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  • Moment 212: The Dangerous Truth Behind “Sugar Free”!

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    0:00:11 is sugar poison? Sugar is like alcohol. So is alcohol poison? Depends on the dose.
    0:00:19 Right? The dose determines the poison. Paracelsus 1537. We have an innate capacity
    0:00:26 to metabolize alcohol. And if we stay below that, it doesn’t do too much damage.
    0:00:33 If we go above it, different story. Same thing with sugar. Same thing with this molecule,
    0:00:37 the sweet molecule, fructose. And the reason is because fructose and alcohol are metabolized
    0:00:41 virtually identically. What’s the difference between sugar and fructose?
    0:00:48 So sugar, dietary sugar, the sweet stuff, the crystals, the stuff you put in your coffee.
    0:00:55 The stuff I’ve got over here. Yeah, like that stuff. Yeah, that stuff. The five pound bag right
    0:01:02 there. That’s called sucrose. Okay, this is sucrose. This is sucrose. Now sucrose is two
    0:01:09 molecules bound together. One molecule called glucose, one molecule called fructose. They
    0:01:13 are not the same. Now the food industry will tell you they are the same. They are not the
    0:01:18 same. The reason they tell you they are the same is because that’s the way they assuage
    0:01:24 their own culpability for what they’ve done to the food. But they are not the same. They
    0:01:30 will say a sugar is a sugar. A calorie is a calorie. A glucose and fructose both have four
    0:01:37 calories per gram. Why should you care? Oh, you care a lot. You care a whole lot. Now glucose
    0:01:42 is the energy of life. Every cell on the planet burns glucose for energy. Glucose is so important
    0:01:50 that if you don’t consume it, your body makes it. Okay. The Inuit had no carbohydrate. They
    0:01:55 had ice. They had whale blubber. They still had a serum glucose level. Inuits are the people
    0:02:01 that live in the North Poles. That’s right. Yeah. Formerly known as Eskimos. Right. But they
    0:02:08 didn’t have any carbohydrate. They ran off fat. But they still had a serum glucose level because
    0:02:15 your brain runs on glucose. It can also run on ketones too. But you know, your brain runs on
    0:02:23 glucose. My brain runs on glucose. And you need glucose because certain hormones and certain
    0:02:33 proteins in the body require glycosylation in order to be effective. An example, LH and FSH. When you
    0:02:39 don’t have glycosylation of LH and FSH, the hormones that tell your testicle and your ovary to work,
    0:02:47 you are infertile. It’s that simple. So survival of the species says you need some glucose. But if you’re
    0:02:52 not consuming it, you’ll still get it because your body will make it. Right. You will make it out of
    0:02:59 amino acids. It will make it out of fat. Gluconeogenesis, it’s called. So glucose is
    0:03:05 essential. It’s just not essential to eat. Fructose, on the other hand, the sweet molecule
    0:03:11 in that bag. Which is sort of one of the two parts of the grain of sugar that I see. One part of it is
    0:03:16 fructose. That’s right. It’s the other half. Right. It’s the evil twin, if you will. What are the two
    0:03:22 halves again? Glucose? Yeah. Fructose. Cool. Found together. I need glucose to live. My body will figure
    0:03:31 that out. Fructose. Do I need this? Not only do you not need it, but in high dose, it’s toxic.
    0:03:42 Now, your liver has the innate ability to metabolize a small amount on the order of about six to nine
    0:03:50 teaspoons per day of dietary sugar. So half of that being fructose. So about 12 grams. Your liver can
    0:03:57 manage about 12 grams of fructose a day. In the same way, it can manage about 12 grams of alcohol per day
    0:04:04 without showing any signs of any metabolic derangement. But if you go above that,
    0:04:15 now you get problems. Are we above that? Oh, we are so above that. We are at 50 grams of fructose
    0:04:22 per day. 100 grams of sugar per day. We’re supposed to be at 25. We are at 100. We are quadruple
    0:04:29 our limit. And also, just because grams are quite hard to wrap the head around, right? Okay. So if I
    0:04:34 was to get a tablespoon… Well, do teaspoons. A teaspoon. Two spoons. How many teaspoons of sugar
    0:04:38 would I have to consume to get to that level of fructose? Because I say this in part because most of us
    0:04:44 don’t realize that we’re consuming sugar. That’s right. Because it’s hidden in all of the food.
    0:04:50 That’s exactly right. We don’t even know. We say, oh, I never even add sugar to my coffee. Therefore,
    0:04:59 my sugar consumption is zero. Wrong. That is not true. Okay. Because it is hidden in plain sight
    0:05:07 in virtually every processed food in the entire grocery store. 73% of all of the items in the American
    0:05:14 grocery store and in the British grocery store are spiked with added sugar by the food industry for its
    0:05:19 purposes, not for yours. Because they know when they add it, you buy more. And how much does that
    0:05:25 look like in teaspoons then? The upper limit is about six teaspoons of added sugar per day.
    0:05:30 The allowance, the recommended allowance. The allowance, the upper limit. Okay. The recommended
    0:05:36 allowance is lower than that. Yeah. Okay. But the upper limit is about 16 spoons of added sugar per day.
    0:05:44 So we have an innate capacity to metabolize about 12 grams of fructose per day. By the way, that’s for
    0:05:56 adults. For children, it’s one third of that. Four grams of fructose per day. Okay. Four to six. So we’re
    0:06:02 talking very little. Talking very little. But when you think about, for instance, kid in America,
    0:06:14 29% of kids in America consume the National School Breakfast Program breakfast in school. Okay. 29%. So what is
    0:06:21 the National School Breakfast Program breakfast? It’s a bowl of Froot Loops and a glass of orange juice.
    0:06:32 That is 41 grams of sugar. The upper limit for children in terms of their metabolism is 12 grams per day.
    0:06:37 They got 41 grams and it’s just breakfast.
    0:06:46 What do you think that’s going to do? Now, if a calorie were a calorie, and if glucose and fructose
    0:06:53 were the same, then you say, well, you got to get your calories somewhere. But because fructose is not
    0:07:00 glucose, because fructose is more like alcohol, because fructose’s toxicity has nothing to do with its
    0:07:09 calories, that is a huge overdose. And it has metabolic complications, systemic health complications.
    0:07:11 It has mental health complications.
    0:07:17 Sounds like a bit of a scandal. When I hear that these kids are getting 30, almost 30% of kids are
    0:07:26 getting, you know, almost, you know, through three to four times their recommended daily allowance of
    0:07:32 sugar from school, and that it’s having these sort of really adverse consequences on us. And the studies
    0:07:37 are there to prove that the consequences are very real. It sounds like a scandal in the sense that
    0:07:38 nobody’s doing something about it.
    0:07:46 Ah, well, yes, that way it is. The point is that the food industry is very powerful. And they have,
    0:07:53 you know, swept virtually every aspect of this under the rug for 40 to 50 years.
    0:08:02 They knew back in the 1960s, that sugar was a problem. But they paid off scientists to say it wasn’t.
    0:08:10 And we actually have the documents from the food industry. They live at the UCSF Food Industry
    0:08:17 documents to the library. And we are doing research on corporate interference in health.
    0:08:18 What do those documents show?
    0:08:27 They show that in 1965, the sugar industry came to two Harvard School of Public Health scientists,
    0:08:33 the head of the Department of Nutrition, Fred Stare, and his associate, Mark Hegstead, who became
    0:08:43 the head of the USDA five years later, and paid them $50,000 in today’s money to produce two articles
    0:08:49 for the New England Journal saying saturated fat was the bad guy and that sugar was exonerated.
    0:08:54 And they did it.
    0:08:54 And they did it.
    0:08:58 That’s just one thing they did.
    0:09:07 They also infiltrated the National Institute of Dental Research, NIDR, their study sections
    0:09:17 and their executive committee to take money away from nutrition research for dental health
    0:09:20 and put it toward a caries vaccine.
    0:09:22 A what?
    0:09:24 A dental caries, a cavities vaccine.
    0:09:26 Okay.
    0:09:28 How’s that cavities vaccine working for you?
    0:09:29 Okay.
    0:09:37 We have all of the data in their own words to demonstrate that they knew exactly what they
    0:09:38 were doing.
    0:09:40 This is not a hallucination.
    0:09:51 This is hardcore fact, and we’ve published this, and we now have a center at UCSF devoted
    0:09:55 to understanding the corporate determinants of health.
    0:10:01 And when we look across society at the consequences of this sort of corporate interference, some of
    0:10:06 the crazy stats in your book, Fat Chance, that I really sort of highlighted were that by 2050,
    0:10:09 obesity will become the norm, not the exception.
    0:10:09 Correct.
    0:10:13 Well, the World Health Organization said that the percentage of obese people globally has
    0:10:16 doubled in the last 28 years.
    0:10:22 And in the UK, 28% of adults are obese and 36% of them are overweight.
    0:10:26 That’s not from your book, but that’s from some research we did on the UK numbers as well.
    0:10:28 Well, you know, the UK is the fat man of Europe.
    0:10:29 Yes, that’s true.
    0:10:34 Having metabolic syndrome is equal to losing 15 to 20 years of life.
    0:10:34 That was in your book.
    0:10:35 That’s correct.
    0:10:37 Which is startling.
    0:10:42 And worldwide sugar consumption has tripled in just the last 50 years.
    0:10:43 Correct.
    0:10:44 All true.
    0:10:47 Now, you could say that’s correlation, not causation.
    0:10:49 But we actually have the causation.
    0:10:51 We have the data.
    0:10:54 We have it in mechanistic terms.
    0:10:59 We have it in clinical interventional efforts.
    0:11:01 We have it in societal efforts.
    0:11:07 There is a method for determining proof that doesn’t need randomized control trials.
    0:11:09 It’s called econometric analysis.
    0:11:13 This is what we have for, for instance, climate change.
    0:11:16 There’s no control group for climate change, but we still know it’s true.
    0:11:19 This is what we have for tobacco and lung cancer.
    0:11:23 You know, you don’t have naive people start smoking.
    0:11:25 That would be illegal, immoral, get you thrown in jail.
    0:11:28 But we still know that tobacco causes lung cancer.
    0:11:32 We know that football trauma causes chronic traumatic encephalopathy.
    0:11:33 Okay.
    0:11:38 None of these have control groups, but we know it’s true through econometric analysis.
    0:11:46 This is a method of using natural history data over time to be able to determine proximate cause.
    0:11:52 And we have that for sugar and diabetes, and we have it for sugar and heart disease,
    0:11:58 and we have it for sugar and fatty liver disease, and of course, we have it for sugar and tooth decay.
    0:12:02 We’re working on sugar and cancer and sugar and dementia.
    0:12:03 We’re not there yet.
    0:12:11 In your book, Fat Chance, on page 120, there was something particularly curious,
    0:12:15 because I think this is a, yeah, here we go.
    0:12:18 It says, the bottom line is, sugar consumption is a problem.
    0:12:22 33% of sugar consumption comes from beverages.
    0:12:23 Yes.
    0:12:26 And the biggest abusers are the poor and underserved.
    0:12:27 Indeed.
    0:12:30 So, let’s talk about beverages to start with then.
    0:12:33 Diet beverages.
    0:12:40 Are they fine, and how bad are the sort of fizzy pot beverages that most of us consume every day?
    0:12:47 So, let’s do the sugared soft drinks first.
    0:12:48 Okay.
    0:12:48 Okay.
    0:12:50 They are really bad.
    0:12:58 If you consume one sugared beverage per day, your risk for diabetes goes up by 29%.
    0:13:00 Wow.
    0:13:01 Okay.
    0:13:04 And that’s if you have one.
    0:13:07 If you have two, 58%.
    0:13:11 And diabetes is now the main cause of death in 40% of death certificates.
    0:13:12 Exactly right.
    0:13:15 So, this is a big problem.
    0:13:20 So, you know, that’s demonstrating its toxicity at, you know, shall we say, medium dose.
    0:13:23 You know, at low dose, you can handle it.
    0:13:26 But, you know, as soon as you go above that dose, it’s a problem.
    0:13:28 And we have the data for it.
    0:13:28 Okay.
    0:13:30 And all of these are factored in.
    0:13:32 These are all econometric analyses.
    0:13:35 We’ve shown that sugar is a proximate cause of diabetes.
    0:13:42 Whenever sugar availability changes in any country, diabetes prevalence changes three years later.
    0:13:56 And we’ve also done what’s known as advanced Markov modeling where we go into the future and show that when sugar consumption goes down in any country, diabetes levels change and, you know, reduce three years later.
    0:14:03 So, it’s a three-year window between the change in the diet and the change in the metabolic health consequences.
    0:14:04 We have those data.
    0:14:11 And the fact that they work both on the way up and on the way down is like, you know, take it to the bank.
    0:14:15 Now, that’s for the sugared beverages.
    0:14:18 You asked me about diet beverages.
    0:14:18 I’ve got one here.
    0:14:21 Let’s look at it.
    0:14:25 All right.
    0:14:27 I’ve covered up the logos because I don’t want to call you.
    0:14:28 Oh, I’ve never seen this before.
    0:14:29 I wonder what that is.
    0:14:47 The data now show, I mean, it took a while for these data to come in, but the data now show that the toxicity of one sugared soda equals the toxicity of two diet sodas.
    0:14:49 Half as bad.
    0:14:50 Okay.
    0:14:51 Half as bad does not mean good.
    0:14:53 Half as bad means half as bad.
    0:14:56 Well, it says zero sugar here, so how can it be bad?
    0:14:59 Well, because it’s bad for a different reason.
    0:15:04 So, yes, zero fructose, zero calories.
    0:15:05 I agree.
    0:15:07 But that doesn’t make it good.
    0:15:12 It makes it better than the sugared alternative, but it doesn’t make it good.
    0:15:14 Why?
    0:15:17 Number one, you put something sweet on the tongue.
    0:15:20 Message goes tongue to brain, sugar’s coming.
    0:15:22 Message goes brain to pancreas.
    0:15:23 Sugar’s coming.
    0:15:25 Release the insulin.
    0:15:27 So, I still get an insulin release.
    0:15:29 You still get an insulin response.
    0:15:32 And the more other food you ate, the bigger the insulin response.
    0:15:33 Okay.
    0:15:39 So, you will have an accentuated insulin response because you were exposed to the diet sweetener.
    0:15:44 This is work from Janina Papino, 2013 at WashU St. Louis.
    0:15:47 And it’s been corroborated multiple times since.
    0:15:50 And why does that harm me, having an insulin response?
    0:15:51 Because insulin’s a bad guy.
    0:15:56 So, we always talk about glucose being a bad guy in terms of diabetes.
    0:15:57 And it is, of course.
    0:15:59 But insulin’s a bad guy, too.
    0:16:04 Glucose causes small vessels to be dysfunctional.
    0:16:07 It causes endothelial cell dysfunction.
    0:16:13 It causes high blood pressure because it causes those small vessels to constrict.
    0:16:19 It interferes with nitric oxide, which is one of the things that relaxes the blood vessel.
    0:16:25 And it will, you know, basically reduce blood flow to specific organs.
    0:16:28 So, high glucose is not good for you.
    0:16:30 And it’s bad for small vessel disease.
    0:16:40 And that’s why diabetics get retinopathy, nephropathy, neuropathy, kidney disease, nerve damage, and eye disease.
    0:16:44 But insulin is also a problem.
    0:16:47 Because what insulin does is it causes cell growth.
    0:16:49 Insulin is a growth factor.
    0:16:53 And it causes vascular smooth muscle growth like in your coronary arteries.
    0:16:55 And it causes glandular growth.
    0:17:00 So, it is one of the primary drivers of heart disease and cancer.
    0:17:11 So, you can be a diabetic, a type 2 diabetic, and have your hemoglobin A1c, a measure of your glucose control,
    0:17:23 down near normal range because you’re on insulin or oral hypoglycemics or even GLP-1 analogs for that matter.
    0:17:23 Okay?
    0:17:31 And you will die just the same because you will die of a heart attack or of a cancer.
    0:17:35 Because diabetics have a much higher incidence of cancer.
    0:17:38 They also have a higher incidence of dementia as well.
    0:17:40 And the reason is because of insulin.
    0:17:42 Because insulin is a bad guy in this story.
    0:17:46 Glucose causes microvascular disease.
    0:17:50 The insulin causes macrovascular disease.
    0:17:52 They’re both bad.
    0:17:54 You need to control both of them.
    0:17:57 And this controls the glucose.
    0:17:59 It doesn’t control the insulin.
    0:18:02 Do you drink that stuff?
    0:18:03 Of course not.
    0:18:05 Just checking.
    0:18:11 Is there any other physiological consequences to diet sodas outside of the insulin response?
    0:18:12 Indeed.
    0:18:19 So the other thing that we’ve learned about non-nutritive sweeteners across the board is that they alter the microbiome.
    0:18:23 Now, the microbiome is the bacteria that live in your gut.
    0:18:26 Now, you have to feed your microbiome.
    0:18:28 You have to feed your bacteria.
    0:18:31 Because if you don’t feed your bacteria, your bacteria will feed on you.
    0:18:39 It will strip the mucin layer, a protective physical barrier, right off the surface of your intestinal epithelial cells.
    0:18:50 And when it does that, it denudes them and allows for other bacteria, toxic bacteria, to take up residence and cause irritable bowel syndrome, inflammatory bowel disease.
    0:18:56 And the junctions between the cells become dysfunctional as well.
    0:18:59 And so the cells become permeable.
    0:19:08 And so stuff in your intestine, the junk in your intestine, the SH, you know what, can actually make it through into the bloodstream.
    0:19:19 You can measure the endotoxins and the whole bacteria, the lipopolysaccharides, in the bloodstream when the intestine is damaged, even from diet soda.
    0:19:24 And what that does is that ultimately leads to systemic inflammation.
    0:19:33 And that systemic inflammation also leads to metabolic disease, mental health problems, cognitive decline, early death.
    0:19:42 So what advice do we give that is simple and actionable for Jennifer or Judith or Dave who’s listening to this now?
    0:19:44 They are, you know, 40 years old potentially.
    0:19:46 They have a nine to five job.
    0:19:47 They’re very busy.
    0:19:49 Maybe they have some kids to feed at the same time.
    0:19:57 They don’t have time to be like, you know, looking at doing a fine sort of tooth comb over every single thing that they’re putting into their body.
    0:19:58 They’re not a scientist.
    0:19:59 Agreed.
    0:20:05 It’s a problem because the food industry has made the grocery store a minefield.
    0:20:09 And it’s really easy to set off an explosion.
    0:20:13 If you walk in, you’ve basically lost.
    0:20:15 That’s how bad it is.
    0:20:16 Understood.
    0:20:21 So the simple rule is eat real food.
    0:20:23 So what’s real food?
    0:20:28 Well, food that came out of the ground or animals that ate food that came out of the ground.
    0:20:35 The problem is we all lead busy lives and we’re looking for labor-saving devices because people don’t even have time to cook.
    0:20:40 Most people, 33% of Americans don’t even know how to cook anymore.
    0:20:42 So, like, what are they going to do?
    0:20:44 So we understand this.
    0:20:45 I mean, it’s a problem.
    0:20:45 Agreed.
    0:20:54 We need food that is metabolically healthy for us, not metabolically detrimental.
    0:21:02 And the problem is that as soon as you put added sugar in the food, you have made it metabolically detrimental.
    0:21:07 Now, the food industry will say, well, there are all these other good things in there, like vitamins and minerals.
    0:21:08 We fortify it, et cetera.
    0:21:13 So I’m here to tell you, toxin A plus antidote B still equals death.
    0:21:15 Okay?
    0:21:26 Just because they put some vitamins in there or you take a dietary supplement, if it’s not solving your mitochondrial dysfunction, what’s the point?
    0:21:31 So you can’t believe what the food industry is telling you.
    0:21:32 Okay?
    0:21:36 If they say something is healthy, it’s usually the opposite.
    0:21:39 Whatever it says on the package, believe the opposite.
    0:21:44 Because they have an incentive to put wrong stuff on the package.
    0:21:55 And I’ll be honest with you, I’m part of, you know, numerous lawsuits suing the food industry for deceptive advertising, misbranding, mislabeling.
    0:22:00 Seventy percent of all of the items in the American grocery store are misbranded or mislabeled.
    0:22:01 In what way?
    0:22:04 They say things that are not true.
    0:22:05 Give me some examples.
    0:22:20 Well, first of all, any time they use the word healthy, okay, they say no added sugar, okay, but in fact they put in apple puree or raspberry puree or evaporated cane juice.
    0:22:27 You know, there are 262 names for sugar and the food industry uses all of them.
    0:22:33 And so they will say that something’s no added sugar, but that in fact is actually not the case.
    0:22:34 Okay?
    0:22:37 There’s a whole, you know, a whole host of this.
    0:22:40 Kellogg’s has been sued for raisin bran.
    0:22:41 Okay?
    0:22:42 Everyone thinks raisin bran.
    0:22:44 Well, it’s just raisins and bran.
    0:22:47 What color are the raisins in raisin bran?
    0:22:51 I’ve never seen it.
    0:22:54 Well, I mean, raisins are purple.
    0:22:54 Yeah.
    0:22:56 You know, purple brown.
    0:22:56 Yeah, yeah.
    0:22:57 Yeah?
    0:22:58 Yeah, normally.
    0:23:00 Well, the raisins in raisin bran are white.
    0:23:03 Why?
    0:23:17 If you take the raisins in raisin bran, that’s supposed to be 11 grams of sugar, but on the side of the package, it says that one serving is 18 grams of sugar.
    0:23:19 Where’d the other seven come from?
    0:23:27 It’s the white, because they’ve all been dipped in a sugar solution to make them sweeter.
    0:23:30 As an example.
    0:23:30 As an example.
    0:23:32 Okay?
    0:23:34 So, post has been sued.
    0:23:38 General Mills, theirs was dismissed.
    0:23:46 Mondelez, a whole host of companies are actually under the gun now to change their practices.
    0:23:46 Why do you care?
    0:23:47 Why do you care so much?
    0:23:47 Why do you care so much?
    0:23:47 Why do you care so much?
    0:23:47 Why do you care so much?
    0:23:47 Why do you care so much?
    0:23:47 Why do you care so much?
    0:23:47 Why do you care so much?
    0:23:51 I am a pediatrician.
    0:23:54 My job is to take care of children.
    0:23:57 Children are vulnerable.
    0:24:00 In the same way minorities are vulnerable.
    0:24:02 In the same way prisoners are vulnerable.
    0:24:03 Okay?
    0:24:04 They need a voice.
    0:24:07 My job is to give every kid a shot.
    0:24:11 Well, we now have neonatal obesity.
    0:24:16 We have babies being born.
    0:24:21 Israel, South Africa, Russia, United States.
    0:24:32 Four separate studies showing that over the past 25 years, birth weight has gone up 200 grams, half a pound in all four countries.
    0:24:39 And when you do DEXA scanning to look at body composition on those newborns, those 200 grams are all fat.
    0:24:41 We have a neonatal obesity.
    0:24:48 These kids did not get obese by dieting and exercising, by gluttony and sloth.
    0:24:53 They came out of the womb behind the eight ball.
    0:24:58 It’s my job as a pediatrician to fix the problem.
    0:24:59 That’s what I care.
    Đường có phải là chất độc không? Đường giống như rượu. Vậy rượu có phải là chất độc không? Tùy thuộc vào liều lượng. Đúng không? Liều lượng quyết định chất độc. Paracelsus 1537. Chúng ta có khả năng bẩm sinh để chuyển hóa rượu. Và nếu chúng ta giữ dưới mức đó, nó không gây hại quá nhiều. Nếu chúng ta vượt qua mức đó, thì lại là một câu chuyện khác. Điều tương tự cũng xảy ra với đường. Cũng như với phân tử này, phân tử ngọt, fructose. Lý do là fructose và rượu được chuyển hóa gần như đồng nhất. Sự khác biệt giữa đường và fructose là gì? Đường, đường dinh dưỡng, thứ ngọt ngào, những tinh thể, thứ bạn cho vào cà phê của mình. Thứ tôi có ở đây. Đúng, như thứ đó. Ừ, thứ đó. Túi năm pound ngay đó. Đó gọi là sucrose. Được rồi, đây là sucrose. Đây là sucrose. Bây giờ sucrose là hai phân tử liên kết với nhau. Một phân tử gọi là glucose, một phân tử gọi là fructose. Chúng không giống nhau. Bây giờ ngành công nghiệp thực phẩm sẽ nói với bạn rằng chúng giống nhau. Chúng không giống nhau. Lý do họ nói rằng chúng giống nhau là vì đó là cách họ giảm nhẹ trách nhiệm của mình về những gì họ đã làm với thực phẩm. Nhưng chúng không giống nhau. Họ sẽ nói, một loại đường là một loại đường. Một calo là một calo. Glucose và fructose đều có bốn calo mỗi gram. Tại sao bạn phải quan tâm? Ồ, bạn rất quan tâm đấy. Bạn quan tâm rất nhiều. Bây giờ glucose là năng lượng của sự sống. Mỗi tế bào trên hành tinh này đốt cháy glucose để tạo năng lượng. Glucose quan trọng đến nỗi nếu bạn không tiêu thụ nó, cơ thể bạn sẽ sản xuất ra nó. Được rồi. Người Inuit không có carbohydrate. Họ chỉ có băng. Họ có mỡ cá voi. Họ vẫn có mức glucose huyết thanh. Inuit là những người sống ở khu vực Bắc Cực. Đúng vậy. Ừ. Trước đây được gọi là Eskimo. Đúng. Nhưng họ không có carbohydrate. Họ sống nhờ vào mỡ. Nhưng họ vẫn có mức glucose huyết thanh vì não của bạn hoạt động dựa trên glucose. Nó cũng có thể hoạt động dựa trên ketone. Nhưng bạn biết đấy, não của bạn hoạt động dựa trên glucose. Não của tôi hoạt động dựa trên glucose. Và bạn cần glucose vì một số hormone và một số protein trong cơ thể cần có glycosylation để hoạt động hiệu quả. Một ví dụ, LH và FSH. Khi bạn không có glycosylation của LH và FSH, các hormone thông báo cho tinh hoàn và buồng trứng của bạn hoạt động, bạn sẽ bị vô sinh. Thật đơn giản. Vì vậy, sự sống còn của loài nói rằng bạn cần một chút glucose. Nhưng nếu bạn không tiêu thụ nó, bạn vẫn sẽ nhận được vì cơ thể bạn sẽ tự sản xuất ra nó. Đúng. Bạn sẽ sản xuất ra nó từ các axit amin. Nó sẽ sản xuất ra từ mỡ. Gọi là gluconeogenesis. Vì vậy, glucose là cần thiết. Chỉ cần không cần thiết để ăn. Fructose, mặt khác, phân tử ngọt ngào trong túi đó. Mà là một phần trong hai phần của hạt đường mà tôi thấy. Một phần của nó là fructose. Đúng. Nó là nửa còn lại. Đúng. Nó là người anh em xấu, nếu bạn muốn. Hai nửa đó là gì một lần nữa? Glucose? Đúng. Fructose. Hay. Found together. Tôi cần glucose để sống. Cơ thể tôi sẽ tìm ra cách. Fructose. Tôi có cần cái này không? Không chỉ bạn không cần nó, mà ở liều cao, nó độc hại. Bây giờ, gan của bạn có khả năng bẩm sinh để chuyển hóa một lượng nhỏ khoảng sáu đến chín muỗng cà phê đường dinh dưỡng mỗi ngày. Vậy một nửa trong số đó là fructose. Khoảng 12 gram. Gan của bạn có thể xử lý khoảng 12 gram fructose mỗi ngày. Tương tự, nó có thể xử lý khoảng 12 gram rượu mỗi ngày mà không có dấu hiệu nào của sự rối loạn chuyển hóa. Nhưng nếu bạn vượt qua mức đó, bạn sẽ gặp vấn đề. Chúng ta đã vượt qua mức đó chưa? Ồ, chúng ta vượt qua khá nhiều. Chúng ta đang ở mức 50 gram fructose mỗi ngày. 100 gram đường mỗi ngày. Đáng lẽ chúng ta chỉ nên ở mức 25. Chúng ta đang ở mức 100. Chúng ta gấp bốn lần giới hạn của mình. Và cũng chỉ bởi vì gram khá khó để hình dung, đúng không? Được rồi. Nếu tôi lấy một muỗng canh… Ồ, dùng muỗng cà phê đi. Một muỗng cà phê. Hai muỗng. Tôi cần phải tiêu thụ bao nhiêu muỗng cà phê đường để đạt được mức fructose đó? Vì tôi nói điều này một phần vì hầu hết chúng ta không nhận ra rằng chúng ta đang tiêu thụ đường. Đúng vậy. Bởi vì nó ẩn nấp trong tất cả các thực phẩm. Đúng chính xác. Chúng ta thậm chí không biết. Chúng ta nói, Ồ, tôi thậm chí không thêm đường vào cà phê của mình. Vì vậy, mức tiêu thụ đường của tôi là bằng không. Sai. Điều đó không đúng. Được rồi. Bởi vì nó nằm ngay trước mắt trong hầu như mọi thực phẩm chế biến có trong toàn bộ cửa hàng tạp hóa. 73% tất cả các mặt hàng trong cửa hàng tạp hóa Mỹ và cửa hàng tạp hóa Anh đều có thêm đường do ngành công nghiệp thực phẩm thêm vào cho mục đích của họ, chứ không phải của bạn. Bởi vì họ biết khi họ thêm vào, bạn sẽ mua nhiều hơn. Và bao nhiêu thì điều đó trông như thế nào bằng muỗng cà phê? Giới hạn trên khoảng sáu muỗng cà phê đường thêm vào mỗi ngày. Liều lượng, liều lượng khuyến nghị. Liều lượng, giới hạn trên. Được rồi. Liều lượng khuyến nghị thấp hơn mức đó. Đúng vậy. Được rồi. Nhưng giới hạn là khoảng 16 muỗng cà phê đường thêm vào mỗi ngày. Vì vậy, chúng ta có khả năng bẩm sinh để chuyển hóa khoảng 12 gram fructose mỗi ngày. Nhân tiện, đó là cho người lớn. Đối với trẻ em, nó chỉ là một phần ba. Bốn gram fructose mỗi ngày. Được rồi. Bốn đến sáu. Vì vậy, chúng ta đang nói rất ít. Nói rất ít. Nhưng khi bạn nghĩ về, ví dụ, trẻ em ở Mỹ, 29% trẻ em ở Mỹ tiêu thụ bữa sáng trong chương trình bữa sáng Quốc gia ở trường. Được rồi. 29%. Thế thì, bữa sáng trong chương trình bữa sáng Quốc gia là gì? Đó là một tô Froot Loops và một ly nước cam. Đó là 41 gram đường. Giới hạn trên cho trẻ em về mặt chuyển hóa là 12 gram mỗi ngày. Họ đã nhận được 41 gram và đó chỉ là bữa sáng. Bạn nghĩ điều đó sẽ ảnh hưởng như thế nào? Bây giờ, nếu một calo là một calo, và nếu glucose và fructose là như nhau, thì bạn sẽ nói, Ồ, bạn phải nhận calo từ đâu đó. Nhưng bởi vì fructose không giống glucose, vì fructose giống như rượu, vì độ độc hại của fructose không liên quan gì đến calo của nó, đó là một liều quá mức lớn. Và nó có những biến chứng chuyển hóa, những biến chứng sức khỏe toàn hệ thống. Nó cũng có những biến chứng sức khỏe tâm thần. Nghe như một chút scandal đấy.
    Khi tôi nghe rằng những đứa trẻ này đang tiêu thụ 30%, gần 30% trẻ em đang nhận được, bạn biết đấy, gần như, bạn biết đấy, từ ba đến bốn lần lượng đường khuyến nghị hàng ngày từ trường học, và điều đó đang gây ra những hậu quả rất bất lợi cho chúng ta. Và các nghiên cứu có đó để chứng minh rằng hậu quả là rất có thật. Nghe như một vụ bê bối theo nghĩa là không ai đang làm gì về điều này.
    À, vâng, đúng là như vậy. Điểm mấu chốt là ngành công nghiệp thực phẩm rất mạnh. Và họ đã, bạn biết đấy, quét hầu như mọi khía cạnh của vấn đề này dưới thảm trong suốt 40 đến 50 năm.
    Họ biết vào những năm 1960 rằng đường là một vấn đề. Nhưng họ đã chi tiền cho các nhà khoa học để nói rằng đó không phải là vấn đề. Và chúng tôi thực sự có tài liệu từ ngành công nghiệp thực phẩm. Chúng sống tại tài liệu của ngành công nghiệp thực phẩm UCSF. Và chúng tôi đang tiến hành nghiên cứu về sự can thiệp của doanh nghiệp vào sức khỏe.
    Những tài liệu đó cho thấy gì?
    Chúng cho thấy rằng vào năm 1965, ngành công nghiệp đường đã đến gặp hai nhà khoa học của Trường Y tế Công cộng Harvard, trưởng phòng Dinh dưỡng, Fred Stare, và cộng sự của ông, Mark Hegstead, người đã trở thành người đứng đầu USDA năm năm sau đó, và đã trả cho họ 50,000 đô la theo giá trị ngày nay để sản xuất hai bài báo cho Tạp chí New England nói rằng chất béo bão hòa là kẻ xấu và đường được minh oan.
    Và họ đã làm vậy.
    Và họ đã làm vậy.
    Đó chỉ là một trong những điều họ đã làm.
    Họ cũng đã xâm nhập vào Viện Nghiên cứu Nha khoa Quốc gia, NIDR, các phần nghiên cứu và ủy ban điều hành của họ để lấy tiền khỏi nghiên cứu dinh dưỡng cho sức khỏe răng miệng và đưa vào vaccine cho sâu răng.
    Một cái gì?
    Một vaccine cho sâu răng, vaccine cho lỗ hổng.
    Được rồi.
    Cái vaccine cho sâu răng đó hoạt động như thế nào?
    Được rồi.
    Chúng tôi có tất cả dữ liệu bằng lời chính của họ để chứng minh rằng họ biết chính xác những gì họ đang làm.
    Đây không phải là ảo giác.
    Đây là sự thật cứng cáp, và chúng tôi đã công bố điều này, và bây giờ chúng tôi có một trung tâm tại UCSF dành riêng cho việc hiểu các yếu tố quyết định sức khỏe từ các công ty.
    Và khi chúng tôi nhìn vào xã hội về hậu quả của loại can thiệp doanh nghiệp này, một số thống kê điên rồ trong cuốn sách của bạn, Fat Chance, mà tôi thực sự đã nhấn mạnh là đến năm 2050, béo phì sẽ trở thành điều bình thường, không phải là ngoại lệ.
    Đúng.
    Vâng, Tổ chức Y tế Thế giới cho biết tỷ lệ người béo phì trên toàn cầu đã tăng gấp đôi trong 28 năm qua.
    Và ở Anh, 28% người lớn béo phì và 36% trong số đó thừa cân.
    Đó không phải là từ cuốn sách của bạn, nhưng từ một số nghiên cứu mà chúng tôi đã làm về số liệu ở Vương quốc Anh.
    Vâng, bạn biết đấy, Vương quốc Anh là người béo nhất châu Âu.
    Vâng, điều đó đúng.
    Có hội chứng chuyển hóa tương đương với việc mất 15 đến 20 năm cuộc sống.
    Điều đó có trong cuốn sách của bạn.
    Đúng.
    Thật ngạc nhiên.
    Và tiêu thụ đường trên toàn thế giới đã tăng gấp ba lần chỉ trong 50 năm qua.
    Đúng.
    Tất cả đều đúng.
    Bây giờ, bạn có thể nói đó là mối tương quan, không phải nguyên nhân.
    Nhưng thực sự chúng tôi có nguyên nhân.
    Chúng tôi có dữ liệu.
    Chúng tôi có nó từ các thuật ngữ cơ chế.
    Chúng tôi có nó từ các nỗ lực can thiệp lâm sàng.
    Chúng tôi có nó từ các nỗ lực xã hội.
    Có một phương pháp để xác định bằng chứng mà không cần thử nghiệm ngẫu nhiên có đối chứng.
    Nó được gọi là phân tích kinh tế.
    Đây là điều mà chúng tôi có cho, ví dụ, biến đổi khí hậu.
    Không có nhóm đối chứng cho biến đổi khí hậu, nhưng chúng tôi vẫn biết đó là sự thật.
    Đây là những gì chúng tôi có cho thuốc lá và ung thư phổi.
    Bạn biết đó, bạn không có những người cả tin bắt đầu hút thuốc.
    Điều đó sẽ là bất hợp pháp, phi đạo đức, làm bạn bị bỏ tù.
    Nhưng chúng tôi vẫn biết rằng thuốc lá gây ra ung thư phổi.
    Chúng tôi biết chấn thương từ bóng đá gây ra bệnh não thể tích mãn tính.
    Được rồi.
    Không có điều nào trong số này có nhóm đối chứng, nhưng chúng tôi biết điều đó là đúng thông qua phân tích kinh tế.
    Đây là một phương pháp sử dụng dữ liệu lịch sử tự nhiên theo thời gian để có thể xác định nguyên nhân gần gũi.
    Và chúng tôi có điều đó cho đường và bệnh tiểu đường, và chúng tôi có điều đó cho đường và bệnh tim, và chúng tôi có điều đó cho đường và bệnh gan nhiễm mỡ, và tất nhiên, chúng tôi có điều đó cho đường và sâu răng.
    Chúng tôi đang làm việc trên đường và ung thư và đường và chứng mất trí.
    Chúng tôi chưa đạt được điều đó.
    Trong cuốn sách của bạn, Fat Chance, ở trang 120, có một điều gì đó đặc biệt thú vị, bởi vì tôi nghĩ đây là, vâng, đây là điều chúng ta cần.
    Nó nói rằng, vấn đề chính là, tiêu thụ đường là một vấn đề.
    33% lượng tiêu thụ đường đến từ đồ uống.
    Vâng.
    Và những người lạm dụng nhiều nhất là những người nghèo và chưa được phục vụ.
    Thật vậy.
    Vậy, hãy nói về đồ uống để bắt đầu.
    Đồ uống có chứa calo.
    Chúng có tốt không, và những loại đồ uống có ga mà hầu hết chúng ta tiêu thụ hàng ngày thì tệ đến mức nào?
    Vậy, hãy làm rõ các loại đồ uống có đường trước.
    Được rồi.
    Được rồi.
    Chúng thực sự rất xấu.
    Nếu bạn tiêu thụ một đồ uống có đường mỗi ngày, nguy cơ mắc bệnh tiểu đường của bạn tăng lên 29%.
    Wow.
    Được rồi.
    Và đó là nếu bạn chỉ có một. Nếu bạn có hai, thì 58%.
    Và bệnh tiểu đường hiện là nguyên nhân chính gây tử vong trong 40% giấy chứng tử.
    Đúng vậy.
    Vì vậy, đây là một vấn đề lớn.
    Vì vậy, bạn biết đấy, điều đó cho thấy độc tính của nó ở, bạn biết đấy, phải nói là liều trung bình.
    Bạn biết đấy, ở liều thấp, bạn có thể xử lý được.
    Nhưng, bạn biết đấy, ngay khi bạn vượt qua liều đó, thì nó trở thành một vấn đề.
    Và chúng tôi có dữ liệu cho điều đó.
    Được rồi.
    Và tất cả những điều này đều được xem xét.
    Tất cả đều là các phân tích kinh tế.
    Chúng tôi đã chỉ ra rằng đường là một nguyên nhân gần gũi của bệnh tiểu đường.
    Bất cứ khi nào sự sẵn có của đường thay đổi ở bất kỳ nước nào, tỷ lệ bệnh tiểu đường thay đổi ba năm sau đó.
    Và chúng tôi cũng đã thực hiện những gì được gọi là mô hình Markov nâng cao, nơi chúng tôi đi vào tương lai và cho thấy rằng khi lượng tiêu thụ đường giảm ở bất kỳ quốc gia nào, mức độ bệnh tiểu đường thay đổi và, bạn biết đấy, giảm xuống ba năm sau đó.
    Vì vậy, có một khoảng thời gian ba năm giữa sự thay đổi trong chế độ ăn uống và sự thay đổi trong các hậu quả sức khỏe chuyển hóa.
    Chúng tôi có dữ liệu đó.
    Và thực tế là chúng có tác động cả khi đi lên và khi đi xuống giống như, bạn biết đấy, hãy tin tưởng điều đó.
    Bây giờ, đó là về các đồ uống có đường.
    Bạn đã hỏi tôi về các đồ uống diet.
    Tôi có một cái ở đây.
    Hãy xem nó.
    Được rồi.
    Tôi đã che đi các logo vì tôi không muốn gọi bạn.
    Ôi, tôi chưa bao giờ thấy điều này trước đây. Tôi tự hỏi đó là gì. Dữ liệu hiện tại cho thấy, ý tôi là, mất một thời gian để dữ liệu này được cập nhật, nhưng dữ liệu giờ đây cho thấy độ độc hại của một lon soda có đường tương đương với độ độc hại của hai lon soda diet. Nên nhìn chung, nó kém hơn một nửa. Được thôi. Kém hơn một nửa không có nghĩa là tốt. Kém hơn một nửa có nghĩa là kém hơn một nửa. Vậy mà, nó ghi là không có đường ở đây, làm sao có thể xấu được? À, vì nó xấu vì một lý do khác. Vâng, không có fructose, không có calo. Tôi đồng ý. Nhưng điều đó không làm cho nó tốt. Nó làm cho nó tốt hơn so với lựa chọn có đường, nhưng không làm cho nó tốt. Tại sao? Thứ nhất, bạn cho thứ ngọt vào lưỡi. Thông điệp từ lưỡi gửi lên não, đường sắp đến. Thông điệp từ não gửi tới tuyến tụy. Đường sắp đến. Phóng thích insulin. Vậy là, tôi vẫn nhận được sự phóng thích insulin. Bạn vẫn nhận phản ứng insulin. Và càng ăn nhiều thực phẩm khác, phản ứng insulin càng lớn. Được thôi. Bạn sẽ có phản ứng insulin mạnh mẽ hơn vì bạn đã tiếp xúc với chất tạo ngọt diet. Đây là nghiên cứu của Janina Papino, năm 2013 tại WashU St. Louis. Và nó đã được xác nhận nhiều lần kể từ đó. Và tại sao điều đó làm hại tôi, khi có phản ứng insulin? Vì insulin là kẻ xấu. Chúng ta luôn nói về glucose như một kẻ xấu trong vấn đề tiểu đường. Và tất nhiên, nó là kẻ xấu. Nhưng insulin cũng là kẻ xấu. Glucose khiến các mạch nhỏ trở nên không hoạt động. Nó gây ra sự rối loạn tế bào nội mô. Nó gây cao huyết áp vì nó làm cho các mạch nhỏ co lại. Nó can thiệp vào nitric oxide, một trong những yếu tố giúp thư giãn mạch máu. Và nó sẽ, bạn biết đấy, cơ bản làm giảm lưu lượng máu đến các cơ quan cụ thể. Vậy nên, glucose cao không tốt cho bạn. Và nó xấu cho bệnh mạch máu nhỏ. Đó là lý do tại sao người bị tiểu đường lại gặp các vấn đề như bệnh võng mạc, bệnh thận, bệnh thần kinh, bệnh thận, tổn thương thần kinh và bệnh về mắt. Nhưng insulin cũng là một vấn đề. Bởi vì insulin gây ra sự tăng trưởng tế bào. Insulin là một yếu tố tăng trưởng. Và nó gây ra sự tăng trưởng cơ trơn mạch máu, như ở động mạch vành. And nó cũng gây ra sự tăng trưởng tuyến. Vậy nên, nó là một trong những nguyên nhân chính gây ra bệnh tim và ung thư. Bạn có thể là một người tiểu đường, tiểu đường tuýp 2, và có chỉ số hemoglobin A1c, một chỉ số kiểm soát glucose của bạn, gần như ở mức bình thường vì bạn đang sử dụng insulin hoặc các thuốc hạ đường huyết đường uống, hoặc thậm chí là các chất tương tự GLP-1. Được chứ? Và bạn vẫn sẽ chết như vậy vì bạn sẽ chết vì một cơn đau tim hoặc một căn bệnh ung thư. Bởi vì những người tiểu đường có tỷ lệ ung thư cao hơn nhiều. Họ cũng có tỷ lệ mắc chứng sa sút trí tuệ cao hơn. Và lý do là vì insulin. Bởi vì insulin là một kẻ xấu trong câu chuyện này. Glucose gây ra bệnh vi mạch. Còn insulin gây ra bệnh vi mạch lớn. Cả hai đều xấu. Bạn cần kiểm soát cả hai. Và cái này kiểm soát glucose. Nó không kiểm soát insulin. Bạn có uống thứ đó không? Dĩ nhiên là không. Chỉ kiểm tra thôi. Có bất kỳ hậu quả sinh lý nào khác từ soda diet ngoài phản ứng insulin không? Chắc chắn rồi. Một điều khác mà chúng ta đã học về các chất tạo ngọt không có dinh dưỡng là chúng làm biến đổi hệ vi sinh vật. Bây giờ, hệ vi sinh là các vi khuẩn sống trong ruột bạn. Bây giờ, bạn phải cho thức ăn cho hệ vi sinh của mình. Bạn phải cho vi khuẩn ăn. Bởi vì nếu bạn không cho vi khuẩn ăn, vi khuẩn sẽ ăn bạn. Nó sẽ làm sạch lớp mucin, một rào cản vật lý bảo vệ, ngay khỏi bề mặt của các tế bào biểu mô ruột của bạn. Và khi nó làm như vậy, nó làm trống chúng và cho phép các vi khuẩn khác, vi khuẩn độc hại, trở lại sinh sống và gây ra hội chứng ruột kích thích, bệnh viêm ruột. Và các mối liên kết giữa các tế bào cũng trở nên không hoạt động. Do đó, các tế bào trở nên thấm. Và vì vậy, các chất trong ruột bạn, rác trong ruột bạn, biết đấy, thực sự có thể đi vào máu. Bạn có thể đo các endotoxin và cả vi khuẩn, lipopolysaccharides, trong máu khi ruột bị tổn thương, ngay cả từ soda diet. Và điều đó dẫn đến viêm hệ thống. Và viêm hệ thống đó cũng dẫn đến bệnh trao đổi chất, các vấn đề sức khỏe tâm thần, suy giảm nhận thức, cái chết sớm. Vậy, lời khuyên nào chúng ta đưa ra đơn giản và có thể hành động cho Jennifer hoặc Judith hay Dave đang lắng nghe điều này bây giờ? Họ có thể 40 tuổi. Họ có công việc từ 9 giờ sáng đến 5 giờ chiều. Họ rất bận rộn. Có thể họ có một số đứa trẻ cần cho ăn cùng một lúc. Họ không có thời gian để cứ ngó nghiêng xem từng thứ họ đưa vào cơ thể. Họ không phải là nhà khoa học. Đồng ý. Đó là một vấn đề bởi vì ngành công nghiệp thực phẩm đã biến cửa hàng tạp hóa thành một mảnh đất nguy hiểm. Và rất dễ dàng để xảy ra một vụ nổ. Nếu bạn bước vào, bạn cơ bản đã thua. Nó tồi tệ đến mức nào. Hiểu rồi. Vậy quy tắc đơn giản là ăn thực phẩm thật. Vậy thực phẩm thật là gì? Ồ, thực phẩm ra từ đất hoặc động vật ăn thực phẩm ra từ đất. Vấn đề là chúng ta đều sống cuộc sống bận rộn và đang tìm kiếm các thiết bị tiết kiệm sức lao động vì nhiều người không có thời gian để nấu ăn. Hầu hết mọi người, 33% người Mỹ không biết nấu ăn nữa. Vậy nên, họ sẽ làm gì? Vì vậy, chúng ta hiểu vấn đề này. Đồng ý. Chúng ta cần thực phẩm lành mạnh về mặt chuyển hóa với chúng ta, không có hại cho chuyển hóa. Và vấn đề là ngay khi bạn cho thêm đường vào thực phẩm, bạn đã làm cho nó trở nên có hại cho chuyển hóa. Bây giờ, ngành công nghiệp thực phẩm sẽ nói, à, còn có rất nhiều thứ tốt khác bên trong, như vitamin và khoáng chất. Chúng tôi đã tăng cường nó, v.v. Vậy tôi ở đây để nói với bạn, độc tố A cộng với giải độc tố B vẫn dẫn đến cái chết. Được chứ? Chỉ vì họ cho một số vitamin vào đó hoặc bạn uống một thực phẩm bổ sung dinh dưỡng, nếu nó không giải quyết được sự rối loạn chức năng ty thể của bạn, thì có ý nghĩa gì? Vì vậy, bạn không thể tin những gì ngành công nghiệp thực phẩm đang nói với bạn.
    Được chứ?
    Nếu họ nói điều gì đó là lành mạnh, thì thường thường điều ngược lại là đúng.
    Bất cứ điều gì trên bao bì, hãy tin điều ngược lại.
    Bởi vì họ có động cơ để đưa thông tin sai lên bao bì.
    Và tôi sẽ thành thật với bạn, tôi là một phần của, bạn biết đấy, nhiều vụ kiện chống lại ngành công nghiệp thực phẩm vì quảng cáo lừa dối, nhãn hiệu sai, gán nhãn sai.
    Bảy mươi phần trăm tất cả các mặt hàng trong siêu thị Mỹ bị gán nhãn sai hoặc gán nhãn không đúng.
    Bằng cách nào?
    Họ nói những điều không đúng sự thật.
    Cho tôi vài ví dụ.
    Chà, trước tiên, bất kỳ khi nào họ sử dụng từ “lành mạnh”, được chứ, họ nói không có đường thêm vào, được chứ, nhưng thực ra họ lại cho thêm sốt táo hoặc sốt mâm xôi hoặc nước mía bay hơi.
    Bạn biết đấy, có 262 tên khác nhau cho đường và ngành công nghiệp thực phẩm sử dụng tất cả chúng.
    Và vì vậy họ sẽ nói rằng cái gì đó không có đường thêm vào, nhưng thực tế không phải vậy.
    Được chứ?
    Có rất nhiều ví dụ như vậy.
    Kellogg’s đã bị kiện vì sản phẩm ngũ cốc hỗn hợp nho khô.
    Được chứ?
    Mọi người nghĩ rằng đó chỉ là nho khô và ngũ cốc.
    Nho khô trong ngũ cốc hỗn hợp nho khô có màu gì?
    Tôi chưa bao giờ thấy điều đó.
    Chà, tôi có nghĩa là, nho khô có màu tím.
    Đúng vậy.
    Bạn biết đấy, màu tím nâu.
    Đúng vậy, đúng vậy.
    Đúng không?
    Đúng vậy, thường là như vậy.
    Nhưng nho khô trong ngũ cốc hỗn hợp nho khô lại có màu trắng.
    Tại sao?
    Nếu bạn lấy những quả nho khô trong ngũ cốc hỗn hợp nho khô, đáng lẽ phải có 11 gram đường, nhưng bên hông bao bì lại ghi rằng một khẩu phần có 18 gram đường.
    Bảy gram còn lại từ đâu ra?
    Nó là màu trắng, bởi vì chúng đều đã được nhúng trong dung dịch đường để làm cho chúng ngọt hơn.
    Đó là một ví dụ.
    Đó là một ví dụ.
    Được chứ?
    Vì vậy, Post đã bị kiện.
    General Mills, của họ thì bị bác bỏ.
    Mondelez, rất nhiều công ty hiện đang bị áp lực để thay đổi cách làm của họ.
    Tại sao bạn quan tâm?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tại sao bạn lại quan tâm nhiều như vậy?
    Tôi là một bác sĩ nhi khoa.
    Công việc của tôi là chăm sóc trẻ em.
    Trẻ em rất dễ bị tổn thương.
    Cũng giống như các nhóm thiểu số dễ bị tổn thương.
    Cũng giống như những người tù dễ bị tổn thương.
    Được chứ?
    Họ cần một tiếng nói.
    Công việc của tôi là mang lại cơ hội cho mọi đứa trẻ.
    Chà, hiện nay chúng ta có chứng béo phì ở trẻ sơ sinh.
    Chúng ta có những em bé chào đời.
    Israel, Nam Phi, Nga, Hoa Kỳ.
    Bốn nghiên cứu riêng biệt cho thấy rằng trong suốt 25 năm qua, cân nặng lúc sinh đã tăng 200 gram, tức nửa pound ở cả bốn quốc gia.
    Và khi bạn thực hiện quét DEXA để nhìn vào thành phần cơ thể của những đứa trẻ sơ sinh đó, thì 200 gram đó đều là mỡ.
    Chúng ta có một chứng béo phì ở trẻ sơ sinh.
    Những đứa trẻ này không trở nên béo phì nhờ vào việc ăn kiêng và tập thể dục, cũng không phải do tham ăn và lười biếng.
    Chúng đã ra đời đã chịu thiệt thòi.
    Đó là công việc của tôi với tư cách là một bác sĩ nhi khoa để giải quyết vấn đề.
    Đó là điều tôi quan tâm.
    糖是毒藥嗎?糖就像酒精。那么酒精是毒藥嗎?這取決於劑量。對吧?劑量決定毒性。這是帕拉塞爾蘇斯在1537年說的。我們天生具備代謝酒精的能力。如果我們的攝入量低於這個水平,那麼它不會造成太大的損害。如果我們超過這個劑量,情況就不同了。糖也是如此。這種分子,甜分子,果糖也是如此。原因在於果糖和酒精的代謝幾乎是相同的。糖和果糖之間有什麼不同呢?飲食中的糖,即甜的東西,晶體,放在你咖啡裡的東西。我這裡有的東西。對,就是那個東西。對,那個五磅裝的包。這叫蔗糖。好的,這是蔗糖。這是蔗糖。蔗糖是由兩個分子結合而成。一個叫葡萄糖,一個叫果糖。它們並不相同。食品工業會告訴你它們是相同的。它們並不同。它們告訴你它們相同的原因在於這是他們為自己對食品所做的事感到內疚的安慰。但它們並不相同。他們會說一種糖就是一種糖。一種卡路里就是一種卡路里。葡萄糖和果糖每克都有四卡路里。你為什麼要在乎?哦,你非常在乎。你非常非常在乎。現在,葡萄糖是生命之源。地球上每一個細胞都依賴葡萄糖來獲取能量。葡萄糖是如此重要,以至於如果你不攝取它,你的身體會自行生成。好吧,因努伊特人沒有碳水化合物。他們有冰,有鯨脂。他們仍然有血清葡萄糖水平。因努伊特人就是住在北極的那些人。對,對。以前被稱為愛斯基摩人。對。但他們沒有碳水化合物。他們是靠脂肪生活的。但他們仍有血清葡萄糖水平,因為你的大腦依賴葡萄糖運行。它也可以依賴酮體運行。但你知道,你的腦子需要葡萄糖。我們的腦子都需要葡萄糖。而且你需要葡萄糖,因為身體中的某些荷爾蒙和某些蛋白質需要糖基化才能有效。例如,LH和FSH。當你沒有LH和FSH的糖基化,這些告訴你的睾丸和卵巢工作的荷爾蒙時,你就會不孕。就這麼簡單。所以物種的生存告訴我們你需要一些葡萄糖。但如果你不攝取葡萄糖,你仍然會獲得它,因為你的身體會自行製造。對。你的身體會從氨基酸中產生它。或者從脂肪中製造。這被稱為糖異生。因此,葡萄糖是必需的。只是它不需要通過食用來獲得。另一方面,果糖,就是那包中的甜分子。這是我所看到的糖的一部分。它的一部分是果糖。對,它是另一半。對。如果你願意的話,它是那個邪惡的雙胞胎。那兩半分別是什麼來著?葡萄糖?對。果糖。酷。一起出現。我需要葡萄糖才能活著。我的身體會解決這個問題。果糖。我需要這個嗎?不僅你不需要它,而且在高劑量下,它是有毒的。現在,你的肝臟具有代謝每天約六到九茶匙的飲食糖的能力。所以其中一半是果糖。大約12克。你的肝臟每天可以處理大約12克的果糖。以同樣的方式,它也可以每天處理約12克的酒精,而不顯示任何代謝失調的跡象。但如果你超過這個劑量,你就會遇到問題。我們超過了這個劑量嗎?哦,我們遠遠超過了。我們每天攝取50克的果糖。每天100克的糖。我們應該在25克。我們卻在100克。我們的攝入量是限制的四倍。而且,單位克的概念很難理解,對吧?所以如果我拿一湯匙……好吧,兩茶匙。我需要攝取多少茶匙的糖才能達到這個果糖的水平?因為我這樣說,部分原因是因為我們大多數人並不知道我們攝取了糖。對,因為它隱藏在所有的食物中。沒錯。我們甚至不知道。我們說,哦,我從來不在我的咖啡中加糖。因此,我的糖攝入量是零。錯了。那不是真的。因為它幾乎在整個超市的每一種加工食品中都隱藏在明面上。美國和英國超市中73%的所有商品都是食品工業出於自己的目的而添加了糖,而不是為了你的利益。因為他們知道當他們添加糖時,你就會購買得更多。那麼這在茶匙上看起來有多少呢?上限是每天約六茶匙的添加糖。建議的上限。建議的上限低於這個。是的。好吧。但上限是每天約16茶匙的添加糖。所以我們天生有能力每天代謝約12克的果糖。順便說一下,這是對成年人來說的。對於兒童,是這個量的三分之一。每天四克果糖。好吧,四到六克。所以我們在談論的非常少量。非常少量。但當你想到,例如,美國的孩子,29%的孩子在學校接受國家學校早餐計劃的早餐。好吧,29%。那麼國家學校早餐計劃早餐是什麼?是一碗Froot Loops和一杯橙汁。那是41克糖。對於兒童而言,他們的代謝上限是每天12克。他們得到了41克,而這只是早餐而已。你認為這會造成什麼影響?現在,如果一卡路里就是一卡路里,如果葡萄糖和果糖是相同的,那麼你會說,好吧,你必須從某個地方獲取卡路里。但因為果糖不是葡萄糖,因為果糖更像酒精,因為果糖的毒性與其卡路里無關,這就是巨大的過量攝入。它會帶來代謝併發症,系統性健康問題,還有心理健康問題。聽起來有點醜聞。
    當我聽到這些孩子的情況時,幾乎有30%的孩子從學校獲取了每天建議攝入量的三到四倍的糖,這對我們產生了極其不良的後果。而且研究證明了這些後果是非常真實的。這聽起來像是一個醜聞,因為沒有人在採取行動。
    啊,是的,確實如此。關鍵在於食品行業非常強大。他們幾乎隱藏了這些問題的每一個方面,這已經持續了40到50年。他們在1960年代就已經知道糖是一個問題,但他們卻賄賂科學家去宣稱這不是問題。我們實際上有食品行業的文件,這些文件存放在UCSF的食品行業文獻庫裡,我們正在進行健康的企業干預研究。
    這些文件顯示了什麼呢?
    它們顯示,在1965年,糖業界來到哈佛公共衛生學院的兩位科學家面前,營養學系主任弗雷德·斯特爾和他的助手馬克·赫格斯泰德(五年後成為美國農業部的主任),用今天的價值支付了他們5萬美元,要求他們為《新英格蘭醫學雜誌》撰寫兩篇文章,認為飽和脂肪是壞人,而糖則被洗脫了嫌疑。而他們做到這一點了。
    他們做到了。
    這只是他們所做的一件事情。
    他們還潛伏進國家牙科研究所(NIDR)的研究小組和執行委員會,將資金從牙科健康的養分研究轉移到蛀牙疫苗的開發上。
    什麼?
    蛀牙疫苗。
    好的。
    那個蛀牙疫苗對你有什麼幫助?
    好的。
    我們擁有所有相關的數據,用他們自己的話來證明他們確切知道自己在做什麼。這不是幻想。這是硬核事實,我們已經發布了這些資料,現在我們在UCSF有一個致力於了解健康的企業決定因素的中心。
    當我們觀察社會上這種企業干預的後果時,你書中提到的一些瘋狂統計數字,特別是《肥胖的機會》這本書,我尤其想強調的,是到2050年,肥胖將成為常態,而不是例外。
    正確。
    世界衛生組織表示,過去28年中,全球肥胖人口的比例翻了一番。而在英國,28%的成年人是肥胖,36%的人超重。
    這不是來自你的書,而是來自我們在英國數據上的一些研究。
    好吧,你知道,英國是歐洲的肥胖國。
    是的,這是真的。
    患有代謝綜合症相當於失去15到20年的生命。這在你的書中提到。
    沒錯。
    這是令人震驚的。而且在過去50年中,全球的糖消費量增加了三倍。
    正確。
    這都是事實。
    現在,你可以說這是相關性,而不是因果關係。但我們實際上擁有因果關係的證據。我們有數據。我們有機制上的解釋。我們有臨床干預的努力。我們有社會層面的努力。有一種方法可以確定證據,並不需要隨機對照試驗。這叫做計量經濟分析。這是我們在氣候變化中的應用。氣候變化沒有對照組,但我們仍然知道它是真實的。這和煙草及肺癌相似。你知道,你不會讓天真的人們開始吸煙。這是非法的、不道德的,會讓你入獄。但我們仍然知道煙草會導致肺癌。我們知道足球創傷會導致慢性外傷性腦病。
    好的。
    這些都沒有對照組,但我們知道透過計量經濟分析這是真實的。這是一種使用自然歷史數據隨時間確定近因的方法。我們在糖與糖尿病之間有這些數據,在糖與心臟病之間也有,在糖與脂肪肝病之間也有,當然,我們在糖與蛀牙之間也有。我們還在研究糖與癌症、糖與癡呆症的關係。但我們還沒有到那一步。
    在你書中《肥胖的機會》第120頁,有些特別好奇的內容,因為我認為這是一個,對,這裡我們來看。它說,重點是,糖的消費是一個問題。33%的糖消費來自飲料。
    是的。
    而最大的濫用者是貧困和服務不足的人。
    確實如此。
    那麼,讓我們先談談飲料吧。
    飲食飲料。它們可以嗎?還是我們每天消費的那種氣泡飲料有多糟糕?
    那麼,讓我們先談談含糖的軟飲料。
    好的。
    好的。它們真的非常糟糕。如果你每天消耗一種含糖的飲料,你得糖尿病的風險上升29%。
    哇。
    好的。如果你喝兩種,則內存上升58%。而且糖尿病現在是40%死亡證明的主要死因。
    完全正確。
    所以,這是一個大問題。你知道,這表明它在中等劑量下的毒性。你知道,在低劑量的時候,你可以應對它。但你知道,只要超過那個劑量,它就會成為問題。我們有數據證明這一點。
    好的。
    所有這些都包括在內。這些都是計量經濟分析。我們已經證明糖是糖尿病的近因。只要任何國家的糖可得性發生變化,糖尿病的流行率在三年後就會改變。我們還進行了所謂的高級馬爾可夫建模,預測未來,顯示當任何國家的糖消費下降時,糖尿病水平也會在三年後變化和減少。
    所以,這是一個關於飲食變化和代謝健康後果變化之間的三年窗口。我們有那些數據。並且事實是它們在數字上升和下降的情況下都有相同的表現,這是可靠的。
    現在,這是關於含糖飲料的部分。你問我關於飲食飲料的問題。我這裡有一種。我們來看看它。
    好的。
    我已經遮住了標誌,因為我不想說出你的名字。
    哦,我從來沒見過這個。我想知道那是什麼。現在的數據顯示,我是說,這些數據花了一段時間才進來,但現在的數據顯示,一罐含糖汽水的毒性等於兩罐無糖汽水的毒性。少了一半的壞處。好的,少了一半的壞處並不代表好。少了一半的壞處意味著少了一半的壞處。嗯,這裡寫著零糖,那怎麼會壞呢?嗯,因為它對身體有不同的壞處。所以,是的,零果糖,零卡路里。我同意。但這並不意味著它是好的。它比含糖的替代品好,但並不代表它是好的。為什麼?第一,你的舌頭上有甜味的東西。訊息從舌頭傳到大腦,糖要來了。訊息從大腦傳到胰腺。糖要來了。釋放胰島素。所以,我依然有胰島素的釋放。你依然會有胰島素的反應。而你吃的其他食物越多,胰島素的反應就越大。好的。所以,由於你接觸了無糖甜味劑,你會有更強的胰島素反應。這是2013年來自聖路易斯華盛頓大學的Janina Papino的研究。自那以來,這一點已經多次得到證實。那麼,為什麼胰島素反應會對我有害呢?因為胰島素是壞家伙。我們總是談論葡萄糖在糖尿病方面是個壞家伙。當然是的。但胰島素也是壞家伙。葡萄糖會導致小血管功能失常。它會導致內皮細胞功能障礙。它會引起高血壓,因為它使小血管收縮。它干擾一氧化氮,而一氧化氮是放鬆血管的物質之一。它會減少特定器官的血流。所以,高葡萄糖對你不好。對小血管疾病也不好。這就是為什麼糖尿病患者會出現視網膜病變、腎病、神經病、腎臟疾病、神經損傷和眼睛疾病。但胰島素也是一個問題。因為胰島素會引起細胞增長。胰島素是一種生長因子。它會引起血管平滑肌增長,就像在你的冠狀動脈中一樣。它會引起腺體增長。所以,它是導致心臟病和癌症的主要驅動因素之一。所以,你可以是一名2型糖尿病患者,並且你的血紅蛋白A1c(代表你的血糖控制)接近正常範圍,因為你正在使用胰島素或口服降糖藥,甚至GLP-1類似物。好的?而你仍然會一樣地死去,因為你會死於心臟病發作或癌症。因為糖尿病患者的癌症發生率要高得多。他們的癡呆症發生率也更高。而原因就是胰島素。因為在這個故事中,胰島素是壞的角色。葡萄糖會導致微血管疾病。胰島素則會導致大血管疾病。兩者都不好。你需要控制它們兩者。而這控制了葡萄糖。它並不能控制胰島素。你喝那種東西嗎?當然不。只是確認一下。除了胰島素反應之外,無糖汽水還有其他生理後果嗎?確實如此。所以,關於非營養性甜味劑,我們了解到的另一件事是它們改變了微生物組。現在,微生物組是生活在你腸道中的細菌。現在,你必須給你的微生物組供應食物。你必須餵養你的細菌。因為如果你不給它們食物,你的細菌就會以你為食。它們會剝去粘蛋白層,這是一種保護性的物理屏障,直接從你的腸上皮細胞表面上去除。當它這樣做時,它使這些細胞失去保護,允許其他細菌、有毒的細菌進駐並引起腸易激綜合症、炎症性腸病。細胞之間的連接變得功能失常。所以細胞變得具有通透性。於是你腸中的東西,腸中的垃圾,甚至可以進入血液中。當腸道受損時,甚至是因為無糖汽水,你可以測量血液中的內毒素和整個細菌,脂多糖。而這最終會導致全身性炎症。這種全身性炎症也會導致代謝疾病、心理健康問題、認知衰退、早死。那么,我們對如Jennifer或Judith或現在在聽的Dave提供什麼簡單且可行的建議呢?他們可能40歲了。他們有朝九晚五的工作。他們非常忙碌。也許他們還要同時照顧一些孩子。他們沒有時間像那樣,逐一仔細檢查他們放進身體的每一樣東西。他們不是科學家。這一點我同意。這是一個問題,因為食品行業讓雜貨店成了一個地雷區。引爆一個炸彈真的很容易。如果你走進去,你基本上就是輸了。這實在太可怕了。明白了。所以簡單的規則就是吃真實的食物。那么,什麼是“真實的食物”?哦,就是從土地上或食用了來自土地上食物的動物的食物。問題是我們都過著繁忙的生活,尋找省時的裝置,因為人們甚至沒有時間去做飯。大多數人,33%的美國人甚至不知道如何做飯。所以,他們該怎麼辦?我們理解這一點。我是說,這是一個問題。我同意。我們需要對我們代謝健康的食物,而不是代謝有害的食物。問題是,一旦你在食物中加入糖,你就使它在代謝上變得有害。現在,食品行業會說,好吧,裡面還有很多其他好的東西,比如維生素和礦物質。我們強化它等等。所以我在這裡告訴你,毒素A加解毒劑B仍等於死亡。好嗎?僅僅因為他們在裡面放了一些維生素,或者你服用膳食補充劑,如果這不能解決你的線粒體功能障礙,那麼有什麼意義?所以你不能相信食品行業告訴你的話。
    好的嗎?
    如果他們說某樣東西是健康的,那通常是相反的。
    包裝上寫的任何內容,請相信相反的。
    因為他們有動機在包裝上寫錯誤的信息。
    老實說,我是參與對食品行業因欺騙性廣告、錯誤品牌和錯誤標籤的數起訴訟的一部分。
    在美國雜貨店裡,70%的商品都是錯誤標記或錯誤標籤的。
    怎麼回事?
    他們說的不是真的。
    給我一些例子。
    首先,每當他們使用“健康”這個詞時,他們會說沒有添加糖,但事實上他們放入了蘋果醬或覆盆子醬或蒸發甘蔗汁。
    你知道,對糖有262種名稱,食品行業使用了所有。
    所以他們會說某樣東西是沒有添加糖的,但事實上並非如此。
    好的嗎?
    這還有很多這樣的例子。
    凱洛格因葡萄乾麵包被起訴。
    每個人都會想到葡萄乾麵包。那不就是葡萄乾和麥片嗎?
    葡萄乾的顏色是什麼?
    我從未見過。
    嗯,葡萄乾是紫色的。
    對的。
    紫褐色。
    是的,通常是這樣。
    可是,葡萄乾麵包裡的葡萄乾是白色的。
    為什麼?
    如果你拿葡萄乾麵包裡的葡萄乾,那應該有11克糖,但包裝側面寫著每份含有18克糖。
    那另外的7克糖來自哪裡?
    是白色的,因為它們都浸泡在糖溶液中讓它們變得更甜。
    舉個例子。
    舉個例子。
    好的嗎?
    Post公司被起訴了,通用磨坊的案子則被駁回了,Mondelez和許多公司現在都被要求改變他們的做法。
    你為什麼在乎?
    你為什麼這麼在乎?
    你為什麼這麼在乎?
    你為什麼這麼在乎?
    你為什麼這麼在乎?
    你為什麼這麼在乎?
    你為什麼這麼在乎?
    你為什麼這麼在乎?
    我是小兒科醫生。
    我的工作是照顧兒童。
    兒童是脆弱的。
    少數族裔以同樣的方式是脆弱的。
    囚犯以同樣的方式是脆弱的。
    好的嗎?
    他們需要一個聲音。
    我的工作是讓每個孩子都有機會。
    目前我們面臨新生兒肥胖問題。
    我們有寶寶出生了。
    以色列、南非、俄羅斯、和美國。
    四項獨立研究顯示,在過去25年裡,這四個國家的出生體重上升了200克,也就是半斤。
    當你對那些新生兒進行DEXA掃描以查看體成分時,這200克全是脂肪。
    我們有新生兒肥胖。
    這些孩子不是因為節食和運動而肥胖的,而是因為貪吃和懶惰。
    他們一出生就已經面臨困難。
    作為一名小兒科醫生,解決這個問題是我的工作。
    這就是我在乎的。

    “Zero sugar” doesn’t mean zero damage. Dr. Robert Lustig exposes how the food industry misleads you with health claims while quietly fuelling obesity and chronic disease. From insulin-spiking sweeteners to mislabeled packaging, this moment unpacks the deception behind so-called healthy foods – and what you should actually be eating instead.

    Listen to the full episode here –

    Spotify – https://g2ul0.app.link/KhJ5MG5BcTb

    Apple – https://g2ul0.app.link/Drk2qW9BcTb

    Watch the Episodes On YouTube – https://www.youtube.com/c/%20TheDiaryOfACEO/videos

    Dr Robert Lustig – https://robertlustig.com/

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  • The Knowledge Project Podcast: Trailer

    AI transcript
    0:00:11 In a world where knowledge is power, this podcast is your toolkit for mastering the
    0:00:13 best of what other people have already figured out.
    0:00:15 Welcome to The Knowledge Project.
    0:00:17 I’m Shane Parrish.
    0:00:24 How do the world’s top performers, CEOs, investors, best-selling authors make decisions that lead
    0:00:25 to extraordinary outcomes?
    0:00:31 Each week, I sit down with people at the top of their game to uncover the mental models
    0:00:33 and insights that separate the best from the rest.
    0:00:39 If you want to think clearly, make better decisions, and unlock your full potential, you’re in the
    0:00:39 right place.
    0:00:44 Rich is when you have enough money to make your mortgage payment, make your car payment.
    0:00:48 Wealthy, I think, is when you have a degree of independence and autonomy.
    0:00:49 It’s okay if it doesn’t resonate with your grandmother.
    0:00:55 If I’m selling a specialized thing to specialized buyers, it just needs to resonate with them.
    0:01:02 We are the first endeavor in history to focus on trying to rejuvenate every organ of the body.
    0:01:06 It all started with Farnam Street, an anonymous website I created while working at a three-letter
    0:01:08 intelligence agency.
    0:01:14 I wanted to uncover timeless wisdom and distill principles of clear thinking from across disciplines.
    0:01:19 As it grew, it attracted more attention from top athletes and world-class decision makers,
    0:01:22 becoming a go-to resource for those who think differently.
    0:01:28 That success led me to opportunities I never expected: private conversations with some of the most
    0:01:29 exceptional people in the world.
    0:01:36 You have to extend yourself not just through space, but through time, into the future, announcing
    0:01:38 something that might or might not work.
    0:01:39 You don’t know yet.
    0:01:40 That’s what makes it creative.
    0:01:46 Thinking about what you need and starting there, as opposed to like, just like, okay, what should I avoid?
    0:01:52 Millions of downloads later, in over 174 countries, the goal remains the same: to bring you the
    0:01:56 highest density of wisdom per episode of any podcast in the world.
    0:01:59 What’s really important is: what are the risks?
    0:02:00 What can go wrong?
    0:02:02 How bad could it get?
    0:02:04 And how do we deal with it if that happens?
    0:02:09 And so we spend virtually all of our time on downside protection.
    0:02:15 No amount of computers and artificial intelligence and space technology and nanotechnology and
    0:02:22 biotechnology and all of that is going to stop continuing warfare or economic injustice because
    0:02:24 those are born in the human heart.
    0:02:27 You have a rigid business plan that doesn’t usually work.
    0:02:32 That ability to go with the flow, you need to have that business shame.
    0:02:37 The difference between those who consistently succeed and those who struggle starts with how
    0:02:38 they think.
    0:02:42 Subscribe now to The Knowledge Project because the conversations that change your thinking will
    0:02:43 change your life.

    Trusted by Fortune 500 CEOs and elite performers, this is where you go to think better, live better, and get ahead. Each week, Shane Parrish goes deep with the world’s sharpest minds—founders, economists, bestselling authors—to uncover the mental models, habits, and strategies behind extraordinary results. The Knowledge Project isn’t just a podcast—it’s a masterclass in Clear Thinking.

    Speaking of, check out Shane’s book, Clear Thinking: fs.blog/clear

    Be sure to watch the full episodes of all guests featured in this trailer for phenomenal insights:

    Mickey Drexler: Episode #213: The Art of Selling with Retail’s Merchant Prince

    John Bragg: Episode #204: The Blueberry Billionaire

    Brad Jacobs: Episode #190: How To Build a Billion Dollar Company

    Logan Ury: Episode #219: The Dating Myths You Need to Stop Believing

    Maya Shankar: Episode #198: The Science of Identity

    Andrew Huberman: Episode #133: The Science of Small Changes

    David Sinclair: Episode #136: Reversing the Aging Process

    Morgan Housel: Episode #195: Get Rich, Stay Rich

    April Dunford: Episode #201: The Marketing Expert

    Bryan Johnson: Episode #188: Five Habits for Longer Living

    Seth Godin: Episode #105: Failing On Our Way To Mastery

    Dr. Rhonda Patrick: Episode #191: Diet Essentials For Healthy Living

    Bruce Flatt: Episode #221: Value, Discipline, and Durability

    Jack Kornfield: Episode #156: Finding Inner Calm

    Check out Shane’s appearance on The Rich Roll podcast: www.youtube.com/watch?v=iHHJfwmR-RQ&t=6294s

    Newsletter – The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠fs.blog/newsletter⁠

    Join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠ to hear my thoughts and reflections at the end of episodes and more.

    Watch on YouTube: ⁠@tkppodcast

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  • #810: Terry Real — The Therapist Who Breaks All The Rules

    AI transcript
    0:00:04 Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of
    0:00:10 The Tim Ferriss Show. My guest today teaches people how to save themselves and their relationships
    0:00:15 when they are on the brink. He is known as a turnaround expert. And what he teaches,
    0:00:20 tactics and strategies are incredibly practical. I’ve used them in my own life. His fans include
    0:00:26 Dr. Peter Atiyah, Kevin Rose, and many others. And he breaks all the rules of therapy, which is
    0:00:31 part of what makes him very, very interesting to me because the results are undeniable. Terry Reel
    0:00:36 is a nationally recognized family therapist, author, and teacher. He’s known for his groundbreaking work
    0:00:42 on men and male psychology, as well as his work on gender and couples. His book, I Don’t Want to
    0:00:47 Talk About It, Overcoming the Secret Legacy of Male Depression, the first mainstream book ever written
    0:00:52 on the topic of male depression, is a national bestseller. That really put him on the map in a
    0:00:57 big way. His new book, Us, Getting Past You and Me to Build a More Loving Relationship,
    0:01:02 is a New York Times bestseller. And I’ve also featured snippets of one of his audiobooks,
    0:01:07 Fierce Intimacy, on this podcast before as a guest episode because what he teaches can be applied
    0:01:13 immediately in all of your relationships, I would go so far to say. Terry’s Relational Life Institute
    0:01:19 offers training for therapists and workshops for couples and individuals. And I will tell you in advance,
    0:01:25 chances are you are going to disagree with some of what he says in this episode. So don’t throw the
    0:01:30 baby out with the bathwater. If something gets your hackles up, just breathe and continue listening
    0:01:37 and you will find something of value that you can apply in your life today or this week, sometime soon,
    0:01:44 I promise you. You can find all things Terry at TerryReal.com. That’s T-E-R-R-Y-R-E-A-L.com.
    0:01:50 We’re going to get right to a very wide-ranging and tactical conversation right after a few words
    0:01:52 from the people who make this podcast possible.
    0:01:59 Listeners have heard me talk about making before you manage for years. All that means to me is that
    0:02:03 when I wake up, I block out three to four hours to do the most important things that are generative,
    0:02:10 creative, podcasting, writing, etc. Before I get to the email and the admin stuff and the reactive
    0:02:16 stuff and everyone else’s agenda for my time. For me, let’s just say I’m a writer and entrepreneur,
    0:02:23 I need to focus on the making to be happy. If I get sucked into all the little bits and pieces
    0:02:29 that are constantly churning, I end up feeling stressed out. And that is why today’s sponsor
    0:02:34 is so interesting. It’s been one of the greatest energetic unlocks in the last few years.
    0:02:39 So here we go. I need to find people who are great at managing. And that is where Cresset
    0:02:45 Family Office comes in. You spell it C-R-E-S-S-E-T. Cresset Family Office. I was introduced to them
    0:02:51 by one of the top CPG investors in the world. Cresset is a prestigious family office for CEOs,
    0:02:57 founders, and entrepreneurs. They handle the complex financial planning, uncertain tax strategies,
    0:03:04 timely exit planning, bill pay, wires, all the dozens of other parts of wealth management,
    0:03:09 just financial management that would otherwise pull me away from doing what I love most, making
    0:03:14 things, mastering skills, spending time with the people I care about. And over many years,
    0:03:18 I was getting pulled away from that stuff at least a few days a week, and I’ve completely
    0:03:24 eliminated that. So experience the freedom of focusing on what matters to you with the support
    0:03:29 of a top wealth management team. You can schedule a call today at CressetCapital.com slash Tim.
    0:03:36 That’s spelled C-R-E-S-S-E-T. CressetCapital.com slash Tim to see how Cresset can help streamline
    0:03:43 your financial plans and grow your wealth. That’s CressetCapital.com slash Tim. And disclosure,
    0:03:47 I am a client of Cresset. There are no material conflicts other than this paid testimonial. And
    0:03:52 of course, all investing involves risk, including loss of principle. So do your due diligence.
    0:03:58 My first book, The 4-Hour Workweek, which made everything else possible, is built around the
    0:04:05 acronym and framework DEAL, D-E-A-L, Define, Eliminate, Automate, and Liberate. Now, of course,
    0:04:10 after you define all the things you want, your metrics, 80-20, blah, blah, blah, then you want
    0:04:15 to get rid of as much as possible, eliminate. But sometimes there are things that are a huge
    0:04:19 hassle, like expense management for a lot of companies, which you can’t get rid of. They are
    0:04:25 essential to your business. But today, thank God, you can automate it. And there is no better
    0:04:31 way to do that than with today’s sponsor, Ramp. Ramp is a free corporate card that automates away
    0:04:37 your entire expense process. They are incredibly fast-growing and incredibly well-reviewed for
    0:04:42 good reasons. The moment your team makes a purchase, Ramp handles everything. Receipt matching,
    0:04:48 categorization, approval, the whole works. Switching to Ramp is like hiring a full-time employee
    0:04:54 just for expense management. And Ramp makes it easy to migrate from your current corporate card
    0:05:00 with their complimentary white glove onboarding service for new members. More than 25,000 businesses
    0:05:05 trust Ramp, including my good friends at Shopify and the Boys and Girls Club of America, which is why
    0:05:11 they were just named number one in spend management by G2. And now, for a limited time, you guys,
    0:05:17 listeners of The Tim Ferriss Show, can get $250 when you join Ramp. Just go to ramp.com
    0:05:26 slash Tim. That’s R-A-M-P dot com slash Tim. Cards issued by Sutton Bank. Member FDIC. Terms and
    0:05:26 conditions apply.
    0:05:33 Optimal, minimal. At this altitude, I can run flat out for a half mile before my hands start to shake.
    0:05:35 Can I ask you a personal question?
    0:05:37 Now would have seen an appropriate time.
    0:05:38 What if I did the opposite?
    0:05:42 I’m a cybernetic organism, living tissue over a metal endoskeleton.
    0:05:54 Terry, so nice to see you. Thanks for making the time for the show.
    0:05:57 Oh, it’s wonderful to be here, Tim. I’m a big fan.
    0:06:04 And I am a big fan. And it all started with two people. I would say Peter Atiyah first on the topic
    0:06:13 of male depression and then Kevin Rose on couples therapy specifically. So we’ve had, I suppose,
    0:06:21 indirectly and directly a few years, or I’ve had a few years of Terry Reel. And I thought that I would
    0:06:29 share more of Terry live and in person with my audience for a number of reasons. And as we
    0:06:34 discussed before recording, I thought we would start with some stories. Story time with Terry. And I will
    0:06:37 cue it with bread.
    0:06:40 Pumpernickel.
    0:06:46 Pumpernickel. Exactly. As all good stories begin. Pumpernickel. So could you fill in the blanks with
    0:06:47 that particular story, please?
    0:06:55 So as you know, Tim, my specialty, a couple on the brink that no one else has been able to help.
    0:06:59 That’s what I’ve been doing for 20 years. And that’s what I teach. So here’s a couple on the
    0:07:07 brink. The issue was that he was a chronic liar. I teach my therapist, you pay attention to what people
    0:07:11 report, you pay attention to what they do in front of you, and you pay attention to how you feel.
    0:07:17 And he’s one of these guys, I walk in and I go, the sky’s blue. And he goes, well, not really blue.
    0:07:25 It’s really, the guy is a champion evader. So I get that. He’s an evader. Then I ask a relational
    0:07:31 question. A standard therapist would think, oh, where’d you get that? No. There’s somebody else on
    0:07:38 the other side of that habit. He learned it. So I say to him, who controlled you growing up?
    0:07:46 He’s an evader. Who is he evading? Sure enough, dad, military man, how he sat, how he ate,
    0:07:52 his friends. I said, well, what did that little boy do with that controlling father? And Timmy smiles.
    0:07:59 And that’s the smile of resistance. I like that smile. Very mischievous smile. And he says to me,
    0:08:05 ready? I lied. Dad said, don’t play with Henry. I played with Henry and told him I was playing with Tom.
    0:08:15 Boy, I always teach my students, be respectful of the exquisite intelligence of that adaptive little
    0:08:22 boy or girl that you were. You did just what you needed to do to get by. But guess what? You’re not
    0:08:30 that little boy. Your wife is not your father. Maybe you’re on death’s door here, but maybe it’s time to
    0:08:36 change this up. That’s it. One session. Of course, I don’t tell you the one sessions that don’t work.
    0:08:40 I have to tell you the ones that work. Anyway, one session. They come back two weeks. That’s
    0:08:46 absolutely true. Hand in hand. We’re done. And they were. They were done. Okay, there’s a story here.
    0:08:52 Tell me this story. Guy says to me, over the weekend, his wife sent him to the grocery store to get,
    0:08:59 say, 12 thanks. And true to form, he comes back with 11. The wife says, where’s the pumpernickel?
    0:09:08 I want folks to feel this. He says, every muscle and nerve in his body was screaming to say they were
    0:09:15 out of it. This is a moment my wife, wonderful family therapist, Belinda Berman, calls relational
    0:09:23 heroism. Every muscle was screaming to do the same old, same old. And I took a breath. I thought of you.
    0:09:30 He was borrowing my prefrontal cortex. I thought of you, Terry. I looked at my wife and I said,
    0:09:38 I forgot the goddamn pumpernickel. And she looked at me, true story, and she burst into tears. And she
    0:09:46 said, I’ve been waiting for this moment for 25 years. That’s the story. So in relational life therapy,
    0:09:54 the work I’ve created, we talk about three parts of the human psyche. The wise adult, the part I’m
    0:10:00 talking to right now, prefrontal cortex, the most evolved part of the brain, that’s the part that
    0:10:05 evolved last in the human species. That’s the part that evolves last. Hey, you parents out there with
    0:10:14 ADHD kids, 26 years old, chill. You got 26 years before they start to calm down. Anyway, prefrontal cortex,
    0:10:22 stop and think and choose. But what makes life interesting and dicey is there are two, we call
    0:10:29 them subcortical parts of the brain, automatic, you know, knee jerk response. The mature, wise adult,
    0:10:38 all the way amygdala in the back is the completely flooded, wounded child part, first moments of life
    0:10:44 to four or five, just flooded, just wants to crawl in someone’s lap and cry. Between these two is what
    0:10:49 we call the adaptive child part. And Tim, that’s the part most of the people I see have lived most of their
    0:10:57 lives in thinking that that’s an adult. And it’s not. It’s a kid’s version of an adult. And the
    0:11:03 hallmark of the adaptive child part of us is that it’s automatic. Fight, flight, fawn. I got to get
    0:11:08 out of here or the world’s gone. I got to stand up for myself. What is fawn? Could you explain that
    0:11:12 co-dependence? Oh my God, Tim’s feeling bad. I got to make him feel good because if he doesn’t feel
    0:11:19 good, I don’t feel good. Big for a lot of women, but not only women. And it’s not an adult, let me see
    0:11:24 what I can do to make this relationship work. It’s an anxious, compulsive, oh my God, I got to fix this
    0:11:34 guy. Okay. What we teach is shifting out of that, we call it relational mindfulness. This is the core
    0:11:41 skill from which all other skills depend. The adaptive child part of us, you know, you played
    0:11:47 the losing strategies from fierce intimacy in a podcast. It doesn’t want to use skills. It doesn’t
    0:11:54 want to be intimate. Intimacy is scary. It wants self-protection. So, I’m going to control you. I’m
    0:12:01 going to scream at you. I’m going to withdraw from you. I will never get what I want in the relationship
    0:12:07 when my adaptive child is taken over. And almost all of the people I see, that’s what happens.
    0:12:12 You know, skills are great, but when you’re flooded, they go right out the window. So, the first skill,
    0:12:17 I call it remembering love. Remember the person you’re speaking to as someone you care about.
    0:12:23 And you live with them, dummy. It’s in your interest. So, get centered in that, you know,
    0:12:28 somebody wrote, wait, why am I talking? And be honest with you. Are you talking to nail your
    0:12:33 partner into the ground or prove you’re right? Then take a break. I’m a big fan of break. Wait until
    0:12:39 you remember you’re talking to someone you care about, and the reason why you’re opening up your
    0:12:47 mouth is to make things better. Now, what makes life even more dicey is that that adaptation,
    0:12:56 like the guy in the story lying, was born in a relationship. And what happens is when people
    0:13:02 shift out of, I call, I speak about miserable, comfortable, happy, uncomfortable. And when you
    0:13:11 move out of that into new territory, vulnerability, risk-taking, courage, standing up for yourself for
    0:13:19 some, coming down and yielding for others, when you move into intimacy, you lose that old relationship.
    0:13:30 And there’s a lot of, not always, but there’s a lot of unconscious guilt and loyalty. So, part of the
    0:13:35 reason why we don’t change is we’re loyal to the relationships that we learn how to be screwed up in.
    0:13:44 And it feels odd. I say we’re immigrants. We leave the old country and the old people behind. So,
    0:13:50 a story. Here’s a story. True story. The guy comes to me. He says, you’re my ninth therapist.
    0:13:55 There’s a challenge. Gauntlets down, right? Another notch in the belt.
    0:14:00 I mean, my ninth therapist. Eight therapists have tried to help me. And he was screwed up. The guy
    0:14:07 was an award-winning artist, a celebrated artist. You know, he’s got a bad back. He doesn’t go to the
    0:14:14 doctor. He’s got rotten teeth. He smokes too much. He’s just a mess. Going to die early at this rate.
    0:14:23 What’s his story? Here’s his story. It was raised by a single mom. She died of alcoholism. Didn’t know
    0:14:30 his dad. Her story was, when she was a little girl, her father beat everybody up in the whole house. Mother
    0:14:37 and all four sisters in her. And the little nine-year-old girl, this feisty chick, walks over
    0:14:42 to her father and says, you lay a hand on my mother or my sisters and I’m going to call the police and
    0:14:48 have you sent to jail. True story. Father looks at this little nine-year-old and says, okay,
    0:14:55 you win. I’m not going to lay a hand on your mother or sisters ever again. I’m just going to beat you.
    0:15:00 And he beat her every day of her life until she finally escaped at 60.
    0:15:00 Jesus.
    0:15:02 Then she became an alcoholic.
    0:15:03 Wow.
    0:15:04 Catholic family.
    0:15:12 So here’s what I say. I say, well, I know why a therapist have failed. And he cued me. He said,
    0:15:16 I said, what happens with your therapist? He said, well, sooner or later, they all care more about me
    0:15:23 than I do. And then I ditch them. Okay, got it. I said, okay, I know why that happened.
    0:15:34 I say, your mother, who he adored, your mother was a sainted martyr. What she did to save her family
    0:15:41 as a nine-year-old girl was crawl up on that cross and get crucified. And guess what? You’re up on that
    0:15:49 cross with her. And if you take care of yourself and live a life and get happy and successful and
    0:15:54 intimate, you will leave her on the cross. She’s dead, by the way, but it doesn’t matter.
    0:16:01 You’ll leave her. And you ain’t going to do that. So you know what? I’m not going to try and make you
    0:16:06 better. I’m going to celebrate your sacrifice. And this is a true story, Tim. He looked at me and he
    0:16:13 goes, my back is killing me. Do you know a good doctor in New York? And there we were.
    0:16:14 So what do you do with that?
    0:16:18 I got him a good doctor in New York. I mean, once there’s progress,
    0:16:20 move it.
    0:16:23 I got it. So at that point, he was ready to actually make change.
    0:16:33 Yeah. I say, look, this is what you’re doing. I admire it. I always side with the adaptation.
    0:16:40 I admire it. By the way, you’re going to die. Your mother’s already dead. She doesn’t care anymore.
    0:16:47 But what a loyal guy you are. Congratulations. You really want to live like this? And he says, no.
    0:16:51 Everybody else argued with him. You got to live. You got to live. No, I don’t. No, I don’t.
    0:16:57 Why don’t you crawl up on that cross and die with your mother? You go, I don’t think so.
    0:17:07 One of the differentiating characteristics that I appreciate about you, and I can only speak to my
    0:17:12 experience with you, but I’m sure it applies to therapists you’ve trained, is taking a position.
    0:17:21 You’re not playing the neutral mirror with all of your clients, which gets old very quickly, for me at
    0:17:25 least, when I’ve worked with other therapists. When I ask them what they think, and they’re like, well,
    0:17:33 what do you think? And it just becomes this game of echo. Why do you think it is so uncommon to take
    0:17:36 positions, and how can it be effective?
    0:17:43 Oh, my God. We’re taught not to, as therapists. We’re actively taught not to. God forbid you should,
    0:17:49 you know, thou shalt not take sides. If you take a side, particularly if you side with a woman against
    0:17:55 a man, then you have to go to your supervisor and talk about your mother for a while, and then you can
    0:18:02 go back into the therapy. No, no, no, no, no. The idea is that all problems are 50-50, and common sense
    0:18:11 knows that’s just bullshit. Literally, I treated a couple, the guy was an untreated, bipolar, manic
    0:18:18 depressive, alcoholic wager. What was the woman’s quote-unquote contribution? She was there. That
    0:18:23 was her contribution. And this was the feminist critique of family therapy. You don’t say to an
    0:18:30 abused spouse, what’s your 50% of this? I mean, that’s grotesque. So, in RLT, we call it like we see it.
    0:18:38 Tim, you’re a nut. And Mrs. Tim, you’re an even bigger nut, and here’s why. And here’s what I think
    0:18:45 you need to do about it. So, some problems are 40-60. Some problems are 99-1. We call it like we see it.
    0:18:53 So, I want to bring up some other, perhaps, concepts or ways of looking at common problems that I think
    0:18:59 could help people. Could you discuss objectivity battles? Maybe paint a picture of what that looks
    0:19:04 like? And this is something I found personally very helpful, by the way, not just in intimate
    0:19:08 relationships, but in all relationships. So, could you speak to this, please?
    0:19:14 Yeah. I’m glad you said that, because relationships are relationships. We’re doing a corporate piece.
    0:19:21 We’re doing a big thing for the general public. And the same skills in work, with your kids, with your dog.
    0:19:26 Although, most people treat their dogs better than they treat their spouses. But anyway.
    0:19:36 okay. What were we talking about? We’re talking about objectivity battles. So, what does it look like
    0:19:44 to do that the wrong way? Actually, let me go big picture for 30 seconds. The essence of my work,
    0:19:51 the new book, Us, is about correcting what Gregory Bates and the father of family therapy, husband of
    0:19:59 Margaret Mead, called humankind’s epistemological error, philosophical error. And here it is. We stand apart
    0:20:06 from nature, and we control it. We stand apart from nature, that’s individualism. We control it, that’s
    0:20:13 patriarchy. And by the way, control can be one up, that’s male, do what I say, or regulating up,
    0:20:20 one down, that’s traditionally the female, enabling, don’t get daddy off. Both forms of control, all
    0:20:27 bullshit. Nobody controls anything. Instead, we offer a map, and then tools to live it. But here’s the new map.
    0:20:36 You’re not outside of nature, idiot. You’re inside nature, and you depend upon it. Our relationships
    0:20:43 are our biospheres. We breathe them. You’re an ecosystem. You can pollute your biosphere with a
    0:20:49 temper tantrum over here, but your partner will retaliate with cold distance over here. There’s no
    0:20:55 escape. You’re linked. And the idea that you’re not linked is diluted. So, once you wake up
    0:21:04 to the fact that I’m in it, I’m not above it, then all the rules change. Who’s right, who’s wrong,
    0:21:12 who cares? So, objectivity battle. Here’s the bitter pill. Objectivity has no place in personal
    0:21:20 relations. I’m sorry. The relational answer, or ecological answer, there are two ways of saying the
    0:21:24 same thing. The relational answer to who’s right and who’s wrong is who gives a shit.
    0:21:29 What matters is, how are you and I going to work this thing in a way that’s going to work for us?
    0:21:35 And proving who’s right and who’s wrong is not the way to do that. Look, I’ve been married 40 years.
    0:21:43 When my wife and I have a disagreement over accuracy, who remembered it correctly, whose feelings are more
    0:21:49 valid, you know, she’s a very difficult person, Belinda. And she has this nasty way of thinking
    0:21:55 she’s right and I’m wrong. I don’t know why she does that. It doesn’t work. So, let me give you an
    0:22:03 example of the new world. This is a true story. Okay? Totally heteronormative. Her to him, you’re a
    0:22:08 reckless driver. Him to her, you’re overly nervous. How many of us have been through this one?
    0:22:15 And then everybody starts marshalling their evidence and arguing their case. No, you’re nervous. You’re
    0:22:19 nervous about this. You’re nervous. No, no, you’re reckless. You tailgate. Okay, that’s an objectivity.
    0:22:28 Who’s right? Who’s wrong? After one session with me, true story. Her to him, honey, start with that.
    0:22:36 Change the energy. Honey, I know you love me. Right or wrong? Maybe I’m overly nervous or whatever. See,
    0:22:43 she just takes the whole battle off the table by talking subjectively. Maybe I’m overly nervous.
    0:22:49 Nevertheless, when you tailgate and you go switch lanes and you speed up, I get crazy. I get scared.
    0:22:55 Now, when you’re driving on your own, I worry, but it’s your life. When I’m next to you,
    0:23:02 you don’t really want me sitting here being terrified the whole time we’re driving. As a favor to me,
    0:23:11 could you please slow down and drive more conservatively? And him to her, be, be, be. Okay. And he does.
    0:23:19 What might have been a fight that lasted 40 years is done in 15 minutes because it moves out of
    0:23:25 objective. Who’s the authority? Who’s right? Who’s wrong? What’s fair? What’s unfair? And it becomes
    0:23:36 relational. We’re a team. You love me as a favor to me. Could you? Sure. New world. New world and new tools.
    0:23:42 And just to underscore that, I remember hearing you give an example and suppose the overarching point
    0:23:48 that I was going to underscore is there isn’t a threshold past which your objective data wins
    0:23:55 typically, right? So, so if you think, if you think your wife is yelling at a server at a restaurant,
    0:24:00 it doesn’t matter if you have an audiologist sitting right next to you with various types of
    0:24:02 measurement equipment, it’s still not going to work.
    0:24:05 It’s not going to work. It’s not going to work. Yeah.
    0:24:10 I call this applying a scientific method to your relationship, but good luck.
    0:24:17 Yeah. So I’m probably going to do a poor job of prompting this, but I found it so fascinating when
    0:24:23 when I heard you present it once. And that was in effect, the same way that people sometimes
    0:24:28 escalate problems where they say, dah, dah, dah, dah, then you always do this. And it’s reflective
    0:24:32 of this character flaw, blah, blah, blah, blah, blah, blah. And you could lay it out much more eloquently
    0:24:38 than I could is the same way that you can deescalate something. If you apologize for it,
    0:24:42 if you’re out yourself. Yeah. Could you speak to that? Because I just thought that was such a
    0:24:46 brilliant turnaround technique when I heard it, that it’s stuck with me ever since.
    0:24:54 Yeah. This is a step in the critical process of repair. And either in this one or you invite me
    0:25:00 back, I would love to lay out some skills. You know, we did the losing strategy. I want to do some
    0:25:09 of the winning. And here’s a skill that’s part of repair. First of all, look, all of us, when someone
    0:25:16 we care about confronts us with something difficult, we move into two orientations.
    0:25:21 The first is objective reality. Well, that’s true. That’s not true. That’s accurate. That’s not. Well,
    0:25:26 you got to understand that. And then we argue. In our heads, it’s not out of our mouths. We don’t
    0:25:33 listen. We rebut. And then the second orientation we all go to is ourselves. I can’t believe I have to
    0:25:39 put up with this crap. Belinda, I was just on the road telling thousands of people how to love each
    0:25:47 other. And I come home and you, this is, okay. Let go of objective reality. Let go of you and take a
    0:25:56 breath. And I want everybody to write this one down. Enter into compassionate curiosity about your
    0:26:02 partner’s subjective experience. Let me say it again. Compassionate curiosity about your partner’s
    0:26:09 subjective experience. They’re nuts. Okay. But find out what kind of nut they are. That feels bad,
    0:26:16 honey. Help me understand. Who sounds like that? But that makes peace. And then when they tell you,
    0:26:23 you did this, you did this, you did this, acknowledge it. Don’t deny it. Don’t minimize it. Don’t
    0:26:29 rational. Yeah, but that’s not an apology. Yeah, but I did it. Land on it. And if you really want to
    0:26:34 get slick, here’s the deal. Ready? This is the advanced course. You went right to the PhD, Tim.
    0:26:44 Here’s what I want you to notice. Generally speaking, functional moves in a relationship are moves that
    0:26:52 empower your partner to come through for you. Nobody gets this. Functional moves in a car make the car go.
    0:26:58 Dysfunctional moves stop it. Functional moves in a relationship empower the other guy to give you
    0:27:04 what you want. Dysfunctional moves render them helpless. So what we do, because we’re trying to
    0:27:10 get heard, is we go, you did this, and last week you did that, and 10 years ago you did that, and you
    0:27:18 always, and you never. The normal escalation is from this moment to trend to character. And I teach
    0:27:24 people to stay particular and not do that. Because every move up that ladder renders the person you’re
    0:27:29 speaking to are more helpless. And they’re either just going to get mad or leave. You did it, you
    0:27:36 always, you never, you are a, you’re a slob. Okay. All right. So stay particular if you’re the disgruntled
    0:27:45 one. But if you’ve been confronted, B is, yes, I did it. Here’s an A. You walk up the same ladder I’m
    0:27:50 telling you not to do as the disgruntled one. I did it. It’s not the first time I’ve done it.
    0:27:56 Tay, the kids and I were waiting for you. You knew dinner was at 7. You come waltzing in at 7.45. You
    0:28:05 don’t call. You don’t text. It was really rude. You’re right. I did that. And I can be late. It’s
    0:28:10 an issue. We know that. And when I do that, I’m being thoughtless. I get caught up in the moment,
    0:28:18 and I stop thinking about the impact I’m having. And that’s really kind of selfish of me. I do have
    0:28:26 some selfish tendencies. I’m working on it. Holy shit. Now that’s an apology. So if your partner
    0:28:34 outs you, you did it before, you often do it, you never, you always, it’s terrible. But if you out you,
    0:28:40 oh my God, your partner’s going, wow, there’s hope. This is great. It’s a funny thing.
    0:28:46 Yeah. It makes me think of, I think it was Hurt Locker and the bomb defusing. It’s just like,
    0:28:52 you know, it’s like, wow, nice job. Nice job with the defusing. And then of course,
    0:28:56 ultimately you should be working on this issue that you say you’re going to work on or pay attention
    0:29:04 to. Tell me if this is geotechnical bullshit. I’m sorry, but I have another story. One of my clients
    0:29:10 told me this is true story. He said, on his wedding day, and I say this, no offense, but particularly
    0:29:16 for men, on his wedding day, his father-in-law said, let’s go for a walk. Okay. He said, son,
    0:29:22 I got two things for you to master. You master just these two things. Your marriage is going to be
    0:29:28 great. He said, okay, pops, I’ll buy it. What you got? He goes, you’re really sorry, and you’re going to
    0:29:42 work on it. Yeah. I imagine that that’ll give you a lot of payoff over a lot of miles. What is another
    0:29:49 term that I’d never heard before being exposed to your work? Normal marital hatred. I got this from
    0:29:55 Ed Tronick, infant observational researcher. Ed, along with Barry Braslington, was the first generation,
    0:30:03 you know, since Freud, what we said about child development all came from listening to adults.
    0:30:08 We didn’t watch any kids, and he was one of the first people to actually plunk a video camera in
    0:30:12 front of mothers and infants, and then fathers and infants, and actually look at what happens.
    0:30:19 And what he came up with, I borrowed, and it’s central to RLT, which is, the essential rhythm of all
    0:30:27 relationships is harmony, disharmony, and repair. Closeness, disruption, and a return to closeness.
    0:30:33 That’s where the skills come in, how to move from disruption to repair. Our culture doesn’t teach
    0:30:39 it. Our culture doesn’t even acknowledge a good relationship is all harmony, just like a good
    0:30:46 body is yours. A good body is like a 20-year-old’s body. A good sex life is like, you know, what you
    0:30:53 had when you were two weeks into the relationship. No, all harmony is bullshit. Bullshit. One of the
    0:30:58 things I like about you, Tim, is you tell the truth. You know what? You go to a cocktail party,
    0:31:05 and you go, oh, there’s Harry and Shirley. They’re in their 80s. They still have sex. They love each
    0:31:10 other. One of these days, I like to go to a cocktail party in here. There’s Harry and Shirley.
    0:31:17 They actually split up for a year. He fell in love with another woman. He couldn’t take it because she
    0:31:22 was such a drunk, but then she got into AA and got sober, and the two of them are really doing reasonably
    0:31:30 well. Aren’t they cute? Just once I’d like to hear that. So we don’t deal with reality. You know,
    0:31:39 the father of couples therapy back in the 50s said the day you turned to the person who was next to you,
    0:31:47 it was assumed it was your marriage, and you’d say, this is a mistake. I’ve been had. This is not the
    0:31:53 person I fell in love with. That said, Framo, is the first day of your real marriage. So here’s what
    0:32:02 I want to say about disharmony. You ready? It hurts. It’s dark. You can really, really feel like,
    0:32:09 what the hell did I get myself into? This is such a disappointment. And guess what? Your partner’s
    0:32:16 probably feeling that about you, too. So I talk about normal marital hatred when you’re in that dark
    0:32:24 face. You hate your partner. That’s okay. Don’t kill yourself or her. That’s okay. I’ll teach you
    0:32:30 how to get through it, but it’s part of the deal for many of us. And here’s what I like to say.
    0:32:35 I’ve been going around the world talking about normal marital hatred for, oh my God, what, 30 years.
    0:32:40 This is true. Not one person has ever come backstage and said, Terry, what do you mean by that?
    0:32:49 It’s okay, kids. Don’t sweat it. You can get through it. It’s normal. Relax.
    0:32:56 Just a quick thanks to one of our sponsors, and we’ll be right back to the show.
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    0:34:24 What are some of the first steps or tools that you would recommend to someone listening
    0:34:32 who agrees with what you’re saying, but has had no models for repair, has never learned how to
    0:34:38 use any type of approach for repair? And this is something that your direct help and then also your
    0:34:42 books have really helped me with because I did not grow up in a household with repair, right? It was
    0:34:47 basically one person screams, then the other person goes to fix, which they don’t really want to do,
    0:34:55 but it’s their attempt to basically quell the disaster and fury. And that’s it. Then everybody’s
    0:35:00 kind of upset and it never gets addressed. That was the model growing up. What do you suggest to people
    0:35:02 who want to start with repair?
    0:35:08 You know, of course, I’m tempted to say, so are you a screamer or a fixer? But I won’t. I’ll leave
    0:35:08 that alone.
    0:35:11 I’m a fixer. I’m not a screamer.
    0:35:18 Oh, okay. Lucky for your partner. But the problem is the resentment that builds up.
    0:35:19 Yeah, exactly.
    0:35:19 Yeah.
    0:35:26 Yeah. Okay. So repair. First of all, here’s, I like to say I have a number of bitter pills to swallow,
    0:35:32 but if you swallow them, things will be a lot better in your life. And here’s one of them.
    0:35:41 Repair is a one-way street. Everybody gets that wrong. It’s not a dialogue. It’s not, well, these are your
    0:35:48 issues with me. Well, these are my issues with you. No. You have your turn, but not then. Take turns.
    0:35:55 So if you have a disgruntled partner, you are at their service. That’s the first thing to master.
    0:36:01 You know, I like to say, Tim, you’re at the customer service window. Somebody comes to customer service
    0:36:05 window and says, my microwave doesn’t work. They don’t want to hear you say, well, my toaster doesn’t
    0:36:11 work. They don’t want your excuses. Fix the goddamn microwave. Tend to your partner and bring them back
    0:36:17 into repair with you. Tend to them. Put yourself aside and tend to them. What does that look like?
    0:36:28 Two things. First, do I get it? Listen. Don’t argue. Don’t rebut. Empty the well. I’m sorry you
    0:36:33 feel bad. That’s beautiful. Compassion. I’m sorry you feel bad. I love you. I don’t want you to feel
    0:36:39 bad. Help me understand. What feels bad? What’s it like for you? Okay. And then you reflect. This is what
    0:36:48 I hear you say. Did I get it? Yeah. Good enough. Good. Two, is there something I could say or do
    0:36:56 right now that would be helpful? What would you like? Who says that? And then if it’s anything
    0:37:02 short of jumping off the Brooklyn Bridge, give it to them. Be generous. Those are the basics. I could be
    0:37:10 more specific. Let me ask you a follow-up which is related to this. When someone is attempting to do
    0:37:18 this but they’re having trouble biting their tongue because you ask what’s upsetting someone or you ask
    0:37:24 them to describe their feelings and they say, well, when you did this, this, and this, and you disagree
    0:37:29 with their assessment of reality. We already talked about where objective reality doesn’t exist. But
    0:37:36 nonetheless, it could trigger visceral response. What is your advice to people who struggle with
    0:37:40 that? Where it’s like, that isn’t a reflection of reality. Come on. And they want to rebut, but
    0:37:45 they’re not supposed to. How would you suggest they table it? What should they say to themselves? Or do
    0:37:51 you have any other pieces of advice? Well, we both know you’re a nut. Let’s investigate exactly what
    0:37:57 kind of nut you are. Let’s get curious. And actually, let’s get compassion. One of the things I say is
    0:38:04 no one’s a nut to themselves. You know, the paranoid who’s crouched under the desk because the Russians
    0:38:12 have put germs in the ventilating system knows that we’re all going to die. And if you knew that there
    0:38:18 were germs, you’d be under there with them. No one doesn’t make sense to themselves. They don’t make sense
    0:38:26 sense to you. So let go of you and see if you can enter into the world of the person. When you show up
    0:38:32 to our interview with a t-shirt, these are the rules of speaking. I make up. We teach people to say what I
    0:38:39 make up is. No objective reality. What I make up is, you have a very casual feeling about this interview.
    0:38:44 Don’t you know that you’re talking to the great Terry Reel? I’ve had a little formality. And I feel
    0:38:50 really insulted. All right, you’re sitting there going, fuck you. Give me a break. If we were partners,
    0:38:57 you would take a breath and you would go, okay, help me understand. What is it about the t-shirt that
    0:39:03 was so upsetting to you? And then, okay, so you think it was disrespectful. Did I get that right?
    0:39:08 It’s like, I don’t, you’re a nut. I know that Russians didn’t put germs in the ventilating
    0:39:13 system, but I want to understand you. Look, I’m sorry that hurt your feelings. I didn’t mean to be
    0:39:21 overly informal. And then if you really want an A plus, this is really parking your ego at the door.
    0:39:28 I can understand how you might feel like that. And really what it is, is I can understand
    0:39:34 praying, thinking the nutty things you think, if you think that way, that you would feel like that.
    0:39:39 So give it to them. Be generous. I can understand how you might feel like that. Is there something
    0:39:41 I could say or do that would help you feel better?
    0:39:48 Got it. All right. Very helpful. I wanted to shift gears just a little bit. And we can go
    0:39:53 in a lot of different directions. We can also come back to repair because, as you said already,
    0:40:01 I mean, this is practically universally neglected in terms of any type of education that people tend
    0:40:08 to receive, but we’ll park that for a second. I wanted to know what types of deal breakers exist
    0:40:16 when you work with clients. And that could include addictions, psychiatric conditions, et cetera. But I
    0:40:21 wanted you to maybe run us through what that list looks like, because I might want to double click on a
    0:40:27 few of them. So if you go to my website, and I’m supposed to put in a plug for social media,
    0:40:30 you can follow me. May I say how?
    0:40:30 Of course.
    0:40:42 Let me get it right. You can follow me at all socials at capital R real, capital T Terry, capital R real.
    0:40:51 So at real Terry real, or you can go to my website, Terry real.com. Anyway, so I have an article about
    0:40:59 this. Should I stay or should I go? And the tool I use is what I call a relational reckoning. And it’s
    0:41:06 a question you ask yourself. Here’s the question. Am I getting enough in this relationship to make
    0:41:15 grieving what I’m not getting worth my while? Let me say that again. Am I getting enough in this
    0:41:24 relationship to make the pain of what’s missing? Okay with me? And if the answer is yes, it is okay,
    0:41:31 then stop whining and embrace what’s good. You know, work the change to get more, but embrace what’s good
    0:41:37 and stop walking around like a big angry victim. If the answer is no, it’s not enough, then do something
    0:41:44 about it. Lean in and fight. And if it doesn’t work, drag your partner to hopefully an RLT therapist,
    0:41:50 they’re the ones I believe in, and get an ally and get some help. And if that doesn’t work, you’re done.
    0:41:57 So, okay. So in answering the question, what’s a deal breaker? Let me be clear. Deal breakers come
    0:42:04 only after you’ve dragged your partner to a couple’s therapist and one that actually helps. And you know,
    0:42:10 you’ve heard me say, I don’t think most do, but get one that will side with you and be an ally and take
    0:42:18 that person on. Okay. Deal breakers. Basically, do they want to work or not? If you want to work and they
    0:42:27 don’t, you could be done. And that could be an addiction, could be sexual acting out, could be anger, could be
    0:42:34 lying, could be withholding and passive aggression. But if you’re not getting what you want, and the truth of the
    0:42:41 matter is, your partner isn’t going to do the work of giving you more of what you want, you’re done.
    0:42:48 And there are a lot of variations on that. Obviously, if somebody’s got an active addiction and they don’t
    0:42:55 want to work on it, I would not. And people do. People go to Al-Anon and manage, but I’d prefer you
    0:43:03 break up. If somebody’s a rager or mistreating you, if they violate contracts, particularly monogamy,
    0:43:11 if they’re chronic liars, and if they have an untreated psychiatric condition, anxiety, depression.
    0:43:17 And then, this is interesting, and I would really not trust yourself. I would only trust a professional.
    0:43:28 If there’s a massive difference in the maturity level of the two people, the evolution of the two people,
    0:43:38 the immaturity of the unevolved one will start to feel too painful to the more mature one, and they
    0:43:40 should leave and find a different partner.
    0:43:46 So, when you… I guess a few questions related to everything you just said. The first is,
    0:43:54 I have to imagine that in many instances, it’s one partner who not necessarily drags the other person,
    0:43:59 but convinces them to do therapy. They’re not equally enthusiastic about perhaps being in front
    0:44:07 of the therapist. So, I would imagine there’s a grace period of sorts to enlist the other person.
    0:44:18 So, how do you do that if one person is more resistant or stoic, and the other person is
    0:44:22 the one who’s more enthused, who sort of initiated that first session?
    0:44:29 It’s sort of carrot and stick. I talk about leverage, negative and positive leverage.
    0:44:35 Tim, your partner is saying to you this, this, and this. She’s pretty fed up. Are you fed up,
    0:44:43 partner of Tim? Yeah, I’m fed up. How fed up are you exactly? Do you believe her? Why should he
    0:44:49 believe you? And what I’m doing is I’m amplifying the negative consequences. They’re there, but you’re
    0:44:55 not looking at them. So, my first move is to empower your partner to be firm and speak up to you,
    0:45:01 and I use that as leverage to get your interest. So, this is the negative thing that I can help you
    0:45:08 avoid. And here’s the positive thing I can deliver. Would you like a happier, warmer, sexier partner?
    0:45:15 Okay. And if you have kids, this is a big one. Hey, Tim, what kind of father did you have?
    0:45:24 What kind of father do you want to be? I got bad and good news. If you don’t do this work,
    0:45:32 you’re going to do some version of what got done to you to them. You want to do that? Would you like
    0:45:38 to be a better father than the one you grew up with? Okay, well, you got to let me help you. And a lot
    0:45:44 of particularly men who won’t do, it’s hard work, this work. They won’t do it for themselves. They won’t
    0:45:52 do it for their witty wives. They will do it to spare their children. So, I get buy-in. And it’s a
    0:45:57 combination of, this is what’s going to happen to you if you don’t change. And this is what could
    0:46:02 happen for you if you do. Here’s the consequence. Here’s the reward.
    0:46:08 And when you’re talking about deal breakers, could you just clarify in what sense they are deal
    0:46:13 breakers? Does it mean that you will not work with them as clients until they address one of those
    0:46:19 deal breakers? For instance, they have addiction to alcohol or gambling or whatever it might be.
    0:46:23 I found it interesting that you mentioned the anxiety and depression because one of the topics
    0:46:31 I wanted to talk to you about is male depression. And I guess I’m curious if you work with some of
    0:46:37 those in tandem or if people are kind of left to their own devices to figure it out.
    0:46:44 never, never do that. I never confront somebody and then let them swing in the wind. I’m always right
    0:46:50 next to you telling you, okay, this is what you’re doing that ain’t working. Let me take your hand and
    0:46:55 teach you what does work. And that’s different than a lot of other therapies. We get, roll up our sleeves
    0:47:03 and get granular. Tim, this isn’t you. I’m just, Tim, do you notice that your face is kind of frozen when
    0:47:08 you talk and you’re speaking a monotone and your wife is out of her mind right now because nobody’s
    0:47:13 ever said this to you, but she, she’s bored as hell next to you. Look, this is what I want you to do as
    0:47:18 we learn to, we learn for you to start speaking about your feelings. I want you to go like this with your
    0:47:26 face. Animate it. I want, yeah. Let me see a little oomph here. I mean, that’s what I call micro-coaching.
    0:47:32 And we roll up our sleeves and get right next to you and teach you how to do it better. We call them
    0:47:42 preconditions. Addiction, acting out, psychiatric conditions. Acting out either violence or sexual acting out.
    0:47:49 We will not take couples if there’s domestic violence. You go off to a safety program. You go
    0:47:54 off to a perpetrator program. I don’t ask people to tell the truth to power if it’s dangerous.
    0:48:02 You know, safety for, about the others, sexual acting out, addictions, psychiatric disorders.
    0:48:09 RLT therapists will meet with the couple, but only to talk about the issues. What are you going to do
    0:48:15 about your depression? What are you going to do about your womanizing? How are we going to settle
    0:48:23 this? The idea is it would be bullshit for me to pretend that I can help you and your partner get
    0:48:30 closer while you’re still engaged in this stuff. So sobriety first. I will meet with the couple,
    0:48:36 but to deal with what you’re not dealing with. Then we can work on your relationship.
    0:48:43 So let’s double click on your first book. I don’t want to talk about it because I know
    0:48:50 Peter Atiyah, who’s an old friend of mine, of course, very well-known doc these days is a huge
    0:48:57 fan of this book. I have not yet read it. I apologize for that, but I would love for you to perhaps
    0:49:04 describe what people get wrong about male depression, or we could dive directly into covert depression,
    0:49:10 because I’m wondering how many of these preconditions might be explained by depression as
    0:49:13 opposed to being separate problems.
    0:49:18 First of all, for those who haven’t, please read Peter’s book, Outlive. It’s great. In the last
    0:49:25 chapter, it was about his work with me and Esther Perel, about his own psychological work. And also,
    0:49:29 if I may, Peter had a podcast that we did together, and he talked about his work with me. It was very
    0:49:37 moving. So look those two things up. Male depression. When I wrote that book, it’s 30 years old. It’s
    0:49:43 selling as well as my new books, by the way. It’s really been a keeper. Depression was seen as a
    0:49:51 woman’s disease, and I argued against that. And what I said is that a lot of men have the same kind of
    0:49:58 depression that we normally think of. I call it overt depression. But a lot of men, unlike women,
    0:50:06 have what I call covert depression. You don’t see the depression. You see what the man is doing to
    0:50:13 defend against the depression. And many of the problems we think of as typically male may be fueled
    0:50:23 by depression. So self-medication, rage, philandering, radical withdrawal, all of these may be symptom of
    0:50:29 an underlying depression. A lucky guy gets what we call a dual diagnosis. You’re, you know,
    0:50:34 forgive me, I can’t be, you know the joke. You’re terminal, I want a second opinion. Okay,
    0:50:43 you’re ugly. It’s like, it’s like, okay, the bad news is you’re addicted. And the worst news is
    0:50:48 underneath the addiction, you’ve got a depression. Lucky guy gets a dual diagnosis. Unlucky guy gets
    0:50:54 one or the other. If you stumble into an addictions person, they’ll clean up your addiction, but they
    0:50:57 won’t deal with them. If you go to a psychiatrist, they’ll give you a mass period of depression,
    0:51:01 but you’re drinking like a fish. First, you have to deal with the defenses.
    0:51:09 When they settle down and move into some level of sobriety, then the underlying depression comes
    0:51:15 to, you don’t even have to go after it. It comes up. I say the cure for a covert depression is an
    0:51:22 overt depression. And once the pain comes up, you deal with it. But I think part of the reason why
    0:51:29 that book has lasted for 30 years is there’s a third piece, which is not only do men express depression
    0:51:37 differently, but the ideology is different. Girls and women get depressed because they famously lose their voices
    0:51:48 and blame themselves and turn inward. Boys and men get depressed because of what I call normal boyhood trauma
    0:51:59 under patriarchy. We are taught at 3, 4, or 5 years old to deny our vulnerability, to disconnect from our feelings,
    0:52:08 to disconnect from others, all in the name of autonomy. We cut off half of our humanity.
    0:52:15 The feelings, the vulnerability connection, really in some ways the most rich, nourishing parts of what
    0:52:22 it means to be a human. And that cut off, which is imposed on boys, I have story after story,
    0:52:35 that cut off is traumatic. And it also renders you isolated and lonely. So there’s a lot of trauma.
    0:52:42 That trauma becomes depression. That depression becomes acting out of self-medication. And if you
    0:52:50 really want to heal someone, you hit all three layers. First, the defenses, then the depression,
    0:52:59 then the childhood trauma. How do you think about teasing out when, for instance, addiction is
    0:53:07 paired with underlying depression, maybe downstream of it versus independent? Because I suppose there’s
    0:53:13 a risk of asking a barber if you need a haircut in the sense you go to the surgeon, they tell you you
    0:53:18 need surgery. You go to the fill in the blank, right? They tell you that you need whatever their
    0:53:23 specialty happens to be. Just like you mentioned with getting the single diagnosis versus the dual
    0:53:30 diagnosis. So how do you determine if something is actually paired with underlying depression, since
    0:53:34 that’s the sort of example we’re talking about in men, versus independent?
    0:53:39 It’s really simple. When the person starts to get sober, do they get depressed?
    0:53:44 And the depression that they get looks just like psychiatric depression.
    0:53:48 I see what you’re saying. So if they’re a workaholic and they pair that down, does the
    0:53:52 depression then have room to breathe and express itself, basically, when the coping mechanism is
    0:53:55 removed in some capacity?
    0:54:00 Yeah. As opposed to you remove the coping mechanism and, oh my God, I’m so much better.
    0:54:16 But 99 out of 100, you go from sobriety to trauma. You have to deal with the underlying trauma. My great
    0:54:24 mentor, Pia Melody, a great legend in the 12-step community, ran the meadows for 70 years. First,
    0:54:31 the addiction, then the personality issues, and then underlying childhood trauma. If you don’t deal
    0:54:35 with the underlying trauma, it’s going to be hard for that person to stay sober.
    0:54:45 What type of approaches or modalities do you favor for working with trauma when you get to that layer?
    0:54:51 We like to do trauma work with your partner sitting next to you, and we’re unique in that.
    0:54:56 And I’ve got to tell you, I’ve argued against what I call toxic individualism in this culture,
    0:55:04 and psychotherapy is up to its eyeballs in supporting individualism and supporting patriarchy.
    0:55:09 I want to ask you about this word, patriarchy, because you have so many messages that I think
    0:55:17 I want to convey to not just a male audience, but I have a very large male audience, and I feel like
    0:55:24 patriarchy can be a very loaded term, and that there are matriarchal or matrilineal,
    0:55:29 there are patrilineal societies, both of which function pretty well. And I’m just wondering how
    0:55:36 you think about using versus not using that term, because I feel like there’s a risk that you might
    0:55:41 turn off men who actually need to hear a lot of what you have to say. How do you think about that?
    0:55:48 It is what it is. So let me talk about what I mean, and then we can talk about the marketing of it.
    0:55:53 I make a decision between what I call political patriarchy and psychological patriarchy.
    0:56:00 And political patriarchy is the oppression of women by men. It’s all over the globe, and
    0:56:09 you know, it’s deadly in some cultures. It’s a very real thing. Psychological patriarchy is basically
    0:56:17 traditional masculinity writ large. Oh, double back. But psychological patriarchy, traditional
    0:56:29 masculinity, guys, listen up, is a system that does damage to everybody. Everybody. And does deep,
    0:56:36 deep, deep damage to our relationships. What do I mean by that? Let me just take traditional
    0:56:43 masculinity. The essence of traditional masculinity under patriarchy, the overarching system, is
    0:56:50 invulnerability. The more invulnerable you are, the more manly you are, the more vulnerable you are,
    0:56:56 the more girly you are, and that is not a good thing. And of course, we both know there’s been a huge
    0:57:03 resurgence. You know, a backlash. Don’t tell us we’re bad people. I’m not talking about not being
    0:57:10 powerful. I’m talking about not being dominant. There’s a difference. Rhianne Eisler talks about
    0:57:17 power over versus power with. I want men to be powerful. I also want women to be powerful. I want
    0:57:24 all of us to be whole. And what patriarchy does is what Carol Gilligan calls the binary. These human
    0:57:33 qualities are feminine. A good man has none of them. These human qualities are masculine. A good woman has
    0:57:38 none of them. And it’s what Olga Silverstein called the halving process. You take a whole human being,
    0:57:47 you draw a line down the middle, half of humanity say goodbye to. That is not healthy. That’s not good
    0:57:54 for anybody. So vulnerability, for example, what we do, the way we quote-unquote turn boys into men
    0:58:00 under patriarchy is through disconnection. We teach them to disconnect from their feelings.
    0:58:05 There’s hard research. Three, four, five. Little boys have more feelings than little girls,
    0:58:10 actually. They’re more sensitive. But by three, four, five, they know better than to open their
    0:58:18 mouths and say anything. They’ve read the code. So no vulnerability, no emotion, not too connected to
    0:58:24 others. You’re independent. Great. Here’s what I say. I would say it to you if you showed up in my office.
    0:58:31 Tim, the things you learned as a boy about what makes a good man are the very qualities that will
    0:58:34 ensure that by today’s standards, you’ll be seen as a lousy husband.
    0:58:44 Across the board, I’ll just deal with heterosexuals for a moment. Women want men’s hearts. They want
    0:58:51 connection. Tell me what the fuck you’re feeling. Open your mouth and share with me. When I come to
    0:58:59 you with a feeling, be compassionate and not dismissive. Well, guess what? All of that goes against what was
    0:59:06 imposed on you as a boy about how to handle yourself as a man. But one of the things I say is moving men,
    0:59:14 women, non-binary folk into true intimacy is synonymous with moving them beyond traditional gender roles,
    0:59:21 beyond patriarchy. Men have to move into vulnerability and open their hearts. Women have to move into
    0:59:30 assertion with love, not with harshness, but with love. And doing that on both sides moves beyond
    0:59:34 anything that this culture teaches us. It’s pioneer work.
    0:59:39 All right. Thank you for unpacking that. We might come back to it. I’m happy to talk about that more.
    0:59:42 I have follow-up questions, but I don’t want to take us off track with the trauma question,
    0:59:49 because you were talking about one of the defining and unusual characteristics by conventional therapy
    0:59:57 standards is that RLT does trauma work with the partner present. That’s where I then took us on a
    1:00:02 side quest with the question about patriarchy. You know, as a relational therapist who argues against
    1:00:09 exaggerated individualism, look, here’s the thing. We’ve never wanted more from our relationships than we do
    1:00:14 right now. It’s historically new. We don’t think historically, so we don’t get this. But
    1:00:22 our parents, grandparents, a companionable marriage was plenty good enough. But we want more. We want
    1:00:27 real intimacy and sustaining. We want to hold hands, walk on the beach, have heart-to-hearts, have great
    1:00:35 sex in our 60s and 70s. I mean, we want to be lifelong lovers. This is new. Marriage was never built for that.
    1:00:41 Go into Western literature and find me a passion at marriage. All passion is adulterous.
    1:00:42 It’s new.
    1:00:49 Yeah, it’s new. But we live in an anti-relational culture. That’s patriarchy. We live in a culture
    1:00:59 that’s about up, down, wind, lose, right, wrong, no. We have to wake up to ecological wisdom. We’re a team.
    1:01:06 We’re in this together. What do you need, honey? It’s in my interest to keep you happy. That’s the
    1:01:12 new world order. And, you know, not to disarm man, but I do get these big burly guys, and they say,
    1:01:18 why should I have to work so hard to please my wife? And I go, knock, knock. You live with her.
    1:01:27 It’s in your interest. That’s what I teach people. It’s in your interest to learn how to do this stuff.
    1:01:33 And also, I would just say, for clarification, that you mean to keep someone happy, but in a
    1:01:38 interdependent, not codependent way, right? Because it’s easy to go into that fixing mode,
    1:01:41 and people think they’re making someone happy.
    1:01:45 You’re right. And I didn’t say, it’s in your interest to make them happy.
    1:01:48 What I really say is, it’s in your interest to take care of your biosphere.
    1:01:55 If you ride in the one-up, at some point we should talk about this. If you’re more in the one-up,
    1:02:03 and you’re more entitled, demanding, dominant, you don’t listen, you got to come down off your high
    1:02:09 horse. If you ride in the one-down, like a fixer, oh my God, oh my God, my partner’s upset,
    1:02:15 codependent. You need to take a breath. What your biosphere needs is for you to be assertive
    1:02:24 and be more conflictual and fight a little more. Stand up for yourself. So you have to correct what’s
    1:02:31 off. It’s not one-size-fits-all. It’s what’s off for you. If you’re one-up, come down. If you’re one-down,
    1:02:38 like a fixer, then assert yourself and take some risks. But both are vulnerability. When we think of
    1:02:43 vulnerability, we think of sensitivity. But for a fixer like you, standing up for yourself, and oh my
    1:02:51 God, they may get mad at me, that’s vulnerability for you. So what does my biosphere need? You know,
    1:02:58 Carol Gilligan says, there can be no voice without relationship. So come down off your high horse if
    1:03:05 you’re dominant. There can be no relationship without voice. So I would work with someone like you, and I
    1:03:12 would have you, okay, I want you to identify what you’re feeling. I want you to identify what you want
    1:03:18 and need right now. Don’t worry about pleasing them. What does Tim want? And I want to teach you how to
    1:03:25 articulate that in a way that might get listened to. May I hypothesize about you?
    1:03:26 Sure. Go for it.
    1:03:31 This could be wrong, but here we go. What I make up, as we say. So you have this dominant,
    1:03:33 I’m assuming, father.
    1:03:33 Yeah, his father.
    1:03:40 And this codependent, unhappy mother. This is what I call the unholy triad of patriarchy.
    1:03:46 You wonder why so many men are love avoidant or avoiders. Well, here’s why. You have an
    1:03:52 irresponsible or shut down father. You have an unhappy mother. You have, and I guarantee this
    1:04:01 was you, a sweet, sensitive, big-hearted young boy. The mother doesn’t have to do a thing to
    1:04:07 enmesh him, to use him. That boy looks at his unhappy mother and says, what can I do to make
    1:04:13 her happy? And he lets go of what he wants and needs and becomes her caretaker emotionally.
    1:04:20 Grows up, and his template for relationship is, I’m a caretaker. I’m a fixer. I got to take care
    1:04:27 of them. My needs, nobody gives a shit. So what that breeds, maybe you, maybe not, is what we call
    1:04:33 love avoidant. You live behind walls. Because relationships mean I surrender my, you know,
    1:04:39 my needs and caretake them. I’m a human, so I need relationships. I pull them in. But once they’re in,
    1:04:45 I got to keep them at arm’s length or they’ll eat me alive. So you live behind walls to protect
    1:04:48 yourself. That’s that adaptive child. How am I doing?
    1:04:56 I mean, you’re 100% spot on. I think at the very end, I had a question in my mind as to
    1:05:01 whether I have those types of walls, because I don’t know what they might look like.
    1:05:05 So perhaps, could you give me an example of what those might look like? And then I could tell you.
    1:05:11 How good are you at identifying what you want in a relationship and assertively going after it?
    1:05:17 I’d say pretty good at identifying. Could be a lot better at proactively going after it
    1:05:21 and requesting it. Tend to be very indirect. That would be accurate to say for sure.
    1:05:27 Yeah. And the cost of that indirectness is you don’t get your needs met, and then resentment grows,
    1:05:31 and then whatever. So I have eight million sayings in my mind.
    1:05:34 Make him progress. Make him progress. I’ve improved a lot.
    1:05:44 I can feel that, by the way. I can feel that. I would teach you, the cure for love avoidance is
    1:05:51 negotiation. I would teach you to identify what you want and lean in and have the daring break the rules
    1:05:57 and say, hey, you know what? I don’t want to eat Indian tonight. I want to eat Japanese.
    1:06:03 And the last two nights, we ate what you wanted, and tonight we’re doing Japanese.
    1:06:06 Well, I don’t like that, Tim. Well, okay.
    1:06:11 And, you know, for you fixers, I say, let the bad thing happen.
    1:06:18 You know, that adaptive child part of you is petrified of conflict. You don’t want to make dad
    1:06:23 angry, and you don’t want to make mom unhappy. You’re a fixer. You’re a good boy, and you want
    1:06:30 to bring peace. Well, this is where trauma enters into our relationship. That adaptive child part of
    1:06:37 you has no model for healthy conflict. It’s either yelling and screaming or giving in.
    1:06:43 And, you know, we children, we look at mom and dad, we go, I’ll be that one. You looked at mom,
    1:06:49 I’ll be that one. I don’t want to be dad. I don’t want to be that aggressive. So you don’t have a
    1:06:55 healthy template for healthy aggression. Didn’t have that model. Yeah. Yeah, me too. I had a violent
    1:07:02 father. I would teach you how to have healthy conflict and feel good about that, but it would be
    1:07:11 very scary initially. So you nailed a couple of things that I want to revisit. So the first,
    1:07:16 and this will come back into the patriarchy thing too, because what you do, Terry, is so powerful and
    1:07:21 so important. I want as many men to listen to it as possible, which is why I’m talking about the
    1:07:26 patriarchy piece. It’s not because I disagree with a lot of what you’re saying, although I do have some
    1:07:32 clarifying questions. So one thing you said is, you hypothesized, right? The story you make up is
    1:07:38 that I was very, very sensitive, or I was a very sensitive young kid, which is true. I was very
    1:07:44 sensitive, much more so than my schoolmates. And then for a host of reasons, really also including
    1:07:51 some pretty terrible childhood abuse, not from my family, ended up trying to, yeah, I’ve written about
    1:07:58 it extensively, but yeah, maybe another time. But the upshot of it is that I turned that off, right?
    1:08:04 Emotions, insensitivity, or reliability. So I completely compartmentalized that, locked it, put it
    1:08:11 away. And that continued to be the case. And I paid a lot for that. There was some upside. There’s some
    1:08:15 upside. I had a very high pain tolerance. I could handle certain things. I could be very aggressive and
    1:08:22 take a lot of shots in the course of doing various things, competitive sports, business, whatever. So
    1:08:27 I had some quote-unquote success from that, but there was a lot of collateral damage. And then around
    1:08:35 2013, for a number of reasons, including a relationship I thought was going to end in marriage and kids
    1:08:45 coming to a halt, decided to reopen the doors and sort of reactivate that sensitivity.
    1:08:49 So that’s been a project for the last 12 years or so.
    1:08:52 Brilliant and courageous, both. Congratulations.
    1:08:59 Thank you. Thank you. And so that’s been an incredibly rewarding and challenging path thus far,
    1:09:05 and it continues. I don’t regret having done that. My question, I suppose, and this might seem a little
    1:09:11 out of left field, is that when you’re talking about men being available to their partners and
    1:09:19 emotionally attuned, and I know I’m using different vocabulary. I agree with all of that. But I suppose
    1:09:27 some people listening might feel like men and women might be positioned as equivalents in a lot of ways,
    1:09:33 sort of emotional doppelgangers. And I’m just wondering if you feel like there are any patterns in terms of
    1:09:38 male and female differences that you spot again and again that don’t need to be fixed, that they’re
    1:09:43 actually just, whether intrinsic or otherwise, sort of differences to embrace. And I’m just curious
    1:09:49 what your thoughts are there. I tend to think there are, but I’m curious what your position is on that.
    1:10:00 I don’t know. Who are we beyond our socialization? I don’t know. What I do know is that the bifurcation
    1:10:06 of men and women under patriarchal culture, which is virtually ubiquitous in the world,
    1:10:17 is so strong. You gave up your sensitivity because your sensitivity was punished. And the playground is the
    1:10:24 greatest enforcer of traditional roles. You learn. Three, four, five-year-old boys learn to keep their
    1:10:31 mouths shut or they’re going to get punished. And for the guys out there, I got to say, for a girl to
    1:10:39 cross into boy land is like, no, she’ll get some shit. For a boy to cross into girl land evokes violence,
    1:10:47 emotional, and I’m sorry, at times, even physical violence. It’s dangerous to break the rules.
    1:10:55 It’s dangerous to stand up for being whole in this culture. And I talked to parents about having their
    1:10:59 boys be literate, gender literate. Can I tell you a story?
    1:11:01 Of course. I love your stories.
    1:11:10 So when my kids were little, I’ve got two kids. One’s a massive jock, Justin, and one is a gay doctor,
    1:11:16 ballet dancer, danced professionally, and he’s got five. Anyway, they were both amazing and very,
    1:11:23 very different kids. And we went off to vacation, like the Dominican Republic, and they had cornrows
    1:11:31 put in their hair. The kids did that. My little one, Alexander, who turned out to grow up to be gay,
    1:11:37 did his whole head in cornrows. And they were like green, no, pink and gold, his favorite color.
    1:11:43 His older brother, Justin, the jock, had a couple of like Keith Richards, cool rock and roll, you know.
    1:11:47 All right, it’s time to go to school. We’re back from vacation.
    1:11:53 Belinda and I sit him down and go, here’s the deal. If you go to school with that in your hair,
    1:11:58 you may get crap from the other kids. If you don’t go to school with that in your hair,
    1:12:03 you may feel like you’ve missed out on expressing yourself. And it could be the kids are going to love
    1:12:09 that stuff in your hair. I don’t know. What do you guys want to do? It’s not my decision, it’s yours.
    1:12:14 And we talked to boys about, do you want to express yourself and deal with the crap you’re
    1:12:21 going to get? Or do you want to comply and deal with the inauthenticity of that? It’s your choice,
    1:12:27 not ours. I don’t make those choices for my boys, but it’s an on-the-table conversation.
    1:12:34 So they’ve all said, sure. And as the older one, Dustin, the Keith Richards, puts his foot in the car,
    1:12:41 goes, I can’t do it. And we wind up cutting his hair. His brother, Mr. Pink and Gold,
    1:12:48 looks like the toast of the town, but it could have gone another way. So I would teach young Tim
    1:12:57 how to negotiate his sensitivities so that when they were welcome, they were overt. And when they were
    1:13:04 unwelcome, you put up a shield of toughness to protect yourself and having some sense of which
    1:13:05 moment is which.
    1:13:11 How did you navigate that with your boys? Like, how did you raise your boys? I’d be so curious to hear
    1:13:20 more about it because there is a time to, it’s not limited to men, of course, or boys, but I think
    1:13:25 there’s a lot of value placed. And I don’t think this is necessarily a bad thing on competition and
    1:13:30 winning and so on and so forth. And I’m just so curious, since you mentioned the jock in particular,
    1:13:34 how did you think about raising those two boys? And did you raise them any differently?
    1:13:41 I did. No, they were both raised similarly to one another, but they’re very different from the
    1:13:47 culture at large. It’s funny, we just had our first relational life therapy annual conference,
    1:13:53 and my sons got on stage with me. And the older one, Justin, the jock, was very funny. He looked at the
    1:14:00 crowd and he said, you know, being the son of two therapists, the way I grew up, you want to talk to
    1:14:07 me about how your nanny had sex with you when you were five or your deepest anxiety, I’m there,
    1:14:13 no problem. It took me into my 20s to learn how to sit on a bar stool, have a beer and talk to guys
    1:14:24 about a game. Nobody’s perfect. You know, the thing is, I want whole people. And going back to people
    1:14:31 may be turned off by what I’m saying, it absolutely kills me when people describe my work as Terry’s
    1:14:41 I’m trying to feminize men. No, I want whole human beings. I want smart, sexy, competent women. I want
    1:14:51 powerful, big-hearted, compassionate men. We don’t need to have ourselves in compliance to the world order.
    1:15:01 We can be whole. And the issue is, whole and adaptable. What is this moment calling for? And
    1:15:03 I got to tell this story. This is one of my favorite stories.
    1:15:04 Please.
    1:15:11 So I had the privilege of going to Maasai land in Tanzania with another family who knew this
    1:15:19 particular compound, these guys, very well. It took 10 hours of driving to get to them. They were
    1:15:25 remote. And this is the real deal. I mean, you know, we’re talking, you know, earlobes down here and
    1:15:29 everybody had, and they have spears and they kill lions. And these are real warriors.
    1:15:37 So I had a men’s group with the elders for four nights running, and we talked about everything.
    1:15:43 So I go like this to them. In the United States, there’s a debate about what makes a good man,
    1:15:49 Marani, warrior, all one word. What makes a good Marani? Some people say a good Marani is sensitive
    1:15:56 and thoughtful and kind. Some people say a good Marani is fierce and tough and no bullshit.
    1:15:59 What do you guys think? Which is it? True story, Tim.
    1:16:05 So this little guy has got to be 4’3 and 1,000 years old, crooks his finger, and he sounds like
    1:16:12 he’s totally pissed at me. And it goes from Maasai to Swahili to English to Swahili. And this is what
    1:16:19 he says. I have no interest in talking to you about what makes a good Marani. I could care less. But I
    1:16:25 will talk to you about what makes a great Marani. He said, when the moment calls for fierceness,
    1:16:31 a good Marani will kill you. Don’t mess with him. I mean, he’ll kill you. When the moment
    1:16:36 calls for a good man calls for tenderness, a good Marani will lay down his sword and shield and be
    1:16:43 sweet like a baby. A great Marani is a man who knows which moment is when.
    1:16:45 That’s good. Yeah, that’s very good.
    1:16:52 I want whole people who can adapt to what’s in front of them. That’s health.
    1:17:04 How did you and your wife think about changing how you would raise your kids from how you were raised?
    1:17:10 How do you think about that? And just be curious to hear you approach that from whatever angle makes
    1:17:10 sense.
    1:17:17 Well, as you probably know, both my wife and I came from terrible trauma, terribly violent families.
    1:17:25 I wouldn’t wish it on anybody. Four books, 40 years. Here’s probably my single most famous quote.
    1:17:29 You know, they say it’s the height of pretension to quote yourself, but I’ll do it.
    1:17:39 Family pathology rolls from generation to generation like a fire in the woods, taking down everything in
    1:17:46 its path until one person in one generation has the courage to turn and face the flames.
    1:17:53 That person brings peace to their ancestors and spares the children that follow.
    1:18:02 Belinda and I made a rock solid commitment that we were not going to leak the kind of reactivity
    1:18:10 and violence that we grew up with on our kids. And we didn’t. We did it on each other. We had a real
    1:18:19 rock’em sock’em marriage for years. We were both fighters, but we spared the children. And they know that.
    1:18:27 And they’re really robust, radiantly healthy boys. I am the son of an angry, depressed father.
    1:18:35 He was the son of an angry, depressed father. I have two boys. Neither of them say that,
    1:18:41 and neither were their children. And that is the greatest achievement of my life.
    1:18:48 I mean, it’s an amazing achievement. And I’d love to get a little more, not microscopic,
    1:18:54 but granular in the sense that a lot of people say they want to change. A lot of people have
    1:18:58 New Year’s resolutions and they say, you know what? I’m not going to be the diabetic my parent
    1:19:03 was because I can fix it. I can change it. And they don’t change. So I’m wondering how,
    1:19:09 especially since you had the rock’em sock’em experience in your marriage, what were the actions
    1:19:18 you took or the strategies you had to check yourselves and ensure that you weren’t letting
    1:19:22 those older inherited behaviors bleed into your parenting?
    1:19:28 Well, first of all, get help. Men don’t get help. In the book one, I said,
    1:19:32 a man is about as likely to get help for depression as he is to ask for directions.
    1:19:39 You know, if you come from a tough background, I say this to the people I work with all the time.
    1:19:48 You can’t come from what you came from and have the happy, healthy family you want without doing
    1:19:53 a shitload of therapy, a shitload of work. Men’s groups, women’s groups, 12-step groups,
    1:19:59 therapy, but therapy that works. But the first thing I want to say is, thank God you don’t have
    1:20:04 to do this on your own because you won’t know what to do. Get help. And get help that helps.
    1:20:12 Years and years of spiritual work. I’ve been meditating over 50 years and all stripe of
    1:20:17 therapy work. There’s a saying, therapists are people who need to be in therapy 40 hours a week.
    1:20:24 I became a professional therapist to heal myself. And then I became a family therapist to learn how to
    1:20:31 have a relationship. I mean, I was so far behind the starting gate. In 12-step, one of these folks say
    1:20:41 is the last phase is gratitude. I was so on the ropes. Unlike a lot of people, if I did my defaults,
    1:20:46 I’d be dead now. That’s true. A lot of my friends that I grew up with are dead. If I did what I learned,
    1:20:57 I’d be dead. I had no choice but to go under or reconfigure myself. And that’s a gift. The same
    1:21:02 with Belinda. And we are. We’re reconstructed human beings. Belinda calls us retreads, you know,
    1:21:09 like a tire. And I love reconstructed human beings. We have a lot of depth. And if I can do it, you can
    1:21:14 do it. There’s a way to do it, no matter where you come from. But you’ve got to be willing to do the
    1:21:16 work. And it’s hard goddamn work.
    1:21:23 What do your group therapy experiences look like? I remember, I don’t think you would mind
    1:21:28 me saying this. I’ll double check with them after we finish recording. But Kevin went through a group,
    1:21:33 I want to say, for lack of a better way to describe it, sort of therapy experience with seven or eight
    1:21:38 people. He didn’t tell me anything. Men. Men. And he didn’t tell me anything about the content,
    1:21:43 of course. But it had a really big impact on him. And I’m curious what the format was,
    1:21:47 what the rules looked like for a men’s group like that.
    1:21:52 We start off with check-ins. How’s everybody doing? What’s on your mind?
    1:22:02 And then either we move into a theme that emerges. So my practice is 10 full-pay people and four pro
    1:22:09 bono at any given time. And the 10 who pay, they tend to be high rollers. So here’s a group of some of
    1:22:17 the bigger mover and shaker guys in the world right now. We had a hilarious time talking for two hours
    1:22:24 about how we were all petrified of our wives. So sometimes a theme will emerge. Fathers, anger,
    1:22:33 self-medication, being afraid of our wife. And or as the check-in evolves, one person will like pop.
    1:22:44 And I’ll go, Dave, do trauma work with you. We’re not going to do it. Just go around anyway. But if
    1:22:50 you were in the group, at some point, I would say, I want to go back to that little boy who learned how
    1:22:58 to be a fixer. How old were you when you first adopted that? Four or five is whatever it was. Close your
    1:23:06 eyes, go into your body. Find that four-year-old boy. Ask him to come out and sit in a chair facing
    1:23:12 you. What’s he look like? How do you feel toward him? What do you want to say to him? What does he need to
    1:23:17 hear from you? What’s it like for him? How does he respond to what you just said? And I get into a dialogue
    1:23:26 between you and this little boy. Of course, it’s very emotional. And it ends always with you saying to that
    1:23:36 little part of you, I’m here now. I can take care of you. Your angry partner may not be available,
    1:23:45 and that’s frightening to you. But I’m available. We don’t need her. You turn to me. And that’s
    1:23:52 transformative. So I do deep trauma work in the men’s group, or we do a theme, or we just all hang out and
    1:23:56 talk about what’s going on in our lives. Any or all of the boat.
    1:24:02 Are there any guidelines for how people can respond to what someone else says or discloses?
    1:24:07 Or I’m just thinking there are sometimes rules in organizations like the Entrepreneur’s Organization
    1:24:14 and in forums and things like this, in these smaller sized groups. If somebody was thinking about
    1:24:18 creating something like this for themselves, and I know it’d be good to have a professional involved,
    1:24:23 of course. But are there any other rules or guidelines that you think are helpful in these
    1:24:23 types of groups?
    1:24:28 As you know, I have 8 million sayings, and here’s one of them. Generally speaking, unsolicited advice
    1:24:29 doesn’t go very well.
    1:24:31 Yeah.
    1:24:38 So we all learn to have good boundaries in these groups, which we can double back and
    1:24:45 talk about. A core principle of RLT is what we call full respect living. I may disagree with
    1:24:52 how you think, but I hold you in respect. It’s a part of the culture of the group that we speak
    1:24:59 to one another with humility. This is what I’m making up, Tim. And with respect. No one in these
    1:25:04 groups that, well, a fucking asshole. How can you do this? We just don’t talk to each other that way.
    1:25:07 And I never had to make that explicit. It just happens.
    1:25:13 When you were talking about identifying the age of the little boy and having him sit in the chair,
    1:25:20 for some people listening, they might hear echoes of, say, internal family systems, IFS. Does your
    1:25:25 approach, is it similar to that? Does it differ from it? How do you think about that?
    1:25:30 Let’s do this briefly, because this could be a whole. There are some similarities. For example,
    1:25:38 there’s a three-part part of the psyche. What I call the wise adult has some correlation to what
    1:25:43 Dick calls self. What he calls protectors and managers has some correlation to what I call the
    1:25:48 adaptive child. And his exile is my wounded child. So there’s some similarities, but there are also some
    1:25:55 very distinct differences. I don’t believe that the adaptations that you learned as a kid are all
    1:26:04 defensive, are all about protecting the wound. And I believe there are bad parts. Dick is almost a
    1:26:10 religious fervor that there’s no such thing as a bad part. No, there are grandiose, retaliatory parts
    1:26:17 of you that you really need to corral. And there’s also entitlement and privilege. And it’s not all
    1:26:24 grouped around protecting a vulnerability. We think that in psychiatry, too. We think all grandiose
    1:26:30 behavior is a defense against shame. No, some grandiose behavior is just entitlement and hatred.
    1:26:36 That’s part of our humanity. You know, I don’t think Hitler killed millions of Jews because he was
    1:26:43 protecting a vulnerable part of himself. There’s more to it than that. So we take on some of the
    1:26:52 issues of grandiosity and entitlement and some of the less savory parts of our humanity in a way that
    1:27:00 I don’t think IFS quite does. Broadly speaking, do you think there are any new or particular challenges
    1:27:07 with modern relationships, whether it be dating or marriage? Anything that is relatively kind of new
    1:27:14 on the scene, in your opinion? Well, polyamory is interesting. Yeah, let’s talk about it. Fire away.
    1:27:21 Belinda and I spent three months in Costa Rica and amongst the young expats who can’t find a monogamous
    1:27:30 couple anywhere. And polyamory is a real challenge. Monogamy is the challenge, too. I used to say,
    1:27:38 monogamy is unnatural and open marriage is like, wow, hold on. So people trying to, you know,
    1:27:46 there are people experimenting with different models of intimacy. And okay, open the doors and
    1:27:53 there are challenges. Yeah. I remember I was chatting with someone who had experimented with
    1:28:04 every variant of polyamory and she referred to it as polyagony. That was her label for it. But I would
    1:28:09 love to know, are there challenges for monogamy now that didn’t seem to exist 20 or 30 years ago
    1:28:16 or that are just much more exaggerated now? Yeah, a number of things. First of all,
    1:28:23 we men are trying to figure out what the hell we are. And, you know, someone wants to describe my work
    1:28:29 as women have had a revolution and now men have to deal with it and no one knows what to do. Women have
    1:28:38 had a revolution and they are speaking up and they are insisting on intimacy from us guys in ways that are
    1:28:46 exactly in conflict with our traditional role as men. You know, Eric Erickson said,
    1:28:54 it’s a sign of a healthy culture that socialization practices in childhood equip you to succeed in your
    1:29:01 adult roles. And it’s the sign of a culture in transition when there’s a disjuncture between the
    1:29:08 two. And for men, this is this juncture. What traditional masculinity teaches you as a boy,
    1:29:16 whether you want it or not, often through punishment, by today’s standards, will give you problems in your
    1:29:21 relationship. You got to be vulnerable. You got to open your heart. Literally, you have to reconfigure
    1:29:28 masculinity in order to be a good partner these days. And people need help with that. The cultural
    1:29:36 response to feminism and women’s empowerment has been a big backlash. You know, the manosphere and
    1:29:46 that sobering movie, Adolescence, there’s a big resurgence of, I’m a man and I’m tired of being told
    1:29:52 I’m bad and go screw yourself. It ain’t going to work. The toothpaste ain’t going back in the tube.
    1:29:59 So what I say is, I don’t want women to stand down. I want men to stand up and meet these new demands.
    1:30:03 Look, I’ve been saying this for 40 years and research has finally caught up with me.
    1:30:11 personality, intimacy, open-hearted connection. The ace that we RLT therapists have in our back
    1:30:17 packet is that’s what we human beings are designed for. We’re designed to be intimate. Not being
    1:30:25 intimate, I know you do a lot of great work with health on your podcast. Not being intimate is as bad
    1:30:30 for your body as smoking a pack and a half of cigarettes a day. This is a hard black and white
    1:30:38 research. We are born to be intimate. Moving beyond traditional gender roles is the only way to get
    1:30:48 there. So stop whining, stand up, and learn a few relational skills. It’s good for you. It’s good for
    1:30:54 your body. You’ll live longer. It’s good for your marriage, and it’s good for your children. And let me
    1:30:59 help you learn how to do this better. That’s revolutionary. You’ve got a lot of people out
    1:31:05 there. I’m so happy to be on this podcast with you, truly. You’ve got a lot of people out there.
    1:31:14 I’m mad as hell, and I’m not putting up with it. We men need to reclaim our power. No. We need to open
    1:31:19 our hearts and listen. And listen, here’s a simple way. You don’t like patriarchy. Here’s what I said.
    1:31:27 I teach the men I work with to learn to become family men. Here’s how you’re a family man. You
    1:31:33 decentralize yourself. I wrote this, and I don’t want to talk about it. A boy’s question of the world
    1:31:40 is what he got for me. A man’s question of the world is what’s needed here. And I teach men to show up as
    1:31:46 men and not boys. What’s needed here? You know, research on happiness is, I like black and white
    1:31:54 research. If you get a gift, you’re happy. You get happier for a bit. If you give a gift, you’re even
    1:32:05 happier and longer than if you get it. What men need to understand is it’s good for us to be empowered,
    1:32:14 be assertive, and also to be connected and show up and ask ourselves, what’s needed here? How do I need
    1:32:16 to show up here? That’s a man.
    1:32:23 I like that framing, the questions and how they differ for boys and men. It does, I think, perhaps to some
    1:32:29 listeners sound like men have a lot of heavy lifting to do, and women have had this revolution, and all is
    1:32:37 well in woman land. Is there such a thing as toxic femininity? Is there collateral damage to all these societal
    1:32:44 shifts? Yes. I’m glad you brought this up. Because in family therapy, we talk about first and second
    1:32:51 order change. First order change is just a rearrangement. You know, Tommy’s truant. You get
    1:32:56 Tommy and I be truant, and then Sally starts pooping her pants. It’s like, okay, well, rearranging the
    1:33:03 furniture. Second order change is a revolution. No kid has to be symptomatic. In our culture,
    1:33:11 there’s a lot of what I call individual empowerment. I was weak. Now I’m strong. Go screw
    1:33:19 yourself. I am woman. I have found my voice. Hear me roar. No. And you get a lot of, I’m going to get
    1:33:24 into trouble, but too bad. You get a lot of people in that traditional feminine side of the equation.
    1:33:31 It doesn’t matter what body you’re in. You’re, as a fixer, on that feminine side. You get a lot of,
    1:33:37 the people on the feminine side move from disempowerment to individual empowerment. I call
    1:33:45 it, I was weak. Now I’m strong. Go screw yourself. And everybody will cheer. Mom, dad, therapists,
    1:33:54 12-step sponsors, your men’s group. No. Relational empowerment is the next step. I was weak. Now I’m
    1:34:00 strong. I’m going to go toe to toe with you. I’m going to tell you just what I want and need. Now
    1:34:06 listen to this. What could I give you to help you to do that for me? Who sounds like that? We’re a team.
    1:34:13 I love you. What do you need? Let’s work together. That’s the next step. And a lot of women,
    1:34:20 early stage feminism, move from disempowerment to individual empowerment. You know, as a couple
    1:34:26 therapists, often the bane of my existence is an individual therapist who’s individually empowered
    1:34:34 their client right out of a workable relationship. No, I was weak. Now I’m strong. I love you. We’re a
    1:34:39 team. Let’s roll up our sleeves and work on this together. That’s the new world order.
    1:34:44 So we’ve covered a lot of ground. I’m looking at all my notes. There’s a lot that we, I’m sure,
    1:34:49 could cover, but are there any other tools that you would like to cover?
    1:34:55 Yes. I want to go back and talk about relational empowerment versus individual empowerment.
    1:34:56 Right.
    1:35:03 Because here’s how I say it. Under patriarchy, you can either be connected,
    1:35:10 that’s you, the fixer, accommodating, self-sacrificing, peacemaking,
    1:35:15 or you can be assertive. That’s more traditionally, quote-unquote, masculine,
    1:35:21 independent, competent, aggressive. But you can’t be both at the same time
    1:35:27 because power is power over. When you move into power, you break connection. That’s individual
    1:35:34 empowerment. I was weak. Now I’m strong. I don’t care how I sound. Just listen. No, you do care how
    1:35:40 you sound or you’re not going to get listened to. I teach people, and particularly women in this one,
    1:35:45 or whoever’s coming up from the one down, what I call loving power.
    1:35:50 And could you just, for the sake of revisiting, just describe one up, one down, one more time?
    1:35:52 Because people may not have gotten that.
    1:35:59 It’s what Pia called my great mentor coming out from under the great lie that a human being could
    1:36:07 be inherently superior or inferior to another human being. Healthy self-esteem, which I have to teach
    1:36:14 people in this culture, comes from the inside out. You’re here. You’re worthy. You’re lovable.
    1:36:21 You’re a good human being because you’re breathing, period. And your essential worth can’t be added to,
    1:36:28 can’t be subtracted from. This is democracy. This is one person, one vote. We’re all equal under the law
    1:36:35 until recently. Anyway. This is democracy. But we don’t live like this. We live in the world of patriarchy,
    1:36:44 which is one up, one down, superior, inferior, better than, less than, all day long. And the one down,
    1:36:53 shame, inferiority, helplessness, defectiveness, unlovability. For 50 years, my field has focused on
    1:37:00 helping people come up from that one down. Good. But we’ve almost totally ignored helping people come
    1:37:08 down from the one up. Entitlement, anger, judgment, contempt, self-righteous indignation,
    1:37:14 all forms of grandiosity. There’s a lot of ink now being spilled on the so-called narcissistic
    1:37:20 partner, which is almost always a man. And the idea is they can’t be treated, leave them. Bullshit.
    1:37:26 That’s more individual empowerment. We treat grandiose man, breakfast, lunch, and dinner in
    1:37:34 RLT. Come down from that entitlement. Come down from that contempt. It’s poison for you. Let me teach
    1:37:41 you how to do it. You’ll be happier. And we do. We effectively help people come down from the one up.
    1:37:47 How do you do that? Just because people probably view this as very unfamiliar territory, as you mentioned,
    1:37:54 50 years of bringing people up from one down. But how do you bring someone down a step back to
    1:38:01 baseline from grandiosity? You have to wake them up. There are three phases to RLT. The first we call
    1:38:09 waking up the client, which is loving confrontation, which most therapy doesn’t do. Once we get what you’re
    1:38:15 doing, that will never work. And if you’re riding the one up, your grandiosity, then we move into trauma
    1:38:23 work. What set you up to do that? And then we teach you skills. It’s all three. IFS doesn’t teach skills,
    1:38:29 by the way. A lot of trauma people think you remove the trauma. You don’t need to teach skills and wishful
    1:38:35 thinking. Anyway, so first we confront what you’re doing. Then we go back to your childhood roots and where
    1:38:42 it came from and help you with that. Then we teach you new skills to replace it with. Why should you come
    1:38:52 down from your rage and dominance and control? Why? Well, how’s it working for you? I talk about poison
    1:38:59 privilege. And let me say this, and this is particularly true for men. You know, God in her wisdom has given me
    1:39:08 access to the dream. The real American dream is that if you have money and fame,
    1:39:15 it will transmute you. You’ll become a demigod and you’ll be happy. I treat those people. They’re not
    1:39:21 happy. They’ve done well in the world, but they’re not happy between their ears and they’re miserable to
    1:39:29 live with. Some so-called expert got on television and talked about aspirational masculinity and Elon Musk,
    1:39:35 go to the moon. Great. Be the richest man in the world. Great. You want to be married to that guy?
    1:39:43 You want to be that guy’s kid? Good luck. All of the people I treat are incredible successes in the
    1:39:51 world and a mess inside. Why? The first thing I teach is the difference between gratification and what I
    1:39:58 call relational joy. Gratification is pleasure, short-term pleasure. You make a million bucks,
    1:40:05 great. Pretty girl flirts with you, great. I like pleasure in its place. Relational joy, which many
    1:40:12 of the people I, the grandiose people in particular, I have no idea what I’m talking about. Relational joy
    1:40:19 is the deeper down pleasure of just being there and being connected. And many of the grandiose people I work
    1:40:24 with simply don’t know what relational joy is. They’ve lived their whole life for gratification
    1:40:30 and it’s empty and they feel the emptiness and the people they live with are fed up with them and
    1:40:38 they certainly feel that. So what I have to offer is relational joy. That’s the ace in my pocket because
    1:40:44 that’s what we’re born for. That’s the only thing that will make you happy. Let me teach you to come down
    1:40:51 off your perch and enter into being a human being like the rest of us. And let me teach you to really
    1:40:58 look at what you’ve been doing. Can I tell you a story? Yes, always. A guy came in and he was quote
    1:41:03 unquote depressed. Another one of these guys with five therapists under his belt. Nobody’s been able to
    1:41:10 help him. And he’s on the break of divorce. And I listened to him and I go, I can’t help you with
    1:41:17 your depression, but I can save your marriage. Okay. But you know, you have a very, this is a guy,
    1:41:23 he literally go to work, come home, flop on the couch. His wife would be running around. They’d all have
    1:41:28 dinner. She’d do the homework with the kids. She’d put them to bed and then he’d slump off the bed and go to
    1:41:35 sleep, get up the next day and go to work. She’d be ready to divorce him. So you have a very mysterious
    1:41:45 depression. It goes into remission at 845 and it comes roaring back at 515. When you’re at work, you manage
    1:41:52 the function. When you’re at home, you’re on the couch. A million people have tried to help you with your
    1:41:57 depression. I can’t, I’m not going to try. You’re depressed. Sorry. Been there. Here’s what I want
    1:42:05 to tell you. True. Here’s what I want to tell you. Says what? Get off the couch. Go do homework with
    1:42:11 your kids. Go help your wife with your dishes. You manage to pull yourself out of yourself from nine to
    1:42:19 five. You give yourself a pass when you get home. You’re going to wind up divorced and you’re going to do
    1:42:29 great damage to your children. And he looks at his wife and he says, I realize I’ve really abandoned you
    1:42:36 in this family. And I made excuses for myself all these years. And he starts to cry. That’s remorse.
    1:42:44 That’s open heartedness. I say he’s come out of the coldness of outer space into the warmth of connection
    1:42:54 through remorse. Oh my God, I see what I’ve been doing to you. I’m so sorry. And I looked at him
    1:43:00 and I said, as I say to so many people in that moment, I say to him, welcome to the planet earth.
    1:43:05 Welcome to the human race. It’s been really lonely up there, hasn’t it?
    1:43:11 Well, Terry, you have a lot of resources and a lot of books. Who should start where? In other words,
    1:43:16 do you suggest people start with any particular book or resource? If they have a particular
    1:43:23 challenge or issue, where would you point them? How can we provide a roadmap for people who want to
    1:43:33 explore more of Terry real? Do the social media thing at real Terry real that covers all the social
    1:43:41 media at real Terry real. Go to my website, Terry real.com. I’m pleased to say we have a lot of
    1:43:47 offerings now online for the general public, of course, on self-esteem, of course, on healthy boundaries,
    1:43:53 courses on relationship skills. We have little mini courses, how to come back from infidelity.
    1:44:00 We have particular topic courses now that are followed up by online groups that you can join.
    1:44:06 So if you’re coming back from infidelity, here’s a three-hour workshop and here’s an ongoing group you
    1:44:15 can be part of. We’re doing more and more of that. In terms of books, I like Us, the new book. I like,
    1:44:20 I don’t want to talk about it, the old book. And I like Fierce Intimacy. I like all three of those.
    1:44:25 Yeah. Fierce Intimacy. It is quite funny because I loved Fierce Intimacy and I wanted to find a
    1:44:32 Kindle edition to highlight. And could you explain why there isn’t one, at least as it stands right
    1:44:39 now? It’s audio. Sounds to ask me to, you know, it’s one of those things, God was with me. I sat in
    1:44:46 a booth, no notes, and I just talked for three days. And that’s Fierce Intimacy. It’s insane for
    1:44:50 people who want to listen to it. You know, there’s certain people, maybe at that point,
    1:44:56 the spirit was at your back. And similarly, I remember at one point I was using a meditation
    1:45:00 app designed by Sam Harris, and he had this interlude, which was this commentary, and it was
    1:45:04 five or 10 minutes long. And I said, could you please send me the text? Could you send me the
    1:45:09 Google doc? And he said, what text? I said, what do you mean, what text? He goes, I just got in the
    1:45:13 booth and riffed for 10 minutes. And I was like, okay, there are levels and then there are levels.
    1:45:18 So nicely done on Fierce Intimacy. Thank you. Yeah, just a few more questions. And everybody
    1:45:23 should go to TerryReal.com. I’m sure that the socials are also available from TerryReal.com.
    1:45:27 And we’ll link to everything we’ve discussed in the show notes. Outside of your own books,
    1:45:33 are there any books that you have gifted frequently to other people or re-read
    1:45:37 more than once yourself that come to mind?
    1:45:42 I’m a big fan of Jim Gilligan’s book, Violence. It’s not an easy read.
    1:45:44 What was the name of the book again?
    1:45:45 Violence.
    1:45:46 Oh, violence.
    1:45:52 Yeah. Jim was the medical director of the Bridgewater Hospital for the Criminally Insane.
    1:45:56 And he worked with serial killers. He worked with Hannibal the Cannibal.
    1:46:04 And he starts off as a young man taking this over. And he says to himself, if I can figure
    1:46:09 out the dynamics of these guys, I can figure out what violence is. And he does in the book.
    1:46:12 So that’s been a great inspiration to me.
    1:46:15 Why has that been an inspiration to you?
    1:46:24 I deal with male violence. I deal with violence. And both Jim and I agree that violence is the shunting
    1:46:32 from the one down to the one up. From shame to grandiosity. From helplessness to attack.
    1:46:37 And so it’s really, it took him 25 years to write that book and it shows.
    1:46:46 You know, not to drift, but when 9-11 happened, I wrote an op-ed piece that nobody published.
    1:46:53 In the piece I said, this is the first time we’ve been hit on American soil. This is a national trauma.
    1:47:00 And like anything we’ve faced before. And as a trauma expert, I know that you have two choices.
    1:47:07 You can tolerate the discomfort of sitting with the vulnerability and pain of that trauma.
    1:47:15 And maybe asking some tough questions about why and what needs to happen. Or you can escape that
    1:47:22 discomfort by a flight into one up, grandiosity, judgment, contempt, and attack.
    1:47:30 And my hope for this country is we join together in the vulnerability rather than escape into attack.
    1:47:33 Nobody published that. Two weeks later, we were in Iraq.
    1:47:49 So I like the book. I like the book. I want people to resist the temptation of flying from discomfort into one up, superiority, contempt, judgment, and attack.
    1:47:58 On all sides, the left and the right. The left is not shy about moving into self-righteous indignation and contempt either.
    1:48:10 I’ll put my body on the line and be on the streets protesting your agenda and still hold you in regard as a human being.
    1:48:22 I don’t have to dehumanize you in order to fight you. Gandhi knew that. Martin Luther King knows that. That wisdom is being lost all over the globe right now. It needs to be rekindled.
    1:48:26 Any other books that come to mind besides violence?
    1:48:28 I like Raymond Chandler.
    1:48:31 Yeah, Raymond Chandler is amazing.
    1:48:35 Where would you have to go start? Or do you have a favorite?
    1:48:45 You know, I love lines. Belinda made my day by giving me a book called The Great One-Liners from Noir. I like noir. It’s a big sleep, I guess.
    1:48:52 There’s a great line. When Humphrey Brogard meets Lauren Bacall playing Sam Spade, she says,
    1:48:55 Oh, I see you met my little sister. He says,
    1:48:59 Yeah. She tried to sit on my lap. I was sitting up at the time.
    1:49:06 Now that’s writing.
    1:49:25 All right. So speaking of one-liners, just a few more questions and then we’ll wind to a close. If you had a billboard, metaphorically speaking, just to get a message, a line, a quote, a question, anything like that to many, many millions of people, what might you put on that billboard?
    1:49:32 Have the courage to move beyond the defaults you were handed and do it with help.
    1:49:42 Terry, thank you for taking the time today. It’s so nice to see you again. I really appreciate you carving out the time, being flexible on Start Time and covering so much ground as well.
    1:49:56 You’re a wonderful interviewer, Tim. And I’m sure you’re going to edit this out, but if I dare say it, even the little I know you, I’ve grown fond of you. I’m rooting for you. So what a service you’re offering. And thank you for having me on.
    1:50:19 Yeah, absolutely. Thank you, Terry. And to everybody listening, we will have links to everything in the show notes as per usual at Tim.blog slash podcast. Just search Terry or Terry real and it’ll pop right up. And until next time, as always, be a bit kinder than is necessary to others, but also to yourself. Don’t forget the last piece. And thanks for tuning in.
    1:50:31 Hey, guys, this is Tim again. Just one more thing before you take off, and that is Five Bullet Friday. Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
    1:50:40 Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday. Easy to sign up, easy to cancel.
    1:51:03 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week. It’s kind of like my diary of cool things. It often includes articles I’m reading, books I’m reading, albums, perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
    1:51:18 And these strange esoteric things end up in my field. And then I test them and then I share them with you. So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
    1:51:28 If you’d like to try it out, just go to Tim dot blog slash Friday, type that into your browser, Tim dot blog slash Friday, drop in your email and you’ll get the very next one. Thanks for listening.
    1:51:40 My first book, The 4-Hour Workweek, which made everything else possible, is built around the acronym and framework DEAL, D-E-A-L, Define, Eliminate, Automate, and Liberate.
    1:51:48 Now, of course, after you define all the things you want, your metrics, 80, 20, blah, blah, blah, then you want to get rid of as much as possible, eliminate.
    1:51:55 But sometimes there are things that are a huge hassle, like expense management for a lot of companies, which you can’t get rid of.
    1:51:57 They are essential to your business.
    1:52:00 But today, thank God, you can automate it.
    1:52:04 And there is no better way to do that than with today’s sponsor, Ramp.
    1:52:08 Ramp is a free corporate card that automates away your entire expense process.
    1:52:13 They are incredibly fast growing and incredibly well-reviewed for good reasons.
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    1:52:21 Receipt matching, categorization, approval, the whole works.
    1:52:26 Switching to Ramp is like hiring a full-time employee just for expense management.
    1:52:34 And Ramp makes it easy to migrate from your current corporate card with their complimentary white glove onboarding service for new members.
    1:52:45 More than 25,000 businesses trust Ramp, including my good friends at Shopify and the Boys and Girls Club of America, which is why they were just named number one in spend management by G2.
    1:52:51 And now, for a limited time, you guys, listeners of The Tim Ferriss Show, can get $250 when you join Ramp.
    1:52:54 Just go to ramp.com slash Tim.
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    1:53:07 Listeners have heard me talk about making before you manage for years.
    1:53:23 All that means to me is that when I wake up, I block out three to four hours to do the most important things that are generative, creative, podcasting, writing, et cetera, before I get to the email and the admin stuff and the reactive stuff and everyone else’s agenda for my time.
    1:53:29 For me, let’s just say I’m a writer and entrepreneur, I need to focus on the making to be happy.
    1:53:36 If I get sucked into all the little bits and pieces that are constantly churning, I end up feeling stressed out.
    1:53:39 And that is why today’s sponsor is so interesting.
    1:53:44 It’s been one of the greatest energetic unlocks in the last few years.
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    1:53:47 I need to find people who are great at managing.
    1:53:50 And that is where Cresset Family Office comes in.
    1:53:53 You spell it C-R-E-S-S-E-T.
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    1:54:02 Cresset is a prestigious family office for CEOs, founders, and entrepreneurs.
    1:54:14 They handle the complex financial planning, uncertain tax strategies, timely exit planning, bill pay, wires, all the dozens of other parts of wealth management and just financial management.
    1:54:21 That would otherwise pull me away from doing what I love most, making things, mastering skills, spending time with the people I care about.
    1:54:29 And over many years, I was getting pulled away from that stuff at least a few days a week, and I’ve completely eliminated that.
    1:54:35 So experience the freedom of focusing on what matters to you with the support of a top wealth management team.
    1:54:39 You can schedule a call today at CressetCapital.com slash Tim.
    1:54:41 That’s spelled C-R-E-S-S-E-T.
    1:54:47 CressetCapital.com slash Tim to see how Cresset can help streamline your financial plans and grow your wealth.
    1:54:51 That’s CressetCapital.com slash Tim.
    1:54:53 And disclosure, I am a client of Cresset.
    1:54:56 There are no material conflicts other than this paid testimonial.
    1:55:00 And of course, all investing involves risk, including loss of principal.
    1:55:02 So do your due diligence.

    Terry Real is a nationally recognized family therapist, author, and teacher. His book I Don’t Want To Talk About It: Overcoming the Secret Legacy of Male Depression, the first book ever written on the topic of male depression, is a national bestseller. His new book, Us: Getting Past You & Me to Build a More Loving Relationship is a New York Times bestseller.

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  • 438: Listener Success Story: From Idea to 6-Figure Side Hustle (Greatest Hits)

    AI transcript
    0:00:06 Here’s an oldie but a goodie from the archives from the Side Hustle Show Greatest Hits Collection.
    0:00:10 Plus, stick around for the time travel segment at the end where we check in with present-day
    0:00:15 Anthony to get his update on everything that’s happened since this 2021 original.
    0:00:18 What’s up, what’s up, Nick Loper here.
    0:00:23 Welcome to the Side Hustle Show because your 9 to 5 may make you a living, but your 5 to
    0:00:24 9 makes you alive.
    0:00:31 In this episode, you’ll meet Anthony and Janilka Hartzog, who were on a mission to erase
    0:00:34 six figures of debt, which they ended up doing in under two years.
    0:00:39 They were making good money at their day jobs, they’re following the Dave Ramsey debt snowball
    0:00:44 plan, but they came to this realization, like many listeners of the show do, there’s only
    0:00:46 so much you can cut from your budget.
    0:00:50 That’s when they turned to the income side of the equation and started a ton of different
    0:00:51 side hustles.
    0:00:57 They picked up second jobs at their gym, they were renting out their car on Turo, they
    0:01:03 were dog-sitting, and inspired by my episode with Chris Schwab, 295, they started a residential
    0:01:07 cleaning business called Maidstomatch.com.
    0:01:14 Today, that business is doing $20,000 to $25,000 a month in sales with other people doing the
    0:01:14 cleaning.
    0:01:19 Anthony and Janilka are fully in business owner mode, dedicating just a few hours a week to
    0:01:19 it.
    0:01:24 Stick around in this one to hear how they got it done while working full time, including
    0:01:28 how they connect with reliable cleaners and the marketing tactics that are paying off.
    0:01:35 You can follow along with their journey at The Hartramony on Instagram, H-A-R-T, and you’ll
    0:01:40 find the full text summary of this episode along with the links and resources mentioned at
    0:01:45 sidehustlenation.com slash clean2, clean and then the number 2.
    0:01:50 While you’re there, make sure to download the free list of 101 service business ideas that
    0:01:53 you might be able to apply Anthony and Janilka’s strategy to.
    0:01:59 Once again, that’s at sidehustlenation.com slash clean2 or through the link in the episode
    0:02:01 description of your podcast player app.
    0:02:04 I’ll be back with my top takeaways after the interview.
    0:02:05 Ready?
    0:02:06 Let’s do it.
    0:02:15 I came across one of your interviews where it was a kid, a guy that was making $10,000 a
    0:02:20 month in cleaning, but the caveat was he wasn’t cleaning houses himself.
    0:02:21 That was a big caveat.
    0:02:26 So I brought the idea to my esteemed wife and…
    0:02:26 I said no.
    0:02:32 At that time, at first I thought he meant that we were going to be cleaning and he explained
    0:02:35 no, but at that time we had never run a business before.
    0:02:37 So it was just kind of left field.
    0:02:38 It’s like, well, how do we do this?
    0:02:39 How do we know where to start?
    0:02:45 He’s like, I’m telling you, I listened to this podcast and he’s been doing it.
    0:02:46 So it kind of was a no.
    0:02:51 And then he brought it back maybe two, three months after with more results, more information
    0:02:52 that he’s gained, that he gained.
    0:02:55 And that was the kickstart for us.
    0:02:55 All right.
    0:02:58 So this is Chris Schwab, you know, from ThinkMades.
    0:03:02 It’s like, if he can do this, you know, while he’s still in college, like we ought to be able
    0:03:03 to figure this out.
    0:03:07 After convincing Janilka, what was the next step to make this thing a reality?
    0:03:12 Before she even came back around and quote, unquote, me convincing her, the idea had to
    0:03:12 be planted first.
    0:03:13 That was a big part of it.
    0:03:15 Plant the idea, plant the seed.
    0:03:18 And then we’ll revisit it over the next couple of weeks.
    0:03:21 So I spoke to Chris and he explained some of the basics.
    0:03:23 I did a lot of Googling, a lot of researching.
    0:03:25 And it was like, listen, we could do this.
    0:03:26 We’re not going to have to clean.
    0:03:28 Here’s how we’re going to do it.
    0:03:29 We’re going to hire contractors.
    0:03:37 It’s going to be similar to like handy.com or Airbnb or even Uber, Lyft, DoorDash.
    0:03:38 We’re not going to deliver food.
    0:03:40 We’re not going to have hotels.
    0:03:44 It’s going to be us connecting cleaners with people who want their houses cleaned.
    0:03:51 Yeah, it’s an interesting one because thinking advantage of the current state of the business
    0:03:56 where a lot of these existing operators in the cleaning space and in really a lot of local
    0:03:59 service businesses, they don’t have a great online presence.
    0:04:03 They kind of rely just on the clients they’ve always had or, you know, maybe a little bit
    0:04:08 of word of mouth, but like they’re not doing a lot of proactive marketing stuff in the digital
    0:04:08 age.
    0:04:14 And so you’re saying, okay, we can come in here and present a well thought out brand, which
    0:04:19 you’ve done at maidstomatch.com and then go out and find cleaners for that.
    0:04:24 So was it a matter of trying to book the jobs first or try and find cleaners first?
    0:04:26 Oh, that’s our number one question.
    0:04:29 The chicken, which come first, the chicken or the egg?
    0:04:34 Well, we always say that we get the contractors first because we don’t want to do the clean.
    0:04:38 So if you start booking the jobs and they come in, unless you’re able to go out there and
    0:04:40 do the clean, you need to have the contractors.
    0:04:44 And I know sometimes people are saying, well, I don’t have enough work for contractors.
    0:04:46 So why would I continue to bring them on?
    0:04:48 But as a contractor, they have other jobs.
    0:04:50 They’re not just relying on you.
    0:04:55 So that’s okay for them to just be waiting, you know, maybe a week or two to get jobs from
    0:04:55 you.
    0:04:59 But we definitely say get the contractors unless you are comfortable going to clean the
    0:05:00 home yourself.
    0:05:04 And we tell all of our students that because it’s important to know what you’re going to
    0:05:07 do first because a lot of them get stuck on that, what comes first part of it.
    0:05:10 And if we tell you what should come first, you should just go and do that.
    0:05:14 So we try to make it as simple as possible when we’re talking about,
    0:05:17 this business structure, not only for us to learn it, but also for our students as well.
    0:05:21 What was that process like for you guys to find those cleaners?
    0:05:22 That’s why I’m finding the business.
    0:05:23 People.
    0:05:28 Finding people to this day when people always act as we would say, always be hiring.
    0:05:33 So we’re always marketing the same way we market for our cleaning business.
    0:05:35 We market for contractors as well.
    0:05:40 Because, you know, as a contractor, they have the flexibility of one day saying, yeah, I don’t
    0:05:42 want to work anymore or moving or whatever the case may be.
    0:05:46 So if we want to continue to grow, we need to continue to market to them.
    0:05:48 So that is the ongoing process for us.
    0:05:51 And we try to market in various different ways.
    0:05:52 So we do.
    0:05:54 We talk about free marketing versus paid marketing.
    0:05:58 So a lot of free places where you can find people are Facebook groups, believe it or not.
    0:06:00 A lot of people are looking for jobs on Facebook.
    0:06:02 Craigslist, a lot of cleaners.
    0:06:04 When you’re talking about looking for contracts, you look for cleaners.
    0:06:07 They’re still marketing in places like that to find cleaning jobs.
    0:06:11 So if they’re still on Craigslist looking for jobs, they’d be on Craigslist looking for work
    0:06:11 as well.
    0:06:16 Nextdoor.com is another big place we look for cleaners on the free set of things.
    0:06:22 But paid, looking for people on Yelp, Thumbtack, also Indeed, ZipRecruiter.
    0:06:28 So we teach people different ways to kind of find the cleaners, but there’s numerous ways
    0:06:28 to find them.
    0:06:33 And let’s say you find somebody through a Nextdoor, through a Craigslist.
    0:06:35 What’s the pitch to them?
    0:06:37 Is it just, we’d love to add you to our roster.
    0:06:38 We’re a new cleaning business.
    0:06:43 If you have any availability in your calendar, we’d love to be able to try and help you fill
    0:06:43 that.
    0:06:44 Like, what’s that conversation like?
    0:06:47 We basically let them know like what we can provide for them.
    0:06:50 Why would you work with us, basically?
    0:06:51 What’s in it for me?
    0:06:52 What’s in it for them?
    0:06:56 And how we, how frequently we pay, how much we pay, all those type of things we go over
    0:07:01 with them in the process before we continue on with the interview process.
    0:07:03 So yeah, we do pitch the services in that way.
    0:07:04 It varies.
    0:07:06 Some people like have done it before.
    0:07:08 They know the platform.
    0:07:09 They know like how it works.
    0:07:11 So they’re like totally understand.
    0:07:12 And some people feel like it’s too good to be true.
    0:07:15 And so they’re like, huh?
    0:07:17 Like, so I just get this amount.
    0:07:19 So we basically say like, you do the job well.
    0:07:21 We handle everything else.
    0:07:22 We handle the marketing.
    0:07:22 We have everything else.
    0:07:24 You just got to show up, do the clean.
    0:07:25 And that’s it.
    0:07:27 You don’t have to worry about the pricing.
    0:07:28 You don’t have to worry about the customer service.
    0:07:29 You don’t have to worry about rescheduling.
    0:07:33 We handle, we handle all those things that they’re usually not good at.
    0:07:35 And most cleaning technicians are good at cleaning.
    0:07:38 So most people in the local service business is really good at cleaning.
    0:07:39 Right.
    0:07:43 Talk to me about the pricing conversation because this is, I mean, you got to make money on the
    0:07:43 spread.
    0:07:49 If they’re used to charging, I don’t know, 80 bucks to do this job and you’re going to charge
    0:07:51 the customer 80 bucks, there’s no margin left over.
    0:07:54 Tell me about how that piece of the puzzle works.
    0:07:55 Okay.
    0:07:58 So when it comes to pricing, we do, we’re very upfront about that.
    0:08:03 Our cleaners get 60%, we get 40% and they’re able to see right away how much they’ll get paid
    0:08:05 for a job when they’re accepting it.
    0:08:10 We also encourage them to go onto our website so they can see how much we are charging clients,
    0:08:12 but also it’s a partnership.
    0:08:16 So if they are somewhere and they feel like, hey, the client should be charged a bit more,
    0:08:18 they kind of communicate that to us as well.
    0:08:24 So that’s an ongoing conversation, but we’re very upfront about the pricing and we’re priced
    0:08:26 a bit higher so that the split does make sense.
    0:08:31 And we also ask them when we start working with them, how much do they charge their clients
    0:08:34 so we can get an idea of, okay, once we split this, does it make sense?
    0:08:35 Is it too high?
    0:08:37 Is it too low to kind of go from there?
    0:08:41 And it also makes sense for our clients as well, because we always get the conversation
    0:08:44 as to, oh, I had a private cleaner and it was a lot cheaper than you guys.
    0:08:45 Why are you guys more expensive?
    0:08:49 But there’s a reason why you’re talking to us, why you’re having a conversation with us,
    0:08:54 because either your previous cleaner wasn’t good enough for you or what happens more likely
    0:08:55 is that they cancel.
    0:08:55 Yeah.
    0:08:57 And now you’re stranded and you need somebody last minute.
    0:09:01 But if someone cancels on us, we have an entire team that we could get out to you versus just
    0:09:02 having one person.
    0:09:08 Is there a target hourly rate that you’ve found cleaners are happy with?
    0:09:09 Yeah.
    0:09:14 What we say is the rate kind of breaks down to even with the 60%, it ranges from about $25
    0:09:16 to $35 an hour.
    0:09:19 But honestly, it’s usually probably 30 plus.
    0:09:20 Yeah.
    0:09:24 Usually, depending on how fast they clean or how good they are, how many jobs they were to
    0:09:25 take.
    0:09:27 Do they have a team so they can take bigger homes?
    0:09:28 All those things varies.
    0:09:31 But I would say it’s usually no less than $30 an hour.
    0:09:32 Okay.
    0:09:35 And do you guys have it where it’s somewhat fixed pricing?
    0:09:36 Like, hey, if you’ve got a two-bedroom place, it’s this.
    0:09:38 If you have a three-bedroom place, it’s this.
    0:09:40 Yes, we have a flat rate.
    0:09:45 But obviously, if you add on things, if it’s a deep clean or if you’re looking for a move
    0:09:50 in, move out, where we’re doing inside fridge and oven, square footage does come into place
    0:09:52 when it’s like 2,500 square feet and higher.
    0:09:54 So those type of things.
    0:09:55 Mostly, it is the flat rate.
    0:09:57 What you see there is what you’re going to pay.
    0:10:01 And that works out for our clients as well because they don’t feel like if you’re doing
    0:10:04 the hourly rate, they may feel like we’re trying to milk the clock, but also it helps us with
    0:10:05 our cleaners as well.
    0:10:09 So we don’t have to worry about them or anyone attempting to milk the clock while they’re cleaning
    0:10:10 as well.
    0:10:13 So our clients know once we get there, that’s the price.
    0:10:16 And our cleaners know once you get there, that’s the price that you’re going to make.
    0:10:20 So if you finish it really well and you do the job well, that’s what you’re getting paid.
    0:10:23 If you want to take your time, that’s totally fine because you’re getting paid the same rate.
    0:10:24 The owner’s going to pay the same rate as well.
    0:10:28 Do you ever roll up to a house or have one of your cleaners roll up to the house and be
    0:10:29 like, no way.
    0:10:32 There’s no way I’m getting out of here and making any sort of money.
    0:10:33 This is going to take days.
    0:10:35 We have a very open relationship.
    0:10:40 So if they get somewhere and it’s more than what the client had put on the booking form,
    0:10:42 because all these homes are sight unseen.
    0:10:44 All of our clients are booking us online.
    0:10:48 So we go by their word, but we tell our contractors, you’re our eyes and ears.
    0:10:51 If you get there and it’s not what it says, we need to know.
    0:10:56 So we’ve had that happen and we have them send us pictures and we have the conversation
    0:10:59 with the client of like, you know, this is more than what was said.
    0:11:00 You know, this is what the price will be.
    0:11:01 Yes or no.
    0:11:02 And that’s how we proceed.
    0:11:07 And even with that flat rate pricing, we have an asterisk that says this is for the
    0:11:11 average house that’s normally cleaned up on a periodic basis.
    0:11:15 So if we get to the home, we have the right to give you a new pricing based on the conditions
    0:11:19 that we see and you have the right to decline the service at that time, which is totally fine.
    0:11:22 But that’s why we tell them as soon as we get there so that it’s not like we’re cleaning
    0:11:25 and then four hours and they’re like, yeah, no, I don’t want you to, I don’t want to pay
    0:11:26 that.
    0:11:31 So you’re kind of building this informal Rolodex of cleaners who have agreed to, you know,
    0:11:35 open up their schedule or be open to extra bookings at this price flip.
    0:11:40 And then you go about the marketing stuff for the clients.
    0:11:41 Tell me about that.
    0:11:43 Tell me about how you guys found your first bookings.
    0:11:44 Oh, yeah.
    0:11:46 So our first booking was from Thumbtack.
    0:11:46 Yeah.
    0:11:49 And we got, we got them on Thanksgiving Day?
    0:11:51 The day after.
    0:11:53 The day after Thanksgiving, Black Friday, we were with family.
    0:11:56 And one thing about Thumbtack, it’s very hands on.
    0:11:59 You have to have, you have to nurture the client multiple times.
    0:12:03 And we tell our students very early on, get as many reviews as you can.
    0:12:05 Try to do free cleaners for family and friends.
    0:12:09 So that by the time you start paying for marketing, you already have some initial reviews there.
    0:12:11 So on Thumbtack, you got to nurture the client.
    0:12:13 You got to massage the conversation.
    0:12:19 And then also early on, we priced ourselves a little bit lower so that we can start getting bookings on those platforms as well.
    0:12:22 First booking came in on Black Friday.
    0:12:27 And we had a contractor ready for the job night before she says she can’t make it.
    0:12:28 Of course.
    0:12:30 Why wouldn’t, why would the first thing be easy?
    0:12:35 So we went into like a group out here in Dallas that has cleaners.
    0:12:37 And we said, hey, we need assistance.
    0:12:39 Can anybody take this job tomorrow morning?
    0:12:44 And we found someone who ended up working with us as a contractor who was able to go to the job.
    0:12:46 And she did a great job.
    0:12:49 This first job actually had a farm in their backyard.
    0:12:49 Yeah.
    0:12:52 Which was just like, what?
    0:12:56 She was like, yeah, they have like pigs back there and like four or five dogs.
    0:12:57 So the place is very hairy.
    0:12:58 Well, she said a pig sty.
    0:12:59 And we was like, oh, it’s dirty.
    0:13:00 Yeah, I thought she was funny.
    0:13:02 Literally, it’s a pig sty.
    0:13:03 I was like, what?
    0:13:05 But she got the job done.
    0:13:07 And that’s how that first job went.
    0:13:13 But we’ve had other jobs at the beginning that like somebody, it was a married couple.
    0:13:13 They got into an argument.
    0:13:15 Somebody left somebody on the side of the road.
    0:13:16 Yeah.
    0:13:19 We actually went and did that one.
    0:13:23 Luckily, that was kind of just a quick, they were just taking pictures.
    0:13:25 So we just have to kind of like wipe down and sweep and mob.
    0:13:28 And we got that client from next door too.
    0:13:28 Right.
    0:13:34 So those were, we’ve, in our total, we’ve, we’ve done about 2,700 bookings.
    0:13:36 And we’ve cleaned three homes ourselves.
    0:13:36 Yeah.
    0:13:38 And that was way at the beginning.
    0:13:42 At this point, if someone can’t make it, we would just reschedule the client.
    0:13:48 Versus early on to say like, all right, well, I can’t find anybody to get it done.
    0:13:51 So I’m going to go and roll up my sleeves and do it myself.
    0:13:52 Yeah.
    0:13:55 We did those three bookings on one weekend and then we was like, uh-uh.
    0:14:00 Because early on, you’re, you’re very nervous about your reputation and your, the reviews
    0:14:00 you’re going to get.
    0:14:03 So you want to be mindful of that early on.
    0:14:05 But now, you know, worse, we’ve gotten negative reviews.
    0:14:07 Most of our reviews are five-star reviews.
    0:14:09 We get a one or three-star here and there, which we understand.
    0:14:12 But people like to threaten you with reviews, we realize.
    0:14:15 So we’re at the point where we’re not going to be threatened or bullied because you wanted
    0:14:18 a specific thing that we weren’t able to accommodate.
    0:14:23 But we try to live by the business model that customers are always right unless they’re wrong.
    0:14:25 And we try to convey that in the nicest way possible.
    0:14:31 So Thumbtack is kind of a pay-to-bid type of platform, right?
    0:14:34 So somebody will come on and say, I need a cleaner for this date.
    0:14:37 And then you will say, okay, I can, I want to bid on this job.
    0:14:38 Yeah.
    0:14:42 And Thumbtack, you pay based on the qualifications of the lead.
    0:14:47 So if they want a larger home and they want it to be a reoccurring booking, Thumbtack is
    0:14:48 going to make you pay more.
    0:14:51 And their mindset is that you’re going to pay more for this booking because you’re going
    0:14:53 to make more money if you do book the service.
    0:14:55 But also now you have their contact information.
    0:14:58 They actually do book reoccurring services.
    0:15:02 It kind of gets pricey pretty quickly, especially with people who just, there’s a lot of tire
    0:15:03 kickers on there.
    0:15:07 So you can kind of rack up some serious money just trying to get leads on Thumbtack.
    0:15:12 So that’s one of the reasons why we left that platform very early on within like six months.
    0:15:17 But our oldest client is actually, our longest tenured client is actually from Thumbtack.
    0:15:17 Yeah.
    0:15:21 Their home’s been cleaned every week for three years now, every single week.
    0:15:22 Wow.
    0:15:23 So it actually worked out.
    0:15:25 Very worthwhile to pay for that lead.
    0:15:26 Yeah.
    0:15:27 Yeah.
    0:15:30 Chris kind of mentioned the same thing in our last conversation with him.
    0:15:35 I want to say last summer where Thumbtack is, maybe that ship has sailed a little bit.
    0:15:38 It’s a little bit more difficult to kind of get a toehold in as they’ve adjusted their pricing.
    0:15:41 But Nextdoor, you mentioned, is another channel.
    0:15:42 What’s worked on there?
    0:15:45 So Nextdoor, you get a lot of people who are just in the neighborhood.
    0:15:47 Nextdoor is a neighborhood platform.
    0:15:51 Nextdoor is just a bunch of neighbors just talking about what’s happening in their community.
    0:15:54 So you’ll get things from, I’m looking for a recommendation for a restaurant to, I’m looking
    0:15:57 for a recommendation for a handyman and a cleaner.
    0:16:01 So normally that happens that people will just be on that platform looking for cleaners.
    0:16:02 What do you, who do you recommend?
    0:16:04 And then it starts talking about pricing.
    0:16:07 If you’re just pretty accommodating to answer their questions, they’ll book with you, but
    0:16:12 you got to just be on the platform pretty frequently and available to answer any questions that come
    0:16:12 up.
    0:16:16 And also on there, you hear sometimes they say like, oh, my cleaner is looking for more
    0:16:17 work.
    0:16:18 Does anybody have it?
    0:16:20 And so that is something that we look out for as well.
    0:16:20 Yeah.
    0:16:22 Because then we’re like, oh, we can make them a contractor.
    0:16:23 Let’s see.
    0:16:25 Let’s see what’s their availability.
    0:16:26 Let’s reach out to them.
    0:16:29 So that’s another way that Nextdoor can be used.
    0:16:30 I actually just recently did that.
    0:16:32 Someone said that the cleaner wanted more work.
    0:16:34 So I asked for the contact information.
    0:16:36 I haven’t followed up with them regarding a sidetrack.
    0:16:39 But like I said, that’s a great place to find cleaners and work.
    0:16:42 It just requires a little bit more availability.
    0:16:46 Anything else on the marketing front to connect to 2,700 bookings?
    0:16:48 Where are all these people finding you?
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    0:19:13 Oh, yeah.
    0:19:16 Our biggest one today is Yelp and SEO.
    0:19:20 And I know that some people are indifferent with Yelp, but it’s helped us tremendously.
    0:19:22 So that is where it goes.
    0:19:23 And then SEO.
    0:19:23 Yelp.
    0:19:26 And also to go back to Yelp, it depends on your market too.
    0:19:29 We got people in Dallas who, you know, who love Yelp.
    0:19:33 We got people in other places of the country who absolutely hate Yelp.
    0:19:37 And my thing is, I would say just try all marketing platforms, just see what sticks for you.
    0:19:44 And then we also did Google Ads very early on, which was very, it took up a lot of time and money.
    0:19:45 We weren’t ready for that.
    0:19:48 So we’re going to actually go back to Google Ads probably sometime this year.
    0:19:56 But SEO, search engine optimization, we’ve been cranking out leads from people just finding us organically on Google for three years now.
    0:20:04 It took us three, we actually use a, actually a company for SEO, but it took us three years to kind of get to where we are with the SEO marketing.
    0:20:10 So now we’re ranking on the first page for a lot of keywords, maids, Dallas, cleaning Dallas, things like that.
    0:20:14 So people just find us just by typing in those, those keys.
    0:20:18 I want to talk about that for a second because Dallas, it’s not a small city.
    0:20:21 We’re talking like 7 billion people, one of the biggest cities, you know, in the country.
    0:20:28 I imagine there were already a handful of well-established cleaning service, number one, like well-entrenched competition.
    0:20:37 And number two, it seems like that’s, I guess, why go after cleaning business Dallas or maid service Dallas versus, you know, Arlington or Frisco.
    0:20:40 Or like trying to pick off like some of these, like maybe slightly smaller suburbs.
    0:20:44 Oh yeah, so we started with the suburbs early on.
    0:20:51 So that’s kind of how we got our footing in some traffic because when we first started with SEO, it was like, there’s no way you’re going to be able to dominate Dallas, which we still aren’t.
    0:20:55 We’re on the first page with keywords, but just, it just depends on the keyword.
    0:20:59 But we started with some of the smaller areas, Richardson, Plano is actually a huge market.
    0:21:01 And we didn’t know that until we started doing SEO.
    0:21:05 And it was like, yeah, you might want to just focus on Plano instead of trying to focus on Dallas.
    0:21:10 So we kind of went to Garland, Richardson, Plano, Arlington, Grand Prairie.
    0:21:13 So we went around the suburbs of Dallas before we started focusing more on Dallas.
    0:21:17 But now like 90% of our jobs are in Dallas though.
    0:21:18 Yeah, that’s interesting.
    0:21:23 We had a guy who was doing web development out of Phoenix or actually a suburb of Phoenix.
    0:21:31 And so that was his like, don’t try and go for like, you know, the whole metro, like try and find this little sub neighborhood that you’re a part of.
    0:21:33 Because people might be looking for that local stuff.
    0:21:37 Is that a factor of being on Google My Business?
    0:21:39 Like what else is working local SEO wise?
    0:21:43 The thing about our physical location is that we’re located in Dallas.
    0:21:46 So area that we’re in is pretty centralized to Dallas.
    0:21:51 So being on Google My Business, when you’re in a Google map, you type in cleaning service near me.
    0:21:52 Guess who pops up?
    0:21:54 Because we’re in Dallas as well.
    0:21:56 So that helps us a ton.
    0:21:57 And we try to keep those pictures updated.
    0:22:00 That’s another one that brings us free marketing.
    0:22:02 We try to keep our pictures updated, our hours updated.
    0:22:04 So before and afters.
    0:22:09 And it helps us in our rankings because they’ll see last updated, you know, this week or last week.
    0:22:11 So they know we’re a live cleaning business as well.
    0:22:12 So that helps a ton.
    0:22:13 Oh, okay.
    0:22:14 Interesting.
    0:22:19 So there is some element that’s less set it and forget it, but just, you know, kind of keep it clean, so to speak.
    0:22:19 Keep it up to date.
    0:22:20 Yeah.
    0:22:26 So anytime there’s a new blog that goes up, anyone who searched for our pictures, they may get in a little alert or something like that.
    0:22:27 So it does help.
    0:22:31 Where do you prioritize sending customers for reviews?
    0:22:34 Because Thumbtack has a review platform.
    0:22:35 Yelp is obviously a huge review platform.
    0:22:37 Google has their own review platform.
    0:22:39 Facebook has their own review platform.
    0:22:41 Where do you, where do you prioritize that?
    0:22:46 So we don’t send anyone to Thumbtack anymore because we’re not on it anymore.
    0:22:49 And we got a good 70, I think it’s like 60, 70 reviews.
    0:22:50 Yeah, we have a good amount there.
    0:22:52 So we don’t send anybody there now.
    0:22:55 So our priority is Googling Yelp.
    0:23:01 And we did do, we haven’t pumped Facebook as much, but we have done that as well because we’ve booked clients from Facebook.
    0:23:04 But Googling Yelp, but it really depends with Yelp.
    0:23:09 I say definitely Google because anyone that has a Gmail can leave the review.
    0:23:14 With Yelp, you have to basically be a Yelper for it to stick.
    0:23:15 A Yelper.
    0:23:21 You can leave the review, but it would not show up basically for everyone to see.
    0:23:22 Like we can see if you left it.
    0:23:28 But if it’s the first time you made an account and you don’t have any friends or pictures and this is your first review, it’s not going to stick.
    0:23:39 So instead of having to know for a fact who has Yelp and who doesn’t, we really push Google more than anything else because there’s no question there that it’s definitely going to go up regardless.
    0:23:43 So when you’re asking for reviews on especially Yelp, they got to have a few things.
    0:23:45 So they got to have a picture.
    0:23:46 They got to have a profile.
    0:23:50 They have to have friends and they also have to have left reviews before.
    0:23:50 Yeah.
    0:23:54 So those are four key criteria for a person to kind of leave reviews on Yelp.
    0:23:55 Yeah.
    0:24:00 Because we have over 80 reviews and only 50 of them still are showing.
    0:24:01 Yeah.
    0:24:03 So we can see the other 30, but you can’t.
    0:24:04 But your clients can’t.
    0:24:07 And they say non-verified reviews or something like that.
    0:24:11 So when you’re looking for reviews, I would say stick to Google.
    0:24:15 But if you think people don’t leave them on Yelp and they’re a Yelper, then go for it.
    0:24:17 Sometimes we just ask for both.
    0:24:18 Gotcha.
    0:24:19 That makes sense.
    0:24:19 Yeah.
    0:24:21 I didn’t realize all that stuff about Yelp.
    0:24:24 That’s, I mean, they’re trying to protect their platform.
    0:24:27 And if it’s your first review, you come here five stars.
    0:24:31 Well, yeah, clearly you have some connection to these people, you know, but that’s interesting.
    0:24:37 I focus on the Google stuff because that will be visible and helps dominate those local near
    0:24:38 me types of searches.
    0:24:40 Anything else on the marketing front?
    0:24:41 This is, this is all great.
    0:24:45 I would say with the Google reviews, that’s to go back to that, that’s important too, because
    0:24:48 when you do search for the review, we search for the cleaning business.
    0:24:51 They got this thing called the local service pack.
    0:24:54 Where local services can be featured on the top of Google.
    0:24:58 If you have a certain amount of reviews and you apply for it, that’s a paid platform as
    0:24:59 well.
    0:25:03 But that gets you to the top of the Google ads so that people can say, all right, well, my
    0:25:06 three choices are these three businesses who has the most reviews.
    0:25:07 So that, that goes a long way too.
    0:25:08 Yeah.
    0:25:10 There’s some social proof in there for sure.
    0:25:11 Oh yeah.
    0:25:13 Tell me, and this is a cool, so I’m on maidstomatch.com.
    0:25:16 There’s like these cool sliders that say, well, how many bedrooms do you have?
    0:25:17 Where are you located?
    0:25:20 How do you want to sign up for, you know, weekly, every two weeks?
    0:25:21 That’s very cool.
    0:25:27 Like what happens after somebody goes through this kind of online booking process?
    0:25:31 Let’s just say I fill this in and I want to sign up.
    0:25:31 What happens next?
    0:25:36 So once they book, we get an email saying that a client booked, they get an email saying that
    0:25:38 they booked the service.
    0:25:43 And we basically see the time and day and we would reach out to our contractors saying,
    0:25:48 hey, we have a two bedroom, two bathroom in Frisco on Friday with arrival 8 to 10 a.m.
    0:25:49 Do you want it?
    0:25:51 That’s basically how it goes depending on the availability.
    0:25:52 They say yes or no.
    0:25:54 We assign it to the contractor.
    0:25:59 Then the client gets an email saying that like this confirms your clinic.
    0:26:02 Because when you book, it doesn’t really confirm that we’re going to come out, but it just says
    0:26:03 like, okay, we got it.
    0:26:04 We received it.
    0:26:04 We received it.
    0:26:07 So then they get an email saying that it’s confirmed.
    0:26:09 Was that invite to the contractor?
    0:26:10 Was that a one-on-one?
    0:26:13 Like you sent that to them or was that some like automated system?
    0:26:14 That’s through the platform.
    0:26:15 That’s through the platform.
    0:26:19 In the beginning, we were having to manually just text everyone individually.
    0:26:21 So we only had one person, two people.
    0:26:22 So yeah.
    0:26:25 So we were just texting in a group chat like, hey, this is what we have.
    0:26:29 But now through the platform, we just kind of send a blast and kind of whoever answers
    0:26:31 first would get the job.
    0:26:34 And they could say if they, yes, if they want it or no, and it will get an email saying
    0:26:35 this person wants this job.
    0:26:35 Yeah.
    0:26:37 And then we make a decision there.
    0:26:39 So you’re having about eight to 10 contractors.
    0:26:40 It makes that process a lot easier.
    0:26:45 Early on, we didn’t mind sending a text here and there, but now that we got, you know, so
    0:26:45 many, we’re still growing.
    0:26:47 We try to automate as much as we can.
    0:26:48 Yeah.
    0:26:49 That makes sense.
    0:26:50 What platform is that?
    0:26:51 That’s Launch 27.
    0:26:56 And the, like I said, sorry, though, when the client gets a reminder three days before
    0:26:59 we come and a day before we come so that they just, you know, let them know we’re
    0:27:03 coming, make sure everything is correct with address and everything like that.
    0:27:04 And we show up.
    0:27:06 And then you show up.
    0:27:13 So they pay through the website and you guys take your 40% and pass on 60% to the cleaner.
    0:27:15 And then everybody walks away happy.
    0:27:17 They pay through the website.
    0:27:19 And I think the back end is actually Stripe.
    0:27:21 So it’s a platform they’re familiar with.
    0:27:23 So it’s not like we’re collecting any money.
    0:27:25 We don’t collect money, number one.
    0:27:26 So everything goes through the website.
    0:27:30 Everything goes through Stripe and then we pay our cleaners every Friday via direct deposit.
    0:27:32 And it’s no cash transactions.
    0:27:33 Right.
    0:27:36 The only cash is if a client gives our cleaner a tip and that’s all there is to keep.
    0:27:38 And but they can even put the tip on the website as well.
    0:27:39 So.
    0:27:39 Okay.
    0:27:42 Are you guys, I noticed there’s a phone number on here too.
    0:27:46 Are you answering the phones yourself and trying to balance the day jobs and everything
    0:27:47 else that goes on?
    0:27:54 So we were, we currently, and we’re not, thankfully, we have virtual assistants to do
    0:27:54 that.
    0:27:58 But we were answering the phones for a good while before we had to like pass it off before
    0:28:01 we were running out of meetings and be like, okay, this is becoming too much.
    0:28:03 Then we got virtual assistant.
    0:28:03 Yeah.
    0:28:06 Earlier we weren’t getting that many calls where it was impacting us.
    0:28:12 But now we get enough calls where it’d be a nuisance trying to run out between meetings
    0:28:13 and picking up the phone.
    0:28:15 And we were losing business.
    0:28:19 So we want to make sure we answer all those calls because, you know, if someone calls you
    0:28:21 and you don’t answer, they go right on to the next person.
    0:28:23 And so you could have lost them there.
    0:28:23 So.
    0:28:26 And they answer our phones Monday through Saturday.
    0:28:34 Was that an individual contractor that you found for that answering service or was it a
    0:28:37 company that, you know, that was just on their menu of service offerings?
    0:28:43 It’s a company that answers for different cleaning businesses, which we recently actually
    0:28:44 just bought.
    0:28:49 We now have a virtual assistant company less than a month in.
    0:28:49 So.
    0:28:50 Yeah.
    0:28:51 We just started with that.
    0:28:55 And yeah, pretty much it helped clean your business owners, run and manage their business
    0:28:55 like they helped us.
    0:29:00 So opportunity came up and we purchased the business from the previous owners.
    0:29:01 So now we have a virtual assistant company.
    0:29:02 Oh my gosh.
    0:29:05 This is like the, this is like the Rockefeller habit.
    0:29:07 Like, you know, why am I going to pay a profit to somebody else?
    0:29:08 I’ll just bring this in house.
    0:29:11 And you’re like, we got side hustles on side hustles.
    0:29:12 Yeah.
    0:29:17 This is going to be a fun one because we knew, we knew the value that they were bringing and
    0:29:20 we were like, we can’t let this company just, you know, because they were going to close
    0:29:20 it.
    0:29:21 We said, we can’t let this company close.
    0:29:27 So I kind of did my diligence and started hitting up the owners and texting them and calling them
    0:29:30 because we also had a relationship with the owner, the owners as well.
    0:29:32 It was like, we don’t want you guys to close this business.
    0:29:33 We want, am I taking it over?
    0:29:34 What can we work out?
    0:29:37 We worked it out and now we’re running this business as well.
    0:29:45 With the automations and assistance that you have in place, what kind of time does it take
    0:29:47 on a, on a daily, weekly basis to run this thing?
    0:29:48 Early on, it was a lot.
    0:29:49 Yeah.
    0:29:50 Early on, it was way more.
    0:29:55 Now, if I had to put it all together, just the amount of time I may speak to a contractor
    0:29:57 just for the week, I don’t know.
    0:29:58 I’ll probably say an hour, hour and a half.
    0:30:03 I’m not sure if it is even that much, but one time we measured it, like we were literally
    0:30:04 doing it by the second.
    0:30:08 Each time we spoke to someone that said yes or no, and like on a Saturday, I think we
    0:30:11 had like five or six bookings and it came out to be like 12 minutes.
    0:30:15 It really doesn’t take that much out of our day at this point, at least.
    0:30:19 That’s, and that’s also, that’s just the labor you do, but you think about the business and
    0:30:23 you talk about it so much, but in terms of just physically being in the business, less
    0:30:25 than an hour a week, but we’re always talking about it.
    0:30:27 We’re always thinking about something.
    0:30:31 So it feels like it’s a lot more than that, but like labor, it’s literally just an hour a
    0:30:32 week, if that.
    0:30:33 That’s awesome.
    0:30:34 I’m excited for what you guys have built.
    0:30:39 Any surprises along the way or things you wish you’d known starting out?
    0:30:41 What would we have done earlier?
    0:30:42 We say we would have done SEO earlier.
    0:30:47 Especially because we had the revenue, not even from this business, but we also were saving
    0:30:47 up money.
    0:30:49 So we had the ability to do it.
    0:30:49 Right.
    0:30:51 But we just didn’t do it early on.
    0:30:53 So yeah, we didn’t start SEO until like six, seven months in.
    0:30:55 We would have done that.
    0:30:59 A big surprise that we had, which I guess it depends on the state, is we weren’t charging
    0:31:00 sale taxes.
    0:31:07 And so the government made it very clear that they wanted their money right away.
    0:31:09 And we started charging sale tax.
    0:31:10 We didn’t know that we had to.
    0:31:12 So we did see other businesses have it.
    0:31:16 But we’re like, oh, we’ll just do a flat rate so that we can stand out.
    0:31:20 And then we got an accountant and she was like, oh, no, it’s not an option for you where
    0:31:20 you live.
    0:31:22 You have to charge it.
    0:31:23 We’re like, oh, OK.
    0:31:28 So a year and a half into the business and we had to pay like all of that.
    0:31:29 So, yeah.
    0:31:33 But again, we weren’t taking out a profit from the business.
    0:31:37 We were just putting it all in an account for taxes or whatever.
    0:31:38 And so we had to cut the check.
    0:31:39 It was like, OK, that’s fine.
    0:31:40 Yeah.
    0:31:41 We just won’t do it again.
    0:31:42 That was a big surprise.
    0:31:44 And that was one of our biggest surprises.
    0:31:47 Other than that, I don’t know if there was anything else.
    0:31:47 Yeah.
    0:31:48 That stuck with us.
    0:31:50 Hire someone early.
    0:31:51 Yeah.
    0:31:52 Yeah.
    0:31:53 Those surprises are the worst.
    0:31:56 I got a note from the city of Livermore.
    0:32:02 It was like, you owe us, you know, three years of back taxes for like home use of your business.
    0:32:04 It was like some ridiculous made up thing.
    0:32:07 And I was like, what, you know, what is this for?
    0:32:09 And it was a time when the business wasn’t doing so well.
    0:32:12 It’s just, you know, I never you never want to get those.
    0:32:18 I’m always nervous when I get a letter that says like, you know, return address, IRS or something like, oh, this is not good.
    0:32:20 They did the same thing for us.
    0:32:23 The amount that they said, I don’t even remember, was something outrageous.
    0:32:25 And it’s like, we need it in like a week.
    0:32:28 And we’re like, well, when we finally spoke to them, like, how did you get this number?
    0:32:32 They’re like, oh, well, we estimate what other people around you are usually making with the business.
    0:32:33 So we’re not really sure.
    0:32:34 We’re only a year in.
    0:32:35 So how did you get this number?
    0:32:37 And we’re like, no, that’s not what we made.
    0:32:39 They’re like, oh, OK, it can be adjusted.
    0:32:40 Oh, thanks.
    0:32:42 We would have sent them a huge check.
    0:32:42 Yeah.
    0:32:43 They would have kept it.
    0:32:48 That was like, oh, no, we got that squared away.
    0:32:52 So I guess another thing would have been hiring an accountant earlier or at least someone to look at the books.
    0:32:54 It doesn’t have to be an accountant or a CPA.
    0:32:55 Just someone overlooked the books for you.
    0:32:57 Probably something we would have done earlier.
    0:33:01 Yeah, all of that, you know, legal back office stuff.
    0:33:02 It’s so time consuming.
    0:33:06 It’s so frustrating because you’re like, this has nothing to do with the operations.
    0:33:16 But on the other hand, it kind of does because that’s what separates, you know, the people that you’re hiring to do the cleaning from you guys is that existing infrastructure and everything in place.
    0:33:18 But what else is coming down the road?
    0:33:19 What are you guys excited about for this year?
    0:33:22 We’re really trying to scale the business.
    0:33:24 So we’ve said that usually.
    0:33:28 But now we’re at a point we recognize, OK, we put more money into marketing.
    0:33:30 We get more clients.
    0:33:31 It’s just simple math.
    0:33:36 And so we’re really trying to bring on more contractors to continue to grow.
    0:33:39 Like last month, we did our highest month ever.
    0:33:39 And then.
    0:33:41 Thank you.
    0:33:41 So we’re looking.
    0:33:43 And then this month would have been higher than last month.
    0:33:46 January would have been higher than the month than January.
    0:33:48 Sorry, January was the highest month ever.
    0:33:51 And then February would have been high, but we had to close down for a week because of the storm.
    0:33:53 So that show does.
    0:33:56 But then like last week, we did our highest week ever.
    0:33:57 It just keeps growing.
    0:34:01 So we’re like, we really need to get more contractors in here to continue to grow our business.
    0:34:03 We want to do like 40K a month.
    0:34:06 Right now we are between like 20 to 25K a month with sales.
    0:34:08 So we want to continue to scale that.
    0:34:10 And that’s our big focus.
    0:34:15 And then also bringing in, maybe hiring people to kind of help us scale or people to help us run the business.
    0:34:20 Because I know right now we can both do it and have our, you know, nine to fives and things in all these other businesses.
    0:34:21 But we need help.
    0:34:26 So that’s going to be our big thing for 2021 to elevate it and bring help in as well.
    0:34:30 And, you know, another part of our business is that we, as we mentioned,
    0:34:33 we sell courses on how to get your business up and running.
    0:34:36 And then we have a community where we help people to do it as well.
    0:34:42 So that’s another thing that it’s not necessarily the cleaning business, but it’s still part of, and it’s an extension of it, basically.
    0:34:44 That’s a huge part of it, too.
    0:34:44 Yeah.
    0:34:49 So growing that is, that’s some of the stuff that we’re looking forward to this year.
    0:34:50 Yeah.
    0:34:52 You guys have a lot going on.
    0:34:53 There’s no question about that.
    0:34:56 I mean, do you see, like, we’re just going to dominate Dallas?
    0:34:59 Or do you see this, like, mates-to-match brand going national at some point?
    0:35:08 No, I’m saying we toy with that, but we think that we need to excel at the Dallas one first before we even think about franchising anywhere else.
    0:35:14 Like, at least get it to a point where we want it to be, and then we can consider anything other places.
    0:35:19 Yeah, our SEO guy, he’s like, you guys are bringing enough traffic where you can start thinking about other locations.
    0:35:23 Because, like, Dallas may take a long time to get to one, two, or three.
    0:35:24 So you guys are dominating those suburbs.
    0:35:29 He’s like, we can still focus on Dallas or maybe start moving to other cities where you guys can start focusing on.
    0:35:31 So it’s an option.
    0:35:33 You never know.
    0:35:35 People ask us all the time, do you want to do a franchise?
    0:35:38 And, like, we have no idea what that looks like.
    0:35:42 Let us focus on what we’re doing right now, and we’ll figure that apart out later if it does come up.
    0:35:53 Yeah, well, this is a really cool example of one of these really fragmented businesses where there’s no dominant, you know, regional, definitely national, but, you know, there’s no dominant player.
    0:36:07 They’re the go-to brand for that, and so there’s an opportunity for you guys to come in, present a well-thought-out, easy-to-use interface, you know, for the customer side of things, and really perform well in a pretty short period of time.
    0:36:13 So I think it’s one that’s replicable, repeatable, not just in cleaning, but in any number of local services.
    0:36:15 So I’m really excited for what you guys have built.
    0:36:20 At the Hartremoni, which is a play on the last name, you find them over on Instagram there.
    0:36:25 Anthony and Janilka, thanks so much for taking the time to share the ins and outs of this thing.
    0:36:30 Let’s wrap this up with a couple number one tips for Side Hustle Nation here.
    0:36:39 So number one tip for me would be, it may sound cliche, but keep going because you never know what’s on the other side of that quitting factor.
    0:36:42 Early on, you know, we were about seven months in.
    0:36:43 We had a dry summer.
    0:36:46 We was like, it’s not worth it, the time commitment.
    0:36:48 And we were like, we were right on the edge of quitting.
    0:36:51 And that August, we boosted up.
    0:36:52 Our numbers doubled out of nowhere.
    0:36:54 No new marketing, nothing.
    0:36:55 It just doubled.
    0:36:56 And we just kept going from there.
    0:36:59 So if we were to quit, we would have never known where we would have been today.
    0:37:02 We wouldn’t have been able to help as many people as we have so far.
    0:37:02 So keep going.
    0:37:10 My tip would be, at least with Side Hustling, pick something that I think is flexible and maybe something that you’re good at as well.
    0:37:15 So I know like one of the Side Hustles that I’ve done, you know, I’m a mental health therapist.
    0:37:17 I started to do therapy online.
    0:37:20 Like I know sometimes people think this is an extension of their career.
    0:37:22 It’s not a Side Hustle, but it is.
    0:37:24 You know, it’s not necessarily your nine to five.
    0:37:30 So if there’s something that you enjoy doing and if there’s something that’s flexible and doesn’t cause, you know, stress, then go for it.
    0:37:31 I like it, guys.
    0:37:33 Thanks again for joining me.
    0:37:34 Awesome story.
    0:37:36 I’m excited to see what you guys will continue to build over there.
    0:37:38 And hopefully we’ll be able to keep in touch.
    0:37:39 So thanks so much.
    0:37:40 And we’ll catch up soon.
    0:37:42 Thank you for having us.
    0:37:42 Enjoy.
    0:37:48 I think this is a really cool business model.
    0:37:57 It’s almost like drop shipping for physical products where you don’t buy the inventory until you’ve gotten paid by the customer or Anthony and Janilka.
    0:38:01 The way they have it set up, they don’t pay for the labor until they’ve got a booked job.
    0:38:05 And that makes for a very flexible, low risk type of setup.
    0:38:06 All right.
    0:38:07 Takeaways from this episode.
    0:38:09 A couple of things stood out.
    0:38:17 The first was building relationships with existing cleaners or cleaning crews who might be interested in picking up more jobs.
    0:38:30 If you’re a service provider and someone comes and offers you more work that you didn’t have to go out and market for yourself, you didn’t have to sell it, and the compensation is in line with what you’d like to earn, I think that’s going to be compelling.
    0:38:32 That was number one for me.
    0:38:43 The bigger challenge here is on the customer marketing side of things, especially trying to gain a toehold in a market that already has established players, which is probably going to be just about any market, right?
    0:38:54 But if Anthony and Janilka can make it work in Dallas, which obviously had a ton of cleaning services already, it’s something that can probably be replicated where you are.
    0:38:58 From the sounds of it, there were a couple of things going on at once.
    0:39:02 There was this listening aspect, trying to be where customers are.
    0:39:14 They mentioned Thumbtack, Nextdoor, Google Ads early on, trying to build up some positive feedback and reviews, enough social proof and credibility where it becomes easier for customers to give you a chance.
    0:39:15 You’re no longer this unknown quantity.
    0:39:20 The second thing was reinvesting in organic SEO, local SEO.
    0:39:27 This is something that they mentioned they’d been doing for a couple years, but are really only recently starting to see the full impact of.
    0:39:33 And I wanted to call attention to that because it can be a very long game, especially in a big metro market like this.
    0:39:45 Smaller town, you’re going to have a much shorter road to getting on that first page, but it’s a slog to climb the ranks and then all of a sudden you hit that first page and the floodgates are open.
    0:39:49 I thought the comparison between Google reviews and Yelp reviews was really interesting.
    0:39:55 And I’m kind of in the same camp, like prioritize those Google My Business reviews for maximum visibility.
    0:40:01 Because oftentimes that person’s search is going to begin on Google and not Yelp and Google is going to prioritize those.
    0:40:05 Inside your company dashboard in Google My Business, there should be a direct link.
    0:40:17 And send people to ask them to leave a review, which was a tip Matt Raul shared as something that really helped his knife sharpening business gain over 100 reviews in, I want to say, less than a year.
    0:40:32 So if you can bake some sort of feedback loop like that into your process for a local business, I think you’ll start to see some real positive results in Google, which becomes self-perpetuating in a way, as long as the service remains good and customers stay happy.
    0:40:40 But once again, you’ll find the full text summary of this episode, along with all the links to the resources mentioned at SideHustleNation.com slash clean2.
    0:40:50 While you’re there, I put together a free bonus download of 101 service business ideas that you might be able to apply Anthony and Janilka’s strategy to.
    0:40:57 Once again, that’s at SideHustleNation.com slash clean2 or through the link in the episode description of your podcast player app.
    0:41:04 Now let’s fast forward, jump in the time machine, and catch up with present day Anthony after a quick word from our sponsors.
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    0:43:26 All right, Anthony, it’s been four years.
    0:43:32 A lot has happened in the Maids to Match business, closing in on $3 million in lifetime revenue.
    0:43:33 Catch us up.
    0:43:36 What have been some of the biggest shifts since we last recorded?
    0:43:40 Yeah, last time we spoke, our cleaning business was around $20,000, $25,000.
    0:43:42 That was a couple years ago.
    0:43:46 Now, we normally close out between about $45,000, $50,000, $60,000.
    0:43:51 So, it’s been a lot of adjustments and a lot of life during that time.
    0:43:56 We had two daughters since then, which means that we had to take our foot off the gas on certain businesses.
    0:44:02 But the good thing is that right when we had our first daughter, Alani, we hired an operations manager to run our business.
    0:44:09 And she has ran it successfully since then, which gave us a lot more time back to do and have conversations like these.
    0:44:11 Yeah, that’s fantastic.
    0:44:13 Congrats on the new additions to the family.
    0:44:20 And congrats on, it sounds like, removing yourself from a lot of the day-to-day and inserting a manager in your place.
    0:44:22 What do you look for in an ops manager?
    0:44:26 There’s a certain revenue milestone or someplace you’ve got to be at.
    0:44:30 You’ve got to have some margin available to hire somebody, to be able to pay somebody to do this role.
    0:44:37 Talk to me through that because it’s always like, well, if I hire somebody to do it, then there’s not that much left over.
    0:44:39 But, you know, there’s trade-offs.
    0:44:40 I had the same mindset when we first started.
    0:44:45 And I think a lot of the trade-off is, what do you value more in that season that you’re in?
    0:44:50 As entrepreneurs, we always say we want more money, but we don’t start businesses to get more money.
    0:44:52 We start businesses to get our time back.
    0:45:00 But as entrepreneurs, you realize that you trade in a 40-hour workweek for an 80-hour workweek as an entrepreneur, leaving a 9-to-5.
    0:45:06 So when we first had this conversation, we knew we were about to have a kid, so our time was going to be extremely limited.
    0:45:10 So one of the first things we did was we go where a lot of people go, overseas, right?
    0:45:16 You could find very qualified candidates on outwork.com, onlinejobs.ph.
    0:45:24 Fortunately enough for us, our operation manager came as a referral from a previous business venture that we had with virtual assistants.
    0:45:28 So she worked out of Jamaica, and I think her first salary was maybe about $8 an hour.
    0:45:39 So we said, you know, if we pay ourselves $20, $30, $40, $50 an hour, if we gave somebody, you know, $9, $10, we should have plenty of cushion for us to at least get a couple hours back.
    0:45:40 Got it.
    0:45:42 And you don’t have to jump in and hire someone with 40 hours straight.
    0:45:44 You could just do part-time.
    0:45:46 And we just knew we needed someone since we had the baby.
    0:45:48 Is she answering the phones for you?
    0:45:52 Is she, you know, playing puppet master and saying, okay, this crew needs to go over here?
    0:45:55 Like, there’s a lot of moving parts to this business, plus customer support and all that.
    0:45:56 Absolutely.
    0:45:57 Well, when we first started, she handled everything.
    0:46:04 So we knew the biggest thing we wanted to get off our plate was the customer service, because that took most of the time, especially since we had nine to five jobs.
    0:46:06 We handed her over the customer service.
    0:46:08 So that could be new inquiries.
    0:46:09 That could be client complaints.
    0:46:10 That could be challenges.
    0:46:13 And then also the hiring aspect as well.
    0:46:15 So what crew is going to show up?
    0:46:19 What time she became essentially the person that’s moving all the pieces into the right places?
    0:46:23 As long as she needed us, we were there in the background for her to support her.
    0:46:28 Any tools in tech that you like to use or have her use to manage all those pieces?
    0:46:29 Yeah.
    0:46:32 So one of the things that we used from the very beginning was Slack.
    0:46:36 We created communication channels in Slack and then also WhatsApp for our cleaners.
    0:46:38 So we maintain communication there.
    0:46:43 But then also we use a platform called Basecamp, which is a project management tool.
    0:46:49 So Basecamp allowed us to have all of our documentation, all of our SOPs, all of our conversations inside of one place.
    0:46:52 So whenever she needed to pull it, she would go use that.
    0:47:03 And also a big platform that we use was Launch 27 when we first started, which is a booking platform for essentially local service businesses where clients can book you online, pay you online, and also find you online.
    0:47:06 And you can also manage your cleaner’s pay and things like that in there.
    0:47:07 Oh, okay.
    0:47:07 I didn’t know that one.
    0:47:12 Jobber has come up from time to time as like a dispatch all in one.
    0:47:13 Jobber is another big one.
    0:47:15 Book and Koala, Zenmaid.
    0:47:16 Yep.
    0:47:17 All of them are pretty much the same thing.
    0:47:22 Now we actually create our own, which is called Tidy Track, which we decided to bring everything in-house.
    0:47:24 And now we just use that platform.
    0:47:24 Oh, okay.
    0:47:25 Dang.
    0:47:26 Scratch your own itch.
    0:47:27 Develop your own tool.
    0:47:27 Yep.
    0:47:29 That was exactly what it was.
    0:47:33 We had all these different platforms, email, text, phone numbers.
    0:47:37 And we just said, you know, we could use this to create our own CRM and we have everything inside of it.
    0:47:40 Now you’re operating in a pretty big metro.
    0:47:55 And I’m curious about the level of competition or, you know, the next generation of Anthony and Janilkas that are coming in and trying to steal market share or the drop servicing model or this remote cleaning model has become really popular.
    0:47:59 So I’m curious your take on that from somebody who, you know, maybe had a little bit of a head start on it.
    0:48:08 We definitely had a head start on it, but we have students coming in now and one of our top students, he did a million dollars in two and a half years.
    0:48:08 Wow.
    0:48:11 And he only operated out of, you know, one city.
    0:48:15 So there’s still room for people to come in and do it at a high level.
    0:48:18 Our advantage was an early start, but now we have AI.
    0:48:22 We’re talking about creating emails, we’re talking about creating flags, we’re talking about creating social media.
    0:48:27 There’s so many tools that we didn’t have when we started that people were coming in like, Anthony, you’re a little bit outdated on this.
    0:48:28 Now we’re using AI.
    0:48:35 We had a virtual assistant company, which is now no longer needed because AI can pick up the phone for you and answer it and book the client.
    0:48:37 And we’ve tested this out.
    0:48:43 So I think the new competitive advantage is using these AI automation tools, which is going to put you ahead in the competition from day one.
    0:48:44 Okay.
    0:48:51 For somebody starting today, what are one or two of the effective marketing tactics to try and get new clients, new cleaning customers?
    0:48:55 The old handy one I would say focus on is Google local services.
    0:48:59 I would still say that because those are people who are more intent based.
    0:49:03 They are actually looking for the services versus like we also do Facebook ads.
    0:49:06 But most of the time, that’s more interruption based services, right?
    0:49:07 You’ll see an ad come up.
    0:49:09 It’s like, oh, I might need a cleaning service.
    0:49:11 I would always say start with Google local services.
    0:49:12 It’s the easiest to manage.
    0:49:18 Now, based on your area, it’s going to be a little bit more expensive because it is so user-friendly, easy to manage.
    0:49:21 I will also say Google ads would be another one.
    0:49:23 It’s more controllable and managed by the user.
    0:49:28 But again, since it’s more controlled and managed by you, it’s going to be a little bit harder to use.
    0:49:29 It’s not as user-friendly.
    0:49:34 So those would be the first ones I’d say to start with Google local services and then probably Google ads.
    0:49:40 And then obviously, if you do have a network, it doesn’t hurt to tell people, you know, in the area who you are and what you do always.
    0:49:52 Do you see for people with, you know, that profile but zero reviews, there’s like a, well, I got to discount my rates because I’m just trying to get a critical mass of social proof here?
    0:49:55 If you want to try to undercut the competition, you absolutely can.
    0:49:59 But still, since you have no social proof, it’s going to be really hard to do that.
    0:50:05 We got one of our first reviews from someone calling us accidentally because she said five other companies didn’t pick up.
    0:50:08 We just happened to be the sixth person that picked up the phone.
    0:50:12 And she left us a five-star review without even using our services.
    0:50:15 She said, this is the only company that picked up the phone.
    0:50:16 They were nice.
    0:50:17 They were courteous.
    0:50:19 And they allowed me to book online.
    0:50:22 And even though I didn’t use them, you know, I’m here to just sing their praises.
    0:50:25 And those are things that you can control in your business that you don’t have to worry about.
    0:50:26 Yeah.
    0:50:28 You know, we talk about being a competition, just picking up the phone, right?
    0:50:30 So those are things you can do in the very beginning.
    0:50:31 What’s your take on this?
    0:50:40 This was an early response to four-hour work week and even the fire movement of, well, everybody wants to have this remote cleaning business.
    0:50:45 At a certain point, do we run out of boots on the ground, cleaners doing the actual work?
    0:50:50 Like, if you had our time recruiting or finding talent, it’s like, you know, nobody wants to do the dirty work anymore.
    0:50:51 Yeah.
    0:50:55 Recruitment in any business is the hardest thing you’re going to do.
    0:51:00 When I worked my nine-to-five job, it was, we, that was something that we had a recruitment department that I was a part of.
    0:51:03 That’s all we did every single day, right?
    0:51:09 But when you’re talking about this four-hour work week, it’s a lot more challenging to find people if you’re not willing to put that work in at the very beginning.
    0:51:13 One of the things we, we have a mindset around now is always be hiring.
    0:51:15 That’s one of our quotes.
    0:51:15 That’s one of our mantras.
    0:51:17 That’s what we tell our operations manager.
    0:51:20 I don’t care how many people we have, always be hiring.
    0:51:26 We also tell our students that because I just had a conversation with someone and she’s like, I had five cleaners at one point.
    0:51:27 Now I’m down to one.
    0:51:29 I was like, what happened during that time?
    0:51:30 She’s like, I got comfortable.
    0:51:31 I had five.
    0:51:31 I thought I was good.
    0:51:33 So always be hiring.
    0:51:35 Now, will there ever be people that stops cleaning?
    0:51:36 I don’t think so.
    0:51:43 Unless, you know, someone creates a cleaning robot like in the Jetsons back in the day, there’s always going to be a home that needs to be clean.
    0:51:45 There’s always going to need to be a person to do it.
    0:51:48 And I don’t see us moving over to robots anytime soon.
    0:51:48 Yeah.
    0:51:54 It’s one of these you’d imagine, at least in the near term, semi-AI proof businesses or stuff is going to keep getting dirty.
    0:51:59 And the robots aren’t yet that sophisticated, although we love our little robot vacuum that goes around.
    0:52:03 Yeah, we got the Roombas and stuff like that.
    0:52:11 But for actually someone to come in and lift things up, put them down clean under it, there’s always going to be a need for at least people, at least in our generation.
    0:52:13 After that, we’ll figure it out.
    0:52:14 But we won’t be here then.
    0:52:27 Do you see this model of essentially matchmaker where I’m going to be the marketing and administrative arm of this business, build the digital presence, go out and find customers and then find people qualified to do the work?
    0:52:31 Have you played around with it in any other niches?
    0:52:33 You kind of alluded to the virtual assistant service.
    0:52:38 Do you see it working or do you see students applying it in other areas?
    0:52:39 Absolutely, man.
    0:52:51 The matchmaking market is essentially, I would say around 2008 when Airbnb said, we’re going to put you in a stranger’s home and you don’t know who they are, what they do, and you’re just going to be okay with it.
    0:52:53 And during that time, I was like, okay, we could try this.
    0:52:57 And then Uber said, we’re going to put you in a stranger’s car and you’re going to be okay with it.
    0:53:00 And then obviously there’s going to be levels of protection.
    0:53:01 You want to make sure they got reviews.
    0:53:02 You want to make sure you do background checks.
    0:53:05 You want to make sure you do all of those things that make people feel comfortable.
    0:53:08 But we have seen this work in other business models.
    0:53:10 For us, we had a virtual assistant business.
    0:53:12 It was the same exact thing, right?
    0:53:15 Another business model we’ve seen was mobile massages.
    0:53:18 That was another one we’ve seen what was pretty interesting.
    0:53:25 Another one we saw was, it was another version of a daycare where assisted home living is another one we’re seeing people doing.
    0:53:28 I’ve seen it go as far as medical assistance.
    0:53:28 Okay.
    0:53:37 Which not as far as, but I’ve seen it go as high as medical assistance where people are finding people are qualified, trained, and they have medical backgrounds and the person just managing the business.
    0:53:43 I’ve seen that actually as a new demographic of people getting into the medical assistant business as well.
    0:53:48 Those are a few business models where they’re exactly the same thing as what we do, just on different levels.
    0:53:49 Yeah.
    0:53:55 I guess that’s care.com or Papa Pal, the caregiving type of marketplaces.
    0:53:59 We’ve used Zeal, like the massage matchmaker service.
    0:54:06 You punch in what time you want it, and they send it out to their network of licensed massage people, and they come to your house.
    0:54:09 Another example of that, we just hired an au pair.
    0:54:16 And essentially, all the agency does is find people who are qualified to take care of kids, and they match us with them.
    0:54:20 It’s the same exact process, and we have her living in our house right now, and this is our second one.
    0:54:23 So, I mean, we pay a lot more money for that.
    0:54:24 What was the name of the au pair service?
    0:54:26 So, that was a cultural care.
    0:54:26 Okay.
    0:54:28 Because we had a woman on the show, and that was her business.
    0:54:32 She was, like, franchising out this, like, nanny matchmaking service.
    0:54:36 It was like, hey, you know, it’s hard to find the right people, but, you know, our proven system.
    0:54:38 It was like, okay, this is cool.
    0:54:38 It is.
    0:54:41 And I’ve met someone who does the nanny service, and I was like, how do you do it?
    0:54:42 She’s like, oh, I don’t go out a nanny.
    0:54:45 She said, I have a roster of nannies that I’ve interviewed that I background checked,
    0:54:49 and I refer them out to people, and that’s exactly how she runs her businesses.
    0:54:55 So, it’s more common than we realize, but I think just because we talk about it so much,
    0:54:58 people just can’t comprehend the, oh, I don’t have to go out and clean aspect of it, but it
    0:54:59 happens all around us.
    0:55:00 Yeah.
    0:55:04 In the online world, we call it, like, the freelance trap of getting stuck, selling your
    0:55:06 skills, selling time for money.
    0:55:11 It’s like, well, if you start with the intention of being the owner-operator and hiring other
    0:55:15 people to do the work from the very beginning, you kind of avoid that freelance trap.
    0:55:20 The matchmaker model, the agency model, you know, lower margins, but more scalable because
    0:55:22 you’re not tied to your direct time.
    0:55:22 Yeah.
    0:55:27 Sounds like this is, you know, the full-time income at this point, plus the influencer business,
    0:55:28 which we’ll get to in a second.
    0:55:29 Was there a revenue target?
    0:55:33 Like, at what point do you feel comfortable saying goodbye to the career?
    0:55:37 So, I don’t think you ever feel comfortable when, and even when I handed in my resignation
    0:55:41 letter and I had the whole goodbye speech ready, we were never ready.
    0:55:42 We just had a kid.
    0:55:44 We just bought a house.
    0:55:45 It was the end of the year.
    0:55:48 But I just had the blessing of my wife that we were able to do it.
    0:55:53 And we said, worst case scenario, I could go back to work and go back to my same job if
    0:55:55 I wanted to, or get another one.
    0:56:00 But I think the level of comfort we had was when we had six months of emergency savings
    0:56:02 in our bank account, Liquid, just in case.
    0:56:03 Yeah.
    0:56:05 We didn’t have that consumer debt anymore.
    0:56:05 Mm-hmm.
    0:56:07 We had enough savings for our new baby on the way.
    0:56:10 And we was like, it’s not going to be a better time.
    0:56:12 And, you know, we just took the lead.
    0:56:12 Yeah.
    0:56:13 I’m glad you said that.
    0:56:15 Like, it’s never comfortable, right?
    0:56:17 It’s still like, oh, what am I doing?
    0:56:19 I’ve got this, you know, track record.
    0:56:23 I got this business that’s doing well, but can I really cut my own paycheck?
    0:56:25 Is this, you know, how sustainable is it?
    0:56:25 It’s scary.
    0:56:26 All of these things could disappear.
    0:56:30 And my wife keeps telling me, like, you know, she keeps telling me that how likely is it
    0:56:31 that everything disappears at the same time?
    0:56:35 It’s not very likely, but, you know, as an entrepreneur, you’re always thinking like, what
    0:56:35 if this happens?
    0:56:39 Like, obviously you got more upside, but you never know.
    0:56:40 So, um, that was my fear.
    0:56:42 Like, what if, what if, she’s like, what if this works?
    0:56:43 Yeah.
    0:56:46 And now, uh, four years later, you know, I’m a full-time entrepreneur.
    0:56:51 And then funny enough, Janoka, she actually got laid off a month into her maternity leave.
    0:56:52 Okay.
    0:56:53 Yeah.
    0:56:53 Is that even legal?
    0:56:57 That’s a whole nother story, but she got laid off a month into her maternity leave.
    0:56:59 And we were like, well, okay, here we are.
    0:57:00 Here we are.
    0:57:01 Yeah.
    0:57:03 Sometimes it’s almost, it’s never fun to get laid off.
    0:57:07 It’s almost easier if somebody else forces your hand and you’re like, okay, well now
    0:57:08 or never, I guess.
    0:57:11 Now we’ve been talking about it for years, who would leave first and when we’re going to
    0:57:11 leave.
    0:57:14 And it was kind of like jumping into a rope and we never did it.
    0:57:15 I didn’t.
    0:57:17 Then her job, you know, forced her to do it.
    0:57:18 So, uh, yeah, that was, that was a funny one.
    0:57:20 Not funny, but you know.
    0:57:20 Yeah.
    0:57:23 Talk to me about the education side.
    0:57:27 People started to take notice of your success with the cleaning business.
    0:57:30 You’ve got cleaningbusinessmasterclass.com.
    0:57:35 I see the two comma club, uh, you know, cook funnels plaque on the wall behind you.
    0:57:40 There’s been a lot of interest in other people learning to do what you do.
    0:57:44 Yeah, it started right at the height of the pandemic and coincidentally enough, people
    0:57:48 think that the cleaning business was doing bad and they say, oh, well, why do you sell
    0:57:49 courses?
    0:57:54 And actually the cleaning business hit its highest months during the pandemic, which proved that
    0:57:55 the business model was efficient.
    0:57:57 And then all we did was we just started sharing.
    0:58:02 I mean, we’ve been sharing our journey since 2017 online, but we never really thought people
    0:58:07 cared about the cleaning business because it was unsexy and we got a little bit of interest
    0:58:07 in it.
    0:58:12 And what it turned into was a full blown, you know, multiple seven figure business where
    0:58:16 now we had about 2000 students inside of cleaning business university.
    0:58:19 They’ve done over $18 million in their own cleaning businesses.
    0:58:24 They’ve cleaned over 50,000 homes and opened up businesses in 40 plus states.
    0:58:26 And it took on a whole life of its own.
    0:58:27 How crazy is that?
    0:58:32 Think about like the cumulative dust removed from America.
    0:58:37 It’s some cool metrics to think about, like the influence that you’ve had.
    0:58:37 Yes.
    0:58:41 And we never thought people cared about it, but we realized the more we shared, the more
    0:58:42 people we impact.
    0:58:46 And then also, you know, as long as we’re helping students get a result, whether it’s to help
    0:58:51 them pay off an extra bill, like when we started or travel a little bit more, pay down some
    0:58:56 debt or some people have, you know, left their nine to fives and gone full time into this
    0:58:56 thing.
    0:59:01 And that’s when we realized that there was true impact in sharing our story outside of
    0:59:02 the debt freedom story.
    0:59:02 Yeah.
    0:59:11 As a typical funnel to speak, your social media, YouTube podcast to, you know, to email opt-in
    0:59:12 straight to a sales page.
    0:59:15 What is the journey look like for a typical student?
    0:59:17 We’ve tried a few different things.
    0:59:21 So when we first started, we went completely low tech, no tech.
    0:59:26 It was an Instagram live of us sharing everything we know in one video.
    0:59:32 And we had people like, if you want us to turn us into a program where that’s adjustable
    0:59:36 for you, you could go through your own pace, you know, and send us a DM.
    0:59:37 And that was it.
    0:59:39 And we got, I think, 10 sales at $99.
    0:59:42 And we said, okay, now we got validation.
    0:59:43 Yeah.
    0:59:45 Quick validation, lowish price point.
    0:59:46 Yep.
    0:59:48 So we was like, okay, now we have to go and do this thing.
    0:59:54 So we spent a weekend building out the curriculum, recording it on Zoom, just like this.
    1:00:00 And fast forward four years later, now we have a whole community inside of Mighty Networks.
    1:00:03 We have a full-time staff admin assistant.
    1:00:05 We got a full-time customer service agent in it.
    1:00:08 We got full-time or part-time coaches in it also.
    1:00:12 And it’s developed and become its own thing at this point.
    1:00:14 But it was really just a DM.
    1:00:18 And then now we have Clean It Business Masterclass where we got so many questions on a weekly
    1:00:18 basis.
    1:00:24 And it’s like every single week, I go and perform the same exact masterclass for a full year.
    1:00:28 Russell Brunson style, do it once for a year, see how it goes.
    1:00:29 And so that’s what we’ve been doing.
    1:00:30 Yeah.
    1:00:33 It seems like it’s working really well and your students are getting great results.
    1:00:39 So you are the Hartramoni on Instagram, cleaningbusinessmasterclass.com.
    1:00:40 We mentioned that.
    1:00:43 You’ve also got the More Than a Side Hustle podcast.
    1:00:43 Love it.
    1:00:45 Lots of episodes out over there.
    1:00:46 What’s next for you?
    1:00:47 Where are you guys taking this thing?
    1:00:49 That’s a great question.
    1:00:54 The way I see Clean It Business University is I want it to be an all-in-one platform for
    1:00:57 entrepreneurs who happen to own cleaning businesses.
    1:01:02 I think that’s one of the biggest differences between us and cleaning business owners is
    1:01:05 this is just one way we’re able to achieve an outcome.
    1:01:08 So even inside of our platform, we talk about taxes.
    1:01:10 We talk about strategy.
    1:01:11 We talk about investing for your kids.
    1:01:12 So we had kids.
    1:01:15 People want to know, how are you investing for Alani and Amaya?
    1:01:21 So we brought in our strategists who are helping us invest so that by Alani’s 18th birthday,
    1:01:24 she’ll have close to a million dollars saved and invested.
    1:01:29 So we’re bringing everything that’s in our entire world, our all-pair, how we found them,
    1:01:31 how you guys could use them as well.
    1:01:37 So everything that we’ve learned over the course of these eight years as we’ve been sharing this
    1:01:41 journey, we bring that back to our community so that they could use resources as they see
    1:01:41 fit.
    1:01:44 And the cleaning business just might be one stopping point along their entire journey.
    1:01:47 They might learn from us about the cleaning business.
    1:01:49 They might say, I want to go start a car rental business.
    1:01:53 Or I might want to start a micro-influencer business, or I might want to just share my
    1:01:53 story online.
    1:01:58 So we see it as an all-in-one platform and curriculum for anyone who wants to learn about
    1:02:01 entrepreneurship by the vehicle of having a cleaning business.
    1:02:03 And then also, obviously, raising our two kids.
    1:02:04 Yeah.
    1:02:09 People learn right alongside you as you’ve grown and the family has grown.
    1:02:12 And, you know, different seasons, different stages come up all the time.
    1:02:13 So I’m happy to hear that.
    1:02:13 Absolutely.
    1:02:16 Again, CleaningBusinessMasterclass.com.
    1:02:17 Check it out over there.
    1:02:19 Big thanks to Anthony for sharing his insight.
    1:02:23 Thanks to our sponsors for helping make this content free for everyone.
    1:02:27 As always, you can hit up SideHustleNation.com slash deals for all the latest offers from our
    1:02:28 sponsors in one place.
    1:02:29 That is it for me.
    1:02:31 Thank you so much for tuning in.
    1:02:33 Until next time, let’s go out there and make something happen.
    1:02:36 And I’ll catch you in the next edition of the Side Hustle Show.

    Anthony and Jhanilka Hartzog erased $114k of debt in 23 months.

    The side hustling couple were making good money at their day jobs, but realized there’s only so much you can cut from your budget.

    That’s when they turned to the income side of the equation and started a ton of different side hustles.

    They picked up second jobs at their gym, rented out their car on Turo, dogsitted, and — inspired by my episode with Chris Schwab, they started a residential cleaning business called Maids2Match.com.

    Today, that business is doing $20-25k in sales a month, with other people doing the cleaning. Anthony and Jhanilka are fully in business-owner mode, dedicating just a few hours a week to it.

    You can follow along with their journey on Instagram @thehartrimony.

    Tune in to hear:

    • how they got this business off the ground while working full-time
    • how they find reliable cleaners
    • the marketing tactics that are paying off

    Full Show Notes: Listener Success Story: From Idea to 6-Figure Side Hustle

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  • Kleptocracy, Inc. — with Anne Applebaum

    AI transcript
    0:00:03 Everyone has a story worth telling, especially your mom.
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    0:00:39 And take $15 off your $99 purchase with their Mother’s Day sale,
    0:00:42 because the story of your family deserves to be remembered.
    0:00:47 Support for the show comes from Mercury,
    0:00:50 the fintech that more than 200,000 entrepreneurs use to simplify their finances.
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    0:01:20 No.
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    0:01:23 Get almost, almost anything delivered with Uber Eats.
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    0:01:25 Alcohol in select markets.
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    0:01:28 Episode 347.
    0:01:30 347 is the area code serving parts of New York City.
    0:01:35 In 1947, fruit flies became the first animals to travel to space.
    0:01:35 True story.
    0:01:39 I was training to be an astronaut, and during training, I vomited.
    0:01:41 And I asked the instructor, is this normal?
    0:01:43 And he said, not during the written exam.
    0:01:47 Go, go, go!
    0:01:58 Welcome to the 347th episode of the Prop G Pod.
    0:01:58 What’s happening?
    0:02:01 The dog is in Hamburg, Germany.
    0:02:05 The most interesting thing that’s happening, I’m speaking of something called online marketing
    0:02:07 rock stars, which gets about 12,000 or 13,000 people.
    0:02:09 I’ve been here six years in a row.
    0:02:10 It’s one of my favorite events.
    0:02:11 Love the city.
    0:02:16 It’s like Karl Lagerfeld exploded into a city, the juxtaposition of cement and industrial
    0:02:22 stuff, and then all these rich people constructing steel and glass condos.
    0:02:23 Remember Wallpaper Magazine?
    0:02:26 It’s like Wallpaper Magazine exploded into a city.
    0:02:28 I really, really enjoyed here.
    0:02:30 And one of the really nice things about living in London is everything is close.
    0:02:32 It took me an hour and 12 minutes to get here last night.
    0:02:33 Can you get over?
    0:02:34 Hour and 12 minutes.
    0:02:34 Boom.
    0:02:37 Like when I lived in LA, it took me an hour and 12 minutes to get to work.
    0:02:41 I’d either go to work, Figueroa, downtown in LA, or now I can go to Hamburg.
    0:02:42 Incredible.
    0:02:44 The world is getting smaller.
    0:02:45 Quick thought.
    0:02:48 I was on stage today and they asked me, what are the most seminal things happening in the
    0:02:49 world?
    0:02:55 I said, one, the reversal of the rivers of capital flowing, human and financial flowing into
    0:02:58 the U.S. that have reversed flow and are now flowing back to other parts of the world.
    0:03:05 And two, if we’re going to get serious about our deficit in the United States, we could
    0:03:07 tax rich people to death, which I think we should do.
    0:03:09 Let me be clear, but that wouldn’t do it.
    0:03:11 We could cut Social Security or extend the age.
    0:03:12 That wouldn’t do it.
    0:03:13 Also, I think we should do that.
    0:03:18 Counting on the interest rates plummeting to reduce the third largest expenditure, which
    0:03:20 is our interest on our national debt.
    0:03:21 That’s out of our control.
    0:03:22 The military.
    0:03:23 I believe we need a strong military.
    0:03:24 Are there inefficiencies?
    0:03:24 Sure.
    0:03:28 But I think there’s, unlike a lot of people on the far left, I think there’s a lot of
    0:03:31 very resourceful, mean people who would like to kill us.
    0:03:34 And I think that it’s important that we have the biggest military in the world.
    0:03:36 So where do we go from here?
    0:03:38 I think all roads lead to the same place.
    0:03:43 And that is, until we figure out a way to bring the cost of our health care system down from
    0:03:49 $13,000 a person to $6,500, which is what it is in the other six of the G7 nations, despite
    0:03:53 the fact we have worse outcomes, we live less long, we’re more obese, depressed, and anxious,
    0:03:55 none of this is going to get fixed.
    0:04:01 I think our only opportunity to balance the budget and also suppress or obviate a lot of
    0:04:05 unnecessary or manufacturing anxiety is to reduce health care costs.
    0:04:10 We pay eight times the price for Ozempic or for Humira.
    0:04:13 Our hospital systems are more expensive.
    0:04:16 We spend more on pharmaceuticals, despite the fact that many of these innovations are actually
    0:04:17 invented in the U.S.
    0:04:24 Why is it that the Gulf states get cheaper oil or cheaper gas?
    0:04:24 Why?
    0:04:25 Because they produce a lot of it, right?
    0:04:30 If you’re in a nation that has incredible agricultural output, usually the bananas are less expensive,
    0:04:30 but not in the U.S.
    0:04:31 Why?
    0:04:37 Because into the middle has slipped lobbyists who have weaponized a government with absolutely
    0:04:42 flooding the zone with a lot of money, such that pharmaceutical firms can convince a legislator
    0:04:46 that it makes sense for Americans to pay eight times more for pharmaceuticals, despite the fact
    0:04:49 they’re invented, manufactured, and distributed here in the U.S.
    0:04:49 Why?
    0:04:53 Because there’s money involved, and every senator needs to raise $60 to $100 million to be reelected.
    0:04:54 So I know.
    0:04:58 Let me take money from the pharmaceutical lobby to make sure that seniors and everybody else
    0:05:01 pays a shit ton way more than they should for health care.
    0:05:07 All roads, and I’ve been thinking a lot about the deficit, lead to one thing, and that is
    0:05:10 we need to do all of it, raise taxes, cut spending, and entitlements.
    0:05:14 But the only way we’re going to get there is if we figure out a way to dramatically lower our
    0:05:15 health care costs.
    0:05:17 It’s also the ripest place for disruption.
    0:05:22 That’s probably going to have to involve some sort of, I don’t know, executive action or laws
    0:05:27 that get rid of or at least reduce the amount of money in Congress or shaming these companies
    0:05:29 or these individuals, although that doesn’t appear to be working.
    0:05:33 But anyways, I’ve been thinking a lot about what are the kind of, what’s the best idea
    0:05:35 and what’s the biggest change in our economy.
    0:05:39 One, the river of the Amazon has changed flow twice in its history.
    0:05:40 It’s happening right now.
    0:05:45 Human capital is reversing flow out of the United States, which is not a good forward-looking
    0:05:47 indicator for the United States.
    0:05:52 And any serious conversation around our deficit and getting our fiscal house in order leads
    0:05:56 to a very boring place, and that is how do we figure out a way to rank down to lower the
    0:05:59 costs of health care, which probably means figuring out a way to get money out of
    0:06:00 politics.
    0:06:01 Easy squeezy.
    0:06:01 Done.
    0:06:02 We’re done.
    0:06:08 Anyways, in today’s episode, we speak with Anne Applebaum, a Pulitzer Prize-winning historian
    0:06:09 and staff writer at The Atlantic.
    0:06:13 We discussed with Anne the rise of kleptocracy in America, the global playbook of autocrats
    0:06:16 and solutions to our democratic slide.
    0:06:17 I really enjoyed this conversation.
    0:06:18 She’s definitely having a moment.
    0:06:24 I love it when people who are just in a very narrow area, her kind of, especially as
    0:06:26 autocracy, she’s a historian and writing about it.
    0:06:30 And when I say narrow, I don’t mean it’s not important, but she is probably the leading
    0:06:32 authority in the world in autocracy.
    0:06:36 And she is having a moment, which is unfortunate to be like, if all of a sudden, if someone were
    0:06:41 to tell you that someone who wrote about famine or urban violence was having a huge moment,
    0:06:43 that probably was not a good thing.
    0:06:47 And unfortunately, Anne is having a real moment, not because she isn’t incredibly talented,
    0:06:48 which she is.
    0:06:53 She’s both forcefully yet dignified, but because autocracy, kleptocracy, whatever you want to
    0:07:00 call it, whatever I think of it as a cacistocracy, has unfortunately taken root in the United States.
    0:07:04 Anyways, with that, here’s our conversation with Anne Applebaum.
    0:07:16 Anne, where does this podcast find you?
    0:07:19 I am in Washington, D.C., our nation’s capital.
    0:07:21 How’s the mood there right now?
    0:07:24 A little paranoid, a little stressed.
    0:07:26 I mean, it depends a little bit on who you are.
    0:07:30 But, you know, I have a next-door neighbor who works for the Department of Education.
    0:07:34 I know lots of people who worked for HHS.
    0:07:37 I know plenty of people who worked for USAID.
    0:07:43 And all of them are watching things they’ve worked on all of their lives be destroyed.
    0:07:44 So it’s a tough moment.
    0:07:48 You recently wrote a piece for The Atlantic arguing that under Trump, the U.S. is sliding
    0:07:53 towards kleptocracy, a system where leaders use political powers for financial gain.
    0:07:57 Before we get into the specifics, can you help ground us?
    0:08:03 What exactly is a kleptocracy, and how is it different from other forms of autocracy or corruption?
    0:08:09 So a kleptocracy, maybe it’s a fancy word for a profoundly corrupt dictatorship.
    0:08:18 But it’s a political system in which the leaders of the country not only exercise political power,
    0:08:23 but they also exercise economic power and probably own a lot of the economy.
    0:08:25 So Russia is a kleptocracy.
    0:08:32 You have people who have both political and economic power, you know, at the top of the system.
    0:08:39 And they use, I think maybe this is the key point, they use their political influence to make money for themselves.
    0:08:44 In other words, the policy of the Russian state, its foreign policy, its domestic policy,
    0:08:49 is not being made for the benefit of Russians, of ordinary Russians.
    0:08:56 The policy is being made for the benefit of a group of very wealthy people who earn their money out of state decisions.
    0:09:00 And the U.S. is very rapidly moving in that direction.
    0:09:04 There are questions now to be asked about some of our foreign policy.
    0:09:14 Is it being conducted in the interest of Americans, or is it being conducted in the interest of Trump, maybe his family, maybe the business community around him?
    0:09:17 That’s where you would have a real change.
    0:09:27 You know, we’ve had presidents before who were incompetent or who made mistakes or whose foreign policies failed in various different ways.
    0:09:37 But I don’t think we’ve ever had a president whose foreign policy and whose perhaps domestic policy are not designed for the purposes of making American life better.
    0:09:39 And I think that’s where we’re heading.
    0:09:51 So just to double click on that, by some estimates, the Trump family has increased their personal net worth approximately $3 billion since the launch, the Friday before inauguration of the Trump coin.
    0:10:06 Can you think of any other instance in history anywhere where one president, prime minister, dictator, you know, general consul, whatever, has managed to sequester $3 billion from the economy in 100 days?
    0:10:07 Obviously not.
    0:10:11 You can point to many other instances of corruption around the world.
    0:10:16 In U.S. history, there have been corrupt presidents in the past or people who were thought to be corrupt.
    0:10:23 But that usually was, if you look at the details, there were people who perhaps tolerated some corruption around them.
    0:10:29 I don’t know, Ulysses S. Grant supposedly let his wife’s family make money off government contracts, that kind of thing.
    0:10:37 But there is no incidence of a president while in office, while in office, enriching himself like this.
    0:10:41 I don’t think there’s any precedent for it, and I don’t think we’ve seen anything like it before.
    0:10:48 How do you respond to the notion or the argument that we’ve been a kleptocracy for a while?
    0:11:04 When you have Speaker Emrita Pelosi meeting with HHS and getting a sense for they’re considering using AI for payment systems, and then she goes and buys call options on Tempest AI, and when it’s disclosed, she’s purchased those call options.
    0:11:12 They surge that, I mean, effectively, isn’t Trump doing what everyone’s been doing, but he’s not doing it for small ball?
    0:11:15 The Democrats do it for hundreds of thousands, and he’s doing it for billions.
    0:11:18 But hasn’t this been going on for a while?
    0:11:25 You can certainly talk about the slide into corruption, which goes back, as you say, a while.
    0:11:39 I mean, I don’t want to put a date on it, but both the—I think certainly since the Citizens United Supreme Court decision that made U.S. elections a kind of Las Vegas free-for-all, where almost any amount of money can be spent.
    0:11:50 And certainly the change in ethics, I think, that meant that more and more members of Congress were using insider information to play the stock market, both Democrats and Republicans.
    0:11:59 And those are, you know, those are pieces of the story and the buildup to where we are, and maybe they explain part of why so many people tolerated Trump.
    0:12:16 Again, I don’t think there’s an example of any politician using office while in office to become a multibillionaire, and I don’t think it’s just a matter of numbers.
    0:12:19 I think it’s a completely different attitude.
    0:12:26 I don’t think Nancy Pelosi’s entire policy while she was Speaker was designed to make herself personally rich.
    0:12:28 I don’t think that was her goal.
    0:12:43 I don’t think that’s—and actually, I don’t say that—I don’t think there were Republicans, speakers of the House, whose political philosophy was deliberately designed to make themselves rich or who were doing things solely for that purpose.
    0:12:46 And I think you can ask whether Trump is doing that.
    0:12:58 You know, one of the—you mentioned his cryptocurrency business, which did a deal in the last, you know, in the last day, a day or two, with the Emirates.
    0:13:01 It was a sort of major Emirati investment into that company.
    0:13:16 And this actually—Trump also has a financial relationship with the Saudi government, whose state-owned Saudi companies sponsor his—a golf tournament that took place at his golf course a few weeks ago.
    0:13:22 And they—the head of the Saudi sovereign wealth fund was at that tournament and as one of its sponsors.
    0:13:32 In other words, these are countries with which the U.S. has political relationships and whose, you know, and whose leaders are interested in influencing U.S. politics.
    0:13:39 And the president, meanwhile, has an ongoing financial relationship with those governments and with those leaders.
    0:13:42 That’s not anything that Nancy Pelosi did in the past.
    0:13:45 I actually see the more damaging part of this.
    0:13:59 It’s not as romantic or interesting as that companies now, there’s—I would describe this sort of domino of cowardice in the private sector, where nobody wants to speak out because you do his bidding, he’ll make you rich.
    0:14:07 I believe about 30 people within a few hours made $700 million in the launch of the Trump coin.
    0:14:13 And then over the course of the next few weeks, when it crashed, about 80,000 retail investors lost several billion dollars.
    0:14:14 So there’s upside.
    0:14:16 But there’s also a downside.
    0:14:21 And that is, if you speak out, he might decide that you don’t get an exemption for the tariffs.
    0:14:27 Or he might, you know, implement some sort of crazy policy that just distracts or hurts your company.
    0:14:29 Is that the difference?
    0:14:32 Is that a slide from kleptocracy to autocracy?
    0:14:49 It certainly makes the state, and in particular Trump himself, an arbiter of the economy in a way that we used to think as Americans, and I think this is even both Democrats and Republicans, was, you know, was damaging and immoral.
    0:14:58 It puts the White House in a position of being able to decide who wins and who loses, you know, at least for large companies and at least in some businesses.
    0:15:07 And that is a—that does make us, you know, certainly on the path to becoming a Russian-style political system, yes.
    0:15:15 Speaking of going from depressing to really depressing, this isn’t like we’ve uncovered something.
    0:15:19 It’s been not transparent, it’s been not transparent, but it’s been transparent, but it’s out in the open.
    0:15:34 And it appears that despite what is obviously a slow creep or a fast, you know, train barreling down the tracks towards a kleptocracy, that if America doesn’t want it, it’s tolerating it.
    0:15:39 I just saw a poll saying that if the election were held again today, Trump would still beat Harris.
    0:15:43 And the Democratic Party is less popular than Trump.
    0:16:02 Hasn’t the failure been, or do you think, the failure kind of rests with us, educators, the media, the lack of civics courses, our inability to communicate to the populace that the kleptocracies don’t typically serve the citizenship well?
    0:16:08 Because as far as I can tell, America has decided they’d rather have a kleptocrat than a weak party.
    0:16:10 Your thoughts?
    0:16:14 I don’t know that most people understand yet what’s happened.
    0:16:17 I mean, you know, these stories come very fast.
    0:16:20 I actually started collecting the kleptocracy stories.
    0:16:28 Some of them are in that article I wrote for The Atlantic a couple weeks ago, but I’m also collecting them, you know, for future use.
    0:16:29 And there is something almost every day.
    0:16:46 Either it’s a violation of the Emoluments Clause of the Constitution, which says that Trump shouldn’t, or the president, sorry, shouldn’t take money or any favors from foreign governments or foreign countries, or it’s a immersion of a new conflict of interest.
    0:16:53 Somebody in the administration has clearly conflicted both a business and a political interest in something there.
    0:17:02 I mean, the classic example of that is Elon Musk, who has influence now over government agencies who regulate his own companies and who subsidize his own companies.
    0:17:07 I mean, that’s an outrageous conflict of interest of a kind that, you know, we would have thought was illegal.
    0:17:09 Or it’s a legal change.
    0:17:28 You know, the administration announcing, for example, it won’t, it will no longer enforce the Foreign Corrupt Practices Act, which prohibits American companies from bribing, using bribery abroad, or the Corporate Transparency Act, which was supposed to make the world of shell companies and anonymous businesses more transparent.
    0:17:38 You know, or it’s just plain corruption of the kind that we’ve been discussing, you know, the Trump family just taking money in exchange for political favors.
    0:17:41 And there’s many, many of those stories every day.
    0:17:47 And I am not sure how much people are yet able to pay attention to them or to understand them.
    0:17:49 I mean, there’s another problem.
    0:17:57 There’s been a problem for a long time with the world of kleptocracy and the world of money laundering and shell companies and so on, which is that it’s very, very complicated.
    0:17:59 It can be hard to explain.
    0:18:01 I mean, I’ve read a lot of books about money laundering.
    0:18:04 There have been some good ones in recent years.
    0:18:06 There’s a good book called American Kleptocracy.
    0:18:07 There’s a good book called Kleptopia.
    0:18:12 And almost all of them would be hard for laymen to grasp.
    0:18:15 I mean, it’s a story about moving money around the world very quickly.
    0:18:17 It’s about shell companies.
    0:18:18 It’s about manipulation.
    0:18:21 And I’m not sure that people get it yet.
    0:18:28 You know, what will have to happen is for people to begin to connect these stories to their own personal lives.
    0:18:35 personal experience when they understand that they are poor because the Trump family is rich.
    0:18:40 And this is something when you look at anti-corruption campaigns around the world, this is what the moment when they succeed.
    0:18:44 So, I mean, the most famous example of this is Alexei Navalny’s campaign in Russia.
    0:18:51 So, this was the great Russian dissident who died in a Russian prison some months ago.
    0:18:57 And he was the most successful campaigner against Vladimir Putin.
    0:19:09 And he did so by talking about theft and by talking about corruption and also by talking about how bad the roads are in Russia and how bad the hospitals are and how underpaid the doctors are.
    0:19:15 And he made the case that there was a connection between these things and people understood him.
    0:19:19 He made these spectacular – they were documentaries, really.
    0:19:21 I was going to say videos, but they were long.
    0:19:22 They were an hour or two hours.
    0:19:29 And he would sketch out these elaborate schemes that the president was carrying out or the president’s entourage.
    0:19:32 And he would show that sometimes they were funny.
    0:19:34 They used video.
    0:19:35 They used drone footage.
    0:19:40 But they also showed the connection between that world and the world of ordinary Russians.
    0:19:50 And that is the link that the Democratic Party will have to make and that I hope journalists who cover this stuff will also begin to make.
    0:19:53 You know, it’s not enough to talk about crypto or schemes or fraud.
    0:19:56 That’s something that I don’t think people get.
    0:20:21 But when you explain, as I said, that they are doing this in order to benefit themselves and not you and that the policy of the United States, whether it’s the foreign policy or the domestic policy or the economic policy, is being twisted and manipulated to benefit them and not ordinary Americans, then I think you’ll begin to get some political leverage from this.
    0:20:25 So there’s so many-ocracies to think about.
    0:20:33 And the thing that feels even more differentiated with this administration is, OK, there’s other kleptocracies, but kakistocracy.
    0:20:38 And that is, I would argue that Putin and Xi have competent people around them.
    0:20:41 And I don’t think that’s the case here.
    0:20:47 Any thoughts on what I think could be fairly described as a kakistocracy now in the United States?
    0:20:49 Do you do much thinking or writing about this topic?
    0:20:53 I don’t think I’ve ever used the word kakistocracy in my writing.
    0:21:01 But maybe I’ve addressed the idea, which is that it’s the rule of the worst people or, you know, of the least competent.
    0:21:11 I mean, there is something about who Trump attracts to his orbit and what kind of people want to work with him and be around him.
    0:21:31 Almost anybody who has real character, who has any ideals, who has any commitment to truth-telling, to evidence, to even just to reality itself, to the world of real facts, is almost immediately made uncomfortable in the presence of Donald Trump.
    0:21:47 Because Donald Trump is somebody who’s constantly seeking to shape reality to his own benefit, to change the facts, to tell a story or make up a myth, and who’s perfectly capable of being totally inconsistent from one day to the next or even from one hour to the next.
    0:21:49 I mean, the tariff story.
    0:21:54 One minute, he was justifying the tariffs because it’s going to bring back manufacturing to America.
    0:22:01 Another minute, he was justifying them a few minutes later on the grounds that he was going to do great deals with countries.
    0:22:05 But if you’re going to do deals and lift tariffs, then that’s not going to bring back manufacturing to America.
    0:22:28 And so anybody who does, anyone who cares about telling the truth or about presenting accurate vision of the world, or who cares about making policy based on reality and not on this fiction that Trump promotes, is uncomfortable.
    0:22:42 And that means that all the people around him are either, they’re simply manipulable and they’re willing to just do whatever he says, or they’re people who have made a big, a kind of moral sacrifice, you know, who are doing something they know to be wrong.
    0:22:45 You know, and you can, sometimes you can see it on their faces.
    0:22:48 I mean, I think this was the core problem that Mike Waltz had, actually.
    0:22:55 You know, the reason why he didn’t fit into Trump’s inner circle wasn’t just because he put my editor, Jeffrey Goldberg, on a Signal chat.
    0:23:05 It was also because he, at least in the past, had had an attachment to a certain ideas about foreign policy, a certain belief of America, what role it should play in the world.
    0:23:15 And he was just unable to lie convincingly on behalf of Trump when that violated his own, you know, his own morality or his own sense of the world.
    0:23:18 And he just couldn’t be around Trump any longer.
    0:23:21 And, of course, that happened repeatedly in Trump’s first term.
    0:23:24 And in his second term, these are people who are self-selected.
    0:23:28 They’re people who know what kind of person Trump is, who want to be there anyway.
    0:23:36 And so, as we used to say about Polish communists, for listeners who don’t know, I lived part of the time in Poland, either they’re liars or they’re stupid.
    0:23:42 I mean, either they go along with it because they don’t know better or they go along with it but know, you know, but know it to be wrong.
    0:23:45 So let’s move to potential solutions.
    0:23:48 And granted, this is a naive take.
    0:23:56 But my sense is the only way to step back from a kleptocracy is fairly swift punishment that sends a very strong signal that this won’t be tolerated.
    0:23:59 And I don’t know if America is capable of that.
    0:24:07 So, one, do you agree that it’s hard to pull back from it without pretty swift punitive action, imprisoning people or worse?
    0:24:18 Or more generally, how have you seen large economies that claim to be democratic walk back from this type of kleptocracy or autocracy?
    0:24:23 The country that I know best that is trying to move back is actually Poland.
    0:24:28 Poland had an autocratic populist government in power from 2015 to 2023.
    0:24:35 And one of the features of that government, like all autocratic populist government, is that it became very corrupt.
    0:24:37 The scale was different.
    0:24:39 This is Poland, not the United States.
    0:24:44 You know, they weren’t, they were, they were bound by the rules of the European Union.
    0:24:50 And so, as I said, it wasn’t the stunning theft that we’re seeing take place inside the United States.
    0:24:55 Nevertheless, there was a lot of money stolen, in effect, from the state and put into people’s pockets.
    0:25:08 And we now have, there was then an election which was unfair, but yet the opposition was able to win, partly by putting together a broad coalition, sort of center-right, center-left, liberal coalition.
    0:25:15 And now they are seeking to prosecute the previous government and hold them to account.
    0:25:16 And it is indeed very difficult.
    0:25:25 It’s very difficult, partly because the judiciary was changed and manipulated by the previous government.
    0:25:28 So that makes, that’s part of the story.
    0:25:34 It’s partly difficult because the president, although this may change in a few weeks, is still from the previous government.
    0:25:40 And so, and he’s been blocking a lot, he’s able to, to pardon people, actually, and block a lot of the changes.
    0:25:51 But even, even mobilizing the, the prosecutors, mobilizing the state to go after in a fair and systematic and legal way is pretty difficult.
    0:26:08 I mean, I think actually Poland is a lesson of how, once you destroy things and once you destroy, particularly the ethos of government, you know, once you’ve kicked out of government all the people who are there for idealistic reasons, you know, who don’t mind working for less money because they think they’re doing something on behalf of Americans.
    0:26:14 And once you’ve replaced a lot of those civil servants with loyalists, it’s very hard to find new ones.
    0:26:18 And that’s another, that’s a, that’s a related piece of the story I’m worried about in the U.S.
    0:26:40 That once you have kicked out everyone who works for the American government because they love America and instead have people who work for the American government because they think they might make money doing it corruptly or because they’re loyal, not to America, but to Donald Trump, you’re going to, you’re, you’ll, you’ll find in later years that the government lacks capacity to do things.
    0:26:46 That the people who should be there to fix problems or to manage risks aren’t there anymore.
    0:26:49 It’s a long walk, walk backwards.
    0:26:54 I mean, in our case, there are really three ways in which, in which this could be stopped.
    0:27:09 I mean, the, the, the, actually the simplest way would be for, I don’t know what it is, three or four Republican senators and a handful, six or seven members of the House to decide they want to stop it, to join with the Democrats.
    0:27:24 You know, to elect, you know, an independent or a, a bipartisan speaker and a bipartisan leader of the Senate and begin to, certainly they could end this, this fake emergency decree that Trump is using to, to impose these tariffs.
    0:27:29 They could certainly begin to conduct investigations into what’s going on.
    0:27:37 I mean, it’s Congress that has the investigative power to do this, but right now we don’t have, you know, we don’t have a majority in Congress that’s able to do that.
    0:27:40 So that would be, that’s actually the fastest thing that could happen.
    0:27:49 The second way it could happen is that voters decide at the next election, which is, you know, still many months from now.
    0:27:58 But they could decide to, to hand Congress to the opposition political party to enable them to conduct this and enable them to do it.
    0:28:06 But that would require a really decisive vote from a lot of people, including in red states, because the moving the Senate is, is not so easy.
    0:28:13 And then, you know, finally, we would need the courts to begin to respond.
    0:28:18 This would have to probably happen via lawsuits to begin to demand some kind of change.
    0:28:28 I mean, the, the, the, of course, the tragedy is that the real, the bodies in our system who are supposed to investigate federal corruption are the Department of Justice and the FBI.
    0:28:31 And those are controlled by Trump.
    0:28:35 So they’re not available to us right now as, as, as tools to do that.
    0:28:42 But maybe it would, it would, we would now have to wait for a future president, unless, of course, this president was impeached.
    0:28:45 We’ll be right back after the break.
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    0:30:05 Should university presidents take public stances on political issues or remain neutral?
    0:30:12 And I think people like me who have access to platforms like yours should speak out to stop authoritarianism.
    0:30:14 I’m Preet Bharara.
    0:30:20 And this week, Wesleyan University President Michael Roth joins me on my podcast, Stay Tuned with Preet,
    0:30:26 to discuss the role of college leaders in turbulent times and why he has chosen to speak out
    0:30:29 as the Trump administration takes aim at higher education.
    0:30:32 The episode is out now.
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    0:32:01 My understanding is that in leading up to World War II, that the private sector in Germany basically did sort of a deal or several deals with Hitler that said,
    0:32:07 you bust our trade unions, you financially favor us, and we’ll support you.
    0:32:10 And then it kind of spun out of control, so to speak.
    0:32:13 And it got to a point where they were powerless to do anything about it.
    0:32:20 Do you see any parallels in terms of the private sector in Germany enabling Hitler with what’s happening here?
    0:32:27 Specifically, I’ve just been shocked that all of these independent thinkers who think of themselves as leaders have been so quiet.
    0:32:36 And it’s just sort of gone along, whether it’s paying $30 or $40 million for some documentary on the First Lady or deciding that,
    0:32:47 no, just kidding, I’m not going to put tariffs on the pricing page or just not saying anything when you know that they’re very much against some of these policies.
    0:32:56 What’s your observation around the private sector in America right now as it relates to this and any historical references?
    0:33:04 So I’m always reluctant to compare America to Nazi Germany because then all anybody can think about is how Nazi Germany ended.
    0:33:13 And I didn’t feel like there’s going to be a Holocaust here very soon, so it always creates the wrong image.
    0:33:17 It also creates an image of dictatorship that’s wrong.
    0:33:24 You know, when people think of Nazis, they think of stormtroopers and people goose-stepping through the streets and that that’s what authoritarianism looks like.
    0:33:27 And, of course, in the modern world, that’s often not what it looks like.
    0:33:39 You know, the democracies end nowadays usually because they are a democratic elected leader slowly takes over the institutions of the state or quickly.
    0:33:44 And it can take some time and it can be very smooth and it doesn’t necessarily involve violence.
    0:33:47 And so that’s the way democracies fail.
    0:33:59 If you look at Hungary, if you look at Turkey, if you look at Venezuela, if you look at what almost happened in Poland but wasn’t completed, you know, that’s not a – there isn’t mass violence or street violence of the kind.
    0:34:01 So that’s why I didn’t like the comparison.
    0:34:21 However, having said that, you are right that there are multiple instances of company heads, business people, you know, in Nazi Germany, in other autocracies, thinking that they can do a deal or they can benefit from the system and that they won’t eventually suffer.
    0:34:23 And there are also multiple instances of them ultimately suffering.
    0:34:31 I mean, of course, the German economy, you know, the stock market went up and up and up, I think, until Stalingrad or, you know, some turning point of the war.
    0:34:34 And then it collapsed never to recover.
    0:34:39 And, you know, many businesses were destroyed and people’s lives were ruined.
    0:34:40 I mean, that’s an extreme example.
    0:34:54 But even in – even if you look at Hungary, you know, lots of business people who thought at first, you know, Orban was talking, you know, talking the talk of free markets and he was somebody who was going to be friendly to them.
    0:35:10 I mean, they too slowly lost control of their companies as the Hungarian state played a bigger and bigger role, somewhat like Trump wants to do, in deciding essentially who got rich and who didn’t, in making the rules of the system so that they would benefit a particular group of companies who are close to him.
    0:35:18 In his case, it’s his son-in-law who became very rich rather than his sons and a couple of his childhood friends.
    0:35:22 And eventually, I mean, I know a Hungarian businessman who wound up leaving the country.
    0:35:25 I mean, he eventually sold his businesses in the country.
    0:35:26 He moved away.
    0:35:32 He was very – he had some – still had relatives there, so he’s been rather quiet.
    0:35:39 But he understood finally that he couldn’t operate anymore in his system unless he was going to have a kind of corrupt relationship with the ruling party.
    0:35:52 And I’m afraid that American businessmen, I mean, especially the big businesses, are making a huge mistake by imagining that it’s going to be good for them in the long run to go along with this.
    0:36:10 Because if they cede that kind of power to the White House, you know, if they let the White House make arbitrary decisions, whimsical decisions about who can do this deal and who can – who’s allowed to escape the tariffs and who can’t, then first of all, it’s bad for the economy in the long term.
    0:36:26 But also, at some point, they could very well end up on the wrong side of that deal as the whim moves in the other direction and as others become favored.
    0:36:35 And, you know, there’s – you know, in almost every case that I’ve mentioned, sooner or later, the economic decline catches up.
    0:36:37 I mean, Hungary is a great example.
    0:36:43 It’s a country that was the – you know, the early 1990s, which is when I first started going there.
    0:36:46 It was the kind of gem of Central Europe.
    0:36:49 They started privatization early in the 1980s.
    0:36:52 By the time communism fell, they were ready for it.
    0:36:54 There were a lot of good investment opportunities.
    0:36:56 A lot of foreign companies moved into Budapest.
    0:36:57 It’s an attractive city.
    0:36:59 Food was good.
    0:37:03 And, you know, and it felt like it was moving upwards.
    0:37:09 But since Orban has taken over, you saw the boom continue for a while.
    0:37:22 And in recent years, you’re now beginning to see this very distinct decline, so much so that Hungary, depending on which measurement you use, is either the poorest country in the European Union or the second or third poorest.
    0:37:30 But it’s – you know, it’s – and it’s behind in all kinds of measures of productivity, of governance, has a very poor healthcare system, poor education.
    0:37:41 It’s sliding downwards, and the slide downwards is directly connected to the authoritarian system that Orban built and, of course, which many people around Trump admire.
    0:37:43 You know, it enabled corruption.
    0:37:45 It gave too much power to the state.
    0:37:53 It gave too much power to the people around Orban to – again, to decide, to make rules and laws that benefited them and their friends.
    0:37:56 And ultimately, it was bad for everybody else.
    0:38:00 It also encouraged a lot of educated Hungarians to leave the country.
    0:38:02 I mean, they have an emigration problem.
    0:38:08 And despite all this kind of pro-family rhetoric that Orban uses, people don’t seem to want to have children there.
    0:38:11 And they often leave if they can.
    0:38:15 And so that’s a – it’s a good indicator.
    0:38:19 I mean, almost every one of these countries – I mean, and there are more extreme examples like Venezuela.
    0:38:31 You know, countries that are – that lose out where too much power goes to one person, where institutions decline, where the independent judiciary declines, where the rule of law declines.
    0:38:34 Sooner or later, there’s an economic impact, and it’s negative.
    0:38:36 And, you know, Jeff Bezos should know that.
    0:38:42 And, you know, everybody who runs a large company or a bank in this country should be aware of that.
    0:38:44 I mean, they’re – and they have some other options.
    0:38:48 I mean, I understand that nobody wants their company to be picked out or attacked on true social.
    0:38:58 But there are ways in which they could work together, you know, which universities could work together, law firms could work together, and companies could work together too and begin to speak collectively.
    0:39:00 And I think that might make a difference.
    0:39:11 Just for the purposes of some discussion here, just some pushback, I find that I get a lot of pushback whenever I compare the U.S. right now to 1930s Germany.
    0:39:13 You know, he’s not a genocidal maniac.
    0:39:14 Say what you will about him.
    0:39:15 Okay, granted.
    0:39:27 But I see a nation that was arguably over the last 200 years the most progressive enlightened nation in the world, and it wasn’t the U.S., it was Germany, that descended into this darkness for 11 years.
    0:39:29 And what did they have?
    0:39:32 They started demonizing immigrants at an economic shock.
    0:39:35 They started – I mean, what do we have in the U.S.?
    0:39:45 We’re essentially in some form – it’s a new form – but we are rounding up people, in a sense, and sending them to the equivalent – I won’t call them concentration sites, but black sites.
    0:39:50 We have someone with extreme nationalist rhetoric who sees the world as a zero-sum game.
    0:39:54 All of our problems are because of the gains of other nations.
    0:40:06 And also, what I think is the most dangerous component that’s similar to 30s Germany, we have a huge group of a population that tends to be more risk-aggressive and more prone to violence, specifically young men who are really struggling.
    0:40:19 And what I would offer a question and ask you to respond is, is the U.S. that much less likely to get to that very dark place in four years than Germany was in 1935?
    0:40:28 So, again, the only reason I hesitate with the Germany comparison, as I say, is because of how it ended and because we know the end of the story.
    0:40:38 But you are right that if you look at Germany in 1933, which was the beginning of the story, you can find some parallels.
    0:40:49 And you’re also right that the – you know, one of the important comparisons to make is the speed with which a country can transform itself.
    0:40:56 You know, that we have – we all have this image in our head of the United States as being on some kind of even keel.
    0:41:00 You know, everything has been the same for so long and it will go on being the same.
    0:41:03 But countries do experience rapid declines.
    0:41:05 You know, they do experience rapid change.
    0:41:08 And we had it once before in our history during the Civil War.
    0:41:15 I mean, you know, we – our country plunged into violence and thousands of people killed thousands of other people.
    0:41:21 I mean, I don’t foresee that happening now, but you can have moments of profound change.
    0:41:36 And you are right that people who are too complacent and who believe it could never happen here because of our history, because of who we are, because we’re exceptional, whatever story they’re telling themselves, are missing the frequency with which this can happen.
    0:41:39 So, you know, I agree.
    0:41:47 You know, it’s also useful because you’re also right that what happened in the early 30s is a pattern that you see in other places.
    0:41:58 So, again, it’s a leader who is legitimately elected or chosen, as Hitler was initially, you know, then deciding to take over the institutions of the state.
    0:42:06 In other words, take over the civil service, politicize that, take over the judges, politicize them, attack the media.
    0:42:12 Actually, Hitler had this phrase Lugin Presa, which means lying presa, which is something like fake news.
    0:42:21 The same institutions that he was attacking – and these are, of course, also the institutions that Orban attacked or that Chavez in Venezuela attacked.
    0:42:25 By the way, this doesn’t have to be a right-wing – it doesn’t have to be a right-wing leader who does it.
    0:42:27 You can also have left-wing version as well.
    0:42:35 You know, all these moments when you see a rapid period of decline, it’s the same institutions being attacked and undermined.
    0:42:36 And that is happening here.
    0:42:39 And in that sense, your comparison is correct.
    0:42:44 Some of your writing and the writing of others is really – is illuminated.
    0:42:46 And let’s be honest, I’m a glass-half-in-the-be kind of guy.
    0:42:51 I’m always thinking about the end of America, how it might happen.
    0:42:58 And some of the stuff I’ve read, to your point, made me believe that it happens not with a bang, but with just a thud or a whimper.
    0:43:12 And an example or a scenario, and I want you to respond, 2028, four major states refuse to certify the election and say, we don’t – we don’t recognize this president.
    0:43:19 And California, basically, fifth-largest economy in the world, starts doing trade with the Asia-Pacific room.
    0:43:22 It’s a technology-based economy, develops its own leadership, its own currency.
    0:43:27 Texas, oil and gas economy starts its own currency.
    0:43:34 Different set of values, maybe Florida in the south and maybe the northeast is more about finance with strong relationship with Europe.
    0:43:43 But basically, we become four nations the size of, I don’t know, France and the UK, lose all of our scale, lose a lot of our power, infighting,
    0:43:46 don’t like each other, start putting up fences and borders.
    0:43:54 And America just slowly kind of fades, not to black, but fades to a much less powerful, inspiring form of black and white.
    0:43:59 Your thoughts on that scenario and could it happen?
    0:44:03 And if it could, what – I mean, well, I’ll start there.
    0:44:07 Do you think that is in any way a reasonable scenario?
    0:44:13 So I would like Americans to be open to the idea
    0:44:19 of thinking and imagining scenarios like that because – precisely because of how you ended your question,
    0:44:24 because it will help us think about how and why we might want to prevent it.
    0:44:33 You know, I don’t know if it’s reasonable to imagine California breaking off or whether Texas having its own currency is possible.
    0:44:50 Well, I can imagine very easily, I can imagine a challenged election in which some states either don’t certify or some – or don’t accept the result.
    0:44:55 And you can imagine in many different versions of how that could work out.
    0:45:01 And there is a president who’s not recognized by some state governors.
    0:45:04 And as I said, we came very close to that in 2020.
    0:45:12 And there are still – I don’t know what the percentages are now, but at some – it was at one place between 20 and 30 percent of Americans thought the 2020 election was stolen.
    0:45:16 What if that number was 60 percent or 70 percent?
    0:45:21 You know, what if most people thought that the president was illegitimate and had good grounds for thinking that?
    0:45:31 Then all kinds of – you know, then you have all kinds of federal institutions losing credibility and people asking whether they still need to obey the law.
    0:45:38 You know, what happens to the FBI in those circumstances or the Department of Justice or the instruments that the president has to use.
    0:45:49 So a kind of radical weakening of the presidency following this period of kind of hyperpower being given to the presidency is something I can easily imagine.
    0:46:00 And the fact that Donald Trump introduced into our system this profound doubt about elections means that you can now hear it on both sides, actually.
    0:46:06 I mean, you can hear – you know, I don’t know how much time you spend on social media, probably not so much.
    0:46:15 But you can see there’s a piece of the left who believed the 2024 election was stolen by Elon Musk, you know, or by Trump.
    0:46:27 And that uncertainty about results and that doubt about the system, you know, what if that grows to a level that makes people question the legitimacy of the whole system?
    0:46:31 And that’s the version that I think we could be quite close to.
    0:46:35 So, yeah, and I think people – it’s useful to imagine it.
    0:46:41 It’s useful to think through scenarios because that reminds people, I think, of what’s at stake.
    0:46:48 I mean, one of the things I find so frustrating is gearing up for the House races in 2026.
    0:46:56 I mean, I think I’m, like a lot of Democrats, frustrated that we haven’t had a more robust response, if you will.
    0:47:08 Do you have any thoughts – I’m sure you’re going to ask for your advice – on what, based on what you’ve seen historically, what – if people do, in fact, think this is dangerous and bad for America,
    0:47:18 what is sort of a playbook for a more greater viscosity, more tensile strength response than what is happening now?
    0:47:30 Well, first of all, in every time you see the rise of an authoritarian in any country, one of the first things that happens is that the opposition splinters.
    0:47:37 Because the rules of politics have changed, sometimes in ways that people don’t initially understand.
    0:47:43 And the – whatever was the previous opposition doesn’t understand the new rules.
    0:47:47 And they fight with each other and they split into different parties.
    0:47:55 You know, look, a country like Iran, the political opposition, you know, had dozens of parties who fought with each other and, you know, for years.
    0:47:57 Russia, same story.
    0:48:00 Venezuela, until recently, also the same story.
    0:48:02 You know, Hungary, the same story.
    0:48:18 That, you know, you had the rise of Orban and in response, you know, you had the left and the Greens and others, you know, fighting one another, you know, rather than unifying or finding a way to push back against the damage that he was doing.
    0:48:21 So this is normal.
    0:48:24 And so some of that – some of what we’re seeing is the same.
    0:48:27 I mean, I heard this kind of frustration in Poland in 2016 and 17.
    0:48:28 It was the same thing.
    0:48:30 You know, the opposition is powerless.
    0:48:31 They can’t fight back and so on.
    0:48:38 One of the things that needs to happen is for people to understand the rules are different, that the things that divided us before can’t divide us now.
    0:48:48 You know, there was a scene just – was it yesterday or the day before – of, you know, Palestinian activists attacking AOC at one of her events.
    0:48:50 I mean, this is a kind of own goal.
    0:48:51 Allies turning on allies.
    0:48:55 And that’s kind of – you know, that’s something that has to be avoided.
    0:49:18 But also, I think the Democrats need to look for what are the stories, what are the narratives, what are the – what are they going to find that unifies not only them and not only brings together different kinds of Democrats, but also reaches people who voted for Trump or people who stayed home, you know, people in the rest of the country.
    0:49:31 And actually, one of the things that might eventually work once people – once it begins to sink in is the idea that I spoke about before, this idea of corruption and its link to your well-being.
    0:49:37 You know, and you hear – you’re already hearing some of it, you know, when AOC and Bernie Sanders talk about oligarchy.
    0:49:46 When – I think it’s Elizabeth Warren who keeps saying, you know, they’re getting rich and you’re not – you know, and you’re losing your – you’re going to lose your health care.
    0:49:56 Beginning to make those links between what people are seeing and hearing, you know, even if vaguely about Trump and the people around him and how it affects people.
    0:50:05 I mean, the same is true actually for the decline in the justice system is that, you know, when you talk to people about judicial independence, that can be a little bit too theoretical.
    0:50:15 When you begin to say, you know, look, these are – you know, you’ve had these, you know, illegal deportations of people who are in this country legally.
    0:50:18 You’ve had, you know, even U.S. citizens being detained at the border.
    0:50:25 There – you know, this is a new, you know, a new system and eventually it could be coming for you.
    0:50:36 And when you link together people’s personal experiences and the political, you know, mess that they see around them, I mean, I think then you begin to get powerful narratives that move people.
    0:50:45 I mean, there’s a – you know, there are probably, you know, names and tactics I could – I could – you know, that might work here that you’ve seen in other countries.
    0:51:08 But I think the most important thing is for not just Democrats but for Democrats and for company bosses and for heads of law firms and for, you know, disappointed and distressed Republicans to begin to coalesce on a definition of what’s wrong that can be made clear to people and to begin to offer an alternative.
    0:51:11 We’ll be right back after the break.
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    0:54:11 We’re back with more from Ann Applebaum.
    0:54:16 I just want to move to the business of Ann Applebaum.
    0:54:24 My sense is you’re having this extraordinary moment, and I imagine it’s been a lot of, you know, successes.
    0:54:29 I love the statement, after working my ass off for 30 years, I’m an overnight success.
    0:54:31 I see you everywhere.
    0:54:34 And by the way, I think it’s wonderful.
    0:54:44 How are you, I don’t want to say taking advantage of it, but how do you think about this moment for you, and how do you try and get your message out there?
    0:54:51 Are you trying to write more, get better at social media, trying to hire people to manage your social media?
    0:54:53 Tell me about, like, Ann Applebaum, Inc.
    0:55:07 How do you manage to scale your message such that it can have as much impact as it can, given this, quite frankly, this moment in time where your work has real resonance?
    0:55:17 So, I’m not sure that I think about myself as a business that needs to be managed, but, and for better or for worse.
    0:55:22 I mean, I think it is, you can, it’s fair to say that I have changed some of what I do.
    0:55:29 So, I did spend, I don’t know, the 90s and 2000s and into the 2010s, a lot of what I was doing was writing history books.
    0:55:34 You know, I wrote histories of the Soviet gulag, the Ukrainian famine, and so on.
    0:55:48 And it was really, for me, there was a big turning point in 2015, when first in Poland and in Hungary, and then in the UK and the US, I saw, you know, I felt, I suddenly realized that I was watching a very big change.
    0:56:01 I was, there was a, there was an intellectual shift going on around me, particularly among, because I was kind of part of a, I was an anti-communist, and I knew a lot of conservatives, and a lot of my friends were in the conservative world.
    0:56:05 And I saw this conservative world begin to split, and part of it begin to radicalize.
    0:56:11 And then I wrote a book about that, and then I, I, I, I wrote another short book.
    0:56:30 And, and, and, and you are right that I do now think more about how to find ways of telling the stories that I studied and telling the, you know, describing the bad ends that I know from history and, and warning Americans not to go down those roads.
    0:56:38 And I don’t know, I, I, I, I’m not sure that I do it systematically or well, but I do it through, I, I talk a lot more than I used to.
    0:56:40 I mean, I do podcasts.
    0:56:46 I, I didn’t used to do any television, partly because I didn’t want to, and now I do it if you ask me, if I, if I have time.
    0:56:53 You know, I understand that there are different ways to reach people, that not everybody’s going to read my 500-page history of the Gulag.
    0:57:03 And so if I, if I have to talk about what a concentration camp is, which, by the way, they, those concentration camps in Guatemala, I mean, in El Salvador are, that’s what they are.
    0:57:09 And, and the definition is a site that’s not subject to the laws of the, the country sending people to that site?
    0:57:11 Is that the right definition?
    0:57:18 A concentration camp is a camp where people are sent who are neither prisoners of war nor necessarily convicted criminals.
    0:57:19 It’s somehow outside the law.
    0:57:25 It’s people who are being sentenced not for necessarily what they’ve done, but for who they are.
    0:57:28 And that’s, certainly that defines some of the people who have been sent to.
    0:57:43 So, so, so yeah, I feel obligated to, to, to, to talk and speak more, but, um, I don’t know, may, if there were, if there were something that I could do to get the message through more effectively and to more people, I would do it.
    0:57:50 Um, I, um, you know, I, I, I don’t come from a show business world or a, or a, or really a television world.
    0:58:04 Uh, you know, I, I, I’m, I’m somebody who writes books and articles, figuring out how to make what I studied and what I do, how to, how to make it clear and simple and to transmit it in a way that people understand.
    0:58:07 I mean, that I do spend time thinking about how to do that.
    0:58:08 I guess that’s the best way to put it.
    0:58:14 So we entered college the exact same year, uh, you at Yale, me at, uh, UCLA.
    0:58:19 You’re now, um, I think a senior fellow at Johns Hopkins.
    0:58:19 Is that right?
    0:58:20 Yep.
    0:58:22 There’s something called the Agora Institute there.
    0:58:23 And I’m, I’m fellow there.
    0:58:33 I’m curious, well, I’ll put forward a thesis that at universities, our inclinations are Democrats, almost like Democrats, our inclinations are correct.
    0:58:35 Our heart’s in the right place.
    0:58:38 We take things too far and we invite an overcorrection.
    0:58:44 How would you, what role, if any, do you think universities have played in inspiring an overcorrection?
    0:58:47 If that, if you believe that’s true.
    0:58:53 And two, what role do you think university leadership has to play in an attempt to push back on this autocracy?
    0:59:11 So when you’re talking about universities, it’s actually a really fraught subject because the truth about what actually happens at universities and what was written about universities and what people think about universities can sometimes be quite separate.
    0:59:22 And this was true both during the cancel culture moment of a few years ago, you know, and it was very true of the Gaza protests, for example, last spring.
    0:59:24 I’ll just give you an example of what I mean.
    0:59:32 I was a, I did a lecture at Northwestern University last year, and it was right at the height of the protest movement.
    0:59:34 And there were a lot of protest movements there.
    0:59:43 And I talked to a group of journalists who, student journalists, who were, who were, it was a class I spoke to before the lecture.
    0:59:53 And I asked them to tell me about how many people on the campus, which is about 20,000 people or 22,000 people at Northwestern, how many people actually cared about these protests?
    0:59:55 What, how, what number did they guess?
    0:59:59 And they said, well, there’s probably about a thousand people who care, who know about it, who follow it.
    1:00:00 Okay.
    1:00:03 How many people have actually been to a protest?
    1:00:04 Maybe 500.
    1:00:10 You know, how many people go regularly, live in tents, you know, care about it intimately?
    1:00:14 That was certainly no more than 50.
    1:00:15 And sometimes it was just a couple dozen.
    1:00:22 So out of 22,000 people, there were a few dozen who were making the news.
    1:00:27 Then we started talking about the slogans that were used at the protest.
    1:00:28 And these were kids.
    1:00:30 I mean, they were sort of in their early 20s.
    1:00:31 They’d never done journalism before.
    1:00:32 They were editors and work.
    1:00:34 They worked on the student newspaper.
    1:00:47 And one of them said to me, you know, the thing that had been most shocking for him was to learn that every time, whatever was the most extreme slogan, whether it was anti-Semitic or anti-Muslim, you know, whatever was the most extreme thing.
    1:00:55 If someone took a picture of that on a given day, that slogan was the one that would be in the Chicago Tribune the next morning.
    1:01:04 And so, you know, you had, I don’t know, 21,500 students on this campus who were not involved in this.
    1:01:09 You know, you had 22, 25 kids who were very angry.
    1:01:13 You know, one of them made a poster, and that was the news story.
    1:01:23 And so there were stereotypes and exaggerations about what students were up to and what they did that I think became very unfair.
    1:01:53 So I think, you know, it’s also become the case that because of the nature of social media and the way that news spreads, you know, one incident, you know, one crazy person at Yale or at UCLA or at wherever, you know, University of Colorado can do something crazy or make a statement or disrupt a lecture or post a blog or do something that suddenly will make him or her the focus of a kind of frenzy, you know, of one kind or another.
    1:01:59 And I don’t think that was ever very representative of everybody’s life on a university campus.
    1:02:05 And I’ve had kids who’ve been through university since then, and I know, I teach a little bit, so I know kids that age.
    1:02:15 And I mostly found them, you know, they were wary of this kind of extreme politics, you know, on both sides.
    1:02:17 They were mostly pretty moderate.
    1:02:30 You know, most of them were, you know, did their homework and, you know, went to their, you know, lacrosse matches and weren’t engaged in the kind of bitter campus wars that you read about in the newspaper.
    1:02:43 And so I think the, I think a lot of, you know, and then of course the campus wars became important to conservatives and to some on the left as a, as a way of fighting about other things.
    1:02:48 And so I think, I think the, the campuses were really did, you know, it was a bad service was done to them.
    1:03:02 And having said that, there were plenty of university professors and in particular, but also university presidents who weren’t clear enough about the basic, what should have been the basic rules for any university.
    1:03:14 You know, we, you know, we, you know, free speech, tolerance of views, you know, due process for people accused of things, whether they were accused of political crimes or, or, or sexual assault.
    1:03:20 You know, the, the, the, the, the presidents and the faculty also became caught up in these various frenzies.
    1:03:28 And in some cases became afraid of, you know, they, they, they, these institutions also became afraid of becoming the subject of attack.
    1:03:45 And so, you know, we had a, we had a, we had a long and ugly moment that actually, I think we were beginning to recover from until, you know, until the Trump administration came, came to office and decided that what it really wanted to do was destroy the universities altogether, which I do believe is their goal.
    1:03:53 I mean, I think they, I think their goal is, and it’s not just about correcting some kind of lefty excesses on campus.
    1:04:00 I think they want to, they, they see universities much as, again, Orban did, or, or indeed almost any authoritarian did.
    1:04:06 The Chinese apparently are very interested in what’s going on in the U.S. because they see echoes in their own history, the cultural revolution.
    1:04:13 You know, they see them as places where, you know, people exchange ideas, where they, they seek for truth.
    1:04:17 They try to establish facts, whether those are scientific facts or historical facts.
    1:04:28 And, and, and those are the kinds of people who’ve been taught critical thinking and who’ve been taught to ask questions that are a problem for a president who wants people to accept his lies.
    1:04:31 You know, he, he, this is a president who lies every day, several times a day.
    1:04:33 He lies about the price of gas.
    1:04:36 He lies about, you know, his tariff policy.
    1:04:40 He lies about everything and he doesn’t want people to question him.
    1:04:46 And they, they want to be their, their, you know, their movement to be accepted and not questioned.
    1:04:51 And they see universities as the source of a kind of, it’s not even a political opposition.
    1:04:53 It’s the source of intellectual and moral opposition.
    1:04:56 And I think that’s why they want to destroy them.
    1:05:05 So, so although there was a case for university presidents to be braver, for university faculty to, to, to become, to be less political.
    1:05:10 And by the way, you know, keeping in mind that it was always a small percentage on any given campus.
    1:05:16 And certainly when looked at, at the thousands of universities across the country, there was a, certainly that you could make that case.
    1:05:21 But it seems to me that what’s happening now isn’t even an overcorrection.
    1:05:23 It’s a, it’s a, it’s a different project.
    1:05:24 It’s a much more extreme project.
    1:05:27 So last question.
    1:05:33 I’ve been shocked whenever I meet an actor, one of the, and I’m talking about kids, they almost universally said,
    1:05:35 I just would not want my kids to go into this industry.
    1:05:44 Would you encourage your kids to be authors or write for a magazine or be a historian?
    1:05:48 How, do you think your industry is a good industry for young people to enter?
    1:05:52 So I don’t think, I have two kids and neither of them is interested.
    1:05:56 So we’re, you know, I don’t have to, I don’t, I don’t have to worry about it.
    1:06:02 All those, um, look, I, I, I still know a lot of really great journalists.
    1:06:12 I know people who are dedicated to investigating important stories, who write about crises around the world.
    1:06:20 I was just corresponding this morning with a photographer who I’m working with, who’s in Sudan and who’s witnessing a horrific moment in that war.
    1:06:22 There are refugees escaping into Chad.
    1:06:23 She happens to be there.
    1:06:23 She’s taking pictures.
    1:06:25 I’m going to write something short.
    1:06:29 I was, I was there a few weeks ago and I’m going to write something short to go with her photographs.
    1:06:40 And, you know, I see that people who are, you know, who, who, who believe in this kind of work and who want to do good work are, are still there and they have interesting careers and great lives.
    1:06:45 I mean, you don’t become super wealthy and you don’t necessarily become super famous.
    1:06:47 It depends on, you know, maybe you get lucky or maybe you don’t.
    1:06:53 But, but I, but it’s a, I see that the people in the industry feel they’re doing something good.
    1:06:56 And so, yeah, I would recommend that people do it for the moment.
    1:07:02 We still have, there are still places to write for some big places, some small ones.
    1:07:17 If you’re, if you’re interested in doing investigative journalism, if you’re interested in reporting, if you like writing, if you want to convey ideas, if you care about ideas, if you want to be engaged in, in political debate, there’s, there is space to do it.
    1:07:25 I mean, there is a lot of junk out there and a lot of really bad journalism and a lot of video clips that, you know, we don’t all need to see.
    1:07:33 But, but, but there, but there’s a, there’s a, there, there’s a real world and, and I hope younger people join it.
    1:07:35 There’s still space to do it.
    1:07:39 Ann Applebaum is a Pulitzer Prize winning historian and staff writer at The Atlantic.
    1:07:42 She is also a senior fellow at Johns Hopkins.
    1:07:50 Her books include Gulag, A History, Red Famine, Stalin’s War on Ukraine, and her latest Autocracy, Inc.
    1:07:55 She joins us from her home or office or home office in Washington, D.C.
    1:08:09 And I just love seeing people such as yourself who have gone a million miles deep on a, not a fairly narrow topic, but you, you, you, you literally are the Autocracy person.
    1:08:13 And it’s just very rewarding to see the kind of recognition and influence you’re having.
    1:08:22 And you’re forceful, yet dignified, and you’re one of the few people that, and this is one of my many flaws, I fall in love with my own ideas and look for reasons to validate them.
    1:08:29 But whenever you say something that isn’t congruent with my current thinking, I stop and I question my own beliefs.
    1:08:30 And I think that’s really important.
    1:08:33 So I really appreciate your good work.
    1:08:35 That is a really kind thing to say.
    1:08:36 Thank you very much.
    1:08:42 You know, I’m a listener and a follower and, and I look forward to hearing what you have to say in the future too.
    1:08:43 Thanks, Dan.
    1:09:03 Oswer of Happiness, this notion of autocracy, kleptocracy, and I brought up the notion of cacostocracy with Anne.
    1:09:16 And what I would argue, the difference between, you know, a lot of individuals who are really talented make good livings, but the reason they don’t make exceptional livings, and maybe that’s not their goal, maybe they just want to do their thing and make a good living.
    1:09:17 There’s nothing wrong with that.
    1:09:22 But I would argue if you want to make a great living, obviously you have to be talented.
    1:09:28 And I can’t figure out if raw talent is 51% or 49% of the whole package of making a really exceptional living.
    1:09:29 I’ve managed to make an exceptional living.
    1:09:30 I think I’m talented.
    1:09:31 I’m not humble.
    1:09:36 But hands down, the secret sauce of my success is two things.
    1:09:45 One, an ability to endure rejection and never get afraid to ask investors to invest in me, ask talented people to come to work for me, ask clients to be my client.
    1:09:47 I was never, you know, no never held me back.
    1:09:52 I’ve gotten a lot more no’s than yeses, and that’s the key to yes, is a lot of no’s and the willingness to endure it.
    1:09:58 But two, I have always understood from a very young age that greatness is in the agency of others.
    1:10:12 I’ve always invested a lot in people, and constantly I am thinking about, I think more about, what do I think more about than clients or expenses or the product, whatever it is I’m offering at the companies I’ve been running?
    1:10:16 I think about, who is really good, and how do I make sure they stay?
    1:10:23 Because the cost of replacing someone really good is just genuinely going to be a lot more than the cost of trying to keep someone.
    1:10:28 And the way you keep them is one, first and foremost, you pay them well.
    1:10:33 I want to make it really difficult for anyone to leave, especially anyone who’s really good.
    1:10:35 And that comes down to compensation strategy.
    1:10:44 And you don’t like to say this at all hands, but I generally believe there’s a small group of people that drive the majority of the value at medium and big firms.
    1:10:47 At a small firm, you can be kind of a SEAL team.
    1:10:49 You can pick mostly or have mostly really outstanding performers.
    1:10:54 Your ratio of A performers to B performers can be like 50-50.
    1:11:01 It’s never going to be 90-10 because the really best performers, no matter how profitable you are, it is very hard to pay everyone really, really well.
    1:11:04 But most big firms, it’s usually 10-90.
    1:11:09 And that is 10% of the people drive 120% of the value, and the other 90% are negative 20.
    1:11:15 And you have to have B players to scale a business because A players want a lot of compensation and equity or they want to go start their own businesses.
    1:11:21 And you have to convince them, better than doing your own thing or going to Salesforce or Google, you’re going to do really well here.
    1:11:23 So you have to give them a lot of equity, a lot of compensation.
    1:11:26 But I’ve now gotten to the point where I get a lot of joy.
    1:11:27 And I’m rounding third.
    1:11:41 I’m monetizing a lot of the brand equity and work that I’ve invested over the first four decades of my career, more of the last four decades, hopefully, and trying to overcompensate people, not only financially, but I’ve got a good manager in place.
    1:11:42 I think about kids.
    1:11:43 I send them on vacations.
    1:11:53 I try to, you know, invite them to cool stuff, try to give them a little bit of, I don’t know, some of that riz or fame in terms of speaking gigs or whatever it is.
    1:11:56 But loyalty is a function of appreciation.
    1:12:00 And loyalty is absolutely a function of shareholder value, or shareholder value is a function of loyalty.
    1:12:01 So then how do you get to loyalty?
    1:12:03 It’s appreciation.
    1:12:04 You pay them well.
    1:12:05 I try to overcompensate them.
    1:12:08 And you try to make their job rewarding or somewhat cool.
    1:12:09 Also, what do you do?
    1:12:11 You hold people accountable.
    1:12:13 And that is, on a regular basis, you let people go.
    1:12:14 And that’s not what you hear at all hands meetings.
    1:12:21 But it’s important because everybody at a firm needs to be able to look left and right and say, maybe I don’t love this person, but I get why they’re here.
    1:12:29 And if they are looking at someone who’s not very good or not working very hard or not as committed, it reduces their commitment.
    1:12:33 Or they start thinking, maybe I should go somewhere else where I’m compensated for my additional commitment.
    1:12:38 In sum, if you have a lot of talent, you’ll make a good living.
    1:12:42 But if you want to make a great living, you have to understand how to build an organization.
    1:12:47 And recognizing that greatness is in the agency of others is paramount.
    1:12:49 It’s the difference between a practice and an enterprise.
    1:12:52 It’s the difference between making a good living and making a great living.
    1:12:56 It’s the difference between having a voice and having an enormous impact.
    1:13:00 This episode was produced by Jennifer Sanchez.
    1:13:02 Our intern is Dan Shallon.
    1:13:04 Drew Burrows is our technical director.
    1:13:07 Thank you for listening to the Prop G Pod from the Box Media Podcast Network.
    1:13:12 We will catch you on Saturday for No Mercy, No Malice, as read by George Hahn.
    1:13:18 And please follow our Prop G Markets pod wherever you get your pods for new episodes every Monday and Thursday.
    1:13:22 We will catch you on Saturday for No Mercy, No Malice.
    1:13:22 We will catch you on Saturday for No Mercy.
    1:13:24 We will catch you on Saturday for No Mercy, No Malice, and we will catch you on Saturday for No Mercy.
    1:13:24 We will catch you on Saturday for No Mercy.

    Anne Applebaum, a Pulitzer Prize–winning historian and staff writer at The Atlantic, joins Scott to discuss the rise of kleptocracy in America, the global playbook of autocrats, and solutions to our democratic slide.

    Follow Anne, @anneapplebaum.

    Algebra of Happiness: greatness is in the agency of others. 

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • Essentials: How Hearing & Balance Enhance Focus & Learning

    中文
    Tiếng Việt
    AI transcript
    0:00:02 – Welcome to Huberman Lab Essentials,
    0:00:04 where we revisit past episodes
    0:00:07 for the most potent and actionable science-based tools
    0:00:10 for mental health, physical health, and performance.
    0:00:12 I’m Andrew Huberman,
    0:00:15 and I’m a professor of neurobiology and ophthalmology
    0:00:17 at Stanford School of Medicine.
    0:00:21 Today, we’re going to talk all about hearing and balance
    0:00:24 and how you can use your ability to hear specific things
    0:00:29 and your balance system in order to learn anything faster.
    0:00:31 The auditory system, meaning the hearing system,
    0:00:33 and your balance system,
    0:00:35 which is called the vestibular system,
    0:00:39 interact with all the other systems of the brain and body,
    0:00:41 and used properly can allow you
    0:00:43 to learn information more quickly,
    0:00:47 remember that information longer and with more ease,
    0:00:50 and you can also improve the way you can hear.
    0:00:51 You can improve your balance.
    0:00:54 We’re going to talk about tools for all of that.
    0:00:56 As many of you know,
    0:00:58 I’ve been taking AG1 daily for more than 13 years.
    0:01:03 However, I’ve now found an even better vitamin mineral probiotic drink.
    0:01:09 that new and better drink is the new and improved AG1, which just launched this month.
    0:01:14 This next-gen formula from AG1 is a more advanced, clinically-backed version of the product
    0:01:16 that I’ve been taking daily for years.
    0:01:20 It includes new bioavailable nutrients and enhanced probiotics.
    0:01:26 The next-gen formula is based on exciting new research on the effects of probiotics on the gut microbiome,
    0:01:33 and it now includes several specific clinically-studied probiotic strains that have been shown to support both digestive health and immune system health,
    0:01:37 as well as to improve bowel regularity and to reduce bloating.
    0:01:41 As someone who’s been involved in research science for more than three decades, and in health and fitness for equally as long,
    0:01:46 I’m constantly looking for the best tools to improve my mental health, physical health, and performance.
    0:01:55 I discovered and started taking AG1 way back in 2012, long before I ever had a podcast, and I’ve been taking it every day since.
    0:01:58 I find that it greatly improves all aspects of my health.
    0:02:04 I just feel so much better when I take it, and I attribute my ability to consistently work long hours over all these years,
    0:02:11 while also maintaining a full life, having tons of energy, sleeping well, not getting sick, etc., in large part to AG1.
    0:02:14 And of course, I do a lot of things. I exercise, I eat, right, etc.
    0:02:19 But with each passing year, and by the way, I’m turning 50 this September, I continue to feel better and better,
    0:02:22 and I attribute a lot of that to AG1.
    0:02:29 AG1 uses the highest quality ingredients in the right combinations, and they’re constantly improving their formulas without increasing the cost.
    0:02:31 So I’m honored to have them as a sponsor of this podcast.
    0:02:38 If you’d like to try AG1, you can go to drinkag1.com slash Huberman to claim a special offer.
    0:02:45 Right now, AG1 is giving away an AG1 welcome kit with five free travel packs and a free bottle of vitamin D3 K2.
    0:02:51 Again, go to drinkag1.com slash Huberman to claim the special welcome kit with five free travel packs
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    0:02:55 Can you hear me?
    0:02:57 Can you hear me?
    0:03:00 Okay, well, if you can hear me, that’s amazing.
    0:03:07 Because what it means is that my voice is causing little tiny changes in the airwaves, wherever you happen to be,
    0:03:16 and that your ears and whatever’s contained in those ears and in your brain can take those sound waves and make sense of them.
    0:03:21 And that is an absolutely fantastic and staggering feat of biology.
    0:03:25 And yet we understand a lot about how that process works.
    0:03:28 So what we call ears have a technical name.
    0:03:34 That technical name is oracles, but more often they’re called pinna.
    0:03:37 The pinna is P-I-N-N-A, pinna.
    0:03:43 And the pinna of your ears, this outer part that is made of cartilage and stuff,
    0:03:50 is arranged such that it can capture sound in the best way for your head size.
    0:03:58 So the shape of these ears that we have is such that it amplifies high-frequency sounds.
    0:04:01 High-frequency sounds, as the name suggests, are the squeakier stuff.
    0:04:05 So we have low-frequency sounds and high-frequency sounds and everything in between.
    0:04:11 And those sound waves, for those of you that don’t maybe fully conceptualize sound waves,
    0:04:21 are literally just fluctuations or shifts in the way that air is moving toward your ear and through space.
    0:04:24 In the same way that water can have waves, air can have waves.
    0:04:27 Okay, so it’s reverberation of air.
    0:04:34 Those come in through your ears and you have what’s called your eardrum.
    0:04:39 And on the inside of your eardrum, there’s a little bony thing that’s shaped like a little hammer.
    0:04:45 So attached to that eardrum, which can move back and forth like a drum, it’s like a little membrane.
    0:04:47 You’ve got this hammer attached to it.
    0:04:49 And that hammer has three parts.
    0:04:54 For those of you that want to know, those three parts are called malleus, incus, and stapes.
    0:04:57 It’s like, but basically you can just think about it as a hammer.
    0:04:59 So you’ve got this eardrum and then a hammer.
    0:05:02 And then that hammer has to hammer on something.
    0:05:09 And what it does is it hammers on a little coiled piece of tissue that we call the cochlea.
    0:05:18 So this snail-shaped structure in your inner ear is where sound gets converted into electrical signals that the brain can understand.
    0:05:24 Now, the cochlea at one end is more rigid than the other.
    0:05:28 So one part can move really easily and the other part doesn’t move very easily.
    0:05:40 And that turns out to be very important for decoding or separating sounds that are low frequency and sounds that are of high frequency, like a shriek or a shrill.
    0:05:51 And that’s because within that little coiled thing we call the cochlea, you have all these tiny little what are called hair cells.
    0:05:57 Now, they look like hairs, but they’re not at all related to the hairs on your head or elsewhere on your body.
    0:05:59 They’re just shaped like hairs.
    0:06:09 So we call them hair cells, those hair cells, if they move, send signals into the brain that a particular sound is in our environment.
    0:06:12 Now, this should stagger your mind.
    0:06:14 If it doesn’t already, it should.
    0:06:24 Because what this means is that everything that’s happening around us, whether or not it’s music or voices, all of that is being broken down into its component parts.
    0:06:27 And then your brain is making sense of what it means.
    0:06:31 Your cochlea essentially acts as a prism.
    0:06:37 It takes all the sound in your environment and it splits up those sounds into different frequencies.
    0:06:41 And then the brain takes that information and puts it back together and makes sense of it.
    0:06:47 So those hair cells in each of your two cochlea, because you have two ears, you also have two cochlea,
    0:06:56 send little wires, what we call axons, that convey their patterns of activity into the brain.
    0:07:05 And there are a number of different stations within the brain that information arrives at before it gets up to the parts of your brain where you are consciously aware.
    0:07:15 And there is a good reason for that, which is that more important than knowing what you’re hearing, you need to know where it’s coming from.
    0:07:26 And our visual system can help with that, but our auditory and our visual system collaborate to help us find and locate the position of things in space.
    0:07:28 That should come as no surprise.
    0:07:33 If you hear somebody talking off to your right, you tend to turn to your right, not to your left.
    0:07:40 If you see somebody’s mouth moving in front of you, you tend to assume that the sound is going to come from right in front of you.
    0:07:49 Disruptions in this auditory hearing and visual matching are actually the basis of what’s called the ventriloquism effect.
    0:08:01 The ventriloquism effect can basically be described in simple terms as when you essentially think that a sound is coming from a location that it’s not actually coming from.
    0:08:12 The way you know where things are coming from, what direction a car or a bus or a person is coming from is because the sound lands in one ear before the other.
    0:08:22 And you have stations in your brain and meaning you have neurons in your brain that calculate the difference in time of arrival for those sound waves in your right versus your left ear.
    0:08:28 And if they arrive at the same time, you assume that thing is making noise right in front of you.
    0:08:31 If it’s off to your right, you assume it’s over on your right.
    0:08:38 And if the sound arrives first to your left ear, you assume quite correctly that the thing is coming toward your left ear.
    0:08:39 But what about up and down?
    0:08:45 If you think about it, a sound coming from above is going to land on your right ear and your left ear at the same time.
    0:08:49 A sound from below is going to land on your right ear and your left ear at the same time.
    0:09:01 So the way that we know where things are in terms of what’s called elevation, where they are in the up and down plane, is by the frequencies.
    0:09:10 The shape of your ears actually modifies the sound depending on whether or not it’s coming straight at you from the floor or from high above.
    0:09:16 Now, this all happens very, very fast in a subconscious, but now you know why.
    0:09:22 If people really want to hear something, they make a cup around their ear.
    0:09:26 They essentially make their ear into more of a fennec fox type ear.
    0:09:30 If you’ve ever seen those cute little fennec fox things, they have these big spiky ears.
    0:09:34 They kind of look like a French bulldog, although they’re kind of the fox version of the French bulldog.
    0:09:38 These big, big, tall ears, and they have excellent sound localization.
    0:09:47 And so when people lean in with their hand like this, if you’re listening to this, I’m just cupping my hand at my ear, I’m giving myself a bigger pinna.
    0:09:50 Okay, and if I do it on the left side, I do this side.
    0:09:53 And if I really want to hear something, I do it on both sides.
    0:09:55 Okay, so this isn’t just gesturing.
    0:09:57 This actually serves a mechanical role.
    0:10:09 And actually, if you want to hear where things are coming from with a much greater degree of accuracy, this can actually help because you’re capturing sound waves and funneling them better.
    0:10:12 I’d like to take a quick break and acknowledge our sponsor, Eight Sleep.
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    0:11:56 So now I want to shift to talking about ways to leverage your hearing system, your auditory system, so that you can learn anything, not just auditory information, but anything faster.
    0:12:00 I get a lot of questions about so-called binaural beats.
    0:12:10 Binaural beats, as their name suggests, involve playing one frequency of sound to one ear and a different frequency of sound to the other ear.
    0:12:32 And the idea is that the brain will take those two frequencies of sound and because the pathways that bring information from the ears into the brain eventually cross over, they actually share that information with both sides of the brain, that the brain will average that information and come up with a sort of intermediate frequency.
    0:12:39 And the rationale is that those intermediate frequencies place the brain into a state that is better for learning.
    0:12:43 And when I say better for learning, I want to be precise about what I mean.
    0:12:50 That could mean more focus for encoding or bringing the information in.
    0:12:54 As you may have heard me say before, we have to be alert and focused in order to learn.
    0:12:58 So can binaural beats make us more focused?
    0:13:03 Can binaural beats allow us to relax more if we’re anxious?
    0:13:05 So what are the scientific data say about binaural beats?
    0:13:10 The science on binaural beats is actually quite extensive and very precise.
    0:13:15 So sound waves are measured typically in Hertz or kilohertz.
    0:13:23 I know many of you aren’t familiar with thinking about things in Hertz or kilohertz, but again, just remember those waves on a pond, those ripples on a pond.
    0:13:28 If they’re close together, then they are of high frequency.
    0:13:31 And if they’re far apart, then they are low frequency.
    0:13:35 So if it’s many more kilohertz, then it’s much higher frequency than if it’s fewer Hertz or killer Hertz.
    0:13:42 And so you may have heard of these things as delta waves or theta waves or alpha waves or beta waves, et cetera.
    0:13:46 Delta waves would be big, slow waves, so low frequency.
    0:14:01 And indeed, there is quality evidence from peer-reviewed studies that tell us that delta waves, like one to four Hertz, so very low frequency sounds, can help in the transition to sleep and for staying asleep.
    0:14:12 And that theta rhythms, which are more like four to eight Hertz, can bring the brain into a state of subtle sleep or meditation.
    0:14:15 So deeply relaxed, but not fully asleep.
    0:14:21 And you’ll find evidence that alpha waves, eight to 13 Hertz can increase alertness to a moderate level.
    0:14:27 That’s a great state for the brain to be in for recall of existing information, okay?
    0:14:39 And that beta waves, 15 to 20 Hertz are great for bringing the brain into focus states for sustained thought or for incorporating new information.
    0:14:44 And especially gamma waves, the highest frequency, the most frequent ripples of sound, so to speak.
    0:14:48 32 to 100 Hertz for learning and problem solving.
    0:14:56 Here, we’re talking about the use of binaural beats in order to increase our level of alertness or our level of calmness.
    0:15:03 Now, that’s important to underscore because it’s not that there’s something fundamentally important about the binaural beats.
    0:15:10 They are yet another way of bringing the brain into states of deep relaxation through low frequency sound
    0:15:16 or highly alert states for focused learning with more high frequency sound.
    0:15:22 They’re effective, but it’s not that they’re uniquely special for learning.
    0:15:27 It’s just that they can help some people bring their brain into the state that allows them to learn better.
    0:15:34 There’s very good evidence for anxiety reduction from the use of binaural beats.
    0:15:46 And what’s interesting is the anxiety reduction seems to be most effective when the binaural beats are bringing the brain into delta.
    0:15:50 So those slow, big waves like sleep, theta and alpha states.
    0:15:55 There’s good evidence that binaural beats can be used to treat pain, chronic pain.
    0:16:01 But the real boost from binaural beats appears to be for anxiety reduction and pain reduction.
    0:16:08 Many people like binaural beats and say that they benefit from them, especially while studying or learning.
    0:16:16 I think part of the reason for that relates to the ability to channel our focus when we have some background noise.
    0:16:19 And this is something I also get asked about a lot.
    0:16:25 Is it better to listen to music and have background noise when studying or is it better to have complete silence?
    0:16:31 Well, there’s actually a quite good literature on this as well, but not so much as it relates to binaural beats,
    0:16:38 but rather whether or not people are listening to music, so-called white noise, brown noise.
    0:16:40 Believe it or not, there’s white noise and there’s brown noise.
    0:16:41 There’s even pink noise.
    0:16:51 I want to be very clear that white noise has been shown to really enhance brain states for learning in certain individuals, in particular in adults.
    0:17:02 But white noise actually can have a detrimental effect on auditory learning and maybe even the development of the auditory system in very young children, in particular in infants.
    0:17:07 So first, I’d like to talk about the beneficial effects of white noise on learning.
    0:17:10 There are some really excellent studies on this.
    0:17:21 The first one that I’d like to just highlight is one that’s entitled low intensity white noise improves performance in auditory working memory task, an fMRI study.
    0:17:31 This is a study that explored whether or not learning could be enhanced by playing white noise in the background.
    0:17:40 But the strength of the study is that they looked at some of the underlying neural circuitry and the activation of the neural circuitry in these people as they did the learning task.
    0:17:53 And what it essentially illustrates is that white noise, provided that white noise is of low enough intensity, meaning not super loud, it actually could enhance learning to a significant degree.
    0:18:01 And this has been shown now for a huge number of different types of learning.
    0:18:06 I was very relieved to find, or I should say excited to find this study published in the Journal of Cognitive Neuroscience.
    0:18:08 This is a 2014 paper.
    0:18:17 White noise improves learning by modulating activity in dopaminergic midbrain regions and the right superior temporal sulcus.
    0:18:17 Okay.
    0:18:26 I don’t expect you to know what the dopamine midbrain region is, but if you’re like me, you probably took highlighted notice of the word dopaminergic.
    0:18:41 Dopamine is a neuromodulator, meaning it’s a chemical that’s released in our brain and body, but mostly in our brain, that modulates, meaning controls the likelihood that certain brain areas will be active and other brain areas won’t be active.
    0:18:59 And dopamine is associated with motivation, dopamine is associated with craving, but what’s so interesting to me is that it appears that white noise itself can raise what we call the basal, the baseline levels of dopamine that are being released from this area, the substantia nigra.
    0:19:08 So now we’re starting to get a more full picture of how particular sounds in our environment can increase learning.
    0:19:14 And that’s in part, I believe, through the release of dopamine from substantia nigra.
    0:19:29 So I’m not trying to shift you away from binaural beats, if that’s your thing, but it does appear that turning on white noise at a low level, but not too loud, can allow you to learn better because of the ways that it’s modulating your brain chemistry.
    0:19:32 So what about white noise and hearing loss in development?
    0:19:39 I know a lot of people with children have these kind of noise machines, like sound waves and things like that, that help the kids sleep.
    0:19:48 And look, I think kids getting good sleep and parents getting good sleep is vital to physical and mental health and family health.
    0:19:52 So I certainly sympathize with those needs.
    0:20:01 However, there are data that indicate that white noise during development can be detrimental to the auditory system.
    0:20:03 I don’t want to frighten any parents.
    0:20:12 If you played white noise to your kids, this doesn’t mean that their auditory system or their speech patterns are going to be disrupted or that their interpretation of speech is going to be disrupted forever.
    0:20:27 But there are data published in the journal science some years ago showing that when they exposed very young animals to this white noise, it actually disrupted the maps of the auditory world within the brain.
    0:20:41 So auditory information goes up into our cortex, into essentially the outside portion of our brain that’s responsible for all of our higher level cognition, our planning, our decision-making, et cetera, creativity.
    0:20:46 And up there, we have what are called tonotopic maps.
    0:20:47 What’s a tonotopic map?
    0:20:55 Well, remember the cochlea, how it’s coiled, and at one end, it responds to high frequencies, and the other end, it responds to low frequencies, sort of like a piano.
    0:21:06 In the auditory system, we have what are called tonotopic maps, where frequency, high frequency to low frequency, and everything in between is organized in a very systematic way.
    0:21:13 Now, our experience of life from the time we’re a baby until the time that we die is not systematic.
    0:21:19 We don’t hear low frequencies at one part of the room or at one part of the day, and high frequencies at another part of the room, another part of the day.
    0:21:20 They’re all intermixed.
    0:21:30 But if you remember, the cochlea separates them out just like a prism of light separates out the different wavelengths of light, the cochlea separates out the different frequencies.
    0:21:42 And the developing brain takes those separated out frequencies and learns this relationship between itself, meaning the child, and the outside world.
    0:21:49 White noise essentially contains no tonotopic information.
    0:21:51 The frequencies are all intermixed.
    0:21:53 It’s just noise.
    0:22:06 So, one of the reasons why hearing a lot of white noise during development for long periods of time can be detrimental to the development of the auditory system is that these tonotopic maps don’t form normally.
    0:22:09 At least they don’t in experimental animals.
    0:22:16 Now, the reason I’m raising this is that many people I know, in particular friends who have small children, they say,
    0:22:25 I want to use a white noise machine while I sleep, but is it okay for my baby to use a white noise machine?
    0:22:36 And I consulted with various people, scientists about this, and they said, well, you know, the baby is also hearing the parents’ voices and is hearing music and is hearing the dog bark.
    0:22:45 And so, it’s not the only thing they’re hearing, however, every single person that I consulted with said, but you know, there’s neuroplasticity during sleep.
    0:22:47 That’s when the kid is sleeping.
    0:22:56 And I don’t know that you’d want to expose a child to white noise the entire night because it might degrade that tonotopic map.
    0:23:06 It might not destroy it, might not eliminate it, but it could make it a little less clear, like sort of taking the keys on the piano and taping a few of them together.
    0:23:15 Once your auditory system has formed, once it’s established these tonotopic maps, then the presence of background white noise should not be a problem at all.
    0:23:20 In fact, it shouldn’t be a problem at all because you’re also not attending to it.
    0:23:28 The idea is that it’s playing at a low enough volume that you kind of forget it in the background and that it’s supporting learning by bringing your brain into a heightened state of alertness,
    0:23:36 and especially this heightened state of dopamine, dopaminergic activation of the brain, which will make it easier to learn faster and easier to learn the information.
    0:23:41 I’d like to take a quick break and acknowledge one of our sponsors, Function.
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    0:25:31 So now I want to talk about auditory learning and actually how you can get better at learning information that you hear,
    0:25:35 not just information that you see on a page or motor skill learning.
    0:25:39 So there’s a phenomenon called the cocktail party effect.
    0:25:46 Now, even if you’ve never been to a cocktail party, you’ve experienced and participated in what’s called the cocktail party effect.
    0:25:50 The cocktail party effect is where you are in an environment that’s rich with sound,
    0:25:54 many sound waves coming from many different sources, many different things.
    0:26:00 So in a city, in a classroom, in a car that contains people having various conversations,
    0:26:06 you somehow need to be able to attend to specific components of those sound waves.
    0:26:09 Many, you need to hear certain people and not others.
    0:26:17 You and your brain are exquisitely good at creating a cone of auditory attention,
    0:26:26 a narrow band of attention with which you can extract the information you care about and wipe away or erase all the rest.
    0:26:29 Now, this takes work.
    0:26:30 It takes attention.
    0:26:36 One of the reasons why you might come home from a loud gathering, maybe a stadium, a sports event,
    0:26:42 or a cocktail party for that matter, and feel just exhausted is because if you were listening to conversations there
    0:26:46 or trying to listen to those conversations while watching the game, it takes attentional effort.
    0:26:56 And the brain uses up a lot of energy just at rest, but it uses up even more energy when you are paying strong attention to something.
    0:26:59 Literally caloric energy, burning up things like glucose, et cetera.
    0:27:01 Even if you’re ketogenic, it’s burning up energy.
    0:27:07 So the cocktail party effect has been studied extensively in the field of neuroscience.
    0:27:18 And we now know at a mechanistic level how one accomplishes this feat of attending to certain sounds, despite the fact that we are being bombarded with all sorts of other sounds.
    0:27:21 So there are a couple of ways that we do this.
    0:27:31 First of all, much as with our visual system, we can expand or contract our visual field of view.
    0:27:32 Okay.
    0:27:32 We can do that.
    0:27:34 We can expand and contract our visual field of view.
    0:27:42 Well, we can expand and contract our auditory field of view, so to speak, or our auditory window.
    0:27:57 We can really hear one person or a small number of people amidst a huge background of chatter because we pay attention to the onset of words, but also to the offset of words.
    0:28:08 So one of the more common phenomenon that I think we all experience is you go to a party and, or you meet somebody new and you say, hi, I would say, hi, I’m Andrew.
    0:28:10 And they’d say, hi, I’m Jeff, for instance.
    0:28:11 And a great, great to meet you.
    0:28:13 And then a minute later, I can’t remember the guy’s name.
    0:28:16 Now, is it because I don’t care what his name is?
    0:28:21 No, somehow the presence of other auditory information interfered.
    0:28:23 It’s not that my mind was necessarily someplace else.
    0:28:27 It’s that the signal to noise, as we say, wasn’t high enough.
    0:28:35 Somehow the way he said it or the way it landed on my ears, which is really all that matters, right?
    0:28:41 When, when it comes down to learning is such that it just didn’t achieve high enough signal to noise.
    0:28:47 So the next time you ask somebody’s name, remember, listen to the onset of what they say and the offset.
    0:28:54 So it would be paying attention to the J in Jeff, and it would be paying attention to that F in F in Jeff, excuse me.
    0:28:58 All right, and chances are you’ll be able to remember that name.
    0:29:08 Now, I do acknowledge that trying to learn every word in a sentence by paying attention to its onset and offset could actually be kind of disruptive to the learning process.
    0:29:22 So this would be more for specific attention, using the attentional system, we can actually learn much faster, and we can actually activate neuroplasticity in the adult brain, something that’s very challenging to do.
    0:29:44 And that the auditory system is one of the main ways in which we can access neuroplasticity more broadly, I’d like to now talk about balance and our sense of balance, which is controlled by believe it or not, our ears and things in our ears, as well as by our brain and elements of our spinal cord.
    0:29:55 The reason why we’re talking about balance and how to get better at balancing in the episode about hearing is that all the goodies that are going to allow you to do that are in your ears.
    0:29:59 They’re also in your brain, but they’re mostly in your ears.
    0:30:07 So as you recall from the beginning of this episode, you have two cochlea, cochleas, that are one on each side of your head.
    0:30:15 And that’s a little spiral snail-shaped thing that converts sound waves into electrical signals that the rest of your brain can understand.
    0:30:19 Right next to those, you have what are called semicircular canals.
    0:30:27 The semicircular canals can be best visualized as thinking about three hula hoops with marbles in them.
    0:30:33 So imagine that you have a hula hoop and it’s not filled with marbles all the way around.
    0:30:36 It’s just got some marbles down there at the base.
    0:30:47 Okay, so if you were to move that hula hoop around, one of those hula hoops is positioned vertically with respect to gravity, but basically it’s upright.
    0:30:56 Another one of those hula hoops is basically at a 90 degree angle, basically parallel to the floor.
    0:30:58 If you’re standing up right now, if you’re seated.
    0:31:00 Okay.
    0:31:06 And the other one is kind of tilted about 45 degrees in between those.
    0:31:09 Now, why is the system there?
    0:31:18 Well, those marbles within each one of those hula hoops can move around, but they’ll only move around if your head moves in a particular way.
    0:31:22 And there are three planes or three ways that your head can move.
    0:31:26 Your head can move up and down like I’m nodding right now.
    0:31:28 So that’s called pitch.
    0:31:30 Or I can shake my head no side to side.
    0:31:32 That’s called yaw.
    0:31:36 And then there’s roll, tilting the head from side to side.
    0:31:40 The way that a cute puppy might look at you from side to side.
    0:31:47 Pitch, yaw, and roll are the movements of the head in each of the three major planes of motion, as we say.
    0:31:55 And each one of those causes those marbles to move in one or two of the various hula hoops.
    0:31:55 Okay.
    0:31:57 They aren’t actually marbles, by the way.
    0:32:02 These are little, kind of like little stones, basically.
    0:32:05 Little calcium-like deposits.
    0:32:15 And when they roll back and forth, they deflect little hairs, little hair cells that aren’t like the hair cells that we use for measuring sound waves.
    0:32:21 But they’re basically rolling past these little hair cells and causing them to deflect.
    0:32:28 And when they deflect downward, the neurons, because hair cells are neurons, send information up to the brain.
    0:32:36 So if I move my head like this, there’s a physical movement of these little stones in this hula hoop, as I’m referring to it.
    0:32:43 But they deflect these hairs, send those hairs, which are neurons, those hair cells, send information off to the brain.
    0:32:49 Any animal that has a jaw has this so-called balance system, which we call the vestibular system.
    0:32:57 One of the more important things to know about the vestibular, the balance system, is that it works together with the visual system.
    0:33:03 Let’s say I hear something off to my left, and I swing my head over to the left to see what it is.
    0:33:10 There are two sources of information about where my head is relative to my body, and I need to know that.
    0:33:26 First of all, when I quickly move my head to the side, those little stones, as I’m referring to them, they quickly activate those hair cells in that one semicircular canal and send a signal off to my brain that my head just moved to the side.
    0:33:31 But also visual information slid past my field of view.
    0:33:33 I didn’t have to think about it, but just slid past my field of view.
    0:33:40 And when those two signals combine, my eyes then lock to a particular location.
    0:33:46 Now, if this is at all complicated, you can actually uncouple these things.
    0:33:47 It’s very easy to do.
    0:33:50 If you get the opportunity, you can do this safely wherever you are.
    0:33:54 You’re going to stand up, and you’re going to look forward about 10, 12 feet.
    0:33:59 You can pick a point on a wall, stand on one leg, and lift up the other leg.
    0:34:04 You can bend your knee if you like, and just look off into the distance about 10, 12 feet.
    0:34:08 If you can do that, if you can stand on one leg, now close your eyes.
    0:34:14 Chances are you’re going to suddenly feel what scientists call postural sway.
    0:34:18 It is very hard to balance with your eyes closed.
    0:34:21 You might think, well, and if you think about that, it’s like, why is that?
    0:34:22 That’s crazy.
    0:34:24 Why would it be that it’s hard to balance with your eyes closed?
    0:34:30 Well, information about the visual world also feeds back onto this vestibular system.
    0:34:34 So the vestibular system informs your vision and tells you where to move your eyes,
    0:34:40 and your eyes and their positioning tell your balance system, your vestibular system, how it should function.
    0:34:45 So up until now, I’ve been talking about balance only in the static sense, like standing on one leg, for instance.
    0:34:48 But that’s a very artificial situation.
    0:34:55 Even though you can train balance that way, most people who want to enhance their sense of balance for sport or dance or some other endeavor
    0:35:01 want to engage balance in a dynamic way, meaning moving through lots of different planes of movement.
    0:35:07 For that, we need to consider that the vestibular system also cares about acceleration.
    0:35:10 So it cares about head position.
    0:35:13 It cares about eye position and where the eyes are and where you’re looking.
    0:35:17 But it also cares about what direction you’re moving and how fast.
    0:35:23 And one of the best things that you can do to enhance your sense of balance
    0:35:33 is to start to bring together your visual system, the semicircular canals of the inner ear, and what we call linear acceleration.
    0:35:42 So if I move forward in space rigidly upright, it’s a vastly different situation than if I’m leaning to the side.
    0:35:53 One of the best ways to cultivate a better sense of balance, literally, within the sense organs and the neurons and the biology of the brain
    0:36:04 is to get into modes where we are accelerating forward, typically it’s forward, while also tilted with respect to gravity.
    0:36:09 Now, this would be the carve on a skateboard or on a surfboard or a snowboard.
    0:36:21 This would be the taking a corner on a bike while being able to lean safely, of course, lean into the turn so that your head is actually tilted with respect to the earth.
    0:36:26 The head being tilted and the body being tilted while in acceleration, typically forward acceleration,
    0:36:33 but sometimes side to side, has a profound and positive effect on our sense of mood and well-being.
    0:36:44 And as I talked about in a previous episode, it can also enhance our ability to learn information in the period after generating those tilts and the acceleration.
    0:36:51 And that’s because the cerebellum has these outputs to these areas of the brain that release these neuromodulators like serotonin and dopamine,
    0:36:54 and they make us feel really good.
    0:37:07 Those modes of exercise seem to have an outsized effect, both on our well-being and our ability to translate the vestibular balance that we achieve in those endeavors
    0:37:10 to our ability to balance while doing other things.
    0:37:18 So I encourage people to get into modes of acceleration while tilted every once in a while, provided you can do it safely.
    0:37:23 It’s an immensely powerful way to build up your skills in the realm of balance.
    0:37:27 And it’s also, for most people, very, very pleasing.
    0:37:33 It feels really good because of the chemical relationship between forward acceleration and head tilt and body tilt.
    0:37:37 Once again, we’ve covered a tremendous amount of information.
    0:37:46 Now you know how you hear, how you make sense of the sounds in your environment, how those come into your ears, and how your brain processes them.
    0:37:59 In addition, we talked about things like low-level white noise, and even binaural beats, which can be used to enhance certain brain states, certain rhythms within the brain, and even dopamine release in ways that allow you to learn better.
    0:38:12 And we talked about the balance system and this incredible relationship between your vestibular apparatus, meaning the portions of your inner ear that are responsible for balance, and your visual system and gravity.
    0:38:18 And you can use those to enhance your sense of balance, as well, as well as just to enhance your sense of balance.
    0:38:25 Last but not least, I’d like to thank you for your time and attention, and desire and willingness to learn about vision and balance.
    0:38:28 And of course, thank you for your interest in science.
    Chào mừng bạn đến với Huberman Lab Essentials, nơi chúng ta xem lại các tập trước để tìm kiếm những công cụ khoa học mạnh mẽ và có thể hành động được cho sức khỏe tâm thần, sức khỏe thể chất và hiệu suất. Tôi là Andrew Huberman, và tôi là giáo sư sinh học thần kinh và nhãn khoa tại Trường Y Harvard. Hôm nay, chúng ta sẽ nói về thính giác và cân bằng, và cách mà bạn có thể sử dụng khả năng nghe những điều cụ thể và hệ thống cân bằng của mình để học hỏi bất cứ điều gì nhanh hơn. Hệ thống thính giác, tức là hệ thống nghe, và hệ thống cân bằng của bạn, gọi là hệ thống tiền đình, tương tác với tất cả các hệ thống khác của não bộ và cơ thể, và nếu được sử dụng đúng cách, có thể cho phép bạn học thông tin nhanh hơn, nhớ thông tin đó lâu hơn và dễ dàng hơn, và bạn cũng có thể cải thiện khả năng nghe của mình. Bạn có thể cải thiện khả năng cân bằng của mình. Chúng ta sẽ nói về các công cụ cho tất cả điều đó.
    Như nhiều bạn đã biết, tôi đã sử dụng AG1 hàng ngày trong hơn 13 năm. Tuy nhiên, tôi hiện đã tìm thấy một loại đồ uống vitamin khoáng probiotic tốt hơn nữa. Đồ uống mới và tốt hơn đó là AG1 mới và cải tiến, vừa được ra mắt vào tháng này. Công thức thế hệ tiếp theo từ AG1 là một phiên bản tiên tiến hơn, có tính lâm sàng của sản phẩm mà tôi đã sử dụng hàng ngày trong nhiều năm. Nó bao gồm các chất dinh dưỡng sinh khả dụng mới và probiotic được cải thiện. Công thức thế hệ tiếp theo dựa trên nghiên cứu mới thú vị về tác động của probiotic đến hệ vi sinh đường ruột, và hiện nay bao gồm một số chủng probiotic cụ thể đã được nghiên cứu lâm sàng cho thấy hỗ trợ cả sức khỏe tiêu hóa và sức khỏe của hệ miễn dịch, cũng như cải thiện sự đều đặn của ruột và giảm cảm giác đầy hơi.
    Là một người đã tham gia vào nghiên cứu khoa học hơn ba thập kỷ, và trong lĩnh vực sức khỏe và thể hình cũng lâu như vậy, tôi luôn tìm kiếm những công cụ tốt nhất để cải thiện sức khỏe tâm thần, sức khỏe thể chất và hiệu suất của mình. Tôi đã phát hiện và bắt đầu sử dụng AG1 từ năm 2012, trước khi tôi có podcast, và tôi đã dùng nó mỗi ngày kể từ đó. Tôi thấy rằng nó cải thiện rất nhiều khía cạnh sức khỏe của tôi. Tôi cảm thấy tốt hơn rất nhiều khi dùng nó, và tôi cho rằng khả năng làm việc lâu dài một cách đồng đều trong suốt những năm qua, trong khi vẫn giữ cuộc sống đầy đủ, tràn đầy năng lượng, ngủ ngon, không ốm đau, v.v., chủ yếu là nhờ vào AG1. Và tất nhiên, tôi cũng làm nhiều việc khác. Tôi tập thể dục, ăn uống đúng mực, v.v. Nhưng với mỗi năm trôi qua, và nhân tiện, tôi sẽ bước sang tuổi 50 vào tháng 9 này, tôi tiếp tục cảm thấy ngày càng tốt hơn, và tôi cho rằng nhiều điều đó là nhờ vào AG1.
    AG1 sử dụng các nguyên liệu chất lượng cao nhất trong những sự kết hợp đúng đắn, và họ liên tục cải thiện các công thức của mình mà không tăng chi phí. Vì vậy, tôi rất vinh dự khi có họ là nhà tài trợ cho podcast này. Nếu bạn muốn thử AG1, bạn có thể truy cập drinkag1.com/Huberman để nhận một ưu đãi đặc biệt. Hiện tại, AG1 đang phát miễn phí một bộ quà tặng chào mừng AG1 có năm gói dùng thử miễn phí và một chai vitamin D3 K2 miễn phí. Một lần nữa, hãy truy cập drinkag1.com/Huberman để nhận bộ quà tặng chào mừng đặc biệt với năm gói dùng thử miễn phí và một chai vitamin D3 K2 miễn phí.
    Bạn có nghe thấy tôi không? Bạn có nghe thấy tôi không? Được rồi, nếu bạn có thể nghe thấy tôi, đó là điều tuyệt vời. Bởi vì điều đó có nghĩa là giọng nói của tôi đang gây ra những thay đổi nhỏ trong sóng không khí, bất cứ nơi nào bạn đang ở, và tai của bạn, cũng như những gì có bên trong tai đó và trong não của bạn, có thể tiếp nhận những sóng âm đó và hiểu chúng. Và đó là một kỳ công sinh học thật sự tuyệt vời và đáng kinh ngạc. Và chúng ta đã hiểu nhiều về cách mà quá trình đó hoạt động.
    Vậy, những gì chúng ta gọi là tai có một tên gọi kỹ thuật. Tên kỹ thuật đó là auricles, nhưng thường thì chúng được gọi là pinna. Pinna được viết là P-I-N-N-A, pinna. Và pinna của tai bạn, phần ngoài cùng được làm bằng sụn và những thứ khác, được sắp xếp sao cho có thể thu âm thanh một cách tốt nhất cho kích thước đầu của bạn. Hình dáng của đôi tai mà chúng ta có được thiết kế để khuếch đại âm thanh tần số cao. Âm thanh tần số cao, như tên gọi đã gợi ý, là những âm thanh chói tai. Chúng ta có âm thanh tần số thấp và âm thanh tần số cao và mọi thứ ở giữa. Và những sóng âm, với những ai có thể chưa hoàn toàn hình dung về sóng âm, thực sự chỉ là những dao động hoặc biến đổi cách mà không khí di chuyển về phía tai bạn và qua không gian. Theo cách mà nước có thể tạo ra sóng, không khí cũng có thể tạo ra sóng.
    Được rồi, đó là sự rung động của không khí. Những sóng đó đi vào tai bạn và bạn có những gì gọi là màng nhĩ. Và bên trong của màng nhĩ của bạn, có một cái xương nhỏ được hình thành giống như một cái búa. Nên trong khi màng nhĩ có thể di chuyển qua lại như một cái trống, giống như một màng mỏng. Bạn có cái búa này gắn liền với nó. Và cái búa đó có ba phần. Với những ai muốn biết, ba phần đó được gọi là malleus, incus và stapes. Nhưng cơ bản bạn có thể nghĩ về nó như một cái búa. Vậy bạn có màng nhĩ và một cái búa. Và cái búa đó phải gõ vào một cái gì đó. Và cái mà nó gõ vào là một đoạn mô cuộn nhỏ mà chúng ta gọi là ốc tai. Vì vậy, cấu trúc hình con ốc này trong tai trong của bạn là nơi âm thanh được chuyển đổi thành các tín hiệu điện mà não có thể hiểu. Bây giờ, ốc tai ở một đầu thì cứng hơn so với đầu kia. Vì vậy, một phần có thể di chuyển rất dễ dàng và phần kia thì không di chuyển dễ dàng. Và điều này hóa ra rất quan trọng cho việc giải mã hoặc phân tách các âm thanh tần số thấp và âm thanh tần số cao, như một tiếng kêu hoặc tiếng chói. Và điều đó là vì bên trong cái cuộn nhỏ mà chúng ta gọi là ốc tai, bạn có tất cả những gì được gọi là tế bào lông. Bây giờ, chúng trông giống như tóc, nhưng thực sự không hề liên quan đến tóc trên đầu bạn hoặc bất cứ nơi nào trên cơ thể của bạn. Chúng chỉ được định hình giống như tóc. Vậy nên chúng ta gọi chúng là tế bào lông. Những tế bào lông đó, nếu chúng di chuyển, gửi tín hiệu vào não rằng một âm thanh cụ thể đang có trong môi trường của chúng ta. Bây giờ, điều này chắc chắn sẽ khiến bạn phải ngạc nhiên.
    Nếu nó chưa xảy ra thì chắc chắn nó sẽ xảy ra.
    Bởi vì điều này có nghĩa là mọi thứ đang diễn ra xung quanh chúng ta, dù là âm nhạc hay giọng nói, tất cả điều đó đều được chia nhỏ thành các thành phần của nó.
    Và sau đó, não của bạn sẽ giải thích ý nghĩa của nó.
    Cochlea của bạn thực chất hoạt động như một lăng kính.
    Nó tiếp nhận tất cả các âm thanh từ môi trường xung quanh bạn và phân tách những âm thanh đó thành các tần số khác nhau.
    Và sau đó, não sẽ tiếp nhận thông tin đó và ghép lại với nhau để tạo thành ý nghĩa.
    Vì vậy, các tế bào lông trong mỗi cochlea của bạn, vì bạn có hai tai, bạn cũng có hai cochlea,
    gửi các dây nhỏ, mà chúng ta gọi là axon, truyền tải mẫu hoạt động của chúng vào não.
    Và có một số trạm khác nhau trong não mà thông tin sẽ đến trước khi nó đến các phần của não nơi mà bạn có ý thức rõ ràng.
    Và có lý do hợp lý cho điều đó, đó là quan trọng hơn việc biết bạn đang nghe gì, bạn cần biết nó đến từ đâu.
    Hệ thống thị giác của chúng ta có thể giúp điều đó, nhưng hệ thống thính giác và thị giác của chúng ta hợp tác để giúp chúng ta tìm và xác định vị trí của các vật thể trong không gian.
    Điều đó chắc chắn không phải là điều ngạc nhiên.
    Nếu bạn nghe ai đó nói ở bên phải của bạn, bạn có xu hướng quay sang bên phải, không phải bên trái.
    Nếu bạn thấy miệng của ai đó đang nói trước mặt bạn, bạn có xu hướng cho rằng âm thanh sẽ phát ra từ ngay trước mặt bạn.
    Sự gián đoạn trong việc nghe thính giác và sự khớp nối thị giác này thực chất là nền tảng của cái được gọi là hiệu ứng múa rối miệng.
    Hiệu ứng múa rối miệng có thể được mô tả một cách đơn giản là khi bạn nghĩ rằng một âm thanh đến từ một vị trí mà nó thực sự không đến từ đó.
    Cách bạn biết được vật thể đến từ đâu, phương hướng của một chiếc xe, một chiếc xe buýt hay một người là vì âm thanh đến tai bạn này trước rồi sau đó đến tai kia.
    Và bạn có các trạm trong não của mình, có nghĩa là bạn có các nơ-ron trong não của bạn, tính toán sự khác biệt về thời gian đến của sóng âm đó ở tai phải so với tai trái.
    Và nếu chúng đến cùng một lúc, bạn giả định rằng vật đó đang phát ra âm thanh ngay trước mặt bạn.
    Nếu nó ở bên phải của bạn, bạn sẽ cho rằng nó ở bên phải.
    Và nếu âm thanh đến trước tai trái của bạn, bạn sẽ cho rằng vật đó đang hướng về phía tai trái của bạn.
    Nhưng còn phương lên và xuống thì sao?
    Nếu bạn suy nghĩ về điều đó, một âm thanh đến từ phía trên sẽ đến tai phải và tai trái của bạn cùng lúc.
    Một âm thanh từ phía dưới cũng sẽ đến tai phải và tai trái của bạn cùng lúc.
    Vậy nên cách chúng ta biết được vị trí của các vật thể khi nói đến độ cao, vị trí của chúng ở trong mặt phẳng lên xuống, là qua các tần số.
    Hình dạng của đôi tai của bạn thực sự thay đổi âm thanh tùy thuộc vào việc âm thanh đó có đến thẳng từ dưới đất hay từ trên cao.
    Tất cả những điều này xảy ra rất nhanh chóng, ở mức vô thức, nhưng bây giờ bạn đã biết lý do tại sao.
    Nếu mọi người thực sự muốn nghe điều gì đó, họ sẽ làm một cốc xung quanh tai mình.
    Họ thực chất biến tai của mình thành một loại tai giống như tai cáo fennec.
    Nếu bạn đã từng thấy những chú cáo fennec dễ thương đó, chúng có những đôi tai lớn nhọn.
    Chúng trông giống như một con chó bulldog Pháp, mặc dù chúng là phiên bản cáo của bulldog Pháp.
    Những đôi tai lớn, cao này, và chúng có khả năng định vị âm thanh xuất sắc.
    Vì vậy, khi mọi người cúi một tay như thế này, nếu bạn đang nghe điều này, tôi đang tạo một cúp tay ở bên tai mình, tôi đang tạo cho mình một phần tai lớn hơn.
    Được rồi, và nếu tôi làm điều đó bên trái, tôi sẽ làm bên này.
    Và nếu tôi thực sự muốn nghe điều gì đó, tôi sẽ làm điều đó ở cả hai bên.
    Được rồi, vậy việc này không chỉ là một hành vi cử chỉ.
    Nó thực sự có một vai trò cơ học.
    Và thực tế, nếu bạn muốn nghe các vật đến từ đâu với độ chính xác cao hơn nhiều, thì điều này có thể thực sự giúp ích vì bạn đang thu âm thanh và dẫn chúng tốt hơn.
    Tôi muốn có một chút nghỉ ngơi nhanh chóng và ghi nhận nhà tài trợ của chúng tôi, Eight Sleep.
    Eight Sleep sản xuất các vỏ đệm thông minh với khả năng làm mát, sưởi ấm và theo dõi giấc ngủ.
    Bây giờ, tôi đã nói trước đó trên podcast này về sự cần thiết phải có một lượng giấc ngủ chất lượng đầy đủ mỗi đêm.
    Một trong những cách tốt nhất để đảm bảo giấc ngủ ngon là đảm bảo rằng nhiệt độ môi trường ngủ của bạn là chính xác.
    Điều đó là vì để có thể ngủ sâu và giữ được giấc ngủ, nhiệt độ cơ thể của bạn thực tế phải giảm khoảng một đến ba độ.
    Và để tỉnh dậy cảm thấy được phục hồi và tràn đầy năng lượng, nhiệt độ cơ thể của bạn thực sự phải tăng khoảng một đến ba độ.
    Eight Sleep tự động điều chỉnh nhiệt độ giường của bạn suốt đêm theo nhu cầu riêng của bạn.
    Bây giờ, tôi thấy điều đó rất hữu ích vì tôi thích làm cho giường thật mát mẻ vào đầu đêm.
    Càng lạnh hơn vào giữa đêm và ấm lên khi tôi tỉnh dậy.
    Đó là điều mang lại cho tôi giấc ngủ sóng chậm nhất và giấc ngủ chuyển động mắt nhanh nhất.
    Và tôi biết điều đó vì Eight Sleep có một thiết bị theo dõi giấc ngủ tuyệt vời cho tôi biết tôi đã ngủ ngon như thế nào và các loại giấc ngủ mà tôi có được suốt đêm.
    Tôi đã ngủ trên vỏ đệm Eight Sleep trong bốn năm qua, và nó đã hoàn toàn làm thay đổi và cải thiện chất lượng giấc ngủ của tôi.
    Mẫu mới nhất của họ, Pod 4 Ultra, cũng có tính năng phát hiện tiếng ngáy tự động nâng đầu bạn lên một vài độ để cải thiện luồng không khí và ngăn bạn ngáy.
    Nếu bạn quyết định thử Eight Sleep, bạn có 30 ngày để thử ở nhà và có thể trả lại nếu bạn không thích.
    Không cần hỏi lý do, nhưng tôi chắc chắn rằng bạn sẽ thích nó.
    Hãy vào trang eightsleep.com slash Huberman để tiết kiệm lên tới 350 đô la cho Pod 4 Ultra của bạn.
    Eight Sleep vận chuyển đến nhiều quốc gia trên toàn thế giới, bao gồm Mexico và UAE.
    Một lần nữa, đó là eightsleep.com slash Huberman để tiết kiệm lên tới 350 đô la cho Pod 4 Ultra của bạn.
    Dưới đây là bản dịch tiếng Việt của đoạn văn trên:
    Vì vậy, bây giờ tôi muốn chuyển sang nói về các cách tận dụng hệ thống thính giác của bạn, hệ thống âm thanh của bạn, để bạn có thể học bất kỳ điều gì, không chỉ thông tin âm thanh, mà bất kỳ điều gì nhanh hơn.
    Tôi nhận được rất nhiều câu hỏi về cái gọi là âm trầm binaural.
    Âm trầm binaural, như cái tên của nó, liên quan đến việc phát một tần số âm thanh đến một tai và một tần số âm thanh khác đến tai kia.
    Ý tưởng là não sẽ tiếp nhận hai tần số âm thanh đó và vì các đường dẫn mang thông tin từ tai vào não cuối cùng sẽ giao nhau, chúng thực sự chia sẻ thông tin đó với cả hai bên của não, não sẽ trung bình hóa thông tin đó và tạo ra một loại tần số trung gian.
    Và lý do là những tần số trung gian đó đặt não vào trạng thái tốt hơn cho việc học.
    Và khi tôi nói tốt hơn cho việc học, tôi muốn chính xác về điều tôi đang nói.
    Điều đó có thể có nghĩa là tập trung hơn để mã hóa hoặc tiếp nhận thông tin.
    Như bạn có thể đã nghe tôi nói trước đây, chúng ta phải tỉnh táo và tập trung để học.
    Vậy âm trầm binaural có thể làm cho chúng ta tập trung hơn không?
    Có thể âm trầm binaural cho phép chúng ta thư giãn hơn nếu chúng ta lo lắng không?
    Vậy dữ liệu khoa học nói gì về âm trầm binaural?
    Khoa học về âm trầm binaural thực sự khá phong phú và rất chính xác.
    Vì vậy, sóng âm thường được đo bằng Hertz hoặc kilohertz.
    Tôi biết nhiều bạn không quen với việc suy nghĩ về mọi thứ bằng Hertz hoặc kilohertz, nhưng hãy nhớ lại những gợn sóng trên hồ, những gợn sóng trên mặt nước.
    Nếu chúng gần nhau, thì đó là tần số cao.
    Và nếu chúng xa nhau, thì đó là tần số thấp.
    Vậy nếu có nhiều kilohertz hơn, thì đó là tần số cao hơn nhiều so với nếu có ít Hertz hoặc kilohertz.
    Và bạn có thể đã nghe về những điều này như sóng delta hoặc sóng theta hoặc sóng alpha hoặc sóng beta, v.v.
    Sóng delta sẽ là những sóng lớn, chậm, tức là tần số thấp.
    Và thực tế, có bằng chứng chất lượng từ các nghiên cứu được bình duyệt cho thấy rằng sóng delta, như từ một đến bốn Hertz, tức là âm thanh có tần số rất thấp, có thể hỗ trợ trong quá trình chuyển tiếp vào giấc ngủ và duy trì giấc ngủ.
    Và rằng nhịp theta, có tần số khoảng bốn đến tám Hertz, có thể đưa não vào trạng thái ngủ nhẹ hoặc thiền.
    Nghĩa là rất thư giãn nhưng không hoàn toàn ngủ.
    Và bạn sẽ tìm thấy bằng chứng rằng sóng alpha, từ tám đến 13 Hertz, có thể làm tăng cảnh giác ở mức độ trung bình.
    Đó là một trạng thái tuyệt vời cho não trong việc nhớ lại thông tin hiện có, được chứ?
    Và rằng sóng beta, từ 15 đến 20 Hertz, rất tốt để đưa não vào trạng thái tập trung cho suy nghĩ bền vững hoặc để tiếp nhận thông tin mới.
    Và đặc biệt là sóng gamma, tần số cao nhất, những gợn sóng âm thanh tần suất cao nhất, nếu có thể nói vậy.
    Từ 32 đến 100 Hertz cho việc học và giải quyết vấn đề.
    Ở đây, chúng ta đang nói về việc sử dụng âm trầm binaural để tăng cường mức độ cảnh giác hoặc mức độ bình tĩnh của chúng ta.
    Bây giờ, điều này rất quan trọng để nhấn mạnh vì không phải là có gì đó quan trọng về âm trầm binaural.
    Chúng chỉ là một cách khác để đưa não vào trạng thái thư giãn sâu thông qua âm thanh tần số thấp hoặc trạng thái tỉnh táo cao cho việc học tập tập trung với âm thanh tần số cao hơn.
    Chúng có hiệu quả, nhưng không phải rằng chúng đặc biệt duy nhất cho việc học.
    Chỉ đơn giản là chúng có thể giúp một số người đưa não của họ vào trạng thái cho phép họ học tốt hơn.
    Có bằng chứng rất tốt cho việc giảm lo âu từ việc sử dụng âm trầm binaural.
    Và điều thú vị là việc giảm lo âu dường như có hiệu quả nhất khi âm trầm binaural đưa não vào trạng thái delta.
    Vì vậy, những sóng lớn, chậm giống như giấc ngủ, trạng thái theta và alpha.
    Có bằng chứng tốt rằng âm trầm binaural có thể được sử dụng để điều trị đau, đau mãn tính.
    Nhưng sự cải thiện thực sự từ âm trầm binaural dường như là giảm lo âu và giảm đau.
    Nhiều người thích âm trầm binaural và nói rằng họ được hưởng lợi từ chúng, đặc biệt là khi học tập hoặc học hỏi.
    Tôi nghĩ một phần lý do là khả năng dẫn dắt sự tập trung của chúng ta khi có một số tiếng ồn nền.
    Và đây là điều tôi cũng thường xuyên được hỏi.
    Có phải tốt hơn khi nghe nhạc và có tiếng ồn nền khi học tập hay là tốt hơn khi có sự im lặng hoàn toàn?
    Thực tế có một số tài liệu khá tốt về vấn đề này, nhưng không nhiều liên quan đến âm trầm binaural,
    mà chủ yếu liên quan đến việc liệu mọi người có đang nghe nhạc, tiếng ồn trắng, tiếng ồn nâu.
    Tin hay không thì tùy bạn, có tiếng ồn trắng và có tiếng ồn nâu.
    Thậm chí còn có tiếng ồn hồng.
    Tôi muốn rất rõ ràng rằng tiếng ồn trắng đã được chứng minh là thực sự nâng cao trạng thái não cho việc học ở một số cá nhân, đặc biệt là ở người lớn.
    Nhưng tiếng ồn trắng thực sự có thể có tác động tiêu cực đến việc học âm thanh và có thể thậm chí đến sự phát triển của hệ thống thính giác ở những đứa trẻ rất nhỏ, đặc biệt là ở trẻ sơ sinh.
    Vì vậy, trước tiên, tôi muốn nói về những tác động tích cực của tiếng ồn trắng đối với việc học.
    Có một số nghiên cứu thực sự xuất sắc về điều này.
    Nghiên cứu đầu tiên mà tôi muốn làm nổi bật là một nghiên cứu có tiêu đề “Tiếng ồn trắng cường độ thấp cải thiện hiệu suất trong nhiệm vụ trí nhớ làm việc thính giác, một nghiên cứu fMRI”.
    Đây là một nghiên cứu đã khám phá xem liệu việc học có thể được cải thiện bằng cách phát tiếng ồn trắng ở nền hay không.
    Nhưng sức mạnh của nghiên cứu là họ đã xem xét một số mạch thần kinh cơ bản và sự kích hoạt của mạch thần kinh trong những người này khi họ thực hiện nhiệm vụ học tập.
    Và cái mà nó thể hiện là tiếng ồn trắng, miễn là tiếng ồn trắng có cường độ đủ thấp, nghĩa là không quá lớn, thực sự có thể tăng cường việc học đến một mức độ đáng kể.
    Và điều này đã được chứng minh cho rất nhiều loại hình học khác nhau.
    Tôi đã rất hài lòng khi tìm thấy, hoặc nên nói là hào hứng khi tìm thấy nghiên cứu này được công bố trong Tạp chí Khoa học thần kinh nhận thức.
    Đây là một bài báo năm 2014.
    Tiếng ồn trắng cải thiện việc học bằng cách điều chỉnh hoạt động trong các khu vực não giữa có chứa dopamine và vùng rãnh thái dương trên bên phải.
    Được rồi.
    Tôi không mong bạn biết khu vực não giữa có chứa dopamine là gì, nhưng nếu bạn giống như tôi, có lẽ bạn đã chú ý đến từ “dopaminergic”.
    Dopamine là một chất điều hòa thần kinh, có nghĩa là nó là một hóa chất được giải phóng trong não và cơ thể chúng ta, nhưng chủ yếu là trong não, điều chỉnh, nghĩa là kiểm soát khả năng hoạt động của một số khu vực não nhất định, trong khi những khu vực khác không hoạt động.
    Dopamine liên quan đến động lực, liên quan đến sự thèm muốn, nhưng điều khiến tôi thấy thú vị là dường như tiếng ồn trắng có thể nâng cao những gì chúng ta gọi là mức độ cơ bản, mức độ nền của dopamine được giải phóng từ khu vực này, chất xám đen.
    Vì vậy, bây giờ chúng ta đang bắt đầu có một cái nhìn đầy đủ hơn về cách mà những âm thanh cụ thể trong môi trường của chúng ta có thể tăng cường việc học. Và đó phần nào, tôi tin, là thông qua việc giải phóng dopamine từ chất xám đen.
    Vì vậy, tôi không cố gắng khiến bạn rời bỏ nhịp điệu binaural, nếu đó là sở thích của bạn, nhưng dường như việc bật tiếng ồn trắng ở mức thấp, nhưng không quá ồn, có thể giúp bạn học tốt hơn nhờ vào cách mà nó điều chỉnh hóa học não của bạn.
    Vậy còn tiếng ồn trắng và mất thính giác trong quá trình phát triển thì sao?
    Tôi biết rằng nhiều người có trẻ nhỏ sử dụng những loại máy tạo tiếng ồn như sóng âm và những thứ như vậy để giúp trẻ ngủ. Và nhìn này, tôi nghĩ rằng việc trẻ em ngủ ngon và cha mẹ ngủ ngon là rất quan trọng đối với sức khỏe thể chất và tinh thần cũng như sức khỏe gia đình.
    Vì vậy, tôi hoàn toàn đồng cảm với những nhu cầu này. Tuy nhiên, có dữ liệu chỉ ra rằng tiếng ồn trắng trong quá trình phát triển có thể có hại cho hệ thống thính giác.
    Tôi không muốn làm cha mẹ lo lắng. Nếu bạn cho trẻ em nghe tiếng ồn trắng, điều này không có nghĩa là hệ thống thính giác của chúng hoặc các mẫu phát âm của chúng sẽ bị gián đoạn hoặc rằng việc diễn giải lời nói của chúng sẽ bị gián đoạn mãi mãi.
    Nhưng có dữ liệu được công bố trong tạp chí khoa học cách đây vài năm cho thấy khi họ tiếp xúc với những loài động vật rất nhỏ với tiếng ồn trắng này, thực sự đã làm gián đoạn bản đồ thính giác trong não.
    Thông tin thính giác đi lên não vỏ của chúng ta, vào phần ngoài của não có trách nhiệm cho tất cả các nhận thức cao cấp hơn, kế hoạch, quyết định, v.v., sự sáng tạo.
    Và ở đó, chúng ta có những bản đồ tonotopic. Bản đồ tonotopic là gì?
    Bạn hãy nhớ ốc tai, nó được cuộn lại, và một đầu đáp ứng với tần số cao, trong khi đầu kia đáp ứng với tần số thấp, giống như một cây đàn piano.
    Trong hệ thống thính giác, chúng ta có những bản đồ tonotopic, nơi mà tần số, từ tần số cao đến tần số thấp, và mọi thứ ở giữa đều được tổ chức một cách rất có hệ thống.
    Bây giờ, trải nghiệm cuộc sống từ khi chúng ta là trẻ sơ sinh đến khi chúng ta chết không phải là có hệ thống. Chúng ta không nghe thấy tần số thấp ở một phần nào đó của phòng hoặc vào một thời điểm nào đó trong ngày, và tần số cao ở một phần khác của phòng, một thời điểm khác trong ngày. Tất cả chúng đều bị lẫn lộn.
    Nhưng nếu bạn nhớ, ốc tai phân tách chúng giống như một lăng kính ánh sáng phân tách các bước sóng ánh sáng khác nhau, ốc tai phân tách các tần số khác nhau.
    Và bộ não đang phát triển tiếp nhận những tần số đã được phân tách đó và học mối quan hệ giữa bản thân mình, tức là đứa trẻ, và thế giới bên ngoài.
    Tiếng ồn trắng về cơ bản không chứa thông tin tonotopic. Các tần số đều bị lẫn lộn. Đó chỉ đơn giản là tiếng ồn.
    Vì vậy, một trong những lý do tại sao việc nghe quá nhiều tiếng ồn trắng trong quá trình phát triển trong thời gian dài có thể gây hại cho sự phát triển của hệ thống thính giác là vì những bản đồ tonotopic này không hình thành bình thường.
    Ít nhất thì chúng không hình thành trong các loài động vật thử nghiệm.
    Bây giờ, lý do tôi nêu ra điều này là vì nhiều người tôi biết, đặc biệt là những người bạn có trẻ nhỏ, họ nói, “Tôi muốn sử dụng một máy tạo tiếng ồn trắng khi tôi ngủ, nhưng có ổn không khi cho bé tôi sử dụng máy tạo tiếng ồn trắng?”
    Và tôi đã tham khảo ý kiến của nhiều người, các nhà khoa học về điều này, và họ nói rằng, “Bạn biết đấy, bé cũng đang nghe giọng nói của cha mẹ và đang nghe nhạc và nghe tiếng chó sủa.”
    Vì vậy, đây không phải là thứ duy nhất mà trẻ nghe thấy, tuy nhiên, mỗi người mà tôi đã tham khảo đều nói rằng, “Nhưng bạn biết đấy, có sự thần kinh dẻo dai khi ngủ. Đó là lúc trẻ đang ngủ.”
    Và tôi không biết rằng bạn sẽ muốn cho một đứa trẻ tiếp xúc với tiếng ồn trắng suốt cả đêm vì điều này có thể làm giảm độ rõ ràng của bản đồ tonotopic đó. Nó có thể không phá hủy nó, có thể không loại bỏ nó, nhưng nó có thể làm cho nó kém rõ ràng hơn một chút, giống như việc lấy một vài phím đàn piano và dán chúng lại với nhau.
    Khi hệ thống thính giác của bạn đã hình thành, khi nó đã thiết lập những bản đồ tonotopic này, thì sự hiện diện của tiếng ồn trắng nền không nên là vấn đề gì cả. Thực tế, nó không nên là vấn đề vì bạn cũng không chú ý đến nó.
    Ý tưởng là nó phát ra với âm lượng đủ thấp để bạn quên đi nó ở nền và hỗ trợ việc học bằng cách đưa bộ não của bạn vào trạng thái cảnh giác cao hơn, và đặc biệt là trạng thái dopamine cao hơn, kích hoạt dopamine trong não, điều này sẽ làm cho việc học trở nên nhanh hơn và dễ dàng hơn.
    Tôi muốn nghỉ một chút và công nhận một trong những nhà tài trợ của chúng tôi, Function.
    Năm ngoái, tôi đã trở thành thành viên của Function sau khi tìm kiếm phương pháp toàn diện nhất để xét nghiệm phòng thí nghiệm. Function cung cấp hơn 100 xét nghiệm phòng thí nghiệm tiên tiến cung cấp cho bạn một cái nhìn tổng quan về toàn bộ sức khỏe cơ thể của bạn.
    Bức tranh tổng quan này cung cấp cho bạn những hiểu biết về sức khỏe tim mạch, sức khỏe hormone, chức năng miễn dịch, mức độ dinh dưỡng và nhiều điều hơn nữa. Họ cũng đã bổ sung gần đây các xét nghiệm cho các chất độc, chẳng hạn như tiếp xúc BPA từ nhựa có hại và các xét nghiệm cho PFASs, hay còn gọi là hóa chất mãi mãi.
    Chức năng không chỉ cung cấp việc kiểm tra hơn 100 dấu hiệu sinh học thiết yếu cho sức khỏe thể chất và tinh thần của bạn, mà còn phân tích các kết quả này và cung cấp những hiểu biết từ các bác sĩ hàng đầu là chuyên gia trong các lĩnh vực liên quan. Ví dụ, trong một trong những bài kiểm tra đầu tiên của tôi với Function, tôi đã phát hiện ra rằng tôi có nồng độ thủy ngân cao trong máu. Function không chỉ giúp tôi phát hiện ra điều đó mà còn cung cấp những hiểu biết về cách tốt nhất để giảm nồng độ thủy ngân của tôi, bao gồm việc hạn chế tiêu thụ cá ngừ, vì tôi đã ăn rất nhiều cá ngừ, trong khi cũng nỗ lực ăn nhiều rau xanh và bổ sung NAC và acetylcysteine, cả hai thứ này đều hỗ trợ sản xuất glutathione và giải độc. Và tôi nên nói rằng, bằng cách thực hiện một bài kiểm tra Function lần hai, phương pháp này đã hiệu quả. Kiểm tra máu toàn diện là vô cùng quan trọng. Có rất nhiều điều liên quan đến sức khỏe tinh thần và thể chất của bạn chỉ có thể được phát hiện qua xét nghiệm máu. Vấn đề là, xét nghiệm máu luôn rất tốn kém và phức tạp. Ngược lại, tôi đã rất ấn tượng với sự đơn giản của Function, và mức chi phí. Nó rất phải chăng. Do đó, tôi đã quyết định tham gia vào hội đồng tư vấn khoa học của họ, và tôi rất vui vì họ đang tài trợ cho podcast. Nếu bạn muốn thử Function, bạn có thể truy cập functionhealth.com slash Huberman. Hiện tại, Function có danh sách chờ vượt quá 250.000 người, nhưng họ đang cung cấp quyền truy cập sớm cho người nghe podcast Huberman. Một lần nữa, đó là functionhealth.com slash Huberman để nhận quyền truy cập sớm vào Function.
    Bây giờ tôi muốn nói về việc học qua âm thanh và thực sự cách bạn có thể cải thiện khả năng học thông tin mà bạn nghe, không chỉ thông tin mà bạn thấy trên trang hay học kỹ năng vận động. Có một hiện tượng gọi là hiệu ứng tiệc cocktail. Ngay cả khi bạn chưa bao giờ tham dự một bữa tiệc cocktail, bạn đã trải nghiệm và tham gia vào điều được gọi là hiệu ứng tiệc cocktail. Hiệu ứng tiệc cocktail là khi bạn ở trong một môi trường phong phú âm thanh, nhiều sóng âm đến từ nhiều nguồn khác nhau. Ở một thành phố, trong một lớp học, trong một chiếc xe có nhiều người đang trò chuyện khác nhau, bạn cần có khả năng chỉ định sự chú ý cho các thành phần cụ thể của những sóng âm đó. Nhiều khi, bạn cần nghe một số người cụ thể và không phải những người khác. Bạn và bộ não của bạn rất giỏi trong việc tạo ra một hình chóp chú ý âm thanh, một dải hẹp của sự chú ý mà bạn có thể trích xuất thông tin mà bạn quan tâm và xóa bỏ hoặc loại bỏ tất cả những thông tin còn lại. Bây giờ, điều này đòi hỏi nỗ lực. Nó yêu cầu sự chú ý. Một trong những lý do khiến bạn có thể trở về nhà từ một buổi tụ tập ồn ào, có thể là một sân vận động, một sự kiện thể thao, hoặc thậm chí là một bữa tiệc cocktail và cảm thấy mệt mỏi chính là vì nếu bạn đã lắng nghe các cuộc trò chuyện ở đó hoặc cố gắng nghe những cuộc trò chuyện đó trong khi xem trận đấu, điều đó đòi hỏi nỗ lực chú ý. Và bộ não tiêu tốn rất nhiều năng lượng chỉ khi nghỉ ngơi, nhưng nó tiêu tốn thậm chí nhiều năng lượng hơn khi bạn đang tập trung chú ý vào một điều gì đó. Thực sự là năng lượng calo, đốt cháy các thứ như glucose, v.v. Ngay cả khi bạn đang ăn kiêng ketogenic, nó vẫn tiêu tốn năng lượng. Vì vậy, hiệu ứng tiệc cocktail đã được nghiên cứu rộng rãi trong lĩnh vực khoa học thần kinh. Và hiện tại, chúng ta đã biết một cách cơ bản về cách mà người ta thực hiện được kỳ công này trong việc chú ý đến các âm thanh nhất định, mặc dù chúng ta đang bị oanh tạc bởi đủ loại âm thanh khác nhau. Có một vài cách mà chúng ta làm điều này. Đầu tiên, tương tự như hệ thống thị giác của chúng ta, chúng ta có thể mở rộng hoặc thu hẹp trường nhìn thị giác của mình. Được rồi. Chúng ta có thể làm điều đó. Chúng ta có thể mở rộng và thu hẹp trường nhìn thị giác của mình. Còn với âm thanh, chúng ta có thể mở rộng và thu hẹp “trường nhìn thính giác” của mình, hoặc nói cách khác, “cửa sổ thính giác” của chúng ta. Chúng ta có thể thực sự nghe một người hoặc một nhóm rất ít người giữa một bối cảnh ồn ào lớn, bởi vì chúng ta chú ý đến âm đầu của từ, nhưng cũng chú ý đến âm cuối của từ. Một trong những hiện tượng phổ biến hơn mà tôi nghĩ chúng ta đều trải nghiệm là bạn đến một bữa tiệc hoặc gặp một người mới và bạn nói, “Chào, tôi là Andrew.” Và họ nói, “Chào, tôi là Jeff,” chẳng hạn thế. Và thật tuyệt khi gặp bạn. Và sau một phút, tôi không thể nhớ tên của người đó. Bây giờ, điều đó có phải vì tôi không quan tâm đến tên của anh ấy không? Không, một cách nào đó, sự hiện diện của thông tin âm thanh khác đã can thiệp. Không phải là tâm trí tôi nhất thiết phải ở một nơi khác. Mà là tín hiệu và tiếng ồn, như chúng ta nói, không đủ cao. Bằng cách nào đó, cách mà anh ấy nói hoặc cách mà nó đến tai tôi, điều đó thực sự là tất cả những gì quan trọng, đúng không? Khi nói đến việc học, thật đáng tiếc vì nó không đạt được tín hiệu đủ cao so với tiếng ồn. Vì vậy, lần tới khi bạn hỏi tên của ai đó, hãy nhớ, hãy lắng nghe âm đầu của những gì họ nói và âm cuối. Điều đó có nghĩa là bạn sẽ chú ý đến chữ “J” trong “Jeff”, và sẽ chú ý đến chữ “F” trong “Jeff”, xin lỗi. Được rồi, và khả năng bạn sẽ nhớ được tên đó. Bây giờ, tôi thừa nhận rằng việc cố gắng học từng từ trong một câu bằng cách chú ý đến âm đầu và âm cuối có thể thực sự gây rối cho quá trình học. Vì vậy điều này sẽ có giá trị hơn cho sự chú ý cụ thể, mà bằng cách sử dụng hệ thống chú ý, chúng ta có thể thực sự học nhanh hơn nhiều, và chúng ta cũng có thể kích hoạt tính linh động thần kinh trong não người trưởng thành, điều này khá thách thức để thực hiện. Và rằng hệ thống thính giác là một trong những cách chính mà chúng ta có thể truy cập vào tính linh động thần kinh rộng rãi hơn. Bây giờ, tôi muốn nói về sự cân bằng và cảm giác cân bằng của chúng ta, điều này được kiểm soát bởi, tin hay không, tai của chúng ta và những thứ trong tai của chúng ta, cũng như bởi bộ não của chúng ta và các yếu tố trong tủy sống của chúng ta. Lý do chúng tôi đang nói về sự cân bằng và cách để cải thiện khả năng cân bằng trong tập về thính giác là tất cả những điều tốt đẹp cho phép bạn làm điều đó đều nằm trong tai của bạn. Chúng cũng nằm trong não của bạn, nhưng chủ yếu là trong tai của bạn. Như bạn nhớ từ đầu tập này, bạn có hai ốc tai, một ở mỗi bên đầu của bạn.
    Và đó là một điều nhỏ hình xoắn ốc giống như con ốc sên, chuyển đổi sóng âm thành tín hiệu điện mà phần còn lại của bộ não bạn có thể hiểu được. Ngay bên cạnh những cái đó, bạn có những gì được gọi là các ống nửa hình vòng. Các ống nửa hình vòng có thể được hình dung tốt nhất như việc nghĩ về ba cái vòng hula có những viên bi bên trong. Hãy tưởng tượng bạn có một cái vòng hula và nó không được lấp đầy bằng những viên bi quanh nó. Nó chỉ có một số viên bi ở dưới đáy. Được rồi, nếu bạn di chuyển cái vòng hula đó xung quanh, một trong những cái vòng hula đó đặt theo chiều dọc so với lực hấp dẫn, nhưng cơ bản là nó đứng thẳng. Một cái vòng hula khác thì gần như ở góc 90 độ, gần như song song với mặt sàn. Nếu bạn đang đứng ngay bây giờ, nếu bạn đang ngồi. Được rồi. Và cái còn lại thì hơi nghiêng khoảng 45 độ giữa những cái đó.
    Bây giờ, hệ thống đó ở đâu? Chà, những viên bi bên trong mỗi cái vòng hula đó có thể di chuyển xung quanh, nhưng chúng chỉ di chuyển nếu đầu bạn di chuyển theo một cách đặc biệt. Có ba mặt hay ba cách mà đầu bạn có thể di chuyển. Đầu bạn có thể di chuyển lên và xuống như tôi đang gật đầu ngay bây giờ. Vì vậy, đó được gọi là độ nghiêng. Hoặc tôi có thể lắc đầu không từ bên này sang bên kia. Đó được gọi là độ xoay. Và sau đó là độ lăn, nghiêng đầu từ bên này sang bên kia. Cách mà một chú chó con đáng yêu có thể nhìn bạn từ bên này sang bên kia. Độ nghiêng, độ xoay, và độ lăn là các chuyển động của đầu theo mỗi ba mặt chính của chuyển động, như chúng ta nói. Và mỗi một trong số đó khiến những viên bi đó di chuyển trong một hoặc hai trong số các vòng hula khác nhau. Được rồi. Mà thực sự không phải là những viên bi đâu, bởi vì. Đây là những cái nhỏ, giống như những viên đá nhỏ, cơ bản là vậy. Những chất lấp lánh giống như canxi nhỏ. Và khi chúng lăn qua lại, chúng làm chệch hướng những sợi tóc nhỏ, những tế bào tóc nhỏ không giống như những tế bào tóc mà chúng ta sử dụng để đo sóng âm. Nhưng chúng chủ yếu lăn qua những tế bào tóc nhỏ này và khiến chúng bị lệch. Và khi chúng lệch xuống dưới, các nơron, vì các tế bào tóc là nơron, gửi thông tin lên não. Vì vậy, nếu tôi di chuyển đầu như này, có một chuyển động vật lý của những viên đá nhỏ này trong cái vòng hula, như tôi đang gọi nó. Nhưng chúng làm lệch những sợi tóc này, và gửi những sợi tóc đó, mà là nơron, những tế bào tóc đó, gửi thông tin đến não. Bất kỳ con vật nào có hàm đều có cái gọi là hệ thống cân bằng, mà chúng ta gọi là hệ thống tiền đình. Một trong những điều quan trọng hơn cần biết về hệ thống tiền đình, hệ thống cân bằng, là nó hoạt động cùng nhau với hệ thống thị giác. Giả sử tôi nghe thấy điều gì đó bên trái của tôi, và tôi quay đầu sang trái để xem đó là gì. Có hai nguồn thông tin về vị trí của đầu tôi tương đối với cơ thể tôi, và tôi cần biết điều đó. Đầu tiên, khi tôi nhanh chóng di chuyển đầu sang một bên, những viên đá nhỏ mà tôi đang gọi, chúng nhanh chóng kích hoạt những tế bào tóc đó trong một ống nửa hình vòng đó và gửi tín hiệu đến não tôi rằng đầu tôi vừa di chuyển sang một bên. Nhưng cũng có thông tin thị giác trượt qua tầm nhìn của tôi. Tôi không cần phải nghĩ về nó, mà chỉ đơn giản là trượt qua tầm nhìn của tôi. Và khi hai tín hiệu đó kết hợp, mắt tôi thì khóa vào một vị trí cụ thể.
    Bây giờ, nếu điều này có phần phức tạp, bạn thực sự có thể tách rời những điều này. Rất dễ để làm. Nếu bạn có cơ hội, bạn có thể làm điều này một cách an toàn bất cứ nơi nào bạn đang ở. Bạn sẽ đứng dậy, và bạn sẽ nhìn về phía trước khoảng 3, 4 mét. Bạn có thể chọn một điểm trên tường, đứng trên một chân, và nâng chân kia lên. Bạn có thể gập đầu gối nếu bạn thích, và chỉ nhìn xa khoảng 3, 4 mét. Nếu bạn có thể làm điều đó, nếu bạn có thể đứng trên một chân, bây giờ hãy nhắm mắt lại. Có khả năng bạn sẽ ngay lập tức cảm thấy điều mà các nhà khoa học gọi là sự dao động tư thế. Rất khó để cân bằng khi bạn nhắm mắt. Bạn có thể nghĩ, tốt, và nếu bạn suy nghĩ về điều đó, như vậy, tại sao lại như vậy? Thật điên rồ. Tại sao lại khó để cân bằng khi bạn nhắm mắt? Thì, thông tin về thế giới thị giác cũng phản hồi lại hệ thống tiền đình này. Vì vậy, hệ thống tiền đình thông báo cho tầm nhìn của bạn và chỉ cho bạn nơi để di chuyển mắt, và đôi mắt của bạn và vị trí của chúng báo cho hệ thống cân bằng của bạn, hệ thống tiền đình của bạn, cách mà nó nên hoạt động.
    Cho đến bây giờ, tôi đã nói về cân bằng chỉ trong cảm giác tĩnh, như đứng trên một chân, chẳng hạn. Nhưng đó là một tình huống rất giả tạo. Mặc dù bạn có thể rèn luyện cân bằng theo cách đó, hầu hết mọi người muốn nâng cao cảm giác cân bằng của họ cho thể thao hoặc khiêu vũ hay một nỗ lực khác muốn tương tác với cân bằng theo cách động, có nghĩa là di chuyển qua nhiều mặt chuyển động khác nhau. Để làm điều đó, chúng ta cần xem xét rằng hệ thống tiền đình cũng quan tâm đến gia tốc. Vì vậy, nó quan tâm đến vị trí của đầu. Nó quan tâm đến vị trí của mắt và nơi mắt đang ở và bạn đang nhìn đâu. Nhưng nó cũng quan tâm đến hướng bạn đang di chuyển và tốc độ. Và một trong những điều tốt nhất bạn có thể làm để nâng cao cảm giác cân bằng của mình là bắt đầu kết hợp hệ thống thị giác của bạn, các ống nửa hình vòng của tai trong, và cái mà chúng ta gọi là gia tốc tuyến tính. Vì vậy, nếu tôi di chuyển về phía trước trong không gian thẳng đứng, đó là một tình huống hoàn toàn khác so với nếu tôi nghiêng sang một bên. Một trong những cách tốt nhất để chuẩn bị cho một cảm giác cân bằng tốt hơn, thực sự, trong các cơ quan cảm giác và các nơron và sinh học của não là tham gia vào các chế độ mà chúng ta đang gia tốc về phía trước, thường là về phía trước, trong khi cũng nghiêng với lực hấp dẫn. Bây giờ, đây sẽ là việc quẹo trên ván trượt hoặc trên ván lướt sóng hoặc ván trượt tuyết. Đây sẽ là việc quẹo trên xe đạp trong khi có thể nghiêng một cách an toàn, tất nhiên, nghiêng vào chỗ quẹo để đầu bạn thực sự nghiêng so với mặt đất. Đầu nghiêng và cơ thể nghiêng trong khi đang gia tốc, thường là gia tốc về phía trước, nhưng đôi khi từ bên này sang bên kia, có một tác động sâu sắc và tích cực đến cảm giác tâm trạng và sự an lành của chúng ta.
    Và như tôi đã đề cập trong một tập trước, nó cũng có thể nâng cao khả năng học hỏi thông tin của chúng ta trong khoảng thời gian sau khi tạo ra những góc nghiêng và sự gia tốc. Điều này là bởi vì tiểu não có những đầu ra đến các vùng của não mà giải phóng các chất điều biến thần kinh như serotonin và dopamine, và chúng khiến chúng ta cảm thấy rất vui vẻ. Những hình thức tập luyện này dường như có một tác động lớn, cả về sự khỏe mạnh của chúng ta và khả năng chuyển đổi sự cân bằng vestibular mà chúng ta đạt được trong những nỗ lực đó sang khả năng cân bằng trong khi thực hiện những hoạt động khác. Vì vậy, tôi khuyến khích mọi người thử nghiệm với các chế độ gia tốc trong khi nghiêng một chút, miễn là bạn có thể làm điều đó một cách an toàn. Đây là một cách mạnh mẽ để nâng cao kỹ năng của bạn trong lĩnh vực cân bằng. Và điều này cũng, với hầu hết mọi người, rất, rất dễ chịu. Nó mang lại cảm giác rất tốt vì mối quan hệ hóa học giữa sự gia tốc về phía trước và độ nghiêng của đầu và cơ thể. Một lần nữa, chúng ta đã đề cập đến một lượng lớn thông tin. Giờ đây bạn đã biết cách bạn nghe, cách bạn hiểu những âm thanh trong môi trường xung quanh, cách những âm thanh đó vào tai bạn và cách não bộ của bạn xử lý chúng. Ngoài ra, chúng ta đã nói về những thứ như tiếng trắng ở mức độ thấp và thậm chí cả nhịp binaural, có thể được sử dụng để nâng cao một số trạng thái não nhất định, những nhịp điệu trong não, và thậm chí là sự giải phóng dopamine theo những cách giúp bạn học tốt hơn. Chúng ta cũng đã nói về hệ thống cân bằng và mối quan hệ đáng kinh ngạc giữa bộ phận thăng bằng vestibular của bạn, nghĩa là các phần của tai trong của bạn chịu trách nhiệm cho sự cân bằng, và hệ thống thị giác và lực hấp dẫn. Và bạn có thể sử dụng chúng để nâng cao cảm giác cân bằng của mình, cũng như chỉ để nâng cao cảm giác cân bằng. Cuối cùng nhưng không kém phần quan trọng, tôi muốn cảm ơn bạn vì thời gian và sự chú ý của bạn, cũng như sự mong muốn và khả năng học hỏi về thị giác và sự cân bằng. Và tất nhiên, cảm ơn bạn vì sự quan tâm đến khoa học.
    – 歡迎來到胡伯曼實驗室精華,
    在這裡我們會重溫過去的節目,
    為心智健康、身體健康與表現提供最強效且可實行的科學工具。
    我是安德魯·胡伯曼,
    我在斯坦福醫學院擔任神經生物學及眼科教授。
    今天,我們將討論聽覺和平衡,
    以及如何利用你聽見特定事物的能力
    和你的平衡系統來更快地學習任何事物。
    聽覺系統,也就是聽音系統,
    和你的平衡系統,稱為前庭系統,
    與大腦和身體的所有其他系統互動,
    正確使用時,可以讓你
    更快學習資訊,
    更輕鬆、持久地記住這些資訊,
    而且你也可以改善自己的聽力,
    還可以提升平衡感。
    我們將談論所有這些的工具。
    如同許多人所知,
    我每天已經服用AG1超過13年了。
    然而,我現在找到了更好的維生素礦物質益生菌飲品。
    那款全新且改進的飲品是本月剛推出的AG1。
    這款AG1的下一代配方是更為先進、具臨床背書的版本,
    我多年前每天都在服用的產品。
    它包含新的生物可利用營養素和增強的益生菌。
    這款下一代配方基於有關益生菌對腸道微生物組影響的令人振奮的新研究,
    現在它包含幾種特定的臨床研究過的益生菌菌株,
    這些菌株已被證明能支持消化健康和免疫系統健康,
    以及改善腸道規律性和減少脹氣。
    作為一位從事研究科學超過三十年,
    在健康和健身方面同樣長時間的人,
    我不斷尋找改善自己心理健康、身體健康和表現的最佳工具。
    我在2012年就發現並開始服用AG1,
    那時我還沒有播客,從那時起我每天都在服用。
    我發現這大大改善了我健康的各個方面。
    當我服用它時,我感覺好得多,
    我把這種能力歸功於AG1,讓我在所有這些年中能夠持續長時間工作的能力,
    同時還能保持充實的生活,充滿活力,睡得好,沒有生病等等。
    當然,我做了很多事情。我運動,飲食正確等等。
    但隨著每年過去,對了,我九月份就要滿50歲了,我仍然感覺越來越好,
    我把這很大一部分歸功於AG1。
    AG1使用最高品質的成分,並且搭配得當,
    他們不斷改進其配方而不會增加成本。
    因此,我很榮幸能夠擁有他們作為這個播客的贊助商。
    如果你想試試AG1,你可以訪問drinkag1.com / Huberman來獲取特別優惠。
    現在,AG1正在贈送包含五包免費旅行包和一瓶免費維生素D3 K2的AG1歡迎套件。
    再說一次,請訪問drinkag1.com / Huberman來索取包含五包免費旅行包
    和一瓶免費維生素D3 K2的特別歡迎套件。
    你能聽到我嗎?
    你能聽到我嗎?
    好吧,如果你能聽到我,這太驚人了。
    因為這意味著我的聲音在你所處的地方引起了微小的空氣波動,
    而你的耳朵和耳朵內部的其他部分,以及你的大腦,可以接受那些聲波並理解它們。
    這真是一項絕妙而驚人的生物學成就。
    然而,我們對這一過程的運作有很多了解。
    所以我們所稱的耳朵有一個技術名稱。
    那個技術名稱是耳殼,但更常見的叫做耳廓。
    耳廓是P-I-N-N-A,耳廓。
    而你的耳朵的耳廓這個外側部位,是由軟骨等物質組成,
    其形狀設計使其能夠以最佳方式捕捉聲音,適應你的頭型。
    我們這種耳朵的形狀是使高頻聲音得以放大的。
    高頻聲音,顧名思義,是比較尖銳的聲音。
    我們有低頻聲音和高頻聲音,以及介於兩者之間的一切聲音。
    對於那些可能不完全理解聲波的人來說,這些聲波實際上就是空氣運動向你耳朵和空間其他地方的波動或變化。
    正如水可以產生波浪,空氣也可以產生波浪。
    好了,這就是空氣的迴響。
    聲音從你的耳朵進入,你有一個稱為耳膜的東西。
    在耳膜內部,有一個小型的骨頭,形狀像小錘子。
    這個耳膜可以像鼓一樣前後移動,有一個小的膜。
    你有這個小錘子連接在一起。
    這個錘子有三個部分。
    如果你想知道,這三個部分分別叫做槌骨、砧骨和鐙骨。
    基本上,你可以將其視為一個錘子。
    所以你有耳膜,然後是錘子。
    然後這個錘子必須敲打某些東西。
    它所做的就是敲擊一塊我們稱之為耳蝸的小捲曲組織。
    所以這個形狀像蝸牛的結構位於你的內耳,
    在這裡,聲音被轉換成大腦可理解的電信號。
    現在,耳蝸一端的剛性比另一端強。
    所以有一部分可以很容易地移動,而另一部分則不太容易移動。
    這對於解碼或區分低頻聲音和高頻聲音(如尖叫或刺耳聲)非常重要。
    這是因為在那個我們稱之為耳蝸的小捲曲結構中,
    有許多被稱為毛細胞的小細胞。
    現在,他們看起來像頭髮,但與你頭上的頭髮或身體其他部位無關。
    他們只是形狀像頭髮。
    所以我們稱之為毛細胞,這些毛細胞如果移動,
    會向大腦發送信號,表示我們環境中有特定的聲音。
    這應該讓你感到震驚。
    如果這還沒有發生,那麼它應該會發生。因為這意味著周圍發生的一切,無論是否是音樂或聲音,所有這些都被分解成其組成部分。然後你的大腦會理解這些意味著什麼。你的耳蝸基本上就像一個棱鏡。它捕捉到環境中的所有聲音,並將這些聲音分解成不同的頻率。然後大腦將這些資訊重新組合起來並理解它。
    所以你每個耳蝸中的毛細胞,因為你有兩隻耳朵,所以你也有兩個耳蝸,會發送小電線,也就是我們所說的軸突,將它們的活動模式傳送到大腦。這些資訊在到達你意識到的部分之前,會經過大腦中的多個不同的站點。這是有原因的,那就是,知道你在聽什麼比知道它來自哪裡更重要。我們的視覺系統可以幫助我們,但我們的聽覺和視覺系統協同發揮作用,幫助我們在空間中查找和定位事物的位置。這不應該讓人感到驚訝。如果你聽到有人的聲音從你的右側傳來,你傾向於轉向右邊,而不是左邊。如果你看到某人嘴巴在你面前動,你傾向於假設聲音會從你今天的正前方傳來。
    聽覺和視覺匹配的干擾實際上是所謂「腹語術效應」的基礎。腹語術效應基本上可以簡單地描述為,當你認為聲音來自於一個實際上並不存在的地方時。你知道事物的來源,比如一輛車或一個人來自哪個方向,是因為聲音在你的右耳和左耳中的傳播時間不同。如果這些聲音同時到達,你會假設這個東西就在你面前發出聲音。如果它在你的右側,你會假設它在右側。如果聲音首先到達你的左耳,你會正確地假設它正朝著你的左耳而來。但上和下又怎麼辦呢?
    如果你仔細想一想,來自上方的聲音會同時傳到你的右耳和左耳。來自下方的聲音也是如此。因此,我們知道事物在所謂的高度位置——它們在上下平面的位置,是通過頻率來判斷的。耳朵的形狀實際上會根據聲音是直接來自地面還是高空而改變聲音。
    這一切發生得非常快,幾乎是在潛意識中,但現在你知道為什麼了。如果人們真的想要聽到某些東西,他們會把手圍成杯子狀放在耳邊。他們把耳朵變得更像是非洲耳狐的耳朵。如果你見過那些可愛的小非洲耳狐,它們有著大大的尖尖耳朵。它們有點像法國鬥牛犬,但又是法國鬥牛犬的狐狸版本。這些又大又高的耳朵讓它們能夠非常精確地定位聲音。因此,當人們像這樣用手靠近耳邊時,如果你在聽這段話,我就是用手圍住我的耳朵,給自己一個更大的外耳。如果我在左側這樣做,我也會在這一側這樣做。如果我真的想聽到某些東西,我會兩側都這樣做。所以這不僅僅是手勢,這實際上有一個機械作用。事實上,如果你想更準確地知道事物來源,這確實可以幫助因為你正在捕捉到聲波並更好地引導它們。
    我想暫停一下並介紹一下我們的贊助商Eight Sleep。Eight Sleep製作智能床墊套,具備冷卻、加熱和睡眠追蹤的功能。我之前在這個播客中提到過,每晚獲得充足的高質量睡眠的重要性。確保你睡眠環境的溫度正確是確保良好睡眠的最佳方法之一。因為要進入並保持深度睡眠,你的體溫實際上需要下降約1到3度。而且,為了醒來時感覺清新和有活力,你的體溫實際上需要上升約1到3度。Eight Sleep會根據你的獨特需求,自動調節夜間床鋪的溫度。
    我發現這非常有用,因為我喜歡在夜晚的開始時把床墊調得很冷。在夜深時甚至更冷,然後在我醒來時再稍微暖和一些。這樣可以讓我獲得最多的慢波睡眠和快速眼動睡眠。我知道這一點,因為Eight Sleep有一個很棒的睡眠追蹤器,可以告訴我我睡得多好,以及我整晚獲得的各類型睡眠。我已經使用Eight Sleep的床墊套四年了,它完全改變和改善了我的睡眠質量。他們最新的型號Pod 4 Ultra還具備打鼾檢測功能,能自動抬高你的頭幾度,以改善你的氣流並讓你停止打鼾。
    如果你決定試用Eight Sleep,你有30天的時間在家裡體驗,如果不喜歡可以退回,沒有任何問題,但我確信你會喜歡它。請前往eightsleep.com/huberman,享受最高350美元的Pod 4 Ultra折扣。Eight Sleep向全球多個國家運送,包括墨西哥和阿聯酋。再次強調,請訪問eightsleep.com/huberman,享受最高350美元的Pod 4 Ultra折扣。
    現在我想轉而談談如何利用聽覺系統,以便讓你學習任何東西,不僅僅是聽覺資訊,而是以更快的速度學習任何東西。
    我收到許多關於所謂的雙耳節拍(binaural beats)的問題。雙耳節拍,顧名思義,是將一種頻率的聲音播放到一隻耳朵,而另一種不同頻率的聲音則播放到另一隻耳朵。其理念是,大腦會接收這兩種聲音的頻率,因為將資訊從耳朵帶入大腦的通路最終會交叉,這樣它們就實際上將該資訊與大腦兩側共享,大腦會對這些資訊進行平均,產生一種中間頻率。這樣的依據是,這些中間頻率會使大腦處於更有利於學習的狀態。
    當我提到更有利於學習時,我想要明確我的意思。這可能意味著在編碼或接收資訊時更專注。如你之前可能聽我說過的,我們必須保持警覺和專注才能學習。那麼,雙耳節拍可以讓我們更專注嗎?如果我們感到焦慮,雙耳節拍可以讓我們更放鬆嗎?那麼,科學數據對雙耳節拍有什麼看法呢?有關雙耳節拍的科學實際上相當廣泛且非常精確。
    聲波通常以赫茲(Hertz)或千赫茲(kilohertz)為單位來測量。我知道你們中的許多人不習慣以赫茲或千赫茲的方式來思考,但再一次,請記住池塘上的波紋,那些波紋。如果波紋之間很接近,那麼它們就是高頻的。如果它們相距較遠,那麼它們就是低頻的。所以,如果是多個千赫茲,那就意味著它比少量赫茲或千赫茲的頻率高得多。
    這些聲波可能被稱為 delta 波、theta 波、alpha 波或 beta 波等。Delta波是大而慢的波,因此是低頻的。確實,來自同行評審研究的有力證據告訴我們,delta波(如 1 到 4 赫茲)這種非常低頻的聲音,可以幫助過渡到睡眠並保持睡眠。而theta波(大約 4 到 8 赫茲)能夠將大腦帶入一種微妙的睡眠或冥想狀態。在這種狀態下是深度放鬆,但並不完全入睡。而證據顯示,alpha波(8 到 13 赫茲)可以提高到適度的警覺性。這是一個有利於回憶現有資訊的良好狀態。而beta波(15 到 20 赫茲)則非常適合將大腦帶入持續思考的專注狀態或整合新資訊。尤其是gamma波,這是最高頻率、最頻繁的聲波,約33 到 100 赫茲,用於學習和解決問題。
    在這裡,我們談論的是使用雙耳節拍來提高我們的警覺性或平靜度。這一點很重要,因為並不是說雙耳節拍有某種根本的重要性。它們只是一種透過低頻聲音將大腦帶入深度放鬆狀態,或者用高頻聲音促進專注學習的方式。它們是有效的,但並不是對學習特別獨特。問題在於,對於某些人來說,它們可以幫助大腦進入一種讓他們更好學習的狀態。使用雙耳節拍來減少焦慮的證據非常充分。有趣的是,焦慮的減少似乎在雙耳節拍將大腦帶入delta狀態時最有效。這些慢而大波的狀態,就像睡眠一樣,theta和alpha狀態。在治療疼痛,尤其是慢性疼痛方面,雙耳節拍也有良好的證據。但雙耳節拍真正的增強效果似乎在於減少焦慮和疼痛。
    許多人喜歡雙耳節拍,並表示特別在學習或學習時獲得了好處。我認為其中一部分原因與在有背景噪音時我們集中注意力的能力有關。這也是我經常被詢問的問題。學習時聽音樂或有背景噪音更好,還是完全安靜更好呢?實際上,這方面的文獻也相當好,但並不太多涉及雙耳節拍,而是與人們聽音樂、所謂的白噪音、棕色噪音有關。信不信由你,還有白噪音和棕色噪音,甚至還有粉紅噪音。我想要明確的是,白噪音已被證明能在某些個體中,尤其是在成人中,顯著促進學習。然而,對於非常年幼的兒童,特別是嬰兒來說,白噪音實際上可能對聽覺學習甚至聽覺系統的發展產生負面影響。
    首先,我想談談白噪音對學習的有益效果。這方面有一些非常出色的研究。我想特別指出的一項研究標題為《低強度白噪音改善聽覺工作記憶任務中的表現:一項fMRI研究》。這是一項探索背景音播放白噪音是否能增強學習的研究。該研究的強項在於他們觀察了這些人在完成學習任務時的一些基本神經網路及其激活情況。研究結果基本上顯示,低強度的白噪音,即並非特別大聲,實際上可以顯著提升學習效果。這一點目前已在許多不同類型的學習中被證實。我感到非常高興,或者我應該說,非常興奮地發現這項研究已發表在《認知神經科學雜誌》。這是一篇2014年的論文。
    白噪音透過調節多巴胺能中腦區域與右側上顳溝的活動來促進學習。
    好的。
    我不指望你知道多巴胺中腦區域是什麼,但如果你像我一樣,你可能會特別注意到「多巴胺能」這個詞。
    多巴胺是一種神經調節劑,這意味著它是一種在我們的腦部和身體中釋放的化學物質,但大多數是在我們的腦中,它調節,也就是控制某些腦區活躍的可能性,而其他腦區則不會活躍。
    多巴胺與動機有關,多巴胺與渴望有關,但令我感興趣的是,白噪音本身似乎可以提高我們稱之為基礎的、多巴胺從這個區域——黑質釋放的基線水平。
    所以現在我們開始更清楚地了解環境中的特定聲音如何增加學習。
    我相信這部分是透過黑質釋放多巴胺來實現的。
    所以我不是想讓你遠離雙耳音效,如果那是你的喜好,但似乎將白噪音調到低音量,但不太大聲,能讓你更好地學習,因為它會調節你的腦部化學物質。
    那麼,在發展過程中,白噪音與聽力損失有什麼關係?
    我知道很多有孩子的家庭使用這種噪音機器,如聲音波等,幫助孩子入眠。
    我認為孩子獲得良好的睡眠以及父母獲得良好的睡眠對身心健康和家庭健康至關重要。
    因此,我的確同情這些需求。
    然而,有數據顯示,發展期間的白噪音可能對聽覺系統造成不利影響。
    我不想嚇到任何父母。
    如果你曾經給孩子播放白噪音,這並不意味著他們的聽覺系統或語音模式會受到影響,或者他們對語言的理解會永遠被干擾。
    但有研究發表在幾年前《科學》雜誌中,顯示當它們將非常年幼的動物暴露於這種白噪音中時,實際上干擾了腦內的聽覺世界地圖。
    聽覺信息進入我們的大腦皮質,基本上是我們大腦外部的部分,負責我們所有的高級認知、計劃、決策等,創造力。
    在那裡,我們有所謂的音調圖。
    什麼是音調圖?
    記住耳蝸的形狀如何捲曲,且一端對高頻率做出反應,另一端對低頻率做出反應,就像鋼琴一樣。
    在聽覺系統中,我們有所謂的音調圖,高頻率到低頻率以及之間的所有頻率以非常系統化的方式組織在一起。
    然而,從我們作為嬰兒到死亡的整個生命經歷並不是系統化的。
    我們不會在房間的一部分或一天中的一個時刻聽到低頻率,而在房間的另一部分或另一個時間聽到高頻率。
    它們都是混合在一起的。
    但如果你記得,耳蝸就像光的棱鏡一樣分開不同的頻率。
    發展中的大腦取出這些分開的頻率並學習它自己和外部世界之間的關係。
    白噪音基本上不包含音調資訊。
    頻率都是混合的。
    這只是一種噪音。
    因此,發展期間長時間聽到大量白噪音對聽覺系統的發展有害的原因之一,是這些音調圖無法正常形成。
    至少在實驗動物中是這樣。
    我之所以提到這一點,因為我認識的許多人,尤其是有小孩的朋友,會說:
    我想在睡覺時使用白噪音機器,但我的寶寶使用白噪音機器是否合適?
    我諮詢了各種人,包括科學家,他們說,嗯,你知道,寶寶也在聽父母的聲音,聽音樂,聽狗叫。
    所以,這不是他們唯一聽到的東西,然而,我諮詢的每一個人都說,但你知道,睡眠期間存在神經可塑性。
    那是孩子入睡的時候。
    我不知道是否希望全夜暴露在白噪音下,因為這可能會影響音調圖。
    它可能不會摧毀它,可能不會消除它,但可能會讓它變得不那麼清晰,就像將鋼琴的一些鍵用膠帶黏在一起。
    一旦你的聽覺系統形成,建立這些音調圖後,背景白噪音的存在就不應該成為問題。
    事實上,這根本不應該成為問題,因為你也不會關注它。
    這個想法是它在足夠低的音量下播放,以至於你在背景中幾乎忘記它,並且通過讓你的大腦進入更高度的警覺狀態來支持學習,尤其是這種多巴胺的高度活化,這會使學習變得更快更容易。
    我想快速休息一下,感謝我們的一位贊助商Function。
    去年,我成為Function的會員,尋找最全面的實驗室測試方法。
    Function提供超過100項高級實驗室測試,為你提供整個身體健康的關鍵快照。
    這個快照提供了你心臟健康、荷爾蒙健康、免疫功能、營養水平等方面的見解。
    他們最近還增加了對毒素的測試,如有害塑料產生的BPA暴露,以及對PFAS或永遠化學物質的測試。
    功能不僅提供超過100個對您的身心健康至關重要的生物標誌物的測試,還分析這些結果並提供來自相關領域專家的頂尖醫生的見解。例如,在我與功能進行的第一次測試中,我發現我的血液中汞的水平偏高。功能不僅幫助我檢測到這一點,還提供了如何減少汞水平的建議,包括限制我對金槍魚的攝取,因為我一直吃很多金槍魚,同時還努力多吃一些綠葉蔬菜並補充NAC和乙醯半胱氨酸,這兩者都能支持谷胱甘肽的生成和排毒。我要說的是,通過再次進行功能測試,這種方法奏效了。全面的血液測試至關重要。與您的身心健康有關的許多因素只能通過血液測試來檢測。問題是,血液測試一直非常昂貴且複雜。相比之下,我對功能的簡單性和成本水平感到十分驚艷。它非常實惠。結果,我決定加入他們的科學顧問委員會,並且我很高興他們正在贊助這個播客。如果您想嘗試功能,您可以訪問 functionhealth.com slash Huberman。功能目前有超過250,000人的候補名單,但他們為Huberman播客的聽眾提供早期訪問。再次強調,請訪問 functionhealth.com slash Huberman 以獲得功能的早期訪問。
    現在我想談談聽覺學習,以及您實際上可以如何提高從聽到的信息中學習的能力,而不僅僅是從書頁上看到的信息或運動技能的學習。有一種現象叫做雞尾酒會效應。即使您從未參加過雞尾酒會,您也經歷過並參與過所謂的雞尾酒會效應。雞尾酒會效應是指您身處一個聲音豐富的環境中,許多聲波來自不同的來源,許多不同的事物。在城市、在教室、在包含人們進行各種對話的汽車中,您需能夠專注於這些聲波的特定組成部分。您需要聽到某些人說話,而不是其他人。您和您的大腦非常擅長於創造一個聽覺注意的錐形區域,一個狹窄的注意帶,讓您可以提取您關心的信息,而將其他所有信息擦除或刪除。這需要工作。這需要注意力。您可能從一個嘈雜的聚會回家,比如體育場、體育賽事或雞尾酒會,感到精疲力竭的原因之一是,如果您在那裡聆聽對話或試著在觀看比賽的同時聽這些對話,那需要耗費注意力的精力。大腦在靜止狀態下使用了大量的能量,而當您在全神貫注於某件事情時,則需要消耗更多的能量。字面意義上的卡路里能量,消耗如葡萄糖等物質。即使您是生酮飲食,它也在消耗能量。
    因此,雞尾酒會效應在神經科學領域得到了廣泛的研究。我們現在從機制層面知道如何完成這種專注於特定聲音的壯舉,儘管我們正受到各種其他聲音的轟炸。我們這樣做有幾種方式。首先,就像我們的視覺系統,一樣,我們可以擴展或收縮我們的視野。好的,我們可以這樣做。我們可以擴展和收縮我們的視場。那麼,我們也可以擴展和收縮我們的聽覺視野,或者說,我們的聽覺窗口。我們能夠在一大堆閒聊的背景中,真正聽到一個人或少數幾個人,因為我們專注於單詞的開端和結尾。因此,我認為我們都會經歷的更常見的現象是,您去參加派對,或者遇到新朋友,您說,嗨,我是安德魯。他們說,嗨,我是傑夫,比如說。很高興見到你。一分鐘後,我卻記不得那個人的名字。這是因為我不在乎他叫什麼名字嗎?不,其他聽覺信息的存在干擾了這一過程。並不是因為我的思想必然在別處,而是因為噪音信號比率,正如我們所說的,沒有足夠高。我們所說的他的語氣或他的聲音落在我耳中的方式,這實際上是最重要的,對吧?當談到學習時,這不僅僅是達到了信號強度不夠高的問題。
    所以下次您請教某個人的名字時,記得注意他們所說的開端和結尾。因此,您需要注意“傑夫”中的“J”和“傑夫”中的“F”,抱歉。我相信您將能夠記得那個名字。但是,我確實承認,試圖通過注意每個單詞的開端和結尾來學習一個句子中的每個單詞,實際上會對學習過程造成某種程度的干擾。因此這將更符合特定的注意力,利用注意系統,我們實際上可以更快地學習,並且實際上可以激活成人大腦中的神經可塑性,這是一件非常具有挑戰性的事情。聽覺系統是我們能更廣泛地接觸神經可塑性的主要方式之一,現在我想談談平衡及我們的平衡感,而這是由我們的耳朵,還有耳朵中的一些結構,以及我們的大腦和脊髓的一些元素控制的。我們在此討論平衡和如何提高平衡的原因是,所有可以讓您做到這一點的好東西就在您的耳朵裡。它們也在您的大腦中,但主要在您的耳朵裡。因此,正如您記得本集的開頭,您有兩個耳蝸,分別位於您頭部的兩側。
    這是一個小小的螺旋狀的東西,能把聲波轉換成電信號,讓你的大腦其他部分能理解它。就在它旁邊是稱為半規管的結構。半規管可以想像成三個裡面放著彈珠的呼拉圈。想像你有一個呼拉圈,但它並不是整個都裝滿了彈珠,而是底部有一些彈珠。好的,如果你將這個呼拉圈移動,其中一個呼拉圈是垂直於重力的,基本上是直立的。另一個呼拉圈基本上與地面平行,與地面保持大約90度的角度。如果你此時是站著或坐著,還有一個大約以45度的角度傾斜在中間。那么,這個系統存在的原因是什麼呢?在每個呼拉圈內的彈珠可以四處移動,但只有當你的頭朝特定方式移動時它們才會移動。你的頭可以在三個平面或三種方式中移動。你的頭可以上下移動,就像我現在點頭一樣,那叫做俯仰(pitch)。或者我可以左右搖頭,這叫做偏航(yaw)。然後還有滾轉(roll),就是將頭從一側傾斜到另一側,就像一隻可愛的小狗從一側看你。俯仰、偏航和滾轉是我們所說的三個主要運動平面中的頭部運動,而每一種運動都會導致那些彈珠在一個或兩個不同的呼拉圈中移動。對了,這些並不是真正的彈珠,這些就像小石頭一樣,基本上是小鈣質沉積物。當它們前後滾動時,它們會偏轉微小的毛發,這些毛發叫做毛細胞,與我們用來測量聲波的毛細胞不同。但它們基本上是在這些小毛細胞旁邊滾過,導致它們偏轉。當它們向下偏轉時,因為毛細胞是神經元,會將信息發送到大腦。因此,如果我這樣移動我的頭,這些小石頭在我所指的這個呼拉圈裡確實發生了物理運動。但它們偏轉這些毛發,並將這些毛發(即神經元),那些毛細胞的訊息發送到大腦。任何有下巴的動物都有這種所謂的平衡系統,我們稱之為前庭系統。關於前庭系統,也就是平衡系統,有一個重要的事情要知道,它與視覺系統一起運作。假設我聽到左邊有什麼聲音,我轉頭向左,看看是什麼。關於我的頭在身體相對位置的兩個信息源,我需要知道。首先,當我快速將頭移到一側時,那些小石頭(我稱之為)會迅速激活那個半規管內的毛細胞,向我的大腦發出訊號,告訴我頭部剛剛移到一側。但同時,視覺信息也經過我的視野。這並不需要我思考,但視覺信息就在我的視野中滑過。當這兩個信號結合時,我的眼睛就會鎖定在某一特定位置。如果這聽起來很複雜,其實你可以把這些東西分開。這非常簡單。如果你有機會,你可以在任何地方安全地這麼做。你將站起來,向前看大約10到12英尺,選擇一面牆上的某個點,單腳站立,舉起另一隻腳。如果你願意,可以彎曲膝蓋,然後看向大約10到12英尺的遠方。如果你能這樣做,能單腳站立,現在閉上眼睛。你很可能會突然感覺到科學家所說的姿勢擺動(postural sway)。閉上眼睛很難保持平衡。你可能會想,這是為什麼呢?這太奇怪了。為什麼閉上眼睛會難以保持平衡?好吧,關於視覺世界的信息也會反饋到這個前庭系統。因此,前庭系統告訴你的視覺系統,告訴你應該如何移動眼睛,而你的眼睛及其位置也告訴你的平衡系統、前庭系統,應該如何運作。到目前為止,我一直在討論靜態的平衡,例如單腳站立。但這是一種非常人工化的情況。儘管你可以以那種方式訓練平衡,但大多數希望在運動、舞蹈或其他活動中提高平衡感的人,希望以動態的方式進行平衡,這意味著通過許多不同的運動平面來移動。為此,我們需要考慮前庭系統也關心加速度。所以它關心頭部位置,關心眼睛的位置以及你在看什麼方向。但它也關心你正在移動的方向和速度。而你能做的最好事情之一來增強平衡感,就是開始將你的視覺系統、內耳的半規管以及我們所稱的線性加速度結合起來。因此,如果我在空間中向前直立移動,情況與側向傾斜是截然不同的。培養更好平衡感的一個最佳方法,實際上就是在感覺器官、神經元和大腦的生物學內部進入加速向前的狀態,通常是向前進行,同時也傾斜於重力之下。這就像在滑板、衝浪板或單板滑雪上雕刻一樣。這也像在騎自行車時安全地傾斜進彎,讓你的頭在地球面前稍微向一側傾斜。頭部傾斜和身體傾斜的同時,由於加速度,通常是向前的加速度,但有時是側向的,對我們的情緒和幸福感有著深刻而積極的影響。
    正如我在之前的節目中所提到的,這也能增強我們在產生傾斜與加速後學習信息的能力。這是因為小腦向大腦的某些區域輸出神經調節物質,如血清素和多巴胺,讓我們感覺非常好。這些運動模式似乎對我們的幸福感以及將在這些活動中獲得的前庭平衡轉化為在其他活動中保持平衡的能力具有巨大的影響。因此,我鼓勵人們在傾斜的同時偶爾進行加速模式,只要你能安全地做到。這是一種極其強大的方式,可以提升你在平衡領域的技能。對大多數人來說,這也非常令人愉悅。因為前進加速、頭部傾斜和身體傾斜之間的化學關係,這讓人感覺非常好。再次重申,我們涵蓋了大量的信息。現在你知道自己是如何聽到聲音的,如何理解環境中的聲音,這些聲音是如何進入你的耳朵的,以及你的大腦如何處理它們。此外,我們還討論了一些像是低級白噪音,甚至是雙耳音拍的東西,這些可以用來增強某些大腦狀態、大腦中的某些節奏,甚至是多巴胺的釋放,從而使你學習得更好。我們還談到了平衡系統以及你的前庭器官(即負責平衡的內耳部分)與你的視覺系統和重力之間的這種不可思議的關係。你可以利用這些來增強自我的平衡感,以及單純提升你的平衡感。最後但同樣重要的是,我想感謝你抽出時間和精力,願意學習視覺和平衡的知識。當然,還要感謝你對科學的興趣。

    In this Huberman Lab Essentials episode, I explore how the auditory and vestibular (balance) systems are essential for enhancing learning and improving focus.

    I explain how the auditory system captures sound waves and how the brain interprets these signals to make sense of the environment. I also discuss the use of white noise and binaural beats to support brain states conducive to learning, focus and relaxation. Additionally, I explain how the vestibular system helps maintain balance and examine practical tools to enhance auditory learning, cognitive performance and mood.

    Read the episode show notes at hubermanlab.com.

    Thank you to our sponsors

    AG1: https://drinkag1.com/huberman

    Eight Sleep: https://eightsleep.com/huberman

    Function: https://functionhealth.com/huberman

    Timestamps

    00:00:00 Huberman Lab Essentials; Hearing & Balance

    00:00:55 Sponsor: AG1

    00:02:55 Ears, Sound Waves, Cochlea

    00:06:42 Sound & Direction, Ventriloquism Effect, Cupping Ears

    00:10:09 Sponsor: Eight Sleep

    00:11:45 Binaural Beats, Alertness, Calmness, Learning, Anxiety

    00:16:03 Tool: White Noise & Learning

    00:19:31 White Noise, Hearing Loss & Child Development

    00:22:38 Sponsor: Function

    00:25:26 Auditory Learning, Cocktail Party Effect, Tool: Remember New Names

    00:29:31 Balance, Ears, Vestibular System

    00:34:42 Improve Dynamic Balance, Tool: Improve Mood & Learning, Tilted Exercise

    00:37:35 Recap & Key Takeaways

    Disclaimer & Disclosures

  • Chris Eubank Jr: I Was Paid $**** For The Fight! The Night Before, My Dad Finally Opened Up!

    He silenced the critics, defied the odds, and walked through fire – Chris Eubank Jr. tells the full story of one of 2025’s most unforgettable fights.

    Chris Eubank Jr. is a world-class professional boxer, middleweight contender, and son of the legendary former professional boxer, Chris Eubank Sr. In April 2025, he won against Connor Benn in one of the most highly anticipated fights in British boxing history. 

    He discusses: 

    • Why he refused to shake Conor Benn’s hand.

    • Why the fight almost collapsed the night before.

    • The real reason his father publicly disowned him.

    • The pain of losing his brother, and raising his nephew as his own.

      00:00 Intro

      01:56 How Are You Feeling After the Fight?

      06:09 Something Didn’t Look Quite Right With You That Night

      09:39 The Things That Were Against Me on the Night

      11:47 The Night Before the Fight, My Father Finally Opened Up

      20:23 How Me and My Dad Finally Made Up

      28:50 What Caused the Rift Between You and Your Father?

      36:57 Did Him Calling You a Disgrace Impact Your Mental Health?

      41:59 Were You Thinking About Your Younger Brother During the Fight?

      48:56 Rehydration Restriction

      53:46 How Much Did You Get for the Fight?

      1:00:23 What Was Going Through Your Head in the Final Moments

      1:03:10 The Time I Spent in Hospital

      1:05:55 Ads

      1:06:53 Have You Got a Newfound Respect for Conor?

      1:09:18 The Failed Drug Tests

      1:13:50 The Egg Slap

      1:15:19 The Rematch With Conor

      1:21:39 Did Conor Surprise You?

      1:24:16 The Walkout

      1:29:18 Billy Joe Saunders

      1:31:29 Who Would Your Next 3 Fights Be?

      1:34:17 You Before Starting Boxing

      1:40:29 Your Relationship With Frank Smith

      1:43:48 If You Had One Album for the Rest of Your Life, What Would It Be?

    Follow Chris: 

    Instagram – https://rebrand.ly/iabtt7v 

    TikTok – https://rebrand.ly/jligckn 

    The 1% Diary is back – limited time only:

    https://bit.ly/1-Diary-Megaphone-ad-r… 

    The Diary Of A CEO Conversation Cards (Second Edition):

    https://g2ul0.app.link/f31dsUttKKb 

    Get email updates: https://bit.ly/diary-of-a-ceo-yt 

    Think like a CEO – join the 100 CEOs newsletter: https://bit.ly/100-ceos-newsletter  

    Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb 

    Sponsor:

    Vanta – https://vanta.com/steven

    Vivobarefoot – https://vivobarefoot.com/DOAC with code DIARY20 for 20% off

    100 CEOs: Ready to think like a CEO? Gain access to the 100 CEOs newsletter here: https://bit.ly/100-ceos-megaphone

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • What “Made in China” actually means

    Virtually every product brought into the United States must have a so-called “country of origin.” Think of it as the official place it comes from. And this is the country that counts for calculating tariffs.

    But what does it really mean when something is a “Product of China”? How much of it actually comes from China? And how do customs officials draw the line?

    Here in the U.S., the rules are delightfully counterintuitive. A product’s country of origin is not necessarily where that product got on the container ship to come here. It’s not necessarily where most of its ingredients are from or even where most of the manufacturing happened.

    Our system is much stranger. The answers can be surprisingly philosophical — and at times, even poetic.

    This episode of Planet Money was produced by James Sneed with help from Sylvie Douglis. It was edited by Jess Jiang, fact-checked by Sierra Juarez, and engineered by Kwesi Lee. Alex Goldmark is our executive producer.

    Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.

    Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.

    Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.

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  • Startups & Defense: Katherine Boyle on TBPN

    AI transcript
    0:00:06 Today on the A16Z podcast, we’re sharing Catherine Boyle’s recent interview on TBPN.
    0:00:12 Catherine, a general partner at A16Z and a driving force behind the American Dynamism thesis,
    0:00:15 joins the show to discuss the state of the movement.
    0:00:20 From the Department of Defense’s latest reform efforts to the growing role of startups in national security and beyond,
    0:00:25 Catherine breaks down how far American Dynamism has come and why the work is just getting started.
    0:00:31 As a reminder, the content here is for informational purposes only.
    0:00:34 Should not be taken as legal, business, tax, or investment advice,
    0:00:36 or be used to evaluate any investment or security,
    0:00:41 and is not directed at any investors or potential investors in any A16Z fund.
    0:00:46 Please note that A16Z and its affiliates may also maintain investments in the companies discussed in this podcast.
    0:00:53 For more details, including a link to our investments, please see a16z.com forward slash disclosures.
    0:01:03 And next up, we have Catherine Boyle from Andreessen Horowitz, the pioneer of American Dynamism.
    0:01:07 One of the top coinages of the last few years.
    0:01:07 Yeah, for sure.
    0:01:09 And more relevant than ever.
    0:01:11 In some ways, mission accomplished.
    0:01:16 I mean, last week in D.C., it was American Dynamism on display, right?
    0:01:17 That’s right.
    0:01:17 Everyone is a believer.
    0:01:19 And the question is, where do we go from here?
    0:01:22 And that’s what I’m excited to dig in with her today.
    0:01:23 Catherine, welcome to the stream.
    0:01:24 How are you doing?
    0:01:25 Thanks for having me.
    0:01:26 It’s about time.
    0:01:27 I’m so happy to be here.
    0:01:28 Good to have you.
    0:01:30 Long-time listener, first-time caller.
    0:01:31 Great to have you.
    0:01:33 With the flag in the background.
    0:01:34 Yes, fantastic background.
    0:01:36 Where should we start?
    0:01:40 I’m curious about state of affairs with the American Dynamism movement.
    0:01:45 The project feels like it’s maybe time to rest on our laurels.
    0:01:46 What do you think?
    0:01:48 We’ve achieved American Dynamism.
    0:01:49 It feels like it.
    0:01:50 Yeah.
    0:01:51 No, I mean, seriously.
    0:01:53 It feels like it’s broken through.
    0:01:54 It’s mainstream.
    0:01:57 Cultural victory may be coming before actual victory.
    0:01:58 Sure, sure, sure.
    0:02:03 And that American Dynamism is almost mainstream now, at least in the venture world.
    0:02:03 Yes.
    0:02:05 But job’s not finished.
    0:02:05 Job’s not finished.
    0:02:10 So what are the key asks in D.C. from Silicon Valley right now?
    0:02:11 What are the top projects?
    0:02:17 Where should tech be focused in terms of the American Dynamism project broadly right now?
    0:02:17 Totally.
    0:02:19 So it’s nowhere near finished.
    0:02:23 I mean, this is like three or four years into a 30-year project, which is always good when
    0:02:24 you have those sorts of aims.
    0:02:25 And I’d say it’s even longer than that.
    0:02:29 When you think of Defense 1.0, it started around 2015, 2016.
    0:02:32 It sort of has become this very large movement.
    0:02:37 But I’ll tell you, like, last week was a huge, huge week for American Dynamism inside of
    0:02:38 the DOD.
    0:02:41 And the news sort of got buried in tech land.
    0:02:44 But it was just, it’s probably one of the biggest things to happen in the first 100 days
    0:02:45 of the Trump administration.
    0:02:49 The Army announced what they’re calling their Army Transformation Initiative.
    0:02:52 It was with Secretary Driscoll, General George.
    0:02:56 They actually went on Fox and Friends, which was like a huge deal that they actually went public
    0:02:56 with it.
    0:02:59 And they said, it’s been way too long.
    0:03:01 We have so many platforms we want to modernize.
    0:03:05 We want to divest from technologies that are no longer useful.
    0:03:07 We want to modernize the force.
    0:03:11 We want to make sure that we get rid of civilian jobs that are not important anymore.
    0:03:14 We want to make sure we are not having wasteful spending.
    0:03:18 It was sort of like, you know, what I had read in NBC after it came out, they said, like,
    0:03:19 the Army is doging itself.
    0:03:20 Yeah.
    0:03:25 I think that the real story of what the Army is doing, and kudos to them because they truly
    0:03:29 are the first mover, is there are people inside of the DOD who have been saying these
    0:03:34 things for years, pounding their head against the wall, saying they want acquisition reform,
    0:03:38 saying they want to work with startups, saying they have to have new platforms that come
    0:03:40 in and actually support the needs of the warfighter.
    0:03:43 And they’ve been pounding their head against the wall with little results.
    0:03:48 And so when you have a DOGE effort going on in Washington and an administration that really
    0:03:52 wants to see the waste disappear, it allows for those people who are really forward thinking,
    0:03:57 like General George and like Secretary Driscoll, to come forward and say, hey, we’re going to do this
    0:04:00 ourselves. We’re going to pick out the new technologies that we need. We’re going to get
    0:04:04 rid of things like Humvees that we haven’t needed in 20 years. We’re going to figure out what is
    0:04:08 actually useful for the Army. And we’re going to do it ourselves. So it was a huge week. I think it
    0:04:13 was probably one of the most, it was reported, but it didn’t get sort of the praise from technology
    0:04:18 that it should have. Like this is an extraordinary movement that I think has really been a long time
    0:04:22 coming. And it’s something that a lot of the early American dynamism companies have been pushing
    0:04:25 for for a long, long time. So congratulations to the Army.
    0:04:26 Yeah. So can you give me a little bit of a…
    0:04:29 Yeah. It’s better to DOGE yourself than get DOGED.
    0:04:30 Always DOGE yourself.
    0:04:30 DOGE yourself.
    0:04:35 Yeah. Can you give me a little bit of a tour of the market map of the beneficiaries of this
    0:04:40 transformation? Obviously, everyone knows the Palantirs and the Anderals, but I imagine that
    0:04:46 there are tons of pockets of value and projects that need to be overhauled. Is it mostly drones,
    0:04:52 weapons systems, vehicles first? Or are there other areas that companies that you talk to are focused
    0:04:54 on in this transformation process?
    0:04:59 In the early days, that’s what’s been called out. So it’s early UAVs that were developed 20 years ago.
    0:05:04 They’re not relevant post-Ukraine war. It’s actually sort of, I don’t want to say comical because it’s
    0:05:09 not funny. But when you think about the fact that the Humvee was developed in 1980, it went into
    0:05:14 production in 1985, and that the Army said in 2004, this actually isn’t useful for us anymore because
    0:05:18 there’s this new type of warfare called IEDs and we’re not going to use it. And these are still in
    0:05:24 production in 2025. So that’s a perfect example. And I think they’re showing certain programs that
    0:05:29 are so long overdue that they’re going to be changed. But I think it’s also smaller things like,
    0:05:33 you know, the program of record was developed when you had to build out these very, very large
    0:05:38 platforms and you had to plan years and decades in advance. And when someone won a program, it was
    0:05:43 understood that they were going to run that program for decades. And now the Army has ways to acquire
    0:05:48 things where technology is changing at a pace and at a speed that really needs to have a genuine
    0:05:53 competition every year, every couple of years. And so that really benefits all startups. That benefits
    0:05:57 all, you know, incoming emerging technologies that are going to serve sort of the fight of the future.
    0:06:03 They have specific call-outs that they’re pointing to now, but definitely this is great news for
    0:06:07 startups because what it’s showing is that there is actually the will inside the DOD.
    0:06:13 Is there any movement on procurement reform? I remember I watched this hilarious movie, Pentagon Wars,
    0:06:18 all about the development of the Bradley fighting vehicle. And it’s a very funny movie. You know, everyone
    0:06:24 has a different requirement. They all get put together and becomes this kind of platypus of a vehicle that is
    0:06:30 part tank, part troop transport, all these different problems. Part of the benefit of modern technology is that
    0:06:37 we do develop platforms and things like andurals, ghosts can do ISR and also do munitions and a whole bunch of
    0:06:43 things. There are projects that do need flexibility, but is there a cultural shift around moving away
    0:06:51 from exquisite systems or just when folks in defense tech say we need procurement reform, what are they
    0:06:55 really talking about in 2025? Yeah, well, I think they’re talking about different things because I
    0:07:00 think what this initiative is going to do is it’s going to allow the army, and I think there’ll be a lot
    0:07:03 of, you know, replicas of this as well. I think other branches will look at this and say, this is a great
    0:07:10 idea. Instead of being locked into a program for decades, they’re going to be able to say, actually, we would love to use
    0:07:15 that capital for something new. We would love to recompete that program. We would like to be able to be better
    0:07:20 capital allocators because now their hands are tied. And I think when you talk to people who are just in
    0:07:26 normal business, not in defense world, and you say, hey, if you had to make a decision about a purchase
    0:07:32 that’s going to last for 10 years and get no updates and you would not be allowed to change it, what would you
    0:07:36 do? We would say that’s insane. Like, how is a CEO going to say they’re going to acquire technology for
    0:07:40 their company that they’re going to use for 10 years and there’s going to be no software and updates, no
    0:07:45 nothing. And if it’s not working, you can’t get rid of it. You’re told you can’t get rid of it. I mean,
    0:07:49 that is literally what the DOD has to deal with. And so I think what’s great about this initiative,
    0:07:54 again, it’s one, the fact that the army is going public says that they mean business and that they
    0:07:59 have air cover to do this. But I think that the meta story that we’re going to tell ourselves is
    0:08:03 Doge has been very public in the last week of what they’re doing. There’s been some pushback on,
    0:08:08 you know, why are you working on IT systems? You know, everyone has sort of their favorite Doge
    0:08:12 meme of why it’s not working. But the story of Doge, I think when we look back even in a year,
    0:08:16 is going to be that it gave extraordinary air cover to reform in every department.
    0:08:21 And the first example inside the DOD, this is the biggest example in the last hundred days,
    0:08:25 to see General George out there saying, like, this is what we need to do and we are committed
    0:08:29 and we’re going public because we are so committed, which doesn’t usually happen.
    0:08:34 I just think it speaks volumes and tech should be celebrating. This is a big, big day for everyone
    0:08:38 in the American Dynamism ecosystem, for every defense company that’s been fighting for this
    0:08:38 for a long time.
    0:08:39 Yeah.
    0:08:44 Yeah. And for all of this to actually achieve those sort of 30 year goals or execute against
    0:08:49 that 30 year plan, things need to be bipartisan. People need to realize we want efficiency and
    0:08:51 innovation across every branch.
    0:08:56 I’m curious on the investing side, I’m sure you have this painful experience all the time
    0:09:01 where you meet companies that probably are going to be great businesses, are good for America,
    0:09:08 but maybe aren’t a fit for venture. What’s your sort of updated thinking on understanding if
    0:09:13 something can be a great, important business versus something that can truly be, you know,
    0:09:14 a generational outcome?
    0:09:20 Yeah. One of the biggest mistakes I see investors make is trying to predict TAM. So early, early
    0:09:25 days of Andrel, a lot of people, you know, didn’t want to look at Andrel because of ethical reasons
    0:09:29 or because they were worried about being involved in defense. But there was another meme that was
    0:09:33 going around, which is almost comical now, which is, well, it’s kind of a small TAM, right? Like
    0:09:39 a border security company, like, oh, they’re selling to DHS, Department of Homeland Security doesn’t
    0:09:44 really have that big of a button. Like, these were real things that people said that are hilarious
    0:09:50 now, you guys can imagine. So I think it is very difficult to predict a growing market, eventually what
    0:09:54 some of these incredibly important technologies are going to be worth. But I agree with you, there are some
    0:09:59 examples of companies that might not be, you know, standalone businesses, but will ultimately, you
    0:10:03 know, Andrel’s done a very good job of acquiring businesses that aren’t going to be these venture
    0:10:08 outcomes, but work, you know, very well within their platform. But I think in some ways, there’s
    0:10:13 always surprises with companies that were initially passed on or people were very skeptical of their
    0:10:17 TAM in the early days. And then you look back and you see just how much they’ve grown or how much the
    0:10:20 product has shifted or how important the platform actually is.
    0:10:25 Yeah. How have you been, you know, ignoring the politics of it all, but reacting to, you know,
    0:10:31 the trade war in many ways, like when you have these like big geopolitical, you know, events playing
    0:10:36 out, that doesn’t necessarily mean start to make a lot of venture investments because venture investments
    0:10:41 take a long time to play out and, and it’s very hard to predict the future. Are you seeing new opportunities
    0:10:46 related, you know, to the events of the last month? Are you still just, you know, continuing?
    0:10:52 I imagine when you guys invested in Hadrian, you weren’t like betting on a trade war in
    0:10:57 two years or something like that, right? But how do you think about timelines and is the benefit of
    0:11:03 sort of thinking in that 30 year timeline that you’re kind of able to broadly, you know, ignore or not place
    0:11:08 too much focus on the headlines of today and just think about what America needs in the long run?
    0:11:14 I would say my bias as a very early stage investor is to not think about the immediate timeframes.
    0:11:19 These are very long cycles. You can sort of see trend lines, but it’s hard to know what actual
    0:11:23 events are going to happen, obviously. So I think even when we made the investment in Hadrian, as you
    0:11:27 called out, there was a movement towards re-industrialization and towards investing in
    0:11:31 manufacturing that was early and nascent. But if you were hearing the signs or spending a lot of time in
    0:11:37 D.C., both sides were very focused in Washington on how do we think about investing in America,
    0:11:41 re-industrialization, how do we bring back manufacturing? So, you know, it felt like it
    0:11:45 was a message that was being heard then. It’s just, of course, been accelerated. And I think truly,
    0:11:50 if you think about the next 10, 20 years, re-industrialization is going to be a very important
    0:11:55 theme. So, you know, it can feel like everything is hot right now or feel like we’re in the middle of
    0:12:00 something. But ultimately, I think we’re, again, in this like very, very early, you know,
    0:12:04 three or four years into a 30-year journey, you know, it took decades for globalization to really
    0:12:08 hit its peak. And now we’re sort of seeing the pendulum swing again. And so you’re going to see
    0:12:12 a lot of companies that are built in the next few years that become generational companies.
    0:12:19 Yeah. How do you think about the kind of broader market map of American dynamism? Obviously, Anderill is
    0:12:25 like just a great case study in the American dynamism thesis. But at the same time, as you go through
    0:12:29 the American dynamism website, you can go back to like the moon landing and the development of the
    0:12:35 iPhone as like examples. At the same time, there’s this question about like the Anderill of X is Anderill
    0:12:41 potentially. But then that doesn’t always come true if you’re talking about something that’s truly
    0:12:46 outside of their purview in consumer or in, you know, Flock Safety or Hadrian. These companies are not
    0:12:51 competitive, but maybe fit in the thesis. How are you seeing the investing landscape of American
    0:12:59 dynamism kind of evolve as more people come into the to the category, but then think outside the box
    0:13:04 and address different issues? I mean, I’ve seen even like some education stuff kind of fit the broader
    0:13:06 thesis. So how has that evolved over the last couple of years?
    0:13:09 Yeah, we define it as companies that are actively supporting the national interest.
    0:13:14 So it is a very simple definition and founders have, you know, different interpretations of
    0:13:19 what it means. But there’s common themes. And actually, this goes into why we decided to have
    0:13:23 a separate fund, why we decided to build out the platform is because these companies need something
    0:13:28 entirely different than a true enterprise or a true consumer company. And when we looked back at
    0:13:34 our early portfolio of Shield AI, Anderill, Astronus, these companies that were sort of what I would call
    0:13:39 Space and Defense 1.0, we’d sort of like put them in the enterprise category as though they’re like
    0:13:44 no different than a company that’s selling business software to the Fortune 500, right? It doesn’t make
    0:13:48 any sense. They have totally different needs. You know, Anderill famously said that they had a lobbyist
    0:13:54 on staff on week one. There’s things that companies need that our view is that we could build a platform
    0:13:59 to help support these companies, namely in Washington, understanding who their buyers are on the BD side,
    0:14:04 which is a very difficult kind of role to hire for inside of early stage startups. But then also
    0:14:08 understanding the Washington game, which is very important for companies to understand if they’re
    0:14:12 going to be selling directly to the federal government. Now, you mentioned education, and
    0:14:15 there’s a lot of companies in our portfolio, too, that are selling to state and local. And that is
    0:14:21 a totally different sales motion. You know, that is something where, you know, a company like Flock Safety
    0:14:27 has sort of rewritten the rules of how you sell directly to a police force or how you even follow what I would
    0:14:31 call kind of like a second city strategy of not going to the biggest cities, but going to these
    0:14:36 smaller municipalities and getting a lot of, you know, almost circling a big city with the suburbs
    0:14:40 around it and kind of getting a lot of momentum from the citizens. But all these companies have very
    0:14:46 similar needs and sort of things that they have to think about early rather than later. And we’ve now
    0:14:51 seen enough of sort of the early success stories and public safety and, you know, aerospace defense,
    0:14:55 like sort of these generational companies that came up in the last several years that the boom that’s
    0:15:00 happening in these categories, many of them want to replicate those playbooks and have,
    0:15:02 I think, with a lot of success.
    0:15:07 Yeah. Can you talk a little bit about almost like lobbying as value add for venture capital?
    0:15:13 I remember I was running an Andreessen-backed company a decade ago, and I met the CEO of McDonald’s
    0:15:20 through Andreessen at some happy hour. And there were trainings on B2B sales and PR and all this stuff,
    0:15:25 but there was no concept of regulatory or lobbying. But I imagine that’s a piece of it,
    0:15:30 but it’s at the same time, you need to eventually staff your own government affairs team. How are you
    0:15:34 working with early stage founders to get them up and running in Washington?
    0:15:39 Yeah, I would say a lot of the founders that we backed are very, I would say, sophisticated in their
    0:15:43 knowledge of who they need to be meeting with or the types of people they should be meeting with in
    0:15:48 the DOD. But the thing that I think we’re actually, I would say, even more successful in doing that’s
    0:15:53 really important is making all that knowledge public. You know, we make our playbooks public.
    0:15:59 My partner, Layla, who runs our go-to-market in DC, she wrote this incredible glossary of things you
    0:16:03 need to know if you’re even going to approach a venture capital firm, you know, about a defense
    0:16:07 tech company. Like, these are the acronyms. These are all the acronyms you could possibly hear in a
    0:16:11 conversation with the DOD. And it’s things like that where we do want to make that public, and we want
    0:16:16 to help educate the ecosystem. And I can tell you, like, you know, five or six years ago, the number of
    0:16:21 venture capitalists who understood the different types of contracting vehicles, that understood the names of,
    0:16:25 you know, of different people on the Appropriations Committee. I mean, these things that are now sort of,
    0:16:29 I’d say, taken for granted, were not well known. And so I think that’s a huge part of it, too,
    0:16:34 is really helping the ecosystem get up to speed, helping companies sort of speed run that early
    0:16:37 stage process of, like, you can ask any dumb question, and we’re going to help you with it.
    0:16:42 But then there is also something to be said of, it is much easier to get a meeting with certain people
    0:16:47 if you are at a dinner that’s sponsored by a group of people who are always in Washington. I mean,
    0:16:51 we have a Washington office now. We are fully staffed in terms of both Republicans
    0:16:55 and Democrats and people who work on both sides of the aisle, people who specialize in
    0:16:59 DODs, people who specialize in certain types of the DOD. And I think that is like a very important
    0:17:04 thing to be able to say, okay, you need to meet with X, Y, and Z people, or you need to understand
    0:17:06 the glossary before you can even begin to have those conversations.
    0:17:12 Do you think defense tech is now mature? It’s oversaturated? I was joking with Jordy that I
    0:17:17 think world peace is like maybe six months away. And then I’m going to start poaching top defense
    0:17:22 tech talent to build the next generation of advertising optimization.
    0:17:26 Because I think that we just got to get them back in the ad optimization game.
    0:17:26 Get them back.
    0:17:28 Get them back in the next company. You know it.
    0:17:31 Yeah, yeah, yeah. But I mean, seriously, like it does seem like…
    0:17:35 That would be the most, you know, the open AI, you know, AGI is always six months away.
    0:17:41 You know, defense tech founders need to just go like, yeah, just 2 billion more and like world peace.
    0:17:44 World peace, yeah. But I mean, there is a serious question here. Like,
    0:17:48 I know some people who are like, just so excited that they’re jumping into things, but you know,
    0:17:51 I’m not even in the industry, but I’m a little bit more tapped in. And I’m like,
    0:17:55 there are already seven companies working on that exact thing. I don’t know if this is the best time.
    0:18:00 Is it worthwhile to steer, you know, these incredible hackers, these great entrepreneurs,
    0:18:06 like maybe towards the more tangential hard tech problems? Like what I see with like,
    0:18:11 what base power is doing is like, it’s hard tech, it has defense roots, but it’s not directly
    0:18:16 something that’s on Andrew Roll’s roadmap. What advice are you giving to kind of the entrepreneurs
    0:18:19 that are like in between things, thinking about serving the national interest, but not
    0:18:24 necessarily putting themselves on a collision course with a, you know, multi-billion dollar
    0:18:29 founder mode company? So I’ll say deterrence is the constant project, right? So like your whole,
    0:18:33 like the meme of maybe six months away from world peace. Yeah, of course.
    0:18:36 I actually think that was part of the problem in the nineties, right? Like, like, seriously,
    0:18:38 that was the big problem. Yeah, people thought it would be over. Yeah, democracy will-
    0:18:39 The end of history. End of history.
    0:18:43 Yeah, end of history. We’ve flourished and we don’t need to be working on these things. So
    0:18:47 it is very important that we’ve gone back almost to the roots of the DOD saying like,
    0:18:51 hey, actually we remember what it’s like to be a country at war. And we need to be constantly
    0:18:55 focused on the next technologies. We need to be focused on deterrence, thinking of it as deterrence,
    0:19:00 because we want to prevent war, but we have to be continuously building. So from that perspective,
    0:19:05 I think, again, we’re only a few years into this real movement of Silicon Valley caring about
    0:19:09 working with the DOD. And I hope that it’s a 30 year project. I think that’s what we all really
    0:19:13 should be focused on is making sure it’s a 30 year project and even longer than that. But to your
    0:19:17 point, what I think is so interesting about companies that, you know, are founded out of
    0:19:21 Anduril or out of SpaceX, you know, we’ve done an analysis where we looked at all of the founders
    0:19:26 who’ve left SpaceX in the last say 10 years. And there’s hundreds of companies that have been formed
    0:19:32 in just wildly different sectors, whether it’s, you know, Radiant Nuclear, working on nuclear energy,
    0:19:35 you know, Castellion, which is in our portfolio and they’re building hypersonic weapons. I mean,
    0:19:39 some of the best founders are trained. I always say they go to the school of Elon Musk,
    0:19:43 they learn manufacturing, they learn production, and then they want to take that to something that,
    0:19:46 you know, is pretty low hanging fruit. Like they want to make sure that they’re competing against
    0:19:51 the incumbents of yesterday who have not modernized their production, who’ve not modernized a lot of
    0:19:56 the technology that they’re working on. And so, you know, I think you see that with a lot of the,
    0:20:01 you know, yes, there are some extremely crowded fields, but then there are also areas of defense that
    0:20:04 that are really just boring and completely untouched. And you’re seeing founders realize
    0:20:09 that too, that it’s, it’s not something that that’s, you know, interesting to any of the existing
    0:20:12 companies and it’s low hanging fruit. It’d be interesting to work on that. Or they’re interested
    0:20:16 in being a tier one supplier. We have a number of companies that are really focused on the supply
    0:20:21 chain aspect of defense and their partners to Andrel and their partners to SpaceX and other
    0:20:26 companies in the ecosystem. So you really are seeing founders like understand that question in a very
    0:20:30 sophisticated way and say, okay, we’re going to go after the parts of the supply chain or the things
    0:20:34 that the DOD needs that no one is focusing on. And that’s been exciting to see too.
    0:20:42 Can you talk about M&A in defense tech broadly? Andrel’s done this very well. Saronic announced a deal
    0:20:48 last week acquiring Gulfcraft. That feels super significant. I’m curious, you know,
    0:20:53 how you advise founders kind of broadly when thinking about that. We actually had Augustus
    0:20:58 on from Rainmaker earlier who had acquired a company in his space, but when’s the right time to be,
    0:21:03 you know, thinking about that as somebody in defense tech and yeah, what kind of opportunities
    0:21:08 do you think make the most sense? Totally. Well, I think, I mean, both Andrel and Saronic,
    0:21:13 they have incredibly unique stories in terms of where they’re operating and sort of what they need
    0:21:17 to do in order to grow and scale. And they’ve done it at a speed that is just incredible, right? Like
    0:21:22 they have very sophisticated teams that know a lot about acquisition. I’d say for earlier stage companies,
    0:21:27 we’re seeing more companies that are potentially interested in doing that. It can speed up innovation.
    0:21:30 It can speed up being able to work with certain customers. That’s for sure. If you’re acquiring a
    0:21:35 certain capability so that you can sell to a major prime, that’s something we’ve seen more of too,
    0:21:38 which is interesting and exciting. Like I don’t think we were seeing that several years ago and
    0:21:42 now we’re certainly seeing companies experiment with that. But when you said actually M&A, I actually
    0:21:46 thought you were going towards something that I think is actually more likely to happen in the future
    0:21:51 that hasn’t happened in a long time. When you look at these existing prime companies, the big five say,
    0:21:55 they’ve really only acquired companies that have not raised any venture dollars, right? Like they don’t
    0:22:00 acquire companies that are kind of seen as these bleeding edge companies to shore up their capabilities.
    0:22:04 And my instinct, you know, we’re talking about army transformation initiative, we’re talking about a
    0:22:09 government that’s becoming far more sophisticated and a DOD that’s becoming far more competitive,
    0:22:13 right? It hasn’t been competitive for decades. And now you’re seeing all of these startups come in.
    0:22:18 My prediction, if we’re looking five, 10 years out, is that the companies that have not been
    0:22:23 acquisitive for the best engineers and the best technologists and these capabilities that they need
    0:22:28 are going to find that as their only solution. And I think we could potentially even see another
    0:22:32 Last Supper situation, which, of course, in the 90s was the famous case where the government came to
    0:22:37 all these primes and said, you have to merge, you have to have kind of forced mergers and acquisitions
    0:22:41 because the budget’s going to decrease. And of course, that was probably the wrong strategy,
    0:22:45 given sort of the results that came out of that. But I do think it is something that I would not be
    0:22:50 surprised if in five or 10 years, you’re seeing the existing primes that have been around in many
    0:22:55 cases for a hundred years saying, we have to work with these startups in a much more tangible way.
    0:23:00 And you could see a highly acquisitive ecosystem that don’t necessarily kind of write into their
    0:23:05 kind of thesis today. How do you think about leadership at the individual primes? And,
    0:23:10 you know, people over the last few years, I mean, Boeing has been dragged through the dirt
    0:23:15 by pretty much everyone. But I think of it as a great, in the fullness of time, it’s a great company.
    0:23:19 I ain’t going. Yeah. John is John so loyal. He’ll never fly out of excitement.
    0:23:20 He’ll never fly out of excitement.
    0:23:25 As a white collar worker, you know, you don’t risk your life very often. When I go on a business trip
    0:23:28 and I step on a 737 max, I’m locked in.
    0:23:34 No. And I mean, I just look at it as China would love to have a company that was actually competitive
    0:23:40 with Boeing, right? It’s a hugely strategic asset. But I’m curious, do you think that, you know,
    0:23:44 any of the primes, you know, and every now and then you’ll see a prime release a video that’s like,
    0:23:49 clearly they hired a marketing agency and said, like, make us like an Andrewle movie, you know,
    0:23:53 and then they put it out. But do you see that the leadership at the primes?
    0:23:56 Well, Lockheed Martin invented artificial intelligence. Remember?
    0:23:59 Yeah, they came out last week and claimed that they invented artificial intelligence.
    0:24:00 They basically just said, you’re welcome.
    0:24:03 You’re welcome. Yeah. By the way, you’re welcome.
    0:24:08 But I’m curious, do you have conversations with them or is it, is it?
    0:24:13 Because, I mean, even though it’s not an opportunity for, you know, venture capitalists
    0:24:16 necessarily, like, it would be great if they were highly functioning in the American interest,
    0:24:17 like as Americans.
    0:24:21 And then you have the, you have the program that was spun out of, you know,
    0:24:23 was it Microsoft or Microsoft to Andrewle?
    0:24:25 Oh, yeah, yeah. The HoloLens. Yeah, sorry.
    0:24:29 So I think there’s probably more kind of even spin out opportunities where new companies
    0:24:33 can create, you know, value on top of existing programs.
    0:24:37 Yeah, I think, you know, Palmer and actually Brian Schimpf has done an incredible podcast on this,
    0:24:41 where he talks about sort of what happened at these primes and why things sort of went by the
    0:24:45 wayside. And it’s partially because they really stopped focusing on research and development.
    0:24:46 Yeah.
    0:24:48 They started, they didn’t really need to. There was no real competition.
    0:24:53 And they kind of recognized that, that, you know, they would always get paid by the government to do
    0:24:57 new things. You know, again, like, it’s sort of this confluence of factors that led us to be,
    0:25:02 I don’t really complacent. But I went back actually last night and was reading the first few pages of
    0:25:06 The Kill Chain by Christian Brose, which again, reading it, it was written, I believe in 2019,
    0:25:11 things changed so dramatically in terms of the conversation. But it’s like going back in a time
    0:25:15 warp and saying, wow, like in 2019, people really didn’t care that Boeing was collapsing or that
    0:25:19 there were these private or these public companies that were doing no research and development because
    0:25:23 it didn’t matter. Right. That was pre-war in Ukraine. It was sort of, you know, in some ways it was
    0:25:27 security theater. Right. Like we don’t actually have to remain secure. We just have to pretend we’re secure.
    0:25:32 And so I think there is this new sort of wake up call where a lot of these companies are going to
    0:25:36 say, one, if we, if we can’t recruit the engineers and do the research and development in house, we’re
    0:25:40 going to have to acquire it. So again, that’s why I think you’re going to see a lot more acquisitions
    0:25:44 over the next several years, because I think a lot of these companies are really going to have to
    0:25:49 change. But two, like these initiatives inside the DoD that are now getting real steam, that is going
    0:25:54 to force incredible competition that has not existed, even in the last 10 years when we’ve all been
    0:25:59 investing in American dynamism. So I’m, I’m actually much more like hopeful and excited about where I
    0:26:02 think the world is going, because I genuinely believe that a lot of these players have sort of
    0:26:05 woken up and are looking for solutions because now they know they have to.
    0:26:10 A while ago, I was talking to Trey about just the lack of the deeper supply chain,
    0:26:15 specifically in drone motors. Like there are no small drone motor manufacturers in the United States.
    0:26:19 They’re almost all made in China. And that feels like, oh, there’s almost a startup idea there,
    0:26:25 but I don’t know if it’s a venture idea. There’s actually a drone motor company in Washington.
    0:26:30 They outsourced some of their supply chain recently. That feels like almost like we need an American
    0:26:36 dynamism, private equity fund to just turn those companies around. They’re not going to be these
    0:26:41 power law, a hundred billion dollar companies, but they might produce 20% returns more reliably. And
    0:26:47 there’s maybe no venture style, zero loss of capital risk. Do you think we need a American dynamism for
    0:26:52 private equity? Is that something Andreessen would do at some point? I mean, you’re kind of in every asset
    0:26:58 class now. So anything’s possible, but is there a flip side to the venture model within investing in
    0:27:01 the national interest? Well, I certainly think we’ve invested in some companies that are focused on
    0:27:06 component parts. You know, we’re invested in AMCA. I know that Jay was on recently. So like there are
    0:27:10 more and more companies that are figuring out to do this. And again, those are the examples of companies
    0:27:15 that are, that are, you know, much more focused on how do we acquire companies? How do we make them,
    0:27:19 I would say tech forward, but also think about like how quickly we can get into the supply chain and some
    0:27:23 of these larger primes. But I think you’re seeing a lot of innovation around the edges on this and
    0:27:28 you’re probably going to see more and more founders who recognize that if that’s where the real problem
    0:27:31 is, they’re going to build there and they’re going to build in the best way that suits them.
    0:27:36 So yeah, it does seem like there’s almost like a way to turn something like MP materials. We were
    0:27:41 talking about like, you wouldn’t think like, oh yeah, venture is suitable for like mining at all.
    0:27:44 But like now there’s a couple of mining companies that are figuring out how to inject enough
    0:27:49 technology to make it potentially a venture scale opportunity, which is interesting. Do you have
    0:27:54 anything else? I have a couple more. I got a totally switching gears, but you had a post recently
    0:27:58 that I liked. It was, I’m committed to doing whatever the opposite of gentle parenting is.
    0:28:06 And I wanted to ask you if you found any Lindy books on parenting, anything that’s sort of resonated
    0:28:12 that you’re implementing. John and I both have similar aged children. And I always have this,
    0:28:17 you know, sort of concern around, you know, you want to experiment, you know, with parenting and
    0:28:23 try new things and maybe not just take exactly what the mainstream media says is the right way to do
    0:28:27 parenting. But then, you know, your children have one life. You’re not trying to run A/B tests,
    0:28:28 you know, on there.
    0:28:33 I have three boys. So I employ what I call the snake pit strategy, which is you lock them all in
    0:28:37 a room and then they, it’s just a snake pit and they just like wrestle. And you know, if there’s
    0:28:39 damage, they’ll heal. And that’s fine.
    0:28:44 That’s the right way to do it. Well, I followed up that tweet with the tried and true Irish strategy,
    0:28:50 which is the hay method. You just shout hay and preach loud. Yeah. Hey, hey, hey, you know,
    0:28:55 it works. Like there’s something about the word hay where your sons actually turn around and listen to
    0:29:00 you. But sadly, I, you know, there, there aren’t like any books, like old timey books that I found
    0:29:05 that actually teach, I would say the best way to train children or to child rear. But you know,
    0:29:09 it’s, it’s interesting. I always think that grandmothers kind of know best. So there’s a
    0:29:14 grandmother in your life anywhere. They remember how it used to be done and how effective it was.
    0:29:18 And it was, you know, probably harder in the olden days too. So it’s like, basically just ask
    0:29:22 grandma, like grandma. I would plug free range kids all about, like, our society has moved
    0:29:25 towards like, don’t let the kids just run around in the neighborhood. They could get kidnapped.
    0:29:28 There’s so many bad things that could happen. There’s been a lot of fear mongering from the
    0:29:35 media. And so that’s kind of led to kids turning in, in, inside becoming inside kids, staying on the
    0:29:40 iPads or whatever. But there’s this movement in the free range kids to just be like, yeah, actually,
    0:29:44 like you’re six, you can ride a bike, like ride your bike to the park. Like, and that will enforce the
    0:29:50 society to maintain safety. I need to find the repeat of parenting. Yeah. That’s the next alpha.
    0:29:56 Yeah. My problem with the grandma method is that my mother and mother-in-law just want to let the
    0:30:00 kids do exactly what they want to do. You wanted two cookies. You want three cookies. So maybe they’re,
    0:30:02 maybe they’re right. Maybe that is Lindy. Who knows? Maybe it is Lindy.
    0:30:06 I’m the great grandmother, right? Like the, the one who remembers how tough it was.
    0:30:10 Yeah, that’s right. I want to get your reaction to Warren Buffett. Obviously he stepped down
    0:30:17 or announced his transition at Berkshire Hathaway this weekend. What do you take away from Buffett’s
    0:30:22 legacy as an investor? It’s obviously a very different type of investing, but there’s so many
    0:30:28 interesting lessons there from company building to investing to everything else. What was your reaction?
    0:30:31 Yeah. You know, I’ll take a little bit of a different take because I was watching, you know,
    0:30:36 the annual meeting last year and there was this moment that happened and I actually wrote about it
    0:30:41 and a piece on friendship and founder friendship where he was doing his usual, you know, going
    0:30:45 through company analysis. And then he just kind of forgets where he is and says, “Charlie.” And
    0:30:50 everyone stopped. It was like, you know, I think I, I think I tear up seeing it because he was so in his
    0:30:55 zone after so many years of working together, he had forgotten that Charlie had passed and almost
    0:30:59 embarrassed about it. But I thought it was the most beautiful moment because one of the things I don’t
    0:31:04 think we talk enough about in Venture World is founder friendship. And I mean like deep,
    0:31:07 deep, deep friendship, not like, “Oh, we went to college together and we were friends or whatever.
    0:31:11 We’re going to start a startup together.” I mean, those people who like work together decades and
    0:31:16 decades out, I actually think this is why family businesses often work better, where even if you
    0:31:20 look like the Collison brothers, it’s like they’ve been sharing resources, you know, since childhood,
    0:31:25 since they can remember. And like, there’s something about going through life with someone,
    0:31:30 suffering with someone, understanding how to like, you know, end someone’s sentences that leads to these
    0:31:34 just incredibly rich and beautiful companies. And I think if, you know, if we did an analysis
    0:31:39 in Andreessen Horowitz and just looked at the companies that were true outliers, I think there
    0:31:43 would be stories of these people are like brothers and sisters. And Andrel’s certainly this, right?
    0:31:47 Like it’s, you know, the founders there were DARPA challenged together, like their first day of
    0:31:52 college, right? In some ways, there’s something about just having these deep relationships that span the
    0:31:58 test of time where you’re on a journey with someone and it’s real like Aristotelian friendship, not like
    0:32:03 faux friendship, but true love. And clearly you saw that with them. It’s just a remarkable thing how they
    0:32:08 were able to kind of be true brothers and kind of, you know, each other’s better half throughout their
    0:32:09 business career for as long as they were.
    0:32:12 It’s amazing. Last question. What should we do with Alcatraz?
    0:32:18 Oh, you know, I, I love all, I love all the ideas of turning it into a casino, but I haven’t seen that
    0:32:24 one. I like, I was saying, I was saying tax haven and, and no, no general solicitation rules. So you
    0:32:30 can like go out there and sell your angel. Lock up periods, just unfettered libertarian capitalism out
    0:32:35 there. That sounds good. But there is something about bringing it back in its original form. You know,
    0:32:40 it’s like, there is something about these buildings that, that the president likes to restore into their
    0:32:44 former glory. And so if Alcatraz is the case, like to keep the historical details accurate,
    0:32:48 you can kind of see where it’s coming from. He’s, he’s definitely a historicist in that, in that
    0:32:54 regard. Okay. Well, thank you so much for joining us. This was great. Come back on again. Thanks for
    0:32:56 having me. Have a good one. We’ll talk soon.
    0:33:03 Thanks for listening to the A16Z podcast. If you enjoyed the episode, let us know by leaving
    0:33:09 a review at ratethispodcast.com/a16z. We’ve got more great conversations coming your way.
    0:33:10 See you next time.

    In this episode of th a16z Podcast, we’re sharing Katherine Boyle’s recent interview on TBPN.

    Katherine—General Partner at a16z and the architect of the American Dynamism thesis—joins hosts John Coogan and Jordi Hays to discuss the state of the movement today. They cover the Department of Defense’s sweeping reform efforts, the role of startups in national security, and why American Dynamism is just getting started.

    From procurement reform to reindustrialization, this wide-ranging conversation explores how founders and investors are reshaping the future in service of the national interest.

    Resources:

    Watch more from TBPN: https://www.tbpn.com/

    Find TBPN on X: https://x.com/tbpn

    Find Katherine on X: https://x.com/KTmBoyle

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    Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

  • NVIDIA’s Rama Akkiraju on Building the Right AI Infrastructure for Enterprise Success – Ep. 255

    Rama Akkiraju, VP of IT for AI and ML at NVIDIA, discusses the transformative power of AI in enterprises. Akkiraju highlights the rapid evolution from perception AI to agentic AI and emphasizes the importance of treating AI as a new layer in the development stack. She also shares insights on the role of AI platform architects and key trends shaping the future of AI infrastructure.