You’ve got less than 3 seconds to make a first impression online. Is your website turning would-be customers away without you even knowing it? Your site and the words you use — your copy — could either be making you money or costing you big time. I invited copywriting pro Laura Belgray on the show … Read more
Corporate Social Responsibility programs can attract better job applicants who’ll work for less money. But they also encourage employees to misbehave. Don’t laugh — you too probably engage in “moral licensing,” even if you don’t know it.
FoodTruckEmpire.com generates $60k a year on the side from Brett Lindenberg’s marketing consulting job. Why’d he start a blog about the food truck industry? “I started the blog at a time in my life when I was looking at just a whole bunch of different business ideas,” Brett said. Originally, Brett wanted to start his own … Read more
We all like to throw around terms that describe human behavior — “bystander apathy” and “steep learning curve” and “hard-wired.” Most of the time, they don’t actually mean what we think they mean. But don’t worry — the experts are getting it wrong, too.
In his first 3 months, he’d booked more than $4000 worth of work. “I’ve never been very good at working with people, so I wanted something that was flexible,” James said. Sound familiar? These are the words of someone who was not happy being a shoe salesman and wanted out. James was looking for that … Read more
A breakthrough in genetic technology has given humans more power than ever to change nature. It could help eliminate hunger and disease; it could also lead to the sort of dystopia we used to only read about in sci-fi novels. So what happens next?
On this episode of the Knowledge Project Podcast, I chat with Patrick Collison, co-founder and CEO of the leading online payment processing company, Stripe. If you’ve purchased anything online recently, there’s a good chance that Stripe facilitated the transaction. What is now an organization with over a thousand employees and handling tens of billions of … Read more
A lack of sleep is associated with all types of diseases, including Alzheimer’s and cancer. Professor Matthew Walker, Director of UC Berkeley’s Sleep and Neuroimaging Lab—reveals his groundbreaking exploration of sleep, explaining how we can harness its transformative power to fight disease and change our lives for the better. This is a public episode. If … Read more
Corey Jeffreys turned an $800 investment into $3k in the first year and has been growing his business and adding more automated processes each year. His entrepreneurial adventure began by exploring the world of real estate investing, when he happened upon a slightly different rental business model: inflatable bounce houses. Corey started out renting a … Read more
Sure, medical progress has been astounding. But today the U.S. spends more on healthcare than any other country, with so-so outcomes. Atul Gawande — cancer surgeon, public-health researcher, and best-selling author — has some simple ideas for treating a painfully complex system.