How To Grow An Audience If You Have 0 Followers

0:00:04 All right, I got a great question in my inbox this morning and it is from a guy named Tony L
0:00:07 So he says Uncle Sean. I love the nickname by the way, Uncle Sean
0:00:13 I’m leaning into that he said if you were starting from scratch building an audience again from zero today
0:00:18 2024 if you’re starting again from zero, how would you do it? What advice would you give somebody like me?
0:00:24 He wants to be a content creator, but has zero followers today Tony from Miami. All right, Tony. I got an answer for you
0:00:40 So first I got to flash my badge, I’m like an FBI officer who walks into the room and I got to show you my credentials if you’re gonna take me seriously
0:00:45 So I’ve built a you know email following of over 500,000 subscribers
0:00:51 I’ve built a Twitter following of 400,000 plus on YouTube. I think I have 500,000 plus subscribers
0:00:54 This podcast has done over a hundred million downloads in the last four or five years
0:01:00 So that’s all in a four-year timespan one university block and all of that has happened
0:01:07 And I’ve learned some things and what I’m not gonna do today is I’m not gonna give you either a generic advice
0:01:12 Like you got to be consistent and just be yourself, right? Like okay, sure, but not very helpful
0:01:17 Obvious and not helpful. So I’m gonna share the counter-intuitive things. I’ve learned I’ve worked on nine
0:01:20 So nine counter-intuitive surprising things that I’ve learned
0:01:24 I’m also not gonna give you some generic one-size-fits-all advice
0:01:27 I hate when people do this, especially this sort of a YouTube
0:01:35 Guru economy of like here’s the answer as if there is such a simple formulaic answer that you could follow that anybody could follow
0:01:40 Right, it’s very personal and there’s art and science as a blend. It’s nothing is guaranteed
0:01:45 But I will share with you the wisdom that I wish I had when I was starting from scratch four or five years ago
0:01:52 Versus today knowing what I know now. What is the wisdom that was surprising non-obvious that I
0:01:56 Wish I could have just drilled into my brain then and if you’re starting today, you could take this now
0:02:02 I’d also like to say that there are many ways to peel the banana and all I know is the way that I do it
0:02:03 Maybe other people do it a different way
0:02:08 They have had success but I can only share with you what’s worked for me and how I think about it
0:02:13 And you could choose if that fits for you if that resonates or not. Alright, so here’s the nine non-obvious lessons
0:02:23 I’ve had building a big-ass audience number one forget the numbers you want to focus on who follows you not how many people follow you
0:02:26 Tim Ferriss once said something that really stuck in my head. He says
0:02:35 Okay thought experiment would you rather have 100,000 Americans picked at random from across the country be chosen to read your book or
0:02:40 Have every member of Davos read your book and love your work
0:02:45 Obviously, you’d pick Davos, right? You’d pick the higher value higher signal group of people
0:02:52 This is a general principle that I buy into which is that more important than how many people follow you is who follows you
0:02:55 because the content you put out is who you’re gonna attract and
0:03:01 This is hard to do this is surprisingly hard to do the first reason is because the platforms shove the numbers in your face
0:03:07 Especially a platform like YouTube where not only do you see how many views every video gets all your audience members
0:03:10 See how many views every video gets and you know that they’re gonna see it
0:03:13 So it is a very hard to block that out podcasting a little bit easier
0:03:16 Not everybody could see how many downloads a podcast gets only you can see it
0:03:23 But every platform has some version of this Instagram Twitter or whatever your your platform is it is very very easy
0:03:26 To start to chase the number
0:03:32 All right, let’s take a quick break because I want to talk to you about some new stuff that HubSpot has now
0:03:36 They let me freestyle this ad here. So I’m gonna actually tell you what I think is interesting
0:03:41 So they have this thing called the fall spotlight showing all the new features that they released in the last few months
0:03:44 And the ones that stood out to me were breeze intelligence
0:03:48 I don’t know if you’ve seen this but if you’re in HubSpot and you have let’s say a customer there
0:03:50 You can just basically add
0:03:56 Intelligence to that customer the estimated revenue for that company how many employees it has maybe their email address or their location
0:03:58 If they’ve ever visited your page or not
0:04:04 And so you can enrich all of your data automatically with one click using this thing called breeze intelligence
0:04:09 They actually acquired a really cool company called clear bit and it’s become breeze which is great because now it’s built in
0:04:12 I always hated using two different tools to try to do this now
0:04:17 It’s all in one place and so all the data you had about your customers now just got smarter
0:04:20 So check it out. You can actually see all the stuff they released. It’s really cool website
0:04:26 Go to hubspot.com slash spotlight to see them all and get the demos yourself back to this episode
0:04:30 So the bad news is it’s hard to resist that the good news is it’s hard for everybody else to resist that in fact
0:04:35 They won’t even try everybody else will fall into this trap and so it is actually a competitive advantage
0:04:42 To completely ignore the numbers at the beginning and focus more on attracting the right types of people to your content
0:04:47 Who are you actually trying to try to attract like I got a buddy. He manages Hollywood talent
0:04:53 So when he writes a newsletter, it doesn’t matter if there’s a hundred thousand people reading it or a thousand as long as the thousand
0:04:58 People who really are the right people they’re people that either need his service or the people that are like him agents in the game
0:05:04 Talent managers that are very high signal and will become his future professional network, right?
0:05:09 I’ll use car analogy as well, which is dangerous because I’m probably the one guy on earth
0:05:12 Who knows nothing about cars doesn’t care about cars, but I dabble
0:05:19 So General Motors sells two and a half million cars a year and is a like 50 billion ish dollar company
0:05:28 Ferrari only sells 13,000 cars 200 times less right 200 times fewer customers less reach
0:05:30 But is it a 80 billion dollar company?
0:05:36 So almost double the value and so how is that possible where you can have 200,000 200 times less reach yet?
0:05:38 still be more valuable and
0:05:43 It’s because Ferrari chose to be luxury they chose to sell to higher-end customers one customer for them is worth
0:05:46 200 for a average car company
0:05:50 That’s why they have much thicker profit margins and so on and so forth and there’s a principle there
0:05:56 Which is attracting the right customer one of the right customer is worth. I don’t know a hundred
0:06:00 Random or non-correct customers for you and I use customer because in
0:06:06 Content whether it’s a viewer a reader a follower their customers of yours. You’re producing a product. They’re consuming it
0:06:07 Let’s call that a customer
0:06:11 So point number one quality matter matters much more than quantity
0:06:18 You might think you believe that but watch 95% of your attention will go towards your follower counts your view counts and all that
0:06:21 Other stuff resist this okay lesson number two
0:06:24 What should I talk about my trainer who I work out with every morning?
0:06:30 He’s got these great phrases and one of his great phrases is the best product is just you pushed out to the world and
0:06:36 Basically like if I just turned you inside out and the whole world got to see what you are all about what you stand for
0:06:40 That if you could just productize that this is me pushed out to the world
0:06:47 That is the best product. Why because no one can compete with you at being you if you truly just take your
0:06:51 Desires your interests your tastes your opinions and you package that and productize that properly
0:06:55 You are in a market of one nobody else can match your taste palette
0:07:02 Nobody else can match your set of experiences prior experiences and stories and nobody can match your delivery style as well as your opinions
0:07:07 And so the core thing you could do if you really want to be great and separate yourself in the content game is
0:07:09 Make the product you pushed out. I call this
0:07:12 Finding your inner nerd so quick story
0:07:16 I remember going when I was younger to my uncle’s house and we get to his house
0:07:22 And he’s like hey you want to see something and he takes me down to the basement and he shows me flicks on the light
0:07:24 And he shows me this elaborate
0:07:29 Model train set that he has been working on for years like five years plus
0:07:35 And it had all these little like the scenery the trees and the trains and I mean it was incredible
0:07:39 And he’s showing me this proudly. He’s beaming. He’s smiling and in my head
0:07:43 I’m trying to smile back when I’m like wow my uncle is the biggest dork in the world
0:07:48 But in the content game you want to be like my uncle you want to unleash your inner nerd
0:07:53 You want to go go go down the main spit and show everybody that train set that you’ve been tinkering with for a long time
0:08:00 Why is this well because the things that you nerd out about are the things that you know the most about it’s the nuanced in-depth
0:08:02 Detailed over-the-top
0:08:07 Passionate obsessed that actually turns into great content. You see this by the way on platforms like tiktok
0:08:10 You’ll see a guy who’s a tomato farmer and he’s like all about tomatoes
0:08:13 It’s this guy thinks about tomatoes more than anybody in my city has thought about tomatoes
0:08:18 and so that guy’s got an obsession and an inner nerddom about tomatoes and
0:08:23 The reality is that the internet is a geography vaporizer. So
0:08:25 Let’s take me for example
0:08:32 If I just took my set of inner nerdy obsessions, it’s like oh man, I really love on one hand
0:08:39 I love startups and building companies and I love going and reading old stories about the PayPal mafia and leaked email
0:08:43 Transactions about how zuck bought Instagram. That’s my I love that. That’s my Netflix
0:08:48 Right, but then I also like basketball and I also like trashy reality TV
0:08:54 I like a bunch of different things now if I walked outside my neighborhood growing up and I try to find somebody who had the same interest as me
0:09:01 Zero right there would be nobody who has the same set of weird obsessions as I do even if I took one of them
0:09:05 Like I like basketball, but I don’t just like basketball. I freaking love basketball
0:09:10 I’m obsessed with basketball and there weren’t really many many people growing up that were as obsessed with basketball as I was
0:09:16 They didn’t find the jokes as funny. They didn’t find the nerdy exes and no stuff as interesting as I did the internet
0:09:19 Vaporizes all of that on the internet you go on there
0:09:26 You will find your tribe you will find the 10,000 people in the world that are as weirdly obsessed about a single subject as you are right and
0:09:29 That’s what works and so there are people who do this
0:09:30 There’s a guy on Twitter
0:09:36 I love dye work wear this guy just loves men’s fashion and he will think about talk about and
0:09:41 Obsess about you know, how long a pant leg should be on a men’s suit something
0:09:45 I don’t personally care that much about but he does and he’s found his tribe online
0:09:47 That’s what you want to do with the content on the internet
0:09:50 You want to find your tribe by unleashing your inner nerd
0:09:58 You get ready to competition and also by the way the secret here it makes success a guarantee. What do I mean by this?
0:10:02 Normally if you come to me and you said hey, I want to build a big following
0:10:10 You know winning to me is becoming famous online. Nobody really says this but that’s what we all want winning to me is having a huge audience well
0:10:12 If that’s your only definition of winning
0:10:15 You will almost certainly fail
0:10:19 And even if you succeed you will feel like a failure for many years probably before that ever happens
0:10:26 That’s a pretty miserable thing like 1% odds of success if ever and in that 1% it still takes years
0:10:28 So every day you’re gonna feel like a failure
0:10:33 However, when you unleash your inner nerd the benefit is you’re just reading about stuff
0:10:37 You’re really interested in you’re talking to people who are you know experts at the thing you really love
0:10:40 You are learning packaging up what you’ve learned and you’re sharing it with the world
0:10:42 And you’re just really into that stuff
0:10:48 And so every day feels like a win because you are talking about the thing you are most interested in which just lights you up
0:10:54 And so you shift the odds of success to maybe 1% maybe many years down the road to every day 100% of the time
0:10:57 I like those odds. Okay lesson number three
0:10:59 Build a magnet not an audience
0:11:02 Everybody wants to build an audience. I think that’s the wrong way of thinking about it
0:11:10 The way I think about it is I am building a magnet a giant magnet that will attract like-minded people into my life
0:11:13 So every blog every podcast every video. It’s a honeypot
0:11:18 And I’m just trying to trap like-minded people into coming into my orbit and then I get to know them
0:11:24 I get to meet them and then they start to share things with me that you know, they know that I’ll like because we’re like-minded and
0:11:30 This has led to incredible deals, you know for my business. It’s led to incredible friendships for me
0:11:34 It’s led to a faster rate of learning because people will start to send me stuff
0:11:39 They know that I’ll like and so I’m trying to build a magnet to bring people to me not an audience
0:11:41 Okay, next one
0:11:46 Back in the category of what do I actually talk about? There’s an exercise that I’ll give you
0:11:49 This is probably one of the only tactical things that I’m gonna say like a
0:11:53 Everybody can literally go write this down and do this and it will make your content better
0:11:57 And again, I’m trying not to go super prescriptive because everybody’s got their own voice
0:12:02 You might like LinkedIn another guy likes podcasting you can win. There’s a million different ways to win
0:12:04 I’m giving you the timeless principles and
0:12:05 Hard-earned wisdom
0:12:13 But one tactical thing I will give you is an exercise you can do and I call it first last best worst weirdest five questions first last
0:12:20 Best worst weirdest stole this from Matthew Dix. I added the weirdest one. He did the other stuff first last best worst
0:12:22 So what you do is you take any
0:12:26 Subject in your life like jobs you say first job
0:12:32 Last job best job worst job weirdest job and then each you’ll just immediately come up with things
0:12:39 My first job was I used to coach basketball at a school for autistic and Asperger’s kids cool
0:12:41 My last job that I had was working at twitch
0:12:44 my worst job was when I
0:12:48 Created a sushi restaurant and every day my hands were like covered in tuna
0:12:53 My weirdest job was when I worked for this psycho billionaire in Indonesia who?
0:12:56 too many stories to tell there, but that guy so
0:13:02 Everybody has a version of these and you could do that with relationships. What’s your first relationship your last relationship?
0:13:05 Your weirdest relationship your best relationship your worst relationship you can say you can do this with jobs
0:13:13 Relationships you can do this with side hustles projects whatever and that will create just this huge pipeline of
0:13:18 Personal stories that you can tell because most people want to say all right. What do you got? What’s your content?
0:13:19 They have like one or two ideas
0:13:23 It’s like you should be idea rich time poor maybe but idea rich
0:13:27 And the way to get idea rich is a very simple exercise first last best worst weirdest
0:13:32 And then you plug in different subjects and you’ll suddenly be sitting in front of 200 personal stories
0:13:38 That only you can tell and then you basically circle the ones that you think have the most juice and then you that turns into content for you
0:13:39 All right
0:13:45 Next one. I think I wish I knew earlier the five D’s so a lot of people want to be famous
0:13:49 But I’ve learned over time that is the wrong goal fame itself kind of annoying
0:13:53 But there’s something to it, right? Like I don’t think I want to be famous, but I do want people to know me
0:13:59 Well, what is that? Well, I don’t want to be well known. I want to be known. Well, so what does it mean to know somebody?
0:14:04 Well, that’s an interesting question. I think it’s you know, they’re personal stories
0:14:08 Like I just said their hopes their dreams their fears their obsessions their quirks
0:14:13 That’s what that’s what goes into actually feeling like you you’re known. Well and when somebody feels like they know you well
0:14:16 They feel connected to you when they’re connected to you. That’s when they subscribe to you
0:14:20 That’s when they pay for you. That’s when they show up to your live events and sell out arenas
0:14:27 That is how you build a truly powerful audience. So the five D’s. What are they the first D done? What have I done?
0:14:29 What’s my track record? You should know that about me
0:14:33 That’s a goal you should have as a creator that your audience should know what you’ve done
0:14:40 They should know what you deliver meaning. What do you offer people who follow you for example this podcast on this podcast? I offer
0:14:43 interesting business ideas, so
0:14:46 opportunities trends business ideas
0:14:52 Business breakdowns, I’ll tell you about business you haven’t heard of that are interesting that are either just cashflow monsters or you know
0:14:54 They could be billion dollar companies in the future
0:14:59 I’ll tell you about those I teach you about those and the last one is frameworks ideas much like this podcast here
0:15:03 I am telling you a way that I think about things that might be useful to you bring you clarity
0:15:08 And bring you hopefully more success. So that’s what I deliver. What do you deliver?
0:15:13 The third D do what do I do for work and what do I do for fun? I want you to know that
0:15:20 Fourth dreams. What am I shooting for? What’s my goal? Right? If I said Gary V a very popular person who is very well-known
0:15:24 But also known well Gary V wants to buy the
0:15:29 Jets if you ever followed Gary V you probably know that Gary V wants to buy the Jets and
0:15:34 That’s his dream and by the way, it’s such a good dream so smart of him because a it’s aspirational
0:15:39 It’s relatable but wanting to buy own a sports team. It tells you about him. He grew up a miserable Jets fan
0:15:43 It’s also likable. He didn’t say I want to buy the Yankees, which is like, oh, yeah, of course
0:15:46 Everybody wants to buy the Yankees. He’s saying I want to buy the loser franchise from my hometown
0:15:49 I want to help turn them around. That’s an admirable sort of like underdog
0:15:54 Underdog way of saying something that’s kind of douchey in reality, which is I want to be so rich
0:15:59 I could buy a sports team. So anyways, but you should tell people your dreams and the fifth one dork out
0:16:02 What are you really into? What do you what are you a nerd about? What do you collect?
0:16:06 That’s what you people should know about you. So the five D’s this gives you two wins your audience feels more connected to you
0:16:08 But also you get luckier
0:16:11 Weird they said it right luckier. Yeah, that was a surprise to me, too
0:16:17 There’s a certain type of luck where when people know you really well and they find something that they know you will find valuable
0:16:21 Or you could help them with they will reach out to you and it’s almost like you were out there searching for it
0:16:24 But you never had to leave your own the analogy here who came from the vault
0:16:27 I really loved which was imagine you are known
0:16:32 Well, you are known. Well, you are known to be somebody who loves
0:16:36 Diving deep sea for treasures and you were the best at this and you have done this several times
0:16:39 You’ve shared your stories well when somebody on the other side of the world finds a hidden treasure
0:16:45 Buried deep in the ocean you will be their first phone call because luck will find you in that scenario
0:16:48 And so that’s something that comes out of the five D’s
0:16:52 Okay, this is getting kind of long, right, but you’re still here. That’s weird
0:16:56 Well, that’s because there’s another important principle, which is there’s no such thing as too long only too boring
0:17:01 So if you bounce by now, it’s because I’m telling you things that you don’t find interesting
0:17:03 You don’t find insightful or you don’t find novel
0:17:10 But if you’re still here you listen to one guy on a monologue for this long you can literally hear my mouth drying up
0:17:15 It’s because I’m telling you things that are insightful that are entertaining and that are useful to you
0:17:17 So there’s no such thing as too long only too boring
0:17:20 Next one. I think I’m on seven
0:17:29 Don’t worry about writing style or production quality if you’re doing audio video the goal is not C minus content with a plus production
0:17:35 It’s a plus content with C minus delivery. That’s the starting point. You should be going for that’s the first milestone of success
0:17:38 I do not waste hours on packaging or
0:17:41 Perfecting my setup if you go look at the early versions of this podcast
0:17:46 It’s me in a bedroom with shitty headphones and shitty audio and literally the very first version of this
0:17:50 I had like one air pod in like it was bad, right? Go look at Joe Rogan’s first podcast
0:17:55 Here’s a screenshot of it. If you’re on YouTube, you can see it. You know, it’s literally Joe with a fuzzy webcam
0:18:00 There’s literally like a snowflakes like trippy effect on the screen like which is like so obnoxious
0:18:05 There’s a giant rainbow background behind him like today. Joe’s the king of podcasts. He’s got a custom studio
0:18:11 But back then he didn’t worry about all that he first conquered content then conquered packaging
0:18:15 I see a lot of people get this wrong because they go look at people who are 10 years into the game
0:18:17 And they think oh, that’s how my shit needs to look
0:18:22 No, no, no first nail content when you’re confident you’ve nailed content then start leveling up your production
0:18:30 So here’s the deal I made most of my money from a newsletter business
0:18:34 It was called the hustle and it’s a daily newsletter at scale to millions of subscribers
0:18:36 And it was the greatest business on earth
0:18:43 The problem with it was that I had close to 40 employees and only three of them were actually doing any writing the other employees
0:18:48 Were growing the newsletter building out the tech for the platform and selling ads and honestly
0:18:53 It was a huge pain in the butt today’s episode is brought to you by beehive
0:18:57 They are a platform that is built exactly for this if you want to grow your newsletter
0:19:03 If you want to monetize a newsletter, they do all of the stuff that I had to hire dozens of employees to do
0:19:09 So check it out beehive.com. That’s B-E-E-H-I-I-V.com
0:19:16 Number eight create a binge bank. So at the beginning your numbers are gonna be small mine
0:19:22 We’re also small everybody’s numbers are small at the beginning that is now normal natural and pretty much unavoidable
0:19:26 It is very natural to start thinking at that point man. What’s the point of even doing this, right?
0:19:30 Nobody’s even gonna see this. Yeah, my last video got eight views. You cannot think about the eight views
0:19:36 It will demoralize you it will kill your momentum that you need to build up instead the trick here is convince yourself
0:19:40 No, no, no forget the eight views. That’s not what this is about. I am building my binge bank
0:19:45 So a binge bank is like your own personal Netflix binge-worthy show
0:19:51 It’s an hour or two of your content that if somebody was interested they could go click the button consume it and be like man
0:19:53 I’m a huge fan of this person. That’s the goal
0:19:59 Create an hour or two of content that if somebody ever ever got there and of course they will why would they not you’re all
0:20:01 You’re awesome. Eventually people will show up
0:20:07 That when they do that in an hour or two they’ll walk away being like wow, I love this guy. This guy’s awesome
0:20:14 So that’s a trick to overcome the chicken and egg problem of having an empty room at the beginning is no no no forget the empty room
0:20:19 I’m building my binge bank right now the last last two. I’ll give you here people don’t want information. They want a feeling
0:20:20 What does this mean?
0:20:26 So I think of any channel I create as a little shop in the world’s most crowded flea market because that’s what social media is
0:20:28 It’s probably the most competitive market on earth
0:20:35 More more competitive than the dating market right because there’s billions of people on social media every day fighting for attention
0:20:40 If you’re gonna be in that market, you have to know what you’re selling. You’re not selling things. You are selling a feeling
0:20:45 David Blaine when he creates his show. He’s not selling magic tricks. He’s selling the feeling of all
0:20:49 James clear who talks about habits. He’s not selling habits
0:20:55 He’s feeling he’s selling a feeling of self-control a feeling of hope that I can actually turn my life around through
0:21:02 This habit stuff the UFC Dana White once said I don’t I don’t sell fights. I sell holy shit moments out live on pay-per-view
0:21:05 I love that Tony Robbins. He sells a feeling of motivation crossfit
0:21:10 They sell a feeling of a satisfying sweat and if you give people a feeling once or twice
0:21:15 maybe they’ll give you a follow but if you give it to him every day for several years you have a lifelong fan and
0:21:20 I figured out what I wanted to sell which was inspiration and I try to do it consistently meaning
0:21:24 I want you when you listen to me. You’re gonna be inspired either by a success story
0:21:30 I tell you about about overcoming failure story about a personal story where I did one of those two things or I’m gonna sell you
0:21:36 Inspiration around ideas like hey, I think this can work or I think this tactic can work and you will feel inspired to go take action
0:21:42 That’s what I try to sell why because that’s the feeling I like so that’s why I try to give other people and last one my bonus one
0:21:44 Be so good. They can’t ignore you
0:21:48 I have had the fortune of becoming friends with mr. Beast over the last few years
0:21:51 And if there’s someone you want to learn content from it’s mr. Beast
0:21:55 It’s the number one most watched youtuber in the world and I love his attitude towards content
0:22:00 Here’s the advice that mr. Beast gives whenever somebody asks him about how to be a successful youtuber
0:22:02 He tells them
0:22:06 Go make a hundred videos and every video on the hundred
0:22:09 I want you to think of one thing you’re gonna do better than the last video. Maybe it’s your hook
0:22:14 Maybe it’s your title. Maybe it’s your thumbnail. Maybe it’s the storytelling. Maybe it’s the editing pace. Whatever. It doesn’t matter
0:22:16 What it is hundred videos?
0:22:22 Improve each one try to make one be conscious about making one thing better each time. I love this advice
0:22:26 I love it for two reasons number one. It’s true and extremely useful advice
0:22:33 but more importantly it just shoes people away because what they come to you for is the secret sauce the answer and what he
0:22:37 Gives them and said is the path. Here’s the way he teaches them to fish it immediately filters people out
0:22:41 He says that like you know 99% of people when he tells them that he never hears from them again
0:22:46 They never go do it so it kind of filters out the unserious people and there’s a lot of unserious people in this life
0:22:48 And the serious people it also works for them
0:22:52 It shoes them away too because by the time they do the hundred improving one thing each time
0:22:55 They don’t need his advice anymore by the hundredth one. They’ve got it. It’s working. It’s cranking
0:23:00 They’re so busy. They forgot about mr. Bees. So that’s why there’s golden advice. I’m doing that right now
0:23:06 So this content that I’m telling you right now is something I wrote on a new content series that I’m doing
0:23:10 So four years ago. I started this podcast my first million. I did it by myself
0:23:14 I interviewed my friends so Lee is the first episode and I just told myself
0:23:18 I was gonna try to do 50 of these episodes and I said I’m gonna do 50
0:23:21 I’m trying to make one thing better every time similar philosophy. I used 50 at the time
0:23:27 Fast forward four years. I’ve just started my first new content project since then which is a email series
0:23:31 So if you go to Sean puri calm you can see it you get to watch me do my hundred reps
0:23:35 This is now rep number four all the content that I’m telling you today is something
0:23:38 I just sent out in my email to everybody who’s on that list
0:23:40 So if you like this type of content go to Sean puri calm subscribe to it
0:23:45 And you get to see me do these reps in public and you’ll get more content like this if this is what floats your boat
0:23:47 so I have a new content series where I’m like
0:23:50 people email me and I
0:23:56 Publish the email chain so basically fans email me questions and I answer them and sometimes I email friends
0:23:59 So like interesting people may be an expert on the election or an expert on
0:24:05 Whatever or like we’re doing one with LeBron James’s trainer of you know say he’s been training LeBron James since he was 19
0:24:08 20 years old and for 20 years he’s been his personal trainer
0:24:13 So we’re doing a series with them where we email back and forth and we publish publish the whole chain for anybody to read
0:24:13 It’s really great
0:24:14 it’s kind of like the
0:24:20 Like the banter of a podcast because two people going back and forth, but it’s the ease and readability of a blog post
0:24:25 So that’s my my sales pitch for it, but my approach to that to making that successful is exactly the same
0:24:29 I’m gonna do a hundred reps and every single week you will notice
0:24:34 I pick one or two things and I’m actually gonna publish what is the one thing I focused on making better this week
0:24:38 I’m gonna publish that so that anybody can see it that is how I’m gonna make that series great
0:24:40 Or I’m gonna figure out that hey, this is not for me
0:24:45 But either way that is the correct approach to giving myself a chance of greatness and that’s what you should do for yourself
0:24:50 The other thing I love that mr. B says is he goes a lot of people I hear them say oh, man
0:24:52 I yeah, I’m trying my hardest. I’m doing great
0:24:54 But you know the algorithm I just can’t you know
0:24:57 I have to do all the stuff the algorithm doesn’t like it algorithms not serving my video
0:25:01 He says anytime you blame you say the word algorithm
0:25:06 Just switch it with the word people because you’re blaming the algorithm the algorithm didn’t like my video no no
0:25:09 People didn’t like your video. The algorithm is just simply giving people videos
0:25:13 They like if the algorithm is not giving them the video. It’s because they didn’t like your video
0:25:17 So I think that’s a very useful thing to know which is it’s a skill issue
0:25:22 It is in your control to make your content better to be so good that they can’t ignore you
0:25:27 All right, I hope that’s helpful if you like this type of content
0:25:31 Let me know in the comments here on YouTube and please go subscribe to my new email series. It’s called Good Friday
0:25:37 It’s stuff like this and if this was really inspiring to you if this felt actionable felt insightful felt fun to listen to
0:25:40 Check it out at Sean Puri calm
0:25:44 I’ll put the link in the description below and you can just type your email in and subscribe
0:25:48 There’s a little fun animation when you do it check it out. Good Friday. That’s the the email series
0:25:48 by the way
0:25:54 Why do I call it? Good Friday because I knew I noticed that most email newsletters are sent on Mondays Tuesday Wednesdays
0:26:00 Whatever nobody sends emails on Friday because most people hate getting emails on Friday, but for me I thought about this way
0:26:02 What is the one good email I could send to somebody on Friday?
0:26:07 What’s a little bit of brain food something that is both entertaining and insightful that you could have going into the weekend
0:26:13 It’s that one good email on Friday, and that’s what I committed to I’m gonna send a good-ass email every Friday for the next hundred
0:26:17 Next hundred Friday, so we’ll see how that goes check it out and thank you for tuning in
0:26:22 I feel like I can rule the world. I know I could be what I want to
0:26:27 Put my all in it like no days on the road. Let’s travel never looking back
0:26:28 ♪ My ♪
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