They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture.
This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered something profound: his people weren’t just working for him, they were working with him. They weren’t building his dream, they were building their own. This episode is a case study on how strategy, incentives, and trust create massive advantages that resources can’t buy. When investment bankers offered Schwab billions to sell his empire, he refused after asking himself just one question: “What would I do with the money?”
Les Schwab understood something most never learn: the real wealth isn’t in what you keep.
Approximate timestamps: Subject to variation due to dynamically inserted ads:
(01:49) Roots
(11:21) In Business
(27:50) Building an Empire
(40:18) Maturation and Legacy
(48:21) Reflections from Les Schwab
(51:22) Lessons from Les Schwab
This episode is for informational purposes only and is based on Pride in Performance: Keep It Going by Les Schwab
Thanks to Basecamp for sponsoring this episode: basecamp.com/knowledgeproject
Check out highlights from this book in our repository, and find key lessons from Schwab here: https://www.fs.blog/knowledge-project-podcast/outliers-les-schwab
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