Seth Godin: How to Build a Business Strategy That Actually Works

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks … Read more

YAPClassic: Leila Hormozi, How to Attract Top Talent to Your Business

For years, Leila Hormozi gave her best effort at jobs where she never got a raise or promotion. She did it because she’s a high-integrity person who does everything with excellence. Now a master CEO widely known for her scaling and operations expertise, she understands how to build high-performance teams that retain top talent. In … Read more

Russell Brunson: How to Build a Million-Dollar Sales Funnel | E312

Russell Brunson studied thousands of sales funnels, eager to learn how to build the best possible funnel. But the problem was that each would take three months and a team of seven to eight people. Frustrated with the grueling process, he co-created ClickFunnels, a software platform that enabled him to build funnels in just one … Read more

YAPClassic: Leila Hormozi, From Six Arrests to $100M Networth by Age 28

After her parents’ divorce, Leila Hormozi’s mother spiraled into alcoholism, forcing Leila to grow up fast. Later, when she moved into her father’s more stable home, she became an angry, rebellious teenager without direction. She partied excessively and was arrested six times in 18 months. But a heart-to-heart with her dad sparked a self-development journey … Read more

Case Kenny: Mindfulness for Entrepreneurs, How to Gain Clarity and Make Smarter Decisions | E311

Case Kenny thrived in the corporate world as a sales leader. On the outside, he was the charismatic type-A personality, but something was missing inside. Having borrowed his definitions of happiness and success from external voices, he felt he didn’t know himself as a man. Pushed to fix this disconnect, he started a podcast to … Read more

YAPClassic: Guy Kawasaki, How to Craft a Pitch That Lands Deals

Guy Kawasaki learned how to sell through “hand-to-hand combat” in sales while working for a jewelry manufacturer. His valuable sales skills then translated seamlessly into a career as an evangelist for Apple and later, Canva. In this episode, Hala and Guy talk about the importance of knowing how to sell, what it means to evangelize … Read more

Lori Harder: The Art of Pivoting, How to Reinvent Yourself in Business and Life | E310

At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the fitness world. Through relentless hard work, she … Read more

YAPClassic: Gabor George Burt, How to Dominate the Market for Good With the Slingshot Method

Gabor George Burt, a top expert on the influential Blue Ocean Strategy, found that many organizations struggled to put it into practice. The thought of having to create something entirely new was simply too overwhelming. To help make innovation more easily attainable for these businesses, Gabor developed the Slingshot Framework, which provides manageable, incremental steps … Read more

Kristen Butler: Could Your Comfort Zone Be Your Biggest Advantage? | E309

A happy child, Kristen Butler didn’t realize she was poor until other kids in school pointed it out. As a result, she decided to change her circumstances. But after years of pushing herself to the brink of exhaustion in the pursuit of success, Kristen hit rock bottom. Forced to reevaluate everything, she discovered the life-changing … Read more

YAPClassic: David Meltzer, A Masterclass on Decision-Making for Championship-Level Businesses

David Meltzer knows how to play to win. Having led the world’s most iconic sports marketing and management firms, he has spent his career mastering the game of business. Eager to carry on his mission of impacting over a billion people, he wrote Game-Time Decision Making. The book draws from the biggest names in sports … Read more