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  • a16z Podcast: The Biology of Pain

    AI transcript
    0:00:03 – Hi, and welcome to the A16Z podcast.
    0:00:04 I’m Hannah.
    0:00:07 In this episode, we talk all about the biology of pain
    0:00:09 with Clifford Wolfe, professor of neurobiology
    0:00:10 at Harvard Medical School,
    0:00:13 who has dedicated his career to the subject.
    0:00:15 The conversation covers everything you ever wondered
    0:00:17 about the nature of pain, from why we even feel it,
    0:00:20 and what the biological purpose of pain is,
    0:00:22 to whether or not all pain is the same,
    0:00:25 or if some kinds of pain function differently,
    0:00:27 feel different, have different purposes,
    0:00:30 or even if some people feel pain differently from others.
    0:00:33 Wolfe describes the four different broad types
    0:00:36 of pain we experience, what the purpose of each one is,
    0:00:38 what it means now that we can phenotype
    0:00:41 different kinds of pain and begin to understand them
    0:00:43 as distinct and different from each other,
    0:00:46 and how technology is enabling this new, deeper,
    0:00:48 and much more complex understanding
    0:00:50 of the nature of pain.
    0:00:52 We also talk about what the biological link
    0:00:54 between pain and addiction really is,
    0:00:56 plus the one thing you might do
    0:01:00 that we know makes your experience of pain worse.
    0:01:01 You’ve been working on the subject of pain
    0:01:03 for your entire career.
    0:01:04 What drew you to that subject to begin with?
    0:01:07 What was it that first sparked that initial interest for you
    0:01:09 and where you began investigating?
    0:01:11 – When I was a medical student,
    0:01:15 I was on the surgical ward and at that time,
    0:01:18 there was minimal treatment for postoperative pain,
    0:01:21 so I came into the ward and there were a group of patients
    0:01:24 who had major surgery,
    0:01:28 and all of them were in severe discomfort,
    0:01:31 and I said to the attending surgeon,
    0:01:31 “What are you doing?
    0:01:33 “Why aren’t you treating them with pain?”
    0:01:35 He looked at me as if I was crazy,
    0:01:36 and he said, “They’ve just had surgery.
    0:01:38 “What do you expect? They’re in pain.”
    0:01:41 – Even the idea of treating the pain was not–
    0:01:42 – Absolutely, I was just thought,
    0:01:43 “You have surgery, you have pain,”
    0:01:45 and then you put up with it until the pain goes,
    0:01:48 and I just thought to myself,
    0:01:49 “That doesn’t sound right.”
    0:01:51 At that time, there was very little understanding
    0:01:53 of the mechanisms of pain,
    0:01:56 and indeed, very few treatment options.
    0:02:00 Now, as we have much greater understanding,
    0:02:02 but unfortunately, the treatment options
    0:02:03 haven’t really expanded,
    0:02:08 and they are also accompanied by undesired effects,
    0:02:10 particularly in the case of the opioids.
    0:02:12 – So let’s talk a little bit about
    0:02:14 what the understanding looked like then,
    0:02:16 and what it’s beginning to look like now.
    0:02:17 So what was our understanding
    0:02:19 of the mechanism of pain back then
    0:02:20 when we just sort of assumed,
    0:02:22 “Okay, you have surgery, you’re in pain?”
    0:02:25 – At that time, I just thought that all pain is similar,
    0:02:27 that you either have no pain or you have pain,
    0:02:31 and if you have pain, it’s an unpleasant sensation.
    0:02:34 The closest analogy would be like flicking a switch
    0:02:38 that switched on the pain sensation in your brain.
    0:02:39 – So we thought it was that simple.
    0:02:41 – We thought there was a peripheral trigger
    0:02:43 which could be mild, like a pinprick,
    0:02:45 or touching something too hard or too cold,
    0:02:50 or larger in the sense of major trauma or post-surgical.
    0:02:53 There was something that was activating that,
    0:02:57 the pain switch, and that all the triggers of pain
    0:02:59 acted on a single system in a single way,
    0:03:02 and therefore pain really was not present,
    0:03:04 or mild, moderate, or severe.
    0:03:08 And that was the full range of the understanding of pain.
    0:03:09 – Describe a little bit what the thought was
    0:03:10 around that system.
    0:03:12 Like how would that system be activated,
    0:03:15 or what was our understanding of that system?
    0:03:17 – Well, it certainly was appreciated
    0:03:19 that pain has two facets.
    0:03:24 One, it is an essential early warning device.
    0:03:27 It tells us of danger in the environment.
    0:03:30 And without it, there’s a high risk
    0:03:31 that we may injure ourselves.
    0:03:34 So you need this alarm system, if you like.
    0:03:35 – And in the case of surgery,
    0:03:38 that alarm system is going because you’re vulnerable,
    0:03:39 you’re exposed, you’re healing.
    0:03:42 – The alarm system is activated by the surgeon’s damage
    0:03:45 that is created in the patient.
    0:03:48 And then the alarm system continues
    0:03:51 until that tissue injury is repaired.
    0:03:53 But what is happening in a patient
    0:03:55 who has persistent pain for years and years and years?
    0:03:59 Why is that pain alarm activated continuously?
    0:04:01 And there really was no explanation at the time.
    0:04:04 – So that’s where you began your research?
    0:04:05 – Exactly.
    0:04:07 And at that time, if you had mild pain,
    0:04:09 then you took a non-steroidal anti-inflammatory drug
    0:04:12 like Tylenol or Advil.
    0:04:14 If you had more severe pain,
    0:04:17 you added a weak opioid to your NSAID.
    0:04:19 And if you had severe pain,
    0:04:22 then that’s the point at which you’d give a stronger opioid.
    0:04:26 And the World Health Organization had an analgesic ladder
    0:04:29 that it literally was that mild, moderate, severe pain
    0:04:31 increasing the strength of the analgesic.
    0:04:33 And again, in keeping with this notion
    0:04:35 that pain was a unitary system activated
    0:04:38 by different triggers of different intensity.
    0:04:39 – It’s so simple.
    0:04:42 It makes me think of the signs in the nurse’s doctor’s office
    0:04:43 with the smiling faces.
    0:04:45 Like even that is a whole order of magnitude
    0:04:47 above in terms of understanding.
    0:04:51 – Unfortunately, the reality is those smiling faces
    0:04:55 would not be smiling if they saw how complicated pain was.
    0:04:59 The notion that there’s a simple switch is just incorrect.
    0:05:02 The notion that pain can be defined by its severity
    0:05:05 as mild, moderate, or severe is incorrect.
    0:05:07 And the notion that the treatment should be based on that
    0:05:09 is also incorrect.
    0:05:11 – What is it that has shifted in our understanding
    0:05:14 of the biology of how much more complex it is?
    0:05:17 – Pain as an early warning device,
    0:05:20 kind of radar for danger, if you like,
    0:05:23 is completely different from the pain that occurs
    0:05:26 in the setting of a patient who has persistent pain.
    0:05:28 – The quality of the pain?
    0:05:30 – No, that was the confusing element.
    0:05:32 We use the same word pain to describe both
    0:05:35 and therefore physicians and patients felt
    0:05:36 this is the same phenomenon.
    0:05:39 But in fact, the pain that we experience
    0:05:43 does not reflect what is initiating and sustaining the pain.
    0:05:47 In the case of pain as a protective mechanism,
    0:05:49 you need just an intense stimulus,
    0:05:52 one of sufficient intensity
    0:05:55 that potentially can damage our tissues.
    0:05:57 And we have this very elaborate system
    0:06:00 that has been designed to detect that danger.
    0:06:03 So we have specialized sensory neurons
    0:06:06 that are activated only by intense stimuli.
    0:06:08 And when they reach that threshold,
    0:06:11 which is just below the point at which damage can occur,
    0:06:15 we feel a pin prick or the point at which something
    0:06:19 that is too warm and it has the risk of burning us.
    0:06:21 – And is that threshold the same for everyone
    0:06:22 or different for everyone?
    0:06:26 – It’s surprisingly similar that if you measure it
    0:06:31 and in a situation where you remove all the emotional
    0:06:35 aspects of pain, the threshold at which someone feels
    0:06:38 something has been warm and then hotter.
    0:06:40 And then when it switches to actually painful,
    0:06:45 is it 42 degrees with a surprisingly small variation?
    0:06:46 – That is surprising.
    0:06:50 So the idea of being more pain tolerant
    0:06:54 because of your accumulated experiences or sensitivities,
    0:06:55 is that not…
    0:06:57 – That is true, but that is not for that kind of pain.
    0:07:01 If you’re drinking your coffee and it’s too hot
    0:07:02 and it burns your tongue,
    0:07:04 you will stop drinking it immediately.
    0:07:05 You weren’t even aware of it.
    0:07:08 We’ve all learned to take a little sip
    0:07:11 and maybe not even put the coffee in our mouth.
    0:07:13 So we’ve been trained by our experience.
    0:07:15 We try and avoid that pain.
    0:07:17 For that protective pain to work,
    0:07:19 the pain has to be unpleasant.
    0:07:21 And in order for it to work,
    0:07:22 you can’t say, I’ll deal with it later.
    0:07:25 You’ve got to deal with it immediately.
    0:07:28 So it demands our attention and it’s intense
    0:07:30 and it’s unpleasant.
    0:07:32 And in that sense, it is that analogy of a switch.
    0:07:35 You have switched on something that focus your attention.
    0:07:36 I have to do something.
    0:07:39 I have to avoid this situation immediately.
    0:07:41 We’re talking a matter of seconds.
    0:07:42 – It’s actually incredibly effective
    0:07:45 when you think about it like that, a very effective tool.
    0:07:46 – The protective mechanism of pain
    0:07:49 requires an intense stimulus to activate it,
    0:07:50 a noxious stimulus.
    0:07:53 And we actually call this nociceptive pain,
    0:07:56 which is the pain that is initiated by a noxious stimuli.
    0:07:58 Now, the big difference
    0:08:00 coming back to our post-surgical pain,
    0:08:03 we now no longer dealing with protection from injury
    0:08:04 because the injuries occurred.
    0:08:06 It could either occur dramatically
    0:08:08 if you’re involved in a motor vehicle accident
    0:08:10 or it could be because you have surgery.
    0:08:12 In both cases, there’s trauma to your tissue.
    0:08:15 So you no longer need a protective system
    0:08:18 to prevent tissue damage because you have tissue damage.
    0:08:20 So what happens there?
    0:08:23 And instead of protecting you from tissue damage,
    0:08:26 evolution has developed a system
    0:08:29 that helps the injury to heal.
    0:08:31 And how does it do that?
    0:08:34 It makes the injured part hypersensitive.
    0:08:37 If you think about an injury or an inflammation,
    0:08:40 just touching that wounded site will produce pain.
    0:08:43 So we’ve now got a complete shift.
    0:08:46 The pain is now activated by a stimulus
    0:08:48 that would normally be innocuous,
    0:08:51 a sensation that would normally just be light touch,
    0:08:53 or in the case of a bad sunburn,
    0:08:57 a shower that would normally be pleasantly warm
    0:08:58 is now burning hot,
    0:09:01 even though the temperature is not in the hot range.
    0:09:03 – So it’s not about the stimulus,
    0:09:04 it’s about the condition.
    0:09:05 – Absolutely.
    0:09:06 The nervous system has changed.
    0:09:08 It’s become hypersensitive,
    0:09:11 such that normally innocuous stimuli
    0:09:14 are now activating the pain system,
    0:09:17 and we have a tenderness, soreness,
    0:09:19 a heightened sense of pain.
    0:09:21 This is an adaptive thing.
    0:09:25 For example, after major abdominal surgery,
    0:09:27 if there were a way to completely eliminate the pain
    0:09:30 and you say, “Fine, I’ll go for a jog,”
    0:09:31 that would not be a good idea
    0:09:33 because you’ve got this wounded tissue,
    0:09:37 it needs time for the wound to heal, to repair itself.
    0:09:40 And the same with if you’ve got arthritis,
    0:09:42 where there’s damage to the joint,
    0:09:43 if you excessively use the joint,
    0:09:46 if you were pain-free, you would damage that joint.
    0:09:49 – It’s still essentially protective in nature.
    0:09:52 – It’s not protecting you from the external environment
    0:09:54 and potential danger to your tissue,
    0:09:59 it’s protecting the injured body part from further injury,
    0:10:01 allowing repair to occur.
    0:10:03 And so, finally, the pain that I thought
    0:10:05 I first wanted to cure, post-operative pain
    0:10:07 or post-traumatic pain,
    0:10:09 so you do want to try and reduce it
    0:10:10 to make people feel comfortable,
    0:10:12 but at the same time, if you eliminated,
    0:10:14 that would be a real problem.
    0:10:17 But that then leaves our patients
    0:10:19 who may not have any surgery,
    0:10:21 they have no tissue damage,
    0:10:24 and who have pain that just persists
    0:10:26 for years and years and years.
    0:10:28 One of the commonest causes of that
    0:10:30 is damage to the nervous system itself,
    0:10:32 and we call that neuropathic pain.
    0:10:36 And we now appreciate this is no longer telling us
    0:10:38 about the presence of noxious stimuli
    0:10:40 or the presence of an injured part,
    0:10:43 it is the malfunction of the nervous system itself,
    0:10:45 it is a disease of the nervous system,
    0:10:48 and it’s mechanistically quite different
    0:10:50 from either the two other kinds of pain.
    0:10:53 – So there’s three major categories of pain now.
    0:10:54 – And there’s one fourth one.
    0:10:55 – Oh, really?
    0:10:58 – And this is a group of patients
    0:11:02 who tend not exclusively, but tend to be women,
    0:11:04 there’s no noxious stimuli,
    0:11:06 there’s no tissue inflammation,
    0:11:08 there’s no damage to the nervous system,
    0:11:12 but they may have chronic widespread pain.
    0:11:15 And for a long time, this was labeled as psychosomatic,
    0:11:18 and there was almost a blame feature
    0:11:21 to that label to the patients.
    0:11:25 But now we realize they too have an abnormal nervous system.
    0:11:27 The reason they’re feeling pain
    0:11:30 is because it is if someone has switched up
    0:11:34 the volume control in their central nervous system,
    0:11:37 such that what would normally be a soft sound
    0:11:40 is now very loud and for them,
    0:11:43 a soft touch now produces pain.
    0:11:46 So this is a pathological functioning of the nervous system
    0:11:49 in the absence of damage to the nervous system.
    0:11:51 – Is it congenital in those cases?
    0:11:54 – Overall, for most clinical pain conditions,
    0:11:59 there is actually a very strong heritable component,
    0:12:03 something like 50% of the risk of developing pain
    0:12:04 is heritable.
    0:12:05 We know that from twin studies.
    0:12:08 So if you look at identical twins,
    0:12:12 if one of the twins has clinical pain,
    0:12:15 there’s a very high chance that the identical twin will have it.
    0:12:17 If they’re non identical, it’s lower,
    0:12:21 and if they’re not related, then it falls way back.
    0:12:25 So something like 50% is driven by genetic variances
    0:12:27 that we get from our parents.
    0:12:29 – You talk about phenotyping pain,
    0:12:30 that’s what you mean essentially now
    0:12:34 that you’re able to understand which type of pain
    0:12:38 and therefore treat it, presumably treat it differently.
    0:12:40 What was behind the scientific breakthroughs
    0:12:42 that made that possible?
    0:12:44 Were there technological reasons
    0:12:47 or just sort of the accumulation over time of understanding?
    0:12:50 What were the pinnacle moments that shifted things?
    0:12:53 – Technology now does enable us to interrogate
    0:12:55 the function of the nervous system
    0:12:56 in a way that wasn’t possible.
    0:13:01 We can see activity using a number of indicators.
    0:13:03 We can also opt to genetically activate
    0:13:05 specific parts of the nervous system.
    0:13:09 It is now possible in preclinical models
    0:13:13 to genetically target a light-sensitive protein
    0:13:15 into defined sets of neurons,
    0:13:17 and you can then use a laser light
    0:13:19 to activate those sets of neurons
    0:13:20 in a very controlled way.
    0:13:22 – Super precise.
    0:13:23 – Absolutely precise.
    0:13:26 And you can then dissect out the rule
    0:13:28 of each sets of neurons and particular circuits
    0:13:30 in a way that just wasn’t possible.
    0:13:33 So this is a very exciting technological breakthrough.
    0:13:35 And the same thing with recording.
    0:13:38 We can genetically put calcium-sensitive dyes
    0:13:43 into specific sets of neurons and use little microscopes,
    0:13:47 and from that can see the activity of broad populations
    0:13:49 of neurons in different circumstances.
    0:13:53 So this is an extremely exciting time in neuroscience,
    0:13:56 but these technological breakthroughs
    0:13:59 are enabling us to dissect out the function of the brain.
    0:14:01 – So what you’re saying is essentially
    0:14:02 with these new tools,
    0:14:06 we’re seeing different areas light up in different ways
    0:14:07 than we once expected,
    0:14:11 which categorizes into different types of pain and reaction.
    0:14:13 – Right, the breakthrough came when we realized
    0:14:16 that acute nociceptive protective pain
    0:14:19 was different from inflammatory or neuropathic,
    0:14:22 and then what we call dysfunctional pain.
    0:14:23 There’s been a whole set of data
    0:14:27 looking at the mechanisms that drive each of them.
    0:14:30 What exactly happens when you have a noxious pinch?
    0:14:32 Which sets of neurons are activated?
    0:14:35 How does this environmental mechanical stimulus
    0:14:37 get converted into electrical activity?
    0:14:39 Which neurons transmitted?
    0:14:41 What are the signals that they use
    0:14:45 to transfer the input from the periphery
    0:14:46 to the central nervous system?
    0:14:48 Which parts of the brain do they activate?
    0:14:49 Which circuits?
    0:14:51 All of that, we’re beginning to dissect out,
    0:14:52 and as we do that,
    0:14:54 we’re revealing potential points
    0:14:57 at which there could be therapeutic intervention.
    0:14:59 I think our greatest understanding now
    0:15:01 is the protected pain.
    0:15:04 How it switched on, which sets of neurons are responsible?
    0:15:09 Which parts of the spinal cord and brain are involved?
    0:15:12 We also know that in the presence of inflammation,
    0:15:13 as part of the tissue injury,
    0:15:16 there’s a massive recruitment of the immune system.
    0:15:20 These produce signaling molecules that act on the neurons,
    0:15:23 but there are also changes in the central nervous system as well.
    0:15:25 As it becomes activated,
    0:15:29 there are changes such that the transmission of input
    0:15:32 can be amplified, it can spread,
    0:15:34 so that, yes, at the site of the tissue injury,
    0:15:37 there’s, as expected,
    0:15:38 but actually the tissue surrounding it,
    0:15:42 which is not injured, that is also hypersensitive,
    0:15:44 and that is a manifestation of the presence
    0:15:47 in the central nervous system
    0:15:48 of what we call central sensitization,
    0:15:50 an abnormal amplification.
    0:15:51 So it’s happening both at the same time.
    0:15:53 There’s both peripheral sensitization,
    0:15:56 where the threshold is reduced,
    0:15:58 and within the central nervous system,
    0:16:01 there is an amplification of the signals
    0:16:04 such that inputs that would normally not be painful
    0:16:06 now begin to drive pain.
    0:16:09 So now it begins to seem like our ways of treating pain
    0:16:12 have been just this huge hammer
    0:16:15 that we’ve been hitting all kinds of different things
    0:16:17 with this giant blunt instrument.
    0:16:18 – Absolutely.
    0:16:21 – So let’s talk about the link between pain and addiction.
    0:16:24 We think about pain as being linked to addiction
    0:16:29 because of the category of opiates, largely.
    0:16:32 Can I ask a little bit about the science behind
    0:16:34 what we understand to be going on there,
    0:16:36 neurologically speaking?
    0:16:39 Why those two tend to go hand in hand,
    0:16:41 or are we able to pull them apart?
    0:16:43 – The big problem with opioids is that in addition
    0:16:47 to reducing pain, they produce a euphoria.
    0:16:50 The addiction comes from that euphoric signal,
    0:16:52 which occurs in the brain in a different part of the brain
    0:16:55 from where they act to reduce pain.
    0:16:57 And so you have two parallel systems.
    0:17:00 You have pain, and it’s a reduction by opioids.
    0:17:03 And then you have the pleasure centers
    0:17:05 that are activated by morphine,
    0:17:07 which gives someone a high.
    0:17:11 And not everyone has it, but those people who do,
    0:17:13 then initiate a craving behavior.
    0:17:16 And again, there are certain individuals
    0:17:18 who have a high risk of craving,
    0:17:20 who then become dependent and addicted.
    0:17:25 But analgesia does not mean that there’s gonna be euphoria.
    0:17:27 – It just so happens in that one.
    0:17:29 – It just so happens in the case of opioids,
    0:17:32 of which morphine is the typical example.
    0:17:34 Not only does it reduce pain,
    0:17:36 but it produces the sense of well-being,
    0:17:40 of euphoria, of happiness.
    0:17:42 But you don’t need to switch that system on
    0:17:44 to get the pain relief.
    0:17:47 So in a sense, it’s extremely bad luck.
    0:17:49 The intertwining of pain and addiction
    0:17:51 now is largely through the fact
    0:17:54 that through opioid prescription
    0:17:56 has until very recently been the means
    0:17:59 by which people are introduced to opioids.
    0:18:03 So until literally a few years ago,
    0:18:05 if you had dental surgery,
    0:18:09 your dentist would give you 20 oxycodone.
    0:18:12 Why was it always so much?
    0:18:17 It always seemed like much more than one would need.
    0:18:21 Because what a big switch from your post-surgery beds
    0:18:23 where they, okay, well, pain’s just part of it.
    0:18:24 – Well, so basically,
    0:18:27 this is not the first opioid crisis that we’ve had.
    0:18:32 We’ve, in the 19th century, there was massive addiction,
    0:18:33 the famous opium wars.
    0:18:38 So the addictive qualities in the respiratory depression
    0:18:41 and all the other bad features of opioids
    0:18:45 have been around since the extract of the poppy was recognized.
    0:18:47 It was for that reason
    0:18:48 that in the middle of the 20th century,
    0:18:50 physicians were wary,
    0:18:53 highly wary of treating their patients with opioids.
    0:18:56 And that’s why on my first exposure,
    0:18:59 there were patients literally crying in pain
    0:19:01 because of the surgeons at that time.
    0:19:02 – Because of the backlash.
    0:19:03 – Because of the backlash.
    0:19:05 – Oh, how interesting, it’s like a pendulum.
    0:19:09 So then what happened in the early 80s,
    0:19:14 the view came that if you gave a morphine
    0:19:17 and it’s equivalent drugs to patients in pain,
    0:19:20 there was no risk of addiction.
    0:19:22 This came from palliative care
    0:19:26 because in the 80s, a growing recognition
    0:19:28 that patients with terminal cancer
    0:19:31 did need very active treatment.
    0:19:35 And a big part of that clearly is morphine.
    0:19:38 Those patients do need opioids,
    0:19:41 most of them in the late stage of life.
    0:19:43 And from that very good use,
    0:19:44 it spread out to say,
    0:19:47 well, patients who don’t have terminal cancer
    0:19:50 who have pain also need opioids.
    0:19:54 And a belief appeared in the medical profession
    0:19:58 that if you gave morphine or any other opioid
    0:20:01 to patients with pain, there was no risk of addiction.
    0:20:03 There was not based on proper studies
    0:20:05 and it’s turned out to be incorrect.
    0:20:09 So that led to an enormous expansion
    0:20:12 and the prescription of opioids.
    0:20:14 – So it wasn’t so much that there was
    0:20:16 any kind of intentional sort of extra,
    0:20:17 it was just, it was thought not to matter,
    0:20:19 not to pose a risk.
    0:20:20 – And not to pose a risk.
    0:20:22 It was done with the best of intentions.
    0:20:25 So the idea was if you have a patient with pain,
    0:20:27 give them an appropriate treatment.
    0:20:31 So the prescription opioids were the avenue initially
    0:20:33 in our current opioid crisis.
    0:20:37 The means by which people could become introduced to opioids.
    0:20:39 Although there’ve been many attempts
    0:20:43 to try and design drugs that only have analgesia.
    0:20:46 If they act through the mu-opioid receptor,
    0:20:49 I think in the end the risks are very high
    0:20:53 that you will always get the risk of addiction and abuse.
    0:20:57 – But why is the euphoria addictive?
    0:21:00 I mean, I feel euphoria, you know, over,
    0:21:02 I don’t know, emotional events.
    0:21:06 And I feel that I can experience it and let it go.
    0:21:09 What is happening there that that kind of euphoria
    0:21:12 leads to the uncontrolled craving?
    0:21:15 – If you gave 100 people morphine,
    0:21:18 some of them would feel terrible nausea.
    0:21:20 Some would feel they are floating on a cloud
    0:21:23 and happy and all their worries had disappeared
    0:21:24 and others wouldn’t.
    0:21:28 And that again reflects out the genetic variation.
    0:21:30 But there are a group of people who,
    0:21:35 when they are exposed to morphine, feel so pleasant.
    0:21:38 And on top of it, when the morphine wears off,
    0:21:42 they feel so terrible that they develop that craving.
    0:21:45 So it’s a combination of the positive feeling they get
    0:21:47 when they have the morphine
    0:21:51 and the terrible negative feeling when it wears off.
    0:21:54 It’s actually the strength of a negative feeling
    0:21:58 that is one of the major drivers of addiction.
    0:22:01 If you ask addicts, they’ll say their first exposure
    0:22:03 was intensely pleasant
    0:22:08 and they’ve never been able to reach that same high again.
    0:22:11 However, when they stop it, they feel so terrible,
    0:22:15 worse than they ever did starting off with,
    0:22:16 that they now just trying to get back
    0:22:19 to a normal balance feeling.
    0:22:22 – Now I sort of understand the confluence of cultural
    0:22:24 and what you grow up around
    0:22:26 or how whole of a person you feel you are, right?
    0:22:28 The psychological and the cultural stuff,
    0:22:30 it’s about the contrast.
    0:22:32 It’s not necessarily the euphoria,
    0:22:36 but the contrast of the euphoria and the lack then of it.
    0:22:39 – If you have a job that is not satisfying,
    0:22:44 that if your family situation or your economic situation
    0:22:46 is dire and all these other features,
    0:22:49 then if you take a drug that makes you feel happy
    0:22:54 and then that becomes a driver of that.
    0:22:56 – So when you start to get this level of detail
    0:23:00 and resolution sort of understanding the different pathways
    0:23:03 and the different systems that are being triggered,
    0:23:07 what do you see going forward for where we intervene?
    0:23:09 Are there options starting to change
    0:23:11 how we treat the pain as well?
    0:23:14 – Absolutely, and I’m very optimistic.
    0:23:17 I think we’re gonna move away from the blunt approach
    0:23:19 where we see pain as a single box
    0:23:22 and we throw only the same therapy at it.
    0:23:26 To now having the means to identify in a patient,
    0:23:27 what is the drive of their pain?
    0:23:31 What is their particular set of pathological changes
    0:23:33 that are causing their pain?
    0:23:36 And that will suggest what is the most appropriate treatment?
    0:23:40 And that’s called, the phenotype is the total pain
    0:23:43 presentation in the patient and all its features
    0:23:46 that will reflect the mechanisms that are driving it.
    0:23:49 And then we can use that to what we call segmentation.
    0:23:52 We can instead of seeing the population as a whole,
    0:23:53 we can break it down.
    0:23:56 This is a patient where the pain is entirely periphery.
    0:23:59 It’s been driven by, for example,
    0:24:02 if you had a thorn in your heel
    0:24:04 and you didn’t remove it,
    0:24:06 whenever you walked, you’d have pain.
    0:24:09 But that pain has a definable cause
    0:24:12 and in fact, all you need to do is remove that thorn
    0:24:14 and your pain will disappear.
    0:24:16 – Well, then you’ll have another kind of pain
    0:24:17 for a little while, right?
    0:24:19 – Absolutely, you can identify the cause
    0:24:21 and you can target your treatment.
    0:24:22 What the challenge for us now
    0:24:25 is to find the equivalent of the thorn.
    0:24:28 These are changes in the function of the nervous system.
    0:24:31 But once we can find the mechanisms that are operating
    0:24:33 and use that to help us choose
    0:24:36 the most appropriate treatment for the patient,
    0:24:38 one of the big problems in pain management
    0:24:43 has been even those drugs that the FDA has approved,
    0:24:48 such as pregabalin for treatment of neuropathic pain,
    0:24:50 the vast majority of patients,
    0:24:54 literally greater than 50% do not respond at all.
    0:24:56 They get no benefit whatsoever.
    0:24:59 – Was the drug chosen because of its lack
    0:25:01 of side effects like addiction?
    0:25:04 – So the FDA has two choices to make
    0:25:05 when they are approving a drug.
    0:25:07 The biggest factor is its safety.
    0:25:12 So if a drug has no minimal adverse effects
    0:25:15 or side effects, that is a very big plus.
    0:25:17 Then they look for efficacy.
    0:25:19 You need that in order to get approval
    0:25:22 and put a label to say I can use this drug
    0:25:24 to treat neuropathic pain.
    0:25:26 But they don’t require you to say
    0:25:29 it’ll work in all patients with neuropathic pain.
    0:25:31 You just need to, the pharmaceutical company
    0:25:34 just needs to show that it is significantly better
    0:25:35 than no treatment.
    0:25:40 And that may mean literally it works in 30%.
    0:25:41 What about the 70%?
    0:25:42 They get no benefit.
    0:25:44 – But in the 30% that it did help,
    0:25:46 was that a drug that intervened
    0:25:49 in the pathways in a different way?
    0:25:53 – It’s a case of serendipity or empirical observation.
    0:25:57 Pre-gabalin was a derivative of an earlier drug
    0:25:58 called gabapentin.
    0:26:01 Gabapentin, as its name indicated,
    0:26:04 was designed to be similar
    0:26:09 to one of the major inhibitory transmitters in the brain.
    0:26:11 It was designed in this way
    0:26:15 to switch off overactivity of neurons in the brain
    0:26:17 in the case of epilepsy and pain
    0:26:18 and other similar conditions.
    0:26:22 But it turned out that it didn’t actually act
    0:26:23 in this way at all,
    0:26:25 but it did have some analgesic signal.
    0:26:29 And even after it was marketed and approved by the FDA,
    0:26:32 it took a long time before it was discovered exactly
    0:26:33 what that signal was.
    0:26:34 And even to this day,
    0:26:37 it’s not absolutely clear why activation
    0:26:41 of those particular targets produces analgesia
    0:26:43 in some patients and not in others.
    0:26:45 – So how do you even begin to consider
    0:26:47 new therapeutic approaches when you’re at the stage
    0:26:49 of just sort of mapping?
    0:26:51 Or do you feel we’re past mapping
    0:26:52 and we’re starting to understand
    0:26:54 other kinds of interventions?
    0:26:56 What are the modalities of treatment for pain
    0:26:59 that we’re gonna start beginning to see?
    0:27:01 – A big part of my career has been trying
    0:27:05 to identify the mechanisms of pain as a basis
    0:27:08 for designing a new generation of treatments
    0:27:11 that would mean that we could make opioids obsolete.
    0:27:14 The technological advances in biomedicine as a whole
    0:27:17 have really transformed the way we can approach
    0:27:20 even something as complicated as pain.
    0:27:24 We now know much more about the nature of tissue injury
    0:27:25 and the inflammation that occurs
    0:27:28 and the signaling molecules that are released
    0:27:29 and how to block them.
    0:27:33 We now know much more about the excitability of neurons
    0:27:36 and how they change and how we can target that.
    0:27:39 Whose signaling leads to the production of pain
    0:27:41 may be different from others
    0:27:43 and that enables us to get selectivity.
    0:27:46 But we also, as I’ve indicated,
    0:27:50 can recognize that in patients who have neuropathic pain,
    0:27:53 we now know the downstream effects of that damage.
    0:27:56 What are the pathophysiological changes that have occurred
    0:28:00 and now can design our treatment to intervene?
    0:28:02 At the moment, most of that treatment
    0:28:06 just switches off those changes, so it’s symptom control.
    0:28:09 But in the relative near future,
    0:28:12 we will also get disease modifying treatment
    0:28:16 where we can recognize that if a surgeon damages a nerve
    0:28:18 during the surgery, there is a high risk,
    0:28:21 particularly in those people who have a genetic predisposition
    0:28:24 for the development of chronic neuropathic pain
    0:28:28 and we will be able to say this person is at very high risk.
    0:28:30 Therefore, we can give a treatment
    0:28:32 that will prevent the evolution
    0:28:35 of those pathological processes in the brain
    0:28:39 that will cause that persistent neuropathic pain.
    0:28:42 – So now you’re shifting to kind of prevention model
    0:28:43 from the very beginning,
    0:28:45 whereas they almost, by definition,
    0:28:48 pain seemed like there was no possibility for preventative
    0:28:50 unless you live in a bubble, right?
    0:28:53 That we, by nature, encounter this.
    0:28:55 I wanted to ask you something a little bit wacky about pain,
    0:28:57 which is if these are certain receptors
    0:28:59 and certain pathways of different types
    0:29:01 and we’re beginning to understand what happens
    0:29:02 in these different systems,
    0:29:06 do you believe in our psychological ability to manage pain?
    0:29:08 Is that a real thing?
    0:29:12 Are there any ideas around self-hypnosis or meditation
    0:29:14 or what effect do those have on the brain
    0:29:17 or are we just telling ourselves stories?
    0:29:20 – In the end, what we feel is the net result
    0:29:23 of the totality of our brain function.
    0:29:26 And so if you have pain and you’re depressed,
    0:29:28 those will be additive.
    0:29:30 If you have pain and you are depressed
    0:29:32 and this interferes with your sleep,
    0:29:34 that will increase your pain.
    0:29:36 So you can get into vicious cycles
    0:29:38 of pain gets worse and worse
    0:29:40 and therefore your mood changes.
    0:29:44 And therefore interventions such as distractions
    0:29:47 may not switch off your pain, but can make it bearable.
    0:29:50 And that certainly can be a big feature
    0:29:53 and should be part of the totality of treatment.
    0:29:56 We shouldn’t just rely on medication.
    0:29:58 It’s generally not enough.
    0:30:01 One of the breakthroughs over the last decade or so
    0:30:03 has been the recognition that placebo,
    0:30:05 we see that as a problem
    0:30:06 because it makes it difficult
    0:30:09 when we do clinical trials to identify new treatments.
    0:30:14 In other words, you give a patient just a sugar pill
    0:30:16 and they respond well to that
    0:30:17 and how are you gonna differentiate that
    0:30:19 from an active compound?
    0:30:23 But that placebo is not wishful thinking.
    0:30:26 It is the activation and we know that from functional imaging
    0:30:29 of very specific parts of the brain
    0:30:33 which then suppress or reduce the activity
    0:30:34 of those parts of the brain
    0:30:36 that generate the sensation of pain.
    0:30:38 – So it is having a biological effect.
    0:30:40 – It is a biological effect
    0:30:42 and certainly anything that can switch it on
    0:30:44 would be is beneficial.
    0:30:46 It’s more variable and it’s more difficult to manage
    0:30:49 but interventions such as acupuncture
    0:30:51 are very good at switching on the placebo.
    0:30:52 – That’s fascinating.
    0:30:56 What you’re saying is that that actually could in turn
    0:31:00 cycle back into how you experience the physical pain
    0:31:02 just that in the overall composite
    0:31:06 of how your brain as a system is behaving.
    0:31:07 – There’s been a lot of work
    0:31:10 in this trying to identify all these confounders
    0:31:13 or contributors to pain.
    0:31:16 And the one that seems strongest is something
    0:31:18 what we call catastrophization.
    0:31:22 That this is a definable feature of our makeup
    0:31:26 that there are some people who if they have a problem
    0:31:27 make it worse.
    0:31:28 – It’s a kind of anxiety, right?
    0:31:30 – It is exactly that.
    0:31:33 And that definitely is highly correlated
    0:31:37 with the intensity of pain that people experience.
    0:31:39 And if you can target that catastrophization
    0:31:42 where you can get people to overcome that anxiety,
    0:31:44 the sense of powerlessness
    0:31:46 and lack of ownership of that pain,
    0:31:50 then that is again a very good treatment mentality.
    0:31:51 – It’s not a magic switch.
    0:31:54 It’s a cycle that you’re interrupting.
    0:31:55 – And what needs to see in the context,
    0:31:57 it’s more useful in the setting
    0:32:02 if you have daily pain that you can control
    0:32:04 and suppress and deal with.
    0:32:06 – In the next five years,
    0:32:08 how does our current framework need to shift
    0:32:10 in the system again,
    0:32:13 in order to allow this different kind of understanding
    0:32:15 of pain to have actual effect in the clinic
    0:32:16 and in the hospital?
    0:32:18 – The greatest challenge for pain
    0:32:21 is that it is a subjective experience.
    0:32:24 I can’t know your pain, you can’t know mine.
    0:32:28 When I say my pain is nine out of 10 on a 0 to 10 scale,
    0:32:30 and tomorrow I say it’s five out of 10,
    0:32:33 how accurate do you think that is?
    0:32:35 – There’s a smiley faces in the picture, yeah.
    0:32:37 – And it’s extremely difficult.
    0:32:41 And what if the patient is a neonatal baby
    0:32:45 or an adult who has Alzheimer’s disease
    0:32:47 who cannot report their pain?
    0:32:49 How do we measure that?
    0:32:54 So I think a crucial element is we need new objective ways
    0:32:57 of surrogates of pain, pain biomarkers.
    0:33:00 One of the most promising ways, there’ll be others for sure,
    0:33:02 but is to use functional brain imaging
    0:33:05 to look at the changes in the activity patterns
    0:33:06 in the brain.
    0:33:07 This has been around for some time,
    0:33:10 the signals have been very noisy,
    0:33:13 but using artificial intelligence as a tool
    0:33:15 to help us measure pain.
    0:33:19 Now, instead of having a human look at the patterns
    0:33:20 of changes of activity and say,
    0:33:23 ah, that constitutes the presence of pain,
    0:33:26 machine learning algorithms that are picking up patterns
    0:33:28 that we wouldn’t even have detected.
    0:33:29 – And correlating them to pain.
    0:33:32 – And correlating, so it is reaching a point now
    0:33:35 that the signals we can get from this functional image
    0:33:38 will tell us that there’s a very high likelihood
    0:33:41 that the patient has pain or not pain.
    0:33:43 That also raises ethical issues,
    0:33:44 because if someone says they have pain
    0:33:48 and your functional imaging says there’s no equivalent,
    0:33:49 how do you deal with that?
    0:33:53 But the positive is that we are now have tools
    0:33:56 to go beyond just relying on someone saying,
    0:33:59 I have very bad pain or I have no pain,
    0:34:00 to a point at which we can understand
    0:34:03 the changes that underlie that pain
    0:34:05 and the associated features.
    0:34:08 Because not only do you pick up the sensory experience,
    0:34:11 but you do pick up the changes that reflect the anxiety,
    0:34:14 the helplessness, the other features
    0:34:17 that constitute the entire picture
    0:34:19 that a patient has.
    0:34:20 – And to take it from the realm
    0:34:23 of purely subjective to objective.
    0:34:25 – Exactly, and that’s helping us
    0:34:26 in our pre-clinical studies,
    0:34:30 because again, pain is extremely complex,
    0:34:31 there are many different features.
    0:34:36 If we study those neurons that are the prime initiators
    0:34:40 for pain and we can actually grow using stem cell technology,
    0:34:42 we can take patient stem cells,
    0:34:44 we can convert them into neurons,
    0:34:47 we can look at features of the function of those neurons.
    0:34:49 In the past, we used to look at one feature,
    0:34:52 say the firing of action potentials
    0:34:54 as a surrogate for their activity.
    0:34:57 Now we recognize there are tens of features
    0:35:00 of phenotypes as we call that constitute
    0:35:02 the entire functional repertoire of these cells.
    0:35:06 And again, machine learning is helping us see the patterns
    0:35:09 and how they correlate with a normal state,
    0:35:11 a disease state, what kind of disease state,
    0:35:13 and the response to treatment.
    0:35:17 So we now have tools at last to embrace complexity
    0:35:21 and from that define what are the components
    0:35:23 and which ones are relevant and important
    0:35:25 and which ones to go for.
    0:35:26 – And where to go next.
    0:35:27 – And where to go next.
    0:35:29 We are identifying other targets
    0:35:30 that are looking very promising
    0:35:35 and I’m optimistic that in consequence,
    0:35:38 I think we are going to be able to make choices
    0:35:40 about which are the best targets to go for,
    0:35:43 find the means to identify the best modalities
    0:35:46 to go for those targets,
    0:35:49 to develop new ways of running clinical trials
    0:35:50 that would be more sensitive,
    0:35:52 both to suppress symptoms,
    0:35:56 but also to prevent the evolution of permanent changes
    0:35:57 in the function of the nervous system
    0:36:00 that is a big driver of the chronicity of pain.
    0:36:03 – Do you think that if we are able to get to that stage,
    0:36:05 it would just roll through the system
    0:36:08 and become adopted or would there be challenges?
    0:36:10 – There are always challenges.
    0:36:12 As is typical in biotech,
    0:36:14 there are going to be many failures.
    0:36:18 I think it is important that we go for risky
    0:36:20 because some of them will pan out
    0:36:24 but the portfolio of potential possibilities
    0:36:26 is sufficiently exciting now
    0:36:29 that I do think that we’ll be able to look back
    0:36:31 in the near future and say,
    0:36:34 at last we both understand pain
    0:36:36 and we can now control it
    0:36:39 in a way that has just simply not been possible before.
    0:36:42 – I feel like we need a new thing in the doctor’s office
    0:36:44 that says you’re experiencing one of these
    0:36:48 four different types of pain for starters.
    0:36:51 Thank you so much for joining us on the A16Z podcast.
    0:36:51 – It’s a pleasure.

    What is the nature of physical pain? Why do we even experience it? Is there one type, or many? Do people experience pain differently? What is happening in our brains and our bodies when we experience pain? What is the biological link between pain and addiction? In this episode Clifford Woolf, Professor of Neurobiology at Harvard Medical School and a renowned expert on understanding pain, shares with with a16z’s Hanne Tidnam all we know about the biology of pain.

    Technology is enabling a new, deeper, and much more complex understanding of pain—which pathways and neurons are activated in the brain when, what patterns might represent which experiences of pain. We now understand that the notion of pain as a simple switch that can be switched on or off (you have pain/you don’t have pain) and measured by categories like mild, moderate, or severe is just incorrect. Woolf describes the 4 different broad types of pain we in fact experience, what the purpose of each is, and what it means now that we can phenotype them and begin to understand them as distinct. Now that we have this deeper and much more complex understanding of pain, what does it mean for how we can treat pain in the future, and where we can intervene?

  • #66 Dr. Emily Nagoski: Pleasure is the Measure

    Sex educator and author Dr. Emily Nagoski demystifies the science of sexuality and shows us how to shed our insecurities, connect more closely with our partner, and define pleasure on our own terms.

     

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    Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

     

  • Chase Jarvis, How to Find Your Creative Calling (#28)

    AI transcript
    0:00:01 When you think about all the probiotics
    0:00:02 that are in the shelves right now,
    0:00:05 they actually represent a very small fraction,
    0:00:08 less than 1% of your entire microbiome.
    0:00:10 That means there’s a huge opportunity
    0:00:12 to go out and create novel interventions here.
    0:00:14 So the pivotal study that we did,
    0:00:16 which was published in BMJ,
    0:00:19 is a placebo-controlled double-blinded randomized trial
    0:00:21 where we took people with type II diabetes
    0:00:24 and we showed that compared to placebo,
    0:00:27 the people who were on our formulation after 90 days
    0:00:30 had a lowering of A1C by 0.6
    0:00:33 and a lowering of blood glucose spikes by 33%.
    0:00:35 That’s basically how far with,
    0:00:37 yeah, if you know those numbers,
    0:00:39 that’s on par with a pharmaceutical,
    0:00:40 but it was this microbiome intervention
    0:00:42 that’s never been made before.
    0:00:44 There’s another keystone strain
    0:00:47 that is also, if you do a gut test at the top there,
    0:00:51 and we are working diligently on that strain,
    0:00:53 which appears to play a fundamental role
    0:00:56 in how your microbiome interacts with your immune system.
    0:00:57 – Oh, wow.
    0:00:59 And so we are,
    0:01:01 and it’s never been brought to market before.
    0:01:07 – Colleen, thank you so much for joining me.
    0:01:10 – Thanks so much for having me, excited to be here.
    0:01:12 – It’s been a minute since we’ve done
    0:01:13 a little podcast together,
    0:01:15 so I’m excited to be back together.
    0:01:18 You know, I think a good place to start
    0:01:22 is for those that haven’t seen you on my show back in the day
    0:01:25 or they haven’t seen you on Peter Tia’s podcast,
    0:01:27 can you give us just like the quick little,
    0:01:28 you know, three, four minute version
    0:01:32 of like why your company is so different
    0:01:34 and what you’re doing that’s so novel
    0:01:36 on the probiotic side that,
    0:01:37 and why you started this company,
    0:01:39 would you just be fascinating?
    0:01:42 – Sure, well, maybe it starts with like my background.
    0:01:46 I’m not a probiotics or marketing expert at all.
    0:01:48 I’m actually a basic science researcher,
    0:01:51 so I have a PhD in biochemistry and molecular biology
    0:01:53 from Johns Hopkins.
    0:01:57 I did a postdoc at Northwestern in deep basic science,
    0:01:59 and then I actually started my career in pharma,
    0:02:03 so we were developing drugs for Parkinson’s disease,
    0:02:07 and then after that I joined a startup DNA sequencing company
    0:02:09 that where I led biology,
    0:02:11 so I’ve really just been embedded in R&D,
    0:02:13 and that company went through rapid growth
    0:02:15 and went public, and on the other side of that,
    0:02:17 I started pendulum with two co-founders.
    0:02:19 We’re all very technical,
    0:02:22 and the reason that we got excited about the space
    0:02:25 is really from a more of a data and tech side
    0:02:28 than it ever was from the probiotics consumer side,
    0:02:30 and what the big opportunity was
    0:02:33 was the application of DNA sequencing technologies
    0:02:36 to create metabolic maps of the microbiome
    0:02:38 that allow you to go out and identify
    0:02:40 what are the functions of the microbiome,
    0:02:43 and what are some novel target opportunities there are
    0:02:45 to help with disease and health.
    0:02:46 When you think about all the probiotics
    0:02:47 that are on the shelves right now,
    0:02:50 they actually represent a very small fraction,
    0:02:53 less than 1% of your entire microbiome.
    0:02:55 That means there’s a huge opportunity
    0:02:57 to go out and create novel interventions here,
    0:03:01 and so we spent a short eight years doing R&D
    0:03:03 and pre-clinical and clinical work
    0:03:06 before we actually came out with any products,
    0:03:10 and really the idea was can we leverage the gut microbiome
    0:03:13 to improve our metabolism,
    0:03:16 and there’s a variety of pathways involved in metabolism,
    0:03:18 but that’s really been what’s differentiated about us.
    0:03:21 So we’ve really been focused on the gut metabolism axis,
    0:03:23 and how do you improve metabolism
    0:03:27 through giving people back functions in their gut microbiome,
    0:03:28 and that’s what we’ve been doing
    0:03:30 for the last almost 12 years now.
    0:03:35 – That’s awesome, and I think that you were pretty early on
    0:03:37 in discovering some of these strains
    0:03:38 that I had absolutely never heard of.
    0:03:41 I’d never seen them on store shelves,
    0:03:43 and you have a really funny story
    0:03:46 that I think is worth retelling where you have these strains,
    0:03:47 you want to have them manufactured
    0:03:50 because why reinvent manufacturing?
    0:03:52 There’s a lot of really high-quality manufacturers out there,
    0:03:55 and tell us about what happened there
    0:03:56 when you found these targets,
    0:03:59 and you’re like, “Okay, let’s go build this.”
    0:04:01 – Yeah, well, when we first had the idea for the company,
    0:04:05 we said, “Okay, we really know how to create data,
    0:04:07 “and then we’ll figure out once we have a product
    0:04:08 “that works, how to bring it to market.”
    0:04:10 But one thing we don’t have to figure out
    0:04:11 is how to manufacture them,
    0:04:15 because look, probiotics have been on shelves forever,
    0:04:18 and there are global manufacturers of probiotics,
    0:04:21 so once we had our strain list,
    0:04:23 I thought I was going to hire one microbiologist
    0:04:26 just to manage these different contract manufacturers
    0:04:28 and call it a day.
    0:04:33 We sent these strains to manufacturers around the world,
    0:04:38 the US, Europe, China, India,
    0:04:41 and every single one of them sent back dead strain,
    0:04:42 and we were like, “Oh my gosh,
    0:04:44 “if we really want to study these things,
    0:04:46 “we have to figure out why can’t they grow them?”
    0:04:49 And the primary reason they couldn’t grow them
    0:04:52 is because in the gut microbiome,
    0:04:53 when we talk about the gut microbiome,
    0:04:54 it’s actually the distal colon,
    0:04:57 so you think about there’s the stomach,
    0:04:59 then there’s the entire GI tract at the very end,
    0:05:01 the distant end, there’s the distal colon,
    0:05:03 that’s where all the action is happening,
    0:05:05 and in the distal colon, there’s actually no oxygen,
    0:05:07 so you have these strains that live there
    0:05:11 that are really important for our health
    0:05:12 that can’t even grow in the presence
    0:05:14 of a single molecule of oxygen.
    0:05:16 And so what’s happening in these manufacturing plants
    0:05:18 is they’re not set up, they’re set up to grow
    0:05:20 these other strains which don’t have that requirement.
    0:05:23 They’re not set up to keep oxygen out end-to-end
    0:05:24 in their entire manufacturing plant,
    0:05:28 and it was so crazy that one of the places that we visited,
    0:05:29 we said, “How do you keep oxygen out?”
    0:05:31 And they said, “Well, we open the pitch,
    0:05:31 “you just really fast,
    0:05:33 “and we do our thing, and then we close it.”
    0:05:35 – That’s amazing.
    0:05:36 – I was like, “Are you kidding?
    0:05:37 “Is that real?”
    0:05:38 But that was real.
    0:05:41 That’s how not advanced the field has been.
    0:05:43 – Yeah, so I just had a curiosity,
    0:05:44 like, when you realize, okay,
    0:05:49 we’re gonna have to invent a new manufacturing process
    0:05:51 to do this in an oxygen-free environment,
    0:05:53 you know, what kind of undertaking was that?
    0:05:55 Like, ’cause I’ve, I got a chance,
    0:05:58 the reason we reconnected is I was in San Francisco
    0:06:00 for one of our partner off-sites,
    0:06:02 and I came by your facility,
    0:06:05 and you gave me a tour of your whole manufacturing process
    0:06:07 and facility there in SF.
    0:06:10 And it was just like, I can only imagine,
    0:06:11 I mean, it was massive.
    0:06:15 I can only imagine how long it took to build that out.
    0:06:17 – Yeah, that was about a, well, you know,
    0:06:18 we’re a startup, so we have to work fast.
    0:06:22 So I think, you know, we, as soon as the paint was dry,
    0:06:24 we’re like, “Okay, we’re ready to go with manufacturing.”
    0:06:26 But it was almost a two-year process
    0:06:27 to build this plant out.
    0:06:32 And because the entire way the plant is designed is novel,
    0:06:35 we didn’t have a blueprint to go off of.
    0:06:37 And so there are few weird things about our plant.
    0:06:40 The first is that it’s in the middle of San Francisco.
    0:06:42 And the second is linked to that,
    0:06:43 which is that there are a bunch of, you know,
    0:06:46 PhD microbiologists that built this plant
    0:06:50 because there was such an innovation component to it,
    0:06:52 but it also has to meet all the requirements
    0:06:54 by the FDA of a manufacturing plant.
    0:06:56 And so we just needed it close to us.
    0:06:59 And so we ended up building this plant here in San Francisco
    0:07:01 with these microbiologists
    0:07:03 alongside people who understood their regulatory system.
    0:07:08 And I think that one of the most important things for us
    0:07:13 is that we have to deliver on the promise of efficacy
    0:07:14 for people.
    0:07:15 And so even the way,
    0:07:17 not just the way that we grow the strains,
    0:07:20 but even the way that we measure their activity at the end
    0:07:22 is way more in-depth.
    0:07:25 So like we don’t look at colony forming units,
    0:07:28 CFUs is what you normally see on the lead.
    0:07:30 The way that works is if you remember back to like,
    0:07:31 you know, seventh grade biology,
    0:07:32 you’re literally streaking these out on a plate
    0:07:35 and you’re counting how many colonies showed up.
    0:07:38 Well, that only tells you how many things could form colonies.
    0:07:39 What else is in your pill?
    0:07:40 What’s all the other stuff
    0:07:42 that’s in there that’s not forming colonies?
    0:07:43 That’s super important.
    0:07:45 And so we actually use an entirely different technology
    0:07:47 called flow cytometry.
    0:07:49 And flow cytometry has traditionally been used
    0:07:50 in cancer research,
    0:07:52 where you’re trying to differentiate a cancer cell
    0:07:53 from a healthy cell.
    0:07:56 And so here you can actually look at everything
    0:07:57 that’s in your pill.
    0:08:01 So we know what’s alive, what’s dead, what’s partially dead.
    0:08:02 And then we also look at,
    0:08:03 what are all the other small molecules
    0:08:04 that are sitting in this pill?
    0:08:07 So I know exactly what’s in every pill that you’re getting.
    0:08:10 Moreover, I know how much butyrate those things can produce.
    0:08:13 I know what pH thing is at.
    0:08:15 And so we are measuring all these different things
    0:08:16 about what goes into the pill.
    0:08:17 Because at the end of the day,
    0:08:20 in order to promise the outcomes of lowered A1C,
    0:08:22 lowered blood glucose spikes,
    0:08:24 that’s the level of information you have to have
    0:08:25 about what’s in the pill.
    0:08:28 – What is butyrate for people that don’t know?
    0:08:33 Butyrate is this like incredibly important small molecule
    0:08:35 that your microbiome generates.
    0:08:37 And it’s been known for a long time
    0:08:38 that it plays a really important role
    0:08:43 in stimulating your body’s natural GLP-1 hormone.
    0:08:46 So a lot of people don’t realize
    0:08:48 that the GLP-1 drugs that are out there now,
    0:08:51 ozempic, Guagovic, are actually a mimic
    0:08:53 of your body’s natural GLP-1 hormone.
    0:08:56 And that that GLP-1 hormone is stimulated
    0:08:57 by your gut microbiome.
    0:08:59 And the way that it’s stimulated
    0:09:01 is that your microbiome can produce butyrate.
    0:09:03 It binds to these G protein-coupled receptors
    0:09:06 in these L cells, and that triggers the release
    0:09:07 of GLP-1 hormone.
    0:09:09 And so it’s known for a long time
    0:09:11 that butyrate has this activity
    0:09:16 and can lower A1C, lower blood glucose spikes,
    0:09:18 primarily in animal models,
    0:09:21 but that if you don’t make enough butyrate
    0:09:24 in your microbiome, you actually get a diminished ability
    0:09:26 to produce GLP-1 hormone.
    0:09:29 And so butyrate is really important from that standpoint.
    0:09:31 The other reason butyrate is really important
    0:09:35 is because your colon cells are the only cells in your body
    0:09:37 that use butyrate as their form of energy.
    0:09:39 So every other cell in your body uses glucose
    0:09:40 or its energy source.
    0:09:43 Your colon cells use butyrate as its energy source.
    0:09:45 And so people who are deficient in butyrate
    0:09:47 also tend to have things that’s associated
    0:09:51 with things like colon cancer and issues with their colon
    0:09:53 because they’re lacking the primary energy source
    0:09:54 for those cells.
    0:09:57 So that’s the other reason, super important.
    0:09:58 – Yeah, that’s really cool.
    0:10:01 You know, the first time that I was,
    0:10:04 because we were investors at True Ventures,
    0:10:05 I remember you gave me some bottles
    0:10:07 that were like just beta tester units.
    0:10:09 Remember back in the day when it was just like beta testers
    0:10:11 that were using this?
    0:10:14 And I tried it and I remember after like,
    0:10:16 I don’t know, maybe it was like 30 days or something.
    0:10:18 I was doing continuous glucose monitor back then.
    0:10:20 This was like years ago.
    0:10:25 And I remember I was just like hitting myself with carbs.
    0:10:28 And I was noticing that I would still get a little bit
    0:10:30 of elevation, but it wasn’t the crazy spikiness.
    0:10:33 So for me, what Peter Tia had me do,
    0:10:35 ’cause he’s been my longevity doctor now for like 12 years,
    0:10:38 back when he first saw me from the very get-go,
    0:10:40 he had me do a glucose tolerance test,
    0:10:42 which is, you know, they basically,
    0:10:45 for those that don’t know, they draw your blood,
    0:10:46 they look at your fasting glucose,
    0:10:48 and then they make you drink this super sugary
    0:10:50 full-on glucose drink.
    0:10:53 They look at the spike, look at insulin levels,
    0:10:54 and then they look at the fall-off.
    0:10:57 Like, how quick are you, or how able,
    0:11:02 how can you dispose, how quickly can you dispose of glucose?
    0:11:03 And, you know, ideally you want that
    0:11:05 to return to baseline pretty fast.
    0:11:08 And I had an issue, we saw it right away,
    0:11:10 where it’s just I stayed elevated much longer
    0:11:11 than most people.
    0:11:13 Now, that’s not pre-diabetic.
    0:11:15 You know, I didn’t have a high A1C or anything like that.
    0:11:18 I didn’t have high fasting glucose levels,
    0:11:19 but I had this issue.
    0:11:21 And I remember after, I don’t know,
    0:11:22 maybe it was like 45 days or something
    0:11:24 where I was taking your product,
    0:11:25 and I could throw things at it
    0:11:27 that I knew were big offenders.
    0:11:28 Like, for me, it was like rice.
    0:11:31 Rice was just like no-go, right?
    0:11:35 And I was noticing like a reduction in the spike.
    0:11:38 And then actually, I was clearing it faster,
    0:11:39 which was really interesting.
    0:11:43 And so, what was that kind of landmark study and research
    0:11:44 when that first product,
    0:11:47 and what did you prove out there?
    0:11:49 – Yeah, I love your story because I think
    0:11:51 that’s an important one for people
    0:11:53 who are walking around ostensibly healthy.
    0:11:55 And I’ll put myself in that same bucket too.
    0:11:58 You haven’t been diagnosed with diabetes or pre-diabetes,
    0:12:00 and you’re probably being pretty good
    0:12:03 about what you’re eating and exercising and all of that.
    0:12:07 But under the hood, there is a part of your body
    0:12:08 that’s not optimized,
    0:12:10 which is how your body is metabolizing sugar.
    0:12:12 And that area under the curve that you’re describing,
    0:12:16 you know, if it’s too high,
    0:12:18 but not high enough to cross you over into diabetes,
    0:12:19 you might never know about it
    0:12:22 unless you’re wearing a continuous glucose monitor
    0:12:25 or doing this oral glucose tolerance test
    0:12:26 that Peter had you do.
    0:12:29 And so, there’s opportunity to help anybody.
    0:12:31 And for me, I actually saw the same thing.
    0:12:34 I don’t have high A1C or diabetes or pre-diabetes,
    0:12:36 but when I was on product,
    0:12:39 and I got to do a placebo-controlled test on myself,
    0:12:44 you know, I saw all my CGM peaks and troughs diminished
    0:12:47 and there’s room to move there.
    0:12:48 But the key study that we did,
    0:12:52 you know, when you’re thinking about metabolic disorders,
    0:12:53 you know, you really want to demonstrate
    0:12:55 that all the way at this end of the spectrum
    0:12:57 where you have metabolic syndrome, you can have impact.
    0:12:59 And so we think about metabolism as a spectrum
    0:13:01 where it’s like you have a propensity for obesity,
    0:13:04 then you have obesity, pre-diabetes and type two diabetes.
    0:13:05 We went all the way here
    0:13:06 and we said if we can help people
    0:13:09 who are all the way at the end of metabolically sick,
    0:13:10 they have metabolic syndrome,
    0:13:11 then we’ve really got something
    0:13:12 because we can really help all the people
    0:13:14 at the earlier end of the spectrum.
    0:13:16 So the pivotal study that we did,
    0:13:18 which was published in BMJ,
    0:13:22 is a placebo-controlled double-blinded randomized trial
    0:13:24 where we took people with type two diabetes
    0:13:26 and we showed that compared to placebo,
    0:13:30 the people who were on our formulation after 90 days
    0:13:32 had a lowering of A1C by 0.6
    0:13:36 and a lowering of blood glucose spikes by 33%.
    0:13:38 That’s basically how far with, yeah,
    0:13:39 if you know those numbers,
    0:13:41 that’s on par with a pharmaceutical,
    0:13:43 but it was this microbiome intervention
    0:13:44 that’s never been made before.
    0:13:46 – Yeah, so I mean, that’s really impressive
    0:13:48 and it’s way more like in my mind,
    0:13:51 I’m always a fan of like how can nature help us first
    0:13:53 before we go to like more heavier hammers
    0:13:54 on certain things, you know?
    0:13:57 So that’s fantastic.
    0:13:59 So that product was obviously a massive success,
    0:14:02 but the thing and the reason why we’re chatting today
    0:14:03 is, you know, you know, I like,
    0:14:05 I saw you on a TV podcast,
    0:14:06 I meant to say shoot you a note,
    0:14:08 but I forgot to and it was really cool to see.
    0:14:10 And then, you know, we hadn’t chatted for a while
    0:14:11 and I would see you every once in a while
    0:14:14 at a startup founder function or something, you know?
    0:14:19 And I saw a friend of mine and, you know,
    0:14:20 these days when you run into somebody
    0:14:21 that you haven’t seen in a while
    0:14:24 and they’ve like, you know, like dropped a bunch of weight
    0:14:26 or you’re like, okay, you’re on the sauce,
    0:14:28 like you’re taking out a Zempik, right?
    0:14:31 Like it’s kind of like a thing, like it’s a thing.
    0:14:34 And when I talked to her, she’s like,
    0:14:38 no, like I tried that GLP-1 probiotic by pendulum
    0:14:39 and I’m like, what are you talking about?
    0:14:40 I like, I didn’t even know it existed,
    0:14:43 I feel bad, I’m sorry, I didn’t go and see the site.
    0:14:45 I was in the middle of my own startup, which was crazy.
    0:14:47 But you launch this new thing and I was like,
    0:14:48 you got to be shitting me.
    0:14:53 Like this actually works with and enhances GLP-1
    0:14:56 so people are actually, you know, getting reduced cravings.
    0:15:01 And for her, she was like, I, if I see a Chaka bar
    0:15:04 and I taste a bite, it’s gone.
    0:15:07 And she’s like, that’s my craving, that’s my downfall.
    0:15:09 And she goes, it’s the weirdest thing, Kevin.
    0:15:12 She goes, I’ll have a bite and I’m good.
    0:15:14 And I just walk away.
    0:15:18 And so she said it took her like around 60-ish days or so
    0:15:21 after taking it to kind of like really get in on it
    0:15:23 and feel the effects, but really curious,
    0:15:27 what is this product and then what have you seen so far?
    0:15:31 – Yeah, the food cravings thing is huge.
    0:15:35 So first of all, the product is a subset of the strains
    0:15:37 that are in pendulum glucose control.
    0:15:39 And so, and it’s the subset of strains
    0:15:42 that specifically stimulate the GLP-1 hormone.
    0:15:46 And, you know, there are only two strains
    0:15:48 that have ever been published to show
    0:15:51 that they can directly stimulate GLP-1 secretion.
    0:15:54 And one of them is acromance, amusinophila.
    0:15:56 The other one is Clostridium butyricum.
    0:15:57 Both of those strains are in this product
    0:15:59 along with a third strain that we know
    0:16:00 functions upstream of it.
    0:16:03 And so it’s specifically designed to increase
    0:16:07 your GLP-1 hormone via the microbiome.
    0:16:10 And what we really focused on was this food cravings part
    0:16:14 because we know that one of the biggest issues
    0:16:17 that people experience is food noise.
    0:16:20 And so, you know, you have, I can’t remember the number,
    0:16:21 but it was something like, you know,
    0:16:25 85% of women are walking around with food noise,
    0:16:28 which basically means you’re thinking about food all the time.
    0:16:30 And all the food that you want to eat
    0:16:31 that you shouldn’t be eating.
    0:16:33 And so anything that can quiet that noise
    0:16:36 becomes really impactful for improving your food choices
    0:16:39 as well as how much food that you’re intaking.
    0:16:41 And then ultimately, of course, if you have good nutrition,
    0:16:44 it shows up in a variety of different health benefits.
    0:16:47 And you also note that things like Ozymbic and Wokowi,
    0:16:49 one of the main things that people experience
    0:16:50 when they go on that is they’re like,
    0:16:52 “Hi, I’m not hungry anymore.”
    0:16:54 And that’s part of this GLP-1 hormone.
    0:16:56 It really is your satiety click.
    0:16:59 I mean, it tells your body, it tells your brain,
    0:17:01 we’re full, we don’t need to eat anymore.
    0:17:02 And so there’s actually a diagnostic test
    0:17:04 called the food cravings inventory.
    0:17:06 And the food cravings inventory
    0:17:09 looks at the four major types of food cravings,
    0:17:14 which are sugar, carbs, fast foods, and high-fat foods.
    0:17:17 Usually people know those categories as their weakness.
    0:17:20 And so if you give people this food cravings inventory
    0:17:22 and you give them the product,
    0:17:26 we found that after six weeks,
    0:17:28 91% of those people had a reduction
    0:17:30 in their food cravings inventory score.
    0:17:33 And moreover, the higher that your starting score was,
    0:17:34 the bigger the drop was.
    0:17:37 And so there’s really this huge impact
    0:17:38 to people’s food cravings,
    0:17:40 which then of course there’s all these other beneficial
    0:17:42 outcomes when you’re not having those food cravings.
    0:17:44 But that’s really how the product works.
    0:17:47 It stimulates your body’s natural GLP-1,
    0:17:49 which tells your brain you are not hungry anymore,
    0:17:52 particularly for foods that are not doing your body
    0:17:53 any benefit.
    0:17:55 And through that reduction in food craving,
    0:17:57 your friend’s experience is exactly
    0:17:59 what people are experiencing.
    0:18:01 – That’s fantastic.
    0:18:02 But one thing I forgot to ask them,
    0:18:03 I’m really curious about is like,
    0:18:06 you talked about the oxygen-free environment.
    0:18:09 We did skip one piece, which is like,
    0:18:11 how the hell are you able to then take a pill
    0:18:15 and get it down there and have it be alive still
    0:18:18 if it has to be born in this an oxygen-free environment?
    0:18:20 – Yes, great question.
    0:18:23 And I will say that I know that Tru is one of our investors.
    0:18:25 So this is probably a terrible thing to say.
    0:18:27 But had I known that it was gonna be this hard,
    0:18:30 I probably wouldn’t have started this company.
    0:18:32 – The different steps that you have to take
    0:18:34 in order to make a product that works
    0:18:36 is first of all, you have to be able to get these strains
    0:18:39 out of the gut microbiome, the ones that matter,
    0:18:41 and knowing which ones matter.
    0:18:43 The second thing you have to do is figure out
    0:18:44 how to grow them in this–
    0:18:46 – Wait, hold on, how did you do that?
    0:18:48 How did you get like, ’cause if, yeah,
    0:18:50 how would you ever be able to do that?
    0:18:53 ‘Cause if they’re past, they’re gonna be dead.
    0:18:56 Did you have to go in with what’s that process like?
    0:19:01 – Well, that process is you basically have to
    0:19:02 buy these anaerobic chambers.
    0:19:03 I don’t think you gotta,
    0:19:04 oh, maybe you do get a chance to see them.
    0:19:06 They’re these– – I saw it, yeah.
    0:19:10 – Yeah, so essentially you’re collecting stool
    0:19:11 and you’re immediately putting them
    0:19:12 in these anaerobic chambers
    0:19:15 and then you’re trying to culture
    0:19:17 the specific strains out of them.
    0:19:18 And then you end up doing,
    0:19:21 I mean, it’s basically sort of a classic way
    0:19:23 that we do protein purification,
    0:19:25 which is that you have this complex gamish of stuff
    0:19:27 and then you just continue to dilute
    0:19:30 and DNA sequence until you get the well
    0:19:31 that has your strain.
    0:19:36 So it’s a little bit of a caveman way
    0:19:37 to get down to a single strain,
    0:19:39 but that’s the way that– – Yeah.
    0:19:40 – So you– – And just so people know,
    0:19:45 they’re not taking pills of stool, purified stool.
    0:19:47 That’s not the case here.
    0:19:50 These are grown, these are grown by you, yeah.
    0:19:51 – Yes, these are isolates
    0:19:53 that are now single strains that are grown.
    0:19:56 There’s no stool consumption happening here.
    0:19:58 – Well, what’s funny is like they actually,
    0:19:59 I mean, I’m sure you’ve heard about this though,
    0:20:01 but they actually do that kind of like for people
    0:20:05 that have hardcore certain type of bowel diseases,
    0:20:08 they can do those stool replacement like,
    0:20:09 what are those called?
    0:20:10 Do you know what I’m talking about
    0:20:13 where they actually, they have a treatment for that now,
    0:20:13 which is crazy.
    0:20:15 We actually take somebody else’s stool
    0:20:18 and repopulate bacteria, which is just insane,
    0:20:20 but apparently it works.
    0:20:22 – Oh yeah, the fecal microbiome transplants
    0:20:27 are extremely effective, and we can get into this,
    0:20:30 but C. diff infections are one of the places
    0:20:32 where these fecal microbiome transplants
    0:20:36 are super powerful, and they’re sort of this weird conundrum,
    0:20:38 which is like when people get C. diff,
    0:20:40 and clostridium difficile is a strain
    0:20:42 that’s in your microbiome, when you take an antibiotic,
    0:20:44 what can happen is that that strain can start to now,
    0:20:47 it can survive the antibiotic and start to divide,
    0:20:48 and it has no competition,
    0:20:50 so then it starts to take over your gut,
    0:20:53 and the treatment is more antibiotics to try to kill it,
    0:20:55 but there’s this other alternative treatment,
    0:20:57 which is the fecal microbiome transplant,
    0:20:59 where you basically just infuse somebody else’s stool
    0:21:04 into your microbiome, and it tamps down that specific strain,
    0:21:08 and it is way more effective than the antibiotic treatment.
    0:21:09 So anyway, that’s a–
    0:21:12 – Yeah, that is not something you provide,
    0:21:14 but it’s a fascinating thing to go with Google
    0:21:15 if you have the C. diff or something like that
    0:21:18 for your loved ones, for sure.
    0:21:19 – For sure, yeah, definitely.
    0:21:21 And interestingly, there are companies
    0:21:24 that are kind of, there’s different delivery modalities,
    0:21:26 and so there are companies that have gotten
    0:21:27 that down into a pill.
    0:21:29 So for us, it was the specific strains,
    0:21:31 ’cause we’re not doing the stool transplants,
    0:21:32 it’s figuring out how to grow them
    0:21:35 in an anaerobic environment where no oxygen gets in,
    0:21:37 and then you gotta freeze dry them
    0:21:39 because you have to be able to get them into a pill,
    0:21:41 and freeze drying means that it’s literally
    0:21:43 what it sounds like, you freeze them down,
    0:21:45 you dry them, they get into a powdered form,
    0:21:47 the cells have to survive that,
    0:21:49 so you’re actually trying to help them,
    0:21:51 there’s this whole pressure temperature thing
    0:21:53 where you’re trying to help them survive freeze drying.
    0:21:56 Once they’re in that powder freeze-dried form,
    0:21:58 it’s like a mildly dormant state,
    0:22:00 and so then they become a lot more stable,
    0:22:02 then you can expose them to oxygen, they’re okay.
    0:22:04 So you gotta freeze dry them,
    0:22:06 then you have to get them into a pill
    0:22:09 that is going to deliver them back to the distal colon.
    0:22:11 So our pills are enteric-coded,
    0:22:12 so it gets through the stomach acid,
    0:22:14 and they have a time-delayed release,
    0:22:15 so it gets through the whole GI tract
    0:22:17 to get to that distal colon,
    0:22:19 and then you have to have that pill melt there,
    0:22:21 and the strains have to come to life,
    0:22:25 so we actually include some prebiotic food for the strains,
    0:22:26 and they have to be able to then come back to life
    0:22:30 and do their function, which is to help stimulate
    0:22:32 gut lining, GLP-1 production, all these different things,
    0:22:35 and all of those have to be true,
    0:22:37 for you to have this outcome of A1C
    0:22:39 and blood glucose spike improvement,
    0:22:44 and every one of those steps was an invention.
    0:22:45 Wow, that’s crazy.
    0:22:47 This is so awesome.
    0:22:49 So you’ve got this new GLP-1 product.
    0:22:52 The reason why I really wanted to have you back on the show,
    0:22:54 and I think this is the very most important crucial piece
    0:22:56 to get across to people, it’s like,
    0:22:58 it’s not lost on either one of us,
    0:22:59 the true ventures where I work at
    0:23:00 as an investor in your company,
    0:23:04 and the last thing, the most precious thing I have
    0:23:06 as a podcaster and someone that gets out on media
    0:23:08 is the trust of my audience, right?
    0:23:10 Like, that’s the most thing that I cannot compromise
    0:23:12 no matter what, otherwise, what am I doing, right?
    0:23:14 So it’s important to let people know
    0:23:18 that nothing about what we’re about to tell you
    0:23:21 has any benefit to me in terms of there’s no payment,
    0:23:23 nothing weird happening between the two of us.
    0:23:26 I wanted to have you on because I saw benefit
    0:23:27 in my own friends.
    0:23:30 I personally take the product and love it.
    0:23:32 And then, also, these things, like,
    0:23:33 to go get a prescription,
    0:23:35 you don’t have to get a prescription for this.
    0:23:37 To go get a prescription can be very, very expensive
    0:23:40 ’cause oftentimes insurance kind of gets flaky
    0:23:42 and they don’t cover these GLP-1 shots
    0:23:44 and they have side effects that give people nausea,
    0:23:45 things of that nature.
    0:23:47 And so I just thought to myself, like,
    0:23:48 “Huh, I got a tour of the plant.
    0:23:50 “This is a really cool thing.
    0:23:53 “Is there something that you and I could think up
    0:23:56 “and dream up that we offer the audience here
    0:23:58 “that shows them the intent,
    0:24:01 “which is to see if this works for them, right?”
    0:24:03 And so, you know, we were kind of going back and forth
    0:24:04 on email and I remember, where was it?
    0:24:06 I think it was in London when I emailed you.
    0:24:08 I had this idea and I was like,
    0:24:11 “Hey, what if we did a trial
    0:24:13 “where when we have people sign up for this,
    0:24:15 “like, there’s this idea
    0:24:17 “and I don’t think you had done this to date
    0:24:20 “where there’s like this window of time, like 90 days,
    0:24:22 “where they can say, ‘Hey, this didn’t work for me
    0:24:24 “‘and I just want my money back.’”
    0:24:26 Which, to me, feels fantastic
    0:24:28 because then I would feel like I’d never tried
    0:24:30 to convince someone to buy something, you know?
    0:24:32 Like, that’s the last thing I want people to think is like,
    0:24:34 “Oh, he’s just doing this to prop up his venture
    0:24:36 “or whatever it may be.”
    0:24:38 So, we came up with something pretty cool,
    0:24:39 which I’m excited about.
    0:24:41 Do you want to talk a little bit about that?
    0:24:43 – Yeah, I’m super excited about it too
    0:24:45 because for us as a company,
    0:24:48 we invest in a lot of clinical trials and studies
    0:24:50 where we give people product,
    0:24:51 we give them all these tests
    0:24:53 and we are looking for outcomes,
    0:24:56 but then we don’t bring that into the marketplace.
    0:24:59 And so, this is the first time
    0:25:03 that we are offering a cohort of people
    0:25:06 the full experience of basically kind of being on a trial.
    0:25:10 And so, the idea here is that it takes 90 days
    0:25:14 to see the improvement of food cravings at, you know,
    0:25:15 many people see it before.
    0:25:17 Then, as I said, our previous study was six weeks,
    0:25:20 91% of people saw an improvement.
    0:25:23 But what we’re going to do is we are going to,
    0:25:26 there’s going to be a special page on the Pendulum website,
    0:25:27 which is going to be Kevin’s page.
    0:25:29 And if you come through that page,
    0:25:30 what you’re going to get access to
    0:25:32 is of course all the information
    0:25:33 that everybody else gets access to
    0:25:37 about the GLP-1 probiotic and how it works.
    0:25:41 But you are also going to get access to a 90 day trial
    0:25:43 where we will give you
    0:25:45 the food cravings inventory diagnostic test,
    0:25:46 that diagnostic test that I told you about.
    0:25:49 You’re going to get it at baseline,
    0:25:52 you’re going to get it at 45 days,
    0:25:53 and then you’re going to get it at 90 days.
    0:25:55 I want to share that data back with you
    0:25:58 so that you can see what is my starting food cravings inventory
    0:26:00 across those four different types of cravings,
    0:26:03 and then how does it change over time.
    0:26:05 And if you get to the end of that 90 days
    0:26:08 and you haven’t had an improvement in your food cravings,
    0:26:09 you’re going to get all your money back.
    0:26:13 And we’ve never, never run anything like this before.
    0:26:16 And I’m super excited to get the real world data
    0:26:18 and to see what people are experiencing.
    0:26:22 You know, if on the other hand you do see improvement,
    0:26:23 then we’re going to give you a 20% discount
    0:26:25 off your next order.
    0:26:27 And so that kind of helps,
    0:26:30 hopefully lower the barrier to keeping people in.
    0:26:33 And then moreover, within our company,
    0:26:35 we have customer service like everybody else does,
    0:26:38 but we have a team of actually registered dieticians
    0:26:40 who are microbiome specialists.
    0:26:42 And so the other thing we’re going to do
    0:26:47 is that if you buy through this particular mechanism,
    0:26:49 if you have a question,
    0:26:51 you’re not going to go through the regular customer service
    0:26:52 to get escalated.
    0:26:53 You’re going to go directly to a microbiome specialist.
    0:26:56 So any of these questions you have about like,
    0:26:57 how is this product really working?
    0:26:59 What’s happening to my microbiome?
    0:27:00 What if I’m taking these 12 other things?
    0:27:02 You’re going to go right to a person
    0:27:03 who’s going to be able to answer those questions for you.
    0:27:06 And so by giving you all of the tools
    0:27:09 and the information and the data
    0:27:10 and the diagnostic test,
    0:27:13 we’re hoping that everyone will be able to see very clearly,
    0:27:16 is the product working for me or not?
    0:27:17 – Yeah, I love that.
    0:27:19 And it’s a way, I mean, this is going to be valuable data.
    0:27:21 Like to get back to you, obviously we’re always,
    0:27:23 you’re always evolving the science here.
    0:27:26 Like the more data you can have, the better.
    0:27:28 And it’s a fantastic way to say,
    0:27:30 hey, I know there’s so many of my friends
    0:27:31 that have been like, hey,
    0:27:33 do you know any like compounding pharmacies
    0:27:35 where I can get a Zampic or whatever?
    0:27:36 They’re always trying to hit me up
    0:27:37 for like an angle to get one of these.
    0:27:41 And this is like such a more like no shots,
    0:27:42 way more healthy.
    0:27:46 And like for me, like, and I’m just speaking in a one here,
    0:27:48 like I’ve always, and I haven’t said something
    0:27:49 in this publicly, but I’ve always had stomach issues.
    0:27:51 It’s always kind of like weird grumbly stuff.
    0:27:54 And like it’s mostly like stress of a founder or whatever.
    0:27:56 And I’ve always, you know,
    0:27:58 appreciated your line of products
    0:27:59 because they’ve helped dramatically
    0:28:01 with all of that stuff.
    0:28:03 I was just telling my wife, I got back from this trip
    0:28:05 and, you know, I was doing so much travel.
    0:28:07 Normally my stomach’s like at least one or two days,
    0:28:09 it’s like, I’m not happy, you know?
    0:28:11 And it’s like, I didn’t have any of that.
    0:28:13 And granted that who knows it could happen tomorrow.
    0:28:15 But, you know, it’s one of those things
    0:28:18 where I know that there’s multiple people
    0:28:19 that are personal friends
    0:28:20 that have had great positive experiences
    0:28:22 from the products we’ve created.
    0:28:24 And that’s a really strong signal.
    0:28:25 And let’s see how many more people
    0:28:26 we can bring through this.
    0:28:30 And, you know, obesity is a massive issue.
    0:28:32 It’s a massive issue that impacts people
    0:28:33 on so many different levels.
    0:28:35 They don’t, you know, tend to think of it as like,
    0:28:37 oh, you’re overweight, you might have more heart disease,
    0:28:39 but there’s cancers that are linked to obesity.
    0:28:41 There’s a whole slew of things.
    0:28:44 And then also on the glucose side, I mean,
    0:28:46 they’re calling, you know, Alzheimer’s
    0:28:47 like type three diabetes.
    0:28:49 Like there is definitely some links there
    0:28:53 around elevated glucose diabetes and dementia as well.
    0:28:57 So, a lot of reasons to go after this
    0:28:59 and you have a great product line.
    0:29:02 So thank you for trusting our audience here
    0:29:04 and for doing this fun trial with us.
    0:29:05 – Oh, I’m super excited.
    0:29:07 And thank you for coming up with the idea
    0:29:08 to run this experiment together.
    0:29:11 And I really can’t wait to see the data.
    0:29:12 – Yeah, same.
    0:29:14 I’m super, super excited to see what comes out of this.
    0:29:18 And yeah, anything else you can hint at product-wise
    0:29:19 that you have coming out with?
    0:29:21 Like, I mean, I’m curious, like, what is the,
    0:29:26 you mentioned 1% of the, you know, microbiome has been mapped.
    0:29:29 Are you like 2% now, 5%?
    0:29:30 Like, do you even think about it like that?
    0:29:32 Like, are there other strains that you’re like,
    0:29:36 oh, shit, this could be something new and novel and exciting?
    0:29:39 – Yeah, I think one of the things that has kind of emerged
    0:29:40 from all the publications,
    0:29:42 and this isn’t something that I can take credit for,
    0:29:44 but all the publications that have been happening globally
    0:29:46 is that in the microbiome,
    0:29:48 there appear to be these keystone strains,
    0:29:52 meaning that they play a sort of fundamental role
    0:29:53 in the microbiome and in our health
    0:29:56 that if you’re off on those strains,
    0:29:58 it actually shows up in a wide variety of symptoms.
    0:30:00 And an acromancemucinophil is one of them.
    0:30:02 So if anybody does a gut microbiome test,
    0:30:05 you’ll know that no matter which microbiome test
    0:30:07 you’re doing, acromancemucinophil is always
    0:30:08 at the top of the list there,
    0:30:11 telling you whether you’re low, high, or medium,
    0:30:13 we can get into the pros and cons of those tests.
    0:30:16 But that is a keystone strain.
    0:30:18 And the reason is because it plays a role
    0:30:20 in the structure of your gut lining.
    0:30:22 And so when you’re low or missing it,
    0:30:25 it shows up as I have GI issues,
    0:30:27 I have metabolism issues,
    0:30:30 I have actually even neurological issues,
    0:30:32 cardiovascular issues.
    0:30:34 And so it’s been associated with all these other diseases
    0:30:35 because it’s a keystone strain.
    0:30:39 There’s another keystone strain
    0:30:42 that is also if you do a gut test at the top there.
    0:30:46 And we are working diligently on that strain,
    0:30:48 which appears to play a fundamental role
    0:30:51 in how your microbiome interacts with your immune system.
    0:30:52 – Oh, wow.
    0:30:54 – And so we are,
    0:30:55 and it’s never been brought to market before.
    0:30:58 And so just stay tuned, that’s coming out.
    0:31:00 And then the other big thing that’s coming out
    0:31:03 is really thinking about the prebiotics
    0:31:06 that feed these probiotic strains
    0:31:08 and specifically our strains.
    0:31:09 So there’s a lot of prebiotic formulations out there.
    0:31:13 You can get fiber in a million different ways.
    0:31:15 But we have a formulation that is specifically designed
    0:31:17 to increase these keystone strains
    0:31:21 and we will be coming out with that next year as well.
    0:31:23 So I’m really excited about both of those.
    0:31:24 – Awesome.
    0:31:25 Well, thank you for doing all this amazing research
    0:31:28 and it’s great to have you back on again.
    0:31:30 Excited to do this
    0:31:32 and I’ll be reporting back on the website
    0:31:33 once we get the results.
    0:31:34 I’m assuming you’ll do a follow up kind of post
    0:31:39 on the website once we figure out what all came back.
    0:31:40 It’s super exciting.
    0:31:41 – Absolutely.
    0:31:43 Thank you so much and thanks for having me.
    0:31:46 – Yeah, and for everyone that’s listening in,
    0:31:47 where do you get the links?
    0:31:49 Definitely check out the show notes.
    0:31:51 I’ll have all of the links there.
    0:31:52 Make sure to use that link though
    0:31:54 because that’s how you get in,
    0:31:56 jumped into this special private crew
    0:31:57 just for this audience.
    0:32:00 And yeah, so that’ll be the central place
    0:32:03 to find it at over@kevinrose.com.
    0:32:06 All right, we’ll talk again soon.
    0:32:07 – I can’t wait.
    0:32:08 Thank you.
    0:32:08 – Thank you.
    0:32:11 (upbeat music)
    0:32:15 (upbeat music)
    0:32:25 [BLANK_AUDIO]

    Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn’t a skill—it’s a habit available to everyone: beginners and lifelong creators, entrepreneurs to executives, astronauts to zookeepers, and everyone in between. Through small, daily actions we can supercharge our innate creativity and rediscover our personal power in life.

    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.kevinrose.com/subscribe

  • 16 Minutes on the News #8: Apple Camera, Services; Wearables – Where are We

    AI transcript
    0:00:04 Hi everyone, welcome to the A6NZ podcast. I’m Sonal, and I’m here with this week’s segment
    0:00:11 of 16 Minutes, our new show where we cover recent headlines the A6NZ way, why they’re in the news,
    0:00:17 why they matter from our vantage point in tech. This week we cover two topics, the trend of wearables,
    0:00:21 given recent news well beyond just the Apple Watch, and we also quickly cover
    0:00:25 recent Apple event announcements and what they mean for mobile, TV, and so on.
    0:00:29 But first, if you’re liking this new show, I wanted to let you know that you can subscribe
    0:00:34 to 16 Minutes separately wherever you like to get your podcasts. So you can have all eight
    0:00:38 episodes so far, conveniently right there to listen to in the app of your choice.
    0:00:43 Also, a heads up that in a couple of weeks, we will no longer publish 16 Minutes here,
    0:00:48 along with the regular A6NZ podcast. So be sure to go and subscribe now if you want this as a
    0:00:53 separate weekly show. Thank you for listening. Okay, so the first segment of 16 Minutes is on
    0:00:58 the news coming out of Apple’s event this week. Let me invite our A6NZ expert, Benedict Evans,
    0:01:01 to talk to us about what your quick take on all this is.
    0:01:06 Well, Apple has a big event this time of year, every year for over a decade,
    0:01:13 on what new iPhone is plus some other things. And so we have new iPhones and we have also some
    0:01:16 information about some of the services that they’re launching, kind of into the realm of
    0:01:20 diminishing returns as we look at new iPhones. It’s kind of more interesting to think about
    0:01:25 where they’re going with some of their services. We’ve had smartphones now or multi-touch smartphones
    0:01:28 as we understand them now for something over a decade. And there’s lots of great phones on
    0:01:32 the market now and they keep getting better, but it becomes kind of increasingly boring.
    0:01:36 The new one is pretty much the same as the old one. All the obvious easy innovation has kind of
    0:01:42 happened and there’s still a few things that get done. But mostly we’re kind of where PCs were 10,
    0:01:46 15 years ago. The big place where you really can still see innovation is camera. And so Apple
    0:01:51 spent most of the time talking about cameras. And so we’re still seeing kind of dramatic
    0:01:55 improvements sort of every year or two. And Apple and Google have been leapfrogging each other
    0:01:59 every year with the portrait mode and night mode and so on. I think the interesting thing looking
    0:02:03 at that, and there’s this sort of telling phrase that Apple used was camera system,
    0:02:08 is that this is really computational photography. So you have multiple sensors, you have the GPU,
    0:02:12 a lot of software, a lot of machine learning going on. And so it’s not that there’s an image
    0:02:15 sensor that’s capturing an image, it’s that the computer is looking at a bunch of input and
    0:02:19 generating an image for you. So you get the kind of people sort of looking at these announcements
    0:02:22 saying, “Ha ha ha, they’ve got lots of sensors. It’s like Gillette.” Which is kind of a dumb
    0:02:26 reaction because actually what you’re seeing here is instead of having one big sensor and a big
    0:02:31 piece of glass, which is what you get on an actual camera, you’re getting something similar or in
    0:02:36 some cases better result by using many small sensors with also things like the gyroscope and the
    0:02:40 image sensor and so on to work out what a good image would be. I think the other side of the
    0:02:44 story and the thing that’s more interesting to talk about is all the services that Apple is building
    0:02:49 around the iPhone. And so you see that both with little bits of hardware, like HomePods,
    0:02:56 AirPods, Watch and so on, and with the credit card, the subscription game service, the TV service,
    0:02:59 some of them hardware, some of them software, some of them are free, some of them paid,
    0:03:05 like iMessage is free. But what they all do is drive kind of retention and repurchase of iPhones,
    0:03:09 some of them drive high margin money, some of them drive low margin money, some of them are free.
    0:03:14 But what they’re all fundamentally doing is a seven, eight, nine hundred dollar phone purchase
    0:03:18 every year, two years, three years. And so you have all these sort of supporting effects.
    0:03:21 So it’s kind of sitting and looking at the event. There are kind of two things where we got
    0:03:25 really kind of new information. One of them was subscription game service, which is, I think,
    0:03:29 five dollars a month. This is Apple Arcade? Yeah, this is the Apple Arcade where they’ve
    0:03:33 rounded up something like a hundred games from independent developers. And then the other
    0:03:38 thing is the, what is it called, the TV product? Apple TV Plus. I loved your tweet about how you
    0:03:43 said what is the Apple take on this? Like there’s a clear Apple take for card, there’s a clear Apple
    0:03:48 take on the watch, but like what is the clear Apple take on TV? Yeah, exactly. There’s something
    0:03:55 interesting if you look at like the arcade or Apple news or the credit card, where you have,
    0:03:59 there’s kind of a sensibility here, that you have kind of a trusted experience. So
    0:04:03 you get Apple Arcade, now you know the games don’t have weird advertising and you can trust them
    0:04:07 with your children. You get the Apple card, it doesn’t have weird fees, it doesn’t have weird
    0:04:11 overages and it kind of tries to help you build kind of more healthy attitude to your money.
    0:04:15 So there’s a kind of a building narrative here about what it is to be an Apple customer
    0:04:20 and what the Apple brand promises, which is less about like, is the hardware reliable and more,
    0:04:26 is it safe? Is it a trusted internet experience? And so that’s kind of interesting as Apple shifting
    0:04:32 how they see the brand promise of using Apple products. The TV thing is interesting for the
    0:04:35 opposite direction because there really isn’t any of that. They just went to LA, they gave a
    0:04:38 bunch of LA people some money, LA people made them TV shows and now they’re going to put TV shows on
    0:04:44 the iPad. Like, okay, they’re giving it to you for free for a year with every new iPhone purchase.
    0:04:48 So it’s like, it’s retention and some marketing value there. But it’s kind of like saying,
    0:04:54 well, you get free pizza for a year with an iPhone. There’s nothing Apple about that. There’s no
    0:04:58 software experience, there’s no engineering. There’s not anything that they’re actually
    0:05:02 doing to making it different where even for the credit card, like they’re doing different stuff
    0:05:07 to what other credit card companies do. And I was writing in a blog post about this.
    0:05:12 I kind of looked this up that it’s been reported that Apple’s initial budget for content for Apple
    0:05:20 TV Plus is $6 billion. The operating cash flow in 2006 was $5 billion, more or less.
    0:05:25 They announced the original Apple TV hardware device in 2006. And so Apple is like orders of
    0:05:28 magnitude bigger than they were when they first started trying to do television. But at the same
    0:05:33 time, like they haven’t iTunes this, they haven’t Napsed it. And I think it’s kind of interesting
    0:05:39 to look at this as like the failure of the tech industry to get into television. Because, you
    0:05:44 know, the tech industry has been talking about changing TV for 20 years. They haven’t like
    0:05:49 come in and change the TV experience, which is what a lot of people were hoping for.
    0:05:53 And so it’s kind of interesting to look at kind of the evolution of the maturity of the product.
    0:05:57 They’re spending what would have been like the entire cash flow of the business
    0:06:01 to do what’s now basically kind of an incremental marketing retention business around the side
    0:06:06 of the iPhone. So if we come back to the watch, then it’s kind of interesting because it’s like
    0:06:12 the opposite of TV because it’s doing really hardcore, difficult, mechanical technology,
    0:06:17 software, machine learning, engineering, very few other companies that could make a product
    0:06:22 like the watch. They are shipping this new screen technology that allows the screen to be almost
    0:06:27 always on. I mean, it goes dark a little bit, or it turns from a white background to a dark
    0:06:32 background. The watch is like the exemplar of the integration of hardware, software,
    0:06:36 semiconductor design and everything else that Apple does better than anyone else.
    0:06:38 And it’s very hard for a more modular company to do.
    0:06:41 Okay, Benedict. So bottom line it for me. How should we think about this week’s
    0:06:45 recent announcement in the larger context of what’s going on with Apple and all the
    0:06:46 trends you just mentioned?
    0:06:51 Well, phones have happened. Phones are boring. Apple and other people keep making great phones.
    0:06:55 But what next? That’s actually not what’s important anymore.
    0:07:00 And it’s interesting to see Apple iterating around that product and building kind of accessories
    0:07:05 and optimization and execution around the iPhone. The things you do around that is aware of
    0:07:10 supporting that business. Meanwhile, of course, we kind of sit and think, well, what is the next
    0:07:14 product that is going to come into this world? And everyone from Google to Facebook to Apple
    0:07:16 have other projects that are going on.
    0:07:19 Okay, great. Thank you for joining this segment of 60 Minutes, Benedict.
    0:07:19 Thank you.
    0:07:24 Okay, so the next segment this week is on the news that fitness tracker company Fitbit won a
    0:07:28 contract with the government of Singapore as part of the Live Healthy initiative.
    0:07:32 It’s also interesting because Apple was reportedly, according to the CNBC article
    0:07:36 by Chrissy Farr, one of those vying for this contract. And not only do they have the global
    0:07:40 lead on the smartwatch market, but they actually announced this week that the latest addition
    0:07:45 has improved health monitoring. And you can also access emergency calling there without
    0:07:48 a phone in hand, which arguably makes it a life-saving device.
    0:07:52 But the bigger picture here is really about the overall trend of wearables in healthcare.
    0:07:55 What’s hype? What’s real? Where are we?
    0:08:00 To help us put all this in context, let me invite our expert, A6NZ Biogeneral Partner,
    0:08:01 Vijay Pandey. Welcome, Vijay.
    0:08:02 Hi, great to be here.
    0:08:06 So let’s talk about this news. Let me quickly summarize some of the more salient details.
    0:08:09 The head of Singapore’s Health Promotion Board is partnering with tech and health companies,
    0:08:14 which is why the residents there can now register for Fitbits. It’s the same plan that they actually
    0:08:18 have for employers. You get the device, which you can wear on your wrist or even on a clip,
    0:08:23 like inside your bra strap for free. But you have to commit to a service that also offers
    0:08:27 coaching and other stuff. And it tracks everything from calories burned and heart rate to sleep
    0:08:32 stages. To me, this is interesting because Singapore has a population of 5.6 million,
    0:08:37 and they think this could reach at least 1 million of those people. So that’s the specifics.
    0:08:42 There’s a lot of interesting aspects of this. So first off, Singapore is just a great place to
    0:08:46 try out new technology, the nature of the healthcare system, being this integrated system,
    0:08:50 and it being a sovereign state, but not huge, means that they can really push innovation
    0:08:53 the way other people’s can’t. I agree. And by the way, Singapore has a long history of
    0:08:58 experimentation in general. Yes. And so they’re a very natural sort of leading indicator for where
    0:09:01 other people may go. And so, you know, if you looked at the way they are thinking about this,
    0:09:06 they really want Singaporeans to adopt a healthy living and to affect behavior change.
    0:09:11 And, you know, one of our essential theses that we think about is that tech is a great way to
    0:09:15 change behavior. And so now the question is, what’s the right thing? And it’s common to like think
    0:09:20 about things like 10,000 steps. There’s really not a lot of basis in 10,000 being a magic number.
    0:09:24 It comes from marketing literature more than clinical literature. And it’s nice because
    0:09:30 it’s simple and it’s easy to compete with. But it really is a very little medical basis for that
    0:09:35 number or that metric to be the thing to look at. Well, quite frankly, there’s been a lot of hype
    0:09:38 about wearables. People have been talking about, oh my God, people are going to do this, you’re
    0:09:41 going to do that, you’re going to get data from this and that. And the reality is there’s no good
    0:09:46 way of surfacing the data from wearables. It’s honestly really early adopters where the concept
    0:09:51 of the quantified self comes in. It’s about taking empirical tracking and data gathering tools to
    0:09:55 better reason about what works and doesn’t work in our bodies to help us solve problems.
    0:09:59 That trend has been around for years, but hasn’t really gone mainstream or gotten widespread adoption.
    0:10:04 I think the real advantage that we’re starting to see is that these new devices are moving way
    0:10:08 beyond step counting into much more clinically relevant and measurable. That is part of the
    0:10:12 difference between quantified self and earlier attempts than what we have now. We actually have
    0:10:17 the ability now to measure a lot of different things and to imagine that on millions of people
    0:10:24 with longitudinal data, like every hour, every minute, that’s a data set that really is unheard of.
    0:10:28 And just to really concretely make real what longitudinal means, because that term gets
    0:10:33 thrown about a lot, what that really means is that you’re essentially setting a person’s baseline
    0:10:37 for themselves at an individual level, because right now those things are normed on things that
    0:10:43 are not baseline, to say me, Sonal, Choxi, or you, Vijay Pondett. So if I have repeated measures
    0:10:48 over a long period of time, I can compare 10 years from now what it should be relative to my own
    0:10:52 personal baseline. Without any information, all you can do is compare it to the population
    0:10:58 and population averages. But people are so variable that having this type of data on the individual
    0:11:01 is really invaluable to really understanding how the individual is doing. Are they getting better?
    0:11:06 Are they getting worse? And especially, are there some more severe changes that can be detected?
    0:11:11 So then let’s go back to why wearables, why now? What are the factors or key industry shifts that
    0:11:15 make you think it may be more ready now versus before? Yeah, I think there’s going to be a lot
    0:11:19 of different ways to get at that. So gamification is a very natural one. I think it may be a good
    0:11:25 example outside of wearables or something like the Peloton. Yeah, so you could like get a bike
    0:11:29 anywhere. But the reason why the Peloton is so powerful is that it enables behavior change.
    0:11:32 A is the feeling of like, you’re being this class and you’ve got this coach,
    0:11:37 sort of trainer sort of on you. But also you’re seeing everyone else’s statistics.
    0:11:41 And a little bit of competition often drives people. And you know, there’s other different
    0:11:45 ways you can imagine also various insurance companies could have discounts. If you’re
    0:11:48 going to save like, you know, a couple hundred dollars on insurance, maybe then actually that’ll
    0:11:52 change your perspective. A second wind would be compliance. What do you mean by that?
    0:11:55 From a medical point of view, we’re talking about adherence to a doctor’s wish,
    0:12:00 whether this would be compliance to taking a drug or some behavior. If you talk to doctors,
    0:12:03 actually, a lot of them will say, Hey, you know, it’s nice to think about fancy
    0:12:09 new cures, but I wish people would just do what I ask. I wish that people would just
    0:12:13 take the medicine they ask or just do what they ask in terms of eating better and exercising.
    0:12:17 And anything about like one of the greatest challenges that are facing this country and
    0:12:22 the world is something like type two diabetes. I think about preventing that kind of the way
    0:12:27 we thought about sanitation 100 years ago. So no one should die from not having sewers.
    0:12:31 No one should die from type two diabetes. And so what does this new sanitation look like?
    0:12:35 What does this new infrastructure look like? Apple set up the watch to be a platform.
    0:12:39 And so we are starting to see companies come in and create health apps on that platform.
    0:12:44 So a great example is one of our portfolio companies, Cardiogram, that actually has an app
    0:12:49 that not only can detect atrial fibrillation, but the ability to measure the nature of your heart
    0:12:54 actually opens the door to not just heart related things, but any sort of co-morbidities.
    0:12:58 Their previous study demonstrated that the Apple watch can actually predict type two diabetes,
    0:13:03 hypertension, and sleep apnea. And actually medically this makes sense because there is a
    0:13:08 connection to all these things. And so once we start being able to go beyond steps, now we’re
    0:13:12 getting actually into a really interesting area. But it’s really kind of amazing that this device
    0:13:18 that’s sitting on your wrist was sort of a platform and the app ecosystem takes those components
    0:13:22 and figures out interesting things to do. They were wise enough to put enough sensors on it
    0:13:26 to see, okay, people, let’s see what you can do. So you mentioned sensors. So let’s talk about
    0:13:30 these significance of that here. Well, you know, I think the key significance is that this is all
    0:13:34 about measurement, right? This is about getting this data that we could not get any other way.
    0:13:38 So I’m going to still have you convince me harder though, because data is also the hurdle
    0:13:43 over which people never seem to get past the early adopter wearables hype to the reality of mass
    0:13:49 adoption. What do you think it’s going to take to really take it from data, not just for hobbyists,
    0:13:54 to the next step of data for diagnostics, and then even a step further to potentially
    0:13:57 therapeutics being designed in this world? This is where actually machine learning will play a
    0:14:02 very natural role. So either you can connect to the medical records, as you probably could in
    0:14:07 Singapore, then you’d have millions and millions of labeled data points where you have sort of
    0:14:13 inputs from sensors and the connection to what this means medically. But also there’s a lot of
    0:14:18 interesting things that you can do with semi supervised, where you have a bunch of unlabeled
    0:14:22 data, but a few data points with labels. You spike in a few healthcare records for some people,
    0:14:27 and basically you can understand the landscape by having all these data points, and especially
    0:14:30 a lot of the rare cases. That’s actually really fascinating, because I think that is one of the
    0:14:34 biggest differences in terms of answering and thinking about the question of what’s different
    0:14:38 now versus before with the first waves of hype around wearables. Is that machine learning has
    0:14:43 come of age in order to deal with all the data finally? Yeah, absolutely. I think the next level
    0:14:49 from compliance would be towards prevention. So this is kind of wearable, identify issues before
    0:14:53 you would start to have symptoms. Now, the pros of this is that if you have a serious issue
    0:14:58 and the ability to detect that early is huge. And actually, there are many, many people that are
    0:15:02 either pre-diabetic or have type two diabetes that don’t realize it. And so getting that type
    0:15:06 of information is key. Now, the concern that everyone’s going to have is that will there be
    0:15:10 false positives? I was about to say it’s like type two errors, because you’re essentially
    0:15:15 creating a false, you have it when you don’t. Now, of course, I would much rather have that
    0:15:20 than not find out. Well, it all depends on what is the result of that false positive. If the result
    0:15:25 of that positive is behavior change, if the result is that next time you have a conversation with
    0:15:29 the doctor, you bring these things up, that’s not necessarily bad. I think as long as the
    0:15:33 false positive leads to something that does not put a burden on the healthcare system,
    0:15:37 then even those are not necessarily a bad thing. So then I have a question about who pays for all
    0:15:40 this. So how does this work? So in the case of the government of Singapore, they’re asking for a
    0:15:44 commitment from users to do a subscription, which is part of Fitbit’s move into subscription and
    0:15:48 services and their way of monetizing beyond just the device itself, which is probably smart for
    0:15:53 them from a software strategy point of view. But how does this work in terms of our insurers
    0:15:58 supposed to pay, our healthcare employers supposed to pay, our individuals supposed to pay, is the
    0:16:03 government supposed to pay? Yeah. So one of the nightmares of the healthcare systems, and I think
    0:16:08 especially in the US, is just who is paying for this and the sometimes misalignment between the
    0:16:13 payers and the patients. And so you can imagine a couple different things. One could be realigning
    0:16:18 payer and patient where the patient wants to pay for this. If it’s like $100 or $200, then the price
    0:16:23 will undoubtedly go down over time. And actually, it’s interesting because the Singapore news comes
    0:16:28 right in front of news that their Apple Watch Series 3 is now $199. I get that the low cost makes
    0:16:32 it more ubiquitous and more widely available, but I really don’t still see how it really pushes
    0:16:37 wearables forward to the reality where it could be. There’s one aspect of this, which may be seen
    0:16:41 as chicken and egg, which is that so much of the current healthcare system is shaped more for
    0:16:45 treatment than for diagnosis and prevention. For that to change, there has to be a couple
    0:16:50 different forces. We’re already seeing the financial forces there in terms of fee for value and staff
    0:16:54 service. But now what I think wearables can do is that they can be a key part of the tipping point
    0:16:59 to have something tangible to point to such that we have the data we need and that we’re not burdening
    0:17:03 the healthcare system with sending people in to get tons of physicals or tons of measurements.
    0:17:09 Dixon has talked about this thesis of strong versus weak technologies, that every technology comes
    0:17:14 in two forms, a strong form and a weak form. And they often come together. And generally, we as
    0:17:18 innovators prefer the strong form because it’s the most direct. But the reality of tech adoption is
    0:17:23 there needs to be a weak form. Or what I would argue in some cases is a hybrid phase. And what
    0:17:27 you’re really saying with that, which I love, is that the healthcare system is so complex,
    0:17:31 we can’t actually solve this big complex puzzle from the top. We might be able to use this as a
    0:17:37 wedge in to drive it forward. A remarkably low cost was that could connect one technology to
    0:17:43 the other. I think as the whole system in the US moves from fee for service to fee for value,
    0:17:48 then actually the payers or combined payer providers or at risk providers will see the
    0:17:52 financial benefits of having this. Because for many, many cases catching things early,
    0:17:58 like catching pre-diabetes over diabetes or diabetes over the situations where people are
    0:18:01 starting to have real issues with insulin and where it gets really quite serious. Catching
    0:18:07 that early actually could have a huge impact on the patient’s health as well as on trying to make
    0:18:11 sure that you’re not having really expensive treatments down the road. Okay. So last question,
    0:18:15 how does this fit into the future of the integrated picture for wearables?
    0:18:20 It’s probably not that far from now where your day will seem very similar, but what you’re learning
    0:18:25 is going to be radically different. So you wake up, you go to the bathroom, your toilet will
    0:18:30 have, who knows, DNA reader on it such that you can learn about all the different things that are
    0:18:34 in your urine. From a medical geeking out point of view, this is super exciting because this is
    0:18:40 something that maybe you measure once a year and to measure that once a day is intriguing.
    0:18:44 And then you go on to all the other sensors that are around you. Maybe in your body, maybe you’ve
    0:18:49 just got on the shower, it’s looking for different moles and you go through your day. It seems that
    0:18:54 you actually had a pretty sedentary day today. And this is your third sedentary day in a row.
    0:19:00 And you were at Baskin Robbins. When all these things are connected, it’s all the small things
    0:19:05 that are really the secret here because for many things, there’s not magic. There’s just,
    0:19:11 how do you motivate people? And that is so hard in general. And hopefully it will be much, much
    0:19:15 easier to attack. So bottom line it for me, Vijay. What’s the big takeaway on the news from Fitbit
    0:19:19 and Apple and the context of wearables and where we’re going with healthcare?
    0:19:23 I think the takeaway is that the Singapore government is seeing the value of this and
    0:19:26 that I think they are very much going to be leading into care to others. And actually,
    0:19:31 there are already insurance companies that are subsidizing or paying for Apple watches as well.
    0:19:35 And so we’re going to see more and more of this because the cost really isn’t that high.
    0:19:38 And so this will be something that I think will become just a part of our lives.
    0:19:39 Thank you for joining 16 Minutes.
    0:19:40 Yeah, thank you.
    0:19:44 All right, everyone. Thank you for listening to this week’s episode of 16 Minutes. As a reminder,
    0:19:50 none of this is investment advice or intended for investors. Please be sure to see a6nz.com/
    0:19:54 disclosures for important information. Also, the show notes often include links to the
    0:20:00 article cited or other relevant background. You can find those at a6nz.com/16Minutes. Thank you.

    with @benedictevans @vijaypande and @smc90

    This is episode #8 of our news show, 16 Minutes, where we quickly cover recent headlines of the week, the a16z way — why they’re in the news; why they matter from our vantage point in tech — and share our experts’ views on these trends.

    This week we cover, with the following a16z experts:

    • Apple’s latest event announcing new products and services across mobile, TV, and gaming; where is (and isn’t) innovation happening, and what’s next — with a16z’s Benedict Evans;
    • wearables and health trackers such as Fitbit supplying services to the government of Singapore, and what it means for the hype vs. reality of the current trends of wearables (and ”the quantified self”); going beyond counting steps to clinical applications and detecting comorbid conditions; strong vs. weak technologies and how to pay beyond fee-for-service to fee-for-value; and where does this all fit in a sensor-ified future? — with a16z bio general partner Vijay Pande;

    …hosted by Sonal Chokshi.

    The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

    This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at https://a16z.com/investments/.

    Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

  • 352: 37 Things I Have Learned in My 37 Years

    I wish I was half as smart now as I was at 16!

    But learning everything you don’t know is part of the process.

    One thing I love about my work is I feel like I learn new things every day. Sometimes they’re small little tweaks and hacks, and other times they’re broader strategies or ideas.

    I originally drafted this list 7 years ago, after my 30th birthday, but decided it was due for an update.

    (I updated it at 35, too, but keep learning more!)

    For context, that was pre-Side Hustle Nation, pre-podcast, pre-kids, and pre-almost everything I’m working on now. I’d been a full-time entrepreneur for 4 years already at that point, but my business had seen lots of ups and downs.

    Turning 30 had hit me harder than I expected it to, and I’m guessing it was because I really wasn’t where I wanted to be. I’d been battling with flaky developers, fighting with the state Assembly in Sacramento over affiliate marketing tax laws, and we were in the process of short-selling our home — which had been a major source of stress.

    Seven years later, that stuff is thankfully in past, and I’m in a better place today.

    That’s not to say I’m completely stress-free, but I’m incredibly fortunate to have a healthy family and to get to work on stuff I love every day. Each year that goes by makes me more and more aware of that fact.

    But the life I have today didn’t happen overnight. It’s the result of literally decades (well, at least 2) of entrepreneurial education, trial and error, hustle, and if I’m being totally honest, luck.

    In any case, here are 37 life lessons I’ve picked up in my 37 years on this planet.

    Enjoy!

    Full Show Notes: 37 Things I Have Learned in My 37 Years

  • #386: Ken Burns — A Master Filmmaker on Creative Process, the Long Game, and the Noumenal

    “There’s always the certainty that the opposite of what I might believe in might also be true.” — Ken Burns

    Ken Burns (@KenBurns) has been making documentary films for more than 40 years.

    Since the Academy Award nominated Brooklyn Bridge in 1981, Ken has gone on to direct and produce some of the most acclaimed historical documentaries ever made, including The Civil WarBaseballJazzThe Statue of LibertyHuey LongLewis & ClarkFrank Lloyd WrightMark TwainUnforgivable Blackness: The Rise and Fall of Jack JohnsonThe WarThe National Parks: America’s Best IdeaThe RooseveltsJackie RobinsonDefying the Nazis: The Sharps’ WarThe Vietnam War, and The Mayo Clinic: Faith — Hope — Science.

    Ken’s films have been honored with dozens of major awards, including sixteen Emmy Awards, two Grammy Awards, and two Oscar nominations; and in September of 2008, at the News & Documentary Emmy Awards, Ken was honored by the Academy of Television Arts & Sciences with a Lifetime Achievement Award.

    His newest work is Country Music. It explores the history of a uniquely American art form: country music. From its deep and tangled roots in ballads, blues, and hymns performed in small settings, to its worldwide popularity, learn how country music evolved over the course of the twentieth century, as it eventually emerged to become America’s music. Country Music features never-before-seen footage and photographs, plus interviews with more than 80 country music artists. The eight-part, 16-hour series is directed and produced by Ken Burns, written and produced by Dayton Duncan, and produced by Julie Dunfey.

    It debuts on PBS on Sunday, September 15th, 2019, at 8 EST/7 CST.

    The first four episodes will stream on station-branded PBS platforms, including PBS.org and PBS apps, timed to coincide with the Sunday, September 15th premiere. The second four episodes will be timed alongside the broadcast of Episode 5 on Sunday, September 22nd; each episode will stream for a period of three weeks. PBS Passport members will be able to stream the entire series for a period of six months beginning Sunday, September 15th.

    This podcast is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so.

    As a listener of The Tim Ferriss Show, you’ll get a free 20-count travel pack (valued at $79) with your first order at athleticgreens.com/tim.

    This podcast is also brought to you by Peloton, which has become a staple of my daily routine. I picked up this bike after seeing the success of my friend Kevin Rose, and I’ve been enjoying it more than I ever imagined. Peloton is an indoor cycling bike that brings live studio classes right to your home. No worrying about fitting classes into your busy schedule or making it to a studio with a crazy commute.

    New classes are added every day, and this includes options led by elite NYC instructors in your own living room. You can even live stream studio classes taught by the world’s best instructors, or find your favorite class on demand.

    Peloton is offering listeners to this show a special offer: Enter the code you heard during the Peloton ad of this episode at checkout to receive $100 off accessories with your Peloton bike purchase. This is a great way to get in your workouts, or an incredible gift. That’s onepeloton.com and enter the code you heard during the Peloton ad of this episode to receive $100 off accessories with your Peloton bike purchase.

    ***

    If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    For show notes and past guests, please visit tim.blog/podcast.

    Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.

    For transcripts of episodes, go to tim.blog/transcripts.

    Discover Tim’s books: tim.blog/books.

    Follow Tim: 

    Twitter: twitter.com/tferriss 

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    Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • Yes, the Open Office Is Terrible — But It Doesn’t Have to Be (Rebroadcast)

    It began as a post-war dream for a more collaborative and egalitarian workplace. It has evolved into a nightmare of noise and discomfort. Can the open office be saved, or should we all just be working from home?

  • E38: A Simple Mindset Secret + Less Routine, More Life

    The last couple of weeks have been the most professionally challenging of my life and I divulge all in this week’s episode of The Diary of a CEO. Alongside this, I discuss the importance of having an internal locus of control, and how important constant…

  • #12 – The 1-800-GOT-JUNK Story

    Brian Scudamore (@BrianScudamore) is North America’s Junk Man. He turned a $700 pickup truck into one of the world’s most successful franchises. Hear how he got started, got on Oprah, stumbled and almost killed his business, and the philosophies he uses to run his multimillion dollar junk empire! 

    See acast.com/privacy for privacy and opt-out information.

  • #385: The World’s Largest Psychedelic Research Center

    This is something I’ve been working on for ~1.5 years and something diligent scientists have been working toward for 20+ years.

    This episode features a recording of the press conference announcing the launch of the world’s largest psychedelic research center and the U.S.’s first psychedelic research center — The Center for Psychedelic and Consciousness Research at Johns Hopkins Medicine. Among other things, they will be investigating the effectiveness of psychedelics as a new therapy for opioid addiction, Alzheimer’s disease, post-traumatic stress disorder (PTSD), post-treatment Lyme disease syndrome (formerly known as chronic Lyme disease), anorexia nervosa and alcohol use in people with major depression. The researchers hope to create precision medicine treatments tailored to individual patients’ specific needs.

    I couldn’t be happier, and it wouldn’t have happened without generous support from Steven and Alexandra Cohen (@cohengive), Matt Mullenweg (@photomatt), Blake Mycoskie (@blakemycoskie), and Craig Nerenberg. Many thanks also to Benedict Carey of the New York Times (@bencareynyt) for investigating and reporting on this from multiple perspectives, as he’s done for many years.

    As some of you know, I shifted most of my focus from startup investing to this field in 2015, and it’s incredibly important to me that this watershed announcement helps to catalyze more studies, more ambitious centers, more scientists entering the field, and more philanthropists and sources of funding taking a close look at psychedelic science. To that end, it’s critical that more people realize there is much more reputational upside than reputational risk in supporting this work in 2019 and beyond. To broadcast this as widely as possible, I have one offer and one sincere ask:

    • THE OFFER — If you’re involved with media and would like to learn more about the center or speak with the key scientists involved, please visit this contact page.
    • THE ASK — Please share the New York Times articles (here is one tweet) or the announcement. Whatever you can do to spread the word is most appreciated! The short link tim.blog/nyt will also forward to one of the NYT articles.

    On this press conference, I am joined by Roland Griffiths, Ph.D., who initiated the psilocybin research program at Johns Hopkins almost 20 years ago, leading the first studies investigating the effects of its use by healthy volunteers. His pioneering work led to the consideration of psilocybin as a therapy for serious health conditions. Griffiths recruited and trained the center faculty in psychedelic research as well. 

    Also participating is Matthew Johnson, Ph.D., associate professor of psychiatry and behavioral science, who has expertise in drug addictions and behavioral economic decision-making, and has conducted psychedelic research at Johns Hopkins since 2004 (with well over 100 publications). He has led studies that show psilocybin can treat nicotine addiction. Johnson will lead two new clinical trials and will be associate director of the new center. 

    The conference was moderated by Audrey Huang, Ph.D., a media relations director at Johns Hopkins.

    Additional resources: 

    Johns Hopkins Opens New Center for Psychedelic Research (New York Times) 

    Tim Ferriss, the Man Who Put His Money Behind Psychedelic Medicine (New York Times) 

    Center for Psychedelic and Consciousness Research (Official website) 

    Johns Hopkins Launches Center For Psychedelic Research (Johns Hopkins Newsroom) 

    Center for Psychedelic and Consciousness Research Contact Form

    ***

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