m a writer and entrepreneur, I need to focus on the making to be happy.
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    1:54:14 They handle the complex financial planning, uncertain tax strategies, timely exit planning, bill pay, wires, all the dozens of other parts of wealth management and just financial management.
    1:54:21 That would otherwise pull me away from doing what I love most, making things, mastering skills, spending time with the people I care about.
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    Terry Real is a nationally recognized family therapist, author, and teacher. His book I Don’t Want To Talk About It: Overcoming the Secret Legacy of Male Depression, the first book ever written on the topic of male depression, is a national bestseller. His new book, Us: Getting Past You & Me to Build a More Loving Relationship is a New York Times bestseller.

    Sponsors:

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  • #809: The 4-Hour Workweek Tools That Still Work — The Art of Refusal and The Low-Information Diet

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:11 The Tim Ferriss Show. Ohayou gozaimasu. I am recording this from my hotel room in Tokyo,
    0:00:19 Japan, where I am in Jinkumai and headed on the road yet again for some more adventures
    0:00:25 and then back to the US. And when I’m doing this, aside from keeping in mind things like
    0:00:31 the mini retirement and setting up systems that persist beyond your return to your home,
    0:00:37 there are many tools that I still use to this day from the book that started it all,
    0:00:45 The 4-Hour Workweek. It came out in 2007, was revised in 2009, and yet it was one of Amazon’s
    0:00:51 top 10 most highlighted books of all time. Last time I checked in 2017. And what that means is
    0:00:58 many of the principles, many of the philosophies, many of the templates still work. There are certain
    0:01:04 tech tools and so on, of course, that have changed over time. Those things change nonstop. The rate
    0:01:10 of improvement, Moore’s Law, blah, blah, blah, blah, blah. All those things have changed, but there are
    0:01:17 certain through lines and tactics and strategies that still work. So readers and listeners alike often ask
    0:01:22 me, what would you change? What would you update? But an equally interesting question is what wouldn’t
    0:01:27 I change? What would I keep? What stands the test of time? What has already stood the test of time for
    0:01:34 nearly 20 years and hasn’t lost any potency whatsoever? So I’m going to share two chapters from
    0:01:42 the audiobook this week that highlight a lot that you can still use. These chapters push you to defend
    0:01:48 your scarcest resource attention as opposed to just time. One by saying no to people, the other by saying
    0:01:55 no to excess information, which has never had more relevance than today. So there’s a lot in here that
    0:02:00 you can copy and paste. They feature some of my favorite tools and frameworks, including polite but firm
    0:02:07 word-for-word scripts that I still use to this day. As I already mentioned with the tech, some examples may feel
    0:02:14 dated. A handful might seem prehistoric, but just ignore those or treat them as historic artifacts.
    0:02:22 Archaeological dig into 2007, 2009. There’s plenty that you can still borrow that’s effective and feel
    0:02:28 free to remix the rest with modern tools of your choosing, of course. The chapters are narrated by the
    0:02:33 great voice actor Ray Porter. If you are interested in checking out the rest of the audiobook, which is
    0:02:38 produced and copyrighted by Blackstone Publishing, you can find it on Audible, Apple, Google, Spotify,
    0:02:44 Downpour.com, or wherever you find your favorite audiobooks. We’re going to get right to it, but first,
    0:02:50 just a few words from the people who make this podcast possible. In the last handful of years, I’ve become
    0:02:58 very interested in environmental toxins, avoiding microplastics, and many other commonly found compounds
    0:03:04 all over the place. One place I looked is in the kitchen. Many people don’t realize just how toxic
    0:03:10 their cookware is or can be. A lot of nonstick pans, practically all of them, can release harmful
    0:03:16 forever chemicals, PFAS, in other words, spelled P-F-A-S, into your food, your home, and then ultimately
    0:03:22 that ends up in your body. Teflon is a prime example of this. It is still the forever chemical that most
    0:03:29 companies are using. So our place reached out to me as a potential sponsor, and the first thing I did
    0:03:36 was look at the reviews of their products and said, send me one, and that is the Titanium Always Pan
    0:03:42 Pro. And the claim is that it’s the first nonstick pan with zero coating. So that means zero forever
    0:03:48 chemicals and durability that’ll last forever. I was very skeptical. I was very busy. So I said,
    0:03:52 you know what? I want to test this thing quickly. It’s supposed to be nonstick. It’s supposed to be
    0:03:56 durable. I’m going to test it with two things. I’m going to test it with scrambled eggs in the morning
    0:04:03 because eggs are always a disaster in anything that isn’t nonstick with the toxic coating. And then I’m
    0:04:09 going to test it with a steak sear because I want to see how much it retains heat. And it worked
    0:04:18 perfectly in both cases, and I was frankly astonished how well it worked. The Titanium Always Pan Pro,
    0:04:22 has become my go-to pan in the kitchen. It replaces a lot of other things for searing,
    0:04:29 for eggs, for anything you can imagine. And the design is really clever. It does combine the best
    0:04:34 qualities of stainless steel, cast iron, and nonstick into one product. And now our place is
    0:04:40 expanding this first-of-its-kind technology to their Titanium Pro cookware sets, which are made in
    0:04:45 limited quantities. So if you’re looking for non-toxic, long-lasting pots and pans that outperform
    0:04:52 everything else in your kitchen, just head to fromourplace.com slash Tim and use code Tim for
    0:04:58 10% off of your order. You can enjoy a 100-day risk-free trial, free shipping, and free returns.
    0:05:01 Check it out, fromourplace.com slash Tim.
    0:05:08 I am always on the hunt for protein sources that don’t require sacrifices in taste or nutrition. I
    0:05:13 don’t want to eat sawdust. I also don’t want a candy bar that’s disguised as a protein bar.
    0:05:19 And that’s why I love the protein bars from today’s sponsor, David. They are my go-to protein source
    0:05:24 on the run. I throw them in my bag whenever I am in doubt that I might be able to get a good source
    0:05:29 protein. And with David protein bars, you get the fewest calories for the most protein ever. David
    0:05:35 has 28 grams of protein, 150 calories, and zero grams of sugar. I was actually first introduced to
    0:05:41 them by my friend, Peter Atiyah, MD, who is their chief science officer. Many of you know of Peter,
    0:05:47 and he really does his due diligence on everything. And on top of that, David tastes great. Their bars
    0:05:53 come in six delicious flavors. They’re all worth trying. And as I mentioned before, I will grab a few of
    0:05:58 those from running out the door if I think I might end up in a situation where I can’t get sufficient
    0:06:03 protein. And why is that important? Well, adequate protein intake is critical for building and preserving
    0:06:10 muscle mass, especially as we age. And one of the biggest things that you want to pay attention to
    0:06:15 is counteracting sarcopenia, age-related muscle loss. And for that, you need enough protein. When in
    0:06:21 doubt, up your protein. Protein is also the most satiating macronutrient. What does that mean? It means
    0:06:27 that protein out of carbohydrates, fat, and protein inhibits your appetite while also feeding all the
    0:06:30 things you want to feed, which helps you consume fewer calories throughout the day. You’re less
    0:06:36 inclined to eat garbage. All of that contributes to fat loss and reducing the risk of various diseases.
    0:06:42 And now, you guys, listeners of The Tim Ferriss Show, who buy four boxes, get a fifth box for free.
    0:06:48 You can check it out. You can also buy one box at a time. Try them for yourself at davidprotein.com
    0:06:53 slash tim. Learn all about it. That’s davidprotein.com slash tim to get a free box
    0:06:58 with a four-box purchase or simply learn more. Check it out. Davidprotein.com slash tim.
    0:07:05 Optimal minimal. At this altitude, I can run flat out for a half mile before my hands start shaking.
    0:07:09 Can I ask you a personal question? Now would it seem an appropriate time?
    0:07:14 What if I did the opposite? I’m a cybernetic organism living tissue over metal endoskeleton.
    0:07:31 6. The Low Information Diet. Cultivating Selective Ignorance.
    0:07:39 What information consumes is rather obvious. It consumes the attention of its recipients.
    0:07:46 Hence, a wealth of information creates a poverty of attention and a need to allocate that attention
    0:07:52 efficiently among the overabundance of information sources that might consume it.
    0:07:58 Herbert Simon, recipient of Nobel Memorial Prize in Economics and the A.M. Turing Award,
    0:08:07 the Nobel Prize of Computer Science. Simon received the Nobel Prize in 1978 for his contribution to
    0:08:13 organizational decision-making. It is impossible to have perfect and complete information at any
    0:08:21 given time to make a decision. Reading, after a certain age, diverts the mind too much from its
    0:08:28 creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits
    0:08:36 of thinking. Albert Einstein. I hope you’re sitting down. Take that sandwich out of your mouth so you
    0:08:42 don’t choke. Cover the baby’s ears. I’m going to tell you something that upsets a lot of people.
    0:08:51 I never watch the news and have bought one single newspaper in the last five years in Stansted Airport
    0:08:58 in London and only because it gave me a discount on a Diet Pepsi. I would claim to be Amish, but last time
    0:09:07 I checked, Pepsi wasn’t on the menu. How obscene! I call myself an informed and responsible citizen?
    0:09:13 How do I stay up to date with current affairs? I’ll answer all of that, but wait, it gets better.
    0:09:20 I usually check business email for about an hour each Monday, and I never check voicemail when abroad.
    0:09:22 Never. Ever.
    0:09:26 But what if someone has an emergency? It doesn’t happen.
    0:09:33 My contacts now know that I don’t respond to emergencies, so the emergencies somehow don’t exist
    0:09:39 or don’t come to me. Problems, as a rule, solve themselves or disappear
    0:09:44 if you remove yourself as an information bottleneck and empower others.
    0:09:48 Cultivating Selective Ignorance
    0:09:53 There are many things of which a wise man might wish to be ignorant.
    0:09:57 Ralph Waldo Emerson, 1803-1882
    0:10:04 From this point forward, I’m going to propose that you develop an uncanny ability
    0:10:10 to be selectively ignorant. Ignorance may be bliss, but it is also practical.
    0:10:17 It is imperative that you learn to ignore or redirect all information and interruptions
    0:10:24 that are irrelevant, unimportant, or unactionable. Most are all three.
    0:10:29 The first step is to develop and maintain a low-information diet.
    0:10:36 Just as modern man consumes both too many calories and calories of no nutritional value,
    0:10:41 information workers eat data both in excess and from the wrong sources.
    0:10:46 Lifestyle design is based on massive action output.
    0:10:54 Increased output necessitates decreased input. Most information is time-consuming, negative,
    0:11:00 irrelevant to your goals, and outside of your influence. I challenge you to look at whatever
    0:11:05 you read or watched today and tell me that it wasn’t at least two of the four.
    0:11:11 I read the front-page headlines through the newspaper machines as I walk to lunch each day and nothing
    0:11:17 more. In five years, I haven’t had a single problem due to this selective ignorance. It gives you
    0:11:23 something new to ask the rest of the population in lieu of small talk. Tell me what’s new in the world.
    0:11:30 And if it’s that important, you’ll hear people talking about it. Using my crib notes approach to world
    0:11:37 affairs, I also retain more than someone who loses the forest for the trees in a sea of extraneous details.
    0:11:45 From an actionable information standpoint, I consume a maximum of one-third of one industry magazine,
    0:11:54 response magazine, and one business magazine, ink, per month, for a grand total of approximately four hours.
    0:12:00 That’s it for results-oriented reading. I read an hour of fiction prior to bed for relaxation.
    0:12:08 How on earth do I act responsibly? Let me give an example of how I and other NR both consider and
    0:12:16 obtain information. I voted in the last presidential election, 2004 at the time this was written,
    0:12:23 despite having been in Berlin. I made my decision in a matter of hours. First, I sent emails to educated
    0:12:28 friends in the U.S. who share my values and asked them who they were voting for and why.
    0:12:35 Second, I judge people based on actions and not words. Thus, I asked friends in Berlin,
    0:12:41 who had more perspective outside of U.S. media propaganda, how they judged the candidates based
    0:12:48 on their historical behavior. Last, I watched the presidential debates. That was it. I let other
    0:12:55 dependable people synthesize hundreds of hours and thousands of pages of media for me. It was like
    0:13:00 having dozens of personal information assistants, and I didn’t have to pay them a single cent.
    0:13:06 That’s a simple example, you say. But what if you needed to learn to do something your friends haven’t
    0:13:13 done, like, say, sell a book to the world’s largest publisher as a first-time author? Funny you should
    0:13:21 ask. There are two approaches I used. One, I picked one book out of dozens based on reader reviews and the
    0:13:27 fact that the authors had actually done what I wanted to do. If the task is how-to in nature,
    0:13:34 I only read accounts that are how I did it and autobiographical. No speculators or wannabes are
    0:13:41 worth the time. Two, using the book to generate intelligent and specific questions, I contacted
    0:13:48 10 of the top authors and agents in the world via email and phone, with a response rate of 80%.
    0:13:56 I only read the sections of the book that were relevant to immediate next steps, which took less
    0:14:03 than two hours. To develop a template email and call script took approximately four hours, and the actual
    0:14:09 emails and phone calls took less than an hour. This personal contact approach is not only more effective
    0:14:15 and more efficient than all-you-can-eat info buffets, it also provided me with the major league
    0:14:23 alliances and mentors necessary to sell this book. Rediscover the power of the forgotten skill called
    0:14:30 talking. It works. Once again, less is more.
    0:14:43 How to read 200% faster in 10 minutes. There will be times when, it’s true, you will have to read. Here are four
    0:14:49 simple tips that will lessen the damage and increase your speed at least 200% in 10 minutes with no
    0:14:50 comprehension loss.
    0:14:59 1. Two minutes. Use a pen or finger to trace under each line as you read as fast as possible.
    0:15:07 Reading is a series of jumping snapshots called saccades, and using a visual guide prevents regression.
    0:15:16 2. Three minutes. Begin each line focusing on the third word in from the first word and end each line
    0:15:23 focusing on the third word in from the last word. This makes use of peripheral vision that is otherwise
    0:15:29 wasted on margins. For example, even when the highlighted words in the next line are your
    0:15:35 beginning and ending focal points, the entire sentence is red, just with less eye movement.
    0:15:39 Once upon a time, an information addict decided to detox.
    0:15:44 Move in from both sides further and further as it gets easier.
    0:15:50 3. Two minutes. Once comfortable indenting three or four words from both sides,
    0:15:58 attempt to take only two snapshots, also known as fixations, per line on the first and last indented
    0:16:06 words. 4. Three minutes. Practice reading too fast for comprehension but with good technique,
    0:16:10 the above three techniques, for five pages prior to reading at a comfortable speed.
    0:16:17 This will heighten perception and reset your speed limit, much like how 50 miles per hour
    0:16:23 normally feels fast but seems like slow motion if you drop down from 70 miles per hour on the freeway.
    0:16:30 To calculate reading speed in words per minute, WPM, and thus progress in a given book,
    0:16:39 add up the number of words in 10 lines and divide by 10 to get the average words per line. Multiply this
    0:16:46 by the number of lines per page and you have the average words per page. Now it’s simple. If you
    0:16:56 initially read 1.25 pages in one minute at 330 average words per page, that’s 412.5 words per minute.
    0:17:06 If you then read 3.5 pages after training, it’s 1,155 words per minute and you’re in the top 1% of the
    0:17:17 world’s fastest readers. Q&A. Questions and actions. Learning to ignore things is one of the great paths to
    0:17:32 go on an immediate one-week media fast. The world doesn’t even hiccup, much less end when you cut the
    0:17:38 information umbilical cord. To realize this, it’s best to use the band-aid approach and do it quickly.
    0:17:46 A one-week media fast. Information is too much like ice cream to do otherwise. “Oh, I’ll just
    0:17:53 have half a spoonful” is about as realistic as “I just want to jump online for a minute.” Go cold turkey.
    0:18:01 If you want to go back to the 15,000 calorie potato chip information diet afterward, fine. But beginning
    0:18:09 tomorrow and for at least five full days, here are the rules: No newspapers, magazines, audio books,
    0:18:18 except for this audio book, or non-music radio. Music is permitted at all times. No news websites
    0:18:29 whatsoever. CNN.com, DrudgeReport.com, MSN.com, LOL, etc. No television at all, except for one hour of
    0:18:37 pleasure viewing each evening. No reading books, except for this book, and one hour of fiction pleasure
    0:18:44 reading prior to bed. As someone who read exclusively non-fiction for nearly 15 years, I can tell you two
    0:18:51 things. It’s not productive to read two fact-based books at the same time. This is one. And fiction
    0:18:58 is better than sleeping pills for putting the happenings of the day behind you. No web surfing
    0:19:05 at the desk unless it is necessary to complete a work task for that day. Necessary means necessary,
    0:19:13 not nice to have. Unnecessary reading is public enemy number one during this one-week fast.
    0:19:19 What do you do with all the extra time? Replace the newspaper at breakfast with speaking to your
    0:19:26 spouse, bonding with your children, or learning the principles in this audio book. Between nine
    0:19:32 to five, complete your top priorities as per the last chapter. If you complete them with time to spare,
    0:19:39 do the exercises in this audio book. Recommending this audio book might seem hypocritical,
    0:19:45 but it’s not. The information in this audio book is both important and to be applied now,
    0:19:52 not tomorrow or the day after. Each day at lunch break, and no earlier, get your five-minute news
    0:19:57 fix. Ask a well-informed colleague or a restaurant waiter, “Anything important happening in the world
    0:20:03 today? I couldn’t get the paper today.” Stop this as soon as you realize that the answer doesn’t affect your
    0:20:09 actions at all. Most people won’t even remember what they spent one to two hours absorbing that morning.
    0:20:14 Be strict with yourself. I can prescribe the medicine, but you need to take it.
    0:20:23 Download the Firefox web browser, firefox.com, and use LeechBlock to block certain sites entirely for set
    0:20:37 periods. From their site, www.progonosco.com/leechblock.html. You can specify up to six sets of sites to block,
    0:20:42 with different times and days for each set. You can block sites within fixed time periods,
    0:20:51 e.g. between 9 a.m. and 5 p.m., after a time limit, e.g. 10 minutes in every hour, or with a combination
    0:20:59 of time periods and time limit, e.g. 10 minutes in every hour between 9 a.m. and 5 p.m. You can also set
    0:21:04 a password for access to the extension options, just to slow you down in moments of weakness.
    0:21:12 2. Develop the habit of asking yourself, “Will I definitely use this information for something
    0:21:19 immediate and important?” It’s not enough to use information for something. It needs to be immediate
    0:21:27 and important. If no on either count, don’t consume it. Information is useless if it is not applied to
    0:21:33 something important, or if you will forget it before you have a chance to apply it. I used to have the
    0:21:40 habit of reading a book or site to prepare for an event weeks or months in the future, and I would then
    0:21:47 need to re-read the same material when the deadline for action was closer. This is stupid and redundant.
    0:21:55 Follow your to-do shortlist and fill in the information gaps as you go. Focus on what Digerati
    0:22:01 Cathy Sierra calls “just-in-time” information instead of “just-in-case” information.
    0:22:11 3. Practice the art of non-finishing. This is another one that took me a long time to learn.
    0:22:18 Starting something doesn’t automatically justify finishing it. If you are reading an article that
    0:22:25 sucks, put it down and don’t pick it back up. If you go to a movie and it’s worse than Matrix 3,
    0:22:31 get the hell out of there before more neurons die. And if you’re full, after half a plate of ribs,
    0:22:38 put the damn fork down and don’t order dessert. More is not better, and stopping something is often ten
    0:22:45 times better than finishing it. Develop the habit of non-finishing that which is boring or unproductive,
    0:22:50 if a boss isn’t demanding it. Comfort Challenge
    0:22:59 Get phone numbers. Two days. Being sure to maintain eye contact. Ask for the phone numbers of at least
    0:23:05 two, the more you attempt, the less stressful it will be, attractive members of the opposite sex
    0:23:12 on each day. Girls, this means you’re in the game as well, and it doesn’t matter if you’re 50 plus.
    0:23:18 Remember that the real goal is not to get numbers, but to get over the fear of asking,
    0:23:24 so the outcome is unimportant. If you’re in a relationship, sign up to or pretend to gather
    0:23:31 information for Greenpeace. Just toss the numbers if you get them. Go to a mall if you want to get
    0:23:37 some rapid-fire practice, my preference for getting over the discomfort quickly, and aim to ask three
    0:23:42 people in a row within five minutes. Feel free to use some variation of the following script.
    0:23:46 Excuse me. I know this is going to sound strange, but if I don’t ask you now,
    0:23:53 I’ll be kicking myself for the rest of the day. I’m running to meet a friend, i.e. I have friends,
    0:24:00 and I’m not a stalker. But I think you’re really extremely drop-dead, cute, gorgeous, hot. Could I
    0:24:05 have your phone number? I’m not a psycho, I promise. You can give me a fake one if you’re not interested.
    0:24:13 Just a quick thanks to one of our sponsors, and we’ll be right back to the show.
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    0:25:19 7. Interrupting Interruption and the Art of Refusal
    0:25:27 Do your own thinking independently. Be the chess player, not the chess piece. Ralph Shirell
    0:25:35 Meetings are an addictive, highly self-indulgent activity that corporations and other organizations
    0:25:42 habitually engage in only because they cannot actually masturbate. Dave Berry, Pulitzer Prize-winning
    0:25:51 American humorist. Spring 2000, Princeton, New Jersey. 1:35 p.m.
    0:26:01 I think I understand. Moving on. In the next paragraph, it explains that I had detailed notes and didn’t
    0:26:11 want to miss a single point. 3:45 p.m. OK, that makes sense. But if we look at the following example…
    0:26:18 I paused for a moment, mid-sentence. The teaching assistant had both hands on his face.
    0:26:27 Tim, let’s end here for now. I’ll be sure to keep these points in mind. He had had enough. Me too.
    0:26:35 But I knew I’d only have to do it once. For all four years of school, I had a policy. If I received
    0:26:42 anything less than an A on the first paper or non-multiple-choice test in a given class, I would
    0:26:48 bring two to three hours of questions to the graders’ office hours and not leave until the other had answered
    0:26:57 them all or stopped out of exhaustion. This served two important purposes. One, I learned exactly how
    0:27:04 the grader evaluated work, including his or her prejudices and pet peeves. Two, the grader would
    0:27:11 think long and hard about ever giving me less than an A. He or she would never consider giving me a bad
    0:27:18 grade without exceptional reasons for doing so, as he or she knew I’d come a-knocking for another three-hour
    0:27:25 visit. Learn to be difficult when it counts. In school, as in life, having a reputation for
    0:27:31 being assertive will help you receive preferential treatment without having to beg or fight for it
    0:27:38 every time. Think back to your days on the playground. There was always a big bully and countless victims,
    0:27:45 But there was also that one small kid who fought like hell, thrashing and swinging for the fences. He or she
    0:27:52 might not have won, but after one or two exhausting exchanges, the bully chose not to bother him or her.
    0:28:00 It was easier to find someone else. Be that kid. Doing the important and ignoring the trivial is hard,
    0:28:08 Because so much of the world seems to conspire to force crap upon you. Fortunately, a few simple routine changes
    0:28:15 make bothering you much more painful than leaving you in peace. It’s time to stop taking information abuse.
    0:28:20 Not all evils are created equal.
    0:28:27 For our purposes, an interruption is anything that prevents the start to finish completion of a critical task,
    0:28:29 and there are three principal offenders:
    0:28:34 1. Time wasters – those things that can be ignored with little or no consequence.
    0:28:42 Common time wasters include meetings, discussions, phone calls, web, surfing, and email that are unimportant.
    0:28:52 2. Time consumers – repetitive tasks or requests that need to be completed, but often interrupt high-level work.
    0:28:59 Here are a few you might know intimately: reading and responding to email, making and returning
    0:29:07 phone calls, customer service, order status, product assistance, etc., financial or sales reporting,
    0:29:12 personal errands – all necessary repeated actions and tasks.
    0:29:20 3. Empowerment failures – instances where someone needs approval to make something small happen.
    0:29:24 Here are just a few: fixing customer problems, lost shipments,
    0:29:31 damaged shipments, malfunctions, etc., customer contact, cash expenditures of all types.
    0:29:35 Let’s look at the prescriptions for all three in turn.
    0:29:43 1. Time wasters – become an ignoramus – the best defense is a good offense.
    0:29:49 2. Dan Gable, Olympic gold medalist in wrestling and the most successful coach in history.
    0:29:58 2. Personal record: 299 wins, 6 losses, 3 draws, with 182 pins.
    0:30:02 2. Time wasters are the easiest to eliminate and deflect.
    0:30:08 2. It is a matter of limiting access and funneling all communication toward immediate action.
    0:30:16 1. Limit email consumption and production. This is the greatest single interruption in the modern world.
    0:30:24 1. Turn off the audible alert if you have one on Outlook or a similar program and turn off automatic
    0:30:29 3. Send/Receive, which delivers email to your inbox as soon as someone sends them.
    0:30:37 2. Check email twice per day, once at 12 noon or just prior to lunch and again at 4 o’clock pm.
    0:30:46 12 o’clock pm and 4 o’clock pm are times that ensure you will have the most responses from previously sent email.
    0:30:54 Never check email first thing in the morning. This habit alone can change your life. It seems small, but has an enormous effect.
    0:31:03 Instead, complete your most important task before 11 o’clock am to avoid using lunch or reading email as a postponement excuse.
    0:31:11 Before implementing the twice-daily routine, you must create an email auto-response that will train your boss,
    0:31:19 co-workers, suppliers and clients to be more effective. I would recommend that you do not ask to implement this.
    0:31:24 Remember one of our Ten Commandments. Beg for forgiveness. Don’t ask for permission.
    0:31:33 If this gives you heart palpitations, speak with your immediate supervisor and propose to trial the approach for 1 to 3 days.
    0:31:43 Sight pending projects and frustration with constant interruptions as the reason. Feel free to blame it on spam or someone outside of the office.
    0:31:46 Here is a simple email template that can be used.
    0:32:01 Greetings, friends or esteemed colleagues. Due to high workload, I am currently checking and responding to email twice daily at 12 o’clock pm Eastern Time, or your time zone, and 4 o’clock pm Eastern Time.
    0:32:15 If you require urgent assistance, please ensure it’s urgent, that cannot wait until either 12 o’clock pm or 4 o’clock pm, please contact me via phone at 555-555-5555.
    0:32:25 Thank you for understanding this move to more efficiency and effectiveness. It helps me accomplish more to serve you better. Sincerely, Tim Ferriss.
    0:32:37 Move to once per day as quickly as possible. Emergencies are seldom that. People are poor judges of importance and inflate minutiae to fill time and feel important.
    0:32:50 This auto-response is a tool that, far from decreasing collective effectiveness, forces people to re-evaluate their reason for interrupting you and helps them decrease meaningless and time-consuming contact.
    0:32:58 I was initially terrified of missing important requests and inviting disaster, just as you might be upon reading this recommendation.
    0:33:04 Nothing happened. Give it a shot and work out the small bumps as you progress.
    0:33:10 The second step is to screen incoming and limit outgoing phone calls.
    0:33:18 1. Use two telephone numbers if possible. One office line, non-urgent, and one cellular. Urgent.
    0:33:28 This could also be two cell phones, or the non-urgent line could be an internet phone number that routes calls to online voicemail, skype.com, for example.
    0:33:38 Use the cell number in the email auto-response and answer it at all times, unless it is an unknown caller or it is a call you don’t want to answer.
    0:33:45 If in doubt, allow the call to go to voicemail and listen to the voicemail immediately afterward to gauge importance.
    0:33:52 If it can wait, let it wait. The offending parties have to learn to wait.
    0:33:58 The office phone should be put on silent mode and allowed to go to voicemail at all times.
    0:34:00 The voicemail recording should sound familiar.
    0:34:02 You’ve reached the desk of Tim Ferriss.
    0:34:11 I am currently checking and responding to voicemail twice daily at 12:00 PM Eastern Standard Time, or your time zone, and 4:00 PM Eastern Time.
    0:34:24 If you require assistance with a truly urgent matter that cannot wait until either 12:00 PM or 4:00 PM, please contact me on my cell at 555-555-5555.
    0:34:29 Otherwise, please leave a message, and I will return it at the next of those two times.
    0:34:34 Be sure to leave your email address, as I am often able to respond faster that way.
    0:34:39 Thank you for understanding this move to more efficiency and effectiveness.
    0:34:42 It helps me accomplish more to serve you better.
    0:34:44 Have a wonderful day.
    0:34:46 2.
    0:34:52 If someone does call your cell phone, it is presumably urgent and should be treated as such.
    0:34:54 Do not allow them to consume time otherwise.
    0:34:56 It’s all in the greeting.
    0:34:57 Compare the following:
    0:34:59 Jane, Receiver.
    0:35:00 Hello?
    0:35:02 John, Caller.
    0:35:03 Hi.
    0:35:05 Is this Jane?
    0:35:06 Jane.
    0:35:07 This is Jane.
    0:35:08 John.
    0:35:09 Hi, Jane.
    0:35:10 It’s John.
    0:35:11 Jane.
    0:35:12 Oh, hi, John.
    0:35:13 How are you?
    0:35:14 Or, oh, hi, John.
    0:35:16 What’s going on?
    0:35:21 John will now digress and lead you into a conversation about nothing, from which you will
    0:35:25 have to recover and then fish out the ultimate purpose of the call.
    0:35:27 There is a better approach.
    0:35:28 Jane.
    0:35:29 This is Jane speaking.
    0:35:30 John.
    0:35:31 Hi, it’s John.
    0:35:32 Jane.
    0:35:33 Hi, John.
    0:35:34 I’m right in the middle of something.
    0:35:35 How can I help you out?
    0:35:37 Potential continuation.
    0:35:38 John.
    0:35:39 Oh, I can call back.
    0:35:40 Jane.
    0:35:41 No, I have a minute.
    0:35:42 What can I do for you?
    0:35:46 Don’t encourage people to chit-chat and don’t let them chit-chat.
    0:35:48 Get them to the point immediately.
    0:35:53 If they meander or try to postpone for a later, undefined call, reel them in and get them
    0:35:54 to come to the point.
    0:35:59 If they go into a long description of a problem cut in with, name, sorry to interrupt, but I
    0:36:01 have a call in five minutes.
    0:36:02 What can I do to help you out?
    0:36:07 You might instead say, name, sorry to interrupt, but I have a call in five minutes.
    0:36:09 Can you send me an email?
    0:36:14 The third step is to master the art of refusal and avoiding meetings.
    0:36:22 The first day our new sales VP arrived at TruSan in 2001, he came into the all-company meeting
    0:36:25 and made an announcement in just about this many words.
    0:36:27 I am not here to make friends.
    0:36:32 I have been hired to build a sales team and sell product, and that’s what I intend to do.
    0:36:33 Thanks.
    0:36:36 So much for small talk.
    0:36:39 He proceeded to deliver on his promise.
    0:36:44 The office socializers disliked him for his no-nonsense approach to communication, but
    0:36:46 everyone respected his time.
    0:36:51 He wasn’t rude without reason, but he was direct and kept the people around him focused.
    0:36:58 Some didn’t consider him charismatic, but no one considered him anything less than spectacularly
    0:36:59 effective.
    0:37:04 I remember sitting down in his office for our first one-on-one meeting.
    0:37:10 Fresh off four years of rigorous academic training, I immediately jumped into explaining the prospect
    0:37:16 profiles, elaborate planning I’d developed, responses to date, and so forth and so on.
    0:37:21 I had spent at least two hours preparing to make this first impression a good one.
    0:37:26 He listened with a smile on his face for no more than two minutes and then held up a hand.
    0:37:27 I stopped.
    0:37:31 He laughed in a kind-hearted manner and said, “Tim, I don’t want the story.
    0:37:34 Just tell me what we need to do.”
    0:37:40 Over the following weeks, he trained me to recognize when I was unfocused or focused on the wrong things, which
    0:37:46 meant anything that didn’t move the top two or three clients one step closer to signing a purchase order.
    0:37:49 Our meetings were now no more than five minutes long.
    0:38:01 From this moment forward, resolve to keep those around you focused and avoid all meetings, whether in person or remote, that do not have clear objectives.
    0:38:10 It is possible to do this tactfully, but expect that some time wasters will be offended the first few times their advances are rejected.
    0:38:18 Once it is clear that remaining on task is your policy and not subject to change, they will accept it and move on with life.
    0:38:19 Hard feelings pass.
    0:38:22 Don’t suffer fools or you’ll become one.
    0:38:28 It is your job to train those around you to be effective and efficient.
    0:38:30 No one else will do it for you.
    0:38:33 Here are a few recommendations:
    0:38:34 1.
    0:38:44 Decide that, given the non-urgent nature of most issues, you will steer people toward the following means of communication, in order of preference:
    0:38:47 Email, phone, and in-person meetings.
    0:38:54 If someone proposes a meeting, request an email instead and then use the phone as your fallback offer if need be.
    0:38:58 Cite other immediately pending work tasks as the reason.
    0:38:59 2.
    0:39:03 Respond to voicemail via email whenever possible.
    0:39:05 This trains people to be concise.
    0:39:08 Help them develop the habit.
    0:39:15 Similar to our opening greeting on the phone, email communication should be streamlined to prevent needless back and forth.
    0:39:23 Thus, an email with “Can you meet at 4:00 PM?” would become “Can you meet at 4:00 PM? If so?”
    0:39:27 If not, please advise three other times that work for you.
    0:39:34 This “if/then” structure becomes more important as you check email less often.
    0:39:44 Since I only check email once a week, it is critical that no one needs a “what if” answered or other information within seven days of a given email I send.
    0:39:54 If I suspect that a manufacturing order hasn’t arrived at the shipping facility, for example, I’ll send an email to my shipping facility manager along these lines.
    0:40:00 “Dear Susan, has the new manufacturing shipment arrived? If so, please advise me on…”
    0:40:09 If not, please contact John Doe at 555-5555 or via email at john@doe.com.
    0:40:13 He is also CC’d, and advise on delivery date and tracking.
    0:40:25 John, if there are any issues with the shipment, please coordinate with Susan, reachable at 555-4444, who has the authority to make decisions up to $500 on my behalf.
    0:40:32 “In case of emergency, call me on my cell phone, but I trust you to. Thanks.”
    0:40:40 This prevents most follow-up questions, avoids two separate dialogues, and takes me out of the problem-solving equation.
    0:40:48 “Get into the habit of considering what ‘if/then’ actions can be proposed in any email where you ask a question.”
    0:40:57 “Three. Meetings should only be held to make decisions about a predefined situation, not to define the problem.
    0:41:07 If someone proposes that you meet with them, or set a time to talk on the phone, ask that person to send you an email with an agenda to define the purpose.”
    0:41:16 “That sounds doable. So I can best prepare, can you please send me an email with an agenda, that is, the topics and questions we’ll need to address?
    0:41:19 That would be great. Thanks in advance.”
    0:41:26 “Don’t give them a chance to bail out. The ‘thanks in advance’ before a retort increases your chances of getting the email.”
    0:41:39 “The email medium forces people to define the desired outcome of a meeting or call. Nine times out of ten, a meeting is unnecessary and you can answer the questions, once defined, via email.”
    0:41:52 “Impose this habit on others. I haven’t had an in-person meeting for my business in more than five years, and have had fewer than a dozen conference calls, all lasting less than 30 minutes.”
    0:42:03 4. Speaking of 30 minutes, if you absolutely cannot stop a meeting or call from happening, define the end time.
    0:42:12 Do not leave these discussions open-ended and keep them short. If things are well defined, decisions should not take more than 30 minutes.
    0:42:26 Cite other commitments at odd times to make them more believable, e.g. 320 vs. 330, and force people to focus instead of socializing, commiserating, and digressing.
    0:42:39 If you must join a meeting that is scheduled to last a long time, or that is open-ended, inform the organizer that you would like permission to cover your portion first, as you have a commitment in 15 minutes.
    0:42:45 If you have to, feign an urgent phone call. Get the hell out of there and have someone else update you later.”
    0:42:59 The other option is to be completely transparent and voice your opinion of how unnecessary the meeting is. If you choose this route, be prepared to face fire and offer alternatives.
    0:43:05 5. The cubicle is your temple. Don’t permit casual visitors.
    0:43:13 Some suggest using a clear “do not disturb” sign of some type, but I have found that this is ignored unless you have an office.
    0:43:18 My approach was to put headphones on, even if I wasn’t listening to anything.
    0:43:23 If someone approached me, despite this discouragement, I would pretend to be on the phone.
    0:43:29 I’d put a finger to my lips, say something like, “I hear you,” and then say into the mic, “Can you hold on a second?”
    0:43:33 Next, I’d turn to the invader and say, “Hi, what can I do for you?”
    0:43:42 I wouldn’t let them “get back to me,” but rather force the person to give me a five-second summary and then send me an email if necessary.
    0:43:49 If headphone games aren’t your thing, the reflexive response to an invader should be the same as when answering the cell phone.
    0:43:53 “Hi, invader. I’m right in the middle of something. How can I be of help?”
    0:44:01 If it’s not clear within 30 seconds, ask the person to send you an email about the chosen issue. Do not offer to send them an email first.
    0:44:07 I’ll be happy to help, but I have to finish this first. Can you send me a quick email to remind me?
    0:44:16 If you still cannot deflect an invader, give the person a time limit on your availability, which can also be used for phone conversations.
    0:44:22 Okay, I only have two minutes before a call, but what’s the situation and what can I do to help?
    0:44:30 6. Use the puppy dog clothes to help your superiors and others develop the no-meeting habit.
    0:44:36 The puppy dog clothes in sales is so named because it is based on the pet store sales approach.
    0:44:46 If someone likes a puppy but is hesitant to make the life-altering purchase, just offer to let them take the pup home and bring it back if they change their minds.
    0:44:50 Of course, the return seldom happens.
    0:44:56 The puppy dog clothes is invaluable whenever you face resistance to permanent changes.
    0:45:01 Get your foot in the door with a “let’s just try it once” reversible trial.
    0:45:03 Compare the following:
    0:45:05 “I think you’d love this puppy.
    0:45:10 It will forever add to your responsibilities until he dies ten years from now.
    0:45:16 No more carefree vacations, and you’ll finally get to pick up poop all over the city.
    0:45:17 What do you think?”
    0:45:18 Versus,
    0:45:20 “I think you’d love this puppy.
    0:45:22 Why don’t you just take him home and see what you think?
    0:45:25 You can just bring him back if you change your mind.”
    0:45:30 Now, imagine walking up to your boss in the hallway and clapping a hand on her shoulder.
    0:45:33 “I’d like to go to the meeting, but I have a better idea.
    0:45:39 Let’s never have another one since all we do is waste time and not decide anything useful.”
    0:45:40 Versus,
    0:45:45 “I’d really like to go to the meeting, but I’m totally overwhelmed and really need to get a few important things done.
    0:45:48 Can I sit out just for today?
    0:45:50 I’d be distracted in the meeting otherwise.
    0:45:55 I promise I’ll catch up afterward by reviewing the meeting with colleague X.
    0:45:56 Is that okay?”
    0:46:01 The second set of alternatives seem less permanent, and they’re intended to appear so.
    0:46:08 Repeat this routine and ensure that you achieve more outside of the meeting than the attendees do within it.
    0:46:17 Repeat the disappearing act as often as possible and cite improved productivity to convert this slowly into a permanent routine change.
    0:46:21 “Learn to imitate any good child.
    0:46:23 Just this once.
    0:46:24 Please.
    0:46:26 I promise I’ll do X.”
    0:46:30 Parents fall for it because kids help adults to fool themselves.
    0:46:35 It works with bosses, suppliers, customers, and the rest of the world, too.
    0:46:38 Use it, but don’t fall for it.
    0:46:45 If a boss asks for overtime just this once, he or she will expect it in the future.
    0:46:49 Time consumers.
    0:46:52 Batch and do not falter.
    0:46:56 A schedule defends from chaos and whim.
    0:47:01 Annie Dillard, winner of Pulitzer Prize in Nonfiction, 1975.
    0:47:09 If you have never used a commercial printer before, the pricing and lead times could surprise you.
    0:47:18 Let’s assume it costs $310 and takes one week to print 20 customized t-shirts with four color logos.
    0:47:23 How much and how long does it take to print three of the same t-shirt?
    0:47:25 $110 in one week.
    0:47:27 How is that possible?
    0:47:29 Simple.
    0:47:30 The setup charges don’t change.
    0:47:40 It costs the printer the same amount in materials for plate preparation, $150, and the same in labor to man the press itself, $100.
    0:47:51 The setup is the real-time consumer, and thus the job, despite its small size, needs to be scheduled just like the other, resulting in the same one-week delivery date.
    0:47:54 The lower economy of scale picks up the rest.
    0:48:03 The cost for three shirts is $20 per shirt times three shirts instead of $3 per shirt times 20 shirts.
    0:48:11 The cost and time-effective solution, therefore, is to wait until you have a larger order, an approach called batching.
    0:48:21 Batching is also the solution to our distracting but necessary time consumers, those repetitive tasks that interrupt the most important.
    0:48:31 If you check mail and make bill payments five times a week, it might take 30 minutes per instance and you respond to a total of 20 letters in two and a half hours.
    0:48:39 If you do this once per week instead, it might take 60 minutes total and you still respond to a total of 20 letters.
    0:48:42 People do the former out of fear of emergencies.
    0:48:46 First, there are seldom real emergencies.
    0:48:55 Second, of the urgent communication you will receive, missing a deadline is usually reversible and otherwise costs a minimum to correct.
    0:49:02 There is an inescapable set-up time for all tasks, large or minuscule in scale.
    0:49:06 It is often the same for one as it is for a hundred.
    0:49:14 There is a psychological switching of gears that can require up to 45 minutes to resume a major task that has been interrupted.
    0:49:21 More than a quarter of each 9 to 5 period, 28%, is consumed by such interruptions.
    0:49:25 Jonathan B. Spira and Joshua B. Feintuch
    0:49:33 The Cost of Not Paying Attention: How Interruptions Impact Knowledge Worker Productivity
    0:49:46 This is true of all recurring tasks and is precisely why we have already decided to check email and phone calls twice per day at specific predetermined times, between which we let them accumulate.
    0:49:55 From mid-2004 to 2007, I checked mail no more than once a week, often not for up to four weeks at a time.
    0:50:00 Nothing was irreparable, and nothing cost more than $300 to fix.
    0:50:04 This batching has saved me hundreds of hours of redundant work.
    0:50:06 How much is your time worth?
    0:50:09 Let’s use a hypothetical example.
    0:50:15 1. $20 per hour is how much you are paid or value your time.
    0:50:22 This would be the case, for example, if you are paid $40,000 per year and get two weeks of vacation per year.
    0:50:30 $40,000 divided by 40 hours per week times 50 equals $2,000 equals $20 per hour.
    0:50:44 Estimate your hourly income by cutting the last three zeros off of your annual income and halving the remaining number, e.g., $50,000 a year becomes $25 an hour.
    0:50:59 2. Estimate the amount of time you will save by grouping similar tasks together and batching them, and calculate how much you have earned by multiplying this hour number by your per-hour rate, $20 here.
    0:51:03 One time per week, 10 hours equals $200.
    0:51:08 One time per two weeks, 20 hours equals $400.
    0:51:13 One time per month, 40 hours equals $800.
    0:51:21 3. Test each of the above batching frequencies and determine how much problems cost to fix in each period.
    0:51:26 If the cost is less than the above dollar amounts, batch even further apart.
    0:51:53 For example, using our above math, if I check email once per week and that results in an average loss of two sales per week, totaling $80 in lost profit, I will continue checking once per week because $200, 10 hours of time, minus $80 is still a $120 net gain, not to mention the enormous benefits of completing other main tasks in those 10 hours.
    0:52:07 If you calculate the financial and emotional benefits of completing just one main tasks, such as landing a major client or completing a life-changing trip, the value of batching is much more than the per-hour savings.
    0:52:15 If the problems cost more than hours saved, scale back to the next less frequent batch schedule.
    0:52:25 In this case, I would drop from once per week to twice per week, not daily, and attempt to fix the system so that I can return to once per week.
    0:52:29 Do not work harder when the solution is working smarter.
    0:52:37 I have batched both personal and business tasks further and further apart as I’ve realized just how few real problems come up.
    0:53:01 Some of my scheduled batches in 2007 were email, Mondays 10:00 AM, phone completely eliminated, laundry every other Sunday at 10:00 PM, credit cards and bills, most are on automatic payment, but I check balances every second Monday after email, strength training every fourth day for 30 minutes, etc.
    0:53:15 The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.
    0:53:22 Bill Gates, co-founder of Microsoft, richest man in the world.
    0:53:31 Empowerment failure refers to being unable to accomplish a task without first obtaining permission or information.
    0:53:39 It is often a case of being micromanaged or micromanaging someone else, both of which consume your time.
    0:53:49 For the employee, the goal is to have full access to necessary information and as much independent decision-making ability as possible.
    0:54:00 For the entrepreneur, the goal is to grant as much information and independent decision-making ability to employees or contractors as possible.
    0:54:13 Customer service is often the epitome of empowerment failure, and a personal example from BrainQuicken illustrates just how serious, but easily solved, the problem can be.
    0:54:22 In 2002, I had outsourced customer service for order tracking and returns, but still handled product-related questions myself.
    0:54:23 The result?
    0:54:35 I received more than 200 emails per day, spending all hours between 9 to 5 responding to them, and the volume was growing at a rate of more than 10% per week.
    0:54:43 I had to cancel advertising and limit shipments, as additional customer service would have been the final nail in the coffin.
    0:54:45 It wasn’t a scalable model.
    0:54:48 Remember this word, as it will be important later.
    0:54:54 It wasn’t scalable, because there was an information and decision bottleneck.
    0:54:55 Me.
    0:54:56 The clincher?
    0:55:08 The bulk of the email that landed in my inbox was not product-related at all, but requests from the outsourced customer service reps seeking permission for different actions.
    0:55:12 The customer claims he didn’t receive the shipment.
    0:55:13 What should we do?
    0:55:16 The customer had a bottle held at customs.
    0:55:19 Can we reship to a U.S. address?
    0:55:23 The customer needs the product for a competition in two days.
    0:55:27 Can we ship overnight, and if so, how much should we charge?
    0:55:28 It was endless.
    0:55:38 Hundreds upon hundreds of different situations made it impractical to write a manual, and I didn’t have the time or experience to do so regardless.
    0:55:41 Fortunately, someone did have the experience.
    0:55:44 The outsourced reps themselves.
    0:55:54 I sent one single email to all the supervisors that immediately turned 200 emails per day into fewer than 20 emails per week.
    0:55:55 Hi, all.
    0:56:00 I would like to establish a new policy for my account that overrides all others.
    0:56:02 Keep the customer happy.
    0:56:09 If it is a problem that takes less than $100 to fix, use your judgment and fix it yourself.
    0:56:18 This is official written permission and a request to fix all problems that cost under $100 without contacting me.
    0:56:20 I am no longer your customer.
    0:56:23 My customers are your customer.
    0:56:25 Don’t ask me for permission.
    0:56:29 Do what you think is right, and we’ll make adjustments as we go along.
    0:56:30 Thank you.
    0:56:31 Tim
    0:56:41 Upon close analysis, it became clear that more than 90% of the issues that prompted email could be resolved for less than $20.
    0:56:52 I reviewed the financial results of their independent decision-making on a weekly basis for four weeks, then a monthly basis, and then on a quarterly basis.
    0:57:02 It’s amazing how someone’s IQ seems to double as soon as you give them responsibility and indicate that you trust them.
    0:57:07 The first month cost perhaps $200 more than if I had been micromanaging.
    0:57:32 In the meantime, I saved more than 100 hours of my own time per month, customers received faster service, returns dropped to less than 3%, the industry average is 10-15%, and outsourcers spent less time on my account, all of which resulted in rapid growth, higher profit margins, and happier people on all sides.
    0:57:34 People are smarter than you think.
    0:57:37 Give them a chance to prove themselves.
    0:57:46 If you are a micromanaged employee, have a heart-to-heart with your boss and explain that you want to be more productive and interrupt him or her less.
    0:57:53 I hate that I have to interrupt you so much and pull you away from more important things I know you have on your plate.
    0:57:58 I was doing some reading and had some thoughts on how I might be more productive.
    0:58:00 Do you have a second?
    0:58:10 Before this conversation, develop a number of “rules” like the previous example that would allow you to work more autonomously with less approval-seeking.
    0:58:16 The boss can review the outcome of your decisions on a daily or weekly basis in the initial stages.
    0:58:23 Suggest a one-week trial and end with, “I’d like to try it. Does that sound like something we could try for a week?”
    0:58:26 Or my personal favorite, “Is that reasonable?”
    0:58:30 It’s hard for people to label things unreasonable.
    0:58:35 Realize that bosses are supervisors, not slave masters.
    0:58:48 Establish yourself as a consistent challenger of the status quo and most people will learn to avoid challenging you, particularly if it is in the interest of higher per-hour productivity.
    0:59:00 If you are a micromanaging entrepreneur, realize that even if you can do something better than the rest of the world, it doesn’t mean that’s what you should be doing if it’s part of the minutia.
    0:59:04 “Empower others to act without interrupting you.”
    0:59:07 Set the rules in your favor.
    0:59:09 Limit access to your time.
    0:59:13 Force people to define the requests before spending time with them.
    0:59:19 And batch routine menial tasks to prevent postponement of more important projects.
    0:59:21 Do not let people interrupt you.
    0:59:25 Find your focus and you’ll find your lifestyle.
    0:59:30 The bottom line is that you have only the rights you fight for.
    0:59:42 In the next section, Automation, we’ll see how the new rich create management-free money and eliminate the largest remaining obstacle of all: themselves.
    0:59:44 Q&A.
    0:59:46 Questions and actions.
    0:59:53 People think it must be fun to be a super genius, but they don’t realize how hard it is to put up with all the idiots in the world.
    0:59:56 Calvin from Calvin and Hobbes.
    1:00:03 Blaming idiots for interruptions is like blaming clowns for scaring children.
    1:00:04 They can’t help it.
    1:00:06 It’s their nature.
    1:00:13 Then again, I had, who am I kidding, and have, on occasion, been known to create interruptions out of thin air.
    1:00:18 If you’re anything like me, that makes us both occasional idiots.
    1:00:21 Learn to recognize and fight the interruption impulse.
    1:00:27 This is infinitely easier when you have a set of rules, responses, and routines to follow.
    1:00:37 It is your job to prevent yourself and others from letting the unnecessary and unimportant prevent the start-to-finish completion of the important.
    1:00:49 This chapter differs from the previous in that the necessary actions, due to the inclusion of examples and templates, have been presented throughout from start to finish.
    1:00:53 This Q&A will thus be a summary rather than a repetition.
    1:00:59 The devil is in the details, so be sure to re-listen to this chapter for the specifics.
    1:01:04 The 50,000-foot review is as follows:
    1:01:12 1. Create systems to limit your availability via email and phone and deflect inappropriate contact.
    1:01:19 2. Get the auto-response and voicemail script in place now and master the various methods of evasion.
    1:01:23 3. Replace the habit of “How are you?” with “How can I help you?”
    1:01:27 4. Get specific and remember “No stories.”
    1:01:29 5. Focus on immediate actions.
    1:01:32 6. Set and practice interruption-killing policies.
    1:01:35 7. Avoid meetings whenever possible.
    1:01:39 8. Use email instead of face-to-face meetings to solve problems.
    1:01:41 8. Beg off going.
    1:01:44 9. This can be accomplished through the puppy-dog close.
    1:01:48 9. If meetings are unavoidable, keep the following in mind:
    1:01:50 10. Go in with a clear set of objectives.
    1:01:53 10. Set and end time or leave early.
    1:02:01 2. Batch activities to limit setup cost and provide more time for dream-line milestones.
    1:02:05 What can I routinize by batching?
    1:02:12 That is, what tasks, whether laundry, groceries, mail, payments, or sales reporting, for example,
    1:02:18 can I allot to a specific time each day, week, month, quarter, or year,
    1:02:24 so that I don’t squander time repeating them more often than is absolutely necessary?
    1:02:32 3. Set or request autonomous rules and guidelines with occasional review of results.
    1:02:38 4. Eliminate the decision bottleneck for all things that are non-fatal if misperformed.
    1:02:44 5. If an employee, believe in yourself enough to ask for more independence on a trial basis,
    1:02:52 have practical rules prepared, and ask the boss for the sale after surprising him or her with an impromptu presentation.
    1:02:57 6. Remember the puppy-dog close. Make it a one-time trial and reversible.
    1:03:02 7. For the entrepreneur or manager, give others the chance to prove themselves.
    1:03:08 The likelihood of irreversible or expensive problems is minimal, and the time savings are guaranteed.
    1:03:14 7. Remember, profit is only profitable to the extent that you can use it.
    1:03:16 For that, you need time.
    1:03:25 8. Tools and tricks. Eliminating paper distractions. Capturing everything.
    1:03:28 8. Evernote. Evernote. Evernote.com
    1:03:37 This is perhaps the most impressive tool I’ve found in the last year, introduced to me by some of the most productive technologists in the world.
    1:03:50 Evernote has eliminated more than 90% of the paper in my life and eliminated nearly all of the multiple tabs I used to leave open in web browsers, both of which distracted me to no end.
    1:03:54 9. It can clear out your entire office clutter in one to three hours.
    1:04:05 10. Evernote allows you to easily capture information from anywhere using whatever device is at hand, and everything is then searchable, read findable, from anywhere.
    1:04:16 10. I use it to take photographs of everything I might want to remember or find later: business cards, handwritten notes, wine labels, receipts, whiteboard sessions, and more.
    1:04:25 11. Evernote identifies the text in all of these pictures automatically, so it’s all searchable, whether from an iPhone, your laptop, or the web.
    1:04:36 Just as one example, I can store and find the contact information from any business card in seconds, often using the built-in iSight camera on Mac to capture it,
    1:04:43 rather than spending hours inputting it all into contacts or searching through email for that lost phone number.
    1:04:48 It’s mind-numbing how much time this saves.
    1:04:55 Scan all agreements, paper articles, etc. that would otherwise sit in file folders or on my desk.
    1:05:12 The best I’ve found, which scans all of it directly to Evernote in seconds with one button.
    1:05:21 Take snapshots of websites, capturing all text and links, so that I can read them offline when traveling or doing later research.
    1:05:27 Get rid of all those scattered bookmarks, favorites, and open tabs.
    1:05:31 Screening and Avoiding Unwanted Calls
    1:05:35 Grand Central
    1:05:37 Grand Central
    1:05:49 In a world where your physical address will change more often than your cell phone number and email, it can be disastrous if your number becomes public or gets in the wrong hands.
    1:05:58 Enter Grand Central, which will give you a number with the area code of your choosing that then forwards to your own phone.
    1:06:03 I now give a Grand Central number to anyone besides family and close friends.
    1:06:05 Some of the benefits:
    1:06:12 Identify any incoming number as unwanted and that caller will then hear a “number not in service” message when attempting to call you.
    1:06:26 Customize your voicemail message to individual callers – spouse, boss, colleague, client, etc. – and listen in on messages as they’re being left so you can “pick up” if the message is worth the interruption.
    1:06:29 Call recording is also an option.
    1:06:38 Use an area code outside of your hometown to prevent people and companies from finding and misusing addresses you’d prefer to keep private.
    1:06:45 Establish “do not disturb” hours when calls are routed directly to voicemail with no ring.
    1:06:51 Have voicemails sent to your cell phone as SMS – text messages.
    1:06:59 U-mail – another option – can also transcribe voicemails and send them to your phone as text messages.
    1:07:03 Getting calls while stuck in a time-wasting meeting? No problem.
    1:07:09 Respond to voicemails via SMS during the meeting so you’re not stuck returning calls afterward.
    1:07:15 One shot, one kill scheduling without e-mail back and forth.
    1:07:20 Few things are as time-consuming as scheduling via e-mail.
    1:07:23 Person A – how about Tuesday at 3 p.m.?
    1:07:25 Person B – I can make it.
    1:07:28 Person C – I have a meeting. How about Thursday?
    1:07:32 Person D – I’m on a con call. How about 10 a.m. on Friday?
    1:07:38 Use these tools to make scheduling simple and fast instead of another part-time job.
    1:07:49 Doodle – doodle.com – the best free tool I’ve found for herding cats, multiple people, for scheduling without excessive e-mail.
    1:07:55 Create and poll in 30 seconds with the proposed options and forward a link to everyone invited.
    1:07:59 Check back a few hours later and you’ll have the best time for the most people.
    1:08:03 Time Driver – timedriver.com
    1:08:12 Let colleagues and clients self-schedule with you based on your availability, which is determined by integration with Outlook or Google Calendar.
    1:08:19 Embed a “Schedule Now” button in e-mail messages and you’ll never have to tell people when you can make a call or meeting.
    1:08:22 Let them see what’s open and choose.
    1:08:26 Choosing the best e-mail batching times.
    1:08:31 Zobni – zobni.com/special
    1:08:38 Zobni – inbox spelled backwards – is a free program for putting Outlook on steroids.
    1:08:45 It offers many features, but the most relevant to this chapter is its ability to identify hotspots,
    1:08:50 or periods of time when you receive the bulk of e-mail from your most important contacts.
    1:08:58 These “hotspots” are batching times that will enable you to keep critical contacts – clients, bosses, etc. – smiling,
    1:09:03 even while you reduce checking e-mail to one to three times per day.
    1:09:12 It will also populate your contacts automatically by pulling phone numbers, addresses, etc. from separate e-mail buried in the inbox.
    1:09:17 Emailing without entering the black hole of the inbox
    1:09:22 Don’t enter the black hole of the inbox off-hours because you’re afraid you’ll forget something.
    1:09:30 Use these services instead to keep focused, whether on completing a critical project or simply enjoying the weekend.
    1:09:40 Jot, J-O-T-T dot com. Capture thoughts, create to-dos, and set reminders with a simple, toll-free phone call.
    1:09:50 The service transcribes your message – 15 to 30 seconds – and e-mails it to whomever you want, including yourself, or to your Google Calendar for automatic scheduling.
    1:10:03 Jot also enables you to post voice message links to Twitter – twitter.com, Facebook – facebook.com, and other services that tend to consume hours if you visit the sites themselves.
    1:10:13 CopyTalk, copytalk, copytalk.com, Dictate any message up to four minutes and have the transcription e-mailed to you within hours.
    1:10:17 Excellent for brainstorming, and the accuracy is astounding.
    1:10:22 Preventing web browsing completely.
    1:10:24 Freedom.
    1:10:31 iBiblio.org/fred/freedom/
    1:10:42 Freedom is a free application that disables networking on an Apple computer for 1 to 480 minutes, up to 8 hours, at a time.
    1:10:49 Freedom will free you from the distractions of the Internet, allowing you the focus to get real work done.
    1:10:51 Freedom enforces freedom.
    1:10:57 A reboot is the only method for turning freedom off before the time limit you’ve set for yourself.
    1:11:02 The hassle of rebooting means you’re less likely to cheat, and you’ll be more productive.
    1:11:08 Experiment with the software for short periods of time at first – 30 to 60 minutes.
    1:11:11 Comfort Challenge.
    1:11:14 Revisit the terrible twos.
    1:11:15 Two days.
    1:11:22 For the next two days, do as all good two-year-olds do and say no to all requests.
    1:11:24 Don’t be selective.
    1:11:28 Refuse to do all things that won’t get you immediately fired.
    1:11:29 Be selfish.
    1:11:38 As with the last exercise, the objective isn’t an outcome – in this case, eliminating just those things that waste time – but the process.
    1:11:41 Getting comfortable with saying no.
    1:11:44 Potential questions to decline include the following:
    1:11:46 Do you have a minute?
    1:11:49 Do you want to see a movie tonight or tomorrow?
    1:11:51 Can you help me with “X”?
    1:11:55 No should be your default answer to all requests.
    1:11:58 Don’t make up elaborate lies, or you’ll get called on them.
    1:12:05 A simple “I really can’t, sorry, I’ve got too much on my plate right now” will do as a catch-all response.
    1:12:09 Lifestyle design in action.
    1:12:12 Batching Tool: P.O. Box
    1:12:21 This might be stating the obvious, but one easy way to encourage batching of your mail is to use a P.O. Box versus getting mail delivered to your house.
    1:12:32 We got our P.O. Box to limit access to our physical address online, but it also encourages you to get the mail less and deal with it in batch.
    1:12:39 Our post office has recycling bins, so at least 60% of the mail doesn’t even come home with us.
    1:12:53 For a while I was only getting and managing the mail once a week, and I found not only did it take less time overall, I did a better job managing it and getting it out of the way, versus looking at it and setting it aside for future follow-up.
    1:12:55 Laura Turner
    1:13:03 For families, the four-hour work week doesn’t have to mean four months on a sailboat in the Caribbean unless that’s their dream.
    1:13:13 But even the simple ideal of having time to take a walk in the park every evening, or spending weekends together, makes taking actions to implement this program worthwhile.
    1:13:16 There are many different approaches for making this work.
    1:13:22 Kids have to promise they won’t bother mommy in the evening while she works on the computer.
    1:13:25 My husband watches the kids in the evening.
    1:13:29 Both parents make plans once a week to have someone take care of the kids, etc.
    1:13:35 Then close with the huge payoff for the family of having more time to spend with each other.
    1:13:37 Adrienne Jenkins
    1:13:46 Why not combine a mini-retirement with dentistry or medical geo-arbitrage and finance your trip with the savings?
    1:13:54 I lived in Thailand for four months and got root canal treatment and a crown for one-third of the price that it costs in Australia.
    1:14:05 There are many upmarket clinics set up for expats and health travelers in Thailand, Philippines, Vietnam, Goa, etc., with English-speaking dentists.
    1:14:09 And in Europe, many people go to Poland or Hungary.
    1:14:17 To research, just Google “dentists” and the country and you will come across practices advertising to foreigners.
    1:14:23 Talk to expats when you’re in the country or on online chat forums for recommendations.
    1:14:31 Now I’m in Australia, I still combine my travels with annual dentist check-ups, and the savings often finance my airfare.
    1:14:36 Even between developed countries, there are significant cost differences.
    1:14:42 For example, France is far cheaper than the UK, and Australia is cheaper than the U.S.
    1:14:57 Note from Tim, learn more about the incredible world of medical tourism and geo-arbitrage at en.wikipedia.org/wiki/medical_tourism.
    1:15:03 Even large insurers like Aetna often cover overseas treatments and surgeries.
    1:15:05 Anonymous.
    1:15:12 Hey guys, this is Tim again, just one more thing before you take off, and that is Five Bullet Friday.
    1:15:17 Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
    1:15:24 Between one and a half and two million people subscribe to my free newsletter, my super short newsletter, called Five Bullet Friday.
    1:15:26 And easy to cancel.
    1:15:34 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week.
    1:15:36 It’s kind of like my diary of cool things.
    1:15:48 It often includes articles I’m reading, books I’m reading, albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
    1:15:55 And these strange esoteric things end up in my field, and then I test them, and then I share them with you.
    1:16:03 So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
    1:16:13 If you’d like to try it out, just go to tim.blog/friday, type that into your browser, tim.blog/friday, drop in your email, and you’ll get the very next one.
    1:16:15 Thanks for listening.
    1:16:21 I am always on the hunt for protein sources that don’t require sacrifices in taste or nutrition.
    1:16:22 I don’t want to eat sawdust.
    1:16:26 I also don’t want a candy bar that’s disguised as a protein bar.
    1:16:29 And that’s why I love the protein bars from today’s sponsor, David.
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    1:16:37 I throw them in my bag whenever I am in doubt that I might be able to get a good source of protein.
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    1:16:53 I was actually first introduced to them by my friend Peter Atiyah, MD, who is their chief science officer.
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    1:17:00 And on top of that, David tastes great.
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    1:17:03 They’re all worth trying.
    1:17:11 And as I mentioned before, I will grab a few of those from running out the door if I think I might end up in a situation where I can’t get sufficient protein.
    1:17:12 And why is that important?
    1:17:19 Well, adequate protein intake is critical for building and preserving muscle mass, especially as we age.
    1:17:26 And one of the biggest things that you want to pay attention to is counteracting sarcopenia, age-related muscle loss.
    1:17:28 And for that, you need enough protein.
    1:17:30 When in doubt, up your protein.
    1:17:32 Protein is also the most satiating macronutrient.
    1:17:33 What does that mean?
    1:17:40 It means that protein, carbohydrates, fat, and protein, inhibits your appetite while also feeding all the things you want to feed,
    1:17:43 which helps you consume fewer calories throughout the day.
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    1:18:23 In the last handful of years, I’ve become very interested in environmental toxins, avoiding microplastics, and many other commonly found compounds all over the place.
    1:18:25 One place I looked is in the kitchen.
    1:18:29 Many people don’t realize just how toxic their cookware is or can be.
    1:18:42 A lot of nonstick pans, practically all of them, can release harmful forever chemicals, PFAS, in other words, spelled P-F-A-S, into your food, your home, and then ultimately, that ends up in your body.
    1:18:43 Teflon is a prime example of this.
    1:18:47 It is still the forever chemical that most companies are using.
    1:18:51 So our place reached out to me as a potential sponsor.
    1:18:57 And the first thing I did was look at the reviews of their products and said, send me one.
    1:19:00 And that is the Titanium Always Pan Pro.
    1:19:04 And the claim is that it’s the first nonstick pan with zero coating.
    1:19:08 So that means zero forever chemicals and durability that’ll last forever.
    1:19:10 I was very skeptical.
    1:19:11 I was very busy.
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    1:19:13 I want to test this thing quickly.
    1:19:15 It’s supposed to be nonstick.
    1:19:16 It’s supposed to be durable.
    1:19:17 I’m going to test it with two things.
    1:19:26 I’m going to test it with scrambled eggs in the morning, because eggs are always a disaster in anything that isn’t nonstick with the toxic coating.
    1:19:31 And then I’m going to test it with a steak sear, because I want to see how much it retains heat.
    1:19:36 And it worked perfectly in both cases.
    1:19:40 And I was frankly astonished how well it worked.
    1:19:44 The Titanium Always Pan Pro has become my go to pan in the kitchen.
    1:19:49 It replaces a lot of other things for searing, for eggs, for anything you can imagine.
    1:19:51 And the design is really clever.
    1:19:57 It does combine the best qualities of stainless steel, cast iron and nonstick into one product.
    1:20:05 And now Our Place is expanding this first-of-its-kind technology to their Titanium Pro cookware sets, which are made in limited quantities.
    1:20:18 So if you’re looking for non-toxic, long-lasting pots and pans that outperform everything else in your kitchen, just head to fromourplace.com/tim and use code TIM for 10% off of your order.
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    1:20:57 Transcription by CastingWords

    This time around, we have a bit of a different format, featuring the book that started it all for me, The 4-Hour Workweek. Readers and listeners often ask me what I would change or update, but an equally interesting question is: what wouldn’t I change? What stands the test of time and hasn’t lost any potency? This episode features two of the most important chapters from the audiobook of The 4-Hour Workweek. The chapters push you to defend your scarce attention—one by saying no to people, the other by saying no to excess information.

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    *

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    Past guests on The Tim Ferriss Show include Jerry SeinfeldHugh JackmanDr. Jane GoodallLeBron JamesKevin HartDoris Kearns GoodwinJamie FoxxMatthew McConaugheyEsther PerelElizabeth GilbertTerry CrewsSiaYuval Noah HarariMalcolm GladwellMadeleine AlbrightCheryl StrayedJim CollinsMary Karr, Maria PopovaSam HarrisMichael PhelpsBob IgerEdward NortonArnold SchwarzeneggerNeil StraussKen BurnsMaria SharapovaMarc AndreessenNeil GaimanNeil de Grasse TysonJocko WillinkDaniel EkKelly SlaterDr. Peter AttiaSeth GodinHoward MarksDr. Brené BrownEric SchmidtMichael LewisJoe GebbiaMichael PollanDr. Jordan PetersonVince VaughnBrian KoppelmanRamit SethiDax ShepardTony RobbinsJim DethmerDan HarrisRay DalioNaval RavikantVitalik ButerinElizabeth LesserAmanda PalmerKatie HaunSir Richard BransonChuck PalahniukArianna HuffingtonReid HoffmanBill BurrWhitney CummingsRick RubinDr. Vivek MurthyDarren AronofskyMargaret AtwoodMark ZuckerbergPeter ThielDr. Gabor MatéAnne LamottSarah SilvermanDr. Andrew Huberman, and many more.

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  • #808: Stephen West — From High School Dropout to Hit Podcast (Plus: Life Lessons from Ralph Waldo Emerson, Friedrich Nietzsche, Simone Weil, and More)

    AI transcript

    Stephen West is a father, husband, and host of the Philosophize This! podcast.

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    *

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    Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

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    Discover Tim’s books: tim.blog/books.

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    Past guests on The Tim Ferriss Show include Jerry SeinfeldHugh JackmanDr. Jane GoodallLeBron JamesKevin HartDoris Kearns GoodwinJamie FoxxMatthew McConaugheyEsther PerelElizabeth GilbertTerry CrewsSiaYuval Noah HarariMalcolm GladwellMadeleine AlbrightCheryl StrayedJim CollinsMary Karr, Maria PopovaSam HarrisMichael PhelpsBob IgerEdward NortonArnold SchwarzeneggerNeil StraussKen BurnsMaria SharapovaMarc AndreessenNeil GaimanNeil de Grasse TysonJocko WillinkDaniel EkKelly SlaterDr. Peter AttiaSeth GodinHoward MarksDr. Brené BrownEric SchmidtMichael LewisJoe GebbiaMichael PollanDr. Jordan PetersonVince VaughnBrian KoppelmanRamit SethiDax ShepardTony RobbinsJim DethmerDan HarrisRay DalioNaval RavikantVitalik ButerinElizabeth LesserAmanda PalmerKatie HaunSir Richard BransonChuck PalahniukArianna HuffingtonReid HoffmanBill BurrWhitney CummingsRick RubinDr. Vivek MurthyDarren AronofskyMargaret AtwoodMark ZuckerbergPeter ThielDr. Gabor MatéAnne LamottSarah SilvermanDr. Andrew Huberman, and many more.

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  • #807: In Case You Missed It: March 2025 Recap of “The Tim Ferriss Show”

    AI transcript
    0:00:02 This episode is brought to you by Five Bullet Friday,
    0:00:04 my very own email newsletter.
    0:00:07 It’s become one of the most popular email newsletters
    0:00:09 in the world with millions of subscribers,
    0:00:10 and it’s super, super simple.
    0:00:12 It does not clog up your inbox.
    0:00:15 Every Friday, I send out five bullet points,
    0:00:17 super short, of the coolest things I’ve found that week,
    0:00:20 which sometimes includes apps, books, documentaries,
    0:00:23 supplements, gadgets, new self-experiments,
    0:00:25 hacks, tricks, and all sorts of weird stuff
    0:00:27 that I dig up from around the world.
    0:00:30 You guys, podcast listeners and book readers,
    0:00:33 have asked me for something short and action-packed
    0:00:34 for a very long time,
    0:00:35 because after all, the podcast, the books,
    0:00:37 they can be quite long,
    0:00:39 and that’s why I created Five Bullet Friday.
    0:00:43 It’s become one of my favorite things I do every week.
    0:00:45 It’s free, it’s always gonna be free,
    0:00:48 and you can learn more at tim.blog forward slash Friday.
    0:00:51 That’s tim.blog forward slash Friday.
    0:00:54 I get asked a lot how I meet guests for the podcast,
    0:00:57 some of the most amazing people I’ve ever interacted with.
    0:01:01 And little known fact, I’ve met probably 25% of them
    0:01:03 because they first subscribed to Five Bullet Friday.
    0:01:05 So you’ll be in good company.
    0:01:07 It’s a lot of fun.
    0:01:08 Five Bullet Friday is only available
    0:01:10 if you subscribe via email.
    0:01:13 I do not publish the content on the blog or anywhere else.
    0:01:16 Also, if I’m doing small in-person meetups,
    0:01:18 offering early access to startups, beta testing,
    0:01:20 special deals, or anything else that’s very limited,
    0:01:23 I share it first with Five Bullet Friday subscribers.
    0:01:27 So check it out, tim.blog forward slash Friday.
    0:01:29 If you listen to this podcast,
    0:01:31 it’s very likely that you’d dig it a lot,
    0:01:34 and you can, of course, easily subscribe any time.
    0:01:36 So easy peasy.
    0:01:39 Again, that’s tim.blog forward slash Friday.
    0:01:40 And thanks for checking it out.
    0:01:42 If the spirit moves you.
    0:01:43 Optimal minimum.
    0:01:47 At this altitude, I can run flat out for a half mile
    0:01:48 before my hands start shaking.
    0:01:50 Can I ask you a personal question?
    0:01:52 Now would have seen an appropriate time.
    0:01:54 What if I did the opposite?
    0:01:56 I’m a cybernetic organism,
    0:01:58 living tissue over a metal endoskeleton.
    0:02:07 Hello, boys and girls.
    0:02:09 This is Tim Ferriss.
    0:02:10 Welcome to another episode of the Tim Ferriss Show,
    0:02:13 where it is my job to deconstruct world-class performers
    0:02:14 of all different types,
    0:02:16 to tease out the routines, habits, and so on
    0:02:17 that you can apply to your own life.
    0:02:20 This is a special in-between-isode,
    0:02:24 which serves as a recap of the episodes from the last month.
    0:02:27 Features a short clip from each conversation in one place,
    0:02:31 so you can jump around, get a feel for both the episode and the guest,
    0:02:34 and then you can always dig deeper by going to one of those episodes.
    0:02:36 View this episode as a buffet to whet your appetite.
    0:02:37 It’s a lot of fun.
    0:02:38 We had fun putting it together.
    0:02:41 And for the full list of the guests featured today,
    0:02:42 see the episode’s description,
    0:02:46 probably right below wherever you press play in your podcast app.
    0:02:50 Or as usual, you can head to tim.blog slash podcast
    0:02:52 and find all the details there.
    0:02:53 Please enjoy.
    0:02:57 First up, Craig Maude,
    0:02:59 a writer, photographer, and walker
    0:03:01 living in Tokyo and Kamakura, Japan,
    0:03:03 and the author of
    0:03:05 Things Become Other Things
    0:03:06 and Kisa by Kisa.
    0:03:10 You can find Craig on Instagram and X
    0:03:11 at Craig Maude.
    0:03:15 This excerpt comes from Tim’s first interview with Craig.
    0:03:18 2009, hike to Nepal.
    0:03:20 Is that enough of a cue?
    0:03:22 Can you tell this story?
    0:03:24 Yeah, that’s an inflection point.
    0:03:25 I just got goosebumps, actually.
    0:03:29 So I really struggled with alcohol in my 20s.
    0:03:31 My teenage years, I didn’t touch anything.
    0:03:34 I was militantly straight-edge-ish.
    0:03:36 And basically, looking back now,
    0:03:38 I realize I had such a strong impulse
    0:03:41 to make sure I could get to whatever the next place was.
    0:03:43 Anything I saw that could hold me back,
    0:03:45 which included falling in love
    0:03:47 or doing drugs or anything like that
    0:03:48 that was like a retarding agent,
    0:03:50 as a teenager,
    0:03:50 I was like,
    0:03:51 immediately, I was like,
    0:03:52 okay, I don’t need this.
    0:03:53 And I got to Japan,
    0:03:54 and it was like,
    0:03:55 oh, this is a place to reinvent myself.
    0:03:57 And I started drinking,
    0:03:58 because as you do,
    0:04:00 because people drink so much here.
    0:04:00 Sure.
    0:04:03 And it turns out that I can drink a lot.
    0:04:05 I can have 15, 20 drinks,
    0:04:06 not throw up.
    0:04:07 I black out.
    0:04:08 Sure.
    0:04:10 But there’s something in my genes
    0:04:12 that allows me to just drink.
    0:04:13 And then after two or three drinks,
    0:04:14 something activates,
    0:04:17 where it’s just all we live for is more drink.
    0:04:21 And I think for most of my 20s,
    0:04:23 because I had such a low sense of self-worth,
    0:04:25 because of where I came from,
    0:04:27 because I felt this abundance of people around me
    0:04:28 that I didn’t feel I had.
    0:04:30 And I didn’t know how to ratchet that up.
    0:04:34 And I had this desire to produce culture,
    0:04:35 or to produce art,
    0:04:38 to produce literature at a level
    0:04:39 that I didn’t know how to,
    0:04:41 and I didn’t know how to bridge that gap.
    0:04:42 And what I ended up doing was,
    0:04:44 because I didn’t have mentors,
    0:04:45 because I didn’t have archetypes near me,
    0:04:47 I just drank like a fish.
    0:04:48 And I played a lot of music,
    0:04:50 because that was one thing I did have mastery over.
    0:04:52 And I played a lot of music,
    0:04:54 and I played a lot of that blacked out.
    0:04:57 And I’m really lucky I didn’t die.
    0:04:59 I mean, it would be one of these things
    0:05:00 where many, many mornings of my life,
    0:05:01 I’ve woken up,
    0:05:02 and it’s just been checking,
    0:05:04 is my face okay?
    0:05:05 Did I break my skull open?
    0:05:06 Or, you know, something like that.
    0:05:08 And I was madly in love.
    0:05:09 I fell madly, madly in love.
    0:05:11 I was 26, 27 years old.
    0:05:12 And I just,
    0:05:16 I had the most incredible love connection
    0:05:17 I’d ever felt.
    0:05:19 This like otherworldly sense
    0:05:20 of being in love with this person.
    0:05:25 And we connected so intensely
    0:05:28 and immediately went on a 40-day trip.
    0:05:30 Like a week after meeting.
    0:05:32 A 40-day trip through Tibet.
    0:05:34 We went to Tibet.
    0:05:36 I was possessed by a spirit.
    0:05:38 Like, I spoke in tongues.
    0:05:39 Wait, hold on.
    0:05:40 We hiked up to a glacier.
    0:05:43 I mean, we can’t really skip over
    0:05:44 getting possessed by spirits.
    0:05:48 I mean, it was,
    0:05:50 yeah, there was,
    0:05:52 we stayed at this one
    0:05:54 little hotel in Laza
    0:05:57 that had not always been a hotel.
    0:05:58 You know, it was this old structure.
    0:06:02 And woke up the next morning
    0:06:06 and my girlfriend was being very strange.
    0:06:07 She was being very weird.
    0:06:08 And I was like, what’s going on?
    0:06:10 She’s like, I’ll tell you when we get outside.
    0:06:10 I was like, what?
    0:06:12 You’ll tell me when we get outside?
    0:06:12 Like, what’s this about?
    0:06:14 And we go outside and she goes,
    0:06:17 okay, last night we had to get out of there
    0:06:18 because last night
    0:06:20 I woke up in the middle of the night.
    0:06:22 You were on your side of the bed
    0:06:23 cradling something
    0:06:25 that was not there.
    0:06:27 You were speaking in Tibetan.
    0:06:28 I couldn’t get you to wake up.
    0:06:32 And I was trying to speak to you in English,
    0:06:33 trying to speak to you in Japanese.
    0:06:34 You wouldn’t respond.
    0:06:36 And I finally crawled over
    0:06:37 on your side of the bed
    0:06:40 and I kind of took the air
    0:06:41 that you were holding.
    0:06:45 And I turned you on your side
    0:06:46 and you were able to like,
    0:06:47 calm down and go to sleep.
    0:06:50 And I was like, oh my God,
    0:06:50 I had this,
    0:06:52 because I had had this vision
    0:06:53 slash dream of this woman in white
    0:06:54 standing in the doorway
    0:06:56 and at the foot of the bed
    0:06:57 the night before.
    0:06:59 And I don’t know what was happening.
    0:07:01 And like, even now,
    0:07:02 I’m like full body goosebumps right now.
    0:07:05 God, this is like straight out
    0:07:06 of paranormal activity or something.
    0:07:07 I’m just like, oh God.
    0:07:08 It was so bizarre.
    0:07:10 And we had been, you know,
    0:07:11 and you have to imagine like,
    0:07:12 I don’t know if you’ve ever been in love
    0:07:13 to this degree
    0:07:15 where it just feels like
    0:07:16 everything in the world is fated.
    0:07:17 Like everything is a sign
    0:07:18 that you need to be together,
    0:07:19 that this is magic.
    0:07:20 Like only these things
    0:07:21 can possibly happen
    0:07:22 because you’re connected,
    0:07:22 you’re together.
    0:07:23 We both bought,
    0:07:25 I remember we like pulled out
    0:07:26 our books on the first day of the trip.
    0:07:27 We had both brought
    0:07:29 The Stranger by Camus.
    0:07:30 You know, it was like,
    0:07:32 it was like, oh my God, we’re fated.
    0:07:34 I went back to the hotel
    0:07:35 and I went to the manager
    0:07:36 and I was like,
    0:07:37 hey, I don’t think
    0:07:38 we can stay here tonight.
    0:07:39 He’s like, oh, what’s wrong?
    0:07:40 And I was like, well,
    0:07:41 you know, I was kind of possessed,
    0:07:42 saw this.
    0:07:43 He’s like, did you see the woman?
    0:07:45 And I was like, yeah.
    0:07:45 Oh God.
    0:07:47 He’s like, he’s like, oh,
    0:07:48 oh yeah, yeah, yeah.
    0:07:49 No, we know what’s going on with that.
    0:07:50 Here, we’ll take you
    0:07:51 to the dream reader.
    0:07:53 And so I was like, what?
    0:07:54 You’ll take me to the dream?
    0:07:55 So I ended up,
    0:07:57 I’ll try to truncate this
    0:07:57 because it can,
    0:07:58 it can kind of get a little bit long,
    0:07:59 but I mean,
    0:08:00 I’m not sure anybody listening
    0:08:01 wants you to truncate
    0:08:02 this particular story.
    0:08:04 So I mean,
    0:08:05 go wherever you want.
    0:08:07 One of the workers there
    0:08:07 is like, you know,
    0:08:08 the manager’s like,
    0:08:09 okay, take him to the dream reader.
    0:08:10 So, and I’m thinking,
    0:08:11 okay, this is a scam.
    0:08:12 I’m getting scammed.
    0:08:13 Something that’s like weird’s going on.
    0:08:16 And he takes us
    0:08:16 and we go to like
    0:08:18 the outskirts of Laza.
    0:08:19 We go to this like really
    0:08:21 kind of weird apartment block
    0:08:22 that was just made of concrete.
    0:08:22 It was maybe like
    0:08:24 two or three stories tall.
    0:08:26 And he takes us
    0:08:27 to this room
    0:08:28 on the third floor
    0:08:29 and there’s a line of people,
    0:08:30 a line of Tibetans
    0:08:31 waiting at this door.
    0:08:32 And they were all
    0:08:34 waiting to have their dreams read.
    0:08:35 So it was like,
    0:08:35 okay, this is bizarre.
    0:08:36 So we wait,
    0:08:37 we stand in line,
    0:08:37 we go inside,
    0:08:38 we sit down inside.
    0:08:40 The most beautiful,
    0:08:41 I don’t know how old she was.
    0:08:42 She was anywhere between
    0:08:45 15 and a thousand years old.
    0:08:46 Like she was just this,
    0:08:47 this creature of
    0:08:49 just the most bizarre light
    0:08:49 walks out.
    0:08:50 It was like being in the matrix,
    0:08:51 you know,
    0:08:52 the scene in the matrix
    0:08:52 where they’re like
    0:08:53 with the spoon and the bending
    0:08:55 and you’re in this random apartment
    0:08:56 and the TV’s on,
    0:08:56 you know,
    0:08:57 it was like that situation.
    0:08:58 She comes over,
    0:08:59 brings some yak,
    0:09:00 buttermilk tea,
    0:09:01 some cookies
    0:09:02 because someone’s in the dream
    0:09:03 reader room
    0:09:04 and we’re waiting for them
    0:09:05 to get out.
    0:09:06 And then our term comes up.
    0:09:07 I go in there,
    0:09:07 you go into this room,
    0:09:08 it’s all candles,
    0:09:09 Dalai Lama photos,
    0:09:10 like all this stuff.
    0:09:10 It’s like,
    0:09:11 you feel like you’re in this
    0:09:12 really holy space.
    0:09:14 And the guy from the hotel
    0:09:15 interprets for us.
    0:09:16 I tell her the dream,
    0:09:16 I tell her what happened
    0:09:18 and she gives me this blessing,
    0:09:20 puts a white wreath
    0:09:21 around my neck,
    0:09:22 gives me this little
    0:09:23 satchel of seeds
    0:09:24 and tells me to put them
    0:09:24 under my pillow
    0:09:25 when I sleep
    0:09:27 and then writes me a prayer
    0:09:28 and she says,
    0:09:28 okay,
    0:09:30 here’s these three pieces of paper.
    0:09:30 You have to take them
    0:09:31 to these three temples
    0:09:32 and they will burn them
    0:09:33 for you tonight.
    0:09:34 They’ll know what to do.
    0:09:34 Just tell them
    0:09:36 the dream reader sent you
    0:09:37 and you’ll be okay.
    0:09:37 You’ll be fine.
    0:09:38 Everything will be good.
    0:09:40 And I was like,
    0:09:42 no one’s asking me for money.
    0:09:44 And the hotel guy’s like,
    0:09:45 oh, you can leave a tip
    0:09:45 if you want or whatever.
    0:09:48 It was like $2 or something.
    0:09:49 I put $2 in the little thingy.
    0:09:51 And then we go to the temples
    0:09:52 and it ended up becoming
    0:09:54 this incredible adventure.
    0:09:55 This connects with a lot
    0:09:56 of my walking as well.
    0:09:57 Having experiences like this
    0:09:58 I think informed
    0:10:00 the sense of just give yourself up
    0:10:01 to what the day
    0:10:04 could potentially give to you.
    0:10:05 And so I ended up going
    0:10:06 to all these temples
    0:10:07 I would have never gone to.
    0:10:08 I went to the dream reader’s apartment
    0:10:10 which was like the most bizarre,
    0:10:11 beautiful place I went to
    0:10:12 in all of Tibet
    0:10:12 in that entire trip.
    0:10:14 We went to these temples,
    0:10:15 met these monks,
    0:10:16 say, hey, can you burn this for me?
    0:10:18 Oh yes, of course, absolutely.
    0:10:19 Give them like a dollar,
    0:10:21 50 cents or whatever.
    0:10:23 The whole thing cost nothing.
    0:10:24 It was clearly not a scam.
    0:10:26 It was clearly this thing
    0:10:27 that a lot of locals
    0:10:28 were participating in.
    0:10:30 And it was magic.
    0:10:31 It was just pure magic.
    0:10:31 So anyway,
    0:10:32 things like that were happening
    0:10:33 with this woman.
    0:10:35 And I screwed it up
    0:10:36 because of my drinking.
    0:10:38 I ruined the relationship.
    0:10:39 She punched me in the face
    0:10:39 at one point,
    0:10:40 very rightfully so.
    0:10:42 And she was like,
    0:10:44 hey, I can’t be with someone like you.
    0:10:45 This happened on that trip?
    0:10:47 Not on that trip.
    0:10:48 That happened a couple months later.
    0:10:49 We ended up staying together
    0:10:50 for about three months.
    0:10:51 And basically,
    0:10:51 I mean,
    0:10:53 it was about 10 years worth
    0:10:55 of lifetimes in three months.
    0:10:55 The candle that burns
    0:10:56 twice as bright.
    0:10:57 Yes.
    0:11:01 But losing her was
    0:11:02 probably the biggest
    0:11:05 psychic damage
    0:11:06 I’d ever encountered
    0:11:06 in my life
    0:11:07 as an adult.
    0:11:10 And I remember just lying
    0:11:11 in my tiny apartment
    0:11:12 in Tokyo,
    0:11:13 my six mat tatami room
    0:11:14 apartment in Tokyo.
    0:11:15 It was three in the morning.
    0:11:16 I wanted to die.
    0:11:18 It was rock,
    0:11:18 rock,
    0:11:19 rock bottom.
    0:11:20 This isn’t like
    0:11:21 a ritual story.
    0:11:22 I didn’t get up
    0:11:22 and run 40 miles
    0:11:23 or anything like that.
    0:11:24 But I was like,
    0:11:25 I’m going to start running.
    0:11:25 And I went out
    0:11:26 and I ran like 5K
    0:11:28 at three in the morning
    0:11:29 through the streets of Tokyo.
    0:11:31 And I was like,
    0:11:32 that felt good.
    0:11:33 And I was like,
    0:11:33 okay,
    0:11:34 I need to stop drinking.
    0:11:35 And to stop drinking,
    0:11:36 I’m going to run this marathon
    0:11:37 in November.
    0:11:38 I think it was like July
    0:11:38 when this happened.
    0:11:40 And I just started
    0:11:40 preparing for that.
    0:11:41 These were actually
    0:11:42 the first steps
    0:11:43 for me
    0:11:45 to deliberately address
    0:11:46 this lack of self-worth
    0:11:47 that I’ve been carrying around
    0:11:48 for all of my adult life.
    0:11:49 And that had,
    0:11:50 I think,
    0:11:50 driven me to drink
    0:11:51 the way I drank.
    0:11:52 That to give into
    0:11:54 whatever those genetic impulses were.
    0:11:55 And to start to go,
    0:11:55 okay,
    0:11:56 we’re going to run.
    0:11:57 We’re going to be someone
    0:11:57 who runs.
    0:11:58 A lot of this
    0:11:58 is also like
    0:12:00 very Atomic Habits
    0:12:00 style stuff.
    0:12:01 It’s like,
    0:12:01 who are you going to be
    0:12:02 and how are you going to
    0:12:02 set yourself up
    0:12:03 to be successful?
    0:12:04 I’m going to be a person
    0:12:05 who runs.
    0:12:05 I’m going to be a person
    0:12:07 who doesn’t drink.
    0:12:07 I’m going to be a person
    0:12:09 who charges a lot.
    0:12:10 So I was,
    0:12:12 at this time,
    0:12:12 you know,
    0:12:14 with the publishing company thing,
    0:12:14 we were producing
    0:12:15 these books
    0:12:16 that were winning awards
    0:12:17 and making absolutely
    0:12:18 no money.
    0:12:19 And so I was consulting,
    0:12:21 doing like web design,
    0:12:22 consulting,
    0:12:23 and stuff like that.
    0:12:23 And I was like,
    0:12:23 okay,
    0:12:25 I’m going to start charging
    0:12:26 absurd amounts of money
    0:12:27 for my time.
    0:12:28 The worst that can happen
    0:12:28 is people reject.
    0:12:30 And they started accepting it.
    0:12:31 And I was like,
    0:12:31 oh,
    0:12:32 little by little.
    0:12:34 All these stupid
    0:12:35 little steps
    0:12:36 from the time
    0:12:37 I was basically 27
    0:12:38 to 30,
    0:12:39 these were the most
    0:12:41 important years
    0:12:42 of tiny little steps.
    0:12:43 My time is more valuable.
    0:12:44 I’m going to be a person
    0:12:45 who runs.
    0:12:45 I’m going to be a person
    0:12:46 who can take care of himself.
    0:12:48 I still drank,
    0:12:48 even though I tried
    0:12:49 to not drink,
    0:12:50 but I started lowering it.
    0:12:51 It took me about
    0:12:53 four full years
    0:12:54 to completely get off
    0:12:55 the sauce
    0:12:57 in a really dangerous way.
    0:12:59 And it kind of,
    0:13:00 part of it culminated
    0:13:01 in going to Nepal
    0:13:03 and climbing up
    0:13:04 to Annapurta base camp.
    0:13:06 And that was after
    0:13:06 we had broken up
    0:13:07 and I felt like
    0:13:08 all the magic
    0:13:09 of my life was done.
    0:13:10 I felt like there was
    0:13:10 no way for me
    0:13:11 to experience magic again.
    0:13:12 I felt like she,
    0:13:13 and again,
    0:13:14 it’s this totally
    0:13:15 irrational sense
    0:13:16 of scarcity.
    0:13:17 The amount of scarcity
    0:13:19 I felt as an adult
    0:13:20 in my 20s
    0:13:22 is just shocking.
    0:13:23 It was this fathomless
    0:13:24 sense of scarcity.
    0:13:24 Like,
    0:13:25 the money’s not going
    0:13:26 to be there.
    0:13:27 The love isn’t going
    0:13:27 to be there.
    0:13:28 The support isn’t
    0:13:28 going to be there.
    0:13:30 And then when I lost her,
    0:13:30 I was like,
    0:13:31 I’m never going to have anyone
    0:13:33 who will ever love me
    0:13:34 like this person loved me.
    0:13:34 And like,
    0:13:35 I’m never going to be able
    0:13:36 to create like I created
    0:13:37 with this person.
    0:13:39 And I had to start
    0:13:39 proving to myself
    0:13:40 that that wasn’t true.
    0:13:42 And I climbed up.
    0:13:42 I was like,
    0:13:42 okay,
    0:13:43 I’m just going to go to Nepal
    0:13:44 and I’m going to climb up
    0:13:44 Annapurna,
    0:13:45 go to Basecamp.
    0:14:05 Metaphorically speaking,
    0:14:06 the billboard question,
    0:14:06 right?
    0:14:07 So if you were going to put
    0:14:09 a message on a billboard,
    0:14:10 could say anything,
    0:14:11 could be an image,
    0:14:13 anything at all
    0:14:14 that you would want
    0:14:16 a lot of people to see
    0:14:17 and understand,
    0:14:19 what might you put on that?
    0:14:21 I love this question.
    0:14:23 I might overthink it.
    0:14:28 And understand.
    0:14:30 So we can assume though.
    0:14:31 The and understand
    0:14:32 I threw on there
    0:14:33 with a little creative flourish,
    0:14:35 it may complicate your thinking.
    0:14:36 I’m going to build on that.
    0:14:37 And thinking about this,
    0:14:37 what comes to mind,
    0:14:38 first of all,
    0:14:40 is the category
    0:14:42 is something
    0:14:43 that will help people
    0:14:45 heal,
    0:14:46 you know,
    0:14:47 just be
    0:14:49 their whole and true selves
    0:14:50 because I think that’s where
    0:14:51 all our problems come from
    0:14:53 is the lack of that.
    0:14:54 And as much as I care
    0:14:55 about climate,
    0:14:56 I think that the key
    0:14:57 to solving climate
    0:14:58 is to heal ourselves,
    0:14:59 to heal culture,
    0:15:00 to heal the planet.
    0:15:03 And so I start with the self.
    0:15:05 And then my mind goes to,
    0:15:08 what’s a big fundamental truth
    0:15:09 that we want everyone,
    0:15:11 let’s pretend if they read it,
    0:15:12 they’ll actually get it
    0:15:13 and know it.
    0:15:14 Then I think there’s
    0:15:15 a little bit of tension
    0:15:16 between like the most
    0:15:17 fundamental truths
    0:15:20 and how actionable they are.
    0:15:21 So if we said,
    0:15:22 we are all one,
    0:15:23 which I believe,
    0:15:24 it’s like,
    0:15:25 okay,
    0:15:26 we’re all one.
    0:15:27 The universe is one big thing,
    0:15:28 we’re all connected.
    0:15:30 What do I do with that?
    0:15:30 I mean,
    0:15:32 maybe if you really ponder that
    0:15:32 and meditate on that
    0:15:33 a long time,
    0:15:33 it’ll actually,
    0:15:34 it will do you some good.
    0:15:35 But then if you move
    0:15:36 toward the spectrum
    0:15:38 of usefulness
    0:15:40 of what’s a fundamental truth
    0:15:41 that’s more useful,
    0:15:42 you might some,
    0:15:43 you know,
    0:15:44 have like some Buddhist
    0:15:45 saying like
    0:15:46 all of our suffering
    0:15:47 comes from,
    0:15:47 you know,
    0:15:48 our thoughts
    0:15:49 or our inability
    0:15:50 to accept reality,
    0:15:51 which is a little bit
    0:15:52 more useful.
    0:15:54 but maybe for the masses
    0:15:54 not,
    0:15:56 still not very actionable.
    0:15:57 And then you could move
    0:15:57 to like,
    0:15:59 feel your feelings,
    0:16:01 which I think would
    0:16:02 do a tremendous
    0:16:03 amount of good
    0:16:04 if people adopt,
    0:16:04 oh,
    0:16:05 feel your feelings.
    0:16:06 It’s a little bit easier
    0:16:07 to imagine that.
    0:16:08 Like so much
    0:16:08 of our suffering,
    0:16:09 and I say this
    0:16:10 as someone who
    0:16:11 told their first therapist,
    0:16:12 I don’t understand
    0:16:13 the point of feelings.
    0:16:14 I was like,
    0:16:15 they are just a nuisance
    0:16:16 and get in the way.
    0:16:17 so it took me
    0:16:18 a long time
    0:16:19 to appreciate that
    0:16:21 and the avoidance
    0:16:22 that so many
    0:16:23 of us go through.
    0:16:24 And then
    0:16:28 one step further
    0:16:28 might be
    0:16:30 stop drinking alcohol
    0:16:31 for six months
    0:16:32 and see how you feel.
    0:16:35 Not tonight though,
    0:16:36 it’s fine,
    0:16:36 we’re in a bar.
    0:16:37 Not tonight,
    0:16:37 nice.
    0:16:38 Starting tomorrow,
    0:16:38 starting tomorrow.
    0:16:39 Consider it.
    0:16:40 So following up
    0:16:41 just on the feeling
    0:16:42 your feelings,
    0:16:43 you said for a long time
    0:16:43 and you said this
    0:16:44 to your first therapist,
    0:16:44 right,
    0:16:45 they’re just a nuisance,
    0:16:46 I’d like to know
    0:16:48 how to rid myself
    0:16:49 of these irritations.
    0:16:51 What changed?
    0:16:53 How did you end up
    0:16:55 going on to team feelings?
    0:16:55 So,
    0:16:56 I mean,
    0:16:57 it was a long,
    0:16:58 long process.
    0:16:58 I mean,
    0:16:59 the therapy helped,
    0:17:01 the psychedelics helped,
    0:17:02 meditation,
    0:17:03 growth,
    0:17:03 learning,
    0:17:04 reading books,
    0:17:05 having friends,
    0:17:07 stopping drinking,
    0:17:08 actually,
    0:17:09 just for six months.
    0:17:10 And,
    0:17:12 I’ve gone through a lot,
    0:17:13 I’ve done a lot of work
    0:17:15 particularly in the last
    0:17:15 couple years.
    0:17:16 That’s been,
    0:17:16 you know,
    0:17:17 just super,
    0:17:18 super important.
    0:17:19 Yeah,
    0:17:19 just a note on alcohol.
    0:17:20 Look,
    0:17:20 I’m going to have
    0:17:21 some drinks tonight.
    0:17:22 I do enjoy drinking,
    0:17:22 but,
    0:17:23 yeah.
    0:17:27 But,
    0:17:28 just a PSA for people
    0:17:29 because ketamine
    0:17:30 is in the air.
    0:17:31 Ketamine’s probably
    0:17:32 in a few people’s pockets here.
    0:17:33 They’re both
    0:17:35 dissociative anesthetics,
    0:17:35 so if you want to feel
    0:17:36 your feelings,
    0:17:37 it’s a good idea
    0:17:39 not to engage
    0:17:40 with those things
    0:17:41 excessively.
    0:17:41 And if you have
    0:17:42 a history of alcohol
    0:17:44 overuse,
    0:17:45 I would also stay away
    0:17:46 from any at-home ketamine.
    0:17:47 But,
    0:17:48 in terms of books
    0:17:49 or types of therapy,
    0:17:50 did you find,
    0:17:51 if there are people
    0:17:51 in the audience
    0:17:51 who are like,
    0:17:52 yeah,
    0:17:52 you know what,
    0:17:52 actually,
    0:17:53 that makes sense to me,
    0:17:54 but I’ve never been able
    0:17:56 to find a handhold
    0:17:57 to get started.
    0:17:59 Is there any advice
    0:17:59 you might give?
    0:18:02 Probably the best thing
    0:18:03 I’ve ever done
    0:18:04 in that realm
    0:18:06 is Hoffman.
    0:18:08 Have you done Hoffman?
    0:18:08 Hoffman,
    0:18:09 I haven’t done Hoffman,
    0:18:10 but quite a few
    0:18:10 of my friends have.
    0:18:11 So there’s this thing
    0:18:12 called the Hoffman process.
    0:18:15 It’s 20 years of therapy
    0:18:15 in a week
    0:18:17 in terms of the effect.
    0:18:17 I mean,
    0:18:19 I’ve got much more out of it
    0:18:20 than I ever got in therapy.
    0:18:21 It’s a week-long retreat.
    0:18:23 There’s a few different places.
    0:18:23 The main one’s
    0:18:24 in Petaluma, California.
    0:18:26 You hand over your phone.
    0:18:27 You go
    0:18:29 and do some exercises
    0:18:32 with 36 strangers
    0:18:34 and yourself
    0:18:34 for a week
    0:18:35 and you come out
    0:18:36 a new person.
    0:18:40 So I’ve spoken,
    0:18:40 well,
    0:18:41 not directly,
    0:18:41 I’ve more listened,
    0:18:43 but had a conversation
    0:18:44 on this podcast
    0:18:45 where the Hoffman process
    0:18:45 came up
    0:18:47 and a lot of listeners
    0:18:48 have gone to the Hoffman process
    0:18:49 and I get letters
    0:18:51 literally every week
    0:18:52 from people
    0:18:54 who are thanking me
    0:18:56 for not really
    0:18:58 the proper credit
    0:18:58 because there’s someone else
    0:18:59 who brought it up
    0:19:00 for the Hoffman process.
    0:19:02 I’m very curious.
    0:19:03 You mentioned the strangers.
    0:19:05 Part of the reason
    0:19:05 I haven’t gone
    0:19:06 is I’m like,
    0:19:07 I don’t want to air
    0:19:09 all of my dirty laundry
    0:19:11 in front of 20 strangers.
    0:19:12 I don’t know these people.
    0:19:14 And I know you’re also,
    0:19:16 I think it’s fair to say,
    0:19:17 pretty introverted.
    0:19:18 I would say I am,
    0:19:19 even though I’m on stage
    0:19:20 like safely
    0:19:21 speaking into the darkness.
    0:19:24 Was that an issue
    0:19:25 at all for you
    0:19:25 or how did you
    0:19:27 get past that?
    0:19:28 It wasn’t easy.
    0:19:29 but it’s just
    0:19:30 in the context of it,
    0:19:32 it just feels very safe.
    0:19:34 One of the fascinating things
    0:19:35 is it’s strangers,
    0:19:37 you are not allowed
    0:19:38 to say your last name
    0:19:39 or what you do
    0:19:39 in the real world
    0:19:40 when you get there.
    0:19:42 So you connect with people
    0:19:43 and I realized
    0:19:45 after a few days,
    0:19:47 I relied so much
    0:19:48 on people knowing
    0:19:48 who I was
    0:19:49 or what I did
    0:19:51 that it was this veil
    0:19:52 between me
    0:19:53 and other humans.
    0:19:55 so you get to know people
    0:19:56 at such a deep level
    0:19:58 without really knowing
    0:19:59 any of the normal things
    0:20:00 that we would say,
    0:20:01 you meet someone here,
    0:20:01 what do you do,
    0:20:03 where do you live?
    0:20:05 And that,
    0:20:06 it just feels
    0:20:07 incredibly safe.
    0:20:09 But the process is,
    0:20:10 they’ve been doing it
    0:20:11 for 50 some years.
    0:20:12 It’s very evolved.
    0:20:13 It’s very well done.
    0:20:14 You take any of it
    0:20:15 out of context,
    0:20:16 it sounds weird.
    0:20:17 like I knew nothing
    0:20:17 going in
    0:20:19 and about five people
    0:20:20 brought it up to me
    0:20:22 in random conversations
    0:20:22 over a week
    0:20:23 and were like,
    0:20:23 okay,
    0:20:24 this is a message,
    0:20:25 I’m going to sign up
    0:20:25 for this thing,
    0:20:26 show up,
    0:20:27 I had no idea
    0:20:29 and then you just dive in
    0:20:31 and it’s incredible.
    0:20:32 Yeah,
    0:20:32 from what I can tell,
    0:20:34 it’s somewhat like Fight Club.
    0:20:35 It’s like first rule
    0:20:35 of Fight Club
    0:20:36 is don’t talk about Fight Club.
    0:20:37 You’re not going to find
    0:20:38 much detail
    0:20:39 on the Hoffman process.
    0:20:42 This also ties into
    0:20:42 a question I was planning
    0:20:43 on asking anyway,
    0:20:44 which is,
    0:20:45 are there any habits
    0:20:47 or beliefs
    0:20:49 that have really
    0:20:50 positively impacted
    0:20:51 your life
    0:20:52 in the last handful
    0:20:53 of years?
    0:20:54 Could also be 10 years ago,
    0:20:56 but you’ve talked
    0:20:57 about doing a lot of work
    0:20:58 in the last handful
    0:20:59 of years.
    0:21:00 Any new habits,
    0:21:01 beliefs,
    0:21:03 tools,
    0:21:04 anything come to mind
    0:21:04 that have been
    0:21:05 really helpful?
    0:21:06 Yes,
    0:21:08 but I feel like
    0:21:08 they’re the ones
    0:21:10 that everybody knows.
    0:21:11 Well,
    0:21:11 I mean,
    0:21:12 sometimes the fundamentals
    0:21:14 are worth a review.
    0:21:14 I mean,
    0:21:15 it is exercise,
    0:21:16 exercise and meditation.
    0:21:18 I dabbled in
    0:21:19 for a long time
    0:21:21 and then I got
    0:21:22 much more serious
    0:21:22 a couple years ago
    0:21:23 about both
    0:21:25 and really,
    0:21:27 really dramatic
    0:21:27 life improvement.
    0:21:28 Why did you get
    0:21:29 more serious about them?
    0:21:31 You just wake up
    0:21:32 one day
    0:21:32 and you’re like,
    0:21:33 today’s a new day
    0:21:34 or was there
    0:21:35 a breaking point?
    0:21:37 It was early COVID.
    0:21:37 I was like,
    0:21:38 what the fuck
    0:21:39 am I doing?
    0:21:40 I’m going to turn 50
    0:21:43 and I need to work
    0:21:43 a hell of a lot harder
    0:21:44 to be in shape
    0:21:45 than I was.
    0:21:47 So I just started doing it.
    0:21:47 I was at home.
    0:21:48 I had the time.
    0:21:50 So I did that.
    0:21:52 Although that’s increased
    0:21:52 and, you know,
    0:21:53 because you get the
    0:21:54 positive reward cycle
    0:21:55 and it feels great.
    0:21:57 And meditation,
    0:21:59 I’ve always found
    0:22:00 super valuable
    0:22:00 and I just,
    0:22:01 last year,
    0:22:04 on January 2nd,
    0:22:04 2024,
    0:22:07 I had meditated
    0:22:07 the day before
    0:22:08 and I was like,
    0:22:09 I could meditate
    0:22:11 every single day
    0:22:11 this year.
    0:22:13 And it was just
    0:22:14 that sort of
    0:22:15 psychological hook
    0:22:16 that you find motivating
    0:22:17 even though it’s arbitrary.
    0:22:18 And I was like,
    0:22:19 yes,
    0:22:19 I’m going to meditate
    0:22:20 every single day
    0:22:21 in 2024.
    0:22:22 That’s a goal.
    0:22:23 And I don’t normally
    0:22:24 set goals like that,
    0:22:26 but I was like,
    0:22:26 okay,
    0:22:27 let’s see what happens.
    0:22:29 And my teacher says,
    0:22:30 you can’t boil water
    0:22:31 if you keep turning
    0:22:31 off the flame.
    0:22:33 And so the consistency
    0:22:34 of meditation,
    0:22:36 I underestimated
    0:22:37 what dramatic difference
    0:22:37 that makes
    0:22:38 and how fast
    0:22:39 you can drop in
    0:22:40 if you do it
    0:22:41 every single day.
    0:22:42 What type of meditation
    0:22:44 did you decide on?
    0:22:45 Just mindfulness,
    0:22:46 meditation,
    0:22:47 breath,
    0:22:48 and awareness.
    0:22:50 Not TM,
    0:22:50 just…
    0:22:51 Just like an open
    0:22:52 monitoring,
    0:22:53 feel what you feel,
    0:22:54 see what you see.
    0:22:54 Yeah.
    0:22:56 Are you noting things
    0:22:57 or are you just
    0:22:57 observing?
    0:22:57 Sometimes noting.
    0:22:59 Sometimes noting.
    0:23:00 And I know
    0:23:01 you like to know
    0:23:01 about products,
    0:23:02 you know about this product,
    0:23:04 but I was using
    0:23:04 The Way.
    0:23:05 You probably talked
    0:23:06 about that before.
    0:23:08 The Way is a meditation app.
    0:23:08 I hadn’t used
    0:23:09 a meditation app
    0:23:09 for years.
    0:23:10 The Way,
    0:23:12 I started using The Way,
    0:23:13 Kevin sent it to me actually,
    0:23:14 around when it was
    0:23:15 still in beta.
    0:23:17 And I started doing that
    0:23:18 around that time.
    0:23:19 Yeah.
    0:23:20 The Way is fantastic.
    0:23:21 Yeah.
    0:23:22 Henry Schuchman,
    0:23:23 just an incredible guy.
    0:23:24 I mean,
    0:23:26 we’ll hope to meet him
    0:23:27 in person someday.
    0:23:33 Last but not least,
    0:23:34 Richard Taylor,
    0:23:36 the co-founder
    0:23:37 and creative lead
    0:23:38 at Academy Award-winning
    0:23:39 design studio
    0:23:41 and manufacturing facility,
    0:23:42 Weta Workshop,
    0:23:44 and Greg Broadmoor,
    0:23:46 an artist and writer
    0:23:47 who has been part of
    0:23:48 the Weta Workshop team
    0:23:49 for more than 20 years
    0:23:50 and is the creator
    0:23:52 of the retro sci-fi world
    0:23:53 of Dr. Groard Bortz
    0:23:55 and the graphic novel series
    0:23:56 One Path.
    0:23:58 But first,
    0:23:59 I do want to talk about,
    0:24:00 because this certainly
    0:24:01 is so iconic
    0:24:03 and it’s in the minds
    0:24:04 of probably most people
    0:24:04 listening,
    0:24:05 which is
    0:24:06 Lord of the Rings.
    0:24:08 And I’d like to
    0:24:09 understand
    0:24:11 what some of the most,
    0:24:12 first of all,
    0:24:14 kind of how that came to be,
    0:24:14 Richard,
    0:24:16 and then
    0:24:17 what some of the most
    0:24:18 crucial decisions were
    0:24:20 with respect to
    0:24:21 taking on
    0:24:22 a project
    0:24:24 of that scope.
    0:24:24 Because
    0:24:26 for a lot of companies,
    0:24:27 I could see that being
    0:24:28 the hug of death,
    0:24:30 where you suddenly go from
    0:24:33 reasonably moderately contained
    0:24:34 and small
    0:24:36 to sprawling,
    0:24:38 taking on so much responsibility
    0:24:40 and many companies
    0:24:41 would implode.
    0:24:41 I’ve seen it happen
    0:24:42 many, many times.
    0:24:44 So how did that come to be
    0:24:45 and what were some
    0:24:46 of the most important
    0:24:48 decisions made
    0:24:48 that allowed
    0:24:50 you to
    0:24:51 grow the company
    0:24:51 and take that on?
    0:24:53 Yeah,
    0:24:54 that’s a really
    0:24:56 big question.
    0:24:56 I’ll try and answer it
    0:24:58 in a very condensed way.
    0:24:59 We have time.
    0:25:01 I just pulled this out,
    0:25:02 right?
    0:25:03 This is Sting
    0:25:04 from the movie.
    0:25:05 This is one of my
    0:25:06 favorite things
    0:25:07 that we’ve made
    0:25:08 in the company
    0:25:10 and I keep it next to me
    0:25:11 and I pick it up
    0:25:12 and it gives you strength
    0:25:13 and it gives you
    0:25:15 a sense of wonder
    0:25:16 and it connects you
    0:25:17 back to a
    0:25:18 very happy time
    0:25:20 and it glows
    0:25:21 if there are
    0:25:22 challenging clients
    0:25:23 in the corridor.
    0:25:24 For people
    0:25:25 who can’t see that,
    0:25:26 that is a sword.
    0:25:27 Yeah.
    0:25:28 Oh, sorry.
    0:25:29 Those that can’t see it,
    0:25:30 here I’m showing
    0:25:31 all these visual aids
    0:25:32 because that’s how
    0:25:33 I think.
    0:25:33 Oh, it’s okay.
    0:25:35 I’ll drive people
    0:25:36 to the video.
    0:25:38 Yeah, I just held up
    0:25:40 the 1.48 times
    0:25:41 larger than life size
    0:25:43 sting that’s carried
    0:25:44 by Elijah Wood
    0:25:46 at his scale.
    0:25:47 I likened it
    0:25:49 to teetering
    0:25:50 towards the edge
    0:25:51 of a precipice.
    0:25:52 There’s probably
    0:25:53 a much better
    0:25:54 visual metaphor
    0:25:55 than this
    0:25:55 but,
    0:25:58 and you do this
    0:25:59 you know,
    0:26:00 frequently in one’s life.
    0:26:01 The decision
    0:26:02 to start a family,
    0:26:03 the decision
    0:26:05 to buy your first home
    0:26:05 or the home
    0:26:06 that you’ll spend
    0:26:07 the rest of your life
    0:26:07 in like the home
    0:26:08 that my wife and I
    0:26:10 bought way back
    0:26:11 on Meet the Feebles,
    0:26:11 right?
    0:26:12 the decision
    0:26:14 to X, Y, and Z.
    0:26:16 But Peter Jackson
    0:26:18 offers this opportunity
    0:26:20 and when he offered it
    0:26:21 my wife and I,
    0:26:22 Tanya and I
    0:26:24 discussed with Peter
    0:26:25 and we ultimately
    0:26:26 settled on doing
    0:26:28 the design for
    0:26:30 and the manufacturing
    0:26:32 of the armor,
    0:26:32 weapons,
    0:26:33 creatures,
    0:26:33 miniatures,
    0:26:35 special makeup effects
    0:26:36 and prosthetics
    0:26:37 like five divisions
    0:26:39 of very, very large
    0:26:39 body of work.
    0:26:41 And you teeter
    0:26:41 to the edge
    0:26:42 of the precipice
    0:26:44 and as a human,
    0:26:47 just as the human animal
    0:26:47 that we are,
    0:26:49 you’ve got a decision.
    0:26:51 You either step back
    0:26:51 from the edge
    0:26:52 and let others
    0:26:54 take up the slack
    0:26:55 and do it for you
    0:26:56 and you follow
    0:26:58 or you choose
    0:26:59 to leap
    0:27:00 and you either
    0:27:01 will then slam
    0:27:01 into the bottom
    0:27:02 of the cliff
    0:27:03 and make a mess
    0:27:04 with your guts
    0:27:05 and your brains
    0:27:05 everywhere
    0:27:07 or you will actually
    0:27:09 arrest your fall
    0:27:10 through a number
    0:27:11 of different
    0:27:12 mechanisms.
    0:27:13 Self-belief
    0:27:14 being the most
    0:27:15 important one.
    0:27:16 I have four
    0:27:17 very simple
    0:27:18 tenants
    0:27:19 that I operate
    0:27:19 by
    0:27:21 and four tenants
    0:27:21 that I try
    0:27:22 and operate
    0:27:22 our company
    0:27:22 by
    0:27:24 and the first
    0:27:24 one is love
    0:27:25 of oneself.
    0:27:27 That doesn’t
    0:27:27 mean that you’re
    0:27:28 egotistical
    0:27:29 or believe that
    0:27:30 you’re better
    0:27:30 than you are
    0:27:32 but if you
    0:27:33 can’t see
    0:27:34 in yourself
    0:27:35 your virtues,
    0:27:36 how the hell
    0:27:36 are you going
    0:27:37 to expect
    0:27:38 anyone else
    0:27:38 following you
    0:27:40 to see your
    0:27:41 virtues, right?
    0:27:41 So love
    0:27:42 of oneself
    0:27:43 is the first
    0:27:44 of those four
    0:27:44 tenants
    0:27:46 and there
    0:27:47 is mixed
    0:27:48 with that
    0:27:49 as corny
    0:27:50 as it sounds,
    0:27:51 ignorance
    0:27:51 being your
    0:27:52 greatest ally.
    0:27:53 I think
    0:27:54 all of us
    0:27:55 operate
    0:27:56 to some
    0:27:56 degree
    0:27:58 where we
    0:27:59 are blinded
    0:27:59 by the
    0:28:01 love of what
    0:28:01 we do
    0:28:02 like Bertram
    0:28:03 Russell
    0:28:03 if I’ve got
    0:28:04 the right
    0:28:04 person
    0:28:05 has a lovely
    0:28:06 quote
    0:28:07 work is more
    0:28:08 fun
    0:28:09 than fun
    0:28:10 and people
    0:28:10 that don’t
    0:28:11 understand
    0:28:11 that
    0:28:13 struggle
    0:28:13 even if
    0:28:14 you’re in
    0:28:15 a low
    0:28:16 level
    0:28:17 position
    0:28:18 that you’re
    0:28:18 not really
    0:28:19 enjoying
    0:28:20 you can
    0:28:20 still make
    0:28:21 the people
    0:28:21 that you
    0:28:21 work with
    0:28:22 really fun,
    0:28:23 right?
    0:28:23 I used to
    0:28:24 clean toilets
    0:28:25 on international
    0:28:26 aeroplanes
    0:28:27 but man
    0:28:27 the people
    0:28:28 I worked
    0:28:28 with
    0:28:29 I put
    0:28:30 a cricket
    0:28:30 ball
    0:28:31 through the
    0:28:31 window
    0:28:32 of the
    0:28:33 international
    0:28:34 terminal
    0:28:35 because we
    0:28:35 were playing
    0:28:35 cricket
    0:28:37 out on the
    0:28:37 tarmac
    0:28:38 under the
    0:28:39 planes
    0:28:39 right?
    0:28:40 You can
    0:28:41 turn anything
    0:28:41 into fun
    0:28:43 so I
    0:28:43 had once
    0:28:44 again a
    0:28:45 very corny
    0:28:45 and I
    0:28:46 couldn’t
    0:28:46 think of
    0:28:46 something
    0:28:47 better at
    0:28:47 the time
    0:28:49 but we
    0:28:51 needed 158
    0:28:52 crew working
    0:28:53 for seven
    0:28:54 and a half
    0:28:54 years on
    0:28:56 48,000
    0:28:56 separate things
    0:28:57 to deliver
    0:28:58 those five
    0:28:59 divisions to
    0:28:59 the trilogy
    0:29:00 of movies
    0:29:01 our works
    0:29:02 in 98
    0:29:03 to 99
    0:29:04 percent of
    0:29:05 the films
    0:29:06 because our
    0:29:06 works in
    0:29:07 almost every
    0:29:08 image shot
    0:29:08 other than
    0:29:09 mountains
    0:29:10 with no one
    0:29:11 in it
    0:29:11 or etc
    0:29:13 and you’ve
    0:29:14 got an
    0:29:15 inexperienced
    0:29:16 crew
    0:29:17 you’re highly
    0:29:18 inexperienced
    0:29:18 yourself
    0:29:19 right?
    0:29:19 We’d done
    0:29:20 Hercules and
    0:29:21 Xena at
    0:29:21 the time
    0:29:22 and we’d
    0:29:22 had a
    0:29:23 career of
    0:29:23 about 8
    0:29:24 to 10
    0:29:24 years
    0:29:25 doing
    0:29:26 Peter’s
    0:29:26 films
    0:29:27 Peter of
    0:29:28 course is
    0:29:29 an inspiration
    0:29:30 in his own
    0:29:30 right and
    0:29:31 highly knowledgeable
    0:29:32 so he’s
    0:29:33 helping as
    0:29:33 well
    0:29:34 I used to
    0:29:35 say no
    0:29:36 matter how
    0:29:37 fine and
    0:29:38 how pale
    0:29:39 the thread
    0:29:39 that I
    0:29:40 give you
    0:29:40 if you
    0:29:41 don’t weave
    0:29:42 it with
    0:29:42 care into
    0:29:43 the tapestry
    0:29:44 the tapestry
    0:29:45 will be in
    0:29:45 some way
    0:29:46 threadbare
    0:29:47 what I’m
    0:29:48 talking about
    0:29:48 that’s that’s
    0:29:49 sort of more
    0:29:50 of a silly
    0:29:51 poetic way
    0:29:51 to say
    0:29:52 you’re only
    0:29:53 as good as
    0:29:53 your weakest
    0:29:55 link and
    0:29:55 in our case
    0:29:56 we literally
    0:29:57 were linking
    0:29:57 right hand
    0:29:58 made chain
    0:29:59 mail 12
    0:29:59 and a half
    0:30:00 million links
    0:30:01 over three
    0:30:01 and a half
    0:30:03 years and
    0:30:04 chain mail is
    0:30:05 only as good
    0:30:05 as how
    0:30:06 well you
    0:30:07 glue the
    0:30:07 top link
    0:30:08 on your
    0:30:08 shoulder
    0:30:09 and whether
    0:30:10 the chain
    0:30:10 mail is going
    0:30:11 to fall
    0:30:11 off you
    0:30:12 so trying
    0:30:13 to get
    0:30:14 us
    0:30:15 collectively
    0:30:16 myself and
    0:30:17 my wife
    0:30:17 and our
    0:30:18 team to
    0:30:19 believe that
    0:30:19 we could
    0:30:20 do it
    0:30:21 didn’t
    0:30:21 require
    0:30:23 because there
    0:30:23 is a
    0:30:25 I’m sure
    0:30:25 it exists
    0:30:25 in other
    0:30:26 countries but
    0:30:27 it is a
    0:30:27 fundamental
    0:30:28 part of
    0:30:29 New Zealand
    0:30:30 I think
    0:30:30 it’s because
    0:30:30 we’re a
    0:30:30 young
    0:30:31 nation
    0:30:31 we’re at
    0:30:32 the back
    0:30:33 quarters of
    0:30:33 the world
    0:30:33 a long
    0:30:34 way from
    0:30:35 marketplaces
    0:30:36 where you
    0:30:36 can buy
    0:30:37 components
    0:30:38 to fix
    0:30:38 your
    0:30:39 tractor
    0:30:40 so there
    0:30:41 is this
    0:30:42 intense
    0:30:42 can-do
    0:30:43 attitude
    0:30:44 that still
    0:30:45 exists today
    0:30:46 thankfully
    0:30:47 we hire
    0:30:47 people that
    0:30:48 come with
    0:30:49 that beautiful
    0:30:50 can-do
    0:30:50 attitude
    0:30:52 and we
    0:30:52 were able
    0:30:53 to benefit
    0:30:54 and bottle
    0:30:55 that so
    0:30:56 significantly
    0:30:57 on those
    0:30:58 three films
    0:30:59 and the
    0:31:01 overjoyed
    0:31:01 nature of
    0:31:02 knowing that
    0:31:02 you’re trying
    0:31:03 to prove
    0:31:03 something
    0:31:04 prove that
    0:31:05 New Zealand
    0:31:06 could do
    0:31:06 it
    0:31:06 that we
    0:31:07 could stamp
    0:31:08 our mark
    0:31:08 on the
    0:31:09 world stage
    0:31:10 that was
    0:31:11 really important
    0:31:11 to us
    0:31:12 to do
    0:31:13 justice to
    0:31:13 Tolkien’s
    0:31:14 writing was
    0:31:15 really important
    0:31:15 to us
    0:31:16 to meet
    0:31:17 Peter Jackson’s
    0:31:18 vision was
    0:31:19 really important
    0:31:21 and to make
    0:31:21 sure that we
    0:31:22 had really
    0:31:23 good fun
    0:31:23 that didn’t
    0:31:24 mean that it
    0:31:25 wasn’t
    0:31:25 brutally
    0:31:26 challenging
    0:31:27 it was
    0:31:27 but at no
    0:31:28 point in the
    0:31:29 seven and a
    0:31:30 half years
    0:31:31 did I
    0:31:31 ever
    0:31:32 think that
    0:31:33 I didn’t
    0:31:33 want to be
    0:31:34 doing it
    0:31:35 that was
    0:31:35 really
    0:31:37 a special
    0:31:38 part of
    0:31:39 that experience
    0:31:41 work is
    0:31:41 more fun
    0:31:42 than fun
    0:31:43 what are
    0:31:43 the other
    0:31:44 tenets you
    0:31:44 mentioned for
    0:31:45 love of
    0:31:46 oneself
    0:31:47 love of
    0:31:48 what you
    0:31:49 do love
    0:31:49 of who
    0:31:49 you do
    0:31:50 it with
    0:31:50 and love
    0:31:51 of who
    0:31:51 you do
    0:31:51 it for
    0:31:53 that is
    0:31:53 as a
    0:31:53 father
    0:31:54 of a
    0:31:55 family
    0:31:55 well as
    0:31:56 a husband
    0:31:57 or
    0:31:57 partner
    0:31:58 to a
    0:31:58 loved
    0:31:58 one
    0:32:00 a father
    0:32:00 or mother
    0:32:01 to a
    0:32:01 family
    0:32:02 a president
    0:32:03 of a
    0:32:03 country
    0:32:04 a CEO
    0:32:05 of a
    0:32:05 business
    0:32:06 if you
    0:32:07 can’t find
    0:32:08 those four
    0:32:09 tenets
    0:32:09 obviously the
    0:32:10 first one
    0:32:10 love of
    0:32:11 yourself
    0:32:11 love of
    0:32:12 what you
    0:32:12 do
    0:32:12 you’ve
    0:32:13 got to
    0:32:13 love
    0:32:14 being a
    0:32:14 parent
    0:32:14 you’ve
    0:32:15 got to
    0:32:15 love
    0:32:15 being
    0:32:16 a
    0:32:16 lover
    0:32:17 a
    0:32:17 husband
    0:32:18 a
    0:32:18 wife
    0:32:18 a
    0:32:19 partner
    0:32:20 you
    0:32:20 have
    0:32:21 to
    0:32:21 love
    0:32:22 the
    0:32:22 people
    0:32:22 that
    0:32:22 you
    0:32:22 do
    0:32:23 it
    0:32:23 for
    0:32:23 it
    0:32:24 is
    0:32:24 so
    0:32:25 easy
    0:32:25 to become
    0:32:26 cynical
    0:32:27 about
    0:32:27 your
    0:32:28 audience
    0:32:28 or
    0:32:28 your
    0:32:29 fans
    0:32:29 or
    0:32:30 your
    0:32:30 family
    0:32:31 or
    0:32:32 the
    0:32:32 person
    0:32:33 working
    0:32:34 above
    0:32:34 you
    0:32:34 right
    0:32:35 but
    0:32:35 that’s
    0:32:36 who
    0:32:36 you’re
    0:32:36 trying
    0:32:37 to
    0:32:37 capture
    0:32:38 up
    0:32:38 in
    0:32:38 your
    0:32:38 passion
    0:32:39 for
    0:32:39 what
    0:32:39 you
    0:32:39 do
    0:32:40 and
    0:32:40 you
    0:32:40 know
    0:32:40 the
    0:32:41 other
    0:32:41 one’s
    0:32:41 very
    0:32:42 obvious
    0:32:42 so
    0:32:42 that’s
    0:32:43 how
    0:32:43 I
    0:32:43 think
    0:32:43 of
    0:32:43 things
    0:32:44 very
    0:32:44 simply
    0:32:44 and
    0:32:45 that’s
    0:32:45 after
    0:32:46 30
    0:32:47 plus
    0:32:47 years
    0:32:47 of
    0:32:48 working
    0:32:48 it
    0:32:49 started
    0:32:49 to
    0:32:49 congeal
    0:32:50 that
    0:32:50 that’s
    0:32:51 thinking
    0:32:51 about
    0:32:51 all
    0:32:52 these
    0:32:52 things
    0:32:52 that you
    0:32:53 might
    0:32:53 think
    0:32:53 about
    0:32:54 that’s
    0:32:54 the
    0:32:55 things
    0:32:55 that
    0:32:55 drive
    0:32:55 you
    0:32:56 forward
    0:32:56 I
    0:32:56 think
    0:32:56 I’ve
    0:32:57 settled
    0:32:57 on
    0:32:57 those
    0:32:58 four
    0:32:58 simple
    0:32:59 and
    0:32:59 try
    0:32:59 not
    0:32:59 to
    0:33:00 be
    0:33:00 a
    0:33:00 dickhead
    0:33:01 is
    0:33:02 maybe
    0:33:02 the
    0:33:02 fifth
    0:33:03 there
    0:33:05 are
    0:33:06 thousands
    0:33:06 of
    0:33:06 self
    0:33:07 help
    0:33:07 books
    0:33:07 I’ve
    0:33:07 actually
    0:33:08 only
    0:33:08 read
    0:33:08 one
    0:33:08 of
    0:33:09 them
    0:33:09 I
    0:33:09 can’t
    0:33:10 remember
    0:33:10 the
    0:33:10 title
    0:33:11 even
    0:33:12 someone
    0:33:13 said
    0:33:13 to
    0:33:13 me
    0:33:14 once
    0:33:14 you
    0:33:14 only
    0:33:15 need
    0:33:15 one
    0:33:16 page
    0:33:16 a
    0:33:16 one
    0:33:17 page
    0:33:17 book
    0:33:18 on
    0:33:19 self
    0:33:19 help
    0:33:20 and
    0:33:20 it’s
    0:33:20 simply
    0:33:22 and
    0:33:22 there’s
    0:33:22 only
    0:33:22 one
    0:33:23 line
    0:33:23 and
    0:33:23 it
    0:33:23 just
    0:33:24 says
    0:33:24 just
    0:33:24 don’t
    0:33:24 be
    0:33:24 a
    0:33:25 dickhead
    0:33:26 right
    0:33:26 and
    0:33:26 if
    0:33:26 you
    0:33:27 put
    0:33:27 that
    0:33:27 against
    0:33:28 almost
    0:33:28 anything
    0:33:29 in
    0:33:29 life
    0:33:30 it’s
    0:33:30 actually
    0:33:30 correct
    0:33:31 if
    0:33:31 we
    0:33:32 understand
    0:33:32 collectively
    0:33:33 what
    0:33:34 being a
    0:33:34 dickhead
    0:33:34 means
    0:33:36 and
    0:33:36 no
    0:33:37 doubt
    0:33:37 I
    0:33:38 fall
    0:33:38 foul
    0:33:38 of
    0:33:38 that
    0:33:39 and
    0:33:40 invariably
    0:33:40 am
    0:33:41 sometimes
    0:33:42 you know
    0:33:42 we all
    0:33:42 are
    0:33:43 we can’t
    0:33:43 it’s
    0:33:44 very hard
    0:33:44 to not
    0:33:44 be
    0:33:45 but you
    0:33:45 try
    0:33:46 really
    0:33:46 hard
    0:33:47 not
    0:33:47 to
    0:33:47 be
    0:33:48 hey
    0:33:48 Greg
    0:33:48 yeah
    0:33:49 yeah
    0:33:49 trying
    0:33:50 always
    0:33:53 have I
    0:33:53 answered
    0:33:53 your
    0:33:54 question
    0:33:54 well
    0:33:54 enough
    0:33:54 I’ve
    0:33:55 sort
    0:33:55 of
    0:33:55 been
    0:33:55 a
    0:33:55 bit
    0:33:56 fringed
    0:33:56 around
    0:33:56 the
    0:33:57 outsides
    0:33:57 of it
    0:33:57 no
    0:33:58 you
    0:33:58 did
    0:33:59 I’ll
    0:33:59 have
    0:33:59 probably
    0:34:00 just
    0:34:00 one
    0:34:00 or
    0:34:00 two
    0:34:00 follow
    0:34:01 ups
    0:34:01 related
    0:34:01 to
    0:34:01 that
    0:34:02 but
    0:34:02 before
    0:34:02 I
    0:34:02 get
    0:34:02 to
    0:34:03 that
    0:34:03 you
    0:34:03 mentioned
    0:34:03 the
    0:34:04 can
    0:34:04 do
    0:34:04 attitude
    0:34:05 of
    0:34:05 a
    0:34:06 fairly
    0:34:06 remote
    0:34:06 country
    0:34:07 right
    0:34:07 and
    0:34:07 the
    0:34:08 resourcefulness
    0:34:09 that
    0:34:10 engenders
    0:34:11 and
    0:34:11 and
    0:34:11 and
    0:34:11 I’m
    0:34:11 wondering
    0:34:12 if
    0:34:12 there
    0:34:12 are
    0:34:12 any
    0:34:12 other
    0:34:13 advantages
    0:34:14 that
    0:34:14 you
    0:34:14 can
    0:34:15 think
    0:34:15 of
    0:34:16 of
    0:34:16 doing
    0:34:17 this
    0:34:17 whether
    0:34:17 it’s
    0:34:18 the
    0:34:18 workshop
    0:34:18 or
    0:34:19 lord
    0:34:19 of
    0:34:19 the
    0:34:19 rings
    0:34:19 or
    0:34:19 the
    0:34:20 combination
    0:34:20 of
    0:34:20 the
    0:34:20 two
    0:34:21 in
    0:34:22 New
    0:34:22 Zealand
    0:34:23 are
    0:34:23 there
    0:34:23 advantages
    0:34:24 that
    0:34:24 you
    0:34:24 can
    0:34:24 think
    0:34:24 of
    0:34:25 Tim
    0:34:26 when
    0:34:26 I’m
    0:34:26 talking
    0:34:27 I’m
    0:34:27 talking
    0:34:27 about
    0:34:28 where
    0:34:28 to
    0:34:28 workshop
    0:34:29 we
    0:34:29 were
    0:34:29 a
    0:34:30 small
    0:34:32 component
    0:34:32 of
    0:34:32 the
    0:34:33 overarching
    0:34:34 endeavour
    0:34:35 of
    0:34:35 making
    0:34:35 lord
    0:34:35 of
    0:34:36 the
    0:34:36 rings
    0:34:36 right
    0:34:37 we’re
    0:34:37 very
    0:34:37 proud
    0:34:37 of
    0:34:37 the
    0:34:38 piece
    0:34:38 we
    0:34:38 played
    0:34:38 and
    0:34:39 we
    0:34:39 did
    0:34:39 a
    0:34:39 lot
    0:34:39 on
    0:34:40 it
    0:34:40 but
    0:34:40 the
    0:34:41 art
    0:34:41 department
    0:34:41 the
    0:34:42 costuming
    0:34:42 department
    0:34:42 the
    0:34:43 props
    0:34:43 department
    0:34:43 the
    0:34:43 camera
    0:34:44 department
    0:34:44 the
    0:34:44 grips
    0:34:45 department
    0:34:45 the
    0:34:46 directing
    0:34:46 department
    0:34:47 etc
    0:34:47 etc
    0:34:48 the
    0:34:48 miniatures
    0:34:49 there
    0:34:49 was
    0:34:50 phenomenal
    0:34:50 number
    0:34:50 of
    0:34:51 people
    0:34:52 all
    0:34:53 focused
    0:34:53 on
    0:34:53 the
    0:34:53 same
    0:34:54 mission
    0:34:54 and
    0:34:55 I’ve
    0:34:55 actually
    0:34:55 said
    0:34:56 in the
    0:34:56 past
    0:34:56 Lord
    0:34:56 of
    0:34:57 the
    0:34:57 Rings
    0:34:57 wasn’t
    0:34:57 made
    0:34:58 by
    0:34:58 a
    0:34:59 director
    0:34:59 it
    0:35:00 wasn’t
    0:35:00 made
    0:35:00 by
    0:35:00 a
    0:35:01 film
    0:35:01 studio
    0:35:01 it
    0:35:02 wasn’t
    0:35:02 made
    0:35:02 by
    0:35:02 a
    0:35:02 film
    0:35:03 crew
    0:35:03 it
    0:35:03 was
    0:35:03 made
    0:35:03 by
    0:35:04 a
    0:35:04 nation
    0:35:04 of
    0:35:05 people
    0:35:05 coming
    0:35:06 together
    0:35:06 in
    0:35:06 that
    0:35:07 moment
    0:35:08 to
    0:35:09 try
    0:35:09 and
    0:35:10 make
    0:35:10 Lord
    0:35:10 of
    0:35:10 the
    0:35:10 Rings
    0:35:11 in
    0:35:11 New
    0:35:12 Zealand
    0:35:12 for
    0:35:12 the
    0:35:12 world
    0:35:13 that
    0:35:13 speaks
    0:35:13 to
    0:35:14 the
    0:35:15 phenomenal
    0:35:15 number
    0:35:16 of
    0:35:16 people
    0:35:16 that
    0:35:17 Peter
    0:35:17 and
    0:35:17 his
    0:35:18 producer
    0:35:19 drew
    0:35:19 into
    0:35:19 the
    0:35:20 collaboration
    0:35:20 of
    0:35:21 making
    0:35:21 Lord
    0:35:21 of
    0:35:21 the
    0:35:21 Rings
    0:35:22 I mean
    0:35:22 the
    0:35:23 government
    0:35:23 the
    0:35:24 military
    0:35:26 our
    0:35:26 tourism
    0:35:27 department
    0:35:28 I think
    0:35:29 everyone
    0:35:29 felt
    0:35:30 you would
    0:35:30 have to
    0:35:31 have been
    0:35:31 pretty
    0:35:32 cynical
    0:35:32 at the
    0:35:32 time
    0:35:33 to
    0:35:33 have
    0:35:33 not
    0:35:34 felt
    0:35:34 a
    0:35:34 certain
    0:35:35 level
    0:35:35 of
    0:35:35 pride
    0:35:36 in
    0:35:36 what
    0:35:36 Peter
    0:35:36 was
    0:35:37 trying
    0:35:37 to
    0:35:37 do
    0:35:37 in
    0:35:37 our
    0:35:38 country
    0:35:39 and
    0:35:39 get
    0:35:39 behind
    0:35:40 it
    0:35:40 and
    0:35:40 a
    0:35:40 lot
    0:35:40 of
    0:35:41 people
    0:35:41 benefited
    0:35:42 because
    0:35:42 of
    0:35:42 it
    0:35:43 the
    0:35:45 driving
    0:35:45 desire
    0:35:46 to
    0:35:47 that
    0:35:47 term
    0:35:48 punch
    0:35:48 above
    0:35:48 your
    0:35:48 weight
    0:35:49 I don’t
    0:35:49 specifically
    0:35:50 like
    0:35:50 that
    0:35:50 term
    0:35:50 but
    0:35:51 that’s
    0:35:51 a
    0:35:51 well
    0:35:52 used
    0:35:52 one
    0:35:52 that
    0:35:53 speaks
    0:35:53 to
    0:35:53 it
    0:35:53 New
    0:35:54 Zealanders
    0:35:54 do
    0:35:55 have
    0:35:55 a
    0:35:56 burning
    0:35:57 desire
    0:35:57 to
    0:35:57 try
    0:35:58 and
    0:35:59 achieve
    0:35:59 great
    0:36:00 things
    0:36:00 regardless
    0:36:01 of
    0:36:01 where
    0:36:01 we
    0:36:02 may
    0:36:03 come
    0:36:03 from
    0:36:04 and
    0:36:04 the
    0:36:04 scale
    0:36:04 of
    0:36:05 our
    0:36:05 country
    0:36:06 that
    0:36:06 should
    0:36:06 not
    0:36:07 restrict
    0:36:07 you
    0:36:07 at
    0:36:08 all
    0:36:08 and
    0:36:08 you
    0:36:08 only
    0:36:09 need
    0:36:09 to
    0:36:09 look
    0:36:09 at
    0:36:09 our
    0:36:10 sports
    0:36:10 teams
    0:36:11 see
    0:36:11 that
    0:36:12 whether
    0:36:12 it’s
    0:36:12 our
    0:36:13 national
    0:36:13 ballet
    0:36:14 orchestra
    0:36:15 contemporary
    0:36:16 dance
    0:36:16 poets
    0:36:17 writers
    0:36:18 painters
    0:36:19 artists
    0:36:19 in
    0:36:20 general
    0:36:20 never
    0:36:21 mind
    0:36:21 the
    0:36:21 film
    0:36:22 industry
    0:36:22 or the
    0:36:22 creative
    0:36:23 industries
    0:36:24 we
    0:36:24 we
    0:36:24 have
    0:36:25 technology
    0:36:26 companies
    0:36:26 in
    0:36:26 New
    0:36:26 Zealand
    0:36:27 that
    0:36:27 are
    0:36:27 competing
    0:36:28 with
    0:36:28 the
    0:36:28 best
    0:36:28 in
    0:36:29 the
    0:36:29 world
    0:36:30 rocket
    0:36:30 lab
    0:36:30 comes
    0:36:31 to
    0:36:31 mind
    0:36:32 that
    0:36:32 are
    0:36:32 doing
    0:36:33 astounding
    0:36:34 things
    0:36:34 on
    0:36:35 a
    0:36:35 fraction
    0:36:35 of
    0:36:35 the
    0:36:36 budget
    0:36:36 you know
    0:36:36 the
    0:36:37 robots
    0:36:37 that
    0:36:37 we’re
    0:36:38 building
    0:36:38 in
    0:36:38 our
    0:36:39 workshop
    0:36:39 right
    0:36:39 now
    0:36:40 probably
    0:36:40 at
    0:36:41 a
    0:36:42 500th
    0:36:42 to
    0:36:42 a
    0:36:43 thousandth
    0:36:43 of
    0:36:44 the
    0:36:44 investment
    0:36:45 cost
    0:36:45 of
    0:36:45 some
    0:36:45 of
    0:36:45 the
    0:36:46 robots
    0:36:46 that
    0:36:46 we’re
    0:36:47 seeing
    0:36:47 online
    0:36:48 but
    0:36:48 we’re
    0:36:48 pulling
    0:36:49 it
    0:36:49 off
    0:36:49 we’re
    0:36:49 getting
    0:36:50 there
    0:36:50 slowly
    0:36:50 but
    0:36:51 getting
    0:36:51 there
    0:36:51 with
    0:36:52 five
    0:36:52 people
    0:36:53 and
    0:36:53 you know
    0:36:53 the
    0:36:54 money
    0:36:54 that
    0:36:54 we
    0:36:54 can
    0:36:55 save
    0:36:55 from
    0:36:56 projects
    0:36:56 we’re
    0:36:56 doing
    0:36:57 it’s
    0:36:57 that
    0:36:58 attitude
    0:36:58 I
    0:36:59 think
    0:36:59 that
    0:37:00 plays
    0:37:00 a
    0:37:00 big
    0:37:00 part
    0:37:00 of
    0:37:01 it
    0:37:01 Peter
    0:37:02 Jackson
    0:37:02 mustn’t
    0:37:03 be
    0:37:03 missed
    0:37:03 in
    0:37:04 this
    0:37:04 equation
    0:37:05 to
    0:37:05 his
    0:37:06 self
    0:37:06 belief
    0:37:07 and
    0:37:07 his
    0:37:08 just
    0:37:08 sheer
    0:37:10 drive
    0:37:10 I’ve
    0:37:11 never
    0:37:11 ever
    0:37:12 seen
    0:37:12 Peter
    0:37:13 quiver
    0:37:14 in
    0:37:15 uncertainty
    0:37:16 to
    0:37:17 fluctuate
    0:37:17 in a
    0:37:18 sense
    0:37:18 of
    0:37:18 uncertainty
    0:37:19 that
    0:37:19 he
    0:37:19 isn’t
    0:37:20 sure
    0:37:20 of
    0:37:20 what
    0:37:20 he’s
    0:37:21 doing
    0:37:21 that
    0:37:21 is
    0:37:22 an
    0:37:22 amazing
    0:37:23 thing
    0:37:23 to
    0:37:24 work
    0:37:24 around
    0:37:25 because
    0:37:25 if
    0:37:25 your
    0:37:26 leader
    0:37:26 is
    0:37:27 confident
    0:37:27 then
    0:37:28 you know
    0:37:29 and there’s
    0:37:29 a lovely
    0:37:30 quote
    0:37:30 the
    0:37:31 emperor
    0:37:32 will not
    0:37:32 remember
    0:37:33 you
    0:37:33 for
    0:37:33 your
    0:37:34 medals
    0:37:34 or
    0:37:34 your
    0:37:35 diplomas
    0:37:35 he
    0:37:35 will
    0:37:36 only
    0:37:36 remember
    0:37:36 you
    0:37:37 for
    0:37:37 your
    0:37:37 scars
    0:37:38 and
    0:37:39 I
    0:37:39 think
    0:37:40 there
    0:37:40 is
    0:37:41 a
    0:37:42 mentality
    0:37:42 of
    0:37:42 that
    0:37:42 very
    0:37:43 much
    0:37:43 in
    0:37:43 our
    0:37:44 country
    0:37:44 you
    0:37:44 just
    0:37:45 gotta
    0:37:45 knuckle
    0:37:46 down
    0:37:46 and
    0:37:46 do
    0:37:46 it
    0:37:47 right
    0:37:47 grit
    0:37:48 is
    0:37:48 a
    0:37:49 important
    0:37:49 component
    0:37:50 in
    0:37:51 the
    0:37:51 journey
    0:37:52 not
    0:37:52 the
    0:37:53 accolades
    0:37:53 at
    0:37:53 the
    0:37:53 end
    0:37:54 it’s
    0:37:54 the
    0:37:55 task
    0:37:55 of
    0:37:55 getting
    0:37:55 there
    0:37:56 that
    0:37:56 is
    0:37:57 seen
    0:37:57 as
    0:37:57 equal
    0:37:58 in
    0:37:58 accomplishment
    0:37:59 as
    0:37:59 winning
    0:38:00 baubles
    0:38:05 and
    0:38:05 now
    0:38:05 here
    0:38:05 are
    0:38:06 the
    0:38:06 bios
    0:38:06 for
    0:38:06 all
    0:38:06 the
    0:38:07 guests
    0:38:08 my
    0:38:08 guest
    0:38:09 today
    0:38:09 is
    0:38:09 a
    0:38:10 dear
    0:38:10 friend
    0:38:10 I’ve
    0:38:10 wanted
    0:38:11 to
    0:38:11 have
    0:38:11 him
    0:38:11 on
    0:38:11 the
    0:38:11 podcast
    0:38:12 for
    0:38:12 a
    0:38:12 very
    0:38:12 long
    0:38:12 time
    0:38:13 Craig
    0:38:14 Maud
    0:38:14 Craig
    0:38:15 Maud
    0:38:15 M-O-D
    0:38:16 he is
    0:38:17 a
    0:38:17 writer
    0:38:17 photographer
    0:38:18 and
    0:38:18 walker
    0:38:19 we’ll
    0:38:19 talk
    0:38:19 about
    0:38:19 that
    0:38:20 a
    0:38:20 lot
    0:38:20 living
    0:38:20 in
    0:38:21 Tokyo
    0:38:21 and
    0:38:22 Kamakura
    0:38:22 Japan
    0:38:23 he
    0:38:23 is
    0:38:23 the
    0:38:23 author
    0:38:23 of
    0:38:24 Things
    0:38:24 Become
    0:38:25 Other
    0:38:25 Things
    0:38:26 and
    0:38:26 Kissa
    0:38:26 by
    0:38:27 Kissa
    0:38:28 K-I-S-S-A
    0:38:29 don’t worry
    0:38:29 about it
    0:38:29 we’ll get
    0:38:30 to it
    0:38:30 he also
    0:38:31 writes the
    0:38:31 newsletters
    0:38:32 Roden
    0:38:33 and Ridgeline
    0:38:33 and has
    0:38:33 contributed
    0:38:34 to the
    0:38:34 New York
    0:38:34 Times
    0:38:35 the
    0:38:35 Atlantic
    0:38:36 Wired
    0:38:36 and
    0:38:36 more
    0:38:37 he has
    0:38:37 walked
    0:38:38 thousands
    0:38:38 of
    0:38:39 miles
    0:38:39 across
    0:38:39 Japan
    0:38:40 in
    0:38:40 every
    0:38:41 conceivable
    0:38:41 place
    0:38:42 and
    0:38:42 since
    0:38:43 2016
    0:38:44 he has
    0:38:44 been
    0:38:44 co-running
    0:38:45 walk and
    0:38:46 talks
    0:38:46 with
    0:38:46 Kevin
    0:38:47 Kelly
    0:38:48 perhaps
    0:38:48 the
    0:38:48 most
    0:38:49 interesting
    0:38:49 man
    0:38:49 in
    0:38:49 the
    0:38:49 world
    0:38:50 in
    0:38:50 various
    0:38:51 places
    0:38:51 around
    0:38:51 the
    0:38:52 world
    0:38:52 the
    0:38:53 Cotswolds
    0:38:53 Northern
    0:38:54 Thailand
    0:38:55 Bali
    0:38:56 Southern
    0:38:56 China
    0:38:57 Japan
    0:38:58 Spain
    0:38:58 which
    0:38:59 includes
    0:38:59 the
    0:38:59 Portuguese
    0:39:00 and
    0:39:00 French
    0:39:00 Caminos
    0:39:01 and
    0:39:01 much
    0:39:02 more
    0:39:02 today’s
    0:39:03 episode
    0:39:03 is
    0:39:04 wide
    0:39:04 ranging
    0:39:05 and
    0:39:05 I
    0:39:05 had
    0:39:05 so
    0:39:05 much
    0:39:06 fun
    0:39:06 with
    0:39:06 this
    0:39:06 we
    0:39:06 ended
    0:39:07 up
    0:39:07 discussing
    0:39:07 Craig’s
    0:39:08 early
    0:39:08 life
    0:39:09 his
    0:39:09 path
    0:39:09 to
    0:39:10 Japan
    0:39:10 his
    0:39:11 struggles
    0:39:11 with
    0:39:12 self-worth
    0:39:12 and
    0:39:13 alcoholism
    0:39:13 and how
    0:39:14 he
    0:39:14 overcame
    0:39:15 both
    0:39:15 of them
    0:39:16 creative
    0:39:16 development
    0:39:17 his
    0:39:18 writing
    0:39:18 experiments
    0:39:19 his
    0:39:19 initial
    0:39:20 experiences
    0:39:20 with
    0:39:20 walking
    0:39:21 and
    0:39:21 writing
    0:39:21 and
    0:39:21 so
    0:39:22 much
    0:39:22 more
    0:39:22 I
    0:39:23 really
    0:39:23 think
    0:39:23 you
    0:39:23 will
    0:39:23 get
    0:39:24 a lot
    0:39:24 out
    0:39:24 of
    0:39:24 this
    0:39:25 conversation
    0:39:25 as I
    0:39:25 did
    0:39:25 I
    0:39:26 took
    0:39:26 copious
    0:39:26 notes
    0:39:27 and I
    0:39:28 also
    0:39:28 decided
    0:39:29 to keep
    0:39:29 some
    0:39:29 of the
    0:39:29 behind
    0:39:30 the
    0:39:30 scenes
    0:39:30 banter
    0:39:31 before
    0:39:31 the
    0:39:31 interview
    0:39:32 in
    0:39:32 the
    0:39:33 recording
    0:39:33 that
    0:39:33 you’re
    0:39:33 going
    0:39:33 to
    0:39:33 hear
    0:39:34 which
    0:39:34 I
    0:39:34 thought
    0:39:34 might
    0:39:35 be
    0:39:35 fun
    0:39:36 for
    0:39:37 shits
    0:39:37 and giggles
    0:39:37 just
    0:39:38 for the
    0:39:38 fun
    0:39:38 of it
    0:39:38 why
    0:39:38 not
    0:39:39 you
    0:39:39 can
    0:39:39 find
    0:39:39 Craig
    0:39:40 mod
    0:39:40 at
    0:39:42 craigmod.com
    0:39:42 that’s
    0:39:42 the
    0:39:43 hq
    0:39:43 for
    0:39:44 everything
    0:39:44 craigmod
    0:39:46 c-r-a-i-g-m-o-d
    0:39:47 dot com
    0:39:47 you can
    0:39:47 find him
    0:39:47 on
    0:39:48 instagram
    0:39:48 at
    0:39:49 craigmod
    0:39:49 and
    0:39:50 on
    0:39:50 blue sky
    0:39:51 as well
    0:39:52 craigmod.com
    0:39:56 today my
    0:39:57 guest is
    0:39:58 ev
    0:39:58 williams
    0:39:59 and what
    0:39:59 a story
    0:40:00 he has
    0:40:00 ev
    0:40:01 is the
    0:40:01 co-founder
    0:40:02 and chairman
    0:40:02 of
    0:40:02 mosey
    0:40:03 a new
    0:40:03 social
    0:40:04 network
    0:40:04 that helps
    0:40:04 you connect
    0:40:05 in person
    0:40:06 with the
    0:40:06 people you
    0:40:07 care
    0:40:07 about
    0:40:08 most
    0:40:08 over the
    0:40:09 past 25
    0:40:09 years
    0:40:10 ev
    0:40:11 co-founded
    0:40:11 several
    0:40:11 companies
    0:40:12 that have
    0:40:12 helped
    0:40:12 shape
    0:40:13 the
    0:40:13 modern
    0:40:13 internet
    0:40:14 including
    0:40:15 blogger
    0:40:15 medium
    0:40:16 and
    0:40:16 twitter
    0:40:16 ev
    0:40:17 is also
    0:40:17 the
    0:40:17 co-founder
    0:40:17 of
    0:40:18 obvious
    0:40:18 ventures
    0:40:19 an
    0:40:19 investment
    0:40:19 firm
    0:40:19 that
    0:40:20 focuses
    0:40:20 on
    0:40:20 world
    0:40:21 positive
    0:40:21 companies
    0:40:22 addressing
    0:40:23 major
    0:40:23 systemic
    0:40:24 problems
    0:40:24 ev
    0:40:25 grew up
    0:40:25 on a
    0:40:25 farm
    0:40:25 in
    0:40:26 clarkes
    0:40:26 nebraska
    0:40:26 has
    0:40:26 has
    0:40:27 two
    0:40:27 sons
    0:40:27 and
    0:40:27 lives
    0:40:28 mostly
    0:40:28 in
    0:40:28 the
    0:40:28 bay
    0:40:29 area
    0:40:29 this
    0:40:30 particular
    0:40:30 episode
    0:40:31 this
    0:40:31 conversation
    0:40:32 was recorded
    0:40:32 live
    0:40:33 in
    0:40:33 austin
    0:40:34 texas
    0:40:35 at
    0:40:35 the
    0:40:36 dignation
    0:40:37 relaunch
    0:40:38 that’s
    0:40:38 dignation
    0:40:39 dot show
    0:40:40 for the
    0:40:40 show
    0:40:40 itself
    0:40:41 and
    0:40:41 that is
    0:40:41 where
    0:40:42 dig.com
    0:40:43 was
    0:40:43 relaunched
    0:40:44 it was
    0:40:44 recently
    0:40:45 acquired
    0:40:45 by its
    0:40:46 original
    0:40:46 founder
    0:40:46 my good
    0:40:46 friend
    0:40:47 kevin
    0:40:47 rose
    0:40:48 and
    0:40:48 reddit
    0:40:49 co-founder
    0:40:49 alexis
    0:40:50 ohanian
    0:40:50 formerly
    0:40:51 arch
    0:40:51 nemeses
    0:40:52 but they
    0:40:52 have
    0:40:53 joined
    0:40:53 forces
    0:40:54 and
    0:40:54 invited
    0:40:54 me
    0:40:54 along
    0:40:55 for
    0:40:55 all
    0:40:55 the
    0:40:55 fun
    0:40:55 and
    0:40:56 surprises
    0:40:56 as
    0:40:57 they
    0:40:57 celebrated
    0:40:58 the
    0:40:58 relaunch
    0:40:59 go to
    0:40:59 dig.com
    0:41:00 and sign
    0:41:00 up to get
    0:41:01 early access
    0:41:01 when the
    0:41:02 invites
    0:41:02 go out
    0:41:03 one more
    0:41:03 time
    0:41:04 dig.com
    0:41:04 that’s
    0:41:06 dig.com
    0:41:06 you can
    0:41:07 find
    0:41:07 mosey
    0:41:08 that is
    0:41:09 ev’s
    0:41:10 newest
    0:41:10 creation
    0:41:10 at
    0:41:11 mosey.app
    0:41:12 that’s
    0:41:12 available on
    0:41:13 ios right
    0:41:13 now
    0:41:14 you can
    0:41:14 find
    0:41:14 obvious
    0:41:15 ventures
    0:41:15 at
    0:41:16 obvious.com
    0:41:16 and you
    0:41:17 can find
    0:41:17 him
    0:41:17 on
    0:41:18 twitter
    0:41:19 that is
    0:41:20 also known
    0:41:20 as
    0:41:20 x
    0:41:21 at
    0:41:21 ev
    0:41:22 at
    0:41:22 e
    0:41:27 today
    0:41:28 i am
    0:41:28 interviewing
    0:41:29 two people
    0:41:29 i would
    0:41:30 consider
    0:41:31 decathletes
    0:41:31 of
    0:41:32 creativity
    0:41:33 the first
    0:41:33 is
    0:41:34 richard
    0:41:34 taylor
    0:41:35 he is
    0:41:35 co-founder
    0:41:35 and
    0:41:36 creative
    0:41:36 lead
    0:41:36 at
    0:41:37 weta
    0:41:37 workshop
    0:41:38 which
    0:41:38 he runs
    0:41:38 with his
    0:41:39 wife
    0:41:39 and
    0:41:39 co-founder
    0:41:40 tanya
    0:41:40 roger
    0:41:41 weta
    0:41:41 workshop
    0:41:41 is a
    0:41:42 concept
    0:41:42 design
    0:41:43 studio
    0:41:43 and
    0:41:44 manufacturing
    0:41:44 facility
    0:41:44 that
    0:41:45 services
    0:41:45 the
    0:41:45 world’s
    0:41:46 creative
    0:41:46 and
    0:41:46 entertainment
    0:41:47 industries
    0:41:47 and
    0:41:47 what
    0:41:47 you’ll
    0:41:48 see
    0:41:48 is
    0:41:48 just
    0:41:48 how
    0:41:49 much
    0:41:49 they
    0:41:49 do
    0:41:50 believe
    0:41:50 it
    0:41:50 or
    0:41:50 not
    0:41:50 it’s
    0:41:51 started
    0:41:51 by
    0:41:51 them
    0:41:52 assembling
    0:41:52 things
    0:41:52 and
    0:41:52 making
    0:41:53 things
    0:41:54 on top
    0:41:54 of
    0:41:54 their
    0:41:55 bed
    0:41:55 we’ll
    0:41:55 get
    0:41:55 to
    0:41:56 that
    0:41:56 they’ve
    0:41:56 been
    0:41:57 recognized
    0:41:57 with
    0:41:57 five
    0:41:58 academy
    0:41:58 awards
    0:41:59 four
    0:41:59 bafta
    0:41:59 awards
    0:42:00 three
    0:42:00 theo
    0:42:01 awards
    0:42:01 and more
    0:42:02 than 30
    0:42:02 other national
    0:42:03 and international
    0:42:04 accolades
    0:42:05 their practical
    0:42:05 and special
    0:42:06 effects
    0:42:06 have helped
    0:42:07 define the
    0:42:07 visual
    0:42:07 identities
    0:42:08 of some
    0:42:08 of the
    0:42:09 most
    0:42:09 recognizable
    0:42:10 franchises
    0:42:10 in film
    0:42:11 and television
    0:42:12 you will
    0:42:12 you will
    0:42:12 know
    0:42:12 some
    0:42:12 of
    0:42:13 them
    0:42:13 including
    0:42:13 the
    0:42:14 lord
    0:42:14 of
    0:42:14 the
    0:42:14 rings
    0:42:14 planet
    0:42:15 of
    0:42:15 the
    0:42:15 apes
    0:42:16 superman
    0:42:16 mad max
    0:42:17 thor
    0:42:17 megan
    0:42:18 and love
    0:42:19 death
    0:42:19 and
    0:42:19 robots
    0:42:20 if you
    0:42:20 haven’t
    0:42:20 seen
    0:42:20 love
    0:42:20 death
    0:42:21 and
    0:42:21 robots
    0:42:21 check
    0:42:21 it
    0:42:21 out
    0:42:22 there
    0:42:22 are
    0:42:22 some
    0:42:23 amazing
    0:42:23 amazing
    0:42:24 shorts
    0:42:25 in addition
    0:42:25 to that
    0:42:25 they do
    0:42:26 a few
    0:42:26 other
    0:42:26 things
    0:42:27 get ready
    0:42:27 for
    0:42:27 this
    0:42:27 what a
    0:42:28 workshop
    0:42:28 offers
    0:42:29 tourism
    0:42:29 and retail
    0:42:30 experiences
    0:42:30 consumer
    0:42:31 products
    0:42:31 and interactive
    0:42:32 studio
    0:42:32 public
    0:42:33 sculptures
    0:42:34 and private
    0:42:34 commissions
    0:42:35 they’ve also
    0:42:35 done
    0:42:35 augmented
    0:42:36 reality
    0:42:37 and
    0:42:37 video
    0:42:38 games
    0:42:38 and all
    0:42:38 sorts
    0:42:38 of
    0:42:38 things
    0:42:39 richard
    0:42:39 now
    0:42:39 focuses
    0:42:40 much
    0:42:40 of
    0:42:40 his
    0:42:40 time
    0:42:40 on
    0:42:41 their
    0:42:41 immersive
    0:42:42 experiences
    0:42:43 which I’ve
    0:42:44 had the chance
    0:42:44 to experience
    0:42:45 first hand
    0:42:45 I recommend
    0:42:45 them
    0:42:46 very highly
    0:42:47 such as
    0:42:47 the
    0:42:48 Thea
    0:42:48 award-winning
    0:42:49 Gallipoli
    0:42:50 the scale
    0:42:50 of our
    0:42:50 war
    0:42:51 Weta
    0:42:51 Workshop
    0:42:52 Unleashed
    0:42:53 and the
    0:42:53 giant
    0:42:54 atrium
    0:42:54 installation
    0:42:55 Aura
    0:42:55 Forest
    0:42:56 at
    0:42:56 edge
    0:42:57 of the
    0:42:57 sky
    0:42:58 next
    0:42:58 we have
    0:42:59 Greg
    0:43:00 Broadmoore
    0:43:00 Greg
    0:43:00 is an
    0:43:01 artist
    0:43:01 and writer
    0:43:01 who has
    0:43:02 been part
    0:43:02 of the
    0:43:02 team
    0:43:03 at
    0:43:03 Weta
    0:43:03 Workshop
    0:43:04 for more
    0:43:04 than 20
    0:43:04 years
    0:43:05 his design
    0:43:06 and special
    0:43:06 effects
    0:43:06 credits
    0:43:07 include
    0:43:07 District
    0:43:07 9
    0:43:08 King Kong
    0:43:09 Godzilla
    0:43:09 The Adventures
    0:43:10 of Tintin
    0:43:11 and Avatar
    0:43:12 and he is
    0:43:12 the creator
    0:43:13 of the
    0:43:13 satirical
    0:43:14 retro sci-fi
    0:43:14 world
    0:43:15 of Dr.
    0:43:16 Gordbortz
    0:43:17 featuring a
    0:43:18 myriad of
    0:43:18 collectibles
    0:43:19 a world
    0:43:19 touring
    0:43:20 art exhibition
    0:43:21 four books
    0:43:22 and a game
    0:43:22 for Weta’s
    0:43:23 pioneering
    0:43:23 spatial
    0:43:24 computing
    0:43:24 platform
    0:43:25 most recently
    0:43:26 Greg built
    0:43:26 Weta’s
    0:43:27 video game
    0:43:27 division
    0:43:28 and directed
    0:43:28 multiple
    0:43:29 Dr. G
    0:43:29 video games
    0:43:30 for Magic
    0:43:30 Leap
    0:43:31 he’s currently
    0:43:31 working on
    0:43:32 the graphic
    0:43:33 novel series
    0:43:33 One Path
    0:43:34 set in a
    0:43:34 brutal
    0:43:35 prehistoric
    0:43:35 world
    0:43:36 where dinosaurs
    0:43:36 and cave
    0:43:37 women are
    0:43:37 locked in a
    0:43:38 grim battle
    0:43:39 for supremacy
    0:43:40 so these
    0:43:41 two guys
    0:43:42 have their
    0:43:43 hands in a
    0:43:43 lot
    0:43:45 they
    0:43:46 apply
    0:43:46 creativity
    0:43:47 to more
    0:43:48 things than
    0:43:48 I can count
    0:43:49 and they do
    0:43:50 it with
    0:43:50 incredible
    0:43:51 endurance
    0:43:51 how do they
    0:43:52 do it
    0:43:52 that’s what
    0:43:52 we’re going
    0:43:53 to explore
    0:43:54 and as you
    0:43:55 listen to
    0:43:55 this or as
    0:43:56 you watch
    0:43:56 it
    0:43:56 you’re going
    0:43:57 to hear
    0:43:57 a lot
    0:43:58 of moving
    0:43:58 around
    0:43:59 as they
    0:44:00 pull things
    0:44:00 from their
    0:44:01 offices
    0:44:02 from their
    0:44:02 workshops
    0:44:03 from around
    0:44:04 where they’re
    0:44:04 sitting
    0:44:05 so it will
    0:44:07 sound quite
    0:44:08 hyperactive
    0:44:09 and I suppose
    0:44:10 that is
    0:44:11 totally appropriate
    0:44:13 given the
    0:44:14 nature of what
    0:44:15 we’re discussing
    0:44:16 so I’ll leave it
    0:44:17 at that
    0:44:18 you can find
    0:44:19 Weta Workshop
    0:44:19 at
    0:44:21 WetaNZ.com
    0:44:21 slash
    0:44:22 US
    0:44:23 that’s
    0:44:25 WetaNZ.com
    0:44:25 of course
    0:44:26 and on
    0:44:27 Instagram
    0:44:27 at
    0:44:28 Weta Workshop
    0:44:29 you can find
    0:44:30 Greg at
    0:44:31 Greg Broadmoor
    0:44:31 that’s
    0:44:33 B-R-O-A-D-M-O-R-E
    0:44:34 Greg Broadmoor
    0:44:35 dot com
    0:44:35 and on
    0:44:36 Instagram
    0:44:36 at
    0:44:36 Greg
    0:44:37 underscore
    0:44:38 Broadmoor
    0:44:40 hey guys
    0:44:40 this is
    0:44:40 Tim again
    0:44:41 just one
    0:44:41 more thing
    0:44:42 before you
    0:44:43 take off
    0:44:43 and that
    0:44:43 is
    0:44:44 five bullet
    0:44:45 Friday
    0:44:46 would you
    0:44:46 enjoy
    0:44:46 getting a
    0:44:47 short email
    0:44:47 from me
    0:44:48 every Friday
    0:44:48 that provides
    0:44:49 a little
    0:44:49 fun
    0:44:50 before
    0:44:50 the weekend
    0:44:51 between
    0:44:51 one and a half
    0:44:52 and two million
    0:44:53 people subscribe
    0:44:53 to my free
    0:44:54 newsletter
    0:44:55 my super
    0:44:55 short newsletter
    0:44:56 called
    0:44:56 five bullet
    0:44:57 Friday
    0:44:58 easy to sign
    0:44:58 up
    0:44:58 easy to
    0:44:59 cancel
    0:45:00 it is
    0:45:00 basically
    0:45:01 a half
    0:45:01 page
    0:45:02 that I
    0:45:03 send out
    0:45:03 every Friday
    0:45:04 to share
    0:45:04 the coolest
    0:45:05 things I’ve
    0:45:05 found or
    0:45:06 discovered
    0:45:06 or have
    0:45:07 started
    0:45:07 exploring
    0:45:08 over that
    0:45:08 week
    0:45:08 it’s
    0:45:08 kind of
    0:45:08 like
    0:45:09 my
    0:45:09 diary
    0:45:09 of
    0:45:09 cool
    0:45:10 things
    0:45:10 it
    0:45:10 often
    0:45:11 includes
    0:45:11 articles
    0:45:11 I’m
    0:45:12 reading
    0:45:12 books
    0:45:12 I’m
    0:45:13 reading
    0:45:14 albums
    0:45:14 perhaps
    0:45:15 gadgets
    0:45:16 gizmos
    0:45:16 all sorts
    0:45:17 of tech
    0:45:17 tricks
    0:45:18 and so on
    0:45:18 they get
    0:45:19 sent to me
    0:45:19 by my
    0:45:20 friends
    0:45:20 including a lot
    0:45:21 of podcast
    0:45:22 guests
    0:45:23 and these
    0:45:23 strange
    0:45:24 esoteric
    0:45:24 things
    0:45:25 end up
    0:45:25 in my
    0:45:25 field
    0:45:26 and then
    0:45:27 I test
    0:45:27 them
    0:45:27 and then
    0:45:28 I share
    0:45:28 them
    0:45:29 with you
    0:45:29 so
    0:45:30 if that
    0:45:30 sounds
    0:45:30 fun
    0:45:31 again
    0:45:31 it’s
    0:45:32 very
    0:45:32 short
    0:45:33 a little
    0:45:33 tiny
    0:45:33 bite
    0:45:33 of
    0:45:34 goodness
    0:45:34 before
    0:45:34 you
    0:45:34 head
    0:45:35 off
    0:45:35 for
    0:45:35 the
    0:45:35 weekend
    0:45:36 something
    0:45:36 to
    0:45:36 think
    0:45:36 about
    0:45:37 if you’d like
    0:45:38 to try it out
    0:45:39 just go to
    0:45:39 tim.blog
    0:45:40 slash
    0:45:40 Friday
    0:45:41 type that into
    0:45:41 your browser
    0:45:42 tim.blog
    0:45:43 slash
    0:45:44 Friday
    0:45:44 drop in your
    0:45:45 email and you’ll
    0:45:45 get the very
    0:45:46 next one
    0:45:47 thanks for
    0:45:47 listening

    This is a special inbetweenisode, which serves as a recap of the episodes from last month. It features a short clip from each conversation in one place so you can easily jump around to get a feel for the episode and guest.

    Based on your feedback, this format has been tweaked and improved since the first recap episode. For instance, listeners suggested that the bios for each guest can slow the momentum, so we moved all the bios to the end. 

    See it as a teaser. Something to whet your appetite. If you like what you hear, you can of course find the full episodes at tim.blog/podcast

    Please enjoy! 

    This episode is brought to you by 5-Bullet Friday, my very own email newsletter.

    Timestamps:

    Craig Mod: 03:16

    Ev Williams: 13:49

    Richard Taylor: 23:57

    Full episode titles:

    Craig Mod — The Real Japan, Cheap Apartments in Tokyo, Productive Side Quests, Creative Retreats, Buying Future Freedom, and Being Possessed by Spirits

    Ev Williams — The Art of Pivoting (e.g., Odeo to Twitter), Strategic Quitting, The Dangers of Premature Scaling, Must-Read Books, and More

    Richard Taylor and Greg Broadmore, Wētā Workshop — Untapping Creativity, Stories from The Lord of the Rings, The Magic of New Zealand, Four Tenets to Live By, and The Only Sentence of Self-Help You Need

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  • #806: How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily Rituals

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:08 The Tim Ferriss Show, where it is my job to deconstruct world-class performers,
    0:00:13 people who are arguably the best at what they do. How do they do it? What are their influences,
    0:00:19 favorite books, frameworks, lessons learned, things that you can apply to your own life?
    0:00:25 And I have someone you may not have heard speak before on the podcast today, Rich Barton,
    0:00:30 a close friend of Chris Saka and some other guests we’ve had. He is the co-founder and
    0:00:35 co-executive chairman of Zillow, a company transforming how people buy, sell, rent,
    0:00:41 and finance homes. Before Zillow, Rich founded Expedia within Microsoft in 1994 and successfully
    0:00:48 spun the company off as a public company in 1999. He served as president, CEO, and board director of
    0:00:53 Expedia, and later co-founded and served as non-executive chairman of Glassdoor. He has done
    0:01:01 so many different companies and he has a lot of stories from the trenches, a lot that you can use
    0:01:08 that is tactical and practical. He’s also super fit, super active. I would say a great father and
    0:01:14 husband. He is an incredible human being, sort of full stack. And that’s part of the reason I really
    0:01:20 wanted to have him on the show. We did it in person. We covered a lot of ground and I think you’re going
    0:01:25 to enjoy it. I loved it. So with just a few words from the people who make this podcast possible,
    0:01:31 we’ll get straight to the meat and potatoes and a wide-ranging conversation with none other than
    0:01:37 Rich Barton. My first book, The 4-Hour Workweek, which made everything else possible, is built around
    0:01:44 the acronym and framework DEAL, D-E-A-L, define, eliminate, automate, and liberate. Now, of course,
    0:01:49 after you define all the things you want, your metrics, 80-20, blah, blah, blah, then you want
    0:01:54 to get rid of as much as possible, eliminate. But sometimes there are things that are a huge hassle,
    0:01:59 like expense management for a lot of companies, which you can’t get rid of. They are essential
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    0:05:11 optimal minimal. At this altitude, I can run flat out for a half mile before my hands start
    0:05:17 shaking. Can I ask you a personal question? Now would’ve seen a perfect time. What if I did
    0:05:21 the opposite? I’m a cybernetic organism, living tissue over a metal endoskeleton.
    0:05:25 The Tim Ferriss Show.
    0:05:35 I know ADQ a little bit. He’s a friend. And there was a point at which, you know, I like
    0:05:41 to observe magic product things. And of course, Apple has tons. But my typical morning news setup
    0:05:47 is I’m kind of doing my email and sifting through things while I drink my coffee. And I’ve got
    0:05:55 my iPad set up next to it, rolling, you know, CNBC quietly on mute. And at one point, a couple
    0:06:01 years ago, I moused off the left edge of the screen and it seamlessly went onto the, and
    0:06:05 all of a sudden my mouse is on the iPad. And I was like, oh my God, it just decided because
    0:06:08 it was the same guy logged in. It’s an extended monitor.
    0:06:09 Yeah.
    0:06:11 And I texted him immediately. I’m like, oh, Eddie.
    0:06:21 Why do you have CNBC playing concurrently? Is that just old habits die hard? Or is it,
    0:06:25 let’s see if anything cataclysmic or monumental has happened that I need to be aware of?
    0:06:32 It’s my favorite source of news because business news is generally happy.
    0:06:33 Yeah. Got it.
    0:06:43 Just don’t wallow in the bullshit. And regular news makes me feel bad. And CNBC at best makes
    0:06:49 me feel good. And most of the time is just mid, that’s fine. And I get the news. I’m interested
    0:06:55 in business and companies and strategy and trends. And it is a pretty funny channel. It kind of gets
    0:07:00 on repeat. You don’t need to watch it very long, but they get good interviews too. So I usually don’t
    0:07:04 have the volume on, I have the closed caption scrolling. And then if something catches my
    0:07:05 eye, I don’t know how to do it.
    0:07:09 So let’s take a closer look then at the other screen.
    0:07:09 Yeah.
    0:07:11 You have your coffee.
    0:07:11 Yeah.
    0:07:12 Yeah.
    0:07:13 What time is this?
    0:07:21 Yeah. I’m a pretty early riser. 6.30 I get up usually and long before Sarah, my wife. And so
    0:07:24 these hour and a half, two hours I get in the morning are nice.
    0:07:25 Pristine.
    0:07:29 My kids have all left the house now. There was a routine when my kids were in the house
    0:07:36 that was obviously very different and really fun. I can talk about that. But now I have
    0:07:44 two hours of just catch up on the stuff in my news feed, which is my inbox, my email inbox.
    0:07:49 I’m kind of old school that way. And as I go through that, I’m catching up on the news on
    0:07:52 my iPad. I have a smoothie every morning with lots of stuff.
    0:07:53 What’s the stuff?
    0:07:57 No supplement kinds of things, but lots of…
    0:07:57 Cat testicles?
    0:08:07 I am not one of those guys. I am not one of the longevity supplement people. But I’ll tell you
    0:08:15 what’s in it. It’s about three or four ounces of oat milk, ice, an apple. It used to be a banana.
    0:08:23 I’ve switched to kind of two-thirds of an apple. Pistachios, macadamias, a handful of blueberries.
    0:08:29 My favorite electrolyte. I’m getting ready for my workout. It’s not very big. My favorite
    0:08:31 electrolyte is Procari Sweat.
    0:08:36 Yeah, the blue can, man. I had a lot of that when I lived there as an exchange student.
    0:08:41 My nutritionist says, that’s the one. And I’m like, okay. I’d been taking another one,
    0:08:43 using another one. She’s like, nope, this is the one.
    0:08:45 Not much. A prune?
    0:08:46 Prune.
    0:08:47 Prune.
    0:08:48 Because…
    0:08:48 Keeps things moving.
    0:08:53 Keeps things moving. And that’s very important. You know, young people out there don’t really
    0:08:54 realize how important that is yet.
    0:08:55 Yeah.
    0:09:00 But as you age, you realize how that can affect your day, really. Having everything moving.
    0:09:05 Here’s a little hack. I’m not really a hacky guy, but I do have a lot of quirks, I guess.
    0:09:08 Hyperice. You know that company that makes the…
    0:09:12 Okay. They have a thing. I think they bought a bunch of products, but there’s a back one called
    0:09:14 the Venom. You must have run into that.
    0:09:16 I think it heats and vibrates.
    0:09:17 Yes.
    0:09:18 Yeah.
    0:09:25 So I actually, for my whole kind of 45 minutes of that routine at the kitchen table, you know,
    0:09:30 with a lot of light coming in as soon as the sun’s up, I have it on repeat. I’m wearing that
    0:09:33 Venom. Oh my God. That loosens everything up too.
    0:09:37 So you mentioned before your workout. So this is all pre-workout.
    0:09:44 Yeah. I need to get things going and feel settled, a little bit settled, and brain on
    0:09:46 before I work out.
    0:09:48 Mm-hmm. Coffee helps too.
    0:09:53 Coffee helps all that. Yep. And I don’t drink a lot of coffee. Today I had a little too much
    0:09:58 because I’m off time zone a little bit, but I’ll have one, maybe two cups and that’ll be the
    0:09:58 caffeine for the day.
    0:09:59 Yeah. Got it.
    0:10:05 So I go through that and once everything’s, you know, make my ablutions and change into
    0:10:07 my workout stuff.
    0:10:08 Rinse your face with some holy water.
    0:10:14 And pretty much every day I do a workout. I can’t really get my mind right without that.
    0:10:18 All right. So we’re going to talk about the workout for people who are audio only. This
    0:10:24 guy looks like a, I don’t know how you, a Marvel character meets Abercrombie and Fitch model,
    0:10:29 not to mention scion of business. It’s unfair. I don’t know.
    0:10:34 How I got the short straw on this genetic and habit lottery, but we’re going to talk about
    0:10:41 the training because I have this working pet theory that longevity may be inversely correlated
    0:10:46 with the number of things that you do for longevity. In other words, there are a few things that
    0:10:53 really matter, but then there’s a long tail of things of questionable value that also have
    0:11:00 unknown, uncharted side effects. So when you start throwing the kitchen sink plus plus at your body,
    0:11:07 the likelihood of you heading in the wrong direction is probably higher or just as high.
    0:11:12 My observation is the harder you push against something, the harder it pushes back. And I think
    0:11:18 the people who are pushing really hard at the longevity and the supplement thing and the whole
    0:11:23 day scheduled out lifestyle things to improve health span. Yeah. Most of that’s probably not
    0:11:29 useful. Yeah. There’s some basics, you know, and maybe the most important basic is when I was younger,
    0:11:34 my kids were in the house because I got up early. I was to get the kids to school parent. Yeah.
    0:11:42 While Sarah became more beautiful, she stays up late and I love to cook. I’ve had several jobs as a kid
    0:11:48 growing up where I was a short order chef and worked in a lot of kitchens and I love to cook. And so our
    0:11:56 house is set up. We have a kitchen Island with a big bar with stools and the cooktop is on the other side.
    0:12:04 And whenever the kids wandered downstairs bleary eyed, I was their short order breakfast chef and anything they
    0:12:10 wanted, I would make, which was so fun. It was like the breakfast buffet with the four seasons or something.
    0:12:13 Whatever they wanted. I had it. I could whip it up really, really fast because you get that skill
    0:12:21 when you’re a short order chef. I have my younger boy had some kind of ADHD stuff and started taking those,
    0:12:30 the meds. I can’t remember how old he was, 10, 12. And those meds make kids, it’s an appetite suppressant.
    0:12:37 Oh, for sure. Okay. So maybe, you know, and I was a typical parent. Our primal urge is to feed our
    0:12:42 children. That’s it. Like feed and care for our children. That is the overriding program that kind
    0:12:48 of puts everything else down. And so I got to the point where I was so worried about how skinny he was
    0:12:53 and he wasn’t eating the rest of the day. He was hungry in the morning and I would like make a 12 egg
    0:12:59 frittata and like put potatoes in it and sausage in it. And he downed the thing. And I’m like, okay,
    0:13:01 he’s good for the day.
    0:13:01 Yeah.
    0:13:05 The anaconda diet, just one huge meal and it works.
    0:13:10 Yeah. And the punctuation on this one, aside from that, just being really quality time,
    0:13:14 regardless of what kind of mood the kids were in, it was just really quality. I cherish it.
    0:13:22 I took a picture most days. Okay. Totally candid. There’s no posing. I would sneak a picture
    0:13:27 every day. And now I have a folder called the breakfast club on my, you know, in my picture,
    0:13:34 my iPhone pictures. And I have like a thousand pictures and it’s a time series of these kids
    0:13:37 growing up. It’s a virtual possession, but it’s my most prized possession.
    0:13:43 all right. We’re going to double click on a bunch of things we passed over. Yeah. Let’s hop
    0:13:49 for the, the entrepreneurial set listening. This is also related to more than just pure
    0:13:55 entrepreneurship, but let’s see if this is dead end or if it takes us somewhere. Who was Brad Chase?
    0:13:58 Brad Chase? Yeah. What impact did he have on your life?
    0:14:04 He was a great guy. He was my first real boss out of college. It’s not quite right,
    0:14:10 but it’s close to right. Brad was a group product manager at Microsoft. Microsoft was my,
    0:14:18 you know, I’ll call it my first job out of college. It had, this is 1991. Microsoft had only about 3,000
    0:14:23 people at the time. And just for reference, because I have no idea how many employees do you think they
    0:14:31 have now? It’s going to be a multiple of that. Of course. 300, 400,000. Yeah. Orders of magnitude.
    0:14:37 Multiple orders of magnitude. Two to three. And the product managers were kind of this elite little
    0:14:43 group of really smart people. We weren’t very big. And he was my boss and we were working on MS-DOS 5,
    0:14:49 which maybe I would say we’ll have to go two standard deviations at in your audience distribution curve
    0:14:53 to find anybody who really knows what MS-DOS 5 was. But it was a really big operating system
    0:15:02 for Microsoft at the time. And we made an upgrade. And the feature was, we broke the 640K barrier.
    0:15:07 Which you’re not going to engage on the geeky stuff. But it was a really big product. And my job
    0:15:15 was to create the packaging, manage the manufacturing, and figure out how to get this physical product into
    0:15:21 the Egghead. Some of you will remember Egghead. Egghead was a retail software store. And to push
    0:15:28 the product out into Egghead. That was my first job. And Brad was a guy who, he’s one of my mentors.
    0:15:34 You know, I only worked for him for a short period of time. I was a big idea thinker. You know,
    0:15:40 big risks, big bets. And he encouraged me. At a very young age, he funded me to take a really
    0:15:46 big swing at something and supported me in it. And it failed miserably.
    0:15:48 Is this the book project?
    0:15:48 Yeah.
    0:15:49 You want to tell people about it?
    0:15:53 Well, I don’t know how that interesting is, other than the lesson of take big swing.
    0:15:58 It is. But the details help paint a picture. People can conjure a visual in their head.
    0:16:02 All right. It’s become a huge series. It’s a series for dummies. Blank for dummies.
    0:16:10 Yep. And the book that the Dummies series was founded on was DOS for dummies, believe it or not.
    0:16:17 It was like the best-selling book about software of all time. And I was like, I’m a young product
    0:16:25 manager. I want to sell more MS-DOS 5 upgrades. And I was like, okay, we have all these software
    0:16:30 retailers where people go. But the really big thing at the time, believe it or not, was Barnes & Noble
    0:16:37 and Borders bookstore. Bookstore experience was huge back then. And DOS for dummies sold millions and
    0:16:44 millions of copies of this book in Barnes & Noble and Borders. And so I was like, why don’t we do a
    0:16:51 bundle with DOS for dummies and have that be the manual for the upgrade? Bundle it together, the book
    0:16:57 and the upgrade seems reasonable and distributed through bookstores. How brilliant. Uh, and so I
    0:17:03 went and met with like one of the Riggio guys at Barnes & Noble. I met with the guy who created the
    0:17:08 dummies series, this guy, John. So I met with all these people. We designed the product. It was really,
    0:17:16 I was, you know, feeling pretty like a big deal. Built a bunch of it at probably cost us a to 10 bucks a
    0:17:22 unit. Okay. Which is a lot for cogs, right? Yeah. Cost of goods sold. I can’t remember how many we
    0:17:32 built, but it was at best a C, you know, maybe a D. What was the retail price? You hit the problem.
    0:17:39 The problem was people are going in to buy a $12 book and it was a $54 price tag or $49 price tag,
    0:17:44 which is what the, you know, basically what the software cost it at, uh, at egghead. And it kind of
    0:17:48 looked a bit too much like a book. I kind of made it look like a book. Yeah. It wasn’t the
    0:17:52 greatest cover. Anyway, I kind of, I’m embarrassed about what it looks like now. I have one of course
    0:17:57 as a reminder, but yeah, it was just, it was too, the shock value was too much. People didn’t realize
    0:18:02 there was software in it. And so we ate, we ate a bunch. We ended up getting rid of all the inventory,
    0:18:08 but it was not a success. And the amazing thing, depending on where your audience is in their careers,
    0:18:16 like you work at a lot of places out there and great organizations encourage innovation,
    0:18:22 encourage big idea people to take big swings and do not punish them when it doesn’t work out
    0:18:28 according to plan. If that happens too many times, maybe there’s a pattern and somebody should go find
    0:18:34 another job. But Brad Chase, back to Brad, sat me down. I thought I was for my review and I thought I was
    0:18:40 going to, who knows, it was a 10, $20 million mistake, you know? And I was a young kid and he
    0:18:47 said, I remember distinctly, he said, all right, what’s your next big idea? Amazing. That is that
    0:18:53 Microsoft was and is an amazing organization because of that kind of culture. Wow. How have you,
    0:19:00 if you have sort of taken that forward into companies that you’ve built or just philosophically
    0:19:06 or operationally speaking, how do you encourage that? Because there must be some constraints on
    0:19:11 things so that you don’t light the whole house on fire. Yeah. Right. Yeah. How do you think about
    0:19:17 enabling people to innovate? You don’t want learned helplessness where they’re afraid to do anything.
    0:19:20 Right. At the same time, you don’t want some rogue trader like,
    0:19:22 that’s right. That’s right.
    0:19:28 Pierce turns or whatever. Yeah. It’s really hard, but everything ultimately boils down to the people
    0:19:35 that you hire and the people you choose to work with and the people you keep and saying your culture
    0:19:43 is X, Y, Z is very different from having people who channel that, those traits that you want. And so
    0:19:50 my method for doing this is to make sure we’re really diligent about finding those innovators and the
    0:19:56 entrepreneurs, sometimes who the intrapreneurs, let’s call them, okay? The inside entrepreneurs and
    0:20:02 protect them a little bit because sometimes they’re different and mainline corporate culture
    0:20:08 sometimes rejects, often rejects the innovators and the ones who want to disrupt whatever, just rock
    0:20:14 the boat a little bit. And you really do need to rock the boat to innovate. And so the leadership needs
    0:20:19 to hire, cultivate, protect, and invest in those people. Yeah.
    0:20:22 The foreign bodies so they don’t get rejected by the corporate immune system.
    0:20:23 That’s right.
    0:20:24 Which is just, it’s just natural. Yeah.
    0:20:25 You know?
    0:20:31 All right. So let’s come back to one thing you mentioned. You said, in effect, not totally true,
    0:20:35 but let’s consider Microsoft first job out of college. What was the actual first job?
    0:20:39 I was, you know, I was one of these high performance.
    0:20:40 There’s a confession coming.
    0:20:45 Yeah. I was just one of those kids. And, you know, I went to Stanford and was an engineer.
    0:20:46 Management consulting?
    0:20:47 Yeah.
    0:20:47 Really?
    0:20:48 Yes.
    0:20:48 No.
    0:20:50 Say it ain’t so rich.
    0:20:55 I know, but it was funny. There’s a good story here. I mean, I don’t know if it’s a good
    0:20:56 story, but we’ll tell it. Yeah.
    0:21:02 Yeah. I mean, I was like a success kid. Do well. Loved that. Identified that way. And
    0:21:06 so, of course, whatever the hardest job that came to interview at Stanford when I was a senior,
    0:21:10 of course, that’s the job I wanted. And there was like strategic planning at Disney. There
    0:21:16 was the kind of investment banking training program, analyst program. And there was like
    0:21:20 the strategy management consultant. And those were like the big ones. And it was the most
    0:21:24 competitive, hardest to get. So that’s how I got tracked. And I took a job as a strategy
    0:21:29 consultant in Cambridge, right out of college. I knew pretty damn quickly it wasn’t for me.
    0:21:31 Was it about like BCG or who was?
    0:21:32 It was a spinoff of BCG.
    0:21:32 Okay.
    0:21:38 Called Alliance Consulting Group. Great group of people. Super smart. It was going into a
    0:21:43 recession though in 1989. And so a lot of people ended up losing their jobs. However, the interesting
    0:21:50 thing was one of my besties at Stanford, Nina Roberts, who was an engineer with me. We were
    0:21:57 both interviewing for all the same jobs. And she didn’t get the big job. But she got this
    0:22:02 little tech company in Seattle, Microsoft, which of course I knew. The companies that I really
    0:22:07 loved were Microsoft, Apple. All I needed to do was buy Microsoft and Apple stock back in
    0:22:12 89. That would have been, yeah, I wouldn’t be talking with you now. Microsoft, Apple, I
    0:22:16 liked Patagonia. That was a brand that I identified with. Anyway, Nina got the job as a product manager
    0:22:23 at Microsoft. And she went to Seattle. I went to Cambridge. And we kept in close touch. And
    0:22:28 I knew pretty quickly it wasn’t for me. And she knew Microsoft was the place for me and
    0:22:32 was like on the horn with me every week saying, you got to come out here. You got to come out
    0:22:36 here. And so it took about a year to finally get the flight out and the job offer.
    0:22:42 Why did you know it wasn’t for you? What about it wasn’t for you? Because there are some people
    0:22:43 who thrive in those environments, right?
    0:22:50 Yes. Yes, yes, yes, yes, yes. You know, a trite answer would be dressing up in a suit and tie and
    0:22:55 wearing uncomfortable shoes. Wasn’t for me. I like to go barefoot. Yeah. That really wasn’t what it
    0:23:01 was. You know, it kind of makes you feel important when you dress up. And I was like presenting things to
    0:23:07 CEOs and stuff. And it did feel important. And I got like a really good business school education
    0:23:12 in competitive strategy. You know, the Michael Porter stuff. I basically got an MBA in this one
    0:23:18 year. What I discovered about myself, and I discovered it there, I probably knew it before,
    0:23:22 but I hadn’t really focused on it, was I believe the world is somewhat divided. It isn’t totally
    0:23:29 binary, but it’s a continuum. But it’s maybe a barbell. Clients and servers. Okay. Which is kind of
    0:23:36 a geeky software architecture reference, but people get it. There are all of these industries
    0:23:44 that are set up to be service provision industries, lawyers, doctors, consultants, academics. And the
    0:23:51 benefit of these industries is you get to indulge your curiosity and deal with lots of different
    0:23:56 clients and lots of different problems. But oftentimes with consulting, you’re not seeing things through to
    0:24:04 the finished product. And it was apparent to me really quickly that I derived my jollies on the
    0:24:10 other hand from being a builder and the client. I actually loved what the clients were doing more
    0:24:14 than what we were doing when, when I was a consultant. So it became clear to me that I was a client. I
    0:24:18 wanted to build things. I derived my jollies that way. And so I started looking and it was good to
    0:24:23 discover at a pretty young age. And then I got to Microsoft and it was like, I was a kid in a candy
    0:24:30 store. I never left the place. Thank God for Nina, was it? Nina. Wow. I hope she still gets a box of
    0:24:40 chocolates. We’re still close. She’s great. All right. So let’s talk about then Microsoft and Expedia.
    0:24:47 How does this happen? I’ll just leave it broad. Well, back to the earlier conversation we had about
    0:24:53 taking big swings and intrapreneuring. The how on how this happened is that Expedia was a
    0:24:59 quote, venture startup inside of Microsoft. And then it spun out and we can get to that.
    0:25:04 But the real reason I even got into it and left the operating system group was that my wife, Sarah,
    0:25:11 who you just saw is a doctor. And she was applying to, she was in medical school at Northwestern and was
    0:25:18 applying to her residencies. She’s an OBGYN. And there’s only one residency, OBGYN residency in
    0:25:25 Seattle where I lived with only six or seven residents a year and one of the most attractive
    0:25:31 residencies in the country. So super competitive. We were engaged and then soon married. After that,
    0:25:37 we got married pretty young. And I was like, well, she’s not going to match out here in Seattle. So
    0:25:41 I’d better get ready to move to New York city or, you know, this probably would have been New York
    0:25:46 city where she matched. This was during the windows 95 launch. I left the windows 95 team and I went to
    0:25:54 the consumer division at Microsoft, which was kind of small. Now just, this is going to maybe sound
    0:26:01 like a side quest, but when you say you moved, did you just put in a request? Like how easy is that to
    0:26:01 do?
    0:26:06 At great companies, it’s relatively easy, relatively easy, especially for people who are tagged as high
    0:26:13 potential, but it’s still not easy. Of course, Brad, who was my boss at the time, couldn’t believe
    0:26:17 we’re launching windows 95. This is going to be the biggest launch of all time in the software
    0:26:22 industry. Maybe one of the biggest product launches of all time. I don’t know if you remember that.
    0:26:27 It was a big deal. And about six months before we launched, I had a big job there.
    0:26:33 I interviewed for jobs over in the consumer division and took on a portfolio of multimedia
    0:26:39 CD-ROMs. And the reason I did this, I was interested in consumer marketing, obviously, but the reason
    0:26:45 I did this was that I was going to have to leave Microsoft and I wanted to start a company and
    0:26:49 it wasn’t going to be an operating system. Yeah. Okay. Like that just wasn’t going to happen
    0:26:55 for reasons that, you know, we don’t need to get into, but the government made clear to Microsoft
    0:26:59 at one point. So I figured it was going to be a consumer software company and I wanted to go learn
    0:27:04 that. And the folks over there were fantastic. Microsoft was fantastic. And I took on a portfolio
    0:27:09 of CD-ROMs. Some of you out there will not even know what that is. This is kind of basically
    0:27:10 precursor to the internet.
    0:27:15 It’s the thing your doctor gives you that you can’t make any use of with all your images.
    0:27:20 It’s true. It’s true. And some artists, some musicians still hand out like CDs.
    0:27:22 It’s the artifact that your doctor gives you.
    0:27:28 It was what, it was what the last, what came in the red envelopes at Netflix.
    0:27:35 Anyway, so, but these things were like Wikipedia before Wikipedia was called Encarta and it was a
    0:27:41 multimedia CD-ROM. And one of them with the products in my portfolio of like rando ideas
    0:27:49 was an Encarta. So an encyclopedia of travel guides. This is really good. You take a whole bookshelf,
    0:27:55 a whole shelf of travel guides, cram it down onto one CD-ROM pictures, audio. Wow. What could be better
    0:28:01 for travel planning? And that was one of them. And I remember going into my first product review with
    0:28:06 Bill Gates and others, which was a kind of every six months, every year kind of thing that the product
    0:28:13 people did. And I was used to like business plans, but billions of dollars from the operating system
    0:28:18 group. And I was responsible for this thing. And I’m like, Bill, like this is tiny. The whole travel
    0:28:25 book industry in the U.S. is maybe a hundred million dollars. And that’s the whole thing. And so really,
    0:28:30 A, there’s not an opportunity. And B, you can’t travel with the CD-ROM. There were no like,
    0:28:35 like the laptop at that point was this compact suitcase that weighed 20 pounds. I’m like,
    0:28:39 that’s when you want the travel guide when you’re traveling. So even though I know it’s your idea
    0:28:48 and it’s kind of fun, it’s not going to work. That said, I demoed Easy Saber on Prodigy. Prodigy was an
    0:28:48 online service.
    0:28:49 Oh, yeah.
    0:28:58 Okay. And I was a geeky online guy. Right. And Easy Saber was a tool for travel agents to use at home
    0:29:03 on Prodigy to access the airline reservation systems. Okay. So it wasn’t meant for consumers,
    0:29:08 but I could get access to it on Prodigy. And I demoed that for him. He actually knew about it.
    0:29:12 I demoed that for him. I’m like, this is a change of the world thing. If we can have consumers
    0:29:18 be able to do this, then we can become the largest, e-commerce wasn’t a word then,
    0:29:21 we could become the largest seller of travel in the world. That was my pitch and my dream.
    0:29:26 The pitch further went, and fund me on the outside because I’m going to have to move to New York
    0:29:30 because my wife, she’s not going to match out here. And this doesn’t want to be a Microsoft business
    0:29:36 anyway. It’s travel first, software second, not software first, travel second. He agreed with all
    0:29:40 that. He thought it was an awesome idea. He also liked that we could rebuild all the mainframes
    0:29:45 on Windows NT, which was a different conversation. So he loved it. He greenlit it. He was my first
    0:29:50 venture capitalist. He said, no, don’t go do it on the outside. Do it here. We have a great team
    0:29:56 that we’ll put together. And I’m sure Sarah will match her residency at University of Washington.
    0:29:58 High degree of confidence.
    0:30:04 That was the end of that. She did match. I honestly, to this day, don’t know if there was any thumb on the
    0:30:09 scale. I doubt he had that kind of power, but she matched. I stayed in Seattle. He had promised me
    0:30:14 that he’d consider spinning it out if it got big enough. And then that’s what happened. So we spun
    0:30:19 in the height of the internet bubble, which is so bubbly that people today who think we’re in a bubble
    0:30:21 have no concept. I mean, you remember.
    0:30:22 Oh, yeah.
    0:30:22 1999.
    0:30:27 I moved out right before the Thelma and Louise car went off the cliff. I mean, I moved out to
    0:30:29 the Bay Area in 2000.
    0:30:31 It was crazy.
    0:30:32 Impeccable timing.
    0:30:38 We all thought we were the smartest people in the world. We really did. And we all thought those
    0:30:42 people in New York City just didn’t get it. And then there was comeuppance, but Expedia was a really
    0:30:50 good business. I was working for Balmer at the time. And I asked Steve for $100 million to spend on a
    0:30:55 television advertising campaign because I said, we are becoming. We can do this. We are in the pole
    0:31:02 position. We can build the biggest brand and travel. And Steve laughed at me like, no, we don’t do that.
    0:31:08 I said, well, dogshit.com is going public right now at a billion dollar valuation. It wasn’t quite that.
    0:31:13 It was like 500 million, which seemed big at the time. Really dumb, stupid stuff in my closet.com was
    0:31:19 going public. You know, put it on the web anyway. And I was like, the public markets would give us
    0:31:25 a hundred million dollars and it’ll cost basically nothing. And so let’s give this a try. Let me spin
    0:31:28 this thing out. It’s a good HR experiment, human resources experiment too.
    0:31:32 Now just explain for folks, why does spinning something out make sense? What are the
    0:31:35 advantages of doing that to them and to you?
    0:31:42 Okay. I mean, the financial answer to that is unlocking value that is stuck in a company. And
    0:31:46 this happens a lot. That’s kind of the most uninteresting one.
    0:31:48 Unlocking value, meaning.
    0:31:52 It’s not getting valued by the shareholders as being part of Microsoft.
    0:31:57 Right. But if you, if you take it public or do something outside of Microsoft, all of a sudden.
    0:32:01 It could attract its own investor base that we’re interested in that in particular.
    0:32:05 Okay. So there’s a conglomerate discount, generally speaking, in the public markets where
    0:32:12 the more stuff you have in a big company, the less the individual businesses are valued.
    0:32:16 There was a period of American business history where conglomerates actually got a premium,
    0:32:22 like in the GE, the Jack Welch GE days and Honeywell. And there were all these big conglomerates.
    0:32:26 And then the pendulum swung the other way. Microsoft could have cared less about the financial play,
    0:32:35 though. However, I pitched it mostly as an HR experiment. Microsoft was getting so big at the
    0:32:42 time that people could hide out in random corners of Microsoft. And as long as Windows NT, the operating
    0:32:47 system succeeded or office, Microsoft Office succeeded, they could make a lot of money off their stock
    0:32:55 options. And so that’s basically a compensation accountability disconnect. Okay. And so some of
    0:33:02 the best people at Microsoft, there was this field of dreams, wild opportunity outside of Microsoft,
    0:33:08 even though it was the place everybody wanted to work at the time, probably still is. There were great
    0:33:13 people, like I’ll just say, like me, like I would not have stayed. I would have gone out and started
    0:33:17 something on the outside because the opportunity was so great. And so Steve Ballmer understood this
    0:33:18 really well.
    0:33:20 God, this was like a talent retention pitch.
    0:33:25 Sort of. Sort of. And so he’s like, yeah, we’ll take a flyer on it. And that was great. And Greg
    0:33:29 Maffei, who was the CFO at the time, he became my chairman and he was really supportive. You know,
    0:33:35 he and I still work together. He’s been a great, great mentor to me. We took 150 people out of
    0:33:39 Microsoft. We gave them the choice if they wanted to stay or come. All but I think two people,
    0:33:45 we had 150 of us, all but two people decided to come take the adventure, give it a rip. I was 32
    0:33:47 years old, 31, 32 years old.
    0:33:50 Now, were you pitching those people yourself?
    0:33:50 Yeah.
    0:33:54 What was the pitch? Because it’s going to be different than the pitch to Ballmer, right?
    0:34:02 Yeah, way different. I mean, it was, I had had this idea for a while. And so the people I recruited,
    0:34:07 back to an earlier comment I made, the people that were on the team were the people who were the
    0:34:13 adventurers and the ones who wanted to, who would have left. Okay. And so this was all about the
    0:34:20 adventure. The hardest sell was not the people. It was the spouses. And I remember several dinners,
    0:34:26 like with an S1 for those, you know, it’s an IPO document with our, our Expedia draft of the S1 lying
    0:34:34 on a dinner table at Wild Ginger in Seattle with a skeptical spouse. The S1 is highlighted and like,
    0:34:38 there’s annotation and I’m having to answer like, you know, those were my toughest investors.
    0:34:44 Actually, it worked out really well, maybe too well because Expedia was a real business. We actually
    0:34:50 were profitable and growing like crazy. I mean, obviously digital travel agent made a lot of sense.
    0:34:51 Okay.
    0:34:51 Yeah.
    0:34:58 And so when Thelma and Louise went off the cliff, as you say, we were already public. Okay. And we’d gone to
    0:35:02 the moon. The stock price had gone to the moon. We crashed back down, but we had a real business
    0:35:08 and very shortly popped back up on the climb and just climbed from there. And we’re very successful.
    0:35:16 Microsoft, however, crashed with Thelma and Louise and it took 17 years for Microsoft to re-achieve
    0:35:22 the same stock price it had in November of 99 when we spun Expedia out. So the HR experiment kind of failed.
    0:35:27 How long did it take Expedia to recover or to get back on the climb?
    0:35:31 I mean, to re-achieve the all time high, probably a couple of years.
    0:35:33 Yeah. But a couple versus 17.
    0:35:36 Yeah. But the valuations were a bit nutty, right?
    0:35:36 Yeah.
    0:35:42 So it was obvious that Expedia was on the right path very quickly. And there was kind of a flight
    0:35:49 to quality with internet investors, which meant find the profitable recent IPOs, which there were not
    0:35:51 many and let’s invest in those. But we were one.
    0:35:58 Just a quick thanks to one of our sponsors and we’ll be right back to the show.
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    0:37:24 Maybe this is not a good question, but I have to ask, how did you learn to pitch? How did you learn
    0:37:32 to pitch different stakeholders? Because you’re talking about employees, bomber, gates, spouses,
    0:37:33 like that is a skill set.
    0:37:35 Preston Pyshko: Persuasion.
    0:37:37 Preston Pyshko: Yeah. How did you develop that?
    0:37:42 Preston Pyshko: It just must’ve been an innate thing that got a lot of exercise as I was growing up.
    0:37:49 Preston Pyshko: I was an engineer by degree, but never a practicing engineer. I was an engineer
    0:37:52 because I liked technology. I was a geeky kid.
    0:37:55 Preston Pyshko: What type of engineer initially?
    0:37:59 Preston Pyshko: The story there kind of answers the question. I was an industrial engineer,
    0:38:02 theoretically, but I wanted to go study in Italy my junior year.
    0:38:04 Preston Pyshko: Now, industrial engineer would be like,
    0:38:10 you end up going to a smart design or one of those types of companies. Or how are you thinking your path
    0:38:14 Preston Pyshko: That’s not a degree anymore at Stanford. It’s called management science and
    0:38:19 engineering. And then there’s a kind of a symbolic systems things. The industrial engineering degree,
    0:38:24 which kind of sunsetted, was really a kind of manufacturing efficiency.
    0:38:24 Preston Pyshko: I got it. Okay.
    0:38:25 Preston Pyshko: I got it.
    0:38:28 Preston Pyshko: Optimization, simulation,
    0:38:32 lots of computer work going into the design of making things more efficient.
    0:38:32 Preston Pyshko: Yeah.
    0:38:33 Preston Pyshko: Kind of like the operations,
    0:38:35 Preston Pyshko: Research, finance department, other places.
    0:38:36 Preston Pyshko: That’s right.
    0:38:36 Preston Pyshko: Yeah.
    0:38:40 Preston Pyshko: I did it just because it was a Bachelor of Science, not a Bachelor of Arts.
    0:38:45 Preston Pyshko: It was the most businessy of the engineering disciplines.
    0:38:47 Preston Pyshko: At Stanford, they called it imaginary engineering,
    0:38:51 because the mechanical and the electrical folks didn’t respect us.
    0:38:53 Preston Pyshko: Probably deservedly.
    0:38:55 Preston Pyshko: Because we were more interested in business.
    0:38:56 Preston Pyshko: But anyway,
    0:39:00 Preston Pyshko: I did this because I had all these other interests and skills around
    0:39:03 Preston Pyshko: persuasion and people and entrepreneurialism.
    0:39:05 Preston Pyshko: Already at that point, as an undergrad.
    0:39:06 Preston Pyshko: Already, already.
    0:39:08 Preston Pyshko: As a kid, I had all that.
    0:39:10 Preston Pyshko: I probably was a good pitch person already,
    0:39:13 but had a lot of support and exercise of that.
    0:39:14 Preston Pyshko: You mentioned Italy in passing.
    0:39:16 Preston Pyshko: So we’re going to come to Italy.
    0:39:19 Preston Pyshko: But how did you get that exercise when you were younger?
    0:39:21 Preston Pyshko: I went to Italy.
    0:39:25 Preston Pyshko: So I got off the industrial engineering track and Stanford was awesome.
    0:39:27 Preston Pyshko: I came back and I like,
    0:39:29 Preston Pyshko: Well, you can’t get an accredited degree now.
    0:39:29 Preston Pyshko: I’m like, I don’t care.
    0:39:33 Preston Pyshko: And Nina’s dad was a professor at the time.
    0:39:33 Preston Pyshko: And he said,
    0:39:36 Preston Pyshko: Well, Stanford, you can self design an engineering degree.
    0:39:37 Preston Pyshko: So let’s just design one for you.
    0:39:39 Preston Pyshko: So we designed, I designed one.
    0:39:42 Preston Pyshko: So my degree is called general engineering colon industrial economics.
    0:39:46 Preston Pyshko: Anyway, unlike a lot of kids today,
    0:39:50 Preston Pyshko: I worked real summer jobs, you know, my kids generally did.
    0:39:52 Preston Pyshko: Actually, my kids have worked real summer jobs.
    0:39:54 Preston Pyshko: So we were talking like busboy?
    0:39:55 Preston Pyshko: Yeah.
    0:39:58 Preston Pyshko: I mean, my daughter, I’m thinking of what their jobs are right now.
    0:40:00 Preston Pyshko: My daughter spent, you’re going to know this place.
    0:40:03 Preston Pyshko: You know, after gurneys was redone, it became like this club scene.
    0:40:04 Preston Pyshko: This is out in Montauk.
    0:40:05 Preston Pyshko: Once it got fancied up.
    0:40:06 Preston Pyshko: It got super fancied up.
    0:40:08 Preston Pyshko: Took away the day passes for the locals.
    0:40:20 Preston Pyshko: It was after her sophomore year in college, I think, and I’m like, honey,
    0:40:22 you’ve got a place to stay out in the Hamptons.
    0:40:27 Preston Pyshko: You don’t need to get on the track, the track that every smart kid is supposed
    0:40:27 to take.
    0:40:28 Preston Pyshko: You don’t need to do that.
    0:40:30 Preston Pyshko: Why don’t you get real experience?
    0:40:35 Preston Pyshko: So she came and lived in our house out in Montauk and was the – who’s the
    0:40:38 person that stands at the counter when – Preston Pyshko: The hostess?
    0:40:40 Preston Pyshko: The hostess at the club part of gurneys.
    0:40:41 Preston Pyshko: Oh, God.
    0:40:44 Preston Pyshko: Okay, where it was like $2,000 tables.
    0:40:44 Preston Pyshko: Yeah, yeah.
    0:40:45 Preston Pyshko: That’s quite an education.
    0:40:47 Preston Pyshko: It’s an amazing human nature.
    0:40:48 Preston Pyshko: Human nature job.
    0:40:49 Preston Pyshko: Oh, my God.
    0:40:53 Preston Pyshko: She had a crazy, successful, interesting learning experience.
    0:40:54 Preston Pyshko: Yeah.
    0:40:56 Preston Pyshko: Yeah, and we had fun watching it happen.
    0:40:57 Preston Pyshko: And we also got tables set.
    0:41:01 Preston Pyshko: Anyway, when I was a kid, I was the ice cream man.
    0:41:02 Preston Pyshko: So I ran my own ice cream business.
    0:41:04 Preston Pyshko: This is in Connecticut.
    0:41:06 Preston Pyshko: I went to high school in Connecticut.
    0:41:10 Preston Pyshko: I learned how to do house painting as a crew member of a buddy of mine.
    0:41:15 Preston Pyshko: And then after one year doing that, I was like, well, well, I can bid the jobs
    0:41:17 myself, you know, and I can hire a crew.
    0:41:22 Preston Pyshko: And so I had my own painting company for a couple of years, which was hugely profitable
    0:41:24 Preston Pyshko: for a kid. I mean, I made a ton.
    0:41:28 Preston Pyshko: I had to pay for all my expenses at college, not my tuition.
    0:41:31 Preston Pyshko: My parents covered the tuition, but I had to pay all my other expenses.
    0:41:37 Preston Pyshko: So making back then, I would make like $15,000 or $20,000 in summer painting.
    0:41:37 Preston Pyshko: Wow.
    0:41:39 Preston Pyshko: And that was a boatload of money.
    0:41:39 Preston Pyshko: Yeah.
    0:41:41 Preston Pyshko: And so I had run my own businesses.
    0:41:43 Preston Pyshko: Got it. All right.
    0:41:44 Preston Pyshko: I knew I liked it.
    0:41:46 Preston Pyshko: And why did you go to Italy at all?
    0:41:51 Preston Pyshko: Why did I want to go when I was in school? I have no Italian heritage,
    0:41:58 as you can probably tell. But I went to Italy and Greece when I was in high school with my Latin
    0:42:06 teacher and just had these awesome kind of kid high school trips. And while I was in Italy, I literally
    0:42:13 Preston Pyshko: fell in love with the whole vibe, the food, the wine, the girls, the family culture.
    0:42:18 Preston Pyshko: The kind of work is not that as important, you know, and I kind of fell in love
    0:42:24 Preston Pyshko: with it and kept going back. So I went to study. And then after I sold Expedia
    0:42:30 to Barry Diller, we were public and Barry Diller bought it. And we had three little kids and I was
    0:42:35 Preston Pyshko: leaving after Barry Diller, I wanted to give space to the next team. And I said,
    0:42:40 Preston Pyshko: let’s go back to Italy. And so we moved to Florence for a year after we sold Expedia.
    0:42:43 Preston Pyshko: In fact, Nina, who I was talking about before, she was living there, married to a European
    0:42:49 Preston Pyshko: guy. And I’d gone to Stanford there when I was a junior and I kept in touch with the
    0:42:55 Preston Pyshko: woman who ran the Stanford program, Linda. And so we kind of moved to Florence and went back
    0:42:59 Preston Pyshko: to school and learned how to paint and started road biking. Anyway,
    0:43:01 Preston Pyshko: so I just, I love the whole Italy vibe.
    0:43:05 Preston Pyshko: Let’s take a closer look at the Barry Diller transaction.
    0:43:06 Preston Pyshko: Yeah, yeah.
    0:43:11 Preston Pyshko: How did that come to be? And what were the most important aspects of that deal?
    0:43:16 Preston Pyshko: Could be deal structure, could be timing, could be anything. But how does that even happen?
    0:43:19 Preston Pyshko: Yeah, so Expedia had been public for maybe four years
    0:43:24 Preston Pyshko: and had become very successful and pretty big,
    0:43:26 Preston Pyshko: you know, pretty highly valued in the market.
    0:43:32 Preston Pyshko: And I think it came about, I mean, Barry was kind of interested. He was building a
    0:43:35 Preston Pyshko: interactive conglomerate called IAC.
    0:43:37 Preston Pyshko: IAC, right. USA Networks.
    0:43:40 Preston Pyshko: I think he owns most of the popular dating apps,
    0:43:42 Preston Pyshko: things like that. I mean, IAC buys a lot of stuff.
    0:43:44 Preston Pyshko: Yeah, and then spun it out as Match.com.
    0:43:44 Preston Pyshko: Yeah.
    0:43:49 Preston Pyshko: You know, and yeah, he was post his media career. He got into interactive
    0:43:53 Preston Pyshko: media and he started buying stuff. And a guy, his kind of key corporate
    0:43:59 Preston Pyshko: development strategist and all around great fricking guy who worked for
    0:44:01 Preston Pyshko: him was a young guy named Dara Kazushahi.
    0:44:05 Preston Pyshko: Ah, okay. Folks might recognize that, man.
    0:44:07 Preston Pyshko: I may be miscrediting or giving
    0:44:10 Preston Pyshko: you too much credit, Dara, but probably not.
    0:44:14 Preston Pyshko: I think this was Dara’s idea was consolidate the players
    0:44:18 Preston Pyshko: in the online travel space, that it was already big,
    0:44:20 Preston Pyshko: but it was going to be much bigger.
    0:44:25 Preston Pyshko: And Microsoft was the majority owner, but didn’t
    0:44:26 Preston Pyshko: have anybody on the board.
    0:44:29 Preston Pyshko: Even there, you know, 65% of the company didn’t
    0:44:31 Preston Pyshko: have anybody on the board. Greg, they knew me and they trusted
    0:44:34 Preston Pyshko: Greg Maffei, who had left as CFO and was running
    0:44:36 Preston Pyshko: That is an unbelievable level of trust.
    0:44:38 Preston Pyshko: It just didn’t matter to Microsoft, right?
    0:44:38 Preston Pyshko: Yeah, I guess.
    0:44:40 Preston Pyshko: Just as a percentage of the total.
    0:44:43 Preston Pyshko: And at some point somebody came in, I won’t name names,
    0:44:46 Preston Pyshko: somebody came in and said, “We need to focus at Microsoft.
    0:44:47 Preston Pyshko: We need to get things focused.
    0:44:48 Preston Pyshko: We’re too scattered.”
    0:44:52 Preston Pyshko: And an easy thing to do was to take a big offer from Barry Diller.
    0:44:53 Preston Pyshko: And so they did.
    0:44:55 Preston Pyshko: It was a bit of a two-step deal.
    0:44:58 Preston Pyshko: The IAC and Dara and Barry bought
    0:45:00 Preston Pyshko: Microsoft 65%.
    0:45:06 Preston Pyshko: So we were public, but captive to IAC.
    0:45:08 Preston Pyshko: And Barry Diller was my chairman for a while.
    0:45:09 Preston Pyshko: And then maybe eight months later,
    0:45:10 Preston Pyshko: Bid for the rest of it.
    0:45:13 Preston Pyshko: And consolidated it down.
    0:45:17 Preston Pyshko: Or I think they kind of pushed us to buy the number two player,
    0:45:19 Preston Pyshko: which was Hotels.com.
    0:45:23 Preston Pyshko: And so we mashed those things together and I moved on at that point.
    0:45:26 Preston Pyshko: So when in that journey, the Expedia journey,
    0:45:28 Preston Pyshko: did you feel the highest high?
    0:45:30 Preston Pyshko: Like, for instance, I would imagine
    0:45:36 Preston Pyshko: when you are working summers and on your way through high school and college,
    0:45:38 Preston Pyshko: there was probably a moment, I’m just guessing here,
    0:45:44 Preston Pyshko: but when you had your first big summer with that painting gig and made $15,
    0:45:48 Preston Pyshko: 20 grand, like, my God, you must have felt rich.
    0:45:49 Preston Pyshko: Yeah, we went to the high lie.
    0:45:50 Preston Pyshko: You know what the high lie is?
    0:45:51 Preston Pyshko: Yeah.
    0:45:52 Preston Pyshko: Took the crew to the high lie.
    0:45:54 Preston Pyshko: Yeah, so with the Expedia journey,
    0:45:55 Preston Pyshko: Yeah.
    0:46:00 Preston Pyshko: was it the tail end with the Barry Dillard transaction?
    0:46:00 Preston Pyshko: No.
    0:46:00 Preston Pyshko: No.
    0:46:02 Preston Pyshko: Because there’s mixed emotions there, right?
    0:46:02 Preston Pyshko: Yeah.
    0:46:04 Preston Pyshko: And I didn’t control the company.
    0:46:07 Preston Pyshko: I learned that henceforth I would control the companies that I started.
    0:46:12 Preston Pyshko: No, I mean, that was great and it made sense and it created value.
    0:46:18 Preston Pyshko: No, the highest highs were probably around the spin out and the IPO.
    0:46:21 Preston Pyshko: There’s kind of a funny IPO story that my wife,
    0:46:25 Preston Pyshko: Sarah, was pregnant with our first child, Will, during the roadshow.
    0:46:28 Preston Pyshko: Okay, so this is November of 1999.
    0:46:30 Preston Pyshko: It’s really pitching to the buy side.
    0:46:31 Preston Pyshko: So it’s pitching to the mutual funds.
    0:46:32 Preston Pyshko: To the mutual funds.
    0:46:33 Preston Pyshko: To the investors.
    0:46:33 Preston Pyshko: Okay, got it.
    0:46:38 Preston Pyshko: And it used to be, I think now is a lot more on Zoom, which it should be,
    0:46:42 by the way. But it was a rite of passage back then for companies going public and a lot more
    0:46:51 companies went public then. And it was 15 cities over three weeks, five meetings a day, six meetings a day,
    0:46:57 Preston Pyshko: Chartered private plane with banker team and CFO and CEO zipping around the country.
    0:47:05 Preston Pyshko: Okay, exhausting and exhilarating and repetitive and kind of boring, also really fun.
    0:47:10 Preston Pyshko: Anyway, so Sarah was pregnant and she wasn’t due until December, but we had been on the road
    0:47:15 for two and a half weeks already. We’d filled the book 30 times over, which means we had a lot more demand.
    0:47:19 Preston Pyshko: We knew the offering was going to be successful. These were back in the days when the offerings
    0:47:23 Preston Pyshko: were a little bit managed to the advantage of the inside banker people. But anyway,
    0:47:27 that’s a different story. So it was going to work. The IPO was going to work. And I called the red show
    0:47:35 off a day early. I flew back to Seattle exhausted. I get in bed at like one in the morning after getting
    0:47:41 home. Sarah’s super pregnant. I get a tap on the shoulder at 3:00 a.m.
    0:47:48 Preston Pyshko: And she said, she’s an OB, so she knows what’s going on. Although that’s not always the
    0:47:56 case, but she knows what’s going on. And she said to me, “Honey, this is like IPO day. If our baby is
    0:48:01 born on the IPO day, do I really have to name him Expedia?” Which is what I promised the team.
    0:48:12 And then we went to the hospital and while the IPO was happening, my son was being born. My oldest was
    0:48:14 being born. And so that was actually the high point right there.
    0:48:19 Preston Pyshko: Wow. All right. Now we’re tracking the path. So now you’re
    0:48:25 painting a vase of fruit in Florence, living the life of a…
    0:48:29 Preston Pyshko: Naked. It was a naked woman. It was life, it was life drawing.
    0:48:30 Preston Pyshko: There we go. All right.
    0:48:31 Preston Pyshko: Charcoal life drawing.
    0:48:34 Preston Pyshko: Yeah. There we go. All right. Charcoal, charcoal drawing of naked
    0:48:36 lady, changing poses every 10 minutes.
    0:48:38 Preston Pyshko: What could be a better way to learn art?
    0:48:40 Preston Pyshko: What a lovely way to learn art.
    0:48:41 Preston Pyshko: Yeah.
    0:48:44 Preston Pyshko: And living the life of a refined gentleman.
    0:48:45 Preston Pyshko: Mm-hmm.
    0:48:47 Preston Pyshko: Pasta and wine and culture and road biking.
    0:48:47 Preston Pyshko: Road biking.
    0:48:49 Preston Pyshko: Little cap, maybe.
    0:48:55 Preston Pyshko: Little cap, of course, no helmet. Taking Italian classes in the morning.
    0:48:58 Preston Pyshko: Yeah, yeah. So here and there. Sounds like a great life.
    0:48:58 Preston Pyshko: It was fun.
    0:49:02 Preston Pyshko: So how the hell does Zillow happen?
    0:49:02 Preston Pyshko: Yeah.
    0:49:06 Preston Pyshko: Do you start getting fidgety? I mean, what happens there?
    0:49:09 Preston Pyshko: Yeah. I was still pretty young. So probably,
    0:49:19 I was three, I was like 35, 36. And I was hoping art, music, thought I might write books, whatever.
    0:49:21 Preston Pyshko: You know, find the next chapter.
    0:49:22 Preston Pyshko: Mm-hmm.
    0:49:26 Preston Pyshko: Because I really didn’t need to, I had enough to take care of myself for the rest of
    0:49:33 my life. But something I discovered, I was still on a few boards, including the IAC board, which had
    0:49:40 bought Expedia and Netflix, where I’d been on the board since like 2000. And still, I’m still on that
    0:49:46 board and a couple others. So I was still involved in the business world from a kind of long,
    0:49:51 in a long distance way. Though I had an amazing time learning experience, I didn’t find my next
    0:49:58 calling. And I was still really curious about the business world and what was going on. So I knew
    0:50:02 that I had, we weren’t going to stay in Italy. We were going to move back and I was going to do
    0:50:09 something else, which is great to learn. And we did. Did it in Florence for a little over a year.
    0:50:13 We spent a few months skiing with the family, which was really fun in the mountains.
    0:50:17 Pyshko: And you came to the US. I am going on a hunting expedition. Did you
    0:50:19 already have an inkling of what you were going to do?
    0:50:23 Pyshko: A little bit. I didn’t know if I really had another startup in me,
    0:50:32 because I knew how much work it was. And I adjusted my life to prioritize some things I
    0:50:40 hadn’t prioritized when I was younger, like living well and family and body and mind. And I was very
    0:50:45 curious in all kinds of different things. So the venture capital opportunity was available to me
    0:50:50 to go be a GP at a venture capital firm. And I was kind of headed in that direction.
    0:50:56 And then my Zillow co-founder, Lloyd Frank, who was a guy I went to Stanford with and did Expedia with.
    0:51:03 Pyshko: He was still at Expedia and he got fired by our good friend, Eric, who was running Expedia at
    0:51:06 the time. Probably for good reason. Awesome guy. Really smart.
    0:51:09 Pyshko: I won’t follow up on that.
    0:51:10 Pyshko: We don’t need to.
    0:51:12 Pyshko: Let that one go. Pyshko: It’s a fun story.
    0:51:15 Pyshko: But Lloyd, so Lloyd got fired and Lloyd’s like,
    0:51:20 “Wait, wait, wait, don’t move to California. Let’s just sit in an office and brainstorm for a while.”
    0:51:26 Pyshko: And so we did. We did. And we went through a bunch of ideas. He went off on one
    0:51:31 that was kind of Dropbox before Dropbox. It was obvious that the kind of cloud storage thing was
    0:51:36 going to be huge. And I said, “Go figure that out. See what it costs.” And so he disappeared
    0:51:40 for a couple of weeks. So we were kind of sharing an office. And he came back and he’s like, “Yeah,
    0:51:44 100% this is going to work, but there’s going to be no profit. There’s no profit. Like there’s going
    0:51:47 to be Microsoft and Google are going to give this away.” Pyshko: Where were you guys brainstorming?
    0:51:51 Pyshko: We were brainstorming and his dad, his dad was a stockbroker. He had an extra
    0:51:54 couple of rooms in his office and he just gave them to us. Pyshko: New York City?
    0:51:56 Pyshko: No, no. This is Seattle. Pyshko: Oh, Seattle.
    0:51:58 Pyshko: Seattle. Pyshko: Okay, got it, got it. Pyshko: Yeah, yeah. So we’re in Seattle.
    0:52:02 Because we didn’t sell our house in Seattle. When we moved to Italy, we’d moved back to our house. But we were
    0:52:07 looking for a new house. We were going to maybe move to California or something in Seattle. Our
    0:52:13 family was getting bigger. And so we went through a series of ideas. And then at one point I said,
    0:52:21 “Hey, back when we started Expedia, we also wrote a plan for an electronic stockbroker, matchmaking
    0:52:28 service, all the classified categories basically, and all the kind of agent categories were all obvious
    0:52:33 that we were on a little team of people researching big ideas inside of Microsoft. How would the web
    0:52:39 change industry?” And so we had all these plans. Expedia was one of the ideas. There was basically
    0:52:45 to create a digital real estate marketplace. And I dusted that off and I said, “Hey, what about that?
    0:52:51 I mean, you’re looking for a house right now. It’s really freaking hard. This is 2003. And I can’t
    0:52:59 get the price of a home online. I can’t even get the address.” Because the industry had been very good
    0:53:01 at defending their special data.
    0:53:02 Making it opaque.
    0:53:07 Yeah, yeah, yeah. And we were the power to the people guys. We were the guys who freed all that
    0:53:12 information for the regular traveler. And we were like, “Well, it wants to be power to the people
    0:53:19 here too, right?” And we couldn’t believe that it hadn’t changed. And so that was the dawn of Zillow.
    0:53:24 Yeah. So he convinced me not to move. And I said, “Well, I’ll be CEO, but I’m not going to work that hard.”
    0:53:30 He’s like, “Don’t worry. I’ll do it. Just be CEO. I need you to be CEO, because you have to raise money and stuff.”
    0:53:31 All this trick in the book.
    0:53:37 So maybe I am a four-hour work with CAC kind of guy. I said, “Look, I don’t want to do it full-time.
    0:53:42 You can use my name.” Of course, he was like, “Yeah, sure. Whatever. You can do whatever you
    0:53:43 want, Rich.” Knowing I’d be sucked in.
    0:53:44 Let the line out.
    0:53:46 He totally managed me.
    0:53:50 Yeah, I think I’m in charge now. Lloyd was in charge.
    0:53:54 So when you say you’re brainstorming, there’s an entire universe of possibilities.
    0:53:55 Yeah.
    0:54:00 What constraints or criteria are you applying to that brainstorming? What are you looking for?
    0:54:08 I think most great idea is that there’s just a big, obvious problem. I like consumer stuff.
    0:54:12 And so that means the way I interface with the world, the way we all interface with the world,
    0:54:18 is rife with problems. And all those problems are business opportunities. And when you see a particularly
    0:54:25 big, “Oh my God, why is it this way?” Those are probably the bigger opportunities. And it’s almost
    0:54:33 as simple as that. We identified this big dislocation. We knew 100% that there would be a leading digital
    0:54:35 real estate marketplace in the US.
    0:54:36 At some point.
    0:54:36 At some point.
    0:54:37 There’s an inevitability.
    0:54:43 Inevitability. And business model? Who knows? Who cares? It’s a giant. It’s a big
    0:54:50 pond. And so my business criteria for doing stuff is, is it a big pond? And are there good fishermen?
    0:54:54 Right. Because the travel CD-ROM wasn’t big enough.
    0:54:55 It’s not a small pond.
    0:54:59 100 million. That’s the entire market. Plus, you’re not going to carry a briefcase
    0:55:04 that you’re doing weight training with inadvertently.
    0:55:06 Problems.
    0:55:11 A lot of entrepreneurs make this mistake of identifying a really big problem.
    0:55:13 But it is just a small opportunity.
    0:55:20 And then there are ones where, I know Bill Gurley was on the pod a couple of years ago,
    0:55:23 talking about the Uber thing, the insight. You were involved there a little bit.
    0:55:28 I was one of the first three advisors when it was called Uber Cab LLC. Yeah.
    0:55:30 Way back in the day. Yeah.
    0:55:32 And for people who didn’t pick up, Dara.
    0:55:34 Oh, sorry. Dara’s the CEO.
    0:55:35 Current CEO of Uber.
    0:55:40 He was the CEO of Expedia after, you know, two after I left as well.
    0:55:46 Anyway, a lot of people make the mistake, is what I was going to say, of identifying a real
    0:55:51 problem, but it’s just too small. Uber kind of, to some people, a lot of people looked too small
    0:55:56 because it was a black car, TAM, the total addressable market. But the insight that you
    0:56:04 and Gurley and Travis and I guess J-Cal and others had was that actually, no, it was going to,
    0:56:10 it was going to take not just the black car market, but taxi, transportation, and then ultimately more.
    0:56:12 It can expand the total addressable market.
    0:56:12 That’s right.
    0:56:13 Right.
    0:56:14 Car ownership.
    0:56:14 Yeah.
    0:56:20 Just transportation, you know, and of course, obviously it’s beautifully played out that way.
    0:56:22 It took a little while to see, but it’s, yeah, amazing.
    0:56:29 Anyway, so big pond, good fishermen, after identifying the big problem. And I guess that was the guiding
    0:56:35 thing here. I knew, Lloyd and I knew there would be a digital real estate marketplace. We didn’t
    0:56:40 know what the business would be. We didn’t know what, how we were going to play. And we started
    0:56:46 poking at ideas for attracting audience with software. And we made a couple of big mistakes
    0:56:49 before we landed on the solution. Yeah.
    0:56:54 What were some of the big mistakes and how costly, how risky were they?
    0:56:58 Pretty small venture numbers at that point. And Lloyd and I were funding it ourselves. You know,
    0:57:05 we put the first 5 million bucks total in with a couple of friends. So costly, but not that costly.
    0:57:06 But the first idea we were-
    0:57:10 Side note also what Garrett Camp did with Uber early on.
    0:57:11 He did too. He wrote, yeah, I didn’t realize that.
    0:57:15 Yeah. There was self funding for a while. It wasn’t expensive. Yeah.
    0:57:20 It wasn’t overly expensive. But it’s a good way to go as a second time founder or a non first time
    0:57:25 founder, if you actually have some resources. And because you end up with more of the company down
    0:57:26 the road. Yeah.
    0:57:32 You know, I love Gurley. We’re really close. But what, by the time Gurley or the venture capitalists
    0:57:36 come in, you know, if they’re writing the first check, they’re going to end up with a big chunk of
    0:57:41 the company, which is great, especially if you get somebody like Bill. Okay. But we were able to do it
    0:57:49 ourselves. We were enamored of Google. Everyone was at the time. The magic business model that they
    0:57:56 sort of discovered or innovated, iterated on that came from another company was the AdWords,
    0:57:59 the digital auction-based marketplace.
    0:58:01 You say it came from another company.
    0:58:01 Yeah.
    0:58:02 I might not know that wrinkle.
    0:58:03 Yeah, it did.
    0:58:04 It did.
    0:58:06 Meaning they acquired something or they-
    0:58:09 I’m thinking, what’s the guy’s name who did the startup incubator factory? Gross?
    0:58:11 Oh, Bill Gross?
    0:58:11 Yeah.
    0:58:14 Yeah, it was, I mean, I may be getting this wrong.
    0:58:15 Am I making this idea lab?
    0:58:16 Am I making it?
    0:58:20 He did idea lab. There was a lot of companies kind of sort of spun out of that. But one of
    0:58:25 them was a search engine whose name I’m forgetting. We can, you know, look it up later.
    0:58:26 We’ll put it in the show notes. Yeah.
    0:58:30 And, but it was, the whole basis of the search engine was AdWords.
    0:58:31 AdWords.
    0:58:32 Oh, wow.
    0:58:36 And so did Google acquire that or are they just being a better mousetrap?
    0:58:38 I think the latter, but I’m not an expert.
    0:58:40 Regardless, I don’t want to speak out of turn.
    0:58:42 We’ll put the story in the show notes.
    0:58:49 Okay, right. There’s a good story there, I’m sure. Why I brought it up was we were enamored
    0:58:57 of auctions. Auctions have huge geek appeal for mathy idealists. And we were like, well,
    0:59:02 obviously the US housing market should be at auction. And that’s the most efficient mechanism
    0:59:07 for price discovery. Okay. Which of course it is. And we were like, okay, so that’s our
    0:59:14 business. We’re going to auction homes. And what we learned trying to auction a home that
    0:59:21 our buddy Gordon got us kind of on consignment was that, well, two things. One, to have an auction
    0:59:28 work, you kind of need a real time liquid market. Okay. Duh. Okay. So you need all the bidders
    0:59:32 there at the same time. Okay. Well, the housing market doesn’t work that way. It’s just, you know,
    0:59:36 it’s a, it’s a, it’s a long period of time. You want to show it to a lot of bidders. You know,
    0:59:43 that, that didn’t work. The second thing, which is obvious is until all those innovators out there,
    0:59:50 if you have to educate your customer on how to buy the thing that you’re doing, if it’s like a radically
    0:59:55 new way to do it, you know, from decades or hundreds of years of ingrained human behavior,
    1:00:01 it’s a pretty heavy lift. It’s got to be super duper simple, obvious, and 10 times better than
    1:00:08 the current way. And just, we didn’t check any of those boxes, but in pursuit of price discovery,
    1:00:15 we found the Zestimate, which was our killer feature. And the visual on the Zestimate that’s
    1:00:20 in my head that kind of popped in, in our collective heads on the home auction web experiment
    1:00:30 was a real time estimated value algorithmically driven as your Google map zooming over neighborhoods,
    1:00:35 looking. We wanted prices on every roof because everything should have a price.
    1:00:40 And the timing of that is pretty wild, right? And it’s just like how things line up. Cause I,
    1:00:44 I mean, how long had the aerial view been around prior to you guys?
    1:00:44 Short.
    1:00:45 It was short.
    1:00:47 Short. And there was no iPhone. There were no smartphones,
    1:00:52 but it was obvious. Like I was like, Whoa. And then I also had in my head,
    1:01:00 homes are for home American homeowners, oftentimes their largest asset and the bulk of their wealth.
    1:01:03 And people care a lot about it. Yeah.
    1:01:08 So I knew they wanted to know the value. I knew that was catnip. Okay.
    1:01:13 I knew I, in my gut, I knew that was, we did the team knew it was candy and I’m like, Oh, it’s an
    1:01:20 investment. And so let’s plot the Zestimate, the home value, like a stock chart. And so the aerial
    1:01:26 view with the numbers, any home’s value laid out like a stock chart. Those were the two things.
    1:01:29 And when we discovered that we were kind of off to the races.
    1:01:36 Okay. So at the time, was it just rentable infrastructure, AWS, you get it going, you launch
    1:01:40 and it’s up to the right, just a nice, smooth rocket launch. Is that what happened?
    1:01:42 AWS didn’t exist.
    1:01:54 No, dude, man, this was like server in a closet. Yeah. This was server in a closet.
    1:01:59 You forbade Christmas lights or something like you’re like preserving electricity and compute
    1:02:00 power and all this stuff.
    1:02:02 I don’t remember that. I don’t remember.
    1:02:02 All right. Got it.
    1:02:04 But David, our things of lore.
    1:02:09 David Baitel, who was our CTO at the time and still is, and was CTO at Expedia with me too.
    1:02:14 He may have told that story somewhere, so it may actually be right. Yeah, I believe. I remember
    1:02:20 our launch blog post with Garrett, who worked for David, like doing the, what’s the professor in?
    1:02:23 It’s Doc from Back to the Future.
    1:02:25 3.2 gigawatts, whatever.
    1:02:31 Because we launched and millions of people showed up because Walt Mossberg, who was,
    1:02:35 who’s the equivalent? Is there any equivalent of Walt Mossberg now? No.
    1:02:38 It’s like the Oprah of tech at the time, right?
    1:02:43 I mean, God. And Walt loved it. And Walt published. And millions of people came on day
    1:02:50 one. And of course, the server in the closet tipped over for a while. And it was painful. But Amy
    1:02:55 Butinsky, who was running our marketing at the time, said, “Don’t worry, we’ll make lemonade out of
    1:03:01 lemons.” And the headline the next day in the San Francisco Chronicle was, “House porn site Zillow
    1:03:06 launches and falls over because it’s so popular.” Or something like that.
    1:03:09 And she’s like, “Yeah, that’s going to be good press.”
    1:03:16 Anyway, I’m a big believer in the product being the most important part of the marketing mix,
    1:03:17 if that makes sense to you.
    1:03:23 Gurley actually challenged us when we launched. He was on the board. Benchmark and TCV were our A-round
    1:03:30 funders. And he was on the board at the time. And we had had kind of a spend advertising dollars
    1:03:34 mindset at Expedia because we really needed to grow exposure to the brand. And Gurley said,
    1:03:39 “Well, what if we didn’t have any marketing budget?” And that launched. We were like, “No way,
    1:03:44 you can’t do that.” But that made us think a lot more creatively about the features that we built,
    1:03:50 the way we built them, and then the way we PR communicated them. And I’ve since developed a
    1:03:57 pretty good playbook around, I guess, what I would call provocation marketing. When you have really
    1:04:01 provocative feature that you know people are going to feel emotional about one way or the other,
    1:04:04 and they’re going to talk about it, you’re on to something.
    1:04:08 What are some aspects of that toolkit or the playbook?
    1:04:14 Yeah. I mean, having data, having a stream of data that people are interested in at Glassdoor,
    1:04:20 which I did with Bob Homan, who was at Expedia with me as well. Glassdoor is another example of that.
    1:04:25 When you have constantly changing data that people are interested in,
    1:04:31 you can almost think about feeding that data to hungry consumers in a Bloomberg-like way.
    1:04:39 And so the playbook that Amy kind of put together was building a PR data distribution
    1:04:45 infrastructure down to the local. Amy was our marketing chief at Zillow. She’s still on the board
    1:04:50 today. And she was really creative about recognizing that there’s an infinite news hole for housing data
    1:04:58 at local newspaper level once upon a time. And if you could wire that up to just feed, constantly feed,
    1:05:05 the endless appetite. Housing is just an important topic, right? And there’s always space in the paper
    1:05:11 for a story on housing and changing prices. And so we set up a mechanism to feed that data, which was a
    1:05:17 terrific brand builder for us rather than spending ad money. And then just having this estimate be so
    1:05:23 provocative, like high school boyfriend’s house, philanthropist development team that are trying
    1:05:28 trying to figure out who’s a good target, you know, whatever, like it’s a lot of applications.
    1:05:29 Lots of applications.
    1:05:34 I know you had a lot of fans. I think the Arizona attorney general was a fan.
    1:05:36 That’s a deep cut. Wow.
    1:05:42 No, but this is of interest to me because there is opposition also.
    1:05:42 Oh, yeah.
    1:05:48 Right? And my God, I mean, the number of, I don’t think they were actual ulcers,
    1:05:53 but just the rollercoaster ride that I was also on with Uber from a regulatory,
    1:06:00 mobbed up local fill in the blank perspective. It was just nonstop battles. And that was just part
    1:06:01 of the deal, right?
    1:06:03 And actually part of the playbook.
    1:06:03 Yeah.
    1:06:06 Honestly, it’s the same provocation marketing.
    1:06:08 It’s the exact same thing. It’s exactly the same.
    1:06:09 Yeah. So what happened with you guys?
    1:06:14 Yeah. I mean, you know, we were provocative to some of the industry players who were big lobbyists.
    1:06:15 Yeah.
    1:06:17 You know, the taxi commission in Uber’s case.
    1:06:17 Yeah.
    1:06:21 In our case, a lot of the real estate professional associations.
    1:06:22 They were not.
    1:06:22 A lot of voters.
    1:06:23 They were not, they were not thrilled.
    1:06:26 They’re not thrilled or they think they’re not thrilled.
    1:06:29 They don’t realize till later that it’s could be helpful, but, but whatever.
    1:06:30 Yes.
    1:06:35 They were initially provoked to nobody, no industry that’s likes to change.
    1:06:37 Most people don’t like change.
    1:06:41 I’m one of the people that loves change, but a lot of people, most people don’t.
    1:06:43 And so we were seen as a, we were seen.
    1:06:46 You may like change when you’re the instigator of the change.
    1:06:48 Well, that’s, you know, awesome.
    1:06:52 It leaves me more open to change coming from the outside too, though.
    1:06:57 I do believe, I do believe, and I, and I, and I, I mean, obviously this is just human nature.
    1:06:58 Yeah.
    1:07:04 But yeah, but the equivalent of the taxi commission in the Uber case was these real estate professionals
    1:07:07 and a lot of places we had them lobbying to have us outlawed.
    1:07:09 They’re not licensed.
    1:07:11 How can they make an appraisal?
    1:07:13 You know, whatever, whatever thing they’re going to make up.
    1:07:16 We knew we’re on really strong legal ground.
    1:07:23 And so we weren’t so worried about that, but the strategy for combating that resistance
    1:07:33 was literally probably the same thing you guys did at Uber, which was, we knew the legislators,
    1:07:40 state legislators, not to mention federal legislators, were big fans of the site and the service.
    1:07:41 Yeah.
    1:07:42 Okay.
    1:07:49 And so all we had to do was make sure we just activated that latent love for the product
    1:07:54 itself and made it obvious that this way is the future way.
    1:07:58 And the lobbyists got nowhere and it was overcome.
    1:07:58 Yeah.
    1:08:05 In the case of Uber, I don’t want to make this overly about Uber, but also turns out when people
    1:08:09 have something that is incredibly convenient and useful, they do not want it taken away.
    1:08:10 No.
    1:08:17 And if elected officials like the service or are even ambivalent about the service, they
    1:08:18 do love getting reelected.
    1:08:24 And man, oh man, if there are a lot of your constituents using that app and you take it
    1:08:27 away, they’re not going to be super happy about it.
    1:08:29 Power to the people, baby.
    1:08:34 I mean, like you build magic stuff for masses of consumers that they want to talk about with
    1:08:38 their friends unprompted on the sidelines of the soccer game or what have you.
    1:08:39 Have you tried Uber?
    1:08:40 Have you tried Zillow?
    1:08:41 Have you tried Expedia?
    1:08:42 Whatever.
    1:08:46 It’s like, you’re definitely onto something and having popular support as we’re learning
    1:08:53 politically right now is having big populist support is ultimately where the power is derived.
    1:08:55 So sometimes you can go too far.
    1:08:57 We don’t need to talk about that, but of course you can go too far.
    1:09:02 And in fact, it may be that you need to go too far to establish where the frontier is.
    1:09:08 All right, well, I can’t not take the bait on that one.
    1:09:09 What does going too far look like?
    1:09:12 I was thinking specifically Uber.
    1:09:13 Oh, all right.
    1:09:18 Yeah, but because it did, you know, in some cities, municipalities or Airbnb.
    1:09:20 Airbnb, you can push too hard.
    1:09:28 You can push too hard and learn some lessons about how much leash you’re going to be given
    1:09:29 by the popular support.
    1:09:29 Yeah.
    1:09:34 Because it does tip into a point where like with Airbnb, you know, this is not a story.
    1:09:38 I know this guy’s a little bit, but it’s not a story I’m intimately familiar with, nor was I
    1:09:40 an early investor or anything.
    1:09:46 But, you know, they did piss off some homeowners, you know, in certain cities, not just the hotel owners.
    1:09:46 Yeah.
    1:09:52 And, you know, so they found the line and I think they managed it really, really well
    1:09:54 because they lead from the heart.
    1:09:59 You know, I think other companies may have not obviously led from the heart and had a difficulty.
    1:10:02 At Zillow, our job was a little easier.
    1:10:08 Also with those battles, I remember there were early on a number of locations that were
    1:10:10 incredibly important.
    1:10:10 Yeah.
    1:10:14 Not just from a ride volume perspective, but from a precedent setting perspective.
    1:10:15 Yeah.
    1:10:21 So if you win a few of those precedent setting battles, then you don’t necessarily have to
    1:10:23 do like a full frontal assault on the next.
    1:10:24 That’s right.
    1:10:27 10 locations because people have gotten the message.
    1:10:30 You can be a little more diplomatic about it, which people figure out over time.
    1:10:33 But then there’s the next country and then whatever.
    1:10:34 Anyway, there’s always something.
    1:10:38 But provocation marketing with a heart.
    1:10:43 With the end consumer’s best interests in mind, that’s a winner.
    1:10:46 So if you were teaching a class, maybe you already have.
    1:10:47 I have no idea.
    1:10:49 Related to provocation marketing.
    1:10:49 Yeah.
    1:10:50 All right.
    1:10:50 There you go.
    1:10:51 You get to choose.
    1:10:54 You can go back to your alma mater, wherever it might be.
    1:10:54 You’re teaching a class.
    1:10:55 Yeah.
    1:10:59 What would other elements of the class be?
    1:11:03 Other resources, principles, anything at all?
    1:11:07 While I try to figure out a structure here on the flat, to give a couple of other examples
    1:11:09 of stuff that I’ve been involved with.
    1:11:14 So I co-founded Glassdoor, which many people out there may know.
    1:11:21 And our provocation data marketing feature was how much money do people make?
    1:11:22 Okay.
    1:11:29 Not individuals, but the product manager at XYZ company or the developer or the customer service
    1:11:30 representative.
    1:11:36 And our model was, we knew that salaries was kind of a little bit taboo for a lot of people.
    1:11:38 So it was inherently secret and provocative.
    1:11:48 And then Robert Homan, who is my co-founder and the team, they had a data collection problem
    1:11:51 because it was ultimately user-generated content.
    1:11:57 People would need to share their salaries in a way that we believed in order to get enough
    1:12:01 data to provide anything interesting to everybody else.
    1:12:08 And so their innovation, after kind of hand-cranking it with survey, their innovation was give to get.
    1:12:11 You show me yours, I’ll show you mine.
    1:12:13 Very good.
    1:12:14 That’s very clever.
    1:12:15 Very clever.
    1:12:18 And say, “Hey, I’ll give you a little taste, but if you want to see any more data,
    1:12:22 you’ve got to share your salary and your title and your company, we promise you’ll be anonymous.
    1:12:24 And do a company review.”
    1:12:30 How many people screwed that up were the only person in that position?
    1:12:31 I guess it has to be logic.
    1:12:32 And we had protocols for that.
    1:12:32 Okay.
    1:12:36 We did have protocols for that, but it worked really.
    1:12:40 And we also then solicited feedback on what it’s like to work at the company.
    1:12:43 And, you know, CEOs are kind of public figures.
    1:12:46 So, okay, we’re going to let you review the CEO performance.
    1:12:51 And we knew all those things would provoke.
    1:12:53 We knew some CEOs would go crazy, you know.
    1:12:57 So there’s another example while I’m formulating a framework.
    1:13:01 Another one is with another former Expedia guy, Mark Britton.
    1:13:07 We founded a company called Avo, which was in the legal space.
    1:13:12 And we decided to rate attorneys, systematically rate attorneys.
    1:13:14 This had never happened before.
    1:13:16 It was just kind of like trip advisor for attorneys.
    1:13:18 You need to kind of trip advisor for anything, right?
    1:13:23 These are business models that are well-trodden now, but these were kind of innovative back in the day.
    1:13:28 And, of course, we were going to get sued because we were rating attorneys.
    1:13:30 Yeah.
    1:13:32 Definitely a great way to kick the hornet’s nest.
    1:13:39 Some investors, when we were raising money, I remember traveling around, you know, doing the Sand Hill Shuffle with Mark.
    1:13:43 And, you know, I remember some people saying, well, is this legal?
    1:13:45 You’re going to get, can you rate people?
    1:13:46 You know, you’re going to get sued.
    1:13:48 You know, I’m not going to invest.
    1:13:51 And we were like, yeah, we’re going to get sued.
    1:13:53 You know, did you see Die Hard?
    1:14:04 You remember Die Hard where the German terrorist leader is waiting for the last lock to open and he needs the power to go down in order to be able to get the bearer bombs out of the Nakatomi Plaza safe?
    1:14:05 Yeah.
    1:14:05 Okay.
    1:14:09 And the people are like, how is he going to get the power to go down?
    1:14:13 And he’s like, he said, ladies and gentlemen, I’ll give you the FBI.
    1:14:14 And they came in on those things.
    1:14:17 And the FBI, the playbook said, all right, cut the power.
    1:14:23 Anyway, that was exactly the launch strategy.
    1:14:25 Yvonne was like, here come the suits.
    1:14:26 I’ll give you the FBI.
    1:14:29 Anyways, perfect because it created all kinds of noise.
    1:14:31 I’m struggling with the structure.
    1:14:32 Let’s go with the lawsuits.
    1:14:32 All right.
    1:14:35 So the Sand Hill Shuffle, for people who don’t get that reference.
    1:14:50 So Sand Hill Road, if you could imagine going to like, this is not going to be the best comparison, but you go to like Kuwait and there’s a shopping mall with like Balenciaga and like Prada and all the fanciest brands, all the aspirational brands.
    1:14:55 Well, if there were such a place, but it was all the highest end venture capitalists, that would be Sand Hill Road.
    1:15:00 And now it’s more distributed, but still it’s a thing, right?
    1:15:00 Oh, yeah.
    1:15:05 If you go stay at the Rosewood and you’re right around the corner, that’s got its own stories.
    1:15:05 That’s a strange place.
    1:15:06 Fantastic.
    1:15:07 Fantastic.
    1:15:08 Love that.
    1:15:08 Love that part.
    1:15:13 And then you have, you name it, right?
    1:15:14 Everybody’s there.
    1:15:16 All the big players.
    1:15:18 And so that’s the Sand Hill Shuffle.
    1:15:21 So why not be afraid of lawsuits?
    1:15:26 What did you guys know that the guys who said, I’m not going to touch that with a 10-foot pole?
    1:15:35 Well, the founder CEO, Mark Britton, was my general counsel at Expedia, and he worked Securities Exchange Commission prior to that.
    1:15:36 He was a real attorney.
    1:15:41 And the way we did it, we were 100% convinced of our legal grounds.
    1:15:42 Yeah.
    1:15:46 And so people could still just consume so much energy, right?
    1:15:46 No doubt.
    1:15:50 So we raised money to deal with that, but we knew it was going to be pretty cheap lawsuits.
    1:15:54 And we could provide the legal, most of the legal billing ourselves anyway.
    1:15:57 And so it would be cheaper than hiring some fancy firm.
    1:15:59 We were convinced.
    1:16:03 And, you know, after we won the first few suits, you know, they lost steam.
    1:16:05 The lawyers lost steam on suing.
    1:16:11 So it caused some venture capitalists to not do it, but the more kind of disruptive-oriented folks were like, yeah, great.
    1:16:12 So what happened with that?
    1:16:14 It did pretty well.
    1:16:14 It did pretty well.
    1:16:15 We had trouble.
    1:16:21 So in a kind of TripAdvisor for legal sort of way, it did really well.
    1:16:32 Ultimately, these kind of TripAdvisor-y digital middlemen who were kind of SEO on one side, collecting Google search traffic on one side and trying to monetize leads on the other.
    1:16:37 You know, as time wore on, a lot of those business models got somewhat disintermediated.
    1:16:47 And so the protection against that is usually to go down into the workflow of the transactions of the industry, which is, say, what we’ve done at Zillow or what Expedia does.
    1:16:50 So could you explain that just one more time and maybe an example would be helpful?
    1:16:52 So let’s just say there’s a TripAdvisor for X.
    1:16:56 Like you said, they’re kind of harvesting traffic on the SEO side.
    1:16:59 So their pages are engineered in such a way.
    1:16:59 That’s right.
    1:17:07 Maybe also using ad spend to drive traffic to these reviews, which are then monetized on some level.
    1:17:08 That’s right.
    1:17:12 Some people can’t see, but by selling those leads out the other side of the marketplace.
    1:17:12 Right.
    1:17:14 So literally a lead middleman.
    1:17:15 Got it.
    1:17:15 Yeah.
    1:17:16 Lead middleman.
    1:17:17 How would they get disintermediated?
    1:17:27 Well, Michael Porter, Five Forces, would say, look, if you have an over-dependency on any supply of customers, you’re strategically exposed for obvious reasons.
    1:17:31 If you have an over-dependency on any supplier, you’re strategically exposed.
    1:17:40 And so business strategy 101 says diversify your sources of customers and your sources of supply so that nobody gets too much leverage over you.
    1:17:43 Also, it’s like a single point of failure, right?
    1:17:44 Absolutely.
    1:17:47 Oop, factory went down because of X, Y, Z.
    1:17:48 That’s a problem.
    1:17:53 We’re dealing with that right now in the country because COVID discovered that we had lots of supply chain single points of failure.
    1:17:55 Anyway, we don’t need to sidetrack on that.
    1:18:06 So in that example, if you’re primarily getting your traffic from Google, paid or free, you’re developing a serious dependency on Google.
    1:18:13 And Google, of course, in its own search for increased value, starts looking vertical, which means down into your business.
    1:18:19 And so people probably noticed over the years that Google started doing reviews and then they did their own mess.
    1:18:21 So they’re doing their Yelp reviews and their TripAdvisor reviews.
    1:18:28 And then they started doing airline schedules and hotel bookings and restaurant reservations and, and, and.
    1:18:38 And so when the big guy that you’re getting all your customers from starts taking a more than passing interest in your business model because they want to capture more value, you better figure out something else.
    1:18:39 Yeah.
    1:18:39 Okay.
    1:18:46 So strategically speaking, my defense against that in my digital marketplaces has been twofold.
    1:18:50 One, build a giant brand that customers know and love.
    1:18:55 And therefore most of your traffic and customers comes directly to your app and sites.
    1:18:56 Okay.
    1:18:59 You have to have a brand to do that in order to have power.
    1:19:16 And then two, look down your funnel and look into the workflow of the business you’re in, be it travel or real estate or legal or jobs, you know, through for the verticals that I’ve done stuff in and make sure you become digitally integral to the workflow.
    1:19:18 You’re building tools for the industry.
    1:19:22 Ultimately, maybe even doing the transactions.
    1:19:23 Okay.
    1:19:29 And having a platform for the transactions and that in a nutshell is what Zillow’s long-term strategy is.
    1:19:39 We’re basically building a super app, a one-stop shop application for anybody who’s renting or buying soup to nuts, everything integrated, all the professionals plug in and workflow.
    1:19:41 And that we have a big brand.
    1:19:45 We source almost all of our customers directly, not all, but most.
    1:19:50 And we’re embedded in the workflow, solving real customer problems.
    1:19:52 And the business is great and growing.
    1:19:53 All right.
    1:19:55 So I haven’t forgotten about the provocation marketing class.
    1:20:00 However, I think this is a great place to buy you some more time and talk about naming.
    1:20:01 Okay.
    1:20:01 Oh.
    1:20:03 How do you name companies?
    1:20:04 You saw that blog post.
    1:20:08 I played around with blogging like all of us.
    1:20:12 You know, it really stuck with some and it didn’t with others.
    1:20:14 I probably only had like 10 posts on my blog.
    1:20:19 But one of them was naming because I’ve had a lot of fun naming companies.
    1:20:21 And I gave advice on naming.
    1:20:26 And I think the title of the post, the site it’s on is called hopperanddropper.com, which
    1:20:29 is a fly fishing term, but which is nobody’s gone to.
    1:20:30 So I only had 20 visitors.
    1:20:31 Tim being one.
    1:20:32 Lucky 21.
    1:20:37 I have a few rules about naming.
    1:20:45 First, when you’re trying to brand a company, if you’re building a consumer brand, especially you have kind of two broad ways you can go.
    1:20:47 The easy way and the hard way.
    1:20:53 And I’ll forgive the four-hour work week and the four-hour body, you know, but I’ll tell you that there are no shortcuts.
    1:20:56 You take the shortcut to the long road, my coach Jimmy says.
    1:20:57 Yeah.
    1:21:04 Anyway, the easy way is if you’re building a travel site to call it hotels.com, airline tickets.com, you know, you name it.
    1:21:07 Every category has a literal word.com.
    1:21:10 And the advantages to that are it’s easy to explain to people what you do.
    1:21:11 Yeah.
    1:21:17 And the disadvantages to that are you don’t own any brand of equity because you can’t own a word that previously exists.
    1:21:20 And so you’re non-distinct and non-distinctive.
    1:21:25 There’s an in-between way, which is to use an existing word, but make a new application of it.
    1:21:27 Apple, computer, Amazon.com.
    1:21:29 And that’s viable.
    1:21:33 But you have to build a new definition for that word, which those companies obviously did successfully.
    1:21:39 The hard way and the best way, I think, for consumers is to make up a word.
    1:21:45 Make up a word, which is super hard because you have to tell people what the word means.
    1:21:46 You have to define it for them.
    1:21:49 But once you do, you own that word.
    1:21:52 The definition of that word is yours and only yours.
    1:21:57 And so I like the hard path because I like building brands.
    1:22:02 And with provocation marketing, I think I can get a big audience early, which begins to familiarize people with the brand.
    1:22:07 So I was confident in my ability to, my and my team’s really ability to do that.
    1:22:09 Okay, so now when you’re making up a word, what do you do?
    1:22:10 And I think this is what you’re referring to.
    1:22:12 Okay, so high point Scrabble letters.
    1:22:13 Do you play Scrabble?
    1:22:16 It’s been a minute, but yes, I’ve played Scrabble.
    1:22:20 Okay, you know that there are different point numbers on each letter as you play Scrabble.
    1:22:23 And do you remember what the high point ones are?
    1:22:24 I don’t.
    1:22:24 Okay.
    1:22:28 Their Z is 10.
    1:22:29 X is 10.
    1:22:31 That’s the highest points you can get.
    1:22:33 A, E, I, O, U are 1.
    1:22:34 Here’s why.
    1:22:35 Q is 10 too.
    1:22:36 Here’s why.
    1:22:40 Z, X, and Q are super rare letters.
    1:22:42 A, E, I, O, U are super common.
    1:22:46 And so rule number one is pick the super rare letters.
    1:22:49 And pick them because they’re very distinctive.
    1:22:51 They jump off a page when you read.
    1:22:53 They stick in people’s brains in a way that’s not crowded.
    1:22:58 So all my stuff has Zs and Xs and some Qs actually too.
    1:23:02 Rule number two, fewer syllables is better than more.
    1:23:03 I kind of learned this lesson with Expedia.
    1:23:06 Expedia was too many syllables.
    1:23:08 It’s worked out fine.
    1:23:09 We’ve overcome that.
    1:23:11 The company’s overcome that now.
    1:23:13 But it was, in hindsight, it was a lot.
    1:23:19 I liked it because of rule number three, which is it was evocative of positive things, speed, expedition.
    1:23:25 So it said adventure and speed, and that all felt good in that word.
    1:23:26 But fewer syllables.
    1:23:32 I think two syllables is the sweet spot because I also want it to be a good dog name.
    1:23:37 So if the word could be a good dog name, you’re on to something like you can call for it.
    1:23:38 Zillow.
    1:23:41 Anyway, another one is it can be turned into a verb pretty easily.
    1:23:43 So pick a word that can be turned into a verb.
    1:23:48 So it probably, the dog name and verb probably means it ends in a vowel sound.
    1:23:53 And then the last one is people, double letters and palindromes are good too.
    1:23:55 So anything that is unique, a unique word form.
    1:23:58 Double letters, people remember, they jump off the page.
    1:24:03 And palindromes are words that are the same forward and backward spelled, right?
    1:24:05 So just interesting, interesting words.
    1:24:05 Yeah.
    1:24:06 Anyway, that’s my handbook.
    1:24:09 Palindrome, like my friend Mike Kim back in the day.
    1:24:12 I was struggling to think of one.
    1:24:13 I couldn’t pull one on the fly.
    1:24:13 Well done.
    1:24:14 Taco Cat.
    1:24:16 It’s a good game.
    1:24:17 So you’re in the game space.
    1:24:19 It’s the name of Taco Cat.
    1:24:22 That is a funny game, isn’t it?
    1:24:22 Yeah.
    1:24:22 It’s so stupid.
    1:24:24 It’s so fun.
    1:24:24 It’s so good.
    1:24:27 So I’m thinking of double letters.
    1:24:29 So there are names.
    1:24:30 Expedia had.
    1:24:31 X.
    1:24:32 Has an X.
    1:24:36 Good connotation with pre-existing words or concepts.
    1:24:36 Yep.
    1:24:38 Maybe one syllable too long.
    1:24:40 Then you got Zillow.
    1:24:41 Zillow, that’s a sweet spot.
    1:24:42 Kind of named it.
    1:24:45 I’m imagining this Labrador Retriever, right?
    1:24:46 Yeah.
    1:24:47 And starts with a Z.
    1:24:49 Like how many words start with a Z?
    1:24:50 That’s great.
    1:24:51 And two double letters, LLs.
    1:24:52 Soft ending.
    1:24:57 Double letter, but I’m not sure because I am not up to speed with my Scrabble.
    1:24:57 Glassdoor.
    1:25:01 Glassdoor in the mid, you know, in the middle.
    1:25:05 It was pretty evocative of having people peer is transparency.
    1:25:07 Power to the people and transparency is a big thing.
    1:25:12 And we really liked kind of looking in through the glass door inside of a company.
    1:25:17 Two syllables, not a great dog word, you know, but two double letters.
    1:25:19 So it kind of jumps off the page.
    1:25:21 It’s an interesting looking word.
    1:25:24 I would say we get a kind of a B on that.
    1:25:27 But Robert did a very good job with marketing that.
    1:25:27 So.
    1:25:28 All right.
    1:25:32 So if you need more time, I’m not going to forget about it.
    1:25:35 The provocation marketing curriculum.
    1:25:35 Yeah.
    1:25:38 And it could just be one seminar.
    1:25:39 It doesn’t have to be ongoing.
    1:25:42 Just if that complicates the envisioning process.
    1:25:48 Find a seven deadly sin zone, something that is emotionally core to us, okay?
    1:25:52 That you know is going to incite an emotional response.
    1:25:53 All right.
    1:25:54 Okay.
    1:25:56 So some topic that people are emotional about.
    1:26:06 And then go address some sacred cow, you know, some taboo or sacred cow in that space.
    1:26:11 Most of the ideas that you could probably think of with that outline would be really negative.
    1:26:14 And then get rid of all those.
    1:26:18 Because I do believe a cheap way to get attention is to scare people.
    1:26:19 Okay.
    1:26:20 But I think it’s cheap.
    1:26:23 It’s a cheap way to lead is to scare people.
    1:26:25 Effective, but cheap.
    1:26:30 And it doesn’t make people feel good to be scared.
    1:26:37 So if you’re building a brand and a service, you want people to be provoked, but feel good.
    1:26:39 Or tickled.
    1:26:40 Or entertained.
    1:26:41 You know.
    1:26:44 And so that is where I would head with the seminar.
    1:26:48 And then we end up brainstorming about getting people’s ideas for that.
    1:26:50 Let’s touch on briefly.
    1:26:51 Mention Bill Gurley.
    1:26:52 Of course, famous venture capitalist.
    1:26:54 He’s been on the show.
    1:26:55 Brilliant guy.
    1:26:56 Also quite hilarious.
    1:26:57 And local.
    1:26:58 And local.
    1:26:58 Hey, Bill.
    1:26:59 Yeah.
    1:26:59 Yeah.
    1:27:01 He’s right down a couple of blocks from where we’re sitting right now.
    1:27:07 You have spent time at Benchmark Capital, which way back in the day, I mentioned this to Bill,
    1:27:12 when I first moved to Silicon Valley, a book was recommended to me called E-Boys.
    1:27:13 Oh, yeah.
    1:27:14 Way back in the day.
    1:27:18 And putting aside how Bill Mayer may or may not feel about it, we didn’t really get into it.
    1:27:25 I’m sure there’s lots of stuff that could stand some fact-checking, but it was incredibly inspirational and so entertaining.
    1:27:27 I mean, this was the heyday, right?
    1:27:30 I mean, this was just rocket ships everywhere.
    1:27:31 So fun to read.
    1:27:35 So you’ve spent time at and with Benchmark.
    1:27:39 What led you to that?
    1:27:43 Was that kind of biding time until you figured out which next big swing to take?
    1:27:44 What was the motivation?
    1:27:54 And then also, what did you learn there or what came into greater resolution or clarity while you were there?
    1:27:54 Yeah, okay.
    1:28:02 So as we chatted about before, when I was coming with my family back from sabbatical,
    1:28:10 I’m a big believer in the sabbatical in Italy and was considering the next career move,
    1:28:16 I got to know first Bruce Dunleavy at Benchmark and then Bill and the other guys.
    1:28:25 I did read E-Boys then too, which was romantic kind of in a weird way, but for business geeks like me and you maybe, romantic.
    1:28:31 And I also knew that I had a personality that did want to have my fingers in a lot of stuff.
    1:28:33 You did.
    1:28:33 I did.
    1:28:34 I knew that.
    1:28:37 I liked to do lots of things and I wanted to do lots of things and I could do lots of things.
    1:28:39 I could think about lots of things.
    1:28:47 And so in the course of trying to figure out prior to Zillow, trying to figure out what to do, I got to know those guys really well.
    1:28:50 You know, they invited me to a bunch of stuff to sit in on stuff.
    1:28:51 I knew I would be good at that.
    1:28:53 I knew I liked doing that.
    1:28:59 And then a condition with Lloyd Frank of doing the Zillow thing and taking the CEO title, I said,
    1:29:02 look, you know, I’m going to do a bunch of other things too.
    1:29:05 I’m going to start more companies and I’m going to do the venture capital thing.
    1:29:06 And he’s like, oh, good.
    1:29:06 No problem.
    1:29:19 And so as a way to keep myself stimulated and seeing lots of stuff and get down to the valley, I was in Seattle, which was not really a venture pop-ed at the time.
    1:29:20 Cloud computing hadn’t happened yet.
    1:29:25 We did have Amazon, Expedia, and Microsoft, but, you know.
    1:29:28 And so the action on the cutting edge was down in the valley.
    1:29:31 I had some boards I was on down there as well.
    1:29:42 And so I took the venture partner job with Benchmark, which is a pretty ill-defined position, as a way to keep me going to the valley and keep me in the flow of the latest stuff.
    1:29:43 And I really loved that.
    1:29:47 I do believe that ended up benefiting all the other stuff I was doing as well.
    1:29:50 I really loved that, you know, love that team.
    1:29:51 I love that team to this day.
    1:29:53 How did it benefit the other things?
    1:29:59 Was it just seeing around corners, kind of getting an idea of what’s coming before most other people have a chance to?
    1:29:59 Yeah.
    1:30:02 And thinking of new ideas for companies too.
    1:30:09 But I’m a big believer, there are some companies that hold on to their people and say, you can’t go do other things.
    1:30:10 Don’t sit on other boards.
    1:30:15 I really like executives that are on my teams to have another board.
    1:30:18 And if you love it, set it free.
    1:30:23 If you’re scared about losing people and you’re being too retentive, that means you’re too insular, probably.
    1:30:26 And you got to give to get.
    1:30:34 If you give time and get interested in other business models, you help them, but you end up learning a bunch of stuff for your own company.
    1:30:37 I’ve learned so much from sitting on the board of Netflix that I’ve imported to my other companies.
    1:30:42 Can you explain, just for folks who may not be familiar, what does it mean to sit on a board?
    1:30:44 What does that actually mean?
    1:30:47 It depends board to board, I’m sure, on responsibilities and expectations.
    1:30:54 But along with that, you must have lots of requests to join X, Y, or Z boards.
    1:30:57 How do you choose the boards to be a part of?
    1:31:07 What it means to sit on a board is when a company’s private, it means help the CEO and the leadership team build the company.
    1:31:18 So it’s really being an advisor and a coach and somebody with a lot of business building experience to help pick the right strategy.
    1:31:23 You’re not running anything, but you’re basically coaching the entrepreneurs who oftentimes are less experienced.
    1:31:26 Sometimes not, but oftentimes less experienced.
    1:31:32 And I would always recommend assembling a board of people with real experience who are going to be engaged.
    1:31:33 And so it’s a company building exercise.
    1:31:39 And then when fundraising, it’s time to fundraise, can totally help with the next fundraising, can help with recruiting.
    1:31:43 One of the very best at this is, I mean, there’s so many good ones.
    1:31:48 Bill is really good, as you’ve seen in the Uber case, at really helping build companies.
    1:31:49 Okay.
    1:31:51 And a public company is a little different.
    1:31:54 Yeah, I had one thing, and I’ve never been on a board.
    1:31:54 Really?
    1:31:57 Yeah, no, I’ve dodged it, I guess, in a sense.
    1:31:59 So you have a negative impression?
    1:32:00 No, no, it’s not a negative impression.
    1:32:02 You dodged it.
    1:32:06 Well, I feel like, yeah, dodge is a strong verb to use.
    1:32:08 That was a missile coming at you, and you-
    1:32:19 I have felt like I, at the time when these opportunities have come up, that I did not have clear criteria, and I don’t want to commit to things reactively.
    1:32:20 Yeah, okay.
    1:32:21 Which is part of the reason why I’m asking you.
    1:32:21 Okay, got it.
    1:32:31 And also, it seems like, and definitely correct me if I’m wrong, but another responsibility of a board is to fire leadership if it comes down to that.
    1:32:41 So it can be better roses and looking forward to the future and a lot of good things, but it’s also, it also comes with responsibilities to handle the tough times.
    1:32:46 And that’s probably the most, especially for a public company, those are the most important times, too.
    1:32:50 But when you’re company building as a private company, it’s a little less important.
    1:32:51 Yeah.
    1:32:52 That’s good context.
    1:32:56 But it’s something that I’ve been, I’m not necessarily reconsidering because I’ve-
    1:32:56 I think you should.
    1:32:57 I think you’d be good.
    1:32:58 Okay, tell me.
    1:32:59 Well, you’re a coach.
    1:33:00 Yeah.
    1:33:01 That’s all it is.
    1:33:02 Okay.
    1:33:04 I mean, it’s what it primarily is.
    1:33:09 You’re instinctively a coach, and you have a lot of experience sets, and you look for far analogies.
    1:33:14 You look for, oh, this situation here is a lot like this other situation, and that makes you a good communicator.
    1:33:17 And that is oftentimes what good coaching is.
    1:33:25 I kind of in, I shouldn’t say inadvertently, because it’s not inadvertent, but informally do that already, right?
    1:33:28 With a lot of the founders that I’m involved with.
    1:33:29 Which is fine, too.
    1:33:29 Yeah.
    1:33:35 But it’s that same, in the best of circumstances, it is that same way on a board.
    1:33:35 Mm-hmm.
    1:33:36 Okay?
    1:33:44 And those are the only boards that I’m involved with, is those that are really there to coach and give advice.
    1:33:51 Sometimes, oftentimes, in a public company, when you get into the public markets, where your responsibilities are a little different.
    1:33:51 Yeah.
    1:33:55 You have these hardcore responsibilities to represent shareholders.
    1:34:00 And the only real power you have is kind of capital allocation a little bit, and who is the CEO?
    1:34:04 Capital allocation, meaning how do they spend their funds?
    1:34:10 Raising money, raising money, spending money, usually not to the budgetary, but big, big acquisitions, whatever.
    1:34:16 Big changes in the cap table, in the balance sheet, that will affect shareholders.
    1:34:16 Yeah.
    1:34:16 Okay.
    1:34:17 Got it.
    1:34:32 Oftentimes, public companies, depending on their age, usually as they get older, they stop acting like a private board, where it’s really about the strategy and coaching and helping and building, and then becomes more about institutional shareholder services, rates, directors.
    1:34:33 What is that?
    1:34:34 Oh, wow.
    1:34:34 Yeah.
    1:34:35 Okay.
    1:34:38 So, they’re like, the lawyer’s competing to have good ratings on AVO.
    1:34:39 Kind of.
    1:34:40 Okay.
    1:34:40 Kind of.
    1:34:41 And then when a board-
    1:34:42 This is something I haven’t heard anything about.
    1:34:53 If a board tips into, let’s call them professional directors, who are really worried about their board director reputation, it becomes more about them and process and CYA.
    1:34:55 Cover your ass.
    1:34:55 Yeah.
    1:34:57 Because you only get sued, whatever.
    1:34:58 If you don’t look bad, whatever.
    1:35:00 Versus, let’s build a company.
    1:35:01 Yeah, that doesn’t sound fun.
    1:35:04 I’ve really actually never had a board tip into that.
    1:35:10 I’ve had some boards devolve into finger pointing and what have you, but in the private space, right?
    1:35:10 Yeah.
    1:35:16 So, I’m on a few public boards, but they’re all really their strategy and how can we grow and
    1:35:18 how can we help you and how’s the team doing?
    1:35:24 And so, if I don’t get a good ISS rating, which I have some of the worst there are out there.
    1:35:25 Really, I do.
    1:35:26 Wait, wait, wait.
    1:35:28 Who actually determines the rating?
    1:35:34 I don’t really know the process and I don’t really give a rip, but some survey, it’s going to stick up job, these things.
    1:35:37 They stick up job.
    1:35:39 They rate, give us what we want or else.
    1:35:41 Look, it’s like bond ratings or whatever.
    1:35:47 These ratings firms, they do ratings and then they sell consulting services to the customers.
    1:35:48 It’s just a classic.
    1:35:58 And mutual funds and ETFs, whatever, hire them and they can’t track every company, so they look at the ratings and how we should vote on the proxy issue and blah, blah, blah.
    1:36:05 Anyway, I’ve got very low ratings for lots of nonsensical reasons, but I don’t care.
    1:36:05 Yeah, yeah.
    1:36:06 Okay.
    1:36:14 I personally don’t care, but a board that’s full of directors who really do care is not as fun.
    1:36:17 Framework for you, which you asked.
    1:36:24 So, Greg Maffay, who’s on my board at Zillow and who I’ve worked with for a long time, I mentioned already, and Jay Hogue kind of gave me the same advice.
    1:36:26 Jay’s another venture capitalist who I work a lot with.
    1:36:27 We’re on boards together.
    1:36:34 A good construct that Greg told me early in my career was, is it local?
    1:36:35 Is it fun?
    1:36:36 Is it lucrative?
    1:36:38 Yeah.
    1:36:39 It’s a good place to start.
    1:36:41 Those are good starting points.
    1:36:45 So, you can zoom now a little bit, but you really don’t want to spend your life traveling.
    1:36:53 So, that’s another thing that put me on the sidelines is I knew a few people who, they just seemed like traveling salesmen in a sense.
    1:36:58 It was like George Clooney from up in the air when he was just traveling around a different city area.
    1:37:00 You know, every other week.
    1:37:01 Soul crushing.
    1:37:01 Yeah.
    1:37:02 It’s not quite that way.
    1:37:03 Yeah.
    1:37:09 I mean, so local is, Greg, when he laid it out for him, he’s like, it’s got to be two out of three at least.
    1:37:11 If it can be all three, trifecta score.
    1:37:14 And lucrative meaning potentially lucrative.
    1:37:16 Like, the business is, you would buy the stock.
    1:37:17 Right.
    1:37:17 As a gross stock.
    1:37:18 You know, so.
    1:37:24 And this is as good a point as any, to just explain the, I guess, compensation structure.
    1:37:25 How does it work?
    1:37:26 You get an equity grant.
    1:37:28 You have options to invest over time.
    1:37:31 And I suppose it depends on the state of the, and stage of the company.
    1:37:33 But.
    1:37:36 Private companies often are not compensated because you’re the venture capitalist.
    1:37:37 Right.
    1:37:37 Okay.
    1:37:38 So you’re the funder.
    1:37:42 So you’re doing it because you’ve already, you already own a chunk of the company.
    1:37:42 Yep.
    1:37:43 So that’s your compensation.
    1:37:47 And most startups, most private companies can’t afford to pay.
    1:37:52 Now, the late stage startups, the forever startups now, like I’m sure Stripe directors make a lot of money.
    1:38:00 Public companies, you know, it’s really just like salary bands based on the size of the company.
    1:38:09 I mean, it’s like for most kind of mid-cap public companies, I would guess it’s $200,000 to $350,000 a year.
    1:38:16 Most companies for big meetings, committee meetings, whatever, not a huge chunk of time, you know, so it’s nice.
    1:38:20 And then usually they enable the directors to choose if they want it.
    1:38:25 And some part has to be in stock and some could be in cash, you know.
    1:38:27 Anyway, I don’t have a ton of experience with those.
    1:38:31 So fun, local, lucrative.
    1:38:32 Potentially lucrative.
    1:38:32 Potentially lucrative.
    1:38:37 And fun has got to be like, it’s a proxy for maybe it’s a cool company, whatever, that’s fun.
    1:38:39 But really it’s the boardroom dynamic.
    1:38:48 You look around the table and at the leadership team and are these interesting, is it a collegial, everybody’s rowing together in the same boat kind of situation?
    1:38:56 Or is it a, we got old factions fighting and these guys want that and these ones want that and like, you know, run away.
    1:38:57 Less Game of Thrones.
    1:38:58 Yeah, exactly.
    1:38:59 Like no fun.
    1:39:00 No fun.
    1:39:01 All right.
    1:39:05 So we’re drinking our carbonated Japanese citrus.
    1:39:05 Yeah.
    1:39:07 Yuzu coconut water.
    1:39:11 Feeling very well hydrated and infused.
    1:39:22 And that is as smooth slash awkward a segue as possible to do a callback to something you mentioned earlier, which was da-da-da-da-da.
    1:39:31 And then I started paying attention to things I had neglected before that and da-da-da-da, including health and body, things like that.
    1:39:34 So when did that happen?
    1:39:44 Was it a gradual development of wellness habits, self-care, or was there a reckoning at some point?
    1:39:44 What happened?
    1:39:55 Yeah, I mean, I think for a lot of people, it’s a health reckoning for them or for somebody else that kind of shocks them into, you know, and maybe an overlay of general age.
    1:39:58 You know, the substrate is age.
    1:40:03 And ultimately, everybody probably figures this out.
    1:40:03 Yeah.
    1:40:04 Some later, sooner than others.
    1:40:06 What is your age now?
    1:40:06 I have no idea.
    1:40:07 I can’t tell.
    1:40:07 I’m 57.
    1:40:08 Okay, God.
    1:40:09 Yeah.
    1:40:09 Wow.
    1:40:10 Yeah.
    1:40:12 You really held on to the youthful glow.
    1:40:13 Yeah, right.
    1:40:14 Everything’s falling apart.
    1:40:15 Look at me.
    1:40:15 Oh, God.
    1:40:18 American history acts as of 10 years ago.
    1:40:21 And then it’s just the crow’s feet are turning into crow’s legs.
    1:40:26 But you seem to be very active.
    1:40:26 I am.
    1:40:29 And for me, it was that same thing.
    1:40:30 It was a catalyst.
    1:40:32 It was a pretty sudden external catalyst.
    1:40:37 Not my health, but my wife’s and children’s.
    1:40:41 And so I have three kids, Will, Josie, and Russell.
    1:40:42 And Josie and Russell are twins.
    1:40:47 And twin pregnancies are high risk.
    1:40:47 Yep.
    1:40:48 Definitionally.
    1:41:01 And so I was age maybe 35, 34, running Expedia as a really young public company CEO.
    1:41:09 The company’s doing great, but I had to deal with stuff like 9-11 during the travel business.
    1:41:18 And I had been a pretty, like, not quite sleep under the desk, but kind of work all the time kind of guy for a long time.
    1:41:19 Because I love my work.
    1:41:20 Whatever.
    1:41:24 Like, we all kind of, we socialized with Microsoft people and then Expedia people.
    1:41:25 And we just lived, this was our lives.
    1:41:27 We talked about it, we talked about it, we talked about it at dinner.
    1:41:29 So I was pretty neglectful.
    1:41:40 While I was a weekend warrior type basketball player and tennis player and snowboarder, I didn’t yet realize that I had to maintain myself in order to be able to do those things.
    1:41:44 So I was just working too hard, working all the time.
    1:41:48 When Sarah was pregnant with Josie and Russell, she went into labor really early.
    1:41:50 We were on our way up to Whistler.
    1:42:02 And she was, for those who understand these things, I think she was 27 weeks pregnant out of a 40-week typical gestation period, which is very early.
    1:42:05 That’s not very, very early, but it’s danger early.
    1:42:09 And so we were driving on our way.
    1:42:10 So I was like, I think something’s going on.
    1:42:12 Let’s go stop by the hospital.
    1:42:16 So we stopped by the hospital just so her OB could check her out.
    1:42:22 And she was partially dilated and just some small contractions.
    1:42:25 And Sarah thought nothing of it.
    1:42:26 The shoemaker’s kids have no shoes.
    1:42:31 Sarah’s like, oh, fine, I’ll just keep the seat reclined as we drive up to Whistler.
    1:42:37 And her doctor, Edith, said, not only are you not going up to Whistler, you’re not going home.
    1:42:40 You are going to be admitted to the hospital.
    1:42:41 We’re going to put you on muscle relaxants.
    1:42:50 So that began a kind of a six-week, very scary period of my life and her life, where she was in the hospital making sure that the babies didn’t get born.
    1:42:54 I was taking care of my three-year-old, Will.
    1:42:57 And then everything turned out great.
    1:43:01 She carried them to 35 weeks or something, 36 weeks.
    1:43:02 The kids were perfect.
    1:43:04 The birth was a little hard.
    1:43:05 The kids were perfect.
    1:43:06 And it all worked out.
    1:43:16 But in the course of that period of time, it got me to reassess my life and how I led my life and what my priorities were and how I needed to take care of myself mentally and physically.
    1:43:21 I kind of had the realization that for sustainability, I was going to have to start doing a bunch of things.
    1:43:26 If I wanted to do the things I love to do for the long term, I was going to have to really build my foundation.
    1:43:29 I decided to quit my job at that point, too.
    1:43:31 I was still CEO.
    1:43:33 IAC had just acquired the company.
    1:43:37 And I made the decision at that point, but that this lifestyle was not.
    1:43:39 I didn’t need it.
    1:43:39 Needed a change.
    1:43:45 And what were some of the changes?
    1:43:46 Like, how did you layer things in?
    1:43:48 Did you boil the ocean all at once?
    1:43:50 And I was like, all right, here are the 12 new things I’m starting.
    1:43:52 Did you layer it in?
    1:43:56 And would you have done anything differently?
    1:43:58 I started just exploring things.
    1:44:03 The big change was we moved to Italy six months later or maybe eight months later.
    1:44:07 And I developed a whole new set of things I did when we were living in Italy.
    1:44:12 I took up road biking, which is a very Italian, a social Italian thing to do, which was great.
    1:44:13 It was great for making friends, too.
    1:44:17 But I had a period of time after that where I was in Seattle.
    1:44:23 And I started, you know, I remember the first real class kind of thing I’d ever done was hot yoga.
    1:44:25 And I was like, wow, this is amazing.
    1:44:27 I feel incredible after I come out of that class.
    1:44:33 And it’s, you know, strength and some conditioning, I guess, and really interesting and kind of a mental thing, too.
    1:44:35 And I started doing that.
    1:44:42 And then I didn’t hire a trainer until much later, but I eventually got there.
    1:44:45 I didn’t lift weights for a long, long time.
    1:44:47 I was more just kind of running.
    1:44:48 I took up running.
    1:44:49 I ran a couple of marathons.
    1:44:53 You know, I discovered my body was not built for, my joints were not built for,
    1:44:53 for marathons.
    1:44:55 Anyway, I did a bunch of things, Tim.
    1:45:05 Recognizing that I felt better when my body felt better and my mind felt better when my body felt better.
    1:45:16 And it’s just built over time to the age I am now where, like, the physiology of what’s happening to my body and my bone density and my muscle mass at my age.
    1:45:25 It’s like, I’m, like, continually been ramping up how much I do, A, because it makes me feel good, but B, because I’m, you know, just age-wise deteriorating.
    1:45:28 And if I want to snowboard, I’ve snowboarded 35 days this year.
    1:45:30 And it’s been amazing.
    1:45:34 And, like, if I want to keep doing stuff like that, I’ve got to be strong.
    1:45:39 So what does the current regimen look like, generally speaking?
    1:45:45 I’m sure there are exceptions, and maybe you travel or go to various places, but what does the general regimen look like?
    1:45:49 Probably a couple hours total of Zone 2-y type stuff.
    1:45:52 You know, bike, rowing, maybe tread.
    1:45:57 My knees kind of are not great running, but the treadmill, a softer treadmill works.
    1:45:59 But the Peloton is my favorite one there.
    1:46:05 And then weightlifting, different body parts, maybe four times a week.
    1:46:08 And then a lot of just play stuff.
    1:46:09 What kind of play?
    1:46:12 A lot of snowboarding and play sports.
    1:46:13 I play tennis.
    1:46:15 I like to do a lot of stuff.
    1:46:16 With my body and the world.
    1:46:18 How do you fit that in?
    1:46:20 I mean, you’ve got a lot going on.
    1:46:21 You like building.
    1:46:28 You continually, as our mutual friend Chris Saka, has in one of his suggested topics for exploration.
    1:46:30 Since I asked him.
    1:46:32 Like, you continually put yourself back in the arena.
    1:46:33 Yeah.
    1:46:34 Right?
    1:46:34 As a builder.
    1:46:35 Yeah.
    1:46:38 You are on several boards.
    1:46:40 I mean, there are demands.
    1:46:42 I’m sure there’s a lot of inbound that you say no to.
    1:46:44 How do you think about the self-care?
    1:46:46 Is it sort of the first thing that you block?
    1:46:46 Yeah.
    1:46:47 And then that’s it.
    1:46:54 For me now, priority wise, that is, I mean, my family and my health is essential to my family’s health, too.
    1:46:57 So, my family and my health and my state of mind.
    1:46:59 But I am not operating.
    1:47:07 About seven, eight months ago, after my second or third stint as CEO at Zillow, I kind of kicked myself back upstairs.
    1:47:11 And so, I’m no longer the day-to-day CEO, which is terrific.
    1:47:12 It’s helped.
    1:47:17 But I’ve always been the guy who my joke was, I’m very much a delegator.
    1:47:21 I’m very much a pick great people and then give them lots of space.
    1:47:33 And actually, a leadership development technique I often coach is for a senior leader or middle management type leader, I encourage them to really take a vacation and disappear.
    1:47:38 And most people think that’s going to be harmful to their business or their career.
    1:47:44 And what I try to coach them on is, no, that is actually the way you develop your leaders.
    1:47:46 One of the ways you develop your leaders.
    1:47:52 Because if you’re really disconnected, you’re on a surf trip in Indonesia and you have zero connectivity.
    1:47:54 For how long would you recommend?
    1:47:54 For two weeks.
    1:47:54 Yeah.
    1:47:55 Okay?
    1:47:58 Do it for two weeks and be disconnected.
    1:48:02 And your teams are going to have to figure out how to deal with stuff that’s important.
    1:48:09 And they’re going to have to create systems and policies and rules ahead of time that will outlive the surf trip.
    1:48:10 That’s true.
    1:48:16 But from a leadership perspective, sometimes the real leader of an organization is not necessarily the one with the title.
    1:48:24 And when somebody’s really disconnected, the senior leader is disconnected, leadership is sort of an emergent property.
    1:48:25 Okay?
    1:48:26 And it kind of emerges.
    1:48:32 So this is a long way of saying, I kind of have always felt that way about my universe, too.
    1:48:42 I believe the most secure people are willing to let go and roll the dice on the other people and answer the question, who is your successor?
    1:48:44 If you were hit by a bus, who would take over?
    1:48:45 Okay?
    1:48:54 And the less secure people, the more insecure people, put themselves in a position where they seem indispensable to senior management and couldn’t possibly leave.
    1:48:54 Okay?
    1:48:55 That person is not promotable.
    1:49:03 The person who has cultivated leaders under them, that person is totally promotable, even though that person is more expendable, too.
    1:49:03 Yeah.
    1:49:04 Right?
    1:49:05 And so it’s that fine thing.
    1:49:08 Long-winded way of me saying, I’ve always had a lot of things going on.
    1:49:14 My joke was, you know, if I’m doing my job really, really perfectly, I can be on my surfboard.
    1:49:15 Okay?
    1:49:20 And nobody knows when you don’t show up to work if you have eight jobs.
    1:49:24 Everybody always thinks you’re working on the other thing.
    1:49:27 I’m being glib, and it gets a little bit of a chuckle.
    1:49:32 But I am a seriously leverage-oriented person.
    1:49:33 So it’s not that hard.
    1:49:34 Yeah.
    1:49:42 What are other ways that you identify opportunities for leverage or think about leverage?
    1:49:53 In a life context, it is just surrounding yourself with great people who care, who have skills and who care about whatever the mission is, be it building a business or building a family.
    1:50:04 Like, Sarah is amazingly smart and capable and cares, and, like, the stuff that she’s in charge of is going to happen well.
    1:50:09 You know, that’s an unbelievable feature to have in a partner as you’re looking for a partner.
    1:50:13 And, you know, lots of stuff matters in finding a partner.
    1:50:15 But, like, it’s really a partnership.
    1:50:18 If you guys are going to have a baby, that’s a business of sorts.
    1:50:19 You know?
    1:50:22 I think it’s mostly about picking the right people.
    1:50:33 Any recommendations for people who are hiring folks they have not known for a long period of time?
    1:50:36 Any recommendations for the hiring process?
    1:50:39 Because a lot of people interview well who don’t necessarily perform well.
    1:50:40 They know what to say.
    1:50:43 And reference checks often are conflicted.
    1:50:48 I’ve had the worst luck with taking reference checks at face value.
    1:50:50 There’s some ways to kind of work with that.
    1:50:50 Yeah.
    1:50:52 Two things, I would say.
    1:50:56 One is my favorite section of the resume, I guess now LinkedIn.
    1:51:02 It’s not really a section on LinkedIn, but it’s always in the very bottom, which is the interests.
    1:51:19 I want to get somebody, if in an interview situation, talking about their interests and why they put them there and then just asking them basic questions and watching whether or not they have any passion.
    1:51:21 You know, to see a real spark.
    1:51:27 You know, because if they put it there, that is what they’re interested in and they’d better be able to light up on it.
    1:51:31 When I was earlier in my career, I would always make up business cases around some interest.
    1:51:34 You know, how big is the ski industry because you put skiing, whatever.
    1:51:36 You know, and that was always a fun stepping off point.
    1:51:39 So finding people’s passion.
    1:51:41 I want to find people who are passionate people.
    1:51:47 And then the second thing is get used to pulling the pitcher off the mound quickly.
    1:51:49 Firing someone.
    1:51:49 Yep.
    1:51:50 Okay.
    1:51:52 It’s hard when you’re early in your career.
    1:51:54 It’s not as hard later.
    1:51:58 All of my mistakes as a leader have been leaving.
    1:52:04 Almost all of them have been leaving the pitcher on the mound too long, hoping that the arm would get better.
    1:52:09 What have you learned in terms of process for firing?
    1:52:14 Any approach, go-to phrases, rules?
    1:52:17 If you’ve got someone, you’re going on your two-week surf trip.
    1:52:25 There’s someone below you who is going to fill that leadership void and he or she is going to have to fire someone.
    1:52:31 And they’re like, hey boss, I don’t want to bother you, but this is something I haven’t done before.
    1:52:32 Give me some advice.
    1:52:33 Yeah.
    1:52:35 Don’t do it via text.
    1:52:37 Be an upstanding person.
    1:52:38 You know, have some courage.
    1:52:40 You got to be face-to-face.
    1:52:42 But it’s actually not that hard.
    1:52:51 My advice would be, look, if you’re not happy with the performance of this person, I guarantee you the person isn’t happy either.
    1:52:57 Therefore, you can increase love in the world by releasing that person to find where that person belongs.
    1:52:59 That person belongs somewhere else.
    1:53:01 That person’s going to be happy somewhere.
    1:53:03 Help that person find that somewhere.
    1:53:07 But you’re going to be happier when you release that person.
    1:53:08 That person’s going to be happier too.
    1:53:16 And so, if you make it a partnership, if you make it a joint decision effectively, or at least align, get the interests aligned, which it almost always is.
    1:53:17 It’s not as hard.
    1:53:21 And when you do that, you naturally are being human.
    1:53:25 If you’re looking for shared alignment, that means you care.
    1:53:27 That means you’re showing heart.
    1:53:31 And having heart in this situation is really important.
    1:53:37 And then in terms of the delivery, the conversation, any tips on how to manage that?
    1:53:41 You do have to be ready for a lot of stuff to come up.
    1:53:47 And as the person in the power, holding power in this situation, you have to wear it.
    1:53:54 You have to understand and be sympathetic and non-argumentative in order to get people on the same page.
    1:53:59 Oftentimes, just like in life with anything, people really do need to get it out and be heard.
    1:54:01 And that’s great.
    1:54:02 That’s great.
    1:54:08 And then asking advice on the way out, too, like for voluntary or involuntary termination.
    1:54:09 Sometimes it’s hazy, right?
    1:54:09 You know?
    1:54:18 And soliciting information on the way out for yourself and the organization is often appreciated and often revealing, too.
    1:54:19 So, that’s good.
    1:54:20 Exit interview.
    1:54:26 Exit interview is important in as casual a setting as you can make, as you can muster.
    1:54:32 I believe the entrance, the one month post-start, is a really great time to get observations.
    1:54:33 From new people, too.
    1:54:35 They haven’t been fully indoctrinated yet.
    1:54:38 And they probably are good consultants right then.
    1:54:42 So, random question.
    1:54:43 I don’t know.
    1:54:44 You could be covered in tattoos.
    1:54:47 But what is the story of this tattoo?
    1:54:48 Family.
    1:54:49 All right.
    1:54:50 Five of us in the family.
    1:54:52 Things we love.
    1:54:54 So, it looks at a quick glance.
    1:54:55 It looks like a snowflake.
    1:54:56 But those are trees.
    1:54:58 It’s made up of five trees.
    1:55:00 It’s a snowflake in total shape.
    1:55:03 And it’s a starfish in the negative space.
    1:55:04 Uh-huh.
    1:55:13 My daughter, Josie, when she was 16, which is too young to get a tattoo, asked Sarah if she
    1:55:14 could get a tattoo.
    1:55:18 Or asked her more specifically, would she get a tattoo with her?
    1:55:21 And Sarah’s like, well, you met Sarah.
    1:55:22 Like, sure.
    1:55:26 And she’s like, and then brought it to me.
    1:55:28 And I was like, okay, let’s design one as a family.
    1:55:29 Yeah.
    1:55:30 No Wile E. Coyote.
    1:55:35 The first versions, you know those on the back of a minivan, the family of five with
    1:55:37 the stick figure mom and stick figure.
    1:55:38 That was what Josie drew.
    1:55:39 V1.
    1:55:41 Josie’s very creative.
    1:55:42 You’re creative, honey.
    1:55:44 But it was funny.
    1:55:45 That was the first version.
    1:55:49 And we were sharing different versions and iterating.
    1:55:55 And at some point, Sarah said, maybe we should bring this artist friend, Joe Park, into this.
    1:55:56 And he’d never designed a tattoo.
    1:55:58 We brought him, and he was super psyched to do it.
    1:56:03 So then he led the creative iterations, and we ended up with this.
    1:56:04 They look exactly the same, but they’re not.
    1:56:05 They’re all unique.
    1:56:08 They form a cohesive whole.
    1:56:08 Oh, the trees, you’re saying?
    1:56:09 The trees are unique, too.
    1:56:10 Mm-hmm.
    1:56:11 So, anyway.
    1:56:12 I dig it.
    1:56:12 Yeah.
    1:56:13 I love it.
    1:56:17 I was the only one who got it in a really visible place, and everybody else got jealous,
    1:56:20 because I like to be able to look at it and remember my family.
    1:56:24 And we did this maybe five, six, seven years ago.
    1:56:26 I thought we’d get more.
    1:56:29 Sarah’s gotten two more tattoos, but I haven’t gotten any more.
    1:56:32 You know, I think tattoos are, you don’t have any?
    1:56:32 Do you have some?
    1:56:33 I don’t.
    1:56:35 It’s a, very few people have one.
    1:56:37 Yeah.
    1:56:43 I have been, I’ve been considering getting my first, which is in some ways kind of similar.
    1:56:47 It’d actually be in very similar location right here with my dog’s paw prints.
    1:56:51 It’s hard for me to imagine regretting that.
    1:56:51 You won’t.
    1:56:52 Yeah, I don’t think I will.
    1:56:53 Yeah.
    1:56:53 Yeah.
    1:56:53 Yeah.
    1:56:55 So.
    1:57:00 We, uh, interestingly, our older boy, Will, was of age to get a tattoo.
    1:57:02 He was 18, I think, at the time, maybe 19.
    1:57:07 But the twins, it wasn’t legal to get one in Washington state or most states.
    1:57:13 And so Josie was actually going to high school for a year in Spain at the time, and Spain didn’t have that restriction.
    1:57:15 So she got the design and got it, got it in Spain.
    1:57:19 And we have that house in Montana, and Montana doesn’t have any restrictions.
    1:57:26 So on the way to go skiing one time, Russell, you know, went to some sketchy place in Bozeman and got the tattoo.
    1:57:28 So we got them all, we all got them in different places.
    1:57:29 It’s funny.
    1:57:42 Any other, uh, I mean, I guess getting a tattoo is not necessarily a recommendation you’re making, but any thoughts for, let’s just say there are people listening who are type A or otherwise builders,
    1:57:55 builders who can sometimes be consumed, perhaps, by the scale and scope of what they’re doing or hope to do, and they’re planning on kids or they have very young kids.
    1:57:57 What would your recommendations be to those people?
    1:58:04 For the planning on the kind of constant delayers, which there are a lot of, you know, maybe some right here.
    1:58:08 There are a lot of out there, okay?
    1:58:18 And I think the fundamental logic is, this is an important thing, and I don’t have enough time right now, and so I’ll wait till it’s a better time.
    1:58:22 There’s never a better time.
    1:58:24 There’s never a good time.
    1:58:27 So point number one is, it’s not going to get better.
    1:58:28 It’s not going to feel better.
    1:58:33 And then point number two is, we’re built for this.
    1:58:51 We are the successful evolutionary product of a lot of people who figured this out, which means we have a lot of encoded knowledge about how to do this and how to deal from our bodies and our minds and our relationships and even just how we parent.
    1:58:52 It’s encoded.
    1:58:53 A lot of it is encoded.
    1:58:54 So it’s, you know what?
    1:58:57 It’s probably going to work pretty well.
    1:58:59 And so, I don’t know if I’d call myself a birther.
    1:59:03 I’m an encourager of, like, let’s have more babies.
    1:59:12 And I’m a really big believer in how it’s such an important part of our own mental health to have, at least for me, to have children.
    1:59:23 And from a growth perspective, and it kind of, as we get older, our ego focus naturally, the diameter of our ego sphere gets broader and broader, and children just blow it way out.
    1:59:30 And that is really a positive for most people, to realize that their needs and wants are trivial.
    1:59:32 You know, I think that’s a positive.
    1:59:34 So anyway, I encourage it.
    1:59:39 Yeah, for me, it’s not a bad timing, looking for better timing thing.
    1:59:49 It’s more of a navigating the bizarre aspects of modern dating, being in my public slash semi-public position.
    1:59:57 And as someone who’s already, for a lot of good reasons, slow to trust, getting to a point where I feel like I can pull the trigger.
    2:00:01 I think that’s solvable, but it’s not trivial.
    2:00:03 I never had to deal with that, but I totally.
    2:00:05 How old were you guys when you met?
    2:00:07 22.
    2:00:08 Wow.
    2:00:09 Yeah.
    2:00:10 Good for you.
    2:00:11 In a pub in Cambridge, Mass.
    2:00:12 Look at that.
    2:00:13 Yeah.
    2:00:14 Maybe that’s my next move.
    2:00:14 No.
    2:00:16 Go pub crawling, Cambridge.
    2:00:17 It’s hard, though.
    2:00:20 I totally get what you’re saying.
    2:00:21 It’s hard.
    2:00:35 For the people with young kids and balancing things, I guess I would just always advise to don’t wait for an external catalyst to make sure you’re prioritizing your family life and your personal health.
    2:00:45 Because a lot of people out there are not doing that, and eventually it comes home to roost one way or another, you know, and the sooner you can kind of keep things in perspective.
    2:00:47 It’s kind of a confidence game in general.
    2:00:49 It’s a courage and confidence game in general.
    2:00:59 If you have high confidence in your abilities, there is no better time for at least, you know, the kinds of jobs in the sit at a desk, use a computer type jobs.
    2:01:07 There’s no better time in the history of the world to be able to have a good balance between having work and life interweave.
    2:01:13 I’m a huge believer in what I call cloud HQ, cloud headquarters at Zillow post-pandemic.
    2:01:24 I was a huge believer in office culture before that, but the pandemic opened my eyes to just how much more inclusive the cloud headquartered the Matt Mullenweg.
    2:01:29 Matt was very, you know, he was very influential on me early in the pandemic.
    2:01:39 You know, I had him blue jeans zoom in to an early company meeting early in COVID and lay out his game plan for the distributed corporation.
    2:01:41 Yeah, for people who don’t know, yeah.
    2:01:42 Super helpful.
    2:01:54 Yeah, Matt Mullenweg, generally associated with WordPress, founder and CEO of Automatic, spelled M-A-T-T-I-C, and pioneer of distributed workforces.
    2:02:06 And as a design principle from the outset has built that company to be distributed and therefore was very anti-fragile when COVID came along.
    2:02:09 And there were some other standout examples.
    2:02:11 I mean, Shopify did really well also.
    2:02:12 But you’re right.
    2:02:27 I think if this can’t lend itself, I mean, modern technology and the options available to some type of balance or the option to pull different levers where it would have been far difficult even 10 years ago.
    2:02:27 Yeah.
    2:02:31 But we can generalize and say it’s been great for moms, but it’s more than just moms.
    2:02:49 But it has enabled really smart, very experienced moms who may have historically decided to take the off-ramp into primarily momhood rather than primarily climbing the corporate ladder or just executive leadership path.
    2:02:50 It’s enabled them to come back.
    2:03:04 And likewise now, for a father, as long as the company doesn’t get angry when they see you in your car on the Zoom because you’re at a dentist appointment for your kid or something.
    2:03:11 As long as that doesn’t make the CEO get angry, because that’s not the way I did it when I came up and look how great I turned out.
    2:03:13 I’ve got to do it this way.
    2:03:16 It’s like I kind of chuckle when I listen to all that.
    2:03:19 I’m like, you people, open your minds.
    2:03:21 This opens doors.
    2:03:23 This doesn’t close doors.
    2:03:23 Yeah.
    2:03:25 So let me ask a couple of quick questions.
    2:03:39 They don’t need to have quick answers, but just as we start to land the plane, what books have you either gifted a lot to other people or re-read yourself?
    2:03:40 Either one.
    2:03:50 I am not your typical person, probably sitting in the seat and that maybe I am not a nonfiction business book.
    2:03:52 Sorry, Tim.
    2:03:53 Oh, that’s okay.
    2:03:53 Yeah.
    2:03:55 I tend not to read that stuff.
    2:04:00 The older I get, I occasionally will read a biography now, but they mean more now the older you get.
    2:04:07 But I am fully a, I’m a big reader and it’s fiction and generally good fiction.
    2:04:08 Although I do have, you know.
    2:04:09 Cheap thrills.
    2:04:11 Yeah, yeah, I do.
    2:04:11 I do.
    2:04:14 I really love beautiful, beautiful fiction.
    2:04:21 I dabble, I’ve always dabbled in the kind of science fiction, magical realism stuff as well.
    2:04:33 I believe for me at least escape from the cranked up quick twitch, always on alert operational stuff that business people go with.
    2:04:34 Yeah, exactly.
    2:04:35 To get my brain, my monkey brain.
    2:04:36 Okay.
    2:04:45 And to get my monkey brain to relax escaping into a fiction novel for me is just a fantastic release.
    2:04:51 So, with all that said, what stuff do I like and that I’ve gifted?
    2:04:53 Recently, I gifted The Oceans and the Stars.
    2:04:54 Do you know Mark Halperin?
    2:04:55 Oh, no.
    2:04:56 Okay.
    2:05:02 He’s a guy who’s a little older than I am and writes characters that are just about in my phase of life.
    2:05:05 Like a beautiful, luscious prose writer.
    2:05:06 Really smart.
    2:05:11 Wrote Soldier of the Great War and A Winter’s Tale and Freddy and Frederica.
    2:05:13 I don’t know if you’ve heard of any of these books.
    2:05:15 There’s a little bit of magic in them.
    2:05:17 Magic is a prime character in all these books.
    2:05:26 It’s this luscious prose and epic stories of war and romance and exploration and relationships.
    2:05:29 And this latest one is I highly recommend.
    2:05:38 It’s a kind of on the edge of retirement, just under admiral or like a low-level admiral in the U.S. Navy
    2:05:42 who almost becomes head of the DOD but doesn’t get it because he speaks his mind.
    2:05:47 And then he gets commissioned as a rebuke on this new, weird ship.
    2:05:48 And I’ll just say that.
    2:05:54 And that’s a setup for him taking this really more fast attack destroyer into the Middle East.
    2:05:56 And he’s kind of a war guy.
    2:05:57 He’s a vet.
    2:06:05 And he’s a pretty engaged political kind of, I call him an offensive realist in the John Mearsheimer mold.
    2:06:07 Kind of hawkish, would be perceived as hawkish.
    2:06:09 You know, believes in strong defense.
    2:06:10 The protagonist.
    2:06:12 This is the author.
    2:06:12 I got it.
    2:06:13 Mark Halperin.
    2:06:14 This is his mindset.
    2:06:24 So that manifests in basically romantic stories of heroic war efforts, which is, you know, I’m a boy.
    2:06:24 I like that stuff.
    2:06:28 I recommend Oceans and Stars is great.
    2:06:34 The only one of his that I probably reread is A Winter’s Tale, which was my first one I ever read by him.
    2:06:41 It’s just a beautiful, beautiful story of early 20th century life near New York City and upstate New York.
    2:06:42 You might actually like it.
    2:06:43 I might dig it.
    2:06:48 I read Last of the Mohicans just to take a walk through that area and that time period.
    2:06:49 Authors I like.
    2:06:51 I like Haruki Murakami.
    2:06:51 Yeah.
    2:06:52 Kind of magic.
    2:06:57 Neil Stevenson is like, some people don’t like his latest book, Polo Ston.
    2:07:00 I don’t know if he’s the one who wrote Snow Crash.
    2:07:00 Oh, yeah.
    2:07:05 I had pizza with him in Seattle with a couple of other guys.
    2:07:12 And I was like, wait, you do Victorian era calisthenics with, oh, and you make swords?
    2:07:13 Wait, what?
    2:07:14 I mean, lots of.
    2:07:15 And he’s got the beard.
    2:07:16 Oh, amazing beard.
    2:07:17 Yeah.
    2:07:19 I actually kind of like froze up when I met him.
    2:07:23 It doesn’t happen to me very often, but he’s kind of a hero.
    2:07:24 And he’s in Seattle.
    2:07:24 He’s in.
    2:07:25 Yeah, he’s right there.
    2:07:26 Yeah, he’s right there.
    2:07:28 So I see him occasionally at our sushi place.
    2:07:30 I’m like, I get scared.
    2:07:35 But his latest, Polo Ston, I highly recommend.
    2:07:36 Okay, I haven’t read it yet.
    2:07:39 Some people are giving me grief for it.
    2:07:43 It’s, you know, authors when they get successful late in the night.
    2:07:44 7,000 pages?
    2:07:45 Well, it’s long.
    2:07:46 A lot of his stuff is long, but it’s not that long.
    2:07:49 It’s not like Cryptonomicon or something.
    2:07:50 Which I loved.
    2:07:51 Which me too.
    2:07:51 Me too.
    2:07:57 But authors, as they get successful, sometimes they have too much power over their editors.
    2:07:59 And so they get a little self-indulgent, you know?
    2:08:03 Which, for me, with a beautiful prose writer, I’m like, take me along.
    2:08:03 Fine.
    2:08:05 I will indulge your self-indulgence.
    2:08:06 And I don’t mind it.
    2:08:12 But this one takes 100 to 150 pages to break into, but then it just goes.
    2:08:12 Then it rips.
    2:08:13 Then it rips.
    2:08:13 Yeah.
    2:08:15 So anyway, I highly write.
    2:08:16 And it’s going to be a trilogy.
    2:08:18 And so it’s only the first one.
    2:08:19 So I’m like, you know, I can’t wait.
    2:08:22 Anyway, I love, you can tell, I love to read fiction.
    2:08:29 And do you lean these days, if you’re gifting, have you gifted those books that you mentioned?
    2:08:33 I have gifted Oceans and Stars, but I’m such a Kindle person.
    2:08:35 So many of us are digital readers now.
    2:08:36 It’s kind of hard to gift.
    2:08:37 Yeah, it is.
    2:08:39 It’s more, you know, group chat.
    2:08:39 Yeah.
    2:08:41 You know, book group, group chat.
    2:08:44 That’s how most of the book discovery happens for me now.
    2:08:47 Have you read any of Ted Chang’s stuff?
    2:08:48 Uh-uh.
    2:08:49 Oh, man.
    2:08:49 Who is it?
    2:08:50 Who is it?
    2:08:53 Okay, so Ted, C-H-I-A-N-G.
    2:08:54 Okay.
    2:08:58 He has, last I checked, he has two collections of short stories.
    2:09:02 There is one, which I always script the title of.
    2:09:09 It’s like stories of your life and other stories, something like that.
    2:09:09 Okay.
    2:09:17 And one of those short stories was the basis for the movie Arrival with Jeremy Renner.
    2:09:17 Amazing movie.
    2:09:20 So one of his short stories was the basis for that.
    2:09:24 And then I read that collection, and pretty much everyone who read it was just like,
    2:09:26 I don’t understand how this guy does this.
    2:09:31 And if they happen to be writers, they’re also just like, sad clown tear.
    2:09:35 You know, it’s like, how does someone even begin to create something like this?
    2:09:40 His second collection came out, Exhalation, and I didn’t want to buy it because I didn’t
    2:09:40 want to be disappointed.
    2:09:42 I was like, there’s just no way, right?
    2:09:44 Like, that first one was Appetite for Destruction.
    2:09:45 Like, yeah, you can’t do that twice.
    2:09:50 And then the second was just unbelievably good.
    2:09:50 All right.
    2:09:57 And not all of them will hit necessarily, but the ones that hit are just incredible.
    2:09:58 And he has-
    2:10:00 And they’re like one night read short story, a collection of one night reads.
    2:10:03 I would say a lot of them are one night reads.
    2:10:05 Some of them end up being a little bit longer.
    2:10:11 But he, along with other writers too, Kenneth Liu, I think is L-I-U.
    2:10:16 He has the paper Menagerie, which was actually gifted to me by Matt Mullenweg, blends or alternates
    2:10:22 in a sense between sci-fi and fantasy in this really compelling way.
    2:10:27 So you get these like little ginger snacks in between your pieces of sushi.
    2:10:29 That sounds right up my alley.
    2:10:29 Resets.
    2:10:31 So highly, highly recommend.
    2:10:37 And I think for the longest time, he wasn’t, maybe he still isn’t a full-time writer.
    2:10:40 That’s the part that really got me where it’s like, okay, he writes technical manuals for
    2:10:41 A, B, or C.
    2:10:44 And then in his spare time, he wins Hugo and Nebula Awards.
    2:10:46 It’s just like, oh, come on.
    2:10:46 Amazing.
    2:10:47 Yeah.
    2:10:51 There’s hope for, I always kind of wished I became a writer.
    2:10:53 I like to write, but I’m not that good.
    2:10:55 And I’ve never dedicated time to it.
    2:10:58 But in that vein, this guy Amor Tolles, do you know him?
    2:10:59 Oh, so good.
    2:11:00 I’ve only read-
    2:11:01 He was a banker.
    2:11:01 I know.
    2:11:02 Finance.
    2:11:03 Well, that’s another one.
    2:11:05 Until he was like 40.
    2:11:06 No, I know.
    2:11:12 I read, the only thing I’ve read of his is Lincoln Highway, which, I mean, it is such a page
    2:11:12 turner.
    2:11:14 It’s so beautifully architected.
    2:11:21 And I read that, and I, through someone named Hugh Howey, shook hands with Amor very
    2:11:21 briefly at a restaurant.
    2:11:23 We happened to bump into each other.
    2:11:26 And I found out about the finance background.
    2:11:27 I was like, you gotta be kidding me.
    2:11:27 I know.
    2:11:28 You gotta be kidding me.
    2:11:29 I learned that.
    2:11:30 He was on somebody’s pod.
    2:11:33 He gave a great pod when Lincoln Highway came out.
    2:11:34 Yeah.
    2:11:36 To somebody who cracks open artists.
    2:11:37 It might have been like Brian.
    2:11:38 Oh, Coppelman.
    2:11:39 It might have been Coppelman.
    2:11:39 Yeah.
    2:11:40 Very well could have been Coppelman.
    2:11:42 Who gets to artists, right?
    2:11:45 Yes, who, by the way, for people who don’t know, a quick bit of trivia.
    2:11:52 So, Brian Coppelman, co-creator of Billions and co-writer of Rounders and all these movies
    2:11:59 and TV shows and so on, also discovered Tracy Chapman as a musician back in his A&R days.
    2:11:59 Really?
    2:12:00 Yeah.
    2:12:01 Isn’t that wild?
    2:12:03 He’s a talented guy.
    2:12:06 So, it wouldn’t surprise me if A&R was on that show.
    2:12:06 Yeah.
    2:12:08 He was on there and got him to crack up.
    2:12:11 And then, he was kind of surprised by Brian’s questions, I think.
    2:12:13 And didn’t know Brian.
    2:12:15 And all this stuff came out.
    2:12:15 Yeah.
    2:12:16 You know.
    2:12:17 Amazing.
    2:12:18 All right.
    2:12:20 This is the billboard question.
    2:12:23 If you could put anything on a billboard.
    2:12:24 Message.
    2:12:25 Quote.
    2:12:25 Yeah.
    2:12:30 Blinder, anything at all, obviously metaphorically, just to get something in front of a lot of
    2:12:30 people.
    2:12:33 You asked this, so I did think about it a little bit.
    2:12:33 Yeah.
    2:12:38 And my initial response that I latched onto came from that movie Bowfinger.
    2:12:40 I don’t know if you ever saw Bowfinger.
    2:12:40 No.
    2:12:41 It’s a cult classic.
    2:12:41 Okay.
    2:12:44 And a lot of you people out there haven’t seen it, but I highly recommend it.
    2:12:47 It’s Eddie Murphy Tour de Force.
    2:12:48 Okay.
    2:12:50 And Steve Martin and Heather Graham.
    2:12:52 It’s super quirky.
    2:12:57 Eddie Murphy plays two roles in it, which he did for a while in lots of movies.
    2:13:05 And he plays, one of his roles, he plays a paranoid Hollywood celebrity who thinks and
    2:13:10 in fact is being followed by people who are making a movie about him with him starring it
    2:13:10 unbeknownst to him.
    2:13:11 That’s the setup.
    2:13:13 Steve Martin’s directing.
    2:13:17 And he gets super, he’s already a paranoid guy, but he gets super paranoid.
    2:13:19 It’s like, people are following me.
    2:13:25 And he goes to a thing that, I don’t know what kind of culty LA religion it’s representing,
    2:13:27 but it’s called Mindhead.
    2:13:32 And he goes in and he has his first counseling with the high priest of Mindhead.
    2:13:35 And the religion is based on three happy premises.
    2:13:39 I’m not going to remember them all, but happy premise number one was something like,
    2:13:43 there is no giant foot in the sky about to step on me.
    2:13:44 Okay.
    2:13:46 This is like a mantra you have to repeat.
    2:13:50 The third one is my favorite and that was what I was going to put on the billboard.
    2:13:55 And that is, even though I feel like I might ignite, I probably won’t.
    2:13:57 Okay.
    2:13:59 That goes on my billboard.
    2:14:05 That or my favorite Burning Man bar ever was, had that giant neon sign on top of this kind
    2:14:10 of cozy geodesic dome playing groovy music decorated as an aquarium.
    2:14:11 Anybody out there?
    2:14:14 It’s like, it was at Burning Man a while ago and it hasn’t come back.
    2:14:15 It was our favorite spot.
    2:14:18 And the sign said, don’t panic.
    2:14:21 We’ll say more.
    2:14:22 That’s it.
    2:14:23 Don’t panic.
    2:14:24 So that’s on the billboard.
    2:14:24 Don’t panic.
    2:14:25 Don’t panic.
    2:14:32 I think a lot of my job as a leader explicitly or naturally or otherwise is to naturally bring
    2:14:36 people off of their high, high beta, high swings, high mood swings.
    2:14:42 People have a tendency to, towards fear and panic and almost always it’s going to be just
    2:14:43 fine.
    2:14:45 And when it’s not, it doesn’t matter anyway.
    2:14:46 Right.
    2:14:46 Okay.
    2:14:54 And it can cause a lot of a happier life and a calmer community and a better, healthier
    2:15:00 community and family if everybody just takes a little breath before getting scared, you
    2:15:04 know, or getting crazy or sending a text or whatever.
    2:15:06 Even though I feel like I might ignite, I probably won’t.
    2:15:09 Is that basically related to the don’t panic?
    2:15:09 Yes, I think so.
    2:15:11 I think that led me to the don’t panic.
    2:15:11 I think so.
    2:15:16 And I’m not saying I actually, I don’t move through the world feeling as if I might
    2:15:16 ignite.
    2:15:17 I really don’t.
    2:15:24 But I think a lot of people, especially in the modern newsfeed, iPhone, TikTok, Twitter
    2:15:26 world do feel that way.
    2:15:26 Yeah.
    2:15:28 And so it’s even more important.
    2:15:31 It’s why meditation is on the rise.
    2:15:33 It’s why we’re looking for escapes.
    2:15:39 We’re looking to give our brains and bodies just a break from the constant barrage.
    2:15:42 And it’s causing mental health problems we all are familiar with.
    2:15:43 You know, and I think that’s part of it.
    2:15:46 It’s just too easy to get mad or scared or outraged or whatever.
    2:15:51 Go take a rafting trip for a week, you know, that’s disconnected.
    2:15:52 That’s going to be on the rise.
    2:15:53 Those are growth businesses, right?
    2:15:57 People sheltering from the digital storm.
    2:15:58 Hailstorm of doom.
    2:15:59 Right, exactly.
    2:16:02 It’s so unhealthy, you know?
    2:16:03 Have you taken any sabbaticals since Italy?
    2:16:05 Oh, yeah.
    2:16:07 I mean, I’ve had multiple retirements.
    2:16:12 Now, are those failed retirements or did those have an end point where you’re like,
    2:16:15 I’m going to take a year and then I’m going to dust off my gloves and get back in the room?
    2:16:18 The Italy one was a failed one, although I suspected I was really young, right?
    2:16:20 The others, no.
    2:16:21 It’s just been sabbaticals.
    2:16:22 How long are they typically?
    2:16:31 You know, the Italy one was the longest one, but I’ve kind of built shelter into our family’s routine now.
    2:16:36 So it’s just a part of the normal cycle of the seasons, you know?
    2:16:41 And a really key component of that is not always achievable, especially now.
    2:16:46 Starlink and traveling Starlink and Starlink at my surf camp and Starlink on my Airstream.
    2:16:51 Like, it’s harder and harder to disconnect, but disconnection is really a key part of it, I think.
    2:16:56 I think disconnection, the behavior you observe when people are disconnected, like with my family, when we do,
    2:17:00 we rafted the Grand Canyon this year with a big group of friends and family.
    2:17:08 And when you watch the younger people, it’s very unsettling for the first only like three or four hours.
    2:17:14 And then when they realize it’s over, it’s total mean reversion to human behavior.
    2:17:22 Playing games, doing crafts, taking a hike, you know, painting a picture, you know, it’s totally beautiful what happens.
    2:17:24 And everybody is happy.
    2:17:29 Well, you can’t not be happy making a friendship bracelet or playing Taco Cat.
    2:17:31 What do we, I don’t want to give that away.
    2:17:33 I don’t want to give your game away.
    2:17:34 Oh, no, you didn’t.
    2:17:38 But you can’t not be happy when you’re doing that and not looking at your phone.
    2:17:39 Yeah.
    2:17:40 Highly encouraged.
    2:17:41 Rich.
    2:17:42 Tim.
    2:17:43 So nice to see you, man.
    2:17:44 It’s great to see you.
    2:17:45 We’ve covered a lot of ground.
    2:17:46 That was fun.
    2:17:46 Wow.
    2:17:54 Where, if people want to learn more things about Rich, should they be visitor 22 to your blog?
    2:17:55 No, I don’t think so.
    2:17:57 I think the blog is totally vestigial.
    2:17:59 It’s an appendix that needs to be removed.
    2:18:01 Hopper and dropper.
    2:18:01 Yeah.
    2:18:01 No.
    2:18:03 Yeah, no, man.
    2:18:04 I don’t, you know.
    2:18:07 The writing thing, I’ve had a lot of offers to do that with.
    2:18:13 I’ve just never felt like I enjoyed reading any of those, you know, business guy ego books, you know.
    2:18:18 I just don’t find them very interesting and I don’t want to be one of those kind of jerk-offs, you know.
    2:18:24 Maybe do a writer’s retreat or an MFA, compressed MFA and take a stab at fiction.
    2:18:25 Just saying.
    2:18:30 Even if you never publish anything, it’s a good muscle to train for a bit and just to play with it.
    2:18:33 I’m doing more creative things deliberately now and it feels good.
    2:18:33 Yeah.
    2:18:40 Like I took a Procreate painting on my iPad during COVID and it’s so, I’m so, I feel so good.
    2:18:48 And I like catch myself going back and looking at my works and I should, like I’d be at a party and I’ll show people what I painted.
    2:18:48 Yeah.
    2:18:51 And it’s not good, but it makes me feel good.
    2:18:53 I did exactly the same thing during COVID.
    2:18:54 Procreate.
    2:18:57 And you go through these tutorials, there’s something very soothing about it.
    2:18:58 Oh, that Australian gal.
    2:18:59 Yeah.
    2:19:01 Oh, who I think works at Procreate.
    2:19:01 Oh, so many.
    2:19:02 Who gives the tutorials.
    2:19:03 She’s so awesome.
    2:19:05 Yeah, so many good ones.
    2:19:08 Is there anything you would like to say?
    2:19:13 Any closing comments, formal public complaints you’d like to lodge?
    2:19:15 No, no.
    2:19:17 I guess I should just, I should thank you.
    2:19:18 You perform a good service.
    2:19:25 You provide a good service for a lot of people with this pod and with your books, you know, and certain people need it more than others.
    2:19:28 And I don’t think, I really don’t think people are looking for shortcuts.
    2:19:30 That may have been where you started a little bit.
    2:19:30 Yeah.
    2:19:39 I really just think people are just looking to lead better, happier, slightly more efficient lives.
    2:19:40 Improving lives.
    2:19:42 They want to improve themselves.
    2:19:44 And you really help people do that.
    2:19:49 And the diversity of the guests that you bring on this pod is really inspiring.
    2:19:50 So, yeah, it’s great.
    2:19:51 Thank you.
    2:19:51 Thanks, man.
    2:19:52 It’s great to be here.
    2:19:52 Yeah.
    2:19:53 Awesome to have you.
    2:19:58 Everybody listening, we’re going to include everything we talked about in the show notes.
    2:20:00 Tim.blog slash podcast.
    2:20:02 If you search Barton, that’s going to be the only Barton.
    2:20:04 So you’ll find this episode.
    2:20:11 And until next time, be just a bit kinder than is necessary to others, but also to yourself.
    2:20:13 And as always, thanks for tuning in.
    2:20:15 Hey, guys, this is Tim again.
    2:20:18 Just one more thing before you take off.
    2:20:20 And that is Five Bullet Friday.
    2:20:25 Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
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    2:20:33 Easy to sign up.
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    2:20:43 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week.
    2:20:45 It’s kind of like my diary of cool things.
    2:20:57 It often includes articles I’m reading, books I’m reading, albums, perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
    2:21:04 And these strange, esoteric things end up in my field, and then I test them, and then I share them with you.
    2:21:11 So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
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    2:21:42 Before I get to the email and the admin stuff and the reactive stuff and everyone else’s agenda for my time.
    2:21:49 And for me, let’s just say I’m a writer and entrepreneur, I need to focus on the making to be happy.
    2:21:55 If I get sucked into all the little bits and pieces that are constantly churning, I end up feeling stressed out.
    2:21:59 And that is why today’s sponsor is so interesting.
    2:22:03 It’s been one of the greatest energetic unlocks in the last few years.
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    2:22:07 I need to find people who are great at managing.
    2:22:10 And that is where Cresset Family Office comes in.
    2:22:12 You spell it C-R-E-S-S-E-T.
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    2:22:22 Cresset is a prestigious family office for CEOs, founders, and entrepreneurs.
    2:22:37 They handle the complex financial planning, uncertain tax strategies, timely exit planning, bill pay, wires, all the dozens of other parts of wealth management, just financial management that would otherwise pull me away from doing what I love most.
    2:22:41 Baking things, mastering skills, spending time with the people I care about.
    2:22:48 And over many years, I was getting pulled away from that stuff, at least a few days a week, and I’ve completely eliminated that.
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    2:22:58 You can schedule a call today at CressetCapital.com slash Tim.
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    2:23:20 And of course, all investing involves risk, including loss of principle.
    2:23:21 So, do your due diligence.
    2:23:29 My first book, The 4-Hour Workweek, which made everything else possible, is built around the acronym and framework DEAL.
    2:23:30 D-E-A-L.
    2:23:33 Define, Eliminate, Automate, and Liberate.
    2:23:40 Now, of course, after you define all the things you want, your metrics, 80-20, blah, blah, blah, then you want to get rid of as much as possible.
    2:23:41 Eliminate.
    2:23:48 But sometimes, there are things that are a huge hassle, like expense management for a lot of companies, which you can’t get rid of.
    2:23:49 They are essential to your business.
    2:23:52 But today, thank God, you can automate it.
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    2:24:06 They are incredibly fast-growing and incredibly well-reviewed for good reasons.
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    2:24:14 Receipt matching, categorization, approval, the whole works.
    2:24:19 Switching to Ramp is like hiring a full-time employee just for expense management.
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    2:24:33 More than 25,000 businesses trust Ramp, including my good friends at Shopify and the Boys and Girls Club of America,
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    Rich Barton is the co-founder and co-executive chairman of Zillow, a company transforming how people buy, sell, rent, and finance homes. Before Zillow, Rich founded Expedia within Microsoft in 1994 and successfully spun the company off as a public company in 1999. He served as president, CEO, and board director of Expedia and later co-founded and served as non-executive chairman of Glassdoor.

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  • #805: Philip Goff — Exploring Consciousness and Non-Ordinary Religion, Galileo’s Error, Panpsychism, Heretical Ideas, and Therapeutic Belief

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:10 The Tim Ferriss Show. I would say that it is my hope with conversations like this
    0:00:22 to reintroduce perhaps a degree of wonder and questioning and awareness in my listeners that
    0:00:29 enriches their lives. Because the how-to stuff, the tactical, practical, sort of toaster instruction
    0:00:39 type do this, do that is helpful. But sometimes the what-to-do question takes precedent over
    0:00:45 everything else and you can end up operating as something like an ant in an ant colony.
    0:00:53 And I, with these philosophical conversations, hope to open people to different perspectives
    0:00:58 and ways of looking at their own lives and the world around them. And my guest today is
    0:01:04 Philip Goff. Philip is a professor of philosophy at Durham University. His main research focus is
    0:01:09 consciousness, big topic, but he’s interested in many questions about the nature of reality.
    0:01:14 We cover a lot of ground in this conversation. He is best known for defending panpsychism,
    0:01:18 the view that consciousness is a fundamental and ubiquitous feature of the physical world.
    0:01:23 15 years ago, panpsychism was kind of a joke. It was laughed at if it was thought of at all.
    0:01:28 Goff has led a movement that has made panpsychism a mainstream position, taught to undergraduates,
    0:01:34 and widely discussed in academic journals. He is the author of Galileo’s Error, Foundations for a
    0:01:40 New Science of Consciousness, and Why? The Purpose of the Universe. He’s published many,
    0:01:45 many 50 or so academic articles and has written extensively for newspapers and magazines, including
    0:01:49 Scientific American, The Wall Street Journal, The Guardian, and many others. You can find him on
    0:01:58 Twitter, that is x at Philip underscore Goff. That’s P-H-I-L-I-P underscore G-O-F-F. And you can find
    0:02:03 all things Philip at philipgoffilosophy.com. We’re going to get right into the conversation,
    0:02:06 but first, just a few words from the people who make this podcast possible.
    0:02:12 As many of you know, for the last few years, I’ve been sleeping on a midnight luxe mattress from
    0:02:16 today’s sponsor, Helix Sleep. I also have one in the guest bedroom downstairs,
    0:02:21 and feedback from friends has always been fantastic, kind of over the top, to be honest. I mean,
    0:02:25 they frequently say it’s the best night of sleep they’ve had in ages. What kind of mattresses? What
    0:02:30 do you do? What’s the magic juju? It’s something they comment on without any prompting from me
    0:02:36 whatsoever. I also recently had a chance to test the Helix Sunset Elite in a new guest bedroom,
    0:02:41 which I sometimes sleep in, and I picked it for its very soft but supportive feel to help with some
    0:02:46 lower back pain that I’ve had. The Sunset Elite delivers exceptional comfort while putting the
    0:02:50 right support in the right spots. It is made with five tailored foam layers, including a base layer
    0:02:56 with full perimeter zoned lumbar support right where I need it, and middle layers with premium foam and
    0:03:02 micro coils that create a soft contouring feel, which also means if I feel like I want to sleep on my side,
    0:03:06 I can do that without worrying about other aches and pains I might create. And with a luxurious pillow
    0:03:11 top for pressure relief, I look forward to nestling into that bed every night that I use it. The best
    0:03:17 part, of course, is that it helps me wake up feeling fully rested with a back that feels supple instead
    0:03:23 of stiff. And that is the name of the game for me these days. Helix offers a 100-night sleep trial,
    0:03:29 fast, free shipping, and a 15-year warranty. So check it all out. And you, my dear listeners,
    0:03:37 can get between 20 and 27% off plus two free pillows on all mattress orders. So go to helixsleep.com
    0:03:45 slash Tim to check it out. That’s helixsleep.com slash Tim. With Helix, better sleep starts now.
    0:03:51 In the last handful of years, I’ve become very interested in environmental toxins, avoiding
    0:03:58 microplastics, and many other commonly found compounds all over the place. One place I looked
    0:04:05 is in the kitchen. Many people don’t realize just how toxic their cookware is or can be. A lot of
    0:04:11 nonstick pans, practically all of them, can release harmful forever chemicals, PFAS, in other words,
    0:04:16 spelled P-F-A-S, into your food, your home, and then ultimately that ends up in your body.
    0:04:21 Teflon is a prime example of this. It is still the forever chemical that most companies are using.
    0:04:27 So our place reached out to me as a potential sponsor. And the first thing I did was look at
    0:04:35 reviews of their products and said, send me one. And that is the Titanium Always Pan Pro. And the claim
    0:04:41 is that it’s the first nonstick pan with zero coating. So that means zero forever chemicals and
    0:04:46 durability that’ll last forever. I was very skeptical. I was very busy. So I said, you know what? I want to
    0:04:51 test this thing quickly. It’s supposed to be nonstick. It’s supposed to be durable. I’m going to test it with
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    0:06:29 Philip, let’s kick it off with a question about another interview, which I very rarely do.
    0:06:36 But in this particular case, I think it will offer us perhaps a road into tying a few things together
    0:06:43 for people who are listening. And this relates to an interview by a Pulitzer Prize-winning author,
    0:06:49 Gareth Cook, which ended up being one of the most viewed articles in Scientific American of 2020.
    0:06:56 Philosophy can get very abstract. It can really get out there. It can become hard to grasp or,
    0:07:03 in the minds of many, hard to apply. But let’s begin with what made that interview stick. What do you
    0:07:11 think some of the concepts or ingredients or lines, anything was that made that resonate with so many
    0:07:19 people? Rather than anything I’ve done, I think just consciousness and this strange view I built my
    0:07:29 career defending, it’s a view that somehow resonates with people in all sorts of ways. It’s been an
    0:07:37 incredible journey because it’s a view that 15 years ago was ridiculed insofar as it was thought about at
    0:07:47 all, at least in my Western philosophical tradition. But in this short time period, it’s come to be a
    0:07:53 mainstream academic position that is taught to undergraduates and is widely published on an
    0:07:57 academic journal. So it’s been an astonishing transformation, really. And it’s really been
    0:08:03 exciting to be part of that. Why does it resonate so much with people? One part of it is,
    0:08:12 I think people who’ve had psychedelic experiences, many of them have this sense that consciousness
    0:08:20 pervades the universe in a deeper sense than in the more familiar, ordinary scientific view of things.
    0:08:25 In fact, on the questionnaire for mystical experiences, you know, the proper psychological
    0:08:30 questionnaire, one of the boxes you tick is, do you have a sense that there is a living presence in all
    0:08:36 things? And so I suppose, I mean, this has not been, from my academic starting point, this was not
    0:08:43 the route I took to panpsychism. I think it solves a lot of the mysteries and paradoxes of consciousness.
    0:08:50 There are cold-blooded intellectual reasons to go for it. But many people reading about my work who’ve
    0:08:56 had psychedelic experiences, something about it makes sense. And, you know, and I’m open to thinking
    0:08:57 about that too, very much.
    0:09:05 Let’s define some terms, right? Because sometimes I think panpsychism gets a bad rap or maybe just
    0:09:11 needs a rebrand, like Patagonian Toothfish being renamed Chilean Sea Bass. Maybe that’s what panpsychism
    0:09:20 needs. I’m not sure. But I want to talk about the cold-hearted intellectual reasons or arguments for
    0:09:25 panpsychism. But in simple terms, because I think some folks can maybe conflate it with something
    0:09:33 akin to animism and add on a few layers that are perhaps unnecessary. What is, in simple terms,
    0:09:35 for a lay audience, panpsychism?
    0:09:40 That’s a good starting point. I mean, in terms of the rebrand, actually, my good friend,
    0:09:46 Annika Harris, who’s very sympathetic to panpsychism, she’s always saying, this is a terrible name.
    0:09:55 We need to rebrand it, but I kind of think it’s a bit late. It’s kind of stuck. But panpsychism is the
    0:10:02 view that consciousness goes all the way down to the fundamental building blocks of reality.
    0:10:09 Perhaps a way into that is, you know, if you start with human consciousness, that is incredibly rich and
    0:10:17 complex the result of millions of years of evolution. But consciousness comes in all shapes and sizes.
    0:10:23 You know, the consciousness of a sheep is simpler to the consciousness of a human being. What it’s like
    0:10:30 to be a snail is simpler to what it’s like to be a sheep. And as we move to simpler and simpler forms of
    0:10:38 life, we find simpler and simpler forms of conscious experience. For the panpsychist, this keeps going on
    0:10:46 right down to the fundamental building blocks with perhaps fundamental particles like electrons and
    0:10:55 quarks having incredibly simple forms of conscious experience to reflect the incredibly simple nature.
    0:10:59 There’s a common misunderstanding. People always think, oh, what are you saying? Electrons are
    0:11:05 feeling existential angst or wondering if it’s Tuesday or something. But the idea is that’s human
    0:11:10 consciousness, right? Don’t be anthropomorphic about this. You know, this is, for panpsychists,
    0:11:18 human consciousness is a sort of weird, highly evolved form of what exists throughout the universe.
    0:11:25 So there’s so many different directions we could go here. We may get into some rather gnarly questions
    0:11:35 quickly. So just to reiterate and to sort of clarify for myself or for listeners also. So from human to
    0:11:41 sheep, but all the way down to, we can certainly go to quarks and so on with the way you described it,
    0:11:49 but you would have a pool of water, maybe the water droplets, rocks, trees, the constituent parts of trees,
    0:11:54 etc. And so on, sort of as you reduce down. How would you think about that?
    0:12:01 Just one small qualification though. Yeah, it is a kind of common misunderstanding that panpsychists
    0:12:07 think absolutely everything is conscious. And it’s understandable. That’s actually what the word
    0:12:15 means, pan, everything, psyche, mind. But panpsychists don’t necessarily think literally everything is
    0:12:24 conscious. The basic commitment is that the fundamental building blocks are conscious in some very simple way.
    0:12:30 Maybe electrons and quarks, like the example I just gave, but maybe not. I mean, it’s a question for
    0:12:37 physicists, not philosophers like me. What are the fundamental components of reality? These days,
    0:12:45 many theoretical physicists are more inclined to think that our universe is made up of universe-wide
    0:12:54 fields. And particles are just local excitations in those fields. So if you combine that with panpsychism,
    0:13:02 you get the view that the fundamental forms of consciousness underlie these universe-wide fields.
    0:13:09 This gets closer to a form of panpsychism known as cosmopsychism, that the universe itself is conscious.
    0:13:14 Although again, we need to be careful. That doesn’t necessarily mean the universe is God or the
    0:13:20 universe is… It could be just the universe is just kind of this messy, blobby, nonsense consciousness,
    0:13:27 right? So that’s the idea that basic things are conscious and that many other things, of course,
    0:13:34 are conscious. Humans and animals and our consciousness is somehow built up from these simpler forms of
    0:13:41 consciousness. But it doesn’t mean every random combination of conscious particles makes something
    0:13:47 that has its own unified consciousness. So it doesn’t necessarily mean, you know, rocks and socks
    0:13:54 and tables and chairs. I remember teaching this to our undergraduates and I had a PowerPoint slide up
    0:14:00 with socks on and saying, your socks might not be conscious. And one of the students obviously took a
    0:14:06 photo of that, put it on social media. This is what we’re learning in my classes. But anyway, I think it was
    0:14:15 lighthearted. But yeah, so although some panpsychists do think literally everything is conscious. I just
    0:14:23 mentioned Annika. I think she thinks that. My friend Luke Roloff’s very good, very down-to-earth
    0:14:28 scientific panpsychist philosopher. But he does think literally everything is conscious. But even
    0:14:36 then, it’s not going to be a kind of consciousness a human being has. That is a very specific, highly
    0:14:41 organized form of information processing. Whereas if a table is conscious, it’s going to be just some
    0:14:47 meaningless, fragmented, disunified nonsense. But yeah, that’s the basic idea.
    0:14:55 So first things first, I want to give a nod to Annika Harris. She has a very extensive audio
    0:15:01 documentary that relates to consciousness. People want to do a deep dive into these subjects. But
    0:15:07 this word consciousness may be bothering people at this point in the conversation, kind of like a pebble
    0:15:14 in a shoe. Because for most people wandering about going to Starbucks and watching Netflix and so on,
    0:15:21 consciousness, they may have not taken the time to define it precisely. But the intuited sense is
    0:15:27 something along the lines of awareness. Maybe it’s awareness that you are aware of, but there’s some
    0:15:33 degree of awareness. So when you talk about a table or socks or rocks, I understand that you didn’t imply
    0:15:40 that everything has its own consciousness. But how should they think of this word when applied to what
    0:15:46 people would consider inanimate objects, for instance?
    0:15:53 It’s a really important question, because it is a little bit of an ambiguous word. And I agree
    0:16:01 with you when I’m talking to the public. People often think that it means something quite sophisticated,
    0:16:06 like self-consciousness or awareness of one’s own existence.
    0:16:08 And Philip, could I interrupt you for one second?
    0:16:08 Yeah.
    0:16:15 I thought what I might do is just kind of line up some support before we go too far into this.
    0:16:25 And are there any physicists, because some people might think of them as the most refined plumbers of
    0:16:29 reality. Sorry, guys, if that’s insulting. I just came up with that on the fly. But architects,
    0:16:35 maybe decipherers, detectives, there we go, choose your label. Are there any physicists,
    0:16:43 credible physicists, who would more or less agree with some of the positions and theories that you
    0:16:45 are describing related to panpsychism?
    0:16:54 One person that stands out here is Roger Penrose, who’s a Nobel Prize winning physicist. Fascinating,
    0:16:59 very interesting thinker. I was lucky enough to have one-to-one lunch with Roger Penrose once,
    0:17:02 kind of by chance at a big consciousness conference.
    0:17:04 That’s lucky. He’s getting up there in age.
    0:17:11 One of the organizers sat him down, and we just sat together, and we had a lovely chat about our
    0:17:19 different views. But he’s defended a view that’s very close to panpsychism. The quantum collapse
    0:17:24 is connected to the generation of consciousness. One thing, I don’t know how much you want to get
    0:17:25 into his view.
    0:17:25 Let’s get into it.
    0:17:32 He’s influenced by Gödel’s incompleteness theorem, which, not getting into too much detail,
    0:17:39 roughly proves that for any finite set of axioms, you’re not going to be able to generate
    0:17:45 algorithmically all of the truths of mathematics. This was the fascinating thing Gödel proved.
    0:17:52 And so that leads Penrose to think, well, there must be something non-computational
    0:17:59 about human mathematical thought. Because if it was just algorithmic and computational,
    0:18:04 we wouldn’t get all those truths of arithmetic that we are able to comprehend.
    0:18:11 And then where that leads him is he thinks, well, it must be at the quantum level rather than at the
    0:18:18 level where we have classical physics. And this led him in combination with scientist Stuart
    0:18:25 Hamerov to explore the less common position that consciousness is connected to quantum
    0:18:30 stuff in the brain in what we call the microtubules. So yeah, that’s absolutely fascinating
    0:18:35 position that Roger has got into. I mean, another question that might be more pertinent is what
    0:18:40 about neuroscientists? Because I suppose, you know, consciousness is in the purview of the
    0:18:44 neuroscience. The science of consciousness, I think, is part of neuroscience.
    0:18:51 So let’s hop to that. But I want to give you just a bit of trivium related to Penrose. So I followed
    0:18:59 Penrose’s work and Hamerov, very deeply interested. And I ended up, by a number of lucky coincidences,
    0:19:08 doing a week at Wadham College, where I believe he is a fellow. And his book was in my room where I stayed.
    0:19:15 And I asked someone about him. And I feel like I just missed him by a week. And I was very sad about
    0:19:16 this.
    0:19:22 He’s so open minded. He’s such so many areas of thought. Just a really fascinating figure.
    0:19:25 So neuroscientists, let’s hop into that arena.
    0:19:31 I mean, the first thing you should know about the science of consciousness is there is no consensus.
    0:19:38 There is famously, I don’t know whether you’ve heard this, the 25 years ago, the neuroscientist,
    0:19:44 Christophe Koch, bet the philosopher, David Shalmers, that this would all be wrapped up by now.
    0:19:50 We would attract, we would attract what we call the neural correlates of consciousness, those
    0:19:57 aspects of brain activity that perfectly correspond to consciousness. And he bet him a crate of fine wine.
    0:20:04 And it was a public bet. Well, was it last summer or the summer before he publicly conceded defeat on
    0:20:11 that? Because there is no consensus. But one of the major possibilities, one of the major views that is
    0:20:19 disputed and debated is the integrated information theory. And that gets us very close to panpsychism or
    0:20:27 or is even itself a form of panpsychism because it entails that consciousness is more widespread than
    0:20:33 we ordinarily take it to be. And it certainly goes into the inanimate realm. There’s two reasons this
    0:20:38 is getting thought about. I mean, maybe psychedelics is a third reason, but there’s two reasons. One is
    0:20:43 the newfound philosophical interest, but also this interest in the integrated information theory.
    0:20:47 But also just finally, I mean, I think from what we’ve already said,
    0:20:55 it becomes clear with consciousness, it is not just a scientific issue. The science is absolutely
    0:21:01 crucial and the experimental work. But with consciousness, there are so many philosophical
    0:21:09 questions we need to address. And I think actually what we’ve found is that’s part of the reason we haven’t
    0:21:15 achieved consensus. Because actually, forget the big philosophical questions. How you interpret the
    0:21:22 scientific data on the brain and consciousness depends on your philosophical assumptions. There’s
    0:21:27 a dispute among scientists about whether consciousness is at the front or the back of the brain. And
    0:21:32 actually, I think the splits on that is something to do with the philosophical assumptions. So we need
    0:21:34 scientists and philosophers working together.
    0:21:42 I want to get back to that because that’s a very meta examination of science and the scientific method
    0:21:47 that I want to get into. But since I’m a stickler for terms, the integrated information theory,
    0:21:52 can you speak to that for one moment? And I funded a fair amount of science also at Johns Hopkins and
    0:21:57 other places where I believe they developed the mystical experience questionnaire, at least in part.
    0:22:04 The integrated information theory, could you define that for us before we get back to the sort of,
    0:22:08 And for people listening, don’t worry, I keep good notes and I have a good memory. We’re going to get
    0:22:14 to the definition of consciousness outside of the broadly layperson interpretation of, say, awareness.
    0:22:18 Haven’t forgotten about it, but just because that might take us down a bunch of side alleys, I want
    0:22:22 to stick where we are for a second. The integrated information theory, what is that?
    0:22:29 So this is one of the proposals. I mean, we can maybe distinguish the sort of scientific task of
    0:22:36 consciousness from the philosophical task that, as I say it, the scientific task is which brain activity
    0:22:42 goes along with which kinds of conscious experience. And more generally, in general, what is required
    0:22:48 from a physical system to get consciousness? And integrated information theory is one proposal.
    0:22:56 And roughly, it says that consciousness corresponds to integration. You get a conscious system when the way
    0:23:03 information is stored in the system depends upon the integration between the parts of the system.
    0:23:09 They have a mathematically precise way of defining this. They represent it with the letter phi.
    0:23:17 And the proposal is that at the exact moment when a system has more integrated information in the whole
    0:23:22 than in the parts, that’s when the lights come on. That’s when you get consciousness.
    0:23:28 So, I mean, that is what is so striking about the brain. In fact, the parts of the brain that are
    0:23:34 associated with consciousness are not necessarily the parts that have the most neurons, but they do
    0:23:41 seem to be the parts that involve deep, deep integration. Each neuron being connected to hundreds
    0:23:46 and thousands of others yielding trillions of connections. I mean, maybe to connect to how computers
    0:23:53 work. If the integrated information theory turns out to be true, computers that are anything like what
    0:23:58 we currently have are actually not going to be conscious. Because the way in which information
    0:24:03 is stored in a computer is less dependent on integration. If you take out a bit of, you know,
    0:24:09 a few transistors, you won’t necessarily lose that much information. But if you take out a small part of
    0:24:15 the brain, at least comparatively, you lose a hell of a lot of information because the way in which
    0:24:22 information is stored is so much more holistic and to do with integration. And so the theory basically says
    0:24:25 that is the hallmark of consciousness. That’s what it’s all about.
    0:24:35 So let’s perhaps make a contrast of styles. And then, because I don’t want to hold out and tease people
    0:24:40 for too long, we’ll try to take a stab, or I will, I’m using the royal we, I will ask you to take a stab,
    0:24:46 just giving us a working definition of consciousness that doesn’t depend on a table asking itself,
    0:24:52 why am I here? What’s going on? And before we get to that, though, contrast and styles, perhaps,
    0:24:59 the integrated information theory seems to imply, and this is something I have zero familiarity with,
    0:25:06 so I could get this wrong, on consciousness as an emergent property. So things are simple,
    0:25:13 they get more complex, and when they reach a requisite level of complexity, where the sum of
    0:25:19 the parts is greater than the whole, as you would expect it, the lights turn on. And maybe I’m
    0:25:25 misinterpreting that. But I’m wondering if that is accurate, if you, as someone who has looked at this
    0:25:32 very deeply through philosophical lenses, would agree with that? Or does it start from the very
    0:25:37 beginning with the smallest constituent parts? Does that make any sense?
    0:25:44 It does make a lot of sense. And here you’re focusing on a key big question here, you know,
    0:25:51 chicken or egg, which comes first? The physical world or consciousness? And you know, the standards,
    0:25:56 scientific assumption is, well, it’s the physical universe that’s first, you know,
    0:26:05 particles forming complex systems, brains, and then in some of the complex electrochemical signaling
    0:26:11 in brains, consciousness pops up, it’s emergent, as you say. Whereas the panpsychist actually
    0:26:19 turns that on its head and says, no, no, no, consciousness, some story about very simple
    0:26:27 conscious entities is the foundational story. And in fact, physical reality emerges from that more
    0:26:32 basic story about consciousness. Now you asked about integrated information theory, or they call it IIT
    0:26:41 for short. And I’ve always been a little bit unsure. You know, the key figures here are Giulio Tononi and
    0:26:47 Christoph Koch, who I mentioned earlier. We had a conference recently in Sweden bringing together
    0:26:53 philosophers working on panpsychism and leading proponents of integrated information theory.
    0:26:59 And we really wrestled it out. And I actually was pleasantly surprised to realize we’re actually on the
    0:27:05 complete same page as this. I think at least the leading proponents of integrated information theory,
    0:27:13 those neuroscientists are like us philosophers of the view that it’s consciousness that’s fundamental
    0:27:17 actually, and everything else flows from there. Everything else comes out of consciousness.
    0:27:28 Is that a close cousin or does it rhyme with what Max Planck, icon, German physicist, said so long ago?
    0:27:34 I have never had the full context of this quote. And this is as good a time as any after you answer this
    0:27:39 just to give us a working definition of consciousness that can be applied in the way you would like to
    0:27:44 apply it. So Max Planck, I regard consciousness as fundamental. I regard matter as derivative from
    0:27:49 consciousness. We cannot get behind consciousness. Everything that we talk about, everything that we
    0:27:55 regard as existing postulates consciousness. So Max Planck, 1852 to 1947, Nobel Prize winning German
    0:28:04 physicist and the father of quantum theory. Was he referring to more or less what you are discussing,
    0:28:07 or did he say this in a different context?
    0:28:14 It’s fascinating what you point to there. And it’s not just Max Planck. It was a fairly widespread view
    0:28:20 among many physicists at the time. A colleague of mine who works in the history of philosophy tweeted
    0:28:27 something recently that was a quote from a physicist from the 1930s. Oh God, I can’t remember now who it was
    0:28:33 saying, of course, all physicists think consciousness is fundamental now. It’s just like, what? I think, you know,
    0:28:42 something happened in the post-war years where this all went out the window and we moved to dominance of
    0:28:48 what we call materialism. Roughly that the physical world is fundamental. We can leave it to the historians
    0:28:53 perhaps to work out what was going on there. But what was the interest of Max Planck? I mean, I should
    0:29:00 say I’m not an expert on Max Planck, but I suspect it might be something to do with quantum mechanics and
    0:29:05 some of the mysteries that have emerged since those early days of quantum mechanics. I mean,
    0:29:11 the weird thing about quantum mechanics is that if we just take the core bit of mathematics,
    0:29:19 what we call the Schrodinger equation, it seems to describe this weird world of what we call
    0:29:24 superpositions. And don’t ask me what a superposition is because nobody knows, but it’s something to do with,
    0:29:30 you know, the particle is not in this location and not in that location, but sort of in both and
    0:29:35 neither at the same time or, you know, captured with the famous Schrodinger cat thought experiment
    0:29:42 were. If you just apply the Schrodinger equation, you’ll find that the cat, before we open the box,
    0:29:47 the cat is living and dead. And there’s many cats or some of them living, some of them dead. But of
    0:29:53 course, that’s not what we ever observe. Whenever we actually observe the particle, it’s in a definite
    0:29:58 location. Whenever we actually open the box and look at the cat, if we were cruel enough to
    0:30:04 actually do the Schrodinger’s cat experiment, we’d see a definitely living cat or a definitely dead cat.
    0:30:08 What on earth is going on there? And what the early pioneers of quantum mechanics said is,
    0:30:15 well, when you make an observation, things change. And a different bit of mathematics, what we call
    0:30:22 the Born rule, comes in and tells you what you’re going to observe, or at least the probability of what
    0:30:26 you’re going to observe. So it’s a sort of bridging principle that takes you from this weird world of
    0:30:32 superpositions to the definite reality you’re actually going to observe. And, you know, the early pioneers of
    0:30:40 quantum mechanics, like Niles Bohr, they didn’t want you to ask questions about that. In fact, they hated Niles
    0:30:47 Bohr. You know, people talk about him, the people who knew him, just say he was this incredibly charismatic
    0:30:55 figure. People compared him to Jesus or Socrates. But he also ruled like a communist dictator in crushing
    0:31:01 opposition. If you ask questions about what is going on in reality to make quantum mechanics make
    0:31:06 sense, your career would be over, right? They didn’t want you asking those questions. But, you know,
    0:31:12 one answer that some people reached in the 1960s Nobel Prize winning quantum pioneer Wigner,
    0:31:19 well, maybe it’s consciousness that’s making the difference, right? Maybe that’s what’s the difference
    0:31:24 between before you’re observing the particle, and it’s in many locations and when you observe it, or before you
    0:31:32 open the box to see what’s going on with the cat. It’s the interaction of consciousness that changes reality
    0:31:38 from this wacky world of superpositions to a definite reality. And that’s been somewhat neglected over the years,
    0:31:44 But actually, some friends of mine, David Chalmers, who I mentioned, and Kelvin McQueen, have actually
    0:31:50 taken that view and explored it in rigorous detail. They don’t necessarily think it’s true,
    0:31:58 but there’s value in just analytically exploring this position, laying it out rigorously, looking at
    0:32:03 the pros and cons. So maybe that natural connection between consciousness and quantum mechanics was
    0:32:06 something to do with it. But I’m not totally sure.
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    0:33:22 We go down a number of different paths from here, of course. What is a good placeholder definition of
    0:33:30 consciousness for the purposes of how you’ve been using it in the context of panpsychism?
    0:33:36 The way the word consciousness is standardly used, I think in both science and philosophy,
    0:33:45 it just means subjective experience. Your consciousness is just what it’s like to be you.
    0:33:52 So, you know, right now you’re having an auditory experience of my voice speaking to you,
    0:33:58 visual experience of the room around you. You know, if you pay attention, you’ll notice the
    0:34:05 subtle tactile sensations of the chair beneath your body. This is just all part of what it’s like to be you.
    0:34:12 And that’s all we mean by consciousness. So now we can start to see that it make a little bit more
    0:34:17 sense that this could exist in very simple forms, because we’re not necessarily talking about
    0:34:23 conceptual understanding or awareness of your own existence. We’re just talking about experience.
    0:34:28 And, you know, maybe bedbugs could have experience. Maybe something even simpler could have
    0:34:30 very, very simple forms of experience.
    0:34:37 Thank you. And if people want to impress or confuse their friends at the next cocktail party,
    0:34:40 could they call those things qualia? Would that be a word they should throw around,
    0:34:43 perhaps? Or qualia, a different thing entirely?
    0:34:51 No, no, that’s the philosopher’s lingo, I suppose, to mean, I guess, the qualities we encounter in
    0:34:58 conscious experience. And some people think that’s really at the heart of the challenge here, the colors,
    0:35:05 the sounds, the smells, the taste. Consciousness seems to involve rich qualities, you know, the smell
    0:35:15 of coffee, the taste of mint, the deep red of a sunset. And maybe it’s that that physical science struggles
    0:35:22 with so much. Because physical science, since Galileo, has aimed to be purely quantitative,
    0:35:30 purely mathematical, purely objective and personal. And so it’s hard to see how you can bridge the
    0:35:37 explanatory gap between that purely quantitative world of physics and physical science and this
    0:35:45 subjective, qualitative world of consciousness. And in fact, one final thing, physical science kicked off.
    0:35:52 With Galileo taking consciousness outside of the domain of science for this precise reason,
    0:35:57 because he thought, correctly, I think, you can’t capture those qualities in purely mathematical
    0:36:02 language. If we want mathematical science, we’ve got to take consciousness out. And I think that’s
    0:36:07 really, I mean, this is my book, Galileo’s Era. I think that’s really at the root of our current
    0:36:12 predicaments of consciousness. We need to find a way of bringing together what Galileo separated 400
    0:36:22 years ago. This may be a naive question, but if we can explore quantum mechanics in mathematical form,
    0:36:33 and if we move from kind of Newtonian billiard balls to quantum mechanics, if quantum mechanical effects,
    0:36:40 at least in part, explain consciousness, it’s a big if, I suppose, but if, couldn’t we then
    0:36:45 reincorporate it into mathematics? Or do you think that’s a fool’s errand?
    0:36:51 I mean, you’re making the case, I suppose, that the materialist will want to make the person who
    0:36:58 thinks, no, no, we can do this. I mean, I suppose everyone agrees we haven’t done it yet. We haven’t
    0:37:06 got even the beginnings. We haven’t got even the beginnings of an explanation of how electrochemical
    0:37:15 signaling can somehow make a feeling. But yeah, I mean, I think a lot of people inspired by the success of
    0:37:20 physical science think, come on, let’s, we can get there in the end. We just need to keep pushing at
    0:37:28 this. But I suppose that’s why I think we do need to reflect maybe on the intellectual, philosophical
    0:37:36 starting points of science with Galileo. This moment when Galileo kicked things off by taking consciousness
    0:37:37 out.
    0:37:46 How did Galileo strip consciousness out? Was it incidental? Was it very deliberate? Because it was
    0:37:50 just like, okay, this is the misbehaving kid in the classroom. We need to put him in the corner.
    0:37:53 How was that done? What was the error, so to speak?
    0:38:01 Galileo wanted, and this was such a revolutionary innovation, wanted science to be just purely
    0:38:07 mathematical. That had never been done before. But he understood that the problem is the qualities we
    0:38:13 seem to encounter in our experience, the colors, the sounds, the smells, and the tastes. So he said,
    0:38:16 you know, how do we get rid of them? You can’t capture them in mathematics. You can’t,
    0:38:21 I mean, you can capture a lot, right? You can capture with color experience. You can divide
    0:38:27 up color into the dimensions of hue, saturation, and brightness, right? And you can map out a
    0:38:36 three-dimensional space there. But you can never convey to a blind from birth neuroscientist
    0:38:43 with that sort of information, the redness of red, right? You know, what it’s like to see red.
    0:38:48 Actually, there’s a great neuroscientist, Nut Norby, the late Nut Norby, he’s passed away now,
    0:38:55 who was an expert color scientist who had cones missing from his eyes, so he could only see black
    0:39:00 and white and shades of gray. And he talked in wonder, he was interested in the philosophy, talked in
    0:39:07 wonderful, rich ways about how he understood the structure of color experience, but he couldn’t
    0:39:14 quite get at the colors, the qualities themselves. So Galileo said, right, well, we need that to be
    0:39:19 outside of the scientific domain. So what he said, he stripped the physical world of its qualities.
    0:39:25 He said, you know, the colors, they’re not really in the objects. You know, this Batman mug I’ve got
    0:39:30 here, you know, the blueness and the yellowness, that’s not really on the surface of the cup.
    0:39:38 That’s in the conscious experience of the observer looking at it, or the spiciness isn’t really inside
    0:39:43 the curry. It’s in the experience, the conscious experience of the person eating the curry. So he
    0:39:49 strips the physical world of all these colors and sounds and smells, tastes. Where are they? They’re
    0:39:55 in the soul, right? They’re in the soul. That’s outside of science. And once he’d stripped the qualities
    0:40:01 away, you’ve free reign to capture everything else in mathematics. Now that was a good move because it
    0:40:09 was the start of mathematical physics and it’s led to incredible technology and consensus on this body
    0:40:15 of information. But I think we’re in a period of history where it’s gone so well. People now think
    0:40:22 that’s everything. We found the way forward. But we need to remember it’s gone so well because it was
    0:40:27 given a limited focus because consciousness was put outside of the domain of science.
    0:40:32 So I think if Galileo were to time travel to the present day and hear about these challenges of
    0:40:36 explaining consciousness in the terms of physical science, he’d say, of course you can’t do that.
    0:40:43 I designed physical science to exclude consciousness. If you want to bring consciousness back in the
    0:40:49 scientific story, we need to rethink those foundations. We need to bring together what Galileo
    0:40:53 separated. And I think that’s what panpsychism gives us a way of doing. It’s not telling us to
    0:40:59 do science differently. It’s telling us to have a more expansive scientific method that brings
    0:41:00 consciousness back into the story.
    0:41:06 Ooh, I want to explore that last part. And I would just say, I mean, for folks listening,
    0:41:11 and please excuse me, I’m operating way above my pay grade here, so I’m probably going to make
    0:41:16 mistakes. But Newtonian physics, for instance, works fantastically well for so many things.
    0:41:23 But once you have quantum mechanics introduced, it becomes very clear that it’s an excellent
    0:41:30 toolkit, but it doesn’t have a complete range of applications, let’s just say. And if you talk
    0:41:35 to any good doctor, I don’t know if this joke exists in, it’s not really a joke, I suppose,
    0:41:40 but sort of a philosophical epistemological quip, which is, you know, 50% of what we know is wrong,
    0:41:44 we just don’t know which 50%. If you talk to any really good doctor, they’ll tell you that.
    0:41:49 So there’s no reason to believe that we have anything approaching complete understanding of
    0:41:56 the physical world through the tools that we have available. How do you, you said expanding,
    0:42:03 if I’m recalling correctly, sort of expanding the scope of science to include panpsychism. Do you have
    0:42:05 any thoughts on how that might be done?
    0:42:10 I think come back to this question of we just need to explore different explanatory projects.
    0:42:18 For many decades now, we’ve been pursuing the following project, trying to explain conscious
    0:42:26 experience in terms of utterly non-conscious processes in the brain. And that project, despite a lot of time
    0:42:32 and energy and money, has gone precisely nowhere. Which is not to say the science of the brain has gone
    0:42:39 nowhere. We’ve made incredible progress. But on that particular question of how electrochemical
    0:42:44 signalling’s on the brain could make a feeling, you know, we haven’t even got the beginnings.
    0:42:52 So the panpsychist says, well, let’s just try it upside down. Let’s try the reverse of that explanatory
    0:43:00 project. You know, we start with consciousness. Can we get physical reality out of that? And I just think it’s
    0:43:06 turned out that that’s a much more fruitful explanatory project. I think actually the mysteries have been
    0:43:13 solved, essentially. And I think a lot of the resistance is, it just kind of feels weird.
    0:43:18 It takes time to adjust to these things. But look, I would just say, just contrast these two explanatory
    0:43:22 projects, right? Starting with physical science, trying to get consciousness out. Starting with
    0:43:28 consciousness, trying to get physical reality out. Which works? And I think the latter, we’ve just made
    0:43:29 much more progress on it.
    0:43:35 You know, I was just doing a little bit of searching on perplexity for people who are
    0:43:41 interested, which AI tool I am using, which tends to focus a lot on avoiding or minimizing hallucination.
    0:43:48 I thought you were metaphorically referring to front and back of the brain when you were discussing
    0:43:57 how your philosophical beliefs or what we would even call this sort of philosophical undergirding would
    0:44:03 affect your scientific exploration or interpretation. But I put in a question, what do neuroscientists
    0:44:10 believe is the neuroanatomical seat of consciousness? And the first thing that pops up, so IIT is here,
    0:44:16 integrated information theory, but global neuronal workspace theory, man, they could use some branding on that,
    0:44:23 but that’s okay. GNWT. This theory championed by Dr. Stanislas Dahin, I’m probably pronouncing that
    0:44:27 incorrectly, suggests that consciousness arises from the integration of sensory information in the frontal
    0:44:32 parts of the brain. The front of the brain acts as a sketch pad where sensory signals are combined with
    0:44:37 memories and emotions, and this information is then broadcast across the brain. IIT posits that
    0:44:41 consciousness emerges from a grid-like interconnection of neurons at the back of the brain.
    0:44:46 And it goes on and on. And then there are many other theories. The thalamus and its interaction
    0:44:52 with the cerebral cortex, thecipitotemporal area, the claustrum. That one has come up a bit with
    0:44:57 neuroscientists I’ve spoken to at a few universities. Thin sheet of neurons connected to the neocortex.
    0:45:04 Okay. Now, what do you think of the, let’s put IIT aside for a second, but just this general
    0:45:11 pursuit, the pursuit of some neuroanatomical seat of consciousness, because the answers we get are only
    0:45:18 going to be as good as our questions. And while science is excellent, the scientific method for
    0:45:23 testing hypotheses, it doesn’t always give you a great set of tools for generating
    0:45:31 the best or better questions. So do you feel like this is worth pursuing, or is there something that
    0:45:38 scientists have as a blind spot that perhaps dooms this question from the very outset,
    0:45:40 the neuroanatomical seat of consciousness?
    0:45:47 Absolutely. You know, we need the science. We’re not going to make progress on consciousness
    0:45:53 without science. And what you’ve pointed to is a really important debate. I mean, maybe just
    0:46:00 touch on another way of saying, you know, why this is so hard to make progress on. And the reason is
    0:46:08 consciousness is not publicly observable. I can’t look inside your brain and see your feelings and
    0:46:15 experiences. I can’t look inside a fish and see, you know, does it have feelings? And this leads to all
    0:46:22 sorts of ethical problems. I mean, what you can do if you’re dealing with a human being is you can ask
    0:46:27 them, right? You can, while you’re scanning their brain, maybe you can stimulate a bit of the brain.
    0:46:34 So what did that feel? And that’s really essentially the tool for doing the scientific task of trying to
    0:46:42 mirror together the invisible world of consciousness and the visible world of the brain. It’s very hard,
    0:46:49 but that’s what we try to do. But really, I think that’s where the limit is with science in regard to
    0:46:55 consciousness. Because consciousness is not publicly observable, that is all you can do. It’s very
    0:47:02 important, but that is all you can do. Try to get those correlations in the human case, and then try as best
    0:47:13 you can to extrapolate to the non-human case. But that will always leave open the why question. Why does brain
    0:47:19 activity go along with consciousness? Why should brain activity have anything to do with consciousness?
    0:47:25 And I think at that point, you need to turn to the philosophy and just look at the various possibilities
    0:47:31 that we’ve discussed. Well, maybe the physical world is fundamental and consciousness emerges. Maybe consciousness
    0:47:37 is fundamental and physical reality emerges. Maybe they’re both radically different. This is what’s called
    0:47:43 dualism. Maybe consciousness is in the soul, and that’s just separate from the body and the brain. And this is
    0:47:50 actually, for what it’s worth, been the most popular theory in human history of consciousness,
    0:47:55 that consciousness is somehow separate. But the scientific data on consciousness, important as it
    0:48:00 is, is just neutral on all those possibilities. This is what I’m so passionate about getting across to
    0:48:03 people. And I understand why people find that frustrating. And they think,
    0:48:08 no, can’t we do an experiment? You know, can’t we? I mean, maybe you should say, well, we just don’t
    0:48:15 know. All we know is the correlations. We just don’t know. Or we can try and do some philosophy. We can
    0:48:21 try and see if, can we evaluate these different options? Maybe in terms of simplicity, Occam’s razor,
    0:48:29 maybe that will get rid of the soul. Or how well their explanatory aims have gone. And I think when
    0:48:35 we do that, panpsychism just looks more plausible. I’ve talked a bit longer. If I could say one more
    0:48:41 thing about how we make progress. I think it might get to the point where what we need to do
    0:48:50 is fragment the discipline a little bit into communities of scientists and philosophers. That is
    0:48:57 to say, scientists doing experiments under certain philosophical assumptions. And that’s really actually
    0:49:05 with IIT and global workspace theory, that is kind of already going on, but not explicit. But maybe we just
    0:49:10 have to do that and see what bears fruit. You know, some neuroscientists I know don’t like that. And they think,
    0:49:16 oh, we’re not going to be taken serious as credible science. We won’t get funding. I feel that. But
    0:49:20 unfortunately, if you’re going to deal with consciousness, for all the reasons we’ve discussed,
    0:49:26 it’s not publicly observable. Science was set up from taking it out the picture. You just need to do
    0:49:32 some philosophy. So maybe what we need to do is just get society to take philosophy more seriously and to
    0:49:38 see the role that has to play in the project of finding out about reality. And then I think we’ll make
    0:49:40 progress in consciousness.
    0:49:46 So if people want to get really squirrely and explore consciousness as something perhaps
    0:49:56 non-localized or not limited to the brain, they can read a collection of different writings called
    0:50:03 Mind Beyond Brain, which was edited by David Presti. Now, if David Presti were just playing singing bowls
    0:50:09 and swinging kopal around the public square, walking around in rags, it would be one thing.
    0:50:13 But he’s a neuroscientist at the University of California at Berkeley, where he taught in the
    0:50:18 Department of Molecular and Cell Biology for nearly 20 years. Still teaches and also has worked as a
    0:50:23 clinical psychologist in the treatment of addiction and PTSD and so on at the Department of Veteran Affairs,
    0:50:28 Medical San Francisco and SF. Very interesting. Not all chapters, in my opinion, are strong,
    0:50:34 but a few will definitely provoke some very bizarre questions. So that’s something people can dig into
    0:50:42 if they’d like. Let me ask you about the hypothetical situation, which is if we made another bet.
    0:50:49 So let’s say that you bet me. You’re like, you know, 20 years from now, we’re going to figure it out.
    0:50:57 Cradle wine. Your choice. It’s like, fantastic. And it gets figured out. We somehow determine,
    0:51:02 maybe it’s with the help of quantum computing and harnessing the power from other universes.
    0:51:06 By the way, if people haven’t listened to the discussion of quantum computing I had with Steve
    0:51:10 Jurvetson quite a while back now. Go back and listen to that if you think what I just said is
    0:51:17 strange. It is. But let’s say it gets figured out. What is the payoff? This might sound also like a
    0:51:25 very dumb question. Is it trying just to resolve some deep angst and the not knowing as it relates
    0:51:30 to consciousness? Or is there more to the potential payoff if we were to somehow figure it out?
    0:51:36 You know, I actually think there are very important practical ethical concerns here.
    0:51:42 I mean, one thing we’ve touched on slightly is animal consciousness, which animals are conscious.
    0:51:50 And I mean, actually, the direction of travel has been going more and more things are conscious as
    0:51:54 time has gone on. There was recently a letter written by dozens of neuroscientists
    0:52:00 arguing that we need to at least take seriously the possibility that insects are conscious.
    0:52:04 I mean, there was a time people didn’t think babies were conscious and used to do
    0:52:11 quite horrible things on babies without anesthesia. God, and that was not that long ago. This is not
    0:52:12 the 1400s we’re talking about.
    0:52:17 You know, it’s only recently people are thinking birds and fish are conscious. So, you know,
    0:52:22 us panpsychists have taken it all away and we’re just waiting for everyone to catch up. I’m being
    0:52:28 slightly ironic. But, you know, plants, I don’t think people are at the stage necessarily where they
    0:52:32 are. Well, there are some biopsychists who think, well, they’re not panpsychists,
    0:52:37 but they think all living things are conscious. But we have learned incredible things about
    0:52:44 plant intelligence, that plants can be subject to conditioned learning, which was incredibly
    0:52:52 surprising that the extent to which trees communicate onto the ground and share information and between
    0:52:58 species, there’s cooperation and sharing of food and nutrients. And there’s just some incredible
    0:53:03 buzzing community beneath the ground. So I think, you know, as we learn more about
    0:53:09 animals and plants, it is leading people to ascribe consciousness more and more widespread.
    0:53:14 But look, I mean, this is a very serious ethical question, which things are conscious. People often
    0:53:19 think I’m going to be a vegan, but it makes it harder if you’re a panpsychist. If you’re not a
    0:53:24 panpsychist or a biopsychist, you’ve got a nice, easy, ethical dividing line. You know,
    0:53:30 plants aren’t conscious. I just won’t eat things that are conscious. But I think trees and plants
    0:53:34 are conscious, you know, and I’ve got to eat something. So it just, it really, there really
    0:53:42 is ethical issues here. The other one is people in comas who we can’t communicate with in the normal
    0:53:48 way at least. Are they conscious? Can they hear us? You know, I mean, one of the fascinating was
    0:53:56 maybe 10 or 15 years ago now that scientists were able to communicate with somebody in a coma through
    0:54:02 asking yes or no questions and saying, you know, for the yes question, I can’t remember the details now,
    0:54:07 you know, think of playing tennis. And then they observe, they scan the brain to see if the motor
    0:54:12 region was activated and communicated with someone through scanning their brain and found
    0:54:17 out that they did have meaningful thought. So, I mean, those are the two big ethical questions,
    0:54:20 I suppose. But look, I don’t think we should underplay
    0:54:31 questions that just don’t have practical significance, but are part of what it means to be a human being in
    0:54:37 sense of the noble project of trying to have our best guess as to what reality is like. I think human
    0:54:43 life isn’t just about, you know, building bridges, curing disease, working on the economy, as important
    0:54:49 as those things are. I think we want to know, what is this world we’re living in? How do we fit that into
    0:54:55 our own understanding of our meaning and purpose in this life? And so, you know, consciousness is important
    0:55:03 for that purpose too. And there’s also oftentimes practicality on the further side of something that
    0:55:08 seems impractical, or at least not immediately practical. That happens all the time in science,
    0:55:12 happens all the time in medicine, all the time in pharmaceutical development.
    0:55:16 I could give you two good examples of that, actually.
    0:55:16 Please.
    0:55:24 Where blue sky thinking has gone in. Well, the Reverend Thomas Bayes was annoyed by the atheist
    0:55:30 David Hume in the 18th century with his argument against miracles, that we should never trust
    0:55:36 miracles because it’s always going to be more likely that it was deceit or error rather than a break in
    0:55:41 the laws of nature. Thomas Bayes, Reverend Thomas Bayes, was like, what’s going on here? And he wrestled
    0:55:46 with this and he came up with a little bit of mathematics that we now call Bayes’ theorem,
    0:55:55 which is our core mathematical way of understanding evidence. It was very important in tracking the
    0:56:02 COVID pandemic. It informs a huge bit of neuroscience we call predictive processing. Another quick example,
    0:56:10 I mean, Bertrand Russell, my hero, and Gottlieb Frege, were wrestling with the very abstract question of,
    0:56:17 can we reduce mathematics to logic? Why the hell would you be worried about that? But can we just
    0:56:23 explain all of maths away? Philosophers worry about numbers. What the hell are numbers? Where are numbers?
    0:56:30 You know, Plato, back in the dawn of Western philosophy, Plato thought numbers are really out there. Some
    0:56:35 philosophers think, I don’t want to believe in this magical world of numbers, platonic heaven. Maybe we
    0:56:39 can just get it all reduced to logic. And they wrestled with this and it didn’t really work out, but they
    0:56:47 came up with predicate logic, which is, you know, been hugely important in computer science and,
    0:56:53 and God, it’s huge, loads of areas of science. So yeah. So look, we need to be, to worry about just
    0:57:00 focusing on the practical questions. You know, we need space for blue sky thinking and trying things out
    0:57:01 because you don’t know where it’s going to end up.
    0:57:07 I’m going to come back to Bertrand Russell, which I was planning on hitting regardless. But first,
    0:57:16 I thought we could explore a little bit your experience with virtual reality. And this was in
    0:57:23 the seven pages that you sent to me. Some other reading related to the present moment, which we don’t
    0:57:29 have to go to in depth, but specifically the experience you had with VR, if you could just
    0:57:36 speak to that, because part of my hope with conversations like this is just to point out to
    0:57:48 people how what we take for granted as the ordinary is so fucking crazy on so many levels that it’s worth
    0:57:53 taking a pause very once in a while to revisit it. And I thought your experience was a very eloquent
    0:58:00 way of putting that into perspective. Thank you. Yeah, this is a funny one. I suppose just,
    0:58:07 you know, when you first try VR goggles, it’s just like, oh my God, this is world and I can interact
    0:58:13 with it. And unfortunately I was with my two little kids and they wanted their turn. And obviously I only
    0:58:17 have like five minutes and I was like, it’s not fair. Why do they get to do so that? I was thinking,
    0:58:21 you know, I was just, I wasn’t going to have another go because my kids are playing with us. Oh, back to
    0:58:30 boring reality. And listen, it dawned on me. Actually normal reality, even this kind of mundane
    0:58:38 living room I was sitting in is so much richer than the best VR we have, right? You could, you know,
    0:58:47 the subtlety of touching a leaf or stroking a carpet or breathing the air. If you pay attention to the air
    0:58:52 going in your nose and, you know, I mean, there’s just so much richness in every present moment.
    0:58:58 The only problem is for some reason, I don’t know, it’s something to do with evolution probably.
    0:59:04 Us humans are sort of set up to get bored of it very quickly. And we just want the next thing that we
    0:59:11 want to get me a next Netflix drama, get me a drink to just sort of drown my sorrows. And so I just think
    0:59:22 that really dawned on me in a deep way, the importance of just trying to calm that restless
    0:59:29 boredom and just get back to the richness that the present moment has to offer. I mean, this is why I’m
    0:59:36 on my kids actually. I didn’t say this in the pages you kindly read, but I found actually, I’ve got a four
    0:59:40 year old and eight year old. Actually playing with kids can be kind of meditative, like a spiritual
    0:59:46 experiment. I mean, I’ve got a friend, I remember a colleague when they first had kids and they said,
    0:59:52 it’s really boring, isn’t it? Playing with kids. You know, in a sense it is, but you know, at first it’s
    0:59:58 boring playing role play, playing. One of my kids want to play teachers all the time, but, and it’s boring
    1:00:02 at first and you want to, I want to do something else. I want to do something more. But then if you just
    1:00:08 bear with it and you let the restlessness calm and then you absorb in it and you see, you know,
    1:00:16 the wonder of the weird way they’re thinking and the strange expressions and their unusual behavior and
    1:00:21 the richness of the present moment. And it’s just a different way of thinking about the value of
    1:00:25 meditation or mindfulness or just trying to calm yourself in the present moment. That’s the beginning
    1:00:29 of happiness, I think, isn’t it? Just getting yourself settled in the present moment.
    1:00:38 All right. As promised, Bertrand Russell, and this is going to take us into some fun territory, I suspect.
    1:00:49 Why is Bertrand Russell one of your heroes? And maybe you could speak to William James as well and answer
    1:00:49 that same question.
    1:00:57 Bertrand Russell, I think of Russell as the Darwin of consciousness. I think he, in very important work in the
    1:01:04 1920s, he sort of solved all the mysteries and, and it got actually, sadly forgotten about for a long time. And it’s
    1:01:11 only in the last 10 or 15 years, it’s really been rediscovered. Not that it was literally forgotten about, but it’s
    1:01:26 another figure to throw in from the same period, the 1920s, is Arthur Eddington, who was incidentally the first
    1:01:33 scientist to experimentally confirm Einstein’s general theory of relativity. That made Einstein an overnight
    1:01:40 celebrity. And it was a big moment, actually. It was because it was, was it between the wars, I think? And it was an English
    1:01:49 experimental scientist confirming the theory of a German or a Swiss German scientist. And a Swiss German
    1:01:55 scientist, not only confirming their theory, but their theory that overturned a couple of hundred years
    1:02:01 of Newton, right? Newton had the theory of gravity. Eddington’s observation showed that actually Einstein’s
    1:02:07 slightly more nuanced theory did better than Newton’s. So anyway, they worked together and they thought about
    1:02:12 these questions around consciousness in a really fascinating way. And without wanting to get into
    1:02:18 too much of the technicalities, I think their essential insight was that physical science doesn’t
    1:02:24 really tell us what matter is. Now, when I first heard that, I honestly thought, this is ridiculous.
    1:02:30 What are you talking about? You know, you read physics, you get this rich story about the nature of space and
    1:02:37 time and matter. But their point was, well, of course, important and rich as that is, ultimately at base,
    1:02:45 physics just gives us mathematical structure. And so in a sense, physics doesn’t care what matter is.
    1:02:49 It doesn’t care what physical reality is. It just cares what its mathematical structure is.
    1:02:54 If you get the mathematical structure, that’s all physics cares about. And, you know, Stephen Hawking
    1:02:59 famously captured this on the last page of A Brief History of Time when he said,
    1:03:06 even the final theory of physics won’t tell us what breathes fire into the equations and makes
    1:03:12 a universe for them to describe. So really, I mean, the way we conventionally think about consciousness,
    1:03:18 people tend to think, oh, we know what matter is. We know what the brain is, but we don’t know what
    1:03:23 consciousness is. We don’t know what this weird consciousness thing. Russell said, it’s precisely
    1:03:28 the other way around. We know what consciousness is by being conscious. You know what pain is when you
    1:03:34 feel it. It’s the brain. It’s physical reality. We don’t know what it is. We just know it’s abstract
    1:03:38 mathematical structure. We don’t know what fills out that mathematical structure.
    1:03:43 And so building on these insights, I don’t know how much you want to get into this. Building on
    1:03:51 these insights, philosophers have worked out ways of, if we started with the postulation of networks of
    1:03:57 simple conscious entities, so long as through their interactions, they had the right patterns,
    1:04:04 the right mathematical structures, we’d get physics out of that. We could get physics out of consciousness.
    1:04:09 I think we know from Russell, I think we know that can be done. We don’t know if we can get
    1:04:15 consciousness out of physics, but we know we can get physics out of consciousness. Why are we still
    1:04:21 banging our head against a brick wall thinking, you know, how can we get consciousness out of physical
    1:04:27 stuff? When does it, we know it can be done the other way around. We’ve made sense of that. Let’s just
    1:04:34 at least run with that as an option. I know it feels a bit weird, but you know, that’s just a cultural
    1:04:40 thing. Where does William James fit in to your life and why such an influence?
    1:04:48 I think even more than Russell, William James is my big hero. I think just something about his
    1:04:55 intellectual character, I think. If you read James, he feels like someone in the present moment. He’s
    1:05:03 just so up to date and sharp and reasonable in his thinking. But I mean, on all sorts of areas,
    1:05:08 I mean, he wrote wonderful things on panpsychism. In terms of the challenges to panpsychism, actually,
    1:05:13 the big disgust challenge of panpsychism, you know, how do little conscious things come together to make
    1:05:19 big conscious things. It’s become known as the combination problem. But William James is actually
    1:05:25 the first person wrestling with this. I also like his, you know, the stuff he wrote on religion. You
    1:05:29 know, people talk about religion, they talk about Pascal’s Wager. It’s interesting, Pascal’s Wager,
    1:05:35 but you need to read James if you’re interested in that kind of stuff. His great paper, The Will to
    1:05:40 Believe, he later thought, I think rightly should have been called The Right to Believe. And he was
    1:05:46 challenging this idea that a contemporary of his Clifford put forward, but later Bertrand Russell on
    1:05:52 the other side put forward, you know, that in terms of belief, you follow the evidence. All you need to do
    1:05:58 is follow the evidence and you’ve got strictly anything beyond the evidence you can’t go for. And James
    1:06:03 reflects on this, well, look, it’s a bit complicated. You know, the worry with going over the evidence is, well,
    1:06:09 you might believe false things, but there’s another risk, isn’t there? You might not believe true things.
    1:06:15 To some extent, he tried to justify, to some extent we can tentatively, in certain limited
    1:06:23 circumstances where there is uncertainty, where our rational argumentation and experiments can’t settle
    1:06:30 matters. Maybe it can be rational to choose to believe. And he made a real case for that. And it
    1:06:34 was absolutely fascinating. And you appreciate you’re taking a risk and you know, you’re not making an
    1:06:39 intellectual error because you know, you’re taking a risk. You know, you’re going beyond the evidence,
    1:06:45 but you’re in your right mind prepared to take that risk. It’s just a beautiful discussion and all sorts
    1:06:51 of wonderful analogies and explorations. Everyone should read William James. He’s a patron saint of great
    1:06:52 intellectual thinking.
    1:06:58 If people needed to start with one or if they were only going to read one, where would you have them
    1:07:06 start? I would suppose the most recognizable of his writing for at least an American audience would probably be the
    1:07:10 varieties of religious experience. But would you start there or would you have people start somewhere else?
    1:07:15 The one I just mentioned, Will to Believe, if that sounded interesting to you, is fairly readable.
    1:07:21 But yeah, the other, I mean, the varieties of religious experience, that is still one of the best
    1:07:28 explorations of mystical experiences, the chapter on mystical experiences. You know, a lot of it’s a
    1:07:36 psychological study and an attempt to define mystical experiences. And his definition still stands to this
    1:07:40 day. But at the end, actually, it’s interesting. He says, he asked the question,
    1:07:47 Would it be rational to trust a mystical experience? Suppose I’m having this mystical experience that
    1:07:53 seems to me there’s this higher form of consciousness at the root of all things. Would it be rational to
    1:07:58 trust that? I think many people would say, well, no, it’s just something funny going on in your brain.
    1:08:06 You know, it could be a delusion. But James says, well, we all think it’s okay to trust our ordinary
    1:08:13 sensory experiences. But, you know, that could be a delusion. We could be in the matrix. This could all
    1:08:18 be a dream. And you could say, well, we could test our senses, but only by using your senses. So it’s kind
    1:08:25 of circular. So all knowledge has to start with just a decision to trust your experience. It’s a sort of
    1:08:32 double standard. If you say it’s okay to trust ordinary sensory experiences, fallible as they are,
    1:08:38 but it’s not okay for someone having a mystical experience to trust what that seems to be telling
    1:08:43 them about reality. There’s a sort of double standard. What justifies that? And I mean, there’s a big
    1:08:49 debate, but you know, it is a really important and challenging point in foundational thinkings about
    1:08:55 knowledge. Highly recommend William James. Also, if people want an adjunct to that, there’s a book
    1:09:00 called The Varieties of Spiritual Experiences, the newer book, 21st Century Research and Perspectives by
    1:09:08 a scientist named David Yaden, Y-A-D-E-N out of Johns Hopkins. And that is also worth taking a gander at
    1:09:16 if you are particularly interested in mystical experiences, what that means, and the different,
    1:09:24 I suppose, flavors of reality that can entail. Let’s come back to Bertrand Russell. And the way I’m going
    1:09:30 to make this segue is I’m going to read something from your notes that you sent me as possible
    1:09:36 exploration for this conversation. So your last book, Why? Explored the middle ground between God
    1:09:41 and atheism. Now I’m going to paraphrase this just to make a third person, or a second person, I guess.
    1:09:47 You came out as a heretical Christian, which caused a big reaction, a heated discussion within the
    1:09:51 philosophical community, the traditional Christian saying you weren’t really a Christian because you
    1:09:56 didn’t have the correct beliefs, quote unquote, and atheist philosopher saying that you’d lost your mind.
    1:10:05 Okay. And Bertrand Russell has a book called Why I Am Not a Christian. And I’m wondering, you can edge
    1:10:11 into this however you would like, but I’m curious what you think he gets right or wrong in that book,
    1:10:17 since you see him very familiar with his work. And then I would love for you just to explain what it
    1:10:19 means for you to be a heretical Christian.
    1:10:25 Maybe I could just do those the other way around, because it might sort of help see where I’m coming.
    1:10:31 I mean, this has been quite a journey, really. I didn’t think I would return to religion. I mean,
    1:10:36 I was raised Catholic, actually, going to church every week. I was a terrible altar boy. I was always
    1:10:43 forgetting to ring the bells at the right time. And anyway, but by the time I was 14, I decided God
    1:10:50 didn’t exist. And I refused to get confirmed upsetting my grandmother. My mom sent me to see the priest who
    1:10:57 tried Pascal’s wager on me, but it didn’t work. Anyway, you know, I spent the next 30 years an
    1:11:03 atheist. But I think I’ve always been a spiritual person. You know, I’ve always talked about mystical
    1:11:10 experience in some sense, had a sense that there’s a deeper reality at the core of things. But you know,
    1:11:18 I engaged with it in my own way through engagement with nature, meditation, yoga classes, you know,
    1:11:24 and so on. I was a part of the ever-growing grouping of spiritual but not religious.
    1:11:32 More recently, I suppose, I guess, at least for me, I’ve come to see the value of the things
    1:11:38 I had in that religious community in my upbringing. You know, I think for all its faults, you know,
    1:11:46 I think religion has a unique way of bringing the community together, you know, through rituals that
    1:11:53 mark the changing of the seasons and the big moments of life, you know, birth, coming of age,
    1:12:00 marriage, death, through rich tradition, you know, going back thousands of years. And so, like, I suppose
    1:12:06 at some point it seemed to me that being spiritual but not religious, you know, I’m just talking for
    1:12:14 myself now, we’re starting to feel a bit, maybe a bit lonely, a bit unstructured, almost aimless. And I guess I’ve
    1:12:19 come to think over time that, and this is what my new book I’ve just started this week is on, there are ways of
    1:12:27 engaging with traditional religion, maybe get into, that avoid some of the real worries that people have with
    1:12:35 religion, dogmatic certainties or, you know, things we could go into, but which also allow you to gain
    1:12:44 some benefits, like a community, structured practice, a rich tradition. And, you know, I suppose what I’m
    1:12:51 interested in is just, I’ve come to find that works for me, and I suppose I’d just like to raise that
    1:12:56 possibility for others. So I’m not here saying, oh, this is the one true faith you’ve got to believe,
    1:13:00 I’m just saying, look, I’m interested in different experiments in living. And I think there’s a way
    1:13:08 of engaging with religion that perhaps not everyone is fully aware of. And so that’s what I’m trying to
    1:13:12 do there. But anyway, Bertrand Russell, yeah, I’ve talked more about this sort of personal things there,
    1:13:19 but on the intellectual matters, you know, there’s this bloody perennial debate between
    1:13:27 believers and atheists, you know, which side are you on? Richard Dawkins or the Pope, you know,
    1:13:36 who’s right, which team are you on? And I’ve just come to find over time, I think both sides of getting
    1:13:41 something right and something wrong. I think there’s things, traditional believers in God,
    1:13:46 at least the, you know, Western gods struggle to explain like the horrific suffering, why the hell
    1:13:53 would God allow cancer and earthquakes and all that? I think there’s also things that atheists,
    1:13:57 traditional atheists struggle to explain. One thing I’ve focused a lot on recent work in my why book is
    1:14:03 the fine tuning of physics for life. This surprising discovery that for life to be possible,
    1:14:10 certain numbers in physics had to fall in an incredibly narrow range, such that it’s actually
    1:14:15 incredibly improbable that a universe like ours would have the right numbers for life just by chance.
    1:14:20 You know, that’s something it’s hard to make sense of on a normal atheistic picture. So what I try to do
    1:14:27 in the why book really is just, but let’s just have a think about middle ground options. Maybe there are
    1:14:32 elegant middle ground options that can avoid the difficulties on both sides. I’m now coming to
    1:14:38 Russell. You might think I’m like a politician dodging the question, but well, this fine tuning
    1:14:45 of physics for life wasn’t there when Russell was alive. It’s just since the 70s, 80s, I mean,
    1:14:51 the late 90s, the cosmological constant, which is to do with dark energy and the acceleration of the
    1:14:58 universe. That was only 1998, I think. So this just wasn’t there for Russell. And I annoy people on X.
    1:15:04 I’ve really wound people up by saying that Bertrand Russell would probably believe in cosmic
    1:15:09 purpose now because he followed the evidence where it leads. But you know, the evidence wasn’t there in
    1:15:14 his day. And, uh, you know, but I think he would have followed that evidence. It’s hard for human
    1:15:19 beings to do, isn’t it? To sort of, you know, you get used to one thing and then the evidence changes.
    1:15:24 And the economist Keynes, there’s a famous incident. A journalist said to him, you didn’t
    1:15:29 used to think that. And he said, well, when the facts change, I changed my mind. What do you do,
    1:15:31 sir? That’s really hard for human beings to do.
    1:15:36 All right. So let’s talk about Bertrand Russell following the evidence and cosmic purpose. Cause
    1:15:42 I want to explore this. I know very little about, I suppose, how you might describe cosmic purpose.
    1:15:47 And I would like to hear more. So when people hear you perhaps refer to the constants for life
    1:15:52 on earth, right? The 30 or so fundamental constants. I mean, there is an argument to be made that,
    1:15:57 well, life would only appear if these things existed, therefore, yada, yada, yada. But we
    1:16:05 don’t need to delve into that. What I’m curious about is when people hear you say that, and that it is
    1:16:13 incredibly unlikely to happen by chance, they might take that to imply some type of primary mover,
    1:16:27 a.k.a. a god of some type. Does cosmic purpose require someone to be a theist, to believe in a
    1:16:27 god or gods?
    1:16:36 No, no. I mean, I wouldn’t go for the very traditional idea of god as all-knowing, all-powerful, perfectly
    1:16:43 good, because then you’ve got the problem of suffering. I’m bothered by what both sides struggle
    1:16:49 with, and this is why I annoy everybody, you know, because I’m annoying both sides of this debate.
    1:16:55 I think there are options, middle ground options, that can deal with the fine-tuning
    1:17:03 in terms of some kind of cosmic purpose or goal-directedness without going to the very traditional
    1:17:08 god and getting to suffering. So in the why book, I explore a few different possibilities.
    1:17:16 One is maybe laws of nature with purposes built into them. So we don’t have some kind of
    1:17:24 mind behind the universe setting things up. There’s just a sort of fundamental tendency in reality
    1:17:31 towards certain goals, maybe the emergence of life. Now this sounds a bit, in itself, a bit wacky and
    1:17:39 mystical. But actually, a couple of our most rigorous philosophers, Daniel Nolan and John Hawthorne,
    1:17:46 have actually given a very detailed, rigorous mathematical account of what such a, what we
    1:17:53 call teleological laws, so telos from the Greek purpose, laws with purposes built into them would
    1:18:00 look like. So I think like, it ends up being, you could just have a scientific proposal of just a
    1:18:05 different way of thinking about laws of nature. It’s weird in a cultural sense, but that is one
    1:18:14 option. I mean, another option is something closer to the traditional god, but a tweak on it. I’ve explored
    1:18:22 the idea of maybe a god of limited powers, who’s just not able to do whatever they want. And you know,
    1:18:28 I think we could be quite precise about what those limitations might be to yield the world we find.
    1:18:33 Or the simulation hypothesis, Nick Bostrom’s famous for exploring, and David Chalmers in his recent book,
    1:18:39 Reality Plus. You know, maybe we’re in a computer simulation, and there’s some random software
    1:18:44 engineer who set it all up. Very finally, I’ve talked too much already. The view I explore in
    1:18:50 most detail in the book is the idea that the universe itself is conscious, which again, sounds a bit
    1:18:56 extravagant at first, but actually, if you’re already a panpsychist, I think that’s already a plausible view.
    1:19:02 You already think perhaps that the universe is conscious, because you think fields are the
    1:19:07 fundamental physical things. Then it’s perhaps not too much of a step to think what this fundamental
    1:19:16 conscious thing might have certain goal-directed states, even if it’s a very alien, strange mind,
    1:19:22 very different to us. I just think we get stuck in these dichotomies. Let’s just explore these
    1:19:23 different options.
    1:19:33 So question for you on the intersection of your childhood with where you are now, I suppose, or maybe the
    1:19:43 trajectory. How did you decide to become an atheist at age 14? Was it the omnipotent, omnibenevolent
    1:19:48 contradiction with suffering in the world? Was there something else that triggered it? How did you decide
    1:19:54 that? I think it was a mix of things. Yeah, the problem of evil and suffering was part of it on the
    1:20:00 intellectual side. Also ethical things. You know, I thought Christianity had backward views on women and
    1:20:08 sexuality and, you know, time I was questioning my sexuality. And also, I think, I mean, I think fundamentally, I just
    1:20:14 thought Christianity in particular was very unspiritual. You know, I thought Buddhism is spiritual, but
    1:20:21 Christianity is about doing what the old guy in the sky wants so you get to heaven. But I mean, what I’ve
    1:20:27 discovered more recently, and this is part of why I’ve returned to this slightly non-standard form of
    1:20:35 religion, engagement with religion, is the mystical traditions of Christianity, which have always been
    1:20:41 there right back to the start, but are perhaps more prominent in the Eastern Orthodox Church,
    1:20:48 where there’s less emphasis on sin. My childhood, it was all about sin. But for the Eastern Orthodox
    1:20:54 Church, there’s nothing to do with God wanting to find someone to punish for our sins. That’s not a
    1:21:02 part of the picture at all. In fact, that was invented by the Protestant reformers 500 years ago. A lot of
    1:21:06 people in the US think that’s the essence of Christianity. Anyway, but for the Eastern Orthodox Church,
    1:21:15 it’s the fundamental story is about God and the universe becoming one, entering into a deep state
    1:21:21 of unity. That’s really the core of it. And I mean, this I had nothing about in my Catholic upbringing,
    1:21:29 but it’s something that deeply resonates with me and, you know, makes sense of a lot of my deeper
    1:21:34 spiritual experiences. I suppose, you know, it’s those elements of mysticism I thought were in
    1:21:40 just in Hinduism, Buddhism, but are actually present, not just in Christianity, but, you know,
    1:21:45 you’ve got Kabbalah in Judaism, you’ve got Sufism in Islam. That’s what I’m researching at the moment,
    1:21:51 these wonderful Islamic traditions. I’m reading a book, a classic book, looking at the exploration
    1:21:56 between Stoicism that I know you’re interested in and Sufism in Islamic,
    1:22:01 the mysticism of Islamic philosophy. So yeah, so I think there’s always been that mystical component
    1:22:07 and a way of engaging that’s, you know, less dogmatic and certain. Maybe you don’t know it’s true.
    1:22:10 Maybe it’s something you hope is true. Maybe you take it as a beautiful metaphor.
    1:22:15 There are these ways of doing it. And I think churches and synagogues would be a more interesting
    1:22:23 place if they were full of people, more full of people engaging with it in this way. I like
    1:22:26 conservatives. I don’t hate conservatives and traditionalists, but I think there can be a
    1:22:34 natural balance of progressives and conservatives. You know, the conservatives saying, you know,
    1:22:38 let’s not throw everything away too quickly. And the progressives saying, hold on, we need to update a
    1:22:42 bit. And in religion, it’s gone a little bit too much dominated by traditionalists. And I think it
    1:22:48 would be nice if we mixed it up a bit. And that’s what I’m trying to press in the book I’ve just
    1:22:49 started.
    1:22:53 We’re going to come back to some of your deeper spiritual experiences. I’m wondering if you could
    1:23:01 share one or two, but I also want to say that a lot of people listening or watching probably associate
    1:23:07 me with Stoic philosophy, Stoicism, but I actually have more books and more poetry related to Sufism in
    1:23:14 my house than anything related to Stoicism. I have quite a bit on Stoicism, but also sponsored a statue
    1:23:22 here in Austin in a statue garden. And this particular statue is of St. Francis of Assisi.
    1:23:29 And we could talk about Merton. I mean, there are origin stories that involve mystical slash direct
    1:23:35 experience in most, if not all of the major traditions people listening would recognize.
    1:23:41 And the Immortality Key is actually quite interesting read for people who haven’t checked it out, Brian
    1:23:48 Murarescu. But let’s come back to your deeper experiences. Are you willing to share one or two of
    1:23:49 those?
    1:23:56 Yeah. Yeah. Well, I’ll have to get some recommendations from you on Sufism. Let me think. I mean, I suppose
    1:24:03 what I’ve found, what I’ve been thinking recently is what I like about this Eastern Orthodox way of
    1:24:13 thinking about mystical experience is that it’s very close to certain things we find in Hindu mysticism,
    1:24:26 wisdom like Advaita Vedanta. But the end goal that you’re aiming at still involves love and sociality.
    1:24:32 I mean, I was watching something by a very good Hindu mystic, who I’m actually going to be in conversation with
    1:24:39 in a few months, talking about a metaphor that the ultimate goal is with the analogy of an ice cube
    1:24:44 melting in the ocean. You know, you just lose your identity, you’re sort of absorbed in the divine,
    1:24:53 right? Whereas in the Eastern Orthodox conception of Christianity, the ultimate goal is still,
    1:25:02 it involves unity, but still difference, right? It’s unity with God, with other people. I mean,
    1:25:09 I suppose what I see reflected in the Eucharist and it’s the sociality, a mystical sociality that is
    1:25:17 a deep sense of kind of binding people together and to something bigger. So I suppose that’s part of
    1:25:24 what’s really resonated with me. And this is not some big overwhelming mystical experience, but it’s
    1:25:34 making sense of those experiences that have always been there at my more spiritual moments. I find
    1:25:44 actually that the soft light of first very early morning or dusk, I find somehow most spiritual. I
    1:25:49 don’t know why that is, making sense of these experiences. Actually, I mean, just one more thing.
    1:25:53 It was just Ash Wednesday this week, the start of Lenten. It was.
    1:26:01 You know, I’m in an Anglican church where you get the ashes and it really touches me what they say
    1:26:09 when they say, remember that you are dust and to dust you shall return. I think what it does to me is,
    1:26:17 you know, I’ve had some worldly success in academia to an extent in public stuff. And I think at the moment
    1:26:24 of that being done, I think it was maybe last year, I think I had a very vivid sense of how my sense of
    1:26:33 myself was getting a bit reliant on that and dependent on, you know, success and, you know,
    1:26:39 my sense of who I was. And that just being told, you know, kind of brought me a bit to tears that you
    1:26:44 are dust and to dust you. You know, and I think that’s, I’ve been reading actually the great Christian
    1:26:50 mystic who was tried for heresy, Meister Eckhart. And reading about, you know, I always thought,
    1:26:55 I guess the focus on sin that was always from my childhood. I thought like, again, for Lent,
    1:27:00 you know, abstaining, I thought that’s about sin and punishing yourself and you’ve got to feel sad.
    1:27:07 But the way Eckhart sees it is, and the way he interprets passages from the Bible about sacrifice,
    1:27:15 it’s just about getting away from your reliance on these things, your sense of yourself, your sense
    1:27:23 of happiness, getting down to something more real and fundamental at the core. And so some of the ways in
    1:27:29 which through engaging with a rich tradition, I’ve delved deeper into and explored my spiritual
    1:27:30 experiences, I suppose.
    1:27:37 So you said the next 30 years as an atheist. So it seems like you’ve in some form come back into
    1:27:42 the fold. Maybe you have some sunglasses and a fake mustache, but you’ve come back into the fold in
    1:27:49 some sense. What triggered that? What was the, I mean, maybe the straw that broke the camel’s back
    1:27:56 isn’t the right metaphor to use, but was there a conversation, a moment, a period of difficulty?
    1:28:00 What catalyzed that?
    1:28:06 I’d say again, as with leaving, it was a mixture of things. I could talk about the intellectual stuff
    1:28:13 we’ve already touched on, I suppose, was starting to think both sides of the God-atheism debate of
    1:28:18 something right and something wrong. And there’s got to be more to it though. There’s got to be more
    1:28:19 like direct experience.
    1:28:22 That was the intellectual stuff. That was the intellectual stuff. And that’s what led to my
    1:28:27 why book, which was earlier, at least when I wrote it, it was earlier to all this. But then on the
    1:28:32 spiritual level, well, I guess it’s what I said learning more about just from conversations with
    1:28:40 different kinds of Christian thinkers. Joanna Leidenhag is a young panpsychist theologian
    1:28:48 who writes on how panpsychism fits much better with a spiritual conception of reality. And
    1:28:53 actually, I should say there’s a bit of a divide on this. Many panpsychists like David Chalmers,
    1:29:00 Luke Rolofs, Angela Mendelovici, a very secular atheist. I think Chalmers is a bit annoyed that I’m
    1:29:06 getting into religion. It’s like, we’re trying to get this serious science. People are going to think
    1:29:13 it’s all just religion. But other panpsychists, Hedahas and Merck, Itai Shani, do see a consonance
    1:29:18 with panpsychism. So learning about the mystical traditions, learning about these conceptions of
    1:29:22 God, where God and the universe are not totally distinct. I’m not even sure I want to use the
    1:29:24 word God, you know, but I’ve started now.
    1:29:26 Tricky one, that, yeah.
    1:29:31 Maybe there’s some overlap, maybe like a Venn diagram, you know, there’s God on one side,
    1:29:36 us on the other, and there’s sort of overlap in the middle. I interpret Meister Eckhart as
    1:29:42 holding something like that. Maybe that’s why he got in trouble. So that was part of it. And
    1:29:46 I don’t know. So, I mean, one final thing, I don’t know how much of interest this is,
    1:29:50 but I mean, I always have problems with the resurrection because I mean, one, it’s not just
    1:29:54 there being miracles, although that’s part of it. You know, my answer to why there’s suffering
    1:30:00 is if there is a God in whatever sense, they can’t do anything about it, right? Or there’s
    1:30:05 just, there isn’t a God who’s letting that happen. But if there’s a God who can raise people from
    1:30:10 the dead, you know, then we’re back to, well, why don’t you do that more often? But anyway,
    1:30:18 I was reading one of my favorite biblical scholars, a guy called Dale Allison, who’s a wonderful
    1:30:26 free thinker. He’s always exploring both sides of a position and ending up places he wouldn’t like
    1:30:30 to be, maybe on a certain point of biblical interpretation. He’d like to be more liberal
    1:30:34 and he ends up having a slightly more conservative. Anyway, but he’s got a wonderful recent book on the
    1:30:41 resurrection exploring non-standard versions of the resurrection were, for example, that the
    1:30:48 resurrection experiences of the first Christians were visionary, almost mystical experiences rather
    1:30:54 than seeing and touching a body. And I was debating that this, it’s been a busy week. I was debating
    1:31:00 that with, on Wednesday with, I don’t know if you’ve heard of William Lane Craig, who is perhaps one of
    1:31:05 the biggest, most influential Christian philosophers, but he’s very, very, very, very traditional.
    1:31:11 You know, I mean, if you’re not Christian, you’re going to hell, you know, very traditional. And
    1:31:20 we had a lovely, very, very fiery debate this week. And as I knew he would be, he studies his debating
    1:31:27 opponents and he was straight in there. Panpsychism is, you know, incoherent, unscientific. This view of the
    1:31:33 resurrection is unhistorical, doesn’t make sense. But anyway, we had a, I responded and kind of went,
    1:31:39 that’s not out yet, but maybe it will be out. But, but yeah, so I suppose it was those three things has been a bit
    1:31:46 long winded. It was the intellectual stuff, that these middle ground options between God and atheism. It was the
    1:31:55 spiritual stuff, discovering these mystical traditions that resonate with me deeply. It was this weird view of the
    1:31:59 resurrection. It was discovering, actually, there’s been a big movement in philosophy of religion, thinking
    1:32:07 about the nature of faith. Reading, actually, Karen Armstrong, a wonderful historian of religion, who has
    1:32:15 argued that this focus on belief being so important in religion is like a modern corruption. She traces it
    1:32:21 back, actually. If we look at the word pistis in the New Testament that we translate as belief,
    1:32:27 it actually doesn’t mean belief in the modern sense. It has connotations of trust, engagement,
    1:32:33 commitment. And interestingly, when we first translated the Bible into English in, was it 15th,
    1:32:39 16th, 17th century, the word believe, the English word belief was closer to that. It’s close to the
    1:32:45 German word believe and to love. It had connotations of commitment, engagement. She quotes
    1:32:50 from a Shakespeare play, All’s Well That Ends Well, I think. There’s a character, Bertram, who’s
    1:32:59 looking down on Helena because she’s lowborn, and he’s told, believe not thy disdain. Believe not thy
    1:33:04 disdain. So that means sort of don’t have your heart in it. So actually, then the word believe changes
    1:33:08 meaning with the Protestant Reformation and the scientific revolution. Now it means just sort of
    1:33:14 intellectual commitment to a hypothesis about reality. So now we think that’s what you read
    1:33:20 the New Testament and you feel like Jesus talking about belief and you think, oh, he really cares
    1:33:25 about what propositions of reality you believe. That’s what salvation depends. Whereas actually,
    1:33:30 it was more about commitment, having your heart in things. So I think realizing there are the ways of
    1:33:34 engagement, you don’t have to think, this is definitely true. I felt like I was in my Catholic
    1:33:38 upbringing. This is the answer. It’s definitely true. You can be highly uncertain. You can take it as a
    1:33:44 metaphor. You can take it as a hope. You can trust it. You can be a bit heretical. And so yeah,
    1:33:50 all of these things opened up this way of engaging. And once I went down there, I’ve just got so much
    1:33:55 out of it. It’s the structure, the community, the depth of engagement has really worked for me.
    1:34:01 Let’s dig into that just a little bit. I would love to ask a few more questions because a few things
    1:34:07 hop to mind. The first, and I have in fact checked this, I’m no religious historian. So my apologies to
    1:34:12 anyone who’s offended by this, but I recall someone credible, I won’t mention their name,
    1:34:16 saying to me, they’re like, you know, it’s really a shame. There’s so much friction oftentimes,
    1:34:22 at least in the Middle East, between Jews and Muslims, because they have a few things that are
    1:34:28 quite similar. And the way it was positioned to me was in Christianity, it’s very important what you
    1:34:38 believe. But in Judaism and in Islam, it’s more important, perhaps what you do. And heavily
    1:34:43 ritualized, that can also be true in Christianity, of course. And I’ve thought about that. And then I’m
    1:34:49 going to make an awkward transition to my friend, A.J. Jacobs, who wrote a book called The Year of Living
    1:34:57 Biblically, in which he tried to follow all the Rules of the Old and New Testament. It’s intended to be a
    1:35:04 funny, but also very informative read. I learned a lot about religion from that book. But the way he put
    1:35:09 it, when he was describing his upbringing, he was raised Jewish, he said, and I’m paraphrasing,
    1:35:20 I was raised Jewish, but I am to Judaism as Olive Garden is to Italian. So Olive Garden is, of course,
    1:35:28 just this fast food chain here where you can get free breadsticks. So he was socially and culturally
    1:35:35 Jewish, but not ideologically religiously Jewish at that point. And this is going to be a whole
    1:35:44 word salad of things I’m throwing out. But I wonder then how well you can build a community
    1:35:53 or have that social fabric that religion provides, which I am often hungry for, if I’m being honest.
    1:36:00 I think there’s uncontroversially an epidemic of loneliness, and there are a million reasons for
    1:36:08 that, only some of which I’m sure we’re even aware of. But mental illness, diagnoses of chronic anxiety,
    1:36:14 treatment-resistant depression, etc., all seem to be in some type of parabolic incline. And I think
    1:36:19 connection is, I don’t want to say the antidote, but one of the strong kind of countervailing
    1:36:24 options for addressing that. And religion is appealing on that level. My parents started
    1:36:31 going to church maybe 15 years ago after never going to church, precisely for that reason. But I’m
    1:36:39 wondering how well you can cohere as a community if you don’t truly believe. There’s an article,
    1:36:46 I suppose an essay, called Why Strict Churches Make Strong Churches that talks about this and the
    1:36:52 freeloader problem and things like that. But what has been your experience in terms of the benefit you
    1:37:00 derive from a community and the degree of belief in Scripture? Because man, oh man, if we’re talking
    1:37:08 about Deuteronomy, Leviticus, I mean, if you start taking all that stuff literally, it paints a pretty
    1:37:15 rough picture for things. How do you think about that? Like, is true belief in Scripture a prerequisite
    1:37:25 for adherence to the type of rituals and so on that help bond a community? Or is that not the case?
    1:37:31 These are great questions that I’m still reflecting on and I’m still thinking about.
    1:37:37 And I think you’re certainly right in the present moment, at least in the Jewish community.
    1:37:45 There’s more of an openness to this being a cultural phenomenon and belief being less important.
    1:37:52 I remember, what was the context now? A young Jewish woman tweeted at me, maybe when I was talking
    1:37:59 about this religious stuff, oh yeah, my rabbi said when I was going to have my bar mitzvah and I said,
    1:38:04 oh, I don’t believe in God. And the rabbi said, no, no, no, the rules don’t have any gods but me.
    1:38:08 Right? So it’s a negative. It doesn’t matter if you don’t believe at all. Just don’t have any other
    1:38:14 gods. That was a nice twist. I suppose what I’d like to see is just a little bit more openness
    1:38:23 to that in the Christian community. And to what extent is it possible? I mean, certainly Karen
    1:38:32 Armstrong thinks this kind of focus, strong focus on belief is a more recent adaptation. Her book,
    1:38:37 I mean, her great book, The Case for God, which is a bad title, I think, because you think it’s going
    1:38:46 to be some proof of God or something, but it’s not at all. It’s a history of religion and she divides
    1:38:53 religion into two epochs. Part one, which she calls the unknown God, which goes from 50,000 BC
    1:39:01 to 1500 AD. And then what she calls the modern God is from 1500 AD to the present moment. So she thinks
    1:39:06 there is some radical shift in this focus on, you know, with the scientific revolution and the
    1:39:13 Protestant reformation on belief, which propositions do you believe? Of course, it has always been true
    1:39:20 in Christianity from the early centuries, at least we’ve got, you know, from the fourth century when
    1:39:24 the Roman empire under Constantine became Christian, you know, we have, he got this council and we have
    1:39:30 the official creeds, but it’s another question. It’s a subtly different question. Did you have to
    1:39:35 believe them? So there was a big fight about which are the correct ones, but do you have to believe
    1:39:42 them? Armstrong thinks if we’re to be more accurate historically, what believe should mean is commit.
    1:39:46 So you should be saying, instead of saying, I believe in one God, Father Almighty, you should
    1:39:52 be saying, I commit, I engage with that. I have my heart in that. That’s really what they meant by
    1:39:58 those terms. And, you know, the emphasis on the non-literal, you know, with the mystical traditions
    1:40:05 that have always been there, that they would look at an allegorical understanding as in some sense,
    1:40:09 I mean, Origen, who I’ve been researching for this new book, who was, when’s Origen? Second century,
    1:40:16 I think. He was in a sense, a bit of a heretic, but he was sort of before it was properly defined,
    1:40:20 but he’s one of the most influential Christian thinkers of the early days, one of the fathers
    1:40:27 of the church. And he had this idea of the three levels of understanding scripture. The first level
    1:40:31 is the literal meaning, you know, what stuff, what people did, if there’s miracles and so on. Yeah,
    1:40:36 that’s okay. But then the next stage is the moral, right? What is the moral meaning? And
    1:40:42 then the deeper and higher stage, he thought, was the allegorical. And what is going on here
    1:40:44 at a spiritual allegorical level?
    1:40:52 What would be an example of an allegorical understanding of a portion of the Bible or a story?
    1:41:00 Let’s just take the central idea of Jesus, right? I mean, what has always resonated with me with that,
    1:41:07 even when I, my long period of not being any part of this, was the almost sort of turning upside down
    1:41:13 of worldly values that were identifying God, not with the king in the castle, you know,
    1:41:20 but with the naked, executed peasant, right? The guy who hangs out with outcasts. And that was,
    1:41:25 I mean, his wonderful recent book, Dominion by Tom Holland, which is again, a history of the influence
    1:41:32 of Christianity. What a bloody radical idea that was. It was ridiculous that, you know, some of the
    1:41:39 earliest critiques of Christianity very, very early were sort of the figure of the crucified Jesus with
    1:41:46 a donkey head on. It was just ridiculous that this was the most humiliating punishment. And what this
    1:41:51 is supposed to be God, I mean, this is, whether that’s literally true, whether it, but what it stands
    1:41:58 for, to me, it reveals something deep and ultimate, whether or not it’s literally true, deep and ultimate
    1:42:04 about what is important and what is of value. The first shall be last, the last shall be first. And
    1:42:09 I don’t know, sometimes with Christianity at the moment in the US, it doesn’t, it seems like this
    1:42:14 is a little bit forgotten, but Holland talks about what an impact it had on the Roman empire,
    1:42:21 that suddenly, you know, the poor and the weak had moral value to Roman aristocrats. This is like,
    1:42:24 wait, what are you talking about? Another thing he talks about, actually, I’ve always thought,
    1:42:30 I don’t have a traditional view on sexual ethics in Christianity, but he talks about actually how
    1:42:39 valuable no sex before marriage was in those early days, because we’re talking of a time when slaves
    1:42:48 and women had no rights, obviously. And to an extent, obviously a limited extent, it prevented rape,
    1:42:54 because if you were going to be a Christian Roman, you had to wait till marriage. And,
    1:42:59 you know, obviously this didn’t work, but you can see a role for it. Maybe it’s a role that
    1:43:05 we don’t need to so much cling to that original meaning. I mean, like in the way, here’s a good
    1:43:09 example of what’s changed with Christianity. It used to be totally universal. You couldn’t charge
    1:43:16 interest. That was a sin. Now, you know, these days, yeah, usury. These days, no Christians
    1:43:21 that I know of hold that because of our understanding of the modern market economy. We reinterpret these
    1:43:27 things. But what about being gay, right? Why haven’t we re-understood that? I mean, many Christians
    1:43:31 have, but many Christians haven’t in a modern understanding of sexuality. I think that’s because
    1:43:36 there are fewer liberals and progressives in the church now. And, you know, I mean, it has changed.
    1:43:40 It has, in my church, the English church, we haven’t got all the way to gay marriage, but we’ve got
    1:43:46 blessings on gay couples. But yeah, so what my aspiration really is, you know, get more liberals
    1:43:51 involved in these things, not to get rid of the traditionalists, but to have that beautiful, healthy
    1:43:55 equilibrium. There’s always been that, you know, there’s always been radicals. There’s always been
    1:44:01 progressives that have been mixing it up and moving it forward. You know, Aquinas was bloody radical at
    1:44:09 the time. Now it’s the official Catholic church philosophy, you know? So I think there’s possibilities
    1:44:10 that are unexplored here.
    1:44:21 Without your childhood experience with Catholicism, do you think you would have returned to, in some form,
    1:44:27 or re-entered Christianity? Or do you think, since you mentioned, at one point at least,
    1:44:34 you felt that Buddhism or Hinduism were more spiritual, do you think you would have perhaps
    1:44:37 ended up in a different camp, slightly different camp?
    1:44:44 One thing I will say just to preface that is, it’s not obviously wrong to me that you will
    1:44:52 choose what you feel culturally comfortable with. Because I think these matters are very uncertain.
    1:44:56 I mean, if you get to a point where you think, no, this religion, this other religion, different to the
    1:45:01 one I was raised with, definitely, definitely true. Then, you know, okay, probably the rational thing to do
    1:45:08 is to convert. But if you’re like, in a situation where it’s very uncertain whether any religion is
    1:45:13 true, it’s very uncertain which. And I think it makes sense if you’re from a Muslim background,
    1:45:21 that fits with your identity. And it would be such a shift to become a Christian. Maybe even if you
    1:45:25 think, if you happen to think, I’m not saying they should think this, but if they think Christianity is
    1:45:30 a bit more likely to be true. But if it’s still so uncertain, you know, I think it could be rational
    1:45:36 to just stay with what’s going to really work for you and fit with your community and your identity. I don’t
    1:45:39 think God cares that much which team you’re on.
    1:45:45 William Lane Craig would absolutely kill me for saying that. But I suppose it matters. I suppose it matters
    1:45:50 if you think you’re going to hell if you’re not Christian. He’s got a good answer. I researched him a lot
    1:45:54 for this debate we had this week. And I discovered he’s got a good answer to the question of what about
    1:46:00 countries who’ve never heard of the gospel, right? And so don’t become Christian, you know,
    1:46:05 more so in history, but even to the present day. His answer is, well, they wouldn’t have turned to
    1:46:10 Jesus anyway, because God knows what you’re going to do. And God has set things up that they wouldn’t
    1:46:19 have become Christians anyway. So it’s okay that they’re going to hell. Anyway, I mean, he’s a great
    1:46:25 philosopher, a very bright guy, and probably the most influential Christian thinker at the moment.
    1:46:26 So we need to balance things out.
    1:46:32 That’s a tough one. That type of like sort of theological determinism. It raises questions
    1:46:38 about the value of all those missionaries that have been sent about. Or then we get into free will and
    1:46:39 like all sorts of stuff.
    1:46:44 He does. He’s got a complex story. He does believe in free will. He thinks it’s compatible to say you’ve
    1:46:48 got free will, but God knows what you’re going to freely do. This is part of what we debated,
    1:46:52 actually. I don’t think that makes coherent sense. But anyway, just to answer your question,
    1:46:58 I mean, who knows? It’s partly cultural, but, you know, I do find things of, I mean, this
    1:47:04 Eastern Orthodox way of mystical tradition makes a lot of sense of my spiritual experiences for the,
    1:47:09 I think at the moment for me, more so than the Hindu stuff I used to believe in,
    1:47:15 for me personally, at least. And I just, I do love the teaching and character of Jesus. And I just
    1:47:20 think he was, I did a talk recently, I don’t know if I should say, I did talk recently at a very,
    1:47:25 very right-wing audience in Oxford on this stuff. And I said, those of you who haven’t read the Bible,
    1:47:30 Jesus is pretty damn woke. I was just trying to wipe people up. But anyway.
    1:47:35 That’s a hell of a Molotov cocktail of an opener for that audience.
    1:47:36 He had a bit of a gasp.
    1:47:37 Yeah.
    1:47:43 You know, the story of the Good Samaritan, right? Which is, Jesus told that story because he was
    1:47:48 asked, who is my neighbor, right? And why did he tell a story about a Samaritan? Because they were
    1:47:55 the hated ethnic group of his listeners, right? So, you know, I said to this audience, if he was
    1:47:58 telling that story today, the Good Samaritan would be, I don’t know, a Muslim immigrant or
    1:48:03 a trans woman. Then I did, I thought, try and have a bit of going against polarization. Or maybe
    1:48:08 if Jesus was talking to a load of liberals, maybe the Good Samaritan would be wearing a MAGA hat.
    1:48:14 Who knows? I don’t know. But, you know, basically you say, look, the people you hate or the people
    1:48:21 who are different, they should be. But that’s just like radically light years ahead of its time. I mean,
    1:48:28 Tom Holland makes this good case that the ideas of human dignity, which shaped the abolition of
    1:48:34 slavery and the civil rights movement were rooted in these radical ideas of equal human dignity.
    1:48:38 So I do think there’s, you know, there’s something very special for me there. But at the end of the
    1:48:39 day, these matters are very uncertain.
    1:48:49 So aside from the, I have to ask again, forgive me, but aside from the beauty of the liminal spaces
    1:48:55 during the crepuscular hours of dawn and dusk and the beautiful red of a sunset, have you
    1:48:59 experienced anything you would describe as a mystical experience?
    1:49:06 I would say not full blown, no, not to the two terms I could use. I suppose I think a mystical
    1:49:11 experience is the more full on thing, but then there’s this wonderful term, numinous, to mean
    1:49:11 the sort of…
    1:49:12 It’s a great word.
    1:49:16 A sense of, maybe mini mystical experience.
    1:49:17 Mystical light.
    1:49:23 I mean, I did psychedelics when I was a teenager and, you know, had some very deep experiences.
    1:49:28 I don’t know why I didn’t sort of in, in my twenties and thirties, but now I’ve got young
    1:49:36 kids. It’s hard to find time to do some psychedelics or have a 17th dimension, have a, have a 10 day
    1:49:41 meditation retreat. Annika Harris is always telling me I’ve got to do a 10 day meditate. I don’t know
    1:49:46 why I didn’t actually do that when I had the chance, but yeah, I mean, as I get older, actually
    1:49:50 before I proposed to my wife, she didn’t know I was going to propose. I was talking about
    1:49:55 like, when I retire, what do you do when you retire and play golf? I want to have a sort
    1:50:00 of semi monastic existence, you know, kind of long period. And she was like, why are you
    1:50:03 telling me this? I don’t know. I just wanted to know.
    1:50:07 She’s like, Oh fuck. What did I sign up for here?
    1:50:12 Well, I wanted her to know this before I asked her. We were in the mountains in Austria and
    1:50:16 then we went outside and I said, do you want to marry me? Anyway. But yeah, so I think, I
    1:50:20 think I would like to, you know, maybe when the kids are, as I get older, I don’t want to
    1:50:26 carry on trying to be, what am I trying to do? I don’t know, be successful in whatever
    1:50:30 I’m trying to do for the rest of my, this is one thing actually that’s religion has helped
    1:50:35 me with the thing. You know, you never find happiness that way. It’s never enough. You
    1:50:40 know, you want to sell more books or get more views or get more money. I have an idea that
    1:50:48 I want to, as I get older, slowly lapse into monasticism. Maybe a bit of help from some
    1:50:52 ayahuasca or something, but yeah. So maybe I’ll have more mystical experience at that point.
    1:50:57 But I think at the moment I would say I’m confined to the numinous. And to that extent, you know,
    1:51:02 it’s evidentially, it’s, it’s not that significant. You know, I’m open to, it could be a delusion,
    1:51:08 you know, but I’m choosing, thanks to William James’s inspiration, I’m choosing to trust these
    1:51:14 numinous experiences and to trust this Christian mystical way of understanding them and to work
    1:51:19 with them and engage with them. And, and I’m loving it. I’m getting a lot out of it. And,
    1:51:23 you know, people think religion is all about the afterlife or something, but I’ve found living
    1:51:29 in hope of a greater purpose has made me less bothered about my personal success. And it’s just
    1:51:34 really opened me up a lot more to just enjoy what the present moment has to offer friends,
    1:51:35 family, and so on.
    1:51:41 So I want to explain something I said earlier, which was related to the number of books on
    1:51:49 Sufism. And the reason for that is not a particular interest in Islam, although I do think there
    1:51:56 are interesting aspects of that to explore. And if you’re interested in Dune, the book and not
    1:52:00 the movies, although I thought the movies were very well adapted, but they basically stripped
    1:52:08 all Arabic and Islamic influence from the book, like Lisan al-Gaib, one of the many Arabic phrases,
    1:52:13 the tongue of the unseen. So digging into some of the etymological origins of the words used in Dune
    1:52:22 adds another layer of fascination to it. But the reason for these books is because I enjoy the poetry
    1:52:32 poetry and I find the poetry to be beautiful and capture for me the, I suppose, essence of mystical
    1:52:40 experience, which I’ve been fortunate enough to have myself on a number of occasions incredibly well
    1:52:47 without using the G word or other words that I rightly or wrongly have developed somewhat of a mild
    1:52:53 allergic reaction to, right? So Christian mystics have some beautiful writing, but it tends to be a
    1:53:01 little heavy on God and Jesus for my, and not for my taste, it’s just that the strong connotations
    1:53:09 lead my mind to wander when I want to be immersed in the poetry itself. And so if we’re looking at,
    1:53:17 say, Halaliza Gafuri’s relatively new translations of Rumi, as an example, or much of the poetry of
    1:53:23 Hafez, both of which I would recommend, I can work with taverns. I can work with getting drunk on wine.
    1:53:32 I can work with many of the metaphors that are used. The caravan. I mean, many of these evocative phrases
    1:53:41 are enough to immerse me in the language. And I think what’s trying to be transmitted without pulling me
    1:53:50 into some type of political distraction or childhood experience that subtracts rather from adds to the
    1:53:56 experience. So a lot of it is poetry, not all, but a lot of it is certainly poetry. And then broadly
    1:54:04 speaking, I suppose mystics, and I’m sure people would disagree with this, but accounts of firsthand
    1:54:11 experience with what they may consider divine. These make for fascinating reading for me.
    1:54:17 And certainly if you look at, if you really take a microscope to the origin stories of a lot of
    1:54:23 these religions, I mean, it becomes very plausible that most, if not all of them started with direct
    1:54:30 experience of some type that rhymes with many of the descriptions you would find in the books that
    1:54:37 I’m looking at on my bookshelves as an example. So stoicism can be a little sterile. I’d say stoicism
    1:54:48 for me, incredibly helpful, incredibly powerful as a tool for reducing suffering, but it doesn’t,
    1:54:57 to my reading of it, give you a whole lot in terms of increasing joy and subtraction alone doesn’t add the
    1:55:06 good. So for that, I tend to stray from stoicism into epicureanism and different types of mysticism
    1:55:09 and so on. So that’s, that’s the background.
    1:55:15 That’s all absolutely fascinating. Well, I’d love to get some of those recommendations. Maybe I’ll just,
    1:55:22 for the super literature and poetry and yeah, it sounds, that is really working for you and that’s
    1:55:28 wonderful. And yeah, I mean, I think you’re definitely right that the great religions do seem
    1:55:35 to begin with experiences. I mean, you know, in the Christian case, it seemed to be what they called
    1:55:43 the resurrection, seemed to be this explosion of strong experiences that the early Christians had
    1:55:49 after Jesus had died. And you can make of that what you will. I prefer to think of it as visionary
    1:55:53 rather than seeing and touching a body. But there does seem to have been some historians thing. I
    1:55:59 mean, even atheists, I mean, Bart Ehrman is our best atheist Bible scholar. We’ll certainly concede
    1:56:07 that there were these radical experiences by people like Peter and Mary Magdalene that kickstarted the
    1:56:11 Christian movement. So I think you’re right, it comes back to experience. But I mean, I share your
    1:56:18 issues with the connotations of the word Jesus, the word God. First of all, what I’m trying to do is
    1:56:23 shift things. Actually, one thing I wrote on this when I had my going public as a heretical Christian,
    1:56:29 I wrote this thing for Eon magazine, people might be interested in. And I borrowed something from
    1:56:36 another writer whose name escapes me now. Rather than using the word Jesus, use the Jewish word Yeshua.
    1:56:40 Just to kind of defuse it a little bit.
    1:56:45 Because I know, I think of a certain kind of US Christian, a certain kind of very distinctive,
    1:56:51 which is not what I’m talking about and not my experience. And the word God as well, yeah.
    1:56:56 Well, what do you think I should use for God in this book? What should I, you know, the transcendent?
    1:56:57 Oh, that’s a tough one.
    1:57:04 Actually, do you know, William James used the term the more with a capital M, you know, which I think is a nice.
    1:57:05 I like that.
    1:57:08 Or the divine, or yeah, I don’t know. It’s all I’m still wrestling with.
    1:57:10 Divine’s tricky too.
    1:57:11 I like the more.
    1:57:15 And I’m going to get a bunch of angry posts on social media.
    1:57:23 I don’t have anything against, on some fundamental level, the word God or anything with Jesus either.
    1:57:31 It’s just that oftentimes God is not defined well enough to justify the life or death debates
    1:57:34 and fighting that happens around the term, if that makes sense.
    1:57:40 And there are a lot of words that cause trouble in life if not defined.
    1:57:52 I should also just qualify, when I mentioned the direct experience, I was not referring to necessarily the stories in the Bible,
    1:58:01 but also the possibility that, for instance, the acacia tree is prevalent in parts of the Middle East.
    1:58:07 The root bark of which, it might be the leaves actually, somebody could correct me here, I’m going to be mixing things up,
    1:58:16 contain DMT, NNDMT, and then also the prevalence of Syrian rue, which contains monoamine oxidase inhibitors.
    1:58:19 What else is a combination of those two things?
    1:58:21 Ayahuasca, as an example.
    1:58:27 So, the point being, to render the NNDMT bioactive, it is entirely possible that people in the ancient world,
    1:58:37 as people and animals, by the way, have figured out that certain psychoactives can be sort of orally bioavailable.
    1:58:42 This comes back to Brian Murray, as given some of his writing, if people want to explore that.
    1:58:48 But this is definitely, it’s definitely a clear and present topic on my mind.
    1:58:55 The place of religion and the seemingly, people might come after me for this also,
    1:59:00 but like evolved instinct for something resembling religion.
    1:59:07 I don’t know if it’s functional, if it’s vestigial, but could be that, and this would be my position,
    1:59:10 that I don’t think humans are unique at all in being conscious,
    1:59:15 but I do think we may be unique in our awareness of mortality and ultimate death.
    1:59:20 And that presents quite a quandary.
    1:59:26 And religion offers some, at the very least, salve for that.
    1:59:28 Anyway, that isn’t a very pointed question.
    1:59:30 It’s more of a rambling.
    1:59:36 Fascinating possibility, the role of psychedelic substances in formation of religion.
    1:59:39 And, you know, I would say that wouldn’t undermine it, right?
    1:59:44 I think that doesn’t mean these experiences are delusions or, you know, and I’ve got hope,
    1:59:49 I think as we have engaged more with psychedelics and there is more of an openness.
    1:59:53 Actually, you know, I mean, I wrote this book, I modestly titled Why the Purpose of the Universe.
    2:00:01 I mean, a similar book was written 10 years ago, more than 10 years ago, 15 years ago nearly,
    2:00:06 by the great philosopher Thomas Nagel called Mind and Cosmos.
    2:00:09 And he got absolutely destroyed in reviews.
    2:00:13 He was saying, oh, he’s lost his mind.
    2:00:16 Whereas Thomas Nagel is a better philosopher than me.
    2:00:21 I’m not saying this is a better book, but it had a much warmer reception.
    2:00:24 It got a five-star review in Popular Science magazine.
    2:00:27 It got, you know, I’m honestly not saying this to boast.
    2:00:30 I’m not, I just, it’s a sign of cultural change.
    2:00:33 Most of the reviews said, I don’t agree with this, but it was a good book.
    2:00:39 But anyway, I think that’s a real sign of that there’s a greater openness to some of these
    2:00:41 things that are going, it’s certainly a greater openness to spirit.
    2:00:44 I think new atheism is a bit passé now, isn’t it?
    2:00:47 And I think there’s a great openness to spirituality.
    2:00:57 I suppose I’m exploring whether that can connect with traditional religion in a very uncertain,
    2:00:59 mildly heretical way.
    2:01:02 And whether for some people could get something out of that.
    2:01:05 And I’m just trying out that option, I suppose, if you like.
    2:01:08 Something interesting seems to be happening, I think.
    2:01:10 For sure.
    2:01:17 I remember a few years ago, I was at an event, and the topic of the table, we were organized
    2:01:19 into small groups for every dinner.
    2:01:27 And you would have set topics, and somebody would try to facilitate the said topic or question.
    2:01:33 And the topic was something along the lines of, what are your predictions for the next three
    2:01:33 to five years?
    2:01:36 And this was, I guess, two or three years ago.
    2:01:45 And one of the people at my table was one of the strongest figures, biggest figures in the
    2:01:48 evangelical Christian movement in the United States.
    2:01:52 And we all had a fantastic conversation.
    2:01:55 I ended up going first or second.
    2:02:03 And my answer was, I think there’s going to be an explosion of interest in…
    2:02:08 religions that have seen an exodus on some level over the last few decades.
    2:02:18 And there’s also going to be a proliferation of new religions, new churches to meet the hard
    2:02:44 and the mass communication through social media and separate the signal from the noise from a sort of scientific, like rational materialist worldview is going to become so hard.
    2:03:03 And I’m not saying it’s not a worthwhile objective, but so hard and really impossible for the vast majority of people who are not trained to filter through those things and don’t have firsthand access to scientists, that there will be, for all of those reasons and more, a return to religion.
    2:03:12 If you look at also then adding the accelerant of psychedelics to that, which I have very mixed
    2:03:16 views on these days, by the way, which is just to say, like the Eleusinian mysteries, okay, if
    2:03:22 you have a handful of people after a long time are inducted into consuming some derivative of
    2:03:25 ergot, which would be similar to say LSD, that’s one thing.
    2:03:34 But when you have the potential of tens of thousands, hundreds of thousands, millions of people taking these substances, nothing like that has ever happened before in the history of humankind.
    2:03:37 So we’ll see what type of mixed blessing that is.
    2:03:52 But it’s been fascinating to see how many new churches have been established in the U.S., which on some level, I think, are largely created to provide constitutional protection if you are using psychedelics as a sacrament, right?
    2:04:09 So it’s a legal protection, but how once the horses are out of the barn and people have formed these churches and religions, they actually become interesting in and of themselves as religions, even without the added psychedelic sacraments.
    2:04:21 So you see, say, former conservative Mormons in Utah splintering off and creating religions that incorporate both Christianity and psychedelic use.
    2:04:39 And I mean, there’s some itch that these things, whether the sort of Abrahamic traditional religions or the newer religions scratch, that it’s difficult to put a finger on, but it’s also pretty hard to refute, it seems to me.
    2:04:39 I don’t know.
    2:04:42 I mean, I don’t know what’s going to happen.
    2:04:47 I mean, there’s been an increase in paganism here, and my wife’s not religious.
    2:04:53 I take the kids to church on my own, and she was thinking of exploring Wicca at some point.
    2:04:56 I would have loved to say in church, where’s your wife?
    2:04:57 Oh, she’s a witch.
    2:05:02 Yeah, I don’t know.
    2:05:08 For me, I think spirituality is important, and I think more and more people are appreciating that there’s a role.
    2:05:14 For something that’s structured that brings people together.
    2:05:24 You know, there are powerful forces in the world, powerful forces showing hatred, division, you know, something that grassroots brings people together, connects them to something greater.
    2:05:29 You know, I suppose that’s what I believe in, and that’s what I would like to encourage.
    2:05:34 I’m trying one way of doing that, engaging in a slightly different way with the traditional religions.
    2:05:39 But, you know, I’m excited if other people are trying different things, and let’s see where it goes.
    2:05:42 Let’s see where it goes, indeed.
    2:05:43 Two last questions.
    2:05:45 These are pretty quick ones, I suspect.
    2:05:47 This is the billboard question.
    2:05:58 So if you could put anything on a billboard, metaphorically speaking, to get it in front of millions, hundreds of millions of people, take your pick.
    2:06:03 Can’t be anything commercial, of course, but it could be a quote, an image, doesn’t need to be your quote.
    2:06:06 Anything at all, something you’d want to convey to a lot of people.
    2:06:07 Do you have any thoughts for what you would put on it?
    2:06:15 I guess I’m torn between the sort of, the more intellectual things, the drier things, or the things to do with kind of meaning.
    2:06:22 And, I mean, on the former, I suppose I’m more passionate about the importance of philosophy, and we need to, sometimes you can’t just do experiments.
    2:06:25 Sometimes you need to make judgment calls, but that’s kind of boring and dry.
    2:06:32 I mean, I suppose in terms of more meaning of existence kind of things, I think, touching on what we said earlier, I suppose,
    2:06:42 because I think one of the things I feel I’ve learned as I’ve got older is the importance of trying to not start from what do I want, what’s going to make me successful,
    2:06:49 to try and orientate yourself to what contribution can I make?
    2:06:52 How can I make the world a slightly better place?
    2:07:01 If your fundamental life goal is making me more successful, that’s not going to end well, you know, because it’s never enough.
    2:07:05 It never, I mean, I think I’m kind of lucky that I’m not that bothered about money.
    2:07:07 I’m not really into power, really.
    2:07:10 I don’t really, but I do have a bit of an ego, do you know what I mean?
    2:07:17 I do want to be respected philosophers, but it’s never enough you’re always sort of jealous of someone who’s doing better.
    2:07:30 So I think the more one can try, and it’s not easy, right, to just continually orient your life to reality outside of yourself and just trying to make a contribution.
    2:07:33 That’s actually, that’s what I do in prayer, actually.
    2:07:37 I pray last thing at night and meditate first thing in the morning.
    2:07:40 So I think, you know, talking to God at night, listening to God in the morning.
    2:07:50 And, you know, I think in prayer, I just orientate myself to sort of try and never, it works perfectly, but try and make your life goal, making some kind of contribution.
    2:07:57 And I find that just takes the pressure off you and does really just free you up.
    2:07:57 For sure.
    2:08:01 To just enjoy what the present moment has to offer.
    2:08:14 So yeah, so I suppose, I was trying to think, you to my billboards, you saying about this, and I was thinking, it made me think of these signs you stop in the war saying, don’t ask what your country can do for you, ask what you can do for your country.
    2:08:17 You know, that’s in a sort of spirit of nationalist war effort.
    2:08:18 That’s not what I’m getting at.
    2:08:23 But maybe, you know, something like, don’t start from what do I want, start from how can I contribute?
    2:08:25 And I sort of think happiness flows from that.
    2:08:29 So something like that, a bit more, I need an editor, don’t I?
    2:08:31 So if it’s sharpened up a bit, we’ll be on the billboard.
    2:08:35 We’ll take it to Madison Avenue.
    2:08:36 We’ll figure it out.
    2:08:39 And Philip, where are the best places for people to find you?
    2:08:41 Is it philipgothphilosophy.com?
    2:08:43 Is that the best place to point people?
    2:08:46 Yeah, that’s my website that I try and update regularly.
    2:08:55 It’s got academic stuff and popular articles and lots of videos and complete archive of the media stuff I’ve done that I try to keep up to date.
    2:09:04 I spend too much time arguing on, well, it used to be X and then all the liberals have gone to Blue Sky and I’m doing both.
    2:09:09 I kind of worry about this bit of a divided community, so I’m arguing on both.
    2:09:11 And it’s interesting the different reactions you get on.
    2:09:14 But yeah, I spend too much time arguing on.
    2:09:18 That’s been really useful, actually, for learning this thing.
    2:09:23 You know, I think when my book first came out and I was on sort of Joe Rogan and stuff,
    2:09:25 and I think he didn’t know what the hell I was talking about.
    2:09:26 It was like my fault.
    2:09:33 But part of what’s helped me communicate with a general audience, I think, is arguing with ordinary people on X and Blue Sky.
    2:09:38 And yes, if you want to have an argument, it’s getting bit, I can’t keep up with it these days.
    2:09:40 But have an argument with me there if you want to.
    2:09:42 I have a sub stack I just started.
    2:09:45 I try and do something every month on a sub stack.
    2:09:52 If you want to pick a fight and have an argument with Philip, then I suppose X is the best gladiatorial arena for that.
    2:09:54 Oh, the books, Galileo’s error and why.
    2:09:57 They’re a great read, I hear.
    2:10:02 And as far as the great place to argue goes, the dose makes the poison, folks.
    2:10:04 So just be careful with your dosing.
    2:10:05 Philip, this has been so fun.
    2:10:10 Thank you for taking the time to have such a wide-ranging conversation.
    2:10:11 I really appreciate it.
    2:10:13 And I took a bunch of notes for myself.
    2:10:16 I’ll be revisiting the show notes when they’re put together.
    2:10:20 And is there anything else you’d like to say or point people to?
    2:10:23 Any formal complaints you’d like to lodge publicly?
    2:10:26 Anything at all you’d like to add before we wind to a close?
    2:10:29 No, that was just to say thank you.
    2:10:30 I think you’re right.
    2:10:36 It has been a wonderful, we had a good session on the panpsychism and a good session on the religion stuff.
    2:10:42 And I’ve learned a lot, actually, about Sufism and lots of, yeah, I want to think a lot of things I want to follow up there.
    2:10:49 They’re going to be very useful for this book I’ve just started that hopefully I’ll write if I can spend less time arguing on X.
    2:10:52 Philip underscore Goff.
    2:10:53 Yeah.
    2:10:56 Yeah, thanks so much.
    2:10:58 Let’s stay in touch.
    2:10:58 Absolutely.
    2:11:00 Yeah, thanks, Philip.
    2:11:07 And for everybody listening, as usual, we will have show notes with links to everything we discussed and probably more at tim.blog slash podcast.
    2:11:13 And until next time, be just a bit kinder than is necessary to others and also to yourself.
    2:11:15 Thanks for tuning in.
    2:11:17 Hey, guys, this is Tim again.
    2:11:20 Just one more thing before you take off.
    2:11:22 And that is Five Bullet Friday.
    2:11:27 Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
    2:11:34 Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday.
    2:11:35 Easy to sign up.
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    2:11:45 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week.
    2:11:47 It’s kind of like my diary of cool things.
    2:11:59 It often includes articles I’m reading, books I’m reading, albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
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    2:12:13 So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
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    2:12:21 Type that into your browser, Tim.blog slash Friday.
    2:12:23 Drop in your email and you’ll get the very next one.
    2:12:24 Thanks for listening.
    2:12:36 In the last handful of years, I’ve become very interested in environmental toxins, avoiding microplastics and many other commonly found compounds all over the place.
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    2:13:00 It is still the forever chemical that most companies are using.
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    2:13:45 And then I’m going to test it with a snake sear because I want to see how much it retains heat.
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    2:14:46 As many of you know, for the last few years, I’ve been sleeping on a Midnight Luxe mattress from today’s sponsor, Helix Sleep.
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    Philip Goff is a professor of philosophy at Durham University. His main research focus is consciousness, but he is interested in many questions about the nature of reality. He is most known for defending panpsychism, the view that consciousness is a fundamental and ubiquitous feature of the physical world. He is the author of Galileo’s Error: Foundations for a New Science of Consciousness and Why? The Purpose of the Universe.

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  • #804: Robert Rodriguez, The Wizard of Cinema Returns — The “Fear-Forward” Way of Life, How to Overcome Self-Doubt, Learning to Love Limitations, and Counter-Intuitive Parenting That Works

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:09 The Tim Ferriss Show, where it is my job to interview world-class performers, to break down
    0:00:15 how they do what they do, what are the frameworks, tools, influences, so on and so forth that have
    0:00:22 helped make them who they are. My guest today is back. At long last, he is one of my most
    0:00:28 requested guests for a follow-up, Robert Rodriguez. He is a film director, screenwriter,
    0:00:33 producer, cinematographer, editor, and composer. He does everything, absolutely everything.
    0:00:38 And to give you an idea of the genesis, while a student at the University of Texas at Austin,
    0:00:44 UT Austin, that’s right here in my backyard, in 1991, Rodriguez wrote the script to his first feature
    0:00:50 film while sequestered at a drug research facility as a paid subject in a clinical experiment. I’m not
    0:00:57 making that up. That paycheck covered the cost of shooting his $7,000 film El Mariachi, which won the
    0:01:04 Award at the 1993 Sundance Film Festival, and became the lowest budget movie ever released by a major
    0:01:09 studio. If you want the full story on that, listen to our first conversation, which you can find in the
    0:01:15 show notes. Rodriguez wrote about these experiences in Rebel Without a Crew, a perennial guide for the
    0:01:22 independent filmmaker. Really, it is a guide to bare-bones, bootstrapped entrepreneurship of any
    0:01:26 type. It’s worth reading. Then he went on to write, produce, direct, and edit a series of successful
    0:01:33 films, including Desperado, From Dusk Till Dawn, The Faculty, and the Spy Kids franchise, which is huge.
    0:01:38 Once Upon a Time in Mexico, Frank Miller’s Sin City, We Can Be Heroes. And he’s also collaborated
    0:01:44 with director James Cameron on the film adaptation of Alita, Battle Angel. His films have grossed more
    0:01:51 than $1.5 billion at the box office. Then, in 2000, I suppose somewhere in the middle there, Rodriguez founded
    0:01:57 Troublemaker Studios in Austin, Texas, which I’ve visited a number of times. It’s worth checking out if you
    0:02:02 ever have the chance. He recently directed the Lady Gaga, Ariana Grande video, Rain On Me, and episodes of The
    0:02:08 Mandalorian, and The Book of Boba Fett, and launched Brass Knuckle Films, an investable action film slate.
    0:02:13 What does that mean? If you’ve ever wanted to pitch Robert Rodriguez a film idea, or get profit
    0:02:19 participation in action films and sequels, he tells you all about it in this conversation. But there are
    0:02:26 lots of tactical takeaways, lots of actionable bits of advice that you can use, and that is his style. He
    0:02:33 had an entire dossier of things he’d been collecting over the last nine, 10 years since our last conversation
    0:02:39 that he wanted to share on this podcast specifically. So, you can find him on x at x.com
    0:02:47 slash Rodriguez, R-O-D-R-I-G-U-E-Z, and on Instagram slash Rodriguez at Rodriguez. He’s Rodriguez everywhere.
    0:02:54 So, now, just a few words from our sponsors. We’ll get right to this very, very practical tactical
    0:03:01 conversation with Robert Rodriguez. Listeners have heard me talk about making before you manage for
    0:03:05 the years. All that means to me is that when I wake up, I block out three to four hours to do the most
    0:03:11 important things that are generative, creative, podcasting, writing, etc. Before I get to the email
    0:03:18 and the admin stuff and the reactive stuff and everyone else’s agenda for my time. For me, let’s
    0:03:24 just say I’m a writer and entrepreneur, I need to focus on the making to be happy. If I get sucked
    0:03:29 into all the little bits and pieces that are constantly churning, I end up feeling stressed
    0:03:35 out. And that is why today’s sponsor is so interesting. It’s been one of the greatest
    0:03:42 energetic unlocks in the last few years. So, here we go. I need to find people who are great at managing.
    0:03:48 And that is where Cresset Family Office comes in. You spell it C-R-E-S-S-E-T. Cresset Family Office. I was
    0:03:54 introduced to them by one of the top CPG investors in the world. Cresset is a prestigious family office
    0:04:00 for CEOs, founders, and entrepreneurs. They handle the complex financial planning, uncertain tax
    0:04:07 strategies, timely exit planning, bill pay, wires, all the dozens of other parts of wealth management,
    0:04:12 just financial management that would otherwise pull me away from doing what I love most, making
    0:04:18 things, mastering skills, spending time with the people I care about. And over many years, I was
    0:04:23 getting pulled away from that stuff at least a few days a week, and I’ve completely eliminated that.
    0:04:28 So, experience the freedom of focusing on what matters to you with the support of a top wealth
    0:04:35 management team. You can schedule a call today at CressetCapital.com slash Tim. That’s spelled C-R-E-S-S-E-T.
    0:04:41 CressetCapital.com slash Tim to see how Cresset can help streamline your financial plans and grow
    0:04:48 your wealth. That’s CressetCapital.com slash Tim. And disclosure, I am a client of Cresset. There are
    0:04:52 no material conflicts other than this paid testimonial. And of course, all investing involves
    0:05:00 risk, including loss of principle. So, do your due diligence. Way back in the day, in 2010, I published
    0:05:07 a book called The 4-Hour Body, which I probably started writing in 2008. And in that book, I
    0:05:15 recommended many, many, many things. First-generation continuous glucose monitor and cold exposure and
    0:05:21 all sorts of things that have been tested by people from NASA and all over the place. And one thing in
    0:05:27 that book was Athletic Greens. I did not get paid to include it. I was using it. That’s how long I’ve
    0:05:34 been using what is now known as AG1. AG1 is my all-in-one nutritional insurance. And I just packed up,
    0:05:40 for instance, to go off the grid for a while. And the last thing I left out on my countertop to remember
    0:05:47 to take, I’m not making this up, I’m looking right in front of me, is travel packets of AG1. So,
    0:05:51 rather than taking multiple pills or products to cover your mental clarity, gut health, immune health,
    0:05:58 energy, and so on, you can support these areas through one daily scoop of AG1, which tastes great,
    0:06:02 even with water. I always just have it with water. I usually take it first thing in the morning,
    0:06:05 and it takes me less than two minutes in total. Honestly, it takes me less than a minute.
    0:06:11 I just put it in a shaker bottle, shake it up, and I’m done. AG1 bolsters my digestion and nutrient
    0:06:17 absorption by including ingredients optimized to support a healthy gut in every scoop. AG1 in
    0:06:23 single-serve travel packs, which I mentioned earlier, also makes for the perfect travel companion. I’ll
    0:06:28 actually be going totally off the grid, but these things are incredibly, incredibly space-efficient.
    0:06:31 You could even put them in a book, frankly. I mean, they’re kind of like bookmarks.
    0:06:36 After consuming this product for more than a decade, I chose to invest in AG1,
    0:06:41 in 2021 as I trust their no-compromise approach to ingredient sourcing and appreciate their focus
    0:06:48 on continuously improving one formula. They go above and beyond by testing for 950 or so contaminants
    0:06:53 and impurities compared to the industry standard of 10. AG1 is also tested for heavy metals and 500
    0:07:00 various pesticides and herbicides. I’ve started paying a lot of attention to pesticides. That’s a
    0:07:05 story for another time. To make sure you’re consuming only the good stuff. AG1 is also NSF
    0:07:09 certified for sport. That means if you’re an athlete, you can take it. The certification
    0:07:15 process is exhaustive and involves the testing and verification of each ingredient and every finished
    0:07:21 batch of AG1. So they take testing very seriously. There’s no better time than today to start a new
    0:07:28 healthy habit. And this is an easy one, right? Wake up, water in the shaker bottle, AG1, boom. So take
    0:07:34 advantage of this exclusive offer for you, my dear podcast listeners, a free one-year supply of liquid
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    0:08:01 Optimal minimal. At this altitude, I can run flat out for a half mile before my hands start shaking.
    0:08:02 Can I ask you a personal question?
    0:08:05 Now would it seem an appropriate time?
    0:08:10 what if I did the opposite? I’m a cybernetic organism living tissue over a metal endoskeleton.
    0:08:14 The Tim Ferriss Show.
    0:08:24 All right. Dr. Rodriguez, here we are again.
    0:08:25 Yes.
    0:08:27 It has been almost 10 years.
    0:08:28 Can you believe it? 10 years.
    0:08:32 And I can’t believe it’s been almost 10 years, number one.
    0:08:37 My decision to go bald early was helpful in making me look somewhat similar to the way
    0:08:38 I always wear a black shirt.
    0:08:43 And some people may not know also when I first moved to Austin, which is coming up on eight
    0:08:50 years, also nuts. I did not have any plates or silverware at my house.
    0:08:56 And I invited you over for dinner, not even thinking of this. And you’re, you’re kind enough
    0:09:02 to bring over. I still have it. This red plate and a couple of your like dungeon forks and
    0:09:03 knives. Yeah. So thank you for that.
    0:09:04 Sure. Absolutely.
    0:09:12 And a lot has happened in the last 10 years and we’ve continued to hang out and talk and
    0:09:17 you have a whole new bag of tricks. Our first conversation was a barn burner of an episode.
    0:09:18 Yeah.
    0:09:25 People were super excited by it. There’s a lot of tactical advice and you have explored a
    0:09:28 lot. You have found a lot. You’ve fine tuned a lot.
    0:09:33 You stumble upon new things. You stumble upon them literally, you know? So yeah, we adopt
    0:09:36 them and I’ve stored them away so I can tell you about them.
    0:09:36 Look at this.
    0:09:39 And I’ve stored 10 years worth of stuff.
    0:09:46 So we opened the vault and here we are. Let’s just start with a very broad question. I mean,
    0:09:49 what are some of the things that come to mind that have happened since we last spoke?
    0:09:55 Well, what’s wild is just like a month ago, we just put out an audio book for the first
    0:09:59 time for Rebel Without a Crew. The book that kind of started it all.
    0:10:00 And when was that published?
    0:10:01 In the 90s.
    0:10:02 It was like 95.
    0:10:02 Yeah.
    0:10:08 Because I remember Desperado, Dust Till Dawn, Four Rooms, and that book all came out within
    0:10:09 four months. And my son.
    0:10:10 My first four.
    0:10:11 Five things.
    0:10:12 It was a packed four months.
    0:10:13 I’ll never forget.
    0:10:19 But it was full of stories and my diary on how I did mariachi. And it really, to this day,
    0:10:23 people come up and say, not only did it help them start becoming a filmmaker, but it helped
    0:10:30 them start their own business. It just applied to so many things. The idea of just taking on a big
    0:10:33 challenge, betting on yourself, going where no one else is. That’s very entrepreneurial stuff.
    0:10:38 What’s wild, though, is I hadn’t read it since I wrote it. So when I had to suddenly do an
    0:10:44 audio book for it a couple months ago, I was astounded. I’d forgotten so much of the details.
    0:10:51 And I was like, now I see why it was so inspirational. It blows your mind. Because when you’re younger,
    0:10:57 six months feels like six years. But now when you hear the dates, because the dates of my journal,
    0:11:05 how quickly I go from clearly clueless and penniless filmmaker, making a movie, having the idea,
    0:11:12 having a movie, doing it by myself, trying to sell it to Spanish home video, to instantly being the
    0:11:16 toast of the town. It’s just unbelievable. You could see why people would read the book and just drop it
    0:11:21 and go, I got to go make something. Because the only reason that happened is because he took action.
    0:11:23 He got up and made that movie.
    0:11:31 What do you hear most from that book from readers? Because one that pops up a lot from our episode,
    0:11:38 because we talked about it a bit, and also stuck with me in the book, was, and I’m sure you have a
    0:11:44 better way to phrase this, but basically making a list of assets, right? Not focusing on what you don’t
    0:11:44 have.
    0:11:45 Yeah, focus on what you do have.
    0:11:50 Right. So if you got a turtle and you have a pit bull and you got a friend who’s a school bus
    0:11:52 driver, it’s like, all right, we’re going to figure out how to work that into the script.
    0:11:57 And it’s all point of view, right? It’s like, you can really concentrate on what you don’t have
    0:12:02 in life. And that becomes your focus. And then that becomes your life. All the things you don’t
    0:12:06 have, but you never get. But when you leverage what you do have, it’s all about leveraging what you do
    0:12:12 have. It’s also a thing I call freedom of limitations. Like, if we had to make a movie
    0:12:17 right now with this room, that’s it. It’s kind of very freeing. It’s like, okay, this is all we
    0:12:21 have to work with. You can come up with a million ideas. When you can do anything, remember, we’re
    0:12:22 trying to make a short film.
    0:12:23 Oh, I know.
    0:12:26 When you’ve got unlimited, it’s harder, is it not?
    0:12:30 I have to say, that was one of my great embarrassments.
    0:12:31 We’re going to talk about it.
    0:12:36 We are going to talk about it because it’s exactly what we’re talking about. Because you can do
    0:12:41 anything. And a lot of times when you can do anything, you can’t do anything because it’s
    0:12:47 too wide. So the smaller aperture, the fact that I had very little things was a blessing. And people
    0:12:52 took that lesson, applied it to business. And the whole time I’m reading this, you can hear I’m
    0:12:57 laughing. And I stopped several times, many times during the book to update. I go, by the way,
    0:13:05 what you just heard never happened before this and never happened against it. It’s very rare. This is
    0:13:12 lightning in a bottle. And it’s like a movie. You see incredible setup, payoff, setup, payoff. Where
    0:13:17 a setup, huge setup falls in my lap. Don’t even know what to do with it. It pays off in a huge way,
    0:13:22 two weeks later. And then three weeks later, then four weeks later. And then you also see why,
    0:13:27 like, I was really bummed I couldn’t sell the movie to Spanish Home Video. I was going to sell it for
    0:13:32 $20,000 before Christmas. And the contracts weren’t through. I went home a failure. It said,
    0:13:37 Merry Christmas. I didn’t sell the movie. I was really bummed. And then you see, because it’s so
    0:13:44 a journal. One month later, I had an agent suddenly because of the movie. Good thing I didn’t sell it.
    0:13:49 I was chasing those guys down for the contract. They could have had it for $20,000. Two months later,
    0:13:50 I sell it for 10 times that.
    0:13:55 incredible. And I’m the toast of the town and getting my first movie deal. I mean,
    0:14:00 it’s unbelievable. When I was reading it, I was like, now I see why. Because when you’re living
    0:14:05 it, you don’t know how special it is until later. 30 years later, it’s like, it still is an unbelievable
    0:14:10 story. And I think it will still inspire people today. And in that example too, it makes me think
    0:14:16 of advice I got from a mentor of mine at one point. And he said, sometimes you need life to save you from
    0:14:21 what you want. Yes. Yes. In that instance, that’s what I really wanted that. And when something
    0:14:26 doesn’t work out, we think we made a mistake. Like that’s one of my favorite stories. The keys
    0:14:31 to your next success is in your failure because you followed your instinct. You got to dig in deep and
    0:14:36 look. And I show you that like, I made a movie called Four Rooms. It bombed, but I took it on
    0:14:42 instinct. Not because I thought it would make money. If I just be upset about it and be bummed about it,
    0:14:46 like, wow, I must’ve made a wrong choice. I haven’t learned anything. But if I go sift through it,
    0:14:51 the ashes of that failure, I find I got the idea for Spy Kids from that because I saw Antonio and
    0:14:55 his Asian wives look like a cool international spy couple because they’re dressed in tuxedos. And I
    0:14:59 thought, what do these two kids have to say? There’s five of those movies now. And then also it’s an
    0:15:05 anthology and it didn’t work. But I thought instead of four stories, maybe three stories, one director,
    0:15:11 not multiple directors, I’m going to try it again. Even those anthologies never work. Why would I do
    0:15:15 that? Because I just did it and I saw what I could do better. And that was Sin City. Two of my biggest
    0:15:20 movies came directly from a movie that you would consider a failure. So you only know
    0:15:25 that by journaling, by keeping track of the things that you thought were a mistake and you realize,
    0:15:31 oh, with time, that was the right instinct. But sometimes the only way across the river is to slip
    0:15:35 on the first two rocks. It’s the only way to get there. And if you don’t do it, you don’t get there.
    0:15:39 Yeah. And I’m sure we’ll talk about this more. When I talk to people and they say, yeah, I journal,
    0:15:45 right? I’m like, you do, but you should see what Robert does. And I’m sure we’ll talk more about
    0:15:50 journaling because it makes me think of one of my friend’s mother’s very sweet older lady. She was on
    0:15:57 a chairlift skiing and she’s still very active. She lives in Idaho. She was chatting up the woman next
    0:16:00 to her on the ski lift. She’s like, oh, what do you do? And the woman’s like, oh, I’m a swimmer.
    0:16:03 And she goes, oh, me too. I’m a swimmer. It was Dara Torres, the Olympian, right? So it’s kind of
    0:16:09 there’s journaling and then there’s capital J marque lights journaling, which we’ll get to. But I
    0:16:15 want to ask you first, because I just experienced this. Was it yesterday? I’m time traveling because
    0:16:23 there’s a whole warp with South by Southwest. But I got to see you on stage with your daughter, Rhiannon.
    0:16:29 Yeah. And I thought to myself, holy shit, she’s really good, right? Like I was going to clap
    0:16:35 anyway, like no matter what, obviously. But I thought to myself, wow, she’s really good.
    0:16:39 I wonder how many performances she’s done. And the answer was?
    0:16:43 I know. I waited till the end because I didn’t want to tell anybody. I want to make sure it went right.
    0:16:49 She never, ever performed before on stage or to a crowd. Yeah.
    0:16:53 But we’ll get to this thing later because I want everybody to hear this. It’s so inspiring.
    0:16:59 And I’ve stumbled upon it. It’s counterintuitive parenting. The kids step up.
    0:17:01 But we’ll get to that because it’s a big thing.
    0:17:02 Yeah. But yeah.
    0:17:05 Because it comes back to like parenting and also
    0:17:06 creating a space.
    0:17:07 Modeling and coaching, right?
    0:17:09 And creating a space for them to flourish.
    0:17:10 And creating a space for them to flourish.
    0:17:14 Not just capability, but confidence into other people.
    0:17:16 Yeah. I stumbled upon it.
    0:17:16 Okay.
    0:17:18 I’ll tell you where it started. It started on Spy Kids.
    0:17:19 All right.
    0:17:25 My kids were much younger than my two actors. My two actors were eight and 11, Alexa and Daryl.
    0:17:30 And my kids were younger. You know, when you’re learning how to raise kids, you tend to go a
    0:17:35 little easier on your kid. Not to the Spy Kids because they’re actors. I’m treating them like performers.
    0:17:39 So they were having to do, there’s no kid stuntmen. They’re having to do their own stunts.
    0:17:44 They’re having to do the daily, daily challenges, mind-bending challenges for these little kids
    0:17:48 to be action stars. They’re like mini Tom Cruises that you’re just throwing them in. There’s no
    0:17:54 training for that. And at the end of the day, I would just see them become so confident and super
    0:17:55 human. The actors.
    0:18:01 Even today, the actors. And I would tell myself, I need to make sure I challenge my own kids like this.
    0:18:07 Because I saw them go from just regular kids into super kids over the course of those three films.
    0:18:12 So I started putting my kids making movies with us. Like one of them came up with Sharkboy Lover Girl.
    0:18:17 I put them in as actors, as stunt kids. And I kept thinking, I wonder if they’re going to really
    0:18:22 resent me later for putting them to work at a young age because it wasn’t their passion. These two kids
    0:18:27 that were in the movie, they wanted to be actors. That’s a different that they chose. But I tried it
    0:18:32 anyway. It was an experiment because I thought maybe it’ll give them a cup. And boy, it is just opened up a
    0:18:37 whole world. All right. So we’re going to come back to that. Yeah, it is big.
    0:18:40 And I’m going to tell you some famous people that it’s inspired. And you’ll go like, oh,
    0:18:44 it was directly because of something I told them. All right. All right. So we’re going to get to that.
    0:18:52 Now, right next to Rhiannon, there is a huge screen. And there are other things that were
    0:18:59 being launched slash announced. So what else? Oh, yeah. The reason we had a big party at my studio
    0:19:06 on the back lot of my studio, which still has that huge 90,000 square foot Alita set, because I’m
    0:19:11 resourceful enough to put it in a corner of my studio where I could keep it. Since 2016,
    0:19:15 we built it with steel support beams so we could have forever. It’s the largest standing set in the
    0:19:18 country, if not the world. No kidding. Well, because they mow them down after each movie,
    0:19:23 because the next movie is coming in. But I put it in a corner of my big section of my studio so we
    0:19:28 can have it to film for Mexico, for other cities. We’ve used it on every movie since then. So we had
    0:19:33 our party back there to announce this new movie company that I’m doing because I realized I have
    0:19:39 so many resources there. You’ve seen my studio. I’ve got that huge set. I’ve got all the vehicles,
    0:19:44 every prop we’ve ever made, every costume. And usually that savings gets passed on to studios,
    0:19:49 but they just piss it away. Because it’s just like they got so much overhead. So I thought,
    0:19:53 let’s make a slate of action films. It’s called brass knuckle films. Just action. Because action,
    0:19:58 there’s an international appetite always. In fact, if you were to ask Netflix right now what they need,
    0:20:02 they would say, action, action, action. We don’t have enough action. So let’s make something that
    0:20:08 everyone needs and wants. A slate of four pictures, only that fans are usually an afterthought.
    0:20:13 They’re only like, right now, people are showing their movies at South by Southwest to get the fans,
    0:20:16 to get their friends to go spend money on their movies for the privilege of seeing the movies.
    0:20:21 What if they made money on those movies? So you, for the cost of a badge, can invest into my
    0:20:26 brass knuckle films for a slate of films. That means you got four bites of the apple.
    0:20:31 One of those is going to make money and sequels. And you share in all that because you’re at the ground
    0:20:36 floor of development. And that’s the revolution that we’re doing. And people come up to me all the
    0:20:40 time with movie ideas saying, I got an idea for you. And they tell me and they’re ready to give
    0:20:45 it to me. It’s like, no, you get to come be a co-creator because one of the movies in that slate
    0:20:49 is going to be picked from one of the fan investors. And even at the lowest level,
    0:20:53 everyone gets to pitch us their action movie idea. And the top 20 gets to pitch it directly to me.
    0:20:58 So you can be a co-creator and fan, but there’s other perks. The perks alone would get you great,
    0:21:01 but it’s not crowdsourcing. It’s not Kickstarter. You’re actually an investor.
    0:21:07 We’re using Republic, which is, uh, you know, can use even an unaccredited investors can come
    0:21:11 invest in this. And it’s a platform, an investing platform. They’ve done it in sports and other arenas,
    0:21:17 but this is now for film and my movies, especially because I’ve got all my resources to keep the budget
    0:21:23 slow. Like, you know how much the original John Wick cost? No idea. 20 million. Okay. 20 million.
    0:21:28 The last one was a hundred as the audience grew. So we’re making budgets between 10 and 30 million.
    0:21:35 That’s like a, a lower to mid range budget, right? Right. That’s not a lot of money for the chance to
    0:21:39 make something that could turn into the billion dollar franchise that it is. Yeah. We just keep
    0:21:43 making bites at the apple. One of those is going to turn into that. It’s like a hundred capital.
    0:21:48 I mean, it’s, it’s, and it’s so fun because the fans, people, the other thing people always ask me,
    0:21:52 you want me to believe, could you kill me in your movie? I’d love to die in your movie. Can you just
    0:21:57 have me die in your movie? Chop my head off, run me over, shoot me. Everyone wants to die. So that’s one of the
    0:22:02 perks. So you put in enough money, you get to die on screen in a creative way. So it’s a lot of fun.
    0:22:05 I miss somebody comes in and they say, Hey, I like that. I like the model a lot.
    0:22:10 I want to take 90% of it. Are there kind of limits on what investors can do?
    0:22:14 Yeah. This is just for the, the develop. This is true. Like, give us money. Cause we already have,
    0:22:17 we can get the money for an action film. We can already fund the whole thing.
    0:22:19 Yeah, sure. I mean, the international buyers alone,
    0:22:22 and we could keep the domestic and sell it to all these guys.
    0:22:27 You like sell the foreign rights and use that to kind of sell the foreign rights to go ahead and
    0:22:31 make it if we want, or if we have such a big idea, we could take it to a studio and get all the freedoms
    0:22:35 of an independent film. We have a lot of avenues cause they just need it. This is the thing. The
    0:22:40 problem is they don’t know how to make an action movie at a price because they have too much over
    0:22:41 and they’re just too big. They spend so much.
    0:22:47 And that’s why John Wick was an independent movie. That’s why Beekeeper wasn’t in the movie because
    0:22:53 you can go make those for less, but there’s always an appetite. We’re not making dream projects or,
    0:22:57 you know, art films, you know, we’re not, this is going to be just things that put food on table
    0:23:03 because I want the fans to win because it’s going to be one, a great story. And two, they should,
    0:23:07 they should enjoy it because they’re the ones when, when you’ve made a movie at a studio,
    0:23:11 you don’t even know what you got. Yeah. Then you take it to the fans and show it to them
    0:23:16 in a private screening. They give you notes and then you go, oh, we screwed that up. We got to go
    0:23:20 fix that. We got to reshoot that. They’re brought in at the end and then told to go spend their money
    0:23:25 on it. Yeah. It should start with the fans and as well as finish with the fans. So that’s the
    0:23:29 revolutionary thing we’re doing because it’s just like rebel that I could. It’s part of my whole
    0:23:36 democratizing the process, making it, removing the smoke and mirrors and letting us all enjoy that
    0:23:44 process together because I’ve seen the phenomenon of creating a new label, a label on yourself,
    0:23:48 a label on a business. And we’ll get to that. Cause I have it written down. You’ll see the value of
    0:23:52 brass knuckle, but I’ll tell you where I did it before. Cause this is something that’s happened
    0:23:57 since our last 10 years and it’s a mind blower and it ties into what the first thing you asked about
    0:24:03 family. All right, sweet. So before we get there, I am so curious because you’ve written and I’m sure
    0:24:11 you’ve read a lot of scripts. If you get 100, 200, 400, 500, who knows pitches?
    0:24:14 Okay. Pitches, right. So you’re not getting a script.
    0:24:14 No.
    0:24:16 So what form does the pitch?
    0:24:20 Well, we’ll give a format. It’s short. It’s like, you could be like, it should be less than
    0:24:25 five minutes. So maybe two or three pages at the most, maybe one to three pages, something to tell
    0:24:29 your story. And if you’ve already written, I’ve had a lot of people come and say, I have an action
    0:24:33 script for you. Can I enjoy? I said, well, come be an investor and you can pitch it. I tell you,
    0:24:39 I’ve sold more pitches from scripts I’d already half written or written. Cause I know more about the
    0:24:43 story. I really know it. So when I go to pitch it, it’s very easy for me to tell you the story.
    0:24:48 You’ve got a much better chance than someone who’s just making a pitch, but I will give you a format.
    0:24:52 We’ll teach. I want to train people how to do it so that they know. So it’s kind of a film school too.
    0:24:57 Can you give us just a teaser of some of the ingredients of, of a good short pitch?
    0:25:01 A good pitch is anything that if you, if we could sit here right now and I could tell you a story
    0:25:08 about, you know, there’s a guitar player who comes into town. He’s all you want. Music is his life.
    0:25:12 And that’s all he thinks about. All he wants to do is find a place for somebody,
    0:25:17 you know, to hire him. He goes into a bar in this new town that he walks into.
    0:25:23 They don’t hire musicians. He leaves. Second later, a guy with a guitar case full of weapons comes in,
    0:25:28 shoots the place up because he’s after the main bed honcho to leave a message.
    0:25:34 So now the word gets out, find the guy in black with a guitar case full of weapons. It’s a mistaken
    0:25:39 identity thing. By the end, he’ll become the guy with a guitar case full of weapons. And he becomes,
    0:25:45 every movie is like a ballad, a sad, tragic ballad. He’s going to meet somebody. She’s going to help him.
    0:25:49 She’s going to die. And he goes to the next town, but no longer can play the guitar because he gets
    0:25:55 his hands shot. So now he has to become that thing. That’s it. That’s a pitch. But I can tell you that
    0:26:00 pitch because I already made that movie. I already wrote that script. It was harder when I was first
    0:26:05 just trying to figure it out. I was just taking little cards, but a pitch could be something like
    0:26:10 that where I would see the potential in it and go, this one, we can still work on it. We’re going to hire
    0:26:16 a writer. It’s that seed of an idea that gets people to stop and listen that you want to find.
    0:26:20 That’s the lightning in the bottle. Sometimes it’s just the idea. And everyone’s got an idea,
    0:26:25 just like everybody wants to get killed in the movie. So it’s like, this is how we’re going to make it fun
    0:26:29 for the fans. Because who’s going to consume it at the end of the day? It’s the fans, not the zombies
    0:26:34 in suits that are up there who don’t even watch these movies. I go up there, the disconnect blows my
    0:26:38 mind. You go talk to some, not all executives, but you go to some studios, you can tell they don’t
    0:26:43 pay to go see a movie. They don’t watch movies. They don’t love movies. It’s a business. And then
    0:26:47 you go talk to the fans. I was just South by Southwest. They’re losing their minds. They tell
    0:26:52 you about all the movies they’ve seen, about all the things they collect. They should be sharing in that,
    0:26:55 not the executives. They’re just going to piss it away.
    0:27:03 So you’re very good at hooks. So before we start recording, when we were out on the sidewalk,
    0:27:06 about to come into the building, you were like, yeah, there’s this one line.
    0:27:09 There’s one line at the end that I figured out. What was the line?
    0:27:14 Oh, at the end. So when I told them all about this investment opportunity, at the end, I said,
    0:27:22 so this is how you manifest. Because I had been talking about manifesting. They asked me the question,
    0:27:26 Robert, you’re very positive, but do you have any human doubts? And I said, no. And I told them
    0:27:31 why. And they were all clapping afterwards. So at the end, I said, okay, one more thing on manifesting.
    0:27:36 This is how you do it. Next year, it’s our goal to come back to South by Southwest with our first
    0:27:41 brass knuckle film. Now ask yourself this, if you have the opportunity to invest in being part of it
    0:27:46 and pitch an idea that might be that idea, wouldn’t you rather be sitting up here with us than down
    0:27:49 there in the audience? That’s how you manifest.
    0:27:57 Yeah, it’s true. You hit it. You set a target. I’m talking about my old trainer. I had an old
    0:28:01 trainer who’d be like, we’d be working now. And you can tell he was just making it up as he went,
    0:28:06 200, 200 set up, 200 push-ups. And then we just go, go, go, go. And then, you know,
    0:28:10 just picking a big number and then just hitting it. That’s kind of what you need to do. Because if you
    0:28:15 aim low, you’ll hit low. But if you aim high, you might, it might go low. It might go there. And like
    0:28:21 mariachi, when you read it, it went straight up. But if I hadn’t taken the action, it would never
    0:28:27 have happened. So, so many people wait. That’s the discussion we had about, remember, you were
    0:28:28 talking about making a short film.
    0:28:33 Yep. And I said, we just got to commit to making it. We just got to go ready or not. Here we go.
    0:28:37 Let’s set a date. We almost did it, but then both of our schedules, both of our schedules got
    0:28:42 whacked. But you, you understood the lesson. I understood the lesson because I told somebody
    0:28:46 this whole thing and he was there right where you were sitting. I think I told you somebody was right
    0:28:51 here and they said, wow, everything you’re saying makes sense. You know, I’ve got a project.
    0:28:57 All the pieces are actually pretty much there. I just guess I’m not ready. And I said, that’s going
    0:29:03 to be on your tombstone. Here lies so-and-so. He was never ready. Why is it that art you have to be
    0:29:06 ready for? In life, you didn’t know you’re going to get a flat tire. You didn’t know you’re going to
    0:29:11 go to work and be fired. You didn’t know the fires are going to be raging. Every day, you’re like this,
    0:29:15 you know, trying to move with the, you’re not ready. You’re not ready for anything life is
    0:29:20 throwing at you, but you make, you become ready on the spot, right? Why is it that we think art and life
    0:29:24 should not be the same? Why art has to be, you have to be ready before you can begin.
    0:29:30 There’s no relation. They should be the same. You’re not going to be ready until you’re almost
    0:29:33 done with a project because a lot of the answers you need are not going to happen until you’re on
    0:29:38 the journey. And that’s what keeps most people from doing it. And so that’s why I was going to show you
    0:29:43 that real time, but we are going to do it. We’re going to make a short film. You’re not going to know
    0:29:47 what you’re going to make it on. And it’s going to fall in our lap because we start the process.
    0:29:52 That is a huge, huge, huge lesson. You got to start it.
    0:29:56 You just have to start. You got to start. I mean, in a couple of weeks, you know, I have this,
    0:29:59 I don’t even know if I’ve told you about this. I have a card game I’ve been working on kind of
    0:30:03 secretly for like two years. Card game. Yeah. Card game.
    0:30:04 Yeah. You always love, you’re always gifting me card games.
    0:30:11 Yeah. I love card games. And the reason that it happened ultimately is just booking a flight to go
    0:30:18 spend time with a master game designer and deciding by the time we leave, we’re either going to have a
    0:30:27 game or we will have stopped because we did a couple of, I would say B minus attempts where we didn’t
    0:30:33 commit in that type of way. And we met in different places around the country and we would play test
    0:30:38 different options and different concepts. And then this final trip was like, okay, look, we’re both
    0:30:44 really busy. We’ve given this a few shots this time. We’re just going to pound our heads against the
    0:30:51 wall. You’re aiming up there now, and we’re going to have a game or this is it. And that kicked off the
    0:30:53 whole process. Now it’s going to be in thousands of stores.
    0:30:57 That’s great. That’s the way that’s, you know, you used to ask me, how do you get so much done?
    0:31:05 It’s like, you know, I set the bridge on fire and then I run across. Otherwise it’s not enough steak.
    0:31:11 You have a way out. Like the last ones you had, you had a way out. Yeah. Y’all didn’t have that goal.
    0:31:13 Yeah. You’ll take the escape route. Yeah. It’s easier.
    0:31:18 But if you just have, you’ve burned the bridge, you’ve got to go. When we have a deadline,
    0:31:22 it’s a blessing. Like today, I even asked you earlier yesterday, I said, do you really need it
    0:31:26 by tomorrow? Cause we could push it to later. No, no, let’s do it. Yeah. So when you have a deadline,
    0:31:30 you said you make it happen, you make it happen, but we tend not to do that with ourselves and it’s a
    0:31:38 crippling thing. Just a quick, thanks to one of our sponsors and we’ll be right back to the show.
    0:31:44 It’s the new year. And many of you, no doubt are planning for the year ahead. I’m doing the same.
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    0:33:11 thinking of the audio book that you just produced and the book, we have spoken over the years about
    0:33:13 you writing another book.
    0:33:13 Yes.
    0:33:15 So what happened to that one?
    0:33:16 What happened to that one?
    0:33:20 You told me right after we had our talk, he says, “Did you finish that book?” Because I sounded like I was
    0:33:27 almost ready. The idea was called “The Creative Life” because, you know, I gave a talk once about
    0:33:32 Pro Max or something about creativity. They introduced me and they said, “Robert,
    0:33:37 cinematographer, editor, composer, screenwriter.” They went through all my credits. And I got up there
    0:33:42 and I said, “I feel dizzy just hearing all that stuff.” And there’s this book out. I always see it
    0:33:47 in the bookstores at the airport. It’s called “The One Thing” about doing one thing. And I was thinking,
    0:33:51 “Well, that doesn’t apply to me, obviously.” But then I thought, “There actually is one thing that I do when
    0:34:00 I think about it. It’s not those jobs. I live a creative life. I apply creativity to everything I do. And that’s why
    0:34:05 anything that touches creativity is open to me. So I can paint. I can draw. I can do anything.
    0:34:11 Because 90% of any one of those jobs is actually the creative part. The technical part about any
    0:34:17 one of those, whether it’s music, say, 90% creative. Some of the best musicians don’t know how to read or write
    0:34:22 music. That’s the technical part. So I realized that as I did all those jobs, that was the thing.
    0:34:25 So I said, “I want to write a book called ‘The Creative Life’ where every chapter is about
    0:34:31 raising your kids, painting, drawing, filmmaking. You’re going to see the same lesson over and over
    0:34:36 because it all applies.” So that was the idea. And you asked what happened to it. It’s like,
    0:34:43 “I’m going through this whole new chapter that’s so massive. I would feel dumb to put out the book
    0:34:48 now because I know this is going to change all my thinking.” And it was when I turned 50, I thought,
    0:34:55 “I wonder if there’s some other job I could have where I don’t have to be doing this harder work
    0:35:00 as filmmaking. But the knowledge I have, there must be something. I don’t even know what jobs are out
    0:35:05 there. This is the first job I ever got was making movies. I was so young. So I literally bought jobs
    0:35:10 for dummies and was looking through it. No joke, because they have these little icons just to see
    0:35:14 what’s even out there. I was like, “I don’t want that. I don’t want that.” It got to filmmaker and that
    0:35:20 little icon is a guy with his arms up like this. And it said, “This is the best job. Get to be creative
    0:35:26 with your friends, make stuff, and then just sit back and let the money roll in.” It said, “But,” it says, “But,
    0:35:35 99% of film students don’t get this job. So forget that dream. Oh, clearly I got the best job.” But I used to
    0:35:39 think, “Well, I guess I could keep making movies. I guess that’s been good to me. I guess I could just
    0:35:46 keep making more.” But then I had to work with my kids for that Red 11 project, remember? It was one
    0:35:51 where we had to do another Mariachi, another $7,000 movie, but with digital cameras and show people how
    0:35:55 it was done today. We were going to make one and I made all the other filmmakers that were in our group
    0:36:01 for this TV show I was doing called Rebel Without a Crew. You could only bring one person, just like I had
    0:36:05 Carlos Gallardo, the main actor from Mariachi, only one person. You got to do everything. He can be your
    0:36:08 sound man or he can be your cameraman, but you got to do everything. You got to edit it, you got to shoot it,
    0:36:12 you got to write it, and you got two weeks. Like, I had only two weeks to do Mariachi. And I saw the
    0:36:18 filmmakers, just like that thing I was saying about the kids pushing them, they’d only done short films.
    0:36:22 None of them had done a feature. This is your first feature. And we’re going to document it,
    0:36:27 so the documentary camera is going to be on you, like, you know, reality TV. I saw them turn superhuman
    0:36:30 between the first week and the second week. Once they started shooting, they had no idea how they were
    0:36:36 going to do it. They were like, “Oh my God, this is just so hard.” By the second week, I go to ask them how it’s
    0:36:40 going. They’re already talking about their next three films. Suddenly their idea of what impossible
    0:36:46 was went from that to that. And so I did that as well. I wanted to do that, but with my kid,
    0:36:50 Racer, I picked one kid, my son, Racer, who hadn’t been working with me in film at all for a while.
    0:36:54 I brought him to be my co-writer, my co-lighter, my sound guy, and I didn’t show him how to use the
    0:36:59 sound equipment. I waited till we were about to start filming. Then I was like, “Okay, this is how
    0:37:04 it works. Go.” And because we’re documented. And I wanted to show people that even without any experience,
    0:37:09 you can go make a movie in two weeks with no money. And we did. And that thing ended up going to festivals,
    0:37:16 even getting over to Director’s Fortnight at Cannes. People were flying us and paying us to go speak
    0:37:21 about our masterclass on how we made that movie and show clips from the making of.
    0:37:27 We’re making money from this little no money movie. The only reason we had to stop doing a tour,
    0:37:33 we went to Columbia, we went to Sweden, we went to Paris. I mean, we were doing really well.
    0:37:37 My kids were like, “Dad, you’re right. This is really weird.” I said, “Yeah, better than I thought.” We
    0:37:40 only had to stop because we’re shooting “We Can Be Heroes.” But the reason I’m talking about this label,
    0:37:45 what blew my mind about it is my kids… Labels you apply to yourself.
    0:37:50 Yeah. Labels you apply to yourself and to just a label like a company, a fake company within your
    0:37:55 realm, like Brass Knuckle. I would call that a label. I still do other things, but that has a very specific
    0:38:00 target. And I’m getting all kinds of ideas just popping in my head because I started that. It’s
    0:38:04 just this phenomenon, like ideas I never would have thought of before, because now it’s got a place to
    0:38:08 go. Just like with yourself, there’s a label I’ll tell you about. I came about that with yourself
    0:38:13 that really transformed. But my kids, I thought, “They’re going to resent me again. I’m afraid they
    0:38:18 might resent me for having to do this $7,000 movie for two weeks and see how much hard work it is.”
    0:38:23 Because they had their own interests. They weren’t going to want you to make movies. But I said, “I need
    0:38:27 him to be in it because he’ll be a good example.” And I made my other son act in it because he made
    0:38:32 those knives. I was inspired to make one of the characters a knife guy. And I asked them to do the
    0:38:37 score too with me, write the score. And I thought, “They have their own interests. They’re going to work on
    0:38:42 this one day and hate it. I’m prepared for that.” Instead, they came at the end of the day,
    0:38:45 all excited, their eyes all bugging out of their head. And they were like, “Dad,
    0:38:52 the actor didn’t show up. The script didn’t match the location at all. And when we asked you in the
    0:38:57 morning, what were we going to do?” You said, “I don’t know. We’ll figure it out.” And we thought,
    0:39:05 finally, the movie that stumped my dad. But then by the end, we figured it out. They’re all excited. I went,
    0:39:10 oh, they don’t realize that’s the creative process. That’s every day on a movie. But it’s also every
    0:39:15 day in life. It’s the same. And I realized on the making of that movie, so little of what I was
    0:39:22 teaching them was filmmaking. It was all life lessons. How to take on this impossible challenge.
    0:39:27 Two-man crew making a feature. I didn’t know we were going to go to Cannes. I actually didn’t
    0:39:32 predict any of that. I just wanted to finish for the project. But you get blessed because of that.
    0:39:38 And the label we created is because my son had come to me and said, “I wanted to draw comics,
    0:39:43 but I wasn’t born in the golden age of comics.” But I am born in the golden age of technology. So
    0:39:49 I’m thinking maybe instead of doing storytelling through comics, give up the drawing thing and do
    0:39:53 it like with VR. So let’s start a VR company. Let’s start a company. I’ll show you how this works.
    0:39:59 All these VR companies need people to buy their helmets. They need product. If I call them up and say,
    0:40:04 “I have a VR company, they’ll give us money to go make them a short film.” Sure enough,
    0:40:09 I just said, “Here, we all have double our names, all the kids. Let’s start a company called Double R.
    0:40:13 It’s the label we made. So now we’re going to make t-shirts. We’re going to make notepads.”
    0:40:17 And they loved them. They were looking at them. Because now any project, any of you have,
    0:40:21 if Rhiannon has an album she wants to do, or Rebel wants to put out a knife, then we can do it through
    0:40:24 Double R. It’s our company. Now, when you have a company, you have a label,
    0:40:30 it’s now manifested. Now you got to do stuff to fill. You have to do stuff to put into it,
    0:40:31 right? Yeah.
    0:40:35 You get all these ideas. Michelle Rodriguez and Norman Reedus are in this movie called The Limit.
    0:40:41 Remember that one? They made us a logo, Double R logo, big logo. It went in front of our $7,000
    0:40:46 movie also. It went around the world. That same year, three projects in one year,
    0:40:52 I went to Netflix to ask if they needed any movies. And they said, “We need family,
    0:40:56 spy kids type thing. Can you come up with something?” I kind of came up with it in the room.
    0:41:00 People are always ripping off spy kids. I should just rip off myself. Little kids have to save their
    0:41:04 parents. Only what if they’re superheroes and the parents are superheroes that get captured,
    0:41:09 like the Avengers get captured. Little kids with superpowers, they don’t know how to use them yet.
    0:41:15 And the little girl who has no powers has to wrangle them together to work together to go save the day.
    0:41:22 Simple pitch, right? I wrote it out, wrote it with my kids. We came up with all these fun,
    0:41:28 special powers we’ve never seen in any movie. We took it. We sold it. It’s the biggest movie on Netflix,
    0:41:33 most watched and rewatched movie in their history. Nothing can touch it because kids watch it over and
    0:41:40 over and over. And that has a big, glorious, the same double R logo in front of it. And my kids were
    0:41:46 just like, “Dad, this really works.” I was like, “It’s better than I thought. I was just doing it as an
    0:41:51 example. I did not know it was going to put food on the table in that way.” So I’m going to do that
    0:41:55 again with Brass Knuckle, but with the fans, because we’ve done that before. Because I told them,
    0:42:01 “Come be a part of it because proximity is everything.” Remember I showed you that painter I went and watched
    0:42:07 and how my painting changed. Even though he didn’t teach me one thing, except I saw that he just had
    0:42:12 a regular brush, regular paint. He didn’t know how he was going to attack it each time. It made you go
    0:42:18 like, “Oh, I thought I needed to know something. I had a mental block.” And I went and did it again.
    0:42:22 And it was like, there it was. It was unbelievable. The proximity sometimes sees your loss. I tell people,
    0:42:27 if you come be a part of the company, the proximity to us as filmmakers making this stuff,
    0:42:31 you’re going to get 10 ideas, 20 ideas on your own. You’re going to see your own thing. You’ll be
    0:42:37 part of this, but it’s almost like a masterclass without me even trying to teach you. That’s just
    0:42:43 what I found by being proximity, by being around James Cameron, by being around George Lucas,
    0:42:47 by being around Spielberg. They didn’t necessarily give me lessons, but just seeing how they move
    0:42:52 through the world, even for just a moment in time, transforms you completely.
    0:42:57 So let’s say somebody’s listening to this and those are big names out of reach for most folks.
    0:43:03 But they’re equivalent in their world. They’re equivalents of people that they really admire,
    0:43:08 that if they just had proximity to them, they didn’t even have to get a lesson from them.
    0:43:12 And they would just, it would just change because you’re just, you know, your parents used to tell
    0:43:16 you this, be careful who your peers are. That meant one thing when you were younger, it means even more
    0:43:20 now when you’re older, like surround yourself with people who are heavy hitters. We talk to each other
    0:43:24 all the time because it just raises our game. Remember you coming over to my house and seeing,
    0:43:28 Hey, what chopper is that? Did you, you know, you’re like seeing upgrades that you can have
    0:43:34 just by proximity, you pick stuff up. Can you say more about labels?
    0:43:39 And so label, I’m going to give you my favorite label example. And it’s a thing I’ve realized now
    0:43:44 when I did the audio book that I already knew and had forgot. People would come up to me sometimes
    0:43:49 and tell me some quote from my book. And I’d be like, that’s from my book. I was smart back then.
    0:43:57 What happened? But there was something I said in the book saying, stop aspiring. Stop saying you’re
    0:44:02 an aspiring filmmaker. People come up to you. I’m aspiring filmmaker. The words we use are really
    0:44:06 strong. You’re always going to be aspiring. You’re never going to get there. If you call yourself
    0:44:10 somebody who’s on the journey, say you’re a filmmaker, make a card, make a business. I said,
    0:44:17 make a business card that says, I did director, cinematographer, editor. Then what do you have
    0:44:21 to do? Just like the label, you have to conform to your identity. You have to go do that stuff now.
    0:44:25 And suddenly I have movies out. You go make movies because that’s what a filmmaker does.
    0:44:27 What does an aspiring filmmaker do?
    0:44:28 – Aspires. – Aspires.
    0:44:33 – Yeah, you aspire. I knew that back then, but I’d forgotten it. The reason I remember it is,
    0:44:36 okay, you always remark, “Hey, Robert, you’re always in good shape.”
    0:44:41 Did I ever tell you I hate sports? I hate working out. Did I ever tell you that?
    0:44:46 – I’m not sure you tell me. – All through high school, they would want me to be on the team.
    0:44:50 Small school. I was so tall. Please come be on our team. I was like, I don’t know.
    0:44:52 – Which sport? Football? – Any of them. Basketball,
    0:44:56 football. We need players. And you’re so big. Come be on the… I was like,
    0:45:00 I don’t even know how these games are played. I’ve never followed sports. I’m a filmmaker.
    0:45:04 I’m an artist. I’m a musician. And there’s a line in the faculty, Elijah Wood says,
    0:45:07 that’s my line. I used to tell people, I don’t think you should run unless you’re being chased.
    0:45:11 I just did not love exercise at all. But then later when I was making movies,
    0:45:15 my back kept going out because I was doing steady cam because I was sitting drawing for long hours.
    0:45:21 My back every year would go out really bad where I needed like a walker and a quarter sun shot,
    0:45:25 you know, quarter sun shots on my back. I remember Ricardo Montalban and his wheelchair at 84.
    0:45:32 And I had a walker when Spike gets to my back and he goes, Robert, I’m 84. What’s your excuse?
    0:45:37 You have to work out. I was like, I know, I know, but I don’t know how. I hate sports.
    0:45:41 I hate working out. The next year I worked with Stallone on Spike gets three. And I said,
    0:45:47 how can I get better shape so my back doesn’t keep going out? He goes, get thee a trainer.
    0:45:52 Anyone who ever got anywhere physically had a trainer. I say, even you, don’t you know,
    0:45:57 don’t you just go train? No. He said, no, no. I’d rather, you know, rearrange my sock drawer than go
    0:46:02 work out. I was like, well, even if you even need a trainer, well, what chance do us mortal men have?
    0:46:07 So I got a trainer and I would hide from him. I would pay him not to show up. I hated it.
    0:46:13 I hated working out. I would feel sick when he’s coming over and I would half-ass the workouts,
    0:46:18 you know, cause I hate it. So this woman, a friend of mine from Mexico, older woman,
    0:46:21 my doctor told me I have to stop smoking. So I’m not smoking right now. I said,
    0:46:27 you’re going to go back to smoking because your identity is a smoker. You’re saying you’re a smoker.
    0:46:32 You’re going to go back. You have to change your identity. You have to say, I’m a non-smoker.
    0:46:37 I’m a non-smoker. Cause then if you just identify yourself as that, you’re going to then conform
    0:46:42 to your identity and you’re going to, what does a non-smoker do? They hate smoke. It makes them sick.
    0:46:47 Stay away from cigarettes. All right. I’ll try that. I don’t know if it worked cause I didn’t follow up,
    0:46:52 but right away I thought, Hey, I should apply that to myself. What, what the, it’s a good thing to go
    0:46:56 checklist yourself every few years. Where are some places that I’m not doing that,
    0:47:01 that I can change the label. So you know what I did? And you got to go 180. If you go by degrees,
    0:47:06 you’re going to get anywhere. 20%, 30% bullshit. 180. Of course I hate working out. What do I say to
    0:47:12 myself all the time? I hate sports. I hate working out. I hate exercise. I love food.
    0:47:21 I have to change my identity. You know what I said? I’m an athlete. I’m an athlete. I’m an athlete.
    0:47:27 By the next day, everything changed. What does an athlete do? Loves to work out. Makes time to work
    0:47:31 out. There is no time, but you make time when you love something. You eat right because you’re an
    0:47:38 athlete. As soon as your identity changes, your label, you conform to that. So that’s the power of
    0:47:44 identity and the words we choose to describe ourselves. I catch people all the time describing
    0:47:49 themselves and I go, you got to change that. You’re already out of the gate. You’re talking about yourself
    0:47:53 in a way that’s not going to help you. Besides the aspiring, which you mentioned,
    0:48:01 where people are handicapping themselves by labeling, using that term within say filmmaking,
    0:48:08 are there other ways that you see people handicap themselves just in terms of how they view themselves
    0:48:15 or their situation or what they have or don’t have? Are there any other common patterns that come up?
    0:48:21 Common ones. I don’t know. Anything that takes you out of the game early by a belief,
    0:48:26 you have. I don’t have access. Everyone has access now. You have a phone. You can make actually a story
    0:48:31 on a phone or you can write. I just say, whenever I hear anyone use some kind of negative
    0:48:36 connotation to something like, “Well, I want to make something, but I just don’t have the time.” It’s
    0:48:40 like, there’s no time. If you’re waiting for time to have, it’s not going to happen. All the time is
    0:48:47 gone. There’s no time. But we can make time. We can make time for anything that we put our mind to.
    0:48:53 So don’t give me that shit. That’s like taking a hatchet and chopping off your left leg before the race.
    0:48:59 You literally did this to yourself. You just hobbled yourself for no reason with these beliefs. And it’s
    0:49:05 all you. You’re your own worst enemy. You’re like the one in the audience in your way. The biggest
    0:49:09 obstacle in your life is you. Always. I asked this question outside because I was curious what your
    0:49:14 answer was. But one of the questions that came up was, “So, Robert, you’re real positive. Do you have
    0:49:15 any human doubts?”
    0:49:17 I wanted to come back to that. Yeah. And your answer was no.
    0:49:20 Yeah. We’ll come back to that. I just didn’t want to forget. It seemed like I could work it in here.
    0:49:25 Yeah. Yeah. No. Don’t get after it. I wanted to, because I’m sure a lot of people are like, “What? No doubts?”
    0:49:26 Yeah.
    0:49:29 Okay. So walk us through that.
    0:49:34 Yeah. So they said, “Robert, you’re real positive. Do you have any human doubts?”
    0:49:38 And I said, just to give me a chance to think, because I had never heard it that way, human doubts.
    0:49:44 But I said, “What do you all think?” And then I see people going like, “Yes, yes, yes, yes, yes, yes, yes.”
    0:49:48 Because that’s the real answer you would probably give. But I like to do counterintuitive for
    0:49:55 everything. So I went, “No.” Why? Because that’s a manifestation, isn’t it? And I have no human
    0:50:02 doubts. Because I know the process, too. You can’t wait to be ready. They say knowing is half the battle.
    0:50:06 What’s the other half? Not knowing. I think that’s more important, because that’s where the magic is.
    0:50:09 You don’t know what the other half is. Not knowing is half the battle.
    0:50:14 Yeah. Not knowing is the major part of the battle. I got there to the set. I didn’t know I was
    0:50:18 going to do any of it. But as soon as I saw how limited the options were,
    0:50:23 suddenly it became very clear. There was only one way to do it. And if you have that confidence going
    0:50:29 into each day, you shouldn’t have any doubt. You shouldn’t have any fear. A failure, my biggest
    0:50:34 successes came from my failure. So why would I fear that? What doubts? I couldn’t think of any. Can you
    0:50:38 think of a doubt I should have? Like, give me an example of one doubt you think, or even you,
    0:50:44 what doubts would you have? I think I need to basically take the last four minutes and just
    0:50:47 listen to it every morning. I just need to replay that every morning. I think it’s a good reminder.
    0:50:50 Okay. But what doubts do you have? Well, I’ll tell you, I mean, and this is,
    0:50:55 you know, hopefully my parents aren’t listening to this, but like, I grew up in a, in a household
    0:51:02 where there was a lot of, there’s a lot of negativity and there’s a lot of, we don’t have X because we’re
    0:51:07 never going to have Y because we can’t ever have Z because.
    0:51:10 Did you already prove that wrong though? Yeah, no, exactly.
    0:51:13 That’s all right. Now you go off your own history now instead of that history.
    0:51:16 No, totally. So there’s, there’s software to overwrite.
    0:51:19 Yeah. And those are formative years. So yeah, that’s, that’s, that’s hard.
    0:51:22 I can’t think of any excuses that you should have.
    0:51:27 What doubts would you think you would have just so I can hear? Cause then I go, okay,
    0:51:31 I agree with that. I just hadn’t thought of any, the spot, it was so on the spot. I was wondering
    0:51:35 what you would answer on the spotlight. You know what I appreciate about the question is how
    0:51:40 effective it is at making you stumble because of the human doubts.
    0:51:45 Yeah. Let’s drop the human doubts. Let’s just drop the human doubts.
    0:51:49 Let’s just drop human. No, I know. I just love that. I’m like, wow, that’s a masterful judo move.
    0:51:54 Have you dropped that? Doubts. What doubts do you have? They wanted to humanize you because you sound
    0:51:57 like Superman when you talk, you know, a lot of times when we give these talks, everyone thinks you’re
    0:52:00 Superman, but we know each other. We know that we all have
    0:52:05 weaknesses and this and that, but we don’t want that. And we don’t want to manifest that.
    0:52:10 So we don’t dwell. Yeah, totally. I would say that my inclination would be if I were on stage in your
    0:52:15 place, I probably would have said yes. But then if we dug a little deeper into what that means to me,
    0:52:18 I think it would differ from probably how a lot of people would use it. Right.
    0:52:23 So I would have doubts in the sense that I don’t know how something is going to turn out,
    0:52:29 but that doesn’t, but that doesn’t mean that I don’t get started. And that doesn’t mean that I
    0:52:35 stop experimenting because yeah, my whole thing is like, look, for instance, like I’m launching this
    0:52:40 game. People are like, what a game? Like that doesn’t make any sense. It doesn’t connect to the
    0:52:44 other things that you’re doing. I’m like, exactly. Because I want to see what’s behind door number
    0:52:49 three. And I’m not going to know unless I do this thing that’s off menu. So what, like, what are you
    0:52:54 going to do with it? What’s next? I have no idea because anything I could plan now is not going to be
    0:53:01 as interesting as a lot that is going to surface. If I do well with whatever the next step is in front of
    0:53:08 me, that’s it. That’s all I need to figure out. And a lot of the time you’re, as you said, you’re going
    0:53:14 to get there and circumstances will have changed. The thing that was supposed to get shipped from
    0:53:21 the warehouse isn’t there. And you’re like, okay. And actually, you know, side story,
    0:53:25 I’ll keep it super short. And then I want to actually ask you about a name that came to mind
    0:53:30 when you said the creative life, because then I thought the creative act and I thought Rick Rubin,
    0:53:36 and I know you’ve met Rick Rubin. So I want to ask that. But when I had my very first presentation
    0:53:43 at South by Southwest 2007, it was the launch of the four hour work week. And I had put together the
    0:53:50 most incredible presentation of my life. I had rehearsed at a friend’s garage to his chihuahuas.
    0:53:54 That was the only test audience I had. And if they got bored and walked away, I had to change my,
    0:54:00 my presentation. That was the only fine tuning, but I was so proud of this huge deck that I put
    0:54:04 together. PowerPoint. I get to the venue, my computer crashes.
    0:54:10 And it’s like, well, here we are now. Now what roll up the sleeves now.
    0:54:13 And it ended up being so much better than if I had used the slides,
    0:54:17 it ended up being so much better because I’d rehearsed enough that I knew the material. I
    0:54:21 didn’t need the visual references. That was a self doubt that I had that I wouldn’t be able
    0:54:25 to give it without the slides. And then the slides went away and it was better than I could have.
    0:54:29 So you might have it. And so you can have a doubt, but you’re not going to live and breathe by that.
    0:54:32 You’re going to push past it really quickly because you should have fear. You should have
    0:54:37 some fear going into something. Yeah. I call it fear forward. Fear forward. Yeah.
    0:54:42 Fear forward. Yeah. Like have the fear, but don’t, don’t let it cripple you. Just go forward,
    0:54:45 knowing you’re doing something that’s outside of your comfort zone and you’re going to reap
    0:54:50 great benefits. Yeah. You might slip on the first two rocks. It might be four rooms.
    0:54:53 But if you don’t look at it with a negative point of view, you turn it into a spine.
    0:54:56 I think that’s an RR merch t-shirt opportunity. Yeah, that’s an RR merch t-shirt opportunity.
    0:55:00 I told somebody that years ago, they went, fear forward. I like this. I guess that’s kind of catchy.
    0:55:04 But I tell you, I got to tell my kids this after we did this project together. I said,
    0:55:10 now you really know how it works. Because my son Racer said he was helping me with a film,
    0:55:15 right? Yeah. By the end of the two weeks, they interviewed him about it. He’s waxing
    0:55:20 philosophical about the creative process like he’s been doing it for a decade. Yeah. He said,
    0:55:28 I never knew how my dad did El Mariachi. I mean, every day was, everything was just falling apart,
    0:55:32 but we’d figure it out. Every day was figured out. But I never knew how he did that movie for no money.
    0:55:36 But now I do because we just did it. Yeah. He didn’t know either. He just started. Most people
    0:55:42 never start. He figured it out day by day. And now he knew it in his blood because he had just done
    0:55:47 it. So I got them together and said, this was the greatest project we could have done together when you
    0:55:52 work with your kids. Because they get to be in the boat with you figuring stuff out. They see you
    0:55:56 trying to figure it out. And they’re figuring, they’re part of the solution. We’re going to get
    0:56:04 into this. I’m going to talk about nepotism. Why anyone who says anything negative about nepotism,
    0:56:07 you just get slapped in the face and kicked in the balls by their kids. It’ll blow your mind.
    0:56:10 All right. We’re going to come back. We’ll get back to it. But this is the main thing. This is the main
    0:56:17 thing about this is that I told them, if I ever get hit by a bus, you all know what to do now because
    0:56:22 we just did it. It’s all life lessons. Yeah. You get together, you make your plan,
    0:56:27 which is like your script. You make it as bulletproof as possible. So then you can go
    0:56:33 do your film shoot. So you can go take action. Watch it all fucking fall apart. It’s like your
    0:56:39 projector thing. And then that’s when you roll up your sleeves and go, now let’s take this chicken
    0:56:45 shit and make chicken salad. And it always comes out better. It always comes out better than your
    0:56:51 original plan. Every time. Wash, rinse, repeat. That’s life. You just learned the most valuable lesson
    0:56:55 of life on this little microcosm of what life is, which is a movie. Because remember,
    0:57:00 life and art should be the same. You’re writing a story and you’re writing your own story while
    0:57:03 you’re doing it. The story of who you are and who you’re going to become and what you’re going to
    0:57:08 achieve. As you’re writing a fake story, that’s why they go together. That’s why people identify with
    0:57:14 stories. You’re literally, we’re writing our own story. So do you have doubts? Yeah, but I’m going to
    0:57:18 write past it. I’m going to write my story to where I’m not the guy that has doubts. So that’s the power of
    0:57:24 creativity and labeling. And that’s a label. Am I going to say I’m a guy who has doubts? No,
    0:57:29 because then guess what? Now I have doubts. Yeah. And if there is a doubt I can identify,
    0:57:34 I’m sure, like you just did, figure out a way past it right away. So that’s why I would just say blanket.
    0:57:38 I don’t have any doubts because I don’t want to be the guy that has doubts. And I’m going to figure
    0:57:41 out, you know, it’s kind of like you have to make your business card first that says a guy with no
    0:57:47 doubts. I’ll add that to it. I have no doubts. I remember Kevin Smith, filmmaker, clerks and all that.
    0:57:53 He sent me a script called Dogma. He said, I wrote this script. It’s got special effects. It’s
    0:57:57 all out of my wheelhouse. I said, but you wrote it. And he goes, yeah, but it’s definitely a Robert
    0:58:02 Rodriguez movie. You direct it. I go, why didn’t you want to direct it? It’s too big for me. Well,
    0:58:07 now you have to make it. You fear forward. You’re doing something that pulls you out of your wheelhouse.
    0:58:11 And you’re going to, he was so thankful that I told him that and that he did it, gave him the
    0:58:15 permission to go do it. And it transformed his career, you know, because now he wasn’t doing
    0:58:21 the comfort zone. He was now going even way, reaching way beyond. So fear forward, get out of
    0:58:26 the comfort zone. That means you’re on the right track. If you don’t have fear on something you’re
    0:58:30 going to do that day, probably fucking wasting your time. You’re doing something that you’re just
    0:58:35 spinning your wheels. So you want to put yourself out there. That’s not the same as having doubt.
    0:58:40 I don’t think, I think it’s just, it’s a, it’s a good litmus test. I have a little bit of doubt
    0:58:43 that this is my daughter’s going to be able to inform tomorrow because it’s the first time
    0:58:47 in front of a crowd. She may get nervous. I don’t know. She’s never seen a crowd.
    0:58:51 She might step out and see the crowd and freeze. Who knows? But I don’t want to put that out there
    0:58:54 because I don’t want to manifest that. I want to manifest and we’re going to have cameras filming.
    0:59:00 We’re going to make this a big moment. And she rose to the occasion because she looked like a seasoned
    0:59:07 vet. So Rick Rubin, his very first podcast, as far as I’m aware, was on this podcast,
    0:59:14 the Tim Ferriss show ages ago. It was in his sauna. He actually, he actually didn’t think I was going to
    0:59:19 say yes because he had a barrel sauna at what was Shangri-La in Malibu and ended up burning down.
    0:59:25 Sadly, this is quite a few years ago now, but he said, okay, okay, we’ll do the podcast. At that time,
    0:59:30 he basically did next to no media. And he said, we’ll do the podcast, but it has to be in the
    0:59:34 sauna and we’re going to do the sauna and then cold plunge and sauna. And I was like, all right,
    0:59:41 just sweating it out. So we did it in the sauna. Now, the one thing we neglected to consider was not
    0:59:45 the temperature of the recorder because I could put that on the floor and it was fine. It was the mic.
    0:59:51 So we had to wrap those in towels as we did the interview, but you got to meet Rick
    0:59:57 handful of years ago. What was that like? I don’t want to even speculate. I mean,
    1:00:02 I have my own guesses as to like how you guys might measure interact, but what was that like?
    1:00:06 Oh, it was wonderful. He showed up at my house. Okay.
    1:00:12 You know, he’s in town producing a band. I heard he wanted to meet me. So I said, yeah,
    1:00:16 you can just come to the house. So he shows up at my house. So I figured, oh, he’s probably heard
    1:00:21 some of my podcast stuff very similar to, you know, his creativity. We all approach it differently. We
    1:00:27 all have our own theories. Like, so he shows up and he goes, I don’t know who you are or what you do
    1:00:30 or anything about you, but I had a feeling I was supposed to come meet you. And I went,
    1:00:36 so I said, you came to the right place. I’m going to show you my house. You know,
    1:00:38 you’ve seen my crazy house. I’m going to talk about my house. I’m talking about how I
    1:00:43 drew it first, envisioned it, built it. By the time I finish telling you about my house,
    1:00:48 you’ll know who I am. So I go out and I give him the whole tour and he’s like, okay, okay. Yeah.
    1:00:51 That was just like my house. It might’ve been the one in Malibu. That’s just like my house in
    1:00:56 somewhere. And he goes, we’re the same guy. So we go outside to where my waterfall is.
    1:01:00 And my phone, we sit and he puts his feet up and we just start talking. I just start,
    1:01:04 he just wants to hear about it. So I start telling him what we’re talking about, all this creativity,
    1:01:09 my whole spiel on it. And he’s like, yeah, yeah, yeah. We’re going on and going on and going on,
    1:01:16 going on. I’m doing most of the talking. And then as we’re leaving, he said, I want to give you my book.
    1:01:21 I’m about to put out a book. This book wasn’t out yet. So he ran into the car, came back out,
    1:01:24 and it was just like a galley version of the book. I said, what is this? And he’ll,
    1:01:28 actually, it’s pretty much everything we were just talking about is in there.
    1:01:32 I was like, really? Okay. I’ll give you my books. I gave my books. The picture I have,
    1:01:36 I’ll show you is him with my book in front of my house. And then he left. And then when he left,
    1:01:42 I’m reading, I’m like, oh my God, I read the book. It’s so similar, but different to things that I,
    1:01:49 because we all come at it from a different area, but his solutions were similar, but different because
    1:01:53 it’s from a different world than mine, same questions, same kind of things. It’s that hive
    1:01:58 brain. I don’t know when you, and you said this before you said, because you’re a creative, I know
    1:02:04 other creatives like this, you have one foot in the magic realm. And it’s like when your foot’s in there,
    1:02:08 you pick up the signal from the others. You all kind of get ideas from each other before you even
    1:02:12 met. It’s why he knew to show up. And I’ve had people just show up, drawn there, known they’re
    1:02:17 supposed to be there, not knowing why. It’s this kind of magical thing that when you get into the
    1:02:22 creativity world, you really are tapping into the universe in a way to get your ideas. Because
    1:02:25 your brain’s not smart enough. I’m not smart enough to come up with these ideas. They’re out there.
    1:02:29 And everyone in every discipline has a different line for that. Like Keith Richards says,
    1:02:33 I don’t come up with these riffs. They’re all floating around. I was just the first one to pull
    1:02:37 it down and use it. You know, they all have their version of that, that it’s not from them. And that’s
    1:02:41 the best way to think because then there’s no ego evolved. And if you have no ego, that it’s just,
    1:02:46 you’re a conduit for this creative spirit to come through you. Well, then you can do anything. I can be
    1:02:50 a good pipe. I just get my ego out of the way and let it come through. Because you know,
    1:02:54 when you’re in a flow, you know, you start, I don’t want to write this book. And then you start writing,
    1:02:58 the first few lines come out, then it starts going and you can’t even believe what’s coming out.
    1:03:03 It’s because creative spirit, and my theory is, doesn’t have hands. It’s waiting for you to get
    1:03:10 off your ass and pick up the pen and then it can help take over. And so always take action. That’s why
    1:03:16 I say always take action. Don’t wait to be inspired. Action first, inspiration second. Because if you wait
    1:03:21 to be inspired, like to make your short film, good luck. They ain’t ever coming. But if you just start
    1:03:27 making the film, ideas you never in a million years would have come up with come into your head,
    1:03:32 because it’s not you. It’s coming through you now. It’s like, finally, you’re going to go make that
    1:03:37 film we’ve been wanting to make. Creative spirit must be very disappointed in people who don’t take action,
    1:03:43 who sit there. And I tell you where I figured this out. When I was a cartoonist at 19, I had a daily
    1:03:48 cartoon strip. It’d take me hours to draw it. I would have to draw a little bit, try to figure
    1:03:53 out a joke. And I’d have a deadline every day. I wouldn’t get paid. I needed the money. I already
    1:03:58 had two jobs. So one day I thought, I’ve got to figure out a better, easier way. I wonder if I could
    1:04:05 just come up with a method where I go home, sit, and just try and picture it. Just picture it and then
    1:04:10 go draw it. And I’d sit there for hours and be like, deadline’s over. Oh, shit, I got to go do this.
    1:04:14 I’d have to pick up the pen and draw. And as soon as I started drawing, I would draw one drawing,
    1:04:18 three others. And then I was kind of, oh, this kind of drawing kind of goes with that.
    1:04:24 I put that there, and then that would be formulated. That’s the process. It’s not going to come to you
    1:04:28 if you’re just sitting on your ass waiting for it to make magic. You have to physically pick up the pen,
    1:04:35 or pick up the camera, or pick up the guitar. And then it’s like, thank God, because it doesn’t have
    1:04:40 hands. Now I can come to you. Now let me take over. And that’s the whole magic of creativity. So you
    1:04:45 shouldn’t have any doubts if you could do it. As soon as you say, wow, I don’t know how I did that.
    1:04:49 I wonder if I can do it again. You just shut the pipe because your ego got in the way. You thought
    1:04:55 it was you. It’s not you. It’s coming through you. So just be a clear pipe. I know that works because
    1:05:01 I taught that to my kids in a class when they were younger. And right away, they each wrote a book.
    1:05:07 It was unbelievable because they didn’t have anything to unlearn. They didn’t have any experience yet,
    1:05:13 where we all have more doubts now because we’re older. It’s like that thing where you teach a
    1:05:19 class full of grade school kids. Who can write a novel? Who can be the president? Who can do an opera?
    1:05:22 Who can dance belly? They all put their hands up because they don’t know better. You keep asking them as
    1:05:28 the years go on. Hands start going down. Even with no life experience, they just all stop believing
    1:05:34 they’re that person without any evidence that they’re not. I always wanted to be that kid who had
    1:05:39 his hands up. No matter what. Even if it was something I didn’t know how to do. Put your hand up because
    1:05:44 you’re figuring it out as you go. Don’t have a doubt. Just go do it. Just go do it. Seems to be working
    1:05:48 for you. It’s been working for you. Do you ever see that movie “Being There” with Peter Sellers?
    1:05:55 No. He’s so naive. Yeah. He’s just a gardener. Yeah. But he gets hit by a car and he ends up in
    1:06:00 Washington and everyone thinks he’s so smart because he’s just talking about the garden and they all read
    1:06:09 into him. And by the end, he walks across the lake. Oh. Because he doesn’t know you can’t.
    1:06:14 He doesn’t know you can’t do it. It’s the most beautiful movie you can see. Peter Sellers,
    1:06:18 I think, got an Oscar for it or nomination, at least. Amazing. And it’s amazing. And you’re just like,
    1:06:23 oh my God, they all think he’s this prophet. And everyone’s quoting him and doing their own version
    1:06:28 of what he’s saying. But he’s just saying, when the roots are strong, the garden will flourish.
    1:06:35 And everybody’s like, whoa. But that naive quality. You want to keep that naive quality.
    1:06:39 That’s what got me to do Mariachi. I didn’t know it couldn’t be done. It was only till later when
    1:06:43 people said, how’d you make that movie for $7,000? You know, that’s impossible. I was like, really?
    1:06:48 You’re just like, it didn’t seem that hard. But if you’re telling me, I guess I just followed my nose
    1:06:52 and I ended up at the top of Mount Everest somehow. I wasn’t trying to do that. But to some
    1:06:58 people, it was impossible. But to me, it was just solutions I came up with to make up for what I
    1:07:03 didn’t have. Yeah. What does your journaling look like these days? Or what insights have you had?
    1:07:08 I hope I can inspire everybody to journal. Because it’s really weird. I go do a talk and I say,
    1:07:14 how many people keep a diary or journal? It could be like a group of 400 people. I’ll see two hands.
    1:07:19 Three hands. I’m like, oh my God, if I can leave you with any impression.
    1:07:28 My big thing now, I tell people, this is my theory, living is reliving. Because you go to a concert and
    1:07:34 people have their video cameras up and everybody says, put it away, live in the moment. Counterintuitive,
    1:07:42 I say, the moment fleets. You’re not going to even remember it tomorrow. Do you even remember who was
    1:07:48 standing next to you? Don’t worry, yesterday. From day to day, it just goes by. Because we see life
    1:07:55 at 96 frames per second, 20K resolution, surround sound. Right now I’m looking at you, but I can see
    1:07:59 there’s a glass here. I can see in the peripheral, there’s someone over here operating this thing.
    1:08:07 A year from now, five, and then 10, all our three-pound meat computer can process.
    1:08:11 They might have a file photo of you in a t-shirt and me in a t-shirt, because we kind of remember
    1:08:16 each other that way. But the metadata will be some kind of narrative that we spoke and had a good time.
    1:08:19 Yep. That’s it. That’s all you’re going to have. And when you journal,
    1:08:26 I’m shocked. I was trying to figure out when I bought certain guitars, I couldn’t remember. I knew some
    1:08:30 were gifted, but I couldn’t remember. I just did a word search in my journals, because I have a year-by-year
    1:08:35 journal. Guitar, guitar, guitar. So I’d read, and it shocked me that, oh, wow, I thought I bought
    1:08:39 this one. It was a gift from this person. How can I not remember that? This is a big guitar. This is
    1:08:44 like a $10,000 guitar. How would I not remember that? And I would read a little bit of the diary
    1:08:50 around it. I was floored. Have you go back 10 years, even 15 years? It’s like you’re reading
    1:08:54 someone else’s journal. You’re reading someone else’s journal. And it’s like, I guess I just have
    1:09:01 to take it for what it’s there. Well, my mom actually gave me a box of papers that was sitting
    1:09:06 in one of the rooms in my childhood home. She said, “What do you want to do with this?” And I opened it up,
    1:09:15 and in that box were printed out emails that I had sent my mom when I was 15 from Japan
    1:09:20 to tell her what I was up to. And I did not remember. That was one of the most formative
    1:09:27 experiences of my life. I have a lot of memories from that period. I did not remember 99% of what
    1:09:31 I put in those emails. It’s got like a dehydrated version that you have to put water on to reconstruct,
    1:09:36 but even then it mostly just fades away. You don’t even recognize it. So it’s so important to keep to
    1:09:40 your history. But what’s your favorite jokes and your favorite things about life that you share with your
    1:09:48 brothers, your family? It’s all past stuff. So living is reliving. My kids now love watching
    1:09:52 the movies of them growing. I shot so much video and kept journals of all their childhood. They all
    1:09:56 journal now, but they have their whole childhood because I gave them the journals of their childhood.
    1:09:59 They got their whole life journaled. But I’ve been showing them home movies recently because I’ve
    1:10:02 been digitizing all the old tapes. And I thought, “They’re not going to dig this. Some of this
    1:10:09 shit looks like VHS.” It’s so cruddy compared to today’s HD stuff. I was showing them footage of
    1:10:16 them younger. And I have tons of it. I thought later in life I could rewatch and relive their wonderful
    1:10:21 childhood, right? Forget it. I don’t remember even filming this stuff. It’s like “New Adventures of.”
    1:10:27 We’re watching it not knowing what’s going to happen next. And they’re watching it. I saw my son leaning
    1:10:31 into the screen to see what was around the corner. I said, “You just leaned into the screen.” They said,
    1:10:37 “Oh, wow. I left the living room. This is like virtual reality to me.” And I was like, “Wow, that’s
    1:10:45 interesting.” Then I realized why. Compared to our memory, that’s virtual reality. Even the crappiest VHS
    1:10:51 tape. You hear the sounds. You see the place. You start reformulating. They cannot stop watching it.
    1:10:57 Every time they come over, we watch new fun tape. And we find classic new things that become
    1:11:04 benchmarks of humor and jokes that become iconic. Reliving is living. Like my mom turned 75.
    1:11:08 And I said, “We gotta do something for your 75th birthday.” And she said, “No, no, no, no. I don’t
    1:11:13 want anything done.” Why not? Because nothing can top my 65th birthday. 65th? What happened then?
    1:11:18 “Oh, you gave me a car. And you flew in everybody from out of town.” I was like, “Really? I don’t remember
    1:11:23 that. It was only 10 years before.” I must have tape. I looked it up, found the tape, put it in. Oh my
    1:11:27 God, I didn’t remember anything. So I recut the tape, took it to her. And we had a big party and I
    1:11:34 showed the tape. She was crying more. Now she knows when she gets the key, what it means. She’s like,
    1:11:38 “Oh my God.” I was like, “I don’t have to do anything anymore. We’ll just play the old tapes.”
    1:11:45 It was more appreciated. Living is reliving because that’s when it becomes iconic. And in the moment,
    1:11:50 this is all just flying by and we don’t know what’s important. It’s only by journaling that you go,
    1:11:54 this person’s no longer with us. What he said changed my life. And I didn’t know. And I forgot
    1:12:00 that he told me this at this time. If I had not journaled that. So if your life is worth anything,
    1:12:05 write it down. Because then you’ll be surprised how much of it is more valuable than you think.
    1:12:07 And you’re only going to know that by journaling.
    1:12:10 What’s your process? Is it like end of day? Word document?
    1:12:17 It’s like 12:12 a.m. an alarm goes off. It says journal. Because I figure by 12 at night,
    1:12:25 I will finish with most bullshit that I can actually sit and do it. I’ve actually got my partner writing
    1:12:30 journal now. Never kept a journal before. But because of the stuff I just said,
    1:12:34 you’re starting to see the value in it. And they send me their journal too. That’s always the best.
    1:12:38 If you’re a partner or else will journal. Because seeing someone else’s perspective on a big event,
    1:12:41 you have to journal every day if you don’t want. But at least the big events. Valentine’s,
    1:12:46 Christmas, birthday, special trip, journal. I’m going to take you on a trip with journal for me
    1:12:50 and give me that as a gift. And it’s wonderful. Is it bullets, points? Is it a page?
    1:12:55 Tell you what, I used to sometimes just do bullets, just like I try to write more now. Because I’ve
    1:13:00 gone back. I try to write more, just more detail about what happened. Just because it’s going to be
    1:13:06 gone. Now I know it goes away. It’s not going to trigger your memory. In the earlier days, if I only had
    1:13:11 time to write some bullet point type stuff, I would just do that because I thought my memory,
    1:13:19 no, gone, gone. It’s someone else’s journal. Just know that. Even like seven years ago,
    1:13:24 before my son started writing music for me, he had told me, I found a diary and he said,
    1:13:31 Rebel told me his one year, five year, and 10 year plan. It was great. And I was like, what did he
    1:13:34 write? What did he tell me? I don’t remember. And I asked him, did you have it somewhere? He goes,
    1:13:37 oh yeah, I have it on my phone. Oh shit, it’s not on my phone. It’s in my diary. Oh,
    1:13:42 please find it and send it because now I want to know. Because your whole life changed after that.
    1:13:48 I really want to know now with more interest than when you first told me. Because now we know that
    1:13:55 that whatever you said is not the path that ended up. And so, yeah, journaling is so powerful and so
    1:14:02 needed. Because you think you’re going to remember, it’s just a meat computer. It’s not going to remember it at
    1:14:06 all. And now I just find myself having to leave myself breadcrumbs all day because my memory is
    1:14:13 fading anyway, just to know what I’m doing, much less what I already did. But it does become iconic
    1:14:17 and you find some really fun stuff. And if we find a video, oh my God, this is the best thing. We find
    1:14:24 a video of us playing, having a great time at 2003. And the weird thing you’ll find if you videotape your
    1:14:33 kids and journal, you find these weird 20 year full circle moments, you know, full circle moments. Like
    1:14:38 we just started working with a studio, their favorite animation studio in Japan. They love
    1:14:43 Japan. They love Japan. They’re all about Japan. Japanese knife making. They build houses with no
    1:14:44 nails. My kids.
    1:14:45 Oh yeah. The joiner is amazing.
    1:14:48 I found the videotape first time I told them about Japan.
    1:14:53 Me telling them, and I had, I taped it because I wanted to see their reaction because it was like,
    1:14:58 you’re going to love this place. And you see their eyes light up and they watch it now and go,
    1:15:04 that was the moment of inception. That was the moment we never forgot. And we built upon and to
    1:15:08 see that is amazing. But then you go back to the journal because there’s stuff in the journal that’s
    1:15:14 not on video and vice versa. And I go, wow, you know what we were doing, what I was doing while we were
    1:15:19 playing all those games. I was wheeling and dealing big deals in LA for once upon a time, Mexico and
    1:15:23 Cincinnati or, you know, and they see the context of what was happening in between those moments.
    1:15:29 And you get this clear picture of, Oh my God, you can totally be all in as a dad and all in
    1:15:34 as a businessman. And that teaches them about life. Like, wow, you can have it all. You really can.
    1:15:38 You know, it just, it just helps in so many ways to document your life.
    1:15:41 Do you have any other parenting hacks?
    1:15:45 The biggest life hacks is just working with your kids. Like I said, I stumbled upon it,
    1:15:51 but then when I saw a racer being so excited about what he learned about the creative process,
    1:15:56 and then I realized everything I was teaching them was life lessons. I went from fearing that
    1:16:02 they were going to resent me to realizing I’m going to make all of them work on a film with me.
    1:16:05 That’s just going to be, this is what you got to do.
    1:16:05 Part of the deal.
    1:16:09 Part of the deal. Not so that you can become a filmmaker because you’re going to learn more
    1:16:14 about life. These are life lessons and it’s the best way to do it. It’s project-based.
    1:16:19 It’s challenging. So my son, when we did We Can Be Heroes, I thought, okay,
    1:16:23 he’s done a few scores for me. Because he’d been playing piano since he was four. They all played
    1:16:27 piano. And it was just to connect right to the left side of the brain. That’s all we gave them that
    1:16:31 for. But he was our best piano player. And at the end, he did his last recital after high school was
    1:16:36 finished. And he was already doing knives, Japanese knives making. And he won Forged in Fire. Oh,
    1:16:41 my God. Did I tell you he won Forged in Fire? My son got on, when he was 18, got on Forged in Fire.
    1:16:46 As a TV show. And won. That TV show. Out doing all these other blacksmiths. Because he’d been
    1:16:52 teaching himself Japanese knife making. And I asked him, how did you win? You won $10,000. How did you,
    1:16:56 what was your mindset? You were using tools you’d never even used before. They were just throwing
    1:17:02 stuff at you and problem solving, creative problem solving. And he gives me this samurai answer that I,
    1:17:06 that I love. He said, I convinced myself that I had already won. Somehow I won.
    1:17:11 And so when I’d come up against the challenge, instead of thinking what I had to do to get past
    1:17:15 the challenge, I just needed to remember what I did to get there. I was just like,
    1:17:16 whoa!
    1:17:19 Some musashi samurai stuff.
    1:17:20 Wow! I was like, wow!
    1:17:25 But again, you’ll come up with innovations when you’re thrown into the fire.
    1:17:31 And so he was doing so good with the music, he composed a couple of scores for me,
    1:17:35 but they were just all synth-based for Red 11, for that short film that was a VR film.
    1:17:40 We can be heroes, though. That’s my bag. I do orchestral stuff. We’ll do the score for that
    1:17:44 together. That way I can teach him orchestral scoring, because that’ll be the next stage.
    1:17:49 He writes the first piece, not even a picture. He saw what picture I was editing. He went and wrote
    1:17:54 it to me. It’s like John Williams. It was huge. It was massive. And I was like, okay, yeah,
    1:17:57 sure. Let me check it out. I’ll try it to picture. I didn’t want him to see me try it to picture.
    1:18:03 I put it to picture. It matched. I doubled it, tripled it. It fit this whole five-minute sequence.
    1:18:08 I called him up 10 minutes later. Come back up here and watch. It hits everything perfectly. If
    1:18:13 you can do more of this there, more of that there. He was stunned. I said, good news and bad news.
    1:18:21 Good news is, it’s awesome. Bad news is, I can’t help you at all. I don’t know how you did this.
    1:18:25 Where did you learn music theory? They don’t teach you that in piano, because I never learned
    1:18:28 theory, and I was always proud of that. That’s the 10% I thought you didn’t need to know.
    1:18:32 No, I learned different. Now he can manipulate music because he knows theory. He goes, oh, I learned it
    1:18:36 on YouTube. I was like, well, I’ll tell you what. You’re going to have to write the whole score,
    1:18:41 but I’ll help you. I’ll be your assistant. I’ll edit it. I’ll show you how you can repeat themes.
    1:18:47 And he sat there, and he did it, and I could just see he was just under the gauntlet. I said, dude,
    1:18:50 this is the only way to learn. Throw you in the deep end. If you get a lung full of water,
    1:18:56 we’ll fish you out. And his eyes were like this big. But years later, he came back to me and said,
    1:19:01 I’m so thankful you did that. My whole life changed because I didn’t know I could do it,
    1:19:06 but I had no choice. He knew I could not help him. I wasn’t doing it as some kind of weird
    1:19:13 teaching exercise. I said, let me see your charts. The thing you have going on in the baseline only,
    1:19:17 I would do a whole score with that. How’d you come up with all this? I can’t help you.
    1:19:23 And I remember the conductor said, we recorded in Vienna, stopped midway.
    1:19:24 I think you sent me a video.
    1:19:25 Of him conducting.
    1:19:26 Yes.
    1:19:30 I said, go learn on YouTube real quick how to conduct. I want you to conduct one of them
    1:19:35 because I want video of you with a James Bond orchestra conducting your own piece because I
    1:19:39 never got to do that. And it’s, you’re so proud when your kids can take on the challenge and you
    1:19:44 see it just transforms their life. But he, the Vienna conductor stopped the score and said,
    1:19:49 this is a magnificent score. I can’t believe you’re 20. He was 20 at the time. But again,
    1:19:55 you throw your kids in the deep end. And I tell this to all the parents I can because it’s counterintuitive.
    1:20:00 A lot of parents would say, I don’t want to push, but I tell you, if you have the opportunity to work
    1:20:06 with your kids, do it because it enriches your life because you are mentoring them.
    1:20:11 They’re mentoring you because they’re, they’re figuring out shit like that that you never would
    1:20:16 have thought of. You’re doing a project based thing together. That’s impossible that you’re
    1:20:20 all going to overcome together. You know, how many parents do you know, like try to give their kids
    1:20:24 advice on, on their job and the kids just like that. You don’t, you don’t know. You’re not in my shoes.
    1:20:28 You’re in their shoes. You’re all trying to figure it out together. So you’re actually useful. You’re
    1:20:33 not just some Geppetto who’s worried about their kid all the time. I always say, don’t just parent,
    1:20:39 partner. Because after a certain age, as soon as they’re teenagers, they replace you with their peers
    1:20:43 because you become useless to them. If you want a relationship last long time, partner. Don’t parent
    1:20:48 anymore. They don’t need a parent anymore. They need a partner. They need a mentor. They need an OB-1.
    1:20:51 Because that’s what they look for in their life. Mentors, be their mentor.
    1:20:56 Their confidence grows when they’re mentoring you back and they’re seeing their confidence soar.
    1:21:01 And it’s family time. You’re checking all the boxes. I don’t even do anything anymore. I don’t
    1:21:07 take any job, any assignment, unless it’s going to involve my children. Because life is so good that
    1:21:11 way. You’re checking all the boxes. You’re preparing them for life. You’re learning from them. They’re
    1:21:16 learning from you. And it’s family time. I was telling this to Stallone. I was having dinner with Stallone
    1:21:21 and his wife. It was pre-COVID, right after COVID, something. I had just done We Can Be Heroes,
    1:21:27 this movie, the biggest movie on Netflix. And I was telling my son to score. I wrote it with my kids
    1:21:35 and all this. And Jennifer was like, her eyes were just wide. Like, whoa, she hit Stallone. She goes,
    1:21:37 you don’t work with your daughters. You don’t work with your daughters.
    1:21:43 I was like, well, man, I wouldn’t get anybody in trouble here, right? You know,
    1:21:49 maybe I should reel it back a little bit. But sure enough, next year, his daughters have podcasts.
    1:21:53 He would show up every once in a while to help, you know, boost some ratings and stuff. Now they have
    1:21:59 a TV show. It’s family Stallone. For all of them together, working together, they live that dream.
    1:22:04 And they’re just so happy. So I tell people, because they, people can’t unhear it when they
    1:22:10 hear it. They just need to know someone did it and that it worked to know, oh, I have a way to try
    1:22:14 that with my kids. Because I didn’t know my kids would want it to work with me. You know what happened
    1:22:19 was my kid’s teacher told me, you know, your son, Racer, when he was like 15, he loves nights. We’re
    1:22:23 studying nights and we’re talking about squires. And I asked, well, who would you want to apprentice
    1:22:29 under? And he said, my dad. I was like, really? He’s never told me that. Did he say that?
    1:22:32 He goes, yeah, he said it to your dad. I was like, wow.
    1:22:33 How did that feel here?
    1:22:39 It was wild. It made you, see, kids have egos too. They don’t want to just tell you that. They
    1:22:43 might tell someone else, but they’re not going to tell you. So don’t assume, don’t assume they
    1:22:48 don’t want to be part of your life or be part of your work. Since I’ve been working with my kids since
    1:22:54 they were very young, I didn’t know it would keep going for 20 years, you know? And now it’s just
    1:23:00 become the thing that we do. And they endlessly inspire me because they just have that confidence
    1:23:06 built in, but we’re building a go-kart together. So I tell, I know some parents would dismiss it as
    1:23:12 an opportunity like that and call it entitlement, but wow, you’re so wrong. So wrong. Let me set you
    1:23:17 straight because this would be, you know, a curse on your life if you don’t at least know this. I would
    1:23:22 say, and I’m curious if you agree you’re not, or if you have your own position on it. I would say
    1:23:25 that if you have an opportunity to work with your children, if you’re in that position, because I
    1:23:32 don’t know, maybe not all jobs adapt to that, but take it. It’s a tremendous gift to everyone involved
    1:23:38 and beyond because if you refuse to do so, because you’re afraid other people will call it nepotism,
    1:23:43 you are missing out the most important opportunity of your collective lives.
    1:23:51 Because look, what happens as parents when we pass away? Don’t we just give everything that we created
    1:23:59 to our children? Is that not entitlement? That they had no part in building? There was an opportunity
    1:24:04 to build this with them so that when they inherited, they could go, “I made this with my dad.”
    1:24:14 Right? So it’s like, “Oh, thanks, dad, for all this shit that I had no part of,
    1:24:20 that you went and made without me being involved at all, getting that chance to have that mentorship
    1:24:28 go both ways, to build something together, to have that family time together, because you were afraid
    1:24:36 someone would call you up for nepotism. Thanks.” I’m having a ball and it’s inspiring everyone who’s a parent
    1:24:43 to go partner instead of parent their child and have a relationship that lasts your whole life.
    1:24:50 Yeah. I mean, what strikes me about it also, I mean, there’s trust fund kids or trustafarians
    1:24:55 have a, have a new term. Well, it’s, it’s not exactly the same, but it gets used similarly. Nepo babies,
    1:25:01 right? But the connotation of that word, I don’t think applies to you at all because at least,
    1:25:07 and this is not the Merriam-Webster definition, but when I think of nepotism, there’s a sort of unearned
    1:25:20 giving implied, right, right? There’s an unearned giving implied. And then there is teaching, which you
    1:25:27 know, and then there is another thing I would say a step above that, which is enabling someone
    1:25:32 specifically to have the confidence that they can figure it out, that they can learn, right? You
    1:25:38 didn’t tell your son to go to YouTube and learn music theory, but you put him in situations or you
    1:25:48 hinted at forthcoming situations that would require a lot of tap dancing and figuring things out. And if we
    1:25:56 were to create some type of like Maslow’s hierarchy of working with your kids, there are different
    1:26:03 things you can impart or give. And I would say the lowest level is giving someone a fish, right? Instead
    1:26:10 of teaching them to fish. But then above teaching someone to fish, teaching your kids to fish is saying,
    1:26:17 hey, whether it’s piano, fishing, music theory, or something that you are going to come up with on
    1:26:22 your own as a solution to a problem or a challenge or a dream that I can’t even think of, I’m going to
    1:26:29 put you into enough circumstances that you have the confidence you can fear forward. You have the
    1:26:33 confidence that not knowing is half the battle, but you will get there.
    1:26:37 You can tell them that stuff all you want, but when they’re doing it with you, they learn so
    1:26:41 much better. I mean, that’s why I said, even after the couch with your hands behind you trying to come
    1:26:45 up with the comic strip. It’s not going to happen. It’s not going to happen, but you can tell them all
    1:26:49 that, but it’s different when they’ve lived it too. And that’s why I did the whole, if I get hit by a bus,
    1:26:53 you know what to do because it’s true. Now they know it in their bones. When I, we did a talk in
    1:26:58 Colombia with a, with a $7,000 movie that we did together. I mean, the boys, we went, they flew us
    1:27:04 down there to go talk and everyone was in Colombia. These guys live in poverty. They were leaning
    1:27:09 forward to find out how to make a movie with no money so they could get out of there. And we’re
    1:27:14 talking and one woman was asking a question about screenwriting and I was giving my answer. And Racer
    1:27:19 said, cause he had written the script of me. Now he wanted to stand up and say, what he’s saying is
    1:27:24 really true because he had lived it already. It wasn’t, this is the stuff he’d heard before,
    1:27:29 but now it really sank in because he was there. And what’s cool is if you build your family up,
    1:27:33 like your team like that, you know what I hear so much now that I hadn’t probably because I’m older
    1:27:38 and I’ve been around longer. A lot of people will just assume I’m too busy to do whatever project
    1:27:43 I’m doing alone. So they said, yeah, we can’t wait to work with you and your team. Most people have a
    1:27:49 team. My team is my kids. And it’s got more jobs. Like a video game company wanted to
    1:27:54 be in partnership with me and said, well, let me tell you who my team is. All my kids are gamers.
    1:27:57 I got them into games when they were really little. They know this world inside out. One of them is
    1:28:03 even a game designer. That’s my team. And they’re in my house. We love this. We want to work with you.
    1:28:07 And we’re going to take it to the next level because we’ve done this other project and this
    1:28:11 other project. And this was the process we did these done deal. We’re doing it now. Now my kids get to
    1:28:17 make a game, a real game, like a big ass game. And you get to do it together because you’ve already
    1:28:20 trained them to be, and it used to be a joke when I had so many kids, I had five kids.
    1:28:23 I would say, oh, yes, my future cast and crew. I would just say it as a joke. Hey,
    1:28:26 it turned out to be true. They’re my cast and crew.
    1:28:35 So is there anything to the story of the double R’s besides the fact that you have the double R’s?
    1:28:36 Is there more to it?
    1:28:41 Yeah. The double R’s was just from a family of 10 kids. My mom’s name is Rebecca and my sister’s name
    1:28:47 is Rebecca. We’re the only double R’s, my mom, my sister, me. And I always just loved the alliteration
    1:28:52 of that. You know, like the double R’s, it was really powerful. R and R. Rebecca Rodriguez.
    1:28:58 Robert Rodriguez. So once you name the first kid with an R name, well, then the second one,
    1:29:01 and then the third one, and I gave them regular middle names, so they didn’t have to be,
    1:29:08 you know, so like there’s Rocket, Valentin, Rodriguez, Avellan. It can be Valentin Avellan,
    1:29:13 or it can be Rocket Rodriguez, or Rayson Rodriguez, or Maximiliano Avellan. If they want to go into
    1:29:18 politics and not be pro wrestlers, they can change their name. But I didn’t know they were going to
    1:29:22 keep those names past childhood. They thought it was just fun kid names. Yeah. Everybody has five
    1:29:27 names. One is Ro, Joaquin, Cecilio, Rodriguez. One has five names. So he can pick his identity.
    1:29:30 I wanted him to just use it as a little- Every time he has to fill out a government
    1:29:34 form, he’s like, oh, God damn it. I’m not going to use that. But they didn’t want to get rid of their
    1:29:38 first names. They love their first names. So I thought, let’s keep, if everyone’s keeping their
    1:29:43 first name, let’s own it. Double R is kind of a cool logo. What’s fun was that it just looks cool.
    1:29:47 Double R. And it means all of us. And it makes this like a tribe. And it makes this all,
    1:29:51 and it gave them a lot of pride. I was surprised how much pride they had in it. And they all started
    1:29:55 coming up with ideas. Rick Rubin comes over and he saw them holding a picture up. And he goes,
    1:30:01 R-R. I did, double R. That was my artist’s name when he was a, you know, a DJ. He was double R.
    1:30:07 I was like, that’s amazing. This is one of my other favorite things that when I’ve told parents,
    1:30:11 they go, I want to try that with my kids. It was something I stumbled upon. You know,
    1:30:15 I was having some kind of family talk with the kids. We usually have these things we call tribe talks,
    1:30:19 where you talk about anything. It’s like, like we’re a tribe. Like we help each other out.
    1:30:21 They get so excited about a tribe talk. Let’s have a tribe talk.
    1:30:24 And the tribe talk is like asking one another for help.
    1:30:29 I just, if I have a new thing I want to talk about that’s going to affect their lives later,
    1:30:33 let’s have a tribe talk about this. They’re like so excited because they learn about something that
    1:30:37 I want to share with them to prepare them for life. Something that I might’ve just learned that I
    1:30:42 wish I could take a time machine and tell myself, you can’t. The closest thing to it is telling your
    1:30:46 children. Because I used to think any advice I’d give them, I’m afraid it might probably just go in
    1:30:51 one ear and out the other because it’s not real to them yet. They probably have to live through it and
    1:30:56 find their own mistakes. No, they would process it and give it back to me. And I would be like,
    1:31:01 where’d you get that philosophy? You told me that. I didn’t tell it to you like that. I said,
    1:31:04 I might’ve said glass is half empty or half full. Oh yeah, well, we built upon it. Well,
    1:31:11 they take what you tell them and build upon it. Right? So this one was, I thought I’m going to be
    1:31:16 very honest with them and tell them all the major decisions I made in the life, walk them through.
    1:31:21 Cause there’s a funny scene. It came up because of a movie and we did another spike kids. There’s a scene
    1:31:25 where the parents are talking about operation fireball with such memories about it. And the
    1:31:30 little girl asks, what is that exactly? Oh, we beat up the bad guy. We blew up his lair and all this
    1:31:34 stuff. And she’s just like, you could have done it a better way. You could have gone to him.
    1:31:38 Nicely. You could have talked to him, seen his aesthetic and it plays it out. Right? So I thought,
    1:31:41 I’m going to try that with my kids. I bet if I told them all the decisions I was faced with
    1:31:48 that a lot of times are lose, lose, there’s no, there’s no clear way to go. And as you think 10 years
    1:31:52 later, you’ll see what the real answer should have been. Nothing. There’s never clarity. Sometimes
    1:31:57 I’m curious to see what they would have done with the knowledge more evolved.
    1:32:04 So I walk them through. It was fascinating. It was fascinating. At every turn. Okay.
    1:32:12 A or B, which way would you go? I’m not going to tell you what I did. They both suck. And do you
    1:32:17 know what they say? I don’t want to have to pick. No, you have to pick. I had to pick. You have to pick.
    1:32:24 They pick every time it was the same until one. They go, it’s a big one. They go, well,
    1:32:28 if that’s the circumstances, that’s what the knowledge you have. We go, yeah, that’s all the
    1:32:33 knowledge you have. I would have done what you did too. I would have left. I should have done that. I
    1:32:37 didn’t. I stayed. Let me tell you what happened because I stayed. I should have done that. I knew
    1:32:41 I should have done that. But I went ahead and stayed because that’s the right thing to do. I did the right
    1:32:45 thing. And it blew up in my face. Watch. Boom, boom, boom, boom, boom, boom, boom, boom, boom.
    1:32:48 The right thing by external. Right thing, external, external status.
    1:32:54 That anyone else counterintuitive though would say, with the evidence you have,
    1:32:59 it’s counterintuitive as it sounds. It should go that way. So you picked the right thing. I should
    1:33:04 have done that, but because I decided to do the right thing. You just felt so good after. And they
    1:33:11 were so excited knowing now what life really is like. It’s going to throw shit at you that’s no
    1:33:16 clear answer. Even with all this time, no clarity. They know that it’s a lot tougher.
    1:33:22 And they’re invested because it’s you and them in a way. So I tell parents, I told, I won’t tell you,
    1:33:27 but several others were like, I’m going to try that with my kids for sure. I’m going to tell my kids
    1:33:32 that. I’m curious to see what they say because you want to see if they remix a better version of you.
    1:33:37 But you might be surprised that it’s just as unfathomable to them to have an answer as you did.
    1:33:40 Okay. Life hack. My favorite life hack. Have you seen,
    1:33:44 I showed you that little spark amp, right? That I can play guitar.
    1:33:45 You did in your kitchen.
    1:33:50 So no time. Even when you try to make time, you can’t make consistent time. You’re supposed to
    1:33:56 walk 10,000 steps for your health, especially after 50 or whatever. I have time for that. It takes an
    1:34:00 hour, an hour and a half. I don’t have enough things to listen to or phone calls to make to go do that.
    1:34:07 Then I love guitar. I can’t be playing guitar for a freaking hour. You listen to Tom Morello on this
    1:34:12 master class. You want to get better at guitar? Play for an hour a day. If you want to get better than that,
    1:34:15 more. So I started trying to do an hour a day. I couldn’t do it consistently. So I’d be like,
    1:34:19 God, I want to play guitar. I have no time to walk. So I put them together. The spark amps,
    1:34:23 they have some that are really small. And now they just came out with the headphones that you just put
    1:34:27 it on. It’s the amp is built in and you plug in your guitar wireless. And I used to have just the
    1:34:33 the one in my pocket, their older one. And I put a playlist on the backing tracks, drums and bass for
    1:34:39 songs, my favorite songs that I play to. And I walk just around my house and you forget you’re even
    1:34:44 there. It’s like the Angus Young workout. You know, he’s always doing that or Eddie Van Halen running
    1:34:49 around. The music drives you. You don’t even, the room is gone. You’re in a stadium. You’re walking
    1:34:57 across the stage. Your house is bigger than most stages walking across. I put on like an hour to an
    1:35:06 hour and a half playlist. This was like 10 or 12 songs. Easy. 15,000 steps, 17,000 steps. Easy.
    1:35:11 You don’t even know you did it. You don’t even remember walking. You’re so transported. You’re so
    1:35:16 busy doing this that I’ll be at the end of my playlist. I’m going to keep playing. And you just
    1:35:20 keep walking. That’s why you saw me in the crowd, walking through the crowd. I’m so used to playing
    1:35:24 walking. You’re so used to walking. I went walking through the crowd, greeting everybody that I knew
    1:35:29 instead of, I said, well, shit, I can play and walk and not have some looking, because I got that
    1:35:36 training. But anyway, anyone who’s a guitarist, the best life hack, you get an hour plus practice every day.
    1:35:42 I got so much better on guitar because of it. And you’re walking and you’re not even feeling it.
    1:35:47 I don’t even remember doing it. Biggest life hack there. I couldn’t wait to tell you. I call it the
    1:35:52 rock walk. The rock walk. Gotta do the rock walk. My friend goes out in the neighborhood with his
    1:35:55 thing. He just walks around the neighborhood. When I saw you on stage with your daughter,
    1:36:02 that’s the most I’ve seen you play guitar. I’ve only seen your guitars in the house. Right. But that was
    1:36:07 the most actual playtime I have seen. Wow. Yeah. Yeah. That’s so funny too. That’s right.
    1:36:12 Because I don’t go just play songs with the Hello Kitty guitar. Yeah. Rocking the Hello Kitty. It’s a
    1:36:18 good guitar. It looks great. Yeah. Robert, we’ll have to do this more than once a decade, but
    1:36:25 yeah. Uh, thank you so much for all the stories and I took a ton of notes. How can people learn
    1:36:31 more about brass knuckle films? Where should they go? Should they check out? There’s a brass knuckle
    1:36:37 films, you know, website where you can learn all about it. Get all the updates, show you how you can
    1:36:43 invest. You’ll see all the perks and things for the different levels. Get a part of it. It’s a community.
    1:36:48 I think it’s really going to appeal to anyone who’s a fan of action movies, but also filmmakers,
    1:36:54 but just people who are interested and people who consume. Don’t just be a consumer. Make the money
    1:36:58 back. I want you to make the money so that you’re not just consuming and watching a movie. If you like
    1:37:03 movies, this is the best way. I tried to figure out ever since I was a kid, how can I get paid to
    1:37:06 watch movies? Because I watch movies all the time. It’s the closest thing.
    1:37:13 Yeah. Brass knuckle films. Beautiful. All right, folks. We’re going to link in the
    1:37:15 show notes to everything. Timed up blog session podcast. Thank you, Robert.
    1:37:19 Thank you for giving me a forum to tell people that no people were here because everyone listens
    1:37:24 to your thing. Because I just, just like with my book, I always wanted, as soon as I made mariachi,
    1:37:29 I wanted to share it with people because I knew I would have appreciated hearing that as a filmmaker
    1:37:33 who had no money from a family of 10, that it was possible because everyone made it sound like it was
    1:37:37 not. So I just wanted to shout it from the mountaintop. And it’s still feeling that same
    1:37:42 way as I discover things. I want, I want to tell people because it, the feedback loop is amazing.
    1:37:45 You know, when people come back and tell you how they worked it into their life in their own way,
    1:37:50 it inspires you all over again, inspires you even you’re like, well, you just inspired me now to go
    1:37:55 try that way. So yeah, I love sharing that. Yeah. Incredibly energizing. It’s a virtuous circle.
    1:38:01 And for everybody listening and watching till next time, be just a little bit kinder than is
    1:38:04 necessary to others and to yourself. Thanks for tuning in.
    1:38:11 Hey guys, this is Tim again, just one more thing before you take off. And that is five bullet Friday.
    1:38:15 Would you enjoy getting a short email from me every Friday that provides a little fun
    1:38:20 before the weekend between one and a half and 2 million people subscribe to my free newsletter,
    1:38:26 my super short newsletter called five bullet Friday, easy to sign up, easy to cancel. It is
    1:38:31 basically a half page that I send out every Friday to share the coolest things I’ve found
    1:38:36 or discovered or have started exploring over that week. It’s kind of like my diary of cool things.
    1:38:42 It often includes articles. I’m reading books. I’m reading albums, perhaps gadgets, gizmos,
    1:38:47 all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast
    1:38:54 guests. And these strange esoteric things end up in my field and then I test them and then I share them
    1:39:00 with you. So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head
    1:39:05 off for the weekend, something to think about. If you’d like to try it out, just go to Tim dot blog
    1:39:11 slash Friday, type that into your browser, Tim dot blog slash Friday, drop in your email and you’ll
    1:39:18 get the very next one. Thanks for listening. Way back in the day in 2010, I published a book called
    1:39:25 The Four Hour Body, which I probably started writing in 2008. And in that book, I recommended many,
    1:39:34 many, many, many things first generation continuous glucose monitor and cold exposure and all sorts of
    1:39:39 things that have been tested by people from NASA and all over the place. And one thing in that book
    1:39:46 was athletic greens. I did not get paid to include it. I was using it. That’s how long I’ve been using
    1:39:51 what is now known as AG one. AG one is my all in one nutritional insurance. And I just packed up for
    1:39:58 instance, to go off the grid for a while. And the last thing I left out on my countertop to remember
    1:40:05 to take, I’m not making this up, I’m looking right in front of me is travel packets of AG one. So rather
    1:40:09 than taking multiple pills or products to cover your mental clarity, gut health, immune health, energy,
    1:40:15 and so on, you can support these areas through one daily scoop with AG one, which tastes great,
    1:40:19 even with water, I always just have it with water. I usually take it first thing in the morning,
    1:40:23 and it takes me less than two minutes in total. Honestly, it takes me less than a minute.
    1:40:29 I just put in a shaker bottle, shake it up and I’m done. AG one bolsters my digestion and nutrient
    1:40:35 absorption by including ingredients optimized to support a healthy gut in every scoop. AG one in
    1:40:40 a single serve travel packs, which I mentioned earlier also makes for the perfect travel opinion.
    1:40:45 I’ll actually be going totally off the grid, but these things are incredibly, incredibly space
    1:40:49 sufficient. You could even put them in a book, frankly. I mean, they’re kind of like bookmarks.
    1:40:54 After consuming this product for more than a decade, I chose to invest in AG one in 2021,
    1:40:58 as I trust their no compromise approach to ingredient sourcing and appreciate the focus
    1:41:05 on continuously improving one formula. They go above and beyond by testing for 950 or so contaminants and
    1:41:11 impurities compared to the industry standard of 10. AG one is also tested for heavy metals and 500
    1:41:18 various pesticides and herbicides. I’ve started paying a lot of attention to pesticides. That’s a
    1:41:24 story for another time to make sure you’re consuming only the good stuff. AG one is also NSF certified for
    1:41:29 sport. That means if you’re nothing, you can take it. The certification process is exhaustive
    1:41:35 and involves the testing and verification of each ingredient and every finished batch of AG one. So they take
    1:41:40 testing very seriously. There’s no better time than today to start a new healthy habit. And this is an easy
    1:41:48 one. Wake up water in the shaker bottle. AG one. Boom. So take advantage of this exclusive offer for you,
    1:41:55 my dear podcast listeners, a free one year supply of liquid vitamin D plus five travel packs with your subscription.
    1:42:19 Listeners have heard me talk about making before you manage for years. All that means to me is when I wake
    1:42:23 up, I block out three to four hours to do the most important things that are generative, creative,
    1:42:30 podcasting, writing, etc. Before I get to the email and the admin stuff and the reactive stuff and
    1:42:37 everyone else’s agenda for my time. For me, let’s just say I’m a writer and entrepreneur. I need to
    1:42:43 focus on the making to be happy. If I get sucked into all the little bits and pieces that are constantly
    1:42:50 churning, I end up feeling stressed out. And that is why today’s sponsor is so interesting. It’s been one of
    1:42:56 the greatest energetic unlocks in the last few years. So here we go. I need to find people who
    1:43:02 are great at managing. And that is where Cresset family office comes in. You spell it C-R-E-S-S-E-T.
    1:43:09 Cresset family office. I was introduced to them by one of the top CPG investors in the world. Cresset is a
    1:43:14 prestigious family office for CEOs, founders, and entrepreneurs. They handle the complex financial
    1:43:21 planning, uncertain tax strategies, timely exit planning, bill pay, wires, all the dozens of
    1:43:26 other parts of wealth management and just financial management that would otherwise pull me away from
    1:43:31 doing what I love most, making things, mastering skills, spending time with the people I care about.
    1:43:37 And over many years, I was getting pulled away from that stuff at least a few days a week and I’ve
    1:43:42 completely eliminated that. So experience the freedom of focusing on what matters to you with
    1:43:49 the support of a top wealth management team. You can schedule a call today at cressetcapital.com/tim.
    1:43:56 That’s spelled C-R-E-S-S-E-T. Cressetcapital.com/tim to see how Cresset can help streamline your financial
    1:44:04 plans and grow your wealth. That’s Cressetcapital.com/tim. And disclosure, I am a client of Cresset. There are no
    1:44:08 material conflicts other than this paid testimonial. And of course, all investing involves risk,
    1:44:15 including loss of principle. So, do your due diligence.

    Robert Rodriguez is a film director, screenwriter, producer, cinematographer, editor, and composer. Rodriguez has written, produced, directed, and edited a series of successful films including El Mariachi, Desperado, From Dusk Till Dawn, the Spy Kids franchise, Once Upon a Time in Mexico, Frank Miller’s Sin City, and many more. Robert recently launched Brass Knuckle Films, an investable action film slate.

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  • #803: Craig Mod Returns — Epic Walks in Japan, The Art of Slowness, Digital Detox, Publishing “Impossible” Books, and Choosing Beauty Over Scale

    AI transcript
    0:00:04 And so to do this thing where there was basically a month built in
    0:00:05 where I wasn’t going to see these responses.
    0:00:08 Sorry, my dog’s vomiting.
    0:00:08 Give me a sec.
    0:00:13 That’s a new one for the podcast.
    0:00:14 I know.
    0:00:15 Okay, sorry.
    0:00:18 Your dog hates SMS.
    0:00:22 Give me a second to deal with this.
    0:00:25 I’ve never had my dog vomit while I’m recording a podcast
    0:00:27 right next to me before.
    0:00:27 That’s a new one.
    0:00:30 This is the glamorous life of a podcaster, folks.
    0:00:36 Hello, boys and girls, ladies and germs.
    0:00:37 This is Tim Ferriss.
    0:00:39 Welcome to another episode of The Tim Ferriss Show,
    0:00:44 where it is my job every episode to deconstruct world-class performers,
    0:00:46 people who are the best at what they do,
    0:00:52 people who are the deepest in the deep end of whatever their specialty happens to be.
    0:00:55 This episode that you are going to hear is my second interview,
    0:01:00 my second conversation with Craig Mod, a gem of a human being.
    0:01:01 Love the guy.
    0:01:06 Now, important note, though, you do not need the first interview to enjoy this one.
    0:01:11 This, what you’re about to listen to, is perfectly self-sufficient as a standalone conversation.
    0:01:12 So, go forth.
    0:01:13 Enjoy.
    0:01:18 But if you also want to check out our first convo, which covers his early years and his
    0:01:24 winding path to Japan, you can find it at tim.blogs slash mod, M-O-D.
    0:01:30 Today’s episode will dive very deeply into Craig’s walking philosophy and practice.
    0:01:32 I’ll explain what that means, why it’s relevant.
    0:01:38 His incredible experiences and experiments with publishing of all sorts, independent and traditional.
    0:01:46 His unexpected celebrity in Japan, which is wild and just so fun.
    0:01:50 And the profound impact of reconnecting with his biological family.
    0:01:53 And we’ll get into all the nuances and background necessary for that.
    0:01:55 This is a packed episode.
    0:01:58 Craig is such a joy to listen to.
    0:01:59 Great storyteller.
    0:02:00 And there are a lot of takeaways.
    0:02:02 But I’m getting ahead of myself.
    0:02:03 Who is Craig?
    0:02:06 He is a writer, photographer, and walker.
    0:02:08 We’ll talk about that a lot.
    0:02:10 Living in Tokyo and Kamakura, Japan.
    0:02:14 He is the author of Things Become Other Things and Kissa by Kissa.
    0:02:16 K-I-S-S-A.
    0:02:17 Don’t worry about it.
    0:02:17 We’ll get to it.
    0:02:22 He also writes the newsletters Roden and Ridgeline and has contributed to the New York
    0:02:24 Times, The Atlantic, Wired, and more.
    0:02:29 He has walked thousands of miles across Japan in every conceivable place.
    0:02:36 And since 2016, he has been co-running Walk & Talks with Kevin Kelly, perhaps the most interesting
    0:02:43 man in the world, in various places around the world, the Cotswolds, Northern Thailand, Bali,
    0:02:49 Southern China, Japan, Spain, which includes the Portuguese and French Caminos, and much more.
    0:02:52 You can find Craig Mod at craigmod.com.
    0:02:57 That’s the H-Q for everything Craig Mod, C-R-A-I-G-M-O-D.com.
    0:03:02 You can find him on Instagram, at craigmod, and on Blue Sky as well, craigmod.com.
    0:03:08 And with that, and just a few words from the people who make this podcast possible, we’ll
    0:03:10 get right into the meat and potatoes of Craig Mod.
    0:03:15 As many of you know, for the last few years, I’ve been sleeping on a Midnight Luxe mattress
    0:03:17 from today’s sponsor, Helix Sleep.
    0:03:23 I also have one in the guest bedroom downstairs, and feedback from friends has always been fantastic.
    0:03:24 Kind of over the top, to be honest.
    0:03:27 I mean, they frequently say it’s the best night of sleep they’ve had in ages.
    0:03:28 What kind of mattress is it?
    0:03:29 What do you do?
    0:03:30 What’s the magic juju?
    0:03:34 It’s something they comment on without any prompting from me whatsoever.
    0:03:40 I also recently had a chance to test the Helix Sunset Elite in a new guest bedroom, which
    0:03:44 I sometimes sleep in, and I picked it for its very soft but supportive feel to help with
    0:03:46 some lower back pain that I’ve had.
    0:03:50 The Sunset Elite delivers exceptional comfort while putting the right support in the right
    0:03:51 spots.
    0:03:56 It is made with five tailored foam layers, including a base layer with full perimeter zoned lumbar
    0:04:01 support right where I need it, and middle layers with premium foam and micro coils that create
    0:04:05 a soft contouring feel, which also means if I feel like I want to sleep on my side, I can
    0:04:08 do that without worrying about other aches and pains I might create.
    0:04:13 And with a luxurious pillow top for pressure relief, I look forward to nestling into that
    0:04:15 bed every night that I use it.
    0:04:20 The best part, of course, is that it helps me wake up feeling fully rested with a back that
    0:04:24 feels supple instead of stiff, and that is the name of the game for me these days.
    0:04:30 Helix offers a 100-night sleep trial, fast, free shipping, and a 15-year warranty, so check
    0:04:31 it all out.
    0:04:37 And you, my dear listeners, can get between 20 and 27% off, plus two free pillows on all
    0:04:37 mattress orders.
    0:04:42 So go to helixsleep.com slash Tim to check it out.
    0:04:45 That’s helixsleep.com slash Tim.
    0:04:48 With Helix, better sleep starts now.
    0:04:54 About three weeks ago, I found myself between 10,000 and 12,000 feet going over the continental
    0:05:00 divide, carrying tons of weight, doing my best not to chew on my own lungs, and I needed all
    0:05:01 the help I could get.
    0:05:07 And in those circumstances, I relied on Momentous products every single day and every single
    0:05:08 night.
    0:05:12 Now, regular listeners probably know I’ve been taking Momentous products consistently and testing
    0:05:15 them, the entire spectrum of their products, for a long while now.
    0:05:20 But you may not know that I recently collaborated with them, one of the sponsors of this episode,
    0:05:22 to put together my top picks.
    0:05:25 And I’m calling it my performance stack.
    0:05:27 I always aim for a strong body and sharp mind.
    0:05:28 Of course, you need both.
    0:05:31 And neither is possible without quality sleep.
    0:05:33 So I didn’t want anything speculative.
    0:05:35 I wanted things I could depend on.
    0:05:36 And it is what I use personally.
    0:05:39 So I designed my performance stack to check all three boxes.
    0:05:40 And here it is.
    0:05:43 Creapure creatine for muscular and cognitive support.
    0:05:46 The cognitive side is actually very interesting to me these days.
    0:05:49 Whey protein isolate for muscle mass and recovery.
    0:05:54 And magnesium threonate for sleep, which is really the ideal form of magnesium, as far
    0:05:56 as we know, for sleep.
    0:06:01 I use all three daily, and it’s why I feel 100% comfortable recommending it to you, my dear
    0:06:02 listeners.
    0:06:07 Momentous sources Creapure creatine from Germany, and their whey isolate is sourced from European
    0:06:10 dairy farmers held to incredibly strict standards.
    0:06:15 And I’ve chatted with the CEO about their supply chain, about how they manage all of these things.
    0:06:21 It’s incredibly complex, and they go way above any industry standards that I’m familiar with,
    0:06:22 and I am familiar with them.
    0:06:27 All Momentous products are NSF and Informed Sports Certified, which is professional athlete
    0:06:28 and Olympic-level testing.
    0:06:31 So here’s the main point.
    0:06:33 What’s on the label is exactly what you’re getting.
    0:06:38 And this is not true for the vast majority of companies in this industry.
    0:06:40 So this is a differentiator.
    0:06:42 Try it out for yourself, and let me know what you think.
    0:06:49 Visit livemomentous.com slash Tim, and use Tim at checkout for 20% off of my performance
    0:06:49 stack.
    0:06:52 One more time, that’s livemomentous.com slash Tim.
    0:06:53 I’ll spell it out.
    0:06:54 It’s a long one.
    0:06:57 Live moment, O-U-S dot com slash Tim.
    0:07:00 So livemomentous.com slash Tim for 20% off.
    0:07:07 At this altitude, I can run flat out for a half mile before my hands start shaking.
    0:07:08 Can I ask you a personal question?
    0:07:11 Now we’re just in a perfect time.
    0:07:12 What if I did the opposite?
    0:07:16 I’m a cybernetic organism, living tissue over metal endoskeleton.
    0:07:20 Me, Tim, Ferris, yo.
    0:07:28 Modo-san, o-hayo gozaimasu.
    0:07:29 Hi, konbama.
    0:07:30 Konbama.
    0:07:31 Exactly.
    0:07:33 Time zones.
    0:07:36 Lots and lots of time zones between us.
    0:07:41 And I suppose that is as good a segue as any to ask you a question related to something
    0:07:50 that you said in passing in our last conversation, which was living in a six to Tommy mat room.
    0:07:54 For many people listening, they may not know exactly what that means.
    0:07:54 What does that mean?
    0:07:59 Like in Japan, you used to measure everything by basically tatami mats.
    0:08:03 So tatami mat, it’s like two meters by half a meter or something like that.
    0:08:05 It’s a rectangle mat basically.
    0:08:07 And yeah, you had rooms.
    0:08:12 Rooms are kind of like classical Japanese rooms are based on certain tatami mat numbers.
    0:08:15 Six mat room, eight mat room, 10 mat room, 12 mat room, things like that.
    0:08:23 And I lived for most of my adult life from like age 22 to 35.
    0:08:25 I was in like a six mat tatami room.
    0:08:28 I lived a really ascetic sort of twenties and early thirties.
    0:08:31 Super affordable in the middle of the city.
    0:08:32 It worked out.
    0:08:33 It worked well for me.
    0:08:37 So I’m looking up the name of a movie that I saw recently.
    0:08:42 If people want a visual on a roughly six tatami room.
    0:08:43 Perfect days.
    0:08:44 Perfect days.
    0:08:44 Yeah, yeah, yeah.
    0:08:45 Wim Wenders.
    0:08:45 Exactly.
    0:08:51 The amazing thing about that movie is I think they wrote it and shot it in like a matter
    0:08:53 of just like three weeks, four weeks.
    0:08:55 They shot it so fast, but it works.
    0:09:00 Which is part of the beauty of an independent film like this.
    0:09:06 If you can control the locations, if you’re not throwing in a bunch of CGI, if you can apply
    0:09:13 some constraints, you can make a beautiful little film that really does the trick.
    0:09:17 And you can rely on that old fashioned thing called storytelling and character development.
    0:09:25 I will say that this particular film, Perfect Days, just as a warning slash promise to people,
    0:09:27 it starts off very slow.
    0:09:32 It gets to a point, at least it did for me, where it starts to get repetitive and almost
    0:09:32 annoying.
    0:09:41 But then at some point that I could not put a finger on, it starts to become really hypnotic
    0:09:45 and then it gets very reassuring and then it ends up very endearing.
    0:09:46 It’s worth the whole push through.
    0:09:51 I think it’s a good piece of film, but basically where the guy, the protagonist of Perfect Days
    0:09:57 lives is exactly the sort of room I lived in for like roughly 13, 14 years.
    0:09:58 It’s worth checking out.
    0:10:05 The rumor I heard, this was second or third hand, so I have not fact checked this, is that
    0:10:13 at some point, I guess it was Tokyo Toilet or whoever actually, I imagine it’s the municipality
    0:10:18 that owns the toilets, was looking to do an advertising campaign featuring some of their
    0:10:24 more unusual sort of art piece toilets, which people will see in the film.
    0:10:30 And that somehow Wim Wenders, the filmmaker, got wind of this and said,
    0:10:36 that all sounds great, but why don’t you just give me your entire budget and I’ll make a film
    0:10:37 about a toilet cleaner.
    0:10:38 Yeah.
    0:10:39 Yeah.
    0:10:40 Pretty astonishing.
    0:10:41 Yeah.
    0:10:42 It’s pretty, it’s pretty awesome.
    0:10:43 Yeah.
    0:10:43 Yeah.
    0:10:43 Yeah.
    0:10:55 Let’s jump to the meat and potatoes of Craig Mod 2.0, which is huge walks.
    0:10:56 Yes.
    0:10:59 We covered so much ground, pun intended.
    0:11:00 I’m sorry.
    0:11:06 We covered so much ground in the last conversation.
    0:11:13 We never got to what a lot of people want to know from you, which is huge walks.
    0:11:17 Why, how, where, what is it like, all the things.
    0:11:18 Where should we start?
    0:11:20 What is step one here?
    0:11:26 I mean, step one is just, like I arrived in Tokyo, I’m 19 years old, I’m walking through
    0:11:29 the city at night and I’m just mesmerized.
    0:11:33 You know, there’s just something about being able to move through the city without worrying
    0:11:35 about anything, without thinking about safety.
    0:11:35 Yes.
    0:11:40 And people’s lives are really, I want to say exposed.
    0:11:44 Like you walk down a street and you can hear everything and you can hear the baths being drawn.
    0:11:47 You can hear the kids laughing behind, you know, closed doors.
    0:11:50 You can smell someone having a cigarette in their kitchen as they’re listening to the radio.
    0:11:53 And there was something about all of that.
    0:11:57 I think that really many, many things kept me here, but like those walks, those late night
    0:12:04 walks around Tokyo when I was 19, 20, I mean, that really set something moving in my heart.
    0:12:07 And I think I kind of held onto that for a long time.
    0:12:11 So before we segue from that, why were you walking around at night?
    0:12:13 Was it insomnia?
    0:12:14 Were you taking photographs?
    0:12:14 What were you doing?
    0:12:17 I mean, I was just drinking too much.
    0:12:20 I was gulking around with a bottle in hand.
    0:12:24 So yeah, no street drinking, but like I would be, you know, I was going to Golden Guy.
    0:12:27 You should explain what that was and what it is for people who don’t know.
    0:12:34 Golden Guy was a post-war, almost like a black market drinking area in Shinjuku next to Kabukicho,
    0:12:35 which is like the big red light district.
    0:12:40 And it was a whole bunch of ramshackle shacks, you know, one story, two stories.
    0:12:43 And then they all had attics and it was all for prostitution.
    0:12:48 So you’d go to these bars post-war and then there’d be prostitutes there and they’d take you up.
    0:12:55 If you go in some of the bars in Golden Guy still have these like attic rooms and that would be where the Roxanne stuff would happen.
    0:12:56 Yeah.
    0:12:57 Where Roxanne would turn on a red light.
    0:13:06 And anyway, over time, it became a place of like artists, filmmakers, directors, poets would gather and drink there.
    0:13:09 Kind of in the, I’d say probably in like the seventies, eighties, nineties.
    0:13:15 Another Wim Wenders film, Tokyo Ga, where he’s kind of exploring, he’s like chasing Ozu and he goes to a bar.
    0:13:16 What is Ozu?
    0:13:19 Ozu is sort of like, if you had a lot of people know Kurosawa.
    0:13:21 So you have Seven Samurai.
    0:13:28 Ozu is like the Kurosawa contemporary, where if you flipped all the action of Seven Samurai,
    0:13:32 it created like the inverse of it where nothing happens and the camera just sits on the ground.
    0:13:36 That is Ozu, but it’s, Ozu made so many films.
    0:13:37 Ozu never got married.
    0:13:38 He never had any kids.
    0:13:45 He made so many films and every single film is about a daughter leaving her father to go get married.
    0:13:48 And the father being like super depressed and sad.
    0:13:51 Like the daughter being like, I don’t want to leave you.
    0:13:53 And he’d be like, no, you have to.
    0:13:56 And you should watch, if you’re going to watch one Ozu film, watch,
    0:13:58 Sama no Aji is what it’s called in Japanese.
    0:14:00 I think it’s Sama no Aji.
    0:14:01 Sama no Aji.
    0:14:02 So the taste of mackerel.
    0:14:03 Sama.
    0:14:04 Oh, yeah.
    0:14:04 Yeah, yeah.
    0:14:05 Sama no Aji.
    0:14:06 I love that film.
    0:14:07 The Taste of Mackerel.
    0:14:08 The Taste of Mackerel.
    0:14:10 Yeah, beautiful, beautiful title.
    0:14:12 He was a huge drinker too.
    0:14:16 And he would kind of go into the mountains with some of his writing partners and they would
    0:14:20 measure how far they were on their script by how many bottles of, empty bottles of sake
    0:14:21 they would line the room with.
    0:14:26 So by the end of his script, and I don’t know why it took him so long, because literally
    0:14:30 every script is the same script, but like they would end up, you know, kind of filling the
    0:14:31 room with these sake bottles.
    0:14:35 But so, you know, like there’s sort of like this Ozu kind of element of people.
    0:14:41 And Wim Wenders in Tokyo Ga, he came to Tokyo in the 80s, I think it was like 84, and he
    0:14:43 was kind of hunting down what was left of Ozu.
    0:14:45 He’s kind of like chasing Ozu.
    0:14:49 But what he ends up doing is he captures a bunch of Tokyo in the 80s, and it’s amazing.
    0:14:55 And one of the places he goes to is a bar in Golden Guy, which is still, as of like five
    0:14:56 years ago, it was still active.
    0:14:58 And the same woman is still running it.
    0:15:02 And you could go there and you watch the Wim Wenders film and you see this bartender and
    0:15:07 this room that’s like literally, I mean, it holds like six people max, you know, and it’s
    0:15:09 like this tiny little closet of a bar.
    0:15:13 And she has been standing behind that bar for 40 plus years.
    0:15:15 And she’s still there.
    0:15:17 And she’s got like a little Wim Wenders poster up on the wall.
    0:15:20 And, you know, she’s kind of immortalized in that film.
    0:15:25 So it was then that in the 80s and the 90s, and I started going there around 2000.
    0:15:28 And it was still like, should I be here?
    0:15:29 I mean, it was very shady.
    0:15:33 It was sort of like, you know, you kind of had to really work your way into these shops.
    0:15:39 And then about 10 years ago, with the tourism boom starting here and like really resurgent,
    0:15:45 or really for the first time ever, Japan having a mega tourism boom began about 10 years ago.
    0:15:47 People found Golden Guy because of social media.
    0:15:51 It’s now like you go there and everyone’s just Instagramming and live streaming.
    0:15:53 And it’s a circus, basically.
    0:15:54 I haven’t been in a while.
    0:15:56 It’s really painful to go to now.
    0:15:58 Yeah, that sounds rough.
    0:16:00 I would go to Golden Guy.
    0:16:04 I would go to Otokichi or Brain Busters, I think was the bar that I used to go to.
    0:16:05 It’s not there anymore.
    0:16:08 And I’d have a few drinks.
    0:16:09 And then I’d walk home.
    0:16:15 And I’d just like walk home with this like really wistful, you know, kind of like floaty feeling.
    0:16:16 And just, I don’t know.
    0:16:19 Those were really special, weird walks for me when I was that young.
    0:16:21 It was teaching me something.
    0:16:25 I’m adding a footnote to this, which is just a recommendation for folks.
    0:16:33 Since you invoked the demon of social media by mentioning it, I will mention someone I found on Instagram,
    0:16:41 even though I haven’t had any social apps on my phone for two years because it’s like having heroin around the house.
    0:16:47 There is a website, Timusphoto, T-E-E-M-U-Sphoto.com.
    0:16:56 And it is almost entirely nighttime shots of Japan and urban Japan.
    0:17:00 And it gives you actually a very, he loves rain.
    0:17:02 It is not always raining in Japan.
    0:17:03 Yeah.
    0:17:06 But these are beautiful shots.
    0:17:09 Talks about his setup and which camera he uses, et cetera.
    0:17:12 But it is a really beautiful compilation.
    0:17:20 And if you browse through, you’ll get some of the feeling that Craig is referring to.
    0:17:20 All right.
    0:17:30 So where does Craig go from alcohol and golden guy walks to something more, what would we call it?
    0:17:31 Epic?
    0:17:32 Yeah, epic.
    0:17:33 Truly epic.
    0:17:38 So I co-authored slash co-produced a book called Art Space Tokyo.
    0:17:41 And it came out 2007, 2008.
    0:17:45 And then we reprinted it with a Kickstarter in 2010.
    0:17:47 It was one of the first book Kickstarters, actually.
    0:17:50 So it was kind of this novel thing to do.
    0:17:54 And I met this guy through doing that, this other art-related guy named John McBride.
    0:17:56 A mutual friend connected us.
    0:17:59 And we sat down for breakfast at like 10 a.m.
    0:18:01 And we didn’t get up till like 5 p.m.
    0:18:05 It was just like instant, like, just like, go, go, go, go, go.
    0:18:06 He’s 20 years older than me.
    0:18:09 And he’s just lived this kind of really incredible, rich, interesting life.
    0:18:15 When he was 17, 18, 19, he was a Monbushu scholarship student here in Japan.
    0:18:16 He went to Gaigodai.
    0:18:19 That’s the Ministry of Education, right?
    0:18:22 And he had like a full scholarship.
    0:18:25 And he was just a Japanese student at a Japanese university, basically.
    0:18:26 He’s Australian.
    0:18:30 And while he was doing that, he started doing walks because as a literature professor,
    0:18:32 they were reading things like Basho.
    0:18:35 And he wanted to understand what was Basho seeing.
    0:18:37 So he went and did like the Okunohosomichi walk.
    0:18:39 You know, the road to the north.
    0:18:41 And he went and he walked the Tokaido.
    0:18:43 And he went and he walked Shikoku.
    0:18:45 So he started doing all this when he was really young.
    0:18:49 And then he had this whole career, this wild career, incredible, ridiculous career.
    0:18:53 And right around the time we met, he started getting back into walking.
    0:18:58 And in 2013, he invited me to come and do Kumano Kodo with him.
    0:19:01 And I had never heard of Kumano Kodo.
    0:19:02 I had never heard of any of this stuff.
    0:19:04 I didn’t even really know what the Tokaido was.
    0:19:07 I knew there was a Shinkansen that was called the Tokaido Shinkansen.
    0:19:09 I didn’t really know what the Nakasendo was.
    0:19:10 I didn’t know what any of this stuff was.
    0:19:14 And basically, John was like, hey, come, let’s do some research.
    0:19:15 Like, it’ll be interesting.
    0:19:26 And he brought me to Koya-san, which is this Shingon Buddhist sort of epicenter in, I think it’s just in Nara prefecture, but it’s on the Key Peninsula.
    0:19:28 It’s part of Kumano Kodo.
    0:19:31 And I was just blown away.
    0:19:39 I mean, Koya-san is one of the most amazing, beautiful, power spot places I think I’d ever been.
    0:19:57 And Kumano Kodo, for people, just to wrap a little context around that, it is, well, I’ll keep it simple and let you fill in the gaps, but it’s more than a pilgrimage trail.
    0:20:05 It’s like a pilgrimage delta of sorts, but you’re going up the delta as opposed to out to the ocean in a sense.
    0:20:14 And it is the, if I’m getting this right, World Heritage Site, Sister Pilgrimage Trail to the Camino de Santiago.
    0:20:16 Am I getting that right?
    0:20:16 Right.
    0:20:17 Yeah, yeah, yeah.
    0:20:24 So when you get a stamp book for one on the opposite side of that piece of paper that’s folded, you have the other pilgrimage trail.
    0:20:26 Exactly.
    0:20:29 So yeah, there’s only two UNESCO World Heritage Pilgrimage Trails in the world.
    0:20:33 It’s Compostela de Santiago and then Kumano Kodo.
    0:20:36 Actually, this year is the 20th anniversary of them getting the UNESCO.
    0:20:39 So there’s all these banners and they’re very excited.
    0:20:43 The Kumano Kodo is very confusing because it’s a network of trails.
    0:20:49 So there’s Kohechi, Nakahechi, Ohechi, Iseiji, and Omine Okugakemichi.
    0:20:51 So those are kind of like the five main ones.
    0:20:52 Everybody get that?
    0:21:01 And the problem is, is like when people are like, oh, I went and did Kumano Kodo, they’ve 99.99% of the time they walked what’s called the Nakahechi.
    0:21:07 And it’s a very cool bit, but it’s a very, very, very tiny bit of the whole.
    0:21:12 But that’s an interesting, we can talk more about it if you want, but it’s an interesting exercise in branding.
    0:21:18 Like how the Nakahechi became the thing that all essentially foreigners would come to do to do the Kumano Kodo.
    0:21:21 Let’s sidebar, how the hell did that happen?
    0:21:28 I’m super curious because I did part of the Nakahechi with my brother long ago.
    0:21:40 And if we were to, as we did, go to a guiding company in Japan and say, we want to do the Kumano Kodo, then lo and behold, that’s where we end up.
    0:21:42 So how did that happen?
    0:21:53 So essentially, it’s about prefectural investment in infrastructure and like sort of inbound facing books, guides, websites, things like that.
    0:22:00 And Wakayama Prefecture, and actually the city of Tanabe in particular, had a, I think he’s Canadian, this guy named Brad.
    0:22:03 He’s kind of like this epic, I’ve never met him.
    0:22:04 I’ve never met Brad.
    0:22:06 It’s like Madonna, Brad.
    0:22:10 Brad ended up living in Tanabe City for some reason for like a jet program.
    0:22:13 And right around the time, I guess, when it got the UNESCO.
    0:22:16 This is an English teaching program, right?
    0:22:18 English teaching program that kind of puts you in the countryside.
    0:22:20 You know, you kind of come to Japan.
    0:22:21 You don’t live in Tokyo.
    0:22:21 You don’t live in Osaka.
    0:22:23 You get far flung.
    0:22:29 And so he ended up in Tanabe and it was right when the UNESCO thing happened and he just ran.
    0:22:32 He became like the, he’s like, I’m going to make all the English literature.
    0:22:33 I’m going to do it.
    0:22:35 And they just focused on that Nakahechi bit.
    0:22:36 And so that just became it.
    0:22:41 You know, Wakayama put the money in, they put up the signs, they made the pamphlets.
    0:22:47 It’s, they worked with the tour agencies and, you know, they kind of won the, won the tourist
    0:22:47 bucks.
    0:22:49 So that’s amazing.
    0:22:54 So John brought me to Koyasan and that just activated like everything in my body about like
    0:22:56 things I want to explore.
    0:22:58 I didn’t know the side of Japan existed.
    0:23:01 These archetypes that you have or don’t have these mentors that you have or don’t have that
    0:23:03 open up entirely new pathways.
    0:23:09 And this one little trip was sort of like, oh my God, there’s this network of pilgrimage
    0:23:10 trails and there’s these other trails.
    0:23:13 And then I just became immediately addicted to it.
    0:23:16 Like instantly, instantly had to do all of them.
    0:23:19 What grabbed you?
    0:23:20 Right.
    0:23:21 What had teeth?
    0:23:27 What was it that took a pit bull grasp on your mind or soul and wouldn’t let go?
    0:23:31 It was the combination of incredible fecundity.
    0:23:31 We’ll use that word again.
    0:23:34 Fecundity of the nature.
    0:23:39 I mean, it’s just, you know, the Key Peninsula is one of the wettest places on the planet.
    0:23:42 Actually, it gets more rainfall than the Amazon and you just feel it.
    0:23:45 I mean, it is just green and mossy and lush.
    0:23:52 This is what you described, I think, as the dangling penis of Japan in the last conversation.
    0:23:55 It’s a moist, dangling penis of Japan.
    0:23:58 So there’s just this incredible richness of nature.
    0:24:00 The air was amazing.
    0:24:04 The religious and spiritual syncretism that’s happening there.
    0:24:09 And one of the reasons why it’s UNESCO World Heritage is that Japan, throughout most of its
    0:24:12 history, Buddhism and Shinto, Shinto is the native religion.
    0:24:18 The sort of animist, native Japanese sort of spiritual philosophy, theology.
    0:24:24 Shinto, which are shrines, and Buddhism, which is temples, they used to coexist extremely
    0:24:27 peacefully and they often would be on the same grounds.
    0:24:34 And then the Meiji Restoration happened in part of essentially imbuing or creating this
    0:24:35 God narrative around the emperor.
    0:24:37 They said, hey, we have to split these things.
    0:24:38 We want Shinto to be stronger.
    0:24:40 This is like a very TLDR.
    0:24:44 And so Buddhism and Shinto were forcibly split and a lot of temples were destroyed.
    0:24:50 And what was special about the Kii Peninsula was because it was so kind of far away from
    0:24:53 Edo, it’s so far away from Tokyo, they kind of didn’t split.
    0:24:56 So it’s one of these places, there’s a few places left in Japan.
    0:25:02 Yamagata has Dewa Sanzan, which is the three mountains of Dewa, which also has a lot of
    0:25:03 syncretic history that’s still present.
    0:25:07 And Kumano Kodo is also very syncretic between Shinto and Buddhism.
    0:25:09 So that was exciting to see that.
    0:25:11 It just felt great.
    0:25:12 The ceremonies are amazing.
    0:25:14 The temples are amazing.
    0:25:17 You can do Shikubo, which is what’s called when you stay at a temple.
    0:25:19 Very easy to do, very affordable.
    0:25:22 The graveyard up in Koi San was just astounding.
    0:25:24 One of the absolute most beautiful places.
    0:25:27 So peaceful.
    0:25:29 And it’s like all these like shogunates and daimyo.
    0:25:33 It’s like the Hollywood Walk of Fame for like Japanese samurai.
    0:25:36 It’s pretty interesting.
    0:25:40 So I want to give people just a little bit of context real quick.
    0:25:45 So Meiji Restoration, this says it began around 1868.
    0:25:50 This marked the end of the Tokugawa shogunate and restoration of imperial rule.
    0:25:55 And then that was also, correct me if I’m getting this wrong, but sort of a signpost
    0:26:02 and an opening for a lot of the rapid modernization and transformation of Japan
    0:26:08 that we think of even extending into the mid-1900s.
    0:26:12 And then one last thing, I just want to say, Basho, for people who were like, who the hell
    0:26:13 was that?
    0:26:14 You mentioned it briefly.
    0:26:17 I don’t know who the other foreigner was who was wandering around Japan.
    0:26:20 I’m blanking on his name, but he was like, I want to see what Basho saw.
    0:26:22 Was John.
    0:26:23 Yes, right.
    0:26:24 My buddy John.
    0:26:27 The most famous Japanese poet of the Edo period.
    0:26:30 And he put haiku on the map.
    0:26:34 He put haiku on the guy who made haiku cool.
    0:26:36 And there you have it.
    0:26:39 Tell me if I’m getting my timelines right.
    0:26:46 Did part of the appeal of these trails coincide, or maybe it was just reinforced at a later
    0:26:53 point by you getting sober and deciding to run and move around in that way?
    0:26:56 Or did that come later?
    0:26:57 For sure.
    0:26:57 Yeah.
    0:26:59 And this is an extension of that for sure.
    0:27:05 I think getting sober and that stint I had living in Palo Alto and kind of just upping,
    0:27:09 like we were talking about self-worth, the sense of scarcity, getting rid of that sense
    0:27:12 of scarcity, creating more senses of abundance in your life.
    0:27:14 I felt a real abundance here, you know?
    0:27:19 And then also watching John, because John is this, I mean, truly, I don’t think anyone’s
    0:27:23 had more of a bigger, more positive impact on my life than John.
    0:27:27 And in my book that’s coming out in May, that things become other things, he’s featured
    0:27:29 heavily in it as kind of this background character.
    0:27:31 We started doing walks together.
    0:27:36 We’d spend like weeks and months together every year in starting about 2012, 2013.
    0:27:38 We do, okay, let’s do this walk.
    0:27:39 Let’s do this trip.
    0:27:39 Let’s do this.
    0:27:40 And it was just so easy.
    0:27:42 We just traveled together effortlessly.
    0:27:46 It was like one of these things where it just totally on the same wavelength, completely
    0:27:48 copacetic, just totally easy.
    0:27:56 And I would watch John and John’s Japanese is so exceptional, so perfect, so high register
    0:28:00 imperial because, so he started doing tea ceremony when he was like 19 in Kyoto.
    0:28:05 They had like a super hard to get into tea ceremony temple.
    0:28:07 He just kept knocking on the door until they finally let him in.
    0:28:09 And he’s been doing that for 40 years.
    0:28:17 He was the CEO of Sky TV, which was Rupert Murdoch’s first cable satellite network that was
    0:28:18 launched out of Japan.
    0:28:19 He ran that for 10 years.
    0:28:23 He is just operating at this extremely high level.
    0:28:24 So we would be walking.
    0:28:26 We’d be doing these, you know, walking the kohichi, walking the nakahichi.
    0:28:32 And I would watch him interact with farmers and I’d watch him interact with locals.
    0:28:42 And I had never seen someone move people through the use of polite language and curiosity about
    0:28:48 their history, curiosity about what was happening nearby, what had happened nearby.
    0:28:55 And watching everyone become our ally in this way that was so profound and exciting, that
    0:28:56 was another big part of it.
    0:28:59 Because I was trying to figure out, what am I doing in Japan?
    0:29:01 Because I wasn’t working for Japanese companies.
    0:29:04 I didn’t have a partner then.
    0:29:08 And I was like, okay, I have the language ability and this is my base.
    0:29:10 But like, what am I really doing here?
    0:29:14 And spending that time with John and watching him move through these old roads, these pilgrimage
    0:29:19 routes and ensorcel everybody that we met with this love.
    0:29:20 It’s sorcel.
    0:29:21 Craig, you just GRE’d me.
    0:29:23 What does that mean?
    0:29:26 You know, just do a little magic trick on them.
    0:29:28 Oh, I’m going to use that.
    0:29:30 Totally pull them over to your side.
    0:29:32 It’s a magic trick just to use that word.
    0:29:35 It was so profound for me to watch that happen.
    0:29:37 And then I started emulating it.
    0:29:42 And then basically that became a foundation for me after, I’d say it took me about three
    0:29:46 years before I felt like I had studied enough with John to start walking on my own.
    0:29:49 So it wasn’t until about 2015, 2016.
    0:29:54 And how much of the studying was routes, where to stay, and how much of that was the interaction
    0:29:55 piece?
    0:29:59 I’d say it was like 80% interaction and 20% routes.
    0:30:05 Just a quick thanks to one of our sponsors and we’ll be right back to the show.
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    0:31:29 This is going to get nerdy, but a lot of my listeners are nerdy, so they might enjoy it.
    0:31:37 You mentioned politely speaking, and I don’t want to gloss over this because politely speaking
    0:31:40 in the US is like, please, thank you.
    0:31:41 Yes, sir.
    0:31:42 Yes, ma’am.
    0:31:45 There’s a lot more to it in Japanese, right?
    0:31:46 You have kegol.
    0:31:51 You have exalting language, which you can use to put the person on a higher pedestal.
    0:31:52 You have humbling language.
    0:31:56 You’ve got a million grades.
    0:31:58 You have this whole spectrum in between.
    0:32:05 There are entire books written on how to write short letters that are polite at the right level
    0:32:07 with the right combination of ingredients.
    0:32:19 What made the language that he used so enchanting maybe, so recruiting for the people he interacted
    0:32:20 with in the countryside?
    0:32:24 I think it was like, okay, he had spent 40 years doing tea ceremony.
    0:32:29 And tea ceremony, by the way, is not just like five minutes, you fold a handkerchief,
    0:32:29 you pour some tea, you’re done.
    0:32:33 It’s like six, seven, eight hours, like a full tea ceremony.
    0:32:38 And you’re cooking meals, and you’re presenting stuff, and it’s a really involved thing.
    0:32:40 And so there’s a lot of language connected with tea ceremony.
    0:32:45 So first of all, he’d just been studying this kind of imperial tea ceremony language.
    0:32:50 And then I think being a CEO, where 100% of his interactions were in Japanese,
    0:32:54 I mean, he just learned to talk at a CEO level with everyone.
    0:32:59 So we’re walking through, we’re meeting farmers, and he’s treating them with the same reverence
    0:33:04 he would treat Sonsan, the CEO of SoftBank, with whom he’d have breakfast with once a week
    0:33:06 or whatever when he was writing his thing.
    0:33:10 And so I think these people, first of all, were just blown away that we could speak Japanese
    0:33:11 to begin with.
    0:33:16 But then secondly, that they were being seen in a way that they had never been seen before.
    0:33:20 They felt, I think, elevated in a way that no one had ever elevated them before.
    0:33:23 And kind of weirdly, no Japanese person would probably think to elevate them.
    0:33:31 And John, I think, just has this intuitive sense of how to make people feel great.
    0:33:33 And he wants, it comes from this totally genuine place.
    0:33:39 And he’s so encyclopedically versed about the history of the area.
    0:33:42 So he’ll be asking questions, these deep historical questions.
    0:33:44 And you can just see people so moved by it.
    0:33:46 Like, oh my god, this person really cares about where we are.
    0:33:51 And then on top of that, he’s just using verb conjugations.
    0:33:54 Or like, you know, they’ll give us, they’ll say, would you like some tea?
    0:33:59 And he’ll be like, oh my god, it would be my most cherished honor to accept your humble tea.
    0:34:02 You know, like basically something like that in Japanese, which doesn’t sound,
    0:34:04 you say it in English and you’re like, all right, shut up, you dickhead.
    0:34:10 But like, in Japanese, if you could do it, if you do it the right way, it’s sort of like, wow.
    0:34:10 Oh, wow.
    0:34:11 Okay, cool.
    0:34:12 This person gets it.
    0:34:12 Wow.
    0:34:13 Okay, yeah, come on in.
    0:34:20 So that was profound to see because like, look, I come from a place where we spoke.
    0:34:23 It’s like working class, potty mouth to the max.
    0:34:24 I grew up with that.
    0:34:28 And then I got to Tokyo and I studied or whatever, but they weren’t teaching us tea ceremony Japanese
    0:34:29 at school.
    0:34:30 And I was playing music.
    0:34:31 And so I was in the studio.
    0:34:32 I was in clubs.
    0:34:35 You know, I learned that like Yakuza Japanese.
    0:34:41 It was that golden guy drinking with guys who were like missing pinky fingers and stuff.
    0:34:43 So like a lot of people speak Japanese.
    0:34:44 This is the danger.
    0:34:47 It’s like, you don’t speak Japanese, that opens a lot of doors.
    0:34:49 You speak a little bit and people are like delighted that you speak a little bit.
    0:34:54 Then once you cross a threshold, they expect more of you and then you don’t hit that politeness.
    0:34:56 And then you’re kind of insulting in a weird way.
    0:35:03 Yeah, you know enough for them to take it personally when you don’t get the politeness right.
    0:35:04 Yeah, for them to be like, yeah, why aren’t you?
    0:35:06 You could level up a little more for me, I think.
    0:35:12 So I was not polite, but I was definitely not in the super polite zone.
    0:35:16 So I would say in the last decade, my Japanese went up multiple, multiple levels.
    0:35:21 Thanks to, again, you know, like we were talking about in the previous episode about having people
    0:35:24 near you that are better than you, just a couple levels better than you.
    0:35:25 And then you learn so much from that.
    0:35:28 So when I travel with John, like I don’t say anything.
    0:35:30 I’m just listening, taking notes the whole time.
    0:35:33 You know, it’s like, oh yeah, wow, you can say that.
    0:35:34 Oh shit, you can say that?
    0:35:34 Cool.
    0:35:35 Okay, yeah, that’s amazing.
    0:35:36 That’s so cool.
    0:35:47 And just to underscore the complexity of this, a lot of younger generation native Japanese speakers
    0:35:53 have trouble with a lot of this politeness and they screw it up and they make mistakes.
    0:36:00 And you could probably give a good example, but the more polite you get, and that can take
    0:36:03 a number of forms, the longer everything gets.
    0:36:05 So, right?
    0:36:05 Yeah.
    0:36:08 So you would have like, I’m trying to think of a good example.
    0:36:13 I’m not going to be great at this because it’s been a hundred years, but this also doesn’t
    0:36:14 translate well to English.
    0:36:15 None of it translates well.
    0:36:21 But I remember my friend’s father, who is from New Zealand, but worked in Japan for like
    0:36:22 15 years.
    0:36:28 He was somewhere, I want to say in the US, and these Japanese businessmen came in and
    0:36:29 they were speaking Japanese.
    0:36:39 And he very politely sort of edged into the conversation and was like, thank you so much for indulging
    0:36:42 me with your beautiful Japanese, you know, effectively.
    0:36:45 It’s a bad translation, but it was like,
    0:36:49 you know, that kind of thing.
    0:36:49 Yeah.
    0:36:50 Yeah.
    0:36:53 Which otherwise would be super, super, super short.
    0:36:54 I don’t know if I fucked that up, but.
    0:36:54 No.
    0:36:57 And for the listeners out there, like Tim’s Japanese is very, very good.
    0:36:58 Like very, very good.
    0:37:01 You’re doing well.
    0:37:02 Thank you.
    0:37:02 Yeah.
    0:37:03 Thanks.
    0:37:06 It’s been 25 years, more, 27 years.
    0:37:07 I got to get back.
    0:37:07 You’ve inspired me.
    0:37:13 So quick sidebar in Japan, you know, like a lot of folks here are like, what do we all
    0:37:13 look the same?
    0:37:18 Like an Asian person might say, because white people have sometimes trouble or just non-Asians
    0:37:19 have trouble telling some Asians apart.
    0:37:22 But when I was in Japan, they were like, you know who you look like?
    0:37:24 I had two people say this to me, but different celebrities.
    0:37:26 And I was like, no, who do I look like?
    0:37:27 And they’re like, Harrison Ford.
    0:37:30 And I was like, I’m not sure about that.
    0:37:38 But John, when you say his Japanese is very good, that makes me kind of take a step back
    0:37:47 because when we walked in Japan, I was taking notes and you had adopted the John playbook
    0:37:53 so well that whether it was a farmer we bumped into or in the case, and we’ll get to this,
    0:37:59 I’m sure, of a small semi ghost town that we would walk through and the mayor would chase
    0:38:09 us down and give us all little plush town mascots.
    0:38:11 That’s another thing we could talk about.
    0:38:15 In any case, just incredibly impressed with your Japanese.
    0:38:23 And yes, you’ve been there a long time, but it seems to me like the vast majority of folks
    0:38:28 who live in Japan, even if they’re there for a long time as non-natives, really do not learn
    0:38:29 much Japanese.
    0:38:30 That’s my impression.
    0:38:35 Maybe that’s unfair, but at least the vast majority of people I know who have moved there
    0:38:36 barely speak a lick.
    0:38:38 Yeah, you have to commit.
    0:38:39 I do think there’s a new generation.
    0:38:45 I mean, I think now we’re seeing more and more people who are really great at Japanese who
    0:38:47 are coming in and just sort of existing.
    0:38:52 I mean, I think YouTube is just full of people that speak amazing Japanese now and stuff like
    0:38:52 that.
    0:38:53 So I think there’s this new generation.
    0:38:59 And actually, I mean, part of what this book also kind of talks about is being, I feel like
    0:39:05 I’m one of the first true immigrants to choose to not live in America, to choose to leave America,
    0:39:09 to look out into the world and be like, where do I want to live and have America not be that
    0:39:09 place?
    0:39:11 And I think we’re seeing more of that.
    0:39:16 And I just, anecdotally, from my experience, I’ve been encountering more and more incredible,
    0:39:23 super talented, brilliant, great Japanese-speaking foreigners here in the last five or six years
    0:39:25 than I have certainly 15 or 20 years ago.
    0:39:31 And I think there was, in the 80s and 90s, the expat trope was, you come here, you teach
    0:39:35 English, you make an insane amount of money doing that, and you don’t really learn any Japanese
    0:39:36 besides bar Japanese.
    0:39:39 And I think that was very, very common for many people.
    0:39:45 Yeah, my reference point might be outdated, because I was there in 92, back in the Pliocene
    0:39:50 era, and that was like peak David Spector days, right?
    0:39:58 Where it’s like, if you looked exceptionally non-Japanese and spoke pretty good conversational
    0:40:04 Japanese, you ended up on television as, you know, gaijin talento, like foreigner talent.
    0:40:06 Okay, let’s get back to the walks.
    0:40:08 I took us on a huge side quest.
    0:40:16 When did, after studying at the knee of John and getting comfortable with doing these walks
    0:40:18 on your own, what form did that take?
    0:40:22 And what purpose did it serve for you?
    0:40:25 I was doing these, and I was just having such an incredible time doing it.
    0:40:29 And I started kind of writing about it a little bit on my blog, or I’d tweet about it or something.
    0:40:31 And actually, Kevin Kelly reached out.
    0:40:35 And he said, hey, I’m going to be giving a talk in Tokyo.
    0:40:36 Now you know who he was.
    0:40:37 Now I, yeah, yeah.
    0:40:39 He had walked to Pacifica a couple times.
    0:40:41 He’s like, hey, I’m giving a talk in Tokyo.
    0:40:42 I’d love to walk part of the Nakasendo.
    0:40:46 And I’d done Nakasendo with John a couple of times, like bits of it.
    0:40:47 I was like, great.
    0:40:48 Like, let’s walk it together.
    0:40:49 So me and you.
    0:40:53 And so to prepare for that, I went and walked a little chunk of it on my own.
    0:40:54 I was like, okay, this is good.
    0:40:55 I want to make sure I don’t kill Kevin Kelly.
    0:40:57 And we set that up and we did that walk.
    0:41:00 And that was probably 2014, 2015.
    0:41:05 And it was so much fun that just the two of us, and we were like, oh my God, we need to
    0:41:07 invite more people to do stuff like this.
    0:41:09 So we did.
    0:41:16 So in 2016, and then I was thinking about, at this point, I was like, these walks, there’s
    0:41:19 a richness here because like just the people you’re meeting, the conversations that you’re
    0:41:23 having, the photographs that I was taking, the stories I was hearing.
    0:41:25 I was like, I want to give shape to these things.
    0:41:25 They’re so immaterial.
    0:41:27 Like you do the walk and it disappears.
    0:41:29 It kind of, it just goes up in the air like smoke.
    0:41:30 And I was like, I want to do a book.
    0:41:34 And so Dan Rubin is a photographer friend of mine from ages ago.
    0:41:36 And I was like, Dan, let’s walk the Kumano Kodo.
    0:41:42 And we’ll do like eight days, nine days, and we’ll photograph it.
    0:41:46 And then we’ll hide in a farmhouse and we’ll be in the farmhouse for a week.
    0:41:48 And we have to produce the entire photo book in that week.
    0:41:49 And it’s like, we just have to time boxes.
    0:41:50 We’re busy people.
    0:41:51 Like, we just got to do this.
    0:41:55 Because I just wanted to, these walks just really demanded, like, give them a shape,
    0:41:56 give them a shape.
    0:41:56 This is 2016.
    0:41:59 What do you mean by give them a shape?
    0:42:04 Give them a form, like make them immutable in some way because they were just so immaterial.
    0:42:09 And so, yeah, I was like, okay, what’s like the most minimum viable shape you can give it?
    0:42:11 And it’s like a photo book kind of felt like that.
    0:42:12 And so we did it.
    0:42:13 We did the walk.
    0:42:14 We hid in a farmhouse.
    0:42:17 We made the book, kickstarted it, you know, sold it, did really well.
    0:42:20 And that activated something in me too.
    0:42:24 It reminded me of how much I love books because it had been a while since I had made a book book.
    0:42:32 And then Kevin brought over Hugh Howie, who’s the author of the Silo series and the Silo Apple TV show.
    0:42:34 Wool and all of that.
    0:42:35 Wool, all that.
    0:42:39 So Kevin, Hugh, and I then walked the Kumano Kodo in the fall of 2016.
    0:42:42 And that was so much fun.
    0:42:44 And we were like, oh my God, we got to do this with like bigger groups.
    0:42:49 So it was this really organic kind of escalation of like, okay, you know, this is an interesting thing.
    0:42:55 But at the same time, like as much as I enjoyed being with these people, I was doing these exploratory walks on my own.
    0:43:02 And I realized that there was definitely a register or a tenor of the walk that only existed when I was alone.
    0:43:04 And I wanted to explore that more.
    0:43:08 And then that is what really kicked off the big solo walks.
    0:43:10 Let’s hear about it.
    0:43:15 And maybe you could include your discussion of your rules of walking.
    0:43:21 The first, I would say, big, true walk I did was 2019.
    0:43:23 I had just launched my membership program.
    0:43:31 Basically, in 2018, I’d spent the year working on a bunch of magazine articles about walking in Japan that got rejected from every magazine.
    0:43:33 And I got ghosted by editors.
    0:43:36 And I was in this really depressed kind of space.
    0:43:38 And I had been doing the writing residencies.
    0:43:39 I had been working on a novel that I couldn’t sell.
    0:43:41 Anyway, there’s a bunch of stuff going on.
    0:43:42 And I was like, I didn’t.
    0:43:43 A daughter who leaves her father?
    0:43:44 No, I’m kidding.
    0:43:51 That was after I had all the bottles of Nihon shoes sitting around.
    0:43:54 So it was the end of 2018.
    0:43:56 I was like, what should I do?
    0:43:59 And I did Zoom calls with every journalist friend I had.
    0:44:02 And they’re like, Craig, you have an audience.
    0:44:04 I had a newsletter that was mildly popular.
    0:44:05 They’re like, you have an audience.
    0:44:06 You know what you want to write about.
    0:44:08 Just launch a membership program.
    0:44:12 And at that time, Substack was sort of nascent.
    0:44:15 And subscriptions were kind of becoming a thing.
    0:44:16 And Memberful had launched.
    0:44:17 And Patreon had launched.
    0:44:20 And people were kind of okay with the idea.
    0:44:22 So I launched a membership program in January 2019.
    0:44:28 And then it took me a little while.
    0:44:35 But within a few months, I was deriving a certain permission from the fact that people were paying me to be a walker.
    0:44:36 But essentially, that was the pitch.
    0:44:38 It was like, you don’t get anything by joining this membership program.
    0:44:39 Now you get a ton of stuff.
    0:44:43 Like, if you join the membership program now, you get like 120 hours of video.
    0:44:46 Like, there’s so much stuff you get access to.
    0:44:49 At the time, it was, I’m going to walk and tell you about it.
    0:44:51 This is like NPR.
    0:44:53 I’m going to walk and I’m going to write about it.
    0:44:54 And like, you’re funding that.
    0:44:57 And enough people joined where it was like, okay, this is a thing.
    0:45:00 And so for my first big walk, I did Nakasendo.
    0:45:02 So, you know, I have a place.
    0:45:05 I was based mainly in Kamakura then.
    0:45:07 And so I walked Kamakura up to Tokyo.
    0:45:15 Tokyo all the way up through Saitama, Nagano into Gifu, all the way to Kyoto.
    0:45:17 And then from Kyoto, I ended up going down.
    0:45:20 I walked some other bits in the Ki Peninsula.
    0:45:22 But the main thing was the Nakasendo.
    0:45:23 What distance are we talking?
    0:45:25 What does that add up to?
    0:45:26 It took 30 days.
    0:45:29 And I want to say it was about 600 kilometers, something like that.
    0:45:31 It was a pretty, it was a serious walk.
    0:45:37 Which is roughly 373 miles, just for people to put that in perspective.
    0:45:43 And up until then, the longest solo thing I had done was about seven or eight days.
    0:45:45 So this felt like a pretty big jump.
    0:45:49 And it was really hard.
    0:45:51 I was doing, I miscalculated all the distances.
    0:45:53 I like underestimated.
    0:45:56 By day four, I was like, oh my God.
    0:45:57 What am I going to do?
    0:45:59 I didn’t really even know how to wear my backpack properly.
    0:46:00 It was like cutting into my shoulders.
    0:46:02 I wasn’t doing the waist strap.
    0:46:05 So I was wildly under-experienced.
    0:46:06 I should have known better.
    0:46:08 But the days, you know, I was doing like 30, 40K days.
    0:46:09 I was in shock.
    0:46:10 My body was in shock.
    0:46:12 And every night I was publishing a little thing.
    0:46:13 I was publishing a photo.
    0:46:15 And I ran this SMS experiment.
    0:46:21 I had this thesis that people were kind of tired of email and people were tired of social
    0:46:21 media.
    0:46:25 And like the most intimate space on the phone was kind of your SMS messaging app.
    0:46:31 So I built a one-to-many SMS tool that would allow me to publish every night.
    0:46:35 Everyone could subscribe, put their numbers into this thing, and they would get an SMS from
    0:46:37 me every night at the end of the day.
    0:46:38 And it’d be a photo.
    0:46:40 It’d be like a little, like three sentences about the day.
    0:46:45 And so I did that and you could respond to it, but I couldn’t see the responses.
    0:46:47 So wait, what is it?
    0:46:49 If you couldn’t see the responses, what happened to them?
    0:46:50 So, so, so, so, so hold on.
    0:46:50 So hold on.
    0:46:53 The responses were being collected in this database.
    0:46:54 Okay, there we go.
    0:47:00 And then I hired, I hired, I hired a designer to lay it all out for me in a print-on-demand
    0:47:00 book.
    0:47:05 And all of the responses, my little photo of the day, my little like three sentences, and
    0:47:07 then all the responses for the day would be laid out in a book.
    0:47:09 And I had no idea how many there were.
    0:47:12 And then the idea was that at the end of the walk, I would come home and the book would
    0:47:13 be waiting for me at home.
    0:47:18 So I’d have this analog experience of like, I got home from the walk and the book was there
    0:47:20 and it was so incredible.
    0:47:24 It was thousands and thousands of these messages from people.
    0:47:30 And then I spent months writing essays, responding to all the questions and messages that people
    0:47:32 sent in there, like in putting that up on my blog.
    0:47:39 So it was this beautiful kind of like really long, the loops for social media are so tight.
    0:47:39 Right.
    0:47:41 There’s seconds you post, you get responses.
    0:47:43 And like, there’s something terrible about that.
    0:47:45 You don’t have any time to reflect.
    0:47:48 You don’t have any distance from the thing that you’re doing and what the expectations
    0:47:49 are on the part of your, your audience.
    0:47:55 And so to do this thing where there was basically a month built in where I wasn’t going to see
    0:47:57 these responses and then…
    0:47:58 Sorry, my dog’s vomiting.
    0:47:59 Give me a sec.
    0:48:03 That’s a new one for the podcast.
    0:48:04 I know.
    0:48:05 Okay.
    0:48:06 Sorry.
    0:48:08 Your dog hates SMS.
    0:48:09 Sure.
    0:48:09 Yeah.
    0:48:12 Give me a second to deal with this.
    0:48:17 Never had my dog vomit while I’m recording a podcast right next to me before.
    0:48:18 That’s a new one.
    0:48:20 This is the glamorous life of a podcaster, folks.
    0:48:21 All right.
    0:48:22 Give me, give me one second, man.
    0:48:23 Please don’t lose your, your place.
    0:48:25 Sorry, bud.
    0:48:26 That was gross.
    0:48:33 That could be worked into the, the intro.
    0:48:35 That’ll be like the cold open of the show.
    0:48:37 Okay.
    0:48:38 Where were we?
    0:48:41 So I got home and I got the responses and I got that book.
    0:48:42 Yeah.
    0:48:43 All right.
    0:48:45 Then you spent months responding and then the loops.
    0:48:46 That’s where it worked.
    0:48:50 Because it was, it ended up being this thing of like, oh, wow, actually these social media,
    0:48:55 the tightness of the social media loops feels really detrimental and there’s something really
    0:48:59 negative and there’s something being lost there and not having more time and space between
    0:49:02 very hurried call and response.
    0:49:02 Exactly.
    0:49:03 Exactly.
    0:49:07 And you, you felt it in the responses too, that everyone knew I wasn’t going to see them
    0:49:07 in real time.
    0:49:13 So there was some really moving things and people were very, it was all anonymous and people
    0:49:17 were very, I mean, it was almost like a confession booth for some people.
    0:49:21 I mean, you know, it was, it was shocking, you know, it was like, you know, like my mother
    0:49:25 just died yesterday and I’m thinking about this as, you know, I’m reading, you know, I’m
    0:49:28 getting your message and I’m thinking about where you are on the walk and it, thank you
    0:49:28 for doing this.
    0:49:32 And it was just like these, how people want to, you know, weave what you’re doing and you
    0:49:36 know, this kind of epic thing that you, this journey that you’re on and help them like put
    0:49:37 in perspective things that are happening.
    0:49:40 Anyway, it was good to see that and good to experience that.
    0:49:46 And that led me to think about my own rules for how I wanted to be when I walked.
    0:49:48 Let’s do it.
    0:49:49 Pregnant pause.
    0:49:55 Try to, we’ll be back after this commercial break.
    0:49:55 After.
    0:49:56 Yeah.
    0:50:00 I’m just, I’m just cognizant of the fact that like, sometimes I’m just in bloviation mode,
    0:50:02 but like the, basically here are my rules.
    0:50:03 No news.
    0:50:05 Good, good t-shirt.
    0:50:06 Bloviation mode.
    0:50:09 So my walk rules, you can’t read the news.
    0:50:11 You’re not allowed to read the news.
    0:50:12 There’s no social media.
    0:50:14 And by you, that means Craig.
    0:50:15 That means, yeah.
    0:50:19 If you’re walking or if I’m walking, I’m always talking about me in the third person.
    0:50:23 So you can’t read the news, you can’t do social media, you can’t touch any of that stuff.
    0:50:28 Basically the idea is to just be radically present, radically, radically present and radically
    0:50:32 cultivate like a boredom, an incredible sense of boredom and never teleport.
    0:50:37 I mean, I think one of the weirdest things about being a contemporary human is like, first of all,
    0:50:41 we’re never bored because we always have this stupid black mirror slab in our pocket, right?
    0:50:44 That’s like always distracting us with some other dopamine hit.
    0:50:47 And we’re constantly teleporting.
    0:50:51 If there’s any millimeter of friction, if there’s one millisecond of friction in your life,
    0:50:56 you just pull that stupid thing out and start sucking at the teat of whatever information,
    0:50:59 you know, cow is in there, right?
    0:51:04 So it’s kind of profound to feel boredom, you know?
    0:51:10 And actually, in 2015, 2016, I did a 10-day Vipassana retreat.
    0:51:15 And that was also foundational for me for thinking about this stuff.
    0:51:17 I don’t know if, have you ever done the 10-day?
    0:51:20 I have done a seven-day, not a 10-day.
    0:51:22 So maybe you experienced this on the seven-day.
    0:51:23 When did you do the seven-day?
    0:51:24 How old were you?
    0:51:29 I was, I want to say maybe, I think about this, 10 years ago?
    0:51:29 Something like that?
    0:51:30 Okay.
    0:51:31 So, yeah.
    0:51:33 Yeah, I guess, geez, 2015, 2016, 10 years ago.
    0:51:34 Would have been late 30s.
    0:51:35 Yeah.
    0:51:41 So, for me, when I went to the Vipassana in Kyoto, which was great, by the way, it was amazing.
    0:51:42 It was really well-run.
    0:51:44 Food was amazing.
    0:51:45 It was just great.
    0:51:50 It took me like three days, four days to arrive at the retreat center, like psychically.
    0:51:51 I just wasn’t there.
    0:51:54 It took me about a day to realize I was experiencing information withdrawal.
    0:51:57 Or stimulation withdrawal, too, right?
    0:51:59 Yeah, stimulation, information withdrawal.
    0:52:00 And I was getting angry.
    0:52:01 And I was like, what is it?
    0:52:02 Where is this anger coming from?
    0:52:05 You’re just sitting there for 10 hours a day, you know, observing your body,
    0:52:07 the physiological phenomenon that’s happening in your body.
    0:52:12 And I was just observing this anger and going, wow, this is so bizarre because I don’t know
    0:52:12 what’s triggering this.
    0:52:19 And I realized, oh, my God, I’m so addicted to information and just being stimulated by a
    0:52:20 phone or the internet or whatever.
    0:52:24 And so, getting over that three, four days in and then having all the mystical, you know,
    0:52:29 breaking down into particulate matter, which is something that I felt and could control by
    0:52:32 the end of my Vipassana retreat, it was pretty bizarre.
    0:52:37 And that feeling of attention control, which is, you know, basically what you’re learning
    0:52:41 when you do that, was foundational for, I think, a lot of, you know, these rules that
    0:52:43 I ended up applying to my walks.
    0:52:47 And so, the walks end up for me being, it’s weeks.
    0:52:50 It can be two, three, four, five, six weeks of walking.
    0:52:53 And what’s critical is the repetition.
    0:52:57 And what’s critical is actually the length, doing it every day, day after day after day.
    0:53:05 And being off those tight loops of social media and being radically present, not teleporting,
    0:53:06 saying hello to everybody.
    0:53:09 I force myself to say hello to every single person I see.
    0:53:14 And with photography, too, I kind of have these rules where I’m like, I have to take a portrait
    0:53:15 of someone before 10 a.m.
    0:53:17 Like I said, these really arbitrary rules.
    0:53:22 And I just find that by doing that, by setting a, not an unreasonable number of them, but
    0:53:24 like a few arbitrary rules, it really opens up the day.
    0:53:26 It kind of like really sets the tone.
    0:53:28 And, you know, it’d be like 9.55 in the morning.
    0:53:30 I’d be like, oh my God, I have to hit my 10 a.m.
    0:53:31 Portrait.
    0:53:34 No one’s holding me to this, but like, you know, I just feel this covenant I’ve made with
    0:53:34 myself.
    0:53:36 I can’t break the covenant.
    0:53:40 And I would just run into a shop, like there’d just be a shop next to me wherever I was on
    0:53:41 the road.
    0:53:43 It would be like a tatami shop in the middle of nowhere in Saitama.
    0:53:46 And I would just be like, hey, hi, can I please take your portrait, you know?
    0:53:50 And you would end up having this conversation, this incredible conversation.
    0:53:55 And it would fill you, what I found is it filled me with this sense of possibility and
    0:53:57 joy and fullness.
    0:54:00 And that just kept escalating.
    0:54:05 And I realized the Nakasendo walk was kind of the first big one, but I wasn’t operating
    0:54:07 at full walk mode yet.
    0:54:11 I was operating at about 65%, 70% walk mode for that first Nakasendo.
    0:54:22 And full walk mode for me is I get up at eight, I walk 20, 30, 40, sometimes 50K a day, carry
    0:54:23 my pack.
    0:54:25 Sometimes I have two, three, four cameras on me.
    0:54:26 Sometimes I’m shooting video.
    0:54:28 Sometimes I’m doing binaural audio stuff.
    0:54:30 I’m talking to people all day.
    0:54:34 I am dictating notes constantly.
    0:54:40 I find that when I cultivate that radical boredom, that radical sort of like in the momentness,
    0:54:43 my mind immediately just wants to write.
    0:54:45 I just, it can’t not write.
    0:54:47 And it’s just writing about what I’m seeing.
    0:54:53 And so I just, I set up like these series scripts to be able to dictate and not really have to
    0:54:54 interact with my phone.
    0:54:56 What do you mean by series scripts?
    0:55:00 So you can kind of do shortcuts in iOS now where you can sort of tap a button on your
    0:55:04 home screen and it appends to a note in notes.
    0:55:05 It does like a transcription.
    0:55:07 So you don’t have to interact with your phone.
    0:55:08 You can just like tap a button.
    0:55:09 You can set up.
    0:55:11 So it’s a Siri call out.
    0:55:11 You can do as well.
    0:55:14 And you just dictate and it transcribes it pretty well.
    0:55:18 I’m just walking and dictating and talking to myself like a crazy person.
    0:55:19 And I’ll see someone.
    0:55:20 I’ll interact with them.
    0:55:21 I’ll photograph them.
    0:55:23 I’ll have a 15 minute, 20 minute conversation.
    0:55:25 What was it like around here?
    0:55:26 Like, you know, what’s your background?
    0:55:27 What are your kids doing?
    0:55:28 Where do they live?
    0:55:28 What’s going on?
    0:55:31 You know, and just doing this all day long.
    0:55:35 I get to my in, I get to my hotel at like 5 p.m., 4 or 5 p.m.
    0:55:36 That’s the ideal.
    0:55:38 Start doing laundry.
    0:55:42 Oftentimes I’ll just grab something from the community because then I’m going to write and
    0:55:43 edit photos.
    0:55:44 Convini is a convenience store.
    0:55:45 Convenience store.
    0:55:47 Just grab a sandwich, grab an udon.
    0:55:53 And then I’m writing every night for four or five hours, writing and editing photos every
    0:55:53 single night.
    0:55:57 So I’m doing eight hours of walking and then I’m doing five hours of creative work every night.
    0:56:00 And I’m writing two, three, 4,000 words a night.
    0:56:02 And then publishing it as well.
    0:56:07 And that for me, that mode, that’s the max of what I can do.
    0:56:13 Eight hours of walking, talking, photographing people, being radically, totally bored and present.
    0:56:18 And then at night, just living in, because you forget so quickly.
    0:56:21 If you don’t write immediately, you really do.
    0:56:22 Things just like evaporate.
    0:56:27 Just everything you experienced and felt and saw that day, the highlights, a certain conversation.
    0:56:30 You know, I’ll be walking and there’ll be a conversation I have and I’ll be like,
    0:56:31 that is it.
    0:56:33 That’s the hook of the essay for tonight.
    0:56:35 This one moment, this one person, this one moment.
    0:56:41 And it just got me, first of all, it was this epic shugyo, which is ascetic training.
    0:56:46 So like mountain asceticism here in Japan, Yamabushi, is a certain kind of asceticism.
    0:56:51 And you train in the mountains and you do smoke inhalation training and you don’t sleep and
    0:56:52 you whatever.
    0:56:55 there’s like sleep deprivation and all sorts of stuff and fasting and whatnot.
    0:56:59 And I had concocted essentially with these walks, my own ascetic training.
    0:57:07 And if you spend 30 days doing that physical activity every day to that degree, your body
    0:57:08 changes.
    0:57:11 You become what I call a bobbing consciousness.
    0:57:18 Like by day 20, 25 on the road where you’re walking 20, 30, 40 K, your legs are just so powerful.
    0:57:24 And because you’re not teleporting, it feels like you are in a VR helmet that’s just floating
    0:57:25 down the road.
    0:57:26 It’s totally surreal.
    0:57:27 It’s totally bizarre.
    0:57:33 And then cranking out every night an essay, two, 3,000 words, editing photos.
    0:57:39 So creating this visual narrative mix, doing that every night, 30 days.
    0:57:43 And I’ve done now, you know, many, many walks where I’ve done this for multiple weeks and
    0:57:44 months at a time.
    0:57:49 You just develop this confidence that you can do that, which is wild.
    0:57:52 I think this is how newspaper people feel like in the olden days.
    0:57:56 You’re in there, you got your pencil in your, the thing comes in, you got 20 minutes to write
    0:57:57 the lead.
    0:57:58 You got to get this thing done.
    0:58:02 I feel like there was a version of journalism and newspaper writing that trained you in like
    0:58:07 the 60s, 70s, 80s, 50s, whatever, that is maybe harder to access today because we don’t
    0:58:11 kind of, maybe the newspaper room doesn’t work at such an insane kind of pace anymore.
    0:58:12 I don’t know.
    0:58:15 I haven’t worked in a newspaper, so I’m just talking on my butt, but doing these kind of
    0:58:21 weird aesthetic walk training exercises for me, it was like going to writing bootcamp.
    0:58:23 It was going to life bootcamp.
    0:58:29 And I would finish every day on these walks, get in bed and just feel that was the fullest
    0:58:33 possible way I could have experienced that day.
    0:58:38 Given the cards dealt to me of this day, there was no fuller version of this day.
    0:58:43 And feeling that over and over and over again and understanding what that fullness can be
    0:58:48 like when you come out of the walk, you bring that back to your everyday life, which you can’t
    0:58:53 operate at that intensity all the time, but you can bring back that archetype of what a full
    0:58:53 day feels like.
    0:58:58 And man, that bleeds into your relationships with your friendships of fullness, you know,
    0:59:02 with my stepdaughter, you know, with my family, with people I love.
    0:59:05 It is totally pulled back into that space of life.
    0:59:07 So it’s a pretty powerful thing.
    0:59:09 Well, a few things strike me.
    0:59:12 First is a recommendation for folks.
    0:59:17 If you want to see some pretty interesting mountain ascetic practice, the marathon monks of
    0:59:23 Mount Hieh, if people want to see some fantastic photographs and also descriptions of some of
    0:59:30 these practices and the tiny modicum of food these monks consume while they’re running around
    0:59:31 in these woven sandals.
    0:59:32 It’s wild.
    0:59:33 So people can check that out.
    0:59:42 Also, what I was going to say is that what you just described strikes me as almost Vipassana
    0:59:51 retreat in motion because part of what allows your mind to ultimately settle, right?
    0:59:56 For the snow globe to settle and for you to experience the thing you experienced is this
    1:00:06 reliable daily schedule and scaffolding so that you are not distracted by trivial choice and
    1:00:08 shifting conditions.
    1:00:13 So similarly, when you’re going on these walks and you have this schedule and you have these
    1:00:15 rules by 10 o’clock, I must do X.
    1:00:19 It’s like you’re a rock climber.
    1:00:24 Let’s just say on an indoor route, could be outdoor, where you have the same route every day.
    1:00:26 And on the first day, you’re figuring it out.
    1:00:28 Then on the second day, you get a little more comfortable.
    1:00:34 By the 10th day, your mind starts to go interesting places while you’re doing it with this
    1:00:41 automaticity that you couldn’t experience if it were a different route every day, so to speak.
    1:00:43 It’s not a perfect metaphor, but you get the idea.
    1:00:47 So I guess one of my other rules for these walks too is everything has to be booked in advance.
    1:00:51 Whenever I leave on a walk, I have a giant spreadsheet that has all of the distances.
    1:00:55 It has all of the bookings for the inns.
    1:01:00 I know what meals are included or not included because I don’t want to think about logistics
    1:01:02 for one second when I’m out in the field.
    1:01:04 Exactly what you’re saying.
    1:01:08 Some people hear that and they go, oh my God, but aren’t you missing out on the romance of
    1:01:11 you might meet an interesting farmer and they want to take you to their house?
    1:01:14 It’s like, hey, if I meet an interesting farmer, I get his number.
    1:01:15 I live in Japan.
    1:01:16 I can just come back after the walk.
    1:01:17 We can have our event.
    1:01:21 It’s like, I don’t need to have that in the walk.
    1:01:22 This is a different thing.
    1:01:22 That’s a different thing.
    1:01:30 And so for me, I absolutely thrive on that pre-scheduling of it all precisely because it
    1:01:36 gives you the freedom to be so radically present and so, I think, observant and committed to the
    1:01:38 craft of what you want to produce that day.
    1:01:43 Thinking about where you’re going to stay tomorrow night is a huge cognitive burden.
    1:01:44 It’s huge.
    1:01:48 Making the reservations, calculating, it sucks.
    1:01:50 It could take an hour, easily an hour.
    1:01:51 You think it’s like, oh, it’s a 10-minute thing.
    1:01:52 It can easily take an hour.
    1:01:58 So I spend probably, if I’m going to do a month of walking, I spend a week of making reservations
    1:02:00 to do a month of walking.
    1:02:02 And just for people who are like, wait, what?
    1:02:03 A week?
    1:02:05 The way that I sometimes, this may not be fair.
    1:02:09 Tell me if this is as outdated as my perception of foreigners speaking Japanese.
    1:02:12 Although I still think there are a lot of lazy non-Japanese who don’t speak Japanese.
    1:02:17 But the description I give people when they’re like, I’m going to Japan and I’m going to live
    1:02:17 there.
    1:02:23 If they’re visiting and they’re going to stay at a nice hotel, it’s a different experience.
    1:02:26 But if they’re like, I’m going to move there for two months, I’m like, okay, let me just
    1:02:30 tell you that you think Japan is Blade Runner.
    1:02:36 I’d say it’s 60% Blade Runner, depending on where you are.
    1:02:40 And then it’s at least 40% DMV.
    1:02:47 Like the number of triplicate copies that you’re going to have to sign, the amount of fucking
    1:02:52 paperwork, the number of times you’re going to have to try to get a hold of someone is going
    1:02:53 to shock you.
    1:02:56 So a week of settling logistics.
    1:02:57 A week of settling.
    1:03:01 And a lot of it is calling people because they don’t have websites or they don’t take
    1:03:01 online bookings.
    1:03:04 And like, it’s shocking how much trust there is.
    1:03:08 It’s like, you know, you call this in, they go, hey, hello, it’s the end.
    1:03:11 You know, that’s kind of like what they sound like in Japanese, basically.
    1:03:15 And you go, hey, I’d like to, oh, honorable, sir.
    1:03:16 I would love to book.
    1:03:16 Hey, you want to, okay.
    1:03:17 You want to stay?
    1:03:18 When do you stay in?
    1:03:18 Okay.
    1:03:20 May, May 12th.
    1:03:20 Okay.
    1:03:20 Okay.
    1:03:21 Yeah, sure.
    1:03:22 Wait, why don’t you, okay.
    1:03:23 What do you, what?
    1:03:24 Oh, you want dinner?
    1:03:24 Okay.
    1:03:25 Uh, sure.
    1:03:25 Okay.
    1:03:26 We’ll see you on May 12th.
    1:03:27 Bye.
    1:03:29 Like, that’s how reservations are sometimes done.
    1:03:33 And you’re like, and you arrive, you arrive on May 12th and you’re like, are they, are they,
    1:03:35 was that really a reservation?
    1:03:36 You know?
    1:03:38 You’re like, what the fuck was that?
    1:03:41 I had this experience firsthand with you.
    1:03:47 So you and Kevin and I in a small group did a walk in Japan and it’s like, you’d show up
    1:03:49 and you’d be like, are they here?
    1:03:49 I don’t know.
    1:03:51 Maybe, maybe not.
    1:03:52 We’ll find out.
    1:03:53 We’ll find out.
    1:03:59 And it’s not like if they’re not there, you just walk four doors down and you have a holiday.
    1:04:00 No, no.
    1:04:03 I mean, the experience of booking is probably what it was like booking in the 1950s.
    1:04:06 Like, honestly, like that hasn’t changed much.
    1:04:11 Japan is Blade Runner is what we imagine the future would be in 2000.
    1:04:14 And then it just never evolved beyond that, basically.
    1:04:15 It’s been stuck.
    1:04:18 It’s been stuck in 2000 for the last 25 years.
    1:04:20 So question for you.
    1:04:20 Yep.
    1:04:24 2021 is what I have written down here.
    1:04:30 You had an essay, a piece come out in Wired magazine, Walking Across Japan, Disconnected and
    1:04:30 Bored.
    1:04:35 I remember reading this piece and you did certain things.
    1:04:41 You imposed certain restrictions, say on digital distractions, to induce productive boredom.
    1:04:47 I’m wondering if you could maybe describe briefly what you did then and what you do now.
    1:04:52 That Wired essay kind of is exactly what we’ve been talking about.
    1:04:57 Just the no social media, no distraction, no podcasts, no music even.
    1:04:58 Basic flip phone, right?
    1:05:03 You downgraded to a basic flip phone and an offline Kindle.
    1:05:03 Am I getting those right?
    1:05:09 I didn’t downgrade to a flip phone, but I ran software on my iPhone that disabled everything.
    1:05:11 It disabled like, because I needed GPS.
    1:05:13 I needed a map.
    1:05:14 I needed to have a map.
    1:05:18 So I needed, I mean, I didn’t need GPS, but I could have gone even more analog, but I had
    1:05:18 GPS.
    1:05:22 I ran the software called Freedom, which is actually pretty good.
    1:05:24 Freedom.to is the website.
    1:05:28 I’ve used that for a while to like basically break my devices to make them form.
    1:05:31 Yeah, my friend and also fellow writer Neil Strauss uses it all the time.
    1:05:37 Yeah, I would say a lot of what I’ve accomplished as a writer is thanks to Freedom, turning off
    1:05:40 the internet at night and keeping it off until after lunch.
    1:05:45 So yeah, that Wired article is a good, if you’re listening and you’re like, oh, I just kind of
    1:05:48 want to read, give me the 3000 word distillation of all this.
    1:05:49 Like that’s a good place to go.
    1:05:55 And I remember when that came out and you mentioned it, I think on your podcast and you said you’d
    1:05:58 printed it out and put it up on your, like part of it on your wall.
    1:06:00 I think you’d like to print out a quote.
    1:06:03 Yeah, I was like, I was very moved to hear that.
    1:06:07 And also I got so many freaking emails from people who were like, oh, Tim Ferriss, print
    1:06:08 out your article, man.
    1:06:10 I was like, okay, cool.
    1:06:12 I was like, that’s good to know.
    1:06:16 I still print, maybe in part Japanese.
    1:06:19 You fax, I’m surprised.
    1:06:20 I’ll fax you the next one.
    1:06:25 Yeah, they do love, I mean, is faxing still a thing in Japan?
    1:06:26 It is, it’s gotta be.
    1:06:27 Yeah.
    1:06:27 It must be.
    1:06:31 That Wired article came out of that Nakasendo walk as well.
    1:06:34 There was just a few things that came out of that Nakasendo walk.
    1:06:37 And then also, so, okay, let me explain what the Nakasendo is too.
    1:06:43 In the Edo period, you had the shogun at takeover and to consolidate a certain amount of wealth
    1:06:50 and power, they enacted this thing called Sankinkotai, where the daimyo, the rulers, the local rulers,
    1:06:55 had to basically keep residence in Edo, which is what Tokyo used to be called.
    1:07:00 And they commuted to Edo, every year they had to do like a commutation.
    1:07:04 And so they had to build roads, they had to build infrastructure for all these daimyo, which
    1:07:09 sometimes, you know, for the bigger prefectures, the band of people would be 2,000 people long
    1:07:12 that would be traveling with the daimyo to go to Edo.
    1:07:13 Hell of an entourage.
    1:07:14 It’s a big entourage.
    1:07:21 You know, it’s like turtle, just imagine turtle, like 2,000 turtles, you know, and that character
    1:07:22 from the show, no one remembers turtle.
    1:07:24 I have no idea what you’re talking about.
    1:07:24 Yeah.
    1:07:27 You got me thinking about 2,000 turtles though.
    1:07:28 We should never think about turtle.
    1:07:31 So they built infrastructure.
    1:07:32 Oh, turtles from the show.
    1:07:34 I was thinking actual turtles with shells.
    1:07:36 I was like, I don’t know where this is going, but I’m in for the road.
    1:07:37 Okay, got it.
    1:07:38 Yes, turtle.
    1:07:38 Part of the entourage.
    1:07:43 And so they built infrastructure in Nakasendo and the Tokaido were the two main,
    1:07:46 main arteries of essentially the commute.
    1:07:49 It was like the 101 of Edo period, Japan.
    1:07:53 And so the Nakasendo kind of goes north.
    1:07:54 It’s more mountainous.
    1:07:55 It has fewer river crossings.
    1:07:59 And so people liked it, even though it was more arduous in the mountains, people don’t
    1:08:00 like river crossings.
    1:08:05 And in the Edo period, essentially you weren’t really allowed to build bridges in order to
    1:08:07 protect domains from attacks.
    1:08:11 So all of the river crossings kind of had to be on people’s shoulders or ferried across.
    1:08:13 So it was kind of a pain in the butt to cross rivers.
    1:08:18 And the Tokaido, which if you’ve come to Japan, you’ve ridden the Shinkansen from Tokyo to
    1:08:20 Kyoto, you may have ridden the Tokaido Shinkansen.
    1:08:21 The bullet train.
    1:08:28 The bullet train follows the old Tokaido route roughly, which was Kyoto to Tokyo, kind of along
    1:08:28 the coast.
    1:08:31 And that has many river crossings.
    1:08:34 And so people would not love that, for example.
    1:08:36 And even on the Tokaido, there’s like kind of detours.
    1:08:40 They’re called the Hime Kaido, which was like a detour to avoid this one river crossing.
    1:08:45 It’s called the princess route because women didn’t want to ride on the shoulders of strange
    1:08:45 porters or something.
    1:08:49 I don’t, there’s all sorts of different things why people chose Nakasendo or they’d go on Nakasendo
    1:08:54 and they’d come back on the Tokaido just to mix it up, just to have some fun in the 1600s.
    1:08:59 And so the Nakasendo is the northern mountainous route.
    1:09:00 And that’s the one I walked in 2019.
    1:09:03 I’ve since done the Tokaido twice.
    1:09:04 So I’m walking the Nakasendo.
    1:09:06 I’m going up into these mountain villages.
    1:09:09 What I’m witnessing is depopulation firsthand.
    1:09:13 So there’s two buzzwords you hear in Japanese.
    1:09:17 Shoshika mondai, which is child birth problem.
    1:09:19 There’s just like no children being birthed.
    1:09:25 I think Japan’s at 1.2 now is the per woman sort of number of children being produced.
    1:09:31 Korea, Gideon Lewis-Krauss just wrote this amazing article about Korea’s situation, which
    1:09:33 I think is 0.7 or 0.6.
    1:09:35 Yeah, not a great situation.
    1:09:37 They just hate kids there.
    1:09:39 Anyway, so Japan’s not quite that bad.
    1:09:43 I could explain more related to that.
    1:09:46 I don’t know how much of a digression we want to take, but there are actually a bunch
    1:09:48 of structural problems that help to produce that in South Korea.
    1:09:49 But we’ll come back to it.
    1:09:51 For instance, I’ll give one example that doesn’t get talked about.
    1:09:56 Very briefly, very briefly, is that rent is very, very expensive.
    1:09:57 A lot of people move to, say, Seoul.
    1:10:07 And in Seoul, to upgrade to a larger apartment, you would often have to put down a six to 12-month
    1:10:09 security deposit.
    1:10:11 And people can’t afford to do it.
    1:10:19 So a lot of the reasons for fewer kids relate to some of these, I don’t want to say intractable,
    1:10:24 but systematized economic hurdles that people just can’t clear.
    1:10:25 Anyway, please continue.
    1:10:28 Hey, man, my homestay, there’s one kid living in a closet.
    1:10:29 The other kid slept between his parents.
    1:10:31 Like, you could do it in a tiny room.
    1:10:33 Just make the babies.
    1:10:36 So you have Shoshika Monday, right?
    1:10:38 Which you hear this a lot, but you don’t experience it in Tokyo.
    1:10:42 Because Tokyo is growing, and there’s actually a lot of kids in Tokyo, and it feels very vibrant.
    1:10:44 Tokyo is growing pretty steadily.
    1:10:48 And then the other one is Koreka Shakai, which is the elderly society.
    1:10:51 So basically aging population.
    1:10:57 And you hear these words bandied about all the time, but you don’t feel them until you
    1:10:59 really walk the countryside.
    1:11:04 So the Nakasana was the first time I felt that, like, palpably, viscerally, every day.
    1:11:08 And I would walk through these villages that were essentially disappearing, and there were
    1:11:10 two things left in all these villages.
    1:11:14 And it would be a barbershop that was, like, very bizarre.
    1:11:17 And I actually, up until last year, I’d been shaving my head for five years.
    1:11:21 And so part of the reason why I was shaving my head was because you get your head shaved
    1:11:23 anywhere, and it’s, like, pretty easy and fast.
    1:11:26 And so I would start going to these barbershops in the middle of nowhere to get my head shaved
    1:11:27 because it was just, like, they were there.
    1:11:31 And then the other thing that’s around is Kisaten.
    1:11:35 So these are the old-style, basically, Showa era.
    1:11:36 We were talking about Ozu.
    1:11:38 His films kind of embody the Showa era.
    1:11:40 And if you want to see what Showa looks like—
    1:11:42 —26 to 1989.
    1:11:43 —26 to 89.
    1:11:48 And Showa is the post-war Japan, the mid-century Japan.
    1:11:51 It’s mid-century modern architecture and, like, design.
    1:11:57 And Kisaten were one of the many sort of local mom-and-pop things that kind of grew out of
    1:11:58 this post-war economy.
    1:12:02 And people who didn’t want to join the workforce, didn’t want to be a salaryman or salarywoman,
    1:12:05 they opened Kisaten, which are little cafes.
    1:12:10 And they became de facto community hubs in a lot of these villages.
    1:12:12 And they’re one of the few things that are left.
    1:12:14 So I hadn’t planned to go to Kisaten every day.
    1:12:18 But it turned out nothing was left for me to go have lunch at.
    1:12:22 So I’d be walking, and, like, basically, the one bit of logistics was I had to figure out
    1:12:22 where I was going to have lunch.
    1:12:28 And I realized by, like, day 10, every day I was going to a Kisaten, and every day I was
    1:12:29 eating pizza toast.
    1:12:34 Like, I was just like, oh, wow, I’ve had a lot of pizza toast on this walk.
    1:12:36 Like, this walk is kind of fueled by pizza toast.
    1:12:39 And that’s toast with some tomato sauce and cheese on it?
    1:12:40 Basically, yeah.
    1:12:44 So, like, the food that Kisaten serve is, again, a post-war construction.
    1:12:46 Like, people didn’t have money.
    1:12:48 Japan was extremely impoverished post-war.
    1:12:50 Again, watch Ozu.
    1:12:51 You can kind of see some of that in action.
    1:12:56 And so Kisaten would open, and it’d be like, well, what is the minimum viable food products
    1:12:57 that we can make?
    1:12:58 Essentially, two things came out of it.
    1:13:00 One is toast and pizza toast.
    1:13:05 If you have a toaster oven, you can make pizza toast with, like, craft cheese, cheese
    1:13:08 singles, spaghetti sauce out of a can.
    1:13:12 Maybe you get some peppers you cut up and some onions, and that’s it.
    1:13:13 That’s your pizza toast.
    1:13:16 Maybe, like, a salami, like a cheap salami from the shop.
    1:13:21 And then the other thing is Neapolitan spaghetti, which is just basically spaghetti with ketchup.
    1:13:29 Spaghetti with ketchup and pizza toast fed a big chunk of Japan in, like, the 50s, 60s,
    1:13:30 and 70s.
    1:13:33 So I was eating pizza toast all the time, and I was like, this is really fascinating and
    1:13:34 kind of amazing.
    1:13:39 And it’s interesting because, like, we might make pizza toast in America, but, like, a
    1:13:41 shop would never think of serving pizza toast, which is too weird.
    1:13:48 So I became obsessed with that, and then that grew into an article which then grew into my
    1:13:53 book that I launched during COVID in 2020 called Kisa by Kisa.
    1:13:54 Yeah, that’s right.
    1:13:55 15 feet behind me.
    1:14:01 And that title is a reference to Bird by Bird, which I think you’ve talked about before as
    1:14:02 a book.
    1:14:02 Yeah.
    1:14:04 Anne Lamott, of course.
    1:14:04 Bird by Bird.
    1:14:05 Yeah.
    1:14:05 I love that book.
    1:14:10 That’s also, actually, now that I think about it, literally, Bird by Bird is probably two
    1:14:14 bookshelves above your book, and I never put it together right back there.
    1:14:17 That is 100% homage to Anne.
    1:14:26 And so, yeah, Kisa by Kisa, which was basically me riffing on pizza toast and these cafes along
    1:14:28 this walk and producing a book.
    1:14:29 COVID had hit.
    1:14:29 COVID hit.
    1:14:36 It was April 2020, and I was like, okay, well, all of this travel I’d planned on doing,
    1:14:36 I’m not going to do.
    1:14:37 And it was actually a big relief.
    1:14:41 I had been doing too much traveling internationally.
    1:14:42 I’d been teaching at Yale.
    1:14:45 Every summer, I’d been teaching at the Yale Publishing Course.
    1:14:50 I’d been sort of giving the keynote lecture about books and digital publishing and blah,
    1:14:50 blah, blah.
    1:14:52 Anyway, I’d run out of stuff to say anyway.
    1:14:58 And so, I was like, okay, let’s produce a really beautiful book based on this walk.
    1:15:03 Kind of, again, like the Dan Rubin book that we made was like one version of it, one degree
    1:15:03 of it.
    1:15:08 And then that one-off print-on-demand SMS book was another kind of like, oh, wow, this
    1:15:09 is really cool.
    1:15:13 And then this was going to be like, okay, what if we took all of that and really did the apotheosis
    1:15:16 of like a beautiful walk book with photos and the narrative?
    1:15:21 And I made this book, and I priced it $100 a copy.
    1:15:27 I launched it in August 2020, and I was like, okay, based on my publishing history, I know
    1:15:27 how these things sell.
    1:15:37 I’m going to make a thousand copies, and I’ll be lucky if we sell out of that print run in
    1:15:38 like a year or two.
    1:15:39 I was like, it’s an expensive book.
    1:15:40 It’s a weird subject.
    1:15:42 Like, no one’s going to really be into this.
    1:15:43 I launch it.
    1:15:47 We sell a thousand copies in like 36 hours.
    1:15:49 So what happened?
    1:15:50 Why did that happen?
    1:15:53 I had underestimated the audience I had built up, I guess.
    1:16:00 And people were just excited about these walks and what I was doing, and they were just psyched
    1:16:00 about it.
    1:16:01 It was like very weird.
    1:16:05 Maybe not weird if you think about the timing also, right?
    1:16:06 I think the timing was really good.
    1:16:10 And what I did that was really smart, I had been running the membership program by that point
    1:16:11 for 18 months.
    1:16:16 And I was like, okay, I want to do this book, and I want to have it be expensive, but I want
    1:16:17 to offer a big discount to members.
    1:16:20 So if you’re a yearly member, you’re paying $100 a year to be a member.
    1:16:23 This was like the first real perk I’d ever offered members.
    1:16:27 And it was like kind of like a thank you and treating the membership payments almost as like
    1:16:30 an investment to allow me to do these things.
    1:16:34 And then I want to give a little bit of that investment back to you, pay a little dividend.
    1:16:36 And so I set up a thing.
    1:16:39 I looked at Kickstarter, and I was like, Kickstarter hadn’t really changed in like 10 years.
    1:16:43 And I was like, why am I going to give these guys like such a high percentage?
    1:16:44 You couldn’t do coupons.
    1:16:47 I wanted to offer coupons, and Kickstarter didn’t have like coupon functionality.
    1:16:51 And so I looked at Shopify, and I have my engineering background.
    1:16:53 I know how to program and, you know, enough to get me in trouble.
    1:16:58 And I was like, well, you know, Shopify is actually amazing, and you can modify the templates.
    1:17:01 And so I cloned Kickstarter, and I called it Craigstarter.
    1:17:06 And I basically added, it’s on GitHub.
    1:17:08 You can clone it if you want and like start your own Craigstarter.
    1:17:12 But like, I wanted to own the whole stack of software.
    1:17:15 And like, it’s weird with Kickstarter, like you get all these purchases.
    1:17:20 And then to get the addresses into the shipping software, it’s like different software.
    1:17:21 Anyway, it’s kind of dumb.
    1:17:21 Everything’s all over the place.
    1:17:24 So Shopify, everything is just right there.
    1:17:26 And I was like, this makes sense.
    1:17:29 So I made Craigstarter, and I made some promises.
    1:17:33 I was like, oh, you know, if we sell, if we do 300 copies, I’ll sign them all.
    1:17:35 If we do 500, I’ll include postcards.
    1:17:40 If we do 800, then I will make a documentary about pizza toast.
    1:17:41 I was like, I’m never going to have to make this documentary.
    1:17:43 And we sold 1,000 immediately.
    1:17:46 And I was just like, oh, shit, all right, I got to make this documentary.
    1:17:53 But what the real, I think, sort of piece de resistance that I figured out by accident
    1:17:55 was by offering the discount.
    1:17:59 It was like a $40 or $50 discount off the 100 bucks if you were a yearly member.
    1:18:03 The conversion rate I got of people buying the book.
    1:18:04 So basically, you’d land on the page.
    1:18:05 You’d be like, oh, yeah, I want this book.
    1:18:06 It’s 100 bucks.
    1:18:06 Sure.
    1:18:10 Plus, by the way, like $30 in shipping because we were doing DHL and yada, yada, yada.
    1:18:11 And it was expensive to ship.
    1:18:12 It’s still expensive to ship.
    1:18:14 So it’s 130 bucks.
    1:18:19 So I was like, you could do that or you could pay another $100 to become my member, join the
    1:18:23 membership program, get a discount on the book, then buy the book.
    1:18:27 So basically, it was like you could spend $130 or you could spend $200 and get the membership.
    1:18:33 And the conversion rate of people who did the membership was like 30% of everyone who bought
    1:18:33 it.
    1:18:34 Wow.
    1:18:35 Which is insane.
    1:18:36 Insane.
    1:18:36 That’s wild.
    1:18:39 And I was like, okay, we just unlocked something special.
    1:18:40 It’s a great, great experiment.
    1:18:45 That for me was this like light bulb moment of, okay, this is what I’m doing for the next
    1:18:45 20 years.
    1:18:46 Got it.
    1:18:47 I want to make these books.
    1:18:48 I want to do these walks.
    1:18:50 There’s an audience here.
    1:18:53 There’s like a product market fit.
    1:18:55 To use that terrible expression.
    1:18:59 PMF.
    1:19:00 Somebody just texted me yesterday.
    1:19:01 I was like, what the fuck is PMF?
    1:19:02 They’re like product market fit.
    1:19:04 I was like, oh yeah, I know the full word version.
    1:19:05 Yeah.
    1:19:06 Yeah.
    1:19:12 So that was this really like, whoa, okay, this is interesting and special.
    1:19:14 And like, look, I’m operating at my scale.
    1:19:17 My scale, you know, whatever you have people on here selling 400 trillion books and stuff
    1:19:17 like that.
    1:19:20 I love my scale because it’s sustainable.
    1:19:21 It gives me total creative freedom.
    1:19:23 You should talk to that, right?
    1:19:28 Because Noah Kagan, his friend of mine, considers scale to be almost a four letter word.
    1:19:38 Because people become intoxicated and make bad decisions chasing, in some cases, a false idol
    1:19:39 or worshiping a false idol.
    1:19:41 So maybe you could speak to that.
    1:19:49 And I’m going to offer an on-ramp in the form of something of yours that I printed yet again.
    1:19:49 Yes.
    1:19:50 Yes.
    1:19:58 And what I printed, people can find this at craigmod.com slash essays slash membership underscore
    1:19:59 rules.
    1:20:05 So these are your membership community rules, which are of great interest to me because
    1:20:13 I currently have, really for the first time, an active community, or certainly the first
    1:20:20 time in a decade, an active community of test readers for the new book that I’m working on.
    1:20:26 And we have about 100, which is the right scale, like 85 to 100, I’d say.
    1:20:30 I started off with super, super high engagement, like 90% posting.
    1:20:37 And then it became more manageable, at least for me, since I’m consuming and digesting and
    1:20:38 synthesizing the feedback.
    1:20:44 Probably at a nice kind of 35% in terms of lurkers to active posters.
    1:20:49 But here, I’m going to not touch everything, but I’m going to run through real quickly here.
    1:20:51 So here are some of the rules.
    1:20:53 One, have clear creative goals.
    1:20:56 Mine are make books and educate.
    1:20:59 Number two, staple those goals to your walls, your mirror, your forehead.
    1:21:03 If you ever have a decision to make, ask yourself, does it help me achieve these goals?
    1:21:06 Number three, all membership activities are in support of these goals.
    1:21:10 Four, the program exists for the goals, not the members.
    1:21:10 I’m going to say that again.
    1:21:13 The program exists for the goals, not the members.
    1:21:16 Number five, equally important.
    1:21:17 That’s my wording.
    1:21:22 That may sound cold, but if you frame it properly, the members understand and enthusiastically support
    1:21:22 this.
    1:21:25 Six, fundamentally, you’re building a community.
    1:21:28 Seven, but your goal is not to manage a community.
    1:21:31 And then there are a number of bullets under that.
    1:21:36 Eight, by the way, deadlines are not only your friends, they’re the only way work gets done.
    1:21:40 So obsessive, irrational adherence to deadlines and work is non-negotiable.
    1:21:42 Number nine, and there are a number of bullets underneath this.
    1:21:46 I won’t necessarily get into all of them, but you can certainly elaborate.
    1:21:51 Don’t let the shape of membership software determine the shape of your activities slash work.
    1:21:54 Ten, make strict decisions, but be willing to change your mind.
    1:21:59 And then a parenthetical, I renamed my membership program 18 months into it, and I’m glad I did.
    1:22:01 As an example.
    1:22:03 Eleven, and finally, know your scale.
    1:22:05 This is why I wanted to bring this in.
    1:22:07 So know your scale, then there’s a link to that.
    1:22:12 Or I should say a link under those three words, know your scale.
    1:22:14 What scale do you want to work at?
    1:22:15 What scale makes you happy?
    1:22:18 Use that knowledge to drive membership decisions.
    1:22:19 All right.
    1:22:20 Take it away, Craig.
    1:22:22 Scale.
    1:22:29 Yeah, I think a lot of people are, to use the word again, ensorcelled by this idea of mega scale.
    1:22:38 They’re just like, you know, I remember in the late 2000s, I did not have a great impression of Facebook.
    1:22:41 I was very early of not being like, oh, I think this is a great thing.
    1:22:42 I did not love it.
    1:22:56 I was sad seeing so many talented designers go to Facebook in like 2008, 2009, 2010, 2011, who were previously up until that point doing incredible independent work and doing kind of like almost what you could say art projects and things like that.
    1:23:03 And they went to Facebook and a lot of them were saying things like, well, how else can I affect 100 million people?
    1:23:06 Or, you know, same with people going to Google and saying that too.
    1:23:08 In tech, this is a very common trope.
    1:23:11 You know, like I want to have this impact on like hundreds of millions of people.
    1:23:12 This is the only way to do it.
    1:23:14 And I think, okay, yeah, sure.
    1:23:23 And then you kind of go to these places and you realize in the end that like you’re a very, very tiny cog and the amount of change that you can affect on these things is quite small.
    1:23:25 It’s like you’re a worker on the Titanic in a certain degree.
    1:23:30 And you’re going to hit an iceberg, whether you’re causing genocide in Myanmar or something that like you just don’t see coming.
    1:23:39 And so I think it’s kind of like a false narrative to be like, oh, yeah, the only way to have a real effect in the world is to like be operating at this crazy mass scale.
    1:23:41 And I had a little bit of that working at Flipboard.
    1:23:54 I mean, part of like going there and working with those guys was to both give myself confidence that I could hang with top tier people and be surrounded by great, incredible, loving, generous, talented folks.
    1:24:03 But also to touch that scale a little bit, like that app had a huge scale, you know, and we launched, I remember we launched the iPhone version of it and I just felt nothing.
    1:24:06 I’d been very attuned to like, does my heart move or not?
    1:24:09 And I remember launching that and just being like, that was cool to work on.
    1:24:13 But like, I felt absolutely nothing seeing like user feedback come in or whatever.
    1:24:22 Whereas at the same time, by that point, I had made many books that had sold thousands of copies as opposed to millions or hundreds of millions or whatever data points that we were hitting with Flipboard.
    1:24:28 And those hundreds of readers, thousands of readers to me felt so good.
    1:24:29 I just felt drawn in that direction.
    1:24:36 And I remember the first time I told someone at a party, I was like 23 and I was at a party and they’re like, what do you do?
    1:24:38 And I was like, I work on books.
    1:24:40 Like I run a little publishing company.
    1:24:43 And I remember being so happy.
    1:24:46 I said, I could say that something felt so right about that.
    1:24:49 Right from the very first, I remember exactly where I was standing.
    1:24:50 I could picture it.
    1:24:53 I kind of know, I can almost remember what apartment block I was in.
    1:24:57 Like, anyway, it was this real moment of like, okay, this is something to follow.
    1:25:00 This feeling is something special and we need to protect this.
    1:25:06 So for me, scale, I had spent my 20s working on my art projects, doing independent publishing.
    1:25:10 And for me, that was a scale that really resonated with my heart and made me feel good.
    1:25:15 And I knew there was a way to do it sustainably, in part because of the cost of living thing that we talked about happening in Japan.
    1:25:24 And so when Kisa by Kisa hit like that, and we’re going back to print next week and we’re doing like the sixth edition.
    1:25:27 So we sold like 6,000 copies of this thing.
    1:25:29 So it’s like $600,000 in book sales.
    1:25:32 Also, non-trivial number.
    1:25:38 Not to invoke the kraken of scale, which is not what I’m doing, but like that is not a trivial number of books.
    1:25:47 Like my initial print run for my Random House book, my very first book, which was intended to have national distribution, was 10,000 copies.
    1:25:51 And did not sell all of those immediately.
    1:26:01 6,000 copies is enough in a soft week to put you on a lot of national bestseller lists, depending on the category you end up in.
    1:26:02 Like that’s a real number of books.
    1:26:04 Also, this is an art book.
    1:26:05 It sells for a hundred bucks.
    1:26:06 That’s what I’m saying.
    1:26:08 You don’t sell this many books normally.
    1:26:12 You talk to publishers like Mac Press in the UK is doing some of the most beautiful photo books around.
    1:26:15 And their print runs will max out at a thousand.
    1:26:17 You know, they’ll do runs of 500.
    1:26:22 So the fact that this book sold 6,000 is just bananas and continues to sell.
    1:26:24 And, you know, that’s why we’re kind of going to print again.
    1:26:26 It just moved me.
    1:26:28 And for me, that is like such a beautiful scale.
    1:26:29 It’s totally uncompromising.
    1:26:32 I can do exactly the kind of book I want to do.
    1:26:35 I’m lucky enough to have incredible editor friends.
    1:26:40 I’m getting editorial feedback at the highest level I would get with anyone else.
    1:26:44 And I have enough design experience and I’m connected with incredible designers.
    1:26:48 Gray 318, John Gray, who’s done all of Zadie Smith’s covers.
    1:26:51 Like I can just call John and be like, hey, can we go over?
    1:26:52 Like I’m working on this cover for my book.
    1:26:53 Can you give me some feedback?
    1:26:54 And John hops on a Zoom call with me.
    1:26:55 So I’m very, very lucky.
    1:27:01 I’m able to be totally uncompromising about this stuff, which is why the Random House relationship
    1:27:06 is really exciting for me too, because it’s kind of stepping outside my comfort zone of scale.
    1:27:11 And it’s moving up to this different level for the book that’s coming out in May.
    1:27:13 Why did you decide to do that?
    1:27:20 And was there anything interesting or of note in terms of deal structure or how you thought
    1:27:21 about approaching it?
    1:27:22 There was.
    1:27:26 Because you’re sort of like the MacGyver who’s done every job, right?
    1:27:31 So you’re coming into it with a much broader awareness of how all the different pieces
    1:27:33 move and how you can move them.
    1:27:34 It’s a different situation.
    1:27:36 And I have a, you know, a relationship with a printer.
    1:27:37 I have a distribution network set up.
    1:27:39 I have my Shopify thing set up.
    1:27:40 So I’m all set.
    1:27:46 So, but this book, Things Become Other Things, the story of it about Brian, essentially me
    1:27:52 doing this 300 mile walk around the peninsula during the peak of COVID and walking through
    1:27:58 this depopulated peninsula, very spiritual and kind of reflecting on my childhood and reflecting
    1:27:58 on this friendship.
    1:28:02 There was a kind of political element, very subtle.
    1:28:07 It’s a very sly political element, but commentary on the state of America.
    1:28:09 Again, like who’s being supported?
    1:28:11 Why are people being supported?
    1:28:13 Why are some people not being supported?
    1:28:15 Why are certain towns supported more than other towns?
    1:28:20 And then reflecting that through the lens of my experience in Japan, which is like the foundational
    1:28:23 societal baseline is so much higher.
    1:28:28 Like the social safety net is so high here relative to what I experienced growing up in
    1:28:28 America.
    1:28:35 Those themes to me feel like they warranted potentially a larger scale than I could bring on my own.
    1:28:41 So let me reframe that for a second, just for people who are like, oh, the P word, politics.
    1:28:42 I’m out.
    1:28:43 Where’s the parachute?
    1:28:52 Is it fair to say it’s more of a societal commentary than a political diatribe, right?
    1:28:54 It’s not a left versus right, right versus left.
    1:28:57 It’s more of a societal commentary, right?
    1:28:57 Cultural commentary.
    1:28:59 It exists between the lines.
    1:29:00 There’s nothing didactic about it at all.
    1:29:05 I’m telling a story of friendship with this kid, Brian, who I dearly loved.
    1:29:07 We were best friends all through elementary school.
    1:29:09 We graduate and he’s murdered.
    1:29:14 It’s reflecting on that, basically the first 18 years of our life.
    1:29:22 And in reflecting on that, it’s invariable that certain commentary about society just
    1:29:25 comes, it’s just embedded in that reflection, embedded in that story.
    1:29:26 And it’s not didactic.
    1:29:28 There’s absolutely nothing didactic about it.
    1:29:34 And the whole time I’m talking with all these farmers and fishermen and port people and people
    1:29:35 working at the inns.
    1:29:41 And there’s this incredible, colorful cast of characters of the peninsula of Japan that you
    1:29:46 will never be able to meet in any other context unless you’ve lived here kind of as long as I
    1:29:48 have and you’ve started to do these walks and things like that.
    1:29:54 So it’s both, you get this adventure in Japan and then alongside that adventure is this story
    1:29:55 of friendship.
    1:29:59 But I just thought that story of friendship, because there was kind of a universality to
    1:30:04 it that was more than just like, hey man, pizza toasts and wacky mid-century cafes.
    1:30:11 I thought, let me try to pitch this to some publishers and some agents in New York and see if anyone’s
    1:30:11 interested.
    1:30:12 Everyone rejected me.
    1:30:14 I’m going to push at that for a second.
    1:30:17 So why see if people are interested?
    1:30:22 Is it to reach more people with a lower entry point?
    1:30:28 Because it’s a story that maybe has broader appeal than the Kisa by Kisa.
    1:30:33 Why explore the traditional route, so to speak?
    1:30:37 First of all, it’s meant to honor both, I think, like the people of this peninsula.
    1:30:40 And I think they are really amazing and they deserve kind of a big platform.
    1:30:44 And then also to honor Brian and this friendship and his memory.
    1:30:52 And I almost felt like for Brian, this story should be given every opportunity to hit the
    1:30:54 scale that it wants to hit.
    1:30:56 You finish a book and it’s out of your hands.
    1:31:01 And I was kind of willing to say like, well, let’s go explore where this book could possibly
    1:31:01 go.
    1:31:04 And I love talking about the themes of it.
    1:31:09 Just the reality of the world is that there’s a status connected with having a big publisher
    1:31:13 behind you that publishing something independently, you’ll never accrue.
    1:31:15 And it’s not because like, oh, like that makes me feel good.
    1:31:17 But it’s like, oh, to do like an NPR show.
    1:31:20 If you want to be on Terry Gross, it’s true.
    1:31:20 It’s true.
    1:31:24 You know, if you want to do something like that, you need Penguin, you need Random House
    1:31:28 behind you, unfortunately, you know, and I just felt like this may be one of the only
    1:31:30 stories I ever tell, you know, I have my next five books.
    1:31:33 I’m in the middle of writing and they’re like, they’re definitely weirder.
    1:31:34 Your next five books?
    1:31:35 Yeah.
    1:31:37 Good Lord, Craig.
    1:31:38 All right.
    1:31:41 Well, that’s, I guess that’s what you can do if you can write 4,000 words a day.
    1:31:44 For fuck’s sake, Craig, I need to eat whatever you’re having for breakfast.
    1:31:45 All right.
    1:31:46 Natto, natto kimchi.
    1:31:48 Oh, my microbiome.
    1:31:48 Yeah.
    1:31:48 Oh, my.
    1:31:49 Yes.
    1:31:54 I had a MRSA infection last year and I was on a heavy antibiotics.
    1:31:55 Nasty.
    1:31:56 Yeah, it was pretty nasty.
    1:32:01 And I blasted myself on the antibiotics and that got me on this mega natto kimchi gohan
    1:32:02 kick.
    1:32:03 And I freaking love it.
    1:32:04 My body just craves it now.
    1:32:05 No.
    1:32:09 So I just thought, look, I’m talking with Kevin Kelly and he’s like, Craig, just try new
    1:32:10 things.
    1:32:11 Just bitch it to these people.
    1:32:12 Like, give it a go.
    1:32:14 You know, he’s like, why not?
    1:32:14 Why not?
    1:32:15 Might be a fun adventure.
    1:32:19 So I went out and I pitched to a bunch of agents because you’re supposed to have an
    1:32:21 agent before you go to the publishers and blah, blah, blah.
    1:32:22 And everyone rejected me.
    1:32:26 This is shocking to me, Craig, because you are a very good writer.
    1:32:33 You had a number of things go viral, do very well online with reputable outlets.
    1:32:39 You can point to your self-publishing track record with these, I don’t want to say obscenely
    1:32:45 expensive, but by traditional bookstore, let’s just say trade, paperback, hardcover standards,
    1:32:47 very expensive books.
    1:32:51 Did anyone give you a plausible reason for saying no?
    1:32:58 Most of it was like, hey, you’re interesting, but I don’t think we can sell this book.
    1:32:59 That’s kind of…
    1:33:01 How many followers do you have on TikTok, though?
    1:33:03 Let’s get to that.
    1:33:06 So in the end, it was this weird thing.
    1:33:13 One of my members, actually, of the membership program, runs a podcast at Penguin Random House.
    1:33:17 And he was like, hey, look, I love your work.
    1:33:22 I think Andy Ward, who’s the publisher of Random House, he’s the editor of George Saunders,
    1:33:26 who I, if I’m listing my favorite authors, George Saunders, George’s top five.
    1:33:30 Human being and author, just incredible, incredible person.
    1:33:31 Just amazing.
    1:33:36 And Andy Ward, my friend Matt goes, hey, look, you got to meet Andy Ward.
    1:33:37 You just pitch this thing to Andy Ward.
    1:33:38 And I was like, okay.
    1:33:40 And I was going to be in New York for something.
    1:33:43 And Andy was like, hey, I’d love to meet you.
    1:33:43 Let’s meet up.
    1:33:46 I went to Andy Ward’s office, Penguin Random House.
    1:33:48 It’s me, Andy Ward, and the vice president.
    1:33:50 Andy’s like the president of Random House, right?
    1:33:53 And we have the most high-energy, mind-meld.
    1:33:54 I bring Kesa by Kesa.
    1:33:57 I’m like, look, I sold thousands of copies of this thing.
    1:34:00 I got this next book, and it’s this walk, and blah, blah, blah, and Brian, and yada, yada,
    1:34:01 and all this stuff.
    1:34:03 And he’s like, this sounds amazing.
    1:34:03 Great.
    1:34:04 Send it over.
    1:34:06 Let’s make this work.
    1:34:09 And four months go by, crickets.
    1:34:13 And this is just what happened with everyone else, too.
    1:34:15 Everyone just ghosted me.
    1:34:18 And I was in a really dark place.
    1:34:20 I was just like, what?
    1:34:21 What am I supposed to do?
    1:34:22 I don’t know what I’m supposed to do.
    1:34:25 I’m coming at this really vulnerably.
    1:34:29 And I’ve gotten 30 rejections or whatever for this thing.
    1:34:32 And so I go, OK, I’m going to do it on my own.
    1:34:34 I’m going to do it on my own.
    1:34:36 I’ve done everything else, blah, blah, blah.
    1:34:38 I queue up printer time.
    1:34:41 I’m buying paper, and I get this email, and it’s from Andy.
    1:34:43 And he goes, hey, yeah, we want the book.
    1:34:47 This is like, four months later, zero feedback or anything.
    1:34:51 So I hop on a call with Molly, who ends up being the editor, my editor.
    1:34:53 And she’s just like, I love the book.
    1:34:54 She’s saying all the right things.
    1:34:55 She just totally gets it.
    1:35:02 And I go, look, I just booked printer time, and I’m going to be producing my fine art edition
    1:35:03 of this in November.
    1:35:04 This was July.
    1:35:06 I said, I’m going to go do this.
    1:35:09 I would love to produce an edition with you guys.
    1:35:11 Can you get me an offer in the next two days?
    1:35:15 And she’s like, OK, we’ll get back to you in two days.
    1:35:21 So two days later, a call with Molly and Andy, and they’re like, can we pay you not to do your
    1:35:21 version of the book?
    1:35:25 I was like, look, I don’t think these are going to compete.
    1:35:26 The fine art edition is going to be $100.
    1:35:28 It’s just not going to compete.
    1:35:31 We’re going to re-edit it for you and blah, blah, blah, blah.
    1:35:35 I felt so broken by the process and all of this rejection.
    1:35:41 I was just like, if I don’t protect my fiercely independent capabilities of doing the work I
    1:35:46 want to do, then I don’t want to be in this position where I’m that vulnerable.
    1:35:46 I’m that exposed.
    1:35:49 I was like, look, I’m just going to do my edition.
    1:35:50 Don’t worry about it.
    1:35:52 And I was able to stand my ground.
    1:35:55 And we were able to come up with a contract.
    1:35:58 I think it’s one of the first contracts in Random House history where it was written
    1:35:58 into the contract.
    1:36:05 Like I got fine art rights to the book and there’s a price minimum that I’m not allowed
    1:36:07 to sell under of my edition.
    1:36:09 It’s capped how many I can produce.
    1:36:12 But after we sell a certain number of the Random House, I can produce more and yada, yada,
    1:36:13 all this stuff.
    1:36:16 So that felt really good to keep that.
    1:36:17 Yeah.
    1:36:18 It must feel fantastic.
    1:36:21 I mean, it’s like a psycho-emotional insurance policy.
    1:36:26 Well, it was funny listening to Brandon Sanderson talk about getting the leather-bound rights back
    1:36:27 for his books.
    1:36:29 It was sort of like, oh, that was interesting.
    1:36:30 But this was from the get-go.
    1:36:32 It’s like, okay, I’m going to do this edition.
    1:36:34 And so I published it.
    1:36:36 I kind of like talking about this makes it all really complicated.
    1:36:40 But I published my edition 16, 17 months ago.
    1:36:45 And what was great about that, it was sort of like getting, you’re talking about your test
    1:36:45 readers.
    1:36:49 I basically produced 2,000 copies, and we sold all of those.
    1:36:58 And so in doing that, I got amazing feedback and amazing emotional letters and responses from
    1:36:58 people.
    1:37:01 But because I had done that, it freed me as a writer.
    1:37:03 It was this crazy thing psychologically.
    1:37:08 And when I went back to do my revisions for Random House, and Molly basically took my manuscript
    1:37:11 that I had published, and she just peppered it with questions.
    1:37:13 She put like 800 questions in the manuscript.
    1:37:15 And I loved them.
    1:37:16 They were amazing questions.
    1:37:17 And I was so hungry.
    1:37:22 Because I had done my edition uncompromisingly, it felt like the weight was off my shoulders.
    1:37:23 I could relax.
    1:37:25 And like, let’s go for it.
    1:37:29 And the thing that came out, I doubled the length of the manuscript by simply responding
    1:37:30 to Molly’s questions.
    1:37:37 And it unlocked all of these layers of the story that I had wanted to get to, but I didn’t really
    1:37:37 know how to.
    1:37:40 And I was nervous, and I was kind of like uptight about it.
    1:37:45 And so this Random House edition to me, like this relationship has been really, really
    1:37:45 good.
    1:37:49 It got me to a place I couldn’t have got to on my own, which is always what I’m looking
    1:37:51 for in working relationships and editorial relationships.
    1:37:54 It’s like when I published with the New York Times, or I published with the Atlantic or
    1:37:57 whatever, it’s like, it’s always about that editorial back and forth.
    1:37:58 Here’s an essay.
    1:37:59 How do we make it even better?
    1:38:04 And so this book, I can say, this Random House edition, I am so proud of.
    1:38:07 And it taps into this emotional vein I couldn’t get to on my own.
    1:38:11 And I love the fact that it’s going to be like $22 or whatever.
    1:38:15 It’s like you can pre-order it now on Amazon or bookshop.
    1:38:17 And it’s like, I think, $28 for the hardcover or whatever.
    1:38:20 That’s also a price point I’ve never operated at before.
    1:38:22 So that’s exciting.
    1:38:24 Super exciting.
    1:38:24 Super exciting.
    1:38:25 It’s super exciting.
    1:38:27 Things become other things.
    1:38:28 Craig’s writing is amazing.
    1:38:30 Everybody, go get the book.
    1:38:31 You’ll be glad you did.
    1:38:36 And I want to hop to a few other things.
    1:38:43 Your wild and strange celebrity in Japan around promoting mid-sized cities.
    1:38:45 How did this start?
    1:38:47 And what the hell is going on?
    1:38:51 Because I remember reaching out to you not too long ago.
    1:38:55 We were like, yeah, I’m really busy because I’m doing like 12 TV shows and doing this and
    1:38:55 doing that.
    1:38:57 And then I’m like, what?
    1:38:58 What are you doing?
    1:38:58 Yeah.
    1:39:01 And this was the explanation.
    1:39:02 So what’s the backstory?
    1:39:03 How did it start?
    1:39:04 And what is it now?
    1:39:07 This is another reason why I love independence.
    1:39:12 And I love operating at my scale and doing the weird things and following, basically funding
    1:39:12 quirks.
    1:39:15 You know, it’s like the membership program funds my quirks.
    1:39:17 And so I was doing all these walks.
    1:39:20 And I would take trains to kind of like go to the start of the walk or whatever.
    1:39:23 And like, there were all these cities I’d pass through.
    1:39:24 The Shinkansen would stop at.
    1:39:25 No one would get off at.
    1:39:27 And I always thought like, what is this city?
    1:39:35 And so in 2021, I decided to go on a 10 city tour of mid-sized cities that no one ever
    1:39:37 goes to across Japan.
    1:39:39 I went to Hakodate.
    1:39:41 I mean, these are like, people go to these cities a little bit.
    1:39:43 We call them the B side of Japan.
    1:39:52 So I went to Hakodate, Morioka, Sakata, Matsumoto, Suruga, Onomichi, Yamaguchi, Karatsu, Kagoshima,
    1:39:53 and Matsuyama.
    1:39:55 That was the 10 that I went to.
    1:40:03 And my thesis was, I would go to these cities, do three nights, four days in each city.
    1:40:07 And I would force myself to try to walk 50 kilometers inside of the city limits.
    1:40:13 My thesis was that if I tried to walk 50 kilometers, I was not only going to like touch most of the
    1:40:14 city.
    1:40:19 And in just doing that, having that weird rule of walking 50 kilometers, I was going to meet a bunch
    1:40:19 of people.
    1:40:20 It was going to be an adventure.
    1:40:22 And so I did that.
    1:40:23 I had an amazing time.
    1:40:26 The tour was called Tiny Barber Post Office.
    1:40:27 That’s what we named it for some reason.
    1:40:28 That was like, fine.
    1:40:29 That was what it was called.
    1:40:32 And I name all of my tours, strange tour names.
    1:40:33 And it was incredible.
    1:40:34 Incredible.
    1:40:36 That was in November, December, 2021.
    1:40:38 And then I was writing stuff for the New York Times.
    1:40:40 I do an article every now and then.
    1:40:45 And in the fall of 2022, my travel editors reached out to me.
    1:40:49 And as they reached out to hundreds of people a year and they say, hey, we’re doing our 52
    1:40:51 places to visit this year.
    1:40:53 And we want you to recommend somewhere.
    1:40:56 And I had done that 10-city tour.
    1:40:59 And one of the cities that really moved me, because the people were incredible.
    1:41:00 The coffee was great.
    1:41:01 There was a sense of independence.
    1:41:03 There was a vibrancy.
    1:41:04 The cityscape was beautiful.
    1:41:06 The history was interesting.
    1:41:12 It was an old castle town that had a beautiful park, two rivers connecting, a beautiful mountain.
    1:41:13 I was like, this is just a great city.
    1:41:19 And I was like, and literally in 23 years of living in Japan, not one person has ever told
    1:41:20 me to go to the city.
    1:41:23 So I’m going to effusively go to bat for the city to the New York Times.
    1:41:26 So I wrote my little pitch to the Times people.
    1:41:28 And they’re like, oh, that sounds great.
    1:41:34 And timing-wise, Japan had basically been under lockdown for COVID still.
    1:41:36 And it was just coming out at the end of 2022.
    1:41:39 And so this list comes out in January 2023.
    1:41:42 And so they don’t tell you where they’re going to put these places.
    1:41:45 And I knew that it had gotten in.
    1:41:47 Which city was it that you’d recommended?
    1:41:51 It was Morioka, which is up in Tohoku.
    1:41:52 It’s up in the north.
    1:41:53 It’s in Iwate Prefecture.
    1:41:57 If you go north on the Shinkansen, you go to Sendai, you go to like Fukushima, Sendai,
    1:41:59 and then everyone gets off.
    1:41:59 No one keeps going.
    1:42:01 Morioka is kind of like the next stop on the Shinkansen.
    1:42:05 So Morioka, I knew it was going to be in there.
    1:42:06 I had revised my pitch.
    1:42:08 You write a little 300-word article.
    1:42:10 And in January, the list comes out.
    1:42:12 Number one is London.
    1:42:14 And number two is Morioka.
    1:42:21 And Japan went bananas.
    1:42:25 They were just like, what is happening?
    1:42:31 Who put London and then Morioka?
    1:42:32 Like what?
    1:42:33 How?
    1:42:36 I mean, what would the equivalent be?
    1:42:42 It would be like Paris and then, I mean, not Flint, Michigan necessarily.
    1:42:44 I’m not throwing shade on Flint, Michigan.
    1:42:49 But I’m just imagining the response to a parallel universe.
    1:42:54 It would be shocking, right, for this place that everyone skips in Japan to end up number
    1:42:54 two.
    1:42:58 It’s a little bit like Asheville, North Carolina to a certain degree.
    1:43:03 But the difference is that Asheville people have pride in Asheville and they’re super psyched
    1:43:03 about Asheville.
    1:43:05 And they’d be like, yeah, yeah, number two after Paris.
    1:43:06 That makes sense.
    1:43:09 Japanese people, you know, aren’t like, oh, dude, our city’s awesome.
    1:43:13 Like, actually, that’s one of the things that these mid-sized cities kind of have to overcome.
    1:43:16 They can be great places, but they’re really bad at self-promoting.
    1:43:19 And they feel like, oh, you know, like maybe we aren’t that great or like, you know, yeah,
    1:43:22 we’re a cool city, but like we shouldn’t be number two, not after London.
    1:43:23 That doesn’t make sense.
    1:43:28 So it was this perfect storm of so many things happening.
    1:43:32 And then word got out to Japanese media that I spoke Japanese.
    1:43:34 And then that was the end of things.
    1:43:35 Like.
    1:43:36 The unlock.
    1:43:40 This tidal wave of.
    1:43:41 Pandora’s box.
    1:43:41 Holy crap.
    1:43:42 Enter stage left.
    1:43:48 Every single TV show, newspaper, magazine, radio show.
    1:43:53 I did 40 or 50 TV shows and radio shows in like three months.
    1:43:58 And so it was weird because you might be like, oh my God, this is my dream.
    1:44:00 Like I’m on media in Japan.
    1:44:02 Like, oh, I’m a famous like on the TV now.
    1:44:04 Like I had no desire to do this at all.
    1:44:10 And so the reason why I said yes to everything was I felt so bad for putting the spotlight on this place.
    1:44:16 And I felt like such a sense of duty to help them get the most out of it.
    1:44:20 And for them to gain the most benefit from this spotlight, which I knew could be really annoying.
    1:44:22 You know, they didn’t come to me.
    1:44:24 They weren’t saying, hey, like, please send people to Morioka.
    1:44:28 But I also knew it was remote enough that you wouldn’t get you.
    1:44:29 It wouldn’t suffer from over tourism.
    1:44:31 Like you weren’t going to suddenly have a trillion.
    1:44:33 The conversion wasn’t going to be off the charts.
    1:44:34 It wasn’t going to be off the charts.
    1:44:39 But I felt this real need to help them believe in themselves.
    1:44:44 And so it ended up being a duty and obligation for them to have pride.
    1:44:48 If I was speaking to anyone, I was speaking to like the kids in the town, the high school kids.
    1:44:52 I wanted to instill the sense of like, hey, your town is kind of amazing.
    1:44:53 There’s amazing companies coming out of it.
    1:44:55 There’s amazing cafes.
    1:44:57 There’s amazing music spots.
    1:45:03 These places only can exist because of this mid-sized city life baseline that they give you.
    1:45:04 Like the cost of living is quite low.
    1:45:06 Running a business is quite low.
    1:45:09 And yet you have universal health care and like all these other infrastructures there.
    1:45:10 You got the Shinkansen, blah, blah, blah.
    1:45:16 And so like, if you do go to study in university in Tokyo, think about coming back because your city is kind of amazing.
    1:45:18 So that was kind of my theory.
    1:45:19 And that’s why I went on and did all these shows.
    1:45:22 That was really bizarre and really surreal.
    1:45:23 And I thought, okay, great.
    1:45:24 Six months of doing that.
    1:45:26 That’s the end of that.
    1:45:30 Last year, the New York Times asked me again.
    1:45:34 And I was like, okay, yeah, I’ll recommend another city, Yamaguchi, one of the other places I went to.
    1:45:35 I was like, this is a really cool place.
    1:45:38 They put it at number three on the list last year.
    1:45:41 Again, just this torrent.
    1:45:43 And by then I was pretty good at it.
    1:45:44 Good at which aspect?
    1:45:52 I was good at judoing the conversation into like weird places because they would be like,
    1:45:57 all the typical questions are like, uh, Modo-san, like, what’s your favorite noodle in Morioka?
    1:46:01 And I’d be like, my favorite noodle is universal healthcare.
    1:46:06 You know, it’s like, because I was like, the really interesting thing isn’t the noodles.
    1:46:11 It’s the fact that like these, these places exist and they exist because we have a good healthcare
    1:46:12 system here.
    1:46:13 And everyone’s like, oh my God.
    1:46:13 Yeah.
    1:46:14 We’ve never thought of that.
    1:46:17 So those conversations were really fun to have.
    1:46:19 The peak of it was last year.
    1:46:21 I’ve never owned a TV in Japan.
    1:46:22 I’ve never watched TV in Japan.
    1:46:24 I don’t know anything about Japanese pop culture.
    1:46:26 I just don’t have an interest in it.
    1:46:30 I have a vague sense of celebrities, but I really don’t know who they are.
    1:46:33 I got this email and I get so many emails.
    1:46:37 I had to hire an assistant just to deal with media arbitrage because it was, there was just
    1:46:38 so much coming in.
    1:46:41 And I got this email and I ignored it.
    1:46:45 And then the team reached out to the soba shop in Morioka that I’m like, I’m friends with
    1:46:46 the owner now.
    1:46:49 And they were like, hey, Modo-san won’t respond to us.
    1:46:49 Can you poke him?
    1:46:56 And this soba guy, this soba guy reaches out to me and he’s like, he’s like, Modo-san, you
    1:46:57 need to do this TV show.
    1:47:00 This is like the biggest TV celebrity in Japan.
    1:47:05 And he will only come to Morioka if you agree to come and walk with him.
    1:47:07 And I was like, who is this guy?
    1:47:09 I was like, I don’t really want to do this.
    1:47:11 And I was like, I’m going to do this other walk.
    1:47:13 And like, the timing is really bad.
    1:47:14 I don’t, I really didn’t want to do it.
    1:47:19 The team came out and met me and they’re like, please, Modo-san, do this thing with this guy.
    1:47:19 And like, da, da, da.
    1:47:24 And I was like, okay, this will be my final gift to the city because like, clearly everyone
    1:47:29 loves this guy and he’s never been to the city and he wants to do a special about the city.
    1:47:32 And we’re going to walk together for two days or all around the city and just talk to people.
    1:47:34 And I was like, okay, fine, let’s do it.
    1:47:42 So we did this thing and it was the craziest experience I’ve ever had in public in my life.
    1:47:45 So this guy’s name is Tamori-san, Tamori, T-A-M-O-R-I.
    1:47:47 He’s 80 years old now.
    1:47:51 He’s been on TV every day for like 55 years.
    1:47:54 He literally every day, like he hasn’t been canceled.
    1:47:55 There’s no Me Too stuff about him.
    1:47:58 He’s like, I think he’s like genuinely like a pretty good guy.
    1:47:59 He’s smart.
    1:48:00 He loves history.
    1:48:05 He has a walking show called Buddha Tamori that ran for like decades.
    1:48:08 You know, John watches it and like the theme music comes on.
    1:48:08 He starts crying.
    1:48:10 Like people like just love this guy, right?
    1:48:13 And I didn’t know anything about him.
    1:48:15 I literally knew nothing about this guy.
    1:48:17 And we meet up and he’s got this team.
    1:48:21 It’s like a 30 person crew of this TV shoot.
    1:48:22 There’s like five cameras.
    1:48:24 Like everyone’s holding like mics and stuff.
    1:48:29 The first shoot was in front of the trade station and they’re like, okay, Modo-san, stand here.
    1:48:35 And then there was like another announcer with us, this like beautiful young woman who was like kind of like also just in the mix, like talking about history.
    1:48:38 And she was standing there and then they’re like, okay, we’re set.
    1:48:40 Call out Tamori-san, bring him out.
    1:48:42 He comes out of like this like vault in a van.
    1:48:43 You know, he’s like, protect it.
    1:48:45 And we hadn’t been introduced.
    1:48:47 And I’m just like, what is happening?
    1:48:50 And this like tiny little dude in a suit with sunglasses on.
    1:48:52 He lost his eye when he was a kid.
    1:48:54 So his thing is he always wears these dark sunglasses.
    1:49:00 He comes out and he stands him next to me and they’re like, okay, all right, start all.
    1:49:03 You know, like it was like totally this lost in translation moment.
    1:49:06 And Tamori-san is like, you go so.
    1:49:07 He’s like, Tamori desu.
    1:49:10 And then the woman’s like, whatever her name is, Mori desu.
    1:49:13 And then I just go, ah, I just scream.
    1:49:16 And I grabbed Tamori-san and I start shaking him.
    1:49:19 And I go, we have to hug before this starts.
    1:49:26 And the crew, I swear to God, like six people almost committed ritual suicide in front of us.
    1:49:33 Like I had never seen people so terrified that I like, I don’t think anyone had ever touched Tamori-san before.
    1:49:36 And like, I’m like, he’s this tiny little dude.
    1:49:37 I was just like, dude, we got to say hello.
    1:49:39 We can’t just, I don’t know what I’m doing.
    1:49:41 I’ve never done a TV show like this before.
    1:49:42 Wait, hold on.
    1:49:43 How did he respond to that?
    1:49:46 Did it just go into like a deathly silence?
    1:49:49 Was he like taking it back?
    1:49:50 And then thought it was awesome?
    1:49:54 He kind of laughed and he was just like, what, who is this joker?
    1:49:55 I thought we had a pro.
    1:49:57 Like, you know, it’s like, I’m like, sorry.
    1:49:59 Sorry, Tamori-san.
    1:50:00 I don’t know what the hell I’m doing.
    1:50:03 I’ve just, you know, I’m like a talking head on TV if I’m doing anything.
    1:50:05 I’m not like doing location stuff.
    1:50:09 So anyway, that was trial by fire, ice bath to start it.
    1:50:15 And we’re walking through town and it is like walking with John Lennon.
    1:50:17 It is insane.
    1:50:20 People are stopping their cars.
    1:50:21 Buses are screeching.
    1:50:25 Construction workers are screaming down, Tamori-san, ohio gozaimasu!
    1:50:30 Like, we went to the market and there were like hundreds of people in the morning market.
    1:50:32 And it was like Moses parting the Red Sea.
    1:50:34 Old ladies were jumping up and down crying.
    1:50:37 I was getting this contact high.
    1:50:43 I had never like been in proximity with someone for whom the beams of love were so intense.
    1:50:45 And it was just like, what is going on?
    1:50:47 And everyone in town knew who I was too.
    1:50:48 I was like, Molo-san.
    1:50:54 And so everyone was coming up to me and like hugging me and being like, Molo-san, you brought Tamori-san to our town.
    1:50:58 And like shaking my hand and like, Molo-san, thank you so much for bringing Tamori.
    1:51:01 And I was just like, what the fuck is going on?
    1:51:03 Because I had no cultural context.
    1:51:06 I was just like, all right, I’ll do this thing with this guy.
    1:51:08 Everyone wants me to do it.
    1:51:08 Sure, let’s do it.
    1:51:10 That was the peak of it.
    1:51:11 Pretty insane.
    1:51:13 Pretty insane.
    1:51:30 Yeah, and just for those who might think you’re exaggerating about his ubiquitous appearance on television, I just looked him up and I’m like, oh yeah, I saw that guy every time the fucking television was on when I was 15 as an exchange student.
    1:51:33 Literally 55 years every day, TV.
    1:51:34 Consistently.
    1:51:35 Yeah.
    1:51:36 Just incredible.
    1:51:40 So have you retreated into the cave of creativity?
    1:51:44 Have you forsaken the glamorous television life?
    1:51:50 Or are you going to put something at number three or four again, and then you’re going to get thrown right back into the arena?
    1:51:54 Well, this year I recommended Toyama City, and that one was on the list.
    1:51:56 Not three or four, but they learned their lesson.
    1:51:58 It’s kind of a one trick.
    1:51:59 You can’t do that every year.
    1:52:04 But it beat Osaka, because Osaka has the Expo this year, and it was ranked higher than Osaka.
    1:52:11 But now, what’s happened, what’s really interesting is that the 52 Places thing is now a brand, and it kind of doesn’t matter where you are.
    1:52:13 And just to be on it is a big deal.
    1:52:16 And it’s become Moldo-san’s pick of the year.
    1:52:23 And everyone in January is waiting with bated breath to see what city I’m going to pick.
    1:52:28 And I get emails constantly from cities that are like, please, come walk in our city.
    1:52:33 Like, we’d love to have you walk by the coast in this city, you know, in the middle of nowhere, you know, over here and whatnot.
    1:52:34 It’s very sweet.
    1:52:37 But I now batch it all.
    1:52:44 Toyama wanted me to come out and meet the mayor, meet the governor, and kind of do some press stuff talking about why I picked the city.
    1:52:45 And I’m going to do that all in the fall.
    1:52:47 I was just too busy in the spring.
    1:52:50 I just got too much going on with the random house stuff.
    1:53:00 What has been the economic impact, if you have any idea, what has been the economic impact of this spotlight that you’ve put on these different cities?
    1:53:03 So Morioka has definitely been the biggest one.
    1:53:08 And in part, that was because Morioka had a couple key people in the city who were really good at promoting.
    1:53:12 So, like, they, when this happened, they were ready to run with it.
    1:53:13 They were, like, totally prepared.
    1:53:18 So they were able to, I think, catalyze more activity, more inbound.
    1:53:20 It’s not just inbound from abroad.
    1:53:26 It’s a lot of, like, Japanese people traveling to these cities now, too, because, like, just a buzz picks up.
    1:53:28 People moving to the cities.
    1:53:36 So one study was done, and I think they estimated the impact in Morioka over, like, the first two years is something, like, close to $100 million.
    1:53:43 Like, a financial impact, which, like, I wrote 300 words.
    1:53:47 So whatever that is, that’s, like, hundreds of thousands of dollars of impact per word.
    1:53:48 That’s so cool.
    1:53:51 I’m never, ever, ever going to impact something like that.
    1:53:52 I mean, that’s just insane.
    1:53:54 We’ll see.
    1:53:55 Yeah.
    1:53:56 We’ll see, Modo-san.
    1:53:57 We’ll see.
    1:54:01 But it’s been two years and change in Morioka.
    1:54:01 I was just there.
    1:54:02 I just launched a book there.
    1:54:08 I ended up forming this relationship with a great indie publisher, and we put out a Japanese edition of Kisa by Kisa.
    1:54:10 We launched it in Morioka.
    1:54:17 It was so wonderful to be able to do this event in the town and have everyone come out and see everyone.
    1:54:22 And honestly, I think it’s been almost entirely positive.
    1:54:27 And it has added this, like, a bit of vigor to the town that maybe wasn’t there before.
    1:54:29 And it has not burdened them.
    1:54:31 And I think it’s been really heartening to see.
    1:54:33 And it’s kind of a relief for me as well.
    1:54:36 Two years later, I didn’t ruin this place.
    1:54:37 Yeah.
    1:54:37 I’m just real great.
    1:54:38 It wasn’t the hug of death.
    1:54:39 It wasn’t the hug of death.
    1:54:40 Thank God.
    1:54:43 If you’re listening, you should totally go check out Morioka if you get a chance.
    1:54:45 It’s a cool place.
    1:54:53 What is a place you have not written about in the New York Times or shared widely that people should check out in Japan?
    1:54:56 If they do not speak Japanese, I’ll just make that a condition.
    1:55:02 Well, so when I recommended Yamaguchi City, part of it was because there’s a great walk there.
    1:55:04 And it’s called the Hagi-Oukan.
    1:55:08 And it connects Yamaguchi and Hagi City.
    1:55:09 And it’s a two-day walk.
    1:55:10 You can actually do it in one day.
    1:55:12 If you really power through, you can plow through in one day.
    1:55:14 There is an inn to stay at in the middle.
    1:55:16 It’s above a tofu shop.
    1:55:17 Oh, that one.
    1:55:18 What’s it called?
    1:55:19 I just stayed there last week.
    1:55:23 Anyway, if you search for the inn on the Hagi-Oukan, it’s the only one that pops up.
    1:55:24 How do you spell that?
    1:55:31 H-A-G-I, Hagi, and then O-K-A-N, Okan.
    1:55:33 Anyway, it connects to Hagi City.
    1:55:42 And Hagi City is this really beautiful, kind of very undervisited, mainly because it’s kind of a pain in the butt to get to.
    1:55:53 But a great combo would be to go to Yamaguchi City, which has Yuda Onsen, which is a great little onsen town that’s basically connected with Yamaguchi.
    1:56:04 And there’s an amazing inn called San Sui En, which is a beautiful Bunkazai, cultural heritage inn from Taisho era.
    1:56:06 So it’s about 100 years old.
    1:56:11 Amazing baths, beautiful gardens, wonderful owners.
    1:56:12 The original family still owns it.
    1:56:16 And you can walk from there over the Hagi-Oukan to Hagi.
    1:56:17 And I’d say spend a couple of days in Hagi.
    1:56:18 It’s an incredible city.
    1:56:20 This is good.
    1:56:33 We’ll introduce a little friction for people who want to hunt down this Easter egg of sorts, meaning the inn, near, or off of, or inn, Hagi-Oukan.
    1:56:42 You can send that to me afterwards, and we’ll put that in the show notes for people so they can track that down if they’re sufficiently motivated.
    1:56:46 You can stay there if you don’t speak Japanese, but the people who run it don’t speak English.
    1:56:48 But you can figure it out.
    1:56:49 It’s a little bit of work.
    1:56:53 Google Translate’s become pretty good, and other tools like that.
    1:56:54 The tofu’s amazing.
    1:56:55 The dinner is amazing, truly.
    1:56:56 All right.
    1:57:08 We’re going to keep this particular part short, but lest people think you’ve only done big walks in Japan, where are other places outside of Japan where you’ve done big walks?
    1:57:11 Well, I haven’t done big solo walks.
    1:57:12 Not solo.
    1:57:12 Elsewhere.
    1:57:14 But I’ve done the walk and talks.
    1:57:16 Walk and talks with Kevin Kelly.
    1:57:17 I did the Nakasendo with Kevin.
    1:57:19 Then Hugh Howey comes out.
    1:57:20 We did Kumano Kodo.
    1:57:21 And then we were so excited by that.
    1:57:26 We’ve done now, I don’t even know how many, seven or eight or nine others around the world.
    1:57:28 We’ve done Southern China, Thailand.
    1:57:30 We’ve walked across Bali.
    1:57:32 We’ve done England twice.
    1:57:35 We’ve done Japan with bigger groups again.
    1:57:38 It’s been great.
    1:57:45 We’ve done Spain once, and I’m actually doing Spain again with him, a different part of the Santiago, Camino de Santiago, next week.
    1:57:46 We’re heading out next week.
    1:57:47 Oh, wow.
    1:57:47 Yeah.
    1:57:48 Yeah.
    1:57:49 I’m busy.
    1:57:50 It is a busy period.
    1:57:52 Kevin’s an enthusiastic walker as well.
    1:57:55 And both England trips were the Cotswold Way?
    1:57:56 Cotswolds, yeah.
    1:58:00 And I also did, independent of Kevin, I walked with another friend.
    1:58:04 We did Wayne’s Rite coast to coast, which is in northern England.
    1:58:09 And it starts in the Lake District on the west, and you walk across the coast to coast across the country.
    1:58:12 And that is pretty amazing.
    1:58:13 It’s 300 kilometers.
    1:58:16 It takes about 10 to 12 days.
    1:58:18 And that is beautiful.
    1:58:25 If you think of England, and as you should, you think of it as rolling hills, Lake District is like serious mountains.
    1:58:26 It’s very cool.
    1:58:27 It’s very beautiful.
    1:58:28 It’s wonderful.
    1:58:30 Highly recommend it.
    1:58:38 So what I also highly recommend is that people go to the source of all good things, CraigMott.com.
    1:58:45 And if you go to CraigMott.com slash Ridgeline, one word, slash 176, you can also just Google this.
    1:58:46 It’ll be a lot easier.
    1:58:49 The Walk and Talk, subtitle, Everything We Know.
    1:58:54 This describes how you and Kevin architect these Walk and Talks.
    1:58:59 And I’ve had the good fortune to walk with you guys.
    1:59:06 And the basic idea, there’s a lot more to it, but the basic idea is you are walking extensively every day.
    1:59:14 And then you have a group meal at the end of the day, which is Jeffersonian style, meaning there’s only one conversation.
    1:59:21 And the participants in the walk get to choose the topic or the question that they want people to explore.
    1:59:22 And it’s wonderful.
    1:59:24 It is just such a lovely experience.
    1:59:43 And so counter to so much of what we experience, as you described it earlier, with the increasingly contracted feedback loops of social media and so on, which we’re not evolved to metabolize very well.
    1:59:45 So I encourage people to check that out.
    1:59:46 We’ll put the link in the show notes.
    1:59:49 Craig, I have a very important question that I need to ask you.
    1:59:53 And that is, is Maude your birth name?
    1:59:55 Where does Maude come into things?
    2:00:06 Maude is not my birth name, but because I’m adopted, the parents who adopted me got divorced when I was basically 18 months, two years old or whatever.
    2:00:12 And my father, whose name I ended up keeping, and my mother didn’t go back to her maiden name.
    2:00:16 There was a point in teenage years where it just seemed weird.
    2:00:18 He wasn’t raising me.
    2:00:20 He literally taught me nothing.
    2:00:22 He was like an anti-archetype.
    2:00:23 He was like, okay, this is like what you shouldn’t do.
    2:00:25 Ha-men-kyo-shika.
    2:00:26 Yeah, exactly.
    2:00:26 Exactly.
    2:00:27 Yes.
    2:00:27 The opposite.
    2:00:28 Opposite teacher.
    2:00:29 Opposite teacher.
    2:00:33 It’s somebody who role models the opposite of what you want to do.
    2:00:39 So look, he had a really tough childhood and he came from a place bereft of archetypes as well.
    2:00:41 And so he didn’t know how to be a dad.
    2:00:44 But anyway, it just seemed weird to kind of have this name.
    2:00:46 And so, yeah, no, I just changed it.
    2:01:05 That is a little ET Reese’s Pieces trail to lure you into telling the fucking wild story related to the recent chapters in your adoption journey.
    2:01:11 I will cue that up and you can tackle it any way you want.
    2:01:16 I think adopted people in general, you can have very different experiences of being adopted.
    2:01:24 But I think a common one is, like I explained in part one of what we were talking about in my history, you know, you feel apart from things.
    2:01:29 You do not feel necessarily of a group, of a family.
    2:01:33 The family who adopted you can do all the right things and you can still not feel that way.
    2:01:40 You feel like there’s kind of a mythology out there elsewhere and it can kind of haunt you, you know.
    2:01:44 And I think different people can want different things from that mythology.
    2:01:52 And as 23andMe and Ancestry.com and all these like DNA testing things have become more and more commonplace, I think it’s become more and more easy for people to find out who their birth parents are.
    2:02:02 And so all of my life, you know, I had never really been that curious about who my birth parents were.
    2:02:08 Part of it is, I think you don’t want to dishonor your adoptive parents by having this.
    2:02:18 And I think if I was going to give a piece of advice to adoptive parents, it would be, you have to work so hard to remove the stigma of curiosity around where you come from as an, for an adopted kid.
    2:02:21 And you actually have to have so many more conversations than you think you have to have.
    2:02:31 You have to really get the taboo out by airing that conversation over and over and over again, beating it to death and to a certain degree to say, hey, you know, like, do you want to look up your genetic background?
    2:02:34 If you ever want to connect with your birth mother, let me help you.
    2:02:35 I’m here to help you.
    2:02:36 I’m here to give you support for that.
    2:02:38 My family didn’t do any of that.
    2:02:42 So I think I kind of suppressed a lot of the curiosity, but it’s always there.
    2:02:49 And the one thing I did have, as I explained last time, was I had adoption paper notes and my birth mother was 13 when she got pregnant.
    2:02:55 And my birth father, according to the adoption notes, there was a car accident and he was murdered at the site of the car accident.
    2:02:55 So he was dead.
    2:02:57 And that’s all I knew.
    2:03:03 And I joined 23andMe like 12 years ago and I got, you know, whatever, fourth cousin hit.
    2:03:04 We’re probably like third cousins or something.
    2:03:06 You know, it’s like everyone’s a fourth cousin, fifth cousin.
    2:03:10 It’s sort of meaningless and nothing really close.
    2:03:16 And then I was on actually a walk in England two years ago, three years ago now, three years ago with Kevin and everyone.
    2:03:18 I was like, yeah, you know, I did 23andMe.
    2:03:20 And they’re like, oh, dude, you got to do Ancestry.
    2:03:21 That’s where everyone is.
    2:03:22 And I was like, really?
    2:03:23 I was like, all right.
    2:03:24 I came back, did Ancestry.
    2:03:27 And lo and behold, boom, there’s my mom.
    2:03:30 And it was like, oh, okay.
    2:03:31 I guess, yeah, people are on Ancestry.
    2:03:33 So I get a name.
    2:03:38 I was mainly interested just in genetic history and health history.
    2:03:44 You crest 40 and if you have things you want to live for, you start thinking about health.
    2:03:45 Stuff just starts popping up.
    2:03:53 And my relationship with my stepdaughter became so profound to me in the last five years and gave me such a strong sense of self-worth.
    2:03:55 All of this other stuff was ratcheting up.
    2:04:00 Like I talked about the sense of scarcity, this lack of myself having value that I felt all through my 20s.
    2:04:08 And if there’s one thing that supercharged all of it, of abundance and value, self-value, it was the relationship with my stepdaughter.
    2:04:17 And particularly when she was 8, 9, 10, 11 years old and working through conflicts with her, not big conflicts, just weird little things.
    2:04:18 We’d get in these little fights.
    2:04:19 She wouldn’t get up to go to school.
    2:04:22 I’d like squirt her with a water bottle and then she wouldn’t like talk to me for three weeks.
    2:04:28 That stuff, you know, it’s just like, whatever, little girls could be kind of insane sometimes.
    2:04:36 And like, I was driven to such places of sadness by that because I had never seen reconciliation.
    2:04:38 I’d never had that modeled for me.
    2:04:44 And I thought this little girl is going to throw me away because that was my default for all of my relationships in my life.
    2:04:45 This person can throw me away.
    2:04:51 And what I realized was, not only does she not want to throw me away, she really wants to reconcile.
    2:04:53 She really wants to repair things.
    2:04:57 And she desperately, desperately wants even more of me in her life.
    2:05:04 And once we went through a few cycles of like, she kind of got upset at me for something dumb or whatever, like, you know, she was acting up or whatever.
    2:05:05 And I was like, I took away her iPad or something.
    2:05:13 And once we went through a few cycles of that, I realized how much of a great dad I could be.
    2:05:16 And that was something I never believed because I’d never had it modeled for me.
    2:05:20 And so this is an important thing to cue up, you know, connecting with my birth mom.
    2:05:28 Because by the time we matched on Ancestry, I had gone through so many, I think, iterations of self.
    2:05:34 And the self I was when we connected, when we matched, I was really proud of.
    2:05:36 And I felt really good about it.
    2:05:36 And I believed in my value.
    2:05:38 I had like empirical evidence of it.
    2:05:44 And I was anonymous on Ancestry because I’m protective of a lot of stuff.
    2:05:49 Even though I’m like being quite open here, I’m also quite protective as you are to a certain degree, as we all are.
    2:05:51 And so she couldn’t see my name.
    2:05:53 And we matched.
    2:05:56 And then we didn’t send each other a message for a year.
    2:05:59 And I was just like, oh, okay, she doesn’t want to match.
    2:06:00 Maybe her family made her join.
    2:06:02 You know, she has a traumatic experience.
    2:06:06 In my mind, it was like being pregnant with me was tremendously traumatic.
    2:06:10 And I was like, okay, I don’t want to rustle her feathers.
    2:06:11 I don’t want to disrupt her life.
    2:06:12 I had her name.
    2:06:13 I found out everything about her.
    2:06:15 I could just like Google, you know, you get all the records.
    2:06:17 I knew where she worked.
    2:06:18 I knew where she lived at her home address.
    2:06:19 I knew who she was married to.
    2:06:20 I knew she had been divorced.
    2:06:21 Like all this stuff.
    2:06:22 I could see that.
    2:06:23 And I was like, okay, cool.
    2:06:25 Like I just kind of know who this person is.
    2:06:27 I don’t feel the need to meet her.
    2:06:29 I don’t feel this need for like a mom.
    2:06:30 Like I have my mom.
    2:06:32 Like I don’t need another mom.
    2:06:33 Like there was none of that.
    2:06:39 And then a year later, she sent me a message that just said, hi, with like no punctuation.
    2:06:41 And it was like, hi, I think we’re related.
    2:06:42 Do you live in Japan?
    2:06:44 It was like the weirdest message.
    2:06:46 And it was like, you think we’re related.
    2:06:48 We share 50% of DNA.
    2:06:50 Like we’re definitely related.
    2:06:55 And it triggered this thing in me where I was like, I grew up with not having a lot of adults
    2:06:57 be adults around me.
    2:07:10 And she sent this message and it just made me feel like, okay, here’s another adult who doesn’t want to do the hard emotional work of being the adult, of being a parent in this situation and being like, hey, I’m your mom.
    2:07:12 This is great to match.
    2:07:13 I joined because of these reasons.
    2:07:14 Would you like to connect?
    2:07:15 Da, da, da.
    2:07:17 Instead, it’s this weird, cryptic, bizarro message.
    2:07:21 So I didn’t respond for three months.
    2:07:28 And then I finally, like after stewing on it for a while, I was like, okay, what would I want to get if I was her, who I had this kid when I was 13, 14.
    2:07:32 And so I wrote her this message that I stayed anonymous in.
    2:07:34 I said, look, I just like kind of outlined my life.
    2:07:42 And I just, I was like, look, not everything has been easy, but I’ve gotten to this place and I’ve been really lucky and I’ve been really blessed in a lot of ways.
    2:07:46 And I have this amazing relationship with this young daughter.
    2:07:54 And I, you know, I’ve been successful in many ways and like, I’m so grateful and I can only imagine how hard it was for you to have done what you did.
    2:07:56 And thank you for having me.
    2:08:05 And thank you for going through the process of putting me up for adoption, basically like to assuage any sense of worry about who I might be or what had happened to me to give her that gift.
    2:08:10 And so I sent her that message and I’m still anonymous and I get no response from her.
    2:08:11 And I’m like, oh my God.
    2:08:11 Okay.
    2:08:13 This is like a lost cause.
    2:08:22 And then three months after that, I get this message and it’s like, oh my God, I don’t have notifications turned on for Ancestry.
    2:08:24 I am so sorry.
    2:08:36 And it’s a 5,000 word letter that is the most emotionally intelligent, beautiful, thoughtful thing I had ever gotten.
    2:08:40 And it was just like, this person is so tuned in.
    2:08:42 And I was like, what do I do with this?
    2:08:43 I was like, so overwhelmed.
    2:08:47 I was launching my fine art edition of T-Bot and like things become other things and doing all this.
    2:08:49 I was like, oh my God, how do I process this?
    2:08:53 And then a week later, she sends me another 5,000 word letter.
    2:08:56 And she’s like, I’m so crushed that I didn’t respond to your other message.
    2:08:58 I just want to tell you about my childhood.
    2:09:00 I want to tell you about like where you came from.
    2:09:02 I want to tell you about like the family you come from.
    2:09:06 And like, I’m the youngest of five siblings and my father died when I was nine.
    2:09:10 And so like, I had to work at a sandwich shop when I was 13 and I was super entrepreneurial.
    2:09:15 And like, it was just like, we had pet turtles and I had three goldfish and six cats and this thing and that thing.
    2:09:19 And I was like, oh my God, I couldn’t process it.
    2:09:23 I wasn’t ready for someone to be so hungry.
    2:09:26 And she was just like, I know you may not want to meet.
    2:09:29 I am happy to talk on whatever terms you want to talk on.
    2:09:30 Here’s my address.
    2:09:31 Here’s my phone number.
    2:09:32 Here’s my email.
    2:09:34 And I was just like, I couldn’t process it.
    2:09:36 And I had so much going on in my life.
    2:09:41 And I sent her a little email at the end of the, a little message at the end of the year, still anonymous.
    2:09:43 I just said, hey, look, I’m so overwhelmed.
    2:09:44 I’m going to get back to you in the new year.
    2:09:45 And she’s like, no worries.
    2:09:45 Don’t worry.
    2:09:47 I didn’t respond.
    2:09:48 Mother’s Day comes.
    2:09:49 She sends me a letter.
    2:09:50 I’m thinking about you on Mother’s Day.
    2:09:55 Like, I hope you’re with your adoptive mom and I hope she’s giving you a big, I’m just like, oh my God.
    2:09:57 Like now I’m a terrible son to like two moms.
    2:09:58 And like, I haven’t even met this person.
    2:10:00 And finally, I’m with Kevin.
    2:10:01 We’re on a walk.
    2:10:01 We’re in Bali.
    2:10:03 I’m talking about this.
    2:10:06 And Kevin just goes, Craig, just go have lunch with her.
    2:10:09 And I was like, you know what?
    2:10:10 Yeah, screw it.
    2:10:10 All right.
    2:10:12 I messaged her, still anonymous.
    2:10:14 I said, hey, how about we get lunch in August?
    2:10:15 I’ll be in Chicago.
    2:10:16 I’ll meet you out there.
    2:10:17 She lives in Chicago.
    2:10:18 And she was like, great.
    2:10:20 Let’s do it this day, this time, blah, blah, blah.
    2:10:21 We set it up.
    2:10:23 I’m still anonymous.
    2:10:24 I still haven’t told her my name.
    2:10:25 I’m like, I don’t want her to Google.
    2:10:27 I don’t want her to know anything.
    2:10:28 I fly out to Chicago.
    2:10:30 Pretty nervous.
    2:10:32 Don’t know what to expect.
    2:10:36 But also, I’m not going into this needing something.
    2:10:37 I’m not like, oh, I need her to be this.
    2:10:38 I need this relationship.
    2:10:40 I’m just like, this is kind of a fun adventure.
    2:10:42 Like, let’s go meet this person.
    2:10:44 She’s standing outside this like steakhouse that she booked for lunch.
    2:10:49 And I see her and I like, hi, you know, I’m the anonymous weirdo that I’m like, I apologize
    2:10:51 for not like telling her my name before we met.
    2:10:58 I give her a big hug and we go into this steakhouse and sit down and it takes us two hours before
    2:11:00 we order drinks.
    2:11:04 Like, it was just, we sat down in this booth.
    2:11:08 The waitress came over and was just like, honey, you’ve got something going on.
    2:11:10 I’ll come back when you’re ready.
    2:11:16 And she goes, I’ve been thinking about you every day on your birthday.
    2:11:21 And she pulls out of her wallet a baby photo of me that the adoption agency had given her.
    2:11:24 And she goes, I’ve been carrying around this my whole life.
    2:11:30 And she goes, I have thought about you every year.
    2:11:32 I’ve wondered who you’ve become.
    2:11:36 And I’ve never once felt bad.
    2:11:39 I have no negative feelings.
    2:11:41 I have no negative emotions around the experience.
    2:11:47 Actually getting pregnant with you, it was this accident, but it was totally copacetic.
    2:11:48 And by the way, your father’s still alive.
    2:11:50 I lied.
    2:11:50 She was 13.
    2:11:54 She’s like, he was 22 and that was going to cause a bunch of problems.
    2:11:57 So I just picked a guy out of the newspaper who had been murdered.
    2:11:58 And I said, that was the father.
    2:11:59 I was like, oh my God.
    2:12:04 She was so strong-headed.
    2:12:08 She was just like, I was just going to handle this pregnancy on my own.
    2:12:10 But in the end, my sisters helped me out.
    2:12:12 I moved out with my aunt and uncle in Connecticut.
    2:12:13 That’s how you ended up in Connecticut.
    2:12:15 And everyone was so supportive.
    2:12:16 And it was so beautiful.
    2:12:18 And it was such a great experience.
    2:12:20 And the school, the high school supported me.
    2:12:21 And they gave me a mentor.
    2:12:25 And she’s like, when I gave birth to you in the hospital, I held you.
    2:12:27 I could only hold you for two days.
    2:12:28 And I wrote you a letter.
    2:12:29 Did you get the letter I wrote?
    2:12:30 I was just like, oh my God.
    2:12:32 It’s just, she’s telling me all this.
    2:12:36 And my Genesis story is just being completely reconfigured in real time.
    2:12:37 And I don’t know what to do with it.
    2:12:38 And she tells me her story.
    2:12:41 And she’s just like, she’s a computer programmer.
    2:12:42 And she runs a consultancy.
    2:12:44 And she’s totally self-taught.
    2:12:48 She’s like, I bought my first car at 16, my second at 18, my first house when I was 24.
    2:12:50 I was just like, who are you?
    2:12:52 And we’re sitting there.
    2:12:59 And I just go, this is the first time ever in my life that I understand where my brain
    2:13:00 comes from.
    2:13:04 We have some features that it wasn’t like looking into a mirror, but it was like listening to
    2:13:08 someone who had jacked into my brain talking about their life.
    2:13:12 Like they had used my, I was like, that’s, this is where my brain comes from.
    2:13:15 Because no one in my family has any of the impulses I have.
    2:13:17 No one I grew up with has any of these impulses.
    2:13:21 And it was just so clear, like how she handled everything
    2:13:23 in her life is exactly how I’ve handled everything in my life.
    2:13:25 And it was this, it was so surreal.
    2:13:27 And she goes, do you have friends in Chicago?
    2:13:28 And I go, yeah, I have friends.
    2:13:29 I’m going to have dinner with one tonight.
    2:13:31 And she goes, you have dinner plans?
    2:13:33 And I was like, yeah, I thought we were just getting lunch.
    2:13:36 She’s like, I got us tickets to the symphony.
    2:13:38 I got us a riverboat ride.
    2:13:39 We have pizza dinner.
    2:13:40 I was just like, oh my God.
    2:13:42 I’m like, obviously I’m going to cancel my plans.
    2:13:45 You know, like, of course, let’s go to the symphony.
    2:13:51 And we ended up, you know, spending the whole day talking, going to the symphony, going to get pizza.
    2:13:53 It was so surreal.
    2:13:56 And at the end of it all, we were going to do more.
    2:13:58 And I just said, look, I need to be alone now.
    2:13:59 And she’s like, I totally get it.
    2:14:01 And she gave me this little gift basket.
    2:14:04 And the whole time, we hadn’t cried.
    2:14:05 We hadn’t gotten emotional.
    2:14:10 At the end of brunch on Sunday, she goes, I can’t tell you how much this meant to me.
    2:14:12 Thank you for trusting me.
    2:14:13 Thank you for meeting up.
    2:14:15 This means so much.
    2:14:17 And I hope this isn’t the end of this relationship.
    2:14:20 And here’s this gift basket.
    2:14:21 She’s like, don’t look at it now.
    2:14:22 It’s embarrassing.
    2:14:24 And I opened it up later.
    2:14:27 And it had, like, chocolate bars and Twizzlers.
    2:14:32 And it had this, like, this print-on-demand book of, like, my entire family tree.
    2:14:34 And history and family photos.
    2:14:35 And, like, my grandparents.
    2:14:37 And, you know, all of her brothers and sisters.
    2:14:39 And this is who you come from.
    2:14:41 And this is, like, when they came to America.
    2:14:44 And it was just, like, the whole thing was just so overwhelming and so moving.
    2:14:48 And I feel like the timing of it was so perfect.
    2:14:53 Because I could go to that meeting with her, not needing anything from it.
    2:14:54 To just be there in the moment.
    2:14:56 To be totally, radically present.
    2:14:57 Focused.
    2:15:01 And also just so, I know this sounds weird to say, but proud of who I was.
    2:15:02 Who I had become.
    2:15:04 To say hello to her.
    2:15:04 To meet her.
    2:15:07 And you just saw it in her as well.
    2:15:08 Like, I was like, oh, I’m doing this thing.
    2:15:10 And she’s like, I can’t believe you’re my son.
    2:15:11 She was just so proud.
    2:15:13 And it was obviously on Saturday night.
    2:15:13 She went home.
    2:15:15 She went back to the hotel Saturday night.
    2:15:16 And she called everybody.
    2:15:19 She called her aunt and uncle who she stayed with when she gave birth to me.
    2:15:22 I started getting all these emails from cousins.
    2:15:25 You know, I get this email from someone in, like, Wyoming.
    2:15:26 They’re like, hey, I run a flower shop in Wyoming.
    2:15:27 I’m 33.
    2:15:27 I’m your cousin.
    2:15:28 Like, let’s do a Zoom.
    2:15:29 I’m like, what?
    2:15:32 I’ve suddenly got all these aunts and uncles, all these cousins.
    2:15:33 I’ve got this whole family.
    2:15:36 And she was, like, obviously so proud of, like, who I was and who I’d become.
    2:15:38 And I don’t know.
    2:15:40 The whole thing has just been really, really cool.
    2:15:43 And it turns out that I also have a half-sister who’s 28.
    2:15:45 She lives in Alaska.
    2:15:48 We did a Zoom call, like, a month ago.
    2:15:49 And she’s awesome.
    2:15:50 She’s so cool.
    2:15:52 She’s married to this Coast Guard.
    2:15:54 They’re going to come out and do a walk in Japan.
    2:15:56 I’m going to go to Alaska and go hunting.
    2:15:59 And I’m doing a book tour in America in May and June.
    2:16:02 They’re going to fly out and join, like, one of the dates on the book tour.
    2:16:03 She’s also an only child.
    2:16:04 I’m an only child.
    2:16:07 And we’re both, like, we love that we now have a sibling.
    2:16:09 We’re like, this is so cool.
    2:16:11 Texting every day, sending stupid photos.
    2:16:15 It’s a very weird, unexpected chapter of life that came out of nowhere.
    2:16:18 And I’m here for it.
    2:16:19 I’m ready for it.
    2:16:20 I’m excited by it.
    2:16:22 So you went into it not needing anything.
    2:16:25 Initially, you did not have the impulse to reconnect.
    2:16:27 What does it feel like now?
    2:16:29 Like, what has it done to you?
    2:16:32 You know, it’s been eight months since we met.
    2:16:35 And the sister thing is just, like, a month ago.
    2:16:41 It takes a long time to unravel the mythologies that you’ve set for yourself, your Genesis story.
    2:16:43 And I feel it.
    2:16:51 It’s almost like these tightly wound springs of tension are slowly unwinding, like a spring in a watch or something.
    2:16:53 Like, slowly, like, loosening.
    2:16:59 And I just feel like my heart is opening in a weird way that it’s never been opened to before.
    2:17:02 And, again, that sense of value.
    2:17:09 It’s like, I don’t come from this place of, I thought, you know, 13 years old, raped, the guy’s murdered, he’s like a gangster, it’s like terrible, blah, blah, blah.
    2:17:11 It turns out it wasn’t.
    2:17:17 She was just kind of a sexy 13-year-old, I guess, and, like, looked older and was, like, older for her age or whatever.
    2:17:22 And I guess my biological father, whatever, like, his dad owned the sandwich shop that she was working at.
    2:17:25 So, like, I guess he’d come to get sandwiches and they met.
    2:17:27 And whatever, they wanted to have sex.
    2:17:29 So they had sex and it happened.
    2:17:33 It wasn’t, like, this place of pain there.
    2:17:34 And the pregnancy wasn’t painful.
    2:17:37 Like, it’s just weird to think all these things.
    2:17:39 And so it just takes time.
    2:17:46 And it’s this slow but really, really beautiful unraveling and opening of the heart.
    2:17:47 And I don’t know.
    2:17:49 I think it’s going to take even more time.
    2:17:50 And we’re going slowly.
    2:17:53 We’re just taking it very respectfully in both directions.
    2:17:56 And not too much communication.
    2:17:58 Not too much expectation.
    2:18:00 And just being like, this is cool.
    2:18:01 Let’s have fun with it.
    2:18:03 And just see where it goes.
    2:18:04 It’s great.
    2:18:05 It’s really good.
    2:18:06 I’m so happy for you, man.
    2:18:07 So happy for you.
    2:18:13 I remember, I guess it was over a dinner when you first shared pieces of this.
    2:18:21 There were a handful of folks there and everyone’s jaws dropped, mouths agape.
    2:18:22 Like, wait, what?
    2:18:25 Such a beautiful story.
    2:18:28 And it’s still unfurling, right?
    2:18:34 This is the first steeping of the tea leaves with many more steepings left to go.
    2:18:40 And the flavors and the aromas, the entire texture of that emotional experience, I’m sure,
    2:18:42 will continue to develop.
    2:18:44 Not to mix too many metaphors.
    2:18:46 I was going to say, like, photograph in a dark room.
    2:18:47 But it’s true, right?
    2:18:50 It’s like certain things you see, certain things you feel.
    2:18:51 I’m really excited for you, man.
    2:18:52 Super happy for you.
    2:18:54 I’m psyched to have a younger sister.
    2:18:55 I’m just like, cool.
    2:18:57 I want, you know, ask me questions.
    2:18:59 I know about stuff.
    2:19:00 Ask me questions.
    2:19:01 It’s like, I want to help you.
    2:19:02 I want to give you knowledge.
    2:19:05 I want to, like, you know, I’m happy to mentor you about stuff.
    2:19:05 I don’t know.
    2:19:07 Like, that impulse is just so intuitive.
    2:19:10 I look forward to cultivating that relationship.
    2:19:16 It’s just so weird to suddenly, to go from, like, being an only child who, you know, my
    2:19:17 adoptive family is very tiny.
    2:19:19 There’s, like, three people left alive.
    2:19:24 To go to having this, like, there’s an aunt in Switzerland who’s, like, a yoga teacher.
    2:19:26 And I’ve got, like, 14 cousins now.
    2:19:27 And, you know, all this stuff.
    2:19:29 It’s, like, it’s pretty interesting.
    2:19:29 Pretty exciting.
    2:19:31 Yeah.
    2:19:33 Well, man.
    2:19:38 So, are you going to connect your stepdaughter with your family?
    2:19:39 I’d love to.
    2:19:39 Yeah.
    2:19:40 I’d love to do that.
    2:19:45 If the timing works out, do, like, a little trip to the States with her and have her meet
    2:19:45 everyone.
    2:19:45 That’d be fun.
    2:19:53 Well, Craig, this is not something I often say on the podcast, but you have a beautiful
    2:19:54 soul.
    2:19:55 I love spending time with you.
    2:19:57 You also write beautifully.
    2:20:01 And I really want to encourage people to check out Things Become Other Things.
    2:20:04 I mean, this is the tip of the iceberg.
    2:20:15 And the way you weave prose and sort of inject nostalgia and liminality and…
    2:20:16 That’s a good word.
    2:20:17 Yes, it is.
    2:20:28 And the emotional experience of moving slowly and then historically, flashback, moving quickly
    2:20:35 through the world, all of these things that you put into a beautiful tapestry of a reading
    2:20:36 experience.
    2:20:38 I really encourage people to check it out.
    2:20:39 So, Things Become Other Things.
    2:20:44 People can find all things Craig Mod at craigmod.com.
    2:20:46 Easy to remember.
    2:20:50 Is there anything else you’d like to say, Craig, before we wind to a close?
    2:20:55 Just to, like, extra plug the book, because, like, why not?
    2:20:55 Why not?
    2:20:56 You’re here.
    2:21:02 But, you know, yesterday, two days ago, I got an incredible email from David Mitchell,
    2:21:03 who’d read the book.
    2:21:07 Explain who that is for people who may not recognize it.
    2:21:09 David Mitchell wrote Cloud Atlas.
    2:21:10 That’s probably his most famous book.
    2:21:13 But he’s done Number Nine Dream, Ghost Written, Cloud Atlas.
    2:21:16 There’s one, it’s like Green Swan, Black Swan or something.
    2:21:18 That’s actually one of my favorites of his.
    2:21:20 Black Swan Green, I think is what it’s called.
    2:21:22 He’s an incredible writer.
    2:21:26 He’s someone that I’ve admired and have been reading his work.
    2:21:26 in Japan.
    2:21:27 He lived in Hiroshima.
    2:21:28 He taught English in Hiroshima.
    2:21:30 Some of his books take place in Japan.
    2:21:37 I’ve always admired this guy and the felicity with which he writes and his use of language,
    2:21:37 everything.
    2:21:42 He’s a beautiful—oh, The Thousand Autumns of Jacob DeZoe, I think, is his book about Dejima
    2:21:44 over in Nagasaki.
    2:21:46 Historical fiction, beautiful book.
    2:21:51 Anyway, if I was going to pick three authors in the world that I’d be honored to have them
    2:21:53 read the book, he would be top three for sure.
    2:22:02 And the fact that he read it, he sent over a 2,000-word email just saying how much he loved
    2:22:03 it.
    2:22:07 And it was, honestly, it was just one of the most shocking emails I’ve ever gotten.
    2:22:08 He blurbed it.
    2:22:09 He did a nice blurb.
    2:22:14 But David Mitchell really, really, really, really liked this book.
    2:22:18 And he was quoting extensively.
    2:22:20 I was just like, I was embarrassed by the end of this email.
    2:22:22 So just putting that out there.
    2:22:26 It’s like, if you’re a David Mitchell fan, if you’re a David Mitchell fan, if you like Cloud
    2:22:29 Atlas, you’ll like things become other things, possibly.
    2:22:31 Maybe.
    2:22:32 Anyway.
    2:22:33 Check it out, guys.
    2:22:34 I’m just proud of that.
    2:22:35 It made my week.
    2:22:35 Yeah.
    2:22:36 Oh, you should be.
    2:22:38 I mean, well, we were texting as it happened.
    2:22:38 Yeah.
    2:22:41 I was like, oh my God, David Mitchell, this is insane.
    2:22:43 It was so wild.
    2:22:44 So wild.
    2:22:48 And just, God, talk about full circle in a way.
    2:22:50 I’m excited for your next chapters, Ben.
    2:22:52 There’s a lot to come.
    2:22:53 Who knows what?
    2:22:57 But I also hope to do a walk with you again soon.
    2:22:59 So I’ll have to figure out what that looks like.
    2:23:03 And that’s all I got for now, Craig.
    2:23:03 That’s all I got, too.
    2:23:05 It is God knows what time.
    2:23:06 It’s like 1 a.m.
    2:23:07 It’s 2 a.m.
    2:23:07 Where you are.
    2:23:09 At 2 a.m.
    2:23:10 And I need to get to the airport.
    2:23:13 So everybody out there.
    2:23:15 CraigMod, CraigMod.com.
    2:23:21 And we will link to everything, including some Easter eggs, in the show notes.
    2:23:24 That’s Craig’s homework assignment.
    2:23:25 It’s the in name.
    2:23:29 And you will be able to find that at tim.blog slash podcast, as always.
    2:23:37 And until next time, be just a bit kinder than necessary to others, but also to yourself.
    2:23:45 That’s an important piece of the puzzle, as Jack Kornfield would say, if your compassion does not include yourself, it is incomplete.
    2:23:48 And thanks for tuning in.
    2:23:50 Hey, guys.
    2:23:51 This is Tim again.
    2:23:53 Just one more thing before you take off.
    2:23:55 And that is Five Bullet Friday.
    2:24:00 Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
    2:24:07 Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday.
    2:24:08 Easy to sign up.
    2:24:09 Easy to cancel.
    2:24:18 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week.
    2:24:20 It’s kind of like my diary of cool things.
    2:24:32 It often includes articles I’m reading, books I’m reading, albums, perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
    2:24:39 And these strange, esoteric things end up in my field, and then I test them, and then I share them with you.
    2:24:47 So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
    2:24:50 If you’d like to try it out, just go to tim.blog.com slash Friday.
    2:24:54 Type that into your browser, tim.blog.com slash Friday.
    2:24:56 Drop in your email, and you’ll get the very next one.
    2:24:58 Thanks for listening.
    2:25:10 About three weeks ago, I found myself between 10,000 and 12,000 feet, going over the continental divide, carrying tons of weight, doing my best not to chew on my own lungs, and I needed all the help I could get.
    2:25:17 And in those circumstances, I relied on Momentous products every single day and every single night.
    2:25:25 Now, regular listeners probably know I’ve been taking Momentous products consistently and testing them, the entire spectrum of their products, for a long while now.
    2:25:34 But you may not know that I recently collaborated with them, one of the sponsors of this episode, to put together my top picks, and I’m calling it my performance stack.
    2:25:37 I always aim for a strong body and sharp mind.
    2:25:40 Of course, you need both, and neither is possible without quality sleep.
    2:25:42 So I didn’t want anything speculative.
    2:25:45 I wanted things I could depend on, and it is what I use personally.
    2:25:49 So I designed my performance stack to check all three boxes, and here it is.
    2:25:52 Creapure creatine for muscular and cognitive support.
    2:25:55 The cognitive side is actually very interesting to me these days.
    2:25:58 Whey protein isolate for muscle mass and recovery.
    2:26:05 And magnesium threonate for sleep, which is really the ideal form of magnesium, as far as we know, for sleep.
    2:26:11 I use all three daily, and it’s why I feel 100% comfortable recommending it to you, my dear listeners.
    2:26:20 Momentus sources Creapure creatine from Germany, and their whey isolate is sourced from European dairy farmers held to incredibly strict standards.
    2:26:25 And I’ve chatted with the CEO about their supply chain, about how they manage all of these things.
    2:26:31 It’s incredibly complex, and they go way above any industry standards that I’m familiar with, and I am familiar with them.
    2:26:37 All Momentus products are NSF and Informed Sports Certified, which is professional athlete and Olympic-level testing.
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    2:26:52 Try it out for yourself, and let me know what you think.
    2:26:58 Visit livemomentus.com slash Tim, and use Tim at checkout for 20% off of my performance stack.
    2:27:02 One more time, that’s livemomentus.com slash Tim.
    2:27:02 I’ll spell it out.
    2:27:03 It’s a long one.
    2:27:07 Live moment, O-U-S dot com slash Tim.
    2:27:10 So, livemomentus.com slash Tim for 20% off.
    2:27:17 As many of you know, for the last few years, I’ve been sleeping on a Midnight Luxe mattress from today’s sponsor, Helix Sleep.
    2:27:23 I also have one in the guest bedroom downstairs, and feedback from friends has always been fantastic.
    2:27:24 Kind of over the top, to be honest.
    2:27:28 I mean, they frequently say, it’s the best night of sleep they’ve had in ages.
    2:27:29 What kind of mattresses, and what do you do?
    2:27:30 What’s the magic juju?
    2:27:34 It’s something they comment on without any prompting from me whatsoever.
    2:27:41 I also recently had a chance to test the Helix Sunset Elite in a new guest bedroom, which I sometimes sleep in,
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    2:28:30 Helix offers a 100-night sleep trial, fast, free shipping, and a 15-year warranty.
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    Craig Mod Returns! Craig is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York TimesThe AtlanticWired, and more.

    Sponsors:

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  • #802: Craig Mod — The Real Japan, Cheap Apartments in Tokyo, Productive Side Quests, Creative Retreats, Buying Future Freedom, and Being Possessed by Spirits

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode
    0:00:10 of The Tim Ferriss Show, where I explore the strange, the edge, the practical, the nuance,
    0:00:15 the tactical. And my guest today is a dear friend. I’ve wanted to have him on the podcast
    0:00:22 for a very long time, Craig Maude. Craig Maude, M-O-D. He is a writer, photographer, and walker,
    0:00:28 we’ll talk about that a lot, living in Tokyo and Kamakura, Japan. He is the author of Things
    0:00:34 Become Other Things and Kissa by Kissa, K-I-S-S-A. Don’t worry about it. We’ll get to it. He also
    0:00:39 writes the newsletters Roden and Ridgeline and has contributed to The New York Times, The Atlantic,
    0:00:46 Wired, and more. He has walked thousands of miles across Japan in every conceivable place. And since
    0:00:53 2016, he has been co-running Walk and Talks with Kevin Kelly, perhaps the most interesting man in
    0:01:00 the world. In various places around the world, the Cotswolds, Northern Thailand, Bali, Southern
    0:01:06 China, Japan, Spain, which includes the Portuguese and French Caminos, and much more. Today’s episode
    0:01:12 is wide-ranging, and I had so much fun with this. We ended up discussing Craig’s early life,
    0:01:19 his path to Japan, his struggles with self-worth and alcoholism, and how he overcame both of them,
    0:01:25 creative development, his writing experiments, his initial experiences with walking and writing,
    0:01:30 and so much more. I really think you will get a lot out of this conversation, as I did. I took copious
    0:01:36 notes, and I also decided to keep some of the behind-the-scenes banter before the interview in
    0:01:41 the recording that you’re going to hear, which I thought might be fun for shits and giggles,
    0:01:47 just for the fun of it. Why not? You can find Craig Mod at craigmod.com. That’s the H-Q for
    0:01:53 everything Craig Mod, C-R-A-I-G-M-O-D.com. You can find him on Instagram, at craigmod,
    0:01:59 and on Blue Sky as well, craigmod.com. And with that, and just a few words from the people who make
    0:02:03 this podcast possible, we’ll get right into the meat and potatoes of Craig Mod.
    0:02:10 I am always on the hunt for protein sources that don’t require sacrifices in taste or nutrition.
    0:02:14 I don’t want to eat sawdust. I also don’t want a candy bar that’s disguised as a protein bar.
    0:02:20 And that’s why I love the protein bars from today’s sponsor, David. They are my go-to protein source
    0:02:25 on the run. I throw them in my bag whenever I am in doubt that I might be able to get a good source
    0:02:30 of protein. And with David Protein Bars, you get the fewest calories for the most protein ever.
    0:02:36 David has 28 grams of protein, 150 calories, and zero grams of sugar. I was actually first
    0:02:42 introduced to them by my friend, Peter Atiyah, MD, who is their chief science officer. Many of you know
    0:02:48 of Peter, and he really does his due diligence on everything. And on top of that, David tastes great.
    0:02:53 Their bars come in six delicious flavors. They are all worth trying. And as I mentioned before,
    0:02:58 I will grab a few of those from running out the door if I think I might end up in a situation where
    0:03:03 I can’t get sufficient protein. And why is that important? Well, adequate protein intake
    0:03:10 is critical for building and preserving muscle mass, especially as we age. And one of the biggest
    0:03:14 things that you want to pay attention to is counteracting sarcopenia, age-related muscle
    0:03:19 loss. And for that, you need enough protein. When in doubt, up your protein. Protein is also the
    0:03:24 most satiating macronutrient. What does that mean? It means that protein out of carbohydrates,
    0:03:29 fat and protein inhibits your appetite while also feeding all the things you want to feed,
    0:03:33 which helps you consume fewer calories throughout the day. You’re less inclined to eat garbage.
    0:03:37 All of that contributes to fat loss and reducing the risk of various diseases.
    0:03:43 And now, you guys, listeners of The Tim Ferriss Show, who buy four boxes, get a fifth box for free.
    0:03:48 You can check it out. You can also buy one box at a time. Try them for yourself at
    0:03:54 davidprotein.com slash Tim. Learn all about it. That’s davidprotein.com slash Tim to get a free
    0:04:00 box with a four-box purchase or simply learn more. Check it out. davidprotein.com slash Tim.
    0:04:06 This episode is brought to you by Eight Sleep. Temperature is one of the main causes of poor sleep,
    0:04:12 and heat is my personal nemesis. I’ve suffered for decades tossing and turning, throwing blankets off,
    0:04:16 pulling the back on, putting one leg on top, and repeating all of that ad nauseum. But now,
    0:04:22 I am falling asleep in record time. Why? Because I’m using a device that was recommended to me by
    0:04:28 friends called the PodCover by Eight Sleep. The PodCover fits on any mattress and allows you to
    0:04:32 adjust the temperature of your sleeping environment, providing the optimal temperature that gets you the
    0:04:36 best night’s sleep. With the PodCover’s dual zone temperature control, you and your partner can set
    0:04:44 your sides of the bed to as cool as 55 degrees or as hot as 110 degrees. I think generally, in my
    0:04:49 experience, my partners prefer the high side and I like to sleep very, very cool. So,
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    0:05:12 wearable. Conquer this winter season with the best-in-sleep tech and sleep at your perfect
    0:05:17 temperature. Many of my listeners in colder areas, sometimes that’s me, enjoy warming up their bed
    0:05:22 after a freezing day. And if you have a partner, great, you can split the zones and you can sleep at
    0:05:28 your own ideal temperatures. It’s easy. So, get your best night’s sleep. Head to
    0:05:35 eightsleep.com slash Tim and use code Tim to get $350 off of the Pod 4 Ultra. They currently ship to the
    0:05:38 United States, Canada, the United Kingdom, Europe, and Australia.
    0:06:04 Good morning.
    0:06:12 You’re good, you’re good.
    0:06:19 Japan, yeah, Japan, U.S. is always a little tricky with the time zones. I typically do kind of end-of-day
    0:06:26 my time, early morning, Japan time. Yeah. But this morning’s good. It’s getting me back on
    0:06:31 central standard. I was coming from mountains, so this is like three hours before I usually get up.
    0:06:32 Okay.
    0:06:39 Just totally fine. It’s good. No, it’s good. I mainline some caffeine and we are ready to go off
    0:06:44 to the races. This is going to be fun, man. I always love an excuse to do creepy internet sleuthing
    0:06:54 on my friends. And what would make this? I ask this question always. You know all the housekeeping
    0:06:58 rules, bathroom break, water break. If you start something, you’re like, ah, let me try that again.
    0:07:04 We can clean it up in post since this isn’t Carnegie Hall. What would make this time well spent? I know
    0:07:10 you got the new book. What else, anything come to mind? Like this comes out, you’ve done interviews,
    0:07:17 you’re pro, you know how to weave prose, you’re a man in the public to some extent. What would make
    0:07:18 this time well spent?
    0:07:24 I mean, probably the most like affecting story of the last year or so of me is the adoption stuff.
    0:07:26 Yeah, for sure.
    0:07:34 So I think that that’s pretty fecund of emotion. It’s got a lot going on there.
    0:07:38 Might want to work on that headline, but I like it.
    0:07:44 So, you know, that’s the thing. And then all this stuff that’s happened with the cities has been
    0:07:46 really kind of a weird journey.
    0:07:52 I got like the very short kind of summary tease of things, but I don’t know the story,
    0:07:54 which always makes it more fun for me as well.
    0:07:59 Yeah. So I think in terms of like, what will listeners get the most out of, I think like
    0:08:05 that, that story about the cities and the New York times stuff and what’s come out of that,
    0:08:08 because it encompasses a lot of like, what does travel mean today? Why are we traveling?
    0:08:15 What does over tourism mean? How do you handle these massive tourism surges that are happening?
    0:08:18 Is there a way like to mitigate them or to send them to different parts of the country?
    0:08:21 So I think that’s like really interesting. I think the adoption stuff is really interesting.
    0:08:23 I mean, everything ties into the walking.
    0:08:25 What about you?
    0:08:26 What?
    0:08:30 Like this comes out and three months after it comes out, I appreciate you being so listener
    0:08:37 focused because God bless my dear listeners. But as far as this interview, like it comes
    0:08:40 out, what would make it, you look back and you’re like, God damn, I’m so glad I did that.
    0:08:43 I’m going to point people to that interview.
    0:08:47 I think it aligns very much with what I think would be interesting for listeners to listen
    0:08:51 to. I mean, I think the adoption stuff is, so basically I haven’t talked about the adoption
    0:08:52 stuff in English anywhere.
    0:08:53 Yeah.
    0:08:55 I haven’t written about it.
    0:08:56 Awesome.
    0:08:59 This is like the first time me doing anything public about that.
    0:09:02 And the debut of the fecundity.
    0:09:04 The emotional garden.
    0:09:09 So I, you know, I think that being able to like kind of crack that knot well would be
    0:09:10 really nice.
    0:09:11 Yeah.
    0:09:12 And everything else, I don’t know.
    0:09:13 I’m just happy to chat.
    0:09:15 Let’s just chat, man.
    0:09:16 Let’s just chat.
    0:09:17 I mean, we never have trouble doing that.
    0:09:19 I was trying to think how we initially connected.
    0:09:20 Do you even remember?
    0:09:29 I mean, I remember saying at some point, maybe, no, well, okay.
    0:09:35 So there was, there are two moments that we met one in 2011, right?
    0:09:40 In the beginning of 2011, I was at, what’s the neighborhood you lived in, in San Francisco?
    0:09:44 Glenn park down South, just South of the mission.
    0:09:48 Isn’t there another one kind of up where like I’ve lived up on the hit, like you kind of go
    0:09:51 up, not Pacific Heights or anything like that, but it was.
    0:09:53 It was close to Bernal Heights.
    0:09:54 Yeah.
    0:09:55 West.
    0:09:57 Boy, I’m a left, right kind of guy.
    0:09:58 Embarrassingly.
    0:09:58 Anyway.
    0:09:59 Let’s see.
    0:10:02 I was working in a cafe there with one of the Flipboard engineers.
    0:10:04 Ev must’ve been in a fancier place.
    0:10:05 Okay.
    0:10:05 Flipboard.
    0:10:06 Right.
    0:10:06 Yeah.
    0:10:08 This is as good a place as any.
    0:10:08 Yeah.
    0:10:09 Let’s keep going.
    0:10:09 Okay.
    0:10:11 So then I said, hi to you there.
    0:10:13 I said, Hey, oh, Hey, it’s blah, blah, blah.
    0:10:14 And you were like, Oh, cool.
    0:10:14 Yeah.
    0:10:15 Flipboard’s great.
    0:10:19 Then we exchanged words in the bathroom at food camp.
    0:10:20 Oh, thank God.
    0:10:21 I was like, Oh shit.
    0:10:23 What happened here?
    0:10:25 Power exchange.
    0:10:27 How do we end up at the power exchange?
    0:10:27 Kidding.
    0:10:28 Yeah.
    0:10:28 Yeah.
    0:10:32 So, and then I think it was just, yeah, I think it was the Japan walk.
    0:10:35 That was the first time we ever really talked.
    0:10:39 So that was got to two and a half years ago now already, which is mega hang.
    0:10:39 Yeah.
    0:10:40 That’s bananas.
    0:10:47 I was looking at the printed book of the walk with the photographs just the other day.
    0:10:51 And I was like, wow, that’s wild.
    0:10:55 And I don’t want to sound like too much of a old geezer, you know, although I am every day
    0:11:02 turning into more of an like, but the fact that it was two years ago is just mind blistering
    0:11:03 in a sense.
    0:11:04 It does not seem that long ago.
    0:11:05 Yeah.
    0:11:06 Yeah.
    0:11:06 All right.
    0:11:08 Well, let’s just hop into it then.
    0:11:11 And you mentioned Flipboard.
    0:11:12 So let’s start there.
    0:11:14 You lived in Silicon Valley.
    0:11:15 I did.
    0:11:17 And for a lot of people, that’s the dream.
    0:11:24 But you left Silicon Valley, ended up back in Japan.
    0:11:27 Could you just give us a bit of a thumbnail sketch?
    0:11:28 It doesn’t even need to be a thumbnail.
    0:11:29 We have all the time in the world.
    0:11:33 But where did you grow up?
    0:11:38 We’ll make it the really boring back in childhood intro.
    0:11:40 But where did you grow up?
    0:11:42 How did you end up at Silicon Valley?
    0:11:44 And why didn’t you stay in Silicon Valley?
    0:11:47 So, yeah, I mean, it’s funny to start with Silicon Valley because that was probably like,
    0:11:50 that was the shortest period of anything I did in my life, for the most part.
    0:11:51 It was very truncated.
    0:11:56 The reasons for which it’s truncated, I think, might be interesting, though.
    0:12:03 I mean, I grew up in this sort of like lower middle class post-industrial town.
    0:12:07 Like I grew up in this town where like an airplane engine factory was the heart of the town.
    0:12:08 What state was that?
    0:12:10 This is in Connecticut, weirdly.
    0:12:16 You really don’t think of Connecticut as like an industrial state, but there is stuff happening.
    0:12:16 Yeah.
    0:12:20 You know, ever since I was really young, I mean, I love books.
    0:12:21 I love writing.
    0:12:25 I was sort of like drawn to that, but I was also really drawn to video games.
    0:12:28 And like, I did not grow up in a place where people were reading, like no one around me
    0:12:30 was reading Ulysses.
    0:12:36 You know, it was like, it was pretty like culturally a bit of a desert, but there were video games
    0:12:38 and, you know, those came from Japan.
    0:12:40 And that was sort of intriguing to me.
    0:12:45 That was like my first contact, I’d say, with a culture outside of the town I came from.
    0:12:48 And there were computers.
    0:12:49 And I was really, really lucky.
    0:12:53 Like we did not have much money and our school districts were not well-funded.
    0:12:59 And, you know, it was just, I look back on it and I was extremely, extremely lucky with
    0:13:03 these chance opportunities I had, which basically enabled me to do everything I’m doing now.
    0:13:08 Very, very, very sliver, sliding doors style chances of opportunity.
    0:13:14 Like my family couldn’t really afford a computer, but my neighbor bought one and my neighbor was
    0:13:16 divorced and he lost his son in the divorce.
    0:13:18 So he was kind of like lonely.
    0:13:21 And I was like really hungry to be using computers.
    0:13:23 I was like, you know, eight or nine years old, 10 years old.
    0:13:27 I started going over there so much to use his computer that he just gave me the key to his
    0:13:30 house and he bought me my own phone line.
    0:13:34 And like, this guy’s kindness and he was really kind.
    0:13:36 He was just genuinely just a kind guy.
    0:13:39 I went to go about 10 years ago.
    0:13:43 I went to go find him and just say, thank you for having me lent me his computer.
    0:13:45 I mean, it really changed my life, this computer thing.
    0:13:47 And he had passed away.
    0:13:48 It really, he had a heart attack.
    0:13:53 So if you have someone in your life that you really want to thank, go thank them while
    0:13:55 they’re around.
    0:14:00 But you know how it is when you’re a kid, you don’t realize the luck that you’ve fallen
    0:14:01 into with something like that.
    0:14:01 For sure.
    0:14:03 So that was going on.
    0:14:06 And then I started using at his place, I got onto IRC.
    0:14:10 I started using PPP emulators to be able to use Mosaic.
    0:14:12 I was in the antsy art scene.
    0:14:13 I was like…
    0:14:14 What does PPP stand for?
    0:14:17 Just going to take a brief side quest here.
    0:14:20 We don’t need to get into the hyper specifics or what was it?
    0:14:24 It’s so funny that we’re starting here because this is like such a bizarre, almost like a
    0:14:25 footnote to like everything I’m doing now.
    0:14:28 Like nothing, everything I’m doing now feels so removed.
    0:14:30 I like starting with the footnotes.
    0:14:32 This is a pretty serious footnote.
    0:14:34 So I don’t even remember what PPP stands for.
    0:14:36 Basically, you had shell accounts, right?
    0:14:37 So you had these text-based shell accounts.
    0:14:39 These are like the first ISPs.
    0:14:42 I swear to God, this is going to get more literary if anyone’s listening.
    0:14:44 Internet service provider.
    0:14:45 Even I know that one.
    0:14:45 Yeah.
    0:14:49 No, but like we’re going to talk about books and walking in Japan and stuff.
    0:14:49 That’s all coming.
    0:14:53 But this kind of Genesis story is sort of interesting in that, you know, you have these
    0:14:54 text-based things.
    0:14:56 You could use IRC, which is like chat.
    0:15:00 It was like Discord, old school Discord, not owned by anyone.
    0:15:05 It was totally open, you know, like hosted on university servers, stuff like that.
    0:15:09 And I got connected with the ANSI art scene in there and I started doing ANSI art.
    0:15:16 I was really kind of captivated by design and by computer programming in the sense that what
    0:15:17 it could do for storytelling.
    0:15:20 That’s kind of how I saw it and that’s what sort of really captured my attention.
    0:15:23 And so I started working, you know, doing artwork with these guys.
    0:15:25 I was like 12, 13.
    0:15:26 These guys were all like five, six years older than me.
    0:15:28 They were mostly in California, a lot of them were.
    0:15:32 And they were all sort of getting into the internet.
    0:15:37 And so when I graduated high school, I had these weird connections that I had made on this
    0:15:40 text chat room when I was 13.
    0:15:43 And these guys were like, hey, we’ve started like a design agency.
    0:15:44 We’re doing a startup, whatever.
    0:15:46 Come out for the summer, be an intern.
    0:15:47 So that was my connection.
    0:15:51 And essentially, like, you know, I didn’t grow up with money and no one around us had money.
    0:15:52 There was no wealth.
    0:15:53 There was no real.
    0:15:57 Looking back now, I mean, there was absolutely no real wealth happening in our town.
    0:16:02 And if you look at the GDP statistics and stuff like that, I mean, it’s sort of like 20%
    0:16:06 of the national GDP was the average sort of GDP per capita of our town.
    0:16:08 America’s GDP is really high.
    0:16:14 Like per capita GDP is like $85,000, way higher than Japan, for example.
    0:16:16 Japan’s like 40, 45, something like that.
    0:16:19 Didn’t realize there was such a high discrepancy.
    0:16:20 The delta is pretty insane.
    0:16:23 So I did not come from money.
    0:16:27 And so I saw two ways to get out, essentially.
    0:16:29 From a very early age, I’m adopted.
    0:16:32 So there’s a sense of disconnection from that.
    0:16:37 And then from a very early age, I realized the place that I was growing up in was very,
    0:16:37 very tiny.
    0:16:40 And I needed to get far away for a number of reasons.
    0:16:41 But I knew I needed to get away.
    0:16:45 And I saw money as critical for that escape.
    0:16:48 And I saw two ways of making money.
    0:16:50 And one of them was the stock market.
    0:16:54 I joined the stock club as soon as I could at high school and was super geeking out.
    0:17:00 I think when I was 18 or 19, I was 19 when I opened an E-Trade account.
    0:17:03 I think I was one of the first probably 10,000 people to have an E-Trade account.
    0:17:05 I was like, yes, okay, I need this.
    0:17:06 Very weird.
    0:17:08 I mean, because there was no one in my family that had ever bought a stock.
    0:17:11 I was raised by my mother and my grandparents.
    0:17:15 My father was sort of out of the picture, even though it was an adoption.
    0:17:17 This is your adopted mother.
    0:17:19 These are my adopted parents.
    0:17:22 Even though they adopted me, they got divorced when I was like two.
    0:17:23 I mean, which was good.
    0:17:27 My father wasn’t a great guy, so it was good to kind of push him aside.
    0:17:31 But there was no archetypes for me of like, oh, this is how you generate wealth or create
    0:17:33 wealth or cultivate wealth or grow wealth.
    0:17:34 There was absolutely none of that.
    0:17:39 Or even just how to engage culturally with the world, to think about literature or to think
    0:17:39 about art.
    0:17:43 So I was just kind of like scanning the horizon, you know, and it was like, what do we knew?
    0:17:48 Like lifestyles are the rich and famous, you know, think about like what is as an 80s kid.
    0:17:54 I remember watching that, eating TV dinners with my parents watching Lifestyles of the Rich
    0:17:55 and Famous.
    0:18:00 I mean, like I didn’t eat a single meal that wasn’t like, that didn’t involve TV for my entire
    0:18:01 basically childhood.
    0:18:03 Yeah, same.
    0:18:06 I’ll do that differently when it’s my turn to set the rules, but yeah.
    0:18:11 So, you know, it’s like you think about when you come from a place like I come from, like
    0:18:12 what are your archetypes?
    0:18:14 Who establishes what’s possible in the world?
    0:18:16 And it really is like pop culture.
    0:18:17 Like those are the things you kind of reach for.
    0:18:19 Anyway, so you have like Lifestyles of the Rich and Famous.
    0:18:20 What are those people that do?
    0:18:24 They buy stocks, you know, they invest in stocks, blah, blah, stuff like that.
    0:18:26 So I was like, okay, I need to do that to get out.
    0:18:27 That’s like step one.
    0:18:31 And then I just loved the potential of the internet.
    0:18:34 Like as soon as I saw the World Wide Web, I was like, yes, this is where I want to write.
    0:18:37 This is what I want to build on top of.
    0:18:38 Like it was just so obvious to me.
    0:18:43 I was like 14 when I used Mosaic for the first time and it was just, oh, okay, great.
    0:18:44 I don’t have to think about anything.
    0:18:45 This is like just what I do.
    0:18:50 And very quickly I realized like if I became good at web stuff, I would be making more money
    0:18:52 than anyone in my town.
    0:18:56 You know, it was just like this weird, again, this arbitrage of kind of information and skill.
    0:18:58 And like, I just saw this very early on.
    0:19:01 The ability to kind of go out to Silicon Valley as like an intern.
    0:19:03 I drove my Honda Civic.
    0:19:06 It was like a 93 Honda Civic with no power or anything.
    0:19:09 It was like all, I basically had to like crank the thing to keep going.
    0:19:12 Drove across America and went out there and interned.
    0:19:14 And I just, I really loved it.
    0:19:17 And I loved the people and the culture and the opportunities.
    0:19:19 And it really just set my mind ablaze.
    0:19:20 I mean, it was really exciting.
    0:19:24 And I was kind of working on blogging software before Blogger launched.
    0:19:30 I mean, there’s definitely, when I talk about like opportunity and, you know, they say basically
    0:19:34 wealth is unevenly distributed, but really what you’re talking about is opportunity being
    0:19:35 evenly distributed or not.
    0:19:40 When you like listen to the generous story of someone like Bill Gates, he’s just surrounded
    0:19:42 by this like abundance of opportunity.
    0:19:47 You know, like the fact that the university had these terminals he could use and like, it was
    0:19:51 just, people were all kind of cultivating his ability to take advantage of these opportunities.
    0:19:55 And there’s definitely an alternate reality where like I had a little more opportunity.
    0:19:56 I was in Silicon Valley a little bit earlier.
    0:20:02 And like, I just had the sense of self-worth and confidence, I think, to do things differently
    0:20:02 and build stuff.
    0:20:05 That was like one timeline that didn’t happen.
    0:20:07 And I went out there and I loved it and I enjoyed it.
    0:20:11 At the same time, I really wanted to live abroad.
    0:20:12 I knew I needed to get away.
    0:20:16 And because of certain things that kind of happened and things that I felt in my town,
    0:20:21 not being kind of the people of my town, not being supported by the greater whole, I kind
    0:20:28 of had this from a very early age, a lack of, I would say, belief in the American system.
    0:20:29 And I just felt like I had to leave America.
    0:20:30 There’s a very strong impulse.
    0:20:34 Like I have to get outside of this country to see things differently.
    0:20:36 This felt important to me for some reason, intuitively.
    0:20:37 What about the system?
    0:20:40 When you say system, what specifically?
    0:20:44 Because we’ll spend a lot of time talking about Japan, I am sure.
    0:20:49 But Japan is, it’s not exactly North Korea, right?
    0:20:52 It’s similar to the US in some respects.
    0:20:55 So what do you mean by the American system in that context?
    0:20:58 Could just be a felt sense of something, right?
    0:21:00 It doesn’t have to be super Wikipedia.
    0:21:03 In the moment, I had absolutely no words for it.
    0:21:04 I had no way to describe it.
    0:21:07 It really was just a, just because like you’re operating from a lack of experience.
    0:21:11 Like you haven’t seen enough of the world, but you just intuitively, there was a sense
    0:21:13 of, okay, we aren’t being supported.
    0:21:17 And then when I went to college, that was the big shock for me was getting to college and
    0:21:21 meeting everyone else and immediately feeling this gap of kind of abundance.
    0:21:22 I was lucky.
    0:21:23 I scored really well.
    0:21:27 I could, even though I’m bad at tests taking, I don’t like taking tests.
    0:21:32 I tested well, I was able to go to a good college, really some, you know, a really good
    0:21:32 university.
    0:21:37 And it was just the first three days, four days, I was just in shock.
    0:21:39 I was like, oh, these people are from a different planet.
    0:21:44 The resources they had, the archetypes they clearly had in their lives, the way they’ve
    0:21:48 learned to learn, to speak, to move through the world, like what they expect.
    0:21:51 I was just like, this doesn’t compute for me at all.
    0:21:53 And it was immediately, I bounced off of it so fast.
    0:21:55 I was just like, I need, I can’t be here.
    0:21:56 I shouldn’t be here.
    0:22:01 There’s something fundamentally missing, broken, sort of like lacking inside my, inside
    0:22:02 my chest.
    0:22:04 And I get it.
    0:22:08 That’s what drove me to just go, okay, I should live abroad.
    0:22:12 I need to leave this country in part to rebuild that on my own.
    0:22:13 Got it.
    0:22:13 Okay.
    0:22:20 So when did you move to Japan at what year, what age?
    0:22:23 I was 19 and it was 2000.
    0:22:25 2000.
    0:22:26 Okay.
    0:22:26 Yeah.
    0:22:27 Which is insane.
    0:22:29 I can’t believe it’s been 25 years now.
    0:22:30 It is.
    0:22:31 Okay.
    0:22:32 Got it.
    0:22:35 And you, just to paint a picture for folks.
    0:22:40 So you, you moved to Japan when you’re 19 and then you bounced around after that.
    0:22:42 You didn’t stay in Japan the entire time.
    0:22:43 Am I right?
    0:22:45 Of course, because we met after that.
    0:22:47 Yeah, sort of.
    0:22:52 So to give you like the, the macro timeline, I go when I’m 19, I stay for a year.
    0:22:54 I go to university there.
    0:22:54 I love it.
    0:22:58 While I’m there, the Silicon Valley bubble, the first bubble pops.
    0:23:00 So there really isn’t a Silicon Valley to go to.
    0:23:01 My plan was to go to Japan.
    0:23:06 I applied on a whim to university there and I applied independently.
    0:23:10 So I wouldn’t have to, normally when you kind of do study abroad, you’re, you keep paying
    0:23:11 your American university fees.
    0:23:12 Yeah.
    0:23:12 Right.
    0:23:13 International.
    0:23:18 And I looked at the fees for Japanese universities and for like a year with homestay, it was like,
    0:23:20 you know, $8,000, 5,000.
    0:23:23 It was like an absurdly affordable amount of money.
    0:23:26 And you know, there was scholarships available.
    0:23:27 It was like, why wouldn’t I just go do this?
    0:23:28 Of course I’m going to do this.
    0:23:33 But I, my plan was to drop out and move to Silicon Valley and just build stuff.
    0:23:34 Okay.
    0:23:37 So Japan for like a year or two and then go back to Silicon Valley.
    0:23:37 Yeah.
    0:23:38 Japan for a year.
    0:23:41 And then in the middle of it, everything collapsed.
    0:23:44 And then I was like, okay, well, maybe I should graduate university.
    0:23:48 So I applied in the middle of it as a transfer student to a university.
    0:23:50 I thought I would like better than the one I was at before.
    0:23:54 And I got in, I ended up going to UPenn.
    0:23:58 And so for me, I was the first person in my family.
    0:24:00 To go to university, certainly big university.
    0:24:02 My mom went to community college.
    0:24:06 She worked her butt off to become a elementary school teacher, but I was the first person
    0:24:07 to go to like university, university.
    0:24:08 My father didn’t go anywhere.
    0:24:11 My grandparents were both working at the airplane engine factory.
    0:24:12 So this is a big deal.
    0:24:14 And should I have gone to Penn or not?
    0:24:17 I mean, honestly, it was just the Ivy.
    0:24:24 So this incredible sense of, I have to create or generate on my own a sense of self-worth.
    0:24:29 And the draw of an Ivy was just too big.
    0:24:32 So anyway, I ended up getting in much to my shock.
    0:24:36 And so after that first year in Japan, I went back, went to UPenn.
    0:24:37 I did that for two years.
    0:24:40 In the summer between, I came back to Japan, did an internship at a magazine.
    0:24:45 And then as soon as I graduated UPenn, I was back to Japan, going back to Waseda, doing
    0:24:49 another year of intensive language studies in a grad program.
    0:24:52 And then I basically just stayed since then.
    0:24:52 All right.
    0:24:55 We’re going to take yet another side quest.
    0:24:56 It’s not really a footnote.
    0:24:59 I know quite a few people who’ve moved to Japan.
    0:25:06 You’re the only non-Japanese person as an adult I know who speaks exceptional Japanese.
    0:25:13 As you’re aware, there are a lot of foreigners who kind of stay in the expat bubble, which is
    0:25:13 fine.
    0:25:17 People do that in the US too when they move here, for instance.
    0:25:18 Plenty of examples of that.
    0:25:20 How did you learn your Japanese?
    0:25:24 If there are people listening who think to themselves, man, I would really love to learn
    0:25:25 Japanese.
    0:25:28 Any thoughts based on your own experience?
    0:25:32 Well, I think in general, language learning is easier if you have a musical background.
    0:25:39 And I grew up all through my teens obsessively playing drums, just drumming, drumming, drumming,
    0:25:42 playing jazz, playing classical, playing in big band orchestras, playing everything.
    0:25:47 So I think listening, being a good listener, obviously, is paramount.
    0:25:50 But when I got to Tokyo, I did a homestay.
    0:25:52 They couldn’t speak one word of English.
    0:25:59 And I immediately just joined the music circle at university, which was only Japanese people.
    0:26:01 I wasn’t trying to avoid the international crowd.
    0:26:04 In fact, the international group I was with were amazing.
    0:26:11 It was actually, I got to the school, I got to Waseda, and the international program was what I had always dreamed and hoped university would be.
    0:26:15 It was super international, super mixed, kids from all over the world.
    0:26:18 They were all extremely serious about their studies.
    0:26:21 They were all way better Japanese speakers than me.
    0:26:24 I had had like one year of university Japanese before I came.
    0:26:26 To give you an example, there are 13 levels.
    0:26:26 Which is not a lot.
    0:26:28 Which is not a lot.
    0:26:29 It’s nothing.
    0:26:30 I mean, basically, I could barely say hello.
    0:26:33 And even that was probably not correct.
    0:26:35 So there are 13 levels of Japanese class at the university.
    0:26:36 I was in two.
    0:26:41 There were kids who came from SOAS in London who had done one year at SOAS.
    0:26:42 They came there.
    0:26:43 Sorry, you said SOAS.
    0:26:47 And I thought about the muscle that causes me so many problems.
    0:26:49 What the hell is SOAS?
    0:26:53 SOAS is the School of Oriental and African Studies in London.
    0:26:54 Oh, wow.
    0:26:55 Unfortunate branding.
    0:26:56 But yes.
    0:27:01 They have the most total badass language program.
    0:27:03 Like, honestly, if you want to learn Japanese, go to SOAS.
    0:27:04 Just go to SOAS.
    0:27:04 I got it.
    0:27:06 Those kids, they had done one year at SOAS.
    0:27:07 They arrived in Tokyo.
    0:27:09 They were in level 10, level 11.
    0:27:10 Holy shit.
    0:27:11 Good for them.
    0:27:12 It was insane.
    0:27:13 Must be a brutal boot camp.
    0:27:15 So they were amazing.
    0:27:19 Yeah, it’s like 70% of kids drop out of it or something like that.
    0:27:19 Yeah.
    0:27:20 Babysitting mutants.
    0:27:22 Basically.
    0:27:25 The kids were, they were amazing speakers.
    0:27:29 And so when we hang out, it’s great to hang out with people who are a few levels above where
    0:27:31 you speak because then you’re able to pick it up.
    0:27:31 For sure.
    0:27:33 You’re like, oh, what’s that little grammatical thing you’re doing?
    0:27:33 What’s that word you’re using?
    0:27:36 And then I just hung out with Japanese people constantly and played music.
    0:27:41 And music was really, you know, this lingua franca sort of thing where I could just hang
    0:27:42 with all these incredible musicians.
    0:27:44 I’ve been playing drums for so long.
    0:27:45 I was in the studio all the time.
    0:27:49 And you just start to pick up slang and casual Japanese.
    0:27:56 It also gives you a context through which you can develop Japanese friendships without having
    0:27:57 a lot of Japanese, right?
    0:28:00 Which was judo for me because I came from wrestling.
    0:28:07 And they didn’t care if I sounded like, you know, a caveman with traumatic brain injury.
    0:28:07 They didn’t care.
    0:28:12 As long as I could actually help the team and do something, they were like, great, we’ll support
    0:28:12 the savage.
    0:28:15 And that worked.
    0:28:21 And I’m curious to know, did you end up, at least in my case, way back in the day, this
    0:28:26 was probably in, I think it was in Shinjuku maybe, where I found Kinokunya.
    0:28:35 And I went there to the Japanese language learning section and found English language judo textbooks.
    0:28:36 Right.
    0:28:44 So it also became a way for me in terms of motivation to learn how to read.
    0:28:49 Because once I made it through those textbooks, I was like, well, all that’s left are judo textbooks
    0:28:56 in Japanese, which means I’m going to need to learn to read Japanese, which is its own thing.
    0:29:00 I’m very envious that you had the students who were a few levels above you, because that
    0:29:03 just seems like the perfect recipe, right?
    0:29:03 Huge.
    0:29:08 Because to teach, if you’re at a homestay like I was when I was 15, I had three different
    0:29:11 host families, not because I was a delinquent, but that’s how it was set up.
    0:29:15 You would rotate through different families over the course of a year.
    0:29:23 And the first, let’s just say, first family, pretty much a wash because I couldn’t communicate
    0:29:27 at all, nor could I ask them questions in Japanese to clarify what they were saying.
    0:29:33 And then the second family probably took me a month before I found my legs and could finally
    0:29:34 start communicating with them.
    0:29:40 My host family was very lovely, but completely, completely bonkers.
    0:29:43 Let me paint this picture for you.
    0:29:45 So they ran an udon noodle shop, right?
    0:29:47 So every meal was udon.
    0:29:53 So udon, you should explain, but it’s like these very thick noodles, right?
    0:29:53 Yeah.
    0:29:54 Yeah.
    0:29:54 Yeah.
    0:29:59 So it’s like soba is sort of, soba is weird because it’s both like the fast food of Japan
    0:30:03 in the sense like there’s tachigui soba in front of stations that you can go to at seven
    0:30:05 in the morning and just slurp something up before you go to work.
    0:30:06 And it costs like two bucks.
    0:30:08 Soba means standing and eating literally, right?
    0:30:09 You’re at a countertop standing.
    0:30:15 But at the same time, soba can also be incredibly refined where you spend $30 on a bowl and it’s
    0:30:16 like two slurps and you’re done.
    0:30:21 And so anyway, soba’s got that weird gamut, but udon is like firmly just like working class
    0:30:22 food.
    0:30:24 Like it doesn’t really get fancy.
    0:30:27 And so there’s some places that try to make it fancy, but it’s really not that fancy.
    0:30:29 So anyway, this is a working class family.
    0:30:30 So it was, it was sort of ironic.
    0:30:35 I left my working class town to go across the world and I get plopped down basically
    0:30:38 in, in a place that felt really, I was like, oh, okay.
    0:30:39 I know these people.
    0:30:40 I know this part of town.
    0:30:42 It was a very working class part of Tokyo.
    0:30:46 And, um, you know, there was like kind of homeless people out walking around that I’d like say
    0:30:47 hi to all the time.
    0:30:51 And like, I’d go to the arcade and there’d always be, you know, these weird, like middle
    0:30:54 aged people that just clearly didn’t have jobs playing street fighter all the time.
    0:30:55 So we’d just play together.
    0:30:57 I was like, I get this.
    0:30:58 These are, these are totally my people.
    0:31:01 So they had an udon shop and there was an 11 year old son.
    0:31:07 And unfortunately for me, he slept in his parents’ bed.
    0:31:13 So he didn’t have any privacy and he decided he had discovered his penis soon after I arrived.
    0:31:21 And he decided that he was going to release frequently around the house in different places.
    0:31:27 So, so I would be, try to send an email at the kotatsu.
    0:31:29 So it’s, you know, it’s like November, it’s kind of chilly.
    0:31:30 I’m sitting under the kotatsu.
    0:31:32 We’d had like, there was, the house was so cold.
    0:31:33 What’s a kotatsu?
    0:31:36 Kotatsu is a low table with like a heater underneath it.
    0:31:38 So it’s basically, you put your legs under it.
    0:31:40 There’s like a big, heavy blanket.
    0:31:42 Like everything that’s under the table is kind of a mystery.
    0:31:44 You don’t know what, what’s lurking under the table.
    0:31:45 Oh no.
    0:31:48 This house was so cold.
    0:31:52 This house got, I swear to God, probably like three minutes of sunlight a year.
    0:31:56 Like it was just, I don’t even know how they architected it to have so little sunlight.
    0:31:58 It was just so freezing, no insulation.
    0:32:02 One of the people I met at the arcade, I was like complaining about like how, how cold it
    0:32:02 was.
    0:32:05 And they bought me a full body snowsuit to wear to bed.
    0:32:10 You’re like Kenny from South Park when you went to bed.
    0:32:13 I was like, well, how, what am I supposed to do?
    0:32:15 This is literally the coldest I’ve ever been in my life.
    0:32:17 Anyway, so we’re, we’re sitting under the kotatsu.
    0:32:21 I’m doing emails, the little 11 year olds, like reading manga.
    0:32:24 And then suddenly I realized he’s doing a little more than reading.
    0:32:26 So he’s just jerking off everywhere.
    0:32:29 This kid is just, he’s just masturbating all over the house.
    0:32:33 And like, I don’t know how to say don’t masturbate.
    0:32:38 So I, I came home from school the next day and we were alone and I was just like, I got
    0:32:40 to tell him to not, not jerk off everywhere.
    0:32:41 And so I was like, I mimed it.
    0:32:46 I had to like mime, don’t masturbate under the table, you know, and like his brain, I’m
    0:32:51 like, I’m sure if Japan had therapy, you know, which no one goes to therapy in Japan, we
    0:32:52 could talk about that too.
    0:32:56 Like, which I think is like a great travesty of Japan, but like if Japan had therapy, this
    0:32:58 kid definitely, I probably caused him some therapy.
    0:33:01 He probably, he hasn’t masturbated in 24 years.
    0:33:05 Like one way or another, he was going to need some therapy or an equivalent, but yeah.
    0:33:06 Oh, wow.
    0:33:08 So, so that was insane.
    0:33:11 And then now in your mind, are you like, these people are insane.
    0:33:12 You’re like, wow, this is Japan.
    0:33:14 No, I was like, oh my God.
    0:33:16 I sort of pulled the short straw on my homestay.
    0:33:20 Like other kids’ homestay families, it was like, they were like, oh, I live on the 34th
    0:33:23 floor of this beautiful, you know, tower apartment block.
    0:33:25 And my family is taking me skiing next weekend.
    0:33:28 My family, they’re like, oh, we’re going to go to our summer home.
    0:33:29 You want to come?
    0:33:30 I was like, yeah, great summer home.
    0:33:31 They take me to their summer home.
    0:33:35 It’s like a shack by the river, like with cockroaches.
    0:33:38 I was like, what, what is going, where, who are these people?
    0:33:42 They were very sweet, but it was, I was like, I don’t know if these people should have homestays,
    0:33:42 dudes.
    0:33:47 Well, my guess is they got paid by Wasida or whoever, right?
    0:33:48 So it’s a gig.
    0:33:49 It’s a gig.
    0:33:50 And they had so many gigs.
    0:33:57 So they had another gig was they were like hosting a Korean kid who was just working,
    0:34:01 I guess, like as like a laborer at the Udon restaurant.
    0:34:03 Like, but he lived, he slept in the closet.
    0:34:05 So they’re getting a two for one.
    0:34:07 They get free labor.
    0:34:10 So I’ve got the 11 year old son jerking off all over the place.
    0:34:13 And then there’s this Korean guy who was like maybe 25.
    0:34:14 He sleeps in the closet.
    0:34:19 He was super Christian because, you know, it’s like Christianity is sort of like a, it’s a huge
    0:34:19 thing in Korea.
    0:34:26 And so he would come into my bedroom every night and you kneel in the entryway of my
    0:34:31 bedroom and go, Craig, son, I want, will you please come with me to church?
    0:34:32 Like every night he would ask me to come to church.
    0:34:38 So I’m like, I’m just in the most, and I’m trying to like figure out who I am.
    0:34:40 I’m trying to like recreate this, like a personal identity.
    0:34:43 And I’m just like, there’s ejaculate flying everywhere.
    0:34:45 There’s cockroaches like shooting across the room.
    0:34:47 I’m going to sleep in a snowsuit.
    0:34:49 This Korean kid is asking me to go to church with him.
    0:34:51 All I’m eating is udon.
    0:34:56 It was, it was a weird, it was a weird landing.
    0:34:56 Oh my God.
    0:34:57 All right.
    0:35:02 So you can see why I like to explore the footnotes because we could have skipped that whole story.
    0:35:03 We could have skipped all that.
    0:35:10 Just a quick thanks to one of our sponsors and we’ll be right back to the show.
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    0:36:16 I want to point out a few things to folks who have not spent a lot of time in Japan,
    0:36:19 or maybe they just went to Japan and stayed in some fancy hotels.
    0:36:21 There are a lot of cockroaches in Japan.
    0:36:22 Oh, yeah.
    0:36:23 A ton.
    0:36:23 A ton.
    0:36:24 Oh, yeah.
    0:36:28 And my second host family, who I’m still very close to, I’m actually going back to see them
    0:36:29 next month.
    0:36:30 I’m very excited.
    0:36:35 This is, God, I mean, this is more than 30 years later.
    0:36:38 I’m still close to my host parents and my brothers.
    0:36:41 It’s just an amazing blessing in my life.
    0:36:49 Talk about inflection points were real moments that at the time seemed special, but you don’t
    0:36:51 realize quite the significance, kind of like the computer.
    0:36:52 Way to rub it in, Tim.
    0:36:53 Yeah, just rub it in.
    0:36:55 I’m glad you had a good host day.
    0:36:56 Hold on, hold on.
    0:36:59 I had a good host day, but the house was full of cockroaches.
    0:37:02 And this is in Tokyo.
    0:37:04 It’s very common.
    0:37:11 And these cockroaches, people weren’t probably betting on getting a lot of cockroach talk in
    0:37:16 this conversation, but the cockroaches also in Japan are very fond of flying.
    0:37:21 They will not just scurry, but they’ll take off and just fly right into your face.
    0:37:27 And so my host mom, when she went into the laundry room, the dog’s name, this little tiny
    0:37:30 like miniature Shiba was called Aichan.
    0:37:35 And she would walk in there and then a bunch of cockroaches would like fly out of the laundry
    0:37:35 into her face.
    0:37:38 And she’d go, Aichan, Aichan, Gokipuri, Gokipuri.
    0:37:40 She’d be like, cockroach, cockroach.
    0:37:46 And this little miniature Shiba would storm in and kind of porpoise nose these cockroaches
    0:37:46 to death.
    0:37:52 And this was like a daily, at least multiple times a week kind of thing.
    0:37:54 But yeah, that homestay sounds pretty formative.
    0:37:57 It’s funny now, but it was pretty stressful.
    0:37:59 It speaks to how much I was enjoying everything else.
    0:38:04 And it was so clearly a business for them too, because I was like, for a spring break, I hitchhiked
    0:38:05 across the country.
    0:38:10 And I told them, I said, hey, I’m going to go hitchhike to Fukuoka now.
    0:38:11 And they’re like, oh yeah, good luck.
    0:38:11 Bye.
    0:38:16 It was like, there was no, it wasn’t like, hey, do you want, do you need some supplies?
    0:38:17 Do you want us to drive you somewhere?
    0:38:19 It was like, oh yeah, good luck.
    0:38:20 We’ll see you in a month.
    0:38:25 I have to just tell you one story, which I don’t, we’ve never talked about, but we’ve
    0:38:26 talked a lot, but we haven’t covered this.
    0:38:30 So my very first host family, I got the distinct impression they didn’t really want me there.
    0:38:35 They were also being paid and they were reasonably polite.
    0:38:40 But there’s a difference, you learn this, I think, pretty quickly in Japan, like there
    0:38:42 is a difference between polite and nice.
    0:38:45 There is like tanin gyogi, right?
    0:38:49 Like there’s like stranger formality where you’re like, oh, so polite.
    0:38:50 Yes, very polite.
    0:38:51 But they didn’t really want me there.
    0:38:59 And my host mom really begrudged having to make me lunch, school lunch, right?
    0:39:05 So basically I got these like mayonnaise sandwiches on like white bread every day for lunch.
    0:39:10 And after a week or two of this, I was like, I can’t, I just can’t do this.
    0:39:13 So I would go to lunch in my uniform.
    0:39:16 I was the only American student for most of my time there.
    0:39:20 It was very easy to find where’s Waldo in my school uniform.
    0:39:26 And there were other kids, though, who had been given the same like curry rice by their
    0:39:27 mom every day.
    0:39:28 And they were pretty sick of it.
    0:39:30 So I started trading my breakfasts.
    0:39:37 And when this was discovered by my host brother, he actually started a fistfight with me.
    0:39:43 He was so offended that I’d like dishonored his mother by trading her mayonnaise sandwiches.
    0:39:44 Oh my God.
    0:39:48 Because a lot of folks who’ve never been to Japan or if they’ve just been in the hotels,
    0:39:50 right, they have a certain image of the Japanese.
    0:39:53 Here, here’s my advice.
    0:39:53 Okay.
    0:39:54 You’re listening to this.
    0:39:55 You’re like, you’re a teenager or whatever.
    0:39:56 You think you want to go to Japan.
    0:39:57 Go to Japan.
    0:39:58 Don’t do a homestay.
    0:39:59 That’s my advice.
    0:40:03 Like I think, you know, all of my friends who were in the dormitories, I was so jealous
    0:40:07 of them because it was just sane and like controlled and like you had heaters and stuff
    0:40:07 like that.
    0:40:09 Now I’ll push back though.
    0:40:14 If you were in a dormitory, depending on how it was configured, especially in this day and age with
    0:40:18 smartphones and so on, you might not learn as much Japanese.
    0:40:19 I mean, there’s a chance.
    0:40:20 I don’t know.
    0:40:25 I would do a homestay again, even though I took some bruises, not as many moments of
    0:40:32 ejaculate flying as you experienced, but nonetheless, also this is such like inside baseball, but
    0:40:35 holy shit are houses in Japan cold a lot of the time.
    0:40:43 I mean, it’s like, and I just remember getting up to go to the bathroom and if you think like my
    0:40:49 parents were very cheap with electricity growing up on Long Island and it was cold, but if you
    0:40:54 think that’s cold, go to Japan and experience the lack of insulation in the middle of the winter
    0:41:00 and get up and it is freezing, freezing cold.
    0:41:01 All right.
    0:41:03 So we’ve covered a bunch of that.
    0:41:08 That was now, tell me when you left Japan to go back to UPenn.
    0:41:11 I guess we can kind of peg it in your macro timeline.
    0:41:13 You get back.
    0:41:15 What happens after UPenn?
    0:41:21 The summer between junior and senior year, I did an internship in Tokyo at a magazine
    0:41:25 and the editor in chief there was like, Hey, I want to start a publishing company.
    0:41:26 Do you want to like be the art director?
    0:41:27 And I was like, yes.
    0:41:31 Just because one of the summers in Silicon Valley, I did an internship with like a startup,
    0:41:32 like a small design agency.
    0:41:33 And it was great.
    0:41:39 And then the second summer I got a job with a bigger company and I got a taste of being
    0:41:39 in a company.
    0:41:40 And what does that mean?
    0:41:44 And like being part of the system and I was just immediately like, okay, I can’t do this.
    0:41:46 So I had no intention.
    0:41:47 I just couldn’t do it.
    0:41:49 I was like, okay, this isn’t for me.
    0:41:50 This isn’t for me.
    0:41:51 This system is broken.
    0:41:52 Whatever this is.
    0:41:53 I can feel it in my chest.
    0:41:54 I can’t do this.
    0:41:58 And I remember walking around San Francisco that summer that I had, I was working at the
    0:42:00 big company and I was just like talking with my friend Rob.
    0:42:03 And I was just like, and they offered me, they’re like, Hey, we’ll pay for college.
    0:42:04 Like stay with us.
    0:42:06 They really, you know, I was like, whatever.
    0:42:08 I was kind of talented at doing web crap.
    0:42:10 Like back then, not many people were.
    0:42:12 And I was like, no, I can’t do this.
    0:42:13 And I was like, I’m running away to Japan.
    0:42:16 I had always had this fierce independence and it’s connected with where I come from because
    0:42:20 like where I came from, I saw there was no healthcare.
    0:42:22 People were fairly struggling.
    0:42:26 You know, a lot of my friends, their sisters were pregnant as teenagers.
    0:42:29 It was like kind of endemic, like people just weren’t really being supported.
    0:42:32 So from a very young age, I was like, I have to be independent.
    0:42:33 I have to control my destiny.
    0:42:40 I have to be sort of pathological about making sure I’m secure to like get to the next stage.
    0:42:42 And so being independent was really important to me.
    0:42:45 My buddy, you know, the editor-in-chief’s like, Hey, let’s start a publishing company.
    0:42:47 I was like, great, let’s do that.
    0:42:48 I’ll move back to Tokyo as a student.
    0:42:50 I want to go do grad school stuff anyway.
    0:42:53 We can start like getting the publishing company up and running.
    0:42:57 And when I was at UPenn, I had a couple of amazing professors.
    0:43:02 The reason why I picked UPenn was because I, it had a computer science and fine arts program.
    0:43:04 And it was called the DMD, digital media design.
    0:43:05 That’s cool.
    0:43:06 I didn’t realize that.
    0:43:07 That’s early.
    0:43:09 It was super early, super early.
    0:43:12 Cause you had the MIT media lab, but that was only grad school.
    0:43:17 And I loved John Mita’s stuff, Ben Fry’s stuff, Casey Ray’s stuff that was all coming
    0:43:18 out of MIT media lab.
    0:43:22 And I was so into all that, but I was too young to go to MIT as a grad student.
    0:43:24 And I was like, okay, where can I do this?
    0:43:27 And, you know, and it was like NYU kind of had a program that was like technology, I think
    0:43:33 and maybe our CMU had technology and theater and UPenn had fine arts and computer science.
    0:43:34 So I was like, great, let me do that.
    0:43:37 And the fine arts component was incredible.
    0:43:40 And I had two professors that kind of changed my life.
    0:43:45 One was Joshua Mosley, who he was an acclimation animator guy.
    0:43:45 He runs the department now.
    0:43:52 He was just, he was just this incredible archetype of like the artist doing these bizarre claymation
    0:43:52 things.
    0:43:52 Wait a second.
    0:43:58 So even at that time, he’s doing like claymation stop motion stuff in this digital media lab.
    0:43:58 Yes.
    0:43:59 Yes.
    0:44:03 And teaching us how to use the latest 3d programs.
    0:44:07 It was this totally interesting kind of like analog digital thing happening.
    0:44:10 I had some amazing photography professors.
    0:44:15 My focus was photography, but I also had a design professor, Sharka Highland, who was
    0:44:16 like this Eastern European.
    0:44:22 I don’t really know what her background was, but she was like the meanest, unless she liked
    0:44:23 your work and wish she loved you.
    0:44:27 You know, it was like one of these teachers that like she would not pull any punches.
    0:44:30 And so like everyone has their, you know, designs.
    0:44:35 Like I remember we had to like design a book cover and I had like the sun also rises or something.
    0:44:36 I think it was a Hemingway cover.
    0:44:39 Everyone’s got their stuff up on the wall and like kids are like crying because she’s
    0:44:40 like, this is gotta bitch.
    0:44:41 I hate this.
    0:44:42 This sucks.
    0:44:43 This is terrible.
    0:44:43 This is bad.
    0:44:47 This is, you know, and like, but like be very specific or specific than I think.
    0:44:49 Let me tell you the ways I hate this.
    0:44:49 Yes.
    0:44:50 So many.
    0:44:51 Where do I start?
    0:44:51 Yeah.
    0:44:52 She was amazing.
    0:44:53 She was so great.
    0:44:57 She blew open my mind about design and about book design.
    0:44:59 And it got me obsessed with wanting to make books.
    0:45:00 I’d always loved books.
    0:45:01 I’d always loved technology.
    0:45:05 You know, all the tech stuff, the blogging stuff, you know, the online writing, whatever,
    0:45:09 the news groups, all this was interesting, but nothing really captured my attention like
    0:45:09 physical books.
    0:45:15 And around the same time, McSweeney’s, the publisher out of San Francisco, Dave Eggers,
    0:45:18 he’s got his heartbreaking work of staggering genius comes out.
    0:45:20 In the moment that was like, what is happening?
    0:45:21 This book is so meta.
    0:45:23 This is like, you know, this is so much fun.
    0:45:24 You know, he’s funny.
    0:45:25 It’s a moving story.
    0:45:29 And he founded McSweeney’s and McSweeney’s was doing so many interesting things with the
    0:45:30 book as a form and design.
    0:45:35 And basically this editor-in-chief and I were like, hey, let’s do like mini McSweeney’s
    0:45:37 that’s kind of connected with Japan.
    0:45:38 That was kind of the thesis.
    0:45:40 Well, let me pause for a second here.
    0:45:41 So Sharka, was that the name?
    0:45:42 What a fucking name.
    0:45:44 I think I’m getting that roughly right.
    0:45:45 All right.
    0:45:46 Sharka Highland.
    0:45:46 Yeah.
    0:45:48 Sharka Highland.
    0:45:51 That is straight out of a comic book.
    0:45:59 So Sharka Highland, what was it that she taught you or showed you or imbued into you that got
    0:46:02 you excited about book covers or that type of design?
    0:46:03 It could be a feeling.
    0:46:05 It could be her enthusiasm.
    0:46:08 Like what was it that clicked for you?
    0:46:15 So I think I’d spend a lot of my teenage years in this like autodidactic way of trying to
    0:46:16 understand design.
    0:46:18 I didn’t know any of the greats.
    0:46:23 And I remember the first summer I was out in San Francisco, I remember going to Razorfish
    0:46:24 back in the day.
    0:46:24 Yeah.
    0:46:29 I printed out a portfolio at Kinko’s, this really terrible design portfolio.
    0:46:31 And I went to Razorfish.
    0:46:31 I went in there.
    0:46:35 I was like, hey, I’d like to talk to someone about, you know, maybe interning here or working
    0:46:35 here.
    0:46:39 And they like brought over this manager and he just, he was this really nasty guy.
    0:46:41 And he just, he was like, who are your favorite designers?
    0:46:42 Who do you like?
    0:46:46 And I was like, uh, you know, I hadn’t gone to design school at this point.
    0:46:47 I was like 18 years old.
    0:46:48 I was 19 years old.
    0:46:52 I came from this place that like literally no one had picked up like a John Updike book,
    0:46:55 let alone looked at the cover, let alone thought about who designed it.
    0:46:58 And I’m like, you know, I was really into internet design.
    0:46:58 So I was like K10K.
    0:47:02 And like the, I was naming all these handles of like antsy artists and stuff.
    0:47:03 And he’s like, who’s that?
    0:47:08 So I was just like, yeah, he was totally, he was terrible.
    0:47:09 He was terrible.
    0:47:12 But like, this is the thing I think that’s difficult for people to understand.
    0:47:18 If you come from a place where you aren’t surrounded by a kind of a sense of culture or a sense
    0:47:20 of archetypes or whatever, and then you leave and you go into the bigger world and you realize
    0:47:25 people aren’t sort of operating with the same deficit you might have in those ways, that
    0:47:28 your sense of self-worth to ratchet that up is a really difficult, long process.
    0:47:30 And that’s basically what I spent all of my twenties doing.
    0:47:36 And I think Sharka saw in me that I had a certain intuitive, like eye for design.
    0:47:42 And she was able, even though she was so critical and she was critical of some of the things I
    0:47:45 remember she asked me, she’s like, why did you make that red?
    0:47:46 And I was like, I don’t know.
    0:47:47 I kind of like red.
    0:47:48 She’s like, look at this idiot.
    0:47:50 He doesn’t even know why he made it red.
    0:47:51 You know?
    0:47:52 And I was like, I was like, oh man.
    0:47:56 But really the reason was I, you know, I’m colorblind and like, I don’t really see that
    0:47:56 many colors.
    0:47:59 And so I was like, oh, red is like a color that like is easy for me to use.
    0:48:01 Well, hold on a second.
    0:48:03 So let me just double click on that.
    0:48:09 I know this is my habit, but when I think of colorblind, usually I think of red as one
    0:48:11 of the most commonly missing colors.
    0:48:12 Yeah.
    0:48:14 Because you don’t have the cones.
    0:48:14 Right.
    0:48:15 Red, green.
    0:48:15 Yeah.
    0:48:15 Red, green.
    0:48:18 But like a strong, vibrant red, I can see really well.
    0:48:20 And so that’s kind of what I was drawn to.
    0:48:26 If you look a lot of my early design slash all of my design, it’s like red plays a pretty,
    0:48:27 it’s basically black, white, and red.
    0:48:31 It’s like, that’s what I’ve been riffing off of for 25 years.
    0:48:34 The Sin City color palette.
    0:48:34 Yeah.
    0:48:39 But Sharka, I would say, you know, saw enough of like potential slash an intuitive sense of
    0:48:41 design that she elevated.
    0:48:42 And I did some branding work.
    0:48:46 I did branding work for the publishing company that I started with this guy, the editor-in-chief.
    0:48:50 And, you know, she kind of reviewed it and she like gave me all this amazing feedback.
    0:48:54 So she really, she made me feel like I could do it, which is incredible.
    0:48:58 I had one teacher in elementary school, kind of like that.
    0:49:00 It was like a brutal woman.
    0:49:05 But if she decided she really loved you, then she paid attention.
    0:49:12 And I don’t know if this is true with Sharka, but was it your intuitive sense or was there
    0:49:20 part of you, did you reflect in what you did in the class in some way pointing to you caring
    0:49:21 more than other students?
    0:49:22 I’m just curious about that.
    0:49:28 Because I remember the moment when this teacher went from brutalizing me to actually deciding,
    0:49:30 okay, now I’m going to give you a little extra attention.
    0:49:36 And it’s because I spent like 10 times more time than I needed to on this class project where
    0:49:39 I illustrated all of these different components of it.
    0:49:41 She was like, oh, okay.
    0:49:42 All right, fine.
    0:49:45 I’d like to say that I was caring more, but I’m not sure.
    0:49:47 I’m not sure I knew how to work yet.
    0:49:52 When I think back to who I was back then, I don’t think I understood what really, truly
    0:49:54 committing to a creative project felt like.
    0:49:56 I wish I could go back in time.
    0:49:59 Going to university, I think when you’re 18, 19, 20 is such a waste.
    0:50:01 But you just don’t know what you’re doing.
    0:50:02 I certainly didn’t.
    0:50:06 There’s a part of me that’s like, I’d really love to go back to school.
    0:50:11 As a footnote, I just dropped my stepdaughter off at boarding school.
    0:50:13 Big backstory to all of this.
    0:50:14 But I dropped her off.
    0:50:16 She’s going to school in New Zealand.
    0:50:19 We wanted her to kind of find an interesting place.
    0:50:20 This is like my ex’s kid.
    0:50:24 So it’s like this, we can talk about this and adoption and like what blood means for
    0:50:24 family or whatever.
    0:50:29 But like, I consider her, she’s my daughter, you know, even though it’s a complicated situation.
    0:50:31 Anyway, to New Zealand.
    0:50:34 And I brought her there in January, the two of us.
    0:50:35 I took her down to school.
    0:50:37 I went to like the parent initiation and all that stuff.
    0:50:43 She’s 15 and I was so excited for her.
    0:50:45 I mean, it was a little bit embarrassing.
    0:50:46 I was probably too excited.
    0:50:49 But I was just like, oh my God, I would have cut off.
    0:50:54 I would have literally cut off a finger to have had this opportunity when I was 15 to be able
    0:50:55 to come to a place like this.
    0:50:56 It’s not that fancy.
    0:50:58 It’s like, you know, whatever.
    0:51:00 It’s like, I didn’t want her surrounded by a bunch of pricks.
    0:51:02 So it’s like, it’s very like sane.
    0:51:04 It’s like a sane boarding school.
    0:51:08 It’s not, it’s not fancy, but there’s resources and there’s like a great music program and she
    0:51:10 can take piano lessons and guitar lessons.
    0:51:12 And there’s like a great sports program and all this stuff.
    0:51:16 And I was just like, oh my God, you are so, I’m like, you don’t understand.
    0:51:17 I’m like shaking her.
    0:51:18 She’s like, please stop.
    0:51:19 You’re embarrassing me.
    0:51:22 Like why go leave, please dad, get out of here.
    0:51:26 But I was just like, I was like, this is so, so incredible that you could do this.
    0:51:31 And just as like the sense of like, I know how I could use those resources in a way.
    0:51:34 I think even when I was at UPenn, I didn’t quite understand, but I did, I worked hard.
    0:51:35 I was committing to these things.
    0:51:35 I was working hard.
    0:51:39 You know, I think we’re going to weave in and out of Japan.
    0:51:42 So I feel like we can pause on that for a minute.
    0:51:47 I ultimately want to get an idea of what it is, like, what are the things in Japan that
    0:51:50 attract you so much to it that keep you there?
    0:51:56 Maybe things that people miss, but I want to ask you as maybe a segue into
    0:52:00 some of your huge walks and trips in general.
    0:52:05 Tell me if this makes any sense, because I have not read the full context on this
    0:52:10 because I didn’t know this story, but I wanted to ask you about it.
    0:52:12 2009 hike to Nepal.
    0:52:14 Is that enough of a cue?
    0:52:16 Can you tell this story?
    0:52:18 Yeah, that’s an inflection point.
    0:52:20 I just got like goosebumps actually.
    0:52:23 So I really struggled with alcohol in my twenties.
    0:52:25 My teenage years, I didn’t touch anything.
    0:52:28 I was militantly straight edge ish.
    0:52:33 And basically looking back now, I realize I had such a strong impulse to make sure I could
    0:52:35 get to whatever the next place was.
    0:52:40 Anything I saw that could hold me back, which included falling in love or doing drugs or anything
    0:52:43 like that, that was like a retarding agent.
    0:52:46 As a teenager, I was like, immediately I was like, okay, I don’t need this.
    0:52:49 And I got to Japan and it was like, oh, this is a place to reinvent myself.
    0:52:54 And I started drinking because as you do, because people drink so much here.
    0:52:57 And it turns out that I can drink a lot.
    0:53:00 I can have 15, 20 drinks, not throw up.
    0:53:01 I lack out.
    0:53:02 Sure.
    0:53:06 But like there’s something in my genes that allows me to just drink.
    0:53:11 And then after two or three drinks, something activates where it’s just all we live for is
    0:53:11 more drink.
    0:53:17 And I think, you know, from most of my twenties, because I had such a low sense of self-worth
    0:53:21 because of where I came from, because of, I felt this abundance of people around me that
    0:53:22 I didn’t feel I had.
    0:53:24 And I didn’t know how to ratchet that up.
    0:53:32 And I had this desire to produce culture or to produce art, to produce literature at a
    0:53:35 level that I didn’t know how to, and I didn’t know how to bridge that gap.
    0:53:39 And what I ended up doing was, because I didn’t have mentors, because I didn’t have
    0:53:41 archetypes near me, I just drank like a fish.
    0:53:45 And I played a lot of music because that was one thing I did have mastery over.
    0:53:48 And I played a lot of music and I played a lot of that blacked out.
    0:53:51 And, you know, it was just, I’m really lucky I didn’t die.
    0:53:55 I mean, it would be one of these things where many, many mornings of my life, I’ve woken up
    0:53:58 and it’s just been checking, is my face okay?
    0:54:00 Did I break my skull open or, you know, something like that.
    0:54:02 And I was madly in love.
    0:54:03 I fell madly, madly in love.
    0:54:05 I was 26, 27 years old.
    0:54:11 And I just, I had the most incredible love connection I’d ever felt.
    0:54:14 This like otherworldly sense of being in love with this person.
    0:54:22 And we connected so intensely and immediately went on a 40-day trip.
    0:54:26 Like a week after meeting, a 40-day trip through Tibet.
    0:54:28 We went to Tibet.
    0:54:30 I was possessed by a spirit.
    0:54:32 I like, I spoke in tongues.
    0:54:33 Wait, hold on.
    0:54:34 We hiked up to a glacier.
    0:54:38 I mean, we can’t really skip over getting possessed by spirits.
    0:54:50 I mean, it was, yeah, there was, we stayed at this one little hotel in Laza that had not
    0:54:51 always been a hotel.
    0:54:52 You know, it was this old structure.
    0:55:00 And woke up the next morning and my girlfriend was being very strange.
    0:55:01 She was being very weird.
    0:55:02 And I was like, what’s going on?
    0:55:04 She’s like, I’ll tell you when we get outside.
    0:55:04 I was like, what?
    0:55:06 You’ll tell me when we get outside?
    0:55:06 Like, what’s this about?
    0:55:11 And we go outside and she goes, okay, last night we had to get out of there because last
    0:55:14 night I woke up in the middle of the night.
    0:55:19 You were on your side of the bed cradling something that was not there.
    0:55:21 You were speaking in Tibetan.
    0:55:23 I couldn’t get you to wake up.
    0:55:27 And I was trying to speak to you in English, trying to speak to you in Japanese.
    0:55:28 You wouldn’t respond.
    0:55:35 And I finally crawled over on your side of the bed and I kind of took the air that you
    0:55:41 were holding and I turned you on your side and you were able to like calm down and go
    0:55:41 to sleep.
    0:55:47 And I was like, oh my God, I had this, cause I had had this vision slash dream of this woman
    0:55:51 in white standing in the doorway and for at the foot of the bed the night before.
    0:55:53 And I don’t know what was, what was happening.
    0:55:56 And like, even now I’m like full body goosebumps right now.
    0:56:00 Oh God, it’s like straight out of paranormal activity or something.
    0:56:02 I’m just like, oh God.
    0:56:03 It was so bizarre.
    0:56:06 And we had been, you know, and you have to imagine like, I don’t know if you’ve ever been
    0:56:10 in love to this degree where it just feels like everything in the world is fated.
    0:56:13 Like everything is a sign that you need to be together, that this is magic.
    0:56:16 Like only these things can possibly happen because you’re connected, you’re together.
    0:56:20 We both bought, I remember we like pulled out our books on the first day of the trip.
    0:56:23 We had both brought The Stranger by Camus.
    0:56:27 You know, it was like, it was like, oh my God, we’re fated.
    0:56:31 I went back to the hotel and I went to the manager and I was like, hey, uh, I don’t
    0:56:32 think we could stay here tonight.
    0:56:33 He’s like, oh, what’s wrong?
    0:56:36 And I was like, well, you know, I was kind of possessed, saw this.
    0:56:37 He’s like, did you see the woman?
    0:56:43 And I was like, yeah, he’s like, he’s like, oh, oh yeah, yeah, no, I, we know what’s going
    0:56:43 on with that here.
    0:56:45 We’ll take you to the dream reader.
    0:56:47 And so I was like, what?
    0:56:48 You’ll take me to the dream.
    0:56:52 So I ended up, I’ll try to, try to truncate this cause it can, it can kind of get a little
    0:56:56 bit long, but I mean, I’m not sure anybody listening wants you to truncate this particular
    0:56:56 story.
    0:56:59 So go wherever you want.
    0:57:03 One of the workers there is like, you know, the manager’s like, okay, take him to the dream
    0:57:03 reader.
    0:57:05 So, and I’m thinking, okay, this is a scam.
    0:57:06 I’m getting scammed.
    0:57:12 And he takes us and we go to like the outskirts of Lhasa.
    0:57:16 We go to this like really kind of weird apartment block that was just made of concrete.
    0:57:18 It was maybe like two or three stories tall.
    0:57:22 And he takes us to this room on the third floor.
    0:57:25 And there’s a line of people, a line of Tibetans waiting at this door.
    0:57:28 And they were all waiting to have their dreams read.
    0:57:30 So it was like, okay, this is bizarre.
    0:57:32 So we wait, we stand in line, we go inside, we sit down inside.
    0:57:35 The most beautiful, I don’t know how old she was.
    0:57:39 She was anywhere between 15 and a thousand years old.
    0:57:44 Like she was just this, this creature of just the most bizarre light walks out.
    0:57:46 It was like being in the matrix, you know, the scene in the matrix where they’re like with
    0:57:50 the spoon and the bending and you’re in this random apartment, the TV’s on, you know, it
    0:57:51 was like that situation.
    0:57:56 She comes over, brings some yak, buttermilk tea, some cookies, because someone’s in the
    0:57:59 dream reader room and we’re waiting for them to get out.
    0:58:00 And then our term comes up.
    0:58:04 I go in there, you go into this room, it’s all candles, Dalai Lama photos, like all this
    0:58:04 stuff.
    0:58:06 It’s like, you feel like in this really holy space.
    0:58:09 And the guy from the hotel interprets for us.
    0:58:10 I tell her the dream.
    0:58:10 I tell her what happened.
    0:58:16 And she gives me this blessing, puts a white wreath around my neck, gives me this little
    0:58:20 satchel of seeds and tells me to put them under my pillow when I sleep and then writes me a
    0:58:21 prayer.
    0:58:24 And she says, okay, here’s these three pieces of paper.
    0:58:27 You have to take them to these three temples and they will burn them for you tonight.
    0:58:28 They’ll know what to do.
    0:58:31 Just tell them the dream reader sent you and you’ll be okay.
    0:58:31 You’ll be fine.
    0:58:32 Everything will be good.
    0:58:36 And I was like, no one’s asking me for money.
    0:58:39 You know, and the guy, the hotel guy’s like, oh, you can like leave a tip if you want or
    0:58:39 whatever.
    0:58:42 And like, you know, it was like a $2 or something.
    0:58:43 I like put $2 in a little thingy.
    0:58:48 And then we go to the temples and like, it ended up becoming this incredible adventure.
    0:58:50 This connects with a lot of my walking as well.
    0:58:53 You know, it’s like having experiences like this, I think informed the sense of like, just
    0:58:58 give yourself up to what the day could potentially give to you.
    0:59:01 And so I ended up going to all these temples I would have never gone to.
    0:59:04 I went to the dream reader’s apartment, which was like the most bizarre, beautiful place I
    0:59:07 went to in all of Tibet in that entire trip.
    0:59:10 We went to these temples, you know, met these monks, say, hey, can you burn this for me?
    0:59:11 Oh yes, of course.
    0:59:12 Absolutely.
    0:59:15 You know, give them like a dollar, you know, 50 cents or whatever.
    0:59:17 You know, the whole thing costs nothing.
    0:59:18 It was clearly not a scam.
    0:59:24 It was clearly this thing that a lot of locals were participating in and it was magic.
    0:59:25 It was just pure magic.
    0:59:30 So anyway, things like that were happening with this woman and I screwed it up because of my
    0:59:30 drinking.
    0:59:32 I ruined the relationship.
    0:59:36 She punched me in the face at one point, very rightfully so, you know, and she was like,
    0:59:38 hey, I can’t be with someone like you.
    0:59:39 This happened on that trip?
    0:59:41 Not on that trip.
    0:59:42 That happened a couple months later.
    0:59:44 We ended up staying together for about three months.
    0:59:49 And basically, I mean, it was just, it was about 10 years worth of lifetimes in three months.
    1:00:01 But losing her was probably the biggest psychic damage I’d ever encountered in my life, you know, as an adult.
    1:00:08 And I remember just lying in my tiny apartment in Tokyo, my six mat tatami room apartment in Tokyo.
    1:00:09 It was three in the morning.
    1:00:11 I wanted to die.
    1:00:13 It was rock, rock, rock, rock bottom.
    1:00:15 This isn’t like a ritual story.
    1:00:17 I didn’t like get up and run 40 miles or anything like that.
    1:00:19 But I was like, I’m going to start running.
    1:00:23 And I went out and I ran like 5k at three in the morning through the streets of Tokyo.
    1:00:28 And I was like, okay, I need to stop drinking.
    1:00:31 And to stop drinking, I’m going to run this marathon in November.
    1:00:33 I think it was like July when this happened.
    1:00:34 And I just started preparing for that.
    1:00:42 These were actually the first steps for me to deliberately address this lack of self-worth that I’ve been carrying around for all of my adult life.
    1:00:50 And that had, I think, driven me to drink the way I drank, that to give into whatever those genetic impulses were, and to start to go, okay, we’re going to run.
    1:00:51 We’re going to be someone who runs.
    1:00:54 A lot of this is also like very Atomic Habits style stuff.
    1:00:57 It’s like, who are you going to be and how are you going to set yourself up to be successful?
    1:00:59 I’m going to be a person who runs.
    1:01:01 I’m going to be a person who doesn’t drink.
    1:01:03 I’m going to be a person who charges a lot.
    1:01:12 So I was at this time, you know, with the publishing company thing, we were producing these books that were winning awards and making absolutely no money.
    1:01:17 And so I was consulting, doing like web design consulting and stuff like that.
    1:01:21 And I was like, okay, I’m going to start charging absurd amounts of money for my time.
    1:01:22 The worst that can happen is people reject.
    1:01:24 And they started accepting it.
    1:01:32 And I was like, oh, little by little, all of these stupid little steps from the time I was basically 27 to 30.
    1:01:36 These were the most important years of tiny little steps.
    1:01:37 My time is more valuable.
    1:01:39 I’m going to be a person who runs.
    1:01:40 I’m going to be a person who can take care of himself.
    1:01:44 I still drank, even though I tried to not drink, but I started lowering it.
    1:01:51 It took me about four full years to completely get off the sauce in a really dangerous way.
    1:01:58 And it kind of, part of it culminated in going to Nepal and climbing up to Annapurta base camp.
    1:02:03 And that was after we had broken up and I felt like all the magic of my life was done.
    1:02:05 I felt like there was no way for me to experience magic again.
    1:02:10 I felt like she, and again, it’s this totally irrational sense of scarcity.
    1:02:16 The amount of scarcity I felt as an adult in my twenties is just shocking.
    1:02:18 It was this fathomless sense of scarcity.
    1:02:20 Like the money’s not going to be there.
    1:02:21 The love isn’t going to be there.
    1:02:22 The support isn’t going to be there.
    1:02:27 And then when I lost her, I was like, I’m never going to have anyone who will ever love me.
    1:02:28 Like this person loved me.
    1:02:31 And like, well, I’m never going to be able to create like I created with this person.
    1:02:34 And I had to start proving to myself that that wasn’t true.
    1:02:36 And I climbed up.
    1:02:39 I was like, okay, I’m just going to go to Nepal and I’m going to climb up Annapurta, go to base camp.
    1:02:41 It was a pretty random choice.
    1:02:43 What’s the elevation on something like that?
    1:02:44 Roughly.
    1:02:44 Do you have any idea?
    1:02:46 It’s headache elevation.
    1:02:47 That’s the elevation.
    1:02:51 You’re definitely not comfortable.
    1:02:53 You’re definitely at altitude sickness levels.
    1:02:58 It’s like, yeah, that’s 13,550 feet.
    1:02:58 That’s high.
    1:03:01 But it’s going to be enough for altitude sickness for sure.
    1:03:02 Yeah.
    1:03:04 So I fly out there.
    1:03:08 I go to Pocata, which is the town that kind of everyone starts the trek from.
    1:03:10 I wasn’t going to hire a guide.
    1:03:13 At the last second, I thought, okay, maybe I shouldn’t do this alone.
    1:03:16 And I went to like the random guide shop and I said, hey, do you have a guide?
    1:03:18 I just want him to be there to make sure I don’t die.
    1:03:19 I need to be alone.
    1:03:21 This needs to be kind of like a solo thing.
    1:03:22 I’m being like a weirdo.
    1:03:25 And he’s like, the guy’s like, yeah, no problem.
    1:03:25 No problem.
    1:03:25 Yeah.
    1:03:28 He gives me this young guide.
    1:03:29 He must’ve been like 18.
    1:03:36 And he was the sweetest, most compassionate, incredible human.
    1:03:40 We bonded as brothers.
    1:03:41 He was calling me older brother.
    1:03:42 I was calling him younger brother.
    1:03:44 Die and bye.
    1:03:49 And I got to base camp on my 29th birthday.
    1:03:56 It was, and it was a full moon and I put this thermos of coffee or hot water in my jacket.
    1:04:00 And I walked out to the edge of the moraine looking out over the, essentially you’re on
    1:04:01 the moon up there.
    1:04:02 I mean, it really is incredible.
    1:04:03 The edge of the, what did you just say?
    1:04:04 Moraine?
    1:04:05 What is a moraine?
    1:04:11 Moraine is sort of like when a glacier pulls back and it leaves this kind of valley, essentially.
    1:04:11 I see.
    1:04:12 Got it.
    1:04:14 And you’re kind of at this lip.
    1:04:19 It’s a huge fall down, but you’re also in this, not caldera, but you’re in this cradle.
    1:04:23 You’re surrounded by Annapurna and Machu Picchu and like all these other mega peaks.
    1:04:24 It’s just amazing.
    1:04:28 The base camp is in this cradle of beauty and lifelessness.
    1:04:29 It’s like you’re on the moon.
    1:04:35 And I sat up there and it was just a really important moment to sit there and not have
    1:04:38 a smartphone and not to be like taking photos and like trying to tweet or whatever.
    1:04:40 That trip was so powerful to me.
    1:04:44 I came back and I was like, I have to write about this and I have to write about the camera
    1:04:45 that I was using.
    1:04:48 And I have to create something from this.
    1:04:52 I have to wrest something from this experience, give it form.
    1:04:58 And I wrote this ridiculous camera review that was kind of one of the first, I don’t want
    1:04:59 to say it was the first field review.
    1:05:02 You know how like everyone does like the field review of like iPhone cameras and stuff now.
    1:05:04 But this was early.
    1:05:05 I mean, very early.
    1:05:09 This is 2009 and it was the Panasonic GF1.
    1:05:11 It was this tiny little camera that was actually made.
    1:05:15 I think it was made to market to women because it was like meant to be this like really tiny,
    1:05:20 cute camera, but it was also this amazing camera and it was micro four thirds, this new
    1:05:21 technology, this new sensor.
    1:05:23 And I was like, this is really kind of exciting, really cool.
    1:05:27 I wrote about that and the article went bananas.
    1:05:30 What happened as a result of that article going bananas?
    1:05:32 Like what dominoes did that tip over?
    1:05:35 That article is the first, I think, long form ish.
    1:05:37 It was mixing design.
    1:05:39 It was mixing the web.
    1:05:44 And when you say mixing design, that means you had multimedia components or a mixture of
    1:05:46 photographs and texts.
    1:05:47 What do you mean by that?
    1:05:52 There was a lot of designers on the web, like Zeldman, Jason Santamaria, Liz Danzico, working
    1:05:59 in the early, mid 2000s, late 2000s, like refining the CSS spec and like showing, you know, CSS
    1:06:01 ZenGuard and showing what you can do with design and stuff like that.
    1:06:06 But it was always, you know, there was blogs and stuff, but there weren’t really articles
    1:06:09 that were like long form designed in the same way you do for like a magazine.
    1:06:15 There was a guy in Tokyo who I was sharing a studio with, Oliver Reichenstein, who was
    1:06:16 running this thing called Information Architects.
    1:06:18 And he was doing it.
    1:06:19 And again, this is like the power of archetypes.
    1:06:24 I would sit next to Oliver and watch him work on these mega articles about typography or
    1:06:25 whatever and design these beautiful pages.
    1:06:28 And I was like, oh, that’s how the work is done.
    1:06:29 This is how long it takes.
    1:06:30 This is how much you have to refine.
    1:06:36 So I took that archetype of Oliver, who was generous enough to give me studio space in his
    1:06:36 studio.
    1:06:40 I applied it to this walk and to this camera review.
    1:06:44 This guide too, he was like, there’s this love that I wanted to give this thing because,
    1:06:48 you know, we came down from the mountain, the guide, his name is Home, Home, H-O-M.
    1:06:51 We come down and we’re both, we’re saying goodbye.
    1:06:52 And it’s like such an emotional goodbye.
    1:06:53 We don’t want to say goodbye.
    1:06:56 He goes, die, you know, older brother.
    1:07:01 He goes, like a month before we met, my older brother died in a motorcycle accident.
    1:07:05 And I’ve not had any happiness since then.
    1:07:09 And meeting you, it was like meeting him coming back.
    1:07:12 And we’re both just like sobbing, like, oh my God, I love you.
    1:07:20 And so I came out of that Nepal experience, believing in magic and believing in that kind
    1:07:24 of love and being able to like generate it on my own, not having to have that person.
    1:07:29 Again, ratcheting up the sense of like self-value and like, I can produce these kinds of experience
    1:07:30 on my own.
    1:07:32 And I wanted to give that to the article.
    1:07:36 And so I just worked on it for weeks and weeks and weeks, which is like, it was a long
    1:07:36 time.
    1:07:37 It wasn’t that big of an article.
    1:07:38 It was refining.
    1:07:42 I remember hilariously, I was in New York for part of this.
    1:07:45 I was in New York City and a friend was like, hey, do you want some Adderall?
    1:07:46 I was like, I’m working on this thing.
    1:07:47 And they’re like, you want some Adderall?
    1:07:48 And I’m like, yeah, sure.
    1:07:49 Like, I’ll try some, give you some Adderall.
    1:07:52 So I remember it’s like, I’m in Harlem.
    1:07:53 I’m at my friend’s apartment in Harlem.
    1:07:56 Like, it’s like 11 o’clock at night.
    1:07:58 I had never taken Adderall before.
    1:07:59 I was like, okay, I’ll try it.
    1:07:59 I take it.
    1:08:01 You take it at 11.
    1:08:02 I take it at 11.
    1:08:07 And I’m just like, I’m like writing this like camera review, eating carrots and stuff.
    1:08:08 They had like a bag of carrots.
    1:08:11 I’m like eating carrots, like a rabbit, writing this camera review.
    1:08:14 I remember we were in Harlem and it was like a, it was almost like a basement apartment.
    1:08:17 I’m looking out, there’s like people’s feet walking out outside the window.
    1:08:18 And I’m like, ah, I got to write this review.
    1:08:19 I got to write this review.
    1:08:22 This is like Stephen King back in the cocaine sprint days.
    1:08:27 So I committed to this thing and it came out and it just got picked up everywhere.
    1:08:30 And it, you know, it turns out there’s a reason why there was all these camera review sites
    1:08:33 because I was smart enough to put affiliate links on it.
    1:08:37 And basically in a month it generated like, I don’t know, $20,000 in revenue.
    1:08:38 It was just insane.
    1:08:38 Holy shit.
    1:08:40 In affiliate fees.
    1:08:43 For me, back in 2009.
    1:08:44 Yeah, that’s wild.
    1:08:46 We were selling like millions of dollars with these cameras.
    1:08:50 And I had always lived because of the sense of scarcity.
    1:08:53 I had always lived pathologically below my means.
    1:08:57 My cost of living, one of the reasons I stayed in Tokyo throughout my twenties was my cost of
    1:08:58 living was so low.
    1:09:03 I could live in the center of this incredible city and I needed to make a thousand dollars
    1:09:06 a month that would cover my rent, all my food and like entertainment.
    1:09:11 Which is so unexpected for a lot of people listening, right?
    1:09:15 Because when we were growing up, it was like, oh, Tokyo is the most expensive city in the world,
    1:09:15 right?
    1:09:18 As a kid growing up on Long Island, like that was what you heard.
    1:09:19 For sure.
    1:09:24 And like, if you want to buy a hundred square meter apartment in Ginza, yeah, it was a lot
    1:09:24 of money.
    1:09:25 Sure.
    1:09:25 Right.
    1:09:28 That is the interesting thing about Tokyo is that there are options.
    1:09:33 You don’t have to live far in the outskirts and every neighborhood still to this day, there
    1:09:34 are affordable options.
    1:09:35 Yes, it’s small or whatever.
    1:09:37 Sometimes they don’t have baths.
    1:09:38 You have to use the public bath, things like that.
    1:09:41 But there are options, which is what is so powerful about this city.
    1:09:46 And again, we can talk about what I felt here that kept me here subconsciously about kind
    1:09:52 of just being supported by society and having those options to live in this place and to
    1:09:55 get the benefits of being in a big city and only needing to make a thousand dollars a month.
    1:09:58 So anyway, getting $20,000 was like, oh, great.
    1:10:01 There’s like two years of rent, two years of living.
    1:10:03 And I got that, you know, in a month doing this thing.
    1:10:07 And it taught me there’s a financial sustainability to this.
    1:10:11 If I commit to these things, I try to transmute these experiences, these kind of personally
    1:10:14 transcendent experiences into something that I give to other people.
    1:10:17 There’s a response to that.
    1:10:18 It resonates.
    1:10:19 So that was exciting.
    1:10:23 Again, these slow, like you could just hear this creaking, this ratcheting up of like this
    1:10:27 meter, this weird old meter of like self-worth, like, oh, I have value.
    1:10:30 I don’t have to operate on such a scarcity mindset.
    1:10:31 And I did that.
    1:10:37 And then that led, like a month after that, the iPad came out and I had been doing all
    1:10:38 of this book design.
    1:10:40 I’d been winning awards as a book designer.
    1:10:46 When I was 24, I was asked to be a judge in the art director’s club in New York City.
    1:10:48 I thought it was a joke email.
    1:10:50 It was one of the Winterhouse people.
    1:10:53 Again, talk about these like people picking you out.
    1:10:55 Remind me, Winterhouse, this is.
    1:11:01 Winterhouse was this just incredible early, late 90s or 2000s design studio.
    1:11:06 And one of the directors there was one of the people, board of directors for the Art Directors
    1:11:07 Club.
    1:11:09 And he had just been watching my work online.
    1:11:10 I was doing these kind of experiments.
    1:11:14 We were putting out these books and he’s like, oh, this kid is doing interesting stuff.
    1:11:15 He should come and be a judge.
    1:11:20 You know, I had these things that were happening that were sort of signals that were hard for
    1:11:21 me to believe in.
    1:11:22 I always, this is a fluke.
    1:11:23 This is a fluke.
    1:11:24 I’m not valuable.
    1:11:25 This happened accidentally.
    1:11:29 And then I’d go to the Art Directors Club and I’d meet all the people there and I’d be
    1:11:31 like, oh my God, I’m not supposed to be here.
    1:11:33 It’s just this incredible, infinite imposter syndrome.
    1:11:38 Anyway, but there’s a slow ratcheting up and the iPad comes out.
    1:11:40 And then I was like, okay, I’ve been doing these books.
    1:11:42 I’ve been doing a lot of digital work.
    1:11:46 I’m like, I can write about the future of books on the iPad.
    1:11:49 And I wrote, again, committed to this article.
    1:11:52 And I wrote this thing called Books in the Age of the iPad.
    1:11:56 I hit publish here in Japan at night.
    1:11:57 I went to bed and I woke up.
    1:11:59 The New York Times had written about it.
    1:12:02 I had like hundreds of emails in my inbox.
    1:12:03 It really changed my life.
    1:12:10 It was just suddenly I went from being this invisible person to being this voice about books
    1:12:12 and digital media and where things were going.
    1:12:17 I went to South by Southwest like a month later and it was just insane.
    1:12:19 Everyone I wanted to meet, wanted to meet.
    1:12:23 All of these heroes, these design heroes, these design figures.
    1:12:25 It’s good timing a week later, right?
    1:12:26 I mean, that’s incredible timing.
    1:12:29 It was like a month later, but it was just like the energy, yeah.
    1:12:33 But the half-life of that article was still alive and well, right?
    1:12:37 Question, how much time did you put into that particular piece?
    1:12:39 Did you pour over it?
    1:12:40 Yeah.
    1:12:44 Well, I remember writing and rewriting the intro like 50 times.
    1:12:52 The reason I’m asking is that it strikes me, and this is a hugely leading question slash
    1:13:00 commentary going into a question, but the fact that your camera review and your experience
    1:13:09 climbing Annapurna was rewarded after so much effort sort of along the lines of, I guess it
    1:13:12 was Oliver, who put so much work into a creative project.
    1:13:16 And you said earlier with Sharker, like you didn’t really know how to work yet.
    1:13:24 The fact that you were rewarded after putting so much into it is such a blessing in a sense,
    1:13:24 right?
    1:13:28 Because when I think of the work that you do, it’s like quality, quality, quality.
    1:13:33 There is like a Giro Dreams of Sushi aspect to it, but it could have cut a different way,
    1:13:33 right?
    1:13:40 I mean, like you could have done something that was done kind of fast and cheap and dirty and
    1:13:43 holy shit, your life would be very different potentially, you know?
    1:13:50 I mean, part of what I was doing, you know, I listened to the Brandon Sanderson interview,
    1:13:52 and I mean, that’s an incredible interview.
    1:13:56 Just talk about tenacity, like infinite, infinite tenacity.
    1:13:56 What?
    1:13:59 Like six, writing six, seven books before you go to the market to even try to sell them.
    1:14:00 Oh my God.
    1:14:00 It’s crazy.
    1:14:02 Didn’t even try, right?
    1:14:03 It’s crazy.
    1:14:05 Because he heard that your first five books are garbage.
    1:14:08 He’s like, okay, so I just won’t even try to sell them.
    1:14:09 It’s totally bananas.
    1:14:17 I mean, my tenacity was plowed into creating a lifestyle where I could always say no to
    1:14:19 things that I didn’t want to do.
    1:14:23 And I knew I could, there would always be another creative or fine art project that I could commit
    1:14:25 myself to and could do so uncompromisingly.
    1:14:27 When did you decide that?
    1:14:30 Was that after raising your prices and you’re like, oh, okay, wait a second.
    1:14:32 No, when I was like 13.
    1:14:33 Oh, you late?
    1:14:34 Oh, really?
    1:14:38 Well, because like I grew up in an environment where we didn’t have an abundance.
    1:14:42 It’s not like I was like, you know, we were going on these crazy vacations and like had
    1:14:46 a yacht and like, you know, it was like we had six houses and like 15 cars and I was driving
    1:14:46 around.
    1:14:50 It was like, there was, I wasn’t coming from this place of incredible abundance and then
    1:14:51 like having to sacrifice.
    1:14:54 All through my life, I had been sort of trained aesthetically.
    1:14:56 Right, right.
    1:15:01 You were like an accidental monk in training, like you said, pathologically living below your
    1:15:02 means.
    1:15:06 And then as soon as I kind of felt I had that one summer where I entered at the bigger
    1:15:07 company that paid me really well.
    1:15:09 And I was like, okay, this doesn’t work for me.
    1:15:13 This totally does not jive with my soul.
    1:15:17 And so when I got to Tokyo and I realized, oh, wow, rent is this cheap.
    1:15:18 Cost of living is this cheap.
    1:15:23 It just felt like it was like a wormhole in reality where I could live in the biggest, most
    1:15:24 incredible city in the world.
    1:15:30 And I could pay so little and I could focus uncompromisingly again, uncompromisingly on
    1:15:30 creative work.
    1:15:32 And it was like, I was doing programming experiments.
    1:15:37 I was working on those books that paid decently well, but not, I was literally making $15,000
    1:15:39 a year, 23, 24, 25.
    1:15:44 And I would kind of supplement that by like doing some CSS for ASICs or something.
    1:15:48 But the point was always to be able to do the book work, to be able to do the experiments
    1:15:51 on the web digitally to do that stuff.
    1:15:57 And so, you know, all of my twenties, I’d cultivated that asceticism and I knew that I’d
    1:16:00 done plenty of things that didn’t explode like those articles did.
    1:16:03 And so I was like, oh, I’ll just keep, you know, I was just going to keep doing it.
    1:16:04 I don’t know.
    1:16:07 I was just going to keep doing those things because there was so much inherent value to
    1:16:08 me doing them.
    1:16:12 I felt so, I felt so drawn to it and the process of learning to do them better, watching Oliver,
    1:16:16 then learning from other people, meeting folks like Rob Guillampietro, who’s an incredible
    1:16:20 designer and design thinker, Frank Camaro, who’s an incredible designer and design thinker,
    1:16:24 Liz Danzico, who I mentioned earlier, who’s an incredible designer and just amazing human,
    1:16:27 meeting these people and watching them work and getting close to them.
    1:16:32 And then just realizing how much value there was in feeling that and just being happy with
    1:16:33 the ride.
    1:16:37 The fact that these articles did well and took off, it was bonus.
    1:16:38 It was deserved.
    1:16:41 So we’re going to bounce around chronologically for a second.
    1:16:50 What are your main creative focuses now, or just in the last handful of years?
    1:16:52 Making books.
    1:16:52 That’s it.
    1:16:53 Writing books.
    1:16:53 Okay.
    1:16:54 Why?
    1:16:55 Why?
    1:16:56 Because a lot of people listening, right?
    1:16:57 They’ll say, wait, books?
    1:16:58 I thought books are kind of dead.
    1:17:00 Like you just talked about the iPad.
    1:17:02 What kind of books are we talking about?
    1:17:03 So why books?
    1:17:08 So look, books have always been the focus since I was eight, nine years old.
    1:17:11 It’s like, I’ve just always been drawn to them as objects.
    1:17:12 It’s always been there.
    1:17:19 Everything else has been a kind of side quest in support of the books, in support of building
    1:17:25 up self-worth, in support of building up a financial foundation, in support of becoming
    1:17:25 independent, all of that.
    1:17:30 And I mean, there’s a reason why I left college and I didn’t go back to Silicon Valley.
    1:17:31 I didn’t go to Silicon Valley.
    1:17:34 And I immediately helped start this independent publisher.
    1:17:39 I felt so drawn to the power of these objects and the immutability of them.
    1:17:44 And even in the face of like the rise of the internet, that still, to me, felt like there
    1:17:46 was so much value there and that value wasn’t going to disappear.
    1:17:47 Got it.
    1:17:51 And just for clarity, because you’re implying it, but these are physical books.
    1:17:55 These are physical, beautiful artifacts that people can interact with.
    1:17:59 And the whole thesis of that iPad piece too was like, look, don’t make throwaway books,
    1:18:03 make incredible physical books, make beautiful physical books that lean into all of the qualities
    1:18:05 that make physical things amazing.
    1:18:09 You know, the books that I’m producing, the books that I make, you know, it’s like cloth
    1:18:10 bound.
    1:18:15 How do you do cloth bound with silk screen, you know, with beautiful papers that open, you
    1:18:19 know, full bleed, just every page, every spread is a lay flat spread.
    1:18:23 You know, it’s like, how do you lean into this stuff, these qualities that can’t be replicated
    1:18:23 elsewhere.
    1:18:29 And, you know, I’ve just been lucky in the sense that they’re still valuable and people
    1:18:30 are still really into books.
    1:18:32 Like we didn’t, we didn’t entirely throw them away.
    1:18:38 And the digital stuff kind of ended up being a red herring and it never really went where
    1:18:42 we thought it would go in part because of monopolies, in part because of Amazon over controlling
    1:18:45 the market, in part because there just isn’t that much money to be made in digital books.
    1:18:48 And so the investment side of things really isn’t there.
    1:18:54 Like you almost need like a Rockefeller who’d just be obsessed with digital books and they
    1:18:56 would fund it, you know, to great personal loss.
    1:19:00 You know, it’s like they always say, how do you make a good fortune, start with a great
    1:19:01 fortune and found a publishing company?
    1:19:02 Yeah.
    1:19:03 Or a restaurant.
    1:19:04 Yeah.
    1:19:04 It’s the same.
    1:19:06 These are profitable things.
    1:19:08 So all the money in tech kind of goes to other places.
    1:19:11 So anyway, the digital book thing kind of puttered out.
    1:19:16 You must have liked, just as a quick side note, you must have, I imagine, enjoyed the
    1:19:23 Brandon Sanderson segment when he talked about the leather bound books and the beautiful collector’s
    1:19:26 edition because who in publishing would have spotted it?
    1:19:31 I should say, in fairness, the larger publishers, say, in New York, they wouldn’t have.
    1:19:32 They’re not incentivized.
    1:19:33 They haven’t done it.
    1:19:36 And then he creates these collector’s editions with tons of artwork.
    1:19:41 I have one on my shelf right back there, sells them for 200 bucks a pop.
    1:19:44 And lo and behold, boom, like immediately sold out.
    1:19:44 Right.
    1:19:45 Yep.
    1:19:48 Not only sold out, but sold a lot of them.
    1:19:49 Yeah.
    1:19:49 A lot.
    1:19:50 A lot.
    1:19:51 Tens of thousands.
    1:19:51 Yeah.
    1:19:52 Just bananas.
    1:19:54 No, I mean, that story is, is interesting.
    1:19:59 You know, and so all of my adult life, certainly books have been a huge part of it and I’ve been
    1:19:59 making them.
    1:20:04 I’ve been working with printers, obsessing about paper and inks and, you know, design margins and
    1:20:08 all this stuff, reading Robert Bringhurst’s elements of typographic style over and over
    1:20:08 and over and over.
    1:20:10 It’s so dog-eared, my copy of it.
    1:20:12 And so, you know, this is not like a new thing.
    1:20:13 It wasn’t like a couple of years ago.
    1:20:13 I was like, oh, books.
    1:20:14 Hmm.
    1:20:14 Yes.
    1:20:15 Let me do that.
    1:20:16 It’s just always been there.
    1:20:17 Always been there.
    1:20:29 It was really in about 2013, 2014 when I started doing the big walks and the big walks gave me
    1:20:32 purpose to being in Japan because I was kind of flailing.
    1:20:33 I was like, why am I here?
    1:20:34 What am I doing?
    1:20:41 And then the big walks were so, for me, transformative, exciting, fun that I thought, okay, I need to
    1:20:47 start giving these things form in much the same way doing Annapurna, coming back, writing that
    1:20:49 article, giving that shape digitally.
    1:20:52 But those containers, they’re still up on my website.
    1:20:56 You know, those articles are still up there from 15, you know, 16, 17 years ago.
    1:20:59 And, you know, the design, the container was always really important.
    1:21:04 And I was like, okay, these walks are becoming more and more profound for me personally.
    1:21:06 How can I give them shape?
    1:21:08 So let’s, we’re going to double click on the walks.
    1:21:11 I hate to interrupt, but I’m going to do it because I don’t want to gloss over something
    1:21:17 you said, which is, I guess around, if I’m remembering what you said 15 seconds ago,
    1:21:22 2013 or so, you were flailing a bit in Japan, wondering why you were there.
    1:21:29 Was that always somewhere in the back of your mind or your thinking, why am I here in Japan?
    1:21:32 And if not, how did that surface?
    1:21:35 Like, why did that become an element?
    1:21:39 As an adoptive person, I think my entire life is defined by that flailing.
    1:21:45 You just don’t feel like you belong anywhere.
    1:21:46 Got it.
    1:21:50 So it could have just as easily been in fill in the blank city in the U.S.
    1:21:52 It was just, ah, what am I doing here?
    1:21:57 It could have been anywhere, but obviously like Asia, living in a country where you are obviously
    1:22:05 the minority and where you can never become accepted as a true citizen, where you’re forever
    1:22:09 going to be an immigrant, you’re never, ever going to be integrated is a weird choice.
    1:22:13 And I mean, it comes from, again, it just comes from all this scarcity, trauma, self-worth,
    1:22:13 like all this stuff.
    1:22:19 Like for me, I think being adopted, the narrative I concocted in my head was that I was thrown
    1:22:19 away.
    1:22:22 I had very few facts about who my birth mother was.
    1:22:23 I knew she was 13.
    1:22:26 I just assumed it had been terrible circumstances.
    1:22:28 So I was born from a certain kind of violence.
    1:22:34 In the adoption paper that we had, it said the father, there had been a car accident and then
    1:22:37 he got in a fight at it and was murdered at the scene of the car accident.
    1:22:40 So I was like, okay, there’s just violence everywhere.
    1:22:42 So I’m kind of thrown away.
    1:22:49 So my Genesis story that I concocted was one of just pain and kind of like, you don’t belong
    1:22:49 here.
    1:22:55 And so I think part of what was great about Japan was that as soon as I landed, I felt a
    1:22:55 few things.
    1:22:58 One was society was taking care of people.
    1:23:03 I was walking past so many people every day in the street who were so much better taken
    1:23:05 care of than where I came from.
    1:23:05 I immediately felt that.
    1:23:07 And I was like, okay, this is interesting.
    1:23:11 And across like all socioeconomic kind of strata, it wasn’t like, oh, everyone here is super
    1:23:12 rich.
    1:23:15 It was like, no, I like get these people, but everyone is kind of being taken care of in a
    1:23:16 way that like I felt subconsciously.
    1:23:21 And because I will never be able to integrate fully, they can never throw me away.
    1:23:24 And I think as an adoptive person that.
    1:23:26 Yeah, there’s a safety in it.
    1:23:30 There’s a huge safety of being in a place that can never throw you away because you’re
    1:23:31 never going to be part of the thing.
    1:23:36 I mean, it’s a really sad way of framing it, but that is a hundred percent.
    1:23:38 I think what for me made me feel comfortable here.
    1:23:41 I think that will actually resonate with a lot of people because there are plenty of people
    1:23:48 who have their hearts broken or they feel like they’ve been hurt in some particular way.
    1:23:52 So they push falling in love away, right?
    1:23:55 It’s like, if you never fall in love, it’s hard to have your heart broken.
    1:23:57 So therefore, right.
    1:23:58 It’s all connected.
    1:23:58 It’s all connected.
    1:23:59 Yeah.
    1:23:59 It’s all the same thing.
    1:24:04 And so the entire time I’ve been here, the plan wasn’t like, oh, I’m going to stay here
    1:24:04 forever.
    1:24:06 It was always, oh, there’s an interesting opportunity.
    1:24:07 I’m doing this publishing thing.
    1:24:08 It’s kind of going well.
    1:24:09 I’m having fun.
    1:24:10 Cost of living is so low.
    1:24:12 I can be uncompromising about what I’m doing.
    1:24:14 I was very lucky.
    1:24:16 I was going to New York quite a bit because of the publishing stuff.
    1:24:18 And so I didn’t feel trapped here.
    1:24:23 I think a lot of expats or a lot of immigrants to Japan in particular developed this kind
    1:24:27 of anger or frustration connected with it, you know, because you can never be fully integrated.
    1:24:29 You can never be part of this place.
    1:24:35 And yet a lot of people are just here as English teachers or headhunters and their, I think,
    1:24:39 options for personal growth are severely limited, but then they get to a certain age where
    1:24:44 they can no longer go back home and they can no longer kind of reintegrate back from where
    1:24:46 they came from or they don’t have the skill set or they’re too old to go back.
    1:24:48 And they develop this kind of anger and this frustration.
    1:24:54 I was very lucky in that I was always engaging on kind of an international level with people.
    1:24:57 And I was able to go to like these publishing conferences because of the publishing company
    1:24:58 that I was part of.
    1:25:00 And I was able to kind of do, you know, art directors club stuff.
    1:25:03 And I was able to give little talks at universities about the books I was designing.
    1:25:08 I always felt like I had a tether to the greater world and I was able to use Japan as this incredible
    1:25:13 tool to uncompromisingly work on the work I wanted to do and to build up this asceticism,
    1:25:14 the sense of asceticism.
    1:25:18 But, you know, I went to Silicon Valley because at the end of my twenties, as I developed the sense
    1:25:21 of self-worth, I ran out of people that I wanted to collaborate with here.
    1:25:24 And I just wanted to work on a bigger scale with people that were thinking bigger.
    1:25:30 And Japan and Tokyo for all of its megalopolis-ness is a very provincial place.
    1:25:32 It does not think internationally.
    1:25:38 And if you want to kind of work on projects that are bigger and be around archetypes of people
    1:25:39 that are just thinking bigger, you kind of have to leave.
    1:25:43 So that was why I went to Silicon Valley and it was dovetailing with all those articles.
    1:25:47 And I developed this kind of a little bit of online celebrity and mystique.
    1:25:52 And that allowed me to join Flipboard as employee number like eight or nine, super early.
    1:25:56 And just learn, you know, Mike McHugh is this incredible guy.
    1:25:58 What was Flipboard for people who don’t know?
    1:25:59 Yeah, I know.
    1:26:00 It’s so long ago now.
    1:26:07 The iPad came out, Flipboard came out six months later, and it was the most beautifully designed
    1:26:09 social media magazine.
    1:26:12 It was a very big deal at the time.
    1:26:16 It was very, very buzz heavy, right?
    1:26:18 I mean, this is something people were talking about.
    1:26:23 It was the first app that needed a waiting list because the servers couldn’t handle people.
    1:26:25 It was the first waiting list app.
    1:26:28 It was like you’d give it your Twitter feed and it would create a magazine out of all the
    1:26:29 articles.
    1:26:30 And it was just pages flipped.
    1:26:31 Marcos Westkamp designed.
    1:26:32 It was just gorgeous.
    1:26:33 It was beautiful.
    1:26:38 It epitomized like there was the Berg group in London doing like future studies about what
    1:26:39 books could be.
    1:26:44 There was a push pop press people, Mike Mattis, doing experiments around digital design on the
    1:26:45 iPad.
    1:26:46 All these beautiful design experiments.
    1:26:51 And Flipboard was kind of part of that milieu of folks that were experimenting, right?
    1:26:52 And it was like, great.
    1:26:56 Yeah, this is like totally my wheelhouse of like digital publishing, book design, beautiful
    1:26:56 design.
    1:27:02 And I get to hang out with people who are the top, top, top of their class.
    1:27:06 Just incredible pulsing humans, like generous and brilliant.
    1:27:08 I mean, I moved out there.
    1:27:13 I moved out to a house two blocks from Steve Jobs, old Palo Alto.
    1:27:16 I had two roommates, these two guys, Stanford D school grads.
    1:27:17 We just graduated.
    1:27:18 They were 24.
    1:27:20 I was 30.
    1:27:22 I just turned 30 when I moved out there.
    1:27:23 D school is the design school.
    1:27:25 Design school at Stanford.
    1:27:29 These guys were such incredible people.
    1:27:35 I moved out there and I had gone from, I hadn’t realized what a dearth of hugs I had had in my
    1:27:36 life.
    1:27:38 Sorry, you mean in Japan?
    1:27:41 I had had no hugs.
    1:27:42 Hug withdrawal.
    1:27:42 Yeah.
    1:27:48 I got to this house in Palo Alto and it was just, these two guys, we had no furniture.
    1:27:51 Our refrigerator just had like hummus and kombucha in it.
    1:27:53 No one knew how to cook anything.
    1:27:56 And I was sleeping on a yoga mat for the first like two months.
    1:27:58 And then it’s a Tommy mat in this little background.
    1:27:59 Yoga mat.
    1:28:01 What a youthful back you have.
    1:28:02 So resilient.
    1:28:04 Just pure asceticism the whole way.
    1:28:09 And that house, living in that house with Enrique Allen and Ben Henretig, these two guys,
    1:28:10 and feeling their love.
    1:28:14 And these are two people who came from incredible families, full of love and brilliance.
    1:28:16 That was life-changing to me.
    1:28:19 I met up with Liz Danzig a couple months after I moved in there.
    1:28:22 We went to have pizza in New Haven at Sally’s, I think, a pizza.
    1:28:30 And Liz, after dinner, she took my shoulders and she just says, Craig, you are a different
    1:28:30 human.
    1:28:33 Because we had known each other since I was about 26.
    1:28:34 And I was 30.
    1:28:36 And I moved into this house.
    1:28:39 And it was like a sponge.
    1:28:44 I was so ready to accept this love of people and to work with these incredible people.
    1:28:47 And just, again, believe in that.
    1:28:48 Self-worth ratcheting up.
    1:28:54 But the entire time I was at Flipboard, every weekend, I was getting paid $30,000 a month.
    1:28:56 $25,000.
    1:28:56 Nice.
    1:28:57 Two years of Japan.
    1:29:03 No, I mean, again, the rent in Palo Alto was $1,000 a month for me, for my share of the house.
    1:29:04 I didn’t have a car.
    1:29:05 I just walked to the office.
    1:29:06 I was spending no money.
    1:29:08 I was like, this is great.
    1:29:10 I’m just going to bank all of this.
    1:29:12 This is like pure future freedom.
    1:29:13 That’s all I saw it as.
    1:29:18 I was like, and I told Mike McHugh, the CEO, I was like, Mike, look, I’m not out here to
    1:29:19 work at this company forever.
    1:29:24 I’m so hungry to do X, Y, and Z, all these things I want to work on, all these things I
    1:29:24 want to do.
    1:29:29 And being out there and being close to everyone, every weekend, I would book a hotel in San Francisco
    1:29:32 and I’d go up there and I’d lock myself in the hotel room from Friday night.
    1:29:34 I’d do a late checkout on Sunday.
    1:29:39 Every weekend, I would go up there and I would just write new essays about digital books and
    1:29:40 publishing.
    1:29:41 I couldn’t compromise.
    1:29:47 That part of me felt so, that writing part of me, the literary part of me, I could not
    1:29:47 compromise.
    1:29:52 That paycheck, one of the three most addictive substances, carbohydrates, heroin, and paychecks,
    1:29:53 right?
    1:29:54 That’s what they say, right?
    1:29:58 It’s like, and you feel it getting $30,000 a month.
    1:30:02 You feel that changing the programming, changing your chemistry.
    1:30:06 And I had spent all of my 20s building up this asceticism and building up this ability
    1:30:07 to be uncompromising.
    1:30:09 And I didn’t want that to be broken.
    1:30:12 And so I forced myself to just keep writing militantly.
    1:30:16 And by the end of, I spent 15 months at Flipboard.
    1:30:20 And towards the end of it, Liz was like, hey, you should apply for a writing fellowship.
    1:30:23 All the writing was connecting me to amazing people.
    1:30:26 I connected to Kevin Kelly because I was writing these essays.
    1:30:27 And I was giving a talk in New York City.
    1:30:30 Kevin Kelly is going to be a callback for later.
    1:30:31 He’s going to be a callback.
    1:30:35 And I was on stage giving a talk with the New York Times people about the New York Times
    1:30:35 app.
    1:30:36 And I was talking about digital publishing.
    1:30:39 And I got this email when I got off stage.
    1:30:41 And it was from this guy, Kevin Kelly, I’d never heard of.
    1:30:42 And I was like, who’s this guy, Kevin?
    1:30:45 Again, I just didn’t have, no one was teaching me about these things.
    1:30:46 I did not have a background.
    1:30:52 I didn’t, Silicon Valley, as much as like I admired it and wanted to be out there, I
    1:30:53 didn’t know the history of it.
    1:30:55 I showed it to someone.
    1:30:55 I was like, do you know this guy?
    1:30:57 And the person was like, you don’t know Kevin Kelly?
    1:30:59 He’s like, yeah, you should be with Kevin Kelly.
    1:31:00 And I met up with Kevin.
    1:31:03 And he was like, I like the way you think about publishing.
    1:31:04 Tell me about some tools.
    1:31:06 And I was like, who is this guy?
    1:31:08 It’s a good Kevin impersonation.
    1:31:13 Do you want to give just like two lines on Kevin, just for people who have not heard my
    1:31:14 multiple interviews with him?
    1:31:15 Yeah.
    1:31:18 I mean, he’s like the sage of the Valley, right?
    1:31:19 He’s just.
    1:31:22 Yeah, he’s got a big white Amish beard, built his own house.
    1:31:23 Amish beard, tiny guy.
    1:31:25 Tiny guy.
    1:31:26 Co-founder of Wired.
    1:31:27 Exactly.
    1:31:29 It goes on and on and on.
    1:31:35 He, along with Stuart Brand, are sort of like the Forrest Gumps of Silicon Valley, who’ve just
    1:31:36 been there for everything.
    1:31:37 Yeah.
    1:31:39 And so I’m following my nose.
    1:31:41 I’m like out here, I’m in the mix.
    1:31:42 I’m with these incredible people.
    1:31:45 I’m holding my own for the most part, but I keep writing.
    1:31:49 And the thing I notice is like the more I do the writing, the more it opens doors, the
    1:31:53 more it connects me to even more people who are the kinds of archetypes I want to be in
    1:31:53 my life.
    1:31:56 And like meeting Kevin was just a clear example of that.
    1:31:58 And I met Kevin probably eight months after I joined.
    1:32:04 And he’s like, come up to my house, let’s do a walk in Pacifica and just talk.
    1:32:05 And I was just like, oh my God, I went up there.
    1:32:06 I did that walk with him.
    1:32:09 And I was like, this is what writing does.
    1:32:15 Everything that’s happening in my life that is blowing my mind, that’s connecting to me
    1:32:18 to people who I wish I had known when I was a teenager, who I wish I had in my life when
    1:32:19 I was a kid.
    1:32:21 It’s all happening because of writing.
    1:32:24 And so I applied for this writing fellowship at McDowell.
    1:32:26 I was like, where should I apply, Liz?
    1:32:27 And she’s like, McDowell.
    1:32:28 And I was like, okay, great.
    1:32:29 I’ve never heard of McDowell.
    1:32:31 This is the oldest writing residency in America.
    1:32:35 One of the oldest in the world of like these kind of formal writing residency places.
    1:32:37 It’s the hardest to get into.
    1:32:38 I didn’t know any of this when I applied.
    1:32:40 I apply on a whim.
    1:32:44 I get in, which I’m still not sure how I got in.
    1:32:46 It was pure luck that I got in.
    1:32:50 And I use that as my baby, baby continue though.
    1:32:52 It feels like luck.
    1:32:56 And I use that as my way of being able to get out of the company.
    1:32:58 I didn’t know that was the way out.
    1:32:59 Okay, here we go.
    1:33:03 Because, you know, these things become like family and you feel terrible leaving them.
    1:33:04 And it upset a lot of people.
    1:33:05 I was one of the first people to leave.
    1:33:07 And I was like, Liz, it’s not you.
    1:33:08 It’s me.
    1:33:09 I need to do these other things.
    1:33:12 Wait, Liz was upset after recommending it to you?
    1:33:13 No, no, no.
    1:33:13 Liz wasn’t.
    1:33:14 Everyone at the company was.
    1:33:16 Liz wasn’t at the company.
    1:33:17 I was like, wait a second, Liz.
    1:33:18 That seems unfair.
    1:33:18 No, no, no, no.
    1:33:19 Okay, got it.
    1:33:20 Liz was in New York.
    1:33:23 Liz was founding the interaction design program at the School for Visual Arts.
    1:33:23 I see.
    1:33:26 Okay, I was trying to put it together because you said New Haven Pizza.
    1:33:30 I was like, is New Haven a neighborhood outside of where I think it is?
    1:33:30 Okay, got it.
    1:33:31 No, no.
    1:33:33 But the Flipboard people were super upset.
    1:33:37 And so that’s one of the difficult things is these aren’t easy conversations to have,
    1:33:37 to leave these things.
    1:33:41 I remember being like, okay, this is a great excuse.
    1:33:43 This is the most prestigious writing residency in America.
    1:33:48 And I need to go do this and I’m going to use it as a break, but it’s like a forever break.
    1:33:50 And I did that and I went out there.
    1:33:52 And again, connecting me to these archetypes, I’m out there.
    1:33:56 I get to this place and I’m just surrounded by Booker Award winners.
    1:33:58 Where is the writing residency?
    1:33:59 New Hampshire.
    1:34:00 New Hampshire.
    1:34:00 Okay.
    1:34:01 Up in New Hampshire.
    1:34:03 And you basically get a cabin.
    1:34:07 You’re out there from anywhere from a month to two months.
    1:34:10 They cook all of your meals.
    1:34:13 They deliver you lunch in a picnic basket to your cabin.
    1:34:18 A lot of the cabins have grand pianos and fireplaces.
    1:34:20 And it’s just this ideal.
    1:34:28 And you’re surrounded by the best composers and poets, artists, novelists, nonfiction writers.
    1:34:33 And I went out there and I met a few people, one of whom was this woman, Lynn Tillman.
    1:34:41 And from day one, it was just being so hungry and so ready and so accepting of being able to be around these people.
    1:34:43 I was just soaking it in.
    1:34:47 And one of the first books Lynn recommended to me was Dennis Johnson, Train Dreams.
    1:34:49 I’ve since gone on to read that book.
    1:34:50 It’s a novella.
    1:34:53 I’ve read that book probably 15, 20 times.
    1:34:54 I’ve mapped it out.
    1:34:57 There’s very few books I’ve actually sketched out.
    1:34:58 Why so impactful?
    1:34:59 Why so interesting?
    1:35:08 The language, the poetry of it, the story, the conciseness of it, the economy of the language.
    1:35:10 I mean, Dennis Johnson’s first and foremost a poet.
    1:35:11 He does novels as well.
    1:35:13 There’s a lot of people that fall into this category that I love.
    1:35:15 Like Dennis Johnson’s a big one.
    1:35:17 Ocean Vong is a more contemporary one.
    1:35:18 Ocean Vong.
    1:35:18 Oh, yeah.
    1:35:23 Mega poet who then catapulted into novel, autofiction land.
    1:35:27 Michael Andange, he’s first and foremost a poet.
    1:35:30 You read things like Coming Through Slaughter, and this is like a book of poetry.
    1:35:33 in a form of novel slash historical fiction.
    1:35:35 I mean, it’s just incredible.
    1:35:37 These are the things that spoke to me.
    1:35:43 I have to just selfishly hijack for a second here to recommend a book that I always hesitate
    1:35:48 to recommend because it fails for 9 out of 10 people, maybe 99 out of 100 people.
    1:35:56 And I failed reading it three times before I finally crossed the Rubicon, which is this scene
    1:35:57 in the book where there’s a talking fish.
    1:35:58 That’s all I’ll say.
    1:35:59 You got to get to the talking fish.
    1:36:02 But John Crowley, also a poet.
    1:36:05 Little Big is the name of the book.
    1:36:07 It checks the boxes that you’re talking about.
    1:36:10 So just a recommendation.
    1:36:11 Little Big by John Crowley.
    1:36:14 He takes a lot of time.
    1:36:18 There’s a lot of foreplay before you get the momentum needed, but I will recommend that one
    1:36:19 as well.
    1:36:21 So you’re there, train dreams.
    1:36:22 You’re getting your picnic baskets.
    1:36:29 I want to bookmark that to just ask the hotel rooms, booking the hotel rooms in San Francisco
    1:36:32 from, what was it, Friday to Sunday.
    1:36:34 Was that something you came up with on your own?
    1:36:36 Was that a recommendation from someone else?
    1:36:40 I’m very curious because I’ve done this before only a few times.
    1:36:44 I was inspired by Maya Angelou, who used to do this all the time for writing.
    1:36:49 Even though she had space at her house to write, she would go to a hotel and she would do this.
    1:36:52 How did that come about and why did you need to do that?
    1:36:57 I suppose maybe better than a yoga mat in a crowded apartment, but what’s the backstory?
    1:36:59 It’s a classic trope, right?
    1:37:03 I mean, the writer locked in the hotel room by the editor until he finishes the manuscript.
    1:37:04 It’s just the classic trope.
    1:37:08 And I was living in Palo Alto and I was like, I want to explore the city a little more.
    1:37:14 So I’d kind of write all day and then I’d go walk around at night, which maybe in San Francisco
    1:37:16 isn’t the smartest thing to do, but that was my strategy.
    1:37:18 It just, again, felt intuitive.
    1:37:21 Like, okay, it removes me from the scene.
    1:37:23 All my friends in California were in the bay.
    1:37:26 And so I could go to San Francisco.
    1:37:26 I didn’t know anyone.
    1:37:29 I could just be up there and there was a mystery to it.
    1:37:32 And I’d be in kind of like, I’d stay at like the Four Seasons, you know, and it would just
    1:37:35 kind of, there’d be this like, you know, cause I was making all this insane money.
    1:37:38 I was like, okay, I can spend three, $400 on a hotel room.
    1:37:38 Sure.
    1:37:39 Let’s go.
    1:37:40 This will be my treat.
    1:37:45 And I’d be in these kind of opulent, bizarre, kind of like very non-ascetic spaces, but the
    1:37:47 city would be out there and I’d just be working.
    1:37:52 And then I’d go walk in, you know, downtown kind of walking North beach at night.
    1:37:52 Jesus.
    1:37:53 Going into.
    1:37:53 I am legend.
    1:37:56 Going into weird.
    1:38:00 Little bars, you know, I still, I would still have like a whiskey every now and then.
    1:38:03 And it would just kind of like to be able to go out and be in the mix and be mysterious
    1:38:04 and kind of be on.
    1:38:05 Yeah.
    1:38:05 I don’t know.
    1:38:06 It all fed into being able to do the work.
    1:38:07 Wow.
    1:38:07 Dig it.
    1:38:08 Okay.
    1:38:10 So then flash forward.
    1:38:11 Yeah.
    1:38:15 One hell of a memento like montage that I’m painting here.
    1:38:20 Now fireplace, New Hampshire picnic baskets.
    1:38:22 What does that do for you?
    1:38:26 Like what does that fellow, and by the way, they’re going to hate me for this, but every
    1:38:29 time you say McDowell, I think of McDowell’s from coming to America.
    1:38:30 Sure.
    1:38:30 Sure.
    1:38:31 Oh yeah.
    1:38:32 The golden arches.
    1:38:33 We’ve got the golden them.
    1:38:36 But what does that do for you being a part of that?
    1:38:40 I mean, the biggest part was being around people who were doing quote unquote serious
    1:38:45 art and feeling like you had been selected to hang with them.
    1:38:48 And so the structure of it’s really great because basically you don’t talk to anyone
    1:38:52 from the moment you wake up until dinner and then dinner, you have to have, you’re forced
    1:38:55 to kind of eat with everyone, which is great because it’s like at the end of the day, you
    1:39:00 know, there’s kind of like a tether to reality out there outside of your book or your composition
    1:39:01 or whatever.
    1:39:04 We would have dinner and then we’d have very fierce ping pong competitions.
    1:39:08 But, you know, I, which would get sometimes almost like violent.
    1:39:12 Like there definitely were some friendships that were like broken up because of creative
    1:39:13 angst.
    1:39:19 It’s like nowhere to go, but ping pong, there’s very little like sexual activity as far as I
    1:39:22 could ascertain, but like there was a lot of ping pong, like sort of repression, like coming
    1:39:24 up with any of these things.
    1:39:30 It’s like being in a room with people doing great work, committing to great work and hearing
    1:39:33 them talk about it, hearing, talk about what they’d worked on that day, what they were struggling
    1:39:35 through again, it just set these archetypes.
    1:39:40 I mean, it just, that deficit I felt when I left and I got to school was just a deficit
    1:39:43 of archetypes, a deficit of templates of how to live and how to be in the world.
    1:39:50 And like each of these things, you know, from when I was age, basically 29, 30, 31, connecting
    1:39:54 with Kevin Kelly, being asked to give these talks, you know, going in the art director’s
    1:39:59 club is this weird little coda when I was 24, going to McDowell, hanging out with these
    1:40:03 people who are winning these incredible awards and working on great, really, truly great
    1:40:03 work.
    1:40:05 They were giving readings, you know, at night.
    1:40:08 And I was just like, oh my God, I can’t believe I’m here with these people, like reading
    1:40:09 this level of work.
    1:40:14 And it just feeds into that sense of, oh, maybe there’s value here and maybe I have something
    1:40:14 to bring to the table.
    1:40:16 That was the biggest takeaway.
    1:40:20 So I’ve got a couple of thoughts I’ll throw out for you, Craig.
    1:40:24 Number one is I suggest we just do two recordings.
    1:40:26 We’re not going to cram everything into this conversation.
    1:40:27 There’s no fucking way.
    1:40:27 Okay.
    1:40:29 And I don’t think we should try.
    1:40:32 I think we should just do two episodes so we can put them out very close together, maybe
    1:40:33 back to back.
    1:40:35 That’s my suggestion.
    1:40:38 Because we have so much to talk about and there’s no reason to rush it.
    1:40:39 There’s just zero reason.
    1:40:40 If you’re open to it.
    1:40:41 Sure.
    1:40:41 Yeah.
    1:40:42 That would be the first recommendation.
    1:40:50 And I think we get to, I mean, the huge walks are such a huge chapter and such an important
    1:40:50 chapter.
    1:40:53 And I think people will benefit from that so much.
    1:40:54 I think we get there.
    1:41:00 We will talk about the new book before we wrap, but we’re already at one hour, 45 minutes.
    1:41:03 So if you’re cool with it, I’d just say we do two.
    1:41:04 And maybe we record tomorrow.
    1:41:06 Maybe we record the day after and just…
    1:41:07 Perfect.
    1:41:08 Let’s do that.
    1:41:09 I think that’s what we do.
    1:41:09 Love it.
    1:41:10 Love it.
    1:41:12 And because people are going to want more.
    1:41:17 And trust me, folks, if you’re listening, you want the round two and you want to continue
    1:41:17 listening.
    1:41:22 But I want to ask you for the…
    1:41:24 I don’t know what label to apply here.
    1:41:27 For the creatives or aspiring creatives listening.
    1:41:35 And on some level, maybe I will put aside, and this is not to denigrate anyone who self-identifies
    1:41:41 this way, but content creators, because I think that can turn into like a shrimp farming exercise
    1:41:42 is where volume is the game.
    1:41:46 And I want to maybe just put that aside for a moment.
    1:41:53 But for people who are drawn to some art form, some medium, could be photography, could be
    1:41:55 writing, could be fill in the blank.
    1:41:57 You didn’t have an archetype.
    1:41:59 Let’s say you’re teaching a class.
    1:42:00 Now you’re the archetype.
    1:42:01 You’re up in front.
    1:42:02 You’re the sharka.
    1:42:06 Maybe you’re not as brutal, but you’re up there.
    1:42:15 What are the types of things that you would teach or focus on or assign as exercises or
    1:42:17 readings or anything else?
    1:42:20 What might be some of the ingredients in that class?
    1:42:25 All of the work that I’m most proud of and the work I’d say that is the first real work
    1:42:31 of mine that I feel like is truly me finding my groove, hitting my stride, has all happened
    1:42:33 in the last six years.
    1:42:36 And it’s all connected with walking.
    1:42:40 So if I was running a class, we’d be doing a lot of walks.
    1:42:48 Walking, I’d say all of this, meeting these archetypes, going to McDowell, working in Silicon
    1:42:53 Valley, getting all these hugs from Enrique and Ben, all of this was leading up to allow
    1:42:55 me to lean into the walking in the way that I did.
    1:43:02 And it was in the walk that I kind of found how to truly commit to the work.
    1:43:05 I know this sounds very woo-woo and weird.
    1:43:08 No, it’s not because I actually know more of the story.
    1:43:11 So yeah, people will get it when they get it.
    1:43:11 Yeah.
    1:43:11 Yeah.
    1:43:12 All right.
    1:43:13 Lots of walking.
    1:43:15 Lots of walking.
    1:43:19 I mean, honestly, a big part of, I think for most young people today is just getting offline,
    1:43:25 like just block the internet using like freedom, apps like freedom, turn your smartphone off.
    1:43:27 Don’t sleep with your smartphone in your bedroom.
    1:43:29 I mean, these are very easy things, but like most people don’t do them.
    1:43:31 I haven’t slept with a smartphone in my room.
    1:43:34 I haven’t slept with a phone in my room ever in my life.
    1:43:36 I’ve never had the phone in my room.
    1:43:38 Sometimes, you know, I lived in such small apartments.
    1:43:43 I just put it in like the kitchen, like on the stove, because that was the only other unit
    1:43:45 of my house that was not my bedroom.
    1:43:50 And it blows my mind that so many people have the smartphone in the room, just having it on
    1:43:50 the table.
    1:43:55 So like when I am in serious writing mode, when I need my deadline, I need to get stuff done.
    1:44:01 I have the phone in such a place that I will not look at it or touch it or engage with it
    1:44:02 until at least after lunch.
    1:44:04 That is the soonest I’ll touch it.
    1:44:09 And I feel palpably the chemicals in my mind shift as soon as I look at it, as soon as I
    1:44:12 touch it, as soon as I acknowledge it as an option.
    1:44:17 And I feel that those chemicals that get activated, the dopamine, whatever casino, those chemicals
    1:44:24 are 100%, 100% destructive of the creative impulse that allows people like Dennis Johnson to
    1:44:29 produce Train Dreams or to do that kind of deep poetic work, they’re at odds.
    1:44:32 And I think the thing you’re talking about like content creators, there’s a certain kind of
    1:44:34 ephemerality there.
    1:44:38 And like the work that I’m trying to do, and I think the work that speaks to me is not ephemeral.
    1:44:39 It’s immutable.
    1:44:41 It’s sort of out there.
    1:44:42 It’s the thing you keep coming back to.
    1:44:44 There’s nothing I like more than rereading books.
    1:44:49 I mean, it’s sort of like bad, I reread so many books, and I just keep coming back to
    1:44:50 them over and over and over again.
    1:44:55 And that to me is kind of the greatest gift of art, is to be able to rewatch things, to
    1:44:55 reread things.
    1:45:01 And when’s the last time you rewatched a YouTube short or something like that?
    1:45:02 You’re like, oh yeah, let’s go back, whatever.
    1:45:04 There’s like goofy things that you’ll rewatch.
    1:45:10 But this relationship over decades you can have with an object, with a story, I think is really
    1:45:10 powerful.
    1:45:12 And to me, that’s always been the thing.
    1:45:17 Besides Train Dreams, what books have you reread a lot?
    1:45:20 Annie Dillard’s Pilgrim at Tinker Creek.
    1:45:23 Pilgrim at Tinker Creek?
    1:45:25 Creek, yes.
    1:45:25 Okay.
    1:45:29 And it’s really frustrating because this is, I think, the first book she published.
    1:45:31 She was in her 20s when she wrote this.
    1:45:33 She went to live in this cabin.
    1:45:34 I think I see where this is going.
    1:45:39 She went to live in this cabin near Tinker Creek.
    1:45:47 And she just wrote the most beautiful, poetic, sort of diary, nonfiction, narrative, nonfiction
    1:45:49 description of what it was like being out there.
    1:45:54 You know, and it’s like, her book is, I don’t believe in mental blocks or like writer’s block
    1:45:55 or anything like that.
    1:45:58 If I wake up in the morning, make a nice cup of coffee.
    1:46:00 My phone is out of sight.
    1:46:01 I’m not thinking about any of that crap.
    1:46:02 I’m not looking at notifications.
    1:46:04 Make this nice cup of coffee.
    1:46:07 I’m smelling these beautiful Ethiopian beans.
    1:46:11 If I sit down, if I’m like, oh, I don’t really feel like writing or I don’t feel like the
    1:46:13 juices, I pick up Annie Dillard.
    1:46:15 I literally flip to any page.
    1:46:16 I read two paragraphs.
    1:46:20 I can’t stop myself from running over and starting writing.
    1:46:24 It activates something in my brain so strongly, so immediately.
    1:46:25 I love it.
    1:46:27 I mean, like, I’ve never met her.
    1:46:31 I would love to buy her a beautiful steak dinner, if that’s the sort of thing she’s,
    1:46:33 I don’t eat steak, but maybe she does.
    1:46:34 I feel like that’s the thing you’re supposed to buy people.
    1:46:36 I’d love to buy her an amazing dinner.
    1:46:42 I feel she is, her book, her writing, her voice, her way of looking at the world, her
    1:46:46 way of showing me what’s possible in terms of like creativity of prose, of looking at the
    1:46:49 most mundane thing and making it so beautiful and quirky and weird.
    1:46:54 The opening scene of a cat with blood on its paws, walking over the blanket and her waking
    1:46:57 up to find that, you know, it’s like little sort of flower petals.
    1:47:00 It’s like just all of it, finding that beauty.
    1:47:04 That is so infused how I try to engage with the world when I’m out on my big walks.
    1:47:05 I love it.
    1:47:11 And my, my thing now is I try to find first editions of these books and then I go through
    1:47:13 and I try to mark them up again.
    1:47:17 I love, there’s nothing I love greater than marking up a first edition because I think
    1:47:19 that’s the greatest honor you can give to a book.
    1:47:21 Like this idea of being precious with it.
    1:47:22 Like, what am I going to do?
    1:47:26 Like hold on to this stupid thing for 30 years and sell it and like give my stepdaughter like
    1:47:28 200 bucks that I got for this first edition.
    1:47:33 So she can buy like a bowl of ramen or something, which is like 200 bucks in 30 years.
    1:47:34 It’s like, no, like what?
    1:47:37 Like mark up the books, my books.
    1:47:41 Like if you buy my books, please write in them, dog ear them, like use them.
    1:47:45 That’s, that is the greatest part of like them as objects is like kind of putting your imprint
    1:47:49 on it and then coming back to it year after year, decade after decade, coming back to these
    1:47:50 things.
    1:47:52 So anyway, Annie Dillard, Pilgrim at Tinker Creek.
    1:47:53 So moving.
    1:47:56 Lynn Tillman, one of the people I met at McDowell, any of her stuff.
    1:48:01 She has a great book that just came out called Thrilled to Death, which if you’re going to start
    1:48:03 anywhere with Lynn, she’s so funny.
    1:48:06 She is so no bullshit.
    1:48:08 I love her so much.
    1:48:10 Like just as a human, I love her voice.
    1:48:12 You can look up how old she is on Wikipedia.
    1:48:13 She’s in her seventies.
    1:48:17 She’s been in the same East village apartment for like 40 years.
    1:48:21 She is this like institution of the New York literary community.
    1:48:24 And you just feel her pulsing with that New York voice.
    1:48:26 And it’s so funny and incredible.
    1:48:29 And this Thrilled to Death is a collection of her short stories over her entire career.
    1:48:30 And it’s amazing.
    1:48:31 It’s amazing.
    1:48:32 Stuff like that.
    1:48:36 Other contemporary writers, Sam Anderson, who writes for the New York Times Magazine.
    1:48:39 Sam Anderson is amazing.
    1:48:42 He also, his favorite book is Pilgrim at Tinker Creek.
    1:48:45 He has the most generous, hilarious voice.
    1:48:50 He just wrote this incredible narrative nonfiction piece for the magazine about the legend of Leatherman,
    1:48:52 who is this guy who roamed.
    1:48:59 He walked this circle in Connecticut in the 1800s and he wore a suit of leather and he became folklore
    1:49:05 of like all these towns and like people would like give him like bread and like give him coffee.
    1:49:11 And like, he got so sick, he couldn’t chew things and he would like dip everything in coffee and he’d eat cakes by dipping him in coffee.
    1:49:14 I’ve known Sam for like six or seven years.
    1:49:16 Again, we connected because of writing.
    1:49:23 Again, like literally everyone in my life that I love, that I want to hug, that I’ll die for, that I want to protect with all of my life force.
    1:49:26 It’s all connected to writing, all of it, every single thing.
    1:49:27 It’s like shocking.
    1:49:28 So it’s easy.
    1:49:30 You know, you asked early, why books?
    1:49:32 You know, like an hour ago, you asked me, why am I doing books?
    1:49:42 And it’s like, it is just undeniable that a fullness of life that I find is found through the writing and who that connects me with and the adventures it brings me on.
    1:49:55 Well, let’s talk about your own writing and specifically, let’s talk briefly about things become other things and then we’ll not try to cram too much into this.
    1:49:56 I mean, we’ve covered a hell of a lot of ground.
    1:49:57 We’re already at two hours.
    1:49:59 So let’s talk.
    1:50:00 You don’t have to be sorry.
    1:50:03 I mean, this is what I want when you’re like, well, I’ll truncate this.
    1:50:04 I’m like, don’t truncate it.
    1:50:06 This is not TikTok.
    1:50:07 This is long form.
    1:50:16 So I want to encourage my listeners to engage with long form, because if you’re playing the short game, even as a consumer, you are training yourself.
    1:50:22 You are being trained, maybe is a better way to put it, to become something that I’m not sure you want to become.
    1:50:24 So things become other things.
    1:50:29 Tell me and tell us about things become other things.
    1:50:33 It’s my forthcoming book coming out with Random House.
    1:50:36 So this is a huge leap for me.
    1:50:38 I’ve always been fiercely independent.
    1:50:49 I produce my own books that are kind of fine art editions that sell for a hundred bucks a copy that are printed and bound in Japan, like I showed earlier, silkscreen, foil stamps, stuff like that.
    1:50:52 But I was working on this story for this book.
    1:50:59 And this book is about a walk I did during COVID on the key peninsula of Japan, which I’ve been to many, many, many, many times.
    1:51:01 And this is the peninsula south of Kyoto.
    1:51:07 So if you look at Honshu, I describe it in the book as the dangling penis of Japan, this peninsula.
    1:51:14 So Honshu, for people who don’t know, do you want to just lay out the main islands of Japan so people know where we are?
    1:51:16 So you have Hokkaido up at the top.
    1:51:20 Then you have Honshu, which is the big banana with the little dangly penis, which is the peninsula.
    1:51:25 You’ve got next to the penis, you’ve got Shikoku, which is where the 88 temples pilgrimage is.
    1:51:30 And then next to that, you’ve got Kyushu, which is kind of the bottom part of Japan.
    1:51:33 And then far away, you’ve got Okinawa.
    1:51:36 But the key peninsula is south of Kyoto, south of Osaka.
    1:51:41 It’s Miei and Wakayama in Nara, southern part of Nara prefectures.
    1:51:45 And I’ve been going there for about 12 years, 13 years.
    1:51:48 And I’d say that most of my walks have taken place there.
    1:51:50 I’ve walked thousands of kilometers of the peninsula.
    1:51:54 And probably my most profound walk happened during COVID, the height of COVID.
    1:51:58 It was 2021, Japan was still locked down.
    1:52:00 We still didn’t know where this was going.
    1:52:04 Vaccines, I think, had not even arrived here yet.
    1:52:07 May of 2021, we didn’t have vaccines in Japan yet.
    1:52:09 They came in July, July, August.
    1:52:11 I was like, well, I’m going to go on a big walk.
    1:52:12 It’s like, I’m being careful.
    1:52:13 I’m tested.
    1:52:15 I’m not going to spread anything.
    1:52:18 I went on this walk and I did, it was about 600 kilometers.
    1:52:20 It took about a month.
    1:52:22 And I was writing.
    1:52:25 And we can talk about my walking and writing practice.
    1:52:28 I have this whole ascetic practice connected with how I walk and how I write.
    1:52:34 But this walk in particular, I was writing every day, two, three, 4,000 words, photographing
    1:52:35 every day.
    1:52:36 And I was thinking about life.
    1:52:44 And one of the things I started to reflect on, partially because in this COVID moment, where
    1:52:47 I think for a lot of folks, it was this moment of reflection.
    1:52:48 Everything slowed down.
    1:52:49 Everything stopped.
    1:52:53 And it was the first time as an adult, I went back to my childhood.
    1:52:56 I thought back to this childhood friendship I had.
    1:53:00 As I was walking the peninsula, I’d see little kids every now and there aren’t that many kids
    1:53:02 left in Japan, certainly not on the peninsula.
    1:53:06 And I’d see little kids every now and then coming back from school at the end of the day.
    1:53:12 And it started me thinking about this friendship I had with this kid, Brian, when I was in elementary
    1:53:12 school.
    1:53:13 He was my best friend.
    1:53:15 He was the closest thing to a brother I had.
    1:53:19 And we grew up side by side in elementary school.
    1:53:23 And I happened to test a little bit better than he did.
    1:53:26 And it kind of put me on this different track.
    1:53:28 We still had a gifted program back then.
    1:53:28 I was lucky.
    1:53:31 I was able to go into the gifted program because I tested a little better.
    1:53:34 That exposed me to computers.
    1:53:38 They had one Commodore 64 or something, and I used Logo Writer, and that got me thinking
    1:53:38 about Brian.
    1:53:44 It’s like, you see how these things kind of compound, these small chances, these small
    1:53:45 lucks, these small opportunities.
    1:53:47 And I got them, and Brian didn’t get them.
    1:53:50 And by the end of high school, we were so separated.
    1:53:55 My high school was called out during the first Trump administration by Betsy DeVos.
    1:53:57 I think that was the secretary of education.
    1:54:01 She called out my high school as one of the worst high schools in America, like on a national
    1:54:02 speech.
    1:54:09 And my friend Brian was going to the high school that bad kids went to that couldn’t
    1:54:10 hang in my high school.
    1:54:11 So it’s like, you can imagine where Brian was.
    1:54:13 And we graduated high school.
    1:54:16 And just a few weeks after he graduated, he was murdered.
    1:54:27 And that murder, that loss, we basically stopped talking after middle school just because of,
    1:54:31 you know, you get separated and then your friend groups change.
    1:54:31 Yeah, you drift.
    1:54:33 You don’t know how to bridge that gap.
    1:54:36 You don’t have the emotional intelligence as a kid to think about that gap.
    1:54:40 And I always thought at some point we would be able to reconnect.
    1:54:51 And half of my childhood lived in half of my childhood was losing this brother and being adopted again.
    1:54:53 Like, what does blood mean?
    1:54:55 You know, how does family get created?
    1:54:57 And he was absolutely as much of a brother as anyone.
    1:55:05 And I tried to engage with our friendship, our brotherhood in short stories.
    1:55:11 Actually, the first short story I ever had published was published when I was 18 at university in this national writing competition.
    1:55:15 And it was a short story about me and Brian and some of our antics.
    1:55:18 And so there was an impulse in me to write about him, but I didn’t know how to.
    1:55:20 And I tried a couple more times in my early 20s.
    1:55:21 It never worked.
    1:55:24 And then on this walk, I started thinking back about him.
    1:55:28 And it just, it was the right time.
    1:55:31 And so I basically ended up doing this walk.
    1:55:32 I wrote about this walk.
    1:55:37 And Brian snuck into the narrative in a way that I did not expect.
    1:55:43 So this book is about, it is this walk, but it’s also about our friendship, our childhood.
    1:55:46 It’s about being failed by the systems.
    1:55:48 Like, why were we cleaved apart?
    1:55:50 Why, you know, we’re side by side in first grade.
    1:55:58 How should two kids side by side end up in a position where I feel like I have to run away halfway around the world and he gets murdered?
    1:56:02 And it’s like him getting murdered wasn’t, the crazy thing is that wasn’t a big shock.
    1:56:05 When you saw kind of what was, you know, there were gangs.
    1:56:12 We had a, the head of security, we had like security guards in my high school, you know, like people, you know, there was like, whatever.
    1:56:13 We didn’t have metal detectors.
    1:56:18 We weren’t quite at like Baltimore, the wire level of like intensity, but it was like serious.
    1:56:20 You couldn’t wear certain colors because they were gang related.
    1:56:27 You know, in the head of security, it turns out, uh, the FBI busted in one day and like tackled him, arrested him.
    1:56:29 It turns out that he was a bank robber.
    1:56:33 It’s like, it was just insane.
    1:56:33 Right.
    1:56:41 So, so like the book just meditates on the fact that like me and Wakayama are both working class in industry.
    1:56:54 That have lost the industry have lost the workers have lost the jobs and yet there is a foundational social support network in place where the people aren’t falling as far as I saw people fall.
    1:56:59 And certainly people aren’t getting murdered and certainly people aren’t, you know, joining gangs or whatever.
    1:57:02 And certainly people aren’t dealing with opioid crises and things like that.
    1:57:07 And so it’s a joyous memory of this friendship I had with Brian.
    1:57:11 And it’s also like this elevation of all these wonderful characters I meet on the peninsula.
    1:57:12 I love everyone I meet.
    1:57:13 I’m talking to fishermen.
    1:57:14 I’m talking to old farmers.
    1:57:22 I’m talking to women, you know, who are running old cafes, Kisaten, you know, in the, in the countryside who are super surly and chain smoking.
    1:57:27 And I’m like, you know, the first person who’s come in in days, you know, and they’re just like, sure, come on in.
    1:57:30 I ain’t got no toast, but I got a lot of cigarettes and coffee for you, kid.
    1:57:32 You know, that sort of thing.
    1:57:34 And I just love all these people.
    1:57:37 And it’s a book about elevating who they are, elevating this peninsula.
    1:57:45 And the paths I’m walking are these thousand-year-old, 2,000-year-old pilgrimage routes and the history.
    1:57:48 You know, I’m walking past stone markers that are 2,000 years old.
    1:57:49 I’m walking past pilgrim graves.
    1:57:56 I’m going to these, you know, the holiest shrines, these foundational myth shrines of Japan, Issei Jingu.
    1:57:58 I’m walking, you know, down past Kumano.
    1:58:04 I’m walking past the most holy rock, the foundational rock where the sun goddess was born from.
    1:58:08 You know, it’s like, so this history of the country comes from this peninsula.
    1:58:11 It’s so atavistic in so many ways.
    1:58:15 And so it’s a book about celebrating that, celebrating the people who live there, celebrating the industry,
    1:58:22 and celebrating this beautiful friendship I had with this kid, Brian, because no one is going to be able to remember him like I can.
    1:58:25 And I feel like I had a duty to remember this guy.
    1:58:27 When does the book come out?
    1:58:30 It comes out May 6th.
    1:58:36 The reason why it’s coming out with Random House is I just felt like this story deserved a bigger platform than I could give on my own.
    1:58:43 And so I kind of went around and I was able to connect with an amazing editor who really got the book.
    1:58:47 She, you know, helped me elevate it to a place that I couldn’t have gotten into on my own.
    1:58:51 And I hope through Random House, they’re going to make a lot more books than I could make.
    1:58:53 It’s going to cost a lot less than my books cost.
    1:59:00 My goal is to really expand the ideas of, you know, my walking, my walking practice.
    1:59:04 I write about my walking practice in this, but also just exposing this part of Japan.
    1:59:14 Like you are not going to be able to go and engage with this part of Japan on your own unless you’ve lived here for a long time and could speak the language and can understand the dialects and get the history.
    1:59:20 You’re not going to be able to show up and go to this place and kind of dig in it in the way that I’ve been able to in this book for you.
    1:59:25 And so, you know, like whatever, William Gibson blurbed it for me.
    1:59:29 And that was like the hand of God coming down and saying, yes, I approve of your work.
    1:59:34 And, you know, it’s about this illuminating this part of Japan that you’re not going to have access to.
    1:59:35 I’m proud of the book.
    1:59:37 I’m proud of where we got it.
    1:59:39 And I’m excited, so excited for people to read it.
    1:59:41 And I want to engage with people about it.
    1:59:43 Amazing.
    1:59:43 All right.
    1:59:47 So for people who don’t know William Gibson, who is William Gibson briefly?
    1:59:56 I mean, he has a quote that people see in Silicon Valley quite a lot, which is pulled from Neuromancer, I believe, which is the future is already here.
    1:59:57 It’s just unevenly distributed.
    2:00:02 Something along those lines might be from that book, but legendary writer.
    2:00:08 Basically, whatever, the progenitor of cyberpunk to a certain degree.
    2:00:15 But also, he’s a guy who has seen, I think, the coolness of Japan before most of the world saw the coolness of Japan.
    2:00:18 And he’s written great books that involve Japan, like Pattern Recognition.
    2:00:19 It’s an incredible book.
    2:00:21 I read it like once every couple of years.
    2:00:22 It’s beautiful.
    2:00:23 There’s a lot of poetry in it.
    2:00:24 It’s a cool story.
    2:00:30 And it captures this like quirky early 2000s Japan, which is really cool.
    2:00:32 So anyway, so William Gibson, he’s a big deal.
    2:00:34 Yeah, he’s a big deal.
    2:00:35 It was pretty cool.
    2:00:35 That’s so fun.
    2:00:36 Yeah.
    2:00:40 And for people who are listening, I checked on this.
    2:00:42 So Things Become Other Things.
    2:00:43 Beautiful cover.
    2:00:46 I’m sure the writing is beautiful.
    2:00:49 I encourage people to read everything they can of yours.
    2:00:52 And it is available for pre-order.
    2:00:54 So go pre-order the book.
    2:00:56 You will not regret having this book.
    2:00:58 I can say that with very, very high degree of confidence.
    2:01:01 And I very rarely, maybe ever say something like that.
    2:01:09 But having a number of your books behind me, maybe about a bookshelf behind the wall that
    2:01:14 is behind me and having spent time with you, having watched you write, you glossed over
    2:01:18 something that we’ll talk about in part two, but two to three to 4,000 words a day.
    2:01:20 What the fucking hell?
    2:01:24 After walking 30 kilometers.
    2:01:26 Yeah, that is a lot of words.
    2:01:28 You and Brandon Sanderson.
    2:01:29 What am I going to do with you guys?
    2:01:30 So we’ll talk about that.
    2:01:38 Where else can people find you if they want to dip their toe into Modland and get a taste?
    2:01:40 Craigmod.com.
    2:01:41 Craigmod.com.
    2:01:44 You know, in service for 23 years.
    2:01:44 No, I think that don’t matter.
    2:01:46 In service.
    2:01:49 The big thing I do that’s enabled a lot.
    2:01:52 And again, like to maintain this fierce independence.
    2:01:57 And we can talk about the Random House deal in part two as well, because there’s some interesting
    2:02:00 things about it that actually dovetails with what Brandon was talking about as well.
    2:02:05 I have a membership program called Special Projects that have been running now for six years
    2:02:06 since 2019.
    2:02:10 And that combined with the walking.
    2:02:14 And actually, that gave me the permission to start committing to these big walks.
    2:02:17 So it’s like everything builds on everything else.
    2:02:19 Slowly, slowly, slowly, slowly, slowly.
    2:02:22 And then you realize you’ve kind of created this pretty big ladder of stuff.
    2:02:29 And so the membership program, if you join that, not to like shill, but the membership program
    2:02:35 gives you access to all of the archives of all the writing I’ve done on my walks.
    2:02:42 And 120 hours of videos where I run board meetings every six months, and I talk about what I’ve
    2:02:46 done, the projects I’ve worked on, how they’ve gone, what we’re going to do in the next six
    2:02:46 months.
    2:02:48 And then I filled Q&As from the members.
    2:02:50 And they’re incredible Q&A.
    2:02:51 I’m so lucky.
    2:02:52 My members are smart.
    2:02:54 They ask great questions.
    2:02:55 They’re creative.
    2:02:56 They’re wonderful people.
    2:02:58 And so you get kind of access to this huge archive.
    2:03:04 And the whole reason I make everything I do in the membership program is me speaking to
    2:03:09 myself when I was 20 and desperate and hungry and drinking myself into the pavement and wishing
    2:03:13 I had an archetype, wishing I had some kind of flashlight to show me how to do the work
    2:03:14 I want to do.
    2:03:16 This is me wishing I could give this to myself back then.
    2:03:18 And so it’s free for students.
    2:03:20 If you’re a student, you just email me and say, I’m a student.
    2:03:21 You get it for free.
    2:03:25 I’m very loose about what constitutes a student.
    2:03:27 If you think you’re a student, you’re probably a student.
    2:03:29 Just email me and say, hey, I’m a student.
    2:03:30 I believe you.
    2:03:33 I’ve had people send me photos of their student IDs.
    2:03:34 Don’t send me a photo of your student ID.
    2:03:35 It’s free.
    2:03:37 I’m happy to give you those memberships to give access to that stuff.
    2:03:42 But what the membership allows me to do by keeping some of the stuff behind a curtain
    2:03:46 is I can be a little more vulnerable than when I’m out in front of my big newsletters where
    2:03:48 I send out to 50,000 people or 60,000 people or whatever.
    2:03:53 When it’s a smaller group, I’m able to be more vulnerable, more honest, and the Q&As
    2:03:54 and stuff like that feel a little more intimate.
    2:03:59 I create a little bit of artificial scarcity, artificial friction to enable us to have a deeper
    2:04:00 conversation, I hope.
    2:04:03 And people can find that at craigmod.com as well?
    2:04:05 craigmod.com slash membership.
    2:04:07 That’s where people can find it all.
    2:04:12 So we were going to discuss so many things, and we are going to discuss those things in round
    2:04:12 two.
    2:04:21 One of them is the membership community because you have very clear rules that also make it
    2:04:28 vibrant and prevent it from becoming a monster you need to feed that consumes rather than enables
    2:04:30 your creative life.
    2:04:32 You’ve figured it out over time.
    2:04:34 And we are going to talk about that.
    2:04:36 There are so many things we’re going to talk about.
    2:04:40 It was just foolish of me to think that we would be able to cover all of it in two hours.
    2:04:41 Fucking ridiculous.
    2:04:42 There’s no way.
    2:04:45 So anyway, go ahead.
    2:04:47 You were like, hey, let’s start with eight years old.
    2:04:51 I knew there was, I don’t want to say a risk.
    2:04:58 I knew there was a possibility, distinct possibility that that would take us afield, but we never
    2:05:03 would have gotten to being possessed by demons if spirits.
    2:05:12 I’ll be, I don’t want to smack talk whatever happened to end up in you when you were cradling
    2:05:15 some invisible object asleep overseas.
    2:05:17 But this is the fun of long form for me.
    2:05:18 Yeah.
    2:05:18 Right?
    2:05:22 Because I don’t want to know exactly where it’s going.
    2:05:25 So much of my life is regimented.
    2:05:26 So much of it is planned.
    2:05:33 There are so many times when I execute to spec and part of what I’m trying to inject
    2:05:37 more in my life, whether it’s playing with fiction and just starting with a few characters
    2:05:42 in a scenario and letting it rip or having conversations like this, especially with someone
    2:05:47 I’ve spent time with, is ending up in unexpected corners.
    2:05:49 There’s so much to that.
    2:05:54 And it’s similar in a sense, I mean, this is perhaps not the best comparison, but when
    2:06:00 you say all of the best things or so many of the beautiful relationships have all come
    2:06:05 from your writing, part of that is not over planning, right?
    2:06:12 You focus on the work, you create beauty and quality, and then you release it into the wild
    2:06:13 and you see what happens.
    2:06:14 It becomes theological.
    2:06:15 It really is.
    2:06:16 Yeah.
    2:06:16 Yeah.
    2:06:18 It’s totally faith-based.
    2:06:25 I mean, I mean, what creative practice is and what great creative practice isn’t.
    2:06:31 I mean, my favorite moment of a documentary about photographers is the Sally Mann documentary.
    2:06:32 How do you spell that?
    2:06:33 Sally Mann.
    2:06:35 S-A-L-L-Y, Sally.
    2:06:36 Huh?
    2:06:41 And then a woman, M-A-N-N, I think, is her last name.
    2:06:41 Got it.
    2:06:45 And she, yes, if I say it fast, it sounds Salomon.
    2:06:48 Sally, no, Sally Mann.
    2:06:53 You know, she has all these gorgeous ethereal black and white photos of her family that
    2:06:55 she took and she gained so much notoriety.
    2:06:59 And anyway, there’s this documentary about her and in the middle of it, she’s working on
    2:07:02 a new set of works and she’s getting rejected by galleries.
    2:07:09 She has this total breakdown and you just go, oh my God, someone like Sally Mann at the peak
    2:07:12 of her career can still have a breakdown.
    2:07:14 Like it really is so theological.
    2:07:17 This belief, you just have to believe and keep pushing and keep pushing.
    2:07:21 And she, you know, she pushes through it and she creates some great work and whatever has
    2:07:22 a great show and blah, blah, blah.
    2:07:24 You have to cultivate that belief.
    2:07:28 Having your cost of living be a thousand bucks a month for everything all in is an easy way
    2:07:30 to help cultivate that belief.
    2:07:33 It’s like you could be, you could be uncompromising about it.
    2:07:34 Mm-hmm.
    2:07:40 All right, Craig, we are going to very quickly record and release a round two.
    2:07:44 Everybody who’s listening to this should tune in for that for sure.
    2:07:45 My God.
    2:07:49 I mean, honestly, in part because I’ll just give people a quick teaser.
    2:07:54 With the exploratory bullets, and I ask all guests to send ideas for exploratory bullets,
    2:07:59 we literally didn’t get to effectively any of them, right?
    2:08:05 I mean, the huge walks, walking as a tool for focus, reclaiming attention, your rules for
    2:08:11 walking, the art of slowness, your wild, strange celebrity in Japan around mid-sized cities
    2:08:20 didn’t get to that, the Kevin Kelly saga continues, we did not get to that, the very wild, incredible
    2:08:27 stories related to adoption, sort of adult chapters, all of that and more.
    2:08:31 We’re going to cover tons and tons, and I promise everybody I won’t start at eight years
    2:08:35 old, so we’ll stick to the script a little bit more.
    2:08:41 Craig, at least for this conversation, anything else you would like to say?
    2:08:47 Any comments or anywhere you’d like to point the people listening?
    2:08:52 It’s difficult because it’s like the people who probably need to hear these things won’t
    2:08:55 be listening to this podcast or maybe don’t even know this podcast exists.
    2:08:59 So that’s often sometimes the difficulty in getting information to folks.
    2:09:06 But I think the residencies, artist residencies, are one of the coolest things that we have.
    2:09:12 And most people overlook them or think that the bar to entry is so insurmountable that like,
    2:09:13 why should I even try?
    2:09:17 Go out and there are huge lists.
    2:09:21 And once you start to crack the code, once you start applying, and you should aim to get
    2:09:22 rejected by a billion of them.
    2:09:25 But once you get into one or two of them, you start to understand the code a little more.
    2:09:29 And my God, they’re so much fun and so interesting.
    2:09:34 And they are such a way to level up your practice, whatever your practice might be,
    2:09:38 to be surrounded by people who are also committing themselves to it, working hard,
    2:09:40 and providing unexpected archetypes.
    2:09:45 I’ve had so many great friendships come out of, I’ve done McDowell, VCCA,
    2:09:49 Tin House, Ragdale, as a few of them.
    2:09:52 And all of them, I’ve come out with just amazing friendships.
    2:09:54 And I’ve got a lot of great work done, too.
    2:09:55 So please go investigate.
    2:10:03 And if you’re a rich mother effer listening to this thing, donate to support these things.
    2:10:07 I mean, these are incredible, incredible institutions that don’t require a lot of money
    2:10:08 to have a huge impact.
    2:10:12 And so being able to provide more scholarships and things like that, it’s pretty powerful.
    2:10:13 Pretty powerful stuff.
    2:10:14 Love it.
    2:10:15 All right, everybody.
    2:10:16 The end.
    2:10:19 CraigMod, CraigMod.com.
    2:10:20 You can find all things there.
    2:10:23 And so nice to see you, bud.
    2:10:24 You too.
    2:10:24 It’s been a minute.
    2:10:26 And we will…
    2:10:26 See you tomorrow.
    2:10:29 Yes, see you tomorrow.
    2:10:33 And for people listening, of course, we’ll link to everything we discussed in this episode
    2:10:36 of Tim.blog.podcast.
    2:10:42 There will not be another person with the last name Mod, so you can search for CraigMod,
    2:10:44 and he will pop right up, of course.
    2:10:49 And until next time, which will be pretty soon, round two with Gregor, be just a bit kinder
    2:10:53 than is necessary to others and to yourself.
    2:10:57 We’ll talk more about cultivating a rational belief and faith in oneself in round two.
    2:11:00 Until then, thanks for tuning in.
    2:11:03 Hey guys, this is Tim again.
    2:11:08 Just one more thing before you take off, and that is Five Bullet Friday.
    2:11:12 Would you enjoy getting a short email from me every Friday that provides a little fun before
    2:11:13 the weekend?
    2:11:18 Between one and a half and two million people subscribe to my free newsletter, my super short
    2:11:19 newsletter called Five Bullet Friday.
    2:11:21 Easy to sign up.
    2:11:21 Easy to cancel.
    2:11:27 It is basically a half page that I send out every Friday to share the coolest things I’ve
    2:11:31 found or discovered or have started exploring over that week.
    2:11:33 It’s kind of like my diary of cool things.
    2:11:38 It often includes articles I’m reading, books I’m reading, albums perhaps, gadgets, gizmos,
    2:11:44 all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast
    2:11:50 guests and these strange esoteric things end up in my field and then I test them and then
    2:11:52 I share them with you.
    2:11:57 So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head
    2:11:59 off for the weekend, something to think about.
    2:12:03 If you’d like to try it out, just go to Tim.blog slash Friday.
    2:12:06 Type that into your browser, Tim.blog slash Friday.
    2:12:09 Drop in your email and you’ll get the very next one.
    2:12:10 Thanks for listening.
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    Craig Mod is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York Times, The Atlantic, Wired, and more.

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