0:00:04 This PE teacher started a $150,000 side hustle.
0:00:09 In this episode, you’ll learn the fun, unique business he chose, how he got his first customers,
0:00:14 and how he’s scaled it to a pretty serious income stream all on the side.
0:00:20 From foampartyallstars.com, Tim Karstensen, welcome to the Side Hustle Show.
0:00:20 Hey, Nick.
0:00:21 Thanks for having me.
0:00:23 I’ve been listening to your podcast for quite a while.
0:00:24 Love it.
0:00:27 And I thought, why not come on and tell our story here?
0:00:28 What a cool example.
0:00:29 I guess I just gave it away.
0:00:31 It’s a foam party business.
0:00:32 Let’s stick around.
0:00:37 We’re covering the startup costs, the marketing tactics, the pricing and delivery, all that
0:00:37 good stuff.
0:00:44 So you might be able to borrow Tim’s idea or a similar local service and spin it up in your
0:00:44 own town.
0:00:46 But I got to start off at the beginning.
0:00:48 Like, out of all the side hustles, why foam parties?
0:00:49 How’d you come up with this?
0:00:49 Yeah.
0:00:57 So I’ve been an elementary PE teacher for the past 18 years and always in my summers off,
0:00:59 I have either another job or another business.
0:01:05 I used to teach and coach in the summers, driver’s ed, stuff like that, which has its own stories.
0:01:06 Yeah, yeah, yeah, yeah.
0:01:07 I got the whole summer off.
0:01:08 I might as well take advantage.
0:01:09 Yeah, yeah.
0:01:15 So in 2022, in the summer, I was kind of looking for something else.
0:01:21 And at first I stumbled upon the bounce house business and I kind of did a deep dive on that.
0:01:23 But for me, it was a little too saturated.
0:01:29 I found out that the floor for insurance in the bounce house business is pretty high when
0:01:32 you’re just starting out and it’s hard to make money in the beginning.
0:01:33 Oh, okay.
0:01:34 Interesting.
0:01:38 Do you find like you’re going to need a lot of inventory, multiple bounce houses, like
0:01:41 to make the insurance pencil out for somebody like starting in that space?
0:01:46 Even if you had one or two bounce houses to start, your floor for insurance might be, let’s
0:01:51 say, $5,000, $6,000, which, you know, if you’re renting out a bounce house for a couple
0:01:54 hundred bucks, it’s going to take a while to get that back.
0:01:58 I found some people that were doing bounce houses down there in the Southern states, Arizona,
0:02:03 Florida, California, Texas, were also doing foam parties for kids.
0:02:09 And I think it was a party rental Facebook group that I stumbled upon that.
0:02:12 And I thought, oh, okay, that’s interesting.
0:02:14 Foam parties for kids.
0:02:18 I mean, I remember when I was in college, I went to a foam party, but I don’t think that’s
0:02:19 not really a kid’s thing.
0:02:24 So, you know, it picked my interest and I was like, okay, I’m good at working with
0:02:26 kids, 18 years teaching, you know, elementary PE.
0:02:31 And then I, you know, looked around here, around the Chicagoland area.
0:02:36 And I found out at that point, there was only one other place and they were about 50 miles
0:02:37 north of me.
0:02:40 So that was really the only competition I could find.
0:02:42 So I thought, okay, this looks doable.
0:02:43 Okay.
0:02:43 Okay.
0:02:44 And maybe we should pause.
0:02:46 Like, I kind of have a vision and I’ve been on your website.
0:02:50 Like, it’s just like kids running through walls of bubbles, like, you know, sometimes
0:02:51 up to the shoulders in bubbles.
0:02:53 And like, it just looks like a lot of fun.
0:02:54 Yeah.
0:02:56 Cast that visual of like what we’re talking about here.
0:02:56 Right.
0:03:01 We play kid-friendly music, even hire a voiceover artist to do like a countdown to the foam
0:03:05 party, you know, like a New Year’s Eve countdown, get them excited.
0:03:08 There’s rules of the foam all over the speakers.
0:03:13 And we have these giant, we call them foam cannons and they shoot foam around.
0:03:17 You can pretty much fill up like a 30 foot by 30 foot area.
0:03:21 And depending on the size and the age of the kid, you could keep it low if it’s a little
0:03:25 kid or you could bury them up high if it’s a teenage type kid.
0:03:27 It totally depends on the situation.
0:03:32 But the kids just like dancing around and frolicking around with their friends and enjoying
0:03:33 it, exploring it and things like that.
0:03:38 So it sounds like it was born from this research of looking at the inflatables business, the
0:03:42 bounce house rental side hustle and saying, oh, it’s interesting.
0:03:46 As I’m on the websites of some of these other service providers, here’s something else that
0:03:46 they offer.
0:03:49 Like maybe we could just spin up only that part.
0:03:52 There’s got to be lower liability or something like that.
0:03:54 And maybe that might make sense.
0:03:54 Yeah.
0:04:00 Since it was kind of a novel idea to me and I ran it by my wife who shut down my bounce
0:04:01 house business idea.
0:04:03 And she said, that’s interesting.
0:04:04 Tell me more about that.
0:04:05 OK, OK.
0:04:10 From that point, I was like, OK, well, I might have an OK from my wife, which is good.
0:04:11 We have three young kids.
0:04:16 So she’s an angel and stays at home with the kids a lot when I’m out doing phone parties.
0:04:21 So I kept looking into it and looking at the, you know, the competition that was there.
0:04:26 And then I found a Facebook group of phone party providers around the country and studied
0:04:29 every post that I could from from that Facebook group.
0:04:30 There’s a Facebook group for everything.
0:04:31 That’s crazy.
0:04:32 Yeah, there really is.
0:04:37 And they kind of lay it out in the Facebook group, how to start things and how much success
0:04:38 they’ve had for a lot of the people.
0:04:43 And that was kind of my my guideline for how to get things started and just kind of went
0:04:47 from there, you know, started up the business, thought of a name, phone party all stars.
0:04:54 And, you know, did all the starting business stuff, got the logo and the websites, did that
0:04:57 myself, which I don’t know if I had to do it again.
0:05:00 I might have had a professional to start out with that instead of spending so many hours
0:05:02 on something so basic.
0:05:05 But, but, you know, you learn, you learn.
0:05:06 That’s OK.
0:05:07 Everybody starts somewhere.
0:05:11 I think everybody has that struggle of like trying to make a website, make it look a certain
0:05:12 way.
0:05:15 And yeah, that’s that’s like an entrepreneurial rite of passage.
0:05:16 Exactly.
0:05:16 Yeah.
0:05:20 You know, you might save a little money, but you’re spending a lot of time sometimes.
0:05:21 That’s the trade off.
0:05:23 You got away in that situation.
0:05:26 So building the website, do you have any equipment at this point?
0:05:29 Like, or we kind of like, oh, I want to wait and see if we get any bookings.
0:05:30 Like what’s going on here?
0:05:31 Yeah.
0:05:40 So I bought my first phone party set up right around when I had the website go live after
0:05:43 I, you know, get all the business stuff, you know, registered with the state and everything
0:05:44 like that.
0:05:53 And then in, in January, I sent out some postcards to kind of get the ball rolling and as a way
0:05:56 to have people know that we exist.
0:06:03 And we ended up getting quite a few responses and bookings from that, which was awesome.
0:06:06 And since it’s wintertime, people are like, could you come by in May?
0:06:07 Like they’re planning ahead.
0:06:11 And so you don’t necessarily need to have the stuff like ready for that weekend.
0:06:12 Right.
0:06:15 So these aren’t like the, the private birthday party type of things.
0:06:23 These would be interests from daycares, summer camps, park district, churches, schools, things
0:06:27 like that, who book farther in advance than a typical birthday party would.
0:06:27 Okay.
0:06:32 So you build up your own mailing list of the daycares, summer camp, and then you put out kind of a
0:06:34 really targeted mailing just to them, just to those offices.
0:06:35 Right.
0:06:35 Yeah.
0:06:43 So I’d found pretty much any daycare, summer camp, park district, library, elementary school
0:06:51 within about 35 or 40 miles, I made a list and I sent the same postcard to all of them.
0:06:56 Now I kind of break it up with individual marketing for the different types.
0:07:02 So I might, I would send a different postcard to schools than I would to churches or libraries
0:07:03 and things like that.
0:07:08 But back then it was just the one postcard, Vistaprint, send it all.
0:07:13 Hope we get some responses and definitely worked to get the first few responses.
0:07:13 Yeah.
0:07:15 How many, how many did you send out?
0:07:19 I want to say maybe 700 total.
0:07:19 Okay.
0:07:20 Okay.
0:07:24 So, you know, you’re putting a little bit of money into it at that point.
0:07:24 Yeah.
0:07:29 Casting a wide enough net to kind of know if you are shooting completely blank after 700
0:07:31 and maybe, maybe the messaging needs, needs some tweaking.
0:07:33 Might be time to turn it around, right?
0:07:33 Yeah.
0:07:38 So, and at that point I thought, well, if I needed to, if, if it wasn’t going to work,
0:07:42 I could sell the equipment back and I wouldn’t really be all that much of a loss.
0:07:42 Yeah.
0:07:43 Relatively low risk.
0:07:45 What did the equipment cost?
0:07:51 The foam cannon itself, I use a professional grade model that cost at the time about $2,500
0:07:52 for the cannon.
0:07:58 And then I would say for other things that are in the foam party setup, we have these barriers
0:08:05 like PVC and some vinyl with our, our marketing on their barriers to keep the foam from coming
0:08:08 back at the person shooting the foam.
0:08:09 And okay.
0:08:11 I’m picturing like a medieval, like a shield.
0:08:11 Yeah.
0:08:13 In case the wind shifts.
0:08:18 So it’s, it’s kind of like a little wall about four feet high, maybe with our marketing on
0:08:19 the front that they see.
0:08:23 And then it keeps the foam from blowing back at us and getting on our equipment.
0:08:28 And then just little things like, well, we have a five by five tent with our branding on
0:08:30 it that just kind of makes it look professional.
0:08:37 And then a lot of little things like tools that you might need and hoses and electrical cords
0:08:39 and speakers.
0:08:40 Yes.
0:08:46 So you just need a water source and, you know, BYO bubbles basically.
0:08:49 And then in this, this professional cannon at a bare minimum.
0:08:50 Right.
0:08:50 Yeah.
0:08:55 So we, we do need a water source, uh, just a regular hose hookup works.
0:09:00 And then, uh, an electrical outlet, a regular outlet works, uh, if it’s just for one foam
0:09:05 cannon, if it’s multiple foam cannons, or if you’re not close enough to an outlet, then we bring
0:09:10 a generator in that situation for most of like the smaller events, daycares, summer camps
0:09:11 and stuff like that.
0:09:13 It’s just one, one foam cannon.
0:09:20 And so, yeah, I started off with one, got a few bookings before I even did any foam parties,
0:09:26 even though I had some booked, uh, I bought a second setup and it just kind of kept on rolling.
0:09:27 What did the postcard say?
0:09:28 Was there pricing on there?
0:09:33 Was it just like, you know, booking now for, you know, summer 2023 or whenever it was.
0:09:36 It said like, we bring a foam party to you.
0:09:42 And then it said like, foam parties are great for, and then I tried to hit summer camps, daycares,
0:09:48 school events, church events, library, summer reading, kickoffs, block parties, birthday parties.
0:09:55 And then it says like foam party packages include, you know, foam cannon, a foam party leader.
0:09:57 Which is you showing up and leading the thing.
0:09:58 Right.
0:09:59 Which at that point is just me.
0:10:01 I’m the only guy that’s, uh, that’s available.
0:10:02 Okay.
0:10:04 And then, you know, book now at our website.
0:10:10 Uh, we did have pricing on our website for, for basic, like, you know, one hour, one cannon,
0:10:15 or, uh, we also do something called glow foam, which is, looks like the foam is glowing in
0:10:16 the dark for night events.
0:10:19 So we had pricing for that on the website, not on the postcard.
0:10:20 Okay.
0:10:21 What’s it cost to get you to come out?
0:10:24 For a one hour, like a birthday party, it’s 375.
0:10:29 And then most people just, okay, we’ll book you for an hour and then you kind of clean up,
0:10:32 tear down and hopefully you’ve got another one booked for the afternoon.
0:10:32 Right.
0:10:33 Yeah.
0:10:37 So for birthday parties, which is a lot of what we do on the weekends, birthday parties and
0:10:42 block parties, uh, we usually just an hour, which we found is a good amount of time for,
0:10:43 for the kids.
0:10:47 Uh, if you’re doing two hours with the same group of kids, you know, they kind of lose
0:10:48 interest.
0:10:49 That’s, that’s fair.
0:10:50 It’s opposite of an upsell.
0:10:54 A lot of times it’ll be, you know, we want to do two hours for this birthday and it’ll
0:10:58 be me saying, well, we found that one hour is a good amount of time.
0:11:05 And, but, and also if you, uh, do a foam party on a grass surface for two hours, uh, your,
0:11:09 your chance of mud is, is a lot higher than one hour.
0:11:14 You don’t generally see any kind of mud, but I try to warn people this ahead of time.
0:11:14 Okay.
0:11:15 Yeah.
0:11:17 There’s other, other logistics involved.
0:11:17 Okay.
0:11:18 Right.
0:11:23 And it does feel weird to try to, you know, almost, uh, you know, reverse upsell, uh, you
0:11:25 know, you sure you want to do two hours?
0:11:30 I try to do that just to make it the best experience for, for the kids and the parents.
0:11:31 Yeah, that’s fair.
0:11:35 And then, and then it just dissolves, like it just evaporates away and, or you hose it
0:11:36 down.
0:11:41 The foam generally dissipates within, uh, 20 minutes to a half hour, um, depending on if
0:11:47 it’s on grass or, or, you know, asphalt concrete, what, um, that will change it a little bit.
0:11:52 And if it’s windy out and things like that, we can hose down the grass, but really it doesn’t
0:11:53 really make much of a difference.
0:11:56 You wouldn’t even know it was there after, you know, an hour or two.
0:11:58 So, I mean, it’s just wet because it’s mostly water.
0:12:05 Uh, we use about a hundred and 125 gallons of water for a one hour party for one cannon.
0:12:09 So, you know, that in a concentrated area, you can definitely tell that it’s wet.
0:12:10 All right.
0:12:13 So, so you send out all these postcards, 700 postcards.
0:12:17 You start to get some inbound inquiries through the website.
0:12:19 People start calling you, Hey, we want to book this thing.
0:12:21 What kind of questions are they asking you?
0:12:25 Cause you’re like, you know, you’re presenting all the confidence of like, yeah, we’ll bring
0:12:26 the party to you.
0:12:29 But like never having done it before, like what kind of questions come up that now you know
0:12:33 the answer to, but at the time you’re kind of like, uh, yeah, we could totally do that.
0:12:39 Tim’s answer to those initial inbound inquiries plus his first paying gig coming up right
0:12:39 after this.
0:12:46 Yeah, it was definitely a kind of a fake it till you make it type situation where, you
0:12:51 know, you try to be prepared, you know, by researching what other people have done around the country,
0:12:53 but you’ve never really done it before.
0:12:57 So you’re kind of going on the fly and, you know, just being honest.
0:13:01 And if they ask you a question and you don’t know the answer, just let them know that you
0:13:03 will get back to them as soon as you can.
0:13:08 But with the daycares that we initially got, uh, most of the time it would be like, all right,
0:13:09 we have 125 kids.
0:13:11 Like how long do we need a phone party for?
0:13:13 How much is it going to cost?
0:13:14 Is it going to ruin the grass?
0:13:16 Which is normal question that we get.
0:13:17 And then do they get wet?
0:13:18 Do they need a towel?
0:13:20 Do they need a change of clothes?
0:13:22 Does it sting their eyes?
0:13:24 This is a question that we get a lot.
0:13:25 The answer is no.
0:13:26 Got it.
0:13:26 Got it.
0:13:27 All right.
0:13:29 Let’s fast forward to, to party number one.
0:13:33 Then you go and you set this thing up for the daycare or wherever it is.
0:13:36 And it goes off without a hitch.
0:13:38 It goes, there’s, you know, kids crying and screaming.
0:13:41 Like, you know, anything could happen at this point.
0:13:41 What happens?
0:13:42 Yeah.
0:13:44 It’s definitely a learning process.
0:13:49 I mean, I, I, I set it up at my house and, you know, did a party from the kids and the
0:13:49 neighbors.
0:13:50 So that’s right.
0:13:51 I have a trial run.
0:13:51 Yeah.
0:13:52 Right.
0:13:53 Which, which was smart.
0:13:56 Cause that would have been not good if, if I didn’t.
0:14:01 However, my first party that I had booked was actually kind of higher on the difficulty
0:14:02 scale.
0:14:08 It was a school event and it was a two foam cannon glow foam party.
0:14:13 So that is actually much trickier.
0:14:19 So glow foam, there’s a special additive that you put into the foam that makes it glow.
0:14:21 Looks like it’s, you know, glowing UV glow.
0:14:27 Uh, once, uh, once, once it gets dark out, but you also have UV lights that are, that are
0:14:32 hanging from, uh, your tents, uh, which, you know, there’s a lot of, a lot more cords to
0:14:33 deal with.
0:14:45 It’s just, it’s trickier, especially for a, you know, the water containers fast enough with
0:14:48 one water source and two, two cannons.
0:14:53 And, you know, with a huge crowd, I mean, there was a couple of hundred kids there, which looking
0:14:57 back, I would have wanted more than two foam cannons if, if I knew there was that many kids,
0:14:59 but I was just happy to be there at that point.
0:15:06 I showed up and the setup took way longer than it should have spent probably an hour and 15
0:15:10 minutes setting up, which now would be half that for a two foam cannon.
0:15:12 But yeah, it went well.
0:15:14 You get better as you go along, you get more reps in.
0:15:14 Yeah.
0:15:15 Oh, absolutely.
0:15:16 And it went well.
0:15:18 Uh, the kids loved it.
0:15:19 It was definitely a learning experience.
0:15:25 And, you know, each one that you do, you kind of pick up something or might, you might do
0:15:25 something wrong.
0:15:30 I think that one as well, their water source at the school, there was like a pebble somehow
0:15:32 stuck in the water source.
0:15:38 So then I had to run 250 feet of hoses to the next closest water source.
0:15:43 And yeah, so one of those things, you know, they, they didn’t check it beforehand, but which
0:15:47 now I tell people to do, but back then didn’t have the experience.
0:15:48 So, okay.
0:15:48 Yeah.
0:15:54 So learning, learning curve, learning process and a non-zero amount of equipment involved
0:15:58 between the cannons and the speakers and the tents and the hoses and everything else.
0:15:59 It’s helpful to know.
0:15:59 Yeah.
0:16:00 Basically packed.
0:16:06 We, we have a minivan, we fold all the seats down and I could fit two foam setups in the
0:16:08 minivan, but I mean, it’s jam packed.
0:16:14 It’s like, like you probably way too much stuff in there, but yeah, you’re not seeing out the,
0:16:15 at the rear view anymore.
0:16:15 Yeah.
0:16:16 No, definitely not.
0:16:18 Okay.
0:16:22 So you get these initial bookings from the postcards and hopefully some positive feedback
0:16:25 from those and, and maybe some word them out.
0:16:29 But like what happens after that in terms of driving additional traffic?
0:16:34 Cause it is, you know, maybe you can, well, we’re going to book you every year and there’s
0:16:38 some level of recurring revenue here, but it’s, it’s a lot of times it’s got to be kind of
0:16:42 a one and done thing for, uh, you know, onto the next, uh, onto the next gig.
0:16:43 Yeah.
0:16:48 So on a daily occurrence, it’s a one and done thing and onto the next gig, but we definitely
0:16:51 have a lot of recurring, um, customers.
0:16:57 Uh, we found that once we started doing some of the daycare locations, some of the larger
0:17:03 chain daycare locations, once you do one or two and get your foot in the door and you show
0:17:05 that you do a great job, the kids love it.
0:17:11 You’re easy to work with then, you know, it might not happen the same year, but the, the
0:17:16 following year, you know, if we had three of a chain daycare, then the next year we had
0:17:23 12 and, um, it just kind of snowballed in that way, especially with a lot of the larger daycares,
0:17:24 you know, we did a good job for them.
0:17:30 And, um, you know, the following year they would all rebook and then they would tell some of their
0:17:34 neighboring daycares of the same chain and they kind of snowballed in that way.
0:17:34 Okay.
0:17:35 Okay.
0:17:40 Now the other half of the business, I would say is birthday parties and block parties for
0:17:44 that we marketed with Facebook ads.
0:17:53 And, uh, also we, I posted a lot in every neighboring Facebook group that I could find, um, with, you
0:17:58 know, good pictures and an explanation of what a phone party is.
0:18:00 And there was a very positive response with that.
0:18:05 I even use my wife’s, maybe I shouldn’t say this on the air, but I use my wife’s Facebook
0:18:11 account to go into the mom’s pages and I would post from her account since, you know, they don’t
0:18:18 really always allow males to post, but since it was under my wife’s account, I was able to post.
0:18:23 So it would be like city name moms would be like an example of a group that would exist.
0:18:24 Exactly.
0:18:28 And there’s a lot of them for birthday parties, especially 98% of the time.
0:18:35 It’s the mom that is booking the party and the dad, when you get there is asking, are you going
0:18:36 to kill his grass?
0:18:38 But the mom books the party.
0:18:39 So that’s like the target market.
0:18:41 When I run ads, I run the ads to moms.
0:18:43 I really don’t run it to dads.
0:18:46 Yeah, it’s interesting.
0:18:51 We’re seeing all sorts of creative, you know, birthday party, like especially elementary school
0:18:51 age.
0:18:54 You can go to the bounce house place is a really popular one.
0:18:55 You go to the arcade.
0:18:59 We’ve had a couple where our kids have been invited to go.
0:19:01 It’s like a video game truck.
0:19:06 Like a guy shows up in his F-250 and behind it is like this pretty good size, like horse trailer,
0:19:11 but he’s got like a couch in there and like this wall of TVs and he’s got like every console
0:19:14 imaginable as like, it was a pretty cool setup.
0:19:19 And I don’t know how much it costs, but again, it’s like, you know, upfront cost for him in
0:19:24 the setup and then just, you know, do two, three parties a day and it’s slowly, you know, recoup
0:19:24 that.
0:19:28 And after a while, you know, so you maybe got to buy new games every now and again, after
0:19:29 a certain point, it’s all gravy.
0:19:29 Yeah.
0:19:30 I’ve heard of those too.
0:19:31 Those actually look cool.
0:19:35 I would love to check one of those out, but not my business, but it would be cool.
0:19:37 I think, uh, you know, my kids would love it.
0:19:41 The other one that somebody sent me this, it was like a Nerf party rental and it looked like
0:19:44 they were, you know, maybe they would do kids parties, but it was more like corporate team
0:19:49 building where we’re going to set up this like pretty intense, like, you know, with, uh, you
0:19:52 know, inflatable pylons and like almost like a paintball arena, but like, well, could it
0:19:53 come to you?
0:19:54 We’re going to have a Nerf war.
0:19:55 Yeah.
0:19:56 Those look fun too.
0:20:01 I saw this, a similar thing with almost like a Nerf war, but it was with water, water guns.
0:20:05 And somehow on the vest, it registered when you got shot with the water and a similar
0:20:06 type thing.
0:20:08 Oh, like a full on like laser tag type of setup.
0:20:09 Yeah.
0:20:10 I thought that was cool.
0:20:13 So yeah, people, uh, you know, people spend money on this stuff.
0:20:15 It’s an interesting place to play.
0:20:16 And, and I, I think you’re right.
0:20:17 Like, okay.
0:20:22 Especially if there’s a franchise or a chain daycare, well, I got my toe in the door with
0:20:22 this one.
0:20:27 And now you can see how that would snowball and you can see how it would turn into recurring
0:20:27 revenue.
0:20:31 We’ll come back for our field day next year and, and we’ll, you know,
0:20:32 reserve that almost in advance.
0:20:33 Well, let’s pencil you in.
0:20:33 Let’s get on the calendar.
0:20:34 Yeah.
0:20:38 It was, it was hard initially with some of the chain daycares to get in because a lot
0:20:41 of times there, you have to go through their corporate office.
0:20:45 You have to file certain paperwork and like nobody who seems to want to give the, you the
0:20:47 paperwork, they say, Oh, you’re not a registered vendor.
0:20:48 It’s like, Oh, I’ll be a registered vendor.
0:20:50 Just send me the paperwork.
0:20:50 Yeah.
0:20:50 Yeah.
0:20:51 Show me how to register.
0:20:52 Exactly.
0:20:56 So, but once you break through that and you get registered, then it’s like, okay, you know,
0:21:01 people see you do a good job and then it kind of has snowballed for us at least.
0:21:05 And we see the birthday party thing snowball word of mouth wise too, where it’s like the
0:21:06 kid goes to the phone party.
0:21:09 The kid goes to the video game truck rental party.
0:21:10 Well, I want that for my birthday.
0:21:10 Right.
0:21:14 And so this kind of like starts to, uh, starts to spread and then the moms text the other
0:21:17 moms to be like, well, who was the, you know, Timmy really wants the phone party.
0:21:19 You know, who, who did you use?
0:21:19 Yeah.
0:21:27 And in the end, I think really our best marketing is seeing our, our phone parties because, you
0:21:32 know, a lot of times you might see pictures and you might think, well, that’s kind of weird.
0:21:33 I don’t know that maybe that would be fun.
0:21:34 Maybe it wouldn’t.
0:21:39 But then if you see it and it’s kind of like, okay, that’s the kids are really enjoying this.
0:21:39 That’s pretty cool.
0:21:45 And then we have built into, uh, again, we hired a voiceover artist that does like a
0:21:46 promo for us.
0:21:50 Like, Hey, if you want to have your own phone party at a daycare or a school or a birthday
0:21:55 party, you come get a postcard or come get a business card from your phone party leader.
0:21:57 And, you know, and then the next song goes.
0:21:59 So that’s another way that we market.
0:22:04 This is just, it’s like built over the, over the loudspeakers, like into your party playlist.
0:22:05 Exactly.
0:22:08 Like a, you know, a 25 second commercial for our own business.
0:22:10 Uh, during the phone party.
0:22:15 Uh, and that usually drives, you know, several parents over to say, Hey, this is really cool.
0:22:17 Like how much do you charge or can you come to here?
0:22:20 Or so it’s, it’s, it’s been effective for sure.
0:22:23 Now, would you go, would you go all the way into Chicago?
0:22:26 It looks like you’re kind of out in the burbs a little bit, but if I, if I search phone
0:22:28 party Chicago, you’re there on the first page.
0:22:29 Yeah.
0:22:35 So we, we don’t go out to Chicago too much sometimes, but basically if, if we’re not booked around
0:22:37 us, then yes.
0:22:39 Uh, we do some like block parties out there.
0:22:40 Block parties are big.
0:22:41 To be honest with you.
0:22:46 I, I, I really need to change up my, our Google business profile and add Chicago in, but I’m,
0:22:47 I’m worried.
0:22:50 Cause I know sometimes if you change certain things, you can get suspended and I don’t want
0:22:51 that to happen.
0:22:52 Yeah.
0:22:55 Like expand the service area on the little map back.
0:22:55 Right.
0:22:57 So I’ve kind of been on the fence.
0:23:00 And if you don’t have to drive that far, like then that’s, that could be an advantage too.
0:23:04 If it’s a big enough party, like there’s a kid’s museum that we’re doing that’s like an hour
0:23:07 and a half away, but I mean, they’re doing four hours of multi-canon.
0:23:09 So it’s like, yeah, we’ll come to you for sure.
0:23:13 If it was a kid’s birthday up there, it would probably be, no, I can refer you to somebody else
0:23:15 that does phone parties in your area.
0:23:15 Got it.
0:23:20 Are you going to franchise the thing and go, go nationwide and be like, oh, I’ve got a, sure.
0:23:20 Yeah.
0:23:21 We’ve got a guy in that area.
0:23:25 There are a couple of places around the country that are starting to franchise their phone
0:23:26 party business.
0:23:28 I’m not planning to do that myself.
0:23:33 Still have the teaching job, but yeah, there are some that are starting to do that.
0:23:33 Fair enough.
0:23:35 That’s going to be the next private equity roll up.
0:23:37 So we’re going to acquire all these different companies.
0:23:38 HVAC and then phone parties.
0:23:39 Right.
0:23:40 That’ll be the next trendy thing.
0:23:41 I promise.
0:23:41 Yeah.
0:23:41 All right.
0:23:47 So Facebook ads, Facebook groups targeting the local neighborhood groups, the mom groups.
0:23:49 It is just kind of like an introductory post.
0:23:50 If you’re not already a member there.
0:23:54 Hey, we’re, I’m Tim, you know, I’m from this nearby town.
0:23:55 This is what we do.
0:23:57 You know, look at all these happy, smiling kids.
0:23:59 Is there any offer or call to action?
0:24:01 It’s more just kind of like, Hey, you know, if we’re here when you need us.
0:24:02 Yeah.
0:24:07 I don’t really do like an offer as in like a discount offer, but I usually just say, you
0:24:12 know, for party packages and info, go to our website and then kind of leads them there.
0:24:15 And then we have more information on our website.
0:24:17 And then if they have questions, they’ll usually email or call.
0:24:18 Yeah.
0:24:18 Got it.
0:24:23 Is there a like calendar availability, like for somebody to just click and book or it’s
0:24:25 like they go through like a request.
0:24:28 The pricing is on there, but like they got to fill out a form and there’s a little bit
0:24:31 of confirmation that needs to happen for the date availability.
0:24:35 We don’t have like an instant availability option.
0:24:41 We have a form to fill out with, you know, where the phone party is at, how many people
0:24:45 are going to be in attendance and, and things like that.
0:24:49 And then they send that to us, get it to my phone and email immediately.
0:24:54 I say on there that I’ll get back to you with, with availability within 24 hours.
0:24:56 It’s usually way quicker than that.
0:24:59 I, you know, try to set the bar low and beat that expectation.
0:25:01 And then they’re like, Oh, that was quick, you know?
0:25:05 But if we had a full calendar of when we’re available, especially in the beginning of
0:25:07 the season of like, wow, these people are always available.
0:25:09 They must not be too much in demand.
0:25:15 So, you know, which seems crazy, but it’s kind of a, something that people think about it.
0:25:15 Yeah, that’s fair.
0:25:16 I didn’t think about that.
0:25:21 And then sometimes it’s a little bit complicated with the schedule because now that we have nine
0:25:25 phone party setups, we could technically be doing nine phone parties at a time, but most
0:25:30 of the time we’ll have, you know, employee that’s not available that day, or you got to drive
0:25:33 from this party in the Southern suburbs to the Northern suburbs.
0:25:34 And you got to take all that into account.
0:25:37 So it’s hard to just make it a one size fits all calendar.
0:25:39 So I kind of do that manually.
0:25:41 Nine phone party setups.
0:25:44 More with Tim in just a moment, including how he’s grown his team.
0:25:46 So he doesn’t have to run every party by himself.
0:25:51 In the smart way, he was able to fund some of that new equipment coming up right after this.
0:25:54 Nine phone party setups.
0:25:56 So clearly there was demand for this.
0:26:00 And I imagine you started to get the inquiries where you need to be two places at once.
0:26:02 I’m turning down money here.
0:26:03 So there we go.
0:26:04 Buy setup number two, number three.
0:26:09 And you got to replicate yourself too, to go have somebody else deliver the experience.
0:26:10 Yeah.
0:26:15 And to be honest with you, I think replicating myself and learning to delegate as has been
0:26:18 one of the lessons that I wish I had learned initially.
0:26:22 Although at some point when you’re starting out, you don’t have the luxury of that.
0:26:26 You don’t necessarily have the money to pay people to do the actual phone party, the actual
0:26:27 job.
0:26:30 And you just need to be the jack of all trades.
0:26:37 Now I’m trying to still trying to work in progress, more so eliminate myself from the,
0:26:40 you know, regular birthday parties where we might have four or five at a time.
0:26:47 And I usually will only go to the larger multi-canon events unless I’m needed in an emergency or
0:26:47 something like that.
0:26:53 But, you know, I also have to man the phones and emails and, you know, invoices.
0:26:58 And if it rains on a Saturday and we have 10 parties, I’m going to be on the phone all day
0:27:02 because, you know, well, now it looks like 60% chance.
0:27:02 I don’t know.
0:27:03 Let’s keep you posted.
0:27:04 Okay.
0:27:07 Now in my area, it looks like 30% chance.
0:27:12 And, but, uh, you know, so it’s, it’s, uh, it luckily it doesn’t rain that often, but it
0:27:13 throws a wrench.
0:27:14 I didn’t even think about that.
0:27:17 It was just like, you just have to postpone or what do you, what do you do?
0:27:20 So you, you can do a phone party in the rain.
0:27:21 Don’t do it.
0:27:23 Obviously if it’s lightning anywhere in the area.
0:27:28 So we have a lightning apps where it alerts us if there’s lightning anywhere in the area.
0:27:32 It’s not fun for the person doing the phone party if it’s raining, but for the kids
0:27:35 they’re wet anyway, so they don’t, yeah, they don’t care generally seem to care.
0:27:41 Um, I would say a lot more people end up just doing the phone party in the rain as opposed
0:27:46 to rescheduling or canceling, especially with birthday parties, because they might not be
0:27:50 able to reschedule with, you know, invitations going out a month or two in advance.
0:27:52 So a lot of them will just say, let’s just do it.
0:27:57 And we go ahead with it as long as there’s no lightning or anything like that.
0:27:58 Yeah, that’s true.
0:27:58 Yeah.
0:28:01 It’s, it’s, you’re, you’re, you’re committed.
0:28:03 You’re up to like, you know, hope for good weather that day.
0:28:03 Yeah.
0:28:09 How long was it before you needed to expand to the second set, the third set and, and hire
0:28:10 additional team members?
0:28:15 I think I might’ve even gotten the third set up before we even did any parties because
0:28:21 it’s a very seasonal business around us, especially because we’re in, in the Midwest Chicago suburbs.
0:28:27 So it really doesn’t get warm enough to, to do a phone party until at least late April, even
0:28:29 then it’s kind of spotty depending on the day.
0:28:34 So, you know, when you start marketing in January, you kind of get a feel for, you know, how many
0:28:42 bookings you have and, and I realized that I need to just reinvest these, uh, deposits into
0:28:44 some more phone party equipment.
0:28:44 Oh, okay.
0:28:49 This is going back to some of the initial postcard mailings where they would, they would book it,
0:28:50 they would put down a deposit.
0:28:54 So you’re, you’re collecting some cashflow right away and then, okay, we’ll take the balance
0:28:57 upon delivery or, you know, a day of.
0:29:01 And so you could, you could pay that forward into like, oh, there’s clearly some demand here.
0:29:03 We’re getting multiple inquiries for the same day.
0:29:09 And I didn’t want to be stuck where, you know, turning away too many parties, which I mean,
0:29:16 as much as I try not to, it still happens for various reasons, but I tried to expand as quickly
0:29:20 as possible and to be able to keep up with the demand that I was seeing.
0:29:26 And it’s just kind of kept expanding, you know, for the last couple of years that I’ve been doing
0:29:26 it.
0:29:31 A lot of the people that run phone parties for us are teachers that I know since they
0:29:35 have summers off at, you know, the schedule aligns with their schedule.
0:29:41 And then sometimes college students that are home for even a larger timeframe than the teachers
0:29:41 are.
0:29:42 So.
0:29:42 Okay.
0:29:43 Yeah.
0:29:44 Here’s, here’s a fun summer job.
0:29:46 Come hang out at this phone party, be the DJ for a little bit.
0:29:47 And it is fun.
0:29:49 I’ll be, I mean, I love running the party still.
0:29:53 I try to step back from doing as many as I did last year.
0:29:59 I did almost a hundred myself, which I, again, I enjoy it, but I have three young kids at home
0:30:02 and I also have to answer the phones, emails and everything.
0:30:06 So more of a, you know, work on your business, not in your business type of thing.
0:30:12 I feel like I’m best served to just train the people that are running the phone parties and
0:30:14 try to step back from doing as many myself.
0:30:15 Yeah.
0:30:16 And it’s great.
0:30:19 It’s not, you know, phone parties by Tim, it’s phone party all-stars, right?
0:30:23 So you have set it up in such a way where you don’t need to be there.
0:30:29 And I imagine most of the people calling don’t, don’t expect the owner of the business to show
0:30:29 up.
0:30:32 They expect you to have a team in place or a team member come and do it.
0:30:32 Yeah.
0:30:37 Unless they had me the first year where I did, you know, a majority of them almost not a
0:30:42 majority, but a large, large chunk than they might, but no, I think people understand and
0:30:43 it’s gone well.
0:30:47 I’ve met a lot of great people and you know, there’s been ups and downs.
0:30:53 We’ve had a couple of events where the foam cannon broke and it was no fault of ours,
0:30:57 but you know, it’s, it’s not a good feeling when you’re, you know, you have the countdown.
0:30:58 All right.
0:30:58 Are you ready?
0:31:01 Five, four, three, two.
0:31:05 And then just, oh no, like nothing comes out.
0:31:08 Like, oh boy, kids are chanting.
0:31:09 We want foam.
0:31:12 That’s, it’s not a good feeling for that reason.
0:31:17 I usually bring a whole backup set in my own car just in case, but it’s happened a couple
0:31:17 of times.
0:31:20 And I don’t know, six, 600 plus parties that we’ve done.
0:31:22 So right, right.
0:31:23 Have some backup and redundancy.
0:31:25 If you’ve got two, you got one.
0:31:26 If you got one, you got none.
0:31:27 But yeah, that’s okay.
0:31:28 Time out.
0:31:29 Put a pause in that.
0:31:30 We’ll be, just give me 15 minutes.
0:31:32 We’ll set up the other one and we’re good to go.
0:31:33 Yeah.
0:31:33 Yeah.
0:31:36 I’m going to run my car or just have it with you.
0:31:40 But yeah, it’s happened a couple of times, not fun, but the people have been, twice it
0:31:42 was at a daycare and they were very understanding.
0:31:47 I was just like, you know what, I’m just, I’m going to, can we find a day for me to come back
0:31:49 and I will, I will do it for free.
0:31:53 Cause this is obviously, you know, don’t want to do anything for free, but inconvenience
0:31:54 them.
0:31:54 Yeah.
0:31:58 But you got to preserve that reputation and keep customers happy.
0:32:02 That’s one of the things that I’ve noticed here is like dozens and dozens of, you know,
0:32:04 positive five-star reviews for foam party all-stars.
0:32:10 You do anything specific or proactive to collect those after a, a party gone well?
0:32:16 Um, you know, I just send, uh, an email, uh, which I should also be sending texts to be
0:32:18 honest with you, but I, I send a email.
0:32:21 Thank you for having a phone party with foam party all-stars.
0:32:26 If you felt you had a five-star experience, you know, please click this link and leave us
0:32:26 a review.
0:32:32 If you have any, I don’t phrase it this way, but if any negative feedback, you know, please
0:32:35 email the owner, Tim at this email and, or call.
0:32:39 And we’ve really only had one that got back to me and said, Hey, I wanted to say some, there
0:32:41 was some stuff that I wanted, wasn’t a hundred percent happy with.
0:32:44 And it was good because I was glad that they brought it to my attention.
0:32:49 That was one that one of my workers was doing and I would never have known, uh, it was nothing
0:32:54 major, but just, you know, it’s good to be able to give feedback to the, uh, the worker,
0:32:57 even though I’m not there and I didn’t get a negative review out of it.
0:32:58 Yeah.
0:33:01 I can collect some, if you felt you had a five-star experience, here’s what you can do.
0:33:02 Yeah, exactly.
0:33:03 Exactly.
0:33:07 And if you have some constructive criticism, um, we’d, we’d, we’d love to hear it too.
0:33:07 Exactly.
0:33:08 Cause that’s, that’s how we get better.
0:33:09 All right.
0:33:13 So we have several different varieties of foam parties.
0:33:16 Sounds like most of the time we’ve got other people going out to deliver those.
0:33:19 Now the website says we could accommodate up to a thousand participants.
0:33:20 That’s a lot of foam.
0:33:22 Is that all nine cannons going at once?
0:33:23 Well, now we can.
0:33:24 Yeah.
0:33:25 I mean, we, yeah, probably.
0:33:31 And that, that would be more so for like a community event or festival, which, you know,
0:33:35 we’ve partnered with a few neighboring towns and, and done community events that are, that
0:33:36 are larger.
0:33:41 Uh, we’ve also a lot of fun runs that either through an elementary school or a park district.
0:33:46 Some of those get pretty large where we are bringing a lot of cannons to those.
0:33:51 And then the kind of the niche glow foam, different colors of foam we can do.
0:33:56 And then, uh, even have gender reveal on there, which we don’t get a lot of interest for.
0:33:59 Uh, I should probably just take it off the website, but definitely intriguing.
0:34:04 And I think it would be cool, but it’s, it’s a lot of money for colored foam for your gender
0:34:04 reveal.
0:34:11 Well, I saw one the other day was like college bed parties, which was not what I thought it
0:34:12 was going to be.
0:34:17 Once I clicked on it, it was like you decorating your bed with like a blanket for the school
0:34:21 that you got accepted into and a bunch of pillows and sweatshirts and stuff.
0:34:27 And it’s like, Oh, could you blast off cannons in, in purple and gold for, for Washington
0:34:27 Huskies or something?
0:34:32 Maybe the gender reveal thing, maybe there is a something to that or, or something similar.
0:34:34 I saw that same thing actually.
0:34:40 And there’s also along a similar vein of bedding, but, uh, there’s like kids sleepover parties
0:34:45 now where they set up like elaborate tents and set up, I think mostly indoor, but I think
0:34:46 might be outdoor too.
0:34:51 And like a company actually comes out and decorates it with your theme and, you know,
0:34:52 Taylor Swift sleepover.
0:34:54 And I mean, it’s kind of amazing.
0:34:55 Yeah.
0:34:55 Yeah.
0:34:55 Yeah.
0:34:55 Yeah.
0:34:58 It’s like a party in a box, like a prepackaged type of thing.
0:34:59 Yeah, definitely.
0:35:04 I mean, one of the risks be like, well, is this just a, do I go in all in on this business
0:35:07 that like happens to be a, an 18 month fad and then it’s over?
0:35:12 Like, do you see any of that with, with phone parties or is it like, yeah, I think this is
0:35:12 here to stay.
0:35:13 You know what?
0:35:15 I’ve always had that in the back of my mind, especially starting now.
0:35:18 Like I was kind of skeptical, like, is this really going to be a thing?
0:35:21 But it honestly seems to be picking up traction.
0:35:27 I have more competitors now, definitely, which honestly I’m on good, good terms.
0:35:31 And we actually refer parties to each other if we’re fully booked, you know, if I know they
0:35:32 do a good job.
0:35:32 Yeah.
0:35:34 Caught it on the upswing.
0:35:34 Yeah.
0:35:39 So a lot more competitors, but our sales are still going up from where we were last year,
0:35:40 which went up from the year before.
0:35:43 So I would say it’s definitely a growing trend.
0:35:47 And I know I don’t want to knock on bounce house, but I’m an elementary school teacher
0:35:49 and our district, we can’t even do bounce houses anymore.
0:35:52 There was an injury at another school or something like that.
0:35:56 So a lot, a lot of daycares are the same way where they’re risk management.
0:35:59 I mean, people say that phone parties are fine, but bounce houses are not.
0:36:01 Honestly, I think both are safe, but that’s just me.
0:36:03 Yeah.
0:36:05 The insurance for the bounce house thing was too expensive.
0:36:07 What’s insurance costs for phone parties?
0:36:08 Yeah.
0:36:08 It’s not bad.
0:36:10 Just for a 1 million, 2 million policy.
0:36:14 It was, I want to say about 12, 1300 bucks.
0:36:15 It’s not too bad.
0:36:16 It’s like an annual premium.
0:36:17 Right.
0:36:18 Yeah.
0:36:19 We can tolerate that.
0:36:20 We can make that back in a few parties.
0:36:21 Absolutely.
0:36:21 Yeah.
0:36:23 That’s, that’s reasonable.
0:36:27 The 5,000 for the bounce houses, that was a little much, but.
0:36:28 Right.
0:36:34 I mean, it’s all, it’s all kind of this equation of, well, what’s my pathway to break even here?
0:36:39 And I love the, we’re going to make some investment in marketing in these postcards, but we’re going
0:36:40 to collect the deposit up front.
0:36:44 Even if it’s going to be several months, we can use the deposits to buy the equipment or pay
0:36:49 for the equipment and kind of a creative way to, to go about it and see if there’s any,
0:36:50 any demand here.
0:36:54 Well, I mean, especially starting out, you know, my wife and I both have W2 jobs.
0:36:55 We’re doing fine.
0:37:00 So for me, it was more like, you know what, if I see the opportunity here, I need to go,
0:37:02 you know, strike while the iron is hot type of thing.
0:37:07 You know, I need to expand as quickly as I can.
0:37:11 And I don’t want to hold back, you know, just because I don’t want to spend the money
0:37:13 if I know that we’ll make money on the back end.
0:37:16 Have you gotten the kids involved in the business at all?
0:37:21 So my kids are, uh, my youngest turned four, so four, five, and seven.
0:37:26 So they have been to a ton of phone parties, but it’s funny.
0:37:27 They still like it.
0:37:31 And like, I’ve, they’ve done at least 20 because every time, you know, it’s like, Hey, uh, you
0:37:34 know, the girl scout troops coming over, let’s do a phone party.
0:37:37 Um, my, my wife’s like, Hey, they haven’t done a phone party before.
0:37:39 Let’s bring the baseball team over.
0:37:40 And it’s like, yeah, sure.
0:37:40 No problem.
0:37:42 But they still enjoy it.
0:37:47 So to me, it’s like, maybe this has some staying power if they’ve done this so many times and
0:37:48 they still like it.
0:37:49 So, okay.
0:37:49 Yeah.
0:37:54 They’re a little bit young to hire them to run the DJ booth or set up the equipment, but
0:37:59 it’s cool that they’re exposed to this, uh, entrepreneurial side of mom and dad.
0:38:00 Yeah.
0:38:00 Not quite yet.
0:38:05 I need to talk to my accountant about, you know, can I start up a, uh, Roth IRA for them,
0:38:08 you know, type of thing, but we’ll see.
0:38:08 Yeah.
0:38:12 You know, a couple of years, it’d be hauling equipment for you and yeah, absolutely.
0:38:13 Get them paid.
0:38:13 Yeah.
0:38:17 I mean, they’re in some of the promotional pictures since, you know, I’ve done a lot of
0:38:18 phone parties with them.
0:38:22 So I think it would probably be legal, but I need to consult with my accountant.
0:38:24 Yes.
0:38:26 Child modeling contracts, licensing rights, usage rights.
0:38:27 Exactly.
0:38:28 Exactly.
0:38:28 Yeah.
0:38:31 We’re going to do social media for you and maybe there is something to that.
0:38:37 Any big surprises along the way or, you know, you know, disaster stories aside from the things
0:38:39 not working, but anything else that stands out?
0:38:45 It’s been surprising and this isn’t maybe not the best answer, but just the amount of great
0:38:46 people that I’ve met along the way.
0:38:48 I didn’t think it would be that way.
0:38:51 I thought it would be like a lot more negative experiences.
0:38:58 And when things have gone wrong, people have been very understanding and I didn’t expect
0:38:58 that.
0:39:03 I thought it would be more cutthroat type thing, but I’ve definitely learned a mistake that I’ve
0:39:07 definitely learned is the old adage, like hire slow, fire fast.
0:39:13 I’ve come to find out not through many people that have worked for me, but just a couple that,
0:39:19 you know, if somebody’s, you know, showing when they first take the job that they’re not doing
0:39:24 things the right way, not showing up on time or there are any kind of issues, you need
0:39:25 to take care of that right away.
0:39:31 Otherwise, it could have the potential to kind of take your brand down with you and your company
0:39:31 will suffer.
0:39:35 That was definitely, you know, an issue, especially the first year.
0:39:39 Again, that kind of led to me as the owner stepping in and doing a lot more parties than
0:39:46 I probably should have needed to, but you got to kind of rescue things if, if nobody else
0:39:46 is available.
0:39:46 Yeah.
0:39:52 It’s on you to pick up the slack, but yeah, if, if people aren’t performing early on, given
0:39:56 the guidelines and the expectations, like you have to think like the first couple of weeks
0:39:57 on the job is going to be their best foot forward.
0:40:01 If it’s not going well, it’s like, oh, how are they going to be in three months?
0:40:02 Exactly.
0:40:05 Don’t think that they’re going to turn it all around.
0:40:08 Like if there’s, I mean, obviously give them a chance.
0:40:09 Mistakes happen.
0:40:15 However, if you see some pattern of something, you need to cut ties quickly.
0:40:19 You know, otherwise, you know, that with a new business, one bad Google review.
0:40:20 Now we haven’t really had any, luckily.
0:40:21 Yeah.
0:40:24 So it’s like, it’s super fragile early on, right?
0:40:25 It’s like the reputation is everything.
0:40:28 You end up getting somebody upset.
0:40:28 Exactly.
0:40:34 Is there a revenue target you’re shooting for this season or where, where do you want
0:40:34 to take this thing?
0:40:38 Is it, does it become a full-time thing aside from the teaching gig?
0:40:38 Definitely.
0:40:44 We’re going to try to hit 200,000 this year, which is cool.
0:40:47 I mean, especially because it’s basically May through end of September.
0:40:51 So it’s kind of jam packed in just a few months.
0:40:52 Yeah, that’s great.
0:40:56 I think we should be able to get there, but that’s the goal for revenue side.
0:41:02 And then while simultaneously trying to kind of remove myself from doing as many of the
0:41:03 day-to-day parties.
0:41:06 So those are my, my main goals for, for foam this year.
0:41:11 I’ll probably keep doing both jobs for at least the foreseeable future and then just kind
0:41:12 of see where we’re at.
0:41:16 The one thing that could cause me to step back from one or the other, just my kids are getting
0:41:21 to the age where they’re starting to be in t-ball, soccer, dance classes.
0:41:25 And I want to make sure that I’m there to be able to see all of that.
0:41:30 I don’t want to be the dad that is off to work instead of seeing all their, their things.
0:41:30 Right.
0:41:31 Yeah.
0:41:34 You’re like, that was, that was the whole point of this to have extra time freedom down the
0:41:34 road.
0:41:35 Right.
0:41:39 So that’s where the kind of the rubber meets the road with that decision with me, but for
0:41:42 the foreseeable future, going to keep doing both.
0:41:47 It’s definitely challenging to, to balance both with the young kids, but doing the best I can.
0:41:48 Yeah.
0:41:52 I think it’s really cool what you’ve built in the example that you set and saying, well,
0:41:54 my income doesn’t have to be fixed.
0:41:59 You know, we could start this thing on the side and, and grow it in a kind of organic and
0:42:00 low risk way.
0:42:02 So I’m pretty excited by that.
0:42:05 So foam party, all stars.com is where you can find Tim.
0:42:09 If you’re in the Chicago area, go book him for a party, do him a favor.
0:42:10 Foam party, all stars.com.
0:42:14 Let’s wrap this thing up with your number one tip for side hustle nation.
0:42:19 If you see an opportunity to open a business, go do it.
0:42:25 Sometimes I think I am sort of a paralysis by analysis type of person, although it might
0:42:29 not seem like it from when I said that I keep kept reinvesting in the business.
0:42:33 But if you see the opportunity to open a business, go do it.
0:42:39 There are so many resources, whether it be listening to people on side hustle nation that have already,
0:42:44 you know, entered the same niche or Facebook groups where people are running the same type
0:42:46 of business or YouTube videos.
0:42:52 There’s a YouTube video to describe how to do every step of opening a business.
0:42:55 I have no formal background of business.
0:43:01 You know, I’ve sold on eBay and Amazon a little bit, but, and I was able to learn everything that
0:43:04 I needed to know, obviously with some trial and error along the way.
0:43:07 But if you see an opportunity, definitely take it.
0:43:12 Well, I think it’s a really cool case study on the marketing side, going back to your 700
0:43:13 postcards, right?
0:43:18 We talk about, you know, the dream 100 strategy was like, well, and some people kind of struggle.
0:43:18 Well, I don’t know.
0:43:20 I don’t know who my dream 100 customers would be.
0:43:26 You were able to come up with 700 potential customers within a, whatever, 35 mile radius.
0:43:29 It’s like, they’re out there and they don’t know you exist yet.
0:43:32 So you got to go get on their radar and be front and center about it.
0:43:34 And I thought that was really cool.
0:43:40 And then the other takeaway that I wrote down was kind of intentionally be the business owner
0:43:40 here.
0:43:45 And you’re going to have to go in and pick up the slack if something falls through, but like
0:43:51 trying to, from early on, hire other people to go deliver the product to be on the fulfillment
0:43:52 side.
0:43:57 So you can be the marketing arm, the administrative arm that you need to be to kind of position
0:44:02 the brand and move it forward and go out and, you know, land bigger and bigger events and
0:44:03 continue to grow that way.
0:44:04 So I think it’s really cool.
0:44:06 Again, phonepartyallstars.com.
0:44:07 You can find Tim over there.
0:44:11 Your free listener bonus this week is my local marketing checklist.
0:44:15 We talked about a few local marketing ideas inside this checklist.
0:44:20 You’ll find 10 proven ideas to get more lead flow to your local business.
0:44:24 You can download it there for free at the show notes for this episode, sidehustlenation.com
0:44:30 slash Tim, which is shocking after 650 episodes that Tim was available.
0:44:30 I don’t know.
0:44:31 I’m sure we’ve had another Tim, but who knows?
0:44:36 Sidehustlenation.com slash Tim, or just follow the show notes link in the episode description.
0:44:37 It’ll get you right over there.
0:44:40 Big thanks to Tim for sharing his insight.
0:44:44 Thanks to our sponsors for helping make this content free for everyone.
0:44:49 Sidehustlenation.com slash deals is where you’ll find all the latest offers from our sponsors
0:44:50 in one place.
0:44:51 That is it for me.
0:44:53 Thank you so much for tuning in.
0:44:57 If you’re finding value in the show, the greatest compliment is to share it with a friend.
0:45:02 Fire off that text message to that friend of yours who might appreciate a little money-making
0:45:03 phone party in their day.
0:45:07 Until next time, let’s go out there and make something happen, and I’ll catch you in the
0:45:09 next edition of the Side Hustle Show.

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0:01:37 Episode 352.
0:01:39 352 is the area code serving Northern Florida.
0:01:42 In 1952, the contraceptive pill was introduced.
0:01:44 What does MAGA use for contraception?
0:01:46 Their personality.
0:01:48 Yeah, I said it.
0:01:49 And by the way,
0:01:52 if you’re going to fill my comments up with how I have Trump derangement syndrome,
0:01:56 just look at what’s going on with the fascist movement in Los Angeles.
0:01:59 And if you unsubscribe, I promise to send you a full refund.
0:02:02 Go! Go! Go!
0:02:13 Welcome to the 352nd episode of the Prop G-Pod.
0:02:13 What’s happening?
0:02:15 I am back in London.
0:02:18 I went London, Paris, Paris, Miami,
0:02:21 Miami, New York for a couple days,
0:02:22 then to Detroit for Summit,
0:02:24 and then back home.
0:02:27 The highlight was I did this thing called the Faena Rumble,
0:02:29 where they set it up like a boxing tournament.
0:02:31 And it’s sort of a debate.
0:02:33 The audience asks questions,
0:02:34 you have a minute to respond,
0:02:35 then the other person responds,
0:02:37 and then at the end of the fight,
0:02:40 the audience decides who won the bout.
0:02:43 And I debated a guy named Shermichael Singleton,
0:02:46 who’s a fairly well-known conservative
0:02:49 who’s on CNN a lot.
0:02:52 I would describe him as sort of a Romney or Bush conservative
0:02:53 in that he isn’t fucking crazy
0:02:55 and is pretty thoughtful.
0:02:56 I was really impressed with him.
0:02:58 He’s a really young man, a 34-year-old.
0:03:01 But I went into this.
0:03:03 I agreed to do this because my buddy wanted to do it
0:03:04 and asked me to commit,
0:03:06 because, you know, kind of a big deal.
0:03:09 And then I find out I’m going up against some young Republican,
0:03:10 and it’s like, okay, I’m fucked.
0:03:12 Anyways, it was a lot of fun.
0:03:13 He’s a really impressive kid.
0:03:15 Came back to London last night
0:03:17 to find out that my hometown of Los Angeles
0:03:20 is being occupied by the National Guard.
0:03:21 The last time I happened,
0:03:22 or last time I happened,
0:03:24 I was actually in Los Angeles.
0:03:27 I had returned home from business school.
0:03:28 Was it business school?
0:03:28 I think it was business school.
0:03:29 And I was living with my mom,
0:03:32 and we live in a suburb of Los Angeles, Westwood,
0:03:33 right behind UCLA.
0:03:36 And I came home,
0:03:37 and on every corner,
0:03:39 there were two young men,
0:03:40 they looked 17 and fatigues,
0:03:43 with M15s.
0:03:44 They call them the semi-automatic
0:03:46 that they used to carry way back when.
0:03:48 And it was very odd and very strange
0:03:50 and a very dark moment for us.
0:03:51 But this was back when people
0:03:52 were being pulled out of their cars,
0:03:53 beaten up,
0:03:54 bricks being thrown,
0:03:56 people were killed.
0:03:57 And my understanding is,
0:03:59 having spoken to several people
0:03:59 who live in Los Angeles,
0:04:01 most of my college friends are still there,
0:04:04 there really isn’t anything going on
0:04:06 that would in any way
0:04:08 indicate a need for this type
0:04:10 of brute federal force.
0:04:12 I think this is,
0:04:14 when you think about what you want to do
0:04:15 in your own household
0:04:15 as you get older,
0:04:16 a little bit more mature,
0:04:19 or as the man of the household,
0:04:20 I think your job is oftentimes
0:04:21 to de-escalate.
0:04:22 And that is,
0:04:23 I do that a lot
0:04:24 in confrontations in my house
0:04:25 and my company.
0:04:26 And that is,
0:04:28 I try and de-escalate the situation
0:04:29 such that,
0:04:29 because what happens
0:04:30 when you get to a certain point,
0:04:32 people start saying things
0:04:32 or doing things
0:04:34 that is difficult to take back
0:04:36 and just makes a bad situation
0:04:37 much worse.
0:04:39 And if you think about it,
0:04:39 the whole point,
0:04:41 or one of the wonderful things
0:04:41 about being a president
0:04:43 and having a huge military
0:04:44 and a bully pulpit
0:04:45 that’s the biggest platform
0:04:46 in the world,
0:04:46 arguably,
0:04:48 is you can kind of be
0:04:50 the master de-escalator.
0:04:51 That’s kind of your job.
0:04:52 We’re called on
0:04:53 to try and create peace
0:04:54 and de-escalate.
0:04:56 And this is a perfect example
0:04:57 of doing exactly the opposite.
0:04:58 This is setting up
0:04:59 a confrontation.
0:05:00 This is incendiary.
0:05:02 It’s inflaming emotions.
0:05:03 You’re supposed to only
0:05:04 send in the National Guard.
0:05:04 And by the way,
0:05:05 he’s allowed to do this
0:05:06 under Title XI.
0:05:07 He’s supposed to be able
0:05:08 to use federal resources
0:05:09 to ensure that people’s work
0:05:10 gets done.
0:05:12 But it’s almost always
0:05:13 the governor requested
0:05:14 a natural disaster
0:05:15 when things get out of control
0:05:16 as they did in 1992.
0:05:18 But this is just setting up
0:05:19 a confrontation.
0:05:20 I don’t,
0:05:21 you know,
0:05:22 I have a bias here,
0:05:23 but I believe that ultimately
0:05:24 Governor Newsom
0:05:25 is going to come out of this
0:05:26 probably looking pretty good
0:05:27 because I think
0:05:28 he’s been forceful
0:05:29 yet dignified.
0:05:31 And he’s sort of setting up
0:05:32 the national stage
0:05:34 of Trump versus Newsom,
0:05:35 which I think will ultimately
0:05:35 end up being
0:05:36 kind of J.D. Vance
0:05:38 versus Newsom.
0:05:39 I think Newsom has
0:05:40 stronger prospects
0:05:41 to get the Democratic nomination
0:05:42 than people like.
0:05:42 Why?
0:05:45 I think the nation
0:05:46 is exceptionally luxest
0:05:48 and that he just looks
0:05:48 very presidential.
0:05:49 I also think he has
0:05:50 a good story to tell.
0:05:51 Fourth largest economy
0:05:51 in the world
0:05:52 for all the shitposting
0:05:53 from VCs who leave
0:05:54 to get tax status
0:05:54 in Florida
0:05:55 and then move back.
0:05:57 California’s created
0:05:58 more tax revenue.
0:05:59 It’s a net contributor.
0:06:00 It gives, I believe,
0:06:01 $80 billion
0:06:02 or sends $80 billion
0:06:03 back to the federal government,
0:06:03 whereas a lot of these
0:06:04 red states take money.
0:06:05 For example,
0:06:06 Texas, I think,
0:06:07 takes about $70 billion.
0:06:09 But what is the danger here?
0:06:10 I’d like to think
0:06:11 I’m hoping things
0:06:12 are going to maintain civility
0:06:14 and de-escalate
0:06:15 and that the president
0:06:16 will do his fucking job.
0:06:18 But I’ve always thought
0:06:19 that I’ve always kind of,
0:06:20 you know,
0:06:20 I’m definitely
0:06:21 a glass half empty
0:06:22 kind of person.
0:06:23 So what could go wrong here?
0:06:24 How does America end?
0:06:25 How does America end?
0:06:27 The thing is,
0:06:28 we think of ourselves,
0:06:29 we’re so narcissistic
0:06:29 and think of America
0:06:31 as such a big, powerful,
0:06:32 you know,
0:06:34 and we’re right,
0:06:36 such an unbelievably huge,
0:06:38 dramatic icon,
0:06:39 center of the universe
0:06:40 that if America
0:06:41 were to go out of business
0:06:41 or end,
0:06:42 it would go down with a bang.
0:06:44 I don’t think that’s true.
0:06:45 I think America goes out
0:06:46 of business with a whimper.
0:06:48 And that is,
0:06:49 this is a step towards that.
0:06:50 This is a confrontation
0:06:51 between the federal government
0:06:53 and a politically
0:06:56 oppositional governor
0:06:57 in a liberal state.
0:06:59 Trump is not going to send
0:07:00 federal troops
0:07:01 into a red state.
0:07:02 he’s already,
0:07:03 they’ve already are trying
0:07:04 to demonize Governor Walz
0:07:04 in Minnesota.
0:07:06 Basically,
0:07:07 he’s deciding to weaponize
0:07:08 the federal government
0:07:09 to go after his,
0:07:10 what he perceives
0:07:11 as his political enemies
0:07:12 or to distract
0:07:13 from other things.
0:07:13 I have this big,
0:07:14 beautiful tax bill,
0:07:15 which is just a giant
0:07:17 fucking transfer of wealth
0:07:18 from the poor to the rich,
0:07:19 from the young to the old,
0:07:21 from the future to the past.
0:07:21 Anyway,
0:07:24 this is how America ends.
0:07:24 And I think,
0:07:24 again,
0:07:25 it’s with a,
0:07:26 it’s with a whimper.
0:07:27 And that is,
0:07:29 there’s a confrontation.
0:07:30 I don’t know if it results
0:07:31 in violence or not,
0:07:33 but maybe Governor Newsom
0:07:33 says we’re no longer
0:07:35 going to send our tax revenue
0:07:36 back to the federal government.
0:07:37 We’re just going to hold on to it.
0:07:38 That ends up
0:07:40 in another confrontation.
0:07:41 There is an election.
0:07:43 So you can now see states
0:07:44 that have economies
0:07:45 the size of a European nation
0:07:45 decide,
0:07:46 no,
0:07:47 we’re no longer signed up
0:07:48 for the federal government
0:07:49 or what the people
0:07:50 have decided
0:07:50 on the Democratic
0:07:52 or the Republican side.
0:07:53 and we have a series
0:07:55 of small nation states.
0:07:57 California is a tech-centered economy
0:07:58 that does a lot of business
0:07:59 with Asia.
0:08:01 The South is,
0:08:02 or Texas would be,
0:08:04 a oil and gas-centered economy
0:08:05 doing a lot of business
0:08:06 with the Gulf,
0:08:07 if you will,
0:08:08 or overseas
0:08:09 or whoever needs oil.
0:08:10 The Midwest
0:08:12 is a manufacturing economy
0:08:12 doing a lot of business
0:08:13 with Canada.
0:08:15 And I could see
0:08:16 the East Coast
0:08:17 breaking into its own fiefdom
0:08:18 where it’s mostly
0:08:19 about trade with Europe
0:08:20 and finance
0:08:21 and financial services.
0:08:23 And this is the new
0:08:25 dis-united states of America.
0:08:26 And how does America
0:08:27 come to an end?
0:08:29 Not with a bang,
0:08:30 but with a whimper.
0:08:32 That was somber, wasn’t it?
0:08:33 Wasn’t that light and cheery?
0:08:34 Wasn’t that,
0:08:35 aren’t I just a little bucket
0:08:36 of sunshine today?
0:08:37 Anyways,
0:08:38 in today’s episode,
0:08:40 we speak with Barry Diller,
0:08:41 a businessman known
0:08:41 for his influential roles
0:08:42 in media and entertainment
0:08:43 and the chairman
0:08:44 and senior executive of ISE.
0:08:46 We discuss with Barry
0:08:47 his origin story,
0:08:48 the current state of media
0:08:48 and streaming,
0:08:49 and his new book,
0:08:50 Who Knew,
0:08:51 out now.
0:08:52 But I really enjoy
0:08:53 Barry Diller.
0:08:55 He was a media mogul
0:08:56 when I was in college.
0:08:56 This guy,
0:08:57 as you’ll hear,
0:08:58 he was doing,
0:08:58 he was in charge
0:08:59 of Movie of the Week.
0:09:00 And if you’re my age,
0:09:00 you remember that
0:09:02 when he was in his early 20s.
0:09:02 Anyways,
0:09:03 with that,
0:09:04 here’s our conversation
0:09:05 with Barry Diller.
0:09:13 Barry,
0:09:14 where does this podcast
0:09:14 find you?
0:09:16 I’m in my New York office.
0:09:18 Is that the big sales?
0:09:19 Yes,
0:09:20 it’s the Sailcloth
0:09:21 Frank Gehry building.
0:09:22 Yeah,
0:09:23 it’s a beautiful building.
0:09:24 I’ve done several events there.
0:09:25 So,
0:09:26 let’s bust right into this.
0:09:28 I want to get your origin story.
0:09:29 I remember being,
0:09:31 I remember my senior year
0:09:31 at UCLA,
0:09:32 I had a job
0:09:33 selling insurance
0:09:34 and I wanted to break
0:09:35 into media
0:09:35 and I had a friend
0:09:36 named Tom Noonan
0:09:38 and he worked
0:09:39 for you
0:09:40 like two levels down
0:09:41 or he knew you.
0:09:43 you were already
0:09:43 kind of a master
0:09:45 of the universe then.
0:09:45 But what,
0:09:46 is this like
0:09:47 ancient history
0:09:48 we’re doing here?
0:09:48 Like,
0:09:50 is this like 1912?
0:09:50 No,
0:09:52 this is like 1987.
0:09:54 I think you were at Fox.
0:09:54 In 1987,
0:09:55 I was at Fox.
0:09:56 Yeah,
0:09:57 so,
0:09:58 I would just love
0:09:59 to get your origin story
0:10:00 and how you ended up
0:10:01 in,
0:10:02 as a fairly young man,
0:10:03 kind of being a captain
0:10:05 of media industry.
0:10:05 Like,
0:10:06 give us the origin story,
0:10:07 Barry Diller.
0:10:09 Let’s do
0:10:10 when I kind of
0:10:11 went to work
0:10:12 since I had
0:10:14 no seeming ambition
0:10:15 until I walked
0:10:15 into the
0:10:17 William Morris Agency
0:10:19 as a mailboy,
0:10:19 basically,
0:10:20 although I never
0:10:21 really delivered mail
0:10:23 and I ended up
0:10:24 reading the file room
0:10:26 and at that time,
0:10:27 file rooms were,
0:10:29 this was a huge room
0:10:30 with big file cabinets
0:10:32 and in it
0:10:33 was basically
0:10:33 the history
0:10:34 of the entertainment business.
0:10:36 I found a way
0:10:37 not to deliver mail
0:10:38 or do what the other
0:10:39 guys were doing,
0:10:40 which were trying
0:10:41 to be agents,
0:10:42 which I never wanted to be
0:10:43 and I basically read
0:10:44 the entire file room
0:10:46 and that was
0:10:49 the most fortuitous thing
0:10:50 because I got
0:10:52 the entire,
0:10:52 I mean,
0:10:53 William Morris
0:10:53 had been in business
0:10:54 then for
0:10:57 70 years or something
0:10:58 and it represented
0:10:59 almost everyone
0:11:00 so it had
0:11:01 all the history.
0:11:02 So I read
0:11:03 The Life of Elvis Presley.
0:11:04 I read the,
0:11:04 I mean,
0:11:05 it was just
0:11:07 incredible basing
0:11:08 and then
0:11:10 I got serendipitously lucky
0:11:11 in that
0:11:13 they wouldn’t throw me
0:11:14 out of William Morris
0:11:15 because I never wanted
0:11:15 to be an agent
0:11:17 and they only
0:11:19 did these mailboy things
0:11:20 in order to turn people
0:11:22 into productive agents
0:11:23 and I was never
0:11:23 going to be that
0:11:25 and I’d finished
0:11:26 kind of the file room
0:11:27 and I think they were
0:11:27 getting ready
0:11:28 to throw me out
0:11:29 and luckily
0:11:30 I took
0:11:32 the only job
0:11:34 that I was offered
0:11:34 which was to be
0:11:35 the assistant
0:11:37 to what I thought
0:11:39 was a middle level
0:11:41 job at ABC
0:11:43 in Los Angeles
0:11:45 in what was called
0:11:45 current programming
0:11:47 and the day
0:11:48 that I accepted
0:11:49 that job
0:11:50 they fired the czar
0:11:50 of ABC
0:11:52 and they reached out
0:11:52 and they picked
0:11:53 my guy
0:11:53 so instead of
0:11:54 being the assistant
0:11:55 to this West Coast person
0:11:56 I moved to New York
0:11:58 to be the assistant
0:11:58 to the head
0:11:59 of the network
0:12:00 and within six months
0:12:00 I was kind of running
0:12:01 the program department
0:12:02 so there you go
0:12:03 that was
0:12:05 at age 23
0:12:07 There’s something
0:12:08 that clearly came
0:12:08 from your
0:12:10 even earlier than that
0:12:11 what influences
0:12:12 growing up
0:12:13 gave you that type
0:12:13 of drive
0:12:14 that type of creativity
0:12:15 like when you look
0:12:16 back on your childhood
0:12:17 and how you were raised
0:12:18 is there anything
0:12:18 or people
0:12:19 that stand out?
0:12:21 I think that
0:12:22 all of the things
0:12:24 that were
0:12:25 enormously
0:12:26 enormous difficulties
0:12:27 for me
0:12:28 all those kind
0:12:30 of insecurities
0:12:31 inadequacies
0:12:33 feeling that I had
0:12:33 no self
0:12:34 that I didn’t deserve
0:12:36 for all sorts
0:12:37 of excuses
0:12:38 of sexual confusion
0:12:39 and stuff
0:12:40 and one big secret
0:12:42 which if you have
0:12:42 one big secret
0:12:44 and it’s an
0:12:45 overwhelming one
0:12:46 it tends
0:12:47 to let
0:12:48 all the other
0:12:49 risks
0:12:50 reduce in size
0:12:51 so you can take
0:12:52 these giant
0:12:53 risks
0:12:53 because the
0:12:54 big risk
0:12:55 is just
0:12:56 obliviating
0:12:57 everything else
0:12:57 so
0:12:59 that’s
0:13:00 in a way
0:13:01 not that God
0:13:02 knows I wanted it
0:13:03 but
0:13:04 it allowed me
0:13:05 to take
0:13:05 risks
0:13:06 everywhere else
0:13:07 my family
0:13:08 never thought
0:13:09 that I would
0:13:10 actually ever work
0:13:11 and they were
0:13:12 had resources
0:13:13 enough that it
0:13:14 didn’t really matter
0:13:15 but
0:13:16 I had no
0:13:16 seeming ambition
0:13:18 up until the age
0:13:19 of really 19
0:13:21 and I didn’t
0:13:21 really want to
0:13:22 go to school
0:13:23 and I was
0:13:23 kind of just
0:13:24 hibernating
0:13:25 but once
0:13:26 I found
0:13:27 actually when I
0:13:28 walked into
0:13:29 that William Morris
0:13:29 agency
0:13:30 because I’d always
0:13:31 been interested
0:13:31 in the entertainment
0:13:31 business
0:13:32 when I walked in
0:13:34 and I started
0:13:35 reading about
0:13:37 that world
0:13:39 that just
0:13:39 drew me
0:13:40 like the
0:13:40 fiercest
0:13:41 magnet
0:13:42 and that
0:13:42 ignited
0:13:44 this
0:13:45 I don’t know
0:13:45 where that
0:13:45 ambition
0:13:46 was but
0:13:47 it was
0:13:47 certainly
0:13:48 born
0:13:49 of
0:13:50 not
0:13:50 feeling
0:13:50 that
0:13:51 there was
0:13:51 any
0:13:52 self
0:13:53 or
0:13:53 that
0:13:54 I
0:13:55 deserved
0:13:56 any
0:13:56 self
0:13:57 and therefore
0:13:58 that fuel
0:13:58 that was
0:13:59 just
0:13:59 big
0:13:59 fuel
0:14:00 for me
0:14:01 you said
0:14:02 something
0:14:03 off mic
0:14:04 I was saying
0:14:05 I wanted
0:14:05 to talk
0:14:05 more about
0:14:06 business
0:14:06 because everyone’s
0:14:07 focused on
0:14:07 other parts
0:14:08 of the book
0:14:09 but you said
0:14:10 that you’re
0:14:11 quote unquote
0:14:11 secret
0:14:12 and I assume
0:14:12 that’s your
0:14:13 sexuality
0:14:13 you’re talking
0:14:14 about
0:14:15 well let me
0:14:16 ask you this
0:14:17 if you were
0:14:18 a 20s
0:14:18 something
0:14:19 executive
0:14:19 in today’s
0:14:19 Hollywood
0:14:20 which is
0:14:21 much more
0:14:22 accepting
0:14:23 of people’s
0:14:23 sexual orientation
0:14:24 do you not
0:14:24 think you’d be
0:14:25 as successful
0:14:26 as you were
0:14:28 god I don’t
0:14:29 have a clue
0:14:29 I think
0:14:31 no I
0:14:31 I think I
0:14:32 would not
0:14:32 have
0:14:33 I definitely
0:14:34 think
0:14:35 that the
0:14:36 tools that
0:14:37 I developed
0:14:38 out of
0:14:39 all of
0:14:39 these seeming
0:14:40 disadvantages
0:14:42 absolutely
0:14:43 did propel
0:14:43 me
0:14:44 for sure
0:14:45 if I didn’t
0:14:46 have those
0:14:47 I’d probably
0:14:48 be a ribbon
0:14:48 clerk
0:14:49 there’s this
0:14:50 term trad
0:14:50 dad
0:14:51 traditional
0:14:51 dads
0:14:52 who are a
0:14:52 little bit
0:14:53 harsher
0:14:53 and you
0:14:53 know
0:14:55 are not
0:14:55 sitting
0:14:55 kids
0:14:56 down
0:14:56 and asking
0:14:56 them
0:14:57 you know
0:14:57 how this
0:14:57 made them
0:14:58 feel
0:14:59 what I
0:15:00 knew of
0:15:00 you
0:15:01 back in
0:15:02 the 80s
0:15:02 was you
0:15:03 were like
0:15:03 the trad
0:15:04 manager
0:15:05 people were
0:15:05 scared of
0:15:06 you
0:15:06 you had
0:15:07 a reputation
0:15:08 for not
0:15:08 suffering
0:15:09 fools
0:15:09 that you
0:15:09 were
0:15:11 a hard
0:15:11 ass
0:15:12 one
0:15:13 is that
0:15:13 accurate
0:15:14 and two
0:15:15 what can
0:15:15 you tell
0:15:16 us about
0:15:16 how your
0:15:17 management
0:15:18 approach
0:15:19 has
0:15:19 if at
0:15:19 all
0:15:20 how it’s
0:15:20 evolved
0:15:21 as you’ve
0:15:21 gotten
0:15:21 older
0:15:23 well
0:15:23 yeah
0:15:23 it is
0:15:24 true
0:15:24 I mean
0:15:25 first of
0:15:26 all I
0:15:26 have this
0:15:26 voice
0:15:27 and that
0:15:27 voice
0:15:28 is a bit
0:15:28 intimidating
0:15:29 to begin
0:15:29 with
0:15:30 and then
0:15:31 in all
0:15:32 these
0:15:32 because I’m
0:15:33 so indirect
0:15:33 in everything
0:15:34 else in my
0:15:34 life
0:15:34 I’m so
0:15:35 direct
0:15:35 in
0:15:37 anything
0:15:37 relating
0:15:38 to business
0:15:38 I am
0:15:39 direct
0:15:39 I say
0:15:40 exactly
0:15:41 exactly
0:15:41 I say
0:15:42 what I
0:15:42 think
0:15:43 without
0:15:43 kind of
0:15:43 fear
0:15:44 or favor
0:15:44 and
0:15:45 I
0:15:46 like
0:15:47 creative
0:15:47 conflict
0:15:48 I like
0:15:48 argument
0:15:49 I like
0:15:50 the whole
0:15:51 concept
0:15:51 of
0:15:52 arguing
0:15:52 things
0:15:53 out of
0:15:53 passion
0:15:53 because
0:15:54 all I
0:15:54 care
0:15:54 about
0:15:54 is
0:15:54 instinct
0:15:55 and
0:15:55 in order
0:15:56 to hear
0:15:57 the truth
0:15:57 of something
0:15:58 you’ve got
0:15:58 to push
0:15:59 through
0:15:59 and you’ve
0:15:59 got to
0:16:00 get
0:16:00 all right
0:16:01 what does
0:16:01 that person
0:16:02 really
0:16:02 believe
0:16:03 and
0:16:04 taking
0:16:04 out
0:16:05 of
0:16:05 those
0:16:06 kind
0:16:06 of
0:16:07 clanging
0:16:08 discussions
0:16:09 you hear
0:16:10 a truth
0:16:10 and you
0:16:10 can pull
0:16:11 it
0:16:11 when I
0:16:11 notice
0:16:12 somebody’s
0:16:12 like
0:16:12 I’m
0:16:13 comfortable
0:16:13 I say
0:16:13 look
0:16:14 this
0:16:14 isn’t
0:16:14 for you
0:16:15 you don’t
0:16:15 like
0:16:16 this
0:16:16 environment
0:16:17 and
0:16:18 whether it
0:16:18 threatens
0:16:18 you
0:16:18 or
0:16:18 does
0:16:18 this
0:16:19 you
0:16:19 is
0:16:19 of
0:16:19 no
0:16:20 matter
0:16:20 except
0:16:21 I
0:16:21 don’t
0:16:21 want
0:16:22 anyone
0:16:22 in it
0:16:23 who
0:16:24 isn’t
0:16:25 accepting
0:16:25 of the
0:16:26 challenge
0:16:26 of that
0:16:27 kind
0:16:27 of
0:16:28 cauldron
0:16:28 I
0:16:29 just
0:16:29 think
0:16:29 it’s
0:16:29 the
0:16:29 most
0:16:30 productive
0:16:30 way
0:16:31 to
0:16:31 manage
0:16:31 the
0:16:32 other
0:16:32 thing
0:16:33 is
0:16:33 that
0:16:33 and
0:16:33 it’s
0:16:34 long
0:16:34 gone
0:16:34 for
0:16:34 me
0:16:35 now
0:16:36 but
0:16:36 I
0:16:37 think
0:16:37 the
0:16:37 best
0:16:37 way
0:16:37 to
0:16:38 learn
0:16:38 to
0:16:38 be
0:16:39 a
0:16:39 manager
0:16:39 and
0:16:39 evolve
0:16:40 into
0:16:40 that
0:16:41 is
0:16:41 and
0:16:42 I
0:16:42 got
0:16:42 very
0:16:42 lucky
0:16:43 because
0:16:43 at
0:16:44 24
0:16:44 and a
0:16:45 half
0:16:45 something
0:16:45 like
0:16:45 that
0:16:46 I
0:16:46 started
0:16:46 this
0:16:47 project
0:16:47 called
0:16:47 movie
0:16:47 the
0:16:48 week
0:16:48 where
0:16:48 I
0:16:49 got
0:16:49 to
0:16:49 build
0:16:50 my
0:16:51 own
0:16:51 company
0:16:52 inside
0:16:52 another
0:16:53 company
0:16:53 so
0:16:54 for
0:16:54 a
0:16:54 couple
0:16:55 of
0:16:55 years
0:16:55 I
0:16:56 hired
0:16:57 every
0:16:57 first of
0:16:57 all
0:16:57 I
0:16:58 did
0:16:58 every
0:16:58 job
0:16:59 and
0:16:59 I
0:16:59 hired
0:17:00 every
0:17:00 single
0:17:01 person
0:17:02 up
0:17:02 to
0:17:02 the
0:17:03 point
0:17:03 when
0:17:03 we
0:17:03 had
0:17:04 I
0:17:04 don’t
0:17:04 know
0:17:05 hundreds
0:17:06 and
0:17:07 thousands
0:17:07 of
0:17:07 employees
0:17:07 in
0:17:08 that
0:17:08 group
0:17:09 so
0:17:09 when
0:17:09 you
0:17:10 learn
0:17:10 the
0:17:11 luckiest
0:17:11 thing
0:17:11 anyone
0:17:12 can
0:17:12 get
0:17:12 is
0:17:13 to
0:17:13 start
0:17:14 something
0:17:15 where
0:17:15 you
0:17:15 get
0:17:15 to
0:17:15 learn
0:17:16 every
0:17:16 job
0:17:16 because
0:17:17 in
0:17:17 learning
0:17:17 every
0:17:18 job
0:17:18 and
0:17:18 in
0:17:19 hiring
0:17:19 the
0:17:19 people
0:17:19 and
0:17:20 doing
0:17:20 all
0:17:20 that
0:17:21 you
0:17:21 actually
0:17:22 learn
0:17:22 to
0:17:22 manage
0:17:23 because
0:17:23 you
0:17:23 are
0:17:24 so
0:17:25 on
0:17:25 the
0:17:26 original
0:17:26 ground
0:17:27 of
0:17:27 things
0:17:27 and
0:17:27 I
0:17:28 think
0:17:28 that
0:17:28 is
0:17:30 incredibly
0:17:30 productive
0:17:31 now
0:17:31 I
0:17:31 evolved
0:17:32 out
0:17:32 of
0:17:32 that
0:17:33 in
0:17:33 my
0:17:34 mid
0:17:34 20s
0:17:34 because
0:17:35 by
0:17:35 my
0:17:36 late
0:17:36 20s
0:17:37 I
0:17:38 was
0:17:39 supervising
0:17:40 a rather
0:17:40 large
0:17:41 organization
0:17:42 and
0:17:42 then
0:17:42 at
0:17:42 32
0:17:42 I
0:17:43 became
0:17:43 chair
0:17:43 on
0:17:43 a
0:17:44 paramount
0:17:44 which
0:17:44 is
0:17:44 a
0:17:44 whole
0:17:45 other
0:17:46 kind
0:17:46 of
0:17:47 management
0:17:48 classes
0:17:48 of
0:17:49 learning
0:17:49 how
0:17:49 to
0:17:50 be
0:17:50 in
0:17:51 a
0:17:51 movie
0:17:51 business
0:17:51 where
0:17:52 nobody
0:17:52 from
0:17:52 television
0:17:53 had
0:17:53 been
0:17:53 in
0:17:53 one
0:17:53 before
0:17:54 and
0:17:54 they
0:17:54 didn’t
0:17:54 like
0:17:55 those
0:17:55 people
0:17:56 I
0:17:56 don’t
0:17:56 know
0:17:56 about
0:17:56 the
0:17:57 evolution
0:17:57 I’m
0:17:58 still
0:17:58 I
0:17:59 hope
0:17:59 I
0:18:00 still
0:18:00 bring
0:18:00 that
0:18:01 same
0:18:03 tool
0:18:04 making
0:18:04 which
0:18:05 is
0:18:06 to
0:18:06 create
0:18:07 situations
0:18:08 where
0:18:09 you
0:18:09 have
0:18:11 opinion
0:18:12 argued
0:18:12 about
0:18:13 whether
0:18:13 it’s
0:18:13 a
0:18:13 new
0:18:14 business
0:18:14 idea
0:18:15 or
0:18:15 a
0:18:15 company
0:18:15 to
0:18:16 acquire
0:18:17 or
0:18:17 anything
0:18:17 else
0:18:18 I
0:18:18 hope
0:18:18 I
0:18:19 still
0:18:19 have
0:18:19 that
0:18:19 very
0:18:20 tough
0:18:21 process
0:18:22 of
0:18:22 trying
0:18:22 to
0:18:23 find
0:18:23 what
0:18:24 is
0:18:24 at
0:18:24 the
0:18:24 heart
0:18:25 root
0:18:26 of
0:18:26 an
0:18:26 idea
0:18:27 to
0:18:27 determine
0:18:27 whether
0:18:27 it’s
0:18:28 worth
0:18:28 pursuing
0:18:30 so
0:18:30 I
0:18:30 can’t
0:18:30 help
0:18:30 but
0:18:31 wax
0:18:31 nostalgic
0:18:32 here
0:18:32 so
0:18:33 I
0:18:33 was
0:18:33 raised
0:18:33 by
0:18:33 a
0:18:33 single
0:18:34 immigrant
0:18:34 mother
0:18:35 and
0:18:35 we
0:18:35 didn’t
0:18:35 see
0:18:36 each
0:18:36 other
0:18:36 much
0:18:37 during
0:18:37 the
0:18:37 week
0:18:39 she
0:18:39 was
0:18:39 a
0:18:39 secretary
0:18:40 and
0:18:41 but
0:18:41 we
0:18:42 always
0:18:42 made
0:18:42 we
0:18:43 had
0:18:43 a
0:18:43 date
0:18:43 a
0:18:43 standing
0:18:44 date
0:18:44 on
0:18:44 Tuesday
0:18:45 nights
0:18:45 you know
0:18:45 what we
0:18:45 did
0:18:46 oh
0:18:47 730
0:18:47 movie
0:18:47 of
0:18:47 the
0:18:48 week
0:18:49 ABC
0:18:49 movie
0:18:49 of
0:18:49 the
0:18:50 week
0:18:50 and
0:18:50 it
0:18:50 was
0:18:51 a
0:18:51 standing
0:18:51 thing
0:18:51 and
0:18:51 my
0:18:52 mom
0:18:52 would
0:18:52 make
0:18:52 me
0:18:53 loaf
0:18:55 getting
0:18:56 emotional
0:18:56 thinking
0:18:56 about
0:18:57 it
0:18:57 and
0:18:58 my
0:18:58 three
0:18:59 favorites
0:19:00 people
0:19:00 don’t
0:19:00 realize
0:19:02 how
0:19:03 to create
0:19:04 a breakthrough
0:19:04 in that
0:19:04 show
0:19:05 and I
0:19:05 assume
0:19:05 you’re
0:19:05 involved
0:19:05 in
0:19:06 all
0:19:06 three
0:19:06 of
0:19:06 these
0:19:06 things
0:19:07 one
0:19:08 duel
0:19:08 Steven
0:19:09 Spielberg’s
0:19:09 first
0:19:10 thing
0:19:10 I remember
0:19:11 two
0:19:13 in my
0:19:13 opinion
0:19:14 Billy
0:19:14 D.
0:19:15 Williams
0:19:15 best
0:19:15 movie
0:19:16 Brian
0:19:16 Song
0:19:17 by
0:19:17 far
0:19:17 and
0:19:18 then
0:19:19 the
0:19:19 most
0:19:20 underrated
0:19:20 it was
0:19:20 a
0:19:20 movie
0:19:21 of
0:19:21 the
0:19:21 week
0:19:21 but
0:19:21 it
0:19:21 turned
0:19:22 into
0:19:22 a
0:19:22 show
0:19:22 which
0:19:22 I
0:19:23 think
0:19:23 was
0:19:23 one
0:19:23 of
0:19:23 the
0:19:23 most
0:19:24 underrated
0:19:24 shows
0:19:24 of
0:19:24 the
0:19:25 70s
0:19:25 that
0:19:25 I
0:19:26 never
0:19:26 miss
0:19:26 an
0:19:27 episode
0:19:27 the
0:19:27 night
0:19:28 stalker
0:19:28 remember
0:19:28 that
0:19:28 with
0:19:28 Darren
0:19:29 McGavin
0:19:29 are
0:19:29 you
0:19:30 kidding
0:19:30 I
0:19:30 mean
0:19:31 I
0:19:32 first
0:19:32 of all
0:19:33 those
0:19:33 three
0:19:33 there’s
0:19:34 one
0:19:34 there’s
0:19:34 a
0:19:34 fourth
0:19:35 called
0:19:35 that
0:19:35 certain
0:19:36 summer
0:19:37 which
0:19:37 was
0:19:39 probably
0:19:39 all
0:19:40 the
0:19:41 what
0:19:41 did
0:19:42 we
0:19:42 make
0:19:43 I
0:19:43 say
0:19:43 we
0:19:43 probably
0:19:44 made
0:19:45 350
0:19:46 individual
0:19:47 movies
0:19:47 of the
0:19:47 week
0:19:47 during
0:19:48 that
0:19:48 five
0:19:49 year
0:19:49 seven
0:19:49 year
0:19:50 period
0:19:50 and
0:19:51 certain
0:19:52 summer
0:19:52 was
0:19:52 my
0:19:52 favorite
0:19:53 for a
0:19:53 lot
0:19:53 of
0:19:53 reasons
0:19:54 it
0:19:54 was
0:19:54 about
0:19:54 it
0:19:54 was
0:19:54 the
0:19:55 first
0:19:56 dramatic
0:19:57 depiction
0:19:58 of
0:19:59 homosexuality
0:19:59 on
0:20:00 broadcast
0:20:00 television
0:20:01 and
0:20:01 it
0:20:01 was
0:20:02 a
0:20:02 lovely
0:20:03 story
0:20:03 about
0:20:05 about
0:20:06 two
0:20:06 men’s
0:20:07 relationship
0:20:07 and
0:20:08 him
0:20:08 having
0:20:08 to
0:20:08 tell
0:20:09 one
0:20:09 of
0:20:09 them
0:20:09 having
0:20:10 to
0:20:10 tell
0:20:10 his
0:20:10 son
0:20:11 about
0:20:11 his
0:20:11 life
0:20:12 night
0:20:13 stalker
0:20:14 I
0:20:14 got
0:20:14 this
0:20:15 book
0:20:16 that
0:20:17 somebody
0:20:17 sent
0:20:17 me
0:20:17 that
0:20:18 I
0:20:18 respected
0:20:19 and
0:20:19 it
0:20:19 was
0:20:19 about
0:20:19 200
0:20:20 pages
0:20:20 long
0:20:21 I
0:20:21 read
0:20:22 it
0:20:22 and
0:20:22 I
0:20:22 said
0:20:22 oh
0:20:23 my
0:20:23 god
0:20:23 a
0:20:24 vampire
0:20:24 in
0:20:25 Las
0:20:25 Vegas
0:20:26 what
0:20:26 could
0:20:27 be
0:20:27 a
0:20:27 better
0:20:28 idea
0:20:28 or
0:20:28 a
0:20:28 better
0:20:29 place
0:20:29 for
0:20:29 a
0:20:29 vampire
0:20:30 to
0:20:30 go
0:20:30 than
0:20:31 Las
0:20:31 Vegas
0:20:31 which
0:20:32 is
0:20:32 open
0:20:32 24
0:20:33 hours
0:20:33 a
0:20:33 day
0:20:34 etc
0:20:34 is
0:20:34 the
0:20:35 definition
0:20:35 of
0:20:35 a
0:20:35 night
0:20:35 city
0:20:36 and
0:20:37 I
0:20:37 read
0:20:38 it
0:20:39 literally
0:20:39 I
0:20:39 read
0:20:39 those
0:20:39 200
0:20:40 pages
0:20:40 in
0:20:40 three
0:20:41 hours
0:20:42 and
0:20:42 ordered
0:20:43 up
0:20:43 the
0:20:43 movie
0:20:43 and
0:20:43 when
0:20:44 that
0:20:44 movie
0:20:44 was
0:20:45 finished
0:20:46 it
0:20:46 was
0:20:46 so
0:20:47 good
0:20:47 that
0:20:47 my
0:20:47 colleagues
0:20:48 at
0:20:48 ABC
0:20:48 said
0:20:49 this
0:20:49 is
0:20:49 a
0:20:50 theatrical
0:20:50 movie
0:20:51 let’s
0:20:51 release
0:20:51 this
0:20:52 in
0:20:52 theaters
0:20:52 we’ll
0:20:52 make
0:20:52 a
0:20:53 fortune
0:20:54 and
0:20:54 I
0:20:54 said
0:20:55 are
0:20:55 you
0:20:55 crazy
0:20:56 this
0:20:56 is
0:20:57 this
0:20:57 is
0:20:57 what
0:20:57 we
0:20:57 do
0:20:58 this
0:20:58 is
0:20:58 a
0:20:58 movie
0:20:58 of
0:20:58 the
0:20:59 week
0:20:59 that’s
0:20:59 where
0:20:59 it’s
0:20:59 going
0:21:00 that’s
0:21:00 where
0:21:00 it
0:21:00 belongs
0:21:01 and
0:21:01 of
0:21:01 course
0:21:02 it
0:21:02 then
0:21:02 spawned
0:21:02 the
0:21:02 series
0:21:03 etc
0:21:03 and
0:21:04 Brian’s
0:21:04 song
0:21:05 I
0:21:05 don’t
0:21:05 know
0:21:06 that
0:21:06 you
0:21:06 can
0:21:06 do
0:21:06 better
0:21:07 for
0:21:08 sure
0:21:08 I
0:21:08 mean
0:21:09 yeah
0:21:09 you
0:21:09 pick
0:21:09 some
0:21:09 good
0:21:10 ones
0:21:11 what
0:21:11 other
0:21:12 things
0:21:12 early
0:21:12 in
0:21:12 your
0:21:13 career
0:21:13 sort
0:21:13 of
0:21:13 got
0:21:13 you
0:21:14 to
0:21:14 the
0:21:14 next
0:21:14 level
0:21:14 if
0:21:15 you
0:21:15 will
0:21:16 well
0:21:16 I
0:21:16 would
0:21:16 say
0:21:17 that
0:21:17 I
0:21:17 mean
0:21:17 it
0:21:17 was
0:21:18 definitely
0:21:18 I
0:21:18 mean
0:21:19 movie
0:21:19 of
0:21:19 the
0:21:19 week
0:21:19 was
0:21:20 again
0:21:20 I’m
0:21:20 23
0:21:21 or
0:21:22 4
0:21:22 and
0:21:23 so
0:21:24 my
0:21:24 20s
0:21:25 were
0:21:25 just
0:21:25 dominated
0:21:26 for
0:21:27 five
0:21:27 years
0:21:27 by
0:21:27 this
0:21:28 and
0:21:28 and
0:21:29 then
0:21:29 at
0:21:29 the
0:21:29 end
0:21:29 of
0:21:30 that
0:21:30 because
0:21:31 after
0:21:31 we
0:21:31 made
0:21:31 these
0:21:31 movies
0:21:32 I
0:21:32 was
0:21:32 kind
0:21:32 of
0:21:33 used
0:21:33 to
0:21:33 the
0:21:33 process
0:21:34 to
0:21:34 say
0:21:34 the
0:21:34 least
0:21:35 and
0:21:36 I
0:21:36 thought
0:21:36 that
0:21:37 you
0:21:37 know
0:21:37 there
0:21:37 were
0:21:38 books
0:21:38 that
0:21:38 were
0:21:38 made
0:21:39 into
0:21:39 movies
0:21:39 but
0:21:40 big
0:21:41 sprawling
0:21:41 epic
0:21:42 novels
0:21:43 you
0:21:43 can’t
0:21:43 tell
0:21:43 that
0:21:44 story
0:21:44 in
0:21:44 two
0:21:44 hours
0:21:45 really
0:21:46 and
0:21:46 I
0:21:46 thought
0:21:46 television
0:21:46 has
0:21:47 all
0:21:47 this
0:21:47 time
0:21:47 so
0:21:48 why
0:21:48 not
0:21:49 do
0:21:49 long
0:21:50 long
0:21:50 form
0:21:51 which
0:21:51 we
0:21:52 called
0:21:52 the
0:21:52 novel
0:21:52 for
0:21:53 television
0:21:53 which
0:21:53 evolved
0:21:54 into
0:21:54 the
0:21:54 miniseries
0:21:55 which
0:21:55 we
0:21:55 all
0:21:55 live
0:21:56 with
0:21:57 today
0:21:57 for
0:21:58 sure
0:21:58 in
0:21:59 streaming
0:21:59 and
0:22:00 that
0:22:00 created
0:22:00 like
0:22:01 the
0:22:01 next
0:22:01 bump
0:22:01 because
0:22:02 that
0:22:02 was
0:22:02 this
0:22:03 out
0:22:03 of
0:22:03 nowhere
0:22:04 huge
0:22:09 a
0:22:09 thrust
0:22:11 really
0:22:11 early
0:22:12 and
0:22:13 I
0:22:13 don’t
0:22:13 know
0:22:13 it
0:22:13 was
0:22:14 that
0:22:14 because
0:22:14 it
0:22:14 was
0:22:14 a
0:22:15 confluence
0:22:15 of
0:22:15 other
0:22:15 events
0:22:16 that
0:22:16 landed
0:22:16 me
0:22:17 at
0:22:17 Paramount
0:22:18 and
0:22:18 the
0:22:18 movie
0:22:19 business
0:22:20 at
0:22:20 also
0:22:20 a
0:22:21 really
0:22:21 young
0:22:21 age
0:22:22 and
0:22:23 I
0:22:23 was
0:22:24 always
0:22:24 the
0:22:24 youngest
0:22:25 and
0:22:26 now
0:22:26 I’m
0:22:26 always
0:22:26 the
0:22:27 oldest
0:22:28 yeah
0:22:28 it’s
0:22:28 weird
0:22:29 I
0:22:29 often
0:22:29 say
0:22:30 I
0:22:30 used
0:22:30 to
0:22:30 walk
0:22:30 into
0:22:31 every
0:22:31 room
0:22:31 be
0:22:31 the
0:22:31 youngest
0:22:31 now
0:22:32 walk
0:22:32 into
0:22:32 every
0:22:32 room
0:22:32 when
0:22:32 I’m
0:22:32 the
0:22:33 oldest
0:22:33 I
0:22:33 was
0:22:33 never
0:22:33 the
0:22:33 same
0:22:34 age
0:22:34 just
0:22:34 go
0:22:35 so
0:22:35 fast
0:22:36 what
0:22:37 so
0:22:37 you
0:22:37 you’re
0:22:37 sort
0:22:37 of
0:22:38 a
0:22:38 decathlete
0:22:38 in terms
0:22:39 of
0:22:39 different
0:22:39 types
0:22:39 of
0:22:39 content
0:22:40 you
0:22:40 started
0:22:40 in
0:22:40 TV
0:22:41 and
0:22:41 then
0:22:41 you
0:22:41 transition
0:22:42 to
0:22:42 movies
0:22:43 how
0:22:43 is
0:22:44 that
0:22:44 different
0:22:44 or
0:22:45 what
0:22:45 what
0:22:46 skills
0:22:47 is
0:22:47 it
0:22:47 the
0:22:47 same
0:22:48 skills
0:22:48 or
0:22:48 did
0:22:48 you
0:22:48 need
0:22:48 to
0:22:49 develop
0:22:49 different
0:22:49 management
0:22:50 and
0:22:50 different
0:22:50 capital
0:22:51 allocation
0:22:51 skills
0:22:53 it’s
0:22:53 the
0:22:53 same
0:22:54 tool
0:22:54 set
0:22:54 I’d
0:22:54 say
0:22:55 but
0:22:55 it’s
0:22:56 applied
0:22:56 to
0:22:56 totally
0:22:57 different
0:22:58 organizations
0:22:59 the
0:23:00 movie
0:23:01 business
0:23:01 you know
0:23:02 television
0:23:03 if you
0:23:04 didn’t
0:23:05 get it
0:23:06 delivered
0:23:06 on
0:23:07 7
0:23:07 at
0:23:08 730
0:23:08 on a
0:23:09 Tuesday
0:23:09 night
0:23:10 you know
0:23:10 the
0:23:11 screen
0:23:11 went
0:23:11 dark
0:23:12 in the
0:23:13 movie
0:23:13 business
0:23:13 if you
0:23:14 didn’t
0:23:14 make a
0:23:14 movie
0:23:15 nobody
0:23:15 knew
0:23:16 nobody
0:23:16 cared
0:23:17 so
0:23:17 the
0:23:18 rhythms
0:23:18 are just
0:23:19 so
0:23:19 completely
0:23:19 different
0:23:20 and the
0:23:20 industry
0:23:21 movie
0:23:21 industry
0:23:23 at its
0:23:23 height
0:23:23 of
0:23:24 snobism
0:23:24 I don’t
0:23:25 think it’s
0:23:25 diverted
0:23:26 that
0:23:26 much
0:23:27 today
0:23:27 from
0:23:28 what
0:23:28 it
0:23:28 was
0:23:28 then
0:23:28 in
0:23:29 terms
0:23:29 of
0:23:29 looking
0:23:29 down
0:23:30 on
0:23:30 almost
0:23:31 all
0:23:31 other
0:23:32 forms
0:23:33 but now
0:23:34 the world
0:23:34 is so
0:23:34 I don’t
0:23:35 know even
0:23:35 what the
0:23:36 definition
0:23:36 of a
0:23:36 movie
0:23:37 is
0:23:37 anymore
0:23:38 given
0:23:38 the
0:23:39 Netflix
0:23:40 of life
0:23:40 but
0:23:41 the
0:23:42 movie
0:23:42 companies
0:23:43 in the
0:23:44 this is
0:23:44 in the
0:23:45 70s
0:23:46 dominated
0:23:47 world
0:23:47 culture
0:23:48 to such
0:23:48 an
0:23:49 extent
0:23:50 and
0:23:51 so
0:23:52 and
0:23:52 you only
0:23:53 did
0:23:53 we
0:23:54 never
0:23:54 made
0:23:55 we
0:23:55 paramount
0:23:56 made
0:23:57 probably
0:23:57 fewer
0:23:58 movies
0:23:58 than
0:23:58 most
0:23:58 other
0:23:59 companies
0:23:59 other
0:24:00 studios
0:24:00 of
0:24:00 which
0:24:00 there
0:24:01 were
0:24:01 five
0:24:01 dominant
0:24:02 ones
0:24:03 we
0:24:03 made
0:24:04 maybe
0:24:05 15
0:24:05 to
0:24:06 18
0:24:06 movies
0:24:06 a
0:24:06 year
0:24:07 other
0:24:07 people
0:24:07 made
0:24:08 25
0:24:08 to
0:24:08 30
0:24:10 so
0:24:10 so
0:24:10 so
0:24:10 that’s
0:24:12 putting
0:24:12 your
0:24:12 tent
0:24:12 up
0:24:12 and
0:24:13 taking
0:24:13 it
0:24:13 down
0:24:13 every
0:24:14 month
0:24:14 or
0:24:14 so
0:24:15 it’s
0:24:15 a
0:24:16 completely
0:24:17 different
0:24:17 rhythm
0:24:18 and I
0:24:19 had
0:24:20 first of all
0:24:21 the movie
0:24:22 people peed
0:24:22 on people
0:24:23 from television
0:24:23 so
0:24:24 I
0:24:24 had
0:24:25 the good
0:24:26 and the
0:24:26 bad
0:24:27 of
0:24:27 people
0:24:28 so
0:24:29 discounting
0:24:29 saying
0:24:30 well I’d be
0:24:30 thrown out
0:24:31 soon
0:24:31 because a
0:24:32 television person
0:24:32 could never
0:24:33 succeed in the
0:24:34 exalted movie
0:24:34 world
0:24:37 and so
0:24:37 they kind of
0:24:38 left me
0:24:38 alone for a
0:24:38 couple of
0:24:39 years
0:24:39 where
0:24:40 I figured
0:24:41 out how to
0:24:42 make the
0:24:42 company run
0:24:44 the way I was
0:24:44 comfortable with
0:24:46 and that
0:24:46 was a
0:24:47 very very
0:24:48 hard
0:24:49 time
0:24:49 where I
0:24:50 certainly
0:24:50 failed
0:24:50 first
0:24:51 because I
0:24:51 believe
0:24:52 almost
0:24:53 everything
0:24:54 I’ve ever
0:24:54 done
0:24:54 you kind
0:24:54 of
0:24:55 at least
0:24:55 in my
0:24:56 mind
0:24:56 fail
0:24:56 first
0:24:57 before
0:24:57 you
0:24:57 succeed
0:24:59 and so
0:25:00 it was a
0:25:01 completely
0:25:02 different
0:25:02 process
0:25:02 that I
0:25:03 had to
0:25:03 adapt
0:25:03 to
0:25:04 I was
0:25:04 using
0:25:05 the same
0:25:06 basically
0:25:07 toolkit
0:25:08 of
0:25:09 in my
0:25:09 case
0:25:09 which was
0:25:10 developing
0:25:11 material
0:25:11 rather than
0:25:11 buying
0:25:12 packages
0:25:13 made up
0:25:14 to form
0:25:15 directors
0:25:15 actors
0:25:16 writers
0:25:16 etc
0:25:17 that were
0:25:18 given to
0:25:18 studios
0:25:18 by
0:25:19 agencies
0:25:20 I
0:25:20 wanted
0:25:20 to
0:25:21 develop
0:25:21 I’ve
0:25:21 always
0:25:22 thought
0:25:22 it was
0:25:22 my
0:25:22 first
0:25:23 thing
0:25:23 of
0:25:23 developing
0:25:24 material
0:25:25 so
0:25:25 I
0:25:25 wanted
0:25:25 to
0:25:25 develop
0:25:26 material
0:25:26 that
0:25:26 takes
0:25:26 a
0:25:27 long
0:25:27 time
0:25:27 to
0:25:27 do
0:25:28 but
0:25:29 that
0:25:30 process
0:25:30 has
0:25:30 never
0:25:31 changed
0:25:31 for me
0:25:33 so
0:25:33 while you
0:25:33 were there
0:25:34 I just
0:25:34 want to
0:25:34 review
0:25:35 this
0:25:35 you
0:25:35 decided
0:25:36 to go
0:25:36 back
0:25:36 to
0:25:37 TV
0:25:37 and
0:25:38 essentially
0:25:38 started
0:25:39 the
0:25:39 Fox
0:25:40 television
0:25:40 network
0:25:41 where
0:25:41 Married
0:25:41 with
0:25:42 Children
0:25:42 and
0:25:42 The
0:25:43 Simpsons
0:25:43 were
0:25:44 sort
0:25:44 of
0:25:44 the
0:25:44 pillars
0:25:45 there
0:25:45 talk
0:25:46 why
0:25:46 did
0:25:46 you
0:25:46 go
0:25:46 back
0:25:46 to
0:25:47 TV
0:25:48 and
0:25:48 tell
0:25:48 us
0:25:48 a little
0:25:49 bit
0:25:49 about
0:25:50 those
0:25:50 two
0:25:50 shows
0:25:50 because
0:25:51 someone
0:25:52 told me
0:25:52 The Simpsons
0:25:53 is the
0:25:53 most
0:25:53 profitable
0:25:54 TV show
0:25:55 in history
0:25:56 that is
0:25:56 true
0:25:57 back in
0:25:58 the TV
0:25:58 when I
0:25:59 left
0:26:00 Paramount
0:26:01 to go
0:26:01 to Fox
0:26:02 I tried
0:26:03 to start
0:26:04 a fourth
0:26:04 network
0:26:05 there were
0:26:06 at that
0:26:06 time
0:26:06 three
0:26:06 networks
0:26:07 which
0:26:07 got
0:26:08 100%
0:26:08 of the
0:26:08 viewing
0:26:08 there
0:26:08 wasn’t
0:26:09 cable
0:26:10 I mean
0:26:10 cable
0:26:10 was
0:26:11 just
0:26:11 getting
0:26:12 a better
0:26:12 signal
0:26:14 and
0:26:14 so
0:26:15 three
0:26:15 networks
0:26:16 dominated
0:26:16 everything
0:26:16 and I
0:26:17 thought
0:26:17 I had
0:26:17 thought
0:26:17 over
0:26:17 the
0:26:18 years
0:26:18 that
0:26:18 while
0:26:18 they
0:26:19 started
0:26:19 out
0:26:19 with
0:26:19 different
0:26:20 personalities
0:26:21 by
0:26:22 the
0:26:23 80s
0:26:24 they all
0:26:25 talked
0:26:25 looked
0:26:25 and
0:26:26 acted
0:26:26 like
0:26:27 and
0:26:27 I
0:26:28 thought
0:26:29 well
0:26:30 that’s
0:26:30 interesting
0:26:30 there’s
0:26:31 room
0:26:31 for
0:26:32 I mean
0:26:32 maybe
0:26:32 room
0:26:33 for
0:26:34 an
0:26:34 alternative
0:26:35 to
0:26:35 that
0:26:35 so
0:26:36 when
0:26:36 I
0:26:36 got
0:26:37 to
0:26:37 Fox
0:26:38 and
0:26:38 their
0:26:39 confluence
0:26:39 against
0:26:40 serendipitous
0:26:40 events
0:26:41 I was able
0:26:41 to get
0:26:42 a bunch
0:26:42 of television
0:26:43 stations
0:26:44 that we
0:26:44 could buy
0:26:45 and
0:26:46 start
0:26:46 this
0:26:47 fourth
0:26:47 network
0:26:48 and
0:26:49 in the
0:26:50 beginning
0:26:51 you know
0:26:51 we didn’t
0:26:52 find our
0:26:52 vein
0:26:53 until
0:26:54 I got
0:26:55 a script
0:26:55 called
0:26:56 Not
0:26:56 the
0:26:56 Cosbys
0:26:57 and
0:26:57 now
0:26:58 Not
0:26:58 the
0:26:59 Cosbys
0:26:59 means
0:26:59 Bill
0:27:00 Cosby
0:27:00 show
0:27:00 was
0:27:00 number
0:27:01 one
0:27:01 on
0:27:01 television
0:27:01 had
0:27:01 been
0:27:02 for
0:27:02 many
0:27:02 years
0:27:03 and
0:27:03 so
0:27:03 when
0:27:04 I
0:27:04 saw
0:27:04 the
0:27:04 title
0:27:04 Not
0:27:05 the
0:27:05 Cosbys
0:27:05 I
0:27:05 was
0:27:05 oh
0:27:06 that’s
0:27:06 like
0:27:07 interesting
0:27:08 and
0:27:08 and
0:27:09 it
0:27:10 was
0:27:10 an
0:27:10 anti
0:27:11 establishment
0:27:11 family
0:27:12 which
0:27:12 we
0:27:13 later
0:27:13 called
0:27:14 married
0:27:14 with
0:27:15 children
0:27:16 and
0:27:16 that
0:27:17 I
0:27:17 knew
0:27:17 we’d
0:27:18 struck
0:27:18 the
0:27:19 vein
0:27:20 and
0:27:20 shortly
0:27:21 thereafter
0:27:23 we’d
0:27:23 had a
0:27:23 show
0:27:24 called
0:27:24 Tracy
0:27:24 Ullman
0:27:25 and
0:27:25 in it
0:27:25 were
0:27:26 these
0:27:26 interstitials
0:27:27 that
0:27:27 Matt
0:27:27 Groening
0:27:28 did
0:27:28 with his
0:27:29 character
0:27:29 The Simpsons
0:27:30 and Jim
0:27:30 Brooks
0:27:31 great director
0:27:32 who made
0:27:32 terms of
0:27:33 Endearment
0:27:33 etc.
0:27:34 said
0:27:35 who produced
0:27:35 Tracy
0:27:36 Ullman
0:27:36 said
0:27:37 I
0:27:37 think
0:27:37 we
0:27:37 could
0:27:38 make
0:27:38 this
0:27:38 into
0:27:38 a
0:27:38 series
0:27:40 and
0:27:40 I
0:27:40 said
0:27:41 yes
0:27:42 absolutely
0:27:42 now
0:27:42 at
0:27:42 that
0:27:43 time
0:27:44 because
0:27:44 animation
0:27:44 took
0:27:45 six
0:27:45 months
0:27:45 and
0:27:46 whatever
0:27:46 we
0:27:46 had
0:27:46 to
0:27:46 commit
0:27:47 to
0:27:47 13
0:27:47 episodes
0:27:48 without
0:27:49 making
0:27:49 quote
0:27:50 pilot
0:27:50 etc.
0:27:51 So
0:27:51 it was
0:27:51 a big
0:27:52 commitment
0:27:52 we did
0:27:52 it
0:27:53 and
0:27:53 made
0:27:54 the
0:27:54 13
0:27:54 episodes
0:27:55 and
0:27:56 we
0:27:56 hadn’t
0:27:57 scheduled
0:27:57 yet
0:27:57 and
0:27:57 the
0:27:58 first
0:27:58 episode
0:27:58 came
0:27:59 back
0:27:59 again
0:27:59 like
0:27:59 six
0:28:00 eight
0:28:00 months
0:28:00 later
0:28:02 and
0:28:02 we
0:28:02 had
0:28:02 this
0:28:03 viewing
0:28:03 and
0:28:04 actually
0:28:05 Jim
0:28:05 Brooks’s
0:28:05 little
0:28:06 bungalow
0:28:06 on the
0:28:06 Fox
0:28:07 lot
0:28:08 and
0:28:08 I
0:28:08 brought
0:28:09 the
0:28:09 sales
0:28:10 department
0:28:10 some
0:28:10 other
0:28:11 like
0:28:11 12
0:28:11 people
0:28:12 there’s
0:28:12 one
0:28:12 of
0:28:12 those
0:28:13 screenings
0:28:13 where
0:28:14 Jim
0:28:14 Brooks
0:28:15 and I
0:28:15 are
0:28:15 the
0:28:16 only
0:28:16 people
0:28:16 laughing
0:28:18 and
0:28:18 when
0:28:18 you’re
0:28:19 laughing
0:28:19 at
0:28:20 material
0:28:21 that
0:28:21 you’ve
0:28:21 already
0:28:22 seen
0:28:22 before
0:28:22 you’re
0:28:23 really
0:28:23 doing
0:28:23 it
0:28:24 to
0:28:25 try
0:28:25 and
0:28:25 get
0:28:25 other
0:28:25 people
0:28:26 to
0:28:26 laugh
0:28:27 so
0:28:27 it’s
0:28:27 like
0:28:28 over
0:28:28 performance
0:28:29 and
0:28:29 there
0:28:29 Jim
0:28:30 and I
0:28:30 are
0:28:30 hooking
0:28:31 it
0:28:31 up
0:28:32 stone
0:28:32 faced
0:28:33 every
0:28:33 other
0:28:33 person
0:28:34 in
0:28:34 the
0:28:34 room
0:28:35 we
0:28:35 walk
0:28:36 out
0:28:37 with
0:28:37 my
0:28:38 group
0:28:38 out
0:28:38 of
0:28:39 the
0:28:39 bungalow
0:28:40 back
0:28:40 up
0:28:40 to
0:28:40 our
0:28:40 offices
0:28:41 and
0:28:42 these
0:28:42 guys
0:28:42 said
0:28:42 well
0:28:43 can’t
0:28:43 air
0:28:44 that
0:28:44 I
0:28:44 mean
0:28:45 a
0:28:45 cartoon
0:28:46 and
0:28:47 I
0:28:47 thought
0:28:48 as
0:28:48 Jim
0:28:48 did
0:28:48 this
0:28:49 is
0:28:49 great
0:28:51 of
0:28:51 course
0:28:52 we
0:28:52 scheduled
0:28:53 it
0:28:54 from
0:28:54 the
0:28:54 first
0:28:55 hour
0:28:55 of
0:28:55 the
0:28:55 first
0:28:55 day
0:28:55 it
0:28:55 was
0:28:56 a
0:28:56 smash
0:28:56 hit
0:28:57 it’s
0:28:57 still
0:28:58 going
0:28:58 now
0:28:59 well
0:28:59 certainly
0:29:00 decades
0:29:00 30
0:29:00 years
0:29:01 later
0:29:02 but
0:29:03 because
0:29:03 of
0:29:04 syndication
0:29:04 and
0:29:04 because
0:29:04 of
0:29:05 streaming
0:29:05 and
0:29:05 because
0:29:06 of
0:29:06 all
0:29:06 this
0:29:06 now
0:29:06 it’s
0:29:06 owned
0:29:07 by
0:29:07 Disney
0:29:08 there’s
0:29:08 there’s
0:29:09 no
0:29:09 question
0:29:09 that
0:29:09 as
0:29:10 a
0:29:10 single
0:29:11 entertainment
0:29:12 product
0:29:13 it
0:29:13 is
0:29:13 the
0:29:14 most
0:29:14 profitable
0:29:15 in
0:29:15 history
0:29:16 we’ll
0:29:16 be right
0:29:16 back
0:29:17 after a
0:29:17 quick
0:29:17 break
0:29:22 summer
0:29:22 is
0:29:22 Tim’s
0:29:23 ice
0:29:23 latte
0:29:23 season
0:29:24 it’s
0:29:24 also
0:29:24 hike
0:29:25 season
0:29:25 pool
0:29:26 season
0:29:26 picnic
0:29:27 season
0:29:27 and
0:29:28 yeah
0:29:28 I’m
0:29:28 down
0:29:29 season
0:29:29 so
0:29:30 drink
0:29:30 it
0:29:30 up
0:29:30 with
0:29:30 Tim’s
0:29:30 ice
0:29:31 lattes
0:29:31 now
0:29:32 whipped
0:29:32 for a
0:29:32 smooth
0:29:32 taste
0:29:33 order
0:29:33 yours
0:29:33 on
0:29:33 the
0:29:34 Tim’s
0:29:34 app
0:29:34 today
0:29:34 at
0:29:35 participating
0:29:35 restaurants
0:29:35 in Canada
0:29:36 for a
0:29:36 limited
0:29:36 time
0:29:40 support
0:29:41 for the
0:29:41 show
0:29:41 comes
0:29:41 from
0:29:41 TED
0:29:42 Next
0:29:42 let’s
0:29:42 be
0:29:43 honest
0:29:43 we’re
0:29:43 not
0:29:43 just
0:29:44 busy
0:29:44 we’re
0:29:44 experiencing
0:29:45 the greatest
0:29:45 acceleration
0:29:46 of change
0:29:46 in human
0:29:47 history
0:29:48 the pace
0:29:48 of technology
0:29:49 has left
0:29:49 regulation
0:29:50 culture
0:29:50 and even
0:29:51 our own
0:29:51 biology
0:29:52 in the
0:29:52 dust
0:29:53 and somehow
0:29:53 we’re
0:29:54 supposed to
0:29:54 figure out
0:29:54 who we
0:29:55 want to
0:29:55 be
0:29:56 that’s
0:29:56 what
0:29:56 TED
0:29:56 Next
0:29:56 is
0:29:57 built
0:29:57 for
0:29:57 to
0:29:57 provide
0:29:58 a
0:29:58 toolkit
0:29:58 for
0:29:58 navigating
0:29:59 a
0:29:59 world
0:29:59 where
0:29:59 yesterday’s
0:30:00 playbook
0:30:00 is
0:30:01 already
0:30:01 obsolete
0:30:02 it’s
0:30:02 an
0:30:02 invitation
0:30:03 to join
0:30:03 a
0:30:03 community
0:30:03 of
0:30:04 visionaries
0:30:04 emerging
0:30:05 leaders
0:30:05 innovators
0:30:06 culture
0:30:06 shapers
0:30:07 and change
0:30:07 agents
0:30:08 and they
0:30:08 all want to
0:30:09 take the
0:30:09 next step
0:30:10 on their
0:30:10 life’s
0:30:10 journey
0:30:11 together
0:30:11 if you
0:30:11 want to
0:30:12 be part of
0:30:12 something
0:30:13 meaningful
0:30:14 and energizing
0:30:14 TED is
0:30:15 for you
0:30:15 so
0:30:15 I’ve
0:30:16 spoken
0:30:16 to
0:30:16 TED
0:30:16 myself
0:30:17 after
0:30:17 working
0:30:17 my
0:30:17 ass
0:30:18 off
0:30:18 for
0:30:18 30
0:30:18 years
0:30:18 I
0:30:18 was
0:30:18 an
0:30:19 overnight
0:30:19 success
0:30:19 after
0:30:20 speaking
0:30:20 to
0:30:20 TED
0:30:20 I
0:30:20 like
0:30:21 the
0:30:21 community
0:30:22 and I
0:30:22 really
0:30:23 found
0:30:23 it
0:30:23 very
0:30:24 rewarding
0:30:25 register
0:30:25 for
0:30:25 TED
0:30:25 next
0:30:26 November
0:30:26 9th
0:30:26 to
0:30:27 11th
0:30:27 in
0:30:27 Atlanta
0:30:28 it’s
0:30:28 a
0:30:28 rare
0:30:29 convergence
0:30:29 where
0:30:29 career
0:30:30 advancement
0:30:30 meets
0:30:30 personal
0:30:31 reinvention
0:30:31 both
0:30:32 non-negotiable
0:30:32 for
0:30:33 tomorrow’s
0:30:33 leaders
0:30:34 and right
0:30:34 now
0:30:35 TED
0:30:35 is
0:30:35 offering
0:30:35 our
0:30:36 listeners
0:30:36 a
0:30:36 special
0:30:37 rate
0:30:37 at
0:30:38 ted.com
0:30:38 slash
0:30:39 scott
0:30:40 again
0:30:40 that’s
0:30:41 ted.com
0:30:42 slash
0:30:43 scott
0:30:48 support
0:30:48 for the
0:30:49 show
0:30:49 comes
0:30:49 from
0:30:49 the
0:30:49 podcast
0:30:50 the
0:30:50 world
0:30:50 as
0:30:50 you’ll
0:30:51 know
0:30:51 it
0:30:51 hosted
0:30:51 by
0:30:52 science
0:30:52 journalist
0:30:52 and
0:30:52 Yale
0:30:53 professor
0:30:53 Carl
0:30:53 Zimmer
0:30:54 author
0:30:54 of
0:30:55 Life’s
0:30:55 Edge
0:30:55 and
0:30:56 Airborne
0:30:56 the
0:30:56 world
0:30:56 as
0:30:57 you
0:30:57 know
0:30:57 it
0:30:57 is
0:30:57 a
0:30:57 podcast
0:30:58 about
0:30:58 the
0:30:58 forces
0:30:59 shaping
0:30:59 the
0:30:59 future
0:31:00 this
0:31:00 season
0:31:00 Zimmer
0:31:01 speaks
0:31:01 to
0:31:01 some
0:31:01 of
0:31:01 the
0:31:01 most
0:31:02 respected
0:31:02 scientists
0:31:03 in
0:31:03 the
0:31:03 field
0:31:03 of
0:31:03 longevity
0:31:04 research
0:31:04 about
0:31:04 what
0:31:05 old
0:31:05 age
0:31:05 could
0:31:05 look
0:31:06 like
0:31:06 in
0:31:06 the
0:31:06 future
0:31:07 humans
0:31:07 are
0:31:07 already
0:31:08 living
0:31:08 longer
0:31:08 than
0:31:08 ever
0:31:09 thanks
0:31:09 to
0:31:09 advances
0:31:09 like
0:31:10 vaccines
0:31:11 antibiotics
0:31:11 and
0:31:12 clean
0:31:12 water
0:31:12 and
0:31:13 with
0:31:13 the
0:31:13 incredible
0:31:13 progress
0:31:14 being
0:31:14 made
0:31:14 in
0:31:14 treating
0:31:15 deadly
0:31:15 conditions
0:31:16 including
0:31:16 heart
0:31:16 disease
0:31:16 and
0:31:17 cancer
0:31:18 mortality
0:31:18 rates
0:31:19 for
0:31:19 each
0:31:19 have
0:31:19 dropped
0:31:19 by
0:31:20 double
0:31:20 digits
0:31:21 now
0:31:21 science
0:31:21 is
0:31:22 tackling
0:31:22 a
0:31:22 new
0:31:23 challenge
0:31:23 curing
0:31:24 aging
0:31:24 itself
0:31:25 will
0:31:25 new
0:31:26 breakthroughs
0:31:26 add
0:31:26 even
0:31:26 more
0:31:27 years
0:31:27 to
0:31:27 our
0:31:27 lives
0:31:27 can
0:31:28 older
0:31:28 brains
0:31:28 be
0:31:29 rewired
0:31:29 to
0:31:29 function
0:31:29 like
0:31:30 younger
0:31:30 ones
0:31:30 and
0:31:31 which
0:31:31 so-called
0:31:32 biohacks
0:31:32 actually
0:31:33 work
0:31:33 join
0:31:34 Carl
0:31:34 Zimmer
0:31:34 as he
0:31:35 investigates
0:31:35 what
0:31:35 current
0:31:35 science
0:31:35 is
0:31:36 claiming
0:31:36 about
0:31:36 longevity
0:31:37 and
0:31:37 gets
0:31:37 to
0:31:37 the
0:31:37 bottom
0:31:38 what’s
0:31:38 unbelievable
0:31:39 and
0:31:39 what’s
0:31:39 actually
0:31:40 possible
0:31:41 you
0:31:41 can
0:31:41 find
0:31:41 the
0:31:41 world
0:31:41 as
0:31:42 you’ll
0:31:42 know
0:31:42 it
0:31:42 the
0:31:42 future
0:31:43 of
0:31:43 aging
0:31:43 wherever
0:31:44 you get
0:31:44 your
0:31:44 podcasts
0:31:45 or
0:31:45 you
0:31:45 can
0:31:45 listen
0:31:46 at
0:31:47 aventine.org
0:31:47 slash
0:31:58 so
0:31:58 you
0:31:59 then
0:31:59 were
0:31:59 able
0:32:00 to
0:32:01 pivot
0:32:01 or
0:32:02 evolve
0:32:03 into
0:32:04 online
0:32:04 or
0:32:05 e-commerce
0:32:05 what
0:32:05 was
0:32:06 the
0:32:06 motivation
0:32:06 there
0:32:07 and
0:32:07 what
0:32:07 kind
0:32:07 of
0:32:08 what
0:32:09 inspired
0:32:09 you
0:32:09 to
0:32:09 get
0:32:10 involved
0:32:10 in
0:32:10 sort
0:32:10 of
0:32:10 the
0:32:11 digital
0:32:11 world
0:32:12 what
0:32:12 happened
0:32:12 was
0:32:13 after
0:32:13 I
0:32:13 left
0:32:14 Fox
0:32:14 I
0:32:14 wanted
0:32:14 to
0:32:15 be
0:32:15 independent
0:32:15 I
0:32:15 wanted
0:32:16 my
0:32:16 own
0:32:16 store
0:32:16 I
0:32:17 wanted
0:32:17 I
0:32:18 always
0:32:18 worked
0:32:18 for
0:32:19 companies
0:32:20 I
0:32:20 was
0:32:20 the
0:32:20 definition
0:32:21 of
0:32:21 a
0:32:21 corporatist
0:32:22 and
0:32:22 I
0:32:23 was
0:32:23 49
0:32:23 years
0:32:24 old
0:32:24 and
0:32:28 so
0:32:28 to
0:32:28 speak
0:32:29 for
0:32:29 independence
0:32:30 I
0:32:30 never
0:32:31 will
0:32:32 and
0:32:32 I
0:32:32 didn’t
0:32:32 like
0:32:32 that
0:32:33 idea
0:32:33 that
0:32:33 I
0:32:33 never
0:32:34 would
0:32:34 and
0:32:35 that
0:32:35 kind
0:32:35 of
0:32:35 forced
0:32:35 me
0:32:36 out
0:32:36 of
0:32:36 Fox
0:32:37 and
0:32:37 I
0:32:37 had
0:32:37 no
0:32:38 clue
0:32:38 what
0:32:38 I
0:32:38 wanted
0:32:40 to
0:32:40 do
0:32:40 was
0:32:40 not
0:32:40 what
0:32:41 I
0:32:41 done
0:32:41 before
0:32:42 I
0:32:42 didn’t
0:32:43 want
0:32:43 to
0:32:43 run
0:32:43 movie
0:32:44 companies
0:32:44 anymore
0:32:45 I’d
0:32:45 run
0:32:46 too
0:32:47 and
0:32:47 a
0:32:47 couple
0:32:47 of
0:32:47 people
0:32:48 asked
0:32:48 me
0:32:48 if
0:32:48 I
0:32:48 would
0:32:48 do
0:32:49 that
0:32:49 and
0:32:49 I
0:32:49 said
0:32:49 no
0:32:49 and
0:32:50 I
0:32:58 didn’t
0:33:00 want
0:33:01 to
0:33:02 drive
0:33:02 across
0:33:02 the
0:33:03 country
0:33:03 and
0:33:04 wait
0:33:05 for
0:33:05 something
0:33:05 and
0:33:07 again
0:33:08 serendipity
0:33:08 my
0:33:09 wife
0:33:10 is in
0:33:10 the
0:33:11 fashion
0:33:11 business
0:33:12 called
0:33:12 me
0:33:13 and
0:33:13 said
0:33:13 you
0:33:13 have
0:33:13 to
0:33:13 come
0:33:14 go
0:33:14 see
0:33:14 this
0:33:15 QVC
0:33:16 this
0:33:16 home
0:33:17 shopping
0:33:17 channel
0:33:17 because
0:33:18 I’m
0:33:18 thinking
0:33:19 of
0:33:19 going
0:33:19 on
0:33:19 at
0:33:19 the
0:33:20 offer
0:33:20 my
0:33:21 design
0:33:21 clothes
0:33:23 and
0:33:23 he
0:33:24 said
0:33:24 it’s
0:33:24 just
0:33:24 interesting
0:33:25 just
0:33:25 go
0:33:25 see
0:33:25 it
0:33:26 so
0:33:26 I
0:33:26 wasn’t
0:33:26 doing
0:33:27 anything
0:33:27 so
0:33:27 I
0:33:28 went
0:33:28 to
0:33:29 Westchester
0:33:29 Pennsylvania
0:33:31 and
0:33:31 I
0:33:31 got
0:33:32 again
0:33:33 you know
0:33:33 I had
0:33:33 this
0:33:34 probably
0:33:35 single
0:33:36 epiphany
0:33:37 which is
0:33:37 I saw
0:33:38 screens being
0:33:38 used for
0:33:39 something
0:33:39 other than
0:33:39 to tell
0:33:40 stories
0:33:40 now I
0:33:41 knew
0:33:42 God
0:33:42 knows
0:33:43 screens
0:33:43 tell
0:33:43 stories
0:33:44 but I
0:33:44 didn’t
0:33:44 know
0:33:44 anything
0:33:45 else
0:33:45 I
0:33:45 didn’t
0:33:45 know
0:33:45 a
0:33:45 screen
0:33:45 could
0:33:46 be
0:33:46 interactive
0:33:47 and
0:33:47 there
0:33:47 I
0:33:47 am
0:33:48 watching
0:33:50 telephones
0:33:50 and
0:33:50 televisions
0:33:50 and
0:33:51 computers
0:33:51 being
0:33:52 used
0:33:52 in
0:33:52 this
0:33:53 primitive
0:33:53 convergence
0:33:54 and
0:33:55 it
0:33:55 struck
0:33:55 me
0:33:56 I
0:33:56 mean
0:33:56 it
0:33:56 just
0:33:57 like
0:33:57 banged
0:33:58 at me
0:33:58 of
0:33:59 wow
0:33:59 now I
0:34:00 didn’t
0:34:01 this
0:34:01 this
0:34:01 is
0:34:02 1993
0:34:03 two
0:34:03 years
0:34:03 before
0:34:04 the
0:34:04 internet
0:34:05 really
0:34:05 started
0:34:05 being
0:34:06 used
0:34:06 by
0:34:06 common
0:34:07 folk
0:34:08 and
0:34:08 I
0:34:09 thought
0:34:09 wow
0:34:10 but I
0:34:11 didn’t
0:34:12 think
0:34:12 what
0:34:13 was
0:34:13 going
0:34:13 to
0:34:13 happen
0:34:13 I
0:34:14 just
0:34:14 knew
0:34:14 it
0:34:14 was
0:34:15 going
0:34:15 to
0:34:15 change
0:34:15 things
0:34:16 and
0:34:16 I
0:34:16 was
0:34:17 fascinated
0:34:17 with
0:34:17 it
0:34:18 and
0:34:18 then
0:34:19 again
0:34:19 I’ve
0:34:20 used
0:34:20 this
0:34:20 word
0:34:20 serendipity
0:34:21 but it
0:34:21 is
0:34:21 the
0:34:21 leet
0:34:22 motive
0:34:22 of
0:34:22 my
0:34:22 life
0:34:23 a
0:34:23 couple
0:34:23 of
0:34:24 months
0:34:24 later
0:34:25 I
0:34:25 was
0:34:26 offered
0:34:27 to buy
0:34:28 QVC
0:34:29 and
0:34:29 I
0:34:30 did
0:34:30 it
0:34:30 and
0:34:31 so
0:34:31 by
0:34:31 the
0:34:32 time
0:34:32 the
0:34:32 internet
0:34:32 came
0:34:33 along
0:34:33 from
0:34:33 this
0:34:34 primitive
0:34:34 convergence
0:34:35 now
0:34:35 two
0:34:35 years
0:34:36 later
0:34:37 I
0:34:37 had
0:34:37 kind
0:34:37 of
0:34:38 in
0:34:38 my
0:34:39 fingertips
0:34:39 an
0:34:40 understanding
0:34:40 of
0:34:40 that
0:34:41 world
0:34:42 and
0:34:42 so
0:34:43 when
0:34:44 that
0:34:44 happened
0:34:45 we
0:34:45 were
0:34:45 able
0:34:45 to
0:34:46 start
0:34:47 all
0:34:47 these
0:34:48 businesses
0:34:48 the
0:34:48 internet
0:34:49 business
0:34:49 Expedia
0:34:50 and
0:34:50 Match
0:34:50 and
0:34:50 all
0:34:50 these
0:34:51 things
0:34:51 that
0:34:51 came
0:34:52 along
0:34:52 because
0:34:53 I
0:34:53 was
0:34:53 kind
0:34:53 of
0:34:53 present
0:34:54 at
0:34:54 the
0:34:54 creation
0:34:55 of
0:34:55 this
0:34:55 radical
0:34:56 transformation
0:34:57 into
0:34:58 digital
0:34:58 age
0:34:59 I
0:34:59 didn’t
0:35:00 plan
0:35:00 it
0:35:01 I
0:35:01 never
0:35:01 actually
0:35:01 planned
0:35:02 anything
0:35:03 but
0:35:03 once
0:35:03 I
0:35:04 saw
0:35:04 it
0:35:05 I
0:35:05 was
0:35:06 just
0:35:07 again
0:35:07 drawn
0:35:08 like
0:35:08 a
0:35:08 magnet
0:35:08 to
0:35:08 it
0:35:09 and
0:35:10 that’s
0:35:11 what
0:35:11 got it
0:35:11 started
0:35:12 and
0:35:12 then
0:35:12 it
0:35:12 just
0:35:13 went
0:35:13 from
0:35:13 there
0:35:14 you
0:35:14 you
0:35:14 you
0:35:15 have
0:35:15 a
0:35:15 reputation
0:35:16 for
0:35:17 mentoring
0:35:18 and
0:35:19 developing
0:35:19 or
0:35:19 maturing
0:35:19 a lot
0:35:19 of
0:35:20 pretty
0:35:21 impressive
0:35:22 executives
0:35:22 ranging
0:35:22 from
0:35:23 Strauss
0:35:23 Elnick
0:35:23 to
0:35:24 Dara
0:35:24 Kaswishai
0:35:26 at
0:35:26 Uber
0:35:26 Don
0:35:27 Steele
0:35:29 one of
0:35:29 my
0:35:30 investors
0:35:30 Tim
0:35:31 Armstrong
0:35:32 speaks
0:35:32 very
0:35:33 highly
0:35:33 of you
0:35:34 I’d be
0:35:34 curious
0:35:35 when
0:35:35 you
0:35:35 see
0:35:36 someone
0:35:36 what
0:35:37 attributes
0:35:37 in
0:35:38 them
0:35:39 or
0:35:39 signals
0:35:40 tell
0:35:40 you
0:35:40 this
0:35:41 person
0:35:41 is
0:35:41 worth
0:35:42 making
0:35:42 an
0:35:42 investment
0:35:42 in
0:35:43 and
0:35:43 this
0:35:43 person
0:35:43 could
0:35:45 play
0:35:45 a
0:35:45 really
0:35:46 important
0:35:46 role
0:35:46 what
0:35:47 do
0:35:48 you
0:35:48 spot
0:35:48 in
0:35:49 people
0:35:49 and
0:35:49 think
0:35:49 this
0:35:50 person
0:35:50 is
0:35:50 a
0:35:50 comer
0:35:51 spark
0:35:53 energy
0:35:53 edge
0:35:54 being
0:35:55 alive
0:35:55 to
0:35:55 the
0:35:55 moment
0:35:56 and
0:35:56 that’s
0:35:56 all
0:35:57 I
0:35:57 need
0:35:57 I
0:35:57 don’t
0:35:58 like
0:35:59 education
0:36:01 unless
0:36:02 they’re
0:36:02 you know
0:36:02 tool
0:36:03 sets
0:36:03 you need
0:36:03 to do
0:36:03 a
0:36:04 specific
0:36:04 task
0:36:05 but
0:36:06 education
0:36:06 doesn’t
0:36:07 impress
0:36:07 me
0:36:08 certainly
0:36:08 MBAs
0:36:08 don’t
0:36:09 impress
0:36:09 me
0:36:09 I
0:36:09 think
0:36:09 they’re
0:36:10 over
0:36:10 educated
0:36:11 or
0:36:11 narrowly
0:36:11 over
0:36:12 educated
0:36:14 and
0:36:15 I
0:36:15 just
0:36:15 look
0:36:16 for
0:36:16 somebody
0:36:16 who’s
0:36:17 got
0:36:18 some
0:36:18 spark
0:36:19 and
0:36:20 edge
0:36:20 doesn’t
0:36:21 have
0:36:21 to
0:36:21 have
0:36:21 an
0:36:21 original
0:36:22 mind
0:36:23 just
0:36:23 has
0:36:23 has
0:36:24 to
0:36:24 have
0:36:24 a
0:36:25 live
0:36:25 mind
0:36:25 and
0:36:25 be
0:36:26 open
0:36:26 to
0:36:27 possibilities
0:36:27 and
0:36:28 be
0:36:28 curious
0:36:28 if I
0:36:29 see
0:36:29 that
0:36:31 that’s
0:36:31 enough
0:36:31 to
0:36:32 start
0:36:32 and
0:36:33 every
0:36:33 one
0:36:33 of
0:36:33 the
0:36:34 people
0:36:34 you
0:36:34 mentioned
0:36:36 almost
0:36:36 almost
0:36:36 almost
0:36:36 everyone
0:36:37 that’s
0:36:37 come
0:36:37 into
0:36:37 my
0:36:37 life
0:36:37 in
0:36:37 that
0:36:38 way
0:36:39 usually
0:36:39 comes
0:36:39 in
0:36:40 at
0:36:40 the
0:36:40 junior
0:36:41 of
0:36:41 levels
0:36:43 and
0:36:44 you
0:36:44 see
0:36:45 that
0:36:46 little
0:36:46 spark
0:36:46 or
0:36:46 whatever
0:36:47 it
0:36:47 is
0:36:48 and
0:36:50 I
0:36:50 don’t
0:36:50 like
0:36:50 I
0:36:51 think
0:36:51 mentoring
0:36:51 is
0:36:51 a
0:36:52 it’s
0:36:53 cut
0:36:53 into
0:36:53 official
0:36:54 like
0:36:55 choose
0:36:55 your
0:36:55 mentor
0:36:55 me
0:36:56 or
0:36:56 whatever
0:36:56 all
0:36:56 that
0:36:57 stuff
0:36:57 I
0:36:58 think
0:36:58 it’s
0:36:58 a
0:36:58 little
0:36:59 high
0:36:59 flown
0:37:00 but
0:37:01 I
0:37:01 think
0:37:02 if
0:37:02 you
0:37:02 get
0:37:02 people
0:37:02 at
0:37:02 the
0:37:03 earliest
0:37:03 age
0:37:03 and
0:37:03 they
0:37:04 get
0:37:04 into
0:37:04 your
0:37:05 environment
0:37:06 and
0:37:06 you
0:37:06 can
0:37:07 bash
0:37:07 around
0:37:08 with
0:37:08 them
0:37:09 in
0:37:09 different
0:37:10 roles
0:37:10 that
0:37:10 they
0:37:10 could
0:37:11 play
0:37:12 and
0:37:12 then
0:37:13 they
0:37:13 grow
0:37:13 up
0:37:14 within
0:37:14 the
0:37:16 organization
0:37:17 they
0:37:17 just
0:37:18 get
0:37:18 big
0:37:19 dosages
0:37:19 of
0:37:19 everything
0:37:20 and
0:37:21 some
0:37:21 it
0:37:21 takes
0:37:21 and
0:37:21 some
0:37:21 it
0:37:22 doesn’t
0:37:23 I’m
0:37:23 curious
0:37:23 what
0:37:24 you
0:37:24 think
0:37:24 when
0:37:24 you
0:37:25 look
0:37:25 at
0:37:25 the
0:37:25 media
0:37:26 world
0:37:26 right
0:37:26 now
0:37:27 are
0:37:27 there
0:37:27 any
0:37:27 kind
0:37:28 specific
0:37:28 trends
0:37:29 that
0:37:29 pop
0:37:29 out
0:37:29 to
0:37:30 you
0:37:30 and
0:37:30 any
0:37:30 thoughts
0:37:31 on
0:37:31 say
0:37:31 you’re
0:37:31 coming
0:37:32 out
0:37:32 and
0:37:33 you
0:37:33 want
0:37:33 to
0:37:33 be
0:37:33 the
0:37:33 next
0:37:33 Barry
0:37:34 Diller
0:37:34 where
0:37:34 do
0:37:34 you
0:37:34 think
0:37:34 the
0:37:35 puck
0:37:35 is
0:37:35 headed
0:37:36 well
0:37:36 I
0:37:36 have
0:37:37 no
0:37:37 clue
0:37:37 where
0:37:37 it’s
0:37:37 headed
0:37:38 really
0:37:38 I
0:37:38 mean
0:37:38 I
0:37:39 can
0:37:40 a
0:37:40 couple
0:37:40 of
0:37:40 things
0:37:41 maybe
0:37:41 I
0:37:41 mean
0:37:42 if
0:37:42 I
0:37:42 was
0:37:43 starting
0:37:43 today
0:37:43 I
0:37:43 would
0:37:44 look
0:37:44 for
0:37:44 things
0:37:44 that
0:37:44 can’t
0:37:45 be
0:37:46 disintermediated
0:37:47 because
0:37:47 I
0:37:47 think
0:37:48 the
0:37:48 changes
0:37:59 so
0:38:01 if
0:38:02 I
0:38:02 were
0:38:03 again
0:38:04 mine
0:38:05 wasn’t
0:38:06 my own
0:38:06 experience
0:38:07 all I
0:38:07 got is
0:38:07 my own
0:38:08 experience
0:38:08 I
0:38:08 was
0:38:09 drawn
0:38:09 to
0:38:09 stuff
0:38:10 I
0:38:10 didn’t
0:38:10 suss
0:38:11 out
0:38:12 oh
0:38:13 entertainment
0:38:13 business
0:38:14 looks like
0:38:15 it has
0:38:15 this or
0:38:15 that
0:38:16 quality
0:38:16 about
0:38:16 it
0:38:17 I
0:38:17 was
0:38:17 just
0:38:17 fascinated
0:38:18 by
0:38:18 it
0:38:19 I
0:38:19 think
0:38:20 you
0:38:20 think
0:38:20 what
0:38:21 fascinates
0:38:21 you
0:38:21 what
0:38:21 are
0:38:22 you
0:38:23 curious
0:38:23 about
0:38:24 and
0:38:24 then
0:38:25 just
0:38:25 get on
0:38:25 the
0:38:25 broad
0:38:26 path
0:38:26 of it
0:38:26 somehow
0:38:27 just
0:38:27 start
0:38:28 however
0:38:28 you
0:38:29 whatever
0:38:29 door
0:38:30 you
0:38:30 have
0:38:30 to
0:38:30 bash
0:38:30 through
0:38:31 whatever
0:38:31 you
0:38:31 have
0:38:32 to
0:38:32 do
0:38:34 just
0:38:35 get
0:38:35 on
0:38:35 the
0:38:35 main
0:38:36 path
0:38:36 of
0:38:36 whatever
0:38:37 intrigues
0:38:37 you
0:38:38 and
0:38:39 it
0:38:39 will
0:38:41 take
0:38:41 you
0:38:42 or not
0:38:42 but
0:38:43 it’ll
0:38:43 it’ll
0:38:44 take
0:38:44 you
0:38:44 where
0:38:45 you’re
0:38:45 supposed
0:38:45 to
0:38:46 go
0:38:47 as
0:38:47 against
0:38:48 the
0:38:49 dopes
0:38:50 particularly
0:38:50 entertainment
0:38:51 business
0:38:51 who say
0:38:51 I
0:38:52 want to
0:38:52 run
0:38:52 a
0:38:52 studio
0:38:53 anyone
0:38:53 who
0:38:53 says
0:38:53 that
0:38:53 to
0:38:53 me
0:38:53 I
0:38:54 would
0:38:54 throw
0:38:54 out
0:38:54 of
0:38:54 my
0:38:54 office
0:38:55 I
0:38:55 mean
0:38:56 that’s
0:38:56 like
0:38:56 such
0:38:57 an
0:38:57 idiot
0:38:57 goal
0:38:58 I
0:38:59 think
0:38:59 look
0:38:59 if
0:38:59 you
0:38:59 want
0:39:00 to
0:39:00 be
0:39:00 a
0:39:00 doctor
0:39:01 yeah
0:39:01 you
0:39:02 gotta
0:39:02 have
0:39:02 a
0:39:02 goal
0:39:03 you
0:39:03 gotta
0:39:03 get
0:39:03 a
0:39:03 degree
0:39:04 or
0:39:04 other
0:39:05 things
0:39:06 but
0:39:06 if
0:39:06 if
0:39:07 those
0:39:07 aren’t
0:39:08 necessary
0:39:08 then
0:39:09 early
0:39:09 age
0:39:10 goal
0:39:10 stuff
0:39:10 is
0:39:11 really
0:39:11 stupid
0:39:12 you
0:39:12 should
0:39:12 only
0:39:13 be
0:39:13 governed
0:39:13 by
0:39:13 what
0:39:14 you’re
0:39:14 curious
0:39:15 about
0:39:15 and
0:39:16 get
0:39:16 in
0:39:16 the
0:39:16 lane
0:39:18 in
0:39:18 terms
0:39:18 of
0:39:19 the
0:39:19 media
0:39:19 ecosystem
0:39:20 right
0:39:20 now
0:39:21 you’ve
0:39:21 actually
0:39:22 I
0:39:22 think
0:39:22 some
0:39:22 of
0:39:22 the
0:39:22 stuff
0:39:23 I’ve
0:39:23 read
0:39:23 you’ve
0:39:23 called
0:39:23 for
0:39:24 antitrust
0:39:24 do you
0:39:24 think
0:39:25 the
0:39:25 ecosystem
0:39:26 is
0:39:26 too
0:39:26 concentrated
0:39:27 right
0:39:27 now
0:39:28 oh
0:39:28 you
0:39:28 mean
0:39:28 the
0:39:29 lawsuits
0:39:30 against
0:39:30 Google
0:39:30 and
0:39:31 and
0:39:32 alphabet
0:39:32 I
0:39:32 don’t
0:39:33 know
0:39:33 how
0:39:33 practical
0:39:34 it
0:39:34 is
0:39:34 look
0:39:34 I
0:39:34 think
0:39:35 with
0:39:35 Google
0:39:35 Google
0:39:36 the
0:39:36 thing
0:39:37 is
0:39:37 Google
0:39:38 was
0:39:39 and
0:39:39 is
0:39:40 currently
0:39:40 but
0:39:41 by
0:39:41 my
0:39:41 little
0:39:42 currently
0:39:42 is on
0:39:42 the
0:39:43 head
0:39:43 of
0:39:43 a
0:39:43 little
0:39:43 pin
0:39:44 because
0:39:45 that’s
0:39:45 changing
0:39:46 Google
0:39:46 was an
0:39:47 absolute
0:39:47 monopoly
0:39:49 no
0:39:49 question
0:39:50 you
0:39:51 lived
0:39:51 as a
0:39:52 surf
0:39:52 in
0:39:52 their
0:39:53 land
0:39:53 if
0:39:53 you
0:39:54 had
0:39:54 anything
0:39:55 internet
0:39:55 or
0:39:56 traffic
0:39:56 oriented
0:39:57 that you
0:39:57 needed
0:39:58 for
0:39:58 your
0:39:59 services
0:39:59 or
0:40:00 products
0:40:01 a
0:40:01 total
0:40:02 monopoly
0:40:03 I
0:40:03 think
0:40:05 that’s
0:40:06 just
0:40:06 about
0:40:06 to
0:40:06 change
0:40:07 now
0:40:08 maybe
0:40:08 their
0:40:09 Gemini
0:40:10 will
0:40:11 take
0:40:11 over
0:40:12 search
0:40:12 just
0:40:12 like
0:40:13 their
0:40:13 Google
0:40:14 took
0:40:14 over
0:40:15 search
0:40:15 20
0:40:15 years
0:40:16 ago
0:40:16 I
0:40:17 doubt
0:40:17 it
0:40:17 I
0:40:17 don’t
0:40:18 think
0:40:18 the
0:40:18 chances
0:40:18 are
0:40:19 great
0:40:20 so
0:40:21 it
0:40:21 seems
0:40:22 awfully
0:40:22 late
0:40:23 maybe
0:40:23 you
0:40:24 need
0:40:24 most
0:40:24 antitrust
0:40:25 stuff
0:40:25 does
0:40:25 come
0:40:25 late
0:40:26 of
0:40:26 this
0:40:26 kind
0:40:27 so
0:40:27 I
0:40:27 don’t
0:40:28 know
0:40:28 if
0:40:28 that
0:40:28 how
0:40:29 what
0:40:29 sense
0:40:29 that
0:40:30 makes
0:40:30 and
0:40:30 as
0:40:30 for
0:40:31 separating
0:40:32 Instagram
0:40:33 or
0:40:33 WhatsApp
0:40:33 and
0:40:33 trying
0:40:34 to
0:40:34 get
0:40:34 them
0:40:34 I
0:40:34 mean
0:40:35 it’s
0:40:36 also
0:40:36 I
0:40:37 think
0:40:37 the
0:40:37 basis
0:40:38 of that
0:40:38 doesn’t
0:40:38 make
0:40:38 any
0:40:39 sense
0:40:39 I
0:40:39 don’t
0:40:40 think
0:40:41 that
0:40:41 they
0:40:42 are
0:40:42 anti
0:40:43 competitive
0:40:45 at the
0:40:45 heart
0:40:45 of the
0:40:46 meta
0:40:46 lawsuit
0:40:46 doesn’t
0:40:47 make
0:40:47 any
0:40:47 total
0:40:47 sense
0:40:48 to
0:40:48 me
0:40:48 but
0:40:48 okay
0:40:49 all
0:40:49 of
0:40:49 that
0:40:50 I
0:40:51 think
0:40:52 that
0:40:52 what
0:40:53 is
0:40:53 happening
0:40:54 on
0:40:54 the
0:40:54 eve
0:40:54 of
0:40:55 today
0:40:56 in
0:40:56 the
0:40:56 next
0:40:56 year
0:40:57 or
0:40:57 two
0:40:58 is
0:40:59 there’s
0:40:59 going
0:40:59 to
0:41:00 be
0:41:00 so
0:41:01 much
0:41:01 diversity
0:41:02 in
0:41:03 AI
0:41:04 empowered
0:41:04 stuff
0:41:05 that
0:41:06 I
0:41:06 think
0:41:07 these
0:41:08 tech
0:41:09 monopolies
0:41:09 except
0:41:09 for
0:41:10 Apple
0:41:11 which
0:41:11 is
0:41:11 not
0:41:11 a
0:41:12 monopoly
0:41:12 but
0:41:12 is
0:41:12 the
0:41:13 greatest
0:41:13 business
0:41:13 as
0:41:14 you
0:41:14 know
0:41:15 the
0:41:15 iPhone
0:41:16 business
0:41:16 and
0:41:16 its
0:41:17 walled
0:41:17 circle
0:41:18 I
0:41:19 don’t
0:41:19 know
0:41:19 how
0:41:19 you
0:41:19 do
0:41:19 better
0:41:20 than
0:41:20 that
0:41:22 that
0:41:22 ecosystem
0:41:23 but
0:41:23 I
0:41:24 don’t
0:41:24 think
0:41:24 these
0:41:24 companies
0:41:24 are
0:41:25 going
0:41:25 to
0:41:26 these
0:41:26 companies
0:41:27 probably
0:41:28 because
0:41:28 they’re
0:41:28 so
0:41:29 big
0:41:29 and
0:41:29 so
0:41:30 profitable
0:41:31 that
0:41:31 offshoots
0:41:31 of
0:41:31 them
0:41:32 look
0:41:33 Google
0:41:34 has
0:41:34 YouTube
0:41:35 which
0:41:37 is
0:41:37 a
0:41:38 giant
0:41:40 people
0:41:40 don’t
0:41:41 realize
0:41:41 how
0:41:42 powerful
0:41:43 YouTube
0:41:43 is
0:41:44 YouTube
0:41:44 is
0:41:44 probably
0:41:45 worth
0:41:45 more
0:41:46 than
0:41:46 Google
0:41:46 search
0:41:47 in a
0:41:47 while
0:41:48 because
0:41:48 I
0:41:48 don’t
0:41:48 see
0:41:48 that
0:41:48 getting
0:41:49 disintermediated
0:41:50 so
0:41:51 anyway
0:41:51 I’m
0:41:51 long
0:41:52 winded
0:41:52 about
0:41:52 this
0:41:52 I
0:41:53 don’t
0:41:53 think
0:41:54 that
0:41:55 the
0:41:55 breakup
0:41:56 I think
0:41:56 it’s
0:41:56 the
0:41:57 breakup
0:41:57 of
0:41:57 these
0:41:57 things
0:41:58 is
0:41:58 so
0:41:58 late
0:41:59 in
0:41:59 the
0:41:59 game
0:42:00 that
0:42:00 they’re
0:42:01 going
0:42:01 to
0:42:01 get
0:42:02 competed
0:42:03 with
0:42:04 vociferously
0:42:04 by
0:42:05 everything
0:42:06 by
0:42:07 everything
0:42:08 you’re
0:42:08 you’re
0:42:08 going to
0:42:09 do it
0:42:09 you’re
0:42:09 going to
0:42:09 be a good
0:42:09 segue
0:42:10 into
0:42:10 streaming
0:42:11 wars
0:42:12 when you
0:42:12 look at
0:42:12 Netflix
0:42:13 and all
0:42:14 the other
0:42:14 players
0:42:14 I think
0:42:14 of it
0:42:15 as
0:42:15 Netflix
0:42:15 and the
0:42:15 seven
0:42:16 dwarves
0:42:16 any
0:42:17 predictions
0:42:17 or any
0:42:19 feel for
0:42:19 how that
0:42:20 might shake
0:42:20 out
0:42:22 five years
0:42:22 ago
0:42:22 I said
0:42:22 Netflix
0:42:23 won
0:42:23 everybody
0:42:24 get over
0:42:24 it
0:42:24 please
0:42:25 don’t
0:42:25 try
0:42:26 don’t
0:42:26 over
0:42:27 invest
0:42:27 to try
0:42:28 and become
0:42:29 or compete
0:42:30 against Netflix
0:42:30 you cannot
0:42:31 do it
0:42:33 they lead
0:42:33 in every
0:42:34 respect
0:42:36 not only
0:42:36 the movie
0:42:37 business
0:42:37 but certainly
0:42:38 the television
0:42:38 business
0:42:40 in every
0:42:40 respect
0:42:41 they are
0:42:42 dominant
0:42:43 they set
0:42:44 the rules
0:42:45 and everybody
0:42:45 else
0:42:46 abides by
0:42:46 those rules
0:42:47 doesn’t mean
0:42:47 that there
0:42:48 aren’t other
0:42:48 companies
0:42:50 that can be
0:42:50 successful
0:42:51 with their
0:42:52 streaming
0:42:52 if they
0:42:53 scale it
0:42:53 down
0:42:55 what their
0:42:56 cost going
0:42:57 into it
0:42:57 and
0:42:58 they
0:42:59 make
0:42:59 good
0:43:00 programming
0:43:00 because in
0:43:01 the end
0:43:01 entertainment
0:43:02 is a
0:43:02 business
0:43:02 of hits
0:43:03 world
0:43:03 of hits
0:43:05 and
0:43:05 you can
0:43:06 do it
0:43:06 at a
0:43:08 lesser
0:43:09 scale
0:43:09 than Netflix
0:43:10 and succeed
0:43:10 very nicely
0:43:11 you can
0:43:11 just never
0:43:12 be
0:43:13 ever
0:43:14 be number
0:43:14 one
0:43:14 or have
0:43:15 big growth
0:43:15 that the
0:43:16 growth
0:43:16 of those
0:43:17 movie
0:43:17 companies
0:43:18 subsumed
0:43:19 everything else
0:43:19 that came
0:43:19 along for
0:43:20 70 years
0:43:21 they are
0:43:21 being
0:43:22 have been
0:43:22 subsumed
0:43:23 now by
0:43:24 huge
0:43:24 tech
0:43:25 companies
0:43:25 that have
0:43:25 different
0:43:26 business
0:43:26 models
0:43:26 than they
0:43:27 do
0:43:27 that they
0:43:28 can never
0:43:28 compete
0:43:28 with
0:43:29 so all
0:43:30 those
0:43:30 companies
0:43:31 that
0:43:31 have
0:43:32 been
0:43:32 around
0:43:32 for
0:43:32 100
0:43:33 years
0:43:34 they’re
0:43:34 just
0:43:34 going
0:43:34 to be
0:43:34 smaller
0:43:35 enterprises
0:43:36 without
0:43:37 great growth
0:43:38 prospects
0:43:38 but they’ll
0:43:39 be okay
0:43:40 there’s a lot
0:43:41 of you see
0:43:41 all these
0:43:41 tiktoks about
0:43:42 people saying
0:43:43 that you know
0:43:44 Hollywood is
0:43:44 under set
0:43:45 especially production
0:43:46 that production
0:43:46 is way down
0:43:47 in LA
0:43:48 and that everyone’s
0:43:49 asking for tax
0:43:50 credits to make
0:43:50 it more
0:43:51 competitive
0:43:52 and I think
0:43:53 Netflix now
0:43:53 spends more
0:43:53 than half
0:43:54 of its content
0:43:54 budget
0:43:55 overseas
0:43:56 do you
0:43:56 think
0:43:57 that
0:43:58 Hollywood
0:43:59 is to
0:44:00 the
0:44:01 entertainment
0:44:01 industry
0:44:02 what Detroit
0:44:02 was to
0:44:02 the automotive
0:44:03 industry
0:44:04 is this
0:44:04 cyclical
0:44:05 or structural
0:44:06 Hollywood
0:44:06 hedge money
0:44:07 is gone
0:44:08 forever
0:44:08 again
0:44:10 Hollywood
0:44:10 now
0:44:11 is dominated
0:44:12 by
0:44:13 Netflix
0:44:14 tech
0:44:14 company
0:44:15 Amazon
0:44:16 a tech
0:44:16 company
0:44:16 with
0:44:17 completely
0:44:17 different
0:44:17 business
0:44:18 model
0:44:19 than
0:44:19 anybody
0:44:19 in the
0:44:20 entertainment
0:44:20 business
0:44:20 could have
0:44:21 ever
0:44:21 conceived
0:44:21 of
0:44:22 which
0:44:22 is
0:44:22 we
0:44:23 don’t
0:44:23 care
0:44:23 if
0:44:23 you
0:44:23 watch
0:44:23 this
0:44:24 stuff
0:44:24 really
0:44:25 or
0:44:25 that
0:44:25 if
0:44:26 it’s
0:44:26 you know
0:44:26 we don’t
0:44:27 need
0:44:27 really
0:44:27 hits
0:44:28 we need
0:44:28 you to
0:44:29 join
0:44:29 prime
0:44:30 and we’re
0:44:30 going to
0:44:30 give you
0:44:31 this
0:44:31 stuff
0:44:32 in the
0:44:32 front
0:44:33 of the
0:44:33 store
0:44:35 in order
0:44:35 to get
0:44:35 you in
0:44:35 the
0:44:36 store
0:44:36 of
0:44:37 prime
0:44:38 how do
0:44:38 you
0:44:38 compete
0:44:39 with
0:44:39 that
0:44:39 it’s
0:44:40 not
0:44:40 possible
0:44:41 and
0:44:41 then
0:44:42 there’s
0:44:42 of course
0:44:43 Apple
0:44:43 and its
0:44:44 efforts
0:44:44 in
0:44:45 programming
0:44:46 so
0:44:47 tech
0:44:48 are
0:44:49 now
0:44:49 the
0:44:50 overlords
0:44:51 Hollywood
0:44:52 is
0:44:53 I’m
0:44:53 not
0:44:53 saying
0:44:54 it’s
0:44:54 culturally
0:44:55 irrelevant
0:44:55 because
0:44:56 a lot
0:44:56 of
0:44:57 stuff
0:44:57 gets
0:44:58 created
0:44:58 there
0:44:59 or
0:44:59 is
0:44:59 organized
0:45:00 there
0:45:01 whether
0:45:01 it’s
0:45:01 shot
0:45:01 there
0:45:01 or
0:45:02 shot
0:45:02 someplace
0:45:02 else
0:45:03 is
0:45:03 somewhat
0:45:04 irrelevant
0:45:04 though
0:45:05 I think
0:45:05 it’s
0:45:05 very
0:45:05 relevant
0:45:06 to
0:45:06 the
0:45:06 crafts
0:45:07 all of
0:45:07 whom
0:45:07 live
0:45:07 in
0:45:08 LA
0:45:09 and
0:45:09 I
0:45:09 think
0:45:10 LA
0:45:11 county
0:45:11 LA
0:45:12 city
0:45:13 California
0:45:13 state
0:45:14 has
0:45:14 been
0:45:15 so
0:45:15 frigging
0:45:16 dumb
0:45:17 in
0:45:18 not
0:45:18 offering
0:45:19 the
0:45:19 kinds
0:45:19 of
0:45:20 production
0:45:21 below
0:45:21 the
0:45:21 line
0:45:22 incentives
0:45:22 that
0:45:22 every
0:45:23 other
0:45:23 state
0:45:24 and
0:45:24 country
0:45:25 has
0:45:25 offered
0:45:26 that
0:45:26 has
0:45:26 pulled
0:45:27 the
0:45:27 centrality
0:45:27 of
0:45:28 just
0:45:28 making
0:45:28 this
0:45:28 stuff
0:45:29 away
0:45:29 from
0:45:30 the
0:45:30 place
0:45:30 that’s
0:45:30 got
0:45:31 all
0:45:31 the
0:45:31 craft
0:45:32 expertise
0:45:32 kind
0:45:32 kind
0:45:33 crazy
0:45:34 there
0:45:34 it
0:45:34 is
0:45:35 certainly
0:45:35 tariffs
0:45:35 aren’t
0:45:36 going
0:45:36 to
0:45:36 help
0:45:36 that
0:45:37 that’s
0:45:38 brainless
0:45:39 it’s
0:45:39 just a
0:45:40 completely
0:45:41 different
0:45:43 system
0:45:43 now
0:45:44 than
0:45:45 what it
0:45:45 was
0:45:45 for
0:45:46 you know
0:45:46 dominated
0:45:47 again
0:45:47 for
0:45:48 close
0:45:48 to
0:45:48 100
0:45:48 years
0:45:49 by
0:45:49 just
0:45:50 a
0:45:50 handful
0:45:50 of
0:45:50 companies
0:45:52 that
0:45:53 subsumed
0:45:53 almost
0:45:54 everything
0:45:54 that came
0:45:55 along
0:45:56 technically
0:45:57 until
0:45:57 Netflix
0:45:58 busted
0:45:58 the
0:45:58 apple
0:46:08 support
0:46:08 for
0:46:08 the
0:46:08 show
0:46:08 comes
0:46:08 from
0:46:09 Mercury
0:46:09 the
0:46:09 banking
0:46:10 product
0:46:10 that
0:46:10 feels
0:46:11 extraordinary
0:46:12 to use
0:46:12 when you’re
0:46:12 a startup
0:46:13 founder
0:46:13 getting your
0:46:13 business
0:46:14 off the
0:46:14 ground
0:46:15 the last
0:46:15 thing you
0:46:15 want to
0:46:15 be doing
0:46:16 is toggling
0:46:16 between
0:46:16 a dozen
0:46:17 apps
0:46:17 and clunky
0:46:17 banking
0:46:18 services
0:46:18 that can
0:46:19 barely
0:46:19 keep up
0:46:19 with your
0:46:20 needs
0:46:20 enter
0:46:22 Mercury
0:46:22 Mercury
0:46:23 is the
0:46:23 banking
0:46:23 product
0:46:24 made by
0:46:24 entrepreneurs
0:46:24 for
0:46:25 entrepreneurs
0:46:26 what makes
0:46:26 it so
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0:46:27 well
0:46:28 Mercury
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0:46:28 technically
0:46:29 a bank
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0:46:36 because
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0:46:38 your mind
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0:46:40 of growing
0:46:40 your business
0:46:41 with Mercury
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0:46:45 and keep
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0:46:46 spend
0:46:46 under
0:46:47 control
0:46:47 visit
0:46:48 Mercury.com
0:46:49 to join
0:46:49 over 200,000
0:46:50 entrepreneurs
0:46:50 who use
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0:46:52 Mercury
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0:46:54 that does
0:46:54 more
0:46:59 financial
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0:47:00 NA
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0:47:01 and Trust
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0:47:02 FDIC
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0:47:04 FDIC
0:47:05 pursuant to
0:47:05 a license
0:47:06 from MasterCard
0:47:12 Support for
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0:47:13 SelectQuote
0:47:14 I’m sure
0:47:14 you’ve heard
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0:47:15 the phrase
0:47:16 you can’t
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0:47:17 and what
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0:47:18 when you
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0:47:19 worldly
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0:48:39 so
0:48:40 just
0:48:40 I
0:48:40 want
0:48:40 to
0:48:41 in
0:48:41 our
0:48:41 remaining
0:48:41 time
0:48:42 here
0:48:42 I
0:48:42 want
0:48:42 to
0:48:42 switch
0:48:42 to
0:48:43 stuff
0:48:43 that’s
0:48:44 more
0:48:44 personal
0:48:45 you’ve
0:48:45 had
0:48:45 what
0:48:45 I
0:48:46 would
0:48:46 argue
0:48:46 from
0:48:47 at least
0:48:47 an
0:48:47 exterior
0:48:48 perspective
0:48:48 is
0:48:48 a
0:48:48 very
0:48:49 successful
0:48:49 partnership
0:48:50 with
0:48:50 your
0:48:51 wife
0:48:51 you
0:48:51 guys
0:48:51 have
0:48:52 been
0:48:52 together
0:48:53 married
0:48:53 for
0:48:53 two
0:48:53 and a
0:48:54 half
0:48:54 decades
0:48:54 but
0:48:54 together
0:48:54 for
0:48:55 five
0:48:55 decades
0:48:55 is
0:48:56 that
0:48:56 right
0:48:57 except
0:48:57 for
0:48:57 an
0:48:58 inter
0:48:59 regnum
0:48:59 period
0:48:59 when
0:49:00 I
0:49:00 was
0:49:00 sent
0:49:00 off
0:49:00 to
0:49:01 the
0:49:01 wilderness
0:49:02 which
0:49:02 lasted
0:49:03 ,
0:49:03 almost
0:49:03 about
0:49:03 10
0:49:03 years
0:49:04 but
0:49:04 yes
0:49:04 we
0:49:05 are
0:49:05 it’s
0:49:06 almost
0:49:06 50
0:49:06 years
0:49:07 your
0:49:07 two
0:49:08 kids
0:49:08 I’m
0:49:08 friends
0:49:09 are
0:49:09 friendly
0:49:09 with
0:49:10 Alex
0:49:10 my
0:49:10 sense
0:49:10 is
0:49:10 you
0:49:10 have
0:49:10 a
0:49:11 really
0:49:11 good
0:49:11 relationship
0:49:11 with
0:49:12 them
0:49:12 what
0:49:13 advice
0:49:13 would
0:49:13 you
0:49:14 have
0:49:15 for
0:49:16 husbands
0:49:16 and
0:49:16 for
0:49:17 dads
0:49:18 around
0:49:20 fostering
0:49:20 and
0:49:21 cultivating
0:49:21 strong
0:49:22 relationships
0:49:23 with
0:49:23 your
0:49:23 partner
0:49:24 and
0:49:24 your
0:49:24 kids
0:49:25 I
0:49:25 don’t
0:49:25 know
0:49:26 I
0:49:26 guess
0:49:26 be
0:49:27 engaged
0:49:27 or
0:49:27 whatever
0:49:28 I
0:49:28 don’t
0:49:28 I’m
0:49:29 not
0:49:29 really
0:49:29 very
0:49:29 good
0:49:29 at
0:49:30 advice
0:49:30 I
0:49:31 think
0:49:32 I
0:49:33 just
0:49:33 think
0:49:33 again
0:49:33 if
0:49:33 you’re
0:49:34 lucky
0:49:34 enough
0:49:35 that
0:49:39 luck
0:49:39 is
0:49:40 a
0:49:40 real
0:49:40 part
0:49:41 of
0:49:42 what
0:49:43 is
0:49:44 the
0:49:44 result
0:49:45 of
0:49:46 a
0:49:46 child
0:49:46 that
0:49:47 gets
0:49:47 to
0:49:47 be
0:49:48 let’s
0:49:48 see
0:49:49 a
0:49:49 semi
0:49:50 adult
0:49:50 in
0:49:50 their
0:49:51 teens
0:49:51 or
0:49:51 post
0:49:51 teens
0:49:52 or
0:49:52 twenties
0:49:53 whatever
0:49:53 in
0:49:53 their
0:49:53 kind
0:49:53 of
0:49:54 development
0:49:54 period
0:49:56 and
0:49:57 you
0:49:57 know
0:49:57 if
0:49:58 they
0:49:58 come
0:49:58 out
0:49:58 of
0:49:58 that
0:49:58 as
0:49:59 responsible
0:50:00 whatever
0:50:00 your
0:50:01 definition
0:50:01 of
0:50:01 responsible
0:50:02 is
0:50:02 if
0:50:02 they’re
0:50:03 responsible
0:50:04 and
0:50:05 you’re
0:50:05 engaged
0:50:05 with
0:50:06 them
0:50:08 it’s
0:50:08 really
0:50:08 not
0:50:08 me
0:50:08 you
0:50:08 know
0:50:09 what
0:50:09 as I
0:50:09 think
0:50:10 about it
0:50:10 it’s
0:50:10 not
0:50:10 me
0:50:10 it’s
0:50:11 Dionne
0:50:11 my
0:50:11 wife
0:50:12 I
0:50:12 don’t
0:50:12 know
0:50:13 I’ve
0:50:13 never
0:50:13 seen
0:50:14 anyone
0:50:14 else’s
0:50:15 relationship
0:50:15 with
0:50:15 their
0:50:15 children
0:50:16 which
0:50:16 is
0:50:17 like
0:50:17 that
0:50:18 it
0:50:18 is
0:50:20 it’s
0:50:20 not
0:50:21 the
0:50:22 old
0:50:23 Elaine
0:50:23 May
0:50:23 Mike
0:50:24 Nichols
0:50:24 thing
0:50:24 of
0:50:24 you
0:50:24 know
0:50:25 of
0:50:25 guilt
0:50:26 and
0:50:26 calling
0:50:26 quote
0:50:26 your
0:50:27 mother
0:50:28 this
0:50:28 family
0:50:29 talks
0:50:29 to
0:50:29 each
0:50:29 other
0:50:31 every
0:50:31 day
0:50:33 and
0:50:33 multiple
0:50:34 times
0:50:34 a day
0:50:35 and
0:50:36 none
0:50:36 of it
0:50:36 is
0:50:37 effortful
0:50:38 it’s
0:50:39 effortless
0:50:40 and
0:50:42 that’s
0:50:43 just
0:50:43 the
0:50:44 children
0:50:44 and
0:50:45 and the
0:50:46 grandchildren
0:50:47 much younger
0:50:48 obviously
0:50:48 but the
0:50:48 children
0:50:50 are
0:50:52 everybody’s
0:50:52 life is
0:50:52 kind of
0:50:53 intertwined
0:50:54 there’s
0:50:54 no
0:50:55 you know
0:50:56 I’m marveled
0:50:56 people say
0:50:56 well I
0:50:57 haven’t talked
0:50:57 to my
0:50:58 mother or
0:50:58 father in
0:51:00 two weeks
0:51:00 or I call
0:51:00 them every
0:51:01 Thursday or
0:51:01 whatever
0:51:02 something like
0:51:02 that
0:51:03 formalized
0:51:04 could not
0:51:04 be further
0:51:05 than the
0:51:05 truth
0:51:05 I just
0:51:05 think
0:51:06 I don’t
0:51:06 got no
0:51:07 advice
0:51:07 here I
0:51:07 just think
0:51:08 if you’re
0:51:08 lucky enough
0:51:08 to have
0:51:09 that kind
0:51:09 of
0:51:11 easy is
0:51:11 not the
0:51:11 world for
0:51:12 it but
0:51:13 natural
0:51:14 engagement
0:51:15 and
0:51:16 enfoldment
0:51:17 that
0:51:18 when things
0:51:18 happen
0:51:20 so you’re
0:51:20 83
0:51:22 you’ve
0:51:22 checked a
0:51:22 lot of
0:51:23 boxes
0:51:24 like
0:51:25 what boxes
0:51:25 are left
0:51:26 for you
0:51:26 like do
0:51:27 you have
0:51:27 when you
0:51:28 think about
0:51:28 your purpose
0:51:29 and what’s
0:51:29 left for
0:51:30 you and
0:51:30 what you
0:51:31 want to
0:51:31 accomplish
0:51:31 you haven’t
0:51:32 accomplished
0:51:33 what is
0:51:34 that or
0:51:34 those things
0:51:35 I don’t
0:51:36 think it’s
0:51:36 accomplished
0:51:37 I never
0:51:37 thought about
0:51:38 accomplishments
0:51:38 in that
0:51:38 sense
0:51:39 I think
0:51:40 it’s
0:51:40 am I
0:51:40 still
0:51:41 curious
0:51:42 I’m
0:51:42 still
0:51:43 responsible
0:51:43 for
0:51:44 two
0:51:45 public
0:51:45 companies
0:51:46 probably
0:51:46 three
0:51:47 actually
0:51:47 now
0:51:49 and
0:51:51 as long
0:51:51 as I’m
0:51:52 curious
0:51:52 about
0:51:52 them
0:51:54 then I
0:51:54 will have
0:51:54 something
0:51:55 to contribute
0:51:56 and that
0:51:57 kind of
0:51:57 goes on
0:51:58 just like
0:51:58 a clock
0:51:59 that
0:51:59 doesn’t
0:52:00 stop
0:52:01 energizer
0:52:01 bunny
0:52:01 that you
0:52:02 can’t
0:52:02 turn
0:52:02 off
0:52:03 and that’s
0:52:03 just
0:52:05 nature
0:52:07 but
0:52:07 what I
0:52:08 do
0:52:08 think
0:52:08 about
0:52:09 is
0:52:09 and I
0:52:09 don’t
0:52:09 think
0:52:10 of
0:52:10 I
0:52:10 hate
0:52:11 that
0:52:11 word
0:52:11 legacy
0:52:11 anyway
0:52:12 because I
0:52:12 think it’s
0:52:12 stupid
0:52:13 but
0:52:15 what I
0:52:16 want
0:52:17 to do
0:52:17 I like
0:52:18 public
0:52:18 art
0:52:19 and
0:52:20 public
0:52:20 places
0:52:21 and I’ve
0:52:21 been lucky
0:52:22 enough to
0:52:22 be involved
0:52:23 in a few
0:52:23 of those
0:52:24 and I
0:52:24 want to
0:52:25 do as
0:52:25 many more
0:52:26 of those
0:52:26 as I
0:52:26 can
0:52:27 because I
0:52:28 think there
0:52:28 are very
0:52:29 few people
0:52:29 who have
0:52:30 the resources
0:52:31 and the
0:52:32 will
0:52:32 or desire
0:52:33 to do
0:52:33 that
0:52:34 and since
0:52:34 I got
0:52:35 that
0:52:36 then I
0:52:36 think it’d
0:52:37 be criminal
0:52:37 for me
0:52:38 not to
0:52:39 spend
0:52:40 those
0:52:41 resources
0:52:43 and my
0:52:43 own
0:52:44 juice
0:52:45 to create
0:52:46 more
0:52:47 more public
0:52:47 places
0:52:48 and public
0:52:48 art
0:52:49 because I
0:52:50 marvel
0:52:52 at what
0:52:52 has been
0:52:53 created by
0:52:53 others
0:52:54 and
0:52:55 lives
0:52:55 for
0:52:56 hundreds
0:52:56 of
0:52:56 years
0:52:56 and
0:52:56 you
0:52:57 come
0:52:57 upon
0:52:57 it
0:52:57 and you
0:52:57 say
0:52:58 how
0:52:59 the hell
0:53:01 did they
0:53:01 decide
0:53:01 to do
0:53:02 Central Park
0:53:03 you know
0:53:05 how did
0:53:05 they
0:53:06 whatever it
0:53:06 is
0:53:07 any place
0:53:07 that there
0:53:08 is
0:53:08 anything
0:53:09 that
0:53:09 is
0:53:10 of a
0:53:11 public
0:53:12 institution
0:53:13 Barry
0:53:13 Diller
0:53:14 is a
0:53:14 businessman
0:53:15 known for
0:53:15 his
0:53:15 influential
0:53:16 roles
0:53:16 in
0:53:16 media
0:53:16 and
0:53:17 entertainment
0:53:17 he’s
0:53:18 the
0:53:18 chairman
0:53:18 and
0:53:18 senior
0:53:19 executive
0:53:19 of
0:53:20 IAC
0:53:20 his
0:53:20 new
0:53:21 book
0:53:21 Who
0:53:21 Knew
0:53:22 is
0:53:22 out
0:53:22 now
0:53:22 he
0:53:23 joins
0:53:23 us
0:53:23 from
0:53:23 his
0:53:24 office
0:53:25 in
0:53:25 Manhattan
0:53:25 Barry
0:53:27 I’ve
0:53:27 only
0:53:27 had
0:53:27 one
0:53:28 dinner
0:53:28 with
0:53:28 you
0:53:28 but
0:53:28 I
0:53:28 think
0:53:29 everybody
0:53:30 everybody
0:53:30 just
0:53:30 wants
0:53:30 to be
0:53:31 Barry
0:53:31 Diller
0:53:32 you just
0:53:33 have a certain
0:53:36 fearlessness
0:53:37 about you
0:53:37 that I
0:53:38 think we’re
0:53:38 all
0:53:39 drawn to
0:53:39 both
0:53:40 professionally
0:53:40 and
0:53:40 personally
0:53:41 really
0:53:41 appreciate
0:53:41 your
0:53:42 coming
0:53:42 on
0:53:42 the
0:53:42 show
0:53:50 this
0:53:51 episode
0:53:51 was
0:53:51 produced
0:53:51 by
0:53:51 Jennifer
0:53:52 Sanchez
0:53:53 Drew
0:53:53 Burrows
0:53:53 is
0:53:53 our
0:53:53 technical
0:53:54 director
0:53:54 thank you
0:53:55 for listening
0:53:55 to the
0:53:55 Prop G
0:53:56 Pod
0:53:56 from the
0:53:56 Box Media
0:53:57 Podcast
0:53:57 Network
0:53:58 stay tuned
0:53:58 for next
0:53:58 week’s
0:53:59 conversation
0:53:59 episode
0:54:00 featuring
0:54:00 one of
0:54:00 my
0:54:01 favorites
0:54:01 and a
0:54:01 real
0:54:02 role
0:54:02 model
0:54:02 for me
0:54:03 Sam
0:54:03 Harris