Category: Uncategorized

  • 283: Your Copy Sucks! Website Reviews from a Professional Copywriter

    You’ve got less than 3 seconds to make a first impression online.

    Is your website turning would-be customers away without you even knowing it?

    Your site and the words you use — your copy — could either be making you money or costing you big time.

    I invited copywriting pro Laura Belgray on the show to do some live “copy audits” of listeners’ sites.

    Laura is a professional copywriter with nearly 20 years of experience. During this time, she has written everything from TV promos, launch campaigns, online content, and tons more.

    She is also the co-creator of The Copy Cure, an online copywriting course with Marie Forleo to help you “write like you talk and make people love and buy what you sell.”

    In this episode, we check out the sites from our brave volunteers and critique their language and structure. We looked at sites in e-commerce, service businesses, and blogs.

    Listen in for some common mistakes that could be killing your conversion rates along with Laura’s copywriting tips for compelling lead magnet offers and taglines.

    I’m confident you’ll get a ton of value from listening in on these website reviews and have some homework to go home and implement on your own site right away.

    Full Show Notes: Your Copy Sucks! Website Reviews from a Professional Copywriter

  • 335. Does Doing Good Give You License to Be Bad?

    Corporate Social Responsibility programs can attract better job applicants who’ll work for less money. But they also encourage employees to misbehave. Don’t laugh — you too probably engage in “moral licensing,” even if you don’t know it.

  • 282: How to Build a $60k a Year Part-Time Blog

    FoodTruckEmpire.com generates $60k a year on the side from Brett Lindenberg’s marketing consulting job.

    Why’d he start a blog about the food truck industry?

    “I started the blog at a time in my life when I was looking at just a whole bunch of different business ideas,” Brett said.

    Originally, Brett wanted to start his own food truck. While researching how to start a food truck business he discovered there wasn’t enough quality information online.

    So, he did what all good entrepreneurs do – capitalized on this gap in the market and started his own blog.

    Brett creates the bulk of his content interviewing food truck owners and influencers in the industry.

    He’s grown his blog to $60k a year in just 4 years through building an academy course, securing paid advertising, running AdSense, and selling ebooks.

    And spoiler alert: he never ended up starting that food truck!

    Tune in to hear Brett’s content strategy, the different ways he monetizes his business, and how you can apply these methods to your own blog.

    Full Show Notes and PDF Highlight Reel: How to Build a $60k a Year Part-Time Blog

  • 334. 5 Psychology Terms You’re Probably Misusing

    We all like to throw around terms that describe human behavior — “bystander apathy” and “steep learning curve” and “hard-wired.” Most of the time, they don’t actually mean what we think they mean. But don’t worry — the experts are getting it wrong, too.

  • 281: How to Start a $1000/Month Freelance Writing Business in 60 Minutes a Day

    In his first 3 months, he’d booked more than $4000 worth of work.

    “I’ve never been very good at working with people, so I wanted something that was flexible,” James said.

    Sound familiar?

    These are the words of someone who was not happy being a shoe salesman and wanted out.

    James was looking for that location independent lifestyle, and when he was approached to ghostwrite a book for $300 he knew what he wanted to do from that point on.

    Fast-forward a couple of years and James now charges $300 per 1000 words for his freelance writing, and most of his work is at least 2500 words ($750).

    He’s also started up a cool business at FreelanceWritersSchool.com teaching others how to follow in his footsteps.

    Tune in to hear how James landed his first clients, his strategies for growing a portfolio, and some of his favorite hacks to overcome writer’s block.

    Full Show Notes and PDF Highlight Reel: How to Start a $1000/Month Freelance Writing Business in 60 Minutes a Day

  • Evolution, Accelerated (Rebroadcast)

    A breakthrough in genetic technology has given humans more power than ever to change nature. It could help eliminate hunger and disease; it could also lead to the sort of dystopia we used to only read about in sci-fi novels. So what happens next?

  • #32 Patrick Collison: Earning Your Stripes

    On this episode of the Knowledge Project Podcast, I chat with Patrick Collison, co-founder and CEO of the leading online payment processing company, Stripe. If you’ve purchased anything online recently, there’s a good chance that Stripe facilitated the transaction.

    What is now an organization with over a thousand employees and handling tens of billions of dollars of online purchases every year, began as a small side experiment while Patrick and his brother John were going to college.  

    During our conversation, Patrick shares the details of their unlikely journey and some of the hard-earned wisdom he picked up along the way. I hope you have something handy to write with because the nuggets per minute in this episode are off the charts. Patrick was so open and generous with his responses that I’m really excited for you to hear what he has to say.

    Here are just a few of the things we cover:

    • The biggest (and most valuable) mistakes Patrick made in the early days of Stripe and how they helped him get better
    • The characteristics that Patrick looks for in a new hire to fit and contribute to the Stripe company culture
    • What compelled he and his brother to move forward with the early concept of Stripe, even though on paper it was doomed to fail from the start
    • The gaps Patrick saw in the market that dozens of other processing companies were missing — and how he capitalized on them
    • The lessons Patrick learned from scaling Stripe from two employees (he and his brother) to nearly 1,000 today
    • How he evaluates the upsides and potential dangers of speculative positions within the company
    • How his Irish upbringing influenced his ability to argue and disagree without taking offense (and how we can all be a little more “Irish”)
    • The power of finding the right peer group in your social and professional circles and how impactful and influential it can be in determining where you end up.
    • The 4 ways Patrick has modified his decision making process over the last 5 years and how it’s helped him develop as a person and as a business leader (this part alone is worth the listen)
    • Patrick’s unique approach to books and how he chooses what he’s going to spend his time reading

    …life in Silicon Valley, Baumol’s cost disease, and so, so much more.

    Patrick truly is one of the warmest, humblest and down-to-earth people I’ve had the pleasure to speak with and I thoroughly enjoyed our conversation together. I hope you will too!

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  • Matthew Walker Ph.D, Author of “Why We Sleep: Unlocking the Power of Sleep and Dreams” (#17)

    A lack of sleep is associated with all types of diseases, including Alzheimer’s and cancer. Professor Matthew Walker, Director of UC Berkeley’s Sleep and Neuroimaging Lab—reveals his groundbreaking exploration of sleep, explaining how we can harness its transformative power to fight disease and change our lives for the better.

    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.kevinrose.com/subscribe

  • 280: How to Start a Bounce House Rental Business (Investing in “Inflatable” Real Estate)

    Corey Jeffreys turned an $800 investment into $3k in the first year and has been growing his business and adding more automated processes each year.

    His entrepreneurial adventure began by exploring the world of real estate investing, when he happened upon a slightly different rental business model: inflatable bounce houses.

    Corey started out renting a bounce house to his aunt as his first customer and doing all the labor himself, to where he is now with a virtual assistant from Upwork taking bookings and a delivery guy from Craigslist handling the delivery.

    This is a very different side hustle from the online businesses we see more often, but Corey managed it with a small up-front investment and it set the cogs turning with possibilities of other industries this can be applied to.

    Tune in to hear how Corey found his first customers, grew his business through word-of-mouth and online marketing channels, and hired help to automate his business processes and remove himself from the day-to-day operations.

    Full Show Notes and PDF Highlight Reel: How to Start a Bounce House Rental Business (Investing in “Inflatable” Real Estate)

  • 333. The Most Ambitious Thing Humans Have Ever Attempted

    Sure, medical progress has been astounding. But today the U.S. spends more on healthcare than any other country, with so-so outcomes. Atul Gawande — cancer surgeon, public-health researcher, and best-selling author — has some simple ideas for treating a painfully complex system.