Planet Money
Did a pizza restaurant’s humble status page change how we wait forever?
When you order a Lyft or Uber, you get texts every few minutes about your car approaching and arriving. When you have a package coming, you get a notification when it’s shipped, when it’s en route, and when it’s out for delivery. Why do so many companies send these constant updates?
We have a theory: It’s because of Domino’s. In 2008, Domino’s launched the Pizza Tracker, a novel tool that delighted customers by allowing them to obsessively monitor their pizza’s progress from order to oven to delivery. The Pizza Tracker became a canonical model for other companies trying to improve their customers’ experiences of waiting for all kinds of products and services. And now? Pizza Trackers are everywhere.
On today’s show: how the Domino’s Pizza Tracker shaped the internet, and how trackers went from transparently sharing information with consumers to — in some cases — actively deceiving us.
Support:
— Planet Money+
Read:
— Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life
— Our weekly longform Planet Money newsletter
— Our weekly Indicator round-up newsletter
Follow:
— Instagram
— TikTok
— YouTube
— Facebook
This episode was hosted by Nick Fountain and Alex Mayyasi. It was produced by Sam Yellowhorse Kesler, edited by Liza Yeager, fact-checked by Sierra Juarez and engineered by Cena Loffredo and Jimmy Keeley. Alex Goldmark is Planet Money’s executive producer.
Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
-
A trip to the magic mushroom megachurch
Book tour dates and ticket info here. Just as every market has its first movers, every religion has its martyrs — the people willing to risk everything for what they believe. Pastor Dave Hodges just…
-
BOARD GAMES 3: What’s in a name?
Planet Money has teamed up with the company Exploding Kittens to make a board game inspired by the legendary economics paper The Market for Lemons. We’ve decided we want a mass-appeal party game that quietly…
-
Chevron, Venezuela and the Paradox of Plenty
Venezuela and Chevron have perhaps one of the strangest partnerships … ever? Chevron, one of the world’s most famous and profitable oil corporations, has for decades, been plugging away in Venezuela, one of the world’s…
-
How much money President Trump and his family have made
Before President Donald Trump’s first term, he was in a “tight spot” financially, according to New Yorker writer David Kirkpatrick. At the start of his second term, David says, Trump was in an “even tighter”…
-
So are we in an AI bubble? Here are clues to look for.
Are we in an AI bubble? That’s the $35 trillion dollar question right now as the stock market soars higher and higher. The problem is that bubbles are famously hard to spot. But some economists…
-
How Black hair care grew Black power
The Afro is one of the most iconic hairstyles of the last century. And one of its main ingredients was a hair product – Afro Sheen. But Afro Sheen did so much more than make…
-
Venezuela’s recent economic history (Update)
We’ve been checking in on the economic conditions in Venezuela for about a decade now. In response to the U.S. strike and the capture of Venezuelan president Nicolás Maduro this weekend, we’re re-surfacing this episode…
-
Indicators of the Year, Past and Future
2025 is finally over. It was a wild year for the U.S. economy. Tariffs transformed global trading, consumer sentiment hit near-historic lows, and stocks hit dramatic new heights! So … which of these economic stories…
-
Why economists got free trade with China so wrong
With the year coming to a close, we’re sharing our most popular Planet Money bonus episode of 2025! As U.S. trade with China exploded in the early 2000’s, American manufacturing began to shrivel. Those workers…
-
The Rest of the Story, 2025
Most stories keep going even after we set down our microphones and the music fades up. That’s why, at the end of each year, we look back and we take stock. We call this tradition…