0:00:00 – Let’s go.
0:00:02 – So here we go.
0:00:03 I have it here.
0:00:04 This is the Mr. B’s secret.
0:00:06 – I don’t know if I should be concerned.
0:00:08 – And I guess you faked going to college?
0:00:10 – Oh, that’s a juicy one.
0:00:12 – On your hundredth video, you wrote your stats.
0:00:13 – I didn’t do that, I remember that.
0:00:15 – It’s not like at a hundred you were rich and famous.
0:00:17 – People say it takes 10,000 hours to master something.
0:00:19 And I’m like, that’s when you start.
0:00:20 – But you know like nobody does this, right?
0:00:22 – I don’t understand why.
0:00:23 – So we want to do an exercise.
0:00:24 – To see.
0:00:25 – If I can come up with a viral idea.
0:00:27 – But with a budget of $1,000.
0:00:28 – Yeah, exactly.
0:00:30 – So we’re going to do a random word generator.
0:00:32 – They’re going to think this is rigged.
0:00:34 – All right, so they gave us the word grandmother.
0:00:38 So what’s a viral idea with a grandmother?
0:00:41 I mean, bro, if you actually want like a mega-manger.
0:00:43 ♪ I feel like I can rule the world ♪
0:00:46 ♪ I know I could be what I want to ♪
0:00:48 ♪ I put my all in it like no days off ♪
0:00:51 ♪ On a road less traveled never looked back ♪
0:00:51 – What’s up?
0:00:52 – How’s it going boys?
0:00:53 – Hey, how you doing?
0:00:54 – Let’s go.
0:00:55 So it’s been two years.
0:00:56 Lots to update people on then.
0:00:59 I think your business has grown like 10X since then.
0:01:00 – Probably something like that, yeah.
0:01:02 – Yeah, it’s wild to see.
0:01:04 In fact, actually, this is kind of where I want to start
0:01:07 because you walk in, we’re in your office.
0:01:09 This is like Jimmy’s actual office
0:01:11 and it’s easy to see the size and scale.
0:01:13 And now it looks like, of course, you know, like,
0:01:16 this is all, yeah, this is all happening.
0:01:18 But I like to see that journey.
0:01:20 And I actually want to play a clip for you.
0:01:23 – So we’re starting off with the origin story
0:01:24 that sounds like.
0:01:24 – You’re going to hate this.
0:01:25 – This letter room.
0:01:26 – You’re going to hate this.
0:01:29 – Let’s, this is from a video on your YouTube channel
0:01:30 called Quitting.
0:01:31 – Oh God.
0:01:32 – I don’t know if you remember this.
0:01:33 – Oh God.
0:01:34 – Do you know what you’re about to hear?
0:01:35 – I remember uploading this video.
0:01:37 I cannot, I do not remember a single thing
0:01:38 I said in this video.
0:01:42 – You guys make it really hard to quit.
0:01:44 It’s been a month since I uploaded to YouTube.
0:01:47 And to be honest, I was pretty sure I was done with YouTube.
0:01:48 I kind of want to start uploading.
0:01:51 Like I feel like my YouTube channel has so much potential.
0:01:53 I made over half a thousand dollars in money
0:01:54 off of this channel.
0:01:57 I feel like this channel could grow like money aside,
0:01:59 just I could become famous,
0:02:01 which would be awesome in and of itself.
0:02:03 So I don’t know.
0:02:04 I might start uploading it.
0:02:05 – Is this AI?
0:02:06 – This is you dude.
0:02:09 – I don’t remember saying any of that.
0:02:09 Whoa.
0:02:11 – How loud is that dude?
0:02:12 – Oh my gosh.
0:02:14 I was making $500 a month.
0:02:16 Why would I quit?
0:02:17 – And in the thing you’re talking about,
0:02:19 you’re like, you know, I’ve been busy with sports
0:02:20 and I just haven’t been as consistent.
0:02:22 And then what you said was you were like,
0:02:24 the comments have kept me going.
0:02:25 – Yeah.
0:02:25 – You’re like, I logged in today.
0:02:28 I wasn’t planning to upload, but I saw 20 comments.
0:02:29 And you know what?
0:02:31 I think I might keep uploading.
0:02:32 (laughing)
0:02:34 – Man, that’s crazy. – What a fork in the right.
0:02:34 – Yeah.
0:02:37 That was also around the time I got Crohn’s disease
0:02:38 ’cause I was really into baseball
0:02:40 and I wanted to play baseball in college.
0:02:42 And so I was all in on baseball
0:02:43 and there was constant tug and pool
0:02:45 where like one day I’d wake up and I’d be like,
0:02:47 I want to be trying to play in the MLD,
0:02:49 which I had zero shot of, I never would have.
0:02:51 But you know, you’re delusional when you’re a little kid.
0:02:52 And then the next day I’d be like,
0:02:53 you know, I want to be a YouTuber
0:02:55 and this is more realistic and I can make money.
0:02:57 And then I got Crohn’s and I went from 200 pounds
0:02:59 and I was weightlifting every day down to 139
0:03:03 on the verge of dying and I lost every ounce of muscle I had.
0:03:04 I was like, well, I just made this easier.
0:03:05 You too.
0:03:07 I was probably like 14, 15 at the time.
0:03:09 And then yeah, that’s so–
0:03:10 – Sometimes life is working for you.
0:03:13 – Yeah, that was probably around that time there too.
0:03:15 So I was probably going through Crohn’s during that
0:03:17 and trying to figure out like, am I doing YouTube?
0:03:17 Am I doing baseball?
0:03:20 ‘Cause I’m a very all in kind of guy.
0:03:21 Wow.
0:03:22 And so, I mean, just to hear you be like–
0:03:23 – $500 a month, that’s crazy.
0:03:24 – No, no, no, no.
0:03:25 Half a thousand.
0:03:26 – Half a thousand.
0:03:28 (laughing)
0:03:30 I don’t even heard that, that’s amazing.
0:03:31 – I was richer than I thought back then.
0:03:34 So I mean, no, I was definitely capped in.
0:03:36 I was not making $500 a month.
0:03:38 Or maybe I had one month I made $500 and I was like,
0:03:40 okay, maybe someone from school might see this
0:03:41 and I want to flex.
0:03:44 As I was like, when I graduated from high school,
0:03:45 I was making nothing.
0:03:47 I was not making $6,000 a year back then.
0:03:49 – Dude, you had this great quote.
0:03:51 You go, I started making videos when I was 11.
0:03:52 No one watched when I was 11.
0:03:53 No one watched when I was 12.
0:03:55 No one watched when I was 13.
0:03:57 14, is anyone ever gonna watch these things?
0:03:58 16, nobody’s watching.
0:04:00 17, oh, I’m about to graduate high school.
0:04:03 Still, no one is watching my videos.
0:04:04 – Yep, and 18, no one watched though.
0:04:05 I think it was around 19
0:04:07 where I started to really figure it out.
0:04:10 – And I think, so why are we doing this episode, right?
0:04:13 Our audience is not trying to be YouTubers.
0:04:14 It’s mostly business, founders, investors.
0:04:15 – It works for you.
0:04:17 – Yeah, yeah, I’m kind of a YouTuber now.
0:04:18 You got me.
0:04:20 What I like about you is that your approach
0:04:24 to whether it’s YouTube, selling chocolate,
0:04:25 losing weight, whatever it is,
0:04:27 you have a certain mentality.
0:04:28 I think you were wired differently.
0:04:31 I think in 20 years, I’m gonna be able to look,
0:04:32 I’m gonna show my kids and be like, yeah,
0:04:35 before Jimmy was president, you came on my podcast.
0:04:37 We sat at this little table.
0:04:39 So I honestly think you’re wired differently
0:04:41 and I wanna share those with audience
0:04:43 that anybody can use, whether you wanna be a swimmer,
0:04:44 you wanna be a YouTuber,
0:04:47 you wanna be a business person, whatever.
0:04:48 I also called your assistant.
0:04:51 – Called your thumbnail guy.
0:04:52 – Are they didn’t even tell me that?
0:04:53 What?
0:04:54 – And so here we go.
0:04:55 I have it here.
0:04:56 This is the Mr. Beast secrets.
0:04:57 And so.
0:04:58 – I don’t know if I should be concerned.
0:04:59 – We’re gonna go through these.
0:05:02 These are nine of what I consider to be your rules.
0:05:04 Now you could tell me if these are both.
0:05:06 – Are you making this a game?
0:05:07 He’s laying in front of me.
0:05:08 – Here you go.
0:05:09 So we’re gonna play this game.
0:05:12 And each one of these is to me a rule of Mr. Beast.
0:05:13 It’s something we’ve seen about the way you operate.
0:05:15 And I want you to kind of talk about these.
0:05:16 So this is number one.
0:05:17 – Okay.
0:05:18 Burn the boats.
0:05:19 Burn the boats.
0:05:20 So burn the boats.
0:05:21 Your mom wanted you to go to college.
0:05:24 And I guess you faked going to college.
0:05:25 You pretended to go.
0:05:26 What is the story?
0:05:27 – Oh, that’s a juicy one.
0:05:29 So well, first off,
0:05:31 we didn’t have the kind of money to go to a real college.
0:05:34 So it was just like a free community college.
0:05:37 But yeah, my mom, because she grew up pretty traditionally,
0:05:40 the military worked her whole life.
0:05:41 But then in 2008, she lost everything
0:05:43 when the real estate collapsed.
0:05:45 And so lost all her savings and stuff.
0:05:47 Like we went bankrupt and had to file for bankruptcy.
0:05:49 Like, so she’s like very paranoid.
0:05:52 She just wants her kid to like go get a job
0:05:53 and like not fuck up and not do any,
0:05:54 if she’s very risk adverse.
0:05:56 And so that was a constant tug and pull
0:05:58 ’cause I’m like, I’m gonna be a YouTuber or homeless.
0:06:00 And she’d be like, maybe you could be homeless.
0:06:02 And I’m like, okay, I mean, it is what it is.
0:06:03 I don’t care.
0:06:04 I’m gonna be a YouTuber.
0:06:06 And she just never clicked in her head to her.
0:06:08 It’s like, if he doesn’t get a college degree,
0:06:10 he’s like, my son’s a failure.
0:06:11 I just wasted 18 years.
0:06:13 Like he’s, he’s not gonna be able to provide.
0:06:16 So for her, it was like either college or my life’s ruined.
0:06:17 Cause that’s just how her brain’s wired.
0:06:19 And because she went through so much.
0:06:22 And so when I was like, I don’t want to go.
0:06:24 She was just like, then leave, get out of the house.
0:06:26 Like I can’t, I just can’t bear the sight of my son
0:06:28 just sitting around and in, you know,
0:06:29 just throwing his life away.
0:06:31 And I didn’t have enough money to move out.
0:06:32 So I was like, frick.
0:06:34 And luckily the community college is so cheap.
0:06:35 It’s not like she was wasting money on it.
0:06:38 So I was like, okay, I’ll go to college.
0:06:40 And then I mean, I just flat out lied to her.
0:06:42 Like I was like, I’ll do it.
0:06:44 But you know, I had no intention of actually doing it.
0:06:47 And so I went just to see what it was like.
0:06:49 And I was like, well, maybe I’m like being a little dramatic.
0:06:51 And I went to class for like a week.
0:06:52 Horrible. It was so boring.
0:06:55 I mean, I swear like the teacher was just reading out of the book.
0:06:57 And I was like, why, why do I have to,
0:06:58 I could just read the book.
0:06:59 Like what are we doing?
0:07:01 You know, and I said that to some of the people around me.
0:07:03 And they’re like, yeah, that’s what education is.
0:07:04 Stop complaining.
0:07:07 And I’m like, I just was my head hurt.
0:07:09 And so then I was like, it is what it is.
0:07:11 Like I have like a six month time clock
0:07:13 where I have to make enough money where I can move out
0:07:14 because once my mom knows,
0:07:15 I’m screwed.
0:07:16 She’s going to kick me out of the house.
0:07:18 Honestly, I would want to leave the house
0:07:21 because I know it’s going to make her depressed and very sad.
0:07:23 So you just didn’t go after that?
0:07:25 Yeah. So I would go every day, go.
0:07:26 And then I would just sit in like this,
0:07:29 like I had a really old, like Dodge Durango
0:07:30 that was super used a lot of miles.
0:07:32 And I would just sit in the Dodge Durango and like edit videos.
0:07:34 And I film at night and I’d come home.
0:07:36 And would you come back and be like, school was great now?
0:07:37 Yeah. I was just like, yeah, you know,
0:07:38 she’d make house college.
0:07:41 And I was like, you know, and then we went on.
0:07:43 And I just wouldn’t tell her that I’d stop going.
0:07:44 But you burned the boats. You’re like, all right,
0:07:46 I got six months. Exactly.
0:07:48 I got to either make it or she gets through.
0:07:49 And somehow I figured it out.
0:07:52 I don’t even remember, but we,
0:07:55 I had a month where I made 20 grand right before it was time,
0:07:57 like the window was almost up.
0:07:59 And then I just told my mom, I was like,
0:08:01 I haven’t been going, I’m failing.
0:08:04 I found a place down the road, it’s 700 bucks a month.
0:08:07 Sorry. She’s like, all right.
0:08:10 Hey, real quick, I’m trying something special
0:08:11 for this episode. Let me know if you like it.
0:08:13 We were talking to Jimmy and before these episodes,
0:08:16 I do 30, 40 hours of research and prep.
0:08:19 And I make detailed notes that for me,
0:08:21 make it super easy to remember all the key takeaways.
0:08:22 But for the first time,
0:08:23 I’m actually going to give those notes to you
0:08:26 so you can get them for free in the description below.
0:08:29 It’s my notes, the key takeaways from this episode.
0:08:30 Go ahead and grab it.
0:08:32 It’s down in the description below.
0:08:35 Is this kind of a strategy for you where you’re like,
0:08:37 I don’t think it’s a strategy to support my personality.
0:08:38 I’m a very obsessive person.
0:08:41 Like if you told me to like do a hundred things,
0:08:42 I would struggle at it.
0:08:43 But if you told me to think on this one thing
0:08:45 every second of the day for the next 10 years,
0:08:46 like I can do that pretty easily.
0:08:49 So I like to just obsess over something.
0:08:51 I like to dream about it, wake up, think about it,
0:08:52 think about it, think about it, think about it,
0:08:54 think about it, more work on it, work on it,
0:08:55 work on it, think about it, think about it,
0:08:57 dream about it and just do that every single day.
0:08:59 Like that, to me, it comes very naturally.
0:09:00 What was your observation?
0:09:01 We just went to Walmart with Jimmy.
0:09:02 You did.
0:09:03 Jimmy, we haven’t talked about this.
0:09:04 Most of your items probably doesn’t even know.
0:09:05 I sell chocolate.
0:09:07 We have a feastable since the childhood company
0:09:09 and I’m sure we’ll go into that at some point.
0:09:10 Yeah.
0:09:12 So this episode has brought you by feastables.
0:09:13 So I took him to a Walmart
0:09:15 just because it’s my favorite thing to do.
0:09:17 At my free time, I go walk up and down chocolate aisles
0:09:19 in different retailers and so I brought him along.
0:09:21 He was telling us everything about merchandising,
0:09:23 everything, not just about feastables
0:09:25 but about competitive chocolate companies.
0:09:28 He was showing us like talking numbers of sales.
0:09:30 Dude, I thought like influencers,
0:09:31 it’s just like you give them a product.
0:09:34 They’re like, oh, this, okay guys, hey, buy this.
0:09:36 You know the chocolate game inside and out.
0:09:40 He was in the aisles, like reconfiguring the SKUs,
0:09:41 making everything straight.
0:09:43 I like landed in DC for a layover
0:09:44 to then fly to North Carolina.
0:09:47 And then I got off the plane to go to my connective flight
0:09:48 and I was like, wait a minute.
0:09:50 And then I just opened up like Google Maps
0:09:51 and I searched Walmart and I was like,
0:09:54 I can just drive there and hit 25 Walmarts on the way home.
0:09:56 And so then it was like 10 a.m.
0:09:58 And then I just skipped my connective flight,
0:10:00 just rented a car and I drove from DC,
0:10:02 visited every Walmart on the way to North Carolina.
0:10:04 I didn’t get home till like 9 p.m.
0:10:05 And I just like, it was like–
0:10:08 – I wonder if the CEO Hershey’s has done that.
0:10:09 – Probably not.
0:10:10 – I wonder if he’s doing it.
0:10:11 And then the guy–
0:10:12 – It’s a problem.
0:10:13 – Your friend who was like,
0:10:13 have you gone to Walmart with him?
0:10:14 They’re like, yeah, I don’t know.
0:10:15 Jimmy has like a badge.
0:10:17 Like if something’s out of stock,
0:10:20 he just goes in the back and restocks it himself.
0:10:22 Do they give you like, do you have some way of like–
0:10:24 – Well, it’s a vendor’s license.
0:10:26 So a lot of people have vendor’s license like beverage,
0:10:28 like Coca-Cola, so they have a direct sales network word.
0:10:31 You can fit like theoretically 10,000 chocolate bars
0:10:31 in a palette.
0:10:33 You can only fit 500 Coke cans.
0:10:36 So it’s like a lot harder to store 10,000 cans of Coke
0:10:37 than it’s 10,000 chocolate bars.
0:10:40 So for that, they have Coke charts that some Walmart’s,
0:10:41 they go to every single day
0:10:42 and they’ll just take the product
0:10:45 and go put it in the back for the Walmart employees
0:10:46 and then they’ll go stock the shelves and everything.
0:10:48 So Walmart’s pretty transparent about that,
0:10:51 which I was, when I first got into the CPG game,
0:10:52 I was like, no shot.
0:10:53 Like they’re just gonna let us do it.
0:10:56 But yeah, if your product’s out of stock on the shelf
0:10:56 and you have a vendor’s license,
0:10:58 you can go in the back, scan it in and put it on the shelf.
0:10:59 – Smart.
0:11:01 – Yeah, I mean, you could argue it’s not a good use
0:11:02 for your time and I don’t know why I do it.
0:11:03 It’s kind of therapeutic.
0:11:05 I just love going to Walmart to fix the product
0:11:07 and I like just observing it,
0:11:08 like what it looks like on the shelf,
0:11:09 seeing what the competition’s doing,
0:11:11 just seeing who’s grabbing it and buying it.
0:11:13 – It’s like those memes, like men won’t go to therapy,
0:11:14 but they’ll do this.
0:11:15 (laughing)
0:11:16 This is your thing, right?
0:11:19 – Organize a chocolate aisle in Target or Walmart.
0:11:21 – So let’s do rule number two.
0:11:24 This one, go ahead, we can reveal this.
0:11:25 I think you know what this one is.
0:11:27 – Rule of 100.
0:11:28 I know.
0:11:28 – I gave it a name.
0:11:30 So this is, I’m gonna quote you on this.
0:11:31 So this was somebody, you know,
0:11:33 I’m sure you could ask this a million times.
0:11:34 – Okay.
0:11:36 – What advice do you have for me as a YouTuber?
0:11:38 How do I be successful on YouTube?
0:11:40 And you said this thing that to me was like,
0:11:43 every creator should print this and put it on their wall.
0:11:44 – Oh God, what did I say?
0:11:45 – This applies to everything.
0:11:47 You go, look, your first videos,
0:11:48 not gonna get views, period.
0:11:51 – Make 100 videos, improve something every time
0:11:52 on the 100th one, then ask questions.
0:11:53 – To me, that’s the rule of 100.
0:11:56 Is before you come ask for advice,
0:11:57 it’s like have you made 100 videos
0:11:59 and every time try to make one thing better.
0:12:01 And that’s like also very achievable too.
0:12:04 It’s not like some insurmountable thing to do.
0:12:05 It’s like, all right, I’m gonna make my intro better.
0:12:08 I’m gonna make my editing better or whatever it is.
0:12:10 And the beauty of what you said was,
0:12:12 I think the way you said it, you were like,
0:12:13 if you do that a hundred times,
0:12:15 and I say, come talk to me after you’ve done the hundred,
0:12:17 people, 900% of people just don’t do it.
0:12:19 And then the 1% of people who do,
0:12:20 they don’t need me after that.
0:12:22 Like you figure it out, which is-
0:12:24 – And it’s more of a metaphorical mindset
0:12:25 because that’s the thing.
0:12:29 It’s most people who like need advice
0:12:30 is just go do it and learn to failure.
0:12:32 I’m a big fan of just trial by fire,
0:12:34 go do it, fuck up a bunch of times
0:12:36 and like get 0.1% better
0:12:37 and then do that for a couple of years.
0:12:39 – I have a couple other pictures to show you.
0:12:41 So this is one, this is one of your thumbnails.
0:12:42 – Oh God.
0:12:43 – During your ride-
0:12:43 – That’s still on my channel.
0:12:47 – So I went and I looked at your first hundred.
0:12:48 I was like, all right, he said the rule of a hundred,
0:12:50 let me go look at his first hundred.
0:12:52 And I saw this and like today you’re probably known
0:12:55 as like one of the best, smartest thumbnail people
0:12:56 in the world, right?
0:12:57 – Black Ops do shotgun gameplay
0:13:00 with commentary PS4 or Xbox.
0:13:02 – I suck at making thumbnails,
0:13:04 which is honestly dope because most people,
0:13:05 if they feel like they’re bad at something,
0:13:06 they just don’t do it.
0:13:07 – Yeah.
0:13:08 – They shy away.
0:13:09 – Yeah.
0:13:10 – And then you have this other one,
0:13:11 which is like your hundredth video.
0:13:12 On your hundredth video, you wrote your stats.
0:13:14 You go, subscribers.
0:13:15 – I did do that.
0:13:15 I remember that.
0:13:17 – 730 subscribers.
0:13:18 So on your rule of a hundred,
0:13:20 it’s not like at a hundred you were rich and famous.
0:13:21 – Yeah.
0:13:22 – Right.
0:13:25 – And honestly, yeah, probably 150 of them
0:13:27 are me asking people on Xbox Live to subscribe.
0:13:29 Like when I be playing Call of Duty and like a game chat,
0:13:32 I’d be like, “Yo, subscribe to my channel.”
0:13:33 So.
0:13:34 – What do you see people get wrong
0:13:35 about the rule of a hundred?
0:13:37 – Most people just aren’t as obsessed
0:13:38 with improving things.
0:13:39 They get like pigeonholed in the box
0:13:41 and they’re like, “Oh, I just need to improve.”
0:13:42 I mean, this applies to everything,
0:13:43 but I guess specifically content.
0:13:46 They’ll be like, “Oh, I just need to write better jokes
0:13:47 or I need to have better camera or this.”
0:13:49 And then it’s just a mindset.
0:13:51 Like every single thing can be improved.
0:13:53 There’s no such thing as a perfect video.
0:13:55 You know, from, I mean, you can go as low as you want
0:13:57 to like the coloring, to what you’re wearing,
0:14:00 to how you speak, to how long the video is.
0:14:03 I mean, there’s nothing that you can’t improve.
0:14:05 And so like just having that mindset
0:14:07 where you’re always trying to get better
0:14:08 and like applying that to everything across the board,
0:14:11 not just narrowing in on this one little thing.
0:14:13 But also with this, honestly,
0:14:15 a lot of people are mentors, they just don’t listen.
0:14:17 So they’ll ask me for advice
0:14:18 and like the ones who will listen,
0:14:21 they’ll take their revenue from like 30K to 400K a month
0:14:22 or their goal subs or whatever it is.
0:14:23 I can show them how to hit it.
0:14:25 But a lot of times just people ask for advice.
0:14:27 I’ll say it’ll be like in one ear and out the other.
0:14:29 And like, so those are the worst.
0:14:33 – I use this because I was studying Seinfeld recently.
0:14:34 And I don’t know if you know,
0:14:35 Seinfeld has this daily thing.
0:14:37 Seinfeld is now like 70 years old.
0:14:39 He’s still like in the stand-up comedy game.
0:14:42 He’s the only stand-up billionaire like ever.
0:14:44 So he’s the only comedian who’s a billionaire.
0:14:44 It’s pretty crazy.
0:14:45 And so I was like, all right,
0:14:46 what can I learn from Seinfeld?
0:14:48 And one of the things he did was he was like,
0:14:50 every day for like the last 45 years,
0:14:52 I wake up and my first two hours of the day, I write.
0:14:53 He’s like, I write jokes.
0:14:55 He’s like, guess what, if you want to get good at jokes,
0:14:56 you write jokes every day.
0:14:57 And he’s like, every day
0:14:59 I just try to make it one better than the other.
0:15:00 They talk about writer’s block.
0:15:01 He’s like, that’s nonsense.
0:15:05 He goes, my rule is I sit down, I don’t have to write.
0:15:06 I just can’t do anything else.
0:15:08 And he’s like, and then that makes me write.
0:15:09 And I’ve been doing that.
0:15:10 And he has this yellow legal pad
0:15:12 of all the pages he ever did.
0:15:15 And he literally laid them out on a road.
0:15:16 And he like paved the whole road.
0:15:18 It became like a yellow brick road basically.
0:15:19 It’s incredible.
0:15:20 – Do you know how many hours that is?
0:15:22 Two hours a day for 45 years?
0:15:24 30,000 hours, right?
0:15:24 – Yeah.
0:15:25 – That’s the thing.
0:15:27 People say it takes 10,000 hours to master something.
0:15:31 And I’m like, 10,000 hours, that’s when you start.
0:15:35 That’s the mindset you need with like the rule of 100.
0:15:37 It’s not, because 10,000 hours, what is that?
0:15:40 It’s only like eight hours a day every day for four years.
0:15:41 – Yeah, exactly.
0:15:42 – It’s not that, they get crazy.
0:15:44 But to a lot of people, that’s the saying,
0:15:46 10,000 hours in your master.
0:15:47 I think it should be 100,000 hours to be honest.
0:15:49 I think 10 is too easy.
0:15:52 – So if Seinfeld is like locking himself in a room.
0:15:54 In something, I can’t do anything but write jokes.
0:15:55 Do you ever have to do that?
0:15:56 Or is it just–
0:15:57 – No, this is what I live for.
0:15:58 – Yeah.
0:16:00 – So I mean, I just, I wake up, I walk in the studio
0:16:02 and normally this whiteboard over here,
0:16:03 we erased it, I guess it wouldn’t be leaked,
0:16:05 but it have all the businesses, all the piles,
0:16:07 all the bottlenecks, anything I could do
0:16:08 to push things forward.
0:16:09 And it’s all listed out.
0:16:11 And there’d be probably three or 400 things.
0:16:12 And then we’d go through at the start of each week
0:16:15 and we’d just pick what needs to be done to,
0:16:17 what should we prioritize, et cetera, et cetera.
0:16:18 So it’d be like feastables.
0:16:20 It’s like, you know, ethical sourcing.
0:16:21 Here’s three things that need to be done.
0:16:23 Here’s all the major bottlenecks that if you stepped in,
0:16:24 you could push it forward.
0:16:27 Content, toys, lunch, whatever.
0:16:29 So that’s more how I structure my days is like,
0:16:31 ’cause we just have a lot going on.
0:16:33 And it’s just like making sure what I’m working on
0:16:35 is the most efficient thing.
0:16:38 Because if there’s like 10 people sitting around
0:16:39 waiting on me to make a decision to go work,
0:16:40 that shouldn’t be a Friday thing.
0:16:43 That should be a fucking Monday at 9.01 a.m. thing.
0:16:44 You know what I mean?
0:16:45 So it’s very even just,
0:16:47 just figure out what I need to accomplish in a week.
0:16:49 And then even the order of what we do is very important.
0:16:50 – You wanna do this?
0:16:51 – Yeah, you wanna do it, Jimmy?
0:16:53 Let’s see this bad boy.
0:16:54 You can make anything viral.
0:16:57 – So in your, can we talk about your leaked?
0:16:58 – Yeah, of course.
0:16:59 – The document.
0:17:00 – How to succeed.
0:17:01 – Yeah, you did a podcast on it.
0:17:02 – So we wanna do an exercise.
0:17:03 – Exercise is a challenge.
0:17:04 – A challenge.
0:17:05 – A challenge.
0:17:07 – To see if I can come up with a viral idea.
0:17:08 – Yeah, exactly.
0:17:09 – Okay.
0:17:10 The problem here, I’m down for this.
0:17:12 The only, the ironic thing is,
0:17:14 the only one here who will actually know if it’s viral or not
0:17:15 is me.
0:17:16 (laughing)
0:17:17 – You’re grading yourself here, right?
0:17:18 – I know.
0:17:20 – It’s that meme where Obama’s putting the medal on himself.
0:17:20 – Exactly.
0:17:21 ‘Cause you guys could be like,
0:17:23 – I don’t think they’ll get a hundred million views
0:17:24 and I’ll just go, no.
0:17:24 (laughing)
0:17:26 – But here’s the stipulation.
0:17:27 Take a normal thing.
0:17:28 – Yeah.
0:17:29 – Make it an interesting viral idea,
0:17:30 but with a budget of a thousand dollars.
0:17:31 – A thousand dollars.
0:17:32 – ‘Cause it’s easy to say, oh,
0:17:33 Mr. Beast would just put a million dollars on the line.
0:17:34 – No, you can make it 10 grand.
0:17:35 – Okay, 10 grand, 10 grand.
0:17:36 – Okay.
0:17:37 – And you said you used to use random word generators.
0:17:38 – Oh, I did all the time.
0:17:40 – So we gave you a random word generator.
0:17:41 If you hit, I don’t remember what you said.
0:17:42 – Generate random words.
0:17:54 – You can pay, you can flip through a few until you find a word.
0:17:56 – Right, that got hundreds of millions of views.
0:17:58 Me laying in a coffin, it’s like, holy shit.
0:17:59 Put a coffin 10 feet on the ground,
0:18:01 cover with 20,000 pounds of dirt.
0:18:02 I’m literally in a coffin for a week.
0:18:03 That’s cool.
0:18:04 That’s viral.
0:18:06 That was seven days of me laying down.
0:18:08 I theoretically could have, instead of doing that,
0:18:11 laid in just a bathtub for seven days.
0:18:12 No one would have gave a fuck.
0:18:13 Like that video wouldn’t have,
0:18:15 but in theory, it’s the same amount of time,
0:18:16 at least from a film and perspective.
0:18:17 Logistically, maybe not.
0:18:20 But in theory, both for me just laying down for seven days.
0:18:22 But one is super fucking viral.
0:18:23 The other no one cares about.
0:18:24 And so that’s like the power of ideas.
0:18:27 Like an idea, with the right idea,
0:18:28 you can do the exact same amount of work
0:18:31 as a different idea, but get 50 X to return.
0:18:34 So that’s why I’m so adamant about generating good ideas.
0:18:34 All right.
0:18:37 So I just hit random, create random words.
0:18:38 – Choc.
0:18:39 – Choc.
0:18:39 – Choc, that’s easy.
0:18:41 – They’re gonna think this is true.
0:18:42 – Here you go.
0:18:43 – Send chocolate.
0:18:45 This is a random word generator, bro.
0:18:46 They’re not gonna,
0:18:47 they’re gonna think this whole thing’s safe.
0:18:48 – Let’s do a new one, non-chocolate.
0:18:49 – Grandmother.
0:18:51 All right, so they gave us the word grandmother.
0:18:54 So what’s a viral idea with a grandmother
0:18:57 that could be done for $10,000?
0:19:00 I mean, bro, if you actually want like a mega-manger,
0:19:05 I would do, I completing a hundred year old’s bucket list.
0:19:06 – Oh, so you would meet a grandma?
0:19:07 – Yeah, I’d find a grandma.
0:19:08 I mean, if you really wanted to,
0:19:09 I wouldn’t say I would do this,
0:19:11 but if you wanted like a viral, viral video,
0:19:12 I’d find a grandmother who’s like,
0:19:15 terminally ill and I’d take her and her grandkids
0:19:17 and come, you know, do everything in the bucket list for them.
0:19:18 Like, bro, that-
0:19:19 – That’s a cool idea.
0:19:20 – Like, don’t do this title,
0:19:23 but she will die in 30 days.
0:19:27 So I fulfilled all her wishes that you’ve clicked that.
0:19:28 – Dude, that’s so good.
0:19:29 Hold on, we gotta do another one.
0:19:31 Okay, you passed.
0:19:32 – You passed the test.
0:19:33 I just, I-
0:19:33 – All right, bro.
0:19:34 This is a lifestyle.
0:19:35 I can make things better.
0:19:36 – I like the magic tricks.
0:19:37 – Drawing, you wanna do that one?
0:19:38 – Yeah, drawing.
0:19:41 Okay, the next one here was drawing.
0:19:43 I mean, well, so you want it for 10 grand.
0:19:45 ‘Cause the first thing I thought of is for drawing
0:19:46 is drawing the world’s largest picture,
0:19:48 but that would be more than 10 grand.
0:19:49 Actually, weirdly enough,
0:19:50 a lot of videos go viral on YouTube
0:19:52 where people are just like customizing phones
0:19:54 or things like that.
0:19:56 I, depends, if I’m like a really good artist,
0:19:59 I would do like TikToks go super viral
0:20:02 where they like find a guy, a couple on a street
0:20:03 and they like sketch them.
0:20:03 – Stop them.
0:20:06 – But they sketch them like really ugly,
0:20:08 but they like stop really beautiful people
0:20:09 and then they turn the artwork around.
0:20:10 They’re like, “What the fuck?”
0:20:12 And those do really well.
0:20:14 Like, it’ll be like a very handsome guy,
0:20:16 but they’ll do their face like really round
0:20:17 and like with buck teeth.
0:20:19 And it’s always, those do really well on TikTok.
0:20:21 Like I’ve seen some get a hundred million views.
0:20:24 So that would be one way you could do drawing.
0:20:26 I mean, even it’s just, if you’re good enough artist,
0:20:27 like, and if you’re not,
0:20:29 just get good and study and be good.
0:20:32 I would like, you could design like a hospital floor
0:20:33 or something for like make-a-wish kids
0:20:36 and like do like cool artwork or something.
0:20:38 If there’s like some film you could put up over
0:20:39 draw it and like do a design
0:20:41 that they just peel off a couple of days later.
0:20:42 Like that wouldn’t be that expensive.
0:20:43 And that’d be cool.
0:20:45 Like I surprised make-a-wish kids
0:20:48 with their favorite characters or something.
0:20:53 Yeah, I mean, the, how many do you want?
0:20:54 – When you’re brainstorming,
0:20:56 are you usually just kind of by yourself?
0:20:57 Are you like, what’s your career?
0:20:59 Like if I said, “Jim, you gotta come up with something.
0:21:01 What would you do to set yourself up
0:21:02 to come up with great ideas?”
0:21:04 – Yeah, ’cause in transparency, I have teams now.
0:21:05 And so I don’t, I’m not as like,
0:21:06 I used to do this all myself.
0:21:08 Now I pay a lot of people to do it.
0:21:11 And I just like work with them on the back 10%.
0:21:13 But I mean, yeah.
0:21:15 If you really want to come up with like great ideas,
0:21:16 you need to surround yourself
0:21:17 with other very creative people.
0:21:19 I mean, I’m not gonna say their names,
0:21:21 but I have at least five people
0:21:23 that if I really needed to solve something,
0:21:25 I would call, I’d fly them down.
0:21:27 It’d be boom, boom, boom, boom, me in the middle.
0:21:29 And we could solve anything like creatively
0:21:31 in terms of virality or anything like that.
0:21:33 They’re just like really, really good.
0:21:34 Like once good with thumbnails,
0:21:36 once like the smartest guy I’ve ever met
0:21:38 when it comes to titles, another,
0:21:39 he’s just a fucking freak.
0:21:40 And he says the craziest stuff,
0:21:42 but it’s very like inspirational.
0:21:44 And so you need like that like shotgun
0:21:45 that’s just constantly shooting out stuff.
0:21:46 And then like another guy,
0:21:48 we would describe him more as like a sniper.
0:21:49 Like he’s not gonna say much,
0:21:50 but when he says it, you’re like,
0:21:52 “Dang, that’s good.”
0:21:54 So yeah, I just have like my go-to people
0:21:57 who are like very creative and like,
0:21:58 yeah, they just pull the best out of me.
0:22:00 It’s very important you have that like,
0:22:02 I think Ben Steve Jobs called it in like creative ink,
0:22:03 like his think tank.
0:22:07 And they had a thing where they were like a Pixar,
0:22:08 they have a book called “Creativity Ink.”
0:22:09 – “Creativity Ink,” yeah.
0:22:12 – And he said, people think,
0:22:13 “Oh, we just come up with the best ideas right away.”
0:22:14 He goes, “No.”
0:22:16 He goes, “The creative process is taking something
0:22:18 “that sucks and removing suck.”
0:22:20 And so he’s like, “Yeah, we sit there,
0:22:22 “we watch the first version and it sucks.”
0:22:24 And then we trust each other enough to be like,
0:22:26 “Yeah, that kind of sucks, but here’s what sucks about it.
0:22:28 “Go back, try again, try again, try again.”
0:22:30 He’s like, “By the end, by the 10th thing,
0:22:31 “we’ve just removed all the suck
0:22:32 “and all that’s left is the good bit.”
0:22:33 – Yeah, I was just–
0:22:34 – Do you buy that, is that?
0:22:37 – Yeah, it was just that Pixar is at the Steve Jobs building
0:22:38 and I was just with some of the employees
0:22:40 while they were working and just seeing how they go about it.
0:22:43 And they were doing daily reviews over there,
0:22:45 which is like, every day what they work on,
0:22:47 they’re showing to the director and stuff
0:22:48 and getting real-time feedback.
0:22:50 And they’re very like, ego-less.
0:22:52 And it was very cool to see their culture
0:22:53 and how they go about it.
0:22:57 ‘Cause in terms of animated films, they’re second to none.
0:22:58 – Right.
0:22:59 I remember a couple of years ago when we talked to you,
0:23:02 you said that coming up with ideas,
0:23:04 was still the thing that you felt like
0:23:07 you had the most trouble handing off to anyone else.
0:23:09 It was like the thing that you still just like,
0:23:11 excelled most at and couldn’t get anyone else to just leave.
0:23:13 – Oh, I’ve trained so many great people at that now.
0:23:14 – Okay.
0:23:17 – Yeah, I mean, I have enough ideas for the next five years.
0:23:19 So that’s not a bottleneck at all.
0:23:20 I have too many.
0:23:22 I would just start listing them off,
0:23:24 but then the problem is everyone’s stealing them stuff.
0:23:25 – Yeah, yeah.
0:23:30 – My friends, if you like MFM,
0:23:32 then you’re gonna like the following podcast.
0:23:34 It’s called Billion Dollar Moves.
0:23:36 And of course, it’s brought to you by
0:23:38 the HubSpot Podcast Network,
0:23:41 the number one audio destination for business professionals.
0:23:44 Billion Dollar Moves, it’s hosted by Sarah Chen Spelling.
0:23:47 Sarah is a venture capitalist and strategist
0:23:48 and with Billion Dollar Moves,
0:23:51 she wants to look at unicorn founders and funders
0:23:54 and she looks for what she calls the unexpected leader.
0:23:57 Many of them were underestimated long before
0:23:59 they became huge and successful and iconic.
0:24:01 She does it with unfiltered conversations
0:24:03 about success, failure, fear, courage
0:24:04 and all that great stuff.
0:24:06 So again, if you like my first million,
0:24:08 check out Billion Dollar Moves.
0:24:10 It’s brought to you by the HubSpot Podcast Network.
0:24:12 Again, Billion Dollar Moves.
0:24:14 All right, back to the episode.
0:24:17 – Okay, great.
0:24:18 Let’s go to the next one.
0:24:20 All right, so we have, that’s three of the rules.
0:24:23 Number four, I’ll flip this one, cloning.
0:24:24 – Yes.
0:24:26 – All right, so the backstory of this one is,
0:24:27 last year when we were doing our camper event,
0:24:30 it’s basically a room full of business people,
0:24:32 billionaires, all of whatever.
0:24:34 And you started describing how you run your company.
0:24:36 And you were 25 years old at the time,
0:24:38 you’re now your 26.
0:24:39 – Well, these people double my age
0:24:41 in 20 times the experience of me.
0:24:42 – Correct, and so they were listening and were like,
0:24:44 so who is this guy?
0:24:45 Well, this guy’s been following you around all day.
0:24:46 Who is this and how do you run this?
0:24:48 How do you train people?
0:24:50 And you were like, you describe this process of cloning.
0:24:53 And I swear, I saw like five billionaires
0:24:54 make a note to themselves.
0:24:57 So can you describe what is your cloning principle
0:24:57 and what does that mean?
0:24:59 – Well, the thing is like as a founder,
0:25:01 because I assume a lot of your viewers run this.
0:25:02 – Founders and investors.
0:25:04 – Yeah, like you’re constantly having to put out fires,
0:25:05 you’re constantly having to do things.
0:25:07 And that’s a flaw.
0:25:08 You’re always gonna be putting,
0:25:09 like having to work on stuff,
0:25:11 but you should view any type of you have to work on things
0:25:12 as a flaw.
0:25:13 And it’s like, how do you,
0:25:15 what’s the fastest way to stop working on something?
0:25:18 Every time you work on it, have someone on your hip
0:25:20 and have them learn how to do it,
0:25:22 essentially clone you to do that task.
0:25:24 And so anytime, I don’t ever work alone anymore,
0:25:26 because anytime I’m doing something, that’s a problem.
0:25:29 And like someone should be doing this in six months.
0:25:31 And so that’s just like the cheat code to doing it.
0:25:33 – And it’s cloning, not training, why?
0:25:35 – Well, we would call,
0:25:36 now that I have hundreds of employees now,
0:25:38 I think we’re probably closing on 500.
0:25:39 So it’s a lot more training,
0:25:42 but clones are more like the all in people
0:25:44 who are gonna like run your company one day
0:25:46 and make, like, and have the upside to like live with you.
0:25:49 And, you know, ’cause like someone who’s making $40,000,
0:25:50 you’re at the back gonna live with you
0:25:51 and follow your own 15 hours a day.
0:25:53 – Right, but early on you had that.
0:25:54 You had people literally like-
0:25:55 – Yeah, I still have people like that,
0:25:57 but it’s like, that’s just a small subset of it.
0:26:00 So yeah, on the core team, yeah, 100%.
0:26:02 It’s just like, the thing is,
0:26:04 the more you know about everything going on, the better.
0:26:06 ‘Cause a lot of what you do in one part of,
0:26:09 one vertical business in finance or in this or that,
0:26:10 affects other parts.
0:26:11 And so the more you understand the whole business,
0:26:13 the more you understand the ripples you create across things,
0:26:15 the better efficiently and better,
0:26:17 you can do these kinds of things.
0:26:18 And so just having a clone who knows everything
0:26:21 about the whole business, as opposed to just one section,
0:26:22 just makes it where they can just make decisions
0:26:24 so much faster and they can cut through red tape.
0:26:27 And it just makes it so much easier for you to just like,
0:26:28 ’cause like when you’re in hyper growth scale,
0:26:30 you don’t know like what the next fire is gonna be
0:26:32 or the next things is to fix.
0:26:34 And so you just have a couple versions of yourself.
0:26:35 It’s just so nice.
0:26:35 ‘Cause it’s like,
0:26:38 oh, this thing over here and editing is falling apart.
0:26:39 All right, clone that you’ve followed me around
0:26:41 for the last three years, you know what I would do,
0:26:42 just go fix it, you know what I mean?
0:26:43 So I don’t have to go fix it.
0:26:45 – Every part of a company is not like,
0:26:46 it’s not like you look at a thing, you’re like editing.
0:26:47 Editing is its own thing.
0:26:49 No, editing is people editing, right?
0:26:50 Everything is people.
0:26:53 And so what I liked about the way you were doing it was,
0:26:55 I think on the outside, people hear this like,
0:26:56 follow you around all the time, live with you.
0:26:57 That’s crazy.
0:26:58 You know, that’s harsh.
0:27:01 I met the people doing it and they were like,
0:27:02 this is the greatest opportunity.
0:27:03 – Exactly.
0:27:04 – I came here for this.
0:27:06 I want to be great.
0:27:07 He’s given me the opportunity to be great.
0:27:09 Not everybody wants it, but I really want this.
0:27:12 – You can either go to college for like,
0:27:12 it’s not even for you.
0:27:14 Go to college for three years
0:27:16 or you can follow Sean around for three years
0:27:18 and like just all day, every day.
0:27:19 And the version of you that follows Sean around
0:27:21 for three years will make way more money.
0:27:23 You’ll be way more experienced, way more valuable to him.
0:27:25 Or you could just go to any one of his competitors
0:27:27 and you’ll make 10 times more than if you got it.
0:27:29 – Have you ever heard of Warren Buffett cloning story?
0:27:30 – No.
0:27:31 – So Warren Buffett, when he was young,
0:27:32 he wanted to learn investing, right?
0:27:34 So he goes to the guy who wrote the book
0:27:35 on investing Benjamin Graham.
0:27:39 And he’s like, Mr. Graham, I’m Warren Buffett.
0:27:40 I’m a big fan of your work.
0:27:42 I want to work for you.
0:27:44 I will work harder than anyone you know.
0:27:44 And you know what?
0:27:45 I’m willing to work for you for free
0:27:47 because this matters so much.
0:27:48 I want to learn from you.
0:27:51 And then Graham goes, son, your price is too high.
0:27:53 And he was, Warren was like surprised.
0:27:55 And then later he’s like, he was so right.
0:27:58 I got so much more out of working every day
0:28:01 at Ben Graham’s hip than him getting my free labor.
0:28:03 Actually the value exchange was like completely,
0:28:04 he was correct.
0:28:07 And that always stuck with me because it’s so true.
0:28:09 Like dude, how do you, if you want to learn,
0:28:11 that’s the best way you could possibly learn.
0:28:15 And as a founder, ultimately you want judgment to scale.
0:28:18 So it’s like, if people in your company can think,
0:28:20 what would Jimmy do and get the right answer?
0:28:21 Now you got two jimmies, right?
0:28:23 You know, like for the most part they can make decisions.
0:28:25 And then other times it should be like,
0:28:26 what would Jimmy do?
0:28:28 Okay, Jimmy’s not always right.
0:28:29 In this instance, he’s an idiot.
0:28:31 Let’s go call him out on it.
0:28:33 What will he say when I tell him
0:28:34 what I’m actually going to do?
0:28:34 Yeah.
0:28:36 And then they think even one step further,
0:28:38 which is like my like long-term clones are great.
0:28:41 They’ll be like, okay, well, Jimmy’s going to want data back.
0:28:42 He’s not going to care about an opinion.
0:28:43 So I’m going to just go do all the research
0:28:44 and grab the data.
0:28:46 And then they’ll ask me something and they’ll say,
0:28:47 blah, blah, blah.
0:28:48 And they’ll be like, I knew you were going to say that.
0:28:49 And I’ll be like, oh, great.
0:28:50 Hey, by the way, it’s not just you.
0:28:51 Even other people, there was like a guy,
0:28:52 he was also cloning people.
0:28:54 He was like, yeah, I’m the main guy
0:28:55 for this part of the business.
0:28:56 So I need to be training people.
0:28:57 So this is how I’m doing it.
0:29:00 Zero to one is so difficult, but then one to three,
0:29:02 you know, like it’s so much easier.
0:29:04 So that’s like the hard part is like training that for,
0:29:06 like downloading, I’ll pick a random thing,
0:29:07 like writing the videos, right?
0:29:09 Like obviously I used to write all the videos myself,
0:29:11 taking all that and getting it where someone else
0:29:13 could do it without all keeping the essence of like,
0:29:15 what makes it viral and what makes it good.
0:29:16 So I’m going to do that.
0:29:17 The essence of like, what makes it viral
0:29:20 and what makes it good and not feeling too corporate
0:29:22 and scripted because we’re not scripted, et cetera.
0:29:24 Like going from zero to one, that took like five years.
0:29:26 But then, you know, him training the next two people
0:29:27 is great cause I don’t have to do it.
0:29:29 And he trains those two and those two train the next.
0:29:32 And so it’s just like that first clone is so imperative.
0:29:33 And then they can do the rest.
0:29:34 That’s great.
0:29:35 You want to do the next one?
0:29:36 Sure.
0:29:39 Possible is possible.
0:29:40 Fuck yeah.
0:29:41 Impossible is possible.
0:29:42 All right.
0:29:45 So this is, I asked your, I’m friends with Rohan,
0:29:46 the guy who runs your Tik Tok.
0:29:47 Yeah.
0:29:50 I go, tell me the thing where you realize
0:29:51 like this guy’s built different.
0:29:54 This guy thinks differently than a normal person would.
0:29:55 And I was like, that’s the story I want.
0:29:57 And he goes, he goes, I don’t know how to explain it.
0:30:00 This is the quote, Jimmy will give you an impossible mission
0:30:03 but he’ll say it in a way that makes it seem totally possible.
0:30:05 And then he leaves the room and you’re like,
0:30:06 God damn, this is impossible.
0:30:09 He goes, for example, Jimmy came to me and said,
0:30:11 I need 10 million Tik Tok followers a month Rohan.
0:30:13 He goes, and every month I told Jimmy,
0:30:15 it’s impossible like a hundred times.
0:30:18 And he told me, do it 500 times.
0:30:19 He told me to do it 500 times.
0:30:21 I think we had two months or again, 10 million.
0:30:21 That’s what he told me.
0:30:24 He goes, he goes, I didn’t do it most months,
0:30:25 but I did do it like, you know, two months.
0:30:28 And we got way further than we ever would have got,
0:30:30 had he not laid down like kind of this impossible gauntlet.
0:30:32 So that’s one story.
0:30:33 I’m sure there’s like a thousand of these,
0:30:35 but like, do you live by this?
0:30:37 I guess, how would you talk about that?
0:30:39 Well, I don’t try to just give people KPIs
0:30:41 that I think aren’t possible, just to torture them.
0:30:43 I just like, I think most people,
0:30:45 when you ask them to do something
0:30:47 like very incredibly difficult.
0:30:48 Like what I first did,
0:30:49 I want to bury myself alive for a week.
0:30:52 Like people’s first inclination is just, that’s not possible.
0:30:56 And like technically almost anything is possible.
0:30:57 It’s so it’s just like,
0:30:59 so my first thing is just like, why do you say that?
0:31:01 Like, let’s go through the gambit.
0:31:03 And then they’ll always be like, well, it’s just not possible.
0:31:05 And then you just have to be like, go do the fucking research.
0:31:07 And then they’ll come back and it’s like,
0:31:08 is it too expensive?
0:31:10 Cause we can figure out ways to, is it too unstable?
0:31:12 We can navigate safety or whatever it is.
0:31:13 And so it’s like,
0:31:15 I hate when people tell me something can’t be done.
0:31:17 Just tell me the cost and like what the problem is.
0:31:18 Where the bottleneck is.
0:31:19 Yeah. And then if like,
0:31:20 then let’s look at those and objectively,
0:31:22 if it’s too expensive or something
0:31:24 that’s not worth investing the time into or what,
0:31:25 then that’s fine.
0:31:27 And then I’ll kill it, but just tell me something.
0:31:28 Cause like half the stuff I did,
0:31:30 if I just listened to people and they told me it wasn’t,
0:31:32 like I wanted the Eiffel Tower for a video.
0:31:34 Not possible.
0:31:36 Why, why is that not possible?
0:31:38 Go get the fucking Eiffel Tower.
0:31:41 Like until the head of the president of France
0:31:42 tells you no, it’s possible.
0:31:43 Like I don’t,
0:31:45 – Then when he says no, ask his kids.
0:31:46 See if they have some sway.
0:31:47 – Well, that’s a given while you’re on the phone.
0:31:48 Like we just filmed a video where we had
0:31:51 the three pyramids of Egypt and we were like,
0:31:54 you know, spinning like we were there for a hundred hours.
0:31:56 This crazy video, we explored the pyramids.
0:31:58 Like my favorite video ever, same thing.
0:32:00 Like you can’t just have the three pyramids.
0:32:03 I’m like, did Egypt tell you that?
0:32:04 Like, what do you mean?
0:32:05 Go make some phone calls, you know what I mean?
0:32:08 And it’s just constantly, even today,
0:32:10 when I’m not with my core group that I’ve trained very well,
0:32:12 it’s just always like, you can’t do that or no,
0:32:13 or they’ll go make a phone call.
0:32:16 Or okay, fine, Jimmy, we’ll go try to get the pyramids.
0:32:17 They’ll go away, they’ll come back a day later.
0:32:18 You can’t have the pyramids.
0:32:19 I’m like, who’d you call?
0:32:22 This tourist guy who like works at the pyramids.
0:32:25 I’m like, okay, call the head of tourism.
0:32:26 Like how do you get their number?
0:32:27 Okay, well that’s different.
0:32:28 You didn’t ask me how to get the head of tourism’s number.
0:32:31 You asked me, you just told me it was not possible.
0:32:34 Like so now, like please don’t do that again.
0:32:36 Like we gotta figure out what the problems are.
0:32:37 Let’s figure it out.
0:32:38 And then we make calls and you figure it out.
0:32:41 Next thing you know, it’s, and so it’s just like,
0:32:42 that’s a big thing that you have to like,
0:32:45 if you really, in my opinion, want to innovate
0:32:46 and do things that are, you know,
0:32:47 I’ve never been done before in push boundaries.
0:32:49 You have to like have a mindset amongst your people
0:32:51 that it’s not, nothing is impossible.
0:32:53 It’s just how much does it cost?
0:32:53 How do you do it?
0:32:55 And then you just make an objective decision.
0:32:56 – It seems to me like when you solve
0:32:59 these impossible problems, you have to think
0:33:01 on like a lower level rather than a higher level.
0:33:03 Have you heard the story of Elon getting his rockets
0:33:05 from Texas to Florida where they launched them?
0:33:06 – No.
0:33:09 So the normal way everyone gets their rockets
0:33:11 to Florida is on a barge, right?
0:33:13 But it takes like three months and costs a bunch of money.
0:33:13 – Didn’t he fly it there?
0:33:15 – He drove it there.
0:33:16 I was like, no, we’re going to drive it instead.
0:33:17 And they’re like, well, it’s way too big.
0:33:19 – Well, first answer was–
0:33:19 – It’s impossible.
0:33:20 – Can’t do it.
0:33:22 And he said, let’s go, and he has a great line,
0:33:24 which is physics are the only laws.
0:33:26 Everything else is a suggestion.
0:33:28 And it seems like, is it physically impossible
0:33:29 to get it to Florida?
0:33:30 No, okay, we agree on that.
0:33:31 Great.
0:33:33 Now let’s continue to figure out where the bottleneck is.
0:33:35 And it’s like, oh, the boat, too long, too expensive,
0:33:36 whatever.
0:33:38 And so the, you know, oh, well, it’s impossible
0:33:39 to get it through overpasses.
0:33:42 And so he’s like, well, what would be the shortest way
0:33:44 to get there without encountering a single overpass?
0:33:48 So they go, they do this like extremely circuitous route
0:33:50 all on back roads.
0:33:52 And they’re like, but even if we do that,
0:33:53 there’s still problem with power lines
0:33:54 and telephone wires.
0:33:57 And so they have like some of the smartest people on earth
0:34:00 driving in a van in front of these rockets
0:34:02 with big poles and they just push up
0:34:04 the telephone wires that we can go under.
0:34:05 – And then they go to the next telephone wire.
0:34:08 And it’s just like, you just have to like approach it
0:34:10 like a caveman almost to like to beat the impossible.
0:34:12 Do you find that’s the case a lot?
0:34:12 – Yeah, quite a bit.
0:34:14 And a lot of it is just a willingness.
0:34:16 It’s just people who have to love what they do.
0:34:18 And people who really love problems solving
0:34:20 will, you know, figure these things out.
0:34:22 And so it’s just having the right person,
0:34:24 the right seat at the right time who like actually wants
0:34:27 to go deep and like people, there are certain people
0:34:30 where you give them something that seems impossible
0:34:31 and they will be giddy.
0:34:32 And they’ll be like, yeah, I can’t wait.
0:34:33 Like I have people like that where I could call
0:34:35 and be like, what’s something.
0:34:37 They don’t wake up until it’s, until it’s hard.
0:34:39 – Well, it’s like, I guess if I wanted
0:34:40 a different world wonder if I was like,
0:34:42 I want the Taj Mahal for a week, right?
0:34:44 And they’re like, people are coming to my call
0:34:46 and said that, like, I promised you they would smile.
0:34:49 And he’s like, okay, like they can see that as a challenge.
0:34:50 They’d go to war to figure it out.
0:34:53 And then not in my company, but just there are other people
0:34:55 that you would say that, oh my God.
0:34:57 You know, and so you just got to get the right people
0:34:59 who just deeply enjoy solving problems
0:35:00 and like see it as a challenge.
0:35:02 And like, like there are people built that way.
0:35:04 And those are the people that really succeed
0:35:05 in that environment.
0:35:06 – And even a different example,
0:35:09 that’s not getting the Taj Mahal or the Eiffel Tower.
0:35:11 One of my favorite videos of yours where I,
0:35:12 the first time I was like, all right, respect.
0:35:13 It was before I met you.
0:35:16 And I was like, okay, respect was,
0:35:17 Ben was telling me about you.
0:35:19 And he goes, he made a video said,
0:35:21 I’m going to cut through this table with a plastic knife.
0:35:23 – Oh my gosh.
0:35:24 I remember this weirdly very well.
0:35:27 I was sitting in high school and I just like,
0:35:28 I had a, I don’t know, after lunch,
0:35:32 I just had a, I put the plastic knife in my pocket
0:35:34 for somebody that I don’t remember why.
0:35:35 And then I just put my hand in pocket.
0:35:37 I was like, oh, plastic knife.
0:35:39 And then I just started like scraping against the desk.
0:35:41 And I was like, oh, well, I’m like kind of like,
0:35:43 I can cut this desk in half.
0:35:46 Like just like your stupid little high school desk.
0:35:47 I just did this for like five minutes
0:35:49 till like the teacher was like,
0:35:50 what the fuck are you doing?
0:35:51 Stop.
0:35:53 And then I just was like looking at the little invention.
0:35:54 I was doing the calculation in my head.
0:35:55 I was like, it would take me like 10 hours
0:35:57 to cut through this according to my math.
0:35:59 I was like, fuck it.
0:36:00 I think that would be like a video
0:36:01 where people would be interested.
0:36:03 So I went to the store on the way home
0:36:05 and I bought like a thousand plastic,
0:36:07 like the cheapest plastic knives I could find.
0:36:10 And then I just got this like $20 foldout table
0:36:12 and I just went in my room, hit record on the camera
0:36:13 and I just went to town
0:36:15 ’cause the plastic knives would get dull after like a minute.
0:36:17 And I just couldn’t do it.
0:36:19 And I think that, I think that took 12 hours
0:36:20 to cut through the table with plastic knives or something.
0:36:21 – But that’s what I’m saying.
0:36:22 It was no money.
0:36:23 It was no money.
0:36:24 It wasn’t Taj Mahal.
0:36:27 It was like creativity or well, first boredom.
0:36:28 Boredom is the key.
0:36:29 It was like how Einstein discovered relativity.
0:36:30 – But that video did so well
0:36:31 and it’s like so dumb.
0:36:33 – It was just like how many leases does it take
0:36:34 to get to the center of relativity?
0:36:36 How many plastic knives does it take to cut a table?
0:36:37 People were like, what a fucking idiot.
0:36:38 – Did you do it with one by the way?
0:36:39 Or did you go through like a video?
0:36:40 – No, no, no.
0:36:42 Probably thousands, yeah.
0:36:43 – That’s insane.
0:36:44 By the way, that’s a spoiler.
0:36:47 I think that one we kind of copied number eight,
0:36:50 which is no doesn’t mean no way.
0:36:52 And there’s a big difference between no and no way.
0:36:52 – And possible is possible
0:36:54 and no doesn’t mean no, exact same thing, yeah.
0:36:56 – I like the clarification you had, which was like,
0:36:59 you’re not just like the asshole boss.
0:37:02 That’s like, I need this impossible thing done.
0:37:03 You know, whatever.
0:37:06 It’s more like, hey, I wanna do this impossible thing
0:37:07 or I wanna do this great thing.
0:37:09 No, okay, let’s get curious
0:37:11 before we just like make a decision here.
0:37:12 Why?
0:37:13 Well, let’s try to understand it.
0:37:16 And if it truly is no, which it rarely is, fine.
0:37:17 But it’s usually not.
0:37:19 And then the cool thing is if you do that in the company,
0:37:21 do it once.
0:37:22 People are like, oh wow, that was interesting.
0:37:23 Do it twice.
0:37:25 By the third time you do it, people are like, all right,
0:37:26 like that’s the way, right?
0:37:27 It’s contagious, right?
0:37:28 – 50 of time, yeah.
0:37:30 You know, it’s like a religion.
0:37:32 People start to believe when they see it, right?
0:37:34 – I mean, you’re in place.
0:37:36 For me, it tends to take a couple of dozen times
0:37:37 for a decision. – Well, I’ll keep pointing at it.
0:37:40 I’m like, guys, remember what we said and then what happened?
0:37:43 Let’s like, again, let’s take that and rap.
0:37:44 That’s a rally cry for us now.
0:37:46 Like we could do all these things, right?
0:37:47 Let’s immortalize that.
0:37:53 – So I’m obsessed with being transparent about money,
0:37:55 particularly with ultra high net worth people.
0:37:58 The reason being is that there’s not a lot of information
0:37:59 on this demographic.
0:38:01 And so because I own Hampton,
0:38:02 which is a community for founders,
0:38:05 I have access to thousands of young
0:38:06 and incredibly high net worth people.
0:38:08 We have people worth hundreds of millions
0:38:10 and sometimes billions of dollars inside of Hampton.
0:38:12 And so every year we do this thing
0:38:13 called the Hampton Wealth Report,
0:38:15 where we survey over a thousand entrepreneurs
0:38:18 and we ask them all types of information
0:38:19 about their personal finances.
0:38:21 We ask them about how they’re investing their money,
0:38:23 what their portfolio looks like.
0:38:25 We ask them about their monthly spend habits.
0:38:27 We ask them how they’ve set up their estate,
0:38:28 how much money they’re gonna leave to charity,
0:38:30 how much money they keep in cash,
0:38:31 how much money they’re paying themselves
0:38:32 from their businesses.
0:38:36 Basically every question that you wanna ask a rich person,
0:38:38 we went and we do it for you
0:38:40 and we do it with hundreds and hundreds of people.
0:38:42 So if you wanna check out the report,
0:38:43 it’s called the Hampton Wealth Report.
0:38:45 Just go to joinhampton.com, click our menu,
0:38:47 and you’re gonna see a section called Reports
0:38:48 and you’re gonna see it all right there.
0:38:49 It’s very easy.
0:38:51 So again, it’s called the Hampton Wealth Report.
0:38:54 Go to joinhampton.com, click the menu,
0:38:55 and then click the Report button.
0:38:57 And let me know what you think.
0:38:59 All right, we got three more to go.
0:39:01 All right, here we go.
0:39:02 Consultants?
0:39:03 Or is he good?
0:39:05 Yeah, and honestly, ’cause I wrote this,
0:39:07 they’re referencing my thing I wrote a couple of years ago.
0:39:09 I would update that just say like,
0:39:11 experience people or cheat codes, the right ones.
0:39:12 Like, ’cause it doesn’t,
0:39:15 ’cause like my handbook, I guess,
0:39:17 if that’s what you would call leaked on Twitter,
0:39:18 and like–
0:39:20 Here we go, who’s your handbook?
0:39:21 Yeah, by Production Bible.
0:39:22 So many people were like,
0:39:24 consultants, and even consultants
0:39:25 are like putting this on their website.
0:39:26 Even Mr. V.
0:39:27 Endorsed on LinkedIn.
0:39:28 Yeah, I know.
0:39:29 They’re like, so many consultant tweets,
0:39:31 they’re like, yes, he validated our industry.
0:39:32 And I’m like, well,
0:39:36 I always specifically talking about McKinsey, you know?
0:39:38 It’s just more like, you know,
0:39:39 it was special with us,
0:39:41 ’cause we do so many random, weird things.
0:39:42 I mean, what did I say in here?
0:39:44 Consultants are literally cheat codes,
0:39:46 needed to make the world’s largest slice of cake,
0:39:47 start off by calling the person
0:39:49 who has made the previous world’s largest slice of cake–
0:39:50 Exactly.
0:39:51 LOL.
0:39:52 He’s already done countless tasks
0:39:54 and can save you weeks worth of work.
0:39:55 I really want to drill this point home
0:39:57 because I’m a massive believer in consultants
0:39:59 because I’ve spent almost a decade of my life
0:40:00 hyper-obsessing over YouTube.
0:40:01 I can show a brand new creator
0:40:04 how to go from 100 subscribers to 10,000 in a month.
0:40:05 On their own, it would take them years to do it.
0:40:07 Consultants are a gift from God.
0:40:08 Please take advantage of them.
0:40:10 In every single freaking task assigned to you,
0:40:13 always, always, always ask yourself first
0:40:14 if you can find a consultant to help you.
0:40:17 Exactly, ’cause we do so many weird, different things.
0:40:19 Like, oh, we’re gonna bury me alive?
0:40:20 Call David Blaine.
0:40:21 He buried himself alive.
0:40:22 You know what I mean?
0:40:22 Like, ’cause–
0:40:23 How’s that phone call go?
0:40:24 Uh, great.
0:40:25 They’re usually like,
0:40:26 “Well, we don’t have David Blaine’s phone number.”
0:40:28 And then I’m like, “Okay, I’ll DM him on Instagram.”
0:40:29 And I’m like, “Here’s his phone number.”
0:40:31 Call him, figure out how he didn’t die, you know?
0:40:33 Well, you do these things like one night,
0:40:35 I was just hanging out at my house,
0:40:37 get a call, North Carolina number, pick up.
0:40:38 Oh, yeah.
0:40:40 I go on walks and then I just like,
0:40:42 I will literally just close my eyes
0:40:43 and like flip through my contacts
0:40:45 and then I’ll like stop and, you know,
0:40:46 when it’s on S, you’ll be there.
0:40:48 And I’ll just be like, “Hmm, just have a random name.”
0:40:49 And I’ll be like, “Teach me something.”
0:40:50 Sometimes the calls are one minute,
0:40:53 other times are 20, and yeah, it’s like,
0:40:54 you’ve got to always be learning.
0:40:55 I feel like you’re saying that almost like
0:40:56 it’s a normal thing.
0:40:57 You know like nobody does this, right?
0:40:58 Like that’s like a-
0:40:59 I don’t understand why that’s-
0:41:00 I kind of started to steal it
0:41:01 ’cause I was like, “Why not?”
0:41:03 I’m also like, I’m obsessed with learning.
0:41:04 Yeah.
0:41:07 And there’s something like maybe the mechanics of it,
0:41:08 I was confused.
0:41:09 Like so I call these people and then I just say like,
0:41:13 “Hey, stop, teach me something.”
0:41:14 What’s something that’s come out of that?
0:41:15 What’s funny is the more you do it,
0:41:17 the more people will come to expect it too.
0:41:19 So like, I’ll call someone,
0:41:21 they won’t answer and then they’ll be like,
0:41:23 “Let me guess, you’re on a walk, sorry, I’m busy.”
0:41:24 And then I’m like,
0:41:25 I don’t even have to respond to just get it.
0:41:26 Like, you know, ’cause at the start,
0:41:29 you’ll go on a walk and you’ll call 20 people
0:41:30 and you’ll have conversations with 10
0:41:32 ’cause these high caliber people are always busy.
0:41:33 And then the other 10 will call you
0:41:34 throughout the next 24 hours
0:41:36 and it’s like a new sense ’cause you gotta be like,
0:41:38 “Oh, I just bought on a walk, I just bought on a walk.”
0:41:39 So, but now everyone just gets it.
0:41:40 It’s a protocol.
0:41:41 Yeah, they’re just like-
0:41:42 You just call us.
0:41:44 Yeah, so it’s like so funny that I’ve become known for that
0:41:46 and like people will answer
0:41:48 and like sometimes I don’t even say anything
0:41:50 they’ll be like, “Ah, all right, here’s what I’ve learned.”
0:41:51 It’s like, great.
0:41:53 ‘Cause then I just like, these are people who are,
0:41:55 you know, some of them running companies
0:41:56 that are doing billions of dollars a year in revenue
0:41:57 and they’re learning tons of things.
0:41:58 They’re always experimenting
0:42:00 and I just get this five minute brain dump
0:42:02 of everything they learn, suck it out of them.
0:42:03 And then I’m like, here’s what I learned
0:42:04 ’cause I always, a big part of this,
0:42:06 if you wanted to go well is you have to add as much value,
0:42:08 ideally more than what they’re given to you.
0:42:11 So I try to help them in any way I can
0:42:13 and then you hang up and you go to the next one.
0:42:15 Another one that is in the kind of consultants
0:42:18 or cheat codes is we do these talks at our event.
0:42:19 So at our basketball event,
0:42:21 it’s kind of like play ball all day
0:42:23 till we’re like dead tired.
0:42:25 And then at night, it was like, we’re hanging out.
0:42:26 And the first year we did it, I remember,
0:42:29 ’cause I created the events, I was kind of the host.
0:42:31 I was like, I don’t wanna be like forcing
0:42:32 like a conference vibe.
0:42:34 I was like really like tiptoeing around.
0:42:36 I was like, I don’t want this to be awkward,
0:42:37 but it was actually more awkward
0:42:39 ’cause nobody knew who anyone else was.
0:42:40 You do this great thing, you like grab the chair,
0:42:41 you put it in the middle of the room,
0:42:43 you’re like, hey, sit down real quick.
0:42:45 And you go, all right, who are you?
0:42:46 What’s your story?
0:42:46 And then they would like start
0:42:48 to tell like a long-winded story.
0:42:49 But what I liked was you would have questions.
0:42:51 So like, we had a real estate guy.
0:42:52 And instead of being like, all right,
0:42:53 teach me about real estate,
0:42:55 which the guy doesn’t know how to start.
0:42:57 You were like, if I had $10 million,
0:42:59 what would be the best way to turn it into a hundred
0:43:00 for real estate?
0:43:00 – Yeah.
0:43:01 – And then he talks for like five minutes,
0:43:02 you’re like, cool, God,
0:43:03 I should just give it to somebody like you.
0:43:04 Big sense.
0:43:05 (all laughing)
0:43:05 On to the next.
0:43:08 And I was like, I love the power of kind of like
0:43:10 the right question, the right person.
0:43:13 – And honestly, in group settings like that,
0:43:14 another thing too is just not being afraid
0:43:15 to cut people off.
0:43:17 Because some people are just so not aware
0:43:19 that like there’s 20 people
0:43:21 and even rambling for 30 minutes.
0:43:23 And I’m like, I feel like they got another 15 in them.
0:43:24 (all laughing)
0:43:25 Three of those people are on their phone.
0:43:26 Those two are checked out.
0:43:28 Those five are too nice to say anything.
0:43:31 I’ll be the one who it’s like, hey, we get it.
0:43:32 – All right, I got the next one.
0:43:34 Block out the noise.
0:43:35 Okay, block out.
0:43:35 You want to do block out the noise?
0:43:36 – Sure.
0:43:38 So here’s the quote.
0:43:40 When you’re small, people say you’re too obsessed.
0:43:41 You’re a weirdo.
0:43:42 Get a life, be realistic.
0:43:43 This is from you.
0:43:44 People will try to convince you
0:43:46 that you’re out of your mind for wanting to do this.
0:43:47 Then when it works, yo, you’re dry.
0:43:48 You’re tenacity.
0:43:49 That was great.
0:43:50 (all laughing)
0:43:53 – Everything you guys have been flattering me with
0:43:56 throughout this podcast are the exact same things
0:43:58 I got low key bully for in high school.
0:43:59 (all laughing)
0:44:01 It’s like, hilarious that now these grown men are like,
0:44:02 yo, this is fucking awesome.
0:44:04 You’re like, all in impossible is not possible.
0:44:05 No, it doesn’t mean no.
0:44:06 And you just like love this shit.
0:44:09 And like, and in high school, that’s what a fucking nerd.
0:44:11 Get a life, like loser.
0:44:12 Yeah.
0:44:14 That’s why you call it block out the noise, right?
0:44:17 Because the same things that people admire
0:44:19 when you’re successful are the things
0:44:20 that people are gonna try and tell you to stop.
0:44:23 – If you had listened, you wouldn’t be Mr. Beast, right?
0:44:24 Like we wouldn’t be here right now.
0:44:26 – Everyone else, and yeah, just a normal job.
0:44:29 But the thing is, it’s like, the big takeaway is
0:44:30 it just means you’re not around the right people, right?
0:44:32 ‘Cause like, obviously I was around you guys
0:44:33 when you were younger.
0:44:34 I’m sure you guys wouldn’t have been like,
0:44:35 oh, what a weird, obsessed nerd.
0:44:36 You wouldn’t have been like, oh, this is sick.
0:44:38 Let’s grow together or we’re, you know,
0:44:39 maybe when we were 18,
0:44:42 we wouldn’t have that much emotional intelligence,
0:44:43 but we would have like flocked together.
0:44:46 So it’s also just finding the right people to be around.
0:44:47 And if you’re having to block out a lot of noise,
0:44:49 then you’re just like, you have a serious problem.
0:44:50 – It’s a signal.
0:44:52 – Yeah, like you really gotta change your yard
0:44:53 because that’s, it’s really, I mean,
0:44:55 if you’re the smartest person you’re hanging around,
0:44:58 make, you know, the one with the most ambition
0:44:59 and everyone else is just bringing you down.
0:45:00 Like you’re literally just going through
0:45:03 your entrepreneurial life with like a 10 pound weight
0:45:04 shackled to your leg.
0:45:08 – Yeah, last one, let’s go into reinvest everything.
0:45:09 – Yes, sir.
0:45:10 – Can I give you my version of this?
0:45:12 I think people know you reinvest a lot of money
0:45:13 to almost a comical extent.
0:45:15 It’s like, we made a hundred grand last month.
0:45:17 Great, we’re investing a hundred and one this next month.
0:45:19 It’s like, yeah, Jimmy, where’d you get the extra?
0:45:21 – I got the largest unscripted streaming deal in history
0:45:24 and somehow lost a ton of money on it.
0:45:25 – These games?
0:45:26 – Yeah, yeah.
0:45:28 – When we were here the first time,
0:45:29 somebody was like, you know,
0:45:31 what do you think is kind of like his edge?
0:45:34 I go, his edge is that he takes all the money he makes
0:45:34 and then he reinvest it.
0:45:37 He takes all the hours he has and he invests it
0:45:38 into the channel.
0:45:40 Then he gets the best people
0:45:43 and he gets them to believe that they should invest it.
0:45:45 And he doesn’t ever want to quit.
0:45:46 I don’t think this guy’s going to get rich and retire
0:45:47 like every other YouTuber.
0:45:50 I was like, that’s like a kamikaze level of commitment.
0:45:51 I don’t think–
0:45:52 – That’s right.
0:45:53 You used to call it a kamikaze commitment.
0:45:55 – ‘Cause how do you, what do you do?
0:45:57 What do you do with somebody who’s willing to just plow it
0:45:58 all back in?
0:46:02 That’s not the person I would want to compete against.
0:46:04 So that’s kind of, I guess that’s why, to me,
0:46:05 this is–
0:46:06 – I mean, you just described it perfectly.
0:46:07 I don’t even have to say anything.
0:46:10 – Yeah, I mean, ideally you find the passion that you love
0:46:12 and you’re all in and it’s, you know,
0:46:14 you shouldn’t have to like force yourself to go get up
0:46:15 and write it.
0:46:16 It should just be what you love to do, you know?
0:46:19 – What’s the CFO telling you as you just, at the beginning?
0:46:21 Now it’s kind of known, but at the beginning,
0:46:23 when you were describing your approach,
0:46:25 CFO was like your mom at the beginning, right?
0:46:27 – Yeah, well, I mean, at the beginning,
0:46:28 it was me and my mom and a couple of friends
0:46:31 are high school, so she was 10 jobs, I was 20 jobs.
0:46:34 I mean, now they just start, I mean,
0:46:37 people kind of normalize to your weird craziness.
0:46:38 So they’re more–
0:46:39 – But that’s now, what at the beginning,
0:46:40 what was that like?
0:46:41 – I mean, I thought I was deranged.
0:46:43 You know, like, oh, why do you,
0:46:46 like, ’cause I mean, everyone, you know,
0:46:47 a big bunch of YouTube videos used to be 10 grand.
0:46:49 I was the first one to ever spend a million dollars
0:46:50 on a video and two million.
0:46:52 – This is probably the best example, right?
0:46:54 – Yeah, I got a brand deal for 10,000 dollars.
0:46:56 I’ve broke, you keep saying CFO,
0:46:58 like I had a CFO back then.
0:47:00 You know, this was me and like paying a guy,
0:47:02 I went to high school with like 10 bucks an hour
0:47:03 to help me.
0:47:06 But I, I, and me going, mom, what are taxes?
0:47:08 – Right.
0:47:09 – I didn’t make money.
0:47:10 Do I pay taxes?
0:47:11 And she’s like, yes.
0:47:12 I’m like, fuck.
0:47:17 But yeah, we, I got a brand deal for 10,000 dollars.
0:47:18 And then I just went outside.
0:47:20 Like this, I used to live like two minutes.
0:47:22 Like the $700 a month apartment I was talking about,
0:47:25 or duplex, was like literally two minutes
0:47:26 down the road from this.
0:47:27 And so I just got the 10 grand.
0:47:28 I was like, why are we the money?
0:47:30 They wired it, we drew it and gave it to this homeless guy
0:47:31 on the side of the street.
0:47:35 – Were you not tempted to like have money for the first time?
0:47:37 – Pocket five, give it away five.
0:47:39 – So I pocket five, spend on a different video?
0:47:43 What else do, what else do you do with the money?
0:47:44 – It’s like, there’s a story of Zuck
0:47:46 when he got offered a billion dollars
0:47:47 for Facebook early on.
0:47:50 And they were like, Mark, we should talk about this.
0:47:52 – And he’s like, oh, if I got this money,
0:47:54 I would just start a new social media platform.
0:47:55 And I like the one I have.
0:47:56 – I like the one I have.
0:47:58 This is like legendary.
0:48:00 – Yeah, that’s the same thing here.
0:48:01 It’s like, I could pocket it,
0:48:02 but I just make different videos
0:48:03 and I just want to film this one.
0:48:04 I mean, it’s literally the same thing.
0:48:06 – It reminds me a lot, reading about Walt Disney.
0:48:07 This is what he was famous for.
0:48:08 ‘Cause his brother, Roy, was like-
0:48:09 – I loved your podcast on it.
0:48:10 – Thank you, it was like the business manager.
0:48:11 – This is almost done, make sure you watch it out there.
0:48:13 – Hot take over the world, yeah.
0:48:15 – And Roy would like pull his hair out of like,
0:48:17 Walt, can we please just like save some money?
0:48:20 And he had like a compulsion almost to take all the money.
0:48:22 He like felt bad keeping any money.
0:48:25 He’s like, no, it has to go into making better shows.
0:48:26 – Yeah.
0:48:27 – Do you feel that like, does it-
0:48:29 – It has nothing to do with like wanting to keep-
0:48:31 It really has nothing to do with money itself.
0:48:33 It’s just, I want to make the best product possible.
0:48:35 And so it’s like, here’s the product that I want to make.
0:48:36 And I’m always having to settle
0:48:39 because we can’t spend $10 billion on a YouTube video.
0:48:40 You know what I mean?
0:48:42 ‘Cause I would love to go buy everything
0:48:44 in every single store in this entire city
0:48:45 and donate it all to charity.
0:48:46 You know, that’d be $200 million.
0:48:50 So I can’t, but so it’s just like, it’s more, you know,
0:48:51 like this is what I want to make,
0:48:52 but I have to dial it back.
0:48:54 And it’s like, well, now we have a little bit more money.
0:48:55 So I just dial it back less.
0:48:56 There’s nothing, I don’t really care.
0:48:57 You know what I mean?
0:48:58 Like, so.
0:49:00 – By the way, you just came up with that number.
0:49:02 – Yeah, I was like, he’s done the math.
0:49:02 – Well, you look at this.
0:49:04 – Well, I know it costs $15 million
0:49:05 to buy everything in a Walmart, but yeah.
0:49:07 – 15 million?
0:49:08 Have you done that?
0:49:08 Is that one of the things you’ve done?
0:49:09 – We’re going to.
0:49:10 – Yeah, nice.
0:49:12 – I think that’s a fucking banger.
0:49:14 And we’re donating it all to charity, so it’s cool.
0:49:15 – What’s your like ambition, right?
0:49:20 So it’s like, Ben in 40 years is doing the pod on you.
0:49:20 – Don’t ask me 40.
0:49:22 Ask like 10, 40’s too far.
0:49:23 You’re gonna give me anxiety.
0:49:26 – Okay, what’s like the, what’s the dream dream?
0:49:30 – Right now I can’t do 40, but for the next five,
0:49:31 the big thing I’m focusing on,
0:49:33 which I was telling you guys about in the car,
0:49:34 is just feastables.
0:49:35 Why people listening.
0:49:36 – What can you explain about your business empire?
0:49:37 Can you break it down?
0:49:39 – Yeah, well, so specifically like chocolate,
0:49:40 but it seems so random.
0:49:41 Why is the largest YouTube in the world selling chocolate?
0:49:44 Well, right now, 70% of the world’s cocoa
0:49:46 comes from West Africa, Cote de Vare and Ghana.
0:49:49 And a majority of the people who work on those farms
0:49:51 are actually kids or child labor.
0:49:53 So it’s like 46% of labor.
0:49:54 So I guess it’s not the majority.
0:49:55 So I should correct this statement.
0:49:57 46% of labor is illegal child labor, right?
0:49:57 Yeah, get to your feastable work.
0:49:58 – I’ll eat this while you talk to her.
0:50:01 – Yeah, so when I got into selling chocolate,
0:50:02 I just learned about that.
0:50:04 And I talked to like exacts a big chocolate company
0:50:07 as I was like, so what I hear like this child labor thing,
0:50:10 like, is this just like, we’re just cool with this?
0:50:12 And they’re like, well, it’s just how it’s always been.
0:50:13 And there’s not really anything you can do about it.
0:50:14 I’m like,
0:50:15 – That’s the way things have always been.
0:50:17 – I’m like, I literally, I said to one,
0:50:18 I think I don’t remember the exact,
0:50:21 I’m gonna butcher, but I was like, Elon’s gonna put people
0:50:25 on Mars and you’re telling me we can’t not have little kids
0:50:25 farming or chocolate.
0:50:28 We can’t just find people over the age of 18 or whatever.
0:50:30 And they’re like, well, it’s not that simple.
0:50:31 And I’m like, what the fuck?
0:50:35 So that kind of like pissed me off and sent me down.
0:50:38 I’m like, yeah, what you mean to say is that would hurt
0:50:39 the billions of dollars in free cash flow.
0:50:40 You’re spitting off in your margins.
0:50:43 But anyways, so I was like, I went down that path
0:50:44 like two years ago.
0:50:45 I was like, okay, well, I don’t.
0:50:46 – You actually went to West Africa.
0:50:47 – Oh yeah.
0:50:49 – But before even that, it’s just like,
0:50:52 so then I was, we’re gonna start referencing
0:50:53 our piece of paper here.
0:50:54 So then consultants are cheat codes.
0:50:55 So I was like, what is the largest
0:50:57 ethically sourced chocolate company in the world?
0:50:58 Who’s the one’s doing it right?
0:50:59 Have you heard of Tony’s Chocolonii?
0:51:00 – Yeah, yeah.
0:51:01 – Yeah, so they’re great.
0:51:05 It’s a European brand, but they’re like a reporter
0:51:07 used to call out big chocolate and be like,
0:51:08 there’s a lot of childhood with you guys
0:51:10 aren’t ethical and like they would just ignore them.
0:51:11 And so then he’s like, fuck it.
0:51:12 – He started it, right?
0:51:15 – Yeah, and he started a chocolate company
0:51:16 and that’s Tony’s Chocolonii.
0:51:17 ‘Cause it’s like the lonely–
0:51:18 – And it became like a $200 million business.
0:51:20 – Yeah, it’s doing pretty well.
0:51:23 And so I was like, let me get in contact with these people.
0:51:24 And I just started talking to them.
0:51:27 I flew them here to Greenville like the next week.
0:51:28 And we were just like, I was like,
0:51:30 teach me everything about child labor,
0:51:31 how we can remediate it,
0:51:33 what should we be doing on our farms, et cetera.
0:51:35 And like, I just had like phone calls with them
0:51:36 every single day, studied.
0:51:37 And then the next five companies
0:51:38 that are also doing ethical things,
0:51:40 I just absorbed everything they were all doing
0:51:41 into my brain.
0:51:42 And I was like, cool.
0:51:43 All right, I know what we need to do.
0:51:47 Step one, like the main reason why there’s child labor
0:51:48 is just poverty.
0:51:50 Like most of these farmers are making a dollar less a day.
0:51:51 So like, if you’re getting paid a dollar,
0:51:52 how can you hire someone
0:51:54 that’s over the age of 18 to work in your farm?
0:51:57 So you end up just using kids, ’cause they’re cheap or free.
0:52:01 So step one is you just have to pay them a living income.
0:52:03 So 100% of our farmers are paid a living income.
0:52:05 So I can go super deep.
0:52:06 I’m gonna keep this mile high
0:52:08 ’cause I know not everyone is as passionate
0:52:09 about the child’s industry as me,
0:52:10 but this is what I live and breathe.
0:52:13 But so what is a living income, right?
0:52:15 Because obviously a living income in America
0:52:16 is completely different than in West Africa.
0:52:18 So there’s a living income reference price
0:52:20 where they look at the cost of like bread
0:52:22 and living and inflation.
0:52:23 And it’s like, you know, if a farmer sells you
0:52:25 like a metric tons of cocoa,
0:52:27 they need to make this for them to be able to live
0:52:28 roughly and be able to.
0:52:30 So we pay 100% of our farmers
0:52:31 a living income reference price.
0:52:33 So there could be an instance where you’re a farmer,
0:52:35 you give us a shipping container of cocoa
0:52:37 and you’re like, you know, we want $1,100.
0:52:40 I’m like, no, you want $1,300.
0:52:41 It’s $1,300.
0:52:43 Now make sure there’s no kids on your farms.
0:52:43 You know what I mean?
0:52:45 Like, or kids in illegal child labor.
0:52:49 And so that’s, I mean, I’m oversimplifying everything.
0:52:51 None of the, this is a very complex thing.
0:52:54 And there’s, we’re talking about tens of thousands
0:52:55 of farms, there’s millions of farms there.
0:52:57 And this is not, none of this is as simple
0:52:58 as I’m portraying it,
0:53:00 but I’m just doing my best to generalize it all.
0:53:01 So you pay your farmers a living income,
0:53:03 all our beans are fair trade certified.
0:53:04 And then we work with CLR and MERS,
0:53:06 which is the child labor remediation system.
0:53:08 And then they routinely audit the farms,
0:53:10 interview the parents, interview the kids,
0:53:11 see if the kids are going to school,
0:53:13 working on the farm, et cetera.
0:53:14 And then if, you know,
0:53:16 they identify cases of child labor following up
0:53:17 and getting the kid out of the child labor
0:53:18 and stuff like that, which all the,
0:53:21 and then we also, just little things,
0:53:23 because it’s, since it’s all a route of poverty,
0:53:24 the more money you help them make,
0:53:26 the easier it is for them to, you know,
0:53:27 stop using a little child labor on the farm.
0:53:30 So we have coaches that will like represent 200 farms
0:53:31 and they’ll help them get more yield
0:53:33 and like educate them on things they could be doing
0:53:35 to grow more for trees or have more trees or, well,
0:53:37 you know, occasionally give them wheelbarrows
0:53:38 or things like that.
0:53:39 So they can just, I mean, a little,
0:53:40 something as simple as a wheelbarrow,
0:53:41 I mean, it’s a big difference between
0:53:43 carrying 10 kakao plots theoretically,
0:53:44 again, generalizing everything,
0:53:47 or being able to carry 40 in a wheelbarrow.
0:53:50 Like that statically makes you four times more efficient.
0:53:52 It’s not, again, maybe you have numbers.
0:53:55 Yeah, so like goal is just to make feastables,
0:53:57 the largest ethically-sourced chocolate company in the world.
0:53:59 And, you know, if we can do a billion dollars a year
0:54:02 in chocolate sales ethically while being profitable,
0:54:04 then I can use that as a model to, you know,
0:54:06 on my videos, talk about being chocolate
0:54:07 and all the unethical things they’re doing
0:54:10 and just be like, look, it’s possible to be profitable,
0:54:11 to not do it at scale.
0:54:14 There’s no excuse, besides they just don’t care.
0:54:15 And then, you know, we’ll see what happens
0:54:16 when I get to that point.
0:54:18 – Last year when I was here,
0:54:20 I asked, I think you’re right-hand guy at that time,
0:54:22 I was like, what’s y’all’s focus for the year?
0:54:24 And most people don’t have an answer
0:54:25 at the tip of your tongue.
0:54:27 His was like, instantaneous he goes,
0:54:31 I think, you had a number of the number of YouTube videos,
0:54:32 22 or something like that. – 26 videos.
0:54:37 – Maybe 26 bangers sell a lot of chocolate, get jacked.
0:54:39 And he said it like that fast.
0:54:39 – Every day, all three.
0:54:42 – And you got in great shape from the last time, can you?
0:54:46 – Yeah, was I still fat last year,
0:54:47 or was that the first year?
0:54:48 – No, it was first.
0:54:50 – First year was, I mean, I wanted to try fat,
0:54:51 but like, you know-
0:54:53 – Bro, I was a fucking walrus, that was 240 pounds.
0:54:54 Yeah, I’m, right now I’m 190.
0:54:55 So I probably-
0:54:57 – But you had started lifting at the last one we did.
0:54:59 And in this year, you’re like-
0:55:02 – Yeah, so year one, I was 240 pounds, year two,
0:55:05 I was probably 215, 220 pounds, and now I’m 190.
0:55:07 So yeah, I’m like probably 25 pounds lighter.
0:55:08 I can’t wait to ball.
0:55:09 – How did you, what’d you do?
0:55:10 Like, what was your approach to getting jacked?
0:55:12 Or like, how’d you approach it?
0:55:14 – I’m very heavily influenced by the people around me.
0:55:16 Like, if I spent too much time with you,
0:55:17 I’ll start speaking like you,
0:55:18 acting like you, thinking like you.
0:55:20 So I’m very cautious of that.
0:55:21 So I just put a lot of jacked people around me.
0:55:24 And then, like, my metric of success was like,
0:55:26 how frequently are random people just handing me chicken breasts?
0:55:27 Or like, you know, something high in protein?
0:55:30 Like, you know, ’cause like, they’re, you know,
0:55:33 all the, like my old friend group, you know,
0:55:33 all the time they’d be like,
0:55:35 oh, we just ordered pizza or this or that.
0:55:37 And it’s like, it just makes accomplishing my goals
0:55:38 so much harder.
0:55:40 Like the ratio of people ordering pizza
0:55:43 to the ratio of people ordering protein was just way off.
0:55:44 I mean, this is just how I analyze my life
0:55:47 because I, like, I’m so all in on business.
0:55:48 Like, I don’t think about this kind of stuff.
0:55:51 So I need an environment that just makes being jacked
0:55:52 very natural.
0:55:54 Like the weightlifting is pretty easy.
0:55:56 You just go to the gym 45 minutes, five days a week.
0:55:58 But it’s the, yes, the food that, that is a,
0:56:00 that’s not a thing you turn on and off.
0:56:01 That’s the thing that you have to be consistent on
0:56:03 for a very long period if you want to achieve results.
0:56:06 And like, I just, I can’t think about, like,
0:56:07 that every single day.
0:56:09 And I just, and it’s like, there are just times
0:56:10 where I’m at low points
0:56:11 and it’s just a lot harder to be disciplined.
0:56:13 And I just know if like, you know,
0:56:15 I always have people who are just eating healthy.
0:56:18 It’s just, it takes something that feels hard
0:56:19 and kind of makes it fun.
0:56:21 Like when you’re doing it together and like, you know,
0:56:24 and it’s just so, just surround myself with other people
0:56:25 trying to accomplish the same thing,
0:56:26 just like anything in life.
0:56:27 – This is what, I was living in Australia
0:56:28 and I literally bought a plane ticket
0:56:31 with no plan one way to San Francisco
0:56:34 because I was at this Tony Robbins event
0:56:35 and he said proximity is power.
0:56:37 – Dang, love it.
0:56:39 – Did you like hire anyone too
0:56:41 to help you, do you have like a trainer around or a coach?
0:56:43 – Yeah, he follows me around all day every day.
0:56:45 He’s a jack dude sitting downstairs.
0:56:48 You’ll notice he’s the one who looks like
0:56:49 he could be on a bodybuilding stage.
0:56:50 – Yeah.
0:56:51 – He’s usually in a tank top, you know.
0:56:52 – Somebody just sent me this.
0:56:55 You posted TikTok an hour ago.
0:56:55 – Yeah.
0:56:56 – I just got out of a meeting
0:56:58 with a bunch of billionaires.
0:56:59 TikTok, we mean business.
0:57:00 This is my lawyer right here.
0:57:02 We have an offer ready for you.
0:57:03 We want to buy the platform.
0:57:05 America deserves TikTok.
0:57:06 Give me a seat at the table.
0:57:08 Let me save this platform TikTok.
0:57:09 – Yeah.
0:57:09 – Are you gonna buy TikTok?
0:57:11 – I tweeted out yesterday
0:57:14 that I was thinking about buying TikTok.
0:57:16 And honestly, kind of as a joke.
0:57:19 And then I had even a lot of people coming to this event.
0:57:22 So many billionaires text me.
0:57:23 I mean, I’m probably up to like 35
0:57:25 who have like unironically reached out
0:57:27 and like, I want to put money in, I want to do it.
0:57:29 And then like two separate groups
0:57:31 that have like very serious bids together for it.
0:57:33 Also like, go get involved in this.
0:57:35 And then I’m like, my phone just blew up
0:57:36 ever since that tweet.
0:57:38 So then I made that TikTok ’cause it’s like,
0:57:41 yeah, I was joking, but now it’s like, oh, okay.
0:57:43 – I’ll predict it right now.
0:57:45 This, I think this is going to happen
0:57:46 because I think it should happen.
0:57:47 It’d be smart, right?
0:57:48 Any ownership group that’s doing this
0:57:49 would be smart to have you involved.
0:57:50 – As long as TikTok’s willing to sell.
0:57:52 Yeah, everyone interested in buying it
0:57:52 wants to get us involved.
0:57:54 – Yeah, I don’t know the political side
0:57:56 like how that’s all going to impact it
0:57:58 to be forced to divest, but if they are.
0:58:01 – Yeah, it’s gonna be banned if they don’t.
0:58:02 It’s just a question of like,
0:58:03 is TikTok gonna sell or not?
0:58:04 – Yeah, what would you do?
0:58:07 – Oh God, bro, we just, we’re winding the podcast down.
0:58:11 Are you really about to start another five hour talk?
0:58:12 Truthfully, I would have to surround myself
0:58:14 with like the 10 greatest algorithms
0:58:14 to make people in the world
0:58:16 and I’d have to spend like a week with them
0:58:17 and just like absorb.
0:58:19 Like I have no idea what I would do right now.
0:58:20 – Jimmy, this has been a pleasure.
0:58:21 – It’s been fun.
0:58:22 – Thanks for doing it, man.
0:58:23 I’m excited to hoop.
0:58:24 I hope it pays tonight.
0:58:25 – So on basketball camp five,
0:58:27 we’ll do another one every two years.
0:58:27 So what are we doing?
0:58:29 – We’re like the Olympic Cycles
0:58:30 like every two years in our face.
0:58:32 – Elon Musk, Jeff Bezos and Mark Zuckerberger
0:58:36 in the other room, we gotta crank out this podcast
0:58:37 and I’m gonna ball with them.
0:58:38 – All right boys, we did it.
0:58:39 All right, great out of here.
0:58:40 – Thanks Jimmy.
0:58:41 – Hey boys.
0:58:42 ♪ I feel like I can rule the world ♪
0:58:45 ♪ I know I could be what I want to ♪
0:58:48 ♪ I put my all in it like no days off ♪
0:58:51 ♪ On the road, let’s travel never looking back ♪
0:58:58 – Hey, Sean here.
0:58:59 A quick break to tell you an Ev Williams story.
0:59:01 So he started Twitter
0:59:02 and before that he sold a company
0:59:03 to Google for a hundred million dollars
0:59:04 and somebody asked him.
0:59:06 They said, Ev, what’s the secret man?
0:59:08 How do you create these huge businesses,
0:59:09 billion dollar businesses?
0:59:11 And he says, well, I think the answer is
0:59:12 that you take a human desire,
0:59:15 preferably one that’s been around for thousands of years
0:59:18 and then you just use modern technology to take out steps.
0:59:20 Just remove the friction that exists
0:59:22 between people getting what they want.
0:59:24 And that is what my partner Mercury does.
0:59:26 They took one of the most basic needs any entrepreneur has
0:59:27 managing your money
0:59:29 and being able to do your financial operations.
0:59:30 So they’ve removed all the friction
0:59:32 that has existed for decades.
0:59:33 No more clunky interfaces.
0:59:36 No more 10 tabs to get something done.
0:59:37 No more having to drive to a bank,
0:59:39 get out of your car just to send a wire transfer.
0:59:41 They made it fast, they made it easy.
0:59:43 You can actually just get back to running your business.
0:59:44 You don’t have to worry about the rest of it.
0:59:46 I use it for not one, not two,
0:59:48 but six of my companies right now.
0:59:50 And it’s used by also 200,000 other ambitious founders.
0:59:52 So if you want to be like me,
0:59:55 head to mercury.com, open them an account in minutes.
0:59:57 And remember, Mercury is a financial technology company,
0:59:59 not a bank, banking services provided
1:00:00 by Choice Financial Group
1:00:03 and evolve Bank & Trust members FDIC.
1:00:04 All right, back to the episode.