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  • Tim Ferriss, The Random Show, Spring Edition (#36)

    AI transcript
    0:00:05 “Happiness is a massive topic. Where do you even begin?”
    0:00:10 “A popular podcast with more than 35 million downloads. Why are our young people so unhappy?”
    0:00:13 If you look at very happy people, what are they doing differently?
    0:00:15 What you find is they spend a lot of time with other people.
    0:00:17 They don’t spend a long time on screens.
    0:00:20 They spend more time just proportionally in real life,
    0:00:23 whether that’s being present, walking around outside or something.
    0:00:23 “Touching grass.”
    0:00:27 Yeah, all negative emotions really have a good evolutionary purpose.
    0:00:30 Boredom is our cue that, like, “Oh, I should go out and do something.”
    0:00:32 Stimulating, “I should find something meaningful.”
    0:00:35 Whereas when we can kind of slap the screen band-aid on our boredom,
    0:00:39 we never have to feel it long enough to find what we really want to do.
    0:00:41 Happiness tends to have to sort of U-shaped curve.
    0:00:44 Starts off good when you’re young, and you’re a kid, you tend to be pretty happy,
    0:00:46 and then you get to mid-life, and it kind of sucks.
    0:00:50 There’s lots of research showing that perfectionism is going up since the 80s to now.
    0:00:53 There are, like, 30 to 40% increases.
    0:00:59 This level of depression right now nationally is more than 40% of students’ report being too depressed to function most days,
    0:01:01 and that number has doubled in the last eight to nine years.
    0:01:04 Similar things for anxiety right now, anxieties at like…
    0:01:09 So it’s happened again.
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    0:03:49 Laurie, thank you so much for being on the show.
    0:03:50 Yeah, thanks so much for having me.
    0:03:53 Happiness is a massive topic.
    0:03:58 Where do you even begin when you approach this?
    0:04:00 If someone comes up to you at a party
    0:04:02 and you say, hey, I study happiness,
    0:04:06 how do you even start to talk about this topic?
    0:04:07 You go way back, right?
    0:04:09 I mean, Aristotle was talking about this step.
    0:04:10 It’s in the Declaration of Independence.
    0:04:13 So it’s not like a new thing when people are pursuing this stuff.
    0:04:16 But usually start with the story of how I get interested in this stuff.
    0:04:17 Yeah, let me hear that.
    0:04:21 I was like a nerdy professor who studied animals for a long time.
    0:04:22 And then switched and made this pivot
    0:04:24 to studying happiness and mental health
    0:04:27 because I was seeing the mental health crisis in my students.
    0:04:30 I took on this weird role at Yale, which is called the head of college.
    0:04:33 So you’re faculty who live on campus with students.
    0:04:35 And I expected college life to be what it was like
    0:04:36 when I was there in the 90s.
    0:04:39 There was stress and stuff, but it was mostly fun.
    0:04:42 And that was not what I was seeing in my community.
    0:04:44 I was just seeing so much anxiety and depression
    0:04:46 and students who were suicidal.
    0:04:49 And it was just like jarring that the mental health crisis was so bad.
    0:04:53 That took place over the course of a decade or so, that change, that shift?
    0:04:55 Yeah, well, what’s interesting is you look at the data.
    0:04:56 These things are skyrocketing, right?
    0:04:58 So the level of depression right now nationally
    0:05:03 is more than 40% of students report being too depressed to function most days.
    0:05:06 And that number has doubled in the last eight to nine years.
    0:05:07 Similar things for anxiety right now.
    0:05:10 I think anxieties at like 67% of students
    0:05:12 say they’re overwhelmingly anxious most days.
    0:05:13 College students nationally.
    0:05:15 Those rates just were not there.
    0:05:18 My colleague who runs the mental health and counseling at Yale
    0:05:21 was fond of saying the rates are skyrocketing enough
    0:05:24 that we know they’ll level off, but that’s just because like 100% of people
    0:05:27 need clinical care on college campuses.
    0:05:28 And it was just in my community.
    0:05:31 I was just seeing these students who are really struggling and realizing,
    0:05:34 hang on, my field has some strategies we can use to do better,
    0:05:38 to feel better, to feel less depressed and anxious.
    0:05:40 And so I developed this class to like teach students these strategies,
    0:05:44 retrained in the science of happiness and put together the class.
    0:05:48 And that was when everything changed for me because the class went totally viral.
    0:05:53 On campus, we had a quarter of the entire Yale student body signed up to take the class.
    0:05:55 Well, and you did a Coursera thing too, right?
    0:05:56 And then we put four million downloads or something?
    0:05:59 Yeah, every time we put out content, people flock to it.
    0:06:01 I think it’s because people want to be happy,
    0:06:03 but also people are struggling right now.
    0:06:08 There’s legit things in 2024 that are making us all feel overwhelmed
    0:06:10 and burned out and scared.
    0:06:11 And what’s the root?
    0:06:14 Obviously, there’s band-aids and then there’s the root cause.
    0:06:17 When you did your research, where did you begin?
    0:06:20 And how did you start to assess out what’s causing all this and why now?
    0:06:24 I wish there was like a silver bullet because it would make it so easy
    0:06:27 because we could just get rid of whatever that thing was and make it.
    0:06:32 Yeah, technology is probably part of the answer here.
    0:06:36 And I should say it’s not just I think everybody points a finger at social media.
    0:06:38 I actually think it’s deeper than that.
    0:06:41 I think it’s these devices that we have that often steal our attention
    0:06:43 away from real world things.
    0:06:46 And if you plot those rates of depression, I was just mentioning,
    0:06:51 and you plot a number of iPhones in teen pockets, like the line, they look perfectly.
    0:06:55 I mean, correlation doesn’t equal causation, obviously, but it looks pretty bad.
    0:06:56 Right? Yeah.
    0:07:00 One of the things technology promised us, especially phones in our pockets,
    0:07:03 was connecting with other people, being social in real life.
    0:07:08 And I think what’s shocking is that how much we use it to not be social in real life.
    0:07:11 We’re here having this conversation in Austin, it’s out by Southwest.
    0:07:15 And if you walk around this conference where there’s so many interesting things to see and do,
    0:07:18 you’ll see a bunch of people sitting around, scrolling like this on there.
    0:07:20 They pay to come interact with these amazing people.
    0:07:25 And like there’s this opportunity cost where we’re hanging out on this tiny screen all the time.
    0:07:29 And that, I think, has real psychological consequences.
    0:07:33 Liz Dunn, who’s a professor at UBC, does these studies where she just checks what happens
    0:07:37 to people’s social interactions when they have their phones with them versus not with them.
    0:07:40 She measures these subtle things like how often people smile at one another.
    0:07:45 She finds that smiling decreases like 30 percent when your phone’s around,
    0:07:47 because you’re not even looking at the people around you.
    0:07:49 You’re just locked into your phone.
    0:07:50 What’s causing that, though?
    0:07:52 What do you think the phone provides?
    0:07:57 Because if you’re having a real intimate friend conversation, someone’s struggling,
    0:08:00 you’re sitting down with them, you’re grabbing a beer or something.
    0:08:02 That’s meaningful to me.
    0:08:04 It feels much deeper than a chat.
    0:08:07 But what is it that’s pulling people south by, for example,
    0:08:13 they have the ability to go and connect and laugh, have fun, hang out.
    0:08:18 But yet they’re choosing the device over the humans, which in theory,
    0:08:22 the human connection should be more powerful, but yet the phone is winning.
    0:08:23 Yeah. Why?
    0:08:25 So I think the phone wins for two reasons.
    0:08:27 One is it’s just easier.
    0:08:29 Right. If I’m at South by and I have to talk to someone, you’re standing up
    0:08:32 and be like, Hey, how did you come to South by?
    0:08:34 What are you doing? There’s like this teeny friction.
    0:08:35 Whereas my phone, there’s no friction.
    0:08:37 I just pull it out and there’ll be something interesting.
    0:08:40 And I think we’re worse at the friction than we have been
    0:08:41 because we’re out of practice at it.
    0:08:44 I think older folks like us because of COVID, I think our young people
    0:08:47 just never do it in the same way that we grew up doing it.
    0:08:49 Right. If they go to pick their friend up at their house,
    0:08:52 they don’t like go knock on the door and have to talk to mom.
    0:08:55 I’m like, where’s Joey? They just text like, I’m outside, come.
    0:08:57 I think younger individuals have less practice with that friction.
    0:09:01 So I think friction is one thing, but I think we just forget how interesting
    0:09:04 our phones are, like how much cool craps on it.
    0:09:07 But your brain doesn’t forget your brain knows Liz Dunn, who I just mentioned.
    0:09:10 She’s this analogy she uses, like imagine to this conversation
    0:09:12 instead of bring my cell phone, which is in my pocket right now.
    0:09:16 I brought this big wheelbarrow and in the wheelbarrow is printouts
    0:09:20 of every email I’ve had since 2005, like big DVDs with everything
    0:09:24 that’s on YouTube from cat videos to porn printouts of everything.
    0:09:28 Donald Trump and Biden has said in the last week, CDs of every song
    0:09:31 that’s on Spotify as big wheelbarrow that went up into the sky.
    0:09:33 You and I would want to have a conversation,
    0:09:35 but you’re going to be like, oh, I just want to take a real quick
    0:09:38 pick at that cat video or whatever. Your brain’s not stupid.
    0:09:41 Your brain knows that full wheelbarrow and much, much more
    0:09:44 that I don’t have time to say is on the other side of that phone.
    0:09:46 You’re super interesting. It’s fun.
    0:09:49 But I don’t know, you as interesting as every cat video out there, right?
    0:09:54 And so I think we’ve created this enormous temptation for our attention
    0:09:57 that’s in the pockets of billions of people around the world.
    0:10:00 And we don’t know psychologically what that’s doing to us.
    0:10:02 One question I have for you, Instagram, our TikTok Reels.
    0:10:07 Reels, to me, are the most addicted thing because as the algorithm
    0:10:11 fine tunes itself, it’s fine in the dumb stuff that I lack my ass off at.
    0:10:14 Back in the day, I’m old enough now to remember before pre cell phone.
    0:10:17 Pre cell phone, you would have one of these moments
    0:10:21 once a week with your friends where someone would fall out of the chair,
    0:10:23 something hilarious would happen and you would laugh your ass off.
    0:10:27 And it was like, that was so awesome that we all experienced that.
    0:10:29 And you laugh about it for years to come.
    0:10:32 Now I’m having that moment every 30 seconds.
    0:10:37 So the reward that I’m getting every 30 seconds is like those rewards
    0:10:40 that I used to get once a week, and it’s just like nonstop.
    0:10:46 And so here I am being entertained to the nth level like that I absolutely love.
    0:10:49 And then when I don’t have that any longer,
    0:10:53 now I’m I have to sit with my feelings and my emotions and everything else.
    0:10:56 And the things that I don’t like, is that part of the issue?
    0:10:59 Do you think there’s some evidence that things like boredom,
    0:11:02 proneness is going up that when we have this moment where we can’t
    0:11:07 whip out our phones and look at our reels, we feel this intense terrible boredom.
    0:11:11 But also the stakes get higher because we have this being hit
    0:11:13 on the funniness stuff every 30 seconds.
    0:11:15 And these algorithms are making that even more frequent
    0:11:18 and even more powerful a dopamine hit.
    0:11:21 It means that like real life just hasn’t kind of caught up.
    0:11:22 My husband’s a philosopher.
    0:11:25 We have great dinner party conversations, but he doesn’t have an algorithm
    0:11:29 in his brain that’s tracking what I find funny and super interesting
    0:11:32 and updating every 30 seconds to give me content that I like.
    0:11:35 And I think that means that temptation wise, we’re really pulled
    0:11:37 to the screen world, the tick tock world.
    0:11:42 If you think of like our psychological nutrition, actual psychological joy,
    0:11:45 we get out of it, we get the sort of quick dopamine hit from the tick tock.
    0:11:48 But as soon as you put it down, you feel gross and lonely
    0:11:51 and maybe overwhelmed and a little dizzy or whatever.
    0:11:53 Whereas you don’t get that from talking to people.
    0:11:55 I think this is something that’s just neuroscientifically
    0:11:58 like super fascinating, which is our reward systems are weird
    0:12:02 and we don’t necessarily go for and crave the rewards
    0:12:04 that are going to make us feel the best in life.
    0:12:08 There’s this interesting neuroscientific disconnect between systems
    0:12:11 that code for wanting versus liking.
    0:12:14 So if it’s long dinner with my husband, we have this intense conversation.
    0:12:16 I’ll like that. I’ll feel really connected to him afterwards.
    0:12:18 That will feel really pleasurable for me.
    0:12:21 But I don’t actually want that or crave that in the same way
    0:12:24 I might for the next reel in like a tick tock series, right?
    0:12:26 Like I crave, I really want.
    0:12:28 But if you were to kind of measure in my pleasure centers,
    0:12:32 whether or not I liked it, I might get that like quick hit off of liking it.
    0:12:34 But it’s not a deeper liking.
    0:12:37 And it turns out that this is just a feature of the brain that these circuits
    0:12:42 that code for wanting and craving and going after stuff are just different than liking.
    0:12:46 And I mean, there’s all this stuff we crave that we’ll spend money on.
    0:12:47 We don’t end up liking in the end.
    0:12:51 It also means there’s all this stuff we really probably will like
    0:12:55 that we don’t have craving for, like deep social connection or a contemplative time
    0:13:00 where you’re just kind of present or even to a certain extent exercise and moving your body.
    0:13:03 I think some people get the craving for exercise, but like I’m just not one of those.
    0:13:06 I have to work at it and force myself to do it all the time.
    0:13:10 Yeah, yeah. So I feel like if we could just line up the brain systems
    0:13:12 for wanting and liking, we’d be better off.
    0:13:16 But what makes companies money is algorithms that just tap into the wanting.
    0:13:17 They don’t really care about the liking.
    0:13:19 In my mind, it’s not any one thing.
    0:13:25 If I have to feel it has to be a composition of different aspects of life
    0:13:31 and interactions and things that we do to create the perfect stew of happiness.
    0:13:33 Is that accurate to say?
    0:13:34 TikTok is not going to make me happy.
    0:13:38 Deep conversations with my wife aren’t going to check every single box that I have.
    0:13:40 What is that composition look like?
    0:13:42 And how do you actually teach that to people?
    0:13:45 Part of it’s just overcoming the misconceptions we have about the stuff
    0:13:48 that we think is going to make us happy, but isn’t going to work, right?
    0:13:51 So in our young people today, they think the main thing in that big composition pile is money.
    0:13:54 If I get a money in fame, then I would be fine.
    0:13:58 And it is true that if you don’t have any money, then getting some money is important.
    0:13:59 You get your basic needs sorted.
    0:14:03 But the evidence suggests that once you do that more and more infinitely,
    0:14:05 it doesn’t have a kind of infinite slope on your happiness.
    0:14:07 Kerry talks about this a lot. Yeah.
    0:14:10 Fantastic. And that’s like the kind of money and fame, right?
    0:14:11 Because I think we all put that up there.
    0:14:13 And so that’s one that I think we kind of get wrong.
    0:14:18 I think just even like selfish material pursuits, we think happiness is about me.
    0:14:22 The evidence seems to suggest if you look at happy people are much more other oriented.
    0:14:24 They do nice stuff for other people.
    0:14:26 They’re really focused on other people’s happiness.
    0:14:28 It seems like that’s kind of a path to doing it better.
    0:14:33 And so a lot of what we do when we try to teach the composition is that you think this works,
    0:14:36 but it’s not that and then come around to like, what is it really?
    0:14:40 And it seems to be really based in other people like a path of service,
    0:14:43 a path of service, but just being around other people.
    0:14:47 If you look at very happy people and the way people do this is, you know,
    0:14:51 we do these happiness surveys on these like well validated psychometric measures.
    0:14:54 So you can say, OK, these subjects are self report being very happy.
    0:14:56 What are they doing differently?
    0:14:59 And what you find is they spend a lot of time with other people.
    0:15:02 Their actions tend to be focused on other people.
    0:15:04 So they’re kind of thinking about other people a lot.
    0:15:06 They don’t spend a lot of time on screens.
    0:15:09 They spend more time just proportionately in real life,
    0:15:12 whether that’s being present, walking around outside or something.
    0:15:14 Touching grass. Yeah, touching grass, moving around.
    0:15:17 And they tend to have paths of purpose, right?
    0:15:19 So they have a set of values that they’re moving towards.
    0:15:21 So their actions when they’re not towards other people,
    0:15:23 if they’re like at work or volunteer or whatever,
    0:15:28 they’re really trying to do something that fits with their values that’s meaningful.
    0:15:31 That’s a tough one because so many people
    0:15:33 they’re stuck in a job that they don’t enjoy.
    0:15:36 And this is, I think, of course, we need to take into account.
    0:15:38 There’s real inequalities when it comes to the pursuit of happiness.
    0:15:42 It’s way easier for some people than others to do things they find meaningful
    0:15:44 and go after their values.
    0:15:47 But one of the reasons I like the actual research on pursuing your values
    0:15:51 is that it shows that many of us can get crafty about how we think of
    0:15:57 doing things that match our values in all kinds of different jobs.
    0:16:00 So one of my favorite lines of work on this is this Professor Amy Rizninski,
    0:16:02 who’s at the University of Pennsylvania.
    0:16:04 She does all this work on what she calls job crafting,
    0:16:07 which is like you take your regular job description and you infuse
    0:16:11 whatever your values and strengths are, whether that’s creativity or bravery
    0:16:16 or their social connection or your persistence or learning or whatever it is.
    0:16:20 She does most of her work in hospital janitorial staff workers.
    0:16:24 So these are people who are like cleaning up the linen in a hospital room.
    0:16:29 And what she finds is that between 20 to 30 percent of them say that their job is a calling.
    0:16:30 They don’t hate their job. They love it.
    0:16:32 They wouldn’t change it for anything.
    0:16:34 And when she digs into what they’re doing,
    0:16:38 they’re taking their normal job description and finding a way to add this meaningful thing in.
    0:16:43 Is it a calling then or is it in addition of something that creates a calling?
    0:16:48 One example she has is this guy who worked in a chemotherapy ward
    0:16:51 and crappy thing about having cancer and having to get chemo as you get sick.
    0:16:54 His main job was like cleaning up vomit because people throw up on the floor
    0:16:56 and he said, yeah, I have to do that.
    0:16:59 But like my main thing is I like humor and I like making people laugh.
    0:17:02 These people have like such a crappy life right now.
    0:17:04 And he had like his whole standard.
    0:17:08 So his standard joke, I guess, was like, he makes fun of, oh, you vomit it again.
    0:17:10 I’m going to get overtime. You keep throwing up this week.
    0:17:11 Let’s work it out.
    0:17:14 But then the person last, he’s like, that’s my job.
    0:17:17 She talks about another staff member who worked in a coma ward.
    0:17:20 She couldn’t talk to the patients because the patients are all in comas,
    0:17:23 but she would move the art around or plants like this little plant
    0:17:24 that were sitting near here.
    0:17:27 She’d like move the succulents around the room to get creative.
    0:17:29 That was how she found meaning in her work.
    0:17:33 And so Rosnicki’s stuff basically says, look, even in the kind of
    0:17:38 narrowest, perhaps crappiest job, you can find ways to bring in your values.
    0:17:41 And what’s cool about her work is you might assume if you were a manager
    0:17:44 of these people, you’d be mad at the chemo guys, you know, chat with the people
    0:17:45 and not cleaning up.
    0:17:48 But what she finds is that managers self report that these workers
    0:17:52 are doing the best job at their real job description because they love their job.
    0:17:53 They’re like in a good mood.
    0:17:55 They’re not slacking off and trying to go to the break room.
    0:17:57 They want to engage because they’ve figured out a way.
    0:17:59 And that’s why I love her work.
    0:18:01 It really suggests that, like, look, any of us could jobcraft.
    0:18:05 We just have to get creative about ways to fit stuff in.
    0:18:08 All right, it’s time to talk about Notion.
    0:18:11 I am always on the hunt and always playing with the latest and greatest
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    0:18:15 Notion is one that I’ve used for many, many years now.
    0:18:18 So I’m stoked to have them on as a sponsor.
    0:18:20 Notion has been a tool that’s been taking my productivity
    0:18:22 absolutely to the next level.
    0:18:25 I love the way you can build it out to suit your specific needs.
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    0:18:52 If you haven’t tried it yet, you should definitely give it a shot.
    0:18:55 You could try it for free when you go to Notion.com/KevinRose.
    0:19:01 And when you use our link, you’ll be supporting the show that’s Notion.com/KevinRose.
    0:19:03 Today’s sponsor is NordVPN.
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    0:20:11 One question about that, how much shaming comes from employment?
    0:20:12 Like I’ll give you an example.
    0:20:16 When I travel to Japan, I always seek out small little artisans
    0:20:18 that are the best at their craft.
    0:20:24 And I met this guy one time in Tokyo that is known for aging coffee beans.
    0:20:26 And so he has coffee beans that are 10, 15 years old.
    0:20:30 It takes him about 20 minutes to make a single cup of coffee
    0:20:35 because he does this insanely slow, poor process that just takes forever.
    0:20:40 So he can probably do, I would say, maybe 20, 25 of them a day.
    0:20:42 And you have to be lucky enough to get in.
    0:20:46 And the price is about seven US dollars.
    0:20:48 Was it good when he was fantastic.
    0:20:52 And he wears a bow tie and he dresses up and he’s dressed to the nines.
    0:20:57 And there is so much pride in what he does.
    0:21:03 And not only pride in what he does, but pride from the community as well
    0:21:08 and a respect for someone that just hones their craft.
    0:21:11 I don’t think we have that here.
    0:21:15 Yeah. Capitalism isn’t awesome about respecting those kinds of things.
    0:21:18 She’s like, oh, my God, well, if we could train other people to do it
    0:21:22 and then make a machine that we get really great and stuff will scale it.
    0:21:23 So I think a couple of things.
    0:21:27 One is I think Riznensky’s work shows that within the scope
    0:21:30 of people’s typical job descriptions, you don’t have to have a job
    0:21:31 like that guy to find meaning.
    0:21:35 But if you are that guy and you have a craft that allows you to get meaning,
    0:21:38 it is the case that adding these extrinsic rewards on top of it
    0:21:41 winds up screwing up your feelings towards it.
    0:21:44 And I think we don’t need to be a guy with that kind of level of talent
    0:21:49 and specific skill to take the normal, enjoyable pursuits we have like running.
    0:21:53 You get a Fitbit and now all of a sudden you get obsessive about it.
    0:21:55 No longer the kind of internal reward you got from the running.
    0:21:59 I watch this in my students who want to say like, oh, I’ll have my side hustle.
    0:22:02 At first, the side hustle was just like you did some art or you designed it
    0:22:03 because it was fun.
    0:22:06 And now you have a due date at Thursday at 7 p.m.
    0:22:08 and you hate it because you’ve got to rush to do it.
    0:22:10 All the joy has been stolen from it.
    0:22:14 So I think it is the case that as we add these extrinsic rewards
    0:22:18 onto the stuff we care about, all of a sudden it feels yucky.
    0:22:21 And I think this is one of the reasons we’re seeing so many increases
    0:22:25 in depression and anxiety, particularly among our teens and our young people.
    0:22:28 Because we’ve taken a lot of the fun stuff that kids did and turned it
    0:22:32 into like a LinkedIn resume building or college application building process.
    0:22:35 Kids usually just play soccer, but now it’s like, well, you got to be on the soccer team.
    0:22:37 Oh, it’s an extracurricular.
    0:22:38 Well, that’ll look good for a piece of it.
    0:22:41 Totally. I think part is that they don’t have any time anymore.
    0:22:44 This is another thing as we talk about the recipe for a happy life.
    0:22:48 Free time and what the social scientists these days are calling time
    0:22:51 affluence, the sort of fact that you’re wealthy in time.
    0:22:55 You seem like you have a lot of time, such an important part of our wellbeing.
    0:22:58 And that, you know, I mean, you younger kids, like the kids are just so busy.
    0:23:01 They have a play date that has to happen at one o’clock
    0:23:02 and we’ve got to drive in traffic to get there.
    0:23:07 And so we’re kind of changing around what used to count as intrinsic rewards.
    0:23:12 And it was just fun and we’re kind of turning it more extrinsic and more scheduled.
    0:23:14 And those features make it less enjoyable.
    0:23:16 Have you seen any old Mr.
    0:23:20 Rogers quotes when he’s interviewed by Charlie Rose?
    0:23:24 He says, one of the greatest gifts that he’s received is the gift of silence
    0:23:27 where he has that decompression time.
    0:23:29 And he’s very well known for I studied Mr.
    0:23:31 Rogers quite a bit because I love a guy.
    0:23:33 And I think he was enlightened.
    0:23:34 I think he just did. Totally. Yeah.
    0:23:36 And he used to swim every single morning.
    0:23:40 And that was like his time, his silence, and he didn’t miss a beat.
    0:23:41 He would go and swim for an hour.
    0:23:48 I wonder how do we reintroduce silence into our everyday life?
    0:23:53 My youngest, who’s five now, when I let her watch Daniel Tiger,
    0:23:55 because it’s based on Mr. Rogers, which is a great show.
    0:24:01 And so we do give them some iPad time, not for games, but more so for educational content.
    0:24:02 She loves elephants.
    0:24:06 So she watches elephants, like actual elephant documentaries and stuff.
    0:24:08 One got attacked by a tiger the other day, and I was freaking out.
    0:24:10 I was like, Danny Tiger is going to be destroyed.
    0:24:13 Yeah. Well, this is a real elephant getting attacked by the hyena.
    0:24:15 And I told my wife, did you check the rating on this before we put this on?
    0:24:19 But anyway, when she is not doing something,
    0:24:22 a common thing that comes out of her mouth is, what do I do?
    0:24:26 The shows of her, what do I do?
    0:24:27 Like, how do you handle that?
    0:24:30 I mean, I think we’ve all, including our kids, including five year olds,
    0:24:32 have gotten bad at being bored.
    0:24:34 Right. There’s like a real irony to that,
    0:24:38 given that you can handle a device with every year kids TV show
    0:24:40 in the history of the world on it.
    0:24:42 I think we should have thought when we got all these technologies
    0:24:45 that what would happen is like boredom would be a thing in the past.
    0:24:48 You hear this term bored, our kids should be like, what is boredom?
    0:24:50 Dad, what is that like an ancient technology?
    0:24:53 This ancient thing we used to sit silently and didn’t know what it felt like.
    0:24:58 I think if anything, our kids are more bored than ever as soon as the stimulation stops.
    0:25:00 And that’s, I think, the irony of it.
    0:25:03 I grew up like bad 70s TV watching Mr. Rogers.
    0:25:07 If you watch Mr. Rogers for the half hours on TV in the late 70s.
    0:25:08 My kids can’t watch it.
    0:25:09 Yeah, they need it to be faster.
    0:25:11 They need it to be infinite.
    0:25:14 And I think we’ve kind of developed this world where we never have to be bored.
    0:25:20 But what boredom is, is so all negative emotions really have a good evolutionary purpose.
    0:25:24 Natural selection when build this stuff in boredom, sadness, loneliness,
    0:25:25 if it wasn’t for something.
    0:25:29 And so I think boredom is our cue that like, oh, I should go out and do something
    0:25:31 stimulating. I should find something meaningful.
    0:25:32 I should find purpose.
    0:25:36 Whereas when we can kind of slap the screen band aid on our boredom,
    0:25:40 it means we never have to feel it long enough to find what we really want to do.
    0:25:42 And I worry about this in kids.
    0:25:43 I worry about this in adults, too.
    0:25:47 I’ll watch myself when I have those spare moments and I’ll grab my phone.
    0:25:48 Mine is an Instagram reel.
    0:25:50 It’s actually just scrolling through Reddit, embarrassingly.
    0:25:53 Yeah, just like, you know, there’s always a next page
    0:25:55 and there might be something cool on it.
    0:26:00 But that means I never have these moments where I sit quietly and have ideas
    0:26:02 or think about things or have insights or the best.
    0:26:05 Insights actually, those shower moments are real.
    0:26:07 So the advice, actually, you mentioned Mr.
    0:26:11 Rogers and swimming, the advice I get from a lot of these kind of experts
    0:26:15 on sort of finding silence is actually to swim, to take a bath, take a shower.
    0:26:17 Because when you’re in water, when I have my phones,
    0:26:19 I’m terrified that like our phone technology is going to figure out
    0:26:22 how to be in the shower. And then it’s funny.
    0:26:25 I just got one of those cool plunges from my house, which I absolutely love
    0:26:29 in terms of like just giving you a hit of just energy and peace.
    0:26:31 Fantastic. Mine came with an iPhone adapter on the side.
    0:26:34 I was like, oh, shit, it’s everywhere.
    0:26:38 Well, I remember, I mean, again, I’m old enough to remember when we had the internet
    0:26:40 and we had like a little Wi-Fi, but it wasn’t phones.
    0:26:41 It wasn’t everywhere.
    0:26:44 I remember being on trains before trains had Wi-Fi.
    0:26:49 And it was such a good concentrated work time and thinking time.
    0:26:51 And you just watch the world go by.
    0:26:52 Now the Amtrak has Wi-Fi.
    0:26:54 It’s great in the sense that I get work done
    0:26:57 and I can connect with things and not be bored on the train.
    0:26:59 But you’ve lost something important.
    0:27:02 You’ve lost looking at the window and seeing all the beauty.
    0:27:07 Exactly. We don’t notice how much of that time we’ve lost in the last 10 years.
    0:27:10 One of my favorite indicators of how little time we spend not looking at our screens
    0:27:14 is that apparently in the last 10 years, sales of gum, like grocery stores,
    0:27:16 sales of chewing gum have gone down.
    0:27:19 I forget what it is, but it’s like 200 or 300 percent.
    0:27:21 And you’re like, why does that matter?
    0:27:23 When do you usually buy chewing gum?
    0:27:26 You’re in the line, you’re bored, you’re around, you’re like, oh, chewing gum.
    0:27:27 I’ll grab it and buy it.
    0:27:30 Impulse purchases of that form have gone down
    0:27:33 because we’re not noticing this stuff anymore because our heads are very…
    0:27:34 I don’t even pay attention to what’s around.
    0:27:36 Checking out, you don’t even look anymore.
    0:27:38 Like, again, I’m old enough to remember lines long.
    0:27:40 You grab the magazine and kind of flip through the magazine.
    0:27:42 Maybe I got like a little candy or whatever.
    0:27:44 But like, that doesn’t exist anymore.
    0:27:46 What else are we missing?
    0:27:49 That’s also the time when I might smile at my neighbor in the line
    0:27:50 or have a quick chat with someone.
    0:27:54 A lot of the evidence suggests those little tiny things of little noticing.
    0:27:57 I’ll notice the girls in line with, oh, she’s got such a cute dress.
    0:28:01 These little hits of delight and joy in the real world
    0:28:05 are psychologically much more nutritious than whatever hit I’m going to get
    0:28:07 in that line in 40 seconds growing through Reddit.
    0:28:10 What are your thoughts on perfection or perfect moments?
    0:28:14 One of the things that drives me a little crazy is I see these Google ads
    0:28:17 that talk about their camera capabilities with AI.
    0:28:22 And it’s like, hey, if you don’t like that person that was behind the camera,
    0:28:26 you use the magic eraser and circle them and they disappear.
    0:28:30 And in my mind, I’m never going to do that because that wasn’t real.
    0:28:32 That literally didn’t happen.
    0:28:34 There was a person standing there.
    0:28:36 You literally wiped out someone’s existence.
    0:28:40 If you’re old enough to have old film like photographs when you were a kid
    0:28:43 and you flip through them, some of the most interesting things for me
    0:28:46 are always like, what was on my desk?
    0:28:48 I have a couple of photos of me when I was younger, messing around with computers.
    0:28:51 I have some CD ROM sitting on there. I was like, oh, what do they have on there?
    0:28:54 Oh, there was a little smudge here. Let me remove that.
    0:28:56 Is that having a negative impact on us?
    0:29:03 Because it seems like there’s this projection of perfection, luxury, money.
    0:29:08 That is just it’s everywhere we look and it creates these expectations
    0:29:13 that in order to be happy, I have to have that lifestyle or look that way.
    0:29:16 The quick scrolling of just random funny cat videos.
    0:29:18 Yeah, maybe worse, right?
    0:29:22 For all kinds of reasons, one metric that those kinds of technologies
    0:29:27 are fueling perfectionism is lots of research showing that perfectionism is going up.
    0:29:31 If you look since the 80s to now, there are like 30 to 40 percent increases
    0:29:34 in the amount of perfectionism our young people experience.
    0:29:37 But it’s not all forms of perfectionism.
    0:29:39 So there’s like kind of three kinds of perfectionism.
    0:29:40 One is I expect myself to be perfect.
    0:29:42 So my standards apply to myself.
    0:29:46 There’s a kind of other focus, perfectionism, which is I expect you to be perfect.
    0:29:49 Think of the jerk boss who forces your kids, right?
    0:29:50 They’re all going up.
    0:29:53 But the one that’s going up most is what’s called socially prescribed
    0:29:58 prescriptionism, which is I think everyone else wants me to be perfect.
    0:30:01 I think everyone else wants me to be rich and have the perfect body
    0:30:03 and never be off in a photo.
    0:30:08 We kind of think the world is watching us and the world has expectations on us.
    0:30:11 And it turns out that’s a form of perfectionism that’s most insidious
    0:30:16 because it makes us feel like my worth depends on my looks and my job
    0:30:18 and my wallet and all these things.
    0:30:21 And I’m sure that’s even amplified when you’re younger
    0:30:26 and you’re identifying who you are, what your belief systems are.
    0:30:30 And then this is being shoved in your face as being like, hey, this could be value.
    0:30:33 I remember again, like aging myself and all these domains.
    0:30:36 But I remember like flipping through Seventeen Magazine.
    0:30:38 I was like, wow, this is what teen girls like me are supposed to look like.
    0:30:40 They should have this body and this amount of stuff.
    0:30:42 But I like close a magazine and went out with my friends.
    0:30:46 I didn’t have a thing in my pocket that was telling me these things.
    0:30:50 And even the Photoshop tools that those Seventeen Magazine people had back in the day
    0:30:53 are nothing like the tools that we have today.
    0:30:56 And those tools are in the pockets of all my mean girl middle school friends
    0:30:58 who are posting their pictures online.
    0:31:03 And so I think the perfection that we see in the world has started to become embodied
    0:31:06 in the perfectionism we think the world expects of us.
    0:31:08 And then the data are kind of bearing this out.
    0:31:11 I also think it’s just messing with our memories, right?
    0:31:14 I think we want the perfect shot of what things look like.
    0:31:19 But then those becomes the metrics by which we measure ourselves later on.
    0:31:21 We’re having this conversation at South by and, you know, I did the thing
    0:31:24 where you pose in front of the South by mural with my friends.
    0:31:26 Somebody else took the picture for us who wasn’t a selfie.
    0:31:29 And I looked at it and I was like, oh, kind of I don’t like the hair.
    0:31:32 I was going to do it, but I was like, wait a minute, like that’s what I look like here.
    0:31:35 If I perfect this photo, it’s just going to make me misremember what was happening.
    0:31:38 And it’s going to make me feel like crap whenever I look at that photo.
    0:31:41 Normally, my hair is not going to be, you know, distribution,
    0:31:43 like two sigma perfect hair every day.
    0:31:45 There’s going to be other kinds of hair.
    0:31:47 I think that’s part of the reason why when you see people with selfie sticks
    0:31:52 and you run into an influencer from afar and you watch them take the same photo
    0:31:56 like 30 times and you’re like, whoa, something is dry of them to say,
    0:32:00 this has to be absolutely perfect, which is insane.
    0:32:02 This seems exhausting to me.
    0:32:04 Totally. They also look like a jerk, right?
    0:32:06 You’re looking at all these videos of the inflator.
    0:32:07 I’m the main character.
    0:32:08 They’re funny, by the way.
    0:32:11 These are accounts dedicated to people taking photos of themselves,
    0:32:13 which in a horrible way, I think it’s hilarious.
    0:32:17 Yeah, but it is a sign that like we can’t just accept ourselves on like photo.
    0:32:19 Number one, we have to make it perfect.
    0:32:22 But when we do that, we’re really missing out on the memories
    0:32:24 and what these things are going to look like later.
    0:32:25 Absolutely.
    0:32:28 I want to take it two directions, one with kids and one with adults.
    0:32:32 When an adult comes to you and says, I’m having a hard time.
    0:32:34 I don’t know what my future is.
    0:32:36 Maybe I’m midlife crisis mode.
    0:32:38 I’m having these issues.
    0:32:40 I’m trying to find happiness.
    0:32:43 What are your strategies if you were a therapist?
    0:32:48 How do you unpack where they are and how do you get them to a better place?
    0:32:49 Well, one is just to normalize it.
    0:32:52 Just to be like, yes, you and literally everybody else.
    0:32:54 One thing, especially for folks like us in midlife,
    0:32:58 to remember is that happiness tends to have to serve U shaped curve.
    0:33:01 So it’s like starts off good when you’re young and you’re a kid.
    0:33:04 You tend to be pretty happy and then you get to midlife and it kind of sucks.
    0:33:06 I think the nadir varies depending on the study.
    0:33:08 But the best estimate I’ve seen is 48.6.
    0:33:10 So where’s you’re going to be?
    0:33:12 And then 48.6.
    0:33:14 Yeah, that’s like I know I just passed it.
    0:33:18 But then the good news is like it gets better as you get into older adulthood.
    0:33:21 So I think one thing is just to be like, that’s just what happens.
    0:33:22 It’s just how this goes.
    0:33:25 I think the second thing is with the sciences is lots of strategies
    0:33:27 you can engage in to feel better.
    0:33:33 Oftentimes one of the reasons midlife is so unhappy is that people are really busy.
    0:33:35 You might just need to focus on feeling less time
    0:33:39 famished and find some time affluence, take stuff off your plate,
    0:33:41 try to take time to just rest and be.
    0:33:43 What are strategies for that, though?
    0:33:46 For someone that says, hey, I have these conversations with my wife all the time
    0:33:50 around this idea of work life balance or being able to do things
    0:33:53 that they teach our kids this in school, that the things that fill your bucket.
    0:33:56 Well, how do you get people to make that change?
    0:33:57 One is to just get more time.
    0:34:01 If you have some discretionary income, you can spend the money to get back time.
    0:34:03 Research by Ashley Williams at Harvard Business School.
    0:34:04 She’s fabulous.
    0:34:07 This whole book called Time Smart on all these strategies to get more time.
    0:34:12 Her work shows that the more you spend money to get back time, the happier you are.
    0:34:16 Like hire a cleaning service or you pay the neighbor’s kid to mow the lawn
    0:34:17 or you get takeout.
    0:34:20 We go to restaurants and get food a lot of the time, but we don’t realize.
    0:34:22 We don’t think of it in terms of the time savings.
    0:34:24 You go get Pad Thai that’s noodles.
    0:34:26 You have to chop up and look at the recipe or whatever.
    0:34:28 That’s an hour and a half.
    0:34:28 What did you do with that?
    0:34:31 But let me push back on that for a second, because I’m curious.
    0:34:34 Thich Nhat Hanh, Buddhist monk, are you familiar with his work?
    0:34:38 One of the things that he says is to wash the dishes is to wash the dishes.
    0:34:39 That sounds weird to people.
    0:34:44 But what it actually means is rather than have your mind be in a thousand other places,
    0:34:51 you are dedicated fully in your being to being OK with being in this present moment
    0:34:56 and spending your time washing the dishes and how peaceful that is.
    0:34:59 But it becomes peaceful if you feel time affluent enough to wash the dishes.
    0:35:01 The problem is most people are not doing that.
    0:35:04 They’re washing the dishes while they’re taking a conference call.
    0:35:07 Or the seat is a task that is just beneath them.
    0:35:09 So the key is like with the time saving.
    0:35:11 What you want to do is get rid of your unwanted tasks.
    0:35:12 The Buddhist monks are right.
    0:35:17 We could take any task and make it one that is mindful that we can enjoy and see the beauty in.
    0:35:21 But when you are so overwhelmed, you look at your calendar and there’s a day like that.
    0:35:24 You’re not even going to brush your teeth with that kind of moment of presence.
    0:35:25 Everything’s like, ah.
    0:35:28 And so the key is if you can get some of that off your plate,
    0:35:32 especially the stuff that you really genuinely don’t like to do, like I like cooking.
    0:35:35 I wouldn’t want to offer money to hire like a private chef or whatever.
    0:35:37 But I wouldn’t want to offload that even if I could.
    0:35:38 But I freaking hate the dishes.
    0:35:41 If I could get somebody to unload the dishwasher, that’s great.
    0:35:44 It’s not to get rid of all these tasks where you could be in the moment.
    0:35:48 But if your schedule is so frantic that you can’t do that and you’re lucky enough
    0:35:52 to have some discretionary income to do that, you can offload those tasks.
    0:35:55 Actually, research is cool because she actually does it at different income levels.
    0:35:59 And she finds if you have any discretionary income, however you spend
    0:36:02 that to save time, whether it’s like hire the neighbor’s kid to clean up the yard
    0:36:04 or something, that can actually be helpful.
    0:36:08 An even better one, though, is to make good use of what’s called time confetti.
    0:36:12 So journalist Bridget Schultz has this term time confetti, which is like
    0:36:15 the five minutes in the grocery store at line or the 10 minutes
    0:36:18 when your kid falls asleep early and you’ve got a little extra.
    0:36:20 She suggests that you need to use that well.
    0:36:21 The problem is we blow it off.
    0:36:25 We look at TikTok, whereas if I use that to take a breath,
    0:36:29 like text a friend, get my bearings, call a friend, call a friend.
    0:36:32 Moving your body is a huge thing for happiness exercise.
    0:36:34 You really do the seven minute in your time to work out.
    0:36:38 If you get seven minutes, this way of using our time confetti well.
    0:36:42 That’s what I was going to ask you, because it’s one thing to say, OK,
    0:36:44 I’m going to hire someone to mow the lawn.
    0:36:48 But if you just then go and sit down and do TikTok, exactly, there’s no upside there.
    0:36:51 If someone says, hey, and we can take this to students as well.
    0:36:52 They’re like, hey, I’m depressed.
    0:36:54 I’m having a hard time here.
    0:36:57 Obviously, depression is something to take very seriously.
    0:37:01 So I mean, you want to seek out professional help ASAP.
    0:37:06 But aside from that, in terms of tangible things that people can do,
    0:37:10 if you had to stack rank them, maybe this is an impossible thing for you to do.
    0:37:15 But like, would you say walks outdoors, social connection would be really high on the list.
    0:37:17 How about nature, something for all that?
    0:37:20 Nature, nature bathing is a thing not as much in this country,
    0:37:22 but in other countries, forest bathing.
    0:37:25 Yes, move your body exercise.
    0:37:27 Honestly, for most young people, sleep.
    0:37:29 I actually think we could solve most of the young people mental health crisis
    0:37:32 if we could just get them to sleep a little bit more.
    0:37:33 So those are all behaviors.
    0:37:35 In terms of mindset, we can do a lot of hacks.
    0:37:39 So scribble in a gratitude journal, take some time to be a little bit more present.
    0:37:41 Screen away and just like, what does this room look like?
    0:37:44 We’re in this beautiful space with these black walls.
    0:37:47 I could look at them just that moment of I’m present.
    0:37:49 I’m embodied and I’m here can be a lot.
    0:37:51 Are you a meditator?
    0:37:52 I’m supposed to be a meditator.
    0:37:54 I do meditate sometimes.
    0:37:56 I don’t meditate enough as I should.
    0:37:57 I take a lot of walks.
    0:37:58 I walk to work.
    0:38:02 And even though I’m a podcast or a web podcast, I try not to listen to podcasts.
    0:38:07 I try to have no music and just be present on my walks, which isn’t meditation per se,
    0:38:11 but it’s my form of like being present and being with my thoughts and noticing.
    0:38:12 But meditation is a huge one.
    0:38:16 And again, one that is more by Hedy Cobra and others is showing that like,
    0:38:19 you don’t have to do it Buddhist monk style like hours a day.
    0:38:22 Five minutes can have these huge benefits,
    0:38:25 especially even to novice meditators who’ve never done it before.
    0:38:29 I have a friend, I would say she’s addicted to information.
    0:38:33 Whereas like when she goes on a walk, she has to listen to audiobooks.
    0:38:37 It’s almost always audiobooks where it’s like 10 a month, perfecting things.
    0:38:39 Is that a thing as well?
    0:38:40 Is that a bad habit?
    0:38:42 They’re all opportunity cost, far be it from me.
    0:38:44 I mean, there are probably people listening right now walking around.
    0:38:45 Yeah, yeah, yeah.
    0:38:46 Keep the podcast going.
    0:38:47 Keep the podcast going.
    0:38:47 At least this one.
    0:38:50 That means you might not be noticing what’s on your walk
    0:38:53 or having free time to kind of let your mind wander.
    0:38:57 I think it becomes a problem when there’s anxiety and you can’t not have it.
    0:38:58 I watched this happen.
    0:39:00 We’re having this conversation a few weeks ago.
    0:39:03 I remember there’s like this AT&T crash where the cell phone tower went out
    0:39:04 and none of the Wi-Fi was working.
    0:39:06 You couldn’t get on your in email.
    0:39:07 You couldn’t get on anything.
    0:39:10 And I was just watching people like the heroin Jones, man,
    0:39:13 where they were like tapping of like, why is my iPhone not working?
    0:39:14 Maybe I got to get on the network.
    0:39:18 You couldn’t do the walk without some information.
    0:39:20 It’s not so much that this stuff is bad.
    0:39:23 It’s when this stuff becomes the only way you can interact.
    0:39:26 And it’s important to ask yourself sort of, what else?
    0:39:29 What am I missing out on because I’m doing this?
    0:39:32 How much do hobbies play a role in happiness?
    0:39:34 You know, I took a pottery class one time.
    0:39:35 Beautiful.
    0:39:36 Yeah, really present.
    0:39:37 You’re kind of in it.
    0:39:40 You have to pay a constantly paying attention to what’s going on,
    0:39:41 especially if you’re using a wheel.
    0:39:43 Are there habits that you see?
    0:39:45 I mean, obviously, we talked about exercise and running.
    0:39:47 That’s the huge one.
    0:39:51 Are there other habits that people pick up that tend to lead to good outcomes?
    0:39:54 One of the reasons the pottery is so powerful is that the presence part.
    0:39:54 You’re there.
    0:39:55 You’re not using your phone.
    0:39:57 It’s forcing you to be mindful.
    0:39:58 Another is that you’re learning.
    0:39:59 You’re sort of bad at it.
    0:40:01 So your growth curve is kind of high.
    0:40:05 And that puts you in a state of what researchers like Mihai Cheeks at Mihai
    0:40:08 call flow, right, where the challenge is kind of high,
    0:40:12 but you’re getting skills that can do it and you have to fully pay attention.
    0:40:16 And flow states wind up being incredible states for our well-being.
    0:40:17 You don’t initially have to get it through pottery.
    0:40:20 You can get it through making bread or skiing.
    0:40:23 Or the key is that you’re doing something that like it’s hard, right?
    0:40:27 You have to have your attention, but you kind of are building skills of the same
    0:40:28 time to do it.
    0:40:30 Those flow states feel great.
    0:40:32 But I think another thing about the pottery is my guess is you aren’t doing it
    0:40:35 as like a side hustle to sell your pots or something.
    0:40:38 It was purely for the entertainment of it.
    0:40:41 And I think these days, it’s hard for us to find these things that we do purely
    0:40:43 for the entertainment of it.
    0:40:47 It’s really easy to get competitive about it or to stick a number on it
    0:40:49 or to want to monetize it somehow.
    0:40:53 And every time we stick those extrinsic rewards on something,
    0:40:55 it makes it less intrinsically enjoyable.
    0:40:59 There’s this large psychological phenomenon that extrinsic rewards
    0:41:01 crowd out intrinsic rewards.
    0:41:05 So if you like give somebody a grade for something or you’re going to get paid
    0:41:08 for your pottery or I’m going to rank it or rate it all of a sudden,
    0:41:11 you’re not doing it because it was fun and you had flow and you’re enjoying it.
    0:41:15 Especially when it comes to bringing friends into tasks,
    0:41:19 like if you offer to pay a friend to help you move versus, you know,
    0:41:21 actually, can you talk about that event?
    0:41:24 Yeah, so we kind of don’t understand how rewards work.
    0:41:26 It’s kind of the general feature of psychology.
    0:41:28 We’re just like, there’s so much stuff we have misconceptions about
    0:41:29 that we stick our feet in it.
    0:41:31 When do we get it wrong?
    0:41:34 And so you’d assume that like adding a reward to something would make it good.
    0:41:36 If you like doing pottery, I’m like, let me pay you to do pottery.
    0:41:39 Then you get the liking of the doing pottery plus you’re getting paid.
    0:41:41 You know, your friend’s going to help you move.
    0:41:43 They’re going to help me move and I’ll pay them and it’ll make it better.
    0:41:46 But it turns out these extrinsic rewards undermine it.
    0:41:49 Like your friend, if you tried to pay them like how much was that worth your time?
    0:41:50 What’s your hourly rate?
    0:41:53 Oh, I’ll give you $450 or whatever it is.
    0:41:57 They’d be like, nah, I was doing it for what I wanted to do it for love.
    0:41:59 And so these backfire effects are kind of clever.
    0:42:03 There’s a very famous one of a daycare center that had the problem
    0:42:05 where parents were kind of showing up a little late and the parents would feel
    0:42:07 guilty, but it sucked for the daycare center.
    0:42:08 And they’re like, you know what we’re going to do?
    0:42:09 We’re going to charge parents.
    0:42:13 Every time parents come in late, like $10 or something a hundred percent of the
    0:42:14 parents are like, okay, I get it.
    0:42:15 I can just pay.
    0:42:18 So we’re in the transactional mode as opposed to you’re just helping me
    0:42:20 and it’s out of your guilt and your enjoyability.
    0:42:24 We have this interesting internalized capitalism and how we think motivation
    0:42:27 works. We think, oh, I’ll pay people more or I’ll give someone a reward.
    0:42:32 And what that does is it makes people’s normal reasons for doing something kind of go away.
    0:42:35 I think this is part and parcel of why we’re having all these discussions
    0:42:38 about things like quiet quitting and so on and why they’re sort of a
    0:42:42 disconnect sometimes between the way young people think about work and old
    0:42:47 people, whereas we’ve gotten so involved in thinking about the value of our
    0:42:48 work as a monetary thing.
    0:42:51 We’ve sort of missed out that sometimes the value of our work is like a
    0:42:55 deep intrinsic reward thing or like the value we get out of doing a good job and
    0:43:00 so on. But that goes away when you’re so focused on the monetary side of it.
    0:43:04 We see this, I think, in our young people with grades where I think there was a time
    0:43:07 when school was about learning, you know, it’s fun and because learning is fun,
    0:43:10 right? We kind of like doing these things. You slap a grade on something all of a
    0:43:12 sudden it becomes not enjoyable.
    0:43:16 It was really old work in the 70s by the psychologist Susan Harder had kids doing
    0:43:20 these like anagrams and puzzles. So they’re doing these kind of fun puzzles.
    0:43:22 But then she has some kids get grades for them.
    0:43:25 And what she finds is that when kids start getting graded for them, they don’t
    0:43:28 enjoy them anymore. Before the grade, they’re smiling and having fun and
    0:43:31 they’re enjoying it. Now with the grade, they think it sucks.
    0:43:34 And when you give them choices of which puzzles to pick, the ones who are
    0:43:37 getting graded pick the easiest ones because they’re like, Oh my God, I’m
    0:43:40 just trying to get the best grade. Whereas if you don’t have grades, you pick
    0:43:43 the hardest ones that you can do because you’re like, I’m only doing it because
    0:43:46 it’s fun. Yeah, it’s challenging. And if you don’t win, who cares?
    0:43:50 It was just like a good challenge. Yeah. And so I think our mistaken theories
    0:43:54 of motivation sometimes wind up meaning that we take something that’s fun and
    0:44:01 we give it something like a ding, a cost, a grade, a payment, a Christmas
    0:44:05 bonus or whatever. And then we just make it less enjoyable and you make people
    0:44:09 perform worse because they’re just trying to like do it the fastest possible
    0:44:12 to get the grade. What do you think about I had heard this term a while ago
    0:44:16 and I don’t know how it applies to your research, but there was this idea floated
    0:44:22 of experience stretching. The frame to me was that you go out and you’re in
    0:44:25 Hawaii, you’re in a beautiful place and you see this amazing sunset and you’re
    0:44:29 like, God, that was just a beautiful sunset. Next day, same thing happens.
    0:44:32 This time, somebody hands you a Mai Tai at the same time.
    0:44:35 You’re like, oh, damn, this Mai Tai is good. The sunset’s great.
    0:44:39 This is an even better experience. And the next day you can level up from there.
    0:44:43 Someone hands you a cigar, whatever your poison is or doesn’t even have to be
    0:44:47 a poison, but they add to the experience. And then all of a sudden, the next time
    0:44:52 you’re presented with just a simple sunset, you go back to, well, it was better
    0:44:57 if I only had those two extra, three extra things. You stretch that out.
    0:45:00 Once you’re stretched, how do you pull that back in?
    0:45:01 And is that a real thing?
    0:45:04 Totally. This is what psychologists call hedonic adaptation.
    0:45:08 You’re sort of on this hedonic treadmill and you just get used to stuff.
    0:45:10 Hedonic, like hedonism?
    0:45:13 Like hedonism, right? I mean, it’s a fancy way of saying we get used to stuff.
    0:45:16 You see the sunset the first time, that’s great. You see it the next time.
    0:45:19 It’s OK, but it’s not maybe as good as the first time.
    0:45:21 You experience stress, you know, just get sunset.
    0:45:23 You get sunset and Mai Tai.
    0:45:25 Or if you just have a Mai Tai, you’re like, where’s my sunset?
    0:45:29 And so this is the sad thing about great experiences in life
    0:45:32 because we get used to them and they become the new standard.
    0:45:36 Once you have an amazing experience, it like kind of ruins
    0:45:39 experiences for you. So you can.
    0:45:42 One of my favorite strategies is actually goes back to the ancient Stoics.
    0:45:45 They had this idea they called negative visualization where they thought
    0:45:49 every morning you should just take five minutes of the meditation
    0:45:51 to think that all these terrible things are going to happen.
    0:45:53 My wife is going to leave me. I’m going to lose my job.
    0:45:55 I’m going to not be able to walk.
    0:45:56 My car is going to get hit.
    0:45:58 This isn’t like hours and hours of ruminating about.
    0:46:00 This is just one moment about it.
    0:46:01 My favorite one, the one that’s most effective.
    0:46:04 I use this in talks sometime is you mentioned your kids.
    0:46:07 Imagine right now, last time you saw your kids,
    0:46:08 it’s the last time you’re going to see them.
    0:46:09 Yeah, they’re gone.
    0:46:11 That some terrible things happened.
    0:46:12 She’s why you got to do this to me.
    0:46:16 But I bet the next time you see them, you’re going to.
    0:46:17 It seems like that’s an evil practice.
    0:46:20 No, it causes you to notice all the good things.
    0:46:21 The kids one is all terrible.
    0:46:24 But like, let’s take my phone. I lost it, right?
    0:46:25 Did I leave it in the car? Did I leave it at the restaurant?
    0:46:27 Where is it? Found it in 10 minutes, 10 minutes.
    0:46:29 I’m like, oh, my God, all my photos are in there.
    0:46:30 Have I backed them up?
    0:46:32 All my passwords are going to be such a pain in the ass.
    0:46:32 And I get my phone back.
    0:46:35 I’m like, oh, I wasn’t appreciating my phone at all.
    0:46:38 I had no gratitude for my phone before I lost it.
    0:46:39 But then you lose it.
    0:46:40 And the negative visualization is good
    0:46:42 because you don’t actually have to lose it.
    0:46:44 You just have this moment of like, what is this?
    0:46:45 What would this be like?
    0:46:47 Do you think travel helps with that?
    0:46:49 Travel to the countries where we don’t have as much?
    0:46:53 Totally. If you’re in a kind of luxury situation a lot,
    0:46:55 resetting the experience is good.
    0:46:58 Sometimes for talks and things like fly first class.
    0:47:00 I don’t want to always fly first class
    0:47:00 because then you get used to it.
    0:47:02 You got to go back and coach every once in a while
    0:47:04 because it makes you can’t do anything.
    0:47:06 You should try it. It’ll suck that time.
    0:47:09 But you stopped experiencing the benefits of that.
    0:47:10 No, but this…
    0:47:12 I’m allowed one thing. You got to give me one thing.
    0:47:13 Yeah, you can’t. First class for me is like…
    0:47:14 They are small.
    0:47:17 If it’s a short flight, fine.
    0:47:18 But long flights, I can’t do it.
    0:47:20 No, it’s good. The next time you go back, though,
    0:47:23 you’re like, “Oh, I forgot they bring the stuff in the glass,
    0:47:26 not the plastic. You don’t notice any of that now.”
    0:47:28 If it’s too hard, you could do the negative visualization.
    0:47:30 Then the next flight, I want to be in coach
    0:47:33 and really think about it like, “Oh, it’s a plastic glass
    0:47:34 and it’s really small.”
    0:47:36 And then when you get like, “Oh, this is great.”
    0:47:37 Yeah, we can use imagination
    0:47:39 to kind of break out of Hedonic adaptation.
    0:47:41 Another one that I find…
    0:47:43 And this is, I think, why we get happiness so wrong.
    0:47:45 We assume if I had all these pleasurable experiences,
    0:47:47 it would continue to be pleasurable.
    0:47:49 But because we get used to stuff,
    0:47:51 the sunset with the Mai Tai, that experience stretch,
    0:47:53 feels good the one time it’s stretched.
    0:47:55 But we can’t. It’s unlikely that you’re going to be able
    0:47:58 to have the privilege of stretching infinitely.
    0:48:01 Sometimes these extraordinary experiences
    0:48:02 make you feel worse.
    0:48:04 Also, these extraordinary experiences
    0:48:07 sometimes make you unable to connect with other people.
    0:48:10 I just had this at South By in my podcast company
    0:48:12 at this really cool private concert with folks
    0:48:13 for just like 30 people.
    0:48:15 And I got to see this amazing band
    0:48:17 that last played at Madison Square Garden
    0:48:20 privately, just standing there.
    0:48:21 I both had a wonderful experience.
    0:48:23 And then when I left, I was kind of like,
    0:48:24 “This is going to literally ruin concert.
    0:48:26 I’m never going to be able to go back.”
    0:48:28 And be like, “Oh, you’re in row 20 now.”
    0:48:30 You’re like, “Meh, it’s not as good.”
    0:48:31 The other thing is, well, I’m going to go home
    0:48:32 and people are going to be like, “How is South By?”
    0:48:34 I’m like, “Oh, my God, I had this amazing.”
    0:48:35 Then I feel like an asshole
    0:48:36 because they don’t have that experience.
    0:48:39 Well, that’s tough. And some people don’t have that filter.
    0:48:40 And if you just drop that on a friend,
    0:48:43 it’s like, that’s not a very thoughtful thing
    0:48:44 that can crush somebody else.
    0:48:48 There’s this evidence from Dan Gilbert and Matt Killingsworth
    0:48:50 that these so-called extraordinary experiences,
    0:48:53 like you get to fly to the moon or like go in space
    0:48:57 or have some amazing concert or Coachella private backstage.
    0:48:59 You think it’s going to be amazing,
    0:49:00 but actually it winds up doing two things.
    0:49:03 It winds up ruining all the other experiences you have
    0:49:05 because not everything’s going to be like Coachella backstage.
    0:49:08 And then it winds up making you feel kind of lonely
    0:49:10 because you can’t really share these experiences
    0:49:12 with other people. You feel sort of isolated.
    0:49:15 And this is the thing that happens to people
    0:49:17 who get these quick, wealth windfalls,
    0:49:21 to people who win the lottery, wind up feeling incredibly lonely
    0:49:24 because it’s like nobody can share these experiences.
    0:49:27 In one of my podcast episodes of my podcast, The Happiness Lab,
    0:49:29 I interviewed this guy, Clay Cockrell,
    0:49:30 who’s a mental health professional
    0:49:33 who works with the .0001%
    0:49:35 so these like super wealthy people.
    0:49:38 And they complain about things like they can’t make any friends.
    0:49:40 One of them joined that kind of like regular guide,
    0:49:42 not super wealthy gym.
    0:49:43 And he was like chatting with the guy, like,
    0:49:44 “Oh, what’d you do this weekend?”
    0:49:46 And the guy was like, “Oh, I tried out this new Mexican restaurant.
    0:49:47 What did you do?”
    0:49:48 And he couldn’t admit like,
    0:49:50 “I flew with my wife and applied her plane to Paris
    0:49:52 to try this new champagne.”
    0:49:54 And here is like a very similar experience.
    0:49:56 They both tried something, but he felt like,
    0:49:57 “I can’t tell somebody that.”
    0:50:01 And so one thing we don’t predict about becoming extremely famous
    0:50:04 or extremely wealthy is like, you just can’t share that.
    0:50:06 Not that many people can come along with you on the ride.
    0:50:08 And so you feel so lonely.
    0:50:10 One thing that I do, I love that I have you here
    0:50:12 because I can throw out some curveballs your way
    0:50:15 that I’m personally struggling with.
    0:50:17 – We can do just Kevin therapy. – Thank you.
    0:50:18 I would love that if you can get like a,
    0:50:20 something I can really climb in
    0:50:22 and we can just do a full therapy session.
    0:50:23 I suck at a lot of things,
    0:50:25 but one thing that I’m pretty good at
    0:50:28 is seeing something and being grateful
    0:50:29 that I’m having that experience.
    0:50:31 I have this thing where
    0:50:33 when something bad happens in our household
    0:50:36 and it’s really not that big a deal,
    0:50:40 I’ll say to my wife, “Well, at least we have warm running water.”
    0:50:42 And she hates that.
    0:50:45 She’s like, “That’s not helping the situation.”
    0:50:47 And I’m like, “We live better than kings.”
    0:50:50 Kings and queens did not have warm running water.
    0:50:55 Sometimes if you can frame it back to those times,
    0:50:56 you can just be like,
    0:50:59 “Yeah, I missed my FedEx package that I was hoping to get
    0:51:02 “because it was gonna be my weekend project, whatever,
    0:51:04 “but I have warm water and it’s clean.”
    0:51:05 – And I can drink it. – There are people who are dying.
    0:51:07 – Does that help or am I just being an asshole?
    0:51:10 – So it helps, but you have to be ready for it.
    0:51:11 So I guess two things.
    0:51:13 One is what we don’t wanna get into
    0:51:14 is the kind of toxic positivity.
    0:51:16 There are the FedEx packages that don’t come in.
    0:51:17 There are bad days.
    0:51:18 – But why is that crappy?
    0:51:19 So it goes.
    0:51:21 – I think you both wanna have a moment
    0:51:24 to acknowledge that crappy, but then reframe it.
    0:51:25 I think we don’t wanna get in a knee jerk
    0:51:27 of any negative emotion is bad
    0:51:29 because sometimes the negative emotions are normative.
    0:51:31 Maybe not about the FedEx package.
    0:51:32 That might not be it.
    0:51:35 Sometimes my wife, my child, a friend, a colleague
    0:51:37 will be having a negative emotion where I look at that
    0:51:40 and I’m just like, “You’re just being ridiculous here.”
    0:51:41 The world is not going to end
    0:51:43 because of what you’re saying right now.
    0:51:45 And I can’t relate.
    0:51:48 And so I should have some empathy for how they are feeling.
    0:51:49 Is that the way to do it?
    0:51:51 – First of all, it’s part of the human condition.
    0:51:52 Sometimes we’re gonna be frustrated.
    0:51:54 And actually there’s some evidence
    0:51:56 that one of the things we want for this recipe
    0:51:58 of the happiest life is all the emotions.
    0:52:00 We want what researchers call psychologically rich life.
    0:52:01 You wouldn’t want a life
    0:52:03 where you didn’t have the home of like a damn FedEx.
    0:52:05 Sometimes our negative emotions are useful signals.
    0:52:07 If you’re frustrated with the FedEx,
    0:52:09 that might mean you need to like switch to a different company.
    0:52:10 Again, that’s a kind of narrow example.
    0:52:12 But if you’re looking at the news
    0:52:13 and you’re feeling really anxious,
    0:52:14 that’s telling you something
    0:52:17 about how you might wanna get involved in the future.
    0:52:19 If you’re kind of feeling lonely
    0:52:21 or you’re feeling really overwhelmed is a huge one.
    0:52:22 You come home and you use the example
    0:52:23 of you talking to your wife,
    0:52:26 she’s slamming things around and feeling really stressed out.
    0:52:27 That’s not like, oh, we have running water.
    0:52:29 That’s like, oh, this is a useful signal
    0:52:31 that something’s off and we might need to rethink things.
    0:52:33 – I say the running water thing and it does not land.
    0:52:35 – I think compassion for the human condition
    0:52:37 and the question of what is this negative emotion
    0:52:38 trying to tell us?
    0:52:40 And sometimes it’s not trying to tell me anything.
    0:52:42 I could just reframe it and be fine.
    0:52:44 This is actually helpful to sort of pay attention to.
    0:52:46 Again, the ancients were so on top of this,
    0:52:48 the Stoics got it where you can update
    0:52:49 your negative emotions,
    0:52:51 but first take a quick look to see
    0:52:53 is it telling you something interesting?
    0:52:56 ‘Cause I also watch the people who suppress every emotion
    0:52:57 or just rewrite everything
    0:53:00 and that gonna get you into toxic positivity landed.
    0:53:03 – Yeah, that actually is my downfall as well.
    0:53:06 ‘Cause sometimes if I’m feeling something like that,
    0:53:08 I’ll say, well, I have running water,
    0:53:11 but I’m really just pushing it down a little bit.
    0:53:14 And then later it manifests when in aggregate,
    0:53:16 they all add up and I’m like,
    0:53:18 oh, shit, I didn’t actually let that go
    0:53:20 the way I thought I was letting it go.
    0:53:21 That’s a challenging thing.
    0:53:23 – Sometimes you have to look at the emotion to figure out
    0:53:27 what the Buddhist had this lovely analogy for this.
    0:53:29 It comes with this parable that Buddha used to tell.
    0:53:31 So the parable is Buddha’s telling to his followers,
    0:53:32 he says, hey, if you’re walking down the street
    0:53:34 and you get shot by an arrow, is that bad?
    0:53:36 And the follower is like, yeah, it’s terrible.
    0:53:38 On Buddha’s Day, you just get shot by arrows, you know what I mean?
    0:53:40 But he’s like, well, if you’re walking down the street,
    0:53:41 you don’t get shot just by one arrow,
    0:53:43 but you also get shot by a second arrow.
    0:53:44 Is that worse?
    0:53:46 And the follower’s like, yeah,
    0:53:48 much worse to get shot by two than one.
    0:53:50 So Buddha says, the first arrow is life.
    0:53:51 We can’t control it.
    0:53:53 That’s the FedEx package that doesn’t show up.
    0:53:54 That’s the bad thing.
    0:53:56 But the second arrow is on us.
    0:53:58 It’s how we react to it.
    0:53:59 We control that second arrow.
    0:54:02 The key is that sometimes the way you don’t stab yourself
    0:54:05 with the second arrow is you regulate the emotion,
    0:54:06 you think of a thing you’re grateful for,
    0:54:09 you take a couple of deep breaths, you reframe it.
    0:54:10 But sometimes the way you don’t hit yourself
    0:54:12 with the second arrow is you don’t squish it down
    0:54:14 and let it ruminate and like it flies out later
    0:54:17 as many arrows that are gonna hit everybody around you.
    0:54:20 – A lot of your work has the word happiness in it,
    0:54:24 but would you say in reality, that’s not the goal?
    0:54:25 – Oh, totally.
    0:54:27 You gotta define happiness to figure out what I mean.
    0:54:30 I’m thinking of happiness as someone like Aristotle
    0:54:31 talked about you dying in the air, right?
    0:54:34 The good life, the meaningful life, the purposeful life.
    0:54:35 – A life well lived.
    0:54:36 – A life well lived.
    0:54:38 And for that moment, you might need to feel anxious
    0:54:41 or frustrated or challenged or stressed.
    0:54:42 – There’s no such thing as normal,
    0:54:47 but like real happy, joyous life would be the roller coaster.
    0:54:51 And in my mind, it would be the adaptability
    0:54:55 of the individual to survive the ups and downs
    0:54:57 rather than just be stuck totally down or way up
    0:54:59 because neither of those things
    0:55:01 are where you really wanna be long-term.
    0:55:03 – Totally, I would always joke with my students,
    0:55:05 you know that DJ Khaled song, all I do is win.
    0:55:07 And I was like, that would be a terrible life.
    0:55:09 If all you did is win, you just,
    0:55:10 you wouldn’t notice the goodness of the wins anymore.
    0:55:12 – Well, then there’s no more winning.
    0:55:12 – And there’s no more winning.
    0:55:15 And like you’d be absolutely anxious
    0:55:17 that you could maybe just lose by one point or something.
    0:55:19 – Well, and if everything was winning,
    0:55:20 there’s no such thing as winning
    0:55:21 because that’s just normal.
    0:55:23 – This is what we forget is this is hedonic adaptation.
    0:55:25 If everything is luxury jets,
    0:55:26 then it’s not a luxury jet anymore
    0:55:28 ’cause that’s just how you transport.
    0:55:30 If everything is perfect champagne, perfect cigars,
    0:55:32 you don’t notice anymore.
    0:55:33 We need the ups and downs
    0:55:35 and you can give you a thilse those ups and downs,
    0:55:37 like you go back to coach,
    0:55:39 you can negatively visualize what it’s like.
    0:55:40 You can really try to remember
    0:55:43 and reframe other people’s lives and things.
    0:55:46 That’s the insidious thing about the good stuff in life
    0:55:47 as we get used to it.
    0:55:48 But it has a corollary, which is like,
    0:55:50 that’s also true for the bad stuff.
    0:55:52 Remember COVID when it was like that first week
    0:55:53 and we’re like, we can’t do this,
    0:55:55 we’ve done April, May, we’re just making some bread
    0:55:57 and we’re like sorting it out.
    0:55:58 – My wine consumption went up a lot.
    0:56:00 At first I was like, okay, I’m not gonna drink
    0:56:03 ’cause I want my immune system to be as healthy as possible.
    0:56:05 And then I’m like, well, you know what, I’m gonna die.
    0:56:06 – God, I don’t know what else to do.
    0:56:08 – Yeah, I don’t know what else to do, I’m gonna drink, so.
    0:56:09 – I remember thinking in March 15,
    0:56:11 like this doesn’t go away in like a week.
    0:56:16 – I was wiping down my egg cartons with like Clorex shit.
    0:56:17 Were you doing that too?
    0:56:18 – I remember going to the store
    0:56:21 and putting all the like fruit with gloves on,
    0:56:22 and like washing all the eggs.
    0:56:24 – That was so scary.
    0:56:26 – Yeah, but one of the things that the psychology work
    0:56:29 teaches us, the worst possible thing
    0:56:30 that you think could happen in your life could happen.
    0:56:34 And it would be terrible, but you’d still be okay.
    0:56:35 And it would still have good parts.
    0:56:37 In my podcast, I talked to Dan Gilbert,
    0:56:38 who’s done work with people, for example,
    0:56:41 who’ve lost their kids, like a parent who’s a kid.
    0:56:42 Can you imagine the more terrible thing?
    0:56:43 – I can’t even imagine.
    0:56:45 – And he says, obviously it was the most terrible thing,
    0:56:47 but I learned from it.
    0:56:48 I learned what matters.
    0:56:50 I’ve learned not to take things for granted.
    0:56:51 Even the worst possible thing,
    0:56:53 it’s not like, oh, it comes with a silver lining.
    0:56:54 It makes you stronger.
    0:56:56 It kind of gives you this resilience.
    0:56:58 The downs teach us something, right?
    0:57:00 The downs allow us to get stronger.
    0:57:03 And I do worry that sometimes we think that a good life,
    0:57:05 a happy life, I think parents think this for kids is like,
    0:57:08 no downs, no stress, no failure.
    0:57:10 Those things are important.
    0:57:10 – It’s challenging.
    0:57:14 Some parents try to prevent failure
    0:57:17 in a way that they’re just trying to help the kid
    0:57:19 not hurt themselves or something.
    0:57:20 And in my mind, I’m like,
    0:57:22 on a one to 10, how bad are we talking here?
    0:57:25 Because if it’s anything over a four,
    0:57:26 I want to protect a little bit.
    0:57:28 But if it’s going to be a little scuff knee
    0:57:30 because you messed up in a way
    0:57:32 that every other kid has messed up
    0:57:35 and it cements that learning,
    0:57:37 that to me is very important.
    0:57:38 To try and get that perfection
    0:57:41 and just try and take out all the failure from a child,
    0:57:43 I think is a bad thing to do.
    0:57:44 Would you agree with that?
    0:57:45 – Yeah, totally, totally.
    0:57:48 There’s this lovely book by Julie Lithcott-Hames
    0:57:49 called “How to Raise an Adult”
    0:57:50 where she walks through these strategies
    0:57:53 and she says, parents are sometimes trying to parent
    0:57:54 for the like, right now.
    0:57:55 You left your lunchbox at home,
    0:57:57 I’m just going to bring it to you.
    0:57:58 Or we got to get out the door
    0:57:59 and you haven’t totally learned to tie your shoes.
    0:58:01 I’m just going to tie them for you.
    0:58:02 No diss to parents.
    0:58:03 Like parenting is freaking hard.
    0:58:05 The modern day doesn’t make it easy.
    0:58:07 Sometimes you do have to parent for right now.
    0:58:09 But often we’re missing out
    0:58:10 on learning opportunities for our kids.
    0:58:12 Like you don’t bring them their lunch.
    0:58:13 They don’t have their lunch that day.
    0:58:15 So maybe they do spend six hours hungry,
    0:58:17 but they’re going to freaking remember their lunch
    0:58:20 the next time and every time you fast tie their shoes
    0:58:22 for them ’cause you got to get out the door.
    0:58:23 Those are the learning opportunities.
    0:58:25 And so you might be five minutes late.
    0:58:27 That’s not great, but parenting for right now
    0:58:29 and just like solving in the moment,
    0:58:32 we’re not allowing our kids to screw up and learn.
    0:58:34 I think also sometimes too, parents have to reasonably
    0:58:36 regulate their own distress about that.
    0:58:38 You see the lunchbox on the table
    0:58:40 and you’re like, I could intervene.
    0:58:42 Ultimately the learning, you’re going to miss out
    0:58:43 if you do that.
    0:58:44 It’s so hard for parents.
    0:58:46 It’s so hard to watch your kids suffer.
    0:58:48 But that’s part of being a good parent.
    0:58:49 – They’re not gonna die.
    0:58:50 We’re coming up on time,
    0:58:53 but I did want to ask you a couple more questions.
    0:58:55 With the title of this podcast,
    0:58:58 it’ll have something in happiness in the title.
    0:59:00 There has to be a handful of people out there
    0:59:01 that are tuning in and they’re saying,
    0:59:02 I’m struggling right now.
    0:59:05 I’m at that down point and I’ve been there for a while.
    0:59:07 I know there’s the no-brainers.
    0:59:09 If it’s an emergency, there are hotlines to call
    0:59:10 if you’re suicidal.
    0:59:12 There’s things of that nature.
    0:59:14 But what are some tactics, some go-tos that said,
    0:59:17 I’m having more bad days than good days.
    0:59:20 How can I get myself out of this rut?
    0:59:21 – If it’s really extreme,
    0:59:23 you gotta go get a professional help.
    0:59:24 I think of a lot of the strategies
    0:59:25 we’ve been talking about here more
    0:59:27 as like preventative medicine.
    0:59:29 The analogy I use, if you walk into your doctor’s office
    0:59:31 and you’re like, I’ve got some high blood pressure.
    0:59:32 I’m not doing so well.
    0:59:33 Your doctor might be like, hop on the treadmill
    0:59:35 or eat this thing or whatever.
    0:59:37 But if you walk into your doctor’s office clutching your heart
    0:59:39 saying, I’m having an acute heart attack right now,
    0:59:41 your doctor’s gonna be like, well, hop on the treadmill
    0:59:43 and do, you know, like you need.
    0:59:44 And so if someone’s struggling,
    0:59:46 if you’re feeling acutely suicidal,
    0:59:48 definitely reach out to somebody.
    0:59:50 Even though your brain can’t see hope,
    0:59:51 ’cause that’s what depression does.
    0:59:53 It puts on these reverse rosy goggles
    0:59:54 that everything looks terrible.
    0:59:55 You will feel differently,
    0:59:57 even if you don’t feel that way,
    0:59:59 like reach out and get help.
    1:00:01 But if you’re just, I’m feeling overwhelmed.
    1:00:02 I’m feeling more burned out.
    1:00:04 I don’t have a lot of pleasure in my life.
    1:00:05 I think the first thing to know
    1:00:07 is what the science shows
    1:00:08 is it doesn’t have to be that way.
    1:00:10 There are things you can do to do better
    1:00:12 even if it doesn’t feel like it.
    1:00:14 I think the first thing is even if you don’t feel like it,
    1:00:15 reach out to a friend.
    1:00:18 Just go through your phone and find someone.
    1:00:20 Or if you don’t have anybody in your phone, no judgment,
    1:00:23 just like go to a coffee shop, get out in the world,
    1:00:25 and just try to have a conversation with a stranger,
    1:00:27 even though it feels friction-y.
    1:00:27 Get off your phone.
    1:00:29 – I mean, you can literally walk into a Catholic church
    1:00:31 and sit in a booth if you really needed to,
    1:00:32 even if you’re not Catholic.
    1:00:34 – There’s so much work by researchers like Nick Epley
    1:00:37 and others that we assume people don’t wanna talk to us,
    1:00:38 but people actually are fine to talk to us
    1:00:39 much more than we think.
    1:00:42 And it’s much more enjoyable for them than we predict.
    1:00:44 – His data suggests that even if you’re an introvert,
    1:00:47 the act of just having a calm conversation
    1:00:49 with a stranger is gonna be better than you predict.
    1:00:51 – There was this taboo around mental health,
    1:00:52 and then there still is.
    1:00:54 I’m uncomfortable with it ’cause I’ve finally broken down
    1:00:57 those walls over a decade of therapy.
    1:00:58 And so I can call a friend and say,
    1:00:59 hey, I’m having a bad day.
    1:01:02 How do you encourage someone that may say,
    1:01:04 I don’t wanna show that vulnerability.
    1:01:06 I don’t wanna show that weakness.
    1:01:07 – Don’t start with that.
    1:01:08 That’s not how you lead.
    1:01:10 I would lead with asking other people questions.
    1:01:12 Ask how their day is going.
    1:01:13 How are your kids?
    1:01:14 I was just thinking about you
    1:01:15 and thinking about our old times.
    1:01:18 So you start by just making a connection.
    1:01:20 And my guess is so many things will happen physiologically.
    1:01:22 Your body will just kind of calm down.
    1:01:25 You’ll go and take sort of more less fight or flight
    1:01:26 and more rest and digest mode.
    1:01:28 You’ll kind of get the conversation going.
    1:01:29 You’ll overcome that speed hump,
    1:01:31 bump up the first part of the talk
    1:01:32 where it kind of feels a little awkward.
    1:01:33 And then you get things going
    1:01:37 and then you ask other people to be vulnerable first.
    1:01:38 Just like, how are things,
    1:01:40 whatever, pick up on their questions.
    1:01:41 And then you can insert your stuff,
    1:01:43 research by their surgeon general,
    1:01:44 Vick Murthy and others has found is,
    1:01:45 one thing with loneliness is,
    1:01:48 we don’t realize that we can reach out to other people.
    1:01:49 We can ask them how they’re going.
    1:01:51 We can give advice to them.
    1:01:53 And that makes us feel so much better.
    1:01:55 – It’s not about me saying like,
    1:01:57 hey, I need some help right now.
    1:01:58 That’s not the call.
    1:01:59 It’s just starting the connection.
    1:02:01 And there probably is gonna be a question about like,
    1:02:02 hey, well, what’s up with you?
    1:02:04 – And you’re like, I’m having a hard time.
    1:02:05 – Yeah, exactly.
    1:02:07 – Or you’ll just wind up feeling better
    1:02:08 if you’re helping somebody else
    1:02:10 and aging out to other people.
    1:02:11 Honestly, we’re all struggling right now.
    1:02:13 It’s 2024, everything’s falling apart.
    1:02:15 Probably if you reach out to a friend,
    1:02:16 they’re gonna wanna check in with you.
    1:02:17 – Everybody’s got their shit.
    1:02:19 – Right, yeah, exactly.
    1:02:20 So that would be thing number one.
    1:02:22 I think thing number two is just get out of the house,
    1:02:23 move your body.
    1:02:26 There’s never a time when I haven’t left the house
    1:02:28 that I haven’t felt a little bit better
    1:02:30 than like being my PJs on a screen, right?
    1:02:32 So get out and move your body.
    1:02:35 And the move your body doesn’t have to be run a marathon.
    1:02:38 It can just be like, just take a walk, just be outside.
    1:02:41 And if possible, even if it’s for 10, 15 minutes,
    1:02:42 just get away from your phone.
    1:02:45 Just be present in the world out there.
    1:02:47 All of a sudden, things will start feeling
    1:02:47 a little bit better.
    1:02:50 Those are some of my emergency go-tos.
    1:02:52 Get social, do for others, move your body.
    1:02:53 Those can be powerful.
    1:02:55 – That’s fantastic.
    1:02:56 You have a podcast.
    1:02:57 Is it weekly?
    1:02:58 What’s your cadence on that?
    1:03:00 – We’re like trying to get close to weekly,
    1:03:01 but we’re not perfectly weekly.
    1:03:03 – Tell us about that and what people can expect
    1:03:04 when they tune in.
    1:03:05 – Yeah, it’s called the Happiness Lab.
    1:03:08 It’s all about strategies we can use to feel better.
    1:03:09 – Is that the name of your actual lab?
    1:03:10 Is it Happiness Lab or no?
    1:03:12 – Kind of, but we haven’t like patented it,
    1:03:14 but yeah, it’s Happiness Lab.
    1:03:16 Yeah, and we talk about all these things.
    1:03:18 We just finished a season on how to navigate
    1:03:20 communicating better and love and with other people.
    1:03:22 We have a season coming up that’s about
    1:03:24 my happiness challenges that are like
    1:03:25 the stuff I struggle with.
    1:03:28 So things like stress and dealing with my time better,
    1:03:31 perfectionism, which we spoke about is gonna be on there.
    1:03:33 It’s really just evidence-based approaches
    1:03:35 to handle all the stuff that comes up in life.
    1:03:36 – Do you have a dedicated website
    1:03:37 where people can go and subscribe?
    1:03:38 – Or just anywhere.
    1:03:41 Yeah, you can subscribe wherever you get your podcasts.
    1:03:41 Happiness Lab. – Yeah, just trying
    1:03:42 to have this lab.
    1:03:43 Amazing.
    1:03:44 I love that.
    1:03:45 Thank you so much for being on the show.
    1:03:46 – Yeah, thanks for having me.
    1:03:46 This was fun.
    1:03:47 – Yeah, this is absolutely fun.
    1:03:50 It is the right time to be having these conversations.
    1:03:52 I’m so glad you have a podcast around it.
    1:03:54 We should mention your Coursera course.
    1:03:56 Four million people, is that right?
    1:03:57 Have you taken it?
    1:04:00 – Yeah, the Science of Well-Being on Coursera.org.
    1:04:02 It’s kind of like a very short, free version
    1:04:03 of the Yale class I teach.
    1:04:05 And because we’ve seen that a lot of young people
    1:04:07 need this stuff, we also have a new one
    1:04:08 called the Science of Well-Being for teens,
    1:04:11 which is for middle school and high school students.
    1:04:12 – Is that something that’s publicly available,
    1:04:13 or do you have to be going to Yale
    1:04:14 to actually get that?
    1:04:16 – The Yale One Live, you go to enroll in Yale
    1:04:17 and pay the Yale money and stuff.
    1:04:19 But you get the free version on Coursera.
    1:04:22 It’s a shorter, not like 26 week version,
    1:04:24 but it covers all the relevant content
    1:04:26 and you’ll learn exactly what the Yale students are.
    1:04:28 – Any books in your future?
    1:04:29 – I like the podcast because it’s so much
    1:04:30 of the happiness stuff.
    1:04:32 These tips that we’ve been talking about,
    1:04:35 these short little narrative, short quick strategies,
    1:04:36 that’s what I like.
    1:04:37 That’s what people need in the moment.
    1:04:39 It’s like, I’m feeling frustrated,
    1:04:41 I’m feeling overwhelmed, I don’t have any time.
    1:04:42 – You’re getting it out now
    1:04:44 versus waiting a year and a half to publish something.
    1:04:45 – Exactly, exactly.
    1:04:47 – Amazing, well thank you for being on the show.
    1:04:48 – Thanks so much for having me.

    In this episode, we explore the language of relationships, polarity, energy management, difficult conversations, finding peace and patience, the importance of self-compassion, the search for palatable decaf coffee, panic-selling, serving the moment, and much more!

    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.kevinrose.com/subscribe

  • 372: 15 Ways to Monetize a Website

    Creating your own website can definitely be a great side hustle–if you take the time to monetize it.

    But the problem is that many people who create websites have no clue how to actually make money with them.

    When this happens, your website becomes a liability. You’re sinking precious time and money into something that isn’t giving you a return.

    However, it’s entirely possible to prevent that from happening or to fix the problem if it has already started. You just need to know how to use your website to generate income, and in this article, I’m going to show you how.

    Let’s look at 15 great ways you can monetize your website and turn it into a proper revenue-generating machine.

    Full Show Notes: 15 Ways to Monetize a Website

  • Why We’re Polarized, with Jamelle Bouie (live!)

     The Why We’re Polarized book tour kicked off this week with a wonderful event at Sixth and I in Washington, DC. My conversation partner for this one was New York Times columnist Jamelle Bouie. Our interview was great, and then the audience questions were so good we had to keep them in as well. We discuss:  

    • Why things were far worse in the “golden age” of the 1950s and ’60s than they are today

    • Why the key question isn’t so much “why are we polarized?” as “why weren’t we polarized?”

    • Why “moderate” Republicans end up losing to conservatives

    • Why demographic change is the core cleavage of American politics today

    • How polarization makes bipartisanship irrational and political dysfunction the norm

    • Why Donald Trump and Mitch McConnell are not the causes of polarization but rather the most clear manifestations of it

    • That more information doesn’t rescue politics

    • Why America today is not functionally a democracy (and why I hate when people claim it is a “republic” to justify our current system)

    • Why the most underrated divide in American politics is not that between left and right but between the informed and the uninformed

    • Why we can’t reverse polarization and instead need to reform our political system so that it can function amid polarization

    New to the show? Want to listen to Ezra’s favorite episodes? Check out The Ezra Klein Show beginner’s guide.

    Also, we’ve announced more tour dates! Go to WhyWerePolarized.com for all the details.

    My book is available at www.EzraKlein.com.

    Want to contact the show? Reach out at ezrakleinshow@vox.com

    You can subscribe to Ezra’s new podcast Impeachment, explained on Apple Podcasts, Spotify, Stitcher, Overcast, Pocket Casts, or your favorite podcast app.

    Credits:

    Editor – Jeff Geld

    Researcher – Roge Karma

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  • #408: The Random Show — New Year’s Resolutions, 2010-2019 Lessons Learned, Finding Joy, Energy Management, and Much More

    Technologist, serial entrepreneur, world-class investor, self-experimenter, and all-around wild and crazy guy Kevin Rose (@KevinRose), rejoins me for another episode of “The Random Show.” In this one we explore the language of relationships, polarity, energy management, difficult conversations, finding peace and patience, the importance of self-compassion, the search for palatable decaf coffee, panic-selling, serving the moment, and much more!

    ***

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests.

    For show notes and past guests, please visit tim.blog/podcast.

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  • How the San Francisco 49ers Stopped Being Losers (Ep. 350 Update)

    One of the most storied (and valuable) sports franchises in the world had fallen far. So they decided to do a full reboot — and it worked: this week, they are headed back to the Super Bowl. Before the 2018 season, we sat down with the team’s owner, head coach, general manager, and players as they were plotting their turnaround. Here’s an update of that episode.

  • All about the Coronavirus

    AI transcript
    0:00:04 Hi, everyone. Welcome to this week’s episode of 16 Minutes, where we cover what’s going
    0:00:08 on, what’s in the news from our vantage point in tech. In this episode, we’re going to
    0:00:13 go deep on one topic, which is the coronavirus, and it’s a very fast-developing news cycle,
    0:00:17 so we’re going to take a snapshot for where we are right now. And since this show is all
    0:00:21 about teasing apart what’s hype, what’s real, given all the buzz and headlines out there,
    0:00:24 we’re going to try to focus on what we know and what we don’t know. I’ve tried drawing
    0:00:30 wherever possible from primary sources, so CDC reports, World Health Organization reports,
    0:00:35 etc., instead of only looking at news headlines and derivative reports. And our ASICs and
    0:00:38 the expert, who I’ll introduce in a moment, will be bringing in the vantage point coming
    0:00:41 from bioengineering and that aspect as well.
    0:00:45 So first of all, let me quickly summarize the news. People are referring to this outbreak
    0:00:50 as the coronavirus, but it’s actually a new type of coronavirus because coronavirus is
    0:00:55 actually the general term for a more common category of viruses. And this current strain
    0:01:03 is called 2019-NCOV for 2019-N novel coronavirus. It’s a rapidly developing situation, but
    0:01:10 as of January 26, according to the situation update on the World Health Organization website,
    0:01:16 there’s a total of 2014 confirmed cases that have been reported globally. Of these, 98%
    0:01:24 were reported from China, including Hong Kong, Macau, and Taipei. 324 of 1,975 cases have
    0:01:30 been reported as severely ill, with 56 deaths reported to that date. Finally, 29 confirmed
    0:01:35 cases have been reported out of China in 10 countries, and in the table that the World
    0:01:40 Health Organization provided, there’s two cases listed in the US, but there’s more.
    0:01:43 Again, this is from the Six Situations Report, which comes out every few days, and this one
    0:01:47 came out on Sunday, January 26. That’s a very high-level summary. Now, let me welcome Judy
    0:01:52 Sovitzkaya on the A6nz BioDeal team. First of all, really quickly, what is it? What is
    0:01:53 the coronavirus?
    0:02:00 Yeah, so let’s discuss what even is a virus. So a virus is basically a bunch of DNA or
    0:02:05 RNA, some sort of nucleic acid, surrounded by a protein shell called the capsid of the
    0:02:09 virus. That is the entire organism. And a lot of people actually don’t even call this
    0:02:13 an organism because it’s not quite alive and it’s not quite dead. It’s something in
    0:02:14 between.
    0:02:17 There’s kind of a debate in the scientific community and the philosophical community
    0:02:22 about what is a living thing. And the place where most people have come down is that you
    0:02:27 need two conditions to be alive. You need to metabolize, which means you’re taking some
    0:02:31 chemicals, transforming them into other chemicals, and pulling out energy in the process and
    0:02:37 using that energy for something. And the second requirement for a living thing is to multiply,
    0:02:43 to reproduce. So viruses really only satisfy the second condition. They don’t do anything
    0:02:47 on their own. They don’t… Outside of a human host, they are non-living.
    0:02:52 So that’s why there’s such a debate. The bottom line is that they don’t metabolize, but they
    0:02:53 do multiply.
    0:02:54 Exactly.
    0:02:58 So tell me now more about the coronavirus category.
    0:03:04 So the reason it’s called coronavirus is because on electron microscopy images, it actually
    0:03:09 looks like there’s a little crown around the virus. The capsid for the coronavirus has
    0:03:14 these proteins on it that are spikes. And a lot of the ways that we’re developing vaccines
    0:03:17 against this virus and a lot of the ways that we’re identifying different types of these
    0:03:21 viruses is by characterizing those spike proteins.
    0:03:26 And as with most things in biology, we use Greek symbols to denote different versions
    0:03:30 of the coronavirus. So there’s the alpha, the beta, the delta, and the gamma, which
    0:03:36 are kind of four of the main categories of coronavirus. A lot of the common viruses are
    0:03:39 either alpha or beta types, but SARS and MERS, they’re all betas.
    0:03:43 Okay. So that’s kind of scientifically what it is. Now let’s practically break down the
    0:03:48 symptoms. According to the CDC, the symptoms can include fever, cough, shortness of breath,
    0:03:53 or other respiratory symptoms. And they believe that at this time, that symptoms of this virus
    0:04:00 may appear in as few as two days or as long as 14 days after exposure. And this is actually
    0:04:04 similar to what’s been seen with the previous incubation period of MERS viruses. And I’ll
    0:04:08 get to what that is in a minute. But unlike those viruses, this particular one rarely
    0:04:13 produces obvious like runny noses or intestinal symptoms necessarily, just according to one
    0:04:18 report and that was recently published in Lancet. So I guess the question is that all
    0:04:21 of these things are on a continuum. It’s not very discreet. Like this is all symptoms that
    0:04:24 can describe frankly, any common cold, right? It’s the WebMD problem.
    0:04:28 Right. Basically, you can Google it and find, associate yourself with anything. So the question
    0:04:34 I have is, how does this stack up against MERS and SARS? And just really quickly to
    0:04:39 summarize, SARS was the acronym for severe acute respiratory syndrome. There’s a big
    0:04:44 outbreak of it in the early 2000s. And then MERS is Middle East respiratory syndrome.
    0:04:49 And that is new as of 2012. So coronaviruses cause about 10 to 30% of colds, just your
    0:04:54 common colds. And those are not nearly as serious as this disease. And some of the differences
    0:05:00 between these epidemic causing coronaviruses versus your common cold is just the severity
    0:05:04 of the infection, the likelihood that you are to die or to have really serious complications
    0:05:10 from the infection. And in all of these cases, SARS, MERS, and this current coronavirus,
    0:05:15 it’s because the coronavirus is infecting the lower part of the respiratory tract versus
    0:05:17 just staying around your upper respiratory tract area.
    0:05:21 Right. So not just your mouth, nose and sinuses, but by going into your lungs. So just like
    0:05:26 a quick summary of where the fatality rates are, SARS apparently claimed about 10% of
    0:05:32 people and MERS was much worse, claiming 30% of the people it infected. It’s also interesting
    0:05:35 because I’ve been reading a lot of papers, but none of them are peer reviewed. In fact,
    0:05:40 one of the papers between Friday and today was already updated with V2, but the authors
    0:05:44 of the local institutes of virology, Chinese Academy of Sciences, local hospitals and the
    0:05:50 provincial CDCs in China within this area supposedly analyze full length genome sequences
    0:05:54 from five patients at the early stage of the outbreak. And they found that almost all of
    0:05:59 those were identical to each other. So it’s the same virus and B, that about 79.5%. And
    0:06:05 again, this is the current paper still being updated, identify to SARS coronavirus.
    0:06:08 So that’s actually the most interesting thing from a bioengineering perspective about this
    0:06:14 particular epidemic is how incredibly quickly we have sequenced this virus for past epidemics.
    0:06:19 It’s taken time for us to really understand the genome and the molecular nature of a given
    0:06:23 virus that’s causing an epidemic. In this case, within two weeks, people had already
    0:06:29 published draft versions of the genome sequence for this virus. And the science is happening
    0:06:34 in the sort of really live way that doesn’t happen very often where people are commenting
    0:06:36 literally in the GenBank on the GenBank website.
    0:06:40 The CDC uploaded the entire genome of the virus from the first reported case in the
    0:06:44 United States to GenBank. And it’s also interesting because in the age of social media, which
    0:06:50 cuts both ways virally, it’s also spreading information much faster. Coronavirus was first
    0:06:54 detected in Wuhan city in the Hubei province in China, beginning with 44 patients who had
    0:07:00 quote, pneumonia of unknown etiology or unknown cause between New Year’s Eve and the first
    0:07:05 couple of days of 2020. And then was identified as a new type of virus isolated by Chinese
    0:07:10 authorities on January 7. And then on January 11 and 12, the World Health Organization received
    0:07:14 detailed information from the National Health Commission in China that the outbreak is associated
    0:07:21 with exposures in one seafood market in Wuhan city. And basically it’s showing the spread
    0:07:26 of information. Whereas with the SARS crisis, journalist Helen Branswell at Stat News was
    0:07:31 commenting because she had covered the SARS crisis in 2003, that one might be tempted
    0:07:35 to say SARS start was worse, it spread faster, not sure that’s true. SARS was well underway
    0:07:40 for at least 4.5 months before the world knew there was a new virus spreading. This current
    0:07:44 coronavirus seems to have been spotted much, much sooner after its emergence. But what’s
    0:07:47 really interesting is not just that it’s been spotted sooner, but that the genetic
    0:07:53 information we have is moving much faster. So can you talk to me about what that tells
    0:07:54 us and why that matters?
    0:07:58 So there’s a couple of areas where you get benefits from having all this genetic information
    0:08:03 so quickly. The first is just diagnosis. So if tomorrow somebody in San Francisco was
    0:08:07 to go into an urgent care clinic and say that they have a cold, we could really quickly
    0:08:12 identify whether or not that actually belongs to this epidemic.
    0:08:16 Another advantage we have once we have the genome sequence is that in this age of genomic
    0:08:20 medicine that we’re entering, where we’re actually creating vaccines that are based
    0:08:26 on genome sequences. The third implication is for figuring out treatments and also predicting
    0:08:30 some of the features of the epidemic. So we know in this example that this coronavirus
    0:08:35 looks really similar to SARS. So we can look back at the SARS epidemic, understand how
    0:08:39 quickly it’s spread, in which populations. And from the genomic information, you can
    0:08:44 actually see, for example, the spikes on the corona, which are involved in getting into
    0:08:49 cells, do those look similar to what the SARS spikes look like? And maybe the treatments
    0:08:51 that work in this case as well.
    0:08:54 So the high level summary is that having the genomic information, which we didn’t have
    0:08:59 then when we do have now, by then I mean the SARS outbreak, which happened about 2002 to
    0:09:05 2004, the peak was 2003, is that you can classify things much more easily, figure out where
    0:09:10 it belongs, it doesn’t belong, kind of isolate that, that you can develop things faster based
    0:09:14 on it, although there isn’t a vaccine yet, and that you can figure out treatment protocols
    0:09:17 based on the similarities and differences.
    0:09:21 Was there anything else on the connection between mayors and SARS from a genomics perspective?
    0:09:26 Yeah. So because the science is happening live, you’re seeing a lot of pretty quick modifications
    0:09:31 to what people have already said. So the first paper analyzing the genome of this virus that
    0:09:38 I saw at least, described that the spike proteins that are used to enter into lung cells are
    0:09:42 different enough between SARS and this new coronavirus, that they thought it wouldn’t
    0:09:47 be as bad as SARS. And then within like literally two days, I think I saw a paper that corrected
    0:09:51 that and said that actually the protein is quite similar at the protein level.
    0:09:54 Are there any bioengineering implications of that? This goes to me that the eternal
    0:09:58 question of how DNA expresses itself practically in the complexity of disease.
    0:10:02 That’s a really good question. This mirrors everything in genomics where we thought that
    0:10:05 once we have the sequence, we’ll know all the answers. And that’s definitely not the
    0:10:09 case. We can know from the DNA what the difference is going to be in the protein. That’s one
    0:10:13 to one, there’s no guessing there. But once we know what’s different about the protein,
    0:10:18 we don’t yet know quite what that means for how it will behave. So we don’t know if that
    0:10:23 difference means it’s stronger or it’s weaker or if it will infect different cells or what
    0:10:24 that’s going to mean.
    0:10:28 So now let’s move on to more of the details of how it spreads and the measurements of
    0:10:33 that spread. So first note is that generally the coronavirus has spread through air. They’re
    0:10:39 known as zoonotic in that they originate in animals and only sometimes leap to humans.
    0:10:43 And there’s been some speculation that this one seemed to originate in bats, but it’s
    0:10:48 usually indirect mechanisms. So in mayors, it went from bats to camels before going to
    0:10:52 humans. And a couple of papers have commented on the similarity of this new virus to bat
    0:10:58 DNA. Like one found that it’s 96% identical. Another journal of medical virology also
    0:11:02 observed similar components, but suggested snakes and many other people are skeptical
    0:11:06 of that. The long story short is no one really knows, despite having some genomic information
    0:11:07 around it.
    0:11:11 But it’s interesting to note that important epidemics come from animal sources and some
    0:11:15 speculation about the reason for that is that the viruses have time to evolve in their animal
    0:11:19 hosts and they’re evolving away from what human hosts have seen before and what their
    0:11:21 immune system has been able to recognize before.
    0:11:27 So then let’s talk about the spread. A lot of the articles are talking about R0 or R0.
    0:11:28 What does it measure?
    0:11:33 So R0 is essentially the number of people that you would expect to get infected from
    0:11:34 any single case of infection.
    0:11:37 So if the R0 is say five, what does that mean?
    0:11:41 That means that you should expect that on average, five people will get sick from one
    0:11:45 single person that they come into contact with. So for every person that has the disease,
    0:11:47 five additional people get the disease.
    0:11:52 And interestingly, these are reported as ranges. So like measles has an R0 of 12 to 18.
    0:11:57 Yeah. So measles is super infectious. It’s known as sort of the highest or one of the
    0:12:01 highest infectiousness variables, which is why it was so important to have vaccines and
    0:12:03 herd immunity for measles specifically.
    0:12:08 And the reason that it’s reported as ranges is because they depend on the particular population
    0:12:10 and the particular moment in time.
    0:12:15 So then let’s just talk about some of the facts of the spread. So the 29 exported cases reported
    0:12:21 by the World Health Organization, 26 had a travel history from Wuhan city in China.
    0:12:24 And then for two of the three cases that were identified in countries outside of China,
    0:12:29 one in Australia had direct contact with the confirmed case from Wuhan while in China.
    0:12:33 And one in Vietnam had no travel history, but was in contact with the confirmed case.
    0:12:35 His father had a travel history to Wuhan.
    0:12:39 So what we do know is that human to human transmission is occurring. The preliminary
    0:12:42 are not estimate that was presented at the International Health Regulations Emergency
    0:12:49 Committee was a range of 1.4 to 2.5, which relatively to the measles example is not as
    0:12:54 crazy bad. SARS had an R not between two to five. So that kind of puts that those numbers
    0:12:55 in perspective.
    0:12:59 It might be a little premature to set these numbers just because the number of cases is
    0:13:04 still been relatively low and they haven’t had time to play themselves out. So we don’t
    0:13:08 know if there’s many, many cases out there who have not presented symptoms and therefore
    0:13:12 we don’t have clear stats on those people.
    0:13:17 The big question here is how bad is this epidemic? That’s the question with every epidemic. And
    0:13:20 it’s actually so much more complicated than that because there’s a number of different
    0:13:24 variables that go into determining how bad something is going to be. It’s very tempting
    0:13:29 to put sort of a single number on how bad on a scale of one to 10, for example, but it
    0:13:33 doesn’t really take into account all of the nuance in each particular epidemic.
    0:13:38 So our not is calculated from the data is actually an aggregate measure. There’s a lot
    0:13:41 of different variables that go into our not. So to break them all down into their individual
    0:13:44 components and then we can build them back up into our not.
    0:13:48 There’s a lot of variables that are going to matter here. One is how well does the virus
    0:13:53 transmit itself? So if it’s airborne, it’s able to multiply or transmit itself substantially
    0:13:54 more easily.
    0:13:59 Right. Versus like exchanging bodily fluids and which requires a lot of specific contact.
    0:14:03 Exactly. Another piece is how is it actually getting into the cells? Is it good at infecting
    0:14:09 cells? Is it good at its job essentially? Another question is what is the population that it’s
    0:14:15 occurring inside of? Is that population moving a lot? Are people coming into very close contact
    0:14:20 with each other? So that’s also going to factor in particularly interesting feature of this
    0:14:24 is that it happened during Chinese New Year, which is a period of time when a lot of people
    0:14:26 in China travel.
    0:14:29 So what I think is really interesting to this and having worked at the Gates Foundation and
    0:14:35 seen how we think about epidemics on a global scale is that there’s different, there’s two
    0:14:39 orthogonal ways to think about an epidemic, which is how much does it spread and then
    0:14:41 how bad is it once you get it.
    0:14:44 And you’re saying it’s orthogonal or contradictory or why?
    0:14:49 So there’s a notion of case fatality, which is for each infection with what likelihood
    0:14:53 will the person die from that infection or have like very serious complications. And that’s
    0:14:57 actually completely orthogonal to all of the other variables that we talked about before.
    0:15:03 One is that if the virus is actually not that deadly or if it expresses itself in a person
    0:15:07 after a substantial incubation sign, it might end up creating a bigger epidemic because
    0:15:13 that additional time will allow the patient to infect additional individuals. The are
    0:15:19 not for that particular virus might be substantially higher, even though its fatality rate is lower.
    0:15:23 So it’s an interesting paradox that you could actually have a virus that is less bad once
    0:15:26 you get it, but is more bad on the population scale.
    0:15:30 So you have to define the metric by which you’re saying whether or not an epidemic is
    0:15:34 bad. Is it the number of people who die? Is it the number of people who are infected?
    0:15:38 Is it the extent of the spread geographically? There’s a lot of different ways to think about
    0:15:40 how bad an epidemic is.
    0:15:44 Now let’s just talk about treatments and concrete things that are happening right now.
    0:15:48 So just to quickly summarize what’s happening. The CDC is conducting entry skinnings at five
    0:15:55 major airports Atlanta, Chicago, Los Angeles, LAX, New York City, JFK and San Francisco.
    0:15:58 Doctors are treating symptoms. There’s no vaccine yet. The CDC has developed a real-time
    0:16:06 reverse transcription polymerase chain reaction or RRT-PCR test that can diagnose this virus
    0:16:08 in respiratory and serum samples.
    0:16:15 So what that is is basically a way of seeing if the nucleic acids, if the patient sample
    0:16:19 contains the same sequence as the sequence that we know to be involved with the virus
    0:16:23 that we know as a part of the virus. So you don’t have to sequence every single patient.
    0:16:28 Okay, and then on January 24th, just a few days ago, the CDC publicly posted the assay
    0:16:32 protocol for this test and the quote they said, “Currently testing for this virus must
    0:16:36 take place at the CDC, but in the coming days and weeks, they will share these tests with
    0:16:40 domestic and international partners. And they’re also growing the virus and cell culture, which
    0:16:44 is necessary for further studies, including for additional characterization.”
    0:16:49 So concretely now from a practical technology point of view, because obviously this is the
    0:16:53 serious crisis. There’s a lot to be done and a lot of different players. Where do you sort
    0:16:56 of seeing some of the things that might happen that where tech can help?
    0:17:01 What’s really interesting about this moment is that because we have this increase in genomic
    0:17:08 medicine, just this past weekend, the Coalition for Epidemic Preparedness Innovations, CEPI,
    0:17:13 gave out grants to three different pharmaceutical companies of a total of $12.5 million, and
    0:17:17 they’re currently engaged in a race. These companies are targeting dates for releasing
    0:17:22 their vaccine of between four to 16 weeks from now, which is just totally unheard of.
    0:17:27 For a company to spin up a vaccine for the SARS epidemic in 2003 would have taken months
    0:17:32 to years for them to develop the new drug and actually get it approved. In this case,
    0:17:36 two of these companies made these types of vaccines for other sequences. They’re able
    0:17:40 to take what they’ve already built in-house for their other programs, and they can just
    0:17:44 very quickly adapt it to this particular virus. All they have to do is create a drop-in replacement
    0:17:49 of the sequence that they’ve already worked on with the sequence of this new coronavirus.
    0:17:55 Is it fair to say that it’s not dissimilar to engineering in terms of semiconductor and
    0:17:58 manufacturing lines? When you say drop-in sequence, does that mean that it’s basically
    0:18:03 a matter of using existing scaling methods and you’re just changing the actual code,
    0:18:04 quite literally the biological code?
    0:18:09 I think that’s actually a really good way of describing it. It’s changing the code,
    0:18:12 but you already have the manufacturing line set up. You already know exactly how you’re
    0:18:17 going to make this thing. There may be differences, but they will be minimal compared to the differences
    0:18:20 that would have existed with a completely different medicine.
    0:18:22 Having to bespoke or custom-make it yourself.
    0:18:23 Yeah, exactly.
    0:18:28 Bottom-line it for me, Judy. How should we think about this news about the coronavirus
    0:18:35 still developing? Just to be very clear. Specifically, this is for NCOV 2019. We’ve
    0:18:39 covered the high level of what we know and what we don’t know. What would your bottom-line
    0:18:42 be from the perspective of a bioengineer?
    0:18:46 The bottom-line is that we really need to think about how we are interacting with people,
    0:18:51 how we’re traveling, and how we are protecting ourselves from the virus. From my perspective
    0:18:57 as a bioengineer, we’ve been talking about how sequencing and synthesis of DNA is becoming
    0:19:02 faster and cheaper every single day. This is an example of that in action. This is not
    0:19:06 something that would have been possible even a couple of years ago. I think that what we’re
    0:19:10 seeing is the beginning of how quickly and how efficiently we’re going to be able to
    0:19:16 get to vaccines in the future as we continue to decrease the cost of sequencing and synthesis.
    0:19:20 This is a really interesting time because we’re able to figure out the diagnostics piece,
    0:19:25 the vaccine piece, and the treatment piece. It’s still in progress, but we have a huge
    0:19:26 head start.
    0:19:33 Thank you, Judy. For those of you who would like more information, please visit www.cdc.gov/coronavirus.
    0:19:38 I’ve also included the link sources for this episode in the show notes, which you can find
    0:19:44 at a6nc.com/16minutes. As a reminder, if you haven’t already subscribed to this separate
    0:19:48 show in your podcast feed, please do so now and thank you for listening.

    This episode of 16 Minutes on the news from a16z is all about the recent coronavirus outbreak — or rather, a new type of coronavirus called 2019-nCoV for 2019 novel coronavirus. Since it’s an ongoing and fast-developing news cycle, we take a quick snapshot for where we are, what we know, and what we don’t know, and discuss the vantage point of where tech comes in. Topics covered include:

    • definition of a virus, categories of coronaviruses
    • origins and spread
    • how this stacks up so far against SARS and MERS
    • speed of sequencing, implications of genomic info
    • speed of information sharing
    • R0 (“r-naught”/”nought”) and what it measures
    • different ways to think about how bad a given epidemic is
    • current moves and treatments

    Our a16z guest is Judy Savitskaya on the bio team, in conversation with Sonal Chokshi.

    Link sources or background readings for this episode:

    Other background readings / pieces mentioned in this episode: 

    • “Scientists are moving at record speed to create new coronavirus vaccines–but they may come too late”, Jon Cohen, Science (AAAS), January 27
    • “Clinical features of patients infected with 2019 novel coronavirus in Wuhan, China”, The Lancet, January 24
    • “Discovery of a novel coronavirus associated with the recent pneumonia outbreak in humans and its potential bat origin”, bioRxiv, January 2 *note – preprint, NOT peer reviewed*
    • “The deceptively simple number sparking coronavirus fears”, Ed Yong, The Atlantic, January 28 *this appeared AFTER this episode was recorded, so sharing here as additional reading only*

    image: CDC

  • David Chalmers: The Hard Problem of Consciousness

    David Chalmers is a philosopher and cognitive scientist specializing in philosophy of mind, philosophy of language, and consciousness. He is perhaps best known for formulating the hard problem of consciousness which could be stated as “why does the feeling which accompanies awareness of sensory information exist at all?”

    This conversation is part of the Artificial Intelligence podcast. If you would like to get more information about this podcast go to https://lexfridman.com/ai or connect with @lexfridman on Twitter, LinkedIn, Facebook, Medium, or YouTube where you can watch the video versions of these conversations. If you enjoy the podcast, please rate it 5 stars on Apple Podcasts, follow on Spotify, or support it on Patreon.

    This episode is presented by Cash App. Download it (App Store, Google Play), use code “LexPodcast”. 

    Here’s the outline of the episode. On some podcast players you should be able to click the timestamp to jump to that time.

    00:00 – Introduction
    02:23 – Nature of reality: Are we living in a simulation?
    19:19 – Consciousness in virtual reality
    27:46 – Music-color synesthesia
    31:40 – What is consciousness?
    51:25 – Consciousness and the meaning of life
    57:33 – Philosophical zombies
    1:01:38 – Creating the illusion of consciousness
    1:07:03 – Conversation with a clone
    1:11:35 – Free will
    1:16:35 – Meta-problem of consciousness
    1:18:40 – Is reality an illusion?
    1:20:53 – Descartes’ evil demon
    1:23:20 – Does AGI need conscioussness?
    1:33:47 – Exciting future
    1:35:32 – Immortality

  • #39 – Getting a Billion People Working From Home

    We interviewed the founder of Rev.com (they transcribe audio into text), to hear how he built this into a $206M (to be precise) business. We used them to transcribe the My First Million podcast episodes, and realized how badass of a service this was. Super simple concept – create a workforce (currently 50,000) that works remotely, transcribing audio from podcasts, conferences, meetings etc.. into text, for less than $1 per minute. Jason talks about freelancers making money in their pajamas, why they opened an office away from Silicon Valley, the impact of AI on remote work, working for free to show your worth, buying his domain for $400,000 and a clever way come up with and test a killer startup name. 

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  • Andrew Yang: Crazy Smart Asian and 2020 Presidential Hopeful

    Meet Andrew Yang, 2020 Democratic Presidential Candidate. He’s not a politician, he’s a parent, patriot, and entrepreneur. He’s known as “the internet’s favorite candidate” with super fans calling themselves The Yang Gang.

    Could Andrew Yang be the future President of the United States? In this episode of Guy Kawasaki’s Remarkable People podcast, Guy finds out where Andrew stands on some important issues. It’s never been more important to research our Presidential candidates and to vote.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • The Truth about 1000 True Fans + Pricing Our Attention

    AI transcript
    0:00:06 Hi, everyone. Welcome to the A6 and Zee podcast. I’m Sonal. Today’s episode was recorded at
    0:00:10 our most recent annual Innovation Summit in our pop-up podcast booth with me and Kevin
    0:00:15 Kelly, founding executive editor of Wired Magazine and author of several books.
    0:00:19 In this quick, literally hallway-style chat, I ask him about two of his big ideas, the
    0:00:24 notion of 1,000 true fans, which sometimes people misinterpret or miss the nuances of,
    0:00:29 and two, the idea of being able to sell our own attention versus our attention being sold
    0:00:33 for very little. And we try to connect the dots between these and other ideas, including
    0:00:38 some new, never-been-heard-before ones in between. The second idea was also covered in his most
    0:00:42 recent book, The Inevitable, which we did a podcast on with Chris Dixon, and his conversation
    0:00:46 with Mark at this summit is also available in this feed as well.
    0:00:47 Welcome, Kevin.
    0:00:50 It’s a real delight to be here. Thanks for having me.
    0:00:54 I think of you as one of the original thinkers of the future. We’re just coming off of summit.
    0:00:59 One of the big themes was about the future of business models after advertising. This
    0:01:02 is a talk Connie gave last year, and then today she went further on that, like what
    0:01:07 happens when things become a super app. We had Kevin Chu from Forte talking about business
    0:01:12 models for crypto-economics and gaming. And then we had Jonah Peretti and Chris Dixon talking
    0:01:17 about the evolution of the web and how so much of the promise of the web in some ways
    0:01:21 came about, but in other ways didn’t because of the sort of albatross around our neck of
    0:01:27 advertising as a business model. So one idea I remember you talking about in your book
    0:01:30 that just blew me out of the water. It was so interesting, like it was a Kevin Kelly
    0:01:36 signature idea. Is this idea that you can actually, in the future, we may be able to
    0:01:42 quote, reverse our attention economy? You should actually explain this idea.
    0:01:51 So the idea is, in some ways, disimmediating attention. So advertising model is, let’s
    0:01:58 say I am a company that I’m selling a widget. And I want people to know about the widget.
    0:02:05 I want attention to the widget. So the normal way is I will hire advertising agencies. I
    0:02:13 will make ads that will go out and people will see the ad. So I’m paying an advertising
    0:02:18 company and they’re going to make an ad that will then take that attention from the consumer.
    0:02:26 But you could actually short-circuit that rather than having a two-step. What if I paid
    0:02:33 the audience directly for their attention? Exactly. And so let’s say I send a call out
    0:02:40 and say I will pay you 25 cents to watch this ad. So you’re getting paid for your attention,
    0:02:45 to give your attention to an ad. And it’s not just ad, it could even be something like
    0:02:54 email. And so you could set up something saying I’ll charge 25 cents to read your email.
    0:03:02 So you have to pay me for my attention. And so if it’s true that attention is the only
    0:03:09 scarcity that we have in this world of abundance, how come you and I are giving our attention
    0:03:13 away for free? I completely agree, which is why I’m so glad we’re finally talking about
    0:03:17 this. So a couple of quick things. On the example you just gave about email, that’s
    0:03:22 a great example that’s commonly cited for a way that we can fight the spam problem,
    0:03:27 especially when you think about combining with crypto and blockchain economies where
    0:03:31 you can actually do micro payments in a scalable way because right now it’s actually very cost-prohibitive
    0:03:38 to charge someone 25 cents to read their email. And then if someone is a spammer, it’s pretty
    0:03:41 unlikely that they’re going to do a spray and pray method to try to get your attention
    0:03:46 or even a spearfisher, whoever, all the bad economic models of the web get broken to your
    0:03:51 point with this perfect example of email because the bad actors are not incented to pay for
    0:03:54 your attention. But I want to really dig a little deeper because your idea is a lot
    0:03:59 more nuanced and I really want to pause the profound implications of what you’re saying.
    0:04:05 So you’re putting the power back into the consumer. The power of the attention is with us who
    0:04:10 have it. We’re surrendering it. We’re giving away for free when we should really be charging.
    0:04:14 We want to have a technology that reverses that. So the power is back with us. And there’s
    0:04:18 a second aspect of that. Oh, good. This is what I want to hear.
    0:04:25 Which is that in media and publications, in that world, the publication, the magazine,
    0:04:33 the newspaper, whatever that portal is, they don’t really have choice about what advertisements
    0:04:43 they run. That is something that’s decided by the advertiser. But what if anybody could
    0:04:49 run an ad and you would get the benefits of that ad if people clicked on it, if people
    0:04:55 watched it. So what you have is you have an outsourced, crowd, decentralized version of
    0:05:03 an ad network where anybody is making an ad and anybody can run the ad. And you have
    0:05:07 the money flowing through the system, again, using crypto to kind of keep or blockchain
    0:05:13 and keep track of things. But what that would mean is that you would have very, very creative
    0:05:20 people making ads that worked and the sponsors have to pay up when people actually watch
    0:05:28 them. And so what I’m trying to do is to imagine a decentralized advertising system that put
    0:05:38 power back into the audience, but would require something like crypto or blockchain to maintain
    0:05:42 the integrity and to have that financing. The provenance, economics, the alignment of
    0:05:46 incentives, all the things, all the features. Sending the credit money through as it follows
    0:05:51 these different things. So that’s a possibility that we haven’t really thought about before.
    0:05:55 I love it. But less people think this is so far off because you repost this idea in your
    0:05:59 book The Inevitable, which is about the future. And who knows if that’s five years, 10 years,
    0:06:03 20 years, 100 years. Less people think that’s so far off. Let me give a concrete example
    0:06:10 today. So TikTok, basically what people are already doing in a not necessarily decentralized,
    0:06:15 but certainly a bottom up manner. The centralized platform is TikTok. They are essentially making
    0:06:20 ads. And these are short viral clips where they are promoting some idea, a product. Because
    0:06:23 if you think about an ad, it’s simply an ad for anything, whether it’s a product, an
    0:06:28 idea, whatever. They’re short, they go viral. And the reason they go viral is unlike on
    0:06:33 YouTube where the algorithm is very optimized for people who are mature creators, have an
    0:06:38 established track record, et cetera. Because it’s all purely AI based, it’s not basing
    0:06:44 things on specified intent, but learned intent. It can let anybody, any creator have a clip
    0:06:48 go viral, even if they don’t have a huge following. And that’s hugely powerful. So it’s really
    0:06:52 fascinating is what you’re basically describing is kind of already happening with TikTok.
    0:06:56 And now I just need to put the economic of getting those creators paid. Because the other
    0:07:00 thing that I think is super interesting about this is that when you have new models, business
    0:07:05 models, it then in turn, this is when you and I both care about changes of creator economy
    0:07:10 that feeds it. Not only unlocking creators who maybe didn’t come out before in the current
    0:07:14 model, but more importantly, you don’t even have to get that big of a scale in order to
    0:07:20 be successful. It actually ties to your original true idea of 1000 true fans. But that part
    0:07:24 of your idea that people don’t talk about as much, they don’t get past 1000 true fans
    0:07:29 is that not only do you get the 1000 true fans, but you get the nodes next to them. So I’d
    0:07:33 love for you to explain that. And then maybe we can connect the dots between this attention
    0:07:36 economy back to 1000 true fans.
    0:07:42 Just to summarize the 1000 true fans theory very, very quickly, which is that in the world
    0:07:46 in which you have direct contact with your audience, you’re and when you’re not going
    0:07:52 through the intermediate of a publisher, the studio, a record label, but you actually
    0:08:00 have your truth, you have your fans, you’re getting the money directly from that if you
    0:08:04 could get a certain amount of money from them directly every year, that the number that you
    0:08:10 would need to make a living is in the neighborhood of 1000s. So 1000 true fans, if you could
    0:08:16 get $100 each from one of you for each of your fans for a year, then that’s $100,000.
    0:08:22 So then that’s what I would call a true fan, someone who’s going to buy whatever you make,
    0:08:26 you know, the hardcover, the softcover, the singles, the box set, they’re going to travel
    0:08:32 200 miles to see you. That’s your true fan. But that’s just your true fans. And your true
    0:08:38 fans become basically marketers for this other concentric circle around them, which is kind
    0:08:42 of the casual fan. And so it’s your true fans who actually are doing the hard work
    0:08:50 of publicizing and promoting you to this other larger, even larger one. So you get the income,
    0:08:55 not just of your true fans, but you get the larger income of that concentric circle that’s
    0:08:56 right next to it.
    0:09:00 Central fans around you. And the other aspect of 1000 true fans is that in a world of a
    0:09:05 billion, now that we are global and we have a global system, even if there’s only one
    0:09:10 in a million people who are interested in your idea, you still have a thousand potential
    0:09:16 people, you just have to find them. So there’s almost any idea you can come up with, anything
    0:09:22 that you can imagine can probably find a thousand people on the planet to be true fans
    0:09:29 of it. And so that process of finding your true fans is really the process that we want
    0:09:33 to use and we want to have tools that enable us to do that easier and easier.
    0:09:36 You wrote about 1000 true fans in what year was it again?
    0:09:41 Gee, it was right before Kickstarter, it was probably like, I don’t know, 2007 or something.
    0:09:45 It was very prescient as always. So it was very early. Then Chris Anderson, our mutual
    0:09:50 friend wrote the long tail around either before or after them, forgetting when he wrote that,
    0:09:51 2006.
    0:09:53 I think he wrote before.
    0:09:56 And the idea of the long tail is that the internet lets you find these niche communities.
    0:09:59 So that goes to the discovery aspect and you can actually create communities around niches.
    0:10:04 Then you wrote 1000 true fans and now today we’re talking about this idea of monetizing
    0:10:08 and reversing the attention economy. What I’m hearing you say when we connect all those
    0:10:14 dots is that we now finally have a business model for those 1000 true fans to monetize
    0:10:18 because what readers are essentially doing, if you imagine a world where the reader is
    0:10:24 at the center of a future media web, where there’s a million publications like this and
    0:10:30 whatever form, podcast, newsletter, blog posts, doesn’t matter, you know, decks, whatever.
    0:10:37 We now have a way and add crypto in for an economic internet that empowers creators of
    0:10:43 all kinds to now empower readers to monetize their attention and essentially curate their
    0:10:49 custom personalized, perfectly curated dream holy grail paper of their choice, but I’d
    0:10:52 be printed on demand by selling their attention.
    0:10:57 I even have another idea that I think was patentable. Patents don’t give you much. So I decided
    0:11:02 to publish it instead of patenting it and it was called, I’ll pay you to read my book.
    0:11:04 Tell me more about this. I’ve never heard this.
    0:11:09 So the problem with books these days is I don’t care about selling books. I want people
    0:11:15 to read my books and it’s so, attention is so, so scarce that I said, oh, look, I’ll
    0:11:19 pay you to read my book and I’m going to make money doing it.
    0:11:20 How?
    0:11:29 So it’s an ebook and what it is, is I’ll sell the book for let’s say $4 and then I will
    0:11:35 pay you $5 if you finish reading the book and we can tell, Amazon can tell whether you’ve
    0:11:36 read the whole book or not.
    0:11:38 Right, they already have that data.
    0:11:42 And so most people probably won’t finish it. And so I think the total amount that they
    0:11:46 would make would exceed the amount that I have to pay out. So there’d probably be fewer
    0:11:49 people who are going to finish it.
    0:11:50 Interesting.
    0:11:53 I could, I could adjust those numbers. But I would sell it for very little and I would
    0:11:57 pay you to actually finish reading it. So the idea is I’m paying for your attention.
    0:12:01 Yes, you are. The completeness of the attention is what I love is that you’re not saying it’s
    0:12:07 an either or a binary yes, no, it’s actually a degree. What I love about this is a very
    0:12:13 much fits into a world we’re entering now where there is no discreet beginning and end.
    0:12:16 Like Doug Roushkoff and I talked about narrative collapse, you know, like in one of Op-Ed’s
    0:12:20 I did it for me at Wired in this world of Game of Thrones binge watching the everlasting
    0:12:27 story gaming economies, gaming narratives. We just talked today about how gaming is bigger
    0:12:32 than music and entertainment combined huge economies. And those narratives are endless
    0:12:33 narratives.
    0:12:38 So what I love about what you’re saying is essentially it’s a way to optimize for the
    0:12:44 few rare completers while also making money off the people who are dipping in and out
    0:12:47 and not going to complete the thing. So it puts it on a degree and kind of a continuum.
    0:12:52 But the second thing that I love about it is that if you, this is a crazy counterintuitive
    0:12:56 part of this, if your idea and your book is so damn good that people are going to read
    0:13:00 the entire thing, you’re actually going to pay them a lot more because you’re putting
    0:13:04 them a dollar extra to make this happen. And so tell me about that the flip side of it.
    0:13:07 Does it actually make creators not want to, because one thing that Connie’s talked about
    0:13:12 in China is that there’s actually apps that let people readers weigh in on books as they’re
    0:13:16 being created. And that then in turn changes a narrative or how many chapters. This reminds
    0:13:19 me the Charles Dickinson day of like paying my word.
    0:13:24 So the reality is that very few people make real money from books. I don’t make my living
    0:13:28 from books. I make my living from giving talks about the book.
    0:13:33 So the book is like a vehicle for that and that’s true for more and more people. The
    0:13:38 actual book itself is just a part of this network. And so you can still lose money on
    0:13:43 a book and many authors do and still make overall. It’s particularly important when
    0:13:48 you are talking about ideas. Maybe this doesn’t work if you’re just writing novels, but if
    0:13:49 you’re trying to get ideas out.
    0:13:51 This is what we both care about more than anything.
    0:13:57 Then again, the battle for attention is so great that I am willing to pay you for your
    0:13:58 attention.
    0:13:59 Yes.
    0:14:03 And by the way, one thing I also bet attention is I did these calculations of the total amount
    0:14:10 of attention that are given to different media and I found out that on average, we surrender
    0:14:13 our attention for about $3 an hour.
    0:14:15 Wow. That’s so cheap.
    0:14:16 That’s ridiculous.
    0:14:20 So look at the total amount of time that you spend reading a book and how much you can
    0:14:25 charge. How much you pay for the book, for a movie, for whatever it is. And it comes out
    0:14:31 to very, very low pay that we are accepting for our attention.
    0:14:32 It’s insane.
    0:14:39 It’s just that we value our attention at. And so, and when TV, TV is, if you take all
    0:14:43 the amount of hours that people watch TV and the total amount of revenue TV, that’s what
    0:14:44 it’s come out to be.
    0:14:45 Yeah.
    0:14:49 It’s like we’re giving up our attention for such small wages. So we really want to be
    0:14:50 charging more.
    0:14:55 Well, what I love about this is it puts again people at the center. And what I love about
    0:14:59 what you’re saying is this is a way to be optimistic about the future that readers and
    0:15:05 creators can be empowered by putting better models in place that align incentives that
    0:15:10 remove adverse selection and bad alignment of incentives that we can actually embrace
    0:15:11 a better future.
    0:15:12 Right, right.
    0:15:14 So thank you for joining this episode of the A-60 podcast.
    0:15:18 Well, yeah. And if we were really doing things, we would be paying you listener right now.
    0:15:19 The listener.
    0:15:20 Yes.
    0:15:22 That’s fantastic listeners. We need to be paying you. Thank you so much for listening.
    0:15:26 Kevin, thank you so much for joining the A-60 podcast live from the Andreessen Horowitz
    0:15:29 annual innovation summit. The future is inevitable.
    0:15:30 Great.
    0:15:30 Good.
    0:15:33 (audience laughing)

    The idea of “1000 true fans” — first proposed by Kevin Kelly in 2008 and later updated for Tools of Titans — argued that to be a successful creator, you don’t need millions of customers or clients, but need only thousands of true fans. Such a true, diehard fan “will buy anything you produce”, and as such, creators can make a living from them as long as they: (1) create enough each year to earn profit from each fan, plus it’s easier and better to give existing fans more; (2) have a direct relationship with those fans, which the internet (and long tail) now make possible.

    But patronage models have been around forever; what’s new there? How has the web evolved; and how are media, and audiences/voices finding and subscribing to each other changing as a result? If the 1000-true-fans concept is also more broadly “useful to anyone making things, or making things happen” — then what nuances do people often miss about it? For instance: That there are also regular fans in the next concentric circle around true fans, and that the most obscure node is only one click away from the most popular node.

    Finally — when you combine this big idea with another idea Kelly proposed in his most recent book The Inevitable (covered previously on this episode) on inverting attention economies so audiences monetize their attention vs. the other way around, how do we connect the dots between them and some novel thought experiments? In this hallway-style episode of the a16z Podcast, which Sonal Chokshi recorded with Kevin in our pop-up podcast booth at our most recent a16z Summit, we discuss all this and more. Because on average, we all currently surrender our attention (whether to TV, books, or whatever) for about $3 an hour. Whoa?!

     

    image: whatleydude/Flickr