What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.
Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.
He discusses:
The mask he wore as “Scooter” and the journey back to being Scott
Why he carries guilt for every young artist he managed
How 20 years of running finally led him to confront his deepest fears
Why he felt like a complete fraud even at the top and how he overcame it
The reason why his divorce saved his life
00:00 Intro
02:46 What Drives You?
08:01 Your Dad
09:55 Your First Business
12:22 You’re Very Good at Forming Relationships
14:31 What Did Everyone See in You at an Early Age?
16:06 People Trying to Stop Your Dreams
18:45 Signing Your First Acts
21:36 Discovering Justin Bieber
24:52 What’s Your Relationship With Justin Bieber Now?
26:34 What Do Highly Successful Artists Have in Common?
28:09 Why Are There So Many Tragedies Around Famous People?
34:05 Did It Hurt Parting Ways With Justin Bieber?
34:30 The Artists You’ve Worked With
37:20 The Praise and Hate I Received Were Both Misunderstood
40:13 An Artist You Were Wrong About
44:47 Quitting Music Management
51:40 Ads
52:50 Selling Your Company for $1.1 Billion
54:53 How Pivotal Was the Incident With Taylor Swift?
57:56 Contending With an Unfair World
1:00:34 If I Had Seen You Then, What Would I Have Seen?
1:02:12 Your Divorce
1:07:27 Friends Being There for Me
1:11:32 Why My Marriage Fell Apart
1:22:23 The Work You Do on Yourself
1:26:12 The Power of Building Connections
1:27:48 Spotify Saving the Music Industry
1:31:38 What’s Next for Scott?
1:33:56 What Is Steve Trying to Achieve?
1:39:30 What Should We Do if We’re Always Chasing Something?
1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do?
Follow Scooter:
Instagram – https://bit.ly/45Ihx8k
Twitter – https://bit.ly/3SZHKYJ
Facebook – https://bit.ly/43JalX2
The Diary Of A CEO Conversation Cards (Second Edition):
https://g2ul0.app.link/f31dsUttKKb
Get email updates: https://bit.ly/diary-of-a-ceo-yt
Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb
Sponsors:
Linkedin Ads – https://www.linkedin.com/DIARY
Stan Store – Visit https://link.stan.store/joinstanchallenge to join the challenge!
Learn more about your ad choices. Visit megaphone.fm/adchoices

Moment 93 – A Happiness Secret You Need To Know: Scott Galloway
If you had to draw on a chart the levels of happiness over you lifetime what would it look like? Would it be all downhill after a carefree childhood? Or would it look like a…
Jesse Lingard Reveals The Dark Reality Of Being A World Class Football Player
What do you think of when you hear ‘the footballer lifestyle’? Do you picture multi-million pound contracts, sports cars and celebrity-filled parties? What you probably don’t imagine is unbearable pressure, horrendous abuse or a job…
David Moyes Reveals The Truth About Managing The Worlds Greatest Teams
As he would tell you himself, the football is in David Moyes’s blood. Growing up in Glasgow he was surrounded by the game, from his dad coaching to his mum washing the kits, this devotion…
Moment 92 – How To Find Out EXACTLY What You Want To Do In Life: Mark Manson
What do you want to do with your life? Does your answer change if you remove the idea of getting status, respect and admiration from it? In this moment Mark Manson explains how to find…
Derren Brown: UNLOCK The Secret Power Of Your Mind!
Predicting the lottery, playing Russian roulette on live TV and tricking people into robbing a security van in broad daylight. These are just a few of the stunts that Derren Brown has performed in over…
No.1 Neuroscientist: Age 30 to 50 Will Be Your Unhappiest, Here’s How To FIX IT! – Dr. Tali Sharot
Is the cup of life half full or half empty? Would you call yourself an optimist or a pessimist? What if you weren’t actually in control of this, but instead through the process of evolution…
Moment 91 – The “Harmless” Thing You Do That Hurts So Many People! – Richard Osmond
Imagine being different and self conscious of this difference, then think of how it would feel to be reminded of this every single day of your life. In this moment Richard Osman discusses how he…
Davina McCall: “I was doing cocaine with my mum at 15!”
Davina McCall has been an icon of television for 40 years. The host of Big Brother for over a decade, tens of millions of people looked to Davina to bring a national obsession into their…
Doctor Tim Spector: The Shocking New Truth About Weight Loss, Calories & Diets!
What if everything that you knew about health was wrong, if calories didn’t count and food labels lied? That is exactly what Tim Spector OBE says in his multiple books, innumerable articles and TV appearances.…
Moment 90 – The Incredible & Unexpected Power Of Vulnerability: Matthew Hussey
What is real vulnerability? So often when we say that we are being vulnerable we are still giving a version of ourselves that we want and choose to show to the world. In this moment…