Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections.
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Show Notes:
(0:00) The malarky factory and The Harm Index
(18:55) Trump’s 2016 playbook
(28:18)Kamala’s viral clip factory
(32:35) Who’s running a better 2024 campaign?
(35:04) What is Elon’s role in Trump’s campaign
(38:31) The lopsided downside of doorknocks
(42:25) Deepfakes and new tools in campaigning
(45:58) “The podcast election”
(50:00) The new playbook for winning in the age of meme wars
(54:15) Most mis-priced opportunity in elections
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Links:
• Sasha Issenberg – https://www.sashaissenberg.com/
• The Victory Lap – https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803
• The Lie Detectives – https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y
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Check Out Shaan’s Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
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Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth
• Sam’s List – http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano