Can one person run an AI consultancy without hiring a team of developers?
Simon Bergeron runs Lemonbrand.io, a one-person business that’s part digital agency, part consultancy, with some micro SaaS on top.
He manages a team of about 500 AI agents doing ongoing work for clients.
Simon tried to pick a niche, but referrals kept pulling him into golf clubs, dentist offices, manufacturers, and accounting firms. The common thread was team size.
Solo operators rarely need outside help, and big companies get bogged down in politics. Teams of 5 to 200 people turned out to be the sweet spot.
His mantra is “measure first, then automate.”
Tune in to Episode 765 of the Side Hustle Show to learn:
- how to land your first AI automation client without a tech background
- why an “inbox audit” is the most valuable discovery tool for finding automation opportunities
- how to structure pricing so clients stay without feeling trapped
Full Show Notes: The $50k/mo One-Person Agency
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About The Side Hustle Show
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The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more.
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Hosted by Nick Loper of Side Hustle Nation.


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