Steph Smith: “This opportunity is totally overlooked”

0:00:04 All right, we’re live with Steph Smith. Steph Smith, this is your eighth time on the podcast,
0:00:10 is that right? I know. It’s wild. Yes. You sent me a document in advance and it had a bunch of stuff,
0:00:16 but there was one topic that caught my eye. It’s called the silver tsunami, which basically just
0:00:22 means that we are living way longer than expected. If it’s cool with you, I kind of just want to talk
0:00:28 about that topic this entire time because there were so many stats here that kind of shocked me.
0:00:35 I feel like I can rule the world. I know I could be what I want to. I put my all in it like the
0:00:40 days off on the road. Give me the background. Tell us in the background, what’s the silver
0:00:45 tsunami and what’s like the one sentence summary of this entire topic? I mean, the simplest summary
0:00:51 is just we’re expected to live way, way later. And I think there’s this kind of misconception
0:00:59 that we’ve hit some sort of basically plateau in aging. In the last, I think, several decades,
0:01:04 the stat is for every decade, we’ve added two to three years to the average lifespan,
0:01:11 which means that we are expected to grow older compared to our parents, compared to their parents,
0:01:15 et cetera, et cetera. So you can just go to, I mean, the simplest way to look at it is if you
0:01:20 just go to our world and data life expectancy, you can see around 1900, something fundamentally
0:01:26 changes, and we’re just growing way, way older. That has to do with child mortality, but also just,
0:01:32 again, extending that maybe like 50 year period. And so what that means is that you have this cohort
0:01:37 of people, you called it the silver tsunami, who are just going to be around for a lot longer than
0:01:42 maybe people expected. And that impacts tons of things. That impacts the pensions that people
0:01:48 were expecting. It impacts the kind of nursing homes you need. It impacts the kind of healthcare
0:01:54 people think about in that later age. It impacts a lot of young people who then, at least in theory,
0:02:01 have to support those old people. And so this whole silver tsunami is a little bit overlooked.
0:02:06 So all right. So I want to go through the story. So the story of what has changed
0:02:11 and the story of what to expect in the next, well, I guess, if you’re listening to this,
0:02:17 you’re probably at least 18 years old all the way up to 80 years old. But let’s just say the
0:02:21 average, let’s just say the average is 25 to 35 years old, if you’re in that demographic,
0:02:26 what to expect. And then after that, we’ll go through the different business opportunities or
0:02:31 potential issues and other things like that that might exist if all this comes to fruition.
0:02:36 Yeah. So maybe let’s start with a really simple stat. I got this from a book called Longevity
0:02:43 Imperative that I read recently. And he’s from the UK. So he uses UK data here, but he says,
0:02:50 in the UK in 1965, the most common age of death was the first year. That’s perhaps not surprising.
0:02:54 But today, the most common age to die is 87. So that’s a really simple just encapsulation
0:03:00 of how things have completely flipped on their side. But then let’s move on to maybe cohort
0:03:05 data. So I’d like you to guess the chance of a newborn girl in Japan as of 2020 data,
0:03:16 what is their chance of living till 20? Close to 100%, 98. So 99.6% chance. Now,
0:03:28 guess the same for living to 40. To 40, 90%. 99. And the chance of making it to 60.
0:03:36 98. No, no, no, that’s too high. 95 again. 96%. So if you think about it, a woman in Japan
0:03:44 born in 2020 or as of 2020 data has a 96% chance of making it to 60. That’s like pretty close to 100%.
0:03:51 Obviously, that’s not 100%. But the point is your calculus changes when you fundamentally expect to
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0:04:35 funnel with HubSpot. Visit hubspot.com to get started for free. So whenever I think about my life,
0:04:41 it’s kind of messed up. So I actually think that like I’m only going to live to be 75,
0:04:47 which means at the age of 35, I’m nearly halfway through my life. But then when I like calculate,
0:04:51 so I do this weird thing with my net worth where I edit in these calculators and I’m like,
0:04:57 all right, at this, if I have what I have now, and it grows at 8% a year, that means at the age of 40,
0:05:02 I’ll have this at the age of 50, I have this, and I’ll drag it on to like 110. And I’m like, holy
0:05:06 crap, at the age of 110, I’m going to have this and like the number is just like massive, right?
0:05:11 And so in some ways, I assume I’m going to live to be like 110. In other ways, I assume I’m going
0:05:20 to live to be 75, which is actually totally that range is problematic. What ages do people like you
0:05:25 and me, so we do a lot of stuff that is good for our health and we have resources, what are we going
0:05:32 to live to then? Well, I think, yeah, the even just like the average lifespan in America is longer
0:05:38 than 75. But I mean, in theory, it’s going to be a range, but that’s part of the complexity here
0:05:42 where, so Sam, you’re also thinking about this from the perspective of like, you sold the company,
0:05:47 you have a nest egg, and so you can imagine how that nest egg grows over time. But you imagine
0:05:53 the flip side for like the average American who expects to retire at 65. Well, if you’re only
0:05:59 expecting to live to 75, then you can probably save up for 10 years of life. But as soon as you’re
0:06:06 living to 85, maybe even 95, then you are in theory having to save up for 30 years of life.
0:06:12 And the way that, again, like our economics, real estate, all of that isn’t really set up
0:06:17 for people living substantially longer. And by the way, the last thing I’ll say there is one thing
0:06:22 that I was surprised by in the book is one, so this isn’t surprising, America is falling behind
0:06:29 some of the other like G7 nations around longevity. But I thought it was because
0:06:34 generally people were dying earlier, but it’s actually due to these things called diseases
0:06:41 of despair. So just like alcoholism, drugs, etc. But if you remove those, Americans are
0:06:46 living just as long as, you know, the comparable nations. And so what are some other crazy stats
0:06:51 around this? Because you had some like ridiculous stuff. So like, for example, you said something
0:06:59 like America was spending some absurd number for NASA and getting to the moon, which is
0:07:04 awesome. I’m in favor of that. And then you compared it to how much they were spending for
0:07:10 longevity or expanding life. And it was like a fraction of the amount. Is that true?
0:07:14 Well, so I think there’s a couple of different stats there. So America, I think like healthcare
0:07:21 is like 20% of GDP, which is huge. But I think the stat specifically that you were looking at was
0:07:27 shared on Twitter. And it was basically that 0.8% of the US budget is spent on kidney dialysis,
0:07:34 which was basically three times NASA. So all these people need dialysis. It’s like, I think
0:07:39 Medicare spends over $50 billion annually on dialysis and other related treatments, which is
0:07:46 just wild. And it’s I think an example of how, you know, like when health goes awry and all
0:07:50 these people are living to old age, the budget that’s required for it is just blowing up.
0:07:52 And so what are the opportunities here?
0:07:58 Let’s start with one that maybe the MFM listener base won’t be super stoked on. Maybe the four
0:08:04 female listeners. But one really interesting one is menopause. So menopause is when women’s
0:08:10 ovaries stop working. So it obviously impacts anyone with ovaries. Once you get to a certain
0:08:15 point. And here’s an interesting stat, again, from that book below the age of 55, cardiovascular
0:08:21 illness is a more likely cause of mortality in men. And then after 55, again, around that
0:08:27 menopause stage, it basically reverses because what menopause is is like, I’m obviously oversimplifying.
0:08:32 It’s just like an super, super accelerated aging period for women.
0:08:35 What age does that typically happen 50?
0:08:39 Yeah, around like 50 or 60, like in that range, I think sometimes even earlier, sometimes in 40s,
0:08:46 but I haven’t hit it yet. So not having experienced it firsthand. But what happens,
0:08:49 because it’s like kind of a fundamentally, your hormones are changing. One of your most
0:08:56 significant organs is just no longer producing eggs. Your body ends up having all these symptoms.
0:09:03 People often refer to 34 symptoms of menopause. And just due to the nature of like, you could say
0:09:09 Tam, 6,000 women in the US hit menopause every single day. So if you think about people who
0:09:13 all of a sudden are facing this thing that they’ve never faced before, kind of like pregnancy.
0:09:19 And interestingly, there’s all these companies that are oriented around people getting pregnant
0:09:22 and having that done successfully. There’s apps like Flow.
0:09:26 Dude, Flow is a massive business, isn’t it?
0:09:31 Yeah. I mean, at least even publicly on their site, they say over 380 million people use it.
0:09:32 And what’s Flow do?
0:09:36 So Flow is a period tracking app, or at least that’s how they started.
0:09:41 But also, I think they’ve expanded. And like, even when you track your period, I use it, right?
0:09:45 It’ll give you suggestions on like, are you bloated? Or like, you should be eating this,
0:09:51 this or this. It’s actually pretty simplistic, but 380 million people use it because it’s just like,
0:09:55 again, the Tam is so big of people who care about this thing.
0:09:58 And so where are the different opportunities you think in with that?
0:10:04 I mean, there are some companies that have sprung up already. One of them is called Bonafide or
0:10:10 Bonafide, another called Genev. But basically, like all of the symptoms, the 34 of them that
0:10:14 women start to face like hot flashes. But that’s just an example of where I think
0:10:22 even just fundamentally, it’s, there are less female entrepreneurs. There are less entrepreneurs
0:10:26 over the age of 50, right? Who are starting companies. And so I think it’s a completely
0:10:32 overlooked space because once people hit this age, they’re not really trying to start a company.
0:10:37 And then all the other people aren’t really aware of how significant this transformation is for
0:10:42 all of these women, for literally billions of women around the world. And so I feel like it’s
0:10:49 just totally overlooked. We use this phrase “one chart businesses” because you just see this chart
0:10:53 in it. Like you said, well, that thing’s obvious. Just get into that industry. You have one here.
0:11:00 In the United States, the U.S. Bureau of Labor Statistics predicts that nursing will be the
0:11:10 fastest growing occupation between 2020 and 2030, growing in number by 275,000 jobs. That’s insane.
0:11:12 That’s insane. Talk to you about this nursing thing.
0:11:18 Yeah. Well, I mean, again, it’s like a pretty clear trend that comes with a bunch of people
0:11:23 getting older. Like everyone’s talking about AI and that’s great. But what about the billions
0:11:31 of people around the globe that are 65+ that are just going to need physical human support?
0:11:35 So nursing’s one area. Also, the rest of that stat talks about in Japan, the number of nursing
0:11:40 homes has risen nearly 50% over the last decade. And Japan is interesting because it’s kind of like
0:11:48 this early case study where they’ve hit this silver tsunami a little earlier than a lot of
0:11:53 other countries. Why has Japan hit this first? Like all these stats are like Japanese stuff is
0:11:58 always referenced when it comes to getting old. Why Japan? I think they just hit the declining
0:12:04 birth rate earlier than many other countries. And so another interesting, you could say an
0:12:10 opportunity, maybe just an interesting thing for individuals to explore. But because Japan hit the
0:12:15 like silver tsunami a little earlier, they have this interesting thing where they’re giving away
0:12:22 free houses or super cheap houses, sometimes free. They’re called Akiyas, A-K-I-Y-A. I was in
0:12:27 Japan this summer and we did a walking tour and they took us around and they were showing us
0:12:31 these houses and they’re like, “See this house?” And it was like in the middle of Osaka, it was a
0:12:37 little rundown for sure. But they were like, “This house is free.” And we were like, “What do you
0:12:45 mean?” But because there’s so many of these people who have grown old, unfortunately passed away. And
0:12:52 then there’s also some social aspects of the Akiyas where in some cases not all, because Japanese
0:12:57 people really care about status. If let’s say they grew up in a poor neighborhood, their parents
0:13:04 passed away and then they’ve moved into a different social strata, they don’t want to claim the house
0:13:08 because they’re like, “I don’t want to be associated with that neighborhood.” And there’s
0:13:13 tons of articles on this, over 8 million Akiyas that are being given away by the government
0:13:21 or again, sometimes for very cheap. Well, have you heard the theory about Osaka and how
0:13:25 a lot of people are lying about their age? Oh yeah, the Blue Zones and how?
0:13:31 Yeah, there’s a book called The Blue Zones. And basically, I read it 10 years ago or something
0:13:37 and I was like, “This is my Bible for living a long, healthy life.” Turns out now this is a,
0:13:42 I believe, a hypothesis. I’m kind of regurgitating like a headline a little bit,
0:13:48 so I would have to actually research it to definitively say. But the idea is that
0:13:53 someone studied Osaka’s population and they found that too many people claim to have the
0:13:59 same birth date in Osaka to the point where the only way that this could be possibly true
0:14:04 is if many of them committed fraud in order to say that they are of a certain age so they
0:14:09 can start receiving social security and other benefits that you get when you hit a certain age.
0:14:16 And so, it potentially puts a lot of this idea of we study this particular population for old
0:14:20 health or old people and looking at like, “Wow, they’re so healthy.” When they’re just liars and
0:14:24 they’re actually a lot younger, they’re a lot younger potentially than they’ve said they are.
0:14:28 What are some other stats about those? I love talking to you because you just have
0:14:33 you actually have the data and the stats instead of just guessing.
0:14:38 Okay, so we didn’t really drill down as much on the, I mean, you talked about nursing homes and
0:14:43 assisted living, so let me give you one more from Numwalk, which by the way is a great newsletter.
0:14:48 Walt Hickey runs it and people, I feel like MFM listeners would love it. It’s great because you
0:14:52 talk about these one-chart businesses. I’ve done a thread on something similar and I call them digits,
0:14:58 but he calls them just numbers. So basically every single day, actually, he sends a newsletter of
0:15:05 maybe five or so different, just small paragraphs. And each paragraph has just one statistic.
0:15:10 And I like his because some of them are really important, like this silver tsunami and how
0:15:14 that’s going to impact things much greater than ourselves. But then sometimes it’s like,
0:15:20 there’s this random gerbil that it has infested homes in South Carolina or something like that.
0:15:26 This is awesome. Yeah. He sent this paragraph about assisted living. So let me just read this
0:15:32 out. This is directly from Numwalk. From 2004 to 2021, the median annual price of assisted living
0:15:39 increased 31% faster than inflation and has hit $54,000 per year. This is the crazy stat to me.
0:15:46 There are 31,000 assisted living facilities in the United States. Four out of every five are run as
0:15:51 for-profits and half of all the operators in the industry are clearing annual returns of 20% or
0:15:58 more than it costs to operate. With 850,000 older Americans living within assisted living,
0:16:03 the rents are getting jacked up. So I don’t actually know how assisted living
0:16:07 businesses are valued. Like, is it considered like a real estate valuation
0:16:14 where it’s just like a way to finance or pay for real estate or is it considered like a proper
0:16:18 operating business? Like, I guess, you know how hotels are classified as real estate? Yeah. You
0:16:25 know what I mean? So I would assume that’s the case of which 20% is fantastic. And 20% were
0:16:31 operating profit on a proper internet business. That’s not that great. But if it’s on real estate,
0:16:36 that’s really great. However, when I read this, I think, yeah, that’s lucrative.
0:16:40 I don’t want to operate this. No, I don’t either. I don’t use-
0:16:44 So it sounds like the worst thing ever. You’d have a funeral a day. You know what I mean?
0:16:49 Well, I mean, I think people are in this for quite some time. So you could say, again, purely from
0:16:53 the business perspective that you have this recurring revenue for years, you know, before
0:16:58 obviously some eventual very unfortunate form of charge. I would love to invest in a nursing home
0:17:04 fund, but I would not want to operate a nursing home. Well, what I’ll say is, I mean, I have parents
0:17:08 that are getting older and there’s also tons of assisted living for not just elderly, right? People
0:17:14 with mental illness or who need other support, mental or physical. And I think what I’ve seen
0:17:21 from exploring this space anecdotally is that most of the options really suck, as in you don’t
0:17:28 really feel great about sending your parent or loved one to these places. And so I haven’t explored
0:17:32 this deeply enough. This might exist. So if folks are listening and they know of this, I would love
0:17:39 to hear about it. But imagine the premium version of assisted living where you feel really, really
0:17:44 good about sending your grandparent, your mom, your sister, whatever it is, to one of these places.
0:17:50 And obviously, the price would have to go way up. But people are already, like this stat is saying
0:17:58 they’re spending $54,000 per year as the average. And so for the wealthy, like, wouldn’t you pay
0:18:02 five times that to send your loved one to something a lot better?
0:18:09 Yeah, and I think people do. Like, I know people who have people in nursing homes and they spend
0:18:16 $20,000 or $30,000 a month. It’s insane. It’s absolutely insane. Why haven’t there been any
0:18:25 new startups in this space? Like, for example, I got sick a few years ago and I had a IV in my arm
0:18:32 for, I think, 35 days. And I used to have a nurse have to come to my house every three or four days
0:18:40 set to change out the IV. And typically, these nurses that did this, they I was in that I wasn’t
0:18:45 normal. It’s mostly older people who they work with. And finding these nurses was a nightmare,
0:18:52 like finding them via my healthcare provider nightmare, shockingly, a large percentage of
0:18:57 the people. And this is when I was in New York, I got sick over summertime and had I get this.
0:19:01 And shockingly, a large percentage of these businesses were mom and pop businesses.
0:19:05 And so it was actually quite hard to operate. Like, they didn’t have a web portal that I
0:19:10 could interact with. I had to call them all the time to schedule them. Why hasn’t there been
0:19:16 interesting technology-based startups in this space? I mean, I’m sure there are some that exist,
0:19:20 but I’ll kind of revert back to what I said about even menopause. Like, this is not a sexy space,
0:19:29 right? The problems that people face at this point in their life. Most entrepreneurs have
0:19:35 not experienced, right? So like, they are not thinking about what an 80 year old might need,
0:19:40 because they’ve never been 80, right? And so I think it’s a little different where if I’m,
0:19:48 you know, in Gen Z, I’m very, I’m not, but if I were, I’d be very much, I’d be more likely to
0:19:52 want to create a business for people that I understand. And so for that reason, I think this,
0:19:55 this, these industries haven’t really been tackled as much.
0:20:05 Here’s an example of where I think you could merge knowledge from a younger base with, you know,
0:20:12 the assisted living facilities. I don’t know if this would work, but there’s this idea. I
0:20:16 also read Outlive by Peter Atia, and he talks about this centenary in Decathlon, right? And he
0:20:23 talks about how he works with people and he tries to get them to basically the fitness level of
0:20:27 people two decades younger. And actually what he tries to do is to get them at the fitness level
0:20:34 at the elite top 2% of people two decades younger. And he talks about in his book how, you know,
0:20:38 when people first hear that, he’s like, you know, most people think it’s impossible, right? Like,
0:20:43 I can’t even get in the top 2% of my age, let alone two decades younger. But he gives all these
0:20:47 examples. And the one that all site is, have you heard of Robert Marchand?
0:20:55 No, what’s that? So he’s unfortunately passed away. He passed away at 109, but he at 101
0:21:02 was still cycling and he, he broke some records at 101. And he decided that wasn’t enough. So he
0:21:10 then worked with a bunch of trainers and tried to break his existing record at 103. He hit 27
0:21:16 kilometers an hour on a bike. And he continued competing until he’s 105. If you look him up
0:21:20 on YouTube, there’s all these videos of him like getting past the finish line. And there’s all these
0:21:24 reporters like coming in trying to film him because he’s just like, he shouldn’t be doing the things
0:21:31 that he’s doing at 101, three or five. And so he gives several examples, as in Peter does in his
0:21:40 book of these people who at 80, 90, even over 100 like Robert, who have kind of not just competed
0:21:44 throughout their life, but in some cases, like didn’t take care of themselves, and then got on
0:21:51 this regimen and completely like shaped, reshaped their fitness. And so you could imagine what if
0:21:55 you could send your loved one, or they opt into this hopefully,
0:22:01 to a place where it’s not just this idea of assisted living where you kind of go there to die.
0:22:07 What if you go there for like a revival? What if you go there with a VO2 max of 15,
0:22:12 and all of a sudden you leave with it at 25, and you’re 80, like that is really cool.
0:22:17 And it kind of merges some of the trends that we’re seeing in like the kind of more new age
0:22:22 fitness and longevity with this massive business around assisted living.
0:22:27 So when I lived in Austin, I would say Austin is probably the most fit place I’ve ever been in.
0:22:33 If you like go along the trail and like Ladyburg Lake, like everyone is jacked and like muscular
0:22:38 and like women there tend to like lifting weights more than I’ve ever seen in different
0:22:44 like cities. Like it’s pretty wild. Like everyone’s into it. And so amongst my friends,
0:22:48 like being healthy is it’s definitely a lifestyle that we’re all bought into.
0:22:54 When you’re doing this research, is there something where it’s just like,
0:22:59 so like in order to do what you’re saying, you need, I think there needs to be like a,
0:23:05 it needs to be part of like the fabric of society. Whereas right now it’s not. So for example,
0:23:11 I love watching prison TV shows. It’s a confession. I’m Sam Parr. I like watching
0:23:16 TV shows. And one of my favorite things to watch are in different European countries
0:23:22 as well as in China and parts of a few other countries in Asia. They make the inmates do
0:23:28 exercise hour where like you have to like get out of the cell and you must do a routine. And the
0:23:33 idea is like, if you care about your body and exercise, you’re going to start caring about
0:23:37 other things and hopefully you’ll be a better person. Another example is I’ve got this friend
0:23:42 named Ann and started this company called solid core, which is like a Pilates business that she
0:23:46 sold for hundreds of millions of dollars. Her first company was a nonprofit that taught homeless
0:23:52 men how to run. And the reason she taught homeless men how to run is because if you learn how to
0:23:58 get up at 5am and care about fitness, you’re likely to care about other things and thus hopefully
0:24:05 get clean and sober and get a stable job, whatever. And so anyway, I’m on board with what you’re saying,
0:24:10 but I don’t think any of this will actually happen, at least in America, not for a while.
0:24:14 And a lot of people listening to this podcast are coastal people. They’re basically like coastal
0:24:19 elites. You know, they live in New York. They live in San Francisco like you or me. They live in LA
0:24:23 where they’re used to seeing the fit stuff. But if you go to Missouri, where I’m from,
0:24:28 or you go to other parts of the Midwest, this all fitness stuff ain’t exactly a thing.
0:24:33 Like, for example, I had a family member who got diabetes. And when he saw the doctor,
0:24:37 like he was like, “I got really sick and hospitalized.” And the doctor was like,
0:24:40 “Yeah, you have diabetes.” And the person was like, “Well, what do I do?” And the doctor was
0:24:48 like, “Just eat healthy.” It was like, “I don’t know, man. Figure it out.”
0:24:55 And the doctor was fat. So, anyway, my point being is, is this realistic that any of this
0:25:01 can actually happen? Or that if you started some of these businesses that people would actually
0:25:08 take to it? Yeah. So, I think this is actually an opportunity in the sense that if you think about,
0:25:14 yeah, like you said, we’re coastal elites. We’re also highly competitive. I think the
0:25:18 people who listen to this podcast are the same. So, what do we gravitate towards? 75 hard. You
0:25:24 gravitate towards like hitting new PBs on Strava. You go to doctors like Peter Atia,
0:25:29 who only sees like a few dozen patients a year. And it’s a quarter of a million dollars.
0:25:34 Exactly. Exactly. So, I agree. But I actually tweeted this the other day. I was like,
0:25:39 “How much better would a lot of people’s lives be if they just moved for three miles a day?”
0:25:43 I know that sounds like a lot to some people. You could even bring it down to one or two.
0:25:50 But we don’t need 75 hard and nothing against it. But we need someone commented,
0:25:54 we need 30 moderate. Because if you actually, it takes a little bit of time for people if
0:25:58 they’re really out of shape to get here. But if you get into even moderate shape,
0:26:04 you can run three miles in 30 minutes. And if you think about, that’s half the length of a yoga
0:26:10 class. It doesn’t take that much of your day. You don’t need the hour plus morning routine.
0:26:14 You just need something really, really moderate. And that’s obviously, like you said,
0:26:18 it’s what does James Clear talk about, like Keystone habits. You do that and everything
0:26:25 else unlocks. And so, I think there’s some sort of very, very average, and I mean average in a good
0:26:32 way program that should be out there that is not 75 hard like, that is something way, way more
0:26:38 approachable that the average American can do. And maybe it’s not even three miles at this point.
0:26:42 Maybe it’s one. And then the second year, you go to two. And then the third year, you go to three.
0:26:47 But I say that because I used to hate running. And there’s all these, you said something.
0:26:48 Do you even exercise?
0:26:54 I’m probably going to hit around 500 miles this year in running and then soccer, spin, etc.
0:26:59 But it took me, here’s the real takeaway for the average person who hates running.
0:27:05 It took me probably a year and a half to like running, which was way longer than I thought.
0:27:10 People talk about the runner’s high. And if you just do it enough, it’ll kick in.
0:27:15 Took me a year and a half of pretty consistent running for some switch to flip,
0:27:16 where all of a sudden, it was enjoyable.
0:27:23 Keep just rattling off some of these interesting stats. And it’s okay if it’s not related to
0:27:24 longevity.
0:27:29 Well, let’s talk about one thing real quick on the longevity side. I think one of the reasons that
0:27:34 I got into running was because I started using Strava and I had data. So another example of people
0:27:37 getting data, you used a CGM before, right? It continues.
0:27:42 Yeah, I’m an investor of levels. So I used one of those for a long time. I’ve also done a lot of
0:27:48 telomere length. I think it’s telomere anyway, like measuring those cells.
0:27:54 I do a lot of blood work. I do a ton of blood work, actually, probably quarterly.
0:28:01 I track my weight every day for the last four years, I think for three years.
0:28:07 I’ve tracked almost everything I’ve eaten on my body or I use my body tutor, which is like a
0:28:13 nutritional service, but I track all of my food on my fitness pal. But yeah, I track a lot of stuff.
0:28:17 You do a lot more than the average human. But CGMs in particular…
0:28:22 By the way, what I just said sounds like a lot. It adds up to roughly 10 minutes a week.
0:28:23 Wow.
0:28:25 Like it’s not that hard.
0:28:30 Well, let me just quickly share this one thing on the CGMs, which is Dexcom,
0:28:35 which was one of the companies that manufactures them. I think they have 40% market share or
0:28:41 something in that range. Their new product, Stella, is the first over-the-counter FDA approved CGM.
0:28:47 This was just as of last month, end of August. To me, this is really interesting because
0:28:53 I think before… I don’t know exactly how you got one. I think you needed a prescription,
0:28:56 but you could get that if you’re overweight or you had diabetes. Most people didn’t seek it out.
0:29:04 I’ve been testing one for the last two weeks and I love it. I’m obviously not affiliated at all.
0:29:10 And by the way, CGM, that stands for Continuous Glucose Monitor, which basically
0:29:16 you put this little quarter-sized button. It’s a little dirty from my sweater, but…
0:29:23 Yeah. You basically inject that into your arm and it measures your blood glucose levels.
0:29:29 And so you can just put your app to it at any given point and it will tell you what your blood
0:29:35 glucose monitor is or your blood glucose levels are. Yeah, exactly. So each one lasts around two
0:29:40 weeks. I think a lot of people just do it for two to four weeks and they get a lot of data around
0:29:47 what’s your resting or fasting glucose level. And it basically does the same thing that
0:29:52 DEXA does, which is a lot of people will say, “Oh, I’m 15% body fat.” And they go do a DEXA
0:29:58 and they’re really like 22. It’s like a very harsh thing. DEXA is very harsh. Oh, totally.
0:30:04 And CGMs are very harsh too. You’ll think, “Oh, I’m going to eat healthy. I’m going to eat a salad.”
0:30:09 And then you eat just a little bit of cranberries in your salad or a little bit of dressing,
0:30:15 like some type of sugary dressing in your salad and your blood glucose spikes. Or you’re like,
0:30:21 “I’m just going to eat steak and a potato.” Or something that you view as a whole food
0:30:27 and your blood glucose monitor starts going off like an alarm because it’s shocking how
0:30:34 some of this stuff peaks your blood. Yeah. The reason I love it is because of what you’re saying.
0:30:39 So we are a family at home with an eight-sleep. I’ve got an Apple Watch. My husband’s bought
0:30:44 like four oar rings. We are similar to you in that place. Where does he put all his oars ring?
0:30:48 They get a new version. He’s like, “I need the new version.” I don’t know.
0:30:56 But the point is, we’ve used a lot of this technology and my problem with some of it
0:31:02 is that it is so broad that you’re like, “Okay. I slept bad last night. How do I fix it?”
0:31:07 And I think the most major thing people talk about is alcohol. But on a more granular level,
0:31:12 like what changes should I make? This, like you said, it’s so reactive where you can see exactly
0:31:19 what spikes you. And sometimes it’s not very reassuring where you’re like, “Okay. I can’t hide
0:31:25 it.” Basically is the idea. And so I’ve really been enjoying it. And I think the fact that it
0:31:31 now is over the counter, I think there’s what levels is the company already kind of doing this.
0:31:38 By the way, I did invest in levels. So I will promote it at levels.com. I think you can go
0:31:43 to their website right now and you can get one of these things. That is my plug and I’m letting
0:31:47 people know. So we both have a stake here. Just let everyone know. But go ahead.
0:31:53 Well, I was going to say, Subdexcom, the company that sells these Stelos and they have a few other
0:31:58 more expensive CGMs, they have an API. I don’t think it’s fully open, but I think you can apply
0:32:05 to use it. And very simple idea. I hate to even use this comparable, but I think there should be
0:32:12 a Strava for CGMs. Now that more people are using it, even during just that trial period of a month
0:32:20 of learning, like I think being able to kind of socialize what you’re learning, but also compete
0:32:24 in a way, that’s what Strava is. Like you’re congratulating each other, but you’re also seeing
0:32:30 other people’s PBs, seeing in the equivalent version with the CGM, you see like, are you spending your
0:32:35 day in range? Like how big are your spikes? What’s your dawn effect? Which is when it’s basically
0:32:40 your rising glucose after you wake up. I think that there’s going to be some sort of socialization
0:32:45 of this. I don’t know exactly what it looks like. And maybe just one example of where you can
0:32:49 already see this before Stelo existed is, have you heard of the glucose goddess?
0:32:55 No, what is this? It’s just this woman. She’s got five million followers on Instagram,
0:33:01 one million on YouTube. She has a recipe club where she charges $5 a month and she recently
0:33:07 released, I think it was just as of the last few months, a product called Anti-Spike.
0:33:12 Dude, her website is awesome. I love this woman. Is that her in the main photo? She looks like
0:33:19 her 1970s. She’s got like a cool haircut. Yeah, I know. She’s like, cool to look at. This lady is
0:33:24 cool. All right, so go ahead. Who’s this lady? She calls herself the glucose goddess and she
0:33:32 basically is an educator on glucose. And I think, or as in specifically, like how your body reacts.
0:33:38 And is this a big business? Well, so again, she’s got, so she just released Anti-Spike,
0:33:41 which is her first product. I have no idea if it’s good or not. I think she said,
0:33:46 it’s four ingredients. It’s like cinnamon, mulberry leaves, and two other things. And
0:33:51 that website, which is separate from her Made One, is already doing over 100,000 views a month.
0:33:57 So I don’t know what her sales are, but she’s definitely getting traffic there. And I think,
0:34:01 you know, that’s just like one example where people are like really engaged in this channel.
0:34:07 What’s, what’s the point of this? Why is keeping my blood glucose from spiking good for me?
0:34:12 When your blood glucose is high, it’s basically doing damage to your organs. I think, like,
0:34:18 basically the granules impact your artery walls. They also, like, if you over time have too much
0:34:24 blood glucose, when your body is secreting insulin to bring it down, your insulin resistance goes up.
0:34:28 And basically, like, I think a lot of people are aware of type two diabetes, like that is one
0:34:34 way that your body breaks down with high glucose. But again, like just having an elevated glucose
0:34:41 level over time just impacts, like, yourself specifically and how they operate. So there’s
0:34:45 a few things that you want to pay attention to. It’s like how high the spike is. But also,
0:34:50 I think the more important part is the area under the curve of your spikes. So how long does it take
0:34:55 for it to bring, for you to bring your glucose down? But the point is that, like, I’ve started to
0:35:01 do this for two weeks. And similar to you, it’s like an endless stream of questions around, like,
0:35:06 how high is too high? And, like, what does it mean if I have, like, a double hump? And what does it
0:35:11 mean if my glucose is higher the next day? And so I think there’s, like, a community aspect. And I
0:35:17 also think, like, if we think about the marketing side of this, I think there’s probably some genius
0:35:25 business where you actually use something like a cello as a loss leader. So it’s around 50 bucks
0:35:31 for one for two weeks. And you could imagine a business where you’d have to map, like, get this
0:35:40 really right. But you give them the cello for free. You make sure, like, they have to use it for two
0:35:45 weeks and jot down what they’re eating and their lifestyle. And at the end of that two weeks, think
0:35:49 of all of the information you have about that person’s metabolic health, the way they eat,
0:35:55 the way they exercise. And there are so many different businesses that, I mean, you mentioned
0:36:01 some of them, like, you have the health concierge that they sign up for after that. You have someone
0:36:05 who educates them on, you know, their nutrition and their exercise. Maybe they get a personal trainer.
0:36:12 Maybe you have some sort of referral with specific gyms in their area. Maybe you have a deal with
0:36:17 Dexcom directly for their next CGM, because they’re probably going to want to keep going.
0:36:25 I think there’s something genius in that loss leader idea, given the price point of it being
0:36:28 around 50 bucks for two weeks. You know what one of my friends did? And I think you know,
0:36:34 I’m just a mayor. So he did it during COVID, I believe. It was called wearablechallenge.com.
0:36:46 And the way it worked was I Venmo’d him $900 and I would have to send him proof. So basically,
0:36:50 I sent him $900. The goal of the challenge was to keep my blood glucose level below,
0:36:54 I forget the metric. Would something like 115 make sense?
0:37:02 That roughly makes sense. The range is like 80 to 140 healthy, but a lot of like health geeks are
0:37:06 like that’s way too broad. And they say like 120. So whatever the threshold is, like 115 or 120,
0:37:14 I forget. Anyway, it was like 120, whatever. And I had to send him proof that day that I did not
0:37:22 go above 120. And every day that I sent him proof, I got $30 back. And so by the end of the challenge,
0:37:30 if I had a 100% success rate, I got my whole $900 back. If I did it well, or if I screwed up,
0:37:35 which I actually screwed up like four times, I think it was like four times on accident where I
0:37:42 was like, like this particular fruit, I’m able to have a little bit of that is and I like,
0:37:46 it was like shit. Or another time it was like a raspberry flavored dressing or something like
0:37:51 that that totally made me spike. And it was pretty brilliant. And I think Justin said that it was
0:37:56 like fairly successful. I don’t know why I shut it down. And so anyway, that was like a cool business
0:38:00 built on the back of that. One last thing I wanted to ask you about was this, what was all
0:38:06 this posture stuff that you had? And by the way, I think it’s crazy that you’re like all of a sudden
0:38:10 into all this health stuff, because that’s not the stuff that I knew. Because when I first started
0:38:16 working with you, you were naturally a very thin person. And I think when you’re naturally thin,
0:38:20 you don’t really give a shit about health because you’re like, I’m skinny, therefore I’m healthy.
0:38:24 And so now I think it’s cool that you’re into all this stuff. Well, that’s exactly right. I think
0:38:29 there’s this misconception that if you’re skinny, you’re healthy. And as I’ve gone down this rabbit
0:38:35 hole, I was like, oh, I was not healthy. And I think actually one of the things that triggered me
0:38:40 was two years ago, I did Cubio. So you guys have talked about that before. It’s like one of the full
0:38:46 body health scans. And my cholesterol was high. And I was like, why is my cholesterol high? And at
0:38:51 first I was like, oh, it must be genetics, right? Like, I must have a history of this. And then I
0:38:56 found out neither of my parents have high cholesterol. And my dad is like, not very healthy at all.
0:39:01 And I was like, how do I have higher cholesterol than my father? And so it was like this, I think
0:39:07 that was the impetus. But I think generally, that’s why I encourage people like, I mean,
0:39:11 do your own research, not affiliate it or whatever. But like doing something like a CGM,
0:39:16 like you said, is like, you just cannot hide getting your blood work, you cannot hide, you get the
0:39:23 data. And no matter how skinny you are, you see the results. And by the way, like, I wasn’t surprised
0:39:28 in a way because I wasn’t exercising properly, like I wasn’t eating as well as I could. But on the
0:39:34 posture side, is just another one of these like spin offs of health. But I spend way too much
0:39:39 time online. I think a lot of people do too. So I’ve got a bad case, hopefully improving case of
0:39:46 nerd neck. Some people call it forward head posture. But basically, it’s just because we’re hunched over
0:39:52 at a computer all day long. And I haven’t done a ton here at like, I’m kind of on the like very
0:39:58 early part of this curve. But I have played around with I’m not using it right now. Hold
0:40:02 up, there’s this thing. I don’t know if I vouch for it or not yet, but this thing called Betterback.
0:40:08 I’m looking at it. I think any any time that you have to use one of these devices,
0:40:11 I tend to get nervous that it’s legit. But go ahead, what is it?
0:40:15 Well, that’s why I don’t know. So it has helped me sit up more. It basically like it
0:40:21 runs around your knees and your back. And I like it better than something there’s things you can put
0:40:25 on your back that like zap you and stuff. And I feel like that’s really unnatural. But this actually
0:40:31 just because it’s like fixated around your knees, you just sit up straighter the whole time you’re
0:40:37 sitting. So there’s things like that for those listening, it’s basically like a strap that when
0:40:41 you’re sitting down, it wraps around your back and then attaches to your knees. And in doing that,
0:40:48 it kind of forces you to sit up. Yeah, exactly. There’s other for the women, your four female
0:40:54 listeners. There is a sports broad that I haven’t tried yet called Form, which apparently like
0:40:58 folks like Taylor Swift have used. If you look at her posture a decade ago, it was way, way worse.
0:41:02 So there’s like, there’s a small part of me that believes that something like that works.
0:41:08 Can I use this? You can. Like you’re telling me just like this like
0:41:13 shirt that I mean, for me, it would be a shirt that’s going to make me
0:41:17 have better posture. What is this thing? I haven’t tried it, but it’s a sports broad that
0:41:24 people vouch helps your posture. But I think generally, as I’ve explored this a little bit,
0:41:31 it is a function of your muscle, right? Like if you have strength in your abdomen and your back,
0:41:36 like you’re going to sit up straighter, but there’s a video I shared. We can include all
0:41:40 this in the show notes. This is actually just like an email I sent or I’m going to send to
0:41:46 the internet pipes crew this month. But like it’s a video from Brian Johnson around his posture.
0:41:51 He worked with a posture coach for several months. And then Tim Ferriss has recommended something
0:41:57 called the ego skew method, which I have not tried. And what’s this Brian Johnson video?
0:42:02 What’s how do I just make my posture better? There’s three different exercises that he does
0:42:06 every single day. And he shares them in this video that improved his posture.
0:42:14 And what’s this ego, ego, a skew? It’s a method that I think you need to like work with a
0:42:19 practitioner for, which is why again, I’m not, I don’t, I don’t think I’m vouching for this
0:42:25 in any way, but it’s just something that came up. All right, if you’re listening to this pod,
0:42:31 I already know something about you. You, my friend, are nosy. You want to know the numbers
0:42:35 behind all of these things that we’re talking about, how much money people make, how much money
0:42:39 people spend, how much money businesses make, you want to know all of this people’s net worth,
0:42:44 all of it. Well, I’ve got good news for you. So my company Hampton, we’re a private community for
0:42:48 CEOs. We do this thing where we survey our members and we ask them all types of information,
0:42:52 like how much money they’re paying themselves, how much money they’re paying a lot of their
0:42:56 employees, what their team, my bonuses are, what their net worth is, what their portfolio looks
0:43:01 like. We ask all these questions, but we do it anonymously. And so people are willing to reveal
0:43:04 all types of amazing information. So if you really cannot Google, you can’t find anywhere else.
0:43:10 And you could check it out at joinhampton.com, click the reports section on the menu, click
0:43:14 the salary and compensation report. It’s going to blow your mind. You’re going to love this stuff.
0:43:23 Check it out. Now, back to the pot. Dude, there’s this great TED talk that you should watch it.
0:43:30 Why Sitting Down Destroys You. I think it’s by Roger Frampton. I believe that’s the one.
0:43:36 But it’s a TED talk that has millions of views. And he basically goes through this idea of how
0:43:42 he worked. I think he worked in the Amazon. He worked with some like Indigenous tribe where they
0:43:48 didn’t use like a lot of chairs or something like that. And what he found was that basically the
0:43:55 people who, in today’s age, we don’t really do this, but we used to, where if you stand a lot,
0:43:59 you squeeze your ass. Imagine you got a little penny in your butt cheeks that you’re trying
0:44:03 to keep from falling down on the ground. That’s basically what you do. You squeeze your butt
0:44:08 together when you’re standing. And there’s a reason why our glutes typically tend to be our
0:44:13 largest muscle. It’s because we are supposed to use them a lot and how we don’t really use them
0:44:18 too much anymore. And so instead, when we stand, we kind of lean forward. And he was like, no,
0:44:23 you should actually, when you stand, he was like, a lot of babies actually, if you watch like a kid,
0:44:30 you’ll notice they do a good job of this, but you squeeze your butt together and you flex your abs
0:44:36 as opposed to just falling forward. And if you work on it, you can actually hold that for like
0:44:40 a fairly long time when you’re standing. And that’s the proper way to stand. And so it’s not just
0:44:46 sitting that will destroy you, but standing incorrectly. You know what I mean? Yeah, totally.
0:44:49 Well, even in the video I did watch with Brian Johnson, he was talking about how most people,
0:44:55 when they think they want good posture, they like tilt their head back. And that’s bad as well.
0:45:00 Like they’re kind of like, oh, I have good posture like this. And you really want to be more like
0:45:08 head, the back of your neck should be absolutely straight. So yeah. Dude, Steph, are there any
0:45:14 more of these stats or storylines that we should dive into? Let’s do this idea of barbell sports
0:45:18 just because we’re doing this whole like fitness longevity stuff. So all I want to do is share
0:45:23 kind of a frame with folks, which is like, you know, you’ve had a bunch of the, you know, you
0:45:28 call tier one sports that everyone knows soccer, basketball, baseball that have existed for a long
0:45:34 time. They’re in every school. But now you’re seeing all of these more niche sports pop up.
0:45:38 Pickleball is the most famous example. But there’s also sports like tech ball. Have you
0:45:47 heard of tech ball? What is tech ball? TEQ ball. So it’s, I don’t know how to explain it. The best
0:45:53 version, I think is like it’s a mix of soccer and ping pong. So imagine like a big ping pong table,
0:45:58 and then you’re using your body and it’s like a large ball to basically lob, you know, the ball
0:46:05 over the net. There’s crazy videos on YouTube of this, this tech ball. I think tech ball itself
0:46:09 has 4 million followers on Facebook. Some of their videos on YouTube have millions of views
0:46:14 because it really is just like freak of nature kind of stuff. People are doing almost like flips
0:46:20 to like to get the ball. But the reason I mention it is because again, this frame is
0:46:26 what did pickleball do? Pickleball basically took tennis or something like it, and it made
0:46:32 it more accessible, right? They changed how bouncy the ball was. They changed the size of the court.
0:46:38 They changed the way that the paddle feels so that just about anyone could play, right?
0:46:44 Tennis is like pretty, pretty hard to do well. And there’s a version of people who want to do it.
0:46:51 But pickleball basically opened the aperture so more people could participate. So I think
0:46:56 like if you take an existing sport and you make it more, make it less agile,
0:47:00 so more people can participate, that’s one direction. And then tech ball is the opposite.
0:47:06 The same way that in like fashion, you have fast fashion, and then you have the premium brands
0:47:11 and basically nothing in the middle succeeds. I think it’s like an interesting parallel where
0:47:17 tech ball is like you actually make it way harder, right? So that some people who just want to like
0:47:23 prove that they’re extremely agile and that their competitors and their winners gravitate
0:47:27 to sport something like that because they just want to be the best. And that’s a much more,
0:47:33 again, shareable sport because you’re clipping this thing up and you’re basically showing like,
0:47:38 look at this freak of nature. What’s Padel? All my friends keep talking about this thing called
0:47:44 Padel. And I’m like, is it paddle or Padel? I always thought it was Padel before hearing people
0:47:48 play. Here’s what reminds me of one time I went to a conference in Europe and there was this like
0:47:54 white Michigan lady who was like, had been living in Germany or something like that for like two
0:47:59 years. And she was this influencer asshole. And she was talking about how she had this brand deal
0:48:05 with Adidas. And she’s talking to me. I’m like, dude, we’re both from the Midwest. And I’m like,
0:48:11 what the hell is Adidas? She’s like, Adidas. You don’t know Adidas. The shoe brand. And I’m like,
0:48:18 do you mean Adidas? And she’s like, no, I mean Adidas. That’s called Adidas. And I was like,
0:48:24 dude, you asshole, just call it Adidas. You know, I don’t know what that means. And I always thought
0:48:28 that Padel, it was someone like this fancy guy talking to me about Padel. I’m like, are you
0:48:33 trying to say the word paddle? Is that really what you mean? What the hell does Padel mean?
0:48:38 And I think it’s actually called Padel. That’s my long story of saying. I don’t know what it’s
0:48:43 called. Like all the best players are in Spain. And I think I don’t know. I don’t know if this is
0:48:47 one of those cases where like, you know how countries will have their own name and then
0:48:51 other countries will be just be like, actually, we’re not going to call you Sveria, which is what
0:48:56 you call yourself. We’re just going to call you Sweden. And we’re just like, imagine if I did
0:49:00 that to you, Sam. I’m like, I know you think you’re Sam, but like, I’m just going to call you Scott.
0:49:05 Yeah, I feel that it’s weird. So I don’t know what I don’t know if Padel is correct
0:49:11 or it’s just the Americanized version of paddle. But that is I played it while I was in New York.
0:49:18 It’s like also kind of like tennis, but there’s a wall behind you and the wall is in play.
0:49:22 And it’s blowing up. It’s totally blowing up. I think that’s another example of the latter example
0:49:27 where you take something and you actually make it harder. So that’s just a frame and like maybe one
0:49:32 other example of where you make something. Again, you’re attracting these like go hard people is
0:49:39 Everesting. Have you heard of Everesting? Yeah. So one of the guys who started this company,
0:49:44 Mark, is in Hampton and I’ve gotten to know him. Go ahead. What’s it called or explain what it is?
0:49:50 It’s basically just for the people who want to climb Everest, but can’t make it to Everest.
0:49:58 It’s just this competition where people like run up and down any hill as many times as possible
0:50:04 that equates to what it would be to climb Everest. This is an interesting frame because it’s actually
0:50:08 what can you do with no equipment, right? Like running, you can do that with, right? And what
0:50:13 can you do anywhere? But running is boring for a lot of people just like pure play running. So
0:50:16 this is an example where you can do it anywhere. You’ve got a hill.
0:50:24 I am going to do one of those this year. It’s called 29029.com. I’m doing one this year. Do
0:50:32 you want to do it with me? When is it? He’s sending me the list of he’s let me pick one at 10-1
0:50:37 for free, which is like a big deal. I think it’s like five grand. Talk about it. Yes.
0:50:43 It’s expensive. It’s really expensive because they give you like a glamping tent setup. Like
0:50:47 it’s like kind of like a high end camping thing. I could get the price wrong. I think it’s
0:50:53 I think it’s thousands of dollars. I thought it was 5,000, but I could get I could have gotten
0:50:58 it wrong. But he’s sending me the the schedule and they have them in like Maine and Utah and
0:51:04 all these places. It looks pretty awesome. I mean, I’m down. I don’t think I honestly don’t
0:51:09 think I’ll be able to complete it. So he told me when he was creating it. You said that the rules
0:51:13 are to me or you said that with a lot of these sports, you want it to be hard. He said he said
0:51:18 you want it. He’s like, we made it hard enough that only 25% of the participants will be able to
0:51:26 finish. Okay. And like really hard. Yeah, maybe I’m not down. I feel like I really care. So even in
0:51:30 setting my goal for the half marathon, I’m like one of those people where I’m like,
0:51:35 I probably should set a more ambitious goal, but like I really want to hit my goal. I’m going to
0:51:41 feel really bad. It’s not even that. That’s what I mean. It’s it’s nine minute mile for for the half.
0:51:47 I think that’s good. I don’t know. Who cares though, really? I mean, I’m five three. So
0:51:50 five three females. So what does that have to do with anything? Well, I mean, it’s I think it’s
0:51:55 just like, you know, it’s my first half. I’m like, you’re better if you’re shorter, by the way.
0:52:01 Are you? Is that true? Yeah. Yeah. So a lot of people, so I looked into this because I was always
0:52:09 curious. I believe stride length and height are not necessarily correlated. So the length of your
0:52:13 legs is not entirely. No, you’ll have to look this up to verify that I’m right. But the length
0:52:17 of your legs is not necessarily correlated with the strength or the length of your stride. It’s
0:52:24 how much force you’re exerting against the ground. And so you can have similar height or different
0:52:28 height people have very similar stride length, depending on how much force they put against
0:52:34 the ground. Does that make sense? It does. But I had no idea. I was used. Look at me. I was this
0:52:39 whole time. I was like, no, you’re using it as a bullshit excuse. No. And in fact, if you look at
0:52:46 some of the fastest marathoners in the world, so if you or even like the 5K, 10K, a lot of them,
0:52:51 particularly, you know, these Ethiopian women are quite short. And I would argue, I bet you if you
0:52:56 looked up who won the 5K, 10K marathon this year in the Olympics, I bet you the top 10 finishers
0:53:04 of each on average was five, three height. So that’s a bullshit excuse. Okay. Okay. I’m all I’m
0:53:10 guessing that excuse. But here’s another thing that I was going to ask you when we were talking
0:53:16 about living forever. I think a lot of people who live to be old, I think they’re smaller.
0:53:24 So if you look like there aren’t a lot of old giants. And so what always freaks me out is I’m
0:53:33 six to 205 pounds or so. So I think I may be the 90th percentile of height. I get nervous that
0:53:37 there aren’t a lot of examples of tall people who live a long time.
0:53:43 Yeah, but I think like so probably the references you’re thinking of are people who are like
0:53:48 100 plus. I think it’s probably pretty common for people to live into their 90s.
0:53:54 Yeah, but I’m trying to be I’m trying to get to that 120, 130 range. Come on.
0:53:58 What’s the oldest of like oldest human who’s lived?
0:54:07 Probably 120 something. So yeah, 122. So like you’re you’re aiming for oldest human
0:54:13 to have ever lived. I don’t think that’s going to be crazy uncommon for our generation to have a
0:54:19 hand. So you have this stat in there. You say that you said that you are more likely to be a
0:54:24 billionaire of which there are something like 3000. You’re more likely to be a billionaire
0:54:31 than you are to be someone who lives to be 110 or above, which there’s like 800 or 1000 or something
0:54:38 like that. Exactly. But I think that’s going to be way more common. Like we’ve had a lot of really
0:54:44 smart people on this podcast and they were like I just and they just tell these stories where I’m
0:54:50 not smart enough to understand the data. But I talk to smart people and they say things like they
0:54:56 don’t think it’s going to be particularly uncommon to have 110, 115, 120 in the next 50 or so years.
0:55:00 Well, there’s actually like, yeah, in the book, they kind of break down that
0:55:06 basically the calculus around if you make it to 100, there’s a certain percent chance that you
0:55:11 make it to 110 versus 120, et cetera. We don’t know 130 because people haven’t really made it there.
0:55:17 But if you just do the same math around like, okay, instead of having 1000 people to make it to 100,
0:55:21 if we then have 100,000 people make it to 100 or a million people make it to 100,
0:55:26 then like you just you take those same percentages and you’re like, oh, actually, yeah,
0:55:31 then we’re for sure going to have like, let’s say instead of one person making it to 120,
0:55:38 something you have, let’s say 50, right? And in that case, it’s like, well, then we’re going to
0:55:43 get some data on it likely, you know, not all of them are just going to drop at one. What is it,
0:55:48 122? Some of them are going to make it. Dude, all and all this bums me out because it makes you
0:55:57 realize how short life is. Like 100 years is not a long time. It’s not, it’s not a long time at 30
0:56:03 years old. We, you know, you are you’re you’re a good chunk of the way through your life already,
0:56:10 even though I feel like a child still. Yeah, it’s just it’s life is I think I felt this particularly
0:56:15 when I had a baby because I saw how fast she grew where we’re at the stage now where every two weeks,
0:56:21 like there’s like a different brain like something like just the other day she woke up and she now
0:56:26 knows how to high five or like little small things like, oh, wow, now she knows how to mimic.
0:56:31 She really can mimic. And then I’ll look at photos of her just three months ago and I’m like,
0:56:36 she didn’t even have really any hair or like the idea of like mimicking that wasn’t even part of the
0:56:42 equation. And so you go through this thing of having a kid and you’re like, that’s nothing. Like
0:56:47 it’s just like this, it’s going so fast 100 years is nothing. Or I do the math and I’m like at the
0:56:54 age of 40, when she’s 40, I’m going to be 75, which means if I continue having kids for the next
0:57:00 six years, I’m going to be in my 80s when they’re in their 30s and 40s. And that just seems insane
0:57:05 to me. That seems insane, right? By the way, have you seen the smile curve around happiness?
0:57:11 No. How older people just generally tend to be happy. And so people tend to be happy early
0:57:16 in life. And then in mid mid years, there’s this like they call it the smile curve because like
0:57:22 generally, they become a little less happy. And then that curve goes like up and up and up as people
0:57:26 get older, which is really interesting. I don’t know exactly what to take away from that other
0:57:31 than like. Well, the takeaway is that you spend your 30s and 40s giving a shit about what other
0:57:39 people think, climbing the ladder. And you want to flex on others. But when you’re 10 and 15,
0:57:44 you care about that a little bit less. And then at the age of 30 and 40, you sacrifice your values
0:57:50 in order to appease other people and to climb up this ladder. And then at the age of 50, 60, 70,
0:57:56 you have grandkids and you realize none of that fucking matters. That’s what I that’s my assumption.
0:58:00 Yeah. I mean, people can interpret a lot from that. But I agree. I think there’s something around
0:58:04 like you learn a lot about what to care about and what not to care about. And then you’re happy.
0:58:08 Steph Smith, thank you very much for doing the pod. We appreciate you.
0:58:12 Thank you. By the way, can I say something really quick, which is just the last time I was on
0:58:19 just a shout out to the listeners. Like we talked about so the product that I had launched a year
0:58:24 ago, Internet Pipes for like 30 seconds at the end of an hour plus long podcast.
0:58:28 How much revenue did you make off that off that? I’m pretty sure it’s hard to
0:58:34 tie directly like, but for sure, six figures, which is crazy. So I just want to shout out
0:58:38 to the folks and all the people who listen, who are in Internet Pipes and all that.
0:58:43 So Internet Pipes.com. It’s like a it’s a it’s kind of started as like a book, but now it’s a
0:58:47 community, right? It’s a community. We run events that are kind of weird and quirky, weird fruit
0:58:53 tastings. We did like electric shuffleboard, documentary screening. So it’s cool. We can
0:58:57 do a code if people pay for the events. No, no, no. So it’s a one time thing. And then you’re in
0:59:03 the community, you get access to the events that we do monthly emails. So again, the one I’m sending
0:59:08 is on longevity last month. It was basically just took our idea from trends and you did it on your
0:59:13 own. You said it. I didn’t say it. But actually, the point was around Internet Pipes was meant to
0:59:18 be a little different in the sense of trends was like, here are the trends. Internet Pipes is meant
0:59:24 to be here are the tools so that you can surface your own trends as well. Like, you know, behind the
0:59:34 scenes, how the sandwiches. This is awesome. You owe me a dinner then. Oh, totally. More than a dinner.
0:59:38 And we can set up that’s all I’ll take. I’ll accept a dinner. That’s a fair trade.
0:59:43 And if future people want to join, they can sign up. We can set up a code. Why don’t we just do
0:59:48 Sam? I say, I’m on your website right now. Sam is a good code. It looks like it hasn’t been used.
0:59:55 All right, internetpipes.com. Use the code Sam Steph. We’re giving you all this plugs, man.
1:00:00 Thank you. You guys are the best. All right, I’ll talk to you a little bit. All right. See you.
1:00:04 I feel like I can rule the world. I know I could be what I want to
1:00:11 put my all in it like the days on the road. Let’s travel never looking back.
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