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Summer School 4: Marketing and the Ultimate Hose Nozzle
In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it?…
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Tackle your medical debt with Life Kit
There’s an estimated $195 billion of medical debt in America. But just because a medical bill comes in the mail doesn’t mean you have to pay that exact price. In this special episode from our…
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Did two honesty researchers fabricate their data?
Dan Ariely and Francesca Gino are two of the biggest stars in behavioral science. Both have conducted blockbuster research into how to make people more honest, research we’ve highlighted on Planet Money. The two worked…
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Summer School 3: Accounting and The Last Supper
Usually, the first class that an MBA student takes is accounting. That involves, yes, equations and counting widgets…but it’s more than that. Inside the simple act of accounting is a revolutionary way of thinking not…
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Planet Money Paper Club
We here at Planet Money love economics papers. And that is also the case for so many of the economists we speak with. For them, new research can explain something they have always wondered about,…
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Summer School 2: Competition and the cheaper sneaker
For episode 2 of Planet Money Summer School, we are talking strategy. You have your million dollar business idea, and maybe some money in your pocket to get it up and running. But now you…
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Surprise, you just signed a contract! How hidden contracts took over the internet
When you make an account online or install an app, you are probably entering into a legally enforceable contract. Even if you never signed anything. These days, we enter into these contracts so often, it…
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Summer School 1: Planet Money goes to business school
Find all episodes of Planet Money Summer School here. Planet Money Summer School is back! It’s the free economics class you can take from anywhere… for everyone! For Season 4 of Summer School, we are…
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The quest to save macroeconomics from itself
When it comes to big questions about the economy, we’re still kind of in the dark ages. Why do some economies grow so much faster than others? How long is the next recession going to…
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Two Indicators: After Affirmative Action & why America overpays for subways
Two stories today. First, as we start to understand post-affirmative action America, we look to a natural experiment 25 years ago, when California ended the practice in public universities. It reshaped the makeup of the…
