The Knowledge Project with Shane Parrish

  • John Mackey: Building Whole Foods

    From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a…


  • John Mackey: Building Whole Foods

    From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a…


  • Rob Fraser: Mission, Mindset, and Mastery (A $5 Million Story)

    OUTWAY CEO Rob Fraser discusses the mindset required to excel in elite sports and business. He shares how his personal mission fueled his resilience through injuries and setbacks in cycling, and how this same perseverance…


  • Rob Fraser: The Power of Focus

    Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world.…


  • Rob Fraser: The Power of Focus

    Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world.…


  • Rob Fraser: The Power of Focus

    Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world.…


  • The Blueberry Billionaire | John Bragg

    John Bragg, founder of Oxford Frozen Foods and Eastlink (the largest privately held telecommunications company in North America), shares his journey from growing up in a small village to becoming one of North America’s largest…


  • John Bragg: The Blueberry Billionaire

    From a tiny village, John Bragg quietly built an empire that controls half the world’s wild blueberries and North America’s largest private telecom network. In this rare interview, the famously private billionaire reveals how he…


  • John Bragg: The Blueberry Billionaire

    From a tiny village, John Bragg quietly built an empire that controls half the world’s wild blueberries and North America’s largest private telecom network. In this rare interview, the famously private billionaire reveals how he…


  • John Bragg: The Blueberry Billionaire

    From a tiny village, John Bragg quietly built an empire that controls half the world’s wild blueberries and North America’s largest private telecom network. In this rare interview, the famously private billionaire reveals how he…


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