Learn. Share. Evolve…

0:00:03 How did being an entrepreneur, like, change you on your journey?
0:00:04 Being an entrepreneur is not easy.
0:00:06 The entrepreneur has a different type of mindset.
0:00:09 The number one thing that you can remember and accept in life
0:00:12 is that your friendships are going to change, and that’s okay.
0:00:14 We started recording on our closet floors.
0:00:17 It was not perfect. It was not organized.
0:00:19 It was a mess, but it felt so right.
0:00:22 So if we had waited to start until we got a studio,
0:00:25 had the business all set up and the strategy right,
0:00:26 like, we would have never started.
0:00:27 A lot of people want to be an entrepreneur
0:00:29 for the idea of what being an entrepreneur
0:00:32 is, they kind of see what’s happening online on social media.
0:00:34 They’re like, oh, you work from home,
0:00:36 or you work on the beach, or it’s sexy.
0:00:38 It’s not like that.
0:00:42 Why do you feel like most of these business marriages don’t work?
0:00:44 If we just love each other, this will be fine, right?
0:00:46 But then you get into the marriage, and you’re like,
0:00:47 oh, this is a lot of work.
0:00:49 The most important thing that people need to look for
0:00:52 in relationship for entrepreneurs is
0:00:55 when we first started, I was so insecure about it.
0:00:58 But I think what I realized was that as an entrepreneur,
0:01:01 you’re meant to, if I know if I can make this much here,
0:01:03 if you give me 40 hours a week, like, watch me.
0:01:06 Like, there’s no limits how much money I can make.
0:01:08 If you guys go do your own things,
0:01:10 do you get jealous or competitive ever?
0:01:12 It’s all going to come out right now.
0:01:31 Young and Profiters, welcome back to the show.
0:01:34 Today, we’ve got an in-person episode
0:01:37 with Krista Williams and Lindsay Simczyk,
0:01:39 who are the hosts of the Almost 30 podcast.
0:01:42 Now, this is a podcast that they started nine years ago
0:01:44 on their closet floor.
0:01:47 Now, it’s one of the top podcasts in the world.
0:01:49 They’ve got a thriving online community.
0:01:52 They’ve got so many different revenue streams.
0:01:54 They’ve built an incredible business around their podcast.
0:01:56 So in this episode, we’re going to talk all about that.
0:01:58 We’re going to talk about career pivots,
0:02:01 the pivotal period of your Saturn return
0:02:04 right before your 30s, and how you can navigate that.
0:02:06 We’re also going to talk about relationships,
0:02:09 work marriages, and so much more.
0:02:10 We get really deep in this conversation.
0:02:12 I think you guys are going to love it.
0:02:14 Without further delay, here’s my conversation
0:02:15 with Krista and Lindsay.
0:02:18 Welcome to Young and Profiting Podcast, Krista and Lindsay.
0:02:19 Thank you.
0:02:21 We’re so excited to have you guys.
0:02:21 So excited.
0:02:24 So as I was researching for this interview,
0:02:27 I found out that you guys say that you’re in a marriage.
0:02:30 And you guys recently joined the App Media Network.
0:02:32 You know that I also have a business partner, Jason.
0:02:34 I always feel like we’re married,
0:02:37 even though we’re not romantically married.
0:02:40 But talk to me about why you guys call yourself a marriage
0:02:42 and what does that really entail?
0:02:46 When you’re in business with your best friend, especially,
0:02:50 there are so many layers to the dynamic.
0:02:52 And in a marriage, as you know, when you get married,
0:02:57 you share finances, you share just deep growth
0:02:59 and learning in all aspects of your life.
0:03:01 And when you become entrepreneurs as best friends,
0:03:05 you start to share finances first and foremost.
0:03:07 And then you get into the deep work
0:03:11 of becoming confident, successful entrepreneurs,
0:03:16 which requires you to really look at every aspect of yourself
0:03:19 and every aspect of how you are in a relationship.
0:03:22 So Krista and I have been through therapy.
0:03:23 Oh my gosh.
0:03:24 Through coaching.
0:03:29 We have had really, really hard conversations about finances,
0:03:31 about our vision for the future,
0:03:34 about what’s working and what’s not working.
0:03:39 And so there have been many times where like the lines are blurred.
0:03:42 I’m like, I kind of want to be more of your friend right now.
0:03:43 Yeah.
0:03:44 But we’re in a business conversation.
0:03:45 Yeah.
0:03:45 And vice versa.
0:03:50 So it’s been something we always have to actively participate in
0:03:51 and actively work on.
0:03:52 Yeah.
0:03:53 If you think about our marriage,
0:03:55 almost 30 is our baby.
0:03:55 Yeah.
0:03:56 So with parents,
0:03:59 sometimes we prioritize almost 30,
0:04:00 our baby over our relationship.
0:04:04 And so we’re more in that role of the parents of our baby
0:04:05 than we are as friends.
0:04:08 And so it’s sometimes felt like we’ve lost sight of friendship
0:04:09 because we’re so focused on the business
0:04:11 and the growth of the business.
0:04:13 And we also have to focus on aligning our dreams
0:04:14 and visions for the future.
0:04:14 Yeah.
0:04:15 In a marriage,
0:04:17 you have to continue to come back to like,
0:04:17 where are we going?
0:04:18 How are you feeling?
0:04:19 Where are we going?
0:04:21 And we have to do that all the time.
0:04:22 So whenever people want to start businesses
0:04:23 with their best friends,
0:04:26 I’m always hesitant to tell them to do so
0:04:30 because most of the time it fails when people do that.
0:04:31 And we’ve been really lucky.
0:04:32 We put in the work during the process
0:04:35 and it’s been the most beautiful relationship of my life,
0:04:36 but it’s not easy.
0:04:37 Wow.
0:04:39 I love that you guys are sharing this with us
0:04:40 because it’s so interesting.
0:04:44 Why do you feel like most of these business marriages
0:04:47 with your best friends don’t work?
0:04:48 What makes you guys work?
0:04:50 So I think for most of us,
0:04:52 the ideas that we were told about marriage
0:04:54 were from Disney movies,
0:04:54 were from media,
0:04:56 were these ideas of marriage and relationships
0:04:59 that are not actually real or supportive
0:05:00 of healthy dynamics and relationships.
0:05:01 You know,
0:05:04 we could essentially be in an unhealthy marriage forever,
0:05:05 she and I.
0:05:06 But what we want for our lives
0:05:07 is to be happy,
0:05:08 to be fulfilled,
0:05:09 to do something great.
0:05:11 So now we came into our relationship,
0:05:12 our marriage,
0:05:14 with the idea of marriage being something
0:05:14 where you sacrifice,
0:05:16 you’re not in alignment,
0:05:17 you don’t speak your truth,
0:05:19 you don’t ask for what you want,
0:05:21 you don’t create something amazing.
0:05:23 And so a lot of people go in with that thought,
0:05:25 like this will just work without work.
0:05:26 Yeah.
0:05:27 I went into my previous marriage,
0:05:28 I was married,
0:05:29 and I kind of had that idea,
0:05:31 if we just love each other,
0:05:32 this will be fine, right?
0:05:33 But then you get into the marriage,
0:05:33 and you’re like,
0:05:35 oh, this is a lot of work,
0:05:36 a lot of checking in with myself,
0:05:37 checking in with you,
0:05:39 realigning our values.
0:05:41 And so if you go into a business partnership
0:05:44 without checking in on the relationship,
0:05:45 checking in on the values,
0:05:47 checking in on the direction of where you’re going,
0:05:48 it’s not going to work.
0:05:49 Something’s going to happen,
0:05:50 you’re going to build up resentment,
0:05:53 and you’re probably going to end up breaking up.
0:05:54 I think the most important thing
0:05:55 that people need to look for
0:05:57 in relationship for entrepreneurs
0:05:59 is being able to communicate.
0:06:00 Just like a marriage,
0:06:01 the number one thing in relationship
0:06:02 is communication.
0:06:04 You need to be talking about
0:06:04 how you’re feeling,
0:06:05 what’s coming up for you,
0:06:06 what you want,
0:06:07 where you want to go,
0:06:08 what works for you,
0:06:09 what doesn’t work for you.
0:06:11 And we’ve really focused on our communication
0:06:13 and communicating respectfully
0:06:15 and with love and with intention.
0:06:16 And that’s been the biggest thing
0:06:17 that’s really kept us together.
0:06:19 That’s so interesting.
0:06:20 Talk to me about the communicating
0:06:22 with love and respect.
0:06:24 So if you guys are having a disagreement,
0:06:25 how do you guys approach it?
0:06:28 Yeah, we coined this phrase
0:06:29 called clearing conversations.
0:06:32 So this practice where
0:06:34 there’s usually something funky in the air.
0:06:36 We’re kind of feeling like something is off
0:06:39 and we will schedule a walk.
0:06:40 And a walk,
0:06:42 because I think sitting down
0:06:42 across from each other,
0:06:43 staring into each other’s eyes
0:06:45 can be very intense
0:06:48 and kind of activate the body
0:06:51 in a way that doesn’t really support honesty
0:06:53 and flow in a conversation.
0:06:55 So oftentimes we’ll go on a walk.
0:06:56 We’re moving our bodies.
0:06:58 We’re next to each other
0:07:00 and we’re able to look at each other,
0:07:01 but also like give each other a break.
0:07:05 And our intention in these clearing conversations
0:07:07 is to bring truth and respect,
0:07:09 to be a great listener
0:07:13 and really have it be an experience
0:07:14 of us against the problem
0:07:16 rather than Krista’s the issue.
0:07:17 We got to get to the bottom of it.
0:07:19 And that’s really helped us
0:07:21 because we all have egos.
0:07:22 It’s a thing.
0:07:24 And so when you approach a problem,
0:07:25 it’s easy to be like,
0:07:27 you know, you did this to me
0:07:29 and you made me feel this way.
0:07:30 But in these clearing conversations,
0:07:33 we are very intentional to use I statements.
0:07:34 The story I’m telling myself
0:07:36 is that you don’t care
0:07:38 about this part of the business
0:07:40 and I have to take it all on by myself.
0:07:42 And in sharing these I statements,
0:07:45 I’m able to see under the hood
0:07:48 of like what’s been turning in Krista’s mind.
0:07:50 And then I’m able to say,
0:07:52 oh, wow, if I believe that,
0:07:53 I would be feeling that way too.
0:07:56 And it just gives us an opportunity
0:07:57 to not only share our experience,
0:07:58 but then to listen.
0:08:00 You know, I think both of us
0:08:01 are really great listeners
0:08:02 and we listen with our heart
0:08:04 rather than our minds
0:08:05 thinking of what to say next.
0:08:07 So the clearing conversation,
0:08:09 I think, is essential for any friendship,
0:08:10 any business partnership,
0:08:13 any marriage as a standard in a relationship.
0:08:16 So I got a chance to get to know you guys
0:08:17 because we were doing negotiations
0:08:18 for Yap Media.
0:08:20 You just joined my network,
0:08:21 which is just so exciting.
0:08:21 We’re so excited.
0:08:24 And it seems like you guys
0:08:25 wear totally different hats.
0:08:27 Like I remember at one point,
0:08:28 Lindsay was like,
0:08:30 I’m going to handle the contract stuff
0:08:31 and you have your own stuff
0:08:32 that you’re handling.
0:08:32 So talk to us about
0:08:34 how you divide the labor
0:08:35 and how you think of that
0:08:36 with your company.
0:08:37 Yeah, I think getting clarity on that
0:08:38 is really important
0:08:40 for any business in general
0:08:42 and for really any business partners,
0:08:42 especially.
0:08:43 For us,
0:08:45 the way that we delegated roles
0:08:46 happened naturally,
0:08:48 but happened very early on.
0:08:49 So my experience was in the corporate.
0:08:51 I worked in finance management consulting
0:08:53 and I actually was doing
0:08:55 some brand deals on the side
0:08:56 as a blogger.
0:08:58 And Lindsay was an actress.
0:08:59 She worked at SoulCycle.
0:09:00 She was an amazing performer.
0:09:01 She knew a lot about production.
0:09:02 She knew a lot about performance.
0:09:04 She brought a lot to the table
0:09:05 from the aspects of the business
0:09:06 of creativity
0:09:08 that I didn’t really have access to.
0:09:09 So early on,
0:09:09 I was like,
0:09:10 I’m going to take on more
0:09:11 of the business strategic part
0:09:13 because that’s where I was living before.
0:09:14 So I actually had it backwards.
0:09:15 You’re part of the business.
0:09:15 Got it.
0:09:15 Okay.
0:09:17 And then Lindsay brought
0:09:18 more of the creativity.
0:09:20 So when we started building the business,
0:09:23 it was like both of us working together
0:09:23 and then we saw
0:09:25 where we were fitting naturally
0:09:26 and we claimed the domains.
0:09:27 And over the years,
0:09:29 we had to reclaim domains
0:09:29 of where we are
0:09:30 and where we work
0:09:32 because we were trying to overlap
0:09:33 for quite a bit
0:09:34 and that doesn’t really support us.
0:09:34 You know,
0:09:35 it doesn’t really help for us
0:09:37 to both be two cooks in the kitchen.
0:09:39 So I’m more strategy.
0:09:40 I’m more of the partnerships.
0:09:42 I’m more of the overall ideas
0:09:42 that we have
0:09:43 that move the business forward.
0:09:44 And Lindsay is so helpful
0:09:45 with the creativity.
0:09:46 She’s so helpful
0:09:48 with the relationship with the team.
0:09:50 She’s a great communicator with the team.
0:09:51 So there’s just stuff
0:09:52 that she’s naturally good at
0:09:53 that she brings to the business.
0:09:53 Yeah.
0:09:54 Do you guys,
0:09:56 have you ever heard of Mind Pump,
0:09:56 the podcast?
0:09:57 Yes, of course.
0:09:57 Okay.
0:09:59 So Adam Schaefer came on my show.
0:09:59 Love them.
0:10:00 And it’s four guys
0:10:01 that talk about fitness,
0:10:02 health.
0:10:03 And he was telling me
0:10:05 that they’re invested
0:10:07 in all of their businesses together
0:10:08 outside of just the podcast.
0:10:11 So they all invest in real estate,
0:10:11 stocks.
0:10:13 One of them wrote a book.
0:10:14 They all get royalties
0:10:16 even though they did nothing for the book.
0:10:17 And they’re just embedded
0:10:18 in business together
0:10:20 no matter what the endeavor is.
0:10:22 So how do you guys look at it?
0:10:24 I saw you have like a new YouTube channel.
0:10:26 If you guys go do your own things,
0:10:27 how do you think about it?
0:10:29 And do you get jealous
0:10:30 or competitive ever?
0:10:32 It’s all going to come out right now.
0:10:33 I know, honestly.
0:10:35 You know, I’ve been thinking about this.
0:10:38 Well, I think what’s so interesting,
0:10:40 you know, when we started almost 30,
0:10:40 we were going through
0:10:42 a very specific time in our life
0:10:43 and the show has evolved
0:10:44 as we have evolved.
0:10:46 And I think with that evolution too
0:10:49 comes our own very unique gifts
0:10:51 and how they want to be expressed
0:10:51 in the world.
0:10:54 So Krista has an incredibly successful
0:10:55 coaching business,
0:10:56 retreat business,
0:10:58 and so many of her gifts
0:11:00 that could not be truly fully expressed
0:11:01 in Almost 30
0:11:02 are now being expressed
0:11:03 through those businesses.
0:11:05 And I’m exploring this new season
0:11:07 of my life of motherhood
0:11:08 and what that might look like
0:11:10 in a community and brand sense.
0:11:11 So thankfully,
0:11:13 we’ve always just been
0:11:14 very, very supportive of the other.
0:11:17 I think where the conversation
0:11:18 comes in between us is,
0:11:20 okay, we’re in a season right now,
0:11:21 currently in real time
0:11:24 of being very full on with the book
0:11:24 and Almost 30.
0:11:26 And candidly,
0:11:27 I don’t have a lot of energy
0:11:29 to pour into New Mom on the Block
0:11:30 or anything like that.
0:11:33 And so we’ve had moments
0:11:34 where we’re like,
0:11:35 okay, we’re deciding to be full on.
0:11:36 We’re going to kind of pull back
0:11:38 on our other things a little bit
0:11:40 and just really be focused here.
0:11:42 And I think that’s important
0:11:43 and important to share
0:11:45 what’s tough about this
0:11:46 and what you’re struggling with
0:11:47 in your own lanes
0:11:48 of your own business.
0:11:50 Because I think we can create stories
0:11:51 in our heads
0:11:53 about do they want to like
0:11:54 go pursue that fully
0:11:56 and like what’s going to happen
0:11:57 with Almost 30
0:11:57 or, you know,
0:11:59 there’s just a lot of stories
0:12:00 we can create
0:12:01 or meaning that we can make
0:12:02 out of something
0:12:03 that is not really true.
0:12:04 So again,
0:12:05 it all comes back
0:12:06 to that communication.
0:12:07 Yeah, and I feel like it would
0:12:08 only benefit the business.
0:12:10 You know, her succeeding
0:12:11 or me succeeding
0:12:12 is only benefits our business
0:12:13 that we have together.
0:12:14 But I think what’s been
0:12:15 really beautiful about the way
0:12:16 that we’ve evolved
0:12:18 is we’ve always been like sovereign.
0:12:19 You know, I think early on
0:12:20 we were just doing
0:12:21 everything together.
0:12:23 We were so just embedded
0:12:23 in one another
0:12:25 and we kind of had moments
0:12:25 where we’re like,
0:12:27 okay, we are aware
0:12:28 that this could be for a season.
0:12:29 This could be for a time period
0:12:30 in our life.
0:12:31 We don’t want to be
0:12:32 so naive to think
0:12:33 that we’re going to want
0:12:34 to be in business
0:12:36 and financial business together
0:12:37 for the rest of our lives.
0:12:38 So investing in each other’s
0:12:39 businesses in that way,
0:12:40 we have put money
0:12:41 into things together.
0:12:42 We have made investments
0:12:43 in businesses together
0:12:45 that are longstanding.
0:12:45 But it’s like,
0:12:48 I don’t think for me personally
0:12:49 it feels truthful for me
0:12:50 to be embedded
0:12:51 with one person forever
0:12:53 financially or dream-wise.
0:12:54 I just like to do
0:12:55 a lot of things.
0:12:55 I like to create
0:12:56 a lot of different things.
0:12:57 I like to be my own person.
0:12:58 I never want to be
0:12:59 boxed in anywhere.
0:13:01 So that type of business model
0:13:02 wouldn’t really feel good for me.
0:13:04 But Almost 30 has helped us
0:13:05 as a foundation
0:13:07 show us what we’re good at
0:13:08 and show us what our audience
0:13:08 wants more of.
0:13:09 For motherhood,
0:13:11 obviously they’re going to see her.
0:13:12 She’s an amazing mother.
0:13:13 She’s built an amazing family
0:13:14 around that.
0:13:15 So they want more from her
0:13:15 in that.
0:13:16 So she’s like,
0:13:16 okay, cool.
0:13:18 I’m noticing this thing
0:13:19 that Almost 30 is providing for me.
0:13:20 What can I do more of in that?
0:13:21 Yeah.
0:13:22 For me, it’s the coaching and retreats.
0:13:23 How can I build more of this?
0:13:25 And so it just allows us
0:13:26 to be more robust
0:13:26 of who we are
0:13:27 and evolve in the business
0:13:29 and pour more into the business
0:13:30 because we’re happier.
0:13:30 Yeah.
0:13:31 You know, if you’re kind of just
0:13:32 looking to the business
0:13:34 to feed and satisfy
0:13:35 every one of your creative needs
0:13:36 or pursuits,
0:13:38 that doesn’t feel true for me.
0:13:40 I think having creativity spark
0:13:40 and then going
0:13:42 where it needs to go
0:13:43 is what I like to do instead.
0:13:44 I like that you guys
0:13:45 are doing your own things
0:13:47 outside of just Almost 30
0:13:48 because you have been doing this
0:13:49 for what, nine years now?
0:13:52 Has there ever been a moment
0:13:53 where you’re like,
0:13:54 I just don’t think
0:13:55 we can do this anymore?
0:13:56 Was there ever like
0:13:57 a struggling point?
0:13:59 Because I know in entrepreneurship
0:14:00 around the seven-year mark
0:14:01 gets really tough.
0:14:03 Did you guys have a tough moment?
0:14:04 You know what’s funny
0:14:05 is we’ve been honest
0:14:06 with each other
0:14:08 about what life looks like
0:14:08 past Almost 30,
0:14:10 but we’ve never had a moment
0:14:11 where we fought
0:14:12 or something happened
0:14:13 where we wanted
0:14:14 to throw in the towel.
0:14:15 Like we’ve always been
0:14:16 very conscious
0:14:17 about where this process is
0:14:17 and thankfully
0:14:18 we have a book coming out.
0:14:20 So like the book feels
0:14:21 like such a beautiful rounding
0:14:22 of the 10 years
0:14:23 we’ve been doing this.
0:14:25 It’s like all of our life’s work.
0:14:26 So we’ve really trusted that
0:14:28 and I think it’s normal
0:14:29 to feel like quitting,
0:14:30 but it’s actually just weird.
0:14:32 I think that’s what happens for me
0:14:34 when I’m expressing myself creatively
0:14:36 in other aspects of my life
0:14:36 and I’m not holding
0:14:37 this relationship
0:14:38 to be the only thing
0:14:39 that sustains me.
0:14:41 It’s just like romantic relationships.
0:14:42 If she’s supposed
0:14:43 to be everything to me,
0:14:44 if Almost 30 is supposed
0:14:45 to be everything to me,
0:14:46 I’m not going to be satisfied.
0:14:46 Yeah.
0:14:47 I need other things.
0:14:48 I need other people.
0:14:49 I need other creative outlets
0:14:51 and because we’ve both done that,
0:14:52 we both feel satisfied
0:14:52 and we come back
0:14:53 to the relationship
0:14:54 excited to be here.
0:14:55 Yeah.
0:14:56 So let’s talk about
0:14:57 how Almost 30 started
0:14:58 because I think
0:15:00 there’s a lot of life lessons
0:15:00 that we can learn
0:15:01 in that in itself.
0:15:03 So tell me about
0:15:04 how you guys first met
0:15:05 and came up with the idea
0:15:06 to start the podcast.
0:15:06 Yeah.
0:15:08 So we crossed paths
0:15:09 at around 27.
0:15:11 In our late 20s,
0:15:12 we were going through it.
0:15:14 The story goes
0:15:16 that a mutual friend of ours
0:15:17 introduced Krista and I
0:15:18 because Krista wanted
0:15:19 to audition for SoulCycle.
0:15:23 SoulCycle was a very popular
0:15:24 trendy workout at the time.
0:15:25 I was an instructor
0:15:27 and we got connected
0:15:29 and I remember the day
0:15:30 we scheduled a FaceTime.
0:15:31 Krista scheduled a FaceTime
0:15:33 and said,
0:15:33 you know,
0:15:34 I want to audition
0:15:35 for SoulCycle.
0:15:36 I would love to
0:15:37 just pick your brain,
0:15:38 understand the process
0:15:40 and I was happy to do it.
0:15:42 I was really loving
0:15:43 my time at Soul
0:15:45 and just for anyone
0:15:46 to want to do it,
0:15:46 I was like,
0:15:46 yeah,
0:15:47 it’s amazing.
0:15:48 Let’s do this.
0:15:49 So when we had our FaceTime,
0:15:50 I was like,
0:15:50 she’s cool.
0:15:52 Like this felt natural.
0:15:53 This felt like flow,
0:15:54 you know,
0:15:55 and that didn’t happen for me.
0:15:57 And so we stayed in touch
0:15:59 and through her process
0:15:59 of auditioning,
0:16:01 she didn’t end up getting it,
0:16:01 but it connected us.
0:16:03 And then eventually
0:16:03 she moved to LA
0:16:05 where we could see
0:16:06 more of each other
0:16:08 and really understand
0:16:09 on a deeper level
0:16:10 what each other
0:16:11 was going through.
0:16:11 And it was a lot.
0:16:13 We were having
0:16:14 relationship reckonings.
0:16:16 We were at war
0:16:16 with our bodies
0:16:17 in different ways.
0:16:18 We were running ourselves
0:16:19 into the ground.
0:16:21 We were individuating
0:16:22 from our family
0:16:24 and some of our friend groups
0:16:25 that we no longer
0:16:26 really felt aligned with.
0:16:28 It was this upheaval
0:16:30 that felt like
0:16:31 everything was crumbling,
0:16:32 to be honest with you.
0:16:34 And a lot of people
0:16:34 go through this
0:16:35 in their late 20s.
0:16:36 We wrote a book about it.
0:16:37 It’s no joke.
0:16:39 And what we found
0:16:39 in our friendship
0:16:40 was this comfort
0:16:42 and just this healing
0:16:42 and being able
0:16:43 to talk about it.
0:16:45 And so Krista came to me
0:16:46 one day.
0:16:47 We were at Bulletproof Coffee,
0:16:48 which is a cafe.
0:16:49 I love day fast for you.
0:16:51 That was one of my favorite spots
0:16:52 that unfortunately
0:16:53 does not exist anymore.
0:16:54 I know.
0:16:56 And she was like,
0:16:56 you know,
0:16:57 I feel like we could
0:16:58 start a podcast
0:16:59 talking about the things
0:17:00 that we’ve been talking about
0:17:02 just on a daily basis.
0:17:02 I was like,
0:17:03 yeah, I’m so down.
0:17:04 I’ve always been someone
0:17:06 that if you bring me
0:17:06 a creative project,
0:17:07 I’m like, let’s do it.
0:17:09 And I never really think about
0:17:10 if it’s going to be a thing.
0:17:11 If it lights me up,
0:17:12 I’m down.
0:17:14 So we started recording
0:17:15 on our closet floors,
0:17:17 sometimes in Krista’s
0:17:18 studio apartment in Venice,
0:17:20 next to like laundry
0:17:21 and whatever.
0:17:22 there was no,
0:17:23 was there a light in there?
0:17:24 There was no oxygen.
0:17:25 I know that.
0:17:26 It wasn’t video back then.
0:17:26 No.
0:17:28 Even when I started in 2018,
0:17:29 no video.
0:17:29 No video,
0:17:30 which was the dream.
0:17:31 Yeah, it was so much better.
0:17:33 I miss that because you just
0:17:34 got to focus on the content.
0:17:35 Same.
0:17:35 Yeah.
0:17:36 And you just get to rip.
0:17:37 Yep.
0:17:38 Like I really miss those days.
0:17:41 And we were on like a $15 recorder
0:17:42 just thinking like, okay.
0:17:43 Sometimes we would record
0:17:45 on the notes app on our phone.
0:17:45 Yeah.
0:17:46 I love that.
0:17:47 Just have like four episodes
0:17:48 on the notes app on our phone.
0:17:50 I was listening the other day
0:17:50 to like one
0:17:51 and they were just,
0:17:54 we’d have friends fake call in
0:17:55 to the podcast
0:17:56 and ask for advice.
0:17:57 Like they’d be like someone,
0:17:57 we’d be like,
0:17:58 ask about this.
0:17:59 And they’d be like,
0:17:59 hey, I’m Lauren.
0:18:00 I’m a listener.
0:18:00 And they were like,
0:18:01 not a listener.
0:18:03 It was like someone that we paid,
0:18:05 like the guest was like my ex
0:18:06 and his friends.
0:18:06 And we would just sit
0:18:08 in these horribly sounding
0:18:09 conference rooms
0:18:11 with the worst sound ever,
0:18:11 just echoing.
0:18:13 Everyone’s all over the place.
0:18:13 Yeah, dude.
0:18:14 It was crazy.
0:18:15 And just like talk.
0:18:16 It was not perfect.
0:18:17 It was not organized.
0:18:18 It was very just.
0:18:19 Mess.
0:18:20 It was a mess,
0:18:21 but it felt so right.
0:18:22 We were just moving.
0:18:24 We were being moved
0:18:27 by the experience itself.
0:18:28 So if we had waited,
0:18:30 we had waited to start
0:18:31 until we got a studio
0:18:31 and like,
0:18:32 you know,
0:18:33 had the business all set up
0:18:34 and the strategy right,
0:18:36 we would have never started.
0:18:36 Yeah.
0:18:38 And so as we took action,
0:18:39 that moved us.
0:18:39 We were like,
0:18:40 oh, this feels good
0:18:41 or oh, this doesn’t feel good.
0:18:42 Then we took another step.
0:18:44 So it was really imperative
0:18:45 that we started
0:18:46 before we were ready.
0:18:46 Yeah.
0:18:48 Because we got so much intel.
0:18:50 And in 2016,
0:18:51 September 2016,
0:18:52 we launched the podcast.
0:18:53 Amazing.
0:18:54 It is very different
0:18:55 than it is today,
0:18:57 but that’s the story of things.
0:18:58 People don’t realize
0:19:00 that you can just evolve over time.
0:19:02 Like my podcast cover
0:19:03 has changed 10 times.
0:19:04 Oh, I want to see that.
0:19:05 Oh my gosh.
0:19:06 What was the worst?
0:19:07 I used to have like
0:19:08 these cartoons of me.
0:19:09 We did.
0:19:12 We had two seasons of cartoons.
0:19:13 Yeah.
0:19:13 Two cartoons.
0:19:15 The one was like creepy.
0:19:15 Yeah.
0:19:16 One was like alien.
0:19:17 I don’t even know.
0:19:18 Because those were hot
0:19:18 back in the day.
0:19:20 Those were real innovative.
0:19:21 Oh my gosh.
0:19:23 Your cartoon was probably so cute.
0:19:24 It was cute.
0:19:24 But like, yeah,
0:19:27 I had crazy colors at one point.
0:19:28 Even the topic evolved.
0:19:29 It went from careers
0:19:30 to entrepreneurship.
0:19:32 And your story reminds me
0:19:32 of Jenna Kutcher,
0:19:34 who’s also in my network.
0:19:35 She started her podcast
0:19:36 in her car.
0:19:36 Yes.
0:19:38 Because it was the only quiet place
0:19:39 because she had dogs
0:19:40 and they would bark in the house.
0:19:41 So she used to record
0:19:43 her episodes in her car
0:19:45 with her Apple iPods.
0:19:46 Yeah.
0:19:47 Same with you guys.
0:19:49 One of the top female podcasters
0:19:50 in the world now.
0:19:51 And you guys started
0:19:51 in your closet.
0:19:52 Right?
0:19:54 So you can evolve over time.
0:19:55 It doesn’t have to be perfect.
0:19:56 You don’t need perfect equipment
0:19:58 or even a perfect idea.
0:19:59 I think that’s what
0:20:01 when I work with women
0:20:02 or any business owners,
0:20:03 I’m oftentimes
0:20:04 when they’re showing me
0:20:05 everything that they’re like,
0:20:06 here’s my Pinterest board.
0:20:08 I’ve got the Instagram handle.
0:20:09 I’ve got this.
0:20:10 And they’ve got all the aesthetic.
0:20:10 And I’m like,
0:20:11 I love you girlies.
0:20:13 But oftentimes that’s procrastination
0:20:14 for actually doing the thing.
0:20:15 And I’m like,
0:20:16 you can have the full package,
0:20:18 the perfect package.
0:20:19 But if you don’t have the audience,
0:20:20 if you don’t have the consumer,
0:20:21 like what are we even doing here?
0:20:21 Yeah.
0:20:23 And I think I’m always someone
0:20:24 that’s a fan of building,
0:20:25 building it well
0:20:26 and getting the reactions
0:20:27 from people.
0:20:27 Because you’re like,
0:20:28 okay, what do people,
0:20:29 I’m going to build it.
0:20:30 What do you guys feel about this?
0:20:31 Okay, cool.
0:20:31 We’re going to go here.
0:20:32 We’re going to go here.
0:20:33 Like on the beginning
0:20:34 of the business,
0:20:35 people wanted to be in person.
0:20:36 So we went on tour.
0:20:38 We did live in-person events.
0:20:39 And then we like evolved from there.
0:20:41 And so rather than just staying in your house
0:20:42 and building something,
0:20:45 how can you really bring it out into the world
0:20:46 and be with it as it’s evolving
0:20:47 and be okay with that process?
0:20:48 Get your reps in.
0:20:49 Yes.
0:20:51 So you guys were working full-time jobs
0:20:53 when you started the podcast.
0:20:55 How did you balance your time
0:20:56 and what advice do you have
0:20:57 for other people
0:20:59 who want to start a side hustle podcast,
0:20:59 whatever it is,
0:21:00 while they’re working?
0:21:02 I have so much respect and love.
0:21:03 So for anyone,
0:21:04 this is me talking to you,
0:21:05 I love you so much
0:21:06 that’s working a full-time job
0:21:08 and wanting to pursue your passion
0:21:08 and your business
0:21:10 and that thing that you’re doing.
0:21:12 Because for me and most of my life
0:21:13 in the corporate world,
0:21:15 I had this burning sensation
0:21:16 and desire to do something with my life,
0:21:17 to be creative,
0:21:18 to create,
0:21:20 to be my own boss,
0:21:22 to live a life that felt different,
0:21:23 that felt different
0:21:24 than the corporate life was giving me.
0:21:27 And so when I moved to Los Angeles,
0:21:29 I had quit to pursue blogging full-time.
0:21:30 So I was like,
0:21:32 I’m going to be a blogger full-time.
0:21:33 I had no plan,
0:21:34 no purpose.
0:21:35 I wasn’t making money.
0:21:37 And that,
0:21:38 obviously,
0:21:39 you don’t start making money
0:21:39 from not making money.
0:21:42 So I had to get a serving job.
0:21:43 I was babysitting.
0:21:43 I was nannying.
0:21:45 I was doing odds and ends jobs
0:21:46 at like 80 hours a week.
0:21:47 I was like,
0:21:47 okay,
0:21:49 I can’t do 80 hours a week
0:21:50 and make so little.
0:21:51 So I was like,
0:21:51 I have to go back
0:21:52 to the corporate world.
0:21:54 I failed at being a blogger.
0:21:55 I failed at doing entrepreneurship.
0:21:57 And I was really bummed.
0:21:58 And it took me a long time
0:21:59 to find another job.
0:22:00 I’d been in debt
0:22:00 at that point.
0:22:02 But I was like,
0:22:02 okay,
0:22:02 let’s do this.
0:22:04 So I got back to working
0:22:04 in the corporate world.
0:22:05 That’s when I met Lindsay
0:22:08 at that beginning of that point.
0:22:09 And it was beautiful
0:22:09 because that job
0:22:10 in the corporate world
0:22:11 that I worked
0:22:12 in digital marketing
0:22:14 not only supported me financially,
0:22:15 but supported me
0:22:15 in learning skills
0:22:16 that I could apply
0:22:17 to almost 30.
0:22:19 but just really was something
0:22:20 that I’m so grateful for.
0:22:21 I don’t think I showed up
0:22:22 as the best employee.
0:22:23 I wasn’t someone
0:22:24 that I don’t think
0:22:25 you’d want to hire
0:22:26 because I was so obsessed
0:22:27 with almost 30.
0:22:27 Yeah.
0:22:29 But it was such a beautiful aspect
0:22:29 of what we did.
0:22:30 But what we would do
0:22:31 is in the morning,
0:22:32 Lindsay and I would talk
0:22:33 on my way to work
0:22:34 to downtown Alain Traffic.
0:22:35 We’d plan for the day.
0:22:36 We’d talk about things
0:22:37 that were going on,
0:22:37 social media,
0:22:39 planning for the podcast.
0:22:40 At my lunch break,
0:22:41 I would answer
0:22:42 almost 30 emails.
0:22:43 I would do almost 30 social.
0:22:45 We would figure out
0:22:46 what we were doing with guests.
0:22:47 At the end of the day,
0:22:48 either she and I
0:22:48 would meet and record
0:22:50 or we would do something
0:22:50 related to the podcast.
0:22:52 So it was really something
0:22:52 that on the weekends,
0:22:53 during the week,
0:22:55 we were just fully immersed
0:22:56 and focused in the business.
0:22:57 And it was just giving us
0:22:57 so much life.
0:22:59 Like it was just feeding us
0:22:59 in this way
0:23:01 that I had never been fed before.
0:23:02 So while I was definitely
0:23:04 burning myself out
0:23:05 and I wasn’t very healthy
0:23:06 at that point,
0:23:07 it just felt really right
0:23:08 and it felt really good.
0:23:09 And it was sustaining me
0:23:10 in a way,
0:23:11 in a purpose way
0:23:12 that I wanted so badly
0:23:13 to be sustained in.
0:23:14 So even though
0:23:16 I was just going so hard,
0:23:17 I felt this feeling
0:23:18 that I hadn’t felt ever.
0:23:20 And I felt this drive
0:23:20 to purpose
0:23:21 that just felt
0:23:23 and moved me
0:23:24 in a way I hadn’t been.
0:23:26 Sometimes you need
0:23:26 to sacrifice
0:23:28 and work really hard
0:23:29 and it’s just for a season.
0:23:30 Yes.
0:23:31 I also started my podcast
0:23:32 as a side hustle.
0:23:33 So I was working
0:23:34 two years in corporate
0:23:35 while starting this podcast.
0:23:36 I started my company
0:23:38 as a side hustle
0:23:39 and I didn’t quit my job.
0:23:40 I had 30 employees
0:23:41 all around the world
0:23:42 and I still
0:23:43 didn’t quit my job.
0:23:43 Wow.
0:23:44 It was during COVID
0:23:46 so I got away with a lot.
0:23:47 So it was like
0:23:48 the summer of COVID,
0:23:49 the first summer
0:23:51 and I just built this business.
0:23:51 I was making over
0:23:52 six figures a month
0:23:53 in my agency,
0:23:55 my social agency at first
0:23:57 and I still was nervous
0:23:59 to be an entrepreneur again.
0:23:59 Wow.
0:24:00 So I didn’t quit my job
0:24:01 until I was like
0:24:03 really knew
0:24:04 that I was going to be safe
0:24:04 and that everything
0:24:05 would be okay.
0:24:07 When did you guys feel like,
0:24:08 oh my gosh,
0:24:09 we don’t need to work
0:24:10 full-time jobs anymore.
0:24:12 this has really taken off.
0:24:13 When was that moment
0:24:14 for you guys?
0:24:15 For two years,
0:24:16 we juggled our full-time jobs
0:24:18 with Building Almost 30
0:24:20 and in the beginning,
0:24:21 Krista had these existing
0:24:22 relationships with brands
0:24:23 because of her blog,
0:24:24 which was amazing
0:24:25 and really taught us
0:24:27 how to build
0:24:28 a working relationship
0:24:29 with a brand
0:24:31 and really make it personal
0:24:32 and I don’t think
0:24:33 that exists as much
0:24:34 in podcasting anymore
0:24:36 but it was a beautiful time
0:24:37 where we could talk
0:24:37 to a brand
0:24:38 and say,
0:24:39 what are your goals?
0:24:40 How can we help you
0:24:41 with your goals
0:24:43 and really make it collaborative
0:24:45 and so after two years
0:24:47 of being in that flow,
0:24:48 we were able
0:24:50 to sustain ourselves.
0:24:51 It was scary
0:24:52 definitely to quit.
0:24:53 I think you quit in June,
0:24:54 I quit in December.
0:24:55 So six months later,
0:24:56 I quit
0:24:59 and we had a team
0:24:59 to sustain.
0:25:01 These are things
0:25:02 that we definitely
0:25:03 had to plan for
0:25:05 and we would tell
0:25:07 anyone who’s building
0:25:09 a business on the side
0:25:10 that not to take the leap,
0:25:12 not to just do it
0:25:13 without understanding
0:25:14 the financial consequences
0:25:16 or the risk
0:25:18 because if you are
0:25:20 focused on surviving
0:25:23 and like making money
0:25:24 to support your team
0:25:25 or the resources,
0:25:27 then you’re probably
0:25:28 not going to be creating
0:25:30 in a way that feels
0:25:31 really in flow
0:25:32 or aligned
0:25:33 because you’re coming
0:25:35 from that place of fear.
0:25:35 Yeah, yeah.
0:25:37 So it was important for us.
0:25:38 I think when I first quit
0:25:38 my job to pursue
0:25:39 blogging full-time,
0:25:41 I just thought it was like cute.
0:25:41 I was like,
0:25:42 oh, I’m just going to see
0:25:43 what happens.
0:25:44 I’m going to see
0:25:45 where the universe meets me.
0:25:47 And then in the second part,
0:25:47 I was like,
0:25:48 you know what’s cute?
0:25:48 Forecasting.
0:25:50 And like seeing
0:25:51 how much revenue
0:25:52 we have coming in
0:25:53 for the next six months
0:25:53 and seeing how much
0:25:54 we’re spending
0:25:55 and seeing how much
0:25:55 I need to earn
0:25:56 to feel good
0:25:56 and seeing how much
0:25:57 you need to earn.
0:25:57 It’s like,
0:25:59 I think it really asked
0:26:00 and called for me
0:26:01 to step into a new level
0:26:02 of truth
0:26:03 and a new level
0:26:04 of clarity
0:26:05 that I didn’t really
0:26:06 give myself before.
0:26:06 With money,
0:26:07 I was just,
0:26:08 I didn’t want to look at it.
0:26:09 And now I was like,
0:26:10 how can I really see clearly
0:26:11 what we’re doing
0:26:13 and how we want to do this
0:26:14 and how we want to live?
0:26:15 Because if you want to plan,
0:26:16 you have to be able
0:26:17 to be with money
0:26:18 in a way that’s neutral,
0:26:19 be in a money
0:26:20 in a way that’s loving,
0:26:21 be with money
0:26:22 in a way that’s supportive
0:26:23 of your goals.
0:26:24 And I think my reframe
0:26:25 of that of being like,
0:26:26 this money is what’s
0:26:27 going to sustain my life.
0:26:28 How can I look at it
0:26:29 with respect
0:26:30 and get really clear
0:26:32 about what’s going on
0:26:32 rather than just
0:26:33 putting it to the wind?
0:26:34 Yeah.
0:26:35 But there was one moment
0:26:35 I remember
0:26:37 we were in our full-time jobs.
0:26:38 We got asked to speak
0:26:39 at this event
0:26:40 and we hosted the event
0:26:41 the full day.
0:26:42 And I remember
0:26:42 the amount
0:26:43 that they paid us
0:26:45 to speak at one session
0:26:45 was the same
0:26:47 as my bi-weekly paycheck.
0:26:48 And I was like,
0:26:49 in this one hour,
0:26:50 I was myself.
0:26:51 I had so much fun.
0:26:52 I didn’t have to put on.
0:26:53 I wasn’t faking it.
0:26:54 And in the corporate world,
0:26:55 I felt like I was faking it.
0:26:56 I felt like I was putting
0:26:57 on a mask every day.
0:26:58 I felt like I had to be
0:26:59 someone I wasn’t.
0:27:00 And I was like,
0:27:01 I know if I can make
0:27:01 this much here,
0:27:04 if you give me 40 hours a week,
0:27:04 watch me.
0:27:05 There’s no limits
0:27:06 how much money I can make.
0:27:08 And so that moment
0:27:09 for me was like the unlock
0:27:09 where I was like,
0:27:10 no, it’s time.
0:27:11 I love that.
0:27:13 What was your moment?
0:27:14 For me?
0:27:15 Yeah, when you were like,
0:27:15 it’s time.
0:27:17 I remember that I found out
0:27:18 I was going to be
0:27:19 on the cover
0:27:20 of Podcast Magazine.
0:27:22 It was January 2021.
0:27:24 And I was like,
0:27:25 oh my God,
0:27:27 people know me so much
0:27:27 in my podcast
0:27:28 that they want me
0:27:29 to be on the cover
0:27:30 of Podcast Magazine.
0:27:31 And I was like,
0:27:32 I have all these employees.
0:27:34 The other moment was
0:27:36 I hired my first U.S.
0:27:37 full-time employee
0:27:39 and she quit her job
0:27:40 to work for me.
0:27:41 And I was like,
0:27:42 I got to at least
0:27:43 quit my job now.
0:27:43 Yeah.
0:27:45 like I can’t have
0:27:46 a full-time.
0:27:46 Yeah.
0:27:49 So it was an amazing moment.
0:27:49 Being an entrepreneur
0:27:50 is so awesome.
0:27:51 But to your point,
0:27:53 knowing that you can
0:27:54 actually sustain yourself
0:27:56 and not just like
0:27:57 jumping out the window.
0:27:59 And sometimes that takes
0:28:00 a season of sacrifice
0:28:01 and a season of just
0:28:03 waking up super early
0:28:04 and working late nights.
0:28:06 And then you’ll be safe.
0:28:08 And to your point,
0:28:08 be able to create
0:28:10 without all this stress
0:28:12 because you’re living
0:28:13 paycheck to paycheck.
0:28:14 Now, you guys have done
0:28:16 an incredible job
0:28:18 growing a loyal audience.
0:28:18 Like it’s not normal
0:28:20 to achieve the type of success
0:28:21 that you guys have achieved
0:28:22 in podcasting.
0:28:24 So how do you think
0:28:25 about your audience?
0:28:26 I think we’ve aligned
0:28:27 this community
0:28:29 because we were able
0:28:31 to be so open
0:28:32 from the get.
0:28:32 You know,
0:28:33 we were ourselves
0:28:35 probably to a fault
0:28:36 if you listen back
0:28:36 to old episodes.
0:28:38 But I don’t think
0:28:39 a lot of people
0:28:39 were doing that
0:28:40 back then
0:28:42 in the podcasting space.
0:28:43 And especially
0:28:45 speaking to women
0:28:46 our age
0:28:47 who were just going
0:28:48 through so much
0:28:48 and feeling alone.
0:28:49 You know,
0:28:50 I think we were speaking
0:28:52 to that experience.
0:28:52 We were speaking
0:28:53 to the highs
0:28:54 and the lows
0:28:55 and to give them
0:28:56 the resources
0:28:58 and the confidence
0:29:00 to take the next step forward
0:29:00 I think was
0:29:02 probably more powerful
0:29:03 than we could ever
0:29:04 truly comprehend.
0:29:06 And what we found
0:29:06 was that
0:29:07 our ability
0:29:09 to be more
0:29:10 than a podcast
0:29:12 was very important
0:29:13 in our growth.
0:29:14 So what that looked like
0:29:16 was hosting events
0:29:17 early on
0:29:17 and saying,
0:29:18 hey,
0:29:18 we’re going to be
0:29:19 hosting an event
0:29:20 at the SoulCycle
0:29:21 in Santa Monica.
0:29:22 We want all of our
0:29:24 listeners in the local area
0:29:25 to come.
0:29:26 We would sell it out.
0:29:28 We would hang out afterwards.
0:29:30 And slowly but surely
0:29:31 this in-person effect,
0:29:33 we started to understand
0:29:34 the power of it.
0:29:35 We were able
0:29:36 to hear their stories.
0:29:36 We were able
0:29:37 to hug them.
0:29:38 We were able
0:29:40 to really understand
0:29:41 the impact of the show
0:29:42 and that would
0:29:43 then influence the show.
0:29:44 So they’ve always
0:29:45 been a part
0:29:47 of our success
0:29:48 and not in that
0:29:48 literal sense of,
0:29:49 yeah,
0:29:49 they’re our listeners.
0:29:50 They’re the numbers.
0:29:51 But it’s more so
0:29:52 they’ve influenced
0:29:53 the type of content
0:29:53 that we create.
0:29:54 They influence
0:29:55 our next decision
0:29:57 and what we want
0:29:58 to provide for them.
0:30:00 So they have been integral
0:30:01 and I think they feel that.
0:30:02 I think they feel that
0:30:03 in the way that we talk
0:30:04 to them on the show,
0:30:05 in our content.
0:30:07 Do you think the events
0:30:08 help spread word of mouth?
0:30:09 Because I feel like
0:30:11 there’s so much connection
0:30:12 even with me
0:30:13 when I do webinars
0:30:15 and even though
0:30:15 it’s virtual,
0:30:17 I feel like I get super fans
0:30:18 so I couldn’t even imagine
0:30:20 if I had my listeners
0:30:21 in a live event.
0:30:22 The best.
0:30:23 So do you feel like
0:30:24 that really helped
0:30:24 you guys grow
0:30:25 in the beginning?
0:30:26 I think, you know,
0:30:26 people,
0:30:27 it’s not like we were
0:30:28 the first people to tour
0:30:29 but like it was just
0:30:31 in 2016, 2017, 2018.
0:30:32 It was just a different world.
0:30:33 Yeah.
0:30:33 It’s like podcasting
0:30:34 really from 2020
0:30:36 has started to become
0:30:36 what it is.
0:30:36 Yeah.
0:30:37 It’s more like show-based.
0:30:38 It’s more touring.
0:30:39 Yeah.
0:30:39 And so we were touring
0:30:41 just in this really native way.
0:30:43 Like it was a world tour
0:30:44 but it was just super native.
0:30:45 We’d bring on guests.
0:30:46 We’d talk to people in person
0:30:48 and having that in-person connection
0:30:50 was so instrumental.
0:30:51 Not only because
0:30:52 we could learn from them
0:30:53 and be with them
0:30:53 and listen to them
0:30:55 but it was also like
0:30:56 created this social media moment
0:30:59 online that was growing us
0:30:59 in a way,
0:31:00 in a marketing way
0:31:01 that I don’t think
0:31:02 we would have had before.
0:31:04 It was creating this moment
0:31:05 for people that were almost 30
0:31:06 that were struggling
0:31:07 that were like having their time.
0:31:08 So I think that was
0:31:09 instrumental to our growth.
0:31:11 I think what we did there
0:31:13 is what I always say
0:31:14 with audience growth
0:31:15 is you always want to lead
0:31:15 and listen.
0:31:17 So we led by being like
0:31:17 you know what,
0:31:18 we’re going to go on tour
0:31:19 and then we listened to them
0:31:20 like what do you guys
0:31:21 want to see from us?
0:31:22 What do you want more of?
0:31:23 You can’t be fully listening
0:31:24 all the time to your audience
0:31:25 because then you’re not
0:31:26 who you are.
0:31:27 The reason why your audience
0:31:27 is with you
0:31:28 is because you’re a leader
0:31:29 and you are someone
0:31:31 that is leading in culture.
0:31:32 You’re leading in
0:31:33 whatever it is
0:31:34 that you’re an expert in
0:31:35 but you do have to listen to them
0:31:37 because they’re incredibly important.
0:31:38 They are the reason
0:31:39 why you exist
0:31:40 and why you are
0:31:40 making money
0:31:41 in the way that you are.
0:31:43 So it’s such a balance
0:31:44 of just finding that balance
0:31:45 between leading and listening
0:31:46 with your audience
0:31:47 so that you can stay
0:31:47 in your sovereignty
0:31:48 and who you are
0:31:49 but also really connect with them
0:31:50 in a real and genuine way.
0:31:52 Yeah, fam.
0:31:54 When I was building this business
0:31:55 one bad hire
0:31:56 set us back weeks
0:31:57 even months
0:31:58 and cost way more
0:31:59 than just money.
0:32:00 Finding the right people fast
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0:33:22 Hey Yap fam
0:33:24 in today’s fast-moving world
0:33:26 your team needs to stay connected
0:33:26 to your customers.
0:33:28 As my business started to grow
0:33:29 staying on top of
0:33:30 all of our customer calls
0:33:31 and messages
0:33:32 got really chaotic.
0:33:34 We had missed voicemails
0:33:34 scattered threads
0:33:35 and clunky systems
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0:33:39 That’s why having a modern
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0:33:40 reliable phone system
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0:33:56 or using an archaic
0:33:56 landline.
0:33:57 With OpenPhone
0:33:58 your team can share
0:33:59 one number
0:33:59 and collaborate
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0:34:55 Hey Yap Gang.
0:34:56 This podcast started
0:34:57 as a side hustle.
0:34:59 A late night labor
0:34:59 of love fueled
0:35:00 by a dream
0:35:01 to share stories,
0:35:01 lessons,
0:35:02 and real experiences
0:35:03 with other entrepreneurs.
0:35:05 Back then it was just
0:35:06 me, a mic,
0:35:06 and a mission.
0:35:08 Taking your business
0:35:08 to the next level
0:35:09 is a dream
0:35:10 that a lot of us share.
0:35:11 But too often
0:35:12 it just remains a dream.
0:35:13 We hold ourselves
0:35:14 back thinking
0:35:15 what if I don’t
0:35:15 have the skills?
0:35:16 What if I can’t
0:35:17 do it alone?
0:35:19 Turn those what ifs
0:35:20 into why nots
0:35:20 and help your business
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0:35:30 from household names
0:35:31 like Allbirds
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0:36:33 I got a chance
0:36:35 to interview Mel Robbins
0:36:35 in person
0:36:36 a few months ago
0:36:37 and she does
0:36:39 this incredible job
0:36:40 of making it seem
0:36:41 on her podcast
0:36:41 that she’s only
0:36:43 speaking to one person
0:36:44 and she’s always
0:36:45 telling her listeners,
0:36:46 I love you,
0:36:48 you’re my friend.
0:36:50 She really cares
0:36:51 about simplicity
0:36:52 and she says that
0:36:53 if you try to act
0:36:54 too complex
0:36:55 or intellectual,
0:36:56 you come off
0:36:56 as elitist
0:36:57 and superior.
0:36:59 So she tries to make
0:36:59 everything like
0:37:00 really simple
0:37:01 with her audience.
0:37:02 Is there anything
0:37:04 in terms of
0:37:05 the way that you speak
0:37:06 to your audience
0:37:07 that you guys
0:37:08 are really intentional about?
0:37:10 Yeah, I love that.
0:37:11 I feel like we learned
0:37:12 so much from that.
0:37:13 There’s just small indicators
0:37:14 that she does
0:37:15 that creates that intimacy
0:37:16 with people
0:37:16 and she’s amazing,
0:37:17 friend of the pod,
0:37:19 just an incredible speaker
0:37:19 in that way
0:37:20 and she finds her lane
0:37:21 and just really knows it.
0:37:21 It’s like,
0:37:22 how can I make this
0:37:23 simple, clear,
0:37:24 relatable for people
0:37:25 that’s also impactful?
0:37:26 But for me,
0:37:27 that’s not my style.
0:37:29 I’m like so out there
0:37:30 mentally in the way
0:37:31 that I think.
0:37:32 I think when people
0:37:33 can find their lane
0:37:34 of what’s working for them
0:37:36 and really lean in on that
0:37:38 and really dial in on that,
0:37:39 that’s what people should do
0:37:40 instead of trying
0:37:41 to be other people.
0:37:42 But I think there’s
0:37:42 such a beauty
0:37:43 to the simplicity.
0:37:44 But I think what’s worked
0:37:45 for us is really staying
0:37:46 authentic to who we are.
0:37:47 You know,
0:37:47 in the moments
0:37:48 where I was going
0:37:48 through my divorce
0:37:49 or in the moments
0:37:50 where we were really struggling
0:37:51 with various aspects
0:37:52 of our lives
0:37:53 and even in our relationship,
0:37:54 we’ve been really honest
0:37:55 about it.
0:37:56 And there’s a magnetism
0:37:57 to authenticity
0:37:58 because you don’t know
0:37:58 what’s going to happen next.
0:37:59 You know it’s true.
0:38:00 There’s this energy
0:38:01 around it of truth,
0:38:03 of happening in the moment,
0:38:03 of relatability,
0:38:04 of curiosity,
0:38:05 of intention.
0:38:07 And I think it’s us
0:38:07 just staying
0:38:09 as authentic as we can
0:38:09 to who we are
0:38:10 in the moment
0:38:11 and hoping that
0:38:13 people can really see
0:38:15 themselves in us
0:38:15 and our struggle
0:38:16 and what we’re going through
0:38:18 and find relatability
0:38:19 in it and find inspiration
0:38:19 where they can,
0:38:21 but overall feel less alone.
0:38:23 So something that happens
0:38:23 to me,
0:38:25 which I think we probably
0:38:25 have in common,
0:38:27 is my show name
0:38:29 will sometimes cause confusion
0:38:30 with my audience.
0:38:31 So people will be like,
0:38:32 Don’t get me started.
0:38:33 I’m too old
0:38:34 to listen to Young and Profiting.
0:38:35 And I’m like,
0:38:36 no, we’ve got listeners
0:38:37 of all ages.
0:38:38 It’s just Young at Heart.
0:38:39 And I have to kind of explain
0:38:40 or even guests will be like,
0:38:41 well, I’m not young.
0:38:42 And I’m like,
0:38:43 if you’ve seen
0:38:44 any of my shows,
0:38:46 almost nobody is
0:38:47 like under 40 years old
0:38:48 who I interview,
0:38:49 you know?
0:38:50 So it’s not really
0:38:51 about being young,
0:38:52 but sometimes I’m like,
0:38:53 oh man,
0:38:54 I think my name
0:38:55 is holding me back
0:38:56 or is turning people off.
0:38:57 And I often think
0:38:58 about rebranding.
0:39:00 Have you guys thought
0:39:01 about that at all?
0:39:01 Especially as you
0:39:02 are getting older
0:39:04 or your audience,
0:39:04 do you worry
0:39:05 that they’re not evolving
0:39:06 with you?
0:39:06 Or like,
0:39:07 talk to me about that.
0:39:07 Yeah, I mean,
0:39:09 it’s the most common question
0:39:09 that we get.
0:39:10 Yeah.
0:39:11 What’s your podcast?
0:39:11 I’m like,
0:39:13 I’m almost 50.
0:39:13 What about me?
0:39:15 I’m almost 50.
0:39:16 Everyone thinks
0:39:17 they’re just as clever
0:39:19 each time they say
0:39:20 So we have to laugh.
0:39:21 We have to laugh
0:39:22 as if it’s the first time
0:39:22 we’re hearing it.
0:39:23 And also I bought every domain
0:39:23 that’s almost 40.
0:39:25 Every domain,
0:39:25 almost 40,
0:39:26 almost 40.
0:39:27 Every single one.
0:39:27 Oh, I love that.
0:39:28 I love that.
0:39:30 I’m a domain jerk.
0:39:32 It’s like my pastime.
0:39:33 I think we obviously
0:39:34 did not think about it
0:39:35 when we named the show
0:39:36 that it would be
0:39:38 as successful as it is
0:39:39 and live the life
0:39:39 that it’s lived.
0:39:41 But like you,
0:39:42 we’ve just thought about it
0:39:44 as this is such a metaphor.
0:39:45 You know,
0:39:46 we’re all almost something.
0:39:47 And that period
0:39:48 of being almost 30
0:39:51 is a foundational time
0:39:52 to just build
0:39:53 your relationship
0:39:54 with change
0:39:55 in a really healthy way.
0:39:56 So you don’t have
0:39:57 to be almost 30
0:39:58 to listen to almost 30.
0:39:59 But I think
0:40:01 it is such a potent time
0:40:02 that I hope that,
0:40:03 especially in talking
0:40:04 about the book now,
0:40:05 like people will think
0:40:06 about that time
0:40:07 even if they’ve already
0:40:08 been through it.
0:40:10 and see it as such
0:40:12 an impactful reckoning
0:40:13 in the grand scheme
0:40:14 of their life.
0:40:15 But yeah,
0:40:16 we’ve had moments
0:40:16 where we’re like,
0:40:17 should we rename it?
0:40:18 Should we totally rebrand it?
0:40:19 What do you think about it?
0:40:20 I think about it all the time.
0:40:21 Yeah, what’s your yes
0:40:21 and what’s your no?
0:40:23 I think that I will rebrand
0:40:24 my podcast
0:40:26 in the next year and a half.
0:40:26 Cool.
0:40:26 Probably,
0:40:27 even though so many
0:40:28 know the name,
0:40:29 but now Yap
0:40:30 has kind of taken over
0:40:31 and I feel like
0:40:32 I could just call it
0:40:32 Yap with Hala.
0:40:33 Oh my gosh,
0:40:34 that’s true, Yap.
0:40:35 And then that’s it,
0:40:35 you know?
0:40:37 So I think I’m slowly
0:40:38 rebranding Yap.
0:40:39 So like our logo
0:40:41 used to say Young and Profiting
0:40:42 now it just says Yap Media.
0:40:43 Totally.
0:40:44 So kind of rebranding to that.
0:40:46 I could see you guys rebranding.
0:40:46 I know.
0:40:48 You’re allowed to evolve.
0:40:48 Yeah, totally.
0:40:49 It’s been for 10 years,
0:40:49 you know?
0:40:50 It’s like the two things.
0:40:50 It’s like,
0:40:52 and this is what’s hard
0:40:52 as an entrepreneur.
0:40:52 You’re like,
0:40:53 okay, we have almost 30.
0:40:54 There’s a whole audience
0:40:55 of people to serve.
0:40:56 Do we want to serve
0:40:57 the almost 30 audience forever
0:40:58 with the tools,
0:40:58 research,
0:40:59 insights,
0:41:00 support
0:41:01 for this pivotal time period,
0:41:02 you know,
0:41:03 that we talk about in our book
0:41:04 and that we experienced ourselves?
0:41:05 Or is it something
0:41:06 that we do kind of try
0:41:08 to reach a new audience
0:41:09 with a different name change
0:41:10 and it’s tough?
0:41:11 I don’t know
0:41:12 if it’s reaching a new audience.
0:41:13 I think it’s allowing your audience
0:41:15 maybe to grow with you guys.
0:41:15 Yeah.
0:41:17 Because do you feel like
0:41:19 you’re getting new audience people
0:41:20 like in and out?
0:41:21 Or do you feel like
0:41:22 they’re just growing with you?
0:41:23 I don’t know.
0:41:24 I think it’s both.
0:41:24 Yeah.
0:41:25 You know,
0:41:25 I think,
0:41:27 I think especially with the book,
0:41:28 we’re going to get that
0:41:29 in flux of like
0:41:30 definitely kind of new,
0:41:32 actual almost 30s
0:41:34 people going through that time.
0:41:35 But people have grown with us.
0:41:35 I mean,
0:41:36 we hear all the time,
0:41:37 I’ve been with you
0:41:38 since the beginning
0:41:39 and they’ve been through
0:41:40 so much with us.
0:41:40 So it’s both.
0:41:41 Well,
0:41:43 I feel like with podcasting,
0:41:44 you can definitely speak
0:41:45 to a range of people.
0:41:46 So I feel like it’s safe
0:41:47 to say that you guys
0:41:48 would be able to cater
0:41:49 to people who are
0:41:50 in their mid-20s
0:41:52 till their early 60s
0:41:53 and still be relevant,
0:41:53 right?
0:41:54 Yeah.
0:41:55 The broader,
0:41:55 the better in my opinion.
0:41:56 When I have a man
0:41:58 DM me that listens to the pod,
0:41:59 like I’ll have 50
0:42:00 that are like,
0:42:00 what’s your outfit
0:42:01 or what are you wearing?
0:42:02 And I’m like,
0:42:02 ignore.
0:42:02 And then a man,
0:42:03 I’m like,
0:42:04 I really love that
0:42:05 relationship episode.
0:42:07 I will spend my whole day
0:42:09 like just like
0:42:10 when the unexpected people listen,
0:42:11 it’s just my dream.
0:42:12 I’m like,
0:42:12 oh,
0:42:13 this is my like.
0:42:13 And like you,
0:42:14 we have an age range.
0:42:15 Totally.
0:42:17 You definitely have an age range.
0:42:17 I’m sure.
0:42:17 Well,
0:42:18 you guys have done
0:42:18 such a great job.
0:42:20 So speaking of almost 30,
0:42:21 you’ve got this new book
0:42:22 coming out,
0:42:23 which I loved.
0:42:24 Thank you for giving me
0:42:25 a copy of it.
0:42:27 So what was the idea
0:42:28 behind this book?
0:42:29 What did you want to share
0:42:29 with the world?
0:42:31 I think we wanted to first
0:42:33 culminate and put together
0:42:34 everything that we’ve learned
0:42:35 in the process
0:42:36 of the rock bottom
0:42:37 that we started at,
0:42:38 where we met,
0:42:39 and to building two
0:42:40 sovereign,
0:42:41 amazing lives that we love.
0:42:43 In your late 20s,
0:42:44 it’s such a pivotal portal
0:42:44 in time.
0:42:46 And we realized that
0:42:47 you’re not lost,
0:42:48 you’re just becoming.
0:42:49 And that in the process
0:42:50 of this growth
0:42:52 and transformation period,
0:42:53 how can we approach it
0:42:54 with excitement
0:42:55 and with looking forward
0:42:56 to the change
0:42:57 and transformation?
0:42:58 And I think if I would have
0:42:59 had everything in this book
0:43:00 when I was struggling
0:43:01 so much with my mental health
0:43:02 in my late 20s,
0:43:03 I would have been
0:43:04 so much happier.
0:43:06 I’d be so much further in life.
0:43:07 And I would have felt
0:43:08 so much more at peace.
0:43:10 That age in your 20s
0:43:11 is unhappier
0:43:12 and more anxious
0:43:13 and depressed than ever.
0:43:14 People are struggling
0:43:15 more with their mental health
0:43:16 than ever before.
0:43:17 People are feeling
0:43:17 more lonely.
0:43:18 And our goal
0:43:19 is to help people
0:43:20 feel less alone
0:43:20 in their process
0:43:21 of awakening.
0:43:22 And so in the book,
0:43:23 we talk about
0:43:24 how to support yourself
0:43:25 through times of change
0:43:26 and transformation.
0:43:28 And we have research
0:43:29 from studies.
0:43:29 We have guests
0:43:30 that we had on the show
0:43:31 sharing insights
0:43:32 and inspiration.
0:43:34 And it’s just the guidebook
0:43:34 for anyone going
0:43:35 through their process.
0:43:35 Yeah.
0:43:36 You guys talk about
0:43:37 this concept
0:43:39 called Saturn Return.
0:43:40 Now, this is a very
0:43:41 like nerdy
0:43:42 entrepreneurship show.
0:43:43 We usually don’t get
0:43:44 too like spiritual
0:43:45 or into astrology.
0:43:47 But I was telling you guys,
0:43:47 I want my listeners
0:43:48 to learn something new.
0:43:49 I never knew about this.
0:43:50 So talk to us
0:43:51 about Saturn Return.
0:43:52 Yeah.
0:43:53 So when we learned about this,
0:43:54 I mean, it unlocked everything.
0:43:54 We were like,
0:43:56 wait, actually, what?
0:43:57 We were going through that
0:43:58 and everyone does.
0:43:59 So the Saturn Return
0:44:02 is an astrological transit
0:44:03 that happens for everyone
0:44:05 where Saturn comes back
0:44:06 to the place in your chart
0:44:07 it was when you were born.
0:44:09 And Saturn is the planet,
0:44:10 think of it as like the dad,
0:44:12 comes in and is like,
0:44:12 yo,
0:44:14 this is not working.
0:44:16 This is not aligned.
0:44:17 We got to look at this.
0:44:18 We have to be truthful
0:44:19 and honest about this
0:44:20 and make changes.
0:44:22 And it can feel
0:44:23 like your life
0:44:24 is falling apart.
0:44:25 It can feel like
0:44:26 everything you’ve known
0:44:26 to be true
0:44:28 is actually coming up
0:44:29 for questioning
0:44:31 in a really big way.
0:44:32 So whether it’s your career,
0:44:33 your relationships,
0:44:34 your relationship with yourself,
0:44:35 where you want to live,
0:44:36 what you want to do,
0:44:37 what your purpose is,
0:44:39 it’s a very existential
0:44:41 crisis type season.
0:44:45 But it is also probably
0:44:47 your greatest opportunity
0:44:48 yet in your life
0:44:51 to get to know yourself
0:44:52 in a way that will be
0:44:53 a foundation
0:44:54 for the rest of your life.
0:44:57 So for Krista and I,
0:44:58 we had themes of
0:44:59 relationships come up
0:45:00 where I was going through
0:45:02 a really intense breakup
0:45:03 and I thought I was
0:45:04 going to marry this person.
0:45:05 I thought I would be married
0:45:06 by the time I was 27,
0:45:07 have kids by the time
0:45:08 I was 29,
0:45:09 and then we’d walk off
0:45:10 into the sunset,
0:45:10 whatever.
0:45:12 And that didn’t happen.
0:45:13 I was like,
0:45:14 wait, so now what?
0:45:15 You know,
0:45:16 who am I then?
0:45:17 Who am I without him?
0:45:19 Who am I if this isn’t the plan?
0:45:21 But I think what Saturn
0:45:22 has the opportunity
0:45:23 to show you
0:45:24 is that,
0:45:24 yeah,
0:45:25 we can have a plan
0:45:27 based on how we grew up
0:45:28 and all the things,
0:45:30 but there is
0:45:32 a much more expansive
0:45:35 plan and life for you
0:45:37 if you lean into the unknown.
0:45:38 So, you know,
0:45:39 it’s a practice.
0:45:40 It’s a practice
0:45:42 to be able to have faith
0:45:43 in something
0:45:45 that you don’t know
0:45:46 what the next step is,
0:45:47 but I think Saturn
0:45:49 will really teach you
0:45:50 that that is the way,
0:45:51 you know,
0:45:52 that is truly the way.
0:45:53 And that’s something
0:45:54 that just happens
0:45:56 every 28, 29 years,
0:45:57 so it’s like
0:45:59 just a few pivotal points
0:46:00 in your life.
0:46:00 Yeah.
0:46:01 Maybe just like two or three.
0:46:02 Hopefully three.
0:46:02 Yeah.
0:46:03 Hopefully three times
0:46:05 if you live along that.
0:46:05 Yeah, Brian Johnson,
0:46:06 you’re four.
0:46:07 I’m kind of like sad
0:46:08 that I missed mine
0:46:09 and I didn’t know about it.
0:46:10 I wonder what was happening
0:46:11 when you were 27 to 30.
0:46:13 I shut down my blog
0:46:14 and got my MBA
0:46:15 and went into corporate.
0:46:15 There you go.
0:46:16 Because I felt like
0:46:17 I needed to grow up.
0:46:18 I felt like,
0:46:19 oh, I needed to grow up.
0:46:20 Yeah.
0:46:20 I need to like
0:46:22 take care of myself.
0:46:22 Yep.
0:46:23 No more games.
0:46:24 Your prefrontal cortex is also
0:46:26 coming online during that time.
0:46:26 So your prefrontal cortex
0:46:28 is actually responsible
0:46:29 for you making decisions like that
0:46:30 where you’re like,
0:46:31 I’m going to be more thoughtful.
0:46:32 I’m going to be more strategic.
0:46:34 I’m going to be more diplomatic
0:46:35 about how I’m spending my time.
0:46:37 So it’s not only like
0:46:38 the Saturn return period,
0:46:39 but there’s a lot of brain development
0:46:40 that’s happening
0:46:42 that changes how you operate
0:46:43 with life in the world
0:46:44 where you’re like,
0:46:44 okay,
0:46:46 now with my prefrontal cortex online
0:46:47 and becoming conscious,
0:46:49 how am I going to approach relationships?
0:46:50 Yeah.
0:46:52 How am I going to approach my career?
0:46:53 How am I going to approach my friendships?
0:46:55 And there’s just so much change happening
0:46:59 that it’s just can feel like a washing machine
0:47:01 if you’re not really being mindful of it.
0:47:02 And if you don’t have the permission
0:47:04 to see it as an opportunity
0:47:05 to lead you to a better life.
0:47:05 Yeah.
0:47:07 You were just talking about friendships.
0:47:08 And I know in your book,
0:47:09 you talk a lot about
0:47:10 making sure you’ve got
0:47:12 the right people around you.
0:47:14 Talk to us about your advice
0:47:14 related to that.
0:47:15 Yeah.
0:47:16 I think especially for entrepreneurs,
0:47:17 I mean,
0:47:18 the entrepreneur journey,
0:47:20 you in my perspective,
0:47:21 and this could be wrong.
0:47:22 So I was in corporate
0:47:23 and being an entrepreneur,
0:47:25 the entrepreneur has a different type of mindset.
0:47:27 You have a different type of set of values
0:47:28 and priorities.
0:47:30 And so it can be hard actually
0:47:30 as an entrepreneur
0:47:31 to relate to people
0:47:32 in the corporate world,
0:47:32 I think.
0:47:35 So just thinking about that
0:47:36 for your entrepreneur audience,
0:47:38 just really understanding
0:47:38 that your friendships
0:47:39 are going to change.
0:47:41 I think the number one thing
0:47:41 that you can remember
0:47:42 and accept in life
0:47:43 is that your friendships
0:47:44 are going to change
0:47:45 and that’s okay.
0:47:46 I think for me for so long,
0:47:48 I felt so much shame
0:47:49 that I didn’t have
0:47:50 the same four girlfriends
0:47:52 that I grew up with
0:47:54 and it wasn’t Sex and the City
0:47:55 and it wasn’t Girls
0:47:57 and it wasn’t like every movie
0:47:57 that I saw
0:47:59 where everyone was best friends
0:48:00 with the same people
0:48:01 for their entire lives.
0:48:02 I had friends come in and out,
0:48:03 I had changes,
0:48:04 I had transitions
0:48:06 and that actually was a good thing.
0:48:07 That was showing
0:48:08 how I was changing,
0:48:09 how I was evolving,
0:48:10 how I was prioritizing
0:48:11 different things
0:48:12 like not drinking
0:48:12 or partying
0:48:14 or my business
0:48:14 or spirituality.
0:48:16 And so accepting
0:48:16 that friendships
0:48:17 will change
0:48:18 is number one.
0:48:19 I think number two,
0:48:20 seeing friendships
0:48:21 as a vehicle
0:48:21 for your growth
0:48:22 just as deep
0:48:24 as your romantic relationships
0:48:24 is huge.
0:48:26 My romantic relationships
0:48:28 have been so powerful for me
0:48:29 but my friendships
0:48:30 have been such a place
0:48:31 for growth
0:48:32 and support
0:48:32 and love
0:48:34 and now I see
0:48:34 my friendships
0:48:35 as equal
0:48:36 to my romantic relationships.
0:48:38 They really see me,
0:48:38 they hear me,
0:48:39 they’ve been with me
0:48:41 and women especially
0:48:42 in women relationships.
0:48:43 the way that we can see
0:48:44 and support one another
0:48:46 is just next level.
0:48:46 Yeah.
0:48:47 I love that you’re saying that
0:48:48 because I know that
0:48:49 in my 20s
0:48:50 when I was in relationships,
0:48:52 I’d be the type of girl
0:48:52 that would be
0:48:54 not prioritizing my friendships.
0:48:56 I would just get sucked
0:48:57 into my relationship.
0:48:59 I’m sorry I’m with him.
0:49:00 We all have to do that.
0:49:00 Like I can’t do that,
0:49:01 you know,
0:49:01 and then you lose
0:49:02 your friendships,
0:49:03 then you break up
0:49:04 and then you realize
0:49:04 like oh crap.
0:49:05 Yes.
0:49:07 I did not do a good job
0:49:08 being a good friend
0:49:09 and now I don’t have
0:49:10 any friends
0:49:11 because I was prioritizing
0:49:11 my boyfriend
0:49:13 and all this kind of stuff
0:49:14 and now I look at
0:49:16 my girlfriend relationships
0:49:17 as actually sometimes
0:49:18 more important
0:49:20 than my romantic relationships
0:49:21 because they’ll be with me
0:49:22 no matter what.
0:49:23 They’re not going to go
0:49:24 fall in love
0:49:25 with somebody else.
0:49:28 They can’t cheat though.
0:49:28 They’ll hang out
0:49:29 with the other girlfriend.
0:49:30 You’re like what are you guys doing?
0:49:31 I’ll never forget that.
0:49:32 My mom after getting divorced
0:49:33 she was like
0:49:34 you don’t never lose
0:49:34 your girlfriends.
0:49:35 she’s like your girlfriends
0:49:36 are just so important
0:49:38 and you know I love men so much
0:49:39 but the texture and richness
0:49:40 of my life
0:49:42 has been so benefited
0:49:44 by deep female friendships
0:49:45 and relationships
0:49:46 and being an entrepreneur
0:49:47 is not easy.
0:49:48 You meet up against
0:49:49 limiting beliefs
0:49:50 and mindset
0:49:51 like setbacks
0:49:52 all of the time.
0:49:53 You have fear,
0:49:54 you have overwhelm,
0:49:55 you have stress,
0:49:55 you’re putting yourselves
0:49:56 out there,
0:49:58 you’re doing cringe things
0:49:59 and so to have cheerleaders
0:50:00 in your corner
0:50:01 or have people
0:50:02 that really see you
0:50:02 and support you
0:50:04 has kept me going.
0:50:05 100% of the way.
0:50:06 And I think
0:50:07 in the Saturn return period
0:50:08 for those friendships
0:50:11 that are for that lifetime vibe
0:50:13 they require that update
0:50:14 you know
0:50:14 because you’re kind of
0:50:15 working on like
0:50:16 old patterns
0:50:17 you’re working on
0:50:19 old everything
0:50:21 and so if you feel
0:50:21 like you’re changing
0:50:23 most likely your friend
0:50:24 is changing too
0:50:25 but you both are holding on
0:50:25 to how the friendship
0:50:26 has always been.
0:50:27 So I think
0:50:28 with a select few
0:50:29 in my life
0:50:29 I’ve had to
0:50:31 just have like
0:50:32 a come to Jesus
0:50:33 moment of like
0:50:33 hey this is actually
0:50:34 what’s important
0:50:34 to me right now
0:50:35 or this is what
0:50:37 I have capacity for
0:50:38 because sometimes
0:50:39 for example
0:50:39 in friendships
0:50:40 you don’t see
0:50:41 each other as much
0:50:42 maybe because
0:50:43 you’ve gotten married
0:50:44 or maybe you’ve moved
0:50:45 maybe you don’t
0:50:46 touch bases often
0:50:47 and we can make
0:50:47 so much meaning
0:50:48 out of that
0:50:49 and so if you have
0:50:49 a conversation
0:50:50 where it’s like
0:50:50 listen
0:50:51 I would love
0:50:52 for when we connect
0:50:53 it’s just really quality
0:50:54 and we’re able
0:50:55 to be really present
0:50:57 I think
0:50:58 that is super
0:50:59 super important
0:50:59 because
0:51:01 I don’t know
0:51:01 about you
0:51:02 but anytime
0:51:03 I would change
0:51:04 within a romantic
0:51:04 relationship
0:51:06 my then boyfriend
0:51:06 would be like
0:51:08 man you’ve changed
0:51:08 you know
0:51:08 would have such
0:51:09 a problem
0:51:10 with change
0:51:13 and then with
0:51:13 friendships
0:51:14 I always felt like
0:51:14 oh gosh
0:51:16 I can’t change
0:51:16 because then
0:51:17 they’re going to
0:51:18 feel a type of way
0:51:18 so I’m just giving
0:51:19 people permission
0:51:20 to change within
0:51:21 their relationships
0:51:22 and have actual
0:51:24 conversations about it
0:51:25 I think is really important
0:51:26 for everybody
0:51:27 tuning in
0:51:27 whether they’re a man
0:51:28 I actually have a lot
0:51:29 of male listeners
0:51:31 so whether they’re
0:51:32 men
0:51:32 women
0:51:34 if they’re thinking
0:51:35 about a career change
0:51:37 a career pivot
0:51:37 how should they
0:51:38 think about it
0:51:39 I think
0:51:40 that rumbling
0:51:42 happens for a lot
0:51:42 of people
0:51:43 where like
0:51:44 you are at
0:51:44 a job
0:51:44 that you’ve been
0:51:45 at for a while
0:51:45 maybe
0:51:46 most likely
0:51:47 you’re really good
0:51:48 at what you do
0:51:49 you get rewarded
0:51:50 for that
0:51:50 you are maybe
0:51:51 on a path
0:51:52 where you have
0:51:53 an upward trajectory
0:51:54 but there’s
0:51:55 something within you
0:51:56 that just says
0:51:57 I think there’s
0:51:57 something more
0:51:58 and I think
0:51:59 I want to pursue
0:51:59 something else
0:52:00 or you know
0:52:01 something else
0:52:01 does light me up
0:52:02 and I would love
0:52:02 to see what
0:52:03 would happen
0:52:04 and so
0:52:05 I think
0:52:06 first of all
0:52:07 you have to get
0:52:07 really clear
0:52:08 about that
0:52:09 is there
0:52:10 is there an opportunity
0:52:11 to pivot
0:52:13 within the actual
0:52:14 company
0:52:15 that you’re in
0:52:15 because it’s maybe
0:52:16 just a feeling
0:52:17 of what you’re doing
0:52:18 is it no longer
0:52:18 aligned
0:52:19 is there another
0:52:20 position at the company
0:52:22 if it’s a bit
0:52:23 more than that
0:52:23 and you actually
0:52:24 want to pursue
0:52:25 something else
0:52:26 which we both
0:52:26 have done
0:52:27 many times over
0:52:28 I think it’s
0:52:29 getting clear
0:52:30 about how do
0:52:30 I want to feel
0:52:31 on a day-to-day basis
0:52:33 what really
0:52:34 lights me up
0:52:34 asking those
0:52:36 questions
0:52:37 about the feeling
0:52:38 part of it
0:52:39 logistics will come in
0:52:40 but I had to
0:52:41 get clear
0:52:42 that what was
0:52:43 moving me
0:52:44 in that direction
0:52:45 came from like
0:52:46 this place
0:52:46 rather than
0:52:47 the overanalyzing
0:52:48 of everything
0:52:49 if that makes sense
0:52:52 so when I pivoted
0:52:52 for example
0:52:53 from pursuing
0:52:55 my acting career
0:52:56 to the podcast
0:52:57 I had to make
0:52:58 a conscious pivot
0:53:00 I could no longer
0:53:01 do both
0:53:02 and I think
0:53:02 for me
0:53:03 the question
0:53:03 was how do
0:53:04 you want to
0:53:04 feel on a
0:53:05 day-to-day basis
0:53:06 and I wanted
0:53:06 to feel like
0:53:07 I was creating
0:53:09 I was creating
0:53:10 literally something
0:53:11 but also my future
0:53:12 and with acting
0:53:12 I was waiting
0:53:13 to be chosen
0:53:15 so it made it
0:53:15 so clear
0:53:16 that that pivot
0:53:18 was right for me
0:53:19 to completely
0:53:19 let go of
0:53:20 the acting
0:53:21 and pursue
0:53:22 the podcast
0:53:23 full-time
0:53:23 and let that go
0:53:24 something that
0:53:24 you just said
0:53:25 like really
0:53:25 spoke to me
0:53:26 the fact that
0:53:26 you were basically
0:53:27 saying I’m in
0:53:28 control now
0:53:29 I’m not going
0:53:30 to wait to get
0:53:30 chosen
0:53:31 and I feel
0:53:31 like with
0:53:32 entrepreneurship
0:53:32 that is
0:53:34 such an amazing
0:53:34 part of
0:53:35 entrepreneurship
0:53:35 that you get
0:53:36 to control
0:53:36 your life
0:53:37 I dealt
0:53:38 with like a lot
0:53:38 of rejection
0:53:39 I was rejected
0:53:40 by radio
0:53:41 and TV
0:53:42 and satellite
0:53:42 radio
0:53:42 and then I
0:53:43 started my podcast
0:53:45 and did great
0:53:45 you know
0:53:47 and so I’d love
0:53:47 and so I’d love
0:53:48 to hear from you
0:53:49 of how did
0:53:49 being an entrepreneur
0:53:51 change you
0:53:52 mentally
0:53:53 spiritually
0:53:54 how did it
0:53:55 change you
0:53:55 on your journey
0:53:57 it helped me
0:53:57 become more
0:53:58 of who I came
0:53:58 here to be
0:53:59 to be honest
0:53:59 it gave me
0:54:01 the tools
0:54:01 it gave me
0:54:02 the friction
0:54:02 it gave me
0:54:03 the feedback
0:54:04 to allow me
0:54:04 to be who
0:54:05 I came here
0:54:05 to be
0:54:06 and that was
0:54:06 someone that’s
0:54:07 using her voice
0:54:08 someone that’s
0:54:08 standing in her
0:54:09 power
0:54:09 someone that knows
0:54:10 what she wants
0:54:11 someone that’s
0:54:12 clear on where
0:54:12 she’s going
0:54:14 and someone that
0:54:15 has to meet
0:54:16 every growth edge
0:54:17 I feel like
0:54:18 in the corporate
0:54:18 world
0:54:19 I was just
0:54:20 spending a lot
0:54:20 of my time
0:54:21 and my energy
0:54:21 towards someone
0:54:22 else’s vision
0:54:23 that I didn’t
0:54:24 really even align
0:54:24 with in the first
0:54:24 place
0:54:26 and I was there
0:54:26 for money
0:54:27 probably out of
0:54:28 fear of not
0:54:28 having money
0:54:29 or not having
0:54:29 purpose
0:54:30 and when you’re
0:54:31 an entrepreneur
0:54:32 you’re putting
0:54:32 all your eggs
0:54:32 in your own
0:54:33 basket I guess
0:54:34 and I feel like
0:54:35 it’s really just
0:54:36 helped develop me
0:54:37 as a better person
0:54:38 because the more
0:54:39 clear I am
0:54:40 with my relationships
0:54:41 within business
0:54:42 within my
0:54:43 personal life
0:54:44 the more
0:54:45 business I’ll get
0:54:45 the more
0:54:46 business will grow
0:54:47 and it’s been
0:54:48 so powerful
0:54:48 you know I
0:54:49 couldn’t see my
0:54:50 life being any
0:54:50 other way
0:54:51 but self-led
0:54:52 and self-made
0:54:53 through entrepreneurship
0:54:54 and I’m so glad
0:54:55 for it
0:54:56 what about you
0:54:56 Lindsay
0:54:58 to be honest
0:54:58 when we first
0:54:59 started I was
0:55:00 so insecure
0:55:00 about it
0:55:01 because I
0:55:01 didn’t have
0:55:01 a corporate
0:55:02 background
0:55:03 I came from
0:55:05 being my own
0:55:05 I suppose
0:55:06 entrepreneur
0:55:07 in my acting
0:55:08 life where
0:55:08 even though I
0:55:09 was waiting
0:55:09 to be chosen
0:55:11 I was having
0:55:13 to self-motivate
0:55:13 every day
0:55:14 to go on
0:55:15 auditions
0:55:16 to meet
0:55:16 agents
0:55:17 meet casting
0:55:18 directors
0:55:18 so I had
0:55:19 that experience
0:55:20 within me
0:55:20 as far as
0:55:21 entrepreneurship
0:55:22 goes but
0:55:23 when it came
0:55:23 to the business
0:55:25 side I just
0:55:26 felt so insecure
0:55:27 but I think
0:55:28 what I realized
0:55:29 was that as
0:55:29 an entrepreneur
0:55:30 you’re meant
0:55:32 to really
0:55:33 double down
0:55:34 on your gifts
0:55:34 you know
0:55:35 and you will
0:55:36 learn everything
0:55:37 else along the
0:55:38 way you know
0:55:38 I’ve learned
0:55:38 so much
0:55:39 about business
0:55:40 and just
0:55:40 doing it
0:55:41 and making
0:55:41 mistakes
0:55:41 and learning
0:55:42 from Krista
0:55:44 so it’s
0:55:44 been really
0:55:45 important for
0:55:46 me to
0:55:47 acknowledge
0:55:48 the insecurities
0:55:48 around what
0:55:49 I don’t
0:55:49 know
0:55:51 but actually
0:55:51 that’s not
0:55:52 where my
0:55:53 focus is
0:55:53 meant to go
0:55:53 you know
0:55:54 my focus
0:55:54 is meant
0:55:55 to double
0:55:55 down on
0:55:56 what I’m
0:55:56 really good
0:55:57 at and
0:55:58 really step
0:55:58 in there
0:55:59 because especially
0:55:59 in a partnership
0:56:00 you know
0:56:01 we’ve come
0:56:02 together so well
0:56:02 like a puzzle
0:56:03 where like
0:56:04 my strengths
0:56:05 are something
0:56:05 that fit
0:56:06 perfectly
0:56:06 in the puzzle
0:56:07 and then Krista
0:56:08 fills in her
0:56:08 strengths
0:56:08 where I’m
0:56:09 kind of
0:56:09 like lacking
0:56:10 so it’s
0:56:11 it’s been
0:56:11 really really
0:56:12 beautiful
0:56:12 but entrepreneurship
0:56:14 has given me
0:56:15 just a lot
0:56:15 of confidence
0:56:17 in every aspect
0:56:17 of my life
0:56:18 you know
0:56:18 I think
0:56:19 when I
0:56:20 think about
0:56:22 starting over
0:56:23 in any way
0:56:24 I think about
0:56:25 almost 30
0:56:25 you know
0:56:26 I just always
0:56:27 reference that
0:56:27 experience
0:56:28 of just
0:56:29 building something
0:56:29 from
0:56:30 nothing
0:56:31 building it
0:56:32 from an
0:56:32 idea
0:56:33 and I’m
0:56:33 like
0:56:34 oh yeah
0:56:34 I can
0:56:35 do this
0:56:35 yeah
0:56:35 you know
0:56:36 it’s like
0:56:37 it really
0:56:38 adds to
0:56:39 that well
0:56:40 of confidence
0:56:41 that you have
0:56:41 for the rest
0:56:42 of your life
0:56:43 I love that
0:56:44 so one of my
0:56:44 last questions
0:56:45 for you guys
0:56:46 if somebody
0:56:47 is almost
0:56:48 an entrepreneur
0:56:50 they have the
0:56:50 idea of becoming
0:56:51 an entrepreneur
0:56:52 they’re in this
0:56:52 transition period
0:56:53 they might be
0:56:53 working a corporate
0:56:54 job
0:56:56 what is your
0:56:57 advice to how
0:56:57 they should
0:56:58 treat this period
0:56:59 and their
0:56:59 next steps
0:57:01 this is my
0:57:02 personal belief
0:57:03 but I feel like
0:57:03 a lot of people
0:57:04 want to be an
0:57:04 entrepreneur
0:57:05 for the idea
0:57:06 of what being
0:57:06 an entrepreneur
0:57:07 is
0:57:08 they kind of
0:57:08 see what’s
0:57:09 happening online
0:57:09 on social media
0:57:10 they’re like
0:57:10 oh you work
0:57:11 from home
0:57:11 or you work
0:57:12 on the beach
0:57:13 or it’s sexy
0:57:14 like there’s a lot
0:57:15 of entrepreneurship
0:57:15 I think especially
0:57:16 too earlier
0:57:18 in the previous
0:57:18 times that was
0:57:19 like girl bossy
0:57:20 and made everything
0:57:21 really really sexy
0:57:22 and fun
0:57:23 and like really
0:57:23 instagrammy
0:57:24 and marketing
0:57:25 and it’s not
0:57:26 like that
0:57:26 it’s the most
0:57:27 challenging thing
0:57:28 that you’ll do
0:57:28 and it has
0:57:29 made me
0:57:30 so insecure
0:57:31 at times
0:57:31 and so low
0:57:32 at times
0:57:32 and so unsure
0:57:33 of myself
0:57:34 at times
0:57:35 but it’s also
0:57:36 been so powerful
0:57:37 so I would check
0:57:37 first what is
0:57:38 the actual desire
0:57:39 because I think
0:57:39 entrepreneurship
0:57:40 doesn’t happen
0:57:41 I think your
0:57:41 creativity
0:57:42 and your idea
0:57:42 happens
0:57:43 I think you
0:57:44 build what
0:57:44 you want
0:57:44 to do
0:57:45 you become
0:57:45 who you want
0:57:46 to be
0:57:46 you create
0:57:46 what you’re
0:57:47 here to do
0:57:48 and then you
0:57:48 become an
0:57:48 entrepreneur
0:57:49 so I think
0:57:50 it should be
0:57:50 led by something
0:57:51 that comes
0:57:51 internally
0:57:52 like something
0:57:53 that you feel
0:57:53 like has to
0:57:54 exist in the
0:57:54 world
0:57:55 so I think
0:57:56 waiting until
0:57:56 you have that
0:57:57 calling
0:57:58 that like desire
0:57:59 that you feel
0:57:59 it in your gut
0:58:00 yes you’re like
0:58:01 this needs to exist
0:58:02 I need to create
0:58:03 this thing
0:58:03 because it doesn’t
0:58:05 exist and I feel
0:58:05 like my life
0:58:06 sucks without it
0:58:07 my life isn’t as
0:58:08 good without it
0:58:08 so I think
0:58:09 waiting until
0:58:10 you’re so called
0:58:11 that the things
0:58:11 that come up
0:58:13 and the how
0:58:13 of it all
0:58:14 just goes away
0:58:15 so when your why
0:58:16 is so strong
0:58:17 your how
0:58:18 just it doesn’t
0:58:18 even matter
0:58:19 how it happens
0:58:20 like our passion
0:58:21 and obsession
0:58:22 with our connection
0:58:23 and really
0:58:24 finding this
0:58:25 reason to help
0:58:25 people feel less
0:58:27 alone drove us
0:58:28 to like stay up
0:58:28 late at night
0:58:29 invest money
0:58:30 and take the
0:58:31 risk and so
0:58:32 what I would say
0:58:33 is find that
0:58:33 thing or wait
0:58:34 for that thing
0:58:35 or look intently
0:58:36 at the world
0:58:37 a little differently
0:58:37 with a different
0:58:38 lens to see
0:58:39 what is needed
0:58:40 and then create
0:58:41 that
0:58:42 any thoughts
0:58:43 yeah I think
0:58:44 I mean your
0:58:45 business that you
0:58:45 start will be
0:58:46 your mirror
0:58:47 and so it’s
0:58:48 I think imperative
0:58:49 from the get
0:58:49 to understand that
0:58:50 this will bring
0:58:50 up a lot
0:58:51 about you
0:58:52 and what you
0:58:53 are bringing
0:58:54 to the table
0:58:55 and so for me
0:58:56 it’s about having
0:58:57 a therapist
0:58:57 you know having
0:58:59 like resources
0:59:00 and tools
0:59:01 so that I can
0:59:01 come to each
0:59:03 moment as aware
0:59:03 and as conscious
0:59:04 as possible
0:59:05 it’s not always
0:59:05 going to be perfect
0:59:08 but how you do
0:59:08 one thing is how
0:59:09 you do everything
0:59:10 and I think
0:59:10 with a business
0:59:12 for me it was
0:59:13 showing me
0:59:14 where I could
0:59:14 really step
0:59:15 into my worth
0:59:16 it was showing
0:59:16 me you know
0:59:17 how I could
0:59:17 become a better
0:59:18 communicator
0:59:19 in all aspects
0:59:20 of my life
0:59:21 so I think
0:59:22 to be prepared
0:59:23 for that
0:59:23 and maybe even
0:59:24 set yourself up
0:59:26 by having a coach
0:59:26 or a therapist
0:59:27 from the get
0:59:28 I know it’s an
0:59:28 investment
0:59:29 but it’s the most
0:59:30 worthwhile investment
0:59:31 I’ve ever made
0:59:32 and helps me
0:59:33 both in business
0:59:34 and personal
0:59:34 yeah
0:59:35 it’s a good one
0:59:35 what would you say
0:59:37 so somebody’s
0:59:38 about to become
0:59:38 an entrepreneur
0:59:39 I really like
0:59:40 your advice
0:59:41 of why are you
0:59:42 doing this
0:59:43 is it because
0:59:44 you just want
0:59:44 to make money
0:59:45 is it because
0:59:46 you feel like
0:59:47 being an entrepreneur
0:59:48 has some clout
0:59:48 with it
0:59:49 I feel like
0:59:50 you need to
0:59:51 really understand
0:59:51 if you have
0:59:53 a good business
0:59:53 idea
0:59:54 so like for me
0:59:55 the big thing
0:59:55 is can you
0:59:56 make money
0:59:58 can you get
0:59:58 customers
1:00:00 will people
1:00:01 pay for this
1:00:01 thing
1:00:01 because a lot
1:00:01 of people
1:00:02 have these ideas
1:00:03 that nobody
1:00:03 wants
1:00:04 and I see
1:00:05 that time
1:00:05 and time
1:00:05 again
1:00:06 I remember
1:00:06 one time
1:00:08 somebody was
1:00:08 like on a
1:00:09 webinar with
1:00:09 me
1:00:09 and she was
1:00:10 talking about
1:00:11 how she’s
1:00:12 like building
1:00:12 an app
1:00:14 something about
1:00:14 like naming
1:00:15 your star
1:00:16 sign
1:00:16 or something
1:00:17 like this
1:00:17 and it was
1:00:18 such like a
1:00:19 far out there
1:00:19 idea
1:00:20 maybe it’s
1:00:20 because I’m
1:00:21 not into
1:00:21 astrology
1:00:22 or whatever
1:00:22 it is
1:00:23 but to me
1:00:24 I was like
1:00:24 okay
1:00:25 is that
1:00:25 something
1:00:26 that you
1:00:26 want
1:00:26 or that
1:00:27 other people
1:00:28 want
1:00:29 and so
1:00:29 for me
1:00:29 it’s about
1:00:30 channeling
1:00:31 demand
1:00:32 not trying
1:00:33 to create
1:00:33 demand
1:00:33 so find
1:00:34 something
1:00:34 that people
1:00:35 already have
1:00:35 a problem
1:00:35 with
1:00:36 like in
1:00:36 a lot
1:00:36 of people
1:00:38 and a
1:00:38 problem
1:00:39 where you
1:00:40 know how
1:00:41 to find
1:00:41 these people
1:00:42 like they
1:00:43 label themselves
1:00:43 something
1:00:44 they’re all
1:00:45 hanging out
1:00:45 in the same
1:00:46 places
1:00:46 they have
1:00:46 the same
1:00:47 titles
1:00:47 they’ve
1:00:48 gone to
1:00:48 the same
1:00:49 schools
1:00:49 or they
1:00:49 work at
1:00:49 the same
1:00:50 places
1:00:51 because then
1:00:52 your job
1:00:52 is easy
1:00:53 you just
1:00:53 find those
1:00:54 people that
1:00:54 have that
1:00:54 problem
1:00:55 and you
1:00:55 sell to
1:00:55 them
1:00:56 but I
1:00:57 find time
1:00:57 and time
1:00:57 again
1:00:58 people have
1:00:59 solutions
1:00:59 to problems
1:00:59 that don’t
1:01:00 exist
1:01:01 or you
1:01:02 can’t find
1:01:02 any customers
1:01:03 so I
1:01:04 just feel
1:01:04 like you
1:01:04 have to
1:01:05 know
1:01:05 that your
1:01:05 customers
1:01:06 exist
1:01:06 and that
1:01:07 they actually
1:01:07 have a
1:01:08 problem
1:01:08 that they’re
1:01:09 willing to
1:01:09 spend
1:01:10 their money
1:01:10 on
1:01:12 and this
1:01:12 solution
1:01:13 also has
1:01:13 to somehow
1:01:14 increase
1:01:14 their status
1:01:16 in some
1:01:16 way
1:01:17 you know
1:01:17 because people
1:01:18 just buy
1:01:19 based on
1:01:20 increasing
1:01:21 their status
1:01:21 whatever it
1:01:21 is
1:01:22 they make
1:01:23 every decision
1:01:24 based on
1:01:25 if it’s going
1:01:25 to increase
1:01:25 my status
1:01:26 or not
1:01:26 so is it
1:01:26 going to
1:01:27 improve
1:01:28 my wealth
1:01:28 are people
1:01:28 are people
1:01:29 going to
1:01:29 think
1:01:30 more
1:01:30 highly
1:01:30 of me
1:01:31 if I
1:01:31 have
1:01:31 this
1:01:31 thing
1:01:32 or if I
1:01:32 fix
1:01:32 this
1:01:33 problem
1:01:33 right
1:01:34 so it’s
1:01:35 all based
1:01:35 on status
1:01:36 so it’s
1:01:36 how does
1:01:37 it impact
1:01:37 their status
1:01:38 wow
1:01:39 you know
1:01:41 people are
1:01:41 great
1:01:41 I just
1:01:42 sometimes
1:01:42 they’re like
1:01:42 wow
1:01:43 we’re doing
1:01:44 that
1:01:45 you know
1:01:45 I do
1:01:45 that
1:01:45 of course
1:01:46 I’m doing
1:01:46 stuff like
1:01:47 that
1:01:47 but it’s
1:01:47 like
1:01:47 beauty
1:01:48 it’s
1:01:48 health
1:01:49 exactly
1:01:52 this episode
1:01:52 of Young
1:01:53 and Profiting
1:01:53 podcast
1:01:54 is brought
1:01:54 to you
1:01:54 by
1:01:55 Mercury
1:01:56 the modern
1:01:56 business
1:01:56 banking
1:01:57 experience
1:01:57 that
1:01:57 brands
1:01:58 like
1:01:58 mine
1:01:58 use
1:01:59 to
1:01:59 manage
1:01:59 their
1:02:00 finances
1:02:01 I’ve
1:02:01 got a
1:02:01 confession
1:02:02 to make
1:02:02 I used
1:02:03 to dread
1:02:03 logging
1:02:04 into my
1:02:04 old
1:02:05 business
1:02:05 bank
1:02:05 account
1:02:06 the
1:02:06 interface
1:02:07 looked
1:02:07 like
1:02:07 it
1:02:07 hadn’t
1:02:08 been
1:02:08 updated
1:02:08 since
1:02:09 2003
1:02:10 I tried
1:02:11 to transfer
1:02:11 funds
1:02:12 and somehow
1:02:12 ended up
1:02:13 needing
1:02:13 to call
1:02:14 customer
1:02:14 support
1:02:15 just to
1:02:15 move
1:02:15 money
1:02:16 between
1:02:16 my
1:02:16 accounts
1:02:17 that’s
1:02:17 not
1:02:17 ideal
1:02:18 when you’re
1:02:18 running
1:02:19 a fast
1:02:19 paced
1:02:20 business
1:02:20 and
1:02:20 that’s
1:02:21 why
1:02:21 I
1:02:21 made
1:02:21 the
1:02:22 entire
1:02:22 company
1:02:23 switch
1:02:23 to
1:02:24 Mercury
1:02:24 that’s
1:02:24 right
1:02:24 all
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1:02:25 our
1:02:25 accounts
1:02:25 credit
1:02:26 cards
1:02:26 it’s
1:02:26 all
1:02:27 on
1:02:27 Mercury
1:02:27 now
1:02:28 it’s
1:02:28 our
1:02:28 go-to
1:02:29 banking
1:02:29 product
1:02:29 and
1:02:29 it’s
1:02:30 also
1:02:30 the
1:02:30 go-to
1:02:30 banking
1:02:31 product
1:02:31 for
1:02:31 over
1:02:32 200,000
1:02:33 startups
1:02:34 small
1:02:34 businesses
1:02:34 and
1:02:35 e-commerce
1:02:35 brands
1:02:36 it’s
1:02:36 designed
1:02:37 with a
1:02:37 sleek
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1:02:38 and
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1:02:39 pricing
1:02:39 there’s
1:02:39 no
1:02:39 hidden
1:02:40 fees
1:02:40 so
1:02:40 it
1:02:41 makes
1:02:41 it
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1:02:41 to
1:02:42 manage
1:02:42 your
1:02:42 banking
1:02:43 capital
1:02:50 plus enjoy
1:02:50 free
1:02:51 domestic
1:02:51 and
1:02:52 international
1:02:52 USD
1:02:53 wire
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1:02:54 you can
1:02:54 also
1:02:54 get
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1:02:59 earning
1:03:00 you
1:03:01 1.5%
1:03:01 cash back
1:03:02 on
1:03:02 every
1:03:02 single
1:03:03 purchase
1:03:04 Mercury
1:03:05 streamlines
1:03:05 your banking
1:03:06 and finances
1:03:06 in one
1:03:07 place
1:03:07 so you
1:03:07 can
1:03:08 focus
1:03:08 on
1:03:08 growing
1:03:08 your
1:03:09 online
1:03:09 business
1:03:10 deposit
1:03:11 $5,000
1:03:12 or spend
1:03:13 $5,000
1:03:14 using your
1:03:14 Mercury
1:03:15 credit card
1:03:15 within the
1:03:16 first 90
1:03:16 days
1:03:16 to
1:03:16 earn
1:03:17 $250
1:03:18 or
1:03:18 do
1:03:19 both
1:03:19 for
1:03:19 $500
1:03:20 in
1:03:20 total
1:03:21 rewards
1:03:21 learn
1:03:22 more
1:03:22 at
1:03:23 mercury.com
1:03:24 slash
1:03:24 profiting
1:03:25 that’s
1:03:26 mercury.com
1:03:26 slash
1:03:27 profiting
1:03:27 mercury
1:03:28 is a
1:03:28 financial
1:03:29 technology
1:03:29 company
1:03:30 not an
1:03:30 FDIC
1:03:31 insured
1:03:31 bank
1:03:32 banking
1:03:32 services
1:03:33 provided
1:03:33 by
1:03:33 choice
1:03:34 financial
1:03:34 group
1:03:34 column
1:03:35 NA
1:03:35 and
1:03:35 evolve
1:03:35 bank
1:03:35 and
1:03:36 trust
1:03:36 members
1:03:37 FDIC
1:03:38 working
1:03:38 capital
1:03:38 loans
1:03:39 provided
1:03:39 by
1:03:39 mercury
1:03:40 lending
1:03:41 LLC
1:03:42 yeah fam
1:03:42 I want
1:03:43 the attention
1:03:43 of all
1:03:43 you
1:03:44 renters
1:03:44 out there
1:03:44 and I
1:03:45 know
1:03:45 there’s
1:03:45 a lot
1:03:46 of us
1:03:47 there is
1:03:47 a platform
1:03:48 called
1:03:48 built
1:03:49 where you
1:03:49 can pay
1:03:49 your rent
1:03:50 through this
1:03:50 platform
1:03:51 I’ve been
1:03:51 using it
1:03:51 for over
1:03:52 a year
1:03:52 and you
1:03:53 can earn
1:03:53 your favorite
1:03:54 airline miles
1:03:55 and hotel
1:03:55 points just
1:03:56 by paying
1:03:56 your rent
1:03:57 on time
1:03:57 I of course
1:03:58 always pay
1:03:58 my rent
1:03:59 on time
1:04:00 and as a
1:04:00 result
1:04:01 I accumulated
1:04:01 a lot
1:04:01 of points
1:04:02 so much
1:04:02 so that
1:04:02 I’m going
1:04:03 on a trip
1:04:04 to Tulum
1:04:04 for my
1:04:05 birthday
1:04:05 with my
1:04:06 friends
1:04:06 and I
1:04:06 was able
1:04:06 to pay
1:04:06 for my
1:04:07 hotel
1:04:07 and my
1:04:08 airline
1:04:08 flight
1:04:08 by using
1:04:09 built
1:04:10 sounds
1:04:10 too good
1:04:10 to be
1:04:10 true
1:04:11 let me
1:04:11 explain
1:04:12 there’s
1:04:12 no cost
1:04:13 to join
1:04:13 and just
1:04:14 by paying
1:04:14 your rent
1:04:15 you’ll unlock
1:04:15 flexible points
1:04:16 that can be
1:04:16 transferred to
1:04:17 your favorite
1:04:17 hotels or
1:04:18 airlines
1:04:19 it could even
1:04:19 be transferred
1:04:20 to a future
1:04:20 rent payment
1:04:21 your next
1:04:21 lift ride
1:04:22 and so much
1:04:22 more
1:04:23 when you pay
1:04:24 your rent
1:04:24 through built
1:04:24 you unlock
1:04:25 two powerful
1:04:26 benefits
1:04:27 number one
1:04:27 you earn
1:04:27 one of the
1:04:28 industry’s
1:04:29 most valuable
1:04:29 points on
1:04:29 rent
1:04:30 every single
1:04:30 month
1:04:31 no matter
1:04:31 where you
1:04:32 live or
1:04:32 who your
1:04:33 landlord is
1:04:33 it doesn’t
1:04:33 matter
1:04:34 your rent
1:04:34 now works
1:04:35 for you
1:04:36 second
1:04:36 you gain
1:04:37 access to
1:04:37 exclusive
1:04:37 neighborhood
1:04:38 benefits
1:04:38 in your
1:04:39 city
1:04:39 built
1:04:40 neighborhood
1:04:40 benefits
1:04:41 are things
1:04:41 like extra
1:04:42 points on
1:04:42 dining out
1:04:43 complimentary
1:04:44 post-workout
1:04:44 shakes
1:04:45 free mats
1:04:45 or towels
1:04:46 at your
1:04:46 favorite
1:04:46 fitness
1:04:47 studios
1:04:47 and unique
1:04:48 experiences
1:04:48 that only
1:04:49 built
1:04:49 members
1:04:50 can access
1:04:50 when you’re
1:04:51 ready to
1:04:51 travel
1:04:51 built
1:04:52 points
1:04:52 can be
1:04:52 converted
1:04:53 to your
1:04:53 favorite
1:04:53 miles
1:04:54 and hotel
1:04:54 points
1:04:54 around the
1:04:55 world
1:04:55 meaning
1:04:56 your rent
1:04:56 can literally
1:04:57 take you
1:04:57 places
1:04:58 get your
1:04:58 next vacation
1:04:59 for free
1:05:00 just by paying
1:05:00 your rent
1:05:01 so my
1:05:02 question is
1:05:02 what are you
1:05:03 waiting for
1:05:03 you’re already
1:05:04 paying your
1:05:04 rent
1:05:05 start using
1:05:05 built
1:05:05 today
1:05:06 and take
1:05:06 advantage
1:05:06 of your
1:05:07 neighborhood
1:05:07 benefits
1:05:07 by going
1:05:08 to join
1:05:08 built
1:05:09 dot com
1:05:09 slash
1:05:09 profiting
1:05:10 that’s
1:05:12 j-o-i-n-b-i-l-t
1:05:12 dot com
1:05:13 slash
1:05:13 profiting
1:05:13 again
1:05:14 join
1:05:14 built
1:05:15 dot com
1:05:15 slash
1:05:15 profiting
1:05:16 and make
1:05:17 sure you
1:05:17 use our
1:05:18 url
1:05:18 so they
1:05:19 know that
1:05:19 we sent
1:05:19 you
1:05:19 that’s
1:05:20 join
1:05:20 built
1:05:20 dot com
1:05:20 slash
1:05:21 profiting
1:05:21 to sign
1:05:22 up for
1:05:22 built
1:05:22 today
1:05:24 okay so my
1:05:25 last question
1:05:25 that I ask
1:05:25 all of my
1:05:26 guests
1:05:27 you can
1:05:27 just answer
1:05:28 from your
1:05:28 heart
1:05:33 young
1:05:33 and
1:05:33 profiter’s
1:05:34 can do
1:05:34 today
1:05:35 to become
1:05:35 more
1:05:36 profitable
1:05:36 let’s go
1:05:37 with the
1:05:37 business
1:05:37 mind
1:05:38 first
1:05:39 I think
1:05:40 to become
1:05:40 more
1:05:40 profitable
1:05:41 a book
1:05:41 that I
1:05:42 love
1:05:42 that I
1:05:42 recommend
1:05:43 is called
1:05:44 a happy
1:05:44 pocket full
1:05:45 of money
1:05:45 have you read
1:05:46 that
1:05:47 it’s really
1:05:47 really good
1:05:48 about the
1:05:48 relationship
1:05:49 you can
1:05:49 have to
1:05:49 money
1:05:50 and the
1:05:50 energetics
1:05:51 of money
1:05:52 and it’s
1:05:52 been
1:05:52 incredibly
1:05:53 profound
1:05:54 and transformative
1:05:54 for me
1:05:54 I think
1:05:55 when you
1:05:56 think about
1:05:56 becoming
1:05:56 more
1:05:57 profitable
1:05:57 there’s
1:05:57 so many
1:05:57 different
1:05:58 aspects
1:05:58 of it
1:05:58 related
1:05:59 to your
1:05:59 business
1:05:59 but if
1:05:59 the
1:06:00 foundational
1:06:01 relationship
1:06:01 you have
1:06:01 to the
1:06:02 energetics
1:06:02 of money
1:06:03 isn’t there
1:06:03 you’re never
1:06:04 going to become
1:06:05 more profitable
1:06:05 so getting
1:06:06 your relationship
1:06:07 right
1:06:07 the energetic
1:06:08 frequency
1:06:09 and the
1:06:09 connection
1:06:09 you have
1:06:10 with money
1:06:10 is going
1:06:11 to be
1:06:11 incredibly
1:06:11 helpful
1:06:12 when I
1:06:12 could
1:06:13 finally
1:06:13 meet
1:06:13 money
1:06:14 and
1:06:14 respect
1:06:15 and love
1:06:15 money
1:06:15 in the way
1:06:16 that I do
1:06:16 I’m so
1:06:17 grateful
1:06:17 for the way
1:06:18 money moves
1:06:18 in my
1:06:18 life
1:06:19 I’m so
1:06:19 grateful
1:06:20 for the
1:06:20 way
1:06:20 money
1:06:21 gives me
1:06:21 freedom
1:06:21 for the
1:06:22 way
1:06:22 money
1:06:23 supports
1:06:23 my
1:06:23 health
1:06:23 for the
1:06:24 way
1:06:24 money
1:06:24 supports
1:06:25 my
1:06:26 family
1:06:26 like
1:06:27 I have
1:06:27 so much
1:06:28 respect
1:06:29 and love
1:06:29 for money
1:06:29 so money
1:06:30 loves to
1:06:30 work with
1:06:30 me
1:06:31 money
1:06:31 loves
1:06:31 to be
1:06:31 around
1:06:32 me
1:06:32 money
1:06:32 loves
1:06:32 to hang
1:06:33 out
1:06:33 with me
1:06:33 money
1:06:33 loves
1:06:34 to move
1:06:34 through
1:06:34 me
1:06:35 and once
1:06:35 you can
1:06:35 have
1:06:36 that
1:06:36 you can
1:06:36 really
1:06:36 see
1:06:37 how money
1:06:37 can move
1:06:37 more
1:06:37 in your
1:06:38 business
1:06:38 can we
1:06:39 actually
1:06:39 stick
1:06:40 on this
1:06:41 I feel
1:06:42 like I
1:06:42 have
1:06:43 an
1:06:43 incredible
1:06:44 relationship
1:06:44 with
1:06:44 money
1:06:45 sometimes
1:06:46 I wonder
1:06:46 I’m like
1:06:47 how do
1:06:47 people
1:06:47 not make
1:06:48 money
1:06:48 like
1:06:49 I feel
1:06:49 like I
1:06:49 just
1:06:50 attract
1:06:51 money
1:06:51 left
1:06:51 and right
1:06:52 right
1:06:52 like
1:06:52 where do
1:06:53 you think
1:06:53 that comes
1:06:53 from
1:06:55 my dad
1:06:55 was a
1:06:55 surgeon
1:06:56 cool
1:06:56 but he
1:06:57 grew up
1:06:57 super
1:06:58 poor
1:06:58 so my
1:06:59 dad
1:06:59 grew up
1:06:59 in
1:07:00 I’m
1:07:00 Palestinian
1:07:01 so he
1:07:01 grew up
1:07:02 with no
1:07:02 running
1:07:02 water
1:07:03 he was
1:07:04 dirt
1:07:04 poor
1:07:04 he became
1:07:05 a
1:07:05 surgeon
1:07:05 and then
1:07:06 when I
1:07:06 was
1:07:07 growing up
1:07:07 he never
1:07:08 wanted me
1:07:08 to feel
1:07:08 like
1:07:09 money
1:07:09 was an
1:07:10 obstacle
1:07:10 because
1:07:10 it was
1:07:11 for him
1:07:12 so like
1:07:13 if I
1:07:13 wanted to
1:07:13 buy
1:07:14 anything
1:07:14 I remember
1:07:15 one time
1:07:15 he bought
1:07:15 me like
1:07:16 a thousand
1:07:16 dollar
1:07:17 Furby
1:07:17 you know
1:07:17 like
1:07:18 QVC
1:07:19 when it was
1:07:19 really popular
1:07:21 you know
1:07:22 and he spent
1:07:23 a thousand
1:07:23 dollars to
1:07:23 get me
1:07:24 this Furby
1:07:25 his phrase
1:07:25 was
1:07:26 if something
1:07:26 was a hundred
1:07:26 dollars
1:07:27 he’d be like
1:07:27 oh that’s
1:07:27 free
1:07:28 I’m obsessed
1:07:29 and he would
1:07:30 always just
1:07:30 tell me
1:07:31 that’s free
1:07:32 that’s free
1:07:32 okay dad
1:07:33 can I have
1:07:33 this money
1:07:33 oh sure
1:07:34 no problem
1:07:35 so he made
1:07:36 me feel
1:07:36 like money
1:07:37 was just
1:07:38 so easy
1:07:39 and so
1:07:39 my whole
1:07:40 life
1:07:40 I just
1:07:40 thought
1:07:41 money
1:07:41 is easy
1:07:43 and now
1:07:43 I just
1:07:44 make a lot
1:07:45 of money
1:07:46 all the time
1:07:46 you know
1:07:47 like we just
1:07:47 like have
1:07:48 these huge
1:07:48 deals
1:07:48 and then
1:07:49 sometimes
1:07:49 I think
1:07:50 when people
1:07:50 like make
1:07:51 such little
1:07:51 money
1:07:51 I’m like
1:07:52 how
1:07:52 how are they
1:07:53 making such
1:07:53 little money
1:07:54 you know
1:07:56 so I have
1:07:56 a really good
1:07:57 but I have
1:07:58 bad relationships
1:07:59 with other
1:07:59 things
1:08:00 you know
1:08:00 what I’m
1:08:00 saying
1:08:01 so like
1:08:01 money
1:08:01 just happens
1:08:02 to be good
1:08:02 for me
1:08:02 but talk
1:08:03 to me
1:08:03 about
1:08:03 your
1:08:04 relationship
1:08:04 with money
1:08:05 and I
1:08:06 think a lot
1:08:06 of people
1:08:06 have
1:08:07 things
1:08:08 with money
1:08:08 in terms
1:08:08 of their
1:08:09 beliefs
1:08:09 oh yeah
1:08:10 I mean
1:08:11 it’s so much
1:08:12 it’s the hierarchy
1:08:13 of money
1:08:13 money means
1:08:14 worth
1:08:14 money means
1:08:15 safety
1:08:15 money means
1:08:16 security
1:08:17 money means
1:08:17 you’re bad
1:08:18 like if we look
1:08:18 at the media
1:08:19 programming
1:08:20 a lot of the
1:08:20 media programming
1:08:21 the villains
1:08:21 are rich
1:08:22 so we have
1:08:23 this idea
1:08:24 that having
1:08:24 money is bad
1:08:25 Jesus had
1:08:25 no money
1:08:26 you know
1:08:26 like the
1:08:27 gurus
1:08:27 and the saints
1:08:28 and the cultural
1:08:29 leaders from a
1:08:29 religious perspective
1:08:30 were usually poor
1:08:31 so we have
1:08:32 this embedded
1:08:33 idea around
1:08:33 money and
1:08:34 the relationship
1:08:34 to money
1:08:35 in our lives
1:08:36 and I think
1:08:37 so many of us
1:08:38 have grown up
1:08:38 with money
1:08:38 is shameful
1:08:39 you don’t talk
1:08:39 about it
1:08:40 you don’t talk
1:08:40 about money
1:08:40 you don’t talk
1:08:41 about sex
1:08:41 you don’t talk
1:08:42 about religion
1:08:43 so not only
1:08:43 are we not
1:08:44 talking about it
1:08:44 but we’re living
1:08:45 in a society
1:08:46 that’s telling
1:08:46 us that money
1:08:47 is bad
1:08:47 but yet all
1:08:47 the people
1:08:48 at the top
1:08:48 are figuring
1:08:49 out ways
1:08:49 to get money
1:08:50 so I think
1:08:51 when we can
1:08:51 really take
1:08:52 our power
1:08:52 back and have
1:08:53 a beautiful
1:08:53 relationship
1:08:54 with money
1:08:54 money actually
1:08:55 isn’t anything
1:08:55 it’s like
1:08:56 paper
1:08:56 yeah
1:08:57 so we’re
1:08:57 actually
1:08:57 placing
1:08:58 all this
1:08:58 energy
1:08:59 and value
1:09:00 and thought
1:09:00 and meaning
1:09:01 to paper
1:09:02 so like
1:09:02 how are we
1:09:03 can we take
1:09:03 the power
1:09:04 back and be
1:09:04 like this
1:09:05 is a tool
1:09:05 for me
1:09:06 to live
1:09:06 my life
1:09:07 in the way
1:09:07 that I
1:09:07 want
1:09:07 this is
1:09:08 something
1:09:08 I deserve
1:09:08 this is
1:09:09 something
1:09:09 that I
1:09:09 can move
1:09:10 through me
1:09:11 energetically
1:09:12 and become
1:09:12 something
1:09:12 that can
1:09:13 be supportive
1:09:14 of the life
1:09:14 that I want
1:09:15 and I think
1:09:15 so many
1:09:16 people
1:09:17 take what
1:09:17 they learned
1:09:18 or did
1:09:18 not learn
1:09:19 when they
1:09:19 were younger
1:09:20 from their
1:09:20 parents
1:09:23 and use
1:09:23 it as like
1:09:24 an excuse
1:09:25 not to
1:09:25 rewrite their
1:09:26 relationship
1:09:26 with money
1:09:27 so it’s like
1:09:27 my parents
1:09:28 never taught
1:09:28 me about
1:09:29 this is
1:09:29 something
1:09:30 I’ve done
1:09:30 my parents
1:09:35 never taught
1:09:36 me about
1:09:37 balancing
1:09:38 my checkbook
1:09:38 or like
1:09:39 how to
1:09:39 manage
1:09:40 money
1:09:40 or how
1:09:40 to invest
1:09:41 or how
1:09:42 to work
1:09:42 with a
1:09:43 credit card
1:09:43 like
1:09:43 never
1:09:44 none
1:09:44 of that
1:09:45 and there
1:09:45 was always
1:09:46 stress
1:09:46 around
1:09:46 money
1:09:47 there
1:09:47 was
1:09:47 always
1:09:48 fights
1:09:49 were
1:09:49 started
1:09:49 over
1:09:49 money
1:09:50 always
1:09:51 so I
1:09:52 really had
1:09:52 this
1:09:53 stiff arm
1:09:54 approach
1:09:54 to money
1:09:54 where I’m
1:09:54 like
1:09:55 money’s
1:09:56 over here
1:09:56 I don’t
1:09:56 really want
1:09:57 to look
1:09:57 at it
1:09:57 I don’t
1:09:58 really want
1:09:58 to talk
1:09:58 about it
1:09:59 I’ve
1:09:59 had
1:10:00 very
1:10:00 very
1:10:01 abundant
1:10:01 times
1:10:02 in my
1:10:02 life
1:10:02 and
1:10:03 usually
1:10:03 that’s
1:10:04 because
1:10:05 I am
1:10:05 not
1:10:05 connecting
1:10:06 money
1:10:06 to my
1:10:07 worth
1:10:07 and I
1:10:07 am
1:10:07 just
1:10:08 living
1:10:08 in a
1:10:08 way
1:10:09 that’s
1:10:09 like
1:10:10 incredibly
1:10:10 aligned
1:10:10 I’m
1:10:10 using
1:10:11 my
1:10:11 gifts
1:10:11 and that’s
1:10:12 usually
1:10:12 when I
1:10:13 have a lot
1:10:13 of money
1:10:14 coming in
1:10:15 but any
1:10:16 period of
1:10:16 time
1:10:17 where I’ve
1:10:18 literally
1:10:19 held money
1:10:20 as I’m
1:10:20 going to
1:10:21 feel okay
1:10:21 today
1:10:22 if I have
1:10:22 this amount
1:10:22 in my
1:10:23 bank account
1:10:24 it’s
1:10:25 evaded me
1:10:27 at all costs
1:10:27 so it’s just
1:10:28 really interesting
1:10:28 like Krista
1:10:29 said the
1:10:29 relationship
1:10:30 with money
1:10:30 on an
1:10:30 energetic
1:10:31 level I
1:10:31 think is
1:10:31 important
1:10:32 but also
1:10:33 looking at
1:10:33 where did
1:10:34 your money
1:10:34 story come
1:10:35 from
1:10:35 you know
1:10:36 just being
1:10:36 really
1:10:36 honest
1:10:37 about it
1:10:37 and knowing
1:10:37 that you
1:10:38 can rewrite
1:10:38 it
1:10:39 right now
1:10:40 in this
1:10:40 moment
1:10:40 you can
1:10:40 start
1:10:41 rewriting
1:10:41 it
1:10:42 you don’t
1:10:42 have
1:10:42 the
1:10:43 scarlet
1:10:43 letter
1:10:44 on you
1:10:44 for the
1:10:44 rest
1:10:44 of your
1:10:45 life
1:10:45 you can
1:10:46 absolutely
1:10:46 rewrite
1:10:47 this
1:10:47 and I
1:10:47 think
1:10:48 for me
1:10:48 it helped
1:10:49 to understand
1:10:49 why my
1:10:49 parents
1:10:50 had the
1:10:50 beliefs
1:10:50 that they
1:10:50 did
1:10:51 I
1:10:51 just
1:10:51 had
1:10:51 more
1:10:52 compassion
1:10:52 I
1:10:52 didn’t
1:10:52 have
1:10:52 as
1:10:53 much
1:10:53 resentment
1:10:53 towards
1:10:54 them
1:10:54 yeah
1:10:55 so
1:10:55 yeah
1:10:55 I
1:10:56 just
1:10:56 think
1:10:56 it’s
1:10:56 so
1:10:57 important
1:10:57 that we
1:10:57 kind
1:10:57 of
1:10:58 detangle
1:10:58 that
1:10:58 before
1:10:58 we
1:10:59 yeah
1:10:59 we
1:10:59 talk
1:10:59 about
1:11:00 that
1:11:00 in the
1:11:00 book
1:11:00 because
1:11:01 I
1:11:01 mean
1:11:01 especially
1:11:01 in your
1:11:01 late
1:11:02 20s
1:11:02 like
1:11:03 60%
1:11:03 of
1:11:04 people
1:11:04 have
1:11:04 student
1:11:04 debt
1:11:05 you
1:11:05 start
1:11:05 to
1:11:06 make
1:11:06 more
1:11:06 money
1:11:06 in your
1:11:07 late
1:11:07 20s
1:11:07 you’re
1:11:08 changing
1:11:08 jobs
1:11:08 like
1:11:09 a lot
1:11:09 of
1:11:09 people
1:11:09 are
1:11:09 getting
1:11:09 married
1:11:10 for the
1:11:10 first
1:11:10 time
1:11:10 they’re
1:11:10 having
1:11:11 children
1:11:11 so
1:11:11 there’s
1:11:11 so
1:11:12 many
1:11:12 different
1:11:12 financial
1:11:13 things
1:11:13 that are
1:11:14 happening
1:11:14 to people
1:11:14 during
1:11:15 that
1:11:15 time
1:11:15 so
1:11:16 I
1:11:16 think
1:11:16 for me
1:11:17 the rebel
1:11:17 part
1:11:17 of me
1:11:18 is always
1:11:18 like
1:11:18 I
1:11:18 just
1:11:18 want
1:11:18 to
1:11:19 somehow
1:11:19 take
1:11:19 the
1:11:19 power
1:11:20 back
1:11:20 from
1:11:20 the
1:11:20 system
1:11:21 and
1:11:21 figure
1:11:21 out
1:11:22 how
1:11:22 to
1:11:23 live
1:11:23 my
1:11:23 life
1:11:24 outside
1:11:24 of it
1:11:24 live
1:11:24 my
1:11:24 life
1:11:25 freely
1:11:25 and
1:11:25 it
1:11:26 doesn’t
1:11:26 mean
1:11:26 I’m
1:11:26 buying
1:11:27 a
1:11:27 yacht
1:11:27 or
1:11:27 a
1:11:27 private
1:11:28 jet
1:11:28 it
1:11:28 means
1:11:29 I’m
1:11:29 living
1:11:30 in a
1:11:30 way
1:11:30 that
1:11:30 feels
1:11:31 luxurious
1:11:31 and
1:11:31 free
1:11:31 to
1:11:32 me
1:11:32 that
1:11:33 feels
1:11:33 expansive
1:11:33 to
1:11:33 me
1:11:34 and
1:11:34 I
1:11:34 want
1:11:34 that
1:11:34 for
1:11:34 everyone
1:11:35 like
1:11:35 we
1:11:35 all
1:11:36 humans
1:11:36 deserve
1:11:36 that
1:11:36 and
1:11:36 the
1:11:37 more
1:11:37 we
1:11:37 can
1:11:37 break
1:11:37 outside
1:11:38 of the
1:11:38 systems
1:11:38 that
1:11:38 we’re
1:11:39 in
1:11:39 and
1:11:39 really
1:11:40 see
1:11:40 first of
1:11:40 our
1:11:41 inherent
1:11:41 worth
1:11:41 for
1:11:41 money
1:11:42 then
1:11:42 money
1:11:42 comes
1:11:43 to
1:11:43 us
1:11:43 like
1:11:43 what
1:11:43 you
1:11:44 have
1:11:44 already
1:11:45 I love
1:11:45 that
1:11:46 I love
1:11:46 your dad
1:11:47 yeah
1:11:47 my dad
1:11:47 was
1:11:47 awesome
1:11:48 he’s also
1:11:48 really
1:11:49 generous
1:11:49 so
1:11:50 taught me
1:11:51 that too
1:11:51 like he would
1:11:52 spend all his
1:11:52 money just
1:11:53 sending kids
1:11:54 to college
1:11:54 like
1:11:55 there you go
1:11:55 you know
1:11:55 what I mean
1:11:56 so I got
1:11:57 both being
1:11:58 super generous
1:11:58 and then
1:11:59 getting the money
1:12:00 that is so
1:12:01 beautiful
1:12:02 how about you
1:12:02 what is one
1:12:03 actionable thing
1:12:04 our young
1:12:05 and profiters
1:12:05 can do to
1:12:06 become more
1:12:06 profitable
1:12:07 tomorrow
1:12:08 oh boy
1:12:09 I think it’s
1:12:10 about relationships
1:12:11 so in terms
1:12:11 of your
1:12:12 audience
1:12:12 your customer
1:12:13 like how
1:12:13 can you
1:12:15 become
1:12:16 even more
1:12:16 human
1:12:17 with them
1:12:18 even more
1:12:18 connected
1:12:19 to them
1:12:19 and oftentimes
1:12:20 that means
1:12:21 vulnerability
1:12:22 from you
1:12:23 as the
1:12:23 founder
1:12:24 or more
1:12:24 vulnerability
1:12:25 in the
1:12:25 intention
1:12:26 or the
1:12:27 process
1:12:28 in creating
1:12:28 the product
1:12:29 it could
1:12:30 come in
1:12:30 different
1:12:30 forms
1:12:31 but I
1:12:31 think
1:12:31 that
1:12:32 vulnerable
1:12:32 storytelling
1:12:34 and that
1:12:34 honesty
1:12:35 is something
1:12:35 that
1:12:37 differentiates
1:12:37 you
1:12:37 and I
1:12:38 think
1:12:38 really
1:12:39 makes
1:12:39 people
1:12:40 buy in
1:12:40 you know
1:12:41 they want
1:12:41 to support
1:12:41 a brand
1:12:42 or a product
1:12:43 that has
1:12:43 a story
1:12:43 I do
1:12:44 I just
1:12:44 think
1:12:45 in this
1:12:45 day and age
1:12:45 there’s so
1:12:46 many things
1:12:46 that we
1:12:46 can buy
1:12:47 there’s so
1:12:47 many things
1:12:48 we can
1:12:48 invest
1:12:48 in
1:12:48 and it’s
1:12:49 like
1:12:49 at a
1:12:50 point
1:12:50 it just
1:12:50 kind of
1:12:51 hurts
1:12:51 you’re
1:12:51 just
1:12:51 like
1:12:52 okay
1:12:52 there’s
1:12:52 just so
1:12:53 much
1:12:53 stuff
1:12:54 but when
1:12:55 I
1:12:55 find a
1:12:59 and so
1:12:59 moving
1:13:00 I’m like
1:13:00 I want
1:13:01 to support
1:13:01 that
1:13:01 let me
1:13:02 put my
1:13:02 dollars
1:13:02 there
1:13:04 so I
1:13:04 think
1:13:04 bringing
1:13:05 in
1:13:05 more
1:13:06 storytelling
1:13:06 about
1:13:07 your
1:13:07 story
1:13:08 or
1:13:08 just
1:13:08 the
1:13:09 path
1:13:09 of
1:13:09 creating
1:13:09 this
1:13:10 product
1:13:11 I
1:13:11 think
1:13:11 could be
1:13:11 really
1:13:12 profound
1:13:13 something
1:13:13 that you
1:13:14 said
1:13:14 really
1:13:15 spoke
1:13:15 to me
1:13:16 and that
1:13:16 was
1:13:16 caring
1:13:17 about
1:13:17 your
1:13:17 customers
1:13:18 I don’t
1:13:18 remember
1:13:18 who told
1:13:19 me
1:13:19 this
1:13:19 but
1:13:19 they
1:13:19 were
1:13:19 saying
1:13:20 you’ve
1:13:20 got to
1:13:21 love
1:13:21 your
1:13:21 customers
1:13:23 because
1:13:24 if you
1:13:24 love
1:13:24 them
1:13:24 they’ll
1:13:25 feel
1:13:25 that
1:13:25 love
1:13:26 and
1:13:26 people
1:13:27 refer
1:13:28 something
1:13:28 based
1:13:29 on
1:13:30 what
1:13:30 it’s
1:13:30 going
1:13:30 to
1:13:30 make
1:13:31 them
1:13:32 look
1:13:32 like
1:13:33 they’ll
1:13:33 refer
1:13:33 you
1:13:34 and
1:13:34 put
1:13:35 their
1:13:35 own
1:13:35 brand
1:13:36 reputation
1:13:36 on
1:13:36 the
1:13:36 line
1:13:36 and
1:13:37 they’ll
1:13:37 only
1:13:37 do
1:13:38 that
1:13:38 if
1:13:38 they
1:13:39 feel
1:13:39 like
1:13:40 they
1:13:40 love
1:13:40 you
1:13:40 so
1:13:41 much
1:13:41 that
1:13:41 they’re
1:13:42 willing
1:13:42 to
1:13:42 put
1:13:42 their
1:13:43 reputation
1:13:43 on
1:13:43 the
1:13:43 line
1:13:44 and
1:13:44 they’ll
1:13:45 only
1:13:45 feel
1:13:45 that
1:13:45 way
1:13:46 if
1:13:46 you
1:13:46 actually
1:13:47 love
1:13:47 and
1:13:47 really
1:13:48 care
1:13:48 about
1:13:48 your
1:13:49 clients
1:13:50 you know
1:13:50 what I
1:13:50 mean
1:13:51 so you
1:13:51 really
1:13:51 need
1:13:51 to
1:13:52 care
1:13:52 about
1:13:52 your
1:13:53 clients
1:13:53 love
1:13:53 your
1:13:53 clients
1:13:53 think
1:13:54 about
1:13:54 them
1:13:54 how
1:13:54 can
1:13:54 you
1:13:54 do
1:13:55 the
1:13:55 best
1:13:55 job
1:13:56 possible
1:13:56 no
1:13:56 matter
1:13:56 what
1:13:56 you
1:13:57 sell
1:13:57 or
1:13:57 what
1:13:57 you
1:13:57 do
1:13:58 right
1:13:59 yeah
1:13:59 okay
1:14:00 last
1:14:00 question
1:14:01 okay
1:14:02 this
1:14:02 is
1:14:02 really
1:14:03 fun
1:14:04 you’re
1:14:04 in a
1:14:05 little
1:14:05 portal
1:14:05 I
1:14:05 know
1:14:08 okay
1:14:09 what
1:14:09 is
1:14:09 your
1:14:09 secret
1:14:09 to
1:14:10 profiting
1:14:10 in
1:14:11 life
1:14:11 and
1:14:11 this
1:14:11 can
1:14:11 go
1:14:11 beyond
1:14:12 business
1:14:13 prayer
1:14:13 and
1:14:14 God
1:14:15 that’s
1:14:15 just
1:14:15 my
1:14:16 vibe
1:14:16 I
1:14:16 feel
1:14:17 like
1:14:18 having
1:14:18 a
1:14:18 spiritual
1:14:19 foundation
1:14:19 or
1:14:19 having
1:14:19 a
1:14:20 foundation
1:14:20 of
1:14:21 like
1:14:21 an
1:14:21 anchor
1:14:22 point
1:14:23 for
1:14:23 my
1:14:23 life
1:14:24 has
1:14:24 just
1:14:24 been
1:14:26 exponentially
1:14:26 beneficial
1:14:27 to all
1:14:27 my
1:14:27 relationships
1:14:28 to
1:14:28 the
1:14:28 way
1:14:28 that
1:14:28 I
1:14:29 move
1:14:29 to
1:14:29 what
1:14:29 I
1:14:30 prioritize
1:14:30 to
1:14:31 what
1:14:31 I
1:14:31 want
1:14:31 to
1:14:31 create
1:14:32 and
1:14:32 I
1:14:32 feel
1:14:33 like
1:14:33 you
1:14:33 know
1:14:33 it
1:14:33 might
1:14:33 not
1:14:34 be
1:14:34 for
1:14:34 everyone
1:14:34 but
1:14:35 for
1:14:35 me
1:14:35 it’s
1:14:35 been
1:14:36 what’s
1:14:36 really
1:14:37 given
1:14:37 me
1:14:37 abundance
1:14:38 in
1:14:38 ways
1:14:39 that
1:14:39 are
1:14:39 not
1:14:39 just
1:14:40 financial
1:14:40 but
1:14:41 spiritual
1:14:42 and
1:14:42 meaningful
1:14:42 in
1:14:43 my
1:14:43 life
1:14:43 yeah
1:14:44 were you
1:14:45 always
1:14:45 religious
1:14:46 so
1:14:46 I
1:14:46 grew up
1:14:47 catholic
1:14:47 I
1:14:47 grew up
1:14:47 in
1:14:47 a
1:14:47 small
1:14:48 town
1:14:48 in
1:14:48 Ohio
1:14:48 and
1:14:48 so
1:14:49 it
1:14:49 was
1:14:49 very
1:14:49 religious
1:14:50 it’s
1:14:50 very
1:14:51 conservative
1:14:52 and
1:14:52 I
1:14:53 kind
1:14:53 of
1:14:53 lost
1:14:53 my
1:14:54 way
1:14:54 you
1:14:54 know
1:14:54 I
1:14:55 was
1:14:55 like
1:14:55 nihilistic
1:14:56 for a
1:14:56 while
1:14:56 I
1:14:56 was
1:14:57 like
1:14:57 just
1:14:58 figuring
1:14:58 things
1:14:58 out
1:14:59 and
1:14:59 I
1:14:59 kind
1:15:00 of
1:15:00 refound
1:15:00 my
1:15:01 faith
1:15:02 in
1:15:02 the
1:15:02 past
1:15:03 couple
1:15:04 years
1:15:04 probably
1:15:04 five
1:15:05 six
1:15:05 seven
1:15:05 years
1:15:06 and
1:15:06 it
1:15:06 doesn’t
1:15:07 mean
1:15:07 that
1:15:07 it’s
1:15:08 religiously
1:15:08 attached
1:15:09 or
1:15:09 connotated
1:15:10 I
1:15:10 wouldn’t
1:15:10 say
1:15:10 that
1:15:11 I’m
1:15:11 attached
1:15:11 to
1:15:11 any
1:15:12 religion
1:15:12 but
1:15:12 it’s
1:15:13 something
1:15:13 that
1:15:13 feels
1:15:13 like
1:15:14 really
1:15:15 perfect
1:15:15 for my
1:15:16 algorithm
1:15:16 perfect
1:15:16 for my
1:15:17 type
1:15:17 of
1:15:17 spirituality
1:15:18 and
1:15:18 the
1:15:18 way
1:15:18 that
1:15:18 I
1:15:18 move
1:15:19 but
1:15:19 yeah
1:15:19 I
1:15:20 grew
1:15:20 up
1:15:20 religious
1:15:20 and
1:15:20 had
1:15:20 to
1:15:21 re-find
1:15:21 it
1:15:22 I’m
1:15:22 asking
1:15:22 personally
1:15:23 because
1:15:24 I’m
1:15:24 not
1:15:24 connected
1:15:25 to
1:15:25 any
1:15:25 religion
1:15:26 but
1:15:26 I
1:15:27 always
1:15:27 think
1:15:27 oh my
1:15:28 gosh
1:15:28 I
1:15:28 really
1:15:28 want
1:15:28 to
1:15:29 have
1:15:30 religion
1:15:30 so
1:15:30 what
1:15:30 did
1:15:30 you
1:15:30 do
1:15:30 to
1:15:31 get
1:15:31 connected
1:15:31 to
1:15:31 your
1:15:32 spirituality
1:15:32 so
1:15:34 I
1:15:35 think
1:15:35 I
1:15:35 had
1:15:35 a
1:15:35 rock
1:15:36 bottom
1:15:36 humbling
1:15:37 event
1:15:37 I
1:15:38 think
1:15:38 Lindsay
1:15:38 and I
1:15:39 both
1:15:39 had
1:15:39 this
1:15:39 moment
1:15:39 of
1:15:40 humbling
1:15:40 and
1:15:41 then
1:15:41 we
1:15:41 also
1:15:41 had
1:15:42 an
1:15:42 amazing
1:15:42 coach
1:15:43 that
1:15:43 we
1:15:43 worked
1:15:43 with
1:15:44 that
1:15:44 brought
1:15:44 God
1:15:45 back
1:15:45 into
1:15:45 our
1:15:45 life
1:15:45 in
1:15:45 a
1:15:46 way
1:15:46 that
1:15:47 was
1:15:47 very
1:15:47 offering
1:15:48 and
1:15:48 helped
1:15:48 us
1:15:49 metabolize
1:15:49 the
1:15:50 idea
1:15:50 of
1:15:51 naming
1:15:51 the
1:15:52 creator
1:15:53 naming
1:15:53 this
1:15:53 infinite
1:15:54 source
1:15:54 of
1:15:54 love
1:15:54 and
1:15:55 support
1:15:55 and
1:15:56 helping
1:15:56 me
1:15:57 re-approach
1:15:57 God
1:15:57 in a
1:15:57 way
1:15:58 where
1:15:58 it
1:15:58 wasn’t
1:15:58 a
1:15:58 man
1:15:58 in
1:15:59 the
1:15:59 sky
1:15:59 that
1:15:59 was
1:16:00 punishing
1:16:00 me
1:16:00 or
1:16:01 had
1:16:01 this
1:16:01 idea
1:16:01 of
1:16:01 how
1:16:02 I
1:16:02 should
1:16:02 live
1:16:02 or
1:16:03 hated
1:16:03 me
1:16:03 if
1:16:03 I
1:16:03 did
1:16:04 this
1:16:05 it
1:16:05 was
1:16:05 like
1:16:06 what
1:16:06 if
1:16:06 there
1:16:06 was
1:16:06 this
1:16:07 benevolent
1:16:08 co-creator
1:16:09 of life
1:16:09 that you
1:16:10 had
1:16:10 that
1:16:10 loved
1:16:10 you
1:16:11 endlessly
1:16:11 and
1:16:11 that
1:16:11 was
1:16:12 there
1:16:12 for
1:16:12 you
1:16:12 endlessly
1:16:13 and
1:16:13 that
1:16:13 was
1:16:14 just
1:16:14 a
1:16:14 guiding
1:16:15 partner
1:16:15 for
1:16:15 everything
1:16:16 that
1:16:16 you
1:16:16 do
1:16:16 and
1:16:17 so
1:16:17 there
1:16:17 was
1:16:18 a lot
1:16:18 of
1:16:18 my
1:16:18 spiritual
1:16:19 practice
1:16:19 and
1:16:20 process
1:16:20 that
1:16:20 kind
1:16:20 of
1:16:20 led
1:16:20 to
1:16:21 this
1:16:21 I
1:16:21 had
1:16:21 done
1:16:22 so
1:16:22 much
1:16:22 energy
1:16:23 work
1:16:23 I
1:16:23 had
1:16:23 done
1:16:24 so
1:16:24 much
1:16:24 study
1:16:24 of
1:16:25 different
1:16:25 religions
1:16:25 and
1:16:25 spirituality
1:16:26 through
1:16:26 the
1:16:27 podcast
1:16:27 but
1:16:27 it
1:16:27 was
1:16:27 really
1:16:28 that
1:16:28 coach
1:16:28 in
1:16:28 a
1:16:28 rock
1:16:29 bottom
1:16:29 moment
1:16:39 anchor
1:16:40 is
1:16:40 the
1:16:40 most
1:16:41 supportive
1:16:41 for
1:16:41 me
1:16:41 I
1:16:42 find
1:16:42 that
1:16:42 almost
1:16:43 every
1:16:43 successful
1:16:44 person
1:16:44 that
1:16:44 I
1:16:44 meet
1:16:45 is
1:16:46 grounded
1:16:46 in
1:16:46 that
1:16:46 way
1:16:47 I
1:16:47 actually
1:16:48 that’s
1:16:48 crazy
1:16:48 because
1:16:48 I’ve
1:16:49 noticed
1:16:49 that
1:16:49 too
1:16:49 the
1:16:50 people
1:16:50 that
1:16:50 I
1:16:51 see
1:16:51 at
1:16:51 the
1:16:52 level
1:16:52 that
1:16:52 I
1:16:52 want
1:16:52 to
1:16:53 be
1:16:53 they’re
1:16:54 anchored
1:16:54 because
1:16:54 you
1:16:55 could
1:16:55 get
1:16:55 blown
1:16:56 in
1:16:56 the
1:16:56 wind
1:16:56 you
1:16:56 could
1:16:57 go
1:16:57 fall
1:16:57 for
1:16:57 this
1:16:58 fall
1:16:58 for
1:16:58 that
1:16:58 fall
1:16:59 like
1:17:00 there’s
1:17:00 a lot
1:17:00 of
1:17:01 things
1:17:01 here
1:17:01 that
1:17:01 could
1:17:02 pull
1:17:02 you
1:17:02 off
1:17:02 of
1:17:02 your
1:17:03 path
1:17:03 and
1:17:03 your
1:17:03 truth
1:17:03 and
1:17:04 having
1:17:05 just
1:17:05 something
1:17:05 where
1:17:05 I’m
1:17:06 like
1:17:06 okay
1:17:06 what
1:17:06 am
1:17:07 I
1:17:07 working
1:17:07 towards
1:17:08 who
1:17:08 am
1:17:08 I
1:17:08 working
1:17:09 with
1:17:09 what
1:17:09 are
1:17:10 my
1:17:10 guiding
1:17:11 principles
1:17:11 for
1:17:11 how
1:17:11 I
1:17:11 want
1:17:11 to
1:17:12 live
1:17:12 and
1:17:12 it
1:17:12 just
1:17:13 helped
1:17:13 so
1:17:14 much
1:17:15 yeah
1:17:15 I
1:17:15 have
1:17:16 to
1:17:16 second
1:17:16 it
1:17:16 I’ll
1:17:16 be
1:17:18 boring
1:17:18 inside
1:17:18 me
1:17:18 too
1:17:19 it’s
1:17:19 been
1:17:20 I
1:17:20 had
1:17:21 obviously
1:17:21 a
1:17:21 similar
1:17:22 experience
1:17:22 with
1:17:22 Krista
1:17:22 with
1:17:22 our
1:17:23 coach
1:17:24 but
1:17:24 my
1:17:32 also
1:17:32 brought
1:17:33 that
1:17:33 aspect
1:17:33 of
1:17:33 faith
1:17:34 into
1:17:34 my
1:17:34 life
1:17:34 and
1:17:34 to
1:17:34 be
1:17:35 able
1:17:35 to
1:17:36 connect
1:17:36 so
1:17:37 intimately
1:17:37 on
1:17:38 faith
1:17:38 with
1:17:39 someone
1:17:39 that
1:17:39 you
1:17:39 love
1:17:39 in
1:17:40 that
1:17:40 way
1:17:40 was
1:17:41 something
1:17:41 I’ve
1:17:41 never
1:17:42 experienced
1:17:42 and
1:17:43 just
1:17:43 opens
1:17:44 up
1:17:44 this
1:17:45 whole
1:17:45 realm
1:17:46 of
1:17:46 possibility
1:17:47 when
1:17:47 it
1:17:47 comes
1:17:48 to
1:17:49 yeah
1:17:50 just
1:17:51 being
1:17:51 a
1:17:51 human
1:17:51 on
1:17:52 earth
1:17:52 you
1:17:52 know
1:17:52 it’s
1:17:52 like
1:17:52 we
1:17:53 don’t
1:17:53 have
1:17:54 to
1:17:54 shoulder
1:17:55 everything
1:17:56 you
1:17:56 know
1:17:56 I
1:17:56 think
1:17:56 that’s
1:17:56 what
1:17:56 I
1:17:57 saw
1:17:57 growing
1:17:57 up
1:17:57 I
1:17:57 saw
1:17:58 my
1:17:58 parents
1:17:59 shouldering
1:17:59 everything
1:18:00 even
1:18:00 though
1:18:00 my
1:18:00 mom
1:18:01 was
1:18:01 spiritual
1:18:02 like
1:18:03 they
1:18:03 just
1:18:03 shouldered
1:18:04 so
1:18:04 much
1:18:04 and
1:18:05 now
1:18:05 it’s
1:18:06 just
1:18:07 my
1:18:07 greatest
1:18:07 joy
1:18:08 to be
1:18:08 able
1:18:08 to
1:18:08 like
1:18:09 just
1:18:09 give
1:18:09 things
1:18:09 up
1:18:09 to
1:18:10 God
1:18:10 and
1:18:10 just
1:18:10 be
1:18:10 like
1:18:11 I
1:18:11 trust
1:18:11 you
1:18:12 you
1:18:12 know
1:18:12 like
1:18:12 I
1:18:12 don’t
1:18:13 know
1:18:13 what’s
1:18:13 next
1:18:13 I
1:18:14 trust
1:18:14 you
1:18:15 and
1:18:15 thank
1:18:16 you
1:18:16 and
1:18:17 yeah
1:18:17 there’s
1:18:17 just
1:18:17 this
1:18:18 experience
1:18:18 of
1:18:19 gratitude
1:18:19 in my
1:18:19 life
1:18:20 now
1:18:20 that
1:18:21 I
1:18:21 feel
1:18:22 so
1:18:23 much
1:18:23 more
1:18:24 than
1:18:24 I
1:18:25 ever
1:18:25 have
1:18:25 before
1:18:26 and
1:18:26 I
1:18:27 think
1:18:27 that’s
1:18:28 been
1:18:28 the
1:18:28 fuel
1:18:29 because
1:18:29 even
1:18:29 when
1:18:29 things
1:18:29 are
1:18:30 hard
1:18:30 and
1:18:30 I’m
1:18:30 like
1:18:31 man
1:18:31 this
1:18:31 is
1:18:31 like
1:18:31 a
1:18:31 really
1:18:32 hard
1:18:32 season
1:18:32 I’m
1:18:32 always
1:18:32 just
1:18:33 like
1:18:33 but
1:18:33 I’m
1:18:34 so
1:18:34 grateful
1:18:37 for
1:18:38 this
1:18:39 pruning
1:18:39 season
1:18:40 this
1:18:40 I
1:18:41 know
1:18:41 you’re
1:18:41 working
1:18:41 on
1:18:41 me
1:18:42 and
1:18:42 I
1:18:42 trust
1:18:43 it
1:18:43 and
1:18:44 so
1:18:44 yeah
1:18:44 I
1:18:45 think
1:18:45 for
1:18:45 me
1:18:45 someone
1:18:45 who
1:18:46 does
1:18:46 take
1:18:46 on
1:18:46 a
1:18:47 lot
1:18:47 and
1:18:47 over
1:18:48 analyze
1:18:48 things
1:18:49 it’s
1:18:49 been
1:18:49 the
1:18:50 greatest
1:18:50 gift
1:18:50 to
1:18:50 just
1:18:50 be
1:18:50 like
1:18:51 God
1:18:51 I
1:18:51 totally
1:18:52 trust
1:18:52 you
1:18:53 that’s
1:18:53 so
1:18:53 beautiful
1:18:54 you guys
1:18:54 are
1:18:54 inspiring
1:18:55 me
1:18:55 yeah
1:18:55 and
1:18:56 it
1:18:56 can
1:18:56 look
1:18:56 like
1:18:56 the
1:18:56 way
1:18:57 you
1:18:57 want
1:18:57 it
1:18:57 to
1:18:58 look
1:18:58 you
1:18:58 know
1:18:58 I
1:18:58 think
1:18:58 we
1:18:59 think
1:18:59 of
1:18:59 and
1:19:00 honestly
1:19:00 let’s
1:19:00 just
1:19:00 say
1:19:01 we
1:19:01 name
1:19:02 God
1:19:02 in
1:19:02 the
1:19:02 book
1:19:03 we
1:19:03 say
1:19:03 God
1:19:03 and
1:19:04 we
1:19:04 say
1:19:04 like
1:19:06 you
1:19:06 call
1:19:06 it
1:19:06 whatever
1:19:06 you
1:19:06 want
1:19:07 to
1:19:07 call
1:19:07 it
1:19:07 but
1:19:19 I
1:19:19 reclaimed
1:19:19 God
1:19:20 in a
1:19:20 way
1:19:20 that
1:19:20 feels
1:19:20 a
1:19:21 little
1:19:21 rebellious
1:19:21 to
1:19:22 the
1:19:22 way
1:19:22 that
1:19:22 I
1:19:22 was
1:19:23 taken
1:19:23 away
1:19:23 from
1:19:23 God
1:19:24 through
1:19:24 religion
1:19:25 yes
1:19:25 do you
1:19:25 mean
1:19:26 like
1:19:26 when
1:19:26 people
1:19:26 say
1:19:27 source
1:19:27 energy
1:19:28 and
1:19:28 stuff
1:19:28 like
1:19:29 that
1:19:29 sure
1:19:30 yeah
1:19:30 I mean
1:19:30 source
1:19:31 energy
1:19:31 works
1:19:31 whatever
1:19:32 works
1:19:32 for
1:19:32 people
1:19:32 that
1:19:33 gets
1:19:33 them
1:19:33 anchored
1:19:34 in
1:19:34 there
1:19:34 for
1:19:34 me
1:19:35 I
1:19:35 just
1:19:35 felt
1:19:35 like
1:19:35 God
1:19:36 was
1:19:36 presented
1:19:36 as
1:19:37 something
1:19:37 that
1:19:38 was
1:19:38 not
1:19:38 loving
1:19:38 and
1:19:39 was
1:19:39 not
1:19:40 the
1:19:40 way
1:19:40 that
1:19:40 I
1:19:40 wanted
1:19:41 and
1:19:41 for
1:19:41 me
1:19:41 to
1:19:41 be
1:19:41 like
1:19:42 actually
1:19:42 it’s
1:19:42 not
1:19:43 that’s
1:19:43 the
1:19:43 church
1:19:43 that’s
1:19:44 man
1:19:45 God
1:19:45 what
1:19:45 you’re
1:19:45 talking
1:19:46 about
1:19:46 is
1:19:46 man
1:19:46 what
1:19:47 my
1:19:47 God
1:19:47 is
1:19:47 all
1:19:48 loving
1:19:48 my
1:19:48 God
1:19:48 is
1:19:49 all
1:19:49 knowing
1:19:49 my
1:19:49 God
1:19:49 is
1:19:50 with
1:19:50 me
1:19:50 so
1:19:50 it’s
1:19:50 like
1:19:50 oh
1:19:51 actually
1:19:51 I
1:19:51 just
1:19:51 I
1:19:52 was
1:19:52 kind
1:19:52 of
1:19:52 looking
1:19:52 at
1:19:52 it
1:19:53 through
1:19:53 this
1:19:53 religious
1:19:53 lens
1:19:54 that
1:19:54 like
1:19:54 I
1:19:54 don’t
1:19:55 yes
1:19:55 and you
1:19:55 had
1:19:55 to
1:19:56 unlearn
1:19:56 that
1:19:56 yeah
1:19:58 how do
1:19:58 see
1:19:59 it
1:20:00 that’s
1:20:00 how
1:20:00 I
1:20:00 feel
1:20:00 I
1:20:01 feel
1:20:01 like
1:20:01 God
1:20:01 is
1:20:01 really
1:20:02 loving
1:20:02 I
1:20:02 feel
1:20:02 like
1:20:02 there
1:20:03 is
1:20:03 something
1:20:04 out
1:20:04 there
1:20:05 I
1:20:05 grew
1:20:05 up
1:20:06 Muslim
1:20:07 so
1:20:08 and
1:20:08 but
1:20:08 I
1:20:08 don’t
1:20:08 feel
1:20:09 like
1:20:09 aligned
1:20:10 to
1:20:10 that
1:20:10 religion
1:20:10 but
1:20:10 I
1:20:10 think
1:20:11 it’s
1:20:11 primarily
1:20:11 because
1:20:12 I
1:20:12 just
1:20:12 don’t
1:20:12 really
1:20:13 understand
1:20:13 Arabic
1:20:14 yeah
1:20:14 I
1:20:14 didn’t
1:20:15 understand
1:20:16 anything
1:20:16 yeah
1:20:16 right
1:20:17 and
1:20:17 so
1:20:17 like
1:20:17 I
1:20:17 always
1:20:18 connected
1:20:18 with
1:20:19 Christianity
1:20:19 more
1:20:19 because
1:20:19 all my
1:20:20 boyfriends
1:20:20 were
1:20:21 Christian
1:20:21 and
1:20:21 I
1:20:21 go
1:20:21 to
1:20:22 church
1:20:22 and
1:20:22 understand
1:20:23 what
1:20:23 was
1:20:23 going
1:20:24 on
1:20:25 so
1:20:25 I
1:20:25 think
1:20:25 it’s
1:20:25 just
1:20:26 more
1:20:26 of
1:20:26 like
1:20:26 because
1:20:26 it’s
1:20:27 all
1:20:27 the
1:20:27 same
1:20:27 stories
1:20:28 it’s
1:20:28 really
1:20:29 really
1:20:29 similar
1:20:30 so
1:20:30 I
1:20:30 think
1:20:30 it’s
1:20:30 just
1:20:31 a
1:20:31 matter
1:20:31 of
1:20:31 feeling
1:20:32 connected
1:20:32 just
1:20:32 because
1:20:32 I
1:20:50 I
1:20:50 I’m
1:20:50 almost
1:20:51 Christian
1:20:51 I
1:20:52 know
1:20:52 literally
1:20:54 literally
1:20:55 sorry
1:20:56 mom
1:20:57 don’t
1:20:58 be
1:20:58 mad
1:20:58 yeah
1:21:00 this
1:21:00 is
1:21:01 so
1:21:01 fun
1:21:01 guys
1:21:01 thank
1:21:02 you guys
1:21:02 so much
1:21:02 for
1:21:03 joining
1:21:03 us
1:21:03 you
1:21:03 did
1:21:03 such
1:21:03 a
1:21:04 great
1:21:04 job
1:21:04 thank
1:21:05 you
1:21:06 bye
1:21:06 guys
1:21:06 bye
1:21:12 well
1:21:12 yeah
1:21:12 gang
1:21:13 we’re
1:21:13 closing out
1:21:13 today’s
1:21:14 episode
1:21:14 with so
1:21:14 much
1:21:15 to
1:21:15 reflect
1:21:15 on
1:21:15 thanks
1:21:16 to
1:21:16 Krista
1:21:16 and
1:21:17 Lindsay
1:21:17 we
1:21:18 talked
1:21:18 a lot
1:21:18 about
1:21:18 that
1:21:19 special
1:21:19 kind
1:21:19 of
1:21:20 transformation
1:21:20 that
1:21:20 happens
1:21:21 when
1:21:21 you
1:21:21 stop
1:21:22 waiting
1:21:22 to
1:21:22 be
1:21:22 chosen
1:21:23 and
1:21:23 start
1:21:23 building
1:21:24 a
1:21:24 future
1:21:24 on
1:21:24 purpose
1:21:25 for
1:21:25 many
1:21:26 of
1:21:26 us
1:21:26 that
1:21:26 pivot
1:21:27 happens
1:21:27 when
1:21:27 we’re
1:21:27 in
1:21:27 our
1:21:28 late
1:21:28 20s
1:21:28 or
1:21:29 early
1:21:29 30s
1:21:30 that’s
1:21:30 when
1:21:30 for
1:21:31 example
1:21:31 I
1:21:31 decided
1:21:31 to
1:21:32 shut
1:21:32 down
1:21:32 my
1:21:32 blog
1:21:33 get
1:21:33 an
1:21:33 MBA
1:21:34 enter
1:21:34 the
1:21:34 corporate
1:21:34 world
1:21:35 and
1:21:35 get
1:21:35 more
1:21:35 serious
1:21:36 about
1:21:36 achieving
1:21:36 the
1:21:37 future
1:21:37 that
1:21:37 I
1:21:37 really
1:21:38 wanted
1:21:38 as
1:21:39 Krista
1:21:39 pointed
1:21:39 out
1:21:40 it’s
1:21:40 not
1:21:40 just
1:21:40 an
1:21:41 emotional
1:21:41 shift
1:21:41 that
1:21:42 happens
1:21:42 during
1:21:42 those
1:21:42 years
1:21:43 it’s
1:21:43 actually
1:21:44 biological
1:21:45 it’s
1:21:45 our
1:21:45 fully
1:21:46 developed
1:21:47 prefrontal
1:21:47 cortex
1:21:48 making us
1:21:48 more strategic
1:21:49 intentional
1:21:50 and future
1:21:50 focused
1:21:51 but it
1:21:52 still takes
1:21:52 a lot
1:21:52 of courage
1:21:53 to pivot
1:21:54 to stop
1:21:54 waiting to be
1:21:55 chosen
1:21:55 and instead
1:21:56 choose
1:21:57 yourself
1:21:58 Lindsay’s
1:21:58 story about
1:21:59 leaving acting
1:22:00 to pursue
1:22:00 podcasting
1:22:01 full time
1:22:02 reminded us
1:22:02 that the
1:22:03 most important
1:22:03 question
1:22:04 isn’t what
1:22:04 you do
1:22:05 but how
1:22:05 you want
1:22:06 to feel
1:22:07 doing it
1:22:07 for her
1:22:08 the answer
1:22:09 was simple
1:22:09 I wanted
1:22:10 to create
1:22:12 striking out
1:22:12 on your own
1:22:13 takes time
1:22:13 though
1:22:13 and it
1:22:13 can be
1:22:14 a rough
1:22:14 ride
1:22:15 like Krista
1:22:15 said
1:22:16 being an
1:22:16 entrepreneur
1:22:17 or running
1:22:17 a business
1:22:17 can look
1:22:18 sexy
1:22:18 from the
1:22:19 outside
1:22:19 but getting
1:22:20 started
1:22:21 will probably
1:22:21 be the
1:22:21 hardest
1:22:22 thing
1:22:22 you ever
1:22:22 do
1:22:23 in your
1:22:23 life
1:22:24 entrepreneurship
1:22:25 isn’t
1:22:25 glamorous
1:22:25 it’s
1:22:26 hard
1:22:26 humbling
1:22:27 and deeply
1:22:28 personal
1:22:28 but when
1:22:29 your idea
1:22:29 is rooted
1:22:30 in purpose
1:22:30 and your
1:22:31 why
1:22:31 when you
1:22:32 feel that
1:22:32 something
1:22:33 is missing
1:22:33 from the
1:22:33 world
1:22:34 and you
1:22:34 just have
1:22:35 to create
1:22:35 it
1:22:36 that’s
1:22:36 when you’re
1:22:38 so whatever
1:22:38 age you
1:22:39 are right
1:22:39 now
1:22:39 if you’re
1:22:40 in that
1:22:40 in-between
1:22:41 space
1:22:41 between
1:22:42 identities
1:22:43 and careers
1:22:44 let this
1:22:44 episode
1:22:44 be a
1:22:45 reminder
1:22:45 you don’t
1:22:46 have to
1:22:46 have it
1:22:46 all figured
1:22:47 out
1:22:47 but you
1:22:48 do have
1:22:48 to listen
1:22:48 for that
1:22:49 internal
1:22:49 pull
1:22:50 and when
1:22:50 it comes
1:22:51 be ready
1:22:52 to follow
1:22:52 it
1:22:53 thanks for
1:22:53 listening
1:22:53 to this
1:22:54 episode
1:22:54 of Young
1:22:55 and Profiting
1:22:55 if you
1:22:55 learned
1:22:56 something
1:22:56 today
1:22:57 and if
1:22:57 you
1:22:57 felt
1:22:57 seen
1:22:57 or
1:22:58 inspired
1:22:58 share
1:22:59 this
1:22:59 episode
1:22:59 with
1:22:59 somebody
1:23:00 who
1:23:00 needs
1:23:00 to hear
1:23:00 it
1:23:01 and don’t
1:23:01 forget
1:23:02 to leave
1:23:02 us a
1:23:02 five-star
1:23:03 review
1:23:03 on
1:23:03 Apple
1:23:04 Podcasts
1:23:04 Spotify
1:23:05 or wherever
1:23:05 you listen
1:23:05 to the
1:23:06 show
1:23:06 your
1:23:07 reviews
1:23:07 help us
1:23:07 reach
1:23:08 more
1:23:08 listeners
1:23:08 who
1:23:08 are
1:23:08 ready
1:23:09 to
1:23:09 profit
1:23:09 from
1:23:10 powerful
1:23:10 conversations
1:23:11 like
1:23:11 this
1:23:11 one
1:23:12 if you
1:23:12 want to
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