The Knowledge Project with Shane Parrish
Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves.
In this episode, we dive into how he built FedEx and the lessons he learned along the way.
This story proves that impossible is just another word for opportunity.
—–
Timestamps:
(00:00) Introduction
(03:36) Part 1: The Boy Who Wouldn’t Stay Down
(15:52) Part 2: The Impossible Company
(29:36) Part 3: The Empire Builder
(38:12) Epilogue: From Crisis to Legacy (1993–2025)
(40:55) Important Things That Didn’t Make It Into the Episode
(43:55) Lessons from Fred Smith
—–
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
——
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
——
Follow Shane Parrish
X @ShaneAParrish
Insta @farnamstreet
LinkedIn Shane Parrish
——
This episode is for informational purposes only.
Learn more about your ad choices. Visit megaphone.fm/adchoices
![Fred Smith: The Story of FedEx [Outliers]](https://megaphone.imgix.net/podcasts/5875c47a-8cce-11f0-9b11-0b9fe8d9facc/image/4db814c2eacf37bad7242f2961dafe3e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
#147 Reid Hoffman: Better Decisions, Fewer Mistakes
Few figures have shaped the way we think about business over the past 20 years more than Reid Hoffman. The co-founder of LinkedIn and former PayPal executive is also a wildly successful venture capitalist, author…
#146 Barbara Tversky: Action Shapes Thought
My guest today is acclaimed psychologist and longtime Stanford University professor Barbara Tversky who calls on her nearly 50 years in the field of cognitive psychology for an in-depth discussion about how our minds work.…
#145 Les Snead: Building a Super Bowl Champion
LA Rams General Manager Les Snead dives deep into some of the strategies that made the Rams a Super Bowl Champion, including assessing character, how to draft the right player, the complicated nature of trading…
#144 Gary Klein: Insights For Making Better Decisions
My guest today is celebrated research psychologist Gary Klein who has spent nearly 50 years studying how and why people make the decisions they do. We discuss naturalistic decision making, the crucial difference between experience…
#143 Andrew Wilkinson: Building an Empire
My guest is businessman and investor Andrew Wilkinson, who has made a successful career out of channeling his entrepreneurial spirit, but he knows that sometimes that energy can be a double-edged sword. We discuss the…
#142 Marshall Goldsmith: The Essentials Of Leadership
My guest today is Marshall Goldsmith, one of the world’s leading executive coaches. We discuss the surprising lessons he’s learned coaching some of the best CEOs in the world, where confidence comes from, common mistakes…
#141 Kunal Shah: Core Human Motivations
My guest is Indian entrepreneur and venture capitalist Kunal Shah who calls on his decades of entrepreneurial experience to discuss what he’s learned about what motivates people, and how observing trends hiding in plain sight…
#140 TKP Insights: Sex and Relationships
In the first of a new series of themed episodes of the podcast, The Knowledge Project curates essential segments from five different past episodes all revolving around one theme: sex and relationships. Combining some of…
#139 Laurie Santos: The Pursuit of Happiness
Can you accurately identify what aspects of life make you happy? Would you even know if you found true happiness? Leading psychology professor and happiness expert Laurie Santos dives deep on all the factors that…
#138 Luke Burgis: The Power of Mimetic Desire
Is there really a straight line between you and the things you want in life? Entrepreneur and educator Luke Burgis goes deep on how understanding mimetic desire can help you better connect the dots between…