Most people fear a $43 million debt. Harvey Firestone called it “invigorating.” When his company faced collapse in 1920 and his executives panicked, Firestone seized control. He fired the sales manager, slashed prices 25%, and personally ran the sales department. It worked—not because he managed through fear, but through clarity.
Firestone was the founder of the Firestone Tire and Rubber Company—an outsider who built one of America’s iconic industrial empires by doing the opposite of what everyone else did. This episode isn’t about tires. It’s about how Firestone quietly built one of the great businesses of the 20th century by asking two deceptively simple questions: Is it necessary? Can it be simplified?
This episode breaks down the invisible principles behind Firestone’s success: positioning over talent, inputs over outcomes, discipline over drama. If you lead a team or simply want to lead yourself better, this story is a masterclass in building enduring advantages.
This episode is for informational purposes only and is based on Men and Rubber: The Story of Business by Harvey Firestone.
Check out highlights from these books in our repository, and find key lessons from Firestone here—https://fs.blog/knowledge-project-podcast/outliers-harvey-firestone/
(03:00) PART 1: The Best Businessman I Ever Knew
(06:50) The Vanilla Extract Lesson
(10:23) When Premium Doesn’t Matter
(12:05) PART 2: Right Beneath the Wheels
(14:21) The Back of an Envelope
(16:36) If Two of Us Stay, Neither Makes Money
(18:39) Betting on what Doesn’t Change
(20:55) The Accidental Breakfast
(24:53) The Third Option
(28:19) PART 3: The Innovators Dilemma: Pneumatic Tires
(32:24) The Ford Connection: A Partnership of Outsiders
(35:23) Navigating the Crisis
(37:17) The Underdog’s Advantage
(39:24) The Million Dollar Milestone
(43:10) Weathering the Panic of 1907
(45:55) The Simplicity Imperative
(51:25) PART 4: The Ship-by-Truck Revolution
(54:31) The Boom That Hid Everything
(56:11) The 25% Solution
(01:01:42) Cutting to the Bone
(01:04:25) PART 5: Why He Never Stopped
(01:06:54) The Human Element
(01:08:09) The Legacy
(01:10:05) Reflections, afterthoughts, and lessons
Upgrade—If you want to hear my thoughts and reflections at the end of all episodes, join our membership: fs.blog/membership and get your own private feed.
Newsletter—The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
Follow Shane on X at: x.com/ShaneAParrish
Learn more about your ad choices. Visit megaphone.fm/adchoices

#62 Dr. Sue Johnson: Cracking the Code of Love
Dr. Sue Johnson is a researcher, clinical psychologist and developer of EFT or Emotionally Focused Therapy. In this interview, we discuss how to create, protect, and nourish fulfilling sexual and emotional relationships. Go Premium:…
#61 Jonathan Haidt: When Good Intentions Go Bad
Jonathan Haidt is an author, social psychologist and one of the world’s leading experts in moral psychology. On the show we discuss helicopter parenting, the rise of the “call out culture,” and the dangers of…
#60 Jim Dethmer: Leading Above the Line
Jim Dethmer, founder of The Conscious Leadership Group shares practical advice about becoming more self-aware, ditching the victim mindset, and connecting more fully with the people in our lives. Go Premium: Members get early…
#59 Following Intellectual Curiosity with Thomas Tull
Thomas Tull, founder of Tulco and former CEO of Legendary Entertainment shares valuable lessons on learning from our own mistakes, asking difficult questions, and protecting our intellectual curiosity. Go Premium: Members get early access,…
#57 Sheila Heen: Decoding Difficult Conversations
Sheila Heen, two time NY Times best selling author, consultant, and lecturer at Harvard Law School, makes the tough talks easier by breaking down the three layers that make up every difficult conversation Go…
Gabriel Weinberg: Practical Steps to Safeguard Your Data and Identity Online
I am joined by Gabriel Weinberg, founder of privacy-focused search engine DuckDuckGo and author of Super Thinking: The Big Book of Mental Models. Our conversation will help you upgrade your thinking, prepare your kids for the…
#56 Daniel Gross: Catalyzing Success
Daniel Gross, former Y Combinator partner and current founder of Pioneer, discusses how we can make our success less about luck, the powerful role we play in the lives of others, and the valuable lessons…
#55 Scott Page: Becoming a Model Thinker
On this episode, Scott Page, 5x Author and Professor of Complex Systems at the University of Michigan explains the power mental models have in how we view the world, discover creative solutions and solve complex…
#54 Jason Fried: Doing the Enough Thing
Basecamp CEO and co-founder Jason Fried gives us a peek behind the scenes of his company and discusses his philosophy on doing great work, making a positive difference, and learning to breathe in the fast-paced…
#53 Howard Marks: Luck, Risk and Avoiding Losers
Billionaire investor, author and co-founder of Oaktree Capital Howard Marks discusses risk assessment, how to think different than the crowd, and the three mighty dares that separate the successful from the also-rans. Go Premium:…