The Knowledge Project with Shane Parrish

This is the story of K.C. Irving, the man who refused to be stopped.

When a railway raised his shipping costs, he bought a ship. When oil suppliers tried to squeeze him, he built a refinery. Whenever someone told him no, he found a way. From his father’s general store in a small New Brunswick town, he built an empire of roughly 300 companies.

How do you beat competitors with more money, more people, and a head start?

You’ll see how he won customers the big companies ignored, why he kept expanding during the Great Depression, and why a man who owned ships and a refinery still cared about clean bathrooms and one customer’s cold house. Shane Parrish tells the story of how Irving built his businesses and what it took to keep them in his hands.

But the bigger he got, the bigger the fights became. He spent his life making sure no one could push him around. Eventually he got so big governments wanted to rein him in.

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Chapters:

(00:00) Introduction
(02:40) Thrown Out of Town at Fourteen
(07:52) How a Caterpillar Almost Destroyed Everything
(10:56) The Hole in Front of the Store
(16:01) The Great Gasoline War
(21:18) The Year Ford Nearly Ruined Him
(25:05) The Question He Asked for Sixty Years
(27:10) How He Scaled Up During the Depression
(36:05) The Insult That Pushed Him Into Politics
(41:08) The Operational Secret to Unmatched Control
(49:27) How K.C. Taught His Sons Business
(53:27) Don’t Argue with Your Coat On
(59:09) Why Winning 96% Wasn’t Good Enough
(1:08:32) The Four-Word Answer That Shocked BP
(1:30:30) The One Project He Couldn’t Control
(1:35:20) The Man Who Owned Every Newspaper
(1:39:25) Mr. Irving Goes to Ottawa
(1:45:16) Too Expensive to Die in Canada
(1:50:00) The Verdict
(1:58:02) Epilogue

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Follow Shane Parrish:

X: ⁠⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠⁠

Insta: ⁠⁠https://www.instagram.com/farnamstreet/⁠⁠

LinkedIn: ⁠⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠⁠

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