AI transcript
0:00:03 I believe that video is the native tongue of the internet.
0:00:04 Yeah.
0:00:06 You go to a country, and what language do they speak?
0:00:09 They speak English, they speak Spanish, they speak Mandarin.
0:00:10 The internet speaks video.
0:00:13 I feel like I can rule the world.
0:00:15 I know I could be what I want to.
0:00:18 I put my all in it like my day’s off.
0:00:19 On the road, let’s travel never looking back.
0:00:21 Let me tell you something really interesting that’s light.
0:00:22 So listen to this.
0:00:25 So let me explain how I got into this.
0:00:27 So go to creatorcamp.co.
0:00:29 Okay, I’m here.
0:00:31 Creatorcamp, defining cinema for the internet age.
0:00:32 Oh, I know these guys.
0:00:33 I’ve seen these guys on Twitter.
0:00:37 And so I just slacked you their Notion page, which is actually way better.
0:00:41 I’ve seen this because I saw their videos on Twitter, and I was like, these guys are great.
0:00:42 What are you guys doing?
0:00:45 And they sent me this Notion doc, and I was like, you know, I F with this.
0:00:46 I like you guys.
0:00:46 Yes.
0:00:50 So let me give a little bit of background here of things that I’ve noticed.
0:00:56 I’ve noticed that on both long-form content on YouTube, being like 10, 20, 30, 50 minutes
0:01:04 on YouTube, but also even on short-term, short clips on Instagram, young folks, Gen Z, they
0:01:07 are doing this different type of content and the type of content you and I are used to.
0:01:09 It’s well-produced.
0:01:14 Sometimes it’s fictional and it’s like acted out, but not like Logan Paul Vine acted out
0:01:20 where he’s like walking and he slips on a banana and falls, but like acting, like a script.
0:01:23 And I’ve noticed this happening a ton.
0:01:24 And I’ll give you an example of one.
0:01:27 Have you heard of this guy called Wesley Wang?
0:01:28 Yes, I have.
0:01:29 You’ve heard of him.
0:01:29 What do you know about him?
0:01:32 I’ve watched his YouTube video.
0:01:34 If people haven’t seen this, they need to go to YouTube.
0:01:35 What is the video?
0:01:35 What’s the movie called?
0:01:37 It’s called Nothing Except Everything.
0:01:40 So I stumbled on this one night.
0:01:41 I don’t know how.
0:01:43 It was like not presented to me.
0:01:44 I had no expectations for it.
0:01:47 It’s not like somebody sent me this and was like, hey, this is going to be great.
0:01:49 I just saw it somewhere, clicked it.
0:01:52 This thing has 8 million views.
0:01:56 This guy is a high schooler who made like a short film.
0:02:02 It’s like a 12, 13 minute movie that was so good, so well made.
0:02:09 So like, it looks so legit for a high schooler with his high school crew and his high school
0:02:10 classmates as actors.
0:02:12 I couldn’t believe it.
0:02:13 And I tried to hunt the guy down.
0:02:16 I’m like, you’re the most talented guy I’ve seen in the last three months.
0:02:17 Who are you?
0:02:17 How do I back you?
0:02:18 How do I fund you?
0:02:22 He’s already, he’s already like, you know, made it basically like somebody signed him
0:02:22 or whatever.
0:02:24 He like has some, he got something.
0:02:24 I forgot what it was.
0:02:26 Like he got into school or he got signed.
0:02:27 He got something.
0:02:33 No, he was at Harvard and he got a message from, I think, A24 or one of these like big
0:02:36 time directors or production companies.
0:02:36 He got many of them.
0:02:38 And one guy sent him a message.
0:02:40 I don’t know anything about Hollywood, but it was a prominent guy.
0:02:42 And he says, how do I convince you to drop out of Harvard?
0:02:46 And so he signed with a production company.
0:02:47 That’s what I’m saying.
0:02:48 Somebody already found him.
0:02:48 Yeah.
0:02:48 Yeah.
0:02:49 100%.
0:02:52 Explain what, uh, what, what this movie is.
0:02:56 Well, this was like a year ago that I saw this.
0:02:57 I can’t tell you the plot of the movie.
0:02:59 It’s a 12 minute movie.
0:03:00 Like there’s actors.
0:03:04 They’re like, it’s a real movie, but it’s describing it like cavemen.
0:03:07 Like there’s people, but they not who they say they are.
0:03:13 Well, but it’s on YouTube acting and most you, well, most YouTube or a lot of YouTube is like
0:03:15 a day in the life or it’s a vlog.
0:03:15 Right.
0:03:17 And so it does not fit that.
0:03:20 It’s, it has really good, uh, uh, cinematography.
0:03:22 It has good scripting, whatever.
0:03:22 It’s a great movie.
0:03:23 It has a soundtrack.
0:03:24 It’s awesome.
0:03:25 And it went viral.
0:03:27 It got a 9 million views.
0:03:29 I think last year, the kid’s only 19.
0:03:32 He spent something like $30,000 to make it.
0:03:33 So not a lot of money.
0:03:35 And it was a huge success.
0:03:39 And then I just noticed, I’ve noticed that there’s this other thing going on.
0:03:40 So go to Instagram.
0:03:43 So just, it’s only a, a 30 second video.
0:03:44 So watch this guy’s Instagram.
0:03:44 Yeah.
0:03:46 Check this guy out.
0:03:50 That, that is a beautiful hat.
0:03:52 That is a nice hat.
0:03:55 That man is wearing that hat.
0:03:57 That hat is not wearing him.
0:04:00 Whoa.
0:04:05 Imagine if that hat was like wearing it.
0:04:05 Yeah.
0:04:07 What would that even look like?
0:04:13 That is a wild image.
0:04:14 Okay.
0:04:15 Watched it.
0:04:15 Love it.
0:04:16 It’s it.
0:04:22 These are basically like people who have the ability to make cinematic videos in short form.
0:04:27 It has like gone up 10 X, not even really because of the tech, the tech helps, but really
0:04:31 it’s just people seeing other people doing it and then being like, how do I do that too?
0:04:34 And I, I had this happen, uh, about a year ago.
0:04:37 I saw this girl post this Tik TOK of herself and her parents.
0:04:40 She was like in her parents’ bedroom and she’s like, Hey, I’m Maddie.
0:04:44 And instead of going to school, I’m going to spend the summer making films.
0:04:45 I want to be a filmmaker.
0:04:46 And she, but the editing was amazing.
0:04:48 The color grading was amazing.
0:04:50 I don’t even know what these terms are, but I was like, there’s something, whatever she’s
0:04:51 doing, the sound design.
0:04:55 Why is this so high, like highly produced for like a kid?
0:04:57 You know, you’re, you’re, you’re a high schooler or something.
0:04:59 And I got like really hooked.
0:05:02 And I made her an offer for $200,000 to come fly out and work for me.
0:05:03 And she turned me down.
0:05:04 She’s like 19 years old.
0:05:05 She was still living in her parents’ bedroom.
0:05:07 She’s like, no, I’m going to make my own movies.
0:05:08 I was like, Whoa.
0:05:08 Okay.
0:05:09 Respect.
0:05:10 All right.
0:05:14 So everyone talks about content and how you should do content marketing to get more customers.
0:05:16 The problem is that it’s really hard.
0:05:19 How do you make something that blows up, that goes viral, that actually gets you customers
0:05:21 versus what most people do.
0:05:23 They make something that’s completely ignored.
0:05:28 Well, when I ran my last company, The Hustle, I had to study this and I eventually made content
0:05:31 that reached 10, sometimes even hundreds of millions of readers.
0:05:36 And so we were able to dial in between what works and what doesn’t, and we made it fairly
0:05:36 repeatable.
0:05:42 And so with the help of HubSpot, I made a guide called the 20 ways to craft irresistible content
0:05:47 that looks at the books that I read to learn all of this, but then also the tactics, the
0:05:52 20 different tactics, the 20 different strategies that we use at The Hustle in order to help
0:05:52 things go viral.
0:05:55 So we actually got customers from the content that we made.
0:05:59 And so if you want to create content that people actually read, you can check it out below.
0:06:03 There’s a QR code that you can scan, or you can click the link in the description.
0:06:04 Now back to the episode.
0:06:07 I’m pretty obsessed with this trend, actually.
0:06:09 And I have no idea how to do it.
0:06:10 By the way, I’m such an old man.
0:06:14 Like, I remember when computers came out, remember when we used to have like a computer
0:06:15 room in our house?
0:06:16 Yeah, yeah.
0:06:20 And my grandfather came over, and he’s probably like 80-something years old, and he insisted
0:06:21 on learning to type.
0:06:24 And I was like, let me just do it for you, because he was going so slow.
0:06:27 But he practiced every day to learn how to type, because he wanted to learn how to use
0:06:27 a computer.
0:06:29 And now looking back, I really respect it.
0:06:32 At the time, I was pretty annoyed, because only one person could be on the computer at a
0:06:33 time back then.
0:06:36 So it was like, he was taking up all my computer time.
0:06:38 But now I respect the hell out of that.
0:06:39 What an unbelievable thing.
0:06:42 And I don’t know if you remember, on this podcast, we talked about this like, I don’t
0:06:47 know, a year ago, where I was like, hey, I’ve been watching how people are using short-form
0:06:47 video.
0:06:48 And it’s kind of amazing.
0:06:52 I was like, I feel like we’re two guys standing next to our horse carriages, and we’re smoking
0:06:53 a cigarette.
0:06:56 And we’ve been the, we’re the man when it comes to horse carriages around this town.
0:06:59 And like a Tesla just zoomed by.
0:06:59 Yeah.
0:07:02 And I looked at you, and you looked at me, and we’re like, what the hell was that?
0:07:04 That’s what TikTok is?
0:07:08 Like, that’s what this short-form video trend is, where people can make this type of content?
0:07:08 But it’s different.
0:07:11 So like, TikTok used to be, I don’t know.
0:07:11 Okay.
0:07:15 So first of all, we have to categorize or describe what we’re saying.
0:07:20 This trend that we’re saying, it’s like scripted, it’s acted out, it’s well-polished.
0:07:21 For years…
0:07:21 They call it cinematic.
0:07:22 That’s the genre.
0:07:23 Is that what they call it?
0:07:24 Yeah.
0:07:26 For years, that was not cool.
0:07:29 For years, it was like, you know, I’m just going to be a selfie.
0:07:30 I’m going to be raw.
0:07:30 I’m going to be…
0:07:34 And there was still like acting in that sometimes, and funny skits.
0:07:35 But it wasn’t like this.
0:07:38 I think the closest thing for me was Casey Neistat.
0:07:42 Growing up watching Casey Neistat, where it was raw, but it was very well-planned, and it
0:07:43 was meticulous.
0:07:46 But I’m seeing this trend that I absolutely love.
0:07:48 And this is this guy who we just showed.
0:07:49 Who’s this guy, actually?
0:07:50 I don’t even know his name.
0:07:51 Matt Molly.
0:07:53 He has only 200,000 followers.
0:07:57 But if you look at some of his videos, the one I sent you, it’ll have 200,000 likes.
0:08:00 Another one being the Wesley Wang.
0:08:01 Is this guy’s name Bat Molly?
0:08:03 Is it Bat Molly?
0:08:04 I don’t even know his name.
0:08:05 B-A-T-T.
0:08:06 And like, I don’t…
0:08:08 He dresses cool.
0:08:09 So sometimes I’m like, is he…
0:08:11 I guess he has advertisers who are clothing companies.
0:08:12 I’m not sure.
0:08:14 But whatever he’s doing, I love.
0:08:17 I just…
0:08:19 There’s just a vibe about it that I like.
0:08:22 And what I’ve…
0:08:23 How do you describe it?
0:08:23 I don’t know.
0:08:23 What’s he selling?
0:08:26 No, I share your sentiment, dude.
0:08:30 It’s like the first time I saw somebody like, you know, Crip Walk.
0:08:34 And I was like, I don’t know what your feet just did, but I sure did appreciate what that
0:08:34 was.
0:08:35 That was cool.
0:08:37 Yeah, it’s hard to explain.
0:08:39 So you guys are just going to have to follow him.
0:08:41 And if you’re listening on audio, go to our YouTube page.
0:08:41 We’ll link to this guy.
0:08:43 But the thing is, he’s not even special.
0:08:46 This is just one of like a million people now that do this.
0:08:48 They could just do this as like…
0:08:51 It’s like when you meet people who could do Rubik’s Cubes or something.
0:08:51 It’s like, oh, wow.
0:08:52 That’s like…
0:08:52 I don’t know.
0:08:53 That seems like…
0:08:54 That looks like a miracle to me.
0:08:55 Is this a very common thing?
0:08:56 Yeah, yeah.
0:08:58 This is like a growing genre.
0:08:59 A lot of people could do this.
0:09:00 I love it.
0:09:04 And so back to Camp Studios or the company’s Camp Studios, but the product they’re selling,
0:09:06 I think, is called Creator Camp.
0:09:12 But so basically what these guys are doing is the guy who created it is a YouTuber and he
0:09:13 makes these style of videos.
0:09:16 And so they set up an office in Austin.
0:09:17 And I don’t know where the money comes from.
0:09:18 Maybe it’s their own money.
0:09:21 The guy has like 800,000 followers on YouTube.
0:09:22 So maybe he’s making money.
0:09:26 But they basically are going to find people who are making these cinematic style videos.
0:09:28 And they’re going to help fund them.
0:09:33 And what they’re trying to do is make videos or movies, basically movies is a better way
0:09:36 to describe it, for $100,000 that can make millions of dollars.
0:09:40 And so we’ve always heard these stories of like one-off examples of this.
0:09:42 Like, do you remember that movie Paranormal Activity?
0:09:43 Oh, yeah.
0:09:44 Was that the one?
0:09:44 No, it was…
0:09:46 You’re talking about the one that was like in a handheld cam?
0:09:48 So that was Blair Witch Project.
0:09:49 So there’s a few of them.
0:09:49 Blair Witch.
0:09:51 So there was Blair Witch where it was…
0:09:55 You hear these stories of like a $20,000 or $30,000 or $50,000 budget and it makes $100
0:09:55 million.
0:09:58 And then Paranormal Activity was another one.
0:09:59 And there’s a bunch of examples.
0:10:05 But these guys are actually creating a business that makes those hits where it’s $100,000, a
0:10:07 $200,000 video or movie.
0:10:10 And then they try to actually get it in theaters.
0:10:13 And I think it’s pretty freaking cool.
0:10:14 I think this is actually a really cool business.
0:10:16 This is something that you had described a while ago.
0:10:17 It’s a little bit different.
0:10:19 You actually wanted to create like a school.
0:10:22 But yeah, this is like a pretty cool thing.
0:10:26 And when you go to their website and you see like the people who are students or part
0:10:32 of the accelerator or whatever they want to call it, it’s this totally new genre, this
0:10:34 new style of 21-year-old that I love.
0:10:38 Well, there’s the fashion of it, which is like, you’re right.
0:10:43 You know, we used to think the best content is the more raw, more authentic, more personable.
0:10:45 And that was what was working for a period of time.
0:10:50 But, you know, the pendulum always swings when you go, when everything becomes super raw
0:10:54 UGC, it creates a craving and demand for something that’s a little more produced, a little more
0:10:58 cool, a little more dramatic, a little, the dialogue is snappier because it’s like planned,
0:10:58 right?
0:11:02 So there is the fashion side of it, which is like, oh, this is interesting.
0:11:05 I kind of like this style of content now, style, right?
0:11:06 Fashion, fad, trend.
0:11:12 But then there’s what I’m seeing just underneath it, the infrastructure, which is, I believe that
0:11:15 video is the native tongue of the internet.
0:11:15 Yeah.
0:11:19 So like you go to a country and that’s what, what language do they speak?
0:11:21 They speak English, they speak Spanish, they speak Mandarin.
0:11:23 The internet speaks video.
0:11:28 If you open, you know, the Facebook feed 10 years ago, the Instagram feed 10 years ago,
0:11:30 it looked dramatically different than it does today.
0:11:32 Today, it’s essentially 90% video.
0:11:36 Even if there’s an image, it’s like an image that has like text and music on top.
0:11:38 That’s essentially a video.
0:11:42 So the internet speaks video, which means that for guys like you or I,
0:11:43 We’re screwed.
0:11:46 If you suck at making video, you don’t speak, you’re ESL, baby.
0:11:47 Yeah.
0:11:51 Get, you get, you go to the, you go to the afterschool, you know, like program, you got
0:11:52 to work on it.
0:11:53 We are your grandpa.
0:11:58 You know, you and I, when we were 18, we were these guys and your grandpa was your grandpa.
0:11:59 We are the grandpa now.
0:12:01 Yeah.
0:12:01 Which is crazy.
0:12:02 Cause we’re like in our mid thirties.
0:12:06 We’re not even like, you know, he was 80 at the time, but I feel this way.
0:12:10 I feel like I don’t speak the tongue of the native tongue of the internet.
0:12:14 I don’t speak the language of the internet because I can’t make great short videos.
0:12:15 Short video is the dialect.
0:12:21 Cutting your sales cycle in half sounds pretty impossible, but that’s exactly what Sandler
0:12:22 training did with HubSpot.
0:12:29 They use Breeze, HubSpot’s AI tools to tailor every customer interaction without losing
0:12:30 their personal touch.
0:12:32 And the results were incredible.
0:12:35 Click-through rates jumped 25%.
0:12:40 Qualified leads quadrupled and people spent three times longer on their landing pages.
0:12:44 Go to HubSpot.com to see how Breeze can help your business grow.
0:12:50 I have decided that I’m going to develop this skill to speak this language in the same way
0:12:53 that I, you know, decided to learn the piano or somebody might say, I really want to learn
0:12:54 Spanish this year.
0:12:56 They start doing 15 minutes a day on Duolingo.
0:13:00 I don’t say I’m going to become the best or I need to be a professional at this, but I
0:13:01 do need to be able to speak the language.
0:13:02 So that’s the first thing.
0:13:03 Hold on.
0:13:04 What’s that mean?
0:13:05 Like I’m making videos.
0:13:09 Um, I’d like literally like right after, what am I going to do after this?
0:13:14 I’m opening up CapCut and I’m editing a video of one of my, like, and it doesn’t need to
0:13:16 be about anything in particular.
0:13:17 It’s not like I have some agenda.
0:13:18 I’m not trying to sell anything.
0:13:20 I’m not trying to tell, I’m not trying to make a movie.
0:13:25 I just want to be able to say, okay, the same things I would want to share before through
0:13:27 a text update or an image update.
0:13:33 I should try to be able to share that same nugget in an interesting way of video, like interestingly
0:13:34 through video.
0:13:34 Right.
0:13:38 And like, okay, the easy way is me just setting up this camera and talking to it, but that’s
0:13:40 kind of the boomer that’s typing with two fingers.
0:13:41 That’s right.
0:13:43 It’s like, doesn’t, that’s not quite how you’re supposed to be doing it.
0:13:47 I’m going to try to do it the way that, you know, these cool people are all doing.
0:13:48 That’s the first thing.
0:13:52 Um, and if somebody wants to join my video team and help you do this, great.
0:13:52 Tell me.
0:13:55 Uh, the second thing is you said the thing about the college.
0:13:57 I’ve gotten more and more serious about this idea.
0:14:03 I actually think it’s going to be incredibly needed to train people to have the skillset to do
0:14:06 modern marketing, modern media and marketing.
0:14:13 So like modern media and marketing is some combination of, you know, video content, whether
0:14:19 it’s Tik TOK, it’s YouTube podcasting, um, you know, creating, you know, short form ads and
0:14:19 commercials.
0:14:24 It’s communicating updates and even corporate communications that are done through video.
0:14:30 Like all of that is going to be the modern media and marketing stack is something that
0:14:32 I don’t think the world is training young people for.
0:14:37 I think the old model of like go to film school was like one really like narrow thing, which
0:14:41 is like, maybe you want to go be in Hollywood, but the whole world is now Hollywood.
0:14:43 Like every company has to make video.
0:14:44 Every creator has to make video.
0:14:49 Every, uh, you know, everybody who wants to have an audience needs to be able to create
0:14:49 this type of content.
0:14:52 And to do that, you need a bunch, you don’t need to be the person on screen necessarily.
0:14:55 You need people who are good at holding the camera, who are good at editing, who are good
0:14:59 at animation, who are good at all sound design, all sorts of other stuff.
0:15:02 And so I’ve actually started exploring this.
0:15:08 I don’t know if I’m going to be able to pull this off, but my goal would be to find a physical
0:15:15 campus that I can buy, find an existing college that I can buy, rebrand, um, and basically hire
0:15:21 a sort of a Dean or a CEO who’s going to run this as an actual like for-profit university
0:15:21 or college.
0:15:25 That’s going to teach people the modern stack of media and marketing.
0:15:26 And I really want to do this.
0:15:30 So if people are excited or inspired by this, email me at Sean at seanperry.com, because
0:15:32 I don’t know how to do this yet.
0:15:33 I don’t have all the details.
0:15:34 I don’t know where the campus is.
0:15:35 I don’t know who’s going to run it.
0:15:37 I don’t know exactly how to do this, but I do know a couple of things.
0:15:42 I have the connections to do this with like some pretty big creators that I think bring
0:15:44 a lot of attention and legitimacy to this.
0:15:45 And I think this needs to exist.
0:15:50 And there’s no chance that the traditional incumbent universities are ever going to serve this need
0:15:50 properly.
0:15:53 Mr. Beast, uh, Jimmy, what did he say?
0:15:55 Didn’t, didn’t, wasn’t he riffing with you on this?
0:16:00 No, I haven’t talked to him about it, but like, you know, I will go to him with this once
0:16:01 we have it packaged up better, right?
0:16:07 Like once we identify the site and we identify the, the, the CEO to run it, um, you know,
0:16:11 that’s when I would go loop in a few people that would bring pretty serious capital and
0:16:12 pretty serious like influence to this.
0:16:13 That’s cool.
0:16:15 But don’t you think that needs to exist?
0:16:21 Like how are people going to like the world, the supply versus demand, right?
0:16:24 Like the demand for video, for great video content, entertaining, interesting, educational
0:16:25 video content.
0:16:30 The demand for that is like as big as the, as big as a number can get.
0:16:35 And then the supply of people who know how to create it is so much smaller than that demand.
0:16:37 It’s for, it’s like so imbalanced today.
0:16:38 Yeah.
0:16:44 And whenever I watch these videos, I, they feel like the, the, I’m like, you’re a baby genius.
0:16:48 Who’s like, how did this, how on earth did this person learn how to do this?
0:16:50 It’s like a, it really does feel like a different language.
0:16:54 Like I couldn’t even begin to, to, to do it.
0:16:58 And I follow 15 years, 15 years ago, if somebody was young, would you have told them, you would
0:17:01 probably would have told them, Hey, you should probably learn to code, right?
0:17:04 Like the internet’s going to be a big deal.
0:17:05 Computers are bigger, bigger deal.
0:17:10 If you’re going to learn a language, don’t learn Spanish, learn, you know, JavaScript, learn
0:17:11 C++, learn Python, right?
0:17:13 Those are the languages that you needed to learn.
0:17:19 I kind of feel like today that, that thing for non highly technical people, you know,
0:17:22 if you’re super technical, go learn engineering, go, go learn computer science.
0:17:22 Like that’s great.
0:17:26 But for a lot of people that are not super, super technical, I think this is it.
0:17:29 I think this is the thing you need to learn is how to create media and marketing that actually
0:17:30 works in the modern world.
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0:18:37 And I’ve noticed, so for example, I follow this guy on YouTube named The Iron Snail.
0:18:39 And he just does like, he tells you the history of like jeans.
0:18:42 So incredibly like niche topic.
0:18:46 Or he’ll tell you the history of, like, it’ll be a video on like why clothing is worse today
0:18:47 than it was before.
0:18:50 The nichiest topics where like only nerds like me would be into it.
0:18:52 Why is his name The Iron Snail?
0:18:53 I don’t know.
0:18:54 We don’t know.
0:18:55 I don’t know.
0:18:56 Okay.
0:18:58 But great names are like that.
0:18:58 They’re just weird.
0:19:00 You know, it’s kind of like Roaring Kitty or whatever.
0:19:01 They just are.
0:19:04 So he’s got 381,000 subscribers.
0:19:09 And like, just to give you an example of some of the videos, while you’re paying more for
0:19:15 worse clothes, and it has a picture of US clothes versus China clothes, what makes Japanese
0:19:17 selvage denim?
0:19:17 I don’t even know what that is.
0:19:18 So special.
0:19:19 Yeah.
0:19:20 Nerdy stuff.
0:19:21 Stuff like that.
0:19:25 And what I’ve noticed, I’ve started following him when he had 100,000 followers, and what
0:19:30 I noticed is that his rate of growth is significantly higher.
0:19:31 Oh, I forgot to add.
0:19:35 This guy does cinematic style videos on really nerdy topics.
0:19:37 You don’t even know what selvage denim is.
0:19:38 By the way, here’s the ratio that matters.
0:19:40 He’s got 381,000 subscribers.
0:19:47 His average video is getting like 200,000 to a million views.
0:19:51 So this is what you want to look for, the view to subscriber ratio.
0:19:57 And like, he’s basically like overperforming, which means his videos are really good.
0:20:00 And it’s just a matter of time before his sub count explodes.
0:20:00 And that’s my point.
0:20:03 So his videos, this guy reviews jeans.
0:20:05 This is a very nerdy niche topic.
0:20:14 But he approaches it with this cinematic, cinematic, cinematic, cinematic, I don’t give a shit.
0:20:19 These Cinnabons out here are fantastic.
0:20:24 But he approaches it in this way, where there’s like a normal YouTuber, which is like us in
0:20:25 front of a camera just talking.
0:20:30 And then there’s one where it adds all these features or all this music, all these cool cuts
0:20:33 that are very purposeful, very meticulous, very thoughtful.
0:20:36 And I’ve noticed two things.
0:20:43 One, if you read the comments, the top comment on most of his videos are basically,
0:20:46 I am not interested in jeans, but I can’t stop watching your videos.
0:20:49 So that’s like a common feeling that people have.
0:20:52 I don’t care about blank, but I just love how you did it.
0:20:53 Therefore, I’m all about it.
0:20:58 And the second thing that I’ve noticed is that whenever I see these types of videos, the ratio
0:21:02 of current subscribers they have as well to views is significantly in their favor.
0:21:09 And so my opinion is basically if you my opinion is basically this is a trend where these people
0:21:12 are going to significantly outperform and give them two years.
0:21:16 And the people who are going to be huge in two years are doing this style of video.
0:21:20 This isn’t like, you know, I’m not predicting we’re going to Mars next year.
0:21:24 Like this isn’t like that groundbreaking of a, of a, like a prediction or trend.
0:21:30 But, but if you are a company and you make products, whether it’s, uh, just, you just sell
0:21:33 anything on e-com or you sell what I sell and it doesn’t matter what you’re selling.
0:21:38 I’m just saying that if you do want to get in the video, this style of video is seems to
0:21:38 be what’s hitting.
0:21:40 Yeah.
0:21:41 Yeah.
0:21:41 A hundred percent.
0:21:43 And there’s other ways to take advantage of it.
0:21:44 Like this creator camp.
0:21:47 There’s this guy, another guy, Michael McElvie.
0:21:47 Have you seen this guy?
0:21:48 No.
0:21:49 What’s his, how do you spell his last name?
0:21:52 Uh, McElvie.
0:21:54 M-A-C-K-E-L-V-I-E.
0:21:55 All right.
0:21:57 So this guy’s story is pretty crazy.
0:21:58 So I saw this guy’s video.
0:22:01 He did a video about like the NFL draft or something like that.
0:22:06 Some like, again, your, your denim for me is like basketball or football.
0:22:11 And I watched this video on the NFL draft and I’m like, I don’t know what I just watched,
0:22:16 but again, top comment is like, uh, did I just stumble onto, you know, like YouTube premium?
0:22:17 Like, what is this?
0:22:19 Why is this so good?
0:22:20 Why is this so well-made?
0:22:23 I, I almost hesitate, hesitate to give this guy out because I’m like, this guy’s such a
0:22:25 gem, but the secret’s out.
0:22:26 This guy’s going to be phenomenal.
0:22:27 Same thing.
0:22:29 160,000 YouTube subscribers.
0:22:32 I found this guy when he had probably 30,000 YouTube subscribers now, you know, in a year,
0:22:34 whatever he’s up to 268.
0:22:39 Uh, but again, every video gets between, you know, 200,000 to a million views.
0:22:40 It’s a great ratio.
0:22:44 And he makes absurdly high quality sports content.
0:22:46 And I’m like, oh, I got to find this guy.
0:22:48 He’s like a filmmaker or something.
0:22:52 I don’t know who this guy is, but he’s clearly, you know, classically trained filmmaker type of
0:22:53 guy.
0:22:57 And I go look at his bio and it’s like a link to schedule.
0:23:01 a call with like a CPA, uh, like a financial advisor.
0:23:02 I was like, what?
0:23:05 This guy’s just literally like, I think he’s, I think he’s a financial advisor.
0:23:10 Um, cause you can’t find him on his, like, there’s no link to his website here.
0:23:12 There’s no like course he’s selling.
0:23:13 No, nothing like that.
0:23:17 I find him on LinkedIn and he works for a very boring finances company.
0:23:18 And so we talked to him.
0:23:19 We’re like, Michael, dude, your videos are incredible.
0:23:21 What’s up?
0:23:23 And he’s like, oh yeah.
0:23:27 If you go look, if you sort by oldest, look at his videos, it’s him talking.
0:23:31 about like the value of a college degree in today’s market, like not sports content at
0:23:31 all.
0:23:35 Actually, I think he’s deleted a bunch of them cause they’re gone now, but it was like tax
0:23:40 planning with a CPA or like, which type of trust should you incorporate?
0:23:42 And which state is the best one to incorporate your trust in?
0:23:44 It was like content like that.
0:23:45 So this guy’s story is pretty crazy.
0:23:47 He was creating content like that.
0:23:48 And he was the only guy on YouTube.
0:23:53 It wasn’t, it wasn’t cinematic, but it was like, there just wasn’t a lot of supply of that
0:23:55 content on YouTube, but YouTube is a search engine.
0:24:00 So people would search for like, um, new Delaware trust tax laws.
0:24:02 And he had the only video about it.
0:24:07 And so it’d get 400 views, but he would book like 200 calls off of 400 views because it was
0:24:09 like, if you needed that, he was the authority.
0:24:11 Cause he, he had the only video about it.
0:24:15 And so he builds this huge book of business and he ends up getting acquired by this like
0:24:16 bigger finance company.
0:24:19 And they’re like, dude, you’ve created this incredible business.
0:24:22 And he’s like, yeah, I just make YouTube comment and content.
0:24:24 And they’re like, Ooh, we’re so regulated.
0:24:25 I don’t know if we’re comfortable with that.
0:24:29 We’ll ask, you know, like our compliance department, if you could do that, just hold on for a while.
0:24:32 He has to sit on the shelf for like a year doing nothing.
0:24:35 And then they’re like, no, no, no, we don’t want you doing that content stuff too risky.
0:24:37 Um, just, you know, sit here.
0:24:38 And he’s like, Oh, this is boring.
0:24:39 Okay.
0:24:43 So I’ll go make content about my second favorite thing, you know, like sports instead of a nerdy
0:24:44 tax law.
0:24:46 And that’s how he started creating this content.
0:24:49 And he now creates the most premium sports content on YouTube.
0:24:52 And it’s not a full-time job still.
0:24:55 No, he still works at the, whatever.
0:24:57 He’s like a tax finance guy.
0:24:58 Dude, that’s insane.
0:24:59 This guy should quit immediately.
0:25:00 His stuff’s great.
0:25:03 I’m just like, I can’t listen to it, but I’m just watching it.
0:25:05 And I’m like, Oh, this is clearly a home run.
0:25:07 I think he did have a pretty sweet deal with the acquisition.
0:25:08 So I understand.
0:25:14 But I think, yeah, I would guess that it’s just a matter of time until he’s, you know, full-time
0:25:14 on this.
0:25:16 By the way, I have one more for you.
0:25:22 If people want to nerd out on this rabbit hole, Ryan Trahan, who’s a pop, very popular
0:25:24 YouTuber, 20 million subscribers, you know, okay.
0:25:26 He makes videos just like a normal YouTuber.
0:25:30 Like I ate a penny every day until I had to get my stomach pumped or whatever.
0:25:31 Like, you know, I did a crazy thing.
0:25:35 He did like a, I walked across the country or like, just like, it’s like stunts.
0:25:36 Stunts.
0:25:36 Yeah.
0:25:39 I tested every one star hotel in America.
0:25:40 Yeah.
0:25:40 Stuff like that.
0:25:42 By the way, all his videos, they’re pretty great.
0:25:45 He’s an, he’s an incredible creator.
0:25:49 He does this great thing where he has the stunt, but as soon as the video starts, it’s no
0:25:54 longer about the spectacle and he’s super like quirky, likable, doesn’t take himself too
0:25:54 seriously.
0:25:55 I love it.
0:25:55 He does.
0:25:56 He nails that vibe.
0:26:00 Whereas everybody else is like bigger, badder, bigger explosions.
0:26:03 You know, he, he actually like kind of is like super likable and relatable.
0:26:05 I think he’s going to be one of the biggest creators.
0:26:06 I think he is.
0:26:10 I mean, obviously, obviously he’s on his way, but like, you know, that 20 million, I think
0:26:13 I would buy stock at 20 million subscribers.
0:26:13 You know what I mean?
0:26:15 Like, I think he’s got significant headroom.
0:26:19 Hey, bold, bold prediction saying a guy with 21 million subscribers on YouTube is going
0:26:20 to be a big deal.
0:26:20 He’s going to be big.
0:26:24 So check this out.
0:26:27 He’s got this video called, we need to talk.
0:26:30 It’s a video that’s promoting his candy brand.
0:26:31 You know, he’s got like a candy brand.
0:26:31 I forgot.
0:26:32 It’s called Joyride.
0:26:33 Yeah.
0:26:34 Joyride.
0:26:42 And, um, I watched this and I go, I have no interest in candy in general, let alone his
0:26:48 candy, I watched every second of this video and about two minutes in, I just sort of had
0:26:48 to pause.
0:26:53 And I was like, Oh, every other candy company is screwed.
0:27:01 Like if this guy can create this, what is a normal company supposed to do when you’re
0:27:02 competing with this?
0:27:03 This is incredible.
0:27:06 Like the quality of the content.
0:27:09 I was like, I’m, I’ve signed me up to watch this commercial every week.
0:27:13 Like it was unbelievably done by, you know, just a kid.
0:27:14 Like he’s young.
0:27:16 He doesn’t have like a, it’s a seven minute.
0:27:17 We didn’t, it’s a seven minute video.
0:27:19 And the top comment, it’s pretty funny.
0:27:20 It fits exactly what we’re saying.
0:27:22 That was insanely cinematic.
0:27:24 So it’s exactly.
0:27:28 And then the next one, I just got tricked into watching a commercial and I’m not even mad.
0:27:28 Next one.
0:27:30 That was the best commercial I’ve ever watched.
0:27:31 Next one.
0:27:33 I just watched the seven commercial and it was better than half the movies I’ve ever
0:27:34 seen.
0:27:35 The storytelling was immaculate.
0:27:36 This is what I’m saying.
0:27:37 This was my feeling.
0:27:42 I was like, how, if I’m a candy company and I see this, this, I have like an existential
0:27:43 crisis.
0:27:49 Cause I’m like, I cannot believe the gap between what a kid who’s not even like farming this
0:27:52 out in a $20 million contract to some big ad agency.
0:27:55 Like this is just like him with his team making something.
0:27:57 It was unbelievable.
0:27:59 This is unbelievably, it broke my brain.
0:28:00 So go watch that thing.
0:28:02 So this company, so he founded Joyride.
0:28:03 Yeah.
0:28:05 And they’ve raised $33 million.
0:28:08 So this is kind of a go big play here.
0:28:09 Yeah.
0:28:10 Wow.
0:28:11 This is crazy.
0:28:12 This is cool.
0:28:15 I, uh, it’s got almost six and a half million views.
0:28:16 Yeah.
0:28:19 I think he used sticks to produce it.
0:28:20 Um, what’s that?
0:28:21 Well, like, yeah.
0:28:23 Sticks is like an, another YouTube channel.
0:28:26 That’s like, they make cool stuff.
0:28:26 You should check them out too.
0:28:29 But, um, yeah, unbelievable.
0:28:32 I, I didn’t make this mean to make it sound like he’s holding a camera doing like a vlog.
0:28:33 Like it’s not just him.
0:28:35 He said, obviously a lot of people were involved in this.
0:28:39 What I just meant is like, you’re not talking about like a multi-billion dollar conglomerate
0:28:45 hiring, you know, uh, the best ad agency and professional Hollywood actors and, you know,
0:28:46 a VFX studio, whatever.
0:28:52 Like this is like the creator economy bottoms up punching and like, wow, their punch is actually
0:28:53 kind of amazing.
0:28:58 This entire episode is basically, um, it’s, what did you say?
0:28:59 What did you say?
0:29:03 The, the squares and circles or the triangles said, uh, it was, um, different is better than
0:29:04 better.
0:29:05 Different is better than better.
0:29:07 That’s what this entire episode is.
0:29:11 Um, that’s basically every story was about that.
0:29:15 We should make the thumbnail like that guy’s, uh, nothing is at, what is it?
0:29:16 Nothing is everything.
0:29:17 What was that guy’s video?
0:29:18 I don’t know.
0:29:19 Nothing except everything or something.
0:29:21 I already, I honestly already forgot it.
0:29:27 The thumbnail is just like, whatever, some like, you know, cute girl turning back, like
0:29:31 as if you’re like in love with her and it’s like blurry and like, you know, like cinematic
0:29:33 thumbnail and like vague title.
0:29:35 We should do that for this episode.
0:29:36 Nothing except everything.
0:29:37 We should try to be cinematic.
0:29:38 The boys try to be cinematic.
0:29:41 Oh man.
0:29:43 Um, we tried to be cinematic.
0:29:44 Might delete later.
0:29:48 Dude, you need to be like, one of us needs to be like a hot chick, like reaching out with
0:29:51 our hand back to grab our boyfriend’s hand because that’s what this is.
0:29:51 Yeah.
0:29:54 Actually after this, can you, no, no, we should legitimately do this.
0:29:55 Can you take a picture?
0:29:57 If you had that pose, we’ll blur it like that.
0:29:58 And we’ll use that as the thumbnail.
0:29:59 That’s so funny.
0:30:00 All right, let’s try it.
0:30:00 All right.
0:30:01 That’s it.
0:30:01 That’s the pod.
0:30:03 I feel like I can rule the world.
0:30:06 I know I could be what I want to.
0:30:09 I put my all in it like my days off.
0:30:10 On the road, let’s travel.
0:30:11 Never looking back.
0:30:13 All right, my friends.
0:30:15 I have a new podcast for you guys to check out.
0:30:17 It’s called Content is Profit.
0:30:20 And it’s hosted by Luis and Fonzie Cameo.
0:30:25 After years of building content teams and frameworks for companies like Red Bull and Orange Theory
0:30:30 Fitness, Luis and Fonzie are on a mission to bridge the gap between content and revenue.
0:30:34 In each episode, you’re going to hear from top entrepreneurs and creators, and you’re going
0:30:37 to hear them share their secrets and strategies to turn their content into profit.
0:30:42 So you can check out Content is Profit wherever you get your podcasts.
0:00:04 Yeah.
0:00:06 You go to a country, and what language do they speak?
0:00:09 They speak English, they speak Spanish, they speak Mandarin.
0:00:10 The internet speaks video.
0:00:13 I feel like I can rule the world.
0:00:15 I know I could be what I want to.
0:00:18 I put my all in it like my day’s off.
0:00:19 On the road, let’s travel never looking back.
0:00:21 Let me tell you something really interesting that’s light.
0:00:22 So listen to this.
0:00:25 So let me explain how I got into this.
0:00:27 So go to creatorcamp.co.
0:00:29 Okay, I’m here.
0:00:31 Creatorcamp, defining cinema for the internet age.
0:00:32 Oh, I know these guys.
0:00:33 I’ve seen these guys on Twitter.
0:00:37 And so I just slacked you their Notion page, which is actually way better.
0:00:41 I’ve seen this because I saw their videos on Twitter, and I was like, these guys are great.
0:00:42 What are you guys doing?
0:00:45 And they sent me this Notion doc, and I was like, you know, I F with this.
0:00:46 I like you guys.
0:00:46 Yes.
0:00:50 So let me give a little bit of background here of things that I’ve noticed.
0:00:56 I’ve noticed that on both long-form content on YouTube, being like 10, 20, 30, 50 minutes
0:01:04 on YouTube, but also even on short-term, short clips on Instagram, young folks, Gen Z, they
0:01:07 are doing this different type of content and the type of content you and I are used to.
0:01:09 It’s well-produced.
0:01:14 Sometimes it’s fictional and it’s like acted out, but not like Logan Paul Vine acted out
0:01:20 where he’s like walking and he slips on a banana and falls, but like acting, like a script.
0:01:23 And I’ve noticed this happening a ton.
0:01:24 And I’ll give you an example of one.
0:01:27 Have you heard of this guy called Wesley Wang?
0:01:28 Yes, I have.
0:01:29 You’ve heard of him.
0:01:29 What do you know about him?
0:01:32 I’ve watched his YouTube video.
0:01:34 If people haven’t seen this, they need to go to YouTube.
0:01:35 What is the video?
0:01:35 What’s the movie called?
0:01:37 It’s called Nothing Except Everything.
0:01:40 So I stumbled on this one night.
0:01:41 I don’t know how.
0:01:43 It was like not presented to me.
0:01:44 I had no expectations for it.
0:01:47 It’s not like somebody sent me this and was like, hey, this is going to be great.
0:01:49 I just saw it somewhere, clicked it.
0:01:52 This thing has 8 million views.
0:01:56 This guy is a high schooler who made like a short film.
0:02:02 It’s like a 12, 13 minute movie that was so good, so well made.
0:02:09 So like, it looks so legit for a high schooler with his high school crew and his high school
0:02:10 classmates as actors.
0:02:12 I couldn’t believe it.
0:02:13 And I tried to hunt the guy down.
0:02:16 I’m like, you’re the most talented guy I’ve seen in the last three months.
0:02:17 Who are you?
0:02:17 How do I back you?
0:02:18 How do I fund you?
0:02:22 He’s already, he’s already like, you know, made it basically like somebody signed him
0:02:22 or whatever.
0:02:24 He like has some, he got something.
0:02:24 I forgot what it was.
0:02:26 Like he got into school or he got signed.
0:02:27 He got something.
0:02:33 No, he was at Harvard and he got a message from, I think, A24 or one of these like big
0:02:36 time directors or production companies.
0:02:36 He got many of them.
0:02:38 And one guy sent him a message.
0:02:40 I don’t know anything about Hollywood, but it was a prominent guy.
0:02:42 And he says, how do I convince you to drop out of Harvard?
0:02:46 And so he signed with a production company.
0:02:47 That’s what I’m saying.
0:02:48 Somebody already found him.
0:02:48 Yeah.
0:02:48 Yeah.
0:02:49 100%.
0:02:52 Explain what, uh, what, what this movie is.
0:02:56 Well, this was like a year ago that I saw this.
0:02:57 I can’t tell you the plot of the movie.
0:02:59 It’s a 12 minute movie.
0:03:00 Like there’s actors.
0:03:04 They’re like, it’s a real movie, but it’s describing it like cavemen.
0:03:07 Like there’s people, but they not who they say they are.
0:03:13 Well, but it’s on YouTube acting and most you, well, most YouTube or a lot of YouTube is like
0:03:15 a day in the life or it’s a vlog.
0:03:15 Right.
0:03:17 And so it does not fit that.
0:03:20 It’s, it has really good, uh, uh, cinematography.
0:03:22 It has good scripting, whatever.
0:03:22 It’s a great movie.
0:03:23 It has a soundtrack.
0:03:24 It’s awesome.
0:03:25 And it went viral.
0:03:27 It got a 9 million views.
0:03:29 I think last year, the kid’s only 19.
0:03:32 He spent something like $30,000 to make it.
0:03:33 So not a lot of money.
0:03:35 And it was a huge success.
0:03:39 And then I just noticed, I’ve noticed that there’s this other thing going on.
0:03:40 So go to Instagram.
0:03:43 So just, it’s only a, a 30 second video.
0:03:44 So watch this guy’s Instagram.
0:03:44 Yeah.
0:03:46 Check this guy out.
0:03:50 That, that is a beautiful hat.
0:03:52 That is a nice hat.
0:03:55 That man is wearing that hat.
0:03:57 That hat is not wearing him.
0:04:00 Whoa.
0:04:05 Imagine if that hat was like wearing it.
0:04:05 Yeah.
0:04:07 What would that even look like?
0:04:13 That is a wild image.
0:04:14 Okay.
0:04:15 Watched it.
0:04:15 Love it.
0:04:16 It’s it.
0:04:22 These are basically like people who have the ability to make cinematic videos in short form.
0:04:27 It has like gone up 10 X, not even really because of the tech, the tech helps, but really
0:04:31 it’s just people seeing other people doing it and then being like, how do I do that too?
0:04:34 And I, I had this happen, uh, about a year ago.
0:04:37 I saw this girl post this Tik TOK of herself and her parents.
0:04:40 She was like in her parents’ bedroom and she’s like, Hey, I’m Maddie.
0:04:44 And instead of going to school, I’m going to spend the summer making films.
0:04:45 I want to be a filmmaker.
0:04:46 And she, but the editing was amazing.
0:04:48 The color grading was amazing.
0:04:50 I don’t even know what these terms are, but I was like, there’s something, whatever she’s
0:04:51 doing, the sound design.
0:04:55 Why is this so high, like highly produced for like a kid?
0:04:57 You know, you’re, you’re, you’re a high schooler or something.
0:04:59 And I got like really hooked.
0:05:02 And I made her an offer for $200,000 to come fly out and work for me.
0:05:03 And she turned me down.
0:05:04 She’s like 19 years old.
0:05:05 She was still living in her parents’ bedroom.
0:05:07 She’s like, no, I’m going to make my own movies.
0:05:08 I was like, Whoa.
0:05:08 Okay.
0:05:09 Respect.
0:05:10 All right.
0:05:14 So everyone talks about content and how you should do content marketing to get more customers.
0:05:16 The problem is that it’s really hard.
0:05:19 How do you make something that blows up, that goes viral, that actually gets you customers
0:05:21 versus what most people do.
0:05:23 They make something that’s completely ignored.
0:05:28 Well, when I ran my last company, The Hustle, I had to study this and I eventually made content
0:05:31 that reached 10, sometimes even hundreds of millions of readers.
0:05:36 And so we were able to dial in between what works and what doesn’t, and we made it fairly
0:05:36 repeatable.
0:05:42 And so with the help of HubSpot, I made a guide called the 20 ways to craft irresistible content
0:05:47 that looks at the books that I read to learn all of this, but then also the tactics, the
0:05:52 20 different tactics, the 20 different strategies that we use at The Hustle in order to help
0:05:52 things go viral.
0:05:55 So we actually got customers from the content that we made.
0:05:59 And so if you want to create content that people actually read, you can check it out below.
0:06:03 There’s a QR code that you can scan, or you can click the link in the description.
0:06:04 Now back to the episode.
0:06:07 I’m pretty obsessed with this trend, actually.
0:06:09 And I have no idea how to do it.
0:06:10 By the way, I’m such an old man.
0:06:14 Like, I remember when computers came out, remember when we used to have like a computer
0:06:15 room in our house?
0:06:16 Yeah, yeah.
0:06:20 And my grandfather came over, and he’s probably like 80-something years old, and he insisted
0:06:21 on learning to type.
0:06:24 And I was like, let me just do it for you, because he was going so slow.
0:06:27 But he practiced every day to learn how to type, because he wanted to learn how to use
0:06:27 a computer.
0:06:29 And now looking back, I really respect it.
0:06:32 At the time, I was pretty annoyed, because only one person could be on the computer at a
0:06:33 time back then.
0:06:36 So it was like, he was taking up all my computer time.
0:06:38 But now I respect the hell out of that.
0:06:39 What an unbelievable thing.
0:06:42 And I don’t know if you remember, on this podcast, we talked about this like, I don’t
0:06:47 know, a year ago, where I was like, hey, I’ve been watching how people are using short-form
0:06:47 video.
0:06:48 And it’s kind of amazing.
0:06:52 I was like, I feel like we’re two guys standing next to our horse carriages, and we’re smoking
0:06:53 a cigarette.
0:06:56 And we’ve been the, we’re the man when it comes to horse carriages around this town.
0:06:59 And like a Tesla just zoomed by.
0:06:59 Yeah.
0:07:02 And I looked at you, and you looked at me, and we’re like, what the hell was that?
0:07:04 That’s what TikTok is?
0:07:08 Like, that’s what this short-form video trend is, where people can make this type of content?
0:07:08 But it’s different.
0:07:11 So like, TikTok used to be, I don’t know.
0:07:11 Okay.
0:07:15 So first of all, we have to categorize or describe what we’re saying.
0:07:20 This trend that we’re saying, it’s like scripted, it’s acted out, it’s well-polished.
0:07:21 For years…
0:07:21 They call it cinematic.
0:07:22 That’s the genre.
0:07:23 Is that what they call it?
0:07:24 Yeah.
0:07:26 For years, that was not cool.
0:07:29 For years, it was like, you know, I’m just going to be a selfie.
0:07:30 I’m going to be raw.
0:07:30 I’m going to be…
0:07:34 And there was still like acting in that sometimes, and funny skits.
0:07:35 But it wasn’t like this.
0:07:38 I think the closest thing for me was Casey Neistat.
0:07:42 Growing up watching Casey Neistat, where it was raw, but it was very well-planned, and it
0:07:43 was meticulous.
0:07:46 But I’m seeing this trend that I absolutely love.
0:07:48 And this is this guy who we just showed.
0:07:49 Who’s this guy, actually?
0:07:50 I don’t even know his name.
0:07:51 Matt Molly.
0:07:53 He has only 200,000 followers.
0:07:57 But if you look at some of his videos, the one I sent you, it’ll have 200,000 likes.
0:08:00 Another one being the Wesley Wang.
0:08:01 Is this guy’s name Bat Molly?
0:08:03 Is it Bat Molly?
0:08:04 I don’t even know his name.
0:08:05 B-A-T-T.
0:08:06 And like, I don’t…
0:08:08 He dresses cool.
0:08:09 So sometimes I’m like, is he…
0:08:11 I guess he has advertisers who are clothing companies.
0:08:12 I’m not sure.
0:08:14 But whatever he’s doing, I love.
0:08:17 I just…
0:08:19 There’s just a vibe about it that I like.
0:08:22 And what I’ve…
0:08:23 How do you describe it?
0:08:23 I don’t know.
0:08:23 What’s he selling?
0:08:26 No, I share your sentiment, dude.
0:08:30 It’s like the first time I saw somebody like, you know, Crip Walk.
0:08:34 And I was like, I don’t know what your feet just did, but I sure did appreciate what that
0:08:34 was.
0:08:35 That was cool.
0:08:37 Yeah, it’s hard to explain.
0:08:39 So you guys are just going to have to follow him.
0:08:41 And if you’re listening on audio, go to our YouTube page.
0:08:41 We’ll link to this guy.
0:08:43 But the thing is, he’s not even special.
0:08:46 This is just one of like a million people now that do this.
0:08:48 They could just do this as like…
0:08:51 It’s like when you meet people who could do Rubik’s Cubes or something.
0:08:51 It’s like, oh, wow.
0:08:52 That’s like…
0:08:52 I don’t know.
0:08:53 That seems like…
0:08:54 That looks like a miracle to me.
0:08:55 Is this a very common thing?
0:08:56 Yeah, yeah.
0:08:58 This is like a growing genre.
0:08:59 A lot of people could do this.
0:09:00 I love it.
0:09:04 And so back to Camp Studios or the company’s Camp Studios, but the product they’re selling,
0:09:06 I think, is called Creator Camp.
0:09:12 But so basically what these guys are doing is the guy who created it is a YouTuber and he
0:09:13 makes these style of videos.
0:09:16 And so they set up an office in Austin.
0:09:17 And I don’t know where the money comes from.
0:09:18 Maybe it’s their own money.
0:09:21 The guy has like 800,000 followers on YouTube.
0:09:22 So maybe he’s making money.
0:09:26 But they basically are going to find people who are making these cinematic style videos.
0:09:28 And they’re going to help fund them.
0:09:33 And what they’re trying to do is make videos or movies, basically movies is a better way
0:09:36 to describe it, for $100,000 that can make millions of dollars.
0:09:40 And so we’ve always heard these stories of like one-off examples of this.
0:09:42 Like, do you remember that movie Paranormal Activity?
0:09:43 Oh, yeah.
0:09:44 Was that the one?
0:09:44 No, it was…
0:09:46 You’re talking about the one that was like in a handheld cam?
0:09:48 So that was Blair Witch Project.
0:09:49 So there’s a few of them.
0:09:49 Blair Witch.
0:09:51 So there was Blair Witch where it was…
0:09:55 You hear these stories of like a $20,000 or $30,000 or $50,000 budget and it makes $100
0:09:55 million.
0:09:58 And then Paranormal Activity was another one.
0:09:59 And there’s a bunch of examples.
0:10:05 But these guys are actually creating a business that makes those hits where it’s $100,000, a
0:10:07 $200,000 video or movie.
0:10:10 And then they try to actually get it in theaters.
0:10:13 And I think it’s pretty freaking cool.
0:10:14 I think this is actually a really cool business.
0:10:16 This is something that you had described a while ago.
0:10:17 It’s a little bit different.
0:10:19 You actually wanted to create like a school.
0:10:22 But yeah, this is like a pretty cool thing.
0:10:26 And when you go to their website and you see like the people who are students or part
0:10:32 of the accelerator or whatever they want to call it, it’s this totally new genre, this
0:10:34 new style of 21-year-old that I love.
0:10:38 Well, there’s the fashion of it, which is like, you’re right.
0:10:43 You know, we used to think the best content is the more raw, more authentic, more personable.
0:10:45 And that was what was working for a period of time.
0:10:50 But, you know, the pendulum always swings when you go, when everything becomes super raw
0:10:54 UGC, it creates a craving and demand for something that’s a little more produced, a little more
0:10:58 cool, a little more dramatic, a little, the dialogue is snappier because it’s like planned,
0:10:58 right?
0:11:02 So there is the fashion side of it, which is like, oh, this is interesting.
0:11:05 I kind of like this style of content now, style, right?
0:11:06 Fashion, fad, trend.
0:11:12 But then there’s what I’m seeing just underneath it, the infrastructure, which is, I believe that
0:11:15 video is the native tongue of the internet.
0:11:15 Yeah.
0:11:19 So like you go to a country and that’s what, what language do they speak?
0:11:21 They speak English, they speak Spanish, they speak Mandarin.
0:11:23 The internet speaks video.
0:11:28 If you open, you know, the Facebook feed 10 years ago, the Instagram feed 10 years ago,
0:11:30 it looked dramatically different than it does today.
0:11:32 Today, it’s essentially 90% video.
0:11:36 Even if there’s an image, it’s like an image that has like text and music on top.
0:11:38 That’s essentially a video.
0:11:42 So the internet speaks video, which means that for guys like you or I,
0:11:43 We’re screwed.
0:11:46 If you suck at making video, you don’t speak, you’re ESL, baby.
0:11:47 Yeah.
0:11:51 Get, you get, you go to the, you go to the afterschool, you know, like program, you got
0:11:52 to work on it.
0:11:53 We are your grandpa.
0:11:58 You know, you and I, when we were 18, we were these guys and your grandpa was your grandpa.
0:11:59 We are the grandpa now.
0:12:01 Yeah.
0:12:01 Which is crazy.
0:12:02 Cause we’re like in our mid thirties.
0:12:06 We’re not even like, you know, he was 80 at the time, but I feel this way.
0:12:10 I feel like I don’t speak the tongue of the native tongue of the internet.
0:12:14 I don’t speak the language of the internet because I can’t make great short videos.
0:12:15 Short video is the dialect.
0:12:21 Cutting your sales cycle in half sounds pretty impossible, but that’s exactly what Sandler
0:12:22 training did with HubSpot.
0:12:29 They use Breeze, HubSpot’s AI tools to tailor every customer interaction without losing
0:12:30 their personal touch.
0:12:32 And the results were incredible.
0:12:35 Click-through rates jumped 25%.
0:12:40 Qualified leads quadrupled and people spent three times longer on their landing pages.
0:12:44 Go to HubSpot.com to see how Breeze can help your business grow.
0:12:50 I have decided that I’m going to develop this skill to speak this language in the same way
0:12:53 that I, you know, decided to learn the piano or somebody might say, I really want to learn
0:12:54 Spanish this year.
0:12:56 They start doing 15 minutes a day on Duolingo.
0:13:00 I don’t say I’m going to become the best or I need to be a professional at this, but I
0:13:01 do need to be able to speak the language.
0:13:02 So that’s the first thing.
0:13:03 Hold on.
0:13:04 What’s that mean?
0:13:05 Like I’m making videos.
0:13:09 Um, I’d like literally like right after, what am I going to do after this?
0:13:14 I’m opening up CapCut and I’m editing a video of one of my, like, and it doesn’t need to
0:13:16 be about anything in particular.
0:13:17 It’s not like I have some agenda.
0:13:18 I’m not trying to sell anything.
0:13:20 I’m not trying to tell, I’m not trying to make a movie.
0:13:25 I just want to be able to say, okay, the same things I would want to share before through
0:13:27 a text update or an image update.
0:13:33 I should try to be able to share that same nugget in an interesting way of video, like interestingly
0:13:34 through video.
0:13:34 Right.
0:13:38 And like, okay, the easy way is me just setting up this camera and talking to it, but that’s
0:13:40 kind of the boomer that’s typing with two fingers.
0:13:41 That’s right.
0:13:43 It’s like, doesn’t, that’s not quite how you’re supposed to be doing it.
0:13:47 I’m going to try to do it the way that, you know, these cool people are all doing.
0:13:48 That’s the first thing.
0:13:52 Um, and if somebody wants to join my video team and help you do this, great.
0:13:52 Tell me.
0:13:55 Uh, the second thing is you said the thing about the college.
0:13:57 I’ve gotten more and more serious about this idea.
0:14:03 I actually think it’s going to be incredibly needed to train people to have the skillset to do
0:14:06 modern marketing, modern media and marketing.
0:14:13 So like modern media and marketing is some combination of, you know, video content, whether
0:14:19 it’s Tik TOK, it’s YouTube podcasting, um, you know, creating, you know, short form ads and
0:14:19 commercials.
0:14:24 It’s communicating updates and even corporate communications that are done through video.
0:14:30 Like all of that is going to be the modern media and marketing stack is something that
0:14:32 I don’t think the world is training young people for.
0:14:37 I think the old model of like go to film school was like one really like narrow thing, which
0:14:41 is like, maybe you want to go be in Hollywood, but the whole world is now Hollywood.
0:14:43 Like every company has to make video.
0:14:44 Every creator has to make video.
0:14:49 Every, uh, you know, everybody who wants to have an audience needs to be able to create
0:14:49 this type of content.
0:14:52 And to do that, you need a bunch, you don’t need to be the person on screen necessarily.
0:14:55 You need people who are good at holding the camera, who are good at editing, who are good
0:14:59 at animation, who are good at all sound design, all sorts of other stuff.
0:15:02 And so I’ve actually started exploring this.
0:15:08 I don’t know if I’m going to be able to pull this off, but my goal would be to find a physical
0:15:15 campus that I can buy, find an existing college that I can buy, rebrand, um, and basically hire
0:15:21 a sort of a Dean or a CEO who’s going to run this as an actual like for-profit university
0:15:21 or college.
0:15:25 That’s going to teach people the modern stack of media and marketing.
0:15:26 And I really want to do this.
0:15:30 So if people are excited or inspired by this, email me at Sean at seanperry.com, because
0:15:32 I don’t know how to do this yet.
0:15:33 I don’t have all the details.
0:15:34 I don’t know where the campus is.
0:15:35 I don’t know who’s going to run it.
0:15:37 I don’t know exactly how to do this, but I do know a couple of things.
0:15:42 I have the connections to do this with like some pretty big creators that I think bring
0:15:44 a lot of attention and legitimacy to this.
0:15:45 And I think this needs to exist.
0:15:50 And there’s no chance that the traditional incumbent universities are ever going to serve this need
0:15:50 properly.
0:15:53 Mr. Beast, uh, Jimmy, what did he say?
0:15:55 Didn’t, didn’t, wasn’t he riffing with you on this?
0:16:00 No, I haven’t talked to him about it, but like, you know, I will go to him with this once
0:16:01 we have it packaged up better, right?
0:16:07 Like once we identify the site and we identify the, the, the CEO to run it, um, you know,
0:16:11 that’s when I would go loop in a few people that would bring pretty serious capital and
0:16:12 pretty serious like influence to this.
0:16:13 That’s cool.
0:16:15 But don’t you think that needs to exist?
0:16:21 Like how are people going to like the world, the supply versus demand, right?
0:16:24 Like the demand for video, for great video content, entertaining, interesting, educational
0:16:25 video content.
0:16:30 The demand for that is like as big as the, as big as a number can get.
0:16:35 And then the supply of people who know how to create it is so much smaller than that demand.
0:16:37 It’s for, it’s like so imbalanced today.
0:16:38 Yeah.
0:16:44 And whenever I watch these videos, I, they feel like the, the, I’m like, you’re a baby genius.
0:16:48 Who’s like, how did this, how on earth did this person learn how to do this?
0:16:50 It’s like a, it really does feel like a different language.
0:16:54 Like I couldn’t even begin to, to, to do it.
0:16:58 And I follow 15 years, 15 years ago, if somebody was young, would you have told them, you would
0:17:01 probably would have told them, Hey, you should probably learn to code, right?
0:17:04 Like the internet’s going to be a big deal.
0:17:05 Computers are bigger, bigger deal.
0:17:10 If you’re going to learn a language, don’t learn Spanish, learn, you know, JavaScript, learn
0:17:11 C++, learn Python, right?
0:17:13 Those are the languages that you needed to learn.
0:17:19 I kind of feel like today that, that thing for non highly technical people, you know,
0:17:22 if you’re super technical, go learn engineering, go, go learn computer science.
0:17:22 Like that’s great.
0:17:26 But for a lot of people that are not super, super technical, I think this is it.
0:17:29 I think this is the thing you need to learn is how to create media and marketing that actually
0:17:30 works in the modern world.
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0:18:37 And I’ve noticed, so for example, I follow this guy on YouTube named The Iron Snail.
0:18:39 And he just does like, he tells you the history of like jeans.
0:18:42 So incredibly like niche topic.
0:18:46 Or he’ll tell you the history of, like, it’ll be a video on like why clothing is worse today
0:18:47 than it was before.
0:18:50 The nichiest topics where like only nerds like me would be into it.
0:18:52 Why is his name The Iron Snail?
0:18:53 I don’t know.
0:18:54 We don’t know.
0:18:55 I don’t know.
0:18:56 Okay.
0:18:58 But great names are like that.
0:18:58 They’re just weird.
0:19:00 You know, it’s kind of like Roaring Kitty or whatever.
0:19:01 They just are.
0:19:04 So he’s got 381,000 subscribers.
0:19:09 And like, just to give you an example of some of the videos, while you’re paying more for
0:19:15 worse clothes, and it has a picture of US clothes versus China clothes, what makes Japanese
0:19:17 selvage denim?
0:19:17 I don’t even know what that is.
0:19:18 So special.
0:19:19 Yeah.
0:19:20 Nerdy stuff.
0:19:21 Stuff like that.
0:19:25 And what I’ve noticed, I’ve started following him when he had 100,000 followers, and what
0:19:30 I noticed is that his rate of growth is significantly higher.
0:19:31 Oh, I forgot to add.
0:19:35 This guy does cinematic style videos on really nerdy topics.
0:19:37 You don’t even know what selvage denim is.
0:19:38 By the way, here’s the ratio that matters.
0:19:40 He’s got 381,000 subscribers.
0:19:47 His average video is getting like 200,000 to a million views.
0:19:51 So this is what you want to look for, the view to subscriber ratio.
0:19:57 And like, he’s basically like overperforming, which means his videos are really good.
0:20:00 And it’s just a matter of time before his sub count explodes.
0:20:00 And that’s my point.
0:20:03 So his videos, this guy reviews jeans.
0:20:05 This is a very nerdy niche topic.
0:20:14 But he approaches it with this cinematic, cinematic, cinematic, cinematic, I don’t give a shit.
0:20:19 These Cinnabons out here are fantastic.
0:20:24 But he approaches it in this way, where there’s like a normal YouTuber, which is like us in
0:20:25 front of a camera just talking.
0:20:30 And then there’s one where it adds all these features or all this music, all these cool cuts
0:20:33 that are very purposeful, very meticulous, very thoughtful.
0:20:36 And I’ve noticed two things.
0:20:43 One, if you read the comments, the top comment on most of his videos are basically,
0:20:46 I am not interested in jeans, but I can’t stop watching your videos.
0:20:49 So that’s like a common feeling that people have.
0:20:52 I don’t care about blank, but I just love how you did it.
0:20:53 Therefore, I’m all about it.
0:20:58 And the second thing that I’ve noticed is that whenever I see these types of videos, the ratio
0:21:02 of current subscribers they have as well to views is significantly in their favor.
0:21:09 And so my opinion is basically if you my opinion is basically this is a trend where these people
0:21:12 are going to significantly outperform and give them two years.
0:21:16 And the people who are going to be huge in two years are doing this style of video.
0:21:20 This isn’t like, you know, I’m not predicting we’re going to Mars next year.
0:21:24 Like this isn’t like that groundbreaking of a, of a, like a prediction or trend.
0:21:30 But, but if you are a company and you make products, whether it’s, uh, just, you just sell
0:21:33 anything on e-com or you sell what I sell and it doesn’t matter what you’re selling.
0:21:38 I’m just saying that if you do want to get in the video, this style of video is seems to
0:21:38 be what’s hitting.
0:21:40 Yeah.
0:21:41 Yeah.
0:21:41 A hundred percent.
0:21:43 And there’s other ways to take advantage of it.
0:21:44 Like this creator camp.
0:21:47 There’s this guy, another guy, Michael McElvie.
0:21:47 Have you seen this guy?
0:21:48 No.
0:21:49 What’s his, how do you spell his last name?
0:21:52 Uh, McElvie.
0:21:54 M-A-C-K-E-L-V-I-E.
0:21:55 All right.
0:21:57 So this guy’s story is pretty crazy.
0:21:58 So I saw this guy’s video.
0:22:01 He did a video about like the NFL draft or something like that.
0:22:06 Some like, again, your, your denim for me is like basketball or football.
0:22:11 And I watched this video on the NFL draft and I’m like, I don’t know what I just watched,
0:22:16 but again, top comment is like, uh, did I just stumble onto, you know, like YouTube premium?
0:22:17 Like, what is this?
0:22:19 Why is this so good?
0:22:20 Why is this so well-made?
0:22:23 I, I almost hesitate, hesitate to give this guy out because I’m like, this guy’s such a
0:22:25 gem, but the secret’s out.
0:22:26 This guy’s going to be phenomenal.
0:22:27 Same thing.
0:22:29 160,000 YouTube subscribers.
0:22:32 I found this guy when he had probably 30,000 YouTube subscribers now, you know, in a year,
0:22:34 whatever he’s up to 268.
0:22:39 Uh, but again, every video gets between, you know, 200,000 to a million views.
0:22:40 It’s a great ratio.
0:22:44 And he makes absurdly high quality sports content.
0:22:46 And I’m like, oh, I got to find this guy.
0:22:48 He’s like a filmmaker or something.
0:22:52 I don’t know who this guy is, but he’s clearly, you know, classically trained filmmaker type of
0:22:53 guy.
0:22:57 And I go look at his bio and it’s like a link to schedule.
0:23:01 a call with like a CPA, uh, like a financial advisor.
0:23:02 I was like, what?
0:23:05 This guy’s just literally like, I think he’s, I think he’s a financial advisor.
0:23:10 Um, cause you can’t find him on his, like, there’s no link to his website here.
0:23:12 There’s no like course he’s selling.
0:23:13 No, nothing like that.
0:23:17 I find him on LinkedIn and he works for a very boring finances company.
0:23:18 And so we talked to him.
0:23:19 We’re like, Michael, dude, your videos are incredible.
0:23:21 What’s up?
0:23:23 And he’s like, oh yeah.
0:23:27 If you go look, if you sort by oldest, look at his videos, it’s him talking.
0:23:31 about like the value of a college degree in today’s market, like not sports content at
0:23:31 all.
0:23:35 Actually, I think he’s deleted a bunch of them cause they’re gone now, but it was like tax
0:23:40 planning with a CPA or like, which type of trust should you incorporate?
0:23:42 And which state is the best one to incorporate your trust in?
0:23:44 It was like content like that.
0:23:45 So this guy’s story is pretty crazy.
0:23:47 He was creating content like that.
0:23:48 And he was the only guy on YouTube.
0:23:53 It wasn’t, it wasn’t cinematic, but it was like, there just wasn’t a lot of supply of that
0:23:55 content on YouTube, but YouTube is a search engine.
0:24:00 So people would search for like, um, new Delaware trust tax laws.
0:24:02 And he had the only video about it.
0:24:07 And so it’d get 400 views, but he would book like 200 calls off of 400 views because it was
0:24:09 like, if you needed that, he was the authority.
0:24:11 Cause he, he had the only video about it.
0:24:15 And so he builds this huge book of business and he ends up getting acquired by this like
0:24:16 bigger finance company.
0:24:19 And they’re like, dude, you’ve created this incredible business.
0:24:22 And he’s like, yeah, I just make YouTube comment and content.
0:24:24 And they’re like, Ooh, we’re so regulated.
0:24:25 I don’t know if we’re comfortable with that.
0:24:29 We’ll ask, you know, like our compliance department, if you could do that, just hold on for a while.
0:24:32 He has to sit on the shelf for like a year doing nothing.
0:24:35 And then they’re like, no, no, no, we don’t want you doing that content stuff too risky.
0:24:37 Um, just, you know, sit here.
0:24:38 And he’s like, Oh, this is boring.
0:24:39 Okay.
0:24:43 So I’ll go make content about my second favorite thing, you know, like sports instead of a nerdy
0:24:44 tax law.
0:24:46 And that’s how he started creating this content.
0:24:49 And he now creates the most premium sports content on YouTube.
0:24:52 And it’s not a full-time job still.
0:24:55 No, he still works at the, whatever.
0:24:57 He’s like a tax finance guy.
0:24:58 Dude, that’s insane.
0:24:59 This guy should quit immediately.
0:25:00 His stuff’s great.
0:25:03 I’m just like, I can’t listen to it, but I’m just watching it.
0:25:05 And I’m like, Oh, this is clearly a home run.
0:25:07 I think he did have a pretty sweet deal with the acquisition.
0:25:08 So I understand.
0:25:14 But I think, yeah, I would guess that it’s just a matter of time until he’s, you know, full-time
0:25:14 on this.
0:25:16 By the way, I have one more for you.
0:25:22 If people want to nerd out on this rabbit hole, Ryan Trahan, who’s a pop, very popular
0:25:24 YouTuber, 20 million subscribers, you know, okay.
0:25:26 He makes videos just like a normal YouTuber.
0:25:30 Like I ate a penny every day until I had to get my stomach pumped or whatever.
0:25:31 Like, you know, I did a crazy thing.
0:25:35 He did like a, I walked across the country or like, just like, it’s like stunts.
0:25:36 Stunts.
0:25:36 Yeah.
0:25:39 I tested every one star hotel in America.
0:25:40 Yeah.
0:25:40 Stuff like that.
0:25:42 By the way, all his videos, they’re pretty great.
0:25:45 He’s an, he’s an incredible creator.
0:25:49 He does this great thing where he has the stunt, but as soon as the video starts, it’s no
0:25:54 longer about the spectacle and he’s super like quirky, likable, doesn’t take himself too
0:25:54 seriously.
0:25:55 I love it.
0:25:55 He does.
0:25:56 He nails that vibe.
0:26:00 Whereas everybody else is like bigger, badder, bigger explosions.
0:26:03 You know, he, he actually like kind of is like super likable and relatable.
0:26:05 I think he’s going to be one of the biggest creators.
0:26:06 I think he is.
0:26:10 I mean, obviously, obviously he’s on his way, but like, you know, that 20 million, I think
0:26:13 I would buy stock at 20 million subscribers.
0:26:13 You know what I mean?
0:26:15 Like, I think he’s got significant headroom.
0:26:19 Hey, bold, bold prediction saying a guy with 21 million subscribers on YouTube is going
0:26:20 to be a big deal.
0:26:20 He’s going to be big.
0:26:24 So check this out.
0:26:27 He’s got this video called, we need to talk.
0:26:30 It’s a video that’s promoting his candy brand.
0:26:31 You know, he’s got like a candy brand.
0:26:31 I forgot.
0:26:32 It’s called Joyride.
0:26:33 Yeah.
0:26:34 Joyride.
0:26:42 And, um, I watched this and I go, I have no interest in candy in general, let alone his
0:26:48 candy, I watched every second of this video and about two minutes in, I just sort of had
0:26:48 to pause.
0:26:53 And I was like, Oh, every other candy company is screwed.
0:27:01 Like if this guy can create this, what is a normal company supposed to do when you’re
0:27:02 competing with this?
0:27:03 This is incredible.
0:27:06 Like the quality of the content.
0:27:09 I was like, I’m, I’ve signed me up to watch this commercial every week.
0:27:13 Like it was unbelievably done by, you know, just a kid.
0:27:14 Like he’s young.
0:27:16 He doesn’t have like a, it’s a seven minute.
0:27:17 We didn’t, it’s a seven minute video.
0:27:19 And the top comment, it’s pretty funny.
0:27:20 It fits exactly what we’re saying.
0:27:22 That was insanely cinematic.
0:27:24 So it’s exactly.
0:27:28 And then the next one, I just got tricked into watching a commercial and I’m not even mad.
0:27:28 Next one.
0:27:30 That was the best commercial I’ve ever watched.
0:27:31 Next one.
0:27:33 I just watched the seven commercial and it was better than half the movies I’ve ever
0:27:34 seen.
0:27:35 The storytelling was immaculate.
0:27:36 This is what I’m saying.
0:27:37 This was my feeling.
0:27:42 I was like, how, if I’m a candy company and I see this, this, I have like an existential
0:27:43 crisis.
0:27:49 Cause I’m like, I cannot believe the gap between what a kid who’s not even like farming this
0:27:52 out in a $20 million contract to some big ad agency.
0:27:55 Like this is just like him with his team making something.
0:27:57 It was unbelievable.
0:27:59 This is unbelievably, it broke my brain.
0:28:00 So go watch that thing.
0:28:02 So this company, so he founded Joyride.
0:28:03 Yeah.
0:28:05 And they’ve raised $33 million.
0:28:08 So this is kind of a go big play here.
0:28:09 Yeah.
0:28:10 Wow.
0:28:11 This is crazy.
0:28:12 This is cool.
0:28:15 I, uh, it’s got almost six and a half million views.
0:28:16 Yeah.
0:28:19 I think he used sticks to produce it.
0:28:20 Um, what’s that?
0:28:21 Well, like, yeah.
0:28:23 Sticks is like an, another YouTube channel.
0:28:26 That’s like, they make cool stuff.
0:28:26 You should check them out too.
0:28:29 But, um, yeah, unbelievable.
0:28:32 I, I didn’t make this mean to make it sound like he’s holding a camera doing like a vlog.
0:28:33 Like it’s not just him.
0:28:35 He said, obviously a lot of people were involved in this.
0:28:39 What I just meant is like, you’re not talking about like a multi-billion dollar conglomerate
0:28:45 hiring, you know, uh, the best ad agency and professional Hollywood actors and, you know,
0:28:46 a VFX studio, whatever.
0:28:52 Like this is like the creator economy bottoms up punching and like, wow, their punch is actually
0:28:53 kind of amazing.
0:28:58 This entire episode is basically, um, it’s, what did you say?
0:28:59 What did you say?
0:29:03 The, the squares and circles or the triangles said, uh, it was, um, different is better than
0:29:04 better.
0:29:05 Different is better than better.
0:29:07 That’s what this entire episode is.
0:29:11 Um, that’s basically every story was about that.
0:29:15 We should make the thumbnail like that guy’s, uh, nothing is at, what is it?
0:29:16 Nothing is everything.
0:29:17 What was that guy’s video?
0:29:18 I don’t know.
0:29:19 Nothing except everything or something.
0:29:21 I already, I honestly already forgot it.
0:29:27 The thumbnail is just like, whatever, some like, you know, cute girl turning back, like
0:29:31 as if you’re like in love with her and it’s like blurry and like, you know, like cinematic
0:29:33 thumbnail and like vague title.
0:29:35 We should do that for this episode.
0:29:36 Nothing except everything.
0:29:37 We should try to be cinematic.
0:29:38 The boys try to be cinematic.
0:29:41 Oh man.
0:29:43 Um, we tried to be cinematic.
0:29:44 Might delete later.
0:29:48 Dude, you need to be like, one of us needs to be like a hot chick, like reaching out with
0:29:51 our hand back to grab our boyfriend’s hand because that’s what this is.
0:29:51 Yeah.
0:29:54 Actually after this, can you, no, no, we should legitimately do this.
0:29:55 Can you take a picture?
0:29:57 If you had that pose, we’ll blur it like that.
0:29:58 And we’ll use that as the thumbnail.
0:29:59 That’s so funny.
0:30:00 All right, let’s try it.
0:30:00 All right.
0:30:01 That’s it.
0:30:01 That’s the pod.
0:30:03 I feel like I can rule the world.
0:30:06 I know I could be what I want to.
0:30:09 I put my all in it like my days off.
0:30:10 On the road, let’s travel.
0:30:11 Never looking back.
0:30:13 All right, my friends.
0:30:15 I have a new podcast for you guys to check out.
0:30:17 It’s called Content is Profit.
0:30:20 And it’s hosted by Luis and Fonzie Cameo.
0:30:25 After years of building content teams and frameworks for companies like Red Bull and Orange Theory
0:30:30 Fitness, Luis and Fonzie are on a mission to bridge the gap between content and revenue.
0:30:34 In each episode, you’re going to hear from top entrepreneurs and creators, and you’re going
0:30:37 to hear them share their secrets and strategies to turn their content into profit.
0:30:42 So you can check out Content is Profit wherever you get your podcasts.
Want Sam’s Guide to Create Irresistible Content? Get it here: https://clickhubspot.com/skv
Episode 730: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the trend of cinematic content creators on TikTok and YouTube.
—
Show Notes:
(0:00) Creator Camp
(7:41) Wesley Wang’s Viral Short Film
(17:00) The Iron Snail
(20:08) Michael MacKelvie
(24:52) Ryan Trahan’s Candy Commercial Masterpiece
(27:20) Different Is Better Than Better
—
Links:
• Creator Camp – http://creatorcamp.co/
• nothing, except everything. – https://www.youtube.com/watch?v=hif5eI5pBxo
• Batmalle – https://www.instagram.com/reel/DK1n403ok0k/
• The Iron Snail – https://www.youtube.com/@TheIronSnail
• Michael Mackelvie – https://www.youtube.com/@MichaelMacKelvie
• “We Need To Talk” – https://www.youtube.com/watch?v=ImQ1nY0y9HA
• Joyride – https://www.joyride.com
• STICKS – https://www.youtube.com/@STICKS
—
Check Out Shaan’s Stuff:
• Shaan’s weekly email – https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury – Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
—
Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth
• Sam’s List – http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
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