Category: Uncategorized

  • The rise and fall of Long Term Capital Management

    There’s this cautionary tale, in the finance world, that nearly any trader can tell you. It’s about placing too much confidence in math and models. It’s the story of Long Term Capital Management.

    The story begins back in the 90s. A group of math nerds figured out how to use a mathematical model to identify opportunities in the market, tiny price discrepancies, that they could bet big on. Those bets turned into big profits, for them and their clients. They were the toast of Wall Street; it looked like they’d solved the puzzle of risk-taking. But their overconfidence in their strategy led to one of the biggest financial implosions in U.S. history, and destabilized the entire market.

    On today’s show, what happens when perfect math meets the mess of human nature? And what did we learn (and what did we not learn) from the legendary tale of Long Term Capital Management?

    This episode of Planet Money was hosted by Mary Childs and Jeff Guo. It was produced by Sam Yellowhorse Kesler and edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by Robert Rodriguez. Alex Goldmark is our executive producer.

    Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.

    Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.

    Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.

    Learn more about sponsor message choices: podcastchoices.com/adchoices

    NPR Privacy Policy

  • 623. Can New York City Win Its War on Rats?

    AI transcript
    0:00:03 (dramatic music)
    0:00:05 – Sometimes we go to war with our neighbors
    0:00:09 and sometimes those neighbors are rats.
    0:00:12 – Okay, so we’re outside in New York City
    0:00:17 looking at what we call active rodent signs or ARS.
    0:00:19 – That is Bobby Corrigan.
    0:00:24 He is an urban rodentologist, a former rodent researcher
    0:00:26 who now works for the city of New York.
    0:00:29 – Everyone thinks there’s a rat world below our feet
    0:00:32 and to some degree that’s true,
    0:00:36 but rats have a very specific subterranean environment
    0:00:37 they need.
    0:00:40 – It is a cold and windy afternoon in Lower Manhattan,
    0:00:41 one of the oldest parts of the city.
    0:00:44 Most of the humans have scurried back
    0:00:46 to their offices from lunch.
    0:00:48 At the intersection of Murray and Church streets,
    0:00:50 Corrigan points to a sidewalk curb
    0:00:53 that has collapsed in on itself.
    0:00:56 – And that’s because the rats nearby
    0:00:59 got below the sidewalk, tunneled into this area,
    0:01:03 dug out the soil so they could have a burrow in this area,
    0:01:04 and now there’s nothing supporting
    0:01:06 these heavy concrete pieces.
    0:01:09 It’s expensive to put in a new curb.
    0:01:11 – And where did these burrowing rats come from?
    0:01:16 – Just five feet away, we have the proverbial catch basin
    0:01:19 that the stormwater drains down
    0:01:23 and sometimes you’ll see rats come right out of these sewers.
    0:01:26 Their home is in the sewer in the middle of the street.
    0:01:28 – So you’ve got rats in the sewers,
    0:01:31 rats burrowing under the sidewalks?
    0:01:32 What else can we see?
    0:01:34 – I want to show you something much more interesting.
    0:01:36 You’ll notice along this building perimeter,
    0:01:40 if you let your eyes just continue along,
    0:01:43 you will see the gray concrete that’s light,
    0:01:44 but next to the building,
    0:01:49 you’ll see this dark charcoal stain that’s linear, right?
    0:01:53 The stain goes around, hugs the building,
    0:01:54 that is from rats.
    0:01:57 And that’s what’s called a sebum stain.
    0:02:01 Rodents like to hug walls so they feel safe and secure.
    0:02:03 So that’s a very clear sign.
    0:02:06 And if you came here between 10 and two tonight,
    0:02:09 chances are good, you might see a rat running along there.
    0:02:11 – Bobby Corrigan, as you can tell,
    0:02:14 is something of an enthusiast when it comes to rats.
    0:02:18 Although his enthusiasm is a strange blend
    0:02:21 of appreciator and exterminator.
    0:02:24 – I want to be humane to this animal ’cause I respect it.
    0:02:27 But if you put a rat on my airplane
    0:02:30 when I’m flying over the seas to Paris,
    0:02:33 I want that rat dead in any way possible.
    0:02:36 – He acknowledges that his work has its disadvantages.
    0:02:38 – My wife, when we go out to eat,
    0:02:40 before we step into a new restaurant,
    0:02:42 she’ll say, “Is it safe?”
    0:02:45 These days, I wish I didn’t know what I know.
    0:02:50 – When you walk around these old city streets with Corrigan,
    0:02:52 it’s easy to feel that it’s a rat’s world
    0:02:54 and we’re just living in it.
    0:02:57 As we learned last week in part one of this series,
    0:03:00 New York and other cities are struggling
    0:03:02 to control their rat populations.
    0:03:04 The problem here got so bad
    0:03:07 that the city declared war on rats.
    0:03:08 Today on Freakin’omics Radio,
    0:03:12 how do you execute such a war?
    0:03:14 This one began with a summit.
    0:03:18 – Wow, you realize we’re gonna get so many people
    0:03:20 showing up to talk about rats.
    0:03:21 (audience laughing)
    0:03:24 – We will hear about some battle tactics.
    0:03:26 An ounce of prevention’s worth a pound of cure.
    0:03:29 – But what if it’s too late for prevention?
    0:03:30 – New York City is not going to be
    0:03:32 the first city to do this.
    0:03:36 In fact, we are definitely going to be one of the last.
    0:03:39 – We’ll hear about rat traps, rat poisons,
    0:03:40 rat birth control.
    0:03:42 – You know, birth control on paper
    0:03:45 sounds pretty darn smart, right?
    0:03:48 – And we will consider some other ideas.
    0:03:50 – If prepared well, sure, I’m open.
    0:03:52 Is someone actually serving Norway rat?
    0:03:54 You want fries with that rat?
    0:03:58 Part two of “Sympathy for the Rat” begins now.
    0:04:01 (upbeat music)
    0:04:12 – This is Freakin’omics Radio,
    0:04:15 the podcast that explores the hidden side of everything
    0:04:18 with your host, Stephen Dubner.
    0:04:20 (upbeat music)
    0:04:24 (audience cheering)
    0:04:28 – Bobby Corrigan was born in Brooklyn,
    0:04:31 but his family moved out to the suburbs of Long Island
    0:04:32 when he was a kid.
    0:04:34 This suited Bobby well.
    0:04:36 – I guess I’ve always been a nature nerd.
    0:04:38 I was the kid that was in the backyard
    0:04:40 frying the ants with the magnifying glass.
    0:04:42 Well, my brother played football.
    0:04:46 And so I’ve always followed that path of creepy crawlers
    0:04:49 and animals that were mysterious, but cool,
    0:04:52 and things we didn’t know much about.
    0:04:56 – Still, he didn’t plan on a life devoted to extermination.
    0:04:58 – You know, it’s kind of crazy.
    0:05:00 I came from a poor family.
    0:05:01 I had no money to go to college,
    0:05:04 so I answered an ad in the newspaper
    0:05:06 for an exterminator in New York City.
    0:05:08 And the new guy gets the good job, right?
    0:05:12 So they put me in the sewers to hang rat poison.
    0:05:15 I was frightened to death, to be honest with you.
    0:05:17 – But that fear only boosted his interest
    0:05:20 after working as an exterminator for a few years.
    0:05:21 Corrigan did go to college
    0:05:24 and he studied under a prominent entomologist
    0:05:25 named Austin Fishman,
    0:05:28 a pest control pioneer Corrigan calls him.
    0:05:31 After that, Corrigan joined a graduate program
    0:05:34 at Purdue University in their School of Agriculture.
    0:05:36 – So when I got into grad school
    0:05:40 and I signed on to studying rats as my species,
    0:05:44 I moved into barns that were full of rats.
    0:05:45 This was in Indiana.
    0:05:47 And farmers would tell me, you know,
    0:05:49 we’re always fighting rats.
    0:05:51 So I asked if I could just move into their barn.
    0:05:53 I would camp literally on the floor
    0:05:55 inside these rat infested barns.
    0:06:00 And over time, it’s a whole crazy experience
    0:06:04 that you get to realize just how amazing these mammals are.
    0:06:05 I have to say, looking back,
    0:06:07 it was some of the most exciting years of my life.
    0:06:09 I say that with all seriousness.
    0:06:12 – Corrigan wound up getting a PhD from Purdue
    0:06:14 in rodent pest management.
    0:06:17 And he stayed out there for a while as a professor.
    0:06:21 But eventually he felt the siren call of his hometown.
    0:06:23 And he took a job with the New York City Department
    0:06:25 of Health and Mental Hygiene.
    0:06:28 In a way, this was a very rat-like behavior
    0:06:32 as rats experience that same pull toward home.
    0:06:34 – I use the term long rodent.
    0:06:36 We all know what long COVID means.
    0:06:37 Well, long rodent is, you know,
    0:06:40 once the colonies have become comfortable
    0:06:41 and had many, many families,
    0:06:43 they’re laying down all kinds of pheromones
    0:06:47 with their bodies, they’ll call any new rats into that area.
    0:06:49 They also have memories of their own neighborhoods,
    0:06:51 just like we do.
    0:06:54 So those neighborhoods, once they become really infested,
    0:06:55 there’s a reason for that.
    0:06:58 The rats have found this works for us.
    0:07:00 And that’s gonna continue and be passed on
    0:07:02 to generation after generation.
    0:07:05 – From the rat perspective, that sounds lovely.
    0:07:07 From generation to generation,
    0:07:09 the kind of thing that humans cherish.
    0:07:11 But from the human perspective,
    0:07:14 rats are rarely a thing to cherish.
    0:07:19 Most people see them as disgusting pests at the very least.
    0:07:21 Some people think of them as mass murderers,
    0:07:24 although as we heard in part one of this series,
    0:07:27 some scientists have recently exonerated rats
    0:07:30 on the charge of having spread the black death in Europe.
    0:07:34 Still, the rats’ reputation is terrible.
    0:07:38 So if you are facing the kind of multi-generational infestation
    0:07:41 that Bobby Corrigan was just talking about,
    0:07:42 what do you do?
    0:07:46 The most obvious tool, in many cases, is poison.
    0:07:49 – Poisons, they’re called redenticides,
    0:07:52 meaning to kill rodents, are a primary tool
    0:07:55 that everybody uses to try to kill any rats
    0:07:57 that they see around their property.
    0:07:59 – But Corrigan says this obvious choice
    0:08:01 is often the wrong choice.
    0:08:04 – You would want to start first with not attracting the rats
    0:08:08 with food or clutter in the first place.
    0:08:10 Poisons are probably the last resort
    0:08:14 that should be approached when it comes to rat control.
    0:08:16 It’s an environmental thing.
    0:08:20 – A good example of the environmental threat of rat poison
    0:08:22 is the story of Flocko the Owl,
    0:08:24 a beautiful Eurasian eagle owl
    0:08:27 who lived in Central Park Zoo in New York City.
    0:08:30 Flocko became a celebrity when in 2023,
    0:08:32 he escaped from the zoo
    0:08:35 thanks to a vandal cutting a hole in the cage,
    0:08:38 and he took up residence in Manhattan.
    0:08:39 There were concerns at first
    0:08:43 that he wouldn’t be able to survive outside of captivity,
    0:08:45 but he seemed to be thriving.
    0:08:46 – When I read that, I said,
    0:08:49 well, I am worried about this owl
    0:08:51 because I know the owls of the parks,
    0:08:54 they are preying upon rats and mice out in the parks
    0:08:56 and may be feeding on these poisons.
    0:08:58 – After nine months on the outside,
    0:09:01 Flocko was killed when he flew into a building
    0:09:03 on the Upper West Side.
    0:09:05 A postmortem showed that he had debilitating levels
    0:09:08 of rat poison in his system.
    0:09:11 But it’s not just escaped zoo animals
    0:09:13 who are endangered by rat poison.
    0:09:16 Dogs are, children are.
    0:09:17 Like Bobby Corrigan said,
    0:09:21 poison should probably be a last resort, not a first.
    0:09:24 And how does Corrigan feel about rat traps?
    0:09:29 – Traps, if they’re applied by someone who’s experienced
    0:09:31 and it really does take experience,
    0:09:34 the rat’s a very wily mammal and it’s very smart.
    0:09:37 It’s not as simple as going to the hardware store,
    0:09:37 buying a rat trap,
    0:09:39 putting it out with a glob of peanut butter
    0:09:41 and saying, that’s it.
    0:09:45 So traps can be useful when done by experienced people,
    0:09:47 but we have to acknowledge
    0:09:50 that many of them are simply inhumane,
    0:09:52 especially glue traps.
    0:09:55 If you ever sit and watch a rat or a mouse
    0:09:59 struggling on glue, it’s not a pretty sight whatsoever.
    0:10:01 – We talked in part one of this series
    0:10:04 about the thin line between animals we love
    0:10:05 and treat kindly
    0:10:09 and the animals we consider pests and treat violently.
    0:10:13 It is true that some people do keep rats as pets.
    0:10:14 And of course we’ve used them for years
    0:10:17 as research subjects in medicine, psychology,
    0:10:18 even space travel.
    0:10:23 But we mostly think of them as a thing to be eliminated.
    0:10:26 Even though they are like us mammals
    0:10:30 and not so different from the mammals we celebrate and love,
    0:10:33 so does it make sense to torture a rat
    0:10:35 when you wouldn’t torture a cat or a dog?
    0:10:38 Another rat mitigation solution
    0:10:41 that’s been gaining traction is birth control.
    0:10:43 – So it has great optics.
    0:10:45 We don’t have to use those bad poisons
    0:10:47 and the traps that are inhumane.
    0:10:50 So why not just quote, give them the pill?
    0:10:53 But you have to get the birth control materials
    0:10:57 to large groups of mammals and in cities,
    0:10:59 we have what’s called open populations of rats.
    0:11:02 That means you can have colonies living in sewers,
    0:11:04 rats living in parks, rats living in basements,
    0:11:07 rats living in subways.
    0:11:11 How do you get the birth control to all these colonies?
    0:11:13 Are you bailing out the ocean with a teaspoon,
    0:11:15 I guess is the best way to put it.
    0:11:17 – So how do you keep down the rat population
    0:11:20 in a place like New York?
    0:11:21 The unfortunate answer seems to be
    0:11:24 that there is no one clear solution.
    0:11:28 Part of the problem is that rat data is usually unreliable.
    0:11:31 This is frustrating for someone like Bobby Corrigan.
    0:11:36 We haven’t addressed this issue in 300 years.
    0:11:40 We’ve looked at these rats as just kill them,
    0:11:42 just put out poison, just trap them.
    0:11:45 No science has gone into this,
    0:11:49 but the compass is finally pointing in the right direction.
    0:11:50 – And what makes Corrigan say this
    0:11:53 that the compass is pointing in the right direction?
    0:11:56 Well, last fall, New York City hosted
    0:11:59 the first ever National Urban Rat Summit.
    0:12:03 You know, the credit here goes to Cathy Karatee.
    0:12:06 – Karatee is the new city-wide director of rodent mitigation,
    0:12:08 also known as the rat czar.
    0:12:10 – Within our first couple of weeks of being
    0:12:14 in the position of rat czar, we met for coffee.
    0:12:17 And Cathy said, what if we bring in old scientists
    0:12:20 from around the US and even maybe around the world
    0:12:22 to talk about this issue?
    0:12:25 And from there, it took off.
    0:12:28 (gentle music)
    0:12:32 – Lake Bobby Corrigan, Cathy Karatee,
    0:12:35 is both exterminator and appreciator.
    0:12:36 She knows the animal well.
    0:12:38 I asked her if she could explain
    0:12:41 the secret of the rat’s success in New York.
    0:12:44 – Yes, their fecundity is their superpower.
    0:12:47 Rat’s gestation period is about 21 days.
    0:12:50 You know, three weeks to a litter,
    0:12:52 you can have eight to 12 pups in that litter,
    0:12:54 and then the females in that litter
    0:12:57 are ready to breed at about three months of age again.
    0:13:01 So we just are talking exponential growth,
    0:13:03 and that’s by design, evolutionary.
    0:13:05 They want to produce as much young as possible
    0:13:07 because they’re a prey species.
    0:13:11 The average life expectancy of a New York City rat,
    0:13:14 a wild rat, as we’d call it, is eight to 12 months.
    0:13:17 If you take that same species in the laboratory setting,
    0:13:18 it’s about three years.
    0:13:21 It’s a tough life out there in the wild,
    0:13:22 so the more offspring you produce,
    0:13:25 the better change you have of passing those genes on.
    0:13:27 – I spoke with Karate shortly before
    0:13:29 the inaugural rat summit last fall.
    0:13:31 I asked her for a preview.
    0:13:33 – We’ve put together this summit
    0:13:37 to bring together the leading academic minds in this space,
    0:13:40 the researchers studying urban rats,
    0:13:42 and then different municipal leaders.
    0:13:46 So we have folks joining us from Boston, DC, Seattle.
    0:13:48 Everyone’s grappling with this?
    0:13:50 No city is like, you know what?
    0:13:52 We’re okay with what’s going on.
    0:13:54 – The day of the rat summit arrived,
    0:13:57 Mayor Eric Adams helped set the stage.
    0:14:00 He began by praising Kathy Karate.
    0:14:01 – I am so happy.
    0:14:06 I have a four-star general who is working on
    0:14:07 finally winning the war on rats.
    0:14:10 We will make an impact.
    0:14:13 And if we do so, we’re going to improve the health
    0:14:18 and the mental stability of everyday people in this city.
    0:14:19 So thank you for being here.
    0:14:22 Let’s be energetic, let’s share our ideas.
    0:14:25 Let’s figure out how we unified against
    0:14:28 what I consider to be public enemy number one,
    0:14:29 Mickey and his crew.
    0:14:31 (audience applauding)
    0:14:33 – And then the presentations got underway.
    0:14:35 Our friend Bobby Corrigan gave a talk
    0:14:38 called Remote Rat Sensor Technology,
    0:14:41 Public Health Canaries in the coal mine.
    0:14:43 – We can leave these sensors in place.
    0:14:47 They’re going to work 24/7, 365, no benefits are needed,
    0:14:48 you know, we’re not going to pay them over time.
    0:14:51 None of that, but they’re giving us data.
    0:14:53 – A rat researcher named Kaylee Byers
    0:14:56 gave a talk called More Than Pests,
    0:14:59 Rats as a Public and Mental Health Issue.
    0:15:01 Byers teaches at Simon Fraser University
    0:15:02 in British Columbia, Canada.
    0:15:05 She opened her talk by showing a global map
    0:15:07 of the rat’s reach.
    0:15:09 Only a very few places are spared,
    0:15:11 Antarctica, for instance,
    0:15:15 and a big rectangle in the middle of Canada.
    0:15:17 – You might be looking at this rat map and saying,
    0:15:21 oh, what’s going on over here, this little blank space?
    0:15:24 That’s Alberta, the rat-free province of Canada.
    0:15:28 We do actually have rats, there’s many fewer of them,
    0:15:32 but Alberta has marketed itself as the rat-free province.
    0:15:33 – And here’s a person responsible
    0:15:35 for keeping Alberta rat-free.
    0:15:39 – Karen Wickerson, I’m the rat and pest specialist
    0:15:41 for the province of Alberta.
    0:15:43 – Wickerson was not able to make the rat summit,
    0:15:46 although she did visit New York not long after.
    0:15:48 We spoke with her in a studio.
    0:15:50 – So I’m in charge of overseeing the program,
    0:15:53 which is Provincial Lied.
    0:15:58 I coordinate response to rat reports, rat infestations,
    0:16:01 if we have them.
    0:16:05 I work with people who are part of the rat patrol
    0:16:07 at the Alberta Saskatchewan border.
    0:16:10 They check along the border twice a year,
    0:16:13 and they report back to me if they do find rats at all.
    0:16:17 Alberta is just over 250,000 square miles.
    0:16:19 That’s roughly the same size as Texas,
    0:16:22 where there are many rats.
    0:16:24 But Alberta says it does not have
    0:16:28 a single breeding population of rats.
    0:16:31 Karen Wickerson gives some credit to the public.
    0:16:33 – Albertans are very proud.
    0:16:35 I’ve had people go to great lengths
    0:16:37 to figure out how to report a rat sighting,
    0:16:39 and they get ahold of me and they say,
    0:16:42 “Oh, I know, I’m supposed to report this.
    0:16:44 I want you to know.
    0:16:46 I saw a rat at this location.”
    0:16:49 – Wickerson told us that she gets about 500 reports
    0:16:51 of rat sightings a year,
    0:16:55 but that only around 30 of them are legitimate.
    0:16:57 How can this be?
    0:17:00 Apparently when rats are rare,
    0:17:02 a lot of people don’t even know what a rat looks like.
    0:17:05 – If you’ve lived in Alberta your whole life,
    0:17:08 you probably can’t identify one when you see it.
    0:17:10 I can talk about the reports we receive
    0:17:14 of people misidentifying them as musk rats.
    0:17:17 They’re a larger rodent, have a waddle, long tail.
    0:17:19 We receive a lot of reports of them
    0:17:21 where people think they are rats.
    0:17:25 – So what does it take to be essentially rat-free?
    0:17:29 Alberta has run a strict anti-rat program since the 1950s.
    0:17:31 The Norway rat was migrating then
    0:17:34 in great numbers from the eastern part of Canada,
    0:17:38 and farmers out west saw the potential for crop damage.
    0:17:40 – Because of the damage they could cause,
    0:17:42 they declared them a pest.
    0:17:45 Being a pest, an agricultural pest in Alberta,
    0:17:48 means that every Albertan is required to control them.
    0:17:52 – Among rat people, Alberta is famous.
    0:17:55 The way Pine Valley is famous among golf people
    0:17:58 as a remote and sanctified place,
    0:18:00 almost too good for this world.
    0:18:02 – People are desperate and they want to know
    0:18:04 what our secret is.
    0:18:06 I always say like, we’re at such an advantage
    0:18:09 because the program started right when
    0:18:11 rats arrived to our boundary.
    0:18:14 We prevented them from spreading into the province
    0:18:15 and establishing.
    0:18:19 So for me to comment on populations now that do exist,
    0:18:23 you know, it’s hard for me to really give advice.
    0:18:27 I would say that public education is always critical.
    0:18:28 It’s challenging.
    0:18:31 I do really feel for people in other jurisdictions.
    0:18:34 – So how did Karen Wickerson enjoy her visit
    0:18:38 to the super ratty jurisdiction of New York?
    0:18:41 – I found it fascinating because I don’t see rats
    0:18:43 on the street in Alberta.
    0:18:47 So my first night I was walking out for dinner
    0:18:50 and I have to say I was delighted when I saw a rat
    0:18:53 munching on a bag of garbage.
    0:18:58 – As a New Yorker, I am of course proud
    0:19:02 that we keep coming up with new ways to entertain visitors,
    0:19:04 but we should talk about the garbage.
    0:19:06 – We dump all this trash in our curbs
    0:19:10 and we sit around and we wonder why we have a rat problem.
    0:19:11 – That’s coming up after the break.
    0:19:14 I’m Stephen Dubner and this is Freakin’omics Radio.
    0:19:20 (dramatic music)
    0:19:26 When we first set out to make this series on rats,
    0:19:29 we were inspired by what you might call
    0:19:32 a foundational text, a book called Rats,
    0:19:35 Observations on the History and Habitat
    0:19:40 of the City’s Most Unwanted Inhabitants by Robert Sullivan.
    0:19:42 I remembered reading an excerpt of the book
    0:19:43 in the New York Times magazine
    0:19:46 when it was published in 2004.
    0:19:49 And then recently, a dear old friend of mine died
    0:19:51 and I inherited some of his books.
    0:19:53 Rats was one of them.
    0:19:55 My friend, Ivan, was the kind of reader
    0:19:57 who likes to underline interesting passages
    0:19:59 of a book as he goes.
    0:20:01 When I sat down to read his copy of Rats,
    0:20:05 I found that roughly half of it was underlined.
    0:20:08 And that’s what I told Robert Sullivan when I called him up.
    0:20:10 – What a lovely thing to hear.
    0:20:14 So yeah, it’s tough to be known as a rat guy,
    0:20:16 but then right after that,
    0:20:18 it’s good to be known as a rat guy.
    0:20:22 – I asked Sullivan to introduce himself for the recording.
    0:20:25 – My name’s Robert Sullivan and I write things.
    0:20:27 – And I asked for a bit more detail.
    0:20:28 – My name is Robert Sullivan
    0:20:31 and I write books and magazine articles
    0:20:33 and I write about places
    0:20:36 that maybe people haven’t looked at
    0:20:38 or I try to look at places differently
    0:20:41 from maybe how they’ve been looked at.
    0:20:45 – So you have written a lot of articles, several books.
    0:20:48 Are you still best known for Rats, do you think?
    0:20:50 – The idea that I’m best known for anything
    0:20:52 is an idea I struggle with.
    0:20:54 – Hey, you won a Guggenheim.
    0:20:55 – I did, it’s not clear.
    0:20:58 They could have been thinking of another Robert Sullivan.
    0:21:04 I asked Sullivan to explain how he had come to write about rats.
    0:21:07 – The concrete reason was I was on a reporting job.
    0:21:11 I was covering a whale hunt for the New York Times magazine.
    0:21:16 I was out on a reservation, the McCall Nations Reservation,
    0:21:19 out at the very tip of the United States of America,
    0:21:22 the continental United States, the Pacific Northwest,
    0:21:25 and people were there to protest with the hunting of whales.
    0:21:26 – And this was a Native American tribe
    0:21:29 that had kind of a grandfathered in license to hunt them?
    0:21:32 – They had it in their treaty rights.
    0:21:35 There were people on the reservation who believed
    0:21:38 that maybe we shouldn’t hunt whales right now.
    0:21:40 There are also people who thought they should.
    0:21:42 There were also people who thought
    0:21:44 that whether they should or they shouldn’t was a moot point
    0:21:47 because it’s a matter of tribal sovereignty.
    0:21:50 And this was an incredible thing to be witness
    0:21:53 of this debate and this action.
    0:21:55 While I was there, I met a bunch of people
    0:21:58 who were working for animal rights groups.
    0:22:00 And one of them said,
    0:22:02 “I’m not gonna be here tomorrow for the protest.
    0:22:04 I’ve got to go back to Seattle.
    0:22:06 Got to go back to our offices.”
    0:22:07 I asked, “Why?”
    0:22:09 And they said, “Because we have pest control people coming.”
    0:22:12 And I said, “Well, what are you doing?”
    0:22:14 And they said, “We have rats.”
    0:22:17 I said, “Are you gonna trap and release them or what?”
    0:22:20 ‘Cause I just figured, and they said, “No, they’re rats.
    0:22:23 We’re going to have the exterminator take care of them.”
    0:22:28 It just suddenly dawned on me in my abstract pursuit
    0:22:31 of where is the division between what we think of
    0:22:34 as natural and not natural,
    0:22:37 that this was a line in the philosophical sand.
    0:22:44 – So that’s what led Robert Sullivan to write about rats,
    0:22:47 but it is the depth of the reporting
    0:22:50 and the thinking and writing that makes his book spectacular.
    0:22:54 It is brash and clever and interesting on every page.
    0:22:57 I can see why Ivan couldn’t stop underlining.
    0:22:58 The book feels like a cross
    0:23:02 between punk anthropology or rodentology, I guess,
    0:23:04 but there is a lot of anthro in there,
    0:23:07 and cheeky encyclopedia.
    0:23:10 Rat control programs, Sullivan writes,
    0:23:14 are like diets in that cities are always trying a new one.
    0:23:18 In the city, rats and men live in conflict,
    0:23:20 one side scurrying from the other
    0:23:23 or destroying the other’s habitat,
    0:23:25 an unending and brutish war.
    0:23:28 Rat stories are war stories,
    0:23:31 and they are told in conversation and on the news
    0:23:35 in dispatches from the front that is all around us.
    0:23:38 I asked Sullivan what he thought of New York mayor,
    0:23:42 Eric Adams’ war on rats and the recent rat summit.
    0:23:46 – Typically, I try to ignore what mayors say about rats.
    0:23:48 – He was indicted not long after.
    0:23:50 Do you think that was a coincidence or no?
    0:23:53 Do you think the rats have the pull to make that happen?
    0:23:56 I think that the history of rat control
    0:23:59 in New York City and many cities is aligned
    0:24:01 with the history of mayors wanting to get attention
    0:24:04 for being great and taking care of things.
    0:24:06 Just starting way back,
    0:24:09 Mayor Lindsey gave out metal garbage cans.
    0:24:12 Mayor Dinkins built housing,
    0:24:17 very effective way to help with rat problems.
    0:24:21 Mayor Giuliani took trash cans off the streets in Harlem.
    0:24:23 It’s a kind of tributary, I guess,
    0:24:25 of the broken windows theory that says that
    0:24:28 if you take the trash cans off the street,
    0:24:30 people won’t throw trash on the streets.
    0:24:34 Mayor Bloomberg is the rat data guy.
    0:24:37 He was all about where the data is for rats,
    0:24:40 like where rat bite reports are,
    0:24:42 which is a complicated statistic.
    0:24:43 – Why?
    0:24:46 – Because people who are getting bitten by rats
    0:24:48 might not report them,
    0:24:52 might not have the wherewithal or the, frankly, resources
    0:24:54 to go about doing that.
    0:24:57 And so Adams is gonna kill them
    0:24:59 by drowning them in beer or whatever he does.
    0:25:02 Like, it’s just brutal war on rats
    0:25:04 and take no prisoner style.
    0:25:09 – When Sullivan talks about Eric Adams
    0:25:11 drowning rats in beer,
    0:25:14 he is referring to an idea that Adams promoted in 2019
    0:25:17 when he was borough president of Brooklyn.
    0:25:21 This involved an Italian rat trap called an echo meal.
    0:25:23 It is baited with nuts or seeds.
    0:25:27 A rat upon entering drops through a trap door
    0:25:31 into a vat filled with a green alcohol-based solution.
    0:25:34 Say what you will about Eric Adams as an elected official.
    0:25:36 He’s got a lot of problems at the moment,
    0:25:37 and by the time you hear this,
    0:25:39 he may have been shoved out of office,
    0:25:43 but he could never be accused of flip-flopping on rats.
    0:25:46 Shortly after he was elected mayor in 2022,
    0:25:49 he signed into law a rat action plan.
    0:25:51 It included four key components.
    0:25:54 Rat-resistant trash containers,
    0:25:56 more timely trash pickups,
    0:25:58 the creation of rat mitigation zones,
    0:26:02 and a crackdown on rats around construction sites.
    0:26:05 Here’s what one city council member said at the time.
    0:26:08 Today, we declare that rats will no longer be
    0:26:12 the unofficial mascot of New York City.
    0:26:13 This rat action plan, of course,
    0:26:17 required a rat czar in the person of Kathy Karate,
    0:26:19 and she explained that a major focus of the plan
    0:26:22 is to cut down the rats’ food supply.
    0:26:24 – What we’re effectively doing
    0:26:26 is making their lives more stressful
    0:26:29 and cutting off their superpower to breed.
    0:26:32 There’s a whole 99-page report
    0:26:34 about how we’re going to do that,
    0:26:35 ’cause again, simple things are complex
    0:26:38 when we talk about the density of New York
    0:26:40 for a long time, New York City.
    0:26:42 Before we were known for our black bags on the curb,
    0:26:44 we were known for our steel trash cans on the curb,
    0:26:47 as made famous by Oscar the Grouch.
    0:26:50 ♪ Oh, I love trash ♪
    0:26:51 ♪ Anything ♪
    0:26:54 – So the can he sits in was ubiquitous to New York
    0:26:55 before the plastic bag.
    0:26:57 – If you have never visited New York City,
    0:26:59 it may surprise you to learn that most trash
    0:27:02 is simply left out for pickup on the sidewalk
    0:27:04 in big plastic bags.
    0:27:06 As Karate says, trash used to be put
    0:27:08 in metal cans with lids.
    0:27:11 During a sanitation strike in 1968,
    0:27:15 those cans overflowed with tons of loose trash
    0:27:20 and newly invented plastic bags came to the rescue.
    0:27:23 Plastic was also quieter and much lighter,
    0:27:26 which made the returning sanitation workers happy.
    0:27:27 There was just one problem.
    0:27:31 Rats had an easy time chewing through the plastic.
    0:27:34 So what’s the new plan?
    0:27:36 – We’re moving towards containers,
    0:27:39 which means basically a garbage can with a secure lid.
    0:27:41 – These new containers are also made of plastic,
    0:27:44 but a much thicker grade than the flimsy bags.
    0:27:48 – And as of November this year, 2024,
    0:27:50 there’ll be different administrative code
    0:27:54 and legislation in place that 70% of New York City waste
    0:27:56 will be back in containers.
    0:27:59 – And here’s the person who can tell us more about that.
    0:28:01 – My name is Jessica Tish.
    0:28:03 I am the New York City Sanitation Commissioner.
    0:28:06 – That’s what Tish was when we spoke a few months ago.
    0:28:09 She has since become Commissioner
    0:28:11 of the New York City Police Department.
    0:28:12 The previous one resigned
    0:28:15 in the midst of a federal investigation.
    0:28:17 The one before that resigned
    0:28:19 after clashing with the mayor.
    0:28:23 Like I said, the Adams administration has been a mess.
    0:28:27 In any case, when Jessica Tish was running sanitation,
    0:28:30 she understood just how important that job is.
    0:28:34 – Sanitation is the essential service in any city,
    0:28:37 but particularly in New York City.
    0:28:41 Every day, we leave 44 million pounds of trash
    0:28:43 out on our curbs.
    0:28:47 And from my perspective as a lifelong New Yorker,
    0:28:48 New York City hasn’t really changed
    0:28:52 the way we manage that trash in decades.
    0:28:55 For the past 50 years,
    0:28:58 we have been leaving our trash out on our curbs
    0:29:00 in black trash bags.
    0:29:02 It looks gross.
    0:29:05 In the summer, it smells gross.
    0:29:09 One third of the material in those black bags is human food.
    0:29:13 And unfortunately, human food is also rat food.
    0:29:15 So we dump all this trash in our curbs
    0:29:18 and we sit around and we wonder why we have a rat problem.
    0:29:21 The single biggest swing that you can take
    0:29:24 at the rat problem in New York City
    0:29:27 is getting the trash bags off of the streets.
    0:29:31 And that is what we have set out to do.
    0:29:32 We don’t want the bags on the streets.
    0:29:36 Instead, we want our trash in containers.
    0:29:39 Most cities around the world
    0:29:43 have been containerizing their trash for decades.
    0:29:47 New York City is not going to be the first city to do this.
    0:29:51 In fact, we are definitely going to be one of the last.
    0:29:55 This is long overdue and it works everywhere else.
    0:29:58 – Okay, so let’s get into the details.
    0:30:00 Smaller buildings and single family homes
    0:30:02 will have their own bins.
    0:30:05 – We have developed, I would say, a gorgeous new,
    0:30:09 standardized New York City official wheelie bin.
    0:30:11 A lot of people laugh at us
    0:30:13 because they think we sound like
    0:30:16 we have discovered the wheelie bin.
    0:30:18 We acknowledge that we have not.
    0:30:21 Nonetheless, we have a standardized wheelie bin now
    0:30:24 in New York City that all one to nine unit residential buildings
    0:30:26 will be required to use.
    0:30:28 – And how about bigger buildings?
    0:30:29 – You would need in those buildings
    0:30:31 too many of those wheelie bins.
    0:30:33 It would become unwieldy.
    0:30:36 So instead, for those large buildings,
    0:30:41 we are going to put large fixed on-street containers.
    0:30:45 These containers are about four cubic yards.
    0:30:47 The bins do take up parking spaces,
    0:30:50 but because they are being used
    0:30:54 just for the large buildings of 30 units or more,
    0:30:58 it’s not as big a hit to parking citywide.
    0:31:01 As you may otherwise expect,
    0:31:04 we estimate that it’s about 3% citywide.
    0:31:07 – These new large on-street containers
    0:31:10 will also require new garbage trucks.
    0:31:12 – Sanitation workers cannot lift
    0:31:14 these four cubic yard containers.
    0:31:16 In the United States,
    0:31:20 we didn’t have a large automated side loading truck
    0:31:22 that worked in cities.
    0:31:26 And so we developed that truck
    0:31:29 with some vendors who do work in Europe.
    0:31:32 And we rolled out the first
    0:31:35 of these automated side loading trucks
    0:31:39 that are gonna hoist these four cubic yard containers.
    0:31:42 – If you’ve ever seen garbage trucks in Germany
    0:31:46 or Singapore or, well, a lot of places,
    0:31:48 the site of a New York City garbage truck
    0:31:52 extending its claws to lift and dump a big trash can
    0:31:55 may not impress you, but here it’s a big deal.
    0:31:57 The program is currently being piloted
    0:32:00 in a few uptown neighborhoods, including Harlem.
    0:32:03 When someone posted a video of the truck in action
    0:32:06 on social media, the sanitation department
    0:32:08 retweeted the video with a message.
    0:32:10 This was our moon landing.
    0:32:14 Now, before we go making fun of New York City
    0:32:17 for what some people might consider an overstatement,
    0:32:19 let’s consider this.
    0:32:22 Trash tech is one thing to get right.
    0:32:24 Trash behavior is another.
    0:32:27 Jessica Tisch realizes this.
    0:32:28 – Change is hard.
    0:32:30 I think generally having worked my whole career
    0:32:33 in city government, I see that.
    0:32:38 It’s a change that affects all 3.5 million residences
    0:32:42 in New York City, all 8.3 million New Yorkers,
    0:32:44 and all 200,000 businesses.
    0:32:47 Taking out your trash is something you do every day.
    0:32:49 So now, by containerizing it,
    0:32:51 we’re asking everyone in the city
    0:32:53 to change the way they do something.
    0:32:58 – And that’s not the only behavior change to worry about.
    0:33:00 Back on the street with Bobby Corrigan,
    0:33:03 we still haven’t seen a rat, but on a nearby park bench,
    0:33:07 we do come across signs of recent human activity,
    0:33:09 a discarded wrapper from a raisin cake.
    0:33:13 – This is classic right here.
    0:33:14 Someone just came recently.
    0:33:17 They sat down to have their little snack.
    0:33:20 Human beings, I don’t know that what I’ve read
    0:33:23 is 20 to 25% of us as a species,
    0:33:24 we do that behavior.
    0:33:28 That 20 to 25% is all the rats need.
    0:33:30 Probably it’s triple what they need.
    0:33:33 The rats that live here will come out and say,
    0:33:35 “Well, how much was left in that wrapper?”
    0:33:38 And the answer is enough for them tonight.
    0:33:41 We can’t have this behavior, but we can’t get away from it.
    0:33:45 No matter what postage you put up, please don’t litter.
    0:33:46 Please do your trash right.
    0:33:50 Human beings, some don’t care, leave me alone.
    0:33:51 – Further down the street,
    0:33:54 we come across a bank of the new trash containers
    0:33:55 for big buildings.
    0:33:57 Corrigan is impressed.
    0:34:00 – So this is a very smart thing for a city to do,
    0:34:04 is what we see here with this new bank of containerization
    0:34:07 that instead of leaving bags on a curb,
    0:34:09 they get put into a bank.
    0:34:13 The key thing is to make sure that if a car hits this
    0:34:17 or dents it or breaks it, that’s gonna be expensive, right?
    0:34:20 So everything’s gonna have its pluses and minuses.
    0:34:23 Actually, everything about New York’s new trash plan
    0:34:24 is expensive.
    0:34:28 The new bins, the new trucks, the new vigilance.
    0:34:29 – Long-term sustainability,
    0:34:32 this is gonna save hundreds of millions of dollars
    0:34:33 for a city.
    0:34:35 This is the most environmentally smart thing you could do,
    0:34:37 the most humane thing you could do.
    0:34:41 If the rats wanna move on to some other place, go for it.
    0:34:46 – That’s a nice thought, in theory at least,
    0:34:48 that New York City’s rats will just move on
    0:34:52 to some other place if their food supply is constrained.
    0:34:54 But first, there needs to be evidence
    0:34:58 that the new containerization plan is actually working.
    0:34:59 The other day, walking down the street,
    0:35:02 I came across a few of the new wheelie bins
    0:35:04 that Jessica Tish is so excited about.
    0:35:07 They were lying on their sides,
    0:35:10 the lids broken off the hinges.
    0:35:13 And if I were a rat, I would be excited.
    0:35:14 What do we have here?
    0:35:19 Shake Shack, Luke’s Lobster, maybe even per se?
    0:35:22 There have also been reports of rats chewing through
    0:35:26 these supposedly rat-proof trash bins.
    0:35:27 In a recent interview,
    0:35:30 the president of New York’s Sanitation Workers Union
    0:35:33 said things that work throughout the country
    0:35:35 don’t work in New York.
    0:35:39 New York is New York, it’s its own thing.
    0:35:43 Now, given his position, he may be sending a message
    0:35:46 because the more you automate trash pickup,
    0:35:50 the fewer jobs there will be for sanitation workers.
    0:35:51 Coming up after the break,
    0:35:55 is a rat-free city even possible?
    0:35:56 It’s clearly possible that you can have
    0:36:00 an urban area without rats, but they do love it there.
    0:36:02 I’m Stephen Dovner, this is Free Economics Radio.
    0:36:03 We’ll be right back.
    0:36:06 (dramatic music)
    0:36:15 Before the break, we heard New York City rat czar
    0:36:19 Kathy Karate say that by the end of 2024,
    0:36:22 some 70% of the city’s trash was no longer
    0:36:24 being placed in flimsy plastic bags,
    0:36:27 but rather in sturdy plastic bins.
    0:36:30 – The goal is 100%.
    0:36:32 – What’s the timeline for that?
    0:36:34 We’re waiting to kind of play out these pilots
    0:36:35 and see what the feedback is,
    0:36:38 what’s the best technology that works.
    0:36:40 Rats do not care about jurisdiction,
    0:36:43 so we need to think about how we do this work
    0:36:45 as a whole-of-city approach.
    0:36:48 – That whole-of-city approach will still include
    0:36:52 some poisons or treatments, as Karate calls them.
    0:36:54 – Some of our, quote, more sexy treatments,
    0:36:57 rat ice is one of them, that is dry ice,
    0:37:00 it off gases carbon dioxide,
    0:37:04 and that asphyxiates the rats right in their burrows.
    0:37:06 We also use a technology called BurrowRx,
    0:37:10 similar idea, it off gases carbon monoxide.
    0:37:12 The rats asphyxiate in their burrow,
    0:37:14 and a new technology that’s come out
    0:37:15 in the last couple years is a canister
    0:37:19 of carbon dioxide, same application.
    0:37:21 The difference with that is we can measure
    0:37:23 how much gas is flowing out of the tank.
    0:37:26 We can actually use that in closer proximity to buildings,
    0:37:29 which is really important in a dense city like New York.
    0:37:31 – And how about the rat birth control?
    0:37:33 We discussed earlier with Bobby Corrigan.
    0:37:36 – Most of the birth control contraceptive
    0:37:39 that’s on the market for rats requires a constant feed,
    0:37:42 meaning they have to feed on it over and over again,
    0:37:46 and if we have food competition, that becomes a challenge.
    0:37:49 – So the mayor who appointed you, Eric Adams,
    0:37:52 this administration is turning out,
    0:37:54 especially in recent weeks as we speak,
    0:37:56 to be one of the most problematic,
    0:37:58 potentially corrupt administrations recently.
    0:38:01 All sorts of investigations, seizures of cell phones,
    0:38:04 the resignation of the police chief and so on.
    0:38:08 What’s it like to be representing a city agency
    0:38:12 like you are now with all that storm going on around?
    0:38:14 I’m just curious from the personal perspective
    0:38:17 of how hard it makes your job.
    0:38:18 – You know, we have a job to do,
    0:38:22 and I come to work every day committed to doing that.
    0:38:26 The immense responsibility to do this well
    0:38:27 for the city that I love,
    0:38:29 for all the people who live in this city
    0:38:32 and feel such a heavy impact from that, that’s the focus.
    0:38:34 – I could also see that because of your job
    0:38:37 and because of how much people care about rats.
    0:38:39 I could imagine if you do this well,
    0:38:41 that you are a mayoral material.
    0:38:42 Is that an ambition?
    0:38:45 – No, I’m just focusing on serving the public.
    0:38:48 I was out twice this week, once in Brooklyn,
    0:38:50 once in downtown Manhattan,
    0:38:52 walking with groups talking about rats.
    0:38:55 I’ve held folks hands as they’re tearing up
    0:38:57 about rats that are in their homes.
    0:38:58 And then on the other side, you know,
    0:39:01 folks who are inventing their own devices
    0:39:03 to keep rats out of their property.
    0:39:04 That’s what I love.
    0:39:06 I love the city, I love our ingenuity,
    0:39:09 our human ingenuity and our rat ingenuity.
    0:39:11 And that’s what keeps me fired up about this work.
    0:39:18 – So how are Karate and her colleagues performing
    0:39:21 in the early days of this war on rats?
    0:39:24 As she told us in part one,
    0:39:27 the science of rat measurement is not very sophisticated.
    0:39:29 There is no reliable rat headcount.
    0:39:33 So the metrics she uses are a bit removed.
    0:39:36 Rat complaints called into the city’s 311 line,
    0:39:41 for instance, and rat sightings in the new mitigation zones.
    0:39:45 Those numbers are down, but much more data is needed.
    0:39:49 And there is a potential countervailing force.
    0:39:52 A new research paper by a large team of biologists
    0:39:56 and pest control experts argues that climate change
    0:39:58 is contributing to the rise of the rat population
    0:40:00 in New York and other big cities.
    0:40:05 So maybe the rat will remain our unofficial mascot.
    0:40:07 – It’s clearly possible that you can have
    0:40:10 an urban area without rats, but they do love it there.
    0:40:13 – That is the Harvard economist Ed Glazer.
    0:40:15 We heard from him in part one of this series as well.
    0:40:20 He is an expert in and huge fan of cities.
    0:40:22 And he grew up in Manhattan.
    0:40:26 I asked Glazer what he thinks of the city’s rat action plan.
    0:40:28 – Impacting the food supplies seems sensible,
    0:40:32 though that requires New Yorkers to be very attentive
    0:40:33 about their trash, which is not something
    0:40:35 I remember all New Yorkers being,
    0:40:37 but perhaps that can be managed.
    0:40:39 – I don’t know how much time you’ve been spending
    0:40:42 in New York lately, but there has been a wholesale change,
    0:40:47 which is the conversion from plastic bags of trash
    0:40:49 that you just throw out onto the sidewalk
    0:40:50 and wait for sanitation to come pick up,
    0:40:53 which plainly doesn’t seem very rat-proof.
    0:40:56 In fact, it’s not at all, to a requirement
    0:40:59 that trash be contained in plastic bins with a top.
    0:41:03 It seems pretty darn sensible and indeed easy.
    0:41:04 – I agree with that.
    0:41:05 That sounds perfectly reasonable,
    0:41:07 although you’re still depending upon the New Yorker
    0:41:09 actively like shutting the plastic bin
    0:41:11 and keeping it effectively closed.
    0:41:12 – Now, what about you, Ed?
    0:41:15 If you were rat czar, in addition to changing the way
    0:41:18 food is disposed of, what other solutions
    0:41:19 might you think about?
    0:41:20 – Well, I would of course start
    0:41:22 with something like measurement.
    0:41:24 One article I saw was that Hong Kong seems
    0:41:26 to be doing a lot with heat-vision things,
    0:41:29 so they’re looking at the rats moving around at night.
    0:41:30 I imagine you could do that
    0:41:32 with some combination of drones and satellite
    0:41:34 in a way that would give you an effective idea
    0:41:36 of where the rat hotspots are.
    0:41:38 – Why would measurement be important for you?
    0:41:39 – Because I want to know
    0:41:40 whether whatever I’m doing is working.
    0:41:41 These things might be right,
    0:41:43 but without measurement, who knows?
    0:41:46 And I think in everything where there’s a problem
    0:41:48 and you don’t feel like you’ve seen a solution
    0:41:50 that’s been tried 50 times and it always works,
    0:41:53 the first thing is to start with the humility to learn.
    0:41:56 Trash cancel, let’s see if the rat density
    0:41:58 goes down sufficiently in this region.
    0:42:00 Presumably, this should be compared
    0:42:01 with the traditional poisoning method.
    0:42:02 – As far as we can tell,
    0:42:06 there’s not really been any kind of decent rat census.
    0:42:07 Why do you think that is?
    0:42:09 Is it that hard?
    0:42:10 – I think it’s pretty hard,
    0:42:12 because a lot of them are indoors.
    0:42:14 Even if you could have drones full-time
    0:42:17 on every alleyway in the city at night,
    0:42:18 that’s not gonna give you a full measure.
    0:42:21 And you don’t even know if you’re seeing a rat at 1 a.m.
    0:42:22 and a rat at 3 a.m.
    0:42:23 Are these the same rats or not?
    0:42:24 Are you actually gonna know that?
    0:42:26 – You know, there was one solution
    0:42:27 we didn’t touch on, one potential solution,
    0:42:28 which has been tried before,
    0:42:31 I believe in Egyptian cities in the old days use this,
    0:42:33 which is just armies of cats.
    0:42:34 Do you like that idea?
    0:42:37 – So Sullivan claims that cats can’t take down
    0:42:41 a fully grown rat, in which case you need terriers.
    0:42:42 Having enough terriers to take on,
    0:42:45 if you thought, let’s say we were at 2 million rats
    0:42:47 in New York, that’s a lot of terriers.
    0:42:48 And it’s not like dogs
    0:42:50 don’t potentially carry diseases as well.
    0:42:52 I’m always worried about introducing large numbers
    0:42:55 of some other species to get rid of one species.
    0:42:57 One thing we haven’t talked about is the eating of rats.
    0:43:00 There’s at least some tradition in parts of China
    0:43:02 for eating rats.
    0:43:04 That strikes me as being an enormously sensible thing,
    0:43:07 somewhat similar to the East Asian practice
    0:43:08 of selling night soil.
    0:43:12 So both Chinese and Japanese cities engaged
    0:43:15 in the practice of basically selling their human excrement
    0:43:17 to farmers in nearby areas.
    0:43:19 And that created a very virtuous circle
    0:43:21 where the farmers had better land
    0:43:23 and the excrement got removed.
    0:43:25 Dealing with the prompt by turning it into something
    0:43:28 that’s desirable, like food, that seems kind of good.
    0:43:29 Now most of the time in the West,
    0:43:31 we haven’t been able to stomach it,
    0:43:33 but that strikes me as a thing to potentially think about.
    0:43:37 – Yeah, I read now the rats that are currently eaten
    0:43:39 in China are often the bamboo rat,
    0:43:42 says they’re specifically bred for consumption,
    0:43:45 an estimated 66 million raised annually in China.
    0:43:48 You don’t happen to know how a bamboo rat tastes
    0:43:50 versus a Norway rat, do you?
    0:43:51 – I do not know.
    0:43:53 I have never eaten either kinds of rat,
    0:43:55 but I would happily eat a bamboo rat in Fujian
    0:43:56 if I were there.
    0:43:59 – What about eating a Norway rat in New York,
    0:44:01 if prepared well?
    0:44:03 – If prepared well, sure, I’m open.
    0:44:05 Is someone actually serving Norway rat?
    0:44:09 – We did look around to see if anyone
    0:44:10 in New York is serving rat.
    0:44:13 We checked in with a restaurant where for another episode,
    0:44:16 I once ate a bunch of insects, which were delicious,
    0:44:18 but they had shut down.
    0:44:22 We could not find rat on a single restaurant menu
    0:44:23 in New York City.
    0:44:25 We also wrote to some private chefs.
    0:44:28 I figured they get unusual requests all the time,
    0:44:30 but no luck there either.
    0:44:32 Here’s how one chef replied.
    0:44:35 Unfortunately, I am not able to source this for you.
    0:44:36 However, I would be happy to cook for you
    0:44:38 and your guests a beautifully constructed
    0:44:40 dinner using squab.
    0:44:43 We passed on that, squab is too easy.
    0:44:48 – I have eaten rat, but I’m gonna tell you that I cheated.
    0:44:50 – That again is Bobby Corrigan,
    0:44:52 the urban rodentologist.
    0:44:55 We’re still huddled with him outside in an alleyway.
    0:44:58 – And the way I cheated is I have a friend
    0:45:02 who works in a laboratory studying drugs and pharmaceuticals
    0:45:04 and they use it on rats.
    0:45:06 So I just said, can you bring me a rat?
    0:45:10 So I ate a laboratory rat, but it’s the same species.
    0:45:12 It’s the same muscle tissue, it’s the same everything.
    0:45:15 So technically, did I eat rat?
    0:45:16 Yes.
    0:45:17 Did I eat nori rat?
    0:45:18 Yes.
    0:45:20 But did I eat wild nori rat off the streets
    0:45:22 that may have come out of a sewer?
    0:45:24 I would be very dumb to do that.
    0:45:29 It’s full of internal worms, viral, you know, it’s disgusting.
    0:45:32 I would not, you’d be dumb to do such a thing.
    0:45:34 – Our next question for Corrigan was,
    0:45:36 well, you know the next question.
    0:45:38 Did his rat taste like chicken?
    0:45:39 – Yes.
    0:45:42 But here’s the thing, all man with muscle tissue, right?
    0:45:44 It’s not that different.
    0:45:47 – Standing in the cold with Corrigan today,
    0:45:48 we aren’t hoping to eat rats,
    0:45:50 we’re still just trying to spot one.
    0:45:54 So far on this tour, we have seen plenty of ARS,
    0:45:57 active rodent signs, but no active rodents.
    0:46:00 Corrigan still has faith.
    0:46:03 – I would put it at about 50, 50 that we’re gonna see
    0:46:05 at least a couple of rats.
    0:46:08 – We head over to a small park in Tribeca.
    0:46:12 Rats love parks because the noy rat
    0:46:14 is actually from Mongolia.
    0:46:18 And in Mongolia, their life was to burrow into the soil
    0:46:19 of the fields of Mongolia.
    0:46:22 So their brain says, get into the earth, right?
    0:46:25 Geotropic positive, get towards the earth.
    0:46:27 Squirrels are geotropic, negative,
    0:46:29 climb trees away from the earth.
    0:46:33 So it’s a situation where parks, if the soil is healthy,
    0:46:37 which it has to be for a park to keep the plants growing,
    0:46:39 the rats get down, they’ll dig a hole,
    0:46:42 you’ll see a hole probably, we’ll find one here shortly.
    0:46:44 – We do find a hole and then another,
    0:46:48 then four more, six burrow holes in one small area
    0:46:50 of one small park.
    0:46:53 – Rodents are really great examples of work hard
    0:46:55 and you’ll be successful, right?
    0:46:58 So these animals, they’re constantly digging in soil,
    0:47:02 constantly constructing burrows, constantly seeking food.
    0:47:03 You know, they get it done.
    0:47:06 And so when people say it’s so hard to get rid of rats,
    0:47:09 it’s like, that’s right, because you’re up against
    0:47:12 a hard-working, intelligent, small rodent
    0:47:13 that we don’t appreciate enough.
    0:47:16 I’m constantly thinking, you know,
    0:47:20 we could actually do things like rats a little bit more
    0:47:23 as crazy as it sounds, and our species,
    0:47:26 Homo sapiens, would be better for it.
    0:47:29 – It’s late afternoon by now, starting to get dark,
    0:47:32 and we give up without having spotted a rat.
    0:47:35 Does this mean New York City’s rat problem is getting better?
    0:47:37 – Maybe, but maybe not.
    0:47:40 The Norway rat is primarily nocturnal.
    0:47:43 – When this city goes quiet, that’s rat time.
    0:47:46 It’s like when you’re inside buildings
    0:47:49 and you’re in the walls, how do they time their time
    0:47:51 to come out when the plumbing stops?
    0:47:54 So when people get ready for bed and they brush their teeth
    0:47:57 and they use the showers, and then all of that stops
    0:47:59 in the building, that’s their time.
    0:48:02 When it starts up again in the morning, it’s back to bed.
    0:48:04 – It does make you wonder.
    0:48:06 Just how much of our war on rats
    0:48:10 is a war against some part of ourselves.
    0:48:12 – Animal behaviorists will say, you know,
    0:48:15 when we do study rat colonies, we’re studying ourselves.
    0:48:16 It’s very true.
    0:48:21 When you put rats under stress, they get aggressive.
    0:48:23 We get aggressive under stress.
    0:48:26 What causes people to, you know, be happy, be sad,
    0:48:30 be anxious, all of those things play out in the rats as well.
    0:48:36 – So, should we be leaning into our shared experience?
    0:48:40 Coming up next time in the third and final episode
    0:48:42 of “Sympathy for the Rat,”
    0:48:45 we will hear about rats as pets.
    0:48:48 – If you wanna love them, you have to know about them.
    0:48:51 – Rats as research subjects.
    0:48:54 – In my experience, rats are better
    0:48:56 for self-administration of drugs.
    0:48:59 – And rats as movie stars.
    0:49:01 Can I just say Ratatouille is an idea?
    0:49:03 As a story, it’s an allegory.
    0:49:05 – That’s next time on the show.
    0:49:07 Until then, take care of yourself.
    0:49:09 And if you can, someone else to.
    0:49:12 Freakonomics Radio is produced by Stitcher and Renbud Radio.
    0:49:16 You can find our entire archive on any podcast app,
    0:49:18 also at Freakonomics.com,
    0:49:20 where we publish transcripts and show notes.
    0:49:22 This series is being produced by Zach Lipinski
    0:49:25 with help from Dalvin Abouaji.
    0:49:27 We had recording help this week
    0:49:29 from me, Vian, and Digital Island Studios.
    0:49:31 The Freakonomics Radio network staff
    0:49:33 also includes Alina Cullman, Augusta Chapman,
    0:49:36 Eleanor Osborn, Ellen Frankman, Elsa Hernandez,
    0:49:38 Gabriel Roth, Greg Rippon, Jasmine Klinger,
    0:49:41 Jeremy Johnston, John Schnarras, Morgan Levy,
    0:49:43 Neil Coruth, Sarah Lilly, and Theo Jacobs.
    0:49:46 Our theme song is “Mr. Fortune” by the Hitchhikers
    0:49:49 and our composer is “Louise Guerra.”
    0:49:51 As always, thanks for listening.
    0:49:59 I haven’t read the Freud “Ratman” stuff.
    0:50:01 I’ve put it off all these years
    0:50:03 because, you know, I can only take so much therapy
    0:50:06 and frankly, therapists can only take so much of me.
    0:50:13 The Freakonomics Radio Network,
    0:50:15 the hidden side of everything.
    0:50:19 Stitcher.
    0:50:21 you
    0:50:23 you

    Even with a new rat czar, an arsenal of poisons, and a fleet of new garbage trucks, it won’t be easy — because, at root, the enemy is us. (Part two of a three-part series, “Sympathy for the Rat.”)

     

    • SOURCES:
      • Kathy Corradi, director of rodent mitigation for New York City.
      • Robert Corrigan, urban rodentologist and pest consultant for New York City.
      • Ed Glaeser, professor of economics at Harvard University.
      • Robert Sullivan, author of Rats: Observations on the History and Habitat of the City’s Most Unwanted Inhabitant.
      • Jessica Tisch, New York City police commissioner.

     

     

  • YAPClassic: Lori Harder on Pivoting in Business and Reinventing Your Mindset for Success

    AI transcript
    0:00:02 Today’s episode is sponsored in part by Factor,
    0:00:06 Robinhood, Airbnb, Shopify, Rocket Money, and Indeed.
    0:00:09 Eat smart and fuel your wellness goals with Factor.
    0:00:12 Get started at factormeals.com/factorpodcast
    0:00:15 with code Factor Podcast to get 50% off
    0:00:17 your first box plus free shipping.
    0:00:20 With Robinhood Gold, you can now enjoy the VIP treatment,
    0:00:24 receiving a 3% IRA match on retirement contributions.
    0:00:28 To receive your 3% boost on annual IRA contributions,
    0:00:31 sign up at robinhood.com/gold.
    0:00:33 Hosting on Airbnb has never been easier
    0:00:36 with Airbnb’s new co-host network.
    0:00:39 Find yourself a co-host at Airbnb.com/host.
    0:00:42 Shopify is the global commerce platform
    0:00:44 that helps you grow your business.
    0:00:46 Sign up for a $1 per month trial period
    0:00:49 at Shopify.com/profiting.
    0:00:51 Rocket Money helps you find and cancel
    0:00:54 your unwanted subscriptions, monitors your spending,
    0:00:56 and helps lower your bills.
    0:01:00 Sign up for free at rocketmoney.com/profiting.
    0:01:03 Attract, interview, and hire all in one place with Indeed.
    0:01:08 Get a $75 sponsored job credit at indeed.com/profiting.
    0:01:10 Terms and conditions apply.
    0:01:12 As always, you can find all of our incredible deals
    0:01:17 in the show notes or at youngandprofiting.com/deals.
    0:01:19 (gentle music)
    0:01:22 (gentle music)
    0:01:29 – What’s up, YAP Gang?
    0:01:31 In this episode of YAP Classic,
    0:01:33 we’re revisiting an episode from last year
    0:01:37 with one of my most inspiring friends, Lori Harder.
    0:01:40 We talk about a super important topic for entrepreneurs,
    0:01:42 which is the art of pivoting.
    0:01:45 Entrepreneurship is all about embracing pivots,
    0:01:48 and nobody knows that more than Lori.
    0:01:49 Lori is a serial entrepreneur
    0:01:52 to the host of the Forbes 11 Business Podcast,
    0:01:54 Earn Your Happy, which is in my podcast network,
    0:01:58 and the bestselling author of a tribe called Bliss.
    0:02:00 Lori has had to reinvent herself
    0:02:01 at several points in her life.
    0:02:05 She went from being a chubby kid with anxiety issues
    0:02:07 to then gracing the covers of fitness magazines
    0:02:11 and becoming a three-time fitness world champion.
    0:02:13 Then she built a successful fitness brand
    0:02:16 and made it big with a network marketing business.
    0:02:19 By 32, she had made her first million.
    0:02:21 In this episode, Lori shares her journey
    0:02:24 of reinventing herself time and time again,
    0:02:26 including lessons on rebounding from failure
    0:02:28 and pivoting in business.
    0:02:30 So get ready for an inspiring conversation
    0:02:33 about turning setbacks into stepping stones
    0:02:35 and discovering your true potential.
    0:02:41 Lori, welcome to Young and Profiting Podcast.
    0:02:43 – I’m so excited to be here.
    0:02:45 I can’t wait to chat with you.
    0:02:48 Likewise, I love chatting with my girlfriends.
    0:02:51 And Lori, I thought I knew a lot about you,
    0:02:53 but it turns out I didn’t know much about you
    0:02:57 once I started studying all your work and your life.
    0:03:01 And I found out that when you were a child,
    0:03:03 you were actually pretty overweight.
    0:03:05 And that was so surprising to me
    0:03:08 because I’ve always known you as somebody who’s super fit.
    0:03:10 You’ve been a fitness model in the past.
    0:03:15 And I just had no idea that you had this transformation.
    0:03:18 So I’d love to understand what was it like for you as a kid.
    0:03:20 How did that actually shape who you are
    0:03:21 as an entrepreneur today?
    0:03:24 – Oh my gosh, coming from a family
    0:03:27 that it really stemmed from all of our joy
    0:03:29 came from connecting over food.
    0:03:32 It was just as far as I can remember back
    0:03:36 all of our extracurricular time when we were sad,
    0:03:39 when we were happy, when we were bored,
    0:03:40 we connected over food.
    0:03:45 And I remember having a really loving childhood
    0:03:48 as far as family and parents go,
    0:03:50 but also there was a lot of pain
    0:03:54 that’s connected to when you use food as a crutch.
    0:03:56 Because when I think about my mom, my sister,
    0:04:00 and all of my mom’s sisters who she had four sisters,
    0:04:01 there was a lot of anxiety.
    0:04:03 There was a lot of depression.
    0:04:05 There was a lot of health issues.
    0:04:08 There was a lot of self-loathing.
    0:04:10 So it was kind of a mix of everything.
    0:04:14 And for me, having those moments as a young kid,
    0:04:16 I remember when I was eight or nine years old,
    0:04:19 it was the first time I realized,
    0:04:21 oh, this is gonna be a little bit painful
    0:04:23 being in this body.
    0:04:27 I got invited to a pool party with a bunch of friends
    0:04:28 in my church.
    0:04:32 And I remember having such a massive crush on this one kid.
    0:04:36 I was that kid who was so outgoing before this,
    0:04:38 even before this moment, which we’ll chat about in a second,
    0:04:42 but I was always, oh my gosh, look at my dance moves,
    0:04:44 look at this dance I made up, record me,
    0:04:46 somebody put a camera on me.
    0:04:49 This is who my personality was at the core.
    0:04:51 And so I remember going to this pool party
    0:04:53 and I got this new swimsuit
    0:04:55 because the love of my life was gonna be there.
    0:04:57 And I could not wait to go up on this diving board
    0:05:01 and show it off and do this pool flip.
    0:05:04 And I remember walking up one of my best friends
    0:05:06 at the time, she was super skinny.
    0:05:08 She was climbing up the ladder in front of me
    0:05:10 and looking at her legs going, oh my God,
    0:05:14 being that young going, oh, I wish I could be that thin.
    0:05:16 And all the boys liked her.
    0:05:18 And I get up on the diving board
    0:05:22 and I can hear the kids, my friends chanting something.
    0:05:27 And they’re saying whale over and over and over again.
    0:05:31 And I just remember standing on the edge of the diving board
    0:05:34 and having that moment of I wanna hide.
    0:05:38 And so I went from this really outgoing,
    0:05:40 look at me, can’t wait to perform.
    0:05:42 I wanna sing, I wanna dance, I wanna be your friend
    0:05:45 to starting to hide because of my body.
    0:05:47 And I remember being under the water though
    0:05:51 and thinking literally, I’m not gonna let this happen to me.
    0:05:54 And so even though I was really young,
    0:05:57 I started thinking, is there a way
    0:06:01 that I could have this not be my destiny?
    0:06:06 So fast forward to being about 11 or 12 years old,
    0:06:07 I was sitting at the table with all of my aunts.
    0:06:10 And again, a really loving family,
    0:06:13 but a lot of struggle around weight,
    0:06:15 thinking that this was our genetics.
    0:06:17 And we were all sitting around eating
    0:06:19 at a family get together.
    0:06:21 And they had known that I started working out
    0:06:22 just doing some exercising at home,
    0:06:24 doing exercise videos.
    0:06:27 And they’re like, just wait, you’ll be fat just like us,
    0:06:29 no matter what you do.
    0:06:32 And in that moment, I remember rejecting it again,
    0:06:36 like, no, this can’t be genetics
    0:06:37 because what they’re saying to me
    0:06:40 is this is just how you are and it’s who you are.
    0:06:43 And it just led me on this lifelong journey
    0:06:46 of searching for other people
    0:06:49 to learn how they were being healthy and fit.
    0:06:52 And as a teenager, I would beg my mom
    0:06:53 to buy me fitness magazines
    0:06:55 when we’d go to the grocery store.
    0:06:56 And those were the first times
    0:07:00 that I was able to understand
    0:07:04 that I’m reading what they eat and how they live
    0:07:05 ’cause they would post their schedules
    0:07:07 and things in these different magazines.
    0:07:10 And I was like, we’re not doing that.
    0:07:14 So that was the moment for me of, wow,
    0:07:16 certain ways of living get certain results.
    0:07:19 And our way of living is getting one result,
    0:07:22 but it was this moment of the work is hard.
    0:07:24 It’s challenging to be healthy
    0:07:26 and get the things that you want.
    0:07:29 And so that was the catalyst
    0:07:31 for all of that in the fitness world.
    0:07:32 – It’s so amazing.
    0:07:35 And I love what you’re saying in terms of the fact
    0:07:36 that when you were younger,
    0:07:40 before you got this external feedback from your peers,
    0:07:42 you were who you are today.
    0:07:44 An outgoing girl who loves to be on stage,
    0:07:47 who loves the shine, who loves the attention,
    0:07:48 you get the external feedback
    0:07:51 and suddenly you’re like a shell of yourself.
    0:07:53 So talk to us about the things that you did
    0:07:56 when you were a child that isolated you
    0:07:58 and then how once you were a teen
    0:08:00 and got out of the house
    0:08:03 that you were able to pull yourself out of that.
    0:08:04 – Well, I think there were a couple other reasons
    0:08:05 for isolating as well.
    0:08:07 So I had that and then I grew up
    0:08:09 in a more restrictive religion.
    0:08:11 So we weren’t allowed to associate
    0:08:13 with anyone outside of our religion.
    0:08:14 So take a small town.
    0:08:15 I’m from Upper Michigan.
    0:08:16 I’m from Market, Michigan.
    0:08:19 It’s a fairly small town in Upper Michigan.
    0:08:20 You’re surrounded by the woods.
    0:08:23 Anything close to that really resembles a city
    0:08:25 is about three hours away.
    0:08:28 So taking a small town and making it smaller
    0:08:30 by only being allowed to associate with people
    0:08:32 in your congregation, in your religion,
    0:08:35 we had approximately around 110 people
    0:08:36 in our church growing up.
    0:08:39 So I wasn’t allowed to do any extracurriculars
    0:08:41 and I wasn’t allowed to do anything with anyone in school
    0:08:43 or quote unquote, “worldly people.”
    0:08:46 So for me, I think the hiding also started
    0:08:47 because I was going to school,
    0:08:50 in elementary school and middle school,
    0:08:53 but because there wasn’t a whole lot of different kids
    0:08:54 in Upper Michigan,
    0:08:56 like there wasn’t a lot of diversity up there.
    0:09:00 I remember one African-American student
    0:09:03 in my entire school career.
    0:09:05 And so it’s like you’re also abnormal
    0:09:07 if you’re not celebrating holidays
    0:09:09 and you can’t do the art projects in art
    0:09:12 and you can’t date and you can’t go
    0:09:13 and spend the night at people’s house
    0:09:15 and you can’t go to their house after school.
    0:09:17 And so I got made fun of a lot in school
    0:09:19 and I started to get panic attacks.
    0:09:23 So then I labeled myself
    0:09:25 because my mom was also experiencing these things
    0:09:28 and I labeled myself as someone who has panic attacks
    0:09:31 and I labeled myself as an anxious person.
    0:09:34 And I just started isolating more and more and more
    0:09:38 and it became a much bigger challenge for me
    0:09:41 as I was older to try to work through those things
    0:09:43 because you gain an awareness
    0:09:45 that once you’re out in the real world,
    0:09:47 you’re not gonna function well
    0:09:50 if you can’t connect with other people.
    0:09:54 And so my entire life’s work has been
    0:09:58 how does a girl who came from a restrictive religion
    0:09:59 who isn’t allowed to associate with anyone else
    0:10:01 who did not have any other network
    0:10:05 because I ended up leaving that religion at 18
    0:10:07 into a world of no friends, really.
    0:10:10 I had a couple from my religion who also left
    0:10:13 but that didn’t go well for that more us either.
    0:10:15 When you’re held like a spring and you let go,
    0:10:18 it’s like we had a disastrous life for a few years there.
    0:10:20 It was the drinking and partying
    0:10:22 and it just was not a great experience.
    0:10:25 So how do you build a network?
    0:10:27 How do you overcome anxiety?
    0:10:28 How do you even start to dream
    0:10:31 when you’ve never seen the possibility
    0:10:34 in your social circle of what is possible for you
    0:10:37 because it’s never been in your social circle?
    0:10:39 And how do you create an entirely new identity
    0:10:41 outside of this woman that I used to be
    0:10:43 or girl that I used to be
    0:10:45 who was very much like,
    0:10:49 okay, we need to make sure we just preach about the Bible.
    0:10:52 And if you struggle, that must be righteous
    0:10:55 and really challenged money story,
    0:10:59 challenged with my weight and all of those different things.
    0:11:01 So that’s why I love what I do now
    0:11:05 because I feel like I’m a bit of like an excuse eliminator
    0:11:07 ’cause when I hear things I’m like, oh no,
    0:11:10 yeah, you can do this, like I did it, let me show you.
    0:11:12 So it’s funny on podcasts,
    0:11:14 it’s like, oh, we got to go back to the beginning again
    0:11:16 but the beginning is so important.
    0:11:18 It’s so important to see where we all came from
    0:11:20 to know like, you can do it too.
    0:11:22 This is so possible for you.
    0:11:26 – Totally, and now you’re on stages with 15,000 people,
    0:11:28 you always have these awesome events,
    0:11:31 so you’ve got amazing companies.
    0:11:33 So you’ve totally transformed yourself.
    0:11:37 So you became a fitness influencer essentially,
    0:11:38 you became a fitness model,
    0:11:41 you were a three-time world champion.
    0:11:46 Talk to us about the first real entrepreneurship experience
    0:11:48 that stemmed from that.
    0:11:51 – My very first entrepreneurship experience
    0:11:54 was because our back was up against the wall.
    0:11:58 So I will say, I think that life offers us
    0:12:03 the perfect challenge in order for us to use it
    0:12:06 to find our gifts and to find our purpose.
    0:12:10 And so I got married at a really young age.
    0:12:14 I met my husband when I was at the end of 20, almost 21
    0:12:19 and we were those people who just knew fairly quickly
    0:12:21 that we were gonna be together.
    0:12:24 And he had the same, you know, he was a big dreamer,
    0:12:25 he was into fitness too.
    0:12:29 And so when I married him, we were able to go,
    0:12:31 okay, what are the big dreams that we want?
    0:12:34 Except I was more supporting him
    0:12:37 because what I also haven’t shared is that
    0:12:39 because I was homeschooled through high school
    0:12:41 and there was just a whole lot going on with my parents,
    0:12:44 I never graduated, I have never gotten my GED,
    0:12:46 I’ve gone back to try to get it when I was younger
    0:12:48 and still failed it.
    0:12:50 And I just was terrible at math and testing,
    0:12:51 come to find out much later
    0:12:54 as I just had never learned how to test.
    0:12:56 – Yeah, he knows. – Crazy testing guide.
    0:12:58 So when I married my husband,
    0:13:02 he was on an amazing trajectory in his career.
    0:13:04 When I met him, he was fairly successful,
    0:13:08 but when we got married and we just put fitness
    0:13:11 in each other and this dream of him building this career
    0:13:14 and me supporting this dream, it started to take off.
    0:13:18 But his career was in mortgage and finance.
    0:13:23 And in 2008, which was not long after we got married,
    0:13:26 there was a recession, which mortgage and finance,
    0:13:31 that whole industry essentially got erased for a while.
    0:13:33 Not just oh, it’s struggling,
    0:13:35 like oh, it’s going down the toilet.
    0:13:38 Like it’s literally got completely erased,
    0:13:42 which means there was no really great place for him to go.
    0:13:43 And so we ended up losing everything
    0:13:48 because as young kids do, when his career was taking off,
    0:13:52 24 and 26, when his career was really starting to take off,
    0:13:54 we spent it all and lived way beyond our means.
    0:13:58 And at the time, I wasn’t even like into the finances.
    0:14:00 So it didn’t come as a total surprise,
    0:14:03 but when the recession hit, it was like,
    0:14:06 oh, we’re losing our house, we’re losing our cars
    0:14:09 and we are $300,000 in debt
    0:14:12 and we have to borrow money from his parents
    0:14:14 to even go and get another place.
    0:14:17 And so we borrowed their retirement fund,
    0:14:20 essentially wiped out their entire retirement fund,
    0:14:23 which doesn’t feel very good when you are,
    0:14:25 every decision that you make,
    0:14:27 you feel like someone is looking at
    0:14:28 because you owe them money.
    0:14:30 And that’s not what they were saying by any means,
    0:14:31 but it’s how it feels.
    0:14:34 It feels like you’ll never get out of that hole.
    0:14:38 And so my first entrepreneurship experience
    0:14:40 was because my back was up against the wall.
    0:14:43 And when that happened, and when Chris came to me,
    0:14:44 who’s my husband and he’s like,
    0:14:47 we’ve lost everything, I don’t have anywhere to go.
    0:14:49 I wasn’t the breadwinner.
    0:14:53 I was working random retail jobs, making hardly anything.
    0:14:57 And I had started at LA Fitness not long before this.
    0:14:59 And I had started personally training.
    0:15:01 And I had heard somebody say,
    0:15:05 probably like three months prior to this
    0:15:09 to make sure that you proclaim your dreams to people.
    0:15:11 So I had started as a personal trainer,
    0:15:13 talking to my clients, ’cause you end up having
    0:15:16 these great relationships with a lot of your clients.
    0:15:18 I told them about my dream to own a gym
    0:15:21 and be like a Jillian Michaels at the time.
    0:15:24 I didn’t have an example of what does it look like
    0:15:26 to be like a famous fitness person?
    0:15:28 And there was like biggest loser stuff.
    0:15:30 And that was about it and being on covers.
    0:15:32 So I told them I want to be on covers
    0:15:34 because that’s what inspired me when I was young.
    0:15:36 I used to carry these fitness magazines around
    0:15:39 and they were dog-eared and they were my icons.
    0:15:42 I just followed everything that these women did.
    0:15:44 And so I was telling this woman that I wanted to have
    0:15:46 my own gym and et cetera.
    0:15:49 And she had said to me right after this had happened,
    0:15:52 right after we were kind of struggling,
    0:15:54 not kind of struggling, really struggling.
    0:15:58 Yeah, she was 28, I think I was 26 at the time.
    0:16:02 And she said, I’m opening my own chiropractic studio.
    0:16:05 How cool is that at 28 in the Midwest too?
    0:16:06 I’m like, wow, that’s amazing.
    0:16:10 And she said, if you want to come and train me in trade
    0:16:12 for free, train me three times a week,
    0:16:14 you can work out at the lower level
    0:16:17 of this chiropractic center until you can pay me.
    0:16:21 And two weeks later, I literally said yes on the spot.
    0:16:22 I didn’t know what that would look like.
    0:16:24 I was like, I’m pretty sure I have a non-compete
    0:16:26 in this year of studios two blocks away,
    0:16:29 but we’re just gonna work this out and lie about it.
    0:16:30 (laughs)
    0:16:35 So I had said yes and also realized,
    0:16:37 which didn’t even care,
    0:16:39 the lower level to her chiropractic studio
    0:16:41 was completely unfinished.
    0:16:44 And I did not have the money to finish it.
    0:16:46 So it was studs and wires
    0:16:48 and there was no workout equipment down there.
    0:16:50 There was no mirrors, there was no nothing.
    0:16:54 So I’m like, okay, how’s a girl go and figure this out?
    0:16:57 And I remember my husband and I went to a Walmart
    0:16:58 and we got the flooring,
    0:17:00 the flooring you put in like a toddler’s room,
    0:17:03 like the square you piece together.
    0:17:05 We put that down on the ground.
    0:17:08 We found black, thankfully it wasn’t all different colors.
    0:17:10 We put that down on the ground
    0:17:12 and I bought a couple sets of weights,
    0:17:14 but because they’re expensive at the time for me,
    0:17:17 I bought a lot of those straps that bust and pop
    0:17:20 in your face, you know, like the rubber bands.
    0:17:22 So I was like, I don’t normally train with bands,
    0:17:24 but girl’s gonna learn how to train with bands.
    0:17:26 And then I bought those mirrors
    0:17:28 that you put on the back of your door,
    0:17:30 like as a teenager, the sticky mirrors.
    0:17:31 And I bought three of them.
    0:17:33 It’s like all I could afford.
    0:17:35 And I remember this woman coming down
    0:17:39 ’cause she had answered an ad that we had put out there.
    0:17:41 And she pulls up in a Range Rover
    0:17:44 and I didn’t really know what a Range Rover was at the time,
    0:17:46 but I was like, I know they’re expensive.
    0:17:48 And I was like, oh, shit.
    0:17:51 She’s about to walk down to this, you know, dungeon.
    0:17:54 And I was like, I’m gonna go to the dungeon.
    0:17:56 And I was like, I’m gonna go to the dungeon.
    0:17:59 And I was like, I’m gonna go to the dungeon.
    0:18:01 And I was like, I’m gonna go to the dungeon.
    0:18:03 And I was like, I’m gonna go to the dungeon.
    0:18:05 And I was like, I’m gonna go to the dungeon.
    0:18:07 And I was like, I’m gonna go to the dungeon.
    0:18:09 And I was like, I’m gonna go to the dungeon.
    0:18:11 And I was like, I’m gonna go to the dungeon.
    0:18:13 And I was like, I’m gonna go to the dungeon.
    0:18:15 And I was like, I’m gonna go to the dungeon.
    0:18:17 And I was like, I’m gonna go to the dungeon.
    0:18:19 And I was like, I’m gonna go to the dungeon.
    0:18:20 And I was like, I’m gonna go to the dungeon.
    0:18:25 ‘Cause the biggest, most beautiful things start really small.
    0:18:30 And you’ll gain your deepest insights there for everything.
    0:18:33 – Let’s hold that thought and take a quick break
    0:18:34 with our sponsors.
    0:18:36 – Yeah, fam.
    0:18:38 When I first started this podcast, believe it or not,
    0:18:41 I had an all volunteer team to help me out.
    0:18:42 But as my business took off,
    0:18:46 I needed to hire a lot of new people and fast.
    0:18:47 It soon became overwhelming.
    0:18:50 I had to sort through piles and piles of resumes,
    0:18:54 conduct countless interviews, you know how it goes.
    0:18:56 And then I discovered the easiest way to hire
    0:18:59 the right people quickly, and that’s indeed.
    0:19:02 When it comes to hiring, indeed is all you need.
    0:19:04 Stop struggling to get your job posts seen
    0:19:05 on other job sites.
    0:19:09 Indeed, sponsored jobs help you stand out and hire fast.
    0:19:12 With sponsored jobs, your post jumps to the top of the page
    0:19:14 for your relevant candidates.
    0:19:16 So you can reach the people that you want faster.
    0:19:18 And it makes a huge difference.
    0:19:21 According to Indeed data, sponsored jobs posted directly
    0:19:24 on Indeed have 45% more applications
    0:19:26 than non-sponsored jobs.
    0:19:28 One of the things that I love about Indeed
    0:19:31 is that it makes hiring all in one place so easy
    0:19:33 because they don’t have to waste time sifting
    0:19:36 through candidates who aren’t good fits for my company.
    0:19:38 Plus with Indeed sponsored jobs,
    0:19:41 there’s no monthly subscriptions, no long-term contracts,
    0:19:43 and you only pay for results.
    0:19:44 How fast is Indeed?
    0:19:46 In the minute I’ve been talking to you,
    0:19:48 23 hires were made on Indeed,
    0:19:50 according to Indeed data worldwide.
    0:19:52 There’s no need to wait any longer.
    0:19:54 Speed up your hiring right now with Indeed.
    0:19:58 And listeners of this show will get a $75 sponsored job credit
    0:19:59 to get your job’s more visibility
    0:20:02 at indeed.com/profiting.
    0:20:05 Just go to indeed.com/profiting right now
    0:20:07 and support our show by saying you heard about Indeed
    0:20:10 on this podcast, indeed.com/profiting.
    0:20:12 Terms and conditions apply.
    0:20:15 Hiring Indeed is all you need.
    0:20:17 – Yeah, fam, do you ever wonder why some businesses
    0:20:20 do incredible and skyrocket with their sales
    0:20:23 while others just flounder and barely survive?
    0:20:25 Well, I can think of some common denominators
    0:20:27 of the successful businesses that grow sales
    0:20:31 well beyond their forecast such as Feastables by MrBeast
    0:20:33 or even a legacy business like Mattel.
    0:20:35 They both have a desirable product.
    0:20:37 They both have a strong brand identity
    0:20:41 and influencer-driven marketing, which is the future.
    0:20:44 But sometimes the thing that goes overlooked
    0:20:46 and that’s not talked about often enough
    0:20:48 is the magic that happens behind the scenes
    0:20:50 with the business behind the business.
    0:20:52 The technology that makes selling
    0:20:55 and buying easy for everyone.
    0:20:56 And for millions of businesses,
    0:21:00 that business that’s powering them is Shopify.
    0:21:04 Nobody does selling better than Shopify.
    0:21:07 It’s the home of the number one checkout on the planet.
    0:21:10 Shopify’s not-so-secret secret is ShopPay,
    0:21:14 which boosts conversions up to 50% with payment plans.
    0:21:16 That means way fewer cards go abandoned
    0:21:18 and way more sales get done.
    0:21:22 So if you’re into growing your business,
    0:21:24 your commerce platform better be ready to keep up
    0:21:28 and sell wherever your customers are scrolling or strolling
    0:21:30 on the web, in your retail store,
    0:21:31 on your social media feed,
    0:21:35 and everywhere in between Shopify’s got you covered.
    0:21:38 Businesses that sell more sell on Shopify.
    0:21:40 Upgrade your business and get the same checkout
    0:21:43 that MrBeast, Mattel, and yours truly use.
    0:21:45 Sign up for your $1 per month trial period
    0:21:49 at Shopify.com/profiting, that’s all lowercase.
    0:21:53 Go to Shopify.com/profiting to upgrade your selling today,
    0:21:56 Shopify.com/profiting.
    0:21:57 With Robinhood Gold,
    0:21:59 you can now enjoy the VIP treatment,
    0:22:03 receiving a 3% IRA match on retirement contributions.
    0:22:04 The privileges of the very privileged
    0:22:06 are no longer exclusive.
    0:22:07 With Robinhood Gold,
    0:22:11 your annual IRA contributions are boosted by 3%.
    0:22:13 Plus you also get 4% APY on your cash
    0:22:15 and non-retirement accounts.
    0:22:18 That’s over eight times the national savings average.
    0:22:19 The perks of the high net worth
    0:22:21 are now available for any net worth.
    0:22:24 The new gold standard is here with Robinhood Gold.
    0:22:28 To receive your 3% boost on annual IRA contributions,
    0:22:31 sign up at robinhood.com/gold.
    0:22:32 Investing involves risk.
    0:22:35 3% match requires Robinhood Gold at $5 per month
    0:22:37 for one year from the first match.
    0:22:40 Must keep funds in IRA for five years.
    0:22:42 Go to robinhood.com/boost.
    0:22:45 Over eight times the national average savings account
    0:22:48 interest rate claim is based on data from the FDIC
    0:22:50 as of November 18th, 2024.
    0:22:54 Robinhood Financial LLC member SIPC.
    0:22:57 Gold membership is offered by Robinhood Gold LLC.
    0:23:02 – I love this story.
    0:23:05 It just shows so much how you really grew it
    0:23:07 from the ground up.
    0:23:09 And I love the story of you and Chris.
    0:23:11 I had no idea that you guys met so young
    0:23:16 and now you guys are just this amazing power couple
    0:23:18 that’s always doing these awesome events.
    0:23:19 And it’s just really inspiring, honestly,
    0:23:23 to hear the story about how you guys grew together
    0:23:23 and did this all together
    0:23:26 and how he supported you and helped you.
    0:23:30 So at what point did you take this and scale it online?
    0:23:31 What was that like?
    0:23:34 – With the in-person personal training,
    0:23:36 you kind of have a realization
    0:23:38 that you are trading time for money
    0:23:40 because I wanted to make more
    0:23:43 because of this number that we were in debt.
    0:23:47 And so my head and my husband’s head starts doing the math
    0:23:49 on how long is this gonna take us.
    0:23:51 And you realize you’ll be like 80 years old
    0:23:53 and try to pay this off.
    0:23:58 So we’re like, okay, can’t just trade in-person stuff
    0:23:59 because we’ll never pay this off
    0:24:02 and we’ll never be in the positive, essentially,
    0:24:04 the way that we wanna live life at all.
    0:24:09 So at that time I was starting to do fitness competitions
    0:24:12 and the woman that I had found through a fitness magazine
    0:24:14 and I had gone to her camp
    0:24:17 had an online training membership.
    0:24:20 But the membership was for fitness competitions
    0:24:22 if you wanted to compete.
    0:24:25 So it would be the workouts, it’d be the competition diet,
    0:24:28 all of those things, group calls, group recognition.
    0:24:31 And I was like, wait, this is freaking amazing.
    0:24:33 Why wouldn’t I do this for just the people
    0:24:35 who can’t train with me?
    0:24:39 ‘Cause I had slowly started building a Facebook presence
    0:24:42 and I built it simply by every single day
    0:24:44 I would show up and write something that I was going through
    0:24:46 or something that I was reading
    0:24:48 and something that I was doing to move through it.
    0:24:50 And it became like an online journal for me.
    0:24:53 And somehow I didn’t even realize what I was doing.
    0:24:55 I was obviously growing a personal brand.
    0:24:58 And so I would have people all the time
    0:24:59 ’cause I’d talk about my workouts that day.
    0:25:01 I’d post them online and I’d have people who’d be like,
    0:25:03 God, I wish I could train with you.
    0:25:05 I wish we could do this together.
    0:25:07 And so I knew that there would be some people.
    0:25:09 I didn’t know how many there would be,
    0:25:11 but I’m like, oh, I think I can count like five
    0:25:13 who would join this thing.
    0:25:14 And so in the beginning,
    0:25:16 I gave my in-person clients
    0:25:18 who couldn’t train with me more than a day.
    0:25:22 I gave it to them for free to start, to give me feedback.
    0:25:25 And one of the women who I gave it to, mind you,
    0:25:27 your girl didn’t graduate.
    0:25:31 So it was this typed out horrible PDF version.
    0:25:35 It’ll look fine, but it certainly didn’t look great.
    0:25:37 So one of the women that I gave it to,
    0:25:39 she’s like an editor for this big company
    0:25:43 that she works for and she loved me and I loved her.
    0:25:46 She was like, Lori, I love that you’re doing this,
    0:25:49 but I’m gonna help you format all of this for free
    0:25:51 because you’re giving it to me for free.
    0:25:54 And so that was my first experience.
    0:25:55 She helped me level up my brand
    0:25:59 and also this experience of go look and trade.
    0:26:01 If you’re great with the workouts,
    0:26:02 but you’re not great with this,
    0:26:04 go and try to find people that you can barter with
    0:26:05 or trade with.
    0:26:08 And so that’s really how I started doing
    0:26:09 a lot of different things.
    0:26:12 I had that moment of, wait, if this is working for this,
    0:26:14 why couldn’t I go barter for this
    0:26:15 or barter for that for now
    0:26:18 until we can really get this thing off the ground?
    0:26:21 And so that’s how the online fitness membership started.
    0:26:23 We had that for like nine years.
    0:26:25 We did challenges to get people in there.
    0:26:27 First it started with a 30 day challenge.
    0:26:30 Then as people’s attention started to deplete,
    0:26:31 we did a 14 day challenge.
    0:26:34 Then a seven day challenge ultimately was our challenge
    0:26:35 that really, really crushed,
    0:26:37 that just did really well and brought a lot of people in.
    0:26:41 So we always hovered from like 1,000 to 2,500 members
    0:26:43 paying around $89 a month.
    0:26:47 And it was a great, great membership that I loved
    0:26:50 until I did it, until I decided to pivot.
    0:26:53 And I remember when I made that decision
    0:26:54 ’cause we were doing some other things too.
    0:26:57 We had really gotten into business and entrepreneurship
    0:26:59 and my husband couldn’t understand
    0:27:02 why I would quit something that was making really great money.
    0:27:03 That is a whole other conversation.
    0:27:07 But when you grow into something after nine years,
    0:27:09 so different and I was so thoroughly enjoying
    0:27:12 the entrepreneurship world and events
    0:27:15 and being in that energy and helping those people,
    0:27:16 it’s weird.
    0:27:19 It’s like your soul can’t even do the other thing anymore.
    0:27:22 And identifying as a fitness person anymore.
    0:27:25 I was identifying as me being a person who loved fitness,
    0:27:29 but I wasn’t identifying with me wanting to help people
    0:27:31 necessarily on their fitness journey.
    0:27:35 I really wanted to do a full pivot into helping people
    0:27:39 with their business and money in big dream journey.
    0:27:41 – Well, that makes sense because I feel like
    0:27:44 the easiest way to start as an entrepreneur
    0:27:47 is to scale something out that you’re really good at, right?
    0:27:50 So you were really good at fitness.
    0:27:54 You didn’t dream about becoming a fitness teacher.
    0:27:55 That wasn’t your ultimate dream,
    0:27:58 but that was what you could when you had no money,
    0:28:01 a way for you to make a lot of money, right?
    0:28:04 It reminds me of starting my social agency.
    0:28:06 I never wanted to have a social agency,
    0:28:07 but I was really good at it.
    0:28:08 So it was my first business.
    0:28:09 And so I just did that.
    0:28:11 Now I’m passionate about my network.
    0:28:16 My agency is doing great, but that’s not really my passion.
    0:28:19 I always wanted to have a podcast network, right?
    0:28:23 So it’s so cool that you were able to realize that
    0:28:25 for everybody out there right now
    0:28:27 who wants to be an entrepreneur,
    0:28:31 often I say, think about who you needed
    0:28:32 back when you weren’t an entrepreneur.
    0:28:34 And I feel like that’s the business you created.
    0:28:37 You created a business for the little girl
    0:28:39 that grew up overweight.
    0:28:41 Can you talk to us about what you saw in the community
    0:28:45 that you built in terms of the women’s that you served
    0:28:47 and how that made you feel in terms of your purpose
    0:28:49 and everything like that?
    0:28:53 Looking back, I think that people’s first,
    0:28:57 almost like spiritual cracking open
    0:29:01 or first experience with,
    0:29:06 oh, there’s more or I’m here for a reason
    0:29:08 can happen through fitness.
    0:29:12 And I think that that is because
    0:29:15 when you find wellness or fitness,
    0:29:17 maybe you’re not sleeping well.
    0:29:19 Maybe you’re not treating your body very good.
    0:29:20 Maybe you’re not eating very well.
    0:29:21 You’re not moving.
    0:29:24 And I think that in order to be the vessel,
    0:29:27 which is what I believe we’re here to do is be the vessel
    0:29:31 in which we get to live out our dreams and our purpose.
    0:29:34 And in order to get those messages,
    0:29:36 you have to be fairly healthy.
    0:29:37 You need to move your body.
    0:29:38 You need to eat well.
    0:29:39 You need to be sleeping.
    0:29:42 And then later on, you learn that there’s levels
    0:29:44 to these cracking open.
    0:29:45 I’m just gonna use those words of,
    0:29:47 oh, your next level, so on and so forth.
    0:29:50 And your next level after fitness
    0:29:52 is gonna require community.
    0:29:53 And your next level after that
    0:29:56 is gonna require a community that stretches you
    0:29:58 or some big challenges.
    0:30:00 So what I noticed in the fitness world
    0:30:04 is that women would come thinking they wanted the abs.
    0:30:06 And what would end up happening
    0:30:09 is that they would realize that it was never about that.
    0:30:11 It was about a bigger purpose.
    0:30:13 And the more that they would eat better
    0:30:15 and move better and feel better,
    0:30:16 the more they would go,
    0:30:19 oh my God, I think there’s more for me.
    0:30:21 And then not just more,
    0:30:24 they also wanted to make money.
    0:30:27 Because money allows you to walk out of situations
    0:30:29 that you don’t wanna be in.
    0:30:31 That is what I noticed.
    0:30:34 And that is where my heart started to be so pulled.
    0:30:36 I realized I was training a whole lot of women
    0:30:39 who were in situations that were not necessarily chosen,
    0:30:41 but they felt trapped.
    0:30:43 And I’m not even talking about necessarily
    0:30:44 just marriages or relationships,
    0:30:46 but that would come up a lot.
    0:30:50 But jobs, jobs, family dynamics,
    0:30:52 like very interesting things that they felt
    0:30:55 they were stuck in due to financial situations
    0:30:56 and circumstances.
    0:31:00 – Did you actually just shut down the fitness business?
    0:31:02 – One of the things I had left out
    0:31:07 is that along there when we were rebuilding
    0:31:09 and I had that studio,
    0:31:12 the gym in the chiropractics center,
    0:31:15 I got a client who had worked with my husband
    0:31:17 in the mortgage industry.
    0:31:20 And she was like, “Hey, Chris, does your wife still train?
    0:31:21 “Can I train with her?
    0:31:22 “I wanna lose 100 pounds.”
    0:31:23 So I was super excited
    0:31:25 because I’d met her a couple of times
    0:31:26 and I really liked her.
    0:31:27 And I started training with her
    0:31:29 and she would always talk about these supplements
    0:31:31 she was taking and at the time
    0:31:33 because I was in the fitness world
    0:31:36 and working with a coach who was like an all natural,
    0:31:38 not like drugs or anything, but food only.
    0:31:40 She didn’t want shakes, she didn’t want supplements.
    0:31:43 She was like, “Get your nutrition through food.”
    0:31:46 Really, really clean coach.
    0:31:48 And because I was working with her
    0:31:50 when someone would talk about shakes and supplements,
    0:31:51 I was like, “No, no, you should do food.”
    0:31:53 And she’s like, “I’m a busy woman.
    0:31:57 “I can’t be cooking these five meals that you’re telling me
    0:31:58 “because at the time I’m young,
    0:32:00 “I’m not thinking of people with kids or busy lives.”
    0:32:02 I’m like, “No, you need to make five meals a day.”
    0:32:05 Like, I learned later.
    0:32:07 I’m like, “Wow, was I crazy to ask that of women?”
    0:32:08 Okay, got it.
    0:32:11 So she’s telling me about these things that she’s taking.
    0:32:13 I’m like, blah, blah, blah, don’t take them.
    0:32:15 You need to just eat these five meals
    0:32:17 I’m giving you this meal plan.
    0:32:19 And so fast forward six months,
    0:32:22 she loses almost 100 pounds.
    0:32:25 And as great of a trainer as I was,
    0:32:27 I was not getting those results with other people.
    0:32:30 So I was like, “What on earth are you doing now?”
    0:32:32 She had entered a challenge
    0:32:35 and she was obviously sticking really closely to it
    0:32:36 and working out or whatever.
    0:32:38 But she felt great every day.
    0:32:41 This girl was in the best mood.
    0:32:43 She started lifting heavier than me,
    0:32:44 which was just a moment of,
    0:32:47 “Wait a minute, you’re lifting heavier weights
    0:32:48 while you’re losing weight,
    0:32:51 which is normally really counterintuitive.
    0:32:53 Normally, you’re really tired.
    0:32:56 You can lose muscle when you’re losing all that weight.”
    0:33:00 And so I was like, “Bring me that shake that you’re on.”
    0:33:01 (laughs)
    0:33:03 Six months in and I had said no for that long
    0:33:05 ’cause it was network marketing.
    0:33:07 And so that was my breakdown moment
    0:33:09 is I was struggling with my diet and I was competing
    0:33:11 and I was not feeling good.
    0:33:14 I was feeling depressed ’cause the food was just like,
    0:33:17 “Blah, I wasn’t eating great.”
    0:33:18 And that was it for me.
    0:33:20 I was like, “Okay, let me try this.”
    0:33:22 And I tried it.
    0:33:23 Two weeks later, I had never felt better.
    0:33:27 I actually ended up two months after going and competing
    0:33:30 and sweeping two national titles
    0:33:34 that have never ever been swept in the same year ever.
    0:33:36 Still has never happened
    0:33:38 ’cause I just had never felt so good in my life.
    0:33:41 And so I got into network marketing
    0:33:46 and we went from zero to a million dollars
    0:33:48 in about 13 months.
    0:33:50 Wow, ’cause I was so passionate.
    0:33:52 My back was up against the wall.
    0:33:54 I needed to pay off my in-laws.
    0:33:55 That was hovering over my head.
    0:33:59 I felt like I couldn’t buy anything without feeling awful.
    0:34:01 And I had gone bankrupt as a teenager.
    0:34:02 Well, I hadn’t, but my parents had.
    0:34:05 And I was like, “I am not repeating this story.”
    0:34:08 We were listening to secrets of the millionaire mind.
    0:34:09 We had started in network marketing,
    0:34:12 which that company in particular that we were in,
    0:34:14 it was called Isagenix.
    0:34:15 We’re actually still in it,
    0:34:19 but it was more of a personal development company
    0:34:20 than even a network marketing company.
    0:34:24 So we had gotten so deep into money mindset,
    0:34:25 learning about being abundant
    0:34:26 and all of those different things.
    0:34:28 So the reason I’m telling you that
    0:34:30 is because when you said, “What did you do with the gym?”
    0:34:33 That was doing so well along with the membership
    0:34:35 that I actually gifted it to one of my best friends
    0:34:37 and she took it over for a year.
    0:34:40 So I just handed her the keys with all of the equipment,
    0:34:42 all of the clients.
    0:34:43 And I said, “Here you go.”
    0:34:44 I knew that she wanted to start a business.
    0:34:47 She had just left her husband
    0:34:49 and had an amazing business for a year
    0:34:52 and got to take all of my clients, which was a gift to me
    0:34:55 because I didn’t want to give them to someone I didn’t trust.
    0:34:58 And so that was my first big,
    0:35:00 “Oh my God, this is what money can do.”
    0:35:01 That’s exciting.
    0:35:02 – So awesome.
    0:35:05 So you have a huge podcast
    0:35:08 which has just recently joined our YAP Media Network
    0:35:10 which I’m so excited about.
    0:35:11 – I love it.
    0:35:15 – And Lori, you’re a legendary business female podcaster.
    0:35:18 I remember when I thought of Lori Harder,
    0:35:19 I thought podcast first.
    0:35:21 I don’t know if it’s just ’cause I’m biased
    0:35:22 I’m in the podcast industry,
    0:35:25 but I always knew you as a podcaster
    0:35:27 and like a big podcaster.
    0:35:28 So at what point where you’re like,
    0:35:31 “All right, I’m starting this podcast.”
    0:35:32 – Oh man.
    0:35:34 Okay, I had listened to podcasts.
    0:35:36 That’s where it all started from, number one.
    0:35:39 I was such a podcast junkie.
    0:35:42 I was a huge Lewis Howes podcast fan
    0:35:45 and then I joined his mastermind
    0:35:50 because I would listen to podcasts and I had messaged him.
    0:35:51 I would tag him and message him
    0:35:54 and just give like takeaways from the podcast.
    0:35:55 Like, “Thank you so much, oh my God.”
    0:35:57 ‘Cause I was a big runner.
    0:36:00 So when I would run three to four times a week,
    0:36:03 I was doing six miles each time.
    0:36:04 That’s a full podcast.
    0:36:05 That’s like an hour podcast.
    0:36:10 And so I was just consuming these podcasts while in state.
    0:36:11 When you’re running and you’re working out
    0:36:14 or you’re walking, walking is huge.
    0:36:17 You’re just in a state where you’re gonna absorb,
    0:36:20 you’re gonna crack open, you’re gonna get more ideas.
    0:36:22 So podcasts completely changed my life.
    0:36:25 They were my running and walking mentors.
    0:36:27 They would change my mindset.
    0:36:29 They would help with my anxiety.
    0:36:31 It was everything for me.
    0:36:33 And so when I joined Lewis Howes mastermind
    0:36:36 after messaging, he had talked about it on his podcast.
    0:36:38 I would have never found it if it wasn’t for that.
    0:36:40 So I messaged and he was like, “You should join it.”
    0:36:42 And I was like, “Me?
    0:36:43 I should join this?
    0:36:45 That feels really scary and crazy.”
    0:36:47 And it was a big price tag.
    0:36:48 And I brought it home to my husband
    0:36:49 and he’s like, “We should join this.”
    0:36:50 And so we joined it.
    0:36:53 And I think being in that and really just hearing,
    0:36:57 he made it more accessible, like impossible.
    0:37:00 And so I just decided, “Okay, I’m gonna start this.”
    0:37:04 And I also was feeling that I wanted a way
    0:37:07 to deeply connect with my audience more.
    0:37:11 I was feeling like the captions
    0:37:14 or just the little bit that you get to post on social
    0:37:15 does not tell the story.
    0:37:18 And I’m like, “I’ve got a story to tell.”
    0:37:20 It’s very different to feel like you have a story to tell
    0:37:22 than to put yourself in a room for the first time,
    0:37:24 turn on a mic and go,
    0:37:26 “What the hell do I have to say?
    0:37:28 I’m a big dummy.”
    0:37:29 (laughing)
    0:37:31 That’s how that can feel in the beginning.
    0:37:33 Oh, here’s a tip.
    0:37:34 If you want to start a podcast,
    0:37:37 please go back to your favorite podcasters,
    0:37:38 pick three to five of them,
    0:37:40 go back to their first three episodes.
    0:37:43 And I promise you, you’ll feel so empowered to start,
    0:37:44 you’ll have no problem.
    0:37:45 (laughing)
    0:37:49 I listen to mine and I’m like, “Oh my God, it’s so loud.”
    0:37:51 And I’m so proud of that girl.
    0:37:54 Like I’m so proud of the people who start
    0:37:55 because it’s not easy,
    0:37:57 but that’s how the podcast started is.
    0:38:00 I was like, “There’s such deeper stories to tell.”
    0:38:01 It was like fitness.
    0:38:03 Fitness transformed my life, I want to teach it.
    0:38:06 Podcasting transformed my life, I want to do it.
    0:38:07 – Yeah, it seems like our type of person
    0:38:09 who just loves to give back,
    0:38:10 once you level up, you’re like,
    0:38:12 “Okay, how do I teach this to other people now
    0:38:14 that I’ve learned it?”
    0:38:15 – It’s partly selfish too.
    0:38:16 Like I want people hearing like,
    0:38:21 “Yes, I love giving back more than I can possibly tell you.”
    0:38:24 But the love of giving back has grown for me
    0:38:25 through the years,
    0:38:29 it started as teaching just felt really good,
    0:38:31 but teaching helps me learn.
    0:38:33 They say that if you really want to learn,
    0:38:38 you’ll start to teach on the subject that you love,
    0:38:39 even in fitness.
    0:38:42 A crazy story is outside of finding
    0:38:43 the network marketing company
    0:38:47 and then winning those national titles that year,
    0:38:49 what had changed for me before those competitions?
    0:38:51 ‘Cause I had been competing
    0:38:53 for almost five years at that point
    0:38:55 without winning the first,
    0:38:57 but what changed for me that year
    0:39:00 is that was the year that I really dove into teaching people
    0:39:02 how to be on stage and stage presence.
    0:39:06 So I had started camps in person on the weekends
    0:39:07 where every Sunday,
    0:39:09 and it was based off of that woman’s training,
    0:39:11 that membership I was a part of,
    0:39:13 but I became an ambassador.
    0:39:15 And so every Sunday I was teaching women how to pose,
    0:39:16 how to walk.
    0:39:18 I was helping them with their fitness routines,
    0:39:21 all the run-throughs they’d practice at my studio.
    0:39:24 And it was the observation of others
    0:39:26 and getting so granular to the point
    0:39:29 of wanting to improve them so much that you improve.
    0:39:32 And so that was the year that I can tell you,
    0:39:33 everything changed for me
    0:39:36 because I was so in the teaching, you embody it.
    0:39:40 – We’ll be right back after a quick break from our sponsors.
    0:39:44 – What’s up, busy young and profitors?
    0:39:45 If you’re like me,
    0:39:47 you’re constantly racing against the clock,
    0:39:50 skipping meals or settling for unhealthy takeout.
    0:39:54 Now, I ate way too much unhealthy takeout last year,
    0:39:56 but this year I was set to make a change.
    0:39:59 And a huge factor in my success has been factor.
    0:40:02 Factor has chef made gourmet meals
    0:40:04 that make eating well so easy.
    0:40:05 They’re dietitian approved
    0:40:08 and ready to heat and eat in two minutes.
    0:40:10 So you can feel right and feel great,
    0:40:12 no matter what life throws at you.
    0:40:15 Factor arrives fresh and fully prepared at your doorstep.
    0:40:17 They’ve got over 40 options
    0:40:19 across eight dietary preferences each week.
    0:40:21 So you never feel like you’re eating the same thing
    0:40:23 over and over again.
    0:40:26 I personally love their protein plus meals
    0:40:28 because I really like to work out every day.
    0:40:30 But you can also choose from their calorie smart
    0:40:32 or keto plans.
    0:40:34 Factor has saved me so much time
    0:40:36 and so much effort when it comes to meal planning.
    0:40:39 I usually just have factor every night for lunch or dinner
    0:40:41 and I just cook once a week.
    0:40:43 You can also eat factor all day.
    0:40:46 They’ve got smoothies, breakfast, grab and go snacks
    0:40:47 and so many more add-ons.
    0:40:51 Personally, I can’t get enough of their protein shake bundle.
    0:40:53 So yeah, fam, why don’t you keep it simple this year
    0:40:55 and reach your nutrition goals
    0:40:56 with ingredients you can trust
    0:40:59 and convenience that can’t be beat with factor.
    0:41:01 So join me and eat smart with factor.
    0:41:04 Get started at factormeals.com/factorpodcast
    0:41:08 with code factorpodcast to get 50% off your first box
    0:41:09 plus free shipping.
    0:41:12 That’s factormeals.com/factorpodcast
    0:41:16 with code factorpodcast to get 50% off your first box
    0:41:17 plus free shipping.
    0:41:22 That is such a life hack.
    0:41:25 I totally agree with that.
    0:41:27 Every time I’m putting out a new course
    0:41:29 or some sort of new training,
    0:41:32 I end up doubling my expertise on the topic
    0:41:33 ’cause it makes you think about,
    0:41:34 well, I don’t know about this
    0:41:36 or I need to learn more about that.
    0:41:39 You learn it and you relearn everything you already learned.
    0:41:42 Suddenly you’re like a better expert than you were.
    0:41:43 That is such a life hack
    0:41:47 to teach other people to become a better expert.
    0:41:50 So a really cool story that I heard
    0:41:51 that’s very different from us.
    0:41:53 I’ve bootstrapped my companies.
    0:41:55 I’ve never raised money.
    0:41:58 And I heard that you got a lot of your investors
    0:42:03 for your first company, Light Pink, from your podcast.
    0:42:05 So I think that’s really cool to go into
    0:42:07 because a lot of people think that podcasts
    0:42:11 can only be an opportunity to make money via sponsorships
    0:42:14 but you can get clients for your business
    0:42:16 and something I never really thought about
    0:42:18 is you can get investors for your business.
    0:42:21 So talk to us about moving into a product business
    0:42:24 and how you decided to start raising money
    0:42:26 and how you got your investors.
    0:42:28 – Oh my gosh, people are like,
    0:42:29 how do you get investors from a podcast?
    0:42:34 Well, a podcast is such an intimate way to connect
    0:42:37 and you won’t necessarily connect with everyone in that way.
    0:42:39 I’ve absolutely had podcasts,
    0:42:41 hundreds of them at this point where I get off
    0:42:43 and I’m like, okay, no connection, but thanks.
    0:42:44 – See you later.
    0:42:45 – See you later.
    0:42:46 – See you later.
    0:42:47 – See you later.
    0:42:48 (laughs)
    0:42:51 – That was a rough one (laughs)
    0:42:53 Absolutely, for sure.
    0:42:55 But then you have these podcasts
    0:42:58 where it’s like right now, right?
    0:43:00 We’re laughing, we’re understanding each other.
    0:43:02 We’re like, oh my God, or there’s a similarity there
    0:43:04 or you just can really drop in
    0:43:06 and you’re enjoying the conversation
    0:43:09 and it creates a relationship.
    0:43:11 So when you’re raising money,
    0:43:12 it’s all about who’s in your network
    0:43:14 and who you have a relationship with.
    0:43:17 And so a podcast may not be like,
    0:43:19 “Oh, I’m gonna ask this person to invest immediately.”
    0:43:22 But what it does is it creates a relationship
    0:43:23 that came from the podcast.
    0:43:26 Now I did have one experience like that, actually,
    0:43:28 where we did one podcast.
    0:43:30 She was referred to me by someone.
    0:43:33 So already there was some mutual trust there.
    0:43:35 And she had a book that was coming out
    0:43:38 all about business and going for it.
    0:43:40 And so in the middle of the podcast,
    0:43:41 I knew that I wanted this woman
    0:43:44 not only as I would love to be able to just have her
    0:43:46 in my network, I’m like, oh,
    0:43:49 to be able to bounce one or two questions off her once in a while
    0:43:51 would be huge for me.
    0:43:54 So I strategically in the middle knew that
    0:43:56 ’cause I had read her book, I was like,
    0:43:58 “I’m gonna tell her about my company
    0:44:00 “and what I’m doing, what I’m launching.”
    0:44:02 And so in the middle of it, there was an opportunity
    0:44:05 to be like, “Oh, this is amazing.
    0:44:06 “I can understand this struggle
    0:44:08 “because right now I’m trying to raise money
    0:44:09 “and blah, blah, blah.”
    0:44:10 And I’d mentioned it
    0:44:13 and I’d mentioned a little bit about the company.
    0:44:15 And then afterward, I had said to her,
    0:44:17 “This is huge, huge key.”
    0:44:20 I had said to her, “What else can I do for you?
    0:44:22 “How can I get this book out more?
    0:44:24 “What’s the biggest thing that would help you
    0:44:26 “that I could do for my audience?”
    0:44:29 And so she tells me and I’m like, “Great, I’m gonna do it.
    0:44:32 “What happens is people want to reciprocate.”
    0:44:34 Now, did she have to reciprocate?
    0:44:36 Absolutely not, but people want to.
    0:44:38 And so she was like, “Hey, is there anything
    0:44:39 “I can do for you?”
    0:44:41 And I was like, “I would love for you to just look
    0:44:44 “at this deck if you wanna give me any critiques,
    0:44:48 “if you know anyone who I could talk to about investing.”
    0:44:50 And the next day she was like, “I’m going to invest
    0:44:55 “and I’m sending this to 15 other women
    0:44:57 “and I’m letting them know about it.”
    0:44:59 And then one of the people she sent it to also invested,
    0:45:00 who was a celebrity.
    0:45:04 She sent a list of celebrities and copied me on it.
    0:45:08 And I was like, “Oh my God, I’m so glad I asked
    0:45:10 “because I almost didn’t.
    0:45:12 “I was so intimidated.”
    0:45:14 And I almost didn’t ask.
    0:45:16 So that’s crazy.
    0:45:17 – That’s amazing.
    0:45:21 So you ended up getting sponsors for this light pink brand.
    0:45:23 Can you tell us a bit about this brand?
    0:45:25 And we’ll talk about how you transitioned and everything.
    0:45:30 – This was 2019, 2020, just turned 2020,
    0:45:32 but 2019 was the initial idea.
    0:45:34 That’s when I was getting the deck together
    0:45:36 and the idea and doing all the things,
    0:45:37 formulation, all that stuff.
    0:45:42 It was a non-alcoholic rosé and a light rosé wine spritz.
    0:45:46 So at the time, this is when Gary Vee had just launched
    0:45:49 his wine and then canned wine, empathy wines.
    0:45:52 And then also white claw had just come out,
    0:45:55 spritz were taking over.
    0:45:57 And I was like, “Wait, this industry is huge.
    0:46:00 “I’m a wellness and fitness person, but I love wine,
    0:46:01 “but I want something lighter.
    0:46:03 “And I also want something for non-alcoholic days
    0:46:06 “and they don’t have anything that’s good right now.”
    0:46:08 It was like, “Oh, here’s your sparkling water.”
    0:46:10 There wasn’t really anything good.
    0:46:14 Now it’s like freaking loaded with non-alcoholic options.
    0:46:17 And direct to consumer had started to go bananas
    0:46:18 in this world.
    0:46:20 And I was like, “This is a huge opportunity.”
    0:46:23 And so I had started raising the 2 million for that.
    0:46:26 Now, we did not see COVID coming.
    0:46:27 – Yeah.
    0:46:30 – What happened is it had stalled so many
    0:46:32 of what we were trying to do
    0:46:36 because the manufacturers, co-packers, warehouses,
    0:46:39 nobody wanted to take on a new person
    0:46:41 because all the new people were tanking
    0:46:42 because they didn’t have the runway.
    0:46:44 We didn’t have the money.
    0:46:45 There were so many other reasons,
    0:46:48 but they were like, “No, we’re not taking anyone new.”
    0:46:51 So on top of legal fees, which for alcohol,
    0:46:54 which by the way, please, if you’re gonna start a business,
    0:46:55 I would highly recommend looking
    0:46:57 at what has the most red tape.
    0:47:00 That’s gonna be the most expensive legally.
    0:47:03 Just ran through so much money with legal fees and formulation
    0:47:05 and trying to hang on and get out there,
    0:47:08 but had half the money left and decided a year and a half
    0:47:11 later when we just could not get this thing to the finish line,
    0:47:13 I had a girlfriend be like,
    0:47:15 this happens all the time to men
    0:47:17 ’cause she was in that world.
    0:47:19 She goes, “Why don’t you just pivot?
    0:47:22 You have so many other things you could do.”
    0:47:24 And I had already had another idea for an upsell
    0:47:26 ’cause I was like, “Oh man, we’re gonna need
    0:47:27 to make more money than this
    0:47:31 ’cause I don’t know how we’re gonna go out into market
    0:47:33 and get the money that we need.”
    0:47:36 So I had started thinking of, “Ooh, I love hydration.
    0:47:38 I love hydration packets, but I don’t love what’s in them
    0:47:40 and I wish they did more.”
    0:47:43 And so that was already in the back of my mind as an upsell.
    0:47:46 And so when this happened and she gave me full permission,
    0:47:47 this was a girlfriend who literally
    0:47:50 just so insanely successful.
    0:47:54 And it was such freedom, her going, “Just do this.
    0:47:56 This is not abnormal.
    0:47:58 Let me show you all the companies who have done this.”
    0:48:00 Most companies that you see right now
    0:48:02 never started as the company that you see.
    0:48:04 And in that moment, it was such freedom
    0:48:07 because what I was feeling before that was
    0:48:08 the worst anxiety of my life.
    0:48:09 I felt like a failure.
    0:48:11 I felt like I can’t believe I have to go
    0:48:14 into all these investors that we used all this money
    0:48:16 and we still don’t have this idea that’s gonna get out.
    0:48:19 And I feel like such an absolute failure loser.
    0:48:22 Everything that I had worked up to right now
    0:48:23 has just been halted.
    0:48:24 I went through it.
    0:48:27 I had an investor who was like, “Oh my gosh.
    0:48:30 I can’t believe that I invested in this.
    0:48:32 This is essentially a stupid idea.”
    0:48:34 And you conned me into it.
    0:48:37 And I’m like, “Oh no.”
    0:48:40 It was not a great experience and time for me,
    0:48:45 but I also am so clear that my soul called in all of that
    0:48:50 so that I could learn and understand
    0:48:52 and be able to have this conversation literally right now
    0:48:54 for someone who’s listening
    0:48:56 because they’re going through it too.
    0:48:59 And I just think podcasting and storytelling
    0:49:03 is the most important thing that we will ever do for people
    0:49:05 to help them reach their dreams
    0:49:07 and know what it really looks like.
    0:49:09 Because how would I have known that this is normal?
    0:49:11 How would I have known that even commentary like that
    0:49:14 from people was totally normal in a part of the journey
    0:49:17 because you don’t know until you talk to people
    0:49:19 who have gone through what you’ve gone through.
    0:49:21 – Totally.
    0:49:24 So service-based business is so natural and organic
    0:49:27 because you’re basically just scaling yourself, right?
    0:49:28 When you have a product,
    0:49:30 there’s a whole slew of different issues.
    0:49:32 And no wonder you had to bootstrap
    0:49:35 because it’s very expensive to launch a product.
    0:49:37 So what were some of the things that you had to think through
    0:49:38 and what were some of the bigger challenges
    0:49:42 for anybody who’s interested in launching DTC products?
    0:49:45 – The first one, like I said is go find someone
    0:49:48 who’s done it before and map out the pricing of everything.
    0:49:52 Like where could we really lose our rear ends on this?
    0:49:53 Where could this go wrong?
    0:49:55 So what do I need to plan for?
    0:49:58 Like, oh, okay, that’s interesting.
    0:50:01 You could lose a whole lot of product in the beginning,
    0:50:04 especially if you don’t really know your co-packer yet.
    0:50:07 You need to understand what insurances you need
    0:50:10 because let’s say you just bought hundreds of thousands
    0:50:11 of product and it’s at the warehouse
    0:50:14 and you didn’t ask about who pays for the product
    0:50:14 if something goes wrong
    0:50:17 and you signed the wrong paperwork so that it’s on you
    0:50:20 and now you have no money to make up that product
    0:50:20 and you can’t sell it.
    0:50:24 There are so many little things that can go wrong
    0:50:25 when you’re doing a product
    0:50:30 because unlike a service-based business or a digital product,
    0:50:34 it’s usually tech that can go massively wrong
    0:50:35 but can be fixed, right?
    0:50:37 If you have a launch and your tech doesn’t work,
    0:50:39 that really sucks,
    0:50:41 but you can still fairly recover
    0:50:43 without a ton of overhead cost.
    0:50:45 In the product world,
    0:50:48 there’s a shipping company that can go wrong.
    0:50:50 They can get all your packages messed up.
    0:50:52 There is a co-packer that could go wrong.
    0:50:54 They can completely mess up your formulation.
    0:50:56 There is packaging that can go wrong.
    0:50:58 They can mess up all your boxes.
    0:51:03 There’s so many touch points that are not in your control.
    0:51:08 You have to have a very high tolerance for risk
    0:51:11 and you also have to have a lot of grace
    0:51:14 and you also have to have a backbone
    0:51:16 to be able to hold people accountable.
    0:51:17 That’s been one of the hardest things
    0:51:19 is holding people accountable
    0:51:21 when something truly is someone’s fault
    0:51:24 because it’s very easy for people to dance around things
    0:51:26 or say it was this or it was that
    0:51:27 and they’re good people
    0:51:30 but you’re running a business at the end of the day.
    0:51:32 So it’s been the biggest learning lessons for me
    0:51:33 and the biggest challenge,
    0:51:36 but I also, I love it so much.
    0:51:39 I am obsessed with physical products now.
    0:51:40 – I love it.
    0:51:44 Well, what is a skincare brand called and what does it do?
    0:51:45 – It’s a skin routine you can drink.
    0:51:48 It’s called Glossy Skin and Gut
    0:51:51 and it’s a daily beauty supplement.
    0:51:54 And it is all about glowing from the inside out
    0:51:58 because without good gut health and good digestion,
    0:52:00 you can’t have great skin
    0:52:02 because really what you’re seeing on the outside
    0:52:04 is what’s happening on the inside
    0:52:05 and what you’re feeding yourself,
    0:52:06 especially as we get older,
    0:52:08 that starts to show like what you’ve been eating
    0:52:10 through the years or how you’ve been digesting.
    0:52:13 So it really is about de-blow and glow
    0:52:15 and those were the two things that I’m like,
    0:52:17 if I could solve two things,
    0:52:20 I’d want to solve feeling light.
    0:52:22 I wanna feel light in my body.
    0:52:24 I don’t wanna feel bloated.
    0:52:25 I wanna feel really good.
    0:52:26 I wanna have good digestion
    0:52:29 and I wanna have great skin.
    0:52:32 I wanna feel like I’m doing something really great
    0:52:35 for my skin, especially as I get older.
    0:52:37 So that’s why this product was formulated
    0:52:41 is because no matter what, if you just drink water,
    0:52:43 you’re doing something good for yourself.
    0:52:47 And so the fact that this is helping you drink water
    0:52:48 was what it was all about.
    0:52:50 It’s like, okay, if you’re like me and you’re a toddler
    0:52:52 and you want something flavored,
    0:52:56 but you wanna know it’s doing something really good for you.
    0:52:58 Our probiotic has 30 clinical studies on it.
    0:53:02 And I wanted to make sure that the ingredients in there
    0:53:05 were gonna do the thing that we wanted them to do.
    0:53:07 So that’s why we went with number one,
    0:53:09 the probiotic that has studies on it.
    0:53:11 And then number two, having the amounts
    0:53:14 that are going to help you get the results that you want.
    0:53:17 – It obviously sounds like a great idea.
    0:53:18 I wanna try it.
    0:53:20 I love skincare.
    0:53:23 Something I’m super, super passionate about.
    0:53:27 What was it like having to convince your investors
    0:53:31 and externally communicate the pivot?
    0:53:32 What was that like for you?
    0:53:35 How did you go about doing it in an empowered way?
    0:53:38 – I had a moment with my husband
    0:53:43 where I had had one of the investors who was like, I want out.
    0:53:46 Number one, in the particular way they invested,
    0:53:48 once you invest, you can’t get out of investment.
    0:53:50 That’s why investments are what they are.
    0:53:52 That’s why you can win big and investments.
    0:53:54 That’s why you lose big and investments.
    0:53:58 So I was like, oh my gosh, what do I do?
    0:54:00 It was just making me feel even worse.
    0:54:05 And he’s like, be a leader and go tell her
    0:54:08 why she needs to be on board for this next company
    0:54:09 because it’s gonna take off
    0:54:11 and she’s not gonna wanna miss it.
    0:54:14 And I was like, he is right.
    0:54:17 It is my job to always paint the vision.
    0:54:20 It is a leader and founders job
    0:54:22 to consistently paint the vision
    0:54:25 even when you can’t even see it.
    0:54:28 And by painting that vision, I promise you
    0:54:30 it will paint it for yourself.
    0:54:32 And so it was a really powerful moment for me
    0:54:35 where I really wanted to tell this person off.
    0:54:36 Like, oh, so fun.
    0:54:38 You wanna ride the train when it’s doing well,
    0:54:41 but when it’s not and I need advocacy,
    0:54:42 it was a painful experience.
    0:54:45 And I’m so grateful for this human and that this happened
    0:54:46 because I think it was one of the biggest lessons
    0:54:49 that I’ve ever experienced, ever.
    0:54:52 And it reminded me, number one, they weren’t wrong.
    0:54:54 Of course they’re gonna feel that way.
    0:54:56 Of course they’re gonna feel like, was this smart?
    0:54:58 Oh my gosh, it was exciting.
    0:55:01 And I think I was just in on the excitement.
    0:55:02 Yes, that’s what it is.
    0:55:07 And also repainting, hey, this is actually a better fit
    0:55:08 for you.
    0:55:10 I know who you are, I know who your audience is.
    0:55:13 This 100% is not just a better fit for you
    0:55:15 and your audience, but for you.
    0:55:18 Like it’s so much more in alignment with who you are.
    0:55:20 It’s way more in alignment with where the world is,
    0:55:22 where our community is.
    0:55:23 This is something that, you know,
    0:55:25 it’s at the beginning of the market.
    0:55:26 People are starting to trend this way.
    0:55:29 It’s getting really exciting and we can be some of the first
    0:55:30 and we can be an amazing product
    0:55:33 that doesn’t have fillers in it.
    0:55:34 And at the end of the call,
    0:55:38 we were both just in such a beautiful, amazing state
    0:55:39 and she was excited.
    0:55:43 And I was like, she was so sent to me
    0:55:46 to remind me of why I’m doing it.
    0:55:48 To rebuild my belief,
    0:55:52 because we don’t get to really build our belief muscle
    0:55:54 until it’s tested.
    0:55:56 And that tested me with her saying those things.
    0:55:58 I was like, are these true?
    0:55:59 Are these things true?
    0:56:00 Right?
    0:56:01 And so in that moment,
    0:56:02 it was you get to show up as a leader
    0:56:06 even though you want to cry or say something else.
    0:56:08 And then it was the greatest gift
    0:56:10 that I could have ever gotten.
    0:56:11 – And as you’re telling me stories,
    0:56:15 it’s so obvious that so many people have helped you
    0:56:16 along the way.
    0:56:21 And you’ve also helped other people on your journey.
    0:56:23 And I know you have a book that is called
    0:56:25 A Tribe Called Bliss.
    0:56:28 Can you talk to us about what a bliss tribe is?
    0:56:31 – At the time I was doing an event called the Bliss Project.
    0:56:34 It was a three day event about empowering yourself
    0:56:37 and just creating a life that you love.
    0:56:38 And essentially in the book,
    0:56:42 I define bliss as more of a place that you create
    0:56:43 for yourself.
    0:56:46 It’s not external, it’s all internal.
    0:56:48 It’s what you decide in your life,
    0:56:50 you can experience bliss right now.
    0:56:52 And in order to create and build a life
    0:56:53 that you want even more,
    0:56:55 I’m not saying you shouldn’t have the things or have it all
    0:56:57 ’cause I do believe you should,
    0:57:00 but you have to find that place within yourself.
    0:57:02 And so the book was based off of the event
    0:57:05 ’cause I put a lot of the exercises that we did
    0:57:08 in the event into the book.
    0:57:12 And the book is about breaking through superficial
    0:57:15 relationships and finding your purpose.
    0:57:16 And that’s what the event essentially was about too
    0:57:18 ’cause we broke everyone out.
    0:57:20 It was so many group exercises
    0:57:23 and I was just for watching these women transform,
    0:57:26 finding and connecting to these other groups
    0:57:27 of like-minded women.
    0:57:31 And so the book essentially is the four agreements book
    0:57:32 that I absolutely love.
    0:57:34 That’s the four agreements to having a great life.
    0:57:36 I think that there’s agreements
    0:57:37 to having great relationships.
    0:57:41 And I think your relationships are your life.
    0:57:44 You can’t only have a great life without great relationships
    0:57:45 ’cause even if you’re doing okay alone,
    0:57:48 you eventually feel so lonely and isolated
    0:57:50 that it’s painful.
    0:57:52 And we know that now loneliness, all the studies
    0:57:54 is worse than smoking.
    0:57:56 It’ll kill you faster than smoking.
    0:57:57 We need relationships.
    0:57:59 I think our lives are defined by relationships,
    0:58:01 but I also think that there’s agreements to relationships.
    0:58:04 So in the book, it goes over the seven agreements
    0:58:07 of relationships and it’s essentially really self-work
    0:58:11 that you can do within other relationships as well.
    0:58:14 And being an entrepreneur is one of the loneliest
    0:58:16 career journeys that you can have.
    0:58:19 And entrepreneurs really experience a lot of loneliness
    0:58:21 and depression because of that loneliness.
    0:58:25 And you’re somebody who often brings entrepreneurs together.
    0:58:28 I would say another superpower that you have
    0:58:31 is you’re like the queen of live events,
    0:58:34 especially in this female entrepreneurship space.
    0:58:36 I’d love for you to talk to us about
    0:58:37 why you love putting on these events
    0:58:40 and also what is the business opportunity here?
    0:58:43 What’s the business model of events
    0:58:45 for people who are interested in starting that?
    0:58:47 – You really wanna know why you’re doing events
    0:58:49 because they can be lucrative,
    0:58:51 but they’re typically barely expensive
    0:58:56 if you’re just looking at this event, right?
    0:58:58 You have to know your intention of the event.
    0:59:01 I love live events because my life changed at them.
    0:59:02 I told you I listened to podcasts
    0:59:04 and then when my life really changed,
    0:59:05 it was when I joined a mastermind.
    0:59:10 I initially had gone to an event called Landmark Forum
    0:59:13 and that was my very, very, very first event ever.
    0:59:14 That changed my life.
    0:59:15 Then I went to personal development events.
    0:59:18 Then I went to Tony Robbins events multiple times.
    0:59:21 Then I joined Jack Canfield events
    0:59:25 for huge commitments like events that were like three weeks
    0:59:28 spread throughout the year, very intensive events.
    0:59:31 And I think that they are the quickest way
    0:59:33 to change your life and to build your network
    0:59:35 and your network has all of your answers.
    0:59:36 Like I said, you know, the friend who was like,
    0:59:37 “Hey, why don’t you just pivot?”
    0:59:41 That was by way of someone else who was a part of my network.
    0:59:44 And so we get these big life-changing answers
    0:59:48 or like the investor who felt challenging to me.
    0:59:50 That was a life-changing event
    0:59:52 that really turned me into someone who can handle a lot.
    0:59:56 These are all people that came by way of events
    0:59:58 or networks or someone else.
    1:00:01 And so I believe in them more than I can possibly tell you
    1:00:03 ’cause I see it, we put them on.
    1:00:06 I get to hear the crazy transformations that happen.
    1:00:08 Even if it’s not right away, it’s two years down the road.
    1:00:11 Oh my God, this person that I met at the event,
    1:00:15 they just became an investor or a business partner.
    1:00:17 It’s crazy, it’s the long game.
    1:00:19 So that’s why I’m passionate about events.
    1:00:24 The event model is typically either massive brand awareness
    1:00:26 ’cause you’re not gonna make a whole lot of money
    1:00:29 off of an event unless you’re really bare bonesing it.
    1:00:31 And then that’s tough ’cause people don’t love
    1:00:33 a bare bones event necessarily,
    1:00:36 but it’s gonna be selling off the backend
    1:00:39 or making sure that you,
    1:00:42 if that’s gonna be your top of funnel brand awareness,
    1:00:47 that you are utilizing that content from the event
    1:00:49 or you’re utilizing something from there
    1:00:51 to sell something else.
    1:00:52 – That makes a lot of sense.
    1:00:54 And then maybe getting sponsors for your event
    1:00:55 if it’s big enough.
    1:00:59 – Sponsors for sure can be a great way for events,
    1:01:03 but even with sponsors, I find you can make money from it,
    1:01:05 but it’s not gonna be life-changing money
    1:01:08 compared to what it costs to run an event.
    1:01:08 – Got it.
    1:01:11 So you’re doing it a lot for just awareness, for content,
    1:01:13 that’s so interesting.
    1:01:14 – It depends.
    1:01:17 If it’s like a mastermind event, that’s very different.
    1:01:19 That’s a great event to monetize.
    1:01:21 – Got it, ’cause that’s a lot more like high ticket,
    1:01:24 less people, that makes a lot of sense,
    1:01:26 but still very valuable for the people that are in it.
    1:01:28 I’m actually considering to join
    1:01:30 some entrepreneurship masterminds.
    1:01:33 I’m going to your girlfriends and business event
    1:01:35 in September, which I’m so excited.
    1:01:36 – So excited about,
    1:01:38 is that something that people can sign up for,
    1:01:40 or how does it work?
    1:01:42 – I think we have like three tickets left.
    1:01:43 – Oh, okay, nevermind.
    1:01:45 Sorry, bring it, I mean, maybe it’ll still be there,
    1:01:46 you never know.
    1:01:47 So it’s girlfriendsandbusiness.com,
    1:01:49 but you can check it out at the website.
    1:01:51 – Amazing, yeah, maybe the next time, guys,
    1:01:52 if you didn’t get to make it.
    1:01:54 So Lori, this was such an awesome conversation.
    1:01:57 I really wanted to just dig deep on your personal story
    1:01:59 and get all the lessons that we could
    1:02:01 from you creating all these different businesses
    1:02:02 and communities.
    1:02:03 Thank you so much for sharing.
    1:02:06 I end my show with two questions that I ask all my guests.
    1:02:09 What is one actionable thing our young and profitors
    1:02:12 can do today to become more profitable tomorrow?
    1:02:16 – Join something where people are a bit ahead of you.
    1:02:20 So I love that quote about get in the rooms
    1:02:23 where your dreams are people’s realities.
    1:02:25 That’s been the thing that has changed the most for me.
    1:02:26 You can listen to all the podcasts,
    1:02:27 they’re going to change your life,
    1:02:29 but when you’re ready to take the leap
    1:02:32 and really accelerate, get in a room with those people.
    1:02:35 – So good, and what is your secret to profiting in life?
    1:02:37 – This is such a good question.
    1:02:39 My secret to profiting in life
    1:02:44 is to really work on yourself.
    1:02:45 Because again, everything is going to come
    1:02:49 through relationships and it takes an extreme level
    1:02:51 of awareness and grace and forgiveness
    1:02:55 in order to work through all of the relationships
    1:02:57 that you are going to have on your way
    1:02:59 to your goals in business.
    1:03:00 – I love that.
    1:03:01 Lori, where can everybody find you
    1:03:03 in everything that you do?
    1:03:05 – Well, the main thing for me right now is Glossy
    1:03:08 and that is the skin routine you can drink.
    1:03:14 And you can go to getglossy, G-E-T-G-L-O-C-I dot com
    1:03:15 and you can go and check it out there.
    1:03:17 – Amazing, we’ll put that link in the show notes.
    1:03:19 Lori, thank you so much for joining us
    1:03:21 on Young and Profiting Podcast.
    1:03:23 – Thank you for having me, this was so much fun.
    1:03:26 (upbeat music)
    1:03:28 (upbeat music)
    1:03:31 (upbeat music)
    1:03:33 (upbeat music)
    1:03:36 (upbeat music)
    1:03:46 [BLANK_AUDIO]

    At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And just like that, she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the world of fitness. Through relentless hard work, she became a 3-time fitness world champion, gracing the covers of fitness magazines. But she didn’t stop there. She built a successful fitness brand and has since excelled at other businesses. In this episode, Lori shares her journey of reinventing herself time and time again, including lessons on rebounding from failure and pivoting in business.

    In this episode, Hala and Lori will discuss:

    (00:00) Introduction

    (03:11) Mindset Shifts from Childhood Struggles

    (08:16) Finding Motivation Through Hard Times

    (12:02) First Steps into Entrepreneurship

    (19:17) Scaling her Fitness Business Online

    (26:51) Selling Success in Network Marketing

    (30:53) Launching a Successful Podcast

    (32:55) Opportunities Unlocked with Podcasting

    (33:21) Joining Lewis Howe’s Mastermind

    (33:51) Starting a Podcast: Tips and Challenges

    (35:10) Teaching to Learn: The Ultimate Life Hack

    (37:02) Raising Money Through Podcasting

    (40:38) Pivoting for Business Growth in COVID

    (50:24) The Importance of Relationships in Business

    Lori Harder is a serial entrepreneur, top podcast host, and bestselling author known for her expertise in personal transformation, mindfulness, and entrepreneurship. She is also the founder of Glōci, a skin routine you can drink. A former 3-time fitness world champion, Lori turned her passion for fitness into a thriving career in network marketing and coaching. She hosts the Earn Your Happy podcast, a Forbes Top 11 business podcast. Through her events, podcast, books, and courses, she helps women connect with their like-minded tribes, take bold leaps in business, and live out their entrepreneurial dreams.

    Episode Sponsors:

    Shopify – Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify   

    Airbnb – Your home might be worth more than you think. Find out how much at airbnb.com/host 

    Rocket Money – Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting 

    Indeed – Get a $75 job credit at indeed.com/profiting    

    RobinHood – Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold 

    Factor – Get 50% off your first box plus free shipping when you use code FACTORPODCAST at factormeals.com/profiting50off  

    Active Dealsyoungandprofiting.com/deals      

    Key YAP Links

    Reviews – ratethispodcast.com/yap 

    Youtube – youtube.com/c/YoungandProfiting 

    LinkedIn – linkedin.com/in/htaha/ 

    Instagram – instagram.com/yapwithhala/ 

    Social + Podcast Services – yapmedia.com  

    Transcripts – youngandprofiting.com/episodes-new 

    Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast

  • Moment 201: Harvard Psychiatrist Reveals The #1 Foods You Must STOP Eating To Heal Your Brain

    中文
    Tiếng Việt
    AI transcript
    0:00:02 (upbeat music)
    0:00:07 – Most people have no clue that diet plays any role
    0:00:10 in mental illness or mental health.
    0:00:17 95% of mental health clinicians think it’s laughable
    0:00:21 that anybody would suggest that diet
    0:00:24 can play a role in mental illness.
    0:00:26 They think it’s laughable.
    0:00:27 – What do you think?
    0:00:32 – I think if you do a deep dive into the science,
    0:00:36 all of the science that we have accumulated
    0:00:40 over the last 100 years and longer sometimes,
    0:00:42 that if you do a deep dive
    0:00:45 into all of those neuro-imaging studies
    0:00:45 that we’ve been doing,
    0:00:47 all of the genetic studies we’ve been doing,
    0:00:51 all of the neurotransmitter and hormone studies
    0:00:55 and trauma studies and adverse childhood experiences studies,
    0:00:58 if you do a deep dive into the science
    0:01:02 and you understand what is happening in the brains
    0:01:07 and bodies of people as a consequence of those things
    0:01:10 or what could be causing those things.
    0:01:13 If you put it all together,
    0:01:16 you come to this sound bite
    0:01:21 that mental disorders are metabolic in nature
    0:01:25 and there is no questioning whatsoever.
    0:01:27 It is incontrovertible
    0:01:32 that diet plays a massive, huge role in metabolism.
    0:01:40 And therefore, I believe very strongly
    0:01:44 that diet might be playing a role
    0:01:46 in the mental health epidemic that we are seeing.
    0:01:52 And it also might provide an avenue
    0:01:55 of hope and healing and recovery.
    0:02:00 And I use the word might as the scientist in me,
    0:02:06 as the clinician in me, I know without certainty,
    0:02:10 it can heal and recover people
    0:02:14 who have had chronic horrible debilitating mental illnesses.
    0:02:19 And I know from my own personal story,
    0:02:22 when I was in medical school and residency,
    0:02:25 I’m still suffering from low-grade depression, OCD,
    0:02:28 other symptoms, but I also developed
    0:02:30 what’s called metabolic syndrome.
    0:02:34 I developed high blood pressure, high cholesterol,
    0:02:38 pre-diabetes, and I wasn’t really overweight.
    0:02:42 I was exercising, I was following a low-fat diet,
    0:02:46 mostly I processed foods ’cause they’re cheaper,
    0:02:51 but that was the diet that was touted as a healthy diet.
    0:02:54 It was low in fat, and as long as it was low in fat,
    0:02:56 that was supposed to be good for us.
    0:03:00 And my metabolic syndrome just kept getting worse and worse.
    0:03:05 And so at some point, in order to treat my metabolic syndrome,
    0:03:10 I changed my diet to essentially a low carbohydrate diet.
    0:03:16 And within three months,
    0:03:21 my metabolic syndrome was completely gone.
    0:03:26 But the thing that just dumbfounded me
    0:03:31 was that my mental health was better
    0:03:34 than it had ever been in my entire life.
    0:03:38 And I just couldn’t believe what I was experiencing.
    0:03:41 I didn’t know that I could be that kind of a person.
    0:03:45 I didn’t know that I could be happy and positive
    0:03:47 and energetic and confident.
    0:03:51 I had no idea, I didn’t think that was in me.
    0:03:55 And by changing my diet, all of those things happened.
    0:03:59 – At the level of the mitochondria,
    0:04:02 are you saying, do you believe that because you changed
    0:04:07 your diet to more sort of natural, healthier foods,
    0:04:10 at the level of the mitochondria,
    0:04:13 the mitochondria were able to function more naturally
    0:04:18 themselves in a more functional way,
    0:04:22 which meant that the chemicals they released
    0:04:24 and the processes they go through
    0:04:28 were more consistent with positive mental health.
    0:04:30 Is that like the simpleton’s way of understanding it?
    0:04:33 And before then, you talked about man-made compounds
    0:04:34 in the foods, et cetera.
    0:04:38 I’m assuming you’re saying that some of the modern foods
    0:04:40 that we eat, the ultra-processed foods
    0:04:42 that have all of these random named chemicals inside them
    0:04:44 that we see on the labels,
    0:04:46 the mitochondria don’t know how to deal with that.
    0:04:48 So it’s causing the same sort of dysregulation
    0:04:50 and dysfunction that they might see
    0:04:52 if we’d gone through like an extreme trauma
    0:04:54 or something else or some other adverse environmental
    0:04:57 situation, it’s just this dysfunction of the mitochondria,
    0:05:00 which is causing the knock-on effects we see.
    0:05:02 But there’s many things that can cause dysfunction
    0:05:03 in the mitochondria.
    0:05:05 And we went through a bunch of them earlier.
    0:05:07 Is that like a simple way of understanding it?
    0:05:08 – 100%.
    0:05:09 – Okay, great. – It’s perfect.
    0:05:11 – Super interesting.
    0:05:13 Okay, so on that point then,
    0:05:15 we have to zoom in on this thing of diet.
    0:05:20 If you wanted my mitochondria to be perfect,
    0:05:21 and maybe even give me a case that if,
    0:05:22 I don’t know, patients you’ve worked with
    0:05:26 that you’ve prescribed a certain diet to,
    0:05:29 what diet, what food would you tell me to eat?
    0:05:32 And what would you tell me not to eat?
    0:05:37 – So I actually don’t have a one-size-fits-all prescription.
    0:05:41 And so I wanna say that upfront.
    0:05:45 So I would wanna know who am I working with,
    0:05:50 and how is their mental and metabolic health now?
    0:05:51 – Me.
    0:05:52 – So you. – Yeah.
    0:05:54 – So I would want more details.
    0:05:59 Are you having symptoms of any mental health condition?
    0:05:59 – I would say no.
    0:06:04 However, I can have moments
    0:06:06 where I feel a little bit anxious.
    0:06:09 So, you know, I’ve been through a lot of,
    0:06:11 I’d say like stressful events in my life
    0:06:12 because I was running a big business,
    0:06:14 we had inches of employees, paydays all the time.
    0:06:16 So I had this, at one point,
    0:06:19 I had this constant subtle stress.
    0:06:22 – And so I would wanna know,
    0:06:26 do you feel like you have anxiety for no good reason?
    0:06:30 – Sometimes, sometimes it can feel a little bit like that.
    0:06:33 It’s very infrequent, I’d say.
    0:06:37 But I can also have moments where I just think of something
    0:06:40 and then I get the same kind of like,
    0:06:41 it’s almost like the fight-or-flight response
    0:06:42 is just kicked in.
    0:06:45 – But you think of something adverse or stressful?
    0:06:46 – Yeah, yeah, yeah, yeah.
    0:06:50 – So the one thing I would say about that,
    0:06:54 and we could get into a lot more details,
    0:06:56 which we probably don’t wanna do now.
    0:06:58 – I don’t mind. – Podcast.
    0:07:03 But my strong guess, based on just what you’ve said,
    0:07:05 is that that level of stress and anxiety
    0:07:09 is quote unquote normal.
    0:07:10 – Okay.
    0:07:13 – Because you are sensing I have to go do something
    0:07:15 that’s really scary right now,
    0:07:19 or I have to go do something that’s gonna ruin someone’s life
    0:07:24 or that might threaten my success.
    0:07:29 It is normal and actually healthy
    0:07:33 to have anxiety and stress in those situations.
    0:07:38 The anxiety and stress can sometimes be quite helpful
    0:07:41 and adaptive because it can make you pause
    0:07:44 and reflect on is this really what I wanna do
    0:07:48 as opposed to being overly confident and just proceeding.
    0:07:55 Your own personal history almost certainly
    0:07:59 informs your level of stress response.
    0:08:03 And again, so if you go back to your own traumas,
    0:08:06 you’re going to remember when I’m facing a situation
    0:08:10 like this, it’s helpful to be on hyper alert.
    0:08:12 It’s helpful to be hyper vigilant.
    0:08:16 And your body and brain will remember
    0:08:20 that helped you navigate this safely and effectively.
    0:08:22 – But if I have that profile,
    0:08:24 if I have that sort of mental profile now as I sit here,
    0:08:29 and then for the next decade, I ate processed junk food.
    0:08:35 Am I gonna send my mitochondria into disarray,
    0:08:37 which is gonna increase the probability
    0:08:39 that I have a mental health disorder?
    0:08:41 – Yes, I think yes.
    0:08:45 We’ve got, there’s no way we will ever be able
    0:08:48 to do a human randomized controlled trial
    0:08:52 to test that precise hypothesis.
    0:08:55 But we have large epidemiological studies
    0:08:59 that strongly suggests that people who eat
    0:09:03 a lot of ultra processed food have higher risk
    0:09:07 for developing depression, anxiety,
    0:09:09 and other mental disorders.
    0:09:13 And based on the science, the granular science,
    0:09:17 based on animal models.
    0:09:20 So we can do that to mice and rats.
    0:09:22 And in fact, that’s exactly what we see in mice and rats.
    0:09:27 We feed them an obesogenic diet,
    0:09:33 which is usually high in fat, high in carbohydrates,
    0:09:35 ultra processed foods.
    0:09:40 Some researchers have fed rats and mice cafeteria diets,
    0:09:43 where they feed them a lot of delicious junk food.
    0:09:48 And those mice develop higher rates of obesity,
    0:09:53 but also higher rates of diabetes and pre-diabetes.
    0:09:58 And oh, by the way, also higher rates of depression
    0:10:01 and anxiety, ’cause those are the two things
    0:10:04 that we can kind of measure in mice and rats.
    0:10:07 We can’t necessarily measure ADHD symptoms.
    0:10:11 It’s really hard to actually measure psychotic symptoms,
    0:10:13 but we can measure depression and anxiety symptoms
    0:10:15 pretty well in animals.
    0:10:16 And so in animal models,
    0:10:18 we know that that’s unequivocally true.
    0:10:20 – And we see the same in humans though,
    0:10:22 ’cause I was reading your book and in chapter four,
    0:10:24 you say people with ADHD are more likely
    0:10:25 to develop obesity.
    0:10:28 People who are obese are 50% more likely
    0:10:30 to develop bipolar and 25% more likely
    0:10:32 to develop anxiety or depression.
    0:10:34 And weight gain around the time of puberty
    0:10:37 leads to a 400% increase in the chance of depression
    0:10:39 by the age of 24.
    0:10:43 – Yes, and insulin resistance at age nine
    0:10:48 increases your chances of developing
    0:10:51 a psychotic at risk mental state,
    0:10:53 which is like meaning you’re at high risk
    0:10:57 for developing schizophrenia or bipolar disorder, 500%.
    0:10:58 – And Alzheimer’s?
    0:11:02 – All mental disorders are associated
    0:11:05 with an increased risk of Alzheimer’s disease.
    0:11:10 Anywhere from the lowest is 50% increased risk
    0:11:14 and the highest is 2000% increased risk.
    0:11:17 – And the thread that unites all of these problems
    0:11:19 is metabolism.
    0:11:23 – Metabolism, and at the end of the day,
    0:11:25 you have to talk about mitochondria
    0:11:27 in order to understand metabolism.
    0:11:32 Um, only 7% of U.S. citizens
    0:11:39 have no signs of metabolic health problems.
    0:11:46 Meaning 93% or so of U.S. residents
    0:11:49 will have at least one of the biomarkers
    0:11:50 of metabolic syndrome.
    0:11:57 Meaning they have prediabetes or abnormal lipids
    0:12:01 or high blood pressure or abdominal obesity
    0:12:05 or abdominal fat, excessive abdominal fat.
    0:12:07 – So what do we offer those 93%?
    0:12:11 – So those people, diet interventions
    0:12:16 would absolutely be a part of a healing strategy.
    0:12:19 A part of it, not the only strategy.
    0:12:22 I would wanna know about their sleep.
    0:12:24 I would wanna know about substance use.
    0:12:27 I would wanna know about medications, lots of things.
    0:12:30 But for dietary interventions,
    0:12:31 I would wanna meet them where they’re at
    0:12:33 and just find out, well, where are you at?
    0:12:35 What are you eating?
    0:12:39 Do you have preferences or demands
    0:12:41 for what your diet should be?
    0:12:43 (upbeat music)
    0:12:44 (upbeat music)
    (âm nhạc vui tươi)
    – Hầu hết mọi người không biết rằng chế độ ăn uống có vai trò như thế nào
    trong bệnh tâm thần hoặc sức khỏe tâm thần.
    95% các chuyên gia sức khỏe tâm thần cho rằng thật nực cười
    khi ai đó gợi ý rằng chế độ ăn có thể
    đóng vai trò trong bệnh tâm thần.
    Họ cho rằng điều đó thật nực cười.
    – Bạn nghĩ sao?
    – Tôi nghĩ nếu bạn đi sâu vào khoa học,
    tất cả những khoa học mà chúng ta đã tích lũy
    trong 100 năm qua và thậm chí còn lâu hơn,
    nếu bạn đi sâu vào tất cả các nghiên cứu thần kinh hình ảnh
    mà chúng ta đã thực hiện,
    tất cả các nghiên cứu di truyền mà chúng ta đã thực hiện,
    tất cả các nghiên cứu về chất dẫn truyền thần kinh và hormone,
    các nghiên cứu về chấn thương và trải nghiệm tiêu cực trong thời thơ ấu,
    nếu bạn đi sâu vào khoa học
    và bạn hiểu những gì đang xảy ra trong não bộ
    và cơ thể con người như một hậu quả của những điều đó
    hoặc những gì có thể gây ra những điều đó.
    Nếu bạn tổng hợp tất cả lại,
    bạn sẽ đến với một nhận định rằng
    các rối loạn tâm thần mang tính chất chuyển hóa
    và không có gì để thắc mắc.
    Điều đó là không thể tranh cãi
    rằng chế độ ăn uống có vai trò to lớn trong chuyển hóa.
    Và vì vậy, tôi rất tin rằng
    chế độ ăn có thể đóng một vai trò
    trong đại dịch sức khỏe tâm thần mà chúng ta đang thấy.
    Nó cũng có thể mở ra một con đường
    của sự hy vọng, chữa trị và hồi phục.
    Và tôi sử dụng từ “có thể” như một nhà khoa học trong tôi,
    như một chuyên gia trong tôi, tôi biết mà không có sự chắc chắn,
    nó có thể chữa lành và phục hồi những người
    đã mắc phải những bệnh tâm thần kinh khủng kéo dài.
    Và tôi biết từ câu chuyện cá nhân của chính mình,
    khi tôi còn học trường y và thực tập,
    tôi vẫn đang chịu đựng chứng trầm cảm nhẹ,
    OCD,
    những triệu chứng khác, nhưng tôi cũng phát triển
    cái gọi là hội chứng chuyển hóa.
    Tôi phát triển huyết áp cao, cholesterol cao,
    tiền tiểu đường, và tôi không thực sự thừa cân.
    Tôi đã tập thể dục, tôi theo chế độ ăn ít chất béo,
    hầu hết là thực phẩm chế biến sẵn vì chúng rẻ hơn,
    nhưng đó là chế độ ăn được quảng bá như một chế độ ăn lành mạnh.
    Nó ít chất béo, và miễn là nó ít chất béo,
    thì đó được cho là tốt cho chúng ta.
    Và hội chứng chuyển hóa của tôi cứ ngày càng xấu đi.
    Và vào một lúc nào đó, để điều trị hội chứng chuyển hóa của mình,
    tôi đã thay đổi chế độ ăn của mình thành một chế độ ăn ít carbohydrate.
    Và trong vòng ba tháng,
    hội chứng chuyển hóa của tôi đã hoàn toàn biến mất.
    Nhưng điều khiến tôi bất ngờ
    là sức khỏe tâm thần của tôi tốt hơn
    so với mọi thời điểm trong suốt cuộc đời tôi.
    Và tôi không thể tin vào những gì tôi đang trải qua.
    Tôi không biết rằng tôi có thể trở thành một người như vậy.
    Tôi không biết rằng tôi có thể hạnh phúc và tích cực
    và năng động và tự tin.
    Tôi không hề hay biết, tôi không nghĩ rằng điều đó có trong tôi.
    Và bằng cách thay đổi chế độ ăn của mình, tất cả những điều đó đã xảy ra.
    – Ở mức độ của ty thể,
    bạn đang nói, bạn có tin rằng vì bạn đã thay đổi
    chế độ ăn của mình sang những thực phẩm tự nhiên, lành mạnh hơn,
    ở mức độ của ty thể,
    ty thể đã có thể hoạt động tự nhiên hơn
    theo cách chức năng hơn,
    điều này có nghĩa là các hóa chất mà chúng giải phóng
    và các quá trình mà chúng trải qua
    đã nhất quán hơn với sức khỏe tâm thần tích cực.
    Có phải đó là một cách hiểu đơn giản không?
    Và trước đó, bạn đã nói về các hợp chất do con người tạo ra
    trong thực phẩm, v.v.
    Tôi đoán rằng bạn đang nói rằng một số thực phẩm hiện đại
    mà chúng ta ăn, các thực phẩm siêu chế biến
    có chứa tất cả những hóa chất có tên ngẫu nhiên bên trong
    mà chúng ta thấy trên nhãn,
    ty thể không biết làm thế nào để xử lý điều đó.
    Vì vậy, nó gây ra cùng một loại sự rối loạn
    và chức năng không bình thường mà chúng có thể thấy
    nếu chúng ta đã trải qua một chấn thương cực độ
    hoặc một điều gì đó khác hoặc một tình huống môi trường bất lợi khác,
    đó chỉ là sự rối loạn của ty thể này,
    đang gây ra những ảnh hưởng tiếp theo mà chúng ta thấy.
    Nhưng có nhiều điều có thể gây ra sự rối loạn
    trong ty thể.
    Và chúng ta đã đi qua một số trong số đó trước đây.
    Đó có phải là một cách hiểu đơn giản không?
    – 100%.
    – Ừ, tuyệt vời. – Điều đó thật hoàn hảo.
    – Siêu thú vị.
    Được rồi, vì vậy tại điểm đó,
    chúng ta cần phải tập trung vào vấn đề chế độ ăn.
    Nếu bạn muốn ty thể của tôi hoàn hảo,
    và có thể thậm chí đưa cho tôi một trường hợp rằng nếu,
    tôi không biết, những bệnh nhân mà bạn đã làm việc cùng
    mà bạn đã kê một chế độ ăn nhất định cho họ,
    bạn sẽ bảo tôi ăn gì?
    Và bạn sẽ bảo tôi không nên ăn gì?
    – Thực ra tôi không có một đơn thuốc phù hợp với tất cả.
    Vì vậy tôi muốn nói điều đó ngay từ đầu.
    Vì vậy tôi muốn biết tôi đang làm việc với ai,
    và sức khỏe tâm thần và chuyển hóa của họ hiện tại như thế nào?
    – Tôi.
    – Vậy là bạn. – Vâng.
    – Vì vậy tôi muốn biết thêm chi tiết.
    Bạn có triệu chứng của bất kỳ điều kiện sức khỏe tâm thần nào không?
    – Tôi sẽ nói là không.
    Tuy nhiên, tôi có thể có những khoảnh khắc
    mà tôi cảm thấy hơi lo âu.
    Vì vậy, bạn biết đấy, tôi đã trải qua nhiều,
    tôi sẽ nói là những sự kiện căng thẳng trong cuộc đời tôi
    bởi vì tôi đã điều hành một doanh nghiệp lớn,
    chúng tôi có nhiều nhân viên, ngày trả lương liên tục.
    Vì vậy tôi đã có, vào một thời điểm,
    tôi đã có một loại căng thẳng nhẹ liên tục.
    – Và vì vậy tôi muốn biết,
    bạn có cảm thấy rằng bạn có lo âu không có lý do?
    – Thỉnh thoảng, thỉnh thoảng có thể cảm thấy như vậy.
    Thật sự không thường xuyên, tôi sẽ nói.
    Nhưng tôi cũng có thể có những khoảnh khắc mà tôi chỉ nghĩ về điều gì đó
    và sau đó tôi có cùng cảm giác như vậy,
    gần như như phản ứng chiến đấu hoặc bỏ chạy
    vừa bật lên.
    – Nhưng bạn nghĩ về điều gì đó tiêu cực hoặc căng thẳng?
    – Vâng, vâng, vâng, vâng.
    – Vì vậy, một điều tôi muốn nói về điều đó,
    và chúng ta có thể đi vào nhiều chi tiết hơn,
    mà có lẽ bây giờ chúng ta không muốn làm.
    – Tôi không ngại. – Podcast.
    Nhưng dựa trên những gì bạn vừa nói,
    đoán chắc của tôi là mức độ căng thẳng và lo âu đó
    là “bình thường”.
    – Được rồi.
    – Bởi vì bạn đang cảm thấy rằng tôi phải đi làm điều gì đó
    mà thực sự đáng sợ ngay bây giờ,
    hoặc tôi phải đi làm điều gì đó có thể làm hỏng cuộc sống của ai đó
    hoặc có thể đe dọa đến thành công của tôi.
    Việc cảm thấy lo âu và căng thẳng trong những tình huống đó là điều bình thường và thực sự lành mạnh.
    Cảm giác lo âu và căng thẳng đôi khi có thể rất hữu ích và thích nghi, vì nó có thể khiến bạn dừng lại và suy nghĩ về việc liệu đây có thực sự là điều bạn muốn làm hay không, thay vì quá tự tin và cứ thế tiếp tục. Lịch sử cá nhân của bạn chắc chắn sẽ ảnh hưởng đến mức độ phản ứng căng thẳng của bạn. Và một lần nữa, nếu bạn quay lại với những chấn thương cá nhân của mình, bạn sẽ nhớ rằng khi gặp phải một tình huống như thế này, việc ở trong trạng thái cảnh giác cao độ là hữu ích. Việc được cảnh giác cao độ là điều có lợi. Cơ thể và bộ não của bạn sẽ nhớ rằng điều đó đã giúp bạn điều hướng một cách an toàn và hiệu quả.
    – Nhưng nếu tôi có hồ sơ như vậy, nếu tôi có loại hồ sơ tâm lý như vậy khi tôi ngồi đây, và trong suốt thập kỷ tiếp theo, tôi ăn thức ăn chế biến sẵn thì sao? Liệu tôi có làm rối loạn ti thể của mình, điều này sẽ tăng khả năng tôi bị rối loạn sức khỏe tâm thần không?
    – Có, tôi nghĩ là có. Không có cách nào chúng ta có thể thực hiện một thử nghiệm lâm sàng ngẫu nhiên trên con người để kiểm tra giả thuyết chính xác đó. Nhưng chúng ta có những nghiên cứu dịch tễ học lớn cho thấy mạnh mẽ rằng những người ăn nhiều thức ăn chế biến siêu sẽ có nguy cơ cao hơn trong việc phát triển trầm cảm, lo âu và các rối loạn tâm thần khác. Dựa trên khoa học, khoa học chi tiết, dựa trên các mô hình động vật.
    Chúng ta có thể làm điều đó với chuột và chuột cống. Thực tế, đó chính xác là những gì chúng ta thấy ở chuột và chuột cống. Chúng ta cho chúng ăn một chế độ ăn gây béo, thường thì cao chất béo, cao carbohydrate, thực phẩm chế biến siêu. Một số nhà nghiên cứu đã cho chuột và chuột cống ăn theo chế độ cafeteria, nơi họ cho chúng ăn nhiều đồ ăn vặt ngon miệng. Và những con chuột đó phát triển tỷ lệ béo phì cao hơn, nhưng cũng có tỷ lệ cao hơn về tiểu đường và tiền tiểu đường. Và ồ, nhân tiện, cũng có tỷ lệ cao hơn về trầm cảm và lo âu, vì đó là hai thứ mà chúng ta có thể đo lường ở chuột và chuột cống. Chúng ta không thể đo lường triệu chứng ADHD một cách nhất thiết. Thực sự rất khó khăn để đo lường triệu chứng tâm thần, nhưng chúng ta có thể đo lường triệu chứng trầm cảm và lo âu khá tốt ở động vật.
    Và trong các mô hình động vật, chúng ta biết rằng điều đó là không thể chối cãi.
    – Và chúng ta cũng thấy điều tương tự ở con người, vì tôi đã đọc cuốn sách của bạn và trong chương bốn, bạn nói rằng những người mắc ADHD có khả năng cao hơn trong việc phát triển bệnh béo phì. Những người bị béo phì có nguy cơ cao hơn 50% trong việc phát triển rối loạn lưỡng cực và cao hơn 25% trong việc phát triển lo âu hoặc trầm cảm. Và tăng cân quanh thời điểm dậy thì dẫn đến tăng 400% khả năng bị trầm cảm đến năm 24 tuổi.
    – Đúng vậy, và kháng insulin ở độ tuổi chín làm tăng khả năng phát triển một trạng thái tâm thần có nguy cơ tâm thần phân liệt, có nghĩa là bạn có nguy cơ cao phát triển bệnh tâm thần phân liệt hoặc rối loạn lưỡng cực, từ 500%.
    – Và bệnh Alzheimer?
    – Tất cả các rối loạn tâm thần đều liên quan đến việc tăng nguy cơ mắc bệnh Alzheimer. Nguy cơ thấp nhất là tăng 50% và cao nhất là tăng 2000%.
    – Và chỉ số kết nối tất cả các vấn đề này là chuyển hóa.
    – Chuyển hóa, và cuối cùng, bạn phải nói về ti thể để hiểu chuyển hóa. Chỉ 7% công dân Mỹ không có dấu hiệu của các vấn đề sức khỏe chuyển hóa. Điều này có nghĩa là khoảng 93% hoặc hơn của cư dân Mỹ sẽ có ít nhất một trong những dấu hiệu sinh học của hội chứng chuyển hóa. Điều này có nghĩa là họ có tiền tiểu đường hoặc lipit bất thường hoặc huyết áp cao hoặc béo phì bụng hoặc mỡ bụng quá mức.
    – Vậy chúng ta cung cấp gì cho 93% đó?
    – Đối với những người đó, các can thiệp chế độ ăn uống chắc chắn sẽ là một phần của chiến lược chữa trị. Là một phần của nó, không phải là chiến lược duy nhất. Tôi muốn biết về giấc ngủ của họ. Tôi muốn biết về việc sử dụng chất gây nghiện. Tôi muốn biết về thuốc men, nhiều điều. Nhưng đối với các can thiệp chế độ ăn uống, tôi muốn gặp họ ở nơi họ đang ở và chỉ tìm hiểu, vậy thì bạn đang ở đâu? Bạn đang ăn gì? Bạn có sở thích hoặc yêu cầu gì cho chế độ ăn uống của mình không?
    (music vui tươi)
    (music vui tươi)
    (歡快的音樂)
    – 大多數人對飲食在心理疾病或心理健康中的角色毫無頭緒。
    95% 的心理健康臨床工作者認為,任何人提出飲食可能在心理疾病中扮演角色的想法都是可笑的。
    他們認為這是可笑的。
    – 你怎麼看?
    – 我認為如果深入研究科學,所有我們在過去100年甚至更長時間中累積的科學數據,對所有這些我們正在進行的神經影像研究、基因研究、神經傳導物質和激素的研究、創傷研究以及逆境童年經歷的研究進行深入探討,你會明白這些事情對人們的大腦和身體造成的影響,或者可能導致這些影響的原因。如果把所有這些資料放在一起,你會得出一句聲明:心理障礙本質上是代謝性的,沒有任何質疑。飲食在代謝中扮演著巨大的角色,這是不可否認的。因此,我非常堅信飲食可能在我們所看到的心理健康流行病中發揮著作用。它也可能提供了一條希望、治癒和恢復的途徑。我用“可能”這個詞,作為一個科學家和臨床醫生,我無法百分之百確定,但我知道,它可以治癒和恢復那些患有慢性可怕而使人虛弱的心理疾病的人。根據我自己的故事,在我讀醫學院和實習時,我仍然在忍受低程度的抑鬱症、強迫症和其他症狀,但我還患上了所謂的代謝綜合症。我出現了高血壓、高膽固醇、前期糖尿病,而我並不真的超重。我在運動,我遵循一種低脂飲食,主要是加工食品,因為那樣更便宜,但這正是被吹捧為健康飲食的飲食。這種飲食低脂,只要低脂,就應該對我們有好處。然而,我的代謝綜合症一直在惡化。因此在某個時候,為了治療我的代謝綜合症,我把飲食改為基本上是一種低碳水化合物飲食。在三個月內,我的代謝綜合症完全消失。但令我驚訝的是,我的心理健康比我這輩子任何時候都要好。我簡直不敢相信我所經歷的。我不知道我可以成為那樣的人。我不知道我可以快樂、積極、有活力和自信。我完全沒有意識到,我不認為那是我能做到的。通過改變我的飲食,所有這些都發生了。
    – 在線粒體的層面上,你是說,你相信因為你改變了飲食,選擇了更自然,更健康的食物,在線粒體的層面上,線粒體能夠以更自然的方式工作,這意味著它們釋放的化學物質和經過的過程與積極的心理健康更加一致。這樣的理解方式算是簡單的嗎?在此之前,你提到了食物中的人造化合物等。我假設你是說一些我們現代所吃的食品,超加工食品,內部含有許多隨機命名的化學物質,而這些在標籤上可見,線粒體不知道如何處理這些東西。所以它導致了與極端創傷或其他不良環境情況相似的失調和功能失常,這都是由於線粒體的功能失常,造成了我們所見到的連鎖反應。但導致線粒體功能失常的因素有很多。我們之前提到了許多這些因素。這算是理解的簡單方式嗎?
    – 100%。
    – 好的,太好了。- 完美。
    – 超級有趣。
    – 那麼就這一點而言,我們必須聚焦於飲食這一問題。如果你想讓我的線粒體完美,也許還能給我一個案例,比如,嗯,我不知道,你曾經為哪些病人開過某種飲食,那麼你會告訴我該吃什麼飲食、吃什麼食物?而你會告訴我不要吃什麼?
    – 其實我沒有一個適用於所有人的處方。因此我想先說明這一點。我想知道我正在與誰合作,他們目前的心理和代謝健康狀態如何?
    – 是我。
    – 所以是你。- 是的。
    – 所以我想要更多的細節。你有任何心理健康狀況的症狀嗎?
    – 我會說沒有。不過,我有時會感到有點焦慮。所以,你知道,我經歷過很多壓力很大的事件,因為我在經營一個大企業,我們有很多員工,經常發薪水。所以在某一時刻,我有一種持續的微妙壓力。
    – 所以我想知道,你是否覺得自己有無緣無故的焦慮?
    – 有時,有時可能會有這種感覺。我會說這種情況非常少見。但我也有時想到某些事情,就會出現這種像是“戰鬥或逃跑”反應被啟動的情況。
    – 但你是想到某些不利或壓力的事情嗎?
    – 是的,是的,是的。
    – 所以我想說的事情是,我們可以進一步深入更多細節,這現在可能不想做。
    – 我不介意。- 播客。
    但根據你所說的,我強烈猜測的就是,這種壓力和焦慮的水平是所謂的正常。
    – 好的。
    – 因為你感覺到自己必須去做一些非常可怕的事情,或者必須去做可能會毀了某人生活的事情,或者可能會威脅到你的成功。在這些情境下,擁有焦慮和壓力是正常且實際上是健康的。
    焦慮和壓力有時可能相當有幫助且具有適應性,因為它能讓你暫停並反思這是否真的是我想要做的事情,而不是過於自信地繼續下去。你自己的個人歷史幾乎肯定會影響你應對壓力的反應水平。再說一次,如果你回顧自己的創傷,你會記得在面對類似情況時,保持高度警覺是有幫助的。保持過度警惕是有益的。你的身體和大腦會記得這有助於你安全而有效地應對這種情況。
    但如果我有這種心理特徵,當我坐在這裡的時候,在接下來的十年裡,我都在吃加工垃圾食品。我會不會讓我的線粒體陷入混亂,這會增加我患心理健康疾病的可能性?是的,我認為是的。我們不可能進行人類隨機對照試驗來檢測這一具體假設。但我們有大型的流行病學研究強烈表明,吃大量超加工食品的人,發展抑鬱症、焦慮症和其他精神疾病的風險更高。這是基於科學,基於動物模型的細緻科學。我們可以對老鼠和大鼠進行這種研究。事實上,這正是我們在老鼠和大鼠身上所觀察到的。我們給它們提供一種致肥的飲食,通常是高脂肪、高碳水化合物的超加工食品。一些研究人員給老鼠和大鼠提供自助餐飲食,讓它們吃很多美味的垃圾食品。這些老鼠表現出更高的肥胖率,也顯示出更高的糖尿病和前期糖尿病率。順便提一下,還有更高的抑鬱和焦慮率,因為這是我們可以在老鼠和大鼠身上測量的兩個指標。我們不一定能測量ADHD症狀,實際上測量精神病症狀也非常困難,但我們在動物身上能夠很好的測量抑鬱和焦慮的症狀。因此,在動物模型中,這一點是毫無疑問的。
    然而,在人類身上我們也觀察到同樣的情況。我在讀你的書,第四章中提到,患有ADHD的人更容易發展肥胖。肥胖的人發展雙相情感障礙的機率增加50%,發展焦慮或抑鬱的機率增加25%。青春期時期的體重增加導致24歲時抑鬱症的機率增加400%。是的,九歲時的胰島素抗性會增加你發展精神病風險的心理狀態的機會,這是說你有500%的高風險發展精神分裂症或雙相情感障礙。
    阿茲海默症呢?所有精神疾病都與阿茲海默症的風險增加有關。風險最低的增加50%,最高的增加2000%。將所有這些問題聯繫在一起的線索是代謝。代謝,而在一天結束時,你必須討論線粒體以理解代謝。在美國,只有7%的公民沒有代謝健康問題的跡象。也就是說,大約93%的美國居民至少會有一項代謝綜合症的生物標記物。這意味著他們有前期糖尿病或異常的脂質或高血壓或腹部肥胖或過量的腹部脂肪。
    那麼,我們要如何照顧那93%呢?對於這些人,飲食干預肯定會成為治療策略的一部分。這只是一部分,而不是唯一的策略。我想了解他們的睡眠情況。我想了解他們的物質使用。我想了解他們的藥物情況,還有很多事情。但對於飲食干預,我會想要在他們的起點上與他們對話,找出他們目前的狀況。你在吃什麼?你對自己的飲食有什麼偏好或要求嗎?

    Could what you eat be affecting your mental health? Dr. Chris Palmer reveals groundbreaking research connecting metabolism, diet, and mental illness. From the role of mitochondria to the impact of ultra-processed foods, he explains why conditions like depression, anxiety, and even schizophrenia may be linked to metabolic dysfunction.

    Listen to the full episode here –

    Spotify- https://g2ul0.app.link//D8YKGKa38Qb

    Apple –   https://g2ul0.app.link//GrQnbmd38Qb

    Watch the Episodes On Youtube – https://www.youtube.com/c/%20TheDiaryOfACEO/videos

    Chris: https://www.chrispalmermd.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • #796: L.A. Paul — On Becoming a Vampire, Whether or Not to Have Kids, Getting Incredible Mentorship for $250, Transformative Experiences, and More

    AI transcript
    0:00:11 Well, hello boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of the Tim Ferriss Show, where it is my job to deconstruct and investigate world-class performers in many different disciplines.
    0:00:25 My guest today is L.A. Paul. L.A. Paul is the Millstone Family Professor of Philosophy and Professor of Cognitive Science at Yale University, where she leads the self and society initiative for the WooSci Institute.
    0:00:32 Her research explores questions about the nature of the self and decision-making in the metaphysics and cognitive science of time, cause, and experience.
    0:00:46 Now, that’s a mouthful, but we also get into vampire thought experiments, how to decide or how to think about deciding whether or not to have a kid that is children, and many other things you can apply to your own lives.
    0:00:53 L.A. Paul is also the recipient of fellowships from the Guggenheim Foundation, the National Humanities Center, and the Australian National University.
    0:01:05 She is the author of Transformative Experience, that’s how I was introduced to her work, and co-author of Causation, a User’s Guide, which was awarded the American Philosophical Association Sanders Book Prize.
    0:01:17 Her work on transformative experience has been covered by The New York Times, The Wall Street Journal, The Guardian, NPR, and the BBC, among others, and in 2024 she was profiled by The New Yorker, which is also an amazing read that I recommend.
    0:01:24 She’s currently working on a book about self-construction, transformative experience, humility, and fear of mental corruption.
    0:01:42 Fundamentally, this conversation focuses on how you can make decisions or think about making decisions where the person you are now is not the same person you are afterwards, and the most resonant example of that is deciding whether or not to have children.
    0:01:48 So please enjoy a very wide-ranging conversation with none other than L.A. Paul.
    0:02:04 But first, just a few quick words from our fine podcast sponsors and only maybe 15%, 20% at most of the people who want to be sponsors for the show become sponsors because I personally test and vet everything.
    0:02:07 So with that said, please enjoy.
    0:02:12 Coffee, coffee, coffee, man, do I love a great cup of coffee? Sometimes too much.
    0:02:14 Then I’ll have two, three, four, five cups of coffee.
    0:02:24 I do not love the jitters that come from that or how even one really strong cup of coffee can impact my sleep, which I measure in all sorts of ways, which HRV and blah, blah, blah, blah, blah.
    0:02:36 But more recently, I have downshifted to something that feels good. I have been enjoying a more serene morning brew from this episode’s sponsor, Mudwater, with only a fraction of the caffeine found in a cup of coffee.
    0:02:44 Mudwater gives me all the energy I need without the crash, without the fidgety crawling out of my skin kind of feeling, and it’s delicious.
    0:03:00 It tastes as if cacao and chai had a beautiful love child. I drink it in the morning, and sometimes right now I’m exercising in the mountains and running around. Sometimes I’ll also add some milk and ice for a 2pm, maybe 1pm if I’m behaving, iced latte pick me up type of thing.
    0:03:12 Mudwater’s original blend contains four different types of mushrooms, lion’s mane for focus, cordyceps to promote energy. I used to use that when I was competing in all sorts of sports, and both chaga and reishi to support a healthy immune system.
    0:03:26 I also love that they make and have for a long time, donations to support psychedelic therapeutics and research, including organizations like the Heroic Hearts Project, which encourage people to check out, and the UC Berkeley Center for the Science of Psychedelics.
    0:03:53 You, my dear listeners, can now try Mudwater with 15% off, plus a free rechargeable frother and free shipping by going to mudwater.com/tim. Now listen to the spelling. This is important. That’s M-U-D-W-T-R.com/tim. So one more time, M-U-D-W-T-R.com/tim for a free frother, 15% off, and a better morning routine.
    0:04:08 This episode is brought to you by Eight Sleep. Temperature is one of the main causes of poor sleep, and heat is my personal nemesis. I’ve suffered for decades, tossing and turning, throwing blankets off, pulling the back on, putting one leg on top, and repeating all of that ad nauseam.
    0:04:25 But now I am falling asleep in record time. Why? Because I’m using a device recommended to me by friends called the PodCover by Eight Sleep. The PodCover fits on any mattress and allows you to adjust the temperature of your sleeping environment, providing the optimal temperature that gets you the best night’s sleep.
    0:04:41 With the PodCover’s dual zone temperature control, you and your partner can set your sides of the bed to as cool as 55 degrees, or as hot as 110 degrees. I think generally in my experience, my partners prefer the high side and I like to sleep very, very cool.
    0:05:00 So stop fighting, this helps. Based on your biometrics, environment, and sleep stages, the PodCover makes temperature adjustments throughout the night that limit wake-ups and increase your percentage of deep sleep. In addition to its best-in-class temperature regulation, the PodCover sensors also track your health and sleep metrics without the need to use a wearable.
    0:05:16 Conquer this winter season with the best-in-sleep tech and sleep at your perfect temperature. Many of my listeners in colder areas, sometimes that’s me. Enjoy warming up their bed after a freezing day. And if you have a partner, great. You can split the zones and you can sleep at your own ideal temperatures.
    0:05:31 It’s easy. So get your best night’s sleep. Head to 8sleep.com/tim and use code TIM to get $350 off of the Pod4 Ultra. They currently ship to the United States, Canada, the United Kingdom, Europe, and Australia.
    0:05:37 At this altitude, I can run flat out for a half mile before my hands start shaking.
    0:05:39 Can I answer your personal question?
    0:05:41 No, I just need an appropriate time.
    0:05:46 I’m a cybernetic organism living this year over a metal endoskeleton.
    0:06:07 So I am very interested in someone by the name of Quentin Smith and the role that he played in your life. How did that connection happen and what was the result of that connection?
    0:06:25 So I was at Antioch College. I had gotten my undergraduate degree, I think, or I was close to finishing. I can’t quite remember exactly when I met him. But I was already thinking I wanted to study philosophy, but wasn’t sure how to go about it because I don’t have an undergraduate degree in philosophy.
    0:06:39 In fact, I tried twice to take philosophy classes and each time it was a huge disaster, I realized about three or four weeks into the class it just wasn’t working for me. So I dropped out. I never managed to take a single philosophy class when I was in college.
    0:06:47 And yet, don’t ask me to explain this. I have no idea. I was convinced that philosophy was probably the thing that would be most meaningful for me to study and explore.
    0:06:55 I don’t know what to tell you about that other than I can be a reasonably stubborn individual in various ways as my husband won’t be happy to elaborate on it.
    0:07:07 So I thought I really want to study philosophy. I don’t know how to do this or what the best way is. And there are lots of different kinds of philosophy I’ll just add. So you can do kind of Western philosophy, Eastern philosophy.
    0:07:21 These are rough categories, you know, where so like Eastern might be in my city, Buddhism or related sorts of kind of faith based philosophical views. And then within Western style philosophy, there are like sort of continental philosophy and analytic style philosophy, which is what I do anyway.
    0:07:33 So I didn’t even have a grasp of these distinctions, but I was committed. Okay, so I was needed to earn some money because, you know, I graduated and I was just sort of living hanging out with friends of trying to figure out what my next step would be.
    0:07:44 So I worked for the college, driving back and forth to the airport to pick up invited speakers. And Quentin Smith was an invited speaker. So I drive to the airport and I pick him up.
    0:07:50 I don’t think I knew anything about it. It wasn’t like I thought, oh, a philosopher, I want to meet this person. There’s just some random invitation.
    0:08:01 He gets in the car. Yeah, some random pickup. Right. I picked him up and gets in the car. Then we start talking. It’s a long drive. I think it was like, I don’t remember. I think he came in to like Cincinnati.
    0:08:10 So we had like an hour and a half. And he asked me about myself and I asked him about him and he I discovered he’s a philosopher. And then we start talking and say, oh, I really would love philosophy and I really want to do it.
    0:08:19 But I don’t really know how and I don’t know if the things I’m interested in are really philosophical. And he said, well, tell me about it. And I said, well, I really care about like how to understand who we are in the world.
    0:08:30 And I think a lot about time and I’m trying to kind of make sense of what it’s like to have kind of a point of view. And so I started just blabbing, you know, basically as I’m, I don’t know how old I was like 22 or something.
    0:08:37 And he said, as we’re driving, he’s like, you should study philosophy. You’re exactly the kind of person who would be interested in doing philosophy.
    0:08:44 And I said, well, what should I say? He said, well, you should read Martin Heidegger’s being in time to start because that’s all about the nature of the self and time.
    0:08:54 And I said, okay. And then we kept going and we kept talking. And I said, okay, I’m going to read this book. And then he said, well, I think you should read the book. And then he said, and I think you also should study with me.
    0:09:02 This is after like an hour, like an hour, because I told him, you know, I studied chemistry and I really loved problem solving. So I loved organic chemistry.
    0:09:08 And that’s what I was really into when I was in college. And I was good at it. Like, you know, I mean, it was my thing. I could have become a chemist.
    0:09:17 I also drove him back from his talk. But I thought, okay, wow. So he goes off to have his visit. And I immediately go to the library, dig out being in time and start reading it.
    0:09:26 And I thought, this is fantastic. Confusing, but really interesting. So then I drive him back. I tell him what I’ve gotten out of like the first, I don’t know, like 10 pages. It was very dense.
    0:09:34 It’s like, you know, it took me forever to read it. But I managed to get through 10 pages. And he said, you should study with me. Here are my details. Let’s figure this out.
    0:09:46 And so that was how it started. I didn’t know anything about him, but he was so great to talk to and so responsive. And he understood, he understood the intellectual problems that I wanted to explore, because he explores those intellectual problems.
    0:09:53 And I had never met anybody who had any understanding of this weird orientation that I had.
    0:09:56 I can tell you more, but that’s how it happened. It was like completely random.
    0:10:09 I’m going to come back to Quentin Smith, but I want to call back to something that you said a few minutes ago, which was you took some philosophy classes and paraphrasing here, and they were disasters. Why were those classes disasters? What didn’t work?
    0:10:15 Nothing worked. I mean, okay, so there were a combination of things. And some of it was me and some of it was certainly the teachers.
    0:10:34 And also some of it was analytic philosophy can be extremely inaccessible. It’s a beautiful way of thinking, and it involves a very rigorous conceptual concepts-oriented approach to thinking about almost anything that you want to pick out in the world around us or how we think and how we make sense of the world.
    0:10:49 But it’s not very accessible in the sense that it doesn’t feel very natural. And so the first thing was I was both immature, very impressed with myself in the sense of like, well, I’ll just do this, you know, you know, I do mathematics, I do chemistry, I do physics, like, well, of course I can do this.
    0:11:02 And I think I underestimated things, but also the teaching wasn’t very good. I put myself through college and I started at a big state school and the class was huge and the professor wasn’t really into the teaching and I had some TA.
    0:11:11 And so, you know, she would stand down there, it was huge, like there must have been 300 students in the lecture hall and she would stand down on this blackboard and scribble things on the blackboard and I could barely see it.
    0:11:20 And I didn’t understand really what she was doing. I would do the readings and work really hard to understand the readings. The TA wasn’t especially into his job either.
    0:11:27 And then there was the first assignment. I worked incredibly hard on it, incredibly hard. And I had taken other classes like writing classes and stuff like that.
    0:11:40 And the TA hated it. And I was so angry that I just dropped the class. Like, you know, I was like, I’m sorry, but this is bullshit. So I dropped the class. That was the first time.
    0:11:49 And part of it was like, the class wasn’t really designed. It was like designed, oh, these are the things you should know if you are going to think about philosophy is like a 101 and she started out with some history.
    0:11:57 But it just wasn’t when no one seemed to really care about like how to take these abstract ideas and connect them to things that were meaningful in a certain way.
    0:12:06 Like, I care very much about the nature of how we live our lives, the kinds of struggles that individual people have. I’m fascinated by the fact that all of us have these internal worlds.
    0:12:16 And then there’s some way in which we all have these internal worlds. And then these internal worlds have to kind of coexist with the external world and we have to try to make sense of everything and try to understand other people.
    0:12:23 These are like deep puzzles for me. And it’s not that analytic philosophy doesn’t address this, but it doesn’t address it in a straightforward way.
    0:12:32 It was actually sad. It was Descartes that really like she started with. And that Descartes talks about the mind body problem, but she didn’t like make any connection to like these sorts of questions.
    0:12:40 It was just like, oh, the mind is different from the body. And here are these questions. And here’s an analysis of what Descartes was saying and what the problem was.
    0:12:52 And so it wasn’t a good experience. And then the second time I took a more applied class. And this was a philosophy of law class. And I tried this. And this also didn’t go well.
    0:13:02 And there’s another thing, which is that I may have mentioned I was a stubborn person. Well, I have views. And I was committed to trying to kind of argue something that was kind of creative also with the first paper.
    0:13:11 Actually, I wanted to kind of give my own perspective. And I’m sure that it was raw and not especially good in various ways. But it wasn’t stupid. You know what I mean?
    0:13:22 And I got treated as though I was making a mistake by trying to kind of really engage in a very kind of open and creative way as opposed to just kind of vomit back what I was being told.
    0:13:34 Okay, I’m not going to mention the schools I was at. I mean, I put myself through school, I had to kind of apply. So it was a mix of things that made it go badly and blame can be spread all around. Anyway, that’s what happened.
    0:13:48 Alright, thank you for answering that. Part of the reason I wanted to ask this is that many people listening will not know how philosophy applies to their lives or they have had similar experiences.
    0:13:58 They take a philosophy class and it’s an hour and a half of trying to define what is is and they’re like, I don’t know how this is relevant to my life. I’m out.
    0:14:06 And I would like to think of myself as a curious person, but I’ve had these experiences where it’s like, okay, I’m interested in like the limits of our language and the limits of our world.
    0:14:12 Let me get into Wittgenstein and I’m like, wow, cool family, but I cannot decipher this guy any which way from Sunday.
    0:14:23 And then I’ve had a few experiences that have brought things home. I won’t make this into a soliloquy, but I remember taking a freshman class when I was undergrad of Princeton with Gideon Rosen.
    0:14:41 And I believe it was introduction to epistemology, something like that, which ended up as a course title. None of us knew how to make any sense of, but he was so good at weaving stories together with the concepts that it was very compelling.
    0:14:51 And very, very memorable to the extent that here I am, whatever it is 25 plus years later and I still remember the impact of that class.
    0:15:01 And I just want to give credit where credit is due to a lovely Austrian woman is now at HBS Harvard Business School, who gave me a copy of your book, Transformative Experience.
    0:15:13 And that was my personal experience of reading some of the examples in that, which we’ll get to, whether it be the cochlear implants or some of the other thought experiments that we’ll certainly get into.
    0:15:22 I was like, okay, I can connect this to some real or hypothetical lived experience that I’ve had or might have, right?
    0:15:24 And that made at least all the difference for me.
    0:15:31 So I wanted to learn about the early failures because a lot of people listening are going to go, oh, God, conversation with a philosopher.
    0:15:34 This is going to turn into a bunch of intellectual masturbation.
    0:15:36 I’m not going to know what to do with it anyway.
    0:15:38 No, completely legit.
    0:15:44 Yes, you’ll discover that the sentence snow is white is true if and only if snow is white.
    0:15:46 I mean, you know, come on.
    0:15:48 I mean, that’s actually very important.
    0:15:51 But as a matter of, I’m just going to give you a better background.
    0:15:53 So I went to Princeton for my PhD.
    0:15:54 Amazingly, they let me in.
    0:15:55 I was this crazy person, okay?
    0:15:56 And then we could talk about that.
    0:15:57 But they let me in.
    0:16:01 And I was a TA teaching fellow for Gideon for that class.
    0:16:02 Oh, no kidding.
    0:16:03 Wow.
    0:16:04 Small world.
    0:16:05 Yeah.
    0:16:06 So I know exactly what you’re talking about.
    0:16:07 Gideon is an amazing teacher.
    0:16:13 He’s actually one of the best people to talk to to get a sense of an idea and get it framed.
    0:16:19 You can see immediately like what the main idea is, why it’s important and what the problems are as well.
    0:16:20 Unbelievable teacher.
    0:16:22 I mean, the lectures were unreal.
    0:16:23 Yeah.
    0:16:24 Totally fantastic.
    0:16:27 And so I think the teaching does really matter.
    0:16:30 And very few people are lucky enough to be introduced to philosophy by Gideon.
    0:16:38 But I think it’s also the case independently of teaching ability or teaching focus that analytic philosophy is.
    0:16:46 There’s a sense in which, well, it’s not unfair to call it a kind of intellectual masturbation in certain contexts where it can seem like that or it can descend into that.
    0:16:47 I’m not going to deny it at all.
    0:16:53 And I’m not going to deny that I might also kind of fall into that in various kinds of contexts when I’m hanging out with the right sorts of people.
    0:16:55 But I think it’s also really important.
    0:16:59 You might have to cut that if I say I’m doing intellectual masturbation.
    0:17:00 Exactly.
    0:17:01 It can be very rewarding.
    0:17:02 Okay.
    0:17:07 So you don’t have to cut it.
    0:17:08 Okay.
    0:17:09 Yeah.
    0:17:23 I do think that because in a quest for kind of clarity and precision, sometimes if that’s the priority and I respect that as a priority, it can be easy to leave other things aside.
    0:17:24 But my approach is different.
    0:17:26 I mean, I do technical work on causation.
    0:17:29 I do collaborative work with computational cognitive scientists.
    0:17:40 There’s plenty of stuff that’s maybe a little bit less accessible than the transformative experience work with there because with that book and with the work I’ve been doing subsequently, I was returning to my roots.
    0:17:46 I was there wanting to do, I wanted to approach the topics that made me go into philosophy and that I find deeply meaningful.
    0:17:52 And I thought, well, I have to pair the search for rigor with accessibility.
    0:17:58 And maybe some of it comes from my father because my father, see, you’re getting personal stuff now.
    0:18:00 I can’t believe I’m telling you about my father.
    0:18:02 It’s like you’re my philosophy therapist.
    0:18:07 That’s my side hustle.
    0:18:10 You know, whatever it takes.
    0:18:21 So my dad always felt that, like he liked to read pop science and he always felt like it was really important that people learned about the kinds of intellectual education, like the kinds of intellectual activities that people did.
    0:18:26 He was fascinated by astronomy in particular and the nature of the universe and physics generally.
    0:18:40 And so there was a part of me that thought, well, I have to pair a search for precision with a way of developing the ideas that would capture the content in an intuitive way.
    0:18:49 And partly it’s because when you’re trying to do something new and I am trying to do something new and I was trying to do something new, you have to be guided by a kind of gut instinct and understanding that it’s right.
    0:18:54 Because I think if you haven’t got that gut instinct, it’s really easy to lose track.
    0:19:03 So the thought is, well, if I’m going to do this, approach this topic, I have to approach it in a way that kind of follows like a deeply intuitively grasp.
    0:19:07 And then especially when I’m confused, I can kind of reach back to that.
    0:19:13 And if it’s really right, I should be able to explain it to somebody without a technical apparatus.
    0:19:23 But then I should also be able to embed it in that technical apparatus and use that to draw out the consequences in an especially precise and interesting and rewarding way and then take it back to the intuition.
    0:19:25 And that is what I have tried to do.
    0:19:27 I’m happy with my results.
    0:19:30 I’m not going to promote myself, but I think that’s been my goal.
    0:19:31 That is my goal.
    0:19:32 It’s incredibly hard.
    0:19:34 Well, that’s true.
    0:19:35 I guess that’s what people do.
    0:19:39 No, it’s incredibly hard to do that, try to capture these ideas.
    0:19:40 So that’s the take.
    0:19:43 And I think I’ve been so happy because people seem to get it.
    0:19:44 It seems to be–
    0:19:45 It resonates.
    0:19:47 And I looked at some of my– yeah, it resonates.
    0:19:51 And I looked at some of my philosophical heroes, which would be Thomas Nagel, Saul Kripke.
    0:19:56 Because these are people in the field who have really managed to develop things.
    0:20:00 And also, never mind my early failure to appreciate Descartes.
    0:20:08 Later on, like Descartes and Hume, all of these philosophers, there’s a way to understand their work using very simple examples that brings out the heart of it.
    0:20:11 Actually, Gideon was really good at that, like teaching Hume, for example.
    0:20:13 He just really could bring that out.
    0:20:15 So I was like, OK, this is what I can do.
    0:20:16 This is what I’m going to do.
    0:20:17 Or at least I’m going to try.
    0:20:19 So I promised I would come back to Quentin.
    0:20:27 And I feel like this is a decent enough place as any to try to figure out how you have landed where you are.
    0:20:30 And also how you think about different decisions.
    0:20:34 So I’m going to read something from the New Yorker profile.
    0:20:36 And then I want to unpack a little bit.
    0:20:38 So this won’t take too, too long.
    0:20:39 Just a few lines.
    0:20:43 Smith suggested that Paul read widely and reach out to philosophers whose work intrigued her.
    0:20:47 Perhaps he said they would agree to correspond with her for a modest sum.
    0:20:52 A letter writing campaign resulted in a sort of pedagogical supervision by mail with three of them.
    0:20:57 Paul offered to each a $250 personal check and asked if they would reply to letters about her work,
    0:20:59 as well as comment on a paper of her own.
    0:21:00 They agreed to correspond with her.
    0:21:04 She now suspects, quote, “not quite knowing what they were signing up for,” end quote.
    0:21:10 Every two weeks for many months, Paul mailed at least 20 typewritten pages to each philosopher attempting to dissect their arguments one by one.
    0:21:13 They responded to all of your letters.
    0:21:17 And by the end of the experiment, you felt more sure of yourself.
    0:21:19 Obviously, I’m paraphrasing the last few lines.
    0:21:21 There’s so much here in this paragraph.
    0:21:24 I’ll throw these out and then you can answer them in any particular order you like.
    0:21:30 One is, did they actually take your check or did you make the offer and then they not take the check but correspond with you?
    0:21:35 The second is, how did you choose the people you reached out to?
    0:21:38 Like what drove this selection?
    0:21:42 I offered to pay them and they all said yes.
    0:21:49 And then at the end, I said, okay, I’m going to send you the check and only one person took it.
    0:21:57 And I don’t want to out that person because that person was also very supportive to me in my later career and they earned their $250.
    0:21:58 Yeah, it’s also a deal is a deal.
    0:22:00 Like there’s nothing wrong with taking it.
    0:22:01 Yeah, I had no problem with it.
    0:22:04 I was surprised that the other two didn’t.
    0:22:06 Like they’re per hour labor on that one.
    0:22:08 Exactly, exactly.
    0:22:12 I mean, and I took out student loans to do all this and I had earmarked that money.
    0:22:13 It was all fine.
    0:22:14 I didn’t object.
    0:22:19 I paid Antioch College much more or Antioch University at the time, much more than that amount.
    0:22:27 That degree was like, I just basically I paid them money so that it was official, but the people who really did the work didn’t make anything.
    0:22:30 How did you choose those particular people to write to?
    0:22:35 And how many did you write to to get the three to actually buy it?
    0:22:36 Oh, everybody said yes.
    0:22:37 Everybody said yes.
    0:22:39 I have a science background.
    0:22:41 I was very interested in the nature of time.
    0:22:44 And I had been working with Quentin on the philosophy of time.
    0:22:51 So Quentin was a very unusual philosopher in terms of his training and his intellectual discipline and what he worked on a variety of things.
    0:22:53 He didn’t fit into the mainstream philosophy.
    0:22:58 And that was actually great for me because I didn’t fit in either and he was open to that and he helped me.
    0:23:06 So I talked to Quentin and he said, well, I needed some kind of degree in philosophy and some kind of paper to apply to PhD programs.
    0:23:13 So the thought was I’m going to Antioch College had this basically a degree by mail where you could get an individualized master of arts.
    0:23:15 You pay the university some enormous amount.
    0:23:17 It wasn’t that much, but it seemed like a lot to me.
    0:23:19 And then you had to kind of do your own thing.
    0:23:22 And as long as you did your own thing, you would get this master’s degree.
    0:23:23 Pretty sweet.
    0:23:24 Okay.
    0:23:25 Sign me up.
    0:23:26 Yeah, exactly.
    0:23:32 I mean, there were a few other things you had to have some like a professor had to sign off or whatever, but Quentin signed off on everything.
    0:23:35 So he said, well, okay, you want to do some course equivalents.
    0:23:37 Why don’t you do something in philosophy of time?
    0:23:38 I have this friend.
    0:23:39 He does philosophy of time.
    0:23:40 He’d work with you.
    0:23:41 He’d be great.
    0:23:42 And I said, great.
    0:23:43 So that was straightforward.
    0:23:47 And then he said, well, how about I want to choose some female philosophers because there’s hardly any.
    0:23:49 I’d like to work with some women.
    0:23:59 And so I went to the bookstore and looked at the philosophy section and I found two books, recent books by female philosophers, one in philosophy of mind and one in philosophy of science.
    0:24:01 And I said, what about these two?
    0:24:02 And he said, okay, great.
    0:24:03 Write to them.
    0:24:07 And I wrote to another person as well who did logic and I was going to work with her as well.
    0:24:12 But I did not have the background and it became clear because I didn’t have like logic is requires.
    0:24:16 She’s a very sophisticated logician and she would want me to do something at the graduate level for this.
    0:24:18 And I’d never even taken basic logic.
    0:24:21 So that was like kind of a no go, but it didn’t matter.
    0:24:23 But the other two immediately said yes.
    0:24:25 And the plan was for me and all of them had recent books.
    0:24:31 So I just worked through their books chapter by chapter and like just worked like crazy.
    0:24:39 It just strikes me as a very deliberately or accidentally smart way to approach things by going through someone’s book.
    0:24:40 Right.
    0:24:44 I mean, on one hand, you’re kind of flattering them by going through it so seriously.
    0:24:52 And then secondly, benefiting from getting their clarification, stress testing your own interpretations and maybe criticisms.
    0:24:53 Oh, yeah.
    0:24:55 Oh, I would read a chapter and I’d be like, but what about this?
    0:24:56 And this seems wrong to me.
    0:24:57 And I can’t understand this.
    0:24:58 I don’t know why you did that.
    0:25:00 And I don’t have any of that material anymore.
    0:25:05 I’m sure some of it was the kind of like was raw, you know, like kind of dumb question material.
    0:25:06 But I think some of it was not bad.
    0:25:11 Like I did think it through really, really carefully and I’m, you know, reasonably intelligent.
    0:25:20 And so I think I was able to come up with an interesting kind of challenging 20 page discussion of their chapter.
    0:25:24 So they would write back to me these long and their letters back to me were always very long.
    0:25:27 Like at least 10 pages, sometimes more.
    0:25:28 It’s incredible.
    0:25:31 What is the role of philosophy in our modern times?
    0:25:36 I’m just going to use this moment to give a shout out to Agnes Kellard, who you should absolutely interview.
    0:25:38 Oh, I have questions about her as well.
    0:25:39 Yeah.
    0:25:43 And I mean, I think there are lots of roles for philosophy.
    0:25:45 And there’s the question is like, what is it in general?
    0:25:49 And then what part of it am I interested in, in particular in my career?
    0:25:52 And I mean, I think philosophy plays a lot of different roles in particular.
    0:25:59 Like its most basic role is really to teach you how to think about things.
    0:26:03 And that involves this goes back to analytics, philosophy is weirdness.
    0:26:07 You can’t think about something unless you have some kind of conceptual framework for it.
    0:26:16 You know, you got to be able to like provide some structure to your thoughts in order to, you know, something like, OK, what are you going to take as fundamental?
    0:26:18 What do you take the framework to be here?
    0:26:19 What does this apply to?
    0:26:20 What do my terms mean?
    0:26:23 And even just doing that can teach you an awful lot about something.
    0:26:30 So I wanted to think about like the nature of time and how the mind embeds itself in the world and how we understand ourselves as selves in time.
    0:26:37 And to do that in a productive way, I absolutely had to like learn a bunch of stuff about what does identity through time mean?
    0:26:38 Like what even is time?
    0:26:40 What do you mean by a point of view?
    0:26:43 Like what’s so important about the way that we experience ourselves in time?
    0:26:44 Lots of stuff.
    0:26:49 And so the primary goal I think of philosophy is to kind of teach you how to think about these things.
    0:26:51 But there are lots of other important things.
    0:27:02 Like I teach a class here at Yale that I think of as sort of like philosophy of mind for computer scientists, cognitive scientists, neuroscientists, as well as philosophy majors.
    0:27:12 Because it’s all about showing how really interesting kinds of philosophical concepts are coming up all the time now with like artificial intelligence and all the questions about like what it means for a machine.
    0:27:14 You know, could a machine be intelligent?
    0:27:16 Do LLMs have any kind of knowledge?
    0:27:17 What is chain of thought reasoning?
    0:27:18 Why is this helpful?
    0:27:24 All kinds of things that really actually, if it’s framed the right way, people see are super relevant to the work that they’re doing.
    0:27:28 Even engineers who don’t tend to be especially philosophically inclined as a group.
    0:27:32 No shade on engineers is just like, you know, people have their preferences.
    0:27:34 I mean, I think that’s the most basic thing.
    0:27:43 I also think the role of philosophy is to kind of uncover or discover some of the most fundamental truths about both human beings and about the nature of the world.
    0:27:45 And that’s a beautiful thing to be able to study.
    0:27:50 I think it’s so incredible to be able to spend my time thinking about these things.
    0:27:51 Vampires.
    0:27:55 How do vampires fit into your life and why do they fit into your writing?
    0:27:56 Oh, vampires.
    0:27:59 I love vampires so many ways they fit in.
    0:28:06 So my favorite thought experiment involves vampires because I like to use it to illustrate the concept of transformative experience.
    0:28:10 Maybe just because I like vampires so much, I think it’s an especially good way to kind of illustrate the concept.
    0:28:13 And also because it’s not a real life.
    0:28:15 I don’t think vampires are real.
    0:28:21 And the beautiful thing about a thought experiment is you can design it the way that you want to kind of illustrate the structure of a concept.
    0:28:25 But then I also think that the structure of that concept then fits to real life cases.
    0:28:27 So my example, I’m just going to tell you this.
    0:28:28 Yeah, let’s do it.
    0:28:38 The way that I think about this is I imagine, or you imagine, I ask you to imagine traveling through some part of, you know, on your summer vacations, traveling through some part of Europe.
    0:28:45 And you decide to explore a castle, you’re in Romania, let’s say, and you go down to the dungeons and Dracula comes to you.
    0:28:49 And he says, I want to make you one of my own.
    0:28:52 I’m going to give you a one time only chance.
    0:28:54 You could become one of my followers.
    0:28:55 It’ll be painless.
    0:28:57 You’ll enjoy it, in fact.
    0:29:01 But this is a one time only chance and it’s irreversible.
    0:29:06 And then he says, go back to your Airbnb and think about it until midnight.
    0:29:09 And if you choose to accept my offer, leave your window open.
    0:29:13 And if you choose to decline it, leave your window shut and leave and never come back.
    0:29:18 So I see this as a really interesting possibility because, you know, vampires are sexy.
    0:29:20 They look great in black.
    0:29:22 They have amazing powers.
    0:29:24 They probably have defensive sense perception.
    0:29:25 Yeah, virtually.
    0:29:27 I mean, as long as they stay away from…
    0:29:28 Virtually, virtually.
    0:29:30 They have some things they have to check off, yeah.
    0:29:31 Yeah, exactly.
    0:29:33 There are certain obstacles.
    0:29:36 But in general, yeah, for all intents and purposes, immortal.
    0:29:40 And so this seems pretty cool, but they’re not human.
    0:29:42 You’d have to exit the human race.
    0:29:44 You have to sleep in a coffin.
    0:29:48 You can’t enjoy the sunshine anymore and you have to drink blood.
    0:29:50 And I try to separate out some of the ethical questions.
    0:29:55 So let’s say it’s artificial blood or the blood of humanly raised farm animals or something like that.
    0:29:56 Still, right now…
    0:29:58 Coffin’s pretty cozy.
    0:29:59 Yeah, Coffin’s reasonable.
    0:30:00 I mean, reasonable.
    0:30:01 I don’t know.
    0:30:02 I mean, I don’t know.
    0:30:03 I’m not…
    0:30:06 Okay, it’s lined with satin, but it still might be a bit hard for my mattress preferences.
    0:30:12 But the idea is that these things, while they seem interesting, they also seem kind of alien, right?
    0:30:17 And I think in particular, not only will you have to drink blood, but you will love the taste of it.
    0:30:19 Like, you will thirst for it, right?
    0:30:25 And even ethical vampires have to kind of keep themselves from like sucking the blood of their human compatriots.
    0:30:27 So that’s quite alien.
    0:30:36 And I wanted to kind of bring out how the possibility of becoming another kind of individual can seem incredibly alien.
    0:30:43 Because obviously, I take it that most of us don’t enjoy or thirst after the taste of blood or think about the different varietals.
    0:30:45 Like it’d be some kind of fancy wine.
    0:30:47 But if you became a vampire, you would.
    0:30:48 Okay.
    0:30:54 So the way that I think about it, then, is I continue the story and it’s like, okay, so you rush back to your Abraham being.
    0:30:58 You start calling people or texting them, telling about what happened to you.
    0:31:01 And you find out that a bunch of your friends have already become vampires.
    0:31:05 So then you immediately want to find out, well, wait, tell me about what it’s like.
    0:31:06 Like, what’s it like to be a vampire?
    0:31:07 Do you like it?
    0:31:08 Should I do it?
    0:31:12 And they tell you that they love it and it’s fabulous and it’s totally incredible.
    0:31:19 And they also tell you you can’t possibly understand what it’s like to be a vampire as a mere human.
    0:31:23 They say life has meaning, it has a kind of purpose that, you know, is exquisite.
    0:31:26 But until you become a vampire, you can’t possibly understand it.
    0:31:28 You lack the capacity.
    0:31:29 So you’re like, okay, thanks.
    0:31:30 So what do I do?
    0:31:36 Because if you can’t possibly understand what it’s like to be a vampire, then you either have to do it just because all of your friends do it.
    0:31:37 And they say it’s great.
    0:31:39 And they tell you they think it would be great for you.
    0:31:45 But there’s no way you can actually kind of conceive of what it would be like to do that.
    0:31:48 And it, I’m sure it hasn’t escaped your thought.
    0:31:54 It certainly didn’t escape my imaginings that, well, maybe there’s something about being a vampire that makes you really happy to be a vampire.
    0:32:01 So maybe like when you become this other species, there’s some kind of biological evolutionary thing that makes you really glad that you’re a vampire.
    0:32:02 Right.
    0:32:05 So it’s not even clear what their testimony applies.
    0:32:06 Okay.
    0:32:07 So that’s my example.
    0:32:15 And my favorite application is to becoming a parent because speaking as someone who wasn’t quite clear about whether they wanted to have children.
    0:32:17 I have two children and I love them very much.
    0:32:18 And I’m very happy.
    0:32:25 But there’s something about becoming a parent that makes you like producing the child that you actually produce that makes you very.
    0:32:26 I mean, I love my children.
    0:32:28 I wouldn’t exchange them for anything else in the world.
    0:32:31 You know, if I’d gotten pregnant a month later, I would have loved that child too.
    0:32:35 But there’s no way that I would exchange my current child for the child I could have had.
    0:32:39 You just get incredibly attached to these children in a completely legitimate way.
    0:32:42 And, you know, you would never change what you’ve done.
    0:32:45 And that’s awfully like the testimony that you get from vampires.
    0:32:46 Okay.
    0:32:50 So I think, you know, also, you don’t get, you know, you stay up a lot at night, right?
    0:32:52 There are many similarities.
    0:32:59 Vampires kind of illustrate the possibility of undergoing a transformative experience like a life changing something that’s life changing.
    0:33:05 But also where you change the kind of mind you have in a certain way or what you care about most in a certain way.
    0:33:10 That means that you would make yourself into a kind of alien version of yourself.
    0:33:19 Like someone who’s alien to you now and who you might not even want to be now, even if once you become that person or that version of yourself, you’re super happy.
    0:33:26 If I had some kind of modal scope and I could look at my future stuff, I could have looked at my future self before I decided I wanted to have kids.
    0:33:32 I got up at 4 a.m. every day for years to write before my children woke up.
    0:33:41 I mean, no one ever told me that that was something I would want to do and if they had told me I would have denied it strenuously because I could barely get up before noon when I was a graduate student.
    0:33:43 And I did it willingly.
    0:33:44 Something happened.
    0:33:46 I was clearly a victim of some kind of Stockholm syndrome.
    0:33:58 So the thought is that when you face a certain kind of transformative experience that I don’t think it’s just having a child, I think like deciding to go to war or maybe moving to an entirely different country.
    0:34:06 Maybe getting some kind of, if you’re diagnosed with some kind of disease and getting some kind of like radically experimental treatment, there are lots of things that can count as transformative.
    0:34:15 But if you don’t know what it’s going to be like on the other side of that experience and you know it’s going to make you into a version of yourself that right now you find alien.
    0:34:18 I don’t know how we’re supposed to make that decision if it’s up to us.
    0:34:35 We can’t use the ordinary models that we use for rational decision making because those assume that you can see through the options to assign the value and model them for yourself and choose in a way that’s going to, as you say it, we say it in a technical way, maximize your expected value.
    0:34:41 And if you can’t assign value and you can’t really understand what it’s like to be this kind of a self, then that procedure just doesn’t work.
    0:34:58 Tell me if I’m off base here, but also fundamentally, even if you’re trying to calculate or maximize your expected value and assign these different values, you’re doing it from the perspective of your current version of yourself and your current preferences.
    0:35:03 And after you become a vampire or after you have a kid, you may be a different person with different preferences.
    0:35:11 So do you make the decision based on the preferences of your current self or the preferences of your expected future self?
    0:35:13 There’s a way of capturing the puzzle, as you said.
    0:35:31 So given the fact that these are new kinds of experiences, so a kind of experience you’ve never had before, and I compare this to like Mary growing up in a black and white room and seeing color for the first time or Thomas Nagel talking about like, you can’t understand like for a bat what it’s like for a bat to be a bat.
    0:35:32 Yeah, exactly.
    0:35:39 So there are these like new kinds of experiences that are just very different from any kind of experience we’ve had before.
    0:35:44 And so that means there’s just a sense in which we can’t kind of from the inside kind of imagine what they’re like, even if someone can describe.
    0:35:48 Try to describe to me like what it’s like to see red and you see the problem right away.
    0:35:52 We just don’t like language just kind of gives out if I haven’t seen red before.
    0:35:53 I have no color vision.
    0:36:05 Okay, so there’s a sense in which we kind of can’t see through a certain kind of veil and across that veil, the self that we’re going to be the kind of person that you’re going to realize is just like really different.
    0:36:08 So you can’t just assume you’re going to be basically the same.
    0:36:13 This puts us into the situation where you’re making a choice for your future self.
    0:36:18 And that future self might have preferences that are super different from your current self.
    0:36:20 And by definition and this break.
    0:36:21 So now here’s a little technical bit.
    0:36:23 So we talked about the intuitive idea.
    0:36:29 I find it easy to understand when I think about someone who doesn’t maybe doesn’t want to have a child or really is unsure.
    0:36:33 And they know that if they choose to have a child, they’re going to be super happy with that result.
    0:36:40 But they don’t trust the fact that in virtue of like becoming a parent, it’s going to kind of rewire them in their preferences in a certain way, right?
    0:36:44 Sure, I’ll be really happy, but I don’t know if I want to be that self right now, given who I am now.
    0:36:50 And I can’t understand in a really deep way what it’s going to be like to have that child.
    0:36:56 So I have to kind of, you know, leap over the abyss or leap into the abyss, I guess, if I want to do it.
    0:37:05 So if you find yourself in that situation, what you’re confronting involves what I describe as a violation of act state independence.
    0:37:07 Okay, so here’s the technical part comes.
    0:37:09 You’ve got the intuitive idea.
    0:37:17 Act state independence involves very roughly a distinction between the act that you’re performing and the state that you’re in.
    0:37:22 Or that’s how I’m going to interpret it here. There are different ways to interpret it, but this is the way to do it here.
    0:37:26 And so normally when you’re confronted with, oh, do I want to do something?
    0:37:30 Do I want to try this kind of ice cream or do I want to have this cup of coffee?
    0:37:32 You don’t change in the process of trying it.
    0:37:35 So after you do it, you can kind of assess, oh, I liked it.
    0:37:36 Oh, it was good.
    0:37:45 That’s meaningful to you beforehand because you know that you’re going to stay constant through the change in your circumstances, like tasting the new kind of ice cream.
    0:37:55 But in this case, having the experience, let’s say tasting the new kind of ice cream was going to like rework your flavor profile so that you would just like a whole bunch of different things after that.
    0:37:58 Well, that changes the state that you’re in at the same time.
    0:38:01 And so your act and your state are not independent.
    0:38:05 And if you break that, that’s an axiom for rational choice theory.
    0:38:09 That has to be a foundational element of the model to make straightforward inferences.
    0:38:20 There are all kinds of fancy things you have to do if that breaks, and these cases of transformative experience and decision making are precisely cases in which that breaks.
    0:38:24 Just a quick thanks to one of our sponsors and we’ll be right back to the show.
    0:38:32 As many of you know out there, I shave my head once every week, every 10 days, and yet I am constantly being served ads for hair products.
    0:38:36 This is one of many examples of mis-targeting.
    0:38:41 This is proof that one of the hardest parts about marketing is reaching the right audience.
    0:38:44 And if you don’t, it’s wasted effort planning, not to mention dollars.
    0:38:50 So if you want to reach the right audience for your B2B campaigns, try LinkedIn ads, this episode’s sponsor.
    0:38:56 LinkedIn has grown to a network of more than 1 billion professionals, and it stands apart from other ad buys in a number of ways.
    0:39:04 You can really fine tune and target your buyers by job title, industry, company role, seniority, skills, and company revenue.
    0:39:09 It’s easy to find all of the professionals you need to reach in one place, one platform.
    0:39:15 So stop wasting budget on the wrong audiences and start targeting the right ones on LinkedIn ads.
    0:39:20 LinkedIn will even give you a $100 credit on your next campaign, so you can try it for yourself.
    0:39:23 Just go to LinkedIn.com/TFS.
    0:39:28 That’s LinkedIn.com/TFS terms and conditions apply.
    0:39:35 I want to make a few references and read something here.
    0:39:41 The first is I have to say, if this philosophy thing doesn’t work out for you, you should be a copywriter for Madison Avenue
    0:39:49 because the transformative experience grew out of, as I understand it, a working paper titled “What You Can’t Expect When You’re Expecting.”
    0:39:51 That’s pretty clever. I have to give you that.
    0:39:53 That is very, very clever.
    0:39:56 And I want to read just a paragraph from Alice Gregory.
    0:40:02 This is, again, from the New Yorker piece, which I think underscores a lot of angst
    0:40:09 that modern and well-educated folks have, particularly women, I would think.
    0:40:10 And here we go.
    0:40:12 All right, this is from the piece.
    0:40:15 “When I approached Paul about the possibility of a profile, I was in the spirit of self-help.
    0:40:18 I was 31 and obsessed with whether or not I should have a child.
    0:40:23 The question felt huge and opaque, like one that neither data nor anecdote could solve.
    0:40:27 I thought about it all the time, though, quote-unquote, thinking is probably too precise a verb.
    0:40:31 It was more like a constant buzz, scoring the background of daily life in a tone.
    0:40:34 They’re registered somewhere between urgency and tedium.
    0:40:35 She’s a very good writer.
    0:40:40 The bad parts were easy to picture, less time, less sleep, less money.
    0:40:45 The awesome parts, expelling a new person out of my own body, say, were quite literally inconceivable.
    0:40:52 The dilemma felt impossible as if I were attempting to convert dollars into the currency of a country that didn’t yet exist.
    0:40:59 So I think that really does a brilliant job of putting into words what a lot of people feel.
    0:41:07 So if you can’t, as one of my friends, I don’t want to name him, but a very, very successful chess competitor said,
    0:41:16 “You can’t always calculate to mate,” meaning if you try to make a plan from move one to the end of the game,
    0:41:21 and then in your opponent’s third move, they do something unexpected, this whole calculate to mate doesn’t work.
    0:41:24 Now, there are some situations, perhaps, in which you can do that.
    0:41:30 You can reverse engineer and plot out step by step how you might achieve something and kind of execute the plan.
    0:41:32 But then you have these transformative experiences.
    0:41:36 And I suppose I’m wondering, and God, you must get sick of people asking this,
    0:41:42 but what do you do given the difficulty and the different nature of these types of decisions?
    0:41:43 How do you approach it?
    0:41:47 Because in some of the reading I’ve done, because I don’t have kids, I would like to have kids.
    0:41:51 I would like to hit some prereqs first before I do that.
    0:41:57 But there are some things, say, moving to a different country, which in most instances are going to be reversible.
    0:42:01 So yes, it could be transformative, but you could move back to your country of origin.
    0:42:04 Having a kid, bless so.
    0:42:11 And I’m curious what advice you give to people when they come to you wringing their hands and say,
    0:42:20 “Well, how do I do it then?” Because you could make the argument that you can ascribe a value to the learning
    0:42:26 and transformation itself of leaping into the abyss with a transformative experience.
    0:42:31 But then it strikes me that you’d be at the risk of always being biased towards action, right?
    0:42:34 Doing the thing that could potentially be transformative.
    0:42:35 And then what do you do?
    0:42:39 Well, things are not always good when transformation does not.
    0:42:44 There’s a popular conception of transformative experience involving a kind of epiphany and that kind of thing.
    0:42:46 And that can happen for sure.
    0:42:50 But the way I’m talking about transformative experience, it’s not always like that.
    0:42:52 Remember that whole thing about you suffer.
    0:42:54 I mean, you kind of don’t mind it, but you certainly suffer.
    0:42:56 This is an aside, but…
    0:42:58 I specialize in asides, please.
    0:43:01 I live part of my time in New York and part of my time in New Haven.
    0:43:04 And in New York, the neighborhood I live in is kind of a funky neighborhood.
    0:43:09 I’ve toyed with the possibility of on Sundays hanging out my shingle and being like,
    0:43:12 “I specialize in transformative experiences and big life choices.
    0:43:17 You could book time with me to discuss your philosophical life choice if you’d like.”
    0:43:20 I feel like you need a desk in Prospect Park.
    0:43:21 Exactly.
    0:43:27 I mean, in the neighborhood I live in, this would not be an unusual type of thing, like Brooklyn, you know?
    0:43:29 And that’s by way of thinking, and I thought about it, and I thought,
    0:43:32 “Well, I’m not going to be able to give people any answers.
    0:43:36 I’ll just be able to sort of talk to them about like the conceptual framework for their choice.
    0:43:39 And if that’s of interest, not clear to me, that would be of interest.
    0:43:41 Then maybe I have a possible side gig.”
    0:43:46 And really what I’m saying is that, all right, I’m much better at raising questions than answering them.
    0:43:48 I do have a view.
    0:43:51 I don’t think very many people like my view, but I’m going to tell you my view.
    0:43:52 I still like my view.
    0:43:54 Well, I don’t like my view.
    0:43:56 I just think it’s like I haven’t come across anything better,
    0:43:59 which isn’t exactly the space you want to be in.
    0:44:04 So what I really think is that it’s a special class of experiences.
    0:44:06 It’s not like every experience is transformative.
    0:44:09 I really don’t think we could talk about the reason why that’s the case.
    0:44:13 I think there’s a fairly well-defined class of certain kinds of life experiences
    0:44:18 that can count as transformative, not for everyone, but for many people that undergo them.
    0:44:22 And I think what’s really important is to recognize how problematic they are,
    0:44:24 that they don’t fit the ordinary framework.
    0:44:27 Because people, like Alice talks about, she agonized, I agonized.
    0:44:30 And for me, I was really annoyed because I agonized and I didn’t get anywhere.
    0:44:34 And then I had a baby and I was like, oh, none of the things I was reading,
    0:44:38 which is why what you can’t expect when you’re expecting is so satisfying,
    0:44:41 because I hated what you could expect when you’re expecting.
    0:44:42 It was the worst book ever.
    0:44:44 It answered no questions for me whatsoever.
    0:44:48 None of it addressed what I wanted to know.
    0:44:52 And so it was like an insult on top of everything else, right?
    0:44:53 Okay, I’m sorry.
    0:44:56 I apologize preemptively to everyone who found that book a wonderful book.
    0:44:58 It wasn’t for me.
    0:45:03 Alice talked about in the article how there was this moment when I was starting to go into labor
    0:45:07 and I was like, oh my God, this enormous thing has to come out of me.
    0:45:08 How’s that going to happen?
    0:45:10 Like, I knew theoretically that that was going to happen,
    0:45:16 but it’s presented to you in a very personal way, in a very intimate way when you go into labor.
    0:45:21 And I just discovered the reality in a special way.
    0:45:26 What I’m trying to say is that I want my work to sort of help people realize that this kind of agonizing
    0:45:29 is actually completely reasonable because there isn’t any easy answer
    0:45:31 and we don’t have a framework.
    0:45:35 And when there’s something kind of almost inconceivable that’s happening,
    0:45:40 then it’s a bit like, like I said earlier, like you step off the ledge into the deep
    0:45:44 and flailing might be the only response.
    0:45:48 And I also think this is just part of what it is to live a life and to be human.
    0:45:51 And you can, it’s perfectly legitimate to pass on transformative experiences,
    0:45:57 but part of living a life and being open to possibilities involves choosing some of them,
    0:45:59 but for most people.
    0:46:02 And also, things happen to us that are like this, that we don’t choose,
    0:46:05 like terrible accidents, for example.
    0:46:08 There’s a philosopher named Paul Sagar who’s been writing a sub-stack on,
    0:46:11 he was a climber and he had a catastrophic accident.
    0:46:15 And his writing is beautiful and he talks about, he’s paraplegic now.
    0:46:16 No, he’s quadriplegic.
    0:46:21 And the life change that that involves is clearly transformative and clearly horrible.
    0:46:23 And he wouldn’t have chosen it and that makes sense.
    0:46:28 But he has to now discover this new way of being an agent, basically,
    0:46:30 because he lacks so much agency in so many fun ways.
    0:46:35 Okay, so I want people to articulate in the conceptual framework that’s involved
    0:46:39 and diagnosing why there’s a kind of incoherence in having to try to make this choice
    0:46:42 where you’re supposed to know what you’re doing is part of the solution.
    0:46:45 Maybe it’s just something that we have to accept.
    0:46:48 Now, in my book, here’s my unpopular solution.
    0:46:52 My unpopular solution is to say, well, maybe we can reframe the choice
    0:46:58 so that when we’re making a choice, so this presumes that we have enough information
    0:47:03 to know that there’s at least a very high chance that it’s going to be at least pretty good
    0:47:06 as opposed to a very high chance it’s going to be terrible or bad or whatever.
    0:47:09 We use evidence in all kinds of reasonable ways to know that kind of thing.
    0:47:12 But when we’re confronted with something like, do I want to go to war?
    0:47:14 Do I want to emigrate to another country?
    0:47:18 Or do I want to have a child or pick your favorite case?
    0:47:21 Do I want my child to have a cochlear implant?
    0:47:23 You alluded to that earlier.
    0:47:27 You’re not going to be able to know what it’s like, and you are going to change who you are.
    0:47:33 And so then the question is, do you want to discover that new way of living?
    0:47:37 And if you do, with all the pluses and minuses, all the suffering,
    0:47:41 because I think transformative experiences almost always involve suffering of some sort,
    0:47:42 then you go for it.
    0:47:47 And if you don’t, which I think is also perfectly reasonable, then you don’t.
    0:47:50 And because I don’t think it’s a matter of like rationality,
    0:47:53 so I think when it’s just because some people have children and they’re super happy that they did
    0:47:55 and doesn’t mean that that’s just true for everyone,
    0:47:59 even if it would be the case that for almost everyone they would reform themselves
    0:48:01 so that they would be happy with their choice.
    0:48:03 There’s no inference to the best explanation there.
    0:48:06 Just because many vampires testify to being happy that they’ve become vampires
    0:48:09 does not mean that everyone should become a vampire,
    0:48:13 especially somebody who just finds that way of being alien.
    0:48:17 In the case of having kids specifically, I remember a friend of mine, he has three kids now,
    0:48:21 and he’s kind of ambivalent, I guess, his wife really wanted kids,
    0:48:24 and he was in the fortunate position of being able to provide,
    0:48:27 and they wouldn’t have struggles on that level.
    0:48:31 But he said, well, look, he said at some point when you get old enough,
    0:48:34 to have meaning, you have to either find God or have kids,
    0:48:36 and he’s like, having kids is easier.
    0:48:40 So he had kids, and he said it in jest,
    0:48:49 but I thought about the comment because to what extent is the reforming of oneself after kids
    0:48:56 actually very time-tested in conforming to millennia plus of evolutionary pressure,
    0:48:58 where it’s the basis of instincts.
    0:49:01 And in so being, is it–
    0:49:03 I mean, this is going to sound like a really naive question,
    0:49:07 but sort of a safer bet with respect to transformative experience
    0:49:11 than some of the others going to war or otherwise.
    0:49:13 I also know people who have had kids,
    0:49:18 and in some cases they were very clear that they did not want kids.
    0:49:21 They weren’t ambivalent, and their partner really wanted kids,
    0:49:24 and that I’ve not seen always turn out very well.
    0:49:26 So it’s not a guarantee.
    0:49:30 But are there different species of transformative experiences
    0:49:32 within the category of transformative experiences?
    0:49:37 Do you think about, say, kids differently than you would think of some of the others?
    0:49:40 I’m sure there are different species of transformative experiences.
    0:49:44 So what I heard you asking me, part of that question involved,
    0:49:48 well, look, maybe we can rely on biology in a certain way,
    0:49:51 or we should– this is a time-tested solution.
    0:49:56 So you can pick transformative experience one, transformative experience two,
    0:49:58 transformative experience three.
    0:50:00 Behind door one is having a child.
    0:50:05 Behind door two is traversing, like traveling the world,
    0:50:08 seeing all the wonders, whatever, exploring,
    0:50:12 having lots of money to spend on travel and satisfaction, that kind of thing.
    0:50:19 Behind door three is pursuing your intellectual passion, let’s say,
    0:50:21 to the fullest degree, devoting all of your time to that.
    0:50:23 I can go on, but there’s three options there.
    0:50:27 And I do think that choosing one of those involves trade-offs on the others,
    0:50:30 as much as some people might say, “Oh, do it all. I’ll have a child,
    0:50:33 and we’ll cross the plains of Siberia together.”
    0:50:37 And it very rarely works out that way, right?
    0:50:40 So if you do cross the plains with the baby, you’re slower.
    0:50:47 So when the wolves follow you, all right.
    0:50:50 So you might say, “Well, these are different risky choices,
    0:50:54 and if you want to maximize your expected utility in some sense,
    0:50:56 maybe you should choose door one.”
    0:51:00 I actually think that seems kind of reasonable to me in a certain way
    0:51:04 if you’re truly indifferent between these different options.
    0:51:06 I think people rarely are indifferent.
    0:51:08 But the further problem is they’re not indifferent,
    0:51:11 and yet there’s a sense in which they don’t really know what they’re choosing between.
    0:51:12 That’s the further complication.
    0:51:15 So again, going back to what I was saying is it’s more like,
    0:51:19 “Which life do I want to find out about? Which one feels more appealing to me?”
    0:51:23 I don’t know in many of the most salient ways what any of these lives could be.
    0:51:25 I don’t even know how it’s going to fill out
    0:51:28 because there’s so many chancey things about each of those.
    0:51:32 You could have a child that’s disabled, and that could be a beautiful thing,
    0:51:36 but it could also be a very time-consuming, very painful thing, right?
    0:51:39 And I don’t know, you could pursue your intellectual passion and it could fall flat,
    0:51:42 or it could just turn into this amazing opportunity.
    0:51:45 So there’s just a lot of chance involved in any of these choices.
    0:51:48 Yeah, I don’t think you either have children or a fine god
    0:51:51 because I think there’s so many other really interesting things people can do with their lives.
    0:51:57 And I try to look at the person who I would have become if I had not had children.
    0:52:00 That person is very different from who I am now along some dimensions,
    0:52:04 and very much the same with who I am, but I can’t really get into her head.
    0:52:06 I don’t really know what she would have been like,
    0:52:09 but I’m also sure she would have lived a super fun, interesting life.
    0:52:12 Let me ask if this is… I’m going to turn this into…
    0:52:15 I’m going to make you the philosophical therapist for a second here, but…
    0:52:17 You already were. You already asked me.
    0:52:20 I know, I know, I know. The toothpaste is out of the toothpaste too.
    0:52:23 But if you could, and maybe you put it back on,
    0:52:26 but if you take off the philosophy professor had for a second
    0:52:29 and just reflect on your personal experience, two things.
    0:52:32 Like, was the decision to have a child hard for you?
    0:52:36 Did you go back and forth and vacillate, or was it pretty straightforward?
    0:52:40 And then secondly, if there was some back and forth,
    0:52:43 how much of that was having or not having a child
    0:52:46 and what that experience would be like versus, for instance, for me,
    0:52:52 I feel very confident that I would enjoy being a parent
    0:52:54 and that I’d be pretty good at it.
    0:52:57 I’m sure I’d fuck up every which way you can imagine,
    0:53:01 but like above average, I think I’d have a pretty good go of it.
    0:53:04 But then the concern for me has always been,
    0:53:08 well, if things don’t work out with the partner, what does that look like?
    0:53:12 It’s more of like a possible separation after having kids
    0:53:15 that has been the concern for me, not so much the parenting,
    0:53:18 which has a bunch of embedded assumptions, right?
    0:53:21 But what was that decision like for you personally?
    0:53:25 It was complicated because on the one hand, it’s funny,
    0:53:27 when I was younger, I never wanted children,
    0:53:30 and then when I hit my 20s, I think I thought,
    0:53:32 “Oh, that’s a real possibility.”
    0:53:35 Like, I would love to be happily married and have a family,
    0:53:37 but it seemed a bit remote too.
    0:53:41 Like, I liked, I thought, “That seems like an option for me.”
    0:53:43 And it would be a good option.
    0:53:47 But I also really want to study philosophy
    0:53:51 and spend as much of my time as possible doing philosophy.
    0:53:54 This is the kid, I guess I was still a kid then,
    0:53:57 reading people’s books and writing like,
    0:54:01 basically 60 to 70 pages of material over every two weeks.
    0:54:03 This took a lot of time because I had to read it,
    0:54:05 I didn’t have any training, and I would write all this stuff,
    0:54:07 and I was just obsessed.
    0:54:09 I was also doing other things at the same time,
    0:54:10 reading, being in time.
    0:54:12 So I spent all of my time doing philosophy,
    0:54:15 and I didn’t want to change that.
    0:54:18 So on the one hand, I had a desire to have children.
    0:54:21 Some people just feel like their life wouldn’t have meaning with that.
    0:54:22 I never felt that way.
    0:54:25 I just thought this would be one interesting good way
    0:54:26 to live one’s life.
    0:54:29 But then I had this desire to spend my time doing philosophy.
    0:54:31 And also, philosophy is a male-dominated field,
    0:54:33 and it certainly was back in the ’90s.
    0:54:37 And there was definitely a professional cost to having a child,
    0:54:38 and I think there still is.
    0:54:40 It’s not as bad as it used to be.
    0:54:43 But I don’t think people think you’re less serious now,
    0:54:45 although I think they used to think that.
    0:54:48 But you still have less time, and you have less money.
    0:54:51 There are clearly professional implications.
    0:54:54 Maybe for women in particular, but I think everybody,
    0:54:57 you’re not solely devoted to your projects anymore.
    0:54:59 Somebody else is more important.
    0:55:01 So there was a kind of ambivalence,
    0:55:04 and so I thought, well, being a rational thinker,
    0:55:06 I’m going to evaluate it.
    0:55:08 I’m going to think about what it’s going to be like.
    0:55:09 I’m going to make my choices.
    0:55:11 And that was where it all fell apart, right?
    0:55:13 That was where I was betrayed by what you could expect,
    0:55:15 what you’re expecting, and so many other parenting things
    0:55:16 that I looked for.
    0:55:18 I mean, I tried to do it.
    0:55:19 I couldn’t do it.
    0:55:21 But I didn’t know I couldn’t do it until I actually had the children.
    0:55:23 And then I was like, oh, this is nothing
    0:55:25 like what I was going to expect.
    0:55:28 And then that was when I had this moment
    0:55:32 before my son was born when I was like, wait a minute.
    0:55:34 Actually, my daughter was only very young.
    0:55:36 And I was like, wait, this actually was really
    0:55:38 when after I’d recovered from giving birth
    0:55:40 and started getting enough sleep so I could think clearly again,
    0:55:44 I was like, wait, this is an utterly bizarre,
    0:55:47 strange metaphysical experience.
    0:55:49 And I mean metaphysics not in the aura shaping way,
    0:55:51 but like metaphysics like I do.
    0:55:53 Like the nature of reality seemed to change for me in certain ways.
    0:55:55 And also epistemologically, you know,
    0:55:58 to change so much about how I experience and represent the world.
    0:56:00 This is just so foundational.
    0:56:02 But philosophers never talk about this.
    0:56:05 No philosophers talked about this, at least not in my tradition.
    0:56:08 And I thought, I have to talk about this.
    0:56:11 Which, by the way, I think Alice talked about this was very scary
    0:56:14 because I built up this reputation as being a serious philosopher
    0:56:16 talking about the nature of causation and time.
    0:56:20 And then I was going to talk about babies that I had to steal myself.
    0:56:23 So yeah, so to answer your question, there was a lot of ambivalence.
    0:56:28 But then my husband at the time wanted to have children.
    0:56:30 So that sort of tipped the balance.
    0:56:34 I’m not sure what I would have done if he had been equally ambivalent.
    0:56:37 So many different directions that we can go.
    0:56:40 I want to ask you, and I know you said earlier,
    0:56:43 don’t ask me to explain it or that you’d have trouble explaining it,
    0:56:48 but I’m still curious about this move from chemistry
    0:56:53 and, you know, this so-called hard sciences to philosophy
    0:56:55 and that you knew you wanted to do that.
    0:56:57 Now you jokingly said you may not want to drop acid
    0:56:59 and explore some of these other questions.
    0:57:03 I’m just wondering what precipitated this itch
    0:57:06 that you had to scratch with philosophy?
    0:57:07 There’s got to be something.
    0:57:12 I mean, I can’t imagine there’s nothing as far as inputs that affected that.
    0:57:15 I mean, I honestly don’t know where I formed the idea
    0:57:17 that this was going to be the thing for me.
    0:57:20 I love to read and when I was in high school,
    0:57:24 I read Herman Hesse, like the Glass Bead game.
    0:57:26 I read other kinds of interesting books.
    0:57:29 I remember I liked Alexander Sills and its work.
    0:57:32 And these are like philosophical texts
    0:57:36 and maybe not classic, you know, not analytic philosophy,
    0:57:38 but there’s a lot of philosophy in there.
    0:57:42 And so I do think that this reading and other things I read
    0:57:51 led me to realize that a certain kind of quasi-philosophical take
    0:57:53 on the world was congenial to me.
    0:57:55 When I say quasi-philosophical, it’s truly philosophical,
    0:57:59 but at the time I wasn’t able to kind of recognize it as such.
    0:58:01 I just knew I had this yearning to try to understand things
    0:58:04 and philosophy seemed like the right way to go.
    0:58:06 I really can’t really give you more than that.
    0:58:08 My parents really wanted me to be a doctor.
    0:58:10 I went on medical visits.
    0:58:12 I took the MCAT, I did everything.
    0:58:14 I didn’t fail out of philosophy classes.
    0:58:16 I just failed to progress in philosophy classes.
    0:58:19 Like all the signs were pointing away from philosophy.
    0:58:20 And I still did it.
    0:58:22 There’s no explanation.
    0:58:28 I’m going to push a little bit.
    0:58:32 Because I would just say maybe there were one way to frame it
    0:58:34 would be what drew you to philosophy.
    0:58:40 Another one, another angle would be what didn’t satisfy you
    0:58:44 of the explorations of chemistry, et cetera, et cetera.
    0:58:47 So maybe you could take a stab at the latter.
    0:58:49 Here it comes further than I ever take.
    0:58:51 I was extremely good at the theoretical side of chemistry
    0:58:54 and extremely terrible at the lab side of chemistry.
    0:58:57 So I thought, well, maybe I want to be a chemist.
    0:58:59 I loved solving problems in organic chemistry.
    0:59:00 I loved it.
    0:59:02 In part of my major, I had to take a class called
    0:59:04 Gravimetric Analysis.
    0:59:05 I think it was called.
    0:59:07 And this consists of an entire semester
    0:59:11 doing incredibly minute measurements and cooking.
    0:59:14 There were little clay pots we had to cook at high temperatures
    0:59:17 that were filled with the compound that we were analyzing.
    0:59:20 And we were supposed to cook it and you would measure these tiny things.
    0:59:22 And you spent the entire semester on one project.
    0:59:25 And it was the kind of thing where if you touched it,
    0:59:28 oil from your finger would get onto the clay pot
    0:59:30 and would destroy all of your work.
    0:59:32 So what happened after a semester?
    0:59:35 Probably the last three weeks of hours and hours in the lab.
    0:59:37 And then I brush–
    0:59:39 because I’m physically just–
    0:59:42 I brush the side of the pot and it’s gone all of my work.
    0:59:44 I was devastated.
    0:59:45 Now we’re getting somewhere.
    0:59:46 Yeah.
    0:59:48 So I went into an existential crisis, basically.
    0:59:50 And I was like, I cannot do chemistry.
    0:59:51 I can’t do it.
    0:59:54 And so, you know, no, it’s not for me.
    0:59:56 Now, if I were more sophisticated, I would have learned,
    0:59:58 oh, no, you can run the lab.
    1:00:01 And, like, other people do that part of–
    1:00:04 if you’re physically inept in certain ways.
    1:00:05 But I didn’t know that.
    1:00:08 And I didn’t realize how many more options there would be.
    1:00:10 And I was destroyed, but it wasn’t just that.
    1:00:12 But I never enjoyed lab.
    1:00:13 I wasn’t good at it.
    1:00:14 It wasn’t my thing.
    1:00:17 And I felt that natural science, it does require a certain–
    1:00:20 you know, you run a lab even if you’re doing highly theoretical work.
    1:00:23 And so, I needed something a little bit more pure.
    1:00:28 That combined with, like I said, like being drawn to some of these,
    1:00:33 you know, like literature and art that had this conceptual dimension
    1:00:36 that involved the role of experience, again,
    1:00:38 and understanding, like, who you are.
    1:00:42 When I moved out of my parents’ house and moved to Chicago,
    1:00:46 I found myself immersed in, like, art and literature.
    1:00:49 And, like, I was working in a bar, and a lot of the people working at the bar
    1:00:52 were, like, doing theater or artists.
    1:00:55 And it was just a whole new way of being that I loved.
    1:00:57 And so, I knew there was something out there
    1:01:00 that my natural science education wasn’t connecting with.
    1:01:01 Yeah.
    1:01:02 Okay.
    1:01:03 That makes perfect sense to me.
    1:01:04 Thank you for doing the digging.
    1:01:05 I appreciate it.
    1:01:06 Love that story.
    1:01:08 Oh, the finger oil in the lab.
    1:01:10 Oh, even now.
    1:01:11 Oh, the pain.
    1:01:12 Sorry.
    1:01:14 Yeah, brutal.
    1:01:17 You mentioned, I think, semi-philosophical works,
    1:01:19 and you mentioned Herman Hesse.
    1:01:26 And my next question is, for someone who is, on some deep level,
    1:01:32 interested in the types of questions that attracted you to philosophy, right?
    1:01:39 But they have had some trepidation or maybe mild allergic reaction
    1:01:43 around philosophy as such when they’ve tried to dig into it.
    1:01:45 Maybe they went to a philosophy section of bookstore,
    1:01:46 picked up three books, and they’re like,
    1:01:48 “Wow, I’m too dumb to understand this.”
    1:01:49 Or, “This is just too impenetrable.
    1:01:51 I don’t know what to do with this.”
    1:01:55 What entry points might you suggest if you wanted to get —
    1:01:59 if you had 100 undergrads, fresh blank slates,
    1:02:03 and you’re like, “Okay, I want to have the highest kind of conversion rate
    1:02:09 as possible,” meaning I want to get as many of these people deeply
    1:02:12 interested in any aspect of philosophy.
    1:02:15 Are there certain books that you might recommend?
    1:02:21 They don’t have to be philosophical texts as such, if that makes sense.
    1:02:23 >> Clinton Smith wrote this very weird book called
    1:02:26 “The Felt Meanings of the World,” which I always loved.
    1:02:27 It’s weird.
    1:02:29 >> “The Felt Meanings of the World.”
    1:02:31 >> Yeah, “The Felt Meanings of the World.”
    1:02:37 It captures something for me even when I was kind of just trying to approach philosophy.
    1:02:41 So I think a lot of fiction can be very philosophical.
    1:02:43 I would read Ted Chang.
    1:02:44 He’s really, really good.
    1:02:45 >> So good.
    1:02:46 So good.
    1:02:48 Everybody should read Ted Chang.
    1:02:49 >> Everybody should.
    1:02:52 And a lot of his work is just deeply philosophical and explicitly so.
    1:02:56 I mean, he’s interested in counterfactuals and in metaphysics in particular
    1:02:59 in these really beautiful ways in the nature of time.
    1:03:01 >> Could you, just because that term has come up a few times,
    1:03:04 could you just take a sidebar and define counterfactuals?
    1:03:05 >> Yes.
    1:03:10 So counterfactuals involve — even the word tells you counter-to-fact things.
    1:03:14 So if I say — if I had wings, I would fly across my office.
    1:03:17 Now, I don’t have wings, so I can’t fly across my office.
    1:03:20 But if I did have wings, I certainly would because that would be super cool.
    1:03:24 And we can understand counterfactuals in terms of other possible worlds.
    1:03:29 So in a world where I have wings, I would fly across the room.
    1:03:33 >> Or what if the Third Reich dominated the world after World War II or something like that?
    1:03:34 >> Exactly.
    1:03:38 It turns out counterfactuals can be — you need what’s called a preferred semantics for them,
    1:03:41 like a rulebook for understanding how to interpret them.
    1:03:47 And my supervisor, David Lewis, at Princeton, was the person who developed the primary rulebook for that,
    1:03:51 which is what the foundation of much of his work involved.
    1:03:53 But they play a role like in natural science.
    1:03:57 So when people are doing tests, let’s say, of some new kind of treatment,
    1:04:02 you want to find out whether or not a new drug will cure a disease or something like that, right?
    1:04:07 So what you want to do is you want to treat a population and see what happens.
    1:04:11 And then you compare it to the counterfactual, but what if they hadn’t been treated?
    1:04:15 Now, the complication is in these kinds of contexts, you can’t move to a possible world,
    1:04:21 but you can establish a control group, which is basically supposed to be matched to that treatment population.
    1:04:24 And then you see how the control group evolves without the treatment
    1:04:28 and compare it to the treated population who gets the medicine.
    1:04:34 So the role of a counterfactual can sometimes be to sort of identify ways the world could be
    1:04:39 and also like ways the world could have been if you hadn’t changed it, something like that.
    1:04:44 Ted Chang is good at weaving counterfactual scenarios.
    1:04:48 Exactly. He’s good at exploring other possible worlds in some ways.
    1:04:51 And when I start talking about other possible worlds, the way that it relates to my work
    1:04:54 is I think about like other possible selves, right?
    1:04:57 So if I had chosen differently and not chosen to have a child,
    1:05:00 well, there’s another possible world out there where I don’t have any children.
    1:05:03 And so then the question is, well, how do I make sense of that other possible world?
    1:05:06 And one thing I can’t do, as I said to you before,
    1:05:10 because the real world involved me transforming myself into a parent,
    1:05:13 means there’s a kind of lack of understanding across that barrier.
    1:05:16 I can’t really understand who I would have become.
    1:05:19 And Chang exploits that kind of notion all the time.
    1:05:23 Like, well, what if, you know, time were different or what if aliens, you know,
    1:05:25 like came to us and we had to kind of interpret what they were saying
    1:05:27 in the process of interpreting what they were saying,
    1:05:30 changed our conception of how time worked and what we could understand.
    1:05:32 Super cool. You know, all kinds of stuff.
    1:05:34 If people want a light lift,
    1:05:37 and it is different from the short story upon which it’s based,
    1:05:41 but watch the movie Arrival and as a linguistics nerd also,
    1:05:45 my God, that really is an unbelievably good movie.
    1:05:48 I think it’s 95 plus percent on Rotten Tomatoes.
    1:05:51 And then he has collections of short stories.
    1:05:53 It’s always hard for me to remember the first one.
    1:05:57 It’s like stories of our lives and other short stories, something like that.
    1:06:00 And then his second collection came out, Exhalation.
    1:06:03 And I was like, ah, there’s no way it can match the first collection.
    1:06:07 And lo and behold, I was like, okay, you went to Chang.
    1:06:09 He’s so good.
    1:06:11 All right. Any other fiction that comes to mind?
    1:06:14 Borges. Also, I just love Borges.
    1:06:16 I mean, I just feel like he’s always exploring.
    1:06:17 Borges is amazing.
    1:06:18 Yes, yes.
    1:06:21 Where would you suggest people start with Jorge Luis Borges?
    1:06:23 Any favorites?
    1:06:25 The Garden of Forking Paths is an excellent one.
    1:06:27 If we’re talking about possibilities,
    1:06:30 the Garden of Forking Paths is like, it’s a beautiful one.
    1:06:32 The Aleph, I would suggest.
    1:06:33 I don’t know.
    1:06:35 I mean, I just, I actually think the Garden of Forking Paths
    1:06:39 and I think it’s the Aleph are two really excellent things to read.
    1:06:42 These are incredibly philosophical texts.
    1:06:43 Okay.
    1:06:47 And what I love about them is you can get the intuitive idea
    1:06:49 without having to go through all the philosophy.
    1:06:52 But to extract it precisely and you get it,
    1:06:54 it’s beautiful the way they express these ideas.
    1:06:58 But if you want to extract it with precision in a way that you can
    1:07:01 then take the idea and use it in other ways,
    1:07:04 you need the analytic philosophy to do that, in my view.
    1:07:08 Literature just doesn’t, it doesn’t lend itself to getting
    1:07:13 some kind of precise thing extracted from it in a straightforward way.
    1:07:15 That’s just not what it’s for.
    1:07:20 To develop the chops with analytic philosophy seems to require a lot.
    1:07:22 It doesn’t seem to be a light lift.
    1:07:25 For somebody who’s listening, who doesn’t have any exposure to it,
    1:07:27 is the juice worth the squeeze?
    1:07:31 And if so, what is the juice that makes it worth the squeeze?
    1:07:33 I mean, well, look, I devoted my life to it.
    1:07:36 So obviously I think the juice is worth the squeeze.
    1:07:39 But just like if you’re going to study like material science
    1:07:42 to develop new surgical techniques as an orthopedic surgeon,
    1:07:45 like doing that deep dive could very well be worth it for that person.
    1:07:49 But if someone hasn’t gone to medical school, maybe not.
    1:07:53 So I’m just curious to what extent you’d recommend a lay listener
    1:07:59 try to develop the toolkit of analytic philosophy.
    1:08:01 I think for some people, they’re fine with like literature,
    1:08:04 sci-fi or reading, or I think you can get a lot of philosophy
    1:08:09 through kind of like listening to Bach or reading Darwin’s biography
    1:08:11 or doing mathematics.
    1:08:14 So I think the first question is,
    1:08:18 if you engage with the philosophical ideas in a non-technical way,
    1:08:21 if that satisfies you, then you’re good.
    1:08:24 But if it leaves you wanting more, if you start asking questions,
    1:08:26 well, wait a minute, how does this work?
    1:08:28 Or, you know, you watch a time travel film,
    1:08:32 I recommend Primer or Lajaté or 12 Monkeys.
    1:08:33 I’m going to write these down.
    1:08:35 Oh, 12 Monkeys is a great one.
    1:08:36 OK, Primer.
    1:08:37 Yeah.
    1:08:39 Something in French that I didn’t catch.
    1:08:42 If you love 12 Monkeys, dude, you need to watch Lajaté
    1:08:44 because 12 Monkeys just plagiarize Lajaté.
    1:08:45 Oh, OK.
    1:08:47 Well, then I’ll read the or watch the original.
    1:08:48 It’s like 35 minutes long.
    1:08:49 How do you spell this?
    1:08:55 It means the jetty in French, L-A-L-L-L, and then jetty, J-E-T-E-E.
    1:08:56 OK.
    1:08:57 All right.
    1:08:59 And so you can watch it online.
    1:09:00 It’s a beautiful film.
    1:09:03 It’s actually, it’s a kind of artwork film and it’s very artsy.
    1:09:07 And the story that it tells was retold by 12 Monkeys.
    1:09:08 It’s the same thing.
    1:09:09 Wait, it’s French and artsy?
    1:09:10 I’m not kidding.
    1:09:11 Oh, what do you mean?
    1:09:12 Yeah, how could it be?
    1:09:13 Yeah, exactly.
    1:09:16 But what’s great about it is it’s entirely consistent.
    1:09:21 And Primer is consistent except until the end they got a little, they got a little carried away.
    1:09:24 I forgive them the last five or 10 minutes of the film.
    1:09:29 And Primer is a beautiful, super cool film, kind of cult classic type of movie.
    1:09:32 Anyway, if you watch these things and you feel like, well, wait a minute.
    1:09:36 Or if you watch Back to the Future and you’re like, well, wait a minute, how can you change the past?
    1:09:38 Seems like that might be, there’s some kind of logical problem there.
    1:09:43 Well, then my friend, you are a philosopher at heart in various ways and you should put the time in.
    1:09:49 It’s worth it if you really work out some of these questions, you can use them for other things.
    1:09:54 And if nothing else, forcing yourself to kind of work through some of these puzzles,
    1:09:57 I think kind of just sharpens your reasoning capacities generally.
    1:09:58 I’m not saying it’s easy.
    1:10:00 Remember that bit about suffering, right?
    1:10:03 There’s definitely some suffering, but it can pay off.
    1:10:07 And the joy of like, there’s a kind of joy just in problem solving or puzzle solving
    1:10:10 that I feel like I get out of thinking through these things.
    1:10:12 Lewis Carroll, another excellent thing to read.
    1:10:16 Oh, yeah, Lewis Carroll, what a master.
    1:10:22 I have some collector’s editions of old copies of Alice in Wonderland.
    1:10:29 Not exactly that title, but Lewis Carroll, man, also just the bio on that guy was wild.
    1:10:35 Okay, so if somebody was willing, they watch whatever it might be,
    1:10:41 primer or another back to the future, they start asking questions.
    1:10:46 You’re like, hey, you might be a philosopher and they say, okay,
    1:10:51 given that I want to pick up the ABCs of analytic philosophy,
    1:10:59 but in terms of suffering, I don’t want my face ripped off more like a smile somewhere.
    1:11:01 Where would you suggest they start?
    1:11:04 I started with being in time, which isn’t really what normal people would start with.
    1:11:08 Yeah, you’re like, I can start with Everest.
    1:11:09 Yeah, exactly.
    1:11:11 I mean, well, you can read my book.
    1:11:12 There you go.
    1:11:13 That’s the podcast thing.
    1:11:14 Sure, that’s fine.
    1:11:15 Yeah, yeah.
    1:11:17 The book transformative experience was not written for non-philosophers.
    1:11:21 And so I go over arguments more than once, right?
    1:11:23 I mean, so I am picking it apart in a way that,
    1:11:26 because I was aiming the book towards professional philosophers,
    1:11:30 but the first hundred pages of the book is not technical.
    1:11:33 And then the first chapter is only four pages long.
    1:11:36 And I wrote the first chapter thinking, look, people might put it down,
    1:11:38 but maybe if they just read the first four pages,
    1:11:40 they’ll at least see what the idea is.
    1:11:45 So yeah, you could look at my book and read the first four pages and see what you think.
    1:11:46 Yeah.
    1:11:51 And then if you’re like, wow, I can digest more technical aspects
    1:11:53 than you can dig into the footnotes too,
    1:11:55 especially after the first hundred pages.
    1:11:56 Exactly.
    1:11:59 The second half of the book switches into much more technical argumentation.
    1:12:01 And then a great resource.
    1:12:03 It’s also, it’s written for other professional philosophers,
    1:12:07 but also really good for the Stanford Encyclopedia of Philosophy.
    1:12:08 It’s online.
    1:12:09 It’s free.
    1:12:12 All the entries are written by professional philosophers.
    1:12:16 It’s not written to be accessible to non-philosophers,
    1:12:18 but it’s absolutely fantastic.
    1:12:19 Like you can get a sense of it.
    1:12:23 Take an entry, run it through a chat to PT for the highlights, whatever,
    1:12:25 you know, and get a sense of things.
    1:12:27 Can you translate this from the Latin of the high priesthood
    1:12:29 into something I can understand, please?
    1:12:30 Exactly.
    1:12:32 Yeah, write it for, you know, 12-year-old’s perspective.
    1:12:34 And you’ll probably, I think you would get something interesting.
    1:12:38 There are also various epistemology, a very short introduction.
    1:12:39 I think Jennifer Nagle wrote that.
    1:12:41 Could you define that term also for folks?
    1:12:42 Epistemology.
    1:12:44 Oh, epistemology is the theory of knowledge.
    1:12:48 So if I use the word epistemic, like an epistemic transformation,
    1:12:50 what I mean is it’s changing what you know
    1:12:53 or how you kind of conceptualize or make sense of the world.
    1:12:54 Okay.
    1:12:56 So I interrupted you trying to thought that you were saying for epistemology,
    1:12:58 you might start with…
    1:13:01 There’s a series of very short introductions.
    1:13:02 It’s Oxford.
    1:13:04 They’re written by experts in the field.
    1:13:06 They’re just really nicely done.
    1:13:08 Again, they’re not written to be entertaining,
    1:13:10 but they’re written to be clear and accessible.
    1:13:12 So if you’re willing to put in a little bit of work,
    1:13:14 you’ll get something out of it for sure.
    1:13:17 Let’s just say you’re advising a student.
    1:13:18 Could be undergrad, grad.
    1:13:19 They come to you.
    1:13:21 This is within the context of philosophy department.
    1:13:25 They’re feeling kind of lost, maybe a little apathetic, nihilistic,
    1:13:28 although nihilism we could probably define more precisely,
    1:13:31 but in the modern sort of pop culture sense.
    1:13:35 Are there any recommendations for reading
    1:13:39 or self-inquiry or anything like that that you would recommend to them?
    1:13:42 It could also just be general life advice,
    1:13:47 but I’m curious how you might tackle a situation like that.
    1:13:50 First, read interviews with Voorhez
    1:13:52 where he goes through this kind of process,
    1:13:56 but he has a book where he talks about going blind.
    1:13:59 See, it’s not like I wasn’t that kid.
    1:14:02 The problem is the reason why I’m not coming up with things for you
    1:14:05 is because I was that kid in lots of ways,
    1:14:07 and I’m fascinated by philosophy,
    1:14:09 and I knew there were questions that I wanted to ask,
    1:14:12 but I wasn’t finding anything in the literature.
    1:14:15 The reason why I started out with causation as a graduate student
    1:14:18 was partly because I found an intellectual,
    1:14:21 like a deep, close intellectual friend in David Lewis.
    1:14:23 We really kind of hit it off intellectually.
    1:14:25 We could talk to each other in ways that were,
    1:14:27 I mean, always metaphysics,
    1:14:29 but we just kind of understood each other’s minds
    1:14:32 in a way that I didn’t connect with that really anyone else
    1:14:34 when I was doing my PhD.
    1:14:38 And I felt that the tools of philosophy were beautiful tools.
    1:14:40 I could see that in the history,
    1:14:42 the little I knew of the history of philosophy,
    1:14:44 deep, basic questions had been asked,
    1:14:46 but they were solved in very different ways,
    1:14:49 especially because often God played a role at that time,
    1:14:50 and that really wasn’t for me.
    1:14:51 I’m not a religious person,
    1:14:54 although I find religious belief really interesting
    1:14:56 and kind of fascinating in various kinds of contexts.
    1:14:59 I have this paper called The Paradox of Empathy,
    1:15:02 where I talk about the kind of divide between the atheist
    1:15:05 and the believer because there’s this kind of fear,
    1:15:07 like if you really open your mind to the other person,
    1:15:10 that it’s going to convert you in a way that you don’t want to be converted.
    1:15:12 It’s going to change you into that alien self.
    1:15:13 I think the atheist feels that way,
    1:15:14 and I think the believer feels that way.
    1:15:17 And so I argue, like it’s actually perfectly reasonable to be,
    1:15:20 but nobody ever argues someone into religious belief or losing it.
    1:15:24 It’s all about occupying a different conceptual space,
    1:15:27 and that just foundationally changes the way you understand the world.
    1:15:30 So I knew that philosophy had these tools,
    1:15:32 and I thought that they were excellent tools.
    1:15:34 I loved solving problems,
    1:15:36 remembering this really rigorous way in organic chemistry,
    1:15:37 exploring mechanisms.
    1:15:39 That’s what all of the exams were always about.
    1:15:41 My goal in college was to set the curve,
    1:15:44 but I wasn’t finding what I wanted.
    1:15:48 I couldn’t find the kinds of text I wanted to address these questions.
    1:15:51 So I don’t really have a lot for you.
    1:15:54 I think Thomas Nagel’s work is really, really great.
    1:15:58 “The View from Nowhere” is a beautiful book that might be a place to go.
    1:16:01 I just did a little searching on the Borges piece,
    1:16:04 so it looks like where he lives Borges.
    1:16:06 Rotin spoke about his experience with blindness
    1:16:08 in a number of different contexts.
    1:16:11 One was seven nights, siete noches,
    1:16:15 a collection of lectures that he gave in Buenos Aires in 1977,
    1:16:19 covering nightmares, Buddhism, poetry, and his own progressive blindness.
    1:16:21 So that might be another place to start.
    1:16:22 Yes, I think so.
    1:16:25 Reading Proust is also good, but these are not easy reads,
    1:16:27 and they’re not going to train you in philosophy,
    1:16:29 but they will put you into contact with the ideas
    1:16:32 that I think are beautiful and worth studying,
    1:16:36 and then you have to sweat through the training of your mind to get there.
    1:16:39 It’s not like you start reading and you kind of get sucked in.
    1:16:41 No, it’s more like training for a marathon.
    1:16:45 You have to kind of slowly agonize when you’re completely unfit,
    1:16:46 and it sucks.
    1:16:49 It’s not like it’s just going to be, “You just run a little bit and it feels great,”
    1:16:51 and then you run a little bit more and it feels great,
    1:16:54 then somehow you get to 26, “No, it doesn’t work that way.”
    1:16:57 So I do think there’s more work out there
    1:16:59 where people are starting to address these questions,
    1:17:01 but I’m finding myself at a little bit of a loss
    1:17:04 because it was my dissatisfaction with what I was finding
    1:17:07 that led me to start working on this topic,
    1:17:09 and now I felt like it was kind of deeply risky.
    1:17:12 Yeah, it makes me wonder also if the…
    1:17:14 I don’t want to say solutions,
    1:17:18 but maybe if the life rafts for someone who’s feeling those things
    1:17:21 might fall outside of philosophy, I don’t know.
    1:17:24 Are there any particular philosophical ideas
    1:17:29 or philosophies that you find consistently misrepresented
    1:17:34 or mistranslated in modern media
    1:17:37 or by self-help broadly speaking, things that get co-opted?
    1:17:40 I mean, I’m sure physicists could have field day answering this, right,
    1:17:46 because their stuff gets grabbed by every kind of woo-woo self-help book
    1:17:48 that tends to come along.
    1:17:51 Okay, so first thing is it’s super important to distinguish
    1:17:56 between our experience of time and time itself.
    1:17:58 So some people might not think there is any such thing as time,
    1:18:00 but it’s just really important to think about this way.
    1:18:02 The easiest way to see the difference
    1:18:05 is imagine you’re in a really boring lecture
    1:18:07 and you’re just sitting there like, “Oh, this is lasting forever,”
    1:18:10 and you look at the clock and you realize you’re only 15 minutes in, okay?
    1:18:14 Right there, your experience of time’s passing
    1:18:19 has departed from the objective measurement of time as measured by the clock, okay?
    1:18:20 So there’s just two different things,
    1:18:22 and I think this gets conflated all over the place,
    1:18:25 and it gets really hard and really complex
    1:18:29 to think about these two different ways of kind of talking about time,
    1:18:30 but it’s important.
    1:18:32 Or sometimes people talk about, you know,
    1:18:33 and they have a car accident.
    1:18:34 This happened to me actually.
    1:18:35 I had a car accident,
    1:18:38 and I remember everything seemed to be going in slow motion.
    1:18:40 I didn’t actually have a car accident.
    1:18:42 My car spun out of control late one night when I was driving
    1:18:44 on Michigan Avenue because I hit a patch of ice,
    1:18:48 and I went around and around on Lakeshore Drive.
    1:18:50 It’s got four lanes going each way,
    1:18:52 and I was like, “Whoa,” but it was like three o’clock in the morning
    1:18:53 and no one else was there.
    1:18:55 So I just, like, in slow motion,
    1:18:58 I watched myself go around and around,
    1:18:59 and I was like, “Well, this is bad.
    1:19:00 Oh, but there’s no one else here.”
    1:19:02 And then I was able to kind of correct the car,
    1:19:03 come out of the spin,
    1:19:06 but it felt like it happened over like two, three minutes,
    1:19:08 and it was probably like 10 seconds, right?
    1:19:10 20 seconds, something like that.
    1:19:12 And there, it’s just, it’s a very common phenomenon.
    1:19:14 The way that we perceive time just changes.
    1:19:17 It comes apart from, like, the passing of time.
    1:19:19 Second thing, free will.
    1:19:21 Just kill me now.
    1:19:22 Every non-philosophy.
    1:19:23 It’s a big one.
    1:19:25 And people are really fascinated with it,
    1:19:26 and I totally get it.
    1:19:28 It’s not my own favorite topic,
    1:19:30 but I think you should distrust.
    1:19:33 It’s just a favorite topic of particular, like, neuroscientists,
    1:19:35 and they’re all going to solve free will.
    1:19:38 And I respect and engaged discussion of free will
    1:19:40 from a scientist if they’ve read some of the philosophy,
    1:19:42 but a lot of times they haven’t read the philosophy,
    1:19:44 and it’s like, they don’t know what they don’t know.
    1:19:45 So that’s a killer.
    1:19:47 Related to free will is like fatalism,
    1:19:49 like thinking everything’s determined,
    1:19:51 which is slightly different from free will.
    1:19:56 And I love existentialism as a topic,
    1:19:59 and I love continental philosophy and phenomenology.
    1:20:01 I recognize a phenomenology
    1:20:05 because I’m involved with a lot of scientific research
    1:20:07 with, say, psychedelic compounds.
    1:20:10 The term “phenomenology” comes up a lot.
    1:20:12 What is continental philosophy?
    1:20:14 Is that anything to do with continental breakfasts?
    1:20:15 I don’t know.
    1:20:16 Yeah, actually, sort of.
    1:20:17 So, okay.
    1:20:19 So it’s a sort of disputed phrase.
    1:20:22 So I also described what I do as, like, analytic philosophy.
    1:20:24 And there’s this rough–
    1:20:26 maybe a very good way of describing things,
    1:20:27 but it’s the best one I have.
    1:20:31 Traditions like, say, Heidegger and Foucault
    1:20:35 and Derrida come from like that kind of–
    1:20:37 I think Gisec might count as this.
    1:20:39 Like, there’s a kind of– a style of philosophy
    1:20:41 that kind of originated, at least arguably,
    1:20:43 on the European continent
    1:20:46 and is very different from the kind of class
    1:20:48 you took with Gideon Rosenthal, Princeton,
    1:20:50 which is like, you know, classic, like, analytic philosophy,
    1:20:53 which kind of originated in the UK,
    1:20:56 like Bertrand Russell and Wittgenstein and people like that.
    1:20:59 And also, I think, with the positivists
    1:21:02 who kind of came over to the US particular
    1:21:05 around trying to escape the Nazis in World War II.
    1:21:08 And so, continental philosophy also can have
    1:21:10 strong connections with, like, psychoanalysis,
    1:21:12 whereas, like, analytic philosophy
    1:21:15 has many more connections to contemporary science
    1:21:17 or very empirically grounded psychology,
    1:21:19 that kind of thing.
    1:21:22 And I like both traditions a lot.
    1:21:25 Super, like, the methods of continental philosophy.
    1:21:28 I was trained as a natural scientist, at least early on,
    1:21:30 and I really like the approach.
    1:21:32 But I love the topics.
    1:21:35 And it’s pretty hard to talk about
    1:21:37 the very deep things that continental philosophers
    1:21:39 talk about, like, the nature of being
    1:21:41 or who we are in some fundamental sense
    1:21:44 or, you know, how do we understand time
    1:21:46 using analytic techniques?
    1:21:48 But that’s what I try to do.
    1:21:50 What are some of the ways that you think philosophers
    1:21:54 will be most important in the broader world,
    1:21:58 outside of academics, outside of the journals and so on?
    1:22:02 Where do you think these philosophical explorations
    1:22:04 and toolkits will most intersect
    1:22:07 with applications in the broader world,
    1:22:10 whether it’s related to certain technologies or otherwise?
    1:22:12 When I went back before and I said, like,
    1:22:16 when the work on transformative experience that I’m doing
    1:22:19 tries to address this kind of situation,
    1:22:23 to find ourselves at certain foundational shifts
    1:22:26 that we undergo and certain life choice points,
    1:22:28 whether we choose them or not, actually, like, you know,
    1:22:30 let’s say I’m diagnosed with early onset Alzheimer’s,
    1:22:33 you know, confronting that and making sense of that.
    1:22:35 So I think thinking philosophically
    1:22:39 is a really good tool for living one’s life.
    1:22:41 And that’s what Agnes talks about
    1:22:43 by Agnes Callard in a new book.
    1:22:45 I think it’s called Open Socrates.
    1:22:47 And so I do think that philosophy has a role there.
    1:22:49 I also think it has applications, for example,
    1:22:51 like important applications in bioethics,
    1:22:54 important applications with artificial intelligence,
    1:22:58 in particular, thinking about ethics questions
    1:23:01 and value alignment with machines,
    1:23:04 like trying to design machines that, you know, kind of,
    1:23:07 if they don’t have human values, kind of respect human values
    1:23:10 and how we’re going to really be able to do that
    1:23:12 in the context of actually undergoing
    1:23:14 these kinds of scientific and conceptual revolutions
    1:23:16 where we don’t know what’s coming down the pike,
    1:23:18 transformative in my view.
    1:23:20 I think there’s lots of application also,
    1:23:22 just with the kind of policies and thinking about,
    1:23:27 for example, like precision in terms of how,
    1:23:29 for example, we want, like, say,
    1:23:32 certain kinds of policies to affect people.
    1:23:34 There’s a lot of work, like, in political philosophy
    1:23:37 and philosophy of law and ethics, I think, that matters.
    1:23:39 That’s not just bioethics, you know,
    1:23:41 and bioethics is its own kind of thing,
    1:23:44 that philosophers have made and should be making
    1:23:46 and continue to make, like, really important contributions.
    1:23:52 So I wanted to give Agnes a shout out here.
    1:23:55 So Agnes Kallert’s newest book is Open Socrates,
    1:23:57 subtitled “The Case for a Philosophical Life,”
    1:24:01 which just recently came out, January 14th, 2025.
    1:24:05 And you’ve invoked her name a number of times.
    1:24:09 She also wrote “Aspiration, the Agency of Becoming” in 2018.
    1:24:13 Where would you say your positions
    1:24:17 or thinking most differ?
    1:24:19 You and Agnes.
    1:24:22 Agnes has this view that if we want to change ourselves,
    1:24:25 we can aspire to change in various ways.
    1:24:27 The new book is more about, like, living a philosophical life,
    1:24:30 and it’s written for non-philosophers, so it’s very accessible.
    1:24:33 So I was thinking, you know, it was something that people could try.
    1:24:35 The other book, “Aspiration,” is a technical book,
    1:24:38 and she thinks, oh, well, you can just aspire to be
    1:24:41 someone different, and that’s how you can just train yourself up
    1:24:44 into kind of being that way. I’m simplifying radically.
    1:24:46 And I think there’s a kind of incoherence in that,
    1:24:49 because if I find somebody, like, being a parent
    1:24:51 or being an opera singer or something,
    1:24:54 like, just fundamentally alien to who I am,
    1:24:57 there’s no coherent way for me to aspire to do that.
    1:25:00 So our big difference is that, and I’ve said this to her,
    1:25:02 and she’s like, yeah, but I just think, like,
    1:25:04 that our rationality model is broken, so that, you know,
    1:25:06 I don’t mind if there’s a kind of incoherence in my view.
    1:25:08 And we’re just really different in that way,
    1:25:10 in the way that we approach these questions.
    1:25:12 Agnes does the history of philosophy.
    1:25:16 She works on the classics and work in maybe metaethics,
    1:25:19 and I approach things very much from a kind of philosophy of science,
    1:25:21 kind of metaphysics, epistemology,
    1:25:23 more mathematical view.
    1:25:27 So we come from different perspectives that way, too.
    1:25:31 All right. So we’ll link to Agnes’ open Socrates book
    1:25:34 in the show notes as well for everybody.
    1:25:36 You have written on Reddit.
    1:25:39 This was, I’m not sure exactly when this was,
    1:25:43 but you find Aristotle’s work especially inspirational.
    1:25:45 Now, I can’t believe everything you read on the Internet,
    1:25:47 so please feel free to fact check that.
    1:25:51 But if that is a true statement, why is that the case?
    1:25:53 I said that about Aristotle?
    1:25:58 That’s what I have here. It’s attributed to you.
    1:26:00 This is why I’m saying that.
    1:26:02 This is the Reddit ask me anything, right?
    1:26:03 Yes, exactly.
    1:26:06 I can’t remember.
    1:26:08 I have no idea.
    1:26:10 I love that AMA. It was so fun.
    1:26:12 I thought you were going to ask me about drugs,
    1:26:14 because that ended up being half the conversation.
    1:26:16 Okay. Well, let’s go to drugs.
    1:26:17 Let’s talk about that.
    1:26:19 I’d rather talk about drugs than Aristotle, I’m afraid.
    1:26:22 Yeah, I know more about drugs than I do about Aristotle,
    1:26:24 so let’s go into drugs.
    1:26:26 All right. So one of the cool things is that,
    1:26:27 I’ve given a couple of talks on this,
    1:26:29 the framework that I was articulating is useful
    1:26:31 when we’re thinking about things like psychedelics,
    1:26:34 because the conceptual framework of a transformative experience,
    1:26:37 which changed, like, opens your mind in a certain way,
    1:26:39 because you have a new kind of experience.
    1:26:41 And then, at least in some contexts,
    1:26:44 that epistemic shift is so profound that it changes,
    1:26:46 like, how you understand yourself in the world.
    1:26:50 Yeah, ontological shock is something they use in the literature for AMA.
    1:26:52 Yeah, exactly. Exactly.
    1:26:55 And I mean, that applies to becoming a parent, I think,
    1:26:58 or a terrible thing, like becoming quadriplegic.
    1:27:02 It also can happen when you take psychedelics for the first time.
    1:27:06 So the idea being, the way that I think about it is,
    1:27:10 whatever neurological changes that taking your preferred type
    1:27:15 of psychedelics induces, it changes the nature of our perceptions.
    1:27:17 And this is super interesting,
    1:27:21 because in particular, perceptual experience or sensory experience
    1:27:24 is already, like, not amenable to description.
    1:27:27 Like, when I said, “Hey, if you’re colorblind and I tell you,
    1:27:29 “Oh, I’m going to describe what it’s like to see red,”
    1:27:31 you just haven’t got enough to go on.
    1:27:34 And that’s something about the way that we can’t use testimony
    1:27:37 to communicate certain types of experiences, okay?
    1:27:42 And psychedelics change the way that we experience the world
    1:27:44 through changing the character of our perceptions.
    1:27:46 And I’m fascinated by this.
    1:27:49 I’m not sure exactly how I want to make sense of this philosophically,
    1:27:53 but I think it teaches something about how our minds connect with the world.
    1:27:57 We learn somehow that, actually, the world is, in some sense,
    1:28:00 a world of representation, because we can now discover
    1:28:02 a different way of representing the world.
    1:28:05 And we realize, oh, when we go back to our old selves,
    1:28:08 just how much the brain was doing to kind of contribute to,
    1:28:10 like, everything that we’re seeing.
    1:28:12 I think that that’s one of the lessons that people can get
    1:28:14 when they take psychedelics.
    1:28:16 Let’s put it this way. That’s the lesson that I drew from it,
    1:28:20 and I do think that people can draw this in more or less technical ways.
    1:28:23 But the other thing that this kind of experience can do
    1:28:26 is it can kind of shift us epistemologically
    1:28:31 so that we can change how we kind of understand ourselves
    1:28:33 as beings in the world, I think.
    1:28:35 It does this partly, like, neurochemically.
    1:28:38 Obviously, the kind of neuroscientific, I guess, way of explaining this
    1:28:40 is to think, well, maybe for some reason
    1:28:43 there are certain different pathways that are activated in the brain,
    1:28:46 at least for a few weeks after taking various kinds of psychedelics
    1:28:49 that can especially help people with, like, clinical depression
    1:28:51 or facing terminal illness.
    1:28:53 But I think it’s not just like that.
    1:28:55 I think it’s actually, like, you get this enriched sense
    1:28:59 of how here we are, human beings, like, taking in through our senses
    1:29:01 and responding and constructing a world.
    1:29:04 And it gives you a kind of clearer understanding
    1:29:06 of how we build ourselves.
    1:29:09 And I feel like this makes us kind of attend more
    1:29:12 than to the relationship we have, like, with the world in general
    1:29:14 and the relationships we have with other people.
    1:29:16 And the transformative experience stuff kind of really fits that,
    1:29:18 so it’s kind of cool.
    1:29:21 I definitely tried psychedelics before I ever wrote about transformative experience.
    1:29:23 But it wasn’t what I was thinking about.
    1:29:25 I think you were asking me leading questions earlier
    1:29:27 when I mentioned, like, dropping acid
    1:29:30 and not thinking about certain kinds of logical puzzles.
    1:29:33 But it wasn’t what led me to the stuff I’d transformative experience.
    1:29:36 It was really having babies that was really shocking.
    1:29:39 Oh, I wasn’t implying that…
    1:29:41 You weren’t suggesting that, oh, okay.
    1:29:44 That the acid led to the book on transformative experience.
    1:29:47 When you kept saying, “I really can’t explain how I got into philosophy,”
    1:29:50 I was like, “You just made, like, a passing comment related to acid,”
    1:29:53 and, like, there’s a non-zero chance
    1:29:56 that that could have opened Pandora’s box
    1:29:59 of all sorts of questions.
    1:30:01 I guess it could have. I think it was more like…
    1:30:04 I definitely had a lot of these experiences in college.
    1:30:07 I was like, “Wow, I really like kind of thinking
    1:30:09 these different kinds of thoughts.”
    1:30:11 But, you know, reading literature also did that.
    1:30:13 Sure. Yeah, they’re not mutually exclusive.
    1:30:15 But the experiences with…
    1:30:17 They don’t need to be with psychedelics,
    1:30:21 but in altered states, sort of non-ordinary states of consciousness,
    1:30:24 can, as you said very well,
    1:30:29 illustrate in a very felt first-person way
    1:30:32 how much of our reality
    1:30:35 and how much of our conception of the self is constructed.
    1:30:39 And then when you come out of it, you’re like, “Huh. Okay.”
    1:30:40 Right.
    1:30:43 Just like metaphysics is examining, in some cases,
    1:30:46 these underlying assumptions that maybe physicists take for granted.
    1:30:49 When we’re walking around being our skin encapsulated ego,
    1:30:51 there’s a lot we take for granted.
    1:30:53 And then when suddenly you’re like,
    1:30:55 “Hmm, I had this complete dissolution of the self.”
    1:30:58 And yet there is still a felt experience,
    1:31:00 but there was no “I.”
    1:31:02 What the fuck does that mean? Right?
    1:31:05 Exactly. The thing is, you can read all the theory in the world,
    1:31:09 but when you experience it, it gives you a different way of understanding.
    1:31:12 And that’s what I’m saying, just like seeing red for the first time.
    1:31:14 But when you see it, you’re like, “Whoa.
    1:31:16 Wait, there’s something there that’s more
    1:31:19 or that just wasn’t the theory, the words,
    1:31:22 aren’t sufficient to express all of the content.”
    1:31:24 It’s just how human minds are.
    1:31:30 Yeah. Well, it’s like one of the cornerstones of mystical experience,
    1:31:34 at least according to the assessments from, say, Johns Hopkins and so on,
    1:31:37 is ineffability, which makes it very hard to describe someone else.
    1:31:39 Yeah, exactly. It’s a problem.
    1:31:40 It’s like, “Oh, well, it’s ineffable.”
    1:31:42 Well, that’s not helpful, you know?
    1:31:45 But again, go back to, like, this is what I was trying to capture with, like, the vampires.
    1:31:47 When they say, “Look, life has meaning and a sense of purpose
    1:31:49 that you can’t possibly understand as a human.”
    1:31:51 One of the interesting things about human minds
    1:31:55 is that we can discover new kinds of experience,
    1:31:59 and before we know about those new kinds of experience, they’re just ineffable.
    1:32:01 There’s just a conceptual problem there.
    1:32:06 You have, I believe, a quote in your book from Conrad’s Heart of Darkness,
    1:32:11 and the quote I’m going to read, and you can, again, fact-check me as needed,
    1:32:15 but, “Watching a coast as it slips by the ship is like thinking about an enigma.
    1:32:20 There it is before you, smiling, frowning, inviting, grand, mean, insipid, or savage,
    1:32:23 and always mute with the air whispering, come and find out.”
    1:32:27 We ultimately need to ask if we’re willing to plunge into the jungle of the new self, as you put it.
    1:32:32 So, before we go, are there any transformative experiences
    1:32:37 that you are sort of looking forward to with trepidation,
    1:32:42 with fear or excitement, or decisions that you’ll need to make,
    1:32:45 or it could just be broadly experiences, like you mentioned.
    1:32:47 For instance, cognitive decline and so on.
    1:32:49 I’m not saying you’d look forward to that.
    1:32:50 Actually, no, no, that’s the one.
    1:32:56 So, basically, I think that, I mean, all of us face death, okay,
    1:32:58 and you don’t know how it’s going to come,
    1:33:02 and frankly, I’d be perfectly happy to, like, have a heart attack in the middle of great sex.
    1:33:04 Like, that’s obviously the best way to go.
    1:33:09 But most likely, it’s going to be pretty physically healthy.
    1:33:11 It’s going to be a long, slow decline.
    1:33:16 Alzheimer’s is extremely common, or some other kind of dementia.
    1:33:21 And as an academic, especially someone who’s, like, I mean, I love my intellectual project,
    1:33:28 and losing my abilities is something that I certainly fear,
    1:33:30 and I need to come to grips with that.
    1:33:32 I think it is a transformative experience,
    1:33:37 and I think, like becoming quadriplegic, it needs to be grappled with.
    1:33:42 And the solution to the extent that I have one,
    1:33:44 it relates to the Buddhist point about suffering.
    1:33:47 Namely, a certain kind of attachment is what causes suffering.
    1:33:51 I’ve been thinking about it a lot, actually, and I guess I hope when the time comes,
    1:33:54 and I don’t expect it to be for a while, but you never know.
    1:33:57 Kind of hoping I’ve got, you know, a pretty good chunk of time.
    1:34:00 But you have to reset yourself.
    1:34:04 You have to change who you are in a certain way and enjoy,
    1:34:06 find other sources of enjoyment.
    1:34:10 And I don’t mean something like sour grapes or adaptive reasoning.
    1:34:13 I think you actually have to reconfigure what you care about.
    1:34:17 And that is, in a sense, what the Buddhist teaching suggests.
    1:34:22 In other words, you detach yourself from some of the kind of passions of regular life,
    1:34:24 and in virtue of detaching yourself,
    1:34:27 then you truly actually change your preference structure.
    1:34:29 It’s not that you secretly still want them,
    1:34:31 and if you could get them, you would, right?
    1:34:33 That’s adaptive in various ways.
    1:34:36 It’s rather that you reconfigure what you care about.
    1:34:39 And I hope, if and when I experience cognitive decline,
    1:34:44 that I will learn how to make sure I retain the most basic things that I value,
    1:34:47 like joy in art and in music,
    1:34:51 like being a consumer of music and art and really good food.
    1:34:54 And I want to try to treat that, as you see how I’m describing it,
    1:35:00 as permission to let go of things that I value but cause me stress.
    1:35:03 Like, you know, what causes stress and anxiety?
    1:35:05 Obligations, things that I need to do.
    1:35:07 Accomplishments I want to kind of get to.
    1:35:10 When that’s inaccessible, like permanently gone,
    1:35:15 I want to be able to return to other basic sources of happiness and pleasure,
    1:35:17 loving my children and, you know, having friends,
    1:35:21 even if they’re just everybody else in the assisted living facility or whatever.
    1:35:24 I think it was a big senior dorm, like back in college,
    1:35:27 only a bunch of people who are in the ’80s and ’90s.
    1:35:31 And I want to be able to, like, understand how to reconfigure myself to enjoy that.
    1:35:33 I’ve decided that is my task.
    1:35:35 I’m not sure I’m there yet, but that’s how I’m thinking about it.
    1:35:37 I don’t want to write about this a little bit,
    1:35:41 but I don’t see people approaching the issue in this way at all.
    1:35:47 Yeah, I think it would be incredibly valuable for a lot of people for you to write about that
    1:35:48 and to explore that.
    1:35:50 Laurie, thank you so much for the time.
    1:35:54 People can find you and all things lapaul@lapaul.org,
    1:35:58 and certainly we’ll link to all of the books and everything else in the show notes.
    1:36:01 Is there anything else you would like to say to my audience?
    1:36:03 Anywhere else you would like to point them?
    1:36:06 Anything at all that you’d like to add before we land the plane?
    1:36:07 Well, two things.
    1:36:09 One is, I do have a book that’s coming out.
    1:36:10 It’s going to be ages.
    1:36:11 It’s going to be, like, two more years.
    1:36:14 But a lot of the themes that we’ve been talking about are going to come back,
    1:36:16 and it’s going to be written for non-philosophers.
    1:36:20 So I hope it’ll be the kind of thing that people would turn to
    1:36:23 if they want to get a sense of some of these discussions.
    1:36:28 And I understand that philosophers are weird, and that we do weird things,
    1:36:31 and that we can be kind of annoying back to, you know —
    1:36:34 And maybe I just want people to, like, forgive us for that.
    1:36:37 We’re sometimes not very good at representing ourselves.
    1:36:40 But I think, in general, it’s a worthwhile activity for people who have a taste for it.
    1:36:44 And even if you don’t, it’s kind of worthwhile to think about some of these questions sometimes.
    1:36:48 And so maybe I’m asking for a little bit of indulgence in patients.
    1:36:50 Yeah, and curiosity, folks.
    1:36:52 I mean, there are toolkits.
    1:36:56 And even if you can’t get into really definitive, satisfying answers,
    1:37:01 there are a lot of good questions worth asking also.
    1:37:05 And in and of themselves, maybe like a co-on, they can lead interesting places.
    1:37:08 So, Laurie, thank you for the time, and thank you for your work.
    1:37:09 Really, really appreciate it.
    1:37:12 And for everybody listening, we will put everything in the show notes
    1:37:16 as per usual at Timduplog/podcast.
    1:37:20 And until next time, be just a bit nicer than is necessary to others,
    1:37:22 but also to yourself.
    1:37:24 Thanks for tuning in.
    1:37:28 Hey, guys, this is Tim again, just one more thing before you take off.
    1:37:30 And that is Five Bullet Friday.
    1:37:33 Would you enjoy getting a short email from me every Friday
    1:37:35 that provides a little fun before the weekend?
    1:37:39 Between one and a half and two million people subscribe to my free newsletter,
    1:37:42 my super short newsletter called Five Bullet Friday.
    1:37:44 Easy to sign up, easy to cancel.
    1:37:48 It is basically a half page that I send out every Friday
    1:37:51 to share the coolest things I’ve found or discovered
    1:37:53 or have started exploring over that week.
    1:37:55 It’s kind of like my diary of cool things.
    1:37:58 It often includes articles I’m reading, books I’m reading,
    1:38:03 albums, perhaps, gadgets, gizmos, all sorts of tech tricks and so on
    1:38:06 that get sent to me by my friends, including a lot of podcasts.
    1:38:10 Guests and these strange esoteric things end up in my field,
    1:38:14 and then I test them, and then I share them with you.
    1:38:17 So, if that sounds fun, again, it’s very short,
    1:38:20 a little tiny bite of goodness before you head off for the weekend,
    1:38:22 something to think about.
    1:38:25 If you’d like to try it out, just go to tim.vlog/friday,
    1:38:29 type that into your browser, tim.vlog/friday,
    1:38:31 drop in your email, and you’ll get the very next one.
    1:38:33 Thanks for listening.
    1:38:36 This episode is brought to you by Eight Sleep.
    1:38:39 Temperature is one of the main causes of poor sleep,
    1:38:41 and heat is my personal nemesis.
    1:38:43 I’ve suffered for decades, tossing and turning,
    1:38:47 throwing blankets off, pulling the back on, putting one leg on top,
    1:38:49 and repeating all of that ad nauseam.
    1:38:52 But now, I am falling asleep in record time.
    1:38:55 Why? Because I’m using a device that was recommended to me by friends
    1:38:57 called the Pod Cover by Eight Sleep.
    1:38:59 The Pod Cover fits on any mattress,
    1:39:02 and allows you to adjust the temperature of your sleeping environment,
    1:39:06 providing the optimal temperature that gets you the best night’s sleep.
    1:39:08 With the Pod Cover’s dual zone temperature control,
    1:39:12 you and your partner can set your sides of the bed to as cool as 55 degrees,
    1:39:15 or as hot as 110 degrees.
    1:39:20 I think generally in my experience, my partners prefer the high side,
    1:39:22 and I like to sleep very, very cool.
    1:39:24 So stop fighting, this helps.
    1:39:27 Based on your biometrics, environment, and sleep stages,
    1:39:29 the Pod Cover makes temperature adjustments throughout the night
    1:39:33 that limit wake-ups and increase your percentage of deep sleep.
    1:39:35 In addition to its best-in-class temperature regulation,
    1:39:38 the Pod Cover sensors also track your health and sleep metrics
    1:39:40 without the need to use a wearable.
    1:39:43 Conquer this winter season with the best in sleep tech
    1:39:45 and sleep at your perfect temperature.
    1:39:47 Many of my listeners in colder areas,
    1:39:51 sometimes that’s me, enjoy warming up their bed after a freezing day.
    1:39:54 And if you have a partner, great, you can split the zones,
    1:39:57 and you can sleep at your own ideal temperatures.
    1:39:58 It’s easy.
    1:40:00 So get your best night’s sleep.
    1:40:02 Head to 8sleep.com/tim
    1:40:06 and use Code Tim to get $350 off of the Pod Four Ultra.
    1:40:08 They currently ship to the United States, Canada,
    1:40:11 the United Kingdom, Europe, and Australia.
    1:40:14 Coffee, coffee, coffee.
    1:40:16 Man, do I love a great cup of coffee.
    1:40:17 Sometimes too much.
    1:40:19 Then I’ll have two, three, four, five cups of coffee.
    1:40:22 I do not love the jitters that come from that
    1:40:26 or how even one really strong cup of coffee can impact my sleep,
    1:40:27 which I measure in all sorts of ways,
    1:40:29 which HRV and blah, blah, blah, blah, blah.
    1:40:34 But more recently, I have downshifted to something that feels good.
    1:40:36 I have been enjoying a more serene morning brew
    1:40:39 from this episode’s sponsor, Mudwater,
    1:40:42 with only a fraction of the caffeine found in a cup of coffee.
    1:40:44 Mudwater gives me all the energy I need
    1:40:47 without the crash, without the fidgety
    1:40:49 crawling out of my skin kind of feeling.
    1:40:50 And it’s delicious.
    1:40:53 It tastes as if cacao and chai had a beautiful love child.
    1:40:56 I drink it in the morning, and sometimes, right now,
    1:40:58 I’m exercising in the mountains and running around.
    1:41:01 Sometimes I’ll also add some milk and ice for a 2pm.
    1:41:03 Eh, maybe 1pm if I’m behaving.
    1:41:05 Iced latte, pick-me-up type of thing.
    1:41:07 Mudwater’s original blend contains
    1:41:09 four different types of mushrooms,
    1:41:12 lion’s mane for focus, cordyceps to promote energy.
    1:41:14 I used to use that when I was competing in all sorts of sports,
    1:41:18 and both chaga and raysheets to support a healthy immune system.
    1:41:21 I also love that they make and have for a long time
    1:41:24 donations to support psychedelic therapeutics and research,
    1:41:27 including organizations like the Heroic Hearts Project,
    1:41:29 which I encourage people to check out,
    1:41:32 and the UC Berkeley Center for the Science of Psychedelics.
    1:41:35 You, my dear listeners, can now try Mudwater
    1:41:40 with 15% off, plus a free rechargeable frother and free shipping
    1:41:42 by going to mudwater.com/tim.
    1:41:44 Now listen to the spelling, this is important.
    1:41:49 That’s M-U-D-W-T-R.com/tim.
    1:41:53 So one more time, M-U-D-W-T-R.com/tim
    1:41:57 for a free frother, 15% off, and a better warning routine.
    1:42:00 (audience applauding)

    L.A. Paul is the Millstone Family Professor of Philosophy and Professor of Cognitive Science at Yale University. She is also the author of Transformative Experience. Her work on transformative experience has been covered by The New York Times, The Wall Street Journal, The Guardian, NPR, and the BBC, among others. And in 2024, she was profiled by The New Yorker

    Sponsors:

    MUDWTR energy-boosting coffee alternative—without the jitters: https://MUDWTR.com/Tim (between 15% and 43% off)

    Eight Sleep’s Pod 4 Ultra sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $350 on the Pod 4 Ultra)

    LinkedIn Ads, the go-to tool for B2B marketers and advertisers who want to drive brand awareness and generate leads: LinkedIn.com/TFS ($100 LinkedIn ad credit)

    Timestamps:

    [00:00;00] Start

    [00:05:55] The role of Quentin Smith.

    [00:09:56] Early philosophy class disasters.

    [00:13:34] How is philosophy relevant to the average person?

    [00:20:17] A correspondence experiment with philosophers.

    [00:25:29] The role of philosophy in modern times.

    [00:27:50] The vampire problem.

    [00:39:31] What you can’t expect when you’re expecting.

    [00:42:36] When transformative experiences happen without our consent.

    [00:48:12] Choosing between potentially transformative experiences.

    [00:52:09] How Laurie made the choice to have children.

    [00:56:34] What galvanized Laurie’s trajectory from hard sciences to philosophy?

    [01:01:14] Recommended reading for the novice philosopher.

    [01:02:59] An aside defining counterfactuals.

    [01:07:15] What makes understanding analytic philosophy a worthwhile endeavor?

    [01:10:29] What readers can expect of Laurie’s book, Transformative Experience.

    [01:12:30] Epistemology.

    [01:13:15] How to maintain a passion for philosophy.

    [01:17:21] Commonly misrepresented philosophical concepts.

    [01:19:59] Continental philosophy.

    [01:21:48] Philosophy beyond the academic.

    [01:23:46] Laurie vs. Agnes Callard.

    [01:25:34] Aristotle vs. drugs.

    [01:32:01] Thoughts on life’s final transformative experience: death.

    [01:35:48] Forgiving the philosophers and other parting thoughts.

    *

    For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

    For deals from sponsors of The Tim Ferriss Showplease visit tim.blog/podcast-sponsors

    Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

    For transcripts of episodes, go to tim.blog/transcripts.

    Discover Tim’s books: tim.blog/books.

    Follow Tim:

    Twittertwitter.com/tferriss 

    Instagraminstagram.com/timferriss

    YouTubeyoutube.com/timferriss

    Facebookfacebook.com/timferriss 

    LinkedIn: linkedin.com/in/timferriss

    Past guests on The Tim Ferriss Show include Jerry SeinfeldHugh JackmanDr. Jane GoodallLeBron JamesKevin HartDoris Kearns GoodwinJamie FoxxMatthew McConaugheyEsther PerelElizabeth GilbertTerry CrewsSiaYuval Noah HarariMalcolm GladwellMadeleine AlbrightCheryl StrayedJim CollinsMary Karr, Maria PopovaSam HarrisMichael PhelpsBob IgerEdward NortonArnold SchwarzeneggerNeil StraussKen BurnsMaria SharapovaMarc AndreessenNeil GaimanNeil de Grasse TysonJocko WillinkDaniel EkKelly SlaterDr. Peter AttiaSeth GodinHoward MarksDr. Brené BrownEric SchmidtMichael LewisJoe GebbiaMichael PollanDr. Jordan PetersonVince VaughnBrian KoppelmanRamit SethiDax ShepardTony RobbinsJim DethmerDan HarrisRay DalioNaval RavikantVitalik ButerinElizabeth LesserAmanda PalmerKatie HaunSir Richard BransonChuck PalahniukArianna HuffingtonReid HoffmanBill BurrWhitney CummingsRick RubinDr. Vivek MurthyDarren AronofskyMargaret AtwoodMark ZuckerbergPeter ThielDr. Gabor MatéAnne LamottSarah SilvermanDr. Andrew Huberman, and many more.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • Who Will Own the Internet? a16z’s Chris Dixon on AI and Crypto

    AI transcript
    0:00:04 What will be the economic models for creative people in an AI world?
    0:00:07 Don’t stop the inevitable, which is the technology progressing.
    0:00:09 Lean into it and rethink those models.
    0:00:13 That to me is the most exciting area for this intersection.
    0:00:17 In the last few years, AI has been the talk of the town.
    0:00:21 Founders have tivided, incumbents have plowed capital into new projects,
    0:00:24 VCs have upended their investing theses.
    0:00:27 All of this as part of the race to capitalize on what seems like
    0:00:30 the biggest platform shift in decades,
    0:00:34 and equally a new generation of the internet.
    0:00:37 This generation is not only an opportunity to rethink the past,
    0:00:42 but with parallel technology tracks from new hardware to crypto intersecting,
    0:00:44 we can build things we never could before.
    0:00:49 So what will the economic model of this wave be when so much is being upended?
    0:00:51 You go to their websites, they give you an answer.
    0:00:55 And so what happens to the billion other websites
    0:00:57 if they aren’t getting traffic is a question, right?
    0:01:00 When will we move past the skeuomorphic phase of this generation
    0:01:02 to building net new behaviors?
    0:01:06 And could crypto be the counterbalance to the centralized gravity of AI,
    0:01:10 targeting more data, more compute, and more complex models?
    0:01:12 Where we’re headed is a world where you have five big systems,
    0:01:16 let’s call it three to five big AI systems.
    0:01:19 Joining us to discuss all this and more are A16Z Growth,
    0:01:21 general partner David George,
    0:01:24 and A16Z Crypto founding partner Chris Dixon.
    0:01:27 Last year, of course, Chris wrote his book Read Right Own,
    0:01:29 building the next era of the internet,
    0:01:34 all about how blockchains might finally bring us back to the early promise of the internet,
    0:01:38 a decentralized democratic network of innovation, connection, and freedom.
    0:01:41 So without further ado, let’s dive in.
    0:01:45 By the way, if you did like this episode, it comes straight from our AI Revolution series.
    0:01:48 And if you missed any of the previous episodes of that series,
    0:01:51 with guests like AMD CEO Lisa Sue,
    0:01:53 andthropic co-founder Dario Amade,
    0:01:57 and the founders behind companies like Databricks, Waymo, Figma, and more,
    0:02:02 head on over to a16z.com/airevolution.
    0:02:06 As a reminder, the content here is for informational purposes only.
    0:02:09 Should not be taken as legal, business, tax, or investment advice,
    0:02:11 or be used to evaluate any investment or security,
    0:02:16 and is not directed at any investors or potential investors in any A16Z fund.
    0:02:18 Please note that A16Z and its affiliates
    0:02:22 may also maintain investments in the companies discussed in this podcast.
    0:02:24 For more details, including a link to our investments,
    0:02:27 please see a16z.com/disclosures.
    0:02:33 Chris, thanks for being here.
    0:02:34 Yeah, thanks for having me.
    0:02:35 I’ll always love hanging out with you.
    0:02:37 Obviously, you spend most of your time on crypto today.
    0:02:41 How do you generally see crypto and AI interacting?
    0:02:44 Yeah, I mean, so I think, first of all, my kind of meta view is that
    0:02:48 the technology waves tend to come in pairs or triples.
    0:02:50 15 years ago, it was mobile, social, cloud.
    0:02:53 And I’m always giving this speech to entrepreneurs.
    0:02:54 They tend to reinforce each other.
    0:02:57 And so mobile was what took computing
    0:02:59 from hundreds of millions to billions of people.
    0:03:02 Social was the killer app that hooked them.
    0:03:04 And cloud was the infrastructure that made it possible, right?
    0:03:06 And so you couldn’t really have all three of them.
    0:03:09 And I remember back then, people having debates, which were better.
    0:03:10 It turned out they were all better.
    0:03:11 And they were all required.
    0:03:12 They were all required.
    0:03:14 And so I think of that with AI, crypto, and maybe new devices.
    0:03:18 Yeah, they’re kind of probably robotics and self-taughting cars and VR and things.
    0:03:20 I think of those as the three interesting things going on.
    0:03:23 And I think they all kind of complement each other and work together.
    0:03:26 It’s a new way to architect internet services, a new way to build networks
    0:03:29 that has a bunch of different properties, which I argue are beneficial
    0:03:33 for a bunch of reasons and can do a set of things you couldn’t do before, essentially.
    0:03:36 And so I think a lot of people think of it as Bitcoin or meme coins or something.
    0:03:38 And so that’s fundamentally not what it is to me.
    0:03:40 Or I think to the kind of smart people working in the space.
    0:03:44 There’s many different ways in which it intersects with AI.
    0:03:46 So the first way, which is something we’ve invested a bunch in,
    0:03:49 is just using this new architecture to build AI systems.
    0:03:51 And so, for example, one of the core questions,
    0:03:54 I think we’ve just talked a lot of this firm about the future of AI
    0:03:57 is to what extent will AI be controlled by a small set of companies
    0:03:59 or controlled by a broad community?
    0:04:02 The obvious first question there is, is it open source?
    0:04:02 Yes.
    0:04:06 It’s negatively shocked me how closed source the world has become.
    0:04:08 Ten years ago, everything was open and put in papers.
    0:04:12 And then it all shut down and was closed.
    0:04:14 And they said this was for safety reasons.
    0:04:16 I think it just happened to be very good for their–
    0:04:17 I just think it’s–
    0:04:17 –offensibility.
    0:04:18 –beneficial business reasons.
    0:04:20 I don’t believe the safety thing.
    0:04:23 But thankfully, there’s these ones like Lama and Flux
    0:04:26 and Mistral and things who are open source.
    0:04:28 I worry that’s a little fragile, because first of all,
    0:04:29 I don’t know.
    0:04:30 A lot of them don’t put their weights open.
    0:04:31 Is it really open?
    0:04:32 Some of it’s open.
    0:04:33 Like the data pipeline’s not open.
    0:04:35 Is it really reproducible?
    0:04:36 They could switch it tomorrow.
    0:04:38 These models get better every month.
    0:04:39 And if they don’t, start doing the new frontier.
    0:04:40 I don’t know.
    0:04:40 So it’s like–
    0:04:42 It’s very heavily dependent on one large company.
    0:04:43 Yeah.
    0:04:45 So one of the things we invested in
    0:04:47 is a stack of internet services that
    0:04:50 are built for the AI stack, but open services
    0:04:51 is a different layer.
    0:04:53 So as an example, there’s a project called
    0:04:55 Jensen, which is building– think of it as crowdsourced
    0:04:56 compute layer.
    0:04:58 And so you, as a startup, can submit
    0:05:01 a job that goes beyond the compute you control.
    0:05:04 And it goes out to a network, kind of Airbnb style of people
    0:05:05 that have access compute.
    0:05:09 And the network manages that supply and demand, right?
    0:05:10 And that’s the economic ledger.
    0:05:11 Yeah.
    0:05:12 That’s one example.
    0:05:14 Another one is one called Story Protocol,
    0:05:16 which is a new way to think about registering
    0:05:17 intellectual property.
    0:05:22 And so you could create image or video or piece of music.
    0:05:25 And then you register it on a blockchain,
    0:05:28 which keeps a record of the piece of media
    0:05:29 and the rights around.
    0:05:30 It uses existing copyright law.
    0:05:32 So it actually– so the blockchain record
    0:05:35 mirrors a legal agreement that’s been crafted
    0:05:37 to work internationally.
    0:05:38 And then anyone can come along.
    0:05:41 And as long as they abide by your terms that you set,
    0:05:42 you might say something like, you can use this.
    0:05:43 You can remix it.
    0:05:45 You can create derivative works.
    0:05:47 But any revenue you make, you have to pay me 10% or whatever.
    0:05:49 downstream, there’s a tick, yeah.
    0:05:50 You set the terms.
    0:05:51 But that creates this sort of open marketplace
    0:05:54 where right now you have to call up some company
    0:05:56 and try to do a BD deal and this and that.
    0:05:58 And so you end up having this kind of thing where people either
    0:06:00 basically steal it or don’t do it.
    0:06:02 Or they’re scaled enough to make a deal or something,
    0:06:04 like you have open AI going to Shutterstock
    0:06:06 and they paid them $100 million.
    0:06:08 But this is really just for the very high-end companies.
    0:06:12 This is creating a broad democratic kind of resource
    0:06:15 where anyone can, a small creator can set the terms.
    0:06:18 And then ideally what you create, and this is a recurring theme
    0:06:19 in the blockchain world,
    0:06:21 is you have this kind of what we call composability.
    0:06:23 I think the kind of core force behind the success
    0:06:24 of open source software.
    0:06:26 I mean, people forget this, but open source software,
    0:06:28 certainly the most successful open computing movement
    0:06:30 in the last, you know, 80 years.
    0:06:33 But Linux went from 0% market share in the ’90s
    0:06:34 to probably, I don’t know what,
    0:06:36 90 plus percent market share today.
    0:06:38 And a lot of that’s because of what we call composability,
    0:06:40 which is basically all of these different people
    0:06:42 coming along and contributing little pieces to the system
    0:06:44 and the system collectively getting much better
    0:06:45 in the same way that Wikipedia is,
    0:06:47 a collective knowledge system.
    0:06:48 And so something like Story Protocol,
    0:06:51 you get the same kind of Lego brick effect with media.
    0:06:52 So if someone comes along and they create a character,
    0:06:53 someone else creates another character,
    0:06:55 someone else remixes them, someone else,
    0:06:57 and then you can use whatever AI tool,
    0:07:00 you can create generative AI, and you can create your story.
    0:07:01 I created a new superhero universe
    0:07:02 where I use these other Lego bricks.
    0:07:05 And as long as the money kind of waterfalls back,
    0:07:06 that’s all okay.
    0:07:07 I think it’s a really great vision
    0:07:12 that both allows for people to embrace these new tools,
    0:07:16 but also provides an economic model for creative people.
    0:07:17 I think that’s a, for me,
    0:07:19 that’s a recurring theme in our investing,
    0:07:21 is like what will be the economic models
    0:07:22 for creative people in an AI world?
    0:07:24 Don’t stop the inevitable,
    0:07:25 which is the technology progressing.
    0:07:28 Lean into it and rethink those models.
    0:07:31 That to me is the most exciting area for this intersection.
    0:07:33 You go from social networking companies
    0:07:35 which keep 100% of revenue for themselves
    0:07:38 when creators create stuff effectively
    0:07:41 to something where, hopefully,
    0:07:44 the creator can capture an upfront amount that they set.
    0:07:47 And then, ideally, the composability
    0:07:49 allows for actually more creativity built on top.
    0:07:50 That’s right.
    0:07:53 Because of the economic incentive element, yeah.
    0:07:54 We’re seeing people do interesting stuff
    0:07:56 with kind of crowdsourced model evaluation.
    0:07:58 Just think of it as all the data side of things.
    0:08:00 Like you need more data,
    0:08:02 and we have this crypto as a breakthrough
    0:08:04 in new ways to design incentive systems.
    0:08:05 And so you combine that,
    0:08:07 and you say, well, how can you use new incentive systems
    0:08:09 to get more data for these AI systems?
    0:08:10 Data can either be an input
    0:08:13 or it can be a model evaluation or whatever it might be.
    0:08:15 So it’s kind of what these companies like Scale.AI do,
    0:08:18 but in a crowdsourced way instead of a centralized way.
    0:08:20 There’s a project that’s co-founded by Sam Altman
    0:08:21 that we’re investing in called Worldcoin,
    0:08:24 where the thesis is that in a world
    0:08:28 where AI can replicate humans and content,
    0:08:29 we need a way to prove you’re human.
    0:08:31 And the best way to prove you’re human
    0:08:34 is cryptographically using a blockchain.
    0:08:36 And so the idea is they have an incentive system
    0:08:37 for people to sign up.
    0:08:40 And originally it was this orb that scanned your eyeballs.
    0:08:41 Some people it was controversial.
    0:08:43 They now have systems where you can identify yourself
    0:08:45 in other ways, including your passport and other things.
    0:08:47 But the idea is you prove who you are.
    0:08:49 You get cryptographic proof on a blockchain.
    0:08:52 And then you can use that for a bunch of different services.
    0:08:53 Think of very simple examples.
    0:08:54 Think of CAPTCHAs.
    0:08:56 Today you have to go and play these puzzles,
    0:08:58 which I think have gotten so complicated.
    0:08:59 – Not AI proof anymore.
    0:09:00 – I’m sorry, AI proof anymore.
    0:09:01 And they may be human proof.
    0:09:02 I have trouble with a lot of them,
    0:09:05 but replace those with a set of systems like that
    0:09:06 and other kinds of clunky fraud systems
    0:09:07 have an actual cryptographic thing.
    0:09:09 So I have a code, essentially.
    0:09:10 This is how cryptography works.
    0:09:12 And that code proves that I’m a human.
    0:09:13 And then you can layer onto that
    0:09:15 other kinds of things you prove on top.
    0:09:17 So I think there’s a bunch of this infrastructure layer
    0:09:20 of like take AI systems that exist today in a centralized way
    0:09:22 and decentralize them both in terms of code and services.
    0:09:24 There’s new things you couldn’t do before
    0:09:26 like machine to machine payments.
    0:09:27 And then there’s these sort of really far off things
    0:09:29 that I find the most exciting,
    0:09:32 which are like what are new business models in this world.
    0:09:33 – One of the things that you pointed out to me
    0:09:35 right after the chat GPT moment is you’re like,
    0:09:37 hey, we have the potential for sort of a break
    0:09:39 in the pact of the internet.
    0:09:40 – Oh, yeah, yeah.
    0:09:41 – Which I think is a super fascinating.
    0:09:44 – Yeah, yeah, there’s a chapter on this in the book
    0:09:45 toward the end.
    0:09:46 I call it a new covenant.
    0:09:47 So like you think about the incentive system.
    0:09:49 One of the main reasons the internet succeeds
    0:09:51 is it had a very clever incentive system, right?
    0:09:52 Like how do you get five billion people
    0:09:54 to sort of opt into the system
    0:09:57 without having a central authority tell them to, right?
    0:09:58 This is because of the incentives of the internet.
    0:10:01 And specifically there’s been a kind of what’s emerged
    0:10:05 over the last 20-ish years is I call it an economic covenant
    0:10:07 between the kind of the platforms,
    0:10:09 specifically social networks and search engines
    0:10:11 and all the people that create websites
    0:10:13 that essentially those link to, right?
    0:10:14 – Yeah, exactly.
    0:10:17 – And so if you’re a travel website or a recipe website
    0:10:21 or a artist who has illustrations,
    0:10:22 there’s an implicit covenant you have,
    0:10:23 let’s say with Google, right?
    0:10:24 Which is you say to Google,
    0:10:27 it’s okay if you crawl my content and you index me
    0:10:30 and you show snippets in your search engine
    0:10:32 if you send me traffic back.
    0:10:33 This is how the internet has evolved, right?
    0:10:35 And why do you want traffic back?
    0:10:36 ‘Cause you have some business money.
    0:10:38 Maybe it’s a free site, maybe it’s an ad-based site,
    0:10:39 maybe it’s subscription-based site,
    0:10:41 but whatever it is, somehow you have a way
    0:10:42 to make money on traffic.
    0:10:44 There’s some understanding, right?
    0:10:45 – And it’s mutually beneficial.
    0:10:46 – Mutually beneficial.
    0:10:48 And occasionally that has been breached.
    0:10:50 So if there was a thing Google does called one boxing,
    0:10:52 which is they would take your content
    0:10:54 and just put it like I was on the board of Stack Overflow
    0:10:55 for a long time and they would do this,
    0:10:56 where they would take, you type in a thing
    0:10:58 for Stack Overflow instead of clicking on it,
    0:10:59 they would just show you the answer
    0:11:00 and remove the click,
    0:11:01 they’ve done that with Wikipedia,
    0:11:02 they did it with Lyric sites.
    0:11:03 – Yeah, but they did it with Yelp,
    0:11:04 they did it with Trial.
    0:11:05 – And people get very upset, or they with Yelp,
    0:11:07 they promote their own content on top.
    0:11:10 And so there were issues, but it worked, right?
    0:11:11 Now, the question in an AI world is
    0:11:13 if you have these chatbots,
    0:11:15 if you go and you say I want an illustration
    0:11:16 and it just generates an illustration,
    0:11:19 or you say I want a recipe and it gives you a recipe.
    0:11:20 This might be a better user experience, by the way,
    0:11:21 I’m not against it.
    0:11:22 I think it’s probably better in the end
    0:11:24 for the users of the internet.
    0:11:25 But the problem is it breaks the covenant, right?
    0:11:27 They took this data,
    0:11:29 these systems were trained on data
    0:11:32 that was put on the internet under the prior covenant.
    0:11:34 – Under the premise that they’re gonna get traffic back
    0:11:36 and they can monetize it correctly.
    0:11:37 – And that was the premise,
    0:11:38 and that was the promise, right?
    0:11:40 And now you have a new system,
    0:11:41 which may not send the traffic.
    0:11:42 In fact, it probably won’t.
    0:11:44 If these things can just tell you the answer,
    0:11:46 why would you click through?
    0:11:47 And so that’s probably where we’re headed
    0:11:49 is a world where these, you have five big systems,
    0:11:51 let’s call it, three to five big AI systems,
    0:11:53 you go to their websites, they give you an answer.
    0:11:56 And so what happens to the billion other websites?
    0:11:59 If they aren’t getting traffic is the question, right?
    0:12:02 And I’m surprised/disappointed that I don’t see anyone.
    0:12:06 I feel like I’m the only person I’ve seen talking about.
    0:12:07 I feel like I’m screaming to the abyss.
    0:12:08 Like I’m a little bit surprised
    0:12:11 that the AI people who just, it’s fine.
    0:12:11 Like they took all the data
    0:12:12 and they’ll be copyright lawsuits
    0:12:14 and I’m not gonna apply on that.
    0:12:16 – They’ve done some data deals here and there.
    0:12:17 – Yeah, but aren’t we a little bit,
    0:12:20 even forgetting about the societal questions
    0:12:22 and all the small businesses that will be like,
    0:12:23 don’t we worry about the internet?
    0:12:24 ‘Cause like I worry about just the internet.
    0:12:28 Like if you have an internet of five companies
    0:12:30 and it becomes a broadcast TV in 1970s,
    0:12:33 there’s four channels, is that the world we’re gonna live in?
    0:12:36 Is that a world that’s pro startup, pro innovation?
    0:12:39 – Yeah, there’s not gonna be a long tail of websites,
    0:12:40 like that next generation of long tail websites.
    0:12:42 – Yeah, how do you break out?
    0:12:43 How do you create new things?
    0:12:46 So I just worry without thinking it through.
    0:12:48 And so to me, look, and I’m not saying
    0:12:49 that I have the only answer to it
    0:12:50 or you have to be a crypto answer.
    0:12:51 I realize some people that’s controversial,
    0:12:53 but I think that step one is we should say,
    0:12:56 okay, wait, this breaks all the incentives of the internet.
    0:12:57 And step two is, is that a good thing?
    0:12:58 I don’t think so.
    0:13:01 And then so what is the right answer
    0:13:02 and should we create new incentives?
    0:13:04 And this is why a lot of what I’ve been trying
    0:13:06 to invest in and think about has been, okay,
    0:13:08 like the example I gave a story protocol is,
    0:13:12 let’s think about new incentive systems to layer on top.
    0:13:14 – Yeah, one of the things you’ve talked about
    0:13:17 is just this trifecta of technology products
    0:13:19 that have come along at the same time.
    0:13:22 So generative AI, crypto and new hardware platforms.
    0:13:24 So how do you think about the three of those coming together?
    0:13:26 – So yeah, and the analogy, of course,
    0:13:27 is like mobile social cloud.
    0:13:29 The last wave where they all ended up reinforcing each other.
    0:13:30 So you’re already seeing some of this.
    0:13:33 You have these new devices, the AR and VR glasses
    0:13:35 and things which use a lot of AI
    0:13:38 and sort of her style kind of stuff.
    0:13:39 There’s a whole area of crypto I’m excited about
    0:13:42 called D-PIN, which is decentralized physical infrastructure.
    0:13:45 Most prominent example is a project called Helium.
    0:13:49 And Helium is a community-owned crowdsourced telecom network
    0:13:51 that tries to compete with Verizon and AT&T.
    0:13:53 And so basically what they did is they created an incentive
    0:13:56 system where anyone can put a Helium node up in their house
    0:13:57 and that adds a little bit to the network.
    0:13:59 It’s a wireless transmitter.
    0:14:01 They got hundreds of thousands of people in the country
    0:14:02 to put these networks up.
    0:14:04 And now they offer a cellular service
    0:14:06 that’s, I think, significantly cheaper
    0:14:07 than some of the different Verizon.
    0:14:09 It’s like 20 bucks a month instead of 70 bucks a month.
    0:14:12 And it’s cheaper because much of the time
    0:14:14 it’s using this homegrown network
    0:14:16 that they didn’t have to spend tens of billions of dollars
    0:14:17 to build it out.
    0:14:19 But what’s interesting about it is crypto is very good
    0:14:20 at creating incentive systems.
    0:14:23 And traditionally, in networks,
    0:14:25 the hardest part of a network is the bootstrap phase.
    0:14:28 Once a network has critical mass, it’s clearly valuable.
    0:14:31 Once I can sign up for a cellular network
    0:14:32 and use it anywhere in the country,
    0:14:34 clearly I’ll pay for that, right?
    0:14:36 When you start it off and there’s only 10 houses
    0:14:38 with the cellular access,
    0:14:39 it’s not something you want to use.
    0:14:40 Think of a dating site.
    0:14:41 If there’s 10 people on a dating site,
    0:14:41 you don’t want to use it.
    0:14:43 If there’s millions, you do want to use it.
    0:14:45 This is a classic problem with building networks
    0:14:46 is how do you get over this early phase
    0:14:49 when the network effects are weak, right?
    0:14:50 And so crypto is the perfect complement
    0:14:53 for that crypto is a great way to provide incentives
    0:14:55 in the early areas of building a network.
    0:14:56 And it turns out a lot of interesting networks
    0:14:58 in the world are physical networks.
    0:15:01 So there’s people doing this for climate weather modeling.
    0:15:03 There’s people doing it for mapping,
    0:15:05 self-driving data and mapping cars.
    0:15:07 There’s people doing it for electric car charging,
    0:15:09 for cellular networking.
    0:15:12 We just did one that’s around energy metric monitoring.
    0:15:14 And there’s people doing decentralized science,
    0:15:16 which you mix it in with a more scientific application.
    0:15:19 So one sort of simple heuristic is anywhere
    0:15:20 where you want to build a network.
    0:15:23 And as a challenge to build the early phases of the network,
    0:15:26 crypto can be a really useful way to help bootstrap that.
    0:15:27 Oh, interesting.
    0:15:28 And so that’s one of my favorite areas
    0:15:32 where the physical world and robotics intersecting
    0:15:34 with data collection and all these other themes
    0:15:36 that intersect with AI are relevant.
    0:15:38 Mark actually gave me this framework,
    0:15:39 which I like a lot,
    0:15:41 which is is the AI frosting or sugar?
    0:15:44 You know, if the AI is a core ingredient,
    0:15:46 if it’s a frosting, all the incumbents are gonna win
    0:15:49 ’cause you just slap a chat bot on your existing product
    0:15:50 and you’ve got distribution.
    0:15:52 You know, you have that like selling reference power,
    0:15:54 incumbent relationships,
    0:15:55 if it’s more fundamental of an ingredient,
    0:15:58 like you can’t actually just slap AI into the product,
    0:15:59 you have to build it from scratch
    0:16:00 and that favors the newcomers.
    0:16:01 It’s just very TV.
    0:16:04 We haven’t seen anything that tells us what the answer is.
    0:16:08 The more seal your thing, the more steamorphic it is,
    0:16:10 which is early cycle thing,
    0:16:12 the more it probably favors the incumbents.
    0:16:14 Another way maybe to frame Mark’s thinking
    0:16:16 is the Clay Christensen view,
    0:16:19 where is it disruptive or sustaining?
    0:16:20 And specifically, I think what people misunderstand
    0:16:21 about Christiansen view, right?
    0:16:23 Disruptive doesn’t just mean new.
    0:16:25 It means misaligned with the incumbent business model.
    0:16:26 Yeah, exactly.
    0:16:27 That’s sort of the interesting part of his book, right?
    0:16:30 Is it even when the smart incumbents sees it coming,
    0:16:32 it’s very, very hard for them to react to it
    0:16:34 because it’s not what their best customers are asking for.
    0:16:35 Yeah, exactly.
    0:16:37 And so that’s where I think
    0:16:39 somewhat overlaps with Mark’s frosting icing thing.
    0:16:40 Well, it could be that the business model
    0:16:42 is a fundamentally shifted business model.
    0:16:43 Yeah, so you come in and you’re like,
    0:16:45 instead of databases,
    0:16:47 it’s some radical new architecture that’s database free.
    0:16:47 I don’t know why.
    0:16:50 It’s something that cannibalizes the incumbent business model
    0:16:51 and therefore makes it organizationally
    0:16:55 and economically harder for the incumbents to layer it on.
    0:16:56 We haven’t seen it yet.
    0:16:58 We’ve seen people talk about outcome based pricing.
    0:17:00 Well, let’s talk quickly about consumer.
    0:17:01 So in consumer right now, at least,
    0:17:03 I don’t think you see a lot of network effect businesses,
    0:17:04 right?
    0:17:05 Sure.
    0:17:07 Like as successful as the Clause and ChatGPTs are,
    0:17:09 I don’t think they have a network effect.
    0:17:10 They’re switching costs are relative.
    0:17:11 Maybe they learn your history.
    0:17:12 But the question is right,
    0:17:14 how do they avoid in the steady state
    0:17:16 of having just like a model and price competition
    0:17:18 to the price of the bottom, right?
    0:17:19 Obviously they’re important big businesses,
    0:17:21 but will they be dominant?
    0:17:22 Yeah.
    0:17:23 And then what’s the opportunity for new startups?
    0:17:26 If you’re doing venture investing and AI consumer,
    0:17:28 like you see a lot of these things that make your face
    0:17:30 prettier, like these kind of fun apps
    0:17:32 and they zoom up in the app chart
    0:17:34 and then TikTok copies it and so forth, right?
    0:17:37 ‘Cause it’s just not, ’cause again, no network effect.
    0:17:39 And there’s just technique kind of strategy I like to talk
    0:17:41 about called come for the tool, stay for the network.
    0:17:43 And the idea is maybe you can use that,
    0:17:46 make my face prettier and then use that as a hook
    0:17:48 to get people into your new network,
    0:17:50 like your social network, possibly,
    0:17:51 although it just feels very, very hard today,
    0:17:54 given the scale and power of these incumbents.
    0:17:56 And that, by the way, we’ll intersect back to crypto
    0:17:58 ’cause what crypto is and what I argue in my book
    0:18:00 is that crypto is a new way to build networks.
    0:18:00 And so, you know,
    0:18:02 you sort of have the chocolate and peanut butter.
    0:18:03 You have AI with all these really interesting use cases
    0:18:06 and then you have this new technique for building networks.
    0:18:08 AI, the interesting use cases, but no network effect.
    0:18:09 And then you have this new thing that’s like,
    0:18:11 all network effects are their interesting ways
    0:18:12 to combine them.
    0:18:13 So before I get to that,
    0:18:15 I think it’s important to talk about
    0:18:17 how big technologies roll out in multiple stages.
    0:18:19 So there’s a distinction.
    0:18:22 It’s not my distinction, but I’ve talked about a lot.
    0:18:24 It’s sort of one way to think about technology
    0:18:26 is that they can do one of two things.
    0:18:28 They can do old things better
    0:18:30 or they can do new things you couldn’t do before.
    0:18:31 We call the first one skeuomorphic.
    0:18:33 This is a Steve Jobs term,
    0:18:36 which sort of refers to products and designs
    0:18:38 that kind of harken back to a prior era
    0:18:40 to make them more understandable.
    0:18:42 And then there’s what we call native apps,
    0:18:43 which are things which are the kind of new things
    0:18:44 that couldn’t be done before.
    0:18:46 And then there’s actually a third stage, I think,
    0:18:48 which is second order effects,
    0:18:49 which is you created the car
    0:18:51 and now you have the highway system
    0:18:53 and now you’re able to create suburbs
    0:18:55 and trucking infrastructure, right?
    0:18:58 Those are second order downstream effects.
    0:19:00 There’s a famous line that good science fiction writers
    0:19:02 predict the car, great science fiction writers
    0:19:03 predict the traffic jam, right?
    0:19:05 So like, it’s like that idea.
    0:19:07 So it’s like, what are the second orders?
    0:19:09 Like, Bitcoin is something that couldn’t have existed
    0:19:11 before social networking, right?
    0:19:12 So 30 years ago, you say someday people
    0:19:13 are gonna have their own media
    0:19:15 and you’re gonna remove these gatekeepers.
    0:19:16 Who would have thought?
    0:19:18 Then you’re gonna create these digital currencies.
    0:19:19 – There would have been no way to create the community.
    0:19:20 – Yeah, yeah, it would have been
    0:19:22 in your time’s article saying it’s a stupid
    0:19:24 and then it does the end of it, right?
    0:19:26 There’s nowhere to get together and talk about it
    0:19:28 and create, I mean, they’re really kind of religious
    0:19:30 movements, you know, most token communities
    0:19:32 and they need places to congregate and discuss it.
    0:19:33 And now they have that.
    0:19:34 And so there’s all these kind of second order.
    0:19:36 I mean, we’re seeing effects in politics
    0:19:37 and all these other things.
    0:19:40 There’s the whole arguably our society and world
    0:19:42 is changing as a second order effect of social networking.
    0:19:43 So one way to think about AI.
    0:19:45 So the first stage is the scumorphic phase,
    0:19:48 which is this is the stuff you see talked about all the time
    0:19:50 in the business and startup community
    0:19:52 of like your customer service bots, right?
    0:19:54 You take a job that’s currently done by a person
    0:19:57 sitting in a call center and you replace that
    0:19:59 with a AI voice and chat bot, right?
    0:20:02 In the simplest case, it’s a one-to-one exchange.
    0:20:04 It’s cheaper and it’s more systematic
    0:20:07 and it will displace jobs.
    0:20:08 Hopefully it will also create
    0:20:11 equally or more jobs and better jobs.
    0:20:12 But that’s sort of an obvious first stage.
    0:20:14 And look, and this is, I think one of the reasons
    0:20:15 people get so excited about the opportunity for AI
    0:20:17 is you can just see that happening
    0:20:20 in, I don’t know, tens of millions of jobs, I guess.
    0:20:23 Like the whole laptop middle kind of section
    0:20:26 of the economy, you can see many of those jobs.
    0:20:29 Everyone, including us, who spend their days typing emails.
    0:20:31 (laughing)
    0:20:32 That’s the joke.
    0:20:33 It’s like we can speculate on it,
    0:20:35 but we’re part of that group too.
    0:20:36 So that’s phase one, right, scumorphic.
    0:20:39 But that’s phase one can last 20 years.
    0:20:41 So just to be clear, the next phase is the native phase.
    0:20:43 And that, to me, that’s what gets me more excited.
    0:20:44 And by the way, let me give a little analogy
    0:20:45 to the internet.
    0:20:47 So the scumorphic phase was the ’90s.
    0:20:48 And so basically, if you look at ’90s internet,
    0:20:51 people were taking offline things
    0:20:53 like magazines and catalogs and putting them online.
    0:20:56 So you would go buy things, and it was much easier.
    0:20:58 You could type in a website and go buy this rare book
    0:21:01 on Amazon and it was much easier and it was convenient,
    0:21:02 but it was fundamentally something
    0:21:03 you could have done before.
    0:21:04 It just would have been clumsy in getting
    0:21:06 some weird magazine catalog or something.
    0:21:08 But it wasn’t until the 2000s that people did things
    0:21:09 like social networking.
    0:21:10 And these things were just brand new things.
    0:21:11 There’s no analog in the offline world
    0:21:14 to a lot of these new behaviors that people created.
    0:21:16 I talk a lot in detail about this in the book
    0:21:17 if people aren’t interested.
    0:21:19 So anyway, so you saw the internet play out that way.
    0:21:20 ’93 was mosaic.
    0:21:23 And 2000, I would say five-ish was sort of YouTube
    0:21:25 and four, I think, was Facebook or whatever it was.
    0:21:27 So it took at least a decade.
    0:21:28 And by the way, one of the things you get
    0:21:30 in the native phase, which is why it’s so exciting,
    0:21:32 is you get new products, you get new forms of media.
    0:21:34 So if you go back when photography
    0:21:36 was growing in popularity,
    0:21:39 there were all of these cultural art criticism,
    0:21:42 think pieces about what will happen to art.
    0:21:44 The famous, like Walter Benjamin,
    0:21:46 the art in the age of mechanical reproduction.
    0:21:47 There’s all these famous essays
    0:21:49 where it was like, what’s gonna happen?
    0:21:50 ‘Cause now that you can take a photo
    0:21:52 and create a beautiful landscape,
    0:21:53 what’s the role of the artist in that world, right?
    0:21:55 And so people were worried about it.
    0:21:56 In the same way, they’re worried today
    0:21:57 about generative AI, right?
    0:22:00 So like, what if you can now create a movie?
    0:22:02 Looks like you can pretty soon, right?
    0:22:03 I mean, images is there.
    0:22:06 Images is there, and probably videos coming soon.
    0:22:08 What happened in the case of photography
    0:22:09 is that you had, I think two things happened.
    0:22:12 Fine art went more abstract and went away from photography,
    0:22:15 right, that leaned into what they were unique at.
    0:22:16 And that’s when you had whatever,
    0:22:18 cubism and all these other kinds of movements.
    0:22:19 And then on the other side,
    0:22:20 what I think was really interesting, right,
    0:22:21 is you had the rise of film.
    0:22:22 You had someone say, hey,
    0:22:25 maybe you can use machines to replace photography,
    0:22:27 but you can also now use machines
    0:22:28 to create a brand new art form
    0:22:30 that never could exist before, right?
    0:22:31 You sort of had it with animation,
    0:22:32 but now you can do it a really interesting
    0:22:34 sophisticated way with film, right?
    0:22:36 And so film would be,
    0:22:37 what was the native form of media
    0:22:40 in the age of mechanical reproduction, right?
    0:22:41 – Oh, that’s a fascinating knowledge, yeah.
    0:22:42 – And so I think to like today,
    0:22:44 like so when you look at the generative AI,
    0:22:45 like the negative way to look at it,
    0:22:47 and you do see some of a lot of this negative sentiment
    0:22:50 from like the art community and things on Twitter,
    0:22:52 where they say, look, this is just a cheap replacement
    0:22:54 for human creativity.
    0:22:57 The positive way to look at it is this is the base layer,
    0:22:59 in the same way that film was a base layer back then,
    0:23:02 but now there’s this new canvas of human creativity
    0:23:03 where you can create new art forms.
    0:23:04 I don’t know what those are.
    0:23:06 They may be virtual worlds or games
    0:23:08 or new types of films and movies.
    0:23:09 I don’t know.
    0:23:10 – They may intersect with a new way
    0:23:12 to consume the media altogether.
    0:23:14 – Yeah, maybe there’s new interfaces,
    0:23:15 and this is to me what’s so exciting
    0:23:17 about the new native media, the native apps,
    0:23:19 is that I won’t think of it,
    0:23:21 because in my experience,
    0:23:22 through watching some of these waves in the past,
    0:23:25 is there, it really does take brilliant creative people
    0:23:28 to come up with these new things,
    0:23:29 and it surprises you in many cases.
    0:23:31 And so I think that that’s gonna be the exciting phase
    0:23:35 I’m looking for is not how do you just use this technology
    0:23:37 to do the things you could do today, but do them cheaper,
    0:23:39 but how do you use the technology to push the frontier
    0:23:41 and do things that could never be done before
    0:23:43 in the same way that film did that, right?
    0:23:44 – Yeah.
    0:23:47 – I think photography probably unlocked more opportunities
    0:23:50 for creative people than it removed,
    0:23:51 and I think this would be the hope in this kind of phase.
    0:23:53 So that’s the media example,
    0:23:56 but there’s probably that for consumer applications
    0:23:59 and that for social networking, and that for productivity,
    0:24:01 and so that will be the really exciting thing I think to see
    0:24:03 is not just the replacing things we do today,
    0:24:05 but come up with brand new behaviors
    0:24:07 that are things we couldn’t do before.
    0:24:09 And then the third thing is the second order effects, right?
    0:24:10 So you create this new world,
    0:24:12 so you’ve created this world of social networking.
    0:24:13 As interesting to think with social networking,
    0:24:14 we’ve seen it play out.
    0:24:16 You know, you sort of have social networking rise
    0:24:17 in the 2000s.
    0:24:18 I think it hit a tipping point.
    0:24:19 Maybe the Obama election.
    0:24:20 – Yeah.
    0:24:22 – Was that the 2008 and then ’12 too.
    0:24:25 He really leaned into using that,
    0:24:26 and I remember seeing all these news articles,
    0:24:28 like, wow, this is different.
    0:24:31 The bit had flipped from online as a secondary,
    0:24:32 sort of online was primary,
    0:24:35 but then we started seeing these kind of weirder things,
    0:24:37 like I think the Trump movement and the populism
    0:24:38 just surprised everybody,
    0:24:41 and you just started seeing movements and just behave,
    0:24:43 and I think we still haven’t really figured out
    0:24:45 what’s going on, but where all this is headed,
    0:24:48 and we’re in this disequilibrium state, I guess.
    0:24:49 Anyways, those sort of second order effects
    0:24:51 of social media will probably play out for,
    0:24:53 as I mentioned, like crypto,
    0:24:55 and I think a bunch of other interesting movements today
    0:24:57 are second order effects of social media,
    0:24:58 and that will probably play out for 20, 30 years,
    0:25:00 and so that will probably be phase three
    0:25:01 of the AI revolution.
    0:25:03 – Yeah, and just think about the timelines.
    0:25:04 – Yeah, and it’s probably gonna take a very long time.
    0:25:06 For all, like, I’m always overly up,
    0:25:07 stick on these things, historically.
    0:25:09 I’m like, okay, we’re done with the skemorphic phase of AI,
    0:25:10 now we’ll do the native phase,
    0:25:13 but the reality is each phase probably takes a decade.
    0:25:15 – One of the interesting things you said
    0:25:17 around these distinct phases,
    0:25:18 obviously the internet took a long time,
    0:25:20 partially because you had to build a network.
    0:25:21 – Yeah.
    0:25:22 – It was a supply and demand issue, right?
    0:25:23 – A physical network, and then also–
    0:25:25 – The literally laying cables and the wireless–
    0:25:26 – Yeah, laying cables,
    0:25:30 and sure you have to build large clusters of compute GPUs
    0:25:31 here with networking,
    0:25:34 but I think the constraining factor
    0:25:37 for getting from that skemorphic phase to the native phase
    0:25:39 is not necessarily capabilities themselves,
    0:25:41 but like human creativity.
    0:25:42 – Yeah, I think so.
    0:25:43 – Even like ideas.
    0:25:46 – I think the bottleneck will be humans and regulation,
    0:25:48 which are obviously closely connected,
    0:25:50 and I think humans on both the supply and the demand side,
    0:25:51 probably more on the demand side.
    0:25:52 So meaning supply side,
    0:25:54 you need to have people come up with all the creative things,
    0:25:56 but the world’s different now
    0:25:58 in that I just think the startup world is different now.
    0:26:01 It’s much more mature and much more sophisticated, honestly,
    0:26:03 than like when I was coming up in it.
    0:26:04 I mean, when I was starting off,
    0:26:05 there were 10 venture firms,
    0:26:07 now there’s thousands, the number of startups,
    0:26:10 and honestly, there’s a lot of good, smart advice out there.
    0:26:12 – Yeah, this is a more popular path for smart people
    0:26:14 to go to. – Yeah, it’s like a thing you do,
    0:26:16 like in places like Y Combinator
    0:26:17 and other places have done a good job of this.
    0:26:19 If you’re coming out of a top school,
    0:26:22 I mean, even 10 years ago, this wasn’t like,
    0:26:23 I knew people that were like, “Wow, you could do startups.”
    0:26:25 I mean, definitely that was the case 15 years ago,
    0:26:28 but now I think it’s like an established career path.
    0:26:29 There’s an established set of mentors,
    0:26:30 established set of funding.
    0:26:33 There’s a canon of pretty good advice out there.
    0:26:35 Like the standard advice used to be terrible advice,
    0:26:36 now it’s good advice.
    0:26:37 You can come out to San Francisco,
    0:26:39 and I think relatively easily,
    0:26:41 if you’re a smart network-friendly person,
    0:26:43 get embedded pretty quickly.
    0:26:44 And then, you know, and then still looking about,
    0:26:45 it’s gotten just very good.
    0:26:48 It’s throwing tons of capital energy against those problems.
    0:26:49 So there’s the supply side.
    0:26:52 I suspect the demand side is more like another meaning,
    0:26:55 like changing organizational and human work
    0:26:59 and behavior patterns, like getting an organization,
    0:27:00 like take the video example we’re talking about.
    0:27:02 Yeah, I mean, look, I wrote my book.
    0:27:05 I wanted to have my own voice, use AI to read the book,
    0:27:08 using my own voice, both the publisher and Audible,
    0:27:11 the podcasting platform, ban AI completely.
    0:27:14 And part of its unions and just a bunch of resistance.
    0:27:15 I think people know this,
    0:27:16 but like the capabilities are fully there to do that.
    0:27:18 Yeah, I mean, like, look, Mark and Jason
    0:27:19 had a great blog post, it’s like,
    0:27:22 how do I know they’re gonna ban AI like medicine?
    0:27:23 ‘Cause they already have, essentially.
    0:27:25 I mean, essentially, like these things
    0:27:26 are so heavily regulated.
    0:27:28 And so many areas where it’s gonna have an impact
    0:27:29 are so heavily regulated.
    0:27:31 And just the organization, like,
    0:27:32 look, take the Hollywood Gen AI thing.
    0:27:35 You’d have to lay off a whole bunch of people, probably,
    0:27:37 who you don’t wanna lay off, who are unionized.
    0:27:39 So that means maybe there’ll be some fresh upstarts,
    0:27:43 maybe in another country who create AI-native movie studios.
    0:27:45 But that will take a very long time.
    0:27:47 The right answer is probably to harness
    0:27:48 all of that talent in Hollywood
    0:27:51 and combine it with AI in some way.
    0:27:53 There is a lot of very smart people and talent.
    0:27:54 But how long will that take?
    0:27:56 Culturally, it may take a whole generation
    0:27:56 to really play out, right?
    0:27:58 So that’s something by the demand side, right?
    0:28:01 And then just human behavior, changing your workflow,
    0:28:03 using an AI assistant, I don’t know.
    0:28:04 Anyway, so.
    0:28:05 Yeah, having like a co-pilot for everything you do,
    0:28:06 like it feels like it’s-
    0:28:09 Yeah, maybe that can be solved with interfaces and things.
    0:28:09 I don’t know.
    0:28:10 Then there’s the policy side,
    0:28:12 which is there’s going to be this resistance,
    0:28:14 I’m discussing already is,
    0:28:16 going to be enshrined,
    0:28:18 there’s going to be movements to enshrine it in law.
    0:28:19 And that’s going to play out,
    0:28:20 and I think in multiple levels,
    0:28:22 it’s already starting to play out in the courts,
    0:28:24 and it’s starting to play out in like state legislatures,
    0:28:26 with like the California had the AI bill,
    0:28:28 you know, you have a bunch of lawsuits around copyright.
    0:28:31 My view is ultimately this will play out in Congress.
    0:28:33 This is such a big issue when you have something
    0:28:35 that affects tens of millions of jobs,
    0:28:37 it is beyond something that people are going to allow
    0:28:38 just to happen through.
    0:28:40 Through free markets, yeah.
    0:28:42 Yeah, and through regular court decisions.
    0:28:44 Like the copyright thing is an example.
    0:28:46 Like right now the question is,
    0:28:48 when an AI system is trained on a piece of data,
    0:28:49 is it copying that data,
    0:28:50 or is it learning from that data?
    0:28:51 Yeah. It’s a philosophical question.
    0:28:52 There’s a fundamental question
    0:28:54 across different media happening right now.
    0:28:55 That’s right.
    0:28:57 And so you could have five years from now,
    0:29:00 some federal judge decide that philosophical question,
    0:29:02 or I think more likely you’ll eventually have
    0:29:05 some legislation, like congressional legislation,
    0:29:06 that’s some kind of compromise
    0:29:08 struck between the media industries and tech industries
    0:29:09 that comes up with a solution
    0:29:11 that both creates incentives for creators,
    0:29:13 but also allows AI systems to exist.
    0:29:15 I don’t know, but that thing will play out
    0:29:16 over a very long time.
    0:29:19 When will you be allowed to use AI in medical and finance?
    0:29:21 And I mean, significant, what is it?
    0:29:24 Probably 70% of our economy are regulated industries, right?
    0:29:24 Yeah, of course.
    0:29:25 You know, on the flip side,
    0:29:28 like the stuff with the Waymo is really impressive.
    0:29:30 I’m surprised they’re actually allowed in San Francisco.
    0:29:31 And they’re–
    0:29:33 Well, it turns out it’s seven to 10 times safer
    0:29:34 than a human driver.
    0:29:36 And there’s now millions of miles of game-filled–
    0:29:38 So maybe that’s the playbook
    0:29:40 to get this stuff adopted more broadly.
    0:29:44 What is an ideal future state of the internet?
    0:29:47 So there’s zero cost of creation and distribution,
    0:29:49 transparent ownership, governance.
    0:29:51 What does this look like?
    0:29:52 I think that we’re at a crossroads
    0:29:55 and there’s a real question as to whether it looks
    0:29:57 more like its original vision,
    0:29:58 which is the vision of the internet,
    0:30:01 like the ’90s vision and the ’80s vision or something,
    0:30:04 was an internet that was community-owned,
    0:30:05 community-governed.
    0:30:08 The money mostly flowed to the edges of the network
    0:30:10 and not to the intermediaries in the middle.
    0:30:11 Like, originally, in the ’90s,
    0:30:13 the money flowed to the edges,
    0:30:15 to small businesses, to innovators, to entrepreneurs.
    0:30:16 If you looked at a map today,
    0:30:18 it’s mostly flowing to the middle.
    0:30:20 This is why the Seven Company–
    0:30:21 It’s 200 million revenue.
    0:30:22 So it’s not working at all.
    0:30:24 Yeah, I think the top five internet companies
    0:30:26 are something like more than half of the market cap,
    0:30:28 not more, and it might be absolutely higher by now.
    0:30:30 And so just you have all the green stuff
    0:30:31 flowing into the middle.
    0:30:32 I think of it as two kind of important things
    0:30:34 that you want is power and money, control.
    0:30:36 And my core argument in the book
    0:30:39 is that those two questions are a product
    0:30:41 of how you build these services.
    0:30:42 The first sentence of the book
    0:30:44 is your architecture is your destiny
    0:30:44 or something like that.
    0:30:46 Like, the architecture you choose
    0:30:48 determines how it’s controlled and how the money flows.
    0:30:51 And so, and I think we’re really at a kind of critical point.
    0:30:53 In fact, I worry we’re approaching a point in no return
    0:30:55 where it’s going to be an internet-controlled
    0:30:56 by five companies.
    0:30:57 And what’s happened is these networks
    0:30:59 have all gotten to a certain scale
    0:31:01 and they’ve just decided that the next kind of wave
    0:31:03 is to keep you trapped there.
    0:31:04 Well, there’s no way to grow users anymore.
    0:31:05 They’ve captured all these users.
    0:31:06 That’s right, that’s right.
    0:31:08 They climb the ladder and they’re kicking it away.
    0:31:09 And it’s really negative.
    0:31:11 And this is why we as a firm have felt
    0:31:12 that this is such an important topic.
    0:31:14 Of being able to build internet services
    0:31:16 with new architectures, like using blockchains,
    0:31:19 is such an important topic for the future of small tech,
    0:31:20 little tech, as we call it.
    0:31:21 Along with open source AI,
    0:31:23 the other kind of critical thing,
    0:31:26 which is if startup has to pay this giant tax
    0:31:29 to an incumbent to build competitive services,
    0:31:30 they won’t be able to build services
    0:31:31 that threaten those incumbents, right?
    0:31:32 Yeah, we’ve seen that before, right?
    0:31:34 Like you’ve talked about it as Shingo
    0:31:35 was built on top of Facebook.
    0:31:37 Yeah, it’s platform risk, right?
    0:31:38 I mean, you’re building on quicksand.
    0:31:41 So startups need access to distribution and networks
    0:31:43 and they need access to modern software,
    0:31:44 open source software.
    0:31:46 And so I think those are the critical questions.
    0:31:47 Those will be, I think a hugely important thing,
    0:31:49 which is why we’ve invested so much time and money
    0:31:50 and it is the regulatory side of this,
    0:31:52 is like what policies are there?
    0:31:54 And are they policies that encourage competition
    0:31:56 and innovation and little tech?
    0:31:59 And then I think just raising awareness of these topics
    0:32:01 and having discussions about them are important.
    0:32:03 What I’m worried about now is sort of backing ourselves
    0:32:05 without having really thought it through
    0:32:07 into a situation where there’s four companies
    0:32:09 that control everything and it ends up,
    0:32:10 we’re kind of eating our seed corn.
    0:32:12 Like so much of what we benefit from today
    0:32:15 is the startup innovation of the past
    0:32:17 and we’ll risk losing that if we let these small set
    0:32:18 of companies control everything.
    0:32:20 Yeah, well, I’m optimistic.
    0:32:22 Look, the bright side is through all the work
    0:32:24 that you guys have done in our firm,
    0:32:26 we’ve gotten the word out about little tech.
    0:32:29 And I think understanding that building a new architecture,
    0:32:32 new infrastructure, and then the importance of open source,
    0:32:33 I think the word is getting out.
    0:32:35 So this is awesome because thanks for being here.
    0:32:36 I always love talking to you.
    0:32:37 Thank you.
    0:32:39 (upbeat music)
    0:32:42 (upbeat music)
    0:32:45 (upbeat music)
    0:32:47 (upbeat music)
    0:32:50 (upbeat music)
    0:32:52 you
    0:32:55 (gentle music)

    Technology doesn’t grow in isolation—it evolves in waves. Just as mobile, cloud, and SaaS shaped the internet of the past 20 years, so too could crypto, AI, and new hardware usher in an era of the internet that’s pro-innovation, pro-startup, and pro-creator. 

    Speaking with a16z Growth General Partner David George, a16z crypto Founder and Managing Partner Chris Dixon breaks down his vision for a new internet, from using crypto to decentralize AI infrastructure and kickstart network effects, to why AI will be this era’s native form of media just as film was in the 1930s. He also explores why the internet’s original covenant—where content creators traded free access for search traffic—is breaking today, and how a better internet could introduce entirely new business models for creators. 

    Right now, we have a choice to make: will the next era of the internet be shaped by a handful of centralized players, or transformed into an open ecosystem where power and control flow to creators across the globe?

    Resources:

    Watch the conversation here: https://youtu.be/gioxu1CVjhM  

    Read more, including the full transcript, here: https://a16z.com/ai-crypto-internet-chris-dixon/

    Chris’s recent article on blockchain innovation: https://a16zcrypto.com/posts/article/blockchain-ai-internet/

    Find Chris’s book, Read Write Own: Building the Next Era of the Internet:

    Penguin Random House: https://www.penguinrandomhouse.com/books/744504/read-write-own-by-chris-dixon/

    Penguin UK: https://www.penguin.co.uk/books/459860/read-write-own-by-dixon-chris/9781804949245

    For more resources on AI & crypto visit: https://a16zcrypto.com/posts/?tag=ai-crypto,web2-to-web3

    Stay Updated: 

    Let us know what you think: https://ratethispodcast.com/a16z

    Find a16z on Twitter: https://twitter.com/a16z

    Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

    Subscribe on your favorite podcast app: https://a16z.simplecast.com/

    Follow our host: https://twitter.com/stephsmithio

    Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

     

  • 657: 19 Business Ideas Free for the Taking

    AI transcript
    0:00:02 (upbeat music)
    0:00:04 Hey, it’s time for another round of Business Idea Giveaways.
    0:00:06 And to help me out is a longtime friend
    0:00:08 and friend of the show.
    0:00:10 You know him as the entrepreneur
    0:00:13 from mywifequitherjob.com, Steve Chu.
    0:00:15 Welcome back to The Side Hustle Show.
    0:00:16 – Happy to be back, Nick.
    0:00:18 I always enjoyed recording these episodes
    0:00:20 and they do well on my podcast as well.
    0:00:21 – Awesome, it’s become a tradition.
    0:00:24 I think this is our third round of-
    0:00:25 – Third time, yeah.
    0:00:26 – Business Idea Giveaways.
    0:00:28 If you like this format, make sure to go back
    0:00:29 and check out the other two.
    0:00:32 We’ll link up those episodes in the show notes
    0:00:33 for this episode.
    0:00:37 Now I wanna pitch you an idea that came to mind recently.
    0:00:41 This is a household item that I can almost guarantee
    0:00:44 you have several of in your house
    0:00:48 that experts recommend you replace probably more often
    0:00:49 than you do.
    0:00:54 This item experts say can contain up to 16 different species
    0:00:58 of fungi and up to 10% of the weight of this item
    0:01:01 is now dust mites and their waste.
    0:01:02 Do you have a guess of what this is?
    0:01:04 – Is it a water filter or air filter?
    0:01:07 – Neither of those, this is your pillow on your bed.
    0:01:08 – Oh, no way, okay.
    0:01:12 – So the idea that I wanna pitch is pillows as a service,
    0:01:14 pillow subscription service.
    0:01:18 You would take some quiz, determine are you a back sleeper,
    0:01:20 are you a side sleeper, okay, what density,
    0:01:23 what thickness is gonna be perfect for you.
    0:01:25 And then we’re just gonna ship you a new one of those
    0:01:27 every three to six months, whatever the cadence is
    0:01:31 that turns out to be optimal for cleaning this thing
    0:01:34 and having a less gross sleeping experience.
    0:01:35 – I kind of like that.
    0:01:37 So is it the pillow or the pillow case or both?
    0:01:41 – I think it’s the pillow itself that, obviously,
    0:01:44 wash your pillow case as often as you care to,
    0:01:48 but the pillow itself collects all of this nasty stuff
    0:01:51 that just is difficult to get rid of.
    0:01:52 – Interesting, I kind of like that idea.
    0:01:55 I’m very particular about my pillow though.
    0:01:56 So I like it temperpating.
    0:01:57 It’s very personalized.
    0:01:59 But once you find one that you like,
    0:02:01 it’s like, okay, I’ll just keep getting that one.
    0:02:02 – I like that idea, actually.
    0:02:04 I never thought of that ’cause come to think of it,
    0:02:06 one of my buddies cannot sleep at night
    0:02:09 and then he started, well, changing his sheets
    0:02:12 like three times a week and that actually fixed it.
    0:02:14 So this is similar, I think.
    0:02:15 – Interesting.
    0:02:18 Yeah, we spend, we’re supposed to spend
    0:02:20 eight hours a day sleeping.
    0:02:21 And so you spend a lot of time,
    0:02:24 a third of your hours on top of this thing
    0:02:26 and you start to think about like,
    0:02:28 oh, this is kind of gross dead skin cells
    0:02:31 and everything else is going on in there.
    0:02:33 You’re like, yeah, we should probably
    0:02:35 replace this more often than we do.
    0:02:37 I can’t remember the last time I got a new pillow.
    0:02:39 – You know why I like recording these episodes with you, Nick,
    0:02:41 is we have completely different ideas.
    0:02:46 So mine are kind of very e-commerce focused, selling focused.
    0:02:48 – Yeah, well, there’s an e-commerce angle to this.
    0:02:50 – There is, there is, there is.
    0:02:54 So my idea was, ’cause right now I run an e-commerce store
    0:02:57 and a lot of us don’t wanna be doing customer service,
    0:02:59 meaning like answering phones and whatnot.
    0:03:01 And you know how AI is all the rage right now.
    0:03:04 And so a lot of stores are having these chat bots,
    0:03:06 just being like the first line of defense.
    0:03:07 – Yeah.
    0:03:10 – It’s really easy to just train your chat bot
    0:03:12 to know your products.
    0:03:13 And so I was thinking of service.
    0:03:15 And again, you have to figure out how to do all this stuff,
    0:03:18 which is not surprisingly not that complicated.
    0:03:20 Train them up and then offer it as a service
    0:03:22 to just create one of these bots,
    0:03:26 a customer service bot for an online store or any store
    0:03:28 that just knows the products and can answer simple questions.
    0:03:31 – And so this would be a process of feeding in
    0:03:34 all the product details and–
    0:03:35 – Exactly.
    0:03:36 – Kind of like the frequently asked questions,
    0:03:38 basically like the database of knowledge.
    0:03:40 And you could probably feed in chat transcripts
    0:03:44 from like the previous 10 years of human customer support
    0:03:47 representatives and say, well, how did they respond to this?
    0:03:49 – I mean, the least techie way to do this
    0:03:51 is to literally just create a spreadsheet
    0:03:53 of all the products, product descriptions, and everything.
    0:03:56 And then just send them into an AI bot
    0:03:59 and train it just for that store as a service.
    0:04:00 – Yeah, okay.
    0:04:01 The question is like,
    0:04:05 would you just send cold pitches to people on Shopify?
    0:04:07 Do random product searches see what stores show up?
    0:04:09 – What I would do is I would just go
    0:04:11 through the Shopify database of stores
    0:04:13 and just start reaching out to them
    0:04:14 through their contact forms.
    0:04:16 There’s a lot of demand for this, I know,
    0:04:18 because I’m a member of all these forums
    0:04:20 and people are asking how to do it.
    0:04:24 And then there’s like ridiculously overpriced services
    0:04:26 that offer more than this, obviously.
    0:04:29 At the base level, it’s a very simple thing
    0:04:31 that an individual can do for other companies.
    0:04:34 – Okay, so you sell it as a service and the pitch being,
    0:04:36 we’re gonna save you so many human hours
    0:04:39 of customer support time or like that first line
    0:04:40 of defense, right?
    0:04:42 If we can reduce the number of inquiries
    0:04:44 and you see this on so many tech support
    0:04:46 where it’s like, you know, check out our knowledge base
    0:04:47 or check out our frequently asked questions.
    0:04:49 You know, do you still want to submit a ticket?
    0:04:51 Did this question, did your question get answered?
    0:04:53 Like sometimes it’s not even clear
    0:04:55 that you’re gonna get something
    0:04:57 that a human is gonna read your question.
    0:04:59 – Yeah, and oftentimes like if you look
    0:05:01 at our most commonly asked questions
    0:05:04 is where’s my order and what should I buy?
    0:05:05 Like I’m looking for this, what should I buy?
    0:05:08 And you can answer that question really easily
    0:05:10 with an AI buy ’cause that knows your products.
    0:05:11 – Yeah, that’s interesting.
    0:05:13 It helped people on their decision-making,
    0:05:16 not just tech support, troubleshooting triage,
    0:05:18 but like actually on the front end of well,
    0:05:20 this is my situation, help point me in the right direction.
    0:05:21 – Pretty much, yeah.
    0:05:23 – I’ve got one that I’ll throw out.
    0:05:25 This is probably under the umbrella
    0:05:28 of smart home automation.
    0:05:31 I’m gonna call it the second guess remover
    0:05:33 ’cause how many times have you pulled out of the house
    0:05:35 and it’s not until you, you know,
    0:05:36 turn the corner out of the neighborhood
    0:05:39 that you start to think, did I close the garage door?
    0:05:40 – I do that all the time.
    0:05:42 – And now that you’ve planted that seat of doubt,
    0:05:44 your wife is like, I think we did,
    0:05:45 but I’m not really sure.
    0:05:47 Why don’t we just go back and check?
    0:05:50 And so the second guess remover is, you know,
    0:05:51 maybe it’s an app on your phone,
    0:05:54 maybe it’s some way to either remotely close it
    0:05:57 with some smart device or it just, you know,
    0:05:59 some way to double check, like, yes,
    0:06:00 in fact, we did close it.
    0:06:02 And you turn around and nine times out of 10,
    0:06:04 of course you closed it ’cause you always do.
    0:06:06 But one time, the one time that I can remember
    0:06:08 where we didn’t actually close it
    0:06:10 was when we were starting our 13 hour drive
    0:06:12 from California back up to Washington
    0:06:14 and it turned around and we were like,
    0:06:15 oh, crap, we were gonna be gone for a couple of weeks.
    0:06:17 So this thing was wide open.
    0:06:18 So it’s like that.
    0:06:20 For that reason, we always do turn around and go check.
    0:06:21 – How did you know that it was open?
    0:06:23 – It was just that seat of doubt,
    0:06:25 like, we better turn around and we better go check.
    0:06:26 – Oh, that seat of doubt.
    0:06:29 Yeah, so actually, I haven’t talked about this publicly,
    0:06:32 but our house got broken into a couple of weeks back.
    0:06:35 And so now we’ve got like cameras everywhere.
    0:06:38 So I guess that would accomplish the same thing as this.
    0:06:40 – Yeah, I guess if you had the camera pointed
    0:06:41 at the garage, you could check.
    0:06:42 – But yeah, I like that idea.
    0:06:44 I do that all the time, actually.
    0:06:46 I second guess myself all the time.
    0:06:47 – That’s bad, it’s bad.
    0:06:49 Yeah, it is like, of course you closed it
    0:06:50 because that’s just part of like the
    0:06:51 pulling out of the driveway process.
    0:06:54 But sometimes it’s like, did I hit the button?
    0:06:55 I don’t know.
    0:06:57 Another one, you know, while we’re on the topic of,
    0:07:00 you know, theft deterrent kind of in this ballpark,
    0:07:03 a neighbor of ours has, you know how people have
    0:07:06 the yard signs, like this home protected by, you know,
    0:07:10 Xfinity monitoring or ADT or even like,
    0:07:12 simply safe where you see all the stuff.
    0:07:14 This guy went a different route
    0:07:16 and his signs had something like,
    0:07:18 this home protected by, you know,
    0:07:21 a trigger happy second amendment voter or something.
    0:07:23 I was like, hey, that’s a bold move.
    0:07:24 I don’t know if this guy’s armed or not,
    0:07:28 but it’s enough if I’m a prospective criminal to be like,
    0:07:30 I’m gonna go to the next house.
    0:07:33 – I think that would work in 49 out of the 50 States.
    0:07:35 And in California, that would not fly.
    0:07:36 – You don’t think so?
    0:07:38 – I don’t think so, but you’re right.
    0:07:39 I mean, yeah, they might think twice.
    0:07:41 I mean, it’s all about being less appealing
    0:07:42 than the next house, right?
    0:07:45 – Right, right, again, how can I make myself
    0:07:47 less of an easy mark, less of an easy target?
    0:07:49 – So my next idea also has to do with shopping,
    0:07:53 but this is a trend that’s been happening all over Asia.
    0:07:55 And I’m not sure if you watch TikTok or any of those,
    0:07:57 but so there’s this one lady who’s,
    0:07:59 who’s famous for this and made it all over the news.
    0:08:03 She made $13.7 million and seven days live selling
    0:08:05 on the Chinese version of TikTok.
    0:08:08 And she’s just taking other people’s products and just,
    0:08:10 – I thought TikTok was the Chinese version of TikTok.
    0:08:11 There’s like a different.
    0:08:15 – The Chinese version of TikTok has educational videos
    0:08:17 and stuff, not the stuff that we have in America,
    0:08:19 but it was just this lady holding up stuff,
    0:08:22 holding up for like three seconds and then sliding it over.
    0:08:23 – Okay.
    0:08:26 – And so basically there’s a lot of e-commerce stores
    0:08:28 that want exposure to this audience.
    0:08:33 So you can offer live selling services.
    0:08:35 And again, you don’t need an audience to do this
    0:08:37 on TikTok, which is, which is the beauty of it.
    0:08:41 But if you just go on, it’s a consistency thing.
    0:08:42 And you go on, you sell.
    0:08:46 There’s a whole like career of people doing this now,
    0:08:48 but they’re not doing it for on a mass market,
    0:08:51 trying to recruit other companies to list their goods.
    0:08:54 – And so this would be I’m the micro influencer
    0:08:55 selling random stuff.
    0:08:58 – So basically you, you send me your product
    0:09:01 and you reach out and then you will just live sell
    0:09:03 on Facebook, TikTok, just stream all at once.
    0:09:06 And you just be like a virtual salesman,
    0:09:08 kind of like an affiliate in a different way.
    0:09:10 Like remember we had affiliates in the web world
    0:09:11 where you click on a link.
    0:09:14 This is literally like the home shopping network.
    0:09:16 – Okay, but if you don’t have any following, like who’s
    0:09:18 – That’s the beauty of it.
    0:09:20 You don’t need a following on these platforms.
    0:09:24 As long as the, your selling style is appealing.
    0:09:26 Over time, these platforms like TikTok
    0:09:27 will find people that watch you.
    0:09:28 – Okay.
    0:09:31 So are you sending your wedding linens to people
    0:09:32 doing this kind of thing?
    0:09:34 I could see if we can move some product.
    0:09:36 – Well, so what’s funny about all this,
    0:09:38 the reason why I came up with this is like,
    0:09:40 I was going to do this for our own products.
    0:09:42 Like who wants to see a middle-aged Chinese guy
    0:09:44 selling wedding linens, right?
    0:09:45 I would want to find someone,
    0:09:47 probably female for our products,
    0:09:50 probably, you know, in the demographic
    0:09:52 that we’re looking for, for doing this.
    0:09:53 – Yeah.
    0:09:55 – And so what’s funny is a lot of these ideas
    0:09:56 that I’ve come up with here today
    0:09:59 are things that I actually need for myself.
    0:10:01 And I know stores are looking for this.
    0:10:02 – Interesting.
    0:10:04 – And TikTok affiliates have already been big.
    0:10:07 It just hasn’t been organized as much.
    0:10:09 – We’ve heard from some e-com sellers
    0:10:11 that they’ve had some pretty good success
    0:10:13 going after micro influencers in their niche
    0:10:16 and even people kind of doing product reviews
    0:10:18 and pointing towards a TikTok shop.
    0:10:19 – I think the problem is you have to go out
    0:10:22 and find these people, whereas if there’s someone
    0:10:25 you know who’s very eloquent and good on camera
    0:10:28 and you go to the store, more often than not,
    0:10:29 they’ll be like, “Hey, sure.”
    0:10:31 ‘Cause it’s all on consignment anyways, right?
    0:10:33 You don’t have to pay the person until they make a sale.
    0:10:35 – Okay, all performance-based
    0:10:38 where you kind of set a target with cost of acquisition.
    0:10:40 – Yeah, pretty much.
    0:10:40 – That’s new to me.
    0:10:44 I don’t spend any time on TikTok or these other ones.
    0:10:46 – More business idea giveaways with Steve coming up
    0:10:47 right after this.
    0:10:51 – Running a retail business is no joke,
    0:10:53 especially if you’re selling online and in-person,
    0:10:56 and especially if you’re doing it as a side hustle.
    0:10:59 But Shopify Point of Sale makes it simple.
    0:11:01 Shopify POS is your all-in-one command center,
    0:11:05 seamlessly connecting your in-store and online operations,
    0:11:07 whether you’ve got one location or a thousand.
    0:11:09 That means customers can shop however they want
    0:11:13 and you’ve got the tools to help close the sale every time.
    0:11:16 And here’s the kicker, acquiring new customers is expensive.
    0:11:17 You already know that.
    0:11:19 Shopify POS helps you keep customers coming back
    0:11:23 with personalized experiences that people have come to expect
    0:11:26 and the first-party data that give your marketing team
    0:11:28 a serious edge, even if that marketing team
    0:11:29 is just you right now.
    0:11:30 Plus, the numbers don’t lie.
    0:11:34 Businesses using Shopify POS see an average of an 8.9% boost
    0:11:39 in sales and a 22% better total cost of ownership.
    0:11:39 Want more?
    0:11:43 Check out shopify.com/sidehustle, all lowercase,
    0:11:46 and learn how to create the best retail experiences
    0:11:51 without complexity, shopify.com/sidehustle.
    0:11:54 Years ago, I was sitting in a conference in Santa Barbara
    0:11:56 and the presenter asked this question,
    0:11:58 are you working on your business
    0:12:00 or are you working in your business?
    0:12:02 And at that point, I’d already quit my job.
    0:12:04 I saw myself as a full-time entrepreneur,
    0:12:06 but it was this moment of clarity that, no,
    0:12:09 I’m still very much working in the business.
    0:12:10 So when I got back home,
    0:12:12 that’s when I made my first full-time hire.
    0:12:15 It was the first in a long series of steps
    0:12:18 of learning to truly take control
    0:12:20 by being okay of letting go of certain tasks.
    0:12:22 Now, when you find yourself in that position
    0:12:26 of needing to hire like yesterday, you need Indeed.
    0:12:28 With a sponsored job on Indeed,
    0:12:30 your post jumps to the top of the page
    0:12:31 for your relevant candidates
    0:12:34 so you can stand out and reach the right people faster.
    0:12:36 Plus, there’s no monthly subscriptions,
    0:12:39 no long-term contracts, and you only pay for results.
    0:12:42 That’s why from my next hire, I’m using Indeed.
    0:12:43 There’s no need to wait any longer.
    0:12:46 Speed up your hiring right now with Indeed.
    0:12:49 Side Hustle Show listeners get a $75 sponsored job credit
    0:12:51 to get your jobs more visibility
    0:12:54 at Indeed.com/sidehustleshow.
    0:12:57 Just go to Indeed.com/sidehustleshow right now
    0:13:00 and support our show by saying you heard about Indeed
    0:13:01 on this podcast.
    0:13:04 Indeed.com/sidehustleshow.
    0:13:05 Terms and conditions apply.
    0:13:07 Hiring Indeed is all you need.
    0:13:10 – Do you have solar panels under your house?
    0:13:11 – We do not.
    0:13:12 – Okay.
    0:13:13 This is something that we’ve been trying to figure out
    0:13:15 and contemplate even though we live
    0:13:17 at the great gray gloomy Northwest.
    0:13:19 We have a South facing roof
    0:13:21 and very like simple roof structure
    0:13:22 where it’s like, okay, this would be,
    0:13:26 it kind of pains me every summer when it does get hot out.
    0:13:28 It’s like almost this greenhouse
    0:13:31 where it’s like we’re just soaking up all this juice
    0:13:33 and just absorbing it.
    0:13:34 Like we’re not doing anything with it.
    0:13:36 Like how can we harvest this in some way?
    0:13:41 But the world of solar sales is pretty opaque
    0:13:44 and sometimes a little bit shady
    0:13:46 and people making all kinds of promises about,
    0:13:49 well, this tax rebate
    0:13:51 and then you can claim the depreciation on top of this
    0:13:54 and other people are like, yeah, that’s not a thing.
    0:13:57 Like who told you that and it’s just,
    0:14:02 so the idea here is like the local consultant person
    0:14:04 who can kind of play matchmaker,
    0:14:06 analyze your situation and your needs.
    0:14:08 And they might tell you like, look,
    0:14:09 this is just not a fit for you,
    0:14:11 but we’ve got relationships with local vendors,
    0:14:13 the local installers and figure out, okay,
    0:14:16 what is a realistic and good price
    0:14:19 for this type of install?
    0:14:20 And we also just had a few months ago,
    0:14:23 the bomb cyclone 2024.
    0:14:25 This was like a mass power outage event
    0:14:27 where half a million people or something out of power
    0:14:31 and we were down five days or something in the dark
    0:14:33 and had to toss all the food out of the fridge.
    0:14:35 Thankfully, no property damage in this storm,
    0:14:37 but it was like, you got everybody thinking about like,
    0:14:41 well, what is my home energy backup plan?
    0:14:43 Like is this a battery system?
    0:14:44 Is this a generator system?
    0:14:46 Is it, what makes the most sense?
    0:14:49 And this was a once in a generation event.
    0:14:52 So I was like, well, maybe if I just allocate
    0:14:54 what I would have spent on a battery towards, you know,
    0:14:56 a hotel room or, you know, and restocking the freezer,
    0:14:58 like, oh, I can survive the next several storms
    0:15:00 and it would still be coming out ahead.
    0:15:03 But it’s something that a lot of people were thinking about
    0:15:04 in response to that.
    0:15:07 So it’s kind of the home energy backup consultant.
    0:15:08 I know on a previous one of these,
    0:15:09 we talked about the,
    0:15:11 you pitched the zombie apocalypse consultant
    0:15:15 and it’s like in that same, in that same realm.
    0:15:17 – Yeah, yeah, same thing, same thing.
    0:15:18 You know, since we’re talking about solar,
    0:15:21 there was this article that I was reading where,
    0:15:23 like within like the first couple of years,
    0:15:27 the effectiveness of your solar panels degrades dramatically
    0:15:30 because dirt gets accumulated on this.
    0:15:32 So how about like a service where you just go around
    0:15:34 and clean people’s solar panels?
    0:15:36 – Yeah, we can boost the efficiency.
    0:15:37 Yeah, yeah, we can get you back up.
    0:15:38 – Exactly.
    0:15:39 I mean, that wasn’t one of the ones I had on my list,
    0:15:41 but your idea made me think of that.
    0:15:42 – Yeah, we’ll put it down.
    0:15:45 – All right, here’s one that literally I just thought
    0:15:48 of the other day as I was eating at a restaurant.
    0:15:50 So I was ordering from a Chinese restaurant
    0:15:52 for Chinese New Year, which just passed.
    0:15:56 And I noticed that the company that I was ordering from
    0:16:01 was offering to pay $3 per photo of their food
    0:16:03 so that they could populate the app
    0:16:06 with like authentic pictures of their food.
    0:16:08 And these photos are meant to be casual.
    0:16:10 So they come across as authentic, right?
    0:16:12 Not like a stage shot.
    0:16:13 – Okay.
    0:16:15 – And so I was thinking, my business idea
    0:16:17 is to just go around to these restaurants,
    0:16:18 clearly there’s this need
    0:16:21 and offer to just take organic pictures of their food.
    0:16:22 And maybe in the beginning,
    0:16:24 you just do it in exchange for a free meal just for kicks,
    0:16:27 but maybe over time you could turn this into a real business
    0:16:31 ’cause restaurants want people taking pictures
    0:16:33 and making videos of their food and posting them,
    0:16:36 whether it be on the app or are on their own accounts.
    0:16:38 – So they’re trying to incentivize
    0:16:41 like a crowd sourced image gallery, basically.
    0:16:43 Like, oh, of course we’re gonna have our fancy
    0:16:45 professional product photographer come in
    0:16:46 and take these shots.
    0:16:49 But it looks more legit, looks more official
    0:16:52 if it’s just random customers posting pictures
    0:16:53 of their food.
    0:16:55 – Yeah, if it’s a customer like holding up the plate
    0:16:57 or the food or eating it or whatever,
    0:16:59 instead of like a stock photo.
    0:17:02 And so they’re willing to pay $3 per photo.
    0:17:03 – Wow.
    0:17:03 – And of course we did this, right?
    0:17:05 – Yeah, you take some pictures.
    0:17:06 – Yeah, you just take a picture of the food
    0:17:08 that you just got, like eating it.
    0:17:10 So clearly there’s a demand here
    0:17:12 and maybe you can do this on a mass scale.
    0:17:14 – And it only takes one to get a toehold
    0:17:15 and then you start going to the neighborhood
    0:17:18 or the restaurant down the street, like did you know?
    0:17:19 These guys must be onto something.
    0:17:21 Hey, they’re paying $3 a picture, you know,
    0:17:24 to get these different, is it just to like populate Yelp
    0:17:26 or where are they putting these things?
    0:17:29 – So the one that I used, I can’t remember the service,
    0:17:31 there’s a whole bunch of these delivery services
    0:17:32 that they have.
    0:17:34 So maybe like, we didn’t use DoorDash,
    0:17:36 but DoorDash could be one of those, right?
    0:17:39 It’s one thing to see like photos of just the food.
    0:17:42 It’s another to see like real people enjoying the food.
    0:17:42 – Okay.
    0:17:45 – And so maybe that’s like a way to,
    0:17:46 I don’t know the economics behind it,
    0:17:48 but if they’re willing to pay $3 a photo,
    0:17:50 clearly there’s the demand for this.
    0:17:53 – Yeah, so that helps, that helps their average order value,
    0:17:55 that helps their conversion rate of these apps or something.
    0:17:57 – Conversion rate, probably, yeah.
    0:17:58 – Interesting, okay.
    0:18:03 I’ve got one that is related to software price increases.
    0:18:07 I think you and me both share a frugality gene.
    0:18:10 And so whenever some tool that I’m using
    0:18:13 like jacks up the price, like it pains me a little bit.
    0:18:16 And it pains me that the switching cost is so high.
    0:18:19 It pains me that I feel like kind of powerless
    0:18:19 to do anything about it.
    0:18:22 And so it makes me want to like research alternatives,
    0:18:24 like better, faster, cheaper alternatives.
    0:18:27 The one that really hit me was lead pages recently
    0:18:29 where to their credit,
    0:18:31 they had not increased the rate in 10 years.
    0:18:32 And so it was like, I understand like,
    0:18:35 this is due for a rate, but it was such a shock
    0:18:36 ’cause it was like, it almost doubled.
    0:18:38 – Oh, did it, oh man.
    0:18:40 – Really like, hey, I’ve been a customer for 10 years.
    0:18:41 This is what you’re gonna do to me.
    0:18:43 It was like spent the whole day researching alternatives
    0:18:46 and try to migrate over to optimized press
    0:18:47 for 25% of the price.
    0:18:48 And so the service that I want to pitch
    0:18:51 is like the software migration service.
    0:18:53 And it didn’t have to be lead pages.
    0:18:57 It could be anywhere you see people complaining
    0:18:58 about a price increase.
    0:19:00 It could be people looking for, you know,
    0:19:02 fill-in-the-blank product alternative,
    0:19:03 like Zapier did this a couple of years ago,
    0:19:06 or they really increased their rates.
    0:19:07 Anytime you see people complaining about that,
    0:19:09 like there may be an opportunity to be like,
    0:19:11 hey, you know, I’m a specialist in migrating
    0:19:13 from this thing to this thing.
    0:19:15 And maybe you build some tool to help you do it.
    0:19:18 Like, I don’t know, there’s probably a way to do it faster.
    0:19:20 And the thing is a lot of these are kind of proprietary
    0:19:23 closed off software systems.
    0:19:25 Like maybe it’s a little more challenging than that.
    0:19:27 But if you get good at it,
    0:19:29 I imagine you can knock these out pretty quickly.
    0:19:31 – You know, it’s funny that you mentioned Zapier
    0:19:33 ’cause I can’t remember how many years ago
    0:19:34 when Zapier doubled their prices.
    0:19:36 I moved everything over to make.
    0:19:37 – Yeah, me too.
    0:19:39 – Oh, you did? (laughs)
    0:19:40 It wasn’t called make.
    0:19:41 They make acquired the company.
    0:19:42 I can’t remember what it was called.
    0:19:43 It was some–
    0:19:44 – Yeah, it was like Integromat first.
    0:19:46 – Integromat, that’s what it was.
    0:19:48 – But yeah, because, and the challenge is
    0:19:49 there’s a learning curve.
    0:19:53 It’s like, well, how do you know how Zapier works?
    0:19:54 Do I really want to do this?
    0:19:56 Is it worth the time?
    0:19:57 But it’s like, well, if I’m gonna have this
    0:19:59 for another five or 10 years, then yeah,
    0:20:00 it adds up every month.
    0:20:01 – I like that.
    0:20:03 You would have to specialize in something.
    0:20:05 But yeah, that’d be really easy to do
    0:20:07 ’cause people tend to complain on Reddit, right?
    0:20:08 – Right, yeah.
    0:20:10 – You could say, hey, I just use this to migrate
    0:20:11 and it’s like your own service.
    0:20:12 – Yeah.
    0:20:14 – Right, I love it.
    0:20:15 I like that one.
    0:20:16 I like that one.
    0:20:19 – Can I go again while we’re on the topic of Reddit?
    0:20:22 So as you know, like the world of SEO has kind of been turned
    0:20:25 upside down in the last year, year and a half or so
    0:20:28 with Google really prioritizing both AI search results
    0:20:30 but also sites like Reddit and like Quora,
    0:20:34 kind of these user-generated content type of sites.
    0:20:37 And so, and I’ve actually met somebody doing this,
    0:20:40 but they’re providing Reddit marketing services
    0:20:43 where we’ll create these different accounts
    0:20:46 and we’ll kind of build up their Reddit credibility.
    0:20:48 So it’s not like they’re just coming in and spamming links
    0:20:50 but they’re kind of like strategically
    0:20:52 and intentionally highlighting your brand
    0:20:57 in kind of an organic Reddit approved way in a lot of cases
    0:20:59 where you could start, well, if Reddit is, you know,
    0:21:01 all of a sudden siphoning off a bunch of my traffic,
    0:21:03 like how can I get in front of that traffic
    0:21:06 in a way that at least from the outside looking in
    0:21:09 appears to be authentic and playing by those roles?
    0:21:12 – Yeah, you know, those gamification services
    0:21:15 started happening almost immediately after.
    0:21:18 Have you been approached by the Reddit services?
    0:21:19 – Not by anybody serious that I can tell.
    0:21:21 – I mean, I’ve been approached
    0:21:22 and I always thought it was spammy,
    0:21:26 but like the people who’ve approached me, but yeah,
    0:21:28 there are companies paying lots of money for this service.
    0:21:30 So yeah, absolutely.
    0:21:32 – I mean, it’s basically a ghostwriting service
    0:21:34 where they’re taking your content, your ideas
    0:21:35 and putting it up there.
    0:21:37 Like you’re probably not going to get the same traffic,
    0:21:38 the same traffic value,
    0:21:41 but it’s a way to get your message.
    0:21:43 – It’s funny, our mutual friend, Spencer Hawes,
    0:21:46 I think tried one of these services.
    0:21:47 And he had some good results.
    0:21:49 I know you probably had him on this podcast at some point.
    0:21:51 – Yeah, we’ll have to catch up with Spencer for sure.
    0:21:54 – Okay, so my next idea has to do with the fact
    0:21:57 that we recently moved my mom into our neighborhood
    0:21:59 and she was moving from a gigantic house
    0:22:01 to a little teeny tiny house
    0:22:03 ’cause you know, housing is so expensive over here.
    0:22:05 Anyway, she had to get rid of a lot of stuff.
    0:22:09 And you know, if you go to these estate sale people,
    0:22:12 it’s all like a super sketchy industry.
    0:22:15 Like they can’t give you prices on anything
    0:22:17 and they just kind of give you this check
    0:22:20 and they don’t even give you like an itemized list
    0:22:22 of what was sold and for how much.
    0:22:24 They just kind of hand you this check at the very end,
    0:22:25 which I found really sketchy.
    0:22:28 And we interviewed a whole bunch of these services.
    0:22:31 But so I was thinking, there’s a lot of people moving, right?
    0:22:32 And they need to get rid of their stuff.
    0:22:36 So why not just put like an above board
    0:22:39 sort of selling service where you’ll offer
    0:22:42 to just eBay all of their stuff.
    0:22:43 And it’s completely transparent.
    0:22:46 You show them the auctions, you just go in, you take photos.
    0:22:48 For some reason, I could not find a service
    0:22:51 that was willing to come to my mom’s house,
    0:22:53 take a full inventory and just list everything on eBay.
    0:22:54 – Oh, okay.
    0:22:55 No, I like this.
    0:22:58 Lots of, it taps into the trend of, you know,
    0:23:01 empty nester, baby boomer, baby boomer is downsizing.
    0:23:04 And it’s typical, I mean, what’s it a state sale fees?
    0:23:08 They take 40, 50% of everything they sell.
    0:23:09 – Yeah, they pretty much take half,
    0:23:12 but it’s the lack of transparency that bugged me.
    0:23:13 Like they can’t make any promises
    0:23:16 and they don’t even give you the itemized list
    0:23:18 of everything, at least the ones that I interviewed
    0:23:19 in Maryland.
    0:23:21 And I could not find a place that was just willing
    0:23:23 to eBay everything and come to the house.
    0:23:25 Like you can bring all your stuff to them
    0:23:26 and they’ll eBay, I found those services.
    0:23:28 – I had met a guy a couple of years ago
    0:23:31 who was doing something similar.
    0:23:32 It wasn’t, maybe some of it was eBay,
    0:23:35 but another segment of his business was like
    0:23:38 a dedicated auction site,
    0:23:40 like almost a dedicated estate sale type of site.
    0:23:41 It’s like, I’ll manage the whole thing for you.
    0:23:43 Partnered with local real estate agents
    0:23:46 who kind of knew the customers as they were selling
    0:23:48 their house and knew they were gonna need to get rid
    0:23:49 of some of this stuff.
    0:23:51 And it was all on consignment, it was all on performance.
    0:23:53 Like, well, whatever sells, we’ll take a cut
    0:23:55 and we’ll pass on the rest.
    0:23:57 – Yeah, I mean, the key for me was transparency.
    0:23:58 – Yeah.
    0:24:00 – I like to see the auctions and whatnot
    0:24:01 and sure, you can take your cut,
    0:24:03 but at least in Maryland, the estate sale people
    0:24:07 that I went through, it just felt like kind of dirty to me.
    0:24:09 – Mm-hmm, yeah, I really like this one.
    0:24:12 And then I do that realtor partner angle
    0:24:14 or start with friends and family
    0:24:15 who are going through this process,
    0:24:18 get a few reps under your belt and figure out
    0:24:21 how to streamline that process and then provide that.
    0:24:23 It’s kind of the anti-positioning.
    0:24:26 It’s like you position it as we’re transparent,
    0:24:31 we’re the homeowner advocate, there’s different ways.
    0:24:33 It’s like, when you see cruelty free
    0:24:36 on a shampoo or any product or something,
    0:24:39 you’re like, well, now I automatically assume
    0:24:42 that every other thing is filled with cruelty.
    0:24:43 – Right.
    0:24:44 – And you’re like, well, that’s an interesting
    0:24:45 anti-positioning.
    0:24:47 – Yeah, just the fact that you can see the auctions
    0:24:50 that they’re conducting and what the actual selling price is,
    0:24:51 that’d be good enough for me.
    0:24:52 – Cool, cool, cool.
    0:24:53 Do you have an aura ring?
    0:24:54 – No, I do not.
    0:24:55 – Yeah, me neither.
    0:24:58 And the reason I don’t is I believe the sleep score
    0:25:00 is largely irrelevant where it’s like,
    0:25:03 I’m gonna wake up today and I gotta be the best version
    0:25:06 of myself, you know, whether I slept well
    0:25:08 or whether I slept poorly, I still gotta show up,
    0:25:11 I gotta be a dad, I gotta do all the things,
    0:25:12 I gotta go crush the day.
    0:25:14 And so it’s like, you know, maybe there’s an opportunity
    0:25:16 for the aura ring that just shoots back, you know,
    0:25:19 98s, 99s, like all the time.
    0:25:21 It’s like, you nailed it last night, you know,
    0:25:24 you might feel tired, but no, the data says you did great.
    0:25:26 You might as well, you know, go out and crush your day.
    0:25:28 Something that’s kind of been on my mind.
    0:25:30 It’s like, you know, sleep is getting a lot of attention
    0:25:33 lately with recognizing like how important it is
    0:25:36 for brain recovery, like, you know,
    0:25:38 all sorts of different health consequences.
    0:25:40 And it’s like, yes, do all the things to make sure
    0:25:43 you try and get the best night’s sleep possible,
    0:25:45 but it’s kind of silly, like, oh, I’m not gonna do
    0:25:47 what I plan to do because I only got a 73.
    0:25:49 You’re like, well, really?
    0:25:50 Like you still have to go do your day.
    0:25:54 So this is like a positive reinforcement type of ordering.
    0:25:55 – Yeah, I like that.
    0:25:56 – That cheers you on.
    0:25:57 – You don’t have to be connected to any data.
    0:25:59 Like it just has like fake looking Bluetooth
    0:26:01 or something, gag, gag gift.
    0:26:03 – You know, I’d considered getting the aura ring
    0:26:05 because I know like what you eat has a lot to do
    0:26:07 with how well you sleep.
    0:26:10 So by just eating certain things and then taking,
    0:26:13 you know, the score, you can, ’cause I know like,
    0:26:15 for example, if I eat something super greasy,
    0:26:18 like Chinese food, for example, like the night before,
    0:26:19 I don’t sleep that well.
    0:26:21 And it’s taken me years to figure that out.
    0:26:24 Whereas maybe something like that ring could have told me.
    0:26:27 So maybe more like an application-specific type of ring
    0:26:30 where you enter in what you ate and then you get the data,
    0:26:32 you know, to see if there’s any correlations.
    0:26:34 – Some of those simple things,
    0:26:36 and maybe it’s just like a reminder in the morning,
    0:26:37 Carpe Diem, you know, it could be something simple,
    0:26:39 like a simple push notification, like,
    0:26:40 hey, today’s the day, go get it.
    0:26:42 You’re not getting any younger.
    0:26:44 We had some guys on the show years ago,
    0:26:46 that was their app, I think it was called We Croak.
    0:26:49 It was just like a daily death reminder.
    0:26:52 And it was, you know, like the Memento Mori thing,
    0:26:55 it was like, hey, just a, you know, I don’t know,
    0:26:58 1 27 PM, hey, just a heads up, you’re gonna die someday.
    0:27:01 And it’s like, well, shoot, I better go get after it.
    0:27:02 – Nice, nice.
    0:27:05 So this next idea is, I hope Tony doesn’t get mad at me,
    0:27:07 but what was funny about this next idea
    0:27:10 is I got it from her during Seller Summit.
    0:27:12 So Seller Summit’s the annual e-commerce conference
    0:27:15 that I run, and hilariously, at the last event,
    0:27:17 she was actually helping some attendees
    0:27:20 optimize their dating profiles.
    0:27:22 ‘Cause there’s these guys that they come to Seller Summit
    0:27:23 every year and they’re still single.
    0:27:28 And we just struck up this conversation like, yeah, you know,
    0:27:30 how do I improve my dating efficiency?
    0:27:32 So Tony looked at their profile and they’re like, oh,
    0:27:35 okay, you need to change this, this, this, this, right?
    0:27:36 – Yeah.
    0:27:40 – So now, with a whole bunch of these AI image tools
    0:27:43 and whatnot, and AI just in general to help with the copy,
    0:27:45 you can easily put together a profile
    0:27:47 that at least gets your foot in the door,
    0:27:49 and then it’s up to you to screw up the date or whatnot.
    0:27:52 But so Tony was helping people with their dating profiles
    0:27:53 for at least two or three people at the event.
    0:27:55 I was like, Tony, you should do this for a living.
    0:27:57 – To our next business, to our next side hustle.
    0:27:58 – Exactly.
    0:27:59 And there’s all these AI tools that can touch up
    0:28:01 your existing photos to make you look better
    0:28:04 from an existing photo that you upload too.
    0:28:07 – Yeah, no, I had a friend who recently did an AI
    0:28:10 LinkedIn headshot, kind of they fed in
    0:28:11 a bunch of existing pictures, like, hey,
    0:28:13 this was a lot faster and cheaper
    0:28:14 than hiring a photographer.
    0:28:16 I mean, of course, once people all start doing this,
    0:28:18 you’re not gonna be able to believe anyone’s profile,
    0:28:21 but at least it gets you in the door.
    0:28:23 – Yeah, I mean, how many of these dating profiles
    0:28:26 are completely honest and truthful to begin with?
    0:28:27 – That’s true, that’s true.
    0:28:29 But it’s very easy to screw up one of these too,
    0:28:31 ’cause certain people are looking for certain things, right?
    0:28:36 – Yeah, my brother’s role was anybody who had,
    0:28:39 anything Seahawks related was like an automatic out.
    0:28:40 He’s like, I don’t care about football.
    0:28:43 Anybody who’s like holding a beer is like automatic out.
    0:28:44 He’s like, is he sober?
    0:28:46 And it was just, you know, it’s kind of interesting.
    0:28:48 Like everybody has their own different filters
    0:28:50 and criteria where for somebody else who’d been like,
    0:28:52 hey, you know, you’re drinking beer,
    0:28:54 watching football, it sounds like my kind of person.
    0:28:55 – Exactly.
    0:28:56 But the conference shows that a lot of people
    0:28:57 need help in this department.
    0:28:59 So there’s clearly a demand for it.
    0:29:02 – I mean, that taps into some other trends too of,
    0:29:05 you know, people postponing a lot of major life decisions,
    0:29:07 getting married later in life, having kids later in life,
    0:29:10 like, you know, the loneliness epidemic,
    0:29:11 like this is a real thing, like help people
    0:29:13 find their partner.
    0:29:14 I mean, that taps into a big, big market.
    0:29:16 – That is until AI becomes that partner,
    0:29:18 but that’s a topic for a different episode, Nick.
    0:29:19 – That’s another episode.
    0:29:21 Recently it was like, I interviewed my AI self,
    0:29:26 like RoboNik, it just prompted ChatGPT to respond as me.
    0:29:29 And it did surprisingly well.
    0:29:32 It was like, hey, that’s kind of the answer I would’ve given.
    0:29:35 And you know, it only made up a few facts,
    0:29:37 which were a little weird, but it did surprisingly well.
    0:29:39 I was like, are you trying to take my job?
    0:29:40 – You published it on your podcast?
    0:29:41 No, I haven’t tried that yet.
    0:29:42 That sounds like a very interesting episode.
    0:29:44 – Yeah, I mean, ’cause you’ve got, you know,
    0:29:46 this 10-year body of work out on the internet too,
    0:29:48 where, you know, it absolutely could respond to Steve.
    0:29:51 – Link that episode up, I wanna listen to that one.
    0:29:53 That sounds like a great idea, by the way.
    0:29:53 – Yeah, love it.
    0:29:55 – All right, I’ll send that one to you.
    0:29:57 – We’ve got more business idea giveaways with Steve
    0:30:00 coming up right after this.
    0:30:02 – Friends don’t let friends overpay for wireless,
    0:30:03 which is why I’m excited to partner
    0:30:05 with Mint Mobile for this episode.
    0:30:08 Don’t let the traditional big wireless carriers
    0:30:09 take you for a ride this year.
    0:30:11 I made the switch to Mint Mobile over five years ago
    0:30:14 and haven’t looked back, saving thousands of dollars
    0:30:15 over that time.
    0:30:17 With Mint Mobile, you get premium wireless plans
    0:30:19 starting at 15 bucks a month.
    0:30:21 All of those plans come with high-speed data
    0:30:23 and unlimited talk and text
    0:30:25 on the nation’s largest 5G network.
    0:30:27 You can use your own phone with any Mint Mobile plan
    0:30:29 and even bring over your existing phone number
    0:30:31 and all your existing contacts.
    0:30:34 So join me in ditching overpriced wireless this year
    0:30:36 and get three months of premium wireless service
    0:30:39 from Mint Mobile for just 15 bucks a month.
    0:30:41 If you like your money, Mint Mobile’s for you.
    0:30:44 Shop plans at mintmobile.com/sidehustle,
    0:30:47 that’s mintmobile.com/sidehustle,
    0:30:49 upfront payment of $45 for three month,
    0:30:53 five gigabyte plan required, equivalent to $15 per month.
    0:30:56 New customer offer for first three months only,
    0:30:58 then full-price plan options available.
    0:31:02 Taxes and fees extra, see Mint Mobile for details.
    0:31:03 Look, payday is awesome,
    0:31:05 but when you’re the one running payroll,
    0:31:08 calculating taxes and deductions, staying compliant,
    0:31:10 is not as simple as it was
    0:31:11 when you’re just on the receiving end.
    0:31:14 That is unless of course you have our sponsor, Gusto.
    0:31:17 Gusto is a simple online payroll and benefits tool
    0:31:20 built specifically for small businesses like yours.
    0:31:21 Gusto gets your team paid
    0:31:24 while automatically filing your payroll taxes.
    0:31:27 Plus you can offer other benefits like 401k,
    0:31:28 health insurance, workers comp,
    0:31:32 and it works for both W2 and 1099 workers.
    0:31:33 Gusto’s gotten a lot of love
    0:31:35 from sidehustle show guests over the years.
    0:31:37 And some friends of mine have even mentioned using it
    0:31:38 to pay their own salary.
    0:31:40 On top of that, they’ve got great customer service
    0:31:43 and certified HR experts are standing by to help
    0:31:44 if you have any question.
    0:31:47 It’s no wonder why more than 300,000 small businesses
    0:31:49 already trust Gusto to help run their payroll.
    0:31:52 And 99% of them say the value they get from Gusto
    0:31:54 is worth the price.
    0:31:56 Sidehustle show listeners get three months free
    0:31:59 when you go to gusto.com/sidehustle.
    0:32:02 Again, that’s gusto.com/sidehustle to try three months free.
    0:32:05 All right, what’s next?
    0:32:06 Is it my turn?
    0:32:07 – It’s your turn, but I got a couple more too.
    0:32:12 Next one for me is in the world of content creation.
    0:32:14 And I’m calling this, I’m feeling lucky
    0:32:17 for podcast editing.
    0:32:19 And so what we’ve learned over 10,
    0:32:21 almost 12 years of podcast editing,
    0:32:25 it is at least as much about what you don’t say
    0:32:28 as what you say, like what you don’t air.
    0:32:31 And so my job as the host is to cut the fluff,
    0:32:33 cut the stuff that doesn’t add to the conversation
    0:32:35 or like, you know, we went off this tangent
    0:32:37 and didn’t really go anywhere
    0:32:40 or that question kind of landed with it, like, okay, fine.
    0:32:42 And so my job after recording
    0:32:43 is been to go through the transcript
    0:32:45 and find those little sections, you know,
    0:32:47 just to try and tighten that up
    0:32:49 and maybe we’ll record for an hour
    0:32:51 and try and find the best 50 minutes.
    0:32:53 And maybe there’s a sliding scale on this,
    0:32:55 you know, I’m feeling lucky editor.
    0:32:57 I think this is going to rely on AI.
    0:32:58 You feed in the transcript,
    0:33:03 you feed in examples of past episodes that you really like.
    0:33:06 And my thought is this is going to make suggestions
    0:33:08 on where to trim the fat.
    0:33:10 What could you cut out of this
    0:33:13 and not lose the overall message and takeaways,
    0:33:15 but just make it a tighter listening experience?
    0:33:18 – I’ve been waiting for a tool like that
    0:33:19 as long as I’ve been podcasting.
    0:33:21 (laughing)
    0:33:23 I think the closest thing that I’ve used for that
    0:33:26 is a tool called Opus Clip.
    0:33:27 Have you tried that tool?
    0:33:31 – No, this is like the, we’ll make AI shorts for you.
    0:33:32 – Yeah, it’ll make shorts for you,
    0:33:34 but it actually does a reasonably good job of picking out
    0:33:36 like something that you can just cut to the front,
    0:33:38 you know, to get that hook and the attention.
    0:33:39 – Okay.
    0:33:40 – But something like that,
    0:33:44 more along the lines of what you just described,
    0:33:46 I would definitely pay for a tool like that.
    0:33:47 No questions asked.
    0:33:50 – This is where I love being a podcast guest
    0:33:52 where I just show up and as soon as the recording is done,
    0:33:53 like my work is over,
    0:33:55 but as the host, it’s like, well now,
    0:33:57 now I gotta review this whole transcript
    0:33:57 to figure this out.
    0:33:58 – I know.
    0:34:00 – And you thankfully have an editing service
    0:34:02 to help you to perform those actual cuts,
    0:34:04 but even just a starting point, you know,
    0:34:05 maybe that’s what it is.
    0:34:08 It’s like, okay, we want to end the sliding scale is like,
    0:34:09 you know, I want to, you know,
    0:34:10 how strict did you want it to be?
    0:34:13 And like, okay, it’s only going to keep the best 15 minutes.
    0:34:14 I think that would be really, really hard.
    0:34:17 But if you’re just, I want to trim 10%, you know,
    0:34:19 give me the bottom 10% of this episode
    0:34:20 and maybe it will make suggestions on that.
    0:34:23 – So all these ideas that I’ve given you
    0:34:24 are just ones that I’ve come up with
    0:34:26 as a result of things that have happened in my life.
    0:34:28 So as I mentioned before,
    0:34:30 my mom just moved in our neighborhood.
    0:34:31 And, you know, as you get older,
    0:34:33 you want to spend more time with your parents, right?
    0:34:35 And what I’ve discovered just hanging out
    0:34:38 with my mom a lot more is that she has all these stories
    0:34:40 to tell that you don’t know about,
    0:34:41 that you probably wouldn’t have asked
    0:34:43 when you were younger, right?
    0:34:44 – Yeah.
    0:34:47 – And so there was this service that we used a while back
    0:34:50 where the company basically just emails your mom
    0:34:52 or your parent a list of questions,
    0:34:54 and then they compile their answers in a book for you,
    0:34:55 right?
    0:34:57 But I was thinking of taking that one step further.
    0:34:59 So this is a book that sits on my shelf that I treasure now
    0:35:01 ’cause it’s all stories, but.
    0:35:02 – What service did you use for that?
    0:35:04 – I forgot what it was called,
    0:35:06 but I can find out for your listeners if they want.
    0:35:07 – Okay.
    0:35:08 – The problem with that service though,
    0:35:11 was like the parent or whatever has to do a lot of writing.
    0:35:12 – Yeah.
    0:35:13 – And it’s actually quite burdensome for them,
    0:35:15 especially if English isn’t their first language.
    0:35:18 So what I was thinking about doing
    0:35:20 was taking that one step further.
    0:35:21 All you have to do is you come with the questions
    0:35:24 ahead of time and then you just take a film crew
    0:35:26 and you just go interview that person.
    0:35:27 That way you have it on video.
    0:35:29 I think that would be much more valuable.
    0:35:31 I love the book, don’t get me wrong,
    0:35:34 but it was just kind of hard to make sure it got written in.
    0:35:36 Whereas with video, if you send a film crew there,
    0:35:38 you know, it’s just off the cuff
    0:35:40 and it’s actually your parents speaking,
    0:35:42 which is a valuable keepsake for anyone to have.
    0:35:44 – Yeah, and then they can turn it
    0:35:46 into like a documentary style.
    0:35:48 – Yes, yeah, and maybe that could be an extra service.
    0:35:50 You turn it into, you do the editing
    0:35:52 and you turn it into a documentary type thing.
    0:35:53 – I think this would be really cool
    0:35:55 ’cause you’re exactly right.
    0:35:57 You’ve looked into some of these parent story
    0:36:00 capture services and you’re exactly right.
    0:36:02 It’s like, it’s a gift.
    0:36:03 That’s what we were looking at for Christmas gifts,
    0:36:05 but it’s like, no, this is just a lot of work.
    0:36:06 Like, you know, all of a sudden every month
    0:36:08 you got to answer all these questions
    0:36:10 and you know, for what real benefit,
    0:36:12 like you already know these stories.
    0:36:15 This is more of a gift for us, but it was challenging.
    0:36:19 And it kind of first came to mind with my grandpa
    0:36:20 on my dad’s side.
    0:36:22 So listen to the hardcore history,
    0:36:24 like 18 hour saga of, you know, World War II
    0:36:25 in the Pacific.
    0:36:26 And I know we served there.
    0:36:28 Is there like, you know, Navy quarter master
    0:36:30 or something in Northern Australia?
    0:36:32 You know, that’s like all I know,
    0:36:35 but it’s like, what else, you know,
    0:36:36 what was your level of involvement here?
    0:36:38 Like, did you see combat?
    0:36:39 What was it like being shipped off
    0:36:41 in 20 years old across the world?
    0:36:44 Like, all that kind of stuff is gone now.
    0:36:46 And I think this is a really powerful one
    0:36:47 to potentially capture some of that
    0:36:48 for future generations.
    0:36:50 – And this is instantly why I interviewed
    0:36:52 my mom for the podcast.
    0:36:54 It wasn’t for my listeners, you know,
    0:36:56 it was more so I could have her on the episode.
    0:36:59 So you could do the same thing just audio wise too,
    0:37:00 just over zoom.
    0:37:02 It’d be, you know, kind of informal.
    0:37:03 And if you’re good at asking questions
    0:37:05 and getting extra information out,
    0:37:07 like me and you are, for example,
    0:37:09 we could turn this into a service.
    0:37:11 – This is on SNL, like with the son is interviewing the dad
    0:37:14 and then they, you know, get super vulnerable, you know,
    0:37:15 just have these conversations
    0:37:18 because all of a sudden you put mics in front of their faces
    0:37:20 and then they turn to the camera
    0:37:22 and do like a Squarespace ad read.
    0:37:27 – I haven’t seen that episode off to check it out.
    0:37:28 – It was, okay.
    0:37:31 So that’s kind of the end of life or approaching end of life.
    0:37:33 How do we capture some of these stories?
    0:37:35 You know, it’s like the movie Coco, you know,
    0:37:37 and Ector is fading away.
    0:37:38 Like, oh, he’s being forgotten, right?
    0:37:40 How do we, how do we remember the people who came before?
    0:37:42 I think that’s a really cool idea.
    0:37:45 And like that, you know, professional filmmaking.
    0:37:48 So like to rent out even freelance professionals
    0:37:49 to do this for a day, it’s not going to be cheap,
    0:37:52 but it’s not going to be like over the moon expensive.
    0:37:54 Then the one I have is the opposite of that,
    0:37:56 not end of life, but beginning of life.
    0:37:59 I’m going to call this the digital baby service.
    0:38:02 We’re going to secure your kid’s domain name.
    0:38:04 We’re going to claim their social media handles.
    0:38:08 We’re going to register their Gmail account.
    0:38:10 And for this, we’re going to charge you,
    0:38:11 I don’t know, a hundred bucks a year.
    0:38:14 Like, you know, there’s going to be a decent margin
    0:38:15 because basically the domain,
    0:38:16 all this stuff is free except for the domain,
    0:38:19 which maybe costs 10, 12 bucks a year to renew.
    0:38:21 But we’re just going to secure this for you
    0:38:23 so you don’t have to worry about it.
    0:38:26 And so when your kid becomes old enough
    0:38:27 that they care about this, you know,
    0:38:30 all of a sudden we have that lockdown for you.
    0:38:32 This is something that I did when the kids were born.
    0:38:34 I would better go, you know, register their domain names.
    0:38:36 Just in case, you know, we wouldn’t want anybody else
    0:38:37 to have that.
    0:38:40 So it’s something that would probably be,
    0:38:42 there might be a market for that as a service.
    0:38:45 – Yeah, actually there’s a lot of things that you could do.
    0:38:47 But yeah, it would be a service where you just locked down
    0:38:49 the names for any relevant service
    0:38:51 that you might not be able to think about, right?
    0:38:53 Besides the obvious ones.
    0:38:54 – Yeah. – Yeah, I like that idea.
    0:38:56 – Kind of along those same lines.
    0:38:58 My next idea is a little bit,
    0:39:00 well, it more caters to like the personalities
    0:39:02 of the younger folks these days.
    0:39:05 So I kind of got this idea after reading an article
    0:39:09 about how people are paying money to rent venues
    0:39:11 for social media.
    0:39:14 So for example, a lot of these make money online guys
    0:39:17 literally rent a jet set.
    0:39:18 So it looks like you’re on a private jet
    0:39:20 when you’re really not. – Okay.
    0:39:22 – And I think that’s just like a reflection
    0:39:23 of where society has been going.
    0:39:25 But you could profit from it by just creating
    0:39:28 a bunch of these sets, whether it be a private jet
    0:39:32 or a luxury hotel suite or a botanical garden
    0:39:35 or just something cool where it’s literally just the set
    0:39:38 for Instagramming or doing lives from
    0:39:40 and then just rent that time out to people.
    0:39:41 – Wow. – I might have a problem
    0:39:43 with this one, but I thought of it
    0:39:45 ’cause people are paying for these services.
    0:39:48 – Yeah, I think there’s probably something to that.
    0:39:50 And yeah, you have a warehouse space
    0:39:52 where you have like four or five of these set up.
    0:39:53 – Yeah. – Have people come in
    0:39:55 or you’re two hour block, you know,
    0:39:57 they come in and knock out a bunch of reels
    0:39:59 or a bunch of videos and you’re set.
    0:40:02 – This is very pervasive in China actually.
    0:40:05 So if you see like a TikTok video of a factory,
    0:40:08 of someone like, you know, making stuff,
    0:40:10 chances are it’s fake.
    0:40:11 Like literally it’s just like a table
    0:40:14 and just like the backdrop of it with this machine
    0:40:16 and like rotating the same products over and over again.
    0:40:18 – Okay. – So I’ve been just seeing
    0:40:21 a lot more of those, you know, debunked.
    0:40:24 ‘Cause you know, people wanna look like they’re successful
    0:40:25 or doing these things.
    0:40:27 And maybe it’s just like a sad reflection
    0:40:29 of where we’re going, but you know,
    0:40:32 there’s a market there for renting out these services.
    0:40:34 – Yeah, this was a speculation for years
    0:40:36 or certain influencers like, oh, you know,
    0:40:39 they’re standing in front of the rented Lamborghini.
    0:40:40 They don’t really own that.
    0:40:41 Like that’s not really their life.
    0:40:44 It’s like, I don’t know, I guess maybe a certain demographic
    0:40:46 that appeals to, it’s like, who cares?
    0:40:48 – It’s the younger folks.
    0:40:51 ‘Cause we’re old and crotchety now, Nick, you know.
    0:40:52 – Get off my lawn.
    0:40:54 No, but this is cool.
    0:40:56 And I do love me a rental business.
    0:40:59 We’ve talked about, you know, the photo booth business.
    0:41:01 We’ve talked about renting mobility scooters.
    0:41:03 We had a guy renting out, you know, reusable,
    0:41:05 like moving boxes or, you know, plastic storage bins,
    0:41:06 basically.
    0:41:09 And so here’s another example of something.
    0:41:11 Hey, build it once or build that set once
    0:41:12 and get paid for it over and over again.
    0:41:13 – What do you got?
    0:41:14 You got a couple more?
    0:41:17 – I’ve got, I think one more.
    0:41:20 And this is around a personal pain point of mine.
    0:41:23 And I’m, you know, curious to get, you know,
    0:41:25 your take on this as a prolific YouTuber these days.
    0:41:29 What I struggle with is the scripting, right?
    0:41:30 That’s kind of the bottleneck for me.
    0:41:33 And we’ve got this huge body of content we’ve seen
    0:41:37 in my mind, like people stating very obvious things.
    0:41:39 Like, hey, have you ever thought about this as a side hustle?
    0:41:41 Like, really?
    0:41:43 Like that is getting a hundred thousand views.
    0:41:45 Like, that’s like the most basic idea ever.
    0:41:47 But it’s like, it’s all in this scripting.
    0:41:51 It’s some sort of video scripting service or, you know,
    0:41:53 maybe it’s an AI or maybe it’s a human
    0:41:55 where it’s like, just, just tell me what to record.
    0:41:58 Like do it in my voice, you know, load it up.
    0:41:59 I could fire up the teleprompter or I could just do
    0:42:01 the voiceover and we’ll, you know,
    0:42:02 lay over some other imagery.
    0:42:05 But just that’s like the big bottleneck
    0:42:07 in producing more video content for me.
    0:42:09 – If you find such a service,
    0:42:11 I would sign up in a heartbeat.
    0:42:12 You’re absolutely right.
    0:42:15 The scripting is where it’s the most time consuming.
    0:42:17 I’ve got it down now where I can script something
    0:42:19 with the help of AI in about 90 minutes
    0:42:21 for a 10 minute video, right?
    0:42:23 – Yeah, that’s still 90 minutes though.
    0:42:25 That’s helpful to hear that it’s not instant for you.
    0:42:26 – Well, if you think about it this way,
    0:42:28 I used to spend a lot more time on a blog post.
    0:42:31 I used to spend like three or four hours on a blog post.
    0:42:33 And what I like about YouTube scripting
    0:42:35 is it doesn’t have to be grammatically correct
    0:42:38 nor does it have to have the proper punctuation either.
    0:42:39 And so that’s why it’s faster for me.
    0:42:41 But yes, I’ve tried so many things, Nick.
    0:42:44 Training AI to talk like me.
    0:42:45 And we have enough body of work
    0:42:49 between the two of us now that it’s pretty easy to do that.
    0:42:53 But I don’t think it’s just hard to find that replacement
    0:42:54 from what I’ve seen.
    0:42:57 – What’s a typical process for you going from
    0:42:59 something that you maybe have written about.
    0:43:02 It could be years ago, but it’s still relevant
    0:43:04 to turn that into a video version.
    0:43:05 ‘Cause it’s like, there’s a different formula, right?
    0:43:07 You can just read off the blog posts
    0:43:09 and have that be compelling.
    0:43:10 – You know what’s funny is
    0:43:11 that’s how I started my YouTube channel.
    0:43:13 I just read the posts and you’re right,
    0:43:15 that doesn’t work well.
    0:43:18 I can corroborate that.
    0:43:22 So you can just feed it into chat you BT or Claude.
    0:43:24 And I have a prompt for this,
    0:43:25 ’cause I do less of this now,
    0:43:30 but I had a process for this where you give it a prompt
    0:43:31 and since we have enough workout
    0:43:35 that you can say in the voice of Nick Lover or Steve Chu.
    0:43:36 And it comes out with something
    0:43:38 that you can modify into a script.
    0:43:40 And then you also have to make changes to it.
    0:43:42 So it’s not, it still takes time,
    0:43:45 but it makes things much faster.
    0:43:46 ‘Cause there’s a whole big difference
    0:43:50 between SEO written blog than there is,
    0:43:51 a compelling YouTube video.
    0:43:52 – Well, speaking of YouTube,
    0:43:55 you’re closing in on half a million subscribers
    0:43:57 over on the My Wife Quit Her Job channel.
    0:44:00 Well, what kind of videos do you find do well?
    0:44:01 Like help me out on the,
    0:44:03 I’m gonna pick your brain for some free coaching here.
    0:44:04 – I can, yeah.
    0:44:07 It’s been a struggle, it’s been a struggle, Nick.
    0:44:11 So I teach e-commerce and what I found is that
    0:44:14 if I just go and teach e-commerce on that channel,
    0:44:16 it gets like no views, right?
    0:44:17 Because that’s not what people want.
    0:44:21 Like the common folk does not want e-commerce strategies,
    0:44:23 which is unfortunately my specialty.
    0:44:26 I mean, that’s what I like creating content about.
    0:44:29 So the struggle is mixing that content,
    0:44:31 my teaching content with something
    0:44:34 that the mainstream viewer actually wants to see.
    0:44:37 So it’s basically dumbing down the content.
    0:44:39 Maybe that’s not the right word.
    0:44:42 Making it more appealing to the masses, that’s the secret.
    0:44:45 – Any videos that have done particularly well for you?
    0:44:46 – I mean, I have a whole bunch of videos
    0:44:48 that have gotten over a million views
    0:44:50 that when I published the time were topics
    0:44:51 that were in the news too.
    0:44:54 So recency helps too, what people are searching for
    0:44:56 and wanting to look about, read about.
    0:44:57 And right now, if you think about it,
    0:44:59 I feel like the world is in chaos right now,
    0:45:01 at least the US is in chaos.
    0:45:02 There’s tons of topics that people
    0:45:03 are searching for right now.
    0:45:05 – Any criteria you use, like a TubeBuddy
    0:45:07 or a vidIQ to come up with?
    0:45:09 – I use vidIQ.
    0:45:10 – What’s the metric you’re looking for?
    0:45:13 Like minimum search volume or minimum score there?
    0:45:15 – I don’t actually even look at search volume anymore.
    0:45:17 I mean, I do as a last step.
    0:45:19 I should say, I shouldn’t say I don’t look at it at all.
    0:45:21 But I’m just trying to create topics
    0:45:25 that I know I can do a good job writing a good hook for.
    0:45:27 And then keyword research is actually secondary.
    0:45:29 It didn’t start out that way, but now that’s how I do it.
    0:45:30 – Hook first, keyword research?
    0:45:32 I got one more idea for the audience before we go.
    0:45:35 This is something that once again,
    0:45:37 I got from talking to with my mom,
    0:45:38 ’cause we hang out a lot more now
    0:45:39 if she lives right down the street.
    0:45:42 This is what I call like a forgotten skills
    0:45:43 online course series.
    0:45:47 So my mom, you know, back in the old days,
    0:45:48 she was telling about all these skills
    0:45:50 that she had to do from first principles.
    0:45:53 Like there’s a lot of things we take for granted now, right?
    0:45:55 That everything’s machine made and whatnot.
    0:45:57 But back in the day, they did stuff by hand.
    0:46:01 And so we’re talking about skills like Asian calligraphy,
    0:46:03 Morse code, how to read a map.
    0:46:05 Like, I don’t know if…
    0:46:07 I don’t think my kids know how to read a map, right?
    0:46:08 ‘Cause it’s a skill that you don’t need anymore
    0:46:10 ’cause you have GPS and whatnot.
    0:46:12 Metalworking, old school photography
    0:46:14 where you’re developing photos with the chemicals
    0:46:16 and everything, just a way to document
    0:46:18 and teach all those old school things
    0:46:19 and put them in one place.
    0:46:22 – I mean, what’s the point of learning Morse code
    0:46:23 at this point?
    0:46:24 You try to send somebody a telegram?
    0:46:27 – Well, so the idea is there’s a bunch of people
    0:46:30 out there that, like for me, as an example,
    0:46:32 who would wanna just learn these things
    0:46:33 from first principles.
    0:46:36 Like my personality is such that I don’t like,
    0:46:39 depending on services handling everything for you.
    0:46:40 – Yeah.
    0:46:42 – Because once something goes down, you’re in trouble.
    0:46:44 So I actually would like to learn these things
    0:46:47 from first principles and I can’t be the only one out there.
    0:46:47 – Fair enough.
    0:46:49 How to read a map I’m on board with.
    0:46:53 Metalworking has not been relevant to my life
    0:46:54 ever since like Metalworking, Merit Badge
    0:46:55 or something when I was 12.
    0:46:58 – Well, these are just examples for me, right?
    0:46:59 Like Asian calligraphy, you know,
    0:47:02 artistic things that are not as big of a deal now,
    0:47:04 but they’re still beautiful.
    0:47:06 And I think the art should be carried on
    0:47:08 to future generations, that sort of thing.
    0:47:09 – That’s fair.
    0:47:11 All right, those are all the ideas that I’ve got.
    0:47:12 You got anything else?
    0:47:14 – I think that’s pretty much it.
    0:47:16 Yeah, we’ve covered a lot in this episode actually.
    0:47:17 – Yeah, this was a ton of fun.
    0:47:20 Some really good ones out there that I hope
    0:47:22 you as a listener will go and run with.
    0:47:23 Like I mentioned, this is our third round
    0:47:25 of business idea giveaways.
    0:47:28 If you like this format, go check out the other two.
    0:47:32 Those are numbers 530, episode 530
    0:47:35 and episode 563 in your archives.
    0:47:38 You’ll be able to scroll down in your podcast app
    0:47:39 and find those.
    0:47:41 Again, my wife quitherjob.com.
    0:47:42 You can find Steve over there.
    0:47:45 Check him out on YouTube by the same name.
    0:47:46 My wife quit her job.
    0:47:48 Big thanks to Steve for sharing his insight once again.
    0:47:51 Being a repeat guest, big thanks to our sponsors
    0:47:53 for helping make this content free for everyone.
    0:47:55 You can hit up sidehustlenation.com/deals
    0:47:59 for all the latest offers from our sponsors in one place.
    0:48:00 That is it for me.
    0:48:01 Thank you so much for tuning in.
    0:48:03 If you’re finding value in the show,
    0:48:05 the greatest compliment is to share it with a friend.
    0:48:08 So fire off that text message to that friend of yours
    0:48:10 who’s always kicking around new business ideas.
    0:48:12 I know you got somebody like that in your life.
    0:48:13 Until next time, let’s go out there
    0:48:14 and make something happen.
    0:48:16 And I’ll catch you in the next edition
    0:48:18 of The Side Hustle Show.

    It’s time for another round of business idea giveaways, and to help me out is a long-time friend and friend of the show, Steve Chou, a serial entrepreneur who built not one but two 7-figure businesses starting both as side hustles — MyWifeQuitHerJob.com and BumbleBeeLinens.com.

    It’s becoming a tradition; this is our 3rd round of business idea giveaways. If you find you like this format, make sure to go check out the other two.

    Full Show Notes: 19 Business Ideas Free for the Taking

    New to the Show? Get your personalized money-making playlist here!

    Sponsors:

    Airbnb — Discover how much your home could be worth and find a professional co-host today!

    Mint Mobile — Cut your wireless bill to $15 a month!

    Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!

    OpenPhone — Get 20% off of your first 6 months!

    Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

  • Jay Shetty on Life, Love, and the Business of Podcasting

    AI transcript
    0:00:02 >> Support for this show comes from Indeed.
    0:00:06 Indeed’s sponsored jobs can help you stand out and hire fast.
    0:00:08 Your post even jumps to the top of the page for
    0:00:11 relevant candidates to make sure you’re getting seen.
    0:00:12 There’s no need to wait any longer.
    0:00:15 Speed up your hiring right now with Indeed.
    0:00:18 And listeners of this show will get a $100 sponsored job credit.
    0:00:23 To get your job’s more visibility, at indeed.com/voxca.
    0:00:27 Just go to indeed.com/voxca right now and
    0:00:31 support this show by saying you heard about Indeed on this podcast.
    0:00:33 Indeed.com/voxca.
    0:00:35 Terms and conditions apply.
    0:00:38 Hiring Indeed is all you need.
    0:00:42 >> Okay, business leaders, are you here to play or are you playing to win?
    0:00:45 If you’re in it to win, meet your next MVP.
    0:00:46 NetSuite by Oracle.
    0:00:50 NetSuite is your full business management system in one convenient suite.
    0:00:52 With NetSuite, you’re running your accounting, your finance, your HR,
    0:00:56 your e-commerce, and more all from your online dashboard.
    0:01:01 Upgrade your playbook and make the switch to NetSuite, the number one cloud ERP.
    0:01:06 >> Get the CFO’s guide to AI and machine learning at netsuite.com/vox.
    0:01:08 NetSuite.com/vox.
    0:01:11 >> This is an ad from BetterHelp Online Therapy.
    0:01:15 We always hear about the red flags to avoid in relationships, but
    0:01:18 it’s just as important to focus on the green flags.
    0:01:19 If you’re not quite sure what they look like,
    0:01:22 Therapy can help you identify those qualities so
    0:01:25 you can embody the green flag energy and find it in others.
    0:01:30 BetterHelp offers Therapy 100% online and sign up only takes a few minutes.
    0:01:34 Visit BetterHelp.com today to get 10% off your first month.
    0:01:36 That’s BetterHelp, H-E-L-P.com.
    0:01:43 >> Episode 337, 337 is Erica covering Southwestern Louisiana in 1937.
    0:01:47 J. R. R. Tolkien published The Hobbit, true story.
    0:01:49 My porn name was inspired by The Hobbit.
    0:01:51 Call me Dildo Baggins.
    0:02:01 [MUSIC]
    0:02:05 >> Okay, what’s going on?
    0:02:07 I am on vacation for the week.
    0:02:09 I am in Zermatt.
    0:02:10 Why am I in Zermatt?
    0:02:11 Because I can be.
    0:02:16 And that light at the end of the tunnel where my kids are no longer gonna be.
    0:02:20 I’m so freaked out about all this data around 90% of the time you’re gonna spend
    0:02:23 with your kids is before they’re 18 and my kids are barreling towards 18.
    0:02:30 So I’m spending most of my disposable time and money on spending time with them.
    0:02:32 Anyways, in place of our regular scheduled programming,
    0:02:34 we’re sharing a conversation with Jay Shetty,
    0:02:39 the host of the world’s number one mental health podcast on purpose.
    0:02:44 I found Jay to be really nice and soulful in what you would expect from someone who
    0:02:46 has the number one podcast on mental health.
    0:02:49 We discussed with Jay his journey from monk to media mogul.
    0:02:53 The business of podcasting and the key to personal growth and success.
    0:02:57 So with that, here’s our conversation with Jay Shetty.
    0:02:59 [MUSIC]
    0:03:01 Jay, where does this podcast find you?
    0:03:04 >> I’m at my home studio in LA.
    0:03:06 >> That’s right, I have been there.
    0:03:09 It’s like a little bird’s nest overlooking all of LA.
    0:03:14 Something that people consistently ask me in an age of AI and digital is,
    0:03:19 what is the key competence should young people be studying to find success in
    0:03:20 economic security?
    0:03:24 In my view, the only enduring skill is storytelling.
    0:03:27 And I think of you as someone who has mastered storytelling.
    0:03:31 I’d love to hear a little bit of the origin story around how you
    0:03:33 developed your skills as a storyteller.
    0:03:38 >> Wow, I don’t think I’ve ever been asked that before, I love that.
    0:03:39 So I don’t disagree with you.
    0:03:45 I think storytelling is such a powerful skill and such a powerful tool.
    0:03:51 My origins of storytelling, I’d have to go back to,
    0:03:54 wow, I’m really having to look for that.
    0:03:57 >> I’ll help, you were a consultant, right?
    0:03:59 >> Yeah, but it was long before that.
    0:04:02 I think, yeah, I found it, I found it, I found it.
    0:04:04 Thank you for that prompt, I found it.
    0:04:09 I was fascinated by autobiographies growing up.
    0:04:14 So I spent my teens in the pages of Martin Luther King,
    0:04:19 Malcolm X all the way through to David Beckham and Dwayne “The Rock” Johnson.
    0:04:24 And I found myself just completely captivated by the real life stories,
    0:04:29 not just the medals, the awards, the successes, but the depression,
    0:04:33 the doubts, the fears, the pain that people had gone through.
    0:04:36 And to me, those stories moved me, they stayed with me.
    0:04:41 I, even till this day, if someone tells me something’s based on a true story,
    0:04:42 I want to watch it immediately.
    0:04:46 And so to me, my love for storytelling and my love for stories
    0:04:50 came from studying real life stories, true stories.
    0:04:54 I was never attracted to fiction as I was to non-fiction.
    0:04:59 I don’t, haven’t read much fiction in my life up until this point,
    0:05:00 unless someone really recommends something.
    0:05:05 And so my love for storytelling comes from hearing about the pains and
    0:05:06 challenges people went through.
    0:05:09 And there’s a famous quote that says,
    0:05:13 I’ve never seen a strong person with an easy past.
    0:05:19 And I really, truly believe that when we study the difficult, tumultuous,
    0:05:23 challenging pasts of people we admire,
    0:05:27 we in turn get the ability to build the strength, the resilience,
    0:05:31 and the confidence through their journey.
    0:05:34 You actually get to ask yourself, what would it look like?
    0:05:38 What does life look like for someone who’s aspiring towards great things?
    0:05:41 And going back to your point on what people are challenged by today,
    0:05:44 I think we don’t study the stories of the greats anymore.
    0:05:49 I don’t believe we dive into the pages of people who’ve come before us.
    0:05:55 We’re looking at what everyone is doing today right now in the moment on social media.
    0:06:01 We’re not looking at what they did 10, 20 years ago in their childhood bedroom,
    0:06:06 or in an interaction with a family member or whatever it may have been
    0:06:08 that is their defining moment.
    0:06:12 So I think we get lost, enamored by where they are today,
    0:06:14 where they live, what they drive, what they do.
    0:06:18 But you don’t see the foundations of how they got there.
    0:06:22 Was there a moment, an aha moment when you realized that you were good at it
    0:06:25 and that you might be able to make a living at it?
    0:06:31 I enjoyed it when I started speaking at colleges
    0:06:35 and speaking to small groups in London.
    0:06:37 I realized that I really enjoyed it.
    0:06:40 I really was fulfilled by it.
    0:06:43 But to me, it felt like something I would have to do on the weekends and evenings
    0:06:50 because I didn’t know anyone in the world who could make a living off of it personally.
    0:06:53 So I really believed that I would have to work a real day job,
    0:06:55 being a consultant at the time.
    0:06:58 And on top of that, I would do this on the evenings and weekends
    0:07:00 because it’s what fulfilled me,
    0:07:03 especially because what I would talk about was eastern wisdom,
    0:07:07 which at the time especially was extremely niche, very small.
    0:07:11 Even till this day, I think it’s still making its waves into the mainstream.
    0:07:16 But eastern wisdom was something that was not high demand.
    0:07:20 And so I was very much ready and set for the life
    0:07:24 that I would work my day job that paid the bills.
    0:07:27 And on the evenings and weekends, I would do something that was meaningful to me.
    0:07:32 It was only when I made my first set of videos.
    0:07:38 And my hope was I was doing events where maybe 5, 10, 20 people would show up.
    0:07:43 And I was thinking, “Wow, if I did this video and maybe 100 people would be affected by it,
    0:07:45 how amazing would that be?”
    0:07:49 And it was only when my first four videos, when shared by The Huffington Post,
    0:07:54 did something like 250 million views across platforms,
    0:07:57 did I really believe that there was some momentum behind the message?
    0:08:01 But at one point in my life, I had roughly 250 million views
    0:08:03 and I was four months away from being broke.
    0:08:07 So it took me a long time to realize that there was something real here.
    0:08:10 And I think a big part of that is because I just never knew anyone
    0:08:17 who had built a career out of sharing wisdom, telling stories and sharing insights.
    0:08:20 I didn’t know anyone in my personal life.
    0:08:22 And what was the first medium where you monetized it?
    0:08:24 Was it books, videos, podcasts?
    0:08:27 Like, give us the universe of Shetty.
    0:08:32 Like, how have you figured out how you built a small, what feels like a small media empire?
    0:08:34 Like, where, what is the flywheel here?
    0:08:36 What do you do for awareness?
    0:08:42 What do you do for, you know, academic heft or intellectual heft?
    0:08:43 And how do you monetize it all?
    0:08:48 Yeah, so I made videos for two years before I could actually monetize them online
    0:08:52 because I started primarily on Facebook.
    0:08:56 My videos were posted to YouTube at the time, but we didn’t have ads turned on.
    0:08:58 And then I was working for the Huffington Post.
    0:09:02 So I was a salary employee while making content for their platforms.
    0:09:06 And then when I left and I was making content for my own platforms,
    0:09:09 Facebook didn’t allow you to monetize until 2018.
    0:09:12 And I started making videos in 2016 or something like that.
    0:09:18 And so those first two years, I was just making videos because it was what I loved doing.
    0:09:21 It’s what I enjoyed. It’s what was so meaningful.
    0:09:26 And 2018, that shifted when Facebook was able to build their monetization.
    0:09:31 And so that became a very early form of monetization, of storytelling.
    0:09:34 And that was videos I was creating anyway.
    0:09:38 It was amazing. We were making videos that were getting hundreds of millions of views at the time.
    0:09:42 It’s really, really a special time in connecting with so many people.
    0:09:47 At the same time, I was learning from my audience what they wanted from me.
    0:09:52 And what I found was that a lot of people wanted coaching and meditations and insights.
    0:09:56 And they wanted to learn these practices.
    0:09:57 And so two things came from that.
    0:10:01 One was we launched my Genius app and my Genius community,
    0:10:05 which was a membership platform, a membership platform that exists today,
    0:10:08 seven years on since we launched it,
    0:10:15 where every single week I’m live wherever I am in the world for 40 minutes teaching a workshop.
    0:10:18 So I was just in Mexico for a friend’s weekend this weekend.
    0:10:20 And I’m live on the channel.
    0:10:24 And this week I’ll be in LA and I’m live on the channel, wherever I’m in the world.
    0:10:27 I’ll be live 52 weeks a year.
    0:10:31 And we found that to just build an amazing connection with my community.
    0:10:35 And it was built on the three practices that I believe are needed for transformation.
    0:10:39 So there’s coaching, consistency and community.
    0:10:43 I believe that if you want to change an area of your life, you need all three.
    0:10:46 And most of us are trying to change our life with just one.
    0:10:49 So if you have coaching, it means you know what to do.
    0:10:52 But if you don’t have consistency, you don’t know how to repeat it.
    0:10:57 And if you don’t have community, you won’t be inspired and motivated to keep going.
    0:11:01 If you only have community, you have lots of people around you that want to get there.
    0:11:04 But you don’t have coaching, you don’t know where you’re going.
    0:11:07 And if you don’t have consistency, you don’t have the habit building.
    0:11:12 And so Genius, my app was built around coaching, consistency and community.
    0:11:16 And we’ve had thousands of members from over 140 countries in the world
    0:11:19 that are members of that platform.
    0:11:20 And then I saw the value in meditation.
    0:11:25 And I was getting a lot of mentions from a lot of friends of mine
    0:11:29 that at the same time, 2016, 2018, around those times,
    0:11:31 there was this app that was having this massive impact.
    0:11:33 It was called Calm.
    0:11:35 Of course, everyone knows it now.
    0:11:38 And a lot of my friends were telling me about Calm.
    0:11:42 And a lot of other people were telling the founders of Calm about me and my work.
    0:11:44 And everyone kept telling us we should meet.
    0:11:46 So I met with the founders of Calm.
    0:11:50 I think probably the first time in 2018, somewhere like that,
    0:11:54 with Michael and Alex, who went on to become very good friends.
    0:12:00 And I love their vision of making meditation and mindfulness
    0:12:03 available in the most accessible, relevant, practical ways.
    0:12:06 So they have meditation stories read by Matthew McConaughey
    0:12:10 or meditation series by LeBron James.
    0:12:14 And so we built together something that they wanted to call the Daily J,
    0:12:20 which is where people can listen to me for seven minutes every single day,
    0:12:22 five days a week for the last three years.
    0:12:27 And that program was around, you know, $42 a year for the subscription.
    0:12:30 So that became an amazing, amazing investment in my time and energy,
    0:12:35 where we scripted a unique meditation that last seven minutes was seven minutes
    0:12:39 because we wanted to create something that you could do while washing the dishes,
    0:12:42 doing the laundry, drying your clothes.
    0:12:46 You could do it while packing your breakfast in the morning, whatever it was.
    0:12:50 We wanted to create a meditation that you could practice on top of your already busy life.
    0:12:54 And that’s had tens of millions of downloads now, that meditation series.
    0:12:59 So I found myself partnering with amazing brands that I was proud to be a part of.
    0:13:02 I found myself creating ventures like Genius.
    0:13:07 And then, of course, as we went and built the podcast, which we launched in 2019,
    0:13:09 that’s an interesting story in and of itself,
    0:13:14 because I invested everything I had in 2018 to launch the podcast in 2019,
    0:13:21 put all the money I had into production, you know, editing, all of that kind of stuff.
    0:13:24 And for anyone who’s launched a podcast, you know,
    0:13:27 you can’t monetize for the first six to 12 months
    0:13:32 because you have to have a consistent record of downloads and data.
    0:13:37 And so we didn’t start monetizing the podcast probably until late 2019, early 2020.
    0:13:40 But that turned out to be one of the best investments in my life
    0:13:42 because of the success of the podcast that we’ve had now.
    0:13:48 So I looked at everything from partnerships, platforms, and all of it came from a place of passion.
    0:13:54 I did the podcast because I had people in my life that I was coaching clients or friends
    0:13:57 that I was having these amazing offline conversations with.
    0:14:00 And I thought, how amazing would it be to have them online?
    0:14:03 The CarMap was because I loved what they were building.
    0:14:06 And I’m so grateful to be the Chief Purpose Officer of CarM.
    0:14:08 And then Genius was a need.
    0:14:10 Our audience was saying, Jay, I want you to coach me.
    0:14:12 I want your insight in my life.
    0:14:14 And so all of it was built around passions.
    0:14:19 We got so many other offers for me to build everything from apps
    0:14:23 that I didn’t want to build through to this field and that industry.
    0:14:26 We said no to so many things because they weren’t things we were passionate about.
    0:14:29 I think there were plenty more opportunities that we’ve said no to
    0:14:31 than the ones we said yes to.
    0:14:35 So you’re both in subscription and ad supported.
    0:14:37 Do you have any advice?
    0:14:41 I mean, we are constantly, it feels like every three or six months,
    0:14:45 we toy with the idea of putting some, some or all of our content behind a paywall.
    0:14:48 Because sometimes you read an ad and you think, I mean,
    0:14:51 for example, we no longer do crypto ads because I read this ad.
    0:14:54 And I think I don’t have the time to do diligence on this.
    0:14:56 And I just don’t, it just doesn’t feel right.
    0:15:01 And I actually enjoy some of the ad reads, but we always toy with the idea.
    0:15:04 Wouldn’t it be nice to kind of go more artisanal?
    0:15:06 I have a lot of respect for Sam Harris.
    0:15:08 I know you’ve built a big subscription business.
    0:15:13 Break down the pluses and the minuses in your view of kind of the ad supported model
    0:15:14 and the subscription model.
    0:15:16 And do you have a preference for one or the other?
    0:15:22 I’d say that to me, when I look at anything, I have a three step checking system.
    0:15:25 So whether we’re choosing an ad partner to come on our platform,
    0:15:27 whether we’re looking at a partnership.
    0:15:31 And it’s always been called ESM and the E stands for energy.
    0:15:35 The first thing I look at is, do I think we’re energetically matched?
    0:15:38 So when I met Michael Acton Smith and Alex, who founded calm,
    0:15:40 I really liked those guys.
    0:15:40 They’re great people.
    0:15:43 And so if I can, I’m always trying to sense energy.
    0:15:45 I loved it when you came into the studio.
    0:15:46 I thought we hit it off.
    0:15:48 I hope we can do lots more together.
    0:15:51 I’m someone who likes to live in an energetic space.
    0:15:53 The second is strategy.
    0:15:57 Do I really believe now that we’ve passed through the gate of energy,
    0:16:04 do I really believe that strategically this partner, this brand, this idea
    0:16:06 whether it be a venture, is it strategically accurate?
    0:16:08 Do we actually believe this has a plan?
    0:16:10 Does it strategically make sense?
    0:16:13 Does it have, do we understand the market?
    0:16:14 Do we understand demand?
    0:16:16 And I always do that second.
    0:16:19 And that’s an important second gate for it to pass through.
    0:16:21 And the M stands for money.
    0:16:25 Finally, financially, does this stack up in terms of my investment in time,
    0:16:29 in terms of what I believe our value is, that person’s value is,
    0:16:31 are we aligned financially?
    0:16:33 And so to me, ESM has always been my model.
    0:16:37 And because I think in initial times, the energy would be great
    0:16:39 and you just rush into a relationship.
    0:16:42 And it’s almost like bad dating where like,
    0:16:43 you’re like, oh, we energetically get along.
    0:16:45 We should build something together.
    0:16:47 And then, you know, three months down the line,
    0:16:48 you realize it wasn’t a good fit.
    0:16:53 And so ESM has protected me and helped me make better decisions,
    0:16:54 not that I’ve made perfect decisions,
    0:16:56 but it’s definitely been a supportive technique.
    0:17:00 When I look at both of the methods you’ve talked about,
    0:17:05 I love the fact that 99% of what I create is free.
    0:17:07 So the podcast is free.
    0:17:11 We post to Instagram every day for free.
    0:17:14 We post to YouTube every week for free.
    0:17:20 We, 99% of what we create on a yearly basis is absolutely free.
    0:17:22 Now, like you said, there’s an ads space there.
    0:17:24 Like we have ads on our podcast, of course,
    0:17:28 but they’re brands that we choose very intentionally
    0:17:31 and carefully through our research and the best we can.
    0:17:35 And that to me, I love because my goal
    0:17:37 was always making wisdom go viral.
    0:17:42 How can we make wisdom accessible, relevant,
    0:17:43 and practical to everyone?
    0:17:44 That’s where my true heart is.
    0:17:50 That’s what my joy is in knowing that someone in the middle
    0:17:54 of a country that I’ve never visited can watch my video
    0:17:55 and it can help them.
    0:17:56 That makes my day.
    0:17:57 Like that really fuels me.
    0:18:00 At the same time, what I found is that there were people
    0:18:04 who wanted to go deeper, who wanted to learn more,
    0:18:05 who wanted more commitment,
    0:18:08 the Genius app being a great membership platform.
    0:18:12 We found that those were people who wanted to commit
    0:18:15 an hour, two hours, three hours a week to do the work.
    0:18:18 Now, in order to give them something that’s of value,
    0:18:22 I also needed to put in more effort.
    0:18:24 I also needed to be able to build a platform.
    0:18:26 We have teams that are running all the behind the scenes.
    0:18:29 So if you ask me which one I prefer,
    0:18:31 the truth is I like both models.
    0:18:35 I think entrepreneurs should be open to both models
    0:18:38 because I think free is a great way to scale
    0:18:41 and membership is a great way for depth.
    0:18:43 And I value both scale and depth
    0:18:45 because scale allows me to reach someone
    0:18:47 who may never have a thought about wellness
    0:18:52 and depth allows me to reach people as deeply as I want to take them.
    0:18:55 And so to me, as someone who’s fascinated by both scale and depth,
    0:18:59 I’m not excited about the fact that someone listens to one episode
    0:19:00 and then never changes their life
    0:19:04 because I don’t believe that you’re going to transform your whole life
    0:19:06 without habits and community.
    0:19:09 At the same time, I’m not someone who’s just inspired
    0:19:11 by taking people on a long journey
    0:19:14 and not reaching people in the corners of the world.
    0:19:16 So my values are both scale and depth.
    0:19:19 And I believe there was a TED talk a few years ago
    0:19:21 that called it, I can’t remember who it was by,
    0:19:23 but it was called mass intimacy.
    0:19:26 So this idea of how do you scale an idea
    0:19:29 but then have really intimate experiences with people?
    0:19:31 So membership to me is intimacy
    0:19:33 and social media and podcasting is scale.
    0:19:36 And when you break that down further,
    0:19:41 what we realized after running genius for what was it at that time,
    0:19:45 probably like we were running genius for two to three years
    0:19:49 and we found that people needed to become leaders.
    0:19:52 So we launched my certification school
    0:19:56 because we found that now people who’d been through the program,
    0:19:57 they were saying, Jay, I want to be a part of this mission.
    0:19:59 I want to help others.
    0:20:00 I want to serve. I want to give back.
    0:20:01 I want to be involved.
    0:20:03 I don’t just want to be a student.
    0:20:05 I want to be a teacher and a leader.
    0:20:07 And so we built our certification platform
    0:20:09 to help people actually develop the skills.
    0:20:11 It’s a full 100 hour program.
    0:20:14 So a lot of our development of products and services
    0:20:17 has been based on listening to our community.
    0:20:19 And I think that’s what I would be doing
    0:20:21 when you’re making your decision
    0:20:24 is if you’re hearing people say, Scott,
    0:20:25 I really want a membership.
    0:20:26 Like I want to learn more from you.
    0:20:28 I want to have more access to you.
    0:20:30 I don’t just want you talking to all of us.
    0:20:33 I want you talking to a small group of us.
    0:20:36 I think it’s listening to your audience and community
    0:20:38 that makes us make amazing shifts.
    0:20:40 So for us, everything we’ve developed
    0:20:43 has been constantly, consciously listening intently
    0:20:46 to what our audience wants, what they need,
    0:20:47 how we can make it better.
    0:20:50 And I think that’s the fun of being a creator there.
    0:20:51 You’re not just building your vision.
    0:20:53 You’re building the vision that your audience wants.
    0:20:56 You’re also, I mean, you’re definitely,
    0:20:57 you’re going, in my sense, or what I’ve read
    0:20:58 is you’re going multi-channel.
    0:21:00 That you’re actually taking your podcast on tour.
    0:21:01 Is that correct?
    0:21:03 That’s right. Yeah. I’m so excited.
    0:21:06 It’s the first time we’ve ever taken the podcast on tour.
    0:21:12 So two years ago, I went on a nearly 40 city world tour,
    0:21:14 which was a one-man show led by myself.
    0:21:17 But this time, I’m actually going to interview guests on stage.
    0:21:21 And I just felt that the podcast is now, what, six years old?
    0:21:25 And it felt like the right time to go out there.
    0:21:26 And I was thinking, all these people are trusting us
    0:21:28 with their ears every day.
    0:21:30 And I was like, I want to meet the people
    0:21:31 who make on purpose what it is.
    0:21:33 I always say on my podcast,
    0:21:35 “Hey, if you see me on the streets, come and say hi.
    0:21:36 If you listen on purpose,
    0:21:38 tell me that you listen to the podcast.”
    0:21:39 And I get lots of people coming.
    0:21:40 It’s nice, isn’t it?
    0:21:41 Yeah, I get lots of people coming up to me.
    0:21:43 So I thought, how awesome would it be
    0:21:45 to actually travel, bring out guests
    0:21:48 that people also are excited to see in the flesh?
    0:21:50 I hope maybe you’ll come out to one of them
    0:21:51 and be a guest for us.
    0:21:52 That would be amazing.
    0:21:55 And I think also giving people the opportunity
    0:21:57 to ask me questions, ask the guest questions,
    0:22:00 I think it’s a dynamic experience
    0:22:02 that you don’t get to do on a podcast.
    0:22:03 So I’m excited to take it on tour.
    0:22:05 So we’re starting with North America,
    0:22:07 and then hopefully we’ll take it across
    0:22:08 different parts of the world as well.
    0:22:11 It feels to me like podcasts saying,
    0:22:12 I mean, the original guys,
    0:22:14 the Mark Marins, the Alec Baldwin’s,
    0:22:18 there were some kind of initial people in podcasting,
    0:22:19 and Joe Rogan is endured,
    0:22:22 but there’s a constant reshuffling.
    0:22:23 I have noticed, for example,
    0:22:26 I think Joe Rogan is about to be displaced,
    0:22:30 either by Mel Robbins or a kid here named Stephen Bartlett.
    0:22:32 There’s just a constant disruption
    0:22:33 in the podcasting space.
    0:22:36 And because I’m obsessed with affirmation of other people,
    0:22:38 and I’m always feeling economically insecure,
    0:22:40 I check the rankings every day,
    0:22:43 and I can’t get over just how dynamic
    0:22:44 the rankings are right now,
    0:22:48 meaning that I would bet in the top 100 podcasts,
    0:22:49 30 of them, and it feels like 50,
    0:22:51 weren’t there six months ago,
    0:22:53 which means 30 or 50 that were in the top 100
    0:22:54 and are no longer there.
    0:22:55 What are your observations?
    0:22:57 I mean, I think people think of you
    0:22:59 as a very spiritual guy on a podcast,
    0:23:00 but you’re also a business person.
    0:23:02 When you sit down with your team
    0:23:03 and you think about the dynamics
    0:23:04 of the business right now,
    0:23:06 what do you see out there?
    0:23:07 What do you think is shaking up the industry?
    0:23:11 So, yeah, it’s a really interesting question,
    0:23:12 and I love talking about these things,
    0:23:17 and I really believe that talking just suddenly
    0:23:18 to the point that you mentioned
    0:23:20 about spirituality and business,
    0:23:23 one of my favorite thoughts from Martin Luther King is,
    0:23:27 those who love peace need to learn to organize themselves
    0:23:28 as well as those who love war.
    0:23:31 And so when I look at my strategic mind
    0:23:32 and when I look at my business mind,
    0:23:36 I’ve become extremely organized about spreading wisdom
    0:23:38 because I believe that if I’m not,
    0:23:40 this wouldn’t even exist.
    0:23:41 I wouldn’t even be around today.
    0:23:44 I started creating content nine years ago,
    0:23:46 and the fact that we still exist
    0:23:49 is only because we’ve had to be thoughtful
    0:23:50 and mindful about how we build,
    0:23:53 and I think mindfulness and strategy
    0:23:55 are more aligned than people may think.
    0:23:59 So, anyway, to answer your question more directly,
    0:24:01 there’s a couple of things.
    0:24:05 The first thing is when a lot of us started out,
    0:24:06 I mean, I can’t speak to Joe Rogan
    0:24:08 because there’s so many more years before me,
    0:24:11 but when you look at my content journey on social media,
    0:24:14 whether it’s Facebook where we have 30 million followers,
    0:24:16 Instagram where we have 16 million followers,
    0:24:18 TikTok where we have four and a half million followers,
    0:24:22 the podcast where we do 100 million downloads,
    0:24:25 hundreds of millions of downloads every year,
    0:24:30 the differences is that it was all organic.
    0:24:34 And what I mean by that is we never did any paid advertising.
    0:24:37 And what I’ve noticed in the last six to 12 months
    0:24:40 is a lot of the rise has come from paid models,
    0:24:42 more strategic models,
    0:24:45 the industry getting smarter and sharper,
    0:24:47 giving people the ability to pay to play.
    0:24:51 And so I’m noticing that a lot of the charts,
    0:24:53 and for those of us that understand that well,
    0:24:55 a lot of the charts aren’t necessarily accurate,
    0:24:57 a lot of it’s become paid to play.
    0:25:00 And so the charts are accurate and inaccurate
    0:25:02 in that they’re incomplete
    0:25:04 because there’s so much more to it behind the scenes.
    0:25:08 So there are platforms now where you can pay money
    0:25:11 based on however many episodes that you want to launch
    0:25:12 that will boost your subscribers,
    0:25:14 not artificially, they’re real people,
    0:25:16 but it will boost you in the charts
    0:25:18 because you just got more subscribers that week.
    0:25:21 That doesn’t mean you actually got more listens than Joe Rogan,
    0:25:22 just to give an example.
    0:25:24 And so I think we have to be very careful
    0:25:28 as creators when we’re watching those things.
    0:25:31 And to me, the pay to play has changed the industry of podcasting.
    0:25:35 I think the exclusive deals that now have gone
    0:25:37 non-exclusive have changed the deal.
    0:25:40 So none of the big platforms right now, Spotify, et cetera,
    0:25:42 want to do exclusive deals again.
    0:25:44 So they don’t want to do that either.
    0:25:45 So that’s changed the market.
    0:25:48 And the third thing that’s changed the market
    0:25:52 is the incorporation of YouTube and video views.
    0:25:56 So audio as an industry has only ever valued.
    0:25:58 So when I came into podcasting,
    0:26:00 we worked really hard on downloads
    0:26:02 because that’s where the value was financially
    0:26:04 from a business point of view.
    0:26:06 But today, the shift is happening slowly.
    0:26:08 It’s not happened yet.
    0:26:10 But in the next 12 months, you’re going to see video views
    0:26:13 being married to audio downloads
    0:26:16 as part of valuing the strength of a podcast.
    0:26:18 Hence, when you look at the success of Stephen,
    0:26:21 who’s a friend and coming over for dinner tonight,
    0:26:23 or Mel, who’s also a friend who’s been on the show,
    0:26:27 like when you look at the success Stephen’s had on YouTube,
    0:26:30 that value hasn’t even been accounted for yet.
    0:26:33 And in the next 12 months, you’re going to see that
    0:26:36 be accounted for in a really valuable way
    0:26:38 from a financial business point of view.
    0:26:39 So I think those are the three things,
    0:26:42 pay to play, non-exclusivity,
    0:26:46 which is really helpful for people to be on every platform
    0:26:49 and gain the distribution that platforms weren’t allowing.
    0:26:52 And then the third thing is the valuing of YouTube
    0:26:55 as a big, big, big player.
    0:26:57 And if I’m not mistaken,
    0:27:00 the biggest consumption of podcasting happens on YouTube.
    0:27:04 And so I think those three things have really shifted
    0:27:06 up the industry where back in the day,
    0:27:06 you didn’t have pay to play.
    0:27:08 It was purely organic.
    0:27:09 Platforms were exclusive.
    0:27:13 So you had podcasts that weren’t competing for their rankings.
    0:27:16 And thirdly, YouTube wasn’t included.
    0:27:19 Not that it’s included in Apple or Spotify rankings,
    0:27:21 but it wasn’t included from a business point of view.
    0:27:22 We’ll be right back.
    0:27:30 Support for the show comes from the FunRise Innovation Fund.
    0:27:32 Think of the five biggest names in AI today.
    0:27:34 How many of these companies do you own shares of?
    0:27:35 Probably not many.
    0:27:38 Maybe one, maybe two.
    0:27:38 Why is that?
    0:27:40 Because the open AI’s and anthropics of the world
    0:27:41 are still private.
    0:27:45 That means unless you’re an employee or a VC, you’re out of luck.
    0:27:47 So it isn’t hard to see why venture capital
    0:27:49 has been one of the most prized asset classes in the world.
    0:27:51 But unless you’re worth eight or nine figures,
    0:27:53 you likely don’t have access to these funds.
    0:27:55 The FunRise Innovation Fund is different.
    0:27:57 It’s already raised more than $150 million.
    0:28:00 It holds a portfolio of pre-IPO tech companies
    0:28:03 that are valued at tens or even hundreds of billions of dollars.
    0:28:06 And most importantly, it’s open to investors of all sizes.
    0:28:08 Visit fundrise.com/proppg to check out
    0:28:11 the Innovation Fund’s portfolio and start investing today.
    0:28:14 Relevant disclaimers can be found at the end of the show
    0:28:16 and at fundrise.com/innovation.
    0:28:21 Support for the show comes from Skims.
    0:28:23 This is for the men listening right now.
    0:28:25 There are endless products promising self-improvement,
    0:28:28 but when was the last time you updated your underwear drawer?
    0:28:30 Though the first thing you put on in the morning,
    0:28:34 so you might as well get it right with Skims.
    0:28:36 Skims is creating the next generation of underwear,
    0:28:40 loungewear and shapewear for every gender, shape and size.
    0:28:42 That’s because Skims is a solutions-oriented company
    0:28:46 that carefully constructs each garment to fit everybody.
    0:28:48 And they do it using some of the softest fabric
    0:28:50 of the highest quality.
    0:28:51 I’ve tried Skims myself.
    0:28:53 I really love this product.
    0:28:54 I especially love it for working out.
    0:28:59 It’s very comfortable, fits nicely, big fan of Skims.
    0:29:02 So whether you’re looking for briefs, boxes or something
    0:29:05 in between, check out Skims, shop Skims Men’s
    0:29:09 and more at skims.com and in Skims stores.
    0:29:10 Let them know we sent you.
    0:29:13 After you place your order, select podcast in the survey
    0:29:16 and select our show in the drop-down menu that follows.
    0:29:20 (upbeat music)
    0:29:25 Support for PropG comes from the NPR podcast Up First.
    0:29:27 Compulsively reading, depressing, upsetting
    0:29:30 and enraging news all day long does not feel good.
    0:29:32 You don’t need to tell me that.
    0:29:35 Oh my God, help me, Cal God take me away,
    0:29:37 but it can be hard to find the right balance.
    0:29:41 Between protecting your mental health and staying informed,
    0:29:44 that’s where NPR’s podcast Up First comes in.
    0:29:46 Up First covers the three most important stories
    0:29:48 of the day in just 15 minutes so you can learn
    0:29:50 what you need to know and then move on with your day.
    0:29:53 From the current administration to business and the economy,
    0:29:54 all the way to immigration policies.
    0:29:57 Up First is the go-to daily habit for the news consumer
    0:30:01 who wants to stay informed but is forever strapped for a time.
    0:30:03 And every episode gives you what you need to be informed
    0:30:05 without compromising your sanity.
    0:30:08 I listened to a recent episode and I found it really crisp
    0:30:10 and kind of gave me sort of an overview
    0:30:12 or the cliff notes of the day.
    0:30:15 And by the way, NPR, they just do a fantastic job
    0:30:16 at almost everything they do.
    0:30:19 The production quality is really top notch.
    0:30:21 If you’re looking for more news and less noise,
    0:30:25 you can listen to the Up First podcast from NPR today.
    0:30:36 I want to kind of move more towards your domain expertise
    0:30:37 and I’m going to start out,
    0:30:38 I want to talk about a couple things.
    0:30:40 I want to talk about anxiety and I want to talk about finding love.
    0:30:43 And I’m going to, so just so you know,
    0:30:44 my guests are nothing but a vehicle for me
    0:30:46 to talk about myself.
    0:30:47 So this is that part of the program.
    0:30:51 I struggle with anger and depression.
    0:30:53 I’ve been able to manage it without pharmaceuticals.
    0:30:57 I do it through exercise, time with my boys, trying to eat clean.
    0:31:01 I have a bunch of tricks to try and, you know,
    0:31:04 or practices to keep me sort of even killed
    0:31:06 and hating my life less and less every day.
    0:31:09 But things will trigger me and I’ll go down a rabbit hole.
    0:31:11 And that’s happened to me recently
    0:31:13 since the election or since the inauguration.
    0:31:16 And whether that those feelings are justified
    0:31:18 or there’s something deeper,
    0:31:22 I’ve really struggled with trying to disassociate or separate
    0:31:23 or maintain some perspective
    0:31:27 around what’s happened recently in the US.
    0:31:29 And this isn’t a political statement.
    0:31:31 I’m not saying that my anxiety is warranted
    0:31:36 or in any way justifies or indicts what’s happening.
    0:31:42 But I would, what advice would you give to me to say, okay, Scott?
    0:31:44 And for me, meditation is like flossing.
    0:31:45 I lie about it.
    0:31:48 And that is when my hygienist says, do you floss?
    0:31:50 I lie and I say yes.
    0:31:51 I very rarely floss.
    0:31:54 And when people ask me if I meditate, I lie and I say yes.
    0:31:55 And the reality is I don’t.
    0:31:57 I really don’t do a lot of meditation.
    0:31:59 So given that I’m a newbie,
    0:32:02 given that I’m struggling a little bit with anxiety,
    0:32:05 given the state of the world, give me your best shot.
    0:32:08 Like give me your download on, all right, Scott,
    0:32:11 these are some best practices, some initial steps.
    0:32:15 You should be taking to manage your anxiety.
    0:32:21 First of all, Scott, I want to validate your anxiety by saying that
    0:32:28 I’m not surprised that you feel the anxiety that you feel.
    0:32:30 I think we’re living at a time.
    0:32:32 I was reading an article that said,
    0:32:40 we digest or consume more tragedy in 24 hours
    0:32:43 than we used to do in our whole lifetime 25 years ago.
    0:32:46 And if you think about that for a second,
    0:32:51 the amount of news, information, negativity, noise,
    0:32:54 notifications that a human consumes today
    0:32:57 is not something we’ve upgraded to yet.
    0:33:00 It’s not something that we’ve figured out yet.
    0:33:02 And so anyone who’s listening right now,
    0:33:04 which I think will be all of your audience
    0:33:07 that feels anxiety about something in their life,
    0:33:09 it’s because we’re so overexposed.
    0:33:12 Me, you, and everyone, we’re all overexposed.
    0:33:15 You know what’s happening halfway across the world
    0:33:18 before maybe even someone who’s in that area,
    0:33:21 in that vicinity, if you’re logged in and tuned in.
    0:33:24 And so I think the challenge we’re having is
    0:33:26 we are exposed to more negativity,
    0:33:31 noise, news, notifications than we ever have in our lifetime.
    0:33:33 Now, accepting that, and we have to accept that,
    0:33:35 because I think if we don’t accept that,
    0:33:36 we can get very judgmental.
    0:33:39 We can get very harsh with ourselves.
    0:33:40 We can get very critical with ourselves.
    0:33:43 If we just think I’m weak, I’m not strong enough.
    0:33:45 I’m not, you know, maybe there’s something wrong with me.
    0:33:48 It’s like, no, no, no, some things have changed.
    0:33:50 Things have shifted and they’ve shifted fast.
    0:33:51 And you might even have missed it.
    0:33:53 So what do we do with that?
    0:33:54 I think it’s really important.
    0:33:58 The first thing I’d say is before we even get into meditation
    0:34:02 is we’ve got to be really careful with our digital diet.
    0:34:07 If your digital diet means in every gap of your day,
    0:34:11 you take out your phone and you scroll on TikTok or Instagram
    0:34:13 and you allow yourself to discover
    0:34:17 the latest piece of news around the world,
    0:34:20 it’s literally like going to your refrigerator
    0:34:23 or your snack cupboard and picking out a bag of chips
    0:34:26 every single part of the day where you have a break.
    0:34:28 Now, if you did that, if every single break you had,
    0:34:31 you went and grabbed a fizzy soda, a Coke,
    0:34:34 you went and grabbed a bag of chips.
    0:34:37 If you went and grabbed an unhealthy snack, no wonder.
    0:34:39 Your diet would be terrible.
    0:34:42 You’d be highly inflamed and you’d have massive health issues.
    0:34:44 But that’s what we’re doing to our mind.
    0:34:48 And so the first step for me is being really clear about
    0:34:51 where you get your news, how you get your news
    0:34:53 and how often you get it.
    0:34:55 That to me will solve half of our issues.
    0:34:58 I don’t think people are curating
    0:35:02 how they consume difficult information.
    0:35:04 If you think about it, like if you were diagnosed,
    0:35:09 one of my friends recently sadly had diagnosis of cancer,
    0:35:12 when his doctor was telling him he had cancer,
    0:35:15 the doctor would say to you, “Take a seat.
    0:35:16 “I’ve got something to share with you.
    0:35:17 “Do you mind coming in?”
    0:35:20 They might even call you and say, “Hey, do you mind coming in?
    0:35:21 “Take a seat.
    0:35:23 “Hey, this is what’s going on.”
    0:35:27 That would be the environment in which you consume
    0:35:29 difficult information.
    0:35:31 Now, not that all the information we consume
    0:35:33 on a daily basis is about us.
    0:35:35 But if you’re going, “Oh my gosh, I just heard
    0:35:36 “that someone got shot down the road.”
    0:35:40 And, “Oh my god, I just opened up the ring app
    0:35:41 “and I know that someone got burgled
    0:35:42 “like a mile away from me.”
    0:35:45 And then, “Oh my gosh, there’s fires happening over here.”
    0:35:47 And it’s, all of a sudden, you’re not informed.
    0:35:48 You’re overwhelmed.
    0:35:52 And so I would really ask people to differentiate
    0:35:56 between what is your definition of being informed
    0:35:58 and what are the newsletters you follow,
    0:35:59 what are the news accounts you follow,
    0:36:01 how often do you look at it,
    0:36:04 and that digital diet has to become everything.
    0:36:06 Because otherwise, your anxiety is going to be
    0:36:07 constantly triggered because, by the way,
    0:36:10 these platforms are told to do that.
    0:36:12 They know that they’ve got to have breaking news
    0:36:13 every moment.
    0:36:16 And I know so many people who just have a news channel on
    0:36:18 in the background of living their day.
    0:36:21 No wonder you’ve got all of this anxiety
    0:36:23 just seeping in moment to moment.
    0:36:27 Studies show we have 60 to 80,000 thoughts per day.
    0:36:32 And 80% of those are negative
    0:36:34 and 80% of those are repetitive.
    0:36:38 So you’re not just having lots of different negative thoughts.
    0:36:41 You’re having the same negative thought again
    0:36:43 and again and again,
    0:36:45 which means you can disrupt that pattern,
    0:36:47 which means you can change it.
    0:36:48 So how do we do it?
    0:36:51 You were saying you struggle with meditation,
    0:36:54 and I could give you loads of great meditation advice,
    0:36:55 and here’s the thing, Scott,
    0:36:57 until I lived with you for seven days,
    0:36:58 maybe 30,
    0:37:00 and sat next to you every single day
    0:37:02 and meditated with you,
    0:37:04 chances are it would be hard
    0:37:06 for you to truly internalize it.
    0:37:07 Because that’s the kind of pattern shift
    0:37:09 that your life would require.
    0:37:12 So, or anyone’s life would require.
    0:37:14 So what I’m going to say is this,
    0:37:17 you can’t control 60 to 80,000 thoughts per day.
    0:37:18 You might not even be able to meditate
    0:37:19 for 10 minutes a day,
    0:37:21 but here’s what I want you to do.
    0:37:24 I want you to master the first thought
    0:37:28 and the last thought of every day,
    0:37:30 because usually what happens
    0:37:32 is our first thought is repetitive
    0:37:33 and our last thought is repetitive.
    0:37:34 Think about it.
    0:37:36 You go to sleep and you say to yourself,
    0:37:38 “I’m so tired.”
    0:37:39 You wake up in the morning
    0:37:40 and the first thing you say to yourself is,
    0:37:42 “I’m so tired.”
    0:37:44 You somehow make it through to 9 a.m.
    0:37:45 to get your morning coffee
    0:37:47 and you’re thinking, “I’m exhausted.”
    0:37:48 Then you get to 12 noon
    0:37:49 and you’re thinking,
    0:37:50 “Well, lunch is going to be a bit late.
    0:37:51 I’ve got a couple of meetings.
    0:37:53 I’m exhausted.”
    0:37:55 And now it makes it at 6 p.m.
    0:37:56 You’re like, “I’m so tired,
    0:37:57 but I’ve got to work a bit.”
    0:38:00 And somehow at 10.37 p.m.,
    0:38:02 you get the courage to click next episode
    0:38:03 and watch another three hours
    0:38:04 of your favorite show
    0:38:05 and the cycle goes again.
    0:38:08 So we’re used to repeating the thought,
    0:38:10 “I’m so tired.”
    0:38:11 And that thought’s useless.
    0:38:14 It doesn’t help because we’re not making it useful.
    0:38:17 So how do we master the first and last thought of the day?
    0:38:19 You set an alarm at night
    0:38:21 to wake up in the morning.
    0:38:23 You don’t set an alarm in the morning.
    0:38:24 Right? You don’t say,
    0:38:25 “I’m going to wake up at 7.30.”
    0:38:27 And when I wake up at 7.30 in the morning,
    0:38:28 I have it on my alarm.
    0:38:29 You go the night before,
    0:38:31 “I want to wake up at 6 a.m. tomorrow.
    0:38:32 Let me set my alarm.”
    0:38:35 Let me set the mindset
    0:38:37 I want to wake up with tonight.
    0:38:39 What is the coding
    0:38:41 that I’m going to put into my brain,
    0:38:42 into my mind?
    0:38:44 I am going to wake up
    0:38:47 rejuvenated, rested, and fueled.
    0:38:51 I am waking up feeling rested,
    0:38:52 feeling calm,
    0:38:56 and not being distracted from my phone.
    0:38:59 What is it that you want to program yourself to do?
    0:39:01 You’ll find that if you do that intentionally,
    0:39:04 of course, if you ideally sleep at a decent time,
    0:39:05 you’ll wake up in the morning,
    0:39:08 and you’ll find that if you plan to that thought deep enough,
    0:39:09 it will be the first thought of the day.
    0:39:10 And all of a sudden,
    0:39:12 you won’t retrieve your phone
    0:39:13 and allow the news, negativity,
    0:39:15 and notifications, and the noise to come in.
    0:39:16 And you’ll say, “You know what?
    0:39:17 I’m going to go on a little walk,
    0:39:19 get some sunlight,
    0:39:21 go and take my morning coffee,
    0:39:23 what morning tea, whatever it is for you.
    0:39:25 And yeah, in 30 minutes, I’ll look at my phone.
    0:39:26 And by the way, I won’t just look at my phone.
    0:39:29 I know the newsletter I’m going to look at
    0:39:30 or the page I’m going to look at.
    0:39:33 So I would encourage you
    0:39:35 to master your first and last thought of the day
    0:39:38 as a preliminary practice to meditation,
    0:39:40 because to me,
    0:39:43 those thoughts are the ones that are repeated
    0:39:46 and meditation ultimately is a repeated thought.
    0:39:47 And so that’s where I would start.
    0:39:50 And I would have never gotten there on my own.
    0:39:51 This is virtue signaling,
    0:39:52 but I’ll do it anyways.
    0:39:54 I’m finally, I’m older than you.
    0:39:54 I’m at a point in my life
    0:39:57 where I want to catch up from all that I’ve taken
    0:39:59 and I’m starting to give away my money.
    0:40:01 And it’s something I find really rewarding,
    0:40:04 but I want to be intentional and purposeful about it.
    0:40:06 And I met with someone who was so insightful around giving,
    0:40:08 and they said, “What are you passionate about?”
    0:40:11 And my passion is helping struggling young men.
    0:40:13 Like, well, what would you do for them if you could do,
    0:40:15 if you had a group of young men
    0:40:17 and you wanted to do something for them,
    0:40:18 what would you do?
    0:40:18 What would you do?
    0:40:20 And I said, “Well, number three in reverse order,
    0:40:23 I’d want more male involvement in their life.”
    0:40:25 And that’s, you know, you can solve that.
    0:40:28 Big brothers, there’s some stuff that’s more complicated,
    0:40:32 ranging from family court or different types of legislation.
    0:40:35 Number two, more economic opportunities.
    0:40:36 So you can think of things.
    0:40:38 You can think of legislation or vocational programming.
    0:40:41 But the thing I would want to do for young men,
    0:40:42 and my question to you,
    0:40:46 is if I could give anything to a lot of young men,
    0:40:50 it’s that one in three young men are in a relationship,
    0:40:53 and two in three women under the age of 30 in a relationship.
    0:40:55 And you think, “Well, that’s mathematically impossible.”
    0:40:57 It’s because women are dating older,
    0:41:02 because they want more economically and emotionally viable men.
    0:41:05 And when I look back at the most important things in my life
    0:41:08 as a young man, it was having the joy,
    0:41:10 the love, the camaraderie, and quite frankly,
    0:41:13 the guardrails of a romantic relationship.
    0:41:16 It was just so important, you know,
    0:41:18 to have someone who was crazy about me
    0:41:21 and then not crazy about me to get my heart broken,
    0:41:23 to learn resilience.
    0:41:26 It’s just that partnership, saving for a house.
    0:41:30 It was just so, more I think than money,
    0:41:33 more than anything, it just shaped me as a man.
    0:41:38 And so few men are finding this.
    0:41:38 At a young age.
    0:41:41 And you’ve written a lot about this,
    0:41:47 but how could you advise a young man to be more successful
    0:41:50 with respect to romantic relationships and finding love?
    0:41:52 And I know that’s a really big,
    0:41:54 I know we’re gonna need a bigger boat,
    0:41:58 but are there any practices for a young man who thinks,
    0:42:01 “I remember thinking, I didn’t have a girlfriend
    0:42:03 ’til I was well into college.
    0:42:05 I remember thinking I’d be the best boyfriend
    0:42:07 if someone would just give me a shot.”
    0:42:07 Right?
    0:42:10 And I think there are literally millions of men out there
    0:42:12 who are thinking the same thing.
    0:42:13 Anyways, your thoughts.
    0:42:16 That’s, yeah, it’s a huge question.
    0:42:19 And I’m so glad that you’ve focused your life on this.
    0:42:22 I was very fortunate enough in my younger years
    0:42:26 to mentor a group of 20 young men in my spiritual community
    0:42:28 who I’ve seen grow up,
    0:42:33 probably mentor them for around 15 years now at this point.
    0:42:36 And it’s been an incredible journey watching them,
    0:42:40 become phenomenal young men, find love, settle down.
    0:42:43 Some of them have started to have children now.
    0:42:46 It’s been one of the most meaningful investments in my life
    0:42:49 that I probably didn’t realize how deep it was gonna be then.
    0:42:52 And these men are my younger brothers.
    0:42:54 They’ve become very, very close friends.
    0:42:56 So it’s something very close to my heart.
    0:43:00 The first thing I’ll say when it comes to love and for young men,
    0:43:03 which is probably counterintuitive
    0:43:05 and probably one of the hardest things to train,
    0:43:09 but I do believe it’s so valuable, is sense control.
    0:43:11 Because sense control,
    0:43:14 and this is what I was fortunate enough to learn in the monastery,
    0:43:21 sense control is the greatest confidence booster and builder
    0:43:24 that you’ll ever, ever have.
    0:43:30 You can’t be a master of your senses and not be confident.
    0:43:34 It’s just not possible because you’ve conquered the hardest thing.
    0:43:38 You’ve built a relationship with the part of you
    0:43:41 that pushes you and pulls you whenever it feels like it.
    0:43:44 So how does a young man do that in today’s world
    0:43:50 that’s bombarded by porn, bombarded by exposure to too many things,
    0:43:54 too many sensory images, sounds, everything else?
    0:43:55 How do you do that?
    0:44:02 I think it’s really powerful when men can build up a healthy relationship
    0:44:06 with spending time alone by themselves.
    0:44:08 And I think that comes through doing something hard.
    0:44:10 It’s not sitting alone with your thoughts.
    0:44:12 It’s not sitting around where you are.
    0:44:17 It’s picking up a sport, a habit, a practice, a workout regime,
    0:44:19 whatever it is that you’re passionate about,
    0:44:25 reading, going there and building a strength and commitment
    0:44:27 by focusing on doing something hard.
    0:44:28 When I say sense control,
    0:44:31 I don’t mean every single sense of yours is mastered
    0:44:32 and you never feel any urge.
    0:44:35 I mean, how can you do something that’s truly hard?
    0:44:38 How can you do something that’s truly challenging?
    0:44:40 And how can you do something that’s measured?
    0:44:42 How can you do something where it’s like,
    0:44:43 “Okay, I’m black belt now.
    0:44:44 I’m blue belt now.
    0:44:45 I’m yellow belt now.”
    0:44:46 How can you do something where it’s like,
    0:44:49 “Okay, I’m able to play this pace of tennis.
    0:44:52 I’m an amateur, I’m semi-pro, whatever it may be.”
    0:44:57 I think taking on a challenge that can be measured is critical.
    0:45:00 And I think taking on something younger is ideal.
    0:45:02 I was very fortunate.
    0:45:05 My parents were so scared that I was going to be so shy
    0:45:07 and insecure growing up,
    0:45:09 they forced me to go to public speaking school.
    0:45:12 And so from the ages of 11 to 18 for seven years,
    0:45:15 I took exams in public speaking.
    0:45:17 I went to nine hours a week in public speaking training.
    0:45:18 I went to drama school.
    0:45:21 I did a ton of training at that time and it was hard.
    0:45:22 I was terrible.
    0:45:23 My friends would laugh at me.
    0:45:24 It wasn’t cool to go to that.
    0:45:26 And when I look at any success I have today,
    0:45:29 it’s because of those seven years of working,
    0:45:31 working really, really hard on a skill set
    0:45:33 that I didn’t even know how I was going to use.
    0:45:35 I didn’t know podcasting didn’t exist,
    0:45:36 social media didn’t exist.
    0:45:38 It wasn’t like it was a strategic investment.
    0:45:40 It was just the idea that there was something
    0:45:41 that I could do that was hard.
    0:45:42 I didn’t enjoy going.
    0:45:43 I was forced to go.
    0:45:44 But there’s power in that.
    0:45:46 So don’t resist something that’s forced.
    0:45:47 That would be step one.
    0:45:51 The second thing men can do for romantic love is
    0:45:57 be really aware whether you like someone
    0:46:00 because you just want to be liked.
    0:46:02 I think a lot of young men, like you say,
    0:46:03 they say they’re going to be a great boyfriend.
    0:46:06 But it’s because they want to be a great boyfriend.
    0:46:10 They want to be known as being a great boyfriend,
    0:46:11 not being a great partner.
    0:46:13 And I think that’s a big, big, big challenge
    0:46:16 as to why young love is so hard.
    0:46:20 Because we’re doing the right thing not to be a good person,
    0:46:21 but because we want to be as seen
    0:46:22 as the person who’s doing the right thing.
    0:46:25 We want to be seen as the guy who does all the right stuff.
    0:46:27 And you may realize three months from now,
    0:46:29 you don’t even like that person that much.
    0:46:31 And so I’d be really, really clear on,
    0:46:35 am I doing this to be liked or do I actually like this person?
    0:46:37 If I like this person, let me really invest in this.
    0:46:39 Let me really be building something powerful here.
    0:46:44 But let me not do this because I’m building my self-worth
    0:46:47 off of someone else’s praise of me doing the gimmicky thing
    0:46:49 because I think it’s going to make them like me.
    0:46:52 That’s going to end up messing their life up
    0:46:53 and messing my life up.
    0:46:56 And the third thing I’d say in love is
    0:47:10 be really conscious of how your past pain creates present problems.
    0:47:15 And so reflect on where you’re hoping your partner,
    0:47:17 I call it the gifts and gaps.
    0:47:22 We’re often wanting our partner to fill the gaps our parent left.
    0:47:26 Or to repeat the gifts that our parents gave.
    0:47:28 Be really aware of those.
    0:47:32 I’m not saying either is right or wrong or they can go either way.
    0:47:36 But to be really, really conscious and aware of where they’re coming from
    0:47:40 because what often ends up happening is we’ve ruined something great
    0:47:42 because of something terrible in the past.
    0:47:46 And it’s because we’re so unaware of what triggers we’re taking forward with us.
    0:47:49 I mean, I could talk about this for hours, but those are three things I think about.
    0:47:57 We’ll be right back.
    0:47:59 Support for property comes from redwood outdoors.
    0:48:02 The busier our lives get, the more essential it becomes to make sure
    0:48:05 you have ways to unplug and feel in touch with your body.
    0:48:09 It could be through exercise meditation or through a sauna and cold punch.
    0:48:11 And even though those might sound like wildly different things,
    0:48:15 redwood outdoors lets you experience the transformative benefits of both.
    0:48:19 It’s called contrast therapy and their backyard sauna and cold plunge
    0:48:21 can be an investment in longevity and vitality.
    0:48:25 A redwood outdoors backyard sauna seats two to eight people.
    0:48:27 You can experience deep relaxation, reduced muscle tension,
    0:48:30 as well as improved circulation, sleep, mood and more.
    0:48:32 And it doesn’t just feel great on your body.
    0:48:36 It can add more opportunities for peaceful moments and connection with your loved ones.
    0:48:40 In my experience, I find that saunas and cold plunges are really nice
    0:48:41 and torture respectively.
    0:48:46 If I died two years earlier because I didn’t do a cold punch, I’m down with that.
    0:48:48 However saunas, I very much enjoy.
    0:48:52 Enhance your physical and mental wellness routines with redwood outdoors.
    0:48:54 Take advantage of special savings today.
    0:48:58 Visit redwoodoutdoors.com and use code PROVCHE to save $175.
    0:49:00 That’s redwoodoutdoors.com.
    0:49:04 Code PROVCHE to save $175 on your order.
    0:49:06 Redwoodoutdoors.com code PROVCHE.
    0:49:11 [Music]
    0:49:14 Support for this show comes from Indeed.
    0:49:17 You just realized your business needed to hire somebody yesterday.
    0:49:19 How can you find amazing candidates fast?
    0:49:22 Easy. Just use Indeed.
    0:49:26 With Indeed sponsored jobs, your post jumps to the top of the page for relevant candidates.
    0:49:28 And you’re able to reach the people you want faster.
    0:49:30 And it makes a huge difference.
    0:49:35 According to Indeed data worldwide, sponsored jobs posted directly on Indeed
    0:49:39 have 45% more applications than non-sponsored jobs.
    0:49:42 Plus with Indeed sponsored jobs, there are no monthly subscriptions,
    0:49:46 no long-term contracts, and you only pay for results.
    0:49:48 There’s no need to wait any longer.
    0:49:50 Speed up your hiring right now with Indeed.
    0:49:53 And listeners to this show will get a $100 sponsored job credit
    0:49:58 to get your jobs more visibility at indeed.com/voxca.
    0:50:02 Just go to indeed.com/voxca right now and support this show
    0:50:05 by saying you heard about Indeed on this podcast.
    0:50:07 Indeed.com/voxca.
    0:50:08 Terms and conditions apply.
    0:50:11 Hiring Indeed is all you need.
    0:50:17 Are you between jobs, self-employed, or losing group health coverage?
    0:50:20 Get protection from costs not covered by your government health plan
    0:50:25 with personal health insurance from BC’s health experts, Pacific Blue Cross.
    0:50:28 Design your flexible plan with comprehensive coverage for dental,
    0:50:29 massage, mental wellness,
    0:50:32 physio, vision, prescription drugs, and more.
    0:50:35 All starting from only $3 a day.
    0:50:38 Buy now for coverage that begins on the 1st of next month.
    0:50:41 Get covered at pac.bluecross.ca.
    0:50:50 We’re back with more from Jay Shetty.
    0:50:53 I love the way you think.
    0:50:56 You kind of, you think in threes very much like a consultant
    0:51:02 and give us your top-line thoughts on what you’ve learned with your partner
    0:51:06 and the relationship advice you would provide or give to more men
    0:51:12 who are in a relationship, a monogamous relationship.
    0:51:16 One of the things that was really hard for me to get over, Scott, was
    0:51:22 as someone who’s a, you know, someone who’s on stage, a public personality,
    0:51:27 and I think men have this regardless of whether you have a public profile or not.
    0:51:32 I think men, we want to be admired.
    0:51:33 We want to be appreciated.
    0:51:36 We want to be respected, especially by our partners.
    0:51:40 And some men I know want to be celebrated, want to be adored,
    0:51:43 want to be fanned over to some degree.
    0:51:47 And I was really fortunate because
    0:51:54 my wife, by her own admission, I would say isn’t my,
    0:52:00 isn’t the number one fan of my success, but she is the number one fan of me.
    0:52:02 And I think this is a really important point.
    0:52:09 I had to learn through my wife to value myself based on who I was
    0:52:14 and how I behaved, not what I achieved and what I killed and what I created.
    0:52:18 And I think if it wasn’t for the way she loved me for that,
    0:52:21 I think I would have been someone who measured my value
    0:52:28 based on simply my success, my wins, and my accolades.
    0:52:33 And so I would encourage people to say, is your partner here for you?
    0:52:39 Because chances are they are, but we’re so wrapped up in wanting them to love us
    0:52:40 for what we achieve and what we do.
    0:52:42 I’ve had so many friends who are like, oh my God,
    0:52:46 like I just don’t feel valued for what I’m building and what I’m creating.
    0:52:50 I’m like, that may be the case, but what if you lost it all?
    0:52:52 Would that mean you wouldn’t be valued now?
    0:52:54 Is that how you want to be loved?
    0:52:56 Do you want to be loved for that and unloved for not having that?
    0:52:59 Or do you want to be valued for the qualities you have,
    0:53:02 the characteristics you have, the values you live by?
    0:53:06 So that was a big, big, big lesson for me that I learned through my wife,
    0:53:09 not that she doesn’t love the podcast and the books and whatever.
    0:53:15 She appreciates all of it, but it pales into insignificance and irrelevance
    0:53:20 compared to the love and appreciation she has for me as the man I show up as.
    0:53:24 And I think that’s made me value myself more highly and better than I would have before.
    0:53:25 So that’s been huge.
    0:53:34 Another thing that comes to mind as you ask that is if your partner is trying to change you,
    0:53:40 help them understand how unlikely that is.
    0:53:43 I find that a lot of men deal with this problem the most,
    0:53:45 where their partner’s trying to change them.
    0:53:49 And I’ll often get women in my audience that will say to me,
    0:53:52 “I really want my husband to get into self-development and personal growth.
    0:53:54 And I just don’t get out and get him into it.
    0:53:55 And he won’t listen to me.
    0:53:57 And I’m giving him all the books.
    0:53:58 And J.I. sent him your podcast.
    0:53:59 I’m like, “Oh, please don’t.
    0:54:00 Please don’t send him my stuff.
    0:54:02 I don’t want him to hate me for the rest of my life.”
    0:54:05 And I get a lot of those questions of how do I do it?
    0:54:09 And when I’m speaking to the women, I’ll always say to them, “Don’t do it.
    0:54:11 Like, let him find its way to it.
    0:54:13 Let him find something that’s natural to it.
    0:54:16 Don’t send him my interview with the person you’re inspired by.
    0:54:18 Send him my interview with the person he’s inspired by.
    0:54:19 Maybe he loves athletes.
    0:54:21 Maybe he loves musicians.
    0:54:22 Maybe he loves Scott.
    0:54:26 Like, that’s the conversation he needs to listen to, not X, Y, and Z that you love.
    0:54:28 Stop trying to make him the version of you.
    0:54:34 And I think for a lot of men, either we pretend to change or we promise to change.
    0:54:37 Or we say, “Yeah, yeah, yeah, we go along with it.”
    0:54:39 Rather than saying, “You know what? This is who I am.
    0:54:42 I’m really going to struggle to be that version that you want me to be.”
    0:54:45 The amount of times when I met my wife, I was so clear.
    0:54:46 I was like, “This is who I am.
    0:54:47 This is who I’m going to be.
    0:54:48 This is what I value.
    0:54:50 This is my purpose.
    0:54:51 This is the guy I am.
    0:54:54 I’m not the guy who wants to go to the movie theater every week.
    0:54:56 I’m not the guy who wants to do X, Y, Z.
    0:54:57 Like, this is who I am.”
    0:55:00 And communicating that.
    0:55:02 And then also hearing from her, who is she?
    0:55:03 What does she want?
    0:55:08 And then we learn this art where we’ve overused the word respect,
    0:55:10 but we’ve actually undervalued what it means.
    0:55:16 Respect means I don’t need you to value what I value,
    0:55:18 but you respect what I value.
    0:55:22 You allow me to live life the way I want to live it.
    0:55:25 And I allow you to live life the way you want to live it,
    0:55:28 because I respect your value.
    0:55:30 But I don’t need you to change to be who I am.
    0:55:33 So I think being really careful about being open about,
    0:55:33 “This is who I am.
    0:55:36 This is what I can realistically do.”
    0:55:40 I’m not going to pretend and promise and overshare on this potential of,
    0:55:41 “I’ll be there someday.”
    0:55:42 “Oh, I’m getting there.”
    0:55:43 “Oh, yeah, yeah, I’m reading it.”
    0:55:45 It’s kind of like what you said about meditation.
    0:55:47 Like, what’s the point of lying?
    0:55:48 What’s the point of pretending?
    0:55:50 And as you said, I like threes,
    0:55:53 and so I’ll give you one more, because why not?
    0:56:05 My favorite one probably is letting my wife change.
    0:56:09 I married, my wife and I met in our early 20s.
    0:56:10 I was in my mid-20s.
    0:56:12 You know, we’ve been married.
    0:56:14 We’ve been together for 12 years, married for nine.
    0:56:20 And I’ve been pretty much the same human through most of it.
    0:56:21 I don’t think I’ve changed that much.
    0:56:24 The scale of my life has changed and things like that.
    0:56:28 But my priorities and the way I work, I’m pretty much very, very similar.
    0:56:32 My wife has changed and lived so many different lives in the last 12 years.
    0:56:39 And I feel like that’s the mistake a lot of us make
    0:56:41 where we go, “Well, you didn’t care about this three years ago.
    0:56:42 Why do you care about it now?
    0:56:45 You didn’t want this seven years ago.
    0:56:46 Why do you want it now?
    0:56:48 You weren’t this person nine years ago.
    0:56:50 How are you that person now?”
    0:56:55 And I think the realization that, “Hey, the person you marry on your wedding day
    0:56:59 is not the person that’s there at your 50th birthday.
    0:57:02 And it’s not the person who’s there when you’re sick in hospital.
    0:57:03 That person changes.”
    0:57:04 And you probably will too.
    0:57:09 So recognizing that they’re going to change, I’m going to change,
    0:57:11 and I’m going to allow space for that.
    0:57:12 Because guess what?
    0:57:15 That’s what makes the relationship joyful.
    0:57:16 That’s exciting.
    0:57:18 And by the way, if I don’t find that exciting,
    0:57:20 and I want to find someone that’s going to be the same,
    0:57:23 I’m going to find someone who can probably be the same for seven years.
    0:57:24 Right?
    0:57:26 Divorce happens between the first five to seven years of marriage
    0:57:28 and cycles every seven years.
    0:57:31 Maybe someone can stay the same for five to seven years.
    0:57:34 But even the cells in our body are changing during that time.
    0:57:37 So maybe someone’s going to be a new person every seven years.
    0:57:39 So maybe you’re going to leave that person, find another person.
    0:57:42 Maybe you’ll find someone who stays the same for five to seven years.
    0:57:44 But that person’s also going to become a new person.
    0:57:46 So start getting real about the fact that
    0:57:52 there is no consistency and stagnancy and remaining the same.
    0:57:56 What remains the same is that you’ve lived that much life together.
    0:57:59 My wife’s a different person today, but she’s the only person in the world
    0:58:02 who’s experienced my trajectory with me as intimately.
    0:58:06 That’s what I value so deeply about that consistency.
    0:58:11 Kind of invokes that old adage that women want men to change
    0:58:13 and men want women to stay the same.
    0:58:21 Anyways, I have found that with a partner that they are forced to go through
    0:58:24 to change their complexion and approach to life
    0:58:28 because they take sometimes a disproportionate
    0:58:31 unfair amount of responsibility around the kids.
    0:58:32 But you’ve been very dense with your time.
    0:58:34 I just have one more question.
    0:58:35 You have a very public profile.
    0:58:39 It’s impossible to have your profile and put yourself out there
    0:58:44 is openly and is provocatively on issues this important
    0:58:48 and without getting a lot of criticism.
    0:58:50 How do you deal with criticism?
    0:58:54 And what advice would you be in terms of a practice for how to handle?
    0:58:56 Be thoughtful, right?
    0:59:00 Anyone who is immune to criticism, I wouldn’t trust.
    0:59:03 I’d be like, okay, I think that makes you a sociopath.
    0:59:06 So how do you deal with criticism?
    0:59:11 One thing I’ve learned just by observing and having the fortune
    0:59:16 of coaching people who are far more successful, famous, and accomplished than I am
    0:59:20 is that the closer you get to the top 1%,
    0:59:23 the more likely you are to have 50% of people disagree with you.
    0:59:27 So if you look at the most prominent positions in society,
    0:59:33 you take the president, chances are close to 50% of the country disagrees with you, right?
    0:59:36 So you look at the more someone gets into the top 1% athletes,
    0:59:39 you look at athletes.
    0:59:42 It’s like you look at Cristiano Ronaldo and Lionel Messi.
    0:59:44 You get 50% on either side.
    0:59:46 You get Kendrick Lamar and Drake.
    0:59:48 You get 50% on either side.
    0:59:52 Like it’s very hard to be the 1% of your industry
    0:59:56 or the world in case of these people that I’m talking about
    0:59:58 and not have 50% of people disagree with you.
    1:00:03 So I think the first step is recognizing that the closer you get to the 1%,
    1:00:06 the more chance it is that 50% of people are going to have an issue with you.
    1:00:10 So I think everyone remembers as an early stage creator
    1:00:12 when you kind of had 100,000 followers
    1:00:15 and your comment section was La La Land, right?
    1:00:18 You lived in this little bubble where everyone loved you.
    1:00:19 Everyone said wonderful things.
    1:00:22 Things were beautiful and then you got to a million followers
    1:00:24 and then that changed proportionately
    1:00:27 and then you got to 10 million and it changed and whatever else it may be.
    1:00:28 So that’s the first thing.
    1:00:31 We have to look at it realistically, statistically
    1:00:35 and realize it’s not personal, it’s math.
    1:00:36 That’s the first step.
    1:00:42 The second thing is how can I take feedback without the sting?
    1:00:49 And this is an art that I was really grateful to learn in the monastery
    1:00:51 which was this, the quality of humility.
    1:00:52 What does humility really mean?
    1:00:57 Humility doesn’t mean I’m weak and I’m not good enough
    1:00:58 and that’s low self-esteem.
    1:01:06 Humility means I have the ability to extract that which is beneficial for me
    1:01:10 and leave that which is hurtful and poisonous.
    1:01:14 Can I actually have the ability to listen to something,
    1:01:18 to consume something that may be really hurtful
    1:01:24 but extract the minimal truth in it that may inspire me, that may make me better
    1:01:29 and leave behind the part that was venomous or poisonous.
    1:01:34 And I try and do that as much as I can when I see anything.
    1:01:37 I’m always like where is the truth in that?
    1:01:39 What can I take from that?
    1:01:42 What is there about that that can actually improve my character from?
    1:01:48 And let me leave behind the negativity, the venom, the envy.
    1:01:52 Sure, I’m sure it’s covered in envy, ego, competition.
    1:01:55 I’m sure it’s covered in all these things but the skill of humility
    1:02:00 is the ability to leave all that stuff behind and extract and see if I can work on myself.
    1:02:04 And the third thing is to
    1:02:15 be really careful about having a group of people who truly know you,
    1:02:19 who deeply know you, who intimately know you,
    1:02:21 making sure that you’re not lonely at the top.
    1:02:28 I’ve seen that for so many people, the cliche is true, people are lonely at the top
    1:02:32 because they don’t make friends with people that go through similar things.
    1:02:37 Most people who are at the top will make friends only with their childhood friends,
    1:02:38 which is great, I love my childhood friends.
    1:02:44 But my childhood friends can’t relate to what I go through at this stage in my life.
    1:02:48 So I have to have friends in the similar industry in a similar space
    1:02:52 to actually be able to share what we’re going through.
    1:02:54 And if those people know me intimately,
    1:02:59 those are also the people who can remind me of who I truly am, why I started, why I’m here.
    1:03:03 And to me, that is the most powerful investment you can make.
    1:03:06 The biggest mistake you can make is to think because you’re number one,
    1:03:09 you don’t need anyone else around you.
    1:03:13 And by the way, back in the day, 25 years ago,
    1:03:14 people were pit against each other.
    1:03:18 They were told, you can be the only successful black man in Hollywood.
    1:03:21 You can be the only successful woman in this field.
    1:03:22 People were told things like that.
    1:03:30 And I think that naturally made people disconnect and not build friendships in their zone of genius.
    1:03:35 So I would encourage people to make friends in their zone of genius and deep intimate friends
    1:03:39 because chances are that’s the only person who knows what it feels like.
    1:03:44 And so that’s how I think about it in those three areas again.
    1:03:48 And by the way, my biggest takeaway on all of that is,
    1:03:56 it’s so wonderful to be detached through criticism,
    1:03:59 to praise and ego and your own height.
    1:04:02 If it doesn’t offer any other value,
    1:04:08 it offers the value to remind you that you do this only for the reason you do it for.
    1:04:10 You get joy from the fact that you’re doing it because you believe in it.
    1:04:14 And that from a very spiritual perspective,
    1:04:17 you don’t get to take your fame with you.
    1:04:18 You don’t get to take the money with you.
    1:04:22 You don’t get to take the accolades with you.
    1:04:24 And no one’s even going to remember any of that.
    1:04:27 So the universe is just preparing you to be detached from things
    1:04:29 that are going to be taken from you anyway.
    1:04:32 So why not learn to be detached while they’re still here?
    1:04:35 Rather than wait till the moment they’re all snatched away
    1:04:40 and then try and grab a hold of them and scrap with them.
    1:04:42 Why not embrace your own insignificance
    1:04:45 before you truly become insignificant and irrelevant?
    1:04:46 And so it gives you a glimpse of that.
    1:04:50 It gives you a really beautiful spiritual ego death and glimpse of that,
    1:04:53 which materially is the worst thing to go through
    1:04:56 and spiritually is the most beautiful, fulfilling thing to go through.
    1:04:58 Yeah, I like that.
    1:05:00 Embrace your insignificance in a healthy way.
    1:05:03 Jay Shetty is a global best-selling author, entrepreneur,
    1:05:06 and the host of the world’s number one mental health podcast on purpose.
    1:05:09 Born in London, Jay embarked on a transformative journey
    1:05:12 as a Hindu monk before merging ancient wisdom with the digital world.
    1:05:15 His podcast on purpose with Jay Shetty chops the charts
    1:05:17 as one of the world’s leading podcasts
    1:05:19 with over 35 million monthly downloads and features.
    1:05:24 Influential gas, basically, you name it.
    1:05:25 I won’t even go through all of these.
    1:05:29 And he also has several best-selling books.
    1:05:32 He joins us from his home in Los Angeles.
    1:05:33 Jay, I really enjoyed this.
    1:05:38 You’re sort of like entering into this dream-like state
    1:05:39 when I listen to you.
    1:05:42 I’m listening, but I just find a sense of calm
    1:05:45 about the rhythm and the cadence.
    1:05:47 You’re really a joy to listen to.
    1:05:51 I appreciate your time and am really happy for all your success
    1:05:53 and thank you, I think you deserve it.
    1:05:56 This episode was produced by Jennifer Sanchez.
    1:05:58 Our intern is Dan Shalon.
    1:06:00 Drew Burroughs is our technical director.
    1:06:02 Thank you for listening to the PropG Pod
    1:06:04 from the Vox Media Podcast Network.
    1:06:07 We will catch you on Saturday for No Mercenome Mouse,
    1:06:08 as read by George Hahn.
    1:06:10 And please follow our PropG Markets Pod
    1:06:12 wherever you get your pods
    1:06:14 for new episodes every Monday and Thursday.
    1:06:17 (upbeat music)
    1:06:26 [BLANK_AUDIO]

    Jay Shetty, a #1 New York Times bestselling author, award-winning podcast host of On Purpose, Chief Purpose Officer of Calm, and purpose-driven entrepreneur, joins Scott to discuss his journey from monk to media mogul, the business of podcasting, and the key to successful relationships.

    Follow Jay on Instagramsubscribe to his podcast On Purpose, and sign-up for his newsletter.

    Subscribe to No Mercy / No Malice

    Buy “The Algebra of Wealth,” out now.

    Follow the podcast across socials @profgpod:

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • YAPCreator: Future-Proof Your Content and Business with AI | Presented by OpusClip

    AI transcript
    0:00:02 Today’s episode is sponsored in part by Factor,
    0:00:06 Robinhood, Airbnb, Shopify, Rocket Money, and Indeed.
    0:00:09 Eat smart and fuel your wellness goals with Factor.
    0:00:12 Get started at factormeals.com/factorpodcast
    0:00:15 with code Factor Podcast to get 50% off
    0:00:17 your first box plus free shipping.
    0:00:20 With Robinhood Gold, you can now enjoy the VIP treatment,
    0:00:24 receiving a 3% IRA match on retirement contributions.
    0:00:28 To receive your 3% boost on annual IRA contributions,
    0:00:31 sign up at robinhood.com/gold.
    0:00:33 Hosting on Airbnb has never been easier
    0:00:36 with Airbnb’s new co-host network.
    0:00:39 Find yourself a co-host at Airbnb.com/host.
    0:00:42 Shopify is the global commerce platform
    0:00:44 that helps you grow your business.
    0:00:46 Sign up for a $1 per month trial period
    0:00:49 at Shopify.com/profiting.
    0:00:51 Rocket Money helps you find and cancel
    0:00:54 your unwanted subscriptions, monitors your spending,
    0:00:56 and helps lower your bills.
    0:01:00 Sign up for free at rocketmoney.com/profiting.
    0:01:03 Attract interview and hire all in one place with Indeed.
    0:01:08 Get a $75 sponsored job credit at indeed.com/profiting.
    0:01:10 Terms and conditions apply.
    0:01:12 As always, you can find all of our incredible deals
    0:01:17 in the show notes or at youngimprofiting.com/deals.
    0:01:19 (gentle music)
    0:01:22 (gentle music)
    0:01:30 – Hello, young and profitors.
    0:01:32 Welcome to the sixth and final episode
    0:01:36 of the Yap Creator series presented by Opus Clip.
    0:01:38 In this series, we’re diving deep into the art
    0:01:40 and science of content creation,
    0:01:44 how to create, connect, and thrive as a modern day creator.
    0:01:46 We’re finishing up this series with a look
    0:01:49 into the brave new world of AI content creation.
    0:01:52 In this episode, we’ll dive into some practical AI strategies
    0:01:55 that can help you unlock your creative potential.
    0:01:58 And you’ll hear from Yap guests like Dean Graziozzi,
    0:02:01 Tom Billu, Jen Gottlieb, and Reid Hoffman
    0:02:04 about how they think AI will remake content creation
    0:02:06 and entrepreneurship in the future.
    0:02:11 Let’s start off with this hard truth.
    0:02:13 If you want to be an entrepreneur
    0:02:15 and a content creator in 2025,
    0:02:18 you have to learn how to use AI tools.
    0:02:20 It’s no longer an optional feature
    0:02:22 or nice to have capability.
    0:02:24 You need to know how to use AI
    0:02:28 and how to figure out how it can best help your business.
    0:02:31 AI has already transformed entrepreneurship in recent years.
    0:02:34 Today, AI and other online technologies
    0:02:36 have made it possible for people to start a business
    0:02:40 in a matter of hours with minimal upfront costs.
    0:02:43 Dean Graziozzi, the iconic entrepreneur, business expert,
    0:02:47 and co-founder of Mastermind reminded me recently
    0:02:49 of how far we’ve come as entrepreneurs
    0:02:51 over just this current century.
    0:02:58 – When I started 27 years ago, listen to this, Hala,
    0:03:00 I had to produce an infomercial
    0:03:01 ’cause there was no internet.
    0:03:02 People are like, “Why’d you do infomercials?
    0:03:03 “Like, ’cause I’m old.”
    0:03:04 Like, there was no internet.
    0:03:08 So I had to produce an infomercial, which was $150,000.
    0:03:10 And I used credit cards to get half that done.
    0:03:12 I had to get product built.
    0:03:16 This was when there was DVDs and cassette tapes and booklets.
    0:03:18 I had to get product printed and I had to put it
    0:03:20 in the warehouse and tapes and DVDs.
    0:03:22 I had to hire a company to ship it.
    0:03:27 Then I had to pay $50,000 in TV media just to get a test.
    0:03:30 So I was in over $200,000
    0:03:32 and I was selling a $37 course.
    0:03:34 Like, my family’s like, “You’re an idiot.”
    0:03:37 Like, how many of those $37 courses do you have to sell
    0:03:38 just to get your money back?
    0:03:40 All of that had to happen.
    0:03:42 Fast forward today.
    0:03:46 You could literally use AI to help you unlock
    0:03:49 your life experience, to turn it into a coaching program
    0:03:52 or a course or a workshop or a monthly membership.
    0:03:56 You literally could do that in hours, right?
    0:03:58 You could get the framework of what you do.
    0:03:59 I would love to know your entrepreneurial journey.
    0:04:01 When I met you, you wanted to be an entrepreneur.
    0:04:04 Now you got 60 or 80 employees and a thriving business.
    0:04:05 I would pay anything.
    0:04:07 I wanna know your story.
    0:04:08 If you were 27 years ago,
    0:04:09 you’d have to do all things I did.
    0:04:12 Right now, you literally could go to AI for a day,
    0:04:14 lay it out, film on your phone
    0:04:18 and plug into a system where by the end of the week
    0:04:22 for the cost of like five cups of coffee,
    0:04:25 you could be online targeting your ideal client
    0:04:26 and making sales.
    0:04:28 So if you look at why it’s been easier,
    0:04:32 things are getting exponentially easier every single day.
    0:04:34 People say to me, “Is AI gonna take my job?”
    0:04:35 I’m like, “No.”
    0:04:38 People who use AI the right way will take your job
    0:04:39 or take your career.
    0:04:40 That’s all it is.
    0:04:42 It’s not stealing your job.
    0:04:45 And everything new, maybe not for a younger generation,
    0:04:47 but everything new for a little bit older generation
    0:04:49 thinks it’s the end of the world.
    0:04:56 Like Dean said, AI is making some things exponentially easier.
    0:04:58 And if you aren’t going to take advantage
    0:04:59 of that in your business,
    0:05:01 then you can bet that other entrepreneurs out there
    0:05:03 will be using it in theirs.
    0:05:05 And because AI, along with the internet,
    0:05:08 cloud computing and access to data
    0:05:09 have made it easier than ever
    0:05:11 for people to start businesses,
    0:05:14 you can expect a jump in the number of solopreneurs
    0:05:17 and entrepreneurs in the years ahead as well.
    0:05:20 Peter Norvig, the former head of search at Google
    0:05:23 and an AI expert told me about some of the advantages
    0:05:25 that he thinks AI savvy entrepreneurs
    0:05:27 will have in the years ahead,
    0:05:29 including an unprecedented opportunity
    0:05:31 to challenge much larger competitors
    0:05:33 and established brands.
    0:05:38 So this conversation made me realize
    0:05:41 that there really is no better time to be an entrepreneur,
    0:05:43 because as we were talking about,
    0:05:48 a lot of jobs might get replaced by AI.
    0:05:49 And when you’re an entrepreneur,
    0:05:50 when you own the business,
    0:05:53 you’re sort of in control of all those decisions.
    0:05:55 And you’re the one who might end up benefiting
    0:05:59 from the cost savings of replacing a human with AI.
    0:06:02 So do you feel like AI is going to generate
    0:06:06 a lot more entrepreneurs and solopreneurs in the future?
    0:06:07 Absolutely.
    0:06:08 And I think it’s a combination.
    0:06:10 So I think AI is a big part of it.
    0:06:14 I think the internet and access to data was part of it.
    0:06:20 The cloud computing was a big part of it.
    0:06:24 So it used to be, if you were a software engineer,
    0:06:27 the hardest part was raising money
    0:06:29 because you had to buy a lot of computers
    0:06:31 and just to get started.
    0:06:37 Now all you need is a laptop and a Starbucks card.
    0:06:40 And you can sit there and start going
    0:06:44 and then rent out the cloud computing resources
    0:06:46 as you need them and pay as you go.
    0:06:51 And so I think AI will have a similar type of effect.
    0:06:55 You can now start doing things much more quickly.
    0:06:57 You can prototype something
    0:07:00 and go to a release product much faster.
    0:07:06 And it’ll also make it more widely available.
    0:07:10 So I live in Silicon Valley,
    0:07:13 so I see all these notices going around
    0:07:18 of saying looking for a technical co-founder.
    0:07:20 So there’s lots of people that say,
    0:07:22 well, I have an idea, but I’m not enough of a programmer
    0:07:26 to do it, so I need somebody else to help me do it.
    0:07:27 I think in the future, a lot of those people
    0:07:29 will be able to do it themselves.
    0:07:34 So I had a great example of a friend who’s a biologist
    0:07:38 and he said, I’m not a programmer.
    0:07:42 I can pull some data out of a spreadsheet and make a chart,
    0:07:44 but I can’t do much more than that.
    0:07:46 But I study bird migrations
    0:07:49 and I always wanted to have like this interactive map
    0:07:51 of where the birds are going and play with that.
    0:07:53 And he said, and I knew a real programmer could do it,
    0:07:55 but it was way beyond me.
    0:07:57 But then I heard about this co-pilot
    0:07:59 and I started playing around with it
    0:08:01 and I built the app by myself.
    0:08:03 And so I think we’ll see a lot more of that
    0:08:08 of people that are non-technical or semi-technical
    0:08:10 who previously thought, here’s something
    0:08:11 that’s way beyond what I could ever do.
    0:08:13 I need to find somebody else to do it.
    0:08:14 Now I can do it myself.
    0:08:17 – Yeah, I totally agree.
    0:08:20 And we’re seeing it first with like the arts.
    0:08:23 For example, now you can use Dolly
    0:08:24 and be a graphic designer.
    0:08:26 You can use ChatGBT and be a writer.
    0:08:28 So so many of the marketing things
    0:08:31 are already being outsourced by AI.
    0:08:32 It’s only a amount of time
    0:08:33 where some of these more difficult things
    0:08:35 like creating an app like you were saying
    0:08:37 is gonna be able to be done with AI.
    0:08:39 – Absolutely.
    0:08:42 – Cool, so what are the ways that you advise
    0:08:45 that entrepreneurs use AI in the workplace right now?
    0:08:53 – I guess so, you could help build prototype systems
    0:08:56 like that, you can do research.
    0:09:01 You can ask, give me a summary of this topic.
    0:09:02 What are the important things?
    0:09:04 What do I need to know?
    0:09:08 As you said, creating artwork and so on,
    0:09:10 if that’s not a skill you have,
    0:09:12 they can definitely help you do that.
    0:09:18 Looking for things that you don’t know is useful.
    0:09:23 And so I think just being aware of what the possibilities are
    0:09:28 and having that as one of the things that you can call upon.
    0:09:29 It’s not gonna solve everything for you,
    0:09:32 but it just makes everything go a little bit faster.
    0:09:33 – Yeah.
    0:09:38 Do you think that AI is gonna help accelerate inequality?
    0:09:43 – I think it’s kind of mixed.
    0:09:49 So any kind of software, any kind of goods
    0:09:54 with zero marginal cost,
    0:09:58 tends to concentrate wealth in the hands of a few.
    0:10:02 And so that’s definitely something to be worried about.
    0:10:04 With AI, we also have this aspect
    0:10:09 that the very largest models are big and expensive.
    0:10:12 They require big capital investments.
    0:10:15 And if you’d asked me two years ago,
    0:10:19 I would have said, oh, all the AI is gonna migrate
    0:10:22 to the big cloud providers
    0:10:23 ’cause they’re gonna be the only ones
    0:10:27 that can build these large state-of-the-art models.
    0:10:31 But I think we’re already going past that.
    0:10:36 So we’re now seeing these much smaller open-source models
    0:10:37 that are almost as good
    0:10:42 and that don’t impose a barrier of huge upfront costs.
    0:10:47 So I think there’s an opportunity.
    0:10:52 Yes, the big companies are gonna get bigger because of this,
    0:10:53 but I think there’s also this opportunity
    0:10:57 for the small opportunistic entrepreneur
    0:10:59 to say, here’s an opening
    0:11:02 and I can move much faster than I could before
    0:11:06 and I can build something and get it done
    0:11:08 and then have that available.
    0:11:12 – As AI continues to advance,
    0:11:14 those who fail to adopt risk
    0:11:17 will fall behind their more tech-savvy competitors.
    0:11:20 But those who can figure out how to leverage AI effectively
    0:11:23 will have a major competitive advantage.
    0:11:25 Sal Khan, the founder of the Khan Academy,
    0:11:28 who’s working with OpenAI to develop AI tools
    0:11:29 for teaching students,
    0:11:32 told me that AI is going to fundamentally
    0:11:33 change the nature of work.
    0:11:36 And he believes that those who can level up their skills
    0:11:39 to keep up with that pace of change will rise to the top.
    0:11:44 A lot of the times when we’re thinking about AI,
    0:11:48 we’re thinking about how it replaces something.
    0:11:51 But this is really all about how it’s supporting students.
    0:11:53 How do you think that this could also translate
    0:11:56 in the workplace or in the private sector?
    0:11:59 – Yeah, I think it is a big interesting question
    0:12:04 on what AI is going to do to the labor force broadly.
    0:12:09 I think the meme that has been going around
    0:12:11 over the last year, year and a half
    0:12:13 has been you won’t get replaced by an AI,
    0:12:16 you’re going to get replaced by a human using an AI.
    0:12:18 And so I think the imperative is,
    0:12:21 is that almost in any industry,
    0:12:24 if you learn to leverage these tools to be more productive,
    0:12:27 you’re going to be in a good place
    0:12:30 and maybe be more productive in more domains as well.
    0:12:35 So I think that’s where the education system needs
    0:12:38 to make sure that students can leverage these tools one
    0:12:40 to enhance their own learning.
    0:12:45 At the end of the day, if you want to be,
    0:12:49 people say how AI can do writing well,
    0:12:51 how it can do software engineering well.
    0:12:54 The reality is you’re still going to need people
    0:12:56 to be able to put those pieces together.
    0:12:59 So instead of being the person writing the basic code,
    0:13:01 you’re going to be more of the software architect
    0:13:02 or the project manager.
    0:13:05 Instead of being the entry level writer,
    0:13:06 the world is going to need more editors,
    0:13:08 more people who can put things together.
    0:13:12 But no one wants an editor or a software architect
    0:13:15 who can’t write or code as well as the junior writers
    0:13:17 or the junior software engineers.
    0:13:19 So I think it’s still an imperative for people
    0:13:22 to learn their traditional academic skills.
    0:13:24 This, in fact, may be better than in the past
    0:13:29 and maybe the AI can help there and then be able
    0:13:34 to leverage these tools in whatever they’re actually doing.
    0:13:39 So let’s dig more into how AI tools can help you
    0:13:43 raise your content creation game or just get it started.
    0:13:45 Content creation can be a demanding process
    0:13:48 and one of the biggest challenges that new creators face
    0:13:51 is coming up with fresh, engaging ideas.
    0:13:54 This is where AI can become your brainstorming buddy
    0:13:55 and your new best friend.
    0:13:58 AI can help content creators generate ideas
    0:14:01 from podcast topics and episode names
    0:14:04 to social media posts and catchy opening lines.
    0:14:06 Jen Gottlieb, who’s helped countless of entrepreneurs
    0:14:10 get their message out, told me how she envisions AI
    0:14:12 as every entrepreneur’s personal assistant
    0:14:14 when it comes to content creation.
    0:14:17 (air whooshing)
    0:14:18 – When I went on your website,
    0:14:21 I noticed like your big message point right now is AI.
    0:14:24 We help you leverage AI to grow your brand,
    0:14:25 to build communities.
    0:14:26 Can you give us some examples
    0:14:29 of how you guys are actually leveraging AI to do that?
    0:14:30 – Yeah, it’s so cool.
    0:14:33 So, Hala, have you started playing with it at all yet?
    0:14:36 – Of course, I’m like, I’m doing all these different things.
    0:14:38 I’m trying to like regenerate my voice
    0:14:40 so I don’t have to record commercials
    0:14:41 and doing all this kind of stuff.
    0:14:42 – Yes, we’ve been doing that too.
    0:14:45 So there’s so much, it’s a little overwhelming
    0:14:47 at how much and how fast it’s happening.
    0:14:51 But there is so many amazing tools out there right now,
    0:14:53 even just using chatGPT.
    0:14:55 Forget all the hundreds, thousands of tools
    0:14:58 that there are to generate voice, generate images,
    0:15:01 repurpose content, generate video.
    0:15:04 There’s so many tools, but really chatGPT alone
    0:15:09 can help you create so much content at scale.
    0:15:11 So for people, and the biggest excuse that I hear
    0:15:13 that people give me on a regular basis
    0:15:15 is to why they’re not posting and why they’re not sharing
    0:15:17 is because they don’t know what to say,
    0:15:20 they don’t have any ideas, they don’t know what to talk about.
    0:15:22 I’m like, you no longer have that issue.
    0:15:25 You no longer have that issue because you have chatGPT for.
    0:15:27 And you can literally just go in there
    0:15:29 and have it act as your personal content creator assistant.
    0:15:31 And it doesn’t mean that it needs to write
    0:15:32 all of your stuff for you,
    0:15:33 but you can have it as your assistant,
    0:15:35 help you come up with ideas,
    0:15:38 help you come up with podcast ideas, names of episodes,
    0:15:39 different posts that you can do.
    0:15:42 It can, we use all kinds of different apps to crop our videos
    0:15:45 and make our reels and give us scripts for YouTube videos
    0:15:46 and YouTube ads and Facebook ads.
    0:15:48 The opportunities are endless.
    0:15:51 So we’re doing actually monthly challenges
    0:15:53 where we’re teaching just beginner-beginners
    0:15:55 how to understand these technologies
    0:15:58 so they can slowly start to implement them into our business
    0:16:00 because we’re still early.
    0:16:03 The most of the world still doesn’t understand this
    0:16:04 or know how to use it.
    0:16:07 And so if you could just get on board early,
    0:16:10 your business is going to skyrocket way faster
    0:16:11 than all the other ones that are gonna eventually
    0:16:13 have to get on board because it’s not going anywhere.
    0:16:15 In fact, the CEO of Google, did you hear this,
    0:16:20 said that AI is more profound than fire and electricity.
    0:16:20 – Wow.
    0:16:24 – So it’s pretty awesome.
    0:16:26 I get that it’s scary for some people,
    0:16:28 but also what’s really important to remember
    0:16:31 is that AI is not necessarily gonna take your job.
    0:16:33 However, maybe somebody that understands
    0:16:36 and knows how to use AI might.
    0:16:38 So it’s important for everyone to start just learning,
    0:16:39 just playing.
    0:16:40 All you gotta do is start playing with it.
    0:16:41 You don’t have to become an expert right away,
    0:16:44 but just familiarize yourself with it.
    0:16:47 And if it can help you create content
    0:16:50 and take that fear out of the way of not knowing what to say
    0:16:51 and not knowing what to write,
    0:16:53 it can really be an amazing sidekick for you.
    0:17:00 – I love how Jen describes AI as an amazing sidekick.
    0:17:02 The key then is not to view AI
    0:17:04 as a replacement for human creativity,
    0:17:05 but as a collaborative partner
    0:17:07 that can spark your inspiration
    0:17:10 and unleash your own imaginative potential.
    0:17:14 Sal Khan also believes that AI will enhance creativity,
    0:17:15 not destroy it.
    0:17:18 And he imagines a future in which more people
    0:17:21 will be able to generate and test ideas than ever before.
    0:17:26 So I know one thing that you talked about in your book
    0:17:29 is how AI can potentially supercharge human creativity.
    0:17:31 Can you talk to us about some of the ways
    0:17:33 that you imagine it can do that?
    0:17:36 – Yeah, I mean, this is the other fear that folks have
    0:17:40 is that, I mean, I could go onto any of these generative AI
    0:17:42 and say, hey, write a screenplay for me
    0:17:47 or create an art piece in the style of whatever.
    0:17:48 And it’ll bam, it was just there.
    0:17:50 And so everyone’s afraid, like, oh my God,
    0:17:53 this is the end of creativity.
    0:17:54 I’ll say a couple of things.
    0:17:55 One, this isn’t the first time in history
    0:17:56 something like this has happened.
    0:17:58 And I write about this in my book, Brave New Words,
    0:18:02 is in the 19th century, when the camera came out,
    0:18:06 I am sure a lot of portrait artists said, oh my God,
    0:18:09 this is cheating, this thing, you just press a button
    0:18:12 and it does essentially a real life picture of it.
    0:18:15 And, but all of the artistry is gone.
    0:18:18 Now we know on one level that didn’t happen,
    0:18:21 maybe the people hiring a portrait artist
    0:18:22 to paint a portrait of them,
    0:18:24 maybe that market has declined a little bit
    0:18:27 because of the camera, but it didn’t get rid of creativity.
    0:18:30 In fact, a whole new field, a new creative field,
    0:18:34 not only existed, but it democratized art in some ways
    0:18:37 where more people could do artistic things.
    0:18:39 I think you’re going to see something very similar
    0:18:40 happening with AI.
    0:18:43 And the other thing I emphasize is creativity
    0:18:45 isn’t a zero sum game.
    0:18:48 It’s not that like, let’s say you and I,
    0:18:50 let’s consider ourselves creative people,
    0:18:54 each of us by ourselves can be reasonably creative.
    0:18:56 But if you and I are able to chat about things
    0:18:59 and brainstorm together and rift together,
    0:19:02 I think we’re each going to become more creative, not less.
    0:19:04 I’m not just gonna say, oh, Hala has got good ideas.
    0:19:06 I’m just gonna check out.
    0:19:08 I’m gonna say, oh, I love Hala’s idea there.
    0:19:09 And well, what if we did this too?
    0:19:12 I think any of us who consider ourselves reasonably creative
    0:19:15 recognize that our most creative times in our life
    0:19:17 were when we were around other creative people.
    0:19:21 And so I think AI is going to democratize that,
    0:19:24 where there could be a young girl in Afghanistan someplace
    0:19:25 and she’s not even allowed to go to school.
    0:19:28 But if she has access to this, she could brainstorm.
    0:19:29 She could riff ideas.
    0:19:31 She could test ideas.
    0:19:33 Now, it’ll be even better if it could be with the AI
    0:19:36 and other people around, but you might not have that.
    0:19:39 And so I think AI is going to actually be an enhancer
    0:19:40 for creativity.
    0:19:43 I also think it’s going to lower if today you are,
    0:19:46 I didn’t even allow myself to think that I might be,
    0:19:49 be able to become a filmmaker one day.
    0:19:51 And I was like, who gets to make a film?
    0:19:54 They cost tens, if not hundreds of millions of dollars.
    0:19:56 You got to know the right people, et cetera, et cetera.
    0:19:59 But now AI is going to make that much more accessible
    0:20:04 where you can start to do movie quality production
    0:20:07 for a hundredth or a thousandth of the cost
    0:20:09 that you might have before.
    0:20:10 Now, once again, I don’t think it’s gonna put creatives
    0:20:11 out of work.
    0:20:14 It’s going to allow more people to have creative expression
    0:20:16 and that the good stuff is going to surface.
    0:20:18 In fact, it’s a lot like podcasts or YouTube.
    0:20:20 These were both democratizing.
    0:20:23 And yeah, they have in some ways threatened
    0:20:25 the traditional media establishment,
    0:20:26 but they’ve been good overall
    0:20:27 because there’s a lot of creative people
    0:20:30 who couldn’t break into the traditional media establishment
    0:20:33 before, but now they can self-publish on a podcast
    0:20:35 or self-publish on YouTube and the world discovers them.
    0:20:40 – But of course, AI is not just helpful
    0:20:42 for generating ideas.
    0:20:43 It can do so much more.
    0:20:47 As I discussed with the video marketing expert, Ken Okazaki,
    0:20:50 AI can also generate multiple title and hook options
    0:20:52 for improved content performance.
    0:20:55 (whoosh)
    0:20:58 – So for hooks lately, I’ve been using chat GBT
    0:21:01 for anything that I have to come up with some sort of title.
    0:21:04 I’m like, say this in 10 different ways, right?
    0:21:06 Have you been using chat GBT for that kind of thing?
    0:21:08 – We have this one-on-one coaching with our clients
    0:21:12 ’cause a lot of agencies, they actually provide all the tools.
    0:21:13 They say, just send us the video
    0:21:14 and we’ll do everything else for you.
    0:21:15 Send us the podcast, we’ll do everything
    0:21:16 or we’ll give you all the gear.
    0:21:20 And the gap in the market is actually someone to show up
    0:21:23 and live direct and coach people.
    0:21:24 A lot of people, they don’t create it
    0:21:27 because they don’t have the time, their schedule’s too full
    0:21:30 or they get set up and then their hour turns into 15 minutes
    0:21:33 because of all the other stuff they have to take care of
    0:21:33 but the accountability.
    0:21:36 So our coaches actually now, using some AI,
    0:21:39 using their own experience as marketers
    0:21:41 will create all of the content plans.
    0:21:43 And that’s the hook, whether it’s a question yes
    0:21:46 and that they can answer, whether it’s finish the sentence,
    0:21:49 whether it’s a framework, I have a few frameworks
    0:21:51 like what I just showed you the number
    0:21:53 and the emotional word, there’s 100 others
    0:21:55 but we’ll get them all planned out
    0:21:56 and then we’ll have a conversation for an hour
    0:21:59 and shoot anywhere from 10 to 30 videos within that hour.
    0:22:00 And that’s the short form content.
    0:22:04 So the hooks nowadays using chat GPT
    0:22:05 does help us get there faster.
    0:22:10 It’s like, I can’t think of an analogy here
    0:22:12 but it just gets us there faster.
    0:22:14 So we’re no longer starting from zero,
    0:22:15 we’re starting from maybe 60 or 70
    0:22:19 and then our coaches will finish the rest.
    0:22:20 – Yeah, I love that.
    0:22:26 – AI can also help you repurpose your content
    0:22:29 across different platforms, maximizing its reach and impact.
    0:22:33 For example, AI can help you take an audio podcast content
    0:22:36 and create text-based content, social media clips,
    0:22:37 videos and more.
    0:22:40 And according to the online marketing guru Neil Patel,
    0:22:42 this kind of content repurposing
    0:22:45 can be a game changer for marketing purposes.
    0:22:47 (air whooshing)
    0:22:50 – What are the biggest trends that you see this year
    0:22:51 in marketing?
    0:22:53 – The biggest trend that we’re seeing this year
    0:22:57 right now in marketing is podcasting.
    0:23:00 So people look at podcasting, we surveyed over 8,000 companies
    0:23:06 and we found that the two big trends were podcasting and AI.
    0:23:07 And here’s what I mean by that.
    0:23:10 When we look at the total number of blogs out there,
    0:23:10 it’s over a billion.
    0:23:12 When you look at the total number of podcasts out there,
    0:23:14 it’s less than 10 million.
    0:23:16 It’s a wide open ocean.
    0:23:18 And then people are starting to repurpose that content
    0:23:19 and use it all over the place.
    0:23:21 Because you can use a podcast content
    0:23:23 to turn it into text-based content.
    0:23:26 You can use it to turn it into social media clips,
    0:23:29 whether it’s shorts or long-form video.
    0:23:31 And what’s really cool is when you do podcasts,
    0:23:33 a lot of times people are doing them with other people
    0:23:36 like you and I are, and we’re both gonna push this
    0:23:37 on all the social profiles
    0:23:39 and we’re both gonna get played from this.
    0:23:41 So it’s actually a really amazing
    0:23:43 win-win strategy for both of us, right?
    0:23:45 So companies are really pushing hard on podcasting
    0:23:48 and they’re pushing really hard on AI.
    0:23:49 What can they automate?
    0:23:51 And most people look at AI like,
    0:23:55 oh, I can use open AI to help write content
    0:23:59 and I can use them to figure out how to create images.
    0:24:01 But there’s much more to AI
    0:24:03 from when we interviewed companies.
    0:24:06 A big portion of what they’re looking to use AI
    0:24:09 from in a marketing standpoint is analytics.
    0:24:11 How can you have AI analyze your analytics
    0:24:13 on a daily basis and tell you where the wastage is
    0:24:15 within your marketing campaigns
    0:24:17 and where you can cut costs and reallocate money?
    0:24:20 Because if you look at the biggest expense in marketing,
    0:24:22 it’s not services.
    0:24:24 It’s not writing a piece of content.
    0:24:26 It’s actually spending money on paid advertising.
    0:24:29 Look at the revenue that Google is generating
    0:24:30 and Facebook is generating.
    0:24:32 I think Google still is like a trillion dollar company
    0:24:35 or somewhere around there depending on the month you’re in.
    0:24:38 And Facebook’s still a massive company.
    0:24:40 We spend so much money on ad dollars.
    0:24:43 Imagine if analytics were analyzed by AI
    0:24:46 and it told us quicker when to cut our losses.
    0:24:51 – Another area where AI can help you magnify your reach
    0:24:53 is in public relations.
    0:24:54 Here’s Jen Gottlieb again,
    0:24:57 talking about paid versus earned PR
    0:24:59 and the difference that AI can make.
    0:25:04 – Okay, let’s talk about paid.
    0:25:05 Okay, paid versus earned.
    0:25:07 Earned is always the best.
    0:25:10 Always the best because it’s earned media, right?
    0:25:12 They chose you to be on their platform.
    0:25:13 They chose you.
    0:25:14 So it’s always gonna be the most organic.
    0:25:15 It’s always gonna feel the best.
    0:25:17 It’s always going to actually elevate your brand.
    0:25:20 Some forms of paid media you can actually tell it was paid
    0:25:22 and so that it can actually kind of make your brand
    0:25:25 look a little shitty, excuse my language.
    0:25:27 It can do that, but here’s the thing.
    0:25:30 Sometimes, sometimes I have seen clients
    0:25:32 that have maybe done a paid sponsorship on a big show
    0:25:35 or strategically did some paid media
    0:25:38 where they were prepared to amplify it in a way
    0:25:40 that was going to create more credibility,
    0:25:42 influence and authority in a big way.
    0:25:44 So as long as you know that you’re gonna,
    0:25:45 like let’s say you do a paid sponsorship,
    0:25:47 you’ve got a product.
    0:25:48 Let’s say it’s a food product
    0:25:50 and I know that the Today Show, Good Morning America,
    0:25:52 sometimes they’ll have sponsors.
    0:25:54 I know that I think some of the other daytime shows
    0:25:56 like Drew Barrymore, like you can pay
    0:25:57 to get your product on that show.
    0:25:59 So if you go into it, not like, okay,
    0:26:01 all the people on the show are gonna watch and see it,
    0:26:04 that’s amazing, but how am I gonna take this actual segment,
    0:26:06 this clip that I have or this photo of me
    0:26:08 and my brand on this show
    0:26:10 and amplify it, send it out in emails,
    0:26:13 put it on my website, make 85,000 Reels out of it,
    0:26:15 make an entire podcast out of it,
    0:26:18 use AI to take the actual content,
    0:26:21 repurpose the transcript of the entire interview
    0:26:24 and make so many posts and tweets and threads.
    0:26:26 You could take one segment
    0:26:28 and you could make a year’s worth of content
    0:26:30 out of that one segment.
    0:26:32 If you do it that way, I don’t care what you do.
    0:26:34 If you pay or if it’s earned,
    0:26:35 obviously it’s always better earned,
    0:26:37 but it’s what you do with it that counts.
    0:26:40 (air whooshing)
    0:26:43 AI can make content generation and deployment so easy
    0:26:46 at times that you can lose sight of your own role
    0:26:47 in the finished product.
    0:26:50 The networking expert, Michelle Tillis-Letterman,
    0:26:53 cautions that while AI can automate some tasks for us,
    0:26:56 it’s important to maintain a human touch
    0:26:58 and authenticity in your content.
    0:27:01 (air whooshing)
    0:27:03 I think AI is really gonna help people
    0:27:05 with technical skills, right?
    0:27:08 And these hard skills that we once used to need
    0:27:10 to go to school for and train for and memorize,
    0:27:12 we no longer are gonna need to do that
    0:27:15 because AI is gonna handle the hard skills for us.
    0:27:17 But what it can’t do is the soft skills
    0:27:19 and that’s what makes connectors so special, right?
    0:27:21 And so I think being a connector
    0:27:23 is gonna be actually more valuable
    0:27:25 and a skill that more hiring managers
    0:27:28 and people are gonna desire as time goes on
    0:27:30 and as AI starts to take more precedent in the workplace,
    0:27:34 I think being a connector is gonna even be more valuable.
    0:27:39 I do worry about AI kind of removing the authenticity
    0:27:40 from our communications
    0:27:42 because one of the things that AI does for us
    0:27:45 is it helps us draft communications really quickly
    0:27:46 and then we might edit.
    0:27:49 But we might be sending things
    0:27:51 without really putting ourselves into them.
    0:27:53 And that’s where that authenticity
    0:27:54 and that connection can get lost.
    0:27:59 So use it for what it does, which is speed us up,
    0:28:02 but make sure that you kind of bookend it
    0:28:04 with the essence of you.
    0:28:07 (whooshing)
    0:28:09 If you wanna create high quality content
    0:28:10 at lightning speed,
    0:28:13 Opus Clip is the AI tool you need in your corner.
    0:28:16 Whether you’re a seasoned creator or just starting out,
    0:28:19 Opus Clip helps you unlock the full potential
    0:28:22 of your content by transforming long form videos
    0:28:25 into impactful short clips that engage your audience.
    0:28:27 At YAP Media, we’re using Opus Clip’s AI features
    0:28:30 as a growth hack to streamline our content production
    0:28:32 and scale faster.
    0:28:33 By leveraging Opus Clip,
    0:28:36 we can quickly extract the most engaging moments
    0:28:37 from our long form podcasts
    0:28:40 and then turn them into bite-sized shareable clips
    0:28:42 perfect for social media.
    0:28:44 This has allowed us to consistently create content
    0:28:46 that resonates with our audience
    0:28:49 while saving valuable time and resources.
    0:28:51 With Opus Clip, we can maximize the reach
    0:28:53 of every piece of content we produce,
    0:28:55 ensuring that it’s optimized for platforms
    0:28:58 like Instagram, TikTok, and YouTube Shorts.
    0:29:00 It’s not just about saving time,
    0:29:02 it’s about boosting our content strategy
    0:29:04 and staying ahead of competition.
    0:29:06 So if you’re looking to take your content creation
    0:29:07 to the next level,
    0:29:10 Opus Clip is the AI hack that will help you create,
    0:29:13 share, and thrive as a modern-day creator.
    0:29:19 Finally, I wanted to take a step back
    0:29:22 and sketch out a future where AI is at the core
    0:29:23 of content creation
    0:29:26 and what it means to be an online entrepreneur.
    0:29:28 First, I want you to hear from Tom Billu,
    0:29:30 who told me that the world as we know it
    0:29:33 as a content creator will end in the next two years.
    0:29:35 Here’s his thoughts about increased competition
    0:29:36 as a creator with AI
    0:29:40 and how he thinks we should try to manage all this change.
    0:29:45 So one of the things that I read
    0:29:48 is that you say that content creation
    0:29:49 is going to completely change.
    0:29:50 You say the world as you know it
    0:29:53 as a content creator will end in two years.
    0:29:56 Now, as a content creator, that’s very scary
    0:29:57 why do you believe that?
    0:30:01 So AI tools will make it such that
    0:30:04 all of the things that we use as a moat
    0:30:05 are gonna go away.
    0:30:09 So it takes a while to master all the tools.
    0:30:11 It takes a while to get all the different people
    0:30:13 on your podcast, all that stuff.
    0:30:15 What’s going to end up happening
    0:30:18 is all of this information is gonna fracture,
    0:30:19 like hyper fracture,
    0:30:21 and somebody will be able to have an idea
    0:30:23 for a video with or without a guest.
    0:30:25 I mean, you could post videos of like,
    0:30:26 here’s my conversation,
    0:30:28 my imagined conversation with Elon Musk,
    0:30:29 stuff like that,
    0:30:31 and instead of actually needing to get that person
    0:30:34 on your podcast, you just have the AI spin up,
    0:30:36 his personality, you ask a bunch of questions,
    0:30:38 and if you do it in a way that the audience
    0:30:40 finds more interesting than the next person,
    0:30:42 then that’s gonna be what it’s gonna be.
    0:30:44 So what’s gonna end up happening is right now,
    0:30:47 it’s already changed so much, you’re so young,
    0:30:48 you probably don’t have a sense
    0:30:50 of just how much it’s already changed.
    0:30:52 But like when I was growing up,
    0:30:54 there was, you know, whatever five channels,
    0:30:56 and that was it, and they controlled the narrative.
    0:30:59 And we didn’t even realize the narrative was being controlled.
    0:31:03 And then as things have gone to social,
    0:31:05 now you start seeing things break apart.
    0:31:07 Now, when I started podcasting,
    0:31:09 people literally like, Tom, why are you doing this?
    0:31:12 It’s already played out, all the players that are there
    0:31:14 that are gonna be there, it’s already decided, man,
    0:31:15 it’s too late.
    0:31:17 When I started, there were 400 podcasts.
    0:31:20 There’s now six million podcasts.
    0:31:25 So it is just insane how many more podcasts,
    0:31:29 and I may have said 400,000 podcasts.
    0:31:33 So the world has just changed absolutely dramatically,
    0:31:34 and that’s gonna keep happening,
    0:31:37 where the format of a podcast itself
    0:31:41 is gonna get disrupted by somebody alone with an AI,
    0:31:44 doing things that nobody’s ever thought of before,
    0:31:48 and the difficulty of production,
    0:31:50 the friction of going from idea to execution
    0:31:52 is the current mode.
    0:31:53 That’s gonna go away,
    0:31:55 which means this will be more like TikTok.
    0:31:59 So instead of there being a person that has a podcast,
    0:32:01 take a Rogan or something like that,
    0:32:04 instead of that person dominating the landscape,
    0:32:05 you’re gonna have like,
    0:32:08 oh, one of his episodes might pop off,
    0:32:10 but somebody else is gonna release something else
    0:32:12 that’s a totally unique format that nobody saw coming,
    0:32:14 and it’ll just be like that,
    0:32:15 and people will just be scrolling onto the next,
    0:32:17 onto the next, onto the next,
    0:32:19 and that’s gonna happen across everything.
    0:32:21 It’s gonna happen across video game production,
    0:32:24 which I trust may have just as much anxiety as you.
    0:32:29 But the key is to adopt AI faster than the competition.
    0:32:32 And then just remember that one,
    0:32:35 we’re moving towards an abundance reality
    0:32:40 where if AI does all of the wildly disruptive stuff
    0:32:43 that people think it’s gonna do over the next, say, 10 years,
    0:32:46 it’s also gonna be dropping the cost of virtually everything.
    0:32:48 So everything is just getting cheaper.
    0:32:52 Now this takes you into a post-capitalistic society,
    0:32:55 and there are big questions around what that looks like,
    0:32:58 but people will have access to the things
    0:33:00 that they want for far, far, far cheaper.
    0:33:02 Now that doesn’t mean people won’t find a way to peacock
    0:33:04 through other means, because we will,
    0:33:08 but especially when you throw in the mix
    0:33:10 brain-computer interfaces,
    0:33:13 this is all gonna get real weird.
    0:33:15 There are already people that can play video games,
    0:33:17 like proper video games,
    0:33:19 using just their brain-computer interface.
    0:33:20 – Oh my God.
    0:33:21 – It’s nuts.
    0:33:24 – That is so nuts.
    0:33:26 And you were just saying when you first started,
    0:33:30 400,000 podcasts, and everyone was telling you,
    0:33:32 there’s no chance, it’s already saturated.
    0:33:35 AI’s gonna make things even more saturated.
    0:33:39 So what is your perspective about the increased competition
    0:33:42 and if there’s even a point to participate
    0:33:45 if there’s gonna be that much competition?
    0:33:47 – So I think people make a mistake
    0:33:50 when they do preemptive quitting or preemptive strikes.
    0:33:51 The reality is you wanna pay attention,
    0:33:53 you wanna be at the cutting edge,
    0:33:54 you wanna be integrating AI.
    0:33:57 Right now, AI is a phenomenal tool,
    0:33:58 and it is a terrible master.
    0:33:59 So it’s not gonna be able to do things
    0:34:01 without humans yet.
    0:34:03 So people should be excited right now for this phase.
    0:34:05 It’s going to allow you to do more with less.
    0:34:07 And so if you’re somebody like you
    0:34:09 that’s paying attention, you’ve got a whole thesis,
    0:34:11 you know what you’re moving towards,
    0:34:13 AI is gonna help you keep costs down,
    0:34:15 it’ll help you stay really nimble.
    0:34:18 Now, if AI starts changing the landscape,
    0:34:19 then just pay attention.
    0:34:21 Like, okay, what do we need to do to stand out?
    0:34:23 How do we add value?
    0:34:24 And yes, it’s going to change things.
    0:34:26 And yes, some people are going to get smashed
    0:34:28 into little pieces.
    0:34:30 But if you’re really paying attention,
    0:34:35 and if you continue to look at where’s the puck going to go,
    0:34:36 then you’ll be in better shape.
    0:34:39 Now, I’ve often made the quip that, yes,
    0:34:41 you should always skate to where the puck is going to go,
    0:34:42 but it’s getting a little hard now
    0:34:44 ’cause the puck is teleporting.
    0:34:47 But it’s still, it’s the right idea.
    0:34:51 You wanna pay attention to, okay, predictive engine.
    0:34:52 Where is this going?
    0:34:53 What does this mean for content creation?
    0:34:56 I think there is gonna be that hyperfragmentation.
    0:34:58 I think this is really gonna be about deep communities.
    0:35:01 So part of the reason that I’m on Twitch now
    0:35:03 doing my video game streaming is that, yes,
    0:35:04 I’m building a video game,
    0:35:07 so I need to build a community around that.
    0:35:10 But also historically, I built audiences, not communities.
    0:35:13 And so this is a chance for me to really build
    0:35:16 a deep community where the interactions are very different.
    0:35:19 And that’s gonna be something that AI will have a hard time with
    0:35:21 just because people know on the other side of this
    0:35:22 is not a person, it’s AI.
    0:35:24 And so I think there will be some things
    0:35:27 that people just have a weird resonance
    0:35:30 when it’s AI versus when it’s a real person.
    0:35:33 So I’ll be looking for opportunities like that.
    0:35:35 I’ll be looking for places where I wanna lean into
    0:35:37 the humanity of it all.
    0:35:38 And I’ll be looking for places where I wanna lean
    0:35:40 into the AI of it all.
    0:35:42 But because I don’t push back
    0:35:45 on the way the world actually is, AI is here.
    0:35:47 AI will keep getting better.
    0:35:51 AI may slow down, but I don’t think it’s gonna stop.
    0:35:54 So I’m just paying attention to where it’s at
    0:35:56 and how I can leverage it for now.
    0:36:00 While it’s scary to think that AI
    0:36:03 is going to change everything, we can’t just be scared.
    0:36:05 We’ve gotta do something about it.
    0:36:07 And nobody’s gonna be more equipped
    0:36:10 to take on these challenges than entrepreneurs.
    0:36:13 We’re creative, we’re innovative, we’re flexible.
    0:36:14 And we know how to manage people
    0:36:17 and eventually manage AI agents.
    0:36:20 In fact, Reid Hoffman told me in the near future,
    0:36:24 we’re going to have AI agents on our phones, devices,
    0:36:26 that become our personal assistants, tutors, drivers,
    0:36:30 advisors, and things that we can’t even imagine yet.
    0:36:33 For the creative and innovative minds, AI won’t be a threat.
    0:36:36 It’s going to be a powerful amplifier.
    0:36:38 It will dramatically enhance our abilities,
    0:36:41 expanding the scope and impact of their ideas.
    0:36:44 In essence, AI will become a force multiplier
    0:36:46 for human ingenuity.
    0:36:49 Here’s a clip from my conversation with Reid Hoffman,
    0:36:51 the co-founder of LinkedIn and an early investor
    0:36:54 in open AI on AI agents, content creation,
    0:36:57 and the wild feature that he predicts for us.
    0:37:03 So part of what freaks people out a little bit is like,
    0:37:06 you know, we are going to this agentic universe
    0:37:09 where all of a sudden we’re supposed to having phones
    0:37:12 and PCs, which we’ll still have, we’ll have agents.
    0:37:14 And by the way, we’ll have more than one.
    0:37:15 We may have one that we’re, you know,
    0:37:18 it’s particularly the hollow Reid, you know,
    0:37:21 ongoing companion always, you know, always around us
    0:37:23 and helping us with things.
    0:37:26 But there’s going to be a suite of them, you know,
    0:37:27 with kind of different specialties
    0:37:28 and different engagements.
    0:37:31 And by the way, you know, your office is going to have one,
    0:37:33 your working group is going to have one,
    0:37:36 and you know, probably your podcast is going to have one,
    0:37:36 you know, et cetera.
    0:37:38 And we hear fairly soon and people say,
    0:37:41 well, if they’re agentic, does that take my agency away?
    0:37:42 And the answer is no.
    0:37:44 The same way that when you work with colleagues
    0:37:47 and you work with employees and everything else,
    0:37:49 that doesn’t actually, that expands your agency.
    0:37:50 That doesn’t take it away.
    0:37:54 And by the way, you know, these agents will be making predictions
    0:37:58 off all the data, which is a lot more than any of us have
    0:37:59 about what things will be really good for us.
    0:38:00 – Yeah.
    0:38:05 I mean, I have to say, thinking about agents is so mind blowing.
    0:38:10 And when I think about AI and all the talks that I’ve had,
    0:38:13 a lot of people talk about it as being like a great equalizer.
    0:38:15 And we were just talking about how humans are not going to work
    0:38:17 and everything like that, but I’m competitive, right?
    0:38:20 So like as I’ve been going through these conversations,
    0:38:21 I’ve been thinking about like, well, how am I going to be
    0:38:23 like the best version of me?
    0:38:27 How am I going to be like a better entrepreneur and compete?
    0:38:30 But now as I’ve thought about it more, I realized that it’s like,
    0:38:32 you have to be the best trainer of the AI.
    0:38:35 Like I kind of imagine everybody being an entrepreneur,
    0:38:40 having agents that work at their personal company, basically.
    0:38:44 And you basically have to be the best at coordinating your agents
    0:38:48 and figuring out how to like mobilize all that AI
    0:38:50 and all your AI support.
    0:38:52 And so smart people are going to be smarter at that, right?
    0:38:55 And creative and innovative people are going to be more creative
    0:38:58 and innovative when it comes to their own agents.
    0:39:00 And so I just feel like a lot of people are probably worried
    0:39:03 that like, you know, there’s not going to be any room for them
    0:39:04 to your point as humans.
    0:39:08 But I really think it’s going to be how you manage your AI.
    0:39:13 In addition to training, it’s also deploying, organizing, executing,
    0:39:17 you know, strategizing all of the above.
    0:39:20 And that’s part of the reason why, you know, kind of with super agency
    0:39:23 and the other kind of content that I’ve been trying to get out there
    0:39:25 and people say, it’s like, start playing with it, start exploring
    0:39:28 because you want to start building the muscles
    0:39:30 and getting engaged with it is really important.
    0:39:32 And that’s that’s the most central thing.
    0:39:35 And again, part of reason I called it agency, because it’s like, you know,
    0:39:37 own your agency and go do it.
    0:39:41 And part of the super agency is when millions of us all start doing that,
    0:39:46 it benefits all of us much more than just even the technology benefits
    0:39:49 each of us individually by ourselves.
    0:39:52 So one of the things that I wanted to talk to you about was trust
    0:39:55 when it comes to AI, because I feel like a lot of people are worried
    0:39:59 about misinformation, there’s so many deep fakes out there.
    0:40:02 And people are just worried about trust when it comes to AI.
    0:40:06 So what are your thoughts around that?
    0:40:12 So trust is in, unfortunately, short supply these days.
    0:40:19 Generally, not just for the AI, trust in institutions, trust in, you know,
    0:40:24 democracies, voting systems, other people’s intent, you know, other kinds of things.
    0:40:27 So so trust is challenging.
    0:40:32 Now, the way that you that I think it’s going to be very important
    0:40:36 to build and maintain trust of the AI is for the people who are building it
    0:40:42 to be very clear about like what their what their goals are, what they’re doing,
    0:40:45 what they’re doing to try to build and maintain trust.
    0:40:49 You know, part of the reason why, of course, you know, my encouragement
    0:40:53 with super agency is for people to go try it because as they begin to try it
    0:40:57 and learn what kinds of good things they can do, what kinds of things are going to be empowered,
    0:41:01 that will be the kind of thing that builds the kind of positive trust
    0:41:02 in these kinds of circumstances.
    0:41:08 And, you know, my my advice to individuals, you know, encountering these things,
    0:41:10 like, you know, a classic suspicion and say, well, big tech companies
    0:41:13 who are trying to make a lot of money or building these things and they’re trying
    0:41:14 to make money from you.
    0:41:17 And I was like, well, by the way, trying to make money from you is usually offering
    0:41:20 you a product and service you really like that really is something
    0:41:22 that you come back for that you keep using.
    0:41:23 That’s good for you.
    0:41:26 That’s the goodness of modern business.
    0:41:30 So you go, OK, so which thing should I trust these AIs on?
    0:41:31 And which thing should I not?
    0:41:36 And the answer is, well, if you generally shouldn’t, you should understand
    0:41:41 that company is trying to have you as a lifelong loyal customer.
    0:41:45 But that generally speaking, most of them are smart about doing that.
    0:41:47 So they’re going to try to make it good.
    0:41:51 If it’s if it’s something that’s particularly important to you, cross checking,
    0:41:55 it’s important, like, you know, when I go to GBD4 and get a prompt and I go,
    0:41:58 you know, huh, that doesn’t really make full sense to me.
    0:42:02 I’m going to go look at this a little bit more, you know, because it’s like, OK,
    0:42:05 you know, if it said something about like, yeah, your lab, your, you know,
    0:42:07 your black lab can eat that mushroom.
    0:42:09 It’s like, no, I really want to know.
    0:42:12 Yeah, double check that, you know.
    0:42:14 So and so, you know, that kind of thing.
    0:42:19 And by the way, over time, these will get better and better for, you know,
    0:42:20 kind of how it operates.
    0:42:23 And so I think that’s that’s the kind of thing.
    0:42:27 But I think that’s the only by engaging and using having dialogue,
    0:42:32 having that dialogue match our experience over time, you know,
    0:42:36 being accountable as creators and companies for, you know,
    0:42:40 here are the things that we want in the use and here are the things that are
    0:42:45 still under development and being clear about that so that people have a sense of,
    0:42:48 OK, I understand it’s not perfect, but it could be really good for me.
    0:42:50 We were talking about deep fakes before.
    0:42:56 And I came across this interview of you interviewing your own AI on your YouTube.
    0:43:01 You call it read AI and it’s an AI video avatar of you.
    0:43:04 Talk to us about how you felt in that interview.
    0:43:05 Did you learn anything from it?
    0:43:06 Did you did it?
    0:43:09 Did you help you realize anything about AI in the future?
    0:43:14 Well, so it came about primarily because I was like, look,
    0:43:17 here’s a technology that everyone’s so skeptical about.
    0:43:19 Our name for it is Deep Fakes.
    0:43:25 It’s kind of like, like if your name was disaster, OK.
    0:43:30 You know, so it’s like, OK, but actually it was more interesting
    0:43:33 as kind of a palette and exploration.
    0:43:36 Like you said, well, I only want to talk to readers.
    0:43:37 Absolutely not.
    0:43:41 But what I want to talk to read AI sometimes and doing these things and have
    0:43:46 that as a way of kind of having a dialogue with myself and also showing
    0:43:49 kind of what’s good at because once I did that, one of the things I realized
    0:43:54 is I was after I made that I was off to go give a speech at the University
    0:43:57 of Perugia in kind of defensive and honorary doctorate.
    0:44:00 And I sort of wrote out the speech and then I went, you know,
    0:44:05 I could actually have AI read AI, give this speech in all.
    0:44:09 I’m only really fluent in English and all of these other languages,
    0:44:13 you know, ranging from Hindi to Chinese to Arabic to all these things.
    0:44:17 And to give the speech in those languages where people are much like
    0:44:25 it was bizarre listening to me, my voice, speaking Hindi or Chinese fluently.
    0:44:26 It’s like, well, I would.
    0:44:30 Well, what I sound like if I were speaking Chinese anyway.
    0:44:34 So but it was like it was humanizing was with the things I thought I would.
    0:44:38 I thought I would really dislike it and it was humanizing.
    0:44:42 And it started making me realize just like any just just as I say to other people,
    0:44:45 hey, you should use the technology to get a sense of it and control
    0:44:51 and to kind of, you know, give you to reinforce your own agency with the technology.
    0:44:53 It was like that was me doing that with that.
    0:44:56 And, you know, we continue to do new things with read AI.
    0:44:57 Yeah, it’s so cool.
    0:45:00 I feel like in terms of content creation,
    0:45:02 I’ve got a lot of creator entrepreneurs that listen to the show.
    0:45:05 I feel like AI is totally going to change the game.
    0:45:07 Like even with me, I have my voice.
    0:45:15 If I’m sick or if I’m like if I miss a commercial, we can use my voice as like an intermediate step.
    0:45:18 Like I’ll always rerecord it usually, make sure that it’s me.
    0:45:20 But it’s really close to my voice.
    0:45:23 Like people really can’t tell and we’re working on my video.
    0:45:27 And to your point, like people probably think I’m crazy, creating my own deep bank.
    0:45:31 But I want to be able to scale myself and this is the future.
    0:45:34 And you just gave me such a great idea in terms of the translations.
    0:45:36 You know, people love to watch content all over the world.
    0:45:38 And not everybody speaks English.
    0:45:43 So one last question for you on the future of AI.
    0:45:45 So you’re obviously at the forefront of this.
    0:45:46 You’ve thought a lot about it.
    0:45:48 You’ve written books on AI.
    0:45:52 So I just want you and you can take your time with this because I think it’s very interesting.
    0:45:57 How do you imagine our world to be five, 10, 20 years in the future with AI?
    0:45:58 What do you imagine the world to be like?
    0:46:04 Well, one of the things that’s a great way to look foolish in the future is make
    0:46:11 overly specific predictions, partially because, you know, the usual principle
    0:46:14 I used to say in this is the future is sooner and stranger than you think.
    0:46:19 And so, you know, people thought in the 80s, we’re going to get AI, but we didn’t get AI.
    0:46:20 We got the internet, we got mobile phone.
    0:46:21 Well, maybe now we’re going to get AI.
    0:46:25 I mean, you know, we’re going to get what shape of AI is the interesting question.
    0:46:34 And so if you said, you know, what I think is kind of the minimum guarantee
    0:46:39 is there’s going to be like, as opposed to like computer interfaces or phone
    0:46:40 interfaces, we’re going to have agents.
    0:46:47 And agents are going to be the primary mode of kind of navigation.
    0:46:51 What we describe in super agency is an informational GPS.
    0:46:56 So in this entire informational digital world, we’ll do that.
    0:47:02 And there will be more agents than there are people, especially when you consider
    0:47:06 the, even though there might be just one agent pie, that’s kind of then
    0:47:11 instantiated with what remembers out of its conversations and interaction with
    0:47:14 the HALA, what it understands, remembers in its conversation, interactions with
    0:47:15 read, et cetera, et cetera.
    0:47:19 There’s kind of this, this, this, this, this, this flow of agents.
    0:47:22 Now, one of the things that I think people haven’t really fully tracked yet,
    0:47:25 but I think what would be interesting is how agents end up talking to each other.
    0:47:29 Because when we have that many agents, you know, part of how you and I are
    0:47:32 going to coordinate, like we say, Hey, what should we talk about in the podcast?
    0:47:35 Well, one of our preps will be your agent.
    0:47:36 We’ll talk to my agent.
    0:47:41 And they’ll kind of go, well, you know, these topics will be really good.
    0:47:44 And, you know, hey, when you, when you ask a question this way, it’ll be great.
    0:47:45 And when you answer it this way, it’ll be great.
    0:47:48 You know, and da, da, da, da, and you know, that kind of thing.
    0:47:50 Or this could be a really new, interesting thing to try.
    0:47:54 And that will be part of the world that we will be in.
    0:48:03 And I think that, you know, part of that will then make, you know, like the premium
    0:48:06 on thinking creatively, thinking differently.
    0:48:09 You know, as you mentioned, we’ll be much higher.
    0:48:19 The notion that, you know, what we, you know, kind of like my guess is, like,
    0:48:24 for example, if you go back 30 years and you told someone there
    0:48:28 would be these jobs called web designer, data scientist, other things, they go,
    0:48:30 what are you talking about?
    0:48:32 You know, crazy person from the future.
    0:48:36 And I think that’s another thing that we’re going to see even more of,
    0:48:40 which is like, oh, didn’t realize that was going to be the job.
    0:48:42 And that’s cool.
    0:48:46 And, and so I think that’s the, you know, those are some of the things.
    0:48:52 But, you know, I try not to make overly specific predictions because usually
    0:48:55 there may all put it this way, William Gibson, science fiction author has
    0:48:58 a really good quote, which is, the future is already here.
    0:48:59 It’s unevenly distributed.
    0:49:04 And, you know, he’s been a great, you know, Neuromancer was the internet,
    0:49:04 everything else.
    0:49:10 Now he was being asked in an interview, like, well, how did you see the future?
    0:49:14 And it’s like, look, thank you for, for the compliment.
    0:49:18 But by the way, if you read Neuromancer, sure, I got AI right.
    0:49:19 I got the internet right.
    0:49:21 I missed the mobile phone.
    0:49:30 And so that’s the kind of thing that, you know, we’re always looking for
    0:49:32 is that surprise and delight moment.
    0:49:36 Well, yeah, fam.
    0:49:40 That’s it for episode six, the final episode of the Yaff creator series.
    0:49:44 As we’ve heard it in the series, creating content isn’t just about algorithms and views.
    0:49:49 It’s about connections, storytelling and sharing your unique voice with the world.
    0:49:53 And remember, if you’re eager to get started with using AI to take your content
    0:49:55 to the next level, then try OpusClip.
    0:50:00 OpusClip uses advanced AI to help you extract the most authentic, engaging
    0:50:04 moments from your content, whether it’s a heartfelt story or a quirky
    0:50:06 interaction or an insightful tip.
    0:50:10 OpusClip makes it easy to transform those moments into shareable clips
    0:50:13 that truly connect with your audience and drive engagement.
    0:50:17 You can try OpusClip today at opus.pro/clipanything.
    0:50:22 Thank you so much for tuning into this episode and the entire Yaff creator series.
    0:50:27 I hope you’re now equipped with the tools and knowledge to thrive in your creator journey.
    0:50:30 This is your host, Hala Taha, signing off.
    0:50:44 [Music]
    0:50:54 [BLANK_AUDIO]

    27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You’ll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI.

    In this episode, Hala will discuss: 

    (00:00) Introduction

    (01:15) Dean Graziosi on the Evolution of Entrepreneurship

    (03:46) AI’s Role in Lowering Barriers for Entrepreneurs

    (12:20) AI as a Personal Assistant for Content Creation

    (15:54) AI’s Impact on Creativity and the Future of Work

    (19:22) Leveraging AI for Marketing and Public Relations

    (24:45) Maximizing Content with AI

    (25:23) The Human Touch in AI Content

    (28:00) Tom Bilyeu on AI and Content Creation

    (35:01) Reid Hoffman on AI Agents

    (38:32) Future Predictions and Trust in AI

    Try OpusClip for FREE:

    Visit https://www.opus.pro/clipanything 

    Resources Mentioned:

    YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp

    YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd

    YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5

    YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx

    YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0

    YAP E316 with Kat Norton: youngandprofiting.co/40I34q4

    YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD 

    Active Deals – youngandprofiting.com/deals 

    Key YAP Links

    Reviews – ratethispodcast.com/yap 

    YouTube – youtube.com/c/YoungandProfiting

    LinkedIn – linkedin.com/in/htaha

    Instagram – instagram.com/yapwithhala

    Social + Podcast Services: yapmedia.com 

    Transcripts – youngandprofiting.com/episodes-new 

    Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset. 

  • Essentials: How to Optimize Testosterone & Estrogen

    中文
    Tiếng Việt
    AI transcript
    0:00:05 Welcome to Huberman Lab Essentials, where we revisit past episodes for the most potent
    0:00:11 and actionable science-based tools for mental health, physical health, and performance.
    0:00:16 I’m Andrew Huberman, and I’m a professor of neurobiology and ophthalmology at Stanford
    0:00:17 School of Medicine.
    0:00:21 This podcast is separate from my teaching and research roles at Stanford.
    0:00:25 Before we begin today, just want to acknowledge that if you’re watching this on YouTube,
    0:00:29 yes, I have a bandage on the left side of my face, I was trying to cook something for
    0:00:31 Costello and I, and I got burned.
    0:00:32 Burned myself.
    0:00:33 It was a cooking accident.
    0:00:34 I’m fine.
    0:00:35 No need to dwell on it.
    0:00:36 We can move on.
    0:00:38 But I just wanted to let you know everybody’s going to be okay.
    0:00:39 He got a great meal.
    0:00:41 I got a burn and a great meal.
    0:00:44 Today we’re going to be talking about hormone optimization, and we’re mainly going to be
    0:00:49 focusing on estrogen and testosterone and their derivatives.
    0:00:53 Estrogen and testosterone and their derivatives are what we call sex steroids.
    0:00:58 But I just want to emphasize that estrogen and testosterone are present in everybody.
    0:01:01 It’s their ratios that determine their effects.
    0:01:06 So today we’re going to talk about how specific types of exercise, particular patterns of
    0:01:11 cold exposure, as well as particular patterns, believe it or not, of breathing can impact
    0:01:15 sex steroid hormones, both estrogen and testosterone.
    0:01:19 So one of the first things to understand if you want to optimize your hormones is where
    0:01:20 they come from.
    0:01:24 There are a lot of different glands in the body that produce hormones.
    0:01:27 But when we’re talking about the sex steroid hormones, estrogen and testosterone, the major
    0:01:33 sources are ovaries for estrogen and the testes for testosterone, although the adrenals can
    0:01:35 also make testosterone.
    0:01:38 Now there are also some enzymes.
    0:01:42 Enzymes are things that can change chemical composition.
    0:01:46 And the enzymes that we’re going to talk about today are the aromatases mainly.
    0:01:50 The aromatases convert testosterone into estrogen.
    0:01:55 So in a male, for instance, that has very high testosterone, some of that is going to
    0:01:57 be converted into estrogen by aromatase.
    0:02:02 The important thing to know is that pre-pubescent females make very little estrogen.
    0:02:06 And when we talk about estrogen, we mainly talk about estradiol, which is the most active
    0:02:09 form of estrogen in both males and females.
    0:02:12 So pre-pubescent females, very low levels of estrogen.
    0:02:18 During puberty, levels of estrogen, aka estradiol, basically skyrocket.
    0:02:23 And then across the lifespan, estrogen is going to vary depending on the stage of the
    0:02:28 menstrual cycle, but as one heads into menopause, which typically takes place nowadays somewhere
    0:02:33 between age 45 and 60, levels of estrogen are going to drop and then postmenopause levels
    0:02:36 of estrogen are very low.
    0:02:39 As well, testosterone will fluctuate across the lifespan.
    0:02:43 Testosterone is going to be relatively low pre-puberty in males.
    0:02:45 During puberty, it’s going to skyrocket.
    0:02:51 And then the current numbers are that it drops off at about a rate of 1% per year.
    0:02:57 So let’s talk about other sources of these hormones, and then it will make clear what
    0:03:01 avenues you might want to take in order to optimize these hormones.
    0:03:06 The other glands and tissues in the body that make these hormones, testosterone and estrogen,
    0:03:09 as I mentioned briefly, are the adrenals.
    0:03:14 So the adrenals right on top of the kidneys, and the release of these steroid hormones from
    0:03:20 the adrenals, in particular testosterone and some of its related derivatives, are mainly
    0:03:23 activated by competition.
    0:03:24 Pretty interesting.
    0:03:29 There’s a lot of evidence in animals and humans that competitive scenarios, at least
    0:03:33 short-lived competitive scenarios, can liberate testosterone from the adrenals.
    0:03:37 I’d like to take a quick break and thank our sponsor, 8Sleep.
    0:03:41 8Sleep makes smart mattress covers with cooling, heating, and sleep tracking capacity.
    0:03:45 Now, I’ve spoken before on this podcast about the critical need for us to get adequate
    0:03:47 amounts of quality sleep each night.
    0:03:51 Now one of the best ways to ensure a great night’s sleep is to ensure that the temperature
    0:03:53 of your sleeping environment is correct.
    0:03:57 And that’s because in order to fall and stay deeply asleep, your body temperature actually
    0:03:59 has to drop by about 1 to 3 degrees.
    0:04:03 And in order to wake up feeling refreshed and energized, your body temperature actually
    0:04:06 has to increase about 1 to 3 degrees.
    0:04:10 8Sleep makes it very easy to control the temperature of your sleeping environment by allowing you
    0:04:14 to program the temperature of your mattress cover at the beginning, middle, and end of
    0:04:15 the night.
    0:04:18 I’ve been sleeping on an 8Sleep mattress cover for nearly four years now and it has
    0:04:22 completely transformed and improved the quality of my sleep.
    0:04:27 8Sleep recently launched their newest generation of the pod cover called the Pod 4 Ultra.
    0:04:30 The Pod 4 Ultra has improved cooling and heating capacity.
    0:04:33 I find that very useful because I like to make the bed really cool at the beginning of the
    0:04:38 night, even colder in the middle of the night, and warm as I wake up.
    0:04:42 That’s what gives me the most slow wave sleep and rapid eye movement sleep.
    0:04:45 It also has a snoring detection that will automatically lift your head a few degrees
    0:04:48 to improve your air flow and stop your snoring.
    0:04:54 If you’d like to try an 8Sleep mattress cover, go to 8sleep.com/huberman to save up to $350
    0:04:56 off their Pod 4 Ultra.
    0:05:01 8Sleep currently ships in the USA, Canada, UK, select countries in the EU, and Australia.
    0:05:05 Again, that’s 8sleep.com/huberman.
    0:05:12 So let’s talk about competition because it turns out that competition is a powerful influence
    0:05:18 on the sex steroid hormones, and the sex steroid hormones powerfully influence competition.
    0:05:24 So most people don’t realize this, but most males of a given mammalian species never get
    0:05:25 to reproduce.
    0:05:28 In fact, they never even get to have sex at all.
    0:05:33 And we don’t often think about that, but testosterone plays a powerful role in determining
    0:05:39 which members of a given species will get to reproduce, which ones of that species will
    0:05:42 actually get access to females.
    0:05:48 And so here I’m not talking about humans specifically, but it’s well known in species
    0:05:54 like elephant seals, in species like antlered animals and rams, for instance, that the higher
    0:05:58 levels of testosterone correlate with access to females.
    0:06:03 Now one interpretation of this is that the females are detecting which males have high
    0:06:05 testosterone and selecting them.
    0:06:12 They’re more receptive to them, but it’s actually more so that the males that have higher testosterone
    0:06:17 forage further and will fight harder for the females.
    0:06:22 And this is really interesting because there’s very good evidence now that testosterone can
    0:06:29 reduce anxiety, promote novelty seeking and promote competitive interactions.
    0:06:33 And so before you leap too far with this in your mind and think about all these human behaviors,
    0:06:36 just stay with me because there’s a little bit of biology here that makes it all make
    0:06:37 sense.
    0:06:40 And it turns out to be pretty simple.
    0:06:43 We have a brain region called the amygdala.
    0:06:47 In Latin that just means almond, but the amygdala is most famous for its role in fear.
    0:06:52 We hear a lot about fear and the amygdala, but the amygdala is really involved in threat
    0:06:53 detection.
    0:07:00 It sets our thresholds for anxiety and what we consider scary or too much.
    0:07:05 Testosterone secreted from the gonads and elsewhere in the body binds to the amygdala
    0:07:07 and changes the threshold for stress.
    0:07:12 So I’ve said before on previous versions of this podcast and on other podcasts that
    0:07:18 testosterone has this incredible effect of making effort feel good.
    0:07:22 But what I was really referring to is the fact that testosterone lowers stress and anxiety
    0:07:26 in particular in males of a given species.
    0:07:33 Testosterone increases generally lead to more foraging, more novelty seeking, increases
    0:07:36 in libido and increases in desire to mate.
    0:07:42 So it is the case that increases in testosterone promote competitive and forging type behaviors
    0:07:46 in humans and in non-human mammals.
    0:07:53 But it’s also true that competition itself can increase androgens such as testosterone.
    0:07:58 Now some people have come to the conclusion that if you win, your testosterone goes up
    0:08:01 and if you lose, your testosterone goes down.
    0:08:05 And to some extent that’s true, but that’s not a direct effect on the gonads.
    0:08:07 That’s actually mediated by the neuromodulator dopamine.
    0:08:12 We talked about dopamine in the episode on motivation and drive and dopamine and testosterone
    0:08:16 have a remarkable interplay in the body.
    0:08:20 Dopamine is actually released in the brain in ways that has the pituitary, this gland
    0:08:24 that sits over the roof of your mouth, release certain hormones that then go on to promote
    0:08:26 the release of more testosterone.
    0:08:33 And indeed winning promotes more dopamine and later more testosterone.
    0:08:38 However, in the short term, just competing increases testosterone independent of whether
    0:08:40 or not you win or lose.
    0:08:47 So testosterone is driving the seeking of sex and estrogen is promoting the actual act
    0:08:51 of sex from females, so-called receptivity, consensual receptivity.
    0:08:57 In males, it’s interesting to point out that testosterone is promoting seeking of sex, but
    0:09:01 it’s also estrogen in males that’s important for libido.
    0:09:06 If estrogen levels are brought too low, then men will completely lose their libido.
    0:09:12 So it’s not simply the case that high levels of testosterone produce a lot of sex and mating
    0:09:15 behavior, and low levels of estrogen are good across the board.
    0:09:18 You actually need both in both males and females.
    0:09:22 It’s just that in females, the testosterone levels are always going to be lower than the
    0:09:23 estrogen levels.
    0:09:27 And in males, the estrogen levels are always going to be lower than testosterone levels.
    0:09:31 So just as there are behaviors that can increase testosterone, there are behaviors that can
    0:09:34 decrease testosterone.
    0:09:40 And one of the most well-characterized ones in humans is becoming a parent.
    0:09:49 So expecting fathers have an almost 50% decrease in testosterone levels, both free and bound
    0:09:50 testosterone.
    0:09:54 It turns out that these effects of reduced testosterone, increased estradiol and reduced
    0:09:59 cortisol, can all be explained by an increase in prolactin.
    0:10:04 It is a well-known phenomenon that testosterone is going to drop, prolactin is going to increase,
    0:10:09 estradiol is going to increase in males and females that are expecting children.
    0:10:16 The other behavior that markedly reduces testosterone in both males and females and markedly reduces
    0:10:21 the desire for seeking sex and sex itself is illness.
    0:10:25 And many of you might say, well, duh, when people feel sick, they don’t feel like seeking
    0:10:27 out mates and they don’t feel like having sex.
    0:10:29 But have you ever wondered why that actually is?
    0:10:34 Well, it turns out that it can be explained by the release of what are called inflammatory
    0:10:35 cytokines.
    0:10:40 So cytokines are related to the immune system, they travel in the lymph and in the blood,
    0:10:44 and they attack invader cells like bacteria and viruses.
    0:10:47 And under conditions of illness, we make a lot of different cytokines.
    0:10:51 Some of them are anti-inflammatory, but some of them are pro-inflammatory.
    0:10:57 And the best known example of a pro-inflammatory cytokine is IL-6.
    0:11:03 And it’s known that IL-6, when injected into individuals, will decrease the desire for sex
    0:11:09 and eventually will reduce levels of testosterone and estrogen, independent of feeling lousy.
    0:11:13 Now IL-6 doesn’t just travel to the gonads and shut down the gonads, it actually has
    0:11:18 ways to interact with some of the receptors that the steroid hormones estrogen and testosterone
    0:11:23 bind to and impact those receptors so that the sex steroid hormones can’t have their
    0:11:24 effect.
    0:11:30 In short, and put simply, inflammatory cytokines like IL-6 are bad for sex steroid hormones.
    0:11:37 One of the main behaviors that’s been shown to be associated with poor levels of estrogen
    0:11:44 relative to age-match controls for people with ovaries or lower levels of testosterone
    0:11:50 compared to age-match controls for people with testes is apnea.
    0:11:52 So what is apnea?
    0:11:57 Apnea is under-breathing or mainly cessation of breathing during sleep.
    0:12:00 So people are holding their breath and then they’ll suddenly wake up.
    0:12:06 People who are dramatically overweight also suffer a lot from apnea during sleep.
    0:12:12 And it’s well-established that going into deep sleep and getting the proper patterns
    0:12:16 of slow-wave sleep and REM sleep are important for hormone optimization.
    0:12:22 Breathing itself can be adjusted in the daytime waking hours in ways that can powerfully impact
    0:12:29 both sleep, reduce incidents of sleep apnea, and also help to optimize various hormones
    0:12:32 even just by breathing in particular ways while awake.
    0:12:37 Believe it or not, being a nasal breather and avoiding being a mouth breather can actually
    0:12:42 positively impact hormones and in particular the hormones testosterone and estrogen.
    0:12:49 Although the way that it does that is by making you a better sleeper which allows you to produce
    0:12:54 more testosterone and the appropriate amounts of testosterone and estrogen.
    0:12:59 But it does that in part through indirect mechanisms because deep sleep supports the
    0:13:04 gonads, the ovaries and the testicles and their turnover of cells and the production
    0:13:05 of cells.
    0:13:09 Remember in the ovary, particular cells and the egg follicles themselves make estrogen
    0:13:17 and in the testicle that the sertoli cells and the lydic cells are important for the
    0:13:20 formation of sperm and for testosterone respectively.
    0:13:23 So what does this all mean?
    0:13:27 This means we have to be breathing properly to get your breathing and sleep right so that
    0:13:31 your sleep can actually be deep enough and you’re not entering apnea states.
    0:13:35 Getting proper sleep can really offset all the reductions in testosterone and estrogen
    0:13:39 and reductions in fertility that occur if we don’t get enough sleep.
    0:13:44 But seldom is it discussed how sleep actually adjusts things like testosterone and estrogen
    0:13:48 and it does it by modifying cortisol.
    0:13:55 So the molecule cholesterol can be converted into testosterone or estrogen but there’s
    0:14:01 a competition whereby the cholesterol will turn into cortisol and not testosterone or
    0:14:06 it’ll turn into cortisol and not estrogen if stress levels are too high.
    0:14:12 So the simple version of this is getting your breathing right during the waking hours, meaning
    0:14:16 primarily unless you’re working out really hard or there’s some other reason why you’re
    0:14:19 maybe eating or speaking that you need to be breathing through your mouth, you should
    0:14:20 be a nose breather.
    0:14:23 There’s really good evidence for that now.
    0:14:27 Usually in sleep you also want to be a nose breather because that’s going to increase the
    0:14:30 amount of oxygen that you’re bringing into your system and the amount of carbon dioxide
    0:14:32 that you’re offloading.
    0:14:35 So the simple version of this is get your breathing right.
    0:14:36 So how do you do that?
    0:14:37 How do you get your breathing right?
    0:14:41 Well, for some people that have severe sleep apnea, they’re going to need the CPAP machine.
    0:14:44 This is a machine that you actually put on your face and it helps you breathe properly
    0:14:45 in sleep.
    0:14:51 In the daytime, the best way to get good at nasal breathing is to dilate the nasal passages
    0:14:55 because a lot of people have a hard time breathing through their nose and one way to do this
    0:14:59 is to just breathe through your nose more and one way to do that is that when you exercise
    0:15:04 in particular cardiovascular exercise, most of the time provided you’re not in maximum
    0:15:06 effort, you should be nasal breathing.
    0:15:11 Now for a lot of people, nasal breathing during exercise is hard at first, but as you do it
    0:15:16 because the sinuses have a capacity to dilate over time, you’ll get better at it.
    0:15:23 So my advice would be breathe through your nose while exercising unless you’re in maximum
    0:15:24 effort.
    0:15:28 Pretty soon what you’ll find is you actually can create more output than you would if you’re
    0:15:30 breathing through your mouth.
    0:15:33 Learn to be a nasal breather has positive cosmetic effects.
    0:15:38 It reduces apnea, it offloads more carbon dioxide, it increases lung capacity, it dilates the
    0:15:42 sinuses and it prevents apnea in sleep.
    0:15:47 So unless you have severe apnea and you need the CPAP, becoming a nasal breather can have
    0:15:54 all sorts of positive effects by reducing cortisol, reducing apnea and indirectly raising testosterone
    0:15:56 and estrogen in the proper ratios.
    0:16:00 I’d like to take a quick break and acknowledge our sponsor AG1.
    0:16:06 AG1 is a vitamin mineral probiotic drink that also includes prebiotics and adaptogens.
    0:16:09 As somebody who’s been involved in research science for almost three decades and in health
    0:16:14 and fitness for equally as long, I’m constantly looking for the best tools to improve my mental
    0:16:16 health, physical health and performance.
    0:16:22 I discovered AG1 way back in 2012, long before I ever had a podcast or even knew what a podcast
    0:16:24 was and I’ve been taking it every day since.
    0:16:28 I find that AG1 greatly improves all aspects of my health.
    0:16:30 I simply feel much better when I take it.
    0:16:35 AG1 uses the highest quality ingredients in the right combinations and they’re constantly
    0:16:38 improving their formulas without increasing the cost.
    0:16:41 Whenever I’m asked if I could take just one supplement, what would that supplement be?
    0:16:43 I always say AG1.
    0:16:49 If you’d like to try AG1, you can go to drinkag1.com/huberman to claim a special offer.
    0:16:54 Right now they’re giving away five free travel packs plus a year supply of vitamin D3K2.
    0:17:00 Again, that’s drinkag1.com/huberman to claim that special offer.
    0:17:06 The second piece of behavioral advice relates to the viewing of light and many of you have
    0:17:11 heard me talk about this before and I’m not going to belabor the point that viewing bright
    0:17:14 light within the first hour of waking whether or not it’s from artificial light or ideally
    0:17:18 from sunlight has these powerful effects on sleep and wakefulness.
    0:17:23 But we have to return to this if you want to understand how light can impact hormones
    0:17:28 because hormones, light and dopamine have a very close knit relationship.
    0:17:34 So much so that your light viewing behavior can actually have a direct effect on hormone
    0:17:36 levels and fertility.
    0:17:40 I think most people don’t really understand how powerful this relationship is between
    0:17:42 light, dopamine, hormones.
    0:17:47 And when dopamine levels are high, as I mentioned before, there’s a tendency for more gonadotropin
    0:17:51 releasing hormone, luteinizing hormone, follicle stimulating hormone, all the hormones that
    0:17:56 come from the hypothalamic pituitary axis and stimulate estrogen and testosterone release
    0:17:59 from the ovary and testes.
    0:18:02 So how does this translate to a protocol?
    0:18:06 If you want to optimize testosterone and estrogen, you need to get your light viewing
    0:18:08 behavior correct.
    0:18:12 It’s not just about optimizing your sleep, which is also important.
    0:18:15 It’s about getting a sufficient amount of light in your eyes so you have sufficient
    0:18:17 levels of dopamine.
    0:18:21 So the simple protocols for that I’ve reviewed before, but it means getting anywhere from
    0:18:24 two to 10 minutes of bright light exposure in your eyes early in the day.
    0:18:29 It is not sufficient to do this with sunglasses unless you have to do that for safety reasons.
    0:18:32 It’s fine to wear prescription lenses and contacts.
    0:18:35 If you can’t get sunlight for whatever reason, you want to use bright artificial light.
    0:18:41 But that is absolutely critical for timing the cortisol release properly, limiting cortisol
    0:18:45 release to the early part of the day, getting increases in dopamine that are going to promote
    0:18:49 the production of testosterone and estrogen to healthy levels.
    0:18:54 The other aspect of light viewing behavior that’s extremely important is to avoid bright
    0:18:57 light exposure to your eyes in the middle of the night.
    0:19:00 If you’re viewing bright light in the middle of the night, you are suppressing dopamine
    0:19:01 release.
    0:19:05 If you’re suppressing dopamine release, you are suppressing testosterone levels.
    0:19:10 So you can’t even begin to talk about supplements and other ways to optimize testosterone, diet
    0:19:15 and its effects on testosterone and estrogen and fertility and reproductive behavior, etc.
    0:19:20 Until you get your breathing right, until you get things like your light viewing behavior
    0:19:21 right.
    0:19:23 So bright light early in the day and throughout the day is great.
    0:19:27 And avoiding bright light in the middle of the night is not just about not disrupting
    0:19:28 your sleep.
    0:19:31 It’s also about optimizing the sex steroid hormones.
    0:19:32 Okay.
    0:19:33 So we’ve talked about breathing.
    0:19:34 We’ve talked about light.
    0:19:40 Let’s talk about a third element that there seems to be some excitement about lately for
    0:19:46 other reasons, but that can actually have some pretty profound influences on hormone levels.
    0:19:48 And that’s heat and cold.
    0:19:53 So as always, rather than just offer a tool, I’m going to tell you the underlying science
    0:19:57 as it relates to naturally occurring phenomenon, because in understanding that and understanding
    0:20:02 the mechanism, you’re going to be in a far better position to understand the tools and
    0:20:06 mechanisms and how you might want to adjust them for your own life.
    0:20:12 So now you understand the relationship between light, day length, dopamine and hormone levels.
    0:20:17 And everyone should realize that temperature and day length are linked.
    0:20:23 Temperature and day length and sunlight, those are all intimately related because of the systems
    0:20:25 that we evolved in, right?
    0:20:31 So nowadays, there’s a lot of interest in using cold as a way to stimulate testosterone.
    0:20:37 Sounds pretty crazy, but believe it or not, that and things like ice baths and cold showers
    0:20:41 can have positive effects on the sex steroid hormones.
    0:20:45 What happens is there’s a rebound in vasodilation after cooling.
    0:20:48 So cooling causes vasoconstriction.
    0:20:54 And then after the cooling, there’s a rebound vasodilation, and there’s more infusion of
    0:20:56 blood into the gonads.
    0:21:01 Put simply, we don’t know whether or not cold and heat directly affect the production of
    0:21:03 testosterone and estrogen.
    0:21:09 We only know that cold and heat can modulate those probably through indirect mechanisms
    0:21:14 like controlling the amount of blood flow by way of shutting down or activating the neurons.
    0:21:20 Now let’s talk about particular forms of exercise and how they modulate the steroid hormones.
    0:21:25 So what’s interesting is when you start digging into the more mechanistic studies, what you
    0:21:32 find is that heavy weight trainings, but not weight training to failure where completion
    0:21:37 of a repetition is impossible leads to the greatest increases in testosterone.
    0:21:42 So anywhere from one rep maximum to somewhere in the, you know, six to eight rep repetition
    0:21:47 range in males or females increases testosterone significantly.
    0:21:51 And it does it for about a day, sometimes up to 48 hours.
    0:21:57 Now many of you might be endurance athletes or also enjoy exercise besides heavy weight
    0:21:58 bearing exercise.
    0:22:05 And there are several studies exploring whether or not endurance activity can increase or
    0:22:10 decrease androgen levels and whether or not you combine endurance activity and weight
    0:22:12 training, whether or not that has any effect.
    0:22:17 If you do the endurance activity first or second, and the takeaway from all of this was
    0:22:24 that endurance activity, if performed first leads to decreases in testosterone during
    0:22:28 the weight training session, as compared to the same weight training session done first
    0:22:30 followed by endurance activity.
    0:22:34 In other words, if you want to optimize testosterone levels, it seems to be the case that weight
    0:22:40 training first and doing cardio type endurance activity afterward is the right order of business.
    0:22:44 Now when these are done on separate days, it doesn’t seem to have an effect that is they
    0:22:46 showed no statistical interaction.
    0:22:51 But it seems that if you’re going to do these in the same workout episode that it’s move
    0:22:55 heavy loads first, then do cardiovascular exercise.
    0:23:01 So there’s a little bit of data looking specifically at how endurance exercise impacts testosterone
    0:23:02 and its derivatives.
    0:23:06 And it’s very clear that high intensity interval training, sprinting, et cetera, which somewhat
    0:23:12 mimics the neural activity that occurs while moving heavy weight loads is going to increase
    0:23:13 testosterone.
    0:23:16 There’s ample evidence for that in the literature.
    0:23:22 And that endurance exercise that extends beyond 75 minutes is going to start to lead to reductions
    0:23:25 in testosterone, presumably by increases in cortisol.
    0:23:29 So now let’s switch over to talking about estrogen.
    0:23:33 So there are many people who are trying to optimize their estrogen levels.
    0:23:37 And one of the places where this shows up a lot, and I get a lot of questions about,
    0:23:38 is menopause.
    0:23:43 So menopause, as I mentioned earlier, is this fairly massive reduction in the amount of
    0:23:50 estrogen that is circulating in one’s blood, mainly because the ovary is now depleted of
    0:23:52 some estrogen production of its own.
    0:23:54 The eggs are not being produced.
    0:23:56 They’ve been depleted, et cetera.
    0:24:01 So menopause is characterized by a variety of symptoms, things like hot flashes, things
    0:24:06 like mood swings, things like headaches, in particular, migraine headaches.
    0:24:07 There can be a lot of brain fog.
    0:24:10 It can be very, very disruptive for people.
    0:24:13 So what are the various things that one can do for menopause?
    0:24:19 Well, one of the most common ones is that physicians will prescribe supplemental estrogen.
    0:24:24 So this is hormone therapy where somebody takes either oral estrogen or they’ll use
    0:24:29 a patch or a pellet, some way to secrete estradiol into the system.
    0:24:33 And that has varying success, depending on the individual.
    0:24:34 Some people respond very well to it.
    0:24:37 Other people really have challenges with it.
    0:24:41 And there are a lot of side effects associated with it for some people, not others.
    0:24:47 In addition, there’s a concern always about supplementing estrogen when there’s a breast
    0:24:52 cancer background in the family, or there’s concern about breast cancer for any reason,
    0:24:55 because a lot of those cancers are estrogen dependent.
    0:25:01 And that’s why drugs like tamoxifen and anastrasol and drugs that block either aromatase or
    0:25:06 block, excuse me, estrogen receptors directly were initially developed.
    0:25:10 I’d like to take a quick break and acknowledge one of our sponsors, Function.
    0:25:14 Last year, I became a Function member after searching for the most comprehensive approach
    0:25:15 to lab testing.
    0:25:20 Function provides over 100 advanced lab tests that give you a key snapshot of your entire
    0:25:21 bodily health.
    0:25:25 This snapshot offers you with insights on your heart health, hormone health, immune
    0:25:28 functioning, nutrient levels, and much more.
    0:25:33 They’ve also recently added tests for toxins, such as BPA exposure from harmful plastics,
    0:25:36 and tests for PFASs or forever chemicals.
    0:25:40 Function not only provides testing of over 100 biomarkers key to your physical and mental
    0:25:45 health, but it also analyzes these results and provides insights from top doctors who
    0:25:47 are expert in the relevant areas.
    0:25:51 For example, in one of my first tests with Function, I learned that I had elevated levels
    0:25:53 of mercury in my blood.
    0:25:57 Function not only helped me detect that, but offered insights into how best to reduce my
    0:26:02 mercury levels, which included limiting my tuna consumption, while also making an effort
    0:26:06 to eat more leafy greens and supplementing with NAC and acetylcysteine, both of which
    0:26:09 can support glutathione production and detoxification.
    0:26:13 I should say, by taking a second function test, that approach worked.
    0:26:15 Comprehensive blood testing is vitally important.
    0:26:20 There’s so many things related to your mental and physical health that can only be detected
    0:26:21 in a blood test.
    0:26:24 The problem is, blood testing has always been very expensive and complicated.
    0:26:29 In contrast, I’ve been super impressed by Function’s simplicity and at the level of
    0:26:30 cost.
    0:26:31 It is very affordable.
    0:26:34 As a consequence, I decided to join their scientific advisory board, and I’m thrilled
    0:26:37 that they’re sponsoring the podcast.
    0:26:41 If you’d like to try Function, you can go to functionhealth.com/huberman.
    0:26:45 Function currently has a waitlist of over 250,000 people, but they’re offering early
    0:26:48 access to Huberman podcast listeners.
    0:26:53 Again, that’s functionhealth.com/huberman to get early access to function.
    0:26:57 Okay, so now let’s talk about the role of specific compounds, some of which, many of
    0:27:02 which can be taken in supplementation form to optimize sex-storied hormones.
    0:27:10 It’s very clear that certain collections of nutrients are useful for promoting testosterone
    0:27:15 and estrogen production in their proper ratios.
    0:27:20 Those things are what I would call the sort of usual suspects, vitamin D, which is important
    0:27:27 for so many biological functions, including endocrine functions, zinc, magnesium, et cetera.
    0:27:31 One of the things that’s been shown time and time again to have very negative effects on
    0:27:38 sex-storied hormones, testosterone, mainly men, estrogen, mainly in women, is opioids.
    0:27:44 The opioids dramatically reduce levels of testosterone and estrogen, and they do that
    0:27:51 mainly by disrupting the receptors on gonadotropin-releasing hormone neurons, these neurons within the
    0:27:53 hypothalamus that communicate to the pituitary.
    0:27:58 In fact, people that take large amounts of opioids or even take low levels of opioids
    0:28:02 for long periods of time will develop all sorts of endocrine syndromes.
    0:28:07 That’s been shown over and over again, gynecomastia, male breast development in males, disruptions
    0:28:09 to the ovary in females.
    0:28:13 It’s really a quite terrible situation.
    0:28:18 Negative opioids are very problematic for sex-storied hormones.
    0:28:22 Now there’s an entire industry devoted to supplements and various things that people
    0:28:27 can take to increase testosterone, some of which have scientific data to support them,
    0:28:33 some of which do not, and some of which have anecdotal support, and some of which do not.
    0:28:38 There are supplements, in particular, Tonga Ali, which has this other name.
    0:28:40 It’s something I call Tonga Ali.
    0:28:47 Sometimes it’s called, and forgive me that it’s hard to pronounce, but uricoma longifolia
    0:28:48 jack.
    0:28:51 This has been shown in several studies, and you can find these on examine.com or you can
    0:28:52 go to PubMed if you like.
    0:28:58 I’ve looked at these, that it does seem to have some profertility, pro-free testosterone,
    0:29:01 and subtle aphrodisiac effects.
    0:29:05 It does also seem to be a slight anti-estrogen.
    0:29:11 So the reports of this, people take this anywhere from 400 to 800 milligrams a day, again I’m
    0:29:13 not suggesting you do that, but that’s kind of what’s out there.
    0:29:18 And there is some decent scientific literature to support the fact that it liberates some
    0:29:23 of the bound testosterone and allows more free testosterone to be available.
    0:29:28 Some of the reported quote unquote side effects are things like excessive alertness and insomnia
    0:29:30 if it’s taken too late in the day and so forth.
    0:29:34 But I encourage you to explore that further if an increasing free testosterone is something
    0:29:36 that you’re interested in doing.
    0:29:40 People with different backgrounds and conditions as we talked about for menopause and estrogen
    0:29:46 have to be careful because when you’re starting to modulate hormones, you’re starting to modulate
    0:29:52 not just the tissues that thrive on binding of those hormones, but remember the reason
    0:29:56 why there’s so much breast cancer and there’s a reason why there’s so much testicular cancer
    0:30:03 is that any tissue that undergoes rapid reproduction of particular cells, so there’s a lot of reproduction
    0:30:07 of cells and shedding of uterine lining and the reproduction of cells and eggs in the
    0:30:13 ovary and in the testes there’s the production of lydig and sertoli cells and there’s this
    0:30:16 kind of ongoing production of sperm.
    0:30:20 That’s why those tissues are particularly vulnerable to the development of cancers and many of
    0:30:22 those cancers are androgen sensitive.
    0:30:27 That’s why one of the major treatments for prostate overgrowth or prostate cancer is
    0:30:30 to give antiandrogenic drugs.
    0:30:35 It’s really about trying to prevent testosterone from encouraging growth of tumors.
    0:30:41 I want to really emphasize the caution there because it is easy when thinking about optimizing
    0:30:44 estrogen and testosterone to just think, “Oh, more is better.
    0:30:46 More is definitely not better.”
    0:30:54 Any tissue that recycles itself is prone to cancers and those tissues thrive on androgens
    0:30:56 and estrogens to create more tumors.
    0:31:02 You have to be careful anytime you’re modulating hormones, especially androgens and estrogens.
    0:31:07 While we’re talking about supplementation, the effects of supplementation, I would say
    0:31:13 in some individuals can be quite dramatic, but they’re always, always, always, except
    0:31:18 in extreme cases, going to be far more subtle than would be, for instance, just injecting
    0:31:22 testosterone or injecting estrogen, et cetera.
    0:31:25 I think we should just be honest and upfront about that.
    0:31:32 As far in terms of talking about optimizing hormones and in the discussion of supplementation,
    0:31:36 I haven’t really talked about things that actually affect the brain directly, that increase
    0:31:38 the pituitary output and things of that sort.
    0:31:42 We’ve mainly been talking about things that free up testosterone or that increase estrogen
    0:31:44 at the level of the periphery.
    0:31:47 But if you remember way back to the beginning of this episode, hormones are made in different
    0:31:52 locations in the body and there are hormones that promote the release and the production
    0:31:54 of hormones from other tissues in the body.
    0:31:58 One of the main hormones for that is luteinizing hormone.
    0:32:02 Luteinizing hormone, again, comes from the pituitary, circulates and either goes to the
    0:32:11 ovary to promote various aspects of egg maturation as well as production of estrogen and to the
    0:32:16 testes to promote testosterone and sperm production.
    0:32:23 The prescription version of increasing luteinizing hormone is something called HCG or human chorionic
    0:32:28 gonadotropin, which has been synthesized and is now available as a prescription drug.
    0:32:34 It’s taken in various contexts for increasing fertility, both by males and by females.
    0:32:38 It can increase for all the reasons that now make sense.
    0:32:39 It can increase sperm production.
    0:32:42 It can produce ovulation frequency.
    0:32:47 It can produce the number of eggs even that are deployed in a given ovulation, although
    0:32:50 that’s not always a good thing.
    0:32:58 It basically is pro fertility, pro testosterone, pro estrogen, depending on your background.
    0:33:06 What’s interesting is HCG was initially collected and synthesized from pregnant women’s urine,
    0:33:13 and believe it or not, before it was synthetically made and sold as a prescription drug, there
    0:33:19 was actually a black market for pregnant women’s urine where people would buy the urine.
    0:33:20 I don’t know.
    0:33:27 I’m guessing that they probably just consumed it, which is weird, but in any case, human
    0:33:31 chorionic gonadotropin is now available as a prescription drug.
    0:33:35 One of the things that many people use to increase testosterone or estrogen for increasing
    0:33:41 fertility, but there are certain supplements, not many, that apparently can increase luteinizing
    0:33:45 hormone and thereby can increase testosterone and estrogen.
    0:33:55 One of the more well-documented ones is Fidogeaagrestis, that’s F-A-D-O-G-I-A, separate word A-G-R-E-S-T-I-S,
    0:34:00 which, at least according to the literature, that I was able to find can increase levels
    0:34:05 of luteinizing hormone and thereby levels of testosterone or levels of estrogen.
    0:34:09 The side effect profile of Fidogeaagrestis hasn’t really been documented, so it’s a
    0:34:10 little unclear.
    0:34:17 I just want to emphasize that anytime someone’s going to start taking supplements or modifying
    0:34:22 sex-steroid hormones, getting blood work done is extremely important for safety reasons
    0:34:26 and also just to know whether or not things are working.
    0:34:30 Because all of these things are subject to negative feedback, talked about this previously,
    0:34:35 previous episode, but if testosterone goes high or too high, it can feed back and shut
    0:34:39 down luteinizing hormone, which will then shut down further.
    0:34:43 Testosterone production, likewise, if estrogens are going too high or they’re going too high
    0:34:49 at various phases of the cycle, that can start to throw off various other hormones, including
    0:34:53 FSH, progesterone, LH.
    0:34:59 The menstrual cycle itself is a just absolutely exquisite balance of feedback of luteinizing
    0:35:03 hormone kept low and constant, at least for the first 14 days of the cycle, then mid-cycle,
    0:35:07 there’s a peak and that’s typically when ovulation occurs.
    0:35:11 That’s why pregnancy is most likely during the middle of the 28-day cycle.
    0:35:18 FSH kind of goes up and then down across the first 14 days, so taking anything or really
    0:35:23 modifying one’s estrogens or testosterone on that background of the menstrual cycle
    0:35:28 is really going to disrupt the way those things interact and it’s just such an exquisite feedback
    0:35:29 loop.
    0:35:34 That’s saying don’t do that, but you definitely want to be aware of what you’re doing and
    0:35:39 blood draws are one way to do that, monitoring cycles for ovulating females is another way
    0:35:40 to do that.
    0:35:45 In males, having a good window into what’s going on with testosterone, DHT, aromatase,
    0:35:52 estradiol, LH, et cetera, is just vital and it’s really part and parcel with the practice
    0:35:57 of thinking about optimizing these incredible things that we call sex-steroid hormones,
    0:35:59 estrogen and testosterone and their derivatives.
    0:36:02 Once again, we covered a tremendous amount of information.
    0:36:06 I hope that you’ll come away from this with a deeper mechanistic understanding of how
    0:36:14 the brain and body are interacting to control the output and the ways in which these incredible
    0:36:17 things that we call sex-steroid hormones work and influence us.
    0:36:21 I hope you’ll also come away with some ideas of things that you can do in particular behavioral
    0:36:27 practices that can improve sleep and your relationship to light, et cetera, because
    0:36:34 those things really set the foundation not just for healthy steroid hormone output, but
    0:36:40 for all sorts of health effects and for both the psychology and the biology of your nervous
    0:36:41 system.
    0:36:46 In closing, I hope you’ll leave today’s episode with a much richer understanding of the mechanisms
    0:36:51 that control the endocrine and nervous system in the context of estrogen and testosterone,
    0:36:55 as well as take away various tools that you might choose to apply.
    0:36:57 As always, thank you for your interest in science.
    0:37:00 (upbeat music)
    0:37:02 (upbeat music)
    Chào mừng bạn đến với Huberman Lab Essentials, nơi chúng ta sẽ xem lại những tập trước để tìm ra những công cụ dựa trên khoa học hiệu quả nhất và có thể áp dụng cho sức khỏe tâm thần, sức khỏe thể chất và hiệu suất. Tôi là Andrew Huberman, và tôi là giáo sư về sinh học thần kinh và nhãn khoa tại Trường Y khoa Stanford.
    Podcast này tách biệt với vai trò giảng dạy và nghiên cứu của tôi tại Stanford. Trước khi bắt đầu hôm nay, tôi muốn xác nhận rằng nếu bạn đang xem điều này trên YouTube, thì đúng là tôi có băng gạc ở bên trái khuôn mặt, tôi đã cố gắng nấu một cái gì đó cho Costello và tôi, và tôi bị bỏng. Tôi bị bỏng. Đó là một tai nạn trong bếp. Tôi ổn. Không cần phải nói nhiều về nó. Chúng ta có thể tiếp tục. Nhưng tôi chỉ muốn cho bạn biết rằng mọi người sẽ ổn thôi. Anh ấy đã có một bữa ăn ngon. Tôi thì bị bỏng nhưng cũng có một bữa ăn ngon.
    Hôm nay, chúng ta sẽ nói về việc tối ưu hóa hormone, và chúng ta sẽ chủ yếu tập trung vào estrogen và testosterone cùng các chất chuyển hóa của chúng. Estrogen và testosterone cùng các chất chuyển hóa của chúng được gọi là steroid giới tính. Nhưng tôi chỉ muốn nhấn mạnh rằng estrogen và testosterone có mặt ở mọi người. Tỷ lệ của chúng mới quyết định được tác động của chúng.
    Vậy hôm nay chúng ta sẽ nói về việc các loại bài tập cụ thể, các mô hình tiếp xúc với lạnh đặc biệt, cũng như các mô hình hít thở đặc trưng, thật ngạc nhiên, có thể ảnh hưởng đến các hormone steroid giới tính, cả estrogen và testosterone.
    Một trong những điều đầu tiên cần hiểu nếu bạn muốn tối ưu hóa hormone của mình là nguồn gốc của chúng. Có rất nhiều tuyến khác nhau trong cơ thể sản xuất hormone. Nhưng khi nói đến các hormone steroid giới tính, estrogen và testosterone, nguồn chính là buồng trứng cho estrogen và tinh hoàn cho testosterone, mặc dù tuyến thượng thận cũng có thể sản xuất testosterone.
    Bây giờ cũng có một số enzym. Enzym là những thứ có thể thay đổi thành phần hóa học. Và các enzym mà chúng ta sẽ nói về hôm nay chủ yếu là aromatase. Aromatase chuyển đổi testosterone thành estrogen. Vì vậy, trong một người nam, ví dụ, có mức testosterone rất cao, một phần của nó sẽ được chuyển đổi thành estrogen bởi aromatase. Điều quan trọng cần biết là nữ giới chưa dậy thì sản xuất rất ít estrogen. Và khi chúng ta nói về estrogen, chúng ta chủ yếu nói về estradiol, dạng estrogen hoạt động nhất ở cả nam và nữ.
    Vì vậy, nữ giới chưa dậy thì có mức estrogen rất thấp. Trong giai đoạn dậy thì, mức estrogen, tức là estradiol, thực sự tăng vọt. Và sau đó, trong suốt cuộc đời, estrogen sẽ khác nhau tùy thuộc vào giai đoạn của chu kỳ kinh nguyệt, nhưng khi đến giai đoạn mãn kinh, thường diễn ra trong khoảng độ tuổi từ 45 đến 60, mức estrogen sẽ giảm và sau mãn kinh, mức estrogen rất thấp. Testosterone cũng sẽ thay đổi trong suốt cuộc đời. Testosterone sẽ tương đối thấp trước khi dậy thì ở nam giới. Trong giai đoạn dậy thì, nó sẽ tăng vọt. Và hiện nay, con số cho thấy nó giảm với tỷ lệ khoảng 1% mỗi năm.
    Vậy hãy nói về các nguồn khác của những hormone này, và sau đó sẽ rõ ràng hơn về những con đường bạn có thể muốn đi để tối ưu hóa những hormone này. Các tuyến và mô khác trong cơ thể sản xuất những hormone này, testosterone và estrogen, như tôi đã đề cập qua loa, là tuyến thượng thận. Vậy thì, tuyến thượng thận nằm ngay trên thận, và sự giải phóng những hormone steroid này từ tuyến thượng thận, đặc biệt là testosterone và một số chất chuyển hóa liên quan của nó, chủ yếu được kích hoạt bởi sự cạnh tranh. Thật thú vị. Có nhiều bằng chứng ở động vật và con người cho thấy những tình huống cạnh tranh, ít nhất là trong thời gian ngắn, có thể giải phóng testosterone từ tuyến thượng thận.
    Tôi muốn tạm dừng một chút và cảm ơn nhà tài trợ của chúng tôi, 8Sleep. 8Sleep sản xuất các lớp phủ đệm thông minh với khả năng làm mát, sưởi ấm và theo dõi giấc ngủ. Tôi đã nói trước đây trên podcast này về sự cần thiết quan trọng cho chúng ta cần phải có đủ giấc ngủ chất lượng mỗi đêm.
    Một trong những cách tốt nhất để đảm bảo có một giấc ngủ tuyệt vời là đảm bảo rằng nhiệt độ môi trường ngủ của bạn là chính xác. Bởi vì để dễ dàng đi vào giấc ngủ sâu và duy trì giấc ngủ sâu, nhiệt độ cơ thể của bạn thực sự phải giảm khoảng 1 đến 3 độ. Và để thức dậy với cảm giác refreshed và tràn đầy năng lượng, nhiệt độ cơ thể của bạn thực sự phải tăng khoảng 1 đến 3 độ.
    8Sleep giúp bạn dễ dàng kiểm soát nhiệt độ của môi trường ngủ của mình bằng cách cho phép bạn lập trình nhiệt độ của lớp phủ đệm tại thời điểm bắt đầu, giữa và cuối đêm. Tôi đã ngủ trên lớp phủ đệm 8Sleep gần bốn năm nay và nó đã hoàn toàn biến đổi và cải thiện chất lượng giấc ngủ của tôi.
    Gần đây 8Sleep đã ra mắt thế hệ mới nhất của lớp phủ pod gọi là Pod 4 Ultra. Pod 4 Ultra có khả năng làm mát và sưởi ấm tốt hơn. Tôi thấy điều đó rất hữu ích vì tôi thích làm cho giường thật mát vào đầu đêm, thậm chí lạnh hơn vào giữa đêm và ấm lên khi tôi thức dậy. Đó là những gì mang lại cho tôi giấc ngủ sóng chậm và giấc ngủ nhanh mắt. Nó cũng có tính năng phát hiện ngáy sẽ tự động nâng đầu của bạn lên vài độ để cải thiện luồng không khí và ngăn ngừa ngáy của bạn.
    Nếu bạn muốn thử lớp phủ đệm 8Sleep, hãy vào 8sleep.com/huberman để tiết kiệm lên đến 350 đô la cho Pod 4 Ultra của họ. 8Sleep hiện đang giao hàng tại Mỹ, Canada, Anh, một số quốc gia ở EU và Úc. Một lần nữa, đó là 8sleep.com/huberman.
    Vậy hãy nói về sự cạnh tranh vì hóa ra cạnh tranh là một ảnh hưởng mạnh mẽ đến các hormone steroid giới tính, và các hormone steroid giới tính lại có ảnh hưởng mạnh mẽ đến sự cạnh tranh. Hầu hết mọi người không nhận ra điều này, nhưng hầu hết nam giới của một loài động vật có vú nhất định không bao giờ có cơ hội sinh sản. Thực tế là, họ thậm chí không bao giờ có cơ hội quan hệ tình dục.
    Và chúng ta không thường suy nghĩ về điều đó, nhưng testosterone đóng một vai trò mạnh mẽ trong việc xác định những thành viên nào của một loài nhất định sẽ được sinh sản, ai sẽ thực sự tiếp cận được con cái của loài đó. Và vì vậy, ở đây tôi không nói về con người cụ thể, nhưng người ta biết rằng ở những loài như hải cẩu voi, những loài như động vật có nhung và cừu đực, chẳng hạn, mức độ testosterone cao hơn tương quan với việc tiếp cận con cái. Một cách giải thích cho điều này là những con cái đang phát hiện ra những con đực có testosterone cao và chọn lựa chúng. Chúng có nhiều khả năng chấp nhận những con đực đó, nhưng thực ra, hơn cả thế, là những con đực có mức testosterone cao hơn thường tìm kiếm thức ăn xa hơn và sẽ chiến đấu mạnh mẽ hơn để giành lấy con cái. Điều này thật sự thú vị bởi vì hiện nay có bằng chứng rất tốt rằng testosterone có thể giảm lo âu, khuyến khích tìm kiếm cái mới và thúc đẩy các tương tác cạnh tranh. Và vì vậy, trước khi bạn nhảy quá xa trong suy nghĩ của mình và nghĩ về tất cả những hành vi của con người này, hãy ở lại với tôi vì có một chút sinh học ở đây khiến mọi thứ trở nên có lý. Và cuối cùng hóa ra lại khá đơn giản. Chúng ta có một vùng não gọi là hạch hạnh nhân. Trong tiếng Latinh, từ đó có nghĩa là hạnh nhân, nhưng hạch hạnh nhân nổi tiếng nhất với vai trò của nó trong nỗi sợ hãi. Chúng ta nghe nhiều về nỗi sợ hãi và hạch hạnh nhân, nhưng hạch hạnh nhân thực sự tham gia vào việc phát hiện mối đe dọa. Nó thiết lập ngưỡng của chúng ta cho lo âu và những gì chúng ta coi là đáng sợ hoặc quá nhiều. Testosterone tiết ra từ các tinh hoàn và nơi khác trong cơ thể kết hợp với hạch hạnh nhân và thay đổi ngưỡng cho căng thẳng. Vậy tôi đã nói trước đây trong các phiên bản trước của podcast này và các podcast khác rằng testosterone có tác động đáng kinh ngạc là khiến nỗ lực trở nên thú vị. Nhưng điều tôi thực sự đề cập là sự thật rằng testosterone làm giảm căng thẳng và lo âu, đặc biệt là ở các con đực của một loài nhất định. Nói chung, việc tăng testosterone dẫn đến việc tìm kiếm thức ăn nhiều hơn, tìm kiếm cái mới nhiều hơn, gia tăng ham muốn tình dục và gia tăng mong muốn giao phối. Vì vậy, thực sự có thể nói rằng việc tăng testosterone thúc đẩy những hành vi cạnh tranh và tìm kiếm thức ăn ở cả con người và động vật có vú không phải người. Nhưng cũng đúng là chính sự cạnh tranh có thể làm tăng androgen như testosterone. Một số người đã đi đến kết luận rằng nếu bạn thắng, testosterone của bạn sẽ gia tăng và nếu bạn thua, testosterone của bạn sẽ giảm. Và ở một mức độ nào đó, điều đó là đúng, nhưng đó không phải là một tác động trực tiếp lên các tinh hoàn. Thực tế, điều đó được trung gian hóa bởi chất điều hòa thần kinh dopamine. Chúng ta đã nói về dopamine trong tập về động lực và sự thúc đẩy, và dopamine cũng như testosterone có một mối quan hệ đáng chú ý trong cơ thể. Dopamine thực sự được giải phóng trong não theo cách mà nó khiến tuyến yên, tuyến này nằm trên mái của miệng bạn, giải phóng một số hormone nhất định mà sau đó sẽ thúc đẩy việc giải phóng thêm testosterone. Thật vậy, việc chiến thắng thúc đẩy nhiều dopamine hơn và sau đó là nhiều testosterone hơn. Tuy nhiên, trong ngắn hạn, chỉ cần cạnh tranh đã làm tăng testosterone không phụ thuộc vào việc bạn thắng hay thua. Vậy testosterone đang thúc đẩy việc tìm kiếm tình dục và estrogen đang thúc đẩy hành động thực tế của tình dục từ phía các con cái, tức là sự chấp nhận, sự chấp nhận đồng thuận. Ở nam giới, thật thú vị khi chỉ ra rằng testosterone thúc đẩy việc tìm kiếm tình dục, nhưng cũng có estrogen ở nam giới quan trọng cho ham muốn tình dục. Nếu mức estrogen bị giảm quá thấp, thì nam giới sẽ hoàn toàn mất đi ham muốn tình dục. Vì vậy, không chỉ đơn thuần là mức testosterone cao tạo ra nhiều hành vi tình dục và giao phối, và mức estrogen thấp là tốt ở mọi khía cạnh. Bạn thực sự cần cả hai ở cả nam và nữ. Chỉ có điều là ở nữ, mức testosterone sẽ luôn thấp hơn mức estrogen. Và ở nam, mức estrogen luôn thấp hơn mức testosterone. Vì vậy, cũng như có những hành vi có thể làm tăng testosterone, cũng có những hành vi có thể làm giảm testosterone. Và một trong những hành vi được đặc trưng rõ ràng nhất ở con người là trở thành cha mẹ. Vì vậy, các ông bố tương lai có sự giảm gần 50% mức testosterone, cả testosterone tự do và gắn kết. Hóa ra rằng những tác động này của việc giảm testosterone, tăng estradiol và giảm cortisol, có thể được giải thích bởi sự gia tăng prolactin. Đây là một hiện tượng nổi tiếng rằng testosterone sẽ giảm, prolactin sẽ tăng, estradiol sẽ tăng ở cả nam và nữ đang mong chờ có con. Hành vi khác mà giảm đáng kể testosterone ở cả nam và nữ và giảm đáng kể mong muốn tìm kiếm tình dục và tình dục thực tế là bệnh tật. Nhiều bạn có thể nói, ồ, khi người ta cảm thấy ốm, họ không thấy muốn tìm kiếm bạn tình và không muốn quan hệ tình dục. Nhưng bạn có bao giờ tự hỏi tại sao điều đó lại xảy ra không? Vâng, hóa ra điều đó có thể được giải thích bằng việc giải phóng cái gọi là cytokine viêm. Vì vậy, cytokine có liên quan đến hệ thống miễn dịch, chúng di chuyển trong bạch huyết và trong máu, và chúng tấn công các tế bào xâm nhập như vi khuẩn và virus. Và trong điều kiện bệnh tật, chúng ta sẽ sản xuất ra rất nhiều cytokine khác nhau. Một số trong số đó là chống viêm, nhưng một số khác thì có tính viêm. Và ví dụ nổi tiếng nhất về cytokine có tính viêm là IL-6. Và người ta biết rằng IL-6, khi được tiêm vào cá nhân, sẽ làm giảm mong muốn tình dục và cuối cùng sẽ giảm mức testosterone và estrogen, không phụ thuộc vào việc có cảm thấy tệ. Giờ thì IL-6 không chỉ di chuyển đến các tinh hoàn và ngăn chặn các tinh hoàn, nó thực sự có cách tương tác với một số thụ thể mà hormone steroid estrogen và testosterone liên kết và tác động đến các thụ thể đó để hormone steroid tình dục không thể có tác dụng. Tóm lại, theo cách đơn giản, cytokine viêm như IL-6 có hại cho hormone steroid tình dục.
    Một trong những hành vi chính đã được chứng minh là liên quan đến mức estrogen kém so với những người kiểm soát cùng độ tuổi đối với những người có buồng trứng hoặc mức testosterone thấp hơn so với những người kiểm soát cùng độ tuổi đối với những người có tinh hoàn là chứng ngưng thở.
    Vậy chứng ngưng thở là gì?
    Chứng ngưng thở là việc thở không đủ hoặc chủ yếu là ngừng thở trong khi ngủ. Khi mọi người nín thở, họ sẽ đột ngột thức dậy. Những người thừa cân nghiêm trọng cũng phải chịu đựng nhiều từ chứng ngưng thở trong khi ngủ.
    Đã có nhiều nghiên cứu chứng minh rằng giấc ngủ sâu và việc có được các chu kỳ giấc ngủ sóng chậm và giấc ngủ REM là rất quan trọng cho việc tối ưu hóa hormone. Việc thở có thể được điều chỉnh trong những giờ thức dậy theo cách có thể ảnh hưởng mạnh mẽ đến giấc ngủ, giảm sự xuất hiện của chứng ngưng thở và cũng giúp tối ưu hóa các hormone khác nhau chỉ bằng cách thở theo những cách cụ thể trong lúc thức.
    Tin hay không thì tùy, việc thở bằng mũi và tránh thở bằng miệng thực sự có thể tác động tích cực đến hormone, đặc biệt là testosterone và estrogen. Mặc dù cách mà nó làm điều đó là bằng cách giúp bạn có giấc ngủ tốt hơn, cho phép bạn sản xuất nhiều testosterone và lượng testosterone và estrogen thích hợp. Nhưng điều đó một phần được thực hiện qua các cơ chế gián tiếp bởi vì giấc ngủ sâu hỗ trợ các tuyến sinh dục, buồng trứng và tinh hoàn cũng như quá trình chuyển hóa và sản xuất tế bào.
    Hãy nhớ rằng trong buồng trứng, một số tế bào và các nang trứng tự tạo ra estrogen, và trong tinh hoàn, các tế bào sertoli và tế bào lydic rất quan trọng cho việc hình thành tinh trùng và testosterone tương ứng.
    Vậy tất cả những điều này có nghĩa là gì?
    Điều này có nghĩa là chúng ta cần phải thở đúng cách để có được giấc ngủ và hô hấp phù hợp, để giấc ngủ của bạn thực sự đủ sâu và bạn không rơi vào trạng thái ngưng thở. Có được giấc ngủ đúng cách thực sự có thể bù đắp cho tất cả sự giảm sút testosterone và estrogen cũng như sự giảm khả năng sinh sản xảy ra nếu chúng ta không ngủ đủ. Tuy nhiên, rất ít khi có những cuộc thảo luận về cách mà giấc ngủ thực sự điều chỉnh các yếu tố như testosterone và estrogen, và nó làm điều đó bằng cách điều chỉnh cortisol.
    Phân tử cholesterol có thể được chuyển đổi thành testosterone hoặc estrogen, nhưng có một sự cạnh tranh, trong đó cholesterol sẽ biến thành cortisol thay vì testosterone, hoặc nó sẽ biến thành cortisol thay vì estrogen nếu mức độ căng thẳng quá cao.
    Vì vậy, phiên bản đơn giản của điều này là hãy thở đúng cách trong những giờ thức dậy, nghĩa là chủ yếu trừ khi bạn đang tập luyện rất nặng hoặc có lý do khác khiến bạn có thể cần thở bằng miệng, bạn nên thở bằng mũi. Hiện có bằng chứng rất tốt cho điều đó. Thông thường trong lúc ngủ, bạn cũng muốn thở bằng mũi vì điều đó sẽ tăng lượng oxy mà bạn đưa vào cơ thể và lượng carbon dioxide bạn thải ra.
    Vì vậy, phiên bản đơn giản của điều này là hãy làm cho cách thở của bạn đúng. Vậy bạn làm thế nào để thở đúng?
    Đối với một số người có chứng ngưng thở trong giấc ngủ nghiêm trọng, họ sẽ cần máy CPAP. Đây là một máy mà bạn thực sự đặt lên mặt và nó giúp bạn thở đúng cách trong khi ngủ.
    Trong ban ngày, cách tốt nhất để cải thiện việc thở bằng mũi là mở rộng các đường hô hấp mũi, bởi vì nhiều người gặp khó khăn khi thở qua mũi và một cách để thực hiện điều này là đơn giản là thở qua mũi nhiều hơn, và một cách để làm điều đó là khi bạn tập thể dục, đặc biệt là tập thể dục tim mạch, phần lớn thời gian, miễn là bạn không nằm trong nỗ lực tối đa, bạn nên thở bằng mũi. Bây giờ đối với nhiều người, việc thở bằng mũi trong khi tập luyện ban đầu có thể khó khăn, nhưng khi bạn thực hiện điều đó, vì các xoang có khả năng nở rộng theo thời gian, bạn sẽ trở nên tốt hơn.
    Vì vậy, lời khuyên của tôi là hãy thở qua mũi khi tập thể dục trừ khi bạn đang ở trong nỗ lực tối đa. Chẳng bao lâu bạn sẽ nhận thấy rằng bạn thực sự có thể tạo ra nhiều năng lượng hơn so với khi bạn thở bằng miệng.
    Học cách trở thành người thở bằng mũi mang lại những hiệu ứng thẩm mỹ tích cực. Nó giảm chứng ngưng thở, thải ra nhiều carbon dioxide hơn, tăng dung tích phổi, mở rộng các xoang và ngăn ngừa chứng ngưng thở trong khi ngủ.
    Vì vậy, trừ khi bạn có chứng ngưng thở nghiêm trọng và cần máy CPAP, việc trở thành một người thở bằng mũi có thể mang lại vô số tác động tích cực bằng cách giảm cortisol, giảm chứng ngưng thở và gián tiếp tăng testosterone và estrogen ở các tỷ lệ phù hợp.
    Tôi muốn tạm dừng nhanh chóng và ghi nhận nhà tài trợ của chúng tôi AG1.
    AG1 là một loại thức uống vitamin khoáng chất probiotic cũng bao gồm prebiotics và adaptogens. Là người đã tham gia nghiên cứu khoa học gần ba thập kỷ và trong lĩnh vực sức khỏe và thể dục cũng lâu như vậy, tôi luôn tìm kiếm những công cụ tốt nhất để cải thiện sức khỏe tinh thần, sức khỏe thể chất và hiệu suất của mình. Tôi phát hiện ra AG1 từ năm 2012, từ lâu trước khi tôi có podcast hoặc thậm chí biết podcast là gì và tôi đã sử dụng nó hàng ngày kể từ đó.
    Tôi thấy rằng AG1 cải thiện tất cả các khía cạnh sức khỏe của tôi một cách đáng kể. Tôi cảm thấy rất tốt khi uống nó. AG1 sử dụng các thành phần chất lượng cao nhất trong các kết hợp đúng đắn và họ liên tục cải tiến công thức mà không làm tăng chi phí.
    Mỗi khi tôi được hỏi nếu tôi chỉ có thể dùng một loại thực phẩm chức năng, loại thực phẩm chức năng đó sẽ là gì? Tôi luôn nói AG1. Nếu bạn muốn thử AG1, bạn có thể đến drinkag1.com/huberman để nhận một ưu đãi đặc biệt. Hiện tại họ đang tặng năm gói du lịch miễn phí và một năm cung cấp vitamin D3K2. Một lần nữa, đó là drinkag1.com/huberman để nhận ưu đãi đặc biệt đó.
    Phần thứ hai của lời khuyên hành vi liên quan đến việc nhìn nhận ánh sáng và nhiều người trong số các bạn đã nghe tôi nói về điều này trước đây và tôi sẽ không nhấn mạnh rằng việc nhìn ánh sáng sáng trong giờ đầu tiên sau khi thức dậy, dù đó là từ ánh sáng nhân tạo hay lý tưởng là từ ánh sáng mặt trời, có những tác động mạnh mẽ đến giấc ngủ và trạng thái tỉnh táo.
    Nhưng chúng ta cần quay lại vấn đề này nếu bạn muốn hiểu cách ánh sáng có thể ảnh hưởng đến hormone, bởi vì hormone, ánh sáng và dopamine có mối quan hệ rất chặt chẽ với nhau. Đến nỗi hành vi tiếp xúc với ánh sáng của bạn thực sự có thể ảnh hưởng trực tiếp đến mức hormone và khả năng sinh sản. Tôi nghĩ hầu hết mọi người không thực sự hiểu sức mạnh của mối quan hệ này giữa ánh sáng, dopamine và hormone. Và khi mức dopamine cao, như tôi đã đề cập trước đó, có xu hướng tăng cường hormone kích thích sinh dục (gonadotropin), hormone lutein hóa (luteinizing hormone), hormone kích thích nang (follicle stimulating hormone), tất cả các hormone này đều xuất phát từ trục dưới đồi và tuyến yên và kích thích sự giải phóng estrogen và testosterone từ buồng trứng và tinh hoàn.
    Vậy điều này có thể được áp dụng như thế nào trong một quy trình? Nếu bạn muốn tối ưu hóa testosterone và estrogen, bạn cần phải điều chỉnh hành vi tiếp xúc với ánh sáng của mình. Không chỉ đơn thuần là tối ưu hóa giấc ngủ, điều đó cũng quan trọng. Mà là đảm bảo lượng ánh sáng đủ vào mắt bạn để có mức độ dopamine đủ. Các quy trình đơn giản mà tôi đã đề cập trước đây có nghĩa là bạn cần phải tiếp xúc với ánh sáng sáng từ 2 đến 10 phút vào mắt vào buổi sáng. Việc này không đủ chỉ với kính mát trừ khi bạn phải làm như vậy vì lý do an toàn. Việc đeo kính số hoặc kính áp tròng là hoàn toàn tốt. Nếu bạn không thể tiếp xúc với ánh sáng mặt trời vì lý do nào đó, bạn nên sử dụng ánh sáng nhân tạo sáng. Nhưng điều này là cực kỳ quan trọng để điều chỉnh việc giải phóng cortisol đúng cách, giới hạn việc giải phóng cortisol vào buổi sáng, tăng cường dopamine góp phần thúc đẩy sản xuất testosterone và estrogen đạt mức khoẻ mạnh.
    Một khía cạnh khác của hành vi tiếp xúc với ánh sáng cũng cực kỳ quan trọng là tránh ánh sáng sáng vào mắt vào giữa đêm. Nếu bạn tiếp xúc với ánh sáng sáng vào giữa đêm, bạn đang ức chế việc giải phóng dopamine. Nếu bạn ức chế việc giải phóng dopamine, bạn đang ức chế mức testosterone. Vì vậy, bạn không thể bắt đầu nói về các chất bổ sung và các cách khác để tối ưu hóa testosterone, chế độ ăn uống và tác động của nó đến testosterone và estrogen, khả năng sinh sản và hành vi sinh sản, vv. cho đến khi bạn điều chỉnh được việc thở của mình và các yếu tố như hành vi tiếp xúc với ánh sáng. Vì vậy, ánh sáng sáng vào đầu ngày và suốt cả ngày là rất tốt. Và tránh ánh sáng sáng vào giữa đêm không chỉ là để không làm gián đoạn giấc ngủ của bạn. Nó cũng liên quan đến việc tối ưu hóa hormone steroid giới tính.
    Được rồi. Chúng ta đã nói về việc thở. Chúng ta đã nói về ánh sáng. Hãy nói về một yếu tố thứ ba dạo gần đây có vẻ đang nhận được sự chú ý vì những lý do khác nhau, nhưng thực sự có thể có ảnh hưởng sâu sắc đến mức hormone. Đó là nhiệt và lạnh. Như thường lệ, thay vì chỉ cung cấp một công cụ, tôi sẽ cho bạn biết về cơ sở khoa học liên quan đến hiện tượng tự nhiên, vì khi hiểu điều đó và hiểu cơ chế, bạn sẽ có vị trí tốt hơn để hiểu các công cụ và cơ chế và cách bạn có thể điều chỉnh chúng cho cuộc sống của chính mình.
    Vì vậy bây giờ bạn đã hiểu mối quan hệ giữa ánh sáng, độ dài ngày, dopamine và mức hormone. Mọi người nên nhận ra rằng nhiệt độ và độ dài ngày có liên quan đến nhau. Nhiệt độ và độ dài ngày và ánh sáng mặt trời, tất cả chúng đều có liên quan mật thiết do những hệ thống mà chúng ta đã tiến hóa trong đó, đúng không? Ngày nay, có rất nhiều sự quan tâm đến việc sử dụng lạnh như một cách để kích thích testosterone. Nghe có vẻ điên rồ, nhưng cho dù bạn có tin hay không, điều đó và những thứ như tắm nước đá và vòi sen lạnh có thể có tác động tích cực đến hormone steroid giới tính. Điều xảy ra là có một sự phục hồi trong việc giãn mạch máu sau khi làm lạnh. Vậy làm lạnh gây ra sự co mạch. Và sau khi làm lạnh, có sự phục hồi giãn mạch và có nhiều máu hơn đến các tuyến sinh dục.
    Nói một cách đơn giản, chúng ta không biết liệu lạnh và nóng có ảnh hưởng trực tiếp đến sản xuất testosterone và estrogen hay không. Chúng ta chỉ biết rằng lạnh và nóng có thể điều chỉnh điều đó, có thể thông qua các cơ chế gián tiếp như kiểm soát lượng máu bằng cách đóng hoặc kích hoạt các nơron. Bây giờ hãy nói về các hình thức tập thể dục cụ thể và cách chúng điều chỉnh hormone steroid. Điều thú vị là khi bạn bắt đầu đào sâu vào các nghiên cứu cơ chế, điều bạn sẽ nhận thấy là các bài tập nâng tạ nặng, nhưng không phải là nâng tạ đến mức thất bại, nơi mà việc hoàn thành một lần lặp lại là không thể, dẫn đến sự gia tăng lớn nhất trong testosterone. Vì vậy, từ một lần lặp tối đa đến khoảng sáu đến tám lần lặp trong khoảng đó ở nam hay nữ đều làm tăng testosterone một cách đáng kể. Và nó duy trì khoảng một ngày, đôi khi lên đến 48 giờ. Bây giờ nhiều bạn có thể là vận động viên bền bỉ hoặc cũng thích tập thể dục ngoài các bài tập nâng tạ nặng. Và có một vài nghiên cứu đang khám phá liệu hoạt động bền bỉ có thể tăng hoặc giảm mức androgen hay không và liệu kết hợp hoạt động bền bỉ với nâng tạ có ảnh hưởng gì hay không. Nếu bạn thực hiện hoạt động bền bỉ đầu tiên hay thứ hai, và thông điệp rút ra từ tất cả điều này là hoạt động bền bỉ, nếu được thực hiện trước sẽ dẫn đến sự giảm testosterone trong khi tập nâng tạ, so với cùng một buổi tập nâng tạ được thực hiện trước và sau đó là hoạt động bền bỉ. Nói cách khác, nếu bạn muốn tối ưu hóa mức testosterone, có vẻ như việc tập nâng tạ trước và thực hiện các hoạt động bền bỉ loại cardio sau đó là thứ tự công việc phù hợp. Ngay cả khi những điều này được thực hiện vào những ngày khác nhau, dường như không có tác động, họ đã chỉ ra không có sự tương tác thống kê. Nhưng dường như nếu bạn thực hiện chúng trong cùng một buổi tập, thì hãy thực hiện các khối lượng nặng trước, sau đó làm bài tập tim mạch. Vì vậy, có một chút thông tin đang xem xét cụ thể cách thức tập thể dục bền bỉ ảnh hưởng đến testosterone và các dẫn xuất của nó.
    Và điều này rất rõ ràng rằng tập luyện cường độ cao theo từng khoảng thời gian, chạy nước rút, v.v., có phần nào đó mô phỏng hoạt động thần kinh xảy ra khi di chuyển với các tải trọng nặng sẽ làm tăng testosterone. Có rất nhiều bằng chứng cho điều đó trong tài liệu. Và bài tập sức bền kéo dài hơn 75 phút sẽ bắt đầu dẫn đến sự giảm testosterone, có lẽ do sự gia tăng cortisol.
    Bây giờ, hãy chuyển sang nói về estrogen. Có nhiều người đang cố gắng tối ưu hóa mức estrogen của họ. Một trong những vấn đề mà điều này thường xuất hiện và tôi nhận được nhiều câu hỏi về đó là thời kỳ mãn kinh. Mãn kinh, như tôi đã đề cập trước đó, là sự giảm sút khá lớn về lượng estrogen đang lưu thông trong máu của một người, chủ yếu là vì buồng trứng hiện đang suy giảm khả năng sản xuất estrogen. Trứng không được sản xuất. Chúng đã bị suy giảm, v.v.
    Thời kỳ mãn kinh được đặc trưng bởi nhiều triệu chứng khác nhau, như bốc hỏa, thay đổi tâm trạng, đau đầu, đặc biệt là đau nửa đầu. Có thể có nhiều sự mờ mịt trong đầu. Nó có thể gây rối loạn rất lớn cho mọi người. Vậy có những cách nào để điều trị thời kỳ mãn kinh? Một trong những phương pháp phổ biến nhất là bác sĩ sẽ kê đơn estrogen bổ sung. Đây là liệu pháp hormone mà một người sẽ dùng estrogen dạng uống hoặc sử dụng miếng dán hoặc viên nén, một cách nào đó để tiết estradiol vào hệ thống. Và điều đó có hiệu quả khác nhau tùy thuộc vào từng cá nhân. Một số người phản ứng rất tốt với phương pháp này. Những người khác thực sự gặp khó khăn với nó. Và có rất nhiều tác dụng phụ liên quan đến nó cho một số người, nhưng không phải cho người khác.
    Ngoài ra, luôn có mối quan tâm về việc bổ sung estrogen khi có tiền sử ung thư vú trong gia đình, hoặc có mối lo ngại về ung thư vú vì bất kỳ lý do gì, vì nhiều loại ung thư đó phụ thuộc vào estrogen. Đó là lý do tại sao các loại thuốc như tamoxifen và anastrozole, cũng như các loại thuốc chặn aromatase hoặc chặn trực tiếp các thụ thể estrogen đã được phát triển ban đầu.
    Tôi muốn nghỉ một chút và ghi nhận một trong những nhà tài trợ của chúng tôi, Function. Năm ngoái, tôi đã trở thành thành viên của Function sau khi tìm kiếm phương pháp tiếp cận toàn diện nhất cho việc xét nghiệm lab. Function cung cấp hơn 100 xét nghiệm lab tiên tiến, cho bạn cái nhìn tổng quan về toàn bộ sức khỏe của cơ thể. Cái nhìn này cung cấp cho bạn các thông tin về sức khỏe tim mạch, sức khỏe hormone, chức năng miễn dịch, mức độ dinh dưỡng và nhiều thứ khác nữa. Họ cũng đã thêm xét nghiệm cho độc tố, chẳng hạn như sự tiếp xúc với BPA từ nhựa độc hại, và xét nghiệm cho các hóa chất PFAS hoặc hóa chất vĩnh cửu. Function không chỉ cung cấp xét nghiệm của hơn 100 sinh dấu quan trọng cho sức khỏe thể chất và tâm lý của bạn, mà còn phân tích các kết quả này và cung cấp thông tin từ các bác sĩ hàng đầu chuyên về lĩnh vực liên quan.
    Ví dụ, trong một trong những xét nghiệm đầu tiên của tôi với Function, tôi đã biết rằng mình có mức thủy ngân cao trong máu. Function không chỉ giúp tôi phát hiện điều đó, mà còn cung cấp thông tin về cách tốt nhất để giảm mức thủy ngân của tôi, bao gồm việc hạn chế tiêu thụ cá ngừ, đồng thời cố gắng ăn nhiều rau lá xanh hơn và bổ sung NAC và acetylcysteine, cả hai đều có thể hỗ trợ sản xuất glutathione và giải độc. Tôi nên nói rằng, bằng cách thực hiện một xét nghiệm thứ hai với Function, phương pháp đó đã hoạt động. Xét nghiệm máu toàn diện là vô cùng quan trọng. Có rất nhiều điều liên quan đến sức khỏe tâm lý và thể chất của bạn chỉ có thể được phát hiện qua xét nghiệm máu.
    Vấn đề là, xét nghiệm máu luôn rất đắt đỏ và phức tạp. Ngược lại, tôi rất ấn tượng với sự đơn giản của Function và mức chi phí. Nó rất phải chăng. Do đó, tôi đã quyết định tham gia vào hội đồng tư vấn khoa học của họ, và tôi rất vui vì họ đang tài trợ cho podcast. Nếu bạn muốn thử Function, bạn có thể truy cập functionhealth.com/huberman. Function hiện tại có danh sách chờ hơn 250.000 người, nhưng họ đang cung cấp quyền truy cập sớm cho người nghe podcast Huberman. Một lần nữa, đó là functionhealth.com/huberman để có được quyền truy cập sớm vào Function.
    Được rồi, bây giờ hãy nói về vai trò của các hợp chất cụ thể, một số trong đó, nhiều trong số đó có thể được sử dụng dưới dạng bổ sung để tối ưu hóa hormone sinh dục. Rất rõ ràng rằng một số nhóm chất dinh dưỡng là hữu ích cho việc thúc đẩy sản xuất testosterone và estrogen với tỷ lệ đúng. Những điều này mà tôi gọi là những nghi phạm thông thường, vitamin D, rất quan trọng cho nhiều chức năng sinh học, bao gồm cả chức năng nội tiết, kẽm, magiê, v.v. Một trong những điều đã được chứng minh nhiều lần là có tác động rất tiêu cực đến hormone sinh dục, testosterone, chủ yếu ở nam giới, estrogen, chủ yếu ở nữ giới, đó là opioid. Opioid làm giảm đáng kể mức testosterone và estrogen, và điều đó chủ yếu xảy ra bằng cách làm rối loạn các thụ thể trên các nơ-ron giải phóng hormone sinh dục, những nơ-ron này nằm trong vùng dưới đồi, truyền thông điệp đến tuyến yên. Trên thực tế, những người sử dụng một lượng lớn opioid hoặc thậm chí sử dụng mức thấp opioid trong thời gian dài sẽ phát triển đủ loại hội chứng nội tiết. Điều này đã được chứng minh nhiều lần, như vú phì đại ở nam giới, sự phát triển vú ở nam giới, làm gián đoạn buồng trứng ở nữ giới. Thực sự là một tình huống rất tệ. Opioid tiêu cực rất có vấn đề cho hormone sinh dục.
    Bây giờ có một ngành công nghiệp hoàn toàn dành riêng cho các loại thực phẩm bổ sung và các thứ khác mà mọi người có thể dùng để tăng testosterone, một số trong đó có dữ liệu khoa học hỗ trợ, một số thì không, và một số có hỗ trợ từ những thông tin truyền khẩu, còn một số thì không. Có những thực phẩm bổ sung, đặc biệt là Tongkat Ali, có một tên khác. Đó là thứ mà tôi gọi là Tongkat Ali. Đôi khi nó được gọi là, và xin lỗi vì khó phát âm, nhưng uricoma longifolia jack.
    Điều này đã được chứng minh trong một số nghiên cứu, và bạn có thể tìm thấy những nghiên cứu này trên examine.com hoặc bạn có thể vào PubMed nếu bạn muốn. Tôi đã xem qua các nghiên cứu này, và dường như nó có một số tác dụng hỗ trợ khả năng sinh sản, tăng cường testosterone tự do, và những tác dụng kích thích tình dục nhẹ nhàng. Nó cũng có vẻ như là một chất chống estrogen nhẹ.
    Vì vậy, các báo cáo cho thấy, mọi người thường dùng từ 400 đến 800 miligam mỗi ngày, tôi không khuyên bạn nên làm như vậy, nhưng đó là những gì đang có. Và có một số tài liệu khoa học đáng kể hỗ trợ rằng nó giải phóng một phần testosterone liên kết và cho phép nhiều testosterone tự do có sẵn hơn. Một số tác dụng phụ được báo cáo là sự tỉnh táo quá mức và mất ngủ nếu dùng quá muộn trong ngày và vân vân. Nhưng tôi khuyến khích bạn khám phá thêm điều này nếu bạn quan tâm đến việc tăng testosterone tự do.
    Những người có các bối cảnh và tình trạng khác nhau như chúng ta đã bàn về thời kỳ mãn kinh và estrogen cần phải cẩn thận vì khi bạn bắt đầu điều chỉnh hormone, bạn không chỉ điều chỉnh các mô bám vào những hormone đó, mà hãy nhớ lý do tại sao có nhiều ca ung thư vú và có lý do tại sao có nhiều ca ung thư tinh hoàn, đó là bất kỳ mô nào trải qua sự sinh sản nhanh chóng của các tế bào cụ thể, vì vậy có rất nhiều sự sinh sản các tế bào và sự lột bỏ lớp niêm mạc tử cung và sự sinh sản của các tế bào và trứng trong buồng trứng và trong các tinh hoàn, có sự sản xuất tế bào Leydig và Sertoli và có sự sản xuất tinh trùng liên tục. Đó là lý do tại sao những mô đó đặc biệt dễ bị phát triển ung thư và nhiều loại ung thư đó nhạy cảm với androgen.
    Đó là lý do tại sao một trong những phương pháp điều trị chính cho sự phát triển quá mức của tuyến tiền liệt hoặc ung thư tuyến tiền liệt là sử dụng thuốc kháng androgen. Thực sự là nhằm cố gắng ngăn chặn testosterone khuyến khích sự phát triển của các khối u. Tôi muốn nhấn mạnh sự thận trọng ở đây vì rất dễ khi nghĩ về việc tối ưu hóa estrogen và testosterone chỉ nghĩ, “Ôi, nhiều hơn thì tốt hơn.” Nhiều hơn chắc chắn không phải là tốt hơn.
    Bất kỳ mô nào tự tái tạo đều dễ bị ung thư và những mô đó phát triển dựa vào androgen và estrogen để tạo ra nhiều khối u hơn. Bạn phải cẩn thận mỗi khi bạn điều chỉnh hormone, đặc biệt là androgen và estrogen. Trong khi chúng ta đang nói về việc bổ sung, tác động của việc bổ sung, tôi sẽ nói rằng ở một số cá nhân có thể rất mạnh mẽ, nhưng chúng luôn, luôn, luôn, ngoại trừ những trường hợp cực đoan, sẽ tinh tế hơn rất nhiều so với, chẳng hạn, chỉ tiêm testosterone hoặc tiêm estrogen, v.v.
    Tôi nghĩ chúng ta nên thành thật và thẳng thắn về điều đó. Về việc nói về việc tối ưu hóa hormone và trong cuộc thảo luận về việc bổ sung, tôi thực sự chưa nói về những thứ ảnh hưởng trực tiếp đến não, làm tăng sản lượng từ tuyến yên và những thứ tương tự. Chúng ta chủ yếu đã nói về những thứ giải phóng testosterone hoặc làm tăng estrogen ở cấp độ ngoại biên. Nhưng nếu bạn nhớ từ rất đầu của tập này, hormone được sản xuất ở các vị trí khác nhau trong cơ thể và có những hormone thúc đẩy sự giải phóng và sản xuất hormone từ các mô khác trong cơ thể.
    Một trong những hormone chính cho điều đó là hormone luteinizing. Hormone luteinizing, một lần nữa, đến từ tuyến yên, tuần hoàn và hoặc đi đến buồng trứng để thúc đẩy các khía cạnh khác nhau của sự trưởng thành của trứng cũng như sản xuất estrogen, và đến tinh hoàn để thúc đẩy sản xuất testosterone và tinh trùng. Phiên bản kê đơn của việc tăng hormone luteinizing là cái được gọi là HCG hoặc gonadotropin màng đệm người, đã được tổng hợp và hiện có sẵn như một loại thuốc kê đơn.
    Nó được sử dụng trong nhiều bối cảnh để tăng cường khả năng sinh sản, cả nam và nữ. Nó có thể tăng vì tất cả những lý do mà giờ đây có ý nghĩa. Nó có thể tăng cường sản xuất tinh trùng. Nó có thể tạo ra tần suất rụng trứng. Nó có thể sản xuất số lượng trứng thậm chí được phóng thích trong một lần rụng trứng nhất định, mặc dù điều đó không phải lúc nào cũng là một điều tốt. Về cơ bản, nó hỗ trợ khả năng sinh sản, testosterone, estrogen, tùy thuộc vào bối cảnh của bạn.
    Điều thú vị là HCG ban đầu được thu thập và tổng hợp từ nước tiểu của phụ nữ mang thai, và không thể tin được, trước khi nó được tổng hợp và bán dưới dạng thuốc kê đơn, thực sự đã có một thị trường chợ đen cho nước tiểu của phụ nữ mang thai, nơi mọi người mua nước tiểu. Tôi không biết. Tôi đoán rằng họ có lẽ đã tiêu thụ nó, điều đó thật kỳ lạ, nhưng trong bất kỳ trường hợp nào, gonadotropin màng đệm người hiện có sẵn như một loại thuốc kê đơn.
    Một trong những điều mà nhiều người sử dụng để tăng testosterone hoặc estrogen nhằm tăng khả năng sinh sản, nhưng có một số bổ sung, không nhiều, mà rõ ràng có thể làm tăng hormone luteinizing và do đó có thể làm tăng testosterone và estrogen. Một trong những loại được tài liệu ghi chép tốt nhất là Fidogeaagrestis, đó là F-A-D-O-G-I-A, cách biệt với từ A-G-R-E-S-T-I-S, mà ít nhất theo tài liệu, tôi đã tìm thấy có thể làm tăng mức độ hormone luteinizing và do đó mức độ testosterone hoặc mức độ estrogen.
    Hồ sơ tác dụng phụ của Fidogeaagrestis chưa thực sự được ghi chép, vì vậy nó hơi không rõ ràng. Tôi chỉ muốn nhấn mạnh rằng bất cứ khi nào ai đó sẽ bắt đầu uống bổ sung hoặc chỉnh sửa hormone steroid giới tính, việc làm xét nghiệm máu là cực kỳ quan trọng vì lý do an toàn và cũng chỉ để biết xem liệu mọi thứ có hiệu quả hay không. Bởi vì tất cả những điều này đều chịu tác động của phản hồi tiêu cực, đã nói về điều này trước đây, trong tập trước, nhưng nếu testosterone tăng cao hoặc quá cao, nó có thể phản hồi và ngăn chặn hormone luteinizing, điều này sẽ làm ngừng sản xuất thêm.
    Sản xuất testosterone, tương tự, nếu estrogen quá cao hoặc quá cao ở nhiều giai đoạn của chu trình, điều đó có thể bắt đầu làm rối loạn các hormone khác, bao gồm FSH, progesterone, LH. Chu kỳ kinh nguyệt tự thân là một sự cân bằng tuyệt vời của phản hồi của hormone luteinizing được giữ ở mức thấp và ổn định, ít nhất trong 14 ngày đầu của chu kỳ, sau đó giữa chu kỳ, có một đỉnh và đó thường là thời điểm xảy ra rụng trứng. Đó là lý do tại sao mang thai có khả năng cao nhất trong giữa chu kỳ 28 ngày. FSH thì có xu hướng tăng lên và sau đó giảm xuống trong 14 ngày đầu, vì vậy việc sử dụng bất kỳ thứ gì hoặc thực sự điều chỉnh estrogen hoặc testosterone trong bối cảnh chu kỳ kinh nguyệt sẽ thực sự làm gián đoạn cách mà những thứ đó tương tác và đó thực sự là một vòng lặp phản hồi tinh tế. Điều này không có nghĩa là đừng làm như vậy, nhưng bạn chắc chắn muốn nhận thức được những gì bạn đang làm và việc kiểm tra máu là một cách để làm điều đó, theo dõi chu kỳ cho các phụ nữ đang rụng trứng là một cách khác để thực hiện điều đó. Đối với nam giới, việc có cái nhìn rõ ràng về những gì đang diễn ra với testosterone, DHT, aromatase, estradiol, LH, v.v.. là rất quan trọng và thực sự là một phần không thể thiếu trong thực hành suy nghĩ về việc tối ưu hóa những điều tuyệt vời mà chúng ta gọi là hormone steroid sinh dục, estrogen và testosterone cùng với các dẫn xuất của chúng. Một lần nữa, chúng tôi đã đề cập đến một lượng thông tin khổng lồ. Tôi hy vọng rằng bạn sẽ rời khỏi bài này với một sự hiểu biết sâu sắc hơn về các cơ chế mà não bộ và cơ thể tương tác để kiểm soát đầu ra và cách mà những điều tuyệt vời mà chúng ta gọi là hormone steroid sinh dục hoạt động và ảnh hưởng đến chúng ta. Tôi cũng hy vọng rằng bạn sẽ có một số ý tưởng về những điều bạn có thể làm, đặc biệt là những thực hành hành vi có thể cải thiện giấc ngủ và mối quan hệ của bạn với ánh sáng, v.v.. vì những điều đó thực sự tạo nền tảng không chỉ cho sản xuất hormone steroid khỏe mạnh mà còn cho vô số hiệu ứng sức khỏe khác và cho cả tâm lý và sinh học của hệ thần kinh của bạn. Cuối cùng, tôi hy vọng bạn sẽ rời khỏi tập ngày hôm nay với một sự hiểu biết phong phú hơn về các cơ chế kiểm soát hệ nội tiết và hệ thần kinh trong bối cảnh estrogen và testosterone, cũng như mang theo nhiều công cụ khác nhau mà bạn có thể chọn để áp dụng. Như thường lệ, cảm ơn bạn đã quan tâm đến khoa học.
    歡迎來到 Huberman Lab Essentials,這裡我們將重訪過去的節目,為您提供最有效且可行的基於科學的心理健康、身體健康和表現提升工具。 我是安德魯·霍伯曼(Andrew Huberman),斯坦福醫學院的神經生物學和眼科教授。這個播客與我在斯坦福的教學和研究角色是分開的。
    在我們今天開始之前,我想先提醒您,如果您在 YouTube 上收看這段影片,是的,我臉的左側有繃帶,因為我在為我和科斯特羅(Costello)煮東西時不小心燙傷了自己。這是一場烹飪意外,但我很好,不用過多關注這個,我們可以往下談。但我只是想告訴您,一切都會好起來的。他得到了一頓美味的餐點,而我則得到了燙傷和一頓豐盛的晚餐。
    今天我們將討論荷爾蒙優化,主要聚焦於雌激素和睾酮及其衍生物。雌激素和睾酮及其衍生物被稱為性類固醇。然而,我想強調的是,雌激素和睾酮在每個人身上都存在,它們的比率決定了它們的作用。因此,今天我們將聊聊特定類型的運動、特定模式的冷曝露,以及特定的呼吸模式,這些都可以影響性類固醇荷爾蒙,包括雌激素和睾酮。
    如果您想優化荷爾蒙,首先要了解它們的來源。身體裡有許多不同的腺體會產生荷爾蒙。但在談到性類固醇荷爾蒙,特別是雌激素和睾酮時,主要的來源是雜巢的卵巢(雌激素)和睾丸(睾酮),雖然腎上腺也可以產生睾酮。
    現在還有一些酶。酶是可以改變化學組成的物質。我們今天要討論的酶主要是芳香化酶(aromatases)。芳香化酶負責將睾酮轉化為雌激素。例如,在一個睾酮非常高的男性身上,其中一部分將會由芳香化酶轉換成雌激素。重要的是要知道,青春期前的女性體內幾乎不生成雌激素。當我們談到雌激素時,主要是指雌二醇(estradiol),這是雌激素在男性和女性中最活躍的形式。因此,青春期前的女性雌激素水平非常低。青春期期間,雌激素(即雌二醇)水平基本上會急劇上升。隨著年齡的增長,雌激素水平會根據月經週期的階段而變化,但隨著年齡逐漸接近更年期,這一般是在 45 到 60 歲之間,雌激素水平會下降,並且在更年期後,雌激素的水平會非常低。同樣,睾酮的水平也會在一生中波動。男性在青春期前,睾酮水平相對較低。在青春期期間,它將急劇上升。現在的數據顯示,睾酮的水平大約以每年 1% 的速度下降。
    讓我們來談談這些荷爾蒙的其他來源,這樣您就能清楚了解如何優化這些荷爾蒙。我之前提到,製造這些荷爾蒙的其他腺體和組織是腎上腺,因此腎上腺位於腎臟之上,這些類固醇荷爾蒙的釋放,特別是睾酮及其相關衍生物,主要是受到競爭的驅動。相當有趣的是,動物和人類都有很多證據表明,在競爭場景中,至少在短期的競爭場景中,可以釋放腎上腺中的睾酮。
    我想簡短中斷,感謝我們的贊助商 8Sleep。8Sleep 生產具有冷卻、加熱和睡眠追蹤功能的智能床墊套。之前在這個播客中,我談到過,每晚獲得充足的高品質睡眠的關鍵需求之一。確保您睡眠環境的溫度正確,是確保良好夜睡的最佳方式之一。因為要進入深度睡眠並保持深度睡眠,您的體溫必須下降約 1 到 3 度。要醒來時感覺精神焕發且精力充沛,您的體溫實際上必須上升約 1 到 3 度。8Sleep 通過允許您在夜晚的開始、中間和結束時設置床墊套的溫度,使控制睡眠環境的溫度變得非常簡單。我已經使用 8Sleep 的床墊套快四年了,它完全改變並改善了我的睡眠品質。8Sleep 最近推出了最新一代的 Pod 套,稱為 Pod 4 Ultra。Pod 4 Ultra 具有改進的冷卻和加熱能力。我發現這非常有用,因為我喜歡在夜晚開始時把床墊弄得非常冷,在夜中更冷,然後在醒來時變暖。這樣可以讓我獲得最多的慢波睡眠和快速眼動睡眠。它還具有打鼾檢測功能,可以自動抬高您的頭部幾度,以改善氣流並停止打鼾。如果您想試用 8Sleep 的床墊套,請訪問 8sleep.com/huberman,可獲得最高 350 美元的優惠。8Sleep 目前在美國、加拿大、英國、歐盟的部分國家和澳大利亞配送。再次重複,網址是 8sleep.com/huberman。
    現在讓我們談談競爭,因為競爭對性類固醇荷爾蒙有強大的影響,而這些性類固醇荷爾蒙也對競爭有強烈的影響。大多數人並不知道的是,給定的哺乳動物物種中,大多數雄性從未能繁殖。事實上,他們甚至連性交的機會都沒有。
    我們並不常思考這一點,但睪丸激素在決定一個物種中哪些成員能繁殖,以及哪些成員實際上能接觸到雌性方面發揮著強大的作用。因此,在這裡我並不是特指人類,而是在像象海豹、鹿角動物和公羊這樣的物種中,睪丸激素的高水平通常與接觸雌性有關。這裡的其中一種解釋是雌性可以檢測到哪些雄性擁有高睪丸激素,並選擇它們。雌性對這些雄性更容易接受,但實際上,擁有更高睪丸激素的雄性往往會更努力尋找食物,並為了雌性而更加激烈地戰鬥。這非常有趣,因為現在有非常好的證據表明睪丸激素可以減少焦慮、促進新奇尋求和促進競爭性互動。因此在你過度聯想這些人類行為之前,請稍微跟著我,因為這裡有一些生物學的內容使一切變得合理。事實證明,這很簡單。我們有一個名為杏仁核的腦區。拉丁文中這個詞的意思是杏仁,但杏仁核最著名的是其在恐懼中的作用。我們經常聽到關於恐懼和杏仁核的很多資訊,但杏仁核實際上與威脅檢測有關。它設定了我們對焦慮的閾值,以及我們認為的可怕或過多的事物。從性腺和身體其他部位分泌的睪丸激素會與杏仁核結合,並改變對壓力的閾值。因此,我在之前的播客版本和其他播客中曾提到,睪丸激素在使努力的感覺變得良好方面有著難以置信的效果。但我真正所指的是,睪丸激素特別降低了特定物種雄性的壓力和焦慮。睪丸激素的普遍增加導致更頻繁的覓食、更強烈的新奇尋求、性慾的增加以及交配渴望的提升。因此,睪丸激素的增加促進了人類和非人類哺乳動物的競爭和覓食行為。但事實上,競爭本身也能增加類睾酮的物質,例如睪丸激素。現在,有些人得出的結論是,如果你贏了,你的睪丸激素就會上升,反之則會下降。在某種程度上這是正確的,但這並不是對性腺的直接影響。實際上,這是由神經調節劑多巴胺所介導的。我們在關於動機和驅動的那一集播客中談到了多巴胺,而多巴胺和睪丸激素在體內有著顯著的相互作用。多巴胺在大腦中以某種方式釋放,使得位於口腔上方的腦下垂體這個腺體分泌某些激素,然後促進更多睪丸激素的釋放。事實上,獲勝會促進更多多巴胺的釋放,而隨之而來的是更多的睪丸激素。然後,在短期內,單純的競爭會提高睪丸激素,無論你是贏是輸。因此,睪丸激素推動了尋求性交,而雌激素則促進了從雌性那裡實際進行性交的過程,也就是所謂的接受性,合意的接受性。對於雄性來說,有趣的是,睪丸激素推動尋求性行為,但在雄性中,雌激素對性慾也很重要。如果雌激素水平過低,男性將會完全失去性慾。因此,不僅是高水平的睪丸激素導致大量的性交和交配行為,而低水平的雌激素並不總是好的。實際上,男性和女性都需要兩者。只不過在女性中,睪丸激素的水平總是低於雌激素的水平,而在男性中,雌激素的水平總是低於睪丸激素的水平。因此,正如有些行為可以增加睪丸激素,也有一些行為可以降低睪丸激素。而在人類中,最明顯的行為之一就是成為父母。因此,預期成為父親的男子睪丸激素水平幾乎下降了50%,不論是游離的還是結合的睪丸激素。事實證明,這些降低睪丸激素、增加雌二醇和降低皮質醇的影響,均可以解釋為催乳素的增加。大家都知道睪丸激素會下降,而催乳素會增加,雌二醇會增加,這在期待孩子的男性和女性中都是普遍現象。另一種顯著降低男性和女性睪丸激素並顯著降低對性行為和性交本身渴望的行為是疾病。許多人會說,嗯,顯而易見,當人們感到生病時,他們就不想尋找伴侶,也不想進行性交。但是你是否曾經想過為什麼會這樣呢?事實證明,這可以解釋為所謂的炎症細胞因子的釋放。因此,細胞因子與免疫系統有關,它們在淋巴和血液中旅行,攻擊像細菌和病毒一樣的入侵者細胞。在生病的情況下,我們會產生許多不同的細胞因子。它們中有些是抗炎的,但有些則是促炎的。而最著名的促炎細胞因子例子就是IL-6。已知在個體體內注射IL-6會降低性慾,最終會降低睪丸激素和雌激素的水平,無論感覺多麼糟糕。IL-6不僅僅是到達性腺並關閉性腺,它實際上有方式與某些類固醇激素(例如雌激素和睪丸激素)結合的受體相互作用,影響這些受體,使性類固醇激素無法發揮其作用。簡而言之,簡單地說,像IL-6這樣的炎症細胞因子對性類固醇激素是不利的。
    與年齡匹配的對照組相比,卵巢功能不佳或睪丸功能較弱的人,其雌激素水平低下已被證明與呼吸暫停有關。呼吸暫停是什麼呢?呼吸暫停是指在睡眠中呼吸減少或主要是呼吸中止。因此,人們會屏住呼吸,然後突然醒來。體重過重的人在睡眠中也常常遭受呼吸暫停的困擾。而且,進入深度睡眠以及獲得適當的慢波睡眠和快速眼動(REM)睡眠模式對於激素優化是至關重要的。在清醒的白天,我們可以根據某些方式調整呼吸,這會對睡眠產生強大的影響,減少呼吸暫停的事件,並通過在清醒時以特定方式呼吸來幫助優化各種激素。
    信不信由你,鼻呼吸並避免口呼吸實際上可以對激素產生積極影響,特別是男性荷爾蒙睪酮和女性荷爾蒙雌激素。雖然它之所以能這樣做,是因為讓你成為更好的睡眠者,這使你能夠產生更多的睪酮以及適量的睪酮和雌激素。但這部分是通過間接機制實現的,因為深度睡眠支持生殖腺,即卵巢和睪丸的細胞更新和生成。
    記住,卵巢中特定的細胞和卵泡本身會產生雌激素,而在睪丸中,塞爾托利(Sertoli)細胞和萊迪希(Leydig)細胞對精子形成和睪酮產生至關重要。那么這一切意味著什麼呢?這意味著我們必須正確呼吸,以使您的呼吸和睡眠正常,這樣您的睡眠才能夠足夠深,以免進入呼吸暫停狀態。獲得足夠的睡眠可以真的抵消睪酮和雌激素的降低以及若我們沒有足夠的睡眠而導致的生育能力下降。但很少有人討論睡眠如何實際調整睪酮和雌激素,而這是通過調整皮質醇來實現的。
    因此,膽固醇分子可以被轉化為睪酮或雌激素,但如果壓力水平過高,膽固醇會轉變為皮質醇而不是睪酮或雌激素。這簡單的解釋是,在清醒時間內正確呼吸,主要是,除非您正在進行非常劇烈的運動,或者有其他原因需要用口呼吸,否則您應該以鼻子呼吸。現在對此有非常有力的證據。通常,在睡眠中,您也想成為鼻呼吸者,因為這會增加您進入系統中的氧氣量以及排出的二氧化碳量。因此,簡單的說法就是,正確呼吸。
    那麼,您怎麼做到這一點呢?您怎麼把呼吸調整好呢?對於那些有嚴重呼吸暫停的人來說,他們需要使用CPAP機器。這是一種您實際上戴在臉上的機器,幫助您在睡眠中正確呼吸。在白天,變得善於鼻呼吸的最好方法是擴張鼻道,因為很多人會發現用鼻子呼吸非常困難,而達到這一目標的方式之一就是多用鼻子呼吸,而一種方法是在運動的時候,尤其是進行心血管運動時,除了在最大努力的時候,通常應該使用鼻子呼吸。最初,對很多人來說,運動時用鼻子呼吸是困難的,但隨著您持續這樣做,由於鼻竇會隨著時間擴張,您會變得更擅長這個。
    因此,我的建議是在運動時用鼻子呼吸,除非您正在努力到達極限。很快您就會發現,您實際上可以產生比用嘴呼吸時更多的輸出。學會成為鼻呼吸者有積極的美容效果。它減少了呼吸暫停,排出更多的二氧化碳,增加肺活量,擴張鼻竇,並防止睡眠中的呼吸暫停。因此,除非您有嚴重的呼吸暫停,並需要使用CPAP,成為鼻呼吸者可以通過降低皮質醇,減少呼吸暫停,並間接提高睪酮和雌激素的適當比率,而帶來各種積極的影響。
    我想稍作休息並感謝我們的贊助商AG1。AG1是一種維生素、礦物質和益生菌飲品,還包括益生元和適應原。作為幾乎三十年來參與研究科學的專業人士,並在健康和健身領域同樣長期的從業者,我一直在尋找改善我的心理健康、身體健康和表現的最佳工具。我在2012年發現了AG1,那時我甚至還沒有播客,甚至還不知道什麼是播客,從那時起我每天都在服用它。我發現AG1大大改善了我健康的各個方面。當我服用AG1時,我 просто 時間似乎變得好得多。AG1使用最高品質的成分,以正確的組合,他們不斷改善他們的配方,而不會增加成本。每當有人問我如果只能服用一種補充劑,那麼這種補充劑會是什麼時,我總是回答AG1。如果您想嘗試AG1,可以訪問drinkag1.com/huberman以獲取特別優惠。目前,他們贈送五個免費的旅行包,還有一年份的維生素D3K2。再次提醒是,drinkag1.com/huberman以索取該特別優惠。
    第二個行為建議與光的觀察有關,許多人聽到我之前談論過這一點,我不會重複那個觀點,即在醒來的第一個小時內,無論是來自人造光還是理想中的陽光,觀察明亮的光線對睡眠和清醒狀態有強大的影響。
    但如果你想了解光線如何影響荷爾蒙,我們必須回到這個話題,因為荷爾蒙、光線和多巴胺之間有著非常密切的關係。這樣的關係使得你的光線觀看行為實際上可以直接影響荷爾蒙水平和生育能力。我認為大多數人並不真正理解這種光線、多巴胺和荷爾蒙之間的關係是多麼強大。而當多巴胺水平較高時,正如我之前提到的,會有更多的促性腺激素釋放,黃體生成素、濾泡刺激素,以及所有來自下丘腦-垂體軸的荷爾蒙,這些荷爾蒙刺激卵巢和睾丸釋放雌激素和睾酮。
    那麼這如何轉化為一個協議呢?如果你想優化睾酮和雌激素,你需要正確地處理你的光線觀看行為。這不僅僅是關於優化你的睡眠,這固然也很重要。這是關於在白天早些時候獲得足夠的光線進入你的眼睛,以便擁有足夠的多巴胺水平。我之前提到的簡單協議意味著在白天早期的時候,讓眼睛接受二至十分鐘的明亮光線。除非出於安全原因,否則僅使用墨鏡是不夠的。佩戴處方眼鏡和隱形眼鏡是可以的。如果你無法獲得陽光,無論什麼原因,你應該使用明亮的人造光。這對於正確地定時皮質醇的釋放至關重要,限制皮質醇的釋放在白天的早期,獲得促進睾酮和雌激素生產的多巴胺的增長至健康水平。
    另一個極其重要的光線觀看行為方面是避免在午夜的明亮光線暴露。如果你在午夜時觀看明亮的光線,你會抑制多巴胺的釋放。如果你抑制多巴胺的釋放,你會抑制睾酮的水平。因此,直到你調整好呼吸,直到你正確處理光線觀看行為,你都無法開始談論補充劑和其他優化睾酮的方式、飲食及其對睾酮、雌激素和生育力以及生殖行為的影響等問題。所以在白天早期和白天的整個期間接觸明亮的光線是很好的。而避免在午夜時接觸明亮的光線不僅僅是為了不打擾你的睡眠,也與優化性類固醇荷爾蒙有關。
    好吧,我們談過呼吸,也談過光線。讓我們談談最近似乎引起一些興趣的第三個元素,這可以對荷爾蒙水平產生相當深刻的影響,那就是熱和冷。所以和往常一樣,我不僅僅是提供一個工具,我會告訴你與自然現象相關的基本科學,因為了解這些以及理解機制後,你會更好地理解工具和機制,以及你可能如何調整它們以適應自己的生活。
    現在你了解了光線、白晝長度、多巴胺和荷爾蒙水平之間的關係。每個人都應該意識到,溫度和白晝長度是相關的。溫度、白晝長度和陽光,這些都因為我們進化中的系統而密切相關。如今,使用冷來刺激睾酮引起了很多興趣。聽起來相當瘋狂,但信不信由你,冷浴、冰浴和冷水淋浴可以對性類固醇荷爾蒙產生正面影響。發生的情況是,冷卻後血管擴張的回彈。所以冷卻會導致血管收縮,而在冷卻後則會出現血管擴張的回彈,血液更多地流入性腺。簡而言之,我們不知道冷和熱是否直接影響睾酮和雌激素的產生。我們只知道冷和熱可以間接通過控制血液流量來調節這些,這是通過關閉或激活神經元來實現的。
    現在讓我們談談特定形式的運動以及它們如何調節類固醇荷爾蒙。有趣的是,當你開始深入解析更多機制的研究時,你會發現重訓(heavy weight training),但不是到達失敗的重量訓練,完成一次重複動作是不可能的這種訓練方式,會導致睾酮的最大增長。所以,從一次重複的最大重量到六到八次重複的範圍,無論是男性還是女性,都會顯著增加睾酮。效果持續大約一天,有時可以持續到48小時。
    現在你們中間許多人可能是耐力運動員,或者喜歡除了重力訓練之外的其他運動。有幾項研究探討了耐力運動是否會提高或降低雄激素水平,以及耐力運動和舉重訓練結合是否有任何影響。無論你是先進行耐力活動還是後進行,總體結果是:如果在舉重訓練之前進行耐力活動,會導致舉重訓練過程中睾酮的減少,而相比之下,先進行舉重訓練再進行耐力活動會沒有這種效果。換句話說,如果你想優化睾酮水平,似乎先進行重訓,再做有氧型的耐力運動,這才是正確的順序。
    當這些在不同的日子完成時,它似乎不會有顯著的影響,即他們顯示沒有統計學上的互動。但是如果你打算在同一個訓練中進行這些運動,那麼首先進行重訓,然後再進行心血管運動,這似乎是正確的做法。有一些數據具體考察了耐力運動對睾酮及其衍生物的影響。
    以下是該段文字的繁體中文翻譯:
    非常明顯,高強度間歇訓練、短跑等運動,某種程度上模擬了舉重時的神經活動,這將會增加睪丸素。文獻中有充分的證據支持這一點。而耐力運動如果超過75分鐘,就會開始導致睪丸素的減少,可能是因為皮質醇的增加。
    現在讓我們轉到雌激素的話題上。有許多人試圖優化他們的雌激素水平。其中最常見的一個地方是更年期。我之前提到過,更年期是體內循環的雌激素大幅減少,主要是因為卵巢現在已經耗盡了自身的雌激素產生。卵子不再被生成,卵子已經耗盡等等。因此,更年期的特徵是各種症狀,比如潮熱、情緒波動、頭痛,特別是偏頭痛。可能會出現很多腦霧,對人們來說是非常擾人的。
    那麼,對於更年期,有哪些不同的應對方法呢?其中最常見的方法之一是醫生會開雌激素補充劑,這是一種激素療法,病人可以口服雌激素,或是使用貼片或顆粒,通過某種方式將雌二醇釋放進身體。根據個體的不同,這種療法的效果各異。有些人對此反應非常好,而另一些人則會遇到挑戰。對某些人而言,這也伴隨著許多副作用,而對其他人則沒有此類情況。此外,當家族有乳腺癌病史,或因其他原因擔心乳腺癌時,補充雌激素總是會有一定的擔憂,因為很多這類癌症是依賴雌激素的。這就是為什麼像塔莫昔芬(tamoxifen)和阿那曲唑(anastrazole)等藥物最初是去阻斷芳香化酶或直接阻斷雌激素受體的原因。
    我想稍作休息,提到我們的贊助商 Function。去年,我在尋找最全面的實驗室測試方法後成為了 Function 的會員。Function 提供了超過100項先進的實驗室測試,讓你能獲得整個身體健康的關鍵快照。這份快照提供了心臟健康、激素健康、免疫功能、營養水平等等的見解。他們最近還增加了對毒素的測試,例如有害塑料中的 BPA 暴露,以及 PFASs 或所謂的永遠化學物質的測試。Function 不僅提供超過100項對你的身心健康至關重要的生物標記進行檢測,還會分析這些結果並提供來自相關領域頂尖醫生的見解。例如,在我與 Function 的第一次測試中,我了解到我血液中的汞水平升高。Function 不僅幫助我檢測到這一點,還提供了最佳減少汞水平的建議,包括限制金槍魚的攝入,同時努力多吃綠葉蔬菜並補充 NAC 和乙酰半胱氨酸,這兩者都可以支持穀胱甘肽的產生和解毒。我應該說,通過進行第二次 Function 測試,這一方法是有效的。全面的血液檢測至關重要,因為很多與你的心理和身體健康相關的事項只能通過血液檢測檢測出來。問題是,血液檢測一直都非常昂貴和複雜。相對而言,我對 Function 的簡單性和成本水平非常印象深刻。它非常實惠。因此,我決定加入他們的科學顧問委員會,並且我很高興他們贊助了這個播客。如果你想嘗試 Function,可以訪問 functionhealth.com/huberman。Function 目前有超過 250,000 的候補名單,但他們對 Huberman 播客的聽眾提供了提前訪問的機會。再次強調,請訪問 functionhealth.com/huberman 以獲得 Function 的提前訪問。
    那麼,現在讓我們談談一些特定化合物的作用,有些化合物可以通過補充劑形式來優化性激素。顯然,某些營養素對促進睪丸素和雌激素的生成以及它們的適當比例是有益的。這些物質我會稱為常見的嫌疑犯,包括維他命 D,因為它對包括內分泌功能在內的多種生物功能都很重要,以及鋅、鎂等等。其中一個經常被證明對性激素有非常負面影響的物質是鴉片類藥物。鴉片類藥物會顯著降低睪丸素和雌激素的水平,且主要是通過干擾促性腺激素釋放激素神經元的受體來實現,這些神經元位於下丘腦中,與腦垂體進行交流。實際上,大量攝取鴉片類藥物,或長期以低劑量攝取這些藥物的人,會發展出各種內分泌綜合症。這一點不斷被證明,如男性的男性乳房發育症、女性卵巢的干擾等等。這真是一個相當糟糕的情況。鴉片類藥物對性激素非常有問題。
    現在有一整個產業專門針對補充劑和各種人們可以用來增加睪丸素的東西,其中一些有科學數據支持,有些則沒有,還有的只有軼事支持,而有些則根本沒有支持。特別是,有一種補充劑叫做東革阿里(Tongkat Ali),它還有其他名稱,我稱之為東革阿里。有時它被稱為,請原諒我難以發音,但它是 uricoma longifolia jack。
    這在幾個研究中已經顯示出來,您可以在 examine.com 上找到這些研究,或者如果您願意,可以去 PubMed 瀏覽。我查過這些研究,似乎它確實具有一些促生育、促自由睾酮以及微妙的春藥效果。它似乎還有輕微的抗雌激素作用。因此,報告中提到的,使用者每天攝取的劑量從 400 毫克到 800 毫克不等,再次強調,我並不是建議您這麼做,但這就是目前的情況。還有一些適當的科學文獻支持這一事實,即它可以釋放某些與睾酮結合的睾酮,並讓更多的自由睾酮可用。報告中提到的所謂副作用,包括如果在一天中晚些時候服用,可能會導致過度警覺和失眠等問題。但是,如果您對提高自由睾酮感興趣,我鼓勵您進一步探索這些資訊。由於我們之前討論了更年期和雌激素,伴隨著不同背景和情況的人在開始調節荷爾蒙時需要謹慎,因為當您開始調節荷爾蒙時,不僅僅是調節那些依賴荷爾蒙結合的組織。必須記住的是,為什麼乳腺癌和睾丸癌如此普遍的原因在於任何經歷特定細胞快速繁殖的組織。因此,細胞的繁殖和子宮內膜的脫落,以及卵巢和睾丸中卵子及精子細胞的繁殖,以及 lydi g 和 sertoli 細胞的產生,這些組織在長期持續的精子生成下特別容易發展成癌症,而許多這些癌症又是對雄激素敏感的。這就是為什麼前列腺增生或前列腺癌的主要治療之一是給予抗雄激素藥物。這實際上就是在試圖防止睾酮促進腫瘤生長。我想在這裡特別強調謹慎,因為在考慮優化雌激素和睾酮時,很容易想到「哦,多就是好」,但「多絕對不是更好的」。任何自行更新的組織都容易罹患癌症,而這些組織又依賴雄激素和雌激素來形成更多的腫瘤。因此,當您在調節荷爾蒙,特別是雄激素和雌激素時,必須謹慎。雖然我們在討論補充劑的效果時,我認為對某些個體而言效果可能相當顯著,但在非極端情況下,它們的效果總是、總是、總是會比單純注射睾酮或雌激素等要微妙得多。我認為我們應該對此誠實而坦率。在談論優化荷爾蒙及補充劑的討論中,我並未真正談及實際上直接影響大腦、增加垂體輸出等方面的事物。我們主要討論的是釋放睾酮或在外周提高雌激素的事物。但是,如果您還記得這一集的開頭,荷爾蒙是在身體不同部位製造的,還有促進從身體其他組織釋放和產生荷爾蒙的荷爾蒙。促黃體生成素就是其中一種主要的荷爾蒙。促黃體生成素來自垂體,進入循環後去卵巢促進卵子的成熟和雌激素的產生,或者去睾丸促進睾酮和精子的生成。增加促黃體生成素的處方版本名為 HCG 或人類絨毛促性腺激素,這是一種已合成的處方藥。它在不同情境中被用來增加男性和女性的生育力。這可以增加所有現在有意義的原因,可以增加精子的產量、卵子的排卵頻率,甚至產生在每次排卵中部署的卵子數量,儘管這並不總是一件好事。根據您的背景,它基本上是促生育、促睾酮和促雌激素的。有趣的是,HCG 最初是從孕婦的尿液中收集和合成的,您可能無法相信,在它被合成並作為處方藥銷售之前,孕婦尿液實際上存在一個黑市,人們會購買這種尿液。我不知道。我猜他們可能只是消耗它,這非常奇怪,但無論如何,人類絨毛促性腺激素現在已作為處方藥上市。許多人使用它來增加睾酮或雌激素以提高生育能力,但有某些補充劑,不是很多,顯然可以增加促黃體生成素,從而可以提高睾酮和雌激素。其中一種文獻中記載較為充分的是 Fidogeaagrestis(F-A-D-O-G-I-A,分開寫 A-G-R-E-S-T-I-S),根據我能找到的文獻,它可以提高促黃體生成素的水平,從而提高睾酮或雌激素的水平。Fidogeaagrestis 的副作用尚未真正記錄,因此有些不清楚。我想強調的是,無論什麼時候有人開始服用補充劑或調整性激素,進行血液檢查對於安全理由以及了解事情是否有效是極為重要的。因為所有這些事物都受到負反饋的影響,之前的集數已有所討論,但如果睾酮過高或過高,則會反饋并關閉促黃體生成素,這將隨之關閉進一步的生成。
    睪固酮的生成同樣,如果雌激素在月經週期的某些階段過高,這可能會開始干擾其他激素的平衡,包括促卵泡激素(FSH)、黃體素(progesterone)和黃體激素(LH)。月經週期本身是一個絕妙的反饋平衡,黃體激素在週期的前14天保持低且穩定,然後在週期中期會達到高峰,通常這就是排卵的時期。這就是為什麼懷孕在28天的週期中間最有可能發生的原因。FSH在前14天內會上升然後下降,因此在月經週期的背景下,對雌激素或睪固酮的任何改動或干預都會打亂這些激素的互動,而這是一個精緻的反饋迴路。這並不是說不要這樣做,但你確實要知道自己的行為,血液檢查是一種了解這些信息的方式,監測排卵女性的週期也是另一種方法。對於男性來說,了解睪固酮、雙氫睪酮(DHT)、芳香化酶(aromatase)、雌二醇(estradiol)、LH等的情況是至關重要的,這也與思考優化這些我們稱之為性類固醇激素的過程密不可分,這包括雌激素、睪固酮及其衍生物。我們再次覆蓋了大量的信息。希望你能從中獲得對大腦和身體如何相互作用以控制輸出以及這些我們稱之為性類固醇激素如何運作並影響我們的更深入的機制理解。我也希望你能得到一些行為上的建議,這些建議可以改善你的睡眠和對光的關係等,因為這些實際上為健康的類固醇激素輸出奠定了基礎,並影響各種健康效果以及你的神經系統的心理與生物學。在結尾,我希望你能帶著更豐富的理解離開今天的節目,即控制內分泌系統和神經系統的機制,特別是在雌激素和睪固酮的背景下,同時帶走你可能選擇應用的各種工具。感謝你對科學的關注。

    In this Huberman Lab Essentials episode, I explain how to optimize hormones—particularly testosterone, estrogen, and related sex steroids—to enhance fertility and overall well-being.

    I discuss the sources of testosterone and estrogen and how their levels fluctuate with age in both males and females. I also cover how behaviors such as exercise, cold and heat exposure, light exposure, illness, and breathing patterns affect hormones. Additionally, I examine specific supplements and replacement therapies, highlighting important precautions to consider when adjusting hormone levels.

    Huberman Lab Essentials episodes are approximately 30 minutes long and focus on key scientific insights and protocol takeaways from past Huberman Lab episodes. These short episodes will be released every Thursday, while our full-length episodes will continue to be released every Monday.

    Read the show notes for this episode at hubermanlab.com.

    Thank you to our sponsors

    AG1: https://drinkag1.com/huberman

    Eight Sleep: https://eightsleep.com/huberman

    Function: https://functionhealth.com/huberman

    Timestamps

    00:00:00 Huberman Lab Essentials; Hormones

    00:01:15 Testosterone & Estrogen Sources & Age, Adrenals

    00:03:34 Sponsor: Eight Sleep

    00:05:05 Competition, Males & Testosterone; Dopamine

    00:09:27 Testosterone Decreases, Expectant Fathers, Illness

    00:11:30 Sleep Apnea, Testosterone, Estrogen, Cortisol, Tool: Nasal Breathing

    00:15:57 Sponsor: AG1

    00:17:00 Dopamine, Cortisol, Fertility, Tool: Light Viewing Behavior 

    00:19:31 Heat, Cold & Hormone Levels

    00:21:14 Resistance & Endurance Training, Testosterone, Tool: Exercise Order

    00:23:26 Estrogen, Menopause, Hormone Therapy

    00:25:07 Sponsor: Function

    00:26:54 Vitamins, Opioids, Supplements, Tongkat Ali, Cancer Risk

    00:31:26 Luteinizing Hormone, hCG, Fadogia Agrestis, Tool: Blood Tests

    00:36:00 Recap & Key Takeaways

    Disclaimer & Disclosures