Author: Guy Kawasaki’s Remarkable People

  • AJ Jacobs: The Constitution Comes Alive

    AI transcript
    0:00:12 I’m Guy Kawasaki and this is Remarkable People.
    0:00:15 We are on a mission to make you remarkable.
    0:00:19 And today we have a second mission, which is to make you laugh.
    0:00:24 Because helping me in this episode is AJ Jacobs.
    0:00:30 He is an author and journalist known for his, shall I say, immersive experiments.
    0:00:36 As well as his New York Times bestselling books, his first book, The Know It All, chronicled
    0:00:40 his quest to read the entire Encyclopedia Britannica.
    0:00:46 Another New York Times bestseller, The Year of Living Biblically, detailed his experience
    0:00:49 following the Bible’s rules for a year.
    0:00:57 AJ’s other books include Drop Dead Healthy, My Life as an Experiment, and It’s All Relative.
    0:01:00 But today we’re talking about his very latest book.
    0:01:07 It’s called The Year of Living Constitutionally, which means, and I’m not making this up,
    0:01:13 that he tried to live one year within the context of the Constitution’s original meaning.
    0:01:20 By the way, he did not take any private plane rides because that wasn’t in the original
    0:01:21 Constitution.
    0:01:26 But let’s just say that it gets very interesting when he carries around a musket.
    0:01:29 You don’t want to miss this episode.
    0:01:36 And when I heard the story of AJ Jacobs, it was so strange and so funny.
    0:01:43 I had to talk to his wife because, oh my God, I wanted to hear what she says about living
    0:01:46 constitutionally and biblically.
    0:01:51 And then I suggested that he take one year and live magally, but I don’t think he’s
    0:01:53 gonna take me up on that challenge.
    0:01:56 So I’m Guy Kawasaki.
    0:01:58 This is Remarkable People.
    0:02:07 And now here’s the remarkable and extremely funny, AJ Jacobs.
    0:02:11 Do you still have the pillory?
    0:02:12 I do.
    0:02:13 I do.
    0:02:17 It is under my bed, and it is very well crafted.
    0:02:23 It’s made of wood, and you are welcome to borrow it anytime you want.
    0:02:27 For those of you listening who don’t know what a pillory is, because I didn’t until
    0:02:33 I read AJ’s book, this is the stockade thing, where you put your head in and you put your
    0:02:36 arms in and you’re locked in the stockade.
    0:02:37 Exactly.
    0:02:41 They have gone out of style in the United States, thankfully.
    0:02:47 But since I was writing a book about trying to live like they lived in the 18th century,
    0:02:50 I figured I should try to get one.
    0:02:53 And you can still buy them on Etsy.
    0:02:59 They are handmade, and I thought I would try one out, and it’s not my favorite.
    0:03:00 It’s not my thing.
    0:03:08 I’m not gonna continue using it, which is why I offer it to you, Guy.
    0:03:13 But this may seem like a dumb question, but why would you keep something like that?
    0:03:24 Well, it is very well crafted, and it is funny because it was sold on Etsy for adult entertainment
    0:03:30 purposes, so it’s not really a punishment device, or at least in the traditional sense.
    0:03:34 When I commit to a project, I commit.
    0:03:38 As my son says, I commit to the bit, so I had everything.
    0:03:41 As you can see, I’m wearing my tricorn hat.
    0:03:47 I carried a musket around New York City because that’s my second amendment, right?
    0:03:55 So the whole idea was to live by the Constitution as it was originally written in 1789.
    0:04:03 And part of that is to explore punishment, and so I did end up buying one off of Etsy.
    0:04:06 But I do use my quill.
    0:04:11 I’m holding it right here for you, and it is well used.
    0:04:17 I love writing with a quill because it changed the way I thought.
    0:04:24 I honestly believe it made me a more subtle thinker because when I’m on the Internet,
    0:04:29 I’ve gotten all these dings and chimes, and it’s very hard to concentrate.
    0:04:35 It’s much better for cold takes versus hot takes, and you don’t have to go with a quill,
    0:04:41 just a pen or a pencil or even a computer that’s cut off from the Internet.
    0:04:44 So that was one of the takeaways of my project.
    0:04:49 Madison and I both have fountain pens, and I feel the same way about fountain pens.
    0:04:50 Oh, yes.
    0:04:52 I have a suggestion for your pillory.
    0:04:57 I think you could send it to Lauren Boebert and say, “The next time you go to a Broadway
    0:05:03 musical, take this, and then you will be safer from video,” and other kinds of criticism
    0:05:05 on CNN.
    0:05:10 If you use this at the next time, you go to a play.
    0:05:13 A brilliant idea.
    0:05:22 If you have her address, then I will send it off.
    0:05:27 Okay, now, this is a semi-serious thing, and I think we can have a breakthrough here,
    0:05:28 right?
    0:05:31 I read, because of your book, The Preamble, and it says, “We, the people of the United
    0:05:39 States, in order to form a more perfect union, establish justice, insure domestic tranquility.”
    0:05:48 Okay, the OCD Grammarian in me says, insure, I-N-S-U-R-E, is the wrong word unless they
    0:05:52 were referring to state farm and all states.
    0:05:56 Shouldn’t it be insure, not insure domestic tranquility?
    0:06:03 Well, that is a fascinating question, and I actually ran the Constitution through the
    0:06:11 Grammarly software, and it found over 600 mistakes, including that the words Pennsylvania,
    0:06:16 the state Pennsylvania, spelled two different ways, P-E-N-N and P-E-N.
    0:06:23 Now, I say this because I think the Constitution is an amazing document, and it does contain
    0:06:30 greatness, and it planted the seeds of equality and our nation, but it was also written by
    0:06:35 human beings, and it had flaws, and they knew it had flaws.
    0:06:42 So one of the messages of my book is that they wanted us to improve on the Constitution.
    0:06:46 They did not think it was a static document for all time.
    0:06:52 I can tell you that probably if there are any originalists listening to this podcast,
    0:06:59 they’re now saying, no, the letter of the preamble is insure, so that means that we cannot regulate
    0:07:02 all state and state farm and GEICO.
    0:07:06 It would be unconstitutional to regulate insurance companies.
    0:07:13 Guy, I know you went to at least a year of law school, so I think you have got an excellent
    0:07:14 point.
    0:07:16 I’m not going to argue with you.
    0:07:21 I hate to brush your bubble, but it was two weeks, not a year, but okay.
    0:07:23 You’ve forgotten that.
    0:07:26 Okay, you must have learned something in those two weeks.
    0:07:29 I learned that I hate law, yeah, I learned something.
    0:07:36 Okay, so listen, you have a checkered past, you’ve lived both biblically and constitutionally,
    0:07:37 so which was harder?
    0:07:39 Oh, that’s a good question.
    0:07:46 They were both incredibly challenging and both incredibly rewarding because I do these
    0:07:52 immersive projects where I live like someone for a year, and it’s not only because it’s
    0:07:58 weird and strange and delightful, which it is, but also my hope is that I get something
    0:08:04 out of it that improves my life and improves the reader’s life.
    0:08:08 Each of them had their wonderful parts and their terrible parts, so the wonderful parts
    0:08:14 of the Bible where I really learned a lot about gratitude because that’s a big part
    0:08:20 of the Bible, the less wonderful parts where I had a huge beard because the Bible says
    0:08:22 you cannot shave the corners of your beard.
    0:08:29 So I looked like Gandalf or ZZ Top, you’re old enough to remember ZZ Top, and my wife
    0:08:33 would not kiss me for seven months, so it was a balance.
    0:08:34 Same with the Constitution.
    0:08:36 I think there were amazing parts.
    0:08:44 I learned a lot about virtue and self-sacrifice and cold takes writing with a quill pen, but
    0:08:50 on the other hand, I had to carry a musket around New York, which got some strange looks.
    0:08:57 I will say, it did come in handy once when I arrived at a coffee shop with my musket
    0:09:03 at the same time as another customer, and he said, “You go first, I’m not cutting you
    0:09:04 in line.”
    0:09:05 That was helpful.
    0:09:09 You mentioned it, but listen, if you were black and carrying a musket, you would have
    0:09:12 had a very different experience, right?
    0:09:14 Absolutely, yes.
    0:09:20 I was nervous about the reaction, but as you say, and as I say in the book, if I had been
    0:09:24 black, then who knows what would have happened?
    0:09:30 And that is a big part of American history, and a big part of my book is, how does the
    0:09:32 Constitution deal with race?
    0:09:35 And it is a fascinating and complicated issue.
    0:09:43 Listen, if all of a sudden, people of color were out and buying 30-shot clips and buying
    0:09:49 automatic weapons, it would be interesting to see what the GOP thought of the Second
    0:09:58 Amendment, or there must be some doing backflips because Hunter Biden’s ability to bear arms
    0:10:03 is being restricted because he filled out the application inaccurately.
    0:10:09 So what if Donald Trump’s son went and tried to buy a gun and had a drug problem, would
    0:10:15 they be saying, oh, no, the Second Amendment trumps any restriction on people with drug
    0:10:20 problems buying guns, or yeah, no, the restriction is top priority?
    0:10:24 I don’t know what they would say to that, that would be very interesting.
    0:10:29 It is a fascinating issue to read about the history of the Second Amendment because it
    0:10:38 is very different than what I thought, and it was, at the time, some of the great work
    0:10:45 on this was done by Saul Cornell, a historian, and he argues both the left and the right
    0:10:52 get the Second Amendment wrong, or at least the original meaning of it, because the idea
    0:10:59 was that it was your civic duty to have a musket in case you needed to defend your state
    0:11:01 or your country.
    0:11:09 And so the left would not like the fact that it was such a pro-gun society, but the right
    0:11:14 would be apoplectic because it was very highly regulated.
    0:11:19 They had government people would come to your home and make sure that your gun was working
    0:11:22 properly because you needed to defend it.
    0:11:26 So it was not one or the other.
    0:11:30 And that’s why I think when it comes to the Second Amendment, we should not be looking
    0:11:31 to the past.
    0:11:39 We should be looking to what’s going on now and what is best for society now, as opposed
    0:11:45 to trying to figure out what was the correct thing to do in 1789.
    0:11:51 So you actually bought a musket with your buddies in the reenactment stage, and you
    0:11:57 say something like, if you really got good at it, you could fire a musket three or four
    0:12:04 times a minute, which is let’s just say a little slower than a automatic weapon today.
    0:12:05 That is true.
    0:12:13 And yes, I bought an actual musket off the old internet, and it is from the 1790s.
    0:12:18 And then I bought another replica because the old one is hard to shoot.
    0:12:19 But I went to a range.
    0:12:25 I had joined the New Jersey Third Regiment of Revolutionary War reenactors.
    0:12:26 Wonderful people.
    0:12:29 Great time fighting some battles.
    0:12:32 And we went to a range to shoot a musket.
    0:12:37 And like you said, it was a vastly different experience than shooting a modern gun, which
    0:12:41 I’ve also done because it’s so many steps.
    0:12:42 It’s like 15 steps.
    0:12:44 You have to take out the ramrod.
    0:12:49 You’ve got to take out the gunpowder, pour the gunpowder in, pour the gunpowder there.
    0:12:51 And it’s like 15 steps.
    0:12:54 It’s like building a desk from Ikea.
    0:12:56 So it is not easy.
    0:13:01 And it took me several minutes to fire one lead ball.
    0:13:07 But the real sharpshooters in the war could fire three per minute.
    0:13:14 But even that, as you say, is much slower than current semi-automatic guns, which can
    0:13:15 fire.
    0:13:22 So the big question is, and I’ll present both sides, because I do like to steal man.
    0:13:26 You know that phrase, steal man, as opposed to straw man.
    0:13:32 So you try to present the strongest argument from both sides, which I think is a very good
    0:13:33 thing.
    0:13:38 And that is something I think the founders did right, is that they were much more open-minded
    0:13:41 where we are very intransigent.
    0:13:49 So anyway, the one side would say that this law of the Second Amendment was from 1789
    0:13:54 with muskets– totally different machine than what we have now.
    0:14:00 So imagine if you had a law written in 1800 that said, on this quiet country lane, it’s
    0:14:03 OK to have wheeled vehicles.
    0:14:07 Because wheeled vehicles meant a wheelbarrow or a bicycle.
    0:14:10 Now we have 18-wheeled trucks.
    0:14:14 So is the same law– does it need to be revised?
    0:14:16 Progressives would say yes.
    0:14:25 On the other hand, the gun rights folks would say, no, the right to bear arms is for all
    0:14:26 arms.
    0:14:27 It’s about self-defense.
    0:14:32 And it would be like if you said, the First Amendment of free speech and free press only
    0:14:37 applied to Ben Franklin’s wooden printing press.
    0:14:39 It should apply to everything.
    0:14:47 Now as you might imagine, I lean more towards the former argument that it is a very, very
    0:14:54 different machine and that because it’s so different, we do need different regulations.
    0:14:58 Can you tell us about the people in this New Jersey Regiment?
    0:15:05 If you didn’t know that they do this reenactment and you just met them, would it be like screaming
    0:15:09 to you that, wow, these people are like a little bit nuts?
    0:15:12 They’re like reenacting the Revolutionary War.
    0:15:13 They’re shooting muskets.
    0:15:15 They’re wearing hats like you’re wearing.
    0:15:17 Or would you just say, huh, nice guy.
    0:15:18 We got along just great.
    0:15:21 I mean, you would have a beer with them.
    0:15:25 More than a beer, I would have Madeira and some ale.
    0:15:33 And I will say, and I feel you have this too, that you try to go through life with an openness
    0:15:36 and a curiosity and try not to prejudge.
    0:15:39 So they will admit it’s a weird hobby.
    0:15:42 And some of them are excessive.
    0:15:48 There are some that they call stitch counters because they are so obsessed with having exactly
    0:15:54 the way it was, the correct number of stitches on each pair of pants.
    0:16:02 One guy in my regiment lost a toe to Frostbite because he walked barefoot in Valley Forage
    0:16:06 in the snow because that’s what they did in the Revolutionary War.
    0:16:10 So sometimes, yes, they can be a little overly committed.
    0:16:14 But I will say, I became friendly with a lot of them.
    0:16:16 They were thoughtful.
    0:16:25 They were interested in honoring these people who had made sacrifices in the fight for democracy.
    0:16:30 And I do think it’s an interesting question because one of the big questions of the book
    0:16:34 is what is the glue that holds America together?
    0:16:37 I love America, but I’m very worried about it.
    0:16:39 It is not doing very well.
    0:16:41 We are fraying.
    0:16:42 So what is the glue?
    0:16:45 And there can be several different glues.
    0:16:53 One way countries hold together is through nationalism, that they all have the same ethnicity.
    0:16:56 I think that’s a bad way to hold a country together.
    0:17:00 That leads to all sorts of horrible things like Nazism.
    0:17:03 So no, I say no to that.
    0:17:05 Another way is through a founding myth.
    0:17:11 So this is the way that they’re trying to do it, the founding myth of the documents
    0:17:14 and the fight against monarchy.
    0:17:19 Of course, that is a complicated one because many of the founders were incredibly flawed
    0:17:21 and some of them were slave owners.
    0:17:24 So some people object to the founding myth.
    0:17:30 One way to rectify that is to make it a little broader, to be more inclusive in the founding
    0:17:35 myth and include people like Frederick Douglass in the founding myth, which I love.
    0:17:41 And another way to bind us together is through culture, maybe Thanksgiving, maybe the Superbowl,
    0:17:44 maybe these are what can keep America together.
    0:17:48 I don’t have the answer, but I explore all these things.
    0:17:49 What is your thought?
    0:17:50 I’d be interested.
    0:17:51 You’re a wise person.
    0:17:57 How can we keep America, assuming you do think America is worth keeping together?
    0:18:01 How are some strategies that can help us make that real?
    0:18:05 We had a guest, I can’t remember who.
    0:18:11 Maybe it was Leon Panetta, but one of our guests told us in the old days, all the members
    0:18:13 of Congress lived in the same area.
    0:18:19 So you may be across the aisle during the day, but on the weekends, your kids played
    0:18:24 on the same little league teams and you were sitting in the same stands and all that.
    0:18:29 And so it was a lot more civil and there was a lot more crossing the aisle, but now everybody
    0:18:31 lives separately.
    0:18:38 And so you develop these little kind of conclaves of self-reinforcing beliefs and that has created
    0:18:39 a lot of problems.
    0:18:44 So I agree with you that the third solution is the only way to go.
    0:18:50 And like you, I am very worried that beginning on November 6th, it may be the end of America.
    0:18:52 We don’t need to go that deep right now.
    0:18:59 I was just going to say, I think that is such an important point that we need to get out
    0:19:03 of our little echo chambers and our little bubbles.
    0:19:11 And I think one way to do it is back in the 1700s, in addition to individual rights, you
    0:19:17 had responsibilities, whether it was the bucket brigade and you were putting out fires or
    0:19:19 you were in the militia.
    0:19:23 So I don’t want to return to the days of the militia where everyone had to be.
    0:19:29 But I like the idea of national service for everyone trying AmeriCorps even for a month.
    0:19:32 Or I love that my kids are going to college.
    0:19:36 But I’m worried because when I went to college, it was a lottery.
    0:19:42 You got stuck in a room with people maybe of completely different backgrounds.
    0:19:48 Now you can go on Instagram and find someone who’s like you and then room with them.
    0:19:54 So that is just one symptom of the problem of we’re not mixing together like we used
    0:19:55 to.
    0:20:03 We are really separating like oil and water.
    0:20:09 I have to say that I think and I am willing to bet a lot of money that I am hardly the
    0:20:15 first person to say this, but I just want to add one more voice that you definitely
    0:20:22 have to do a book about a year of living MAGA like just go MAGA for a year.
    0:20:27 I think that would be just fantastic.
    0:20:32 You know, I have not had that many people say that I’ve had a few, but not that many.
    0:20:34 That would be interesting.
    0:20:38 We’d be bigger than the guy who ate at McDonald’s for 30 days.
    0:20:43 You got to do this by your Ford 150 start going to NASCAR and like going on all the
    0:20:44 rallies.
    0:20:45 I would pay.
    0:20:51 Listen, it is not a bad idea because I do think it is important.
    0:20:57 Some people say we are so far gone that you can’t even communicate with the other side.
    0:20:58 And maybe that’s true.
    0:20:59 Maybe that’s true.
    0:21:06 But I actually love trying to talk to people of completely different backgrounds.
    0:21:09 And I think that is something we need to try to do.
    0:21:16 And actually speaking of my book, I think that the founders were better at that because
    0:21:23 they did have vast disagreements, but they had a lot more epistemic humility.
    0:21:26 So my favorite is Ben Franklin.
    0:21:32 And during the convention, he said, the older I get, the less certain I am of my own opinions.
    0:21:33 And then he told this story.
    0:21:40 He said, there was a French lady who said to her sister, why is it that I’m the only
    0:21:45 person I’ve ever met who is right on every single issue?
    0:21:47 And his point was, we’re all the French lady.
    0:21:53 The mag of people are the French lady, but so are a lot of us on the left are the French
    0:21:54 lady.
    0:21:56 We think we are absolutely right.
    0:22:05 And we need to be open to changing our mind, not willy nilly, not based on a cultist changing
    0:22:06 your mind.
    0:22:12 But you’ve got to change your mind by looking at the evidence and having a civil discussion.
    0:22:16 So anyway, that is to say, maybe you’re on to something.
    0:22:17 Maybe I should try it.
    0:22:25 Listen, AJ, if I could see Jordan Klepper interviewing you, doing your year of being
    0:22:32 MAGA, that would be, we’re talking Pula to prize level, that would be freaking amazing.
    0:22:36 But I don’t know if my wife would go for it.
    0:22:37 We’ll see.
    0:22:40 I’ll bring it up to her since you brought it up.
    0:22:46 I was going to ask you at the end, but from time to time on this podcast, we have brought
    0:22:49 in cameo appearances.
    0:22:53 And so we had Sal Khan’s niece.
    0:22:56 She was the genesis of Khan Academy.
    0:22:59 So we had her on for about 60 seconds.
    0:23:05 And then I had Josh Peck, who mother talked about what it was like for him to be a childhood
    0:23:06 actor.
    0:23:11 So I’m leading up to this request that could you just consider if I could get your wife
    0:23:18 on the phone for about 60 seconds and say, Julie, do you think your husband is absolutely
    0:23:19 nuts?
    0:23:20 He’s got the pillory.
    0:23:21 He’s got the hat.
    0:23:22 He’s got the musket.
    0:23:24 He wanted to buy a second musket.
    0:23:26 Julie, tell me, I mean.
    0:23:27 Oh, okay.
    0:23:28 Absolutely.
    0:23:29 Of course.
    0:23:36 No, she gets a lot of emails from readers saying that she is the most patient woman
    0:23:37 in the world.
    0:23:42 And I appreciate that because that allow me to do my subjects.
    0:23:45 On a more serious note, listen, I’m from Silicon Valley.
    0:23:52 I’ve been around many Foundings of many companies and I was at Apple and at Google and Wikipedia
    0:23:53 and all that.
    0:23:55 So I scratch my head.
    0:24:02 I mean, I just cannot conceive of an organization that writes a business plan.
    0:24:08 And then 250 years later, the people who work for that organization are saying 250 years
    0:24:12 ago, Steve Jobs said, all mice have to have one button.
    0:24:13 So we need to have one button.
    0:24:16 I’m an originalist of the Apple business plan.
    0:24:19 We cannot have a multiple button mouse.
    0:24:20 We cannot have a trackpad.
    0:24:22 It has to be a one button mouse.
    0:24:27 So can you just explain to me like what goes through their brains when they think that
    0:24:31 something that’s 250 years old should be applied to modern society?
    0:24:36 Well, that is a fascinating analogy about the Silicon Valley.
    0:24:38 I would say a couple of things.
    0:24:43 First of all, the founders, I do believe were very entrepreneurial.
    0:24:50 They were like some of the brilliant people in Silicon Valley now, and that they would
    0:24:54 not want the Constitution to be stuck in time.
    0:25:01 And they made it an amendment process, which was a real big breakthrough because they said,
    0:25:06 we know this is an imperfect document and we know that times evolve.
    0:25:11 So you have this way to change the founding document.
    0:25:14 The problem is they made it too hard to change.
    0:25:18 They didn’t think that they were making it that hard.
    0:25:19 They didn’t want it to be easy.
    0:25:22 They don’t want to be able to change every day.
    0:25:28 But you need two thirds of Congress to make an amendment.
    0:25:30 Back then it was possible.
    0:25:35 Now we have two rigid parties split down the middle.
    0:25:38 The founders did not see that coming.
    0:25:39 They would be appalled.
    0:25:46 We have not had an amendment since 1992, and I don’t see one coming for several decades.
    0:25:50 And this would be very disturbing to the founders.
    0:25:52 So that’s the first point.
    0:25:59 The second point is, as I say, I do like to steal man both sides because I think that’s
    0:26:05 the way progress is made, is if you do understand the other side and then are able to have a
    0:26:06 civil discussion.
    0:26:10 So let me try to steal man originalism for you.
    0:26:17 Originalism, which is an incredibly powerful movement right now in how to interpret the
    0:26:19 Constitution.
    0:26:24 And the majority of the Supreme Court are originalists, and a lot of the decisions
    0:26:31 like dobs about abortion and brewing about guns are originalist decisions.
    0:26:40 So the theory is that the most important thing when interpreting the Constitution is that
    0:26:45 meaning from the original public meaning from when it was ratified.
    0:26:49 And you can say, yeah, that’s crazy, it was 230 years ago.
    0:26:51 But think about this.
    0:26:57 If you sign a contract, you’re a businessman, you sign a contract, say you hire a contractor
    0:27:01 for your home and say, can you please install a new sink?
    0:27:06 And the contractor comes back a month later and says, okay, put in the sink, but I also
    0:27:13 put in a chandelier and I did a couch and a little water fountain for you.
    0:27:15 And I didn’t ask for that.
    0:27:17 And he says, yeah, but it’s a living contract.
    0:27:19 And I thought that would be helpful for you.
    0:27:20 So I did it.
    0:27:25 So their argument is we need to have stability.
    0:27:28 It’s built on stability and rule of law.
    0:27:32 And you can’t be willy-nilly changing it.
    0:27:38 Now I understand that argument, but like I said, it’s too hard to change the document.
    0:27:42 So something has to change as society changes.
    0:27:48 So that is where living constitutionalism, which is the opposite of originalism, that
    0:27:54 comes in and says, well, no, we have to change the interpretation as the times change.
    0:28:00 And both of them have their pros and cons, these approaches, because living constitutionalism,
    0:28:01 that’s not perfect.
    0:28:07 You’re giving so much power to the Supreme Court, which as we’ve seen is not a great
    0:28:08 thing.
    0:28:11 So I am not fully on board with the idea.
    0:28:15 I think the Supreme Court is way too powerful.
    0:28:17 And the founders would have been appalled at that.
    0:28:19 They did not see it coming.
    0:28:22 So it’s a complicated issue, is what I’m saying.
    0:28:29 But to me, the important part when interpreting the Constitution or when making any decision
    0:28:32 is to look at it through many lenses.
    0:28:36 So you look at it through the original meaning, that’s a wonderful lens.
    0:28:40 But also look at it, how will it affect our descendants?
    0:28:43 How will it affect society now?
    0:28:49 How will it affect the reputation of the Supreme Court or the government as an institution?
    0:28:54 I’m sure you’ve heard of the Fox and the Hedgehog, where the Fox sees the world through
    0:29:00 many lenses, and the Hedgehog sees the world through one lens.
    0:29:03 It’s a fable from Greek times.
    0:29:05 I am a Fox.
    0:29:10 I love seeing the world through many lenses, and I think that makes the world a better place.
    0:29:14 But that’s why I am not an originalist.
    0:29:20 In the spirit of helping me become more of a Fox, can you just give me some examples
    0:29:25 where liberals have embraced originalism?
    0:29:30 Like I know many examples of conservatives embracing originalism, but can you give us
    0:29:38 some of liberals embracing originalism that just makes you smack your head?
    0:29:39 That’s a great question.
    0:29:45 I think one of the challenges of originalism is you’ve got two challenges.
    0:29:50 You’ve got people trying to figure out what was in the minds of the founding generation.
    0:29:53 So there’s a big debate over that.
    0:29:55 People are like, no, they said this, no, they said that.
    0:29:57 So that’s one question.
    0:30:02 And then once you have the answer to that, the other question is, is this information
    0:30:04 what we should be using?
    0:30:11 So I’ll give you what I think is a fascinating point that these wonderful scholars at Stanford,
    0:30:17 Jud Campbell is one of them, and they went into the history of the First Amendment.
    0:30:19 Now I’m a journalist and a writer.
    0:30:22 I love the First Amendment, my favorite amendment.
    0:30:24 I love free speech.
    0:30:33 But I realized through research, I love 20th century free speech or 21st century.
    0:30:39 The free speech was expanded significantly in the last 50 years.
    0:30:44 The free speech at the founding was very different.
    0:30:47 It was much more constricted.
    0:30:52 Some founders were more pro free speech than others, but none of them were as free speech
    0:30:54 as we are now.
    0:31:00 Back then it was considered constitutional to have state laws against blasphemy.
    0:31:06 I couldn’t believe it, but there were state laws against blasphemy in New York.
    0:31:14 If you said a curse or blasphemed the Lord, 37 and a half cent fine, which is about $20.
    0:31:19 Since I was living constitutionally, I tried to impose that on my house because I have
    0:31:23 sons who are teens, and I was like, this is great.
    0:31:27 I can get them to stop cursing 37 and a half cents every time they cursed.
    0:31:31 They were very lawyerly and said, I don’t have a half cent, therefore I’m not paying.
    0:31:34 Anyway, it didn’t always work.
    0:31:40 But then Connecticut had laws against jugglers and magicians and acrobats, and these were
    0:31:47 considered constitutional because back then you had your natural rights, but once you
    0:31:53 entered society, then your rights were balanced against the greater good.
    0:32:00 Your rights were mediated by the fact that there are others, so you can’t just go around
    0:32:03 saying anything you want.
    0:32:09 It wasn’t quite Stalinist Russia back in the 1790s, but it was nothing like what we have
    0:32:10 now.
    0:32:15 So no one should want to go back to the original First Amendment.
    0:32:19 The original First Amendment was very narrow.
    0:32:28 I wouldn’t like it because every late night comedian would be in jail for sedition if
    0:32:34 this was in the 1790s, but conservatives would not like it either because the argument that
    0:32:40 the First Amendment covers political donations from corporations would shock the founders.
    0:32:42 They would say, what?
    0:32:47 They were very concerned about corruption in politics, so they would not believe that
    0:32:50 the First Amendment covers that.
    0:32:55 So that is an example of why I think it’s good to look at the history.
    0:32:59 It’s fascinating, but we cannot rely on that alone.
    0:33:04 So when push comes to shove and bottom line, what do you think is more surprising?
    0:33:10 How inadequate the Constitution is today or that it has worked as well as it works?
    0:33:12 Oh, that’s a great question.
    0:33:14 That is a great question.
    0:33:16 Can I answer both?
    0:33:18 I think that is the proper answer.
    0:33:20 I believe in the First Amendment.
    0:33:21 Thank you.
    0:33:23 The new First Amendment.
    0:33:25 That’s right.
    0:33:30 What I love about the Constitution is that it does contain multitudes.
    0:33:34 And let me give you a quick little story that I have in the section on race and the Constitution
    0:33:36 in the book.
    0:33:40 And that is, right before the Civil War, you had two great abolitionists.
    0:33:46 You had William Lloyd Garrison, a white man, and Frederick Douglass, a former enslaveman.
    0:33:53 William Lloyd Garrison, he said, “The Constitution is a pact with the devil because it condones
    0:33:54 slavery.”
    0:33:57 He says, “It deserves to be burned.”
    0:33:58 And he burned it.
    0:34:01 He literally burned it on stage in front of hundreds of people.
    0:34:03 He was like a showman.
    0:34:06 At first, Frederick Douglass agreed with him.
    0:34:11 But at some point in the 1850s, Frederick Douglass changed his mind, which, as you know, I love
    0:34:13 people who change their mind.
    0:34:15 And he said, “I think it’d be more productive.
    0:34:18 Let’s reframe the Constitution.
    0:34:19 It’s not a pact with the devil.
    0:34:21 It is a promise or a note.
    0:34:25 The Constitution promises liberty.
    0:34:27 It promises equality.
    0:34:29 And those are not happening in our country.
    0:34:30 We have enslaved people.
    0:34:33 We have racism, sexism.”
    0:34:38 And he said, “The idea is, let’s make America live up to the promise or a note that is the
    0:34:40 Constitution.”
    0:34:44 And that is such a powerful theme.
    0:34:47 Martin Luther King used that same language.
    0:34:48 That’s a promise or a note.
    0:34:55 Obama talked about how the problems within the Constitution are solved by the Constitution
    0:34:56 itself.
    0:34:58 The seeds of freedom are in there.
    0:35:00 We just have to make them grow.
    0:35:04 And we have to struggle to make it live up to its best ideals.
    0:35:06 So that is my answer.
    0:35:10 In some ways, it’s a very troubling document.
    0:35:13 But in other ways, it’s wonderful and amazing.
    0:35:16 And let’s try to make it live up to those great parts.
    0:35:20 And what if somebody wanted to pin you to the wall and say, “Yeah, but we the people
    0:35:25 really referred historically to ‘we the white males’?”
    0:35:28 Well, I think that that’s hard to argue with.
    0:35:33 I think, “Yes, that was ‘we the people’ back then meant ‘we the white male people’.”
    0:35:35 That’s who could vote.
    0:35:37 That’s who they wrote it for.
    0:35:41 But what’s wonderful is they used that phrase, “we the people.”
    0:35:43 They didn’t say, “we the white male people.”
    0:35:44 They used the phrase, “we the people.”
    0:35:52 And that has left open the door for Americans to struggle and expand the rights of marginalized
    0:35:53 people.
    0:35:57 And you can see that in the Constitution itself, in the amendments.
    0:35:59 You can see women got the vote.
    0:36:05 With the 19th Amendment, black people got the vote, indigenous people got the vote.
    0:36:10 And we the people, we are very lucky to have that phrase.
    0:36:17 Because originally, the original version of the Constitution said, “we the people of Pennsylvania,
    0:36:20 New York, Rhode Island, etc., etc.”
    0:36:24 And if that had been the case, it would have been a different message.
    0:36:27 It would have been, “this is all about the states.”
    0:36:31 Governor Morris was one of the founders, and he struck out the states, and he said, “no,
    0:36:37 it’s ‘we the people,’” and that has made a huge difference because then that has allowed
    0:36:40 us to expand the rights.
    0:36:42 Up next, unremarkable people.
    0:36:49 I’ve gotten liberals from the left to say, “thank you for showing me how crazy originalism
    0:36:50 is.”
    0:36:55 On the conservative side, I get lots of thank you for showing that the founders did have
    0:37:01 virtues and this idea of self-sacrifice, and that we do need to get back to some of this.
    0:37:06 So yeah, people are just very good at seeing what they want, and so I don’t think it’s
    0:37:07 a big con.
    0:37:12 I really don’t.
    0:37:14 Thank you to all our regular podcast listeners.
    0:37:17 It’s our pleasure and honor to make the show for you.
    0:37:23 If you find our show valuable, please do us a favor and subscribe, rate and review it.
    0:37:30 Even better, forward it to a friend, a big mahalo to you for doing this.
    0:37:34 You’re listening to Remarkable People with Guy Kawasaki.
    0:37:42 What do you think the impact would be of actually amending the Constitution, the exact places,
    0:37:48 as opposed to sticking everything as addendums that may have internal conflicts if you didn’t
    0:37:52 actually amend the main part of the Constitution?
    0:37:53 Right.
    0:37:58 I love that question because James Madison, the father of the Constitution he’s called,
    0:37:59 that’s what he wanted.
    0:38:05 He wanted when the Constitution was amended, he’s like, you got to rewrite the whole thing
    0:38:12 and put the new language in, more like a Google doc where you rewrite it completely over or
    0:38:14 a Wikipedia page.
    0:38:16 But he was overruled.
    0:38:19 Some of the other founders said, no, we’ll just stick it at the end.
    0:38:25 We’ll put the amendments at the end like a PS, PS, oh yeah, we forgot.
    0:38:28 You should have the right to free speech.
    0:38:31 I think there are advantages to both.
    0:38:37 One of my advisors, because I talked to dozens of great constitutional scholars, one said
    0:38:45 that it’s good to have this startlingly horrible language in the Constitution about, they don’t
    0:38:52 use the words slavery, they use euphemisms like servitude, but it’s good to have that
    0:38:59 to remind us we have made progress because you read the news today and it’s 16 hours
    0:39:05 of negativity and it’s very easy to think we’ve made zero progress and we’re worse
    0:39:06 than ever.
    0:39:10 That is the way I feel sometimes at the end of a day, but that’s wrong.
    0:39:15 We have made progress and we can continue to make progress.
    0:39:21 Yeah, I think that nostalgia is vastly overrated and when people say they want to go back to
    0:39:27 the 50s and the 60s because as families we all ate around a common dinner table and then
    0:39:31 we talked amongst themselves, not looked at our phones and then after we went and played
    0:39:35 board games like this great family, like what family was that?
    0:39:42 I don’t know any families like that and I was alive in the 50s.
    0:39:47 I love that you say that because that is one of the big themes of the books is some parts
    0:39:50 of the 1700s were wonderful.
    0:39:54 There were parts like we talked about the virtue of writing with a quill pen.
    0:39:56 You don’t have 16 hours of negative news.
    0:39:59 You have newspaper comes twice a week.
    0:40:03 So you’re not depressed from the moment you wake up and turn on the internet.
    0:40:08 On the other hand, like you said, the good old days were not good.
    0:40:09 They sucked.
    0:40:17 They were racist, sexist, smelly, cutting edge medicine was the tobacco smoke enema
    0:40:21 where they literally would blow smoke up your ass.
    0:40:27 They’d put a two a hose up your ass and blow smoke up it because it was considered good
    0:40:29 for your stomach.
    0:40:31 So we don’t want that.
    0:40:36 And the look it up tobacco smoke enema is very popular.
    0:40:41 Bloodletting is also more well known, but you’re making me suck her up.
    0:40:42 I’m sorry.
    0:40:46 My point is to make you feel better, not to feel worse.
    0:40:51 You don’t have to do the tobacco and let me give you two very small examples because
    0:40:53 I was trying to live it.
    0:40:59 So I never did blow smoke up my ass, but even just wearing the even wearing the not even
    0:41:03 Mike Johnson has done that to you.
    0:41:04 It’s funny.
    0:41:07 I quote him as saying we should go back to the 18th century.
    0:41:08 Exactly.
    0:41:09 You want that, Mike?
    0:41:11 I’m not sure you do.
    0:41:17 But I would put on my clothes every morning and I would put on my my 18th century style
    0:41:22 socks, these big stockings, and they had no elastic.
    0:41:24 So they fall down to your ankles.
    0:41:29 So I had to put on these little sock belts every morning, not even garters.
    0:41:31 Garters are too sophisticated.
    0:41:33 Just little belts around the sock.
    0:41:39 And the amount of combined time, I must have spent like six hours putting on sock belts.
    0:41:41 I’ll never get that back.
    0:41:48 So I am so grateful for democracy, but I’m also grateful for elastic socks.
    0:41:50 So I agree with you.
    0:41:55 Nostalgia is as vastly overrated.
    0:41:56 Oh my God.
    0:42:01 So can we just talk about the Supreme Court for a moment here?
    0:42:04 Because the Supreme Court is just basically politically aligned.
    0:42:07 Why do we even have a Supreme Court at this point?
    0:42:08 There’s no checks and balances.
    0:42:09 No.
    0:42:12 Do you think that’s a blip or do you think that’s permanent?
    0:42:13 Oh God, I hope it’s not permanent.
    0:42:22 I think it’s both sides would benefit from term limits, 18 years, I’d be happy with
    0:42:23 less.
    0:42:30 But I will tell you, from a founder’s perspective, if they came back, they would be appalled
    0:42:33 by the Supreme Court right now.
    0:42:37 Because they would say, this was not meant to be so powerful.
    0:42:44 If you look at the Constitution, the first article is about Congress, and it is by far
    0:42:45 the longest.
    0:42:51 It is two and a half times the size of the president’s section, which is article two.
    0:42:56 And then article three is the Supreme Court, very short.
    0:43:02 I wouldn’t say it’s an afterthought, but it is not the main event.
    0:43:10 Congress was first among equals back then, because that’s who was elected by the people.
    0:43:16 Supreme Court was there, and it was supposed to weigh in on constitutional issues.
    0:43:19 But it wasn’t supposed to be the final say.
    0:43:26 Most founders wanted it to be a joint decision between the president, Congress, and the Supreme
    0:43:29 Court on what is and is not constitutional.
    0:43:35 And you can look at Jonathan Gnep from Stanford, who’s done some amazing work on this.
    0:43:41 So they would look at the Supreme Court now and say, wait, these are nine unelected people,
    0:43:44 and they are determining the fates of millions of Americans?
    0:43:46 This is not what we designed.
    0:43:47 This is insane.
    0:43:52 I am not a fan of the way the Supreme Court is structured now.
    0:43:56 I would be very happy if they had much less power.
    0:43:58 And likewise, the president.
    0:44:01 The president has way too much power.
    0:44:04 The founders would be shocked by that.
    0:44:09 They wanted the president to have some power, but again, it was the Congress who was number
    0:44:10 one.
    0:44:14 And over the years, the president has gained crazy power.
    0:44:18 George Washington had eight executive orders in eight years.
    0:44:24 Obama and Trump both had over 200 executive orders.
    0:44:29 It is a vastly different system, which is why, because as you know, my book, I was trying
    0:44:34 to express all of my rights, there’s a right to petition in the First Amendment.
    0:44:41 And so I decided to start a petition to try to limit the power of the president, both Democrat
    0:44:47 and Republican, I think need to be limited and give Congress back some power.
    0:44:53 I went back to an idea by my favorite founder, Ben Franklin.
    0:44:57 Ben Franklin and others thought, one president is a terrible idea.
    0:45:01 We just fought a war to get rid of a monarch.
    0:45:07 So several of the delegates wanted three presidents, three co-presidents at the same
    0:45:08 time.
    0:45:13 Ben Franklin wanted, at one point he proposed a council of 12 presidents, but it’s funny
    0:45:21 to think about Biden, Trump, and RFK Jr. sitting next to each other at a wee work in the Oval
    0:45:22 Office.
    0:45:28 I’m not sure it’s a great idea, honestly, but I do think that they were right to be
    0:45:31 worried about one person having that much power.
    0:45:37 So I was able to get hundreds of signatures with my quill pen and bring it to a sitting
    0:45:43 senator to talk about, let’s reign in the president so that we don’t have another monarch
    0:45:46 like the founders were afraid of.
    0:45:52 We may be about to find out about a monarchy, but anyway, why do you say Supreme Court is
    0:45:53 powerful?
    0:45:58 I’m being a little bit of a devil’s advocate because if the Supreme Court makes a ruling
    0:46:03 and people refuse to implement it, what are they going to do?
    0:46:06 They can’t call up the Joint Chiefs of Staff.
    0:46:12 That is actually what Alexander Hamilton said is that they do not have the power of the
    0:46:16 sword, so they are the least threatening and dangerous branch.
    0:46:25 But if you believe in the rule of law, which I do, then when they do make a decision, then
    0:46:29 the president, presumably, and Congress will enforce it.
    0:46:35 They don’t have to, as you say, and Andrew Jackson did say that he made that very point.
    0:46:39 I forget what the actual ruling was, but he said, “I’m not going to enforce it and let
    0:46:41 them try to make me.”
    0:46:48 But we want to have a country that is run by rule of law because I do believe that that’s
    0:46:55 better than chaos and authoritarians and tyranny.
    0:47:01 I don’t think Alito and Kagan are going to go out there with their arms and try to make
    0:47:02 the Congress follow it.
    0:47:09 But luckily, Congress does follow their rulings, even though I disagree with many of their
    0:47:10 rulings.
    0:47:17 Yeah, but I would make the case that in today’s environment, if the Supreme Court was controlled
    0:47:23 by liberals and they made rulings that the Republican Congress didn’t like, the Republican
    0:47:26 Congress would not listen to the Supreme Court.
    0:47:27 That’s interesting.
    0:47:33 It’s hard to predict, but I will say that is how we got originalism in the first place,
    0:47:40 is that in the 1960s, you had a very liberal Supreme Court, the Warren Court, and they
    0:47:47 made a lot of decisions such as desegregating schools, the rights of those who were arrested
    0:47:55 like Miranda rights and the bans on intermarriage, abortion, contraception, all of these things
    0:47:58 that conservatives thought, this is too much.
    0:48:02 These unelected people have too much power.
    0:48:09 They started originalism with the idea of going back to the text and saying, let’s make
    0:48:15 it very narrow so judges don’t have all of this control over our lives.
    0:48:22 The instinct was good because even though I agree with the liberal Supreme Court’s decisions,
    0:48:24 I don’t think it should have come from the Supreme Court.
    0:48:27 I think it should have come from Congress.
    0:48:34 And now, because we have now a conservative Supreme Court, even though originalism was
    0:48:37 supposed to constrain judges, it’s not at all.
    0:48:44 You look at decisions like Dobbs as having massive effects on millions of lives.
    0:48:50 To me, one of the big solutions is make the Supreme Court less powerful for both liberals
    0:48:52 and conservatives.
    0:48:59 Do you think that Ruth Bader Ginsburg, if she were alive and she could do it over again,
    0:49:05 do you think she would retire in time for a replacement to be confirmed?
    0:49:07 That is such an interesting question.
    0:49:08 I don’t know.
    0:49:14 I can’t be in her mind, but I think that it’s interesting because reading the history of
    0:49:24 Ruth Bader Ginsburg made me in awe of what she did and how brilliant she was using men’s
    0:49:27 rights to advance women’s rights.
    0:49:33 She was able to sue based on this discrimination against a man, and that opened the door to
    0:49:34 women’s rights.
    0:49:41 But I do think she made a blunder in not retiring, but people are complicated.
    0:49:46 I’m not going to criticize her because she’s much smarter than I will ever be.
    0:49:49 But I guess the bigger point is the same with the founders.
    0:49:57 The founders had some amazing qualities, and they had some terrible qualities.
    0:50:04 So the response would be to completely reject them and say, we shouldn’t listen to anything
    0:50:05 they say.
    0:50:10 But I think a more measured response is to say, everyone is flawed.
    0:50:18 And in 200 years, I’m glad I won’t be around for people to judge what I did.
    0:50:24 You went on a vacation to Portugal and took a flight knowing that it would affect the
    0:50:31 environment and make the lives of your great-great-grandchildren horrible.
    0:50:36 And I’d say, I know, but I love Portugal.
    0:50:38 People are complicated.
    0:50:43 And I think instead of glorifying people, let’s maybe glorify ideas.
    0:50:50 So the ideas, some of their best ideas of equality or entrepreneurship, all these things.
    0:50:56 Instead of saying, these are perfect heroes, which nobody is.
    0:50:58 Take me into the mind of an originalist.
    0:51:06 Do you think that they truly do believe in the concept of originalism, or they just use
    0:51:10 it for justification of what they want to do?
    0:51:12 That’s a great question.
    0:51:19 My belief is that they truly believe it just as I believe the left truly believes what they
    0:51:23 believe and that they’re not using confirmation bias.
    0:51:28 To me, we are such good rationalizers.
    0:51:31 That is one of our greatest skills as human beings.
    0:51:36 We are just so good at seeing the world with the way we want.
    0:51:42 And that is why I love Ben Franklin for being aware of his biases.
    0:51:45 He was like Daniel Kahneman 230 years ago.
    0:51:48 And I’ve seen this even in the reaction to my books.
    0:51:54 I wrote a book about the Bible that we talked about, and my point was that there are good
    0:51:57 parts to religion and bad parts to religion.
    0:52:02 I don’t think we should take the Bible literally, but the reactions were fascinating because
    0:52:06 it was confirmation bias to the nth degree.
    0:52:11 I would get hundreds of emails from secular people, atheists.
    0:52:15 Thank you for showing how insane religion is.
    0:52:18 I would get hundreds, same number of emails from religious people.
    0:52:23 Thank you for reaffirming my faith and showing the good parts of religion.
    0:52:28 So there’s a quote from a poet, I forget which one, maybe it was Blake.
    0:52:33 We both read the Bible day and night, you read black and I read white.
    0:52:39 And I’ve seen this too in the reaction to this book on the year of living constitutionally.
    0:52:46 I’ve gotten liberals from the left to say thank you for showing me how crazy originalism
    0:52:47 is.
    0:52:52 But on the conservative side, I get lots of thank you for showing that the founders did
    0:52:57 have virtues and this idea of self-sacrifice and that we do need to get back to some of
    0:52:58 this.
    0:53:02 So yeah, people are just very good at seeing what they want.
    0:53:04 And so I don’t think it’s a big con.
    0:53:06 I really don’t.
    0:53:07 Do you?
    0:53:08 What’s your opinion?
    0:53:13 I gotta tell you, I scratch my head every day when I read what some of these Ivy League
    0:53:19 graduates are saying that up is down and down is up and the world is flat and global climate
    0:53:24 change isn’t happening or it is and I just…
    0:53:29 As I’ve progressed with this podcast, we’ve had dozens and dozens of Ivy League graduates
    0:53:35 and I gotta tell you that maybe it’s self-selection, but it’s not the people I interviewed, but
    0:53:41 the investigation and discussion we’ve had about Ivy League graduates, I have a very
    0:53:44 low opinion of Ivy League graduate at this point in my life.
    0:53:50 I think you have to overcome your Ivy League education and I cite as examples people like
    0:53:51 Ted Cruz.
    0:53:57 If he could overcome his Ivy League education, maybe he would see how wrong he is, but let’s
    0:53:58 not.
    0:54:01 I don’t want to go down into that cesspool here.
    0:54:10 I think the big point is you can be incredibly smart, but still be incredibly wrong and yet
    0:54:20 for my Bible book, I talked to some creationists who believe the world is 5,000 years old and
    0:54:26 I am an evolution believer and I think the vast majority of evidence, but these people
    0:54:31 were not bumpkins and some of them had PhDs.
    0:54:39 They were just really good at doing the mental gymnastics to convince themselves that reality
    0:54:45 conformed to their preconceived beliefs and they would come up with the most brilliant
    0:54:57 ways to justify creationism like they acknowledged that the universe was several billion light
    0:54:59 years big.
    0:55:04 How could it be that it’s only 5,000 years old and they would show me these complicated
    0:55:11 mathematical equations that were way over my head to prove to me it’s still 5,000 years
    0:55:16 old even though it’s vastly this huge giant billions of light years long.
    0:55:23 So, yeah, people’s intelligence I don’t think is very highly correlated with how correct
    0:55:28 they are in terms of view of reality.
    0:55:34 When the framers were defining something like cruel and unusual punishment, was it cruel
    0:55:42 and unusual punishment at the time they were living and if something becomes redefined
    0:55:49 as cruel and unusual, then you should interpret the constitution as you cannot have cruel
    0:55:53 and unusual punishment at the time you are living.
    0:56:00 For example, so if you’re an originalist you say cruel and unusual punishment was flogging
    0:56:07 but now that’s off the table and times have changed so flogging is not acceptable anymore.
    0:56:16 That gets back to our first topic of the pillory because the pillory at the time of the founding
    0:56:17 was fine.
    0:56:22 John Jay, one of the founders, he sentenced to someone in the pillory and the pillory
    0:56:24 by the way, it wasn’t cute.
    0:56:31 It was horrible. People were in there and there was rocks being thrown at them, mud,
    0:56:35 feces, dead animals, so it was not fun.
    0:56:39 When I originally bought the pillory by the way, I was like, “Maybe I could try it out
    0:56:41 on my kids if they are.”
    0:56:44 I bet that went over big.
    0:56:46 It did not go over.
    0:56:48 I eventually was like, “No, I can’t even do it.”
    0:56:52 I was going to give them the choice like no screens for a day or five minutes in the
    0:56:58 pillory but the only person I put in the pillory was myself and it did not go well because
    0:57:02 my wife as you can imagine, I was like, “Okay, I’m ready to get out.”
    0:57:06 She’s like, “Well, do you promise to fold your sweaters instead of just rolling them
    0:57:07 into a ball?”
    0:57:13 Yeah, I don’t recommend it but it’s a great question and it’s one that originalists have
    0:57:15 struggled with.
    0:57:23 Most originalists today would say that the concept of cruel and unusual punishment is
    0:57:28 allowed to evolve and they have complicated reasons why.
    0:57:34 But Antonin Scalia, who’s one of the founders of originalism, gave a famous speech where
    0:57:42 he said, “If you are a true originalist, not a faint-hearted originalist, a true originalist,
    0:57:50 you have to accept that flogging, branding, and the pillory are constitutional because
    0:57:52 they were constitutional at the time.
    0:57:55 They were not cruel or unusual.”
    0:57:58 He makes that point.
    0:58:05 More modern originalists say, “No, he was wrong,” but I think it’s a very profound criticism
    0:58:06 of originalism.
    0:58:12 I think it proves that originalists, they do evolve the meaning.
    0:58:16 It’s just they evolve it in some ways, but they are stingy in other ways.
    0:58:21 They don’t evolve the meaning of equal protection to cover gay marriage, for instance.
    0:58:25 It’s sort of a picking and choosing of what has evolved.
    0:58:31 I wonder if Clarence Thomas lets the Mrs. vote, I mean.
    0:58:32 There you go.
    0:58:35 That was when I was living constitutionally.
    0:58:42 Back then, the legal system for women was called Coverture, and it was sexist.
    0:58:50 It was basically women were treated like children, and they didn’t have right to vote or to sign
    0:58:51 contracts.
    0:58:52 Married women couldn’t sign contracts.
    0:58:58 My wife owns a company, an event company, Watson Adventures, and she signs contracts
    0:58:59 every day.
    0:59:05 So I said, “Well, I am trying to do this project, so maybe I should be the one signing
    0:59:08 all your contracts for this year.”
    0:59:12 And at first, she’s like, “Great, I hate signing contracts.
    0:59:17 The paperwork is boring, but I did such a terrible job.
    0:59:22 I messed up so badly she fired me after an hour.”
    0:59:27 So I don’t recommend Coverture at all, but yeah, that is another problem.
    0:59:33 Thank God for the 19th Amendment, all of the women and men who fought for it, but we did
    0:59:35 not want to go back.
    0:59:39 And does she check with you about what kind of flags and how she can hang them outside
    0:59:42 your house?
    0:59:47 The only flag I hung was a 13-starred flag.
    0:59:51 I don’t think I will get in trouble with that, and I’m not going to throw her under
    0:59:52 the bus.
    0:59:54 I throw myself under the bus.
    1:00:00 Oh my God, you have got to ask her if I can interview her.
    1:00:03 She will say yes, because she believes in free speech.
    1:00:04 She wants her voice heard.
    1:00:13 So my absolute last question, have you truly decided whether the sun was rising or falling
    1:00:14 on the chair?
    1:00:17 Oh, I love that question.
    1:00:19 Was it George Washington or Ben Franklin?
    1:00:20 It was.
    1:00:21 Which chair was it?
    1:00:26 Yes, for the listeners who haven’t read the section of the book, during the Constitutional
    1:00:31 Convention in 1787, George Washington sat at the front in a big wooden chair.
    1:00:37 And on that chair was a wood carving of the sun, but it was only half the sun.
    1:00:38 You could only see the top half.
    1:00:40 The bottom was cut off by the horizon.
    1:00:41 So you didn’t know.
    1:00:44 Was it rising sun or is it a setting sun?
    1:00:49 And Ben Franklin, at the end of the convention, when they had this Constitution against all
    1:00:55 odds, Ben Franklin said, I have now decided it is a rising sun.
    1:00:57 The sun is rising on America.
    1:01:01 The sun is rising on our republic on our democracy.
    1:01:06 So one of the motivations for my book was, is the sun still rising on America?
    1:01:13 Because you read the newspaper and the internet, I guess, and it’s just 16 hours of negative
    1:01:14 news.
    1:01:18 And so it made me think, maybe the sun is setting.
    1:01:19 This is it.
    1:01:20 This is the end.
    1:01:23 And I wanted to find some optimism.
    1:01:24 And I’ll say two things.
    1:01:27 One, I did find optimism.
    1:01:35 And one of my favorite parts of the book was the election cake, because in the 1780s, elections
    1:01:41 were seen as a festival, at least for the privileged ones who could vote.
    1:01:46 It was parades, music, and rum, lot of rum, and cakes.
    1:01:48 People would make election cakes.
    1:01:51 So I decided to revive that tradition.
    1:01:55 And I used Facebook, which I know is not very 18th century.
    1:01:57 But it is as one of the older platforms.
    1:01:59 So I thought at least it’s closer.
    1:02:05 And I got hundreds of people in all 50 states to bake election cakes last November and bring
    1:02:13 into the polls to remind us that democracy, as flawed as it is right now, is we are lucky
    1:02:14 to have it.
    1:02:18 Democracy is sweet, that was our catchphrase, and we’ve got a fight to keep it.
    1:02:21 So I loved that part, and I’m doing it again.
    1:02:24 If anyone wants to bake election cakes, it’s just a joy.
    1:02:27 We share the pictures on Instagram.
    1:02:29 Is it legal in Georgia?
    1:02:32 It’s a great question, I hope so.
    1:02:34 You cannot bring it too close to the polls.
    1:02:36 I had to be 50 feet away.
    1:02:38 But I certainly hope so.
    1:02:40 So that gave me some hope.
    1:02:44 But I guess one of my points at the end, I had 10 takeaways.
    1:02:51 And one of the takeaways was that the real sun rises and falls according to gravity.
    1:02:52 That’s natural laws.
    1:02:55 We don’t have any control.
    1:02:58 This son of democracy is not like that.
    1:03:00 It’s not a natural process.
    1:03:01 It’s up to us.
    1:03:04 We are the ones who built it, and it is fragile.
    1:03:09 So if we do want to keep it, we have to be the ones who make it rise or set.
    1:03:11 And so we have to go in there and fight.
    1:03:12 There are a lot of reforms we can make.
    1:03:14 Gerrymandering is just one.
    1:03:15 So let’s go in there.
    1:03:22 Let’s have our cake, and let’s fight for democracy and keep the sun rising on America.
    1:03:25 And that is how we’re going to end this podcast.
    1:03:28 That is a great last question.
    1:03:30 It was that or the smoke anima.
    1:03:34 One of those two ways to end it.
    1:03:35 Both important.
    1:03:36 Both important.
    1:03:38 Thank you so much for doing this.
    1:03:40 Oh, my pleasure.
    1:03:43 Guy, you are an inspiration.
    1:03:44 I really believe that.
    1:03:52 I love your philosophy of life and your open-mindedness and all of the points you make in here.
    1:03:55 I think we have very similar worldviews.
    1:04:04 I, well, I don’t have a pillory under my bed, but yeah, other than that.
    1:04:12 If you think this hasn’t been funny enough, stay tuned because now here is my phone conversation
    1:04:16 with Julie Jacobs, his wife.
    1:04:29 And I have to say, she may be as funny as he is, if not more.
    1:04:32 First of all, thank you very much for doing this.
    1:04:33 Of course.
    1:04:34 My pleasure.
    1:04:40 I don’t always get asked, so I feel honored.
    1:04:41 Must be a slow day.
    1:04:42 All right.
    1:04:54 Obviously, we interviewed your darling husband and I have to tell you that was a very entertaining
    1:04:55 interview.
    1:05:02 My first question is, which way is it harder to live, biblically or constitutionally?
    1:05:03 Oh, definitely biblically.
    1:05:10 Maybe it’s just a sheer amount of time, things do get better as time goes by.
    1:05:15 The constitution wasn’t great to women, but nothing’s like the Bible.
    1:05:17 We were barely anything.
    1:05:20 We’re second class all the way.
    1:05:27 And when he picked up the Bible book and he decided to do the year of living biblically,
    1:05:33 he thought that this was going to work great for me because I felt that I appreciated religion
    1:05:34 more than he did.
    1:05:42 He wasn’t really understanding why traditions were important to me, but I didn’t think about
    1:05:49 the fact that the rules of the Bible are just not so great for women, shall we say.
    1:05:55 So the constitution book, I think it was also well prepared, having done living biblically.
    1:06:02 I was ready to go, I knew going in that women can’t get the vote until the 20th century.
    1:06:06 So I knew that it was going to be a little bit easier.
    1:06:13 I bet you must be looking forward to America becoming more of a Christian nation and going
    1:06:15 back to traditional Christian values.
    1:06:16 Yeah, really.
    1:06:23 And you know, that’s the thing about this book that was so fascinating was as he was
    1:06:24 writing it.
    1:06:29 I remember any book he’s ever done like this, where every day I was reading something in
    1:06:37 The Times or on the internet that was applicable to what he was working on and something was
    1:06:40 changing, mostly Supreme Court related.
    1:06:41 It was just fascinating.
    1:06:45 Then I’d be like, “Oh my gosh, you have to work that in, now you have to talk about
    1:06:46 that.”
    1:06:47 And it continues.
    1:06:53 Like now the books come out and it’s just, gosh, it’s just absolutely nuts.
    1:07:02 The Constitution clearly did not anticipate billionaires giving people rides on private
    1:07:03 jets.
    1:07:05 So that’s going to need an amendment sometime.
    1:07:09 There was a few things that they just could not imagine.
    1:07:13 I actually was listening to your episode with Peter Sagle, who I don’t know if you know
    1:07:20 I grew up with, and he was talking about how they just made assumptions that you weren’t
    1:07:23 basically going to be a good person.
    1:07:29 That was just assumed that you would never do certain things, which is fascinating.
    1:07:35 There were plenty of horrible people back then, too, but they had such hope for humanity.
    1:07:38 I don’t think they saw a lot of this coming.
    1:07:43 Being on Wait, Wait, Don’t Tell Me was one of the high points of my life, and then interviewing
    1:07:46 Peter Sagle was truly one of the high points.
    1:07:48 I love that.
    1:07:49 He’s a funny guy.
    1:07:50 He is a funny guy.
    1:07:51 He has been.
    1:07:52 Yeah.
    1:07:54 It surely sounds like you’re a good sport.
    1:07:58 How do you even deal with your spouse coming home and says, “Oh, we’re going to live bivocally.
    1:08:00 Oh, we’re going to live constitutionally.”
    1:08:02 Are you just that much of a good sport?
    1:08:08 The thing I have learned about myself being married to AJ is I am truly an optimist, and
    1:08:17 that is what we can call, I think, “Oh, this project is going to be so good for him, us,
    1:08:23 our relationship, him getting to know something, and then now I’m at the point that I realize,
    1:08:27 okay, settle down, there’s going to be all sorts of wackiness.”
    1:08:32 The Drop Dead Healthy book, I think was the best example of that, because I really felt
    1:08:36 like he needed to get in better shape, and I thought, “Oh, this is so good.
    1:08:43 He’s going to understand why it’s so important,” but then he finds all these interesting, I
    1:08:49 would almost say cult-like groups that do whatever it is the subject’s about, and that
    1:08:57 one, it was the people who basically follow the habits of cavemen and hunter and gatherers,
    1:09:02 and so he was crawling around Central Park, he found the minimalist eaters who have a
    1:09:08 blueberry for dinner, so he always finds these people that I don’t even know about that
    1:09:14 and then sends him into a very extreme category that I never see coming.
    1:09:19 I’ve learned over 20 years that it’s never going to be as rosy as I initially think it’s
    1:09:26 going to be, and I have to prepare myself for that, but I have to say, I maybe is just
    1:09:33 getting used to it, but this book, I felt like I saw coming what was coming, and I really
    1:09:39 did enjoy it because I loved the reenactment, I loved history, and it was fascinating to
    1:09:42 get into the mind of the founding fathers.
    1:09:47 All of that, I really stuck, I was really into it, and the other big thing that’s happening
    1:09:53 as our years are going by is our kids are getting older, and they’re able to participate
    1:09:58 more, so it’s not like when we did the year of living biblically, and I was pregnant,
    1:10:04 and we had a toddler at the time, it’s much more enjoyable when you have more free time
    1:10:08 and your kids are able to participate.
    1:10:14 Did he tell you that I suggested that his next book should be A Year of Living Maggily?
    1:10:24 Oh god, I don’t think of that one I would enjoy, I don’t know, I don’t think so.
    1:10:27 I have one last question for you.
    1:10:33 Do your parents ever call up and say, “Oh so, what’s our son-in-law doing now?”
    1:10:38 And what do you say when you ask, “Oh yeah, we’re living biblically, we’re living constitutionally,
    1:10:41 we’re living maggily, what do you tell your parents?”
    1:10:49 So my father’s passed away and he got a huge kick out of A&J, my father was very quirky
    1:10:55 and loved all, he just, yeah, he thought it was hilarious, he didn’t have to live it,
    1:11:00 so what did he care, and my mother, she thinks our lives are very interesting, and I think
    1:11:05 she really appreciates that, and because, again, she doesn’t have to live it, she’s
    1:11:08 a side character, I think she enjoys it.
    1:11:13 It’s my brothers who I think have had the hardest time because they think A&J rights
    1:11:17 me as a saint, that they’re like, “That’s not my sister, what are you talking about,
    1:11:23 she’s not always so patient” or whatever, and they have provided a lot of interesting
    1:11:26 contrast to his experiments over the years.
    1:11:27 Oh my God.
    1:11:31 They’re like a little like, “What’s he doing next, they get a kick out of it, but they’re
    1:11:35 like, “Hmm, you know, how are we going to be involved kind of thing?”
    1:11:40 Julie, you are truly a great sport, and it sounds like your parents were great sports
    1:11:45 too, you are a remarkable sport, Julie, what can I say?
    1:11:51 It’s only because I do get final say, so when there is a project that I’m like, “That is
    1:11:56 just going to do nothing for me,” I either say, “How do you do that for a week, a day,
    1:12:03 a month, or until a year of it,” or I try and divert him to another subject, so that
    1:12:07 is the secret to my success, is the final cut.
    1:12:08 Okay.
    1:12:12 Julie, thank you so much for spending this time with me.
    1:12:15 Oh my God.
    1:12:19 You guys just, you bring such a smile to my face.
    1:12:21 Thank you so much.
    1:12:23 Thank you guys.
    1:12:35 All I can say is, oh my God, OMG, R-O-T-F-L-O-L.
    1:12:42 What a funny couple, AJ Jacobs and Julie Jacobs.
    1:12:49 The year of living constitutionally, I would pay to read the year of living magally.
    1:12:51 I hope you enjoyed this episode.
    1:12:56 I hope you learned a few things about the Constitution, and let us all work together
    1:12:58 to preserve democracy.
    1:13:00 My name is Guy Kawasaki.
    1:13:06 This is Remarkable People, and I’m backed up by a remarkable team, that is Jeff C. and
    1:13:13 Shannon Hernandez on Sound Design, Tessa Nizmer on Research, Madison Nizmer, Producer,
    1:13:17 and co-author with me of the book, Think Remarkable.
    1:13:21 And then there’s Louise Magana, Fallon Yates, and Alexis Nishimura.
    1:13:27 This is the Remarkable People team, and we are on a mission to make you remarkable and
    1:13:29 crack you up.
    1:13:36 Until next time, mahalo and aloha.
    1:13:37 This is Remarkable People.

    In this episode of Remarkable People, join host Guy Kawasaki as he engages in a hilarious and interesting conversation with AJ Jacobs, bestselling author and immersive journalist. Together, they explore Jacobs’ latest adventure: living for one year according to the original meaning of the U.S. Constitution. Discover the challenges and absurdities of applying 18th-century laws to modern life, from carrying a musket in New York City to grappling with the concept of cruel and unusual punishment. Jacobs shares insights on the Founding Fathers’ intentions, the evolution of rights, and the delicate balance between preserving tradition and embracing progress. Learn how this constitutional journey not only entertained but also provided valuable lessons on democracy, civic engagement, and the ongoing struggle to form a more perfect union.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

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  • Matt Abrahams: Think Faster, Talk Smarter

    AI transcript
    0:00:11 I’m Guy Kawasaki, and this is Remarkable People.
    0:00:17 We’re on a mission to make you remarkable, and helping me in this episode is the remarkable
    0:00:19 Matt Abraham’s.
    0:00:24 Matt is a lecturer in organizational behavior at Stanford University’s Graduate School
    0:00:25 of Business.
    0:00:32 He teaches popular classes on strategic communications and effective virtual presenting.
    0:00:35 Matt has been recognized for his teaching excellence.
    0:00:40 He’s received the Stanford Graduate School of Business Alumni Teaching Award and the
    0:00:43 Larson Lamb Family Lecturer Award.
    0:00:49 Matt is the author of Speaking Up Without Freaking Out, 50 Techniques for Confident
    0:00:54 Calm and Competent Presenting, and today we’ll be discussing his latest book, Think
    0:01:00 Faster, Talk Smarter, How to Speak Successfully When You’re Put on the Spot.
    0:01:04 So many people worry about speaking to large groups, but if you think about it, we speak
    0:01:08 to just one person or smaller groups much more often.
    0:01:13 This episode will help you be a better communicator in these circumstances.
    0:01:20 I’m Guy Kawasaki, this is Remarkable People, and now here is the remarkable conversationalist
    0:01:27 Matt Abraham’s.
    0:01:35 My favorite moment in your book, and I think a moment that is going to reframe my thinking.
    0:01:41 That powerful a moment is that I give a lot of presentations and a lot of them have Q&A,
    0:01:46 and I have a love-hate relationship with Q&A because it’s kind of a crapshoot, right?
    0:01:51 Inevitably somebody comes up and starts telling his 10-minute life story, and then finally
    0:01:53 you say, “Is there a question here?”
    0:01:59 And they often ask really difficult esoteric questions that need more like a psychiatrist
    0:02:01 than a keynote speaker.
    0:02:11 But when you said that think of Q&A as the person trying to have a good moment with you,
    0:02:14 that just clarified everything for me.
    0:02:16 I understand that now.
    0:02:20 It has reframed my thinking about doing Q&A.
    0:02:21 That’s wonderful.
    0:02:24 I have had the same experience you do where you’re getting questions, you’re just, “What
    0:02:25 is happening in front of me?”
    0:02:30 And I had the same shift that I had to make and understand that the person is really trying
    0:02:35 to connect with you, and they might not know how to do it, or they might not be able to
    0:02:41 articulate it clearly, but it’s an opportunity to have that good moment, to have that connection,
    0:02:45 to find a way to learn from each other and to collaborate.
    0:02:50 And I now lean into Q&A because of that, because of the opportunity to see where it takes me,
    0:02:51 and it’s a lot of fun.
    0:02:53 And I hope you try it out and have good success with it.
    0:02:57 I read your book last night, and so I’m trying to figure out when my next speech will be,
    0:02:59 and I’m going to emphasize Q&A.
    0:03:00 Good.
    0:03:09 So, I realized that your book is about this kind of informal, unplanned, unscripted presentation,
    0:03:11 but I’m not going to limit myself to that.
    0:03:15 When I speak to a communications expert like you, I just want to ask everything I want
    0:03:16 to ask.
    0:03:17 Happy to take the questions.
    0:03:18 All right.
    0:03:27 Do you prefer as a format for fostering communication the formal speech or the fireside chat?
    0:03:28 Which is better?
    0:03:34 I think people vary on this, and it has to do with your openness and willingness to let
    0:03:36 things be freeform or not.
    0:03:40 Many of us, especially if we’re nervous or novice on the topic, we like to have a sense
    0:03:44 of control if there’s a strict timeframe where we have to get the information across.
    0:03:47 And a presentation affords us some of that.
    0:03:51 I personally like conversation and fireside chats.
    0:03:55 For the very reason that we talked about, it allows for a lot of good moments to happen.
    0:04:02 I also really enjoy Q&A so much so that when I structure my formal presentations, I turn
    0:04:04 them into self-Q&A.
    0:04:08 So I’ll start by saying today, I’d like to discuss three questions with you.
    0:04:12 And then I’ll ask the question, I’ll answer it, and then I’ll move on to the next question.
    0:04:18 So for me, an interactive, inquiry-based communication works best.
    0:04:20 Not everybody is that way.
    0:04:24 So you have to be flexible so you can adjust and adapt between the two types.
    0:04:25 Okay.
    0:04:30 That is a second, scales remove from my eyes moment.
    0:04:31 So I never thought of that.
    0:04:36 I could say today I’m going to answer for you three questions and question number one
    0:04:39 is this, I love that.
    0:04:43 And so it allows you to be conversational.
    0:04:48 You single-handedly in the last 24 hours have doubled the quality of my speeches.
    0:04:49 I swear to God.
    0:04:51 And I use a top 10 format.
    0:04:55 So I’m going to just say, I’m going to answer 10 questions for you today.
    0:04:57 And Guy, I’ve seen you speak, you’re an amazing speaker.
    0:05:00 So anything I can do that you think will help you makes me feel really good.
    0:05:05 Oh, thank you very much for the kind words, but that is brilliant.
    0:05:08 I think a lot of people listening to this, they’re going to say, Guy, what the hell are
    0:05:09 you talking about?
    0:05:14 What’s such a big breakthrough about asking yourself questions in the keynote to make
    0:05:15 your own Q&A.
    0:05:18 But trust me, you listeners, that is a brilliant insight.
    0:05:20 I wish more people would do that.
    0:05:27 Now in this fireside chat situation, it seems to me a lot of it is dependent upon the host
    0:05:32 and how do you influence the host to quit asking you the dumbass questions and do you
    0:05:37 give them the question, what do you do to try to foster a better fireside chat?
    0:05:42 I spend a lot of time helping people with panel presentations, formal presentations,
    0:05:43 pitches, those kind of things.
    0:05:45 And a lot of it has to do with the prep work.
    0:05:50 So if you’re being a panelist or somebody who’s being interviewed in a fireside chat,
    0:05:54 try to talk to the person in advance and understand what is their goal for the interaction?
    0:05:59 What do they want to get out and what do they hope that their audience gets out of it?
    0:06:00 And then I am pretty directive.
    0:06:04 I say, well, if those are your goals, then here’s some things I think I can share that
    0:06:05 would be helpful.
    0:06:06 What do you think?
    0:06:10 And so I try to direct them without saying, here are the five questions I want and I certainly
    0:06:13 don’t want these five, but I try to guide them that way.
    0:06:14 So that’s the work before.
    0:06:18 Now if in the midst of it, and I’m sure you’ve been in these circumstances as if I, people
    0:06:23 start asking you questions and you’re like, this is either not really a question or this
    0:06:25 is something that really doesn’t make sense.
    0:06:30 I’ll actually help them reframe the questions and I’ll say things like, another way I look
    0:06:32 at what you’ve just asked is this.
    0:06:35 And then I form the question and answer it myself.
    0:06:41 So I try to do it politely through paraphrasing and reframing to help them get back on track.
    0:06:46 But the pre-work is really where I think the goal is in helping in those situations.
    0:06:52 And when you are actually in a fireside chat, do you believe that you should be looking
    0:06:56 at the host or at the audience when you answer?
    0:07:03 I love this question because so many people, when they’re doing panels or fireside chats,
    0:07:09 make it just a conversation between the moderator or interviewer and the panelist or fireside
    0:07:10 chat guest.
    0:07:12 It’s about the audience.
    0:07:15 You don’t want the audience simply watching a tennis match where they’re just going back
    0:07:16 and forth.
    0:07:18 You need to engage them.
    0:07:22 And I think the answer to your question comes from the words you use.
    0:07:26 So when I answer questions, I’ll say things like, as everyone knows, or as many of you
    0:07:31 have experienced, and when I use that language, it invites me to look at the audience and
    0:07:34 even gesture towards them so I bring them into the conversation.
    0:07:38 So if you ask me a very specific question, I might say, that’s something I’ve experienced
    0:07:40 and I’m certain many people here have.
    0:07:44 In fact, sometimes I’ll even take a poll, I’ll say, how many of you have had this experience?
    0:07:46 So I get them engaged.
    0:07:49 So it’s not them just watching the conversation, they’re part of it.
    0:07:55 So the answer to your question is you use language, an inclusive language, to guide
    0:07:56 where you look.
    0:07:59 So I then am looking at the audience and when I’m done with my answer, I’ll come back to
    0:08:02 the question asker or moderator and move on from there.
    0:08:04 Okay, more brilliance.
    0:08:10 When I’ve moderated panels, when I ask the panel a question, I purposely look out at
    0:08:15 the audience and I don’t make eye contact with the panelists so that they cannot look
    0:08:17 at me and answer to me.
    0:08:21 I force them to not look at me because if they look at me, they’re going to just see
    0:08:23 the side of my face.
    0:08:24 I think that’s a great idea.
    0:08:28 I think that’s very helpful and you as the moderator are guiding them where they should
    0:08:30 put their attention.
    0:08:31 And I think that’s great.
    0:08:35 And I would, as the moderator or the interviewer beforehand, tell them, say, I want this to
    0:08:38 be a connection with the audience, you don’t need to look at me.
    0:08:42 And you can also, it’s where you position yourself as well, where you sit.
    0:08:47 So if it’s a big panel, sitting perhaps on the end encourages them to look out because
    0:08:51 it’s really hard to crane your head over to look at where you might be sitting.
    0:08:52 Okay.
    0:08:58 God, I love these kind of interviews where it’s so tactical and practical.
    0:09:01 I hope people are taking notes.
    0:09:08 What do you consider harder, a planned speech, a keynote speech or an extemporaneous answer?
    0:09:15 To me today, where I am based on my experience in age, I actually like the more spontaneous
    0:09:16 things.
    0:09:18 And even a choice, I try to go in that direction.
    0:09:23 But I realize that’s the result of a lot of practice that I’ve had and a lot of experimentation
    0:09:26 and mistakes and growth.
    0:09:30 For many people, a planned presentation is nerve-provoking enough.
    0:09:33 And let’s work there where we have a bit more control.
    0:09:37 But the reality is, most of our communication is spontaneous.
    0:09:38 It’s impromptu.
    0:09:39 It’s in the moment.
    0:09:42 Someone asks a question, asks for feedback, we’re making small talk.
    0:09:47 So learning to be more comfortable in those spontaneous moments helps you not just when
    0:09:50 you’re up on a stage, but when you’re just interacting in life.
    0:09:53 Most of our professional and personal interactions are spontaneous.
    0:09:57 They’re not planned pitches, presentations or meetings with agendas.
    0:09:58 So we all have to work on.
    0:10:02 And the good news is, is that you can get better at the spontaneous stuff.
    0:10:04 But you have to work at it.
    0:10:06 Is there a kind of a superset?
    0:10:10 If you’re good at formal presentations, you’ll be good at spontaneous.
    0:10:13 Or if you’re good at spontaneous, you’ll be good at formal.
    0:10:17 Or there are two distinct skills with very little overlap.
    0:10:20 I think it’s a Venn diagram where there’s a fair amount of overlap, but it’s not always
    0:10:21 the case.
    0:10:27 I know some amazing speakers who can command a room, but when they go into Q&A or they’re
    0:10:31 having one-on-one interactions and small talk, they are not very confident and they
    0:10:36 don’t come off as professional and profound as they do on the stage.
    0:10:40 So too, there are many people who just have that gift of gab and they’re able to really
    0:10:43 connect in small talk and introducing themselves.
    0:10:46 But when they get up on stage, it’s really challenging.
    0:10:49 So there are a subset of skills that transfer to both.
    0:10:52 But just because you’re good at one doesn’t mean you’re good at the other.
    0:10:53 Okay.
    0:10:55 That’s why we have to work on both.
    0:10:58 Let’s say you gave a formal speech and then there was Q&A.
    0:11:02 Now you’re done with the Q&A.
    0:11:08 Do you just end with the answer to the last question or do you summarize and say, “Okay,
    0:11:14 so I gave you a speech, I did this Q&A, now let me just rehash or let me summarize?”
    0:11:17 Is there a closing statement or you answer the question and you say, “Thank you very
    0:11:19 much,” and you walk off?
    0:11:22 You absolutely need to wrap up.
    0:11:23 I believe you start with gratitude.
    0:11:24 Thank you for your time.
    0:11:26 Thank you for your questions.
    0:11:29 And then you have a one or two sentence wrap up.
    0:11:33 You never know if your last answer is going to be a good one, nor do you know if the question
    0:11:34 was a good one.
    0:11:39 We know from science, specifically psychology about primacy and recency effects.
    0:11:40 People remember what they hear last.
    0:11:46 And if what they hear last is a mediocre answer to a mediocre question, they’re going to remember
    0:11:47 that.
    0:11:52 So really end with an exclamation point, express gratitude, say, “Thank you for those questions.
    0:11:56 I hope you leave here with,” and then come back to that central point.
    0:12:00 I think it’s a strong punctuation and it’s something you can prepare in advance.
    0:12:11 You know what your key point was in the presentation, revisit it.
    0:12:18 I want to know who is in the Matt Abrams Hall of Fame for spontaneous conversation?
    0:12:23 Who do you point at and say, “My God, that guy or that gal has really got this wire?”
    0:12:28 Clearly, I think the master, the grand master of spontaneous communication was Robin Williams,
    0:12:31 just an amazing person, not just in his comedy.
    0:12:35 I’ve spent a lot of time, I enjoy his comedy very much, and I’ve spent a lot of time looking
    0:12:39 at and listening to his interviews, even the ones that were very serious.
    0:12:43 And just the ability to formulate thoughts and support those thoughts, it was amazing.
    0:12:44 But there are a lot of other people.
    0:12:49 One of my favorite speakers is a young woman named Brittany Packnett.
    0:12:55 She is a dynamo in plan speaking, but also just in Q&A skills, just brings herself fully,
    0:13:00 has lots of confidence, and has an important message, which happens to be about confidence.
    0:13:05 But there are many, many people, politicians, as hard as it can be to look at and listen
    0:13:11 to them sometimes, they can be very good at that spontaneous speaking in a way of connecting.
    0:13:13 So there are lots of good role models.
    0:13:18 Oprah Winfrey is amazing in her question asking and answering.
    0:13:22 So there’s some very accessible people that you can watch to see what they do.
    0:13:26 But the one thing all of these folks do is they connect first.
    0:13:28 It’s really about being present.
    0:13:32 It’s about connecting and listening, and then responding appropriately.
    0:13:34 And you can find that in many people.
    0:13:37 Okay, so two offshoot questions from that.
    0:13:39 So first of all, you said politicians.
    0:13:45 Tell me who you think is a politician or multiple ones that are good at this?
    0:13:49 Bill Clinton, regardless of your politics, I think was very good at connecting with people
    0:13:52 and making you feel like you were being directly spoken to.
    0:13:57 Something that was being said was very immediate in that moment, regardless of if he’d said
    0:13:59 it several times before.
    0:14:03 And I don’t know if you counter as a politician or not, but Michelle Obama has an amazing
    0:14:08 ability to connect and to be really present with people and to respond in a way that makes
    0:14:11 you feel that special connection.
    0:14:13 So those are two that I call out all the time.
    0:14:17 Okay, so let me ask a very specific question.
    0:14:21 Who is the best Republican at doing this?
    0:14:24 Oh, you’re putting me on the spot.
    0:14:29 I tend to shy away from politics and politicians.
    0:14:34 And he used to be a Democrat, so maybe, but Mitt Romney, actually, I had the opportunity
    0:14:40 to see him speak in person, and he has that same ability to just have this presence.
    0:14:42 And he’s got a presence physically.
    0:14:46 I mean, you feel him in the room because of his size and voice.
    0:14:49 He’s really good at also connecting, and he does something that at least in the situation
    0:14:51 I saw him.
    0:14:57 Before he speaks and connects, he’ll pause and he really looks at you, and then he starts
    0:14:58 speaking.
    0:15:00 An amazing connection that happens in that fraction of a second.
    0:15:01 A lot of us just start talking.
    0:15:06 We feel this sense of urgency in these moments to start speaking, and there’s a slight pause,
    0:15:07 a slight connection.
    0:15:09 And I was really impressed by that.
    0:15:12 And I’m going to ask you an opinion of something that I do.
    0:15:15 I have followed many speakers.
    0:15:22 I’ve seen many speakers, and the more famous you are, the more detached you are.
    0:15:27 And to take an extreme example, I once saw Cheryl Sandberg.
    0:15:31 And Cheryl Sandberg, she travels with practically the secret service.
    0:15:33 She has a personal assistant, personal assistant.
    0:15:34 She has a bodyguard.
    0:15:35 She has a bodyguard.
    0:15:36 A bodyguard.
    0:15:38 She has a driver and a driver’s driver.
    0:15:42 And she has a PR person and a PR person’s PR person.
    0:15:46 There’s like a contingent of 25 people, and they tell you not to look into her eyes, don’t
    0:15:47 make eye contact.
    0:15:49 And it’s all this whole bullshit.
    0:15:54 And I have the opposite attitude that when I make a keynote speech, I go into the audience
    0:15:59 before the speech, and I’ll take selfies, I’ll sign autographs, I’ll do whatever they
    0:16:00 want.
    0:16:04 Because when I start my speech, I want to look down in the first few rows, and I want
    0:16:10 to see people smiling at me and relating to me because I just took a selfie with them.
    0:16:12 I have the same approach you do.
    0:16:15 I like to talk to the people in the room.
    0:16:17 I like to learn a lot about them.
    0:16:21 This is also a way that I help manage the anxiety that I can feel.
    0:16:26 When I connect with people, I realize, one, that these are good people who believe I have
    0:16:28 some value to bring.
    0:16:30 And it helps me be present oriented.
    0:16:34 I am somebody who can get into my head and worry about this or worry about that when
    0:16:35 I’m speaking.
    0:16:38 And if I’m talking to somebody, I have to be very present oriented.
    0:16:39 I am of your ilk.
    0:16:41 I like to do the same thing.
    0:16:44 Sometimes I’m precluded from doing that just because of the environment and the venue.
    0:16:48 So I actually go backstage and talk to the stage hands and to the other people.
    0:16:51 I really try to find people to connect with.
    0:16:57 It puts me in a good present moment space and reminds me that there’s value in what
    0:17:00 I have to bring, and that excites me.
    0:17:07 I give you another something that I do and I did it particularly pre-pandemic when I
    0:17:09 was making a lot of in-person speeches.
    0:17:17 So I would carry my own Countryman E6 and I would go to the AVP people and I say, “Listen,
    0:17:18 I brought my own Countryman.
    0:17:20 I want to use a Countryman.”
    0:17:26 And it’s not so much that I insisted on a Countryman or insisted on a Lavalier.
    0:17:31 But I think that when you go to the back of the room and you go to those AVP people and
    0:17:36 you bring your own Countryman in their minds, they’re thinking, “This guy really knows his
    0:17:37 shit.
    0:17:40 This guy wants a really good sound.
    0:17:44 We should make them as successful as we can.”
    0:17:47 And that’s why I carried a Countryman.
    0:17:49 I really like that approach.
    0:17:51 I have always appreciated theater.
    0:17:52 I am not willing to perform.
    0:17:56 I’m happy to get up and speak, but performing is not my thing.
    0:17:59 So I used to do sound and lights when I was in high school and even in college.
    0:18:03 So I always try to connect with these folks just because I like the people that do that.
    0:18:09 I love this idea of bringing your own technology and signaling that, “Hey, I know this stuff
    0:18:12 and I want to make this a great experience for everybody in the room.”
    0:18:15 And you’re implicitly saying, “You can help me do that.”
    0:18:16 I think that’s great.
    0:18:18 I love that you do that.
    0:18:23 Now, circling back to something you said about making a connection, Oprah Winfrey making
    0:18:25 a connection, et cetera, et cetera.
    0:18:29 So of course, the obvious question is, “How do you make that connection?”
    0:18:30 Yeah.
    0:18:32 You’re a good example of this.
    0:18:34 You have to be curious.
    0:18:36 It’s all about curiosity.
    0:18:39 Curiosity and empathy are the way that we connect.
    0:18:44 And through that curiosity, through that empathy, we understand what’s relevant and salient
    0:18:46 to people.
    0:18:47 That’s about the mindset and approach.
    0:18:48 I’m curious.
    0:18:49 I want to learn.
    0:18:54 When I do a presentation, when I teach, it’s all about the learning and the learning exchange
    0:18:55 that happens.
    0:18:56 So it’s not just me teaching.
    0:18:58 It’s me learning from the audience.
    0:19:01 Tactically, there’s some things you can do to really connect.
    0:19:03 Use people’s names.
    0:19:06 Use inclusive language, you, us, we.
    0:19:11 I worked with a very senior leader at a very large tech company that you would know.
    0:19:16 And he was getting up to give a keynote and he started by saying, “Knowledge workers must
    0:19:17 blah, blah, blah.”
    0:19:18 And I stopped him, time out.
    0:19:20 I said, “Who are you speaking to?”
    0:19:21 And he said, “Knowledge workers.”
    0:19:22 I said, “So why don’t you say you?”
    0:19:23 Right?
    0:19:24 Because you’re disconnecting.
    0:19:30 So using inclusive language, using gestures, orienting your body towards the person.
    0:19:34 Using language that invites people to co-create something with you.
    0:19:37 So for example, say, “What would it be like if?”
    0:19:38 Imagine.
    0:19:39 Picture this.
    0:19:41 That kind of language co-creates a connection.
    0:19:43 We together are envisioning that same thing.
    0:19:48 So there are very tactical things you can do in terms of body posturing language you
    0:19:51 use that foster that connection.
    0:19:54 But it comes from the approach of curiosity and empathy.
    0:19:58 One thing when I first started reading the book, I was scratching my head a little bit
    0:20:05 because saying to myself, “Wow, he’s making you so much preparation work and so much planning
    0:20:08 for something that’s supposed to be spontaneous.”
    0:20:09 Yes.
    0:20:13 You’re telling me I have to go through all of this in the off chance that I go to a staff
    0:20:18 meeting and the off chance that my boss asked me to answer a question.
    0:20:19 Are you serious?
    0:20:23 Are you supposed to do all that just in case something happens?
    0:20:27 I’d like to address the second part of your question and then the first part.
    0:20:29 This will absolutely happen.
    0:20:33 Every day, you are experiencing many, many spontaneous speaking situations.
    0:20:35 So this is not the one-off.
    0:20:38 This is, yeah, maybe your boss will ask you a question and that has high significance.
    0:20:42 But the colleague that you walked to the meeting with who asked for feedback about the previous
    0:20:44 meeting, same situation.
    0:20:48 Maybe the stakes are different, but it sure would be good to feel comfortable in that moment.
    0:20:50 We are always spontaneously speaking.
    0:20:53 So preparing to do that, I think, makes sense.
    0:20:57 Now the book lays out a six step methodology.
    0:21:01 It is ideal if you go through all six steps, but any single one of those steps will help
    0:21:03 you be more comfortable and confident.
    0:21:08 So at first it can seem like that’s a lot of work and it seems counterintuitive to prepare
    0:21:09 to be spontaneous.
    0:21:15 But think of this, any sport you’ve ever played, any athlete spends a lot of time doing drills
    0:21:22 and working out so that in the game that happens spontaneously, they can respond well.
    0:21:27 And I firmly believe that the investment time you put up front saves you tremendous amount
    0:21:32 of time on the back end where you have to fix your faux pas, say it again because people
    0:21:34 didn’t get it and you weren’t clear.
    0:21:37 So there is an investment just like in any skill.
    0:21:40 If you learn to play an instrument, learn to play a new sport, but it is well worth it
    0:21:43 and helps save time on the back end.
    0:21:49 So why don’t you give us the gist of this preparation work, this six steps?
    0:21:50 Sure.
    0:21:51 Happy to do so.
    0:21:55 The six steps fall into two major categories, mindset and messaging.
    0:21:58 When it comes to mindset, there are really four things we have to do.
    0:21:59 First we have to manage our anxiety.
    0:22:04 And I provide lots of techniques that are based on academic research to actually calm
    0:22:06 ourselves down.
    0:22:09 Most people feel anxiety in communication.
    0:22:14 The level of intensity and the type of communication varies, but there are things we can do to
    0:22:15 manage that anxiety.
    0:22:21 Second, we have to see these circumstances as opportunities, not threats.
    0:22:25 When you go into a meeting and you know your boss is going to ask you questions, many of
    0:22:29 us feel very threatened by that, like I have to defend my position.
    0:22:33 We can reframe that and say this is an opportunity to show what I’ve done, to connect, to learn
    0:22:34 from my boss.
    0:22:36 That mental shift can really help.
    0:22:41 Many times in these circumstances, in all communications, we want to be perfect.
    0:22:44 We want to communicate perfectly.
    0:22:46 I’ve been doing this for many, many decades.
    0:22:48 There is no right way to communicate.
    0:22:51 There are better ways and worse ways, but there’s no one right way.
    0:22:56 And putting all this pressure on ourselves makes it harder to actually get the communication
    0:22:57 across.
    0:23:02 We are taking that limited cognitive bandwidth we have, and we’re splitting it to pay attention
    0:23:06 to what we’re saying, how we’re saying it and judging, versus investing it all and actually
    0:23:09 connecting and getting our information across.
    0:23:13 And then the final mindset portion is listening.
    0:23:16 Listening is critical to effective communication.
    0:23:20 If we don’t listen well, which many of us don’t, we only listen for the top line.
    0:23:22 We need to listen for the bottom line.
    0:23:25 That can help us then respond appropriately.
    0:23:27 So that’s mindset.
    0:23:30 Messaging, from my perspective, is about two things.
    0:23:35 Sure, having a clear framework rather than just listing and itemizing information.
    0:23:40 Our brains don’t do well when they’re overloaded with information, so structuring it, packaging
    0:23:42 it up can really help.
    0:23:45 And then the last part of this is making it focused.
    0:23:47 Many of us say much more than we need to.
    0:23:51 I believe the most precious commodity in the world today is attention.
    0:23:58 And if I ramble on in an unfocused way, I’m making it very hard for you to focus your attention.
    0:24:00 My mom has this famous saying.
    0:24:04 I know she didn’t create it, but it’s tell the time, don’t build the clock.
    0:24:08 And many of us, when we communicate, are clock builders.
    0:24:12 And so having a structure helps you focus and makes it easier for your audience to understand.
    0:24:17 So if you take any one of those steps, I firmly believe you will be better in your communication.
    0:24:34 If you apply multiple steps, you’ll even be better.
    0:24:38 Yesterday I reviewed somebody’s pitch.
    0:24:44 And I have this famous Guy Kawasaki 10-20-30 rule of powerpoint, 10 slides, 20 minutes,
    0:24:46 30 point font minimum.
    0:24:53 And I gotta tell you, man, everybody who I review their pitch, they say, I love 10-20-30
    0:24:54 rule.
    0:25:02 And then they show up with 25 slides, 60 minutes, and 12 point font complete sentences.
    0:25:05 And I’m saying to myself, what the hell is happening?
    0:25:11 You told me you read 10-20-30, you show up with 50, 50, 70.
    0:25:13 What is the problem?
    0:25:14 That’s about structure, right?
    0:25:17 I think people don’t understand that structure sets you free.
    0:25:20 It doesn’t hem you in.
    0:25:22 Absolutely, 100%.
    0:25:24 I’ve learned this in many areas of my life.
    0:25:29 If you’ve ever done anything with improvisation, you know that improv is not a free for all.
    0:25:31 They’re following very specific rules.
    0:25:35 I have been fascinated by this notion of how structure sets us free.
    0:25:38 I’ve looked into jazz musicians, two things that were fascinating.
    0:25:43 I talked to a playground designer, somebody who designs playgrounds.
    0:25:48 And they literally have play structures, but they structure the play structures in such
    0:25:52 a way to guide the kids through the experience.
    0:25:54 So it’s not just a free for all.
    0:25:56 They actually have a logic to it.
    0:26:02 I interviewed the gentleman who is in charge of Lego, the bricks, their manuals.
    0:26:06 I’ve been fascinated by Lego manuals forever because they have no words.
    0:26:13 And yet, when you compare them to other manuals from countries nearby, like Ikea, night and
    0:26:18 day, the power of a clearly well-structured document.
    0:26:23 And what he told me, which I found fascinating is Lego manuals have a structure to them.
    0:26:28 If you think about it, each step in a Lego manual could be exactly the same thing.
    0:26:30 Same number of bricks, same number of steps.
    0:26:32 But instead, they vary that.
    0:26:35 So you have an emotional experience as you go through it.
    0:26:40 The structure sets the person building it free to do these creative things rather than
    0:26:43 being very regimented, saying you will do this number of steps along the way.
    0:26:46 I totally agree that structure sets you free.
    0:26:48 And I love your rule.
    0:26:52 And I encourage people to apply that rule to their slides and to their pitches.
    0:26:54 I think people can appreciate it, Guy, but when they get in front of you, they want to
    0:26:58 show more detail than they probably need to.
    0:27:02 I keep telling people, it’s the glance test.
    0:27:08 And the glance test I learned from Nancy Duarte, which is people should glance at your slide,
    0:27:13 understand it, and then start looking back at you, not stare at the slide.
    0:27:20 And then yesterday, I told this guy, you gave me Microsoft Word, the whizzy wig print format.
    0:27:23 I want you to switch to outline.
    0:27:25 I just want to see the outline.
    0:27:27 I don’t want to see the whole text.
    0:27:33 And then when I read your book, I read that page about how Google can describe their business
    0:27:35 in 12 words, right?
    0:27:38 So I took a picture of your book of that page.
    0:27:39 I sent it to him.
    0:27:45 If Google can describe their entire business in 12 words, how the hell is it that you need
    0:27:47 20 slides to describe your business?
    0:27:51 I don’t understand that, but we’ll see what he says.
    0:27:53 I actually had a similar circumstance.
    0:27:55 So I teach at Stanford’s Business School.
    0:27:59 And I sometimes work in these programs where they bring in groups of entrepreneurs.
    0:28:03 So I was doing this program where there were 25 entrepreneurial teams.
    0:28:07 And they gave me 30 minutes with each team to help them in their communication.
    0:28:09 And I would ask these teams, I would say, we got 30 minutes.
    0:28:12 Help me understand what you do, because I’d never met these people.
    0:28:15 And it would take them 20, 25 minutes to explain.
    0:28:18 So I’d end up with five minutes to coach them.
    0:28:21 So I finally came up with this way to do a quick elevator pitch.
    0:28:24 It’s four sentence starters.
    0:28:28 And if they just answer those four sentence starters, it gives me enough information to
    0:28:29 help.
    0:28:30 So I asked them to finish these sentences.
    0:28:35 What if you could sew that, for example, and that’s not all?
    0:28:40 And I think anybody pitching a business or pitching an idea, if you answer those four
    0:28:43 prompts, you give a tight, clear answer.
    0:28:44 Yeah.
    0:28:45 I love that.
    0:28:48 What if you could sew that, for example, and that’s not all?
    0:28:52 And it can really help give clarity.
    0:28:53 Because you’re right.
    0:28:55 The glance test, I call it the billboard test, like you’re driving down the freeway and you
    0:28:58 look at a billboard, you should be able to tell what it means quickly.
    0:29:02 You got to be able to do that with your pitches, with your ideas and meetings.
    0:29:04 Otherwise, people tune out.
    0:29:06 I’m going to rip that off from you, too.
    0:29:11 The metaphor that I use, I tell people that you are in an airplane.
    0:29:13 There are two kinds of airplanes.
    0:29:16 One airplane is an A380 or a 787.
    0:29:20 Another is an F16 on a carrier deck.
    0:29:24 And I want you to be Tom Cruise taking off from that carrier deck.
    0:29:28 And if you don’t get off the deck in 150 meters, you fall in the ocean and you die.
    0:29:33 But you are that guy, Captain Sully, and he couldn’t get the airplane off.
    0:29:35 So he had to land in the East River.
    0:29:36 That’s what you do.
    0:29:39 You need two miles of runway and you land in the river.
    0:29:40 So be Tom Cruise.
    0:29:42 I think they tack it as an example.
    0:29:43 Excellent.
    0:29:44 I love it.
    0:29:45 Top Gun is what it’s all about.
    0:29:47 Instead of taking that long launch time.
    0:29:48 Absolutely.
    0:29:49 Absolutely.
    0:29:50 I love the analogy.
    0:29:51 You can take my pitch formula.
    0:29:55 I’m going to take that analogy because that’s exactly what we need.
    0:29:56 Good trade.
    0:30:01 You know, one thing I learned from Steve Jobs is you have to know what to steal.
    0:30:06 That in itself is a skill that people don’t appreciate.
    0:30:07 That’s right.
    0:30:12 And I think AI is an interesting venue for people to practice that lesson.
    0:30:13 What do you take and what don’t you take?
    0:30:15 Oh, tell me more.
    0:30:16 How would you…
    0:30:17 Okay.
    0:30:18 This is a very good question.
    0:30:23 How would you use an LLM to improve your spontaneity in conversations?
    0:30:24 Great question.
    0:30:25 Great question.
    0:30:28 And I actually instruct and encourage my students to do this.
    0:30:29 Let’s imagine.
    0:30:31 We’ll just take a job interview, for example.
    0:30:33 Let’s imagine you’re going to interview with a company.
    0:30:38 Go to your favorite LLM and type in interviewing for this role at this company with somebody
    0:30:40 in this position.
    0:30:47 Give me five questions that allow me to demonstrate my capabilities in X, whatever it is, and
    0:30:48 it’ll spit out questions.
    0:30:51 And as it does, practice answering the questions.
    0:30:56 Not to memorize, but just to get agile at answering questions.
    0:31:01 An athlete has an opponent who will do the defensive moves or the offensive moves so
    0:31:02 they can practice defense.
    0:31:04 Use an LLM in the same way.
    0:31:10 If you’re a non-native speaker to the language that you’re going to go to a cocktail party
    0:31:16 in, maybe ask it to generate some questions for a cocktail party following a keynote address
    0:31:21 by Guy Kawasaki, and it’ll come up with some interesting questions that you can answer.
    0:31:23 I think an LLM can really help.
    0:31:26 Again, the goal, though, isn’t to memorize your answers.
    0:31:29 The goal is to drill the answering.
    0:31:33 Oh, that’s another thing worth ripping off from you.
    0:31:37 You have the highest quotient of stuff to rip off in anybody I’ve interviewed.
    0:31:38 I don’t consider it ripping off.
    0:31:39 I’m a teacher.
    0:31:40 I want people to use these skills.
    0:31:41 Go for it.
    0:31:45 Yeah, but ripping off is more dramatic term.
    0:31:50 I’m curious, Guy, how would you use an LLM to help in your communication?
    0:31:52 You do so much communication and you’re so creative.
    0:31:53 I’m curious.
    0:31:56 How would you use it to help?
    0:32:01 Until 60 seconds ago, I never even considered using it to help.
    0:32:02 Okay.
    0:32:03 All right.
    0:32:04 I swear to God.
    0:32:06 That question just popped into my brain.
    0:32:07 I never considered an LLM.
    0:32:11 I’m going to give you homework because I would love to get your insight into how you could
    0:32:15 use it and to hear from you because I’d love to be able to get up in front of my class
    0:32:21 and be able to say, “Hey, Guy does this with an LLM to help in his communication.”
    0:32:26 I could think offhand that, let’s say that I was giving a speech about innovation and
    0:32:32 I went to chat GPT and I said, “Give me examples of companies who did not embrace the future
    0:32:34 and died because of it.”
    0:32:35 Yeah.
    0:32:41 Then the LLM will say Kodak, Blockbuster, Smith Corona, Remington Rand, and then it
    0:32:45 would come up with some example you never heard of and I would take that.
    0:32:46 Exactly.
    0:32:50 And actually you’re highlighting another really effective use of it that I encourage
    0:32:51 for my students.
    0:33:00 One of the things that can help you in spontaneous speaking is to stockpile ideas, stories, anecdotes,
    0:33:02 facts that you can then pull in.
    0:33:07 At the highest level, the analogy I will often use for what my approach to spontaneous speaking
    0:33:08 is all about.
    0:33:09 It’s like cooking.
    0:33:14 A structure is a recipe and the best chefs in the best restaurants can prepare their
    0:33:18 meals quickly because they prepared a bunch of stuff in advance.
    0:33:21 They have everything chopped and sauteed and ready.
    0:33:22 They have the recipe.
    0:33:23 They just assemble it.
    0:33:30 So you can use an LLM to help you come up with examples and anecdotes that you can then,
    0:33:33 when appropriate, not memorized, not like I’m always going to say this, but when appropriate,
    0:33:37 I can pull from that stockpile and that can really help you.
    0:33:40 So I think that’s a great idea.
    0:33:41 Okay.
    0:33:45 What do you tell people about how to appear spontaneous virtually?
    0:33:51 How does the game change when it’s virtual?
    0:33:53 Virtual communication makes it really hard.
    0:33:58 What I like to do is add interactivity that necessitates spontaneity.
    0:34:03 When I’m on a Zoom team, Meet, WebEx, whatever, I might say, “Hey, give me a quick thumbs
    0:34:09 up if you’ve ever done this,” or, “How many of you have given an introduction to yourself
    0:34:10 that you felt went really well?
    0:34:11 Give me that little party horn.”
    0:34:16 So I’m asking people to use the reaction buttons, which I then respond to.
    0:34:19 So I say, “Wow, that’s everybody,” or, “I’m surprised, I thought there’d be more.”
    0:34:24 So I’m making it interactive, which gets their attention, right?
    0:34:28 Because when you’re on these virtual sessions, it is tempting to check your TikTok, your
    0:34:29 email.
    0:34:34 So by having them interact and engaging and giving feedback on that interaction, it involves
    0:34:38 them more and it clearly demonstrates spontaneity because I didn’t know what those responses
    0:34:39 were going to be.
    0:34:44 When I have people type into the chat, I’ll invite other people to take the stage and
    0:34:47 I’ll pin them and they can talk a little bit and then I bring them back.
    0:34:51 So there are lots of things that you can do to engage people.
    0:34:55 You have to be more conscious of it and you have to do them more frequently than you might
    0:34:56 do in person.
    0:35:01 So when I teach virtually every six to eight minutes, I try to do some kind of interactive
    0:35:06 piece, even if it’s simply saying, “Are there questions or give me a quick thumbs up,”
    0:35:11 try to keep the intention engaged just because there’s some research that says every eight
    0:35:13 to 10 minutes, you need to shift things up.
    0:35:16 I like to do a little more frequently than that, just to keep people focused.
    0:35:20 Okay, that’s another thing I’m going to rip off from you.
    0:35:21 I never even thought of that.
    0:35:25 I never asked for interaction in a Zoom speech.
    0:35:27 Okay, that’s another thing.
    0:35:28 All right.
    0:35:31 Up next, unremarkable people.
    0:35:33 When people say, “Matt, how do you know if your book was successful?”
    0:35:37 To me, my book will be successful if people are dog-earing pages.
    0:35:38 They’re underlighting, highlighting.
    0:35:44 They’re going back to it before they have a situation because that’s how you need to
    0:35:46 prepare for communication.
    0:35:49 The best way to help people do that is to have a clear, concise structure so they can
    0:35:53 get back to it quickly.
    0:35:56 Thank you to all our regular podcast listeners.
    0:35:59 It’s our pleasure and honor to make the show for you.
    0:36:04 If you find our show valuable, please do us a favor and subscribe, rate, and review it.
    0:36:11 Even better, forward it to a friend, a big mahalo to you for doing this.
    0:36:16 You’re listening to Remarkable People with Guy Kawasaki.
    0:36:17 Next topic, man.
    0:36:23 I feel like I have my personal speech coach and psychiatrist helping me right now.
    0:36:27 I feel more comfortable and confident being a speech coach than a psychiatrist, but happy
    0:36:28 to.
    0:36:34 Well, there’s a fine line between those two things, man.
    0:36:35 That’s probably true.
    0:36:36 That’s true.
    0:36:37 That’s true.
    0:36:38 All right.
    0:36:40 Now, how do you feel about profanity?
    0:36:42 Hello, good.
    0:36:44 Let me share a couple of thoughts about profanity.
    0:36:48 I have worked with some people, you and I have both worked with people in common who
    0:36:49 swear a lot.
    0:36:53 In fact, there’s this one executive, the way I knew I was really getting through is the
    0:36:57 more F-bombs he would drop in our interactions.
    0:36:59 Let me share a couple of things about profanity.
    0:37:04 One, there is research around anxiety management that says swearing actually helps you feel
    0:37:05 more confident.
    0:37:09 It has to do with the neurochemicals that we release when we swear.
    0:37:15 When we cuss, it actually releases a cascade of neurochemicals that blunt cortisol, and
    0:37:18 cortisol is the big pusher of the anxiety symptoms that we feel.
    0:37:23 I’m not saying you should go out on stage and cuss and curse, but maybe before you go
    0:37:27 out on stage, it can help you feel less nervous.
    0:37:34 Cursing can serve to add in the actual speaking emphasis, but it can also be very off-putting.
    0:37:38 You have to read the room and you have to know what’s appropriate, and certainly it’s
    0:37:39 not binary.
    0:37:42 There are some swear words that are probably more appropriate.
    0:37:47 I say crap all the time and hell all the time, but I might not drop an F-bomb, right?
    0:37:49 It really depends.
    0:37:52 It’s your personality, and it depends what’s appropriate.
    0:37:54 You want it to add emphasis.
    0:37:58 You don’t want it to take people out of the conversations because they’re so shocked or
    0:37:59 surprised by it.
    0:38:05 I once had this conversation with Gary Vaynerchuk, and I said, “Gary, if I were you, I would
    0:38:10 stop dropping the F-bomb so often,” and he gave this whole explanation about authenticity
    0:38:13 and being himself and all that.
    0:38:17 At the end, I said to Gary, “Gary, you have kids in 10 years from now.
    0:38:18 They’re going to watch videos of you.
    0:38:24 You want them to see you doing that,” and I think I made him pause for a second there,
    0:38:25 but we’ll see.
    0:38:28 I’ll tell you a funny story.
    0:38:35 The first person to drop the F-bomb in my podcast was of all people, Margaret Atwood.
    0:38:41 I often tell this story because that is such a shocker to people, right?
    0:38:42 I’m very cognizant.
    0:38:45 I don’t want to come off as a profane person.
    0:38:51 I think that profanity often shows that this person is not that smart.
    0:38:57 They cannot think of any other way to do something than to swear, so I don’t want to look stupid,
    0:38:59 not on purpose anyway.
    0:39:04 I often say, “Listen, Margaret Atwood was the first person to drop an F-bomb on my
    0:39:11 podcast,” and I’ll tell you the whole story if you are willing to tolerate me saying the
    0:39:15 F-bomb twice, and then the audience always says, “Yeah, okay, go for it,” and then I
    0:39:19 tell them the story, and it works very well.
    0:39:23 Right, but you’re asking permission and you’re preparing them for it, which is different
    0:39:25 than just dropping it right away.
    0:39:26 I like that.
    0:39:27 I would agree.
    0:39:33 I equate swearing in speaking to using a laser pointer when referring to a slide.
    0:39:36 It is the easy way to highlight something.
    0:39:41 I think, as you well know, that you can design a slide with a lot of subtle things that can
    0:39:45 highlight what you want without using the laser pointer.
    0:39:49 I think in your communication, you can highlight and accomplish what you want without using
    0:39:51 swearing.
    0:39:55 That’s not to say that occasionally it doesn’t make sense for authenticity or in the moment,
    0:39:59 but it’s a blunt instrument, and I think we can do the same thing in a more subtle,
    0:40:00 artful way if we choose.
    0:40:05 Okay, so now, God, you are just a fountain of wisdom.
    0:40:12 So, I never use a laser pointer, and after that conversation, I never will, because you
    0:40:17 essentially said, “If you need a laser pointer, something’s wrong with your presentation.”
    0:40:18 I love that.
    0:40:23 There are not words that describe how much I hate and disdain laser pointers.
    0:40:26 No one uses them well, and you’re using it because you didn’t design the slide right
    0:40:28 or structure your content right.
    0:40:30 I do not like laser pointers.
    0:40:34 I think there are far better ways to highlight what you’re trying to do, and I encourage people
    0:40:35 to do that.
    0:40:38 If I got anybody listening to this to stop using a laser pointer, I feel very good about
    0:40:40 my success today.
    0:40:42 Maybe somebody at Logitech is listening.
    0:40:46 They’ll take the laser pointer out of the Logitech remote, and then we’ll solve the
    0:40:48 problem for the whole industry.
    0:40:55 So, at the second half of your book, you talk about specific situations, and I got to tell
    0:41:02 you, I love the one about small talk, and if I may paraphrase this, you said when you’re
    0:41:09 having small talk, there’s a structure to it, which is you address what, so what, and
    0:41:10 now what.
    0:41:15 So, can you explain that concept because I loved it.
    0:41:16 Thank you.
    0:41:17 So, a lot of people dread small talk.
    0:41:20 I actually think you and I together, you could help me.
    0:41:21 We need to rebrand small talk.
    0:41:22 Good stuff.
    0:41:24 Big things happen in small talk.
    0:41:29 In fact, if you think about your friends, chances are somebody in your immediate friendship
    0:41:31 network, you met through small talk.
    0:41:37 You do good things in small talk, but we feel really awkward and uncomfortable in those situations,
    0:41:40 and it’s often around, “What do I say, and how do I say it?”
    0:41:44 As I mentioned earlier, I’m a big fan of structure, and one of my favorite structures
    0:41:45 is what you mentioned.
    0:41:48 It’s three simple questions, what, so what, and now what.
    0:41:51 You can use this in myriad situations.
    0:41:53 I call it the Swiss Army Knife of Structures.
    0:41:57 I can use it giving an update, the what is my update, the so what is why my update’s
    0:42:00 important, and now what is what the contingencies are for moving forward.
    0:42:05 I can give you feedback in this format, the what is my feedback, the so what is why my
    0:42:07 feedback’s important, and my now what is what I’d like to see differently.
    0:42:11 I can write emails in it, I can introduce myself in it, but it works really well for
    0:42:18 small talk, both as the initiator of small talk and the responder to small talk.
    0:42:22 If I come up to you at a party and I don’t know you, I can simply say, “Hey, what brings
    0:42:23 you here?”
    0:42:24 That’s the what.
    0:42:26 Then when you respond, I’ll say, “Oh, why is that important to you?”
    0:42:27 That’s the so what.
    0:42:28 Then I can say, “Now what?
    0:42:29 What are we going to talk about next?
    0:42:31 What are we going to do?”
    0:42:35 Simply asking the three questions, get the conversation going.
    0:42:39 The secret of small talk is to get the other person talking.
    0:42:41 It makes it less awkward.
    0:42:44 My mother-in-law had a black belt in small talk.
    0:42:46 She was amazing.
    0:42:50 Her secret was three words, “Tell me more.”
    0:42:53 When somebody would say something, she’d pause and say, “Tell me more,” and she’d get
    0:42:54 the person speaking more.
    0:42:57 What so what now what is a way of doing that?
    0:43:02 When somebody asks you something in small talk, you can answer or respond in what so
    0:43:03 what now what.
    0:43:06 If you ask me a question, I can answer, “That’s my what.”
    0:43:09 I can then tell you why I think it’s important.
    0:43:13 The now what might be a question back to you or connecting it to somebody else or something
    0:43:14 else that happened.
    0:43:19 It’s a tool that you can use in many circumstances, but for small talk, what so what now what
    0:43:23 can be how you initiate or how you respond?
    0:43:25 That is a brilliant structure.
    0:43:29 I’ve never really asked myself if I’m good at small talk.
    0:43:33 I think I am, but now that I have this structure, I will be better in small talk.
    0:43:38 You’ll start to see people using it and you’ll say, “I see what they’re doing there.”
    0:43:41 We enjoy small talk and we just have the experience of it, but if we get meta for a moment and
    0:43:46 look at what they’re doing, you’ll see that they’re typically inviting us to participate.
    0:43:51 They are continuing the conversation that we initiated, so they’re keeping it moving
    0:43:52 and that’s the key.
    0:43:59 You also specifically address pitching and you talk about the three components which
    0:44:04 is bring up the problem, the solution, and the benefit.
    0:44:09 Here is something that I question you because I have heard thousands of pitches.
    0:44:15 In fact, I think that I am deaf because of all the shitty pitches I’ve listened to.
    0:44:20 It’s a byproduct of being a venture capitalist and a tech executive, but let’s not violate
    0:44:21 HIPAA too much.
    0:44:27 Now, you say in your section about pitching that you start by describing the problem.
    0:44:35 My experience, Matt, is that people waste way too much time describing the problem and
    0:44:36 they just go on and on.
    0:44:41 They want to talk about, “Okay, so climate change is a problem and blah, blah, blah.”
    0:44:46 Like 15 minutes later, everybody knows climate change is a problem.
    0:44:52 That’s the right amount of discussion of the problem because I think people do it too much.
    0:44:58 It makes them into Evan Solley in their 737 in the East River, not Tom Cruise.
    0:45:02 I absolutely see the same thing you do.
    0:45:05 Problem solution benefit is a very useful structure when you’re trying to persuade or
    0:45:07 influence anybody.
    0:45:10 If you think about it, most television advertisements use that structure as well.
    0:45:13 Here’s some challenge issue or opportunity.
    0:45:16 Here’s how our product or service solves it and here’s the benefit to you.
    0:45:17 A couple of things.
    0:45:18 You’re right.
    0:45:22 You have to figure out how much depth to go into each of the sections, not just the problem
    0:45:23 section.
    0:45:27 You need to give people enough to orient them so that they can understand and appreciate
    0:45:30 the relevance and value of your solution.
    0:45:34 Sometimes it’s simply through an analogy, so it can be very quick.
    0:45:37 You can launch out that aircraft carrier very quickly.
    0:45:39 Other times it needs to be more detailed.
    0:45:45 The mistake many people make and I think you’ve been victimized by it many times is in describing
    0:45:50 the problem what people are trying to do is demonstrate their competence in the area.
    0:45:55 I think there are many other ways to demonstrate your competence that doesn’t come in your
    0:45:56 description of the problem.
    0:46:03 For anybody pitching anything to VCs, if you’re an entrepreneur or just to your PTA, if you’re
    0:46:08 a parent, think about what is the least amount of information I need to give to orient people
    0:46:13 to the problem or opportunity that I am presenting and start there.
    0:46:16 Instead of thinking, “What are all the things I have to say?”
    0:46:20 Think to yourself, “What is the least I have to say to orient people?”
    0:46:24 Because otherwise, you’re going to get overwhelmed and people are going to get bored.
    0:46:27 Tell the time, don’t build the clock when you’re establishing the problem.
    0:46:32 I just want to make a general comment that you have my book, so you know how organized
    0:46:37 it is and everything starts with a verb and it’s very structured.
    0:46:39 Your book is also very structured.
    0:46:41 I truly appreciate it.
    0:46:47 I read so many business books and they go on for five, six pages without any headings
    0:46:52 or subheadings or bullets and it just drives me crazy.
    0:46:55 I think your book is just structured so well.
    0:46:57 I love your structure of your book.
    0:46:58 I love the tips.
    0:47:02 I love to try this and these case studies and stuff.
    0:47:03 Thank you.
    0:47:06 The way to learn communication is to do communication.
    0:47:10 That’s why in the very end of the book, I have a QR code that takes people to a bunch of videos
    0:47:14 because again, you can learn a lot by reading something but when it comes to communication,
    0:47:16 you have to see it.
    0:47:20 You have to experience it and I’m somebody who believes very firmly in structure so it
    0:47:21 was important to me to structure it.
    0:47:24 When people say, “Matt, how do you know if your book was successful?”
    0:47:28 To me, my book will be successful if people are dog-earing pages.
    0:47:29 They’re underlighting, highlighting.
    0:47:34 They’re going back to it before they have a situation because that’s how you need to
    0:47:36 prepare for communication.
    0:47:40 The best way to help people do that is to have a clear, concise structure so they can
    0:47:42 get back to it quickly.
    0:47:44 One last question here.
    0:47:51 It’s a question that I think many people don’t know how to do and it is how to apologize.
    0:47:56 Give us the Matt Abrams analysis of what makes a remarkable apology.
    0:47:57 Yeah.
    0:48:03 First, I don’t think we have to strive for being remarkable but I know we do in your
    0:48:06 approach to things but that puts a lot of pressure on people.
    0:48:11 I think we just have to start from a place of saying, “I made a mistake.
    0:48:12 There’s a faux pas.
    0:48:15 There’s something that needs to be addressed and adjusted.”
    0:48:22 We start by simply acknowledging what it is that we’ve done and we have to be very clear.
    0:48:26 What many people do when they apologize is they apologize for how we’ve made someone
    0:48:27 feel.
    0:48:30 We say, “I’m sorry you feel bad.”
    0:48:31 That’s not an apology.
    0:48:34 That’s not for the behavior that you did.
    0:48:39 The first thing we have to do is we have to acknowledge what it is that we did.
    0:48:42 The first step is acknowledgement, being very clear.
    0:48:47 It might be something like, “I’m sorry that I over spoke when you were speaking.
    0:48:50 I stepped in and spoke and cut you off.”
    0:48:53 That’s the acknowledgement of the offending behavior.
    0:48:58 The second thing we have to do is we have to appreciate how that behavior might have
    0:49:00 impacted the person.
    0:49:04 I understand that that might have made you feel like I didn’t value your thoughts and
    0:49:08 that put you in a bad light with the rest of us around it.
    0:49:09 We acknowledge and then we appreciate.
    0:49:14 The most important part is to make an amend to say what you’re going to do differently.
    0:49:18 In this case, I might say, “The next time we’re in a meeting together, I will make sure
    0:49:24 to speak last and to paraphrase what I have heard others say before I share my contribution.”
    0:49:25 It’s AAA.
    0:49:26 I like structures.
    0:49:28 I like acronyms to help people remember.
    0:49:32 AAA, just like roadside service, helps you when you’re in a bad situation.
    0:49:36 You acknowledge, you appreciate, and then you make amends.
    0:49:42 If you invoke AAA, you can be in a much better position for helping you to get through an
    0:49:43 apology.
    0:49:50 I have to say that I don’t know anybody who uses acronyms as well as you do, man.
    0:49:51 You are Mr. Acronym.
    0:49:52 Oh my God.
    0:49:55 There are more acronyms in your book.
    0:49:56 I love your acronyms.
    0:49:59 I’ll take time to define them because too many acronyms can be overwhelming, but I do
    0:50:04 try to define it because I want people to be able to easily access the information.
    0:50:10 I have found that chat GPT is actually quite helpful for something like that.
    0:50:11 That’s great.
    0:50:15 I’m going to rip that off from you because I have never used chat GPT to help me and
    0:50:18 I can see how that would be really helpful.
    0:50:20 Oh yeah, absolutely.
    0:50:24 When I was structuring my book, my book is growth, grit, and grace.
    0:50:28 I love tricholins and I love alliteration.
    0:50:34 So I had growth and grit and then I asked chat GPT, I need another thing that’s one
    0:50:42 syllable starts with GR and it came up with grace and then I thought, but grace is more
    0:50:49 about athleticism and really the word I want is graciousness took my artistic license and
    0:50:54 now grace is the same thing as gracious in my mind.
    0:50:55 Absolutely.
    0:50:56 No, I like it.
    0:50:59 I’m a big fan of alliteration and rhyme and when I talk about listening in my book, I
    0:51:03 borrowed from a colleague of mine, Pace Space Grace as well.
    0:51:06 So yes, things that are memorable are really important.
    0:51:08 When you’re in the moment, that’s what can help you.
    0:51:12 As I reach the end of my life, I may have to write a book that has like growth, grit,
    0:51:18 and grave because that’s another GR alliteration.
    0:51:19 That’ll be on the tombstone.
    0:51:23 That’s all right, growth, grit, and grave.
    0:51:28 With an arrow pointing down, right?
    0:51:30 I’m finally centered.
    0:51:31 Yeah.
    0:51:32 Yes, exactly.
    0:51:33 Exactly.
    0:51:38 Well positioned.
    0:51:45 I hope you learned how to communicate remarkably from Matt Abraham’s communicating one to
    0:51:51 one or one to few is a key skill if you want to make a difference and be remarkable.
    0:51:57 Yes, I know all about making pictures and making keynote speeches, but I’m telling you, the
    0:52:02 real rubber meets the road when you’re in a small group or one on one.
    0:52:04 I’m Guy Kawasaki.
    0:52:10 This is Remarkable People and if you see me speak and there’s Q&A, let me know if I’m
    0:52:16 doing it better than I used to before and now let me thank the Remarkable People team
    0:52:21 because we are all aligned behind you trying to help you make a difference and change the
    0:52:24 world and be remarkable.
    0:52:29 So we have Matt as a Nismar, who’s the producer and the co-author of Think Remarkable.
    0:52:35 Tessa Nismar, a researcher, Luis Magana, Fallon Yates, and Alexis Nishimura.
    0:52:40 We are the Remarkable People team and we got your back.
    0:52:43 We are going to help you make a difference and be remarkable.
    0:52:53 Until next time, mahalo and aloha.

    In this episode, join host Guy Kawasaki as he engages in a dynamic conversation with communication expert Matt Abrahams. Diving into his latest book “Think Faster, Talk Smarter: How to Speak Successfully When You’re Put On the Spot”, Matt shares invaluable insights on mastering the art of spontaneous, unplanned communication. Discover practical techniques to enhance your confidence, calm your nerves, and effectively navigate those high-pressure moments when you’re called upon to speak. Whether you’re an entrepreneur pitching your business, a professional presenting to colleagues, or simply navigating everyday conversations, this episode will empower you to communicate with poise and impact.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

    Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 

    Like this show? Please leave us a review — even one sentence helps! Consider including your Twitter handle so we can thank you personally! 

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  • David Yeager : The Science of Motivating Young People

    AI transcript
    0:00:12 I’m Guy Kawasaki and this is Remarkable People.
    0:00:18 This is a special episode of Remarkable People because we’re going to get into parenting
    0:00:24 issues in which I am an expert, not in solving, but experiencing.
    0:00:30 Basically, the Remarkable team and I, we’re on a mission to make you Remarkable and helping
    0:00:33 me today is David Yeager.
    0:00:38 David is a professor of psychology at the University of Texas at Austin.
    0:00:44 He co-founded and co-directs the Texas Behavioral Science and Policy Institute.
    0:00:49 He is, and I see this as the highest form of praise, part of the Carol Dweck fan club
    0:00:52 that includes Mary Murphy and Katie Milkman.
    0:00:57 He received his Ph.D. in Developmental and Psychological Science from Stanford University
    0:01:03 School of Education, and prior to his career as a researcher, he was a middle school teacher
    0:01:05 in Tulsa, Oklahoma.
    0:01:09 So, he has real-world experience.
    0:01:15 David’s research focuses on adolescent development, and he examines how social cognitive factors
    0:01:20 interact with structural and physiological factors to shape youth behavior.
    0:01:26 In other words, he can help you with your parenting mysteries, frustrations, and insecurities.
    0:01:33 David’s recent book is called 10 to 25, The Science of Motivating Young People.
    0:01:39 This book explores how adults can effectively engage young people by adopting a mentor mindset.
    0:01:45 This mindset respects the need of young people for status and autonomy.
    0:01:46 I’m Guy Kawasaki.
    0:01:52 This is Remarkable People, and now, here is the remarkable David Yeager.
    0:02:02 Guy, I have to tell you, first of all, I’m very happy to be on the podcast, but I read
    0:02:06 your first book when I was like, I’m going to say 10, maybe 11.
    0:02:07 Oh my God.
    0:02:13 My dad was in tech and sales, specifically.
    0:02:18 He was doing ethernet, setting up the foundations of ethernet, and that became like internet
    0:02:22 backbone in the early ’90s, but he was always in Silicon Valley, and he brought your book
    0:02:30 back one time, and I read it, and he loved it because he always felt like at the time
    0:02:35 in the late ’80s, big business was vilified because you’ve got the kind of Wall Street,
    0:02:40 all the movies, the Christian Vale, and all that kind of stuff, but he always loved your
    0:02:43 philosophy that when you’re selling something great, you’re making people’s lives better,
    0:02:48 and that was his philosophy of life, so he won me to read it as a teenager, so it was
    0:02:53 really fun to meet you because that was the first time my dad ever handed me a book.
    0:02:57 He’s read maybe one book every 10 years, so I don’t know.
    0:03:04 I have no memories of him being literate, except when he handed me your book as a teenager.
    0:03:10 He clearly understood the 10 to 25-year-old brain, I guess.
    0:03:13 Oh, that’s a great start.
    0:03:14 I made my day.
    0:03:16 Let’s just end the interview right here.
    0:03:19 There we go.
    0:03:25 So let’s just explain to my audience the state of the 10 to 25-year-old brain.
    0:03:26 Yeah.
    0:03:27 We’ll do this very quickly.
    0:03:28 No, just kidding.
    0:03:34 I would say that there’s a lot of narratives up around there about the 10 to 25-year-old
    0:03:40 brain being incompetent, being short-sighted, being impulsive, impossible to reason with,
    0:03:42 and that’s not my perspective.
    0:03:48 My perspective is anytime you see that someone’s hard to motivate, it’s often because there’s
    0:03:54 a difference in what they’re paying attention to relative to what we’re trying to use to
    0:03:55 motivate them.
    0:03:57 I think that’s true for babies.
    0:04:02 I think that it’s also true for teenagers, just in a different and more subtle way, and
    0:04:04 it’s true for 20-year-olds.
    0:04:10 So the big punchline is that young people, when they seem like their brains are turned
    0:04:15 off and we can’t reach them, in fact, a lot of what’s happening is that they’re paying
    0:04:17 attention to their social standing.
    0:04:20 Where are they compared to peers?
    0:04:23 How are they being treated compared to adults?
    0:04:26 And the keywords for me are status and respect.
    0:04:30 And I don’t mean a superficial version of status, like having the most likes on social
    0:04:31 media.
    0:04:36 What I mean is the feeling like you’ve earned a valuable reputation in the eyes of someone
    0:04:38 whose opinions you care about.
    0:04:44 And young people are really hungering for that kind of feeling that they’ve done something
    0:04:47 socially valuable and impressive.
    0:04:51 And when we tap into that, then we can really light them on fire.
    0:04:55 And when we don’t, then it causes all kinds of problems.
    0:04:59 In a negative way, would you explain why kids then join gangs?
    0:05:03 Is it for the social status and the belonging?
    0:05:04 Gangs are really complicated.
    0:05:13 We got to remember street-level gangs that affect youth are the tentacles of major, almost
    0:05:19 corporation-like entities that have huge plans for distributing illegal goods or drugs and
    0:05:20 so on.
    0:05:24 And they’ll say and do anything in order to recruit people.
    0:05:30 So they’re more clever in their marketing than the best junk food manufacturer, tobacco
    0:05:31 companies.
    0:05:35 So it’s kind of amazing that there aren’t more kids involved in gangs, given how much
    0:05:41 money is on the line, how much power is on the line, and how much they really need young
    0:05:44 people to be on the streets distributing things.
    0:05:47 So that’s a very important kind of background for gangs.
    0:05:52 Gangs are not really driven by one local 18-year-old that recruits a bunch of 13 or 14-year-olds.
    0:05:58 It’s a global corporation really, even if street-level people aren’t aware of that.
    0:05:59 What are the motives that work?
    0:06:04 They’re the same motives that work for getting young people to join, I don’t know, a pre-Olympic
    0:06:08 team or the debate team or baseball, right?
    0:06:13 It’s a sense of affiliation, it’s a sense that your work might matter.
    0:06:20 Sometimes it’s fear that you’ll be ostracized or harmed if you don’t join.
    0:06:24 And those are powerful motivations for a kid just starting puberty, not knowing who they
    0:06:29 are, figuring out what their place in the world is, and they become even harder to overcome
    0:06:34 if your brothers and cousins are involved because they vouch for the organization.
    0:06:39 I think the kids joining gangs is not that hard to explain, I think, it’s the same mechanisms
    0:06:41 that are involved in lots of other things.
    0:06:46 I think what’s more interesting a lot of times is the kids who have all the risk indicators
    0:06:49 and don’t join, and that’s actually the majority of kids.
    0:06:55 So what are they doing, how are they thinking more about their future than we’re giving
    0:06:56 them credit for?
    0:06:58 I think that’s a more interesting question.
    0:06:59 And what’s the answer to that question?
    0:07:06 I think that in general adults have concluded that young people are short-sighted and impulsive
    0:07:09 and can’t think much about the future.
    0:07:13 And I look around and I see young people with amazing potential.
    0:07:19 We’re about to start the Olympics and we’re going to see the most amazing performances
    0:07:26 and in a diverse array of sports where the young person who’s the best in the world is
    0:07:29 like 14 to 17 years old, right?
    0:07:34 Those young people were staying up late, waking up early, they were listening to coaches,
    0:07:36 they were sacrificing.
    0:07:43 And that’s just one example among many of how young people can have a lot of self-control
    0:07:46 and think about the future when it’s for the sake of something that matters to them.
    0:07:49 And what’s the big reward in the Olympics?
    0:07:52 It’s not really professional sports.
    0:07:55 A lot of it is your reputation and your sense of acclaim.
    0:08:01 And I think that’s a kind of supercharged version of what happens on a day-to-day basis
    0:08:07 when a young person is really committed to a cause, often something bigger than themselves,
    0:08:08 a sense of purpose.
    0:08:12 They’re willing to delay gratification and wait for the second marshmallow or whatever
    0:08:16 you want to call it for the sake of doing something important.
    0:08:23 Have you noticed a male/female difference in these factors and how they react to these
    0:08:24 factors?
    0:08:30 Well, so the reason I have 10 to 25 as the age range in the book I’m talking about is
    0:08:37 because age 10 is about the age of onset of puberty and puberty does a lot of things to
    0:08:43 the brain, among the most important in my perspective is what happens through gonadarchy,
    0:08:48 which is the kind of onset of gonadal hormones like testosterone, estradiol.
    0:08:54 And those sensitize the brain to social reward and also social punishment.
    0:09:00 25 is the other side of it because we’re talking about the social offset of adolescence, the
    0:09:02 adoption of an adult-like role in our culture.
    0:09:07 And that because of basically the premium on advanced technical skills, it’s pushed
    0:09:14 back the adoption of a first major career or role to later and later and later in our
    0:09:15 global society.
    0:09:18 But let’s back up and talk about that 10-year-old age.
    0:09:22 So we know girls start puberty around a year and a half earlier before boys.
    0:09:27 There are some race and ethnicity differences, so Latino girls tend to start puberty, median
    0:09:32 around seven or eight years old, Asian boys in the US more like 15.
    0:09:37 So you’ve got a wide range of when puberty is starting, and therefore when a lot of this
    0:09:44 kind of hypersensitivity to status and disrespect is starting to affect the brain.
    0:09:51 So the only real kind of notable difference is the onset of some of these processes, little
    0:09:54 earlier for girls, little later for boys.
    0:10:00 But once young people are in the middle of this social reawakening, then you tend to
    0:10:03 see very consistent differences or consistent trends across the two.
    0:10:05 So there are a few differences.
    0:10:11 So in a great study at Evelyn Crohn did, they took teenagers around 10 to 18 or even 25
    0:10:16 and they had them provide saliva samples and they looked at testosterone levels at two
    0:10:20 different periods, two years apart and their boys and girls throughout the whole range.
    0:10:25 What you see is that both boys and girls go up a lot, girls a little earlier than boys,
    0:10:30 but the extent to which your testosterone increased over two years was just as correlated
    0:10:33 with brain functioning in boys as it was for girls.
    0:10:36 So it’s not really the case that testosterone is just a male hormone.
    0:10:42 It’s in greater supply in men versus women, but its influence on the social reawakening
    0:10:44 of the brain is very similar.
    0:10:49 I have to say that after I read your book, all I could conclude is that I really suck
    0:10:50 as a parent.
    0:10:57 I just want to know, what’s the effect of parents nagging a 10 to 25 year old person
    0:11:03 to do his homework, clean her room, whatever, wake up early, take out the garbage can.
    0:11:05 What’s the effect of nagging?
    0:11:09 Yeah, I’d say that first guy, I have a growth mindset about your parenting.
    0:11:11 I think you can improve.
    0:11:13 And so everyone can get better.
    0:11:20 What I would say that the more serious point is that there are studies of nagging and there’s
    0:11:25 a great paper by Silicon colleagues and my colleague Ron Dolls on this paper, I write
    0:11:30 about it in the book where they took teenage girls and they put them in the FMRI scanner.
    0:11:34 So a big magnet that’s detecting different levels of blood flow in different regions
    0:11:38 of your brain and the magnet spinning.
    0:11:41 They play a recording of the moms nagging them.
    0:11:46 So the moms had a few weeks earlier recorded themselves saying things like, “I can tell
    0:11:50 you to clean your room and you just don’t do it and I tell you to get your shoes and
    0:11:51 you don’t do it.
    0:11:53 I tell you to be nice to your siblings and you never listen to me.
    0:11:55 You just need to calm that down.”
    0:12:00 And so the question is what’s happening in the teenage brain.
    0:12:01 And I know what you’re thinking.
    0:12:05 You’re thinking, “Oh, the teenage brain is probably saying, ‘Thank you, mom, for this
    0:12:07 important feedback on all of my behavior.
    0:12:12 I really can’t wait to implement all of this wonderful stage advice because you’ve thought
    0:12:15 it through and I haven’t, apparently.
    0:12:18 And so I can’t wait to comply without questioning.”
    0:12:21 Actually, no, that’s not at all what’s happening.
    0:12:28 What you see instead is a massive decrease in regions of the brain related to planning.
    0:12:33 So the medial prefrontal cortex, the region related to thinking ahead, logical reasoning
    0:12:35 is shut off.
    0:12:40 The lay stereotype is it’s a kind of nagging induced frontal lobotomy that teenagers are
    0:12:43 going through.
    0:12:47 But the other parts of the regions that are really interesting is the temporal parietal
    0:12:49 junction, the TPJ.
    0:12:53 And that region is implicated in what’s called social cognition, which is kind of mind reading,
    0:12:55 inferring what someone else thinks.
    0:12:58 And you also see a huge decrease in the TPJ.
    0:13:03 And that matters because a lot of times what parents are doing when they’re nagging is they’re
    0:13:07 not actually that clear on what the young person needs to do.
    0:13:12 Like in the example I just said, the mom says, “I’ll tell you, your room needs to be cleaned
    0:13:14 and it’s a mess.”
    0:13:18 And the mom’s mind, it’s very clear that she said, “I want you to clean your room right
    0:13:19 now.”
    0:13:23 But the kid could hear that and be like, “Sounds like so much to clean my room.”
    0:13:24 You’re right.
    0:13:25 This is kind of a mess.
    0:13:27 So much to get on that.
    0:13:33 So it’s an inference to get the implied meaning of the mom in that case, that the mom wants
    0:13:35 you to clean up your room.
    0:13:39 And that region of the brain, the TPJ, is what allows them to make that inferential leap.
    0:13:42 And that’s shut down during nagging.
    0:13:48 So the punchline is if it looks like it’s going in one ear out the other, it often is.
    0:13:50 And that’s what we see in the neuroscience.
    0:13:54 But that’s not a developmental fact of the adolescent brain.
    0:13:55 That’s a circumstance.
    0:14:01 That’s a situational response to the tone and tenor of what adults are saying.
    0:14:02 And that can be changed.
    0:14:07 And when it is changed, then teenagers can show much better motivation in listening and
    0:14:08 responsiveness.
    0:14:09 Okay.
    0:14:11 So what’s the punchline?
    0:14:16 So, you know, okay, clearly I’ve been shutting down my kids TPJ for four kids now.
    0:14:19 So how do I get them to clean the room?
    0:14:20 Four kids.
    0:14:21 That’s tough.
    0:14:22 I have four kids too.
    0:14:23 And there’s a lot of mediocre parenting happening in my house.
    0:14:25 I’ll just be the first to say.
    0:14:29 And I’ll also say that my 12 year old was very excited for my book to come out.
    0:14:34 So that way he could be my first Amazon reviewer and tell everyone what a fraud I am.
    0:14:35 That was his plan.
    0:14:37 And I was like, that sounds about right.
    0:14:39 I feel like my theory still is true here.
    0:14:41 I’m nailing it.
    0:14:46 But I think that the parenting coaches I interviewed for my book, who really have some good insight.
    0:14:50 One is Lorena Seidel, who I think is very, it’s like a philosopher talking to parents.
    0:14:56 The first thing she asks us to think about as parents is, why are we so hung up on the
    0:15:00 specific thing that we’re asking them to do in this moment?
    0:15:03 Because I get it, it’s infuriating, right?
    0:15:06 Your kids won’t put on shoes or pants and you’re like, I have to go to work.
    0:15:07 I have an actual job.
    0:15:10 So this is really frustrating, right?
    0:15:17 But a lot of times what happens is that parents aren’t mad about the behavior, they’re mad
    0:15:19 about what it means.
    0:15:22 So part of this is this invisible audience.
    0:15:27 Like am I the kind of parent who can ask my kids clearly to do something and they say
    0:15:29 no when they reject me?
    0:15:31 What does that mean for me?
    0:15:37 And if one of my peers saw this or one of the other helicopter parents in Silicon Valley
    0:15:41 who are judging everything I’m doing, if they see this, what are they going to think?
    0:15:45 And I’ve had those experiences living in Palo Alto, other parents coming up to me implying
    0:15:50 and being a bad parent because my kid is playing with the truck in the wrong way or whatever.
    0:15:57 There’s this invisible audience and we’re often ashamed in front of that invisible audience
    0:16:00 and that causes us to overreact to our kids.
    0:16:05 So we go down this path of yelling, telling, blaming, and shaming in part because we’re
    0:16:10 responding to what we think their behavior means, not what it actually is.
    0:16:16 So the first step really is to ask ourselves, why are we so hung up on this?
    0:16:18 What are we really trying to accomplish?
    0:16:21 And is that really in our young person’s long-term best interest?
    0:16:28 So are you telling me that the fact that my kid’s room is a mess and drives me crazy?
    0:16:30 That’s my problem, not his.
    0:16:37 I mean, at some level, yeah, I mean, I think that what Lorena says a lot is that we’re
    0:16:43 often overreacting to our emotions, not theirs, which doesn’t mean that she lets the kids
    0:16:47 run the show, like it’s not the inmates running the asylum or whatever.
    0:16:50 I’ve seen houses where she works with parents.
    0:16:55 Instead what she does is she has conversations with them where you take them seriously as
    0:17:01 adults and she figures out what’s the reason why they’re not doing it and will talk to
    0:17:02 them respectfully.
    0:17:06 And then they make a plan, like they jointly and collaboratively troubleshoot.
    0:17:10 And a lot of people don’t do that because what happens is we come home from work.
    0:17:11 We’re super busy.
    0:17:12 We’re like, “This house is a mess.
    0:17:13 It’s a disaster.
    0:17:15 Do you guys need to clean it up?”
    0:17:19 Then you ask once and you ask twice and then you yell, not you, but this is what happens
    0:17:20 a lot.
    0:17:22 And then all of a sudden, the kid hates us and they’re not going to listen to us the
    0:17:23 next time.
    0:17:25 And I think it’s a pretty predictable pattern.
    0:17:29 Let’s say that instead of the example being you getting your kids to clean up the room,
    0:17:34 it was a math teacher where the kids never turned in their homework, right, which is the
    0:17:35 same kind of thing.
    0:17:36 I just don’t want to do it.
    0:17:37 It’s tedious.
    0:17:40 It feels like an unfair imposition on their time.
    0:17:42 It’s not fun.
    0:17:45 And they mostly just have to listen to grownups.
    0:17:50 If I was a principal, I walked into a classroom and none of the kids were doing their homework.
    0:17:54 I wouldn’t say, “Look at these idiot kids who can’t get it together.”
    0:17:56 They’d be like, “Teacher, you need a better plan.”
    0:17:58 That’s the first thing I would say.
    0:18:03 And whether it’s middle school or a good kindergarten classroom, all the kids clean up.
    0:18:08 So if they can get 20 unruly four-year-olds to do it, we should be able to do it for one
    0:18:11 kid as parents.
    0:18:13 And there’s nothing secret.
    0:18:16 It’s really just procedure and planning in conversations.
    0:18:21 But we don’t typically do that as parents because we’re like in a hurry.
    0:18:25 And so we pick the short-term solutions.
    0:18:28 And the short-term solutions in my book I write about this, one is what I call an enforcer
    0:18:34 mindset where you come in there like guns-blaring, yelling, telling, blaming, shaming, listen
    0:18:36 to me, listen to me, listen to me.
    0:18:42 And then they don’t because the TPJ and prefrontal is turned off and then we get matter and matter.
    0:18:47 Or what I call a protector mindset, which is more like, “Oh, I see this is inconvenient
    0:18:49 for you, so just don’t do it.
    0:18:51 Don’t worry about it.”
    0:18:56 And in both cases, the room never gets cleaned, but it’s a different set of problems.
    0:19:00 And what I find that works a lot better than either of those is something we call a mentor
    0:19:01 mindset.
    0:19:05 And that’s the idea that you have super high standards, so high that some people from the
    0:19:08 outside look at you and think you’re lunatic.
    0:19:10 That’s what I often hear.
    0:19:14 But you’re so supportive that young people can meet those standards.
    0:19:18 And if you walk into a math classroom where low-income urban schools and all the kids
    0:19:21 get their homework out immediately and they listen to the teacher and they’re curious
    0:19:26 and they raise their hands and they ask questions and they come after class, I’ve seen it, lots
    0:19:28 and lots of times.
    0:19:31 They’re all very high standards, very high support.
    0:19:34 None of those classes with great behavior where the kids do what they’re supposed to
    0:19:42 do are authoritarian dictators or low-standard pushovers, none of them.
    0:19:48 So David, if I understood you correctly, I’d go to my son and I say, “Son, I have very
    0:19:53 high standards for what our house looks like, so you and I are going to come up with a plan
    0:19:57 to reach my standards for this house.”
    0:19:59 Is that what you’re telling me to do?
    0:20:05 I don’t often see mentor mindset or great leaders say it in those terms because I can
    0:20:09 come off as robotic or they could be like, “Those are your standards, they’re not mine,
    0:20:11 I don’t care about those.”
    0:20:15 So I’d have to meet your kids and figure out your personality a little more to give you
    0:20:17 more specific advice.
    0:20:22 And there are parenting experts that are better at the very specific advice.
    0:20:27 But in general, what I see is they turn the conflict into a problem that’s both of your
    0:20:30 problems, not just your problem.
    0:20:34 And then the young person has a reason to problem solve with you.
    0:20:40 And then it’s a lot of questioning and a lot of asking and waiting for legitimate answers.
    0:20:46 Now the wrong way to question is, “I told you to clean up and you didn’t.
    0:20:47 What were you thinking?”
    0:20:50 You don’t really want to know what they’re thinking if you say, “What were you thinking?”
    0:20:56 Because clearly your implication is that you were not thinking and you’re an idiot and
    0:20:59 I’m disappointed in you for all time.
    0:21:01 That’s the implication in their minds, right?
    0:21:06 There’s a great story Lorena told about a family who, their kids were just fighting
    0:21:12 on the train in New York and it was so embarrassing for the mom.
    0:21:19 There’s being brats and the mom sitting there mortified and every fiber for being wants to
    0:21:22 just yell at her kids or grab them, be like, “Stop what you’re doing right now.
    0:21:27 All of these people are judging me for being a horrible parent and a terrible person.”
    0:21:33 And so she coached the parent previously and instead she later and she’s like, “I have
    0:21:35 a problem right now.”
    0:21:36 She wasn’t loud.
    0:21:41 She was like, “You guys are being so loud and I think all of these people are just judging
    0:21:42 me.
    0:21:46 I think they’re saying I’m a bad mom and think I’m a terrible person and I can’t live
    0:21:47 like that.
    0:21:48 It’s just really, it’s like hurting me.
    0:21:51 So I don’t know what to do because I know you guys have a conflict.
    0:21:53 You need to figure it out one way or the other.
    0:21:56 I’m not saying you don’t need to figure that out.
    0:22:01 But what I’m asking is how can we solve your problem in a way that doesn’t make me feel
    0:22:04 so embarrassed in front of all these strangers.
    0:22:07 And then the kids were like, “All right, why don’t I just give him the toy?”
    0:22:09 And then it’s just, “Yeah, can you just give him the toy?”
    0:22:10 “Yeah.”
    0:22:12 And then the problem was over, right?
    0:22:15 And so there’s almost always a solution like that.
    0:22:20 Now, I don’t know in your specific case what is your son’s history of trauma and PTSD of
    0:22:27 former room cleaning experiences, but I will say in general, you can get do-overs as long
    0:22:39 as we lean in and listen respectfully and jointly problem solve.
    0:22:45 Just for the record, so people listening to this, I love my kids, and my kids are my greatest
    0:22:46 source of joy.
    0:22:51 And I look at this and I say, “Compared to some of the problems that other kids present
    0:22:56 to their parents, my kids are angels, so I just want to go on the record.”
    0:23:01 But I’m sure they would like to just not have those conflicts and then hang out with their
    0:23:03 totally cool, awesome dad and one.
    0:23:07 It’s in everyone’s best interest to figure out a solution to not argue with them.
    0:23:12 The same son who won’t clean his room, we just surf together like a few times.
    0:23:14 We surf together today before this.
    0:23:15 In Santa Cruz?
    0:23:16 In Santa Cruz, yes.
    0:23:17 Yeah.
    0:23:19 That’s where I learned how to surf.
    0:23:24 Oh, come down, Madison and I will both go surfing with you.
    0:23:25 Yeah.
    0:23:29 But David, I thought you’re going to give me this magic solution where, “Guy, I’m going
    0:23:35 to tell you how you can increase your son’s feeling of status and respect by cleaning
    0:23:36 his room.”
    0:23:38 But I guess that’s not the calm, huh?
    0:23:45 Well, I mean, I think that’s … I honestly think a lot of what frustrates us as adults
    0:23:50 is a conflict over something that’s not actually the most important thing for them.
    0:23:55 And I think young people rightly perceive that we’re squabbling over details when they’re
    0:24:01 focused on more important stuff, like feeling socially accepted by their peer groups, which
    0:24:02 feels like life and death to them.
    0:24:04 So I think there’s a lot of stuff like that.
    0:24:12 So you touched on it, but can we just make a complete definition of the incompetence
    0:24:15 model that many adults have about kids?
    0:24:17 What is this incompetence model?
    0:24:18 Yeah.
    0:24:24 The incompetence model is the belief that young people’s brains and hormones, et cetera,
    0:24:32 make them crazy and incapable of wise decision making, short-sighted, selfish, just really
    0:24:38 not full-fledged thinking rational adults.
    0:24:41 And there’s a long history for this model.
    0:24:49 You can look back in Plato’s dialogues for metaphors of the kind of unruly, youthful
    0:24:57 passions that need to be tamed and tempered by the reasoned, philosophically aligned goals
    0:25:00 of the more rational brain.
    0:25:06 And modern neuroscience took a lot of those platonic metaphors and made them be the canonical
    0:25:12 take on young people’s brains when we said that the reward sensitivity regions of the
    0:25:18 brain, the nucleus accumbens, et cetera, that these are too powerful for the prefrontal
    0:25:21 regions to reign in and control.
    0:25:26 And the reason for that incompetence model originally was really positive.
    0:25:35 It was often used in support of youthful defendants who committed heinous crimes and were being
    0:25:41 sentenced to life without parole or the death penalty before they were 18.
    0:25:45 And what neuroscientists successfully argued to the Supreme Court was that the teenage
    0:25:51 brain can’t be fully accountable for its choices because it’s not fully formed.
    0:25:56 That would be like holding a four-year-old accountable for saying a curse word.
    0:26:02 And so that neurobiological incompetence model ended up being really powerful, but
    0:26:04 also a little bit misguided.
    0:26:07 So have we basically refuted that model now?
    0:26:13 So what the neuroscientists now think is that it’s at best incomplete, that it’s not like
    0:26:17 the teenager’s lack of prefrontal cortex, instead is that their prefrontal regions are
    0:26:22 more sensitive to the reward sensitivity regions.
    0:26:28 So there’s more of a linkage between the goals we have and what we want and how we want to
    0:26:32 feel in the prefrontal regions in that early age.
    0:26:40 You can think of it as in the old model, the prefrontal was teaching the affective or emotional
    0:26:42 regions to basically cool it and calm down.
    0:26:44 So it was a top-down approach.
    0:26:49 What we now think is that starting with puberty, young people are trying to figure out how
    0:26:50 to be socially successful.
    0:26:55 And a big way to figure that out is by paying attention to what feels rewarding socially
    0:26:59 or avoiding what feels painful socially, like humiliation.
    0:27:03 And so you can think of the emotional regions as the teacher of the prefrontal.
    0:27:05 So what should the prefrontal be planning?
    0:27:06 What should it be focusing on?
    0:27:09 How should it logically be reasoning?
    0:27:15 That’s a product of experiences that either felt good or felt bad earlier on.
    0:27:18 And so that reverses a lot of what we now think.
    0:27:21 And there were some scientific reasons why this happened.
    0:27:26 So scientists started using scanners that had a different kind of resolution where it could
    0:27:32 look temporally at links from one region to another rather than just was it offer on.
    0:27:38 And then also just some rational thinking that it just can’t be the case that teenagers
    0:27:40 lack a prefrontal cortex.
    0:27:42 They plan lots of stuff all the time.
    0:27:47 Like I was saying, Olympic athletes and so on, they learn calculus.
    0:27:48 They learn foreign languages.
    0:27:49 They do a lot of stuff.
    0:27:54 Or even deviant behavior takes a lot of planning, like sneaking out of the house without your
    0:27:55 parents catching you.
    0:28:00 They’re like general patent in like the European theater, like with a million plans and charts.
    0:28:04 And it’s actually complicated or getting someone to fall in love with you.
    0:28:07 Like you take so many plans or even just asking someone to prom.
    0:28:08 Right.
    0:28:09 It’s more and more elaborate.
    0:28:13 There’s all kinds of planning and prefrontal cortex happening.
    0:28:16 And just because we don’t see it on the math homework or cleaning the room doesn’t mean
    0:28:19 their brains are incapable of doing it.
    0:28:23 It means that they’re aligned with what they care about, not what we care about.
    0:28:31 And could this have an unintended consequence that some enthusiastic prosecutor will say,
    0:28:34 okay, so we’ve refuted this incompetence model.
    0:28:39 15 year old kid should be sentenced to life for this crime.
    0:28:42 He is in more control than we thought.
    0:28:46 I think that the, first of all, that’s a very real concern.
    0:28:50 Any scientific idea should be scrutinized for someone who could use it with the worst
    0:28:51 possible intentions.
    0:28:56 And I think that one thing the first wave of neuroscience did really was they tested different
    0:29:01 messages about the teenage brain before they use them in court.
    0:29:04 And I think someone should do that again with a new consensus.
    0:29:08 But everything I’m saying is coming from a lot of the same neuroscientists who were the
    0:29:14 expert witnesses in the first, like Adriana Galvan, who’s at UCLA.
    0:29:19 She did the original studies that people thought meant that teenagers lack a prefrontal cortex
    0:29:21 compared to the emotion regions.
    0:29:22 And then she’s a great scientist.
    0:29:27 She kept doing the work and realized, okay, here’s what the story really is.
    0:29:33 So everything I’m saying here is coming from the same people who, and for the most part,
    0:29:36 who contributed to the first wave of neuroscience.
    0:29:42 And what I think needs to be done is to think, all right, well, how do we frame youthful
    0:29:49 indiscretions or even youthful crimes as a teenager’s responsiveness to the environment,
    0:29:55 which is definitely what it is, and that environment could change and their brains will change without
    0:29:58 concluding that they lack any self-control or any potential.
    0:30:02 Because I think the main point is they’re more responsive to the experiences in the
    0:30:04 environment that drive social status and respect.
    0:30:10 So that could make them do crazy stuff sometimes, or it could make them learn to play the trombone
    0:30:14 or the piano or learn how to surf.
    0:30:18 And so there are a lot of things that environmental responsiveness can do.
    0:30:22 But just because it’s influencing them then at that age doesn’t mean it always will.
    0:30:24 And that’s the legal test.
    0:30:30 The legal test is, is your brain going to be the same at 60 as it is right now at 16?
    0:30:35 And I think the answer is no in both the new research and in the old research.
    0:30:39 A couple months ago, we interviewed someone named Halim Flowers.
    0:30:46 And at the age of 16, he was sentenced to about 40 years for accessory to murder.
    0:30:52 And the law in Maryland changed so that if you were sentenced to something that severe
    0:30:57 as a minor, if you served a minimum of 22 years, you were let out.
    0:30:58 So he was let out.
    0:31:01 And now he’s just like really great artists.
    0:31:04 Many people believe he’s the next Jean-Michel Basquiat.
    0:31:09 It’s a very interesting case that we touched on this before talking to you.
    0:31:14 There’s tremendous potential to change even for people who’ve done negative actions.
    0:31:19 And that doesn’t mean there shouldn’t be accountability or responsibility.
    0:31:25 But as a society, we need to have ways for people to show us that they can change and
    0:31:26 contribute.
    0:31:29 And that’s a good example of why we need that.
    0:31:31 So you touched on this briefly.
    0:31:37 But can you go a little bit deeper about the mentor mindset, enforcer mindset, protector
    0:31:40 mindset, and apathetic mindset?
    0:31:44 Because that kind of covers all the possible choices for a mindset, right?
    0:31:45 Yeah.
    0:31:51 So you can think of it as a two by two square where one dimension is the level of standards
    0:31:52 that you have.
    0:31:54 So you get a higher low standards.
    0:31:56 Another dimension is your level of support.
    0:31:58 So you could have higher low support.
    0:32:02 And support could be emotional or it could be logistical if I’m your boss giving you
    0:32:06 enough time or allowing you to go talk to other colleagues about your project before
    0:32:09 you present to senior management.
    0:32:16 And for a long time, I think people felt like there were only two options, either super
    0:32:23 high standards, but I’m going to make you cry at work every day, or very low standards,
    0:32:26 but I’m your friend and it’s clear that I care about you.
    0:32:30 The very high standards, low support, that’s the enforcer mindset.
    0:32:36 And I call it enforcer because the idea is my job is to just enforce rigorous standards
    0:32:38 and you can meet them or not.
    0:32:40 And if you don’t punishment will be coming.
    0:32:44 And if you do great, that means you’re one of the top people.
    0:32:51 And so you get a lot of emphasis on talent and finding the top 3% in the enforcer mindset.
    0:32:54 You get a lot of really harsh punishments.
    0:32:58 You sometimes get lavish rewards for the top performers and the enforcer mindset because
    0:33:03 you think those are the only ones who deserve to be rewarded in the workplace.
    0:33:08 Things like stack ranking, where every six months, all the people in the company would
    0:33:13 be ranked compared to peers and then you would fire the bottom 15% or so.
    0:33:16 So it’s not very supportive of growth mindset.
    0:33:21 But what Carolyn and I found is that you can have a growth mindset, people can grow but
    0:33:24 still end up in the enforcer category.
    0:33:31 If you think the way to make people grow is to make them afraid of failure or desiring
    0:33:32 the massive rewards.
    0:33:38 Basically, if you think people just lack discipline and concern, then for enforcer mindset can
    0:33:40 be your way in your mind.
    0:33:45 You can go to sleep saying, I helped people, I showed them the real standards.
    0:33:50 The protector mindset is an alternative and we see this a lot, especially with teachers
    0:33:53 and youth workers, maybe some parents.
    0:33:59 And there the goal is to basically protect the young person from distress.
    0:34:03 And the underlying theory is one of neurobiological incompetence.
    0:34:08 And it’s the theory that if you’re too stressed, then you’re going to get discouraged and give
    0:34:09 up.
    0:34:14 And I need to give you baby steps and little successes, not expose you to the real standards
    0:34:20 because if you saw how far you were from the real standard, then you might give up, you
    0:34:23 might cry, you might lose it, might get stressed out.
    0:34:28 So I’m going to shield you from reality as long as possible and then do everything for
    0:34:31 you and then convince you maybe that you succeeded.
    0:34:35 And if you failed, apologize to you for making it too hard.
    0:34:37 I shouldn’t have challenged you that much.
    0:34:41 But you can see how, again, like a kindergarten teacher could have that mindset and they’re
    0:34:43 a very nice friendly kindergarten teacher.
    0:34:49 But that’s like not a great way to build a rocket or to solve a new math equation or
    0:34:55 to address political division in our country because you need to meet the real standard
    0:34:57 of what’s actually needed.
    0:35:01 But again, the protector can go to sleep at night and say, I feel good about myself.
    0:35:03 I was caring and I was concerned.
    0:35:08 And the reason I have this framework of mentor mindset is I want to say to the enforcer,
    0:35:09 you got the standards.
    0:35:10 Great.
    0:35:15 You’re preventing society from going to hell in a handbasket by all these lack standards.
    0:35:16 Great.
    0:35:19 But add the support so that everyone can meet them.
    0:35:22 Not just the handful of people that you picked is the best.
    0:35:25 To the protector, I want to say, you care.
    0:35:26 Awesome.
    0:35:27 That’s great.
    0:35:28 Keep doing that.
    0:35:32 But now let’s add the standards so that your care is going somewhere.
    0:35:33 It’s productive.
    0:35:35 It’s moving people towards some real standard.
    0:35:38 The apathetic is your low standards and low support, but they’re checked out.
    0:35:39 They don’t care.
    0:35:43 What you typically find is that once they start caring, they end up in either the enforcer
    0:35:44 or protector buckets anyway.
    0:35:47 So I don’t really talk about them very much.
    0:35:53 My summary of the three main mindsets comes from my daughter who is now 14, but she was
    0:35:54 12 at the time.
    0:35:58 And she came into my office while I was working at the book, not knowing what I was writing
    0:35:59 about.
    0:36:01 And she’s like, “Daddy, what kind of teacher were you?”
    0:36:02 Because I used to be a middle school teacher.
    0:36:04 And I was like, “I don’t know.
    0:36:05 What kind of options?”
    0:36:09 And she’s like, “Well, were you that mean teacher that yells at everybody and makes
    0:36:10 them do all the work?”
    0:36:12 But then no one listens to them.
    0:36:17 And the minute they turn their back, then they goof off because no one respects them.
    0:36:18 And I was like, “No.
    0:36:19 What’s the other option?”
    0:36:23 She’s like, “Were you that really nice and friendly teacher where everyone just hung
    0:36:27 out and they didn’t really do anything in class, but the teacher was nice and they thought
    0:36:31 everybody liked them, but really no one respected them because they had no standards?”
    0:36:32 And I was like, “No.
    0:36:34 Well, what’s the other option?”
    0:36:39 And she was like, “Were you that teacher that was like really hard and strict, but in a way
    0:36:42 that made you love the subject, even if you didn’t love it before, so everybody worked
    0:36:43 super hard.
    0:36:47 And even if they left the room, they kept working and really wanted to do it because
    0:36:48 they wanted to impress the teacher.”
    0:36:51 And I was like, “I tried to be that teacher every day, Scarlett.”
    0:36:54 And but those are the three mindsets.
    0:36:56 And I was like, “Scarlett, did you hear this somewhere?
    0:36:57 Did you read a book?”
    0:36:58 She’s like, “Nope.
    0:36:59 Just came to me in my brain.”
    0:37:05 And to me, that kind of confirmed that these three mindsets are not just some social science
    0:37:08 nonsense we’re making up.
    0:37:10 This is really how young people see the world.
    0:37:15 And most people can think back on examples, whether it’s coaches or parents or teachers
    0:37:16 that fit in one of those three.
    0:37:23 I’m almost afraid to ask this question, but Madison, what kind of mindset do I have,
    0:37:24 Madison?
    0:37:27 I’ve worked for you for about three years now.
    0:37:30 And I can confidently say you have the mentor mindset.
    0:37:36 You have extremely high standards, but I respect you, and so I want to meet those.
    0:37:40 But you also give me a lot of support along the way, like logistically, emotionally.
    0:37:46 Guy, you have the mentor mindset.
    0:37:48 I didn’t have to pay her to say it.
    0:37:52 Yeah, I was going to say, there’s no reason to doubt the word of the paid employee in
    0:37:55 the mirror.
    0:37:56 I believe it.
    0:37:58 I read your book, sounds pretty good.
    0:37:59 Carol Dweck asked me.
    0:38:01 She was like, “David, I started getting nervous.
    0:38:05 You keep talking about these mindsets, and she’s my collaborator on these projects.”
    0:38:07 And she’s like, “What was I?”
    0:38:14 Because I think she worries about being the enforcer, just being the super tough person.
    0:38:18 And certainly Stanford graduate students these days are different than they were.
    0:38:20 I think they’re worried about different stuff.
    0:38:24 And I was like, “Carol, you were the perfect mentor mindset to me.”
    0:38:25 She’s like, “But I didn’t really do anything.”
    0:38:29 I was like, “Yeah, yeah, but you always made time to meet with me.
    0:38:34 You never blew smoke, like you were always giving me the honest truth about the work,
    0:38:36 but then you problem solved.”
    0:38:39 You’re like, “Okay, well, this isn’t good enough, but what are we going to do about
    0:38:40 it?”
    0:38:44 Rather than, “This isn’t good enough, get out of my office and lose her,” which is
    0:38:45 what I was worried about.
    0:38:48 Because when you talk to a famous professor, you’re like, “Oh my God, they’re going to
    0:38:50 think I’m an idiot.”
    0:38:51 So I was like, “Carol, you were great.”
    0:38:52 She’s like, “Well, thank you.”
    0:38:56 So now that’s on record that you and Carol are both mentor mindset leaders.
    0:38:59 I bet Mary Murphy would say the same thing about Carol.
    0:39:00 I adore Carol.
    0:39:01 Yeah.
    0:39:02 Yeah, Mary and I were graduate students together.
    0:39:05 We overlapped one year, and then now we’re collaborators.
    0:39:06 Oh, that’s great.
    0:39:12 I love her idea that you have to have an organization, an environment that has a growth mindset.
    0:39:14 It’s not just what’s between your temples.
    0:39:16 Yeah, it’s super important.
    0:39:23 I think that Mary was the first to really articulate how you go from an individual mindset
    0:39:27 to a culture, and what are the cues that signal that.
    0:39:30 And the reason Mary and I teamed up on basically the most important projects I’ve been doing
    0:39:34 for the last five years have been with Mary Murphy and Carol Dweck.
    0:39:37 Mary, of course, the author of Cultures of Growth.
    0:39:42 And it is to focus on, all right, well, once you know that you need a culture of growth,
    0:39:49 how do you change the behavior of, in our case, teachers who are creating that culture?
    0:39:55 And that’s how we got to mentor, enforcer, protector, is it turns out that if you’re
    0:39:58 an enforcer, you don’t create a culture of growth.
    0:40:03 You create a culture of selecting and just choosing the top people or punishing the lower
    0:40:04 achieving people.
    0:40:08 And the protector, it’s not a culture of growth either, but that’s because no one’s
    0:40:09 held to high standards.
    0:40:11 So there’s no push to grow.
    0:40:16 In the mentor, though, you believe that your goal is to align your behavior with the long-term
    0:40:21 best interest of the young person that’s working with you or that you’re mentoring.
    0:40:25 And in that case, you end up pushing young people to create a culture of growth.
    0:40:31 So these three ideas of growth mindset, cultures of growth, and mentor mindset all come together,
    0:40:38 both in literature and also in our minds, as a path toward creating organizations and
    0:40:42 ideally a society in which young people can grow and flourish.
    0:40:47 And what if you’re a mentor listening to this and you say, “David, I have the mentor’s
    0:40:48 dilemma.
    0:40:51 I just don’t know where to draw the line.
    0:40:53 And how do I provide support but not too much?
    0:40:58 And how do I have a high standard but not so high as to make it a negative?
    0:41:00 So how do you get around the mentor’s dilemma?”
    0:41:03 Yeah, I think it’s a great question.
    0:41:10 What I’ve seen people do is to not compromise either the standards or the support.
    0:41:15 But when you don’t get it right the first time, you still get a do over.
    0:41:17 And I think people don’t realize that.
    0:41:19 They think that conversation is over and done.
    0:41:21 I hope they forget about it.
    0:41:22 I’m moving on.
    0:41:27 But a lot of times, if you don’t strike the right balance of standards and support, you
    0:41:30 can go talk to people afterwards.
    0:41:32 Lorena Seidel taught me this with parenting.
    0:41:33 We lose it.
    0:41:34 We yell at our kid.
    0:41:38 And we just hope they don’t bring that up to their therapist in 20 years.
    0:41:43 But in fact, you can go and you can be like, “Hey, spend five minutes to want you to know
    0:41:45 we have very high standards in the house.
    0:41:46 That’s why I was upset.
    0:41:51 But I also am very much trying to support you and understand where you’re coming from.
    0:41:53 And I didn’t do that.
    0:41:55 So I didn’t live up to the values of the family.
    0:41:57 So can we please troubleshoot?
    0:42:00 How can we do X?
    0:42:03 But also I want to make sure that it matches with what you think.
    0:42:06 That kind of thing can be done in management too.
    0:42:12 You can have a performance review where you just harp on their flaws thinking they assume
    0:42:15 that you’re coming from a good place.
    0:42:16 And then they leave in tears.
    0:42:18 You’re like, “Oh, I screwed that up.”
    0:42:21 You can go and say, “First of all, be transparent.”
    0:42:26 Look, I was really focusing on flaws because you have so many strengths that it’s almost
    0:42:28 not worth focusing on in the performance review.
    0:42:32 But I want you to make sure that in writing, I’m going to emphasize your strengths and
    0:42:33 what you did well.
    0:42:37 And second of all, what I should have done as your manager was troubleshoot with you
    0:42:43 on how to prioritize addressing any potential weaknesses, which ones you want to work on.
    0:42:44 How do you want to do it?
    0:42:46 How can I support you?
    0:42:48 And so you don’t back off your standards.
    0:42:50 You don’t back off your feedback.
    0:42:54 But you say, “Look, I should have done a better job troubleshooting with you.”
    0:42:58 And managers I interviewed for my book, like Steph Acomodo, who was at Microsoft for a
    0:42:59 long time.
    0:43:00 It’s now a service now.
    0:43:01 It’s just a legend.
    0:43:03 Amazing manager.
    0:43:04 She doesn’t always get it right.
    0:43:10 And when she gets it wrong, she has enough of a communication line to talk about it.
    0:43:18 So I think the main punchline for mentors is I’m not asking you to be Athena from Greek
    0:43:24 mythology, like capital M mentor, who spent 20 years guiding Telemachus while Odysseus
    0:43:27 was off fighting the Trojan War.
    0:43:32 You can just have a philosophy and an approach of high standards and high support and then
    0:43:37 spend a little time in conversation if you don’t strike the right balance.
    0:43:43 And you end up saving a lot of time because then you end up having motivated, independent,
    0:43:47 willing young people who want to work hard, who don’t quit and cheat the minute you turn
    0:43:52 your back, who aren’t trying to go hide in the break room and smoke weed so they don’t
    0:43:54 have to do any work, right?
    0:43:58 It’s like, no, they take pride in their work because you took them seriously enough to
    0:44:00 hold them to a high standard.
    0:44:03 And so I think being a mentor doesn’t mean getting it perfect every time.
    0:44:05 It doesn’t mean it takes up all your time.
    0:44:10 It just means being a little bit wiser about these conversations and then saving yourself
    0:44:12 lots of time and frustration later.
    0:44:14 Up next, unremarkable people.
    0:44:19 So Houston, for example, will take away lots and lots of polling places just to make it
    0:44:21 super duper inconvenient.
    0:44:23 So that way you have to go wait in a long line.
    0:44:27 So young people look at that and they’re like, sounds like a bunch of old people gatekeeping
    0:44:29 power to keep us out.
    0:44:30 And it’s a dumb system.
    0:44:33 And even when our candidates do win, they don’t do anything or they’re 80 years old.
    0:44:38 Thank you to all our regular podcast listeners.
    0:44:41 It’s our pleasure and honor to make the show for you.
    0:44:47 If you find our show valuable, please do us a favor and subscribe, rate and review it
    0:44:54 even better for that to a friend, a big Mahalo to you for doing this.
    0:44:58 You’re listening to remarkable people with Guy Kawasaki.
    0:45:01 This is an off the wall question.
    0:45:08 So I’m not sure we’ll keep it in the interview, but I am so curious because our paths overlap.
    0:45:09 I went to Stanford.
    0:45:13 I know Carol Dweck, I’ve interviewed her twice, I’ve been to her house.
    0:45:15 She’s written in a blurb for me.
    0:45:19 I know Mary Murphy, I know Angela Duckworth and Katie Milkman.
    0:45:21 So we have commonality.
    0:45:26 And I know that you now teach at University of Texas in Austin.
    0:45:34 So this is the off the wall question, which is, can you help me understand the Texas mindset?
    0:45:36 Like, how do they think there?
    0:45:37 Yeah.
    0:45:43 So I’m from Houston and my parents went to UT and the most important job of the Texan
    0:45:47 is to be the evangelist for Texas at all times.
    0:45:48 And we have that in common.
    0:45:49 We’re both evangelists.
    0:45:54 And I mean, Texas is interesting because the number one thing is everyone’s convinced
    0:45:57 is the best state in the country.
    0:46:00 It’s the best state in the best country of the world, therefore, it’s the best place
    0:46:01 in the world.
    0:46:03 So that’s like the number one thing.
    0:46:12 And there’s a deep distrust of outsiders trying to impose their logic and values on Texans.
    0:46:17 What you may not know is that for everyone but people from Dallas, Texans think Dallas
    0:46:21 is not real Texas because it’s like basically New York, it’s a big city, it’s a bunch of
    0:46:23 fancy cars.
    0:46:29 And you can watch the Richard Linklater movie Bernie with Jack Black.
    0:46:34 And there’s a great scene in that where this Texan at a diner walks through the stereotypes
    0:46:37 of the different regions of Texas.
    0:46:42 And you got your Dallas snobs with your Mercedes Benz and goes on and on.
    0:46:46 And then real Texas is like small towns and so on.
    0:46:48 So that’s like the most important thing.
    0:46:53 And Texans are constantly comparing themselves to coastal elites who think they’re better
    0:46:54 than Texans.
    0:47:01 And so anytime coastal elites plans blow up in their face, every Texan rejoices.
    0:47:04 They’re like, see, that was dumb.
    0:47:09 So like California taxes, they’re like, you idiots, like you think you’re being progressive
    0:47:13 but all you’re doing is making all the companies leave and come to Texas and you’re losing
    0:47:16 all your jobs and your schools suck by the way.
    0:47:19 And you can’t even keep a homeless off the street in San Francisco.
    0:47:23 And so they’re like, why would I listen to any ideas you have about politics?
    0:47:24 You guys are idiots.
    0:47:26 That’s the Texans approach.
    0:47:32 In New York, the stereotype is just they’re a bunch of money-grugging, self-serving, superficial
    0:47:38 people who are trying to destroy small town America and ruin their way of life with all
    0:47:41 their new fangled devices and inventions.
    0:47:43 And we don’t trust them either.
    0:47:46 So that’s kind of the attitude of Texans for the coastal elites.
    0:47:51 So really, you can’t come in with any level of, quote, authority and think you’re going
    0:47:54 to change the minds of regular Texans.
    0:47:59 And I’ve had to learn this because for our studies, we recruit random samples of schools.
    0:48:04 So I need to be able to walk in any school district in Texas and be like, I’d like you
    0:48:10 to share all of the data for all of the children in your school for our experiment.
    0:48:14 And so if they don’t trust that we’re coming from a good place, they’re never going to
    0:48:15 do that.
    0:48:17 So I’ve had to spend a long time being like, all right, well, what do they care about?
    0:48:21 A lot of people just care about getting back to a simple way of life.
    0:48:27 And they think all these like new innovations are just being imposed on them.
    0:48:30 And that’s kind of as simple as it is.
    0:48:37 And so any progressive politics comes across like you’re trying to mess with traditional
    0:48:42 Texas and you’re trying to impose your stupid coastal ideas on us when they’re blowing up
    0:48:45 in your face and no one wants to live in your dumb state anyway.
    0:48:49 So that’s the attitude, which I’m not saying it’s right, but like, you’d hear a version
    0:48:53 of that at any barbecue joint in Lano, Texas or Catoola.
    0:48:58 But what about if you’re in Austin, Austin, first of all, the Californians moved to Austin
    0:49:03 and so people complain about them because they sold their California homes and then drove
    0:49:06 up home prices in Austin and like you jerks.
    0:49:09 But the other thing is like, well, of course, you move from California to Austin because
    0:49:11 the Texas is better.
    0:49:13 So that’s kind of the attitude.
    0:49:18 But the actual people who move are normal, think broadly, they’re not as parochial, they’re
    0:49:24 not as like tribal, but you also got to keep in mind like Texas cities take two hours to
    0:49:26 drive across one city.
    0:49:30 The first time I went from San Francisco to Palo Alto on the Caltrain, I was like, you
    0:49:33 went through 10 cities to go 30 minutes.
    0:49:34 It’s ridiculous.
    0:49:37 Like, how small are your wimpy little cities here?
    0:49:38 Millbray?
    0:49:39 What’s that?
    0:49:40 Never heard of it.
    0:49:45 And so to Texans, that’s very weird and you drive 16 hours, you’re still in Texas.
    0:49:50 So people don’t leave like 98% of Texas high school graduates live in Texas the rest of
    0:49:51 their lives.
    0:49:53 They go on vacation other places, but they stay in Texas.
    0:49:54 Okay.
    0:49:59 So I hope I’ve crystallized the Texas mindset for you.
    0:50:02 That’s another whole book there for you pal.
    0:50:04 This is barely touched on it.
    0:50:10 I am just curious about what you know about the 10 to 25 year old brain and their path
    0:50:16 to status and respect, and how would you apply this to getting them to vote?
    0:50:17 Yeah.
    0:50:21 I think that the voter turnout is a real hard problem, right?
    0:50:30 And I think that political scientists are divided over how much of it is driven by values/motivations/enthusiasm
    0:50:33 and how much is driven by logistical things.
    0:50:35 Let’s just take logistical things, right?
    0:50:40 So not everyone gets off work, some people do hourly work, young people are far more
    0:50:46 likely to do hourly work, even with college degree, far more likely to be underemployed
    0:50:47 in our society.
    0:50:53 You have to own a car because most cities don’t have good public transportation.
    0:50:59 And yeah, so I think if they just moved it to a weekend, like the youth voter turnout
    0:51:00 would move up dramatically.
    0:51:03 But the fact that it’s not on a weekend is a huge deal.
    0:51:07 So a lot of people are like, all right, let’s work on planning.
    0:51:12 And so for the people who think teenagers are just bad at planning, then their solution
    0:51:16 is, all right, I’m going to text you beforehand and say, which polling station are you going
    0:51:17 to go to?
    0:51:19 What time are you going to go?
    0:51:22 Or maybe I’ll offer you a free Lyft or a free Uber.
    0:51:26 I do think logistics matter, but I don’t think those solutions are likely to work.
    0:51:30 In fact, there’s a new paper in nature that Katie Milken published.
    0:51:32 It’s not voting, but it’s getting vaccines.
    0:51:37 So among people who want to get vaccines, they offered them a free Lyft to go get one.
    0:51:41 This is a COVID booster, and it didn’t do anything above and beyond just reminding you to go get
    0:51:42 the vaccine.
    0:51:48 Even though I think logistics are a huge part of the problem, I don’t think that it is the
    0:51:49 main thing.
    0:51:52 And then you’ve got this other issue of not just getting to the poll on voting day, but
    0:51:54 you have to register in advance.
    0:51:59 And often to register, a lot of people do it at the DMV, but young people, they don’t
    0:52:01 want to go stay on the line at the DMV.
    0:52:02 They don’t want to make those appointments.
    0:52:04 They’d rather just not have a driver’s license.
    0:52:09 And you actually, you’ve seen a dramatic decline in driver’s licenses among young people since
    0:52:10 2008.
    0:52:11 It’s huge.
    0:52:13 It’s either decline or delay.
    0:52:18 And so having a stable address where, again, if you’re a student, you’re changing addresses
    0:52:19 all the time.
    0:52:20 Where am I supposed to vote?
    0:52:22 How do I register?
    0:52:23 Registration stuff is a mess.
    0:52:28 And then in states, about half of states, maybe more have active voter suppression efforts,
    0:52:32 and they want to suppress the votes of young people and minorities.
    0:52:34 So it’s like not an accident.
    0:52:38 So Houston, for example, will take away lots and lots of polling places just to make it
    0:52:43 super-duper inconvenient, so that way you have to go wait in a long line.
    0:52:46 So young people look at that, and they’re like, sounds like a bunch of old people gatekeeping
    0:52:50 power to keep us out, and it’s a dumb system.
    0:52:54 And even when our candidates do win, they don’t do anything, or they’re 80 years old.
    0:53:01 So I think there’s a lot of reasonable stuff going on, just on logistics and feeling like
    0:53:03 the system’s fair.
    0:53:05 Now let’s take motivation and enthusiasm.
    0:53:07 What really matters in voting?
    0:53:09 There’s so many representatives.
    0:53:12 So does your congressman matter, maybe?
    0:53:16 But a freshman congressman, it’s going to be 20 years before they’re on a good committee.
    0:53:21 And even the committees can’t do that much, but senators really matter.
    0:53:25 But very few senate races are actually open each year.
    0:53:28 It’s certainly the case that if young people mobilized, they could flip the senate in one
    0:53:30 way or the other.
    0:53:35 But that is a very obscure and weird argument to an 18 to 25-year-old who doesn’t really
    0:53:40 understand American politics, because the reason the Senate matters is the filibuster.
    0:53:43 And the filibuster is a made-up rule from the Senate.
    0:53:48 What I’ve found is that the real powerful things, like appointing Supreme Court justices
    0:53:52 and the filibuster in the Senate, those are the things that hugely matter.
    0:53:55 It’s hard to get young people to wrap their minds around those.
    0:53:58 They feel arcane, and they’re not really enthusiastic.
    0:54:02 So I just think a lot of it is the messaging about what actually matters with respect to
    0:54:04 your vote.
    0:54:08 And so they get involved in presidential politics, but we don’t really have presidents
    0:54:11 that are appealing to young people who are not trying to.
    0:54:16 Like, not since really Obama, Bill Clinton, there just hasn’t been an effort to appeal
    0:54:21 to the young people, and so they’re jaded with the whole thing.
    0:54:23 So you gave me all the problems.
    0:54:27 What’s the solution in the motivation part?
    0:54:32 What I’ve found that helps a lot is just simply hearing about lots of other people like you
    0:54:34 who are voting.
    0:54:38 And Chris Bryan, who’s my colleague at the University of Texas, McCombs, has a series
    0:54:46 of unpublished experiments that really reframe voting as you using your voice to stick it
    0:54:49 to powerful people.
    0:54:52 That kind of framing tends to work well, but it has to be authentic.
    0:54:57 You have to tailor it to the issues of the day, but that could be done.
    0:55:03 So I think a combination of, especially in early voting states, having polling places
    0:55:09 that are really close to where young people are living, making it easy to register and
    0:55:17 then having motivational points about using your vote to push back against powerful influences
    0:55:22 that are screwing up your life, that combination I think would move the needle.
    0:55:25 I don’t know, it would solve all the problems because a lot of them are just structural.
    0:55:29 What really needs to happen is you have to prevent state legislatures from actively engaging
    0:55:33 in voter suppression because they’re targeting young people on purpose.
    0:55:40 Do you think that a motivation for these young people for voting, is it more of look at these
    0:55:48 positive results we can get with you or it’s negative and scary, no more abortion, no more
    0:55:56 birth control, no more no fault divorce, no more LGBTQ+ rights for your friends?
    0:56:01 What’s the motivation, the positive or the fear of the loss?
    0:56:06 I mean that what the economists argue is it’s the fear of the loss, but that’s not clear
    0:56:08 to me in this case because there’s fatigue.
    0:56:15 When everything is a crisis at all times, then it’s hard to know what’s actually a crisis.
    0:56:21 And I think that the motivation that’s easier to sustain over time is the inspirational motivation.
    0:56:28 The idea that your vote could free an LGBTQ friend or colleague from oppression, that’s
    0:56:31 motivating for young people.
    0:56:35 So it’s not these guys are going to take abortion away, although that’s important and that’s
    0:56:39 an argument that needs to be made in a lot of places.
    0:56:44 But another one is your vote could be the deciding vote to protect women.
    0:56:47 So there’s even a gain frame of these issues.
    0:56:52 You don’t have to just make the loss frame and I think often the gain frame is one where
    0:56:55 you can keep hearing it and keep hearing inspired.
    0:56:58 But once you hear the loss frame and then you don’t act, you’re like I must not be the
    0:57:00 kind of person who cares about that.
    0:57:05 I think it’s very easy to let yourself off the hook after you’ve rejected an intense
    0:57:07 loss frame argument.
    0:57:12 I want to give you this opportunity to just summarize how to motivate young people and
    0:57:14 to plug your book.
    0:57:20 The reason why I’m excited about the book is that there’s nothing out there that has
    0:57:25 both looked at the scientific experiments about small changes to messaging and framing
    0:57:30 that can influence young people, but that’s also gone out and found stories about real
    0:57:35 people who have used them in their real lives to affect people.
    0:57:40 And so when you read the book, you’re not just getting like a bullet list of tricks
    0:57:43 that you are left on your own to figure out how to work.
    0:57:49 It’s real stories of great managers, excellent teachers, the NBA’s best shooting coach, parenting
    0:57:54 coaches, the best creator of diversity in academic physics, the world’s greatest freshman
    0:57:56 calculus professor.
    0:58:03 So all these people are described in detail and humanized in a way where the reader can
    0:58:04 learn something.
    0:58:10 And then at the end of the book, we have a series of practical tips that I’ve developed
    0:58:14 with Rosalind Wiseman, who is the author of “Queen Bees and One of Bees,” which became
    0:58:16 Mean Girls.
    0:58:21 And so she’s, in my opinion, the best at thinking about the complexities of young people.
    0:58:28 And we joined forces to end the book with about 80 or 60 to 80 pages of practical tips
    0:58:31 for all of the different practices in the book.
    0:58:34 So what you’re going to see is narrative nonfiction.
    0:58:38 If you like Michael Lewis or Malcolm Gladwell, you’re going to see that kind of writing.
    0:58:44 But you’re also going to get real exercises that we’ve already tried in our real experiments
    0:58:47 and developed with great experts that you can put into practice.
    0:58:48 All right.
    0:58:52 Listen, I’m a Malcolm Gladwell fan and I read all his books.
    0:58:58 But I think that your book is very different from his book because his books, he takes
    0:59:03 one concept and he spends 250 pages on it.
    0:59:09 In your book, there’s like dozens of tactics and advice and stuff.
    0:59:12 I think it’s very different kind of style of writing.
    0:59:17 As I was writing it, I woke up every morning and I reread Michael Lewis or Tracy Kitter
    0:59:22 and then sometimes Malcolm Gladwell because these guys are master storytellers and I’m
    0:59:23 a scientist.
    0:59:25 I had to learn how to write that way.
    0:59:29 And Gladwell, I disagree with a lot of the conclusions of the book, but he’s an excellent
    0:59:30 storyteller.
    0:59:36 And so there’s something about the way he structures information that appealed to me.
    0:59:40 And so the reader is getting a narrative experience that hopefully is enjoyable.
    0:59:43 But also I’m introducing new ideas in chapter nine.
    0:59:45 That’s rare in nonfiction.
    0:59:48 Usually it’s like I got one idea and I’m beating you over the head with it the whole
    0:59:50 rest of the book.
    0:59:56 Well, I hope a lot of parents listen to this and I hope a lot of parents buy your book.
    0:59:57 Okay.
    0:59:58 I have one last question.
    1:00:06 I promise you, now let’s say, is there some magic reason there’s a cutoff point at 25?
    1:00:13 It seems like this mentor’s mindset is something you should continue with people forever.
    1:00:14 Yeah.
    1:00:16 There’s nothing magic about 25.
    1:00:21 It’s just that if you look at demographics, you’re far more likely to start having a stable
    1:00:24 career and an adult like role after 25.
    1:00:29 And then in just a lot of the examples I have, the problem areas are 10 to 25, like you look
    1:00:33 at violent crime and that’s all 18 to 25 and then it goes down.
    1:00:39 If you look at when do young people stop taking their meds when they get an organ transplant?
    1:00:40 It’s the 10 to 25.
    1:00:42 After 25, they start taking it again.
    1:00:46 So a lot of the problems are in that space, but it’s not a magical cutoff.
    1:00:52 In fact, I think everything in the book is relevant for any person who’s like starting
    1:00:53 a new job.
    1:00:54 I agree.
    1:00:58 I call the adolescent predicament that you can be an adolescent, quote unquote, later
    1:01:02 in life, anytime your status and respect is in jeopardy.
    1:01:06 And so everything in the book is relevant to you, no matter where you are, as long as
    1:01:11 you’re in this precarious spot with your reputation.
    1:01:14 I hope you enjoyed this episode with David Yeager.
    1:01:18 I’m going to go try out some of his tips on my family.
    1:01:20 I’ll keep you posted.
    1:01:25 This message is very believable and very credible to me that it’s not about nagging.
    1:01:32 It’s about enabling your kids to achieve autonomy and social acceptance, not just get rid of
    1:01:33 your nagging.
    1:01:35 I’m Guy Kawasaki.
    1:01:37 This is Remarkable People.
    1:01:43 Thank you to my remarkable family who has been experiencing my maybe unremarkable parenting
    1:01:45 for their entire lives.
    1:01:49 And let’s thank the rest of the Remarkable People team.
    1:01:52 You heard or say that I have a mentor mindset.
    1:01:56 Thank you for that positive feedback, Madison.
    1:02:02 And then there’s Tessa Nizmer, our ACE researcher, and Jeff C. and Shannon Hernandez, remarkable
    1:02:04 sound design engineers.
    1:02:10 And finally, Luis Magana, Fallon Yates, and Alexis Nishimura.
    1:02:16 We are the Remarkable People team, and we are on a mission to make you remarkable.
    1:02:23 Until next time, mahalo and aloha.
    1:02:25 This is Remarkable People.

    In this episode of Remarkable People, join host Guy Kawasaki as he engages in an insightful conversation with David Yeager, a renowned professor of psychology at the University of Texas at Austin. Together, they explore the fascinating world of adolescent development and the science of motivating young people. Yeager shares groundbreaking insights from his book 10 to 25: The Science of Motivating Young People, challenging conventional wisdom about teenage behavior and offering practical strategies for parents, educators, and mentors. Discover how understanding the adolescent brain can transform your approach to inspiring and guiding the next generation.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

    Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 

    Like this show? Please leave us a review — even one sentence helps! Consider including your Twitter handle so we can thank you personally! 

    Thank you for your support; it helps the show!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • Congressman Eric Swalwell: Fighting for Democracy in Turbulent Times

    AI transcript
    0:00:11 I’m Guy Kawasaki and this is Remarkable People.
    0:00:14 We’re on a mission to make you remarkable.
    0:00:19 Helping me in this episode is representative Eric Swalwell.
    0:00:25 This interview was conducted on Tuesday, July 23rd, two days after Joe Biden stepped aside
    0:00:29 and just as Kamala Harris was taking off like a rocket ship.
    0:00:35 There is usually a several-week interval between when we record an interview and when we publish
    0:00:36 it.
    0:00:42 But these are crucial, fast-moving and treacherous times, so we are releasing this in a little
    0:00:46 over a week because every day matters.
    0:00:52 Eric serves as a U.S. Congressman representing California’s 14th District.
    0:00:57 This is a region in the East Bay of the San Francisco Bay Area.
    0:01:02 Eric has served on the House Intelligence Committee and the House Judiciary Committee.
    0:01:07 He acted as the impeachment manager doing President Trump’s second impeachment trial.
    0:01:14 His key policies focus on gun control, education funding and renewable energy jobs.
    0:01:16 I’m Guy Kawasaki.
    0:01:18 This is Remarkable People.
    0:01:27 And now here is the Remarkable Representative Eric Swalwell.
    0:01:30 You were raised by Republicans and now you’re a Democrat.
    0:01:33 So what would your parents say about today’s Republican Party?
    0:01:35 They don’t necessarily recognize it.
    0:01:38 My mom and dad, God love them.
    0:01:39 My dad was a cop.
    0:01:43 My mom worked a number of odd jobs to raise four boys.
    0:01:44 She made wedding cakes.
    0:01:50 She ran a very large daycare center at our house, put all of us to work.
    0:01:52 And they were your traditional Reagan Republicans.
    0:01:59 They wanted us to be strong in the world and to be more fiscally conservative at home.
    0:02:01 And that was how we were raised.
    0:02:07 And that’s completely unrecognizable today in what you see with Donald Trump and JD
    0:02:16 Vance and what’s really a cruel Republican Party that stokes culture issues and divides
    0:02:19 Americans in a very corrupt way to seek power.
    0:02:23 So I think they’d tell you they’re not Trump folks.
    0:02:30 They’re still not Democrats, though, and believe me, I get ribbed by them a lot about Democrats.
    0:02:37 So like many, I think Republicans, they just feel lost and without the party they knew.
    0:02:41 This next question, Eric, you can lie to me, OK, I’m giving you permission up front.
    0:02:46 I have this fantasy in my mind that all of this was planned and then the plan was let
    0:02:52 Trump finalize his strategy, pick his VP, get overconfident and we blindside him with
    0:02:53 this.
    0:02:54 Are you guys that sly?
    0:03:04 So we’re not as good as House of Cards as far as like executing savvy political plans.
    0:03:11 We should strive to be as good and I would say decent as West Wing.
    0:03:18 But if you want to know the truth, it’s really VEEP and it’s just often complete chaos and
    0:03:21 sometimes a shit show if you want to know the truth.
    0:03:24 So my day to day is more like VEEP.
    0:03:26 I want it to be like West Wing.
    0:03:28 Don’t give us too much credit.
    0:03:31 Well as long as it’s not like House of Cards or Yellowstone.
    0:03:35 Yeah, that’s right, that’s right.
    0:03:38 So what do you think motivated Joe to make this decision?
    0:03:46 I always knew that Joe Biden was going to make a decision that was best, not for himself
    0:03:51 as Donald Trump has done, will do, that he’d make a decision that’s best for the country.
    0:03:53 That’s why I supported the president to make that decision.
    0:03:56 I didn’t call on him to step aside.
    0:03:59 I knew that’s just who he is.
    0:04:04 And frankly, his career has been bookended by decisions like that.
    0:04:08 When he was elected to the Senate at 29 before he was sworn in, he lost his wife and his
    0:04:15 daughter and found a way to still be a good dad and a great legislator.
    0:04:21 And then when he was leaving the White House in 2016, he lost his son, Beau.
    0:04:26 And he could have gone into retirement and only focused himself on grieving and said
    0:04:32 that he did that, but also answered the call to service when we needed to defeat Donald
    0:04:33 Trump.
    0:04:41 And so he’s always put country above self and this final act puts him on Mount Rushmore.
    0:04:49 He’s on the Mount Rushmore for Democrats of FDR, JFK, Harry Truman, Lyndon Johnson and
    0:04:50 Joe Biden.
    0:04:51 That’s where he is now.
    0:04:55 When we look back in 10 or 20 years, we’re going to say he’s one of the best presidents
    0:04:56 we ever had.
    0:04:59 He didn’t lose her draw in this election.
    0:05:01 And he’s one of those decent persons.
    0:05:09 When I debated him in the primary for the 2020 race, I’ll never forget, I was reluctant
    0:05:11 to even do that debate.
    0:05:15 My daughter had recently been hospitalized with RSV.
    0:05:20 And when you get a diagnosis like that and then she’s on a breathing machine, your heart
    0:05:27 just drops, it skips past your stomach and lands at your feet and didn’t know if I was
    0:05:29 even going to do the debate.
    0:05:35 And I went and I used that zinger past the torch, which was a great zinger because it
    0:05:38 was Joe Biden’s zinger from 1986.
    0:05:44 And after I said that, we went to a commercial break and Joe Biden started to walk over to
    0:05:49 me and I thought, oh shit, he didn’t like that line.
    0:05:54 And I didn’t know he was going to take a swing at me or what was going to happen.
    0:05:58 And he looked at me and he said, nice line, wise ass.
    0:06:04 And then he put his hand on my shoulder and he said, how’s your daughter doing?
    0:06:08 As if he could read my mind about what I was really thinking about.
    0:06:11 And so that’s just the Joe I know.
    0:06:15 Somebody, as I said, he takes the work in front of him seriously.
    0:06:19 But at his core, it’s just a decent, decent person.
    0:06:25 Unlike what I think we become accustomed to in our politics.
    0:06:28 Do you know the concept of the Overton window?
    0:06:29 Yes.
    0:06:31 Well, which is a frickin’ Overland patio now.
    0:06:33 It’s like the horizon.
    0:06:35 It’s not a window.
    0:06:41 If you were given this magic wish and you could fix any one aspect of federal government,
    0:06:42 what would you do?
    0:06:43 Oh boy.
    0:06:47 I’d protect our kids from gun violence.
    0:06:52 I’ve got a seven-year-old, a five-year-old, a two-year-old.
    0:06:55 And they’re already doing the two oldest mass shooter drills.
    0:07:02 They’ve had shootings near their campus where they’ve had to shelter in place.
    0:07:09 And I just don’t want them to be another generation that goes through these drills.
    0:07:15 And recently, a substitute teacher came up to me, and she told me that when she goes
    0:07:21 into a classroom as a sub to start a week when the teacher’s out sick or on vacation,
    0:07:26 she said more and more often, kids are coming up to her and saying, “Do you know where to
    0:07:27 put me?”
    0:07:31 And at first she was like, “What do you mean, where am I going to put you?”
    0:07:37 And she realized they’re asking, as the substitute who’s not been here from the get, “Do you
    0:07:40 know where I’m supposed to go if there’s a shooting in the classroom?”
    0:07:42 And that is just crushing to hear.
    0:07:48 So if I could do anything, it would be to ban assault rifles to buy them back so we
    0:07:53 get all of them off the street and to have background checks so that we take the most
    0:07:56 dangerous weapons out of the hands of the most dangerous people.
    0:08:03 If Trump were to win, is it a fair thing to say or is it just hype that women will not
    0:08:10 get to have birth control, IVF, abortions under any circumstances and no fault divorce?
    0:08:12 Are those things going to really happen?
    0:08:13 He will want them to happen.
    0:08:17 He’ll do everything to make them happen and the people who have supported him want that
    0:08:18 to happen.
    0:08:25 So let’s talk about Trump’s project 2025 or TP-25, as I call it.
    0:08:31 Yes, it would call for an end to abortion, it would call for an end to your right as
    0:08:34 a family to use IVF to create a family.
    0:08:36 It calls for an end to no fault divorce.
    0:08:42 So it’s essentially a forced marriage that it would put upon Americans.
    0:08:47 It also calls for an end of same-sex marriages and so it would try and control every part
    0:08:51 of our lives and take away so many core freedoms.
    0:08:56 And the person who is going to really implement and execute on this is JD Vance and someone
    0:09:04 who has in the past called for these forced marriages and supports what the folks who
    0:09:07 are supporting Trump’s project 2025 want to do.
    0:09:08 We’re not going to let that happen.
    0:09:13 You can’t do shit if you’re not the president and so I’m going to do everything I can to
    0:09:19 make sure that doesn’t happen, that he’s not given that power rather than restricting
    0:09:21 and reversing more rights.
    0:09:25 We will be a country that expands it.
    0:09:31 It seems to me though that with our Supreme Court giving him this kind of immunity that
    0:09:37 if you’re standing in the way, Eric, he could send SEAL Team 6 to take you out as an official
    0:09:38 duty.
    0:09:42 Is this House of Cards fiction or can this really happen?
    0:09:44 It’s again what he wants to happen.
    0:09:50 It’s the power he wants to wield and he has a Supreme Court that’s working right out of
    0:09:57 his palm right now and he could put three more justices in another term on the court.
    0:09:59 So what we have to do is fix the court.
    0:10:04 We need to bring ethics to the court that has an independent review so that there’s
    0:10:05 accountability.
    0:10:11 I’m open to other reforms like term limits as well but we no longer can rely on the court
    0:10:13 to self-police.
    0:10:18 That court has two justices who have pro insurrection spouses.
    0:10:24 One of them allowed a pro insurrection flag to be displayed at his home after January
    0:10:32 6th and another, his wife, was at the president’s rally on January 6th and neither of them
    0:10:33 recused themselves.
    0:10:37 So if they’re not going to do it on their own, we need some sort of independent mechanism
    0:10:38 that keeps them accountable.
    0:10:43 So can a lame duck president do this between now and January?
    0:10:48 He needs a Congress that can do it and make sure it lasts beyond just one presidency.
    0:10:52 I don’t think you can executive order your way through fixing the court.
    0:10:59 And so that’s why winning the House and the Senate is so important for President Kamala
    0:11:02 Harris to have as she takes office.
    0:11:07 Do you believe that the guardrails are in place to prevent the U.S. from becoming another
    0:11:08 Hungary?
    0:11:12 If we win the presidency, the Senate and the House, absolutely.
    0:11:17 We also know that the best bet in Washington right now is the House.
    0:11:23 We’re just about six seats short, but I’m confident Kamala Harris is going to win.
    0:11:29 But I also know that the House can be a firewall against any corrupt president.
    0:11:31 But I don’t think we’re going to have to worry about that.
    0:11:34 We have a real path right now to winning all three.
    0:11:37 You obviously know the Jim Jordans and the Mike Johnson’s of the world.
    0:11:40 And I just want some insight into their heads.
    0:11:46 Do they really believe this shit or are they just saying whatever is necessary to get reelected?
    0:11:53 So look at it this way, two thirds of my colleagues who say crazy things are just pro-wrestlers
    0:11:56 at the nation’s cap.
    0:11:59 So they say it, they don’t really believe it.
    0:12:02 And I know they don’t believe it because I see them when the cameras aren’t on and they’re
    0:12:04 not in the quote unquote ring.
    0:12:10 The other third, like Marjorie Taylor Greene, Jim Jordan, Mike Johnson, no, they believe
    0:12:11 it.
    0:12:12 This is who they are.
    0:12:13 This is what they believe.
    0:12:14 That’s fine.
    0:12:18 I can price in as I negotiate and deal with or try and legislate.
    0:12:22 I can work with people where I know what they believe and what the core set of values are,
    0:12:25 even if they’re way outside the mainstream.
    0:12:31 What is very hard to work with are people, and I’ll give you an example, like Ted Cruz.
    0:12:35 During the second impeachment trial, I presented to the Senate and then we took a break.
    0:12:40 We were in the Senate floor, I used the Senator’s bathroom, which we were given access to because
    0:12:42 we were prosecuted in the case.
    0:12:47 And as I’m just washing my hands at the sink, right next to me is Ted Cruz.
    0:12:52 And Cruz looks over at me after he’s washing his hands and he says, “Hey, we’ve never met.”
    0:12:56 And he puts his fist out to fist bump and he says, “I’m Ted.”
    0:13:01 And I put my fist out like, “Hey, Ted.”
    0:13:05 And he could tell I was looking at him like he had three heads, three head Ted.
    0:13:09 And he says to me, he goes, “You did a really good job out there.”
    0:13:11 And again, I’m like, “You were just on Fox News last night.
    0:13:12 You called me out by name.
    0:13:13 What are you talking about?”
    0:13:15 And he goes, “No, I mean it.
    0:13:17 You did a really good job out there.”
    0:13:20 And it clicked for me, “Oh, he’s a pro wrestler.
    0:13:22 He goes in the ring.
    0:13:27 He swings a steel chair at me and he thinks that’s what the man’s want.”
    0:13:33 But when we’re backstage and he doesn’t have a camera on him, he’s just Ted.
    0:13:40 Since that is least acceptable for me, it’s more just repulsive because if you’re acting
    0:13:44 that way, then your constituents and the voters and Americans, if they don’t know that this
    0:13:46 is just an act, they may go along with it.
    0:13:51 And that’s how you actually spin people up and put us in a January 6th-like environment.
    0:13:53 My God, that is a frightening story.
    0:13:56 Talk about a scene from a Netflix series.
    0:14:02 But anyway, so my last question is, what can a regular person, regular person, not
    0:14:07 a billionaire, do to support democracy?
    0:14:16 You’re actually more powerful than Elon Musk and his $45 million a month installment plan
    0:14:21 that he has because you yourself, you can organize, you can mobilize.
    0:14:23 And it’s not just registering to vote and voting.
    0:14:27 It’s being a part of rallies.
    0:14:32 It’s being a part of town halls and speaking truth to power and telling leaders what you
    0:14:34 expect of them.
    0:14:38 And it’s what you’re doing right now, which is using the platform that you have with your
    0:14:43 friends, family, and followers to talk about your values.
    0:14:45 And right now, we’re not helpless.
    0:14:47 That’s the worst feeling in the world to have.
    0:14:49 We’ve all been in a position where we are helpless.
    0:14:50 We’re not helpless in this.
    0:14:57 We can win for our freedoms, win for democracy over the next 105 or so days.
    0:14:58 Organize your friends.
    0:15:03 Make sure they know what’s at stake and make sure they know where to go.
    0:15:06 The ballot box, that’s where all the difference in the world ever occurred.
    0:15:12 So we’re more powerful than Elon’s millions because we have votes and money.
    0:15:13 Money’s not.
    0:15:16 You specifically did not say, give money though.
    0:15:17 Why is that?
    0:15:18 Look, that’s important.
    0:15:26 But having a message and a movement and mobilization, those three M’s, that’s more powerful than
    0:15:27 money.
    0:15:28 Of course, you get volunteers out there.
    0:15:31 You have to pay for organizing.
    0:15:36 But I still think I would take a movement and that’s what Kamala Harris is building
    0:15:39 over a billionaire’s money any day.
    0:15:40 So Eric, I’m going to let you go now.
    0:15:41 I know you’re busy.
    0:15:43 I really appreciate you taking this time.
    0:15:47 I appreciate you wanting to do this and I’m looking forward to getting the best sleep
    0:15:50 of my life in 105 days.
    0:15:53 Me and you.
    0:15:58 I certainly want to sleep well after the first week of November, so thank you, Eric,
    0:16:00 for being on my podcast.
    0:16:06 And while I’m thanking people, big humongous thanks, of course, should go to Joe Biden,
    0:16:09 who took one for the team and stepped aside.
    0:16:11 I don’t think you’re listening to this, Joe.
    0:16:17 But if somebody can get this to him, you know what, Joe, I think in 10 or 20 years, you’re
    0:16:23 going to be remembered as one of the best presidents in the history of the United States.
    0:16:27 Some people may think that a podcast is supposed to be neutral or nonpartisan.
    0:16:30 Well, I don’t agree.
    0:16:32 I do not agree at all.
    0:16:36 And I’m going to tell you right now, I think you should vote for Kamala Harris.
    0:16:41 She could save democracy and we are on the precipice of losing democracy and America
    0:16:44 could go away as we know it.
    0:16:46 So I want you to vote for her.
    0:16:51 And if this partisan attitude pisses you off, what can I say?
    0:16:55 I’m not forcing you to listen to this podcast.
    0:16:59 Now let me thank the rest of the remarkable people team.
    0:17:03 That would be Jeff C. and Shannon Hernandez, the sound design experts.
    0:17:09 And then there’s Madison Nysmer, producer and co-author with me of Think Remarkable.
    0:17:11 There’s Tessa Nysmer, researcher.
    0:17:15 And then there’s Louise Magana, Alexis Nishimura, and Fallon Yates.
    0:17:21 We are the remarkable people team and we’re trying to help you be remarkable.
    0:17:23 And prevent the downfall of America.
    0:17:25 I’m Guy Kawasaki.
    0:17:27 This is Remarkable People.
    0:17:34 Until next time, mahalo and aloha.
    0:17:36 This is Remarkable People.

    In this episode of Remarkable People, join me for an illuminating conversation with Congressman Eric Swalwell. We explore the current state of American politics, the challenges facing democracy, and Swalwell’s perspectives on gun control, the Supreme Court, and the upcoming election. Discover how regular citizens can make a difference and why Swalwell believes in the power of grassroots movements over big money in politics.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

    Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 

    Like this show? Please leave us a review — even one sentence helps! Consider including your Twitter handle so we can thank you personally! 

    Thank you for your support; it helps the show!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • Tara VanDerveer: Redefining Excellence in Women’s Basketball

    AI transcript
    0:00:12 I’m Guy Kawasaki and this is Remarkable People.
    0:00:19 We’re on a mission to make you remarkable and helping me in this episode is Tara Vanderveer.
    0:00:24 Tara recently retired as the head coach of the Stanford University women’s basketball
    0:00:25 team.
    0:00:28 She led that team for 38 years.
    0:00:35 She took over at Stanford in 1985 and quickly built the program into a national powerhouse.
    0:00:43 She led Stanford to three NCAA women’s division one basketball championships in 1990, 1992,
    0:00:44 and 2021.
    0:00:52 She is a 10-time Pac-12 coach of the year and has won over 1200 games in her career.
    0:00:59 The most of any coach in college basketball history, men’s or women’s.
    0:01:05 Tara also served as the head coach of the 1996 U.S. Olympic women’s basketball team.
    0:01:08 That team won a gold medal.
    0:01:10 I’m Guy Kawasaki.
    0:01:19 This is Remarkable People and now here is the remarkable, most winning Tara Vanderveer.
    0:01:22 What happens a day after you retire?
    0:01:30 I see my email and phone blew up, letters, I got some amazing, just beautiful letters
    0:01:37 from people, probably honestly over a thousand of them and I’m still working on catching
    0:01:43 up writing people back, emailing, texting, and then a lot of different opportunities
    0:01:51 to do things, whether it’s books, movie, podcasts, speaking.
    0:01:56 At first it felt honestly pretty overwhelming, but I’m going to be working part-time in
    0:02:02 the athletic department as an advisor to our athletic director and a coach’s coach.
    0:02:07 So I think I’m just getting to that groove and basically during the summer I’m going
    0:02:11 to be working remotely, but I’m excited about a new role.
    0:02:18 I don’t want to cause PTSD, but can you go through the basic seasons of a D1 college
    0:02:19 coach?
    0:02:24 What happens when you take off or does recruiting start immediately and it’s never ever you’re
    0:02:26 off?
    0:02:27 It’s the latter.
    0:02:30 You are never ever off.
    0:02:36 I would say, as an example, our calendar year was, we would come back to Stanford, we would
    0:02:40 start with our team September 15th.
    0:02:46 So basically the coaches would meet in person around September 1st and just get everything
    0:02:51 ready for our players to come back because they’d been in summer school.
    0:02:56 And then we would start working out the 15th, we would do a team bonding exercise usually.
    0:03:03 We started school maybe a week later and you’re working out, you’re doing some kind of workout
    0:03:08 with your team plus recruiting and all kinds of things just starting up the school year
    0:03:10 meetings.
    0:03:16 And then you have your whole season and you’re also doing recruiting during your season.
    0:03:23 And then as soon as your last game ends, you’re again doing recruiting, going to high school
    0:03:28 tournaments and basically all spring and then so yesterday was our first day of basketball
    0:03:29 camp.
    0:03:34 We have basketball camp in the summer, recruiting in the summer.
    0:03:37 And even there are two dead weeks where you’re not allowed to recruit.
    0:03:39 One is in May and one is in August.
    0:03:42 So those are your two vacation times really.
    0:03:52 And it’s become really 24/7, 50 weeks of the year.
    0:03:56 I saw something in your background that I found so fascinating.
    0:03:59 So can you explain your connection to Bobby Knight?
    0:04:02 Well, I went to Indiana University.
    0:04:08 I transferred there as a sophomore and I took coach Knight’s basketball class, which
    0:04:12 he taught the X’s and O’s and philosophy and things like that.
    0:04:18 And in his class, he said that anyone that attended his class had permission to watch
    0:04:20 their basketball practice.
    0:04:25 I don’t think he thought I would come every day, but I did.
    0:04:28 And I watched every day of practice for basically three years.
    0:04:29 I loved it.
    0:04:30 I learned a lot.
    0:04:35 I didn’t have any idea that I would be a basketball coach because really growing up, there were
    0:04:38 not basketball teams for women to coach.
    0:04:44 So I just really enjoyed watching practice and I thought I majored in sociology.
    0:04:45 I thought I’d go to law school.
    0:04:48 But I just kind of fell into this coaching a little bit backwards.
    0:04:54 From the outside looking in at Bobby Knight, all that I picture is him picking up chairs
    0:04:58 and throwing them across the court and abusing players and all that.
    0:05:01 But what’s the real story of Bobby Knight?
    0:05:05 Because my other impression is that people who played for him loved him.
    0:05:06 He was great to me.
    0:05:12 He was very generous with his time and knowledge and I watched their practices.
    0:05:15 There were times where he would raise his voice.
    0:05:19 I never saw him throw a chair or do anything crazy.
    0:05:24 But I think that the pressure on college coaches, I think he felt that.
    0:05:28 And I learned maybe some things, obviously not to do, but my experience with him was
    0:05:30 always very positive.
    0:05:36 And I’m very thankful to have that opportunity to have been able to watch and I loved watching
    0:05:37 Indiana basketball.
    0:05:40 It was really a different game than in a way.
    0:05:41 There’s no shot clock.
    0:05:43 There was no three point line.
    0:05:47 The rules have changed so much that the game is really different.
    0:05:50 But I learned a lot and I loved it.
    0:05:55 Can you trace any of your coaching philosophy to his coaching philosophies?
    0:06:02 I would say that yes, I can, not in temperament as much as he ran a very organized, quick
    0:06:08 practice and the use of your time in practice, how you go from one drill to the next, why
    0:06:15 you teach certain things, the order that you teach them in, the importance of fundamentals.
    0:06:21 I learned a lot and I would just say there’s no one that has had more of an impact on my
    0:06:24 basketball coaching than Coach Knight.
    0:06:28 How would Indiana players practice free throws?
    0:06:34 Usually what they did, they would do a drill where you’re really going hard, you’re playing
    0:06:36 and then you would break for free throws.
    0:06:40 And then you would do another drill and then you would break so that your free throws was
    0:06:45 your water break and your chance to shoot free throws while you were tired.
    0:06:50 And we would pretty much shoot free throws the same way in our practice where you would
    0:06:53 go hard, you’d be scrimmaging, you’re going up and down the court and then you take a
    0:06:57 break and you’re going to make 10 free throws at a basket and you’re scrimmaging again or
    0:07:01 you’re doing a really tough running drill so that when you’re shooting your free throws
    0:07:03 you’re tired.
    0:07:07 Just the logistics of that, so you’re scrimmage and then you have obviously players on the
    0:07:09 court at Maples.
    0:07:13 How many baskets are there for people to be shooting free throws after a scrimmage?
    0:07:15 There’s eight baskets.
    0:07:21 During practice usually there’s two main baskets and then you’ve got six on either side and
    0:07:22 that’s pretty much true.
    0:07:27 I would say most practice courts, the arena will have your main baskets and then actually
    0:07:31 in the old days, Maples, the baskets would swing down so you’d always have eight baskets
    0:07:35 to practice on which I loved because we would do a lot of shooting drills where you would
    0:07:41 divide up, you would go with a partner and maybe a manager and do shooting with a partner
    0:07:49 for five minutes and then come back and do another full court drill.
    0:07:54 So you explained the influence of Bobby Knight but how would you describe the core of your
    0:07:55 coaching philosophy?
    0:08:00 Maybe that started with my parents, both of my parents are teachers and I view coaching
    0:08:03 as maybe 40 public exams.
    0:08:08 You’re coaching and teaching and you’re a mentor for young women and it’s more than
    0:08:13 just teaching X’s and O’s but it’s getting to know them as people.
    0:08:21 It’s really trying to help them navigate college and a competitive environment and it’s very
    0:08:22 challenging.
    0:08:28 I noticed that it took you about three years to blossom at Stanford and do you explain
    0:08:33 that as finally after three years it’s the players that you recruited or finally they
    0:08:36 got the system or what took three years?
    0:08:40 Like I said the first year for the most part if you’re hired as a coach the team is not
    0:08:46 very good because the coach in front of me at Stanford was fired.
    0:08:51 So they’d won five games the year before and it was a team that was really struggling.
    0:08:57 So we did, my assistant coaches and myself, we worked very hard and so the first year you
    0:09:02 don’t have any of your own players and the second year your players are freshmen and
    0:09:07 so in the third year then we really had a great breakout season and went to the NCAA
    0:09:10 tournament and then we got to going right away.
    0:09:16 And how do you recruit as a first year coach when you’re five and twenty or whatever it
    0:09:17 was?
    0:09:23 I had coached at Ohio State and had success at Ohio State and had success at Idaho.
    0:09:25 So we knew the type of players that we needed.
    0:09:30 I had great assistant coaches who were excellent at evaluating players and for Stanford it’s
    0:09:34 not just they have to be great players but they have to be great students.
    0:09:40 The Dean of Admissions explained to me that Tara the students that you recruit for basketball
    0:09:46 need to be able to jump through the same academic hoops as other admits and so I think coaching
    0:09:51 at Stanford is the ultimate challenge and it’s even become more challenging with the
    0:09:55 portal and collective money and NIL.
    0:10:00 So do you think that the portal is improving the game or it’s giving players options or
    0:10:04 it’s ruining the game because it’s giving players options?
    0:10:09 I think that players should have the opportunity to play where they want to play and the portal
    0:10:15 basically allows them to transfer and I think that transferring I would hope it would be
    0:10:20 after the season but sometimes what’s happening is if someone has a bad day they just get
    0:10:25 mad and then they’re like I’m out of here which I think in some ways is hurting both
    0:10:32 teams and players when they’re not developing the resilience and the competitiveness that
    0:10:37 would help them later on but I think that I mean I transferred as a freshman I realized
    0:10:41 I was not in a place I wanted and I transferred and got to play right away.
    0:10:47 The challenge now is not just the portal but the combination of collective money which
    0:10:54 is boosters at a certain school will then call players and poach top players off of
    0:11:01 really good teams with very high incentive money to go to different places.
    0:11:04 And that’s all legal and okay?
    0:11:07 It is right now yes.
    0:11:13 But wouldn’t a school like Stanford with your history and it’s infinitely wealthy alumni
    0:11:17 wouldn’t you benefit from the portal and that collective thing?
    0:11:21 I would not say that Stanford has benefited from the portal.
    0:11:29 First of all the portal has, again I think the NIL is a great thing for college students,
    0:11:35 the combination of the collective and the portal is not beneficial to Stanford.
    0:11:41 There are players that are great players at Stanford that are being recruited and poached
    0:11:47 by other schools at the direction of their coach which to me is it’s quote legal but
    0:11:52 it’s not really legal because the coaches are not supposed to be involved but they are.
    0:11:57 And I think it’s something that the teams are becoming stacked which that’s interesting
    0:11:58 too.
    0:12:05 But the money is just I don’t know I think it’s unsustainable and we do have very wealthy
    0:12:11 alums at Stanford that give money to libraries and laboratories and like the door school
    0:12:18 of sustainability and just handing over a million dollars or two million dollars to
    0:12:23 a basketball player doesn’t seem rational but that’s what’s happening.
    0:12:30 Okay you mentioned the word recruiting four or five times already so what exactly do you
    0:12:32 look for in a recruit?
    0:12:37 For someone at Stanford they have to have the academic background so they’ll be accepted
    0:12:40 so that will be something really important.
    0:12:44 If I see someone if I’m out recruiting that will be the first thing I want to know is
    0:12:47 I want to see their high school transcript.
    0:12:49 Are they in AP classes?
    0:12:53 What are their SAT scores, ACT scores?
    0:12:55 So that’s coming back in.
    0:13:00 Then once if in fact they’re in the ballpark then are they skilled at basketball?
    0:13:02 Do they shoot the ball well?
    0:13:03 Are they athletic?
    0:13:04 Do they run the floor well?
    0:13:05 What is their strength?
    0:13:09 How would they fit in with the players that are already on our team?
    0:13:11 And then you just go from there.
    0:13:17 If you can check those boxes then a lot of times if they’re interested academically then
    0:13:19 you have a really good chance of getting them.
    0:13:25 Now it’s a combination of are they interested academically and do you have collective money?
    0:13:31 Some of the top upcoming juniors and seniors in high school and women’s basketball are
    0:13:38 asking for $100,000, $200,000, $300,000, $400,000 per year guaranteed.
    0:13:40 Those words pass through their lips.
    0:13:43 They literally ask for the money.
    0:13:44 Yes.
    0:13:48 No, they just say this is what it will cost for you to recruit me.
    0:13:53 I’m interested but that’s what is happening now, yes.
    0:13:58 I guess I could build a case that’s good because basketball programs make money off the players
    0:14:03 but there’s a part of me that says, “Wow, that just sounds like total commercialization
    0:14:04 of a sport.”
    0:14:07 It’s a whole new world, a whole new landscape.
    0:14:12 I don’t know yet that there are very many women’s basketball programs that do make a
    0:14:13 lot of money.
    0:14:18 The money for the most part in college athletics is in football.
    0:14:26 I would say 85% to 90% of all the money that comes in is because of football and for some
    0:14:33 of the top football quarterbacks, especially the marquee type players, their price tag
    0:14:37 is maybe $1,000,000 to $3,000,000 per year.
    0:14:44 I think that that’s where the NCAA, we’re hoping that in some way there’s some regulation
    0:14:50 of this so that it’s not just crazy wild west giving cash money in McDonald’s paper bag
    0:14:52 because that’s what’s happening.
    0:14:54 It’s really out there right now.
    0:14:55 Wow.
    0:15:00 Obviously, you’ve coached many winners and with your hindsight, can you sort of break
    0:15:01 it down?
    0:15:02 Is it talent?
    0:15:03 Is it attitude?
    0:15:04 Is it luck?
    0:15:05 What makes a winner?
    0:15:13 I think individually, like you said, I have coached some amazing players, including 12 Olympians,
    0:15:18 but the great players that I’ve coached at Stanford or Ohio State, I would say in the
    0:15:21 very best players, it starts with discipline.
    0:15:24 They really see the end game.
    0:15:28 They’re not trying to be an amazing player in one day because that’s not going to happen.
    0:15:31 Basketball is like a steel-cut oatmeal.
    0:15:32 You’ve got to cook it.
    0:15:33 It’s not instant oatmeal.
    0:15:36 Being a great student, you’re not going to do it in one day.
    0:15:42 The people that are great athletes, they enjoy the process of getting better and they buy
    0:15:43 into improving.
    0:15:45 They’re very coachable.
    0:15:50 They want to hear how can I get better and they really enjoy coming to the gym.
    0:15:52 They put in extra time.
    0:15:55 They’re people that are really fun to work with.
    0:15:57 The very best players are your hardest workers.
    0:15:59 They’re great teammates.
    0:16:04 Some of the best players I’ve coached, honestly, I just cry when they graduate.
    0:16:05 It’s awful.
    0:16:07 But they’re great teammates.
    0:16:08 They’re leaders.
    0:16:11 They’re disciplined, hard-working.
    0:16:15 And they just really want to be great and they’ll put in the time and make the effort.
    0:16:17 They’re not going to just talk about it.
    0:16:21 They’re going to — I call it the — like, some people want the sweatshirt without sweating,
    0:16:24 but the great players want to sweat.
    0:16:30 And you can determine this in recruiting and scouting when there are sophomores and juniors?
    0:16:31 No.
    0:16:32 You hope to.
    0:16:36 You talk to their coaches, your high school coaches.
    0:16:41 And what’s amazing is, whether it’s sometimes they’re high school coaches or sometimes like
    0:16:45 their parents, they’re like, “My daughter’s the hardest worker ever.
    0:16:50 That’s a red light for me,” you know, because people aren’t always realistic.
    0:16:56 And they don’t understand the commitment involved in a great college player.
    0:17:01 College athletics, whether you’re a football, men’s or women’s basketball, if you’re a great
    0:17:08 basketball player, like when I said we started September 15th, you’re in the gym.
    0:17:11 You’re committed at least five hours a day.
    0:17:12 Everyone is.
    0:17:13 You’re coming to practice.
    0:17:15 You’re going to the training room.
    0:17:16 You’re going to watch film.
    0:17:22 But you’re allowed, quote, “20 hours a week,” but that’s just the time you’re on the court.
    0:17:25 So you’re on the court for 20 hours.
    0:17:30 And honestly, another 10 hours a week, you’re getting treatment.
    0:17:32 You’re maybe in the weight room.
    0:17:37 You’re in the gym extra getting shot up, working on your skill to get better.
    0:17:42 And there’s some huge motivation for some of these pro basketball players.
    0:17:43 And now for women, too.
    0:17:44 They’re very motivated.
    0:17:48 And at Stanford, they’re also carrying an academic load.
    0:17:49 They are.
    0:17:52 And some of our players have graduated early.
    0:17:58 We had a set of twins, Lexie and Lacey Hull, who are fabulous, fabulous basketball players
    0:18:05 and equally fabulous students competing with each other in engineering, which they got
    0:18:10 their master’s degree in four years, during COVID also.
    0:18:13 Like, three, eight, nine, three, nine, nine.
    0:18:15 It was just incredible grade points.
    0:18:22 I had a professor say to us, “Coaches, I’ve learned more from Lacey than she’s learned
    0:18:23 from me.”
    0:18:27 They’re just, they’re amazing athletes and students.
    0:18:29 And we’ve had a number of those.
    0:18:30 That’s the extreme.
    0:18:33 They’re just fabulous, but others are equally good.
    0:18:34 And where are they now?
    0:18:37 Lexie is playing professionally in Indiana.
    0:18:39 She’s in the WNBA.
    0:18:44 And Lacey is in corporate America, living in Austin, Texas.
    0:18:47 Can we switch gears now to Olympic basketball?
    0:18:48 Because you’ve been a coach.
    0:18:51 You’ve already coached players who played in the Olympics.
    0:18:52 So how does that different?
    0:18:55 I mean, how does that even work?
    0:18:58 For me, it worked differently than anyone else.
    0:19:05 In 1992, the USA men’s team was the dream team and won a gold medal easily.
    0:19:10 The women’s team did not win a gold medal, got a bronze medal.
    0:19:15 And the 1996 Olympics were in Atlanta, the next quadrennial.
    0:19:19 And USA basketball basically said, “Hey, we want to win a gold.
    0:19:26 So we’re going to put in a year-long training and we’re going to ask a coach to leave their
    0:19:30 job for a year and train our team to win a gold medal.”
    0:19:38 So I was the coach in the ’96 quadrennial, which I left Stanford for a year, and we
    0:19:45 trained and traveled all over the world and played a total of 52 games before the Olympics.
    0:19:47 So we traveled over 100,000 miles.
    0:19:52 We went to Russia, we went to Australia, we went to China.
    0:19:54 We played in tournaments.
    0:19:58 We played college teams all over, barnstormed college teams.
    0:20:04 And then in August of 1996, we played in Atlanta and won the gold medal.
    0:20:10 And so those, the members of that team, they basically took a year off academically to
    0:20:11 them.
    0:20:12 No, they were professional.
    0:20:13 They were paid.
    0:20:14 Oh, excuse me.
    0:20:15 Okay.
    0:20:16 They took a pay cut.
    0:20:19 They took a pay cut to play for USA basketball.
    0:20:23 Some of them earned 200, 250.
    0:20:31 Now again, this is over 25 years ago, and USA basketball paid them $50,000 to take a year
    0:20:37 off and not play in Europe, not play in Italy or Russia, where they were paid over 200,000
    0:20:42 because there was no professional women’s basketball in the United States before the
    0:20:44 1996 team.
    0:20:49 And when USA basketball is involved in this, are you picking your team or are they handing
    0:20:52 you the players and saying, “Terra, take it from here?
    0:20:54 How does that work?”
    0:20:55 They picked the team.
    0:20:56 I did not.
    0:20:58 You don’t have any say in it.
    0:21:01 I might say something, but I had no vote.
    0:21:02 Wow.
    0:21:03 And is that true today?
    0:21:04 Yes.
    0:21:06 I think it is pretty true today.
    0:21:09 And who is USA basketball that picks this?
    0:21:10 How do they do it?
    0:21:12 They have a committee.
    0:21:18 So this year’s committee is someone like Don Staley, who was a former coach, Bethany
    0:21:23 Donovan, who is a Stanford basketball player, but she works for the WNBA.
    0:21:26 The head of the, it used to be Carol Cowan, who I worked with.
    0:21:29 They have a USA basketball representative.
    0:21:33 Simone Augustus is a former USA basketball Olympian.
    0:21:36 And I think there’s a couple other people, and I can’t remember right off the top of
    0:21:37 my head who’s on the committee.
    0:21:38 Okay.
    0:21:41 So now I’m an outsider and I just don’t understand.
    0:21:46 So I read all this controversy, Caitlin Clark is not on the Olympic team.
    0:21:47 She should be.
    0:21:48 She shouldn’t be.
    0:21:49 What does that work?
    0:21:54 The Olympic team is not necessarily picked the Olympic year.
    0:21:59 The team trains together and works and plays games four years leading up.
    0:22:06 So it is an interesting positive dilemma, I think, with the Caitlin Clark controversy,
    0:22:14 because she has, through her college record setting, great career that she had at Iowa,
    0:22:19 she is really, for a lot of people, the face of women’s basketball.
    0:22:23 And so it’s hard to understand how come she’s not on this team.
    0:22:28 The problem is other people have put in a lot of time and they’re really good professional
    0:22:31 players and people don’t know about them.
    0:22:34 I think that there is an argument that she should be on the team.
    0:22:38 She is good enough, but it’s what I call musical chairs.
    0:22:43 There are probably, oh, 50 players that are good enough to play on the Olympic team, but
    0:22:45 only 12 chairs.
    0:22:47 And she’s one of the people that is good enough.
    0:22:54 The controversy, I think, much more than Caitlin Clark was when Neko Ogumake was left off.
    0:23:01 And so Neko Ogumake played for four years, was hurt in the spring before the Olympics,
    0:23:04 and she was left off, but she was healthy by the Olympics.
    0:23:07 And so to me, that was much more of a controversy.
    0:23:12 But people don’t know the name Neko Ogumake, the household name that Caitlin Clark is.
    0:23:17 I think that there is merit to the argument that Caitlin Clark would bring great attention
    0:23:20 to the women’s basketball team and the Olympics.
    0:23:26 So that would be a reason to include her on that team.
    0:23:32 And for the marketing and promotion of women’s basketball, for one person when, you know,
    0:23:37 who’s your 12th player on the team, maybe why not have Caitlin Clark, who would bring
    0:23:40 such a great notoriety.
    0:23:45 I think the first question at the press conference when the USA team goes to Paris will be why
    0:23:47 isn’t Caitlin Clark on the team?
    0:23:53 So she will generate a lot of enthusiasm, but she won’t be there right now.
    0:23:57 And what do you think USA Basketball is going to say when they’re asked that question?
    0:24:01 I think what they’ve said is basically there’s players that have more experience.
    0:24:07 And in some ways, I think that USA Basketball has hurt itself not having younger players,
    0:24:11 not developing younger players for those big moments.
    0:24:19 The Olympic team that I coached in ’96, we had, for the most part, I would say 10 new
    0:24:25 players as opposed to this year’s team, maybe has five or six new players.
    0:24:27 I’d have to look at the numbers exactly.
    0:24:33 But I think it’s good to have young, enthusiastic, and to teach them the way it is, to understand
    0:24:37 the pressure of playing with USA on your jersey.
    0:24:42 And what motivates someone like you who’s so successful at Stanford to take a year off
    0:24:43 to do this?
    0:24:45 Is it just patriotic duty?
    0:24:47 You know, I think it was just another challenge.
    0:24:52 And I had coached the younger teams coming up and I was ready to do it.
    0:24:55 I’ve been prepared and groomed to do it.
    0:24:56 And then it was different.
    0:24:59 It was hard to leave Stanford for a year.
    0:25:03 I think our program suffered at Stanford.
    0:25:04 Not the year I was gone.
    0:25:06 My assistant coach did a fabulous job.
    0:25:11 It has the winningest percentage at Stanford and was awesome, but our recruiting suffered
    0:25:13 after that.
    0:25:17 And it’s when you go what you take a year off, basically it really takes time to get
    0:25:19 it back on again.
    0:25:20 And it did.
    0:25:24 When you walk into the athletic defectors office and say, “I want to take a year off
    0:25:28 to coach Olympic basketball,” does the AD say, “Oh, hello, you tire us.
    0:25:31 Such a great opportunity, absolutely.”
    0:25:32 There was probably mixed.
    0:25:38 They worked with USA Basketball and it worked out, but I had to resign, basically.
    0:25:51 I’ve, quote, “retired” twice.
    0:25:58 So now looking forward at women’s basketball, Kaitlyn Clark and this rivalry and stuff.
    0:26:02 Is it just a great time for women’s basketball?
    0:26:05 I think it is a great time for women’s basketball.
    0:26:09 But then I’ve thought it’s always been a great time for women’s basketball.
    0:26:15 Since the Olympics in 1996 and 1997, two, basically pro leagues were established.
    0:26:20 The ABL, which since has folded, but the WNBA.
    0:26:25 And in the Bay Area, now we’re going to have a pro team in San Francisco that Joe Lakeup
    0:26:28 is the owner of the Warriors and the Valkyries.
    0:26:29 It’s very exciting.
    0:26:33 I think it’s a great time for women’s basketball.
    0:26:35 The television ratings are way up.
    0:26:39 For the first time ever in history, the women’s television rating was higher than the men’s
    0:26:42 television rating for the NCAA basketball tournament.
    0:26:47 And I think that’s a lot to do with Kaitlyn Clark and they call it Clarkonomics.
    0:26:54 She has impacted television ratings, selling of gear, the sell out crowds, but then exposing
    0:26:56 more people to women’s basketball.
    0:26:59 I think it’s a really, really good thing.
    0:27:01 Did you try to recruit her?
    0:27:02 I saw her play.
    0:27:06 She’s a great high school player, but again, I think she was pretty much set on saying
    0:27:09 in the East Coast or Midwest.
    0:27:14 And this may be an insensitive question and you can punt on it, but do you think if she
    0:27:17 were black, it would be the same phenomena?
    0:27:18 I would hope so.
    0:27:20 There are some great young players.
    0:27:25 Juju Watkins is a superstar coming up and might break Kaitlyn Clark’s record.
    0:27:29 I would like to think that we live in a world that appreciates excellence, no matter their
    0:27:31 gender or color.
    0:27:33 I’m realistic.
    0:27:39 The fact that she is white and she’s from Iowa, I think she did generate a lot of enthusiasm
    0:27:46 for women’s basketball, but I think there are other players out there who are getting
    0:27:51 known and followed in a similar way that Kaitlyn is.
    0:27:56 That level of basketball, men’s or women’s, is the difference between Kaitlyn Clark and
    0:27:59 someone who’s beneath Kaitlyn Clark and standing and all that.
    0:28:06 Is it just like an infestimally small difference or is it head and shoulders above everybody?
    0:28:13 She’s a superstar college player in the same way that Kelsey Plum who graduated from Washington
    0:28:17 and that’s the record that Kaitlyn broke, Kaitlyn Clark.
    0:28:22 These are extraordinarily talented players.
    0:28:27 There is a big difference between the extraordinarily talented players, the Olympians, the NBA All
    0:28:28 Stars.
    0:28:34 There is a difference in the same way that Michael Jordan or LeBron James or Steph Curry
    0:28:40 is a phenom and Kaitlyn Clark is a phenom in her own way too.
    0:28:45 I would say this guy, I would just say this about Kaitlyn Clark, what’s so amazing about
    0:28:50 her is not her three-point shot, her passing is phenomenal, her three-point shooting from
    0:28:52 the logo is incredible.
    0:28:58 Her maturity, she deals with pressure, the pressure on her, she just acts like it’s water
    0:29:00 and rolls off her back.
    0:29:03 She does have ice water in her veins.
    0:29:10 She handles this so well, the incredible media frenzy about her and I’ve met her, I had dinner
    0:29:12 with her and her parents at an event.
    0:29:19 It’s not to say a 22-year-old doesn’t have their moments, she does, but she is an absolute
    0:29:25 phenom and I very much respect and admire what she’s doing.
    0:29:32 Okay, now maybe my last question is, suppose that you are a freshman or a sophomore, maybe
    0:29:37 even middle school girl listening to this and you want to be the next Kaitlyn Clark,
    0:29:39 what can I learn from Tara?
    0:29:42 So what’s your message to that girl?
    0:29:46 I think for a young girl or a young boy, there are a lot of boys wearing the Kaitlyn
    0:29:52 Clark jerseys too, be passionate, you’re not going to be great at something that you
    0:29:54 don’t really love.
    0:29:59 I’m a big Katie Ledecky fan, she loves to train, you have to love what you’re doing,
    0:30:05 you have to be very passionate about it, so whatever it is, you’re going to put your time
    0:30:09 into it, enjoy it, enjoy the process of getting better.
    0:30:14 Be a great teammate, I think that basketball is a team sport and I think the things you
    0:30:20 learn as a teammate will help you be a better member of your family, be a better student
    0:30:27 and school, but being a great teammate, being disciplined, being hard working, having goals
    0:30:33 and really working hard to achieve those goals, but enjoying the process, enjoy the journey,
    0:30:36 don’t just think, I want to be this great player and it’s going to happen overnight
    0:30:38 because it’s not.
    0:30:44 And if you have this kind of aspiration, should you as an athlete be like 100% focused
    0:30:48 on basketball, basketball 12 months a year or should you play soccer and should you play
    0:30:53 other things to get cross training and exposure to other skills?
    0:30:57 Well, I think that’s a great question, I think it depends on maybe your age.
    0:31:03 As a middle school, I would definitely play three sports or four sports and high school
    0:31:04 the same.
    0:31:09 I think that sometimes limiting what you’re doing and parents feeling well, they’ve just
    0:31:14 got to make a decision when they’re 10 years old what sport you’re going to play.
    0:31:19 There are some great young players like Tiger Woods, I know, just love golf so much and
    0:31:24 he focused on golf, but I think that until you really know that, I would cross train
    0:31:30 it because sometimes we’re having young people have a lot of injuries based on the fact
    0:31:36 that maybe they’re overuse injuries, they’re doing too much of the same repetition, motion
    0:31:37 over and over.
    0:31:41 So your knees or your shoulders, whatever body parts can’t take it.
    0:31:47 There are occasional person that says, boy, I want to be this great, whether it’s volleyball
    0:31:52 player or softball player, but I would, for the most part, I would say enjoy different
    0:31:54 sports.
    0:32:00 And what’s your advice to parents who believe they have the next Caitlyn Clarke?
    0:32:02 I think parents need to get out of the way.
    0:32:08 I think parents need to live their own life, facilitate their children, but not live through
    0:32:09 their children.
    0:32:15 What I see are some parents that are so crazy about their kids success that the kids are
    0:32:17 not even enjoying it.
    0:32:22 They’re trying to please their parents and as says a parent, help your young daughter
    0:32:29 or young son enjoy whether it’s basketball, help them maybe put up a hoop in your backyard
    0:32:34 or get some lights on it so they can shoot at night or let them go to basketball camp.
    0:32:40 But it has to come from within the child, not the parent wanting the child to be a great
    0:32:41 basketball player.
    0:32:47 It has to be their goal and their aspiration, not the parents.
    0:32:52 And also parents not pressuring children to go practice and go do this.
    0:32:56 They’re not going to love it if they’re being told what to do.
    0:33:01 And while you were at Ohio State and Stanford, did you ever have parents email you or call
    0:33:04 you and say, “My kid needs more playing time.
    0:33:06 She’s better than XYZ.”
    0:33:11 You know, usually guy, they didn’t call me, but they would say that to my assistant coaches.
    0:33:17 And parents, they would say some crazy things, but we pretty much established a rule with
    0:33:23 the players on our team and said, “Look, if your parent calls me, I’m going to tell you
    0:33:28 that your parent called me and I’m happy to meet with you and your parent, but I will
    0:33:33 not meet with just you or just your parent if it’s to do with something with your parent.”
    0:33:37 But I will tell you this, one time I did have a parent leave a message.
    0:33:41 This goes back because of, you know, your answering machines, right?
    0:33:46 I had apparently to leave a message that was thinking that he knew more about what his
    0:33:47 child should do.
    0:33:53 And then the next message on my answering machine was the student.
    0:33:55 And she said, “Tara, I’d like to meet with you.”
    0:33:58 And she said to me, “I play for you.
    0:34:04 Please ignore what my parent says and tell me what I need to work on so that I can play
    0:34:07 more and I respect your decision.”
    0:34:14 It was a mature child and I think a parent that did apologize but was just caught up
    0:34:18 in the fact that they were at a game and someone else came in and helped us win the game and
    0:34:19 they didn’t.
    0:34:24 But parents are not realistic and sometimes that is challenging.
    0:34:28 So any last thoughts, what’s the future hold for you?
    0:34:31 You know, you’re a young 70, I’m an old 70.
    0:34:33 So what’s next?
    0:34:38 I did retire from coaching but I am, I call it rewired, not retired.
    0:34:44 I’m working in the athletic department at Stanford as an advisor to our athletic director
    0:34:49 and I think that the years that I’ve had at Stanford and with coaching, I’m available
    0:34:55 to other coaches as a coaches coach and I’ve probably talked to 12 or 15 coaches.
    0:34:59 They’ll call me, they’ll text me, I have a question and I just try to listen and try
    0:35:00 to help them.
    0:35:07 And then I’m spending more time just with my mom as you said and I water ski when my
    0:35:12 boat’s in the shop today and I’m mad about it but I water ski, I went sailing yesterday.
    0:35:19 I’m reading a lot of good books and I’m really, really taking time to invest in my family
    0:35:24 and friends more so than maybe I would when I was coaching but really living a good great
    0:35:25 life.
    0:35:26 Okay.
    0:35:27 Okay.
    0:35:30 I promise you this is the last question.
    0:35:31 I promise you.
    0:35:37 So now put your modesty aside and take it as a given that you are a remarkable person.
    0:35:39 Now just answer this question.
    0:35:46 So with your hindsight and with your analysis, what do you think enabled you to be remarkable?
    0:35:48 You say I’m remarkable.
    0:35:51 I don’t get up and look in the mirror and say, wow, I’m remarkable.
    0:35:58 I think that I really try to enjoy each day and I really enjoy people so I like to meet
    0:35:59 people.
    0:36:00 I talk to them.
    0:36:01 I like to understand.
    0:36:05 Kind of what makes them tick and as a coach, I think I took piano lessons and I thought
    0:36:08 I could teach myself and that didn’t work.
    0:36:12 So I got a great teacher and I was making CDs and people are like, wow, you’re making
    0:36:13 these great CDs.
    0:36:14 I said I have a great teacher.
    0:36:19 So as a coach, I want to help players get to a place they can’t get to by themselves
    0:36:23 and I enjoy that process of improving.
    0:36:25 I love to see our teams improve.
    0:36:29 I don’t enjoy winning as much as I hate losing.
    0:36:34 Losing is extremely painful to me and so I just want to get back at it and do better
    0:36:35 the next time.
    0:36:37 I think I’m determined.
    0:36:43 I’m confident in my own ability but I think more than anything as far as coaching, I enjoy
    0:36:45 being in the gym with the players.
    0:36:46 I have a great staff.
    0:36:48 I love to sit and laugh with them.
    0:36:51 We have a lot of fun and I just feel very fortunate.
    0:36:53 At the pinch myself, I’m like, this is my life.
    0:36:57 I look up and I see, wow, we won all those championships.
    0:36:58 Wow, how do we do that?
    0:37:00 And I just have fun with it.
    0:37:04 I really try to just really enjoy and I’m very fortunate.
    0:37:08 I just have a lot of friends that help me.
    0:37:14 I hope you learned a few things about how Tara Vander Veer achieves such a remarkable
    0:37:15 record.
    0:37:20 Remember, she is the most winning coach in college basketball history.
    0:37:22 I’m Guy Kawasaki.
    0:37:27 This is Remarkable People, my thanks to Kelly Battles.
    0:37:31 Without Kelly Battles, this interview would not have happened.
    0:37:34 And then there’s the Remarkable People team.
    0:37:38 They are Jeff See and Shannon Hernandez.
    0:37:40 They are the forwards on our team.
    0:37:44 And then there is Madison Neismar, she’s the point guard.
    0:37:47 And the shooting guard is Tessa Neismar.
    0:37:49 Now who’s the center?
    0:37:51 Maybe I’m the center.
    0:37:58 Don’t forget the other players, they are Luis Magana, Fallon Yates, and Alexis Nishimura.
    0:38:00 We are the Remarkable People team.
    0:38:07 We may not have won an NCAA championship or Olympic medal, but we are trying our best
    0:38:09 to help you be remarkable.
    0:38:16 Until next time, Mahalo and Aloha.
    0:38:18 This is Remarkable People.

    Join host Guy Kawasaki in this episode of Remarkable People as he sits down with legendary basketball coach Tara VanDerveer. Recently retired from Stanford University’s Women’s Basketball team after an illustrious 38-year career, Tara shares insights from her journey to becoming the winningest coach in college basketball history. Discover her coaching philosophy, lessons from leading the 1996 US Olympic women’s basketball team to gold, and her perspectives on the evolving landscape of women’s basketball.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

    Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 

    Like this show? Please leave us a review — even one sentence helps! Consider including your Twitter handle so we can thank you personally! 

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  • Mitchell Maki: Preserving the Courageous Legacy of the Japanese-American WWII Heroes

    AI transcript
    0:00:12 I’m Guy Kawasaki and this is Remarkable People.
    0:00:15 We are on a mission to make you remarkable.
    0:00:18 Helping me in this episode is Mitchell Maki.
    0:00:23 Mitchell is the president and CEO of the Goal for Broke National Education Center.
    0:00:29 This is a non-profit organization dedicated to preserving the legacy of Japanese-American
    0:00:32 World War II veterans.
    0:00:37 Prior to this, he served as acting provost and vice president of academic affairs at
    0:00:42 Cal State University, Dominguez Hills and acting dean of the College of Health and Human
    0:00:46 Services at Cal State University, Los Angeles.
    0:00:51 He was also an assistant professor in the Department of Social Welfare at UCLA.
    0:00:58 Mitchell is the author of Achieving the Impossible Dream, How Japanese Americans Obtain Redress,
    0:01:02 which details the Japanese-American redress movement.
    0:01:08 This book received the Gustavus Meyers Outstanding Book Award in 2000 for adjusting bigotry and
    0:01:10 human rights in North America.
    0:01:16 Just in case you don’t know, I am Sansei, which is third generation Japanese-American.
    0:01:21 I was raised in Honolulu, Hawaii and as you will hear, I was shielded from much of the
    0:01:27 experience of the Japanese-Americans who are living in the mainland of the United States.
    0:01:33 Just a warning, this conversation may leave you in tears, like it did for me.
    0:01:43 I’m Guy Kawasaki, this is Remarkable People and now here is the Remarkable Mitchell Maki.
    0:01:48 My wife is originally from Waipahu and my parents are originally from Hilo.
    0:01:53 They came up to LA in the 50s, but I’m a katonk.
    0:01:54 Oh, wow.
    0:01:57 I was born and raised in Kalehi Valley.
    0:01:58 What high school you went to?
    0:01:59 I went to Iolani.
    0:02:05 It’s a long story, but this sixth grade teacher in Kalehi Elementary convinced my parents
    0:02:11 to take me out of the public school system and put me in Iolani so I could go to college.
    0:02:12 That was a turning point in my life.
    0:02:19 She was the remarkable person in your life that really redirected it.
    0:02:24 And even more so, my parents listened to her and made the sacrifices to do that, so they
    0:02:26 were remarkable too.
    0:02:28 Tell us what you do right now.
    0:02:30 You have a very interesting job.
    0:02:33 I am very blessed to have the position that I have.
    0:02:39 I am the president of Gopher Broke National Education Center, and we tell the story of
    0:02:45 the Japanese-American veterans of World War II, of their courage, their patriotism and
    0:02:51 their sacrifice at a time when the nation did not trust them and they would go on to
    0:02:57 become the most highly decorated unit of their size in American military history for their
    0:02:59 length of service.
    0:03:04 And we oftentimes say at Gopher Broke National Education Center that this is not a great
    0:03:09 Japanese-American story; this is a great American story.
    0:03:15 I just want to point out, in case people don’t quite catch the subtlety of this, is that these
    0:03:23 people were fighting for America while their families were interned in America?
    0:03:30 That is correct, and it’s a long, complicated story of course, but in the end there were
    0:03:40 about 33,000 young men and some women who joined the army at a time when Japanese-Americans
    0:03:44 were considered the enemy and untrustworthy.
    0:03:50 Now about two-thirds of them came from Hawaii, where there wasn’t mass incarceration, but
    0:03:56 still the leaders in Hawaii were picked out and sent to these incarceration camps.
    0:04:02 Japanese-Americans in Hawaii faced their own level of discrimination and racism.
    0:04:08 But certainly on the continental United States, the Japanese-Americans, as we know, were incarcerated
    0:04:16 en masse, no charges, no trials, people lost their homes, their jobs, their communities.
    0:04:22 And yet these young men and women knew who they were; they knew that they were Americans.
    0:04:27 And they also knew that it was important that they had to demonstrate their loyalty at that
    0:04:37 time, because in 1943, ’44, ’45, loyalty needed to be demonstrated in blood.
    0:04:41 And was this attitude, which I got to tell you, I’m Japanese-American obviously, but
    0:04:45 I still scratch my head and like, why would you go and risk your life for the country that
    0:04:47 just put you in camp?
    0:04:52 But was this like a unanimously held belief or were there some Japanese-Americans in those
    0:04:56 camps who said, “Why the hell would I go for a fight for America?
    0:04:58 I ain’t risking my life?”
    0:05:04 Now, Guy, you’re putting your finger right on the pulse here, right, that this was a question
    0:05:10 that tore the community apart, tore families apart, as they would argue back and forth.
    0:05:15 You know, it’s like, how can you fight for a country that has done this to us?
    0:05:18 Others would say, “Give me back my rights and I’ll go and fight.”
    0:05:25 And there were young men who resisted the draft and paid a heavy penalty for being principled.
    0:05:30 And for example, at Heart Mountain, Wyoming, one of the camps up there, there were 63 young
    0:05:35 men, they were known as the Fair Play Committee, and they said, “Give us back our rights and
    0:05:37 we will go and fight.”
    0:05:40 So it was very principled what they were doing.
    0:05:45 And unfortunately, many of them were branded as cowards and as traitors.
    0:05:49 And in fact, they weren’t cowards because some of them would go on and fight in the Korean
    0:05:50 War years later.
    0:05:57 They were just very principled in knowing that dissent when something is wrong is an American
    0:05:58 value.
    0:06:05 But for the most part, the Japanese American young men and eventually young women knew
    0:06:08 who they were as American citizens.
    0:06:12 And they also knew that they were seen as the enemy.
    0:06:17 And if they didn’t step forward, it would just be validating that perception that we
    0:06:19 weren’t true Americans.
    0:06:25 So many of them understood that they were fighting for much more than just the nation.
    0:06:32 They were fighting for themselves, their families, and the community, the Japanese American community,
    0:06:35 to have a chance in America.
    0:06:38 And there was a young Japanese American sergeant at the time.
    0:06:40 His name was Kazuo Masuda.
    0:06:45 And they asked him, “Why are you fighting for America when your family is behind barbed
    0:06:46 wire?”
    0:06:50 And his answer, I think, is the answer that the Nisei soldiers would have given, which
    0:06:57 was because this is the only way that I know that my family can have a chance in America.
    0:07:02 Right or wrong, agree with them or not, Sergeant Masuda and the thousands of other Japanese
    0:07:08 American soldiers understood that they had to demonstrate their loyalty at that time.
    0:07:10 I was born and raised in Hawaii.
    0:07:16 And I got to tell you, I never heard these stories until I came to college.
    0:07:25 And in college, I met my first katonks and people listening to that, the term katonk
    0:07:31 is kind of a derogatory term for Japanese American born on the mainland versus Hawaii.
    0:07:35 At least people from Hawaii look at it that way.
    0:07:38 Guy, do you know where that term comes from?
    0:07:44 The story I heard is that when you hit them on the head, their head went katonk.
    0:07:49 And it’s related to the Japanese American veterans because it happened where when they
    0:07:57 brought all of these Japanese Americans together to form the 442nd and the 100th, 442nd, many
    0:08:02 of them, two thirds of them were from Hawaii, the other third were from the mainland.
    0:08:05 And those are like two very different cultures, right?
    0:08:10 And the Hawaii boys and the mainland boys, they could not get along.
    0:08:13 And they would just beef all the time, fight all the time.
    0:08:16 It was to the point where the army said, “Hey, this isn’t going to work.
    0:08:18 They can’t even get along with each other.
    0:08:21 How are they going to go fight the enemy together?”
    0:08:22 And they would fight.
    0:08:26 And the term katonk came exactly from what you said is that when the Hawaii boys would
    0:08:31 hit the mainland boys, and the story would be when they fall down in their head, hits
    0:08:33 the floor, it goes katonk.
    0:08:38 So, yeah, it wasn’t a complimentary term, a very derogative term.
    0:08:43 The other part of this story is it got so bad that the army thought they were going to just
    0:08:45 disband the unit.
    0:08:47 They said, “This is not going to work.”
    0:08:52 But finally, what they decided to do is they took several bus loads of Hawaii boys that
    0:08:55 were at Camp Shelby in Mississippi.
    0:09:01 And they took them to one of the camps in Arkansas, to show them firsthand what was
    0:09:02 going on.
    0:09:09 I get real emotional when I tell this story, but Senator Inouye would tell the story.
    0:09:13 And he said, “They were on the bus going to the camps.
    0:09:15 They didn’t know what to expect.”
    0:09:19 He said, “They had their ukuleles, they put their cologne on, because they heard they
    0:09:22 were going to meet a bunch of Japanese American girls.
    0:09:25 They were looking to have a fun weekend.”
    0:09:30 And he said, “After several hours, the buses started to approach would look to them like
    0:09:34 a military installation or a military camp.”
    0:09:36 And they said, “What is this?”
    0:09:43 And they got closer and closer, and they saw the barbed wire, and they saw the white military
    0:09:50 police at the gates with armed guards and bayonets on their rifles.
    0:09:58 And then as they pulled into the camps, they saw all of the Japanese American families.
    0:10:03 And Senator Inouye talked about how it just hit them, what was going on.
    0:10:07 Japanese families were being imprisoned behind barbed wire.
    0:10:13 And he said, “They tried to have a good time when they were there, the inmates at the camps
    0:10:14 put on a dance.
    0:10:20 They had saved like a week’s worth of rations to put on a nice party for the soldiers.”
    0:10:25 But as Senator Inouye said, he said, “How do you have a good time when you’re in the
    0:10:31 middle of a prison, and you know that there are people that look like your families behind
    0:10:32 barbed wire?”
    0:10:40 And he said, “On the way home, nobody was singing, nobody was laughing, because all
    0:10:46 the Hawaii boys were asking themselves the same question, ‘Would I serve if they did
    0:10:48 this to my family?’”
    0:10:55 And when they got back to Camp Shelby, they told the other guys, “Hey, leave the Katonks
    0:10:58 alone.
    0:11:01 They’re the real heroes here.
    0:11:20 They’re fighting for their families.”
    0:11:22 You’re making me cry, too.
    0:11:29 I mean, basically, if you were from Hawaii, I’m 60, I’m 70 years old, literally, I don’t
    0:11:35 think any of my peers at Iolani or Japanese Americans knew this story.
    0:11:40 It was a complete shock to me when I got to Stanford and I heard these stories, and I
    0:11:43 always thought, ‘Man, these Katonks, they really have a chip on their shoulder, they’re
    0:11:44 angry about something.
    0:11:47 Like, what are they angry about?’
    0:11:50 And I could not understand that till I learned about this.”
    0:11:51 Yeah.
    0:11:57 As I mentioned to you, my parents were from Hilo, so they’re like your folks, right?
    0:12:04 They didn’t experience the incarceration during World War II, and I was born here in Los Angeles
    0:12:06 and I was raised here.
    0:12:12 And I learned about this story when I was about 10 years old, that they had incarcerated
    0:12:16 people of Japanese descent, and I thought, ‘Ah, it’s got to be like people from Japan
    0:12:17 or something.
    0:12:20 It couldn’t be people like me, like you.’
    0:12:23 And then I realized it was people like us.
    0:12:27 If your family had been here, if my family had been here at the time, we would have been
    0:12:34 sent off to camps, and guy as a 10-year-old kid, that just blew my mind.
    0:12:36 It was like, ‘Wait, I’m not American?
    0:12:37 They would do this to me?’
    0:12:44 And it really made me question, ‘What does it mean to be an American as a 10-year-old?’
    0:12:51 And then right after I learned about the camps, I then learned about the 100th, 442nd, and
    0:12:56 later the MIS, and what heroes they were.
    0:13:01 And that blew my mind, but this time in a more positive way, right?
    0:13:07 It’s like, ‘Wow, these are people like my father, like my uncle, and they did this crazy
    0:13:12 thing that nobody else could do, and they earned the respect of America.’
    0:13:19 And from that moment, it was like your sixth-grade teacher, where it was a remarkable experience.
    0:13:23 And I said, ‘I’ve got to learn more about this.’
    0:13:27 And because my parents were from Hawaii, and I asked them what happened, they said, ‘We
    0:13:28 don’t know.
    0:13:30 Go find out.’
    0:13:35 Which is very different than what the mainland parents would tell their kids often times,
    0:13:37 which was more like, ‘Shikata Ganae, it can’t be helped.
    0:13:40 We don’t talk about it anymore.’
    0:13:44 I’m glad you brought up this term, ‘Shikata Ganae.’
    0:13:48 Just to repeat what you said, it’s this attitude like, ‘It can’t be helped.
    0:13:50 It’s like you just go with the flow.’
    0:13:55 Now, with hindsight, do you think that Shikata Ganae was the right way to go?
    0:13:57 Was that the right attitude?
    0:14:01 The first thing we have to understand is what Shikata Ganae means.
    0:14:04 It doesn’t mean like, ‘Oh, give up and don’t care.’
    0:14:09 It’s a healthy kind of fatalism, in the sense that there are some things that you can’t
    0:14:13 change in life, so you have to adapt to them.
    0:14:18 For example, if there’s a mountain in front of you, you’re not going to move the mountain.
    0:14:19 Shikata Ganae, it can’t be helped.
    0:14:20 The mountain is there.
    0:14:24 You go around the mountain, so you find ways to adapt.
    0:14:31 When we think about World War II and the camps, the Shikata Ganae, along with another value,
    0:14:37 which is Gaman, which is you work your way through it, you just keep fighting and find
    0:14:42 that different way of dealing with things that can’t be helped, together, they formed
    0:14:52 a very helpful way for the Japanese-American community to deal with an impossible situation.
    0:14:57 Because the truth is, if the Japanese-American community on the mainland had resisted going
    0:15:04 to camp, the army had plans to physically remove them by force at gunpoint and at bayonet
    0:15:05 point.
    0:15:11 It would have been incredibly messy, incredibly bloody, and the Japanese-American community
    0:15:15 had no friends at that time to speak of.
    0:15:21 There are individual friends, yes, but the general public attitude towards us was not
    0:15:23 positive at all.
    0:15:29 For your listeners, I think it’s important for them to realize that in 1942, the Nazis
    0:15:32 were seen as evil men.
    0:15:37 The Japanese were seen as an evil subhuman species.
    0:15:42 We were not on the same level as even the Nazis who were seen as evil, but they were
    0:15:44 still seen as human beings.
    0:15:51 And why do you think no Germans or Italians were in turn the same war?
    0:15:53 We could talk about that for hours and hours.
    0:15:58 There’s certainly levels of racism involved in this, right?
    0:16:06 Germans and Italians are white, Japanese are Asian, and there’s just this vitriol, this
    0:16:14 really negative racism as to how Asians were viewed by white America.
    0:16:22 The other realities that Germans and the Italians had heroes in America, Joe DiMaggio was Italian-American.
    0:16:30 So people were acquainted with Germans and Italians as Americans in a way that they weren’t
    0:16:35 acquainted with Japanese Americans at that time, because we were primarily in Hawaii or
    0:16:36 on the West Coast.
    0:16:42 People on the Midwest, the East Coast, they had never seen or heard of Japanese Americans.
    0:16:48 But there’s another element that I think oftentimes is overlooked, and that is the element of
    0:16:49 greed.
    0:16:56 If you think about it, why weren’t the Japanese in Hawaii, the Japanese Americans in Hawaii,
    0:16:58 why weren’t they incarcerated?
    0:17:01 That’s where we had been attacked, right?
    0:17:05 Why didn’t they scoop up all the Japanese Americans and put them on another island or
    0:17:08 incarcerate them in a camp?
    0:17:16 And the answer is because 40% of the workforce in Hawaii at that time was Japanese American.
    0:17:22 So if you had incarcerated Japanese Americans in Hawaii, you would have killed the economy
    0:17:24 of that territory at that time.
    0:17:30 So for financial reasons, Japanese Americans were left alone in Hawaii.
    0:17:37 On the mainland, on the West Coast, Japanese Americans had taken what had been very infertile
    0:17:44 farmland, worked it to the point of it becoming very fertile, very productive.
    0:17:47 And there were many white farmers at that time that said, “How do we get our hands on
    0:17:48 that land?”
    0:17:53 Well, the best way to get our hands on that land is to get rid of the Japanese American
    0:17:57 farmers and we’ll take over that very productive farmland.
    0:18:05 So greed played a different role on the mainland in terms of facilitating the exclusion of
    0:18:08 Japanese Americans into these camps.
    0:18:09 Wow.
    0:18:15 So let’s go down a potentially very dark alley here.
    0:18:21 Let’s say that on November 5th, Donald Trump is elected, God forbid.
    0:18:27 So he’s elected and all of a sudden, him and his crew, they’re like, “We’re going
    0:18:32 to deport all the illegal people, we’re going to put Mexicans and Muslims in camps, we’re
    0:18:36 going to register there and we’re going to do this like Manzanar too, right?
    0:18:37 Everything comes back.”
    0:18:42 Now, first of all, in modern America, do you think that’s conceivable?
    0:18:44 Could that happen?
    0:18:46 Without a doubt, it could happen.
    0:18:53 And there’s the late Supreme Court Justice Antonin Scalia, who was a very conservative
    0:18:56 justice, right?
    0:19:01 Before he died, he said, “What happened to the Japanese Americans was wrong.”
    0:19:07 But you’re kidding yourself if you think it will never happen again.
    0:19:13 In times of war, the laws fall silent.
    0:19:16 In times of war, the laws fall silent.
    0:19:21 Those are very chilling words for any American, whether you’re on the right or whether you’re
    0:19:28 on the left, to think that our laws, in a nation, we pride ourselves of being a nation
    0:19:32 of laws, that the laws will fall silent.
    0:19:39 And so that’s why it’s so important for me to tell this story, because it’s a reminder
    0:19:47 that in times of crisis, we have to be ever vigilant about protecting our laws.
    0:19:54 In the 1980s, there was a commission that studied this whole experience of the incarceration,
    0:19:59 and they also studied the Japanese American veterans’ response and so forth.
    0:20:04 But they issued a finding called Personal Justice Denied, and they said that the camps
    0:20:13 were wrong, and that the camps were the result of race prejudice, war hysteria, and a failure
    0:20:15 of political leadership.
    0:20:19 I share that with young people all the time right now.
    0:20:25 Race prejudice, war hysteria, and a failure of political leadership.
    0:20:28 When does that sound like?
    0:20:36 You know, you’re laughing, so it sounds like 1942, but it also sounds like 2024.
    0:20:37 Race prejudice.
    0:20:43 I don’t think we have to belabor that point in America today, that racism is still rearing
    0:20:46 its ugly head in our nation.
    0:20:52 War hysteria, whether it’s war across the nation, across the globe, or even war within
    0:20:54 our own borders.
    0:21:01 I think we are at war with ourselves at times here in the United States, and a failure of
    0:21:02 political leadership.
    0:21:07 And I want to be clear, that’s not a swipe at the Democrats or a swipe at the Republicans
    0:21:14 or at any person individually, but I think most of us would agree that right now, at
    0:21:18 least in Washington, D.C., things are not working.
    0:21:23 You know, that everything is so partisan, and the word “compromise” has become a dirty
    0:21:31 word, and reaching across the aisle to find ideas that are for the betterment of our nation,
    0:21:36 and moving us to be in a more perfect union, we’re missing that in a way that I think it
    0:21:39 was more present several decades ago.
    0:21:44 Race prejudice, wartime hysteria, and a failure of political leadership, maybe we’re not so
    0:21:47 far away from 1942 as we thought we were.
    0:22:13 Let’s say that I am a Mexican person, or a Muslim person, and I’m listening to this.
    0:22:19 Are you telling me that we should embrace the “Chicata Ganay” attitude in 2024, or
    0:22:25 we should be protesting, we should be doing everything we can to prevent this?
    0:22:29 What role does “Chicata Ganay” have in 2024?
    0:22:35 I’m definitely not saying to roll over and let things happen, because I don’t think that’s
    0:22:39 what “Chicata Ganay” means in this case.
    0:22:45 I think “Chicata Ganay” is a healthy recognition of what is.
    0:22:46 How do you adapt to that?
    0:22:48 How do you address that?
    0:22:56 And there are times when protests and fighting back is the appropriate response to something
    0:22:59 that is a very bad situation.
    0:23:06 I think it’s clear, at Gopher Broke National Education Center, we have a young adult program
    0:23:13 called the Torchbearers, and what we ask of our torchbearers is get engaged, be civically
    0:23:21 engaged so that your voice matters, so that you can begin to address the issues of today,
    0:23:27 and make sure that it just doesn’t happen with us not being aware of it and not being
    0:23:30 involved in this.
    0:23:37 I think, Guy, the answer to the question is, there’s so much going on in our nation right
    0:23:45 now, and what we have to take from the Nisei veteran story is get engaged, fight for America’s
    0:23:54 promise, and what we always say is our veterans fought for and embodied America’s promise,
    0:23:59 and that’s the promise that in our nation, no one should be judged by the color of their
    0:24:05 skin, the nation of their origin, the faith that they choose to keep, or the person they
    0:24:12 choose to love, and that’s what our veterans fought for, a more perfect union that upholds
    0:24:13 America’s promise.
    0:24:18 That’s what we say to our young torchbearers is, we don’t tell them exactly how to feel
    0:24:25 about every issue, but get involved so that you can address and uphold America’s promise.
    0:24:33 To back up a little bit, is there a black equivalent to the 442?
    0:24:37 You could also make the case you’re black and you’re risking your life in World War
    0:24:38 II.
    0:24:44 For a country that is so deeply prejudiced against you, why would you fight for America?
    0:24:46 Is there an equivalent story there?
    0:24:53 Yes, in World War II, yes, and even before World War II, a black American served our
    0:24:56 nation all the way back to the Revolutionary War.
    0:25:01 But during World War II, in particular, that’s kind of my wheelhouse, what I know more about,
    0:25:07 there were the Tuskegee Airmen who were an all-African-American unit of fighter pilots
    0:25:13 and airplane pilots, and there were also the Buffalo Soldiers who were a segregated unit
    0:25:16 of African-American soldiers.
    0:25:21 The really neat story about this is, towards the end of the war, in Italy, the Army was
    0:25:26 trying to break through what was known as the Gothic Line, and that was the Nazis’ last
    0:25:34 line of defense, and the 142nd and the Buffalo Soldiers were stationed very close to each
    0:25:37 other and both took casualties.
    0:25:42 There was a triage center behind the lines where blood transfusions were going back and
    0:25:49 forth between black soldiers and Japanese-American soldiers, and even Senator Inoue would jokingly
    0:25:54 say, “I think I have some black blood in me because of the transfusions that went back
    0:25:55 and forth.”
    0:25:57 But you’re exactly right.
    0:26:04 These young soldiers, they were fighting race prejudice, wartime hysteria, and a failure
    0:26:09 of political leadership as it pertained to the African-American community and the prejudice
    0:26:10 that they face.
    0:26:16 What’s even more horrendous is, after the war, these guys would come back, these African-American
    0:26:23 soldiers would come back, oftentimes in their uniforms, and some of them were lynched, not
    0:26:28 just denied service at a restaurant, not just not having their hair cut.
    0:26:29 They were lynched.
    0:26:35 They were beaten into streets and physically hanged, and it’s an incredible thought to
    0:26:40 think that these young men would serve our nation just to receive that type of treatment
    0:26:42 when they came home.
    0:26:46 I come from the sheltered background called Hawaii, where I didn’t know about Katongsan.
    0:26:52 I didn’t know about these internment camps, but it seems to me that Japanese-Americans
    0:27:01 have gotten past that, but to this day, black Americans have this incredible, such a disadvantage.
    0:27:03 So what happened here?
    0:27:08 If there’s Tuskegee airmen and these buffalo soldiers, how come they didn’t have the glory
    0:27:13 and prove that black Americans are Americans too, and why are they not the same?
    0:27:20 Again, that’s a question that deserves hours and hours of response, and I think that the
    0:27:27 racism that our African-American community, our African-American brothers and sisters
    0:27:31 face, in my mind, there’s no denying it.
    0:27:36 A few years ago, as you might remember, we had the summer where there were a lot of
    0:27:41 black lives matter protests going across the nation.
    0:27:48 At Go For Broke National Education Center, we wanted to signal our support of the concept
    0:27:53 of bringing attention to the violence that African-Americans face, but we didn’t want
    0:27:58 to just write another letter that would be sent to the file somewhere.
    0:28:03 So what we did is we produced four videos that you can see on our YouTube channel along
    0:28:10 with our Japanese-American videos, but we produced four videos of what African-Americans
    0:28:16 did during World War II, of their courage, of their patriotism, of their sacrifice, so
    0:28:19 that it would be in our wheelhouse of addressing this.
    0:28:25 And there are just some incredible stories of African-Americans during World War II
    0:28:32 serving our nation in ways that is mind-boggling given what was going on back home with the
    0:28:38 Jim Crow laws and all the things that would happen and that would continue to perpetuate
    0:28:43 the discrimination that African-Americans had to face.
    0:28:49 One of the differences, I think, is that when Japanese-Americans came back, especially the
    0:28:57 ones from Hawaii, they went into a relatively small territory that eventually would become
    0:29:05 a state in 1959, and Japanese-American veterans initiated and led what was known as the Democratic
    0:29:13 Revolution in Hawaii, where they went back to school using the GI Bill and they became
    0:29:19 the business leaders, the political leaders, the educational leaders of the state of Hawaii.
    0:29:24 And because Hawaii is so small, their presence was able to really be felt.
    0:29:30 And I jokingly say to all my friends, “You can’t be Japanese-American in Hawaii.
    0:29:36 Go to public school and not have had a Japanese-American teacher or a Japanese-American principal,”
    0:29:37 right?
    0:29:41 Because Japanese-Americans are so pervasive in the educational system.
    0:29:45 We’ve had two Japanese-American governors in Hawaii.
    0:29:48 We’ve had numerous senators and representatives.
    0:29:56 The business leaders are dominated by Japanese-Americans, and it’s because of the unique makeup of Hawaii,
    0:29:59 which is unlike any other state in the Union.
    0:30:06 And I think that plays a part in the changing of the Japanese-American experience from World
    0:30:11 War II, that African-Americans haven’t had that kind of experience because there isn’t
    0:30:17 a state where they are the majority in the same way that Japanese-Americans are such
    0:30:23 a, if not a numerical majority, at least an economic and educational majority in the
    0:30:24 state of Hawaii.
    0:30:25 Okay.
    0:30:28 I’ll tell you something I recently learned.
    0:30:32 It’s just completely unrelated to what we’ve been discussing, but I learned this about
    0:30:33 a week ago.
    0:30:40 I hope it’s true because I’m about to repeat it, but I learned that Hawaii is not considered
    0:30:42 part of NATO.
    0:30:45 So NATO doesn’t have an obligation to defend Hawaii.
    0:30:48 Like what happened there?
    0:30:53 We don’t need to answer that, but I found that so bizarre.
    0:30:59 And you are correct because it is the continental United States that is a part of NATO.
    0:31:05 And because Hawaii is not technically a part of the continent and not the contiguous states
    0:31:08 that technically they are not included.
    0:31:12 It raises a question, what would happen if something happened in Hawaii?
    0:31:16 Would NATO rise to the occasion and say, “No, that’s part of the United States?”
    0:31:19 And I would hope that they would.
    0:31:24 Well, if Russia invades Hawaii, I guess we’ll find out, right?
    0:31:25 Yeah.
    0:31:26 Yeah.
    0:31:27 Yeah.
    0:31:28 No.
    0:31:29 You would put the question front and center.
    0:31:31 Up next, unremarkable people.
    0:31:36 With the right supplies, with the right equipment, he would have been able to treat that baby
    0:31:38 and make him well.
    0:31:43 But because he didn’t have the right supplies, he didn’t have the right equipment, all he
    0:31:50 could do was hold that infant in his hands and feel his last twitch.
    0:31:59 Thank you to all our regular podcast listeners.
    0:32:03 It’s our pleasure and honor to make the show for you.
    0:32:08 If you find our show valuable, please do us a favor and subscribe, rate and review it.
    0:32:15 Even better, forward it to a friend, a big mahalo to you for doing this.
    0:32:20 We’re listening to Remarkable People with Guy Kawasaki.
    0:32:23 Can we shift now to redress?
    0:32:28 Can you explain exactly how did Japanese Americans get redress?
    0:32:30 What was the process?
    0:32:31 Wow.
    0:32:34 That’s what I’ve dedicated my career to telling that story.
    0:32:39 It’s an incredible, and to use your term, remarkable story.
    0:32:46 It’s the story of how the small, disenfranchised community was the victim of one of the most
    0:32:53 egregious violations of our Constitution, and how 40 years later it would get the nation
    0:33:01 for the first time to apologize and to pay monetary reparations to this community.
    0:33:06 It’s a story of how did the Japanese Americans find its voice, and then how did it negotiate
    0:33:11 with the nation and convince the nation to apologize?
    0:33:18 It’s an incredible American story, and I think it speaks to the strength of our nation.
    0:33:21 Very quickly, and I’ll try and do this as quickly as I can, because we could literally
    0:33:23 talk about this for hours.
    0:33:29 When Japanese Americans came out of the camps in the mid-40s after the war was over, they
    0:33:35 were given $25 and a one-way train ticket to go and reestablish their lives.
    0:33:39 As you can imagine, they’re worried about, let’s put food on the table, let’s put a roof
    0:33:43 over our heads, let’s get the kids back to school, let’s rebuild our community.
    0:33:49 There was another pervasive feeling for most Japanese Americans, and that was a feeling
    0:33:56 of shame that somehow we had done something wrong to bring this incredible violation of
    0:33:58 the Constitution upon ourselves.
    0:34:01 We had not been American enough.
    0:34:07 There was this feeling of, let’s be so American, 110% American, that this will never happen
    0:34:09 to us again.
    0:34:14 It really was that classic identification with the aggressor kind of thing.
    0:34:16 We blamed ourselves.
    0:34:20 The ’50s comes along and we start to see change in America.
    0:34:25 Civil rights movement starts, Brown versus Board of Education says separate but equals
    0:34:30 no longer the law of the land, and then 1959 happens.
    0:34:36 That’s significant because what happens in 1959, Hawaii becomes a state.
    0:34:43 With statehood, we start to get representation of Japanese Americans because the first representative
    0:34:49 from Hawaii was none other than Daniel K. Inoue, who was a 442nd veteran who lost his
    0:34:51 right arm in battle.
    0:34:57 What better symbol of loyalty could we send to Congress than someone like Daniel Linoe?
    0:34:59 The ’60s come along.
    0:35:01 We have more civil rights movement.
    0:35:03 It’s in its full bloom.
    0:35:08 We have the women’s movement, so young people are starting to question what really is equality.
    0:35:13 We have the anti-war movement, anti-Vietnam War movement, where young people are learning
    0:35:19 to say, “Hell no, I won’t go,” and dissent becomes an American value.
    0:35:25 Finally, we have the ethnic studies movement in the ’60s, where young Japanese Americans
    0:35:27 start to ask, “What the hell happened?
    0:35:34 Why did our parents and our grandparents go to camp and not resist?”
    0:35:42 In the ’70s, the community was basically divided between, one part said, “Let it go.”
    0:35:44 Happened a long time ago.
    0:35:45 We want to forget about it.
    0:35:47 We don’t want to relive this.
    0:35:52 The group said, “No, we deserve a good clean apology.
    0:35:54 Just give us a good clean apology.
    0:35:55 Don’t insult me.
    0:36:01 Don’t throw money my way and try and buy me off and pay for my civil rights.
    0:36:03 Just give me a good clean apology.”
    0:36:07 The third group said, “No, what happened to us was wrong.
    0:36:09 It wasn’t like they just called us names and hurt our feelings.
    0:36:14 There were real property losses, financial losses.
    0:36:17 Give us an apology and money.”
    0:36:22 That argument raged in our community throughout the ’70s.
    0:36:26 Also in the ’70s, we started to get more representation in the Congress.
    0:36:32 Spark Matsunaga from Hawaii becomes the second senator, along with Danny Noe.
    0:36:39 We had two Japanese Americans from California, Norman Mineta, who was from San Jose, California.
    0:36:44 He was a 10-year-old boy when he was in Hart Mountain concentration camp, and Bob Matsui
    0:36:46 from Sacramento.
    0:36:51 Bob was a six-month-old baby when his family was sent off to Tule Lake.
    0:36:57 Now we start to have representation of two former inmates of an American concentration
    0:37:03 camp and two former heroes of the World War II.
    0:37:08 Again, I’m only hitting the highlights here because otherwise we’d be on for hours and
    0:37:13 hours, but it wasn’t until the early ’80s that we were able to get a commission to come
    0:37:15 and study the problem.
    0:37:19 It was a federal commission that went across the nation hearing testimony.
    0:37:25 It was called the Commission on War Time, Relocation, and Internment of Civilians.
    0:37:32 They heard stories from Japanese Americans and from the people who built the camps and
    0:37:33 who implemented the camps.
    0:37:41 They got a full 360 view, but I’d like to share just one story about the commissions because
    0:37:48 getting Japanese Americans to talk about this in the early ’80s was so difficult because
    0:37:52 so much of our community had said, “We’re not going to talk about this anymore.
    0:37:54 We’re going to try and forget about it.
    0:37:55 We’re going to try.”
    0:38:01 Just getting people to a point of being able to articulate this and being able to share
    0:38:02 their stories.
    0:38:08 I was at the hearings in Los Angeles in the early ’80s, and there was a gentleman named
    0:38:15 Kiyoshi Sonoda, and Kiyoshi Sonoda was a dentist when he was sent off to camp.
    0:38:21 He testified that because he had some medical training, he was put in charge of the infirmary
    0:38:23 at his camp.
    0:38:29 He talked about his first patient, it was a young, dehydrated infant.
    0:38:34 Dr. Sonoda said that with the right supplies, with the right equipment, he would have been
    0:38:38 able to treat that baby and make him well.
    0:38:43 But because he didn’t have the right supplies, he didn’t have the right equipment, all he
    0:38:53 could do was hold that infant in his hands and feel his last twitch before he died.
    0:39:00 When he told that story, Dr. Sonoda had tears streaming down his face.
    0:39:06 His wife was sitting in the audience, and she said to her friend, “Kiyoshi is crying.
    0:39:07 Kiyoshi doesn’t cry.
    0:39:12 Kiyoshi didn’t even cry at his own father’s funeral.”
    0:39:17 But on that day, Dr. Sonoda did cry, and I can tell you, because I was there, a room
    0:39:21 full of people, hundreds of us were crying with him.
    0:39:29 It’s a story that reflects how much courage it took for the Japanese-American community
    0:39:35 to find its voice and to finally be able to tell its stories and say what happened to
    0:39:39 us was wrong.
    0:39:44 As powerful as that testimony was, I would submit to you, Guy, that the more powerful
    0:39:50 testimonies took place around people’s dining rooms and in their living rooms, as the young
    0:39:55 people would ask their parents, “Tell us, please, tell us what really happened.
    0:39:58 Why did you go to these camps?”
    0:40:02 And their parents and grandparents would tell them, maybe for the first time, the horrors
    0:40:07 of what happened during World War II as they lost everything and were imprisoned behind
    0:40:09 barbed wire.
    0:40:14 And the parents and grandparents would then ask their young Sansei children, “Can we really
    0:40:15 get this apology?
    0:40:17 Can we really get this redress?”
    0:40:22 And the answer was, “We don’t know, but we have to try.”
    0:40:27 The commission found that the camps were wrong, and then we went to Congress.
    0:40:35 And on September 17th, 1987, it passes the House of Representative.
    0:40:43 243 representatives voted in favor of a presidential apology and monetary redress payments.
    0:40:49 180 of them were Democrats, 63 of them were Republicans.
    0:40:51 It was a bipartisan effort.
    0:40:58 People like Newt Gingrich, Henry Hyde, Dick Cheney, they voted in favor of this bill because
    0:41:05 they understood it was a violation of the Constitution, of us violating the rights of
    0:41:08 fellow Americans.
    0:41:12 Seven months later, it goes to the Senate, and we knew it was going to pass the Senate
    0:41:20 because Spark Matsunaga had gone and lobbied every single senator, all 99 other senators,
    0:41:25 and he had 71 co-sponsors by the time it hit the floor of the Senate.
    0:41:28 So we knew it was a done deal in terms of the Senate.
    0:41:35 So it passes the House and the Senate, and it’s 1988, and we just need one more signature,
    0:41:40 one more person to sign on, and that, of course, is the president of the United States.
    0:41:45 And in 1988, that president was none other than Ronald Reagan.
    0:41:52 For your listeners who remember Ronald Reagan, he was a very conservative president whose
    0:41:57 own administration had been fighting against this bill and fighting against the issue in
    0:41:59 the courts.
    0:42:02 And there were a number of us, and I got to admit, I was one of them who said, “There’s
    0:42:06 no way Ronald Reagan is going to sign this bill, just no way.”
    0:42:12 But the thing about Ronald Reagan, whether you agreed with him or not, most people would
    0:42:15 agree that Ronald Reagan was a great communicator.
    0:42:21 He had the ability to tell stories that would touch people’s hearts and move them in a certain
    0:42:22 direction.
    0:42:25 The opposite was true of Ronald Reagan.
    0:42:30 If you could tell him a story that would touch his heart, you could have a great advocate
    0:42:31 on your hands.
    0:42:37 So the question was, what story could we tell Ronald Reagan that would help him to understand
    0:42:41 this on a very personal level?
    0:42:44 Remember I told you about a soldier named Kazuo Masuda?
    0:42:49 He was the sergeant who said, “I’m fighting because this is the only way I know my family
    0:42:52 can have a chance in America.”
    0:42:58 Two weeks after he said that, Sergeant Masuda was killed in battle, fighting in Italy during
    0:43:01 World War II.
    0:43:06 After the war, his family is released from Gila River concentration camp, and they want
    0:43:12 to go back home to Santa Ana, California, where they lived, and they were met with nothing
    0:43:17 but hate speech, racial taunts, and threats of bodily harm.
    0:43:23 Even though their son had died fighting for this nation, the Army realized that this was
    0:43:29 a PR fiasco, that one of its own fallen heroes, his own family, couldn’t go back home.
    0:43:34 So they sent out a contingent of Army officers to have a medal ceremony for the Masuda family,
    0:43:40 and they bestowed the Distinguished Service Cross onto Kazuo’s sister.
    0:43:47 With those officers that night, there was a young white American captain who spoke in
    0:43:51 front of an audience, and his name was Ronald Reagan.
    0:43:56 Ronald Reagan was a captain in the audience, and he was there, and he spoke to the audience,
    0:44:02 and he said, “The blood that is soaked into the sands of a beach is all of one color.
    0:44:09 America stands unique in the world, the only country not founded on race, but on an ideal.”
    0:44:15 Mr. and Mrs. Masuda is one member of the American family, to another, for what your
    0:44:19 son, Kazuo, did, thanks.
    0:44:25 That story was relayed to President Reagan in the ’80s, and his response was, “I remember
    0:44:28 what those soldiers did for America.”
    0:44:33 And it wasn’t the only reason he signed, but it aligned the story, it aligned the issues
    0:44:38 with his personal vision of what America should be.
    0:44:43 And President Reagan, I truly believe, I didn’t agree with all of his policies, but I do believe
    0:44:50 that he understood that America was a nation of immigrants, and a nation that embraced
    0:44:55 being multicultural, and on August 10th, 1988, he signed the bill.
    0:45:17 So, there’s two ways of looking at this, right?
    0:45:21 So one is, yes, it took a long time, but it did happen.
    0:45:23 We got the apology, we got the redress.
    0:45:28 But another way of looking at it is they totally ruined my life.
    0:45:32 They took all my property, and decades later, they gave me 20 grand.
    0:45:33 That’s an insult.
    0:45:37 So, how do you look at that?
    0:45:52 I look at it as this is a story of what it means to be an American, that our Nisei veterans,
    0:45:58 both the men and the women, were the sons and daughters of immigrants.
    0:46:07 And in one generation, they demonstrated the true essence of what it means to be an American.
    0:46:12 And they served our nation in a time of war, and even there were Japanese Americans who
    0:46:19 served in the Pacific fighting against Japan, the nation from which their own parents had
    0:46:20 immigrated.
    0:46:28 And our nation, in that moment of crisis, abandoned its commitment to our values as
    0:46:33 a nation, our constitutional laws, our constitutional values.
    0:46:42 But 40 years later, we were able to look at that as a nation, and say we were wrong.
    0:46:48 And yes, it was only 20,000, and the 20,000 was never meant to truly compensate people
    0:46:49 for all the losses.
    0:46:52 It was always intended to be symbolic.
    0:46:59 But as I mentioned earlier, it was important that there be some monetary money attached
    0:47:00 to this.
    0:47:03 So, yes, should the camps have happened in the first place?
    0:47:04 No.
    0:47:10 If we had lived up to our values at that time, we would not have incarcerated people.
    0:47:12 Should we have had segregated units?
    0:47:13 No.
    0:47:16 That’s not the American way either.
    0:47:24 I think it demonstrates that our nation continues to evolve to being that more perfect union
    0:47:29 that we hope to someday be.
    0:47:35 And as I mentioned earlier, the Japanese American story is not a great Japanese American story.
    0:47:38 It’s a great American story.
    0:47:42 And our veterans are American heroes.
    0:47:46 I’ll give you an example, guy.
    0:47:52 Today, when I shared this story, the young Japanese Americans were oftentimes fifth and
    0:47:53 sixth generation.
    0:47:57 They’ve kind of heard this story, or they like it and so forth.
    0:48:02 But the story really resonates with other young people.
    0:48:08 I had a young Latina listen to this story and become involved in our activities.
    0:48:12 And she came up to me and she said, “These were the sons of immigrants.
    0:48:15 I’m the daughter of an immigrant.
    0:48:18 If they can do great things, so can I.”
    0:48:26 I had another young Latina bring her father over to our monument that we have in downtown
    0:48:27 Los Angeles.
    0:48:32 And she said to her father, “Papa, they didn’t fight just for themselves.
    0:48:34 They fought for all of us.”
    0:48:42 And in that moment, I know that the story has been positioned that it can inspire all Americans
    0:48:49 to be part of something greater than themselves and to continue to push our nation in the
    0:48:54 direction of living up to its values and its laws.
    0:49:01 I gotta tell you, this has been just an eye-opening, eye-watering episode for me.
    0:49:09 I realize how lucky I am to have been raised in Hawaii.
    0:49:12 I hit the jackpot there.
    0:49:17 I have often thought recently, all the madness that’s happening and all the talk about deportation
    0:49:23 and camps and all this stuff that I don’t know about how you feel, but I think the moral
    0:49:30 obligation of anybody Japanese-American is to stand up for all these other people.
    0:49:31 What else can we do?
    0:49:36 Guy, you said a number of things that really resonate with me.
    0:49:43 I would agree that growing up in Hawaii, you were protected from much of this.
    0:49:53 And yet what I see you doing now is not shying away from exploring all that happens in the
    0:49:57 world that you didn’t know about as a youngster in Hawaii.
    0:50:03 And I think that’s admirable that many of us come from very privileged backgrounds where
    0:50:07 we had what we needed when we were children.
    0:50:15 But along with that privilege comes a responsibility to give back, to make people aware that not
    0:50:20 everyone is privileged and that not everyone has been treated equally.
    0:50:26 And I think that speaks to your second comment of it’s important that we not let history
    0:50:28 repeat itself.
    0:50:30 And it’s not going to repeat itself in the exact same way.
    0:50:32 There’s going to be variations.
    0:50:36 As some people say, history doesn’t repeat itself, it rhymes.
    0:50:42 But it’s important for us to take these lessons and apply them to current day issues and say,
    0:50:49 how do we learn from our mistakes of the past and how do we make sure we do better?
    0:50:55 Never in a million years did I think democracy in America would ever be at the precipice
    0:50:57 that it is.
    0:51:02 And depending on what happens in November, we really could have a very different country.
    0:51:07 I hope that everybody learns from the lesson of the internment of Japanese Americans during
    0:51:13 World War II, this and anything like it should never happen again.
    0:51:17 Thank you Mitchell for coming on the Remarkable People podcast.
    0:51:23 I hope many people learn from history and it not only doesn’t repeat itself but it doesn’t
    0:51:24 even rhyme.
    0:51:30 I’m Guy Kawasaki, this is Remarkable People, my thanks to the Remarkable People team.
    0:51:36 That would be Madison Nismar, producer and also co-author of Think Remarkable.
    0:51:39 Then there’s Tessa Nismar, researcher.
    0:51:47 There’s Luis Magana, Fallen Yates and Alexis Nishimura and also the Remarkable Design team.
    0:51:50 This is Jeff C. and Shannon Hernandez.
    0:51:56 I’m asking you now, do whatever you can to prevent the degradation of human rights.
    0:52:07 Until next time, mahalo and aloha.

    In this episode of Remarkable People, join host Guy Kawasaki as he engages in a thought-provoking conversation with Mitchell Maki, the president and CEO of the Go For Broke National Education Center. Mitchell shares the remarkable story of the Japanese-American veterans of World War II, who fought with incredible courage and patriotism for a country that had unjustly incarcerated their families. Discover how these heroes overcame race prejudice, wartime hysteria, and a failure of political leadership to become the most highly decorated unit of their size in American military history. Maki’s insights shed light on this crucial chapter of American history and its enduring lessons for upholding democracy and civil rights, even in times of crisis.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

    Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 

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  • Allan Lichtman: The Science of Political Prediction

    AI transcript
    0:00:13 I’m Guy Kawasaki, and this is the Remarkable People podcast.
    0:00:16 We’re on a mission to make you remarkable.
    0:00:18 Today we have a distinguished guest.
    0:00:20 His name is Alan Lickman.
    0:00:26 Alan is an acclaimed American historian who has taught at American University in Washington,
    0:00:30 D.C. since 1973.
    0:00:36 Alan is renowned for creating the keys to the White House model with Soviet seismologist
    0:00:40 Vladimir “Kyles” Borok in 1981.
    0:00:46 This model uses 13 true/false criteria to predict whether the presidential candidate
    0:00:49 of the incumbent party will win or lose.
    0:00:56 Alan has successfully predicted the outcome in approximately 90% of the presidential election
    0:00:58 since 1984.
    0:01:03 If you’ve been following the Biden is too old and should step aside hysteria, you may
    0:01:09 have seen Alan expressing quite the opposite opinion on various talk shows.
    0:01:14 This episode provides insight into who and what you should listen to as everybody loses
    0:01:15 their minds.
    0:01:22 Join us as we explore Alan’s groundbreaking work, his perspectives on the political landscape,
    0:01:26 and his remarkable journey as a historian and political analyst.
    0:01:28 I’m Guy Kawasaki.
    0:01:35 This is Remarkable People, and now here is a remarkable Alan Lickman.
    0:01:42 Please walk me through how working with a Russian seismologist, an earthquake predictor
    0:01:47 leads to you becoming this election predictor.
    0:01:54 So, the keys to the White House are the alternative to the conventional wisdom of the Pauls and
    0:02:02 the pundits that lead us down the primrose path of error as we saw, for example, in 2016.
    0:02:08 The keys tap into the structure of how elections really work by gauging the strength and performance
    0:02:13 of the White House Party, and I’d love to tell you I came across the keys by ruining
    0:02:19 my eyes of the archive as a deep contemplation, but if I were to tell you that to quote the
    0:02:23 late not so great Richie Nixon, that would be wrong.
    0:02:29 I came across the keys kind of serendipitously when I was a visiting distinguished scholar
    0:02:36 at CalTab in Southern California, and there I met the world’s leading authority in earthquake
    0:02:45 predictor, Volodja Kailas Flora, and it was his idea that we should collaborate, and being
    0:02:52 brilliant and insightful, of course, I said, “Whoa, earthquakes may be a big deal here
    0:02:53 in Southern California.
    0:02:59 I have to go back to Washington, D.C., where I teach at American University, and no one
    0:03:00 cares about earthquakes there.”
    0:03:03 He said, “Oh, no, I resolved earthquakes.”
    0:03:04 Right.
    0:03:05 He said, “Get this.
    0:03:13 In 1963, he was a member of the Soviet Scientific Delegation that came to Washington and negotiated
    0:03:16 the most important treaty in the history of the world.
    0:03:21 It’s the treaty why we’re still here, the nuclear test-bed treaty that stopped us from
    0:03:24 poisoning our atmosphere, our oceans, and our soil.”
    0:03:30 He said in Washington, “He fell in love with politics and always wanted to use his methods
    0:03:32 of earthquake prediction to predict.”
    0:03:39 But he said, “Look, to live in the Soviet Union, forget it, elections, it’s supreme
    0:03:45 leader are off with your head, but you, he said to me, are an expert in the presidency
    0:03:54 and you, it’s just so we became the odd couple of political research, and indeed, we reconceptualized
    0:03:57 elections in earthquake terms.”
    0:04:03 Now to answer whether this is 1981, not as Carter versus Reagan, liberal versus conservative,
    0:04:11 Republican versus Democrat, but at stability, the White House pardon stays in power, earthquake,
    0:04:14 the White House pardon is turned out of power.
    0:04:19 And with that in mind, we looked at every American presidential election, from the horse and
    0:04:26 buggy days of politics, the election of Abraham Lincoln in 1860, to the election of Ronald
    0:04:28 Reagan in 1908.
    0:04:34 And we used the methods of earthquake prediction, a pattern of recognition, to see what patterns
    0:04:41 are associated with stability and earthquake, guided by my insight that elections are basically
    0:04:47 votes up or down on the strength and performance of the White House pardon.
    0:04:53 And we found the best separation between stability and earthquake, with 13 key questions, the
    0:04:59 13 keys to the White House, which are true false statements about the strength and performance
    0:05:05 of the White House party, where an answer true always favors stability.
    0:05:10 And we came up with a simple decision, you don’t even have to take your shoes off, to
    0:05:18 use the system, if six keys are false, you have earthquake, if fewer than six are false,
    0:05:24 you have stupid.
    0:05:29 Before we continue with this interview, I thought I would give you more information
    0:05:32 about these 13 keys.
    0:05:34 Number one, party mandate.
    0:05:39 After the midterm elections, the incumbent party holds more seats in the U.S. House of
    0:05:44 Representatives than after the previous midterm elections.
    0:05:47 Number two, no primary contest.
    0:05:51 There is no serious contest for the incumbent party nomination.
    0:05:55 Number three, incumbent seeking reelection.
    0:05:58 The incumbent party candidate is the sitting president.
    0:06:01 Number four, no third party.
    0:06:05 There is no significant third party or independent campaign.
    0:06:08 Five, strong short term economy.
    0:06:11 The economy is not in recession during the election campaign.
    0:06:18 Six, strong long term economy, real per capita economic growth during the term equals or
    0:06:22 exceeds mean growth during the previous two terms.
    0:06:25 Number seven, major policy change.
    0:06:31 The incumbent administration affects major changes in national policy.
    0:06:33 Number eight, no social unrest.
    0:06:37 There is no sustained social unrest during the term.
    0:06:39 Number nine, no scandal.
    0:06:43 The incumbent administration is untainted by major scandal.
    0:06:47 Number 10, no foreign/military failure.
    0:06:53 The incumbent administration suffers no major failure in foreign or military affairs.
    0:06:58 Number 11, major foreign/military success.
    0:07:03 The incumbent administration achieves a major success in foreign or military affairs.
    0:07:07 Number 12, charismatic incumbent.
    0:07:11 The incumbent party candidate is charismatic or a national hero.
    0:07:15 Number 13, uncharismatic challenger.
    0:07:20 The challenging party candidate is not charismatic or a national hero.
    0:07:26 These are the 13 factors in what Alan Lickman calls “the keys to the White House.”
    0:07:35 Now let’s continue with the interview.
    0:07:41 So then, in this world, what function do polls serve?
    0:07:47 They serve to mislead us, a call of things about polls.
    0:07:49 First of all, they’re snapshots.
    0:07:51 They’re not predictors.
    0:07:53 They were abused as predictors.
    0:07:58 But the media’s got to cover elections every single day, and the easiest thing, not that
    0:08:02 we have multiple polls a day, is to write a story about the polls.
    0:08:06 You don’t even have to take your shoes off to do that.
    0:08:12 But look at how often the snapshot polls give you inaccurate prediction.
    0:08:18 Of course, they led us to falsely predict, not us, because I correctly predicted Donald
    0:08:25 Trump in 2016, which you’d imagine had not made me very popular in 90% plus Democratic
    0:08:28 Washington, D.C., where I teach at American University.
    0:08:33 But the polls, of course, led all the conventional forecasters down the path of error.
    0:08:41 Or look at 1988, in the late spring of 1988, George H. W. Bush trailed Mike Dukakis to
    0:08:43 Democrat by 17 points.
    0:08:50 Again, all the pundits wrote off Bush, but I wrote at the time that based on the keys,
    0:08:55 Bush is going to win because he is running on the record of the Radiant Administration,
    0:08:59 peace, prosperity, domestic tranquility.
    0:09:05 The other thing about the polls is that the error is vastly greater than they would have
    0:09:06 you believe.
    0:09:13 You’ve heard, right, the error margins plus and minus 3% about, that’s pure statistical
    0:09:14 error.
    0:09:18 That’s the error you would get if you had a huge jar of green and red balls, and you
    0:09:23 took sample, and you estimated the percentage of red and green balls in the jar.
    0:09:26 But human beings are not red and green balls.
    0:09:29 Most people don’t respond to polls.
    0:09:34 They may lie, they may have not focused on the election, and they may change their mind.
    0:09:40 Plus, no one’s voted yet, so the pollsters have to guess who the likely voters are.
    0:09:47 This introduces significant error above and beyond plus and minus 3, and it’s not random.
    0:09:49 It’s unidirectional.
    0:09:56 In 2016, the polls underestimated Republican voting, and so like generals fighting the
    0:10:03 last war they overcorrected, and based on the midterms of 2022, the off-year elections
    0:10:11 of 2023, and the special elections of 2024, the polls are significantly underestimating
    0:10:13 Democrat voting strength.
    0:10:19 Best example is the most highly publicized special election for the New York Congressional
    0:10:25 Seek previously held by the disgraced and booted-out-chewed sand-toes.
    0:10:30 The polls taken just a couple of days before the election had it as a dead-eat Democrat
    0:10:36 ahead Biden’s significant one-point, while the Democrat one might aid points outperforming
    0:10:38 the polls by…
    0:10:46 Well, when people tell me about polls, I ask myself, if my iPhone rang and I saw a number
    0:10:54 in 877-666-543-2, and I would look at that number and say, I don’t know who the hell
    0:10:59 that is, 877 or 888 or 800, that’s not a good number to answer.
    0:11:05 Now, let’s say I was stupid enough to actually answer that, and then somebody comes on and
    0:11:11 says I’m from Seneca College or something and I’m conducting a political poll, I would
    0:11:17 hang up right there, so what kind of people are picking up a phone call from a number
    0:11:22 they don’t recognize and then they hear somebody saying I’m calling for the American Polling
    0:11:28 Institute and then actually spend time, I mean, how can that be statistically and scientifically
    0:11:29 relevant?
    0:11:35 It’s not, most people don’t respond to polls, only a very small percentage, and while they
    0:11:43 tried to make it representative, it can’t be because it’s biased by response.
    0:11:50 Well, how do they get anybody to respond is my question, but I mean, we don’t need to
    0:11:52 go down there.
    0:11:57 And now, we’re betting the future of the country on this completely flawed method.
    0:11:59 What am I missing, Alan?
    0:12:07 You’re missing the fact that, look, all of these critics who are trying to balance Joe
    0:12:14 Biden from the Democratic nomination to a significant extent based on phony polls have
    0:12:23 zero, zero track record to predicting elections, and yet they claim they know what the Democrats
    0:12:26 ought to do to win the election.
    0:12:29 And why are they dependent on polls?
    0:12:34 Because they have no scientific system, unlike the keys to the White House, so they’re forced
    0:12:36 to turn to the polls.
    0:12:42 And yes, at the time, you know, that they were starting, Democrats commit harry-carry,
    0:12:48 slit their own throats by trashing their incumbent president, and they’re duly elected
    0:12:52 nominate, not the political operatives and the daughters and the congressmen and the
    0:12:59 senators nominated in Joe Biden, it’s the Democratic voters, 87 percent of them.
    0:13:04 So because they have no method for predicting elections, the only thing they have is the
    0:13:05 polls.
    0:13:06 And guess what?
    0:13:12 Because their snapshots, they’ve shifted the most recent polls from Ipsos and Washington
    0:13:21 Post, ADC, show Donald Trump and Joe Biden well after the debate in a dead heat.
    0:13:26 There are some new swing state polls which show swing states moving towards Biden, a
    0:13:32 recent poll showed Biden ahead in Wisconsin and Michigan, and in striking distance at
    0:13:33 Arizona.
    0:13:40 Plus, of course, different polls view different answers, so you could pick any poll you want
    0:13:45 to prove anything that you believe.
    0:13:49 Sounds a little bit like the Vietnam War or the Bible, but yeah, I digress.
    0:14:00 So with your 13 keys, can’t someone make the case that because of their soul binary, it’s
    0:14:04 true or false, but aren’t they also subjective?
    0:14:05 Yes.
    0:14:12 When I first developed the keys, the professional forecasting profession blasted me.
    0:14:18 I’ve committed the ultimate sin of forecasting, the sin of subjectivity.
    0:14:20 And I had a couple of answers.
    0:14:27 One, the African beings are not reading green balls, and you have to make judgments.
    0:14:34 It’s not subjectivity, it’s judgments, and historians make judgments all the time.
    0:14:37 Two, it’s not random judgments.
    0:14:43 When you read my book, Predicting the Next President 2024, which is the eighth edition
    0:14:48 of the book, you’ll see every key, including the so-called subjective ones as carefully
    0:14:49 defined.
    0:14:58 Plus, I have answered each question from 1860 to the present, so the next answer has
    0:14:59 to be consistent.
    0:15:05 Well, it took about 15 to 20 years, and the professional forecasting community totally
    0:15:07 changed their minds about the keys.
    0:15:13 They realized these big fancy mathematical models that tried to eliminate judgments didn’t
    0:15:19 work, and that the best forecasting models were like the keys, which had some judgemental
    0:15:26 keys and some cut and dried keys like measurements of economic growth or wins and losses in midterm
    0:15:27 elections.
    0:15:32 And all of a sudden, the keys were the hottest thing in professional forecasting.
    0:15:37 I twice keynoted the International Forecasting Summit.
    0:15:42 I published in the Journal of Applied Forecasting, in the scholarly international journal of
    0:15:44 forecast.
    0:15:51 The keys were presented by the American Political Science Association as a classic model of
    0:15:52 forecasting.
    0:15:56 I won the Stechler Award for courage in forecasting.
    0:16:02 The Dean of American Political Science, Gerald Popper, called the keys the most successful
    0:16:04 prediction model of our time.
    0:16:10 The only one that was right about 2016 and right going all the way back to the 19 days.
    0:16:16 Despite all of this, I get a lot of unformed commentary about the alleged subjectivity
    0:16:19 of the keys.
    0:16:26 Well, I see these talking heads on CNN or MSNBC, I don’t watch Fox, so I’m predisposed
    0:16:29 towards one kind of talking head.
    0:16:35 But aren’t these people who are opining basically just hacks who were in the political system
    0:16:40 somehow and they can’t get a real job now, so they’re just paid to like, spout off?
    0:16:45 Yeah, I don’t want to disparage my buddies, the pundits, but I have suggested.
    0:16:50 No one’s listened, of course, that for the entire election season, we should take all
    0:16:58 the pundits and the pollsters and send them to a very nice vacation on a far off, civic
    0:16:59 island.
    0:17:04 Of course, you’re right, they have no scientific access to pundits, and you talk about that.
    0:17:09 For their opinions, they’re just talking about off the top of their heads, remember?
    0:17:13 They all thought Hillary Clinton would win in 2016.
    0:17:18 And by the way, Joe Biden’s debate, based on if you want to talk about the only data
    0:17:22 core we have as CNN poll, was not the worst Democratic before.
    0:17:28 It’s 33% thought Biden won in a sample that was skewed Republican, but you’ll listen to
    0:17:29 the media.
    0:17:35 You would think nobody thought Biden, much worse debate was Obama versus Romney.
    0:17:39 The first to debate or only 20% thought Obama won.
    0:17:42 The polls swung 12 points.
    0:17:48 Romney went from downade to up four, and again, all the pundits were writing off Obama.
    0:17:49 Remember that?
    0:17:56 He’s going to win an Obama won an electoral college lion’s slide with 332 electoral college
    0:17:57 votes.
    0:18:04 So you turn on the TV, and you see some heretofore unknown congressman from New Hampshire that
    0:18:10 is calling for Biden to step aside and, you know, based on his knowledge of neurology
    0:18:13 or statistics and like, what goes through your brain?
    0:18:18 How do you even react to something like this random congressman calling for the president
    0:18:21 of the United States to give it up?
    0:18:28 In doubly a poll, I have summarized American politics in one set.
    0:18:32 Republicans have no principles, Democrats have no spine.
    0:18:38 Publicans united behind a convicted fellow of civilly convicted sexual assaulter, someone
    0:18:44 who has promised to govern like an authoritarian, like his buddy or Biden, Hungary, and on the
    0:18:49 other hand, the first side of adversity, the spineless Democrats are ready to trash their
    0:18:56 president trying to bouse the newly elected nominee from the ticket, and they’re doing
    0:18:57 it all out in public.
    0:19:03 I’ve never seen, and I’ve studied elections from the founding to the president, a party
    0:19:08 so willing to split its own throat right out there in public.
    0:19:11 Plus, they have no basis for their opinion.
    0:19:17 They have no scientific way of knowing who’s going to win and who’s going to lose, yet
    0:19:22 they claim they know what Democrats should do to be electable.
    0:19:28 You know, Democrats for a long time have said, we can nominate really electable candidates,
    0:19:34 experienced, knowledgeable candidates with great records, like former Vice President
    0:19:42 Walter Mondale in 1984, the great Massachusetts Governor Mike Dukakis in 1988, the awesome
    0:19:45 Senator John Kerry in 2004.
    0:19:51 Former former First Lady, U.S. Senator, Secretary of State Hillary Clinton in 2016, and we
    0:19:54 know what’s happened.
    0:19:55 All lost.
    0:19:59 That’s how much Democrats know about who’s electable.
    0:20:03 Are you saying the Republicans know more about who’s electable?
    0:20:10 No, I’m saying none of the politicians know who’s electable and who isn’t, but what I
    0:20:16 am saying is, no matter what kind of threat Donald Trump poses to our freedoms and our
    0:20:22 democracy, the Republicans who have no principles will just stick to him, whereas the Democrats
    0:20:29 who have no spine run for the hills publicly at the first sign of adversity.
    0:20:30 Pick your poison.
    0:20:36 Well, what if somebody says to you that this election is unlike any other election in the
    0:20:42 history of our country, it’s such a fractured country, and we have social media exaggerating
    0:20:47 things and making up lies, and we have Russians influencing our elections, so we got to throw
    0:20:52 your 13 keys out of the window because that was then and this is now.
    0:20:59 Every four years, some critic comes to me and says, “Lichman, you got to change your keys.
    0:21:01 We have an African-American running.
    0:21:03 Never had that before.
    0:21:06 Nation’s not ready to elect an African-American.
    0:21:08 We have a woman running.
    0:21:09 We’ve never had that before.
    0:21:11 We have social media.
    0:21:12 We’ve never had that before.
    0:21:14 We have a fractured country.
    0:21:16 Never had that focus we have.
    0:21:19 We were vastly more fractured in the 1850s.”
    0:21:22 Believe all that, two answers.
    0:21:26 One, you cannot change a model on the fly.
    0:21:28 That is a recipe for error.
    0:21:32 Two, the keys are very robust.
    0:21:34 They’re in development.
    0:21:41 They go all the way back to 1860, when women couldn’t vote, right, when most African-Americans
    0:21:47 were enslaved, when my ancestors from Eastern Europe, Latinos, Asians hadn’t even arrived
    0:21:48 here yet.
    0:21:53 We had no agricultural economy, no coal, no fundamentals, no jet planes.
    0:21:55 People almost never saw their candidates.
    0:22:03 These have survived through vastly greater changes than our society, our economy, our
    0:22:08 politics, our communications than the critics have suggested.
    0:22:11 Now, let me make one more statement.
    0:22:16 I’m not so arrogant as to say that the patterns of history can never change.
    0:22:19 I’m not psychic Gene Dixit with a crystal ball.
    0:22:25 I’m not speaker Mike Johnson and claims the Almighty talks to him, tells him what to eat.
    0:22:29 I’m an historian and it all is always possible.
    0:22:35 Not so arrogant to say it isn’t that something outside the keys could be so unprecedented
    0:22:42 and so cataclysmic as to shape things up, but I can’t randomly change the keys.
    0:22:46 What if you were Biden’s chief marketing officer?
    0:22:47 What would you do?
    0:22:50 I will tell you exactly what I would.
    0:22:56 First of all, I would say govern well, continue to have a successful president.
    0:23:01 Oh, it’s true, Biden has a flight disability, he’s always had it, even in his prime in
    0:23:02 the eighties.
    0:23:07 He does confused names, he does stutter, he’s not always quick on his feet and he’s
    0:23:14 old and it is the worst ageism and ableism to trash him for this.
    0:23:19 Nobody but nobody who tried to trash Biden for these factors, these ableism and ageism
    0:23:23 has shown it has only effect on his presidency.
    0:23:27 These issues are way down when it comes to being a successful president.
    0:23:37 What’s vastly more important is experience, knowledge, value, tolerance, respect for democracy
    0:23:44 and institutions like ends of millions of other persons in America who have slight disabilities.
    0:23:48 Biden has performed his job admirable.
    0:23:52 But in terms of governing well, the most important thing he could do in the short term, it’s
    0:23:58 very tough because he’s got to deal with this crazy Netanyahu in Israel, his broker
    0:24:02 of ceasefire and hostage release in the Middle East.
    0:24:05 Second thing I tell him is to follow the law of Franklin Roosevelt.
    0:24:08 Franklin Roosevelt was also blasted for his disability.
    0:24:14 Remember, he had polio, our lives were aged out, but it wasn’t called a disability in
    0:24:15 those days.
    0:24:20 He was called a cripple and lots of people said by God, you’re cripple, you’re sick,
    0:24:23 you won’t even live through a first term.
    0:24:28 And even his advisors said, you know, don’t campaign, you know, you might collapse.
    0:24:34 And FDR said nuts and rather vigorous, open campaign and that’s exactly what Joe Biden
    0:24:35 should do.
    0:24:41 And by the way, his poor cripple couldn’t survive one term, one full land slide away.
    0:25:03 You’re still a CMO, so what would your slogan for Biden be?
    0:25:17 My slogan for Biden would be that success counts and we have vision for the future counts,
    0:25:18 not bombast.
    0:25:25 Yeah, I’m afraid most Americans don’t know what the word bombast means though.
    0:25:30 Just watch Donald Trump and he’s supposed to child for bombast.
    0:25:36 If I were CMO of the Democratic Party, my slogan for Biden would be vote for Trump and
    0:25:40 loser of vagina, but that’s different.
    0:25:42 That’s not going to be it.
    0:25:49 You know, the media has been incredibly complicit but I get news for you and the vast majority
    0:25:56 of the coverage of the debate is Biden faltering, legitimate, but Trump had actually a vastly
    0:26:00 worse debate in terms of the future of the country.
    0:26:03 He’s lying his way to the Presidents.
    0:26:10 One lie in the debate for every one minute and 20 to 30 seconds, and a huge lie is about
    0:26:15 January 6th, about the 2020 election, about Roe versus Wade.
    0:26:19 And he made it clear in the debate that he was going to be an authoritarian.
    0:26:22 Why wasn’t that at least equally covered?
    0:26:28 Plus in terms of this abler, the media is nitpicking everything Biden has to say.
    0:26:35 Again, I opened my news feed, Biden answered for one hour, difficult, hostile questions.
    0:26:37 He didn’t falter.
    0:26:39 He was knowledgeable.
    0:26:41 He was competent.
    0:26:45 He answered it in a way that was good for the world and the country.
    0:26:46 Why wasn’t that the headline?
    0:26:53 Instead the headline was Biden mistakes Zelensky for a small gaff that has nothing to do with
    0:26:54 anything.
    0:26:59 Biden’s doing these gaffes for 40 years and that’s the headline story.
    0:27:06 Now the media is ultimately complicit with Donald Trump and let me tell you, the media
    0:27:11 will rue the day if Donald Trump gets elected because what’s one of the first things he’s
    0:27:14 going to do is shut Donald Trump down.
    0:27:19 When I was listening last night, I was saying to myself, there is no way Donald Trump could
    0:27:25 have answered these questions with as much authority and insight as what Biden did.
    0:27:27 There’s not even close.
    0:27:30 He would have just said, “I’ll end the war in Ukraine in a week,” right?
    0:27:31 Right.
    0:27:37 He couldn’t have answered one of those questions, much less all of them, with the same competence
    0:27:40 and ability and knowledge as Joe Biden.
    0:27:41 And that should have been the story.
    0:27:47 I said the story is these minor gaffes which mean nothing and feed into this horrible discriminatory
    0:27:50 ableism myth about Joe Biden.
    0:27:52 By the way, what about Donald Trump’s gaffes?
    0:27:57 He mistook Marla Maples, his own wife for Eugene Carroll.
    0:28:02 He confused an Italian with Nancy Pelosi.
    0:28:07 He taught him about protecting airports during the Revolutionary War called his wife Mercedes.
    0:28:13 He ran it incoherently about, you know, would you rather be killed by a shark or a her,
    0:28:15 electrocution?
    0:28:23 Things as bad or worse than Joe Biden and he’s got that almost complete pass on this.
    0:28:25 It’s just awful.
    0:28:33 As a historian, do you see parallels between Trump and Hitler or are we just making shit
    0:28:34 up here?
    0:28:35 Yeah.
    0:28:36 He’s hit with the comparison.
    0:28:39 You know, Hitler reads the unique key.
    0:28:45 The real comparison is Orban in Hungary and he’s openly who breaks Orban, who’s destroyed
    0:28:49 the free press, destroyed his opposition.
    0:28:52 That’s the model we need to follow for Trump.
    0:28:58 And in terms of the media complicity, it is not just the evil people who wreak havoc
    0:29:00 on this world.
    0:29:04 It is the good people who don’t do enough to stop it.
    0:29:07 But not early wise will teach us that, right?
    0:29:08 Absolutely.
    0:29:16 And that is the burden of history and we need to pay real attention to the danger that Donald
    0:29:19 Trump poses to our freedoms and democracy.
    0:29:22 And he’s absolutely open about it.
    0:29:23 It’s not some secret.
    0:29:26 Oh, it’s when there’s a politician saying he’s not serious.
    0:29:28 He’s just joking.
    0:29:30 That’s what they said about the Axis Hollywood tape.
    0:29:31 He’s not serious.
    0:29:33 It’s just locker room talk.
    0:29:34 He doesn’t solve.
    0:29:41 I guess a jury unanimously found he had done to Gene Carroll exactly the kind of sexual
    0:29:45 assault he talked about in the Axis Hollywood tape.
    0:29:46 Okay.
    0:29:51 Let’s suppose Trump wins and he does all this stuff and now you can’t have an abortion.
    0:29:52 You can’t have birth control.
    0:30:00 You can’t have IVF, LGBTQ+ people are being reprogrammed, immigrants are deported or imprisoned.
    0:30:04 Because everything happens, Project 2025 happens.
    0:30:09 Do you see this as four years of just dystopia and then people are going to get disgusted
    0:30:14 and throw them all out or this is just going to continue and get worse and worse and Ivanka
    0:30:20 is the next president and off we go and the total deterioration of America or is this
    0:30:24 going to be an aberration we’re going to bounce back from?
    0:30:25 Democracy is precious.
    0:30:28 But like all precious things that can be destroyed.
    0:30:34 For human history, democracy was very rare, but then you had the golden age of democracy
    0:30:37 right after World War I where you had about two dozen democracies.
    0:30:40 That was cut more than in half by the 1940.
    0:30:46 Then you had the second golden age of democracy in the late 20th century and the 21st century
    0:30:52 has been one era of backslide, fewer than 10% of the world’s peoples live in fully functioning
    0:30:53 democracies.
    0:31:01 So, absolutely, if Donald Trump becomes president, covered by immunity that the Supreme Court
    0:31:04 has given, it’s not just going to be four years.
    0:31:10 Even if Trump dies during that period, the whole Republican Party is now Trump’s Republican
    0:31:11 Party.
    0:31:14 Forget about mainstream, old-fashioned republics.
    0:31:17 They are all gone.
    0:31:22 And remember, democracy typically dies from within.
    0:31:28 The great Nobel Prize-winning novelist, Sinclair Lewis, wrote a novel decades ago called It
    0:31:34 Can Happen Here and the burden was it can happen here just as it happened to so many
    0:31:35 other countries.
    0:31:36 Ha!
    0:31:43 Do you think you’re on the Trump or Project 2025 enemies list?
    0:31:47 I have no idea, but it certainly wouldn’t surprise me.
    0:31:53 At one point, Trump really liked me when I was virtually alone and predicting his 2016
    0:31:54 win.
    0:32:00 I got a note on the Washington Post interview where I predicted his win and it said, “congratz
    0:32:05 professor, good call, and in big, sharpie letters, dial J. Trump.”
    0:32:08 But I haven’t heard from him.
    0:32:10 Let’s suppose you are on the enemies list.
    0:32:13 Would you be flattered or fearful?
    0:32:14 Probably be flattered.
    0:32:16 I’m too old to be fearful.
    0:32:21 Okay, I want you to complete this story.
    0:32:24 You and Nate Silver walk into a bar.
    0:32:26 Now finish the story.
    0:32:28 What happens in the bar?
    0:32:36 And that Silver apologizes to me for inaccurately predicting elections, what I haven’t, and
    0:32:38 said, “I’m getting off the wagon.
    0:32:41 I’m not doing polls anymore.”
    0:32:44 Okay, okay.
    0:32:50 Getting away from all the this usual mechagos that we’re in right now, but at the end of
    0:32:57 the day, Alan, what do you want to be remembered for besides being 10 for 11?
    0:33:04 I’d like to be remembered for making a contribution to our democracy, both through my analyses
    0:33:10 and advocacy, through my books and articles, and through my work as an expert witness at
    0:33:15 110 civil rights cases across America.
    0:33:21 At a highly educational, philosophical, intellectual level, can you just tell us about the ability
    0:33:24 of history to predict the future?
    0:33:31 Well, you can’t just naively draw up parallels between history and the future.
    0:33:32 But history is all we have.
    0:33:39 There are only rush light into the future, but you can’t just take it for granted.
    0:33:46 You have to do analysis, develop a model, develop a decision rule, and show that the
    0:33:52 model has worked both retrospectively and of course, most importantly, predictively.
    0:33:59 That’s why I say to all of these pundits and donors and Democratic officials and operatives,
    0:34:06 if you don’t have a successful track record in having a model that works over time, no
    0:34:08 one should listen to you.
    0:34:10 I promise this is my last question.
    0:34:16 So as of this moment, okay, as of this day in July, you’re predicting that Joe Biden
    0:34:18 would get reelected.
    0:34:19 Wrong.
    0:34:21 I really need to be clear about that.
    0:34:22 Okay.
    0:34:25 A lot of folks have misinterpreted me.
    0:34:28 I have not made a final prediction.
    0:34:34 I will make my final prediction after the Democratic Convention in oil.
    0:34:39 What I have said based on my system and shutting out all the rest of this really, that a lot
    0:34:43 would have to go wrong for Biden to lose.
    0:34:44 It could happen.
    0:34:46 But a lot would have to go wrong.
    0:34:52 But check back with me after the Democratic Convention for my final prediction.
    0:34:54 What could go wrong between now and August?
    0:34:56 Oh, a lot could go wrong.
    0:34:59 We could have an explosion of social unrest.
    0:35:03 We could have terrible reverses in the two wars.
    0:35:06 We could have RFK Junior really gain traction.
    0:35:09 I’m not saying any of those things are going to happen.
    0:35:13 I think they’re long shots, but those are the kinds of things.
    0:35:14 Okay.
    0:35:21 If you want to follow the keys in my analyses, check in at my live show every Tuesday and
    0:35:23 Thursday at 9 p.m.
    0:35:39 Eastern and you can find it by looking up at Alan Lickman YouTube.
    0:35:44 This interview was recorded on Friday, July 12th, 2024.
    0:35:52 I am recording this introduction on Saturday, July 13th, 2024, a few hours after the assassination
    0:35:55 attempt on Donald Trump.
    0:35:58 My God, we live in interesting times.
    0:36:04 I’m having difficulty not coming to the conclusion that we must be living in a simulation.
    0:36:07 You just cannot make this kind of stuff up.
    0:36:10 I hope you found this interview educational.
    0:36:15 I hope it gives you a different perspective on how to interpret polls and predictions
    0:36:18 for the presidential election of 2024.
    0:36:24 And when you watch people on TV, or YouTube, or TikTok, or wherever you get your news,
    0:36:29 just keep in mind what Alan said about how people are using polls and the quality of
    0:36:32 the information that polls communicate.
    0:36:33 Get out there and vote.
    0:36:39 I don’t think the debate made any Republicans turn into Democrats, and any Democrats turn
    0:36:41 into Republicans.
    0:36:45 This election is going to be decided by the undecideds.
    0:36:47 I hope you decide.
    0:36:51 It’s only the future of our country that’s at stake.
    0:36:55 Clearly, the baby boomers are not going to solve all the problems.
    0:36:57 It’s in your court.
    0:36:59 I’m Guy Kawasaki.
    0:37:01 This is Remarkable People.
    0:37:04 My thanks to the Remarkable People team.
    0:37:10 They turned this episode around really fast because things changed so rapidly in the presidential
    0:37:11 election.
    0:37:16 Kudos to Jeff C. and Shannon Hernandez, our sound design team.
    0:37:22 Thank you to Madison Nysemer producer, Tessa Nysemer researcher, and Fallon Yates, Luis
    0:37:25 Magana, and Alexis Nishimura.
    0:37:31 This is the Remarkable People team, and we are on a mission to make you remarkable.
    0:37:38 Until next time, mahalo and aloha, and remember to vote.
    0:37:48 [MUSIC]

    In this episode of Remarkable People, join host Guy Kawasaki as he engages with Allan Lichtman, the renowned political historian and predictor of presidential elections. Together, they explore Lichtman’s groundbreaking “Keys to the White House” model, which has successfully forecast presidential outcomes since 1984. Discover how Lichtman’s unique approach challenges conventional polling wisdom and gain insights into the current political landscape. Learn about the potential dangers facing American democracy and the importance of understanding historical patterns in predicting the future.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

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  • Mike Norton: Unlocking Happiness and Meaning Through Rituals

    AI transcript
    0:00:12 I’m Guy Kawasaki and this is Remarkable People.
    0:00:15 We’re on a mission to make you remarkable.
    0:00:21 I guess I say that for every episode so maybe that’s a ritual of mine.
    0:00:23 You’ll see what I mean soon.
    0:00:26 Helping me in this episode is Mike Norton.
    0:00:30 He is a professor of business administration at Harvard Business School.
    0:00:35 Prior to Harvard Business School, he worked as a post-doctorate fellow at the MIT Sloan
    0:00:39 School of Management and the MIT Media Lab.
    0:00:43 Mike’s research focused on behavioral economics and well-being.
    0:00:49 He has a particular emphasis on happiness and spending, income and inequality, the IKEA
    0:00:51 effect and rituals.
    0:00:57 He is the author of two books, first the Ritual Effect from Habit to Ritual, harnessing the
    0:01:01 surprising power of everyday action.
    0:01:05 Second book, Happy Money, the Science of Smarter Spending.
    0:01:08 He co-authored this book with Elizabeth Dunn.
    0:01:14 Mike was named one of the 50 people who will change the world by Wired Magazine in 2012.
    0:01:18 I’m Guy Kawasaki, relatively ritual free.
    0:01:27 This is Remarkable People and now here is the Remarkable Mike Norton.
    0:01:33 I took your quiz and I don’t know if you look at the people who submit results but holy
    0:01:37 cow I really suck in terms of rituals.
    0:01:40 I don’t know if I’m qualified to do this podcast.
    0:01:41 I think that’s better actually.
    0:01:45 We can talk about where you have them and maybe we can think about adding some fun ones.
    0:01:50 I got this email response basically that said you are a freaking loser.
    0:01:51 It didn’t say that.
    0:01:59 I said you have a lot of upside potential to add rituals to your life.
    0:02:04 I guess relative to most people I have very few rituals but I’m basically a very happy
    0:02:05 guy.
    0:02:07 What does this mean?
    0:02:11 Were there domains where you did feel like something resonated, where you had experiment
    0:02:12 with rituals a little bit?
    0:02:13 Not really.
    0:02:20 I think that in detail I’m trying to separate what’s a habit from a ritual from a superstition
    0:02:22 because it’s a fine line for me.
    0:02:31 I just wanted to prepare you for the fact that you have a very poor ritual guy interviewing
    0:02:32 you.
    0:02:35 I can’t say you’re being interviewed by a believer.
    0:02:41 I got to tell you when I started studying rituals I was very much in your camp of extremely
    0:02:47 skeptical about new age kind of stuff and this ritual is really something that we can
    0:02:48 use science to discover.
    0:02:50 I’m still probably low.
    0:02:55 If I took my own quiz I bet I’d be pretty low but I did find over the years a couple
    0:03:00 of domains where I actually realized I was doing it, especially with in terms of being
    0:03:02 a parent and the things we do with our kids.
    0:03:07 That was for me where it really kicked in in my own mind.
    0:03:12 We’ve had Julia Cameron on this podcast three or four times and every morning you write
    0:03:18 in longhand two or three pages and I’m like, “Holy god, I could never do that in a million
    0:03:19 years.”
    0:03:24 She has these artist dates and she has all this stuff but she’s the queen of creativity
    0:03:27 so who am I to argue?
    0:03:30 All you need is just very tiny pages and you can fill them very quickly.
    0:03:38 What’s the smallest index card that’s made?
    0:03:43 First, I want to back up because you are more than just a rituals guy so you’re also
    0:03:46 the IKEA effect guy.
    0:03:49 First of all, explain the IKEA effect.
    0:03:53 We had this observation based on ourselves but then on other people a few years ago
    0:04:00 that a lot of people have something in their house or in their apartment that is technically
    0:04:04 unattractive but they keep it around.
    0:04:05 The question is why?
    0:04:06 Sometimes it’s like a gift from somebody.
    0:04:10 You have to because it was your mother-in-law gave it to you but a lot of the time it was
    0:04:17 something that people made themselves like a mug or a watercolour or a coat rack or something
    0:04:21 that could have been when they were in high school, college could have been later.
    0:04:23 There was something that they put themselves into.
    0:04:27 They sculpted it, they hammered it, whatever it might be.
    0:04:29 The question was why do we keep these things around?
    0:04:34 You could buy a nicer mug than the one that I could try to make myself in a pottery class
    0:04:35 but what are we doing?
    0:04:36 Why do we have them around?
    0:04:39 On the one hand, you could say, “Yeah, you should just buy a nicer mug and have a better
    0:04:40 mug.”
    0:04:44 But on the other hand, these things can have a lot of meaning and value for us.
    0:04:48 When we put ourselves into something, it means more than just a mug.
    0:04:51 It means more than just a coat rack or whatever it is.
    0:04:52 It becomes part of who we are.
    0:04:57 We did the research really to show that even when we put together really boring products
    0:05:02 like we had people put together IKEA storage boxes, which is like the most boring possible
    0:05:07 product and yet even there when people put them together themselves, they say, “Yeah,
    0:05:09 but it’s my storage box.
    0:05:15 I made it and I want to keep it and they’ll pay us to keep them because it’s become something
    0:05:16 that’s really valuable to them.”
    0:05:21 I think my younger self would have said, “That’s a bias or something or a mistake or something
    0:05:22 like that.”
    0:05:27 My older self says, “What a great thing that we have that we can pour ourselves into
    0:05:32 something and then really get a lot of meaning and value out of it simply because we invested
    0:05:33 some effort.”
    0:05:37 And you don’t think it’s because people say, “My time is valuable.
    0:05:42 I have assembled the IKEA chair, so now that chair is more valuable.”
    0:05:45 That’s not the reason why.
    0:05:49 It’s a little bit of it, but for example, sometimes I’ll have executives, fancy accomplished
    0:05:55 executives, and I’ll ask them to put together Lego sets that are meant for three-year-olds.
    0:05:59 But you know the big Lego pieces, not the little Lego pieces for the older kids, but
    0:06:00 the really big ones.
    0:06:04 So, I’ll give these to these 50-year-old, 60-year-old people and have them put together
    0:06:06 like a Lego frog or something.
    0:06:10 It takes them a minute maximum.
    0:06:11 And they look at me like I’m insane.
    0:06:14 Why is this business school professor making us build Legos in class?
    0:06:16 And then I say, “Okay, we’re done with that.
    0:06:19 Can you please take them back apart and turn them in?”
    0:06:24 And there’s almost like an audible gas from the room.
    0:06:28 And people protectively go around their little frog or whatever, their little duck, whatever
    0:06:29 they made.
    0:06:33 And they really are upset that I’m going to take it away and take them back apart.
    0:06:35 And there’s something in that, right?
    0:06:37 These people could buy all the Legos in the world.
    0:06:40 It’s not a cost thing, obviously.
    0:06:44 It’s only after having made it that suddenly you look at it and you say, “This frog, there’s
    0:06:46 really something very special about this frog.”
    0:06:51 And so, I think it is partly we invest our time and energy into them.
    0:06:54 And then partly there’s just this, it’s mine.
    0:06:57 It’s more valuable now because it has part of me in it.
    0:07:02 And I’m amazing and great, therefore the things I make are also amazing and great.
    0:07:07 You can think of our kids as being an example as well, where we put a lot of time and effort
    0:07:13 into them and we come to think they’re really, really extraordinary.
    0:07:18 This wasn’t the senior management team of Tesla, right, when you gave them the little
    0:07:19 Legos.
    0:07:24 But what would go through my mind is my time is valuable.
    0:07:30 So if it’s already made by somebody else, it’s more valuable than if I made it because
    0:07:35 I’m not wasting my time, but that’s the opposite of what you found.
    0:07:36 Completely.
    0:07:40 And what’s so interesting is that beforehand, we get it right.
    0:07:43 In other words, beforehand, if I say, “Hey, do you want to take some time putting together
    0:07:47 this storage box, or do you want to pay an extra dollar so that somebody else puts it
    0:07:48 together?”
    0:07:52 People say, “Oh my God, I absolutely can’t have the other person put it together.
    0:07:54 I don’t have time for this, I’m busy.”
    0:08:00 It’s only having done it that we then say, “Now I’m in love with my box.”
    0:08:03 And it’s funny because we get it, I don’t know, right or wrong.
    0:08:08 We’re closer to being on target beforehand when we say, “Yeah, I’m a busy guy, I don’t
    0:08:09 have time to do this.
    0:08:10 Let’s have somebody else do it.”
    0:08:14 That’s why we pay for products that are already put together so we don’t have to do it.
    0:08:20 And only after the fact that we start to say, “Wow, my box is just so beautiful and wonderful.”
    0:08:26 And I think it’s funny because on the one hand, it’s wise to protect your time and have
    0:08:30 someone else build things, they’re probably better at it than you anyway.
    0:08:34 On the other hand, if you’re surrounded by nothing that you made yourself, you’re leaving
    0:08:39 a little bit of value and happiness on the table because it’s nice to be surrounded by
    0:08:41 the things that we’ve created.
    0:08:44 It’s nice to be surrounded by things our kids have created as well.
    0:08:48 They’re not the highest quality watercolor, but they’re from our kids, so they’re very
    0:08:49 magical and special.
    0:08:54 It’s the same with ours, it’s not the best watercolor, but it’s a little bit more interesting
    0:08:55 and valuable to me.
    0:09:03 But honestly, I can understand valuing someone you love made more than I can, valuing something
    0:09:04 I made.
    0:09:10 But now, is there no such thing as the task rabbit effect where I went through the trouble
    0:09:16 of finding the task rabbit and had it assembled so it’s worth more to me now?
    0:09:21 We do see, actually with my colleague at HBS, Ryan Buell, does research on what happens
    0:09:25 when companies make their processes transparent to customers.
    0:09:30 For example, you can think about Kayak, where when you do a search for a flight on Kayak,
    0:09:32 it’ll show you the work it’s doing.
    0:09:36 It’ll say, “Now we’re looking through American, now we’re looking through United.”
    0:09:38 And other websites, they don’t show you that, they just say, “We’re looking,” and then
    0:09:39 they give you the results.
    0:09:44 And it turns out that when you see the work that a website is doing, you think that it’s
    0:09:47 doing a better job finding the things that are really good for you.
    0:09:50 We did some funny experiments with online dating, for example.
    0:09:53 So if you put in your, “I want people this height and this religion and these hobbies,”
    0:09:59 or whatever, most websites immediately kick you out hundreds of faces right away without
    0:10:00 any work.
    0:10:03 It doesn’t look like they did any work, so you think, “Well, these can’t be any good.”
    0:10:06 And we’ve done it where we say, “Now we’re looking for people who are in your height
    0:10:07 range.
    0:10:11 We’re looking for people who like volleyball, whatever it is that you care about.”
    0:10:14 And again, you’re going to get the same results at the end, but by showing the work that the
    0:10:19 website is doing, people say, “That’s a more thorough search and I trust the results more.”
    0:10:24 And you’re exactly right, that there is something to seeing work done on our behalf that also
    0:10:27 is really attractive and really valuable to us as well.
    0:10:33 So, Mike, I think you have come up with the explanation of why we have political party
    0:10:34 conventions.
    0:10:39 Because we’re thinking, “Oh, those libertarians, they’re looking at Kennedy, they’re looking
    0:10:43 at Trump, and then they picked this guy, so really they invested a lot of time, so it’s
    0:10:44 a better choice.”
    0:10:45 Completely.
    0:10:50 I think a lot of employees feel like a lot of meetings at work are, the decision’s already
    0:10:55 made, but we should act as though we’re doing due diligence and considering it carefully
    0:10:57 so that people will think we made a good decision.
    0:11:06 Okay, so now, based on this, is there a danger that God forbid Apple or Canva makes their
    0:11:14 computers or their website, design websites, so easy, so automatic, so generational AI that
    0:11:20 they actually shoot themselves in the foot and people feel less accomplished by using
    0:11:24 something that’s so easy to use or AI generated or something?
    0:11:31 It’s so funny because as a general design principle, of course, easier is better.
    0:11:35 Nobody wants to engage with things that are too hard or too confusing, so the principle
    0:11:39 is almost always true, but there are these exceptions to it.
    0:11:43 In fact, one of the ideas for this research came from locksmiths.
    0:11:47 We talked to this locksmith who said when he was bad at his job, when he first started
    0:11:51 out, he wasn’t any good at it, so you’d call him up and say, “I’m locked out of my house.
    0:11:52 Can you get me in?”
    0:11:56 And he would take an hour, he’d be swearing and sweating and trying to get in the door
    0:11:58 and he couldn’t do it or were to break the door and everything.
    0:12:01 And then at the end of that, he’d say, “You need to pay me,” and people would pay him.
    0:12:06 And he said that as he got better and better, and this guy was really good at his job, he
    0:12:10 said, “But you can almost just walk up to your door and with one tool, poke the lock
    0:12:12 and the door would open.”
    0:12:13 And then he would ask for the money.
    0:12:18 People would say, “I’m not going to pay you, you didn’t do anything.”
    0:12:23 And he was saying, “No, I have all this expertise and practice and thought in my past that made
    0:12:27 it so easy for me, but if all we see is the seamless…”
    0:12:30 We said, “I don’t think you did anything at all, I’m not going to pay you.”
    0:12:33 And so there is this thing with websites and with companies as well, where if everything
    0:12:38 seems so effortless and seamless, it might feel like you’re not actually doing any work
    0:12:43 on my behalf, you’re kind of half-assing it, and therefore I might value it more if you
    0:12:48 a little bit pulled back and showed me some of the things that are happening underneath
    0:12:49 the hood.
    0:12:55 But showing you what’s happening underneath the hood is not the same as making you do
    0:12:56 something, right?
    0:12:57 So which is it?
    0:13:03 If chatGPT said, “Okay, now we’re searching through five billion syllables to add for
    0:13:09 the next thing,” so what is it that you did something or that you’re seeing what’s happening?
    0:13:16 It’s a combination actually, so we can show that seeing work being done for you, people
    0:13:20 find that very attractive, and with the Ikea effect we can see that sometimes when I put
    0:13:23 in my own work, it enhances the value of things as well.
    0:13:28 So when we work with companies, we’re actually trying to think of the balance between the
    0:13:31 first design principle of seamless and easy, because that’s always important to keep in
    0:13:36 mind, but then what work are we going to show that we’re doing and what work are we going
    0:13:39 to ask from the customer that they’ll have to do on their end?
    0:13:40 What’s the right balance?
    0:13:45 And of course we have to test to find the right balance between these different principles
    0:13:50 so that we get an experience where people say, “I own it a bit because I had to do a
    0:13:51 little bit.
    0:13:55 I trust that company a lot because I saw something that they were doing for me, but
    0:14:00 it wasn’t so hard and didn’t take so much time that I left the website entirely.”
    0:14:04 I’m the chief evangelist of Canva and I’m going to mention this to the CEO of Canva
    0:14:12 that literally with generational AI in particular, we could make things too easy and therefore
    0:14:15 less perceived value.
    0:14:16 For sure.
    0:14:17 That’s what we see in our research.
    0:14:21 Now, if you show people what you’re doing for an hour and a half and they’re expecting
    0:14:24 a one-second transaction, now you’ve gone too far.
    0:14:29 We’re always thinking in this context, what is the right amount of time to have people
    0:14:30 look and see what’s happening?
    0:14:36 With search, for example, we’re accustomed to 0.002 seconds of search, so if we said
    0:14:39 on Google, “Hey, now we’re looking through this, now we’re looking through that,” people
    0:14:43 would be very upset because they’re accustomed to that kind of speed.
    0:14:48 But with new services, actually, there’s a little more latitude on how long people think
    0:14:50 the service should take.
    0:14:54 Those are places where you can have a little bit of flexibility in saying, “Let’s show
    0:14:57 them a little bit of what’s happening and see if we can.”
    0:15:00 By the way, we always say, “Show them really what’s happening.”
    0:15:05 Not pretend that we’re doing some work, but actually genuinely be transparent about what
    0:15:06 you’re doing.
    0:15:09 Some companies have taken this in a different direction, which is, “Let’s pretend that
    0:15:11 we’re showing them the work we’re doing.”
    0:15:12 I don’t endorse that.
    0:15:15 I don’t endorse that you really are doing work for customers.
    0:15:18 They’re not appreciating it because they don’t see it.
    0:15:22 Sometimes engineers are frustrated because they’ve done all this cool stuff and customers
    0:15:23 don’t care about it.
    0:15:26 It’s a way to show a little bit of all this work that was done very, very quickly because
    0:15:37 we’re so impatient, giving it a little more value.
    0:15:44 Do you think you could make the argument that people will find traveling by car less satisfying
    0:15:50 if it’s full service and you just jump in your car and you put in a location and it
    0:15:55 goes, it’s fully autonomous, not that Tesla or anybody is close to that?
    0:15:56 Am I hallucinating?
    0:16:02 Could travel be less rewarding because you’re literally just sitting there doing nothing?
    0:16:07 It’s funny because years ago, we did a project with a company that designed Honeymoons for
    0:16:12 holes, which is psychologically a fascinating thing to design because Honeymoons, you find
    0:16:15 out about an X you didn’t know about, all this stuff happens on Honeymoons, that’s really
    0:16:16 great.
    0:16:19 We were working with them to design the optimal Honeymoon.
    0:16:23 You can think about what’s the right length of the Honeymoon, how far should you go, all
    0:16:26 of these decisions that people make for their Honeymoon.
    0:16:28 One of the things that we said, and by the way, after this, they said we’re not working
    0:16:33 with you anymore, but one of the things that we said was why don’t we insert some really
    0:16:38 hard unexpected things in the process, like you miss your flight.
    0:16:41 We make every single couple miss one of their flights.
    0:16:46 The reason is when you ask people later about their Honeymoon, they don’t remember much
    0:16:48 of it, but they’ll remember the things that went wrong.
    0:16:52 They’ll say, “Oh my God, when we got there, this hotel room was so terrible, we had to
    0:16:54 switch to another hotel.”
    0:16:57 If they got there and the hotel was fine, later they say, “I don’t remember the hotel
    0:16:58 at all.”
    0:17:00 If they’re going to miss their flight and they have to run through the airport, they
    0:17:04 remember it as the two of them working together to sprint through the airport to try to get
    0:17:05 their flight.
    0:17:09 I was saying, “Let’s design them in, actually, to give people these cool experiences.”
    0:17:15 Again, the company said, “You’re fired, but in principle, you can think about that.
    0:17:19 How much should we make people work in the process of making things too easy for them
    0:17:24 to create not more or less value necessarily, but a different kind of value, a different
    0:17:28 kind of experience by engaging them in these different ways?
    0:17:31 Oh man, my head is exploding here.
    0:17:36 This is contrary to everything I learned from Steve Jobs.
    0:17:38 Oh my goodness.
    0:17:46 Let me save the record on balance, I’d go with him over me.
    0:17:48 So now let’s get to the ritual effects.
    0:17:51 So first of all, give us the gist.
    0:17:53 What is the ritual effect?
    0:17:57 I’m a behavioral scientist and a lot of what people like me do is try to help people have
    0:17:59 better habits.
    0:18:00 We all want to have better habits.
    0:18:04 We want to exercise and eat right and all the things that are good habits.
    0:18:08 And I’ve done research to try to help people have better habits, including myself.
    0:18:14 But at some point, I started to think, “Is a life of perfect habits a really amazing
    0:18:15 life?”
    0:18:19 Imagine starting today for the rest of our life, you and I had perfect habits every
    0:18:20 single day.
    0:18:21 We never deviated.
    0:18:23 We always got up at this time.
    0:18:24 We always exercised.
    0:18:25 We always ate this.
    0:18:27 If people said, “Do you want to go out for drinks?”
    0:18:28 He said, “Absolutely not.
    0:18:31 I have to do this run at this time every single day.”
    0:18:34 After years of that, I don’t know if you’d look back and say, “You’d be super healthy.”
    0:18:38 I don’t know if you’d look back and say, “What a rich and interesting life I had thanks
    0:18:40 to my perfect habits.”
    0:18:45 And so that really started to make me think, “Are we leaving a lot of other things on
    0:18:51 the table by focusing so much on optimizing our habits and optimizing our steps and optimizing
    0:18:52 everything else?”
    0:18:56 And for me, that’s where rituals come in, because they’re just like habits are everyday
    0:18:58 things often.
    0:19:03 Little rituals are everyday things as well that can enhance our emotional experiences,
    0:19:05 change how we’re feeling, change what we’re thinking.
    0:19:09 And we’re going to do the same thing every day, but rituals in the middle of them can
    0:19:13 actually make things have a bit more emotional resonance.
    0:19:17 And rituals produce a crazy array of emotions in us.
    0:19:20 So we use rituals for weddings and for funerals.
    0:19:24 We use them to amp ourselves up and we use them to calm ourselves down.
    0:19:27 They’re this tool that we have, and this is why it got so exciting, at least for me.
    0:19:33 There’s this tool that we have that can generate really, really different experiences for us,
    0:19:36 almost like a hack in a sense to generate these different emotions.
    0:19:41 And for me, it’s not that, of course, good habits are good, but on top of good habits,
    0:19:47 I think you want to have rich emotional experiences connecting to other people in meaningful ways.
    0:19:53 And rituals are one of the ways that humans forever, since we have recorded history, have
    0:19:57 coped with life and dealt with wanting to have an interesting rich life.
    0:20:04 Now, you say in the book that a habit is focused on the what, and a ritual is focused on the
    0:20:06 how.
    0:20:10 But what I don’t understand is like, what’s the dividing line?
    0:20:11 And I’ll give you an example.
    0:20:15 Every morning I wake up and I have one cup of coffee.
    0:20:23 I have one slice of whole wheat toast with peanut butter and half a banana.
    0:20:24 Almost every morning I do that.
    0:20:28 So now, is that a habit or is that a ritual?
    0:20:29 Let me ask you a question.
    0:20:32 So if I said tomorrow, can you switch it up a little bit?
    0:20:34 Could you do a different kind of toast?
    0:20:35 What would you say?
    0:20:37 I would not like it.
    0:20:38 Why?
    0:20:43 Because I am convinced myself that in order to have a healthier lifestyle, I need higher
    0:20:47 fiber and higher fiber is the whole wheat toast, not white bread.
    0:20:48 Okay.
    0:20:50 What about instead of a banana, something else?
    0:20:53 I don’t know what else tastes good with peanut butter.
    0:20:54 What am I going to put apples on it?
    0:20:55 I’m going to put kale.
    0:20:56 What am I going to do?
    0:20:57 I mean.
    0:21:02 So these are fantastic examples because many people will say, what difference does it make?
    0:21:06 I have this thing I do in the morning for sure, but I don’t care.
    0:21:07 It’s very flexible.
    0:21:09 I can have apples that’s fine with me as well.
    0:21:13 And other people say, no, I want to do it the way that I do it.
    0:21:17 So it’s not just what I’m doing, but how I’m doing it.
    0:21:21 The silliest example is literally we ask people in the morning, do you brush your teeth first
    0:21:25 and then shower or do you shower and then brush your teeth?
    0:21:27 About half of people do each of the orders.
    0:21:30 I mean, these are the silliest, most mundane things that we do.
    0:21:33 But the key question is if we say, will you do it differently tomorrow?
    0:21:37 If you’re somebody who brushes your teeth first and then showers, will you try showering
    0:21:38 and then brushing your teeth?
    0:21:40 Half of people say, sure, no problem.
    0:21:41 Why would I care?
    0:21:45 And half of people say, no, I say why.
    0:21:47 And they say, I’d feel weird.
    0:21:48 I’d feel off.
    0:21:50 I wouldn’t feel ready for my day.
    0:21:51 And that’s the how.
    0:21:52 Right?
    0:21:53 So the habits are the what?
    0:21:54 I got to shower.
    0:21:55 I got to brush my teeth, check them off to live.
    0:21:59 I don’t care when I don’t care what order, how it starts to be.
    0:22:02 And again, it’s deliberately a silly, trivial example.
    0:22:06 As soon as you start to care about the order in which things are done or you’re stuck on
    0:22:11 bananas, even though in theory, apples might be just as good, but it’s my thing.
    0:22:13 You know, this is how I do it every day.
    0:22:14 It feels right to me.
    0:22:16 It feels good to me.
    0:22:20 That’s when things go from kind of a dry, unemotional habit to having a little more
    0:22:23 in them, a little emotion, a little bit of meaning.
    0:22:26 Now I don’t mean rituals like people in robes with candles chanting, you know, that’s like
    0:22:29 further down the continuum, obviously.
    0:22:33 But I mean just even in our everyday lives, we have these little practices that we often
    0:22:38 come up with ourselves, that come to have more meaning and more emotional resonance
    0:22:39 for us.
    0:22:42 And for me, that’s what’s exciting because it means we can play with rituals in everyday
    0:22:45 life and change our emotional experiences.
    0:22:53 But so you’re not saying that a ritual cannot have rational, scientific value.
    0:22:55 It can, right?
    0:22:56 For sure.
    0:22:59 We can see in the research that even just subjectively, when people have their morning
    0:23:04 routine that they like to do, and they have to do it in this order and in this way, they
    0:23:08 will say, “I feel ready to start the day.”
    0:23:12 And if they get interrupted, like their kid comes in and disrupts the order of their ritual,
    0:23:15 they will say, “Now I’m going to feel off all day.”
    0:23:18 And of course, what we can do is measure that on a scale, right?
    0:23:19 How ready do you feel for your day?
    0:23:23 And we can see that people who enact it the way they like feel more ready for their day.
    0:23:28 So we can actually measure the impact of these things on our emotional state.
    0:23:33 You’re going to get deep into my psyche probably deeper than you want to, but before I go surfing
    0:23:41 and I surf almost every day, I have gotten into the habit/ritual of putting pledge on
    0:23:46 the bottom of my surfboard because I am convinced that with pledge, there’s less friction so
    0:23:48 I can surf better, okay, now.
    0:23:55 So let’s say that it’s a ritual and a habit for me right now, but now if somehow some
    0:24:00 physicist or some scientist, a guy, you know, we did a study and pledge on the bottom of
    0:24:07 a surfboard does not affect the ability to slip through the water or paddle at all.
    0:24:11 And if I still insist on doing it, then it’s a ritual.
    0:24:16 But if I can just say, “Okay, you’re right, I’m not going to put pledge anymore,” then
    0:24:17 it was a habit.
    0:24:19 Is that the right way to look at it?
    0:24:21 That is a useful way to think about it.
    0:24:27 And another way which is related to that is, did you try every possible substance in the
    0:24:30 world in a rigorous fashion to land on pledge?
    0:24:34 Or did pledge just kind of happen and now you’ve been sticking with pledge for a very
    0:24:35 long time?
    0:24:38 Was there a process by which you tried?
    0:24:42 So we try things out and they seem to work and then we say, “I’m going to do this every
    0:24:46 day for the rest of my life and I’m never going to try anything else.”
    0:24:49 Maybe if a scientist says, “Hey, you got to try something else,” but that’s part of
    0:24:50 it as well, right?
    0:24:52 There’s nothing wrong with putting pledge on your surfboard.
    0:24:54 It’s a totally fine thing to do.
    0:24:59 But our belief in them, the feeling that they give us, is sometimes more than the evidence
    0:25:02 that we have at hand.
    0:25:04 I would imagine the smell actually matters to you.
    0:25:08 I would imagine that when you smell pledge, even when you’re not surfing, now it brings
    0:25:13 up the idea of surfing and it’s probably like a very positive experience for you to spray
    0:25:15 pledge, which is crazy in and of itself.
    0:25:19 Yeah, but somebody’s going to send me an email that says, “The chemicals in pledge
    0:25:24 are destroying the coral reef,” so you’re actually doing something very bad, guys.
    0:25:32 So continuing with this incredible pledge example, let’s say that one day just for kicks, I put
    0:25:35 pledge and I have a great surf session.
    0:25:38 So now I am convinced that pledge is good luck.
    0:25:44 So how do I separate ritual from superstition from habit?
    0:25:49 I think superstitions for me anyway are one type of ritual.
    0:25:55 So if you think of rituals the way we use them throughout our lives, a wedding for example
    0:25:58 is a ritual, but not really related to a superstition.
    0:26:03 It’s a ceremony that we use to bring families together and bring couples together.
    0:26:09 So some rituals are in the service of things very unrelated to luck, in a sense.
    0:26:14 And then some rituals like superstitious rituals are specifically targeting the feeling that
    0:26:17 we’re going to be lucky or not.
    0:26:20 Funerals we’re targeting are feeling of grief and trying to feel better.
    0:26:25 Weddings we’re targeting are feelings of connection, we’re trying to feel love.
    0:26:28 Sometimes especially in sports endeavors, the feeling that we’re going for with our
    0:26:30 rituals there is good luck.
    0:26:33 It’s a wonderful feeling to feel lucky.
    0:26:37 And one of the ways that we do it is with these little superstitious rituals.
    0:26:40 We’re also sometimes, if you think even with superstition, sometimes we’re trying to get
    0:26:44 good luck and sometimes we’re trying to ward off bad luck.
    0:26:49 So we’re very flexible actually in how we, even within superstitious rituals, we’re using
    0:26:52 them for different purposes there as well.
    0:26:54 Sometimes if I do this, we’ll win.
    0:26:57 And sometimes if I don’t do this, something terrible is going to happen.
    0:27:01 Even within there, they’re already being used for these multiple purposes, which I always
    0:27:03 have found so fascinating.
    0:27:10 But what if a superstition invokes a self-fulfilling prophecy in the sense that, okay, so now I
    0:27:15 have this superstition that I put pleasure on the bottom of my surfboard.
    0:27:19 And now that I’ve done the pleasure on the bottom of my surfboard, I truly believe that
    0:27:20 I can catch every wave.
    0:27:23 So I try more waves and I try harder.
    0:27:26 So can’t it be a placebo effect?
    0:27:28 Isn’t that a positive thing then?
    0:27:34 I think so for me, a very skeptical version of me would say, these are irrational, putting
    0:27:36 pledge on the bottom of your, I mean, what are you talking about?
    0:27:39 You don’t have any evidence that works, why would you ever do that?
    0:27:44 But a version of me that’s like a human being would say, no, in fact, when we engage in
    0:27:50 these practices, they can in fact change the way we behave for sometimes for the worst,
    0:27:51 but also for the better.
    0:27:56 People before a big presentation, they say, what I do is I go into a bathroom and check
    0:27:58 under the stalls to make sure nobody’s there.
    0:28:03 And then I shout at myself in the mirror, you’ve got this, you can do this, Mike.
    0:28:06 And on the one hand, you could say, that doesn’t make any sense to do it all.
    0:28:09 But to your point, we don’t have a magical way to calm down.
    0:28:14 If scientists had said, hey, if you’re feeling anxious, all you need to do is snap one time
    0:28:16 and all your anxiety will be gone.
    0:28:19 And then people said, well, I go into the bathroom and shout at myself in the mirror.
    0:28:23 I would say, don’t shout at yourself in the mirror, snap.
    0:28:27 For you to say, I want to challenge myself today on the water.
    0:28:30 We don’t have perfect ways to get you in that mindset.
    0:28:35 And so one of the things that we use are rituals to bring these emotions out of us.
    0:28:40 And again, skeptically, you could say, but they’re not real, but they’re very real in
    0:28:41 our felt experience.
    0:28:45 And they can also prompt us to do things and try things and have different experiences
    0:28:46 in life.
    0:28:51 So the bottom line is it’s okay for me to keep putting pleasure on my surfboard.
    0:28:59 I was going to say, try no pledge tomorrow and see what happens, but either way, when
    0:29:07 does a ritual cross into being OCD, excessive, compulsive behavior?
    0:29:14 This is such an important question because the book that I wrote is not one that says
    0:29:18 add more rituals and you’ll have a perfect life, but isn’t like, here’s the seven key
    0:29:22 rituals and if you do them all the time, you’re going to be happy because rituals provoke
    0:29:25 emotion in us.
    0:29:27 Sometimes the emotions are positive and great.
    0:29:31 And sometimes the emotions are not great, actually, that they can cut both ways when
    0:29:32 we’re engaged in rituals.
    0:29:37 Even with silly, again, showering and brushing your teeth in the morning, people say, if
    0:29:39 I do it the way I like it, I feel really good.
    0:29:42 But if I can’t do it the way I like it, I feel worse.
    0:29:45 So even there, there’s like a risk and reward with ritual, right?
    0:29:50 Yes, they can pay off, but yes, also they can be harmful.
    0:29:53 And the case that I think is most important to think about is the one that you’re raising,
    0:29:58 which is something like obsessive compulsive disorder, where often what we’re doing with
    0:30:02 rituals is we’re doing it in the service of something else.
    0:30:06 I’m yelling at myself in the bathroom mirror in the service of then leaving the bathroom
    0:30:10 and going to give a talk or give a presentation or lead a meeting.
    0:30:13 Or in the morning, doing my morning thing in order to feel good about leaving the house
    0:30:15 and get started at work.
    0:30:20 And what can happen with obsessive compulsive disorder is we lose the link between the ritual
    0:30:22 and the in order to.
    0:30:26 So something like, for example, if I leave my house and I double check that it’s locked
    0:30:31 before I leave, I’m doing that in order to feel good that my house is locked for the
    0:30:33 rest of the day so I can get on with my day.
    0:30:37 In obsessive compulsive disorder, what can happen is the checking of the lock becomes
    0:30:39 the goal.
    0:30:44 I lose the idea that I was checking it in order to then go to work and now I’m checking
    0:30:46 it in order to check it.
    0:30:51 And that’s when they can start to be problematic is when the ritual interferes with the very
    0:30:53 thing that we were trying to accomplish.
    0:30:59 If I stay in the bathroom shouting at myself for the entire length of the meeting, not good.
    0:31:03 So we know in a sense, yes, they’re good, but they have to be limited in time.
    0:31:06 And they have to be, again, in the service of something else.
    0:31:09 And we see that they’re starting to interfere.
    0:31:12 I’m not a clinical psychologist, but that’s when a clinical psychologist would say, maybe
    0:31:16 we need to think about pulling back because they’re getting in the way of your other goals
    0:31:17 that matter to you.
    0:31:22 Mike, I gotta tell you, there have been many times that I’m in my car, I’m driving down
    0:31:26 the driveway and I go back in the house to check if the stove is on.
    0:31:29 I have absolutely done that.
    0:31:36 I figured out one gimmick that helps me cure that is I take a picture of the stove so that
    0:31:40 I can look at the stove’s picture in the car.
    0:31:43 I don’t have to get out and go look at it.
    0:31:44 I love this.
    0:31:47 This is like my favorite thing I’ve ever heard in my life.
    0:31:49 In one sense, what a bizarre thing to do.
    0:31:52 On the other hand, what an amazing solution to this problem, right?
    0:31:58 Which is you’re trying to get the checking feeling so that you can go have a great day
    0:32:02 and you solved it rather than going back and back and back.
    0:32:05 You solved it by doing this other thing to get yourself out of the house.
    0:32:10 Someone might say taking a picture of your stove is a very unusual thing to do.
    0:32:15 Maybe it is, maybe it isn’t, but for you, it’s helping you finish this ritual so that
    0:32:21 you can get on with your day, so that you can go surfing with your play.
    0:32:28 I have more pictures of a stove than anybody.
    0:32:32 Lock or new and pledge should sponsor this podcast.
    0:32:33 Oh my God.
    0:32:37 I thought by the way you said you didn’t have any rituals, but now we’re uncovering.
    0:32:38 We’ve got a lemon pledge ritual.
    0:32:41 We’ve got a picture of the stove ritual.
    0:32:45 It’s funny actually to chat with people because I thought I didn’t have any either when I
    0:32:46 started.
    0:32:50 The more you think about your life and the things that we do, often, not always, but
    0:32:54 often people will uncover, “Oh, actually, with my family, we actually start dinner
    0:32:55 like this.”
    0:32:59 Or, “Y’all, with my team at work, we always something something,” and I like that aspect
    0:33:03 of rituals as well, that often they’re already there a little, but we haven’t owned them
    0:33:04 or noticed them.
    0:33:10 So I think, I’m not certain, did Katie Milkman recommend me to you?
    0:33:11 I think she did.
    0:33:12 Is that the connection?
    0:33:13 Yep.
    0:33:16 So the next time Katie Milkman, you say, “Katie, I had really innovative solution.”
    0:33:21 And he takes a picture of his stove, so now that is so much better than going back in
    0:33:22 the house.
    0:33:23 Look at Katie.
    0:33:26 Thank you very much for introducing me to guys.
    0:33:27 Okay.
    0:33:32 Katie is so smart and so creative that she will somehow turn that into an amazingly important
    0:33:35 research project that will blow everybody’s mind.
    0:33:41 She is so talented that she can take anything and get such insight into humans out of it.
    0:33:42 It’s so impressive.
    0:33:46 She’s going to get access to the universe of Google photos and look for pictures of
    0:33:52 stoves and, you know, are stoves represented more in Google photos than should randomly
    0:33:53 occur?
    0:33:54 Okay.
    0:33:59 And then she’s going to win a MacArthur Fellowship for this and she’s going to forget all about
    0:34:00 us.
    0:34:01 Yeah.
    0:34:02 Okay.
    0:34:04 Well, she will.
    0:34:06 Up next, unremarkable people.
    0:34:11 We asked romantic partners, we say something like this, “Do the two of you have anything
    0:34:16 that is special to you that kind of shows you who you are that you make sure to do every
    0:34:19 so often and regularly?”
    0:34:21 And most couples, two-thirds to three-quarters of couples say, “Yeah, we do.”
    0:34:26 And they say the cutest little thing, like this one couple said, “Every time before we
    0:34:29 eat, we clink our silverware together.”
    0:34:38 That was just their little thing that they did every time they ate.
    0:34:40 Thank you to all our regular podcast listeners.
    0:34:43 It’s our pleasure and honor to make the show for you.
    0:34:49 If you find our show valuable, please do us a favor and subscribe, rate and review it.
    0:34:56 Even better, forward it to a friend, a big mahalo to you for doing this.
    0:35:01 You’re listening to Remarkable People with Guy Kawasaki.
    0:35:07 Has there been any sort of correlation, scientific, this is people with rituals do better?
    0:35:10 It depends on the domain of life in a sense.
    0:35:14 One of the things that happened with this research was we started studying rituals in
    0:35:18 a domain and then we would talk to people and they would say, “Hey, did you ever look
    0:35:21 at rituals over here?”
    0:35:22 And we would say, “Well, no.”
    0:35:23 And then we’d work on that.
    0:35:26 So people would say, “We were studying grief for grieving rituals, for example.”
    0:35:30 And then someone would say, “Hey, did you ever study rituals in romantic couples?”
    0:35:31 And we’d say, “Well, no.”
    0:35:32 And then we’d go over there and study that.
    0:35:34 And then they’d say, “Well, did you ever study them in teams at work?”
    0:35:35 And we’d say, “Well, no.”
    0:35:36 And then we’d go over there and study that.
    0:35:39 And then they would say, “Well, did you ever study them over here?”
    0:35:40 And we’d say, “Oh, no.”
    0:35:41 And then we’d study them over there as well.
    0:35:43 Families have a lot of rituals.
    0:35:49 We use them to savor our experiences, our birthday cakes and saying cheers when we clink glasses.
    0:35:51 They’re all over the place in our lives.
    0:35:57 And we do see in the research that very often we’re using them to produce some kind of emotion
    0:35:58 with funerals.
    0:36:00 We’re trying to feel a little bit less sad with weddings.
    0:36:04 Again, we’re trying to feel happy, all these different emotions.
    0:36:08 And we do see in the research that often the emotion that we’re looking for with them,
    0:36:10 we can produce it with rituals.
    0:36:13 And not just boring everyday emotions, but really important.
    0:36:18 If you think about the emotion of awe, for example, the feeling of awe, very, very rare
    0:36:22 that we have that you could go to the Grand Canyon and you feel a sense of awe looking
    0:36:23 at the Grand Canyon.
    0:36:26 I don’t have time to drive there every day, so how do I get awe?
    0:36:33 If you look at the human experience, rituals are often involved in producing a feeling
    0:36:34 of awe.
    0:36:36 Religious rituals, but other kinds as well.
    0:36:43 So we’re using these rituals to produce an insane range of emotions in ourselves.
    0:36:44 And we can use other things to do that.
    0:36:47 Also, we could take drugs, we could see a horror movie.
    0:36:49 We can do whatever we want to produce emotions.
    0:36:54 But these rituals are one of the things that humans have always turned to and continue
    0:36:58 to turn to when they’re looking to change their emotional state.
    0:37:03 I feel a sense of awe when I see the picture and all the burners are off on my stove.
    0:37:06 I just want you to know that.
    0:37:10 So now, let’s say people are listening to this and they say, “Okay, you know, Mike,
    0:37:11 I am sold.
    0:37:15 I mean, rituals are going to add more to my life, so how do I start?”
    0:37:19 Yeah, so you mentioned, so the first thing is, I think about taking a ritual inventory.
    0:37:21 So you took the quiz.
    0:37:26 If you go to michaelnordan.com, it’s a very boring, not interesting website.
    0:37:31 However, there’s a thing that says quiz, a good quiz, you can take this rituals quiz
    0:37:32 that we developed.
    0:37:33 It’s a really interesting part.
    0:37:38 And across domains of life, like work and relationships with grief, you just get a quick
    0:37:41 sense, very brief quiz, but we just ask you, “Do you do them in this domain?
    0:37:43 Do you do them in this domain?”
    0:37:47 And at the end, you got a very insulting email, which I’m like, but you get a feedback email
    0:37:51 that says, “Hey, you use them a lot with friends and family, but you don’t use them
    0:37:54 as much with work or something like that.”
    0:37:57 So first off, there’s the recognition of where they’re already playing a role.
    0:38:01 As we talked about earlier, you know, that you’ve been doing, that you see lemon pledge,
    0:38:05 you’ve been doing it and it means something different now, that’s step one.
    0:38:09 And then step two is if there’s domains where you’re not using them, you can think about
    0:38:10 experimenting.
    0:38:12 You can think about, maybe I’ll try one in this domain.
    0:38:16 So for me, for example, we use them at holidays, but we weren’t using rituals every day in
    0:38:18 my family.
    0:38:22 So we decided we’d do a ritual at the beginning of every dinner, which is everyone says something
    0:38:23 they’re grateful for.
    0:38:24 That’s it.
    0:38:25 It’s very quick.
    0:38:29 It’s only three of us, so it doesn’t take that long, but we make sure that we do it
    0:38:31 every single night.
    0:38:35 And the reason we’re doing that is because that’s a value that’s really important to
    0:38:40 us and we want our daughter to think about that value as well, that we should be grateful
    0:38:41 for what we have.
    0:38:45 And so we’re saying as a family, this is something that matters to us.
    0:38:49 And we could do it whenever we wanted, but we wouldn’t unless we had it in place as a
    0:38:52 ritual at the beginning of every dinner.
    0:38:56 So when you try them out and you repeat them, they’re almost like commitment devices to
    0:39:01 make sure that you keep engaging with this over time.
    0:39:04 And it could have been the case that the gratitude thing was stupid and we said after
    0:39:06 a week, let’s not do that anymore.
    0:39:09 And that’s okay if a particular thing doesn’t work for you.
    0:39:13 But I love the idea of experimentation with them to see where they might play a role where
    0:39:15 they’re not currently in your life.
    0:39:21 If I’m a random listener of this and I say, I believe, what are you saying to do?
    0:39:24 Do you have a shopping list of rituals for dummies?
    0:39:29 I mean, what’s so interesting, it’s a little frustrating, but it’s also interesting is
    0:39:36 that what we didn’t find was that stomping six times and clapping 12 times is the ritual
    0:39:37 that works.
    0:39:41 We might have found something like that, that there’s some pattern of behaviors that work
    0:39:43 for everybody.
    0:39:44 But it’s just not what we see.
    0:39:49 So even if you think about observing a religious service, for example, I was raised Catholic,
    0:39:51 so that’s what I’m most familiar with.
    0:39:56 Everyone in the service is engaged in the exact same movement, so you sit and you kneel
    0:39:59 and you stand and everyone’s doing those at the same time.
    0:40:05 And for some people there, what they’re doing is expressing their deep faith in God, they’re
    0:40:10 connecting to their ancestors, very, very important experience in their lives.
    0:40:13 And the person sitting next to them is there because their parents made them go.
    0:40:18 So they’re engaged in the exact same behaviors, right?
    0:40:23 It’s just that one person has imbued them with meaning and another person has not.
    0:40:28 And what that means is that there aren’t almost like hidden ritual movements.
    0:40:32 It really is, we come up with them ourselves and we imbue them with meaning.
    0:40:35 There’s no like 4,000 year old text that says pledge on a surfboard.
    0:40:38 You completely came up with that yourself.
    0:40:43 That’s most commonly what we see, these very idiosyncratic rituals that people come up with
    0:40:45 completely on their own.
    0:40:48 They often have never told anybody about them because they know they’re a little bit on
    0:40:49 the usual.
    0:40:52 They’ll tell me like I’m their therapist but they don’t tell anybody else.
    0:40:57 But we all have them under the surface and I love this, that we have this ability to
    0:41:02 create these little practices underneath things to try to support us through them.
    0:41:07 Oh my God, I’m going to lose listeners after this and my pledge.
    0:41:09 I took the pledge, pledge.
    0:41:12 You’re going to get a sponsor though, you’re definitely going to get a new sponsor so it’s
    0:41:13 a trade-off.
    0:41:14 It’s a trade-off.
    0:41:21 So I have three or four main areas and if you could just give us the gist of some rituals
    0:41:27 to help us in these areas and the areas are how to savor things with rituals, how to stay
    0:41:33 on track with rituals, how to increase the quality of our relationships and how to mourn
    0:41:34 with rituals.
    0:41:38 Just give us like the rituals for dummies things so that they buy your book and get
    0:41:39 more.
    0:41:46 Savoring is one of the most fun areas that we looked into because it’s so common that
    0:41:48 we use rituals around food and drink.
    0:41:53 It’s very fun for example from giving a talk to an audience that’s from all over the world
    0:41:58 to say, “Have you ever raised your glass with liquid in it and smashed it against somebody
    0:42:02 else’s glass with liquid in it before you drank it?”
    0:42:03 And people say, “Yeah, of course we’ve done that.”
    0:42:08 And I say, “Okay, well yell out the phrase in your home country,” said you would say.
    0:42:13 And every single country, every single culture has a phrase that they say, “Cheers is common
    0:42:18 but salute, sluncha,” and it’s about health or luck or connection, there’s these words
    0:42:19 that we say.
    0:42:24 And what we’re doing is we’re taking liquid in a cup, which is boring, it’s just liquid
    0:42:29 in a cup, and we use rituals to elevate it into something that connects us with people
    0:42:30 around us.
    0:42:35 Birthday cakes are a wonderful example of just taking a cake and turning it into a
    0:42:40 milestone that indicates that you are now a different person from yesterday to today
    0:42:44 because you are older, and we all gather together to observe that.
    0:42:50 So with saving rituals, for sure we use these to enhance our experiences and deepen them.
    0:42:52 That one is very, very common.
    0:42:57 I think staying on track, we often see athletes, for example, especially very good athletes,
    0:43:01 will have rituals, often extremely elaborate rituals.
    0:43:05 In fact, take any athlete or celebrity and type their name in, and then type ritual and
    0:43:06 click search.
    0:43:12 It is extraordinary how many of these folks have very elaborate rituals.
    0:43:17 And they’re using these rituals in order to keep themselves going at a very high level
    0:43:18 of performance.
    0:43:23 Serena Williams or Rafael Nadal have these very elaborate pre-serve rituals, trying
    0:43:26 to get themselves to continue to do this incredibly difficult thing.
    0:43:30 Now, I’m not them, and we’re not them, so we’re not going to be that good.
    0:43:36 But people do use rituals in order to try to stick at things, persist at things in the
    0:43:39 way that we’re never going to get to their level, but that they do as well.
    0:43:44 So very commonly there, we see also when we’re feeling conflicted, like I’d love to be doing
    0:43:49 more of this and less of this, people will turn to rituals there as well.
    0:43:54 The other most fun for me is this idea of rituals with family and friends and romantic
    0:43:57 partners, very, very common as well.
    0:44:01 We ask the romantic partners, we say something like this, “Do the two of you have anything
    0:44:07 that is special to you that kind of shows you who you are that you make sure to do every
    0:44:09 so often and regularly?”
    0:44:12 And most couples, two-thirds to three-quarters of couples say, “Yeah, we do.”
    0:44:16 And they say the cutest little things, like this one couple said, “Every time before we
    0:44:19 eat, we clink our silverware together.”
    0:44:23 That was just their little thing that they did every time they ate.
    0:44:24 And you can see what they’re doing.
    0:44:25 This is who we are.
    0:44:26 It’s cute.
    0:44:27 It’s adorable.
    0:44:29 It’s friendly with each other, not with anybody else.
    0:44:31 It’s a sign of our commitment to each other.
    0:44:35 It’s just silverware, but it means something else when we do this.
    0:44:40 And we see that couples that have these kinds of little relationship rituals are more satisfied
    0:44:43 in their relationships than couples who say, “No, we don’t have anything like that.
    0:44:44 We just eat food.”
    0:44:50 So there’s something in there, there’s signal in these rituals about our close relationships
    0:44:51 for sure.
    0:44:53 Let me ask, but which came first?
    0:44:59 Did close couples have rituals or did the rituals cause couples to become closer?
    0:45:00 I love this.
    0:45:03 So another frustrating thing about studying rituals is some of the studies we’d love to
    0:45:05 do, we can’t.
    0:45:11 So for example, it’d be amazing to randomly assign people to relationships and then randomly
    0:45:13 assign them to do these rituals or not.
    0:45:15 And then follow up 20 years later and see if it’s divorced.
    0:45:17 Oh my God, that would be so fun.
    0:45:18 But we can’t do that.
    0:45:22 But we can do things, for example, and by the way, there’s certainly some truth that
    0:45:25 couples that like each other are more likely to develop these.
    0:45:27 So there is that arrow.
    0:45:31 But we also see, for example, if we ask people, “Hey, did you have any rituals in your last
    0:45:33 relationship?”
    0:45:34 People say, “Not really.
    0:45:37 I didn’t have that many in my last relationship.”
    0:45:41 It’s the one that they’re in right now that has rituals, which suggests we create them
    0:45:46 in relationships that are actually working and really matter to us.
    0:45:50 But the other way I think we see that these things matter a lot is we’re proprietary about
    0:45:51 them.
    0:45:56 So we’ll ask people, think of the silverware folks clink their silverware.
    0:46:01 We say, “If you broke up with that person and you saw them at a restaurant clinking silverware
    0:46:04 with their new partner, how would you feel?”
    0:46:10 The rage that people feel about their ritual being reused or their pet nickname, I thought
    0:46:14 I was Schmooper Bear and now you’re calling him Schmooper Bear, we really, really come
    0:46:20 to value them as a signal of our relationship, specific to our relationship.
    0:46:23 When our exes can date other people, they can get married, they can have kids.
    0:46:25 We might not like it, but they’re allowed.
    0:46:29 They are not allowed to reuse our relationship ritual.
    0:46:31 That is like a bridge too far.
    0:46:36 So they really have a lot of emotion in them, even though they’re very small and trivial
    0:46:41 in one way, we pack a lot of meaning into them in our relationships with others.
    0:46:42 Wow.
    0:46:46 I’m not going to put pledge on anything else, but surfboard, so no.
    0:46:47 Okay.
    0:46:48 And then mourning.
    0:46:51 Savoring and relationships are fun.
    0:46:58 Mourning is difficult to study because it is a time when people are really literally
    0:46:59 at a loss.
    0:47:03 So when people experience one of these losses, one of the things they feel is that it will
    0:47:05 never end.
    0:47:10 Most of us have experienced grief, unfortunately, and when the grief is acute, it’s not just
    0:47:15 that you are grieving the person, but you feel like you will never not feel that bad
    0:47:18 again, that it couldn’t possibly get any better.
    0:47:21 And that is a very hard thing for us to deal with in general.
    0:47:26 And so the question is, how do we try to start to feel a little bit better?
    0:47:30 And how do we have some kind of confidence that maybe we will feel better eventually,
    0:47:37 even though right now we feel the worst we felt in our entire life because we lost someone?
    0:47:39 And that’s one of the functions that rituals play there as well.
    0:47:45 So if you think about whatever faith you’re in or culture you’re in, for sure there is
    0:47:51 a ritual around death, very, very variable from culture to culture and across time.
    0:47:55 But pretty much every culture has something that the group or family does when someone
    0:47:57 passes away.
    0:48:01 And what it shows you, in fact, is that I can get through this because this group has
    0:48:06 been using this for a thousand years as a way to get through grief, and they’ve gotten
    0:48:07 through grief.
    0:48:12 My grandmother used this when her husband passed away, and she got through grief.
    0:48:16 Now I’m going to do the exact same thing that they did, and maybe I can get through
    0:48:17 the grief as well.
    0:48:23 They almost serve as a signal to us that if we go through these patterns for one day,
    0:48:28 three days, five days a month, you know, religions vary on how long the ceremonies are, that
    0:48:33 I might actually start to come down from my grief as well and get through it as so many
    0:48:35 others have before me.
    0:48:38 I have a cynical question.
    0:48:43 So what if you’re listening to this, and maybe if you’re a CEO, you’re thinking, oh,
    0:48:48 I’m going to help establish a ritual, or if you’re anybody else, you’re thinking, oh,
    0:48:49 I’ve been taken.
    0:48:55 But let’s say that you find out that the beers created this ritual of you give a diamond
    0:48:59 ring when you get married, and it has no foundation in anything.
    0:49:00 It’s not in the Torah.
    0:49:01 It’s not in the Bible.
    0:49:02 It’s nowhere.
    0:49:05 The beers decided to do this.
    0:49:08 Now, is this a good thing?
    0:49:14 Maybe this creation of a ritual of giving a diamond is symbolic, and it makes you commit,
    0:49:18 or maybe it’s just a way to get the beers to sell more diamonds.
    0:49:21 So how do you look at something like that?
    0:49:26 Amazingly, in the last five years, 10 years, but especially the last five years, the number
    0:49:31 of companies that are actually just called Ritual has skyrocketed.
    0:49:36 There are companies called Ritual with skincare, with non-alcoholic beverages.
    0:49:40 If you look across product categories, marketers have said, there’s something about this word
    0:49:43 ritual that consumers seem to respond to.
    0:49:47 Let’s start to use it in marketing and see if we can get people more on board with this,
    0:49:51 because it’s a very emotional word, a very resonant word.
    0:49:56 So for sure, marketers are saying, let’s use some of this stuff and see if we can get
    0:49:59 people more interested in the product.
    0:50:00 And I’m with you.
    0:50:04 A cynical view is we’re just going to buy more stuff that we don’t need.
    0:50:08 An example, one that kind of highlights the pros and cons is something like Valentine’s
    0:50:12 Day, which is a made-up, and certainly that we need roses in a box of chocolate shaped
    0:50:15 like a heart in an expensive dinner.
    0:50:19 3,000 years ago, that’s not what it said to do in those situations.
    0:50:22 So the skeptical view is, man, they just made that up so that we have to buy all this stuff
    0:50:24 and waste our money.
    0:50:27 And I share that in myself, for sure, just to be clear.
    0:50:32 The more positive view is, when we get married to somebody, we have a wedding, and then we
    0:50:35 have an anniversary once a year.
    0:50:38 And other than that, there’s no reminders that we should be thankful or grateful that
    0:50:40 we got to marry this person.
    0:50:45 Valentine’s Day, at least for one more day out of every year, we remind ourselves, you
    0:50:50 know what, this person’s special, I should do something nice with them or for them.
    0:50:52 Do we need diamonds and roses?
    0:50:54 No, we don’t.
    0:50:58 But do we need these rituals in place to remind us to celebrate?
    0:50:59 Sometimes yes, we do.
    0:51:05 So I think the impulse under them often can be something really important and really valuable.
    0:51:10 Then I think sometimes it can get co-opted in the service of maybe buying things that
    0:51:15 we don’t necessarily need in order to have the emotions that we were looking for.
    0:51:20 But isn’t there some created holiday in China like Singles Day or something?
    0:51:24 And don’t they do billions of dollars of business that day?
    0:51:28 It’s amazing the number of new holidays that spring up all the time.
    0:51:29 That’s a fantastic example.
    0:51:34 In the US, speaking of Valentine’s Day, what do people do if they’re single on Valentine’s
    0:51:35 Day?
    0:51:41 On Parks and Rec, the sitcom, they came up with Galentine’s Day, where if you’re a single
    0:51:45 woman, you go out with your friends and have a party and get a really expensive meal.
    0:51:51 So you’ve got this Valentine’s Day was made up, but then in response, make up Galentine’s
    0:51:55 Day, which now people actually do, but it’s a positive thing.
    0:51:59 If you’re single and you don’t want to be on that day, how wonderful now that you have
    0:52:03 this Galentine’s Day to go out and celebrate your friendships with other people who matter
    0:52:04 to you.
    0:52:08 So they’re both ridiculous on the one hand, and then on the other hand, they can create
    0:52:09 real value underneath.
    0:52:10 Okay, Mike.
    0:52:15 So if you see Pledge Day, you know what happened, right?
    0:52:17 National Pledge Day.
    0:52:22 National Pledge Awareness Day, I think would be the best.
    0:52:25 I guess I have more rituals than I thought.
    0:52:32 So if you see a particularly slippery surfboard in Santa Cruz, that’s my board with Pledge.
    0:52:37 Thank you, Mike, for coming on and explaining rituals and habits and superstitions.
    0:52:41 I now see the value of rituals, and I’m going to go figure some out.
    0:52:43 I’m Guy Kawasaki.
    0:52:45 This is Remarkable People.
    0:52:50 And now let me tell you, as a ritual that I also go through, I want to acknowledge the
    0:52:53 Remarkable People team.
    0:52:58 That would be Shannon Hernandez and Jeff C. Sound Design, Fallon Yates, Alexis Nishimura
    0:53:06 and Luis Magana, plus, plus, the Nismar Sisters, the drop-in queen of all of Santa Cruz, Madda’s
    0:53:07 and Nismar.
    0:53:13 She’s also a producer and co-author of Think Remarkable, and then there’s Tessa Nismar,
    0:53:14 researcher.
    0:53:19 We are the Remarkable People team, and we are on a mission to make you Remarkable.
    0:53:28 Until next time, mahalo and aloha.

    In this episode of Remarkable People, host Guy Kawasaki explores the fascinating world of rituals with renowned Harvard Business School professor Mike Norton. Together, they dive into the surprising power of everyday actions, from the IKEA effect to the role of rituals in enhancing our emotional experiences and relationships. Discover how incorporating simple rituals into your daily life can boost your happiness, productivity, and overall well-being. Whether it’s a morning routine, a family tradition, or a personal celebration, learn how to harness the remarkable potential of rituals to make your life more meaningful and remarkable.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

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  • Getting to Possible: William Ury’s Roadmap for Transforming Conflicts

    AI transcript
    0:00:13 I’m Guy Kawasaki and this is Remarkable People.
    0:00:16 We’re on a mission to make you remarkable.
    0:00:19 Helping me in this episode is William Urie.
    0:00:24 William co-founded the program on negotiation at Harvard Law School.
    0:00:28 He served over 20 years as its director.
    0:00:33 And he established the Harvard Negotiation Project, which trained over 30,000 people
    0:00:36 in conflict resolution strategies.
    0:00:42 He also worked extensively as a negotiation advisor and mediator around the world.
    0:00:47 He’s helped in disputes ranging from corporate conflicts to civil wars in the Middle East,
    0:00:49 Venezuela, and Ukraine.
    0:00:54 He received a distinguished service medal from the Russian Parliament for his work
    0:00:57 resolving ethnic conflicts.
    0:01:02 William is also the co-author of Getting to Yes, which popularized principal negotiation
    0:01:06 with over 15 million copies sold.
    0:01:13 His latest book, Possible, draws on his experiences to offer time-tested practices to engage in
    0:01:16 transformed conflicts.
    0:01:18 I’m Guy Kawasaki.
    0:01:27 This is Remarkable People and now here is the remarkable William Urie.
    0:01:32 So many instances in your book, including the foreword from Jim Collins, they’re talking
    0:01:36 about this one sentence that defines your life’s work.
    0:01:39 So let’s just get that out in the open.
    0:01:44 Now that you’re 70 years old, William Urie, what’s the one sentence that defines your
    0:01:45 life’s work?
    0:01:48 That was a hike I was taking with Jim.
    0:01:51 And he asked me to sum everything up that I’d learned in one sentence.
    0:01:54 It could be relevant to today’s times, you know, to help us.
    0:01:59 And I went back and thought about it in terms of three metaphors, and I’ll give you the
    0:02:04 three metaphors, but you really need to unpack them because he then said when I came it up
    0:02:06 with, he said, great, now go write the book.
    0:02:11 The three metaphors are the balcony, the path to Possible.
    0:02:15 The question basically is that I’ve sat with my whole life is like, how do we get along
    0:02:16 with each other?
    0:02:19 How do we deal with our deepest differences?
    0:02:20 How can we make agreements?
    0:02:25 How can we get to yes and not blow the whole world to smithereens, either the small world
    0:02:27 or the large world?
    0:02:30 And so I’ve sat with that question ever since I was a schoolboy.
    0:02:36 And for me, the path to Possible, in these times when conflicts seem impossible, is to
    0:02:44 go to the balcony, which is just a metaphor for a place inside of us of calm and perspective
    0:02:47 where we can keep our eyes on the prize and see the bigger picture.
    0:02:53 The path to Possible is go to the balcony, which is dealing with ourselves first, then
    0:03:00 build a golden bridge, which is a metaphor for trying to reach agreement across the chasm
    0:03:02 of disagreement.
    0:03:07 And then because that’s really hard to do, it’s to engage what I call the third side,
    0:03:13 which is our birthright, which is the community that surrounds us that can help us transform
    0:03:17 these difficult conflicts, because we’re not going to end them, but we just might be able
    0:03:19 to transform them.
    0:03:23 And so the sentence I gave Jim was the path to Possible is go to the balcony, build a
    0:03:26 golden bridge and engage the third side.
    0:03:27 I love it.
    0:03:28 I love it.
    0:03:35 Now, you basically have described the three components of possibility, right?
    0:03:37 And possibleness or…
    0:03:38 Right.
    0:03:49 Okay, so the £6,000 gorilla in the room is, I read that and I love the theoretical concept.
    0:03:55 But the first question that I came to me is, I cannot imagine Netanyahu going to the balcony
    0:03:56 or building bridges.
    0:04:04 What do you do when it’s something that profoundly broken between Netanyahu and the rest of the
    0:04:05 Middle East?
    0:04:07 That’s true.
    0:04:12 People ask me after 45 years, maybe almost 50, actually, of wandering around the world
    0:04:16 as an anthropologist and negotiator and some of the world’s toughest conflicts, starting
    0:04:18 with the Middle East.
    0:04:19 Am I an optimist?
    0:04:20 Am I a pessimist?
    0:04:23 And I like to say, actually, I’m a possiblist.
    0:04:25 I believe in human potential.
    0:04:26 Why?
    0:04:33 Because I’ve seen with my own eyes human beings, whether it was in South Africa with apartheid,
    0:04:35 where it seemed like it was going to go on forever.
    0:04:41 And you saw a remarkable transformation there of a racial war against the racist system
    0:04:42 of apartheid.
    0:04:46 Then, Northern Ireland, Catholics and Protestants, people said, “Oh, they’re going to fight
    0:04:47 each other forever.
    0:04:49 They’ve been fighting for generations.”
    0:04:52 I watched as that conflict was transformed.
    0:04:58 More recently, I was in the country of Columbia where 50 years of civil war, hundreds of thousands
    0:05:06 of dead, millions of victims, and that conflict also got transformed.
    0:05:11 That’s why I come back to the Middle East today, and it looks impossible.
    0:05:15 Just as it looked impossible in South Africa, just as it looked as impossible in Northern
    0:05:20 Ireland, just as it looked impossible in Columbia, and yeah, I can even see possibility.
    0:05:24 Now, do I expect Netanyahu to go to the balcony?
    0:05:29 I wouldn’t count on it, but we need to go to the balcony and dealing with people and
    0:05:32 dealing with a leader like Netanyahu.
    0:05:37 And do I think it’s possible to build a golden bridge between Israelis and Palestinians?
    0:05:43 In other words, if we shifted the question from who’s winning and who’s losing, which
    0:05:47 we all know that win-lose game, what does it lead to?
    0:05:48 Everybody ends up losing.
    0:05:50 I mean, people may win a battle.
    0:05:53 You might win militarily a little bit, but you all lose.
    0:05:56 Everybody loses, including the community.
    0:06:03 And can we change the question to how can two peoples live side by side in the same
    0:06:09 land, in security, in dignity, in peace?
    0:06:12 People have been able to do it in other parts of the world with impossible situations, so
    0:06:14 why not here?
    0:06:18 But it’s going to take, because that’s really hard, it’s going to take the activation of
    0:06:21 the third side, which is all of us together.
    0:06:27 Israelis and Palestinians, just like any two sides who are really deeply traumatized, they’re
    0:06:33 two traumatized peoples, they’re going to need a lot of help from within their society
    0:06:39 of natural third-siders inside their society and then with outsiders outside the society.
    0:06:40 And is it going to be easy?
    0:06:44 This is the hardest work you can do, but is it possible?
    0:06:45 I believe so.
    0:06:46 What’s the first step?
    0:06:50 The first step is to start by stopping.
    0:06:56 That’s the going to the balcony, which is to realize that what I found in negotiation
    0:07:02 is the single biggest obstacle to me getting what I wanted in negotiation is not what I
    0:07:03 think it is.
    0:07:06 I might think it’s that difficult person on the other side of the table.
    0:07:08 It’s actually the person on this side of the table.
    0:07:12 It’s the person I look at in the mirror every morning, it’s me.
    0:07:19 It’s our own very natural, very understandable tendency to react, in other words, act without
    0:07:25 thinking, act out of fear, act out of anger, act out of trauma.
    0:07:31 And when you react, you often act in ways that go exactly contrary to your own interest.
    0:07:36 As the old saying goes, “When you are angry, you will make the best speech you will ever
    0:07:40 regret.”
    0:07:45 You will send the best email you’ll ever regret, the best text you’ll ever regret.
    0:07:52 So that’s why it’s so important to start by stopping and to take a step back.
    0:07:54 The balcony is a metaphor for it.
    0:08:00 Imagine you’re negotiating on a stage, you and the others and everyone else and whatever
    0:08:01 like them.
    0:08:05 Part of you goes to a mental and emotional balcony where it’s a place of perspective,
    0:08:09 it’s a place of calm, it’s a place of slight detachment where you can ask yourself, “What’s
    0:08:10 really important?”
    0:08:16 For example, going back to the Middle East, “What’s really important for the Israelis
    0:08:17 right now?”
    0:08:20 Just because you mentioned Netanyahu, it’s security, right?
    0:08:22 What’s going to advance their security?
    0:08:26 Is the current behavior that their leaders engage in, is that really going to advance
    0:08:27 their security?
    0:08:30 I doubt it, long term.
    0:08:32 It seems actually going to probably make them less secure.
    0:08:36 So that’s a good example to me of all of us.
    0:08:38 We all fall off the balcony.
    0:08:43 When we get hit, when we get attacked, when our traumas get activated, and that’s why
    0:08:44 we need help from our friends.
    0:08:51 Now, when you say we need help from our friends, are you saying that Joe Biden should call up
    0:08:54 Netanyahu and say, “Listen, Bibi, you need to back off.
    0:08:57 I’m not going to send you any more weapons until a ceasefire starts.”
    0:09:00 Is that help from the community and friends?
    0:09:01 That could be.
    0:09:06 That’s one option, and some people would think that should have been done long ago.
    0:09:13 There are precedents for that, and I’m not saying one way or the other, but yeah, from
    0:09:18 your friends, sometimes all of us, we get so blinded in a conflict.
    0:09:24 We can’t see the way out, as Mahatma Gandhi once said, “An eye for an eye, and we all
    0:09:27 go blind.”
    0:09:29 That is a great quote.
    0:09:35 So we need the ability to step back, and so we can go back to that example again.
    0:09:40 You’re talking about maybe the hardest conflict in the world, and let me just give you an
    0:09:41 example.
    0:09:45 When I started off in my career, I was working on the Middle East, there had been a surprise
    0:09:47 attack on Israel.
    0:09:52 Israel’s holiest day, Yom Kippur, the Yom Kippur War, 1973, Egypt, surprise attack, thousands
    0:09:59 dead, just Israel and existential crisis, and at that point, there had been four wars
    0:10:04 in the previous 25 years between Israel and Egypt, which were the largest military powers
    0:10:05 at the time.
    0:10:08 And everyone expected it to be another war.
    0:10:14 But Jimmy Carter, bless him, was trying, and everyone said it’s impossible, and he was
    0:10:19 about to give up himself, and he and his wife, Rosalind, went off to Camp David for a weekend
    0:10:23 to enjoy things, and she said, “Why don’t you bring them here?
    0:10:27 It’s a balcony, it’s a place of nature, little cabins, maybe that will help.”
    0:10:29 One last try.
    0:10:34 So he brought the leader of Egypt, Anwar Sadat, and the leader of Israel, Menachem
    0:10:36 Beggin together.
    0:10:40 And the first three days, there was no chemistry there, they were at each other, and neither
    0:10:43 one was going to give in one little bit.
    0:10:51 But lo and behold, everyone’s surprised after 13 days, there was a surprise Camp David accord
    0:10:58 that actually brought about an Egyptian-Israeli peace treaty that exists to this day 45 years
    0:11:04 later, through wars, assassinations, everything, all the rough stuff, and it’s holding strong.
    0:11:09 So early on, I learned that what everyone thought was impossible, actually, with a little
    0:11:15 bit of growth, with a little bit of grit, with a little bit of grace, it could become
    0:11:16 possible.
    0:11:18 Oh my God.
    0:11:24 Are you saying that, let’s go back to 9/11, should the first step have been to go to the
    0:11:31 balcony as opposed to go to the missile strikes and trying to take out Osama bin Laden?
    0:11:32 Yeah.
    0:11:33 Yeah.
    0:11:40 What I’m saying is, yes, the thing about terrorism, as terrible as it is, is that it’s intended
    0:11:47 to provoke a reaction in which we hurt ourselves much more than the terrorist hurts us.
    0:11:53 We play right into the terrorist hands, and the war on terror last I checked with some
    0:12:00 scholars led to an estimated one million deaths worldwide.
    0:12:03 One million deaths, 3,000 people for every one of those.
    0:12:09 I don’t know how to do my calculation here, but anyway, so many people.
    0:12:13 And the question is, did it make us more secure as a nation?
    0:12:19 We spent trillions of dollars, and what actually did it bring us?
    0:12:25 If we’d gone to the balcony at that moment and said, let’s really think about what’s
    0:12:28 our interest here, what’s our deepest interest here?
    0:12:31 How are we going to safeguard America?
    0:12:33 How are we going to safeguard the world?
    0:12:36 How are we going to move things forward?
    0:12:40 Would we have gone into a 20-year war in Afghanistan?
    0:12:43 Would we have gone into Iraq?
    0:12:46 Everyone can see that those turned out to be colossal failures.
    0:12:50 If we don’t learn that it’s actually our own reaction that hurts us more than our
    0:12:53 original action, I’m not saying that we shouldn’t have done something.
    0:12:58 Of course, from the balcony, then you think, okay, what would be the smart thing to do?
    0:13:04 Maybe it’s to treat it as, okay, we’ll see if we can disable al-Qaeda, but that doesn’t
    0:13:07 necessarily mean taking over an entire country.
    0:13:13 It can be a police action, an action that’s highly targeted, which ultimately succeeded
    0:13:14 in some sense.
    0:13:20 Did we need to go in and think we’re going to rebuild and revamp a country that we knew
    0:13:23 from history?
    0:13:27 Pretty soon, the longer you stay, even though you might be seen as friends by some when
    0:13:33 you first show up in the country, pretty soon they see you as occupiers.
    0:13:35 We saw that happen in Vietnam.
    0:13:39 We could learn these lessons, and those are lessons you learn from the balcony, the place
    0:13:43 of wisdom here, because, yeah, go ahead.
    0:13:50 I was just saying, this is obviously wishful thinking, but if after the October terrorist
    0:13:56 attack, Netanyahu had called you up and said, listen, I just read your book.
    0:13:59 I understand the concept of going to the balcony.
    0:14:00 What should I do?
    0:14:05 Should I send in the IDF and wipe out that country, or what’s your advice about the
    0:14:08 long-term viability of Israel?
    0:14:12 The first thing is humility, because we don’t know, and in this sense, humility in front
    0:14:13 of it.
    0:14:15 But I would say, I’m from the balcony.
    0:14:18 I would say, think hard.
    0:14:20 What’s Israel’s main interest here?
    0:14:26 It’s to make sure that this never happens again, never again, and what are the lessons
    0:14:28 we need to learn from this?
    0:14:34 There was a catastrophic failure in Israel’s defenses, one thing, because that should never
    0:14:36 have been allowed to happen.
    0:14:44 As we now know, there was intelligence that wasn’t listened to, but the thing is, be careful
    0:14:51 about how you act right now, because right now, the country is traumatized.
    0:14:57 It feels to people, and this is where deep empathy is needed.
    0:15:00 It feels to people like, wow, this is horrendous.
    0:15:04 People were saying, this is the biggest loss of life since the Holocaust, and whatever.
    0:15:06 That trauma is coming up.
    0:15:07 One thing is, you have time.
    0:15:11 It’s not like Hamas is going away, but you could make sure this doesn’t happen again,
    0:15:19 but you’ve got time to reflect and think about what’s the smartest thing that will advance
    0:15:25 and protect the security of the situation, and understand that what’s the game that the
    0:15:31 people who inflicted this were up to, and make sure you don’t play right into their
    0:15:35 hands and do exactly what they want you to do, because what they want you to do is to
    0:15:39 go in and attack right now, and go ahead.
    0:15:45 No, I mean, so you could say that 30,000 people were killed in retaliation, right?
    0:15:50 So let’s say they have, I don’t know, on average five members of their family each.
    0:15:59 Did Israel not just create like 150,000 people for the next thousand years are going to hate
    0:16:01 Israel for doing this?
    0:16:05 I would say that’s a very plausible possibility, yeah.
    0:16:10 It’s a little bit like the old myth of the Hydra, where you’re going to cut off one head
    0:16:12 and then 10 heads grow.
    0:16:19 And so the thing to think about is you have time to think about what’s your best action
    0:16:20 in this case.
    0:16:27 Right now, you have the strong sympathy and support of the entire world after October
    0:16:34 7th, when you’re going back to that moment, how do you deploy that to be able to build
    0:16:37 a Middle East in which this will not happen again?
    0:16:42 And if you remember at that moment, Israel was on the verge of a breakthrough normalization
    0:16:47 agreement with Saudi Arabia, which in fact, that attack might have been intended to spoil,
    0:16:49 right?
    0:16:56 And what would be the best way to prove that the terrorists wrong and to defeat them, but
    0:17:02 to go ahead with that deal and create a Middle East in which Israel integrated in the Middle
    0:17:14 East, safer in the Middle East, and in which terrorism has much less of a toehold?
    0:17:18 My last question about this particular, I didn’t know we’re going to go off on this
    0:17:19 tangent.
    0:17:24 I understand the difference between causation and correlation, okay, but there seems to
    0:17:28 be at least very high correlation.
    0:17:33 And I’m going to ask you if there’s causation seems to mean like a lot of these things that
    0:17:37 blow up like this, the leaders are always men.
    0:17:43 Now, do you think if we had women in charge, we would be in such a bad place in these kind
    0:17:49 of conflicts and just acts of terrorism and reactions like this?
    0:17:54 Probably not, at least from my understanding of these things, often say that in my work
    0:17:58 in dealing with wars around the world, I’m always dealing with the me problem, which
    0:18:04 is male ego, you know, and it’s not to say that you can’t have wars with women in charge
    0:18:05 and so on.
    0:18:08 And people give examples, Margaret Thatcher go to me here and so on.
    0:18:16 But the truth is, yeah, women by and large, they’re not quite going to be drawn into these
    0:18:21 kind of ego slug fests, not as likely, and they’re more relational.
    0:18:26 They tend to be a little more empathetic.
    0:18:32 And yes, I do think as more and more women become leaders and more and more women go
    0:18:38 into even the field of negotiation and mediation, I think you’re going to see a beneficent effect.
    0:18:42 And there is actually some data on this actually to back it up to we were just talking about
    0:18:43 Jane Goodall.
    0:18:48 You were saying one of the most remarkable people you and I both know it’s that kind
    0:18:55 of leadership from a woman is the kind of leadership the world sorely needs these days.
    0:18:56 Okay.
    0:18:58 I want to go backwards a little bit.
    0:19:00 Let’s just go on the balcony for a second.
    0:19:08 Now one author to another, I want you to explain how getting to yes became such a bestselling
    0:19:09 book.
    0:19:11 How did you pull that off?
    0:19:13 I don’t know.
    0:19:15 I don’t know if I pulled it off actually.
    0:19:22 So it was a surprise to both my co-author Roger Fisher and myself at the time.
    0:19:26 I think what helped was we made it very simple.
    0:19:27 We made the language very clear.
    0:19:32 You know, academics sometimes we’re prone to write in ways that make it hard for people
    0:19:34 to understand what you’re saying.
    0:19:37 We tried to make it very simple, short, pithy.
    0:19:44 And the other thing was we tried to write down what I think of as common sense, but
    0:19:46 it’s actually uncommon sense.
    0:19:50 It’s common sense that’s uncommonly practiced.
    0:19:54 And what we said in that book too was there’s probably some sense in which you already know
    0:19:56 these things, but we’re articulating them.
    0:20:01 We’re putting them to words and to concepts and to tools that you can then use more easily.
    0:20:04 And I also think it was the zeitgeist.
    0:20:09 You know, at that time, the best sellers on the New York best sellers list to do a negotiation
    0:20:18 had titles like looking out for number one and winning by intimidation.
    0:20:23 And so we were coming at it with a, hey, let’s think differently here.
    0:20:24 Let’s take a different approach.
    0:20:25 Oh my God.
    0:20:31 One of the better sides could win or at least come to a deal that’s better for them for
    0:20:33 both sides, you know?
    0:20:38 And look at it differently and it just hit a chord and kept on going.
    0:20:41 But the rest of it is a mystery to me.
    0:20:47 So you didn’t have some magic mystical marketing plan that got it on the New York times best
    0:20:53 seller list or you got it to the most famous, you got it to, I don’t know, Tom Peters in
    0:20:54 Dorsted or whatever.
    0:20:57 There’s, I’m looking for a path here.
    0:21:01 I’m looking for tactics here as opposed to the zeitgeist happened.
    0:21:02 Yeah.
    0:21:09 Keep it simple, keep it clear, don’t obfuscate, speak from your own experience, what you truly
    0:21:12 have seen and whatever, which is what we did.
    0:21:14 And what did we do?
    0:21:17 We didn’t have a brilliant marketing plan.
    0:21:18 We did get some good quotes.
    0:21:20 Do you remember Anne Landers?
    0:21:21 Yeah.
    0:21:25 Anne Landers, she gave a quote together with Cyrus Vance, the American, so we had Secretary
    0:21:31 of State and then we had Dear Anne from the newspaper column.
    0:21:37 And one thing we did do was we had a center program at Harvard that offered courses and
    0:21:42 academics picked up those courses and then they of course, they assigned Getty Dyes and
    0:21:47 it spread that way through so that a lot of people who’ve gone through law school or business
    0:21:54 school or school of government or psychology departments, whatever picked it up.
    0:21:56 And it filled a niche.
    0:22:04 And the other thing I would say is address some basic human need where there’s a need.
    0:22:07 We’re like, okay, how do we deal with our differences?
    0:22:11 And we frame negotiation not just as okay, you got a sale here, you’re selling your house
    0:22:17 or whatever it is, but negotiation is the sense that everybody is a negotiator and
    0:22:21 everybody negotiates every day just back and forth communication trying to reach agreements.
    0:22:24 So it got framed in a larger sense.
    0:22:26 I’ll give an example here.
    0:22:31 Before that book, Roger and I wrote a little book called International Mediation a Working
    0:22:36 Guide and we joked at the time there were about six readers of that book and to be honest,
    0:22:37 we didn’t really publish it.
    0:22:39 We published it privately and so on.
    0:22:44 But nevertheless, international mediation, how many international mediators are there?
    0:22:52 I had lunch with them, I said, what if we took out international and we made it not
    0:22:56 just mediation, but everybody’s a negotiator, made it negotiation.
    0:23:02 So we framed it so that actually a lot of people could see themselves in that book.
    0:23:08 And that basically the same ideas that are an international mediation or working guide
    0:23:11 are in getting ideas with a different framing.
    0:23:13 And who came up with the title?
    0:23:18 I wish I could say it was Roger and me, but actually we came up with a lot of titles getting.
    0:23:22 We had some getting titles, we’re getting to negotiate whatever, but it actually was
    0:23:28 our editor at Houghton Mifflin at the time who was shaving and he came up with, what
    0:23:31 about getting to yes?
    0:23:38 And when I first heard that, I thought, that’s not quite grammatical, is it getting to yes?
    0:23:43 Definitely, but it actually stuck and I think the title actually, that is a tip, get the
    0:23:52 right pithy title that has a chance to become an everyday phrase in the language because
    0:23:57 now getting to yes is used independent of the book all the time by people, I hear people,
    0:23:59 oh, let’s get to yes, whatever.
    0:24:01 It didn’t exist in the language before it got coined.
    0:24:06 Okay, my last question and obviously it’s because I’m an author that I am just so curious
    0:24:12 how this went down, but did it like immediately go bestseller and just take off or did it,
    0:24:16 you know, was it months and months and then finally one day it hit critical mass, how
    0:24:17 did it roll out?
    0:24:19 It wasn’t a sprint, it was a marathon.
    0:24:23 It wasn’t like, oh, hit the bestseller list the next week, no.
    0:24:29 It grew, it’s spread by word of mouth and that’s the thing, it’s like the little engine
    0:24:33 that could, it just kept on going, there was a lot of grit there, just kept on going and
    0:24:38 of course we helped by teaching and giving courses and things like that, but it kept on
    0:24:43 going and going and going because to this day, that book came out, believe it or not,
    0:24:44 in 1981.
    0:24:51 So that’s 43 years ago and it’s still selling almost as well as it sold in the first year,
    0:24:57 in fact, maybe even so it just keeps on selling because it’s a timeless subject.
    0:25:01 I’ve lost count, but the last time I tried to count it’s probably about 15 million copies.
    0:25:06 And all you have to do is endorse the royalty check, that’s it, or is it a wire transfer
    0:25:07 at this point?
    0:25:11 I probably.
    0:25:13 And now throw some humility at us.
    0:25:17 So did you get anything wrong in that book that now you say, oh, I should have said this
    0:25:19 instead of that?
    0:25:23 Well, there are probably things that probably I would rewrite and I’m trying to remember.
    0:25:29 One thing, the first chapter we called separate the people from the problem and what we meant
    0:25:34 by that was distinguish between the people and the problem so that you can be soft on
    0:25:37 the people while you’re hard on the problem.
    0:25:41 But some people took that, let’s separate the people from the problem means like, don’t
    0:25:42 deal with the people.
    0:25:43 No, we were saying deal with the people first.
    0:25:46 The people are human beings, our negotiator.
    0:25:51 So maybe I would change, we’ve changed that so it didn’t lead to that misunderstanding
    0:25:54 of oh, you can take the people out of the equation.
    0:25:56 You don’t take the people out of the equation.
    0:25:57 You start with the people.
    0:26:02 You deal with the people first, but you’re soft, you’re respectful with the people that
    0:26:05 respect is the cheapest concession you can make.
    0:26:08 In the negotiation, in my opinion, it costs you nothing, but someone else’s dignity means
    0:26:10 everything else to them.
    0:26:12 So yeah, I might change that.
    0:26:20 What I tried to do impossible, this latest book, is I realized that getting yes is necessary.
    0:26:24 It’s the kind of the central part, but it’s a little bit like the Golden Gate Bridge.
    0:26:25 Not too far from you.
    0:26:26 There’s the bridge.
    0:26:28 Getting yes was about how to build that bridge.
    0:26:33 But there are these two giant pylons on each side which support that bridge, which make
    0:26:34 it work.
    0:26:38 And for me, the first pylon is the balcony.
    0:26:40 And we didn’t have that in getting to yes.
    0:26:45 We didn’t have this notion of you have to get to yes with yourself, that your biggest
    0:26:47 opponent is yourself.
    0:26:50 And so for me, the balcony is the foundation of that.
    0:26:55 And then on the other side of the bridge, the other pylon is the third side, which is in
    0:26:59 a lot of these negotiations, it’s hard to build that bridge.
    0:27:04 You gave examples, taking an example, without the engagement of a power that’s untapped
    0:27:09 around us, which is our birthright, which is the way in which indigenous cultures have
    0:27:16 always dealt with conflict, which is you engage and mobilize the community to help the parties
    0:27:17 transform the conflict.
    0:27:18 Okay.
    0:27:23 So you may think I’m being facetious, but I’m dead serious because I think that about
    0:27:30 99.99% of people listening to this are not negotiating the peace in the Middle East or
    0:27:31 some South American country.
    0:27:32 Okay.
    0:27:37 So I just want to know that since the book, can you just say that I regularly get mundane
    0:27:44 things like I can always get an aisle seat, I get first class upgrades, I get free refills.
    0:27:48 When I get pulled over, I never get a ticket because I’m freaking William Uri and I know
    0:27:50 how to get to yes.
    0:27:51 Yeah.
    0:27:52 Listen.
    0:27:56 I’m an eternal learner, a lifelong learner.
    0:27:57 You’ve growth-minded.
    0:28:03 The kind of things we’re talking about in the book, lessons like maybe the most important
    0:28:05 thing you can do in your negotiators to listen.
    0:28:08 We think of negotiations talking, but more about listening.
    0:28:11 That’s something we have to practice every single day.
    0:28:18 So yes, the methods in the book, which are what we see successful negotiators do, can
    0:28:24 help you in those instances, but more importantly, what they help you is in the vast majority
    0:28:25 of our negotiations.
    0:28:28 When I ask people, who do you negotiate with in the course of your day?
    0:28:29 What’s the first thing they say?
    0:28:35 Well, they say my spouse, my kids, my boss, my colleagues, my coworkers, my staff, whatever
    0:28:40 it is, it’s the vast majority of negotiations that we have are with people with whom we
    0:28:43 have ongoing relationships.
    0:28:45 It’s not a one-shot deal.
    0:28:48 You’re buying a used car.
    0:28:51 There are the usual bargaining tactics and things like that.
    0:28:55 No, that’s a tiny percentage of our negotiations.
    0:28:58 Our negotiations are with people with whom we have ongoing relationships.
    0:29:03 If we treat them badly, they’re going to remember it, and they’re going to get you back next
    0:29:04 time.
    0:29:10 What you find is the strategies in getting to yes, or the strategies impossible, go to
    0:29:12 the balcony.
    0:29:16 Watch your reactions because you may act particularly in difficult situations in ways that you will
    0:29:18 later come to regret.
    0:29:22 Build that bridge by listening to the other side, by trying to understand what they really
    0:29:23 want.
    0:29:26 Going behind the positions, the underlying interests, yeah, those things will help you
    0:29:28 a lot in life.
    0:29:32 When I teach negotiation, it’s not about dealing with the Middle East.
    0:29:37 It’s about, okay, day to day, how do you deal with all those negotiations?
    0:29:41 Those are the negotiations that count because oftentimes when we think of negotiation, the
    0:29:42 question is, who’s winning?
    0:29:46 In the negotiations I’m talking about, which are with the people with whom we care most
    0:29:53 about, the people around us, if you ask yourself, who’s winning this marriage?
    0:29:54 Your marriage isn’t serious, typically.
    0:29:58 If you ask yourself the question, who’s winning this business partnership?
    0:30:01 Who’s winning me or my long-term customer?
    0:30:05 Yes, that question, that’s not the right question to ask.
    0:30:09 It’s like, how are we doing?
    0:30:16 I wish I could ask Melania that question, but okay, I see your point.
    0:30:18 Up next on Remarkable People.
    0:30:22 And the joke about being disposable was, you know, if the conversations went too far, you
    0:30:26 could always ship them back to Washington or Moscow and say, “This conversation never
    0:30:27 took place.
    0:30:28 It was deniable.”
    0:30:34 And they said more good ideas for breaking impasses came out of those wizard conversations.
    0:30:40 So my question for us today is, in any conflict, be it a small conflict in the business or
    0:30:46 whatever it is, or conflict in politics, is where are the wizards and might you possibly
    0:30:54 be a wizard yourself?
    0:30:57 Thank you to all our regular podcast listeners.
    0:31:00 It’s our pleasure and honor to make the show for you.
    0:31:06 If you find our show valuable, please do us a favor and subscribe, rate and review it.
    0:31:12 Even better, forward it to a friend, a big mahalo to you for doing this.
    0:31:18 You’re listening to Remarkable People with Guy Kawasaki.
    0:31:19 More tactics.
    0:31:24 So how should people prepare for a negotiation besides figuring out you got to go to a balcony
    0:31:26 and shut up and listen?
    0:31:27 Yeah.
    0:31:32 So first of all, preparation is essential no matter how skilled you are.
    0:31:34 You might be the best negotiation in the world.
    0:31:37 You don’t prepare, you put yourself at a grave disadvantage.
    0:31:39 So prepare, prepare, prepare.
    0:31:45 Take at least as much time and ideally a lot more than you would spend talking with the
    0:31:46 other person.
    0:31:48 So preparation is time on the balcony.
    0:31:54 And the first thing you want to prepare to ask yourself is, “What do I really want?
    0:31:55 What are my interests?”
    0:31:56 I’ll give you an example.
    0:32:02 I was working with a fellow who became a friend of mine who was a business leader, a big business
    0:32:07 leader who was in a big fight with his business partner over control of the company.
    0:32:10 And I asked him, “What do you really want?”
    0:32:14 And he said, “Like a good business and intelligence leader, so I want this amount of stock and
    0:32:19 I want the end of the three or non-compete clause and I want the company headquarters
    0:32:22 and I want the company sports team and yet his whole list.”
    0:32:26 I said to him, “But Abilio, I understand that.
    0:32:27 Those are our positions.
    0:32:28 Those are the things we say we want.”
    0:32:31 I said, “But what do you really want?
    0:32:33 What do you really want?”
    0:32:36 And he looked at me stunned for a moment because he wasn’t used to be asking that question
    0:32:37 because we think we know what we want.
    0:32:38 I said, “But what do you really want?
    0:32:42 You know, you’ve been in this fight for a long time, two and a half years at this point.
    0:32:43 It’s driving you crazy.
    0:32:44 What do you really want?”
    0:32:50 He looks at me for a long time and finally with a sigh he says, “You know what I really
    0:32:51 want?
    0:32:53 I want my freedom.
    0:32:56 That’s what I want.”
    0:33:01 And as soon as he heard that again, listening with a heart not just through the head, it’s
    0:33:02 like the tone.
    0:33:06 It’s like a little bell and I thought, “Okay, that’s what he really wants.”
    0:33:11 And I knew a little bit about him and freedom actually had some resonance for him because
    0:33:15 30 years earlier he’d been coming out of his apartment and he’d been kidnapped by a group
    0:33:19 of urban political gorillas and held in a coffin for a week and thought he was going
    0:33:20 to die.
    0:33:23 So freedom, you know, but that’s often how we often feel in a conflict.
    0:33:25 We often feel like we’re hostages, right?
    0:33:27 But I asked him, “So what does freedom mean to you?”
    0:33:31 And he said, “Freedom means freedom to spend time with my family, which is the most important
    0:33:33 thing in my life.
    0:33:37 And freedom means the chance to make the business deals that I’d love to make.”
    0:33:40 So then I thought, “I’m not trying to be able to get you all those things you said that
    0:33:44 laundry list, but maybe I can get you your freedom.”
    0:33:49 And the other thing that I could sense was dignity.
    0:33:51 Someone wants their dignity.
    0:33:55 And he felt like this thing had gone public, it was in the newspaper, it was all over.
    0:34:00 He didn’t want to be seen as a loser, couldn’t be seen to lose in this situation.
    0:34:08 So once I had those two clues, freedom and dignity, then when I sat down with the other
    0:34:11 side, in this case the representative of the other side, who was a mentor of the other
    0:34:14 side, it wasn’t about, “Okay, we’re going to negotiate those dollars.”
    0:34:15 It was then saying, “No.”
    0:34:21 But how do we give our clients who are our friends, how do we give them the freedom they
    0:34:22 want?
    0:34:23 How do we get them out of this?
    0:34:27 How do we make sure that neither one loses in this situation?
    0:34:33 And that approach in face of this impossible business dispute, within less than a week,
    0:34:38 we had both men sitting at a law office, signing an agreement, wishing each other well, joint
    0:34:42 press release, going to explain to the executives and the employees of the company what they
    0:34:45 had decided, and it was over.
    0:34:48 And I asked my friend, I said, “How do you feel?”
    0:34:50 He said, “I got everything I wanted.”
    0:34:53 And he did actually get much of the things on his list there.
    0:34:57 I said, “But the most important thing is I got my life back.”
    0:34:59 Wow, okay.
    0:35:07 Can you mention, just so we have some examples in our head, who’s in the William Urie Hall
    0:35:13 of Fame for negotiation, as people or as companies, as an expert in negotiation, who do you say,
    0:35:16 “Oh my God, they really did this right.”
    0:35:21 The person I’m going to come up with is Nelson Mandela, and I’ll tell you why.
    0:35:25 When I was in South Africa the first time, he was in jail.
    0:35:29 I was there to give some negotiation training to both sides and so on, but he was in jail.
    0:35:34 He’d been in jail for 27 years, and it looked like there was no chance.
    0:35:38 The white nationalist government, they had all the power, they had all the guns and
    0:35:42 everything like that, and this looked like war was going to go on for generations.
    0:35:43 What did he do in jail?
    0:35:46 He was a boxer, he was kind of reactive.
    0:35:50 What he learned in jail was to go to the balcony.
    0:35:52 He learned to study himself.
    0:35:56 He writes about it to his wife in his prison letters.
    0:35:57 He learned to meditate.
    0:36:00 He said, “You’ve got to observe your thoughts and things.”
    0:36:03 He learned to control his natural reactivity.
    0:36:08 And then the second thing he did was about bridge, which is he learned the language of
    0:36:10 his enemies.
    0:36:15 He learned Afrikaans, so he could speak to them in their own language.
    0:36:19 Now that he learned their language, he learned their history.
    0:36:23 He learned their history of their own history of humiliation and trauma at the hands of
    0:36:27 the English during the Boer War when they were in the first concentration camps and
    0:36:34 all that horror, so that when he was then able to come out of jail, he was able to negotiate
    0:36:39 with them in their own language and persuade them to build that golden bridge, to give them
    0:36:42 a way out, to give them a dignified way out.
    0:36:49 And he harnessed, he engaged the Third Side, which is the international community, and
    0:36:54 engaged the community within South Africa, the business community, the labor community,
    0:36:57 the women’s groups, the faith leaders, and so on.
    0:37:03 And it was those three things altogether, balcony, bridge, and Third Side, and he wasn’t
    0:37:05 just an advocate for his side.
    0:37:06 He made it very clear.
    0:37:08 I’m not just fighting for the freedom of the blacks.
    0:37:10 I’m fighting for the freedom of the whites, too.
    0:37:12 He was a Third Side leader.
    0:37:15 So for me, that’s what makes him a great negotiator.
    0:37:16 That’s great.
    0:37:21 A few minutes ago, you were talking about sending out press releases and stuff, and you mentioned
    0:37:28 this in your book about crafting the theoretical victory speech of two people who are at loggerheads.
    0:37:36 Give me the victory speech that both Zelensky and Putin can make to resolve the war in Ukraine.
    0:37:42 You’re asking the easy questions there, guys.
    0:37:47 Hey, you know what, NPR doesn’t ask you questions like this.
    0:37:48 Yes.
    0:37:55 When I am facing a difficult, impossible conflict, and I recommend this to anyone who’s listening
    0:38:01 to this, I like the thought experiment of imagining the other side’s victory speech.
    0:38:05 In other words, imagine that the other side accepts what you want them to do.
    0:38:06 The boss does what you want them to do.
    0:38:08 The spouse does what you want them to do.
    0:38:11 Now imagine that they have to go back in front of the people they care about.
    0:38:18 Their board of directors, their voters, their workers, whatever it is, and explain why this
    0:38:20 is a victory for them.
    0:38:22 Why saying yes to you is a victory for them.
    0:38:25 What would be their three key talking points?
    0:38:29 So yes, in the beginning of the Ukraine war, what did I do?
    0:38:36 I sat down and wrote down what I thought would be Zelensky and Putin’s victory speeches.
    0:38:42 There was a chance in the beginning of the war to bring the war to an end, just in the
    0:38:47 first month or two, before it gets solidified into this horrible thing.
    0:38:54 There was a day, it was victory day, the day in which both leaders in both countries commemorate
    0:38:57 the victory against the Nazis.
    0:38:58 What did they need to say?
    0:39:02 Zelensky needed to be able to say, “We stood tall.
    0:39:03 We still exist.
    0:39:07 They tried to wipe us out and wipe us out as a country.
    0:39:08 We still exist.
    0:39:09 We’re independent.
    0:39:10 We’re sovereign.”
    0:39:14 He needed to be able to say something like that.
    0:39:19 And now we’re sitting down and we’re trying to figure out, “Okay, what do we do with this
    0:39:20 situation?”
    0:39:22 But he needed to be able to say something like that.
    0:39:28 Putin needed to be able to say, “At that moment, we went in here to prevent Ukraine
    0:39:33 from joining, from being part of NATO, and whatever, that’s not going to happen.
    0:39:37 We went in to protect our Russian co-ethnic speakers.
    0:39:39 We’re not going to do that.”
    0:39:43 They need to be able to give something like that and then say, “Okay.”
    0:39:46 And now we’re stopping, and we’re going to negotiate this thing.
    0:39:52 There was a general, when I worked on the Cold War back in the old days, I met a Soviet
    0:39:58 general who once said to me, “Bill, I’ve seen a lot of wars, a lot of wars.”
    0:40:03 And what I’ve noticed is, every one of those wars seems to end in a negotiation.
    0:40:08 So why not start with a negotiation?
    0:40:09 Is that easy?
    0:40:14 No, this is the hardest work you can do, but that exercise of writing the other side’s
    0:40:20 victory speech, of starting at the end and working backwards, of stimulating your imagination,
    0:40:26 I find, can take even seemingly impossible situations and open up new possibilities.
    0:40:31 I’m not saying there’s any magic here, what I’m saying is, the magic’s inside of you.
    0:40:33 That’s where the magic is.
    0:40:37 Maybe there are some very good negotiators, but every one of us has a negotiator inside
    0:40:41 of us that can be developed and honed to be a remarkable negotiator, and that’s what’s
    0:40:43 needed in today’s world.
    0:40:49 We need to start with the conflicts that are around us and then expand out to the larger
    0:40:51 conflicts like the ones around the world.
    0:40:57 You also explain the concept why more conflict is a good thing.
    0:41:02 So would you explain why more conflict can be constructive and positive?
    0:41:06 I say that sometimes a little bit tongue-in-cheek because people expect me to say, “No, I’m
    0:41:13 all in favor of ending conflict,” but the truth is, first of all, conflict’s natural.
    0:41:17 It’s as an anthropologist, it’s part of life, and it can even be healthy.
    0:41:21 In fact, psychologists will tell you that a successful marriage isn’t about suppressing
    0:41:26 the conflict, it’s about engaging our differences, but engaging it constructively rather than
    0:41:28 destructively, surfacing them.
    0:41:34 In business, the best decisions often result from divergent perspectives coming together,
    0:41:37 and out of that creative friction, you come up with a better idea, you probably discovered
    0:41:40 that at Apple and Steve Jobs.
    0:41:44 In that sense, conflict is the foundation of human growth.
    0:41:49 It’s how we grow, it’s how we learn, it’s how we deal with all the injustices in the
    0:41:52 world, and there are a lot of injustices in the world, there are a lot of changes that
    0:41:55 need to be made that happens through conflict.
    0:42:00 That’s what Mandela taught us, that’s what Gandhi taught us, that’s what King taught
    0:42:01 us.
    0:42:04 Actually, ironically enough, in this world, we’re going to actually need more conflict,
    0:42:10 not less, but healthy conflict because the choice we face is not to get rid of conflict.
    0:42:15 The opportunity we have is to transform it, to change its form from destructive fighting
    0:42:21 in which everybody loses into constructive, creative dialogue and negotiation.
    0:42:28 In this theoretical world, do people meet at the United Nations and they hash it out?
    0:42:30 You can have Crimea, but you cannot join NATO.
    0:42:33 Is that the kind of discussion we expect?
    0:42:38 That might happen at some point, frankly, and it could take place at the UN.
    0:42:43 Sometimes, I tell you, when these conversations take place, it’s the informal conversations,
    0:42:45 the back channel conversations.
    0:42:49 In the front, on the stage, it’s theater, right?
    0:42:54 But behind the scenes, I’ll give you an example back to South Africa, we were talking about
    0:42:55 Mandela.
    0:42:59 Mandela, when he came out of prison, he was negotiating with the clerk, who was the leader
    0:43:02 of the president of South Africa at the time.
    0:43:06 The two didn’t actually get along with each other, they didn’t have good chemistry.
    0:43:09 So where did the real negotiations took place?
    0:43:14 Behind the scenes, I call that wizards.
    0:43:18 There was a person that Mandela trusted, who was a young trade union leader with a lot
    0:43:22 of negotiation experience, his name was Cyril Ramaphosa.
    0:43:25 He’s actually now the president of South Africa, 30 years later.
    0:43:30 Then there was a fellow, a junior minister in the government, Ralph Meyer.
    0:43:38 These two would get together with their teams, behind the scenes, and oftentimes the negotiations,
    0:43:42 the talks would break off, there’d be violence, because oftentimes in conflict, things get
    0:43:46 worse for a while before they get better, but behind the scenes, these two were working
    0:43:49 things out, and that’s what you need all the time.
    0:43:50 We need wizards.
    0:43:53 I’ll give you one other example here.
    0:43:58 Roger Fisher and I once visited the arms control talks in Geneva, between the Russians
    0:44:03 and the Americans, and over lunch I was asking these guys, I said, “So you haven’t made any
    0:44:08 deals in seven years and no agreements, but before that in the ’70s, there were quite
    0:44:11 a number of arms control agreements.
    0:44:13 What was true then that’s not true today?”
    0:44:17 And they said, “Well, there are many things,” he said, “but back then we had a really interesting
    0:44:19 little process.
    0:44:22 We called the wizards,” and I said, “What were the wizards?
    0:44:26 The wizards were two Americans and two Russians who had four characteristics.
    0:44:30 They were bilingual in English and Russian, so they could communicate easily.
    0:44:34 They were technically knowledgeable about the subject, which happened to be arms control.
    0:44:41 They were lower level than the ambassador, and hence as they joked, they were disposable.”
    0:44:45 And whenever there was an impasse in the talks, these four would get together out on a ferry
    0:44:48 boat in the lake there at a restaurant, and they’d shoot the breeze.
    0:44:51 You know, what if we were to count the warheads this way?
    0:44:53 What if we were to do it that way?
    0:44:58 Each side knowing full well that neither had the authority to bind their respective delegations.
    0:45:03 And the joke about being disposable was, you know, if the conversations went too far, you
    0:45:06 could always ship them back to Washington or Moscow and say, “This conversation never
    0:45:07 took place.
    0:45:08 It was deniable.”
    0:45:09 You know?
    0:45:15 And they said more good ideas for breaking impasses came out of those wizard conversations.
    0:45:21 So my question for us today is, in any conflict, we had a small conflict in business or whatever
    0:45:25 it is, or conflict in politics is where are the wizards?
    0:45:29 And might you possibly be a wizard yourself?
    0:45:31 And how would you know if you’re a wizard?
    0:45:33 I think all of us could be wizards.
    0:45:38 The thing is, it’s that a wizard is someone who can easily communicate with the other
    0:45:39 side.
    0:45:40 He might have gone to school with that person, whatever.
    0:45:42 You’ve got some trusted relationship.
    0:45:46 In that case, I was giving that business case.
    0:45:48 I was a friend of one of the parties.
    0:45:51 I contacted a friend of the other party.
    0:45:52 He was a mentor.
    0:45:53 They knew him.
    0:45:54 So we were each trusted by our sides.
    0:45:57 And all of us can think of situations like that.
    0:46:01 We got together, and we said, “How do we help our friends get out of this?”
    0:46:03 So we were the wizards behind it.
    0:46:06 They would not have been able to reach agreement or anything.
    0:46:12 But we were able to go back and forth, and we built enough trust between us that in a
    0:46:15 week we were able to settle something that seemed absolutely impossible.
    0:46:17 And so that’s what you’re looking for.
    0:46:21 Wizards are trusted, and they’re often creative.
    0:46:23 And we all can build trust.
    0:46:27 We all have trust of certain people and create trust.
    0:46:29 And we all have that inner creativity.
    0:46:34 And if we bring that to our conflicts, then we become genuine possibleists, and that’s
    0:46:36 what the world needs.
    0:46:38 I can’t remember who I interviewed.
    0:46:46 I think maybe it was Barack Obama’s speechwriter, but he told me that years ago in Washington,
    0:46:54 we see all the members of Congress used to live in the same area, regardless of party.
    0:46:58 And so what happened was, inevitably, their kids were on Little League teams together
    0:46:59 and all that.
    0:47:07 So there was a lot of informal physical face-to-face meeting at Little League games, sitting in
    0:47:10 stands and in restaurants.
    0:47:13 And that’s how a lot of things got done in politics.
    0:47:18 But now everybody lives completely separately, and Mike Johnson’s kid is not on the same
    0:47:22 Little League team with Chuck Schumer’s, and that just ain’t happening anymore.
    0:47:26 And I think in that sense, that’s like a little bit of wizardry, right?
    0:47:27 Yeah, exactly.
    0:47:29 That’s what used to happen in Washington.
    0:47:34 You think of Congress as they’re taking votes, but most of what’s Congress is negotiation,
    0:47:35 right?
    0:47:36 That’s what they’re doing most of the time.
    0:47:41 When you think of the president as mostly giving orders or deciding if they can order
    0:47:47 it, he or she is negotiating with different interest groups all the time.
    0:47:50 And negotiation is the central way in which we make decisions, and you’re right about
    0:47:56 Congress that it’s a pity that now there’s so much silos.
    0:47:58 People don’t even spend the weekends in Washington anymore.
    0:48:03 They just fly home so that you don’t have those relationships.
    0:48:07 You might disagree about this, but you’re on the same baseball team where you go to the
    0:48:09 opera together or whatever you do together.
    0:48:10 Actually operate.
    0:48:15 I remember, I think it was Ruth Bader Ginsburg loved the opera and so did who was a very conservative
    0:48:19 Supreme Court justice I’ve named just bringing, they used to go to the opera together.
    0:48:23 And that, you know, those kinds of things, those relationships help.
    0:48:25 It boils down to relationships.
    0:48:31 I once was a facilitator at a meeting of 200 members of Congress, 100 from each side.
    0:48:34 And this was a time of great stress.
    0:48:38 And they told me it was in Hershey, Pennsylvania, where the Hershey chocolates come from.
    0:48:43 And they were saying they spent more time with each other on the train going up from Washington
    0:48:46 to Hershey, Pennsylvania than they’d had in the previous three years.
    0:48:51 But we need those kinds of get togethers to build relationships.
    0:48:58 And this is the key thing I would say is there’s a funny thing where we say we’re going to
    0:49:00 be in conflict with each other.
    0:49:02 So you have a problem with your neighbor.
    0:49:03 You cut the phone line.
    0:49:04 No.
    0:49:08 The more conflict, the more you need to spend time together.
    0:49:13 You need to spend more time together with your quote, political enemies than even with your
    0:49:16 friends because that’s the way it works.
    0:49:22 And so the tendency to cut communication as a way of dealing with conflict is very unfortunate.
    0:49:24 I think we need to do the exact opposite.
    0:49:27 The more conflict, the more communication.
    0:49:34 So you would make the case that one of the normal reactions in conflict is to pull your
    0:49:38 diplomatic core out of the country, which would be probably the worst thing to do right
    0:49:39 now, right?
    0:49:40 Or at that time.
    0:49:41 Absolutely.
    0:49:46 And you’re cutting off your nose despite your face if you do that because you’re losing
    0:49:48 your ability to understand even if it’s your enemy.
    0:49:49 Know your enemy.
    0:49:50 You know, it’s funny.
    0:49:56 I remember once giving a talk at a military academy, the Naval Academy, and I was talking
    0:50:01 about how this is back in the Cold War days and I was saying we needed to put ourselves
    0:50:05 in the Russian, the Soviet shoes to understand how they see things.
    0:50:11 And one captain got up and said, you’re asking me to put myself in the shoes of the Soviets.
    0:50:14 That might distort my judgment.
    0:50:19 But the truth is, even in warfare, the first role is know your enemy, right?
    0:50:22 You got to understand them.
    0:50:24 We have to understand each other.
    0:50:28 Like right now, the U.S. and China are on a kind of collision course.
    0:50:31 We need to understand the Chinese.
    0:50:34 Even all the more so if we’re going to be in conflict with them.
    0:50:38 We need to understand them just like they need to understand us.
    0:50:39 It’s interesting.
    0:50:45 There are something like over a hundred thousand, maybe 200,000 Chinese students here in this
    0:50:46 country.
    0:50:48 Do you know how many American students are in China?
    0:50:49 A few hundred.
    0:50:54 We need to learn more about that culture, that civilization, that history, those people.
    0:51:00 Because the two biggest powers of the world, we will either go down together or we’ll
    0:51:03 find a way to coexist.
    0:51:08 When you bring that up, this concept that we should make it so hard to get a student visa
    0:51:12 and all that kind of stuff, because we’re afraid they’re spying on us as their students
    0:51:13 and all that.
    0:51:16 It’s also counterproductive, right?
    0:51:17 I agree.
    0:51:21 I mean, yes, of course, you have to have some safeguards and so on and be prudent.
    0:51:26 But no, the more we know each other, the better able we’re going to be able to, how are we
    0:51:28 going to deal with any of the big problems facing the world?
    0:51:33 Take health, take climate, take economics.
    0:51:35 We’re so intertwined.
    0:51:37 We need to find a way to manage that relationship.
    0:51:40 Yeah, we’re going to have our conflicts, of course.
    0:51:46 Conflict is natural, as I said, but we need to be able to manage it in a way that’s for
    0:51:49 our mutual benefit and for the benefit of everyone else in the world.
    0:51:55 What kind of future are we going to leave our kids if we get into a war, God forbid,
    0:51:56 with China?
    0:51:57 Yeah.
    0:51:58 Okay.
    0:52:06 My last question, talking to the father of negotiating here is, how do you discern people’s
    0:52:10 true strengths and weaknesses?
    0:52:13 Because everybody’s trying to bluff everybody in negotiation, right?
    0:52:18 So what’s the sign of strength and what’s the sign of weakness?
    0:52:23 I think, as John F. Kennedy once said, “Let us never fear to negotiate.”
    0:52:28 In other words, negotiation to me, reaching out to the other side, is a sign of strength.
    0:52:31 It takes confidence.
    0:52:33 Sometimes people think negotiation is a sign of weakness.
    0:52:40 Now, negotiation is a sign of strength, and empathy is a sign of strength.
    0:52:44 Sometimes people might think it is a weakness, but think of it as strategic empathy, because
    0:52:49 in negotiation, you’re trying to change someone else’s mind.
    0:52:53 How can you possibly change someone else’s mind unless you know where that mind is or
    0:52:54 their heart is?
    0:53:01 We might think of as vulnerabilities actually are strengths in negotiation.
    0:53:06 The ability to build trust and inspire trust is essential to negotiation.
    0:53:08 The ability to empathize is essential to negotiation.
    0:53:14 The ability to listen is essential to effective negotiation.
    0:53:19 We need to reframe some of those things and see that those things are the ones that actually
    0:53:25 lead to successful negotiations, and people who are successful negotiators are happier.
    0:53:28 They get more of what they need in life.
    0:53:30 Negotiation may be the core competence.
    0:53:36 One of the very few core competencies that any of us need to deal and navigate in the
    0:53:37 world of today.
    0:53:38 Okay.
    0:53:41 I asked all the questions I could think of.
    0:53:45 Well, let me just say this again.
    0:53:51 We live, the reason I wrote this book possible is because we live in an age of conflict.
    0:53:52 Conflict’s not going away.
    0:53:56 It’s like increasing everywhere we’re around it, everywhere I ask, “Is conflict going up
    0:53:57 or going down?”
    0:53:59 Everyone says it’s going up.
    0:54:02 The question is, how do we navigate it?
    0:54:04 We are all potential possibilities.
    0:54:13 If we become possibleists and apply our innate human curiosity, our innate human creativity,
    0:54:20 and our innate human collaboration to our conflicts, then we can learn to work together.
    0:54:23 If we can work together, we can solve our problems, we can realize our opportunities,
    0:54:27 we can make life the way we want, we can transform our conflicts.
    0:54:32 I think we can transform our lives and we can transform the world, and that’s my dream.
    0:54:37 You are the Carol Dweck of the Possibleist Mindset, basically.
    0:54:41 She was kind enough to give me a quote for my book, actually.
    0:54:42 Yes.
    0:54:43 Definitely.
    0:54:48 I really have a huge amount of respect for her, and exactly.
    0:54:51 It’s about applying the growth mindset.
    0:54:56 We need to take the very same things like that Carol has learned about, that you talk
    0:55:02 about in your own book about growth, grit, and grace.
    0:55:08 We need to apply that to the conflicts around us, and if we can do that, then I’ve got a
    0:55:11 grandson now, Diego, and he’s my new boss.
    0:55:17 We can create the world that I want for him and all his future generation.
    0:55:21 We can do that through creative, constructive, curious negotiation.
    0:55:24 Well, there you go.
    0:55:30 I hope this episode of William Murray has turned you into a remarkable negotiator.
    0:55:32 Be a Possibleist.
    0:55:36 See what’s possible, do what’s possible, try what’s possible.
    0:55:37 I’m Guy Kawasaki.
    0:55:42 This is Remarkable People, and I have a team of Possibleists.
    0:55:49 They are Madison Nismar, producer and co-author, Tessa Nismar, researcher, Shannon Hernandez,
    0:55:50 and Jeff See.
    0:55:55 They are the sound designers who believe in all kinds of possibilities.
    0:55:59 And then there’s Luis Magana, Alexis Nishimura, and Phalan Yates.
    0:56:06 We are the Remarkable People team, and we believe that it is easily possible that you
    0:56:09 can make a difference and be remarkable.
    0:56:16 If you want help from Madison and I to make things that are possible real, read Think
    0:56:18 Remarkable.
    0:56:26 Until next time, mahalo and aloha.

    In the latest episode of Remarkable People, host Guy Kawasaki engages in a captivating conversation with William Ury, co-founder of the Program on Negotiation at Harvard Law School and co-author of the groundbreaking book “Getting to Yes.” William shares his wealth of experience as a negotiation advisor and mediator, having worked on conflicts ranging from corporate disputes to civil wars. He introduces the key concepts from his latest book, “Possible,” which offers time-tested practices to engage and transform conflicts. Discover how adopting a possibilist mindset and applying the principles of going to the balcony, building a golden bridge, and engaging the third side can help you navigate the challenges of today’s world and make a positive difference in your life and the lives of others.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

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  • Oleksandra Matviichuk: Fighting for Justice and Human Dignity in Ukraine

    AI transcript
    0:00:12 I’m Guy Kawasaki and this is Remarkable People.
    0:00:15 We are on a mission to make you remarkable.
    0:00:20 And helping me in this episode is Alexandra Matvychuk.
    0:00:23 She is a human rights lawyer based in Ukraine.
    0:00:29 Since 2012, she has served on the advisory council under Ukraine’s Parliamentary Commissioner
    0:00:30 for Human Rights.
    0:00:38 And in 2017, Alexandra became the first Ukrainian woman to participate in Stanford University’s
    0:00:40 Emerging Leaders Program.
    0:00:46 Following the violent suppression of protests in 2013, she coordinated the EuroMate and
    0:00:51 SOS initiative to legally assist persecuted protesters.
    0:00:59 She has spearheaded global campaigns such as #LetMyPeopleGo and #SaveOlegSensov to
    0:01:03 free prisoners of conscience detained by Russia.
    0:01:09 Among many other awards, Alexandra was named Ukraine’s 2017 Woman of Courage by the U.S.
    0:01:10 Embassy.
    0:01:18 And in 2022, she co-received the Nobel Peace Prize along with the Center for Civil Liberties.
    0:01:22 Get ready for a really powerful episode.
    0:01:27 She is our first Nobel Prize winner on the Remarkable People podcast.
    0:01:34 I’m Guy Kawasaki, and now here is the remarkable Alexandra Matvychuk.
    0:01:40 Many people are familiar with lawyers in terms of maybe family law or criminal law, but I
    0:01:46 think a lot of people listening to this podcast may not be familiar with human rights lawyers.
    0:01:50 So could you please explain what a human rights lawyer does?
    0:01:54 Human rights lawyers defend human rights and human dignity.
    0:02:01 I was born in Ukraine, and this is a country which has a lot of issues with human rights,
    0:02:07 because we restore our independence only in the 19th when Soviet Union collapsed.
    0:02:15 And all these years, we are trying to build sustainable state institutions like court,
    0:02:18 which can produce justice for people.
    0:02:25 And in such a country where institutions are not strong and effective, there are a lot
    0:02:32 of problems with freedom of speech, with freedom of assembly, with right to fear trial, etc.
    0:02:39 And that’s why the work of human rights lawyer is to help this state institution to work
    0:02:41 in a proper way.
    0:02:48 This work changed from time to time because ten years ago, we obtained a chance for democratic
    0:02:53 transition because the authoritarian regime in Ukraine collapsed, and it opened for us
    0:02:57 a path for democratization.
    0:03:03 But in order to stop us on this way, Russia invaded, and Russia occupied Crimea, part
    0:03:09 of Lugansk and Donetsk regions, and two years ago extended this war to the large-scale invasion.
    0:03:17 So now the work of human rights lawyer for all these ten years is connected with protection
    0:03:22 of people for international crimes, which Russia committed in the occupied territories
    0:03:25 and in the frame of this war.
    0:03:29 Could you describe the kind of cases that you handle?
    0:03:35 We was the first human rights organization who sent mobile groups when the war started.
    0:03:42 One important point, this war started not in February 2022, like International Community
    0:03:49 think, this war started in February 2014, after the Revolution of Dignity, when authoritarian
    0:03:51 regime in Ukraine collapsed.
    0:03:58 So we sent these mobile groups, and we started to document war crimes.
    0:04:04 And I personally interviewed hundreds and hundreds of people who survived Russian captivity,
    0:04:10 and they told me horrible stories, they told me how they were beaten, raped, smashed into
    0:04:16 wooden boxes, electrically shoved through their genitalia, their fingers were cut, their
    0:04:20 nails were turned away, their nails were drilled.
    0:04:25 One woman told me how her eye was dug out with a spoon.
    0:04:31 We sent numerous reports to international organizations and foreign governments, to
    0:04:39 UN, to Council of Europe, to OECE, to European Union, to all human rights mandatories, which
    0:04:46 can be useful in this situation, but this practice didn’t stop Russia ignore all provision
    0:04:48 of international law.
    0:04:54 And as a human rights lawyer, I find myself in situation when the law doesn’t work.
    0:05:00 And all international instruments on the international level are not working, they are not appropriate.
    0:05:07 It can’t help me to save people from captivity and stop torture.
    0:05:15 That’s why we change our strategy and we start to organize international campaign.
    0:05:22 The most successful was several years before our scale war started, it’s called Save Alexinsov
    0:05:28 Global Action, devoted to release of Ukrainian film producer Alexinsov, who was illegally
    0:05:34 detained by Russia in Crimea, as well as other Ukrainian political prisoners.
    0:05:39 And we united people in 35 countries in the world.
    0:05:46 We start with simultaneous demonstrations in these countries and it provides energy,
    0:05:53 essential energy like a kick to international mechanism to work in a proper way.
    0:05:59 And to make a long story short, Alexinsov and dozens of Ukrainian political prisoners
    0:06:03 were released by Russia as a result of this campaign.
    0:06:10 Now, unfortunately, situation is much more difficult because now we are in a large scale
    0:06:17 war and Russia stopped to pretend that Russia is civilized country.
    0:06:36 So today, what is a successful resolution of a case?
    0:06:39 What is justice for these victims today?
    0:06:48 Oh, it’s a good question because I work with people who went through the hell, literally.
    0:06:53 And I know that people see justice very differently.
    0:06:59 For some people justice means to see their perpetrators under the bars.
    0:07:06 For other people justice means to get compensations and without this they will feel unsatisfied.
    0:07:10 For some people justice means just to know the truth.
    0:07:12 What happened with their beloved ones?
    0:07:20 For another people justice means just opportunity to be heard and to get public recognition
    0:07:26 that something which happened to them and their family is not just immoral but illegal.
    0:07:33 This means that we as human rights lawyers have to build a sustainable and very comprehensive
    0:07:39 justice strategy with different elements and appropriate infrastructure to reach all these
    0:07:44 human needs because all these aspects is justice.
    0:07:51 Now, are you working on individual cases or using an American term?
    0:07:53 Is it a class action?
    0:07:57 Are you trying to work with tens of thousands of people, just a few human rights lawyers?
    0:07:59 How does this scale?
    0:08:08 We work with individual cases, but my goal is to change this wrong wiring, not just to
    0:08:12 everyday try to reach and to liquidate fires.
    0:08:18 When large scale war started, we united our efforts with dozens of organizations from
    0:08:24 different regions, we built national network of local documentators, we covered the whole
    0:08:30 country including the occupied territories and working together we jointly documented
    0:08:34 more than 70,000 episodes of our crimes.
    0:08:43 70,000 is a huge amount but still just a tip of iceberg because Russia uses war crimes
    0:08:45 at the messes of our fear.
    0:08:50 It’s a way how Russia tries to win this war, Russia deliberately provides enormous pain
    0:08:57 and suffering to civilians in order to break people’s resistance and occupy the country.
    0:09:03 I start to ask myself from the first months of this large scale war for whom do we document
    0:09:05 all these crimes for?
    0:09:11 Because as a lawyer, I understand that we face with accountability gap.
    0:09:19 First, it’s a huge amount of crimes, it’s very difficult to investigate all of them
    0:09:22 according to international standard.
    0:09:28 And second, there is no international court who can prosecute Putin and top political
    0:09:33 leadership and high military command of the Russian state for the crime of aggression.
    0:09:38 For their leadership decision to start this war, which is very essential because all these
    0:09:44 atrocities which we now documenting, it’s a result of this leadership decision.
    0:09:51 And that’s why the huge part of my job nowadays is to establish a new international accountability
    0:09:53 mechanisms.
    0:10:00 We have to change the global approach to work on justice and to global justice for crime
    0:10:01 against peace.
    0:10:04 And we are doing this not just for Ukrainians.
    0:10:08 The whole world will benefit after this change.
    0:10:15 Are you saying that the ICC is ineffective and it’s not really addressing this?
    0:10:16 No.
    0:10:20 The activities of international criminal court is extremely important.
    0:10:27 Let me remind you how important was this arrest warrant against Vladimir Putin and his child
    0:10:34 commissioner Maria Lvova-Belova, especially because we have politicians, even in Western
    0:10:39 democracies, which still want to return to business as usual with Russia.
    0:10:44 And now they have to understand that when they try to shake Putin’s hand, they will
    0:10:52 do it with a man who was officially recognized by international criminal court on this level
    0:11:01 of indictment, that Putin is one of the biggest child kidnappers in the world.
    0:11:04 And this is not political, this is legal statement.
    0:11:07 But what’s the problem with international criminal court?
    0:11:12 First, international criminal court has no jurisdiction over the crime of aggression,
    0:11:19 which means that we have to establish a special tribunal on aggression like international court
    0:11:25 to make Putin Lukashenko and their surrounding accountable for the crime against peace.
    0:11:31 And second, international criminal court has jurisdiction over the crimes against humanity,
    0:11:39 genocide and war crimes, but according its policy, this court never investigate all crimes,
    0:11:46 which means that the vast majority, probably 98% of everything which were committed by
    0:11:52 Russia will be burden of responsibility of national system.
    0:12:01 And investigate in all requirements of Article 6 of European Convention of Human Rights more
    0:12:07 than 126,000 criminal proceedings.
    0:12:13 This is a number which Office of General Prosecutor investigated for current moment.
    0:12:18 It’s impossible even for the best national system in the world, Ukraine is not the best
    0:12:21 national system in the world.
    0:12:25 How many children have been kidnapped in this war?
    0:12:29 The honest answer, I don’t know.
    0:12:36 We are in the folk of the war and we have only official numbers in our own expertise.
    0:12:44 Ukrainian authorities identified more than 19,000 children who were illegally deported
    0:12:46 to Russia.
    0:12:55 Russian authorities tell that they transfer to Russia more than 700,000 children.
    0:13:00 The difference with number is because Russian authorities put in this number children who
    0:13:04 were illegally deported together with the parents.
    0:13:10 Really you remember how in the first years of the war hundreds of thousands of Ukrainians
    0:13:16 were deported to Russia and Ukrainians and people abroad tried to help them to leave
    0:13:22 Russia as quickly as possible because very often these people were deported without documents,
    0:13:25 without money, without everything.
    0:13:31 After weeks or months being in the basement of their residential building hiding from
    0:13:35 Russian shallots or in a very difficult psychological mood.
    0:13:43 What we can tell, according to this problem, that this is a massive practice.
    0:13:51 Russia used these war crimes as a conscious policy of Russian federation and even more
    0:13:59 this illegal deportation of Ukrainian children is a part of a genocidal plan of Russia.
    0:14:05 Because in Russia these children were told that they are not Ukrainian, they are Russian
    0:14:12 children and Russia is their motherland and they are supposed to be adopted by Russian
    0:14:20 family regardless of the fact that part of them have their parents arrested by Russian
    0:14:34 so their life or relatives in Ukraine waiting and trying to return them back and this is
    0:14:36 a genocidal policy.
    0:14:42 It’s very important to understand what the goal is because when we speak about crime
    0:14:47 of genocide it’s a crime of crime and as a lawyer I know how difficult it is to prove
    0:14:53 on international level but no necessity to be a lawyer to understand the common thing
    0:15:00 that if you want partially or completely destroy some national group there is no necessity
    0:15:03 for you to kill all representatives.
    0:15:09 You can forcibly change their identity and the entire national group will disappear and
    0:15:17 that is why Russians take dozens of thousands of Ukrainian children to Russia to bring them
    0:15:22 up as Russians and to destroy their identity.
    0:15:30 So these kids were kidnapped, taken to Russia and now they’re being raised by Russian families?
    0:15:39 Yes, and there are a lot of journalists’ investigation about this, the last which I found very interesting
    0:15:45 because it was made by Russian independent media as a TV rain, they even achieved the
    0:15:52 comment of this Russian adoptive family and look what they tell to this journalist that
    0:15:59 first they adopted the small boy and they changed the boy’s name and surname and they
    0:16:05 told that the boy was crying and told that his real name is another but they ruined his
    0:16:15 personality and now this adoptive family said that he became to agree with his new name
    0:16:24 but what strikes me in this story even more that this boy has a sister and this sister
    0:16:31 has a 16 year old and she applied to Russian court asking Russian court not to separate
    0:16:41 her from her brother and Russian court refused and they separated sister from brother.
    0:16:49 So this is a real horror, on the example of this two child it’s a tragedy and this Russian
    0:16:57 adoptive family saying with a smile how they ruin the real identity of this boy, I really
    0:17:04 can’t provide some comments on this action, only probably legal comments because from
    0:17:22 the human sense, from the common sense it’s horrible what they did to this child.
    0:17:25 Can you tell me what your typical day is?
    0:17:30 What does a Ukrainian human rights lawyer do on a typical day?
    0:17:36 There is no typical day in Ukraine because war ruined everything which you call a normal
    0:17:42 life, a possibility to go to work, to meet with your colleagues or friends, to hug your
    0:17:48 beloved ones, to have family dinners, everything disappeared because to live during the large
    0:17:54 scale war it means that you have no typical day, you have no structure in your life, you
    0:18:00 lose control over your life and you live in total uncertainty because you have never any
    0:18:08 idea when the next Russian attack started, when internet disappeared, what happened with
    0:18:14 your beloved ones which are in another part of Ukraine because there is no safe place
    0:18:18 anymore where you can hide from Russian rockets.
    0:18:23 This is something which the world do with every people in Ukraine, not human rights
    0:18:29 lawyer, that we have no typical days anymore.
    0:18:31 If it’s safe to tell me, where are you now?
    0:18:32 What city?
    0:18:40 I’m in Kyiv, I’m in my home and I’m afraid that you and our listener hear the voice of
    0:18:49 my cat because he always try to interfere to my podcast and I’m sorry because he makes
    0:18:56 this voice very loudly, I have to introduce my cat, my cat’s name is Sunflower, so welcome
    0:19:02 Sunflower and sorry I can’t stop him.
    0:19:04 We are happy to accommodate Sunflower.
    0:19:16 I don’t know how to say this without sounding callous but are you not in physical danger?
    0:19:21 Wouldn’t the Russians like to in particular silence you as a human rights lawyer as opposed
    0:19:27 to just a normal regular person, a normal Ukrainian, aren’t you a target?
    0:19:37 We are all targets and I get used to this situation because I don’t know how my personal
    0:19:45 story will end but I know that all other efforts have sense and there are a lot of people who
    0:19:52 will continue this fight for justice and that result even unexpectedly will be achieved.
    0:19:54 I have no doubt in it.
    0:20:02 Can you give me a sense of how Ukrainians feel now?
    0:20:06 Have they given up from the outside looking in and I don’t know what filters come out
    0:20:10 of Ukraine that reach the United States or a person like me?
    0:20:16 It seems like Ukrainians are extremely resilient and clever and fighting back but from your
    0:20:19 perspective, what’s the tone out there?
    0:20:24 Yes, Ukrainians are resilient because pessimism is a luxury.
    0:20:30 Sometimes journalists ask me about tiredness and I very honestly tell that probably you
    0:20:38 can allow yourself to be tired being in Berlin, in Geneva, in Paris, in Washington but if
    0:20:44 you will be tired in Kharkiv, in Odessa, in Kiev, you will be killed.
    0:20:47 That’s why pessimism is a luxury for us.
    0:20:52 But also true that millions of people in Ukraine are in pain.
    0:20:55 We have a lot of families separated.
    0:21:01 We have a lot of deaths and this is something which I can’t get used because first and foremost
    0:21:10 we are all humans and it’s very difficult to lose regularly your friends, your colleagues
    0:21:14 and people from your close circle.
    0:21:21 And because Russians, as they tell before, they deliberately provide enormous suffering,
    0:21:27 they try to develop so-called learned helplessness.
    0:21:34 They try to cultivate this learned helplessness that Ukrainians have no energy to resist.
    0:21:39 Just to say that there is no sense to oppose such enormous opposing power which Russia
    0:21:47 is because for sure Russia is a great military state, has nuclear weapon, veto power in
    0:21:55 the UN, much bigger population and before the war started Russia was 11th economy in
    0:21:56 the world.
    0:22:03 But what we know and what we prove to the world that ordinary people have a much great
    0:22:06 impact that they can even imagine.
    0:22:12 Ordinary people are stronger than even the Second Army in the world.
    0:22:18 Ordinary people who fight for their freedom and human dignity can change the world’s history
    0:22:21 quicker than the UN intervention.
    0:22:23 And we are ordinary people.
    0:22:30 This means that we feel pain, we feel frustration, we feel all emotions in this war.
    0:22:34 But we also know that we have no other choice.
    0:22:37 This war is genocidal.
    0:22:42 If we stop fighting, there will be no more us.
    0:22:48 I’m sure you’ve thought about this, but literally what happens if Russia wins this war?
    0:22:53 I can tell you this is something which Russians told to people whom we interviewed, people
    0:22:56 who survived from Russian captivity.
    0:23:04 They told us that Russians told them that first we’ll occupy Ukraine and then together
    0:23:10 with you we will conquer other countries because Russia is an empire.
    0:23:14 Empire has a center but has no borders.
    0:23:20 If empire has energy, empire always tries to expand.
    0:23:25 And that’s why in this war we are fighting not just for ourselves.
    0:23:35 We are fighting for the post-world order which was established when Nazi Germany collapsed.
    0:23:43 And this means that we are fighting to prevent this world war.
    0:23:51 And this is not just words because we saw the same in occupied territories where Russia
    0:23:57 provide forcible mobilization of Ukrainians to Russian army.
    0:24:03 And even if you look to Russian army which invaded to Ukraine, you can see clearly this
    0:24:11 imperialist policy of Russia because they first mobilized people from indigenous people
    0:24:17 of Russia, like from Chechnya, Yakutia, Ingushetia, Buryatia.
    0:24:24 And this small indigenous people now in crisis, their representatives told that when we lose
    0:24:31 all our men in this war, we as an indigenous people will disappear.
    0:24:38 And this is imperialist policy for Russia is empire.
    0:24:44 And this is something which is not unfortunately understandable for international community.
    0:24:47 And what if Russia loses?
    0:24:53 Does China take back Manchuria and the Federation implodes and what happens then?
    0:25:00 Let me answer to this question with the quote of my Russian human rights colleague because
    0:25:02 I also ask them how it can help.
    0:25:07 You know that Russian human rights organization closed.
    0:25:11 My Russian colleagues labeled as foreign agents.
    0:25:12 Some of them have to leave country.
    0:25:18 Some of them still they are just recently my friend, the head of Russian Human Rights
    0:25:25 Center Memorial who received the Nobel Peace Prize together with me was jailed.
    0:25:27 So they are really dangerous.
    0:25:35 And they still trying to do our best, their best to help us and to help Ukrainian citizens.
    0:25:41 And when I ask them what I and my team can do to help you.
    0:25:47 My Russian human rights colleagues always answered, if you want to help us, please be
    0:25:49 successful.
    0:25:55 Because only success of Ukraine and military defeat of Russia provide a chance for democratic
    0:25:58 future of Russia itself.
    0:25:59 Not guarantee.
    0:26:06 There is no guarantee in our life at all, but at least a chance for democratic transformation.
    0:26:11 And this is a luxury to have a chance because for now they have no chance.
    0:26:20 What has been the impact of the recently approved $60 billion of aid from the United States?
    0:26:27 Probably you know that the vast majority, 88% of this money will stay in United States.
    0:26:29 So they will never transfer to Ukraine.
    0:26:36 This money will be used for buying weapons from United States.
    0:26:44 This win-win deal, so-called, because it’s also stimulate United States economy to develop.
    0:26:51 We urgently need these weapons to stop Russian counter-offensive attack because Russia uses
    0:26:59 this situation when military aid were blocked in United States for months and Russia killed
    0:27:05 unarmed and tried to go further and captured as more territories as Russia can.
    0:27:12 And Ukrainians are ready to fight, but it’s impossible to fight with bare hands.
    0:27:16 And that is why we are waiting for these weapons to be delivered.
    0:27:18 It’s still on the way.
    0:27:25 And that is why Russia, I think, suffices attack and start to attack not just on Donbass
    0:27:32 but also in Kharkiv region, near border with Russia, in Sumo region, something supposed
    0:27:33 to happen.
    0:27:37 It’s also another part of border with Russia.
    0:27:40 And we are in a critical situation.
    0:27:43 And this is a price for delay.
    0:27:48 And we pay in a price for this delay of military support.
    0:27:53 And the time for us converted in numerous deaths now.
    0:28:01 And sitting in Ukraine and you’re watching Congress debate about the aid package to Ukraine
    0:28:07 and trying to tie it into our southern border security and it’s all political, right?
    0:28:11 From the outside, looking in, what do you think of the United States, the way it does
    0:28:12 some of these things?
    0:28:14 I’m in Kiev.
    0:28:19 And in Kiev, we are constantly being shot, not just by Russian rockets, but also by Iranian
    0:28:20 drones.
    0:28:26 China helped Russia to circumvent sanctions and the import technology is critical to
    0:28:27 our fear.
    0:28:33 Syria works for Russia in UN General Assembly and North Korea sent to Russia more than a
    0:28:35 million artillery shells.
    0:28:43 So if authoritarian regimes support each other, I believe that people who believe in democracy
    0:28:49 and freedom have to support each other even stronger because we are losing freedom in the
    0:28:50 world.
    0:28:55 And this year, half percent of population in the world will go to election.
    0:29:02 Eighty percent of people around the world live in non-free or partially free society,
    0:29:08 which means that people who have a real right to vote and for whom they want, who have a
    0:29:14 real right to love whom they heart tell them to life, who have a real right to say what
    0:29:21 they want to say and a real right to choose what God they want to pray, it’s just twenty
    0:29:23 percent, it’s minority.
    0:29:29 And we saw the dangerous trends in so-called well-developed democracies, so we are losing
    0:29:30 freedom in the world.
    0:29:39 That’s why it’s so important to support each other in order to save this dimension for
    0:29:46 freedom and for development of people and for their rights and freedoms.
    0:29:48 Up next on Remarkable People.
    0:29:55 His family hoped to the last that he is alive but like thousands of other Ukrainian civilians
    0:29:57 are in Russian captivity.
    0:30:03 But when the Ukrainian army liberated Kharkiv region, we found mass graves with dead bodies
    0:30:13 of men, women and children there and in unmarked grave under the number 319, we found the body
    0:30:17 of this dead children writer Volodymyr Volenko.
    0:30:22 And you can ask me, for what Russians killed children writer?
    0:30:25 The answer is simple because they can.
    0:30:36 Thank you to all our regular podcast listeners.
    0:30:39 It’s our pleasure and honor to make the show for you.
    0:30:45 If you find our show valuable, please do us a favor and subscribe, rate and review it.
    0:30:52 Even better, forward it to a friend, a big mahalo to you for doing this.
    0:30:57 We’re listening to Remarkable People with Guy Kawasaki.
    0:31:03 Do you believe that these sanctions that the United States announces, does it have any
    0:31:09 effect on the Russian will to wage this war?
    0:31:10 Sanctions is effective.
    0:31:15 The problem is that Russia find a way how to bypass sanctions.
    0:31:21 Even my colleagues analyze broken planes and drones on the battlefield.
    0:31:27 They found their American elements, American technologies.
    0:31:35 So Russia still import American technologies and use it in planes and drones to kill Ukrainians.
    0:31:42 This means that we have problems that we can’t close that back door for which Russia used
    0:31:43 to bypass the sanctions.
    0:31:46 And this is not just Ukrainian problem.
    0:31:52 This first and foremost problems of United States, of European Union and other countries
    0:31:57 who introduce sanctions but can’t secure sanction regime.
    0:32:01 I’d like to return to the ICC for a second.
    0:32:11 So do you believe that this ICC action towards Putin, does it have any effect on Russian
    0:32:16 commanders and thinking that they’re going to be guilty of war crimes or anything?
    0:32:18 Does it matter to them at all?
    0:32:24 Let me tell you a story which can perfectly answer to your question.
    0:32:32 When ICC announced this first ever warrant against Putin and his child commissioner,
    0:32:39 because we all know Russian language as a former part of Russian Empire, I hear the
    0:32:45 Margarita Simonyan, the head of Russian Today on Russian television, she was furious.
    0:32:48 She was very angry but not on the court.
    0:32:56 She was angry because she had a conversation with Russian generals and she told, can you
    0:33:04 imagine, these Russian generals told me, probably we have to change our military tactics because
    0:33:11 we can also be arrested, issued on arrest warrant by international criminal court.
    0:33:12 And she was so angry.
    0:33:15 She told, how they can’t think about this.
    0:33:18 They have to be worried only to lose this war.
    0:33:21 So it happens.
    0:33:27 What I try to explain for people about justice, because people, they think the justice is
    0:33:34 about the past, because you will be punished for something which you have already done
    0:33:35 in the past.
    0:33:41 Or people think that justice is only about future, because it’s provided a signal for
    0:33:49 future that if you commit the same, you will be punished, like previous perpetrators.
    0:33:54 But justice have a very significant impact to the present.
    0:34:00 When you start demonstrate justice, even if a part of Russians start to be doubt, that’s
    0:34:07 probably this time they will not avoid responsibility, how they avoid in Chechnya, in Moldova, in
    0:34:11 Georgia, in Mali, in Libya, in Syria, in other countries of the world.
    0:34:16 So probably this time they will be responsible for everything which they commit by their
    0:34:18 own hands.
    0:34:25 And if part of Russians start to be doubt, when we speak about category of large scale
    0:34:31 war, it can save thousands, thousands, and thousands of lives, because it will have a
    0:34:36 frozen effect to brutality of human rights violations.
    0:34:42 And this is the strategic meaning of justice to present.
    0:34:51 From those lines, then it is more effective to prosecute now during the war than like
    0:34:55 in World War II, where people waited till after the war.
    0:35:01 But for what we have to wait, this is the common sense.
    0:35:07 If we want to prevent war in the future, we have to punish the state and their perpetrators
    0:35:10 who start such wars in present.
    0:35:17 But this common sense, it’s a logic, have only one precedent in the whole history of
    0:35:20 humankind, and it was Nürburgring trial.
    0:35:22 And what is Nürburgring trial?
    0:35:23 It’s Victoria’s trial.
    0:35:30 It’s trial where Nazi criminals were tried only after Nazi regime had collapsed.
    0:35:37 But it was in past century, the life in U1, the world changed a lot after the Second World
    0:35:38 War.
    0:35:43 U1 was established, international treaties were signed, the international architecture
    0:35:47 of peace and security were developed.
    0:35:53 People and countries become more and more civilized for what we have to wait.
    0:36:00 Justice must be independent of fact when and how the war will end.
    0:36:07 We have to send a strong signal that if you start aggressive war, we don’t care.
    0:36:09 Will you lose this war?
    0:36:10 Will you win this war?
    0:36:14 If you start aggressive war, you will be punished.
    0:36:21 And only these can prevent wars in the future, because it means that the war has no sense.
    0:36:27 And do you think if Russian wins this war, they will still be brought to justice?
    0:36:33 International crimes have no statute of limitation, which means that it’s better to demonstrate
    0:36:41 justice sooner than later, but which means that people can do it in future wherever we
    0:36:43 want to do it.
    0:36:50 What is your interpretation of the relationship between Trump and Putin?
    0:36:56 I’m not very familiar with American politics, but Trump is a very bright figure, for sure,
    0:37:02 I heard about him, especially when he was a president of the United States.
    0:37:06 And I think that Putin is very predictable, and Trump is very unpredictable.
    0:37:14 This is a huge difference between these two types of people, because for us it was very
    0:37:22 easy to predict that Russia will invade it, that Russia will use force in order to stop
    0:37:28 democratic transition of Georgia, to stop democratic transition of Ukraine, that Russia
    0:37:35 will try to present all this broken international order, like a fact to complete international
    0:37:39 community and push international community to reckon with it.
    0:37:40 It was predictable.
    0:37:45 With Trump, we don’t know what to expect, frankly speaking.
    0:37:53 If this war ends, would Ukraine accept the end of the war with Russia retaining Crimea?
    0:37:59 Or does Ukraine want Russia out of every single part of Ukraine?
    0:38:08 Let me make this question more human, because I’m not politician, I’m not diplomat, I’m
    0:38:13 human rights lawyer, and I work with people, and I always try to bring human dimension
    0:38:15 into conversation about war.
    0:38:17 I will tell you a story.
    0:38:22 This is a story about children writer Volodymyr Vakulenko.
    0:38:28 He wrote a beautiful story for children, an entire generation of Ukrainian children brought
    0:38:31 up of his daddy’s book.
    0:38:35 During Russian occupation of Kharkiv region, Volodymyr disappeared.
    0:38:42 His family hoped to the last that he is alive, but like thousands of other Ukrainian civilians
    0:38:44 are in Russian captivity.
    0:38:51 But when the Ukrainian army liberated Kharkiv region, we found mass graves.
    0:38:56 It’s dead bodies of men, women, and children there.
    0:39:03 And in unmarked grave, under the number 319, we found the body of this dead children writer
    0:39:05 Volodymyr Vakulenko.
    0:39:11 And you can ask me, for what Russians killed children writer?
    0:39:15 The answer is simple, because they can.
    0:39:22 Because Russian occupation mean torture in first disappearances, sexual violence, denial
    0:39:28 of your identity, forcible adoption of your own children, filtration camps and mass graves.
    0:39:33 Because people under Russian occupation have no tool how to defend their rights, their
    0:39:38 freedom, their property, their lives, and their beloved ones.
    0:39:45 And you know what? We have no moral right to leave our people alone, for torture and
    0:39:48 death under Russian occupation.
    0:39:52 This is something which is not very visible when you speak from geopolitical perspective,
    0:39:57 but very understandable when you speak from human perspective.
    0:40:03 We are fighting not just for territories, we are fighting for our people who live there.
    0:40:09 It’s our neighbors, it’s our members of the families, it’s our friends, it’s our people,
    0:40:18 it’s unhuman to leave them alone, because the life of people can’t be political compromise.
    0:40:22 Okay, my last question for you is this.
    0:40:29 So let’s say my listeners are hearing you and you know, we’re Americans and we’re sitting
    0:40:32 fat, dumb and happy in America.
    0:40:36 What can we do to support you?
    0:40:41 Oh, you can do a lot, you can do a lot.
    0:40:44 And let me tell you one example.
    0:40:50 When large scale wars started, not just Putin, but also our international partners were confident
    0:40:58 that Ukrainians have no right to resist because Russia is a strong state and blah, blah, blah.
    0:41:02 But Ukrainians decided that we will fight for our freedom and human dignity, and when
    0:41:09 international organizations and embassies evacuated their personal, ordinary people remained.
    0:41:13 And ordinary people started to do extraordinary things.
    0:41:18 It were ordinary people who helped to survive under artillery’s fire.
    0:41:24 It were ordinary people who broke through the encirclement to provide humanitarian aid,
    0:41:32 who tried to organize evacuation from siege cities and settlement under Russian fire,
    0:41:37 who rescued people trapped into the rubbles of residential buildings.
    0:41:44 Ordinary people rescued their lives to save other, which they have never met before.
    0:41:51 And this was a part of Ukrainian success, that this plan that Ukraine will be occupied
    0:41:54 in three, four days, was damaged.
    0:42:03 But another part was ordinary people in United States and other countries who see our struggle
    0:42:07 and start to demand from their government to help us.
    0:42:13 Because you’re right about Ukraine, because you collect money, because you urge your government
    0:42:17 to help more, we survived.
    0:42:21 And you can continue to do it.
    0:42:27 I’m extremely grateful for all people in United States, for your help and for your
    0:42:32 assistance and for your solidarity in this dramatic time of our history.
    0:42:34 You save our lives.
    0:42:37 But the truth is that the wars continue.
    0:42:47 This means that we still need your involvement, and you can do a lot in your country to make
    0:42:54 the policy of United States more sensitive to Ukraine success.
    0:42:56 Do you have anything more you want to say?
    0:43:02 I have asked the questions that I want to ask, and what a powerful episode this will
    0:43:03 be.
    0:43:07 So you have the mic, you can say anything you want.
    0:43:12 Probably I will say that I would never wish anyone goes through our experience.
    0:43:20 Because war is the most horrible thing, which you can just even imagine.
    0:43:29 And if I can in the future, I would like to forget a lot, which we’re going through now.
    0:43:39 But I want to remember for ages that there are a few things which are literally important
    0:43:41 in our life.
    0:43:48 Because when you see how people support each other, when you feel this wave of solidarity
    0:43:56 across the country, when you experience how people rescued their life to save others,
    0:44:03 this is a feeling when you acutely aware what doesn’t mean to be human.
    0:44:10 And I want me to remember what doesn’t mean to be human.
    0:44:17 All I can say is, wow, what a powerful episode with Alexandra Medvedeva.
    0:44:22 I hope you appreciate what she’s going through and danger she is encountering to do what
    0:44:24 she does.
    0:44:27 And let us all never forget what it means to be human.
    0:44:29 I’m Guy Kawasaki.
    0:44:31 This is Remarkable People.
    0:44:34 First, I would like to thank Mariana Bonici.
    0:44:39 She introduced us to Alexandra and made this interview possible.
    0:44:43 Next, I would like to thank the Remarkable People team.
    0:44:49 That would be Jeff C. and Shannon Hernandez, sound design engineers, Madda’s and Naismar
    0:44:53 producer and co-author with me of Think Remarkable.
    0:45:00 Tessa Naismar, a researcher, Alexis Nishimura, Luis Magana and Fallon Yates.
    0:45:06 We are the Remarkable People team and we want you to be Remarkable Humans.
    0:45:15 Until next time, mahalo and aloha.
    0:45:16 This is Remarkable People.

    In this powerful episode of Remarkable People, host Guy Kawasaki engages in an eye-opening conversation with Oleksandra Matviichuk, a courageous human rights lawyer based in Ukraine. As the Head of the Center for Civil Liberties and a 2022 Nobel Peace Prize laureate, Oleksandra shares harrowing accounts of the atrocities committed by Russia during its ongoing war in Ukraine. She discusses her tireless efforts to document war crimes, assist persecuted individuals, and fight for justice on a global scale. Oleksandra emphasizes the resilience of the Ukrainian people and the importance of international support in their struggle for freedom and human dignity. Discover how ordinary people can make an extraordinary impact and learn what it truly means to be human in the face of unimaginable adversity.

    Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

    With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

    Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

    Episodes of Remarkable People organized by topic: https://bit.ly/rptopology 

    Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 

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