Freakonomics Radio
Thoroughbred auction prices keep setting records. But tracks are closing, gambling revenues are falling, and the sport is increasingly reliant on subsidies. Is that the kind of long shot anybody wants? (Part three of a series, “The Horse Is Us.”)
- SOURCES:
- Anne Archer Hinkle, owner and director of Hinkle Farms.
- Cormac Breathnach, senior director of sales operations at Keeneland.
- Emily Plant, thoroughbred researcher and statistician, associate professor of marketing at the University of Montana.
- Mark Taylor, president of Taylor Made Farm.
- Marshall Gramm, horse player, professor of economics at Rhodes College in Memphis, Tennessee.
- Richard Migliore, head racing analyst for Fox Sports and New York Racing Association, retired jockey.
- Sean Feld, bloodstock agent.
- Scott Heider, managing principal of Chartwell Capital, thoroughbred investor.
- Thomas Lambert, economist at the University of Louisville.
- RESOURCES:
- Death of a Racehorse: An American Story, by Katie Bo Lillis (2025).
- “State of the States 2025: The AGA Analysis of the Commercial Casino Industry,” (American GamingAssociation, 2025).
- “An Empirical Analysis of Reputation Effects and Network Centrality in a Multi-Agency Context,” by Emily Plant (University of Kentucky, 2010).
- Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win (Outlooks), by Steven Skiena (2001).
- Bill Oppenheim and Emily Plant’s Thoroughbred Market Reports.
- Horseracing Integrity and Safety Authority.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

474. All You Need Is Nudge
When Richard Thaler published Nudge in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a…
Is There Really a “Loneliness Epidemic”? (Ep. 407 Rebroadcast)
That’s what some health officials are saying, but the data aren’t so clear. We look into what’s known (and not known) about the prevalence and effects of loneliness — including the possible upsides.
473. These Jobs Were Not Posted on ZipRecruiter
In a conversation fresh from the Freakonomics Radio Network’s podcast laboratory, Michèle Flournoy (one of the highest-ranking women in Defense Department history) speaks with Cecil Haney (one of the U.S. Navy’s first Black four-star admirals)…
Reasons to Be Cheerful (Ep. 417 Rebroadcast)
Humans have a built-in “negativity bias,” which means we give bad news much more power than good. Would the Covid-19 crisis be an opportune time to reverse this tendency?
472. This Is Your Brain on Pollution
Air pollution is estimated to cause 7 million deaths a year and cost the global economy nearly $3 trillion. But is the true cost even higher? Stephen Dubner explores the links between pollution and cognitive…
471. Mayor Pete and Elaine Chao Hit the Road
While other countries seem to build spectacular bridges, dams, and even entire cities with ease, the U.S. is stuck in pothole-fixing mode. We speak with an array of transportation nerds — including the secretary of…
Two (Totally Opposite) Ways to Save the Planet (Ep. 346 Rebroadcast)
The environmentalists say we’re doomed if we don’t drastically reduce consumption. The technologists say that human ingenuity can solve just about any problem. A debate that’s been around for decades has become a shouting match.…
470. The Pros and Cons of America’s (Extreme) Individualism
According to a decades-long research project, the U.S. is not only the most individualistic country on earth; we’re also high on indulgence, short-term thinking, and masculinity (but low on “uncertainty avoidance,” if that makes you…
469. The U.S. Is Just Different — So Let’s Stop Pretending We’re Not
We often look to other countries for smart policies on education, healthcare, infrastructure, etc. But can a smart policy be simply transplanted into a country as culturally unusual (and as supremely WEIRD) as America?
468. Nap Time for Everyone!
The benefits of sleep are by now well established, and yet many people don’t get enough. A new study suggests we should channel our inner toddler and get 30 minutes of shut-eye in the afternoon.…
