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  • Prof G Markets: GameStop Buying Bitcoin, an Activist Play at Lyft, & Gen Z Unemployment

    AI transcript
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    0:00:51 Have you noticed that headlights seem brighter these days?
    0:00:53 It’s more than just a nuisance for some people.
    0:00:56 Those headlights and other LED lights
    0:00:58 knocked me out of being a teacher.
    0:00:59 I just, I couldn’t get to work anymore
    0:01:02 without suffering these impacts,
    0:01:04 these neurological, psychological impacts.
    0:01:07 The dark side of those gleaming headlights.
    0:01:10 That’s this week on Explain It To Me.
    0:01:12 Listen every Sunday morning,
    0:01:13 wherever you get your podcasts.
    0:01:17 Hey, Prof G listeners, it’s Ed.
    0:01:18 If you’re hearing this message,
    0:01:20 it’s because you’re still listening
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    0:01:23 which means you’re actually missing
    0:01:26 half of our episodes on Prof G Markets.
    0:01:28 So for all of that content,
    0:01:30 head over to the Prof G Markets podcast,
    0:01:33 not the Prof G pod, Prof G Markets,
    0:01:34 and hit follow.
    0:01:36 We’ve also left a link in the description
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    0:01:38 Thank you,
    0:01:40 and I’ll see you on the other feed.
    0:01:44 Today is number 1461.
    0:01:45 That’s how many beers there are
    0:01:47 in a Canadian brewery’s presidential pack,
    0:01:49 offering one beer for every day
    0:01:50 of Trump’s presidency.
    0:01:52 Ed, what’s the difference
    0:01:53 between America and Canada?
    0:01:54 What’s the difference?
    0:01:56 America has really nice neighbors.
    0:02:08 I’m very pro-Canada.
    0:02:09 I’m feeling very Canadian.
    0:02:10 I’m feeling super Canadian.
    0:02:11 Actually,
    0:02:13 I don’t know if you know this,
    0:02:16 but Canada both passed
    0:02:17 same-sex marriage
    0:02:19 and now marijuana,
    0:02:20 which means actually
    0:02:22 they’re interpreting the Bible correctly.
    0:02:24 Leviticus 20, 13.
    0:02:26 If a man lies with another man,
    0:02:27 he should be stoned.
    0:02:31 That’s good.
    0:02:32 That is good.
    0:02:33 I like that joke.
    0:02:35 That’s clever and historical.
    0:02:36 It’s time for banter.
    0:02:37 What’s going on in your life?
    0:02:38 I’m doing okay.
    0:02:40 I woke up with a bit of a cold this morning,
    0:02:41 which isn’t ideal,
    0:02:43 but otherwise doing quite well.
    0:02:44 You sound fine.
    0:02:44 You sound good.
    0:02:45 Sound fine.
    0:02:45 That’s good.
    0:02:46 Okay.
    0:02:46 Okay, enough of that.
    0:02:47 Back to me.
    0:02:47 So last night,
    0:02:50 so I don’t know if you’ve heard,
    0:02:52 but Chiltern Firehouse has burned down.
    0:02:53 So daddy needs,
    0:02:54 and by the way,
    0:02:56 I’m pretty sure that I owe,
    0:02:58 I think I told you this,
    0:03:00 I was borderline hypertensive,
    0:03:01 which means I almost had high blood pressure.
    0:03:02 I was 140 over 80.
    0:03:05 And I uploaded all my results,
    0:03:06 my urine,
    0:03:07 my blood,
    0:03:08 all this shit,
    0:03:09 and basically everything came back.
    0:03:11 And I uploaded it into chat GBT,
    0:03:12 and it said,
    0:03:12 okay,
    0:03:12 dumb shit,
    0:03:13 drink less.
    0:03:19 And so I just did my blood pressure last night,
    0:03:22 and it’s 127 over 74 or something,
    0:03:23 which means I’m back to,
    0:03:23 you know,
    0:03:26 the fucking rock star superhero I’ve always been.
    0:03:29 And I was trying to figure out what’s changed,
    0:03:32 and I’m convinced that my blood pressure
    0:03:33 has come down 13 points
    0:03:35 because Chiltern Firehouse has burned down.
    0:03:38 I would go there twice a week.
    0:03:40 I’d have four to five makers in ginger.
    0:03:43 So that’s 10 makers in ginger.
    0:03:45 Four to five each trip?
    0:03:45 Yeah.
    0:03:45 Oh, yeah.
    0:03:46 Daddy goes deep in the pain.
    0:03:47 Oh, wow.
    0:03:48 I told you I’m a better version of me,
    0:03:48 a little bit fucked up.
    0:03:49 You see me fucked up.
    0:03:50 I’m nice.
    0:03:50 No, I agree.
    0:03:52 Yeah,
    0:03:54 and so that’s 10 makers in ginger a week.
    0:03:56 So I’m basically drinking a half a bottle of makers.
    0:03:58 So I’m convinced,
    0:03:59 and I’m glad no one was hurt,
    0:04:02 I’m convinced the reason my blood pressure has come down
    0:04:04 is because Chiltern Firehouse burned down.
    0:04:05 That makes a lot of sense.
    0:04:05 Yeah.
    0:04:07 I’m trying to find the new place.
    0:04:09 Last night I went to Soho Muse.
    0:04:10 I told you about this, right?
    0:04:11 Last I heard, you haven’t been yet.
    0:04:12 Is this your first time?
    0:04:13 I went last night.
    0:04:16 So fucking Soho House decides,
    0:04:19 okay, we’ve let in too many riffraff at Elson,
    0:04:21 and we need a place for the players.
    0:04:22 Scott Galloway.
    0:04:24 Small cap player.
    0:04:25 I called them, and they’re like,
    0:04:28 no, we’re sending out invitations slowly to members.
    0:04:29 I’m like, what the fuck?
    0:04:29 I’m a member.
    0:04:31 And she said, no, it doesn’t matter.
    0:04:33 So anyways, I called someone who knew someone who knew someone.
    0:04:34 Went last night.
    0:04:35 Nice.
    0:04:37 Not Chiltern, but still pretty nice,
    0:04:40 and definitely like you could tell it’s sort of a little bit of another level.
    0:04:43 And tonight I’m going to this place called Kensington Gardens,
    0:04:46 which is, I guess, also a new hotspot.
    0:04:48 So I’ll soon be hypertensive again.
    0:04:49 Interesting.
    0:04:51 What’s going on with your drinking?
    0:04:53 Yeah, I’m not drinking that much.
    0:04:55 I drank a little bit last night.
    0:04:57 My friends took me out to the grill in New York.
    0:04:59 Have you been to this restaurant?
    0:05:03 This is like the successor to the famous Four Seasons restaurant.
    0:05:04 It’s in the Seagram building.
    0:05:04 Fancy.
    0:05:07 So they went out and bought me a nice dinner.
    0:05:08 It was very nice.
    0:05:12 And they forced a martini on me.
    0:05:13 So I did drink last night.
    0:05:14 I didn’t really want to.
    0:05:16 But, you know, I got peer pressured.
    0:05:18 But beautiful restaurant.
    0:05:21 I would highly recommend, yeah, the grill.
    0:05:24 Apparently it’s where Bob Iger goes every lunch.
    0:05:24 Oh, really?
    0:05:26 To acquiesce to the Trump administration?
    0:05:28 Perhaps.
    0:05:30 Someone from the administration come up to me and say,
    0:05:33 okay, now put your elbows on the table, you fucking coward.
    0:05:35 Anyways, sorry, go ahead.
    0:05:36 Go ahead.
    0:05:37 That’s all I have to tell you.
    0:05:38 A martini!
    0:05:41 Anyways, get on with the headlines.
    0:05:41 Let’s do it.
    0:05:43 Let’s start with our weekly review of Market Vitals.
    0:05:54 The S&P 500 fell ahead of Trump’s auto tariffs announcement and struggled to recover.
    0:05:56 The dollar climbed.
    0:05:58 Bitcoin was relatively stable.
    0:06:00 And the yield on 10-year treasuries rose.
    0:06:02 Shifting to the headlines.
    0:06:07 Delaware is making big changes to its corporate governance laws, such as restricting shareholder
    0:06:09 lawsuits against founder-led companies.
    0:06:13 The move aims to prevent businesses from relocating to states with looser regulations.
    0:06:18 Waymo is launching its robo-taxi service in Washington, D.C. in 2026.
    0:06:23 The company currently operates in San Francisco, Los Angeles, Silicon Valley, and Phoenix.
    0:06:28 And finally, GameStop is officially adding Bitcoin to its treasury reserves.
    0:06:34 Its stock initially surged on the news, but it eventually fell 23% after the company announced
    0:06:40 a $1.3 billion convertible bond sale to fund the investment, which is, of course, exactly
    0:06:41 what MicroStrategy did.
    0:06:46 Scott, let’s start with your thoughts on this change coming from Delaware.
    0:06:48 And just some context.
    0:06:55 And I mean, this is coming right after this highly controversial lawsuit against Tesla that we
    0:06:58 covered, where the Delaware court ruled against Elon Musk.
    0:07:01 They canceled his $56 billion pay package.
    0:07:06 And in response, Elon decided, fuck you guys, I’m leaving Delaware.
    0:07:09 I’m going to reincorporate Tesla in Texas.
    0:07:15 And we’ve seen other companies either following suit, moving, or they’re at least signaling their
    0:07:16 intention to move.
    0:07:18 One of those companies is Facebook.
    0:07:25 And so this is Delaware’s response to that immigration out of their corporation system.
    0:07:28 They’re loosening their governance laws in favor of founders.
    0:07:31 They’re making it harder for shareholders to sue.
    0:07:34 They’re also narrowing the definition of a conflict of interest.
    0:07:39 These are all the very conditions that made that Tesla lawsuit possible in the first place.
    0:07:42 And so this is basically their reaction to what happened with Tesla.
    0:07:44 They’re now acquiescing.
    0:07:44 Scott, your reactions.
    0:07:49 So two-thirds of Fortune 500 companies, 67%, are incorporated in Delaware.
    0:07:56 And that generates, get this, $2.2 billion in corporate franchise taxes annually.
    0:07:59 That’s almost a third of the state’s budget.
    0:08:03 And I would imagine it’s really high margin revenue.
    0:08:10 And as you mentioned, Musk, they basically denied or voided Elon Musk’s $56 billion Tesla
    0:08:13 compensation package despite shareholder approval.
    0:08:16 And you can go back on the tape.
    0:08:21 We said, whenever this happened, six or 12 months ago, bad decision, bad board, but they get to
    0:08:28 make this decision and that for the courts to overturn it was a judgment call on what is, quote, unquote, fair compensation.
    0:08:34 And if you want to talk about compensation in America around CEOs, you just shouldn’t use the word fair.
    0:08:48 In capitalism, the owner of the asset or the majority of the assets get to nominate directors who get to decide correctly or incorrectly the compensation of the CEO.
    0:09:02 And the moment someone weighs in and starts using words like fair or unfair and overrides the decisions of the people voted in by the owners of the company to make these decisions, in my view, you have government overreach.
    0:09:03 So I think they screwed up here.
    0:09:07 I think interstate competition is a good thing.
    0:09:17 I think other states, in this instance, Texas, saying, OK, we want to compete with Delaware for companies to list here and offer them lower fees.
    0:09:29 The problem is there is a social good to some of this around the disclosure requirements and how a board behaves that is a social good.
    0:09:37 And I worry that there’s a race to the bottom around governance that ultimately hurts retail investors.
    0:09:38 What are your thoughts?
    0:09:45 The most important stat you mentioned there is the fact that a third of Delaware’s tax revenue comes from these incorporation fees.
    0:09:50 I mean, people ask, you know, why do all these companies incorporate in Delaware?
    0:09:55 The answer is that historically, Delaware has been a very pro-business state.
    0:09:59 You have tax benefits, you know, strong privacy laws.
    0:10:05 This is generally speaking throughout history, throughout corporate history, this has been a good place to incorporate your company.
    0:10:08 And now we’re seeing a reversal of that trend.
    0:10:14 People are now deciding, due to what happened with Elon, that Delaware is actually anti-business.
    0:10:19 And so I think, to an extent, they don’t really have a choice but to loosen up on these laws right now.
    0:10:27 Because if they don’t, and if they just let companies leave the state, they’re going to lose out on a ton of tax revenue.
    0:10:33 And when you look at the state, this entire state is really reliant on these relationships with these corporations.
    0:10:34 I don’t like it.
    0:10:41 You know, I don’t like that we’re seeing, once again, regulators bending the knee to billionaires.
    0:10:46 Critics are calling this the billionaire’s bill, this decision to loosen the laws.
    0:10:51 And they’re right, because this is specifically designed to appease the billionaires.
    0:10:59 It’s specifically designed to make the founders of these giant companies, which hold all of the shares and all of the voting power.
    0:11:03 You know, companies like Facebook, where you’ve got Mark Zuckerberg and all of his interests.
    0:11:10 And then, of course, companies like Tesla, this is all to make them feel happier about being in Delaware.
    0:11:16 And it’s a trend that we keep on seeing, where regulators recognize the power of billionaires.
    0:11:20 They recognize how much, you know, we need them in terms of taxes.
    0:11:26 We’re so reliant on these rich people and their ability to contribute to government revenue.
    0:11:29 And so, they have to do it.
    0:11:30 So, I don’t blame them for doing it.
    0:11:32 But is this a good thing?
    0:11:34 No, I don’t think it’s a very good thing.
    0:11:46 I don’t think it’s good that we are seeing a state basically rewriting their laws and rewriting their rules of equity to make the richest people in the world happy.
    0:11:47 Let’s talk about Waymo.
    0:11:53 Waymo is currently operational in San Francisco and L.A. and Phoenix.
    0:11:56 But next year, it will be in D.C.
    0:11:59 So, they are scaling very quickly.
    0:12:01 Scott, your thoughts on Waymo?
    0:12:08 I bet if you surveyed Americans on, if you said, what comes to mind when you say autonomous driving, the most common answer would be Tesla.
    0:12:16 And the reality is, and you brought this to my attention, Waymo is just miles ahead of Tesla.
    0:12:21 Tesla doesn’t look very close to a competent self-driving or autonomous vehicle.
    0:12:25 And I took a Waymo six months ago in L.A., and I was kind of blown away by it.
    0:12:27 I mean, they’re up and running.
    0:12:32 They have 200,000 paid rides weekly across Phoenix, San Francisco, Los Angeles, and Austin.
    0:12:35 I love the idea of autonomous driving.
    0:12:38 I don’t – I’m trying to think how elitist this is going to sound.
    0:12:39 I don’t like the drivers.
    0:12:41 I don’t want any conversation.
    0:12:47 I assume they are going to take me the wrong way, which is probably not very nice.
    0:12:48 I get mad at them.
    0:12:49 What do you get angry about?
    0:12:53 I tend to get drivers who think they know the back roads, and I’m like, it drives me fucking crazy.
    0:12:57 I don’t want them to ask me about the temperature, if I want to stream my radio.
    0:12:59 I’m an awful person.
    0:13:02 I don’t want to talk to anybody.
    0:13:04 Does anyone ever recognize you when you get in the Uber?
    0:13:07 They’re like, oh, you’re the guy, Scott Galloway, and trying to spark a conversation?
    0:13:09 That has never happened to me in an Uber.
    0:13:13 So, clearly, they’re not the target audience, so you can rag on them as much as you want.
    0:13:13 Yeah.
    0:13:15 I’m wondering what my star rating is.
    0:13:20 My general approach to service is I’m not easy to deal with, but I tip big.
    0:13:24 That’s my approach, which that’s pretty obnoxious.
    0:13:25 I’m rich.
    0:13:26 I don’t need to be kind.
    0:13:30 I’m pretty sure that’s, yeah, that’s definitionally a douchebag.
    0:13:30 Yeah.
    0:13:32 First word douche, last name bag.
    0:13:34 Should I write children’s books?
    0:13:40 By the way, I kind of agree with you, but I’m trying to work on that.
    0:13:43 I think I need to be better and more amenable to small talk.
    0:13:44 You’re young.
    0:13:45 You’re still in your mating years.
    0:13:46 Yeah, exactly.
    0:13:53 But just to focus on Waymo, as opposed to being antisocial, just some data.
    0:13:56 So, Waymo completed more than 4 million paid rides last year.
    0:14:01 That’s more than 11,000 autonomous taxi rides every single day.
    0:14:06 And I just want to compare that to the competitors of Waymo.
    0:14:08 You mentioned Tesla, which I agree.
    0:14:12 I think when people say, they hear the word robotaxi, they think of Tesla.
    0:14:15 How many paid robotaxi rides did Tesla complete last year?
    0:14:16 Zero.
    0:14:21 You look at the other competitors, Zoox, which is owned by Amazon.
    0:14:24 Last year, they completed, wait for it, zero paid rides.
    0:14:27 Cruise, which is owned by General Motors.
    0:14:30 They also completed zero rides last year.
    0:14:33 By the way, they also ended up shutting down that business entirely.
    0:14:39 In other words, this is one of the most important technologies of our time, or so a lot of people
    0:14:43 say, and Waymo is the only company in America that has figured it out.
    0:14:46 Tesla’s been talking about it for 10 years.
    0:14:47 They’ve shipped nothing.
    0:14:52 Meanwhile, Waymo is fully operational in three major metro areas.
    0:14:53 It’s expanding across four more.
    0:14:56 I think they’re even testing in Japan right now.
    0:15:01 So I think if you had to identify a sector where there is the greatest disparity between
    0:15:07 the market leader and the runner-up, I think you would have to say that sector is autonomous
    0:15:10 vehicles and robotaxis, and you’d have to pick Waymo.
    0:15:12 And, you know, you mentioned the branding point.
    0:15:14 I don’t think Waymo gets enough credit for this.
    0:15:16 I mean, this is an incredible company.
    0:15:18 They’re absolutely killing it right now.
    0:15:24 And when you look at the competition, it just proves how difficult it is, both from a technological
    0:15:26 perspective and also from a regulatory perspective.
    0:15:32 This is the only autonomous company which is actually supported by regulators because they
    0:15:34 recognize, yeah, this thing is safe.
    0:15:35 They’ve tested it.
    0:15:36 They’ve proven that it works.
    0:15:38 And now they can expand.
    0:15:44 The question I would put to you is they just raised $5.6 billion, or last year, they raised
    0:15:48 $5.6 billion, I think at a pre-40 and a post-45.
    0:15:54 So at 50, revenues of $50 to $75 million, that means they’re trading somewhere every
    0:15:56 between, I don’t know, 70 and 90 times revenues.
    0:16:00 Would you invest in Waymo at 70 to 90 times revenues right now?
    0:16:02 I haven’t done the analysis on Waymo individually.
    0:16:08 But if the robotaxi market is as big as people say it is, if it warrants the multiples that
    0:16:14 we’re seeing in Tesla, I mean, how else could you justify the valuation of Tesla right now
    0:16:16 if it isn’t autonomous driving?
    0:16:17 Fair point.
    0:16:21 If we’re comparing it with that, then yeah, I’d invest for sure.
    0:16:26 If they can maintain this, this feels like a 2027 IPO, that’ll be pretty big.
    0:16:27 Let’s talk about GameStop.
    0:16:30 GameStop is deciding to purchase Bitcoin.
    0:16:36 They’re adopting the same strategy that we saw with Michael Saylor at MicroStrategy.
    0:16:47 I’ll just start off by pointing out that this really worries me because GameStop isn’t the
    0:16:48 first to do this.
    0:16:51 There are other companies that are following suit.
    0:16:54 We’ve been over some of those companies in our episode with Josh Brown.
    0:16:56 So this is becoming a thing now.
    0:17:02 A lot of these companies are buying Bitcoin and doing the same thing that Michael Saylor did.
    0:17:03 And why is that a problem?
    0:17:06 You know, we’ve been friendly with Michael.
    0:17:07 I know you’re friends with him.
    0:17:13 I think we’ve been kind of nice, or at least we’ve gone a little bit easy on MicroStrategy.
    0:17:18 But I think it’s getting to a point where this is becoming so popular among companies.
    0:17:21 You know, not just GameStop, but dozens of other companies.
    0:17:25 I think we now need to be more candid about what MicroStrategy is doing.
    0:17:27 I think what they’re doing is a Ponzi scheme.
    0:17:34 They’re buying up Bitcoin, and then they’re using the Bitcoin as collateral to sell bonds.
    0:17:40 And then they’re using the proceeds from the bonds that they sell to buy even more Bitcoin,
    0:17:45 which they again use to sell even more bonds by using collateral again.
    0:17:47 So it’s just rinse and repeat, rinse and repeat.
    0:17:50 You buy more Bitcoin, you sell more bonds.
    0:17:51 You buy more Bitcoin, you sell more bonds.
    0:17:53 That is a Ponzi scheme.
    0:17:57 You’re using existing investors’ money to pay out new investors.
    0:18:03 And it would be different if the bonds were secured by, you know, a productive asset,
    0:18:05 an asset that generates actual cash.
    0:18:06 But they’re not.
    0:18:12 They’re secured by an asset whose value is entirely dependent on more investors entering the ecosystem.
    0:18:16 And that, to me, is definitionally a Ponzi scheme.
    0:18:23 But I just think that we’ve been so distracted by the astronomical returns that we’ve been seeing
    0:18:24 on these stocks.
    0:18:29 I mean, we just pointed out GameStop is way up this year, and it increased even more when they
    0:18:31 announced this Treasury strategy.
    0:18:34 MicroStrategy increased 600% in one year.
    0:18:41 It’s so numerically compelling that I think what is happening is what so often happens with Ponzi schemes
    0:18:45 that we’re so excited by it, we turn a blind eye to what’s really going on.
    0:18:48 And I think a lot of other companies are now doing this.
    0:18:52 You’ve got GameStop, there’s companies Semler, Metaplanet, Cooler.
    0:18:55 They’re all public companies.
    0:19:01 And you even now have the NASDAQ including MicroStrategy in the index fund, meaning we now have
    0:19:06 millions of dollars of retirement account money and pension fund money going into these things.
    0:19:08 And I think it’s a Ponzi.
    0:19:15 And, you know, all it would take for the whole thing to come crashing down is for the price of Bitcoin to drop.
    0:19:16 And you made that point to Michael.
    0:19:23 You know, you said, what happens if Bitcoin goes to, say, you know, $40,000, I think.
    0:19:29 And his response was, well, what happens if a meteor hits us tomorrow, which is clearly a false comparison
    0:19:36 because the chances of a meteor striking the earth are infinitely lower than the chances of the price of Bitcoin going down.
    0:19:42 So, you know, I’ve been, you know, a little reticent to talk about this aggressively
    0:19:49 because, you know, I don’t want to make an enemy out of anyone.
    0:19:53 But it’s getting to a point now where we’re seeing so much adoption of this.
    0:19:58 GameStop, which is owned by so many retail investors, it is the retail stock.
    0:20:00 And now they’re adopting this strategy.
    0:20:06 And as I just mentioned, they say, we’re going to buy the Bitcoin, but first, we’re going to sell the bonds to do it.
    0:20:08 So it’s the same strategy that we’ve seen.
    0:20:11 And to me, this is really concerning.
    0:20:12 But perhaps you have a different view.
    0:20:17 When I was, I moved to New York in 2000, and I didn’t know anybody.
    0:20:21 And almost right away, I made good friends with a couple of guys.
    0:20:23 And I said, oh, you got to come to St. Parts for the holidays.
    0:20:24 I’m like, yeah, I’m down.
    0:20:30 And we knew enough people that knew enough people that had were billionaires that own boats.
    0:20:33 And they would always have these crazy parties.
    0:20:39 And this one guy who was always on the boat, kind of, he was this really handsome guy with great fashion.
    0:20:42 And like, I always had like the hottest women around him.
    0:20:43 His name was Andrew.
    0:20:48 And Andrew was rolling with all these billionaires.
    0:20:50 And I remember seeing him, or I had dinner with him in LA once.
    0:20:53 And he rolled up in this like electric blue Ferrari.
    0:20:54 And he was pitching me.
    0:20:56 He said, I have a fund.
    0:20:59 I try and find value stocks or something.
    0:21:00 I was barely listening.
    0:21:04 And he said, and I’m giving like 22% returns last year.
    0:21:09 And, you know, my bullshit media, A, I didn’t have much money back then.
    0:21:11 But I’m sort of like, yeah, this is way too exotic for me.
    0:21:15 But he had raised, and he listed all these billionaires in St. Parts that he had raised money from.
    0:21:16 And I knew most of these guys by name.
    0:21:33 And it ends up that what he was doing was taking money and then giving money back to previous investors on redemption, claiming they got 20% returns when he wasn’t, he was using the money as his own personal kitty.
    0:21:35 That is a Ponzi scheme.
    0:21:44 Taking investors’ money to pretend you’re giving returns back to older investors, hoping new investors will see these false returns and put in more money.
    0:21:46 And that’s what Madoff did.
    0:21:49 I don’t think it’s fair to call this a Ponzi scheme.
    0:21:54 What I think this is, is a massively levered bet.
    0:22:00 Because at some point, so they’re buying Bitcoin, and then they’re borrowing against that Bitcoin, so they’re levering up.
    0:22:02 And then they’re borrowing as much as they can on that.
    0:22:04 They’re just massively levering.
    0:22:10 I’d agree with you if the underlying asset generate had any sort of cash yield.
    0:22:19 Maybe it’s Ponzi scheme doesn’t feel right because he’s not actively defrauding people and going and saying, hey, I’m going to take your money and then we’re going to put it over here.
    0:22:27 But what is happening is that the value of the asset is dependent on other investors entering the ecosystem.
    0:22:34 And the difference is that those investors are anonymous because it’s just people who buy Bitcoin.
    0:22:43 The whole thing is predicated on in the same way that your friend was taking other people’s money and then paying it out to someone else.
    0:22:49 This is the same system, it just has more people in the chain, is what I would say.
    0:22:51 More points of contact, basically.
    0:22:54 He’s making a hugely levered bet on an asset.
    0:22:59 And people have decided it’s a legitimate asset class because people think it’s a store of value.
    0:23:05 What you’re saying is ultimately over time, I think, an asset really isn’t an asset unless it’s producing some sort of underlying cash flows.
    0:23:07 That it’s not a security.
    0:23:08 I think we can call it an asset.
    0:23:10 I don’t think it’s a security.
    0:23:12 I think we can call it an asset.
    0:23:18 But that dynamic that I describe, this thing no longer works if people don’t keep coming in.
    0:23:21 The whole thing is predicated on that.
    0:23:26 So as soon as that stops, as soon as new investors don’t enter, the whole thing collapses.
    0:23:29 My sense of this is pretty simple.
    0:23:37 You’re going to get huge returns if Bitcoin goes up because he’s levered the shit out of the Bitcoin he’s bought.
    0:23:40 And it’s going to go way down because he’s levered the shit out of the Bitcoin.
    0:23:45 But he’s not taking money and falsely claiming returns.
    0:23:51 But he makes the argument that the whole thing is protected because it’s a bond.
    0:24:03 But, you know, I think he picks and chooses different parts of this financial play such that he can say things like, well, what if a meteor strikes us tomorrow?
    0:24:07 And by saying, oh, it’s a bond, you’re protected.
    0:24:13 But then in certain occasions, not pointing out that actually it’s a convertible.
    0:24:16 And, you know, this is going to convert to equity.
    0:24:21 And you could very well lose all your money if Bitcoin goes up tomorrow, but then crashes the next day.
    0:24:23 Yeah, you’re equity now.
    0:24:24 You’re wiped out.
    0:24:29 Some people are now owning it in their portfolios and they didn’t even sign up for it because it’s now part of the NASDAQ.
    0:24:32 And this is why I’m being aggressive now and not before.
    0:24:39 It reminds me of 2008 in a lot of ways where so many more companies and institutions are buying into it.
    0:24:42 I think because they look at the numbers, look how much it’s gone up.
    0:24:46 And that’s the part that concerns me, which is why I want to flag it.
    0:24:55 The notion that people are diving too aggressively into the deep end of a pool in a market that is overvalued and then massively levering up.
    0:24:58 Leverage is how smart people go broke, right?
    0:25:08 And as we’ve discussed on this show, we’re big believers that the U.S. market has become too expensive and it makes sense to delever or perhaps exit.
    0:25:15 And also, to be fair, everyone thought Bitcoin was a hedge against markets.
    0:25:16 It’s not.
    0:25:19 It’s ended up being much more correlated to the markets than anyone had anticipated.
    0:25:29 And the Bitcoin maximalist or whatever the term is would claim that, oh, this is the perfect hedge against other assets.
    0:25:30 Well, actually, no.
    0:25:31 It’s pretty tightly correlated.
    0:25:37 If the market pukes tomorrow, there’s a 70%, 80%, 90% chance that Bitcoin goes down.
    0:25:47 So I think your argument is buyer beware because this is a levered bet that’s levered to a market that’s already bubblicious.
    0:25:51 This is like the pop here could be really, really loud.
    0:25:57 And Michael did say that you have to be able to survive this volatility.
    0:25:58 This volatility is massive.
    0:26:07 The one thing he said that I really liked was he said, you know, fire is dangerous, but if you put fire in a car, you can move the car.
    0:26:09 I thought that was very sexy the way he said that.
    0:26:10 It was very sexy.
    0:26:12 Look, he’s really – he’s an amazing salesman.
    0:26:20 And he has great analogies, but at one moment he compares it to real estate and he says this is like buying real estate in Manhattan.
    0:26:23 And the next moment he’s comparing it to commodities.
    0:26:26 And the next moment he’s comparing it to Henry Ford and the fire that fueled the car.
    0:26:30 I mean these are all very different arguments that he’s picking and choosing.
    0:26:31 I think you’re a little jelly.
    0:26:33 I think you’re a little jelly.
    0:26:34 Okay.
    0:26:38 What I can guarantee, the comments are going to say Ed is jealous of him for sure.
    0:26:40 I will meet you in the comments section.
    0:26:41 We’ll see what people say.
    0:26:43 Yeah, we’ll meet in the comments section.
    0:26:47 And I can tell you – I can tell you what the comments will say based on who owns Bitcoin and who doesn’t.
    0:26:48 Yeah, exactly.
    0:26:50 I mean it’s just going to be 50-50.
    0:26:56 We’ll be right back after the break with a look at an activist play at Lyft.
    0:27:01 If you’re enjoying the show so far and you haven’t subscribed, be sure to give Prof.G Markets a follow wherever you get your podcasts.
    0:27:14 Support for the show comes from the Fundrise Flagship Fund.
    0:27:16 Real estate investing is boring.
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    0:28:18 Today Explained here with Eric Levitt, senior correspondent at Vox.com to talk about the 2024 election.
    0:28:19 That can’t be right.
    0:28:20 Eric, I thought we were done with that.
    0:28:22 I feel like I’m Pacino in three.
    0:28:25 Just when I thought I was out, they pull me back in.
    0:28:28 Why are we talking about the 2024 election again?
    0:28:38 The reason why we’re still looking back is that it takes a while after an election to get all of the most high quality data on what exactly happened.
    0:28:41 So the full picture is starting to just come into view now.
    0:28:49 And you wrote a piece about the full picture for Vox recently, and it did bonkers business on the Internet.
    0:28:51 What did it say?
    0:28:52 What struck a chord?
    0:28:53 Yeah.
    0:28:57 So this was my interview with David Shore of Blue Rose Research.
    0:29:04 He’s one of the biggest sort of democratic data gurus in the party.
    0:29:32 If you’ve been online this week, you’ve probably seen an unending flood of those beautiful animated Studio Ghibli style images of everything from happy families being together
    0:29:38 two beloved cartoon characters committing unspeakable acts of violence against each other.
    0:29:43 That, my friends, is the AI world we live in, and it’s not going to get less complicated.
    0:29:48 That is what we were talking about this week on The Vergecast, along with the future of robot vacuums,
    0:29:52 what’s happening with car tariffs, and everything else going on in the AI world.
    0:29:55 All that on The Vergecast, wherever you get podcasts.
    0:30:07 We’re back with Proftree Markets.
    0:30:14 Activist investor Engine Capital has taken a 1% stake in Lyft and is calling for a strategic review of the company.
    0:30:19 They’ve raised concerns about Lyft’s stock performance, their strategic direction, and governance.
    0:30:24 And they’re also calling for the removal of Lyft’s dual-class share structure.
    0:30:26 And they’ve proposed new candidates for the board.
    0:30:33 The stock rose more than 2% on that news, but it is still down more than a third over the past year.
    0:30:37 I would first like to point out, Scott, which is what an unserious activist play this is.
    0:30:43 Because, you know, they’re asking to reorganize the shareholder structure and get rid of the dual-class shares.
    0:30:47 Dual-class shares exist so that this doesn’t happen.
    0:30:53 They exist so that founders can protect themselves from these activists coming in and trying to change the company.
    0:30:56 So, I don’t think this is going to go through.
    0:30:58 I don’t think they’re going to get what they want here.
    0:30:59 Maybe you have a different view.
    0:31:04 But it does raise an important question, which is, what can Lyft do to revive itself?
    0:31:05 It is performing very poorly.
    0:31:08 It’s down around 85% since it went public.
    0:31:10 And you were once an activist investor.
    0:31:14 And from my understanding, you also know the CEO of Lyft as well.
    0:31:15 You’re friendly with him.
    0:31:19 So, what is your reaction to this activist play?
    0:31:25 And perhaps if you were the activist yourself, how would you approach this company strategically?
    0:31:27 So, your first point is the right one.
    0:31:32 It’s almost comical that they’ve called for them to declassify their share structure.
    0:31:33 Good luck with that.
    0:31:40 Now, I think what they’d want to do is show up and say, we have a huge stake here and we want to help you.
    0:31:53 The thing about activism that I learned is that typically when you go into a board of a company, you find out that you’re not as smart as you think and they’re not as dumb as you’d hoped.
    0:32:03 And I don’t do hostile plays anymore because what I find you want to do is you want to show up with a big stake and say, we’re here to help.
    0:32:04 We’re smart people.
    0:32:12 And we want to be assets and help you brainstorm and maybe even provide more capital, provide introductions, brainstorm strategically.
    0:32:16 I find that it’s just a much more effective way to try and build shareholder value.
    0:32:24 And activism, and one of the reasons I was drawn to it because it suited my personality, it attracts a disproportionate number of assholes.
    0:32:27 And they come out guns blazing.
    0:32:39 And what they fail to realize is that the people they’re trying to embarrass publicly with their poison pen letters, unless it’s really egregious, are humans and will circle the wagons and defend it even if your points are right.
    0:32:44 So my approach around this stuff evolved to, okay, we’re big shareholders.
    0:32:46 We want to work with you.
    0:32:50 Our default kind of operating system is to be great shareholders and great partners.
    0:32:58 But if in a year or two years, you’re either stonewalling us or just making stupid decisions, we’re going to go gangster on you.
    0:33:00 But we’re here to help.
    0:33:02 We’re going to try and get along.
    0:33:08 I find that’s a more effective, what I call forceful yet dignified approach to this.
    0:33:13 Now, Lyft is an example of a number two that has not been able to establish differentiation.
    0:33:20 And it has been a shitty place because Dara has made some really deaf moves around acquisition of food delivery.
    0:33:23 He’s just done a really good job.
    0:33:26 And they’ve kind of run away with it.
    0:33:33 And since the IPO, Lyft has lost 85% of its value, while Uber shares are up nearly 80%.
    0:33:36 Year-to-date, Lyft is down 11%.
    0:33:37 Uber’s up 18%.
    0:33:43 Uber trades at 3.6 times sales and Lyft trades just at 0.9, half its historical average.
    0:33:45 So this company is struggling.
    0:33:53 It doesn’t have the scale, and it doesn’t really have a niche to kind of focus on and sort of send a brand identity.
    0:33:59 And the example I would use is a car pulls up, it has an Uber light, and then I see it turn off its Uber light, and it’s a Lyft light.
    0:34:10 So, okay, if there’s no differentiation in driver or equipment, that means, okay, and Uber’s got scale, that means the only thing Lyft can do is compete on price.
    0:34:13 And if you’re hiring the same driver in the same cars, how do you compete on price?
    0:34:15 That’s just a downward spiral.
    0:34:16 You don’t have to scale.
    0:34:19 So, Lyft needs to find a strategy.
    0:34:21 You know, what should they do?
    0:34:23 I would not circle the wagons.
    0:34:25 I would invite these guys in.
    0:34:32 I don’t know how much of the company they bought, but I find the best thing to do on an incumbent board is to say, the best way to shut up an activist is just to put them on your board.
    0:34:34 Just say, come on in, the water’s fine.
    0:34:36 And put them on your board.
    0:34:47 If they purchased a lot of shares, and then they have to shut up because of Reg D or, you know, insider disclosure rules, see if they have good ideas, listen to them, and get them kind of on your side, if you will.
    0:34:49 So, that’s how I would handle the activist.
    0:34:52 The tougher problem is what the fuck does Lyft do?
    0:34:56 And my view is they have really two choices here.
    0:34:58 The first is to pursue a sale.
    0:35:06 And I could see a big automobile company thinking, all right, we want to go vertical, and we want to have an offering.
    0:35:08 That we’re Tata Motors.
    0:35:17 We want to have Range Rovers and Jaguars everywhere, or we feel like we’re going to take our production cars that aren’t selling.
    0:35:18 Maybe that’d be bad for the brand.
    0:35:19 I’d have to think about it.
    0:35:24 But we want to go vertical and have, you know, be in ride-hailing.
    0:35:29 The other thing, I mean, they either got to do a sale, or they’ve got to find a niche.
    0:35:32 So, for example, I love Wheelie.
    0:35:34 That’s a ride-hailing service here in London.
    0:35:38 And it’s basically, there’s Uber, Uber Black, and then there’s Uber Lux.
    0:35:42 And Wheelie is Uber Super Lux.
    0:35:47 Beautiful brand-new S-classes, suited driver, super clean.
    0:35:49 Other cars look brand-new.
    0:35:51 It’s just a different level.
    0:35:53 And they’ve gone after that niche.
    0:35:56 And I’m sure they charge more, and it’s worth it, and it’s aspirational.
    0:35:58 And I hardly ever use Uber in London now.
    0:36:00 I use Wheelie.
    0:36:03 And I thought, okay, what does Lyft offer?
    0:36:07 And Lyft does have a luxury offering that looks better than Uber.
    0:36:24 And that might not be the niche, but Lyft has to find a niche and be known as the ride-hailing company that has a certain type of car, or the ride-hailing company that specializes in, you know, I don’t know, helping people with special needs.
    0:36:32 I don’t know what it is, or the dog-friendly ride-hailing, they’re going to have to find a niche and own it and build out from there.
    0:36:39 Because all they are now is the subscale number two, and every day they are losing share.
    0:36:40 Yeah, exactly.
    0:36:43 I mean, Lyft did $6 billion in revenue, a little less.
    0:36:46 Last year, Uber did $44 billion.
    0:36:49 They had almost $800 million in free cash flow.
    0:36:51 Uber had almost $7 billion.
    0:36:56 This is a true David and Goliath situation that has only been getting worse.
    0:37:05 But to your point, you know, Lyft trading at 0.9 times sales, its market cap is lower than its revenue.
    0:37:08 It’s around $5 billion in market cap.
    0:37:10 It used to be around $25 billion in market cap.
    0:37:14 It certainly feels cheap from an acquisition perspective.
    0:37:18 You know, you make the point that they should be listening to offers.
    0:37:29 I just wonder if people or companies are making offers, and if there are any companies you think would be best suited to make an offer to Lyft.
    0:37:33 Because it certainly looks like a really, really good acquisition target right now.
    0:37:35 The team put together some ideas.
    0:37:36 Merge with DoorDash.
    0:37:38 That wouldn’t be a merger.
    0:37:42 That would be a sale because DoorDash has an $80 billion market cap, so they would buy them.
    0:37:47 DoorDash’s stock is up 36%, so they kind of have cheap stock to go shopping with.
    0:37:50 And they’re trading at eight times sales.
    0:37:55 So I don’t know if it would be accretive because I don’t know how profitable or unprofitable Lyft is.
    0:37:57 Be acquired by Amazon.
    0:38:00 Be acquired by Google or Waymo.
    0:38:04 I would bet, quite frankly, a lot of these potential acquirers.
    0:38:10 I don’t doubt there’s some people who think, we’ll buy Lyft, but call us when it gets down to $2 billion.
    0:38:17 Because this company just is, it just continues to go down.
    0:38:25 And I think the only way they’re going to prompt someone into buying is to get so damn cheap or the banker calls and says, we do have a credible offer.
    0:38:26 Speak now or forever.
    0:38:27 Hold your peace.
    0:38:38 Because when a company is just consistently going down, there’s no penalty to waiting because you believe, okay, and this isn’t cheap.
    0:38:39 What’s the market cap?
    0:38:40 About $5 billion.
    0:38:43 So they would claim we need a premium.
    0:38:46 So you’ve got to come up with $7 or $8 billion here.
    0:38:52 And if you’re, you know, let’s say, say you’re GM, right?
    0:38:54 And you think, oh, I’m going to get into this.
    0:38:55 Market cap of $47 billion.
    0:39:05 Do you really want to take like a 15% dilution to acquire a money-losing number two ride-hailing company?
    0:39:06 I mean, that’s the kind of thing that-
    0:39:09 They are now profitable now, but only just, yeah.
    0:39:10 So breakeven.
    0:39:13 So Ford, Ford has a $39 billion.
    0:39:15 I mean, those guys can’t do it.
    0:39:16 I used to think that was probably a good idea.
    0:39:18 I don’t think they can do it.
    0:39:20 It would have to be-
    0:39:22 I know what’s going on here.
    0:39:23 They have a banker.
    0:39:25 They’ve reached out to all of these people.
    0:39:26 They’re not dumb.
    0:39:29 They know how challenging this is for them.
    0:39:30 They’re ready.
    0:39:39 They’ve got their best dress on, and they’re trying, and they want to get, you know, someone to take them home from the dance or put a ring on it.
    0:39:44 And my guess is everyone’s like, why wouldn’t we wait another six months when it goes down another 15%?
    0:39:46 So he has to find a strategy.
    0:40:00 He has to find some type of growth, even if it’s a smaller acquisition of $100 million to a billion, to say we have something that differentiates us or gives us a pulse here.
    0:40:05 We’ll be right back after the break with a look at Gen Z unemployment.
    0:40:09 If you’re enjoying the show so far, hit follow and leave us a review on Prof G Markets.
    0:40:24 So we want to introduce you to another show from our network and your next favorite money podcast, for ours, of course.
    0:40:30 Net Worth and Chill hosts Vivian Tu is a former Wall Street trader turned finance expert and entrepreneur.
    0:40:35 She shares common financial struggles and gives actionable tips and advice on how to make the most of your money.
    0:40:42 Past guests include Nicole Yoder, a leading fertility doctor who breaks down the complex world of reproductive medicine and the financial costs of those treatments,
    0:40:48 and divorce attorney Jackie Combs, who talks about love and divorce and why everyone should have a prenup.
    0:40:51 Episodes of Net Worth and Chill are released every Wednesday.
    0:40:55 Listen wherever you get your podcasts or watch full episodes on YouTube.
    0:40:56 By the way, I absolutely love Vivian Tu.
    0:40:58 I think she does a great job.
    0:41:07 We’re back with Prof G Markets.
    0:41:13 Recent data from the Federal Reserve Bank of New York reveals a concerning trend for college graduates.
    0:41:16 Securing a job is becoming increasingly difficult.
    0:41:22 Since September 2022, the unemployment rate for college grads has surged by 30%,
    0:41:27 outpacing the overall unemployment rate increase of 18% for all other workers.
    0:41:30 Not only are more graduates struggling to find work,
    0:41:36 but hiring rates for jobs requiring a college degree have also slowed more than those for other roles.
    0:41:40 So, Scott, what do you make of this shift?
    0:41:44 And what advice would you give to college graduates who are trying to navigate this?
    0:41:51 To a certain extent, what came out of COVID was the jobs that had a little bit more purchase were either,
    0:41:56 you know, you understand AI or you slipstream into the right parts of the growth economy,
    0:41:59 or you’re a plumber.
    0:42:04 You know, I think vocational jobs are actually doing quite well, right?
    0:42:11 AI can’t give you a massage or install energy-efficient HVAC heaters.
    0:42:14 Supply is outpacing demand for computer scientists.
    0:42:18 Jobs posted for software development roles are down 30% from pre-pandemic levels.
    0:42:24 Meanwhile, the number of students majoring in computer science has jumped 40% in the past five years.
    0:42:29 It was this, whenever something becomes conventional wisdom, it’s no longer wisdom.
    0:42:32 And the conventional wisdom is just go into computer science, you’re going to be fine.
    0:42:39 It does appear that this is kind of AI is sort of claiming its first victims,
    0:42:45 and it’s sort of information age workers that are expensive, but not that experienced yet.
    0:42:49 And the macro data kind of glosses over these struggles.
    0:42:54 U.S. job openings remain historically strong, 7.7 million open roles as of January 2025,
    0:42:57 led by education and health services, business and trade.
    0:43:01 And overall unemployment is at 4.1%.
    0:43:04 Spain’s unemployment rate is 11%, Canada is nearly 7%.
    0:43:06 So our unemployment is still at historic lows.
    0:43:13 But the reason this gets a lot of attention is that we’ve spent 20 or 30 years just reporting on,
    0:43:19 I mean, literally for the last 20 or 30 years almost, except for some moments around recession,
    0:43:21 but in non-recessionary times, which we’re in right now,
    0:43:24 if you got a college degree, you got a job.
    0:43:27 You might have to not take the job you wanted.
    0:43:29 You might have to take a job for less, but you got a job.
    0:43:33 Now there are generally, it appears to be, people who are having real trouble finding anything.
    0:43:35 And so that makes the news.
    0:43:41 But if you pull back the lens, the job market is still pretty strong.
    0:43:42 I think there’s pockets.
    0:43:45 I wouldn’t want to be coming out of school right now looking to go into work in consulting.
    0:43:50 I got to think consultants are thinking, do we really need new people when we can make every
    0:43:54 person here 10, 20, 40% more productive in the next three years using AI?
    0:44:00 So I think a lot of the traditional roles that undergrads from good institutions or even
    0:44:05 MBAs thought they could just slipstream into are, those are the jobs that are being hurt
    0:44:06 the most.
    0:44:13 But I wouldn’t be surprised if they reconfigure, reestablish different curriculum tools, and
    0:44:14 these kids are fine.
    0:44:17 Or put another way, I still think it’s a good idea to go to college.
    0:44:24 What I hope, and this is my rant about college, is that they start putting schools on the hook
    0:44:29 for some of that bad student debt such that they aren’t as promiscuous and intoxicated around
    0:44:35 issuing debt to a kid who’s going to get a philosophy degree and not be able to find work.
    0:44:41 So the kid you really feel for is the kid who borrowed $100,000 to get through school and
    0:44:41 gets out.
    0:44:45 I mean, some of the majors at my school at NYU are just so fucking ridiculous.
    0:44:53 Gender studies and the important discussion of the politics of styrofoam, they get to
    0:44:54 make up their own majors.
    0:44:56 I’m like, who would hire you at that?
    0:45:00 Anyway, so cheap credit, I think, has really hurt.
    0:45:04 And the promiscuity of issuing debt to some of these kids, I think, is setting them up for
    0:45:04 failure.
    0:45:08 But I still think these kids are going to be much better off than non-college educated
    0:45:08 kids.
    0:45:10 I think we should be clear on the scale of the problem.
    0:45:17 So, I mean, yes, the unemployment rate has increased by 30% from the previous number,
    0:45:22 but the actual number among college educated people is still not that high.
    0:45:23 It’s 2.6%.
    0:45:27 So, like this, you know, college grads are fine right now.
    0:45:30 But I think what is more important is the trend.
    0:45:38 And the trend is that jobs that generally require a college degree are compared to other jobs in
    0:45:39 decline.
    0:45:46 So, these are jobs like sales managers and administrators and analysts and programmers.
    0:45:52 The jobs that require, generally speaking, some level of skill and knowledge and experience
    0:45:57 and an understanding of how to organize and manage other people.
    0:45:59 Those are the jobs in decline.
    0:46:02 Why is that happening?
    0:46:05 I think you said it.
    0:46:06 It’s technology.
    0:46:07 I mean, there’s AI.
    0:46:08 There’s generative AI.
    0:46:14 But even just the more primitive technologies like CRM management and data analytics platforms,
    0:46:21 the reality is that today, most cognitive tasks that we used to delegate to college-educated
    0:46:24 kids can now be delegated to a computer.
    0:46:29 And that does leave young people with a very important question, which I would like to pose
    0:46:33 to you, which is, what should we try to be good at?
    0:46:36 I mean, you brought up computer science.
    0:46:36 Exactly right.
    0:46:41 Ten years ago, everyone was telling us computers are taking over, so you need to understand how
    0:46:42 to program a computer.
    0:46:49 Half of us became coders, and what do you know, coding jobs are now down 30% since before
    0:46:49 the pandemic.
    0:46:55 I mean, it’s almost as if the computer science degree has turned into that gender studies
    0:46:57 philosophy degree you just made the comparison.
    0:47:02 It’s like, people are going out there, they learned how to become a software engineer, and
    0:47:05 they’re realizing, oh, wait, AI can do the job for me.
    0:47:09 So, we’re left with that question once again.
    0:47:12 What are we supposed to be good at?
    0:47:15 What are the kinds of skills that we should be learning?
    0:47:20 What should we be focusing on if we want to be productive, and we want to get rich, and
    0:47:23 we want to provide real economic value in this country?
    0:47:26 And so, I would pose that question to you, Scott.
    0:47:28 What would be your advice in 2025?
    0:47:30 It’s a really thoughtful question.
    0:47:32 I’m not sure I have a silver bullet here.
    0:47:38 What I would say is I would divide it or segment it into two cohorts, and that is 10% to maybe 20%,
    0:47:41 although half of kids think they know what they want to do, but they’re just
    0:47:42 reading headlines.
    0:47:48 A minority, but a significant group of kids are like, I am passionate about computer science,
    0:47:51 or I’m just really good at it.
    0:47:52 I understand it.
    0:47:53 I am good at it.
    0:47:54 I pick up on it.
    0:47:55 I get A’s in this course.
    0:47:56 I’m into it.
    0:47:59 Doesn’t matter what the trends are.
    0:48:00 You go into that.
    0:48:06 Because if you’re great at computer science, you’re going to get a job.
    0:48:11 If you’re just a standout programmer, even if they’re firing computer systems engineers,
    0:48:17 if you’re great at it, you’ll figure out a way to stand out and find work.
    0:48:27 If you think, oh, I’m just fantastic at biology, boom, I could be great at this, go into it and
    0:48:30 ignore what the trends are because you don’t know where the world is going to go.
    0:48:35 Now, for the rest who are thinking, I just want to be an economic animal, I think sort
    0:48:42 of the universal or the most athletic degrees are take a decent amount of, if you can, I think
    0:48:45 you really benefit from finance and economics courses.
    0:48:49 I think you absolutely benefit from the sciences courses because if you have an understanding,
    0:48:52 a preliminary understanding of chemistry or biology, you kind of understand a little bit
    0:48:53 of everything.
    0:48:55 That is the building blocks of life.
    0:48:56 Business mimics biology.
    0:49:03 I mean, even the little kind of courses I took on astronomy or astrophysics, you start
    0:49:06 to go, wow, you see that in everything.
    0:49:09 Also, I wish I’d taken more English.
    0:49:13 Communication is the gangster skill that I think will endure.
    0:49:19 So your ability to write well, if you can develop that skill, you can more easily develop a skill
    0:49:21 around all communications mediums.
    0:49:25 I think that one of the reasons I write so much is I want to be a great speaker, I want
    0:49:30 to be great on podcasts, and I think it all starts with your ability to write well.
    0:49:36 So I wish I’d taken more English, more biology, an understanding of history, I think is really
    0:49:37 important.
    0:49:45 And also try and be, and this isn’t a class, try and be as social as possible.
    0:49:50 Because A, it’s an unbelievable opportunity to develop friendships and relationships.
    0:49:57 And at Google, when they put out a job opening, they get 200 CVs in minutes and they shut it
    0:49:57 down.
    0:49:59 And then they invite in 20 people.
    0:50:05 And 70% of the time, the person who gets the job is someone who has a friend at the firm
    0:50:06 that is advocating for them.
    0:50:14 And so what is the easiest way or the likely the way you’re going to improve your odds the
    0:50:18 most of having, getting a job is having a lot of friends.
    0:50:20 How did you get a job, Ed?
    0:50:24 You had a best friend whose mom knew me, and they love you.
    0:50:30 Literally, Joanna Coles called me and said, you’d be stupid not to hire this kid.
    0:50:31 That’s what she said.
    0:50:38 She’d be like, I think her words were, I am not getting off this phone until you commit,
    0:50:40 until you promise.
    0:50:42 I really owe my life to Joanna Coles.
    0:50:46 That you are hiring my son’s friend, Ed Elson.
    0:50:48 I’m like, and I said, well, what does he want to do?
    0:50:51 She’s like, it doesn’t matter, you fool.
    0:50:55 What a legend.
    0:50:56 Yeah, but it works, right?
    0:51:03 So I get the sense, you know, I mean, you’ve got a lot of flaws, but I get the sense.
    0:51:06 I get the sense you have really good relationships.
    0:51:08 You take your friendship seriously.
    0:51:13 And that’s how you got this job, is you got someone in your life who just really cares
    0:51:20 for you and basically told his mom, help Ed get a job, or Ed said he knows this guy or likes
    0:51:20 this guy.
    0:51:21 Can you call him?
    0:51:22 I heard you know him.
    0:51:23 You want to get a job?
    0:51:24 You got to be good.
    0:51:25 Learn the basics.
    0:51:27 I like the sciences.
    0:51:28 I like communication and storytelling.
    0:51:33 But the way you get a great job and the way you change the trajectory of your professional
    0:51:35 career is relationships.
    0:51:41 And while you’re in college, it is a great opportunity to establish a lot of really like
    0:51:43 great, deep, meaningful relationships.
    0:51:48 It’s so interesting because a lot of the skills that you mentioned there are kind of the skills
    0:51:51 that you’re supposed to be accumulating from a liberal arts education.
    0:51:52 100%.
    0:51:57 And this is the, I mean, liberal arts degrees have been in decline and people have been
    0:51:59 saying, you know, what’s the point of these liberal arts degrees?
    0:52:05 But it is, it does, it’s starting to feel that now that we’ve almost over-indexed so hard
    0:52:12 on the hard sciences and on the computer sciences, that suddenly the economy is seeming to kind
    0:52:18 of reshift and we’re starting to see more emphasis on the soft skills, the ability to communicate,
    0:52:21 to tell a story, to, you know, have a strong sense of history.
    0:52:26 I mean, maybe I’m being biased because I got a liberal arts education, but there was this
    0:52:33 interesting quote by this guy, Amjad Massad, who was the CEO of Replit, which is this big
    0:52:34 software company.
    0:52:39 And he was talking about this new trend of vibe coding.
    0:52:44 And this is this trend that is becoming very big in Silicon Valley, where engineers are basically
    0:52:48 just prompting AI to build the code for them.
    0:52:53 And you now have very reputable, even, you know, computer science professors who are teaching
    0:52:58 people how to vibe code because they recognize this might be the future of coding.
    0:53:02 You don’t need to have a really perfect understanding of computer science.
    0:53:06 You can basically use AI to just push the ball down the line.
    0:53:12 And he was making the case for vibe coding, this guy, Amjad Massad.
    0:53:16 And he even said that he doesn’t think people should be learning to code anymore.
    0:53:21 In the up case, like, you know, what Dario just said recently, all code will be AI generated.
    0:53:27 You know, I assume this optimization path we’re on, where agents are going to get better and
    0:53:27 better and better.
    0:53:29 You know, the answer would be different.
    0:53:30 The answer would be no.
    0:53:33 It would be a waste of time to learn how to code.
    0:53:37 I would say learn how to think, learn how to break down problems, right?
    0:53:45 Learn how to communicate clearly, you know, with, you know, as you would with humans, but
    0:53:46 also with machines.
    0:53:49 That to me is like a glowing endorsement of liberal arts.
    0:53:51 But I’m curious to get your take.
    0:53:57 The best programmers understand logic and they’re almost like internal construction managers.
    0:54:03 They’re great project managers and also someone’s going to have to give these LLM prompts
    0:54:05 and build the system.
    0:54:07 So there’s still going to be a need for them.
    0:54:10 It’s just like anything else that gets digitized.
    0:54:14 When technology comes into a sector, it usually takes the top 10% and they earn three times as
    0:54:17 much and the bottom 90 make less or aren’t there.
    0:54:19 And I think that’s happening in that field.
    0:54:28 So the, the correlate or the resonance here is on day after tomorrow, I’m headed to the
    0:54:30 U S with my oldest son for a college tour.
    0:54:38 And we’ve been thinking about, you know, there’s, there’s a opportunity set of a hundred colleges
    0:54:41 and we’re going to seven of them in five days.
    0:54:43 And we’ve been thinking a lot about it.
    0:54:44 And I said, all right, what are your criteria?
    0:54:47 And he’s like, you know, I want a place with a great biology department.
    0:54:50 And he’s, that’s what he came up with.
    0:54:53 Cause he’s really interested in biology and he has some real aptitude for it.
    0:54:55 And he said, what are your criteria?
    0:54:58 I’m like, I just want, you know, a small number of things.
    0:55:03 I want you to go somewhere where I think you’re just going to have an amazing time because I
    0:55:04 had an amazing time in college.
    0:55:09 And if I could give my kids anything, I want you, I just want them to have the same amazing
    0:55:09 time I had.
    0:55:12 I want you to learn about yourself.
    0:55:13 I want you to learn about others.
    0:55:17 I would love for you to acquire some skills, specifically some skills around storytelling,
    0:55:23 communication, but more than anything, more than anything, what I would hope for you is that
    0:55:29 you experience, enjoy, endure a ton of relationships.
    0:55:37 I just want you at basketball games and classes with 400 people on campus all day long, tutoring
    0:55:44 people, getting tutored, hanging out, drinking with friends, playing ultimate Frisbee, playing
    0:55:45 intramural sports.
    0:55:53 I just want you bumping off people all day long and creating just a raft of relationships
    0:55:54 and friendships.
    0:55:56 That’s what I’m looking for.
    0:56:01 And so we’re going to all these kind of land grant schools that are big public schools with
    0:56:06 football teams and intramurals and fraternities and sororities.
    0:56:11 I don’t know if we’ll do that, but tons of student clubs where they just feel like, quite
    0:56:12 frankly, like college.
    0:56:15 And I think a lot of parents feel this way.
    0:56:22 I think a lot of, if you’ve looked at the applications trends, the Southern schools are booming.
    0:56:27 And quite frankly, it’s like how collegey and how fun do they sound?
    0:56:29 We want our kid to go have fun.
    0:56:31 Like schools like Wake Forest are booming.
    0:56:32 Their applications are booming.
    0:56:38 Vanderbilt is now more difficult to get into than many Ivy League colleges because a lot
    0:56:44 of parents and kids have said, I want my kid to have a college experience, full stop.
    0:56:49 I mean, if I were to summarize your advice there, it’s to get as good an understanding
    0:56:51 as possible of other people.
    0:56:52 And yourself.
    0:56:52 Right.
    0:56:57 And the only way that you could do that is through meeting other people and establishing
    0:56:58 relationships with them.
    0:57:04 And I do think that is actually great advice because it makes you nimble in any situation
    0:57:04 economically.
    0:57:10 I mean, the biggest realization for me coming out of college was I thought these companies
    0:57:16 that I heard about were these big sort of amorphous conglomerate brands that have all
    0:57:20 these rules and definitions for, you know, this is what, these are the skills that you
    0:57:22 must learn and these are the type of person you must be.
    0:57:25 In fact, it’s all just groups of people.
    0:57:31 And your ability to get hired is, as you say, a function of whether the person in charge of
    0:57:34 the hiring decision likes you and wants to work with you.
    0:57:40 And that was honestly a really eye-opening experience for me is realizing that life and work
    0:57:42 is literally just interacting with people.
    0:57:46 So if you can be really good at that, then I think you’ll be fine.
    0:57:47 That’s the key.
    0:57:49 It’s like anything else.
    0:57:50 It’s, it’s, you gotta be good.
    0:57:54 Being intelligent, being hardworking, that’s table stakes in this economy.
    0:57:58 The differentiator is the depth and number of relationships you have.
    0:58:01 Let’s take a look at the week ahead.
    0:58:06 We’ll see the unemployment rate for March and U.S. reciprocal tariffs are set to go into effect
    0:58:10 Tuesday on what Trump is calling Liberation Day.
    0:58:12 Scott, any predictions from you?
    0:58:14 It’s not so much as a prediction, but an observation.
    0:58:21 We have this clown car called the cabinet right now.
    0:58:25 And I just think this is going to start to hit the economy.
    0:58:29 Strategy is two questions or one key question.
    0:58:30 What can we do that’s really hard?
    0:58:36 And the biggest mistake people make in strategy is that they think they’re punching a speed bag
    0:58:38 and people aren’t going to punch back.
    0:58:43 And every nation we have levied tariffs against, they have levied reciprocal tariffs.
    0:58:44 They have punched back.
    0:58:46 And some are getting really smart.
    0:58:52 EU and Canada, I love this, have decided to pick products where they’re going to put especially
    0:58:56 onerous disproportionate tariffs on products that originate from red states.
    0:59:02 And the whole world is sort of deciding now, including our allies, that they have this common
    0:59:05 enemy called this clown fucking car called the United States.
    0:59:10 And there’s just no way that that doesn’t begin to hit our economy.
    0:59:14 So I, and it’s dangerous to make predictions about the economy.
    0:59:21 I just don’t see there’s any way that this doesn’t impact us in the back half of the year.
    0:59:23 I don’t, I think he has dug himself too deep.
    0:59:28 And if even, even if you were to say tariffs are off, just kidding, nations are reconfiguring
    0:59:34 their supply chain and it’s going to start to show up in Q3 and Q4 numbers in some, I’ll
    0:59:37 just say, I think we’re headed for recession in back half of the year.
    0:59:43 This episode was produced by Claire Miller and engineered by Benjamin Spencer.
    0:59:45 Our associate producer is Alison Weiss.
    0:59:46 Mia Silverio is our research lead.
    0:59:48 Isabella Kinsel is our research associate.
    0:59:50 Drew Burrows is our technical director.
    0:59:53 And Catherine Dillon is our executive producer.
    0:59:56 Thank you for listening to Prof G Markets from the Vox Media Podcast Network.
    1:00:00 Join us for a fresh take on markets on Thursday.
    1:00:02 Thank you for listening to Prof G Markets from the Vox Media Podcast Network.
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    1:00:17 you have me in kind reunion
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    Scott and Ed open the show by discussing Delaware’s changes to its corporate governance laws, Waymo’s expansion into Washington D.C., and GameStop’s decision to add bitcoin to its treasury reserves. Then they analyze Engine Capital’s activist push at Lyft, offering insights and strategic suggestions on how the rideshare company can strengthen its business. Finally, they break down the growing challenges for college graduates in today’s job market, with Scott sharing practical advice for those looking for a job. 

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  • Stop comparing yourself to AI

    AI transcript
    0:00:01 Are you forgetting about that chip in your windshield?
    0:00:03 It’s time to fix it.
    0:00:05 Come to Speedy Glass before it turns into a crack.
    0:00:08 Our experts will repair your windshield in less than an hour,
    0:00:09 and it’s free if you’re insured.
    0:00:12 Book your appointment today at speedyglass.ca.
    0:00:14 Details and conditions at speedyglass.ca.
    0:00:20 What do you think about when you think about AI?
    0:00:25 Maybe chatbots giving you new lasagna recipes,
    0:00:29 research assistants helping you finish that paper.
    0:00:33 Do you think about machines taking your job?
    0:00:37 Maybe you think of something even more ominous,
    0:00:41 like Skynet robots wiping out humanity.
    0:00:46 If you’re like me, you probably think of all those things,
    0:00:47 depending on the day.
    0:00:50 And that’s sort of the point.
    0:00:55 AI is not well understood, even by the people creating it.
    0:00:58 And even though we all know it’s a technology
    0:01:00 that’s going to change our lives,
    0:01:03 that’s really all we know at this point.
    0:01:10 So how do we confront this uncertainty?
    0:01:13 How do we navigate the current moment?
    0:01:17 And how do we, the people who have been told
    0:01:19 that we will be impacted by AI,
    0:01:21 but don’t seem to have much of a say
    0:01:23 in how the AI is being built,
    0:01:26 engage in the conversation?
    0:01:31 I’m Sean Elling, and this is The Gray Area.
    0:01:45 Today’s guest is Jaron Lanier.
    0:01:48 He’s a virtual reality pioneer,
    0:01:50 a digital philosopher,
    0:01:54 and the author of several best-selling books on technology.
    0:01:57 He’s also one of the most profound critics
    0:02:01 of Silicon Valley and the business model driving it.
    0:02:04 I wanted to bring Jaron on the show
    0:02:07 for the first episode of this special series on AI
    0:02:10 because I think he’s uniquely positioned
    0:02:14 to speak both to the technological side of AI,
    0:02:16 what’s happening, where it’s going,
    0:02:20 and also to the human side.
    0:02:24 Jaron’s a computer scientist who loves technology.
    0:02:29 But at his core, he’s a humanist
    0:02:32 who’s always thinking about what technologies are doing to us
    0:02:36 and how our understanding of these tools
    0:02:39 will inevitably determine how they’re used.
    0:02:43 Maybe what Jaron does the best, though,
    0:02:45 is offer a different lens
    0:02:47 through which to view these technologies.
    0:02:51 We’re encouraged to treat these machines
    0:02:54 as though they’re godlike,
    0:02:56 as though they’re thinking for themselves.
    0:03:01 Indeed, they’re designed to make you feel that way
    0:03:04 because it adds to the mystique around them
    0:03:07 and obscures the truth about how they really work.
    0:03:12 But Jaron’s plea is to be careful
    0:03:15 about thoughtlessly adopting the language
    0:03:17 that the AI creators give us
    0:03:18 to describe their creation
    0:03:21 because that language structures
    0:03:25 not only how we think about these technologies,
    0:03:27 but what we do with them.
    0:03:35 Jaron Lanier, welcome to the show.
    0:03:36 That’s me. Hey.
    0:03:39 So look, I have heard
    0:03:43 so many of these big picture conversations about AI
    0:03:48 and they often begin with a question
    0:03:52 about how or whether AI is going to take over the world.
    0:03:55 But I discovered very quickly
    0:03:57 that you don’t accept the terms of that question,
    0:03:59 which is why I’m not going to ask it.
    0:04:01 but I thought it would be useful
    0:04:03 as a beginning to ask you
    0:04:05 why you find questions like that
    0:04:07 or claims like that ridiculous.
    0:04:10 Oh, well, you know,
    0:04:12 when it comes to AI,
    0:04:15 the whole technical field
    0:04:16 is kind of defined
    0:04:19 by an almost metaphysical assertion,
    0:04:22 which is we are creating intelligence.
    0:04:23 Well, what is intelligence?
    0:04:26 Something human.
    0:04:28 The whole field was founded
    0:04:31 by Alan Turing’s thought experiment
    0:04:32 called the Turing test,
    0:04:37 where if you can fool a human
    0:04:38 into thinking you’ve made a human,
    0:04:40 then you might as well have made a human
    0:04:42 because what other tests could there be?
    0:04:45 Which in a way is fair enough.
    0:04:45 On the other hand,
    0:04:47 what other scientific field
    0:04:50 other than maybe supporting stage magicians
    0:04:53 is entirely based on being able to fool people?
    0:04:53 I mean, it’s stupid.
    0:04:56 Fooling people in itself accomplishes nothing.
    0:04:58 There’s no productivity.
    0:04:59 There’s no insight
    0:05:01 unless you’re studying
    0:05:03 the cognition of being fooled, of course.
    0:05:06 So there’s an alternative way
    0:05:07 to think about what we do
    0:05:09 with what we call AI,
    0:05:12 which is that there’s no new entity.
    0:05:14 There’s nothing intelligent there.
    0:05:16 What there is is a new
    0:05:17 and in my opinion,
    0:05:18 sometimes quite useful
    0:05:21 form of collaboration between people.
    0:05:23 If you look at something like the Wikipedia,
    0:05:25 where people mash up
    0:05:27 a lot of their communications into one thing,
    0:05:30 you can think of that as a step on the way
    0:05:32 to what we call large model AI,
    0:05:34 where we take all the data that we have
    0:05:35 and we put it together
    0:05:39 in a way that allows more interpolation
    0:05:43 and more commingling than previous methods.
    0:05:47 And I think that can be of great use,
    0:05:49 but I don’t think there’s any requirement
    0:05:52 that we perceive that as a new entity.
    0:05:53 Now, you might say,
    0:05:54 well, what’s the harm if we do?
    0:05:56 That’s a fair question.
    0:05:57 Like, who cares?
    0:05:58 If somebody wants to think of it
    0:06:00 as a new type of person
    0:06:02 or even a new type of God or whatever,
    0:06:03 what’s wrong with that?
    0:06:06 Potentially nothing.
    0:06:08 People believe all kinds of things all the time.
    0:06:12 But, in the case of our technology,
    0:06:15 let me put it this way.
    0:06:19 If you’re a mathematician or a scientist,
    0:06:25 you can do what you do
    0:06:27 in a kind of an abstract way.
    0:06:28 Like, you can say,
    0:06:30 I’m furthering math.
    0:06:33 And, in a way, that’ll be true
    0:06:35 even if nobody else ever even perceives
    0:06:36 that I’ve done it.
    0:06:37 I’ve written down this proof.
    0:06:40 But that’s not true for technologists.
    0:06:43 Technologists only make sense
    0:06:46 if there’s a designated beneficiary.
    0:06:49 Like, you have to make technology for someone.
    0:06:52 And, as soon as you say
    0:06:56 the technology itself is a new someone,
    0:07:00 you stop making sense as a technologist.
    0:07:01 Right?
    0:07:03 Let me actually take up that question
    0:07:04 that you just posed a second ago
    0:07:05 with a thought,
    0:07:07 I’ve heard from you,
    0:07:09 which is something to the effect of,
    0:07:11 I think the way you put it is
    0:07:13 the easiest way to mismanage a technology
    0:07:15 is to misunderstand it.
    0:07:17 So, to answer your question…
    0:07:18 Sounds like me, I guess.
    0:07:19 Yeah. Okay.
    0:07:22 If we make the mistake,
    0:07:23 which is now common,
    0:07:26 to insist that AI is, in fact,
    0:07:28 some kind of god or creature
    0:07:30 or entity or oracle,
    0:07:31 whatever term you prefer,
    0:07:33 instead of a tool as you define it,
    0:07:34 the implication is that
    0:07:37 that would be a consequential mistake, right?
    0:07:39 That we will mismanage the technology
    0:07:40 by misunderstanding it.
    0:07:41 So, is that not quite right?
    0:07:42 Am I not quite understanding?
    0:07:43 No, I think that’s right.
    0:07:46 I think when you treat the technology
    0:07:47 as its own beneficiary,
    0:07:49 you miss a lot of opportunities
    0:07:50 to make it better.
    0:07:52 Like, I see this in AI all the time.
    0:07:53 I see people saying,
    0:07:55 well, if we did this,
    0:07:56 it would pass the Turing test better,
    0:07:57 and if we did that,
    0:07:58 it would seem more like
    0:07:59 it was an independent mind.
    0:08:01 But those are all goals
    0:08:01 that are different
    0:08:04 from it being economically useful.
    0:08:05 They’re different from it
    0:08:08 being useful to any particular user.
    0:08:09 They’re just these weird,
    0:08:12 to me, almost religious ritual goals
    0:08:13 or something.
    0:08:15 like they, and so every time
    0:08:16 you’re devoting yourself to that,
    0:08:18 it means you’re not devoting yourself
    0:08:20 to making it better.
    0:08:22 Like, an example is,
    0:08:25 we have, in my view,
    0:08:28 deliberately designed large model AI
    0:08:32 to obscure the original human sources
    0:08:34 of the data that the AI is trained on
    0:08:36 to help create this illusion
    0:08:37 of the new entity.
    0:08:38 But when we do that,
    0:08:41 we make it harder to do quality control.
    0:08:43 We make it harder to do authentication
    0:08:48 and to detect malicious uses of the model
    0:08:52 because we can’t tell what the intent is,
    0:08:54 what data it’s drawing upon.
    0:08:56 We’re sort of willfully making ourselves
    0:08:58 kind of blind in a way
    0:09:00 that we probably don’t really need to.
    0:09:01 And I really want to emphasize
    0:09:03 from a metaphysical point of view,
    0:09:05 I can’t prove,
    0:09:06 and neither can anyone else,
    0:09:08 that a computer is alive or not
    0:09:09 or conscious or not or whatever.
    0:09:11 I mean, all that stuff
    0:09:13 is always going to be a matter of faith.
    0:09:15 That’s just the way it is.
    0:09:17 That’s what we got around here.
    0:09:19 But what I can say
    0:09:21 is that this emphasis
    0:09:22 on trying to make the models
    0:09:25 seem like they’re freestanding new entities
    0:09:27 does blind us
    0:09:29 to some ways we could make them better.
    0:09:30 And so I think, like, why bother?
    0:09:32 What do we get out of that?
    0:09:32 Not a lot.
    0:09:34 So do you think maybe
    0:09:35 the cardinal mistake
    0:09:37 with a lot of this kind of thinking
    0:09:38 is to assume
    0:09:42 that artificial intelligence
    0:09:43 is something that’s in competition
    0:09:45 with human intelligence
    0:09:46 and human abilities,
    0:09:47 that that kind of misunderstanding
    0:09:48 sets us off on a course
    0:09:50 for a lot of other kinds
    0:09:51 of misunderstandings?
    0:09:53 I wouldn’t choose that language
    0:09:54 because then the natural thing
    0:09:55 somebody’s going to say
    0:09:56 who’s a true believer
    0:09:57 that the AI is coming alive,
    0:09:58 they’re going to say,
    0:09:59 yeah, you’re right.
    0:10:00 It’s not competition.
    0:10:01 We’re going to align them
    0:10:02 and they’re going to be
    0:10:03 our collaborators
    0:10:05 or whatever.
    0:10:06 So that, to me,
    0:10:07 doesn’t go far enough.
    0:10:09 My own way of thinking
    0:10:11 is that I’m able
    0:10:12 to improve the models
    0:10:13 when I say
    0:10:14 there’s no new entity there.
    0:10:15 I just say they don’t,
    0:10:15 they’re not there.
    0:10:16 They don’t exist
    0:10:17 as separate entities.
    0:10:18 They’re just collaborations
    0:10:19 of people.
    0:10:20 I have to go that far
    0:10:22 to get the clarity
    0:10:23 to improve them.
    0:10:26 It might be a little late
    0:10:27 in the language game
    0:10:29 to replace a term
    0:10:30 like artificial intelligence,
    0:10:30 but if you could,
    0:10:31 do you have a better one?
    0:10:34 I have had the experience
    0:10:35 of coming up with terms
    0:10:37 that were widely adopted
    0:10:37 in society.
    0:10:38 I came up with
    0:10:39 virtual reality
    0:10:40 and some other things
    0:10:41 when I was young
    0:10:44 and I have seen that
    0:10:45 even when you get
    0:10:46 to coin the term,
    0:10:47 you don’t get to define it
    0:10:50 and I don’t love
    0:10:51 the way people think
    0:10:52 of virtual reality
    0:10:53 typically today.
    0:10:54 It’s lost a little bit
    0:10:55 of its old humanism,
    0:10:56 I would say.
    0:10:59 So that experience
    0:11:00 has led me to feel
    0:11:01 that it’s really
    0:11:02 younger generations
    0:11:03 who should come up
    0:11:03 with their own terms.
    0:11:04 So what I would prefer
    0:11:06 to see is younger people
    0:11:07 reject our terms
    0:11:09 and come up
    0:11:09 with their own.
    0:11:11 Fair enough.
    0:11:14 I’ve read a lot
    0:11:14 of your work
    0:11:15 on AI
    0:11:17 and I’ve listened
    0:11:19 to a lot of your interviews
    0:11:21 and I take your point
    0:11:22 that AI
    0:11:25 is a distillation
    0:11:26 of all these human inputs
    0:11:27 fundamentally.
    0:11:30 but for you at what point
    0:11:32 does or can complexity
    0:11:35 start looking like autonomy
    0:11:37 and what would autonomy
    0:11:38 even mean
    0:11:39 that the thing starts
    0:11:40 making its own decisions
    0:11:41 and is that the simple
    0:11:42 definition of that?
    0:11:43 This is an obsession
    0:11:44 that people have
    0:11:45 but you have to understand
    0:11:46 it’s a religious
    0:11:48 and entirely subjective
    0:11:50 or sort of cultural obsession
    0:11:51 not a scientific one.
    0:11:52 It’s your judgment
    0:11:54 of how you want to see
    0:11:55 the start of autonomy.
    0:11:58 So I love complex systems
    0:11:59 and I love different levels
    0:12:00 of description
    0:12:01 and I love the independence
    0:12:03 of different levels
    0:12:03 of grantedness
    0:12:04 in physics
    0:12:06 so I’m utterly
    0:12:07 as obsessed
    0:12:07 as anyone
    0:12:08 with that
    0:12:10 but it’s important
    0:12:10 to distinguish
    0:12:12 that fascination
    0:12:12 which is a scientific
    0:12:13 fascination
    0:12:14 with the question
    0:12:16 of does crossing
    0:12:17 some threshold
    0:12:18 make something
    0:12:19 human or not?
    0:12:21 because the question
    0:12:22 of humanness
    0:12:24 or of becoming
    0:12:24 an entity
    0:12:26 that we care about
    0:12:27 in our planning
    0:12:27 becoming
    0:12:28 creating something
    0:12:29 that itself
    0:12:30 is a beneficiary
    0:12:31 of our technology
    0:12:32 that question
    0:12:33 has to be
    0:12:34 a matter of faith
    0:12:36 we just have
    0:12:36 to accept
    0:12:38 that our culture
    0:12:39 our law
    0:12:40 our ability
    0:12:41 to be technologists
    0:12:42 ultimately rests
    0:12:43 on values
    0:12:45 that in a sense
    0:12:45 we pull out
    0:12:46 of our asses
    0:12:47 or if you like
    0:12:48 we have to be
    0:12:49 a little bit mystical
    0:12:50 in order to create
    0:12:51 the ground layer
    0:12:52 in order to be
    0:12:52 then rational
    0:12:53 as technologists
    0:12:54 in a way
    0:12:55 I wish it wasn’t so
    0:12:56 it sort of sucks
    0:12:57 but it’s just the truth
    0:12:57 and the sooner
    0:12:58 we accept that
    0:12:59 the better off
    0:13:00 we’ll be
    0:13:00 and the more honest
    0:13:01 we’ll be
    0:13:02 and I’m okay with it
    0:13:03 why?
    0:13:05 because
    0:13:06 if I’m designing
    0:13:07 AI for AI’s sake
    0:13:08 I’m talking nonsense
    0:13:09 you know
    0:13:10 like
    0:13:11 right now
    0:13:13 it’s very expensive
    0:13:13 to compute AI
    0:13:14 so what percentage
    0:13:16 of that expense
    0:13:17 it goes into
    0:13:18 creating the illusion
    0:13:19 so that you can believe
    0:13:20 it’s sort of
    0:13:21 another person
    0:13:22 when you use chat
    0:13:23 how much electricity
    0:13:24 is being spent
    0:13:25 so that the way
    0:13:26 it talks to you
    0:13:27 feels like it’s a person
    0:13:28 a lot
    0:13:28 you know
    0:13:29 and it’s a waste
    0:13:30 like why are we doing that
    0:13:31 why are we doing
    0:13:32 why are we creating
    0:13:34 a carbon footprint
    0:13:36 for the benefit
    0:13:38 of some non-entity
    0:13:39 in order to fool humans
    0:13:40 like it’s
    0:13:40 it’s ridiculous
    0:13:42 but we don’t see that
    0:13:43 because we have this
    0:13:45 religious imperative
    0:13:46 in the tech
    0:13:48 cultural world
    0:13:49 to create
    0:13:50 this new life
    0:13:52 but it’s entirely
    0:13:53 a matter of
    0:13:54 our own perception
    0:13:55 there’s no test
    0:13:55 for it
    0:13:56 other than the
    0:13:56 Turing test
    0:13:57 which is no test
    0:13:57 at all
    0:13:58 I mean
    0:13:59 we still don’t even
    0:14:01 have a real
    0:14:01 definition
    0:14:03 of consciousness
    0:14:05 and I hear all
    0:14:05 these discussions
    0:14:07 about machine learning
    0:14:09 and human intelligence
    0:14:09 and the differences
    0:14:11 and I continue
    0:14:12 to have no idea
    0:14:13 when something
    0:14:14 stops being a
    0:14:15 simulacrum of intelligence
    0:14:16 and becomes the real thing
    0:14:17 I still don’t quite know
    0:14:18 when something can
    0:14:19 reasonably be called
    0:14:20 sentient
    0:14:21 or intelligent
    0:14:22 but maybe the question
    0:14:22 doesn’t even matter
    0:14:24 maybe it’s enough
    0:14:25 for us to think it does
    0:14:26 right
    0:14:27 so the problem
    0:14:28 in what you just
    0:14:29 said is the word
    0:14:29 still
    0:14:32 like it’s a
    0:14:33 this
    0:14:35 lack of knowledge
    0:14:36 is structural
    0:14:37 you’re not going
    0:14:38 to overcome it
    0:14:39 you can pretend
    0:14:40 you have
    0:14:40 but you’re not going
    0:14:41 to
    0:14:42 this is genuinely
    0:14:43 a matter of faith
    0:14:43 you know
    0:14:44 and
    0:14:46 it’s a very
    0:14:46 old discussion
    0:14:47 when it comes
    0:14:48 to God
    0:14:49 but
    0:14:50 it’s a new
    0:14:50 discussion
    0:14:51 when it comes
    0:14:52 to each other
    0:14:53 or to AIs
    0:14:54 and
    0:14:54 you know
    0:14:55 like
    0:14:56 faith is okay
    0:14:56 we can live
    0:14:57 with faith
    0:14:57 we just have
    0:14:58 to be honest
    0:14:59 about it
    0:14:59 and I think
    0:15:01 being dishonest
    0:15:01 and saying
    0:15:02 oh
    0:15:03 it’s not faith
    0:15:04 I have this
    0:15:04 rational proof
    0:15:05 of something
    0:15:07 it’s not
    0:15:08 dishonesty
    0:15:08 is probably
    0:15:09 not good
    0:15:10 especially
    0:15:10 if you’re
    0:15:10 trying to do
    0:15:11 science or technology
    0:15:15 maybe we just
    0:15:17 maybe we just
    0:15:18 hold on
    0:15:19 maybe
    0:15:20 I’m going to
    0:15:21 say this
    0:15:23 we probably
    0:15:23 just have to
    0:15:24 hold on to
    0:15:24 some notion
    0:15:25 that there’s
    0:15:26 something
    0:15:26 fundamentally
    0:15:27 special
    0:15:28 about human
    0:15:29 consciousness
    0:15:30 and that even
    0:15:30 if on some
    0:15:31 purely empirical
    0:15:31 level
    0:15:32 that’s not
    0:15:32 even true
    0:15:33 maybe believing
    0:15:34 that it is
    0:15:34 is essential
    0:15:36 to our
    0:15:36 survival
    0:15:37 I don’t
    0:15:37 think you
    0:15:38 can rationally
    0:15:40 proceed
    0:15:41 as an
    0:15:41 as an
    0:15:42 acting
    0:15:42 technologist
    0:15:44 without
    0:15:45 an
    0:15:46 irrational
    0:15:47 belief
    0:15:48 that people
    0:15:49 are special
    0:15:50 because once again
    0:15:50 then you have
    0:15:51 no recipient
    0:15:52 and if you
    0:15:53 say well
    0:15:53 there’s going
    0:15:54 to be
    0:15:54 no belief
    0:15:55 all the way
    0:15:55 to the bottom
    0:15:56 it’s just
    0:15:56 going to be
    0:15:57 rationality
    0:15:57 forever
    0:15:58 I mean
    0:15:59 it doesn’t
    0:15:59 work
    0:16:00 rationality
    0:16:01 never creates
    0:16:01 a total
    0:16:02 enclosed
    0:16:02 system
    0:16:04 we kind
    0:16:05 of float
    0:16:05 in a sea
    0:16:05 of mystery
    0:16:06 and we
    0:16:06 have like
    0:16:07 this belief
    0:16:07 that lets
    0:16:08 us have
    0:16:08 a footing
    0:16:09 and it’s
    0:16:10 our job
    0:16:11 to acknowledge
    0:16:11 that even
    0:16:12 if we’re
    0:16:12 uncomfortable
    0:16:13 with it
    0:16:15 can I try
    0:16:15 another angle
    0:16:16 on you
    0:16:16 yeah
    0:16:17 do you know
    0:16:17 my
    0:16:17 okay
    0:16:18 so there’s
    0:16:18 another
    0:16:19 argument
    0:16:19 about the
    0:16:20 turing test
    0:16:20 right
    0:16:21 turing test
    0:16:22 you have a
    0:16:23 person on a
    0:16:23 computer
    0:16:23 they’re each
    0:16:24 trying to fool
    0:16:24 a judge
    0:16:25 and at the
    0:16:26 moment the
    0:16:26 judge can’t
    0:16:26 tell them
    0:16:27 apart
    0:16:27 you say
    0:16:28 well we
    0:16:28 might as
    0:16:29 well call
    0:16:30 the computer
    0:16:31 human because
    0:16:31 what other
    0:16:31 tests can
    0:16:32 there be
    0:16:32 that’s the
    0:16:32 best we’ll
    0:16:33 get
    0:16:33 okay
    0:16:35 so the
    0:16:36 problem with
    0:16:36 the test
    0:16:37 is that it
    0:16:38 measures whether
    0:16:38 there’s a
    0:16:38 differential
    0:16:39 but it
    0:16:40 doesn’t tell
    0:16:40 you whether
    0:16:41 the computer
    0:16:42 got smarter
    0:16:42 or the
    0:16:42 human got
    0:16:43 stupider
    0:16:44 it doesn’t
    0:16:45 tell you if
    0:16:45 the computer
    0:16:46 became more
    0:16:47 human or if
    0:16:47 the human
    0:16:48 became less
    0:16:48 human in
    0:16:49 any sense
    0:16:49 whatever that
    0:16:50 might be
    0:16:51 so there’s
    0:16:52 two humans
    0:16:52 the contestant
    0:16:53 and the judge
    0:16:53 and one
    0:16:54 computer
    0:16:54 therefore
    0:16:56 and this is
    0:16:56 meant to be
    0:16:57 funny but it’s
    0:16:57 also kind of
    0:16:57 real
    0:16:58 there’s a
    0:16:58 two-thirds
    0:16:59 chance that
    0:16:59 it was a
    0:17:00 human that
    0:17:00 got stupider
    0:17:01 rather than
    0:17:01 a computer
    0:17:01 that got
    0:17:02 smarter
    0:17:04 and I
    0:17:04 see that
    0:17:05 borne out
    0:17:05 like when I
    0:17:06 look at
    0:17:06 social media
    0:17:07 and I see
    0:17:08 people interacting
    0:17:08 with the AI
    0:17:09 algorithms that
    0:17:10 are supposed to
    0:17:10 guide their
    0:17:11 attention
    0:17:12 I see them
    0:17:13 getting stupider
    0:17:13 two-thirds
    0:17:14 of the time
    0:17:14 but then you
    0:17:15 know sometimes
    0:17:16 really good
    0:17:16 stuff happens
    0:17:17 so I think
    0:17:18 this general
    0:17:19 spread of most
    0:17:20 of the time
    0:17:20 things get
    0:17:21 worse but then
    0:17:21 there’s some
    0:17:22 stuff that’s
    0:17:22 really cool
    0:17:24 tends to be
    0:17:24 true when you
    0:17:25 believe in AI
    0:17:26 and so
    0:17:27 I would
    0:17:28 say don’t
    0:17:28 believe in
    0:17:28 it and
    0:17:30 some people
    0:17:30 are still
    0:17:31 getting it
    0:17:31 stupider
    0:17:31 because that’s
    0:17:32 how we are
    0:17:33 but I think
    0:17:33 we can get to
    0:17:34 the point where
    0:17:34 the majority
    0:17:35 gets better
    0:17:36 instead of
    0:17:37 stupider but
    0:17:37 right now I
    0:17:37 think we’re
    0:17:38 at two-thirds
    0:17:39 get stupider
    0:17:40 yeah that
    0:17:41 math checks out
    0:17:41 to me
    0:17:42 great I
    0:17:43 think that’s
    0:17:43 a rigorous
    0:17:44 argument that’s
    0:17:44 what you call
    0:17:45 a rigorous
    0:17:46 quantitative
    0:17:47 theoretically and
    0:17:48 empirically supported
    0:17:49 argument right
    0:17:49 there
    0:17:50 so do you
    0:17:51 think all
    0:17:53 the anxieties
    0:17:54 including from
    0:17:55 serious people
    0:17:56 in in the
    0:17:57 world of AI
    0:17:58 all the worries
    0:18:00 about human
    0:18:01 extinction and
    0:18:01 mitigating the
    0:18:02 risks thereof
    0:18:04 does that is
    0:18:04 that religious
    0:18:06 hysteria to
    0:18:06 you or does
    0:18:07 that feel
    0:18:09 what drives me
    0:18:09 crazy about
    0:18:10 this I this
    0:18:11 is my world
    0:18:11 you know so I
    0:18:12 talk to the
    0:18:12 people who
    0:18:13 believe that
    0:18:14 stuff all the
    0:18:15 time and
    0:18:16 increasingly a
    0:18:16 lot of them
    0:18:17 believe that it
    0:18:17 would be good to
    0:18:18 wipe out people
    0:18:19 and that the AI
    0:18:19 future would be a
    0:18:20 better one and
    0:18:21 that we should
    0:18:22 wear a disposable
    0:18:24 temporary container
    0:18:25 for the birth of
    0:18:26 AI I hear that
    0:18:27 opinion quite a lot
    0:18:27 that’s a real
    0:18:28 opinion held by
    0:18:29 real people
    0:18:32 many many I
    0:18:33 mean like the
    0:18:34 other day I was
    0:18:35 at a lunch in
    0:18:36 Palo Alto and
    0:18:36 there were some
    0:18:37 young AI
    0:18:38 scientists there
    0:18:39 who were saying
    0:18:41 that they would
    0:18:42 never have a
    0:18:43 bio baby because
    0:18:43 as soon as you
    0:18:44 have a bio baby
    0:18:44 you get the
    0:18:46 mind virus of
    0:18:48 the bio world
    0:18:48 and that when
    0:18:49 you have the
    0:18:50 bio mind virus
    0:18:50 you become
    0:18:51 committed to
    0:18:52 your human baby
    0:18:52 but it’s much
    0:18:53 more important to
    0:18:54 be committed to
    0:18:54 the AI of the
    0:18:56 future and so
    0:18:57 to have human
    0:18:58 babies is
    0:18:58 fundamentally
    0:18:59 unethical
    0:19:01 now okay in
    0:19:01 this particular
    0:19:03 case this was
    0:19:03 a young man
    0:19:04 with a female
    0:19:05 partner who
    0:19:06 wanted a kid
    0:19:06 and what I’m
    0:19:07 thinking is this
    0:19:07 is just another
    0:19:08 variation of the
    0:19:09 very very old
    0:19:10 story of young
    0:19:11 men attempting to
    0:19:12 put off the baby
    0:19:13 thing with their
    0:19:14 sexual partner as
    0:19:15 long as possible
    0:19:16 because I’ve been
    0:19:16 there and many of
    0:19:16 us have been
    0:19:17 there so in a
    0:19:18 way I think it’s
    0:19:19 not anything new
    0:19:19 and it’s just the
    0:19:20 old thing but
    0:19:21 it’s a very
    0:19:23 common attitude
    0:19:25 not the dominant
    0:19:25 one I would say
    0:19:26 the dominant one
    0:19:27 is that the
    0:19:28 super AI will
    0:19:29 turn into this
    0:19:30 god thing that’ll
    0:19:31 save us and
    0:19:32 will either upload
    0:19:33 us to be immortal
    0:19:34 or solve all our
    0:19:34 problems at the
    0:19:35 very least or
    0:19:36 something create
    0:19:37 super abundance at
    0:19:38 the very very very
    0:19:41 least and I
    0:19:45 I have to say
    0:19:45 there’s a bit of
    0:19:46 an inverse
    0:19:47 proportion here
    0:19:48 between the people
    0:19:49 who directly work
    0:19:50 in making AI
    0:19:51 systems and then
    0:19:51 the people who
    0:19:52 are adjacent to
    0:19:54 them who have
    0:19:54 these various
    0:19:57 beliefs my own
    0:19:58 opinion is that
    0:19:59 the people
    0:20:00 how can I put
    0:20:02 this the people
    0:20:03 who are able to
    0:20:04 be skeptical and
    0:20:05 a little bored and
    0:20:06 dismissive of the
    0:20:07 technology they’re
    0:20:08 working on tend to
    0:20:09 improve it more than
    0:20:09 the people kind of
    0:20:10 worship it too much
    0:20:13 like I’ve seen that
    0:20:14 a lot in a lot of
    0:20:15 different things not
    0:20:16 not just computer
    0:20:17 science and I think
    0:20:18 I think you have to
    0:20:19 have a kind of
    0:20:20 like you can’t drink
    0:20:21 your own whiskey too
    0:20:22 much when you’re a
    0:20:24 technologist you have
    0:20:25 to kind of be ready
    0:20:26 to say oh maybe
    0:20:27 this thing’s a bit
    0:20:28 overhyped I’m not
    0:20:29 going to tell that
    0:20:30 to the people buying
    0:20:31 shares in my company
    0:20:31 but you know what
    0:20:32 like just between us
    0:20:35 you know and but
    0:20:35 that attitude is
    0:20:37 exactly the one that
    0:20:38 puts you over the
    0:20:38 threshold to then
    0:20:39 start improving it
    0:20:40 more and that’s one
    0:20:41 of the dangers of
    0:20:42 this kind of
    0:20:43 mythologizing of it
    0:20:44 oh it’s about to
    0:20:45 become this god
    0:20:45 that’ll take over
    0:20:46 everything but
    0:20:48 that what follows
    0:20:49 from that is this
    0:20:50 very curious thing
    0:20:51 which is that the
    0:20:52 way of thinking
    0:20:53 about it where it’s
    0:20:54 about to turn into
    0:20:55 this god that’ll
    0:20:56 run everything and
    0:20:57 either kill us all
    0:20:57 or fix all our
    0:20:58 problems that
    0:21:00 attitude in itself
    0:21:02 makes you not
    0:21:04 only a little bit
    0:21:05 of a lesser
    0:21:06 improver of the
    0:21:07 technology by any
    0:21:08 like real measurable
    0:21:10 metric but it
    0:21:11 also makes you a
    0:21:12 bad steward of it
    0:21:15 part of part of
    0:21:15 what makes this
    0:21:16 very confusing
    0:21:17 especially to you
    0:21:19 know non-technical
    0:21:20 normie outsiders
    0:21:21 like me and like
    0:21:22 most people frankly
    0:21:24 is that it is it’s
    0:21:25 just moving and
    0:21:26 changing and evolving
    0:21:27 really quickly and
    0:21:28 the terms and
    0:21:29 concepts are very
    0:21:30 slippery if you’re
    0:21:32 not deep in it and
    0:21:32 you know you’re
    0:21:33 talking about super
    0:21:34 super AI and godlike
    0:21:36 powers one example
    0:21:37 is and you’ll bear
    0:21:38 with me for a second
    0:21:39 so I can bring people
    0:21:41 along we have this
    0:21:42 dichotomy between
    0:21:44 AI versus AGI
    0:21:45 artificial intelligence
    0:21:46 versus artificial
    0:21:47 general intelligence and
    0:21:48 my understanding is
    0:21:50 that AI is a term for
    0:21:51 the general set of
    0:21:52 tools that people
    0:21:53 are building chat
    0:21:54 bots and that sort
    0:21:54 of thing and that
    0:21:56 AGI is still sort of
    0:21:57 a theoretical thing
    0:21:58 where this tech is
    0:22:00 basically as good at
    0:22:01 everything as a
    0:22:03 normal regular person
    0:22:03 is and it can also
    0:22:04 learn and grow and
    0:22:05 apply that knowledge
    0:22:07 just like we can and
    0:22:08 we’ve got AI now
    0:22:09 clearly but we don’t
    0:22:11 have AGI yet and if
    0:22:13 we get it and there
    0:22:13 are people who think
    0:22:14 we’re maybe closer
    0:22:15 than we thought
    0:22:16 recently that it’ll be
    0:22:18 a real Rubicon
    0:22:20 crossing moment for
    0:22:21 us what’s your
    0:22:22 feeling on that do
    0:22:23 you think AGI is
    0:22:24 even possible in the
    0:22:25 way most people
    0:22:26 have you not
    0:22:26 listened to a word
    0:22:28 I said that’s a
    0:22:28 religious question
    0:22:30 that’s like asking
    0:22:30 if I think the
    0:22:31 rapture is coming
    0:22:33 soon I mean it’s
    0:22:33 yeah but you can
    0:22:34 have an opinion
    0:22:34 about religious
    0:22:35 questions I guess
    0:22:38 that’s true I mean
    0:22:40 there are those who
    0:22:41 say we have AGI
    0:22:42 already and their
    0:22:43 opinion is as
    0:22:44 legitimate as
    0:22:45 anybody else’s I
    0:22:46 mean I just think
    0:22:47 the moment you’ve
    0:22:48 put the question
    0:22:48 that way you’ve
    0:22:49 already confused
    0:22:50 yourself and made
    0:22:50 yourself kind of
    0:22:51 useless in talking
    0:22:52 about what to do
    0:22:53 with the technology
    0:22:54 so I have to reject
    0:22:55 your question as
    0:22:56 being like poorly
    0:22:56 framed and
    0:22:57 ill-informed I’m
    0:22:59 sorry I was hoping
    0:22:59 to get through this
    0:23:00 fucking conversation
    0:23:01 without you having
    0:23:02 to beat back at
    0:23:03 one of my ill-informed
    0:23:04 questions and I
    0:23:05 did make it I made
    0:23:06 it almost 20 minutes
    0:23:07 in yeah good luck
    0:23:08 with that my friend
    0:23:12 all right sir
    0:23:13 it was a valiant
    0:23:14 effort you win that
    0:23:17 you really I mean
    0:23:19 look I mean this
    0:23:20 is silly this is
    0:23:21 like I’m also
    0:23:21 trying to speak for
    0:23:22 concerns that I
    0:23:23 know a lot of
    0:23:24 people I know
    0:23:25 because we broadcast
    0:23:26 that way of thinking
    0:23:27 about it so yeah
    0:23:31 look there’s a
    0:23:31 thing all right
    0:23:33 look I’m I
    0:23:35 benefit from people
    0:23:36 believing in AI
    0:23:37 professionally and
    0:23:39 there’s a way that
    0:23:39 the whole economy
    0:23:40 runs on attention
    0:23:42 getting and in a
    0:23:44 funny way the way
    0:23:45 digital attention
    0:23:46 economy works
    0:23:51 is it rewards
    0:23:52 anxieties and
    0:23:54 terror as much
    0:23:54 or maybe a
    0:23:56 little more than
    0:23:59 optimism or you
    0:24:01 know goodwill and
    0:24:02 so you have this
    0:24:03 weird situation where
    0:24:05 somebody can play
    0:24:06 the villain on
    0:24:06 social media and
    0:24:08 do very well and
    0:24:09 similar things
    0:24:10 happening in the
    0:24:11 rhetoric of computer
    0:24:12 science so when we
    0:24:13 say oh our stuff
    0:24:14 might be about to
    0:24:15 come alive and
    0:24:16 it’s about to get
    0:24:17 smarter than you
    0:24:18 it generates this
    0:24:19 little anxiety in
    0:24:20 people and then that
    0:24:21 actually benefits us
    0:24:22 because it keeps it
    0:24:24 keeps the attention
    0:24:27 on us and so
    0:24:28 there’s a funny way
    0:24:29 that we’re
    0:24:30 incentivized to put
    0:24:31 things in the most
    0:24:33 alarming way what I
    0:24:34 what I will say is
    0:24:36 that I like the
    0:24:37 idea of models being
    0:24:38 useful so I think
    0:24:40 of the models that
    0:24:41 we’re building as
    0:24:42 being wonderful
    0:24:43 mashup models so
    0:24:44 like for instance
    0:24:46 I love being able
    0:24:47 to use large models
    0:24:48 to go through the
    0:24:48 scientific literature
    0:24:51 and find correlations
    0:24:51 between different
    0:24:52 papers that might not
    0:24:53 use the same
    0:24:54 terminology that would
    0:24:54 have been a pain in
    0:24:55 the butt to detect
    0:24:57 before that’s great
    0:24:58 if you present that
    0:24:59 with a chat
    0:25:00 interface it seems
    0:25:01 like a smart
    0:25:02 scientist if people
    0:25:03 like that I mean I
    0:25:04 guess whatever it’s
    0:25:05 not my job to judge
    0:25:06 everybody but the
    0:25:08 thing is you don’t
    0:25:09 need to present it
    0:25:09 that way you’d
    0:25:10 still get the
    0:25:11 same value but
    0:25:11 that’s the way we
    0:25:13 do it we we add
    0:25:14 in personhood
    0:25:16 fooling to what
    0:25:17 would otherwise be
    0:25:19 really in a way
    0:25:20 more clear
    0:25:21 freestanding value I
    0:25:23 think but we like
    0:25:24 to present the
    0:25:24 fantasy
    0:25:37 there’s over 500
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    0:25:42 i’m a carpenter i’m a
    0:25:43 graphic designer i sell
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    0:25:52 your unique needs so
    0:25:53 whether you manage
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    0:26:16 all right let me try to
    0:26:17 pull away a little bit
    0:26:18 from religious questions
    0:26:22 okay so look i i’m i’m
    0:26:23 not worried about the
    0:26:23 matrix and the
    0:26:25 terminator um i am
    0:26:27 worried about a much
    0:26:28 more boring and
    0:26:30 unsexy scenario but i
    0:26:31 think equally bad
    0:26:34 possibility is that these
    0:26:37 emergent technologies will
    0:26:39 accelerate a trend that
    0:26:41 i think digital tech in
    0:26:42 general and social media
    0:26:43 in particular has already
    0:26:47 started which is to pull
    0:26:49 us away more and more
    0:26:50 from the physical world
    0:26:52 and encourage us to
    0:26:54 perform versions of
    0:26:55 ourselves in the virtual
    0:26:56 world and because of how
    0:26:58 it’s designed it has this
    0:27:00 habit of reducing other
    0:27:02 people to crude avatars
    0:27:03 which is why it’s so easy
    0:27:05 to be cruel and vicious
    0:27:07 online and why people who
    0:27:08 are on social media too
    0:27:10 much start to become
    0:27:12 mutually unintelligible
    0:27:13 to each other and i
    0:27:16 worry about ai super
    0:27:17 charging some of this
    0:27:18 stuff i mean do you even
    0:27:19 accept that framing am i
    0:27:20 right to be thinking of ai
    0:27:23 as a potential accelerant of
    0:27:26 these trends yeah i mean i
    0:27:29 i think you are correct
    0:27:36 so it’s arguable and
    0:27:37 actually consistent with the
    0:27:38 way the community speaks
    0:27:41 internally to say that the
    0:27:43 algorithms that have been
    0:27:44 driving social media up to
    0:27:49 now are a form of ai if you
    0:27:52 if you unlike me wish to use
    0:27:55 the term ai and what the
    0:27:59 algorithms do is they
    0:28:01 attempt to predict human
    0:28:03 behavior based on the
    0:28:05 stimulus given to the
    0:28:07 human and by putting that
    0:28:08 in an adaptive loop they
    0:28:11 hope to drive attention and
    0:28:13 sort of an obsessive
    0:28:15 attachment to a platform
    0:28:18 because these algorithms
    0:28:21 can’t tell whether
    0:28:23 something’s being driven
    0:28:25 because of things that we
    0:28:25 might think are positive
    0:28:26 or things that we might
    0:28:28 think are negative so i
    0:28:29 call this the life of the
    0:28:30 parody the this notion
    0:28:32 that you can’t tell like
    0:28:33 if a bid is one or zero
    0:28:34 doesn’t matter because it’s
    0:28:36 an arbitrary designation in
    0:28:38 a digital system so if
    0:28:39 somebody’s getting
    0:28:40 attention by being a dick
    0:28:42 that works just as well as
    0:28:43 if they’re offering
    0:28:44 life-saving information or
    0:28:45 helping people improve
    0:28:46 themselves but then the
    0:28:47 peaks that are good are
    0:28:48 really good and i don’t
    0:28:49 want to deny that i love
    0:28:50 dance culture on tiktok
    0:28:53 science bloggers on on
    0:28:54 youtube have achieved a
    0:28:55 level that’s like
    0:28:57 astonishingly good and so
    0:28:58 on like there’s all these
    0:29:00 really really positive good
    0:29:01 spots but then overall
    0:29:03 there’s this loss of truth
    0:29:06 and political paranoia and
    0:29:09 unnecessary confrontation
    0:29:11 between arbitrarily created
    0:29:13 cultural groups and so on
    0:29:15 that’s really doing damage
    0:29:18 um and as is often pointed
    0:29:20 out especially to young
    0:29:21 girls and so on and so
    0:29:22 forth uh not not great
    0:29:25 and so uh yeah could
    0:29:27 better ai algorithms make
    0:29:27 that worse
    0:29:31 plausibly i mean it’s
    0:29:32 possible that it’s already
    0:29:34 bottomed out that it’s kind
    0:29:37 of the the badness just
    0:29:37 comes from the overall
    0:29:38 structure and if the
    0:29:39 algorithms themselves get
    0:29:41 more sophisticated it won’t
    0:29:42 really push it that much
    0:29:43 further but i think
    0:29:45 actually kind of can i’m
    0:29:46 i’m worried about it i
    0:29:48 because we so much want to
    0:29:49 pass the turing test and
    0:29:50 make people think our
    0:29:51 programs are people
    0:29:55 we’re moving to this um
    0:29:56 so-called agentic era where
    0:29:59 it’s not just that you have a
    0:30:00 chat interface with with the
    0:30:01 thing but the chat interface
    0:30:04 gets to know you for years at
    0:30:06 a time and gets a so-called
    0:30:08 personality and but and all
    0:30:09 this and then the idea is that
    0:30:10 people then fall in love with
    0:30:11 these and we’re already
    0:30:13 seeing examples of this
    0:30:15 here and there um and this
    0:30:16 notion of a whole generation
    0:30:17 of young people falling in
    0:30:20 love with fake avatars i mean
    0:30:24 people people talk about ai as
    0:30:25 if it’s just like this yeast in
    0:30:26 the air it’s like oh ai will
    0:30:27 appear and people will fall in
    0:30:29 love with ai avatars but it’s
    0:30:30 not ai is always run by
    0:30:32 companies so like they’re going
    0:30:33 to be falling in love with
    0:30:35 something from google or meta or
    0:30:39 whatever and like that notion
    0:30:41 that your love life becomes
    0:30:44 owned by some company or even
    0:30:45 worse tiktok or a chinese thing
    0:30:49 eek eek eek eek i think that’ll
    0:30:51 create a a a new centralization
    0:30:56 or or or xai eek eek eek eek i’ll
    0:30:57 add some more eeks to that and so
    0:30:59 this centralization of power and
    0:31:02 influence could be even worse and
    0:31:04 that might be a breaking point
    0:31:06 event and so that kind of thing
    0:31:07 ending civilization or ending up
    0:31:09 killing all the people does seem
    0:31:11 plausible to me and some of my
    0:31:12 colleagues would interpret that as
    0:31:15 ai become coming alive and killing
    0:31:16 everybody but i would just
    0:31:17 interpret it as people being
    0:31:20 making terrible choices it all
    0:31:21 amounts to the same thing in the
    0:31:23 end anyway it does at the end of
    0:31:25 the day in terms of actual events
    0:31:27 the same so jaron from your point
    0:31:29 of view is it even possible to have
    0:31:33 good algorithms nudging us around
    0:31:35 online or are all algorithms bad yes
    0:31:37 of course it is okay what does that
    0:31:39 look like course it is of course it
    0:31:41 is yes yes yes yes give me the good
    0:31:42 stuff here give me the good
    0:31:44 algorithms well i mean look in the
    0:31:49 scientific community we do it like i
    0:31:51 mean like okay here’s an example um
    0:31:55 deep research from open ai is a great
    0:31:57 tool it does a literature search on some
    0:31:59 topic and assembles a little report
    0:32:03 it has unnecessary chatbot elements
    0:32:05 to try to make it seem like there’s
    0:32:07 somebody there i view that as a waste
    0:32:10 of time and a waste of energy and i i
    0:32:11 would be happy without it but but
    0:32:13 whatever okay it’s it’s not terrible
    0:32:16 though what it does is it saves
    0:32:18 scientists a ton of time it makes a lot
    0:32:20 of sense i get a lot out of it it’s
    0:32:21 great and now there’s some new
    0:32:25 competitors to it great that stuff’s
    0:32:27 fabulous i really really really it’s
    0:32:28 good because the scientific literature
    0:32:30 has become impossible to use without
    0:32:33 it i do a lot of work that’s pretty
    0:32:35 mathematical and the problem is that
    0:32:37 every time somebody comes across
    0:32:38 similar math they don’t realize
    0:32:39 somebody else has done it so they come
    0:32:41 up with their own terms for things and
    0:32:43 then you have the same ideas or
    0:32:45 similar ones with different terms and
    0:32:46 all these scattered papers in totally
    0:32:47 different communities at different
    0:32:48 conferences and different journals
    0:32:53 yeah but with a tool like this you
    0:32:55 can capture all that and get it into
    0:32:59 place it’s like what what what ai is is
    0:33:01 it’s a way of improving collaboration
    0:33:03 between people it’s a way of gathering
    0:33:06 what people have done in a more unified
    0:33:09 way that can notice multiple hops of
    0:33:12 different terms and similar structures it’s
    0:33:15 it’s a better way of using statistics to
    0:33:17 connect what we’ve all done together to
    0:33:21 get more use out of it it’s great i love
    0:33:25 it and the amount of avatar illusion
    0:33:27 nonsense is kept to a minimum because
    0:33:29 our job is not to fall in love with our
    0:33:31 research our fake research assistant our
    0:33:35 job is to make progress efficiently on
    0:33:37 whatever we’re doing right and so that
    0:33:39 that’s great what is wrong with that
    0:33:41 nothing it’s fabulous so yeah there’s
    0:33:43 wonderful uses if i didn’t think those
    0:33:46 things existed i’d quit what i do
    0:33:49 professionally in the industry of course
    0:33:51 there’s wonderful uses and i think we
    0:33:52 need those things i think they really
    0:33:53 matter
    0:33:56 i guess what i’m hovering around is the
    0:33:58 business model right i mean uh the
    0:34:00 advertising model was sort of the
    0:34:02 original sin of the internet yeah yeah i
    0:34:02 think it is
    0:34:06 um how do we not fuck this up how do we
    0:34:07 not repeat those mistakes what’s a better
    0:34:09 model i mean you talk a lot about data
    0:34:11 dignity so you’re saying we can say fuck
    0:34:13 on this podcast oh you can say whatever
    0:34:15 you want if i had known that there would
    0:34:17 be a lot of fuckery up to now in my in my
    0:34:18 speech it’s not too late anyway it’s not
    0:34:23 too late we got plenty of time okay but no
    0:34:25 but seriously what how do we get it right
    0:34:26 this time how do we not make the same
    0:34:29 mistakes what is a better model yeah well
    0:34:32 um this is actually more important this
    0:34:34 question is the central question of our
    0:34:36 time in my view like the central
    0:34:39 question of our time isn’t um being able
    0:34:42 to scale ai more is is an important
    0:34:45 question and i get that and most people
    0:34:47 are focused on that and dealing with the
    0:34:49 climate is an important question but in
    0:34:51 terms of our own survival coming up with
    0:34:53 a business model for civilization that
    0:34:56 isn’t self-destructive is in a way our
    0:34:59 most primary problem and challenge right
    0:35:01 now because the way we’re doing it what
    0:35:04 we kind of we went through this thing in
    0:35:06 the earlier phase of the internet like
    0:35:08 information should be free and then the
    0:35:09 only business model that’s left is paying
    0:35:12 for influence uh and so then all the
    0:35:16 platforms look free or very cheap to the
    0:35:17 user but then actually the real customer
    0:35:19 trying to influence the user and you end
    0:35:23 up with what’s essentially a stealthy form
    0:35:26 of um manipulation being the central
    0:35:30 project of civilization and we can only
    0:35:31 get away with that for so long at some
    0:35:33 point that bites us and we become too
    0:35:36 crazy to survive so we must change the
    0:35:38 business model of civilization and so
    0:35:41 exactly how to get from here to there is
    0:35:44 a bit of a mystery but i continue to work
    0:35:46 on it like i think we should incentivize
    0:35:48 people to put great data into the ai
    0:35:51 programs of the future uh and i’d like
    0:35:53 people to be paid for data used
    0:35:55 ai models and also to be celebrated and
    0:35:56 made visible and known because i think
    0:35:58 it’s just a big collaboration and our
    0:36:01 collaborators should be valued how easy
    0:36:02 would it be to do that do you think we
    0:36:05 can or will there’s still some unsolved
    0:36:07 technical questions about how to do it
    0:36:09 i’m very very actively working on those
    0:36:10 and i believe it’s doable and there’s a
    0:36:12 whole you know research community devoted
    0:36:14 to exactly that distributed around the
    0:36:16 world and i think it’ll make better
    0:36:18 models i mean better data makes better
    0:36:20 models and there’s a lot of people who
    0:36:21 dispute that and they say no it’s just
    0:36:22 better algorithms and we already have
    0:36:25 enough data for the rest of all time but
    0:36:28 i disagree with that i think i don’t
    0:36:29 think we’re the smartest people who will
    0:36:31 ever live and there might be new creative
    0:36:33 things that happen in the future that we
    0:36:35 don’t foresee and the models we’ve
    0:36:37 currently built might not extend into
    0:36:39 those things and having some open system
    0:36:41 where people can contribute to new models
    0:36:44 in new ways is a more expansive and
    0:36:47 creative and you know open-minded and
    0:36:51 and just you know kind of spiritually
    0:36:53 optimistic way of thinking about the deep
    0:36:53 future
    0:37:15 today explained here with eric levitt senior
    0:37:17 correspondent at vox.com to talk about the
    0:37:21 2024 election that can’t be right eric i thought
    0:37:22 we were done with that i feel like i’m pacino
    0:37:24 in three just when i thought i was out
    0:37:28 they pull me back in why are we talking about
    0:37:30 the 2024 election again the reason why we’re
    0:37:33 still looking back is that it takes a while
    0:37:36 after an election to get all of the most high
    0:37:40 quality data on what exactly happened so the
    0:37:42 full picture is starting to just come into view
    0:37:45 now and you wrote a piece about the full
    0:37:49 picture for vox recently and it did bonkers business
    0:37:53 on the internet what did it say what struck a
    0:37:56 chord yeah so this was my interview with
    0:38:00 david shore of blue rose research he’s one of
    0:38:04 the biggest sort of democratic data gurus in
    0:38:08 the party and basically the big picture headline
    0:38:12 takeaways are on today explained you’ll have to go listen
    0:38:15 to them there find the show wherever you listen to shows bro
    0:38:35 i think i’m a humanist like you in the end and what i want fundamentally is just the
    0:38:39 elevation of human agency not the diminishment of it and part of what that means to borrow your
    0:38:45 language is creating more creative classes and less dependent classes yep uh you’ve convinced me
    0:38:50 that that’s at least possible i don’t know if it’s likely but i hope it is and and maybe some
    0:38:55 some kind of data dignity type model is the most promising thing i’ve heard
    0:39:06 no i sort of feel like the human project our our survival is simultaneously both certain and
    0:39:11 unlikely if you know what i mean like i i feel like if we just follow the immediate trend lines
    0:39:13 and what we see we’re probably gonna
    0:39:16 buck ourselves up to use the word i’m
    0:39:22 encouraged to say here there you go but i also just have this feeling we’ve made it through a lot of
    0:39:26 stuff in the past and i just have this feeling we’re gonna rise to the occasion and figure this
    0:39:32 one out really i don’t know exactly how we will but i think we will i don’t know what the
    0:39:40 alternative is the alternative is in 200 million years there’ll be smart cephalopods to take over
    0:39:45 the planet uh and maybe they’ll do that i mean that’s the alternative but i think we can do it i
    0:39:56 really do i really i we just we just have to be a little less full of ourselves and not believe we’re
    0:40:02 making a new god no more golden calves that’s really our problem still yeah good luck with
    0:40:09 that i mean i i i like i’m constantly thinking more about the the social and political and cultural
    0:40:14 dynamics because that’s just my background um and you know i mean i i guess speaking of dependent
    0:40:23 classes i a very common concern is is this fear that ai is going to create a lot of social instability by
    0:40:29 taking all of our jobs it’s a widespread fear it’s scary as hell and it feels like
    0:40:35 the latest iteration of a very old story about new technologies like automation displacing workers
    0:40:39 i mean how do you speak to these sorts of fears when you hear them because surely you hear them a lot
    0:40:41 yeah and they concern me i mean
    0:40:54 look um there’s not a perfect solution to that problem uh there i’ll give you an example of one
    0:41:00 that i find tricky to think about uh my mom died in a car accident and i’ve always believed from when
    0:41:05 i was very young that cars should drive themselves that it was manifestly obvious that we could create
    0:41:13 a digital system that would save many many lives so we have tens of thousands of people killed by cars
    0:41:16 every year still in the us and i think it’s over a million worldwide or something like that i mean
    0:41:24 it’s like crazy it’s like and so um there are a lot of reasons for it and a self-driving car is never
    0:41:28 going to be perfect because it’s not a task that can be done perfectly there’ll be circumstances where
    0:41:34 there’s no optimal solution you know in the instant but overall we ought to be able to save a lot of
    0:41:42 life so i’m really supportive of that project at the same time an incredibly large number of blue collar
    0:41:49 people around the world get by behind a wheel whether it’s truck drivers or rideshare drivers these days
    0:42:00 or etc you know and so like how do you reconcile those two things uh and i i don’t think there’s any way to do it perfectly i think there’s
    0:42:10 there’s two things that should be true one is that we need to find an intermediate way to love
    0:42:15 a social safety net that isn’t all the way to universal basic income because the universal basic
    0:42:21 income idea gives people this idea that they’re not worth anything and they’re just being supported by
    0:42:27 the tech titans as a hobby and it doesn’t feel very secure or very dignified and or stable there’s like
    0:42:33 just a lot of reasons why i’m skeptical of that uh in the long term and i don’t think people like it
    0:42:40 or want it but on the other hand um just telling people well you’re thrown out into the mix and in
    0:42:45 the u.s you have no health insurance and just figure something out that’s also just too cruel and not viable
    0:42:51 if it’s a lot of people at once so we have to find our way to a very unfashionable intermediate
    0:43:00 sense of social safety network or uh to help people through transitions and right now the accounting for
    0:43:04 that is very very difficult to sort out and especially in the united states there’s a deep
    0:43:13 hostility to it and i just don’t see logically any other way but then beyond that um i do think new roles
    0:43:18 will appear like the the story that well new things will happen and new new things will be possible
    0:43:25 i do believe that like there’s a kind of a vague and uncomfortable sense that surely new things will
    0:43:31 come along and i i actually think that’s true i don’t feel comfortable making that claim for all
    0:43:35 those drivers like we’re not going to retrain them to be programmers because low-level programming
    0:43:43 itself is also getting automated right i don’t know exactly how that’ll work um i have thought a great
    0:43:49 great deal about it but that’s who i am for the moment i believe that there could be all kinds of
    0:43:57 things we don’t foresee and that within that explosion of new sectors of creativity there will be enough new
    0:44:04 needs for people to do things if only to train ai’s that it’ll keep up with human needs and support
    0:44:08 some kind of a world of economics that’s more distributed than just a central authority
    0:44:13 distributing income to everybody which i think would be corrupted yeah yeah i agree with that
    0:44:20 do you think we’re being sufficiently intentional about the development of this technology do you
    0:44:27 think we’re asking the right questions as a society now well i mean the questions are dominated by
    0:44:33 a certain internal technical culture which is and the mainstream of technical culture is very
    0:44:39 obsessed with ai as a new god or some kind of new entity and so i think that that does make the
    0:44:47 whole conversation go askew and that said we’re almost like if you go to ai conferences
    0:44:54 there might there’s usually more talk where somebody is saying we’re going to talk about how to talk the
    0:45:01 ai into not killing us you know and that kind of conversation which to me is not well grounded and
    0:45:09 i think it kind of loses itself in loops but that kind of conversation can take up as much time and space
    0:45:14 as like a serious conversation of like how can we optimize this algorithm or how can we you know like the
    0:45:20 the actual work that we should be doing as technologists um i was at one conference i was
    0:45:25 kind of funny where i forget what there were these different factions there’s the artificial general
    0:45:30 intelligence and there’s the super intelligence and there’s all these different people who have
    0:45:34 slightly different ideas about how awesome ai will be and help might kill us all in different ways
    0:45:42 and they were so conflicted that they got into a fist fight um a not very competent fist fight it must be
    0:45:48 said but i’m shocked it’s kind of funny anyway i sort of wish i had a film of that that was really funny but
    0:45:54 i don’t know i mean i love my world i love the people i do kind of make fun of us a little bit
    0:46:00 sometimes because i just think it’s important too you know okay so if we just let’s just set aside for
    0:46:06 the moment that the more common fears about ai the alignment problem and taking our jobs and
    0:46:12 flattening human creativity all that stuff all that is there all of that um is there is there a fear of
    0:46:18 yours something you think we could get terribly wrong that’s not currently something we hear much about
    0:46:26 uh god i don’t even know where to start yeah there’s like a lot lot lot lot lot lot lot
    0:46:38 lot i’m i mean one of the things i worry about is we’re gradually moving education into an ai model
    0:46:46 and the motivations for that are often very good because in a lot of places on earth it’s just been
    0:46:50 impossible to come up with an economics of supporting and training enough human teachers
    0:46:58 and a lot of cultural issues in changing societies make it very very hard to make schools that work
    0:47:06 and so on like there’s a lot of issues and in theory a sort of uh client self-adapting ai tutor
    0:47:13 could solve a lot of problems at a low cost in a lot of situations but then the issue with that is
    0:47:19 once again creativity how do you keep people who learn in a system like that
    0:47:24 how do you train them so that they’re able to step outside of what the system was trained on
    0:47:29 you know like there’s this funny way that you’re always retreading and recombining the training data
    0:47:35 in any ai system and you can address that to a degree with constant fresh input and this and that but
    0:47:40 i am a little worried about people being trained in a closed system that makes them a little less than
    0:47:46 they might otherwise have been and have a little less faith in themselves i’m a little concerned about
    0:47:53 sort of defining the nature of life and education downward you know and the thing is the history
    0:47:59 of education is filled with doing exactly that thing like education has been filled with overly
    0:48:08 reductive ideas or overly idealistic and and um biased ideas of different kinds i mean so it’s not like
    0:48:14 we’re entering this perfect system messing it up we’re entering a messed up system and trying to figure out
    0:48:22 how to not perpetuate it it’s messed up itness i think in the case of education um challenging really
    0:48:28 challenging i think i just ask just because i’m just curious what you would say i i have a five-year-old
    0:48:37 son and he’s already started asking questions about you know like what kind of skills should he learn what
    0:48:42 what should he what should he aspire to do in the world oh man that’s a hard one right and i don’t know
    0:48:49 what to tell him because i have no idea what the world is going to look like by the time he’s 18 or 20 or 15
    0:48:54 hell you know i what would you what would you tell him if uncle jaron came over oh yeah and he asked
    0:48:59 you that what would you say well i have a teen daughter now and when she was younger uh she went
    0:49:07 to coding camp you know and loved it and then when uh copilot for github came out and now some of the
    0:49:12 other ones that are out she was like well you know the kinds of programs i’d write i can just ask for now
    0:49:17 so why did you send me to all this thing why did i waste all my time at these things and i said uh remember
    0:49:24 you loved coding camp remember you liked it you liked it it’s like well yeah but i would have
    0:49:30 i could have liked spelunking camp or something too like why coding camp and um i i mean
    0:49:36 i don’t have a perfect answer for all that right now i really don’t i do
    0:49:44 i do think there are new things that will emerge i have a feeling there’ll be a lot of new professions
    0:49:51 related to adaptive biology and modifications and helping people deal with weird changes to their
    0:49:56 bodies that will become possible i think that’ll become a big thing i don’t know exactly how it’s
    0:50:04 too early to say like i there’s a subtle point here i want to make which is um i am very far from being
    0:50:12 anti-futuristic or disliking extreme change in the future but what i what i have to insist upon
    0:50:18 is continuity so in this idea there’s a term called the singularity uh applied to ai sometimes that
    0:50:23 there’ll be this rush of change so fast that nobody can learn anything nobody can know anything and it
    0:50:29 just is beyond us beyond us beyond us the problem with the singularity whether it’s in a black hole or in
    0:50:35 the big bang or in technology is that it’s very hard to have you know like by definition even if
    0:50:41 you don’t technically lose information you lose the ability to access the information in the in the
    0:50:46 original context or with any kind of structure so it’s essentially a form of massive forgetting and
    0:50:54 massive loss of context and massive loss of meaning therefore and so however radical we get if in the future
    0:51:00 we’re all going to evolve into massive distributed colonies of space bacteria flying around
    0:51:07 and intergalactically or something whatever we turn into i’m all for it i’m in i’m in i’m in but
    0:51:12 the line from here to there has to have memory it has to be continuous enough that we’re learning
    0:51:19 lessons and we we remember if we break that because we want the thrill of polpot’s year zero where from
    0:51:24 now on we’re the smartest people and everybody else was wrong and we start over if we want that break
    0:51:29 we must resist it we must oppose people who want that break year zero never works out well it’s a
    0:51:38 really really bad idea and so that to me i’m like pro extreme futures but anti discontinuity into the
    0:51:43 future and and so that’s a an in-between place to be that’s a little subtle and hard to get across but
    0:51:48 i think that that’s the right place to be well i always try to end these conversations with as much
    0:51:55 optimism as possible so do you have any other good news or uh rosy scenarios you can you can paint for
    0:52:01 us uh before we get out of here about how things are going to be awesome in the future right now we’re
    0:52:09 in a very hard to parse moment things are strange things are scary and what i keep on telling myself
    0:52:16 there’s always hope in chaos as much as someone might someone driving chaos might be certain that
    0:52:25 it’s under their command but it never is and those of us who watch unfolding chaos looking for signs of
    0:52:33 hope looking for optimism looking for little openings in which to do something good we will find them if we
    0:52:40 stay alert and so i’d urge everybody to do that during this period jaron lanier i’m a fan of your
    0:52:45 work i’m a fan of you as a human being as well i appreciate you coming in oh well that’s very kind
    0:52:52 of you thank you so much and i really appreciate all the effort and also just the goodwill and warmth
    0:53:03 you put into this interview i really do appreciate it so much
    0:53:12 all right i hope you enjoyed this episode there was a lot going on in this one jaron is a unique mind
    0:53:22 and i appreciate the way he thinks about all of this this conversation did force me to reflect on the
    0:53:31 language i use to make sense of ai and all the assumptions buried in that language so i hope you
    0:53:39 found his insights useful but either way as always we want to know what you think so drop us a line
    0:53:52 at the gray area at vox.com or leave us a message on our new voicemail line at 1-800-214-5749
    0:53:58 and once you’re finished with that if you have a second please go ahead and rate and review and
    0:54:09 subscribe to the podcast this episode was produced by beth morrissey edited by jorge just engineered by erica
    0:54:17 wong fact check by melissa hirsch and alex overington wrote our theme music new episodes of the gray area
    0:54:25 drop on mondays listen and subscribe the show is part of vox support vox’s journalism by joining our
    0:54:33 membership program today go to vox.com slash members to sign up and if you decide to sign up because of this show
    0:54:51 let us know you

    Why do we keep comparing AI to humans?

    Jaron Lanier — virtual reality pioneer, digital philosopher, and the author of several best-selling books on technology — thinks that we should stop. In his view, technology is only valuable if it has beneficiaries. So instead of asking “What can AI do?,” we should be asking, “What can AI do for us?”

    In today’s episode, Jaron and Sean discuss a humanist approach to AI and how changing our understanding of AI tools could change how we use, develop, and improve them.

    Host: Sean Illing (@SeanIlling)

    Guest: Jaron Lanier, computer scientist, artist, and writer.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • Masculinity Debate: Are Dating Apps Creating A Generation Of Incels?! Lonely Men Are More Dangerous Than Ever!

    AI transcript
    0:00:03 This is a critical conversation around truly the future of humanity.
    0:00:05 But we don’t like to talk about this.
    0:00:07 This report is absolutely shocking.
    0:00:10 This is a crisis and young men are struggling.
    0:00:13 So I sat down with two leading voices on societal issues
    0:00:16 to discuss the rise of millions of lonely, addicted men.
    0:00:19 And the most important question is, how do we fix this?
    0:00:21 So let’s start with this graph.
    0:00:23 It shows that young women are now out-earning young men.
    0:00:24 It is true.
    0:00:27 We have given women so many tools to achieve,
    0:00:29 but now boys are being left behind.
    0:00:32 And that the number of males aged 16 to 24
    0:00:35 were not in educational employment has increased by a staggering 40%.
    0:00:38 And the data I’ve seen is that when the woman in the relationship
    0:00:41 starts making more money, they become twice as likely to get divorced.
    0:00:43 Because traditionally, women seek partners
    0:00:47 who have more economic or social status than they do.
    0:00:50 And emotional intelligence is the new currency in dating.
    0:00:53 But these guys were raised not to be emotionally intelligent,
    0:00:54 but to be a provider.
    0:00:58 That a lack of male involvement in kids’ lives is a big factor leading to this.
    0:01:00 And once they lose a male role model,
    0:01:02 they become much more likely to engage in criminal activity.
    0:01:06 And so we are just creating a lot of these angry, young, single men
    0:01:08 who are saying, well, this is rigged against me.
    0:01:10 We actually asked some of our audience to write in,
    0:01:11 and this guy, Jeffrey, wrote in and said,
    0:01:14 my entire life, I have never felt like I was good enough.
    0:01:16 Like I could never earn my place in society.
    0:01:17 It’s devastating.
    0:01:20 But something that’s controversial, I’ve got to push back on.
    0:01:24 I think the secret weapon for men that they don’t leverage is to…
    0:01:25 I want to hear a woman’s perspective on it.
    0:01:27 Honestly, what I would do is…
    0:01:35 I find it incredibly fascinating that when we look at the back end of Spotify and Apple
    0:01:40 and our audio channels, the majority of people that watch this podcast haven’t yet hit the
    0:01:43 follow button or the subscribe button, wherever you’re listening to this.
    0:01:45 I would like to make a deal with you.
    0:01:47 If you could do me a huge favour and hit that subscribe button,
    0:01:52 I will work tirelessly from now until forever to make the show better and better and better and better.
    0:01:55 I can’t tell you how much it helps when you hit that subscribe button.
    0:01:57 The show gets bigger, which means we can expand the production,
    0:02:01 bring in all the guests you want to see and continue to do in this thing we love.
    0:02:03 If you could do me that small favour and hit the follow button,
    0:02:06 wherever you’re listening to this, that would mean the world to me.
    0:02:08 That is the only favour I will ever ask you.
    0:02:09 Thank you so much for your time.
    0:02:14 Lost Boys.
    0:02:20 In March 2025, the Centre of Social Justice released this report,
    0:02:22 which has sent a couple of shockwaves across the UK.
    0:02:24 especially across the media.
    0:02:29 And just to give you a little bit of a sort of preface and some context on what this report says.
    0:02:33 At the start of the report, Andy Cook, who’s the CEO of the report, says,
    0:02:37 we listen to those working on the front line, the teachers, the youth workers, the charities,
    0:02:41 and the parents who day in, day out, see the struggles of young people.
    0:02:44 And in recent years, they’ve been telling us the same thing.
    0:02:47 Something is going on with our boys.
    0:02:50 And because of this, they wrote this report called The Lost Boys,
    0:02:53 which looks at all of the different facets of why young men are struggling.
    0:02:56 And in this report, they say, boys are struggling in education.
    0:02:58 They’re more likely to take their own lives.
    0:03:02 They’re finding it more difficult to find stable work.
    0:03:04 And far too often, they’re caught in crime.
    0:03:06 The numbers don’t lie.
    0:03:08 Something has shifted and we cannot ignore it any longer.
    0:03:11 It’s not just about Andrew Tate or online influences.
    0:03:14 These are symptoms, not the cause.
    0:03:18 The deeper truth is that too many boys are growing up without the guidance, discipline,
    0:03:20 and purpose they need to survive.
    0:03:24 And there’s some, frankly, horrific graphs, which actually sent the CEO of my company,
    0:03:28 a lady called Georgie, into quite an emotional state.
    0:03:31 She texted me and told me she was crying looking at some of these graphs,
    0:03:32 which we’ll talk about today.
    0:03:36 But this is a subject that I know both of you know very, very well.
    0:03:39 So I’m keen to get into exactly why this is happening and what we can do about it.
    0:03:42 But to preface this discussion, to understand where you both come from
    0:03:46 and the perspective you have, Logan, who are you?
    0:03:47 Yeah.
    0:03:48 And what do you do?
    0:03:50 I’m a behavioral scientist turned dating coach.
    0:03:54 So that means that I take all the lessons from the field of behavioral science,
    0:03:58 how we make decisions, and then I apply them to the field of relationship science,
    0:03:59 which is how love works.
    0:04:04 And so I’m really passionate about this topic because for a long time,
    0:04:07 I’ve found that wherever I go, people say,
    0:04:10 oh, I know all these great single women.
    0:04:11 Do you know any great single guys?
    0:04:14 And I just thought, oh, OK, maybe that’s always been happening.
    0:04:19 But when I actually dug into the data, I saw that we are truly in a dating crisis right now.
    0:04:23 And there is a huge mating gap between the type of men that women are looking for
    0:04:25 and the type of men that are available.
    0:04:30 This is a critical conversation around truly the future of humanity
    0:04:32 because marriage rates are down.
    0:04:33 That means birth rates are down.
    0:04:37 And so this conversation is extremely important.
    0:04:40 And what sort of reference points do you draw upon?
    0:04:42 Because you’ve got some sort of unique access to data, right?
    0:04:43 Right.
    0:04:45 So I work at Hinge for the last five years.
    0:04:49 And so I have access to tons of data there around how daters are dating now,
    0:04:52 how daters are dating differently, what sets successful daters apart.
    0:04:56 And then I also have conducted my own research for this conversation.
    0:05:00 So I sent out a survey to thousands of my newsletter subscribers.
    0:05:03 And people were very excited to talk about this.
    0:05:07 And I’ve conducted a lot of new research that I’ll be sharing for the first time on this topic.
    0:05:11 So I make my living looking at data and trying to come up with insights.
    0:05:16 I spend most of my career looking at data to try and add shareholder value.
    0:05:18 And then I have the luxury now of focusing on things I’m really interested in.
    0:05:27 And I just sort of stumbled upon data about it reflects that the cohort that has ascended fastest globally is women.
    0:05:30 And this is a wonderful thing and a huge collective victory.
    0:05:35 And the group that has fallen furthest fastest is men in Western markets.
    0:05:37 And the data was just so overwhelming.
    0:05:41 And also, I was close to being one of these men.
    0:05:46 I didn’t have a lot of economic or romantic prospects when I was a young man.
    0:05:51 But there were programs and an environment where I could be successful.
    0:06:04 And I worry that some of the temptations, the technology, the economic trends, had they been where they are now then, I could have very easily ended up a statistic.
    0:06:06 So I just sort of relate to these problems.
    0:06:17 I’m keen to understand from your perspectives what you think, like, the first domino that falls in a young man’s life or a young boy’s life that causes the outcomes we’re talking about today.
    0:06:19 Like, where is the first place to start?
    0:06:33 So the research I’ve looked at, and Richard Reeves from the American Institute of Boys in Medicine, good research here, the point of failure, if you reverse engineered issues too, is when a boy loses a male role model.
    0:06:39 And that is, in the U.S., we have the second most single-family parent homes behind Sweden.
    0:06:47 And what’s interesting is that in single-parent homes, girls actually have similar outcomes, similar rates of high school attendance, income, rates of self-harm.
    0:06:54 Boys, once they lose a male role model, become much more likely to be incarcerated, engage in criminal activity, harm themselves.
    0:07:00 It ends up that while being physically stronger, boys are emotionally and mentally much weaker.
    0:07:10 So the loss of a male role model is, I would argue, kind of the first point of failure that predicts that a kid, a boy, is going to struggle.
    0:07:21 And that has impacts on family court, economic policy, and just general zeitgeist in our society where men need to step up.
    0:07:23 If we want better men, we need to be better men.
    0:07:24 We need to step into that void.
    0:07:29 Another one that Richard Reeves talks about is that there’s not enough men in the education system.
    0:07:33 So I believe when Tim Waltz was a teacher, one out of three teachers in his school was a man.
    0:07:35 But now it’s like 24%.
    0:07:35 Yeah.
    0:07:38 And so where do kids spend most of their time in school?
    0:07:40 And who’s teaching them?
    0:07:41 Mostly not men.
    0:07:45 And you think, well, women can be fantastic teachers, and it’s true.
    0:07:53 But after-school programs, not as many coaches that typically are male, not as much compensation, so they don’t get rewarded for being coaches.
    0:07:56 And if you just think about it logically, who does a teacher champion?
    0:08:00 A teacher champion is someone that reminds them of themselves when they were a kid.
    0:08:07 So, and also just look at the, there’s incredible bias, I would argue, against males in school.
    0:08:14 A boy is twice as likely to be suspended on a behavior-adjusted basis, twice as likely to be suspended for the exact same infraction as a girl.
    0:08:16 Five times as likely if it’s a black boy.
    0:08:21 And so, and once you’re suspended twice, it probably means you’re not going to college.
    0:08:24 In addition, look at the behaviors we promote in school.
    0:08:25 Sit still.
    0:08:26 Be a pleaser.
    0:08:27 Be organized.
    0:08:28 Raise your hand.
    0:08:29 You basically just described a girl.
    0:08:36 And so, and also, quite frankly, a lot of the jobs that require tertiary education attainment,
    0:08:38 there’s more women now in law school and medical school.
    0:08:40 And quite frankly, good for them.
    0:08:41 They’re just better at that.
    0:08:42 They’re better students.
    0:08:43 They deserve to make more money.
    0:08:43 They deserve it.
    0:08:49 But the reality is it has huge ramifications when we no longer have wood, auto, or metal shop.
    0:08:49 They’ve gone away.
    0:08:50 Right.
    0:08:52 So those used to be a pass to do some middle-class jobs.
    0:08:55 They’ve been replaced by computer science.
    0:09:02 So what are the pass for the two-thirds of males that aren’t going to end up with a traditional liberal arts college degree?
    0:09:02 Right.
    0:09:04 And just to add a few more stats to that.
    0:09:11 So we know that 70% of valedictorians in the U.S. are female, and women are much more likely to be in the top 10% of their class.
    0:09:16 But then on the SAT, men and women, or young men and women, earn the same scores.
    0:09:23 So there’s definitely something happening in schools that is prioritizing the female experience or that women are better at that.
    0:09:25 We definitely want to celebrate the success of women.
    0:09:29 I think the changes that have happened over the last 50 years are incredible.
    0:09:32 And I feel like I’m a beneficiary of that, and so is my daughter.
    0:09:38 If you look at all of the books that my daughter was given when she was born, they’re about great women in history.
    0:09:39 You can be anything.
    0:09:41 Dream big, little one.
    0:09:46 And so I feel like we have given women so many tools to achieve, and in many ways those have been manifested.
    0:09:49 But now boys are being left behind.
    0:09:51 And so this isn’t a zero-sum game.
    0:09:56 I was nervous about coming on here because I thought people would say, she’s a male apologist.
    0:09:58 She doesn’t see how much women are still struggling.
    0:10:00 I think everyone is struggling.
    0:10:09 I think life is hard, but what’s happening right now is we need to have empathy for young men, and we need to bring them up because this isn’t just a problem about young men.
    0:10:12 And patriarchy doesn’t just hurt women.
    0:10:17 A lot of people think about the patriarchy as something that prizes men and hurts women.
    0:10:21 But when there’s a very narrow definition of men, everyone is hurt by that.
    0:10:36 And that’s all the research that I’ve done is over and over seeing women feel like they are not enough good men to date, and men feel like they’re being held to a ridiculous standard of holding both sides of the coin, being feminine and masculine.
    0:10:45 It turns out, as you were speaking, I was looking at the stats around fatherless homes, and it turns out that there has been a significant increase in the amount of young boys being raised without a father present.
    0:10:51 About 25% live without a biological step or adoptive father.
    0:11:01 According to the National Fatherhood Initiative, the US has the world’s highest rate of children living in a single-parent household, and 92% of the time that’s with the mother alone.
    0:11:10 And in 1968, only 11% of children lived with only their mother, compared to 21% in 2020.
    0:11:16 So that’s doubled in the last 50-odd years, which is pretty staggering.
    0:11:27 And then, obviously, the consequence of that, as Scott described, is that individuals from father-absent homes were 300% more likely to carry drugs, to carry guns, to deal drugs.
    0:11:32 And there’s this huge plethora of mental health consequences if you don’t have a father in the home.
    0:11:33 I mean, what do we do about that?
    0:11:34 And, like, where are the fathers?
    0:11:35 Yeah.
    0:11:35 Where are the role?
    0:11:36 Where are they going?
    0:11:39 Well, it’s complicated.
    0:11:42 There’s male abandonment.
    0:11:43 There’s just no getting around it.
    0:11:52 But also, going back to family court, sometimes the courts in our economy make it difficult for a man to stay involved in the kids’ lives.
    0:12:00 And also, you know, family court’s getting better at saying, all right, the kids—I mean, just a personal anecdote.
    0:12:06 I have a friend who recently has gone through divorce, two daughters, very much wants to be involved in their lives.
    0:12:09 They’re 13- and 15-year-old girls.
    0:12:13 And, quite frankly, dad’s there on the weekends, and they got their own thing going on.
    0:12:15 And they don’t necessarily make dad a priority.
    0:12:19 And dad’s not around for what I call the garbage time.
    0:12:33 And that is what I found with my boys is the moments of serendipity and connection happen randomly when you’re taking them to school, when you’re out in the back, you know, jumping around or playing, whatever it is, these garbage moments.
    0:12:39 And when you’re not in the household, for whatever reason, there’s just—there isn’t that much garbage time.
    0:12:43 And I think slowly but surely they lose sometimes connection with their kid.
    0:12:46 There’s also—there’s something weird going on.
    0:12:48 I’m curious, Logan, if you’ve got data on this.
    0:12:51 But you have a one-year-old daughter, right?
    0:12:57 You’re going to be amazed when my unfortunate old boy had a Halloween party.
    0:13:00 And the boys are like cute, but they’re dopes.
    0:13:00 They’re boys.
    0:13:04 There are some 14-year-old girls who look like they could be the junior senator from Pennsylvania.
    0:13:06 They’re 5’10”.
    0:13:07 They’re articulate.
    0:13:08 Hello, Mr. Galloway.
    0:13:09 How are you?
    0:13:09 What a lovely home.
    0:13:10 And the boys are like, I don’t know.
    0:13:15 And biologically, girls mature faster.
    0:13:17 Their prefrontal cortex is 18 months ahead of a boy’s.
    0:13:25 An 18-year-old girl or woman is competing against a 16-and-a-half-year-old when she’s competing against an 18-year-old.
    0:13:33 And they’re even finding that it’s getting worse, that women or girls are starting to menstruate earlier and boys’ testicles are descending later.
    0:13:38 So the gap in maturity, biological gap, they think might even be growing.
    0:13:39 And they don’t know if it’s pesticides.
    0:13:51 But when I meet my eighth-graders’ colleagues, there’s a huge difference between the boys and the girls.
    0:14:01 And one of Richard’s suggestions is that we redshirt boys, that we hold them a year back, that boys start kindergarten at six, whereas girls start at five.
    0:14:07 So the research in the UK shows that 70% of girls are ready to start school at age five.
    0:14:12 But many fewer boys are capable of starting at that age in terms of readiness.
    0:14:24 And so if you were to hold boys back, then they might be on more equal playing field for those critical moments of four to five, of 13 to 14, where the brains really develop at a different stage.
    0:14:31 I want to talk about that sort of early education experience and how it can be adapted, but also just like if the environment of the classroom is right for boys.
    0:14:35 As we were talking about the point about fathers and listeners as well, I found this graph, which is also pretty shocking.
    0:14:38 And it goes into something you said, Scott.
    0:14:45 It basically shows that the absence of a father on a boy causes depressive symptoms.
    0:14:50 But the absence of a father on a young girl doesn’t cause the same depressive symptoms.
    0:14:58 Which means that the absence of a father for a boy drastically increases their chance of being depressed, whereas if for a girl it doesn’t.
    0:15:05 There’s a lot of other graphs that look like that in terms of women and young girls are just actually a lot more resilient in childhood.
    0:15:10 So if you are in foster care as a young woman, you have less negative outcomes than young men.
    0:15:15 And so there’s this theory in parenting of is you’re a child an orchid or a dandelion?
    0:15:19 And so the orchid really needs very particular situations to grow.
    0:15:20 They need a certain amount of light.
    0:15:22 They need to be watered in a particular way.
    0:15:24 And they’ll thrive in some situations.
    0:15:29 And they will not thrive in others, whereas a dandelion can really survive in many situations.
    0:15:33 And so women, young girls, tend to be more dandelions in childhood.
    0:15:40 And so that’s why when you have a boy and a girl both in negative situations, the boy is more negatively impacted.
    0:15:42 Boys are just weaker.
    0:15:49 There’s a crazy stat I read that two 15-year-olds, a boy and a girl, both sexually molested.
    0:15:52 And to be clear, they’re equally heinous crimes.
    0:15:56 But the boy who’s sexually molested is six to ten times more likely to kill himself later in life.
    0:15:59 It ends up that boys are just less resilient.
    0:16:04 Do you think there’s somehow more of a stigma there?
    0:16:05 Like, I wonder why that’s so dramatic.
    0:16:05 Shame.
    0:16:07 They can’t talk about it.
    0:16:08 Get uncomfortable.
    0:16:08 Yeah.
    0:16:11 Feel there’s a lack.
    0:16:16 I mean, I think just until a few years ago, the social incentives were to never speak about it.
    0:16:16 Right.
    0:16:22 I was on Lewis Howe’s podcast, and he just openly said, I was sexually abused as a child.
    0:16:23 And it was so shocking for me.
    0:16:24 Wow.
    0:16:25 To hear this big, handsome guy.
    0:16:25 Yeah.
    0:16:28 I don’t think he would have said it 10 or 20 years ago.
    0:16:30 I think people would have assumed that it was his fault.
    0:16:31 It made him less of a man.
    0:16:35 So I think a lot of that has hopefully gotten better.
    0:16:43 But we just have to acknowledge boys mentally and emotionally are weaker than girls.
    0:16:47 Lewis Howe’s didn’t admit that until a couple of years ago.
    0:16:48 Is that right?
    0:16:49 So he’s lived with that his whole life.
    0:16:50 Wow.
    0:16:57 And it wasn’t until he was, I think, having dysfunction in his relationships and a few other things that happened that he decided he wanted to say it publicly for the first time.
    0:16:59 Which, again, feeds into your point.
    0:17:06 We actually asked some of our audience to write in, and one of the people that wrote in was a teacher in a primary slash preschool.
    0:17:10 And she said to me, she was an anonymous teacher in Germany.
    0:17:18 And she says, every year, it seems like more and more children, always boys, have this new energy to destroy the classroom dynamics.
    0:17:20 These boys almost always have two things in common.
    0:17:27 A lack of boundaries at home, an unsupervised, unlimited access to all kinds of content on the internet, e.g. porn.
    0:17:31 Their perception of what is okay and what is right becomes completely distorted.
    0:17:35 I have tried so many things, and every year it’s becoming an even bigger challenge.
    0:17:40 Young boys in school.
    0:17:46 So one proposal is to delay education for boys, put them in education later.
    0:17:48 Is the classroom itself a problem?
    0:17:52 Like the sitting in school, listening to someone speak at you.
    0:17:58 Someone proposed to me on this podcast before that, boys need more sort of practical play, and the classroom isn’t designed for that.
    0:17:59 I wasn’t sure if that was…
    0:18:04 Well, in single-sex boys school, they end up with double the amount of recess time.
    0:18:09 And that is they have, I equate boys to dogs.
    0:18:10 A happy dog is a tired dog.
    0:18:14 And if it’s not tired, if it doesn’t get to run, it’s going to cause trouble.
    0:18:16 And I feel the same way about boys.
    0:18:25 So in these schools where they decide what’s best for the boys, there’s usually more exercise and more free play and more roughhousing co-ed schools.
    0:18:38 And you’re also seeing, I think, with boys, I mean, there’s just, by even acknowledging that men play a critical role in boys’ lives a few years ago, that was seen as sexist.
    0:18:42 What, you mean, what, you’re saying moms can’t do this?
    0:18:47 And I can just tell you there are certain moments when my partner needs me to weigh in.
    0:18:53 I don’t know if it’s the depth of my voice, my physical size, the way they relate to me, the fact that I’m not…
    0:18:55 You need dad.
    0:18:59 Or that’s what I have found, especially with boys.
    0:19:06 They need almost like that, not physical intimidation, but it’s almost like they begin tuning out their mom over time.
    0:19:08 I mean, they’re incredibly close to their mother.
    0:19:09 They look to her for nurturing.
    0:19:11 When they really have a problem, I find they go to mom.
    0:19:15 But they will constantly test the boundaries, constantly.
    0:19:23 And I think a lot of single mothers, quite frankly with boys, just can’t keep a lid on that kid.
    0:19:24 They can’t control the kid.
    0:19:35 So, and I think you’re finding at schools when there’s no male kind of, I don’t know, involvement or that, I don’t know, what I’ll call physical presence.
    0:19:44 And then you add on this DOPA machine that they get used to squeezing a DOPA bag a hundred times a day as they need it.
    0:19:46 And then you take the DOPA bag away.
    0:19:49 They’re just more prone to emotional outbursts.
    0:19:57 I’m curious if you’ve done any research around why that is that emotional outburst more common among boys than girls.
    0:20:03 I haven’t done that research, but I am imagining that there’s moms out there that are raising boys on their own.
    0:20:06 And they might be like, yes, it is hard, but what do I do?
    0:20:06 Right.
    0:20:18 And so for that boy who isn’t taught by a lot of guys in school and isn’t in the Boy Scouts, which doesn’t exist anymore, or doesn’t have big brothers, big sisters, like what does that mom do?
    0:20:20 So you brought up Boy Scouts.
    0:20:28 In America, there’s Scouts for America, and it can be boys and girls, but Girl Scouts have their own single sex, but Boy Scouts aren’t allowed to have their own single sex.
    0:20:32 So the question is, all right, what do you do?
    0:20:45 And I think that we need a societal zeitgeist that says immediately if there’s no longer a male involved, we have to get other men involved and acknowledge that that’s not being sexist, that that’s important, that you get men involved.
    0:20:52 And I think, so I came from a single-parent household, raised by a single immigrant mother who lived and died as secretary, light of my life.
    0:20:58 As soon as my dad was gone, and then he had to move away for work, she got other men involved in my life.
    0:21:01 And I had wonderful men involved in my life.
    0:21:07 I had a stockbroker, a neighbor down the hall came in with his girlfriend and said, do you want to go horseback riding?
    0:21:08 He’s taking me horseback riding.
    0:21:12 I don’t know if men would be comfortable doing that in today’s age.
    0:21:19 So getting men involved in their lives, after-school programs, Boy Scouts, I had a lot of wonderful men.
    0:21:24 I used to go camping, you know, and there were men everywhere involved in my life.
    0:21:37 And I worry that a lot of those institutions and also there’s a reticence and a hesitance for men to get involved in a boy’s life that isn’t theirs for fear they’re going to be perceived as something’s wrong with them.
    0:21:45 I was thinking that, so if we have less men in the home raising their children and then we go to school and the stat says that 72% of teachers in middle school are women as well.
    0:21:47 There’s no men at school either.
    0:21:59 It’s no wonder that boys are struggling so severely at such a young, early age for so many reasons, because one would assume that they’re being socialized in the same way as girls.
    0:22:07 I’m saying I’ve got a mother at home, don’t have a father, I’ve got women at school, don’t have male teachers.
    0:22:09 I mean, that’s a controversial thing to say.
    0:22:12 I’m sure it used to be, but I think people are waking up a little bit now.
    0:22:14 We need more male teachers.
    0:22:18 There’s more female fighter pilots per capita than male kindergarten teachers.
    0:22:27 There’s just, there’s an absence, there are some boys, not some, there are millions of boys in America whose first male role model is a prison guard.
    0:22:29 And there are just no men in their lives.
    0:22:34 After school programs being canceled, no women, very few men, K through 12.
    0:22:36 Dad’s not around.
    0:22:39 There are literally communities.
    0:22:41 You read articles about it.
    0:22:43 Where it’s like, where are the men?
    0:22:44 Yeah, that’s what I’m trying to figure out.
    0:22:45 Where are they?
    0:22:46 Online.
    0:22:48 It doesn’t look like they’re in work.
    0:22:51 They’re not in college.
    0:23:02 The reality is there just aren’t, for a lot of reasons, a host of reasons, male, a lack of male involvement in kids’ lives is a big, big factor leading to this.
    0:23:02 There are other factors.
    0:23:03 There’s socioeconomic factors.
    0:23:05 There’s biological factors.
    0:23:08 There’s a lack of vocational training.
    0:23:14 There’s outsourcing of many of the jobs that made a man’s path to the middle class viable.
    0:23:17 I mean, you want to talk about the UK, a big problem is a lack of growth.
    0:23:23 There’s just not, there’s not a lot of income opportunities for a young man who’s not exceptional.
    0:23:30 And what we’ve seen in the US is essentially, if you look at our economic policies in college, it’s never been better to be remarkable.
    0:23:38 Like, if you’re in the top 10%, if you’re a high school class, you’re going to make more money than the top 10% did 10, 20, 30.
    0:23:46 If you end up at Google, you’re going to make, a kid at Google who’s amazing, computer science theory, can make millions of dollars by the time of the 30.
    0:23:51 But I can prove to every one of us, mathematically, that 99% of our children are not in the top 1%.
    0:24:07 And our economic policies have basically said that school and college is meant to identify a super class of 1%ers that we’re going to try and turn into billionaires instead of figuring out the infrastructure and the programs to ensure the bottom 90 have a shot of being in the top 10.
    0:24:11 And one of the stats is just around college acceptance.
    0:24:14 When I applied to UCLA, the acceptance rate was 76%.
    0:24:15 Now it’s 9%.
    0:24:20 I was unremarkable for whatever reason, prefrontal cortex, single mother, whatever you want to call it.
    0:24:26 But back then, they had the mission and the charge to let in unremarkable kids.
    0:24:31 And that’s no longer the case because America’s superpowers are optimism.
    0:24:34 And we all believe our kids in that top 1%.
    0:24:36 And the reality is they’re not.
    0:24:42 Or people think, I’d like an economy where you can make a billion dollars because that’s going to be me one day.
    0:24:49 So they have ignored the fact that we are crowding more and more prosperity and opportunity into the remarkable.
    0:24:53 And for me, it comes down to what do we want in America and the UK?
    0:25:01 Do we want a superclass of billionaires or do we want a society and an operating system that gives unremarkable people a shot of being in the top 10%?
    0:25:04 It’s become winner take all.
    0:25:13 And we have purposely created a set of economic and educational policies that crowd a massive amount of prosperity into the top 1%.
    0:25:18 And we have opted for it because we believe we have a shot at being in that top 1%.
    0:25:23 I love that because I think the winner takes all applies to a lot of different things.
    0:25:29 So I bet the top 10% of Americans now are healthier than they’ve ever been, while the rest of the country has never been healthy.
    0:25:30 Best health care in the world if you’re in the top 10%.
    0:25:31 Yeah.
    0:25:38 Or in marriages, the top marriages today are the best marriages of all time, yet we have declining marriage rates.
    0:25:41 So we’re nearing the lowest rate of marriage that we’ve ever had in American history.
    0:25:52 So most people are, or fewer people are getting married, but if you’re, you know, two college graduates who get married in your 30s, you might have an even stronger bond than people in the past.
    0:25:55 But that is a small group at the top.
    0:25:57 Marriage has become a luxury, Autumn.
    0:25:57 Yeah.
    0:26:02 If you’re in the top quintile of income-earning households, you’re 75% get married.
    0:26:05 If you’re in the bottom quintile, only 25%.
    0:26:10 If you’re in the lower quintile of income-earning men, only one in four chance of getting married.
    0:26:18 And this has huge impact on our society because we know that married people are healthier, they’re wealthier, they live longer.
    0:26:22 When couples are married, they actually have lower rates of child poverty.
    0:26:28 And so this has huge implications for our society if we’re having fewer marriages, especially when you think about having fewer babies.
    0:26:33 I am, I want to get into dating and marriage and love and all those things.
    0:26:37 I, one of the things that really shocked me as I was preparing for this conversation was this graph.
    0:26:39 Because this isn’t the narrative that we hear.
    0:26:40 Can you both see this one?
    0:26:43 This is the reverse gender gap.
    0:26:43 Oh, yeah.
    0:26:44 Gender pay gap graph.
    0:26:45 Right.
    0:26:48 And it shows that young women are now out-earning young men.
    0:26:54 That’s not what I heard in terms of, like, if I log on to social media, we’ve been trying to fight the gender pay gap.
    0:26:59 But to see that young men are now falling behind, both in education, both in unemployment.
    0:27:02 Young men face higher unemployment, nearly twice the rate of women.
    0:27:06 Looking at the early developmental stats, this graph was horrifying.
    0:27:08 I, like, actually couldn’t believe that was true.
    0:27:11 That young boys are struggling so much in education.
    0:27:13 But then to see also that it’s reflected in.
    0:27:21 So that graph shows that boys age 16 to 24 are making 10% less in full-time employment than women.
    0:27:24 And so it is true that we’re seeing a reverse income graph.
    0:27:30 But what we do need to talk about is even when women make more in their 20s, that changes around age 30.
    0:27:31 When they have kids.
    0:27:32 When they have kids, right?
    0:27:37 It’s like this meteorite hits and there’s this huge burden placed on women.
    0:27:46 And I think that’s a big part of the conversation that we’ll talk about when we talk about dating is women still feel like they have to have, you know, do all the household chores and raise the kids.
    0:27:49 But suddenly they have to earn a full-time income too.
    0:27:52 And so, so many of the gender roles are changing.
    0:27:53 And so, yes, that graph is true.
    0:27:56 We have seen since 2020 that there’s a shift.
    0:28:00 But I don’t want to just say, oh, women are making more in perpetuity.
    0:28:04 Because as soon as there’s kids involved, they pay the price.
    0:28:09 You said that women feel the need to then also earn a career and all those things.
    0:28:10 Where did that come from?
    0:28:12 Well, there’s this idea of hypergamy.
    0:28:18 So traditionally women seek partners who have more economic or social status than they do.
    0:28:22 And for most of human history, this worked because men had the resources.
    0:28:28 And so there was sort of this arrangement where women could often marry someone who is more educated or earned more.
    0:28:31 But over the last 50 years, that’s really changed.
    0:28:39 And so what I’m seeing in my work, working one-on-one with women, is that when they say that there aren’t enough good guys to go around, that’s actually true.
    0:28:47 So we now have this huge mating gap where we have these high-performing, high-earning women that have done the work and gone to therapy and work out.
    0:28:54 And they’re ready for their great partner, but they’re not able to find enough guys who are available.
    0:29:04 And if this is a problem now with the women I work with in their 30s, we are going to be facing a much more severe crisis 10, 15 years from now.
    0:29:11 So currently 60% of college enrollment is women, but soon it’s going to be for every two women that graduate, it’ll be one man.
    0:29:16 So that means half of those women will not have a guy who graduated from college.
    0:29:25 And so this is a crisis because these women are saying, okay, if you cannot be the provider, then you need to be offering more.
    0:29:29 Emotional intelligence is the new currency in dating.
    0:29:36 But these guys were raised not to be emotionally intelligent, not to give emotional support, but to be a provider.
    0:29:44 And so they’ve been chasing this lion, I’m going to hunt for this lion of being a provider, but suddenly they’re told you need to hunt for a tiger, which is emotional intelligence.
    0:29:47 They don’t have the skills to do that.
    0:29:54 And so women have raised the bar in terms of what they need from men, while men are continuously falling behind.
    0:29:56 Yeah, there’s a lot there.
    0:29:58 There’s some nuance around the pay thing.
    0:30:03 So the data I’ve seen is that women under the age of 30 in urban areas are now making more money.
    0:30:12 But to your point, the moment they have kids, where corporate America has really failed is it hasn’t figured out a way to maintain a woman’s professional trajectory once she decides to deploy her ovaries and have kids.
    0:30:19 And there’s some data saying, okay, two-thirds of divorce can be reverse engineered to the man starting to make less money.
    0:30:29 When the woman in the relationship starts making more money, they become twice as likely to get divorced, three times as likely to use ED drugs because the guy loses a sense of purpose and self-esteem.
    0:30:45 What gets lost in that data is the reality is if a woman is stepping up and stepping into the economic void and being more economically, being a greater economic contributor, then logically it would make sense that men need to step up logistically.
    0:30:50 And I think what a lot of women are saying is like, okay, I’m not getting anything.
    0:30:52 You’re no longer a provider.
    0:30:54 And by the way, you haven’t filled that void.
    0:30:55 You haven’t made up the delta.
    0:30:58 So there’s some nuance around it.
    0:31:10 What also I think is important to say is that if women are better students and showing the discipline and the skills to go to college and an information economy and making more money, then okay, good on them.
    0:31:19 Just as for whatever reason, men made more money, maybe it wasn’t fair, but it’s not a crime against humanity if women have the skills to make more money.
    0:31:30 What happens, though, is the second order effects that you’re talking about, and that is, and we don’t like to talk about this, 75% of women say that economic viability is hugely important in a mate.
    0:31:32 Only 25% of men.
    0:31:33 For men, it’s not a criteria.
    0:31:35 For women, it is.
    0:31:44 And Chris Wimson of the Modern Wisdom podcast, he has this great stat, or he calls it the high heels effect, and that is 50% of women say they won’t date a man shorter than them.
    0:31:47 I’m curious what you think, but I think it’s more like 80%.
    0:31:54 I think it’s an embarrassing thing to say because just instinctively, women feel like they’ll be vulnerable during gestation, and they want someone they think physically could protect them.
    0:31:57 I just think it’s hardwired into them even if they don’t know it.
    0:32:01 Women, metaphorically, are getting taller every year.
    0:32:04 And women made horizontally and up, and men horizontally and down.
    0:32:14 And when the pool of horizontal and up keeps shrinking, they just have – so this notion, a ton of great women, where are the men?
    0:32:15 Or there’s no men?
    0:32:17 There’s a lot of men, just not men they’d want to date.
    0:32:18 Right.
    0:32:24 And men, you speedball it with the guys who are in the top 10% can engage in Porsche polygamy.
    0:32:30 They can get a date every goddamn night, which does not encourage long-term or very good behavior.
    0:32:35 So the guys they all want are not incented to enter into long-term relationships.
    0:32:41 And the bottom half of men are literally shut out of the mating market.
    0:32:50 And we always kind of – and this goes to your ballywig – kind of portray men as the predators and the idiots, and they just got their act together.
    0:33:00 There’s something strange going on in that as online dating, when a woman can go out with a guy, a high-status male, and I’ll put forward this thesis, and I want you to respond to it.
    0:33:08 She can have sex with him, which gives her the impression that’s her weight class for a relationship, but he’s not interested in a relationship.
    0:33:14 And then she basically decides the bottom 90 are no longer in her weight class.
    0:33:27 And you can’t tell a woman to lower her expectations, but the reality is – and what I’ve seen on dating apps – is that all of the women want the same few guys, and they shut out the rest.
    0:33:28 Yeah.
    0:33:30 Okay, so there’s a few things I’ll respond to there.
    0:33:38 So, one, going back to the income graph, I want to just call out that, yes, right now in a few urban markets, women are making more than men.
    0:33:48 So women in D.C. and New York under 30 are making more than men on average, but in most situations, men are still making more than women, but we’re talking about a projection.
    0:33:51 Going back to the dating research.
    0:33:53 So, yes, it’s exactly as you described.
    0:33:58 What we have right now is there’s fewer and fewer men that are hypergamous mates for women.
    0:34:08 So, if there’s a much smaller pool of guys, then what you have is you have a bunch of women competing for the same men, and then a bunch of guys get ignored.
    0:34:12 But what I also see is that those top guys are having a hard time deciding.
    0:34:18 So, I feel like in my coaching practice as a dating coach, I’m working with a lot of women who say, what do I do?
    0:34:20 I’ve changed my profile the way you said I should.
    0:34:24 I took your class, but I still feel like there’s just not enough great guys.
    0:34:28 And then I work with these CEO men who are having such a hard time choosing.
    0:34:37 And so, I think we really have this exacerbated problem where so many women are competing for the same men, and then a bunch of guys are getting ignored.
    0:34:41 And then what ends up happening is where do those guys go?
    0:34:42 And they go online.
    0:34:43 That’s what you see.
    0:34:43 They go to porn.
    0:34:45 They go to porn or they go to Reddit.
    0:34:50 I mean, I love Reddit, but they’re really going to some of these red-pilled communities.
    0:34:53 And so, what you’re seeing now is just men really opting out of society.
    0:35:00 So, when you go back to that stat, one in seven young men in the UK is neat, not an employment, education, or training.
    0:35:02 They have just opted out.
    0:35:08 And as Scott says, there’s nothing scarier than a single man, a young single man.
    0:35:15 And so, we are just creating a lot of these angry young single men who are saying, well, this is rigged against me.
    0:35:19 And so, that’s why I am worried about the rise of people like Andrew Tate.
    0:35:25 And if we wonder where are the dads, where are the men, well, men are finding these father figures, but they’re finding them online.
    0:35:30 And they’re not the father figures that I would choose for the majority of men.
    0:35:38 And so, I’m really worried about this because I feel like women are saying, guys, you need to step up because I can provide and I don’t need that from you.
    0:35:41 And guys are not prepared to rise to the occasion.
    0:35:43 What are women looking for?
    0:35:44 Scott talked about height.
    0:35:45 Yeah.
    0:35:55 So, I would say, you know, I work at Hinge, but I do think that apps have perpetuated this issue around height because if you can set your height filter to something, then you might set it higher.
    0:36:03 And then it’s as if you have the dating app is a club and you’re literally having bouncers that prevent a bunch of guys from even getting into the club.
    0:36:11 So, many women in the U.S. set their height filters at 6 feet, but only 14% of men in the U.S. are 6 feet or taller.
    0:36:14 So, what happens to the other 86% of men?
    0:36:16 And women are saying, where’s my guy?
    0:36:19 It’s like, well, he’s not even showing up on your app.
    0:36:30 And so, a huge thing that I push women to do is to change their height filters and just say, there is nothing that proves that you’re going to have a successful long-term relationship if the guy is higher.
    0:36:32 I’m married to a short king.
    0:36:33 I love it.
    0:36:35 I feel like I really found this gem.
    0:36:41 And I think that so many women are missing out on great potential partners because of things like height.
    0:36:54 Scott’s point as well about they will date one of the men in the top 10%, sleep with him potentially, and then that kind of adjusts their standards and they expect all other men to meet that standard, but there isn’t enough men to meet that standard, is there?
    0:36:55 I haven’t specifically heard that.
    0:37:04 I mean, there is a lot of evidence around a sort of mating that people sort of have an internal sense of how attractive they are and that they end up with someone similar to that.
    0:37:14 But a sort of mating is different than hypergamy, which is really this idea, as Scott said, that women tend to date horizontally and up and men date horizontally and down.
    0:37:28 So, if you have two-thirds of women who are college grads and one-third of college grads who are men and some of them are going to date women without college degrees, you truly do have this dating crisis where there’s just not enough men to meet this hypergamous mating.
    0:37:33 Again, you can’t tell women to lower their expectations, but this is the reality.
    0:37:40 When you ask a man if you could have a woman who had 80% of everything you wanted, 75% say, yeah, I’m on board.
    0:37:47 When you say to a woman a man has 80% of what you want, 75% say that’s not enough.
    0:37:50 But even look at the media.
    0:37:50 Right, right, right.
    0:37:52 What does the media tell a woman to do?
    0:37:54 He’s out, but he didn’t open your door.
    0:37:55 He’s not nice to his parents.
    0:37:59 Walk right out on that man.
    0:38:02 Like, it’s literally, every piece of media is, you don’t need him.
    0:38:03 You’re a strong, independent woman.
    0:38:05 Pull the ripcord.
    0:38:06 You’re out.
    0:38:15 And it is, the basic kind of communication around this is, you are a strong, independent, powerful woman.
    0:38:16 That is wonderful.
    0:38:20 And quite frankly, you don’t need the imperfect man.
    0:38:24 And they’re just not connecting.
    0:38:37 I read that on Tinder, a man of average attractiveness has to swipe right 200 times to get one coffee, and then four of those five coffees will ghost him.
    0:38:42 They will decide they don’t want to meet him, or they won’t show up.
    0:38:49 That means a guy of average attractiveness has to swipe right 1,000 times to get one coffee.
    0:38:50 Now, what does that tell that guy?
    0:38:52 Women don’t value me.
    0:38:54 Women make me feel rejected.
    0:38:59 And then they go online, and they meet, they see these misogynists telling them, it’s not your fault.
    0:39:09 And these men become much more prone to misogynistic content, much more prone to nationalistic content, blaming other people for the lack of economic opportunity.
    0:39:11 They start sequestering from society.
    0:39:17 I worry that we are literally evolving a new species of asexual, asocial male.
    0:39:25 And if a man by the age of 30 hasn’t either lived with someone or married someone, there’s a one in three chance he’s going to have a substance abuse problem.
    0:39:26 Wow.
    0:39:36 In addition, it goes so much deeper than that because if they don’t develop the skills, you know, the reason romantic comedies are two hours and not 15 minutes is this shit is hard.
    0:39:44 Like finding an attractive, intelligent woman, generally speaking, 75% of people who’ve been married longer than 30 years say, in the beginning, one was much more interested than the other.
    0:39:46 And it was almost always the man.
    0:39:48 Women are much choosier.
    0:39:57 The basis of evolution is seed trying to get everywhere, men, and women deploying a much finer filter to select the strongest, smartest, and fastest speed.
    0:40:01 So men need an environment to demonstrate excellence.
    0:40:02 And you hear these women talk about it.
    0:40:03 He was kind.
    0:40:04 He was good at work.
    0:40:05 I like the way he smelled.
    0:40:06 He was funny.
    0:40:11 Where do men demonstrate excellence when they’re not going to college?
    0:40:14 They’re not going into an office because of remote work.
    0:40:17 Where do they have – they’re not going to church.
    0:40:17 They’re not going to temple.
    0:40:25 Where does a woman have the opportunity to fall in love other than these baseline metrics?
    0:40:30 And you were talking about women say – you’ve seen these TikToks – over $100,000.
    0:40:31 That’s not unreasonable.
    0:40:36 And over six feet, that’s 2.2% of the male population.
    0:40:38 So where do they fall in love?
    0:40:41 Where can a man demonstrate excellence?
    0:40:46 It used to be go to Temple, seven single women, seven single men, and they kind of paired off and worked it out.
    0:40:56 And online dating, similar to online e-commerce, online rentals, it’s created a winner-take-most, if not all, environment.
    0:41:03 And it’s basically been amazing for attractive guys, attractive wealthy guys, tall wealthy guys.
    0:41:04 It’s been amazing for them.
    0:41:07 For all the other guys, it’s been a disaster.
    0:41:10 And it’s made it mildly shittier for every woman.
    0:41:15 It is – the digitization of mating, I believe, has been a disaster.
    0:41:17 It’s been bad for women.
    0:41:19 It’s been disastrous for men.
    0:41:24 I want to talk about how the genders seem to be separating in a lot of important ways.
    0:41:30 We know from research around political affiliation that women are now, on average, 30% more liberal than men.
    0:41:32 So they are definitely experiencing political polarization.
    0:41:37 Then, for the first time in history, more men are attending church than women.
    0:41:45 And when I started this research, I really came at it from this point of, is it just me or there are not as many eligible guys?
    0:41:50 But when I dug into this, I found that both genders really feel misunderstood.
    0:41:54 And so I asked men and women who has more power in relationships.
    0:42:00 So equal amounts, men and women said, oh, we have the same amount of power, 42% of that.
    0:42:08 But then what was so interesting is that 46% of men said women have more power, and 46% of women said men have more power.
    0:42:12 So there’s this huge feeling of, oh, the other gender has all of this power.
    0:42:17 And when I spoke to people, I want to tell you about three dating paradoxes that I saw.
    0:42:30 So the first dating paradox for men is this idea that now that women are providers and do not need a man to take care of them financially, they really want guys to step up with emotional support.
    0:42:31 But here’s the paradox.
    0:42:36 They were not raised, and they don’t know how to give that emotional support or emotional availability.
    0:42:42 So we know women, even if they have the same number of friends as guys, the women are talking to their friends much more often.
    0:42:46 Women speak to their kids, even starting at a very young age.
    0:42:50 They use more emotional language with their daughters and their sons.
    0:42:54 So constantly we have this feeling where we’re asking men to do something when they don’t have the skills.
    0:43:01 I was talking to my friend David, and he said, women are in graduate school when it comes to emotional conversations, and guys are in third grade.
    0:43:09 The other part of the paradox is that women are asking men to be more emotionally open, but then they get shamed when they do that.
    0:43:14 So we have this great quote from Brene Brown where she says, we beg guys to open up.
    0:43:15 We beg them to let us in.
    0:43:18 And then when they do, we can’t stomach it.
    0:43:21 And I heard that over and over in my research.
    0:43:26 There’s this quote where a guy says, a woman would rather see me die on the white horse than fall off of it.
    0:43:29 And so there’s this sense that I have to be perfect.
    0:43:32 I have to be the masculine and the feminine.
    0:43:34 But I don’t have the skills to do that.
    0:43:37 And women say that they want these guys to be emotional.
    0:43:41 But as soon as they show emotionality, it can freak those women out.
    0:43:46 So one guy that I spoke to for this said, I went on a few dates with this woman.
    0:43:49 At some point, I told her that my mom had had a suicide attempt.
    0:43:53 And the next day, she texted me and said, I’m sorry, I can’t see you.
    0:43:55 I cannot process your emotional trauma for you.
    0:43:58 And so guys are getting a lot of mixed messages.
    0:43:59 We want you to be feminine.
    0:44:01 We want you to support us.
    0:44:03 But when you do, it freaks us out.
    0:44:04 And so we don’t want that.
    0:44:10 And digging into the research, and I want to look into this more, I think it’s that a lot of women want emotional support.
    0:44:13 They want you to support them in their emotional journeys.
    0:44:17 But they’re not as ready to have you open up in your emotional journey.
    0:44:19 Can I put forward a thesis?
    0:44:21 And I want you to respond to it because I haven’t done the research.
    0:44:29 In marketing, we call it consumer dissonance, what people say they want and then what they actually buy.
    0:44:32 And what women say they want is an emotionally untouched man.
    0:44:35 And what they want is a masculine man.
    0:44:39 And that they will articulate what they want in a man.
    0:44:41 And it includes being more emotionally available.
    0:44:45 And then they want to have sex with a traditional masculine man.
    0:44:51 And what I hear from a lot of women, this is anecdotal evidence, and it’s post-marketing, and you tell me what the data says.
    0:44:55 But there’s just so many single women in my age group.
    0:44:58 And it feels like there’s literally no men in my age group.
    0:45:03 As bad as it is for people in their 20s and 30s, try being a woman in your 50s trying to date, right?
    0:45:05 And they tell me the same thing.
    0:45:08 These are liberal, progressive, educated women.
    0:45:10 And they say, by the way, I like a manly man.
    0:45:11 Yeah.
    0:45:12 And they say it under their breath.
    0:45:19 So there’s what supposedly is stated around I need more emotional availability, someone’s touch with their feelings.
    0:45:30 But what the research shows is they want a guy with facial hair who’s still – women are still very attracted to traditional masculine attributes.
    0:45:31 Yeah.
    0:45:37 I mean, I think we’re just in such a hard moment because you have women who are saying, I don’t want to date a guy who earns less than me.
    0:45:42 And you might think, okay, well, the data hasn’t caught up with the dating.
    0:45:49 If more women are in higher education and more women are earning more, then maybe you’re going to be the one who earns more in your relationship.
    0:45:55 But what they feel like is projecting out, I’m going to end up doing most of the housework, most of the childcare.
    0:45:57 I might as well get a guy that can contribute financially.
    0:46:01 So they don’t want to change their expectations around that.
    0:46:09 And so I think we truly are in a moment where women are being asked to do more masculine things and men are being asked to do more feminine things.
    0:46:15 And I think a lot of that is progress, but it also seems to be creating a lot of confusion in the dating world.
    0:46:24 Yeah, it’s sort of – I was just thinking, I coach a lot of young men, and occasionally women ask me for data advice, and you coached, it sounds like, a lot of both.
    0:46:28 And what I – first thing I say to men is I ask them, like, would you want to have sex with you?
    0:46:30 All right?
    0:46:31 Are you in shape?
    0:46:32 What do you look like naked?
    0:46:34 Are you – do you have a plan?
    0:46:36 You don’t have to be rich now, but do you have a plan, right?
    0:46:40 Have you found means of being confident?
    0:46:43 Can you demonstrate kindness and excellence across anything?
    0:46:49 And the only advice I give women is second coffee, and that is maybe it wasn’t great.
    0:46:52 I mean, if you don’t like the guy and you’re just, like, turned off, fine.
    0:46:57 But if it was just okay, maybe give it a second coffee.
    0:47:00 I have a chapter in my book called Make the Second Date the Default.
    0:47:00 Yeah.
    0:47:06 And it’s really because I feel like I won the lottery with my husband, but he is somebody that takes longer to open up,
    0:47:07 and he’s this slow burn.
    0:47:08 We met in college.
    0:47:10 We met again seven years later.
    0:47:11 Then we were friends for a year.
    0:47:15 And I feel like he’s this incredible partner, husband, father.
    0:47:20 But I don’t know that if we’d met just randomly on the first date that I would have gone on the second date.
    0:47:23 And so I think people really do need to train themselves to look for these slow burns.
    0:47:29 Logan, Scott said something there about what he thinks women want, which is these sort of traditional masculine features.
    0:47:30 Is this what you see in the data?
    0:47:37 What’s hard is I think Scott’s right about what people say they want versus, like, so stated versus revealed preferences.
    0:47:44 So according to the research that I did, women are saying the number one thing that they’re looking for is kindness and compassion.
    0:47:47 That’s also what men are saying that they’re looking for.
    0:47:49 So in many ways, this is great.
    0:47:50 People are looking for the same things.
    0:47:55 But I just feel like there’s these huge disconnects now where people don’t feel like they can get what they want.
    0:47:58 Men are saying they want kindness and compassion.
    0:48:01 That was, I made them say, what are all the things that you care about?
    0:48:03 And then what is the number one thing that you care about?
    0:48:05 And kindness and compassion was first for both of them.
    0:48:15 The stuff I’ve seen or the stuff I’ve read is that for women, and I’ve talked to men about this, number one is they have to signal resources.
    0:48:17 And we don’t like to say it out loud.
    0:48:23 And by the way, it doesn’t necessarily mean you have to have a Range Rover and a Panerai now, but you have a plan, right?
    0:48:24 You have your shit together.
    0:48:28 You go home at midnight when everyone’s partying because you have to be up for work.
    0:48:32 You work out, which shows a level of discipline and that you can commit to something.
    0:48:34 You’re in school.
    0:48:35 You’ve got a good job.
    0:48:37 This person is going to have resources.
    0:48:39 And I don’t think that’s changed a whole lot.
    0:48:44 I think a man’s ability to signal future resources has gone down.
    0:48:46 I’m not sure it’s become any less of a criteria.
    0:48:48 Number two is intellect.
    0:48:54 And it’s very instinctual because if you make good decisions for the tribe, your kids are more likely to survive.
    0:48:59 Someone who’s smart is more likely to take care of your offspring than someone who’s stupid.
    0:49:05 What’s interesting, and I love this, is the fastest way to communicate intellect is humor.
    0:49:08 And I joke, and this is bad, but I say this is my impression of a woman.
    0:49:10 I’m laughing, I’m laughing, I’m naked.
    0:49:16 And that is, I’ve always thought if a guy can make a woman laugh, she will date him.
    0:49:20 And then the third thing, and this is where guys screw up.
    0:49:23 This is what I tell a guy’s secret weapon is.
    0:49:24 It’s kindness.
    0:49:29 Women want to see that you are a good person.
    0:49:31 You treat service staff well.
    0:49:32 You’re good to your parents.
    0:49:33 You have manners.
    0:49:48 You treat people well, even with no reciprocal expectation, because they know that a kind person, if and when she’s vulnerable and needs help, and maybe isn’t bringing as much to the table for certain periods of time, that this is a kind man.
    0:49:52 And, you know, sure, you want to do your best to signal resources and have a plan.
    0:49:53 Sure.
    0:49:54 Maybe you’re smart.
    0:49:54 Maybe you aren’t.
    0:49:55 There’s not a lot you can do there.
    0:50:03 But the secret weapon, I think, for men that they don’t leverage, and I do think it’s a practice, is to demonstrate kindness.
    0:50:05 And we don’t talk about that enough as men.
    0:50:08 It’s like, well, okay, and it’s little things.
    0:50:09 Have good manners.
    0:50:11 Be thoughtful.
    0:50:12 Follow up with people.
    0:50:19 And I think that, anyways, those are the three things that I have read women want in men.
    0:50:21 Okay, there’s so much there.
    0:50:29 So one is I do think we need a new definition for modern masculinity or mature masculinity or evolved masculinity.
    0:50:33 And I think that that’s why this moment feels so painful, is that we don’t have it.
    0:50:35 Because I agree with you.
    0:50:37 I don’t think women are saying, I want a feminine man.
    0:50:40 I think they want a modern masculine man.
    0:50:48 And so that means somebody who is decisive and can provide, but also somebody who’s able to communicate with them emotionally.
    0:50:54 And so one of the suggestions that I came here today to talk about is this idea of men’s groups.
    0:51:02 So about a year ago, my friend David Clavins, who happens to be a world-class magician, came to my husband and said, I’m going to form this men’s group.
    0:51:06 And so it’s about six or seven men, and they meet together monthly.
    0:51:10 And they have served – they have formed this council of peers.
    0:51:16 So every month that they get together, every guy sits down with Post-it notes and says the two issues that are most pressing for him.
    0:51:22 So first of all, I think that that’s a great way of doing it because it’s actually that time to say, what am I struggling with?
    0:51:27 I think many people in their lives, maybe especially men, don’t sit there and say, what’s top of mind for me?
    0:51:29 So guys get the quiet time to do that.
    0:51:35 Then they go around in a circle, and whoever has the most pressing issue, they get to take their time.
    0:51:39 And some men might say, you know, these are top of mind for me, but it’s not a priority.
    0:51:40 I’ll give the time to someone else.
    0:51:43 And each month, they talk about what’s going on for them.
    0:51:45 They hold each other accountable.
    0:51:49 So month three, they might say, hey, David, you’ve been talking about that for the last three months.
    0:51:51 Are you going to actually do anything about it?
    0:51:57 And I love that these men have a masculine space to actually go through what’s going on for them.
    0:52:00 Because maybe they have wives and girlfriends they can go to.
    0:52:01 Maybe they don’t.
    0:52:06 But I think it’s a different type of advice that you get from a council of trusted peers.
    0:52:10 And I really do think that men’s groups could change a lot of these issues.
    0:52:13 Because I can sit here and say everybody should be in therapy.
    0:52:14 Guess what?
    0:52:20 Therapy is really expensive, and many insurance companies will not provide it, or there’s a huge waiting list.
    0:52:24 And so if we just sit around for all these guys to go to therapy, that’s not going to happen.
    0:52:27 But men’s groups are a way that men can lead each other.
    0:52:30 They can provide this tribe of peers.
    0:52:33 And I have just seen so many changes in this group.
    0:52:38 So David told me his story where he had a lot of anger about his mom’s debilitating illness.
    0:52:43 And he wasn’t really experiencing it, and it was coming out as anger at his mom.
    0:52:45 But he wasn’t conscious of that.
    0:52:51 But by getting the anger out in a safe place with men, the only place where he felt like he could truly be angry,
    0:52:55 he was able to get over it and to actually treat his mom with a lot more empathy.
    0:53:00 Or my husband has gone to the group and talked about ego stuff at work,
    0:53:03 or how hard the transition to becoming a parent has been.
    0:53:09 And I feel like the men in this group have grown so much over the 12 months that it’s been happening
    0:53:12 that I just paid for my brother-in-law to be in a men’s group.
    0:53:17 And I want there to be tons of men’s groups because I really feel like this isn’t an issue that a therapist
    0:53:19 or a mom or I can really solve.
    0:53:22 I think men need to be solving this problem within themselves.
    0:53:27 What you said is really powerful because if you walk down the hallway at Stern, there’s Golden Seeds,
    0:53:31 Women in Venture Capital, Black Women’s Consulting Club.
    0:53:34 There are women’s supporters.
    0:53:36 There’s nothing for men.
    0:53:38 And these groups are really wonderful.
    0:53:43 Man Talks is one that I’ve been looking at where they’ve said,
    0:53:45 let’s get together and just be supportive of each other.
    0:53:49 And it’s a fairly new phenomenon.
    0:53:53 I think people are afraid of men gathering because traditionally bad things have happened in that.
    0:53:54 Gangs.
    0:53:54 Right.
    0:53:56 I mean, gangs.
    0:54:00 I’m just thinking of like many situations in which like if once there’s a tiki torch,
    0:54:02 I want there to be some women there, right?
    0:54:05 Like so there’s a reason why people have been fearful of this.
    0:54:09 Or it’s like when the whole world was a men’s group, a men’s club,
    0:54:10 you didn’t need to have men’s clubs.
    0:54:17 But I think in this moment, this is a really powerful, organic, grassroots way for men to change.
    0:54:22 So I imagine that you have group chats with men that are your peers that you go to for advice.
    0:54:25 And I feel like there’s men out there that don’t have that.
    0:54:30 And we are meant to make decisions by getting advice from other people.
    0:54:35 I personally have a board of directors that in my life when I’m going to make a big decision,
    0:54:36 I meet with them.
    0:54:41 So when I took my last job, when I decided to move, all of these different things,
    0:54:44 I meet with my board of directors and I say, what am I not seeing?
    0:54:45 What are my blind spots?
    0:54:48 And they’ve given me a lot of good and hard advice.
    0:54:51 And I think we all need to be building our own board of directors.
    0:54:54 And for men, that might be this men’s group.
    0:54:57 Do you mind if I pause this conversation for a moment?
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    0:55:55 It is hard as a young man to share how you feel with other young men.
    0:55:57 Even if they’re your best friends, it’s so much easier just to roast each other.
    0:55:57 Yeah.
    0:56:04 Like my group chat with my guys is probably a little bit more advanced in terms of emotional openness.
    0:56:06 But most of it is just like a war zone.
    0:56:08 We’re like criticizing each other, attacking each other.
    0:56:09 But that’s kind of our way of showing love.
    0:56:14 And then you’ll have once every two weeks, someone will be going through something.
    0:56:19 So like one of my friends now, they’ve just found out that there’s a complication with the pregnancy.
    0:56:20 And the tone shifts.
    0:56:22 And we all become supportive.
    0:56:27 But my girlfriend tells me how rare that is, that we have this space where we’ll talk about our emotions and how we’re feeling.
    0:56:33 And we’ll switch from like trying to kill each other in the most like funny way to being really, really emotionally supportive.
    0:56:35 A lot of men don’t have that.
    0:56:39 Well, it’s so funny that you said that because my husband’s really funny and so are some of the other guys in the group.
    0:56:45 And they actually had to talk about how they needed to be less funny because the humor was becoming a distraction.
    0:56:52 And somebody brought up, you know, in their own male way, like I think that sometimes we’re about to go deep and then someone makes a joke.
    0:56:56 And even though that joke was really good, we don’t go back to where we were and we don’t go as deep.
    0:56:59 So they actually work on being less funny in that group.
    0:57:01 But look at the work that you do.
    0:57:04 You sit for hours a week and you learn and you ask people questions and you’re working on yourself.
    0:57:08 I’m not surprised that you have a group of peers that you can go to for that.
    0:57:11 But I would wager that the average man doesn’t have that.
    0:57:17 And I feel like there are going to be so many women who are listening and watching this and they’re like, I want that for my husband.
    0:57:20 What is the evolutionary basis for this?
    0:57:21 This is what I was thinking the whole time.
    0:57:24 I was like, did we lose the man’s group at some point in our past?
    0:57:27 And is that why we’re adding it back into our lives?
    0:57:28 Like what was what used to do this job before?
    0:57:37 So what I’ve heard, and I think evolutionary biology, you always have to take certain things with a grain of salt because people can kind of explain away anything with it.
    0:57:43 But it’s that a lot of times men were sitting next to each other and they were having these conversations on the savannah.
    0:57:48 And that’s often why like guys prefer to do activities side by side and not facing each other.
    0:57:54 And so you had men who were in conversation with their peers or, you know.
    0:57:55 And outside.
    0:57:56 And outside.
    0:57:57 Yeah.
    0:57:58 Hey, heard you getting divorced.
    0:57:59 Right.
    0:58:00 Right.
    0:58:03 Or it’s like, you know, why it’s so good to have conversations in the car.
    0:58:07 I feel like you had a lot of men that were in groups at church.
    0:58:09 You had men who were in the Elks Club.
    0:58:11 You had veterans that were meeting.
    0:58:14 We actually feel like this is a time where much fewer men are getting together.
    0:58:24 And this is all of the amazing research that’s happening now around loneliness is that the average young guy is spending many fewer hours a week with their peers face to face.
    0:58:30 So even though a guy might be catching up with his friend playing video games, I just don’t think that that’s the same thing.
    0:58:35 And so I feel like we need this in-person time with our friends to develop these relationships.
    0:58:41 And instead we have people on TikTok, people on Twitch, watching other people live their lives.
    0:58:44 You brought up two interesting things.
    0:58:46 One is your friend group.
    0:58:47 I have a similar group.
    0:58:50 Same eight guys I live with my freshman year at UCLA.
    0:58:55 For 30 or 40 years, we’ve been kind of constant contact, email now on WhatsApp.
    0:59:02 When your friend had something bad happen to him, I think for a long time, men have weighed in and showed empathy for each other.
    0:59:11 What none of my male friends have ever done, their friend group would say, is I’ve never heard one of my male friends go, I’m depressed.
    0:59:14 I’m just super fucking lonely and depressed.
    0:59:16 You just don’t hear that from men.
    0:59:18 I’m struggling with anger.
    0:59:21 All of a sudden, I have erectile dysfunction.
    0:59:28 I’ve never heard one of my male friends, when their mom dies or they get divorced, we weigh in with a lot of empathy.
    0:59:40 But you never hear them really open up because men are worried that if we display weakness, another man might kill us and take our shit from us, or that women aren’t going to want to have sex with us.
    0:59:47 So there’s still, I think, a huge inability for men to proactively talk about how they’re really feeling.
    0:59:50 And then you talked about a board of directors.
    0:59:56 A great board of directors for a man in his 20s, unfortunately, not unfortunately, is a girlfriend.
    0:59:57 Yeah.
    0:59:59 And I’ll just use personal experience.
    1:00:07 I had a great girlfriend when I was 24, and she basically said to me, if you don’t stop getting high every night, I’m going to stop having sex with you.
    1:00:09 That was very motivating for me.
    1:00:12 I really liked being with a partner.
    1:00:24 Without the guardrails of a romantic relationship, I think men are just, I don’t want to say lost, but women create more social connections outside of a romantic relationship.
    1:00:34 And sometimes that absence of a romantic relationship, they pour that energy into friendships and their professional life, whereas men start pouring it into video games and Reddit and porn.
    1:00:43 So the fact that only one in three men in America under the age of 30 has a girlfriend and two in three women has a boyfriend, you think, well, that’s mathematically impossible.
    1:00:47 It’s not because women are dating older because they want more economically and emotionally viable men.
    1:01:05 If I hadn’t been in relationships that were great guardrails for me in terms of my own behavior, my own ambition, men need, without the prospect or the existence of a romantic relationship, men have worse outcomes than women who don’t have.
    1:01:09 And do you agree with what I’m saying?
    1:01:11 Does the research bear that out?
    1:01:18 You know, it’s interesting because part of me, where my head goes, is like, are you asking women to do the emotional labor of raising men?
    1:01:21 And when you phrase it like that, it sounds really negative.
    1:01:27 But from anecdotal experience, from my own life, you know, I’ve been with my husband for 10 years, I think we both really shaped each other.
    1:01:32 But like even yesterday, he texted me and he’s like, I’m going to get an Uber instead of renting a car at the airport.
    1:01:34 You’ve taught me how to be such a savvy traveler.
    1:01:38 Like that’s a small example, but it’s like you really do influence each other.
    1:01:49 And I think that – I think sometimes about my single friends and how they go to bed at night and they don’t have a person next to them to give them advice and to listen to them talk about their day.
    1:01:58 And I think that when we’re in long-term relationships, there’s an element of raising each other and building memories together and making each other better and having that investment.
    1:01:59 One plus one equals three.
    1:02:11 Right, and that’s why I just – all these women that come to me and all these men that are looking for love, that want relationships, and something is happening right now where the gap just seems to be widening and these relationships aren’t happening.
    1:02:14 And this is even true in teenage relationships.
    1:02:21 So it used to be that for baby boomers and Gen X, three-quarters of men had had a relationship in their teen years.
    1:02:23 And now it’s under 50%.
    1:02:30 And so if you start building your relational skills at an early age, then you get better and better at dating over time.
    1:02:36 But if, as you said, by the time you’re 30, you haven’t been in a relationship, that’s seen as a red flag to a lot of people.
    1:02:41 And so I think we have a problem now, but I’m really projecting that we’re going to have a much greater problem in the future.
    1:02:50 I think a real enemy of relationships and mating for people in their 20s that we haven’t talked a lot about.
    1:02:57 I had Dr. Anna Lemke from Stanford on my pod talking about addiction and something we’re just starting to come to grips with.
    1:03:01 And as I read more about it, I think porn is really –
    1:03:01 Let’s talk about porn.
    1:03:04 Well, personal experience.
    1:03:06 I used to go on camp.
    1:03:10 The only reason I graduated from UCLA, I graduated with a 2.27 GPA.
    1:03:13 If I graduated with a 1.97, I wouldn’t graduate.
    1:03:20 Not the only motivator, but a real motivator for me was the prospect of meeting someone.
    1:03:28 I could go onto campus and there might be a chance I’d meet friends, be social, and possibly meet a potential romantic partner.
    1:03:29 It was very motivating.
    1:03:36 And if I’d had porn on this and on my screen, oh, it’s available, I’m not sure I would have gone on campus.
    1:03:40 I just would have spent a lot more time at home.
    1:03:50 And unfortunately, the deepest-pocketed, most talented companies in the world are trying to convince young people that they can have a reasonable facsimile of life on a screen with an algorithm.
    1:03:56 And what I say to young men I coach is that I’m not going to tell you not to consume porn, but try to modulate it.
    1:04:10 Because I think that fire of wanting to meet someone and wanting to demonstrate excellence and having perseverance and enduring rejection and getting your shit together and dressing well and smelling nice and showering, for God’s sakes,
    1:04:16 that mojo, that desire is incredibly important for society.
    1:04:23 And we’re taking young men’s mojo away with frictionless, open-access, on-demand porn.
    1:04:26 Have you seen these no-fap communities?
    1:04:27 Yeah.
    1:04:28 Have you seen this?
    1:04:29 Yes.
    1:04:37 Okay, so I was listening to this episode of Modern William with Chris Williamson, and he was interviewing Hamza, who was self-identifying as a former red-pilled person.
    1:04:41 And he was talking about how much it changed his life to try to enter the no-fap community.
    1:04:42 Which means?
    1:04:44 No masturbation.
    1:04:47 And so I do think that porn is a huge problem.
    1:04:52 My first job out of college was running the porn pod for Google.
    1:04:57 So what this meant was that we would sell ads for the porn advertisers.
    1:04:59 This team does not exist anymore.
    1:05:00 This was a long time ago.
    1:05:05 My parents were like, I sent you to Harvard, and now you’re selling ads for pornography.
    1:05:10 But when I look back, I’m like, what was I perpetuating?
    1:05:16 Because I feel like there’s just so many problems with what technology is doing in terms of replacing human connection.
    1:05:18 So let’s just project out.
    1:05:20 Chat TPT is already amazing.
    1:05:23 I’m currently in my Google feed getting ads for Replica.
    1:05:27 And the ads say, get your perfect AI boyfriend.
    1:05:28 Always there for you.
    1:05:32 So you think about the fact that real-life relationships are messy.
    1:05:37 I tell my husband on a weekly basis, please throw your contact lens in the garbage.
    1:05:40 And every week we have a disagreement about that.
    1:05:41 Well, guess what?
    1:05:44 Your online girlfriend, she doesn’t nag you.
    1:05:46 She doesn’t tell you to pick up your socks.
    1:05:52 She only tells you how great you are and always tells you, you know, that you’re doing the right thing and how was your day.
    1:05:55 Then you insert sex robots.
    1:05:57 Okay, so you have your emotional needs met.
    1:05:58 You have your sexual needs met.
    1:06:03 Maybe you’re watching porn while engaging with your sex robots.
    1:06:09 Why would you want to go through the very challenging potential rejection of real-life relationships?
    1:06:19 And I feel like if all these things come to pass, which it seems very likely that they will, we are truly in a crisis moment when it comes to birth rate and future generations.
    1:06:20 And it impacts them.
    1:06:29 It’ll impact the economy because the skills you have to develop to be successful in the mating market are life skills.
    1:06:31 You have to be able to endure rejection.
    1:06:33 You have to have a sense of humor.
    1:06:34 You have to be able to read the room.
    1:06:36 Show me a guy who’s good in a bar.
    1:06:38 I’ll show you a guy who’ll probably be good in a boardroom.
    1:06:45 And the skills you have to develop as a young man, if you want a romantic and a sexual relationship, pay dividends the rest of your life.
    1:06:50 And if you don’t develop those skills, I think it impacts your life across a bunch of dimensions.
    1:06:53 This is something I’m worried about for Gen Z in general.
    1:06:58 So I did a ton of research with post-pandemic Gen Z daters, men and women in the UK and the United States.
    1:07:02 And such a big theme that came out of it was that they don’t have rejection resilience.
    1:07:05 And I think that we hear this in many aspects of life.
    1:07:09 So someone that I’m close to, he’s the former dean of Brown.
    1:07:10 He’s a professor there.
    1:07:16 And he was talking about how it used to be that his office hours were empty and that’s when he could do his reading or play solitaire.
    1:07:19 But now students come basically saying, tell me exactly what’s going to be on the test.
    1:07:23 Tell me exactly what to write in my paper because they are not willing to fail.
    1:07:32 I have friends who are managers at Google and they give somebody feedback in a Google Doc and the person is crying because they take that as extreme rejection.
    1:07:38 And so if you don’t have the resilience built up to fail, then you are not going to take risks.
    1:07:42 And everything in life worth having is worth taking a risk for.
    1:07:44 And so I feel that I have my dream job.
    1:07:48 Nobody messaged me on LinkedIn and said, hey, Logan, do you want to study dating and relationships?
    1:07:52 No, I invented this job and now I get to have it.
    1:07:53 And same thing is true with relationships.
    1:07:56 It’s not about waiting for the perfect person to show up.
    1:08:01 It’s about becoming a great person who somebody else chooses and going after what you want.
    1:08:09 I want to talk about all of this and specifically offer some solutions to the young, to the parents, to the boys, to the teens, to the men that are listening.
    1:08:14 We had a young man actually write in on this subject and he said, I’ve suffered with crippling loneliness.
    1:08:19 And so I’ve spent over a thousand dollars hiring women online just to talk to me and to keep me company.
    1:08:24 On top of that, I’ve spent several thousand dollars more engaging in other business with them.
    1:08:28 After doing this for nearly a year now, I still feel incredibly unfulfilled.
    1:08:38 And on the subject of porn, 30% of internet traffic is now related to porn, with about 80% of that porn traffic coming from men and 20% coming from women.
    1:08:41 I actually had a conversation on this podcast before about porn.
    1:08:46 And funnily enough, the top comment was, by the way, us women get porn addicted too.
    1:08:49 Because it was a bit of a blind spot to me.
    1:08:51 But I think that’s something that’s worth acknowledging.
    1:08:58 And the stats are staggering in terms of how higher porn consumption correlates to higher probabilities of depression.
    1:09:00 What do you do about it?
    1:09:02 Like on an individual level, I get it.
    1:09:03 Try not to watch porn.
    1:09:06 But I mean, that doesn’t seem like incredibly great advice.
    1:09:09 Because if you’re lonely, you’re not getting laid.
    1:09:12 No one wants to date you for all the reasons we’ve talked about today.
    1:09:17 Restraint seems to be a pretty shitty solution.
    1:09:19 I’ll give this one just a second.
    1:09:19 Okay.
    1:09:21 So I coach young men.
    1:09:22 I take two to three on at any time.
    1:09:25 And I don’t know if this is the right way, but it’s my way.
    1:09:27 I’m like, you got to lean into your advantage.
    1:09:28 When you’re our age, you have more.
    1:09:30 You have capital.
    1:09:31 You have more money than time.
    1:09:32 They have capital.
    1:09:33 They have a lot of time.
    1:09:35 And I ask them to unlock their screen.
    1:09:39 And I say to them, I gamble with options.
    1:09:39 I gamble.
    1:09:41 At my age, I still gamble.
    1:09:45 I preach about low-cost index funds, and I buy call options.
    1:09:46 That makes no fucking sense.
    1:09:48 It’s gambling, but I know it.
    1:09:49 I watch porn.
    1:09:55 I try and modulate my use so I can put the majority of my sexual energy into my partner.
    1:09:57 But I watch porn because I want them to not feel like I’m going to judge them.
    1:09:58 And they unlock their phone.
    1:10:03 And I say, we’re going to find eight to 12 hours a week of time, of capital.
    1:10:07 And we’re going to reinvest that capital in higher ROI investments.
    1:10:10 It is so easy to find eight to 12 hours.
    1:10:13 I can sometimes find seven hours or 15 hours just in TikTok.
    1:10:14 You look at screen time.
    1:10:15 I look at screen time.
    1:10:18 And I say, all right, come through with me.
    1:10:20 We’re going to find eight to 12 hours.
    1:10:23 And then we’re going to reinvest that capital in three investments.
    1:10:27 One, we’re going to start working out and getting fit.
    1:10:29 You’re going to work out three times a week with weights.
    1:10:34 You should be able – the human male form is spectacular.
    1:10:38 You should be able to walk into any room under the age of 30 if you’re a man and know that
    1:10:41 if shit got real, you could kill and eat everybody or outrun them.
    1:10:42 I need you to be strong.
    1:10:45 You’re going to be more mentally healthy.
    1:10:46 You’re going to be kinder.
    1:10:48 Look at the people who break up fights at bars.
    1:10:49 They’re big, strong men.
    1:10:51 Look at the people who defend their country.
    1:10:54 You want to be strong as a man.
    1:10:56 It feels fucking amazing.
    1:11:00 Testosterone, your bone structure, your muscle mass, it’s amazing.
    1:11:01 Lean into that.
    1:11:03 We’re going to get strong.
    1:11:05 Two, you’ve got to start making some money.
    1:11:10 And to be honest, the kids I’m coaching are really struggling.
    1:11:15 These are kids at home at the age of 23 with their mom, not getting along with their mom,
    1:11:16 nothing going on.
    1:11:19 If you have a phone, you can make money.
    1:11:23 I don’t care if it’s Lyft, TaskRocket, because you’ve got to taste for the flesh.
    1:11:27 And the way to start making a lot of money is to start making a little bit of money.
    1:11:29 Because you start to figure out the economy.
    1:11:30 How could I make more money?
    1:11:33 Maybe at some point, could I buy a car and hire a driver to be an Uber?
    1:11:35 What is the way?
    1:11:39 Could I get a certification in plumbing?
    1:11:42 You start figuring out, and you start getting your greed glands get going.
    1:11:43 Oh, my God, it’s Asnam money.
    1:11:44 I can go out.
    1:11:45 I can go to a concert.
    1:11:47 It gets those greed glands going.
    1:11:51 And then the third thing we’re going to do is we’re going to put ourselves in the company
    1:11:54 of strangers and the agency of something bigger than ourselves twice a week.
    1:11:59 Church group, softball league, nonprofit, whatever it is.
    1:12:03 And then 3A, and this is, I’ve just started doing this.
    1:12:05 I’ve only done it two times.
    1:12:10 And it’s an exercise, and I say, and it goes to your, I think no is the way to success.
    1:12:14 Show me someone who’s successful, I’m going to show you a shit ton of no’s.
    1:12:19 I’ve been, I ran for sophomore, junior, senior class president, lost all three times, decided
    1:12:21 to run for senior class president, lost.
    1:12:22 I applied to 38 jobs.
    1:12:25 I got one offer, nine schools, rejected by seven.
    1:12:28 I mean, I just, my whole life has been about no.
    1:12:32 And that’s why I’m successful, is I was always able to endure it.
    1:12:33 So I say to them, this is what I want you to do.
    1:12:38 I need you to go up to a stranger at wherever we’re doing, church group, writer club, writer’s
    1:12:42 club, whatever it might be, online education, not online, excuse me, education, continuing
    1:12:43 education.
    1:12:45 And you’re going to ask them out for coffee.
    1:12:46 It’s a friend.
    1:12:47 Hey, what are you doing?
    1:12:48 Do you want to watch the game?
    1:12:50 Do you want to watch the Liverpool game this weekend?
    1:12:51 Let’s go to a bar.
    1:12:55 If it’s a woman you might have an attracted to, hey, try and get a rap going.
    1:12:56 Would you like to have coffee?
    1:12:58 And here’s the goal.
    1:12:59 The goal is no.
    1:13:00 And we’re going to celebrate no.
    1:13:03 Because you’re going to call me and I’m going to say, did you ask someone out for coffee or
    1:13:04 to a bar?
    1:13:05 And most likely they’ll have said no.
    1:13:07 They’ll be polite, but they’ll come with an excuse.
    1:13:09 And then I’m going to ask you if you’re okay.
    1:13:10 And you’re going to say yes.
    1:13:11 And that’s the victory.
    1:13:17 It’s interesting because if you go on TikTok or if you go on X, you’ll find a lot of videos
    1:13:23 of women filming themselves as a guy inappropriately came and made a gesture to them and then like
    1:13:24 publicly shaming them on the internet.
    1:13:25 It’s very popular to do in the gym.
    1:13:27 They set up a phone.
    1:13:27 They’re working out.
    1:13:29 A guy comes over and asks if they need help with the weights.
    1:13:33 It then goes viral online because that guy was being inappropriate.
    1:13:35 Like you shouldn’t.
    1:13:40 So like as a guy, it’s quite complicated to know how and where you can roll up without
    1:13:41 being filmed and going viral.
    1:13:42 I know.
    1:13:47 So we talked about the first dating paradox, which is the idea that women now need to
    1:13:50 more from men and are raising the bar because they can be providers on their own.
    1:13:51 But men weren’t taught how to do that.
    1:13:52 And there’s sometimes shame for it.
    1:13:58 So I think the second big dating paradox is that men are expected to lead and to approach.
    1:14:02 But I truly feel like in a post-MeToo era, it’s much more confusing.
    1:14:06 And so so many people say to me, I don’t want to meet on an app that’s not romantic.
    1:14:07 I want to meet in real life.
    1:14:12 But I’m not finding that people are meeting in real life because people are afraid to approach
    1:14:12 each other.
    1:14:16 I think one is being afraid of being called creepy.
    1:14:21 But the other one, which is what you’re talking about, is that this culture of making TikToks
    1:14:25 or going online with this date entertainment to talk about how this person approached you
    1:14:27 or how inappropriate that was.
    1:14:32 And so I feel like there’s a lot of women waiting for men to approach them, but then shaming the
    1:14:32 men who do.
    1:14:38 I think one of the solutions there is we should allow people to shoot their shot in a non-creepy
    1:14:38 way.
    1:14:39 Can I just say something to that?
    1:14:46 If the guy rolls up and he’s 6’4 and he’s, you know, gorgeous, it’s fine, it seems.
    1:14:49 The difference between creepy and romantic is the perceived attractiveness of the person
    1:14:50 making the overture.
    1:14:52 I think that that is true.
    1:14:55 If you are super hot, it’s less likely to be perceived as creepy.
    1:14:59 But you have all these people that are saying, I want to be approached, and they’re not being
    1:15:00 approached.
    1:15:03 And so there was this rise of run clubs last summer, right?
    1:15:05 Everyone said, the new dating app is a run club.
    1:15:08 I ask everywhere I go, have you met someone at a run club?
    1:15:11 No, people are not really meeting there.
    1:15:15 So since 2017, the number one way that people are meeting is online.
    1:15:17 Hinge is setting up a date every two seconds.
    1:15:19 This is where the dating is happening.
    1:15:23 If people want more things to happen offline, they actually have to approach each other.
    1:15:25 And I’m just not seeing that happen.
    1:15:30 But my understanding is the majority of women still expect the man to take the initiative.
    1:15:30 Absolutely.
    1:15:34 And this is one of the most frightening stats I’ve seen.
    1:15:42 According to Pew, more than 50% of men between the ages of 18 and 24 have never asked a woman
    1:15:42 out in person.
    1:15:51 And I just find that so upsetting and rattling, because that means they’re either not asking
    1:15:55 people out or they’re asking them out online, where, quite frankly, they can’t demonstrate
    1:15:56 any sense of excellence.
    1:15:59 And I think the beautiful thing about human sexuality is sometimes you don’t even know
    1:16:00 why you’re attracted to someone.
    1:16:01 You like the way they smell.
    1:16:02 You find out they’re funny.
    1:16:04 And that happens in person.
    1:16:09 But we need one more third spaces, more places people can meet.
    1:16:15 And also, I actually think it would be helpful to have, in the senior of high school, a class
    1:16:20 called adulting, where, amongst other things, you teach them about the interest rate on a credit
    1:16:20 card.
    1:16:21 You know, a little thing.
    1:16:24 My kid can do integers, and he doesn’t understand the interest rate on his credit card.
    1:16:30 And also, quite frankly, I think young men need guidance around how to express romantic
    1:16:33 interest while making the other person feel safe.
    1:16:39 And also, that if you express romantic interest and ask someone out for coffee, and they say
    1:16:41 no, you’re both going to be fine.
    1:16:48 You haven’t committed a crime against humanity, as long as you’re respectful and you don’t make
    1:16:49 the person feel uncomfortable.
    1:16:52 But men aren’t even asking women out.
    1:16:54 Everything you’re saying is what I’m seeing.
    1:16:59 So I was talking to this incredible 16-year-old girl who built this AI chatbot called Ask Elle.
    1:17:04 And she’s taken all the relationship science research that she’s seen, and she’s trained
    1:17:08 this chatbot, and she’s trying to help teens get safe and empowered dating advice.
    1:17:11 And I asked her, what is the number one question that you’re getting?
    1:17:12 And it’s how to ask someone out.
    1:17:15 And so I think people are really struggling.
    1:17:18 It’s not that teens in all of human history had the secret.
    1:17:22 It’s that they were willing to do it and fail, and now we’re just not seeing that.
    1:17:25 And so I think that we have glossed over the pandemic.
    1:17:28 It was this really traumatic time, really scary stuff happened, and we don’t want to
    1:17:29 talk about it.
    1:17:34 But people that came of age during the pandemic, their social skills are worse.
    1:17:37 They missed out on critical moments of becoming a human.
    1:17:39 And we are seeing that in the workplace.
    1:17:43 All of these things about Gen Z, Gen Alpha, that came from something.
    1:17:44 It came from parenting.
    1:17:46 It came from digital addiction.
    1:17:49 It came from the pandemic and online learning.
    1:17:53 And I think that if you do not have the social skills to approach someone and ask them out,
    1:17:55 there just will be literally fewer couples.
    1:17:59 I want to throw a Molotov cocktail into this and something that’s controversial.
    1:18:00 I’ve got to push back on.
    1:18:04 I think one of the enemies of mating is that there’s too little drinking.
    1:18:10 If you look at millennials, they spent $30 billion on alcohol.
    1:18:12 Gen Z, it’s crashed at $2 billion.
    1:18:15 Peter Atia and Andrew Huberman have declared war on drinking.
    1:18:19 I think young people need to drink more and go out and make a series of bad decisions that might pay off.
    1:18:21 I don’t see drunkenness.
    1:18:22 I see togetherness.
    1:18:24 And I don’t know how it was for you and your relationship.
    1:18:29 When I think of the majority of great friendships I have and the romantic opportunities I’ve had,
    1:18:32 not always, but often alcohol played a role.
    1:18:38 And I worry that with a lack of going out, being out of the house, and also a lack of drinking,
    1:18:42 that we’ve taken away a social lubricant that breaks down some of the walls
    1:18:46 and some of the initial awkwardness and entry into a potential romantic relationship.
    1:18:52 I think some of the increase in being sober, sober curious, comes from interest in being healthy.
    1:18:55 So we hear from Gen Z, I don’t want to have anxiety the next day.
    1:18:57 They are much less likely.
    1:18:57 And it’s expensive.
    1:18:58 Yeah.
    1:19:02 They are much less likely to millennials to feel like there’s a two-drink minimum for dates.
    1:19:06 But in general, we’re seeing less risk-taking behavior from Gen Z.
    1:19:10 They are getting their licenses far later, if at all.
    1:19:13 They are losing their virginity much later, if at all.
    1:19:20 And so I feel like there’s this rise of, or there’s this decrease in risk-taking behavior,
    1:19:21 which in some ways is great.
    1:19:25 You know, fewer kids dying in car crashes and people being responsible.
    1:19:25 Less team pregnancy.
    1:19:31 But I just feel like people are having, people are missing out on the experience to make mistakes
    1:19:32 as a young person.
    1:19:38 And I think when I think back to my college experience, if there had been cameras that have
    1:19:43 high-quality video on them at all times, I would have lived a very different college experience.
    1:19:48 I am so grateful that Instagram was not there when I was in college.
    1:19:54 And so if you live in a surveillance culture where at any moment somebody is snapping the
    1:19:58 room and they could see what you’re doing, you’re going to take fewer risks.
    1:20:02 And I just feel like there’s this entire culture of people being very safe.
    1:20:07 And part of dating, part of mating, is making mistakes, taking risks, and failing.
    1:20:08 So what do we do about it, Logan?
    1:20:15 Speaking to, Scott gave a really good sort of advice for the young man or the young person
    1:20:18 who’s trying to increase their mating value, their dating value.
    1:20:22 If I’m a, what advice would you give to a young man about how to be attractive?
    1:20:24 Because there’s going to be a lot of young men listening right now.
    1:20:26 I imagine from the stats.
    1:20:28 First of all, I love what Scott said in terms of his advice.
    1:20:33 And I feel like it’s one of those things where the secret to happiness or the secret to success
    1:20:35 is simple but hard.
    1:20:38 So it’s not like there’s infinite things you need to do.
    1:20:42 It’s actually quite a simple plan, but it’s quite hard to execute on it.
    1:20:43 A few things that I would add.
    1:20:45 So one is I have this friend, Sam Parr.
    1:20:47 He started The Hustle.
    1:20:48 He started the podcast, My First Million.
    1:20:54 One thing that he did to make himself more attractive as a mate was he would develop these passions
    1:20:58 and really talk about them on dates because he found that women were really drawn to the
    1:21:01 fact that he was pursuing other activities.
    1:21:05 So he got really into denim, and he would talk about these denim meets that he would go to.
    1:21:07 And he found that women were really drawn to that.
    1:21:10 He’s very into the growth mindset and working on himself.
    1:21:15 He felt like that was something that women were so drawn to, how he was growing.
    1:21:20 Because if you think about the projections, well, when he met my friend Sarah, he wasn’t making
    1:21:21 any money.
    1:21:26 She was making a lot more than him, but she could see that he had a great path ahead of
    1:21:29 him because he was constantly working and improving himself.
    1:21:34 The other thing I would tell men is through my research, I’ve found that men think, I need
    1:21:34 to be perfect.
    1:21:36 I need to be six feet tall.
    1:21:40 Look, women are not expecting you to fly them to the moon.
    1:21:41 They want effort.
    1:21:44 Remember the name of their best friend.
    1:21:48 Text them when they had a hard meeting and say, how did it go?
    1:21:49 Plan a thoughtful date.
    1:21:54 And so I think that you have men over here saying, if I’m not six feet tall, I don’t have
    1:21:56 a chance, so why participate anyway?
    1:22:02 And then you have women saying, in some ways, I just want you to be an effortful, nice person,
    1:22:03 and I’m not even getting that.
    1:22:09 And so I think that for men, they can actually get much farther than they think and be better
    1:22:13 than 90% of men by doing some of these bare minimum things that other men aren’t doing.
    1:22:18 So I have this question that I ask in my book, which is when you’re deciding if you should
    1:22:23 break up with someone, if your partner were a piece of clothing in your closet, what would
    1:22:24 they be?
    1:22:26 In my, is it my clothes or her clothes?
    1:22:26 Yeah, yeah, yeah.
    1:22:27 Your clothes.
    1:22:28 Oh, okay.
    1:22:30 And it really has to be gut reaction.
    1:22:31 So Scott, if you thought of one, I want to hear it.
    1:22:39 I thought of like a black silk shirt, and that’s probably because that’s where we spend quality
    1:22:39 time together.
    1:22:45 It’s when I’m wearing a black silk shirt, special occasions, date night, restaurant, make an effort.
    1:22:47 Do you feel good in it?
    1:22:48 Yeah, of course.
    1:22:49 I feel my best in it.
    1:22:50 Yeah.
    1:22:51 And do you have one for your wife?
    1:22:56 Brunello Cuccinelli cashmere v-neck sweater makes me look fantastic, makes me better, and
    1:22:56 it’s beautiful.
    1:22:57 Yes.
    1:23:02 And mine for my husband would be this awesome orange robe that I have that represents being
    1:23:02 at home.
    1:23:06 I love the orange color that’s really bright, and it represents our family time.
    1:23:09 So I’ve asked this question to-
    1:23:09 I feel shamed.
    1:23:11 I feel like mine was so super special.
    1:23:11 No, no, no.
    1:23:12 Yours was great.
    1:23:14 Cashmere v-neck sweater.
    1:23:14 No, no, no.
    1:23:15 I think your answer-
    1:23:16 Family orange.
    1:23:18 I feel so shamed.
    1:23:18 No, no, no.
    1:23:23 I think your answer is wonderful, and I actually, in general, find that outerwear answers are very
    1:23:25 strong because it means that you feel warm around them.
    1:23:26 It’s you at your best.
    1:23:28 I just feel fucking fabulous.
    1:23:29 I don’t know if I feel warm.
    1:23:30 Yeah, that’s all that matters.
    1:23:31 Your answer was great.
    1:23:34 The answers that worry me are something like, a wool sweater that feels good, but then it’s
    1:23:35 itchy, so I take it off.
    1:23:37 The ratty shirt that I wear to the gym.
    1:23:38 These are real answers I’ve gotten.
    1:23:41 Point is, for years I’ve been asking people this question.
    1:23:46 Well, now I want to ask people the question of, if you were a piece of clothing in your closet,
    1:23:47 what would you be?
    1:23:52 And I feel like we spend so much time saying, I’m looking for this in a partner.
    1:23:53 This is the checklist.
    1:23:54 Well, look in the mirror.
    1:23:56 Do you have those traits?
    1:24:02 And so for somebody who says, I’m a ratty sweatshirt, and it’s not the thing that I
    1:24:04 would choose to wear, well, then work on yourself.
    1:24:09 And so I feel like there’s a lot of feelings of, I’m going to relation shop.
    1:24:12 I’m going to look for a partner the way I look for Bluetooth headphones.
    1:24:17 Well, a lot of that is about breaking people down into these parts.
    1:24:21 And I feel like we should spend less time thinking about the checklist for a partner and more time
    1:24:22 thinking about, who am I?
    1:24:24 And am I somebody who would be chosen?
    1:24:27 We’ve talked a lot about how young men are struggling.
    1:24:32 Which demographic of women do you find struggle the most as it relates to mating and dating?
    1:24:37 So I work with a lot of very successful women, and that’s also because I’m expensive to work
    1:24:39 with, and that’s who my clients are.
    1:24:44 But I have a newsletter where I hear from 85,000 people.
    1:24:50 And so what I’m hearing is that a lot of women are saying, men are intimidated by the amount
    1:24:51 of money that I make.
    1:24:56 They say that they’re not going to be, but the more successful I become, the more threatened
    1:24:56 they are.
    1:24:58 I’m just talking to tons of women, personal friends.
    1:25:05 I feel like at my house, on one side of me and then two sides over, are women who are having
    1:25:10 babies, they call it like single mother by choice, where they literally were just like, I can’t
    1:25:13 find a man, and I want to become a mom, so I’m going to do it by myself.
    1:25:17 And so I feel like there are just all these great women who are saying, Logan, I’m following
    1:25:18 your advice.
    1:25:19 I’m putting myself out there.
    1:25:22 I do all these things, but they’re just not finding partners.
    1:25:26 Do you find that the more successful a woman becomes, the more difficult it becomes for
    1:25:30 her to find a man that will not feel emasculated by her success?
    1:25:36 I don’t think that there’s an exact correlation, because it really depends who the guy is.
    1:25:39 There are guys out there who are like, let’s be a power couple.
    1:25:44 But I feel like there are women who just feel like there is not enough good guys for them.
    1:25:47 And I’m curious what you think about this, but I live in the Bay Area.
    1:25:49 I’m seeing so much polyamory.
    1:25:51 And I think polyamory is interesting.
    1:25:52 I’m pro-polyamory.
    1:25:56 I like the fact that people are thinking about relationship structures in a new way.
    1:25:58 50% of marriages end in divorce.
    1:26:01 Obviously, our one-size-fits-all approach to marriage isn’t working.
    1:26:06 But I’m also wondering, well, let me tell you this story.
    1:26:11 I went to this dating event, and the dating event had five single women who were great,
    1:26:13 and their friends were hyping them up.
    1:26:17 And then there was two guys, and they were both polyamorous.
    1:26:22 And so I wonder, if you’re a guy who feels like there’s not that many good guys, why should
    1:26:23 I have to choose?
    1:26:25 I feel like that’s a trend that I’m worried about.
    1:26:26 Portia polygamy.
    1:26:30 It’s never been better to be a very attractive male.
    1:26:36 But you have so much opportunity, it does not incent good behavior or long-term relationships.
    1:26:38 And I work with these guys.
    1:26:40 And you might think that they’re the happiest people in the world.
    1:26:41 They are having sex.
    1:26:42 They are getting a lot of attention.
    1:26:45 But they’re suffering from decision paralysis.
    1:26:50 And these are some of the guys that hit 40, 42, and they haven’t gotten married.
    1:26:51 They don’t have kids.
    1:26:57 And they sort of are like, why would I ever settle down if I don’t have to, or I’m going
    1:26:58 to wait as long as possible?
    1:27:02 But they don’t understand the opportunity cost, which is building a life with someone, having
    1:27:03 kids.
    1:27:09 Every year that you wait to have kids is a year that your kids will be alive without you.
    1:27:13 And so I really feel like these people in the top percentage, yes, they’re having a
    1:27:14 much easier time.
    1:27:18 But they also have problems because they’re having decision paralysis and they’re not settling
    1:27:19 down.
    1:27:27 But I would just say, I think the reality, though, on the ground is that if you’re a high status
    1:27:29 male, you think age is on your side.
    1:27:30 And it is.
    1:27:34 And because the reality is the math is just unfair to women.
    1:27:35 It is.
    1:27:38 Because if you’re a 30-year-old male making really good money.
    1:27:48 And, you know, relative, like just not unattractive, at 40, you’re going to be even sexier.
    1:27:49 Your sexual currency goes up.
    1:27:52 I do think that there’s a point where it starts to go down.
    1:27:54 And I’ve seen that with my coaching clients.
    1:27:57 And part of that is just how the dating apps work.
    1:28:04 That if you are an attractive woman and you set your age maximum at 40, I do see that those
    1:28:06 men see diminishing returns after that age.
    1:28:08 Well, especially if they haven’t ever been in a long-term relationship.
    1:28:08 Right.
    1:28:10 Then that is seen as a clear red flag.
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    1:29:18 What role does feminism and the rise of feminism play in all of this?
    1:29:22 Because I’ve had people on my podcast, I think actually our last episode we published was
    1:29:25 a lady who’s a child psychologist, she’s been that way for three decades.
    1:29:30 And she came on and said that the feminist movement has let men and women down in some
    1:29:31 ways.
    1:29:33 There’s been great upsides, but there’s also been a cost.
    1:29:37 And one of the things she was really big on, which I thought would be extremely controversial,
    1:29:41 it turns out it wasn’t in the comment section, is that she believes women should be there for
    1:29:44 the first two years of a child’s life.
    1:29:46 And I was like, I questioned her on that.
    1:29:49 I was like, and then I looked at the stats and I looked at the research and she basically
    1:29:52 makes the case that because the mother is producing certain hormones.
    1:29:54 So I searched and it was true.
    1:29:55 We fact checked that episode.
    1:30:01 And then beyond there, the man, the father, brings out another set of hormones in the young
    1:30:03 child, which are about play and adventure and all these kinds of things.
    1:30:07 So she makes the case that we’ve kind of lied to women and we’ve told them that they can
    1:30:08 have it all.
    1:30:10 They can have an incredible career.
    1:30:12 They can also be incredible mothers.
    1:30:16 And she says that in her office, she often sees mothers coming in saying that they’re
    1:30:17 39 years old.
    1:30:17 They’re struggling.
    1:30:19 They’re trying to do IVF.
    1:30:20 They feel like they were lied to.
    1:30:22 Throwing all of that out there.
    1:30:27 I’m going to quote Scott to Scott, which is you can have it all, just not at the same time.
    1:30:28 Yeah, I don’t.
    1:30:33 You know, it’s we can talk about what is the best hormone balance and brings out the best
    1:30:34 in kids.
    1:30:35 And then there’s the real world.
    1:30:40 And my partner was working at Goldman Sachs with two babies and getting up at five in the
    1:30:42 morning and it was hell for her.
    1:30:48 And at the same time, and I, you know, at the same time, I was struggling with trying
    1:30:53 to get economic traction because my whole identity as a man, I’m not proud of this, has been defined
    1:30:54 by money.
    1:30:55 So is mine.
    1:30:57 I don’t think men say this enough.
    1:31:01 Like, yeah, I, I thought this was really weird because we’re in Austin right now.
    1:31:06 And my team put me up in a hotel and it’s just like a normal hotel.
    1:31:08 I’m like, so I don’t give a fuck.
    1:31:09 My girlfriend comes to town tonight.
    1:31:13 Immediately my brain goes, oh my God, we need to move into a better hotel, Airbnb, because
    1:31:15 my girlfriend, I’ve been with her for seven years.
    1:31:16 She doesn’t give a fuck.
    1:31:16 Yeah.
    1:31:18 She doesn’t care about material things.
    1:31:19 She doesn’t have a Louis Vuitton anything.
    1:31:20 She’s a breathwork.
    1:31:21 She’s a yogi.
    1:31:22 Right.
    1:31:25 But there’s still this part of me, even at this stage where I’m like convinced she’s
    1:31:31 not going anywhere, where I constantly think about, I need to be successful.
    1:31:32 I need to have money.
    1:31:33 I need to demonstrate strength.
    1:31:37 Or she won’t like me.
    1:31:39 It’s so, it’s so weird because it’s not true.
    1:31:41 Like objectively, I know it’s not true, but it’s in me.
    1:31:42 I don’t know.
    1:31:43 I think it’s mostly true.
    1:31:50 I think in a capitalist society, the health care of your children, the opportunities your
    1:31:57 children have, your ability to provide, your ability to take care of your parents, unfortunately
    1:32:04 in our society, is so tightly correlated to money that I think at the end of the day, masculinity
    1:32:08 kind of comes down to provider, protector, and procreator.
    1:32:13 And I think every young man should take, at least start with the notion they’re going to
    1:32:15 be the economic provider.
    1:32:19 And by the way, that might mean getting out of the way and being more supportive of your
    1:32:21 partner who happens to be better at the whole money thing.
    1:32:22 That’s part of masculinity too.
    1:32:29 But a good place to start is to assume in a capitalist society that you’re just, you
    1:32:32 have a responsibility to be economically viable.
    1:32:39 And every piece of incentive in our society, I remember in the 70s when I was in grade school,
    1:32:41 our principal was a cool guy.
    1:32:45 He wore cool jackets and he had great hair and he smelled aqua velvet and he drove a 240Z.
    1:32:50 You could be a high character, handsome, interesting, cool guy into karate or whatever.
    1:32:52 Now I just think it’s all about the Benjamins.
    1:33:00 I just, it’s just so much, our society, democracy, your rights, your sexual attractiveness as
    1:33:04 a man, I don’t care what, yeah, write me an article about how men just need to be emotionally
    1:33:05 available.
    1:33:06 Bullshit.
    1:33:13 It’s, it’s so disappointingly about money in my view, all the incentives telling young men.
    1:33:16 And so they go to these get rich quick schemes.
    1:33:19 If they can’t make money, they feel, they feel like losers.
    1:33:24 But what you’re feeling, quite frankly, is common sense from every signal that if for
    1:33:29 some reason it doesn’t work out with your mate, your selection set of mates, how interesting
    1:33:34 you are to other men, your opportunities, your rights, your democracy is going to be based
    1:33:37 on your ability to be economically powerful.
    1:33:40 It’s not the way the world should be, but it is the way the world is.
    1:33:43 And what I say to young men is, there’s just no getting around it.
    1:33:46 You have to be economically viable.
    1:33:50 Would you say the same thing to women or would you say, there’s no getting around it, you
    1:33:50 have to be hot?
    1:34:00 No, I think women, I think women, unfortunately, so this is base analysis, women, men get turned
    1:34:01 on with their eyes.
    1:34:05 It’s more important for a woman to be aesthetically attractive than a man.
    1:34:09 We, men, women get turned on with their ears, is the way I would describe it.
    1:34:14 I think women, economic liberation and independence is paramount.
    1:34:19 You know, the thing that was the hardest thing in my life growing up, you know, whatever trauma
    1:34:24 I had, was not having, wasn’t not having a dad in my life, it was that me and my mom didn’t
    1:34:25 have any fucking money.
    1:34:27 And it was humiliating for us.
    1:34:29 It was very hard on her.
    1:34:32 It was emotionally very trying on her because she felt like she was failing as a mother.
    1:34:41 So I think women, absolutely, women making a lot of money is a collective victory of our
    1:34:41 society.
    1:34:45 It is hugely important and wonderful.
    1:34:46 We should do nothing to get in the way of that.
    1:34:53 That doesn’t in any way, though, obviate the fact that a man’s opportunity, sexual currency
    1:34:59 and place in our society is almost going to have an R of one, regardless of how many subscriptions
    1:35:03 to the Atlantic or the New York Times you have, you have his economic viability.
    1:35:06 And I just don’t, I think it’s gotten worse.
    1:35:11 I don’t think it’s got, you used to be able to, if you were a high character, kind of cool,
    1:35:15 interesting, nice guy who was a principal at a junior high school, you had sexual currency.
    1:35:18 Now I think you can be a fucking dipshit.
    1:35:22 But if you’ve sold $10 million in Doja coin, you can get laid.
    1:35:30 And it’s just getting worse because our capitalist economy is providing so many advantages solely
    1:35:31 based on money.
    1:35:32 And it sends the wrong signal.
    1:35:37 But I just tell dudes, you have to be economically viable.
    1:35:41 And some of that is just having discipline around saving money and showing that you have your
    1:35:42 active eye.
    1:35:44 Maybe you don’t make a lot of money, but I’m responsible.
    1:35:46 I’ll be a good mate.
    1:35:47 I’ll be a good partner.
    1:35:50 Maybe you’re making more money than me, but I’ll bring discipline.
    1:35:52 I know how to fix shit.
    1:35:55 I can be a good mate.
    1:36:00 But one of the things I’m really worried about in America is just everything has become about
    1:36:01 the Benjamins.
    1:36:06 Character is being squeezed out by money.
    1:36:08 God, that sounded awful.
    1:36:12 Look, I want to ask you, have you ever felt what Scott describes?
    1:36:16 Have you ever felt that your sort of sense of self-worth equates to how much money you
    1:36:17 have?
    1:36:18 Because I felt that.
    1:36:25 I don’t think I as much have money equals identity and self-worth, but I do think for
    1:36:28 many people, there’s a sense that money equals security.
    1:36:31 And so we’re all chasing that dollar, which is security.
    1:36:33 But I think for men, it’s much stronger.
    1:36:35 I don’t relate to what you’re talking about.
    1:36:36 Yeah.
    1:36:41 So this is, I’ve never actually asked a woman this before, but it’s the number one
    1:36:47 topic of conversation in my group chat with my boys is how much are we working Saturday
    1:36:49 and Sunday to make more money and make ourselves more successful.
    1:36:53 And then one of my friends who’s not in my group chat, but one of my extended friends went
    1:36:59 through financial hardship and he’s in the lead up to starting a family, et cetera.
    1:37:04 And he went through a moment where he was going to be declared bankrupt and he was inconsolably
    1:37:06 depressed.
    1:37:07 His partner was fine.
    1:37:08 She was kind of like, you know, we’ll get through this.
    1:37:13 But he, it was like his, he actually said to me, he goes, I’ve never, quote, I’ve never
    1:37:13 felt more worthless.
    1:37:18 And that’s something that I’ve heard echoed by many men who go, you know, go through sort
    1:37:21 of economic financial roller coasters.
    1:37:26 That was actually one of the stats in that report, the Lost Boys reporter, Richard Reeves
    1:37:26 talks about this.
    1:37:28 I think that’s actually where it comes from.
    1:37:34 So Richard Reeves says that the number one cause of death for young men under 15 is suicide
    1:37:39 and that men in general, the things that they describe in their notes when they commit suicide
    1:37:44 are these words, worthless and useless.
    1:37:49 And so if men feel like their identity and their value and their worth comes from money,
    1:37:54 when they don’t have money or they can’t be a provider and they’re sort of on the edge
    1:37:58 of society, then they’re literally opting out sometimes with their lives.
    1:37:59 Okay.
    1:38:04 I want to take the metaphorical iPad and ask you guys some questions because I feel like I’ve
    1:38:09 kind of said what I want to say about this topic, but I’m sure there are just millions
    1:38:12 of people that look up to both of you as symbols of masculinity.
    1:38:13 Scott, this is true, right?
    1:38:16 Moms talk to you all the time and say, how can I help my son?
    1:38:21 And so like there’s things that I want to know because this topic is the thing I’m most
    1:38:21 passionate about.
    1:38:26 I want to spend the next five years really helping with this supply problem and the mating
    1:38:30 gap, but I don’t know that men will listen to me, but they will listen to you.
    1:38:31 So I want to learn from you.
    1:38:38 So if you could teach a dating bootcamp to all guys and even talk about what you would
    1:38:41 have them unlearn, what are some of those messages?
    1:38:44 I would, a dating bootcamp.
    1:38:45 Yeah.
    1:38:46 Or being a human bootcamp.
    1:38:47 Let’s just extend it.
    1:38:49 We would have module one, comedy.
    1:38:50 Ooh.
    1:38:54 Because the only thing that got me laid when I was broke was I was like slightly funny
    1:38:54 sometimes.
    1:38:57 I could be broken and funny and I’d have like some sense.
    1:39:00 This could be just, yeah, keep going.
    1:39:02 Something around confidence, which is just standing.
    1:39:06 I noticed that posture correlates to dating success.
    1:39:10 So I’d have men learn to stand up straight and to control their posture and take up more
    1:39:11 space.
    1:39:13 And I mean that in the nicest possible way, which is don’t be shriveled.
    1:39:18 So like standing up straight, which is obviously one of the things that going to the gym does.
    1:39:19 It kind of pulls you out a little bit as well.
    1:39:24 Typical, but going out of fashion, male manners.
    1:39:26 Open up the door.
    1:39:30 I still open up the door for my girlfriend every single day, even though apparently they
    1:39:34 went through a phase where that was seen as like not okay to do, but I’ve always taken
    1:39:34 great pride in it.
    1:39:37 And funnily enough, opening up the door for my partner makes me feel good.
    1:39:39 I’m like doing it for selfish reasons.
    1:39:40 It makes me feel like a man.
    1:39:41 It makes me feel strong.
    1:39:45 Also, like when a bus comes, I love the fact that I put my hand across my girlfriend.
    1:39:47 That for me makes me feel like a man.
    1:39:50 I love that when we cross a road, I’m the one that’s looking out.
    1:39:53 I love that I stand on the roadside of the pavement, et cetera.
    1:39:57 So I teach men these kind of behaviors and definitely going to the gym.
    1:40:02 And then as Scott said, like entrepreneurship or making some money, that would be central to
    1:40:02 my boot camp.
    1:40:03 I’ll give you one more.
    1:40:07 It would be conflict resolution.
    1:40:09 And this goes to like the emotional empathy point.
    1:40:13 One thing that I struggle with, or at least I struggled with until my girlfriend coached
    1:40:14 me.
    1:40:17 And I did this podcast so many times that I learned some lessons.
    1:40:21 It’s just how to deal with conflict when the aspiring partner is a woman.
    1:40:26 Because men in conflict, we have a certain way typically, but learning the skill of hearing
    1:40:30 and understanding your partner, which is very difficult.
    1:40:32 And like, listen, this might just be me.
    1:40:39 I find it incredibly difficult to sit and to listen to my partner for 90 minutes when
    1:40:42 she tells me indirectly all the things I did wrong.
    1:40:44 I’ve had to learn the skill of doing that.
    1:40:49 And I sat here with someone who’s a psychologist and said, they said to me, if you’re a man,
    1:40:54 you have to learn the skill of sitting down for 90 minutes a week and letting your partner
    1:40:56 tell you everything that they’re feeling and going through.
    1:40:58 With my boys, we don’t do that.
    1:40:59 But we go on holiday.
    1:41:00 It is total silence.
    1:41:03 We’re eating fucking Pringles and watching the game.
    1:41:07 But when I’m with my partner, and I’m sure when she’s with her friends, it’s talking.
    1:41:11 So I’ve developed the skill now of just like sitting and listening.
    1:41:14 And then sometimes I take notes.
    1:41:17 And then sometimes I repeat back to what she just said to me.
    1:41:18 And this is totally alien to me.
    1:41:20 And it hurts when I do it.
    1:41:21 It like hurts.
    1:41:23 And I find it so uncomfortable.
    1:41:26 Like I find it really, really uncomfortable to do that.
    1:41:30 Even though this is something you spend hours a week doing for your job.
    1:41:30 Yeah, 100%.
    1:41:31 It’s so unnatural to me.
    1:41:33 But you’ve worked on it.
    1:41:34 I’ve worked on it, yeah.
    1:41:35 I did it like three days ago.
    1:41:37 My girlfriend said, I was traveling around the world.
    1:41:39 We were in, I don’t even know what country we were in.
    1:41:41 She goes, I’ve got some things I want to talk about.
    1:41:43 Can we put some time in the calendar?
    1:41:44 Do you have 60 minutes?
    1:41:46 I’ve got off stage in Sweden.
    1:41:48 I put in 60 minutes into my calendar.
    1:41:52 She video calls me and she talks to me for about 45 minutes.
    1:41:53 I don’t have anything to say.
    1:41:53 I’m so bad.
    1:41:55 And I just sit there and listen.
    1:41:57 And in between the lines, it’s like things I could do better.
    1:42:00 She’s not blaming me or anything, but it’s hard for me.
    1:42:02 My boys would never do that.
    1:42:05 Our friendship isn’t contingent on those things.
    1:42:06 So that’s what I would say.
    1:42:07 I love that.
    1:42:10 Like, I don’t know if you relate to that, but.
    1:42:11 I think about the slob of my boys.
    1:42:16 Yeah, and I think kind of the three legs of the stool are provider.
    1:42:18 I’m probably over-focused on the economics.
    1:42:21 That doesn’t necessarily mean making a lot of money, but at least being disciplined and responsible
    1:42:22 about it.
    1:42:26 Developing skills, certification, having a plan, right?
    1:42:29 Don’t be the guy ordering a bottle of Grey Goose at two in the morning.
    1:42:30 Like, I’m going home because I got to get up.
    1:42:32 You know, I have a plan.
    1:42:37 And, you know, I have a vision for how I’m going to be a good provider.
    1:42:41 Protector, good manners.
    1:42:44 Your default system is protection.
    1:42:48 You constantly speak well of people behind their backs.
    1:42:51 You hear someone being critical of someone else.
    1:42:54 Your inclination is to defend them.
    1:42:57 You don’t demonize special interest groups.
    1:43:03 Your default setting, if somebody needs help anywhere or is being threatened.
    1:43:08 It just, it’s so heartbreaking to me that women feel unsafe when they see men.
    1:43:13 When they see a group of men coming down the street, surveys show women are inclined to cross
    1:43:14 the street.
    1:43:20 And it just feels like from an early age, men need to be taught anyone smaller, anyone more
    1:43:25 vulnerable than you, anyone in a special interest group, your default is protection.
    1:43:26 That’s what men do.
    1:43:30 Think about masculinity, a soldier, a cop, a fireman.
    1:43:31 What do they do?
    1:43:33 At the end of the day, they protect.
    1:43:36 That is your default operating system is a move to protection.
    1:43:38 And then procreator.
    1:43:40 I think you should want to have sex.
    1:43:42 I think you should be willing to take risks.
    1:43:49 I tell my boys, I did this for a while, they can’t get back in the house unless they talk
    1:43:49 to a stranger.
    1:43:52 And my oldest, no problem.
    1:43:53 Hey, what’s going on?
    1:43:55 My youngest, not as easy.
    1:43:59 Just go up and pet their dog.
    1:44:05 I think there are so many men out there that have no willingness or ability to open, to
    1:44:10 you know, to just say, hi, where are you from?
    1:44:17 To just open and to want a romantic relationship is a wonderful thing.
    1:44:18 There’s nothing wrong with that.
    1:44:20 Modulate your porn.
    1:44:25 Decide, ask yourself, would you want to have sex with you?
    1:44:29 Get strong, get fit, get your act together.
    1:44:31 Smell nice.
    1:44:32 Groom.
    1:44:35 If you can’t dress well, find someone who can dress you.
    1:44:42 And initiate contact and want to have a relationship with someone.
    1:44:43 That’s a wonderful thing.
    1:44:51 That mojo is the most purposeful, wonderful thing in my life is that I’m raising two patriotic,
    1:44:52 decent men.
    1:44:57 And it started with me really wanting to have sex with this woman I saw at the pool at the
    1:44:58 Raleigh Hotel.
    1:44:59 Right?
    1:45:00 And I know that sounds crass.
    1:45:03 It’s like, I looked at her and thought, I am really attracted to this woman.
    1:45:05 So I’m going to take a risk.
    1:45:09 In the middle of the day, without the benefit of alcohol, I’m going to walk up and introduce
    1:45:12 myself to her and another guy and a woman she was with.
    1:45:13 Hey, where are you guys from?
    1:45:18 And then 18 months later, our first son was born, middle name Raleigh, after the hotel.
    1:45:19 Take risks.
    1:45:24 Be, want to have mating opportunities.
    1:45:26 You’re a provider.
    1:45:28 Your default system is a protector.
    1:45:32 And there’s nothing wrong with wanting to be a procreator.
    1:45:34 I love everything you said.
    1:45:38 And then one thing that was going through my head as you said it was, it feels really sad
    1:45:42 that in this moment in time, we have to tell people to become procreators.
    1:45:47 Don’t you feel like there’s something sick in our society if that has to be taught?
    1:45:52 Unfortunately, all of our software is towards procreation.
    1:45:54 Like, that is how we are wired.
    1:45:59 Yet people are so sick from the food that they eat, from all the medications that people are
    1:46:04 on, from all the pornography, from all the technology that you literally have to teach your sons the
    1:46:05 importance of procreation.
    1:46:07 And that’s why I’m here.
    1:46:09 And that’s why I’m really freaked out by all of this stuff.
    1:46:16 Because we are at a point in society where in South Korea, of 100 people of childbearing age,
    1:46:23 they are going to produce 12 grandchildren based on a 0.7 birth rate.
    1:46:30 And the fact that you talk about the P of procreation, like, I’m so worried about our society.
    1:46:35 It’s 60% of 30-year-olds 40 years ago used to have a kid.
    1:46:36 Now it’s 27%.
    1:46:41 So when I was on the plane on the way here, I told this woman who was sitting next to me
    1:46:42 what I was going to be talking about.
    1:46:45 And her gut reaction was, oh, why do we have to worry about that?
    1:46:46 Women are doing better than men?
    1:46:47 Like, great.
    1:46:49 Let us do that for the first time in history.
    1:46:51 Like, her gut reaction was, why is this a problem?
    1:46:56 Then I started telling her these stats around lowest marriage rate.
    1:47:00 We’re approaching the lowest marriage rate in U.S. history.
    1:47:03 The birth rate has gone down 20% in 20 years.
    1:47:05 And she didn’t know these numbers.
    1:47:09 And I feel like people are afraid to talk about this topic because they think it’s a zero-sum
    1:47:13 game where when men lose, women win and vice versa.
    1:47:15 But right now we’re all losing.
    1:47:20 There’s a huge economic impact, too, because it used to be 12 people working age to support
    1:47:20 every senior.
    1:47:21 Now it’s three to one.
    1:47:25 If we don’t have kids, we’re going to go into economic decline.
    1:47:25 Yeah.
    1:47:29 South Korea is replacing its nursery schools with its nursing homes.
    1:47:31 Like, they are the anti-example for us.
    1:47:33 And I think people need to be paying attention.
    1:47:36 By 2050, about 40% of the population will be senior citizens.
    1:47:39 And the labor force could have halved within the next 40 years.
    1:47:44 The Bank of Korea warns that if current trends persist, the Korean economy could begin contracting
    1:47:46 in 10 years’ time.
    1:47:53 And this presents a national service risk as the country relies on its conscripted military.
    1:47:57 And this will fall by hundreds and hundreds of thousands of people by 2025.
    1:48:04 Well, half, oh my gosh, could fall from 250,000 troops to 125,000 troops.
    1:48:07 Politics is the last thing I wanted to talk about.
    1:48:11 And how this sort of intertwines with everything we’ve talked about today.
    1:48:13 Obviously, Trump is now in power.
    1:48:17 And as we saw in the data, and it was touched on earlier on,
    1:48:20 young men have become more right-leaning and more conservative than ever before.
    1:48:26 The left hasn’t necessarily offered the best vision of masculinity for young men,
    1:48:27 as something Scott’s talked about previously.
    1:48:30 I was wondering, I think this morning in the hotel, I was wondering, I was like,
    1:48:34 how are, how is the left going to get men back?
    1:48:36 Is that possible?
    1:48:40 Because the vision of masculinity, this is something Scott’s talked about,
    1:48:45 that the left portrays is not, doesn’t seem to be in line with all the things we’ve just described
    1:48:46 that we feel intuitively as men.
    1:48:51 The things we think are important, like economic viability, being strong, you know.
    1:48:53 I’ll let Scott go for it.
    1:48:59 Well, on the right, they’ve conflated masculinity with coarseness and cruelty.
    1:49:10 The two kind of role models, you know, President Trump, who in my opinion demonstrates a lack
    1:49:13 of grace and a lack of empathy and a lack of kindness.
    1:49:21 And Elon Musk is concurrently being sued by two women for sole custody of their kid because he
    1:49:22 hasn’t seen the kid.
    1:49:25 I mean, is that, those are the role models we want for young men?
    1:49:30 And on the left, their vision of masculinity is act more like a woman.
    1:49:32 I don’t think that’s helpful either.
    1:49:37 I went to the Democratic National Convention, and there was a parade of special interest groups.
    1:49:42 Everyone was represented, except for the group that needs the most representation right now,
    1:49:43 in my view, and that is young men.
    1:49:47 If you go to the DNC website, they list 16 special interest groups, and they say,
    1:49:48 who we serve.
    1:49:50 They call it out, who we serve.
    1:49:56 Asian Pacific Islanders, seniors, the disabled, immigrants, black Americans.
    1:49:57 And I added it up.
    1:50:00 It’s 74% of the U.S. population.
    1:50:06 And when you say you’re actively advocating for 74%, you’re not advocating for the 74%.
    1:50:08 You’re discriminating against the 26%.
    1:50:10 And who are the 26%?
    1:50:11 Young men.
    1:50:12 Is this a consequence of DEI?
    1:50:14 I think that’s part of it.
    1:50:18 I think there’s been so many groups that have been discriminated against.
    1:50:23 And the way I would just loosely describe the Democratic Party is we have the right ideas,
    1:50:24 and then we just take it too far.
    1:50:30 You know, there were, women have gotten a raw deal, so they need advantage.
    1:50:32 You know, gays have been persecuted.
    1:50:39 Non-whites have had, there were 12 black people 60 years ago in Princeton, Harvard, and Yale combined.
    1:50:40 That was a problem.
    1:50:45 This year, more than 60% of Harvard’s freshman class identify as non-white.
    1:50:56 So I think we’ve got to get out of identity politics, but the notion, it largely came from the left, this notion of toxic masculinity.
    1:50:58 There’s no such thing.
    1:51:01 Because there’s violence.
    1:51:02 There’s people who are criminals.
    1:51:03 There’s people who are unkind.
    1:51:05 That means they’re not masculine.
    1:51:09 Masculinity is being a protector, a provider, a procreator.
    1:51:18 And the Democratic Party seems to believe that leaning into anything around your advantage of being male in terms of your strength,
    1:51:23 your kindness, your wanting to procreate, your initiating sexual contact or romantic interest,
    1:51:27 is somehow a threat and somehow toxic.
    1:51:30 I just think they’ve sent absolutely the wrong signal.
    1:51:39 And into that void has stepped basically thinly veiled misogyny that is just so ugly.
    1:51:44 You know, the, the, the, and he, Trump flew right into it.
    1:51:55 The reason Trump won this election, in my view, is the groups that pivoted hardest from blue to red 2020 to 2024 were Latinos who were sick of being categorized by their identity.
    1:52:02 But numbers two and three were people under the age of 30, especially males, who are not doing very well and feel like Donald Trump feels their pain.
    1:52:05 And women age 45 to 64.
    1:52:07 And my thesis is that’s their mothers.
    1:52:13 Because if your son isn’t doing well, you don’t care about territorial sovereignty in Ukraine or transgender rights.
    1:52:14 You just want to change.
    1:52:16 My son isn’t doing well.
    1:52:19 Those are the people that whisper to me in the streets about these conversations.
    1:52:30 It’s the 40 to 55 year old mother who has a son who doesn’t feel like she can speak up, but says to me privately that she’s worried about her, her kids.
    1:52:36 And actually we had some, some mothers write in, all of which wanted to stay anonymous, saying this exact same thing.
    1:52:38 They’ve got an 18 year old son.
    1:52:38 They’re super concerned.
    1:52:39 They’ve got a 16 year old son.
    1:52:40 The son looks lost.
    1:52:49 As the stats show from the report, they’re not leaving home in the same way that women, their daughters leave home, but they don’t know what to do about it.
    1:52:53 So for those parents that are listening now, we can’t change society.
    1:52:59 What would you recommend a parent of a young boy does?
    1:53:01 First thing is forgive yourself.
    1:53:17 There’s this natural part of a separation where, and I think this is true of girls, but especially boys, where to make the separation easier, we don’t get along with our parents in our senior year in high school.
    1:53:20 And that doesn’t mean your son doesn’t love you.
    1:53:22 That doesn’t mean your son’s not going to figure it out.
    1:53:32 But to forgive yourself, there’s, but going back to more actionable things, try and get male, try and get men involved in his life.
    1:53:38 And then, you know, dumb stuff like my mom made sure I was in Boy Scouts.
    1:53:45 My mom, when I got cut from the high school basketball and football team, she enrolled me in city leagues so I could continue to play sports.
    1:53:49 But it was mostly, she wasn’t sure that I had men in my life.
    1:53:53 And I think that was really, really important for me.
    1:53:58 But, you know, I would just say that I feel like I need to coach men more.
    1:54:07 What I say to Boy, one of the first things I say to Boy is I had lunch with, I had lunch with someone who’s a fairly famous news anchor and her son.
    1:54:10 And I asked the mom to excuse, they started going at it.
    1:54:13 And I asked the mom to excuse herself.
    1:54:19 And I said to the mom, I’m like, you realize this is the only person in your life ever that wants you to be more successful than you.
    1:54:21 You just got to cut this shit out.
    1:54:23 This woman is not your enemy.
    1:54:31 And I heard that and I was a bit ashamed because I remember it like being such an asshole to my mother, you know.
    1:54:38 So I think, but I think I could say that to him because I could look him in the eyes and say, what the fuck are you doing?
    1:54:43 So I just think that male involvement for single mothers.
    1:54:53 And I think men are really willing to get involved, whether it’s someone down the street, a coach, you know, a sibling, your brother, whatever it is.
    1:55:01 But I do think, again, the research shows that the point of failure is when a boy loses a male role model.
    1:55:07 And also to forgive yourself, being a single parent with a son, I think that’s hard.
    1:55:08 I just think it’s hard.
    1:55:11 Logan, you’ve got some questions I can see.
    1:55:11 Oh, yeah.
    1:55:14 I do have some questions for Scott, but I would love for you to answer them too.
    1:55:23 So one of them is, what is something about being a man that you learned growing up that you have had to unlearn?
    1:55:28 And I’m wondering specifically in how you’re raising your sons to avoid some of those things.
    1:55:37 I think a great proxy for masculinity and manhood is, and Richard Reeves introduced me to this, I think it’s so powerful, and that is surplus value.
    1:55:41 It’s not about a religious ceremony.
    1:55:42 It’s not about having sex.
    1:55:44 It’s not about an age.
    1:55:46 It’s about getting to the point of surplus value.
    1:55:51 You create more tax revenue than you absorb.
    1:55:52 I say to my boys, you’re negative value.
    1:55:55 Look at all the resources going into you.
    1:55:56 Look at all the love.
    1:55:59 We love you so much more than you love us.
    1:56:03 Your teachers are spending all this time and energy, and you aren’t giving anything back.
    1:56:05 At some point, that needs to pivot.
    1:56:14 So creating more tax revenue, noticing people’s life, registering more complaints from other people
    1:56:20 than you are complaining, protecting people, adding surplus value.
    1:56:29 I wanted more from everyone else than I was giving.
    1:56:35 I was the guy that, when someone honked at me, I was the guy that sped up and honked back to restore the universe to its place.
    1:56:45 If a Delta, if a ticket counter agent at the airline counter was rude to me, I needed to get back in their face to restore harmony to the universe because I’m a fucking baller.
    1:56:50 And what you realize is being a man is occasionally taking a hit, right?
    1:56:51 It’s having surplus value.
    1:56:53 It’s noticing people’s lives.
    1:56:55 It’s listening to complaints.
    1:56:59 It’s occasionally thinking, well, maybe this person who’s coming off in traffic, I don’t know what’s going on with them.
    1:57:00 Maybe their kid has diabetes.
    1:57:01 Maybe they’re going through a divorce.
    1:57:05 Maybe they’re adding more value than you’re taking.
    1:57:09 And until the age of like 40, I looked at every relationship.
    1:57:11 Am I getting more out of this than I’m getting?
    1:57:12 And if I’m not, I’m out.
    1:57:18 And what you realize is good business partnerships, you add as much or more value than your partners.
    1:57:21 Good relationships, you witness the person’s life.
    1:57:22 You make them feel fucking awesome.
    1:57:27 If you leave this world a little bit in debt, that’s the whole point.
    1:57:32 That’s the whole point or a little bit, the world’s in debt to you.
    1:57:33 That’s the win.
    1:57:38 And I used to think as a young man, that meant I needed to exit the relationship.
    1:57:41 I’m not getting more money or services than I’m giving.
    1:57:44 I’m not getting more kindness than I’m not giving.
    1:57:47 I’m not getting more hot experiences with this romantic partner than they’re giving me.
    1:57:48 I’m out.
    1:57:50 No, it’s the other way around.
    1:57:52 Being a man is surplus value.
    1:57:54 Yeah, I’ve never thought about that before.
    1:58:00 But it’s so true that like, as a man, you should aspire to be considered generous.
    1:58:05 And actually, the first time someone called me generous was like such an unbelievably wonderful
    1:58:10 compliment to me because it means that people see you as someone that’s giving things.
    1:58:15 But to answer your question, for me, it was just a willingness to express my emotions when
    1:58:16 I’m struggling.
    1:58:20 That’s like the, that’s always been a difficult thing for me, especially because of everything
    1:58:22 I’ve said earlier about wanting to be a strong, wanting to be a provider.
    1:58:27 There are going to be moments where regardless of how well you play the game of life, you’re
    1:58:27 going to struggle.
    1:58:29 And I did not have the tools.
    1:58:33 I still really don’t have great tools for this, but to turn to someone and say, I’m really
    1:58:35 struggling with this and not to feel emasculated.
    1:58:44 And I would say that because as a man, pretty much the only person you have in your life typically
    1:58:48 that you can turn to is your romantic partner.
    1:58:51 That’s also the last person you want to turn to and say you’re struggling.
    1:58:53 Because again, for me, that felt like I was being emasculated.
    1:58:59 So I remember the day very vividly when I was like 30 years old, turning to my girlfriend
    1:59:04 and like running the experiment of letting her know that I was struggling with something
    1:59:07 and how difficult that was.
    1:59:10 But the only reason I did it was because I almost felt like I had no fucking choice.
    1:59:14 I’d gotten to the point where I was like, I need to tell someone this.
    1:59:16 And she was the only person.
    1:59:20 And I still don’t think I’d tell my guy friends everything.
    1:59:23 I would tell them some things, but I don’t think I’d tell them everything.
    1:59:27 And when I look at the stats around mental health and depression, which are absolutely horrific,
    1:59:30 and some of these quotes that we had from some of the guys that wrote into the show,
    1:59:34 this guy, Liam, said, for me, the biggest challenge that young men face today is I feel
    1:59:37 like I’m striving for meaning, but I can’t find it anywhere.
    1:59:42 I struggle to even sleep at night with some form of substance because my brain is constantly
    1:59:44 firing different scenarios at me that I’m failing in my life.
    1:59:49 When I am alone with my thoughts, it’s like having never ending lesson about how useless
    1:59:51 I am and how I need to change everything in my life.
    1:59:55 And the hardest part is I can’t even tell anybody this because I would feel weak.
    2:00:00 And then this guy, Jeffrey, wrote in and said, my entire life, I have never felt like I was
    2:00:03 good enough, like I could never earn my place in society.
    2:00:09 And even though I think I’ve achieved some things by the age of 18, I still feel like deep
    2:00:11 inside I will never be enough and I’m still not enough.
    2:00:12 And I can’t tell anybody.
    2:00:16 And I think that’s a problem that’s quite unique to men.
    2:00:20 It might be a problem unique to my upbringing, but I just don’t have the tools.
    2:00:26 So when I look at the stats around depression and men killing themselves, 75% of suicides
    2:00:29 in the UK are men and 75% of them worldwide are men.
    2:00:33 And suicide, as you said, I think earlier, is the leading cause of death amongst young men
    2:00:33 in 50 countries.
    2:00:38 Yeah, if you feel that meaningless and you feel that worthless and you don’t have anyone
    2:00:41 to console about it, to maybe tell you that you’re wrong, you know.
    2:00:46 That’s why when Scott said that you don’t necessarily buy the research that women are looking for someone
    2:00:48 who’s emotionally intelligent, fine.
    2:00:49 Then don’t do it for your partner.
    2:00:50 Do it for yourself.
    2:00:51 Yeah.
    2:00:55 I just saw the stand-up special by Kumail Nanjiani.
    2:00:57 I’m sure it’ll, like, come out on streaming soon.
    2:01:00 But the last 20 minutes was pretty incredible.
    2:01:05 It basically turned from, like, sort of silly stand-up into kind of like his TED Talk.
    2:01:10 So he told this amazing story about how one day he was speaking to the press and he said,
    2:01:15 I started to go to therapy when there were a bunch of bad reviews about my movie because
    2:01:19 I realized so much of my identity was tied up in external factors.
    2:01:24 And this turned into headlines around the world that said bad reviews land Kumail Nanjiani
    2:01:24 in therapy.
    2:01:27 And he was really frustrated by this.
    2:01:32 So in the stand-up special, he took the five most popular things that people said criticizing
    2:01:34 him and he broke down each one.
    2:01:41 So, for example, one of them was, oh, boo-hoo, poor, you know, super rich movie star, feel sad
    2:01:41 about bad reviews.
    2:01:42 We should all feel sad for him.
    2:01:47 And he’s like, no, you don’t have to feel sad for me, but I can feel sad for me.
    2:01:48 And he went through all these things.
    2:01:52 And he talked about his therapy journey and how before therapy he thought, I just don’t
    2:01:53 experience negative emotions.
    2:01:55 I don’t experience sadness.
    2:02:00 And through therapy, he understood, oh, I experience sadness all the time, but I don’t allow myself
    2:02:01 to feel it.
    2:02:02 So it just comes out as anger.
    2:02:05 So he told a story about talking to his dad on the phone.
    2:02:07 His dad had just been in a car accident but was fine.
    2:02:10 And then he helped his dad through that experience.
    2:02:14 And then a few hours later, he’s like, where the fuck is my Ninja Turtle t-shirt?
    2:02:17 And it’s like, he needed therapy to explain to him.
    2:02:19 He’s not upset about the t-shirt.
    2:02:20 He’s upset about his dad.
    2:02:26 But I think that the fact that he, you know, in his 40s or however old he is, had to learn
    2:02:27 that.
    2:02:30 It makes me feel like everyone needs to learn that.
    2:02:32 If it’s not for a romantic partner, then it’s for yourself.
    2:02:33 Because life sucks.
    2:02:36 If you can’t cry, you can’t express emotions.
    2:02:37 You don’t have people to talk to.
    2:02:39 And so forget about attracting a mate.
    2:02:41 Just not killing yourself.
    2:02:42 Just being a happier person.
    2:02:45 I think we just need more room for men to express emotions.
    2:02:53 The first time I went to a therapist was when I was about 30, 30, 31.
    2:02:57 And I put it off for so fucking long for this reason.
    2:03:00 Because every part of it made me feel like emasculated.
    2:03:04 And as a man, you’re like, I know I can deal with everything myself.
    2:03:04 And I’ve got this.
    2:03:07 Like I said, when the bus comes, I put my hand in front of my girlfriend.
    2:03:08 I’m always the protector.
    2:03:11 So when you find yourself in a position like these men who’ve written into the show,
    2:03:16 where you feel meaningless or you feel hopeless or there’s some other challenge in your life,
    2:03:18 you think it’s your job to fix.
    2:03:21 Well, I thought it was like my job to fix.
    2:03:24 And also like maybe because I’ve been a CEO since the age of 18,
    2:03:27 I’m always like holding forth for everybody.
    2:03:30 So you learn to like keep a fucking straight face.
    2:03:31 The business is on fire.
    2:03:34 We have no money to pay 170 people’s wages.
    2:03:35 And it’s Friday and they’re expecting.
    2:03:38 Like you learn this skill of like numbness.
    2:03:41 And that doesn’t serve you when you’re trying to resolve something.
    2:03:46 And this is why I think porn, gambling addiction become the avenue.
    2:03:50 Because there’s not another avenue to sort of take pressure off the pressure valve.
    2:03:53 So yeah, it’s difficult.
    2:03:54 It’s difficult.
    2:04:03 The way you, the email you just read from that young man, I’ve stopped and it sounds crass.
    2:04:05 I can’t handle the emails I get anymore.
    2:04:14 I’m getting so many emails from young men who are just, I mean, you read an email like that
    2:04:17 and you just like, it’s devastating.
    2:04:20 You know, I haven’t gotten over the death of my father.
    2:04:21 I’m living alone.
    2:04:26 I’ve become addicted to, I mean, you just hear this shit.
    2:04:27 Like, I know I have value to add.
    2:04:28 I just can’t figure it out.
    2:04:33 Or, I mean, just, there’s just so many of these men out there.
    2:04:36 And I think a lot of it is, I always look to economics.
    2:04:39 I’m like, we’ve got to figure out vocational programming.
    2:04:43 I think we should have national service so people feel a sense of identity and connection
    2:04:45 and purpose.
    2:04:50 Some of the lowest levels of young adult depression are in Israel, despite all the existential threats
    2:04:53 because they all serve in the IDF for two to three years.
    2:04:57 I think we need more freshman seats at colleges.
    2:05:02 I think we need more third places where people, I think a lot of it comes down to economics and
    2:05:03 policy programs.
    2:05:08 I think there’s a lot we can do to help young men.
    2:05:12 But in the U.S., it’s now 77% moving to 80% suicides.
    2:05:13 It’s four to one.
    2:05:17 If there was any special interest group, you go into a morgue in America and five people die
    2:05:19 by suicide, four are men.
    2:05:23 If that was any other special interest group versus the control group, they’d weigh in with
    2:05:24 programs.
    2:05:29 But because of the enormous advantage I registered, and let’s be honest, it was enormous.
    2:05:34 Basically, all prosperity in America, which was unprecedented, was crammed into 30% of the
    2:05:36 population, basically white males.
    2:05:40 So we just had, we had staggering advantage.
    2:05:45 And now 19-year-old males are paying the price for my advantage.
    2:05:47 There’s really a lack of empathy for them.
    2:05:55 And what I do think is hopeful is that mothers and women in society now realize that the country
    2:06:01 and women are not going to continue to flourish if men are flailing.
    2:06:03 And it finally feels like we’re having a real program.
    2:06:08 The governor of Maryland, Westmore, has said that his focus for his administration, this is
    2:06:14 the governor of a state, a liberal state, is going to be on helping the state’s young men.
    2:06:18 I mean, that took such fucking balls for him to say that.
    2:06:19 And you know what?
    2:06:25 The populists received it well because on the ground, people are feeling it.
    2:06:28 They’re really feeling how much young men are struggling.
    2:06:35 So I’m actually quite hopeful that we’ve turned a corner in terms of the dialogue because when
    2:06:41 I started talking about this four or five years ago, right away, oh, your hair wasn’t on fire
    2:06:46 when women were, I mean, just, oh, it was such, there was such a gag reflex.
    2:06:49 It has changed so dramatically in the last four or five years.
    2:06:52 Where do we send these guys?
    2:06:55 That’s a great question.
    2:07:01 And I wish I had a list of resources and I’m trying to assemble it around, all right.
    2:07:09 I mean, I’m involved with it because it’s difficult to discern between ordinary young adult or adolescent
    2:07:11 problems and when a kid’s suicidal.
    2:07:14 I wish I had some sort of AI filter that would go, this kid needs help right away.
    2:07:17 Like, here are some resources.
    2:07:18 Here are some men’s groups.
    2:07:20 You know, and I do a shitty job.
    2:07:21 I can’t talk to all of them.
    2:07:22 A couple of them, I dig the lazy way.
    2:07:25 I say, here’s 500 bucks to better help online therapy.
    2:07:26 I’ll pay for your first four sessions.
    2:07:26 Yeah.
    2:07:29 Just be, but I gotta be honest.
    2:07:29 I don’t know.
    2:07:34 I mean, I think we should put together this list of resources and I feel like there are
    2:07:35 good guys out there.
    2:07:36 I put Chris Williamson in this group.
    2:07:37 I put both of you out there.
    2:07:42 Podcasts are how a lot of modern wisdom is being expressed right now, right?
    2:07:43 You don’t go to church.
    2:07:46 You get your sermon through your AirPods.
    2:07:49 So like, who are the guys that are saying healthy things?
    2:07:54 And I feel like if we can fill their ears with the healthy messages of masculinity, we are
    2:08:00 taking away the space and the attention from the people that are really profiting from these
    2:08:01 negative messages.
    2:08:05 I think you need a place to send the people who email you.
    2:08:12 And I appreciate the offer and we should do this, but we should have a list that says, all right, what are you struggling with?
    2:08:17 And here’s some resources or things you should think about.
    2:08:23 But even what you both said to my answer or to my question around like, what’s the bootcamp or what would you tell guys?
    2:08:26 Like, that’s not a crazy list.
    2:08:38 I think it’s like for a lot of these guys to have you as sort of a male role model of like, go to the gym, make money, be kind, look out for others.
    2:08:43 Like, I just feel like that can be condensed into, and maybe that’s what your new book is.
    2:08:48 But like, truly, I think people are looking for a script with the lack of religion, lack of institution.
    2:08:51 We’ve lost all these scripts that tell people what to do.
    2:08:53 Let’s write a new script.
    2:08:55 It’s on you, brother.
    2:08:57 You’ve got more tread on here.
    2:09:00 You’ve got – look at all these cameras.
    2:09:06 I mean, look, somebody is going to watch this and pull it together into all of your advice.
    2:09:07 But I’m just saying –
    2:09:08 I like the idea of a collective.
    2:09:14 It needs to get out there because if you don’t fill the space, somebody else will, and they already are.
    2:09:20 And it’s not the messages that you want to have the next population, the next generation having.
    2:09:21 I agree.
    2:09:23 We’ll talk about this off camera.
    2:09:24 One, two, three.
    2:09:25 Man.
    2:09:27 Man.
    2:09:28 Anything else you wanted to ask us?
    2:09:32 I know you’ve got to hear of yours, so if you’ve got any other questions you wanted to ask us.
    2:09:34 No, I’m just really glad that we’re having this conversation.
    2:09:37 I feel like maybe I wouldn’t have had this conversation a year ago.
    2:09:38 I do think the tide is turning.
    2:09:41 I think the title of the report, As Lost Boys, is very helpful.
    2:09:49 And I just want to end with the message that women don’t have to do worse when men do better and vice versa.
    2:09:54 And let’s raise up everyone so that we’re all thriving.
    2:10:00 And, yeah, let’s help these lost boys and also help women.
    2:10:02 Any closing points you wanted to smile, Scott?
    2:10:05 Well, just a message to young people in general.
    2:10:08 The arc of happiness is a smile.
    2:10:16 And that is kind of zero to 18 is prom, football, you know, making out.
    2:10:18 It’s generally pretty happy.
    2:10:23 The least happy years for people are usually kind of 18 to 45.
    2:10:26 Economic stress.
    2:10:27 Relationships are hard.
    2:10:30 You probably are someone you love a great deal, gets sick and dies.
    2:10:37 And if you’re struggling, what I would just say is, you know, don’t be afraid to reach out for help.
    2:10:44 But also realize that if you’re not a member of parliament and you don’t have a fragrance named after you, it doesn’t mean you’re failing.
    2:10:49 And to forgive yourself and to recognize that those are tough years.
    2:10:54 I, you know, when my first kid was born, I tell this story a lot.
    2:10:57 It’s supposed to be angels singing and bright lights.
    2:10:59 I felt nothing but shame.
    2:11:01 I was 42 and I was broke.
    2:11:05 I had put everything into my tech company, great financial recession came along.
    2:11:08 I think my accountant called me and said, you’re worth a negative $2 million.
    2:11:12 If we look at your debts, you’re worth negative $2 million.
    2:11:16 And about that time, my oldest son had the poor judgment to come rotating out of my girlfriend.
    2:11:19 And all I felt with this kid was shame.
    2:11:22 I have failed.
    2:11:23 I’ve failed myself.
    2:11:28 And now I’ve failed on an entirely new dimension as a provider and a father.
    2:11:32 That was the first thing I felt when my son was born.
    2:11:34 And I wrote about it.
    2:11:37 And I can’t tell you how many men I heard from.
    2:11:44 That all I felt when I had my first kid or kids was a sense of embarrassment and that I was already failing.
    2:11:50 That energy that you felt at that moment, did you channel it into something or were you tempted?
    2:11:50 Nausea.
    2:11:51 Nausea.
    2:11:56 I was in the delivery room and they were more worried about me and they thought it was because I was grossed out by birthing.
    2:11:58 It was because I was so ashamed.
    2:12:06 I just immediately felt like, oh my God, how did I put myself in a position where I’m a terrible provider on day one?
    2:12:08 I just felt a tremendous amount of shame.
    2:12:16 And I think most people, when you talk to them at some point, have felt really down and really embarrassed.
    2:12:19 And I just don’t think that’s anything unusual.
    2:12:22 And you want to forgive yourself.
    2:12:27 You want to say to yourself, I can add value to a company.
    2:12:35 I can make someone very happy, you know, and try and surround yourself with people that make you feel good about yourself.
    2:12:37 And every day, just little baby steps.
    2:12:39 Write some things down.
    2:12:40 Try and exercise.
    2:12:41 Try and eat well.
    2:12:45 I can tell when I’m getting depressed and I have this method of getting out of it.
    2:12:47 I call it scafa, S-C-A-F-A, sweat.
    2:12:53 It resets my operating system, clean, try and eat really well at home.
    2:12:55 Abstinence.
    2:12:59 And when I say abstinence, abstinence from pot and alcohol, both of which I love.
    2:13:01 And I’m really good at them.
    2:13:02 They add value to my life.
    2:13:04 But when I’m not feeling good, I take them out of my life.
    2:13:07 Because whatever’s going on with my sensors, I just don’t want to mess with them.
    2:13:10 F is family.
    2:13:13 I find being around my boys is really important.
    2:13:14 And then A is affection.
    2:13:20 I find affection being around, even if it’s my dogs laying on me or my boys.
    2:13:23 I’ll say to my boys, let’s watch TV and my boys instinctively throw their legs on mine.
    2:13:26 Not necessarily sex, but affection with my partner.
    2:13:29 Those are the things that get me out of a dark place.
    2:13:33 So try and figure out, if you can, what things help you get out of a dark place.
    2:13:36 But recognize everyone struggles.
    2:13:40 And I’m not saying that you shouldn’t reach out and find help.
    2:13:46 But everything online is telling you you should be in a Gulfstream and partying in St. Barts.
    2:13:50 No, that’s just not the real world.
    2:13:56 And try and build a support system and also forgive yourself.
    2:13:58 Happiness is a smile.
    2:14:02 Kind of 20 to 45 is usually, you know, it’s full of a lot of joy.
    2:14:06 But it’s also full of a lot of, you know, oftentimes a lot of anxiety.
    2:14:08 Do you go to therapy?
    2:14:09 No.
    2:14:09 Have you ever been?
    2:14:10 I did.
    2:14:12 My first marriage, we went to marriage counseling.
    2:14:14 And after the first session, we decided to get divorced.
    2:14:16 So I’m a little traumatized by therapy.
    2:14:17 Yeah.
    2:14:19 And he got right to it.
    2:14:20 Saved me real money.
    2:14:20 Yeah.
    2:14:22 Oh, Stephen, I wanted to add one more thing.
    2:14:29 I think an underappreciated resource for men for building empathy is reading fiction books.
    2:14:31 So I’m in a book club.
    2:14:32 I read fiction all the time.
    2:14:37 Fiction builds a lot of empathy because you are truly inside the mind of somebody else for
    2:14:38 two or three hundred pages.
    2:14:42 When I talk to guys, they so rarely read fiction.
    2:14:43 Do you read any fiction?
    2:14:43 Not at all.
    2:14:46 A lot of guys that I talk to, they say, oh, I read nonfiction.
    2:14:51 And there’s so many lists online of like the hundred nonfiction books to get your MBA.
    2:14:55 And it’s like we’re all reading so much nonfiction on our phone at all times.
    2:14:58 Read a book of fiction.
    2:15:00 Get inside the head of somebody else.
    2:15:01 Get inside the head of a woman.
    2:15:06 I think that for zero dollars at the local library, you can actually become a better person.
    2:15:07 Do you know what’s interesting, though?
    2:15:09 There’s a reason why men read books about how to make money.
    2:15:10 Yeah.
    2:15:11 Because it goes back to everything we’ve said.
    2:15:15 If I said to my boys, boys, we’re going to start reading fiction, that my friends read
    2:15:19 stuff that’s going to help them build a business, make money, or gain muscle mass.
    2:15:24 Yeah, but can I convince, what if you’re single and I’m going to say, read this fiction
    2:15:25 and you’re going to get laid?
    2:15:29 Like, why can’t we just reframe and change the narrative on fiction?
    2:15:35 I mean, I just feel like there’s so many examples of times that I haven’t really known what’s
    2:15:36 going on with the group.
    2:15:38 And then I read a book about that group.
    2:15:41 And I’m not an expert in them, but I can think about them more.
    2:15:45 And I just feel like, look, if you are not having success with women and you don’t have
    2:15:48 any women in your life, read a fucking book by a woman.
    2:15:49 Just a quick anecdote.
    2:15:55 When I was a senior in high school and a freshman in college, I remember thinking, I’m strange.
    2:16:01 I remember feeling very insecure about my own psychological makeup, and that didn’t help.
    2:16:07 And then I read a bunch of John Irving novels, The World According to Garp, Cider House Rules,
    2:16:09 and the people in it were just so fucking strange.
    2:16:11 It made me feel better about myself.
    2:16:12 I’m like, oh, there’s other weirdos out there.
    2:16:14 So what you say really resonates.
    2:16:19 It made me feel less self-conscious about how unusual I thought I was.
    2:16:24 So it just dawned on me that that was a big help for me.
    2:16:26 Wow.
    2:16:31 TikTok is not going to give you the empathy that spending 300 pages inside the mind of a
    2:16:33 person different from yourself will.
    2:16:36 Thank you both for so many reasons.
    2:16:40 Scott, you’re actually writing a book at the moment, which is going to be published shortly.
    2:16:41 We’ve talked about it a few times.
    2:16:42 What is the title of that book?
    2:16:43 And what is it about?
    2:16:48 Well, I’ve determined, I don’t know how it is for you with books, but basically your publisher
    2:16:51 does nothing and then obsesses over the title.
    2:16:52 That’s the value of that one.
    2:16:53 That is very true.
    2:16:56 So I had it work.
    2:16:57 It was supposed to be originally about masculinity.
    2:17:01 And then I realized that I don’t have the skills or the domain expertise to summarize masculinity.
    2:17:05 So I changed it to work in progress, notes on becoming a man.
    2:17:08 And I just talk about stories that I’ve written about, about some of the things we’ve talked
    2:17:11 about today and trying to use masculinity as a code.
    2:17:16 I think everyone needs a code, whether it’s the military, the religion, their family values.
    2:17:21 And I think masculinity can serve as a code if defined correctly for young men.
    2:17:24 But it’s just a series of like stories about things.
    2:17:30 I’ve gone through some of my many ways I’ve failed and what I learned about trying to become
    2:17:32 a man, trying to be a good dad, trying to be a good partner.
    2:17:33 When is it published?
    2:17:34 When is it going to be published?
    2:17:35 It’ll be on the fall.
    2:17:36 On the fall.
    2:17:36 Okay.
    2:17:42 And Logan, you have an incredible book, which is, I mean, one of the, I think the book on
    2:17:47 this subject matter called How to Not Die Alone, the surprising science that will help you find
    2:17:47 love.
    2:17:49 And what does someone discover in that book?
    2:17:54 Well, it’s really about understanding the blind spots that hold people back from finding
    2:17:57 love and then making a plan to overcome them.
    2:18:02 I’m going to link all of Scott’s books and all of Logan’s book in the comments below
    2:18:02 for anybody to read it.
    2:18:06 I also wanted to say a huge thank you to the Centre of Social Justice for making this report
    2:18:11 because it’s, again, it’s caused a huge conversation in the UK and now around the world around Lost
    2:18:11 Boys.
    2:18:15 We have a closing tradition on this podcast where the last guest leaves a question for the
    2:18:17 next guest, not knowing who they’re leaving it for.
    2:18:23 And the question I’m going to ask both of you is, Logan, what are you most scared of?
    2:18:32 I’m most scared of losing my husband because he has had a brush with death.
    2:18:34 He had very serious bone cancer.
    2:18:39 I feel like we’ve just been through such hard stuff with him medically that right now I’m
    2:18:40 here today with you.
    2:18:42 He’s climbing.
    2:18:46 I was just thinking, you know, what happens if something happens to him with climbing?
    2:18:47 And we have a one-year-old daughter.
    2:18:51 And so maybe the most obvious answer is something that happened to my daughter.
    2:18:53 But for me, it’s really something that happened to my husband.
    2:18:56 Scott, what are you most scared of?
    2:19:00 The way I took that was, what am I most worried about?
    2:19:07 I’m really worried about an epidemic of loneliness from a societal standpoint.
    2:19:10 People are starting to believe they can disengage from life.
    2:19:16 And that leads to anxiety and depression and polarization that makes the world a less safe
    2:19:16 place.
    2:19:18 Personally, my fear has always been the same.
    2:19:25 I’m always worried that my kind of selfish instincts manifest in an ugly way and I end up
    2:19:26 alone and old.
    2:19:34 You know, that’s my biggest fear, that I end up dying under bright lights, you know, surrounded
    2:19:35 by strangers.
    2:19:36 That’s my biggest fear.
    2:19:38 Because your selfish instincts manifest.
    2:19:41 You do something wrong in your relationship or you fuck up your…
    2:19:42 Yeah, just always.
    2:19:44 My dad is not a very…
    2:19:45 My dad ended up…
    2:19:49 My dad’s basically alone at 95 and some of his less…
    2:19:54 Some of his lower character quality attributes I see in myself.
    2:19:55 And that’s a fear.
    2:19:59 My fear is that, you know, end up dying surrounded by strangers.
    2:20:01 Steve, do yours.
    2:20:07 The first thing that comes to mind is something happening to my partner.
    2:20:08 I just can’t imagine.
    2:20:13 I just see her as this, like, perfect human being that was like this angel.
    2:20:18 So thinking, I just can’t imagine ever finding anybody comparable.
    2:20:21 So something happening to her, finding out she was sick, I think, is the first thing that
    2:20:21 comes to mind.
    2:20:24 It comes to mind, but actually above anything in my life.
    2:20:31 And then I do have a little bit of Scott’s fear, which he expressed there, which is that
    2:20:40 I will make bad decisions based on, I’m going to just say it, just like the temptation of
    2:20:41 life.
    2:20:46 And that will lead me up, lead me to be a bad father, not be around for my kids, not be able
    2:20:53 to be able to be around for my kids and be lonely and old and rich and miserable.
    2:20:57 It’s like kind of a fear I’ve always had.
    2:20:58 It’s interesting I said the word temptation.
    2:20:59 Yeah.
    2:21:01 Because in the world, you know, there’s a lot of temptation.
    2:21:02 There is.
    2:21:03 People don’t talk about it a lot.
    2:21:06 Thank you, Scott.
    2:21:07 Thank you.
    2:21:10 I want to say thank you to you in particular, because you’ve been one of the leading voices
    2:21:11 in this fight.
    2:21:12 That’s a generous thing to say.
    2:21:13 I appreciate that.
    2:21:15 No, but it’s absolutely not generous, because it’s absolutely true.
    2:21:17 When people think of this subject matter, they think of you now.
    2:21:18 Oh, I appreciate that.
    2:21:22 And you also stuck your neck out and started speaking about the subject long before it
    2:21:23 was okay to speak about the subject.
    2:21:24 Thank you.
    2:21:30 And you spoke about it in such an eloquent, hilarious, wise way that both sides listened.
    2:21:35 And I think you’re one of the key people on this subject matter who’s even allowed these
    2:21:41 kind of reports to exist, because I’m actually not sure that if it wasn’t for you, reports
    2:21:42 like this would exist.
    2:21:44 I think you’re wrong, but I’ll take it.
    2:21:45 I think I’m absolutely right.
    2:21:48 Like, I actually think I’m right, because the reach you’ve had on this subject matter is
    2:21:52 hundreds and hundreds of millions of people across the clips, across the podcasts you’ve
    2:21:52 done.
    2:21:57 And like I said, listen, there wasn’t a lot of people saying it before you could say it.
    2:21:58 You’ve actually given cover to a lot of people.
    2:22:05 You’ve even given cover to me, and it’s because of the wonderful science and art that you deploy
    2:22:06 as it relates to communication.
    2:22:12 And Logan, thank you as well, because you’ve made the decision as well to lend your voice
    2:22:16 to this subject matter, which is complicated, and it’s like problematic, and it’s full of
    2:22:17 like landmines, it feels like.
    2:22:21 But you’re adding an incredibly important perspective when that comes from tremendous research,
    2:22:28 lived experience, and you’re a very important, I think, individual in this fight.
    2:22:34 To speak and to sort of create a better world for our young and lost boys.
    2:22:35 Thank you.
    2:22:36 Can I beg, Scott, too?
    2:22:37 Knock yourself out.
    2:22:39 You know, just to make you uncomfortable.
    2:22:40 Go on!
    2:22:40 Okay.
    2:22:44 Yeah, so as I’ve been talking to people about my interest in this, the first thing they always
    2:22:47 say is, oh, the stuff that Scott Galloway is talking about.
    2:22:50 And if you weren’t talking about it, I don’t think they would have anyone to point to.
    2:22:55 But I just need to, I feel like a plagiarist because the majority of my good data comes
    2:22:56 from Richard Reads.
    2:23:02 I know that that’s true, but the point is you are the most effective communicator in the world
    2:23:02 right now.
    2:23:09 Your ability to turn stories and facts into persuasion is something that no one else is
    2:23:09 doing.
    2:23:14 So you’re taking Richard’s data and combining your lived experience, and you’re getting
    2:23:17 this message out there in a way that no one else is doing.
    2:23:17 Thank you.
    2:23:18 That’s generous.
    2:23:18 Thank you.
    2:23:24 And no one else could reach both sides in such an effective way, which I think is really important.
    2:23:26 So again, thank you, Scott.
    2:23:27 Thank you.
    2:23:28 Thank you for being so generous with your time.
    2:23:29 Really appreciate it.
    2:23:32 We launched these conversation cards and they sold out.
    2:23:33 And we launched them again and they sold out again.
    2:23:35 We launched them again and they sold out again.
    2:23:39 Because people love playing these with colleagues at work, with friends at home, and also with
    2:23:40 family.
    2:23:42 And we’ve also got a big audience that use them as journal prompts.
    2:23:47 Every single time a guest comes on the diary of a CEO, they leave a question for the
    2:23:49 next guest in the diary.
    2:23:52 And I’ve sat here with some of the most incredible people in the world, and they’ve left all of
    2:23:54 these questions in the diary.
    2:23:58 And I’ve ranked them from one to three in terms of the depth.
    2:24:00 One being a starter question.
    2:24:05 And level three, if you look on the back here, this is a level three, becomes a much deeper
    2:24:07 question that builds even more connection.
    2:24:14 If you turn the cards over and you scan that QR code, you can see who answered the card and
    2:24:16 watch the video of them answering it in real time.
    2:24:21 So if you would like to get your hands on some of these conversation cards, go to thediary.com
    2:24:22 or look at the link in the description below.
    2:24:28 I find it incredibly fascinating that when we look at the back end of Spotify and Apple
    2:24:33 and our audio channels, the majority of people that watch this podcast haven’t yet hit the
    2:24:35 follow button or the subscribe button, wherever you’re listening to this.
    2:24:37 I would like to make a deal with you.
    2:24:41 If you could do me a huge favor and hit that subscribe button, I will work tirelessly from
    2:24:44 now until forever to make the show better and better and better and better.
    2:24:47 I can’t tell you how much it helps when you hit that subscribe button.
    2:24:51 The show gets bigger, which means we can expand the production, bring in all the guests you
    2:24:53 want to see and continue to doing this thing we love.
    2:24:57 If you could do me that small favor and hit the follow button, wherever you’re listening
    2:24:58 to this, that would mean the world to me.
    2:25:00 That is the only favor I will ever ask you.
    2:25:01 Thank you so much for your time.
    2:25:21 Thank you.
    中文
    Tiếng Việt

    Are we raising a lost generation of men? Is society failing young boys? In this emergency discussion, Steven sits down with expert guests to explore the recently published ‘Lost Boys Report’.

    The Diary Of A CEO’s masculinity discussion is joined by Scott Galloway and Logan Ury. Scott Galloway is a member of the advisory council for the American Institute for Boys and Men and Professor of Marketing at the New York Stern School of Business. Logan Ury is a behavioural scientist turned dating coach and Director of Relationship Science at Hinge. 

    In this discussion, Scott, Logan, and Steven discuss topics such as, how toxic masculinity has a grip on young men, whether dating apps are creating a generation of incels, the rising levels of violence among adolescent men, and why young boys are giving up on love and work. 

    00:00 Intro

    02:13 The Lost Boys Report

    03:46 Who Is Logan and What Does She Do?

    05:07 Who Is Scott

    06:12 How Did This Happen?

    10:38 Fatherless Homes

    14:40 Are Boys Mentally Weaker?

    16:51 Is the Education System the Problem?

    22:49 Where Are Male Role Models?

    30:08 What the Stats Say About Dating

    34:42 Dating Standards

    44:23 Do Women Really Want Emotionally Attuned Men?

    46:16 If They’re Okay, Always Go on a Second Date

    48:06 Men’s Groups: Should We Have Them and What Are the Benefits?

    54:57 Ads

    55:50 Steve’s Supportive Group of Friends

    1:02:42 The Dangers of Porn for Young Boys

    1:08:01 How Scott Helps Men With Porn Addiction

    1:13:12 Men Approaching Women in a Post-MeToo Era

    1:15:27 Teens Don’t Know How to Ask Girls Out in Person

    1:25:22 Do Successful Women Struggle to Find a Partner?

    1:28:11 Ads

    1:29:14 The Rise of Feminism

    1:30:54 Money Equals Identity for Men

    1:36:09 Does Money Give Self-Worth to Women?

    1:38:42 The Human Dating Boot Camp

    1:47:33 How Is the Left Going to Get Men Back?

    1:52:16 Advice for Parents of Young Boys

    1:55:12 What Scott and Steve Had to Unlearn About Being a Man

    2:10:02 Closing Message for the Lost Boys

    You can learn more about the March 2025 CSJ Report, here: https://g2ul0.app.link/2kI16MnW6Rb 

    Follow Scott: 

    Instagram – https://g2ul0.app.link/iY8VsRwW6Rb 

    Twitter – https://g2ul0.app.link/mtdT5dzW6Rb 

    Website – https://g2ul0.app.link/V8ukmVDW6Rb 

    Follow Logan:

    Instagram – https://g2ul0.app.link/z6h5BeGW6Rb 

    Twitter – https://g2ul0.app.link/jzjDZkIW6Rb 

    Website – https://g2ul0.app.link/5SIP1FOW6Rb 

    You can purchase Scott’s book, ‘The Algebra of Happiness: The Pursuit of Success, Love and What It All Means’, here: https://g2ul0.app.link/gNRRlBCU6Rb 

    You can purchase Logan’s book, ‘How to Not Die Alone: The Surprising Science That Will Help You Find Love’, here: https://g2ul0.app.link/4aQGk5EU6Rb 

    Watch the episodes on Youtube – https://g2ul0.app.link/DOACEpisodes 

    My new book! ‘The 33 Laws Of Business & Life’ is out now – https://g2ul0.app.link/DOACBook 

    Get your hands on the Diary Of A CEO Conversation Cards here: https://bit.ly/conversationcards-mp

    Sign up to receive email updates about Diary Of A CEO here: https://bit.ly/diary-of-a-ceo-yt 

    Ready to think like a CEO? Gain access to the 100 CEOs newsletter here: https://bit.ly/100-ceos-newsletter 

    Follow me:

    https://g2ul0.app.link/gnGqL4IsKKb 

    Sponsors:

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    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • No Mercy / No Malice: Project 2028: Wages

    AI transcript
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    0:01:00 Now streaming.
    0:01:03 What do you know about the Happy Face killer?
    0:01:04 He’s my father.
    0:01:06 It’s so good to see you, Missy.
    0:01:09 Experience the thrilling new series.
    0:01:10 He said he killed another woman.
    0:01:12 Inspired by a true life story.
    0:01:15 If I don’t deal with him, he will never leave us alone.
    0:01:18 You don’t see how the words sing to him.
    0:01:20 Annalee Ashford and Dennis Quaid star.
    0:01:22 I am not responsible for what my dad did.
    0:01:25 Just going how you hoped.
    0:01:29 Happy Face, new series now streaming exclusively on Paramount+.
    0:01:34 I’m Scott Galloway, and this is No Mercy, No Malice.
    0:01:38 A key question for all business leaders and owners.
    0:01:42 Are you paying your people a living wage?
    0:01:48 Project 2028 Wages, as read by George Hahn.
    0:02:02 Democrats need to be the party of ideas, not indignation.
    0:02:09 Our Project 2028 series addresses critical issues facing America through a No Mercy, No Malice lens.
    0:02:13 Today, we shift from housing to wages.
    0:02:30 Before he was sworn in as Treasury Secretary in January, hedge fund manager Scott Besant warned that failing to extend $4 trillion in tax cuts would trigger an economic calamity.
    0:02:38 This is true if calamity means a reduction in the wealth of the richest Americans and large corporations.
    0:02:40 What bullshit.
    0:02:52 The real calamity is the poverty and inequality that’s set to worsen as the Trump administration advances policies that will disproportionately benefit a small number of people.
    0:02:55 See above, the richest Americans.
    0:03:04 The illusion of complexity is weaponized by the incumbents to mask a simple truth.
    0:03:17 The clearest, blue-line path to a decrease in obesity, depression, incarceration, gun deaths, divorce, diabetes, homelessness, and crime is, wait for it,
    0:03:22 to put more money in the pockets of lower- and middle-income citizens.
    0:03:27 And the easiest way to do this is to hike the minimum wage.
    0:03:40 Raising the pay floor to $25 an hour would ensure that Americans can afford to have children, if they want, feed their families, and pay for housing and health care.
    0:03:45 In 2009, the minimum wage was $7.25.
    0:03:56 Since then, the cost of a Big Mac, the average rent, and the NASDAQ have risen 60%, 70%, and 800% respectively.
    0:04:04 Meanwhile, the minimum wage has rocketed from $7.25 to $7.25.
    0:04:15 Even though many states and cities have raised their minimum wage, one in four U.S. workers still makes less than $17 an hour.
    0:04:24 With the government failing to act and many companies content to sequester record profits at the expense of the working class,
    0:04:28 leaders of successful American businesses should step up.
    0:04:42 The system is broken when 18 million U.S. households are struggling to secure enough food,
    0:04:51 and 12 million renter households are severely cost-burdened, spending more than half their earnings on housing and utilities.
    0:04:55 In theory, wages are dictated by the market.
    0:05:01 But the market is inherently imbalanced, and employers are the ones who have the upper hand.
    0:05:09 The government has the power to level the playing field by setting the floor on compensation at a living wage,
    0:05:15 what a full-time worker must earn on an hourly basis to cover the cost of their family’s basic needs.
    0:05:18 This should be table stakes.
    0:05:29 In a society where one company, NVIDIA, adds $277 billion in market capitalization within five minutes of its earnings release,
    0:05:33 and one in five households with children is food insecure,
    0:05:43 we have decided that America is an operating system to optimize the output of the bottom 99% for the benefit of the top 1%.
    0:05:46 Enough already.
    0:05:50 But a living wage means much more than that.
    0:05:58 Vulnerable workers are less likely to defer medical care, suffer from depression and anxiety, or commit suicide.
    0:06:05 Less likely to burden emergency rooms, lose their job due to illness, or get saddled with crippling debt.
    0:06:14 We know increasing family income dramatically improves childhood development, producing better educated and healthier adults.
    0:06:28 It’s also a race and gender-blind means of redressing inequality in pay and increasing opportunities for women and ethnic minorities who are overrepresented in low-wage jobs.
    0:06:37 This is affirmative action as it was meant to be, focusing on people who need it most versus their identity.
    0:06:50 In Los Angeles, a single adult without children needs an hourly wage of $27.81 to cover basic costs, according to MIT’s living wage calculator.
    0:06:59 Two working parents with two children must each earn $32.69 an hour.
    0:07:05 L.A. is expensive, but the living wage in many parts of the country isn’t significantly lower.
    0:07:16 In Kansas City, the living wage for a single adult is $22.75, or $27.55 for two working parents with two kids.
    0:07:27 In Mississippi, the poorest state in America, you’d need to make an hourly wage of $20.75, or $22.43, respectively.
    0:07:41 In his confirmation hearing, Besant said he sees the minimum wage debate as, quote, more of a statewide and regional issue, unquote.
    0:07:51 Elected leaders are big on states’ rights as a weapon of mass distraction when it suits their agenda, and indeed, many states have stepped into the void.
    0:08:03 By 2027, 19 states and Washington, D.C., covering almost half of the U.S. workforce, will likely have a minimum wage of at least $15 an hour.
    0:08:10 But this is a critical federal issue, one that Democrats should continue to spotlight.
    0:08:16 The meager minimum wage has a knock-on effect, keeping pay lower for millions of people.
    0:08:20 The numbers paint a depressing picture.
    0:08:26 Although relatively few people receive the federal minimum, many are struggling to stay afloat.
    0:08:31 Almost 6 in 10 jobs pay less than $25 an hour.
    0:08:42 There isn’t a single state, metro area, or county in the U.S. where a full-time minimum wage worker can afford a modest two-bedroom rental.
    0:08:50 You always hear the same bullshit narrative from opponents of increasing the minimum wage.
    0:08:59 They argue it will hamper the competitiveness of businesses and lead to closures and job losses, hurting the workers it’s meant to help.
    0:09:03 If employers have to pay workers more, they’ll hire fewer of them.
    0:09:06 These are scare tactics.
    0:09:12 Research shows raising the minimum wage would have little to no impact on employment.
    0:09:19 In fact, it can have a stimulative effect as workers spend their additional earnings.
    0:09:26 When paid well, workers are more productive, and they’re less likely to leave, reducing costs for employers.
    0:09:30 Some businesses fold, and they should.
    0:09:34 They are the weakest performers and, quite frankly, shouldn’t be in business.
    0:09:39 The lost employment is mostly absorbed by stronger firms.
    0:09:44 Another way businesses adapt to higher wages is by raising prices.
    0:09:48 But economists find it leads to scant price hikes.
    0:10:02 One analysis of restaurant food pricing between 1978 and 2015 showed prices rose by just 0.36% for every 10% increase in the minimum wage.
    0:10:12 There’s rarely a free lunch, and some companies, like McDonald’s, Walmart, would register a significant decrease in profits and share price.
    0:10:14 It would be worth it.
    0:10:24 For much of the 20th century, unions played a critical role in trying to equalize the balance of power and obtain higher wages for workers.
    0:10:31 However, unions have struggled to overcome corruption, adapt to innovation, and maintain relevance.
    0:10:41 The share of U.S. workers who belong to a union fell to about 10% in 2023, from about a third in the 1950s.
    0:10:52 Although 70% of Americans say they approve of labor unions, only 28% say they have quite a lot or a great deal of confidence in them.
    0:11:01 The states that need unions the most are hostile to them, and the overwhelming majority of Western nations with unions have shed membership.
    0:11:22 The U.S. economy can support a far larger share of wealth going to lower-income workers.
    0:11:35 Between 1938, when Franklin D. Roosevelt signed the first minimum wage into law, and 1968, the federal minimum wage was regularly increased to account for inflation and productivity.
    0:11:49 A 2020 study found that if the U.S. had continued to increase the minimum hourly wage in line with inflation and productivity growth, it would have reached $21.50 an hour.
    0:11:53 Today, it would be close to $25.
    0:11:57 More than tripling the minimum wage wouldn’t be easy.
    0:11:59 The shift would need to occur in phases.
    0:12:05 Some sectors and regions can make reasonable arguments in favor of exemptions.
    0:12:13 The living wage is also not the same in all regions, so some exceptions would make sense, though we’re an increasingly national economy.
    0:12:20 The prevalence of chain stores and online platforms with standardized pricing are closing regional gaps.
    0:12:33 We need a system where successful CEOs and founders who demonstrate real talent earn enormous pay, and workers, at the other end of the spectrum, earn a decent living.
    0:12:35 That’s often not the case.
    0:12:39 Income inequality has gone berserk.
    0:12:54 From 1978 to 2023, compensation for top CEOs exploded 1,085%, compared with a 24% rise in the typical workers’ pay.
    0:13:07 The median pay package for an S&P 500 company leader climbed to more than $16 million in 2023, almost 200 times the median workers’ wages.
    0:13:24 Sue Nabi, CEO of beauty products company Kodi, earned an eye-popping $149 million in 2023, while the median worker at the company earned $39,643.
    0:13:37 Those employees would need to work for 3,769 years to earn what Nabi received in one, according to an analysis last year by the New York Times.
    0:14:01 Lowe’s, meanwhile, spent $42.6 billion, buying back its own shares between 2019 and 2023, enough to have given each of the company’s 285,000 employees an annual $29,865 bonus for five years, according to the Institute for Policy Studies.
    0:14:15 While CEO Marvin Ellison received $18.8 million in 2023, the retailer’s median annual worker pay was just $32,626.
    0:14:23 Successful, independent businesses can’t lead the revolution, but should support it.
    0:14:33 Not only can many companies increase their labor costs, they should, even if it takes a modest bite out of the earnings of the ownership class.
    0:14:39 This makes financial and economic sense, while generating reputational benefits, too.
    0:14:50 Think about companies that carry the fair trade stamp, guaranteeing farmers and workers receive a minimum price plus a premium payment to invest in improving their quality of life.
    0:14:52 Companies are starting to get it.
    0:14:53 Companies are starting to get it.
    0:15:01 Bank of America has been raising its U.S. minimum hourly wage and pledges to hit $25 this year.
    0:15:07 CEO Brian Moynihan expects to get payback in the form of lower turnover.
    0:15:15 Globally, L’Oreal, Schneider Electric, and Unilever are among corporations that have committed to provide living wages.
    0:15:24 Democrats shouldn’t lose sight of the extent to which this issue resonates with vast swaths of the American public.
    0:15:32 Polling shows the long-debated idea of raising the minimum wage is popular with Republicans and Democrats alike.
    0:15:44 For Kamala Harris, waiting until two weeks before the election to make a case for boosting the minimum wage to at least $15 an hour, felt $10 short and several years late.
    0:15:55 Since 2000, corporate after-tax profits have surged roughly six-fold, while wages have only inched higher.
    0:16:00 An economy that values work below the cost of living is broken.
    0:16:08 An economy that does so while delivering massive profits to wealthy owners is a moral failure.
    0:16:11 Inequality is a choice.
    0:16:20 We have the power to give all Americans an opportunity to earn a wage that allows them to live a life of dignity.
    0:16:23 What happens next is up to us.
    0:16:30 CEOs and entrepreneurs should be bold.
    0:16:42 Today, I’m making a commitment to pay my Prof. G contractors and employees at least $50 an hour or $100,000 a year in total compensation, respectively.
    0:16:48 And I’m challenging other CEOs and entrepreneurs to join me.
    0:17:06 A shit ton, minus half a million dollars each year, the cost for Prof. G Media to become a maximum wage firm, is fine.
    0:17:11 It’s not only the right thing to do, it’s smart business.
    0:17:14 If I sound like I’m virtue signaling, trust your instincts.
    0:17:15 And that’s okay.
    0:17:25 One of the biggest unlocks in my life has been recognizing that being a man means adding surplus value.
    0:17:28 Creating more tax revenue than I absorb.
    0:17:30 Listening to more complaints than I make.
    0:17:32 Noticing people’s lives.
    0:17:36 Providing more net care and love.
    0:17:40 I have run firms my whole life.
    0:17:46 And I’ve always aimed to provide the minimum compensation required such that employees won’t leave.
    0:17:47 No more.
    0:17:50 By the way, this is how nearly all companies work.
    0:17:52 Optimizing for profits.
    0:17:57 This is a result of the incentive system in a capitalist society.
    0:18:01 As it increases the enterprise value, profits, of the firm.
    0:18:04 And the likelihood the business survives.
    0:18:10 Our entire society now prays at the altar of shareholder value.
    0:18:13 Prioritizing them over every other stakeholder.
    0:18:15 Dramatically.
    0:18:21 If you are blessed with a company that’s doing well, why wouldn’t you pay more than you need to?
    0:18:27 Do you love your kids, community, and country just enough that they don’t abandon you?
    0:18:40 One of the most rewarding things about running a firm is it mimics some of the maternal or paternal feelings of reward you get from protecting and providing for your offspring.
    0:18:47 I’ve worked hard, I’m talented, and I made the genius decision to be born in America.
    0:18:52 The result is I’ve got a firm that’s exceptionally profitable.
    0:18:57 One of the many rewards of that is I get to pay people more than I need to.
    0:18:59 It feels great.
    0:19:04 Life is so rich.

    As read by George Hahn.

    Project 2028: Wages

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  • Amy Morin on How to Build Real Mental Strength | Mental Health | YAPClassic

    AI transcript
    0:00:02 Today’s episode of Yap is sponsored in part
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    0:01:30 As always, you can find all of our incredible deals
    0:01:33 in the show notes or at youngandprofiting.com slash deals.
    0:01:48 Yap gang, sometimes it’s your darkest days
    0:01:51 that teach you the most about your true potential.
    0:01:54 Losing her mother and husband fueled Amy Morin’s quest
    0:01:56 for understanding mental strength.
    0:01:59 Now Amy is a psychotherapist and best-selling author
    0:02:02 who trains people to build their resilience.
    0:02:04 And in this Yap Classic episode,
    0:02:07 we’re revisiting my conversation with Amy from last year
    0:02:10 about the secrets to building unshakable mental toughness.
    0:02:13 We explore how to reframe setbacks,
    0:02:15 develop psychological armor,
    0:02:17 and create a mindset that doesn’t just endure
    0:02:20 entrepreneurial storms, but thrives in them.
    0:02:23 So let’s get those mental muscles loose and ready.
    0:02:26 It’s time to get to work with Amy Morin.
    0:02:31 Amy, welcome to Young and Profiting Podcast.
    0:02:33 Thank you so much for having me.
    0:02:36 I am very excited for this conversation.
    0:02:38 And when I was learning about your story,
    0:02:41 I was surprised to find out that you knew you wanted
    0:02:43 to be a therapist pretty early on.
    0:02:45 You know, most people I talk to,
    0:02:47 they take twists and turns to finally figure out
    0:02:48 what they want to do,
    0:02:51 but you had a passion for mental health pretty early on.
    0:02:52 So can you tell us about that?
    0:02:55 I knew I wanted to go in the health field and do something,
    0:02:57 but originally I thought I was going to be a doctor.
    0:02:59 And it was my first day of college,
    0:03:00 we had to dissect cats.
    0:03:02 And everybody in the room was super excited
    0:03:03 to dissect a cat except for me.
    0:03:08 And I realized maybe it’s not actually the medical part
    0:03:09 that I’m excited about.
    0:03:10 I wanted to help people,
    0:03:12 but perhaps being a physician was not my thing.
    0:03:13 So I called my sister,
    0:03:15 who was a psychology major.
    0:03:17 And I said, quick, I need a new major.
    0:03:19 I think psychology, what do you think?
    0:03:20 And she said, go into social work,
    0:03:22 because at least then you get a degree in social work
    0:03:23 where you get a license,
    0:03:26 a bachelor’s in psychology is kind of broad.
    0:03:28 So I switched my major on day two of college,
    0:03:30 but I always thought maybe I’ll switch it
    0:03:32 to something else down the road,
    0:03:34 but absolutely fell in love with it,
    0:03:35 decided to get my master’s,
    0:03:37 and knew at that point
    0:03:39 that I really wanted to become a therapist.
    0:03:40 That’s amazing.
    0:03:43 And it ended up coming pretty in handy for you
    0:03:45 because your 20s ended up being
    0:03:47 a really traumatic decade for you,
    0:03:48 a really grief-stricken decade.
    0:03:51 So I’d love for you to share with us what happened
    0:03:53 because I know it’s a core part of your story.
    0:03:56 Yeah, I am so grateful that I became a therapist
    0:03:58 not knowing what was going to happen next.
    0:04:00 But early on in my career,
    0:04:01 in the first year of being a therapist,
    0:04:04 my mom passed away suddenly and unexpectedly.
    0:04:05 She had a brain aneurysm.
    0:04:09 And it was really this first huge loss in my life
    0:04:09 where I thought,
    0:04:11 well, how am I going to deal with this?
    0:04:13 I had all the skills and tools I’d learned in college,
    0:04:15 but now to put them into practice
    0:04:17 and figure out how do you go through grief
    0:04:18 was a completely different experience.
    0:04:21 And then on the three-year anniversary,
    0:04:23 it was three years to the day that my mom died,
    0:04:25 my 26-year-old husband died,
    0:04:26 and he had a heart attack.
    0:04:29 I didn’t even know you could have a heart attack at 26.
    0:04:32 It was nothing I would have ever imagined in a million years,
    0:04:34 but it felt like such an extra cruel thing
    0:04:37 that it happened on the anniversary of my mom’s death.
    0:04:39 So I wake up and I’m a widow and I don’t have my mom.
    0:04:40 And I thought,
    0:04:42 ooh, how do you get through this one?
    0:04:43 And I’m supposed to be a therapist
    0:04:44 who goes to work every day
    0:04:46 and helps other people with their problems.
    0:04:49 But I wasn’t even sure I could do it.
    0:04:51 But I felt like I also didn’t have too much of an option.
    0:04:52 I wanted to keep my house.
    0:04:53 I didn’t want to move.
    0:04:55 I thought the last thing I want to do
    0:04:57 is to have to give up everything else.
    0:04:59 So I had to go back to work pretty quickly.
    0:05:02 I was grateful I was able to take a couple months off from work,
    0:05:04 but spent years trying to figure out
    0:05:06 like which way is up and which way is down.
    0:05:07 When you lose somebody and you’re only 26,
    0:05:09 it wasn’t just that I missed my husband,
    0:05:12 but I missed the entire life that we had planned together.
    0:05:14 And I thought all of these things we were going to do
    0:05:16 that I can’t do now.
    0:05:17 We had been foster parents
    0:05:19 and had all of these huge plans.
    0:05:20 And I thought, now what?
    0:05:22 It took years to sort that out.
    0:05:25 Which plans am I still going to follow through with?
    0:05:26 What do I want to abandon and give up?
    0:05:29 I decided to become a single foster parent for many years.
    0:05:30 And then I was fortunate.
    0:05:31 I found love again.
    0:05:34 And I thought, whew, you’d like this second chapter in life.
    0:05:37 But almost as soon as I got married,
    0:05:39 my father-in-law was diagnosed with terminal cancer.
    0:05:41 And I just remember thinking like, this isn’t fair.
    0:05:43 I already lost the closest people to me.
    0:05:45 I didn’t want to lose somebody else.
    0:05:47 But it wasn’t like I had a choice.
    0:05:48 And he passed away too.
    0:05:52 So I had a solid decade that just felt like it was one loss after the next.
    0:05:54 I had lost a former foster child as well.
    0:05:57 And I just remember just thinking, what next?
    0:06:00 I spent a long time in a pretty dark place.
    0:06:02 It’s really sad.
    0:06:06 So how did you end up taking what you’ve learned in school
    0:06:11 and then maybe applying your own knowledge of how you actually got out of grief
    0:06:15 to do something productive with all of that sadness and everything that was going on?
    0:06:18 Well, it was really one of the worst days of my life.
    0:06:20 It was shortly after my father-in-law was diagnosed with cancer.
    0:06:22 And we figured out it was terminal that
    0:06:24 I wrote myself a letter of what mentally strong people don’t do.
    0:06:28 And it was a combination of things that I had learned through my own journey,
    0:06:29 things that I had learned as a therapist,
    0:06:31 and some of the things I’d learned in college too.
    0:06:36 But all combined, figured out if you just don’t do these certain things in life,
    0:06:38 you can get through almost anything.
    0:06:39 So wrote myself that letter.
    0:06:42 And by then I had become a freelance writer.
    0:06:46 And that became out of necessity because my husband had been the primary breadwinner.
    0:06:48 So back in the day when I needed more money,
    0:06:53 I was freelance writing in the evenings and on the weekends again so I could keep my house.
    0:06:56 So once I had this letter to myself, I thought,
    0:06:57 ooh, this is helpful.
    0:06:58 Maybe it will help somebody else.
    0:07:02 So I published it online, got paid $15 for publishing it online.
    0:07:05 But 50 million people read the article.
    0:07:07 It was 13 things mentally strong people don’t do.
    0:07:10 And that just opened everything up for me.
    0:07:13 From that article, I got a book deal and the opportunity to do lots of things
    0:07:17 that I probably wouldn’t have been able to do or ever thought I could do.
    0:07:19 And it turned into something amazing.
    0:07:24 And I’m so glad that I now get to share what I learned about from my own personal journey,
    0:07:25 from my work as a therapist.
    0:07:28 And I get to talk about mental strength on a completely different level
    0:07:32 than when I was in a therapy office in rural Maine back in the day.
    0:07:38 Yeah, when I read your story, it just made me light up because you’re in my podcast network.
    0:07:41 We’ve done a lot of work together over the years.
    0:07:43 And I’ve always just known you as this thought leader in your niche.
    0:07:47 Little did I know that it all started with this viral article.
    0:07:50 Now you’re telling me you just got paid $15 for it.
    0:07:55 And that led to a book deal, led to a TED Talk that had 23 million views.
    0:07:57 How did all that feel?
    0:07:58 Like it seemed to happen pretty quickly.
    0:08:00 It did.
    0:08:00 It was wild.
    0:08:04 So the day that I published the article, I put it on a website called Lifehack.
    0:08:05 Their website broke.
    0:08:07 I didn’t know it was because of my article.
    0:08:09 I just thought, well, that’s interesting.
    0:08:10 Their website’s down.
    0:08:15 And a few days after it was up, Forbes picked it up and it ended up on Forbes.com.
    0:08:17 And then 10 million people saw it on Forbes alone.
    0:08:23 And before I knew it, the phone was ringing off the hook with MTV in Finland called and CNN
    0:08:26 in Mexico called and all these people asking me all these questions like,
    0:08:28 how did you come up with all this stuff?
    0:08:31 But nobody knew it was because I’d struggled with it.
    0:08:33 Like I was in a dark place.
    0:08:34 And so at first I didn’t tell anybody.
    0:08:38 But one of the people that read the article was a literary agent who said, you should write
    0:08:39 a book.
    0:08:43 And it really wasn’t until the book came out, which was the following year, that I shared
    0:08:44 the rest of the story.
    0:08:49 And I’m glad that I did because I think it gave me more credibility when people realized,
    0:08:52 now I’m just not just saying these things because I learned about it in college.
    0:08:56 I’m saying these things because I went through it and I struggled with these things.
    0:08:59 But I believe all of that just gave me such a different platform.
    0:09:05 As you said, my TEDx talk was seen by 23 million people and my books are in 40 something languages
    0:09:05 now.
    0:09:07 So I get to reach all of these different people.
    0:09:12 And I talk about a lot of the exact same things I was talking about in my therapy office, but
    0:09:13 I get to do it differently now.
    0:09:16 And it’s just amazing that I had the opportunity.
    0:09:21 I wished I hadn’t gone through all of that difficult stuff, but I’m grateful that we were
    0:09:22 able to turn it into something.
    0:09:27 And I feel like because of my pain, I’m able to do some things that I wouldn’t have normally
    0:09:28 been able to do.
    0:09:29 Totally.
    0:09:34 It’s absolutely not a blessing, but it was something that you were able to learn from, even
    0:09:35 though it wasn’t a positive experience.
    0:09:37 Exactly.
    0:09:42 And so to be able to take it and say, here’s what I learned and to get emails from people
    0:09:45 on the other side of the globe who will say, you know, read your book and I found it really
    0:09:46 helpful.
    0:09:49 Nothing I would have ever dreamed possible had this not happened.
    0:09:52 So a lot of people who tune into this show are entrepreneurs.
    0:09:58 And this reminds me of that concept where they say the best customers are your former self,
    0:09:58 right?
    0:10:05 You’re always better off helping people with either service or in your case, advice and guidance
    0:10:08 for something that you’ve already been through.
    0:10:10 So all the entrepreneurs tuning in, always think about that.
    0:10:15 Whatever you’ve been through or done for yourself, the people who are struggling with that same
    0:10:17 problem, they’re actually your best customers.
    0:10:22 I think there’s a lot of truth to that because if you’ve struggled with it and you know, I
    0:10:26 wish this had been available, I wish I could have been able to have this opportunity then,
    0:10:30 you’re going to be able to reach back and help a lot of people who are in that place you
    0:10:30 used to be.
    0:10:31 Totally.
    0:10:35 So something else with your story that I find fascinating is that you were a therapist,
    0:10:36 right?
    0:10:40 You were having clients and then you decided to do freelance writing on the side.
    0:10:44 And at some point, you must have decided, hey, I’m going to take a foot into thought
    0:10:45 leadership, right?
    0:10:49 And even Forbes, I believe they called you a thought leadership star.
    0:10:50 I have that in my notes.
    0:10:56 And from my perspective, when I think of examples of people who are top of their field, you are
    0:11:00 definitely somebody who comes to mind as somebody top of their field in this mental health
    0:11:00 space.
    0:11:07 So my question for you is for those out there who have what I’d call a normal job,
    0:11:07 right?
    0:11:13 They’re a doctor, they’re a lawyer or whatever they are, and they want to become more of a
    0:11:14 thought leader, right?
    0:11:16 Having their own opinions, their own contributions.
    0:11:19 Maybe they want to write a book, have a blog, start a social media profile.
    0:11:26 What do you think they need in terms of original content or research or what do they need to actually
    0:11:27 start?
    0:11:28 Or is it just their story?
    0:11:29 Like, what are your thoughts on that?
    0:11:34 I think it’s about adding something of value that doesn’t already exist.
    0:11:39 So I hear a lot of people say, well, with AI now, there’s no sense in even writing things
    0:11:43 because there’s too much content out there or there’s going to be so much out there that
    0:11:44 you just can’t compete.
    0:11:47 But the truth is, your story is going to be different than everybody else’s.
    0:11:49 You always have your story.
    0:11:54 You can use your life experiences to put a different spin on something that is already existing.
    0:11:59 Clearly, the topic of mental health is not new, but I was able to add to it.
    0:12:02 And change it in a way that was interesting to people.
    0:12:05 I talked about what not to do rather than what to do.
    0:12:08 I talk about mental strength as opposed to just mental health.
    0:12:11 Those slight changes make a huge difference.
    0:12:15 So I think for somebody who feels like, I don’t know what to put out there, and know that it
    0:12:17 can be kind of controversial too.
    0:12:22 That you don’t have to say things to just stay in the middle of the road because most people
    0:12:25 will say it has to evoke some kind of emotion.
    0:12:29 And you don’t want to put content out there just to be provocative and try to irritate people,
    0:12:30 but it’s okay to have an opinion.
    0:12:35 And when my article first came out, there was actually another article that first landed on
    0:12:38 Psychology Today, and it was about all the things wrong with my article.
    0:12:41 And I remember thinking, I think I’ve just ruined my therapy career.
    0:12:44 Psychology Today is a really reputable website.
    0:12:49 And now I have this person saying that my article has problems and that perhaps I wasn’t right,
    0:12:53 but actually led to Psychology Today, reaching out to me and saying, do you want to write for
    0:12:53 us?
    0:12:55 And a good thing became of it.
    0:12:59 And yeah, definitely not everybody agreed with the things that I said, but for the people
    0:13:02 that you repel, you also attract other people.
    0:13:06 So I think to have that faith that not everybody’s going to be your audience and that’s okay, but
    0:13:10 you can still create amazing content and you’ll attract the people that you’re meant to attract.
    0:13:11 Yeah.
    0:13:16 And I love what you’re saying about how you took this concept of mentally strong, right?
    0:13:17 Nobody was saying that.
    0:13:20 Now it seems like you hear mentally strong.
    0:13:21 I don’t know.
    0:13:25 Maybe I’ve just heard it so much from your stuff that I feel like it’s like a term that people
    0:13:29 say mental strength, but people weren’t saying that when you coined that phrase.
    0:13:30 Is that right?
    0:13:31 Yeah.
    0:13:35 So if you look at Google Trends and the back end of Google, it was Googled a few times
    0:13:36 before I said it.
    0:13:41 So I certainly wasn’t the first human being to say it, but you can see that once my article
    0:13:42 came out, huge spike in traffic.
    0:13:47 And since then it stayed up there that people use that more like an everyday phrase.
    0:13:48 It’s a good point.
    0:13:51 So if you’re trying to stand out in your field, what is your conviction?
    0:13:56 What is your thing that you’re going to talk about that’s different and unique that makes
    0:13:58 you an expert on that specific topic?
    0:13:59 So I love that.
    0:13:59 Okay.
    0:14:03 So let’s dig into this topic of being mentally strong.
    0:14:07 You’ve said that mental strength is not the same thing as mental health.
    0:14:08 So what do you mean by that?
    0:14:12 It becomes easier to understand if we talk about it in terms of physical strength and physical
    0:14:12 health.
    0:14:16 So nobody doubts the fact that you could go to the gym and you can lift weights and you can
    0:14:18 become physically strong.
    0:14:22 But on the flip side of that, it doesn’t guarantee you won’t ever get any physical health problems.
    0:14:23 Physical strength.
    0:14:26 Yeah, it’s cool to be physically strong and it does prevent a lot of health problems, but
    0:14:31 it doesn’t guarantee you won’t still get arthritis in your knees or you might still develop high
    0:14:31 blood pressure.
    0:14:33 Mental strength and mental health is the same.
    0:14:36 Becoming mentally strong can improve your mental health.
    0:14:37 It can prevent a lot of problems.
    0:14:43 But if you do develop something like anxiety or depression, it’s not a sign that you’re weak.
    0:14:46 And you can still keep building mental strength too.
    0:14:48 It’s a complicating factor.
    0:14:51 It makes it a little more difficult perhaps, but mental strength is all about the choices
    0:14:52 you make every day.
    0:14:55 There’s tons of opportunities to keep growing mentally stronger.
    0:15:00 And no matter how strong we think we are, there’s always room for improvement and life will show
    0:15:01 you that over and over again.
    0:15:03 I love what you’re saying right now.
    0:15:08 And I personally am on this journey to have way stronger mental health.
    0:15:14 I just feel like as I become a leader, I just constantly find myself needing to be in
    0:15:18 a place where like I’m cool, controlling my emotions that I don’t show emotions, whether
    0:15:22 that’s online or on stage or like, I just feel like it’s getting more amplified for me.
    0:15:24 So I love the work that you do.
    0:15:26 And I definitely want to dig into all of it.
    0:15:30 Before we do that, let’s talk about the stories that people have told you.
    0:15:35 You mentioned earlier that it’s sort of a motivator for you to hear all the stories.
    0:15:40 And you had this really popular book, this article, a TED Talk, like I said, with 23 million
    0:15:41 views.
    0:15:45 What are some of the stories that you heard from people who’ve applied your framework?
    0:15:51 Oh, I just got a message yesterday from a woman who said, I lost my mom a few years ago,
    0:15:54 but it really didn’t all click with me about what I was going through and how to heal from
    0:15:56 it until I read your book.
    0:16:01 And I’ll hear from people who will say things like that, like they felt a lot less alone or
    0:16:02 they finally felt like they had tools.
    0:16:07 Like I have hope that now that I know these tools exist and that these strategies are out
    0:16:09 there, I feel so much better.
    0:16:12 Or I’ll also hear from people who say, you know, I think I got it wrong.
    0:16:17 I think all these years that I was pretending like nothing bothered me, I thought I was acting
    0:16:20 tough, but really I wasn’t dealing with the things that were.
    0:16:25 So they realized that building mental strength looks different than they thought, that it’s
    0:16:30 about sometimes asking for help and about being vulnerable and about acknowledging pain and saying,
    0:16:34 Oh yeah, actually I struggle with this and I’m going to work on managing it too.
    0:16:39 And if anything good came out of COVID, I think it’s that a lot more people are talking about
    0:16:41 mental health and people are more willing to reach out.
    0:16:46 So I hear from a lot of people who say I resisted therapy for a long time, or I tried to pretend
    0:16:51 like I was okay for so many years, but now I’m feeling much more open to saying, yeah, I could
    0:16:52 use some help too.
    0:16:55 And a lot of your things really spoke to me in your book.
    0:16:59 So one of the first things that you recommend is not wasting time feeling sorry for yourself.
    0:17:03 Why is it so important to eliminate this type of behavior?
    0:17:05 It’s okay to be sad.
    0:17:05 It’s okay to grieve.
    0:17:07 It’s okay to be in a dark place.
    0:17:10 But what’s not healthy is when we stay stuck there.
    0:17:14 We have some control over our emotions, over our behavior, over the things we think about.
    0:17:19 Because when we feel sorry for ourselves, when life throws us those awful curveballs and it
    0:17:24 feels like everything’s awful, if you sit around and think about how horrible it is and how you’re
    0:17:28 helpless and hopeless, you won’t do anything to change it.
    0:17:32 And then you become a victim and you start to treat yourself like, you know, I can’t change
    0:17:33 anything, so why bother?
    0:17:35 And then we stay stuck.
    0:17:39 And I would see a lot of people who would go through something in life and they just felt
    0:17:41 like life had wronged them.
    0:17:45 And because of that, they were deserving of either something good to suddenly come their
    0:17:48 way or they were hopeless that anything good was ever going to come their way.
    0:17:49 But they didn’t try.
    0:17:54 They’d kind of given up on life and the ability to make life good for themselves or for somebody
    0:17:54 else.
    0:17:56 And they really felt like they didn’t have any contribution.
    0:18:00 And because of that, it becomes a self-fulfilling prophecy.
    0:18:04 If I wake up every day saying, there’s nothing I can do to make my life better, and I truly
    0:18:07 believe that, I guarantee life won’t get any better.
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    0:23:10 You were talking earlier about how a lot of the people who follow your work
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    0:23:16 So what are some of the tools of negative self-talk like this?
    0:23:18 Oh, so one is gratitude.
    0:23:21 Our brains are so hardwired to always look for the negative.
    0:23:23 But if you purposely say,
    0:23:26 I’m just going to come up with three things I’m grateful for today,
    0:23:28 you can start to train your brain to look on the bright side.
    0:23:32 We know that gratitude is associated with everything from better health
    0:23:35 to better sleep quality to better relationships.
    0:23:38 People who practice gratitude live longer.
    0:23:39 The list goes on and on.
    0:23:42 But it’s simple, it’s easy, and it doesn’t cost you any money
    0:23:44 if you just wrote in a gratitude journal before you go to bed.
    0:23:46 Write down three things.
    0:23:48 Start to look for the more positive things in life.
    0:23:49 That can go a long way.
    0:23:52 And another really easy strategy is to just ask yourself,
    0:23:54 what would I say to my friend right now?
    0:23:57 We’re so much kinder to other people than we are ourselves.
    0:23:59 We beat ourselves up for mistakes,
    0:24:02 or we put ourselves down for something that happened five years ago.
    0:24:04 We think I’m not good enough.
    0:24:06 But if you said, you know, what would I say to my friend right now?
    0:24:09 You probably have some really kind words for your friend.
    0:24:12 And if you just practice giving yourself those same kind words,
    0:24:15 self-compassion is key to helping you feel and do better.
    0:24:20 And I know it’s also really important to monitor the words that you actually say
    0:24:24 so that you are empowering yourself and not disempowering yourself.
    0:24:25 Can you talk to us about that?
    0:24:26 Yeah, certainly.
    0:24:29 The words that we use when we say something like,
    0:24:31 oh, so-and-so ruined my day today.
    0:24:34 Or my neighbor makes me feel bad about myself.
    0:24:36 Or my boss makes me work late.
    0:24:39 We’re implying that other people are in control of our lives.
    0:24:43 Truth is, you’re in control of how you think, how you feel, and how you behave.
    0:24:46 And of course, if your boss says you have to work late,
    0:24:47 you might choose to do it,
    0:24:50 mostly to avoid the consequence of not getting in trouble at work,
    0:24:51 but it’s a choice.
    0:24:53 And when we just change our language and say,
    0:24:56 you know, this is a choice, and I’m in control of how I feel.
    0:24:58 Even if somebody was rude to me today,
    0:25:01 they didn’t necessarily ruin my day unless I let them.
    0:25:04 And when we switch our language, it just empowers us to say,
    0:25:07 I have control over so many things in my life.
    0:25:10 I can’t control everything, but I can at least control myself,
    0:25:12 my thoughts, my feelings, and my behavior.
    0:25:14 And when we take back that power,
    0:25:16 somehow that just really helps us to say,
    0:25:19 and I want to live to reach my greatest potential.
    0:25:21 I want to go out there and do these things.
    0:25:23 And it really gives us, I think,
    0:25:26 the power to go out there and start to create some positive change.
    0:25:29 And I feel like when you are empowered
    0:25:32 and you don’t always talk in a way where you act like a victim,
    0:25:34 it’s also really good for business,
    0:25:36 because I feel like it’s authoritative,
    0:25:38 you build respect,
    0:25:41 because really successful people that you’d want to work with,
    0:25:42 they can tell in an instant,
    0:25:43 if somebody has a victim mindset,
    0:25:46 it’s a really big turnoff, wouldn’t you say?
    0:25:47 It is.
    0:25:50 And it might be those simple little things that we say in a meeting,
    0:25:51 like, excuse me, please,
    0:25:54 would you mind if I said something?
    0:25:55 Or I hate to interrupt,
    0:25:57 but when we apologize way too much,
    0:25:59 those little things certainly send a signal
    0:26:01 about how I expect you to treat me.
    0:26:04 If I don’t act like what I’m saying has any value,
    0:26:06 I guarantee nobody else is going to either.
    0:26:09 Another way that you recommend that we counter negative thoughts
    0:26:11 is to embrace change in a healthy way
    0:26:13 and argue the opposite perspective.
    0:26:15 Can you give us insight on that tool?
    0:26:18 So often when something is changing,
    0:26:20 we think about all the bad things that could happen.
    0:26:22 And it might be something small.
    0:26:24 You’re changing your software program.
    0:26:25 We think, oh, it’s going to be too hard.
    0:26:27 We underestimate ourselves.
    0:26:30 We overestimate how challenging it’s going to be.
    0:26:31 So just step back for a minute and think,
    0:26:34 what are the chances this might work out better than I’m imagining?
    0:26:38 And just arguing the opposite when you’re predicting horrible things,
    0:26:41 just argue the opposite that something amazing might happen.
    0:26:43 And your brain will kind of say that,
    0:26:46 all right, even though there is a one in a hundred chance
    0:26:46 things will go poorly,
    0:26:49 maybe there’s also a chance things will go well.
    0:26:50 And it can help you give a more balanced perspective
    0:26:53 so that you don’t just believe the negative.
    0:26:54 Otherwise, we convince ourselves,
    0:26:57 this is a hundred percent true that this thing is going to happen.
    0:26:59 So you just want to expand your mind to say,
    0:27:02 or maybe something amazing will happen too.
    0:27:03 Yeah.
    0:27:04 And I feel like a lot of us,
    0:27:08 a lot of the time we create these imaginary obstacles anyway,
    0:27:11 when it comes to our projects or things that we have to get done.
    0:27:12 A lot of it is just mental.
    0:27:16 So this exercise I imagine will help break through those barriers
    0:27:19 and maybe even help us think of creative solutions if we need them.
    0:27:20 Yes.
    0:27:24 Just opening our minds to that idea of maybe it will go well.
    0:27:27 And here’s some evidence that perhaps it’s going to turn out better
    0:27:28 than I would expect.
    0:27:30 It’s like if somebody said,
    0:27:32 there’s a one in a hundred chance you’re going to get a deadly disease,
    0:27:33 you might think,
    0:27:35 oh, I’m going to be that one in a hundred.
    0:27:36 But if somebody said to you,
    0:27:38 there’s a one in a hundred chance you’re going to win a million dollars,
    0:27:40 we’re much more likely to think,
    0:27:41 well, that won’t happen to me.
    0:27:46 So just recognizing that we tend to underestimate ourselves and our chances,
    0:27:48 our emotions get mixed in there.
    0:27:49 When we’re nervous about something,
    0:27:51 we are convinced it’s going to happen to us.
    0:27:52 When it’s something exciting,
    0:27:55 we can be easily convinced it’s not going to happen to us.
    0:28:00 So we want to mix some of the emotional reactions in with some logic sometimes.
    0:28:01 Okay.
    0:28:04 So I want to read a quote from you that really hit deep for me.
    0:28:05 You said,
    0:28:09 you won’t hear a mentally strong person complaining over lost luggage or traffic jams.
    0:28:12 Instead, they focus on what they can control in their lives.
    0:28:16 They recognize that sometimes the only thing they control is their attitude.
    0:28:18 So I really like this because like I said,
    0:28:23 I’m just trying to work on my mental health and I hate it when people complain.
    0:28:25 And I think a lot of people hate it when other people complain.
    0:28:28 It’s irritable, but I’m sure.
    0:28:30 And I know that I also complain myself.
    0:28:32 So why do people complain?
    0:28:33 Why do we complain?
    0:28:36 And how can we get better at not complaining anymore?
    0:28:37 And why is that so bad for us?
    0:28:40 There’s a misconception that venting is good for us.
    0:28:41 People tend to think,
    0:28:43 if I don’t get all of this out,
    0:28:45 then I’m going to blow up like a pressure cooker.
    0:28:48 And we know you don’t definitely don’t want to suppress your feelings.
    0:28:49 It’s okay to feel them.
    0:28:52 You don’t want to pretend I’m not sad.
    0:28:53 But at the same time,
    0:28:56 you don’t have to entertain whatever it is that’s annoying you.
    0:28:59 The more that you talk about those things that annoy you,
    0:29:01 the more real estate you’re giving them in your life.
    0:29:04 So if we took the example of a traffic jam,
    0:29:06 talking about it, complaining about it,
    0:29:09 spending a lot of time thinking about how this shouldn’t be happening to me,
    0:29:13 means I give that way more power in my life than I need to.
    0:29:19 But it also reinforces that idea that if I go home and I complain about this,
    0:29:21 then somehow I’m getting all of that out.
    0:29:22 So I’m not bottling it up.
    0:29:24 You’re much more better to walk in the door
    0:29:26 and talk about the best thing that happened to you today
    0:29:28 to improve your mood and help you feel better
    0:29:29 rather than just dwelling on the negative.
    0:29:33 Yet again, our brains are hardwired to go for the negative.
    0:29:35 So it’s easy to just think about,
    0:29:37 yeah, the one bad thing that happened today
    0:29:39 and overlook the nine good things that happened.
    0:29:41 So you have to go after the good sometimes and say,
    0:29:43 all right, so there was a traffic jam,
    0:29:45 but I don’t have to dwell on it.
    0:29:48 And another strategy is to just practice acceptance.
    0:29:52 So much suffering in life comes because we think this shouldn’t be happening.
    0:29:55 So if you’re in a traffic jam and you think,
    0:29:56 oh, this isn’t fair.
    0:30:01 Somebody up there got in an accident or some people are going too slow and they’re in my way.
    0:30:05 The more that you keep thinking all of those thoughts, the worse you feel.
    0:30:07 On the flip side, if you just reminded yourself,
    0:30:09 there are millions of cars on the road every day.
    0:30:10 Traffic jams are bound to happen.
    0:30:13 And how am I going to spend my time while I’m stuck in traffic?
    0:30:14 Maybe you listen to a podcast.
    0:30:17 Maybe you listen to music.
    0:30:19 Talk on the phone to somebody that you enjoy talking to.
    0:30:23 There’s so many options about how you respond to those obstacles in life.
    0:30:26 For me, I also feel like perspective really helps
    0:30:31 because I know personally that when everything’s like going amazing in my life,
    0:30:36 it will be that time period where little things like a traffic jam I’ll get upset about.
    0:30:41 But if like somebody’s dying or like the war is happening in Gaza right now,
    0:30:44 now anything that happens, I’m like, well, who cares?
    0:30:44 I’m not dying.
    0:30:45 You know, so.
    0:30:48 And that’s the thing I think about difficulties in life.
    0:30:52 Sometimes it does help us put things in a different perspective.
    0:30:53 I used to be terrified of public speaking.
    0:30:55 Well, then I gave the eulogy at my husband’s funeral.
    0:30:57 Suddenly, I didn’t mind public speaking anymore.
    0:30:59 It was really not a big deal.
    0:31:02 And I think when we go through those difficult things in life,
    0:31:04 when we’re experiencing difficult times,
    0:31:08 it helps us put those little tiny things into a completely different perspective.
    0:31:09 Totally.
    0:31:12 And I feel like in the time periods where you’re not having something traumatic,
    0:31:17 it’s like doing something so that you can regain that perspective and realize like,
    0:31:20 hey, this is a traffic jam, but I’ve been through way worse, right?
    0:31:21 Exactly.
    0:31:22 Okay.
    0:31:23 So let’s talk about anxiety.
    0:31:26 You have this cool concept in your book called anxiety alarms.
    0:31:27 Can you talk to us about that?
    0:31:30 A lot of people will say, well, you shouldn’t be anxious.
    0:31:35 And I think the reason anxiety gets so much bad rap is because we talk about anxiety disorders
    0:31:38 and then there’s anxiety, but they’re not the same thing.
    0:31:40 We don’t really talk about other disorders the same way.
    0:31:44 A clinical diagnosis of depression is different than feeling sad,
    0:31:46 but the language is the same for anxiety.
    0:31:49 Most of us have faulty alarm systems.
    0:31:50 You’re supposed to have anxiety.
    0:31:51 Anxiety alerts you to danger.
    0:31:55 Back in the day, if a hungry lion were chasing you in the woods,
    0:31:58 you’d want your anxiety to kick in so that you would spring into action.
    0:32:02 In today’s world, we don’t really face those exact same life or death situations.
    0:32:04 So we have a lot of false alarms.
    0:32:09 Anxiety goes off when you get an email from somebody that you don’t want to read,
    0:32:13 or your anxiety goes off because you’re thinking about that thing you have to do later today.
    0:32:16 Might just be going to the grocery store that’s going to be crowded.
    0:32:19 Those aren’t life or death things, even public speaking.
    0:32:20 It’s not going to kill you.
    0:32:22 But because we feel anxious, we tend to think,
    0:32:26 I shouldn’t do that, or it’s really risky, or we start to dread it.
    0:32:30 So sometimes one of the best things we can do is to just take a step back and say,
    0:32:32 what am I feeling right now?
    0:32:34 Maybe your palms are sweaty.
    0:32:35 Your stomach feels kind of sick.
    0:32:37 Those are some of your anxiety alarm bells.
    0:32:40 But then you ask yourself, is this a real alarm or a false alarm?
    0:32:43 Again, your anxiety should be kicking in sometimes.
    0:32:47 You wouldn’t look both ways before you crossed the street if you didn’t have any anxiety.
    0:32:52 But it’s important to recognize those times when your anxiety is a false alarm.
    0:32:56 Maybe you have to speak in front of five people today and you hate public speaking.
    0:32:57 That’s a false alarm.
    0:32:58 You’ll live through it.
    0:32:59 You’ll be okay.
    0:33:03 Or maybe you’re anxious about meeting somebody new next week and you’re thinking about all the
    0:33:04 things that could go wrong.
    0:33:05 What if they don’t like me?
    0:33:06 It’s okay.
    0:33:07 You’ll live through it.
    0:33:11 And just recognizing is this a false alarm or a true alarm can help put things, again,
    0:33:13 into that different perspective.
    0:33:18 And then do you treat it differently, whether it’s a false alarm or a true alarm?
    0:33:19 Yeah.
    0:33:23 So if we’re talking about a true alarm, so if somebody says, gosh, I have this incredible
    0:33:28 anxiety about, and maybe it’s something like my grandmother just had a health test and we
    0:33:29 don’t know what the results are.
    0:33:33 Your anxiety is up because you’re thinking it might be life or death for her.
    0:33:38 So you’re going to stop and ask yourself, is this a problem I need to solve or do I need
    0:33:39 to solve how I feel about the problem?
    0:33:44 You can’t fix a loved one’s health issue, but maybe there’s something you could do, like
    0:33:47 you bring her her favorite meal or you take her to her appointment.
    0:33:51 So like what action can you take to manage that problem that you can’t solve?
    0:33:56 And sometimes it’s our anxiety about something that’s telling us, don’t do that.
    0:34:02 If you have a gut feeling and a lot of anxiety about someone, certain circumstance, you might
    0:34:05 say, actually, I’m not going to go do that because perhaps it’s not safe.
    0:34:09 But when you know it’s just a false alarm, all right, I’m giving a speech on Friday in
    0:34:13 front of 10 of my peers and I have a lot of anxiety, then it’s like, I’m still going to
    0:34:14 give the speech.
    0:34:16 So how do I cope with the feeling of anxiety?
    0:34:17 Maybe I’m going to read a book.
    0:34:19 Maybe I need to practice the speech more.
    0:34:23 Maybe I’m going to just go for a walk and channel my energy into something that’s more
    0:34:24 productive.
    0:34:27 But again, it comes down to, I think, knowing the answer to that question.
    0:34:31 Is this a problem I need to solve or do I need to solve how I feel about this problem
    0:34:32 that I’m facing?
    0:34:38 Okay, let’s talk about how we should deal with our past and our memories, because I think people
    0:34:45 have a problem with either glorifying the old days or being traumatized by their past.
    0:34:47 So how should we deal with our past?
    0:34:49 Oh, that’s a great question, because you’re right.
    0:34:52 Our memories are strange.
    0:34:55 All of our emotional memories get stored into different parts of our brain.
    0:35:00 And so when we look back, yeah, we sometimes romanticize a relationship with an ex.
    0:35:01 Maybe it wasn’t that good.
    0:35:07 Or we think about our childhoods, and maybe we only remember the three bad things that happened.
    0:35:11 I’ve worked with siblings before who have completely different versions of events when it comes
    0:35:12 to their childhoods.
    0:35:14 And it’s not that they’re lying.
    0:35:18 It’s just the events that stand out to one person don’t really stand out to the other.
    0:35:23 So it’s important to think about that in terms of what am I remembering?
    0:35:24 Is this factual?
    0:35:26 What’s the rest of the story?
    0:35:27 What’s a different way to look at this?
    0:35:33 And even if we’re talking about something traumatic, there’s several versions of the same story.
    0:35:36 You might say, gosh, I had a really rough childhood.
    0:35:41 And that’s why I now am a really hard worker and why I put all my effort into
    0:35:45 earning more money and being a good person because I didn’t have that growing up.
    0:35:48 Somebody else might have been through the same thing.
    0:35:50 And they’re like, you know, I actually have no work ethic.
    0:35:52 I’m a really grumpy person because I had a really rough childhood.
    0:35:54 Nobody taught me anything about it.
    0:35:57 So just asking yourself, what’s another version of the story?
    0:35:59 Am I a victim who went through something awful?
    0:36:01 Or might I be the hero who survived something awful?
    0:36:05 And there’s different ways we can always remind ourselves of the story.
    0:36:11 So when I deal with clients who are romanticizing, say, a romantic partner and the relationship has
    0:36:13 ended, what’s the rest of the story?
    0:36:14 Why did it end?
    0:36:15 And they might even write that down.
    0:36:18 Like, here are 10 things about that relationship that weren’t that good.
    0:36:21 And when they start to romanticize it, they’ll read that list.
    0:36:24 And it just reminds them, all right, my brain is just going to the good.
    0:36:26 There were some bad things, too.
    0:36:27 And that’s why we’re not together.
    0:36:31 Or for somebody who had a really rough childhood or they’ve been through something traumatic,
    0:36:35 our brain is trying not to think about those things, but they keep popping up into our heads.
    0:36:39 So that’s why people will say, I have flashbacks when I don’t want to.
    0:36:43 I walk into a room and I smell something that reminds me of when I was seven years old.
    0:36:46 And suddenly, those memories come back to me.
    0:36:50 Sometimes it’s about exposure therapy, where you write down the thing that happened to you.
    0:36:54 And you might have to read it 50 times and read it out loud to a therapist.
    0:36:56 I always recommend if you’ve been through something traumatic,
    0:36:58 you may need to work through it with a therapist.
    0:37:02 Sometimes that helps to reorganize our brain so that
    0:37:04 those things don’t pop up when we don’t want them to.
    0:37:06 And for people who are like, you know,
    0:37:09 I just spent a lot of time kind of dwelling on bad things that happen.
    0:37:11 Again, it might be then about writing a list of,
    0:37:13 here’s some good things that happened to you.
    0:37:14 To kind of even that out.
    0:37:17 To recognize our brains are strange narrators.
    0:37:20 And it picks the parts of the stories it wants to tell.
    0:37:22 And it really reinforces our beliefs.
    0:37:24 If I come to the conclusion I’m not a good person,
    0:37:28 my brain will easily only pick out the times in life that I’ve messed up.
    0:37:30 I may have to go after those times when,
    0:37:33 actually, over here I did this thing that was kind of surprising.
    0:37:35 And this day I did this thing,
    0:37:37 that was actually a really good thing.
    0:37:39 Or I made a difference in this era of my life
    0:37:42 to change those stories that we tell ourselves.
    0:37:43 This is so important.
    0:37:45 And this really resonates with me.
    0:37:48 I had Layla Hermosey on the show.
    0:37:52 And she had a really traumatic childhood where her mother was like an alcoholic.
    0:37:56 And something that really helped her is that she learned about a study where
    0:37:59 people had to recall the facts of an event.
    0:38:00 I think it was 90%.
    0:38:02 I don’t remember the actual stat.
    0:38:05 90% of people like recalled the event facts incorrectly.
    0:38:08 And then she realized that all of our memories,
    0:38:12 like you just said, it’s exactly how we decide to frame the memory.
    0:38:15 So who knows how bad her childhood was?
    0:38:16 That’s what she said.
    0:38:18 Like, who knows how bad or like if it was really that bad,
    0:38:20 or I’m just remembering it that bad.
    0:38:22 I’m not remembering the good parts.
    0:38:24 That really helped me to think, well,
    0:38:31 I got fired from a job when I was 20 years old from an internship that I worked for free for three years.
    0:38:32 And for a long time, that traumatized me.
    0:38:35 And I would even recall the story, like how horrible it was.
    0:38:38 And I would tell it on podcasts and talk about it a lot.
    0:38:42 And then now I’m like, I decided to reframe that story.
    0:38:44 And I’m like, I don’t want to talk about that negative story
    0:38:47 because it just might be how I remember that story.
    0:38:50 That’s a great example because our memories are faulty.
    0:38:53 It will pick out the most emotional thing.
    0:38:56 And even when we’re convinced we know something,
    0:39:00 research will show we actually don’t know it nearly as good as we think we do.
    0:39:03 Like, let’s take eyewitness testimony in court, for example.
    0:39:05 An eyewitness might say, I am 100%
    0:39:07 certain that this is the person I saw commit the crime.
    0:39:12 Eyewitness testimony is actually like the most faulty sort of evidence that can ever be
    0:39:13 submitted into court.
    0:39:17 Yet, we tend to think if somebody says, I know for sure it was that person,
    0:39:21 juries tend to believe that person because they seem like they know 100%.
    0:39:22 We don’t.
    0:39:25 If you were witnessing a crime, your emotions are going to be high.
    0:39:27 Whether you’re scared or you’re confused about what’s going on,
    0:39:29 chances are you aren’t going to remember.
    0:39:32 But your brain could trick you into thinking, you know, that was definitely the person.
    0:39:36 Whether it’s because you want to be helpful or because you just are convinced.
    0:39:40 But the same thing happens with our lives, where we think, again, if I draw the conclusion,
    0:39:42 I’m not a good person.
    0:39:47 My brain will only go back and remember the times that would reinforce that idea that I have.
    0:39:51 And I’ll forget 8 million other times where there might be evidence to the contrary.
    0:39:55 So how would you say that healthy people treat the past?
    0:39:56 How do they navigate that?
    0:39:59 I think it’s a matter of knowing it happened.
    0:40:00 I learned from it.
    0:40:03 Here are the lessons, the positive lessons that I learned from it.
    0:40:08 Maybe even if it is the bad things, it’s still yet because of it, perhaps I’m changed.
    0:40:12 I don’t like to be the person who says like, what doesn’t kill you makes you stronger.
    0:40:17 Because a lot of people come out of difficult things and they are scarred.
    0:40:18 They’re much different than they were before.
    0:40:20 And that doesn’t mean that you’re weak.
    0:40:24 It just means, yeah, sometimes hard times change us and that’s okay.
    0:40:29 But just acknowledging that, like, gosh, I went through some really difficult things and
    0:40:32 here’s how my life is different because of it.
    0:40:33 Sometimes that’s helpful.
    0:40:37 Sometimes we want to say, no, I’m still the same person, even though I’ve been through all
    0:40:42 of that, or I just want to make sure that I acknowledge it in some way to say, yeah, I
    0:40:45 went through all of that and here’s what it is.
    0:40:47 And to also think back to our childhood labels.
    0:40:52 Every report card I ever had said I was painfully shy or she never talks in class.
    0:40:57 And so the thought of I would then grow up and become a speaker and a podcaster was really
    0:40:57 nowhere on there.
    0:41:01 But had I believed that hook, line and sinker for my entire life, I wouldn’t have been.
    0:41:05 So I think it’s important to know that the beliefs we have about ourselves sometimes are
    0:41:06 faulty.
    0:41:09 And if you go digging for evidence to the contrary, you can find it.
    0:41:13 We’ll be right back after a quick break from our sponsors.
    0:41:15 Hey, Young Improfeters.
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    0:46:13 So let’s talk about when it’s okay to actually relive our past, because I found out that on your late husband’s birthday, you and your family often have an adventure.
    0:46:16 So talk to us about why you do that and why that might help with things like grief.
    0:46:18 Oh, yeah.
    0:46:25 So as we were approaching what would have been his birthday, the first year after he passed away, I’d said to my mother-in-law, like, how are we going to spend the day?
    0:46:33 And after my mom had passed away, I hadn’t done a good job of honoring any of those things, like her birthday or their anniversary or anything.
    0:46:41 And so we had this conversation, like, we could stay home from work and stare at the walls and feel sorry for ourselves, or we could go do something.
    0:46:44 And Lincoln was this incredibly adventurous person.
    0:46:46 So we said, let’s honor his life.
    0:46:47 So we decided to go skydiving.
    0:46:50 So his mom and I went skydiving that year.
    0:46:54 His grandmother was going to go, but she’d just had cataract surgery, so her doctor wouldn’t clear her.
    0:46:58 And then we said, let’s make this an annual adventure where we go do something.
    0:47:01 So we rode mules into the Grand Canyon, and we took flying trapeze lessons.
    0:47:03 We’ve swam with sharks one year.
    0:47:08 So we always look for something to say, let’s honor his life and make it the best that we can.
    0:47:14 And even though he’s not here, let’s work on saying, how do we want to remember him moving forward?
    0:47:19 And friends and family and lots of people have joined us some years and gone on these adventures with us.
    0:47:23 And it’s really turned into a day that we look forward to rather than one we would dread.
    0:47:29 If we hadn’t have done that, I think it would be one of those days on the calendar where you just kind of wished it wasn’t there.
    0:47:34 Or we’d be really sad and thinking it’s too bad that we aren’t here to honor his birthday.
    0:47:36 So we decided, let’s go ahead and honor it anyway.
    0:47:37 Yeah.
    0:47:42 And I feel like a lot of the things that you’re saying is, how can we take the negative and make it productive?
    0:47:43 Yeah.
    0:47:49 And I’ve had people who’ve read my book and then said, you know, the anniversary of my divorce was always a really tough day.
    0:47:51 So I decided, here’s how I’m going to take it back.
    0:47:55 Or whenever there’s a difficult day on the calendar, plan ahead.
    0:47:56 How do I want to spend this?
    0:48:04 And it might be about honoring what happened in the past without feeling like you’re stuck there saying, you know, what do I want this year to look like when that date comes around?
    0:48:09 Or how do I want to honor something that maybe no longer serves me, but I’m changed.
    0:48:09 I’m different.
    0:48:11 How am I going to make this different moving forward?
    0:48:18 So another thing that people really get stuck on when it comes to their mental health or mental strength is feeling jealous, right?
    0:48:19 A lot of people feel envious.
    0:48:20 They feel jealous of others.
    0:48:25 Especially if you’re an entrepreneur, you might get jealous of people who are your competitors and things like that.
    0:48:32 So talk to us about why this is a really unhealthy thing to do, why it’s detrimental for us, and how we can overcome it.
    0:48:39 Social comparisons are incredibly detrimental, but it’s so hard not to do, especially in the age of social media.
    0:48:45 Everybody looks like they’re happy and healthy and wealthy and super successful when you scroll through social media.
    0:48:49 So it’s important to remember that you’re not in competition with anybody else.
    0:48:57 In fact, there’s research that will show if you just look at other people as an opinion holder, as opposed to your competitor, it changes everything in terms of your psychological well-being.
    0:49:07 If I look at other people and I think, oh, that person’s so much smarter than I am, or they have so much more amazing things going on in their life than I do, then I feel bad.
    0:49:10 It’s like I’m creating a hierarchy in my brain of who’s better.
    0:49:14 But if I just look at this person and I think, oh, I could learn from them.
    0:49:16 What strategies are they using to grow their business?
    0:49:18 How might I learn from that?
    0:49:19 They’re different from me.
    0:49:21 It’s not that they’re better or worse than I am.
    0:49:21 They’re just different.
    0:49:25 And it’s so important to do that because then it doesn’t harm us.
    0:49:26 It helps us.
    0:49:31 And so, so many of us spend so much time on social media and scrolling through and just looking at other people’s lives.
    0:49:35 That alone could make a huge difference in how it affects our mental health.
    0:49:39 And just knowing that I can create my own definition of success.
    0:49:43 And then I don’t care if you’re working toward your definition of success.
    0:49:47 It doesn’t feel threatening to me if I’m working toward my definition of success.
    0:49:54 And it goes back to that abundance mindset and knowing that just because you’re working on your goals, that doesn’t take away from me reaching my goals.
    0:49:59 I just talked to James Altucher yesterday and he told me something that reminds me of this.
    0:50:04 He said that in business, you need a plus, minus, and an equal.
    0:50:06 So plus is like a coach or a mentor.
    0:50:09 An equal are your peers, right?
    0:50:11 You’ve got to learn from peers, other entrepreneurs in your space.
    0:50:13 And then a minus is teaching other people.
    0:50:15 You’ve got to teach, right?
    0:50:15 So I love that.
    0:50:21 And it’s related to what you’re saying, because if you look at everybody as your competition, you’re going to be working on something alone.
    0:50:25 And actually, that’s not the way to be expansive and to do well in business.
    0:50:26 It’s quite the opposite.
    0:50:30 You need to be open and willing to work with your peers and also people who are doing better than you.
    0:50:31 Absolutely.
    0:50:32 And I love James Altucher.
    0:50:41 But I also love that idea because so often we want to hoard our good ideas as if people are going to steal them or we think, I don’t want anybody to know what I’m out there doing.
    0:50:47 And we run into things like imposter syndrome where people think, oh, other people assume I’m better than I am.
    0:50:48 I’m not doing good enough.
    0:50:50 I think that’s where that teaching thing comes in.
    0:51:01 When you can mentor somebody else, it really reminds you how far you’ve come, how much you’ve learned, and that you have accumulated a lot of knowledge and skills and tools that are easy to forget.
    0:51:04 Over time, we think, no, I’ve always known this.
    0:51:10 But then when you have somebody asking you questions, it reminds you, oh, yeah, there was a time in my life where I didn’t know that either.
    0:51:18 And for a lot of people, that really helps them to feel a lot better when they start to reach down and mentor people who are struggling and say, you’re new at this.
    0:51:19 I have some stuff.
    0:51:22 And to be open and willing to share those things.
    0:51:23 Yeah, totally.
    0:51:24 Okay.
    0:51:25 I want to talk about entitlement.
    0:51:28 It’s sort of a hot topic for Gen Z.
    0:51:32 I know that a lot of people call Gen Z the entitlement generation.
    0:51:35 I don’t believe that necessarily.
    0:51:36 I actually think they do a lot of positive work.
    0:51:38 But talk to us about entitlement.
    0:51:42 Do you feel like this is something that’s running rampant right now?
    0:51:45 And what are the signs of someone who’s entitled?
    0:51:50 So I think there’s a big notion that what you put into the world, you get back out.
    0:51:55 And so I run into a lot of people who will think, well, if I work really hard, then I deserve success.
    0:51:58 We know in the business world, plenty of people have worked incredibly hard.
    0:52:01 And for one reason or another, it doesn’t work out.
    0:52:05 And there are people on the other side of the planet who are outworking us all day, every day.
    0:52:10 If life were fair and we were given the amount of money that we earn, I stare at a computer most of the day.
    0:52:14 I’m not carrying jugs of water 17 miles for my family.
    0:52:16 It wouldn’t even out.
    0:52:20 So I don’t think it’s fair of ourselves to then say, well, I work really hard, so I deserve success.
    0:52:27 Or sometimes people will say to me, like, it’s so amazing all these great things happened to you because you deserved it because you went through something hard.
    0:52:28 No.
    0:52:30 And it doesn’t even out, trust me.
    0:52:36 But there are plenty of people who’ve gone through incredibly tough things and they didn’t have something amazing happen.
    0:52:38 Life isn’t fair.
    0:52:42 And that’s really tough to come to that conclusion of, yeah, life isn’t fair.
    0:52:46 But on the other side of that, I think it helps us to know, like, I don’t have to keep score.
    0:52:52 I could be nice to somebody and karma doesn’t necessarily mean that people are going to be super nice to me tomorrow, but that’s okay.
    0:52:53 And I’m okay with it.
    0:52:56 For some people, that’s really tough.
    0:52:58 And we talk about this in therapy often, people’s expectations.
    0:53:09 And I ran into this problem where a lot of people had these vision boards where they would post a photo of something and they just really expected it to happen if they sat on the couch and waited for the universe to gift it to them.
    0:53:15 And it might be somebody who said, you know, I have a Lamborghini on my vision board and I don’t know how I’m going to get it, but someday it’s going to happen.
    0:53:21 And they really weren’t going to put in the work to make any of it happen, but they thought that they deserved it because they were a good person.
    0:53:27 So I think it’s important to recognize that we all have times where we feel like, oh, you know, I’m kind of special.
    0:53:28 I’m kind of deserving.
    0:53:30 For honest, we have those moments.
    0:53:36 But to recognize that, again, just because you’re nice to somebody doesn’t mean something great is going to happen to you tomorrow.
    0:53:40 Or if you go through something bad, it doesn’t guarantee something great is going to happen.
    0:53:45 I think the more that we come to those conclusions and the more that we accept, yep, bad things do happen.
    0:53:49 Sometimes good things happen to people that we don’t think deserve it, too.
    0:53:50 And that’s life.
    0:53:55 And figuring out how do I cope with the emotions that get stirred up when those things happen.
    0:53:56 Yeah.
    0:54:01 I feel like what you’re saying about expectations is so important because I feel like that’s really what it boils down to.
    0:54:04 It’s like having these expectations that something is going to happen.
    0:54:06 Are you saying to lower our expectations?
    0:54:08 What’s your advice there?
    0:54:12 It boils down to just recognizing, like, what can I control today?
    0:54:15 I can control how much good I put out into the universe.
    0:54:20 And even if it doesn’t come back to me tenfold, I can wake up tomorrow and do it again.
    0:54:30 And when we just recognize that I had the power to impact somebody’s day, it might be smiling at the cashier at the store or complimenting a stranger on their shoes.
    0:54:40 But those little things can certainly put out tons of positive vibes, but I don’t need to do those things just because I then think I’m going to win the lottery next week because I was a good person today.
    0:54:44 So I think just recognizing every day, what do I have control over?
    0:54:46 How do I want to be in the world today?
    0:54:49 No matter what kind of curveballs life throws me, what are my core values?
    0:54:51 Who I want to be?
    0:54:54 We can also just choose to say, I’m going to act like the person I want to become.
    0:54:58 If I want to be a mentally strong person, I’m going to act like a mentally strong person today.
    0:55:02 If I want to be a kind and confident person, I can choose to act like that.
    0:55:09 Even if I don’t feel like it, I might be grumpy because I woke up on the wrong side of the bed or because something else happened yesterday that I wasn’t thrilled about.
    0:55:11 But I still have choices every day.
    0:55:21 When we start to recognize that, that I have choices, I think it also frees us up to recognize that, all right, no matter how many bad things happen to me, I have choices in that too.
    0:55:26 And I think related to that is this idea of really taking agency over your life.
    0:55:30 And I know for me, when I was younger, I used to always need to be around other people.
    0:55:32 I used to always want to be with friends or my boyfriend.
    0:55:34 I couldn’t ever be alone.
    0:55:40 And it wasn’t until I decided to start being alone, like when I was 19, 20, that’s when I really started to develop.
    0:55:45 I was able to listen to books that helped me develop, starting to work out by myself, taking walks by myself.
    0:55:48 And it made me a better person, I think.
    0:55:52 So why is it important for us to spend time alone?
    0:55:54 There are so many benefits of solitude.
    0:55:56 Solitude gets a bad rap.
    0:55:58 People tend to think it’s about being lonely.
    0:56:00 And they think, oh, you know, I just, I don’t want to be lonely.
    0:56:03 But it’s so important to be by ourselves sometimes.
    0:56:06 It’s really how you get to know yourself.
    0:56:11 It’s how you get to figure out decisions in life and who you are and to get to know your emotions.
    0:56:15 We know that even kids who can play by themselves have fewer behavior problems.
    0:56:18 They have better psychological well-being in life.
    0:56:21 Today, though, you don’t really have to spend any time alone.
    0:56:25 Even when you are alone, you can always be listening to podcasts.
    0:56:27 Clearly, I’m not against listening to podcasts.
    0:56:31 But there are times when you need to say, I’m not going to have any noise in my ears.
    0:56:38 For a lot of people, the only time that they really spend any time alone is when they go to sleep at night.
    0:56:44 And we find that so many people are listening to podcasts even to fall asleep because they don’t want to be alone with their thoughts.
    0:56:48 So sometimes it’s just about letting yourself be alone with your thoughts.
    0:56:49 Because how else do you plan your life?
    0:56:54 How else do you reflect on things and think, what did I do today that was a great job?
    0:56:55 What do I want to do better tomorrow?
    0:56:57 Where am I growing in life?
    0:56:59 What do I want my life to look like?
    0:57:05 We spend so much time planning little things or planning a vacation or planning our wedding, but we don’t plan for the long haul.
    0:57:07 How do you want your life to be different?
    0:57:14 It’s really tough to do that because when you’re around other people, they influence your decisions from what you’re going to eat to where you’re going to go to how you’re going to spend your time.
    0:57:22 And it’s really the alone time that helps us better figure out who we are and what we want to be like in this world.
    0:57:27 And when I was writing this question, this wasn’t in your book, but I know that your book was written.
    0:57:30 When did it come out in like 2018 or 2016?
    0:57:32 The first book came out in 2014.
    0:57:35 So it was written a while ago.
    0:57:38 And when I read this be alone part, I was thinking, you know what?
    0:57:43 I feel like nowadays probably a lot of 20-year-olds spend a lot of time alone.
    0:57:49 Maybe it’s the opposite now that they need to go out and proactively be comfortable with meeting other people.
    0:57:50 What are your thoughts on that?
    0:57:56 Yeah, it’s all about a balance because there are people who say, you know, on the weekends, I don’t leave the house.
    0:57:59 I come home and I just read books and I stay at home.
    0:58:01 We all need that balance.
    0:58:02 We’re social creatures.
    0:58:08 And we know from the research that social media is not giving us what we need when it comes to connecting with people.
    0:58:12 We need to be face-to-face and in person as much as we can.
    0:58:18 And it becomes the default though sometimes, I think, especially since COVID, that people say, you know, I’m just more comfortable staying home.
    0:58:27 But it’s so important for us to have connections and not just superficial connections because the cure for loneliness isn’t to just be around people.
    0:58:28 It’s to really connect with people.
    0:58:34 That means being vulnerable, finding people that you can talk to, being able to ask somebody questions or somebody that you can ask for help.
    0:58:38 Or who would you call if you have a problem at two in the morning?
    0:58:43 A lot of people would say, I don’t have anybody I could call or anybody I’d feel comfortable calling when I have a crisis.
    0:58:46 We need that in our lives.
    0:58:53 And then it becomes much easier to then appreciate alone time because it becomes that balance of saying, I do have time alone with my thoughts.
    0:58:58 But I also have plenty of human connections who can help me balance things out and help me feel good too.
    0:58:59 I loved this.
    0:59:02 I loved learning about how to be mentally strong.
    0:59:05 I want to move into some more entrepreneurship advice as we close out.
    0:59:10 And really, you mentioned it a few times that like you were told you were super shy when you were young.
    0:59:13 You were afraid of public speaking at one point.
    0:59:15 Is it safe to say that you’re naturally an introvert?
    0:59:18 You know, I think I’m an ambivert.
    0:59:18 I say I fall.
    0:59:21 I think a lot of people fall somewhere in the middle of the spectrum.
    0:59:22 I think that’s me.
    0:59:22 Okay.
    0:59:24 I’m an extrovert.
    0:59:29 So I feel like I never have good advice for anyone because it’s like, if anything, I love to like anything that puts me in the spotlight.
    0:59:30 Like I feel good about it.
    0:59:31 I thrive with it.
    0:59:36 But for entrepreneurs, it’s really important really to put our face out there.
    0:59:37 We have to do a lot of talking.
    0:59:39 You have to have confidence.
    0:59:43 And I feel like that skill is not very natural for introverts, ambiverts.
    0:59:46 So I’d love for you to give some advice for everybody who falls into those buckets.
    0:59:51 For anybody who’s not comfortable, then you figure out, like, what are the workarounds?
    0:59:55 So if you don’t want to put your face on a video, you might have an animated video.
    0:59:59 You might come up with an article that you feel comfortable writing about, but you’re not going to speak about.
    1:00:02 So always start small and you take small steps.
    1:00:08 And if something feels, this is so far out of my comfort zone, you might decide, all right, I’m going to back up.
    1:00:12 Something a lot of people do is they take a giant leap first.
    1:00:14 And we know that that can backfire.
    1:00:24 So if you’re terrified of public speaking, don’t try to get up on a stage and give a TEDx talk for your very first speech ever, because it might feel like it’s so overwhelming that you then never want to give another speech.
    1:00:32 You might start by giving a talk to just four people, or maybe you start with yourself in the mirror, and then you invite one friend and you say, can you listen to this for me?
    1:00:35 So those really small steps are important.
    1:00:38 And then again, figuring out what kind of accommodations do you want to make.
    1:00:47 You might never launch a podcast, or you might never decide that you’re going to put your face on social media all the time, but what are you comfortable with?
    1:00:48 And experimenting with that.
    1:00:55 Sometimes you figure out, well, this felt uncomfortable last year, but I’ve been doing it for a while, and suddenly it feels like second nature.
    1:00:59 Or I’ve practiced this for a while, so I can still take one more small step.
    1:01:04 And the therapy office will often talk about finding things that are a four on the scale of one to ten.
    1:01:08 So if one is super comfortable, ten is terrifying, you want to do something that’s about a four.
    1:01:09 A four is tolerable.
    1:01:15 And then after you’ve been doing that for a little while, maybe it’s making really quick Instagram reels.
    1:01:18 After a while, that doesn’t feel so scary, and it becomes more like a three.
    1:01:20 So then you say, well, what would now be a four?
    1:01:23 And always just keep challenging yourself just a little bit at a time.
    1:01:28 And the more we do that, the more we realize that we have skills and tools that perhaps we didn’t even know existed.
    1:01:30 Really good advice.
    1:01:35 And like I was saying earlier, you’re somebody who I always think of when I think of like a niche thought leader, right?
    1:01:39 And so what is your advice for folks who really want to dominate in their niche?
    1:01:41 Oh, that’s a good question.
    1:01:42 And thank you for saying that.
    1:01:43 I appreciate it.
    1:01:46 I think to not be afraid to put stuff out there.
    1:01:50 I’ve written so many articles that never went viral and probably a lot of people didn’t read.
    1:01:52 But nobody judges you on those things.
    1:01:54 They judge you on the bigger things.
    1:01:55 That’s really what works.
    1:01:57 So it’s okay to throw a lot of stuff out there.
    1:02:01 And if nobody reads it, it’s not the end of the world because nobody read it.
    1:02:05 So there’s not a million people out there thinking that you wrote something terrible.
    1:02:06 Ten people read it.
    1:02:08 You only have ten potential readers anyway.
    1:02:13 So I’d say to not be afraid and to just keep creating content in a way that feels comfortable
    1:02:17 for you, whether it’s a podcast or you create articles or you’re creating stuff for social
    1:02:21 media and knowing that there are tons of different ways to get your message out there.
    1:02:25 And a lot of it has to do with experimenting and figuring out what’s going to work for you.
    1:02:30 And related to that, my last question to you before we wrap things up is,
    1:02:32 what are your favorite ways to get your message out there?
    1:02:35 You have a podcast, you write books, you have articles.
    1:02:37 What is your favorite ways to get your message out right now?
    1:02:39 Oh, that’s a good question, too.
    1:02:40 It’s changed over the years.
    1:02:42 I guess before it was writing articles.
    1:02:47 And now that I have a podcast, podcasting is really cool and absolutely love to be able
    1:02:51 to churn out podcast episodes and speaking, which I never thought I would say either.
    1:02:56 I get invited to speak at corporations and conventions and speak to live audiences so I
    1:03:00 could get feedback speaking into the microphone or putting books out there.
    1:03:05 I don’t get to have interactive live questions, but I get that when I speak to live audiences,
    1:03:06 which is a treat.
    1:03:07 Yeah.
    1:03:11 And because you’re speaking live, the trust is so much higher.
    1:03:15 So they’re more likely to buy and be your super fans and things like that.
    1:03:15 Exactly.
    1:03:19 Well, I end my show with two questions that I ask all of my guests.
    1:03:21 Speak your mind.
    1:03:22 You don’t have to talk about today’s topic.
    1:03:27 What is one actionable thing our young and profiters can do today to become more profitable
    1:03:28 tomorrow?
    1:03:34 I would say do something every day to challenge yourself, just to prove to your brain that you’re
    1:03:35 stronger than you think you are.
    1:03:39 It might be that you set out to do as many pushups as you can.
    1:03:42 And then you notice when your brain says, oh, you’re too tired.
    1:03:43 You can’t do another one.
    1:03:44 Do at least one more.
    1:03:46 You can probably do five more.
    1:03:50 But doing that just teaches your brain that you’re not going to listen to it.
    1:03:52 I run a timed mile every day.
    1:03:56 So when my brain tells me, you’re too tired, you can’t keep going, I actually start to run
    1:03:56 faster.
    1:04:02 Just as a way to train my brain and to recognize I’m more capable and competent than I think
    1:04:02 I am.
    1:04:04 So always tell people, just challenge yourself.
    1:04:09 The more that you challenge yourself to do more than you think you can, it just becomes
    1:04:09 second nature.
    1:04:13 And in business, you certainly need to be able to challenge yourself and do more than you think
    1:04:14 you can sometimes.
    1:04:16 I love that.
    1:04:17 That reminds me of Ed Milet.
    1:04:19 He talks about 1% more.
    1:04:19 That’s so good.
    1:04:22 And what is your secret to profiting in life?
    1:04:23 And this can go beyond business.
    1:04:29 I think it’s knowing what my values are and then feeling confident that I can stay true
    1:04:30 to those values.
    1:04:35 Decisions in life become so much easier when you know what your core values are and what’s
    1:04:35 important.
    1:04:38 So you can say no to the things that don’t serve you well.
    1:04:40 What are your core values?
    1:04:46 Friends and family and the people in my life are super important and also giving back to
    1:04:51 the community and knowing that I have some skills and talents and resources that I can freely
    1:04:52 give to people.
    1:04:56 And where can everybody learn more about you and everything that you do?
    1:05:01 So my website’s The Best Place, which is amymorinlcsw.com.
    1:05:06 And on there, we have my TEDx talk and links to all six of my books on mental strength and information
    1:05:10 about my podcast, which is Mentally Stronger with therapist Amy Morin.
    1:05:11 I love it.
    1:05:12 We’re going to stick all of those links in the show notes.
    1:05:14 I highly recommend her podcast.
    1:05:15 Thank you so much, Amy.
    1:05:17 Thanks for having me, Hala.
    1:05:26 One of my favorite takeaways from today’s conversation with Amy Morin is that your best
    1:05:29 customer is often your former self.
    1:05:34 Think about what you yourself have been through or struggled with, and then think about what
    1:05:40 you did to solve that problem, and then ask yourself, how can I help others who are struggling
    1:05:42 with the same exact thing?
    1:05:47 When Amy first wrote down her article on the things that mentally strong people don’t do,
    1:05:50 she had her own experiences with loss in mind.
    1:05:58 And while she only got paid a measly $15 for publishing it, millions of people read and benefited
    1:05:58 from that article.
    1:06:02 And she even received a book deal out of all this.
    1:06:07 But she realized something even more valuable than that in the process, that it wasn’t just
    1:06:11 the knowledge she had acquired in college as a therapist that could help others.
    1:06:18 It was sharing with others the hard-won lessons she had learned throughout her own life experiences.
    1:06:22 Amy also shared with us some great tools for becoming mentally stronger.
    1:06:28 For example, when you want to beat yourself up over something, ask yourself instead, what
    1:06:29 would I say to my friend right now?
    1:06:33 We’re so much kinder to other people than we are to our own selves.
    1:06:38 And we should learn to practice a bit more grace when it comes to our own shortcomings.
    1:06:44 Also, when you’re feeling jealous of somebody else’s success, it’s important to remember that
    1:06:47 you’re not really in competition with anyone else.
    1:06:53 It’s far more productive to look at the potential rival as somebody who’s an opinion holder and
    1:06:55 not necessarily an opponent.
    1:06:58 They’re people that you can learn from, get inspired from.
    1:07:02 Ask yourself, what strategies are they using to grow their business?
    1:07:07 How might I learn from that instead of being jealous of what they’re doing?
    1:07:11 Thanks so much for listening to this episode of Young and Profiting Podcast.
    1:07:15 We’re always eager to learn from you, dear listeners.
    1:07:20 So if you listened, learned, and profited from this conversation with the mentally strong
    1:07:24 Amy Morin, please share this episode with your friends and family.
    1:07:28 Just hit that share button and text a link to this episode to somebody who you think could
    1:07:29 benefit from it.
    1:07:34 And if you did enjoy this show and you learned something, then why not drop us a five-star review
    1:07:35 on Apple Podcast.
    1:07:39 Nothing helps us reach more people than a good review on Apple.
    1:07:44 You can also catch me on Instagram at Yap with Hala or LinkedIn by searching my name.
    1:07:45 It’s Hala Taha.
    1:07:47 And I did want to shout out my amazing production team.
    1:07:48 You guys are awesome.
    1:07:51 Thank you so much for all your hard work behind the scenes.
    1:07:56 This is your host, Hala Taha, aka the Podcast Princess, signing off.

    Losing her mother and husband fueled Amy Morin’s quest to understand mental strength—an essential part of Mental Health, positivity, and wellness. On one of her darkest days, she published an article titled “13 Things Mentally Strong People Don’t Do.” Read by 50 million people, the piece catapulted her to ‘self-help guru’ status. Now, she trains people to build their mental strength. In today’s episode, Hala and Amy discuss tools and strategies for maintaining mental strength.

    In this episode, Hala and Amy will discuss:

    (00:00) Introduction

    (00:59) Early Passion for Mental Health

    (02:06) Personal Tragedies and Resilience

    (04:41) The Turning Point: Writing the Viral Article

    (08:57) Becoming a Thought Leader

    (12:25) Understanding Mental Strength vs. Mental Health

    (15:21) Tools for Building Mental Strength

    (24:56) Dealing with Anxiety and Past Memories

    (29:08) Reframing Your Story

    (30:02) Dealing with Traumatic Memories

    (33:26) Healthy Ways to Treat the Past

    (34:52) Turning Negative Days into Positive Experiences

    (37:00) Overcoming Jealousy and Social Comparisons

    (40:12) Understanding and Managing Entitlement

    (44:37) The Importance of Solitude

    (47:55) Advice for Introverted Entrepreneurs

    Amy Morin has been dubbed “the self-help guru of the moment” by The Guardian. She is a psychotherapist, popular keynote speaker, and international bestselling author. In 2013, she wrote a viral article 13 Things Mentally Strong People Don’t Do,” picked up by websites like Forbes, Business Insider, and Psychology Today. Her debut book of the same title is a Wall Street Journal and USA Today bestseller. In 2015, she delivered one of the most popular TEDx talks of all time, “The Secret of Becoming Mentally Strong,” now viewed more than 23 million times. She’s a contributor to Inc., Forbes, and Psychology Today, reaching more than two million readers each month, inspiring them to develop a stronger mindset and tap into their motivation.

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  • 627. Sludge, Part 1: The World Is Drowning in It

    AI transcript
    0:00:09 I have a story to tell you, and I’m curious if anything like this has ever happened to you.
    0:00:14 I recently got a letter from the Department of Motor Vehicles saying it’s time to renew my driver’s license.
    0:00:18 This is a letter that no one looks forward to receiving.
    0:00:22 In many places, the DMV is famously hard to deal with.
    0:00:26 Long lines, confusing protocols, etc., etc.
    0:00:36 But as I read the letter, I see there is a loophole that if you are a member of AAA, the American Automobile Association, which I happen to be,
    0:00:42 then you can renew your license at their office and even better, you can set up an appointment ahead of time.
    0:00:44 That was exciting.
    0:00:52 So I made my appointment online, put it in my calendar, got all my documents together, and I showed up on the right day at the right time
    0:00:59 and found, to my surprise, a long line of people waiting for what looked to be just two or three clerks.
    0:01:04 I asked a couple people online what time their appointments were for, and they said they didn’t have appointments.
    0:01:06 They had just walked in.
    0:01:12 And so I, being an optimist, I thought maybe there’s a separate line for appointments.
    0:01:20 So I asked around, and one helpful AAA employee told me that, no, the line is the line, is how he put it.
    0:01:24 And how long do you think that line will take, I asked?
    0:01:27 Oh, probably just two hours, maybe three, he said.
    0:01:34 I had pictured myself buzzing in with my appointment, being done in 15 minutes, maybe 30.
    0:01:40 Even an hour would have been okay, but two hours or three, that I could not swing.
    0:01:46 So the next time you hear about a guy being arrested for driving with an expired license, that will be me.
    0:01:58 What happened at AAA surprised me, especially because after I’d made my appointment, I received a couple emails confirming it and asking me to let them know if I’d be late.
    0:02:07 So I really thought I had an appointment, the way the word is commonly used, but I realize now that their definition and mine were not the same.
    0:02:17 Either that, or I had simply run into a situation where a seemingly simple thing is made complicated or slow or frustrating.
    0:02:19 Has this sort of thing ever happened to you?
    0:02:21 Of course it has.
    0:02:25 It happens all the time, and it comes in many flavors.
    0:02:34 For instance, when it takes 30 seconds to sign up for some subscription service and then forever to cancel it.
    0:02:42 Or when you fill out some massive government form online, but that one data field won’t accept your answer.
    0:02:45 And when you try to hit submit, the whole thing freezes.
    0:02:57 Or when your insurance company sends you a menu of health care plans and you literally cannot understand the difference between the options or how much they will actually cost.
    0:03:00 There is a word for this kind of thing.
    0:03:04 This is my example of sludge.
    0:03:04 Sludge.
    0:03:05 Sludge.
    0:03:05 Sludge.
    0:03:06 Sludge.
    0:03:13 When something is made easier to do, that is called a nudge.
    0:03:17 When it’s made harder, that is sludge.
    0:03:21 It’s no coincidence that these words rhyme, as we will hear later.
    0:03:23 They come from the same person.
    0:03:25 But where does sludge come from?
    0:03:29 Is it the inevitable residue of bureaucracy?
    0:03:34 Does it come from a lack of effort or maybe sheer incompetence?
    0:03:37 Is sludge ever a strategic maneuver?
    0:03:46 Today on Freakonomics Radio, we will try to answer all those questions as we begin a two-part series on sludge.
    0:03:49 Did we really need two episodes for this?
    0:03:50 We did.
    0:03:53 Because sludge is everywhere.
    0:03:55 And it’s time to fight back.
    0:04:13 This is Freakonomics Radio, the podcast that explores the hidden side of everything, with your host, Stephen Dubner.
    0:04:24 Here’s a voice you may recognize.
    0:04:26 He’s been on the show a few times.
    0:04:30 If you make things harder, I call that sludge.
    0:04:35 Kind of a fun word for stuff that’s the opposite of fun.
    0:04:36 Name, please.
    0:04:38 Richard Thaler.
    0:04:42 I’m a professor at the Booth School of Business at the University of Chicago.
    0:04:47 And you co-wrote a book years ago, a beloved book, really, called Nudge.
    0:04:48 Correct.
    0:04:53 For anyone who’s had the ill fortune to have not read Nudge, how would you describe it?
    0:05:01 It’s a book about how to make life better through what we call choice architecture,
    0:05:10 which means arranging the environment in which we make decisions to make it easier to navigate.
    0:05:13 A nudge in that context is what exactly?
    0:05:15 Nudge makes things easy, right?
    0:05:18 It’s the WD-40 of life.
    0:05:21 Sludge is the opposite.
    0:05:24 Sludge literally is gunk.
    0:05:30 As for the word itself, the way we’re talking about it today, who pioneered the use of the word sludge in this context?
    0:05:33 Are you laying claim to having invented that?
    0:05:34 I certainly think I did.
    0:05:41 Apparently, there are others who have also made that claim, but they haven’t written a book that rhymes with it.
    0:05:52 Let me intrude here for just a second to say that Thaler, compared to his fellow academic economists, is a bit unusual.
    0:05:53 He is plenty smart.
    0:06:00 He has a Nobel Prize, for instance, but he also engages with the real world in a way that many academics don’t.
    0:06:05 Even in very serious matters, he manages to bring the fun.
    0:06:11 Some years back, I spent one of the most enjoyable afternoons of my life with Thaler.
    0:06:20 We both happened to be in London for work, and he had been asked to visit a few cabinet ministers to discuss how they might employ nudge strategies.
    0:06:22 So he suggested I come along.
    0:06:29 As we went from ministry to ministry, he’d say, hey, you’re getting two for the price of one today, nudge and for economics.
    0:06:41 And he proceeded to dispense nudgy advice about tax forms and how to get more people to insulate their attics, all of which left the ministers pleased and enthused.
    0:06:49 Thaler has a can-do spirit, and this applies even to the challenge of eradicating sludge.
    0:06:59 So I asked him to start by giving a general description of the problem and whether most sludge is intentional, accidental, avoidable, or what.
    0:07:08 Let’s start with a category that I’ll call inadvertent and or incompetent sludge.
    0:07:12 It comes because somebody didn’t think about it.
    0:07:17 My favorite example of that is due to a guy called Don Norman.
    0:07:25 Don Norman is a design scholar who is willing to point out bad design, including what are now called, in his honor, Norman doors.
    0:07:31 There are doors that have handles that are called pulls.
    0:07:34 From that name, you know just what they look like, right?
    0:07:40 They’re tall and often chrome or something.
    0:07:47 Given the name, you know what that thing is designed to do.
    0:07:49 Not be pushed, you’re saying.
    0:07:51 Not be pushed, right.
    0:07:59 And no matter what is written on that door, your brain just wants to pull it.
    0:08:14 There are some architects who I think should go to a special place in hell where every door is designed in order to get you to do the wrong thing.
    0:08:17 Let’s clarify what we want to say about these.
    0:08:24 It’s not that somebody designed them to make fools of people.
    0:08:26 This was just incompetence.
    0:08:36 You just didn’t think that if you put a pole on a door that needs to be pushed, you’re really making life harder than it need be.
    0:08:37 Okay.
    0:08:40 So that’s an example of physical sludge.
    0:08:45 Give me a nice example of a more virtual or representative sludge.
    0:09:03 A simple example is what I call the unsubscribe trap where with one click, you can sign up for some service or subscription, but then to unsubscribe, they make you jump through hoops.
    0:09:08 You have to call, you have to wait, and then they try to sell you something.
    0:09:09 That sludge.
    0:09:14 In cases like that, how intentional and or strategic is it?
    0:09:23 Is that the firm making it harder to, in this case, cancel because canceling means less money and they’re trying to profit maximize by essentially not letting you cancel?
    0:09:27 Is that what it’s about or is it more incompetence or is it something else?
    0:09:30 I think that one is clearly intentional.
    0:09:37 They know it’s inconvenient because they are consumers also of other services.
    0:09:48 There are stories of gyms during COVID that would make their members come to the gym to quit.
    0:09:51 The gym that they’re not allowed to go to.
    0:09:54 Nobody’s designing that innocently.
    0:10:08 There are some big subscription-based companies that I’ve personally tried to convince to stop doing this, and somebody has told me, no, that would cost us too much money.
    0:10:17 Are there any good estimates of sludge as a share of GDP or the overall cost of sludge?
    0:10:19 No, not that I’ve seen.
    0:10:23 And part of the problem is so much of it is time.
    0:10:33 But, I mean, if we think about the U.S. medical system, the sludge has to be in the hundreds of billions of dollars per year.
    0:10:42 When we started working on these episodes, we asked listeners to send in examples of sludge in their lives.
    0:10:46 And a lot of them did have to do with medical sludge.
    0:10:48 Here are a few of them.
    0:10:53 So my wife got the RSV vaccine for pregnant women when it was still pretty new.
    0:10:56 It took us six months to get reimbursed.
    0:11:03 They were sludged with trying to figure out whether the issue is with health insurance or the pharmacy benefit managers or the pharmacy chain.
    0:11:09 I’m a psychologist at my work in a hospital.
    0:11:20 To send a report to another hospital, a client has to fill out a paper copy and pay money to access their report, which is their health information.
    0:11:25 And we can’t send those reports electronically.
    0:11:30 In one case, we actually had to mail the report to another agency in our city.
    0:11:39 I’ve made 12 calls to the insurer, spoken with seven different people, and spent over 30 hours trying to understand their deductible accumulators.
    0:11:49 I have reconciled 17 pages of printouts against my own Excel spreadsheet and have identified $350 owed back from a provider due to a deductible recalculation in June.
    0:11:53 It really shouldn’t be this difficult and time-consuming for any of us.
    0:12:00 One reason that health care sludge is such a big problem is that health care is such a big industry.
    0:12:06 It makes up nearly 20 percent of our GDP, and it employs more people than any other industry.
    0:12:11 So I went back to Richard Thaler to find out more about health care sludge.
    0:12:12 Talk to Ben about that.
    0:12:15 Talk to Ben about that, he says.
    0:12:19 In the history of Freakonomics Radio, there’s only been one ironclad rule.
    0:12:21 Do what Thaler says.
    0:12:23 So I made that call.
    0:12:24 My name is Ben Handel.
    0:12:33 I’m an economics professor at UC Berkeley, working in the areas of health care economics, industrial organization, and behavioral economics.
    0:12:38 I asked Handel to start us off with an example of what he thinks of as health care sludge.
    0:12:45 One example is, can you find which doctors are actually covered by your health plan?
    0:12:50 Let’s say you are going to look for a doctor on the insurer’s website.
    0:12:55 A lot of times the provider database, it’s not organized.
    0:12:56 It’s not updated.
    0:13:01 You have no idea if there’s a waiting list for any doctor.
    0:13:05 So if you just go down the list, you might have to call 25 doctors.
    0:13:08 Let’s take that example and drill down a bit.
    0:13:10 Where does that sludge come from?
    0:13:15 Is the insurer just not working hard enough to keep their database updated?
    0:13:18 Maybe they don’t have the commercial incentive to do so.
    0:13:26 Or are they intentionally making it harder to find a doctor because if the customer doesn’t find a doctor, the insurer won’t have to pay?
    0:13:36 Or is the list maybe a mess because doctors are moving out of insurer networks because doctors have encountered so much sludge?
    0:13:43 Yeah, I think you frame this really well because those are the two dimensions I think about here.
    0:13:46 And I think it’s actually very hard to identify between them.
    0:13:54 The two dimensions are is the firm actively trying to make it harder for consumers, which is plausible.
    0:14:01 And then the second dimension is are they just doing a bad job because they’re not motivated?
    0:14:04 Take United Healthcare or some huge insurer, right?
    0:14:08 This is the fifth or sixth biggest company in America.
    0:14:10 Huge amounts of resources.
    0:14:14 And they’re selling a major product to consumers.
    0:14:24 Now, compare your experience looking for doctors in the network to the experience of shopping on Amazon.com.
    0:14:32 Amazon, Target, all these retail companies, everything is designed to help you make your purchase as easily and quickly as possible.
    0:14:33 It’s almost seamless.
    0:14:37 Sometimes you don’t even know you’re buying stuff or my kids are buying stuff and I don’t know it.
    0:14:40 You look at the healthcare firm, there’s none of that.
    0:14:41 It’s the exact opposite.
    0:14:44 It’s like a website from 20 years ago.
    0:14:45 It’s super clunky.
    0:14:47 You’re not getting the information you want.
    0:14:51 Are they actively making the website that way?
    0:14:55 No, I don’t think you would look back in time and say they actively made it worse.
    0:15:05 However, they’re also not using the obvious tools available that other firms in other spaces are using to make the experience better.
    0:15:08 Let me just devil’s advocate that for a second.
    0:15:14 Providing healthcare is obviously more complicated than providing, you know, a box of paperclips.
    0:15:22 Even if the paperclips are coming from a factory in China that you have no relationship with, there are middlemen who make that really easy.
    0:15:23 And it’s a commodity product.
    0:15:29 And healthcare is not a commodity product on either the provider or the consumer side.
    0:15:40 So I think we can all understand why it would be a lot more complicated to find, let’s say, a good specialist within my healthcare plan than it would be to find the paperclips that I want on Amazon.
    0:15:49 That said, as you just noted, these healthcare firms are among the biggest firms in the country and healthcare is one of the biggest industries.
    0:15:54 So overall, how costly is all this sludge?
    0:15:58 Not just in dollars and time loss, but in healthcare not provided.
    0:16:03 Let me start with your contention that it’s a lot more complicated.
    0:16:05 You’re going to tell me how complicated paperclips are.
    0:16:06 No, I’m not.
    0:16:06 I’m not.
    0:16:11 It is a lot more complicated that healthcare insurers providing different things.
    0:16:13 Let’s take the list of provider networks.
    0:16:14 That’s easy.
    0:16:17 That’s just as easy as Amazon listing products.
    0:16:19 Because they’re not providing care.
    0:16:21 They’re providing a list of people who provide care.
    0:16:22 It’s just a list.
    0:16:24 It’s a list of saying, we allow this.
    0:16:28 And they have to know the answer to that question because they’re going to cover it or not.
    0:16:34 If you take another step and you said, okay, now we want to know the prices.
    0:16:35 Then I agree with you.
    0:16:40 Then healthcare providers, they’re often not going to really quote prices.
    0:16:45 And it’s very complicated for the insurer to say, this is what the price is going to be
    0:16:50 for this service because the provider might do six things and they don’t know which six
    0:16:51 things they’re going to do.
    0:16:53 Now let’s think about the cost.
    0:16:56 Your other question for the overall system.
    0:16:59 This is also complicated.
    0:17:05 And the reason it’s complicated is that it relates very closely to just how do you design
    0:17:07 a health system overall?
    0:17:15 The reason is that unlike many products like retail products on Amazon or whatever, healthcare
    0:17:19 system and healthcare system design, they’re set up to ration care.
    0:17:21 What do you mean by ration?
    0:17:27 So most products, consumers have money and they either buy them or they don’t.
    0:17:30 And then Econ 101 applies, supply, demand, et cetera.
    0:17:34 In healthcare, there’s a whole host of other issues.
    0:17:41 And those issues are caused by the fact that as a society, we don’t want to make people pay
    0:17:42 for all of their own healthcare.
    0:17:48 Say someone has a serious disease, it’s going to cost $80,000 and that person has no money.
    0:17:51 We want them to get care, but we don’t want them to pay for it.
    0:17:51 Okay.
    0:17:55 That means we’re in a world where price rationing doesn’t work.
    0:18:01 And so then all healthcare systems around the world and in different settings in the U.S.,
    0:18:05 they’re set up with some basket of rationing policies.
    0:18:11 Some basket of policies that say, we’re not going to give you everything you want and we’re
    0:18:16 going to have to have some mechanism to figure out what you get and what you don’t get.
    0:18:19 Almost every other market, that’s prices.
    0:18:23 Amazon, it’s going to charge you $65 for something.
    0:18:24 You either buy it or you don’t.
    0:18:29 Healthcare, that doesn’t work because we say, we’re going to charge you $80,000 and the person
    0:18:32 says, well, I’m insured, I’m not paying this.
    0:18:38 How much of this complication is due to the fact that the U.S. has such a different system
    0:18:43 of healthcare providers than just about every other wealthy country?
    0:18:47 Going back to what some people think of as the original sin after World War II when health
    0:18:51 insurance became something that companies buy for their employees rather than having some
    0:18:53 kind of national health service.
    0:18:56 I think it’s closely related.
    0:19:00 Take a system like the U.K. where there’s nationalized healthcare.
    0:19:03 What are the rationing policies there?
    0:19:06 How are they limiting care so that people aren’t just consuming everything they want?
    0:19:07 Time.
    0:19:08 They have time.
    0:19:09 They make you wait in line.
    0:19:15 And then they also have an institute called NICE, the National Institute for Clinical Excellence.
    0:19:19 And there they just crunch numbers, cost benefit.
    0:19:23 And they say, as a national health system, we’re going to cover this thing and not this thing.
    0:19:27 The U.S. has a privatized system, as you mentioned, much more privatized.
    0:19:34 What that means is that while there’s some regulation in the U.S., the onus is really on insurers,
    0:19:38 UnitedHealthcare, Aetna, Humana, Blue Cross.
    0:19:43 The onus is on the insurers to form that basket of rationing policies.
    0:19:50 What that means is that instead of having some kind of centralized national way, you’re rationing
    0:19:56 healthcare, your insurance company is saying, OK, we have to ration healthcare in some way.
    0:20:00 If we don’t ration healthcare, our premiums are going to be sky high.
    0:20:03 Nobody’s going to choose our plans and we’re going to go out of business.
    0:20:08 So are you saying healthcare is rationed by sludgy complication?
    0:20:10 Yes, exactly.
    0:20:11 So not unintentional.
    0:20:13 No, not unintentional.
    0:20:16 And in fact, this is common.
    0:20:22 The difference is that in systems around the world, Canada, the U.K., et cetera, there’s
    0:20:26 intentional sludge, but I would call it organized sludge.
    0:20:33 In the U.S., say you’re with United, you go look at the provider network list and you look
    0:20:33 for specialists.
    0:20:37 You call 52 specialists who have no availability.
    0:20:43 And then on number 53, they say, yeah, we’ll see you in like three and a half months.
    0:20:48 And then United says, OK, but you have to do prior authorization from your primary care doctor
    0:20:49 before you can see this specialist.
    0:20:51 You didn’t know that.
    0:20:54 In the U.S., it’s just more disorganized.
    0:20:56 But the principle is the same.
    0:21:03 The principle is that we can’t give you everything you want because of saving money.
    0:21:08 We don’t want the percentage of GDP of health care to be 52 percent.
    0:21:11 I mean, it’s already double any other country, right?
    0:21:12 Yes, that’s correct.
    0:21:15 About 20 percent right now.
    0:21:20 And most Western countries, 12 or 11 may be the high end of the next wave.
    0:21:27 These companies, they all have to find a way to ration when you pick the plan.
    0:21:29 It’s not transparent at all, right?
    0:21:35 You’re not going to read page 97 in the booklet about this is what we do for prior authorization.
    0:21:40 You’re a consumer, you see a basket of health plans that you’re choosing,
    0:21:43 and you see one is a lot cheaper than the other one.
    0:21:49 And you think, well, I’m pretty healthy and I don’t have a ton of money, so this looks better, right?
    0:21:56 Then after the fact, you actually go to get care and you experience this whole gamut of sludge.
    0:22:04 One reason the U.S. health care system is so sludgy is because it is primarily made up of private
    0:22:09 firms, a massive constellation of actors, each with their own incentives.
    0:22:13 So this makes any across-the-board sludge reduction hard.
    0:22:19 The U.K. system is at least more centralized, which means one move can affect millions of people.
    0:22:26 Prime Minister Keir Starmer recently made such a move by abolishing an oversight body called NHS England.
    0:22:32 He said he wants to cut bureaucracy and duplication, or as he called it, stodge.
    0:22:35 A sludge by any other name, I guess.
    0:22:40 Coming up after the break, how does all that health care sludge affect physicians?
    0:22:42 I’m Stephen Dubner.
    0:22:43 This is Freakonomics Radio.
    0:22:44 We’ll be right back.
    0:22:59 Here is one of the biggest riddles of our time.
    0:23:05 How can it be that Americans spend more on health care than any other country, way more, but
    0:23:07 that we don’t have the best health outcomes?
    0:23:12 There are a lot of answers to that question, a lot of different kinds of answers, and we’ve
    0:23:14 explored some of them before on this show.
    0:23:18 One answer you don’t often hear is sludge.
    0:23:24 But just think about how much of our time and money is turned into waste by our gigantic
    0:23:29 health care machine, just because things don’t work the way they’re designed to work.
    0:23:34 Take something as simple as how health care providers communicate with their patients.
    0:23:39 It’s often confusing, sometimes contradictory or impenetrable.
    0:23:47 Also wildly redundant, a blizzard of automated notifications and requests to fill out the form
    0:23:50 you’ve already filled out and that no one will end up looking at anyway.
    0:23:57 One effect of sludge is that it turns all of us into our own administrative assistants.
    0:24:00 Even simple email threads are no longer simple.
    0:24:05 They’ve gotten sludged up by those long legal disclaimers that some people attach to their
    0:24:06 every email signature.
    0:24:12 So what could have been a nice, clean email thread becomes a sludge forest that you have
    0:24:14 to hunt through in order to find the actual message.
    0:24:18 And now try doing this on a screen the size of your palm.
    0:24:25 This kind of sludge is not only frustrating, it’s deeply inefficient and costly, and it leads
    0:24:26 to mistakes.
    0:24:32 There is, of course, one way to fight sludge by hiring someone to process it for you.
    0:24:39 As some academic researchers have pointed out, sludge favors the powerful, the wealthy, and
    0:24:39 the healthy.
    0:24:46 But if you don’t have the ability or the resources or the time to process all that sludge, you
    0:24:47 are at a big disadvantage.
    0:24:52 So getting back to the question I raised a minute ago, how can it be that we spend so much money
    0:24:55 on health care and don’t get the best health outcomes?
    0:25:00 I would argue that sludge is probably a major contributor.
    0:25:06 For instance, there is research showing that a huge share of older adults struggle to use medical
    0:25:08 documents like forms or charts.
    0:25:15 So what good is a world-class system of clinical and research expertise if people can’t properly
    0:25:16 access that system?
    0:25:22 I went back to the economist Ben Handel and asked him how much he thinks sludge contributes
    0:25:28 to our very high cost of health care and our less than great outcomes.
    0:25:32 Okay, this is going to be kind of a funny answer.
    0:25:36 Let me just first say up front, I don’t know the answer to this question.
    0:25:44 However, I think it’s equally plausible that sludge lower spending, probably more plausible
    0:25:49 that it lower spending because the whole point of the sludge is to do less health care.
    0:25:56 And so actually insurers with the sludge and all of these rationing mechanisms, they’re probably
    0:26:02 contributing to lower costs, even though we don’t necessarily like that experience.
    0:26:06 Let’s back up for a minute here to see where Handel is coming from.
    0:26:11 His interest in health care economics goes back to when he was getting his PhD from Northwestern
    0:26:11 University.
    0:26:17 He managed to get his hands on a very large and detailed set of insurance data.
    0:26:25 It’s a data set for one large employer with about 10,000 employees offering a menu of insurance
    0:26:33 options and basically had data on every medical claim, every interaction with a doctor.
    0:26:38 I could observe the menu of options, the premiums people were paying.
    0:26:41 I got really into the nitty gritty details.
    0:26:48 And then I collected that up into studying insurance choice in a behavioral sense.
    0:26:50 Insurance choice, meaning picking your plan, correct?
    0:26:52 Exactly.
    0:26:53 Picking your plan.
    0:27:00 I was looking at the data and I said, wow, some of these consumers are making just terrible choices.
    0:27:04 Handel found that just about every health plan offered to employees,
    0:27:06 included what he calls a dominated option.
    0:27:08 That’s a phrase that comes from game theory.
    0:27:13 And in this case, it means an option that is objectively worse than every other option.
    0:27:19 Theoretically, firms should not offer this option and no employees should choose it.
    0:27:22 But they did and they do.
    0:27:27 Here’s how Ben Handel put it later in a research paper he wrote along with Joshua Schwartstein.
    0:27:33 There is strong evidence that people do not translate readily available information into knowledge that would
    0:27:35 help them make better decisions.
    0:27:42 What I showed there is that people were losing at least $1,000 by choosing one option versus the other.
    0:27:48 And these were often poorer people earning less than $40,000 a year.
    0:27:54 I mean, my first question there would be, you’re saying these are employed people getting insurance through their employer.
    0:27:56 Why are the firms offering such bad choices?
    0:27:58 There’s a combination of factors.
    0:28:04 The answer I usually give is that the firms don’t know they’re offering a dominated option.
    0:28:08 Since I wrote that paper, there have been a couple studies.
    0:28:12 One by Justin Sidnor, who’s at the University of Wisconsin.
    0:28:24 What he found was that this was happening because of the way firms update their premiums according to algorithms, but in a naive way.
    0:28:27 So they’re not trying to offer these dominated plans.
    0:28:32 In fact, offering them often works against the goals of the firm.
    0:28:36 The goals both financial for them and providing good care for their employees.
    0:28:37 Exactly.
    0:28:38 But still, they were doing it.
    0:28:52 The story that you’re telling now about these firms offering pretty bad plans to their employees suggests that firms have as hard a time navigating these health care insurance plans as civilians do.
    0:28:55 Is that too shorthandy or is that what this amounts to?
    0:28:57 I think that’s broadly accurate.
    0:29:06 Yes, but the smaller the firm, the smaller operation you have in HR, the more likely you are to be offering a menu like this.
    0:29:25 So is it in that case the, quote, fault of the firm or is it the, quote, fault of the health care provider who is knowingly offering a suboptimal plan with the knowledge that most people are going to have a really hard time telling good from bad?
    0:29:26 Yeah, that’s a good question.
    0:29:29 I think it’s typically more the fault of the employer.
    0:29:33 And the reason is that they’re often bringing together plans from different insurers.
    0:29:47 And if they’re bringing in plans from the same health care insurer, they’re often giving differential subsidies to those plans based on how much of the premiums they want to cover for employees.
    0:29:55 Meaning the firm comes up with a subsidy that they are going to then recoup from the employees, but they may differ from plan to plan.
    0:29:56 Exactly.
    0:29:59 And you’re saying they’re mispricing those subsidies, it sounds like.
    0:30:00 Yes.
    0:30:07 Is this a case where the price that you’re looking at and the terms that you’re looking at are simply not transparent enough?
    0:30:10 Or is it miscalculations on behalf of the employer?
    0:30:12 It’s kind of in the middle.
    0:30:20 The way I would describe it is that the premium, which is how much you’re being charged for the whole year, for example, just to be in this health plan.
    0:30:23 That’s something people understand well.
    0:30:24 Because it’s a fixed price.
    0:30:25 You can figure it out.
    0:30:26 Yeah, exactly.
    0:30:32 The more complicated part that consumers often struggle with is all the stuff that happens after that.
    0:30:34 So what’s the deductible?
    0:30:36 What’s the cost sharing?
    0:30:37 What’s the coinsurance rate?
    0:30:43 In fact, my co-authors and I, we’ve run surveys and tied it to the choices people make.
    0:30:46 And I mean, just to be honest, people basically like don’t understand these terms.
    0:30:48 One nice example.
    0:30:51 We’re studying a firm that offers two health plans.
    0:30:52 So it’s simple.
    0:30:53 Just two options.
    0:30:58 One of the options is labeled as more generous and one is labeled as less generous.
    0:31:02 And that’s true for these options financially.
    0:31:06 However, both options give access to exactly the same doctors.
    0:31:07 Okay.
    0:31:16 So we ask consumers, hey, do you think that the more generous option gives you access to more doctors?
    0:31:18 About 40% of people say yes.
    0:31:25 And what we find using the actual purchase data is that conditional on health risks or how healthy they are,
    0:31:31 those people who think that the more generous plan gives them access to more doctors
    0:31:35 are willing to pay $2,000 more per year for that plan.
    0:31:38 That gives you a sense of this uncertainty, right?
    0:31:39 That’s something that’s not real.
    0:31:43 $2,000 gone, but people don’t know.
    0:31:47 And the reason is that it’s very hard to get certainty on this dimension.
    0:31:53 But the kind of certainty you’re talking about isn’t just the certainty of what you will need over the coming year.
    0:31:55 It’s what the plan actually includes.
    0:31:55 Is that right?
    0:31:57 Yes, exactly.
    0:31:58 That’s very common.
    0:32:03 We talked about the sludge that insurers impose on patients.
    0:32:10 We haven’t talked yet about the relationship between insurers and doctors and insurers and providers.
    0:32:21 In fact, insurers routinely make the case that they’re the only thing holding us back from healthcare spending being 30% of GDP
    0:32:26 because they’re the ones bargaining with doctors and trying to get lower prices.
    0:32:31 What’s the sludge there, though, between providers and healthcare firms?
    0:32:36 So with what I was just talking about with the bargaining, I don’t think that that’s a sludge area.
    0:32:48 But there is a whole important sludge area, which comes from the rationing restrictions insurers impose that doctors have to mediate and contend with.
    0:32:50 So let me give you an example.
    0:32:59 Say an insurer denies care for something and then the physician has to haggle with the insurer to get any money from this payment
    0:33:02 because the provider is often not going to make the patient pay.
    0:33:13 Essentially, what the insurer does is they impose all of these administrative burdens on the doctors, paperwork, back and forth with the insurer.
    0:33:20 And this paperwork is all designed to discourage care or, as the insurer would say, encourage appropriate care.
    0:33:30 One of the things that we’ve seen in the past five to ten years is physicians becoming completely fed up dealing with insurers.
    0:33:37 There’s a recent article in the American Journal of Managed Care that the survey is like 500 physicians.
    0:33:43 And it basically shows 94% of physicians say these administrative issues are a huge burden.
    0:33:52 64% say they’ve experienced burnout in part because of these administrative frictions and that they might want to leave becoming a doctor.
    0:34:01 And what this has led to is the last five to ten years, insurers and venture capitalists have just been hoovering up.
    0:34:03 All the smaller doctor practices.
    0:34:12 And so now it’s almost, I won’t say impossible, but it’s extremely hard in the U.S. to be a small, independent physician practice.
    0:34:19 You almost have to be part of a big company, whether that’s a big corporate physician group or an insurer-led physician group.
    0:34:26 And the reason is you need someone to take some of this administrative burden off of you.
    0:34:28 You need someone to process your sludge.
    0:34:29 Exactly.
    0:34:32 And if you don’t have that, you’re not a doctor.
    0:34:33 You’re a sludge processor.
    0:34:43 The more I hear from Ben Handel, the more I believe that sludge isn’t just a nuisance, it’s a cancer.
    0:34:47 It’s a malignancy that turns otherwise healthy tissue sick.
    0:34:48 Think about it.
    0:34:56 Administrative burden for physicians that leads to more and more independent practices being essentially forced to join a big corporate practice.
    0:35:05 Which, given the way big corporate healthcare operates, will produce even more sludge, which will infect even more healthy tissue.
    0:35:09 Healthcare is obviously a big and important sector.
    0:35:12 But let’s be honest, sludge is everywhere.
    0:35:16 And the digital revolution has driven the spread.
    0:35:20 Early on, the internet was relatively free of sludge.
    0:35:21 Now, it’s soaking in it.
    0:35:27 In 2023, the American Dialect Society named as its word of the year,
    0:35:31 Enshittification, which had been popularized by the writer Cory Doctorow.
    0:35:34 Let me read you a passage that Doctorow wrote.
    0:35:37 Here is how platforms die.
    0:35:39 First, they’re good to their users.
    0:35:43 Then they abuse their users to make things better for their business customers.
    0:35:48 Finally, they abuse those business customers to claw back all the value for themselves.
    0:35:50 Then they die.
    0:35:54 I wrote to Doctorow to ask him about healthcare sludge.
    0:36:01 I used as an example the automated notification syndrome and whether that counts as what he calls Enshittification.
    0:36:03 Here’s what he wrote back.
    0:36:07 The example you mentioned overlaps broadly with Enshittification.
    0:36:16 You have concentration in both medical providers and in IT suppliers who deliver tools like automated reminder software.
    0:36:20 You have a general lack of regulation prohibiting this kind of harassment.
    0:36:31 And you’ve got the flexibility and speed of digital tools, which enables new kinds of f***ery not seen in previous eras.
    0:36:37 So, coming up after the break, let’s talk about these new kinds of f***ery.
    0:36:42 Eight minutes later, I realized that $13 burrito bowl is going to cost me $25.
    0:36:43 I’m Stephen Dubner.
    0:36:45 This is Freakonomics Radio.
    0:36:46 We’ll be right back.
    0:37:07 When we asked listeners to send in examples of sludge, a lot of you said you had had trouble with what Richard Thaler calls the subscription trap.
    0:37:10 Here is Travis Tappman from Ohio.
    0:37:12 Hey guys, I’ve got a sludge story for you.
    0:37:15 I subscribed to a UK-based political news journal.
    0:37:19 Decided after about a year that I wanted to cancel the subscription.
    0:37:23 Went to my account on the website to unsubscribe.
    0:37:25 There was no digital option from what I could see.
    0:37:27 So, I called the toll-free number.
    0:37:30 Got an automated system for a few minutes.
    0:37:32 Finally got through to a human.
    0:37:34 The human told me.
    0:37:37 They had a few questions for me, even though I said, please cancel.
    0:37:39 They took me through a handful of questions.
    0:37:41 That went on for about 10 minutes.
    0:37:44 I finally got them to agree to cancel.
    0:37:45 Was super frustrated.
    0:37:54 It’s just an example of how it takes 30 seconds to subscribe and 20 minutes to get out of the subscription.
    0:37:57 And here is Neil Mahoney.
    0:38:05 I had a general impression from my own experience, but, you know, from talking to people as well, that nobody can keep track of their subscriptions.
    0:38:08 Mahoney isn’t just a sludge victim.
    0:38:11 He is a professional sludge fighter.
    0:38:13 And he didn’t call us.
    0:38:14 We called him.
    0:38:17 I’m a professor of economics at Stanford University.
    0:38:20 Mahoney worked on health care reform in the Obama administration.
    0:38:24 He served on the National Economic Council in the Biden administration.
    0:38:27 And now, back at Stanford.
    0:38:33 I am the new director of the Stanford Institute for Economic Policy Research, CEPR.
    0:38:38 And we try to bridge between economic research and economic policy.
    0:38:45 And when you say you had a general sense of the subscription trap from your own experience, would you like to share that?
    0:38:46 Or is it embarrassing?
    0:38:50 No, I’m happy to commiserate with others.
    0:38:52 I’m a big soccer fan.
    0:39:01 If you’re a big soccer fan, you need to sign up for Peacock, for Paramount Plus, for ESPN Plus.
    0:39:03 You know, my team is Arsenal, a Premier League team.
    0:39:05 And then you follow others.
    0:39:08 You’re going to watch the Euros and the World Cup and all that.
    0:39:12 Soccer season is nine months long.
    0:39:18 When I signed up, I tell myself, well, I’ll cancel it at the end of this tournament, at the end of the spring.
    0:39:27 And like clockwork, spring happens, summer happens, fall, the league is starting again, the tournament is starting again.
    0:39:30 I sign in like, oh, I didn’t cancel.
    0:39:33 I paid for four months of subscription that I didn’t need.
    0:39:36 So we all had examples.
    0:39:47 But we didn’t know how big this issue was, how much consumers are paying for subscriptions that they would prefer to cancel if it was easy to cancel.
    0:39:51 I’m just curious, as an economist, how do you describe what’s happening there?
    0:39:58 It sounds like you’re implying that if a consumer was given the choice every month to say yay or nay, that they would often say nay.
    0:40:01 But they kind of slide down the slope into saying yay.
    0:40:05 Is there a phrase or framework for that problem?
    0:40:11 The language that economists use is active versus passive choice.
    0:40:21 So if I’m making an active decision, I’m thinking about this is how much value I get from my Peacock subscription that allows me to watch my soccer team.
    0:40:23 This is how much it costs, you know, $9.99 a month.
    0:40:25 My willingness to pay is higher than the cost.
    0:40:29 So that was an active decision versus just set it and forget it.
    0:40:34 So you and your co-authors have noticed that this is a common practice.
    0:40:36 What do you decide to do about it?
    0:40:38 I had this aha moment.
    0:40:43 At Stanford, we have an arrangement with one of the big payment card networks.
    0:40:49 So we have data on tens of millions of people’s credit card and debit cards.
    0:40:50 Can you name this firm?
    0:40:52 I cannot name this firm.
    0:40:56 There’s four of them, Visa, MasterCard, Discover, and Amex.
    0:40:58 So you can narrow down.
    0:41:11 I had this realization that when your credit card expires or you lose your credit card, you have to go back into these websites and enter a new expiration date or enter the new three-digit security code.
    0:41:16 And that forces you to make an active decision.
    0:41:22 The data is going to reveal what people do when they have to pay attention.
    0:41:29 And through comparing behavior, we could learn what would happen if they were paying attention more often.
    0:41:38 So Mahoney and his colleagues sifted through this massive data set.
    0:41:40 For research like this, the data is always anonymized.
    0:41:50 And they focused on payments to the big subscription services, music and movie streamers, news outlets, beauty boxes, home security companies, etc.
    0:42:01 Their hypothesis, as Mahoney just explained, was that there would be a difference in cancellation rates between people who recently had to renew their credit card versus ones who didn’t.
    0:42:03 So what did they find?
    0:42:10 Let’s start with what a typical cancellation rate is for these subscription services when things are in a steady state.
    0:42:15 We see 2% of people on average canceling per month in a steady state.
    0:42:23 And then during the months of expiration, suddenly four times as many people are canceling their product.
    0:42:31 And that’s simply a result of, would you describe it as their attention is being put on this thing where their attention had not been before?
    0:42:34 Yeah, they’re forced to actually make an active decision.
    0:42:39 Do I value this product more than the cost?
    0:42:45 Do you have any sense of whether people even remember that they have that subscription?
    0:42:52 Are a lot of people canceling because they’re like, oh, I didn’t even know that I still am paying for that?
    0:42:57 Or is it more like, now that I have an opportunity, that’s kind of a lot for something that I don’t really like that much.
    0:42:58 And so I might as well cancel.
    0:43:09 Something that comes out of the results is you see much smaller increases in cancellation for products where there’s an information feedback.
    0:43:24 If you’re getting groceries or coffee or something like that delivered at your door and you’re not on vacation, you’re going to know that you have that subscription because otherwise there’ll be rotten groceries at your door.
    0:43:31 And so naturally for those products, you don’t see this big spike in cancellation.
    0:43:34 So that suggests to me that people know that they’re signed up.
    0:43:39 But for that magazine you subscribe to because you wanted to read one article three years ago.
    0:43:42 And even worse for the credit monitoring type app.
    0:43:45 Maybe your workplace was hacked.
    0:43:54 They signed you up for or you signed up for three months of free service, which switched over to, you know, a monthly subscription.
    0:43:56 You didn’t know you were paying for it.
    0:44:02 There’s no information feedback loop unless you’re looking through your credit card statement that you’re paying for it.
    0:44:07 So for things like that, you see these huge, huge spikes.
    0:44:11 Can you give a sense of therefore the economic impact of that?
    0:44:28 If four times as many people are canceling, then if you write down a model where people pay attention some of the time during regular months and then 100 percent of the time during the period when their credit card is being renewed,
    0:44:33 you can back out how often people are paying attention during regular months.
    0:44:36 It’s roughly a quarter of the time.
    0:44:42 And then we use that framework to ask what I think are natural questions.
    0:44:51 How much less would people spend or for how many fewer months would they be subscribed if they were paying attention all of the time?
    0:44:56 And that exercise holds features of the world fixed, right?
    0:44:59 It’s assuming that firms don’t adjust their pricing.
    0:45:02 It’s assuming that firms don’t adjust their product offerings.
    0:45:09 In that exercise, consumers are spending 200 percent more money than they would.
    0:45:13 That’s for some products, the ones where it’s easy to forget about them.
    0:45:18 For others, it’s only 15, 20 percent more, right?
    0:45:21 That’s things with information feedback loop.
    0:45:27 But if you add all this up, services like these and products like these, do you think of it as large or small?
    0:45:30 Because it’s nothing like a rent or mortgage.
    0:45:33 It’s nothing like, you know, your total food bill.
    0:45:36 It’s nothing like you’d pay for your child’s education.
    0:45:38 Nothing like you’d pay for health care.
    0:45:41 Not saying that there isn’t sludge attached potentially to all of those.
    0:45:47 But I mean, do you feel like you’re going after a big target here or millions of small ones?
    0:45:51 And if millions of small ones, do they add up to big or is it still kind of small?
    0:45:56 I think it’s right to think about it as lots of smaller problems.
    0:46:05 The Council of Economic Advisors did a study where they totted up the amount that people are spending on junk fees.
    0:46:09 They put the number at $90 billion.
    0:46:13 I think it’s something like $650 per household.
    0:46:21 That number, in some sense, both underestimates and overestimates the economic impact.
    0:46:34 It overestimates the impact because when policy restricts or bans these fees, firms will try to increase their prices on other margins to the extent they can.
    0:46:40 On the other hand, these fees have problematic effects on markets.
    0:46:50 They generate incentives for firms to come up with new and better junk fees, not to increase the quality or reduce the price of their product.
    0:46:55 When you’re working on these problems, how much collaboration is there with the firms?
    0:46:59 Do they have, you know, a chief sludge officer?
    0:47:03 And you say, look, there’s a hard way to do this and an easy way.
    0:47:09 The easy way would be for you guys to just not hide so much, not be what seems duplicitous or sneaky.
    0:47:10 Do you have those conversations?
    0:47:11 Yeah.
    0:47:13 So I have a great example of this.
    0:47:14 StubHub.
    0:47:19 StubHub is a big player in the secondary market for sports and event tickets.
    0:47:24 So, you know, there’s this phenomenon where you think your concert ticket is going to be $70.
    0:47:30 You go to check out and there’s a $35 service fee, shipping fee, etc.
    0:47:43 In 2015, they were aware that the back-end service charges and other fees that were endemic in the industry were frustrating to consumers.
    0:47:55 So they thought that there was sort of an opportunity to brand themselves as more consumer-friendly and roll all of those fees into an upfront price.
    0:47:57 And what happens?
    0:48:00 They start hemorrhaging market share.
    0:48:12 Consumers, one, they buy less expensive tickets, not in the front of the concert venue, but in the back, because they don’t want to bust their budget.
    0:48:15 Two, they’re less likely to purchase.
    0:48:21 And they come to the realization that even though they’re advertising, what you see is what you pay.
    0:48:23 Consumers don’t fully believe that.
    0:48:29 And after six months, nine months, they reverse course.
    0:48:36 I guess the economic reason might be, if I were being cynical, it might be what we’ve learned from behavioral economics.
    0:48:41 And in fact, what we’ve learned from nudging, which is make something easy and people will do it.
    0:48:48 I remember Danny Kahneman once telling me about one of the crazy things that people do is they’ll buy a house that’s really expensive.
    0:48:56 And then while they’re in the mode of spending a lot of money, they’ll also spend way too much on furniture, way more than they would if they were just living there and buying the furniture.
    0:49:12 And so I wonder if maybe the firms who did it that way make it really easy to spend the $70, let’s say, understand that once you or I commit to spending that $70, if we come to checkout and see that it’s $110, we’re like, well, you know, I want it.
    0:49:13 I bought it.
    0:49:14 Okay, I’ll just do it.
    0:49:17 So, like, is that evil or is that clever?
    0:49:23 I mean, firms are going to try and maximize their profits.
    0:49:28 There’s a long literature on what people call drip pricing.
    0:49:35 You start out with this initial price and then you drip in fees through the checkout process.
    0:49:43 And the evidence consistently shows that when you do that, people spend more than they intend to.
    0:49:46 A good example of this is food delivery apps.
    0:49:50 Suppose I want to buy a burrito bowl from Chipotle.
    0:50:01 For me to figure out whether Uber Eats or DoorDash has the lowest price, I’m going to need to put in my cart, check out, enter my credit card information.
    0:50:06 Eight minutes later, I realize that $13 burrito bowl is going to cost me $25.
    0:50:15 And for me to be a good shopper, I would have to do that same process again, add another food delivery app.
    0:50:23 There’s just no way I’m going to do it, which means there’s no way I’m going to generate the types of market forces that we need to get the markets to work.
    0:50:27 And the next thing we know, you’ve missed lunch because you were so busy.
    0:50:33 No, I’ve spent $25 on a burrito bowl, which is going to be delicious, but it’s too much to spend on a burrito bowl.
    0:50:45 Richard Thaler likes to talk about what he calls the curse of knowledge, this idea that when you’re the firm making some interface or product or service for your consumers, you know how everything works.
    0:50:47 And it doesn’t seem that complicated.
    0:50:50 Whereas if you’re coming at it from the outside, it’s a different picture.
    0:50:51 How much credit do you give that theory?
    0:50:57 My sense is a lot of this arises due to A-B testing.
    0:51:00 In the online setting, they’re just experimenting with things.
    0:51:02 What happens if I change this font?
    0:51:06 What happens if I move this button to a different part of the website?
    0:51:14 What happens if when you’re trying to cancel, I put another screen that first gives people some discounted offer?
    0:51:20 And through that process, they’re basically rediscovering behavioral economics.
    0:51:27 I don’t blame firms for A-B testing and doing what maximizes their revenue.
    0:51:46 I think it’s on policymakers to put in place safeguards so that optimization leads to better functioning markets, to more surplus for consumers, not to this sort of behavior, which makes markets worse and nickels and dimes us.
    0:51:48 So one more thing, Neil.
    0:51:53 Do you think that maybe sludge has peaked?
    0:51:55 Have we hit peak sludge?
    0:52:04 Will we look back in time and say December 2024 was peak sludge when the tide of sludge turned?
    0:52:06 I don’t know.
    0:52:07 I hope so.
    0:52:08 I am fighting the good fight.
    0:52:11 And the signals I see are encouraging.
    0:52:16 But that is not a reason to—what’s the poetic way to say this?
    0:52:18 To lessen our resolve.
    0:52:23 Okay, we will not lessen our resolve either.
    0:52:28 Next week, in part two of this sludge series, we look for solutions.
    0:52:33 I’d like to thank our guests today, Richard Thaler, Ben Handel, and Neil Mahoney.
    0:52:38 Although, between you and me, that’s not how we say Mahoney’s name around here.
    0:52:44 When we were preparing to interview him, we kept misspelling his last name in our internal emails.
    0:52:47 So we came up with a mnemonic device to remember.
    0:52:51 M-A, as in Massachusetts, where Mahoney grew up.
    0:52:54 And then H-O-N-E-Y, honey.
    0:52:59 And that’s why Neil Mahoney is known around here as Massachusetts Honey Boy.
    0:53:01 I hope he doesn’t mind.
    0:53:04 You don’t even want to know what we call Richard Thaler.
    0:53:06 Anyway, thanks to all of them.
    0:53:10 And special thanks to all our listeners who sent in their sludge tape.
    0:53:20 If you want to hear more about health care sludge, check out an episode we made a while back, number 456, called How to Fix the Hot Mess of U.S. Health Care.
    0:53:24 And we will be back next week with Sludge Part 2.
    0:53:26 Until then, take care of yourself.
    0:53:28 And if you can, someone else, too.
    0:53:31 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:53:39 You can find our entire archive on any podcast app, also at Freakonomics.com, where we publish transcripts and show notes.
    0:53:42 This episode was produced by Augusta Chapman.
    0:53:57 The Freakonomics Radio Network staff includes Alina Cullman, Dalvin Abawaji, Eleanor Osborne, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippon, Jasmine Klinger, Jeremy Johnston, John Schnars, Morgan Levy, Neil Carruth, Sarah Lilly, Tao Jacobs, and Zach Lipinski.
    0:54:03 Our theme song is Mr. Fortune by the Hitchhikers, and our composer is Luis Guerra.
    0:54:05 As always, thanks for listening.
    0:54:12 I’d like to hear you talk about your parents a little bit.
    0:54:15 I mean, I read a little bit about what they do, but I’m just curious how…
    0:54:17 Goodness, you’ve been stalking me.
    0:54:26 The Freakonomics Radio Network, the hidden side of everything.
    0:54:30 Stitcher.

    Insurance forms that make no sense. Subscriptions that can’t be cancelled. A never-ending blizzard of automated notifications. Where does all this sludge come from — and how much is it costing us? (Part one of a two-part series.)

     

     

     

  • Moment 206: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!

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    0:00:06 In the first chapter of your book, you say that you went to visit the Native American tribe, and I’m going to try and perhaps pronounce this, the Tarahumara.
    0:00:07 Tarahumara.
    0:00:10 And they’re famous for their long running.
    0:00:11 Yes.
    0:00:13 What did you learn about running from them?
    0:00:17 Well, you know, they have been famous for well over 100 years.
    0:00:23 I mean, many people have gone to study the Tarahumara and have commented on their amazing ability to run.
    0:00:29 But what I really learned from them is that for them, physical activity is spiritual.
    0:00:38 You know, there’s this book, Born to Run, that describes their running and calls them a hidden tribe of super athletes.
    0:00:40 They’re not hidden, and they’re not super athletes.
    0:00:52 And the one thing that the book missed was that the main impetus for the running, these famous long-distance races, is that it’s a form of prayer.
    0:00:54 It’s really very beautiful.
    0:00:58 And it’s a metaphor for life.
    0:01:03 And it’s also an opportunity to bet in sports and all that.
    0:01:04 It’s all wrapped into one.
    0:01:12 And what I’ve learned was that this actually used to be almost universal among Native American populations, right?
    0:01:13 Native American tribes.
    0:01:19 Everybody had long-distance races and ballgames, and they all had a spiritual element.
    0:01:28 It’s just that they’ve retained their traditions because they’re in a very remote part of Mexico that’s essentially inaccessible.
    0:01:29 We all used to do this.
    0:01:31 All humans used to do this.
    0:01:37 In fact, if you look around the world, every population has a tradition of endurance, endurance events.
    0:01:46 Some of the subject that you talk about in your book, but also outside of your book, is how we used to run in terms of, you know, I was at the foot doctor.
    0:01:48 What’s it called?
    0:01:49 I don’t know what they’re called.
    0:01:50 Podiatrist.
    0:01:50 That’s what I said.
    0:01:51 But podiatrist.
    0:01:53 What did I say?
    0:02:02 But I went to the podiatrist the other day because I got this, what’s it called when you’re, I’m going to point it on my foot.
    0:02:04 This part of my foot here started to get lots of pain.
    0:02:05 Plantar fasciitis.
    0:02:06 That’s it.
    0:02:07 Plantar fasciitis.
    0:02:09 I started to get some plantar fasciitis.
    0:02:10 That’s so fun.
    0:02:12 And it was just this ongoing pain.
    0:02:15 And they prescribed me some insoles.
    0:02:18 I stood on a couple of machines, some soft stuff.
    0:02:23 And they measured my foot and took this scan of it and said, right, basically you’re standing wrong.
    0:02:25 Your arch is a bit too flat.
    0:02:28 Take these insoles and wear them in all of your shoes.
    0:02:35 And I just, I always think in these moments when someone prescribes me something that’s not natural, I go, why?
    0:02:38 Like, where did I go wrong?
    0:02:40 And I think that’s the key question.
    0:02:41 Where did I go wrong?
    0:02:42 Who lied to me?
    0:02:48 To the point now that at 30 years old, I have these bloody insoles that I have to put in all my shoes.
    0:02:50 Because presumably, that’s not natural.
    0:02:53 Presumably, my ancestors don’t have bloody insoles.
    0:02:54 Yeah.
    0:03:01 So, plantar fasciitis is what I would call a mismatch disease, right?
    0:03:06 A disease that’s more common or more severe because our bodies are inadequately adapted to modern environments.
    0:03:10 And in your case, and as is the case with a lot of people, you have a weak foot.
    0:03:14 So, we, you know, you look like you go to the gym.
    0:03:15 It looks like you’re a pretty fit person, right?
    0:03:21 I’ll make a bet you strengthen pretty much every muscle group in your body except your feet, right?
    0:03:21 No comment.
    0:03:22 Right.
    0:03:23 Well, but we don’t, right?
    0:03:28 And one of the reasons is because we encase our feet in stiff-soled shoes that are very comfortable.
    0:03:34 And the reason the shoes are comfortable is that your foot muscles have to do less work when you’re using those shoes, right?
    0:03:36 We have shoes that are stiff soles.
    0:03:38 They have arch supports, right?
    0:03:40 And your foot has four layers of muscles in them.
    0:03:42 And those muscles are supporting your arch.
    0:03:48 And at the bottom of those four layers of muscles is this layer of connective tissue, the plantar fascia.
    0:03:54 And the problem with the plantar fascia is that if it stretches too much, it, like anything else, right, it gets inflamed.
    0:03:57 But it’s got almost no vascularization, right?
    0:04:00 So, it’s very hard for it to repair itself when it gets inflamed.
    0:04:05 To prevent plantar fasciitis, the best way to prevent it is having a strong foot.
    0:04:06 A strong foot is a healthy foot.
    0:04:12 So, the way to treat the disease on the long term is to strengthen your foot.
    0:04:17 But if you want to just alleviate the symptoms, that’s what your podiatrist did.
    0:04:26 By giving you an insole, right, it’s basically preventing your arch from collapsing as much, making it more comfortable so your plantar fascia gets stressed less.
    0:04:32 And so, it can kind of alleviate that stretching and hence the pain, right?
    0:04:36 So, that’s a typical example of what I call dis-evolution.
    0:04:42 It’s what happens when you treat the symptoms of a mismatched disease rather than their causes or preventing their causes.
    0:04:45 So, podiatrists are a bit like drug pushers in that sense, right?
    0:04:49 Because they’re essentially putting your foot in the cast, right?
    0:04:54 And for the rest of your life, you kind of have to keep using them unless you strengthen your feet.
    0:04:58 So, there’s nothing wrong with those, you know, treating the symptoms.
    0:04:59 I mean, pain is no fun.
    0:05:03 So, wear the insoles, right, to kind of, you know, alleviate the pain.
    0:05:05 But also work on strengthening your foot.
    0:05:09 And I think you’ll find that the plantar fasciitis will disappear and never come back.
    0:05:18 So, the plantar fasciitis has now healed after about a month of wearing the insole.
    0:05:22 I no longer have the insoles with me here in New York.
    0:05:28 And I don’t have them in any of my shoes because I’ve also taken a bit of time off running on my feet.
    0:05:28 I was playing a lot of football.
    0:05:33 So, now I’m at a point where I can go to the preventable stage, prevent it happening again.
    0:05:35 And you said to strengthen my foot.
    0:05:36 How does one strengthen their foot?
    0:05:38 Good question.
    0:05:39 So, there are some exercises.
    0:05:42 There are kind of foot doming exercises and things like that.
    0:05:48 You know, I can send you some links to videos showing you some good foot strengthening exercises.
    0:05:49 So, that’s one way to do it.
    0:05:56 But the other way is to wear more minimal shoes, to wear shoes that aren’t stiff-soled, that don’t have arch supports.
    0:05:57 Go barefoot a lot, right?
    0:06:02 And that will naturally strengthen the muscles in your foot because you’ll have to use those muscles.
    0:06:05 So, you ever gone for like a long walk or run on a beach, right?
    0:06:08 And afterwards, your feet are kind of tired, right?
    0:06:11 The reason your feet are tired is because you’re now working on a compliant surface, right?
    0:06:12 It’s not stiff.
    0:06:17 So, your muscles are having to work more to stiffen your foot to push you forward, right?
    0:06:20 Jack, could you go grab the black shoe out of my bag?
    0:06:21 I just want to show him something.
    0:06:27 So, wearing shoes that aren’t as stiff-soled, when they don’t have arch supports, will slowly strengthen your feet.
    0:06:35 But, and this is a huge but, if you do too much too fast, your plantar fascia will come roaring back and you’ll hate me.
    0:06:39 You’ll never forgive me because, yeah, those are Vivo barefoots.
    0:06:41 Yeah, I wear the same shoes.
    0:06:43 Oh, you’ve got the same shoes on.
    0:06:45 Great shoes.
    0:06:46 Yeah, those are wonderful shoes.
    0:06:49 Those are exactly the kind of shoes that will help strengthen your feet.
    0:06:52 These are fairly a new addition in my life.
    0:06:52 Yeah.
    0:06:55 Yeah, and they feel really strange because you can kind of feel the floor.
    0:06:55 Yeah.
    0:06:56 That’s exactly what you’ve described.
    0:06:59 Yeah, but you can transition.
    0:07:08 If you have weak feet, which I’m guessing you do, if you go, if you suddenly, that’s the only shoe you wear all the time, you’ll probably regret it, right?
    0:07:13 So, slowly, slowly, slowly increase the percentage of time that, just like anything else.
    0:07:13 Jim.
    0:07:18 If you suddenly decide to lift, you know, huge weights that you can’t lift before, you’ll hurt yourself, right?
    0:07:19 The same thing is with your feet.
    0:07:25 So, slowly it does it, but if you do it gradually and slowly and carefully, you can build up strength in your foot.
    0:07:29 And you’ll be a happier person.
    0:07:38 And this goes back to everything else you’ve said about how choosing comfort, choosing to have a nice supportive shoe, has actually just kind of deferred a problem off into the future for me.
    0:07:39 It’s the same with diet.
    0:07:51 It’s the same with avoiding exercise and being sedentary and all these other things where when you choose the easy road in the short term, which is this wonderful cushioned shoe I’ve chosen, the muscle hasn’t built up in my foot and I’ve paid the price.
    0:08:01 So, I need to, again, choose discomfort more in the short term, go up the stairs, run barefoot to avoid the consequences later down the line.
    0:08:01 Yeah.
    0:08:05 I mean, I don’t think you have to run barefoot, though it can be fun.
    0:08:09 But yeah, I mean, and I can think of plenty of other examples.
    0:08:12 We love comfort, but comfort’s not necessarily good for us.
    0:08:20 There’s another myth that you bust, which I thought was really interesting, because I think I know a lot of people that have used this as a reason not to run.
    0:08:22 They say it’s really bad for your knees.
    0:08:24 Oh, man, that gets me so mad, right?
    0:08:27 I mean, I hear this from doctors all the time, right?
    0:08:28 Oh, yeah, running is bad for your knees.
    0:08:33 Now, it is true that knee injuries are the most common running injuries.
    0:08:45 But arthritis, which is really what they’re usually talking about, it’s absolutely definitively not true that running increases rates of knee cartilage damage and arthritis.
    0:08:49 So, arthritis is caused by cartilage wearing away in a joint, right?
    0:08:54 And it’s a myth that running actually increases cartilage damage.
    0:08:58 If you have arthritis, running is excruciating and problematic.
    0:09:03 But if you don’t have it, running actually, if anything, may be slightly preventive.
    0:09:09 Because cartilage joints, like everything else, benefits from being used, right?
    0:09:13 And so, physical activity actually helps promote strong and healthy joints.
    0:09:18 We used to think that it just caused them to wear away, but actually, you know, like cars, you know, wearing away at their tires.
    0:09:26 But now we know that actually physical activity promotes repair mechanisms in cartilage just as it does in other tissues in the body.
    0:09:33 And, of course, the other thing about running is that I think a lot of people run incorrectly today.
    0:09:43 So, that’s why we started studying barefoot running a few decades ago is because if humans have been running for millions of years, most of that time we were running barefoot.
    0:09:46 So, we’re kind of curious, how did people run before shoes?
    0:09:53 And what we learned was that today, shoes have these cushioned heels that enable you to essentially run the way you walk, right?
    0:09:54 You land on your heel.
    0:10:03 And everybody who’s barefoot sometimes lands on their heel, but people who are barefoot often, more often than not, land on the ball of their foot and then let their heel down.
    0:10:04 It’s called a forefoot strike or a forefoot strike.
    0:10:18 And when you do that, we worked out the biomechanics of that and published a paper on the cover of Nature, showing that when you do that, you actually prevent your foot from crashing into the ground, causing what’s called an impact peak, a collisional force.
    0:10:20 You run lightly and gently.
    0:10:28 So, if you were to take your shoes off and run up Lexington Avenue here, I guarantee you, you would not be landing on your heels.
    0:10:32 Within a few steps, you’d start landing on the ball of your foot because it hurts less.
    0:10:34 And so, that’s how we evolved to run.
    0:10:41 We evolved to run in a way that doesn’t involve, you know, slamming into the ground with every step.
    0:10:46 And that causes less force around your knee.
    0:10:53 The trade-off, though, because nothing comes for free, everything has trade-offs, is that it’s harder on your ankles.
    0:10:57 Your calf muscles and your Achilles have to do now a lot more work to let your heel down.
    0:11:04 And so, people who switch from heel striking to forefoot striking often have Achilles tendon problems.
    0:11:05 They get calf muscle problems.
    0:11:10 If they don’t do it properly, they’ll get, if their foot muscles aren’t strong enough, they’ll get all kinds of foot problems, right?
    0:11:14 So, you can’t just suddenly become a barefoot runner and start forefoot striking.
    0:11:18 If you’re going to switch, you have to switch gradually and slowly and build up strength and learn to do it properly.
    0:11:21 Another thing people do is they tend to run like a ballerina high up on their toes.
    0:11:24 That’s really hard on your ankles and your calves.
    0:11:28 So, you’ve got to do it properly, but it can have enormous benefits.
    0:11:33 And we know, again, if you run that way, it puts much less force on your knees.
    0:11:36 And, again, knees are where people get injured the most.
    0:11:42 So, I think a lot of knee injuries come from the way in which we run.
    0:11:52 So, would you recommend, if you can, to run more barefoot, especially if you have those kind of shoes we just discussed?
    0:11:54 Well, I think what matters is how you run, not what’s on your feet.
    0:11:57 So, I would say a barefoot style.
    0:11:59 How do I learn to run in a new way, though?
    0:12:01 Well, I mean, there’s some tricks.
    0:12:03 So, one of them is, first of all, I don’t know how you run.
    0:12:06 So, maybe you already run just fine.
    0:12:13 But, a barefoot style tends to be a high stride rate or high stride frequency.
    0:12:18 So, 90 strides per minute or 180 steps per minute, roughly.
    0:12:23 You know, 170 to 180 steps per minute is about right.
    0:12:28 Relatively short strides, so you’re not throwing your leg out.
    0:12:30 And, to me, the most important thing is not what we call overstriding.
    0:12:33 If you ask any coach on the planet, they’ll say overstriding is bad.
    0:12:36 Overstriding is when you throw your leg out way in front of you and you land.
    0:12:37 And that leg is a stiff leg.
    0:12:40 So, a stiff leg means more force, right?
    0:12:45 And it’s harder on your knees.
    0:12:52 And so, a good runner lands with their shank, with their tibia, vertical.
    0:12:54 So, their ankle is below their knee.
    0:12:59 When you do that, pretty much everything will work out properly, right?
    0:13:02 It’ll mean that you won’t land hard on your heel.
    0:13:06 It’ll mean that your leg will be acting like an excellent spring.
    0:13:08 You won’t produce a lot of breaking force.
    0:13:14 To me, I think the most important skill in running is not to overstride.
    0:13:18 So, don’t worry about how you’re going to hit the ground.
    0:13:21 Just worry about your overstride.
    0:13:24 If you solve your overstride, you’re more likely to run well.
    0:13:32 What’s the best kind of cardiovascular exercise for the promotion of good health?
    0:13:34 Because I’ve been doing some CrossFit stuff.
    0:13:35 I’ve been doing some HIIT workouts.
    0:13:39 I’ve been trying not to run because I’ve had a few injuries.
    0:13:44 I’m trying not to run as much because it seems to be a little bit more impact than if I’m bullshitting myself there.
    0:13:49 So, I’ve been doing some HIIT workouts for 30 minutes a day when I leave here.
    0:13:53 You do HIIT workouts every single day?
    0:13:54 Pretty much every day at the moment.
    0:13:56 We track it with a group of friends we have.
    0:13:57 There’s 10 of us in a WhatsApp group.
    0:14:01 Whoever’s last, whoever does the least workouts every month is evicted.
    0:14:02 And there’s a raffle.
    0:14:04 So, there’s a raffle yesterday on the first.
    0:14:05 Was it the first yesterday?
    0:14:05 Yeah.
    0:14:06 For a new member.
    0:14:09 And we do that every month and we’ve done it for three and a half years.
    0:14:10 That’s great.
    0:14:10 I’ve been in there.
    0:14:11 I was the first ever member.
    0:14:13 So, I’ve been in there for three and a half years.
    0:14:17 Well, I think, you know, I mean, the best exercise is the one you like doing.
    0:14:20 But is there one that’s, like, better, you know, like the…
    0:14:21 You know, I think you’ve got to mix it up.
    0:14:23 There is no one perfect exercise, right?
    0:14:26 I mean, I think what you do sounds actually pretty good, right?
    0:14:33 You’ve got a mixture of, you know, low, slow intensity, some high intensity.
    0:14:35 You want to have some strength training.
    0:14:36 You want to have some cardio.
    0:14:38 I mean, we never evolve to do one thing.
    0:14:42 And our bodies are too complex to benefit from just one thing.
    0:14:46 Mixing it up is the obvious way to go, right?
    0:14:49 I think the bedrock for any kind of physical…
    0:14:50 I mean, you’ve asked anybody, right?
    0:14:54 Cardio is the bedrock of exercise, right?
    0:14:57 It promotes the most health benefits, right?
    0:14:59 It’s good for your burning energy.
    0:15:01 It’s good for your cardiovascular system.
    0:15:03 It’s good for controlling inflammation.
    0:15:08 But there are different kinds of cardio in high intensity versus low intensity.
    0:15:10 And there’s also strength training, right?
    0:15:12 Which is also, you know, important.
    0:15:15 And so, you know, there’s no…
    0:15:17 Look, we’ve tried to medicalize exercise, right?
    0:15:19 It’s like there’s a proper dose, right?
    0:15:24 You know, take this pill, this many milligrams, this many times per week, right?
    0:15:27 Exercise, it doesn’t work that way.
    0:15:29 There is no optimal dose.
    0:15:31 Everybody’s different.
    0:15:37 It depends on, are you more worried about heart disease or Alzheimer’s or diabetes or depression?
    0:15:39 Or, you know, are you previously injured?
    0:15:40 Are you fit?
    0:15:42 Are you unfit?
    0:15:47 It’s impossible to prescribe exercise in this kind of medicalized way.
    0:15:47 It doesn’t work.
    0:15:51 A lot of people exercise because they believe it will help them to lose fat.
    0:15:53 Belly fat.
    0:15:54 Biggest debates on the planet.
    0:15:56 It has been a huge debate.
    0:16:02 Even on this podcast, I’ve had multiple people come and say a whole range of things about weight loss and cardio.
    0:16:05 And I’m kind of, I don’t know what to believe anymore.
    0:16:09 Well, anybody who isn’t confused doesn’t understand what’s going on, right?
    0:16:17 You know, it’s, it’s sad that there’s such a debate, but, but that’s how science works, right?
    0:16:22 So, as you know, I wrote about that in this book.
    0:16:35 Part of the explanation for the debate is that, again, what dose are you analyzing and what population, in what kind of context, right?
    0:16:42 So, the, pretty much every major health organization in the world recommends that you get 150 minutes per week of physical activity.
    0:16:43 That’s kind of like the benchmark.
    0:16:51 That’s what the, you know, the WHO, the World Health Organization, considers the, the division between being sedentary versus active.
    0:17:01 So, and a lot of people who are unfit and overweight and struggling to be physically active have struggled to get 150 minutes a week, right?
    0:17:11 So, a lot of studies prescribe 150 minutes a week of exercise, walking, for example, a moderate intensity physical activity, and then look at its effects on weight loss.
    0:17:12 And guess what?
    0:17:20 When you, when you walk 150 minutes a week, which is what, 20 minutes a day of walking, which is about a mile, a mile a day, you’re not going to lose much weight.
    0:17:24 You’re basically burning about 50 calories a day doing that, right?
    0:17:30 That’s a piddling amount of calories compared to drinking a glass of orange juice, right?
    0:17:38 So, so surprise, surprise, those kinds of studies show that those doses of physical activity are not very effective for weight loss.
    0:17:52 However, plenty of rigorous, controlled studies that look at higher doses of physical activity, 300 minutes a week or more, find that they are effective for losing, for helping people lose weight, but not fast and not large quantities.
    0:17:56 So, you’re never going to lose a lot of weight really fast by exercising.
    0:17:57 It’s just not going to happen.
    0:18:01 Because, you know, a cheeseburger has, what, you know, 800, 900 calories.
    0:18:07 You have to run, you know, 15 kilometers to lose that, to burn the same number of calories.
    0:18:10 You’re going to be hungry afterwards, too, so you’re going to make some of that back.
    0:18:11 You have compensation.
    0:18:16 So, so physical activity is, is actually, there’s just no way around it.
    0:18:26 You have to be a flat earther not to argue this way, but there, you know, there, physical activity can help you lose weight, but it’s not going to help you lose a lot of weight fast and not at the low doses that often are prescribed.
    0:18:39 But the one thing that we do agree on, and I think this would not be controversial, is that physical activity is really important for helping people prevent themselves from gaining weight or after a diet from regaining weight.
    0:18:41 And there are many, many studies which show this.
    0:18:45 One of my favorite was a study that was done in Boston on policemen.
    0:18:49 You know, policemen are kind of a reputation for, you know, having too many donuts and being overweight, right?
    0:18:51 And Boston is no exception.
    0:18:55 So, they did this great study at Boston University, right, across the river.
    0:19:00 Where they got a bunch of policemen on a diet, a really severe diet.
    0:19:02 The policemen all lost weight.
    0:19:04 But some of the policemen had to diet and exercise.
    0:19:05 Some just dieted alone.
    0:19:10 And as you might imagine, the ones who dieted plus exercise lost a little bit more weight.
    0:19:12 Not a lot, just a little.
    0:19:15 But, and then they tracked them for months afterwards.
    0:19:18 Because most people, after a diet, the weight comes just crashing back, right?
    0:19:25 The policemen who’s kept exercising, even after the diet was over and they went back to eating whatever the hell they wanted, donuts, whatever.
    0:19:27 They’re the ones who kept the weight off.
    0:19:31 But the ones who didn’t exercise, the weight came crashing back.
    0:19:35 Another good example would be the, have you ever seen the TV show The Biggest Loser?
    0:19:38 Yes, where people go on and lose weight.
    0:19:40 Yeah, so there’s a crazy show, right?
    0:19:42 These people, you know, this is like totally unhealthy.
    0:19:44 They were confined to a ranch in Malibu.
    0:19:47 And these guys, these people lost ridiculous amounts of weight.
    0:19:56 A guy named Kevin Hall at the National Institute of Health studied them for years afterwards and looked at, and most of them regained a lot of the weight that they lost.
    0:19:59 And there was one person on the show who did not.
    0:20:02 And that was the person who kept exercising, right?
    0:20:04 And that’s, you know, just yet more, once you have one data point.
    0:20:13 But there’s lots and lots of evidence to show that physical activity, what its other important benefit when it comes to weight is preventing weight gain or weight regain.
    0:20:16 When we talk about dieting, we talk about exercise or diet, exercise or diet.
    0:20:18 Like, why is it an or?
    0:20:20 I mean, why isn’t it exercise and diet?
    0:20:23 Diet is, of course, the bedrock for weight loss.
    0:20:28 But exercise also plays an important role and should be part of the mix.
    0:20:43 On the police example and the biggest loser example, I can relate in the sense that when I exercise, when I go through the moments of my life where I’m most committed to exercise, I’m also most committed to my diet.
    0:20:44 Yeah.
    0:20:50 Because I, if I go to the gym, I will not then leave the gym and have a donut or a pizza.
    0:20:52 Absolutely not.
    0:20:54 It seems like wasting the effort.
    0:21:01 So if you look at the sort of correlation between the moments in my life where I eat healthiest, they’re also the moments in my life where I’m most focused on the gym.
    0:21:12 And I noticed there was a couple of months ago, had a bit of a motivation slump, managed to stay in our little WhatsApp group, but coasted down the bottom of the leaderboard for a couple of months on end, just like surviving every month by one.
    0:21:19 And through those moments, my motivation in the gym had gone down and my diet had gone down.
    0:21:26 The minute I managed to get in the gym and do a big workout, the same day, my diet came back.
    0:21:27 Yeah, of course.
    0:21:27 Right.
    0:21:29 And they co-vary.
    0:21:29 Right.
    0:21:36 And that’s one of the reasons why when people do big studies of, you know, what, you know, you can look at what people die of, right?
    0:21:37 What’s on the death certificate?
    0:21:40 You know, cancer, heart disease, whatever, heart attack.
    0:21:44 And then you look at what caused the cancer, what caused the heart disease.
    0:21:52 When people try to do that, it’s almost impossible to separate diet and exercise because people who tend to eat better also tend to exercise more.
    0:21:57 They’re both, in our modern upside-down, topsy-turvy world, they’re both markers of privilege.
    0:22:01 People have money to go to the gym, also have money to buy healthy foods.
    0:22:07 And people who care about their physical activity also tend to care about their diet.
    0:22:11 So at that level, they’re very hard to separate.
    0:22:20 However, if you’re studying a particular component of a system in a randomized control trial in a lab, you can separate them out.
    0:22:24 And so we know that they have independent and also interactive effects.
    0:22:28 What is the most important thing we haven’t talked about, Daniel?
    0:22:33 I think the most important thing is that we need to be compassionate towards each other.
    0:22:40 I mean, there’s so much shaming and blaming and prescriptions and, you know, you know.
    0:22:47 The reason I entitled the book Exercised is that people, we make people feel exercised about exercise.
    0:22:53 We make them feel uncomfortable and confident and shamed.
    0:23:01 And, you know, you and I are having this conversation, but I can tell that you take, you know, you’re, you’re, I mean, I know I’ve listened to enough of your podcast.
    0:23:04 You care about your health and you care about diet.
    0:23:05 You care about exercise.
    0:23:10 And people may look at you and think, gosh, I wish I was like him, but it’s just not me, you know.
    0:23:11 I can’t, I’m not, I’m not there, right.
    0:23:14 And they may feel put off by our conversation.
    0:23:20 And I think that so often these discussions make people feel, feel bad about, about what they’re doing.
    0:23:31 And I, and I, and I, and I, and I think that what we need to emphasize is that if you put a, you know, if you put a chocolate cake and an apple in front of me here, I would want to eat the chocolate cake.
    0:23:36 And it would, I might eat the apple only because you’re there, but if you weren’t there, I would eat the chocolate cake, right.
    0:23:44 And, and, and when I’m in the, in the, in my building at, in, at Harvard, my office is on the fifth floor of this old Victorian building.
    0:23:46 Every single day I want to take the elevator.
    0:23:51 And the only reason I take the stairs is that if anybody catches me in the elevator, I’ll be a hypocrite.
    0:23:54 It’s not that I don’t want to take the elevator.
    0:23:55 I do want to take the elevator, right.
    0:23:57 I guess you guys say lift, right.
    0:24:01 And, and, and we make people feel bad for taking the elevator, right.
    0:24:03 They shouldn’t feel bad.
    0:24:04 It’s an instinct.
    0:24:16 And so I think we have to figure out ways to help people without shaming them and without blaming them and without bragging and whatever, you know, you know, talking about, you know, the marathon they ran or this, that, or the other.
    0:24:29 Make them feel less uncomfortable about the topic and realize that you don’t have to swim the English Channel or run a marathon or, you know, join your WhatsApp group and do crazy HIIT workouts every day.
    0:24:32 By the way, you don’t need to do HIIT workouts every day to get the benefit.
    0:24:36 Instead, just, you know, taking the stairs in your building every day.
    0:24:40 You know, anything is better than nothing and, and you’ll get benefits from that.
    0:24:43 And I hope that that’s the message that needs to get out, right.
    0:24:44 Anything is better than nothing.
    0:24:51 And if you can get started on that, on that, on that pathway, then it’ll, it’ll eventually become self-rewarding.
    0:24:57 And, and that, and that leads me to the other topic that we didn’t talk about, which is that the reward system of physical activity.
    0:25:02 You know, you and I, if we go for, like, I’m really looking forward to my run tomorrow morning in the park.
    0:25:03 I love running Central Park.
    0:25:04 It’s one of the best places in the world to run, right.
    0:25:07 A fantastic view from the top.
    0:25:08 And it’s just gorgeous, right.
    0:25:12 But when I run Central Park tomorrow, I’m going to get a big dopamine hit.
    0:25:18 I’m going to, my body’s going to produce all this dopamine, which is the molecule that says, do that again, right.
    0:25:19 It’s a reward.
    0:25:21 Gamblers get dopamine hits, right.
    0:25:25 People eat chocolate cake, get a dopamine hit, right.
    0:25:29 But if I were unfit and overweight, I wouldn’t get that dopamine hit.
    0:25:36 And so when people start exercising, they don’t get the reward that people who are fit and accustomed to doing it get.
    0:25:40 And then they’re made to feel bad, like you didn’t enjoy your run around Central Park.
    0:25:44 Well, it takes months, if not years, before you actually get that reward.
    0:25:45 Really?
    0:25:56 Yeah, because just like being overweight causes you to become insensitive to insulin, you become insensitive to all kinds of other hormones and neurotransmitters.
    0:25:57 And dopamine is one of them.
    0:26:00 So it’s not an instant benefit, right.
    0:26:00 It’s hard.
    0:26:06 And so we need to be compassionate again towards people who are struggling to become fit and struggling to get the reward.
    0:26:12 And also, if you’re overweight and you run around Central Park, it’s like if I were carrying weights and running around Central Park, it’d be much harder, right.
    0:26:14 It’s, you know, it’s challenging.
    0:26:20 And so we, once you get, you know, into that state, it’s hard to get back to the state of activity.
    0:26:25 And so we, we need as a, as a society to, to, to help those folks rather than judge them.
    Trong chương đầu tiên của cuốn sách của bạn, bạn nói rằng bạn đã đi thăm bộ tộc người Mỹ bản địa, và tôi sẽ cố gắng phát âm cái tên này, Tarahumara.
    Tarahumara.
    Và họ nổi tiếng về khả năng chạy đường dài.
    Đúng vậy.
    Bạn đã học được gì về việc chạy từ họ?
    Bạn biết đấy, họ đã nổi tiếng hơn 100 năm rồi.
    Nhiều người đã đến nghiên cứu Tarahumara và bình luận về khả năng chạy tuyệt vời của họ.
    Nhưng điều tôi thực sự học được từ họ là đối với họ, hoạt động thể chất là một phần tâm linh.
    Bạn biết đấy, có cuốn sách này, “Born to Run,” mô tả về việc chạy của họ và gọi họ là một bộ tộc ẩn giấu của những vận động viên siêu hạng.
    Họ không phải là ẩn giấu, và họ không phải là siêu hạng.
    Và điều mà cuốn sách đã bỏ lỡ là động lực chính cho việc chạy, những cuộc đua đường dài nổi tiếng này, là một hình thức cầu nguyện.
    Thật sự rất đẹp.
    Và nó cũng là một phép ẩn dụ cho cuộc sống.
    Nó cũng là cơ hội để cá cược thể thao và tất cả những thứ đó.
    Tất cả đều được gói gọn lại.
    Và những gì tôi đã học được là điều này thực sự đã từng gần như là phổ quát trong các dân tộc Mỹ bản địa, đúng không?
    Các bộ tộc người Mỹ bản địa.
    Ai cũng có những cuộc đua đường dài và trò chơi bóng, và tất cả đều có một yếu tố tâm linh.
    Chỉ là họ đã giữ gìn truyền thống của mình vì họ ở một khu vực rất hẻo lánh của Mexico mà thực sự không thể tiếp cận được.
    Chúng ta đã từng làm điều này.
    Tất cả nhân loại đã từng làm điều này.
    Trên thực tế, nếu bạn nhìn xung quanh thế giới, mọi dân tộc đều có truyền thống về sức bền, những sự kiện sức bền.
    Một trong những chủ đề mà bạn đề cập trong cuốn sách của mình, nhưng cũng ở ngoài cuốn sách của bạn, là cách mà chúng ta đã từng chạy, về việc, bạn biết đấy, tôi đã đến bác sĩ chân.
    Nó gọi là gì nhỉ?
    Tôi không biết họ gọi là gì.
    Chuyên gia về chân.
    Đúng, đó là cái tôi đã nói.
    Nhưng chuyên gia về chân.
    Tôi đã nói gì nhỉ?
    Nhưng tôi đã đến gặp chuyên gia về chân cách đây vài ngày vì tôi gặp phải cái này, cái gì nhỉ khi bạn, tôi sẽ chỉ vào chân mình.
    Phần này của chân tôi ở đây bắt đầu bị đau.
    Viêm cân gan chân.
    Đúng rồi.
    Viêm cân gan chân.
    Tôi bắt đầu bị viêm cân gan chân.
    Thật buồn cười.
    Và đó chỉ là cơn đau liên tục.
    Và họ đã kê cho tôi một số miếng lót giày.
    Tôi đứng trên một vài máy móc, cái gì mềm mềm.
    Và họ đã đo chân tôi và thực hiện một bản quét và nói, đúng rồi, cơ bản là bạn đang đứng sai.
    Vòm chân của bạn hơi phẳng quá.
    Hãy lấy những miếng lót này và đeo chúng trong tất cả các đôi giày của bạn.
    Và tôi luôn nghĩ trong những khoảnh khắc này khi ai đó kê cho tôi cái gì đó không tự nhiên, tôi nghĩ, tại sao?
    Như, tôi đã sai ở đâu?
    Và tôi nghĩ đó là câu hỏi chính.
    Tôi đã sai ở đâu?
    Ai đã lừa dối tôi?
    Đến nỗi giờ đây, ở tuổi 30, tôi có những miếng lót đáng ghét này mà tôi phải cho vào tất cả các đôi giày của mình.
    Bởi vì có lẽ, đó không phải là tự nhiên.
    Có lẽ, tổ tiên của tôi không có những miếng lót đáng ghét này.
    Đúng.
    Vì vậy, viêm cân gan chân là điều mà tôi gọi là một bệnh không tương thích, đúng không?
    Một căn bệnh mà phổ biến hơn hoặc nghiêm trọng hơn vì cơ thể chúng ta không thích nghi đầy đủ với môi trường hiện đại.
    Và trong trường hợp của bạn, và như trường hợp của nhiều người, bạn có một bàn chân yếu.
    Vì vậy, bạn biết đấy, bạn trông như là người đến phòng gym.
    Có vẻ như bạn là một người khỏe mạnh, đúng không?
    Tôi sẽ đánh cược rằng bạn đã tăng cường hầu hết mọi nhóm cơ trên cơ thể mình ngoại trừ bàn chân, đúng không?
    Không bình luận.
    Đúng.
    Nhưng mà chúng ta không, đúng không?
    Và một trong những lý do là vì chúng ta nhồi bàn chân vào những đôi giày đế cứng mà rất thoải mái.
    Và lý do mà những đôi giày đó thoải mái là vì cơ bắp chân của bạn phải làm ít việc hơn khi bạn sử dụng những đôi giày đó, đúng không?
    Chúng ta có những đôi giày với đế cứng.
    Chúng có hỗ trợ vòm, đúng không?
    Và bàn chân của bạn có bốn lớp cơ nằm trong đó.
    Và những cơ đó đang hỗ trợ vòm chân của bạn.
    Và ở đáy của bốn lớp cơ đó là một lớp mô liên kết, cân gan chân.
    Và vấn đề với cân gan chân là nếu nó bị kéo căng quá mức, nó, như bất cứ thứ gì khác, đúng không, sẽ bị viêm.
    Nhưng nó gần như không có mạch máu, đúng không?
    Vì vậy, rất khó cho nó tự phục hồi khi bị viêm.
    Để ngăn ngừa viêm cân gan chân, cách tốt nhất để ngăn ngừa nó là có một bàn chân khỏe mạnh.
    Một bàn chân khỏe mạnh là một bàn chân khỏe mạnh.
    Vì vậy, cách điều trị bệnh lâu dài là làm mạnh bàn chân của bạn.
    Nhưng nếu bạn chỉ muốn làm giảm các triệu chứng, đó là điều mà chuyên gia về chân của bạn đã làm.
    Bằng cách cho bạn một miếng lót giày, đúng không, nó cơ bản là ngăn chặn vòm chân của bạn sập xuống nhiều hơn, làm cho nó thoải mái hơn để cân gan chân của bạn bị căng ít hơn.
    Và vì vậy, nó có thể giảm bớt việc kéo căng đó và do đó, cơn đau, đúng không?
    Vì vậy, đó là một ví dụ điển hình về điều mà tôi gọi là sự tiến hóa sai lệch.
    Đó là những gì xảy ra khi bạn điều trị các triệu chứng của một căn bệnh không tương thích thay vì nguyên nhân của chúng hoặc ngăn chặn nguyên nhân của chúng.
    Vậy chuyên gia về chân giống như những người đẩy thuốc theo nghĩa đó, đúng không?
    Bởi vì họ thực sự đang đặt bàn chân của bạn vào cái băng cast, đúng không?
    Và trong phần còn lại của cuộc đời bạn, bạn gần như phải tiếp tục sử dụng chúng trừ khi bạn làm mạnh bàn chân của mình.
    Vì vậy, không có gì sai với việc điều trị các triệu chứng.
    Ý tôi là, cơn đau thì không vui.
    Vì vậy, hãy đeo các miếng lót, đúng không, để giảm bớt, bạn biết đấy, cơn đau.
    Nhưng cũng hãy làm việc để củng cố bàn chân của bạn.
    Và tôi nghĩ bạn sẽ thấy rằng viêm cân gan chân sẽ biến mất và không bao giờ quay trở lại.
    Vì vậy, viêm cân gan chân của tôi đã lành sau khoảng một tháng đeo miếng lót.
    Tôi không còn mang miếng lót nào với mình ở New York.
    Và tôi không có chúng trong bất kỳ đôi giày nào của tôi vì tôi cũng đã dành một thời gian nghỉ để chạy bằng chân.
    Tôi đã chơi rất nhiều bóng đá.
    Vì vậy, bây giờ tôi ở một giai đoạn mà tôi có thể chuyển sang giai đoạn phòng ngừa, ngăn không cho nó xảy ra một lần nữa.
    Và bạn đã nói để củng cố bàn chân của tôi.
    Làm thế nào để một người có thể làm mạnh bàn chân của họ?
    Câu hỏi hay.
    Vì vậy, có một số bài tập.
    Có những bài tập tạo hình cho bàn chân và những thứ như vậy.
    Bạn biết đấy, tôi có thể gửi cho bạn một số liên kết đến video cho bạn xem một số bài tập tăng cường bàn chân tốt.
    Vì vậy, đó là một cách để làm điều đó.
    Nhưng cách khác là mang giày tối giản hơn, mang giày không có đế cứng, không có hỗ trợ vòm.
    Đi chân trần nhiều, đúng không?
    Và điều đó sẽ tự nhiên làm mạnh mẽ các cơ trong bàn chân của bạn vì bạn sẽ phải sử dụng những cơ đó.
    Bạn đã bao giờ đi bộ hoặc chạy một quãng dài trên bãi biển chưa, đúng không?
    Và sau đó, chân bạn sẽ hơi mệt, đúng không?
    Lý do khiến chân bạn mệt là vì bây giờ bạn đang đi trên một bề mặt mềm mại, đúng không?
    Nó không cứng.
    Vì vậy, các cơ của bạn phải làm việc nhiều hơn để làm cứng bàn chân của bạn và đẩy bạn về phía trước, đúng không?
    Jack, bạn có thể lấy đôi giày đen trong túi của tôi không?
    Tôi chỉ muốn cho anh ấy xem một cái gì đó.
    Vì vậy, việc mang giày không có đế cứng, khi chúng không có hỗ trợ vòm, sẽ dần dần làm mạnh mẽ đôi chân của bạn.
    Nhưng, và đây là một điều lớn, nếu bạn làm quá nhiều quá nhanh, cân gan chân của bạn sẽ trở lại dữ dội và bạn sẽ ghét tôi.
    Bạn sẽ không bao giờ tha thứ cho tôi vì, vâng, đó là giày Vivo barefoot.
    Vâng, tôi cũng mang cùng một loại giày.
    Ôi, bạn cũng có cùng đôi giày.
    Giày tuyệt vời.
    Vâng, đó là những đôi giày tuyệt vời.
    Chúng chính xác là loại giày sẽ giúp làm mạnh mẽ đôi chân của bạn.
    Những đôi này là một bổ sung khá mới trong cuộc sống của tôi.
    Vâng.
    Và chúng cảm giác rất lạ vì bạn có thể cảm nhận được mặt đất.
    Vâng.
    Đó chính xác là những gì bạn đã mô tả.
    Vâng, nhưng bạn có thể chuyển tiếp.
    Nếu bạn có bàn chân yếu, mà tôi đoán là bạn có, nếu bạn đi, nếu bạn đột nhiên, đó là đôi giày duy nhất bạn mang tất cả thời gian, bạn có thể sẽ hối hận, đúng không?
    Vì vậy, từ từ, từ từ, tăng dần tỷ lệ thời gian, cũng giống như bất kỳ điều gì khác.
    Jim.
    Nếu bạn đột nhiên quyết định nâng những trọng lượng lớn mà bạn chưa từng nâng trước đây, bạn sẽ làm mình bị thương, đúng không?
    Điều tương tự cũng xảy ra với đôi chân của bạn.
    Vì vậy, từ từ thì làm vậy, nhưng nếu bạn làm từ từ, dần dần và cẩn thận, bạn có thể xây dựng sức mạnh cho bàn chân của bạn.
    Và bạn sẽ là một người hạnh phúc hơn.
    Và điều này quay trở lại tất cả những gì bạn đã nói về việc chọn sự thoải mái, chọn để có một đôi giày hỗ trợ tốt, thực sự chỉ là đã trì hoãn một vấn đề cho tôi trong tương lai.
    Cũng tương tự như chế độ ăn uống.
    Tương tự như việc tránh tập thể dục và sống tĩnh tại và tất cả những điều khác mà khi bạn chọn con đường dễ dàng trong thời gian ngắn, đó chính là đôi giày đệm tuyệt vời mà tôi đã chọn, cơ bắp của tôi chưa được phát triển và tôi đã phải trả giá.
    Vì vậy, tôi cần, lại một lần nữa, lựa chọn sự không thoải mái hơn trong ngắn hạn, đi lên cầu thang, chạy chân trần để tránh những hậu quả sau này.
    Vâng.
    Ý tôi là, tôi không nghĩ bạn cần phải chạy chân trần, mặc dù điều đó có thể thú vị.
    Nhưng vâng, ý tôi là, và tôi có thể nghĩ ra rất nhiều ví dụ khác.
    Chúng ta yêu sự thoải mái, nhưng sự thoải mái không nhất thiết phải tốt cho chúng ta.
    Có một truyền thuyết khác mà bạn đã bác bỏ, điều này tôi thấy thực sự thú vị, vì tôi nghĩ tôi biết rất nhiều người đã dùng lý do này để không chạy.
    Họ nói rằng điều đó rất xấu cho đầu gối của bạn.
    Ôi, trời ơi, điều đó khiến tôi thật sự tức giận, đúng không?
    Tôi có nghĩa là, tôi nghe điều này từ các bác sĩ toàn thời gian, đúng không?
    Ôi, vâng, chạy thì xấu cho đầu gối của bạn.
    Bây giờ, đúng là chấn thương đầu gối là những chấn thương phổ biến nhất khi chạy.
    Nhưng viêm khớp, mà thực sự họ thường đang nói đến, thì hoàn toàn không đúng rằng việc chạy làm gia tăng mức độ hỏng sụn đầu gối và viêm khớp.
    Vì vậy, viêm khớp xảy ra do sụn bị mài mòn trong một khớp, đúng không?
    Và đó là một huyền thoại rằng chạy thực sự làm tăng sự tổn thương của sụn.
    Nếu bạn bị viêm khớp, việc chạy thật sự rất đau đớn và vấn đề.
    Nhưng nếu bạn không bị viêm khớp, việc chạy thực sự, nếu có gì, có thể có phần phòng ngừa.
    Bởi vì các khớp sụn, giống như mọi thứ khác, đều được hưởng lợi từ việc sử dụng, đúng không?
    Và vì vậy, hoạt động thể chất thực sự giúp thúc đẩy các khớp mạnh mẽ và khỏe mạnh.
    Chúng ta từng nghĩ rằng nó chỉ gây ra cho chúng mài mòn, nhưng thực sự, bạn biết đấy, giống như ô tô, bạn biết, bị mài mòn lốp.
    Nhưng bây giờ chúng ta biết rằng thực sự hoạt động thể chất thúc đẩy các cơ chế sửa chữa trong sụn giống như ở các mô khác trong cơ thể.
    Và, dĩ nhiên, điều khác về việc chạy là tôi nghĩ rằng rất nhiều người ngày nay chạy không đúng cách.
    Vì vậy, đó là lý do tại sao chúng tôi bắt đầu nghiên cứu việc chạy chân trần vài thập kỷ trước, vì nếu con người đã chạy trong hàng triệu năm, thì hầu hết thời gian đó chúng ta đã chạy chân trần.
    Vì vậy, chúng tôi hơi tò mò, mọi người đã chạy như thế nào trước khi có giày?
    Và những gì chúng tôi đã học được là ngày nay, giày có những phần đế đệm cho phép bạn thực sự chạy theo cách bạn đi, đúng không?
    Bạn tiếp đất bằng gót chân.
    Và mọi người chân trần đôi khi vẫn tiếp đất bằng gót chân, nhưng những người thường xuyên chân trần, thường hơn không, tiếp đất bằng phần trước của bàn chân rồi mới để gót chân xuống.
    Điều này được gọi là tiếp đất bằng phần trước của bàn chân hoặc tiếp đất trước.
    Và khi bạn làm điều đó, chúng tôi đã tính toán về sinh học vận động của điều đó và đã công bố một bài báo trên bìa tạp chí Nature, cho thấy rằng khi bạn làm điều đó, bạn thực sự ngăn bàn chân của bạn không bị đập vào mặt đất, gây ra cái gọi là đỉnh tác động, một lực va chạm.
    Bạn chạy nhẹ nhàng và từ tốn.
    Vì vậy, nếu bạn cởi giày và chạy lên Đại lộ Lexington ở đây, tôi đảm bảo rằng bạn sẽ không tiếp đất bằng gót chân.
    Chỉ sau vài bước, bạn sẽ bắt đầu tiếp đất bằng phần trước của bàn chân vì nó ít đau hơn.
    Và đó là cách chúng ta tiến hóa để chạy.
    Chúng ta tiến hóa để chạy theo cách không liên quan đến việc va chạm vào mặt đất với mỗi bước.
    Và điều đó gây ra ít lực hơn xung quanh đầu gối của bạn.
    Nhưng sự đánh đổi, vì không có gì là miễn phí, mọi thứ đều có sự đánh đổi, là nó khó khăn hơn cho mắt cá chân của bạn.
    Các cơ bắp chân và gân Achilles bây giờ phải làm việc nhiều hơn để hạ gót chân xuống.
    Và vì vậy, những người chuyển từ tiếp đất bằng gót chân sang tiếp đất bằng phần trước của bàn chân thường gặp phải vấn đề với gân Achilles.
    Họ gặp vấn đề với các cơ bắp chân.
    Nếu họ không làm đúng cách, nếu các cơ chân của họ không đủ mạnh, họ sẽ gặp phải đủ loại vấn đề về chân, đúng không?
    Vậy, bạn không thể đột ngột trở thành một người chạy bộ đi chân trần và bắt đầu chạy bằng mũi bàn chân.
    Nếu bạn quyết định chuyển đổi, bạn phải làm từ từ và dần dần để xây dựng sức mạnh và học cách làm đúng.
    Một điều khác mà mọi người thường làm là họ có xu hướng chạy như một vũ công ba lê, cao trên ngón chân.
    Điều đó thực sự khó khăn cho mắt cá chân và bắp chân của bạn.
    Vì vậy, bạn phải làm đúng cách, nhưng nó có thể mang lại những lợi ích to lớn.
    Và chúng ta lại biết rằng, nếu bạn chạy theo cách đó, nó sẽ tạo ra lực tác động lên đầu gối của bạn ít hơn nhiều.
    Và, một lần nữa, đầu gối là nơi mà con người hay bị chấn thương nhất.
    Vì vậy, tôi nghĩ nhiều chấn thương đầu gối đến từ cách mà chúng ta chạy.
    Vậy, bạn có khuyên rằng nếu có thể, nên chạy nhiều hơn đi chân trần, đặc biệt nếu bạn có những loại giày mà chúng ta vừa thảo luận?
    Chà, tôi nghĩ điều quan trọng là cách bạn chạy, không phải là cái gì dưới chân bạn.
    Vì vậy, tôi sẽ nói rằng kiểu chạy đi chân trần.
    Nhưng làm thế nào để tôi học cách chạy theo một cách mới?
    Chà, ý tôi là, có một số mẹo.
    Một trong số đó là, trước tiên, tôi không biết bạn chạy như thế nào.
    Vì vậy, có thể bạn đã chạy khá ổn.
    Nhưng, một kiểu chạy đi chân trần có xu hướng có tần suất bước cao hoặc tỷ lệ bước cao.
    Khoảng 90 bước mỗi phút hoặc 180 bước mỗi phút, đại khái.
    Bạn biết đấy, 170 đến 180 bước mỗi phút là đủ tốt.
    Bước chân khá ngắn, vì vậy bạn không ném chân ra xa.
    Và, đối với tôi, điều quan trọng nhất là không bị gọi là “quá bước”.
    Nếu bạn hỏi bất kỳ huấn luyện viên nào trên hành tinh, họ sẽ nói rằng quá bước là xấu.
    Quá bước là khi bạn ném chân ra trước mình quá xa và đáp xuống.
    Và chân đó trở nên cứng nhắc.
    Vì vậy, một chân cứng để có nghĩa là lực tác động sẽ lớn hơn, đúng không?
    Và nó khó khăn hơn cho đầu gối của bạn.
    Một người chạy giỏi sẽ đáp xuống với ống chân của họ, với xương ống chân, thẳng đứng.
    Vì vậy, mắt cá chân của họ nằm dưới đầu gối.
    Khi bạn làm vậy, hầu như mọi thứ sẽ diễn ra đúng cách, đúng không?
    Điều đó có nghĩa là bạn sẽ không đáp xuống mạnh lên gót chân.
    Điều đó có nghĩa là chân bạn sẽ hoạt động như một cái lò xo tuyệt vời.
    Bạn sẽ không tạo ra nhiều lực điều hòa.
    Đối với tôi, tôi nghĩ kỹ năng quan trọng nhất trong chạy là không bị quá bước.
    Vì vậy, đừng lo lắng về cách bạn sẽ chạm đất.
    Chỉ cần lo lắng về việc bạn bị quá bước.
    Nếu bạn giải quyết được việc quá bước, bạn sẽ có khả năng chạy tốt hơn.
    Loại bài tập tim mạch nào tốt nhất cho việc cải thiện sức khỏe?
    Bởi vì tôi đã làm một số bài tập CrossFit.
    Tôi đã thực hiện một số buổi làm việc HIIT.
    Tôi đã cố gắng không chạy vì tôi đã gặp một số chấn thương.
    Tôi cố gắng không chạy nhiều vì có vẻ nó tạo ra một chút tác động hơn nếu tôi tự lừa dối mình.
    Vì vậy, tôi đã làm một số buổi HIIT 30 phút mỗi ngày khi tôi rời khỏi đây.
    Bạn có thực hiện các buổi HIIT mỗi ngày không?
    Hầu như mỗi ngày trong thời điểm này.
    Chúng tôi theo dõi nó với một nhóm bạn mà chúng tôi có.
    Có 10 người trong một nhóm WhatsApp.
    Ai là người cuối cùng, ai thực hiện ít buổi tập nhất mỗi tháng sẽ bị loại.
    Và có một lễ rút thăm.
    Vì vậy, có một lễ rút thăm hôm qua vào ngày đầu tháng.
    Có phải hôm qua là ngày đầu tháng không?
    Đúng.
    Cho một thành viên mới.
    Và chúng tôi thực hiện điều đó mỗi tháng và đã làm trong ba năm rưỡi.
    Thật tuyệt vời.
    Tôi đã ở đó.
    Tôi là thành viên đầu tiên.
    Vì vậy, tôi đã ở đó trong ba năm rưỡi.
    Chà, tôi nghĩ, bạn biết đấy, bài tập tốt nhất là bài tập mà bạn thích làm.
    Nhưng có một bài tập nào đó tốt hơn, bạn biết đấy, như…
    Bạn biết đấy, tôi nghĩ bạn nên kết hợp nó.
    Không có bài tập hoàn hảo nào cả, đúng không?
    Ý tôi là, những gì bạn làm nghe có vẻ khá tốt, đúng không?
    Bạn có sự kết hợp giữa, bạn biết đấy, cường độ chậm, thấp, một chút cường độ cao.
    Bạn muốn có một chút sức mạnh.
    Bạn muốn có một chút tim mạch.
    Ý tôi là, chúng ta không bao giờ phát triển để chỉ làm một điều duy nhất.
    Và cơ thể chúng ta quá phức tạp để hưởng lợi từ chỉ một điều gì đó.
    Kết hợp là con đường rõ ràng để đi, đúng không?
    Tôi nghĩ nền tảng cho bất kỳ dạng vận động thể chất nào…
    Ý tôi là, bạn đã hỏi bất kỳ ai, đúng không?
    Tim mạch là nền tảng của bài tập, đúng không?
    Nó mang lại nhiều lợi ích sức khỏe nhất, đúng không?
    Nó tốt cho việc đốt cháy năng lượng.
    Nó tốt cho hệ tim mạch của bạn.
    Nó tốt cho việc kiểm soát viêm nhiễm.
    Nhưng có nhiều loại tim mạch khác nhau giữa cường độ cao và cường độ thấp.
    Và cũng có tập sức mạnh, đúng không?
    Điều này cũng quan trọng, bạn biết đấy.
    Vì vậy, bạn biết đấy, không có…
    Nhìn, chúng tôi đã cố gắng y tế hóa bài tập, đúng không?
    Nó giống như có một liều lượng hợp lý, đúng không?
    Bạn biết đấy, dùng viên thuốc này, bao nhiêu miligam, bao nhiêu lần mỗi tuần, đúng không?
    Bài tập không hoạt động theo cách đó.
    Không có liều lượng tối ưu nào.
    Mọi người đều khác nhau.
    Nó phụ thuộc vào việc, bạn có lo lắng hơn về bệnh tim, bệnh Alzheimer, tiểu đường hay trầm cảm không?
    Hay là, bạn có bị chấn thương trước đây không?
    Bạn có khỏe không?
    Bạn có không khỏe không?
    Thật không thể kê đơn bài tập theo cách y tế hóa này.
    Nó không hoạt động.
    Nhiều người tập thể dục vì họ tin rằng nó sẽ giúp họ giảm mỡ.
    Mỡ bụng.
    Đây là một trong những cuộc tranh luận lớn nhất trên hành tinh.
    Nó đã là một cuộc tranh luận lớn.
    Ngay cả trên podcast này, tôi đã có nhiều người đến và nói rất nhiều điều về việc giảm cân và tim mạch.
    Và tôi thì, tôi không biết tin vào điều gì nữa.
    Chà, bất kỳ ai không bối rối thì không hiểu những gì đang xảy ra, đúng không?
    Bạn biết đấy, thật buồn khi có một cuộc tranh luận như vậy, nhưng đó là cách mà khoa học hoạt động, đúng không?
    Vì vậy, như bạn biết, tôi đã viết về điều đó trong cuốn sách này.
    Một phần lý do cho cuộc tranh luận là lại là, liều lượng nào bạn đang phân tích và dân số nào, trong ngữ cảnh nào, đúng không?
    Vì vậy, hầu như mọi tổ chức y tế lớn trên thế giới khuyến nghị rằng bạn nên có 150 phút hoạt động thể chất mỗi tuần.
    Đó như là tiêu chuẩn.
    Đó là điều mà, bạn biết đấy, Tổ chức Y tế Thế giới (WHO) coi là sự phân định giữa việc ít vận động và hoạt động.
    Vì vậy, nhiều người không đủ sức khỏe và thừa cân, đang cố gắng hoạt động thể chất, gặp khó khăn trong việc đạt được 150 phút mỗi tuần, đúng không?
    Nhiều nghiên cứu khuyến nghị 150 phút tập thể dục mỗi tuần, đi bộ chẳng hạn, là một hoạt động thể chất cường độ vừa phải, sau đó xem xét các tác động của nó đến việc giảm cân.
    Và bạn đoán xem?
    Khi bạn đi bộ 150 phút một tuần, tức là khoảng 20 phút một ngày, tương đương khoảng một dặm, bạn sẽ không giảm được nhiều cân.
    Bạn chủ yếu chỉ đốt cháy khoảng 50 calo mỗi ngày khi làm điều đó, đúng không?
    Đó là một lượng calo nhỏ so với việc uống một ly nước cam, đúng không?
    Vì vậy, bất ngờ thật, những loại nghiên cứu đó cho thấy rằng những liều lượng hoạt động thể chất đó không có hiệu quả mấy trong việc giảm cân.
    Tuy nhiên, có rất nhiều nghiên cứu chặt chẽ, có kiểm soát xem xét các liều lượng hoạt động thể chất cao hơn, 300 phút một tuần hoặc hơn, cho thấy rằng chúng có hiệu quả trong việc giúp mọi người giảm cân, nhưng không nhanh và không với số lượng lớn.
    Vì vậy, bạn sẽ không bao giờ giảm được nhiều cân quá nhanh thông qua việc tập thể dục.
    Điều đó đơn giản là không thể xảy ra.
    Bởi vì, bạn biết đấy, một chiếc bánh burger phô mai có khoảng 800, 900 calo.
    Bạn cần phải chạy khoảng 15 km để đốt cháy cùng một số lượng calo đó.
    Sau đó, bạn cũng sẽ cảm thấy đói, vì vậy bạn sẽ ăn lại một phần.
    Bạn sẽ có sự bù đắp.
    Vì vậy, hoạt động thể chất thực sự, không có cách nào khác.
    Bạn phải thực sự mù quáng nếu không tranh luận theo cách này, nhưng hoạt động thể chất có thể giúp bạn giảm cân, nhưng sẽ không giúp bạn giảm được nhiều cân nhanh chóng và không với các liều lượng thấp thường được khuyến nghị.
    Nhưng một điều mà chúng ta đều đồng ý, và tôi nghĩ điều này không gây tranh cãi, là hoạt động thể chất rất quan trọng để giúp mọi người ngăn ngừa tăng cân hoặc sau khi ăn kiêng không tái tăng cân.
    Và có rất nhiều nghiên cứu cho thấy điều này.
    Một trong những nghiên cứu tôi ưa thích là một nghiên cứu được thực hiện ở Boston về cảnh sát.
    Bạn biết đấy, cảnh sát có tiếng là, bạn biết đấy, ăn quá nhiều donut và thừa cân, đúng không?
    Và Boston cũng không phải là ngoại lệ.
    Vì vậy, họ đã thực hiện một nghiên cứu tuyệt vời tại Đại học Boston, bên kia sông.
    Họ đã đưa một nhóm cảnh sát vào chế độ ăn kiêng, một chế độ ăn kiêng rất nghiêm ngặt.
    Tất cả cảnh sát đều mất cân.
    Nhưng một số cảnh sát phải ăn kiêng và tập thể dục.
    Một số chỉ ăn kiêng mà thôi.
    Và như bạn có thể tưởng tượng, những người kết hợp ăn kiêng và tập thể dục đã giảm được một chút cân hơn.
    Không nhiều, chỉ một ít.
    Nhưng sau đó họ đã theo dõi họ trong nhiều tháng.
    Bởi vì hầu hết mọi người, sau một chế độ ăn kiêng, đều thấy cân nặng quay trở lại nhanh chóng, đúng không?
    Những cảnh sát tiếp tục tập thể dục, ngay cả sau khi chế độ ăn kiêng kết thúc và họ trở lại ăn những gì họ muốn, donut, bất cứ thứ gì.
    Họ là những người giữ được cân nặng.
    Còn những người không tập thể dục, cân nặng quay trở lại.
    Một ví dụ tốt khác có thể là, bạn đã bao giờ xem chương trình truyền hình The Biggest Loser chưa?
    Đúng vậy, nơi mọi người tham gia và giảm cân.
    Vâng, đó là một chương trình điên rồ, đúng không?
    Những người này, bạn biết đấy, điều này thật sự không khỏe mạnh.
    Họ bị giam giữ tại một trang trại ở Malibu.
    Và họ, những người này đã mất một lượng cân cực kỳ lớn.
    Một người tên là Kevin Hall tại Viện Y tế Quốc gia đã nghiên cứu họ trong nhiều năm sau đó và nhận thấy rằng hầu hết trong số họ đã tái tăng cân rất nhiều.
    Và có một người trong chương trình không tái tăng cân.
    Và đó là người vẫn tiếp tục tập thể dục, đúng không?
    Và đó, bạn biết đấy, chỉ là một điểm dữ liệu.
    Nhưng có rất nhiều bằng chứng cho thấy rằng hoạt động thể chất có một lợi ích quan trọng khác khi nói đến việc giảm cân là ngăn ngừa tăng cân hoặc tái tăng cân.
    Khi chúng ta nói về ăn kiêng, chúng ta nói về tập thể dục hoặc chế độ ăn uống, tập thể dục hoặc chế độ ăn uống.
    Tại sao lại là hoặc?
    Ý tôi là, tại sao không phải là vừa tập thể dục vừa ăn kiêng?
    Chế độ ăn uống là, tất nhiên, nền tảng cho việc giảm cân.
    Nhưng tập thể dục cũng đóng vai trò quan trọng và nên là một phần của tổng thể.
    Về ví dụ cảnh sát và ví dụ The Biggest Loser, tôi có thể liên hệ ở chỗ khi tôi tập thể dục, khi tôi trải qua những khoảnh khắc trong cuộc đời mà tôi cam kết nhiều nhất với việc tập thể dục, tôi cũng cam kết nhiều nhất với chế độ ăn uống của mình.
    Vâng.
    Bởi vì nếu tôi đi đến phòng tập, tôi sẽ không rời phòng tập và ăn một chiếc donut hoặc pizza.
    Chắc chắn là không.
    Điều đó tựa như lãng phí nỗ lực.
    Vì vậy, nếu bạn nhìn vào sự tương quan giữa những khoảnh khắc trong cuộc đời mà tôi ăn uống lành mạnh nhất, chúng cũng là những khoảnh khắc trong cuộc đời mà tôi tập trung nhiều nhất vào phòng tập.
    Và tôi nhận thấy rằng một vài tháng trước, tôi đã trải qua một giai đoạn thiếu động lực, duy trì việc tham gia vào nhóm WhatsApp nhỏ của chúng tôi, nhưng đã lơ lửng ở dưới cùng bảng xếp hạng trong một thời gian dài, chỉ sống sót qua từng tháng.
    Và trong những lúc đó, động lực của tôi ở phòng tập đã giảm đi và chế độ ăn của tôi cũng kém hơn.
    Ngay khi tôi vào được phòng tập và thực hiện một buổi tập lớn, cùng ngày đó, chế độ ăn của tôi đã quay trở lại.
    Vâng, dĩ nhiên rồi.
    Đúng vậy.
    Và chúng có mối quan hệ tương hỗ.
    Đúng.
    Và đó là một trong những lý do tại sao khi mọi người thực hiện những nghiên cứu lớn về, bạn biết đấy, những gì, bạn biết, bạn có thể nhìn vào những gì khiến người ta chết, đúng không?
    Có gì trên giấy chứng tử?
    Bạn biết đấy, ung thư, bệnh tim, bất cứ điều gì, cơn đau tim.
    Và sau đó bạn nhìn vào nguyên nhân gây ra ung thư, nguyên nhân gây ra bệnh tim.
    Khi mọi người cố gắng làm điều đó, hầu như không thể tách rời chế độ ăn uống và tập thể dục vì những người có xu hướng ăn uống tốt cũng có xu hướng tập thể dục nhiều hơn.
    Cả hai đều là, trong thế giới hiện đại của chúng ta, đều là dấu hiệu của sự giàu có.
    Những người có tiền để đến phòng tập cũng có tiền để mua thực phẩm lành mạnh.
    Và những người quan tâm đến hoạt động thể chất cũng thường quan tâm đến chế độ ăn uống của họ.
    Vì vậy, ở mức độ đó, rất khó để tách rời chúng.
    Tuy nhiên, nếu bạn đang nghiên cứu một thành phần cụ thể của một hệ thống trong một thử nghiệm kiểm soát ngẫu nhiên trong phòng thí nghiệm, bạn có thể tách chúng ra.
    Và vì vậy, chúng ta biết rằng chúng có ảnh hưởng độc lập và cũng như tương tác với nhau.
    Điều quan trọng nhất mà chúng ta chưa nói đến là gì, Daniel?
    Tôi nghĩ điều quan trọng nhất là chúng ta cần phải có lòng nhân ái với nhau.
    Ý tôi là, có rất nhiều sự chỉ trích, đổ lỗi và những chỉ dẫn, và bạn biết đấy.
    Lý do tôi đặt tiêu đề cho cuốn sách là “Exercised” là vì chúng ta làm cho mọi người cảm thấy được thúc giục về việc tập thể dục.
    Chúng ta làm cho họ cảm thấy không thoải mái, thiếu tự tin và bị xấu hổ.
    Và, bạn biết đấy, bạn và tôi đang có cuộc trò chuyện này, nhưng tôi có thể cảm nhận rằng bạn, bạn biết đấy, tôi biết tôi đã nghe khá nhiều podcast của bạn.
    Bạn quan tâm đến sức khỏe của mình và bạn quan tâm đến chế độ ăn uống.
    Bạn quan tâm đến việc tập thể dục.
    Và mọi người có thể nhìn vào bạn và nghĩ, ôi, tôi ước mình giống như anh ấy, nhưng điều đó không phải là tôi, bạn biết đấy.
    Tôi không thể, tôi không ở đó, đúng không?
    Và họ có thể cảm thấy khó chịu với cuộc trò chuyện của chúng ta.
    Và tôi nghĩ rằng rất thường xuyên, những cuộc thảo luận này khiến mọi người cảm thấy tồi tệ về những gì họ đang làm.
    Và tôi, và tôi, và tôi, và tôi nghĩ rằng điều chúng ta cần nhấn mạnh là nếu bạn đặt một cái bánh sô-cô-la và một quả táo trước mặt tôi ở đây, tôi sẽ muốn ăn cái bánh sô-cô-la.
    Và tôi có thể chỉ ăn quả táo chỉ vì bạn đang ở đó, nhưng nếu bạn không có mặt, tôi sẽ ăn cái bánh sô-cô-la, đúng không?
    Và khi tôi ở trong tòa nhà của mình, ở Harvard, văn phòng của tôi nằm ở tầng năm của một tòa nhà Victorian cổ.
    Mỗi ngày tôi muốn đi thang máy.
    Và lý do duy nhất tôi đi cầu thang là nếu có ai bắt gặp tôi trong thang máy, tôi sẽ trở thành một kẻ đạo đức giả.
    Không phải là tôi không muốn đi thang máy.
    Tôi thực sự muốn đi thang máy, đúng không?
    Tôi đoán bạn gọi nó là lift, đúng không?
    Và chúng ta làm cho mọi người cảm thấy tồi tệ khi đi thang máy, đúng không?
    Họ không nên cảm thấy tồi tệ.
    Đó là một bản năng.
    Vì vậy, tôi nghĩ chúng ta phải tìm cách giúp mọi người mà không làm họ xấu hổ, không đổ lỗi và không khoe khoang, và whatever, bạn biết đấy, nói về, bạn biết đấy, cuộc thi marathon mà họ đã tham gia hoặc thế này, thế kia.
    Làm cho họ cảm thấy ít khó chịu hơn về vấn đề này và nhận ra rằng bạn không cần phải bơi qua Kênh Anh hoặc chạy marathon hay tham gia nhóm WhatsApp của bạn và thực hiện các bài tập HIIT điên rồ mỗi ngày.
    Nhân tiện, bạn không cần phải làm các bài tập HIIT mỗi ngày để có được lợi ích.
    Thay vào đó, chỉ cần đi cầu thang trong tòa nhà của bạn mỗi ngày.
    Bạn biết đấy, bất cứ điều gì cũng tốt hơn là không có gì và bạn sẽ nhận được lợi ích từ điều đó.
    Và tôi hy vọng đó là thông điệp mà chúng ta cần truyền tải, đúng không?
    Bất cứ điều gì cũng tốt hơn là không có gì.
    Và nếu bạn có thể bắt đầu trên con đường đó, thì rồi cuối cùng nó sẽ trở thành sự tự thưởng cho bản thân.
    Và điều đó dẫn tôi đến một chủ đề khác mà chúng ta chưa nói đến, đó là hệ thống phần thưởng của hoạt động thể chất.
    Bạn biết đấy, nếu tôi và bạn đi chạy, như tôi thật sự rất mong đợi buổi chạy của mình vào sáng mai trong công viên.
    Tôi thích chạy ở Central Park.
    Đó là một trong những nơi tốt nhất trên thế giới để chạy, đúng không?
    Cảnh quan tuyệt vời từ trên cao.
    Và thật sự rất đẹp, đúng không?
    Nhưng khi tôi chạy ở Central Park vào ngày mai, tôi sẽ nhận được một cú hit dopamine lớn.
    Cơ thể tôi sẽ sản xuất tất cả dopamine này, là phân tử nói rằng, hãy làm lại điều đó, đúng không?
    Đó là một phần thưởng.
    Người chơi cờ bạc nhận được những cú hit dopamine, đúng không?
    Người ta ăn bánh sô-cô-la thu được dopamine, đúng không?
    Nhưng nếu tôi không khỏe mạnh và thừa cân, tôi sẽ không nhận được cú hit dopamine đó.
    Và vì vậy, khi mọi người bắt đầu tập thể dục, họ không nhận được phần thưởng mà những người khỏe mạnh và quen với việc này nhận được.
    Và sau đó họ lại cảm thấy tồi tệ, như thể bạn đã không tận hưởng buổi chạy của mình quanh Central Park.
    Chà, cần phải mất nhiều tháng, nếu không muốn nói là nhiều năm, trước khi bạn thực sự nhận được phần thưởng đó.
    Thật vậy?
    Vâng, vì giống như việc thừa cân khiến bạn trở nên không nhạy cảm với insulin, bạn cũng trở nên không nhạy cảm với nhiều loại hormone và neurotransmitter khác.
    Và dopamine là một trong số đó.
    Vì vậy, đây không phải là lợi ích tức thì, đúng không?
    Nó khó khăn.
    Vì vậy, chúng ta cần phải lại có lòng nhân ái với những người đang vật lộn để trở nên khỏe mạnh và gặp khó khăn để nhận được phần thưởng.
    Và cũng vậy, nếu bạn thừa cân và bạn chạy quanh Central Park, thì nếu tôi đang mang theo tạ và chạy quanh Central Park, điều đó sẽ khó hơn rất nhiều, đúng không?
    Nó, bạn biết đấy, thật thách thức.
    Và vì vậy, một khi bạn đã, bạn biết đấy, vào trạng thái đó, thật khó để quay lại trạng thái hoạt động.
    Và vì vậy, chúng ta, với tư cách là một xã hội, cần giúp đỡ những người ấy thay vì phê phán họ.
    在您書的第一章中,您提到您去拜訪了美洲原住民部落,我將試著可能念出這個名字,塔拉胡馬拉。塔拉胡馬拉。 他們因為長跑而聞名。 是的。 您從他們身上學到了什麼有關跑步的知識? 您知道,他們在一百多年來一直是聞名的。 很多人去研究塔拉胡馬拉,並對他們驚人的跑步能力有所評價。 但我從他們身上真正學到的是,對他們而言,體育活動是精神上的。 您知道,有一本書《生而為跑》描述了他們的跑步,並稱他們為隱藏的超級運動員部落。 他們並不是隱藏的,也不是超級運動員。 這本書遗漏的最重要的一點是,這些著名的長跑比賽的主要動機是,它是一種祈禱的形式。 這真的非常美麗。 而且它也是生活的隱喻。 它還是一個賭注於體育比賽的機會,所有的元素都包裹在一起。 我所學到的是,這實際上在美洲原住民人口中曾經幾乎是普遍的,對吧? 美洲原住民部落。 每個部落都有長跑和球賽,並且它們都有一種精神元素。 只是因為他們保持了自己的傳統,因為他們位於墨西哥非常偏遠且基本上無法到達的地方。 我們以前都這樣做。 所有的人類都曾這樣做。 事實上,如果你看世界上的人群,每個族群都有耐力的傳統,耐力活動。 在您的書中以及您書外提到的一些主題是,關於我們以前如何跑步,例如,我去看了足科醫生。 那個叫什麼? 我不知道他們的名字。 足病醫師。 我就是這麼說的。 但足病醫師。 我說了什麼? 但我前幾天去看了足病醫師,因為我得了這個,叫什麼時候,我現在要用手指著我的腳。 我腳的這部分開始感到很痛。 足底筋膜炎。 就是這個。 足底筋膜炎。 我開始患上一些足底筋膜炎。 真有趣。 這只是一種持續的疼痛。他們給我開了一些鞋墊。我站在幾個機器上,一些柔軟的東西。他們測量了我的腳,拍了這個掃描,說,基本上你站得不對。你的足弓有點太平。拿這些鞋墊,穿在你所有的鞋裡。我總是在這些時刻想,如果有人給我開過不自然的東西,我就在想,為什麼?我哪裡做錯了?我認為這是關鍵問題。我哪裡做錯了?誰騙了我?現在30歲的我,卻不得不把這些該死的鞋墊放進所有的鞋裡。因為可以推測的是,這不自然。可以推測的是,我的祖先沒有這該死的鞋墊。 是的。所以,足底筋膜炎我會稱之為不匹配疾病,對吧?一種因為我們的身體對現代環境適應不足而更常見或更嚴重的疾病。在您的情況下,跟許多人一樣,您有一個弱腳。因此,我們,您看起來好像有去健身房。 看起來您是一個相當健康的人,對吧?我打賭您幾乎增強了身體中每個肌肉群,除了您的腳,對吧?沒意見。對。好吧,但我們不這樣做,對嗎?其中一個原因是因為我們將腳放在非常舒適的硬底鞋裡。而這些鞋子之所以舒適,是因為您的腳部肌肉在使用這些鞋時幾乎不需要工作,對吧?我們的鞋子是硬底的。它們有足弓支撐,對吧?而您的足部有四層肌肉在裡面。這些肌肉支撐著您的足弓。在這四層肌肉的底部是這一層結締組織,足底筋膜。足底筋膜的問題在於,如果它伸展得太多,它就會像其他任何東西一樣,對吧,它會發炎。但它幾乎沒有血管化,對吧?因此,當它發炎時,修復起來非常困難。要預防足底筋膜炎,預防的最佳方法就是擁有一個強健的腳。健康的腳就是強壯的腳。所以,長期治療這種疾病的方法就是增強您的腳。如果您只是想緩解症狀,那就是您足病醫師所做的。通過給你一個鞋墊,對吧,基本上就是防止您的足弓塌陷得太多,使其更舒適,從而減少您足底筋膜的壓力。這樣可以緩解拉伸,因此減少疼痛,對吧?這就是我所稱的“去進化”的典型例子。這就是對不匹配疾病症狀進行治療時發生的情況,而不是其根源或預防根源。因此,從這個意義上來說,足病醫生有點像毒品推銷者,對吧?因為他們從本質上將您的腳放在石膏裡。然後在您生活的剩餘時間裡,您必須隨著他們的存在,除非您增強您的腳。所以,治療症狀沒問題。我的意思是,疼痛是沒有人喜歡的。因此,穿上鞋墊,對吧,以減輕疼痛。但是,還要致力於增強您的腳。我相信你會發現足底筋膜炎會消失,並且再也不會回來。所以,經過大約一個月穿著鞋墊之後,足底筋膜炎已經痊癒。 我現在在紐約不再有鞋墊。 我之前的鞋裡也沒有鞋墊,因為我也停了一段時間的跑步。 我之前踢了很多足球。 所以,現在我已經到了可以進入預防階段,防止它再次發生的時候了。 您說過要增強我的腳。 如何增強腳部呢? 很好的問題。 有一些練習。 有一些足部拱起的練習等等。 您知道,我可以發送一些視頻連結給您,展示一些好的腳部強化練習。
    所以,這是一種方法來實現它。
    但另一種方法是穿較簡約的鞋子,穿沒有硬底和足弓支撐的鞋子。
    多赤腳走走,對吧?
    這樣自然會加強你腳中的肌肉,因為你會需要使用這些肌肉。
    你有沒有在海灘上走過很長的路或跑步呢,對吧?
    然後之後你的腳會有點累,對吧?
    你腳累的原因是因為你現在在一個柔軟的表面上,對吧?
    它不是硬的。
    所以,你的肌肉需要更多地工作來使你的腳變硬以推動你向前,對吧?
    杰克,你能去我包裡拿那雙黑鞋子嗎?
    我只是想給他看點東西。
    所以,穿著沒有那麼硬的鞋子,當它們沒有足弓支撐的時候,會慢慢加強你的腳。
    但是,這是個很大的但是,如果你做得太多太快,你的足底筋膜會立刻反彈,然後你會討厭我。
    你永遠不會原諒我的,因為,是的,那些是Vivo裸足鞋。
    對,這是我穿的同樣的鞋子。
    哦,你也穿著同樣的鞋子。
    好鞋子。
    是的,那是非常好的鞋子。
    這正是能幫助加強你腳的鞋子。
    這在我的生活中算是比較新的加入。
    是的。
    是的,感覺真的很奇怪,因為你可以感覺到地面。
    是的。
    這正是你所描述的。
    是的,但你可以逐漸適應。
    如果你的腳很弱,我猜你是這樣,如果你突然間,這是你一直穿的唯一鞋子,你可能會後悔,對吧?
    所以,慢慢慢慢地增加穿它的時間比例,就像其他任何事情一樣。
    吉姆。
    如果你突然決定舉起以前不能舉的巨大重量,你會受傷,對吧?
    你腳也是同樣的道理。
    所以,慢慢慢慢地做,但如果你逐漸、小心地去做,你可以建立起腳的力量。
    你會成為一個更快樂的人。
    這又回到了你說過的所有關於選擇舒適、擁有一雙良好支持鞋子,其實只是將問題推遲到未來的觀點。
    這在飲食上也是一樣。
    在避免運動和久坐等所有其他事上都是一樣,當你選擇短期內的容易之路,即這雙我選擇的舒適鞋子,肌肉沒有在我的腳上建立起來,我為此付出了代價。
    所以,我需要再次選擇短期內的不適,爬樓梯,赤腳跑步,以避免未來的後果。
    是的。
    我的意思是,我不認為你必須赤腳跑,雖然這可能很有趣。
    但,是的,我可以想到許多其他例子。
    我們喜歡舒適,但舒適不一定對我們有好處。
    你還揭穿了一個神話,我覺得這真的很有趣,因為我認識很多人把這作為不跑步的理由。
    他們說這對膝蓋真的很糟糕。
    哦,這讓我非常生氣,對吧?
    我經常聽到醫生這樣說,對吧?
    哦,是的,跑步對膝蓋有害。
    現在,膝蓋受傷確實是最常見的跑步傷害。
    但關於關節炎,這其實是他們通常在談論的問題,絕對不是因為跑步會增加膝關節軟骨損傷和關節炎的概率。
    所以,關節炎是由關節中的軟骨磨損引起的,對吧?
    而且這是一個神話,即跑步實際上會增加軟骨損傷。
    如果你有關節炎,跑步會非常痛苦且問題重重。
    但如果你沒有,跑步實際上可能有些預防作用。
    因為關節軟骨,和其他一切一樣,從使用中受益,對吧?
    所以,身體活動實際上有助於促進強壯和健康的關節。
    我們以前認為只會導致它們磨損,但實際上,就像汽車一樣,磨損它們的輪胎。
    但現在我們知道,實際上身體活動促進了軟骨中的修復機制,正如它在身體的其他組織中所做的那樣。
    當然,關於跑步的另外一件事是,我覺得許多人今天跑得不正確。
    所以,我們幾十年前開始研究赤腳跑步就是因為如果人類已經跑了幾百萬年,那麼在那段時間內,我們大多數時間都是赤腳跑的。
    所以,我們有點好奇,人們在穿鞋之前是怎麼跑的?
    我們學到的是,今天鞋子有這種加墊的鞋跟,使你實際上能像走路一樣跑步,對吧?
    你降落在你的腳跟上。
    每個偶爾赤腳的人有時也會降落在他們的腳跟上,但經常赤腳的人,更多時候是落在他們的腳前掌上,然後再讓腳跟落下。
    這被稱為前腳掌著地或前掌著地。
    當你這樣做時,我們研究了這種生物力學並在《自然》雜誌的封面上發表了一篇論文,顯示當你這樣做時,實際上會阻止你的腳撞擊地面,造成所謂的衝擊峰值,即碰撞力。
    你輕輕而柔和地跑。
    所以,如果你脫下鞋子跑這條雷克星頓大道,我可以保證,你不會著地在你的腳跟上。
    幾步之後,你會開始落在你的腳前掌上,因為那樣不會那麼痛。
    所以,這就是我們進化出來的跑步方式。
    我們進化出來的跑步方式並不涉及每一步都砸向地面。
    這樣能減少膝蓋周圍的力量。
    不過,這裡有個權衡,因為沒有任何東西是免費的,一切都有權衡,那就是對你的腳踝來說會更困難。
    你的小腿肌肉和跟腱現在必須做更多的工作才能讓你的腳跟落下。
    所以,從腳跟著地轉變為前腳掌著地的人往往會有跟腱問題。
    他們會有小腿肌肉問題。
    如果他們不正確地進行,假如他們的腳部肌肉不夠強壯,他們會得到各種腳部問題,對吧?所以,你不能突然變成一個赤腳跑者開始用前腳著地。如果你打算轉變,你必須逐漸且緩慢地過渡,增強力量並學會正確地進行。人們還有一個常見的做法,就是跑步時像芭蕾舞者一樣高高地踮起腳尖。這樣對你的腳踝和小腿真的很有壓力。因此,你必須正確地進行,但這樣可以帶來巨大的好處。而且,我們知道,以如此方式跑步能減少膝關節受到的力量。而且,膝關節恰是受傷最多的地方。所以,我認為很多膝傷來自於我們的跑步方式。如果可以的話,你會建議多赤腳跑步嗎,尤其是如果你有我們剛討論的那種鞋子?嗯,我認為重要的是你如何跑,而不是你腳上的鞋子。因此,我會說採用赤腳風格。可是,我該如何學習以新的方式跑步呢?嗯,有一些小技巧。首先,我不知道你的跑步方式,所以也許你已經跑得很好了。但是,赤腳風格往往具有高的步頻或步頻。因此,大約每分鐘90步或180步。你知道,每分鐘170到180步是比較合適的。相對較短的步伐,這樣你就不會把腿伸得太遠。對我來說,最重要的事情不是我們所稱的過度延伸步伐。如果你問地球上任何一位教練,他們會告訴你過度延伸步伐是壞事。過度延伸步伐是指你把腿伸得過前,然後著地。而那條腿就是一條僵硬的腿。所以,僵硬的腿意味著更多的力量,對吧?這會對你的膝蓋造成更大的壓力。因此,好的跑者會讓小腿骨(脛骨)保持垂直著地。這樣,腳踝就在膝蓋的下方。當你這樣做時,幾乎一切都會正常運作,對吧?這意味著你不會重重地著地在腳跟上。這意味著你的腿會像一個優秀的彈簧一樣運作。你不會產生太多的制動力量。對我來說,我認為跑步最重要的技能是不過度延伸步伐。因此,不要擔心你將如何觸地。只要擔心你的過度延伸步伐。如果你解決了過度延伸步伐,你就更可能成功地跑步。對於促進良好健康而言,最好的有氧運動是什麼?因為我一直在進行一些CrossFit的訓練。我一直在做一些高強度間歇訓練(HIIT)。由於我曾有過幾次受傷,我正試著少跑一點。因為這似乎會對身體造成一定的衝擊,所以我在這裡離開後,每天進行30分鐘的HIIT訓練。你每天都進行HIIT訓練嗎?差不多每一天。目前我們和一群朋友一起追蹤。WhatsApp小組裡有我們10個人。每個月做得最少的那個人會被淘汰。而且還有抽獎。所以,昨天一號的抽獎。昨天是一號嗎?對。為新成員的抽獎。我們每個月都這樣做,已經持續了三年半。太棒了。我是第一位成員。我已經在那裡待了三年半了。嗯,我認為,最好的運動就是你喜歡的運動。但是,是否有一種運動是更好的呢?你知道,我認為你必須混合進行。沒有一種完美的運動,對吧?我的意思是,我覺得你所做的實際上聽起來相當不錯,對吧?你有低強度和高強度的混合訓練。你需要進行一些力量訓練。你需要進行一些有氧運動。我的意思是,我們的身體從來沒有發展到只進行一種運動。我們的身體過於複雜,無法從只進行一種運動中受益。混合運動是一個明顯的選擇,對吧?我認為任何形式的體能活動都有其基礎……我說的對吧?有氧運動是運動的基礎,對吧?它能促進最多的健康益處,對吧?它有助於燃燒能量。它對你的心血管系統有益。它有助於控制炎症。但是,還有高強度和低強度的有氧運動之分。另外,還有力量訓練,對吧?這也是很重要的。因此,你知道,並沒有……看,我們試著用醫學的方式來規範運動,對吧?就像有一個正確的劑量,對吧?你知道,吃這個藥,這麼多毫克,每週這麼多次,對吧?運動並不是那樣運作的。沒有最佳劑量。每個人都不同。這取決於,你是更擔心心臟病還是阿茲海默病,或者是糖尿病還是抑鬱症?或者,你之前受過傷嗎?你是否健康?你不健康嗎?在這種醫療化的方式下,很難為運動開處方。這行不通。很多人運動是因為他們相信這樣可以幫助他們減肥。腹部脂肪。這是地球上最大的爭論。這一直是一個巨大的辯論。甚至在這個播客上,我有很多人來討論關於減肥和有氧運動的各種説法。我現在有點不知道該相信什麼。嗯,任何不困惑的人都不了解正在發生的事情,對吧?你知道,這種爭論令人遺憾,但這就是科學的運作方式,對吧?所以,如你所知,我在這本書中寫過這些。這場辯論的一部分解釋就是,至於劑量,你正在分析什麼,以及在什麼樣的人群和情境下,對吧?所以,幾乎每個主要的健康組織都建議每週進行150分鐘的身體活動。這大致是基準。這是,世界衛生組織(WHO)認為的久坐與活躍之間的劃分。
    所以,很多身體不健康、超重並且在努力保持身體活動的人都很難每週達到150分鐘的運動,對吧?許多研究都建議每週運動150分鐘,例如進行中等強度的步行,然後觀察其對減重的影響。那你猜怎麼著?當你每週走150分鐘,也就是每天走20分鐘,大約一英里,實際上你不會減掉太多的體重。這樣你每天基本上燃燒的卡路里只有約50卡路里,對吧?這與喝一杯橙汁相比,實在是微不足道的卡路里。因此,驚訝,驚訝,這類研究表明,這些運動量的身體活動對減重並不太有效。不過,許多嚴謹的對照研究表明,進行較高劑量的身體活動,例如每週300分鐘或更多的運動,確實對幫助人們減肥有效,但不會很快,也不會是大量減重。因此,你絕對不可能通過運動快速減掉大量的體重,這是根本不可能的。因為你知道,一個起司漢堡有800到900卡路里。你必須跑15公里才能燃燒掉相同的卡路里。之後你會感到飢餓,所以你可能會再吃回一些。這就是補償現象。因此,身體活動實際上是——沒有任何逃避的辦法。你必須是個平地信徒才能不這麼認為。但身體活動確實可以幫助你減肥,但不會快速減掉大量的體重,也不會在那些經常被建議的低劑量下。不過,我們確實有一點是一致的,我想這不會引起爭議,那就是身體活動對幫助人們防止增重或在節食後避免回胖是非常重要的。而且有許多研究證實了這一點。我最喜歡的一項研究是波士頓針對警察進行的研究。你知道,警察有一種對不起的聲譽,通常與吃太多甜甜圈和超重有關,對吧?波士頓也不例外。因此,他們在波士頓大學做了一個很棒的研究,在對岸。他們讓一群警察進行了一個非常嚴苛的飲食。這些警察全都減了體重。但有些警察要結合飲食和運動,而有些人僅僅依靠飲食。你可能想像得到,結合飲食和運動的人減重會更多一些,不是很多,只是多一點。而且他們接下來追蹤了幾個月。因為大多數人在節食後,體重會迅速反彈,對吧?那些即使在飲食結束後仍持續運動的警察,即使回到自由飲食,包括甜甜圈等,那些人保持了體重。而那些不運動的人,體重則迅速反彈。另一個好的例子是,你有沒有看過《最大減重者》這部電視節目?對,這裡的人們上去減掉體重,是吧?是的,這是一個瘋狂的節目,對吧?這些人的情況,這完全是不健康的。他們被限制在馬里布的一個農場裡。這些人減掉了驚人的體重。一位名叫凱文·霍爾的國立衛生研究院的研究者對他們進行了多年的研究,大多數人最終回升了他們減掉的很多體重。而節目中只有一個人沒有回升,而那個人就是持續運動的人,對吧?這就是,這又是一個數據點。不過有許多證據顯示,身體活動對於控制體重的另一個重要好處是防止體重增加或重新回升。當我們談論飲食時,我們經常會提到運動或飲食,運動或飲食。為什麼是或呢?我的意思是,為什麼不說運動和飲食呢?當然,飲食是減重的基石。但運動也扮演著重要角色,應該是飲食的一部分。以警察的例子和《最大減重者》為例,我可以說明,當我運動的時候,當我生活中最專注於運動的時候,我的飲食也最為自律。因為如果我去健身房,我不會在離開健身房後就去吃甜甜圈或比薩,不會的。這似乎是在浪費努力。因此,如果你看看我生活中健康飲食的階段,這些時候也恰恰是我最專注於健身的時候。我注意到幾個月前,我的動力有些下滑,儘管我還是在我們的小WhatsApp群組裡,但在排行榜底部勉強度過了一段時間,每個月只剛剛及格。而在那段時間裡,我的健身動力下降,飲食控制也減弱。當我再次進入健身房,進行一次大鍛煉的當天,我的飲食就會回到正軌。是的,當然。對吧?它們是相輔相成的。這就是為什麼當人們進行大規模研究時,比如,看看人們死於什麼,對吧?死亡證上列出了什麼?癌症、心臟病、心臟病發作等。然後你再看導致癌症、心臟病的原因。當人們試圖這麼做時,幾乎無法分開飲食和運動,因為飲食較好的人通常也更願意運動。在我們這個現代的顛倒混亂的世界中,這兩者都是特權的標誌。能去健身房的人通常也有錢買健康食品。那些關心自己身體活動的人也往往會關心飲食。因此在這個層面上,這兩者較難分開。
    然而,如果你在實驗室進行隨機對照試驗來研究系統的特定組件,你可以將它們分開。因此,我們知道它們有獨立的影響,也有互動的影響。丹尼爾,還有什麼最重要的事情我們沒有談到的呢?我認為最重要的事情是,我們需要對彼此充滿同情。我是說,這裡有太多的羞恥和指責,以及一些處方,等等。之所以我將這本書命名為《鍛鍊》,是因為人們讓他們在運動方面感到「鍛鍊」。我們讓他們感到不舒服、自信以及羞愧。你知道,你我之間正在進行這個對話,但我可以感覺到你,你,我是說,我知道我聽過你足夠多的播客。你關心你的健康,關心飲食,還有運動。人們可能看著你,想著,哇,我希望我能像他一樣,但我就是不是這樣的人,你知道的。我無法做到,我不在那裡,對吧。他們可能會對我們的對話感到排斥。我認為這些討論經常讓人感到自己所做的事情不好。我認為我們需要強調的是,如果你把一個巧克力蛋糕和一個蘋果放在我面前,我會想吃巧克力蛋糕。也許我只因為你在這裡才會吃蘋果,但如果你不在那裡,我會吃巧克力蛋糕,對吧。而且,當我在哈佛的那棟老維多利亞式建築裡,我的辦公室在五樓。每一天,我都想坐電梯。我只走樓梯的原因是如果有誰在電梯裡看到我,我就會成為一個偽君子。不是我不想坐電梯,我是想坐電梯的,對吧。我想你們叫它升降機,對吧。可是,我們讓人們因為坐電梯而感到不好,對吧。他們不應該感到不好。這是一種本能。因此,我認為我們必須找到方法幫助人們,而不是使他們感到羞愧或責備,也不需要自誇或談論你跑過的馬拉松或其他的事情。讓他們對這個話題感覺不那麼不舒服,意識到你不需要游過英吉利海峽、跑馬拉松或加入你的WhatsApp群組,每天進行瘋狂的高強度間歇訓練。順便說一下,你不需要每天進行高強度間歇訓練來獲得好處。你只需要每天在你的樓裡走樓梯。你知道,任何行動都比什麼都不做要好,你會從中獲得益處。我希望這是需要傳達的信息,對吧。任何行動都比什麼都不做要好。如果你能在那條道路上開始,那麼最終會變得自我獎勵。這也引出了我們沒有談到的另一個主題,即身體活動的獎勵系統。你和我,如果我們去,比如說,我非常期待明天早上在公園裡跑步。我喜歡在中央公園跑步。這是世界上最好的跑步地點之一,對吧。從高處看風景很棒,真是美妙。然而,當我明天在中央公園跑步時,我會獲得一次巨大的多巴胺衝擊。我的身體會製造出所有這些多巴胺,這是一種告訴我「再來一次」的分子,對吧。這是一種獎勵。賭徒會獲得多巴胺衝擊,對吧。吃巧克力蛋糕的人會獲得多巴胺衝擊,對吧。但是如果我不健康且超重,就無法獲得那種多巴胺衝擊。所以當人們開始運動時,他們無法獲得適應運動的人所得到的獎勵。然後他們被告誡,像是「你並不喜歡在中央公園跑步。」其實需要幾個月,甚至幾年,你才能真正獲得那種獎勵。真的嗎?是的,因為就像超重會使你對胰島素變得不敏感一樣,你會對其他各種荷爾蒙和神經傳導物質變得不敏感。而多巴胺就是其中之一。所以這不是瞬間獲得的好處,對吧。這很難。因此,我們需要再次對那些努力保持健康和獲得獎勵的人充滿同情。而且,如果你超重卻在中央公園跑步,那就像我扛著重物在中央公園跑步,那會困難得多,對吧。這是挑戰性的。因此,一旦你進入那種狀態,就很難再回到活躍的狀態。因此,作為一個社會,我們需要幫助這些人,而不是評判他們。

    Dr. Daniel Lieberman exposes the truth about cardio and fat loss, why modern shoes might be harming our feet, and how our quest for comfort is quietly weakening our bodies. This is a compassionate conversation for anyone who’s ever struggled with knowing what to believe about exercise.

    Listen to the full episode here –

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    Watch the Episodes On YouTube – https://www.youtube.com/c/%20TheDiaryOfACEO/videos

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  • #803: Craig Mod Returns — Epic Walks in Japan, The Art of Slowness, Digital Detox, Publishing “Impossible” Books, and Choosing Beauty Over Scale

    AI transcript
    0:00:04 And so to do this thing where there was basically a month built in
    0:00:05 where I wasn’t going to see these responses.
    0:00:08 Sorry, my dog’s vomiting.
    0:00:08 Give me a sec.
    0:00:13 That’s a new one for the podcast.
    0:00:14 I know.
    0:00:15 Okay, sorry.
    0:00:18 Your dog hates SMS.
    0:00:22 Give me a second to deal with this.
    0:00:25 I’ve never had my dog vomit while I’m recording a podcast
    0:00:27 right next to me before.
    0:00:27 That’s a new one.
    0:00:30 This is the glamorous life of a podcaster, folks.
    0:00:36 Hello, boys and girls, ladies and germs.
    0:00:37 This is Tim Ferriss.
    0:00:39 Welcome to another episode of The Tim Ferriss Show,
    0:00:44 where it is my job every episode to deconstruct world-class performers,
    0:00:46 people who are the best at what they do,
    0:00:52 people who are the deepest in the deep end of whatever their specialty happens to be.
    0:00:55 This episode that you are going to hear is my second interview,
    0:01:00 my second conversation with Craig Mod, a gem of a human being.
    0:01:01 Love the guy.
    0:01:06 Now, important note, though, you do not need the first interview to enjoy this one.
    0:01:11 This, what you’re about to listen to, is perfectly self-sufficient as a standalone conversation.
    0:01:12 So, go forth.
    0:01:13 Enjoy.
    0:01:18 But if you also want to check out our first convo, which covers his early years and his
    0:01:24 winding path to Japan, you can find it at tim.blogs slash mod, M-O-D.
    0:01:30 Today’s episode will dive very deeply into Craig’s walking philosophy and practice.
    0:01:32 I’ll explain what that means, why it’s relevant.
    0:01:38 His incredible experiences and experiments with publishing of all sorts, independent and traditional.
    0:01:46 His unexpected celebrity in Japan, which is wild and just so fun.
    0:01:50 And the profound impact of reconnecting with his biological family.
    0:01:53 And we’ll get into all the nuances and background necessary for that.
    0:01:55 This is a packed episode.
    0:01:58 Craig is such a joy to listen to.
    0:01:59 Great storyteller.
    0:02:00 And there are a lot of takeaways.
    0:02:02 But I’m getting ahead of myself.
    0:02:03 Who is Craig?
    0:02:06 He is a writer, photographer, and walker.
    0:02:08 We’ll talk about that a lot.
    0:02:10 Living in Tokyo and Kamakura, Japan.
    0:02:14 He is the author of Things Become Other Things and Kissa by Kissa.
    0:02:16 K-I-S-S-A.
    0:02:17 Don’t worry about it.
    0:02:17 We’ll get to it.
    0:02:22 He also writes the newsletters Roden and Ridgeline and has contributed to the New York
    0:02:24 Times, The Atlantic, Wired, and more.
    0:02:29 He has walked thousands of miles across Japan in every conceivable place.
    0:02:36 And since 2016, he has been co-running Walk & Talks with Kevin Kelly, perhaps the most interesting
    0:02:43 man in the world, in various places around the world, the Cotswolds, Northern Thailand, Bali,
    0:02:49 Southern China, Japan, Spain, which includes the Portuguese and French Caminos, and much more.
    0:02:52 You can find Craig Mod at craigmod.com.
    0:02:57 That’s the H-Q for everything Craig Mod, C-R-A-I-G-M-O-D.com.
    0:03:02 You can find him on Instagram, at craigmod, and on Blue Sky as well, craigmod.com.
    0:03:08 And with that, and just a few words from the people who make this podcast possible, we’ll
    0:03:10 get right into the meat and potatoes of Craig Mod.
    0:03:15 As many of you know, for the last few years, I’ve been sleeping on a Midnight Luxe mattress
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    0:04:54 About three weeks ago, I found myself between 10,000 and 12,000 feet going over the continental
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    0:07:07 At this altitude, I can run flat out for a half mile before my hands start shaking.
    0:07:08 Can I ask you a personal question?
    0:07:11 Now we’re just in a perfect time.
    0:07:12 What if I did the opposite?
    0:07:16 I’m a cybernetic organism, living tissue over metal endoskeleton.
    0:07:20 Me, Tim, Ferris, yo.
    0:07:28 Modo-san, o-hayo gozaimasu.
    0:07:29 Hi, konbama.
    0:07:30 Konbama.
    0:07:31 Exactly.
    0:07:33 Time zones.
    0:07:36 Lots and lots of time zones between us.
    0:07:41 And I suppose that is as good a segue as any to ask you a question related to something
    0:07:50 that you said in passing in our last conversation, which was living in a six to Tommy mat room.
    0:07:54 For many people listening, they may not know exactly what that means.
    0:07:54 What does that mean?
    0:07:59 Like in Japan, you used to measure everything by basically tatami mats.
    0:08:03 So tatami mat, it’s like two meters by half a meter or something like that.
    0:08:05 It’s a rectangle mat basically.
    0:08:07 And yeah, you had rooms.
    0:08:12 Rooms are kind of like classical Japanese rooms are based on certain tatami mat numbers.
    0:08:15 Six mat room, eight mat room, 10 mat room, 12 mat room, things like that.
    0:08:23 And I lived for most of my adult life from like age 22 to 35.
    0:08:25 I was in like a six mat tatami room.
    0:08:28 I lived a really ascetic sort of twenties and early thirties.
    0:08:31 Super affordable in the middle of the city.
    0:08:32 It worked out.
    0:08:33 It worked well for me.
    0:08:37 So I’m looking up the name of a movie that I saw recently.
    0:08:42 If people want a visual on a roughly six tatami room.
    0:08:43 Perfect days.
    0:08:44 Perfect days.
    0:08:44 Yeah, yeah, yeah.
    0:08:45 Wim Wenders.
    0:08:45 Exactly.
    0:08:51 The amazing thing about that movie is I think they wrote it and shot it in like a matter
    0:08:53 of just like three weeks, four weeks.
    0:08:55 They shot it so fast, but it works.
    0:09:00 Which is part of the beauty of an independent film like this.
    0:09:06 If you can control the locations, if you’re not throwing in a bunch of CGI, if you can apply
    0:09:13 some constraints, you can make a beautiful little film that really does the trick.
    0:09:17 And you can rely on that old fashioned thing called storytelling and character development.
    0:09:25 I will say that this particular film, Perfect Days, just as a warning slash promise to people,
    0:09:27 it starts off very slow.
    0:09:32 It gets to a point, at least it did for me, where it starts to get repetitive and almost
    0:09:32 annoying.
    0:09:41 But then at some point that I could not put a finger on, it starts to become really hypnotic
    0:09:45 and then it gets very reassuring and then it ends up very endearing.
    0:09:46 It’s worth the whole push through.
    0:09:51 I think it’s a good piece of film, but basically where the guy, the protagonist of Perfect Days
    0:09:57 lives is exactly the sort of room I lived in for like roughly 13, 14 years.
    0:09:58 It’s worth checking out.
    0:10:05 The rumor I heard, this was second or third hand, so I have not fact checked this, is that
    0:10:13 at some point, I guess it was Tokyo Toilet or whoever actually, I imagine it’s the municipality
    0:10:18 that owns the toilets, was looking to do an advertising campaign featuring some of their
    0:10:24 more unusual sort of art piece toilets, which people will see in the film.
    0:10:30 And that somehow Wim Wenders, the filmmaker, got wind of this and said,
    0:10:36 that all sounds great, but why don’t you just give me your entire budget and I’ll make a film
    0:10:37 about a toilet cleaner.
    0:10:38 Yeah.
    0:10:39 Yeah.
    0:10:40 Pretty astonishing.
    0:10:41 Yeah.
    0:10:42 It’s pretty, it’s pretty awesome.
    0:10:43 Yeah.
    0:10:43 Yeah.
    0:10:43 Yeah.
    0:10:55 Let’s jump to the meat and potatoes of Craig Mod 2.0, which is huge walks.
    0:10:56 Yes.
    0:10:59 We covered so much ground, pun intended.
    0:11:00 I’m sorry.
    0:11:06 We covered so much ground in the last conversation.
    0:11:13 We never got to what a lot of people want to know from you, which is huge walks.
    0:11:17 Why, how, where, what is it like, all the things.
    0:11:18 Where should we start?
    0:11:20 What is step one here?
    0:11:26 I mean, step one is just, like I arrived in Tokyo, I’m 19 years old, I’m walking through
    0:11:29 the city at night and I’m just mesmerized.
    0:11:33 You know, there’s just something about being able to move through the city without worrying
    0:11:35 about anything, without thinking about safety.
    0:11:35 Yes.
    0:11:40 And people’s lives are really, I want to say exposed.
    0:11:44 Like you walk down a street and you can hear everything and you can hear the baths being drawn.
    0:11:47 You can hear the kids laughing behind, you know, closed doors.
    0:11:50 You can smell someone having a cigarette in their kitchen as they’re listening to the radio.
    0:11:53 And there was something about all of that.
    0:11:57 I think that really many, many things kept me here, but like those walks, those late night
    0:12:04 walks around Tokyo when I was 19, 20, I mean, that really set something moving in my heart.
    0:12:07 And I think I kind of held onto that for a long time.
    0:12:11 So before we segue from that, why were you walking around at night?
    0:12:13 Was it insomnia?
    0:12:14 Were you taking photographs?
    0:12:14 What were you doing?
    0:12:17 I mean, I was just drinking too much.
    0:12:20 I was gulking around with a bottle in hand.
    0:12:24 So yeah, no street drinking, but like I would be, you know, I was going to Golden Guy.
    0:12:27 You should explain what that was and what it is for people who don’t know.
    0:12:34 Golden Guy was a post-war, almost like a black market drinking area in Shinjuku next to Kabukicho,
    0:12:35 which is like the big red light district.
    0:12:40 And it was a whole bunch of ramshackle shacks, you know, one story, two stories.
    0:12:43 And then they all had attics and it was all for prostitution.
    0:12:48 So you’d go to these bars post-war and then there’d be prostitutes there and they’d take you up.
    0:12:55 If you go in some of the bars in Golden Guy still have these like attic rooms and that would be where the Roxanne stuff would happen.
    0:12:56 Yeah.
    0:12:57 Where Roxanne would turn on a red light.
    0:13:06 And anyway, over time, it became a place of like artists, filmmakers, directors, poets would gather and drink there.
    0:13:09 Kind of in the, I’d say probably in like the seventies, eighties, nineties.
    0:13:15 Another Wim Wenders film, Tokyo Ga, where he’s kind of exploring, he’s like chasing Ozu and he goes to a bar.
    0:13:16 What is Ozu?
    0:13:19 Ozu is sort of like, if you had a lot of people know Kurosawa.
    0:13:21 So you have Seven Samurai.
    0:13:28 Ozu is like the Kurosawa contemporary, where if you flipped all the action of Seven Samurai,
    0:13:32 it created like the inverse of it where nothing happens and the camera just sits on the ground.
    0:13:36 That is Ozu, but it’s, Ozu made so many films.
    0:13:37 Ozu never got married.
    0:13:38 He never had any kids.
    0:13:45 He made so many films and every single film is about a daughter leaving her father to go get married.
    0:13:48 And the father being like super depressed and sad.
    0:13:51 Like the daughter being like, I don’t want to leave you.
    0:13:53 And he’d be like, no, you have to.
    0:13:56 And you should watch, if you’re going to watch one Ozu film, watch,
    0:13:58 Sama no Aji is what it’s called in Japanese.
    0:14:00 I think it’s Sama no Aji.
    0:14:01 Sama no Aji.
    0:14:02 So the taste of mackerel.
    0:14:03 Sama.
    0:14:04 Oh, yeah.
    0:14:04 Yeah, yeah.
    0:14:05 Sama no Aji.
    0:14:06 I love that film.
    0:14:07 The Taste of Mackerel.
    0:14:08 The Taste of Mackerel.
    0:14:10 Yeah, beautiful, beautiful title.
    0:14:12 He was a huge drinker too.
    0:14:16 And he would kind of go into the mountains with some of his writing partners and they would
    0:14:20 measure how far they were on their script by how many bottles of, empty bottles of sake
    0:14:21 they would line the room with.
    0:14:26 So by the end of his script, and I don’t know why it took him so long, because literally
    0:14:30 every script is the same script, but like they would end up, you know, kind of filling the
    0:14:31 room with these sake bottles.
    0:14:35 But so, you know, like there’s sort of like this Ozu kind of element of people.
    0:14:41 And Wim Wenders in Tokyo Ga, he came to Tokyo in the 80s, I think it was like 84, and he
    0:14:43 was kind of hunting down what was left of Ozu.
    0:14:45 He’s kind of like chasing Ozu.
    0:14:49 But what he ends up doing is he captures a bunch of Tokyo in the 80s, and it’s amazing.
    0:14:55 And one of the places he goes to is a bar in Golden Guy, which is still, as of like five
    0:14:56 years ago, it was still active.
    0:14:58 And the same woman is still running it.
    0:15:02 And you could go there and you watch the Wim Wenders film and you see this bartender and
    0:15:07 this room that’s like literally, I mean, it holds like six people max, you know, and it’s
    0:15:09 like this tiny little closet of a bar.
    0:15:13 And she has been standing behind that bar for 40 plus years.
    0:15:15 And she’s still there.
    0:15:17 And she’s got like a little Wim Wenders poster up on the wall.
    0:15:20 And, you know, she’s kind of immortalized in that film.
    0:15:25 So it was then that in the 80s and the 90s, and I started going there around 2000.
    0:15:28 And it was still like, should I be here?
    0:15:29 I mean, it was very shady.
    0:15:33 It was sort of like, you know, you kind of had to really work your way into these shops.
    0:15:39 And then about 10 years ago, with the tourism boom starting here and like really resurgent,
    0:15:45 or really for the first time ever, Japan having a mega tourism boom began about 10 years ago.
    0:15:47 People found Golden Guy because of social media.
    0:15:51 It’s now like you go there and everyone’s just Instagramming and live streaming.
    0:15:53 And it’s a circus, basically.
    0:15:54 I haven’t been in a while.
    0:15:56 It’s really painful to go to now.
    0:15:58 Yeah, that sounds rough.
    0:16:00 I would go to Golden Guy.
    0:16:04 I would go to Otokichi or Brain Busters, I think was the bar that I used to go to.
    0:16:05 It’s not there anymore.
    0:16:08 And I’d have a few drinks.
    0:16:09 And then I’d walk home.
    0:16:15 And I’d just like walk home with this like really wistful, you know, kind of like floaty feeling.
    0:16:16 And just, I don’t know.
    0:16:19 Those were really special, weird walks for me when I was that young.
    0:16:21 It was teaching me something.
    0:16:25 I’m adding a footnote to this, which is just a recommendation for folks.
    0:16:33 Since you invoked the demon of social media by mentioning it, I will mention someone I found on Instagram,
    0:16:41 even though I haven’t had any social apps on my phone for two years because it’s like having heroin around the house.
    0:16:47 There is a website, Timusphoto, T-E-E-M-U-Sphoto.com.
    0:16:56 And it is almost entirely nighttime shots of Japan and urban Japan.
    0:17:00 And it gives you actually a very, he loves rain.
    0:17:02 It is not always raining in Japan.
    0:17:03 Yeah.
    0:17:06 But these are beautiful shots.
    0:17:09 Talks about his setup and which camera he uses, et cetera.
    0:17:12 But it is a really beautiful compilation.
    0:17:20 And if you browse through, you’ll get some of the feeling that Craig is referring to.
    0:17:20 All right.
    0:17:30 So where does Craig go from alcohol and golden guy walks to something more, what would we call it?
    0:17:31 Epic?
    0:17:32 Yeah, epic.
    0:17:33 Truly epic.
    0:17:38 So I co-authored slash co-produced a book called Art Space Tokyo.
    0:17:41 And it came out 2007, 2008.
    0:17:45 And then we reprinted it with a Kickstarter in 2010.
    0:17:47 It was one of the first book Kickstarters, actually.
    0:17:50 So it was kind of this novel thing to do.
    0:17:54 And I met this guy through doing that, this other art-related guy named John McBride.
    0:17:56 A mutual friend connected us.
    0:17:59 And we sat down for breakfast at like 10 a.m.
    0:18:01 And we didn’t get up till like 5 p.m.
    0:18:05 It was just like instant, like, just like, go, go, go, go, go.
    0:18:06 He’s 20 years older than me.
    0:18:09 And he’s just lived this kind of really incredible, rich, interesting life.
    0:18:15 When he was 17, 18, 19, he was a Monbushu scholarship student here in Japan.
    0:18:16 He went to Gaigodai.
    0:18:19 That’s the Ministry of Education, right?
    0:18:22 And he had like a full scholarship.
    0:18:25 And he was just a Japanese student at a Japanese university, basically.
    0:18:26 He’s Australian.
    0:18:30 And while he was doing that, he started doing walks because as a literature professor,
    0:18:32 they were reading things like Basho.
    0:18:35 And he wanted to understand what was Basho seeing.
    0:18:37 So he went and did like the Okunohosomichi walk.
    0:18:39 You know, the road to the north.
    0:18:41 And he went and he walked the Tokaido.
    0:18:43 And he went and he walked Shikoku.
    0:18:45 So he started doing all this when he was really young.
    0:18:49 And then he had this whole career, this wild career, incredible, ridiculous career.
    0:18:53 And right around the time we met, he started getting back into walking.
    0:18:58 And in 2013, he invited me to come and do Kumano Kodo with him.
    0:19:01 And I had never heard of Kumano Kodo.
    0:19:02 I had never heard of any of this stuff.
    0:19:04 I didn’t even really know what the Tokaido was.
    0:19:07 I knew there was a Shinkansen that was called the Tokaido Shinkansen.
    0:19:09 I didn’t really know what the Nakasendo was.
    0:19:10 I didn’t know what any of this stuff was.
    0:19:14 And basically, John was like, hey, come, let’s do some research.
    0:19:15 Like, it’ll be interesting.
    0:19:26 And he brought me to Koya-san, which is this Shingon Buddhist sort of epicenter in, I think it’s just in Nara prefecture, but it’s on the Key Peninsula.
    0:19:28 It’s part of Kumano Kodo.
    0:19:31 And I was just blown away.
    0:19:39 I mean, Koya-san is one of the most amazing, beautiful, power spot places I think I’d ever been.
    0:19:57 And Kumano Kodo, for people, just to wrap a little context around that, it is, well, I’ll keep it simple and let you fill in the gaps, but it’s more than a pilgrimage trail.
    0:20:05 It’s like a pilgrimage delta of sorts, but you’re going up the delta as opposed to out to the ocean in a sense.
    0:20:14 And it is the, if I’m getting this right, World Heritage Site, Sister Pilgrimage Trail to the Camino de Santiago.
    0:20:16 Am I getting that right?
    0:20:16 Right.
    0:20:17 Yeah, yeah, yeah.
    0:20:24 So when you get a stamp book for one on the opposite side of that piece of paper that’s folded, you have the other pilgrimage trail.
    0:20:26 Exactly.
    0:20:29 So yeah, there’s only two UNESCO World Heritage Pilgrimage Trails in the world.
    0:20:33 It’s Compostela de Santiago and then Kumano Kodo.
    0:20:36 Actually, this year is the 20th anniversary of them getting the UNESCO.
    0:20:39 So there’s all these banners and they’re very excited.
    0:20:43 The Kumano Kodo is very confusing because it’s a network of trails.
    0:20:49 So there’s Kohechi, Nakahechi, Ohechi, Iseiji, and Omine Okugakemichi.
    0:20:51 So those are kind of like the five main ones.
    0:20:52 Everybody get that?
    0:21:01 And the problem is, is like when people are like, oh, I went and did Kumano Kodo, they’ve 99.99% of the time they walked what’s called the Nakahechi.
    0:21:07 And it’s a very cool bit, but it’s a very, very, very tiny bit of the whole.
    0:21:12 But that’s an interesting, we can talk more about it if you want, but it’s an interesting exercise in branding.
    0:21:18 Like how the Nakahechi became the thing that all essentially foreigners would come to do to do the Kumano Kodo.
    0:21:21 Let’s sidebar, how the hell did that happen?
    0:21:28 I’m super curious because I did part of the Nakahechi with my brother long ago.
    0:21:40 And if we were to, as we did, go to a guiding company in Japan and say, we want to do the Kumano Kodo, then lo and behold, that’s where we end up.
    0:21:42 So how did that happen?
    0:21:53 So essentially, it’s about prefectural investment in infrastructure and like sort of inbound facing books, guides, websites, things like that.
    0:22:00 And Wakayama Prefecture, and actually the city of Tanabe in particular, had a, I think he’s Canadian, this guy named Brad.
    0:22:03 He’s kind of like this epic, I’ve never met him.
    0:22:04 I’ve never met Brad.
    0:22:06 It’s like Madonna, Brad.
    0:22:10 Brad ended up living in Tanabe City for some reason for like a jet program.
    0:22:13 And right around the time, I guess, when it got the UNESCO.
    0:22:16 This is an English teaching program, right?
    0:22:18 English teaching program that kind of puts you in the countryside.
    0:22:20 You know, you kind of come to Japan.
    0:22:21 You don’t live in Tokyo.
    0:22:21 You don’t live in Osaka.
    0:22:23 You get far flung.
    0:22:29 And so he ended up in Tanabe and it was right when the UNESCO thing happened and he just ran.
    0:22:32 He became like the, he’s like, I’m going to make all the English literature.
    0:22:33 I’m going to do it.
    0:22:35 And they just focused on that Nakahechi bit.
    0:22:36 And so that just became it.
    0:22:41 You know, Wakayama put the money in, they put up the signs, they made the pamphlets.
    0:22:47 It’s, they worked with the tour agencies and, you know, they kind of won the, won the tourist
    0:22:47 bucks.
    0:22:49 So that’s amazing.
    0:22:54 So John brought me to Koyasan and that just activated like everything in my body about like
    0:22:56 things I want to explore.
    0:22:58 I didn’t know the side of Japan existed.
    0:23:01 These archetypes that you have or don’t have these mentors that you have or don’t have that
    0:23:03 open up entirely new pathways.
    0:23:09 And this one little trip was sort of like, oh my God, there’s this network of pilgrimage
    0:23:10 trails and there’s these other trails.
    0:23:13 And then I just became immediately addicted to it.
    0:23:16 Like instantly, instantly had to do all of them.
    0:23:19 What grabbed you?
    0:23:20 Right.
    0:23:21 What had teeth?
    0:23:27 What was it that took a pit bull grasp on your mind or soul and wouldn’t let go?
    0:23:31 It was the combination of incredible fecundity.
    0:23:31 We’ll use that word again.
    0:23:34 Fecundity of the nature.
    0:23:39 I mean, it’s just, you know, the Key Peninsula is one of the wettest places on the planet.
    0:23:42 Actually, it gets more rainfall than the Amazon and you just feel it.
    0:23:45 I mean, it is just green and mossy and lush.
    0:23:52 This is what you described, I think, as the dangling penis of Japan in the last conversation.
    0:23:55 It’s a moist, dangling penis of Japan.
    0:23:58 So there’s just this incredible richness of nature.
    0:24:00 The air was amazing.
    0:24:04 The religious and spiritual syncretism that’s happening there.
    0:24:09 And one of the reasons why it’s UNESCO World Heritage is that Japan, throughout most of its
    0:24:12 history, Buddhism and Shinto, Shinto is the native religion.
    0:24:18 The sort of animist, native Japanese sort of spiritual philosophy, theology.
    0:24:24 Shinto, which are shrines, and Buddhism, which is temples, they used to coexist extremely
    0:24:27 peacefully and they often would be on the same grounds.
    0:24:34 And then the Meiji Restoration happened in part of essentially imbuing or creating this
    0:24:35 God narrative around the emperor.
    0:24:37 They said, hey, we have to split these things.
    0:24:38 We want Shinto to be stronger.
    0:24:40 This is like a very TLDR.
    0:24:44 And so Buddhism and Shinto were forcibly split and a lot of temples were destroyed.
    0:24:50 And what was special about the Kii Peninsula was because it was so kind of far away from
    0:24:53 Edo, it’s so far away from Tokyo, they kind of didn’t split.
    0:24:56 So it’s one of these places, there’s a few places left in Japan.
    0:25:02 Yamagata has Dewa Sanzan, which is the three mountains of Dewa, which also has a lot of
    0:25:03 syncretic history that’s still present.
    0:25:07 And Kumano Kodo is also very syncretic between Shinto and Buddhism.
    0:25:09 So that was exciting to see that.
    0:25:11 It just felt great.
    0:25:12 The ceremonies are amazing.
    0:25:14 The temples are amazing.
    0:25:17 You can do Shikubo, which is what’s called when you stay at a temple.
    0:25:19 Very easy to do, very affordable.
    0:25:22 The graveyard up in Koi San was just astounding.
    0:25:24 One of the absolute most beautiful places.
    0:25:27 So peaceful.
    0:25:29 And it’s like all these like shogunates and daimyo.
    0:25:33 It’s like the Hollywood Walk of Fame for like Japanese samurai.
    0:25:36 It’s pretty interesting.
    0:25:40 So I want to give people just a little bit of context real quick.
    0:25:45 So Meiji Restoration, this says it began around 1868.
    0:25:50 This marked the end of the Tokugawa shogunate and restoration of imperial rule.
    0:25:55 And then that was also, correct me if I’m getting this wrong, but sort of a signpost
    0:26:02 and an opening for a lot of the rapid modernization and transformation of Japan
    0:26:08 that we think of even extending into the mid-1900s.
    0:26:12 And then one last thing, I just want to say, Basho, for people who were like, who the hell
    0:26:13 was that?
    0:26:14 You mentioned it briefly.
    0:26:17 I don’t know who the other foreigner was who was wandering around Japan.
    0:26:20 I’m blanking on his name, but he was like, I want to see what Basho saw.
    0:26:22 Was John.
    0:26:23 Yes, right.
    0:26:24 My buddy John.
    0:26:27 The most famous Japanese poet of the Edo period.
    0:26:30 And he put haiku on the map.
    0:26:34 He put haiku on the guy who made haiku cool.
    0:26:36 And there you have it.
    0:26:39 Tell me if I’m getting my timelines right.
    0:26:46 Did part of the appeal of these trails coincide, or maybe it was just reinforced at a later
    0:26:53 point by you getting sober and deciding to run and move around in that way?
    0:26:56 Or did that come later?
    0:26:57 For sure.
    0:26:57 Yeah.
    0:26:59 And this is an extension of that for sure.
    0:27:05 I think getting sober and that stint I had living in Palo Alto and kind of just upping,
    0:27:09 like we were talking about self-worth, the sense of scarcity, getting rid of that sense
    0:27:12 of scarcity, creating more senses of abundance in your life.
    0:27:14 I felt a real abundance here, you know?
    0:27:19 And then also watching John, because John is this, I mean, truly, I don’t think anyone’s
    0:27:23 had more of a bigger, more positive impact on my life than John.
    0:27:27 And in my book that’s coming out in May, that things become other things, he’s featured
    0:27:29 heavily in it as kind of this background character.
    0:27:31 We started doing walks together.
    0:27:36 We’d spend like weeks and months together every year in starting about 2012, 2013.
    0:27:38 We do, okay, let’s do this walk.
    0:27:39 Let’s do this trip.
    0:27:39 Let’s do this.
    0:27:40 And it was just so easy.
    0:27:42 We just traveled together effortlessly.
    0:27:46 It was like one of these things where it just totally on the same wavelength, completely
    0:27:48 copacetic, just totally easy.
    0:27:56 And I would watch John and John’s Japanese is so exceptional, so perfect, so high register
    0:28:00 imperial because, so he started doing tea ceremony when he was like 19 in Kyoto.
    0:28:05 They had like a super hard to get into tea ceremony temple.
    0:28:07 He just kept knocking on the door until they finally let him in.
    0:28:09 And he’s been doing that for 40 years.
    0:28:17 He was the CEO of Sky TV, which was Rupert Murdoch’s first cable satellite network that was
    0:28:18 launched out of Japan.
    0:28:19 He ran that for 10 years.
    0:28:23 He is just operating at this extremely high level.
    0:28:24 So we would be walking.
    0:28:26 We’d be doing these, you know, walking the kohichi, walking the nakahichi.
    0:28:32 And I would watch him interact with farmers and I’d watch him interact with locals.
    0:28:42 And I had never seen someone move people through the use of polite language and curiosity about
    0:28:48 their history, curiosity about what was happening nearby, what had happened nearby.
    0:28:55 And watching everyone become our ally in this way that was so profound and exciting, that
    0:28:56 was another big part of it.
    0:28:59 Because I was trying to figure out, what am I doing in Japan?
    0:29:01 Because I wasn’t working for Japanese companies.
    0:29:04 I didn’t have a partner then.
    0:29:08 And I was like, okay, I have the language ability and this is my base.
    0:29:10 But like, what am I really doing here?
    0:29:14 And spending that time with John and watching him move through these old roads, these pilgrimage
    0:29:19 routes and ensorcel everybody that we met with this love.
    0:29:20 It’s sorcel.
    0:29:21 Craig, you just GRE’d me.
    0:29:23 What does that mean?
    0:29:26 You know, just do a little magic trick on them.
    0:29:28 Oh, I’m going to use that.
    0:29:30 Totally pull them over to your side.
    0:29:32 It’s a magic trick just to use that word.
    0:29:35 It was so profound for me to watch that happen.
    0:29:37 And then I started emulating it.
    0:29:42 And then basically that became a foundation for me after, I’d say it took me about three
    0:29:46 years before I felt like I had studied enough with John to start walking on my own.
    0:29:49 So it wasn’t until about 2015, 2016.
    0:29:54 And how much of the studying was routes, where to stay, and how much of that was the interaction
    0:29:55 piece?
    0:29:59 I’d say it was like 80% interaction and 20% routes.
    0:30:05 Just a quick thanks to one of our sponsors and we’ll be right back to the show.
    0:30:08 This episode is brought to you by Shopify.
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    0:30:16 And I’ve known the team since 2008 or 2009.
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    0:31:29 This is going to get nerdy, but a lot of my listeners are nerdy, so they might enjoy it.
    0:31:37 You mentioned politely speaking, and I don’t want to gloss over this because politely speaking
    0:31:40 in the US is like, please, thank you.
    0:31:41 Yes, sir.
    0:31:42 Yes, ma’am.
    0:31:45 There’s a lot more to it in Japanese, right?
    0:31:46 You have kegol.
    0:31:51 You have exalting language, which you can use to put the person on a higher pedestal.
    0:31:52 You have humbling language.
    0:31:56 You’ve got a million grades.
    0:31:58 You have this whole spectrum in between.
    0:32:05 There are entire books written on how to write short letters that are polite at the right level
    0:32:07 with the right combination of ingredients.
    0:32:19 What made the language that he used so enchanting maybe, so recruiting for the people he interacted
    0:32:20 with in the countryside?
    0:32:24 I think it was like, okay, he had spent 40 years doing tea ceremony.
    0:32:29 And tea ceremony, by the way, is not just like five minutes, you fold a handkerchief,
    0:32:29 you pour some tea, you’re done.
    0:32:33 It’s like six, seven, eight hours, like a full tea ceremony.
    0:32:38 And you’re cooking meals, and you’re presenting stuff, and it’s a really involved thing.
    0:32:40 And so there’s a lot of language connected with tea ceremony.
    0:32:45 So first of all, he’d just been studying this kind of imperial tea ceremony language.
    0:32:50 And then I think being a CEO, where 100% of his interactions were in Japanese,
    0:32:54 I mean, he just learned to talk at a CEO level with everyone.
    0:32:59 So we’re walking through, we’re meeting farmers, and he’s treating them with the same reverence
    0:33:04 he would treat Sonsan, the CEO of SoftBank, with whom he’d have breakfast with once a week
    0:33:06 or whatever when he was writing his thing.
    0:33:10 And so I think these people, first of all, were just blown away that we could speak Japanese
    0:33:11 to begin with.
    0:33:16 But then secondly, that they were being seen in a way that they had never been seen before.
    0:33:20 They felt, I think, elevated in a way that no one had ever elevated them before.
    0:33:23 And kind of weirdly, no Japanese person would probably think to elevate them.
    0:33:31 And John, I think, just has this intuitive sense of how to make people feel great.
    0:33:33 And he wants, it comes from this totally genuine place.
    0:33:39 And he’s so encyclopedically versed about the history of the area.
    0:33:42 So he’ll be asking questions, these deep historical questions.
    0:33:44 And you can just see people so moved by it.
    0:33:46 Like, oh my god, this person really cares about where we are.
    0:33:51 And then on top of that, he’s just using verb conjugations.
    0:33:54 Or like, you know, they’ll give us, they’ll say, would you like some tea?
    0:33:59 And he’ll be like, oh my god, it would be my most cherished honor to accept your humble tea.
    0:34:02 You know, like basically something like that in Japanese, which doesn’t sound,
    0:34:04 you say it in English and you’re like, all right, shut up, you dickhead.
    0:34:10 But like, in Japanese, if you could do it, if you do it the right way, it’s sort of like, wow.
    0:34:10 Oh, wow.
    0:34:11 Okay, cool.
    0:34:12 This person gets it.
    0:34:12 Wow.
    0:34:13 Okay, yeah, come on in.
    0:34:20 So that was profound to see because like, look, I come from a place where we spoke.
    0:34:23 It’s like working class, potty mouth to the max.
    0:34:24 I grew up with that.
    0:34:28 And then I got to Tokyo and I studied or whatever, but they weren’t teaching us tea ceremony Japanese
    0:34:29 at school.
    0:34:30 And I was playing music.
    0:34:31 And so I was in the studio.
    0:34:32 I was in clubs.
    0:34:35 You know, I learned that like Yakuza Japanese.
    0:34:41 It was that golden guy drinking with guys who were like missing pinky fingers and stuff.
    0:34:43 So like a lot of people speak Japanese.
    0:34:44 This is the danger.
    0:34:47 It’s like, you don’t speak Japanese, that opens a lot of doors.
    0:34:49 You speak a little bit and people are like delighted that you speak a little bit.
    0:34:54 Then once you cross a threshold, they expect more of you and then you don’t hit that politeness.
    0:34:56 And then you’re kind of insulting in a weird way.
    0:35:03 Yeah, you know enough for them to take it personally when you don’t get the politeness right.
    0:35:04 Yeah, for them to be like, yeah, why aren’t you?
    0:35:06 You could level up a little more for me, I think.
    0:35:12 So I was not polite, but I was definitely not in the super polite zone.
    0:35:16 So I would say in the last decade, my Japanese went up multiple, multiple levels.
    0:35:21 Thanks to, again, you know, like we were talking about in the previous episode about having people
    0:35:24 near you that are better than you, just a couple levels better than you.
    0:35:25 And then you learn so much from that.
    0:35:28 So when I travel with John, like I don’t say anything.
    0:35:30 I’m just listening, taking notes the whole time.
    0:35:33 You know, it’s like, oh yeah, wow, you can say that.
    0:35:34 Oh shit, you can say that?
    0:35:34 Cool.
    0:35:35 Okay, yeah, that’s amazing.
    0:35:36 That’s so cool.
    0:35:47 And just to underscore the complexity of this, a lot of younger generation native Japanese speakers
    0:35:53 have trouble with a lot of this politeness and they screw it up and they make mistakes.
    0:36:00 And you could probably give a good example, but the more polite you get, and that can take
    0:36:03 a number of forms, the longer everything gets.
    0:36:05 So, right?
    0:36:05 Yeah.
    0:36:08 So you would have like, I’m trying to think of a good example.
    0:36:13 I’m not going to be great at this because it’s been a hundred years, but this also doesn’t
    0:36:14 translate well to English.
    0:36:15 None of it translates well.
    0:36:21 But I remember my friend’s father, who is from New Zealand, but worked in Japan for like
    0:36:22 15 years.
    0:36:28 He was somewhere, I want to say in the US, and these Japanese businessmen came in and
    0:36:29 they were speaking Japanese.
    0:36:39 And he very politely sort of edged into the conversation and was like, thank you so much for indulging
    0:36:42 me with your beautiful Japanese, you know, effectively.
    0:36:45 It’s a bad translation, but it was like,
    0:36:49 you know, that kind of thing.
    0:36:49 Yeah.
    0:36:50 Yeah.
    0:36:53 Which otherwise would be super, super, super short.
    0:36:54 I don’t know if I fucked that up, but.
    0:36:54 No.
    0:36:57 And for the listeners out there, like Tim’s Japanese is very, very good.
    0:36:58 Like very, very good.
    0:37:01 You’re doing well.
    0:37:02 Thank you.
    0:37:02 Yeah.
    0:37:03 Thanks.
    0:37:06 It’s been 25 years, more, 27 years.
    0:37:07 I got to get back.
    0:37:07 You’ve inspired me.
    0:37:13 So quick sidebar in Japan, you know, like a lot of folks here are like, what do we all
    0:37:13 look the same?
    0:37:18 Like an Asian person might say, because white people have sometimes trouble or just non-Asians
    0:37:19 have trouble telling some Asians apart.
    0:37:22 But when I was in Japan, they were like, you know who you look like?
    0:37:24 I had two people say this to me, but different celebrities.
    0:37:26 And I was like, no, who do I look like?
    0:37:27 And they’re like, Harrison Ford.
    0:37:30 And I was like, I’m not sure about that.
    0:37:38 But John, when you say his Japanese is very good, that makes me kind of take a step back
    0:37:47 because when we walked in Japan, I was taking notes and you had adopted the John playbook
    0:37:53 so well that whether it was a farmer we bumped into or in the case, and we’ll get to this,
    0:37:59 I’m sure, of a small semi ghost town that we would walk through and the mayor would chase
    0:38:09 us down and give us all little plush town mascots.
    0:38:11 That’s another thing we could talk about.
    0:38:15 In any case, just incredibly impressed with your Japanese.
    0:38:23 And yes, you’ve been there a long time, but it seems to me like the vast majority of folks
    0:38:28 who live in Japan, even if they’re there for a long time as non-natives, really do not learn
    0:38:29 much Japanese.
    0:38:30 That’s my impression.
    0:38:35 Maybe that’s unfair, but at least the vast majority of people I know who have moved there
    0:38:36 barely speak a lick.
    0:38:38 Yeah, you have to commit.
    0:38:39 I do think there’s a new generation.
    0:38:45 I mean, I think now we’re seeing more and more people who are really great at Japanese who
    0:38:47 are coming in and just sort of existing.
    0:38:52 I mean, I think YouTube is just full of people that speak amazing Japanese now and stuff like
    0:38:52 that.
    0:38:53 So I think there’s this new generation.
    0:38:59 And actually, I mean, part of what this book also kind of talks about is being, I feel like
    0:39:05 I’m one of the first true immigrants to choose to not live in America, to choose to leave America,
    0:39:09 to look out into the world and be like, where do I want to live and have America not be that
    0:39:09 place?
    0:39:11 And I think we’re seeing more of that.
    0:39:16 And I just, anecdotally, from my experience, I’ve been encountering more and more incredible,
    0:39:23 super talented, brilliant, great Japanese-speaking foreigners here in the last five or six years
    0:39:25 than I have certainly 15 or 20 years ago.
    0:39:31 And I think there was, in the 80s and 90s, the expat trope was, you come here, you teach
    0:39:35 English, you make an insane amount of money doing that, and you don’t really learn any Japanese
    0:39:36 besides bar Japanese.
    0:39:39 And I think that was very, very common for many people.
    0:39:45 Yeah, my reference point might be outdated, because I was there in 92, back in the Pliocene
    0:39:50 era, and that was like peak David Spector days, right?
    0:39:58 Where it’s like, if you looked exceptionally non-Japanese and spoke pretty good conversational
    0:40:04 Japanese, you ended up on television as, you know, gaijin talento, like foreigner talent.
    0:40:06 Okay, let’s get back to the walks.
    0:40:08 I took us on a huge side quest.
    0:40:16 When did, after studying at the knee of John and getting comfortable with doing these walks
    0:40:18 on your own, what form did that take?
    0:40:22 And what purpose did it serve for you?
    0:40:25 I was doing these, and I was just having such an incredible time doing it.
    0:40:29 And I started kind of writing about it a little bit on my blog, or I’d tweet about it or something.
    0:40:31 And actually, Kevin Kelly reached out.
    0:40:35 And he said, hey, I’m going to be giving a talk in Tokyo.
    0:40:36 Now you know who he was.
    0:40:37 Now I, yeah, yeah.
    0:40:39 He had walked to Pacifica a couple times.
    0:40:41 He’s like, hey, I’m giving a talk in Tokyo.
    0:40:42 I’d love to walk part of the Nakasendo.
    0:40:46 And I’d done Nakasendo with John a couple of times, like bits of it.
    0:40:47 I was like, great.
    0:40:48 Like, let’s walk it together.
    0:40:49 So me and you.
    0:40:53 And so to prepare for that, I went and walked a little chunk of it on my own.
    0:40:54 I was like, okay, this is good.
    0:40:55 I want to make sure I don’t kill Kevin Kelly.
    0:40:57 And we set that up and we did that walk.
    0:41:00 And that was probably 2014, 2015.
    0:41:05 And it was so much fun that just the two of us, and we were like, oh my God, we need to
    0:41:07 invite more people to do stuff like this.
    0:41:09 So we did.
    0:41:16 So in 2016, and then I was thinking about, at this point, I was like, these walks, there’s
    0:41:19 a richness here because like just the people you’re meeting, the conversations that you’re
    0:41:23 having, the photographs that I was taking, the stories I was hearing.
    0:41:25 I was like, I want to give shape to these things.
    0:41:25 They’re so immaterial.
    0:41:27 Like you do the walk and it disappears.
    0:41:29 It kind of, it just goes up in the air like smoke.
    0:41:30 And I was like, I want to do a book.
    0:41:34 And so Dan Rubin is a photographer friend of mine from ages ago.
    0:41:36 And I was like, Dan, let’s walk the Kumano Kodo.
    0:41:42 And we’ll do like eight days, nine days, and we’ll photograph it.
    0:41:46 And then we’ll hide in a farmhouse and we’ll be in the farmhouse for a week.
    0:41:48 And we have to produce the entire photo book in that week.
    0:41:49 And it’s like, we just have to time boxes.
    0:41:50 We’re busy people.
    0:41:51 Like, we just got to do this.
    0:41:55 Because I just wanted to, these walks just really demanded, like, give them a shape,
    0:41:56 give them a shape.
    0:41:56 This is 2016.
    0:41:59 What do you mean by give them a shape?
    0:42:04 Give them a form, like make them immutable in some way because they were just so immaterial.
    0:42:09 And so, yeah, I was like, okay, what’s like the most minimum viable shape you can give it?
    0:42:11 And it’s like a photo book kind of felt like that.
    0:42:12 And so we did it.
    0:42:13 We did the walk.
    0:42:14 We hid in a farmhouse.
    0:42:17 We made the book, kickstarted it, you know, sold it, did really well.
    0:42:20 And that activated something in me too.
    0:42:24 It reminded me of how much I love books because it had been a while since I had made a book book.
    0:42:32 And then Kevin brought over Hugh Howie, who’s the author of the Silo series and the Silo Apple TV show.
    0:42:34 Wool and all of that.
    0:42:35 Wool, all that.
    0:42:39 So Kevin, Hugh, and I then walked the Kumano Kodo in the fall of 2016.
    0:42:42 And that was so much fun.
    0:42:44 And we were like, oh my God, we got to do this with like bigger groups.
    0:42:49 So it was this really organic kind of escalation of like, okay, you know, this is an interesting thing.
    0:42:55 But at the same time, like as much as I enjoyed being with these people, I was doing these exploratory walks on my own.
    0:43:02 And I realized that there was definitely a register or a tenor of the walk that only existed when I was alone.
    0:43:04 And I wanted to explore that more.
    0:43:08 And then that is what really kicked off the big solo walks.
    0:43:10 Let’s hear about it.
    0:43:15 And maybe you could include your discussion of your rules of walking.
    0:43:21 The first, I would say, big, true walk I did was 2019.
    0:43:23 I had just launched my membership program.
    0:43:31 Basically, in 2018, I’d spent the year working on a bunch of magazine articles about walking in Japan that got rejected from every magazine.
    0:43:33 And I got ghosted by editors.
    0:43:36 And I was in this really depressed kind of space.
    0:43:38 And I had been doing the writing residencies.
    0:43:39 I had been working on a novel that I couldn’t sell.
    0:43:41 Anyway, there’s a bunch of stuff going on.
    0:43:42 And I was like, I didn’t.
    0:43:43 A daughter who leaves her father?
    0:43:44 No, I’m kidding.
    0:43:51 That was after I had all the bottles of Nihon shoes sitting around.
    0:43:54 So it was the end of 2018.
    0:43:56 I was like, what should I do?
    0:43:59 And I did Zoom calls with every journalist friend I had.
    0:44:02 And they’re like, Craig, you have an audience.
    0:44:04 I had a newsletter that was mildly popular.
    0:44:05 They’re like, you have an audience.
    0:44:06 You know what you want to write about.
    0:44:08 Just launch a membership program.
    0:44:12 And at that time, Substack was sort of nascent.
    0:44:15 And subscriptions were kind of becoming a thing.
    0:44:16 And Memberful had launched.
    0:44:17 And Patreon had launched.
    0:44:20 And people were kind of okay with the idea.
    0:44:22 So I launched a membership program in January 2019.
    0:44:28 And then it took me a little while.
    0:44:35 But within a few months, I was deriving a certain permission from the fact that people were paying me to be a walker.
    0:44:36 But essentially, that was the pitch.
    0:44:38 It was like, you don’t get anything by joining this membership program.
    0:44:39 Now you get a ton of stuff.
    0:44:43 Like, if you join the membership program now, you get like 120 hours of video.
    0:44:46 Like, there’s so much stuff you get access to.
    0:44:49 At the time, it was, I’m going to walk and tell you about it.
    0:44:51 This is like NPR.
    0:44:53 I’m going to walk and I’m going to write about it.
    0:44:54 And like, you’re funding that.
    0:44:57 And enough people joined where it was like, okay, this is a thing.
    0:45:00 And so for my first big walk, I did Nakasendo.
    0:45:02 So, you know, I have a place.
    0:45:05 I was based mainly in Kamakura then.
    0:45:07 And so I walked Kamakura up to Tokyo.
    0:45:15 Tokyo all the way up through Saitama, Nagano into Gifu, all the way to Kyoto.
    0:45:17 And then from Kyoto, I ended up going down.
    0:45:20 I walked some other bits in the Ki Peninsula.
    0:45:22 But the main thing was the Nakasendo.
    0:45:23 What distance are we talking?
    0:45:25 What does that add up to?
    0:45:26 It took 30 days.
    0:45:29 And I want to say it was about 600 kilometers, something like that.
    0:45:31 It was a pretty, it was a serious walk.
    0:45:37 Which is roughly 373 miles, just for people to put that in perspective.
    0:45:43 And up until then, the longest solo thing I had done was about seven or eight days.
    0:45:45 So this felt like a pretty big jump.
    0:45:49 And it was really hard.
    0:45:51 I was doing, I miscalculated all the distances.
    0:45:53 I like underestimated.
    0:45:56 By day four, I was like, oh my God.
    0:45:57 What am I going to do?
    0:45:59 I didn’t really even know how to wear my backpack properly.
    0:46:00 It was like cutting into my shoulders.
    0:46:02 I wasn’t doing the waist strap.
    0:46:05 So I was wildly under-experienced.
    0:46:06 I should have known better.
    0:46:08 But the days, you know, I was doing like 30, 40K days.
    0:46:09 I was in shock.
    0:46:10 My body was in shock.
    0:46:12 And every night I was publishing a little thing.
    0:46:13 I was publishing a photo.
    0:46:15 And I ran this SMS experiment.
    0:46:21 I had this thesis that people were kind of tired of email and people were tired of social
    0:46:21 media.
    0:46:25 And like the most intimate space on the phone was kind of your SMS messaging app.
    0:46:31 So I built a one-to-many SMS tool that would allow me to publish every night.
    0:46:35 Everyone could subscribe, put their numbers into this thing, and they would get an SMS from
    0:46:37 me every night at the end of the day.
    0:46:38 And it’d be a photo.
    0:46:40 It’d be like a little, like three sentences about the day.
    0:46:45 And so I did that and you could respond to it, but I couldn’t see the responses.
    0:46:47 So wait, what is it?
    0:46:49 If you couldn’t see the responses, what happened to them?
    0:46:50 So, so, so, so, so hold on.
    0:46:50 So hold on.
    0:46:53 The responses were being collected in this database.
    0:46:54 Okay, there we go.
    0:47:00 And then I hired, I hired, I hired a designer to lay it all out for me in a print-on-demand
    0:47:00 book.
    0:47:05 And all of the responses, my little photo of the day, my little like three sentences, and
    0:47:07 then all the responses for the day would be laid out in a book.
    0:47:09 And I had no idea how many there were.
    0:47:12 And then the idea was that at the end of the walk, I would come home and the book would
    0:47:13 be waiting for me at home.
    0:47:18 So I’d have this analog experience of like, I got home from the walk and the book was there
    0:47:20 and it was so incredible.
    0:47:24 It was thousands and thousands of these messages from people.
    0:47:30 And then I spent months writing essays, responding to all the questions and messages that people
    0:47:32 sent in there, like in putting that up on my blog.
    0:47:39 So it was this beautiful kind of like really long, the loops for social media are so tight.
    0:47:39 Right.
    0:47:41 There’s seconds you post, you get responses.
    0:47:43 And like, there’s something terrible about that.
    0:47:45 You don’t have any time to reflect.
    0:47:48 You don’t have any distance from the thing that you’re doing and what the expectations
    0:47:49 are on the part of your, your audience.
    0:47:55 And so to do this thing where there was basically a month built in where I wasn’t going to see
    0:47:57 these responses and then…
    0:47:58 Sorry, my dog’s vomiting.
    0:47:59 Give me a sec.
    0:48:03 That’s a new one for the podcast.
    0:48:04 I know.
    0:48:05 Okay.
    0:48:06 Sorry.
    0:48:08 Your dog hates SMS.
    0:48:09 Sure.
    0:48:09 Yeah.
    0:48:12 Give me a second to deal with this.
    0:48:17 Never had my dog vomit while I’m recording a podcast right next to me before.
    0:48:18 That’s a new one.
    0:48:20 This is the glamorous life of a podcaster, folks.
    0:48:21 All right.
    0:48:22 Give me, give me one second, man.
    0:48:23 Please don’t lose your, your place.
    0:48:25 Sorry, bud.
    0:48:26 That was gross.
    0:48:33 That could be worked into the, the intro.
    0:48:35 That’ll be like the cold open of the show.
    0:48:37 Okay.
    0:48:38 Where were we?
    0:48:41 So I got home and I got the responses and I got that book.
    0:48:42 Yeah.
    0:48:43 All right.
    0:48:45 Then you spent months responding and then the loops.
    0:48:46 That’s where it worked.
    0:48:50 Because it was, it ended up being this thing of like, oh, wow, actually these social media,
    0:48:55 the tightness of the social media loops feels really detrimental and there’s something really
    0:48:59 negative and there’s something being lost there and not having more time and space between
    0:49:02 very hurried call and response.
    0:49:02 Exactly.
    0:49:03 Exactly.
    0:49:07 And you, you felt it in the responses too, that everyone knew I wasn’t going to see them
    0:49:07 in real time.
    0:49:13 So there was some really moving things and people were very, it was all anonymous and people
    0:49:17 were very, I mean, it was almost like a confession booth for some people.
    0:49:21 I mean, you know, it was, it was shocking, you know, it was like, you know, like my mother
    0:49:25 just died yesterday and I’m thinking about this as, you know, I’m reading, you know, I’m
    0:49:28 getting your message and I’m thinking about where you are on the walk and it, thank you
    0:49:28 for doing this.
    0:49:32 And it was just like these, how people want to, you know, weave what you’re doing and you
    0:49:36 know, this kind of epic thing that you, this journey that you’re on and help them like put
    0:49:37 in perspective things that are happening.
    0:49:40 Anyway, it was good to see that and good to experience that.
    0:49:46 And that led me to think about my own rules for how I wanted to be when I walked.
    0:49:48 Let’s do it.
    0:49:49 Pregnant pause.
    0:49:55 Try to, we’ll be back after this commercial break.
    0:49:55 After.
    0:49:56 Yeah.
    0:50:00 I’m just, I’m just cognizant of the fact that like, sometimes I’m just in bloviation mode,
    0:50:02 but like the, basically here are my rules.
    0:50:03 No news.
    0:50:05 Good, good t-shirt.
    0:50:06 Bloviation mode.
    0:50:09 So my walk rules, you can’t read the news.
    0:50:11 You’re not allowed to read the news.
    0:50:12 There’s no social media.
    0:50:14 And by you, that means Craig.
    0:50:15 That means, yeah.
    0:50:19 If you’re walking or if I’m walking, I’m always talking about me in the third person.
    0:50:23 So you can’t read the news, you can’t do social media, you can’t touch any of that stuff.
    0:50:28 Basically the idea is to just be radically present, radically, radically present and radically
    0:50:32 cultivate like a boredom, an incredible sense of boredom and never teleport.
    0:50:37 I mean, I think one of the weirdest things about being a contemporary human is like, first of all,
    0:50:41 we’re never bored because we always have this stupid black mirror slab in our pocket, right?
    0:50:44 That’s like always distracting us with some other dopamine hit.
    0:50:47 And we’re constantly teleporting.
    0:50:51 If there’s any millimeter of friction, if there’s one millisecond of friction in your life,
    0:50:56 you just pull that stupid thing out and start sucking at the teat of whatever information,
    0:50:59 you know, cow is in there, right?
    0:51:04 So it’s kind of profound to feel boredom, you know?
    0:51:10 And actually, in 2015, 2016, I did a 10-day Vipassana retreat.
    0:51:15 And that was also foundational for me for thinking about this stuff.
    0:51:17 I don’t know if, have you ever done the 10-day?
    0:51:20 I have done a seven-day, not a 10-day.
    0:51:22 So maybe you experienced this on the seven-day.
    0:51:23 When did you do the seven-day?
    0:51:24 How old were you?
    0:51:29 I was, I want to say maybe, I think about this, 10 years ago?
    0:51:29 Something like that?
    0:51:30 Okay.
    0:51:31 So, yeah.
    0:51:33 Yeah, I guess, geez, 2015, 2016, 10 years ago.
    0:51:34 Would have been late 30s.
    0:51:35 Yeah.
    0:51:41 So, for me, when I went to the Vipassana in Kyoto, which was great, by the way, it was amazing.
    0:51:42 It was really well-run.
    0:51:44 Food was amazing.
    0:51:45 It was just great.
    0:51:50 It took me like three days, four days to arrive at the retreat center, like psychically.
    0:51:51 I just wasn’t there.
    0:51:54 It took me about a day to realize I was experiencing information withdrawal.
    0:51:57 Or stimulation withdrawal, too, right?
    0:51:59 Yeah, stimulation, information withdrawal.
    0:52:00 And I was getting angry.
    0:52:01 And I was like, what is it?
    0:52:02 Where is this anger coming from?
    0:52:05 You’re just sitting there for 10 hours a day, you know, observing your body,
    0:52:07 the physiological phenomenon that’s happening in your body.
    0:52:12 And I was just observing this anger and going, wow, this is so bizarre because I don’t know
    0:52:12 what’s triggering this.
    0:52:19 And I realized, oh, my God, I’m so addicted to information and just being stimulated by a
    0:52:20 phone or the internet or whatever.
    0:52:24 And so, getting over that three, four days in and then having all the mystical, you know,
    0:52:29 breaking down into particulate matter, which is something that I felt and could control by
    0:52:32 the end of my Vipassana retreat, it was pretty bizarre.
    0:52:37 And that feeling of attention control, which is, you know, basically what you’re learning
    0:52:41 when you do that, was foundational for, I think, a lot of, you know, these rules that
    0:52:43 I ended up applying to my walks.
    0:52:47 And so, the walks end up for me being, it’s weeks.
    0:52:50 It can be two, three, four, five, six weeks of walking.
    0:52:53 And what’s critical is the repetition.
    0:52:57 And what’s critical is actually the length, doing it every day, day after day after day.
    0:53:05 And being off those tight loops of social media and being radically present, not teleporting,
    0:53:06 saying hello to everybody.
    0:53:09 I force myself to say hello to every single person I see.
    0:53:14 And with photography, too, I kind of have these rules where I’m like, I have to take a portrait
    0:53:15 of someone before 10 a.m.
    0:53:17 Like I said, these really arbitrary rules.
    0:53:22 And I just find that by doing that, by setting a, not an unreasonable number of them, but
    0:53:24 like a few arbitrary rules, it really opens up the day.
    0:53:26 It kind of like really sets the tone.
    0:53:28 And, you know, it’d be like 9.55 in the morning.
    0:53:30 I’d be like, oh my God, I have to hit my 10 a.m.
    0:53:31 Portrait.
    0:53:34 No one’s holding me to this, but like, you know, I just feel this covenant I’ve made with
    0:53:34 myself.
    0:53:36 I can’t break the covenant.
    0:53:40 And I would just run into a shop, like there’d just be a shop next to me wherever I was on
    0:53:41 the road.
    0:53:43 It would be like a tatami shop in the middle of nowhere in Saitama.
    0:53:46 And I would just be like, hey, hi, can I please take your portrait, you know?
    0:53:50 And you would end up having this conversation, this incredible conversation.
    0:53:55 And it would fill you, what I found is it filled me with this sense of possibility and
    0:53:57 joy and fullness.
    0:54:00 And that just kept escalating.
    0:54:05 And I realized the Nakasendo walk was kind of the first big one, but I wasn’t operating
    0:54:07 at full walk mode yet.
    0:54:11 I was operating at about 65%, 70% walk mode for that first Nakasendo.
    0:54:22 And full walk mode for me is I get up at eight, I walk 20, 30, 40, sometimes 50K a day, carry
    0:54:23 my pack.
    0:54:25 Sometimes I have two, three, four cameras on me.
    0:54:26 Sometimes I’m shooting video.
    0:54:28 Sometimes I’m doing binaural audio stuff.
    0:54:30 I’m talking to people all day.
    0:54:34 I am dictating notes constantly.
    0:54:40 I find that when I cultivate that radical boredom, that radical sort of like in the momentness,
    0:54:43 my mind immediately just wants to write.
    0:54:45 I just, it can’t not write.
    0:54:47 And it’s just writing about what I’m seeing.
    0:54:53 And so I just, I set up like these series scripts to be able to dictate and not really have to
    0:54:54 interact with my phone.
    0:54:56 What do you mean by series scripts?
    0:55:00 So you can kind of do shortcuts in iOS now where you can sort of tap a button on your
    0:55:04 home screen and it appends to a note in notes.
    0:55:05 It does like a transcription.
    0:55:07 So you don’t have to interact with your phone.
    0:55:08 You can just like tap a button.
    0:55:09 You can set up.
    0:55:11 So it’s a Siri call out.
    0:55:11 You can do as well.
    0:55:14 And you just dictate and it transcribes it pretty well.
    0:55:18 I’m just walking and dictating and talking to myself like a crazy person.
    0:55:19 And I’ll see someone.
    0:55:20 I’ll interact with them.
    0:55:21 I’ll photograph them.
    0:55:23 I’ll have a 15 minute, 20 minute conversation.
    0:55:25 What was it like around here?
    0:55:26 Like, you know, what’s your background?
    0:55:27 What are your kids doing?
    0:55:28 Where do they live?
    0:55:28 What’s going on?
    0:55:31 You know, and just doing this all day long.
    0:55:35 I get to my in, I get to my hotel at like 5 p.m., 4 or 5 p.m.
    0:55:36 That’s the ideal.
    0:55:38 Start doing laundry.
    0:55:42 Oftentimes I’ll just grab something from the community because then I’m going to write and
    0:55:43 edit photos.
    0:55:44 Convini is a convenience store.
    0:55:45 Convenience store.
    0:55:47 Just grab a sandwich, grab an udon.
    0:55:53 And then I’m writing every night for four or five hours, writing and editing photos every
    0:55:53 single night.
    0:55:57 So I’m doing eight hours of walking and then I’m doing five hours of creative work every night.
    0:56:00 And I’m writing two, three, 4,000 words a night.
    0:56:02 And then publishing it as well.
    0:56:07 And that for me, that mode, that’s the max of what I can do.
    0:56:13 Eight hours of walking, talking, photographing people, being radically, totally bored and present.
    0:56:18 And then at night, just living in, because you forget so quickly.
    0:56:21 If you don’t write immediately, you really do.
    0:56:22 Things just like evaporate.
    0:56:27 Just everything you experienced and felt and saw that day, the highlights, a certain conversation.
    0:56:30 You know, I’ll be walking and there’ll be a conversation I have and I’ll be like,
    0:56:31 that is it.
    0:56:33 That’s the hook of the essay for tonight.
    0:56:35 This one moment, this one person, this one moment.
    0:56:41 And it just got me, first of all, it was this epic shugyo, which is ascetic training.
    0:56:46 So like mountain asceticism here in Japan, Yamabushi, is a certain kind of asceticism.
    0:56:51 And you train in the mountains and you do smoke inhalation training and you don’t sleep and
    0:56:52 you whatever.
    0:56:55 there’s like sleep deprivation and all sorts of stuff and fasting and whatnot.
    0:56:59 And I had concocted essentially with these walks, my own ascetic training.
    0:57:07 And if you spend 30 days doing that physical activity every day to that degree, your body
    0:57:08 changes.
    0:57:11 You become what I call a bobbing consciousness.
    0:57:18 Like by day 20, 25 on the road where you’re walking 20, 30, 40 K, your legs are just so powerful.
    0:57:24 And because you’re not teleporting, it feels like you are in a VR helmet that’s just floating
    0:57:25 down the road.
    0:57:26 It’s totally surreal.
    0:57:27 It’s totally bizarre.
    0:57:33 And then cranking out every night an essay, two, 3,000 words, editing photos.
    0:57:39 So creating this visual narrative mix, doing that every night, 30 days.
    0:57:43 And I’ve done now, you know, many, many walks where I’ve done this for multiple weeks and
    0:57:44 months at a time.
    0:57:49 You just develop this confidence that you can do that, which is wild.
    0:57:52 I think this is how newspaper people feel like in the olden days.
    0:57:56 You’re in there, you got your pencil in your, the thing comes in, you got 20 minutes to write
    0:57:57 the lead.
    0:57:58 You got to get this thing done.
    0:58:02 I feel like there was a version of journalism and newspaper writing that trained you in like
    0:58:07 the 60s, 70s, 80s, 50s, whatever, that is maybe harder to access today because we don’t
    0:58:11 kind of, maybe the newspaper room doesn’t work at such an insane kind of pace anymore.
    0:58:12 I don’t know.
    0:58:15 I haven’t worked in a newspaper, so I’m just talking on my butt, but doing these kind of
    0:58:21 weird aesthetic walk training exercises for me, it was like going to writing bootcamp.
    0:58:23 It was going to life bootcamp.
    0:58:29 And I would finish every day on these walks, get in bed and just feel that was the fullest
    0:58:33 possible way I could have experienced that day.
    0:58:38 Given the cards dealt to me of this day, there was no fuller version of this day.
    0:58:43 And feeling that over and over and over again and understanding what that fullness can be
    0:58:48 like when you come out of the walk, you bring that back to your everyday life, which you can’t
    0:58:53 operate at that intensity all the time, but you can bring back that archetype of what a full
    0:58:53 day feels like.
    0:58:58 And man, that bleeds into your relationships with your friendships of fullness, you know,
    0:59:02 with my stepdaughter, you know, with my family, with people I love.
    0:59:05 It is totally pulled back into that space of life.
    0:59:07 So it’s a pretty powerful thing.
    0:59:09 Well, a few things strike me.
    0:59:12 First is a recommendation for folks.
    0:59:17 If you want to see some pretty interesting mountain ascetic practice, the marathon monks of
    0:59:23 Mount Hieh, if people want to see some fantastic photographs and also descriptions of some of
    0:59:30 these practices and the tiny modicum of food these monks consume while they’re running around
    0:59:31 in these woven sandals.
    0:59:32 It’s wild.
    0:59:33 So people can check that out.
    0:59:42 Also, what I was going to say is that what you just described strikes me as almost Vipassana
    0:59:51 retreat in motion because part of what allows your mind to ultimately settle, right?
    0:59:56 For the snow globe to settle and for you to experience the thing you experienced is this
    1:00:06 reliable daily schedule and scaffolding so that you are not distracted by trivial choice and
    1:00:08 shifting conditions.
    1:00:13 So similarly, when you’re going on these walks and you have this schedule and you have these
    1:00:15 rules by 10 o’clock, I must do X.
    1:00:19 It’s like you’re a rock climber.
    1:00:24 Let’s just say on an indoor route, could be outdoor, where you have the same route every day.
    1:00:26 And on the first day, you’re figuring it out.
    1:00:28 Then on the second day, you get a little more comfortable.
    1:00:34 By the 10th day, your mind starts to go interesting places while you’re doing it with this
    1:00:41 automaticity that you couldn’t experience if it were a different route every day, so to speak.
    1:00:43 It’s not a perfect metaphor, but you get the idea.
    1:00:47 So I guess one of my other rules for these walks too is everything has to be booked in advance.
    1:00:51 Whenever I leave on a walk, I have a giant spreadsheet that has all of the distances.
    1:00:55 It has all of the bookings for the inns.
    1:01:00 I know what meals are included or not included because I don’t want to think about logistics
    1:01:02 for one second when I’m out in the field.
    1:01:04 Exactly what you’re saying.
    1:01:08 Some people hear that and they go, oh my God, but aren’t you missing out on the romance of
    1:01:11 you might meet an interesting farmer and they want to take you to their house?
    1:01:14 It’s like, hey, if I meet an interesting farmer, I get his number.
    1:01:15 I live in Japan.
    1:01:16 I can just come back after the walk.
    1:01:17 We can have our event.
    1:01:21 It’s like, I don’t need to have that in the walk.
    1:01:22 This is a different thing.
    1:01:22 That’s a different thing.
    1:01:30 And so for me, I absolutely thrive on that pre-scheduling of it all precisely because it
    1:01:36 gives you the freedom to be so radically present and so, I think, observant and committed to the
    1:01:38 craft of what you want to produce that day.
    1:01:43 Thinking about where you’re going to stay tomorrow night is a huge cognitive burden.
    1:01:44 It’s huge.
    1:01:48 Making the reservations, calculating, it sucks.
    1:01:50 It could take an hour, easily an hour.
    1:01:51 You think it’s like, oh, it’s a 10-minute thing.
    1:01:52 It can easily take an hour.
    1:01:58 So I spend probably, if I’m going to do a month of walking, I spend a week of making reservations
    1:02:00 to do a month of walking.
    1:02:02 And just for people who are like, wait, what?
    1:02:03 A week?
    1:02:05 The way that I sometimes, this may not be fair.
    1:02:09 Tell me if this is as outdated as my perception of foreigners speaking Japanese.
    1:02:12 Although I still think there are a lot of lazy non-Japanese who don’t speak Japanese.
    1:02:17 But the description I give people when they’re like, I’m going to Japan and I’m going to live
    1:02:17 there.
    1:02:23 If they’re visiting and they’re going to stay at a nice hotel, it’s a different experience.
    1:02:26 But if they’re like, I’m going to move there for two months, I’m like, okay, let me just
    1:02:30 tell you that you think Japan is Blade Runner.
    1:02:36 I’d say it’s 60% Blade Runner, depending on where you are.
    1:02:40 And then it’s at least 40% DMV.
    1:02:47 Like the number of triplicate copies that you’re going to have to sign, the amount of fucking
    1:02:52 paperwork, the number of times you’re going to have to try to get a hold of someone is going
    1:02:53 to shock you.
    1:02:56 So a week of settling logistics.
    1:02:57 A week of settling.
    1:03:01 And a lot of it is calling people because they don’t have websites or they don’t take
    1:03:01 online bookings.
    1:03:04 And like, it’s shocking how much trust there is.
    1:03:08 It’s like, you know, you call this in, they go, hey, hello, it’s the end.
    1:03:11 You know, that’s kind of like what they sound like in Japanese, basically.
    1:03:15 And you go, hey, I’d like to, oh, honorable, sir.
    1:03:16 I would love to book.
    1:03:16 Hey, you want to, okay.
    1:03:17 You want to stay?
    1:03:18 When do you stay in?
    1:03:18 Okay.
    1:03:20 May, May 12th.
    1:03:20 Okay.
    1:03:20 Okay.
    1:03:21 Yeah, sure.
    1:03:22 Wait, why don’t you, okay.
    1:03:23 What do you, what?
    1:03:24 Oh, you want dinner?
    1:03:24 Okay.
    1:03:25 Uh, sure.
    1:03:25 Okay.
    1:03:26 We’ll see you on May 12th.
    1:03:27 Bye.
    1:03:29 Like, that’s how reservations are sometimes done.
    1:03:33 And you’re like, and you arrive, you arrive on May 12th and you’re like, are they, are they,
    1:03:35 was that really a reservation?
    1:03:36 You know?
    1:03:38 You’re like, what the fuck was that?
    1:03:41 I had this experience firsthand with you.
    1:03:47 So you and Kevin and I in a small group did a walk in Japan and it’s like, you’d show up
    1:03:49 and you’d be like, are they here?
    1:03:49 I don’t know.
    1:03:51 Maybe, maybe not.
    1:03:52 We’ll find out.
    1:03:53 We’ll find out.
    1:03:59 And it’s not like if they’re not there, you just walk four doors down and you have a holiday.
    1:04:00 No, no.
    1:04:03 I mean, the experience of booking is probably what it was like booking in the 1950s.
    1:04:06 Like, honestly, like that hasn’t changed much.
    1:04:11 Japan is Blade Runner is what we imagine the future would be in 2000.
    1:04:14 And then it just never evolved beyond that, basically.
    1:04:15 It’s been stuck.
    1:04:18 It’s been stuck in 2000 for the last 25 years.
    1:04:20 So question for you.
    1:04:20 Yep.
    1:04:24 2021 is what I have written down here.
    1:04:30 You had an essay, a piece come out in Wired magazine, Walking Across Japan, Disconnected and
    1:04:30 Bored.
    1:04:35 I remember reading this piece and you did certain things.
    1:04:41 You imposed certain restrictions, say on digital distractions, to induce productive boredom.
    1:04:47 I’m wondering if you could maybe describe briefly what you did then and what you do now.
    1:04:52 That Wired essay kind of is exactly what we’ve been talking about.
    1:04:57 Just the no social media, no distraction, no podcasts, no music even.
    1:04:58 Basic flip phone, right?
    1:05:03 You downgraded to a basic flip phone and an offline Kindle.
    1:05:03 Am I getting those right?
    1:05:09 I didn’t downgrade to a flip phone, but I ran software on my iPhone that disabled everything.
    1:05:11 It disabled like, because I needed GPS.
    1:05:13 I needed a map.
    1:05:14 I needed to have a map.
    1:05:18 So I needed, I mean, I didn’t need GPS, but I could have gone even more analog, but I had
    1:05:18 GPS.
    1:05:22 I ran the software called Freedom, which is actually pretty good.
    1:05:24 Freedom.to is the website.
    1:05:28 I’ve used that for a while to like basically break my devices to make them form.
    1:05:31 Yeah, my friend and also fellow writer Neil Strauss uses it all the time.
    1:05:37 Yeah, I would say a lot of what I’ve accomplished as a writer is thanks to Freedom, turning off
    1:05:40 the internet at night and keeping it off until after lunch.
    1:05:45 So yeah, that Wired article is a good, if you’re listening and you’re like, oh, I just kind of
    1:05:48 want to read, give me the 3000 word distillation of all this.
    1:05:49 Like that’s a good place to go.
    1:05:55 And I remember when that came out and you mentioned it, I think on your podcast and you said you’d
    1:05:58 printed it out and put it up on your, like part of it on your wall.
    1:06:00 I think you’d like to print out a quote.
    1:06:03 Yeah, I was like, I was very moved to hear that.
    1:06:07 And also I got so many freaking emails from people who were like, oh, Tim Ferriss, print
    1:06:08 out your article, man.
    1:06:10 I was like, okay, cool.
    1:06:12 I was like, that’s good to know.
    1:06:16 I still print, maybe in part Japanese.
    1:06:19 You fax, I’m surprised.
    1:06:20 I’ll fax you the next one.
    1:06:25 Yeah, they do love, I mean, is faxing still a thing in Japan?
    1:06:26 It is, it’s gotta be.
    1:06:27 Yeah.
    1:06:27 It must be.
    1:06:31 That Wired article came out of that Nakasendo walk as well.
    1:06:34 There was just a few things that came out of that Nakasendo walk.
    1:06:37 And then also, so, okay, let me explain what the Nakasendo is too.
    1:06:43 In the Edo period, you had the shogun at takeover and to consolidate a certain amount of wealth
    1:06:50 and power, they enacted this thing called Sankinkotai, where the daimyo, the rulers, the local rulers,
    1:06:55 had to basically keep residence in Edo, which is what Tokyo used to be called.
    1:07:00 And they commuted to Edo, every year they had to do like a commutation.
    1:07:04 And so they had to build roads, they had to build infrastructure for all these daimyo, which
    1:07:09 sometimes, you know, for the bigger prefectures, the band of people would be 2,000 people long
    1:07:12 that would be traveling with the daimyo to go to Edo.
    1:07:13 Hell of an entourage.
    1:07:14 It’s a big entourage.
    1:07:21 You know, it’s like turtle, just imagine turtle, like 2,000 turtles, you know, and that character
    1:07:22 from the show, no one remembers turtle.
    1:07:24 I have no idea what you’re talking about.
    1:07:24 Yeah.
    1:07:27 You got me thinking about 2,000 turtles though.
    1:07:28 We should never think about turtle.
    1:07:31 So they built infrastructure.
    1:07:32 Oh, turtles from the show.
    1:07:34 I was thinking actual turtles with shells.
    1:07:36 I was like, I don’t know where this is going, but I’m in for the road.
    1:07:37 Okay, got it.
    1:07:38 Yes, turtle.
    1:07:38 Part of the entourage.
    1:07:43 And so they built infrastructure in Nakasendo and the Tokaido were the two main,
    1:07:46 main arteries of essentially the commute.
    1:07:49 It was like the 101 of Edo period, Japan.
    1:07:53 And so the Nakasendo kind of goes north.
    1:07:54 It’s more mountainous.
    1:07:55 It has fewer river crossings.
    1:07:59 And so people liked it, even though it was more arduous in the mountains, people don’t
    1:08:00 like river crossings.
    1:08:05 And in the Edo period, essentially you weren’t really allowed to build bridges in order to
    1:08:07 protect domains from attacks.
    1:08:11 So all of the river crossings kind of had to be on people’s shoulders or ferried across.
    1:08:13 So it was kind of a pain in the butt to cross rivers.
    1:08:18 And the Tokaido, which if you’ve come to Japan, you’ve ridden the Shinkansen from Tokyo to
    1:08:20 Kyoto, you may have ridden the Tokaido Shinkansen.
    1:08:21 The bullet train.
    1:08:28 The bullet train follows the old Tokaido route roughly, which was Kyoto to Tokyo, kind of along
    1:08:28 the coast.
    1:08:31 And that has many river crossings.
    1:08:34 And so people would not love that, for example.
    1:08:36 And even on the Tokaido, there’s like kind of detours.
    1:08:40 They’re called the Hime Kaido, which was like a detour to avoid this one river crossing.
    1:08:45 It’s called the princess route because women didn’t want to ride on the shoulders of strange
    1:08:45 porters or something.
    1:08:49 I don’t, there’s all sorts of different things why people chose Nakasendo or they’d go on Nakasendo
    1:08:54 and they’d come back on the Tokaido just to mix it up, just to have some fun in the 1600s.
    1:08:59 And so the Nakasendo is the northern mountainous route.
    1:09:00 And that’s the one I walked in 2019.
    1:09:03 I’ve since done the Tokaido twice.
    1:09:04 So I’m walking the Nakasendo.
    1:09:06 I’m going up into these mountain villages.
    1:09:09 What I’m witnessing is depopulation firsthand.
    1:09:13 So there’s two buzzwords you hear in Japanese.
    1:09:17 Shoshika mondai, which is child birth problem.
    1:09:19 There’s just like no children being birthed.
    1:09:25 I think Japan’s at 1.2 now is the per woman sort of number of children being produced.
    1:09:31 Korea, Gideon Lewis-Krauss just wrote this amazing article about Korea’s situation, which
    1:09:33 I think is 0.7 or 0.6.
    1:09:35 Yeah, not a great situation.
    1:09:37 They just hate kids there.
    1:09:39 Anyway, so Japan’s not quite that bad.
    1:09:43 I could explain more related to that.
    1:09:46 I don’t know how much of a digression we want to take, but there are actually a bunch
    1:09:48 of structural problems that help to produce that in South Korea.
    1:09:49 But we’ll come back to it.
    1:09:51 For instance, I’ll give one example that doesn’t get talked about.
    1:09:56 Very briefly, very briefly, is that rent is very, very expensive.
    1:09:57 A lot of people move to, say, Seoul.
    1:10:07 And in Seoul, to upgrade to a larger apartment, you would often have to put down a six to 12-month
    1:10:09 security deposit.
    1:10:11 And people can’t afford to do it.
    1:10:19 So a lot of the reasons for fewer kids relate to some of these, I don’t want to say intractable,
    1:10:24 but systematized economic hurdles that people just can’t clear.
    1:10:25 Anyway, please continue.
    1:10:28 Hey, man, my homestay, there’s one kid living in a closet.
    1:10:29 The other kid slept between his parents.
    1:10:31 Like, you could do it in a tiny room.
    1:10:33 Just make the babies.
    1:10:36 So you have Shoshika Monday, right?
    1:10:38 Which you hear this a lot, but you don’t experience it in Tokyo.
    1:10:42 Because Tokyo is growing, and there’s actually a lot of kids in Tokyo, and it feels very vibrant.
    1:10:44 Tokyo is growing pretty steadily.
    1:10:48 And then the other one is Koreka Shakai, which is the elderly society.
    1:10:51 So basically aging population.
    1:10:57 And you hear these words bandied about all the time, but you don’t feel them until you
    1:10:59 really walk the countryside.
    1:11:04 So the Nakasana was the first time I felt that, like, palpably, viscerally, every day.
    1:11:08 And I would walk through these villages that were essentially disappearing, and there were
    1:11:10 two things left in all these villages.
    1:11:14 And it would be a barbershop that was, like, very bizarre.
    1:11:17 And I actually, up until last year, I’d been shaving my head for five years.
    1:11:21 And so part of the reason why I was shaving my head was because you get your head shaved
    1:11:23 anywhere, and it’s, like, pretty easy and fast.
    1:11:26 And so I would start going to these barbershops in the middle of nowhere to get my head shaved
    1:11:27 because it was just, like, they were there.
    1:11:31 And then the other thing that’s around is Kisaten.
    1:11:35 So these are the old-style, basically, Showa era.
    1:11:36 We were talking about Ozu.
    1:11:38 His films kind of embody the Showa era.
    1:11:40 And if you want to see what Showa looks like—
    1:11:42 —26 to 1989.
    1:11:43 —26 to 89.
    1:11:48 And Showa is the post-war Japan, the mid-century Japan.
    1:11:51 It’s mid-century modern architecture and, like, design.
    1:11:57 And Kisaten were one of the many sort of local mom-and-pop things that kind of grew out of
    1:11:58 this post-war economy.
    1:12:02 And people who didn’t want to join the workforce, didn’t want to be a salaryman or salarywoman,
    1:12:05 they opened Kisaten, which are little cafes.
    1:12:10 And they became de facto community hubs in a lot of these villages.
    1:12:12 And they’re one of the few things that are left.
    1:12:14 So I hadn’t planned to go to Kisaten every day.
    1:12:18 But it turned out nothing was left for me to go have lunch at.
    1:12:22 So I’d be walking, and, like, basically, the one bit of logistics was I had to figure out
    1:12:22 where I was going to have lunch.
    1:12:28 And I realized by, like, day 10, every day I was going to a Kisaten, and every day I was
    1:12:29 eating pizza toast.
    1:12:34 Like, I was just like, oh, wow, I’ve had a lot of pizza toast on this walk.
    1:12:36 Like, this walk is kind of fueled by pizza toast.
    1:12:39 And that’s toast with some tomato sauce and cheese on it?
    1:12:40 Basically, yeah.
    1:12:44 So, like, the food that Kisaten serve is, again, a post-war construction.
    1:12:46 Like, people didn’t have money.
    1:12:48 Japan was extremely impoverished post-war.
    1:12:50 Again, watch Ozu.
    1:12:51 You can kind of see some of that in action.
    1:12:56 And so Kisaten would open, and it’d be like, well, what is the minimum viable food products
    1:12:57 that we can make?
    1:12:58 Essentially, two things came out of it.
    1:13:00 One is toast and pizza toast.
    1:13:05 If you have a toaster oven, you can make pizza toast with, like, craft cheese, cheese
    1:13:08 singles, spaghetti sauce out of a can.
    1:13:12 Maybe you get some peppers you cut up and some onions, and that’s it.
    1:13:13 That’s your pizza toast.
    1:13:16 Maybe, like, a salami, like a cheap salami from the shop.
    1:13:21 And then the other thing is Neapolitan spaghetti, which is just basically spaghetti with ketchup.
    1:13:29 Spaghetti with ketchup and pizza toast fed a big chunk of Japan in, like, the 50s, 60s,
    1:13:30 and 70s.
    1:13:33 So I was eating pizza toast all the time, and I was like, this is really fascinating and
    1:13:34 kind of amazing.
    1:13:39 And it’s interesting because, like, we might make pizza toast in America, but, like, a
    1:13:41 shop would never think of serving pizza toast, which is too weird.
    1:13:48 So I became obsessed with that, and then that grew into an article which then grew into my
    1:13:53 book that I launched during COVID in 2020 called Kisa by Kisa.
    1:13:54 Yeah, that’s right.
    1:13:55 15 feet behind me.
    1:14:01 And that title is a reference to Bird by Bird, which I think you’ve talked about before as
    1:14:02 a book.
    1:14:02 Yeah.
    1:14:04 Anne Lamott, of course.
    1:14:04 Bird by Bird.
    1:14:05 Yeah.
    1:14:05 I love that book.
    1:14:10 That’s also, actually, now that I think about it, literally, Bird by Bird is probably two
    1:14:14 bookshelves above your book, and I never put it together right back there.
    1:14:17 That is 100% homage to Anne.
    1:14:26 And so, yeah, Kisa by Kisa, which was basically me riffing on pizza toast and these cafes along
    1:14:28 this walk and producing a book.
    1:14:29 COVID had hit.
    1:14:29 COVID hit.
    1:14:36 It was April 2020, and I was like, okay, well, all of this travel I’d planned on doing,
    1:14:36 I’m not going to do.
    1:14:37 And it was actually a big relief.
    1:14:41 I had been doing too much traveling internationally.
    1:14:42 I’d been teaching at Yale.
    1:14:45 Every summer, I’d been teaching at the Yale Publishing Course.
    1:14:50 I’d been sort of giving the keynote lecture about books and digital publishing and blah,
    1:14:50 blah, blah.
    1:14:52 Anyway, I’d run out of stuff to say anyway.
    1:14:58 And so, I was like, okay, let’s produce a really beautiful book based on this walk.
    1:15:03 Kind of, again, like the Dan Rubin book that we made was like one version of it, one degree
    1:15:03 of it.
    1:15:08 And then that one-off print-on-demand SMS book was another kind of like, oh, wow, this
    1:15:09 is really cool.
    1:15:13 And then this was going to be like, okay, what if we took all of that and really did the apotheosis
    1:15:16 of like a beautiful walk book with photos and the narrative?
    1:15:21 And I made this book, and I priced it $100 a copy.
    1:15:27 I launched it in August 2020, and I was like, okay, based on my publishing history, I know
    1:15:27 how these things sell.
    1:15:37 I’m going to make a thousand copies, and I’ll be lucky if we sell out of that print run in
    1:15:38 like a year or two.
    1:15:39 I was like, it’s an expensive book.
    1:15:40 It’s a weird subject.
    1:15:42 Like, no one’s going to really be into this.
    1:15:43 I launch it.
    1:15:47 We sell a thousand copies in like 36 hours.
    1:15:49 So what happened?
    1:15:50 Why did that happen?
    1:15:53 I had underestimated the audience I had built up, I guess.
    1:16:00 And people were just excited about these walks and what I was doing, and they were just psyched
    1:16:00 about it.
    1:16:01 It was like very weird.
    1:16:05 Maybe not weird if you think about the timing also, right?
    1:16:06 I think the timing was really good.
    1:16:10 And what I did that was really smart, I had been running the membership program by that point
    1:16:11 for 18 months.
    1:16:16 And I was like, okay, I want to do this book, and I want to have it be expensive, but I want
    1:16:17 to offer a big discount to members.
    1:16:20 So if you’re a yearly member, you’re paying $100 a year to be a member.
    1:16:23 This was like the first real perk I’d ever offered members.
    1:16:27 And it was like kind of like a thank you and treating the membership payments almost as like
    1:16:30 an investment to allow me to do these things.
    1:16:34 And then I want to give a little bit of that investment back to you, pay a little dividend.
    1:16:36 And so I set up a thing.
    1:16:39 I looked at Kickstarter, and I was like, Kickstarter hadn’t really changed in like 10 years.
    1:16:43 And I was like, why am I going to give these guys like such a high percentage?
    1:16:44 You couldn’t do coupons.
    1:16:47 I wanted to offer coupons, and Kickstarter didn’t have like coupon functionality.
    1:16:51 And so I looked at Shopify, and I have my engineering background.
    1:16:53 I know how to program and, you know, enough to get me in trouble.
    1:16:58 And I was like, well, you know, Shopify is actually amazing, and you can modify the templates.
    1:17:01 And so I cloned Kickstarter, and I called it Craigstarter.
    1:17:06 And I basically added, it’s on GitHub.
    1:17:08 You can clone it if you want and like start your own Craigstarter.
    1:17:12 But like, I wanted to own the whole stack of software.
    1:17:15 And like, it’s weird with Kickstarter, like you get all these purchases.
    1:17:20 And then to get the addresses into the shipping software, it’s like different software.
    1:17:21 Anyway, it’s kind of dumb.
    1:17:21 Everything’s all over the place.
    1:17:24 So Shopify, everything is just right there.
    1:17:26 And I was like, this makes sense.
    1:17:29 So I made Craigstarter, and I made some promises.
    1:17:33 I was like, oh, you know, if we sell, if we do 300 copies, I’ll sign them all.
    1:17:35 If we do 500, I’ll include postcards.
    1:17:40 If we do 800, then I will make a documentary about pizza toast.
    1:17:41 I was like, I’m never going to have to make this documentary.
    1:17:43 And we sold 1,000 immediately.
    1:17:46 And I was just like, oh, shit, all right, I got to make this documentary.
    1:17:53 But what the real, I think, sort of piece de resistance that I figured out by accident
    1:17:55 was by offering the discount.
    1:17:59 It was like a $40 or $50 discount off the 100 bucks if you were a yearly member.
    1:18:03 The conversion rate I got of people buying the book.
    1:18:04 So basically, you’d land on the page.
    1:18:05 You’d be like, oh, yeah, I want this book.
    1:18:06 It’s 100 bucks.
    1:18:06 Sure.
    1:18:10 Plus, by the way, like $30 in shipping because we were doing DHL and yada, yada, yada.
    1:18:11 And it was expensive to ship.
    1:18:12 It’s still expensive to ship.
    1:18:14 So it’s 130 bucks.
    1:18:19 So I was like, you could do that or you could pay another $100 to become my member, join the
    1:18:23 membership program, get a discount on the book, then buy the book.
    1:18:27 So basically, it was like you could spend $130 or you could spend $200 and get the membership.
    1:18:33 And the conversion rate of people who did the membership was like 30% of everyone who bought
    1:18:33 it.
    1:18:34 Wow.
    1:18:35 Which is insane.
    1:18:36 Insane.
    1:18:36 That’s wild.
    1:18:39 And I was like, okay, we just unlocked something special.
    1:18:40 It’s a great, great experiment.
    1:18:45 That for me was this like light bulb moment of, okay, this is what I’m doing for the next
    1:18:45 20 years.
    1:18:46 Got it.
    1:18:47 I want to make these books.
    1:18:48 I want to do these walks.
    1:18:50 There’s an audience here.
    1:18:53 There’s like a product market fit.
    1:18:55 To use that terrible expression.
    1:18:59 PMF.
    1:19:00 Somebody just texted me yesterday.
    1:19:01 I was like, what the fuck is PMF?
    1:19:02 They’re like product market fit.
    1:19:04 I was like, oh yeah, I know the full word version.
    1:19:05 Yeah.
    1:19:06 Yeah.
    1:19:12 So that was this really like, whoa, okay, this is interesting and special.
    1:19:14 And like, look, I’m operating at my scale.
    1:19:17 My scale, you know, whatever you have people on here selling 400 trillion books and stuff
    1:19:17 like that.
    1:19:20 I love my scale because it’s sustainable.
    1:19:21 It gives me total creative freedom.
    1:19:23 You should talk to that, right?
    1:19:28 Because Noah Kagan, his friend of mine, considers scale to be almost a four letter word.
    1:19:38 Because people become intoxicated and make bad decisions chasing, in some cases, a false idol
    1:19:39 or worshiping a false idol.
    1:19:41 So maybe you could speak to that.
    1:19:49 And I’m going to offer an on-ramp in the form of something of yours that I printed yet again.
    1:19:49 Yes.
    1:19:50 Yes.
    1:19:58 And what I printed, people can find this at craigmod.com slash essays slash membership underscore
    1:19:59 rules.
    1:20:05 So these are your membership community rules, which are of great interest to me because
    1:20:13 I currently have, really for the first time, an active community, or certainly the first
    1:20:20 time in a decade, an active community of test readers for the new book that I’m working on.
    1:20:26 And we have about 100, which is the right scale, like 85 to 100, I’d say.
    1:20:30 I started off with super, super high engagement, like 90% posting.
    1:20:37 And then it became more manageable, at least for me, since I’m consuming and digesting and
    1:20:38 synthesizing the feedback.
    1:20:44 Probably at a nice kind of 35% in terms of lurkers to active posters.
    1:20:49 But here, I’m going to not touch everything, but I’m going to run through real quickly here.
    1:20:51 So here are some of the rules.
    1:20:53 One, have clear creative goals.
    1:20:56 Mine are make books and educate.
    1:20:59 Number two, staple those goals to your walls, your mirror, your forehead.
    1:21:03 If you ever have a decision to make, ask yourself, does it help me achieve these goals?
    1:21:06 Number three, all membership activities are in support of these goals.
    1:21:10 Four, the program exists for the goals, not the members.
    1:21:10 I’m going to say that again.
    1:21:13 The program exists for the goals, not the members.
    1:21:16 Number five, equally important.
    1:21:17 That’s my wording.
    1:21:22 That may sound cold, but if you frame it properly, the members understand and enthusiastically support
    1:21:22 this.
    1:21:25 Six, fundamentally, you’re building a community.
    1:21:28 Seven, but your goal is not to manage a community.
    1:21:31 And then there are a number of bullets under that.
    1:21:36 Eight, by the way, deadlines are not only your friends, they’re the only way work gets done.
    1:21:40 So obsessive, irrational adherence to deadlines and work is non-negotiable.
    1:21:42 Number nine, and there are a number of bullets underneath this.
    1:21:46 I won’t necessarily get into all of them, but you can certainly elaborate.
    1:21:51 Don’t let the shape of membership software determine the shape of your activities slash work.
    1:21:54 Ten, make strict decisions, but be willing to change your mind.
    1:21:59 And then a parenthetical, I renamed my membership program 18 months into it, and I’m glad I did.
    1:22:01 As an example.
    1:22:03 Eleven, and finally, know your scale.
    1:22:05 This is why I wanted to bring this in.
    1:22:07 So know your scale, then there’s a link to that.
    1:22:12 Or I should say a link under those three words, know your scale.
    1:22:14 What scale do you want to work at?
    1:22:15 What scale makes you happy?
    1:22:18 Use that knowledge to drive membership decisions.
    1:22:19 All right.
    1:22:20 Take it away, Craig.
    1:22:22 Scale.
    1:22:29 Yeah, I think a lot of people are, to use the word again, ensorcelled by this idea of mega scale.
    1:22:38 They’re just like, you know, I remember in the late 2000s, I did not have a great impression of Facebook.
    1:22:41 I was very early of not being like, oh, I think this is a great thing.
    1:22:42 I did not love it.
    1:22:56 I was sad seeing so many talented designers go to Facebook in like 2008, 2009, 2010, 2011, who were previously up until that point doing incredible independent work and doing kind of like almost what you could say art projects and things like that.
    1:23:03 And they went to Facebook and a lot of them were saying things like, well, how else can I affect 100 million people?
    1:23:06 Or, you know, same with people going to Google and saying that too.
    1:23:08 In tech, this is a very common trope.
    1:23:11 You know, like I want to have this impact on like hundreds of millions of people.
    1:23:12 This is the only way to do it.
    1:23:14 And I think, okay, yeah, sure.
    1:23:23 And then you kind of go to these places and you realize in the end that like you’re a very, very tiny cog and the amount of change that you can affect on these things is quite small.
    1:23:25 It’s like you’re a worker on the Titanic in a certain degree.
    1:23:30 And you’re going to hit an iceberg, whether you’re causing genocide in Myanmar or something that like you just don’t see coming.
    1:23:39 And so I think it’s kind of like a false narrative to be like, oh, yeah, the only way to have a real effect in the world is to like be operating at this crazy mass scale.
    1:23:41 And I had a little bit of that working at Flipboard.
    1:23:54 I mean, part of like going there and working with those guys was to both give myself confidence that I could hang with top tier people and be surrounded by great, incredible, loving, generous, talented folks.
    1:24:03 But also to touch that scale a little bit, like that app had a huge scale, you know, and we launched, I remember we launched the iPhone version of it and I just felt nothing.
    1:24:06 I’d been very attuned to like, does my heart move or not?
    1:24:09 And I remember launching that and just being like, that was cool to work on.
    1:24:13 But like, I felt absolutely nothing seeing like user feedback come in or whatever.
    1:24:22 Whereas at the same time, by that point, I had made many books that had sold thousands of copies as opposed to millions or hundreds of millions or whatever data points that we were hitting with Flipboard.
    1:24:28 And those hundreds of readers, thousands of readers to me felt so good.
    1:24:29 I just felt drawn in that direction.
    1:24:36 And I remember the first time I told someone at a party, I was like 23 and I was at a party and they’re like, what do you do?
    1:24:38 And I was like, I work on books.
    1:24:40 Like I run a little publishing company.
    1:24:43 And I remember being so happy.
    1:24:46 I said, I could say that something felt so right about that.
    1:24:49 Right from the very first, I remember exactly where I was standing.
    1:24:50 I could picture it.
    1:24:53 I kind of know, I can almost remember what apartment block I was in.
    1:24:57 Like, anyway, it was this real moment of like, okay, this is something to follow.
    1:25:00 This feeling is something special and we need to protect this.
    1:25:06 So for me, scale, I had spent my 20s working on my art projects, doing independent publishing.
    1:25:10 And for me, that was a scale that really resonated with my heart and made me feel good.
    1:25:15 And I knew there was a way to do it sustainably, in part because of the cost of living thing that we talked about happening in Japan.
    1:25:24 And so when Kisa by Kisa hit like that, and we’re going back to print next week and we’re doing like the sixth edition.
    1:25:27 So we sold like 6,000 copies of this thing.
    1:25:29 So it’s like $600,000 in book sales.
    1:25:32 Also, non-trivial number.
    1:25:38 Not to invoke the kraken of scale, which is not what I’m doing, but like that is not a trivial number of books.
    1:25:47 Like my initial print run for my Random House book, my very first book, which was intended to have national distribution, was 10,000 copies.
    1:25:51 And did not sell all of those immediately.
    1:26:01 6,000 copies is enough in a soft week to put you on a lot of national bestseller lists, depending on the category you end up in.
    1:26:02 Like that’s a real number of books.
    1:26:04 Also, this is an art book.
    1:26:05 It sells for a hundred bucks.
    1:26:06 That’s what I’m saying.
    1:26:08 You don’t sell this many books normally.
    1:26:12 You talk to publishers like Mac Press in the UK is doing some of the most beautiful photo books around.
    1:26:15 And their print runs will max out at a thousand.
    1:26:17 You know, they’ll do runs of 500.
    1:26:22 So the fact that this book sold 6,000 is just bananas and continues to sell.
    1:26:24 And, you know, that’s why we’re kind of going to print again.
    1:26:26 It just moved me.
    1:26:28 And for me, that is like such a beautiful scale.
    1:26:29 It’s totally uncompromising.
    1:26:32 I can do exactly the kind of book I want to do.
    1:26:35 I’m lucky enough to have incredible editor friends.
    1:26:40 I’m getting editorial feedback at the highest level I would get with anyone else.
    1:26:44 And I have enough design experience and I’m connected with incredible designers.
    1:26:48 Gray 318, John Gray, who’s done all of Zadie Smith’s covers.
    1:26:51 Like I can just call John and be like, hey, can we go over?
    1:26:52 Like I’m working on this cover for my book.
    1:26:53 Can you give me some feedback?
    1:26:54 And John hops on a Zoom call with me.
    1:26:55 So I’m very, very lucky.
    1:27:01 I’m able to be totally uncompromising about this stuff, which is why the Random House relationship
    1:27:06 is really exciting for me too, because it’s kind of stepping outside my comfort zone of scale.
    1:27:11 And it’s moving up to this different level for the book that’s coming out in May.
    1:27:13 Why did you decide to do that?
    1:27:20 And was there anything interesting or of note in terms of deal structure or how you thought
    1:27:21 about approaching it?
    1:27:22 There was.
    1:27:26 Because you’re sort of like the MacGyver who’s done every job, right?
    1:27:31 So you’re coming into it with a much broader awareness of how all the different pieces
    1:27:33 move and how you can move them.
    1:27:34 It’s a different situation.
    1:27:36 And I have a, you know, a relationship with a printer.
    1:27:37 I have a distribution network set up.
    1:27:39 I have my Shopify thing set up.
    1:27:40 So I’m all set.
    1:27:46 So, but this book, Things Become Other Things, the story of it about Brian, essentially me
    1:27:52 doing this 300 mile walk around the peninsula during the peak of COVID and walking through
    1:27:58 this depopulated peninsula, very spiritual and kind of reflecting on my childhood and reflecting
    1:27:58 on this friendship.
    1:28:02 There was a kind of political element, very subtle.
    1:28:07 It’s a very sly political element, but commentary on the state of America.
    1:28:09 Again, like who’s being supported?
    1:28:11 Why are people being supported?
    1:28:13 Why are some people not being supported?
    1:28:15 Why are certain towns supported more than other towns?
    1:28:20 And then reflecting that through the lens of my experience in Japan, which is like the foundational
    1:28:23 societal baseline is so much higher.
    1:28:28 Like the social safety net is so high here relative to what I experienced growing up in
    1:28:28 America.
    1:28:35 Those themes to me feel like they warranted potentially a larger scale than I could bring on my own.
    1:28:41 So let me reframe that for a second, just for people who are like, oh, the P word, politics.
    1:28:42 I’m out.
    1:28:43 Where’s the parachute?
    1:28:52 Is it fair to say it’s more of a societal commentary than a political diatribe, right?
    1:28:54 It’s not a left versus right, right versus left.
    1:28:57 It’s more of a societal commentary, right?
    1:28:57 Cultural commentary.
    1:28:59 It exists between the lines.
    1:29:00 There’s nothing didactic about it at all.
    1:29:05 I’m telling a story of friendship with this kid, Brian, who I dearly loved.
    1:29:07 We were best friends all through elementary school.
    1:29:09 We graduate and he’s murdered.
    1:29:14 It’s reflecting on that, basically the first 18 years of our life.
    1:29:22 And in reflecting on that, it’s invariable that certain commentary about society just
    1:29:25 comes, it’s just embedded in that reflection, embedded in that story.
    1:29:26 And it’s not didactic.
    1:29:28 There’s absolutely nothing didactic about it.
    1:29:34 And the whole time I’m talking with all these farmers and fishermen and port people and people
    1:29:35 working at the inns.
    1:29:41 And there’s this incredible, colorful cast of characters of the peninsula of Japan that you
    1:29:46 will never be able to meet in any other context unless you’ve lived here kind of as long as I
    1:29:48 have and you’ve started to do these walks and things like that.
    1:29:54 So it’s both, you get this adventure in Japan and then alongside that adventure is this story
    1:29:55 of friendship.
    1:29:59 But I just thought that story of friendship, because there was kind of a universality to
    1:30:04 it that was more than just like, hey man, pizza toasts and wacky mid-century cafes.
    1:30:11 I thought, let me try to pitch this to some publishers and some agents in New York and see if anyone’s
    1:30:11 interested.
    1:30:12 Everyone rejected me.
    1:30:14 I’m going to push at that for a second.
    1:30:17 So why see if people are interested?
    1:30:22 Is it to reach more people with a lower entry point?
    1:30:28 Because it’s a story that maybe has broader appeal than the Kisa by Kisa.
    1:30:33 Why explore the traditional route, so to speak?
    1:30:37 First of all, it’s meant to honor both, I think, like the people of this peninsula.
    1:30:40 And I think they are really amazing and they deserve kind of a big platform.
    1:30:44 And then also to honor Brian and this friendship and his memory.
    1:30:52 And I almost felt like for Brian, this story should be given every opportunity to hit the
    1:30:54 scale that it wants to hit.
    1:30:56 You finish a book and it’s out of your hands.
    1:31:01 And I was kind of willing to say like, well, let’s go explore where this book could possibly
    1:31:01 go.
    1:31:04 And I love talking about the themes of it.
    1:31:09 Just the reality of the world is that there’s a status connected with having a big publisher
    1:31:13 behind you that publishing something independently, you’ll never accrue.
    1:31:15 And it’s not because like, oh, like that makes me feel good.
    1:31:17 But it’s like, oh, to do like an NPR show.
    1:31:20 If you want to be on Terry Gross, it’s true.
    1:31:20 It’s true.
    1:31:24 You know, if you want to do something like that, you need Penguin, you need Random House
    1:31:28 behind you, unfortunately, you know, and I just felt like this may be one of the only
    1:31:30 stories I ever tell, you know, I have my next five books.
    1:31:33 I’m in the middle of writing and they’re like, they’re definitely weirder.
    1:31:34 Your next five books?
    1:31:35 Yeah.
    1:31:37 Good Lord, Craig.
    1:31:38 All right.
    1:31:41 Well, that’s, I guess that’s what you can do if you can write 4,000 words a day.
    1:31:44 For fuck’s sake, Craig, I need to eat whatever you’re having for breakfast.
    1:31:45 All right.
    1:31:46 Natto, natto kimchi.
    1:31:48 Oh, my microbiome.
    1:31:48 Yeah.
    1:31:48 Oh, my.
    1:31:49 Yes.
    1:31:54 I had a MRSA infection last year and I was on a heavy antibiotics.
    1:31:55 Nasty.
    1:31:56 Yeah, it was pretty nasty.
    1:32:01 And I blasted myself on the antibiotics and that got me on this mega natto kimchi gohan
    1:32:02 kick.
    1:32:03 And I freaking love it.
    1:32:04 My body just craves it now.
    1:32:05 No.
    1:32:09 So I just thought, look, I’m talking with Kevin Kelly and he’s like, Craig, just try new
    1:32:10 things.
    1:32:11 Just bitch it to these people.
    1:32:12 Like, give it a go.
    1:32:14 You know, he’s like, why not?
    1:32:14 Why not?
    1:32:15 Might be a fun adventure.
    1:32:19 So I went out and I pitched to a bunch of agents because you’re supposed to have an
    1:32:21 agent before you go to the publishers and blah, blah, blah.
    1:32:22 And everyone rejected me.
    1:32:26 This is shocking to me, Craig, because you are a very good writer.
    1:32:33 You had a number of things go viral, do very well online with reputable outlets.
    1:32:39 You can point to your self-publishing track record with these, I don’t want to say obscenely
    1:32:45 expensive, but by traditional bookstore, let’s just say trade, paperback, hardcover standards,
    1:32:47 very expensive books.
    1:32:51 Did anyone give you a plausible reason for saying no?
    1:32:58 Most of it was like, hey, you’re interesting, but I don’t think we can sell this book.
    1:32:59 That’s kind of…
    1:33:01 How many followers do you have on TikTok, though?
    1:33:03 Let’s get to that.
    1:33:06 So in the end, it was this weird thing.
    1:33:13 One of my members, actually, of the membership program, runs a podcast at Penguin Random House.
    1:33:17 And he was like, hey, look, I love your work.
    1:33:22 I think Andy Ward, who’s the publisher of Random House, he’s the editor of George Saunders,
    1:33:26 who I, if I’m listing my favorite authors, George Saunders, George’s top five.
    1:33:30 Human being and author, just incredible, incredible person.
    1:33:31 Just amazing.
    1:33:36 And Andy Ward, my friend Matt goes, hey, look, you got to meet Andy Ward.
    1:33:37 You just pitch this thing to Andy Ward.
    1:33:38 And I was like, okay.
    1:33:40 And I was going to be in New York for something.
    1:33:43 And Andy was like, hey, I’d love to meet you.
    1:33:43 Let’s meet up.
    1:33:46 I went to Andy Ward’s office, Penguin Random House.
    1:33:48 It’s me, Andy Ward, and the vice president.
    1:33:50 Andy’s like the president of Random House, right?
    1:33:53 And we have the most high-energy, mind-meld.
    1:33:54 I bring Kesa by Kesa.
    1:33:57 I’m like, look, I sold thousands of copies of this thing.
    1:34:00 I got this next book, and it’s this walk, and blah, blah, blah, and Brian, and yada, yada,
    1:34:01 and all this stuff.
    1:34:03 And he’s like, this sounds amazing.
    1:34:03 Great.
    1:34:04 Send it over.
    1:34:06 Let’s make this work.
    1:34:09 And four months go by, crickets.
    1:34:13 And this is just what happened with everyone else, too.
    1:34:15 Everyone just ghosted me.
    1:34:18 And I was in a really dark place.
    1:34:20 I was just like, what?
    1:34:21 What am I supposed to do?
    1:34:22 I don’t know what I’m supposed to do.
    1:34:25 I’m coming at this really vulnerably.
    1:34:29 And I’ve gotten 30 rejections or whatever for this thing.
    1:34:32 And so I go, OK, I’m going to do it on my own.
    1:34:34 I’m going to do it on my own.
    1:34:36 I’ve done everything else, blah, blah, blah.
    1:34:38 I queue up printer time.
    1:34:41 I’m buying paper, and I get this email, and it’s from Andy.
    1:34:43 And he goes, hey, yeah, we want the book.
    1:34:47 This is like, four months later, zero feedback or anything.
    1:34:51 So I hop on a call with Molly, who ends up being the editor, my editor.
    1:34:53 And she’s just like, I love the book.
    1:34:54 She’s saying all the right things.
    1:34:55 She just totally gets it.
    1:35:02 And I go, look, I just booked printer time, and I’m going to be producing my fine art edition
    1:35:03 of this in November.
    1:35:04 This was July.
    1:35:06 I said, I’m going to go do this.
    1:35:09 I would love to produce an edition with you guys.
    1:35:11 Can you get me an offer in the next two days?
    1:35:15 And she’s like, OK, we’ll get back to you in two days.
    1:35:21 So two days later, a call with Molly and Andy, and they’re like, can we pay you not to do your
    1:35:21 version of the book?
    1:35:25 I was like, look, I don’t think these are going to compete.
    1:35:26 The fine art edition is going to be $100.
    1:35:28 It’s just not going to compete.
    1:35:31 We’re going to re-edit it for you and blah, blah, blah, blah.
    1:35:35 I felt so broken by the process and all of this rejection.
    1:35:41 I was just like, if I don’t protect my fiercely independent capabilities of doing the work I
    1:35:46 want to do, then I don’t want to be in this position where I’m that vulnerable.
    1:35:46 I’m that exposed.
    1:35:49 I was like, look, I’m just going to do my edition.
    1:35:50 Don’t worry about it.
    1:35:52 And I was able to stand my ground.
    1:35:55 And we were able to come up with a contract.
    1:35:58 I think it’s one of the first contracts in Random House history where it was written
    1:35:58 into the contract.
    1:36:05 Like I got fine art rights to the book and there’s a price minimum that I’m not allowed
    1:36:07 to sell under of my edition.
    1:36:09 It’s capped how many I can produce.
    1:36:12 But after we sell a certain number of the Random House, I can produce more and yada, yada,
    1:36:13 all this stuff.
    1:36:16 So that felt really good to keep that.
    1:36:17 Yeah.
    1:36:18 It must feel fantastic.
    1:36:21 I mean, it’s like a psycho-emotional insurance policy.
    1:36:26 Well, it was funny listening to Brandon Sanderson talk about getting the leather-bound rights back
    1:36:27 for his books.
    1:36:29 It was sort of like, oh, that was interesting.
    1:36:30 But this was from the get-go.
    1:36:32 It’s like, okay, I’m going to do this edition.
    1:36:34 And so I published it.
    1:36:36 I kind of like talking about this makes it all really complicated.
    1:36:40 But I published my edition 16, 17 months ago.
    1:36:45 And what was great about that, it was sort of like getting, you’re talking about your test
    1:36:45 readers.
    1:36:49 I basically produced 2,000 copies, and we sold all of those.
    1:36:58 And so in doing that, I got amazing feedback and amazing emotional letters and responses from
    1:36:58 people.
    1:37:01 But because I had done that, it freed me as a writer.
    1:37:03 It was this crazy thing psychologically.
    1:37:08 And when I went back to do my revisions for Random House, and Molly basically took my manuscript
    1:37:11 that I had published, and she just peppered it with questions.
    1:37:13 She put like 800 questions in the manuscript.
    1:37:15 And I loved them.
    1:37:16 They were amazing questions.
    1:37:17 And I was so hungry.
    1:37:22 Because I had done my edition uncompromisingly, it felt like the weight was off my shoulders.
    1:37:23 I could relax.
    1:37:25 And like, let’s go for it.
    1:37:29 And the thing that came out, I doubled the length of the manuscript by simply responding
    1:37:30 to Molly’s questions.
    1:37:37 And it unlocked all of these layers of the story that I had wanted to get to, but I didn’t really
    1:37:37 know how to.
    1:37:40 And I was nervous, and I was kind of like uptight about it.
    1:37:45 And so this Random House edition to me, like this relationship has been really, really
    1:37:45 good.
    1:37:49 It got me to a place I couldn’t have got to on my own, which is always what I’m looking
    1:37:51 for in working relationships and editorial relationships.
    1:37:54 It’s like when I published with the New York Times, or I published with the Atlantic or
    1:37:57 whatever, it’s like, it’s always about that editorial back and forth.
    1:37:58 Here’s an essay.
    1:37:59 How do we make it even better?
    1:38:04 And so this book, I can say, this Random House edition, I am so proud of.
    1:38:07 And it taps into this emotional vein I couldn’t get to on my own.
    1:38:11 And I love the fact that it’s going to be like $22 or whatever.
    1:38:15 It’s like you can pre-order it now on Amazon or bookshop.
    1:38:17 And it’s like, I think, $28 for the hardcover or whatever.
    1:38:20 That’s also a price point I’ve never operated at before.
    1:38:22 So that’s exciting.
    1:38:24 Super exciting.
    1:38:24 Super exciting.
    1:38:25 It’s super exciting.
    1:38:27 Things become other things.
    1:38:28 Craig’s writing is amazing.
    1:38:30 Everybody, go get the book.
    1:38:31 You’ll be glad you did.
    1:38:36 And I want to hop to a few other things.
    1:38:43 Your wild and strange celebrity in Japan around promoting mid-sized cities.
    1:38:45 How did this start?
    1:38:47 And what the hell is going on?
    1:38:51 Because I remember reaching out to you not too long ago.
    1:38:55 We were like, yeah, I’m really busy because I’m doing like 12 TV shows and doing this and
    1:38:55 doing that.
    1:38:57 And then I’m like, what?
    1:38:58 What are you doing?
    1:38:58 Yeah.
    1:39:01 And this was the explanation.
    1:39:02 So what’s the backstory?
    1:39:03 How did it start?
    1:39:04 And what is it now?
    1:39:07 This is another reason why I love independence.
    1:39:12 And I love operating at my scale and doing the weird things and following, basically funding
    1:39:12 quirks.
    1:39:15 You know, it’s like the membership program funds my quirks.
    1:39:17 And so I was doing all these walks.
    1:39:20 And I would take trains to kind of like go to the start of the walk or whatever.
    1:39:23 And like, there were all these cities I’d pass through.
    1:39:24 The Shinkansen would stop at.
    1:39:25 No one would get off at.
    1:39:27 And I always thought like, what is this city?
    1:39:35 And so in 2021, I decided to go on a 10 city tour of mid-sized cities that no one ever
    1:39:37 goes to across Japan.
    1:39:39 I went to Hakodate.
    1:39:41 I mean, these are like, people go to these cities a little bit.
    1:39:43 We call them the B side of Japan.
    1:39:52 So I went to Hakodate, Morioka, Sakata, Matsumoto, Suruga, Onomichi, Yamaguchi, Karatsu, Kagoshima,
    1:39:53 and Matsuyama.
    1:39:55 That was the 10 that I went to.
    1:40:03 And my thesis was, I would go to these cities, do three nights, four days in each city.
    1:40:07 And I would force myself to try to walk 50 kilometers inside of the city limits.
    1:40:13 My thesis was that if I tried to walk 50 kilometers, I was not only going to like touch most of the
    1:40:14 city.
    1:40:19 And in just doing that, having that weird rule of walking 50 kilometers, I was going to meet a bunch
    1:40:19 of people.
    1:40:20 It was going to be an adventure.
    1:40:22 And so I did that.
    1:40:23 I had an amazing time.
    1:40:26 The tour was called Tiny Barber Post Office.
    1:40:27 That’s what we named it for some reason.
    1:40:28 That was like, fine.
    1:40:29 That was what it was called.
    1:40:32 And I name all of my tours, strange tour names.
    1:40:33 And it was incredible.
    1:40:34 Incredible.
    1:40:36 That was in November, December, 2021.
    1:40:38 And then I was writing stuff for the New York Times.
    1:40:40 I do an article every now and then.
    1:40:45 And in the fall of 2022, my travel editors reached out to me.
    1:40:49 And as they reached out to hundreds of people a year and they say, hey, we’re doing our 52
    1:40:51 places to visit this year.
    1:40:53 And we want you to recommend somewhere.
    1:40:56 And I had done that 10-city tour.
    1:40:59 And one of the cities that really moved me, because the people were incredible.
    1:41:00 The coffee was great.
    1:41:01 There was a sense of independence.
    1:41:03 There was a vibrancy.
    1:41:04 The cityscape was beautiful.
    1:41:06 The history was interesting.
    1:41:12 It was an old castle town that had a beautiful park, two rivers connecting, a beautiful mountain.
    1:41:13 I was like, this is just a great city.
    1:41:19 And I was like, and literally in 23 years of living in Japan, not one person has ever told
    1:41:20 me to go to the city.
    1:41:23 So I’m going to effusively go to bat for the city to the New York Times.
    1:41:26 So I wrote my little pitch to the Times people.
    1:41:28 And they’re like, oh, that sounds great.
    1:41:34 And timing-wise, Japan had basically been under lockdown for COVID still.
    1:41:36 And it was just coming out at the end of 2022.
    1:41:39 And so this list comes out in January 2023.
    1:41:42 And so they don’t tell you where they’re going to put these places.
    1:41:45 And I knew that it had gotten in.
    1:41:47 Which city was it that you’d recommended?
    1:41:51 It was Morioka, which is up in Tohoku.
    1:41:52 It’s up in the north.
    1:41:53 It’s in Iwate Prefecture.
    1:41:57 If you go north on the Shinkansen, you go to Sendai, you go to like Fukushima, Sendai,
    1:41:59 and then everyone gets off.
    1:41:59 No one keeps going.
    1:42:01 Morioka is kind of like the next stop on the Shinkansen.
    1:42:05 So Morioka, I knew it was going to be in there.
    1:42:06 I had revised my pitch.
    1:42:08 You write a little 300-word article.
    1:42:10 And in January, the list comes out.
    1:42:12 Number one is London.
    1:42:14 And number two is Morioka.
    1:42:21 And Japan went bananas.
    1:42:25 They were just like, what is happening?
    1:42:31 Who put London and then Morioka?
    1:42:32 Like what?
    1:42:33 How?
    1:42:36 I mean, what would the equivalent be?
    1:42:42 It would be like Paris and then, I mean, not Flint, Michigan necessarily.
    1:42:44 I’m not throwing shade on Flint, Michigan.
    1:42:49 But I’m just imagining the response to a parallel universe.
    1:42:54 It would be shocking, right, for this place that everyone skips in Japan to end up number
    1:42:54 two.
    1:42:58 It’s a little bit like Asheville, North Carolina to a certain degree.
    1:43:03 But the difference is that Asheville people have pride in Asheville and they’re super psyched
    1:43:03 about Asheville.
    1:43:05 And they’d be like, yeah, yeah, number two after Paris.
    1:43:06 That makes sense.
    1:43:09 Japanese people, you know, aren’t like, oh, dude, our city’s awesome.
    1:43:13 Like, actually, that’s one of the things that these mid-sized cities kind of have to overcome.
    1:43:16 They can be great places, but they’re really bad at self-promoting.
    1:43:19 And they feel like, oh, you know, like maybe we aren’t that great or like, you know, yeah,
    1:43:22 we’re a cool city, but like we shouldn’t be number two, not after London.
    1:43:23 That doesn’t make sense.
    1:43:28 So it was this perfect storm of so many things happening.
    1:43:32 And then word got out to Japanese media that I spoke Japanese.
    1:43:34 And then that was the end of things.
    1:43:35 Like.
    1:43:36 The unlock.
    1:43:40 This tidal wave of.
    1:43:41 Pandora’s box.
    1:43:41 Holy crap.
    1:43:42 Enter stage left.
    1:43:48 Every single TV show, newspaper, magazine, radio show.
    1:43:53 I did 40 or 50 TV shows and radio shows in like three months.
    1:43:58 And so it was weird because you might be like, oh my God, this is my dream.
    1:44:00 Like I’m on media in Japan.
    1:44:02 Like, oh, I’m a famous like on the TV now.
    1:44:04 Like I had no desire to do this at all.
    1:44:10 And so the reason why I said yes to everything was I felt so bad for putting the spotlight on this place.
    1:44:16 And I felt like such a sense of duty to help them get the most out of it.
    1:44:20 And for them to gain the most benefit from this spotlight, which I knew could be really annoying.
    1:44:22 You know, they didn’t come to me.
    1:44:24 They weren’t saying, hey, like, please send people to Morioka.
    1:44:28 But I also knew it was remote enough that you wouldn’t get you.
    1:44:29 It wouldn’t suffer from over tourism.
    1:44:31 Like you weren’t going to suddenly have a trillion.
    1:44:33 The conversion wasn’t going to be off the charts.
    1:44:34 It wasn’t going to be off the charts.
    1:44:39 But I felt this real need to help them believe in themselves.
    1:44:44 And so it ended up being a duty and obligation for them to have pride.
    1:44:48 If I was speaking to anyone, I was speaking to like the kids in the town, the high school kids.
    1:44:52 I wanted to instill the sense of like, hey, your town is kind of amazing.
    1:44:53 There’s amazing companies coming out of it.
    1:44:55 There’s amazing cafes.
    1:44:57 There’s amazing music spots.
    1:45:03 These places only can exist because of this mid-sized city life baseline that they give you.
    1:45:04 Like the cost of living is quite low.
    1:45:06 Running a business is quite low.
    1:45:09 And yet you have universal health care and like all these other infrastructures there.
    1:45:10 You got the Shinkansen, blah, blah, blah.
    1:45:16 And so like, if you do go to study in university in Tokyo, think about coming back because your city is kind of amazing.
    1:45:18 So that was kind of my theory.
    1:45:19 And that’s why I went on and did all these shows.
    1:45:22 That was really bizarre and really surreal.
    1:45:23 And I thought, okay, great.
    1:45:24 Six months of doing that.
    1:45:26 That’s the end of that.
    1:45:30 Last year, the New York Times asked me again.
    1:45:34 And I was like, okay, yeah, I’ll recommend another city, Yamaguchi, one of the other places I went to.
    1:45:35 I was like, this is a really cool place.
    1:45:38 They put it at number three on the list last year.
    1:45:41 Again, just this torrent.
    1:45:43 And by then I was pretty good at it.
    1:45:44 Good at which aspect?
    1:45:52 I was good at judoing the conversation into like weird places because they would be like,
    1:45:57 all the typical questions are like, uh, Modo-san, like, what’s your favorite noodle in Morioka?
    1:46:01 And I’d be like, my favorite noodle is universal healthcare.
    1:46:06 You know, it’s like, because I was like, the really interesting thing isn’t the noodles.
    1:46:11 It’s the fact that like these, these places exist and they exist because we have a good healthcare
    1:46:12 system here.
    1:46:13 And everyone’s like, oh my God.
    1:46:13 Yeah.
    1:46:14 We’ve never thought of that.
    1:46:17 So those conversations were really fun to have.
    1:46:19 The peak of it was last year.
    1:46:21 I’ve never owned a TV in Japan.
    1:46:22 I’ve never watched TV in Japan.
    1:46:24 I don’t know anything about Japanese pop culture.
    1:46:26 I just don’t have an interest in it.
    1:46:30 I have a vague sense of celebrities, but I really don’t know who they are.
    1:46:33 I got this email and I get so many emails.
    1:46:37 I had to hire an assistant just to deal with media arbitrage because it was, there was just
    1:46:38 so much coming in.
    1:46:41 And I got this email and I ignored it.
    1:46:45 And then the team reached out to the soba shop in Morioka that I’m like, I’m friends with
    1:46:46 the owner now.
    1:46:49 And they were like, hey, Modo-san won’t respond to us.
    1:46:49 Can you poke him?
    1:46:56 And this soba guy, this soba guy reaches out to me and he’s like, he’s like, Modo-san, you
    1:46:57 need to do this TV show.
    1:47:00 This is like the biggest TV celebrity in Japan.
    1:47:05 And he will only come to Morioka if you agree to come and walk with him.
    1:47:07 And I was like, who is this guy?
    1:47:09 I was like, I don’t really want to do this.
    1:47:11 And I was like, I’m going to do this other walk.
    1:47:13 And like, the timing is really bad.
    1:47:14 I don’t, I really didn’t want to do it.
    1:47:19 The team came out and met me and they’re like, please, Modo-san, do this thing with this guy.
    1:47:19 And like, da, da, da.
    1:47:24 And I was like, okay, this will be my final gift to the city because like, clearly everyone
    1:47:29 loves this guy and he’s never been to the city and he wants to do a special about the city.
    1:47:32 And we’re going to walk together for two days or all around the city and just talk to people.
    1:47:34 And I was like, okay, fine, let’s do it.
    1:47:42 So we did this thing and it was the craziest experience I’ve ever had in public in my life.
    1:47:45 So this guy’s name is Tamori-san, Tamori, T-A-M-O-R-I.
    1:47:47 He’s 80 years old now.
    1:47:51 He’s been on TV every day for like 55 years.
    1:47:54 He literally every day, like he hasn’t been canceled.
    1:47:55 There’s no Me Too stuff about him.
    1:47:58 He’s like, I think he’s like genuinely like a pretty good guy.
    1:47:59 He’s smart.
    1:48:00 He loves history.
    1:48:05 He has a walking show called Buddha Tamori that ran for like decades.
    1:48:08 You know, John watches it and like the theme music comes on.
    1:48:08 He starts crying.
    1:48:10 Like people like just love this guy, right?
    1:48:13 And I didn’t know anything about him.
    1:48:15 I literally knew nothing about this guy.
    1:48:17 And we meet up and he’s got this team.
    1:48:21 It’s like a 30 person crew of this TV shoot.
    1:48:22 There’s like five cameras.
    1:48:24 Like everyone’s holding like mics and stuff.
    1:48:29 The first shoot was in front of the trade station and they’re like, okay, Modo-san, stand here.
    1:48:35 And then there was like another announcer with us, this like beautiful young woman who was like kind of like also just in the mix, like talking about history.
    1:48:38 And she was standing there and then they’re like, okay, we’re set.
    1:48:40 Call out Tamori-san, bring him out.
    1:48:42 He comes out of like this like vault in a van.
    1:48:43 You know, he’s like, protect it.
    1:48:45 And we hadn’t been introduced.
    1:48:47 And I’m just like, what is happening?
    1:48:50 And this like tiny little dude in a suit with sunglasses on.
    1:48:52 He lost his eye when he was a kid.
    1:48:54 So his thing is he always wears these dark sunglasses.
    1:49:00 He comes out and he stands him next to me and they’re like, okay, all right, start all.
    1:49:03 You know, like it was like totally this lost in translation moment.
    1:49:06 And Tamori-san is like, you go so.
    1:49:07 He’s like, Tamori desu.
    1:49:10 And then the woman’s like, whatever her name is, Mori desu.
    1:49:13 And then I just go, ah, I just scream.
    1:49:16 And I grabbed Tamori-san and I start shaking him.
    1:49:19 And I go, we have to hug before this starts.
    1:49:26 And the crew, I swear to God, like six people almost committed ritual suicide in front of us.
    1:49:33 Like I had never seen people so terrified that I like, I don’t think anyone had ever touched Tamori-san before.
    1:49:36 And like, I’m like, he’s this tiny little dude.
    1:49:37 I was just like, dude, we got to say hello.
    1:49:39 We can’t just, I don’t know what I’m doing.
    1:49:41 I’ve never done a TV show like this before.
    1:49:42 Wait, hold on.
    1:49:43 How did he respond to that?
    1:49:46 Did it just go into like a deathly silence?
    1:49:49 Was he like taking it back?
    1:49:50 And then thought it was awesome?
    1:49:54 He kind of laughed and he was just like, what, who is this joker?
    1:49:55 I thought we had a pro.
    1:49:57 Like, you know, it’s like, I’m like, sorry.
    1:49:59 Sorry, Tamori-san.
    1:50:00 I don’t know what the hell I’m doing.
    1:50:03 I’ve just, you know, I’m like a talking head on TV if I’m doing anything.
    1:50:05 I’m not like doing location stuff.
    1:50:09 So anyway, that was trial by fire, ice bath to start it.
    1:50:15 And we’re walking through town and it is like walking with John Lennon.
    1:50:17 It is insane.
    1:50:20 People are stopping their cars.
    1:50:21 Buses are screeching.
    1:50:25 Construction workers are screaming down, Tamori-san, ohio gozaimasu!
    1:50:30 Like, we went to the market and there were like hundreds of people in the morning market.
    1:50:32 And it was like Moses parting the Red Sea.
    1:50:34 Old ladies were jumping up and down crying.
    1:50:37 I was getting this contact high.
    1:50:43 I had never like been in proximity with someone for whom the beams of love were so intense.
    1:50:45 And it was just like, what is going on?
    1:50:47 And everyone in town knew who I was too.
    1:50:48 I was like, Molo-san.
    1:50:54 And so everyone was coming up to me and like hugging me and being like, Molo-san, you brought Tamori-san to our town.
    1:50:58 And like shaking my hand and like, Molo-san, thank you so much for bringing Tamori.
    1:51:01 And I was just like, what the fuck is going on?
    1:51:03 Because I had no cultural context.
    1:51:06 I was just like, all right, I’ll do this thing with this guy.
    1:51:08 Everyone wants me to do it.
    1:51:08 Sure, let’s do it.
    1:51:10 That was the peak of it.
    1:51:11 Pretty insane.
    1:51:13 Pretty insane.
    1:51:30 Yeah, and just for those who might think you’re exaggerating about his ubiquitous appearance on television, I just looked him up and I’m like, oh yeah, I saw that guy every time the fucking television was on when I was 15 as an exchange student.
    1:51:33 Literally 55 years every day, TV.
    1:51:34 Consistently.
    1:51:35 Yeah.
    1:51:36 Just incredible.
    1:51:40 So have you retreated into the cave of creativity?
    1:51:44 Have you forsaken the glamorous television life?
    1:51:50 Or are you going to put something at number three or four again, and then you’re going to get thrown right back into the arena?
    1:51:54 Well, this year I recommended Toyama City, and that one was on the list.
    1:51:56 Not three or four, but they learned their lesson.
    1:51:58 It’s kind of a one trick.
    1:51:59 You can’t do that every year.
    1:52:04 But it beat Osaka, because Osaka has the Expo this year, and it was ranked higher than Osaka.
    1:52:11 But now, what’s happened, what’s really interesting is that the 52 Places thing is now a brand, and it kind of doesn’t matter where you are.
    1:52:13 And just to be on it is a big deal.
    1:52:16 And it’s become Moldo-san’s pick of the year.
    1:52:23 And everyone in January is waiting with bated breath to see what city I’m going to pick.
    1:52:28 And I get emails constantly from cities that are like, please, come walk in our city.
    1:52:33 Like, we’d love to have you walk by the coast in this city, you know, in the middle of nowhere, you know, over here and whatnot.
    1:52:34 It’s very sweet.
    1:52:37 But I now batch it all.
    1:52:44 Toyama wanted me to come out and meet the mayor, meet the governor, and kind of do some press stuff talking about why I picked the city.
    1:52:45 And I’m going to do that all in the fall.
    1:52:47 I was just too busy in the spring.
    1:52:50 I just got too much going on with the random house stuff.
    1:53:00 What has been the economic impact, if you have any idea, what has been the economic impact of this spotlight that you’ve put on these different cities?
    1:53:03 So Morioka has definitely been the biggest one.
    1:53:08 And in part, that was because Morioka had a couple key people in the city who were really good at promoting.
    1:53:12 So, like, they, when this happened, they were ready to run with it.
    1:53:13 They were, like, totally prepared.
    1:53:18 So they were able to, I think, catalyze more activity, more inbound.
    1:53:20 It’s not just inbound from abroad.
    1:53:26 It’s a lot of, like, Japanese people traveling to these cities now, too, because, like, just a buzz picks up.
    1:53:28 People moving to the cities.
    1:53:36 So one study was done, and I think they estimated the impact in Morioka over, like, the first two years is something, like, close to $100 million.
    1:53:43 Like, a financial impact, which, like, I wrote 300 words.
    1:53:47 So whatever that is, that’s, like, hundreds of thousands of dollars of impact per word.
    1:53:48 That’s so cool.
    1:53:51 I’m never, ever, ever going to impact something like that.
    1:53:52 I mean, that’s just insane.
    1:53:54 We’ll see.
    1:53:55 Yeah.
    1:53:56 We’ll see, Modo-san.
    1:53:57 We’ll see.
    1:54:01 But it’s been two years and change in Morioka.
    1:54:01 I was just there.
    1:54:02 I just launched a book there.
    1:54:08 I ended up forming this relationship with a great indie publisher, and we put out a Japanese edition of Kisa by Kisa.
    1:54:10 We launched it in Morioka.
    1:54:17 It was so wonderful to be able to do this event in the town and have everyone come out and see everyone.
    1:54:22 And honestly, I think it’s been almost entirely positive.
    1:54:27 And it has added this, like, a bit of vigor to the town that maybe wasn’t there before.
    1:54:29 And it has not burdened them.
    1:54:31 And I think it’s been really heartening to see.
    1:54:33 And it’s kind of a relief for me as well.
    1:54:36 Two years later, I didn’t ruin this place.
    1:54:37 Yeah.
    1:54:37 I’m just real great.
    1:54:38 It wasn’t the hug of death.
    1:54:39 It wasn’t the hug of death.
    1:54:40 Thank God.
    1:54:43 If you’re listening, you should totally go check out Morioka if you get a chance.
    1:54:45 It’s a cool place.
    1:54:53 What is a place you have not written about in the New York Times or shared widely that people should check out in Japan?
    1:54:56 If they do not speak Japanese, I’ll just make that a condition.
    1:55:02 Well, so when I recommended Yamaguchi City, part of it was because there’s a great walk there.
    1:55:04 And it’s called the Hagi-Oukan.
    1:55:08 And it connects Yamaguchi and Hagi City.
    1:55:09 And it’s a two-day walk.
    1:55:10 You can actually do it in one day.
    1:55:12 If you really power through, you can plow through in one day.
    1:55:14 There is an inn to stay at in the middle.
    1:55:16 It’s above a tofu shop.
    1:55:17 Oh, that one.
    1:55:18 What’s it called?
    1:55:19 I just stayed there last week.
    1:55:23 Anyway, if you search for the inn on the Hagi-Oukan, it’s the only one that pops up.
    1:55:24 How do you spell that?
    1:55:31 H-A-G-I, Hagi, and then O-K-A-N, Okan.
    1:55:33 Anyway, it connects to Hagi City.
    1:55:42 And Hagi City is this really beautiful, kind of very undervisited, mainly because it’s kind of a pain in the butt to get to.
    1:55:53 But a great combo would be to go to Yamaguchi City, which has Yuda Onsen, which is a great little onsen town that’s basically connected with Yamaguchi.
    1:56:04 And there’s an amazing inn called San Sui En, which is a beautiful Bunkazai, cultural heritage inn from Taisho era.
    1:56:06 So it’s about 100 years old.
    1:56:11 Amazing baths, beautiful gardens, wonderful owners.
    1:56:12 The original family still owns it.
    1:56:16 And you can walk from there over the Hagi-Oukan to Hagi.
    1:56:17 And I’d say spend a couple of days in Hagi.
    1:56:18 It’s an incredible city.
    1:56:20 This is good.
    1:56:33 We’ll introduce a little friction for people who want to hunt down this Easter egg of sorts, meaning the inn, near, or off of, or inn, Hagi-Oukan.
    1:56:42 You can send that to me afterwards, and we’ll put that in the show notes for people so they can track that down if they’re sufficiently motivated.
    1:56:46 You can stay there if you don’t speak Japanese, but the people who run it don’t speak English.
    1:56:48 But you can figure it out.
    1:56:49 It’s a little bit of work.
    1:56:53 Google Translate’s become pretty good, and other tools like that.
    1:56:54 The tofu’s amazing.
    1:56:55 The dinner is amazing, truly.
    1:56:56 All right.
    1:57:08 We’re going to keep this particular part short, but lest people think you’ve only done big walks in Japan, where are other places outside of Japan where you’ve done big walks?
    1:57:11 Well, I haven’t done big solo walks.
    1:57:12 Not solo.
    1:57:12 Elsewhere.
    1:57:14 But I’ve done the walk and talks.
    1:57:16 Walk and talks with Kevin Kelly.
    1:57:17 I did the Nakasendo with Kevin.
    1:57:19 Then Hugh Howey comes out.
    1:57:20 We did Kumano Kodo.
    1:57:21 And then we were so excited by that.
    1:57:26 We’ve done now, I don’t even know how many, seven or eight or nine others around the world.
    1:57:28 We’ve done Southern China, Thailand.
    1:57:30 We’ve walked across Bali.
    1:57:32 We’ve done England twice.
    1:57:35 We’ve done Japan with bigger groups again.
    1:57:38 It’s been great.
    1:57:45 We’ve done Spain once, and I’m actually doing Spain again with him, a different part of the Santiago, Camino de Santiago, next week.
    1:57:46 We’re heading out next week.
    1:57:47 Oh, wow.
    1:57:47 Yeah.
    1:57:48 Yeah.
    1:57:49 I’m busy.
    1:57:50 It is a busy period.
    1:57:52 Kevin’s an enthusiastic walker as well.
    1:57:55 And both England trips were the Cotswold Way?
    1:57:56 Cotswolds, yeah.
    1:58:00 And I also did, independent of Kevin, I walked with another friend.
    1:58:04 We did Wayne’s Rite coast to coast, which is in northern England.
    1:58:09 And it starts in the Lake District on the west, and you walk across the coast to coast across the country.
    1:58:12 And that is pretty amazing.
    1:58:13 It’s 300 kilometers.
    1:58:16 It takes about 10 to 12 days.
    1:58:18 And that is beautiful.
    1:58:25 If you think of England, and as you should, you think of it as rolling hills, Lake District is like serious mountains.
    1:58:26 It’s very cool.
    1:58:27 It’s very beautiful.
    1:58:28 It’s wonderful.
    1:58:30 Highly recommend it.
    1:58:38 So what I also highly recommend is that people go to the source of all good things, CraigMott.com.
    1:58:45 And if you go to CraigMott.com slash Ridgeline, one word, slash 176, you can also just Google this.
    1:58:46 It’ll be a lot easier.
    1:58:49 The Walk and Talk, subtitle, Everything We Know.
    1:58:54 This describes how you and Kevin architect these Walk and Talks.
    1:58:59 And I’ve had the good fortune to walk with you guys.
    1:59:06 And the basic idea, there’s a lot more to it, but the basic idea is you are walking extensively every day.
    1:59:14 And then you have a group meal at the end of the day, which is Jeffersonian style, meaning there’s only one conversation.
    1:59:21 And the participants in the walk get to choose the topic or the question that they want people to explore.
    1:59:22 And it’s wonderful.
    1:59:24 It is just such a lovely experience.
    1:59:43 And so counter to so much of what we experience, as you described it earlier, with the increasingly contracted feedback loops of social media and so on, which we’re not evolved to metabolize very well.
    1:59:45 So I encourage people to check that out.
    1:59:46 We’ll put the link in the show notes.
    1:59:49 Craig, I have a very important question that I need to ask you.
    1:59:53 And that is, is Maude your birth name?
    1:59:55 Where does Maude come into things?
    2:00:06 Maude is not my birth name, but because I’m adopted, the parents who adopted me got divorced when I was basically 18 months, two years old or whatever.
    2:00:12 And my father, whose name I ended up keeping, and my mother didn’t go back to her maiden name.
    2:00:16 There was a point in teenage years where it just seemed weird.
    2:00:18 He wasn’t raising me.
    2:00:20 He literally taught me nothing.
    2:00:22 He was like an anti-archetype.
    2:00:23 He was like, okay, this is like what you shouldn’t do.
    2:00:25 Ha-men-kyo-shika.
    2:00:26 Yeah, exactly.
    2:00:26 Exactly.
    2:00:27 Yes.
    2:00:27 The opposite.
    2:00:28 Opposite teacher.
    2:00:29 Opposite teacher.
    2:00:33 It’s somebody who role models the opposite of what you want to do.
    2:00:39 So look, he had a really tough childhood and he came from a place bereft of archetypes as well.
    2:00:41 And so he didn’t know how to be a dad.
    2:00:44 But anyway, it just seemed weird to kind of have this name.
    2:00:46 And so, yeah, no, I just changed it.
    2:01:05 That is a little ET Reese’s Pieces trail to lure you into telling the fucking wild story related to the recent chapters in your adoption journey.
    2:01:11 I will cue that up and you can tackle it any way you want.
    2:01:16 I think adopted people in general, you can have very different experiences of being adopted.
    2:01:24 But I think a common one is, like I explained in part one of what we were talking about in my history, you know, you feel apart from things.
    2:01:29 You do not feel necessarily of a group, of a family.
    2:01:33 The family who adopted you can do all the right things and you can still not feel that way.
    2:01:40 You feel like there’s kind of a mythology out there elsewhere and it can kind of haunt you, you know.
    2:01:44 And I think different people can want different things from that mythology.
    2:01:52 And as 23andMe and Ancestry.com and all these like DNA testing things have become more and more commonplace, I think it’s become more and more easy for people to find out who their birth parents are.
    2:02:02 And so all of my life, you know, I had never really been that curious about who my birth parents were.
    2:02:08 Part of it is, I think you don’t want to dishonor your adoptive parents by having this.
    2:02:18 And I think if I was going to give a piece of advice to adoptive parents, it would be, you have to work so hard to remove the stigma of curiosity around where you come from as an, for an adopted kid.
    2:02:21 And you actually have to have so many more conversations than you think you have to have.
    2:02:31 You have to really get the taboo out by airing that conversation over and over and over again, beating it to death and to a certain degree to say, hey, you know, like, do you want to look up your genetic background?
    2:02:34 If you ever want to connect with your birth mother, let me help you.
    2:02:35 I’m here to help you.
    2:02:36 I’m here to give you support for that.
    2:02:38 My family didn’t do any of that.
    2:02:42 So I think I kind of suppressed a lot of the curiosity, but it’s always there.
    2:02:49 And the one thing I did have, as I explained last time, was I had adoption paper notes and my birth mother was 13 when she got pregnant.
    2:02:55 And my birth father, according to the adoption notes, there was a car accident and he was murdered at the site of the car accident.
    2:02:55 So he was dead.
    2:02:57 And that’s all I knew.
    2:03:03 And I joined 23andMe like 12 years ago and I got, you know, whatever, fourth cousin hit.
    2:03:04 We’re probably like third cousins or something.
    2:03:06 You know, it’s like everyone’s a fourth cousin, fifth cousin.
    2:03:10 It’s sort of meaningless and nothing really close.
    2:03:16 And then I was on actually a walk in England two years ago, three years ago now, three years ago with Kevin and everyone.
    2:03:18 I was like, yeah, you know, I did 23andMe.
    2:03:20 And they’re like, oh, dude, you got to do Ancestry.
    2:03:21 That’s where everyone is.
    2:03:22 And I was like, really?
    2:03:23 I was like, all right.
    2:03:24 I came back, did Ancestry.
    2:03:27 And lo and behold, boom, there’s my mom.
    2:03:30 And it was like, oh, okay.
    2:03:31 I guess, yeah, people are on Ancestry.
    2:03:33 So I get a name.
    2:03:38 I was mainly interested just in genetic history and health history.
    2:03:44 You crest 40 and if you have things you want to live for, you start thinking about health.
    2:03:45 Stuff just starts popping up.
    2:03:53 And my relationship with my stepdaughter became so profound to me in the last five years and gave me such a strong sense of self-worth.
    2:03:55 All of this other stuff was ratcheting up.
    2:04:00 Like I talked about the sense of scarcity, this lack of myself having value that I felt all through my 20s.
    2:04:08 And if there’s one thing that supercharged all of it, of abundance and value, self-value, it was the relationship with my stepdaughter.
    2:04:17 And particularly when she was 8, 9, 10, 11 years old and working through conflicts with her, not big conflicts, just weird little things.
    2:04:18 We’d get in these little fights.
    2:04:19 She wouldn’t get up to go to school.
    2:04:22 I’d like squirt her with a water bottle and then she wouldn’t like talk to me for three weeks.
    2:04:28 That stuff, you know, it’s just like, whatever, little girls could be kind of insane sometimes.
    2:04:36 And like, I was driven to such places of sadness by that because I had never seen reconciliation.
    2:04:38 I’d never had that modeled for me.
    2:04:44 And I thought this little girl is going to throw me away because that was my default for all of my relationships in my life.
    2:04:45 This person can throw me away.
    2:04:51 And what I realized was, not only does she not want to throw me away, she really wants to reconcile.
    2:04:53 She really wants to repair things.
    2:04:57 And she desperately, desperately wants even more of me in her life.
    2:05:04 And once we went through a few cycles of like, she kind of got upset at me for something dumb or whatever, like, you know, she was acting up or whatever.
    2:05:05 And I was like, I took away her iPad or something.
    2:05:13 And once we went through a few cycles of that, I realized how much of a great dad I could be.
    2:05:16 And that was something I never believed because I’d never had it modeled for me.
    2:05:20 And so this is an important thing to cue up, you know, connecting with my birth mom.
    2:05:28 Because by the time we matched on Ancestry, I had gone through so many, I think, iterations of self.
    2:05:34 And the self I was when we connected, when we matched, I was really proud of.
    2:05:36 And I felt really good about it.
    2:05:36 And I believed in my value.
    2:05:38 I had like empirical evidence of it.
    2:05:44 And I was anonymous on Ancestry because I’m protective of a lot of stuff.
    2:05:49 Even though I’m like being quite open here, I’m also quite protective as you are to a certain degree, as we all are.
    2:05:51 And so she couldn’t see my name.
    2:05:53 And we matched.
    2:05:56 And then we didn’t send each other a message for a year.
    2:05:59 And I was just like, oh, okay, she doesn’t want to match.
    2:06:00 Maybe her family made her join.
    2:06:02 You know, she has a traumatic experience.
    2:06:06 In my mind, it was like being pregnant with me was tremendously traumatic.
    2:06:10 And I was like, okay, I don’t want to rustle her feathers.
    2:06:11 I don’t want to disrupt her life.
    2:06:12 I had her name.
    2:06:13 I found out everything about her.
    2:06:15 I could just like Google, you know, you get all the records.
    2:06:17 I knew where she worked.
    2:06:18 I knew where she lived at her home address.
    2:06:19 I knew who she was married to.
    2:06:20 I knew she had been divorced.
    2:06:21 Like all this stuff.
    2:06:22 I could see that.
    2:06:23 And I was like, okay, cool.
    2:06:25 Like I just kind of know who this person is.
    2:06:27 I don’t feel the need to meet her.
    2:06:29 I don’t feel this need for like a mom.
    2:06:30 Like I have my mom.
    2:06:32 Like I don’t need another mom.
    2:06:33 Like there was none of that.
    2:06:39 And then a year later, she sent me a message that just said, hi, with like no punctuation.
    2:06:41 And it was like, hi, I think we’re related.
    2:06:42 Do you live in Japan?
    2:06:44 It was like the weirdest message.
    2:06:46 And it was like, you think we’re related.
    2:06:48 We share 50% of DNA.
    2:06:50 Like we’re definitely related.
    2:06:55 And it triggered this thing in me where I was like, I grew up with not having a lot of adults
    2:06:57 be adults around me.
    2:07:10 And she sent this message and it just made me feel like, okay, here’s another adult who doesn’t want to do the hard emotional work of being the adult, of being a parent in this situation and being like, hey, I’m your mom.
    2:07:12 This is great to match.
    2:07:13 I joined because of these reasons.
    2:07:14 Would you like to connect?
    2:07:15 Da, da, da.
    2:07:17 Instead, it’s this weird, cryptic, bizarro message.
    2:07:21 So I didn’t respond for three months.
    2:07:28 And then I finally, like after stewing on it for a while, I was like, okay, what would I want to get if I was her, who I had this kid when I was 13, 14.
    2:07:32 And so I wrote her this message that I stayed anonymous in.
    2:07:34 I said, look, I just like kind of outlined my life.
    2:07:42 And I just, I was like, look, not everything has been easy, but I’ve gotten to this place and I’ve been really lucky and I’ve been really blessed in a lot of ways.
    2:07:46 And I have this amazing relationship with this young daughter.
    2:07:54 And I, you know, I’ve been successful in many ways and like, I’m so grateful and I can only imagine how hard it was for you to have done what you did.
    2:07:56 And thank you for having me.
    2:08:05 And thank you for going through the process of putting me up for adoption, basically like to assuage any sense of worry about who I might be or what had happened to me to give her that gift.
    2:08:10 And so I sent her that message and I’m still anonymous and I get no response from her.
    2:08:11 And I’m like, oh my God.
    2:08:11 Okay.
    2:08:13 This is like a lost cause.
    2:08:22 And then three months after that, I get this message and it’s like, oh my God, I don’t have notifications turned on for Ancestry.
    2:08:24 I am so sorry.
    2:08:36 And it’s a 5,000 word letter that is the most emotionally intelligent, beautiful, thoughtful thing I had ever gotten.
    2:08:40 And it was just like, this person is so tuned in.
    2:08:42 And I was like, what do I do with this?
    2:08:43 I was like, so overwhelmed.
    2:08:47 I was launching my fine art edition of T-Bot and like things become other things and doing all this.
    2:08:49 I was like, oh my God, how do I process this?
    2:08:53 And then a week later, she sends me another 5,000 word letter.
    2:08:56 And she’s like, I’m so crushed that I didn’t respond to your other message.
    2:08:58 I just want to tell you about my childhood.
    2:09:00 I want to tell you about like where you came from.
    2:09:02 I want to tell you about like the family you come from.
    2:09:06 And like, I’m the youngest of five siblings and my father died when I was nine.
    2:09:10 And so like, I had to work at a sandwich shop when I was 13 and I was super entrepreneurial.
    2:09:15 And like, it was just like, we had pet turtles and I had three goldfish and six cats and this thing and that thing.
    2:09:19 And I was like, oh my God, I couldn’t process it.
    2:09:23 I wasn’t ready for someone to be so hungry.
    2:09:26 And she was just like, I know you may not want to meet.
    2:09:29 I am happy to talk on whatever terms you want to talk on.
    2:09:30 Here’s my address.
    2:09:31 Here’s my phone number.
    2:09:32 Here’s my email.
    2:09:34 And I was just like, I couldn’t process it.
    2:09:36 And I had so much going on in my life.
    2:09:41 And I sent her a little email at the end of the, a little message at the end of the year, still anonymous.
    2:09:43 I just said, hey, look, I’m so overwhelmed.
    2:09:44 I’m going to get back to you in the new year.
    2:09:45 And she’s like, no worries.
    2:09:45 Don’t worry.
    2:09:47 I didn’t respond.
    2:09:48 Mother’s Day comes.
    2:09:49 She sends me a letter.
    2:09:50 I’m thinking about you on Mother’s Day.
    2:09:55 Like, I hope you’re with your adoptive mom and I hope she’s giving you a big, I’m just like, oh my God.
    2:09:57 Like now I’m a terrible son to like two moms.
    2:09:58 And like, I haven’t even met this person.
    2:10:00 And finally, I’m with Kevin.
    2:10:01 We’re on a walk.
    2:10:01 We’re in Bali.
    2:10:03 I’m talking about this.
    2:10:06 And Kevin just goes, Craig, just go have lunch with her.
    2:10:09 And I was like, you know what?
    2:10:10 Yeah, screw it.
    2:10:10 All right.
    2:10:12 I messaged her, still anonymous.
    2:10:14 I said, hey, how about we get lunch in August?
    2:10:15 I’ll be in Chicago.
    2:10:16 I’ll meet you out there.
    2:10:17 She lives in Chicago.
    2:10:18 And she was like, great.
    2:10:20 Let’s do it this day, this time, blah, blah, blah.
    2:10:21 We set it up.
    2:10:23 I’m still anonymous.
    2:10:24 I still haven’t told her my name.
    2:10:25 I’m like, I don’t want her to Google.
    2:10:27 I don’t want her to know anything.
    2:10:28 I fly out to Chicago.
    2:10:30 Pretty nervous.
    2:10:32 Don’t know what to expect.
    2:10:36 But also, I’m not going into this needing something.
    2:10:37 I’m not like, oh, I need her to be this.
    2:10:38 I need this relationship.
    2:10:40 I’m just like, this is kind of a fun adventure.
    2:10:42 Like, let’s go meet this person.
    2:10:44 She’s standing outside this like steakhouse that she booked for lunch.
    2:10:49 And I see her and I like, hi, you know, I’m the anonymous weirdo that I’m like, I apologize
    2:10:51 for not like telling her my name before we met.
    2:10:58 I give her a big hug and we go into this steakhouse and sit down and it takes us two hours before
    2:11:00 we order drinks.
    2:11:04 Like, it was just, we sat down in this booth.
    2:11:08 The waitress came over and was just like, honey, you’ve got something going on.
    2:11:10 I’ll come back when you’re ready.
    2:11:16 And she goes, I’ve been thinking about you every day on your birthday.
    2:11:21 And she pulls out of her wallet a baby photo of me that the adoption agency had given her.
    2:11:24 And she goes, I’ve been carrying around this my whole life.
    2:11:30 And she goes, I have thought about you every year.
    2:11:32 I’ve wondered who you’ve become.
    2:11:36 And I’ve never once felt bad.
    2:11:39 I have no negative feelings.
    2:11:41 I have no negative emotions around the experience.
    2:11:47 Actually getting pregnant with you, it was this accident, but it was totally copacetic.
    2:11:48 And by the way, your father’s still alive.
    2:11:50 I lied.
    2:11:50 She was 13.
    2:11:54 She’s like, he was 22 and that was going to cause a bunch of problems.
    2:11:57 So I just picked a guy out of the newspaper who had been murdered.
    2:11:58 And I said, that was the father.
    2:11:59 I was like, oh my God.
    2:12:04 She was so strong-headed.
    2:12:08 She was just like, I was just going to handle this pregnancy on my own.
    2:12:10 But in the end, my sisters helped me out.
    2:12:12 I moved out with my aunt and uncle in Connecticut.
    2:12:13 That’s how you ended up in Connecticut.
    2:12:15 And everyone was so supportive.
    2:12:16 And it was so beautiful.
    2:12:18 And it was such a great experience.
    2:12:20 And the school, the high school supported me.
    2:12:21 And they gave me a mentor.
    2:12:25 And she’s like, when I gave birth to you in the hospital, I held you.
    2:12:27 I could only hold you for two days.
    2:12:28 And I wrote you a letter.
    2:12:29 Did you get the letter I wrote?
    2:12:30 I was just like, oh my God.
    2:12:32 It’s just, she’s telling me all this.
    2:12:36 And my Genesis story is just being completely reconfigured in real time.
    2:12:37 And I don’t know what to do with it.
    2:12:38 And she tells me her story.
    2:12:41 And she’s just like, she’s a computer programmer.
    2:12:42 And she runs a consultancy.
    2:12:44 And she’s totally self-taught.
    2:12:48 She’s like, I bought my first car at 16, my second at 18, my first house when I was 24.
    2:12:50 I was just like, who are you?
    2:12:52 And we’re sitting there.
    2:12:59 And I just go, this is the first time ever in my life that I understand where my brain
    2:13:00 comes from.
    2:13:04 We have some features that it wasn’t like looking into a mirror, but it was like listening to
    2:13:08 someone who had jacked into my brain talking about their life.
    2:13:12 Like they had used my, I was like, that’s, this is where my brain comes from.
    2:13:15 Because no one in my family has any of the impulses I have.
    2:13:17 No one I grew up with has any of these impulses.
    2:13:21 And it was just so clear, like how she handled everything
    2:13:23 in her life is exactly how I’ve handled everything in my life.
    2:13:25 And it was this, it was so surreal.
    2:13:27 And she goes, do you have friends in Chicago?
    2:13:28 And I go, yeah, I have friends.
    2:13:29 I’m going to have dinner with one tonight.
    2:13:31 And she goes, you have dinner plans?
    2:13:33 And I was like, yeah, I thought we were just getting lunch.
    2:13:36 She’s like, I got us tickets to the symphony.
    2:13:38 I got us a riverboat ride.
    2:13:39 We have pizza dinner.
    2:13:40 I was just like, oh my God.
    2:13:42 I’m like, obviously I’m going to cancel my plans.
    2:13:45 You know, like, of course, let’s go to the symphony.
    2:13:51 And we ended up, you know, spending the whole day talking, going to the symphony, going to get pizza.
    2:13:53 It was so surreal.
    2:13:56 And at the end of it all, we were going to do more.
    2:13:58 And I just said, look, I need to be alone now.
    2:13:59 And she’s like, I totally get it.
    2:14:01 And she gave me this little gift basket.
    2:14:04 And the whole time, we hadn’t cried.
    2:14:05 We hadn’t gotten emotional.
    2:14:10 At the end of brunch on Sunday, she goes, I can’t tell you how much this meant to me.
    2:14:12 Thank you for trusting me.
    2:14:13 Thank you for meeting up.
    2:14:15 This means so much.
    2:14:17 And I hope this isn’t the end of this relationship.
    2:14:20 And here’s this gift basket.
    2:14:21 She’s like, don’t look at it now.
    2:14:22 It’s embarrassing.
    2:14:24 And I opened it up later.
    2:14:27 And it had, like, chocolate bars and Twizzlers.
    2:14:32 And it had this, like, this print-on-demand book of, like, my entire family tree.
    2:14:34 And history and family photos.
    2:14:35 And, like, my grandparents.
    2:14:37 And, you know, all of her brothers and sisters.
    2:14:39 And this is who you come from.
    2:14:41 And this is, like, when they came to America.
    2:14:44 And it was just, like, the whole thing was just so overwhelming and so moving.
    2:14:48 And I feel like the timing of it was so perfect.
    2:14:53 Because I could go to that meeting with her, not needing anything from it.
    2:14:54 To just be there in the moment.
    2:14:56 To be totally, radically present.
    2:14:57 Focused.
    2:15:01 And also just so, I know this sounds weird to say, but proud of who I was.
    2:15:02 Who I had become.
    2:15:04 To say hello to her.
    2:15:04 To meet her.
    2:15:07 And you just saw it in her as well.
    2:15:08 Like, I was like, oh, I’m doing this thing.
    2:15:10 And she’s like, I can’t believe you’re my son.
    2:15:11 She was just so proud.
    2:15:13 And it was obviously on Saturday night.
    2:15:13 She went home.
    2:15:15 She went back to the hotel Saturday night.
    2:15:16 And she called everybody.
    2:15:19 She called her aunt and uncle who she stayed with when she gave birth to me.
    2:15:22 I started getting all these emails from cousins.
    2:15:25 You know, I get this email from someone in, like, Wyoming.
    2:15:26 They’re like, hey, I run a flower shop in Wyoming.
    2:15:27 I’m 33.
    2:15:27 I’m your cousin.
    2:15:28 Like, let’s do a Zoom.
    2:15:29 I’m like, what?
    2:15:32 I’ve suddenly got all these aunts and uncles, all these cousins.
    2:15:33 I’ve got this whole family.
    2:15:36 And she was, like, obviously so proud of, like, who I was and who I’d become.
    2:15:38 And I don’t know.
    2:15:40 The whole thing has just been really, really cool.
    2:15:43 And it turns out that I also have a half-sister who’s 28.
    2:15:45 She lives in Alaska.
    2:15:48 We did a Zoom call, like, a month ago.
    2:15:49 And she’s awesome.
    2:15:50 She’s so cool.
    2:15:52 She’s married to this Coast Guard.
    2:15:54 They’re going to come out and do a walk in Japan.
    2:15:56 I’m going to go to Alaska and go hunting.
    2:15:59 And I’m doing a book tour in America in May and June.
    2:16:02 They’re going to fly out and join, like, one of the dates on the book tour.
    2:16:03 She’s also an only child.
    2:16:04 I’m an only child.
    2:16:07 And we’re both, like, we love that we now have a sibling.
    2:16:09 We’re like, this is so cool.
    2:16:11 Texting every day, sending stupid photos.
    2:16:15 It’s a very weird, unexpected chapter of life that came out of nowhere.
    2:16:18 And I’m here for it.
    2:16:19 I’m ready for it.
    2:16:20 I’m excited by it.
    2:16:22 So you went into it not needing anything.
    2:16:25 Initially, you did not have the impulse to reconnect.
    2:16:27 What does it feel like now?
    2:16:29 Like, what has it done to you?
    2:16:32 You know, it’s been eight months since we met.
    2:16:35 And the sister thing is just, like, a month ago.
    2:16:41 It takes a long time to unravel the mythologies that you’ve set for yourself, your Genesis story.
    2:16:43 And I feel it.
    2:16:51 It’s almost like these tightly wound springs of tension are slowly unwinding, like a spring in a watch or something.
    2:16:53 Like, slowly, like, loosening.
    2:16:59 And I just feel like my heart is opening in a weird way that it’s never been opened to before.
    2:17:02 And, again, that sense of value.
    2:17:09 It’s like, I don’t come from this place of, I thought, you know, 13 years old, raped, the guy’s murdered, he’s like a gangster, it’s like terrible, blah, blah, blah.
    2:17:11 It turns out it wasn’t.
    2:17:17 She was just kind of a sexy 13-year-old, I guess, and, like, looked older and was, like, older for her age or whatever.
    2:17:22 And I guess my biological father, whatever, like, his dad owned the sandwich shop that she was working at.
    2:17:25 So, like, I guess he’d come to get sandwiches and they met.
    2:17:27 And whatever, they wanted to have sex.
    2:17:29 So they had sex and it happened.
    2:17:33 It wasn’t, like, this place of pain there.
    2:17:34 And the pregnancy wasn’t painful.
    2:17:37 Like, it’s just weird to think all these things.
    2:17:39 And so it just takes time.
    2:17:46 And it’s this slow but really, really beautiful unraveling and opening of the heart.
    2:17:47 And I don’t know.
    2:17:49 I think it’s going to take even more time.
    2:17:50 And we’re going slowly.
    2:17:53 We’re just taking it very respectfully in both directions.
    2:17:56 And not too much communication.
    2:17:58 Not too much expectation.
    2:18:00 And just being like, this is cool.
    2:18:01 Let’s have fun with it.
    2:18:03 And just see where it goes.
    2:18:04 It’s great.
    2:18:05 It’s really good.
    2:18:06 I’m so happy for you, man.
    2:18:07 So happy for you.
    2:18:13 I remember, I guess it was over a dinner when you first shared pieces of this.
    2:18:21 There were a handful of folks there and everyone’s jaws dropped, mouths agape.
    2:18:22 Like, wait, what?
    2:18:25 Such a beautiful story.
    2:18:28 And it’s still unfurling, right?
    2:18:34 This is the first steeping of the tea leaves with many more steepings left to go.
    2:18:40 And the flavors and the aromas, the entire texture of that emotional experience, I’m sure,
    2:18:42 will continue to develop.
    2:18:44 Not to mix too many metaphors.
    2:18:46 I was going to say, like, photograph in a dark room.
    2:18:47 But it’s true, right?
    2:18:50 It’s like certain things you see, certain things you feel.
    2:18:51 I’m really excited for you, man.
    2:18:52 Super happy for you.
    2:18:54 I’m psyched to have a younger sister.
    2:18:55 I’m just like, cool.
    2:18:57 I want, you know, ask me questions.
    2:18:59 I know about stuff.
    2:19:00 Ask me questions.
    2:19:01 It’s like, I want to help you.
    2:19:02 I want to give you knowledge.
    2:19:05 I want to, like, you know, I’m happy to mentor you about stuff.
    2:19:05 I don’t know.
    2:19:07 Like, that impulse is just so intuitive.
    2:19:10 I look forward to cultivating that relationship.
    2:19:16 It’s just so weird to suddenly, to go from, like, being an only child who, you know, my
    2:19:17 adoptive family is very tiny.
    2:19:19 There’s, like, three people left alive.
    2:19:24 To go to having this, like, there’s an aunt in Switzerland who’s, like, a yoga teacher.
    2:19:26 And I’ve got, like, 14 cousins now.
    2:19:27 And, you know, all this stuff.
    2:19:29 It’s, like, it’s pretty interesting.
    2:19:29 Pretty exciting.
    2:19:31 Yeah.
    2:19:33 Well, man.
    2:19:38 So, are you going to connect your stepdaughter with your family?
    2:19:39 I’d love to.
    2:19:39 Yeah.
    2:19:40 I’d love to do that.
    2:19:45 If the timing works out, do, like, a little trip to the States with her and have her meet
    2:19:45 everyone.
    2:19:45 That’d be fun.
    2:19:53 Well, Craig, this is not something I often say on the podcast, but you have a beautiful
    2:19:54 soul.
    2:19:55 I love spending time with you.
    2:19:57 You also write beautifully.
    2:20:01 And I really want to encourage people to check out Things Become Other Things.
    2:20:04 I mean, this is the tip of the iceberg.
    2:20:15 And the way you weave prose and sort of inject nostalgia and liminality and…
    2:20:16 That’s a good word.
    2:20:17 Yes, it is.
    2:20:28 And the emotional experience of moving slowly and then historically, flashback, moving quickly
    2:20:35 through the world, all of these things that you put into a beautiful tapestry of a reading
    2:20:36 experience.
    2:20:38 I really encourage people to check it out.
    2:20:39 So, Things Become Other Things.
    2:20:44 People can find all things Craig Mod at craigmod.com.
    2:20:46 Easy to remember.
    2:20:50 Is there anything else you’d like to say, Craig, before we wind to a close?
    2:20:55 Just to, like, extra plug the book, because, like, why not?
    2:20:55 Why not?
    2:20:56 You’re here.
    2:21:02 But, you know, yesterday, two days ago, I got an incredible email from David Mitchell,
    2:21:03 who’d read the book.
    2:21:07 Explain who that is for people who may not recognize it.
    2:21:09 David Mitchell wrote Cloud Atlas.
    2:21:10 That’s probably his most famous book.
    2:21:13 But he’s done Number Nine Dream, Ghost Written, Cloud Atlas.
    2:21:16 There’s one, it’s like Green Swan, Black Swan or something.
    2:21:18 That’s actually one of my favorites of his.
    2:21:20 Black Swan Green, I think is what it’s called.
    2:21:22 He’s an incredible writer.
    2:21:26 He’s someone that I’ve admired and have been reading his work.
    2:21:26 in Japan.
    2:21:27 He lived in Hiroshima.
    2:21:28 He taught English in Hiroshima.
    2:21:30 Some of his books take place in Japan.
    2:21:37 I’ve always admired this guy and the felicity with which he writes and his use of language,
    2:21:37 everything.
    2:21:42 He’s a beautiful—oh, The Thousand Autumns of Jacob DeZoe, I think, is his book about Dejima
    2:21:44 over in Nagasaki.
    2:21:46 Historical fiction, beautiful book.
    2:21:51 Anyway, if I was going to pick three authors in the world that I’d be honored to have them
    2:21:53 read the book, he would be top three for sure.
    2:22:02 And the fact that he read it, he sent over a 2,000-word email just saying how much he loved
    2:22:03 it.
    2:22:07 And it was, honestly, it was just one of the most shocking emails I’ve ever gotten.
    2:22:08 He blurbed it.
    2:22:09 He did a nice blurb.
    2:22:14 But David Mitchell really, really, really, really liked this book.
    2:22:18 And he was quoting extensively.
    2:22:20 I was just like, I was embarrassed by the end of this email.
    2:22:22 So just putting that out there.
    2:22:26 It’s like, if you’re a David Mitchell fan, if you’re a David Mitchell fan, if you like Cloud
    2:22:29 Atlas, you’ll like things become other things, possibly.
    2:22:31 Maybe.
    2:22:32 Anyway.
    2:22:33 Check it out, guys.
    2:22:34 I’m just proud of that.
    2:22:35 It made my week.
    2:22:35 Yeah.
    2:22:36 Oh, you should be.
    2:22:38 I mean, well, we were texting as it happened.
    2:22:38 Yeah.
    2:22:41 I was like, oh my God, David Mitchell, this is insane.
    2:22:43 It was so wild.
    2:22:44 So wild.
    2:22:48 And just, God, talk about full circle in a way.
    2:22:50 I’m excited for your next chapters, Ben.
    2:22:52 There’s a lot to come.
    2:22:53 Who knows what?
    2:22:57 But I also hope to do a walk with you again soon.
    2:22:59 So I’ll have to figure out what that looks like.
    2:23:03 And that’s all I got for now, Craig.
    2:23:03 That’s all I got, too.
    2:23:05 It is God knows what time.
    2:23:06 It’s like 1 a.m.
    2:23:07 It’s 2 a.m.
    2:23:07 Where you are.
    2:23:09 At 2 a.m.
    2:23:10 And I need to get to the airport.
    2:23:13 So everybody out there.
    2:23:15 CraigMod, CraigMod.com.
    2:23:21 And we will link to everything, including some Easter eggs, in the show notes.
    2:23:24 That’s Craig’s homework assignment.
    2:23:25 It’s the in name.
    2:23:29 And you will be able to find that at tim.blog slash podcast, as always.
    2:23:37 And until next time, be just a bit kinder than necessary to others, but also to yourself.
    2:23:45 That’s an important piece of the puzzle, as Jack Kornfield would say, if your compassion does not include yourself, it is incomplete.
    2:23:48 And thanks for tuning in.
    2:23:50 Hey, guys.
    2:23:51 This is Tim again.
    2:23:53 Just one more thing before you take off.
    2:23:55 And that is Five Bullet Friday.
    2:24:00 Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend?
    2:24:07 Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday.
    2:24:08 Easy to sign up.
    2:24:09 Easy to cancel.
    2:24:18 It is basically a half page that I send out every Friday to share the coolest things I’ve found or discovered or have started exploring over that week.
    2:24:20 It’s kind of like my diary of cool things.
    2:24:32 It often includes articles I’m reading, books I’m reading, albums, perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.
    2:24:39 And these strange, esoteric things end up in my field, and then I test them, and then I share them with you.
    2:24:47 So if that sounds fun, again, it’s very short, a little tiny bite of goodness before you head off for the weekend, something to think about.
    2:24:50 If you’d like to try it out, just go to tim.blog.com slash Friday.
    2:24:54 Type that into your browser, tim.blog.com slash Friday.
    2:24:56 Drop in your email, and you’ll get the very next one.
    2:24:58 Thanks for listening.
    2:25:10 About three weeks ago, I found myself between 10,000 and 12,000 feet, going over the continental divide, carrying tons of weight, doing my best not to chew on my own lungs, and I needed all the help I could get.
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    2:25:37 I always aim for a strong body and sharp mind.
    2:25:40 Of course, you need both, and neither is possible without quality sleep.
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    2:26:05 And magnesium threonate for sleep, which is really the ideal form of magnesium, as far as we know, for sleep.
    2:26:11 I use all three daily, and it’s why I feel 100% comfortable recommending it to you, my dear listeners.
    2:26:20 Momentus sources Creapure creatine from Germany, and their whey isolate is sourced from European dairy farmers held to incredibly strict standards.
    2:26:25 And I’ve chatted with the CEO about their supply chain, about how they manage all of these things.
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    2:26:58 Visit livemomentus.com slash Tim, and use Tim at checkout for 20% off of my performance stack.
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    2:27:17 As many of you know, for the last few years, I’ve been sleeping on a Midnight Luxe mattress from today’s sponsor, Helix Sleep.
    2:27:23 I also have one in the guest bedroom downstairs, and feedback from friends has always been fantastic.
    2:27:24 Kind of over the top, to be honest.
    2:27:28 I mean, they frequently say, it’s the best night of sleep they’ve had in ages.
    2:27:29 What kind of mattresses, and what do you do?
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    2:27:34 It’s something they comment on without any prompting from me whatsoever.
    2:27:41 I also recently had a chance to test the Helix Sunset Elite in a new guest bedroom, which I sometimes sleep in,
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    Craig Mod Returns! Craig is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York TimesThe AtlanticWired, and more.

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  • 7 Business Ideas from a Unicorn Founder

    AI transcript
    0:00:04 You hear about these companies that are going from zero to a hundred million in like two years or three years or whatever.
    0:00:07 Like the equation is very simple from a company perspective.
    0:00:19 What’s up? We got my buddy Ahmad here.
    0:00:27 He’s the founder of Mercury, an awesome company that I use and love and is you’ve created a billion dollar company, dude.
    0:00:34 You did it. You did the thing that all of us, when we were living in San Francisco and in our 20s trying to build these companies, you finally did it.
    0:00:34 How does that feel?
    0:00:37 It’s funny you say that.
    0:00:48 We raised our Series B in 2021, which is actually like four months after we did our last podcast together at My First Million in January 2021.
    0:00:54 And then we’re just announcing our Series C, which is a 3.5 billion valuation with Sequoia leading.
    0:00:59 But in 2021, when I raised my round, I was at a 1.6 billion valuation.
    0:01:07 And it was so weirdly anticlimactic because it’s like I’d started as an entrepreneur in 2006.
    0:01:10 So 2021, what is that, like 15 years?
    0:01:13 So I’ve been working towards this objective of like building a unicorn company, right?
    0:01:17 Like that’s, as you say, like I moved here when I was like 22.
    0:01:20 And like that’s all it was about for me for a long time.
    0:01:22 It was like getting this like really successful company.
    0:01:27 And then you hit this objective, like becoming a unicorn and like nothing changes.
    0:01:32 So I have this like, I have this helmet behind me because that’s like, this is from Joe Montana.
    0:01:37 He was, he’s an investor and he’s a footballer.
    0:01:41 So he sent me the helmet and that’s literally the only thing I got when I became a unicorn.
    0:01:47 I mean, obviously I had a successful company, but I keep it there to show like, you know, like these objectives don’t really matter.
    0:01:51 It’s like you have to enjoy the journey because you hit the objective and then you’re like, okay, now what?
    0:01:55 Dude, Joe Montana should make that his thing.
    0:01:58 He’s just, he should send a helmet to every founder who becomes a unicorn.
    0:02:03 Well, I mean, at least he sends it to the ones he funds because it says like billion dollar club on air.
    0:02:04 It’s kind of cool.
    0:02:05 All right.
    0:02:08 I told you, I said, love to brainstorm with you ideas.
    0:02:16 I thought you would come with a bunch of fintech ideas because you’re the bank guy, but you came with a bunch of, you sent me a list of bullet points, none of which sound like fintech.
    0:02:17 So I’m excited.
    0:02:25 Give me some of these ideas, things that you think founders today could be going and doing, or if you weren’t doing Mercury that you would be interested in doing.
    0:02:26 Yeah.
    0:02:29 So I had three trends that I think are interesting.
    0:02:31 Trend number one is space and space tech.
    0:02:34 There’s a few reasons I like the trend.
    0:02:37 Number one, you know, I’m, I’m just a sci-fi nerd.
    0:02:38 Like I love space.
    0:02:41 So I think it’s really exciting as a space.
    0:02:46 And it’s finally hit this point where like there’s all of these kind of enablement factors.
    0:02:52 So number one, like just a few years ago, getting anything to space was like a hundred million endeavor, right?
    0:02:55 Like we’re talking about like literally a hundred million dollars to get something in space that works.
    0:03:04 Because, you know, there was no SpaceX and all of the space satellite stuff was like these hardened, like, you know, radiation proof, like satellites.
    0:03:09 Now the other week, like SpaceX did like eight flights or something in one week.
    0:03:10 Like it’s insane.
    0:03:16 So, you know, this, there’s this repeatable kind of channel to get things in space.
    0:03:16 It’s much, much cheaper.
    0:03:19 And it’s going to, it’s getting cheaper every, every month, basically.
    0:03:24 And nowadays people have these kind of micro platforms where it’s basically a computer in space.
    0:03:28 Like it’s not going to cost you a million dollars to get, like, just to build the satellite.
    0:03:31 Like you can do it for like a hundred thousand dollars or something.
    0:03:33 So this is like huge enablement thing.
    0:03:34 And I’ve invested in a bunch of companies.
    0:03:36 I did this company called Albedo.
    0:03:40 That’s doing, that’s doing kind of very low earth orbit pictures of things.
    0:03:44 So you can get like 10 centimeter kind of resolution pictures from space.
    0:03:44 Yeah.
    0:03:50 Everyone’s kind of excited about AI, which I’m also excited about that, but that’s a heavily, you know, everyone’s doing it.
    0:03:51 Super competitive, yeah.
    0:03:53 Whereas I think actually space is still like super open.
    0:03:56 There’s not that many people kind of attempting things in space.
    0:04:03 So the crazy idea I sent to you, which I don’t love this idea in terms of like, we need to come up with like why we should do this.
    0:04:05 But I think a nuclear power plant in space would be really cool.
    0:04:12 Like potentially we put this thing on the moon and then we mine, mine water from the moon.
    0:04:21 And, you know, one of the cool things about water is if you can split water, you get hydrogen and oxygen and oxygen and hydrogen together make rocket fuel.
    0:04:24 But it’s also like you get breathable oxygen, which is useful.
    0:04:27 So having power in space is pretty useful.
    0:04:29 And there’s lots of interesting things on the moon.
    0:04:36 And, you know, if you have a nuclear power plant there, you could probably like, there’s this other cool company that does this thing.
    0:04:38 I don’t know if you’ve seen it.
    0:04:42 I can’t remember the name, but like it spins things super fast and then like basically fires them out.
    0:04:49 I think it’s very hard to get something from Earth’s surface into space by like spinning around and around and flicking it.
    0:04:50 But I think on the moon, it’s much easier.
    0:04:52 The gravity is lower and there’s no air resistance.
    0:04:53 Right.
    0:04:56 So, yeah, if you had a nuclear power plant, you could power there.
    0:04:58 So I thought that was cool.
    0:04:59 Let’s see what else.
    0:05:04 I’ll talk about my second theme because it ties into space as well.
    0:05:07 So the second theme is defense tech in general.
    0:05:09 Obviously, we’ve seen Anderil.
    0:05:16 But, you know, there’s kind of two trends, well, actually three trends in defense tech that I think are interesting.
    0:05:19 Number one, yeah, there’s a lot of geopolitical disturbance.
    0:05:28 Everyone is basically, yeah, we’re living in like or moving into a multipolar world, which means like, you know, there’s India, there’s China, there’s America.
    0:05:32 And America is no longer kind of the policeman, right?
    0:05:39 Like the only way America since the 1990s has been able to be a policeman is there hasn’t been any other power to really challenge that.
    0:05:43 So it’s not just the U.S. needs to rearm.
    0:05:45 It’s all of Europe, India, whatever.
    0:05:47 Like everyone is like arming.
    0:05:51 So you have like all of these people that are in the market now that weren’t.
    0:05:55 And then number two, autonomous vehicles have changed the game, right?
    0:05:58 These drones, AI in general can be applied to all of this stuff.
    0:06:01 And then number three, yeah, you’re going to get a ton of drones.
    0:06:06 Like it’s not just like big billion dollar fighter planes, right?
    0:06:11 It’s going to be actually like a thousand or million like tiny drones that are like easy to manufacture.
    0:06:17 So all of these things kind of make it so startups can now compete again in a way that like wasn’t possible before.
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    0:06:52 So I think there’s like two types of ideas that I think are interesting.
    0:06:54 Number one, like how do you make more things autonomous?
    0:07:01 So people are doing autonomous drones, but you could do autonomous subs, autonomous boats, autonomous tanks, right?
    0:07:03 Like I think a lot of these things are not being hit on.
    0:07:07 And when you make them autonomous, you can change the form factor as well.
    0:07:09 Like you can make them smaller, you can make thousands of them.
    0:07:11 So that’s one aspect.
    0:07:16 And then the second aspect is like a lot of these autonomous things kind of favor defense.
    0:07:21 So I was reading about this and the Ukraine-Russia war is like actually like trench warfare, which is kind of crazy.
    0:07:25 Like we haven’t had it since World War I, but they’re literally digging trenches.
    0:07:30 And like that’s why the lines are like hardly changing because it’s like neither of them has air superiority.
    0:07:36 The drones actually make it hard to get air superiority because you can have like a tiny drone knockout of like a million dollar plane.
    0:07:42 So in that world, like, you know, so we’ve got one side is autonomous side.
    0:07:47 Second side is like the kind of how do we build more defensive autonomous things as well?
    0:07:50 So like, you know, maybe we automatically have these machines that are building trenches.
    0:07:57 You could have autonomous mines that are like smart and they don’t, I mean, I guess that sounds like bad to people, but you could have it.
    0:07:59 So like if it’s a civilian, it doesn’t blow up.
    0:08:01 If it’s a tank, it does blow up, right?
    0:08:05 Like you can make these like safer mines that move around.
    0:08:14 And then to tie back to the space thing, you know, I think in the next kind of war, space warfare will be a big part of it, right?
    0:08:22 Like if you can knock out satellites, you can like, you know, cut down on Starlink and all of this kind of communication.
    0:08:26 You can remove the visual side of things, right?
    0:08:27 Like these kind of satellites that are viewing things.
    0:08:29 You can knock out GPS.
    0:08:32 So some of that actually happened during the Ukraine war.
    0:08:37 There was like some, you know, there’s some rumors about like some satellites being knocked out.
    0:08:38 But I think that’s going to be a big thing.
    0:08:42 So the counter to that is how do you create defense around satellites, right?
    0:08:47 How do you, maybe you’ll have like stealth, equivalent of stealth satellites, right?
    0:08:58 Like you kind of only move them when like the sun is kind of obscuring the viewpoint and you move them to a place and then obscure them completely so they’re not reflective.
    0:09:00 Yeah, I know.
    0:09:03 There’s a ton of ideas around like defensive kind of stuff in space as well.
    0:09:10 So what I like about what you just said is that there’s probably three core things I think about when it comes to great ideas.
    0:09:13 And I will differentiate a great idea from a good idea.
    0:09:15 So on this podcast, a lot of times we’ll talk about good ideas.
    0:09:19 A good idea means a business where there is demand.
    0:09:21 There might even be competition.
    0:09:22 It might even be established.
    0:09:24 But that gives you a bit of a playbook.
    0:09:26 And it’s not going to be winner take all.
    0:09:27 There’s room for everybody to eat.
    0:09:39 And a good idea, what it profiles out to is that you make millions of dollars, maybe tens of million dollars, maybe a couple hundred million dollars with a higher likelihood of success.
    0:09:46 But you’ll pretty much never get to the billion dollar or sort of groundbreaking new category creation type of companies doing that.
    0:09:50 And what you’re talking about is a different criteria for great ideas.
    0:09:53 And a great idea, I would say there’s three tests.
    0:09:54 The first is the Peter Thiel test.
    0:09:59 So famously, Thiel went to YC and he was asked to give a talk.
    0:10:02 And he went and he drew two circles on the whiteboard, like a Venn diagram.
    0:10:08 And he basically said, he colored in the middle and he labeled one circle sounds like a bad idea.
    0:10:11 And the other circle was, is actually a good idea.
    0:10:18 And he’s like, you’re looking for the overlap because the best ideas sound initially like a bad idea, but actually are a good idea.
    0:10:22 And so now that’s hard to do because you don’t know what’s actually a good idea.
    0:10:24 You have to sort of think for yourself there.
    0:10:36 But what it is good at is it sort of reminds you not to run away if your initial idea sounds a little crazy, sounds a little out there or, or, you know, eight out of 10 people who first hear it say, nah, no way.
    0:10:36 Right.
    0:10:42 And so you, so that’s the first thing is like a great idea typically comes disguised as a bad idea.
    0:10:45 The second thing is some inflection point.
    0:10:51 So you talked about how for space, suddenly if SpaceX is doing eight trips in a week, right?
    0:10:58 It’s like going to space went from somewhat impossible to possible now a regular thing.
    0:11:03 It’s like, oh, I could just hitch a ride on one of these trips and the trips are getting cheaper and cheaper every year.
    0:11:10 Or somebody is already taking a payload up and I can just add something to it or I can build on top of their satellite platform that’s already, already going to be up there.
    0:11:13 So I think that’s a huge inflection like you’re talking about.
    0:11:16 The other one you talked about with defense is autonomy.
    0:11:24 So just the ability to make things self-driving, self-flying, self, you know, self-swimming, you know, just basically give a thing eyes.
    0:11:30 And now it has a brain because of AI and suddenly you can take humans out of the equation for, for that job.
    0:11:35 And when it comes to like warfare or defense, great, because that’s, you know, lives saved when you do that.
    0:11:38 So, you know, you have these inflections.
    0:11:40 So that’s thing number two.
    0:11:44 And thing three, I would say is scares everybody off.
    0:11:55 So like, you know, you were saying AI in general, like, you know, if I said I’m building an AI agent startup, that’s probably like the biggest bloodbath competition right now.
    0:12:00 But you’re kind of right that smart, capable teams that are doing interesting things in space.
    0:12:05 There’s still like way more opportunity and way less versus the number of teams pursuing them.
    0:12:14 And same thing in defense that, you know, still the average smart, capable team is not not going after that right now.
    0:12:17 And so there’s just like a lot of room and, you know, these are huge TAMs, right?
    0:12:22 So obviously, like, you know, space and satellites, that’s a that’s a huge market.
    0:12:26 And then defense is obviously huge, especially as you said, the whole world is rearming.
    0:12:34 So it kind of hits all three, even though my first reaction, when you say nuclear power plant in space, I’m like, I don’t even that breaks my brain a little bit.
    0:12:35 I don’t even know what that means.
    0:12:36 It’s not even possible.
    0:12:45 I kind of like the underlying thought process you have going in, even though I don’t fully get the like, you know, the end product idea, because I just don’t know anything about the space.
    0:12:52 Yeah, I mean, I have like some simple ideas that are maybe good, but not great, but like, you know, more achievable.
    0:12:55 Here’s a fun one I thought about last night.
    0:12:57 I thought it’d be fun to have a billboard in space.
    0:13:00 The first ads in space.
    0:13:06 So I had this, like a few years ago, I was like going camping, and I didn’t have internet.
    0:13:10 And like, yeah, there was this like Starlink satellite launch.
    0:13:14 I don’t know if you’ve ever seen it, but like, I think they fixed it so it doesn’t do this.
    0:13:15 But they basically launched the satellite.
    0:13:17 So they were like, they were kind of positioning them.
    0:13:18 So they were all visible.
    0:13:22 And there was like 20 in a string in space.
    0:13:24 And you could see the naked eye.
    0:13:24 Like with a telescope?
    0:13:25 Oh, just naked eye.
    0:13:26 No, just naked eye.
    0:13:27 You just look up and there’s like a string.
    0:13:29 And initially I was like, are those stars?
    0:13:29 Are they UFOs?
    0:13:34 Because they’re like, yeah, they’re like very bright, like they’re brighter than a star.
    0:13:40 But they’re like, they’re like completely in a line and they’re moving quite fast because they’re in like LEO, right?
    0:13:43 But I was like, oh, that’s kind of sick.
    0:13:49 Like, you know, you can literally as a human, like launch this thing that changes like everyone’s view from Earth.
    0:13:50 Right.
    0:13:51 I thought that was like kind of insane.
    0:13:58 But yeah, I think, I don’t think it’d be that hard to put a billboard in space and make it so you could view it from a telescope.
    0:14:03 I don’t think you could do it like, I mean, you could probably do the natural eye thing, but like obviously people will complain.
    0:14:07 But making it so you could view it with the telescope, I think would be actually kind of cool.
    0:14:08 And then people would like buy that.
    0:14:11 So this one’s more a good idea.
    0:14:12 I mean, I don’t think that’s a billion dollar idea, but.
    0:14:18 Well, do you remember, there was a whole service around buying and naming stars.
    0:14:19 Do you remember this?
    0:14:22 This was kind of like a big idea in the 90s, maybe early 2000s.
    0:14:25 The free body problem, that’s like one of the ideas.
    0:14:26 I haven’t actually read it.
    0:14:28 No, it’s like on my kind of to-do to-read list.
    0:14:32 But we, back in the day, we had this business called Birthday Alarm.
    0:14:37 And Birthday Alarm was like to remind you of when it’s your friends and family’s birthday.
    0:14:40 And then you could send an e-card, just like a greeting, you know, animated e-card.
    0:14:50 But there was this company that had approached us that was like, hey, if you add the gift of naming a star after someone, you get a certificate, blah, blah, blah.
    0:14:55 And it was like, whatever, 30 bucks to buy a star in someone’s name.
    0:14:58 And that company was doing like 20 million a year, I remember.
    0:15:00 And it was just like a couple of guys.
    0:15:02 And they approached us to that.
    0:15:03 We said no.
    0:15:09 But when we had gotten to know them, I was stunned that they were doing, you know, that much revenue, at least at that time.
    0:15:14 I do think it was a bit of a fad, but still, that was very impressive to me.
    0:15:22 I thought the other one that would be kind of cool is like, you know, when I die, it would be cool to send, like, I actually don’t want to be cremated.
    0:15:24 But if I was cremated, it would be cool to send some ash to space.
    0:15:29 Having like some sort of memorabilia being sent to space, I think it’s kind of interesting as well.
    0:15:30 And that would be easier.
    0:15:36 And the more practical ideas, I do think intelligence as a service is kind of like an interesting idea.
    0:15:38 So you mentioned AI agents.
    0:15:41 So there’s tons of these companies going after these big categories, right?
    0:15:44 Like this AI SDRs, AI customer support agents.
    0:15:49 I haven’t seen too many companies kind of go after more niche ideas where people are willing to pay.
    0:15:53 So AI SAT tutor, right?
    0:16:01 Like imagine, like actually, like AI is great at education because A, like the content is like extremely easy for AI to do.
    0:16:03 Structure, yeah.
    0:16:03 Yeah.
    0:16:05 B, it can be completely personalized.
    0:16:07 C, it’s just extremely patient, right?
    0:16:13 Like, I mean, when I try to teach my 13-year-old, I’m like pulling my hair out after like a few minutes.
    0:16:21 So there’s a whole class of like, you know, you take any test and you could probably make an AI agent that’s like great at that and great at teaching that.
    0:16:25 So like you could do the bar exam, you could do MCAT or whatever the doctors do.
    0:16:26 That’s such a no-brainer.
    0:16:27 Is that somebody doing that?
    0:16:28 Somebody has to be doing that, right?
    0:16:29 Because-
    0:16:31 I haven’t heard of anyone doing a great job of it.
    0:16:33 Yeah, nobody’s won yet, which is amazing.
    0:16:42 But like, you know, you look at Kaplan and you look at the big test prep companies, they were built like decade, like many decades ago, right?
    0:16:52 And they were built in the, I mean, I used to buy like those giant books with, you know, the practice tests and them from Princeton, I think Princeton Review or whoever, when I was studying for the SATs.
    0:16:55 And then sure, it moved to like video and online after that.
    0:16:57 But now you’re right.
    0:17:04 Like if you just did AI, a personal one-on-one tutor, I think that’s, you know, obviously, that’s obviously the best.
    0:17:12 I don’t know if you’ve seen the studies of like, or if you write about the like the two-saving thing when it comes to tutoring, it’s basically like nothing has shown as measurable.
    0:17:15 Of an effect as one-on-one tutoring and education yet.
    0:17:21 And it’s basically, the problem for a long time was, I think, I think you basically would get something like two standard deviations above the mean.
    0:17:26 And by the way, this is kind of debated and people say, no, that was, it was measured wrong and it’s not true.
    0:17:28 I think intuitively it’s like feels right.
    0:17:31 Like when I’m learning something, if I talk to someone, like-
    0:17:36 If I had a gun to my head and it was get the best grade possible on this test, right?
    0:17:40 If my life depended on it, would I choose just showing up cold?
    0:17:41 No.
    0:17:44 Would I choose just a book where I self-paced and self-study?
    0:17:44 No.
    0:17:46 Would I choose a library of videos?
    0:17:47 No.
    0:17:53 If it was like a tutor comes to my house and sits with me for six hours a day and that’s how I study for this, I’d be like, that’s my best shot.
    0:18:05 And if it was the smartest, most patient tutor with infinite knowledge and knew exactly where my level was and was ready to work with me the moment I was ready to do it, all times of the day, right?
    0:18:06 That’s an AI tutor.
    0:18:20 So I think that’s kind of great because it’s so scoped to, you know, one specific test, which people are not doing because they voluntarily want to, you know, educate themselves.
    0:18:24 But like, I need to pay X dollars to get Y grade to get into Z college.
    0:18:25 Yeah, you’re willing to pay.
    0:18:35 Yeah, I think like the good ideas right now in these kind of AI agent, whatever things are like these like kind of more nichey ideas that you can expand from later, right?
    0:18:38 Rather than trying to do like all tutoring, right?
    0:18:40 I think that’s actually like quite a hard problem and AI is not quite there yet.
    0:18:46 Like if you pick just one thing and you just like completely nail it, then you can always expand from there as well.
    0:18:47 Right, right, right.
    0:18:48 I like that.
    0:18:51 What are some of the most interesting companies you’ve invested in recently?
    0:18:59 So is there any company that’s like taking off or doing well that you feel like more people should know about, but they don’t know about it yet?
    0:19:04 You know, this is like what I put as like intelligence as a service company.
    0:19:08 So I’m an investor in 11X, which does kind of AI SDRs.
    0:19:12 And I’m also an investor in Decagon that does kind of AI customer support agents.
    0:19:17 You know, they just have like these insane numbers.
    0:19:24 I don’t think they’re public, but, you know, you hear about these companies that are going from like zero to a hundred million in like, you know, two years or three years or whatever.
    0:19:31 Like all of these ones that hit where they’re like, you know, like the equation is very simple from a company perspective.
    0:19:35 It’s like, hey, I’m paying a ton of money for customer support or SDR.
    0:19:42 Like if you can do the same task with some sort of like fallback to humans at half the price, sure, let’s do it.
    0:19:42 Right.
    0:19:54 So there’s definitely across a bunch of these spaces and the big ones are like, you know, sales, customer support, legal, accounting, a bunch of these.
    0:19:56 And I’m an investor in like many of these companies.
    0:19:59 There’s definitely like a moment where like they’re really winning.
    0:20:05 And obviously it’s still early, but it seems obvious to me that like a bunch of these things will be delivered by AI.
    0:20:16 So on the other side, every company that has sales or SCS or whatever, the CEO, the board is saying like, hey, how do you make yourself more efficient through AI?
    0:20:29 Right. So the buyers are like really looking for solutions and anyone, there’s not that many actual, in each of these spaces, there are a lot of companies, but like it’s normally it’s really hard to do enterprise sales, right?
    0:20:31 Like this is like a nine month, 12 month cycle.
    0:20:38 But when you have like buyers that are just like, hey, I need to deploy something to show something that I’m like, I’m doing stuff in AI.
    0:20:45 It creates this like moment where you can actually like have this explosive enterprise sales growth, which is actually very rare.
    0:20:47 It only happens like in these kind of rare trends.
    0:20:54 All right, my friends, I have exciting news for that business idea that’s been sitting in your notes app.
    0:21:01 The Hustle, which is my old company, has partnered with IndieHackers, one of my favorite websites, to launch a pitch competition.
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    0:21:06 And it’s a pitch competition with a simple premise.
    0:21:12 You tell us your business idea in 60 seconds or less, and the winner gets $5,000 to turn it into a reality.
    0:21:13 Here’s how it works.
    0:21:16 Record a 60 second video pitch of your business idea.
    0:21:19 Include your business name, description, revenue model, and tagline.
    0:21:24 And finally, submit it at the hustle.co slash big break.
    0:21:26 And it all has to be done by April 4th.
    0:21:30 The winner gets $5,000 in cash to kickstart their business journey.
    0:21:35 Plus, we’re going to feature them in The Hustle’s daily newsletter, which is read by around a million and a half people.
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    0:21:41 The winner will be announced on April 11th.
    0:21:46 So again, if you have a business idea, go to the hustle.co slash big break.
    0:21:48 All right, back to the pod.
    0:21:52 Would you, let’s say you weren’t doing Mercury right now.
    0:21:55 You had all your free time and you know everything you know today.
    0:21:59 And you wanted to find an AI idea, a winning AI idea.
    0:22:01 What would be your process?
    0:22:09 Like, explain to me how Imad finds, like, kind of comes up with the ideas and vets them and sort of figures out what idea to do versus what idea not to do.
    0:22:13 I approach things like both top-down and bottom-up.
    0:22:18 So top-down, and I actually did this as part of, like, your podcast prep stuff.
    0:22:25 You know, I went to ChatGPT and said, like, hey, tell me every human worker in the U.S. that, like, does knowledge work.
    0:22:31 Give me a list of all of them and tell me how much labor costs across each of them, right?
    0:22:32 So that’s very top-down.
    0:22:37 And you’re like, okay, you know, there’s education, there’s medical, there’s lawyer, there’s accounting, there’s, yeah, whatever.
    0:22:41 Like, all these, like, knowledge worker type things, like design, coding, et cetera.
    0:22:42 So that’s, like, a top-down approach.
    0:22:44 And you can say, okay, you know, here’s the most interesting.
    0:22:46 And you could do, like, a matrix kind of thing.
    0:22:48 It’s like, okay, here’s all the interesting ones.
    0:22:48 Here’s the TAM.
    0:22:50 Here’s all the companies that are in those spaces.
    0:22:52 Here’s all the bits that are not done.
    0:22:57 You know, here’s, yeah, maybe you want to avoid regulated spaces.
    0:22:58 Or maybe you want to go all in on regulated spaces.
    0:23:02 Maybe you’re like, hey, no one’s touching doctors because everyone’s scared of doctors.
    0:23:07 Like, why don’t we just make an amazing doctor for, like, I don’t know, Africa or something?
    0:23:10 Because, like, you know, there’s less regulation there and you can prove it out, et cetera.
    0:23:14 So that’s one kind of top-down approach.
    0:23:18 And then I’d also go bottoms-up and I’ll go, okay, you know, what gets me excited, right?
    0:23:19 I love serving entrepreneurs.
    0:23:22 So, like, because I’m an entrepreneur, all my friends are entrepreneurs.
    0:23:24 I love the idea of, like, people making things.
    0:23:27 So maybe I’d say, okay, you know, what are things entrepreneurs struggle with?
    0:23:31 And, you know, one thing that I still don’t have a great solution for is, like, you know,
    0:23:34 as a CEO, there’s so much knowledge across the company.
    0:23:36 I’d love something that, you know, there’s a few companies doing this.
    0:23:47 But I would love to have, like, an AI twin of Imad that, like, is, like, continuously absorbing all the knowledge across, like, the company and maybe across the internet and telling me stuff.
    0:23:50 And it’s like, I think Imad should really pay attention to this.
    0:23:59 And, like, even, like, I actually thought it would be kind of fun to make it so, like, on the Slack, like, there could be an Imad twin and someone could ask you questions.
    0:24:01 Say, like, oh, what would Imad think of this idea?
    0:24:07 Yeah, actually, like, a funny thing that just came up the other day, and I was like, I’m pretty sure my AI twin could answer this.
    0:24:13 It’s like, someone was like, oh, you know, our boardroom is, like, kind of small, and we just added two people to the board.
    0:24:16 Like, hey, should we do the board meeting at our law firm?
    0:24:19 And I was like, no, fuck, no, I’m never going to do a board meeting at a law firm.
    0:24:20 Like, that sounds awful.
    0:24:24 I’d rather stuff, like, 16 people in a tiny room than do that.
    0:24:28 So I feel like in my AI twin could have answered that question.
    0:24:30 So that would be, like, my bottoms-up approach.
    0:24:35 And I, yeah, I do think, like, you should really work on things that get you really excited.
    0:24:38 Like, you know, an AISDR, like, I’m happy for those guys.
    0:24:40 I personally would not get excited about that.
    0:24:43 Like, I hate receiving sales emails and calls.
    0:24:50 So I think doing things that you would, like, wake up in the morning and say, like, I’m excited to solve this problem.
    0:24:52 Because, like, these things take such a long time, right?
    0:24:54 Like, I’ve been doing Mercury now for, like, eight years.
    0:25:01 And if I, you know, if I was doing something boring, I would, like, probably wake up in the morning or, like, why do I have to do this again?
    0:25:05 So I think that’s, like, the bottoms-up approach where you try to think of, like, what do I care about?
    0:25:07 What do I want to see in the future?
    0:25:08 And try to come up with that.
    0:25:11 And then, you know, you kind of merge those two kind of concepts together.
    0:25:15 And, you know, often you do something and you find out, actually, it’s a bad idea as well.
    0:25:22 So, you know, Mercury actually had, like, a very smooth ramp where it was, like, I was, like, okay, I like this idea.
    0:25:24 And then I executed on the idea and we never had to pivot.
    0:25:28 But, you know, often you do, like, as you learn something, you’re, like, oh, actually, this doesn’t make sense.
    0:25:29 But this makes sense.
    0:25:33 So, you know, that’s part of, like, ideation is to, like, actually go build things.
    0:25:35 Do you, so let’s take an idea.
    0:25:36 We’ll roleplay it real quick.
    0:25:38 So pick one of the ideas.
    0:25:41 Like, plausibly, you’d be, like, oh, yeah, that kind of checks the boxes.
    0:25:44 It kind of top-down makes sense, bottoms up.
    0:25:45 It resonates with me.
    0:25:46 Like, what would be an example of that?
    0:25:47 Is it the digital twin thing or is it?
    0:25:49 Let’s do the, yeah, let’s do the digital twin.
    0:25:50 I think that’s, like, kind of the most fun.
    0:25:57 So you have a, you know, your digital twin CEO who’s basically reading all the slacks, the documents in Google Drive.
    0:26:00 He knows everything about the contracts that are all there.
    0:26:05 He looked at the, he has access to the CRM so he can see anything in the dashboards, et cetera.
    0:26:07 All right.
    0:26:09 So now, first few weeks, what are you doing?
    0:26:12 Is it, like, I trust these five people.
    0:26:13 I’m going to bounce the idea off them.
    0:26:14 Do you make a deck?
    0:26:15 Because that clarifies your thinking.
    0:26:16 Do you just go build a prototype?
    0:26:17 Do you go look at competition?
    0:26:18 That’s a great question.
    0:26:19 Where do you go next?
    0:26:23 You know, with Mercury, I had this moment where, so, you know, we’d raise the money.
    0:26:24 We were doing the thing.
    0:26:30 And I was like, okay, you know, let me go talk to a bunch of, like, potential companies that could use this.
    0:26:32 Like, you know, create, like, you know, create, like, a big pipeline.
    0:26:34 And also just learn what it’s about.
    0:26:36 And I talked to basically 100.
    0:26:39 And I remember, like, getting kind of depressed after I talked to them.
    0:26:40 Because I talked to 100.
    0:26:42 Most of them were like, oh, yeah, that sounds kind of cool.
    0:26:44 But, like, there was, it’s very lukewarm.
    0:26:48 And it was only two of the 100 companies that were like, oh, yeah, like, I would fucking use this.
    0:26:50 Like, give it to me right now kind of thing.
    0:26:55 And at that point, like, you know, it was like, it took us a year and a half to build this.
    0:26:56 So this was, like, one year in.
    0:27:01 So, you know, you’re, like, you’re kind of running out of momentum anyway, because it’s taking so long to build something.
    0:27:03 And then you go talk to 100 people, and everyone’s kind of lukewarm.
    0:27:04 I was like, what am I doing?
    0:27:08 But, you know, I was like, I would really want this.
    0:27:10 So I just, like, powered through it.
    0:27:17 And it turned out, you know, A, if 2% of people want something and the market’s big enough, that’s, like, probably big enough for, like, an early adopter base.
    0:27:17 Right.
    0:27:25 But if you think about it, like, you know, talking to 100 people and having only two people get excited about something is, like, actually, like, kind of, like, tricky.
    0:27:30 And, you know, maybe I wouldn’t have talked to those two people, because, like, if I talked to 50 people, I might have missed out on it completely.
    0:27:35 So I think it’s actually, like, surprisingly hard to vet an idea against humans.
    0:27:38 Like, people just don’t know.
    0:27:40 And it’s hard to imagine an idea as well.
    0:27:47 So I, what I think I would do is, you know, I would do that talk, and I would go talk to some VCs as well.
    0:27:52 Like, I’d talk to a bunch of users, I’d talk to some VCs, just get an idea of, like, what is the reception like?
    0:27:55 But then I would, like, try to spend a lot of time.
    0:28:04 And, you know, firstly, for me, like, one of the things that gets me excited about Mercury is that, you know, after, like, last year, we launched a bunch of new things.
    0:28:08 Like, we launched invoicing and bill pay and reimbursements and personal banking.
    0:28:12 And some ideas are, like, hit a dead end over time, right?
    0:28:18 Like, you kind of do the idea, and then you end up, like, five years later, you’re just, like, making, like, small features and just selling it more, etc.
    0:28:21 And then some ideas, like, turn out to, like, fork, like, a thousand ways.
    0:28:28 And Mercury is one of those things because, A, there’s just so few people in banking that, like, a lot of these spaces are unexplored.
    0:28:34 And, B, banking is, like, this kind of platform where it has all your money, it has all your finance team, so you can build a lot of things on top of it.
    0:28:39 So I’d want to think about, like, okay, you know, if I did the digital twin idea, like, what are the forks?
    0:28:42 Like, why does this become even more interesting the more users, like, you get on it?
    0:28:47 And maybe the interesting thing is, like, okay, it’s not just a CEO twin, everyone at the company has a twin.
    0:28:50 And maybe some of the people don’t even exist at the company.
    0:28:56 Maybe these are, like, the, you know, maybe you have, like, a comms person at the company that’s just literally just AI.
    0:28:58 I’m just, like, riffing off this.
    0:29:02 Maybe your AI twin shows up at the Zoom calls.
    0:29:07 Yeah, maybe it’s, like, becomes your coach and it’s, like, helping you through difficult times, right?
    0:29:15 Like, I think there is, that is an idea that could probably fork a lot of ways because, like, it has all the knowledge, it learns a lot about you, it’s in your communication channels.
    0:29:21 Like, it’s got these core ideas that, like, yeah, it sounds like a pretty good idea that we’re riffing on it.
    0:29:22 Yeah, I’m getting excited.
    0:29:23 Yeah.
    0:29:32 Well, you also, with Mercury, you, it seems like, this may be too simple, but, like, it seems like you had been a founder for 10 plus years.
    0:29:38 And you were, like, I don’t personally, like, have a banking product I love, but every startup needs a banking product.
    0:29:39 So, I want to build for startups.
    0:29:41 There’s nothing that anybody loves.
    0:29:45 Maybe they don’t hate their thing or they don’t spend too much time thinking about it, but they don’t have one that they love.
    0:29:48 And you basically built the one you would want.
    0:29:52 And then the bet was that there’s going to be a lot of other founders that think like me, that like what I like.
    0:29:55 Is that fair or is that oversimplifying it?
    0:29:57 No, no.
    0:29:58 That’s 100% fair.
    0:30:01 I think, generally speaking, I’m a little unusual.
    0:30:05 I get, like, if I have to call someone to do something, I get so annoyed about it.
    0:30:10 Like, if I can, like, press a button, yeah, I will delay for weeks for sure.
    0:30:11 But, like, if I have to do it.
    0:30:15 And, like, that’s the way banks are after, you know, except for Mercury.
    0:30:17 Like, you have to call to, like, get a wire done.
    0:30:21 Like, you know, I don’t want to, like, I guess they’re kind of gone, so I can probably bitch about them a little bit.
    0:30:26 But, like, First Republic, like, if you wanted to send a wire, like, you know, firstly, you tried to do it and you’d hit a limit.
    0:30:27 So you call them, raise the limit.
    0:30:31 And then you do it and, yeah, then it would go to the next phase.
    0:30:33 And then they would call you and you’d have to authorize it.
    0:30:35 Then someone else would have to call them.
    0:30:39 It was like a multi-week process just to figure out how to send wires.
    0:30:42 So I was like, this is what, so you guys started sponsoring me.
    0:30:43 And I was like, all right, cool.
    0:30:46 I have an idea for the ad read because I got six Mercury accounts myself.
    0:30:47 So I was like, trust me, I already know.
    0:30:49 You don’t need to give me the talking points.
    0:30:50 I know why I use it.
    0:30:52 And I was like, I know you have all these fancy features.
    0:30:57 But, like, for me, as a founder, I move at a certain pace.
    0:30:59 And as a founder, it’s one of the only advantages you have, right?
    0:31:01 You don’t have the biggest team.
    0:31:02 You don’t have the most money.
    0:31:03 You don’t have a lot of things.
    0:31:04 You don’t have the most experience.
    0:31:07 You don’t have a brand in the market that everybody knows.
    0:31:11 But, like, your pace is the one thing that you have that all the big companies don’t have.
    0:31:17 The problem is if you just start hitting walls because you can’t move fast, that becomes very problematic.
    0:31:19 So, like, I like to have an idea.
    0:31:22 I like to buy a domain on GoDaddy in two seconds, right?
    0:31:25 I like to file my – if I have a trademark, I like to just be able to file it online.
    0:31:28 I want to talk to a lawyer and schedule a call if I want to start a bank.
    0:31:32 And those little things, they sound like one-offs, but they add up and they create momentum.
    0:31:34 And momentum begets momentum.
    0:31:39 And so I just will always default to using any tool that can operate at founder speed.
    0:31:41 So with Mercury, it was like, oh, cool.
    0:31:42 I can just type.
    0:31:43 Don’t have to talk to any human being.
    0:31:44 Don’t have to call anybody.
    0:31:46 Don’t have to drive and park somewhere.
    0:31:48 And I can get my bank account open.
    0:31:49 I can get money in.
    0:31:54 And I can wire money because I used to wire for my e-com business out of Wells Fargo.
    0:32:01 And I would have to – every single month, just to pay our suppliers, I’d have to drive to a Wells Fargo bank, make an appointment, which I always forget to do, go inside.
    0:32:02 They gave me this freaking T-fob.
    0:32:04 It takes like a freaking hour to do it, yeah.
    0:32:07 They gave me this thing like it’s the nuclear codes and I had to have that.
    0:32:12 And then it’s like – and then I had to sit there in an hour and then she would ask me questions and I’d have to make sure that the number is right.
    0:32:15 And I’m like, dude, I wish I could just copy, paste, push a button and be done with this.
    0:32:17 And then I had to get my limits raised.
    0:32:21 Then they had to call another lady to raise the limits because they would only let me do 50K or 100K at a time.
    0:32:23 It was super annoying.
    0:32:32 And so it’s amazing that literally just feeling like, okay, these people get me and they’ll build a product that moves at my speed, how important that was.
    0:32:33 And I also then took that to hiring.
    0:32:40 I was like, oh, my best hiring heuristic is basically did this person speed up the pace, keep pace, or slow down pace?
    0:32:49 And anybody who slows down pace for me, even if they have other strengths, I found that it rarely works out to work with somebody who operates at a slower speed.
    0:32:54 Like, if we have a discussion or an idea, and you’re like, cool, I’ll get to you next week.
    0:32:56 It’s like, wait, wait, wait, we said this was important.
    0:32:58 Yeah, yeah, let’s just get it done.
    0:32:59 There’s still eight hours left in the day.
    0:33:00 What are you talking about?
    0:33:02 Like, how long could that possibly take you?
    0:33:05 And it’s not that they won’t do it.
    0:33:09 It’s just if their default expectation, if their default clock speed is slow, it’s just not going to work.
    0:33:12 I want my software fast and my employees fast.
    0:33:12 Yeah.
    0:33:18 So actually, you know, like, once you describe that process, like, it sounds awful.
    0:33:23 So I think, like, there’s, like, people just get used to being abused by the current products, right?
    0:33:30 Like, I think it’s, in some ways, like, because I came from the UK, I didn’t, I didn’t, I had a slightly better expectation of banking.
    0:33:34 Like, you know, in the UK, you can move money instantly.
    0:33:36 And, like, the software was better for various reasons.
    0:33:42 So I think there’s, like, some element of the fact that, like, I had this outsider perspective as an immigrant.
    0:33:52 And I do think that’s, like, part of it, that, like, people in America were, like, okay with once a month having to, like, drive to Wells Fargo to do something basic and, like, having this, like, painful process.
    0:33:54 And, like, beg them to let me do something with my own money.
    0:33:55 Yeah, exactly.
    0:33:56 Like, convince them.
    0:33:57 And sometimes they say no.
    0:33:58 Yeah.
    0:34:01 Dude, the term abuse is so good.
    0:34:03 It’s, like, that’s going to be a new filter for me on ideas.
    0:34:07 Is, can I describe the current abuse that the product is doing?
    0:34:12 Like, I was in this conversation the other day and it was, like, super, it was, I went to that dialogue conference.
    0:34:13 I don’t know if you’ve ever been, but, like.
    0:34:13 Oh, yeah.
    0:34:14 And look at this.
    0:34:16 This is the dialogue cup I have.
    0:34:16 Oh, perfect, perfect.
    0:34:19 So I went there last, like, two days ago or whatever.
    0:34:24 And in the room was, like, the CEO of Renaissance Technology, like, the Renaissance, like, the best investors in the world.
    0:34:27 The CEO of Bridgewater, like, it was basically, like, the who’s who.
    0:34:31 And in the money conversation, it’s, like, a group of 10 people.
    0:34:34 In the money conversation, the topic of crypto came up.
    0:34:43 And somebody who was a dean of a very famous university was basically, like, arguing that, you know, crypto, I don’t know.
    0:34:44 I’m not convinced.
    0:34:47 And I just sort of, it was the abuse thing.
    0:34:52 So I was, like, so you, he’s, like, you want to park your money in something like the dollar, right?
    0:34:52 Cool.
    0:34:53 Got it.
    0:34:54 I understand a bunch of reasons why.
    0:35:05 But the abuse that was normalized was, so the dollar, which has a whole arm, the Fed, whose job is to have a 2% to 3% target inflation.
    0:35:06 Oh, oops.
    0:35:07 Sometimes we go way above that.
    0:35:09 But we’ll try to get back to 2% to 3%.
    0:35:14 And I was, like, so your default expectation is that in 30 years, your purchasing power is cut in half.
    0:35:23 That’s, like, the accepted financial abuse of saving all your money in U.S. dollars is that every 30 years, your purchasing power gets cut in half.
    0:35:26 It’s a lot worse than that because of, like, asset appreciation, right?
    0:35:32 Like, people don’t think about it, but, like, you know, like, houses and a lot of other things are, like, way above inflation.
    0:35:38 Inflation even measured where it doesn’t include your house or your rent, like, you know, like the kind of screwed up version of inflation.
    0:35:47 Even that, even that, like, the adjusted EBITDA of inflation, right, where it’s, like, this specific basket, even that’s supposed to be 3%.
    0:35:53 So it’s, like, that’s a system where that abuse of, like, what, of savers getting penalized, right?
    0:35:56 Anybody who saves gets penalized in the dollar system.
    0:35:58 But it’s a blind spot.
    0:36:01 People really don’t, they’ve accepted that abuse.
    0:36:05 They’re so used to that abuse that it’s just taken as fine.
    0:36:06 You know, it’s not even a problem.
    0:36:08 It’s not even, like, a known problem for them.
    0:36:10 Yeah, yeah, yeah.
    0:36:16 I mean, I think part of the reason it’s not a problem for, like, richer people is because they get the asset appreciation, right?
    0:36:18 So, like, you know, people aren’t sitting on cash.
    0:36:31 It’s, unfortunately, a lot of the abuse actually happens to, like, poorer businesses and, like, poorer people where they have to sit in cash because, you know, they don’t have, they’re living paycheck to paycheck and, like, most of their money is not in assets.
    0:36:32 Right.
    0:36:34 So I think that part is, like, particularly sad.
    0:36:38 I don’t necessarily think crypto is the only answer there, right?
    0:36:39 Like, you could buy gold, you could buy stocks.
    0:36:43 Bitcoin has obviously done particularly well in the last 10 years.
    0:36:49 But, yeah, it’s definitely, like, something where, like, there’s something a bit weird about the system for sure.
    0:36:50 Yeah, exactly.
    0:36:55 You can debate the solutions, but the problem seems, like, not debatable, but it’s just accepted.
    0:36:56 It’s an accepted abuse.
    0:37:02 Tell me, you guys had this crazy situation where Silicon Valley Bank goes through this crisis.
    0:37:10 Tell me where you were when that happened and then what the next, I don’t know, 24, 48 hours, what did that look like and what happened to Mercury during that time?
    0:37:18 Because it seems like you were the big, you were a big beneficiary of that situation in terms of customers coming to you guys or adoption.
    0:37:19 Yeah.
    0:37:24 I mean, to set the scene, right, like, SVB has been around one year longer than I was alive.
    0:37:26 So it was, like, started in 1983.
    0:37:27 So I always remember that.
    0:37:33 And when, you know, when I was working on Mercury, right, like, SVB is part of the seed deck, right?
    0:37:36 It’s like, hey, this is the 800-pound gorilla.
    0:37:38 Like, this is what everyone in the Silicon Valley uses.
    0:37:41 At that point, they were, like, worth $16 billion.
    0:37:43 And I think at peak COVID, they were worth $40 billion.
    0:37:45 So this is a big company.
    0:37:52 So, you know, when this started happening, you know, I wasn’t, we had obviously been competing against each other.
    0:37:58 But, you know, it was, like, kind of a weirdly indirect competition in the sense that, like, SVB just offers something very different, right?
    0:38:03 Like, this is, like, the stolid Silicon Valley Bank that’s been around forever.
    0:38:06 And then Mercury is, you know, this upstart fintech, right?
    0:38:09 Like, so, and, like, you know, we used SVB in my previous company.
    0:38:10 I like those guys.
    0:38:12 Like, they were, like, they were friendly.
    0:38:14 They, like, cared about startups.
    0:38:16 I mean, their software wasn’t great, but none of the banks had great software.
    0:38:20 So, like, to be clear, I didn’t feel anything bad about them.
    0:38:23 And I felt really bad for the people there.
    0:38:26 And, you know, I thought they’d be fine, right?
    0:38:29 Like, when Thursday rolled along, I was like, hey, everyone’s freaking out.
    0:38:31 Like, people, like, panicking about things on the internet.
    0:38:35 Did you find out about it at the same time as all the rest of us?
    0:38:38 Or did you have some inkling or some foresight that that might happen?
    0:38:46 In the December, like, so most of the bank run happened to SVB in March 2023.
    0:38:56 In December 2022, there was, like, this article about, like, the fact that the MSPs, the mortgage-backed security, MBS, the mortgage-backed securities were, like, massively underwater.
    0:39:01 There even been some VCs that had freaked out and, like, pulled their portfolio companies out.
    0:39:04 So, I had seen some of those rumors in that December 2022.
    0:39:12 But, again, like, yeah, people was calling some crisis and, you know, like, if you want to, like, right now, there’s someone freaking out about something.
    0:39:14 So, like, my default is to ignore that stuff.
    0:39:19 But, yeah, I mean, on Wednesday, it kind of kicked off.
    0:39:22 And, like, you know, we started seeing, like, just people were freaking out.
    0:39:25 And they were like, hey, how quickly can I get a Mercury Bank again, right?
    0:39:29 And it went from, like, you know, normally, like, banking.
    0:39:31 Like, people don’t want to switch banking services, right?
    0:39:34 Like, this is a lot of the customers that Mercury wins are, like, a day zero.
    0:39:36 Like, you just start a new business.
    0:39:37 You don’t have a bank account.
    0:39:37 You need something.
    0:39:38 And we’re there for you.
    0:39:40 It’s much harder for us to switch people.
    0:39:46 So, yeah, we obviously, like, hitting up every startup in Silicon Valley with, like, our sales team and other marketing stuff.
    0:39:49 Did you have, like, a kind of emergency meeting?
    0:39:51 Like, hey, here’s the game plan?
    0:39:54 Or how did you organize that to, like, sprint?
    0:39:58 Yeah, my initial thing was, like, hey, you know, I was, like, we do not say a word of this publicly.
    0:40:01 Like, we don’t want to, like, jump on the misfortune.
    0:40:05 But anyone that comes to Mercury, let’s, like, support them.
    0:40:07 And we did a bunch of things.
    0:40:08 So, we changed the product.
    0:40:14 So, you know, we’re, like, hey, if you’re a non-SVB customer, we can always onboard you next week, right?
    0:40:14 Right.
    0:40:18 But if you’re coming from SVB, let’s make it in just two and a half an hour.
    0:40:26 So, we, you know, we had this Plaid connection thing, and we put that right at the top, and we said above it, SVB customer, connect your SVB, and we’ll, like, prioritize you.
    0:40:31 And, like, SVB customers were really easy to prioritize because they’re, like, you know, they tended to have more money.
    0:40:34 They’re already vetted by a bank.
    0:40:35 They’re not new customers.
    0:40:41 You know, we basically, like, tried to think of all the ways we could speed up the process for them.
    0:40:43 And we really focused on just providing that process.
    0:40:46 Was it, like, 2x, 5x, 10x normal?
    0:40:47 Like, what did you see?
    0:40:50 So, right now, Mercury has, like, 200,000 customers.
    0:40:53 And we had, like, maybe 100,000 back then.
    0:40:58 But, yeah, SVB had a lot of money, but not, like, an insane number of customers.
    0:41:03 So, I want to say they had, like, 30,000 or 40,000 kind of total customers.
    0:41:08 So, the volume was big in terms of dollars, but not necessarily in terms of, like, numbers.
    0:41:09 It was significant.
    0:41:15 I think what we published is, like, around 8,000 customers moved over to us, like, in a two-week time period.
    0:41:20 Yeah, which is, like, big, but not, like, crazy compared to, like, the normal kind of monthly growth we get.
    0:41:21 Right.
    0:41:27 So, the other thing we did is, you know, everyone was saying to us, like, hey, SVB failed.
    0:41:29 Like, why won’t Mercury fail?
    0:41:35 And, you know, I would say to people, like, verbally, it’s like, hey, you know, we’re not a bank ourselves.
    0:41:36 We work with partner banks.
    0:41:40 And your money is, like, has extra FDIC insurance.
    0:41:43 So, at that time, we had 1 million in FDIC insurance.
    0:41:52 And then I would say, okay, you know, after, if you have more than a million, put the rest of it in U.S. government, T-bill, mutual funds, which we have as part of the platform.
    0:41:55 So, I would say this over and over again to people.
    0:42:01 But, obviously, like, you know, if MR says, like, hey, your money’s safe, like, that’s not very fulfilling, right?
    0:42:04 Like, the SVB CEO was also saying your money’s safe.
    0:42:06 So, what we did over that.
    0:42:06 So, did Sam Bankman free.
    0:42:07 Yeah, exactly.
    0:42:10 So, I was like, that’s the one thing I don’t want to say online.
    0:42:12 So, what we did over that weekend is we built this product.
    0:42:13 It was called Mercury Vault.
    0:42:16 And it would basically visualize where your money is.
    0:42:21 We’d say, okay, you know, this much of it is in FDIC insured account up to this much.
    0:42:25 So, if you had, you know, and we also actually worked with our partner banks to extend the FDIC insurance.
    0:42:27 So, we went from 1 million to 5 million over that week.
    0:42:33 So, it’s, you know, if you had 6 million in your Mercury checking account, we’d say, okay, 1 million of that is no FDIC insured, 5 million is.
    0:42:37 And then, you know, we’d help you set up your treasury system.
    0:42:39 So, you’d put in U.S. government T-bills.
    0:42:42 So, we built this product and that really worked.
    0:42:45 Like, it’s so powerful.
    0:42:49 So, you used product to build trust instead of words.
    0:42:50 Yes.
    0:42:52 And it’s also spoke to the moment.
    0:42:58 It’s like, okay, you know, instead of us, like, hiding away from it, we weren’t saying, like, you know, let’s not talk about whether your money is safe or not.
    0:43:00 We were like, okay, let’s show you, right?
    0:43:05 Like, you know, you don’t have to, like, trust, like, Imad’s word or, like, some marketing.
    0:43:07 Like, we were like, here’s a product that shows you.
    0:43:10 And it wasn’t, you know, it wasn’t, like, something completely new.
    0:43:15 Like, this basically, like, my general view on things is, like, if you’re saying something over and over,
    0:43:20 if customer support is doing something over and over, like, how do you make that in the product so, like, people don’t have to ask you.
    0:43:21 And it’s just so much more powerful.
    0:43:23 Like, it feels tangible to people.
    0:43:30 It also just felt to people, like, okay, you know, instead of us going to another bank that could also get a run,
    0:43:35 we’re going to something where, like, you get this extra FDIC insurance and Mercury’s a fintech.
    0:43:38 It’s not, you know, at that point, like, you know, like, we are not holding your money.
    0:43:40 The money never touches Mercury’s bank account.
    0:43:41 And it never does.
    0:43:45 Like, it goes to our partner banks and they have an FDIC sweep network.
    0:43:48 So, that was really important to people that, like, we were speaking with product.
    0:43:51 And, like, it’s also, you know, I think entrepreneurs appreciate that, right?
    0:43:58 Like, the one, like, the fact that, like, we spend the weekend building a product for them that, like, actually answered their biggest question,
    0:44:01 like, made people go, like, oh, shit, like, Mercury gets it, right?
    0:44:03 Like, I think that was, like, a really powerful moment for us.
    0:44:05 Yeah, that’s dope.
    0:44:06 You have this…
    0:44:13 Also, I actually felt good as an entrepreneur because, like, I think sometimes, you know, when there’s a crisis moment,
    0:44:17 you can feel a little bit, like, it’s like, oh, man, what am I supposed to do here?
    0:44:19 Like, obviously, you can talk to customers and things like that.
    0:44:21 But building product is, like, what we are about.
    0:44:24 So, as an entrepreneur, I was like, okay, you know, let’s spend the weekend.
    0:44:26 Everyone, like, let’s go do this.
    0:44:28 Like, you know, it gave you, like, something really tangible to do.
    0:44:37 So, actually, the whole team, like, thinks, like, even, I guess, two years later, like, we, yeah, the whole team is, like, hey, we worked that whole weekend.
    0:44:38 We built this product together.
    0:44:45 Like, everyone’s, like, still, like, excited about that moment because, like, it, like, it did the thing that we were good at doing to solve that problem.
    0:44:46 Yeah, yeah.
    0:44:49 You got the adrenaline rush, but you stayed in character.
    0:44:52 You didn’t go out of character and try to do something that you don’t normally do.
    0:44:56 You have these philosophies that you sent over.
    0:44:59 One of them maybe is related to what we just talked about.
    0:45:02 It’s go all in on asymmetric upside bets.
    0:45:03 Yeah.
    0:45:04 Can you unpack that?
    0:45:11 I feel like a lot of people kind of try entrepreneurship or do things, but they don’t go all in on them.
    0:45:22 And, you know, when I did my first startup for seven months in the UK, and I was like, you know, it was really a moment for me where, like, I was like, okay, this is what life is about for me.
    0:45:28 Like, I was very, you know, I did college, I did computer science, but I was never, like, that excited about it.
    0:45:30 I just did it because I was good at it.
    0:45:31 And it was kind of fun.
    0:45:33 And then I worked at a job and I hated it.
    0:45:36 I worked at Bloomberg for a year and I was like, wow.
    0:45:39 Like, you know, I was worried that that’s what life is, right?
    0:45:45 Like having this, like, grind and like, and then, and then, you know, one of my friends was like, hey, let’s do this, like, startup thing.
    0:45:47 And I was like, okay, you know, let’s try it out.
    0:45:52 And I, and that was like the first time I did something where I was like, oh shit, like, this is so much fun.
    0:45:54 And that startup did nothing, right?
    0:46:02 Like it went nowhere, had no users, but just the idea of like working 9am to like midnight, building something myself and launching it.
    0:46:07 Like, I just, I don’t know, there’s just something about it that like, so speaks to like my core.
    0:46:11 So I was like, okay, if I want to do this, you know, what is, where can I do this the greatest?
    0:46:18 And at the time was San Francisco, I would still say San Francisco, but at that time it was like a hundred percent, like I had to be here to do it.
    0:46:21 So I was just like, you know, had basically no money.
    0:46:22 I backed up my stuff.
    0:46:27 I did get into Y Combinator with my second startup and moved to San Francisco.
    0:46:31 And I just spent, you know, even in that seven months when I was in London, I was all in.
    0:46:34 Like I was, I would like code and build this thing all day.
    0:46:37 And then I would go to every single event that was possible to go to.
    0:46:41 And like, honestly, half of them, or maybe all of them were a waste of time, but just, you know,
    0:46:47 you just, if you work really, really hard and you do all the things, you’ll eventually like build up a network, right?
    0:46:54 That’s how, actually, like the way I came to San Francisco is I met someone through this, like just extreme networking I did.
    0:46:57 And they’d already got into Y Combinator and they needed a technical co-founder.
    0:47:00 And I was like, okay, you know, I want to go to San Francisco, so I’ll join you guys.
    0:47:07 So I think like, I just feel like a lot of people that do things just kind of half do them.
    0:47:11 They’re like, oh, you know, it’s my side gig and I’m doing this thing.
    0:47:12 And I’m like, you know, whatever.
    0:47:15 I’d had no money when I quit my job to like do my first startup.
    0:47:22 But like that kind of like forceful, like grind, like, where you’re just like all in on things,
    0:47:28 that just pays dividends in a way that’s like half doing things just, I don’t think really does.
    0:47:36 And I feel like, you know, over time, like going all in on things, like, you know, another part of my things is like going all in on family.
    0:47:42 Like basically like I, you know, I married, like I met my wife three weeks before I moved to the U.S.
    0:47:45 and I had a long distance relationship and then I married her.
    0:47:49 And then we had a kid like two years later, which like I was the one, like the startup grind.
    0:47:52 But I was just like, okay, you know, I’m all in on like having this family.
    0:47:54 I don’t know.
    0:48:00 So I just feel like going all in on things has just like this like big upside that like half doing things just doesn’t.
    0:48:07 And I think the asymmetric side of it is like, you know, the worst thing that could happen to me is if my startup didn’t work,
    0:48:08 I’d have to go and get another job.
    0:48:14 So like basically like I was always like, okay, you know, at that point I was getting paid like 40,000 pounds a year or something.
    0:48:19 So I was like, okay, you know, I’m losing 40,000 pounds a year in salary, maybe 50,000 if I get a raise or something.
    0:48:23 But the asymmetric bet is like, you know, I could make a million or whatever.
    0:48:25 But, you know, it’s also asymmetric life bet.
    0:48:32 It’s like I could either like my downside was like, you know, I’m going to have a shitty time and not enjoy my life.
    0:48:36 And my upside was like, I’ll have a great life that I’m extremely motivated and excited about.
    0:48:42 So that to me is like extremely asymmetric, like doing things where you’re like extremely excited and like having fun.
    0:48:44 Like that’s a rare gift, right?
    0:48:48 Like I think a lot of people don’t do things that they enjoy every day.
    0:48:50 And like, you know, I have some friends that are like that.
    0:48:52 And like, it’s just kind of depressing talking to them.
    0:49:02 Like having like the ability to do things that you really enjoy in life is such a such an important thing that like I think if you find something that is like that, you should go all in on that.
    0:49:06 Hey, Sean here.
    0:49:08 I want to tell you a little story about Winston Churchill.
    0:49:13 So Churchill once said, first, we shape our buildings and thereafter they shape us.
    0:49:19 And I think this is true, not just for the buildings we see in cities, but also for the building blocks you choose in your company.
    0:49:22 For any company that I start, I use Mercury for all of my banking needs.
    0:49:23 Why?
    0:49:24 Well, it was built by a YC founder.
    0:49:28 And you could tell this is built by a founder who understands the needs of other founders.
    0:49:29 Second thing is, is modern.
    0:49:31 It’s clean, easy to use.
    0:49:32 The design is really nice.
    0:49:37 You’d never have to drive somewhere, park, put coins in the meter, get out just to do one simple task.
    0:49:39 You could do everything in just a couple of clicks.
    0:49:43 They got bill pay, checking account, savings account, wire transfers, everything you need.
    0:49:43 They got it.
    0:49:46 I use it for not one, but actually six of my companies right now.
    0:49:48 And I actually even have a personal account with them.
    0:49:49 It’s kind of amazing.
    0:49:53 So if you’re ready to operate in the future, head over to mercury.com, apply in minutes.
    0:49:56 Disclaimer, Mercury is a financial technology company out of bank.
    0:50:00 Banking services provided by Choice Financial Group and Evolve Bank and Trust members, FDIC.
    0:50:03 Thank you to Winston Churchill for that little ad segment.
    0:50:04 All right, back to this episode.
    0:50:11 I love what you just said because I wrote going all in, right?
    0:50:14 As a reminder, I have these note cards, which are usually just reminders.
    0:50:18 Like the best information is not brand new information.
    0:50:23 It’s just true information that I needed to hear again, needed to bring to the front of
    0:50:25 mind, or I needed to remember in my current context.
    0:50:32 And I think that the way you described it actually made it click for me in a new way, which is
    0:50:34 going all in is a skill.
    0:50:35 And I did the same thing as you.
    0:50:37 I had a startup straight out of school.
    0:50:42 And I had this idea and I was having all this fun with my friends.
    0:50:45 And I was either going to go to med school as I had planned, took the MCATs, all that, or
    0:50:46 I was going to do this startup.
    0:50:49 I decided I’m going to do the startup thing, right?
    0:50:50 Then I start with that.
    0:50:52 And then I got this gravitational pull.
    0:50:53 I got this job offer.
    0:50:55 Somebody was going to pay me $120,000.
    0:50:58 I had to move to Indonesia where the opportunity was.
    0:51:02 But it was like this guaranteed salary, blah, blah, blah.
    0:51:07 And I remember my co-founders, my two buddies, I was like, yeah, we told ourselves this stupid
    0:51:09 story, which, you know, we’re always telling ourselves stories.
    0:51:12 And I was like, I’m going to go, dude, the lessons I’m going to learn there are going to
    0:51:14 be so useful for us.
    0:51:17 Like, I didn’t have the courage to just say, I’m going there because I really want this
    0:51:19 guaranteed kind of safe salary thing.
    0:51:24 And instead, we told ourselves this story that I needed to learn business over there
    0:51:25 before I could go do business here.
    0:51:29 And within two months when I was there, I was like, this was a mistake.
    0:51:31 I need to be all in.
    0:51:33 And I quit my job.
    0:51:34 I told the owner, I was like, hey, I’m out of here.
    0:51:35 He’s like, what?
    0:51:36 Like, it’s only been two months.
    0:51:39 And I just told him, I was like, I need to see this through.
    0:51:41 Like, I’ll always wonder, right?
    0:51:42 Like, I kind of know what this is.
    0:51:43 Same thing.
    0:51:44 Like, I’m not like lit up every day.
    0:51:45 I had more fun over there.
    0:51:47 Yeah, there’s no guarantees over there.
    0:51:50 But like, I think the guarantee of feeling lit up every day is going to be like good
    0:51:51 for me in the long run.
    0:51:54 So I flew back and I was like, all right, I’m all in.
    0:51:55 And we moved.
    0:51:56 That was the first thing.
    0:51:58 Because I was like, is this the best place to build this company?
    0:52:00 And if not, why are we building it here?
    0:52:01 Just because we’re already here?
    0:52:03 Like, that seemed like a terrible reason to just do it.
    0:52:07 So we immediately moved to like the hub of where that type of company was built.
    0:52:08 It was a restaurant chain.
    0:52:12 And all the top restaurant chains have been launched, or most of them have been launched
    0:52:16 in Colorado, like Chipotle and Smashburger and Quiznos.
    0:52:17 There’s like noodles and company.
    0:52:21 There’s like eight of the big fast casual chains have started in that area.
    0:52:25 It’s the Silicon Valley of like, you know, shitty fast food.
    0:52:28 And so we go all in there.
    0:52:31 And it was the same thing, which nothing really came of that startup.
    0:52:32 You know, like I lost money.
    0:52:36 I lost arguably a year of time working on something that didn’t work.
    0:52:41 But I absolutely didn’t lose because not only did I set myself on a different trajectory,
    0:52:47 but I more importantly learned the muscle of going all in, which once you fast forward five
    0:52:51 years and you look back at your same smart friends, friends from school who have just
    0:52:55 been in, you know, a bit of a corporate life that whole time, you see that that muscle has
    0:52:56 atrophied.
    0:52:57 They don’t have that muscle.
    0:53:00 And that muscle is really important because whatever you’re going to do, the winning idea,
    0:53:04 you’re going to need to be able to go all in in order to make that idea work.
    0:53:05 Yeah, 100%.
    0:53:05 All right.
    0:53:10 The last philosophy I want to hear from you, because I dig these, is there are no rules.
    0:53:13 Just construct your work and your life the way you want.
    0:53:14 What do you mean by that?
    0:53:15 What makes you say that?
    0:53:20 You know, I feel like when you’re in Silicon Valley, everyone’s got these like, you know,
    0:53:25 there’s so many people who are trying to like be influencers, like VCs, like, you know,
    0:53:30 everyone’s got these ideas that like, hey, you know, like I remember when, you know, in 2011,
    0:53:34 when I had my first kid, like it was very unfashionable to have a kid and have a startup.
    0:53:36 Like people were like, literally like, what are you doing?
    0:53:38 Like you’re going to fail your startup or whatever.
    0:53:44 But actually, one of the things that’s like a completely contradiction is like the only way
    0:53:47 you succeed is by doing things that are unusual, right?
    0:53:49 Because if you’re doing the normal things, how can you succeed?
    0:53:51 Because like everyone’s doing those things.
    0:53:57 So weirdly, like, you know, if you look at every single success, it’s a contradiction because
    0:54:01 it had to be a really common thing in Silicon Valley is don’t do consumer startups.
    0:54:04 But actually, the biggest startups like Amazon, Facebook, Google, they’re consumer startups,
    0:54:05 right?
    0:54:08 Like, so why are we telling everyone not to do consumer startups?
    0:54:10 But like, those are the $3 trillion companies.
    0:54:18 So I find like, you know, in general, like most knowledge is like, you have to understand where
    0:54:20 it comes from and why it comes from and like why you’re the exception.
    0:54:23 But like the only way you succeed is being an exception.
    0:54:29 So like, you kind of have to like, just ignore the rules and like, just do the thing and be
    0:54:31 the exception, because that’s the only way you succeed.
    0:54:33 But I do think there’s like knowledge out there.
    0:54:35 And like, there’s a reason people talk about these things.
    0:54:38 And you should understand why it is that you are different.
    0:54:41 And like, you know, what are the problems with consumer startups?
    0:54:42 And there’s lots of them.
    0:54:46 But I’ve just generally found in life that like, actually, the best things I’ve ever done
    0:54:51 have been like ignoring the rules and just doing things that like, yeah, I just think
    0:54:55 like most of the time, if you do the, not the opposite, but like, if you, if you pick
    0:54:59 the set of rules that you’re ignoring, because you have like a strong reason to ignore them,
    0:55:01 you’re going to be much more likely to be successful.
    0:55:03 That’s a, that’s a great point.
    0:55:06 You know, there’s that, I forgot what the phrase is, but it’s like experts know all the
    0:55:08 rules and masters know when to break them.
    0:55:12 So, so, you know, that’s the, that sort of the best signal of mastery is when you know
    0:55:15 the rules and you intentionally choose which ones you’re going to break.
    0:55:20 So like, if you, I’m learning the piano right now and my teacher will be like, oh yeah,
    0:55:21 this is Bach or this is what Beethoven did.
    0:55:26 And he’ll be like, he’ll specifically call out, he did this thing that, you know, normally
    0:55:27 you wouldn’t do, right?
    0:55:28 This doesn’t make sense.
    0:55:32 These are two different keys or that doesn’t, it’s not part of the scale, but it works because
    0:55:33 of this.
    0:55:35 And it’s like, they make up the reason why it works.
    0:55:35 Yeah.
    0:55:38 They make up the reason, but it’s post post fact, right?
    0:55:38 Exactly.
    0:55:41 It’s, you know, now it becomes a new rule later.
    0:55:43 It’s like, oh yeah, but if it resolves tension, then it works.
    0:55:44 It’s like, okay, cool.
    0:55:48 But at the time, this sort of breaks, breaks that rule.
    0:55:49 And that’s what all the, all the best ones do.
    0:55:54 What I like about what you just said is it made me think it’s worth writing down.
    0:55:55 I’m going to try this after this podcast.
    0:56:00 It’s worth writing down, like, not just how I want to win, how I want to live my life,
    0:56:06 but specifically like what rules, what kind of common best, best practices or generally accepted
    0:56:10 good practices that I am intentionally choosing to break.
    0:56:11 You know, I’ll give you an example.
    0:56:15 Um, the other day I was having a conversation with a guy who’s really smart and wise.
    0:56:18 And he said, he said this great line and everybody nodded and took notes.
    0:56:22 He was like, um, you know, when you get money, people come to you, they want to get, do business
    0:56:22 with you.
    0:56:23 They want you to invest in their thing.
    0:56:24 They want a loan.
    0:56:25 They want whatever.
    0:56:26 And he goes, I have this rule.
    0:56:32 Um, you know, either our friendship is sacred or the money is sacred, but you can’t have both.
    0:56:35 And I said, so does that mean you just never do business with friends?
    0:56:36 He goes, never.
    0:56:37 And everyone’s like, yeah, that makes sense.
    0:56:38 It could be really messy.
    0:56:40 And I go, I don’t know.
    0:56:42 I think that everything you said is true.
    0:56:47 And yet I choose that mess because I think there’s a great upside in like finding the people
    0:56:48 you love and doing life with them.
    0:56:52 Like life is a lot more fun when I do projects with friends or invest in people’s companies.
    0:56:56 And I, I, you know, I give people, I bet on people and yeah, sometimes it doesn’t work
    0:56:56 out.
    0:56:59 And sometimes it gets a little hairy, but like, I choose this mess.
    0:57:04 It’s like, I choose that rule to break and I’m, I’m comfortable living with that, you
    0:57:07 know, and I can always go back and change my approach, but for now that’s a rule I’d want
    0:57:07 to break.
    0:57:11 But that’s a good example where you, you want to understand how to break the rule as well,
    0:57:12 right?
    0:57:14 Like, it’s not just like, I’m going to break the rules, therefore I don’t care about it.
    0:57:18 You want to go like, okay, you know, if I’m putting money in a startup, I’m going to
    0:57:21 make sure there’s a contract and everyone understands like, here’s how we work together.
    0:57:24 And like, yeah, I do think when you break the rule, you have to kind of go out of
    0:57:28 the way to mitigate, uh, the potential downsides of like breaking that role.
    0:57:31 Like, and the breaking the rule is doing the harder thing normally.
    0:57:35 So you have to understand why and how, and how do you mitigate that risk?
    0:57:40 The rule you broke was as a startup founder in SF with all the options to choose, you chose
    0:57:45 the like highly regulated, highly compliance based, hard, have to build for a year and a
    0:57:46 half before you launch.
    0:57:51 You know, that’s not, that’s not the quick and dirty prototype vibe code.
    0:57:53 Like you can’t do that playbook there.
    0:57:56 So you’re like, all right, I’m going to choose to break that norm and go this way.
    0:57:57 Cause that’s what I want.
    0:57:58 Yeah.
    0:57:58 Yeah.
    0:58:03 But, but I spent a lot of time understanding what I was like in for, right.
    0:58:08 I spent like three months just talking to people and like researching, you know, compliance and
    0:58:10 rules and laws and like all this stuff.
    0:58:11 And like, I wasn’t, I wasn’t doing it blindly.
    0:58:12 Yeah.
    0:58:13 All right.
    0:58:16 So Ahmad, where should people find you and who should reach out to you?
    0:58:19 Who do you, who do you want to reach out to you, uh, from things like this?
    0:58:23 Cause when you’re out there, you know, you attract certain people, but I like to say, you know,
    0:58:26 you want to have your API, you want to tell people who should connect with you and, and,
    0:58:27 and, and on what basis.
    0:58:29 So give me a sense of that.
    0:58:30 Where, where should people find you and what should they reach you about?
    0:58:34 The easiest way is on X or Twitter, uh, as it used to be.
    0:58:36 Um, I’m just Ahmad, uh, yeah.
    0:58:37 Who should reach out?
    0:58:40 You know, I’m always willing to try to be helpful to entrepreneurs.
    0:58:45 So, you know, if you have an idea, you want to, uh, pitch me something or whatever, you know,
    0:58:50 reach out and yeah, I, I try to be like quick and say yes or no, if I’m interested or not.
    0:58:55 Um, and obviously if you’re interested in Mercury, uh, you know, go to mercury.com and sign up.
    0:58:56 All right.
    0:58:56 Love it.
    0:58:58 Thanks for coming on, dude.
    0:58:58 Yeah.
    0:58:59 Thanks for having me, Sean.
    0:59:15 Hey, Sean here.
    0:59:17 I want to take a minute to tell you a David Ogilvie story.
    0:59:18 One of the great ad men.
    0:59:20 He said, remember the consumer is not a moron.
    0:59:21 She’s your wife.
    0:59:23 You wouldn’t lie to your own wife.
    0:59:25 So don’t lie to mine.
    0:59:27 And I love that you guys, you’re my family.
    0:59:29 You’re like my wife and I won’t lie to you either.
    0:59:33 So I’ll tell you the truth for every company I own right now, six companies.
    0:59:35 I use Mercury for all of them.
    0:59:39 So I’m proud to partner with Mercury because I use it for all of my banking needs across my
    0:59:41 personal account, my business accounts.
    0:59:44 And anytime I start a new company, it’s my first move.
    0:59:45 I go open up a Mercury account.
    0:59:47 I’m very confident in recommending it because I actually use it.
    0:59:48 I’ve used it for years.
    0:59:50 It is the best product on the market.
    0:59:55 So if you want to be like me and 200,000 other ambitious founders, go to mercury.com and
    0:59:57 apply in minutes.
    1:00:00 And remember, Mercury is a financial technology company, not a bank.
    1:00:04 Banking services provided by Choice Financial Group and Evolve Bank and Trust members, FDIC.
    1:00:05 All right, back to the episode.

    💰 Get the Side Hustle Ideas Database [free]

    Episode 691: Shaan Puri ( https://x.com/ShaanVP ) talks to Immad Akhund ( https://x.com/immad )  about the businesses he would start if he wasn’t running a unicorn.

    Show Notes: 

    (0:00) Intro

    (2:17) IDEA: Lunar nuclear power plant

    (5:04) IDEA: Defense tech

    (10:09) The Peter Thiel test

    (13:52) IDEA: Selling stars

    (15:54) IDEA: Enterprise Agents

    (22:45) IDEA: Digital Twin CEO

    (32:39) Find accepted abuse

    (36:18) Silicon Valley Bank fail

    (44:15) Bets with asymmetric upside

    (54:07) Choose your mess

    Links:

    • Mercury – https://mercury.com/ 

    Check Out Shaan’s Stuff:

    Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

    Check Out Sam’s Stuff:

    • Hampton – https://www.joinhampton.com/

    • Ideation Bootcamp – https://www.ideationbootcamp.co/

    • Copy That – https://copythat.com

    • Hampton Wealth Survey – https://joinhampton.com/wealth

    • Sam’s List – http://samslist.co/

    My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano