The Knowledge Project Podcast: Trailer

0:00:11 In a world where knowledge is power, this podcast is your toolkit for mastering the
0:00:13 best of what other people have already figured out.
0:00:15 Welcome to The Knowledge Project.
0:00:17 I’m Shane Parrish.
0:00:24 How do the world’s top performers, CEOs, investors, best-selling authors make decisions that lead
0:00:25 to extraordinary outcomes?
0:00:31 Each week, I sit down with people at the top of their game to uncover the mental models
0:00:33 and insights that separate the best from the rest.
0:00:39 If you want to think clearly, make better decisions, and unlock your full potential, you’re in the
0:00:39 right place.
0:00:44 Rich is when you have enough money to make your mortgage payment, make your car payment.
0:00:48 Wealthy, I think, is when you have a degree of independence and autonomy.
0:00:49 It’s okay if it doesn’t resonate with your grandmother.
0:00:55 If I’m selling a specialized thing to specialized buyers, it just needs to resonate with them.
0:01:02 We are the first endeavor in history to focus on trying to rejuvenate every organ of the body.
0:01:06 It all started with Farnam Street, an anonymous website I created while working at a three-letter
0:01:08 intelligence agency.
0:01:14 I wanted to uncover timeless wisdom and distill principles of clear thinking from across disciplines.
0:01:19 As it grew, it attracted more attention from top athletes and world-class decision makers,
0:01:22 becoming a go-to resource for those who think differently.
0:01:28 That success led me to opportunities I never expected: private conversations with some of the most
0:01:29 exceptional people in the world.
0:01:36 You have to extend yourself not just through space, but through time, into the future, announcing
0:01:38 something that might or might not work.
0:01:39 You don’t know yet.
0:01:40 That’s what makes it creative.
0:01:46 Thinking about what you need and starting there, as opposed to like, just like, okay, what should I avoid?
0:01:52 Millions of downloads later, in over 174 countries, the goal remains the same: to bring you the
0:01:56 highest density of wisdom per episode of any podcast in the world.
0:01:59 What’s really important is: what are the risks?
0:02:00 What can go wrong?
0:02:02 How bad could it get?
0:02:04 And how do we deal with it if that happens?
0:02:09 And so we spend virtually all of our time on downside protection.
0:02:15 No amount of computers and artificial intelligence and space technology and nanotechnology and
0:02:22 biotechnology and all of that is going to stop continuing warfare or economic injustice because
0:02:24 those are born in the human heart.
0:02:27 You have a rigid business plan that doesn’t usually work.
0:02:32 That ability to go with the flow, you need to have that business shame.
0:02:37 The difference between those who consistently succeed and those who struggle starts with how
0:02:38 they think.
0:02:42 Subscribe now to The Knowledge Project because the conversations that change your thinking will
0:02:43 change your life.