OpenAI’s Content Deals, Why Does Scott Tell Crude Jokes? and Scott’s Morning Routine

AI transcript
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0:01:21 Welcome to the PropG pods office hours.
0:01:25 This is the part of the show where we answer questions
0:01:27 about business big tech entrepreneurship
0:01:28 and whatever else is on your mind.
0:01:30 – Hey, PropG.
0:01:31 – Hey, Scott and team.
0:01:32 – Hey, Scott.
0:01:32 – Hi, PropG.
0:01:33 – Hey, PropG.
0:01:34 – Hey, PropG.
0:01:35 – Hi, Professor G.
0:01:36 – At last week’s office hours,
0:01:37 I answered your questions, or not,
0:01:39 surrounding AI and higher education,
0:01:41 the intersection of passion and talent,
0:01:42 and charitable giving.
0:01:43 What this will be, I think the biggest impact
0:01:47 this is gonna have on primary education,
0:01:48 is that ChatGPT and Anthropic will be able to offer
0:01:53 what are pretty reasonable facsimiles
0:01:56 of $150 an hour tutor for nearly free.
0:02:00 Look at the space you’re in and think,
0:02:02 am I learning a lot?
0:02:04 Am I learning a lot at this company?
0:02:05 Do I have senior level sponsorship?
0:02:07 Is the firm doing well?
0:02:08 Is it a good culture?
0:02:10 Do they pay me fairly?
0:02:11 Is there a path?
0:02:12 Has someone taken an irrational interest,
0:02:15 or at least a real interest in my future
0:02:18 and it’s coaching me?
0:02:18 All of these things are important to ask yourself
0:02:21 at a specific organization.
0:02:24 How do I approach giving?
0:02:25 I try to put it to something I’m passionate about
0:02:28 and I think I know something about
0:02:30 and that I want to change.
0:02:31 Today, we’ll answer your questions
0:02:33 about OpenAI’s recent content deals, Microsoft AI,
0:02:36 why I start off the pod with crew jokes
0:02:38 and what the dog’s morning routine looks like.
0:02:42 So with that, first question.
0:02:44 – Hi Scott, my name is Jack.
0:02:46 I live in Southern Delaware.
0:02:48 Thank you for the start off there.
0:02:50 Thank you for all the great content.
0:02:52 I learned a lot listening to you and your team.
0:02:55 Scott, on June 3rd, you and Ed,
0:02:58 we’re talking about some of the content deals
0:03:00 that OpenAI has made with Vox and News Corp.
0:03:04 No, I didn’t see them out in the headlines before.
0:03:07 Especially with News Corp, alarm bells went off in my head
0:03:11 and at a simple level, I kind of understand how it works.
0:03:16 And I know, as I’m sure you’re well aware,
0:03:18 two of the big AI issues are bias and hallucination,
0:03:23 hallucination and bias.
0:03:25 And then we have this technology,
0:03:27 which is still not rock solid, might never be rock solid,
0:03:31 hooking up with news organizations.
0:03:34 And I’m not just picking on News Corp here
0:03:36 that are known for bias.
0:03:38 Am I looking at this the wrong way, Scott?
0:03:40 I really would appreciate people’s thoughts on this
0:03:45 because when I heard about that deal,
0:03:48 like I said, alarm bells went off in my head.
0:03:50 – Okay, thanks again for all the great content
0:03:53 and hope you and your family are well.
0:03:54 Bye-bye.
0:03:56 – Thanks for the thoughtful question, Jack, from Delaware.
0:03:57 Yeah, it would make sense that if they started crawling,
0:04:00 I think that’s even what Elon Musk is trying to do
0:04:02 with his AI offering is to make it non-woke
0:04:05 because there is, I have noticed with Microsoft AI,
0:04:10 some people call it chat GBT.
0:04:12 And also Anthropic is they have put on,
0:04:15 I don’t wanna call it a woke filter,
0:04:18 but a more progressive or we don’t wanna offend people filter.
0:04:21 It’s not as hard-hitting, it feels more anodyne,
0:04:24 it feels more safe, it doesn’t feel as puncturing.
0:04:26 I mean, occasionally people say, okay,
0:04:29 DI makes no sense for the following reasons.
0:04:32 And I find that it’s center-left and it’s PG-13
0:04:37 and that they have created some sort of technology
0:04:40 or governor that attempts to kind of take it
0:04:43 a little bit more blue.
0:04:45 And I say that as a progressive
0:04:46 and a little bit more PG-13.
0:04:48 So I’m not worried that we’re gonna start seeing
0:04:50 kind of weird gossipy things that are clearly the post.
0:04:53 These LLMs crawl so much data
0:04:57 that I think the idea is that they see the relationship
0:04:59 between words across different sources
0:05:02 and then a string of words
0:05:04 and figure out what type of sequencing, if you will,
0:05:08 is most common across the sequence of the query
0:05:12 that you have put in.
0:05:13 If that sounds like a bad explanation of AI,
0:05:15 trust your instincts.
0:05:16 So a little bit about the contract.
0:05:18 According to the Wall Street Journal,
0:05:19 the five-year contract with Newscore
0:05:21 is valued at an estimated quarter of a billion dollars
0:05:24 or $250 million.
0:05:25 But when you break that down, that’s $50 million a year.
0:05:28 I don’t know if some of it’s coming,
0:05:29 if it’s all in cash or some of it’s in compute
0:05:32 or I don’t know, we’ll see.
0:05:33 It’s actually not that big a deal, I don’t think.
0:05:36 As part of the deal, OpenAI will be able to use
0:05:38 news material from Newscore’s publications,
0:05:40 including the Wall Street Journal, Barron’s, New York Post
0:05:42 to answer questions from users.
0:05:44 So keep in mind, I actually think the Wall Street Journal
0:05:46 does call balls and strikes.
0:05:47 And strikingly, the Wall Street Journal and PBS,
0:05:51 was it the Wall Street Journal and PBS
0:05:52 or the Wall Street Journal and the BBC?
0:05:54 I think it was the Wall Street Journal and PBS.
0:05:56 Are seen as the two most unbiased news outlets,
0:06:00 which I found very interesting.
0:06:02 This isn’t, they’re not Crawling Fox News here.
0:06:04 So this does feel a little bit more,
0:06:07 I don’t know, nonpartisan, if you will.
0:06:08 And also the Wall Street Journal, I would argue,
0:06:11 that the editorial page has definitely a conservative bent,
0:06:13 but the newspaper itself,
0:06:15 I just think it’s great, great financial reporting.
0:06:18 Also Barron’s is very much markets focused.
0:06:21 But my sense is these things crawl so much data
0:06:23 that they are literally expect rating back,
0:06:26 something resembling a bit of an amalgam of all,
0:06:31 all of the world.
0:06:32 Now, having said that, where it’ll zero in on,
0:06:35 where it gets a bias is from the engineer,
0:06:37 and you are the engineer here,
0:06:38 specifically the prompt you put in.
0:06:40 Now, what I was worried about is that I would say,
0:06:43 okay, give me my morning news,
0:06:45 business news, give me the business news for this morning
0:06:48 in the voice of Reuters with a pinch of,
0:06:51 I don’t know, Anderson Cooper,
0:06:52 and with some humor from Dave Chappelle,
0:06:54 and I would never need to go to CNN,
0:06:56 and I would never need to go to Reuters,
0:06:57 and you’d even have more oxygen sucked out of the room
0:07:00 of media companies,
0:07:01 because they could start mimicking their voice
0:07:03 and not pay them any royalties.
0:07:04 Having said that, there’s been enough of these deals struck now
0:07:07 that it does look as if the AI industrial complex
0:07:10 has decided that they do need this content.
0:07:13 Now, can the LLMs then start, create,
0:07:16 or give birth to their own LLMs
0:07:18 that create artificial content that these LLMs can crawl?
0:07:21 Think about that, that’ll send your mind
0:07:22 into a bit of a ketamine rabbit hole.
0:07:25 Not that that’s a bad thing, anyways.
0:07:27 Or are they gonna constantly need to continue
0:07:30 to get the grist or the coal or the inputs
0:07:33 from new content from these media companies?
0:07:35 I hope it’s a ladder, and that’s what I’m banking on,
0:07:38 because you’re gonna end up with
0:07:39 a new high-margin source of revenue.
0:07:42 So for example, I was thinking about buying Gannett stock.
0:07:44 Why Gannett is being priced as if it’s going out of business,
0:07:47 I think it’s stock as a two or three bucks,
0:07:50 and it has a ton of content,
0:07:51 specifically local and regional content.
0:07:53 They own a bunch of local and regional newspapers,
0:07:55 and I thought, well, that actually, that content
0:07:57 is probably very attractive to an LLM that’s focused
0:08:00 or trying to put out, you know, be more informed
0:08:03 in terms of news, if you will.
0:08:05 Anyway, that’s neither good nor there.
0:08:06 So I’m excited about these deals.
0:08:08 So I’d like to see the prices go up.
0:08:10 I just did a call with, or I just did an interview
0:08:13 with Matt Bellamy of Puck News, who covers media,
0:08:15 and he was saying, what does Hollywood get wrong?
0:08:18 And I’m like, the writer’s strike just didn’t get it.
0:08:19 They’re going after the studios.
0:08:21 They should be partnering with the studios
0:08:22 to go after the LLMs and AI that want,
0:08:25 you can’t squeeze blood from a rock.
0:08:27 I mean, Disney doesn’t have that much money to give up,
0:08:29 but you wanna squeeze blood
0:08:30 from a giant frickin’ blue whale carcass,
0:08:33 which is AI right now.
0:08:34 Anyways, but supposedly there’s all this descent
0:08:37 and agita in the newsroom.
0:08:39 Why?
0:08:40 What creates more descent and agita in a marriage?
0:08:43 Financial problems.
0:08:44 And when companies are shrinking and have financial strain,
0:08:47 what do you know mom and dad start arguing?
0:08:50 And that’s what’s happening at the Washington Post
0:08:52 and what’s happening in media companies all over America
0:08:55 is that they are having arguments over money.
0:08:59 Thanks for the question, Jack from Delaware.
0:09:01 Question number two.
0:09:03 Hi Scott, this is Scott calling from Silicon.
0:09:05 Thanks for your podcast.
0:09:07 I listen to all four each week
0:09:08 and I have a question regarding your brand strategy.
0:09:11 You make two types of jokes at the beginning of the podcast
0:09:13 some Mondays and Thursdays, corny or crude.
0:09:16 The crude jokes are sometimes funny
0:09:17 to the mind of a 12 year old boy.
0:09:19 If you think I have the mind of a 12 year old boy,
0:09:21 trust your instincts.
0:09:22 Even with a 12 year old boy mindset, however,
0:09:24 the crude jokes are often not well received by me
0:09:27 and may not be well received
0:09:28 by your core group of young males.
0:09:30 By way of background,
0:09:31 I’m a 57 year old partner in an accounting firm
0:09:34 with 55 employees.
0:09:35 I would like to send out links to your podcast to our firm
0:09:38 but do not for two reasons.
0:09:39 First, I lead numerous employees
0:09:41 and I’m embarrassed by the inappropriate content
0:09:43 of the crude jokes.
0:09:44 Second, our practices in Washington state
0:09:47 where employment laws are stringent
0:09:48 and enforced by the legal community.
0:09:50 If I were to send out the podcast link to our employees,
0:09:52 it was possible that someone would be offended by the joke
0:09:55 and since it was received by his or her employer,
0:09:57 I could be accused of creating a hostile work environment.
0:10:00 My question is, why would you continue with the crude jokes
0:10:03 when you can stick with the corny jokes
0:10:05 for the same amount of work you and your team
0:10:07 are putting in to create the podcast?
0:10:09 And by doing so, you would create the opportunity
0:10:11 to expand your audience across genders and generations
0:10:14 and give the expanded audience the opportunity
0:10:16 to expand their knowledge, viewpoints
0:10:17 and improve their lives.
0:10:19 Thank you for creating content that is insightful,
0:10:21 meaningful and impactful.
0:10:23 I look forward to your answer
0:10:25 but I’m not looking forward to the next crude joke.
0:10:27 – That is a really thoughtful question.
0:10:29 Scott from Spokane, it is a gift when someone gives you
0:10:34 what I’ll call constructive criticism
0:10:36 or constructive feedback and this is exactly that.
0:10:39 It’s civil, it’s thoughtful and I want to be clear,
0:10:43 you may be right, I don’t know.
0:10:46 I mean, there’s a reason why people aren’t crude in media
0:10:51 because is it worth the risk of offending people
0:10:53 if the kind of the core or the white meat
0:10:57 of what you do is excellence or insight
0:11:00 or being funny generally about stuff,
0:11:03 then why do you need to go NC17?
0:11:07 I do it for a few reasons
0:11:08 and I don’t know if it’s the right way but it’s my way.
0:11:12 One, it’s authentic, I am crude and profane.
0:11:15 That is really me, that is how I think.
0:11:17 The corny jokes I like, I like dad jokes,
0:11:19 I find crude jokes really funny
0:11:22 and I think that there’s more people out there
0:11:24 that think like me than not.
0:11:25 They’re just been told in an overly sensitive environment
0:11:29 that they’re not supposed to say these things
0:11:31 and I get it.
0:11:32 A lot of this is NSFW and I want to be clear,
0:11:35 young men should not, anyone should not feel comfortable
0:11:37 repeating these things in a workplace.
0:11:39 I’m not even just saying this makes me think I should stop.
0:11:43 The way I justify it is that,
0:11:46 or at least I’ve rationalized it to myself,
0:11:48 is that one of the things I don’t like
0:11:51 about the Democratic Party and Progressives
0:11:54 is that we are seen as humorless
0:11:57 and that we are so worried about offending people
0:12:00 that people are turned off of us.
0:12:04 That we’ve become so ridiculous with our preferred pronouns
0:12:09 or rather than taking gestures as they’re intended
0:12:12 but looking instead trying to find something wrong
0:12:15 with someone’s comments, take them out of context
0:12:18 and then press on the soft tissue and shame them
0:12:21 hoping you’ll get a bunch of likes
0:12:22 and score a Guardians of Gotcha pin.
0:12:25 I want to create cloud cover for vulgarity and profanity,
0:12:29 not in the workplace but in media.
0:12:31 And one of the reasons I thought about seriously
0:12:33 stopping doing it is that I’ve had actually,
0:12:35 parents come up to me with their kids
0:12:37 and I think, Jesus, the kid is listening to this.
0:12:39 Maybe I shouldn’t, but anyways,
0:12:40 kids probably have more profanity than I would acknowledge.
0:12:44 But I want to take back profanity and vulgarity
0:12:47 from the right.
0:12:49 I think that it’s okay to be inappropriate
0:12:52 and joke.
0:12:53 You never want to diminish anybody.
0:12:54 You never want to make someone feel bad.
0:12:57 But look, if you don’t want to listen,
0:12:59 if you have that sort of sensibility
0:13:00 where you’re easily offended by vulgarity or crude jokes,
0:13:04 I get it, full refund coming your way.
0:13:07 And I want to be clear.
0:13:08 I don’t know if I’m right here
0:13:10 but I am intentional about being authentic
0:13:14 and to the people I admire, Lenny Bruce,
0:13:17 George Carlin, Dave Chappelle.
0:13:20 I just look at these folks
0:13:21 and I think of them as progressives
0:13:22 that really fomented or gave cloud cover
0:13:25 for social change by softening the beach
0:13:28 with humor that was quite frankly,
0:13:30 a not PG-13 that was unstarched and crude.
0:13:33 I enjoy Bill Maher.
0:13:34 I think he’s quite crude.
0:13:36 But this is something where the jury is out.
0:13:39 I don’t know.
0:13:40 I don’t know if I’m right here
0:13:41 and your thoughtful comments give me pause to learn
0:13:45 and maybe reconsider my view.
0:13:48 So in sum, the lesson here, the learning here
0:13:51 isn’t whether or not I should continue
0:13:52 or not continue to have crude jokes or be vulgar.
0:13:56 It’s that civil dialogue and civil pushback results
0:14:00 in learning if you’re open to it
0:14:02 and we should all be open to it.
0:14:04 We should all approach these issues
0:14:05 with a little bit of humility
0:14:06 and that is I am open to the idea that I might be wrong.
0:14:10 Anyways, a long-winded way of saying
0:14:11 I really appreciate the question.
0:14:15 Thanks very much, Scott from Spokane.
0:14:18 We have one quick break before our final question.
0:14:20 Stay with us.
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0:17:22 Welcome back, question number three.
0:17:28 Hey Scott, I’m curious about role in meditation,
0:17:31 journaling and morning routines playing your life, if any.
0:17:35 Thanks for all you do.
0:17:37 So I wake up about 5 a.m., I do a cold plunge,
0:17:40 and then I review my journaling from the evening before,
0:17:44 and then I do a bunch of breath work,
0:17:46 and then I work out, I do a bunch of yoga,
0:17:49 and then I do about an hour to an hour and a half of meditation.
0:17:53 None of that is true.
0:17:55 The role of meditation, journaling and morning routines in my life,
0:17:59 they play almost no role, why?
0:18:02 Because I go to sleep around 2 or 3 a.m.
0:18:05 I like to write, I like to hang out with my dogs,
0:18:07 I like to surf the internet, I like to watch television,
0:18:10 I like to call my friends on the east and west coast,
0:18:12 back in the United States,
0:18:14 and I like to hang out without anybody except my dogs,
0:18:18 and my brain, sometimes I have a drink,
0:18:20 sometimes I take an edible, I’m not drinking as much,
0:18:22 I’m trying to cut down my alcohol intake,
0:18:24 but that is me time, that is me time.
0:18:27 And what does it mean when you go to bed at 2 or 3 a.m.?
0:18:30 It means you get up, I usually get up around 9 or 10,
0:18:33 but I don’t really get going to about 10, 30 or 11,
0:18:36 and this fits really well, this time zone,
0:18:38 because nobody that works with me is up until noon my time, if that.
0:18:42 Plus I work with all these millennials who are probably walking their dog
0:18:45 in Prospect Park until about 11 a.m. after getting their $43 coffees.
0:18:49 Is that wrong? Is that a stereotype?
0:18:51 Is that a stereotype?
0:18:53 My morning routine is I get up, I have coffee,
0:18:57 I read a bunch of news, I hang out with the dogs again.
0:19:01 If I’m really motivated, I’ll do some exercise, sometimes I put it off.
0:19:05 I try and work out about four times a week,
0:19:07 I’ve worked out four times a week for about, I don’t know, about 40 years.
0:19:10 It is my antidepressant.
0:19:12 But for me, it’s really about taking in information.
0:19:15 It’s not entertainment time for me, but it’s about coffee.
0:19:18 It’s about trying to have a nice breakfast.
0:19:21 I hang out a little bit with my partner, catch up with her,
0:19:24 and then just sort of ease into the day, if you will.
0:19:27 But for me, it’s about digesting a ton of information,
0:19:30 and then, you know, America wakes up around 7 a.m.
0:19:33 and I kind of start my work day, and I usually, like right now,
0:19:36 it is 7 p.m. I’ll be working until 9 p.m. tonight,
0:19:39 and all hell breaks loose around noon,
0:19:41 and my calendar’s just kind of stacked.
0:19:44 But when I was in college, I rode crew,
0:19:46 and I had to get up at 5.15 every morning,
0:19:49 and then bomb to Marina Del Rey, where I would row,
0:19:53 and I think it was called Bologna Creek for 5 or 7 miles.
0:19:56 By the way, hands down, the worst athlete in all of D1 sports
0:19:59 you’re listening to right now.
0:20:01 And usually, I had gotten fucked up the night before
0:20:04 with my fraternity brothers,
0:20:05 and so I would row for about a mile and a half,
0:20:07 and then throw up over the side,
0:20:09 and everyone would freak out and say shit like,
0:20:11 “Well, that’s not going to make the boat go faster.”
0:20:13 “Who threw up?”
0:20:14 “Well, it must be Galloway.”
0:20:15 And I was like, “These people are so uptight.”
0:20:16 I’m like, “Come on, none of us are going to the Olympics.”
0:20:18 Anyway, see above, worst D1 athlete in UCLA history.
0:20:23 But I decided after I left crew
0:20:27 that I would never get up early again in my life
0:20:29 if I could help it,
0:20:30 and two, I would never get my heart rate above 100 beats per minute.
0:20:34 I am so over cardiovascular exercise.
0:20:37 I was like a giant fucking vein.
0:20:38 I was 6’2″, I was like 6’2″, 185, 190.
0:20:42 I’ve been basically the same weight for 40 years,
0:20:44 although it shifted.
0:20:45 It shifted.
0:20:46 Now, I have enormous ankles.
0:20:48 Why does that make me laugh?
0:20:49 I don’t know.
0:20:50 Anyways, I decided I wanted nothing to do with cardio.
0:20:53 I wanted nothing to do with the mornings.
0:20:54 I am not a morning person.
0:20:56 I would like to figure out meditation.
0:20:58 My friend Sam Harris is kind of the gooey around the stuff.
0:21:02 I’m sure it’s good for you.
0:21:03 By the way, see above, I’m not sure this is the right way.
0:21:06 It’s just my way.
0:21:07 Daddy is not a morning person.
0:21:09 He is not a morning person.
0:21:10 Oh, he loves the evening.
0:21:12 I think that’s why I moved to New York, seriously.
0:21:15 California is all about the day.
0:21:17 New York is all about the night, and boom.
0:21:19 As soon as I went back to New York, and it was like a Wednesday,
0:21:22 and there were great places to go at 11 p.m.,
0:21:24 I’m like, “Hello.
0:21:26 Hello.
0:21:27 Count me.
0:21:28 Count me in.
0:21:29 Count me.
0:21:30 New York, here I come.”
0:21:33 Anyways, don’t love the mornings.
0:21:34 Don’t love the mornings.
0:21:35 The good news is in Britain is that the mornings are really gray,
0:21:38 and you feel as if you’re missing apps of fucking literally nothing
0:21:41 by just being at home, nestled around your coffee.
0:21:44 Thanks to the question, not a morning person.
0:21:46 Not a morning person.
0:21:48 That’s all for this episode.
0:21:50 If you’d like to submit a question,
0:21:51 please e-mail a voice recording to OfficeHours@PropjiMedia.com.
0:21:54 Again, that’s OfficeHours@PropjiMedia.com.
0:21:58 This episode was produced by Caroline Shagren.
0:22:07 Jennifer Sanchez is our associate producer,
0:22:09 and Drew Burroughs is our technical director.
0:22:11 Thank you for listening to The Propji Pod
0:22:13 from the Vox Media Podcast Network.
0:22:15 We will catch you on Saturday for No Mercy, No Malice,
0:22:18 as read by George Hahn.
0:22:19 And please follow our Propji Markets Pod
0:22:22 wherever you get your pods for new episodes every Monday and Thursday.
0:22:26 Please, if you can, right now, and you enjoyed the show,
0:22:30 go to Propji Markets and subscribe.
0:22:32 [BLANK_AUDIO]

Scott speaks about News Corp’s deal with OpenAI and whether we should worry about it. He then responds to a listener’s constructive criticism regarding his crude jokes. He wraps up by sharing why he isn’t a morning person. 

Music: https://www.davidcuttermusic.com / @dcuttermusic

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