Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293

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0:01:21 Yeah, fam, welcome to the show.
0:01:24 Today we are going to talk all about finances.
0:01:30 If you’re an entrepreneur like me, chances are that you’re ignoring your personal finances.
0:01:35 You’re worried about growing your business, selling, marketing, and focusing on all the
0:01:36 things you’re good at.
0:01:39 And maybe finances are not one of those things.
0:01:43 So today we’re going to talk about everything you need to know when it comes to enhancing
0:01:46 your personal finance journey.
0:01:47 Joining us today is Shruti Joshi.
0:01:50 She is the president and COO of Facet.
0:01:52 And she knows so much about this topic.
0:01:54 I’m so excited for this conversation.
0:01:57 Without further ado, here’s my conversation with Shruti Joshi.
0:02:00 Shruti, welcome to Young and Profiting Podcast.
0:02:01 Thank you so much for having me.
0:02:02 I’m excited to be here.
0:02:05 Likewise, I’m really excited for this conversation.
0:02:08 So I was looking into your background, and I know that you’ve worked in corporate in
0:02:09 the past.
0:02:14 You worked at really big companies like Verizon and the consumer tech space.
0:02:17 And you were really focused on client success and acquisition.
0:02:23 So curious to understand what your career journey was like and why you’re so passionate
0:02:24 about customer experiences.
0:02:25 Sure.
0:02:30 So for starters, I’ve always followed a combination or found the intersection of what my interests
0:02:33 are and what I’m good at.
0:02:35 And so that’s really led my career from the start.
0:02:41 And I’ve always prized myself in wanting to really build a skill set around mastery and
0:02:44 just having the grit and determination to carry me through different phases of career.
0:02:47 So that’s just philosophically what has always carried me.
0:02:52 I started my career at Verizon and I was in a development program.
0:02:54 Early in my career, I wanted to be a CMO.
0:02:58 I thought, well, I’d love to be a chief marketing officer of a big brand.
0:03:02 And so I started in a marketing development program where they move you around to different
0:03:04 parts of the business, move you around the country.
0:03:06 It was incredible training.
0:03:09 And out of that, I moved into an advertising role at Verizon.
0:03:13 And then a few years in, I just had this entrepreneurial itch.
0:03:18 And so again, following that interest, I ended up leaving and doing product innovation design
0:03:21 at a small boutique consultancy.
0:03:26 Ended up from that moving back to Verizon, actually they called and they said, hey, we’re
0:03:27 building a fiber network.
0:03:29 Are you interested in being a part of that marketing team?
0:03:31 So I said, well, yeah, that sounds interesting.
0:03:32 And went and did that.
0:03:37 So I kind of moved around these different stages, ended up leaving Verizon because after running
0:03:43 the consumer acquisition program there, I was very curious about using advanced analytics
0:03:44 to help make better investment decisions.
0:03:49 So I went to a consulting firm and ended up building a practice area.
0:03:51 And that was a very entrepreneurial experience.
0:03:56 Again, intersection of learning a craft, really being interested in it.
0:04:00 And after that, my equity ended up trying a startup.
0:04:01 After that ended up here at Facet.
0:04:03 So it’s just been kind of a wild ride.
0:04:10 I’ve just done different things and direct to consumer, B2B, small companies, medium
0:04:15 companies, large companies, and just had this incredible experience of learning from all
0:04:16 of them.
0:04:19 I love your story because a lot of people think that to be an entrepreneur, you need
0:04:22 to drop out of college and just like become an entrepreneur.
0:04:27 But a lot of people take the corporate route, they kind of learn on somebody else’s dime.
0:04:31 You can have really entrepreneurial experiences while working in corporate.
0:04:35 So I love that you shared that with us because a lot of entrepreneurs are taking that route
0:04:36 nowadays.
0:04:42 But something else probably inspired you and that’s your immigrant parents who were entrepreneurs.
0:04:46 And back when they were entrepreneurs, it was pretty unusual for people to be entrepreneurs
0:04:47 20, 30 years ago.
0:04:52 So can you talk to us about your experience, watching your parents own their own businesses
0:04:54 and how that really shaped your personality?
0:04:55 Yeah, absolutely.
0:04:58 So my parents were YOLO before YOLO was a thing.
0:05:01 Like they were very much you only live once people.
0:05:06 I think they just had this incredibly renegade spirit.
0:05:07 They were not really rule followers.
0:05:09 So for example, I’m Indian origin.
0:05:13 My parents met in India and they got married and they were not in a range marriage and
0:05:16 their parents didn’t really support the marriage.
0:05:18 But they said, you know, love above all else.
0:05:23 And so they broke a lot of rules of which one was they decided to leave the country.
0:05:27 And so they ended up actually in Brussels first, I was three months old and they were
0:05:31 interested in, I think at that time they were getting a PhD.
0:05:34 But then just part of that spirit, they ended up coming to this country with eight hundred
0:05:35 dollars.
0:05:41 And it was all about new experiences and finding a better life really for me and for themselves.
0:05:46 And so from that, when they came here, they ended up, I think I moved seven times before
0:05:47 I was 14.
0:05:51 And they just kept going for better experiences, moving up in their career.
0:05:53 And that meant they moved to different states.
0:05:55 They were back in Europe for a bit.
0:05:56 They were here.
0:05:57 So we were in Switzerland.
0:05:58 We were in Brussels.
0:05:59 We were here in New York.
0:06:02 We were in Philadelphia, California.
0:06:07 And they just had the spirit of do it all, see it all, learn kind of advance.
0:06:11 And through that experience, I just got exposed to just so many different ways that people
0:06:17 live, cultures, and it gave me a very different perspective that I’m so grateful for today.
0:06:20 Obviously it was miserable going through it really hard as a kid.
0:06:25 Well, I’m sure that it just helped you learn to adapt, not be afraid of change, not be
0:06:30 afraid of taking risks, which is probably why you’re such a successful brown woman.
0:06:35 And I feel so proud that you’ve accomplished so much, and you’re actually the president
0:06:41 and COO of FACET, which is one of the fastest growing fintech companies in America.
0:06:42 That’s so awesome.
0:06:44 And I found out that you actually started as an investor.
0:06:48 So I’d love to understand that journey because it’s not so often you hear about an investor
0:06:50 joining the C-suite of a team.
0:06:52 So I’d love to hear all about that.
0:06:57 My parents’ exposure to all of these different cultures and ways of living has always made
0:07:04 me fascinated by just people and candidly just the socioeconomic differences, right?
0:07:08 Because when you come to this country with $800 and you end up in a very different situation
0:07:12 where my parents ended up building companies and selling them, you just get this exposure
0:07:14 to how different people live.
0:07:20 And money is like a very central theme across these various socioeconomic classes.
0:07:24 So that was always in the back of my head is just a fascination.
0:07:29 And in 2016, Anders and Patrick, they’re both founders of FACET, they gave me a call and
0:07:32 they said, “Hey, we’re starting up this business.
0:07:37 It’s all about disrupting the model in financial planning and democratizing a service that
0:07:40 most people haven’t had access to.
0:07:43 Would you be interested in advising us and investing in the business?”
0:07:47 And upon hearing the story, I was so fascinated by the mission.
0:07:48 I was really moved by it.
0:07:53 I thought, “Wow, what an incredible mission to bring financial planning, which is typically
0:07:58 reserved for the wealthy, and democratize it to millions of Americans that can really
0:08:00 benefit from the service.”
0:08:03 And so that was really the thing that brought me in.
0:08:06 So I had this personal fascination with the topic.
0:08:07 It felt like such an incredible mission.
0:08:10 And so I ended up investing.
0:08:14 After I made that investment, I was advising over the years and then coming in full time
0:08:17 really happened because it’s just like a lot of things in life, right?
0:08:23 It was this perfect moment where my career was at a point where I was open to doing something
0:08:26 and the business really needed somebody with my experience.
0:08:31 And then of course I was so passionate about the mission that the timing worked out.
0:08:35 And just to be clear, it’s kind of a funny story because I started, I founded a company.
0:08:37 It was a tech business and I raised money for it.
0:08:41 It was a travel peer-to-peer recommendation company and I failed.
0:08:44 I launched it a couple of months before the pandemic.
0:08:49 So travel business near the pandemic isn’t really going to go very far and we tried everything.
0:08:54 It was such an incredible learning experience, I actually think it set me up to do this job
0:08:58 in a lot of ways, just some of the skill sets transferred.
0:09:02 And so when Anders called and said, “I know you’re not that busy at the end of 2020.”
0:09:06 And I kind of laughed and I was like, “Yeah, I was licking my wounds a little bit.”
0:09:10 I just thought, “Yeah, you know, maybe there is something to this.”
0:09:15 And so I ended up coming in in 2021 actually as a consultant at first to help the business
0:09:21 prepare for scale and that turned into me really connecting with the team and feeling
0:09:24 even more connected to what we were building and the potential.
0:09:27 And so I ended up coming in full-time in 2021 of July.
0:09:32 So that’s the whole journey and it’s been incredible and ever since then I’m so all-in
0:09:33 on the company.
0:09:37 Yeah, I’m really happy that you shared that you did start your own company and it didn’t
0:09:43 work out during COVID, but you ended up learning skills that you could then transfer to facet
0:09:45 and it really helped you set yourself up for success.
0:09:48 I love that because same thing with me and all of my journeys.
0:09:54 I’ve had so many failures, but then it set me up to be the perfect CEO of Yap Media.
0:09:56 So I hear you on that.
0:10:01 So you mentioned democratizing financial planning, being the big mission of facet and what you’re
0:10:02 really passionate about.
0:10:05 Can you help me understand why that’s so important and why that’s so needed right now?
0:10:10 Well, I guess first, before I talk about why this is so needed, it probably makes sense
0:10:13 to talk a little bit about the industry and why facet was created.
0:10:16 The industry has been around since the late ’60s.
0:10:19 It has a lot of limitations.
0:10:24 For one, financial planning has really been something that’s quite expensive and it’s
0:10:25 quite exclusive.
0:10:29 It’s been reserved for people that typically have over a million dollars in assets.
0:10:35 That’s tough because it excludes 40 to 75 million Americans that could really benefit
0:10:36 from the help.
0:10:39 Number two, it’s full of conflicts.
0:10:45 Whether it’s financial advisors selling products and making commissions or the actual business
0:10:50 model not necessarily being in the best interest of the consumer, it’s filled with conflicts.
0:10:53 Number three is that it’s not very good.
0:10:58 In a way, financial planning historically started with the roots of being all about
0:10:59 your assets.
0:11:04 Let me invest the money that you have and let me then charge you on those assets.
0:11:09 The focus has been retirement planning and really just about accumulating wealth.
0:11:15 Thus, it was founded to really change the way that the industry works, to disrupt the
0:11:18 industry and to bring a new model to more Americans.
0:11:21 For starters, we charge a subscription fee.
0:11:24 What that instantly does is it allows more people to participate.
0:11:27 You don’t have to have assets to get access to financial planning.
0:11:30 That’s massive in democratization.
0:11:33 Number two is it’s very objective.
0:11:36 Because of that subscription model, we are not selling products.
0:11:39 In fact, our sales team is a separate team from our planning team.
0:11:43 Our CFPs don’t make commissions on selling products.
0:11:48 The advice we provide because we’re a subscription can be, for example, about using your money
0:11:53 to pay down debt instead of just investing it because for us, it’s irrelevant.
0:11:56 We just want to charge you the subscription to give you the best advice.
0:12:01 And third, we’re redefining it in that we are thinking about financial planning as completely
0:12:02 holistic.
0:12:07 Any money question you have across the span of your life, we also think about it as ongoing
0:12:08 and dynamic.
0:12:12 And then it’s all about taking action on the advice because the life change we provide
0:12:17 happens when people don’t just get the advice, but they do something with it.
0:12:20 And so this is what facet has really developed.
0:12:25 And so for us, we believe this is so important because money is a tool to live the life you
0:12:26 want.
0:12:30 And we like to say there’s no wellness without financial wellness.
0:12:36 And so for us, it’s very much about spreading this capability, this tool, right, the service
0:12:40 to people so that they can all benefit from making better choices throughout their life
0:12:42 with their money.
0:12:45 Let’s hold that thought and take a quick break with our sponsors.
0:12:50 Yeah, Pam, if you’re anything like me, you didn’t start your business to spend all your
0:12:55 time managing finances, budgeting, invoicing and tax prep.
0:12:58 Not exactly the fun part of entrepreneurship.
0:13:03 My CEO, Jason, on the other hand, is great at finances, but even he doesn’t want to
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0:13:30 Found does it all in one place.
0:13:35 With smart features like automatic expense tracking, virtual cards for specific budgets
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0:13:49 Join the 500,000 small business owners who trust Found.
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0:14:01 Stop getting lost in countless finance apps and try Found for free at found.com/profiting.
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0:17:32 I love what you said that there’s no wellness without financial wellness.
0:17:38 For me personally, I do all my personal finances right now on my own.
0:17:42 It’s DIY, probably not the best thing because I’m running a company.
0:17:45 I’ve got so many other things that I’m working on.
0:17:50 Finances are really not something that I’m interested in or I have strengths in necessarily.
0:17:55 I do a lot of making money and I’m saving money and I’m investing in stocks in here
0:17:57 and there, but I could be doing so much more.
0:18:01 I feel like there’s a lot of entrepreneurs in my position because I think a lot of entrepreneurs
0:18:07 have my personality where they love sales, they love marketing, they love creating innovation,
0:18:12 but they don’t really want to be in the books financial planning.
0:18:14 We don’t want to do that.
0:18:18 Talk to us about what could go wrong for everybody out there that’s DIY with their financial
0:18:19 planning.
0:18:22 First of all, this was me as well.
0:18:24 I think this is millions of Americans.
0:18:28 I mean, 80% of our members have never worked with a planner and they have enough resources
0:18:32 and enough complexity in their lives to really warrant it like your story.
0:18:33 I’ll use myself.
0:18:40 I have made so many costly mistakes that I didn’t even realize were mistakes because
0:18:42 for one, I didn’t know that help was available.
0:18:46 I actually didn’t even realize that somebody could advise me in this way.
0:18:53 Then two, things around equity comp, for example, a lot of executives, they step into a situation
0:18:58 where they actually are given shares, some equity in the company or if you’re an entrepreneur,
0:19:03 you have usually some sort of an equity construct and that’s very complex stuff.
0:19:06 I know there are certain things around exercising shares I didn’t do.
0:19:11 There’s certain investments that I made that were really not the best investments because
0:19:15 I heard a tip from somebody or I read something on the internet.
0:19:18 I think it’s very common, first of all, for those reasons.
0:19:23 What I would say is that if you were in a legal situation, you wouldn’t represent yourself
0:19:25 in a court of law.
0:19:29 If you broke an arm, you wouldn’t go on WebMD and figure out how to splint it.
0:19:32 You’d go to an MD and actually get professional help.
0:19:34 Your finances are no different.
0:19:40 Having a CFP guide you, they’re going to have a different level of depth on a very wide
0:19:44 array of financial matters that it would be almost impossible for the average person to
0:19:49 just be able to, or even the above average person that’s a stellar entrepreneur, to be
0:19:53 able to have the time and capacity to learn all of these things.
0:19:57 Then state legislation is changing and federal laws are changing.
0:19:59 How do you keep up with that?
0:20:03 For us, it’s obviously, we think it’s so important to work with a fiduciary to get
0:20:05 the type of help that people need.
0:20:06 Yeah.
0:20:10 Let’s stick on this fiduciary because one of the reasons why I have never seeked out
0:20:13 help is that it’s really hard for me to trust people.
0:20:19 I keep thinking, “All right, I’m going to hire this guy from some bank.”
0:20:25 Then I think, “Well, they have their own incentives and how can I trust somebody with my money?
0:20:28 How can I trust that they’re actually doing the right thing, that they’re smart, they know
0:20:29 what they’re doing?”
0:20:34 Can you talk to us about, first of all, what a CFP is and why you guys have CFPs at FASET
0:20:35 and then fiduciary?
0:20:36 Sure.
0:20:38 What is the responsibility of somebody who has fiduciary duty?
0:20:39 Yeah.
0:20:42 A CFP is a certified financial planner.
0:20:47 That is exclusively what our members work with at FASET in addition to, of course, our technology.
0:20:51 That is the highest certification possible in the topic of financial planning.
0:20:55 There is a great deal of education that goes into being a CFP.
0:20:59 There’s an exam and then there’s an apprenticeship after where you really have to collect a certain
0:21:00 number of hours.
0:21:03 It’s a program that people are trained for.
0:21:07 What a fiduciary really means, and I remember when I came into the industry, I was like,
0:21:08 “I don’t know what that means.”
0:21:13 That’s a very industry jargon-y term, but it’s an important one because what it means
0:21:20 is that a fiduciary has a legal obligation to provide advice in your best interest.
0:21:24 That feels like, “Well, of course, shouldn’t that just be the way it is?”
0:21:28 That’s not because in the industry, as I mentioned earlier, one of the challenges is that there
0:21:32 are many people that operate in this space that are not fiduciaries, and they may be
0:21:37 selling products and services that people don’t need.
0:21:41 Finding a fiduciary is so important so you know that you’re getting that advice that’s
0:21:46 really best for you and not a product sale that’s really best for the commission that
0:21:48 that individual might get.
0:21:53 These terms are important to understand and know because they ensure that you’re getting
0:21:55 something that you can trust.
0:21:58 Like I mentioned before, FACET is a fintech company.
0:22:02 Can you talk to us about how you’re incorporating technology with all this and how it’s a human
0:22:04 plus tech approach?
0:22:05 Yes.
0:22:08 Of course, technology is everywhere these days.
0:22:10 I think every business is a tech business.
0:22:15 What we’ve done is typically in the industry, a certified financial planner was what you
0:22:17 were buying effectively.
0:22:22 If you were taking on a financial planner, it was meeting with the CFP, maybe they’re
0:22:25 buying you a round of golf or they’re taking you to a steak dinner.
0:22:28 These are a little bit of the stereotypes around a financial planner.
0:22:31 In our world, we think about this very differently.
0:22:37 We really wanted to take the best of what a human or a CFP could do.
0:22:40 There are some things that humans are uniquely positioned to do.
0:22:44 We kind of joke that our CFPs are like therapists with calculators.
0:22:46 The therapy piece is really important.
0:22:48 It’s identifying your values.
0:22:54 It’s building connection and trust, and it’s guiding you to change behaviors.
0:22:59 Money is a deeply psychological subject that goes all the way back to your childhood, and
0:23:04 a human, our CFPs are trained and uniquely positioned to help connect with our members
0:23:07 in a way where they can help them with these things.
0:23:12 Our technology, on the other hand, makes our planners efficient, and it creates a convenience
0:23:16 factor for all the things that can be automated.
0:23:21 For example, it’s much easier to log into an account to see how your investments are
0:23:26 performing or to see how you’re doing against some of your goals or to understand something
0:23:31 that you maybe were provided advice on last time that you need to take an action on.
0:23:35 These are wonderful things for technology to do so you’re not spending time in meetings.
0:23:41 Most of the members at FACET are 40-somethings, their hair is on fire, they’re older millennials,
0:23:44 they’re Gen Xers, they have families, they have businesses, they’re executives, they’re
0:23:49 racing around, and so what we’ve thought about a lot is how do we design a member journey
0:23:53 where the technology can really orchestrate the journey and do the things that technology
0:23:58 is great at, but our CFPs can do the things that really only CFPs are uniquely positioned
0:23:59 to do.
0:24:03 So we’ve built a solution that brings the best of both of these things together to create
0:24:05 a more impactful experience.
0:24:09 So I have to say, when I found out that you’re coming on the show, I got really curious about
0:24:16 FACET and I went online and I took your financial wellness quiz because I need help with my
0:24:17 finances.
0:24:20 I’ve been investing so much in my company.
0:24:23 All of my commercials that you guys hear, all the money that I make off my commercials,
0:24:29 I’ve been reinvesting that into my company and I haven’t been taking a payout.
0:24:33 And I’m about to get a huge payout at the end of the year, which is great, it’s like
0:24:37 all my hard work paying off and the company’s doing great and we’re super profitable and
0:24:38 all is good.
0:24:43 But now suddenly I’m like, oh man, I’m about to have way more cash than I’m used to.
0:24:44 I have no idea what to do with this.
0:24:48 I need to get somebody to help me because it’s not my strong suit like I said.
0:24:52 So I took this quiz and as I was taking it, you know when you’re taking a test and like
0:24:59 you already know you’re failing, I knew that I was like, I am definitely failing right now
0:25:04 because they were asking me tax questions and retirement questions and insurance questions
0:25:10 and I was like, I’m not doing any of this, like I’m doing stocks and just basic stuff
0:25:11 and I knew I was failing.
0:25:15 So I got a below average score and I ended up booking a call with your team and I had
0:25:20 my first call and it went awesome and I’m about to start this journey.
0:25:25 And I love the fact that no commission, it’s subscription, super affordable, like I thought
0:25:27 it was going to be such an expensive endeavor.
0:25:31 It’s totally affordable, makes so much sense to do this.
0:25:35 But can you help me understand what is this process going to be like?
0:25:39 How much time do I have to do, like what do I have to do to get started?
0:25:40 What is it like?
0:25:41 Do I meet with people?
0:25:43 I’d love to understand what that journey is going to be like.
0:25:44 Yeah, sure.
0:25:47 So first of all, there’s no failing in financial wellness.
0:25:49 I think this is the point, right?
0:25:55 Is that just the entire industry has conditioned us to believe that retirement planning is what
0:25:56 it’s about.
0:26:00 It’s about investing and the reality is that the financial wellness quiz exposes you to
0:26:05 all of these topics that play a role in your life and in your financial life that you really
0:26:06 should get help with.
0:26:10 And so I think the idea is to create an exposure and an education around this.
0:26:12 So you’re not alone.
0:26:15 I think lots of people have taken this quiz and said, “Oh my goodness, there’s so much
0:26:16 more to this.”
0:26:22 So as part of that in our journey, we’ve been thoughtful about how do we take this holistic
0:26:23 approach.
0:26:27 So the way the journey typically works is you’ll speak with a membership manager who’s
0:26:31 going to help you understand why is this the service that can really help you and answer
0:26:36 questions that you might have around the model, around the pricing, anything that might be
0:26:38 holding you up from making a decision.
0:26:40 So that’s kind of step one.
0:26:46 Once a member chooses to work with us, they then move into what we call a digital onboarding.
0:26:50 And that digital onboarding is about 30 to 40 minutes of answering questions around your
0:26:51 financial life.
0:26:52 You can do it on your own time.
0:26:58 A lot of our busy executives and entrepreneurs like yourself do it at 9.30 PM.
0:27:02 And it’s bringing in some of your statements, answering questions about your demographics.
0:27:07 And this is all so that our financial planners get a full understanding of your full financial
0:27:09 life, which is really important.
0:27:14 And so once you finish the digital onboarding experience, you’re then going to book a time
0:27:19 to have your first conversation with your CFP or with us CFP, depending on the package that
0:27:20 you take.
0:27:23 And so that first meeting is really about understanding you as a person.
0:27:27 We’ve heard from some of our members that it’s shocking because there’s no discussion
0:27:28 around money sometimes.
0:27:32 Sometimes the conversation is purely around your values, your goals.
0:27:34 What are you trying to accomplish?
0:27:38 Often there’s a reason that people have a trigger moment that they’re coming to facet.
0:27:39 We talk about that.
0:27:43 So in your case, it’s this incredible success you’ve had on what you’re actually about to
0:27:47 do this year with taking in significant income for the first time.
0:27:49 So that’s something that will be discussed.
0:27:53 And all of that is to extract what are the things that are important to you?
0:27:59 What are your financial goals so that the planner can create a few scenarios?
0:28:05 And scenarios are important because for all of us in this space, there’s trade-offs we
0:28:06 have to make.
0:28:11 Do we want to work for five more years and pay for private school for our children?
0:28:16 Do we want to buy a second house and take on a side hustle?
0:28:19 There’s all of these trade-offs that we’re continuously discussing.
0:28:24 So the CFP is trying to reveal those trade-offs in that conversation and connect and build
0:28:25 trust.
0:28:28 Then what happens is the CFP is going to build your scenarios.
0:28:29 We use scenarios.
0:28:30 It’s a plan.
0:28:34 But there are a couple of scenarios that you’re going to receive digitally in messages.
0:28:37 And you’re going to have a chance to look at everything you’ve shared and a couple of
0:28:40 places to start your financial journey.
0:28:45 And so upon reviewing those and understanding, okay, this plan is going to allow me to do
0:28:48 X number of things, these goals that I have.
0:28:53 This version of the scenario is going to let me do X, Y and Z. So it’s contrasting different
0:28:57 ways you can approach how you handle your money and your life planning.
0:29:01 Once you select a scenario, then you have the ability to go ahead and start taking action
0:29:02 on those.
0:29:05 So we’re going to ask you, hey, you need an emergency fund.
0:29:09 Do you have X months of salary based on what we talked about?
0:29:13 If you don’t or you do, you might be able to tap a button and go ahead or you’re able
0:29:16 to tap a button and open a high yield account.
0:29:19 Perhaps one of your goals is to save for retirement.
0:29:20 You can tap a button and fund.
0:29:25 So the technology makes it very easy for people to take action on the advice that they’re
0:29:26 provided.
0:29:28 Then after that, there might be a conversation.
0:29:33 If you’re deciding which scenario or maybe you’ve selected a scenario, but you have questions
0:29:38 about funding some of your goals, you can then speak with your certified financial planner.
0:29:40 After that, your plan is in motion.
0:29:44 At around month four, you’re going to get a full risk assessment.
0:29:45 So what is the right insurance for you?
0:29:47 Do you have an estate plan?
0:29:51 These are all things that everybody needs regardless of their situation.
0:29:55 So that’s a personalized plan that’s built for you and sent to you digitally.
0:29:58 And then your planner is always there on messages.
0:30:02 And our members love that, that they can just send a message when a question comes up to
0:30:05 ask for whatever they need.
0:30:09 Around the end of the first year, there’s another conversation with the planner to make
0:30:12 sure that you’re on track, that there aren’t any questions.
0:30:16 And we prepare for year two, which is all about aspirational planning and getting in
0:30:21 a little bit deeper into the psychology of your financial planning and what drives you
0:30:22 and motivates you.
0:30:24 So it’s a pretty robust journey.
0:30:28 There is definitely the need to engage with the journey, but we really work to make it
0:30:34 simple, jargon-free, and guide everybody through whether it’s our technology or CFP.
0:30:39 Being able to message a CFP at any time is something that we hear from our members is
0:30:40 incredibly valuable.
0:30:41 Yeah.
0:30:42 Oh my gosh.
0:30:44 I didn’t know that you guys did all these scenarios.
0:30:48 And for me, that’s the most thing that I want with my financial planning, because I feel
0:30:52 like I have so many ideas and I just want to know, like, if I do it this way, how will
0:30:53 it play out?
0:30:54 Yeah.
0:30:57 And to your point, aligning things to your values and goals is so important because it’s
0:30:59 not one size fits all.
0:31:03 Some people want to pass money down to their kids.
0:31:05 Some people want to die with zero.
0:31:09 I just interviewed somebody, Bill Perkins, about that they want to die with nothing in
0:31:10 the bank, right?
0:31:11 Absolutely.
0:31:13 So everybody’s different in terms of how they want to spend their money, how much money
0:31:15 they want to make.
0:31:19 So I’ve got a lot of different people that listen to the show, primarily entrepreneurs,
0:31:20 small business owners.
0:31:25 And then I also have a lot of corporate professionals who maybe want to start a side hustle or be
0:31:28 an entrepreneur one day, who listen to the show.
0:31:33 So help me understand what an entrepreneur can benefit from, from using facet versus like
0:31:37 a corporate professional and some of the things that corporate professionals use facet for.
0:31:38 Sure.
0:31:43 So what I’ll say is there are so many of our members that are entrepreneurs and corporate
0:31:45 executives or corporate professionals.
0:31:49 It’s a very common audience that we’re catering to because, you know, you’re in your late
0:31:52 thirties, your mid thirties, your early thirties, your forties, like this is really our sweet
0:31:53 spot.
0:31:58 There’s so many questions and there’s so much complexity around your financial life.
0:32:01 We like to say that every decision is a financial decision.
0:32:05 So who you partner with, for example, whether you should buy a house, whether you should
0:32:08 live in a specific area, whether you should take that job, whether you’re picking the
0:32:14 right benefits, whether your 401(k) is optimized at your company, these are all decisions that
0:32:18 people are constantly having to make on a day-to-day basis.
0:32:21 So we help entrepreneurs and corporate professionals on all of those.
0:32:25 There are 44 life milestones that a person goes through in their life.
0:32:29 And then there’s a significant number of external factors like the market’s up, the
0:32:32 market’s down, oh, unemployment’s up.
0:32:35 How do these things affect some of the decision-making that you have?
0:32:38 So the work that we do is typically not for the business.
0:32:41 Our work really focuses on the individual.
0:32:42 It’s really all about you.
0:32:45 You mentioned, for example, that you don’t have a lot of time.
0:32:47 You’re so busy running your company.
0:32:52 Are you thinking about an alignment between what’s right for you and what’s happening
0:32:53 with your business?
0:32:55 These are more of the areas that we focus on.
0:32:58 If you’re an entrepreneur, are you protected?
0:32:59 Do you have the right disability insurance?
0:33:00 That’s going to say.
0:33:01 Right?
0:33:02 Do you have the right insurance?
0:33:06 Do you have an estate plan if you have– actually, everybody should have an estate plan.
0:33:08 But do you have these things in order?
0:33:13 So it’s really about taking care of the individual or their family if you have a partner.
0:33:15 That’s really where the focus of our work is.
0:33:19 And I think it’s an incredibly beneficial service for people that are entrepreneurs
0:33:22 and executives because you don’t have time.
0:33:24 I like to joke like my hair is on fire.
0:33:27 I mean, I don’t have time to do anything.
0:33:33 And having a CFP– I work with a CFP at Fassett, of course– and having a CFP and having the
0:33:36 Fassett technology guide me, that’s an incredible value.
0:33:41 I don’t have to then worry about this incredibly important thing, which is my financial life.
0:33:42 Yeah.
0:33:45 And I’m even thinking from my own experience.
0:33:49 My company, yet media, our finances are super buttoned up.
0:33:50 We are buttoned up.
0:33:51 Amazing.
0:33:54 One day we might get sold and we need to be buttoned up.
0:33:55 So that’s all fine.
0:33:58 And I have a CFO, and that’s all working.
0:34:03 But there’s nobody in my corner telling me as the majority owner, what should I be doing?
0:34:04 What’s in my best interest?
0:34:05 Should I take money out?
0:34:07 Should I not take money out?
0:34:11 Should I keep– whatever it is, I don’t really have anybody in my corner.
0:34:14 And I feel like a lot of entrepreneurs are in that situation.
0:34:20 So I’m excited to finally get some guidance and somebody I can trust that has my fiduciary
0:34:21 duty in mind.
0:34:24 And it sounds like Fassett is going to be so awesome for that.
0:34:26 So very excited about my journey.
0:34:29 Let’s dig into more of financial wellness.
0:34:33 What do you think the goal of investing should be for any individual?
0:34:34 Wow.
0:34:37 So first of all, we don’t think about it that way.
0:34:39 I’m going to flip that a little bit, OK?
0:34:43 So I think first question is, what are your life goals?
0:34:45 So what do you want to accomplish with your money?
0:34:48 I think that’s the first place we want to start, right?
0:34:49 Is it about time?
0:34:54 Some people, like you had shared the story about, I want to die with nothing.
0:34:58 For some people, money is just a way to do other things.
0:35:02 For some people, having more money is security.
0:35:04 Everybody has a different psychology around money.
0:35:08 And so for us, what we want to first understand are what are your goals?
0:35:12 The money in and of itself is a little bit irrelevant because money is a tool to live
0:35:13 the life you want.
0:35:15 So the first question is, what are your goals?
0:35:19 What do you want to do in this very short time we have on this planet?
0:35:23 And then how can the investments support those goals?
0:35:24 It’s an interesting thing, right?
0:35:29 Because the industry will say, well, the goal is investing more, more, more, more.
0:35:30 And for some people, that’s just not right.
0:35:31 It’s not about more.
0:35:33 It’s about time.
0:35:37 And so the investments are all about providing that person time to do the things they want
0:35:41 to do or starting a business or spending more time with their families or traveling the
0:35:42 world.
0:35:46 So I think it’s very much around the goals first and then the investments support those
0:35:47 goals.
0:35:48 That’s our philosophy.
0:35:54 I remember talking to a member who was about to retire and she was so excited about it.
0:35:58 And all she wanted to do was buy a burrow.
0:35:59 She was like, I want a little donkey.
0:36:00 That was her.
0:36:06 And it was the cutest story because she wanted a country house and she wanted to have these
0:36:07 farm animals.
0:36:09 And it was something that was so important to her.
0:36:11 And that’s our philosophy.
0:36:12 There’s no judgment.
0:36:14 If you want to drink the latte, drink the latte.
0:36:19 It’s about the life you want and having your investments support those individual goals.
0:36:21 And they’re personalized.
0:36:22 Everybody is different.
0:36:23 Yeah.
0:36:28 You have two people with the exact same financial profile, but the advice that we would provide
0:36:30 would be completely different.
0:36:35 The investments would be different based on what they want to do with their money.
0:36:38 Young and profitors buy low, sell high.
0:36:40 It’s easy to say, but it’s hard to do.
0:36:44 For example, high interest rates are crushing the real estate market right now.
0:36:49 Demand is dropping and prices are falling, even for many of the best assets.
0:36:53 It’s no wonder the Fundrise flagship fund plans to go on a buying spree, expanding its
0:36:57 billion dollar real estate portfolio over the next few months.
0:37:01 You can add the Fundrise flagship fund to your portfolio in just minutes with as little
0:37:06 as $10 by visiting fundrise.com/profiting.
0:37:10 That’s F-U-N-D-R-I-S-E.com/profiting.
0:37:16 Again, you can diversify your portfolio with the Fundrise flagship fund at fundrise.com/profiting.
0:37:21 That’s F-U-N-D-R-I-S-E.com/profiting.
0:37:25 Carefully consider the investment objectives, risks, charges, and expenses of the Fundrise
0:37:28 flagship fund before investing.
0:37:33 This and other information can be found in the fund’s prospectus at fundrise.com/flagship.
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0:40:57 This reminds me of two conversations that I’ve had in the past.
0:41:02 One is with Rameet Sethi, and he basically talked to us about money dials, where he was
0:41:06 basically saying that you have many different money dials.
0:41:09 Some people like to turn it up on travel.
0:41:13 Some people like to turn their spending up on luxury items.
0:41:19 Some people like to save their money, and they’re very frugal, and maybe they spend it
0:41:24 on experiences, and that’s what the food or something like that, their foodies.
0:41:27 Everybody has different preferences about how to spend their money, and there’s no right
0:41:28 or wrong.
0:41:29 There’s no judgment.
0:41:34 Bill Perkins, he’s the guy that wrote Die with Zero, he really opened my mind in terms
0:41:37 of how to think about money, because he says that you should think about your financial
0:41:40 planning and buckets, buckets of your life.
0:41:44 The amount of money you need in your 20s is different than your 40s and 50s.
0:41:49 In your 20s, you might want money to travel and go to Europe and party with your friends.
0:41:53 But when you’re 30 and 40, doing that doesn’t make any sense.
0:41:58 You need to plan for the times in your life and make sure you don’t miss out on the time
0:42:03 where you could be traveling, or the time where you should be spending money on your
0:42:06 kids, and so on.
0:42:12 A lot of people just think about saving and financial planning as when I’m 70 or 80s,
0:42:16 and they don’t think about the in-between and getting married to your point, all these different
0:42:18 milestones, buying a house.
0:42:20 At what point do you want to do all these things?
0:42:24 I feel like just stepping back and thinking about, “When do I want to buy a house?
0:42:26 When do I want to get married?
0:42:29 When do I want to travel the world?”
0:42:32 It really can help you figure out, A, what to do with your career and how much money
0:42:36 you need to make and the way that you need to set up your life, and then, B, how much
0:42:39 you need to be putting away versus spending.
0:42:42 Is that something that you could work through?
0:42:43 100%.
0:42:44 I’m like, “My gosh.
0:42:45 Are you on our members?”
0:42:48 I’m like, “You’re speaking our language, yes.”
0:42:53 So much of what we believe is that planning should be dynamic and ongoing.
0:42:56 It’s not about just this future thing, right?
0:42:59 Life is so precious and so short.
0:43:04 It’s about understanding what choices you have now, and a year from now, and six months
0:43:07 from now, and two years from now, and three years.
0:43:08 It’s a journey.
0:43:13 We think about this ongoing dynamic planning as helping you to make those trade-offs by
0:43:18 knowing what you value, because so many people just go through life and then they’re spending
0:43:23 out of habits, or they’re spending out of the way that maybe their parents did it.
0:43:27 And unless you pause and stop and say, “How do I want to do this, and how do I want to
0:43:29 use money as a tool?”
0:43:35 It’s very easy to just go down a path, and so the intentionality around stopping and
0:43:40 thinking, figuring out what’s right at different stages, whether it’s buckets or whether it’s
0:43:42 what dials are most important to you.
0:43:46 This is a huge central part of the way we think about planning, and I would say that
0:43:53 we think about it one step deeper, even, which is that money is a way to explore and express
0:43:54 your identity.
0:43:55 Right?
0:43:56 It’s how do you show up in this world?
0:44:02 Back in the ’70s and ’80s, your financial situation dictated your lifestyle and your
0:44:04 choices, your financial choices.
0:44:05 That isn’t true anymore.
0:44:11 Today, it’s really all about understanding what you value and expressing it, and so money
0:44:16 becomes this tool to really figure out how do I want to express who I am.
0:44:20 So you, for example, will see a billionaire driving a Prius, right?
0:44:23 They’re trying to signal the environment is important to me.
0:44:28 A lot of how people think about money is really changing, and so having that guidance through
0:44:35 every phase of your life is incredibly valuable so that you know you’re making the right choices
0:44:36 for yourself.
0:44:37 I love that.
0:44:44 I love the fact that you guys take it from such a personal perspective, individual.
0:44:47 It’s so individualized, which I think is so awesome.
0:44:51 So let’s talk about some of the things that are financial that we don’t think about as
0:44:54 financial, back to those milestones that we were talking about.
0:44:57 You said there’s 40 milestones in everyone’s life.
0:44:58 Talk to us about that.
0:45:04 What are some of the milestones that might not be so obvious or actually financial issues?
0:45:07 We talked about it earlier, which is who you partner up with, and I know you’ve had
0:45:11 Scott Galloway on the show, who talks a lot about this, like one of the most important
0:45:14 financial decisions is who you partner up with, and it’s true, right?
0:45:20 And we talked to a lot of members who are about to embark on a journey together, and
0:45:26 gosh, since money is this deeply psychological topic, they come to the relationship with
0:45:30 such different views around money, and how do you navigate that?
0:45:32 Are you going to combine your finances?
0:45:33 Are you going to separate them?
0:45:35 Do you have similar values around money?
0:45:39 And if not, how do you actually figure out how to do this thing?
0:45:44 So I think there’s things like getting married, there’s having a baby, there’s a lot of things
0:45:45 around having a child.
0:45:48 Do I stay home for a while?
0:45:51 Do I want to actually continue to work?
0:45:53 How do I want to raise this child?
0:45:55 What are my values around money?
0:45:58 So I think there’s just tons of decisions in these milestones.
0:46:02 There’s even, should I start a business?
0:46:06 Obviously, there’s a huge financial component of that, but there’s also a big life component
0:46:08 around that around when’s the right time.
0:46:13 So we talked to a lot of members that have this desire to start something, but they obviously
0:46:17 need to cover expenses and don’t feel that they have the ability to start the company.
0:46:20 Sometimes we work with them to help them understand, “No, no, no.
0:46:23 You actually can do this, and here’s how you can do this.”
0:46:29 We think every decision is a financial decision in some capacity, not just these huge milestones
0:46:32 that I’m talking about, but even smaller decisions.
0:46:34 Corporate folks have to do this all the time.
0:46:35 You have to pick your benefits.
0:46:36 I don’t know about you.
0:46:37 I don’t know if you have experience.
0:46:38 We have, yeah.
0:46:39 You have benefits, right?
0:46:40 Yeah, we have benefits.
0:46:41 I always look at the plans and I’m like, “Oh, gosh.
0:46:42 I don’t know which plan.”
0:46:43 Yeah.
0:46:44 Which deductible.
0:46:45 Which deductible?
0:46:46 Any, meaning, mining model.
0:46:47 Yeah.
0:46:48 Exactly.
0:46:49 Close my eyes and pick one.
0:46:50 Yeah.
0:46:51 Or you have to figure out a 401(k).
0:46:53 These are all financial decisions as well.
0:46:55 We obviously help our members with this.
0:46:56 There’s just a lot of things.
0:46:57 Should I move?
0:47:02 There’s just a lot of people during the pandemic left larger cities and went to smaller secondary
0:47:03 cities.
0:47:08 There’s just a lot of life questions that come up that have a financial implication,
0:47:13 but really when you dig under the surface, it’s not just about your finances.
0:47:17 It’s about what do you value and what do you want?
0:47:21 I think these are all the types of things that come up every single day for our CFPs.
0:47:22 Yeah.
0:47:25 Something that I’m curious about as an entrepreneur, I remember when I worked in corporate, it
0:47:28 was really easy to pick a life insurance.
0:47:31 I have some insurance stuff at my company now, but a lot of entrepreneurs, they don’t
0:47:33 even have benefits yet.
0:47:36 What should they be thinking about in terms of insurance or what are some of the things
0:47:40 that FACET works with people related to insurance?
0:47:45 We do a digital insurance overview and we partner with certain firms that help them actually
0:47:47 take action.
0:47:51 It’s very much in certain cases about making them aware that there’s something that needs
0:47:52 to be done here.
0:47:54 You need an estate plan.
0:47:59 In our case, we’ve created these valuable partnerships so that it’s very easy to take
0:48:03 action and so then we can refer that person to a particular provider.
0:48:09 For example, for estate planning, we’re partnering with Wealth.com and we help a person just
0:48:13 get all of the papers that they need on their estate plan done pretty easily.
0:48:16 I think that’s all about making it easier.
0:48:19 First step is making people aware and yes, we will create an awareness around what are
0:48:24 the things you need or what are the things you need to be considering and then very frequently
0:48:28 providing either a partner that they can go to to get it done or a referral of how to
0:48:31 think about getting it done.
0:48:34 You mentioned you’re working with Wealth.com.
0:48:38 What other perks and partnerships do you guys have at FACET?
0:48:42 We obviously think about all of the action on the advice we provide.
0:48:46 We have various partnerships with companies to make it easier to take action and those
0:48:51 come at a great value because we’ve negotiated great deals for our members.
0:48:55 We also have a variety of brand partnerships, so we’re constantly working with different
0:49:00 brands and allowing our members to have special discounts to those brands, whether it’s, I
0:49:06 think, right now, our partnership lead and social media lead, Victoria, she organized
0:49:11 some deals with berries, for example, boot camp, so different health and wellness partners.
0:49:15 I think she’s got a deal with Five Iron right now, so these are continuously changing, but
0:49:20 it also provides, again, we think about your life as a whole and it’s providing these benefits
0:49:24 so that not only can you take action on advice, but you can also just live a better life with
0:49:27 partners that feel very brand aligned to us.
0:49:28 I love that.
0:49:30 I love all of that.
0:49:35 Let’s step back a little bit and talk about technology and fintech in general.
0:49:40 Yesterday, I have a mastermind and there was like 50 people on the call and I was like,
0:49:44 what’s the one thing that is changing your business this year that helped you grow your
0:49:46 business this year?
0:49:52 About half the people said it was some sort of AI tool that they’re using, an AI chatbot
0:49:54 or whatever it is.
0:49:59 Curious to understand how you see AI playing out in the financial space.
0:50:02 We think that AI is obviously, it’s here, it’s happening.
0:50:05 It’s a big part of our product roadmap as well.
0:50:10 The way we thought about it is less around providing an AI financial solution against
0:50:16 we have very strong perspectives on the importance of that human in the loop, but for us, AI is
0:50:21 tremendous when it comes to creating efficiencies, for example, for our planners.
0:50:26 Rather than, I can give you a use case here that we have in market, is when our planners
0:50:30 speak to our members, we want them really focused on the member.
0:50:34 We want them to connect, build trust, and really hear what our members are saying so
0:50:36 that they can provide a great plan.
0:50:41 It’s very difficult when part of your job is to take notes, to really focus and make
0:50:43 a person feel heard.
0:50:49 We’ve used AI to look at note summaries, so all of our engagements are virtual.
0:50:53 We have this incredible ability to take transcripts and actually use AI to create a full summary
0:50:58 of the conversation that our CFPs can refer back to.
0:51:03 There’s lots of different use cases that are internal to the way our CFPs do their work
0:51:07 that, again, are very rooted in what provides a great experience for our member.
0:51:14 We also have a very unique approach on financial planning, and so having AI come in to actually
0:51:19 become very intelligent around our philosophy on financial planning is another use case that
0:51:20 we’ve been working on.
0:51:25 There’s so many different use cases, but for us, it’s less about the whole service being
0:51:26 artificial intelligence.
0:51:32 It’s more about taking specific areas and improving the overall experience in generating that
0:51:33 end-user value.
0:51:36 But yeah, AI, it’s here to stay.
0:51:37 It’s going to change everything.
0:51:38 It’s what everybody says.
0:51:42 I think we’re just being very thoughtful about it, and for us, we’re regulated.
0:51:47 The SEC regulates what we do, and that means that when it comes to AI, we have to be very
0:51:50 careful about advice and about how we actually approach this.
0:51:55 We’re talking about people’s financial lives, and so human in the loop is a pretty important
0:51:58 aspect of the development of this over time.
0:52:03 Yeah, and at the stage that AI is in now, you don’t want AI running your finances.
0:52:04 You want a human.
0:52:09 But maybe in the future, that might change, and speaking of the future, you say, “We’d
0:52:14 like to change the way Americans live,” and I know you guys are all about democratizing
0:52:15 financial planning.
0:52:21 So, fast forward 10, 20 years from now, how do you envision America and people’s financial
0:52:26 planning and the difference of what it’s going to be like in the future?
0:52:31 We see a world where facets in every home that everyone is benefiting from financial
0:52:32 planning in their lives.
0:52:37 Again, this is a service that only the wealthy have had access to for so many years.
0:52:42 We want to bring it to everybody and have a very material shift in how people experience
0:52:44 life and how they feel.
0:52:49 We see a world where stress is significantly reduced, since money is the number one cause
0:52:51 of stress and the number two cause of divorce.
0:52:53 We want to move those metrics.
0:52:57 We want to see that people are feeling calmer about their financial lives, making better
0:53:00 decisions and living the lives that they really want.
0:53:03 Well, this has been such an awesome conversation.
0:53:08 Young and Profiters, if you want to be like me and check out Facet and take the financial
0:53:12 wellness quiz, go to facet.com/profiting.
0:53:13 Take the quiz.
0:53:17 It will open your eyes in terms of what things you need to work on right away.
0:53:20 So, at the very least, you’ll know what you need to work on, but then if you want to take
0:53:22 that journey, I highly recommend it.
0:53:25 So far, I’ve been really enjoying exploring Facet.
0:53:29 So, Shruti, I end my show with two questions I ask all of my guests.
0:53:35 The first one is, what is one actionable thing our Young and Profiters can do today to become
0:53:37 more profitable tomorrow?
0:53:39 Am I allowed to say sign up for Facet?
0:53:40 What else?
0:53:44 Well, I think they should take the financial wellness quiz.
0:53:47 I think it’s an incredible place to start.
0:53:52 It’s just getting exposure and education to what financial planning is really about,
0:53:53 which so few people actually know.
0:53:57 So, I would say start reading content.
0:53:59 We have great learn articles on our website.
0:54:01 We have a financial wellness quiz.
0:54:03 Start talking about these issues.
0:54:07 I know that money is a shame-filled topic, and it’s something that people really don’t
0:54:12 want to talk about, but it’s something that we really need to be speaking about, thinking
0:54:14 about, and not avoiding.
0:54:18 And so, I would say just lean in, you know, like read some things, get some help, even
0:54:22 if it’s not facet, find a fiduciary, a certified financial planner that can help you make these
0:54:25 decisions that you can benefit from them.
0:54:29 Something that we didn’t get to touch on is how much stress this would remove from somebody’s
0:54:30 life.
0:54:31 Yes.
0:54:34 Like, I think about all the things that bother me and stress me out.
0:54:37 Most of it is, what am I doing with my finances?
0:54:38 Yeah.
0:54:40 Because it’s something I’m not paying attention to.
0:54:44 So, the amount of stress that will be relieved once you just tackle this problem will probably
0:54:48 unlock so much productivity, and mindfulness, and happiness.
0:54:51 So, it’s way more than just your finances.
0:54:53 It’s setting up your life.
0:54:54 Life, 100%.
0:54:58 It’s really about, I’ll say it again, money is a tool to live the life you want, lean
0:55:03 into it, get the information, get educated about it, and take it on, even when you’re
0:55:04 busy.
0:55:05 And if you’re busy, then get professional help.
0:55:06 Yeah.
0:55:09 And, you know, even if you’re not busy, get professional help, because it really can save
0:55:11 you from making some really costly mistakes.
0:55:12 Yeah.
0:55:18 The next question is, what is your secret to profiting in life?
0:55:19 Ooh.
0:55:23 My secret to profiting in life would be just going for it.
0:55:27 So, it’s just experiencing whatever interests me.
0:55:30 Again, starting from the beginning of my parallels with the D.O.O.
0:55:31 Yes.
0:55:35 It’s, you know, if you’re interested in something, just chase it down and do it now.
0:55:36 Don’t wait.
0:55:38 Well, this was such an insightful conversation.
0:55:43 I really enjoyed learning about financial planning and financial wellness.
0:55:46 And I think my listeners will really, really appreciate this conversation.
0:55:47 Thank you for your time.
0:55:48 Thank you so much for having me.
0:55:52 I really enjoyed learning more about you and having a chance to share our story and excited
0:55:53 for all the success you’re having.
0:55:53 Thank you.
0:56:04 Thank you.
0:56:06 Thank you.
0:56:07 Thank you.
0:56:07 Thank you.
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